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Tourism Business Plan Templates To Craft Your Success Trip Story!

Naveen Kumar

We live in a world where one man’s poison is another man’s meat. One person’s needs become an opportunity or business for another to meet that need and establish a business around it. The rise of food delivery apps epitomizes our opportunistic world; as busy lives demand convenience, these platforms turn hunger into profit while providing employment for drivers.

Tourism is one such industry that was born and growing on this fact. Travelers need to find comfort and avoid the headache of planning a trip, booking transport, finding stays, and researching local culture, making tourism a profitable business.

Tourism: Travel, Culture, Memories, And More!

Tourism is traveling for leisure, recreation, or business purposes to destinations outside one’s usual place of residence. It encompasses a wide range of experiences, including visiting historical sites, enjoying natural landscapes, local cuisines, cultural activities, participating in adventure sports, attending events, and more. Tourism contributes to economies (6.1% of global GDP in 2021), job creation (about 3% of the world’s total), and cultural exchange, often fostering understanding and appreciation between cultures and regions. It involves transportation, accommodation, entertainment, and hospitality, working together to provide travelers with enriching and enjoyable experiences.

Post-pandemic Challenges of the Tourism Industry

Prior to the Covid-19 pandemic, Travel & Tourism (including its direct, indirect, and induced impacts) accounted for 1 in 5 new jobs created across the world during 2014-2019 and 10.3% of all jobs (334 million) and 10.4% of global GDP ($10 trillion) in 2019.

The lockdowns and travel restrictions enforced globally upended the travel and tourism industry. According to the latest annual research by the World Travel & Tourism Council (WTTC), in 2022, the Travel & Tourism sector contributed 7.6% to global GDP – a 22% increase from 2021 but still 23% lower than in 2019. Despite a 7.9% annual increase, the number of travel and tourism jobs worldwide remains 11.4% lower in 2022 compared to 2019. Meanwhile, total global travel and tourism spending remained significantly below pre-pandemic levels in 2021. Following a drop to the lowest point in 2020 since 1989, international tourist arrivals worldwide rose in 2021 yet fell far short of the nearly 1.5 billion peaks reported in 2019.

PROBLEMS THAT PLAGUE TOURISM 

The tourism industry grapples with challenges like uncertain travel restrictions, waning consumer confidence, and fluctuating policies. Traveler safety, digitalization, and rethinking operational models further compound the hurdles. Amid this landscape, a robust tourism business plan offers a strategic compass.

Tourism Business Plan Templates

A business plan addresses safety concerns, enhances experiences, and embraces digital strategies to cater to cautious travelers. It fosters resilience and adaptability with strategies to capitalize on local markets and identify emerging trends. Amid the evolving dynamics of the post-pandemic tourism landscape, a well-crafted tourism business plan is not just a necessity – it's a lifeline. Our expert-designed tourism business plan templates offer a strategic roadmap to navigate challenges that have reshaped the industry. These content-ready business plan PPT Slides give the much-needed and comprehensive framework for adapting to the new normal. The 100% customizable nature of these templates empowers tourism companies to rebuild, redefine, and reignite their success.

Without ado, let's explore these tourism business plan templates to strategize the next big move for your tourism company.

1. Investor Business Plan Template For Travel And Tourism Company

This presentation layout is a roadmap to transform your travel and tourism aspirations into a profitable business venture. Packed with strategic brilliance, it unveils a dazzling display of key partners and value propositions that shine brighter than the sunsets you'll witness. Tourism firms, curious explorers, and entrepreneurs can map customer relationships, segments, marketing channels, essential resources, and revenue systems using this PPT Design to convince potential investors and strategic partners. Download it now!

Download this template

2. Tourism Business Plan PowerPoint Presentation Template

Elevate your trade strategy with our dynamic PPT Layout that will guide you through the intricacies of tourism business planning. This expert-designed framework is a home for an intuitive table that outlines key focus areas, such as connectivity, human resources, product/services, and marketing. Within each domain, it provides a comprehensive roadmap for short-term, mid-term, and long-term tasks, ensuring your business journey toward sustainable success feels like a breeze. Perfect for seasoned professionals and budding entrepreneurs alike, this template empowers users to chart a strategic course, align teams, and present a compelling vision to stakeholders. Get it now!

3. Tourism Business Planning and Strategy Presentation Template

Transform your tourism business vision into reality with our exquisite business planning PPT Layout that offers a neat canvas for painting a compelling narrative of your tourism venture. Designed with finesse, it has a pristine white backdrop to showcase key components and sub-components of your business plan, from visitor segments to revenue streams. Entrepreneurs, executives, and industry enthusiasts can use this presentation template to impress investors, engage stakeholders, and collaborate with partners. Elevate your business discussions with impactful visuals, and set sail towards an exciting and prosperous journey in the world of tourism with this PowerPoint Slide.

Journeys That Enriches Lives and Economies!

From adventure seekers traversing remote landscapes to culture enthusiasts immersing themselves in vibrant traditions and from sun-soaked beachcombers to intrepid explorers of bustling urban centers – the world of tourism is as diverse as the travelers it embraces. While post-pandemic challenges have reshaped how we travel, a well-crafted tourism business plan guides these diverse endeavors. Crafting this blueprint becomes pivotal as companies seek to navigate uncertainty, revive momentum, and thrive. That is where our research-based tourism business plan templates stand ready. 

These PPT Designs provide businesses with the tools needed to navigate uncertainty, tap into emerging trends, and create unforgettable experiences for travelers. As your tourism company charts a new course, let these PowerPoint Slides be your steadfast companion, paving the way for resilience, innovation, and growth. 

Download these tourism business plan templates to see the future with foresight, strategy, and confidence – ensuring your place in the vibrant tapestry of global tourism.

FAQs on Tourism Business Plan

How do you plan a tourism business.

Planning a tourism business involves a strategic and comprehensive approach to ensure its success. 

• Start by conducting thorough market research to understand the target audience, competition, and trends. 
• Define your unique value proposition.
• Develop a detailed business plan outlining your goals, strategies, financial projections, and marketing efforts. 
• Establish partnerships with local suppliers, accommodation providers, and attractions. 
• Build a strong online presence through a user-friendly website and social media. 
• Implement effective marketing campaigns and adapt to feedback and market conditions. 

How do I start a tourism business from scratch?

Starting a tourism business from scratch requires careful planning and execution. You can follow these steps:

• Begin by identifying your niche within the tourism industry, whether it's adventure travel, cultural tours, or eco-tourism. 
• Conduct thorough market research to understand your target audience and competition. 
• Create a detailed business plan outlining your business structure, offerings, marketing strategies, and financial projections. 
• Secure necessary permits, licenses, and insurance. 
• Establish partnerships with local vendors and suppliers. 
• Develop a professional online presence.
• Promote your business through effective marketing and networking efforts. 
• Assess and adapt your offerings based on customer feedback and market trends.

What are the seven steps in the tourism planning process?

The tourism planning process involves the following seven steps:

• Research and Analysis: Conduct thorough research to understand the destination, target market, and competition. Analyze trends, opportunities, and challenges.
• Market Segmentation and Targeting: Identify and segment your target audience based on demographics, interests, and travel preferences. Tailor your offerings to meet their needs.
• Destination Development: Create appealing and unique tourism products and experiences that showcase the destination's attractions, culture, and heritage.
• Infrastructure and Services: Develop or procure necessary infrastructure such as transportation, accommodation, and amenities to support tourism activities and enhance visitor experience.
• Marketing and Promotion: Use effective marketing strategies to promote your destination or tourism business. Use a mix of online and offline channels to reach your target audience.
• Implementation and Management: Execute your plans, manage operations, and ensure the quality of services. Establish partnerships with stakeholders and monitor the visitor experience.
• Evaluation and Monitoring: Assess the success of your tourism initiatives through data collection, feedback analysis, and performance metrics. Make necessary adjustments to improve and enhance the customer’s engagement with your business, as travel itself is all about experience. 

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Step-by-step guide to creating a tour operator business plan [template included]

By Kevin Tjoe — 13 Jan 2022

Business plan   Business set-up

Updated July 2023 – Ready to take the plunge and launch that tour company or adventure travel business you’ve been envisioning? Before you start welcoming guests, the best first step is always to build a detailed business plan. 

A tour operator business plan is more than just a formality; it is the compass that will navigate your business’s journey. A well-structured business plan for a tour operator provides the framework for transforming your vision into a thriving and sustainable business. It will help you clarify your goals, streamline your operations, and make informed decisions.

Let’s explore the immense value of a clear tour operator business plan as well as the most important elements to consider in this comprehensive document. 

Why create a business plan?

Crafting a business plan allows you to lay the groundwork for your tour operator business effectively. Whether you plan to help travelers make travel plans or to provide amazing tourism experiences, your business plan will serve a couple of key purposes:

• You can hit the ground running with a plan in place, and goals to work towards in the long term.
• You’ll have a quality business case to use if you’re applying for loans or grants.
• You can point your start-up resources, such as cash flow and staff, where they’ll provide the most benefit. This is particularly important if you’re starting with a tight budget.
• You’ll also have a ‘roadmap’ to help you navigate through the inevitable challenges, obstacles, and surprises in business!

Key elements of a tour operator business plan

In order to understand how to set up a tour operator business, you’ll first need to learn the key elements of a tour operator business plan.

1. Business overview

This section of your tour operator/ tour agency business plan provides a holistic snapshot of your company, offering readers a clear understanding of your business’s identity. Ideally, it should include the following:

• Business Name: Your business name should resonate with your target audience, conveying the essence of your offerings and the unique experiences you promise to deliver. Ensure it is memorable, evocative, and future-proof.
• Location: Detail the physical location of your tour operator business. Your location can influence your target market and the types of tours you can offer. Be specific about your base of operations and, if applicable, mention any satellite offices or future expansion plans.
• History: Describe the story behind your tour company’s inception. Share the passion and inspiration that sparked your journey into the travel and tourism industry, and ensure that it aligns with your brand values. 
• Ownership Structure: Clarify the legal structure of your tour operator business. Are you a sole proprietorship, a partnership, a limited liability company, or a corporation? Describe the ownership arrangement and highlight the key stakeholders involved in the venture. 
• Assets and Debts: Provide an overview of your company’s assets and debts. This includes tangible assets such as vehicles, equipment, and office space, as well as intangible assets like intellectual property and brand equity. If applicable, disclose any outstanding debts or financial obligations that may impact your business’s financial health and ability to grow.

2. Market analysis

Start by defining your target market. Are you catering to adventure-seeking travelers, history enthusiasts, or nature lovers? Consider their demographics, interests, and spending behavior. Research industry trends and analyze competitors to gain insights into their strengths and weaknesses. This will help you identify opportunities and potential gaps in the market that your business can fill.

In addition, study the external factors that could impact your business, such as seasonal fluctuations, economic conditions, and any regulatory requirements specific to the tourism industry.

3. Tour offerings

Crafting compelling and diverse tour offerings is at the heart of your tour operator business. Consider the unique experiences and attractions your target market seeks. Develop a range of tour packages that cater to different preferences and budget levels.

Your tours should not only showcase the best of the destination but also provide memorable and immersive experiences. Whether it’s organizing guided city tours, thrilling adventure expeditions, or cultural explorations, your offerings should reflect your passion for travel and your commitment to creating unforgettable memories for your customers.

Use your tour operator/ tour agency business plan to emphasize what sets your tours apart from the competition. Whether it’s exclusive access to hidden gems, knowledgeable guides, or sustainable practices, highlight the value that customers will gain from choosing your services.

4. Marketing strategy

Successful businesses have strong brands, so your business plan should set out branding guidelines . Consider the following key elements when coming up with a strategy that will guide how you should start marketing your tour business:

• Branding Guidelines: Outline your branding guidelines, including your brand’s visual identity, mission statement, core values, and brand voice. Emphasize consistency across all touchpoints, from your website and social media platforms to your tour brochures and customer interactions. 
• Advertising Channels: Identify the advertising channels that best align with your target audience and budget. Consider a mix of online and offline channels to reach potential customers effectively. Online channels may include pay-per-click (PPC) advertising, display ads, and sponsored content on travel websites. Offline channels could involve partnering with local travel agencies, and tourism boards, or participating in travel trade shows and events. 
• Social Media Channels: Social media is a powerful tool for connecting with travelers and building a loyal community around your brand. Engage users with captivating visual content, compelling storytelling, and interactive posts that evoke a sense of wanderlust. Utilize platforms like Instagram, Facebook, Twitter, and YouTube to share breathtaking photos, behind-the-scenes glimpses, and testimonials from satisfied customers.
• Customer Reviews and Testimonials: Encourage satisfied customers to share their stories and feedback on platforms like Google Reviews, TripAdvisor, and your website. Positive reviews build credibility and serve as powerful social proof, enticing potential travelers to choose your tours with confidence. Respond promptly and graciously to all reviews, demonstrating your commitment to customer satisfaction.

• Content Marketing: Create valuable and informative content that educates travelers about your destination, highlights unique aspects of your tours, and offers travel tips and insights. Utilize blog posts, videos, podcasts, and downloadable guides to establish your tour operator business as a trusted authority in the travel industry.
• Partnerships and Collaborations: Consider strategic partnerships with complementary businesses in the travel and hospitality industry. Collaborate with local hotels, restaurants, and activity providers to create enticing package deals that appeal to travelers seeking a holistic experience. This is especially important if you are considering creating an international travel agency business plan, as collaborations can help broaden your reach.

5. Operations and management

The operations and management section of your tour operator business plan delves into the practical aspects that keep your business running smoothly and efficiently. This nitty-gritty exploration ensures that every aspect of your tour company is well-organized, legally compliant, and focused on delivering exceptional experiences to your customers. 

Here are the key components to include in this section:

• Business and Legal Structure: Clearly outline your chosen business and legal structure. Whether you are operating as a sole proprietorship, a partnership, a limited liability company (LLC), or a corporation, this information provides a framework for your business’s governance and responsibilities.
• Risk Management and Workplace Health & Safety Plans: As a tour operator, the safety and well-being of your guests are paramount. Detail your risk management procedures and workplace health & safety plans to mitigate potential hazards and ensure a secure experience for travelers. Assess the risks associated with different tours and activities, develop contingency plans, and implement safety protocols that align with industry best practices.
• Terms and Conditions: Craft comprehensive and transparent terms and conditions for your tour offerings. Clearly communicate cancellation policies, refund procedures, and any limitations or requirements for participants. 
• Staff Scheduling and Training: Outline your staff scheduling procedures to ensure smooth operations and optimal customer service. Consider investing in staff training programs that equip your team with the knowledge and skills to offer insightful commentary, excellent customer care, and handle unforeseen situations professionally. Furthermore, you can optimize the utilization of Full-Time Equivalent (FTE)  tool to help you gauge the potential productivity of your staff and business.
• Reservation System: In the digital age, a robust and secure reservation system like Rezdy is vital for streamlining your booking process for both you and your customers. Invest in a reliable booking software that allows real-time availability updates, secure payment processing, and automated customer confirmations.

