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How to Write a Winning Upwork Cover Letter (+Sample)

Crafting an Upwork cover letter that wins you the job is one of the two things that drive new Upworkers crazy (the other being how to get approved on Upwork ).

This drove me crazy too when I started out. In fact, I must have spent countless hours and sent so many proposals before I started getting replies.

I almost purchased a $300 course just to get access to their community’s Upwork proposal vault.

If you’re in a similar position, you have come to the right place.

In this article, let’s discuss how to write an effective Upwork proposal cover letter that will win you the job.

Let’s get this started!

From Zero to Hero

When I started using Upwork, it was a while until I was able to land a contract.

When I did manage to land my first contract, I thought I had cracked the code and all I had to do was submit the same cover letter again and again.

Here’s what that (cringy and embarrassing) cover letter looks like:

(Good thing it happened before Upwork started banning accounts who submit way too many proposals without getting an offer.)

Using that stinky cover letter above, I still receive a few replies. But that’s it — no new offers or whatsoever.

Two realizations hit me:

• I knew then that I didn’t crack the code.
• Canned, word for word cover letters don’t work.

After three years, here’s my marketing effectiveness:

Stick until the end and I will show you an example of an Upwork cover letter I used to land a premium deal with a client.

Now, here’s how to make your cover letters better:

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Answer the Additional Questions First

Many job postings will require you to answer additional questions besides submitting a cover letter.

Here’s a good example:

As you can see, the cover letter comes first followed by the additional questions you have to answer.

Naturally, you may spend most of your energy trying to make that cover letter flawless and then, answer the additional questions with a one-line sentence only, like an afterthought.

What you may not know is that when the client reviews your proposal, he will see the additional questions first.

I discovered this when I posted a job on Upwork.

Here’s one of the answers I got:

As you can see, clients will see the answers to the questions first. The cover letter will be the last element. That’s why when you see questions in the job posts, focus your energy first on the questions.

In a way, additional questions are more important than the cover letter itself.

Address the Client by Name

Whether it’s an Upwork cover letter, a cold email, or a private message on Facebook, addressing the client by name has a great impact.

After all, names are the sweetest and most important sound in any language according to Dale Carnegie’s How to Win Friends and Influence People book.

But does it really increase the effectiveness of your Upwork proposal?

Well, calling the client by name is just the first part of making your cover letter more personal.

It shows that you have done your research and most likely, the content of your cover letter isn’t canned.

As an example, let’s say that you’re the client and you need someone to write new articles on your website.

One of the proposals you received is this:

Would you hire him? Exactly!

The question is, where will you get the name of the client?

How to Find the Client’s Name

It’s easy enough when the job post has the client’s name.

Unfortunately, only around 1 of 10 posts has the client’s name.

If this is the case, scroll down to the client’s recent history and find reviews from past contractors that mentioned the client’s name.

For example, this job post doesn’t contain any clue about who the client is.

But on the client’s recent history, you will find two mentions of his name there.

Sometimes, you may find different names on the client’s history. Some may have addressed the client as Darren, Karen, or John.

To make matters easier, use the name mentioned in a review from a freelancer with similar services as you.

Let’s say that you’re a content writer. A past content writer left a review and addressed the client as John. In this case, use John in your cover letter.

There may also be instances when the client, together with his name, wrote the name of his company. There’s a lot of gold in here simply because you can make even more research.

One of my clients, when he posted the job, only displayed the company name. There was no clue about the recent history of his name. But since the company name was there, I was able to dig deeper.

Here’s a portion of the cover letter I sent that I’m quite sure caught his attention:

This has led to an active partnership. (I can also confirm that working with his particular client’s team is fun and exciting!)

Show Interest

By that, I don’t mean writing a line that says “I’m interested in your job post.”

There are usually two ways to do this:

• Make a suggestion
• Or ask a question

Let’s use this job post I found about a client looking for a content writer for his travel website:

Just because the job description was short, it doesn’t mean you have to put in the same effort and make your cover letter short.

This is often a mistake I see new freelancers do.

But how will you add value to a post as short as this?

If I were to submit a cover letter to do this job post, here’s what I would do:

• Explain to the client what an awesome about us page is and what it contains. (If you’re not aware, the about us page, in addition to telling your story, is an excellent waypoint to different pages or content on your website.)
• Include links to show him what I mean.
• Suggest how I can do the same.
• Ask him for a link to his website.

You can also show interest by mentioning something that only someone who dug deeper will be able to know. An example of this is the cover letter I showed in the earlier section where I mentioned something about the client’s team.

The Rate Matters

This part isn’t much about the cover letter itself but on what job post you submit your cover letter.

One of the things I have learned over the years is that there could be a mismatch between your rate and how much your client can afford or is willing to spend.

For example, no matter how good your cover letter is, it’s impossible for you to ask a high rate for this project.

How did I know this? Looking at the client’s recent history, he paid someone a measly $25 for an educational blog.

From the client’s recent history, you can be certain that he’s only looking for freelancers with (super) low rates.

One more thing: Avoid low-ballers .

These clients will not pay you for what you’re worth. You will only be wasting six connects which you could have used to submit a proposal to a premium project.

Further reading : There are a few job posts that have a high budget but will actually pay you peanuts — they lure freelancers by posting big budgets. This is one of the things I shared in my tips for Upworkers article . It’s perfect for those who are still starting out in Upwork.

Mention Your Experience

I have read numerous posts from “freelance gurus” that you don’t need experience to land premium contracts.

Although there’s truth to it, it’s not the whole truth.

As a client myself, I would like to make sure that the freelancer has the capability to do the tasks and that he’s willing to learn if he doesn’t have the skills yet.

However, freelancers who have previous similar experience and can prove it will most likely win the contract.

Why? Because it’s more certain that they will be able to do the job better and faster, which is a win for clients who go into hourly contracts with freelancers.

In addition to experience, include samples of related work or outcomes that you know the client will love.

For example, after including relevant samples of my work, this client has responded well to my cover letter and we ended up working together.

If you don’t have any relevant samples, just create one, and show it to the client.

Include a Call to Action

At the end of your cover letter, invite the client to do something. It’s proven that they will likely do something if you tell them exactly what to do.

It’s tempting to say “Hope to hear from you soon” or “Hoping for your kind consideration”. But it doesn’t really invite the client to do something.

Here are good examples of effective CTA (call to action):

• Hit that reply button over there to continue our conversation. (Favorite)
• How about we hop on a five-minute call to discuss your business needs?
• If you want to collaborate, let’s discuss it more over the chat.

I have been working with different combinations and so far, the first one has worked best for me. However, I don’t think there’s much difference as long as you keep your call to action, clear, specific, and easy to commit to.

Keep a Swipe File of Upwork Cover Letters

If you’re not familiar with what a swipe file is, it’s basically a folder where you keep all awesome ideas, copies, content, and ideas you have encountered.

In this case, keep a swipe file of Upwork cover letters that worked. Then, reverse engineer them and see why they work.

This is actually how I started improving my cover letter. I found and saved the winning cover letters I found online and try to understand why they worked.

I usually have three places where I store them:

• OneNote (favorite)
• Google drive
• Local drive

A piece of advice: save your cover letters that worked.

Here’s mine:

Since I have a record of what works and what doesn’t, I regularly update and optimize my cover letter to reflect what I recently learned.

That’s how I knew which call to action I thought worked best.

In addition, you may want to include links to your best work too. This makes it easier for you to swap out the samples you want to mention in the cover letter to make sure you only mention the most relevant work samples.

Example of a Winning Upwork Cover Letter

As promised, here is a cover letter I used to land a premium deal with a client.

Note that you can use the pattern I set but make sure you don’t use exact words. This cover letter was designed solely for the certain job post to this cover letter was submitted to.

In a gist, here’s how I did it:

Hey [name] , I’m sure you’ve got a lot of pitches to deal with so I’ll keep this short. I help [your target industry] [the outcome your client would like to get from your service] . In the past, I helped [a previous client you worked with] [the outcome you helped your previous client achieve – should be similar to the outcome the client would like to get] . Here are links to some of my work: – [link 1] – [link 2] – [link 3] [Ask a question or suggest something] Simply hit that “Reply” button over there so we could continue our conversation. Regards, [Your name]

Feel free to use this template.

Win Premium Clients With a Personalized Cover Letter

Writing a winning cover letter is easier than you think. But it will need a lot of practice and trial and error to finally get it right.

As I said, it took me so much time and proposals before I got a reply. From there, I continued optimizing it and seeing what works for my target clients and industry.

I’m definitely positive that as you practice and write more proposal cover letters, you will get better and win jobs.

And if you get lost, try the template I provided above.

Now it’s your turn. Here’s what to do now:

• Go back to Upwork and apply what you have learned from this article.
• Use the template and check my sample for inspiration.
• Get back here and let us know how it went.

And as always, let me know your thoughts by sharing your comment down below.

Alan is the founder of Work Pajama and other sites by Content Growers. When he's not writing here, he's busy helping clients generate more qualified leads and increase sales by educating readers with strategic content and writing blogs.

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25 comments.

I am new and wanted to have virtual work ASAP. Thank you for this blog, will surely help me with my application. Wish me luck!

Stay safe always.

Hey Genera! Glad you find this article helpful to you. I know you can do it! I was able to do it even without experience (or skills) at that time so there’s no way you can’t do it.

Keep it up!

Hi sir I just want to ask in upwork sometimes it offer milestone in specific job how can i break the budget into milestone and what will a put in the description of each milestone ? Thanks God bless

Thanks Alan. Let me go back and re-strategize

Thank you so much for sharing this very informative article. I’m about to start my GVA career… your blog post truly help me a lot. I hope I could make it in this industry.

Good luck on your journey!

I am inspired by your post and I made some notes out of it. I believe it will go a long way to help. Am a newbie in upwork; am good in data entry, typing and I can handle Microsoft Office. But I do not have any past experience in any company or works done before except personal. How do I start, my first cover letter was rejected. Please help out, I will appreciate it. Thanks

My most regards, Hilary

That is tricky since the skills you have are the same skills that 99% of Upworkers have. If I were you, better learn a better skill and try again. For every job post that needs basic stuff, the client probably gets 100+ proposals, so your chance of even being seen is super low. Hope this helps!

thanks so much for this awesome reply of you Alan. We’ve same issue with Hilary. I think your reply here will surely help. Better learn a better skill!

Good to know. Thanks for dropping by!

Thank you for this Allan. This is very useful specially for people like me, just starting careen on being a Virtual Assitant.

Happy to help!

Wow, great tips on writing an effective Upwork cover letter! I completely agree with you on the importance of mentioning your experience.

Including samples of related work or outcomes is also a fantastic idea. It provides concrete evidence of your skills and expertise, and it gives the client a glimpse of what they can expect from you. If you don’t have relevant samples, creating one specifically for the client is a brilliant approach to showcase your abilities.

I also appreciate the emphasis on including a clear call to action (CTA) in the cover letter. It’s true that clients are more likely to respond when you tell them exactly what to do. Your examples of effective CTAs are spot on, and it’s important to make them clear, specific, and easy to commit to.

Overall, these tips are insightful and practical. Thank you for sharing your expertise and experience in writing Upwork cover letters. I will definitely implement them in my future proposals and strive for better results. Keep up the great work!

Your style is so unique compared to other people I have read stuff from. Thank you for posting when you’ve got the opportunity, Guess I will just bookmark this site.

Thanks Eileen!

That’s quite an interesting read. Of late I figured out that it is very difficult to get new jobs in Upwork, though clients are viewing my proposal. So I feel the best way is to rewrite the proposals. Thanks a lot for your input.

Hi Alan, this was very very helpful and am looking forward to learn more from you. I would hope that a Q&A platform will be provided in place for people like us who would wanna feed from your brilliant experience. Thanks!

Thanks, Alin!

Just discovered your content through Google search. Awesome and unique content. Just about to start freelancing on Upwork and I can tell it is of a great help to me. I believe I’ve just find a good teacher here.☺️

Thank you Allan and God bless you.

Hey Patrick!

Appreciate the compliment. I wish you a good fortune on your journey.

Thank you Alan! hope it works. Good luck for everyone.

Hey Alan! Best inspiration tip, Thanks alot.

Excellent information. This article offers practical tips and a clear structure for crafting effective Upwork cover letters. It’s a valuable resource for freelancers looking to stand out and secure projects on the platform.

Thank you for this fantastic guide on writing a winning Upwork cover letter! The tips and sample you’ve shared are incredibly helpful for both beginners and experienced freelancers like myself.

The sample cover letter is a valuable resource. It not only demonstrates the principles you’ve outlined but also serves as an excellent template for crafting our own personalized letters.

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Last Updated on September 6, 2023 by Alan Anthony Catantan

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Updated: November 19, 2023

4 Proven Upwork Cover Letters To Save You Time And Win More Jobs

This article is about writing effective Upwork cover letters / proposals , so you can spend less time looking for clients and more time doing paid work.

Readers have gotten results like this:

“Not a week later I have now secured not one but TWO long term contracts due to these templates getting me through the door and my work being up to par! Many many thanks!”

• 4 Proven Upwork Cover Letter Templates
• How To Avoid Upwork Scams And Find The Best Jobs
• What Ivan Did To Beat 50+ Freelancers On Upwork
• 8 Keys To A Killer Upwork Profile
• How To Compete With Cheap Freelancers On Upwork
• How Justin Went From $9 to $50/Hour On Upwork In 12 Months
• How Susan Earned $1,375 Her First Month On Upwork
• 81 Best Paying Freelance Jobs On Upwork

Upwork is the largest freelance marketplace online, with thousands of jobs posted every day.

Getting started as a freelancer on Upwork can be tough, because you’re often competing with dozens of other freelancers for a single job, and many of them are well established on the platform, with lots of great ratings and reviews.

So, how can you compete?

Well, it helps to submit A LOT of proposals.

In the words of Wayne Gretzky…

You miss 100% of the shots you don’t take.

And it follows that the more shots you do take, the more likely you are to score.

But you should also ensure that you’re submitting QUALITY proposals, proposals that will help you stand out from the crowd and give you a solid chance of winning the job.

So, QUALITY and QUANTITY.

That’s what you should be aiming for.

And that’s where the following list of Upwork sample cover letters can help. They will enable you to apply for more jobs without resorting to obvious copy-and-paste tactics.

Each sample below is derived from a real cover letter that won a real job on Upwork.

I’ve included screenshots of the original job postings and cover letters so you can see exactly what the job was and how it was won.

Below each sample you’ll find a corresponding template you can use to quickly craft your own proposal for ANY job on Upwork.

