Fast and Pluribus: Impacts of a Globalizing McDonald’s
The expansion of McDonald’s in the twentieth century brought the fast food chain to more than 100 countries. But how well did it integrate into its new home(s)?
The connection between globalization and McDonald’s is a tale of scholarly metonymy. There’s no textual shortage of evidence that references the now-global fast food chain’s success in other countries , often linking it to themes of self-sufficiency, post-industrial stability, and democracy-formed capitalism.
Among these chunks of research is a more endogenous angle that examines the impact McDonald’s has had within offshore cultures; namely, how the American fast food model has been diffused across different countries. Such case studies, which look at individual cultural phenomena and their direct applications to globalization activity, refines not only the framework of McDonald’s in theories, but overall globalization processes and strategies as well.
Japan’s stylish renditions of fast food practices, for one, existed long before McDonald’s came to the country. Given the existing popularity of convenient and on-the-go meals—including conveyor belt sushi and street vendor meals—American fast food chains were bound to succeed. Scholars John W. Traphagan and L. Keith Brown investigate this supposition by employing an ethnographic model of research, building the argument that Japan not only assimilated—but basically swallowed whole—the McDonald’s dining model , to the point that younger people especially believe McDonald’s is a Japanese company.
Traphagan and Brown emphasize that, rather than “styles of preparation or ingredients,” fast food is defined by “a style of selling food.” Essentially, McDonald’s brought no real paradigm shifts to Japan—but rather constructed a space in which already-formed Japanese cultural practices could continue.
Their case study contrasts with that of geographers Ray Oldakowski and John McEwen, who similarly investigate McDonald’s and its cultural assimilation—but in Ecuador. Their evidence shows that the integration of American fast food dining followed a different path , and McDonald’s remains an obviously foreign establishment in the cityscape. McDonald’s didn’t attempt to adapt to Japanese or Ecuadorian culture (for McDonald’s, “the strategy has been one of consistency, i.e. McDonald’s prefers not to change its way of doing business to adapt to foreign cultures, rather, it changes local cultures to meet its own needs,” they note), but Ecuadorians clearly viewed the fast food chain as a deviation from local tastes, unlike Japanese consumers.
“[A] comparison of exterior designs revealed that the McDonald’s in Guayaquil [Ecuador] were very similar to the typical McDonald’s restaurants in the United States,” write the authors. Moreover, the menus were also similar. Only 2 percent of those polled considered the food served at McDonald’s similar to Ecuadorian food. In contrast, very few interviewees considered Kentucky Fried Chicken—another American fast food establishment—different from Ecuadorian food. Eighty-four percent reported that KFC was the most similar to Ecuadorian food, and 68 percent said it was actually where they dined regularly.
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“Those results suggest that McDonald’s might gain new customers, and more visits from existing customers, if they also offered menu items more typical of Ecuadorian food,” conclude the authors.
In neither Japan nor Ecuador did McDonald’s actively work to adapt itself to the tastes of the host countries, but the depth of integration into local dining customs differed between the two nations. Such observations could prompt additional nation-specific analyses and possibly reveal additional adaptations to the “strategy of consistency” associated with McDonald’s. However, the study of the globalization of fast food from a micro-cultural angle requires challenging assumptive attitudes around American businesses and classical theories, with one of the most popular—and infamously controvertible—examples being the Golden Arches Theory of Conflict Prevention , built on tropes of democratic peace through development. Globalization and its effects could also be examined in light of McDonald’s cultural impacts on its origin country of America, opening a conversation on socio-economics and class .
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McDonald’s and the Challenges of a Modern Supply Chain
Three lessons.
Recently, McDonald’s, the world’s iconic largest food service provider, has been (forgive the cliché) through the grinder. Poor performance has led to the departure of its CEO and plenty of critical attention in the business pages . Part of this story relates to the provenance, or origins, of its products: Chains that provide more upmarket “fast casual” dining such as Panera, Chipotle, and Shake Shack have brands that speak of freshness, health, and trustworthy sourcing.
- Steve New teaches operations and supply-chain management at the University of Oxford’s Saïd Business School and is a fellow of Hertford College.
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Can you provide information on McDonald's research and development?
May 21, 2018
McDonald's has an exhaustive approach to research and development. This involves understanding external factors such as changing customer needs, macro trends and the competitive landscape. In addition, we look internally to see what developments or launches have been successful elsewhere in the world and why.