• Distribution Channels and Partnerships: Consider the distribution channels that will help grow your bookings and expand your market reach. Will you collaborate with online travel agencies (OTAs) or travel agents to promote your tours? Explore partnerships with local businesses, such as hotels and restaurants, to create enticing package deals. 
• Customer Relationship Management (CRM): A well-organized CRM system enables you to build lasting relationships with your customers. Implement CRM software to keep track of customer interactions, preferences, and feedback. Personalize your marketing efforts and start building customer loyalty through targeted promotions and personalized offers.

6. Financial plan

The financial plan is a key component of your tour operator business plan. It outlines your revenue streams, costs, and projected financial performance over time. A well-structured financial plan demonstrates the viability of your business and helps you secure funding if needed.

Start by estimating your startup costs, including equipment, licenses, marketing, and initial staff training. Calculate the expected cash flow, factoring in the seasonality of the tourism industry. Identify the pricing strategy for your tours, ensuring that it covers your expenses while remaining competitive in the market.

Create financial projections for at least the first three to five years, considering both conservative and optimistic scenarios. This will enable you to anticipate potential challenges and make informed decisions that will help you with growing your tour business.

Remember to regularly review and update your financial plan as your business progresses. Monitoring actual financial performance against projections will help you make timely adjustments and stay on track towards achieving your business goals.

Ready to start building your business plan as a tour operator?

Download the free all-in-one checklist for easy reference.

Getting your tour business off the ground

Now that you have an effective business plan in place, it’s important to ensure your business has the right software.

Online booking software for tour operators like Rezdy is designed to equip your business for success. It includes multiple features integrated into the system, which allows you to reduce your overall admin duties. Some of these tools include real-time availability to avoid double bookings, automatic customer updates and reminders, and secure payment processes.

Furthermore, Rezdy also offers a channel manager platform that connects your business to thousands of resellers instantly. Joining Rezdy Marketplace is as simple as listing your products and setting your commission rates. From there, you can let resellers on the platform promote and sell your services to their customers.

Set your business up for success with Rezdy

Set your business up for success with a FREE 21-day trial or alternatively, book a demo to learn more about Rezdy and our products!

If you enjoyed this article then make sure to follow the Rezdy blog . There are a lot of marketing tools and tour operator tips designed with businesses like yours in mind.

Enjoy a 21-day free trial to take a look around and see if we are a good fit for your business.

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Preparing to Write a Business Plan

Tour operator business plan template, tips and tricks for a strong tour operator business plan.

Wondering how to turn your tour operator idea into a real business? The first step to launching a startup and getting investors onboard is to develop a formal proposal called a business plan . Whether you want to start a travel agency, a walking tour company, or an adventure travel business, you will use a business plan to communicate exactly how you plan to make your idea come to life. 

Creating a tourism business plan might sound daunting; in this article, we’ll show you how to do one and offer lots of advice for first-time founders. You’ll be able to use this article as a tour operator business plan template to write your own sample business plan (as an exercise) or to create the real thing.

To more clearly illustrate how to create a tour operator business plan, we’ll use a sample business as we go through each section. Our sample business is a small tour operator startup that specializes in ecotourism in Thailand.

Before you start to create your official business plan, it can be helpful to think through several aspects of your business so that you are fully prepared to address each topic in the business plan template. One excellent preparation exercise is to complete a Business Model Canvas for your company. 

The Business Model Canvas encourages you to think critically about your customers, cost structure, revenue streams, marketing strategy, and more. It’s the perfect warm-up for your business plan because you’ll incorporate your Business Model Canvas notes into the actual business plan document. We recommend that you do this exercise with your co-founders, if you have any, and with a whiteboard – you’ll probably make lots of changes as you go!

You can find a printable Business Model Canvas template here .

Your tour operator business plan should contain at least seven sections: an executive summary, a company overview, a description of your services, an analysis of your market, an implementation plan, a team summary, and a financial plan. You might have one or more appendices at the end, if you have additional relevant information to include. The finished product should be formatted nicely and incorporate your company’s logo and branding.

Executive Summary

As the first component of your business plan, the executive summary is arguably the most important section. If you’re pitching your idea to investors, they’re likely very busy people, so you want to grab their attention from the beginning. The executive summary should contain a concise outline of your tour operator company’s objectives and goals, your mission and/or vision statements , your key success factors, and a clear description of your value proposition. 

Company Overview

Think of this section as what you would post on the “About” section of your tour operator company’s website. The company overview should explain who your company’s key leaders are, how and when the business started, what the ownership structure looks like (if you have investors, for example), where your office is located, and an outline of your current assets and debts. If you’re in the early stages of your business, this section might be quite short.

Operations Plan

The operations plan is where you describe exactly what your company will offer. What kinds of tours will you sell? Where exactly will you operate? This is the type of information you would list on your website for potential customers or guests to read – but without too much of a sales pitch. 

In this section, it can also be helpful to include a description of the full “ life cycle ” of your business. What happens before, during, and after a tour? What steps does the guest complete, and what happens behind the scenes at your company’s office?

Thinking about our Thai ecotourism company, we might illustrate how someone could book a tour perhaps six months in advance on our website. Between booking and arrival, we coordinate accommodation, meals, and transportation with partner providers. When the tour concludes, we offer transportation back to the airport and follow up with a special offer to book another tour with us at a discount. 

Market Analysis

This section explores your specific niche within the tourism industry and the geographic location(s) where you plan to operate. Who are your target clients or guests? Who are your main competitors? What trends exist in this facet of the industry? Is the amount of visitors to your location increasing or decreasing? 

Try to include statistics from reputable sources whenever you can. Destination marketing organizations, tourism bureaus, and air traffic data, just to name a few, can provide valuable insight and add credibility. This section should leave no stone unturned so that your reader can truly understand your market conditions.

In our ecotourism business in Thailand, for example, we would include information about travel trends in Thailand (like the most popular feeder markets), new air routes, economic trends, the number of new hotels being built, etc. We would also explore the ecotourism market; are more people choosing eco-friendly travel options today compared to five years ago? What companies are the current ecotourism market leaders globally and in Thailand?

Implementation

Now that you’ve explained your business idea and described the market in which you plan to operate, it’s time to outline exactly how you will bring your tour operator business to life. This section should include a SWOT analysis , details about your marketing and pricing strategies, and a sales projection. 

In the SWOT analysis , you will explore your company’s strengths, weaknesses, opportunities, and threats. What does your company offer that nobody else in the market does? What are some potential challenges that you will need to face? Using our ecotourism company example, a threat could be natural disasters – if there are floods or mudslides, our business cannot operate. On the other hand, an opportunity is that more people are interested in eco-friendly travel options. 

Your marketing and pricing strategies should be very specific. How will customers find your company? Which online channels will you use? Will you work through travel agents or directly with your customers? 

Your pricing strategy should include the exact rates you plan to charge for at least a year in advance. For example, our ecotourism company in Thailand might charge $699 for a package during low season, $899 during high season, and $999 over holiday periods, with rates increasing 5% each year. 

We might also offer a 10% discount for advance purchase bookings made at least 6 months in advance and charge a 50% cancellation fee for any reservations cancelled within 3 months of the tour departure date. Based on your pricing strategy, you can create a sales projection that will estimate your company’s sales performance, preferably over the next three years.

Team Summary

After your reader understands what your tour operator business will do, they’ll wonder who is going to make it happen. And if you’re planning to launch a full-fledged tour operator business, you’re probably not going at it alone. The Team Summary section should include a thorough plan for your company’s organizational structure, key leaders, employees, and training processes. 

Do you already have a management team in place, or will you need to hire additional leaders? How many employees will you need, and how much will you pay them? And how will you train and develop your employees? The Team Summary should answer all of these questions and provide enough information for potential investors to understand exactly how you plan to staff your business, pay your employees, and ensure all team members are trained properly. 

Financial Plan

The financial plan is extremely important to potential investors because they will want to maximize the return on their investment. Your financial plan is essentially a projection of your revenue streams and cost structure for your company’s first five or so years of operation. It will include not only revenue from ticket sales and costs from employee salaries, but also details like tour-operator software costs, insurance, taxes, marketing spend, depreciation of assets, interest on loans, and more. 

If you don’t have a finance background yourself, it may be helpful to seek assistance from an accountant or someone who knows the ins and outs of financial modeling. 

Additional Information

In an appendix, you can include supporting information or statistics that may be helpful for potential investors, but not essential to your business plan. For instance, you could include a full report on air traffic trends that you used in your Market Analysis section.

Download Your Tour Operator Business Plan Template

Now that you know what a Tour Operator Business Plan should include, below we provide the one we have specially created for you.

Writing a business plan is certainly not an easy task. It’s time consuming and requires a lot of thought, but a well written business plan can lead to significant growth for your company. As you complete your business plan, keep these pieces of advice in mind:

• Conduct thorough research on your market . When you pitch your company to investors, you want to be seen as an expert, so learn as much as you can about your competitors and market trends.
• Simplify your words and descriptions whenever possible . A business plan is not the place to wow your reader with flowery language – instead, you want your reader to easily grasp your value proposition. Think about writing so that a fifth-grader can understand it. The last thing you want is for your reader to be confused about what your company actually does.
• Don’t be afraid to make changes . As you work on your business plan, you might discover that some aspects of your business need to be adjusted for the greater good of the company. After all, the companies that are the most adaptable are the ones that survive!
• Get a second opinion (or a third or a fourth). A good test of your business plan’s readability and clarity is to let someone outside your industry read it, like a family member or friend. If they have a lot of questions, you might need to adjust your descriptions or more clearly explain your plans.
• Proofread ! Your business plan is a reflection of your company’s values. If your formatting is sloppy and your text is full of typos, your reader might question whether you have the attention to detail necessary to run a successful business.

Now that you have all the tools to create a great tour operator business plan, it’s time to get to work!

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Adrienne Fors is the founder of Strategic Stays, a consultancy specializing in tech solutions and copywriting for short-term rental businesses and boutique hotels. She was previously a Market Manager at Expedia, and she graduated from the School of Hotel Administration at Cornell University. Adrienne is originally from Minneapolis, Minnesota and enjoys traveling and playing tennis.

Mize is the leading hotel booking optimization solution in the world. With over 170 partners using our fintech products, Mize creates new extra profit for the hotel booking industry using its fully automated proprietary technology and has generated hundreds of millions of dollars in revenue across its suite of products for its partners. Mize was founded in 2016 with its headquarters in Tel Aviv and offices worldwide.

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• Business Planning

Business Plan (Template)

A good business plan can help your business secure finance, define the direction of your business, and create strategies to achieve your goals. A thorough and effective tourism business plan will include an executive summary, a business description, short and long term goals, business structure (legal and internal management structure), product or service description, a sales and marketing plan and financials to date. This Business Plan template steps you through the process of creating a solid, well-structured plan tailored to your business.

If you are preparing or updating your business plan for internal uses, the Business Plan template may be more than you require. The four critical documents to review and complete/update are:

Goals and Strategies  

SWOT Analysis (Template)

Marketing Plan (Template)

Action Plan (Template)

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This publication represents a major contribution to developing professionalism in the field of destination management. It is intended as a practical guide, showing how concepts of destination management may be translated into practice. Besides it will be of considerable interest to academics as we acknowledge the work of other experts and academic leaders who have contributed to the field of destination management. As the main purpose of Destination Management Organisations is to attract people to visit in the first place, this practical guide will explain through models, guidelines and snapshot case studies how to create a suitable environment and quality delivery on the ground and how to ensure that visitors’ expectations are met at the destination.

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Am news | vol. 64 may 2024, africa news issue 23, un tourism news 82: sustainable development of tourism, am news | vol. 63 april 2024.

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17 Innovative Tourism Business Ideas and Trends for 2024

In This Article: Trends to Inspire Your Tours and Activities

Gig-Tripping, Bleisure, and Skip-Gen Travel: From eco-conscious adventures to immersive culinary experiences, what are some of the top travel business ideas likely to appeal to travelers in 2024? And how can tour businesses capitalize on them?

It’s that time of year again; when we take a deep dive into the research into travel and tourism trends for the year ahead so you don’t have to. As well as scouring the travel press, talking to our partners, customers and contacts, and racking our own brains here at Rezgo, we’ve picked highlights from several influential research reports into tourism business trends for 2024. 

Even if you’re getting into the tour operator industry, there’s a lot of reasons to be optimistic. Read on to learn the tourism trends you can use to start your tour business in 2024.

Reasons to be cheerful about tourism in 2024

These findings were backed up by UNWTO’s latest Tourism Confidence Index survey of travel professionals. It found that “67% of tourism professionals indicating better or much better prospects for 2024 compared to 2023.”

According to the UNTWO, reasons to be optimistic in 2024 include:

• An uptick in the reopening of several source markets and destinations in Asia
• An increase in Chinese outbound and inbound tourism
• More travel to and around the Middle East and Africa through a unified tourist visa implemented by Gulf Cooperation Council (GCC) countries
• Strong outlook for travel to Europe, for example for the Paris Summer Olympics, and from the United States, backed by a strong US dollar

On the flip side, according to UNWTO findings, “Persisting inflation, high interest rates, volatile oil prices and disruptions to trade can continue to impact transport and accommodations costs in 2024.” In addition, if you have been having difficulties finding staff, you’re not alone. Many tourism businesses continue to face challenges filling vacancies to help them meet the steadily rising demand from travellers.

Overall though, 2024 promises an exciting array of tourism trends that cater to diverse interests and preferences. Let’s take a look at travel and tourism business ideas for 2024, with a focus on ideas for tours, events, activities and attractions that your travel business could use to attract new and existing customers alike. 

Trending tourism business ideas for 2024

1. sustainable tourism and ecotours.

According to the UNWTO report, many travellers will consider “sustainable practices and adaptability” when making their travel plans in 2024. They are not only interested in booking with tour companies that do business in a sustainable way, but they also want to travel in an eco-friendly way, seek out eco-friendly places to stay and book activities and tours with a sustainability element. This is backed up by Arival’s “ The 2024 U.S. Tour Taker ,” which found that nature tours and other “ecotours” are in high demand from US travelers in particular. 

Booking.com’s trends report for 2024 prompted the online travel marketplace to predict that ”the world of travel is poised for a sustainable makeover,” as travellers seek out eco-friendly places to stay and activities and locations with a sustainability element. TravelPulse reported that many travelers increasingly look to travel off season and seek out less well-known destinations to do their bit to try to decrease overtourism.