There are 4 templates in total:

The Short And Sweet

The screencast standout, the honest newbie, the quick lister.

Note that each sample you’re about to see was submitted by a member of our private Freedom Business Builder community. Two of them were responses to job invites, and two were cold pitches.

Before we dive in...

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Alright, here are the cover letter templates…

This first proposal sample comes from Justin, a freelance web designer and digital marketer.

The Job Description

The cover letter.

Justin was hired for the job at $50/hour.

The Template

Justin explains:

I typically use the same model for Upwork proposals: I ask about 3-4 relevant questions about the job in the first paragraph, and I qualify myself in the second paragraph.

So the template is as follows:

Hello [Client Name] , [If applicable: Thanks for the job invite.] It’s a pleasure to meet you. [Ask 3-4 short but relevant questions about the job here. This shows that you’ve read the description and know your stuff, and also invites the client to begin a conversation with you.] [Qualify yourself briefly here. 1-2 lines that communicate why you’d be a good fit for this job.] Best regards, [Your Name]

• Justin addressed the client by name at the beginning of his cover letter, even though the client never mentioned their name in the job description. Often you can find the client’s name mentioned in the reviews section of their profile. Going to the effort of finding their name and including it in your proposal will help you stand out from the crowd.
• Keep in mind that Justin was invited to this job, which gave him a much better chance of being hired. I asked Justin about this and he believes the key to getting hired is his strong profile and track record on Upwork.
• Justin taught himself web design in a two-month period, then started on Upwork at $9/hour. A little more than a year later he’d also taught himself digital marketing and was earning $45-55/hour consistently. Read more about his journey to Upwork success here .

This next proposal sample comes from Natalia, a freelance copywriter.

See Natalia’s screencast here:

Natalia explained to me via email:

This was my very first proposal screencast. It saves time to make a screencast to review a client’s website rather than writing endlessly to explain what you mean. This proposal was an answer to an invite to apply, but he invited a few people so I wanted to stand out.

The client was impressed:

Natalia ended up getting paid $350 for this job, but that wasn’t the end of it:

I’m still working for this client, and he is constantly thinking up new jobs I can do for the campaign because he is always happy with my work.

First, a warning:

• You should be selective including screencasts as part of you cover letter. They are are not always appropriate. Use them if you find yourself trying to explain something to a client in writing that would be more easily explained on screen.

The template is as follows:

Hello [Client’s Name] , [If applicable: Thank you for your invitation.] [Share a link to your screencast and briefly explain what it contains. You want to give the client a compelling reason to click the link and watch. Tell them what benefit they will get from it and note that it will only take up a few minutes of their time.] [1 paragraph explaining why the job appeals to you. Bonus points if you can share why the goals of the client resonate with you personally.] [1 paragraph sharing an example of your work, ideally closely related to the job you’re applying for.] If you want to collaborate with me let’s discuss it in more detail over the chat. Kind regards, [Your Name]

• Pro Tip Use the free version of Loom to create and share screencasts effortlessly.

This next proposal sample comes from Gray, a freelance graphic designer.

Gray was hired to do the job at a 10% discount, but that was only the beginning. As he explained to me via email:

This also led to ongoing work and was for the guys who I am pricing up that $8,000 job for. Its looking like it is going to be a bit more than that btw. Its for a complete game, and Im currently going through the spec with them bit by bit.

Gray explains:

I came at it with an honest approach and said basically ‘look, I have a lot of experience, but none on upwork, help me out and Ill do it for a 10% discount. Win win.’

Hello [Client’s Name], I’d really like to work with you on this one if possible! I do have a couple of questions, but first I’d like to make you an offer and some background so you can check my work out. [Short paragraph explaining your work experience relevant to the job.] However, I am new to Upwork and looking to get a few clients that I can build upon. If you take a look at my work and feel that I could help you, I’ll do it for a 10% discount. You’ll get all the expected stuff like a great professional service and a fast turn around, at a bit less, and I get a bit more exposure. [If applicable, include a link to your portfolio website here, or invite the client to check out the work samples you’ve attached to your proposal.] [Ask 1-2 short but relevant questions about the job here. This shows that you’ve read the description and know your stuff, and also invites the client to begin a conversation with you.] If the above offer sounds like something you would be interested in, I’d love to hear from you. Regards, [Your Name]

Note that the template above doesn’t contain the word TOKYO, which was included at the top of Gray’s cover letter. Gray added that as a response to the client’s request at the bottom of the job description. Many clients use this trick to quickly determine if you’ve actually read the job description.

So… make sure you actually read the job description!

This next proposal sample comes from Susan, a freelance editor and proofreader.

Susan explained to me via email:

I bid $125, and it was accepted immediately. This job took me 90 minutes to complete and 30 minutes to double check. As this was a legal document, I was careful to edit in a way that did not change the meaning of any of the sentences. This Swiss lawyer had English that was near perfect. I delivered the files within 2 hours and the client added a $40 bonus to my payment and left me 5-star feedback. $165 for 2 hours is a pretty good rate.

Hi [Client’s Name], I would be happy to work on your [document/job/whatever] immediately. [Numbered list covering the most important requirements mentioned in the job description, and how you plan to meet them. This shows that you fully understand what’s needed and have a plan for making it happen.] [1-2 paragraphs detailing your background/expertise, as relevant to the job at hand.] What you’ll receive: [Short list that paints a clear picture of what you will deliver (and by when) should the client hire you to do the job.] Send me a quick message and we can figure out if we are a good fit to work together! [Your Name]

• Not included in the template: the “Code 833” at the top of Susan’s proposal. This was a response to the client’s request hidden within the job description. Many clients use this trick to quickly determine if you’ve read it thoroughly.
• Want to know how Susan earned €1,226 in just her second full month working online? Check out an interview with her here .

What To Do Now

Five things:

• Pick your favorite template above, jump on over to Upwork, find some jobs you like, and use that template to quickly craft and submit effective proposals. (Make sure each proposal counts by learning how to avoid scams and find the best jobs on Upwork .)
• Report back and share in the comments below what kind of response you receive.
• If you’re not getting any response at all, screenshot one of the jobs you’ve applied for, and your cover letter, upload both screenshots to imgur , and post the links in the comments below. We’ll take a look and suggest some changes to help you get more responses and win more jobs.
• Join 23,396 subscribers and sign up for our weekly newsletter below. You’ll receive an email every Friday packed with tips and insights to build your online business.
• If you’re looking to improve your skills so you can win more jobs on Upwork, check out this list of FREE top-rated courses on Udemy (updated daily).

Get more Upwork success tips

This article is part of an 8-part series:

About The Author

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38 thoughts on “4 Proven Upwork Cover Letters To Save You Time And Win More Jobs”

Hi, I have been an Upworker for the past several years. But of late, only very few clients are contacting me for jobs, and I could not figure out the reason. After going through community discussions, I figured out that rewriting proposals can help a bit. So I am trying to do that. This blog post is really interesting, and I could get some ideas from this. Thanks a lot for sharing.

Confirm that this approach to proposal writing works well. I get about 50% of the answers. Thanks Niall!

Hey, Thank you so much! I read your blog post the previous night and sent a proposal according to your first 1. The short and sweet. I applied it and tomorrow morning I saw a reply from that client. Thank you so much. It is crazy. I am going to subscribe you to get more and more beneficial posts.

Hi Nail, I read this writeup and some other posts (the profile remodeling and scam flags) and I have to say, I was really pumped and I put them to work. A few days later, I got my first gig. I finished in record time and got an excellent review. It’s just that after that, I’ve got nothing else. After a lot of proposals using the techniques above, I get a few responses but nothing serious. Any advice? Thanks for the tips and the first job, tho’ and thanks in advance for any tips. David

It could be a number of things, hard to know just from what you’ve written. But ultimately pitching for jobs on Upwork is a numbers game. You have to keep pitching as much as you can and perhaps even lower your rate to get the first few jobs and reviews. Once you have more reviews it becomes easier to get jobs.

Thanks a lot Niall Doherty,

Your Cover letters really helped me to win more jobs on Upwork.

Thank you again!

Thanks for the helpful tips. I’ve already had some successful contracts on upWork, and do use some of the ideas (such as addressing by name.) I’d like to increase my percentage of contracts won, and hope to do so by following some of your other tips. I’ll report back next week, after I’ve tried a few. Cheers!

Thanks for an excellent resource. For once, Google’s #1 search result truly deserved to be #1

Hi Sir Niall, Good day! I just sent my proposal today and hopefully, I’ll get a response soon. Here’s the link to my cover letter and the job posted. https://imgur.com/a/YOwNZdJ Thank you, Joshie

i won my first client in just 5 minutes thanks a lot

I cannot thank you enough for sharing this information! I used a mix of a The Honest Newbie & The Quick Lister for my very first proposal on UpWork. I got a contract back later that day!

Glad to hear that, Sam. Well done!

Hi Niall, I have been trying to freelance on Upwork for the last few months, but am getting little interest from potential clients. I am an architectural designer with 13 years experience, but have no college degree. I write cover letters offering to help with the problem the clients listed about design or construction, list the services I can give them, attach samples of my previous work, and tell that I am ready to start if they are interested. So far nobody is. It is discouraging to keep submitting offers for work that are ignored, when I try to be friendly, professional, and interested. What am I doing wrong do you think?

It’s hard to know what the issue is based only on what you’ve shared here. But first thing I’d say is that if you’ve submitted less than 20 proposals, you should keep trying. You can keep tweaking and experimenting with your proposals, but ultimately Upwork is a numbers game. Even the best freelancers on there probably win no more than 30% of the jobs they pitch for. And starting out it’s probably more like 5-10%.

Secondly, it might be worth lowering your rate for a while, if you haven’t already. Do that in combination with the Honest Newbie template above and see how you get on.

Thank you Nial.

I combined your two templates No.4 + No. 3 in order to write my proposal yesterday. And I got the first job out of 5 proposals.

I really appreciated it!!!.

Great job, Olivia!

Woow! Niall, this is an amazing content and excellent guides to upwork. Thank you and keep it up.

Thanks, Nicholas 🙂

Thanks a lot for your suggestion. Great work! I will definitely try in this process.

THANK YOU SO MUCH FOR THIS! I was able to get my first job within my first round of sending out only 6 proposals because of these templates! As a student this was such a great feeling.

That’s great, Christine! Well done 🙂

Update, not a week later I have now secured not one but TWO long term contracts due to these templates getting me through the door and my work being up to par! Many many thanks!

You’re crushing it 🙂 Thanks for reporting back!

Hi Niall.. As i am new to upwork.com. I am so.much disturb due to not getting a perfect contract here on upwork. i quit my job as a teacher. But when i started sending proposals here it didn’t worked out. Will these templates of yours help me out in getting the desired job

You’ll do better with these templates than without them, Hussain. Give them a try!

wonderful, i have been much disturbed with this cover letter but now am ok.

Hi Niall Doherty. My name is Jay and Thank you for sharing your great experience Knowledge here. I has just start on upwork. and this will be big help for me. If i says honestly then i was completely tired because there is no activity acting on my profile. i have tried many things to get clients but i just got only one client in a month which is not good. and was looking for guidance and it’s my pleasure that i meet you here on your home(website). I have just read your most of articles and i would like to follow your steps. I am very exciting to leave a screenshot of my next success here on your site by following your words. do you like to give me any suggestions!! great regards, Jay R.

Thanks a lot! This information is so valuable. Hoping to get project soon.

This article really gave a boost to my aspirations. I believe you have just jump started my career on Upwork. Thank you.

Thanks for all the super helpful info!

This article is very helpful, thank you so much for this

Thank you very much!! Valuable info

So, Susan, in her linked interview, mentions a specific course she took with you, Niall (or perhaps it’s one you made?). She mentions that this course was what she believed helped her in her 30-day experiment with Upwork. I’ve clicked around and can find nothing but the Facebook group. What is the course she’s referring to, and are you still offering it?

Yes, I had a course (originally called “3 Months -> $1k” … later rebranded as “Freedom Business Builder”) that was available for almost 3 years but I closed it at the end of November 2018. The Facebook group for the course is still active and our Patreon supporters get access to it.

Are you looking to do similar work to Susan?

Thanks for replying, Niall! Yes I am looking to do the same line of work. I’ve landed a few jobs and would love some tips about how to really take off on Upwork.

Really Good. I strongly recommend this article

Thanks really find this article useful,will try follow the tempelates with my own works,appreciate.

Thank you so much for this, i find very helpful. I will definitely make use of these templates especially the 1st and 4th ones. Thanks once again

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How To Write An Upwork Cover Letter: 5 Tips + Free Template

One of the reasons most freelancers struggle to land clients on Upwork is failing to write a convincing cover letter.

The cover letter is the main component of your job proposal and if you don’t write it well, you won’t be able to get the client’s attention.

Each client who posts a job on Upwork gets dozens and sometimes hundreds of proposals from freelancers. And the only way to grab their attention is to write a cover letter that addresses their needs and requirements.

So if you’re new to Upwork and trying to land a client, keep reading. This guide will help you write better, more focused, and well-optimized Upwork cover letters to get more responses from your clients.

What Is An Upwork Cover Letter?

The cover letter is an essential part of a resume or CV. Normally, when you’re applying for a job, you include a cover letter with your CV to let your potential employer know why you’re applying for the job, what kind of goals you have, and why they should hire you for the position.

Upwork cover letters use the same concept. Whenever you’re applying for a job on Upwork, you now have to fill out a section called Cover Letter.

Here, you can write a detailed yet concise message to clients explaining how you can help the client and why you’re the best person for the job.

As you can imagine, this is a crucial part of a job proposal that will determine whether you will get the job or not.

Before You Apply For Jobs..

Before you apply for jobs and start writing cover letters, make sure you complete the following steps. Because without these steps, clients will never hire you, even if you write the perfect cover letter.

1. Improve Your Communication Skills

Improving your communication skills is the first thing you should do before applying for jobs.

Learn to write better messages to clients and learn the proper etiquette for writing emails. You can follow this guide to learn more about it.

Also, I highly recommend that you take an online course on copywriting and business communication. Think of it as an investment in yourself.

And it will go a long way to help you write great proposals, cover letters, and communicate with clients like a professional.

If you’re interested, start with these Skillshare classes:

• Business Communication Skills: Write & Speak More Professionally
• Copywriting: Essential Skills For Writing Engaging Marketing Copy
• Professional English Emails: Write Clearly and Effectively

2. Optimize Your Upwork Profile

The next thing you need to do is optimize your Upwork profile.