Throughout the research and development process we partner with key suppliers, engage with consumers and seek input from franchisees. This is fundamental to the McDonald's business model and ensures we achieve the right balance across our product and service offering. For more information on McDonald's business processes we suggest you visit www.McDonald's.co.uk/people/schools-and-students/schools-and-students.shtml and download one of our information packs.
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Abstract. The McDonald's Corporation is one of the most successful global restaurant chains around the world. They have used effective management and global expansion strategies to enter new ...
The next largest participant frequency included 172 participants (28.3%) who visited a. McDonald's establishment a "few times per month", and 103 participants (17.0%) who visited "once a month". The lowest visit frequency to McDonald's (15.7%) was "one or more times per. week, or every day or more than once per day.".
The connection between globalization and McDonald's is a tale of scholarly metonymy. There's no textual shortage of evidence that references the now-global fast food chain's success in other countries, often linking it to themes of self-sufficiency, post-industrial stability, and democracy-formed capitalism.. Among these chunks of research is a more endogenous angle that examines the ...
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ABSTRACT. The case study examines strategies for globalization employed by McDonaldꞌs, the iconic fast-food chain, and its dominance in the global fast-food industry. McDonald's has effectively leveraged its standardized menu, innovative marketing campaigns, and adaptive business model to establish a strong presence in over 100 countries.
Recently, McDonald's, the world's iconic largest food service provider, has been (forgive the cliché) through the grinder. Poor performance has led to the departure of its CEO and plenty of ...
McDonald's Corporation. 2022-2023. Summary. . Our purpose is to feed and foster communities. As the leading global foodservice retailer, we believe it's our responsibility to make a positive impact on the world. We're driving that impact by living our purpose. The actions we continue to take today across our food, people, communities ...
Mengfan Tang*. Keywords: Organizational Behavior, Decision Making, Marketing, Business, McDonald's. Abstract: The chosen organization for this paper is McDonald's. McDonald's is one of the largest fast-food brands operating in the global market today. This review paper examined the most plausible reasons behind its strategy to serve ...
visits McDonald's restaurants at home and abroad to conduct a field survey. Based on the theory of business ecosystem, this paper researches the business model of McDonald's from a new perspective. This paper constructs a complete map of McDonald's business ecosystem, uses the commercial canvas model, and analyzes the McDonald's business model
The present study is an attempt to study the consumers‟ perception about two important food franchise, McDonalds and KFC. The study is an explorative study based on primary data collected from 150 respondents in Thane city through a structured questionnaire. Various factors like variety of food items, quality, taste, ingredients etc are ...
From this research, fast food providers can use different strategies to remain competitive in the market. Keywords: McDonald's corporation, fast-food, balanced scorecard, strategies, sustainability ... This case study paper is on McDonald's Corporation and it intends to highlight issues such as the history of the entity, the value chain ...
McDonald's biggest convenience food chain in the world and the business most synonymous with the term "fast-food" didn't even exist until 1948, when the brand name McDonald's, a hot dog was opened in San ... customer satisfaction factors for McDonalds. 1.5 Research Methodology The data is obtained from both primary and secondary sources. The ...
In 1955, McDonald's developed the franchise system and continued expanding to become a famous fast-food brand in the world that have more than 38 000 restaurants in more than 100 countries ...
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Indeed, McDonald's ads have been some of the most identifiable over the years. In 1962, McDonald's introduced its now world-famous Golden Arches logo. A year later, the company sold its billionth hamburger and introduced Ronald McDonald, a red-haired clown designed to appeal to children. McDonald's restaurants are found
most loved fast food chains by the Indians. This research paper focuses on the problems faced by McDonald's while entering into the Indian market. The first phase of the project involves the challenges faced by McDonald's which includes the cultural, political and environment factors that caused hindrance to
In the fast-food industry, MacDonald's is a pioneer. It has more than 35,000 restaurants across the globe in 121 countries. McDonald's serves a variety of fast foods.
May 21, 2018. McDonald's has an exhaustive approach to research and development. This involves understanding external factors such as changing customer needs, macro trends and the competitive landscape. In addition, we look internally to see what developments or launches have been successful elsewhere in the world and why.
As a global fast-food company, McDonald's has a strong vision of being the best fast-service dining experience in the world fast-food industry. ... The aim of this research paper is to understand ...