So-called “ecotours” let tourists enjoy a vacation while also learning about environmental and sustainability issues in a particular location. Some enable people to do something tangible to help, such as volunteering to plant trees or help to restore habitats. Many travelers these days also seek out “small footprint” or socially-responsible travel. This may not be an ecotour as such; it could just mean they favor tour companies that take steps to minimize the impact of their tours or incorporate a social responsibility element. Booking.com’s  Sustainable Travel Report 2023 found that 76 percent of travelers want to travel more sustainably in 2024. 

2. Train travel

From the “Flying Scotsman” to the “Orient Express,” there are few more romantic ways to travel than by train. However, train travel continues to overlap with other trends in our list, as it becomes more popular as a way to travel more sustainably by reducing car and air travel, traveling slower (unless we’re talking train travel in Japan) and for longer, as well as traveling to more countries on the same trip. Train travel as both a means to travel and see more of a destination continues to increase in popularity. Euromonitor International found that in 2024, “the fastest growing travel category worldwide is rail transport at 35.6 percent over 2023-2024.”

Train travel can also offer scenic views, comfortable travel with spacious seats, sleeping accommodations for longer or overnight trips, the opportunity to socialize with other travelers, and convenient access to city centers. Again overlapping with other trends, train travel also offers more immersive travel experiences and lets travelers see more of a country while mixing with locals. Many countries and rail companies, especially in Europe, offer passes that let travelers visit multiple places in one trip without leaving the ground.

3. Food and drink experiences 

Many of the reports we looked at highlighted culinary experiences as a trend for 2024. After all, who doesn’t like a good meal or drinks with friends? Many travellers want to combine their love of food with their love of travel. Food tours allow travellers to savour the authentic flavours of a destination while discovering, and literally getting a taste for, its cultural heritage. Activities such as cooking classes let travelers enjoy an even more immersive culinary experience. 

While winery tours have long been a favourite travel activity for wine lovers, an explosion of craft beer, vodka, gin and other drink producers provides a multitude of other opportunities for drink-related tours activities. They can cater as much to enthusiasts looking to indulge in the finer things in life, as true connoisseurs. Booking.com found that 78 percent of travellers want to experience new foods, and half go to the length of organizing trips around specific restaurants or dishes, including iconic dishes of particular destinations. And keep an eye on “wild-feasting”—a new trend where you not only eat locally-grown ingredients but forage for, and even cook, them in the wild.

4. Sports tourism

Sport is a passion for many people around the world, and travelers often like to combine their love of a particular sport or sports team with their passion for travel. In 2024, Europe hosts the Paris Summer Olympics and the soccer UEFA Euro 2024, while soccer lovers often travel to see their favourite team in England, Spain, Germany and the top European leagues. However, even smaller teams get a look in. The Netflix show Welcome to Wrexham has put the small Welsh town on the map after Hollywood stars Rob Mcelhenney and Ryan Reynolds bought the local soccer team.

As well as events like the Olympics, there are also annual events that attract global interest, such as the Super Bowl, the Tour de France and Formula One, which also has a hit TV show, Formula 1: Drive to Survive . A sporting, or other, event can provide a reason for people to visit a particular location, even if they don’t have tickets, to sample the atmosphere and explore the sights. 

5. Tours and experiences with locals

Immersing oneself in the local culture is made possible through tours or experiences led by knowledgeable locals. These insiders offer unique insights, hidden gems, and authentic encounters that enhance the overall travel experience. They help meet a growing demand for more immersive experiences that take travelers inside a location and culture and deepen their understanding of it. Hilton’s 2024 Trends Report  found that many travellers will prioritize experiences (85%), exploring the unknown, trying local food, and learning about the local culture.

Indigenous experiences are still a growing trend. Countries around the world, such as Canada, Australia and New Zealand, are making an increased effort to reverse past wrongs when it comes to treatment of Indigenous peoples, while also empowering Indigenous communities to take a lead in areas like travel and tourism. 

6. Transformational trips

A buzz phrase you heard a lot of in 2023 was “transformational retreat,” and 2024 looks likely to continue the trend. Booking.com’s 2024 travel trends report prompted them to label 2024 as a year that reinforced that “travel isn’t just an escape, but a catalyst for experiencing our best lives.”

A transformational trip is a travel experience designed around a specific activity, personal goal, or mental or physical health need. They can include retreats that cater to people who want to undergo a significant personal or spiritual transformation, or at least get away from it all in order to return refreshed. Retreats and activities include meditation, yoga, therapy, workshops, and other experiential practices. Most promote self-awareness, personal growth, and positive change, typically taking place in a secluded and peaceful setting and led by experienced facilitators or coaches. 

Wellness vacations have been a growing tourism business trend for some time, with demand accelerated by the pandemic. Tours that offer people the chance to pamper themselves and generally recalibrate are likely to be extremely popular for the foreseeable future.

7. Quiet travel

Not everyone is looking for a transformational outcome from their vacation; many simply want to unwind and enjoy some quality “me time.” Continuing the 2023 trend, many people still want to unplug and undertake a “digital detox.” They could be seeking respite from “doom scrolling” through social media and news feeds on their digital devices, or they just want a break from the glowing screens so prevalent in their day-to-day. 

Trips that encourage travelers to leave their devices at home will be popular, whether to a wellness retreats that bans or discourages digital devices, or an out-of-the-way destination that makes electronic communication extremely difficult. As well as digital detoxing, an example of a trend that is still going strong is forest bathing. This involves becoming immersed in nature to enhance physical, mental, and emotional well-being. It can be as simple as going for a long walk through a forest, or sitting by a lake and taking in the sights, sounds, and smells of the natural surroundings. Research has shown that forest bathing can reduce stress and anxiety, improve mood, and even boost the immune system and reduce blood pressure and heart rate.

8. Skip-gen travel

Deloitte’s “2024 travel industry outlook” report found that the baby boomer generation is getting back into the swing of things when it comes to traveling. This could be a factor in the emergence of a trend towards “skip generation trips” or skip-gen travel. This is when grandparents take their grandkids on vacation as a way for these two generations to bond and create some memories. Boomers can have more disposable income and more time, and parents with kids that can travel in this way appreciate the chance to travel on their own or just enjoy a break at home. All-inclusive resorts and other places with lots of activities for different generations are popular skip generation trips.

9. Solo travel 

Of course, not everyone has a posse to travel with or wants to travel with others. Solo travel continues to be very popular and has moved from a niche to a mainstream market. A Skyscanner report found that 40 per cent wanted to travel solo for mental health wellness reasons, while singles and divorcees ranked highly for being ready to take a solo trip. The report concludes: “There is no longer any stigma attached to taking a trip on your own, and many tour companies cater specifically to this market.”

Arival ’s 2024 U.S. Tour Taker report found that the preference for independent travel increases with age, with 38 percent of people over 55 preferring to go it alone, compared with 26 percent of the 18-34 group. ​This indicates that older, more experienced travelers, who are often more affluent, prefer small group and independent travel. ​Women travelling on their own or with other women also continues to be a growing trend, with a number of tour operators dedicated to women-only trips.

10. Frontier travel

While it may sound like something out of the script for the TV show Westworld , frontier travel is a new travel trend for 2024 that takes travelers into wilder, more unusual destinations off the beaten track. This could mean grand adventures like following in the footsteps of great explorers across the Drake Passage to Antarctica or up Everest. Or it could mean taking a guided group trip to hike to and camp in a remote location or journey down a river by kayak or canoe.

These trips need a certain element of adventure and excitement, challenging travelers to get out of their comfort zone. This ties in with the transformational trip trend above, as people seek experiences that they will not only remember forever, but that could change them forever.

11. Hush trips, workcations, and micro-cations

In our 2023 report we highlighted the trend toward “hush trips” (when remote workers take a workcation without telling their boss) and workcations, when people travel abroad with the intention of combining a vacation with work. This kind of travel continues to be popular, and accommodation providers—from hotels to Airbnb apartments—often boast of dedicated work areas and other facilities for remote workers.

Many such trips are “micro-cations,” short trips often taken close to home, often at the last minute. The micro-cation trend has continued to grow for the last few years, as people look for quick, convenient, and often budget-friendly getaways that don’t require a lot of planning. When you combine the acceptance of remote working among many more employers with a large number of people who left the office behind and didn’t miss it for a second, you have an opportunity to create workcation and hush trip experiences for digital nomads and remote workers.  

12. Traveling for “bleisure”

The tourism industry and travel press do love a good old portmanteau to describe the latest trend. Hot on the heels of workcations, the related trend of “bleisure” shows no sign of letting up. Bleisure is a name coined to describe the trend of business travellers tacking on some leisure time to the end of business trips or just taking their family along with them. Where a workcation is often a longer trip designed around work, the growth of bleisure trips reflects the fact that as business travel bounces back, people still want as much vacation time as they can get. 

Deloitte’s “2024 travel industry outlook” report found that corporations are more concerned with costs than COVID now, but “trips to build client relationships and support team collaboration remain key to business success.” In fact, the report found that “US corporate travel spend is still likely to finally pass the pre-pandemic line within the next year.”

13. Set-jetting

If you’ve ever wanted to visit the set of your favourite movie or TV show, you’re not alone. A top travel trend for 2023 that is continuing in 2024 is “set-jetting,” when travelers visit destinations primarily because they were featured in a popular movie, TV show, or book. According to research, 39 percent of travelers have booked trips to places featured on shows or movies ( Expedia ). While people have long been drawn to iconic movie locations, perhaps the earliest example of mass set-jetting was New Zealand’s tourism industry getting a huge boost after the country played a leading role in the “Lord of The Rings” movies. Fans of the “Outlander” books and TV series have also been making pilgrimages to Scotland to see the country that provides the backdrop for their favourite show.

People don’t just want to visit the actual physical set and filming location, but also just the cities or countries featured in a particular production. Popular shows where the location is as much the star of the show as the actors, such as “The Crown” (England,) “Emily in Paris” (Paris,) and “The White Lotus” (Sicily), have been credited with triggering a surge in demand for particular locations and experiences relating to the shows, such as a themed tour. And tour companies like Black Tomato have jumped on the trend to offer set-jetting itineraries .

14. Destination dupes

The economic upheaval we saw through 2022 and 2023 looks set to continue through 2024, . Inflation and cost of living rises mean while the desire to travel is still strong, many travelers will still have at least one eye on their budget. This has led to a new trend called destination dupes,  when people seek out trips to locations that offer similar experiences to well-known or preferred locations, but that are more cost-effective. 

Hotel giant Marriott commissioned a survey of over 14,000 travellers , and over 25 percent said they were choosing destination dupes in 2024. Examples of dupes include someone who lives in the US choosing a Canadian lake resort over an Italian Lakes destination. Here’s a good guide to popular holiday swaps for 2024 .

15. Coolcations

In the wake of rising temperatures and an increase in the number and intensity of wildfires in parts of North America, Europe and around the world, keeping cool is likely to be top of mind for many travelers in 2024—even among those who typically seek out the sun for their vacation.

Enter the “colocation.” Marriott’s survey found that over half of respondents would be considering climate change when planning their trips. Fifty-six percent said they were more interested in cooling down than baking in the sun. This makes areas like northern Europe a popular destination dupe as people look for similar attractions, such as culture, scenery, etc., to the hotter locations they might have chosen in the past but with a cooler climate.

16. Gig tripping

Just as the trend of people taking trips to sports and other events has grown, so too has this travel trend that is music to the ears of the travel industry. For example “swifties” from around the world are flocking to Taylor Swift concerts abroad, especially if tickets in their home country, especially the US, are hard to come by. CN Traveler called this the Swift Effect, as people travel to one-off gigs to see their favourite performer, as well as established (Glastonbury in the UK and Coachella in the US) and new (Untold in Romania) multi-day music festivals.

17. Sleep retreats

As we highlighted in our 2023 trends, everyone likes a good night’s sleep, especially on vacation, and the travel industry is waking up to the opportunities offered by a rise in “sleep tourism.” This trend continues to grow. Some travelers simply want a relaxing holiday with a comfortable bed and in an environment conducive to getting plenty of rest. For example, the Park Hyatt New York offers a stay in their  One Bedroom Sleep Suite by Bryte . Others are taking advantage of a growth in technology geared towards helping people get their eight hours a night, and are booking “sleep retreats.” Swedish bed brand Hastens opened a branded Sleep Spa , and the  HOTEL de LËN offers guests a “regenerative sleep experience.” Good night, sleep well.  

These are just a selection of travel business trends for 2024 that could open up new opportunities for your tour business. For example, we haven’t even touched on how technology is changing the travel industry. And don’t forget traditional travel experiences, or in-destination activities. The Arival report highlighted that sightseeing tours, “hop-on, hop-off” experiences, and other tried and tested travel experiences and ways of seeing the sights are still going strong.

How to take advantage of innovative tourism business ideas

In an ever-evolving landscape of travel and tourism, the trends for 2024 reflect a desire for authenticity, sustainability, and immersive experiences. From eco-conscious adventures to culinary escapades and everything in between, travelers are spoilt for choice when it comes to exploring the world in new and exciting ways. Embracing these trends promises to enrich the travel experience and create lasting memories for adventurers of all kinds.

The key to taking advantage of these innovative tourism business ideas and other tourism industry trends is to always be thinking of your next profitable business opportunity. Here are a few ways to keep on top of what’s new and interesting in the travel business:

Maintain an ideas file

Include those “out there” trends that seem absurd the first time you hear them. Think about some recent innovations that would have been dismissed with a laugh not that long ago: Self-driving cars, passenger space travel, drone deliveries… Even that Holy Grail of futuristic inventions, the personal jetpack, is getting closer to reality. All but the most outlandish trends are worth tracking in case there’s a germ of an idea for a new business opportunity in there.

Listen to your audience

Hang out in online travel discussion forums, on social media, and in other places where travelers gather to swap notes and ideas or express needs and dreams. You might uncover a new business idea no-one else has come across yet.

Follow your competitors

Monitor what your direct competitors and others in the tourism business are up to. Subscribe to every industry newsletter you can, including those of your competitors, to keep up with emerging trends and help with your business idea generation.

Solicit customer feedback

Be proactive in asking your customers for feedback. Don’t just ask them what they liked and didn’t like about their experience with your company; ask them if there’s anything they would like to do that they currently can’t. 

Invest in the right booking system

It goes without saying that every tour operator should offer online booking and take a mobile-first approach. Not doing both of those things makes taking advantage of the above trends very difficult. The customer experience starts the moment they enter your website. Online booking enables them to easily browse, book, and pay for tours anytime and from is anywhere. Learn more about how Rezgo booking software is  tailor-made for adventure companies.