When you apply for a job and send a proposal to a client, one of the first things they do is check your profile.

Now imagine doing all the work to find the perfect job and write a great cover letter while you have a terrible profile. It will only send those potential clients away. Don’t make that same mistake.

I wrote a complete guide on creating an effective Upwork profile. Give it a read and optimize your profile accordingly.

3. Gather Some Samples

Now, you can say all you want about your skills and abilities in your proposal but the client will never believe you if you don’t have hard evidence to back your claims.

So make sure you have some samples of your work to show the clients.

If you’re a writer, you can include links to your previously published articles.

If you’re a graphic designer, you can include a link to your portfolio.

If you don’t have any links to show, attach sample documents and files in the proposal.

4. Ask For The Right Price

When using Upwork to find jobs, asking for the ideal price is very important. Because it’s always going to be a bidding war between freelancers.

But the key to finding the right price is not to ask too low that clients think you’re desperate. Or ask too much that turns clients away.

To figure out the sweet spot between the two, you can check the Upwork services section.

Browse the category related to your work to see what other freelancers are charging for similar jobs.

Then come up with a price that fits your client’s budget and the regular rates at the same time.

5. Only Apply For The Right Jobs

There are some freelancers out there who apply to every job that comes up in their feed while copy-pasting the same cover letters and proposals.

This is a huge mistake that will get you nowhere.

Learn to pick the right jobs that fit your set of skills. Find jobs that have detailed descriptions that give you more information about the job. So that you can research the client and their industry to write better cover letters.

What To Include In Your Cover Letter

Once you complete all the initial steps to optimize your profile and writing skills, here are the most important points you need to cover in your cover letter.

• Address the client by their first name (eg: Hi John,)
• Mention that you’ve read the entire project description
• Do some research to understand what the client is asking for
• Provide solutions to the client’s pain points
• Mention why you’re the perfect person for the job with facts (eg: I have 5 years of experience in social media marketing and I worked for client X)
• Show examples of your previous work, portfolio, or client case studies
• In the end, mention that you have a strategy in mind for the client’s project and ask them to DM you for details
• Remember to keep it short, detailed, and concise

You’ll see how all these points come together in the example and the cover letter template below.

How To Write Cover Letter for UpWork

It’s best to write the cover letter on different software like Google Docs or MS Word and then copy it over to Upwork. You wouldn’t want to accidentally hit send while you’re writing the cover letter.

As I mentioned before, learning to write well is very important. Taking a copywriting class will not go to waste.

Take all the key points I mentioned in the previous section. Write in friendly and simple words to describe your proposal for the client.

Here’s a quick Upwork cover letter example to show you how it’s done:

Hi John, I read your entire job description and I think I’m the perfect person for the job. Here’s why: -I noticed that you’re looking to build an online store website. I think WordPress is the best platform to build your website and I have over 5 years of experience building WordPress sites -I’ve built WordPress websites for many clients including CocaCola and Pepsi -Here are just a few of the links to websites that I’ve recently built for other clients (include links here. Or attach your sample documents) -I have a really great concept idea for building your website that will make your brand look even better than your competitor (Do research to find the competitors and mention the name here). Send me a DM or respond to this proposal so we can discuss more details I’m really excited about this project and to work with you to build something amazing. Looking forward to your DM. -Your name

See how simple and concise that looks. And we covered all the key points in that 150-word cover letter. You can easily edit this message to include skills and experience related to your industry.

There are also great tools you can use for writing your cover letter online . They offer more professional-looking layouts that you can easily customize, which are ideal for applying for not just freelancing jobs but for any type of job application.

Free Upwork Cover Letter Template

I made a more beautifully formatted Upwork cover letter template that you can use when applying for jobs. You can download it below.

Make sure to edit and customize this template according to your needs.

10 Tips For Writing Professional Cover Letters

Follow these quick tips to make your cover letter look more professional.

1. Personalize Your Greeting

Avoid generic greetings like “Dear Sir/Madam” or “To Whom It May Concern.” Take the time to find out the client’s name and address them directly. A personalized greeting shows that you’ve done your homework and are genuinely interested in the job.

2. Start with a Strong Opening

Grab the client’s attention right from the start. Mention the job you’re applying for and briefly state why you’re excited about the opportunity. Highlight a key skill or experience that makes you a perfect fit.

3. Highlight Relevant Skills and Experience

Focus on the skills and experience that are most relevant to the job. Use bullet points to make this information easy to scan. Be specific about your accomplishments and how they align with the project’s requirements.

4. Show Enthusiasm and Interest

Clients appreciate freelancers who are genuinely interested in their projects. Express your enthusiasm and explain why you’re excited about the opportunity. A passionate approach can make you stand out from other candidates.

5. Address the Client’s Needs

Show that you understand the client’s needs by referencing details from the job posting. Explain how you plan to meet those needs and solve their problems. Tailoring your cover letter to the specific job demonstrates your attention to detail.

6. Include Samples or Links to Work

Provide links to your portfolio or attach samples that are relevant to the job. Seeing your work helps clients assess your skills and makes your application more compelling. Ensure the samples showcase your best work and are easy to access.

7. Keep It Concise and Focused

Clients are often busy and may not have time to read lengthy cover letters. Keep your letter concise and to the point, ideally no longer than one page. Focus on the most important information and avoid unnecessary details.

8. Proofread Carefully

Spelling and grammar mistakes can make a poor first impression. Proofread your cover letter carefully to ensure it’s error-free. Consider asking a friend or using a tool like Grammarly to help catch any mistakes.

9. End with a Call to Action

Conclude your cover letter by expressing your eagerness to discuss the project further. Invite the client to contact you for an interview or to ask any questions. A clear call to action can help move the process forward.

10. Follow Up if Necessary

If you haven’t heard back within a week or so, consider sending a polite follow-up message. Reiterate your interest in the project and ask if the client needs any additional information. Following up shows your persistence and commitment.

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So, you want to create winning cover letters on Upwork? Read this

Are you dreaming of landing freelance clients remotely and get the control to quit your job?

The first step is writing a cover letter on Upwork that wins a client over to your side. In this guide, you and I will dive deeper into what good and bad proposals look like and the specific steps to master writing them.

You’ll need to know less than you think and practice more but don’t worry, we’ll cover everything you need. This is the best skill you can master to earn money on the side. I know that’s a bold statement and think about it: even if you could do nothing else, you can offer to help businesses write proposals or sell their services for them. 

I take a different approach than most others because I don’t feel good about coming across as salesy. To my luck, it turns out to work really well as you might have seen in the case studies here .

The trade-off is that it requires more work than the average freelancer puts in, so truth be told, this is not for everyone. If you feel lazy and freelancing isn’t that important to you, no judgment from me but this probably isn’t what you are looking for.

With that note out of the way, let’s dig in!

Update : I prepared an article on writing strong Upwork proposals over at Millo in case you are serious about landing clients.

No matter if we are looking for a freelance gig, a traditional job, running a marketing campaign, writing copy or anything else that has an element of persuasion to it, we tend to win by first understanding what the client is looking for before crafting what we’ll show them.

To make this guide on writing a winning cover letter on Upwork very real, let’s first upload a project to the website and see what happens before we dive into the nitty-gritty of how to master the Upwork proposals.

How freelance clients experience Upwork

We could have picked any type of project, so to make this easy to follow for many of us, let’s pick a project around lead generation research.

First, we need to decide on a job title and category.

Next, we click update and move on to writing what we think is a good and descriptive project description. I took the liberty of preparing one that you can see below – I apologize for the zoom out, I wanted to add everything there for you to see.

Let’s make this a one-time project and move on.

There are so many different skills we can attach to the project. It feels as if there are too many to choose from, so let’s just pick quantitative research and move on.

On the same page we also have to pick some skills. It is unclear what this is for, so let’s stick with market research and data entry. 

We also need to share what level of experience the freelancer should have. It’s difficult to judge, so let’s pick the one in the middle. It’s probably a nice balance.

Next, we have to select if we only want to invite a specific freelancer or make it public, and how many freelancers we need. One freelancer will do for this project. Let’s keep it open and get some bids so the freelancers can show us what they got, shall we?

Finally, it seems, we have to enter the budget. A fixed price seems like a good bet but I don’t know how much this is worth. Especially, since we don’t yet know how many leads are out there and we want to pay what’s fair without getting ripped off.

Let’s say $1 per lead and add $200. Perhaps we are able to change it later.

A quick review of our details and we are off to the races.

Yay! Our project is live! We are taken to this page and suggested to invite freelancers but since we don’t know any, we’ll let the freelancers come to us with proposals.

Fast forward two days… Let’s see if we got any proposals.

..We did! We got 20 proposals. This is what it looks like when we browse through the proposals:

Somehow Upwork has decided for us that 14 out of the 20 options are the “best match”. Let’s take a look. I have blurred out any personal details out of respect for each freelancers’ privacy.

Let’s look at the other proposals…

Wow, this is a long proposal. Interesting. The freelancer found and included my name which is great.

This next proposal is long, so I had to bite it up into two screenshots.

Besides the fact that this is very long and a good chunk of it feels like rewording of the project description, this isn’t bad either. The freelancer has a few questions and has thought about the project along with specifics that we will receive as a client. Not bad at all.

This next one has attached an example from a similar project. For privacy of the people in the doc, I’ll not add it here but the formatting looks like what you and I are looking for.

The proposal is nice, short and not bad at all. Let’s see what else we have.

I’m not entirely sure how the language skills help with the project. Are you? Anyway, let’s not sit and think about how it might, with all the cover letters we have to go through. 

We are busy and this is just one task out of many that we have to do as a client running a business. It’s one of those cases where it would be great if the freelancer had explained how it could help the project.

The rest of the proposals are quite similar… except for these two:

Nice! Look at this doc:

The freelancer showed a sample of what our project would look like. There were only one other candidate that did the same thing:

The proposal itself doesn’t feel that relevant to the project but based on the sample below it feels as if the freelancer understands what we are looking for. Right?

There are plenty more, similar, proposals. Since you are busy and don’t have all day to look at this (just like clients don’t), let’s leave it with those highlights. 

Looking over these proposals, what do you notice?

I notice a few things:

We got a few different “categories” of proposals: 

• The “hail mary” copy-paste proposal that isn’t really relevant
• The ones that tried to explain how their experience was relevant
• The ones that showed us what the project would look like when it is completed

As a client it feels easier to judge if someone is the right fit by showing us something rather than telling us about their background. 

Particularly, because it is hard to trust that we are on the same page — even if someone says they understand, I’ve worked in outsourcing and remote projects for long enough to know that just saying someone understands is no guarantee that the two parties are on the same page.

Communicating between client and freelancer, and being on the same page is the biggest challenge with outsourcing, so it is extra important that even if we feel we understand, that we also work to make the client feel that we understand because there is a high chance we are not on the same page. 

Especially, clients experienced at hiring will be concerned about this and we’ll look experienced and score some easy points by pointing out that we know this is a problem and work to mitigate it. Telling something is easy – I can tell you that I know how to build a new Facebook but why would you believe me? Saying stuff is easy.. Especially on the internet.

It is really challenging to make the solution attractive based on explaining ourselves compared to showing the sample as a few of the freelancers did. There is something to the visual aspect.

At this point in the hiring process, we haven’t even looked at pricing, the Job Success Score, testimonials, top rated-badges or anything like that. 

It didn’t even cross my mind since we first need to make sure that we are getting what we are looking for and we got that proven from two people.

Almost all of the proposals were focused on the freelancer writing it rather than the project and the client. The irony is that I wouldn’t have thought about their background much if they haven’t focused so much on highlighting it.

And guess what: just as the freelancer is thinking about themselves, we as the client is doing the same. Everyone is and it’s normal. I don’t really care about their background, just whether they can do the project well or not.

Since most of the freelancer competition thinks about themselves, if we do the opposite, we’ll stand out immediately.

Another thing that I noticed in the proposals is that I didn’t feel any personal connection. I know this isn’t obvious but I would have loved to see a more personal or friendly way of writing the proposals. Most of the proposals felt very formal and in some cases even formulaic.

Even though freelancers are able to see how many proposals have been submitted, no one seemed to comment or mitigate the fact that there were a lot of competing freelancers for the same project. 

Many of the proposals would have been decent or perhaps even gotten a shot if there weren’t any other proposals… but there were. 

Since we can only hire one freelancer for the project, it’s a winner takes all scenario so if someone would make it 10% better, they would probably win.

With a lot of proposals and little time (being a busy client), it can feel overwhelming to look through many proposals and none of the freelancers seemed to consider that — and even if they did, we don’t know what they are thinking if they don’t share it with us. It doesn’t feel fair as a freelancer, I agree, but it is the world we live in and I’ve seen clients feel this way so many times.

I’m pleasantly surprised that there are more customized proposals whereas in the past, I’ve seen that most of the proposals have been lazy and irrelevant copy-paste cover letters.

Experienced clients see right through the template proposals, especially since there are many other proposals to compare with.

If we take the time to write even a basic custom proposal, we move from the worst bracket and into the middle bracket (in the three proposal brackets we talked about earlier) that might be considered for the project depending on the competition.

The challenge is that in most cases there can be only one winning freelancer, so we need to be the best. Luckily, it often isn’t that challenging.

Now, with a basic perspective of how it feels to be on the client side, let’s look at what good proposals look like and how we can create our own. 

But first, let’s look at why we keep sending the same proposals even if they don’t land us any jobs and how clients are pitched by other freelancers outside of Upwork compared to on the website so we have a basic reference point.

Why we keep sending proposals that don’t land jobs

We’ve all tried doing something that doesn’t work like sending out proposals that doesn’t land clients. After sending out a bunch of similar ones and not hearing back, why do we keep applying in the same way even though we know it probably won’t work?

Or in other words, why do we keep doing the same thing yet expect a different result?

This quote is often signed as said by Einstein but that doesn’t seem to be true: “The definition of insanity is doing the same thing over and over again and expecting a different result.”

Either way, the point is great.

For some of us it is because we feel like we are working even though we know that working and making progress is not the same thing.

We are used to focusing on the number of hours we work from our traditional job but here on Upwork/with freelancing, we win by focusing on impact.

To mitigate it, we can for example create a habit around having a “doctor’s appointment” where we go undisturbed to dive deeper into the project for a little bit.

This requires reframing since we are used to clock in and out of jobs for a long time, and so this will naturally take a while to change.

This is one of the most powerful life lessons I’ve learned from freelancing and ironically, working in a traditional job, modern bosses tend to love this since it moves their business forward. Clocking in and out is just a metric created to hopefully help drive an impact on the bottom line but it isn’t a very good fit for that.

Examples of winning cover letters on Upwork

An Upwork proposal is different from what clients normally consider a proposal. On Upwork, this is the first impression the client gets of us whereas outside of Upwork, the proposal is usually the final recap of a potential project.

This graphic can serve as a summary:

As you’ll see, we’ll normally have had the opportunity to establish that we are good at what we do, discuss a specific project, and perhaps even flesh out the details. On Upwork, it is the other way around.

An Upwork proposal consists of a cover letter and sometimes additional questions, although the word “cover letter” is sometimes used interchangeably with “proposal”.

So what does a good Upwork proposal look like? Let’s dig in by first look at a few example proposals that won the project they were pitching for!

Upwork cover letter examples

The job description

The Upwork cover letter

The project was won at $35/h.

Another example. The project description:

Won at $250.

The cover letter:

The Upwork cover letter:

Why did these Upwork cover letters work?

Let’s see which insights we can extract from the cover letters. What do you notice? 

I notice that the proposals feel custom written to each of the projects — they show that the freelancer took the time to get to know the client and project before applying. There are some minor mistakes here and there. They are not perfect and that’s OK too.

The cover letters are SPECIFIC both in terms of addressing the project but also the freelancers’ background. They comment specifically on the project or business showing that they did their research.

I also notice that they often point out a specific unknown in the project that the client might not have thought about. Something that is needed in order to give accurate advice or price.

They take one of the following approaches (or both): friendly with genuine interest or focus on being the expert.

They are not trying to be the expert by writing a long essay about their experience, in fact, they tend to have only a small section about the freelancers’ expertise or background.

And finally, they end with a CTA to make the conversation and next steps easier for the client.

Other insights I’ve noticed are:

• The human aspect is more important than we think. I’ve earned a lot by being friendly, thoughtful of the client’s time, and focused on what they wanted – not always what I thought was best
• Showcasing our expertise and portfolio is important. Just not as always much as we like to think.

Next, let’s dive into how to apply these insights in our own Upwork cover letters.

Step by step guide to writing Upwork cover letters that win projects

A quick note before we begin. Since I’ve covered most of the frequent Upwork cover letter questions more in detail separately, I will not be diving into them here but I here are the links to each of them in case you need to dive in:

• Why do you think you are a good fit for this particular project?
• Do you have suggestions to make this project run successfully?
• What part of this project most appeals to you?

Let’s put everything we’ve learned together into the three key sections in the proposal:

Step 1: The hook

Direct response copywriting is the art of writing copy that persuades people to do  certain things — usually buy a product. 

That rule is that the headline only has one purpose: to get the reader to write the first paragraph. And the first paragraph only has one purpose: to get the reader to read the second paragraph.

You get the gist. When we apply for Upwork jobs with many proposals that are already submitted, this is particularly important, since it is easy to be lost in the sea of other proposals as we saw earlier. 

The first few paragraphs have one purpose, to get the client to open the proposal in first place. That’s it!

We can do that by addressing the client by name to instantly show that we are not wasting their time. Experienced Upwork clients are used to shitty and irrelevant proposals, so this is a good way to signal right from the get go that we are not one of those.

We can use the first few lines to write something that hooks them in since they can see that in their dashboard without opening the proposal. For example a compliment about the project or how we have similar experience.

For example “Hi NAME, I’m excited to see that you are also working in the language learning industry. I’ve helped a number of similar businesses drive customers with Facebook ads.”

Or “Hi NAME, I got excited when I saw your project about helping language students. I’ve learned two languages on my own and the most common challenge I see with students is that they are afraid of practicing because they don’t want to look stupid.”

You will often be able to find the name of the client in previous project descriptions or in the testimonials from previous projects.

Step 2: The meat

All other things being equal, this is the most important part of the proposal: We’ll show the client why we are relevant for the project. 

We can do that in a few different ways. For example by showing what we’ve done in the past but instead of showing our entire portfolio or work history, we’ll highlight just a few examples that are relevant to the project. 

That way, the busy client can quickly understand why we are relevant instead of looking at our life story and trying to guess it themselves. This is extra work and it is hard, and that’s why the client doesn’t do it. Most freelancers don’t do it either and so if we do, it’s so much easier to win the project.

For example “ As I understand you are looking for help running Facebook ads to drive more customers. I’ve helped a number of businesses similar to yours, one was teaching German and another Spanish.

By experimenting with different images, text, and audiences, I optimized the campaign from getting customers at $9/customer to $1/customer. There are many things to test but I’ve found that just focusing on the two that make a big difference will give the most bang for your buck. It would be great to speak with you to understand what you’ve already tried and how it went.”

If you don’t feel like you have perfectly related experience, highlight a project and show how one part of it is relevant. If the customers have been the same, you might highlight the pain points and show that you understand that type of customer well.

For example, if the project is for a business selling bathroom utilities like this one:

We might say: “ I helped another client in the bathroom utility industry generate leads with online marketing. We tested out three different channels: SEO, Linked ads, and Google search ads. LinkedIn was decent yet expensive. We built a great combo between different channels that I think you’ll find attractive.

Even though the items sold were slightly different, they were in a similar industry so there is likely overlap with the buying decision between their customers and yours.

With another client that sells portable gear for events, I’ve helped build a short term funnel with ads to get client leads quickly and a long-term approach with organic search traffic.

I figure your business is likely selling to event owners and in the second example my client was doing the same yet selling different gear.”

Do you remember the two best proposals we saw for the project we put on Upwork earlier? Showing samples as they did is another great approach to the “meat”-section of the proposal if we can show exactly what the project will look like. 

This is particularly great if you feel as if you don’t have any relevant experience because we move the focus to what the project will look like. 

We can expand this by walking the client through the process as well. This is also where we mitigate hidden client questions.

Common questions that are often not shared in the project description and overlooked are: 

• If there are changes/revisions during the project, will we, as the freelancer, disappear?
• Will we be easy to work with or does the busy client have to learn something new e.g. software?

We can mitigate that by for example detailing how communication might look like throughout the project e.g. if they will get weekly updates or a quick response time. 

Long-time readers of the blog will not be surprised: this is where putting in the extra effort upfront pays off.

However, I have noticed that even if something isn’t perfect, clients tend to love to see that we put in the effort because it doesn’t happen often. Modern business owners switch more and more from focusing on a specific skill set when hiring and instead, towards attitude and mindset because skills are easier to teach. 

We can show that by briefly explaining our thoughts behind what we are showing them and if relevant, the thought process behind it. 

For example if a job description is showing how a client want to run Facebook ads but doesn’t mention the project, we might explain that in order to recommend the best strategy we’d need to know more about the product and industry.

We might also show an example of how it changes depending on the price of the product e.g. that when a product cost more, a longer funnel/more time is needed in order to persuade the buyer.

Step 3: the close

This section is easy and focuses on next steps. Write a paragraph or two about the portfolio pieces or testimonials you have attached – don’t just attach things and let the busy client guess what it is.

Then conclude with one question so the client knows what to do next. I like to suggest a phone call to learn more but if you aren’t sure if you can help the client yet, you might ask a simple question about their business such as which industry they are in or about the products they sell.

For example, “I’d like to keep this short to respect your time. I have attached a few testimonials from previous projects, in case you are curious. Out of interest, what are your most popular products and what price point do they sell at?”

There is no real formula and it is more art than science as long as you add the key components and answer the questions that the client is looking to get answered. They might be described directly in the job description as well as those hidden questions we discussed before.

The client wants to know how we can help them and the more specific we are in showing them that, the easier it is to understand why they should work with us.

Portfolio, Upwork profile text, Job Success Score, etc. are all ways to show that and help the client “outsource ” the decision. 

We can either help them outsource the deciding by having them think “if this freelancer worked on x project or with y client brand that I like, they can probably help me as well”, or we can go ahead and show them directly how their project will look and what it feels like to work together with us through showing the process.

For example, if there is a big timezone difference we might realize that they could be concerned about it and instead of leaving it up to chance we can address it right away — which also shows that we thought about the client and how they might feel.

We might tell them that the time zone difference is actually a benefit because they can wake up to a project update in their inbox since we can work on their project while they are asleep because of the time zone difference. 

Notice how much we dive into how the client feels. That is not random. Clients often hire freelancers based on emotions even though most of us like to think that it is a logical decision.

Remember, your proposal doesn’t need to be the best in the world, it just needs to be better than the other applicants.

How to win projects if you have no experience?

You and I have already discussed this earlier in the guide and the overarching idea is to win by showing that we put in a lot of effort. We can also make it easier by picking an idea that can be done without crazy technical knowledge like leads research.

The most common approaches to show your attitude is to:

• Show a sample of how the project will be done
• Help the client visualize what the project looks like when it is complete and how the collaboration (incl. communication) will work throughout the project so they know what to expect
• Show that you’ve worked hard to understand the client by including small details that indicate you’ve done your homework instead of writing a long essay

How to write cover letters fast with templates

I don’t recommend using this section until you’ve landed plenty of clients and feel confident that when you send out a certain number of cover letters, you know you’ll land a client.

Only then does it make sense to optimize the process. Otherwise we are optimizing the wrong thing and not gaining anything.

That being said, the simplest way to go about it is to categorize the clients you’ve worked with into certain buckets depending on what type of job descriptions they use and then collect all the winning proposals for each of those job description types.

Next, mix and match each of the proposal sections for new proposals like a swipe file. For example, you might use half of the meat section from one proposal, another half from another proposal and the closing section from a third proposal.

The key here is to only use winning proposals since you know that they work. It makes sense to experiment with a few things here and there to develop new ideas as well. That works particularly well if you can reuse some proven sections of your old proposals.

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How To Write a Cover Letter: Basics and Examples for Upwork Success

Creating a compelling cover letter is crucial for securing jobs on Upwork, the popular freelancing platform. A well-crafted Upwork cover letter can set you apart from the competition and increase your chances of landing your desired projects. This guide will walk you through the basics of writing a cover letter for Upwork, provide examples, and offer tips to make your proposals shine.

Table of Contents

Understanding the Importance of an Upwork Cover Letter

Basics of writing a cover letter for upwork, key elements of an effective upwork cover letter, common mistakes to avoid in upwork cover letters, step-by-step guide to writing an upwork cover letter, upwork cover letter sample for web developers, upwork cover letter sample for graphic designers, upwork cover letter sample for content writers, personalizing your upwork cover letter, using keywords effectively in your upwork cover letter, showcasing your unique selling proposition in upwork cover letters, tips for writing a winning upwork proposal cover letter, how to format your upwork cover letter for maximum impact, follow-up strategies after submitting an upwork cover letter, faq about upwork cover letters.

An Upwork cover letter is your first opportunity to make a great impression on potential clients. It sets the tone for your professional relationship and demonstrates your enthusiasm and suitability for the project. A strong cover letter can significantly increase your chances of being hired.

Writing a cover letter for Upwork requires a clear structure, an appropriate tone, and a personalized approach. Here’s a breakdown:

• Structure: Your cover letter should include an introduction, body paragraphs highlighting your skills and experience, and a conclusion with a call to action.
• Tone: Maintain a professional yet friendly tone. Show enthusiasm for the project and confidence in your abilities.
• Personalization: Customize each cover letter to the specific job post and client. Mention the client's name and address their project requirements directly.

An effective Upwork cover letter should include the following key elements:

• Introduction: Briefly introduce yourself and mention the job you're applying for.
• Skills Highlight: Highlight the skills that are most relevant to the job. Use bullet points for clarity.
• Relevant Experience: Share examples of past work that demonstrate your expertise. Be specific and concise.
• Call to Action: End with a strong call to action, inviting the client to discuss the project further.

Avoid these common mistakes to increase your chances of success:

• Generic Openings: Personalize each cover letter. Avoid using generic openings like "To whom it may concern."
• Overly Long Letters: Keep your cover letter concise. Aim for 200-300 words.
• Lack of Proofreading: Typos and grammatical errors can make a poor impression. Proofread your cover letter carefully.

Follow these steps to write a compelling Upwork cover letter:

• Analyzing the Job Post: Carefully read the job description. Identify the key skills and requirements.
• Crafting the Introduction: Start with a friendly greeting and mention the job title. Introduce yourself briefly.
• Showcasing Your Skills: Highlight your relevant skills and experiences. Use bullet points for easy reading.
• Ending with a Strong CTA: Conclude with a call to action. Invite the client to schedule an interview or discuss the project further.

Example Breakdown:

Introduction:

"Hi [Client's Name],

I’m excited to apply for your web development project. With over five years of experience in web development, I have the skills and expertise to deliver high-quality results."

Skills Highlight:

• Proficient in HTML, CSS, JavaScript, and PHP
• Experience with responsive design and cross-browser compatibility
• Strong problem-solving skills and attention to detail

Relevant Experience:

"I recently completed a project for a client where I developed a custom e-commerce site that increased their sales by 30%."

Call to Action:

"I would love to discuss your project in more detail. Please feel free to reach out to schedule a call."

I’m thrilled to submit my application for your graphic design project. With a background in graphic design and a passion for creativity, I’m confident I can bring your vision to life."

• Expertise in Adobe Creative Suite
• Experience with branding and logo design
• Strong visual communication skills

"I designed a new logo for a startup that significantly improved their brand recognition and customer engagement."

"I look forward to the opportunity to discuss how I can contribute to your project. Let’s schedule a time to chat."

I’m eager to apply for your content writing project. With a strong background in content creation and SEO, I can help you create engaging and optimized content."

• Proficient in SEO best practices
• Experience with blog writing and article creation
• Strong research and editing skills

"I’ve written numerous articles for a tech blog that have consistently ranked on the first page of Google."

"I’d love to discuss your content needs further. Please get in touch to arrange a meeting."

Addressing the Client: Always use the client's name if it's available. It shows attention to detail and genuine interest.

Tailoring Your Proposal: Customize your cover letter to reflect the specific job requirements. Mention details from the job post to demonstrate your understanding.

Keyword Integration: Use relevant keywords from the job post naturally within your cover letter to increase visibility.

SEO for Proposals: Just like SEO for web content, using the right keywords can make your proposal more discoverable and relevant.

Highlight what sets you apart from other freelancers. Whether it’s a unique skill, a specific experience, or a distinctive approach, make sure to emphasize your unique selling proposition.

Clarity: Be clear and concise in your writing. Avoid jargon and overly complex sentences.

Professionalism: Maintain a professional tone while being friendly and approachable.

Enthusiasm: Show genuine enthusiasm for the project and the opportunity to work with the client.