At Rezgo, we always have our ear to the ground when it comes to the latest tourism trends and business opportunities. The Rezgo booking system is a comprehensive platform that enables you to become a more

Written By | Rob Mathison

Rob Mathison is a Vancouver-based freelance writer focusing on tech, travel, digital marketing, and education. He is a co-author of The Complete Resident’s Guide to Vancouver.

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How to Write an Agritourism Business Plan + Example Templates

Elon Glucklich

5 min. read

Updated February 7, 2024

Free Download:  Sample Agritourism Business Plan Template

Agritourism is a rapidly growing industry. From winery tours, to concerts, to letting tourists experience a day working on a farm or ranch, farmers more than tripled their revenue through agritourism uses over the past two decades.

The practice has opened up valuable new revenue streams for entrepreneurial farmland owners looking to diversify their traditional farming operations.

But there are serious challenges to running a commercial enterprise on agricultural land. Any farm, forest or ranch-based business has to balance the expectations and safety of their customers with the need to preserve the environment and maintain daily agricultural operations. There can also be complex regulations to work through.

And even if you’re in the clear legally, you’re at the mercy of seasonal fluctuations and weather disruptions.

Yet all of these challenges can be mitigated with effective business planning. It’s an essential piece to secure funding from an investor or a loan from a bank, develop a solid marketing strategy, and identify opportunities for diversifying revenue sources.

An agritourism business plan contains much of the same information you’d see for other industries. Here on Bplans, we’ve got a great guide already on how to write a traditional business plan. In this article, we’ll look at how to write a business plan specifically for an agritourism business. You can also download our free sample agritourism business plan to get started.

• 1. Thorough market research is essential

Because of the startup costs and unique land use considerations involved in agritourism, it’s crucial to invest significant time in researching your market before getting started. 

If you’ve already identified the site of your business, make sure you understand the allowable activities on the property. Checking with the relevant government agencies and documenting that your proposed use meets all the legal requirements will add credibility to your plan.

Conduct your own research in the local and regional tourism industry by compiling information on:

• Regional demographics and psychographics
• Seasonal tourism and travel trends
• Visitor numbers at regional tourist destinations
• Direct competitors (other agritourism offerings) and indirect competitors (other recreation activities)

This information will help you understand what sets your business apart , so you can develop effective marketing campaigns around your competitive advantages.

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• 2. Emphasize the Mission in Your Plan

Succeeding in an industry that exposes the public to nature requires an authentic commitment to environmental stewardship. Your business plan is an opportunity to show that commitment. The plan lets you highlight the core values and mission that drive your agritourism venture, and explain how they align with the growing demand for authentic, sustainability-focused travel experiences.

Depending on the type of agritourism venture you plan to start and the atmosphere you hope to create, you can detail how your business will meet those demands. Will your business cater to an unmet need in an area with limited outdoor experiences? Or will it provide a one-of-a-kind offering in a region already known for nature-based attractions?

These are all factors to take into consideration when crafting your mission statement , and preparing to develop operations and marketing strategies.

• 3. Prepare for Unique Challenges

Operating an agritourism business comes with inherent risks, from weather-related disruptions to economic downturns that reduce tourism activity.

It’s important to identify the potential risks and challenges your business may face and develop contingency plans for addressing them.

Is your land owned or leased? Are your employees part-time, full-time or seasonal? From an operational perspective, you should show an understanding of the staffing, training, facility, maintenance and safety requirements.

Describe the processes and systems you will use to manage bookings, customer service, event coordination and visitor feedback. In addition, explain your plan for managing the agricultural side of your business. Your operations plan should demonstrate that you have a comprehensive understanding of both the tourism and agricultural aspects of your business.

• 4. Nail Your Go-To-Market Strategy

The sales and marketing section of your business plan is where you’ll outline how you plan to reach your target audience and promote your agritourism offerings.

Start by identifying your target market segments, such as families, couples, eco-conscious travelers, or educational groups. These are the audiences you’ll tailor your promotional efforts to.

Discuss your advertising and promotional efforts, emphasizing the most relevant channels to your target market. These might include niche travel websites, eco-tourism forums or local tourism boards. Consider creating content that will showcase your authentic experiences, sustainable practices and educational opportunities. Social media outreach and blogging can promote your business and create valuable partnership opportunities.

Speaking of partnerships, detail any plans to engage with tour operators, local businesses and other industry partners to create package deals, joint promotions, or referral programs that increase exposure for your business.

Your plan should also include a pricing strategy for your offerings. Make sure the prices you set cover your costs, and are competitive with other tourism offerings.

• 5. Plan for the Future

Though it’s growing in popularity, agritourism revenue makes up less than 6 percent of all farm-related income, according to recent data .

Some business models have been established around agritourism offerings like farm stays, educational workshops, farm-to-table dining experiences and seasonal festivals. But uncertainties around regional preferences, seasonal factors, and regulatory changes make it more challenging to plan an agritourism business than some other ventures.

That’s why you should explain in your business plan how you will measure success and make changes when they become necessary . Outline possibilities for scaling your business over time, including any new products or services, facility upgrades, or additional locations.

Also, consider how you will respond to external threats, from new competitors in your area, to economic downturns, to poor weather seasons.

Taking time to and plan your agritourism business will help you respond to unforeseen challenges and pivot to meet new opportunities. You’ll need it to ensure you can afford to add a new service, purchase new equipment, host events to promote your business or add employees.

• Download your free Agritourism business plan template

If you’re ready to start your own agritourism business, you can download our free sample agritourism business plan from our library of over 550 sample business plans . Get started today, and see first-hand why businesses that plan grow 30% faster than those that don’t.

Elon is a marketing specialist at Palo Alto Software, working with consultants, accountants, business instructors and others who use LivePlan at scale. He has a bachelor's degree in journalism and an MBA from the University of Oregon.

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Tourism planning: importance, benefits, types & levels.

Planning is to prepare a Road Map to achieve goals.

Faludi, in 1973, defined tourism planning as "Planning is a very important part of the process by which governments manage tourism at the national, local and organizational levels".

What is Tourism Planning?

The upkeep and expansion of the tourism sector in a particular area is referred to as tourism planning. Planning for tourism is, of course, a crucial component.

Creating strategies and plans to increase, develop, and stimulate tourism for/in a destination may be summed up as tourism planning. The primary motivation behind establishing and implementing strategies for the tourist industry is to generate money, which will eventually raise the GDP of a nation or region.

What is the need for Tourism Planning?

For the expansion of the sector important to plan tourism activities for the following reasons:

• It is necessary to plan tourism activities on different levels and in various manners to promote tourism and boost the economy.
• To provide quality to both tourists and residents.
• It involves making major decisions which cannot be taken spontaneously.

What are the components of Tourism Planning

• Exploration phase/ Preparatory
• Planning phase/Feasibility/
• Zoning phase/Formal planning
• Design and implementation phase
• Operational phase

Most nations that have successfully planned their tourism can be found online and are regarded as incredible holiday destinations. People go to these nations hoping their travel vlogs will increase their subscriber count on YouTube. That is an indication of success in the modern day.

Benefits of Tourism Planning

Tourism destination planning should be a vital component of every destination's tourism development plan to get the best outcomes and please all stakeholders. While some places do a great job of maintaining sustainable tourism, others (typically developing countries) need to recognize the significance of comprehensive tourism development planning.

Tourism planning can benefit various parties involved from the industry in the following ways:

• It boosts revenue and employment thanks to tourist spending.
• It safeguards cultural and natural assets so that visitors can enjoy them.
• It broadens the comprehension of cultural diversity
• It constructs new infrastructure, such as sewage systems, roads, etc., for the community.

Impacts of Tourism Planning

The impacts of tourism destination planning can be sorted into seven general categories:

• Environmental
• Social and cultural
• Crowding and congestion
• Community attitude

According to Inskeep, six "golden standards" should be followed when creating a strategy for tourist planning and policy (1991).

1. Goal Oriented: Tourism Planning should be oriented to achieve broad national and community goals.

2. Integrative: Integrating tourist policy and planning into the economy, land use and infrastructure, conservation, and environmental planning.

3. Market Driven: Planning for successful tourism growth in a cutthroat international market.

4. Resource Driven: Developing tourism that capitalizes on the location's inherent advantages while preserving and improving the features and experiences of existing tourism resources.

5. Consultative: Considering broader community attitudes, needs, and desires to determine what the population will accept.

6. Systematic: utilizing primary or secondary information to support planners conceptually or predictably, incorporating knowledge from other tourist locations

Levels of Tourism Planning

Planning and policy for the tourism industry occur at several levels. This can be done in a top-down approach, with international or national bodies, or a bottom-up approach from a local level.

1. International Tourism Planning: Tourism planning at the international level typically involves international transportation services, the movement and scheduling of tourist tours between different countries, the development of significant tourist attractions and facilities in neighboring countries, as well as the working strategies and promotional programs of many nations.

2. National Tourism Planning: Tourism policy, infrastructural facilities, and a physical structure plan, which includes significant tourist attractions, chosen tourism development regions, international entrance points, facilities, and services, are all addressed at the national level of tourism planning. Additionally, it is concerned with the quantity, types, and quality of lodging and other essential tourist facilities and services; the country's major travel routes and their regional connections; tourism organization

rights, laws, and investment policies; marketing and promotion strategies for the industry; education and training initiatives; and environmental, economic, and sociocultural analysis.

3. Regional Tourism Planning: Regional planning considers factors such as regional policy, regional entrance points, transportation facilities, and services; the types and locations of tourism attractions; the quantity, varieties, and places of lodging and other tourist facilities and services; and the sites of tourist development regions, such as resort areas.

They will also oversee sociocultural, environmental, economic, and impact analyses, regional education and training programmes, marketing strategies, investment policies, organizational structures, legal frameworks, and implementation strategies, including project plans and zoning ordinances.

4. Local Tourism Planning: Participants at the local level will think about the analyses, outputs, outcomes, and assessment of tourism planning at the ground level.

Types of Tourism Planning

Before creating a comprehensive plan to market the destination, the following types of tourism planning are taken into account:

Spatial Tourism Planning: Spatial tourism planning attempts to thoroughly process social, environmental, and economic change to bring about certain ends. Drawing plans, maps or diagrams are put together to decide where socio-spatial activities can occur.

Sectoral Tourism Planning: In this kind of planning, the regions are divided into sections, and each section is called a sector. It concentrates on a manageable area and takes into account the specific infrastructure, land use, transportation, and environmental requirements of that region. Depending on the nature of the products or services provided, economic, social, and administrative activities are grouped into sectors.

Complex Tourism Planning: When various regions are considered for the purpose of tourism planning, it is known as complex tourism planning. These regions are to be developed comprehensively because of the significant interest shown by international tourists. There is a possibility that these regions are located far away from one another.

Integrated Tourism Planning: Integrated tourism refers to making tourism the primary industry in a given area by systematically and comprehensively promoting all available economic, social, and tourism resources.

Sustainable Tourism Planning: Sustainable tourism planning involves striking the correct balance between the requirements of people and the environment. It entails stating the community's mission, vision, and unique selling point or identity in clear terms. With the help of this type of destination planning in our local communities, we are better equipped to plan for the long term, and respond to changing target markets, trends, and emergencies like the Covid-19 outbreak. Additionally, it guarantees that resources are allocated properly while ethically and sustainably establishing local communities. This method of tourism planning benefits people and places in positive ways on all fronts—socially, economically, culturally, and environmentally—puts sustainability at its core.

Centralized Tourism Planning: Centralized tourism planning is done by a single authority, usually the state or central government.

Decentralized Tourism Planning: Organizations are interested in developing tourist spots and planning the various activities visitors can enjoy. (Joint Venture).

They take assistance from government. Suggested Read:  Sustainable Tourism

Frequently Asked Questions

Q1. why is tourism planning important.

A1. Destination development plans should include tourism planning since it promotes a destination's long-term viability and encourages cooperation among important stakeholders..

Q2. What are the features of tourism planning?

A2. Three general principles of planning for tourism can be specified as anticipation, regulation and monitoring.

Q3. What are the barriers to tourism planning?

A3. A3. According to earlier research conducted in several nations, a common pattern of issues has emerged. For instance, financial constraints, a lack of knowledge, an insufficient amount of time, and other issues have prevented local governments from incorporating tourism into their development plans.

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Travel Agency Business Plan Template

Written by Dave Lavinsky

Travel Agency Business Plan

You’ve come to the right place to create your Travel Agency business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their travel agencies.

Below is a template to help you create each section of your Travel Agency business plan.

Executive Summary

Business overview.

My Itinerary Travel Agency is a new travel agency located in Boca Raton, Florida. The company is founded by Sandra Rodriguez, an experienced travel agent who has gained valuable knowledge on how to run a travel agency during the past ten years while working at Fun Destinations Travel Agency. Now that Sandra has experienced managing a travel agency, she is ready to start her own company, My Itinerary Travel Agency. Sandra is confident that her organizational and communication skills, combined with her understanding of business management, will enable her to run a profitable travel agency of her own. Sandra is recruiting a team of highly qualified professionals to help manage the day-to-day complexities of running a travel agency – sales and marketing, vendor relationships, customer relationship management, budgeting, and financial reporting.

My Itinerary Travel Agency will provide a full suite of travel planning services for individuals nationwide through its sophisticated online platform and accompanying customer app. My Itinerary Travel Agency will be the go-to travel agency for personalized service, convenience, and expertise of its travel agents. The company will be the ultimate choice for customer service while offering the best travel accommodations available.

Product Offering

The following are the services that My Itinerary Travel Agency will provide:

• Airline travel bookings
• Tour and travel package sales
• Accommodation reservations and bookings
• Cruise bookings
• Car rental reservations
• Travel ticket sales and reservations
• Tour ticket sales and reservations

Customer Focus

My Itinerary Travel Agency will target individuals nationwide who are looking for personalized and convenient travel planning services. The company will target vacationers, tourists, and business travelers who are seeking the best deals on premium accommodations. No matter the customer, My Itinerary Travel Agency will deliver the best communication, service, and the best prices.

Management Team

My Itinerary Travel Agency will be owned and operated by Sandra Rodriguez. Sandra is a graduate of Florida University with a degree in business. She has over ten years of experience working as a travel agent for another local agency. Sandra will be the company’s chief executive officer. She will oversee the travel agency staff, manage customer relationships, and build vendor relationships.

Sandra has recruited sales and marketing expert, Sara Anderson, to be the company’s chief marketing officer and help oversee travel agency’s sales and marketing activities. Sara will handle all branding, marketing, advertising, and outreach for the company. She will also create and maintain the company’s online and social media presence. Sara has a Master’s degree in Marketing and has nearly ten years of experience working as a marketing director for a leading travel industry corporation.