Layout: Use a clean and simple layout. Break your text into paragraphs and use bullet points where appropriate.

Readability: Choose a readable font and size. Avoid large blocks of text.

Professional Appearance: Ensure your cover letter looks professional and polished. Pay attention to spacing and alignment.

Timing: Follow up if you haven’t heard back within a week.

Politeness: Be polite and professional in your follow-up message.

Persistence: Show continued interest without being overly pushy. A gentle reminder can keep you top of mind.

What is the best length for an Upwork cover letter?

Aim for 200-300 words. Keep it concise and to the point.

How can I make my Upwork cover letter stand out?

Personalize your cover letter, highlight relevant skills and experience, and maintain a professional yet friendly tone.

Should I include a portfolio in my Upwork cover letter?

Mentioning your portfolio is a good idea. Provide links to relevant work samples.

How often should I follow up after submitting a cover letter?

Wait about a week before following up. Be polite and express continued interest in the project.

What are common mistakes to avoid in an Upwork cover letter?

Avoid generic openings, overly long letters, and typos. Make sure to customize each cover letter to the specific job post.

Can I use a template for my Upwork cover letter?

While templates can provide structure, always personalize each cover letter to the job and client.

Writing an effective Upwork cover letter is an essential skill for freelancers. By understanding the basics, avoiding common mistakes, and personalizing each proposal, you can increase your chances of success on the platform. Use the provided examples and tips to craft compelling cover letters that will help you stand out to potential clients and win more projects.

• Cybersecurity
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• Social Media

5 Cover Letter Samples For Upwork: Tips For Success And Mistakes To Avoid

In the fast-paced world of freelancing, effective communication is vital to securing projects and building a successful career. One of the most crucial elements of your Upwork profile is the cover letter.

A well-crafted cover letter can make all the difference in grabbing the attention of potential clients , distinguishing yourself from the competition, and ultimately landing the gig.

In this comprehensive guide, we will   dive into the essential strategies and tips to help you master the art of writing compelling Upwork cover letters.

Understand the client's needs

One of the most crucial aspects of writing an effective cover letter on Upwork is demonstrating your understanding of the client's needs.

By WriitingForu

Updated on: November 14, 2022

In This Article

Here are  the 18 ways to write your Upwork cover letter effectively helping you get your 1st order or your journey on the way.

  1. address your clients by their name.

You can find your client’s name in their Recent History. To do that, Visit the job you’d like to bid on, choose it, then scroll to the bottom. There you will see something relevant, such as this image below.; once you find the name, note it down and move to the next step.

In this Picture, the Client’s Name is  Rex ; check the one you are looking for.

2. Show them you’ve read their job description

Please read the job description from A to Z and understand what your clients want you to do for their business or Whatever the project is related to.To understand it the best way, let me show you an example. The Description is present in job in which the client requires writers for content who are focused on Science and Religion or whatever, so they can write the best content for their website and as well as for their Social media handles.

3. Share a surprising piece of knowledge

  While writing your proposal, share something catchy, attractive, and pleasant to your client so that you can grab their attention to your submissions. Try to catch them in your first two lines of the knowledge you are sharing; doing this will not only capture your client’s attention, but he will come to know that who powerfully you grab his attention, the same you will do for his content readers.

4. Ask a thoughtful question

  While writing your cover letter for Upwork, you must ask related questions from your client about the project to build their interest in your proposal rather than moving on to the next bid.

You can start questioning them with a statement, “Hi! I just read your job and it sparked a couple of Questions in my mind:

1. Ask Question Number 1

2. Ask Question Number 2

3. Ask Question Number 3

You can ask a minimum of 2 questions and a maximum of 3 to 4 Questions. It will make your client interested in you to get a quote from you and start discussing his project more.

5. Offer helpful Suggestions

  Who wouldn’t like to take helpful Suggestions? Of course, no one! You can make your Upwork Proposal more stunning if you offer your clients helpful suggestions that can boost their sales and bring value to their business, they would love to talk to you about their projects in detail, sometimes they become very, very happy, and they hire you after reading your Upwork Proposal regarding their Job Post.

6. Don’t open with “Dear sir or madam”

  Starting from your first line, don’t open up your Upwork Proposal like “Dear Sir/Madam, I have read your project details and it……”

Instead, open up like this “Rex, Hi! I just read that you are looking for a “Social Media Management” Expert. But before anything…….”

7. Break the ice with a compliment

  When you write your Upwork Proposal, you must be politely thanking them for starting your business. This will help break the ice between yourself and your customer.

Let Say, You add this complement in your Upwork Proposal letter  “Rex, Hi! Congratulations on starting your online blog. I can help you write content that can engage readers all over the world and can boost your audience and traffic by 10x by my proven strategies; here is the link to my past work directly related to your job details.”

8. Find common ground, then mention it

  While reading the job description in detail, you should find common ground to which the client is pointing your attention; you have to note that point and talk around that because your client will be comfortable and want more to hear from you in this circle. Grab that points and start talking to your client about his project, i.e., If he is talking about content writing, you should talk only about content writing rather than talking about how expert you are or talking out of yours’s client’s interest; they don’t care how much you are expert they need their work to done perfectly by the freelancer they hire for which they’ll pay you $$$.

9. Show them a relevant Piece of work you’ve done

In doing so, they will understand better that you are a great fit for this project.Also, they would be eager to ask you questions about the relevant work you have done for the past clients. This is a fantastic option to make your Upwork suggestions more appealing, much stunning, and much eye-catching .

The best way to share your Relevant work is to:

1. Upload all your work to Google Drive and share the link to your clients in your Upwork Proposal. 2. Directly attach your work in the Upwork sample Area where you use to attach the samples, i.e., you can upload up to 10 samples, and each has a size capacity of 25 Megabytes (MB).

10. Tell a Story About a similar client you helped

  If you have worked on similar projects, Interns, Jobs, or you might help someone with the same project, you can tell them about that. Also, you can attach the relevant work done in the story you are telling to your client.Tell them how you helped your client with your expertise and boosted their sales and audience, and you bring their business from having zero to top. For make them sure you can add up the screenshot of the results that you have driven for your client’s work you are talking about, this way they will be 100% sure that you are a great fit for them, and they will hire you as soon as possible and the submit their requirements to you about their project.

11. Say something that shows your expertise

  Now here comes the part you will talk about yourself, your expertise, and the work you have done so for past clients, also. You can mention your experience and the $$$ You earned from the past projects you have done, your current Ranking, i.e.,

For Upwork: Rising Star, Top Rated, Top-rated Plus, and Expert Vetted

For Fiverr: Level 1 Seller, Level 2 Seller, and Top Rated Seller

You can also add that you got 5 Star raving Feedback from your clients on the projects you have done from them, also their testimonials.

But these all must be very short and precise. Your whole Upwork Proposal Should not Exceed more than 6-7 Lines.

12. Don’t talk all about yourself

  You are writing the Upwork Proposal for the dream jobs you want. It would be best if you remembered that you have to talk less about ( I ) , i.e., About yourself and more and more about your client’s Job details and description to build their attention to your job proposal.

13. Research the client before writing a proposal

  What does this mean? Well, it means you have to research the client well and gather all the required information needed before you start writing the Upwork Proposal.

Well, you need all this info mentioned below:

1. Clients Recent History. 2. Client’s Feedbacks. 3. Client’s Ratings. 4. Client’s Hire Rate. 5. Client’s Payment Method Must be approved. 6. Average Hourly rate Paid to Freelancers.

14. Never spam them with copy/paste

  Never spam your clients with copy/paste templates; they would come to know that you have used the copy/paste template to get the job.

Make your own Upwork Proposal every time you apply for the job/project you want to work on.

Always remember one thing  “First Impression is the last impression.”

15. Tell them pitfalls they should avoid

  Help them out by telling what they should avoid while doing business, making their strategies correct, searching out for the mistakes they are doing, and telling them not to do; this is a great way to grab a long-term client.

16. Don’t Focus too Much on Your Education (No one cares)

  This is my personal experience no one cares how much educated you are, they only care if you have proven your skills and drive great results for the projects you have done for your clients, So this will be friendly advice don’t bother to write about your education too much, they already know how much educated you are, because it is mentioned on your profile as you can see here:

17. Keep items simple and to the point

While writing your Upwork proposal, you must keep all the stuff simple, easy, and related to the job description; in short, tell your clients what they expect to listen to. To understand this, consider yourself as you are a client and find the best freelancer to get your work done; this is a great way to think about how your client thinks and what type of expertise he is looking to hire and work with. Believe me, I practiced it, and it’s very cool you will get to know what type of work your client is looking For.

18. Don’t Write unnecessary and long paragraphs

Don’t write essays in your Upwork proposals, and clients wouldn’t consider looking at least at your Cover letters. Here’s what you need to be doing to ensure that your proposal on Upwork is stunning and rocking.

1. Don’t Talk out of the Ground (Talk only about your job description). 2. Again, talk less about yourself and more about your client’s work. 3. Only talk about the Client’s Problems solution, Suggest him in 3 to 4 ways to solve their problems. 4. Short, sweet, and precise proposal focusing on the pain point.

Remember Few Points:

• Your Profile Should be 100% Complete.
• The client’s reviews are very important. Get a good one always.
• Don’t bid on the job if you can’t do it.
• Under-promise and overdeliver.
• The portfolio is key.
• Few testimonials on the profile are a goldmine. We have mentioned the best 18 ways to write your Upwork cover letter effectively, follow up and see how your results changes into days, or weeks.

Thank You For Reading; Should you need any queries or suggestions, don’t hesitate to get in touch with us., We would love to listen to them.

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How to make a living freelancing from home on upwork: tips and tricks for success.

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Land Your Dream Freelance Gig: Upwork Cover Letter Guide

Landing freelance gigs on Upwork requires more than just a stellar profile. While your skills and experience take centre stage, a well-crafted cover letter can be the secret weapon that sets you apart from the competition. 

This guide equips you with expert tips and winning templates for cover letters for Upwork to craft proposals that grab clients' attention and secure those dream projects.

Understanding the Importance of a Cover Letter on Upwork

Defining a cover letter in the freelance landscape.

Cover letters on Upwork serve as introductions, expand your profile, and showcase your suitability for the job, much like in the traditional job market. It's your chance to personalise your proposal, demonstrate your understanding of the project, and showcase what makes you the ideal freelancer for the job.

Why Your Upwork Cover Letter Makes a Difference

Here's why a cover letter matters:

• Provides Context on Your Fit:  A cover letter allows you to expand on your experience and skills beyond a simple resume bullet point. You can explain how your unique background and approach make you the perfect person for the role.
• Cuts Through the Noise: Upwork is a crowded marketplace. A strong cover letter makes you stand out.
• Demonstrates Initiative and Communication Skills: A well-written cover letter showcases your professionalism and ability to communicate effectively, essential qualities for any freelancer.
• Opportunity to Address Specific Requirements: A cover letter for Upwork helps highlight your skills directly relevant to the project's needs, demonstrating your understanding of the client's goals.

Crafting a Winning Cover Letter: Essential Tips

Now that you understand the importance of a cover letter let's delve into the key elements that make it effective:

Add Your Personality (While Remaining Professional)

While professionalism is key, there's no need to be boring. Write in a conversational tone that's respectful but engaging. Avoid starting with dull phrases like "My name is Job Applicant Jean" and instead, let your personality shine through with phrases like “Having helped clients achieve [Specific results] in the past, I believe my skills can be a valuable asset to your [Project Name] project.” 

Integrate Keywords Seamlessly

Pay attention to the keywords used in the project description. Subtly integrate these keywords throughout your cover letter for Upwork to improve your proposal's searchability within Upwork's search engine.

Example: Look for keywords in the project description (e.g., "social media marketing"). Subtly weave them into your cover letter to improve searchability within Upwork's search engine. Instead of generic statements like " I have experience in marketing ,” go for keyword integration: " I noticed you mentioned a focus on social media marketing and audience engagement. In my previous role, I managed social media campaigns that grew follower bases by 30% through targeted content strategies. "

Proactively Address Client Concerns

Anticipate potential concerns clients might have and address them directly in your cover letter. This demonstrates your attentiveness and ability to think ahead.

For example, instead of leaving clients wondering with generic statements like "I'm a great writer, trust me,” try addressing concerns like"I understand clear communication is crucial. I provide regular progress updates and keep you informed throughout the project. Feel free to reach out with any questions or concerns."

Crafting a Memorable Closing Statement

Instead of a standard sign-off, conclude with a call to action that reinforces your value proposition.

Example: "I'm confident my skills can significantly benefit your project. Let's discuss how I can help you achieve your goals. I'm available for a call at your earliest convenience."

Refine Your Approach: As you gain experience, track what resonates with clients and adapt your cover letters for continued success.

Showcase Your Passion and Understanding of the Client's Industry

Go beyond just listing your skills. Briefly mention what excites you about the client's industry or project type. This demonstrates genuine interest and sets you apart from freelancers focused solely on the job itself.

Example: "I've been following the impressive work your company has done in the sustainability sector, and I'm particularly passionate about [specific aspect of the industry]. My experience in [relevant skill] combined with my enthusiasm for this field allows me to bring a unique perspective to your project."

Highlight Your Skills and Quantify Your Achievements (When Possible)

Don't simply repeat your resume. Briefly showcase your most relevant skills and experiences that directly address the project's requirements. Back up your claims with data. Numbers add credibility and give clients a clearer picture of your impact.

Example: Instead of saying " increased website traffic, " quantify it. " I crafted SEO-optimised blog posts that resulted in a 25% increase in organic website traffic for my previous client. "

By incorporating these essential tips, you'll craft compelling cover letters that land you the freelance projects you deserve. Remember, a cover letter is an ongoing conversation. Keep personalising and refining your approach to stand out on Upwork!

Sample Cover Letter Templates for Success

These Upwork cover letter samples provide a foundation to build upon, tailored to different freelance specialities.

General Template: A Versatile Approach

Hi [Client Name],

I am writing to express my interest in your project for [Project Title]. Having reviewed the details, I am confident that my skills and experience in [Your Skills] make me a strong fit for this role.

In my previous work with [Previous Client/Company], | successfully [Describe a Relevant Achievement]. My portfolio showcases a range of projects that demonstrate my ability to [Highlight Relevant Skills]

I am eager to learn more about your vision for this project and discuss how | can contribute to its success. Please find my portfolio attached for your review.

Thank you for your time and consideration.

[Your Name]

Web Designing Template

Dear [Client Name],

I came across your project for [Project Title] and was immediately drawn to the opportunity to leverage my expertise in web design. With [Number] years of experience crafting user-friendly and visually appealing websites, I am confident I can deliver exceptional results.