Success Factors

My Itinerary Travel Agency will be able to achieve success by offering the following competitive advantages:

• Skilled team of travel agents combined with the latest technology in the industry will allow the company to provide its clients with personalized service and modern convenience to make planning their trip easy and efficient.
• The members of the leadership team have long standing relationships with a large pool of vendors, allowing them to provide clients with the best deals possible on premium accommodations.
• The company offers a variety of modes of communication to better serve more clients’ preferences. Customers can speak with a travel agent in person, via telephone, video call, email, or chat through the website or app. Support is available 24/7 to ensure all clients’ questions and concerns are promptly attended to.

Financial Highlights

My Itinerary Travel Agency is seeking $290,000 in debt financing to launch its travel agency. The funding will be dedicated towards securing the office space, and purchasing office equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff and marketing expenses. The breakout of the funding is below:

• Office build-out: $110,000
• Office equipment, supplies, and materials: $70,000
• Three months of overhead expenses (payroll, utilities): $90,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph below outlines the pro forma financial projections for My Itinerary Travel Agency.

Company Overview

Who is my itinerary travel agency.

My Itinerary Travel Agency is a newly established travel agency in Boca Raton, Florida. My Itinerary Travel Agency will be the first choice for anyone seeking a personalized approach, 24/7 support, and streamlined technology to make trip planning easy. The company will serve customers nationwide from their headquarters in Florida.

My Itinerary Travel Agency will be able to guarantee the best deals possible thanks to the leadership team members’ long standing relationships with a large network of vendors in the hospitality, transportation, and entertainment markets. The company’s team of highly qualified travel agents will provide personalized service to each client, removing the uncertainty and hassles associated with finding and booking the right accommodations.

My Itinerary Travel Agency History

My Itinerary Travel Agency is owned and operated by Sandra Rodriguez, an experienced travel agent who has gained valuable knowledge on how to run a travel agency during the past ten years while working at Fun Destinations Travel Agency. Now that Sandra has experienced managing a travel agency, she is ready to start her own company, My Itinerary Travel Agency. Sandra is confident that her organizational and communication skills, combined with her understanding of business management, will enable her to run a profitable travel agency of her own. Sandra is recruiting a team of highly qualified professionals to help manage the day-to-day complexities of running a travel agency – sales and marketing, vendor relationships, customer relationship management, budgeting, and financial reporting.

Since incorporation, My Itinerary Travel Agency has achieved the following milestones:

• Registered My Itinerary Travel Agency, LLC to transact business in the state of Florida
• Has identified the ideal location for the company’s office and is in the process of securing a lease
• Reached out to numerous contacts to include transportation, hospitality, and entertainment companies to begin securing vendor contracts
• Began recruiting a staff of accountants, travel agents, and other office personnel to work at My Itinerary Travel Agency

My Itinerary Travel Agency Services

• Airline travel comparisons and bookings

Industry Analysis

The U.S. travel agency industry is valued at $48.5B with more than 90,600 businesses in operation and over 318,600 employees nationwide. Factors currently driving industry growth include an increase in domestic tourism and travel for overnight trips, vacations, and business purposes. More domestic travel typically results in more consumers using travel agencies to book their trips. The travel agency industry can be segmented by brick-and-mortar establishments or online businesses. The global market size for the online travel agency segment reached $432B last year and is expected to rise as more people use the internet to book their trips. The travel agency industry relies heavily on the use of technology. Industry operators must stay up-to-date on the latest travel technology in order to remain competitive in the market.

One of the most significant hurdles for travel agency operators is attracting customers in the age of do-it-yourself booking. Now that customers are able to book many of their travel accommodations themselves, travel agents must be able to demonstrate why booking with them is a better option. Some ways industry operators can add value are by providing personalized services, promotional discounts, and helpful information about accommodation options.

Customer Analysis

Demographic profile of target market.

My Itinerary Travel Agency will target individuals nationwide who are looking for personalized and convenient travel planning services. The company will target vacationers, tourists, and business travelers who are seeking the best deals on premium accommodations. No matter the customer, My Itinerary Travel Agency will deliver professional communication, service, and the best prices.

The precise demographics for Boca Raton, Florida are:

Customer Segmentation

My Itinerary Travel Agency will primarily target the following customer profiles:

• Individuals and families planning a vacation
• Business travelers
• Individuals and families in need of accommodations for events such as weddings, reunions, or conventions

Competitive Analysis

Direct and indirect competitors.

My Itinerary Travel Agency will face competition from other companies with similar business profiles. A description of each competitor company is below.

Fun Destinations Travel Agency

Fun Destinations Travel Agency is one of the largest and oldest travel agencies in Florida. The company was founded in 1958 in Boca Raton with one small office location. Now, the company has over 50 locations throughout multiple states. Fun Destinations specializes in booking accommodations for family vacationers. The company books accommodations near key family destinations such as theme parks, resorts, and tourist attractions. Fun Destinations is family owned and operated so the founders are familiar with the hassles associated with planning a family vacation. For this reason, Fun Destinations focuses on booking the best family-friendly accommodations so its clients can relax and enjoy the family fun.

Best Fit Vacations Travel Agency

Best Fit Vacations Travel Agency is a small travel agency catering to Boca Raton locals from its central office and nationwide clients via its online booking platform. The company was established in 1995 with the mission of providing vacation accommodations that will be “the best fit” for every client. Best Fit Vacations is owned and operated by industry professionals that have extensive experience working with vendors to negotiate the best deals for clients. The company strives to get the lowest prices for every booking and regularly finds additional savings and discounts other agencies might not know about.

Trustworthy Travel Agency

Trustworthy Travel Agency is a Boca Raton, Florida-based travel agency that provides superior service to its consumers. The company is able to provide a wide variety of travel accommodation bookings for customers in the area. Trustworthy Travel Agency has three locations throughout the state and operates an online booking platform for nationwide travelers. Customers can book online or over the phone at their convenience. The company uses an algorithm that finds the lowest prices on travel, lodging, and other accommodations across the country.

Competitive Advantage

My Itinerary Travel Agency will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

My Itinerary Travel Agency will offer the unique value proposition to its clientele:

• My Itinerary Travel Agency offers the best deals through its extensive vendor network.
• The company offers personalized customer service, a variety of communication modes, and 24/7 support.

Promotions Strategy

The promotions strategy for My Itinerary Travel Agency is as follows:

Social Media Marketing

The company’s chief marketing officer will create accounts on social media platforms such as LinkedIn, Twitter, Instagram, Facebook, TikTok, and YouTube. She will ensure My Itinerary Travel Agency maintains an active social media presence with regular updates and fun content to get customers excited about traveling.

Professional Associations and Networking

My Itinerary Travel Agency will become a member of professional associations such as the Travel Agency Association, American Travel Agents Society, and the Florida Travel Industry Association. The leadership team will focus their networking efforts on expanding the company’s vendor network.

Print Advertising

My Itinerary Travel Agency will invest in professionally designed print ads to display in programs or flyers at industry networking events. The company will also invest in professional ads to place in travel magazines and local publications.

Website/SEO Marketing

My Itinerary Travel Agency’s chief marketing officer will design the company website. The website will be well organized, informative, and list all the services that My Itinerary Travel Agency is able to provide. The website will also list testimonials from happy customers.

The chief marketing officer will also manage My Itinerary Travel Agency’s website presence with SEO marketing tactics so that when someone types in a search engine “best travel agency” or “travel agency near me”, My Itinerary Travel Agency will be listed at the top of the search results.

The pricing of My Itinerary Travel Agency will be on par with (and often lower than) competitors so customers feel they receive value when purchasing the company’s services.

Operations Plan

The following will be the operations plan for My Itinerary Travel Agency.

Operation Functions:

• Sandra Rodriguez will be the chief executive officer for the company. She will oversee the travel agents, vendor relationships, and customer relations. Sandra has spent the past year recruiting the following staff:
• Sara Anderson – chief marketing officer who will oversee all marketing strategies for the company and manage the website, social media, and outreach
• Tom Brown – accountant who will provide all accounting, tax payments, and monthly financial reporting for the company
• Christopher Jones – lead customer support manager who will directly oversee all customer support activities

Milestones:

My Itinerary Travel Agency will have the following milestones complete in the next six months.

12/1/2022 – Finalize contract to lease the office

12/15/2022 – Finalize personnel and staff employment contracts for the My Itinerary Travel Agency management team

1/1/2023 – Begin build-out/renovation of the office, and purchase office equipment and supplies

1/15/2023 – Begin networking at industry events and implement the marketing plan

2/15/2023 – Finalize contracts for initial vendors

3/15/2023 – My Itinerary Travel Agency officially opens for business

Financial Plan Business Plan FAQs

Key revenue & costs.

The revenue drivers for My Itinerary Travel Agency are the commissions earned as a percentage of bookings from vendors and fees charged to customers for consultations and services.

The cost drivers will be the overhead costs required in order to staff a travel agency firm. The expenses will be the payroll cost, utilities, greenhouse equipment and supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Average accommodations booked per month: 9,000
• Average commissions per month: $15,000
• Overhead costs per year: $640,000

Financial Projections

Income statement, balance sheet, cash flow statement, what is a travel agency business plan.

A travel agency business plan is a plan to start and/or grow your travel agency business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your travel agency business plan using our travel agency Business Plan Template here .

What are the Main Types of Travel Agencies?

There are a number of different kinds of travel agencies , some examples include: independent agency, host agency or franchise.

How Do You Get Funding for Your Travel Agent Business Plan?

Travel agencies are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.  This is true for a travel agent business plan and a tour and travel business plan.

What are the Steps To Start a Travel Agency Business?

Starting a travel agency business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Travel Agent Business Plan - The first step in starting a business is to create a detailed business plan for your travel agency  that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your travel agency business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your travel agency business is in compliance with local laws.

3. Register Your Travel Agency Business - Once you have chosen a legal structure, the next step is to register your travel agency business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your travel agency business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Travel Agency Equipment & Supplies - In order to start your travel agency business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your travel agency business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful travel agency business:

• How to Start a Travel Agency Business

Creating an Agritourism Business Plan

Written by Dan Moore, AIANTA’s Agritourism Consultant 

Previously, we highlighted key obstacles to overcome and pitfalls to avoid when building an agritourism program. In this article, we will go a bit deeper into the importance and practice of building out a business plan.

No matter how great the prospective market, available resources, or the people in your community, without a comprehensive and nimble business plan, the most effective and efficient path to creating a successful agritourism business can be hard to find. While most agritourism programs are diversifications of existing businesses, it is still necessary to create a separate plan for the agritourism venture. Building out a solid business plan upon inception will ensure that you start on the correct path and “cross bridges” early on while you still have the opportunity to turn back without too much loss. Potential hidden costs and other obstacles will also become more apparent when planning.

When writing your business plan, consider the following:

Always Start with the Story

Gather together everyone you plan to work with on building your business – your family, business partner(s), community. First, define who you are; what is your story? What is your core purpose, or mission? Who do you want to serve? Then determine what success looks like. What do you hope to accomplish by opening this business? Identify a clear understanding of your goals and how you expect to achieve them. Work to refine these down to one statement that you keep handy and refer to for both marketing and operations. This statement will help keep you on track, and serve as a guide to achieve your long-term goals & objectives.

Capture the Overview of Your Business and Business Needs

To create an overview of your business, first concisely describe your agritourism idea including the products and / or services you will be offering. Then, write a description of your operation with more specifics. What is the size and location of the operation(s)? What activities will take place on the land? What facilities will be used? Do you currently have enough acreage to carry out your vision, or will you need to acquire more land? Then match up your current and needed assets with your financial resources. Will you have the money needed to open your business right away or will you need to borrow money? You will also need to determine your time and labor needs. Building a new business takes a lot of work, and it likely will require learning new skills and multitasking. Finally, at this stage, it will be important to examine safety, legal and accessibility concerns. For example, are their dangerous areas to which you will need to restrict access? How do you plan to address sanitation needs (restrooms, hand-washing, etc.)? What are the local regulations in relation to the activities you plan to offer? Do you need special permits or licenses? Is what you want to offer legal? What insurance do you need to obtain? It is your responsibility to address these issues prior to opening up your property to visitors.

Goals and Objectives

Goals and objectives allow you to define your vision further. When considering this vision, think of goals as broad accomplishments you hope to achieve; and objectives as the measurable steps you need to take to achieve those goals.

Here’s a simple tribal agritourism example:

Goal: To develop an agritourism program that builds local interest in learning how to harvest traditional foods that will be incorporated in the menus of local restaurants.

Objective: By August have 10 youth sign up and participate in a foraging club that will gather traditional foods.

In the example above, the goal is a bigger picture outcome. It helps guide our program development. The objective on the other hand is measurable – 10 youth signed up by August harvesting traditional foods. The outcome of your objective should give you a clear idea of your successes. Keep in mind that your goals and objectives need to be attainable. Saying you will have your entire program up and running in six months is unlikely, while completing stage one in six months is doable. Setting goals and objectives will help you determine what those stages are.

Conduct a Market Analysis

You are not the first to start an agritourism business. It is important to learn about who else is out there, and what you can learn from their experience. What businesses are doing well and why? What trends in the industry are you responding to with your business and how will you differentiate? Researching other agritourism businesses in your area is important in getting to know your competition, and also to find potential partners. Note, your “competition” could actually be potential partners, as you both have a similar objective of attracting customers to your area. Competition is actually a good thing if you offer complimentary services. You can team up with other businesses to market to a larger customer base and create an attraction that inspires people to travel from further away and to stay longer.

Build out an Operation and Management Plan

After you determine what your business or program is, and you define what success looks like, it is now a good time to create a plan for how you will run, or operate, this business. In creating this plan, consider the following questions: What is the legal structure of the enterprise? Will you need additional insurance than what you currently have? Who do you plan to hire and for which positions will you hire them? What are the skills and responsibilities required for the personnel involved in the operation? How will you find and attract these people? It is important at this stage to consider how the business might scale. You may not need as many people to assist you when you first begin, but in the middle of a growth phase you will not want to go back and rewrite your operation plan.

Identify Your Marketing Strategy

Your marketing strategy is where you harness the story you outlined in step one, and determine how you are going to disseminate this story to prospective customers. The first step here is to determine who your desired customer will be. Will they be from nearby towns or cities, or will they be coming from out of state? Will they be traveling with families, or are you hoping to attract only adults? Once you know what kind of traveler you are seeking you can delve into determining this customer’s general needs and interests, and make sure what you are offering meets these needs and interests. Next, determine how you plan to reach this traveler. There are plenty of paths to take: online, print, travel agents (resellers), media. Not all channels are going to work for all demographics, and choosing incorrectly can be a costly mistake. One way to reduce this cost is to collaborate with other local businesses that offer a similar or complimentary experience. It can also be useful to be a part of marketing efforts carried out by DMO’s (Destination Marketing Organizations) or associations (Chambers of Commerce, trade groups). This strategy will provide the blueprint for a Marketing Plan, which you (and your marketing team) will create prior to getting your business off the ground.  Here’s a helpful resource for creating your agritourism marketing plan: https://www.uvm.edu/~snrvtdc/agritourism/agchecklists/AgritourismMarketing.pdf . The U.S. Small Business Administration (SBA) also offers a helpful guide and sample template for when you are ready to create your marketing plan ( https://www.sba.gov/business-guide/manage/marketing-sales-plan-payment#section-header-0 ).

Develop Your Financial Strategy

Your financial strategy is basic to making management decisions and obtaining financing. In this section, you will identify sources of existing debt and financing needs. You will also develop financial statements including a profit-loss statement, a balance sheet and a cash flow projection that includes sales projections. It is important to understand what your costs will be, and have a projection for where your break-even point is. To get up and running there will likely be some upfront costs. How do you plan to finance the operation? If you do not have the cash on hand are there sources that you could seek funding from – loans, grants, assets? For example, USDA offers value-add grants as well as loans. If your program has community development aspects (job training, youth employment, sustainability, cultural perpetuation) consider researching foundations with programs in these areas. You could also reach out to your current financial institution to see what kind of assistance they could provide.

This section especially highlights the diverse knowledge required and might seem more foreign to those without a business background. While extremely important, the learning curve is quite attainable, compared to the much more difficult task of coming up with a great idea to base your business on. There are plenty of resources available to get you up to speed on these terms and concepts.

First Nations has an Indian Agriculture Curriculum that might be helpful.  The first four Modules of the Participant Workbook provide a useful guide ( http://www.firstnations.org/knowledge-center/foods-health/biz-of-indian-ag ).

Create an Executive Summary

At the completion of all the components of your business plan, create a one page summary of your venture that includes the business description; mission statement; the market and it’s potential; an overview of your management team; and your financial analysis. This summary will be useful when seeking investors / funders, partners, employees, etc., who may be less likely to read your entire report.

A successful agritourism program has great potential to positively impact your community while also providing you with financial benefits. Few to none of these outcomes will be achieved if there is not a solid business plan to back up the program. Answering these questions early will save a lot of time and energy by avoiding foreseeable issues, and offering the time to develop a successful and valuable product.

This project was funded by the Food and Farm Communications Fund

Bureau of Indian Affairs

Juan Bautista de Anza National Historic Trail

Native American Agriculture Fund

Lewis & Clark National Historic Trail

Bureau of Land Management

National Endowment of the Arts

National Park Service

United States Forest Service

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Tour Operator Business Plan

Are you a travel enthusiast making itineraries for your friends & families? Well, if yes, then you are going to be an excellent tour operator. But for a successful business out of a hobby, a proper plan is needed.

Need help writing a business plan for your tour operator business? You’re at the right place. Our tour operator business plan template will help you get started.

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write A Tour Operator Business Plan?

Writing a tour operator business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business:

Start your executive summary by briefly introducing your business to your readers.

Market Opportunity:

Tour operator services:.

Highlight the tour operator services you offer your clients. The USPs and differentiators you offer are always a plus.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

Describe your business in this section by providing all the basic information:

Describe what kind of tour operator company you run and the name of it. You may specialize in one of the following tour operator businesses:

• Inbound operators
• Outbound operators
• Domestic operators
• Adventure tour operators
• Group tour operators
• Luxury tour operators
• Online travel agencies
• Describe the legal structure of your tour operator company, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.

Mission Statement:

Business history:.

If you’re an established tour operator service provider, briefly describe your business history, like—when it was founded, how it evolved over time, etc.

Future Goals

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.

Market size and growth potential:

Describe your market size and growth potential and whether you will target a niche or a much broader market.

Competitive Analysis:

Market trends:.

Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.

Regulatory Environment:

Here are a few tips for writing the market analysis section of your tour guide business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Describe your services:

Mention the tour operator services your business will offer. This list may include services like,

• Itinerary planning
• Accommodation booking
• Guided tours
• Activities & excursions
• Travel documentation & visa assistance
• Travel Insurance
• Destination management services

Quality assurance & safety measures:

This section should explain how you maintain quality standards.

Additional Services:

In short, this section of your tour operator plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP):

Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.

Pricing Strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your tour company business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your tour operator business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Operational process:, equipment & software:.

Include the list of equipment and software required for tour operators, such as computers & laptops, printers & scanners, communication devices, safety equipment, booking & reservation system, tour management software, etc.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your tour operator business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founders/CEO:

Key managers:.

Introduce your management and key members of your team, and explain their roles and responsibilities.

Organizational structure:

Compensation plan:, advisors/consultants:.

Mentioning advisors or consultants in your business plans adds credibility to your business idea.

This section should describe the key personnel for your tour operator services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.

Financing Needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your tour operator business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample tour operator business plan will provide an idea for writing a successful tour operator plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our tour operator business plan pdf .

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Frequently asked questions, why do you need a tour operator business plan.

A business plan is an essential tool for anyone looking to start or run a successful tour operator business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your tour operator company.

How to get funding for your tour operator business?

There are several ways to get funding for your tour operator business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your tour operator business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your tour operator business plan and outline your vision as you have in your mind.

What is the easiest way to write your tour operator business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any tour operator business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

How do I write a good market analysis in a tour operator business plan?

Market analysis is one of the key components of your business plan that requires deep research and a thorough understanding of your industry. We can categorize the process of writing a good market analysis section into the following steps:

• Stating the objective of your market analysis—e.g., investor funding.
• Industry study—market size, growth potential, market trends, etc.
• Identifying target market—based on user behavior and demographics.
• Analyzing direct and indirect competitors.
• Calculating market share—understanding TAM, SAM, and SOM.
• Knowing regulations and restrictions
• Organizing data and writing the first draft.

Writing a marketing analysis section can be overwhelming, but using ChatGPT for market research can make things easier.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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21 Tourism and Travel Business Ideas

Back to Business Ideas Categories

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on July 21, 2022 Updated on May 3, 2024

The tourism industry is massive and diverse, offering many opportunities for sharp entrepreneurs. You could start a travel agency, a campground, a hotel, or a concierge service. Explore many more excellent tourism and travel related business ideas in our list below.

1. Travel Agency

If you love to travel and are always planning your next trip, starting a travel agency might be the perfect career choice. It’s a great way to share your love and knowledge of travel, and it can be very lucrative.

If you have the resources, starting a travel agency business can be a breeze. But first, you need to identify your target market. Will you focus on domestic or international travel? A lot of Americans go on short trips for vacation or business purposes, providing an opportunity for travel agencies to earn money. Once you find your niche and draw up a business plan, you should work on establishing your brand and promoting it to find clients.

2. Nightclub

Do you enjoy late nights on the town? If so, starting a club might be right up your alley. Before you open your club, it’s important to know that the industry is heavily regulated, especially when it comes to alcohol consumption. You’ll need to meet both state and local regulations and licensing requirements so it’s best to inquire about the details from your local authorities first.

Next, it’s a good idea to research the market and find out what other clubs in your area are offering. You’ll have to innovate and come up with a unique selling proposition and a creative marketing plan for your club to attract customers. With these in place, your club can be very profitable.

3. Travel Photography

Are you an amateur photographer who loves snapping great images? Photography in the US is an $11 billion industry expected to see steady growth in the coming years, so now would be a great time to stretch your entrepreneurial wings and give it a shot. You could focus on travel photography, if that’s your passion, and give the world beautiful photos while also seeing the world. You can capture landscapes, people, cultures, customs, and history.

Assuming you already have a professional-level camera, you’ll just need some great editing software and to build a website showing off your portfolio and listing your prices and services. Instagram and Pinterest are perfect social media networks for showing your travel photography.

If you’ve stayed in an Airbnb, you probably know how sweet it is to have a home away from home! This is why the homestay segment of the hotel and lodgings market has seen explosive growth in recent years, with Airbnb leading the way. Renting out your home as an Airbnb is an easy and flexible way to earn income, whether you’re looking for a little extra money or to build a serious business. 

The first step is to make sure your home or apartment can be rented out for short-term stays. In many areas today, there are laws either banning Airbnb rentals or limiting them to a certain share of local units. If your home clears that hurdle and is in an area with some tourist appeal, you’re already halfway there. If your apartment fails to meet one of these requirements, you might want to look into purchasing a home or apartment in an appealing destination, which you could then develop into a successful Airbnb. 

Whichever approach you choose, the most important step is delivering fantastic service to your guests. If you can achieve Superhost status, you’ll be well on your way to Airbnb success.

5. Translation Business

Demand for translation services is expected to grow as more companies seek to capture or increase their share of the global market. Translation businesses help translate documents, localize travel and city guide websites, and interpret speech, including sign language. If you’re thinking of starting a translation business, you’re not alone. But if you have the skills and the right talents and tools, you could edge out the competition. 

In this internet age, finding translators who can work remotely across the globe has become easier. Promoting diversity among your staff could also be good for your business because you’ll be able to offer translation services for more languages. Do the paperwork to register your business, keep yourself updated with the latest technologies, promote your services, and you should be able to gain traction as soon as you start operating.

6. Bed and Breakfast

Many Americans still prefer to stay in a traditional B&B for the unique hospitality, homemade food, and fascinating local insights. When starting a B&B, it’s important to be aware of the latest industry trends. For example, many guests prefer a facility that offers live entertainment or is located close to tourist attractions. It’s also to your advantage to research the market and see what features and services are being offered by the competition. Be innovative in coming up with ways to differentiate your business. Running a bed and breakfast is not easy, but it can be very rewarding if you play your cards right. 

7. Glamping

A decade ago nobody had heard the word glamping, which is short for “glamorous camping”. Today it’s a nearly $3.1 billion global industry and among the fastest-growing segments of the travel and hospitality market, expected to more than double by 2030. If you have a bit of land in an appealing location, or have the funds to purchase such a plot, you could start your own glamping business and make a good living offering luxury experiences to discerning travelers.

There will be some serious work involved. In addition to acquiring the property, you’ll need to outfit it with all the bells and whistles — from tents and teepees to high-end beds, furniture, lighting and air-conditioning and heating units. If your location is on the water, you could boost your revenue by also offering sailboats, canoes, kayaks, and more. But before you get started, this is a new and fast-evolving industry, so it’s best to take the time to research the market and learn the latest trends before diving in.

8. Jet Ski Rental

Do you like having fun out on the water? Well, so does everybody else! That’s why starting a jet ski business is almost always a great idea. The global personal watercraft market is worth $1.6 trillion and expected to expand an impressive 50% by 2027. Right now is a great time to start a jet ski business, bring good times to your community and ride the market expansion to great success. 

Getting there will require a significant investment. You’ll need to spend about $25,000 to get your first few jet skis, plus a rental facility on the water and permits and licensing fees. Of course, you’ll also need to live near an appealing body of water, preferably one that’s enjoyable for more than a few months of the year. Finally, you will want to get good insurance, because jet skis are as dangerous as they are fun.

Once that’s all settled, just start advertising on local outlets and events, posting on relevant social media groups and online vacation platforms. You’ll have your first few customers in no time, and soon be cruising toward success.

9. Campground

Do you love the outdoors? If so, setting up a campground could be the perfect way to start your entrepreneurial journey. The recent study found that an estimated 84.8 million Americans went camping in 2023, and 5.5 million of those were first-time campers.

Your biggest challenge in starting a campground is likely to be finding a suitable location. The most visited campgrounds in the US are in state parks, near bodies of water, surrounded by wilderness, or in the mountains. Once you find an ideal campsite, you’ll need to comply with licensing, zoning, and other legal requirements. Before you launch your business, it’s wise to research the market and find out what other campgrounds are offering. With careful planning and a creative marketing strategy, your campground can give competing sites a run for their money.

10. Pet Sitting

You’d probably never guess that pet sitting is a $2.4 billion industry , but it is indeed. People love their pets, and will spend whatever it takes to ensure they’re taken care of when they are away. The pet sitting market is projected to see impressive growth through 2030, so if you’re an animal lover, now is the perfect time to start your own pet sitting business and ride that wave to serious profits. 

The first step is to decide which type of pets you’ll care for. Do you have more experience with dogs or cats? Are you OK with snakes? Pigs? Once you’ve got that nailed down, you’ll just need to buy some pet toys and supplies and offer your services on a gigs site like TaskRabbit. It’s a good idea to reach out to friends, family and work-related contacts and acquaintances. If you’re able to generate an initial client or two from your own personal network, and provide them with great service, you’ll have a strong reference to promote your services and start building a successful business.

11. Spa Salon

If you’re a massage therapist or esthetician, you could open a beauty salon, nail spa, luxury spa, massage studio, or even a mobile spa, and make people feel better while making a good living.  

You will likely need to get licensed, which can take some doing, and deliver excellent services to compete in an increasingly competitive and saturated market. Another crucial aspect will be location — your spa should be somewhere with steady traffic. Or you could go the mobile spa route and make house calls, bringing your massage and therapeutic services to your clients. This is more convenient for them, which means you can charge a higher rate, despite having lower overhead.

There are many elements to consider for your spa business, but what is not in doubt are your chances of success if you’re determined and can deliver healing services.

12. Scooter Rental

With gas prices going up, more and more Americans are turning to cheaper, more eco-friendly options for their commute and for seeing the city. Scooters cost less than cars and run on electricity. Over the past decade, Americans took a third of a billion trips on shared bikes and scooters. That’s a huge number, and it’s expected to increase sharply in the next few years. Considering this, a scooter rental business is a smart choice.

But first, it’s important to understand that scooters are used primarily as a transport option for short distances. Setting up this kind of business requires a huge upfront investment because you might have to purchase some scooters, unless you can lease them. You’ve need to make sure you have all the necessary permits and insurance in place before opening.

Once you have everything you need, it’s a good idea to work on a marketing plan. You can use social media, print ads, and word-of-mouth to get the word out about your new venture.

13. Party Bus

Ready to party? As the pandemic recedes, everybody’s getting back out there to have a good time. For a lot of people that means renting out a party bus and dancing and drinking the night away while cruising down the streets.

Starting your own party bus business will require considerable investment. The major cost will be, of course, the bus itself. Hopefully you’ll be able to find a reliable one at a reasonable price and then deck it out with all the trimmings, from a bar and disco ball to a DJ booth and more. Once you’ve done some marketing and gotten the word out you’ll be able to charge as much as $700 per night, so it shouldn’t take too long before you see a major return on your investment. 

Just be sure to get all your licenses, permits and insurance — the last thing you want is for the party to get parked on the curb.

14. Car Rental

With some hard work and determination, you could start your own car rental business and provide travelers the transport they need while grabbing your share of a growing $30 billion US market .  