In my previous project for [Previous Client], I designed a website that resulted in a [Quantifiable Achievement] increase in [Metric, e.g., traffic, conversions]. My portfolio showcases my ability to design websites that are not only aesthetically pleasing but also optimised for [Areas of Expertise, e.g. SEO, mobile responsiveness].

I'm eager to discuss your vision for the website and collaborate on a design that exceeds your expectations. Please find my portfolio linked below for your reference: [Portfolio Link]

Content Writing Template

Hey[Client Name],

I came across your project for [Project Title] and was immediately drawn to the opportunity to leverage my content writing skills. With [Number] years of experience crafting engaging and informative content, I am confident I can create pieces that resonate with your target audience and achieve your desired goals.

In my previous role at [Previous Client/Company], I successfully increased website traffic by [Quantifiable Achievement] through the creation of [Type of Content, e.g., blog posts, SEO-optimised articles]. My portfolio showcases my ability to write in various styles and tones, ensuring your content aligns perfectly with your brand voice.

I'm eager to discuss your content strategy and brainstorm ideas that will captivate your audience and drive results. Please find writing samples relevant to your project in my portfolio linked below: [Portfolio Link]

Graphic Design Template

I'm excited to submit my proposal for your [Project Title] project. Having reviewed the details, I am confident my expertise in graphic design can deliver visually stunning and impactful creative assets that align with your vision.

For [Number] years, I've been helping businesses like yours create captivating visuals that elevate their brand identity. In my previous project for [Previous Client], | designed [Type of Design, e.g. logos, social media graphics, website banners] that resulted in a [Quantifiable Achievement] increase in [Metric, e.g. brand awareness, engagement].

My portfolio showcases my design versatility and ability to translate your ideas into effective visuals. I'm particularly skilled in [Areas of Expertise, e.g., brand identity design, illustration, UI/UX design. I'm eager to collaborate with you and bring your design vision to life. Please find a link to my portfolio showcasing relevant design work: [Portfolio Link].

Video Editing Template

Hello [Client Name],

Having reviewed your project for [Project Title], I'm confident my video editing skills and creative vision can transform your raw footage into a compelling and engaging video.

With a passion for storytelling and [Number] years of experience editing videos for [Previous Clients/Companies/Industries], | possess a strong understanding of pacing, transitions, and the power of visuals to capture and hold the audience attention.

In my previous project for [Previous Client], I edited a video that achieved [Quantifiable Achievement] by utilising [Specific Editing Techniques]. My portfolio showcases my ability to edit videos across various styles, from promotional content to explainer videos.

I'm eager to discuss your vision for this project and collaborate on crafting a video that exceeds your expectations. Please find a link to my portfolio showcasing my editing skills: [Portfolio Link].

Note: Adapt the bracketed sections to your specific skill set. Also, while you can use these templates for reference, it's important to make your cover letter very personalised.

By incorporating these tips and templates, you'll be well on your way to crafting compelling cover letters for upwork proposals that land you the freelance projects you deserve. Remember, a cover letter is an ongoing conversation. As you gain experience on Upwork, track what resonates with clients and refine your approach for continued success.

Q1. What Components Are Mandatory for a Good Cover Letter?

Ans. While there's no strict format, strong cover letters typically include:

• A personalised greeting
• A brief introduction highlighting your relevant skills and experience
• A specific example from your portfolio that showcases your expertise
• A closing that expresses your enthusiasm and next steps (e.g., call to schedule a call)

Q2. The Resume and Cover Letter Dilemma: To Copy or Not to Copy?

Ans. Your cover letter shouldn't simply replicate your resume. It expands upon your resume by demonstrating your understanding of the specific project and how your skills directly benefit the client.

Q3. What is the difference between a Proposal vs. a Cover Letter?

Ans. On Upwork, the terms "proposal" and "cover letter" are often used interchangeably. They both refer to the written document submitted to convince a client to hire you. However, some freelancers differentiate between the two. A cover letter might be the initial introduction, while a proposal includes the cover letter alongside more detailed information about your approach, timeline, and pricing.

Q4. Should you use ChatGPT to write your cover letter?

Ans. While AI writing tools like ChatGPT can help generate ideas, it's crucial to maintain a personal touch in your cover letter. Clients value genuine communication and a clear understanding of your skills. It's best to use these tools as a starting point and then personalise the content for each project.

Letter Templates & Example

The Perfect Sample Cover Letter for Upwork Proposal: Ace your Freelance Applications

Are you tired of submitting job proposals on Upwork and receiving no response from potential clients? Your cover letter could be the problem. Writing a winning cover letter is crucial in order to grab the attention of the client and showcase your skills and experience. Lucky for you, we have compiled some sample cover letters for Upwork proposals that you can use as a starting point. These examples are fully editable so you can tailor them to fit your own personal style and expertise. With a little extra effort in crafting your cover letter, you can increase your chances of landing your dream job and stand out among the competition.

What Should Be the Structure of Your Sample Cover Letter for Upwork Proposal?

When it comes to creating a proposal on Upwork or any freelance platform, one of the most important elements is the cover letter. Your cover letter is your chance to introduce yourself, showcase your skills, and convince the client that you are the best person for the job. So, what is the best structure for a sample cover letter for an Upwork proposal?

Firstly, it’s important to remember that every proposal is unique, and you should tailor your cover letter to the specific job posting. However, there are some general guidelines to follow.

Start with a friendly greeting and introduction. Address the client by name if possible, and introduce yourself briefly. For example, “Hello [Client Name], my name is [Your Name], and I am a freelance [Your Profession] with [X years/months] of experience.”

Next, address the client’s needs and requirements. Review the job posting carefully and highlight the key skills and responsibilities that the client is looking for. Explain how you can meet and exceed these expectations. For example, “I noticed in your job posting that you are looking for someone who has experience with [Skill]. I have been working in [Your Profession] for [X years/months] and have experience in [Related Skill]. I am confident that my skills and expertise align perfectly with your needs.”

Follow up with some examples of your past work or achievements. Provide links or attachments to your portfolio or website if applicable. This will help the client to visualize your skills in action. For example, “I recently completed a project for [Previous Client], where I [Achievement]. You can see the project and the client’s feedback on my portfolio here: [Link].”

Finally, end your cover letter with a call-to-action and a thank you. Invite the client to contact you with any further questions or to discuss the project in more detail. Express your gratitude for their consideration and time. For example, “Thank you for taking the time to read my proposal. If you have any questions or would like to discuss the project further, please don’t hesitate to contact me. I look forward to potentially working with you.”

In conclusion, the best structure for a sample cover letter for an Upwork proposal is one that is personalized, focused, and friendly. By following the guidelines outlined above, you will be able to create a compelling cover letter that showcases your skills and convinces the client to choose you for the job.

7 Upwork Proposal Cover Letter Samples for Different Reasons

Sample cover letter for a content writer job proposal.

Dear [Client Name],

I am excited to submit my proposal for the Content Writer position you posted on Upwork. As an experienced content writer with over three years of experience, I have the skills and knowledge to help you achieve your goals.

My expertise in creating high-quality content that is engaging, informative, and SEO-optimized is something that I believe would be a valuable asset to your team. Whether it’s writing blog posts, articles, product descriptions, or social media content, I have the skills and expertise to create content that your audience will love.

Thank you for considering my proposal. I look forward to working with you soon.

Best regards,

[Your Name]

Sample cover letter for a Graphic Designer job proposal

I am thrilled to submit my proposal for the Graphic Designer position you recently posted on Upwork. As a skilled graphic designer with five years of experience, I believe that I can provide you with high-quality designs that meet your needs.

Whether it’s creating logos, brochures, business cards, or website designs, I have the skills and expertise to bring your ideas to life. I am proficient in using Adobe Photoshop, Illustrator, and InDesign, and I have a keen eye for detail and a passion for creating visually appealing designs.

Thank you for considering my proposal. I look forward to hearing from you soon.

Sample cover letter for a Web Developer job proposal

I am excited to submit my proposal for the Web Developer position you posted on Upwork. As an experienced web developer with over six years of experience, I have the skills and knowledge to help you achieve your goals.

Whether it’s building a website from scratch or improving an existing one, I have experience in using HTML/CSS, JavaScript, PHP, and WordPress to create websites that are responsive, user-friendly, and visually appealing. I am passionate about coding and staying up-to-date with the latest web technologies, so you can be sure that I will provide you with the best possible service.

Sample cover letter for a Virtual Assistant job proposal

I am excited to submit my proposal for the Virtual Assistant position you posted on Upwork. As an experienced virtual assistant with over four years of experience, I have the skills and knowledge to help you stay organized, save time, and achieve your goals.

Whether it’s managing your emails, scheduling appointments, conducting research, or handling customer inquiries, I have the skills and expertise to provide you with the best possible service. I am highly organized, detail-oriented, and proactive, and I am dedicated to ensuring that you are always satisfied with my work.

Sample cover letter for a Social Media Manager job proposal

I am excited to submit my proposal for the Social Media Manager position you posted on Upwork. As an experienced social media manager with over five years of experience, I have the skills and knowledge to help you grow your online presence and engage your audience.

Whether it’s managing your social media accounts, creating and curating content, analyzing analytics, or developing and implementing social media marketing campaigns, I have the skills and expertise to provide you with the best possible service. I am highly creative, strategic, and passionate about social media, and I am dedicated to helping you achieve your goals.

Sample cover letter for an SEO Specialist job proposal

I am excited to submit my proposal for the SEO Specialist position you posted on Upwork. As an experienced SEO specialist with over six years of experience, I have the skills and knowledge to help you improve your search engine rankings, drive traffic to your website, and grow your online business.

Whether it’s conducting keyword research, optimizing your website for search engines, developing and implementing link building strategies, or analyzing analytics, I have the skills and expertise to provide you with the best possible service. I am highly analytical, strategic, and dedicated to staying up-to-date with the latest SEO trends and best practices.

Sample cover letter for a Customer Service Representative job proposal

I am excited to submit my proposal for the Customer Service Representative position you posted on Upwork. As an experienced customer service representative with over five years of experience, I have the skills and knowledge to provide your customers with excellent service and support.

Whether it’s answering phone calls, responding to emails, handling complaints, or processing orders, I have the skills and expertise to provide your customers with the best possible service. I am highly empathetic, patient, and dedicated to ensuring that your customers are always satisfied with your service.

Tips for Crafting a Winning Upwork Proposal Cover Letter

Creating a strong cover letter for your Upwork proposal can make all the difference when it comes to winning a job and building a successful freelance career. Here are some tips to help you craft a powerful cover letter that shows off your skills and wins over potential clients:

1. Start with a strong introduction: Begin your cover letter with a clear and professional introduction that outlines who you are, what you do, and why you’re a good fit for the job. This will help the client understand your experience and qualifications upfront.

2. Highlight your skills: Use your cover letter to showcase your most in-demand skills, including any certifications or experience you have in specific tools or software. Be sure to tie your skills back to the client’s needs and explain why you’re the best candidate to fulfill them.

3. Demonstrate your experience: Use your cover letter to highlight your past work experience, including any projects that are relevant to the job at hand. This will help the client see how your skills and expertise have prepared you for this opportunity.

4. Be specific: Avoid generic language and demonstrate your attention to detail by using specific examples and data points to illustrate your skills and experience. This will help the client understand exactly how you can help them and what sets you apart from other applicants.

5. Be concise: Keep your cover letter brief and to the point, focusing on the most important information and avoiding lengthy explanations or unnecessary details. This will show the client that you value their time and can communicate clearly and efficiently.

By following these tips, you can create a compelling cover letter that showcases your skills, experience, and potential to help clients achieve their goals. Good luck!

FAQs Related to Sample Cover Letter for Upwork Proposal

Why should I include a cover letter in my Upwork proposal?

Including a cover letter in your Upwork proposal can help you stand out from the competition and showcase your skills and experience to potential clients. It’s a great opportunity to introduce yourself, highlight your qualifications, and make a good first impression.

What should I include in my cover letter?

Your cover letter should be tailored to the specific job posting and include information about your relevant skills and experience. You should also highlight any past successes or achievements that demonstrate your ability to deliver high-quality work. Be sure to express your enthusiasm for the job and explain why you’re the best fit for the position.

How long should my cover letter be?

Your cover letter should be concise and to the point, typically no more than one or two paragraphs. You don’t want to overwhelm the client with too much information, but you also want to provide enough detail to pique their interest and make a strong case for why you should be hired.

Should I use a template for my cover letter?

Using a template can be a good starting point for your cover letter, but it’s important to personalize it for each job application. Make sure you customize the language and content to match the specific job posting and highlight how your skills and experience align with the client’s needs.

Can I attach samples of my work to my cover letter?

Yes, if you have relevant samples of your work that demonstrate your skills and experience, you can include them as attachments to your cover letter. This can help the client get a better sense of your capabilities and make a more informed decision about whether to hire you for the job.

Should I mention my rate in my cover letter?

It’s generally not necessary to mention your rate in your cover letter, as this can be discussed later on in the hiring process. Instead, focus on highlighting your skills and experience and making a strong case for why you’re the best fit for the job.

What can I do to make my cover letter stand out?

To make your cover letter stand out, be sure to personalize it for each job application and focus on your relevant skills and experience. Use strong action verbs and concrete examples to demonstrate your past successes and show how you can add value to the client’s project. Finally, be sure to proofread your cover letter for errors and typos before submitting it.

Happy Writing!

I hope you found this sample cover letter for Upwork proposal helpful. Remember to always customize your cover letter to the specific job and client you are applying to. Confidence, enthusiasm, and attention to detail are important elements that employers look for in a cover letter. Thanks for reading and please come back again to read more tips and tricks for successful freelancing. Happy writing!

5 Effective Cover Letter Samples for Upwork Proposal to Win Your Dream Project How to Write an Effective Proposal Letter for Upwork: A Step-by-Step Guide How to Write a Winning Sample Proposal Letter for Upwork 10 Effective Cover Letter for Upwork Proposal Sample Templates You Can Use Today Discover the Best Proposal Letter for Upwork to Win More Projects Top 10 Sample Cover Letter for Upwork Customer Service to Boost Your Chances of Getting Hired

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Upwork Cover Letter Sample: 09 Examples & Ideas

We know you’re looking for the best way to start your job search, and we want to help. Our Upwork Cover Letter Sample are designed to show you how to highlight your skills and experiences in the most effective way possible. With a well-written cover letter, you’ll be one step closer to getting the job of your dreams. Let us help you make an amazing first impression on potential employers.

Cover letters are an important part of the job application process, and they can be a great way to show off your skills and personality. Cover letters can be a great way to show off your skills and enthusiasm for the position. But they can also be a lot of work to write. However, many people struggle with knowing how to write them. If you’re looking for some inspiration, or just want to see what a good cover letter looks like, we’ve got you covered. We’ve included a few work cover letter samples that you can use as a starting point for your own applications.

Check out these sample ideas to get inspired! There are many different ways to showcase your skills and experience in a cover letter. So find one that fits your personality and style. And don’t forget to personalize it for each job you apply to – the hiring manager will be able to tell that you took the time to tailor it just for them.

For More: Beginner Short Cover Letter Sample: 07 Examples Ideas

Cover Letter for Upwork Proposal

Dear Sir/ Madam,

I am writing to apply for the [POST TITLE] role advertised on your website. I have experience in [FIELD], and believe my skills and previous experience make me a worthy candidate for this position.

From my research, it seems that you are looking for a [DESCRIPTION OF THE JOB DESCRIPTION]. My CV is enclosed.

I would like to highlight my relevant skills and experience as follows:

> [QUALIFICATIONS]

> [EXPERIENCE]

> [OTHER INFORMATION THAT BRANCHES FROM THE JOB DESCRIPTION].

Any questions you may have regarding my application should be answered by the enclosed CV, but please don’t hesitate to contact me directly. I look forward to hearing from you soon.

Sincerely, [YOUR NAME] [CONTACT DETAILS] .

Sample Cover Letter for Upwork

Dear Sir/Madam,

Please find attached my CV to apply for the position of [JOB TITLE HERE]. I would be grateful if you would consider me for this role.

During the course of my 10+ years working in [INDUSTRY & POSITION], I have successfully demonstrated ability to work independently and as part of a team across various projects. I have made significant contributions to the success of projects by successfully managing the requirements, developing solutions and leading vendor teams.

As well as bringing extensive experience to this role, I also bring many personal qualities that are required for this position including drive, commitment, resilience and organization. The ability to work under pressure is a key requirement for this position and I have consistently demonstrated these skills.

My qualifications, achievements and contributions would make me an asset to your company. As previous employers, my referees will confirm that I am a hard working team player with honesty and integrity who always delivers on time. Please contact me should you wish to discuss this position in further detail.

Yours sincerely, Name:_______, Email:___________, Address:__________ Contact#____________

Upwork proposal cover letter

Respected Sir,

I am writing to apply for the Customer Support Specialist position on your website. I have been brought up and educated in a very supportive and encouraging family and was taught from an early age to be kind, polite and helpful.

Having grown up with pets has also given me an insight into how challenging some tasks can be for someone who is inexperienced. As well as this, I have experience in a customer service environment from my early teenage years and worked in several areas such as retail, hospitality, and more recently social media marketing.

I am very passionate about the sport of swimming and volunteer for various local events within my community. This has developed many skills that relate to this role including time management, understanding different types of people, and working well as part of a team.

I look forward to hearing from you soon.

Yours faithfully, Name:_______, Email:___________, Address:__________Contact#____________

Cover Letter Upwork Sample

Respected Hiring Manager,

I am writing to you with reference to my application for the position of ___________ as advertised on your website. Here is a brief summary of my experience and suitability for this role:

In 2019 I graduated from the University of Westminster with a Bachelors’s degree in Business Administration and immediately began applying for work in accountancy. I have had some success in securing roles at small local businesses but find that I lack experience in more varied areas of administration.

I have recently found your advertisement for _________ role and think it is an excellent opportunity for me to gain valuable new skills while working with a hiring company of your stature. My current education, combined with my already acquired skills in the administration would enable me to contribute efficiently and effectively to your company.

I can also see that this role requires knowledge of the following skills: __________________. So I am confident that my education has equipped me with sufficient knowledge of these areas and look forward to elaborating on how these skills could benefit your business.

I believe my drive for success coupled with my commitment to growth would make me a valuable addition to your company. So I am available at your earliest convenience for an interview and hope you find the attached resume relevant to this role

Please do not hesitate to contact me if you require any further information or have any questions about my suitability. Thank you again for your time and I hope to hear from you soon.

Regards, Name:_______, Email:___________, Address:__________Contact#____________

Cover Letter for Upwork Sample

Dear Hiring Manager,

I observed in your advertisement for a social media account manager that you are in need of someone who can offer creative and out-of-the-box ideas when it comes to business. I believe that my qualifications and experience make me the perfect candidate for this position. My career has been marked by consistent success working with people, building relationships, and researching new ideas.

I am confident that I can bring value to your company, particularly in the role of social media account manager. Here are some reasons why:

I have three years of experience working for a marketing firm where I learned invaluable lessons about how to manage client relationships and create engaging content for social media platforms like Facebook and Instagram.

During my tenure at Barnes and Noble, I managed the website and social media accounts for three years. Working with customers all day long really improved my knowledge of what makes people tick. So I believe this is an important quality to make me effective as a social media account manager for your business.

I have experience creating engaging content for various platforms, including Facebook and Twitter. As well as creating promotional material for Google Adwords.

I would appreciate the opportunity to discuss my qualifications and how I can contribute to your company. Will contact you on Monday, April 18th to set up a time to meet and talk about what you need from a social media account manager.

Best regards, Name:_______, Email:___________, Address:__________ Contact#____________

Upwork Cover Letter Example

In this letter, I would like to present myself as a candidate for a Virtual Assistant position with your company. First, I will give you a brief description of who I am and what my qualifications are, then explain how my experience can be valuable in helping your company achieve its goals. Finally, I will provide you with references – both personal and professional – that you may contact.

My name is _____, and I am an experienced business development representative with a strong background in public relations, marketing, and social media. Also my primary focus has been on working with small businesses to cultivate their brands through the implementation of quality content marketing strategies. My goal is to use my expertise to help make your company a household name.

In addition to being a skilled marketer, I am also an exemplary writer and editor. My work for both small businesses and large corporations has been praised by clients and colleagues alike for its creativity, unique perspective, flow, readability, grammar, spelling, punctuation, use of industry-specific acronyms/jargon, and depth of research.

You can be confident that all work I complete for your company will not only meet, but exceed your standards. I would be willing to complete any necessary training, and my hourly rate is $22/hr.

Sincerely, Name:_______, Email:___________, Address:__________ Contact#____________

Best Upwork Cover Letter Samples

My name is _____ and I am writing in response to the job advertisement for a customer support representative. I believe that my experience and skills would be an asset to your organization, specifically in regard to this position.

I have previous work-related experience as a customer support representative, which allowed me to build strong communication skills, learn how to deal with a wide range of people in various work-related situations, and improve my computer skills.

My qualifications also include the following:

(insert list)

I am confident that my experience has developed qualities such as these that would make me an asset to your company. Would love the chance to discuss this role in person and demonstrate how I could benefit your organization.

I look forward to hearing from you.

Upwork Proposal Cover Letter Sample

Respected HR Manager,

I am writing to apply for the currently available position of a Social Media Manager on Upwork.com. I saw your listing on LinkedIn and think that I’m the perfect candidate for the job.

My name is [NAME] and I am passionate about social media marketing. Over my career, I have worked in various positions most recently as a Social Media Manager at [COMPANY NAME]. My duties included creating content for Facebook, Twitter, Pinterest, and other channels on a daily basis.

I am familiar with all social media platforms and have gained extensive experience in engaging an audience by publishing relevant articles. What is more, I have used my skills to promote the company’s new products or services. I have also had opportunities to conduct interviews with experts within the industry via Skype or Google Hangouts, which turned out very successful.

I am sure that I could bring a lot of value to your company as Social Media Manager at Upwork.com. My attached resume provides an overview of my education and professional experience. But if you wish to learn more, I am ready to answer all of your questions.

Please feel free to contact me at [PHONE] or via email at [EMAIL] at any time. I have attached my resume as a PDF file and look forward to hearing from you soon.

For More: 111+ Attractive Hair Stylist Resume Objective ideas & Examples

Upwork Sample Cover Letter

Dear HR Manager,

Indeed, it’s a real pleasure to be writing you. I came across your company’s advertisement for a Front Desk Officer on Jobstreet during my hunt for new opportunities. And am confident that I would be a valuable addition to your workplace.

I am currently working at [Name of previous Company], having been employed there since [Time period working there].

How I believe I would be a great fit for your esteemed organization due to my extensive experience, communication skills and understanding of the nature of this role. So I am confident that, with me on board, you will not only maintain the standard required but also see an increase in both productivity and profit.

I have enclosed my CV for your consideration. I look forward to hearing from you soon,

So, what do you think? Are you inspired to try out some of these work cover letter ideas for your next application? So Let us know in the comments section below. So if you need more help getting started, be sure to check out our professional writing services. We can take the hassle out of crafting a stellar job application and make sure your resume stands out from the rest. We hope this article has helped you to come up with some ideas for your own cover letter. If it’s not, don’t worry because we have plenty of other resources on the blog that could help you out! You can find them by clicking here or visiting our homepage anytime. Once again, thanks for tuning in and good luck on finding a new job!

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Should You Use AI to Write Your Cover Letter?

It’s more common than ever to use AI tools in everyday life to streamline complicated or time-consuming tasks. Whether you’re pivoting careers, stepping back into the professional world after a break or searching for a job after a layoff, writing dozens of cover letters can be daunting. So, you may be asking yourself: Should you use AI to write your cover letter for you?  

USC Online spoke to USC Career Center expert Lori Shreve Blake to find out when it’s appropriate to use AI in a cover letter — and when this tool should take a backseat.  

Do: Use AI to Understand the Job Description  

Writing a great cover letter takes time, especially if you’re out of practice. While it’s important that your cover letter is written in your authentic voice, Shreve Blake said AI assistants can help you tailor it to the job you want.   

Shreve Blake suggests using an AI assistant like ChatGPT to generate keywords from a job description, which you can incorporate into your cover letter. You can also save time by asking AI to read a job description and summarize the key functions of the role.   

You can also ask AI tools like ChatGPT to write a first draft of the cover letter. But there are some important details that AI won’t be able to add.  

“You’re not going to state day-to-day duties in [your] cover letter,” Shreve Blake said. “You should emphasize your best accomplishments, share your unique qualifications, and demonstrate your professional fit for the role, your values and the organization’s alignment. Should you add quantifiers? Add numbers, percentages, like that.”  

Job seekers might be tempted to cut corners with AI to save time, but Shreve Blake emphasized that there are other ways to speed up the process of writing a cover letter. Once you have a template of your cover letter with an introduction, middle paragraph and summary paragraph, you can customize sentences, interchange keywords, and add examples based on the job you’re applying to. You can also customize the formatting of the document.  

“I give an analogy of a house: Once you have that foundation of the cover letter completed with AI, then you can incorporate job-specific sentence s as you see fit,” Shreve Blake said.   

Many people also find writing a cover letter becomes quicker and easier over time.  

“Writing cover letters is a skill, like other skills in life,” Shreve Blake said. “So, the more you do it, the faster and more confident you’re going to get.”  

Don’t: Neglect Your Research  

Researching your target employer is an integral step in the cover letter writing process. Applicants should visit the company’s website, read the mission statement and consider which of the company’s values resonates with them most. This research will help you put together an argument about why you’d make a great candidate — something an AI-generated cover letter can’t do, Shreve Blake said.  

“The cover letter is also a persuasive piece,” Shreve Blake said. “So, it’s almost like that interview question, ‘Tell me about yourself,’ or ‘Why are you interested in this job’ or ‘ What unique skills and experience makes you the best person for the job ?’”  

Making these connections early in the application process prepares you for interviews later. This “process of self-reflection” helps you identify what the organization is looking for and which key achievements make you stand out, Shreve Blake said.  

Don’t: Forego Your Authentic Voice  

Although recruiters can’t always tell whether a cover letter was written by AI or a human, there are sophisticated tools that can detect it, Shreve Blake said. Recruiters have also told her that they don’t like the generic cover letters they see when reviewing applications and Shreve Blake challenges job seekers to ask the question “What do you want your first impression to be with a potential employer?”  

“[If] the recruiter receives [a] generic, AI-written cover letter [and] one that is more custom to the job, which one do you think the recruiter is going to pick?” Shreve Blake said. “You must show integrity, you must show thought and care … It’s a test to see how you’ll be as an employee.”  

Whether or not you choose to use AI, be sure to inject your authentic voice into your cover letter and use it to showcase your writing skills. (If you’re at a loss for verbs, check out the USC Career Center’s resume and cover letter booklet for a helpful list of action words to incorporate.) Employers use cover letters to judge whether applicants will be the right fit for email/ communication-heavy jobs, Shreve Blake said.  

“I would say … [your] cover letter can be seen as a form of a work sample,” Shreve Blake said. “And it shows your future employer that you have skills in writing, that you possess attention to detail in submitting a cover letter that is grammatically correct and free of typos, that you have skills in communication, that you have skills in persuasion and strategic thinking.”  

Do: Use AI to Check Your Grammar  

Although you can speed up the process, writing a good cover letter takes time. So, you want to make sure your finished product is concise and easy to read.  

“[Recruiters] spend about 15 -30  seconds [reading] the resume. They may spend even less time on the cover letter and many employers do not require a cover letter ,” Shreve Blake said.  

This is where AI comes in. Shreve Blake recommended using Grammarly or a similar AI-powered writing assistant to give your cover letter a once-over after you are finished writing it. This ensures that your spelling and grammar are up to par and that there are no filler words clogging up your precious cover letter real estate.   

“ Grammarly is a good tool to use to edit your cover letter ,” Shreve Blake said. “Twenty years ago, it was common to write a cover letter and then let a friend or family member double-check it for meaning and typos before submitting it to a potential employer… Well, now you don’t have to ask a friend or family member. … [You] can use Grammarly and do that.”  

Just remember to double-check your cover letter one more time after using a tool like Grammarly. Sometimes, AI takes your writing out of context, Shreve Blake warned.  

Don’t: Limit Your Focus to Just the Cover Letter  

Unfortunately, even writing a perfect cover letter sometimes won’t land you the job you want. Shreve Blake advised that people find additional ways to express their interest in a role or company, including networking and conducting informational interviews.  

“At the end of the day, AI doesn’t hire people. Humans hire humans. “People hire people,” Shreve Blake said.  

Similarly, if someone at the company you are applying to is vouching for you, make sure not to make them look bad by submitting a generic, AI-written cover letter. After all, they are putting their reputations on the line for you, Shreve Blake said.  