Keep in mind that this is a competitive industry, which means you’ll need to find ways to stand out, such as with deep discounts or a unique selection of cars. Speaking of which, you’ll also need to lay out a sizable investment to get your initial fleet of four to five cars. Finally, it’s crucial that you meet all the licensing and insurance requirements or your business could face severe fines, or worse.

But if you’re able to clear these hurdles, there’s a good chance your car rental business will soon be cruising down easy street.

15. Boat Rental

Who doesn’t love a day out on the water? There are so many things to do. from skiing and tubing to cruising, socializing, swimming and just taking in the sun. That’s why boat rentals are a $5.3 billion US industry expected to see smooth sailing and steady growth in the years ahead. If you like spending time outdoors, you could start your own boat rental business and help people enjoy their time off while making a good living. 

There are several possible constraints. For one, you should live near a sizable body of water, and find an available access point or marina to base your operations. Second, you’ll likely need to accept the seasonal nature of this line of work, which in most areas of the US will only bring in revenue for 6-7 months of the year. Finally, getting started will require a significant investment, as appealing, rentable boats do not come cheap. 

But if you’re OK with all this, and able to acquire the necessary permits and insurance, once you start putting boaters on the water you’ll be cruising straight toward success.

16. Bike Rental

As travel regains steam and more workers return to the office, demand for bike rental for last-mile connections is sure to increase. If you’re thinking of starting your own business, a bike-share outfit or bike rental shop could be a great option. The US bike rental industry is projected to grow in the next five years amid a bike-share boom, driven in part by environmental concerns.

There are a few things you need to consider before starting a bike rental business. Is there a market for bike rental in your area? What kind of bikes should you offer? How many bikes should you start with? You will find the answers to these questions as you research the market. It is also important to comply with all the legal and regulatory requirements and to come up with a good marketing plan. One option is to place bike docks near subway stations and major bus stops.

17. RV Rental

RVing , or traveling in a recreational vehicle, is a popular way of exploring the US with family and friends. It’s showing no signs of slowing as more than 70 million Americans are expected to go on road trips in an RV they rent, own, or borrow, according to the RV Industry Association. You could start an RV rental business and tap into this exciting travel market.

You can either invest in a fleet of RVs, which would require a hefty investment, or you can just list your RV on an online marketplace like Outdoorsy. Before setting your rates, it’s a good idea to scope out the market and find out what your competitors are charging. You’ll have to factor in insurance and other costs in order to make a profit.

Finally, it’s important to keep your RVs well-maintained to attract customers, most of whom prefer to rent out new units. With all this in place, your RV rental business will making good money in no time.

18. Kayak Rental

As more people explore the outdoors in a post-pandemic world, a kayak business makes sense. It’s an eco-friendly way to help travelers enjoy their time off while getting some exercise and enjoying the great outdoors. The global kayak accessories market size was $164.2 million in 2020 and will touch $214 million by 2027. So, why not start a kayak rental business now?

Aside from offering kayaks for rent, you could also also offer apparel and helmets, storage bags, seats, life jackets, and safety gear. Selecting the location of your shop is important. It will have to be near the coast, a river or a lake, and with steady foot traffic. You’ll need a substantial investment to set up your shop. Finally, it’s a good idea to promote your business and let people know about your offerings.

Considering all the ride-sharing apps out there, you might be surprised to learn that old-school taxis are not only surviving, but doing quite well. The US taxi and limo market is worth more than $41.7 billion and expected to see steady growth in the coming years. If you enjoy driving and meeting new people, starting a taxi business might be the right move for you. 

Getting started will require some real effort and investment. You’ll need to buy a reliable car, if you don’t already have one, plus reliable insurance and all the necessary permits. In some cities the car hire license can be a major expense, for instance a New York City taxi medallion costs $80,000. In other places, like $300 in Cleveland, not so much. Once you’ve all set up, it’s a good idea to build a website so people can find you, and you might want to offer an app as well, as most car services nowadays offer on-demand ordering. 

Finally, get creative with your marketing to stand out in a competitive market, provide excellent service and steady driving to your first few clients, and the good reviews and revenues should start pouring in.

20. RV Park

The wanderlust spirit and a rise in road-tripping have amplified the allure of RV travel. Capitalizing on this trend, starting an RV park presents a golden opportunity in the travel business sector. Such parks cater to a growing demographic of explorers seeking the comfort of their RVs while embracing the freedom of the open road. With the right amenities and a strategic location, an RV park can be a haven for both short-term travelers and long-term nomads.

Location is paramount, ideally near popular tourist spots or natural attractions. Additionally, ensuring modern facilities, security, and possibly offering unique experiences or events can differentiate your park from competitors. As travel patterns evolve, an RV park can offer travelers a blend of adventure and convenience, making it a profitable and sustainable business venture.

21. Tour Operator

Tour operator business thrives on curating unique experiences, offering tailored packages, and ensuring travelers get the best out of their journeys. Unlike general travel agencies, tour operators control and manage the specifics of the trip, right from itinerary planning to the on-ground execution. This means creating partnerships with local businesses, ensuring safety standards, and offering a seamless travel experience to clients.

In today’s digital age, a tour operator’s success doesn’t just hinge on local networking, but also on a strong online presence. Reviews, testimonials, and digital marketing strategies play a pivotal role in attracting potential customers. Whether one chooses to cater to adventure seekers, history enthusiasts, or luxury travelers, the key is to differentiate, maintain high service standards, and keep evolving with the dynamic travel industry.

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• Travel Agency
• Travel Photography
• Translation Business
• Bed and Breakfast
• Jet Ski Rental
• Pet Sitting
• Scooter Rental
• Boat Rental
• Bike Rental
• Kayak Rental
• Tour Operator

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What is business tourism and why is it so big?

Disclaimer: Some posts on Tourism Teacher may contain affiliate links. If you appreciate this content, you can show your support by making a purchase through these links or by buying me a coffee . Thank you for your support!

In 2017, the world travel and tourism industry contributed more than $10 trillion dollars to the global economy. Of this amount, business tourism contributed a significant proportion, with a total of $1.23 trillion dollars.

Modern society transportation and infrastructure systems continue to revolutionise and therefore business tourism has the means to provide greater economic power than it has previously.

In this post, I will focus on the growing tourism industry of ‘business tourism’. I will explain what business tourism is, why business tourism is part of the tourism industry and provide a few examples of where business tourism takes place.

What is business tourism?

Definitions of business tourism, why is business tourism important, international exhibitors, corporate hospitality events, conferences, leisure time activities, benefits of business tourism, top business tourism destinations, business tourism in hong kong, business tourism in london, business tourism in new york, business tourism in toronto, business tourism in san francisco, business tourism: a conclusion, further reading.

Business tourism, or business travel, is essentially a form of travel which involves undertaking business activities that are based away from home.

The  United Nations World Tourism Organization  (UNWTO) defines tourists as people ‘traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes’, thus making business an important and integral sector of the tourism economy.

Business tourism activities includes attending meetings, congresses, exhibitions, incentive travel and corporate hospitality.

Academically, there isn’t a huge amount of literature on the characterisation of ‘business tourism’ or ‘business travel’. However, to quote from Davidson (1994) ‘Business tourism is concerned with people travelling for purposes which are related to their work.’

Business tourism represents one of the oldest forms of tourism, man having travelled for the purpose of travel since very early times” (cited in Bathia, 2006, p.272). To elaborate, business tourism is a means of travel that takes place for the primarily importance of a work-related activity.

Often the term ‘business tourism’ is described as ‘business traveller/travellers’.

There is a strong and correlative relation amongst a country’s economy and business tourism.

Business travellers are less cost sensitive on their expenditure as they themselves generally devote only a fraction of the cost. Research has shown that business travellers spend up to four times more during their trip than any other types of tourists . In fact, early research by Davidson and Cope , discovered that the ratio of daily expenditure by business travellers to that of leisure is generally situated somewhat between 2:1 and 3:1.

Therefore, business tourism provides significant economic contributions to the local and global economy. Business tourism also promotes the development for advanced infrastructure and transportation systems which also benefits other forms of tourism as well as the local population .

Business tourism also supports the hospitality industry, i.e. hotel bookings and restaurant bookings. This form of tourism also supports leisure tourism as business travellers tend to combine both activities together. This is referred as ‘bleisure tourism’, the combination of ‘business’ and ‘leisure’.

Business tourism activities

There are many forms of business tourism activities. Here I have demonstrated four key examples.

Business travellers may travel for the purpose of attending an exhibition. Exhibitions offer opportunities for businesses to connect with the international industry community. The exhibition industry entices two groups of people: those with something to sell and those who attend with a view to making a purchase of getting information.

Exhibitions come in all shapes and sizes depending on a person’s area of interest or work. As I have an interest in tourism I have attended a number of relevant travel exhibitions in recent years including ITB in Berlin and The World Travel Market in the UK.

Throughout many business excursions, the business traveller will have some form of meeting to attend during the course of their trip. Meetings may be appointments with clients; a board meeting at the present company or interstate of international branches; or an orientation meeting with staff at a new branch. Meetings can take place face-to-face or electronically using means such as Skype or FaceTime.

Corporate hospitality is a form of business travel that takes place when a corporation invites their guests to attend an event or an organised activity at no extra charge.

Corporate hospitality is a valuable tool used by corporations to foster relations, both internal and external to the company or to brand in influential circles. The extent to which corporate hospitality can yield tangible and intangible benefits is covered really well in the bestselling business book from award-winning restauranteur Danny Meyer, of Union Square Cafe, Gramercy Tavern, and Shake Shack entitled Setting the Table: The Transforming Power of Hospitality in Business .

A conference is a formal meeting of people with a shared interest. Conferences may last a day or they may last several days.

Conferences are common across a number of industries. Having worked in academia for a number of years, I have attended and presented at many conferences such as the ICOT conference in Thailand in 2017 and the International Conference on Sustainable Tourism in Nepal in 2018. I even won the three minute thesis competition at a PhD conference that I attended at the University of Staffordshire!

There are also many conferences and get togethers for travel bloggers that I am interested, such as TBEX , Traverse and Travel Massive .

Often in the business tourism literature you will come across the term MICE. MICE is a reference for Meetings, Incentives, Conferences and Events. The term MICE has been recognised as ‘The Meeting Industry’ according to the United Nations World Tourism Organisation .

The MICE industry contributes significantly to the wider business tourism sector. It is becoming increasingly recognised as a prominent part of the industry and is beginning to receive growing attention amongst the academic community. You can read a detailed article about MICE tourism here.

Along with the examples demonstrated above, business travellers also participate in leisure activities outside of their business commitments. These activities could range from dining out, sightseeing and other recreational activities. When I attended a conference in Nepal in 2017, for example, I took my mother in law and daughter along for the conference gala dinner where we took part in traditional Nepalese evening celebrations!

There are many benefits of business tourism. Notably, it brings economic value to the wider tourism industry as well as the local economy, for example through hotel bookings or sales of business travel backpacks . What many people forget to mention, however, are the benefits that business tourism can also have for the tourist!

I have travelled many times for business, whether this as part of my former Cabin Crew career, for an academic conference or to undertake consultancy work. Travelling frequently for work can yield many benefits for the individual, such as;

• Collecting frequent flier miles and redeeming these for personal use
• Becoming a member of hotel loyalty programmes and receiving associated benefits during both work and personal trips
• Saving money on things such as food and drink when attending corporate hospitality events
• Enhanced networking opportunities that may otherwise be inaccessible
• Taking advantage of leisure opportunities that may be otherwise inaccessible
• Enjoying the use of facilities, such as gyms or swimming pools, that may not otherwise be available to you

Business tourism destinations

There are a variety of business tourism destinations all across the world. However, this type of tourism is predominantly situated in global north countries. This is mainly because global north countries are developed countries and have the means to provide well equipped resources and infrastructure to makes business tourism easily accessible and thus desirable choices among business travellers.

According to Egencia , the corporate travel group collected data from flight booking and reservations during the years 2014 and 2018. Their collection of data led them to discover the top 20 destinations for global business tourism.

Following the list above, I have listed a set of examples of business tourism that are listed within the top ten destinations for global business tourism/travel.

Hong Kong ranks 8 th in the world for global business tourism and has been deemed one of Asia’s top choice for business travel. According to CTM , Central and Tsim Sha Tsui are the most popular commercial areas for business travel, with several hotels and business headquarters.

Hong Kong is the perfect destination for MICE (meetings, incentives, conferences and events) and in 2014, this form of tourism accounted for 1.82 million visitors.

There are around 283 hotels in Hong Kong.

There are a variety of things to do in Hong Kong during a business trip of the traveller is wanting to blend business and leisure together. A list of things to do are:

• Victoria Peak
• Tian Tan Buddha
• Victoria Harbour The Peak Tram

London ranks 2 nd in the world for global business tourism. London is the financial capital of the world and with this status comes several high-profile companies and is thought to be one of the best places to network and seek new business opportunities. This is why so many business tourists visit London for conferences, meetings and exhibitions.

London has around 1500 hotels.

There are a variety of things to do in London during a business trip of the traveller is wanting to blend business and leisure together. A list of things to do are:

• Buckingham Palace
• Coco Cola London Eye
• The British Museum
• Palace of Westminster

In 2019, New York was named the world’s top destination for business tourism for the fourth consecutive year. At no surprise when business travel flight bookings increased by more than 120% between 2014 and 2018.

New York is also a popular destination for business tourism as it offers a great deal of leisure activities and promotes the idea of blending business with leisure travel.

There are a variety of things to do in New York during a business trip of the traveller is wanting to blend business and leisure together. A list of things to do are:

• Statue of Liberty National Monument
• Central Park
• Empire State Building
• The Metropolitan Museum of Art

Toronto has been ranked the 5 th destination for global business tourism, outranking major commercial centres in the U.S.

Toronto (pronounced as “Traw-no” by the locals), is the financial capital of Canada. And according to Business Events, Toronto is the top Canadian domestic travel destination and the most popular choice for U.S sponsored association meetings outside the U.S.

In Toronto there are over 170 hotels which collectively has around 36,000 hotel rooms.

There are a variety of things to do in Toronto during a business trip of the traveller is wanting to blend business and leisure together. A list of things to do are:

• Royal Ontario Museum Art Gallery of Ontario

San Francisco has been ranked 7 th in the world for global business tourism.  According to The San Francisco Travel Association , San Francisco welcomed 18.9 million leisure visitors and 5.8 million business travellers in 2015.

According to Joe D’Alessandro, president and CEO of San Francisco Travel, San Francisco is “experiencing sustained growth in all market segments – domestic, international, leisure and business – as a result of our highly professional and sophisticated community of hotels, restaurants, cultural organizations and SFO, one of the finest airports in the world.” 

There are a variety of things to do in San Francisco during a business trip of the traveller is wanting to blend business and leisure together. A list of things to do are:

• Fisherman’s Wharf
• Golden Gate Bridge
• Golden Gate Park

Where business exists, the demand for business travel follows. Business tourism is predominantly located where good transportation systems are allocated, i.e. airports, taxis, railways. The choices of hotels and restaurants also attracts business travel.

Do you travel for business? What things do you look out for on your business trip? Are you a lover of combining business and leisure activities? Leave a comment below.

Like this post? For more on different types of tourism, I’d suggest reading my tourism glossary !

• Setting the Table: The Transforming Power of Hospitality in Business – The bestselling business book from award-winning restauranteur Danny Meyer, of Union Square Cafe, Gramercy Tavern, and Shake Shack
• Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events – An academic text focussing on MICE in the events industry
• The Business of Tourism – A introductory text to the tourism industry

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BREAKING NEWS

11-year-old shot, killed woman at Ocoee home, police say

Workers at 2 mercedes plants in alabama are voting against joining a union early in the vote count.

Tom Krisher And Kim Chandler

Associated Press

FILE - United Auto Workers union supporters attend a rally, Saturday, May 4, 2024, in Birmingham, Ala. The United Auto Workers union faces the latest test of its ambitious plan to unionize auto plants in the historically nonunion South when a vote ends Friday, May 17, at two Mercedes-Benz factories near Tuscaloosa, Ala. (AP Photo/Kim Chandler, File)

DETROIT – Workers at two Mercedes-Benz plants near Tuscaloosa, Alabama, were voting against joining the United Auto Workers union Friday, in a test of the UAW's ambitious plan to unionize auto plants in the historically nonunion South.

Unofficial totals posted on a union website Friday afternoon showed that 1,096 workers, or 55% of the total votes counted, were against the union. The UAW reported 899 votes in favor.

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It was not yet clear how many of the 5,200 eligible workers had cast a vote in the five-day election run by the National Labor Relations Board.

The voting at the two Mercedes factories — one an assembly plant, the other a battery-making facility — comes a month after the UAW scored a breakthrough victory at Volkswagen's assembly factory in Chattanooga, Tennessee. In that election, VW workers voted overwhelmingly to join the UAW, drawn by the prospect of substantially higher wages and other benefits.

The UAW had little success before then recruiting at nonunion auto plants in the South, where workers have been much less drawn to organized labor than in the traditional union strongholds of Michigan and other industrial Midwest states.

A victory at the Mercedes plants would represent a huge plum for the union, which has long struggled to overcome the enticements that Southern states have bestowed on foreign automakers, including tax breaks, lower labor costs and a nonunion workforce.

Some Southern governors have warned that voting for union membership could, over time, cost workers their jobs because of the higher costs that the auto companies would have to bear.

Yet the UAW is operating from a stronger position than in the past. Besides its victory in Chattanooga, it achieved generous new contracts last fall after striking against Detroit Big 3 automakers: General Motors, Stellantis and Ford. Workers there gained 33% pay raises in contracts that will expire in 2028.

Top-scale production workers at GM, who now earn about $36 an hour, will make nearly $43 an hour by the end of their contract, plus annual profit-sharing checks. Mercedes has increased top production worker pay to $34 an hour, a move that some workers say was intended to fend off the UAW.

Shortly after workers ratified the Detroit contract, UAW President Shawn Fain announced a drive to organize about 150,000 workers at more than a dozen nonunion plants, mostly run by foreign-based automakers with plants in Southern states. In addition, Tesla's U.S. factories, which are nonunion, are in the UAW's sights.

The union may have a tougher time in Alabama than it did in Tennessee, where the UAW had narrowly lost two previous votes and was familiar with workers at the factory. The UAW has accused Mercedes of using management and anti-union consultants to try to intimidate workers.

In a statement Thursday, Mercedes denied interfering with or retaliating against workers who are pursuing union representation. The company has said it looks forward to all workers having a chance to cast a secret ballot “as well as having access to the information necessary to make an informed choice” on unionization.

If the union wins, it will be a huge momentum booster for the UAW as it seeks to organize more factories, said Marick Masters, a professor emeritus at Wayne State University's business school who has long studied the union.

“The other companies should be on notice," Masters said, “that the UAW will soon be knocking at their door more loudly than they have even in the recent past.”

If the Mercedes workers reject the union, Masters expects the UAW leadership to explore legal options. This could include arguing to the National Labor Relations Board that Mercedes' actions made it impossible for union representation to receive a fair election.

Though a loss would be a setback for the UAW, Masters suggested it would not deal a fatal blow to its membership drive. The union would have to analyze why it couldn't garner more than 50% of the vote, given its statement that a “supermajority” of workers signed cards authorizing an election, Masters said. The UAW wouldn't say what percentage or how many workers signed up.

It took the union three plantwide votes at Volkswagen before it won.

A UAW loss, Masters said, could lead workers at other nonunion plants to wonder why Mercedes employees voted against the union. But he said he doesn't think an election loss would slow down the union.

“I would expect them to intensify their efforts, to try to be more thoughtful and see what went wrong,” he said.

If the UAW eventually manages to organize nonunion plants at Hyundai, Kia, Nissan, Toyota and Honda with contracts similar to those it won in Detroit, more automakers would have to bear the same labor costs. That potentially could lead the automakers to raise vehicle prices.

Some workers at Mercedes say the company treated them poorly until the UAW's organizing drive began, then offered pay raises, eliminated a lower tier of pay for new hires and even replaced the plant CEO.

Other Mercedes workers have said they prefer to see how the company treats them without the bureaucracy of a union.

At the UAW field office about 5 miles (8 kilometers) from the assembly plant, several workers, who had the day off, gathered Friday afternoon to wait for the decision.

“We are absolutely going to win this thing today,” worker Rick Webster said. “Corporations have been trying to bust up the unions in this country since the 1800s and this has not been to benefit workers."

Krisher reported from Detroit.

Copyright 2024 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.

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Revenues are+15.4% compared to first quarter 202; Adjusted EBITDA at 34.3 million, Adjusted EBITDA margin at 38.6%, +6,5 pts compared to March 31, 2023.

RIMINI – The Board of Directors of Italian Exhibition Group S.p.A. a leading company in Italy in the organization of International trade fair events and a listed company at Euronext Milan of Borsa Italiana S.p.A., approved its Quarterly Financial Report as at 31 March 2024.

IEG Group CEO Corrado Arturo Peraboni commented: “The results of the first quarter of 2024 are extremely positive in terms of both revenue and, above all, profitability. The performance exceeded expectations in a key quarter for the IEG Group, during which main events in the portfolio, including ‘SIGEP’, ‘VicenzaOro January’, and ‘KEY’, boosted volumes in related service sectors as well. Additionally, the first edition of ‘A&T Torino’ held under IEG’s management contributed to the success. The results achieved so far confirm the IEG Group’s ability to pursue the goals set for the current year in the 2023-2028 Strategic Plan and have reinforced the awareness that achieving the ambitious targets we have set for the coming years requires a more complex managerial structure. The Group has introduced the role of a Chief Business Officer to oversee the growth of our products and a Chief Corporate Officer to support all corporate activities. Both job figures will report to the CEO.”

Group Revenues in the first quarter 2024 were 88.9 million euros, increasing by 11.9 million euros compared to 77.0 million recorded in the same period of the previous year. The Group grew as a result of the organic component generated by the higher volumes achieved through the development of the organized events business line, which has positively influenced the captive activity of the related services business line, while the results recorded in the two periods from the congresses business line are substantially the same.

Adjusted EBITDA amounted to 34.3 million euros, an improvement of 9.6 million euros compared to 31 March 2023, when the Gross Operating Margin was 24.7 million euros. This confirms the Group’s ability to generate value for the communities of the respective industrial sectors. EBITDA margin stands at 38.6%, an improvement of 6.5 percentage points compared to 31 March 2023, attributable to higher volumes, particularly from the organized events business line, and a smaller increase in operating costs. Adjusted EBIT amounts to 30.0 million euros, an increase of 9.6 million Euros compared to the first quarter 2023, achieving the highest operating profitability reached by the Group, with an incidence equal to 33.8% of revenues, compared to 26.6% as of 31 March 2023.

Group’s net profit equal to 23.3 million euros, an increase of 9.4 million euros compared to the same period of last year, when it amounted to 13.9 million euros.

With reference to the Group’s sole operating segment namely “Hosting of trade fairs, events and related services” , revenues breakdown by line of business as of 31 March 2024 is shown below:

Revenues from Organized Events, which represents 73% of the Group’s revenues as of 31 March 2024, were 64.8 million euros with an increase of 12.0 million euros compared to the same period last year. The incremental change in turnover has mainly been driven by the “Organic” component, which was equal to 10.9 million euros (20.7%), while the combine effect from the changes in the scope of consolidation with the first edition of ‘A&T Torino’ and the ‘Calendar’ effect due to the absence of the biennial show Koinè and the postponement of ‘JGTD’ to the fourth quarter.Hosted Events recorded total revenues of 0.5 million Euros, with an organic increase compared to the first quarter 2023 (0.4 million euro sas of 31 March 2023) of 0.1 million euros.

Revenues from Conferences were generated by the operation of the Rimini Convention Centre and the Vicenza Convention Centre (VICC). In the first quarter of 2024 a total of 27 conferences were held in the two locations, with revenues of 2.9 million Euros, while as of 31 March 2023 there were 25 conferences held, generating revenues of 3.8 million Euros. The decrease in turnover in the first quarter 2024 is attributed to the absence of two main quadrennial conferences, which were held in 2023 at the Rimini Convention Centre, and despite their absence, revenues from the business line would have grown by 0.8 million Euros.

Revenues from Services as of 31 March 2024 amounted to 20.0 million euros (19.3 million euros as of 31 March 2023), an increase of 0.7 million ruros compared to the same period last year. The increase includes 1.5 million euros from ‘Organic’ growht and a decrease of 0.7 million Euros from the postponement of two events set up by FB International Inc. to the second quarter.

Publishing, Sports Events and Other Activities, through the publishing activities carried out for tourism sector ( TTG Italia, Turismo d’Italia and HotelMag ) and for the gold sector (VO+ and Trendivision), the sports events and other residual revenues, have developed total revenues for 0.7 million euros, which remains consistent with the result recorded at 31 March 2023.

Adjusted EBITDA amounted to 34.3 million euros, an improvement of 9.6 million euros compared to the same period of 2023, when it was 24.7 million euros. Adjusted EBITDA Margin stood at 38.6% of revenue as of 31 March 2024, compared to 32.1% recorded in the first quarter 2023. The profitability improved by 6.5 percentage points attributed to the reasons previously explained.

Adjusted EBIT amounted to 30.0 million euros as of 31 March 2024 and marks an improvement of 9.6 million euros compared to the first quarter of 2023. The expressed profitability is of 33.8% of revenue, the best of all time, with an increase of 7.2 percentage points compared to 31 March 2023.

Strategic Plan 2023-2028

On January 25, 2024, the Board of Directors of Italian Exhibition Group S.p.A., given the significant results achieved by the Group during 2023, which show an acceleration in the Company’s post-pandemic recovery process compared to sector forecasts, approved the new Strategic Plan 2023-2028. This document updates the previous Strategic Plan 2022-2027, which was developed in a context of deep uncertainty due to the post-pandemic scenario. The strategic lines in the new Strategic Plan do not diverge from those in the previous Plan and focus on the growth of the product portfolio, the consolidation of international expansion, investments in exhibition facilities, and the creation of value for stakeholders.

Based on the performance of the first three months of 2024 and the progress of the confirmed portfolio for the Group’s main events, the Company is confident in achieving the targets set in the Strategic Plan 2023-2028 for the fiscal year 2024. It expects to confirm a revenue between 234 and 239 million euros and an operating margin between 56 and 58 million euros.

Theodore Koumelis

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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Daniel Alexander of Tanjung Kelayang Reserve in Indonesia and President of MTPA met Seychelles Consultant Alain St.Ange at ATM in Dubai

InterLnkd crowned winner of the ATM 2024 Start-up Pitch Battle, held in association with Intelak

airBaltic lunches direct flights from Riga to Skopje, Chisinau, and Pristina

El Cortez Hotel & Casino announces plans to enhance casino

JW Marriott Chicago unveils reimagined event space

Cloud5 appoints Frank Ziller as Chief Technology Officer  

Vingcard enhances hotel security with MIFARE Ultralight AES compatibility

Authenticity and Innovation at the forefront of CityDNA’s “Reality Check!” Conference

Travel entrepreneur and startup funding is growing in the Middle East but more investment is needed, say industry experts at ATM 2024

School holiday increased passenger numbers at Tallinn Airport in April

Airlink to implement New Distribution Capability (NDC)

Mauritius Saudi Holidays strengthens ties with MoU signing at ATM 2024

Lab grown engagement rings vs. traditional: Making the right choice

Trip.com Group expands presence in the Middle East with strategic initiatives and new regional office

Southernmost Beach Resort unveils $12.5m. redevelopment of its historic Victorian guesthouses

Mondrian Mexico City Condesa appoints Claudia Di Gino as General Manager

JetBlue announces Puerto Rico expansion, new Mint service to three cities, and three new destinations

Traveling safety: Do helmets really save lives

Five common tourist injuries to watch out for in Florida

Minor Hotels and dnata Travel Group enhance partnership to elevate plans for global growth

Hyatt reports First Quarter 2024 results: Net Income was $522 million

AIM Group International inaugurates new headquarters in Milan

3Sixty announces two new strategic hires as platform enters latest stage of growth

VisitScotland appoints new CEO

Travel & Tourism trade fairs continues to surprise…

Outbound Hotels announces newest property: Outbound Stowe

Exploring the influence of free file transfer on travel photography: A primer

Corinthia Budapest announced spa partnership with Omorovicza

Hotel Indigo Grand Cayman opens its doors

Bonaire announces new year-round flight JetBlue service from JFK this Winter

GDS-Movement appoints Jennifer Jensen as UK Relationship Manager to drive regenerative tourism initiatives 

Industry makes progress to reduce baggage mishandling, new survey reveals

UN Tourism calls for cross-cultural dialogue and climate actions in tourism

Jamaica records 1.7 million visitors

Arabian Travel Market 2024 sees 15% year-on-year growth with more than 46,000 attendees across four days

UN Tourism and ICCA forge partnership to advance sustainable business tourism

Volotea and Atitech sign five-year maintenance contract

Cirrus delivers new fleet of TRAC Series G7 aircraft to Western Michigan University 

Aegean and Saudia launch codeshare partnership, enhancing Greece-Saudi Arabia connections

Classic Vacations boosts digital platform with new enhancements

Air Serbia hits record passenger mumbers in April 2024

Riga Airport handled more than half a million passengers in April

SAS reports 12% passenger increase in April, joins SkyTeam Alliance

Kenes Group joins AMC Institute to enhance association management services