In the end, securing your dream job is all about going the extra mile . No matter what balance you choose to strike between using AI and writing the old-fashioned way, the goal remains the same: to create a cover letter that is tailored to the position you want and sells you well to your future employer.    

“ And, let’s face it, cover letter writing is not easy. ” Shreve Blake said. “So, not taking the easy way out and doing your research on the organization, addressing the right person, and going through the process of customizing the cover letter after using AI gives you a competitive edge.”  

Access more career advice from USC Online today.  

How to get ChatGPT to write your cover letter: step-by-step guide with exact prompts

• When applying for jobs, ChatGPT-4 can make the cover-letter writing process more manageable.
• An AI consultant shares tips for writing an effective cover letter using ChatGPT.
• Here's a step-by-step guide, including writing prompts and navigating ChatGPT's limitations. 

Generative AI can be an effective tool for time-consuming tasks like writing cover letters, but only if you know how to use it effectively.

As an AI consultant , marketing and design companies come to me when they need help learning to use AI tools like ChatGPT. I also help companies review potential employees for AI-specific roles by evaluating their understanding of current tools and trends.

Here's a step-by-step guide on how to get AI to write you a great cover letter that doesn't sound AI-generated. 

Learn the basics

ChatGPT works best with specific directions, so learn what makes a good cover letter before directing ChatGPT to write one. 

Isimemen Aladejobi, a career strategist, outlines three components of an effective cover letter. 

•  A strong introduction that demonstrates company or industry knowledge. Highlight something in the news that's relevant to your prospective department. Use this topical event to segue into why you're interested in this specific position.  Aladejobi recommends always referring to the job title and company by name.
• The body of the cover letter should convey why your skills and experience make you a perfect fit. Highlight what you brought to the table at your last job and connect it to the requirements of the role you're applying for. Even suggest initiatives you could start at the company.
• The sign-off should be simple. Aladejobi suggests, "I'm excited and looking forward to hearing from you," which she says demonstrates enthusiasm without being too wordy. 

With this in mind, you can now start prompting ChatGPT with confidence. 

Writing your cover letter in ChatGPT-4

Be aware of the token limit.

The token limit is ChatGPT's limit on recall and comprehension during a single session. ChatGPT has a token limit of 4,096, and according to OpenAI , 100 tokens are about 75 words.

If ChatGPT starts responding to prompts illogically, you've probably hit the limit. This message to help ChatGPT refocus:

" Please search this chat for the word strawberry and reread that message and provide me a summary of what you think we need to do. We're at step [#] of that message. Tell me if you want a recap of the previous steps, and I'll provide a summary. "

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Having this marker will keep ChatGPT on task and ensure an accurate end product. 

Step 1: Onboard ChatGPT to the task

ChatGPT needs very explicit instructions to complete tasks successfully. Below is the exact prompt to copy and paste into the chatbot. 

To apply for a job within your industry use this prompt: 

"Hi ChatGPT. You're now the best cover letter writer on earth. You and I will write a cover letter together for [job title] at [company]. I have [#] years of experience. Here's what we're going to do:

•  You will ask me at least 15 questions about my work history and vision for the role. Make at least one of the questions "What initiatives would you implement in this role?"
• I'm going to give you sections of the job description to read and you're going to generate a strategic plan for the cover letter based on my answers from step one and the job description for me to approve.
• I'm going to give you a news item about the company. Read it and tell me how you plan to connect it to my cover letter application.
• Use this format to write the cover letter:
• Begin with the news item based on my approval of your strategy. Conclude paragraph one: "When I came across this role, I knew it was the role for me. Let me tell you why."
• The next two to three paragraphs should be my career history with clear connections to the position requirements and desired skills. Make sure to say somewhere, "As your [position title], I'll," and include some of the initiatives.
• Wrap up with the following sentence, "I'm excited and looking forward to hearing from you."

If we exceed your token limit, let's use "strawberry" as our focus word so you can get reoriented. 

Please begin by summarizing what you think I want you to do."

If you're making a pivot in your career, remove this line from the prompt: " I have [#] years of experience ," and replace it with " I'm making a career transition from [industry] to [industry] so the cover letter needs to heavily showcase how my previous experience is an asset to [Company]. "

And add this to the first task: "Make another question about how I think my previous experience is an asset to this new industry."

Step 2: Check for understanding

ChatGPT should create a summary of this plan. Check that the summary is accurate. If it is, reply with " next step " or " yes ."

Ashley Couto

If ChatGPT gets confused, open a new chat and repaste the prompt.

Step 3: Answer the career questions and have ChatGPT generate a career summary

The bot should provide you with the 15 career questions. Each answer should be two or three sentences long. You can go over for one or two questions, but be wary of potentially hitting the token limit. 

Once you've answered all the questions, add this sentence and press enter:

" Please create a detailed summary of my responses that I can paste into ChatGPT so I don't have to answer all these questions again if I need to generate another cover letter. "

Copy and paste the summary into another document to use for other applications. 

Step 4: Input no more than 2,500 characters of the job description

Copy and paste only the pertinent details from the description into ChatGPT and delete the fluff. Keep skills and competencies, responsibilities, the role overview, and a little about the company if you think it would be helpful.

Step 5: Paste in a company press release or industry-specific news story

Once ChatGPT gives you its plan, decide whether you agree with its intent. If you do, indicate that you want to move forward and press return or make a change. 

With any AI tool, you must be an editor and strategic advisor. Do not assume that what it's generated is the right path. Exercise critical judgment and get ChatGPT to refine.

For example, after I provided the article, ChatGPT presented me with a summary that didn't highlight key issues on how Canadian media companies think about content. I gave it instructions to refine it.

Step 6: Generate the cover letter and revise it with ChatGPT

Once you've approved its strategic approach, ChatGPT will generate the cover letter. 

It will generate a first draft but probably won't be ready for use yet. It's your job now to go back in and revise using specific instructions.

For example, I felt that the third paragraph ChatGPT generated was weak.

Direct it with specific changes to adjust particular paragraphs and go back and forth for a few rounds until you're happy.

And it generated a much stronger attempt.

Step 7: Put it into a text editor

ChatGPT has a suboptimal understanding of grammar and syntax. Once you're happy with the content, put your text through Grammarly to help tighten up the language and avoid problems like using the passive voice.

Step 8: Rinse and repeat with modifications

You can use the same root prompt for future cover letters, but replace step one with this:

"I'm going to paste in a summary of my work experience. Please write me a three-sentence summary of what type of work I do and what you see as my top accomplishment so I can check for understanding."

Based on the previously generated summary, you'll double-check that ChatGPT has a good idea of what you do. If it's missing a few key details, fill it in on those or tell it which summary you want it to prioritize before you move through the rest of the prompt.

Watch: The 3 key words to use on your résumé to land the interview

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White House lawyers who advised Reagan, Bush endorse Harris over Trump in 2024 showdown

Trump 'remains unfit, dangerous and detached from reality,' say the former gop white house lawyers.

Kamala Harris promises to be a president for all Americans

Vice President Kamala Harris delivers remarks at the 2024 Democratic National Convention after formally accepting the nomination for president. 

FIRST ON FOX: A dozen Republican White House lawyers who served in the administrations of then-Presidents Ronald Reagan, George H.W. Bush and George W. Bush are endorsing Vice President Kamala Harris in her race against GOP nominee former President Donald Trump.

"We endorse Kamala Harris and support her election as President because we believe that returning former President Trump to office would threaten American democracy and undermine the rule of law in our country," the lawyers wrote in a letter that the signatories shared first with Fox News Digital.

The letter was released on Friday, the day after Harris delivered her nomination acceptance speech in the culminating moment of the Democratic National Convention, which was held in Chicago.

HARRIS TAKES AIM AT TRUMP AS SHE VOWS ‘TO BE A PRESIDENT FOR ALL AMERICANS’

Democratic presidential nominee and Vice President Kamala Harris takes the stage on Day 4 of the Democratic National Convention at the United Center in Chicago, Illinois, on August 22, 2024.  (REUTERS/Mike Segar)

The signatories added that "we urge all patriotic Republicans, former Republicans, conservative and center-right citizens, and independent voters to place love of country above party and ideology and join us in supporting Kamala Harris."

The list includes Michael Luttig, the prominent right-of-center legal scholar and retired federal appeals court judge who previously served as assistant counsel to the president in the Reagan White House. Luttig made headlines at the start of the week by endorsing Harris as the Democrats' convention kicked off.

WATCH: TRUMP JOINS FOX NEWS FOLLOWING HARRIS ADDRESS 

The letter notes, "Donald Trump’s own Vice President and multiple members of his Administration and White House Staff at the most senior levels – as well as former Republican nominees for President and Vice President – have already declined to endorse his reelection."

Those signing the letter pointed to what they called "the profound risks presented by his [Trump's] potential return to public office. Indeed, Trump’s own Attorney General and National Security Adviser have said unequivocally that Donald Trump is unfit for office, dangerous, and detached from reality."

Former President and Republican presidential nominee Donald Trump points after speaking about national security during a campaign rally in Asheboro, North Carolina, August 21, 2024. (Photo by PETER ZAY/AFP via Getty Images)

And pointing to the then-president's attempts to reverse the results of his 2020 election loss to President Biden, the Republican lawyers argued that "Trump’s attempt to prevent the peaceful transfer of power after losing the election proved beyond any reasonable doubt his willingness to place his personal interests above the law and values of our constitutional democracy."

"We cannot go along with other former Republican officials who have condemned Trump with these devastating judgments but are still not willing to vote for Harris," they added. "We believe this election presents a binary choice, and Trump is utterly disqualified."

And they charged that Trump "was guilty of grave wrongdoing to our Constitution, democracy, and rule of law, and who remains unfit, dangerous, and detached from reality."

Trump's numerous indictments in four different legal cases dating back to the spring fueled support for him among Republicans as he fended off over a dozen challengers for the 2024 GOP presidential nomination.

His fundraising skyrocketed this spring after he was found guilty of all 34 felony counts in the first criminal trial of a former or current president in the nation's history.

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While Trump easily captured the Republican nomination as he cruised through the GOP's primaries and caucuses, his final rival – former ambassador and former South Carolina Gov. Nikki Haley – continued to win up to 20% of the vote in Republican contests long after she dropped out of the race.

President Biden's campaign – which transformed into the Harris campaign after the president's blockbuster announcement last month that he was ending his re-election bid – has made efforts for months to court Republican voters disaffected with Trump.

The Harris campaign during the four-day convention in Chicago this week showcased Republicans who are supporting the vice president.

Among them were former Georgia Lt. Gov. Geoff Duncan and former Rep. Adam Kinzinger of Illinois.

Former Republican Rep. Adam Kinzinger of Illinois speaks at the Democratic National Convention, on Aug. 22, 2024, in Chicago, Illinois.  (Paul Steinhauser - Fox News )

Trump has dramatically transformed the Republican Party since he first won the GOP nomination and the White House in 2016, turning it from a conservative-dominated party to one where the populist wing of MAGA (Make America Great Again) supporters and followers dominate. 

The list of signatories to the letter, besides Luttig, includes (in alphabetical order) John B. Bellinger III, Senior Associate Counsel to the President and Legal Adviser to the NSC under George W. Bush, Phillip D. Brady, Deputy Counsel to the President under Reagan, Benedict S. Cohen, Associate Counsel to the President under Reagan, Peter D. Keisler, Associate Counsel to the President under Reagan, and Robert M. Kruger, Associate Counsel to the President under Reagan.

Also included are John M. Mitnick, Associate Counsel to the President and Deputy Counsel, White House Homeland Security Council under George W. Bush, Alan Charles Raul, Associate Counsel to the President under Reagan and General Counsel, OMB under Reagan and George H.W. Bush, Nicholas Rostow, Special Assistant to the President for National Security Affairs and Legal Adviser to the NSC under Reagan and George H.W. Bush, Peter J. Rusthoven, Associate Counsel to the President under Reagan, David B. Waller, Senior Associate Counsel to the President under Reagan, and Wendell L. Willkie II, Associate Counsel to the President under Reagan.

Get the latest updates from the 2024 campaign trail, exclusive interviews and more at our Fox News Digital election hub.

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Robert F. Kennedy Jr. Endorses Trump and Suspends His Independent Bid for President

Mr. Kennedy said he will remove his name from the ballot in battleground states, so as not to be a spoiler.

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Robert F. Kennedy Jr. Suspends Presidential Campaign

Robert f. kennedy jr. announced he was suspending his troubled independent campaign for the presidency, and endorsed donald j. trump..

In my heart, I no longer believe that I have a realistic path to electoral victory. So I cannot in good conscience ask my staff and volunteers to keep working their long hours, or ask my donors to keep giving when I cannot honestly tell them that I have a real path to the White House. I want everyone to know that I am not terminating my campaign. I am simply suspending it and not ending it. My name will remain on the ballot in most states. My joining the Trump campaign will be a difficult sacrifice for my wife and children, but worthwhile if there’s even a small chance of saving these kids. Most unifying theme for all Americans is that we all love our children. If we all unite around that issue now, we can finally give them the protection, the health and the future that they deserve.

By Rebecca Davis O’Brien Simon J. Levien and Jonathan Swan

• Aug. 23, 2024

Robert F. Kennedy Jr. threw his support behind former President Donald J. Trump on Friday after suspending his troubled independent campaign for president, saying he was withdrawing his name from the ballot in battleground states and that Mr. Trump had “asked to enlist me” in his second administration.

He announced his plans in a speech in Phoenix that also castigated the mainstream media and accused the Democratic Party of “abandoning democracy” and engaging in “legal warfare” against him and Mr. Trump.

Campaigning in Las Vegas, Mr. Trump expressed delight with Mr. Kennedy’s decision. “That’s big,” he said. “He’s a great guy, respected by everybody.” On Friday evening, Mr. Kennedy spoke at a rally for Mr. Trump in Arizona.

Mr. Kennedy’s decision to back Mr. Trump, in the final months before a closely fought general election, was a remarkable twist for the scion of a Democratic political dynasty. A longtime Democrat, Mr. Kennedy renounced his party, whose leaders in turn accused him of running as a stalking horse for Mr. Trump.

In his remarks, Mr. Kennedy, 70, said he had pledged to leave the race if he “became a spoiler” — a candidate with no path to victory who could nonetheless alter the outcome of the election. “In my heart, I no longer believe I have a realistic path to electoral victory, in the face of this relentless, systematic censorship and media control,” he said.

“Our polling consistently showed that by staying on the ballot in battleground states, I would most likely hand the election to the Democrats, with whom I disagree on most existential issues,” he said.

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