Dawn O. Braithwaite, Ph.D.

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Why Communication Matters

We communicate to create, maintain, and change relationships and selves..

Posted July 15, 2021 | Reviewed by Vanessa Lancaster

  • Why Relationships Matter
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  • How we communicate helps relationships get off on the right foot, navigate problems, and change over time.
  • In communication, we develop, create, maintain, and alter our relationships.
  • We communicate to work our way through family changes and challenges in verbal and non-verbal ways.

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I remember seeing a poster on my junior high classroom wall: “Communication is the Beginning of Understanding.” This spoke to me at the time. Yet, like so many people, I had never really thought much about communication. I would have described communication as sending and receiving messages.

Communication Is More Than Sending and Receiving Messages

In reality, communication is often about transmitting information. We send and receive messages with people in our lives. Daily, much of our communication consists of coordinating schedules, “What time are you getting home for dinner?” and negotiating whose turn it is to do the dishes, pay the bills, or take dinner to a friend who is ill. We send messages like, “It is your turn to let the dog out” and receive messages like, “Don’t forget to get dog food at the store” (if you have not guessed, a lot of the messages in my house are about the dog).

We might also blame problems on communication, talking about “communication breakdowns” or on a “lack of communication.” If we think about communication in these ways, we have missed so much that is important about communication. We have neglected how and why communication matters.

Communication Matters to Creating and Changing Relationships

We become aware of how Communication Matters when

  • We confront issues with work-life balance.
  • We experience positive events like the birth of a baby or winning an award.
  • We have a friend does who does not do or say what we expect.
  • We have disagreements over religious beliefs or political values.

Both positive and challenging events affect, reflect, and change our identity and the identity of our personal and family relationships. What do I mean by this? How did these relationships come into being? Well, think about the last time you started a new friendship or had a new member join your family. Through what you and the other person said and did, what we’d call verbal and nonverbal communication , these relationships took shape.

Sometimes relationships develop easily and clearly. They are healthy and pleasant. Other times, relationships develop in stress and storm and may be healthy or not. How we communicate helps relationships get off on the right foot, navigate problems, and change over time.

What is important to understand is that relationships are talked into (and out of) being. In communication, we develop, create, maintain, and alter our relationships. As we communicate, we become and change who we are. Think about how you have grown and changed as you communicate at home, at work, with friends, and in your community.

Communication Matters to Relationship and Family Identity

As we communicate, we co-create relationships and our own identity. As you think about your close relationships and your family, you can likely recall important events, both positive and negative, that impacted how you understand your relationship and yourself as a person.

Consider this example: one of my college students described a childhood family ritual of going out on the front lawn on Christmas Eve. The family sang Christmas carols and threw carrots on the roof for Santa’s reindeers. The family still does this annual carrot-throwing ritual in adulthood. You can picture them bringing their sometimes confused new partners and spouses out in the snow to throw carrots onto the roof and sing.

Why does this family still throw carrots and sing? Through this seemingly silly ritual, the family celebrates who they are as a family and the togetherness that is important to them. The family creates space for new people to join the family. Through their words and actions, members of the family teach their new partners how to be family members through carrot throwing and other vital experiences.

I am sure you can point to experiences that have been central to creating your relationships and your identity.

Communication Matters as We Face Change and Challenges

We also communicate to work our way through family changes and challenges. Family members or others may have different expectations of what our family and personal identity or should be. This is especially true when a family does not fit dominant cultural models, such as single-parent families, multi-ethnic families, stepfamilies, LGBTQ families, or adoptive families.

communication skills advantages essay

For me, becoming a stepfamily was highly challenging. We became a stepfamily when I was 12 years old. My mother had recently died, and my Dad surprised us, kids, introducing us to the woman he wanted to marry. We no longer matched the other families in the neighborhood where we’d lived most of our lives. We certainly did not feel like a family overnight.

It took my stepfamily several years to create an understanding of what it meant to be a family. As we interacted, and with many mistakes and some successes, we slowly came to understand what we needed and expected from each other to be a family.

For all of us, relationship and family identity is constantly developing and changing. In my case, I remember my stepmom reminding me to wear a jacket when going out in the evening, even into my 40s, and giving me advice about my health. At some point, our roles changed, and now, as she moves toward her 80s, more often than not, I am in the role of asking about her health and helping her with significant decisions. What it means to be a mother or daughter and what we expect of each other and ourselves change as we interact.

Communication Matters . Whether we are negotiating whose turn it is to feed the dog, how to become a parent, how to interact with a difficult co-worker, or how to celebrate with a friend who won a major award, it is in communication that we learn what to do and say. This is what I will write about in this blog as I reflect on what I have learned as a professor and researcher of interpersonal and family communication. I invite you to go on this journey with me. I hope to give you insights into your communication.

Communication Matters. Communication is the Beginning of Understanding . It is an exciting and ever-changing journey.

Baxter, L. A. (2004). Relationships as dialogues. Personal Relationships, 11 , 1-22. doi: 10.1111/j.1475-6811.2004.00068.x

Braithwaite, D. O., Foster, E. A., & Bergen, K. M. (2018). Social construction theory: Communication co-creating families. In D. O. Braithwaite, E. A. Suter, & K. Floyd. (Eds.). Engaging theories in family communication: Multiple perspectives (2nd ed., pp. 267-278). Routledge.

Braithwaite, D. O., Waldron, V. R., Allen, J., Bergquist, G., Marsh, J., Oliver, B., Storck, K., Swords, N., & Tschampl-Diesing, C. (2018). “Feeling warmth and close to her”: Communication and resilience reflected in turning points in positive adult stepchild-stepparent relationships. Journal of Family Communication, 18 , 92-109. doi: 10.1080/15267431.2017.1415902

Dawn O. Braithwaite, Ph.D.

Dawn O. Braithwaite, Ph.D., a professor of communication at the University of Nebraska-Lincoln, studies families and close relationships, especially step- and chosen families.

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Essays About Communication: Top 5 Examples and Prompts

Are you writing essays about communication? Check out our top essay examples and writing prompts to help you get started.

Communication is power and is critical to building a well-connected society. Communicating well is vital in working with people and shedding light on problems and solutions. Practical communication skills can help build relationships. 

If you’re writing an essay on communication and are having a hard time choosing a topic to focus on, here is our round-up of the best essay examples to get you started:  

1. The Benefits of Communication and Teamwork by Karenina Loayza

2. it’s time to tune in: why listening is the real key to communication by kate murphy, 3. a love language spoken with hands by ross showalter, 4. the role of body language in communication by ashley tulio, 5. the power of storytelling in marketing by dylan jacob, 1. how-to develop communication skills, 2. how-to write an inspiring speech, 3. should all leaders be good communicators, 4. theories of mass communication, 5. how are schools developing children’s communication skills, 6. communicating face-to-face vs. online , 7. marketing communications: what are they, 8. is communicating on social media effective, 9. is it possible to communicate effectively on virtual workplace platforms, 10. how-to communicate in the workplace.

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“In one task, we were blindfolded and had to describe a set of irregular pieces. With varying degrees of English and different experiences of the world, it was like explaining an elephant to an alien.” 

Loayza narrates an exercise in class where they have to describe surrounding objects as accurately as possible to keep others from stumbling on them. The writer said the exercise demonstrated effectively the need for good communication skills for teams to succeed.

“Schools and universities have courses in debate, rhetoric and elocution, but rarely classes that teach listening. You can get a doctorate in speech communication and join Toastmasters International to perfect your speaking skills, but who strives for excellence in listening?”

Murphy muses on a world that glorifies the speakers but leaves no room for the listeners like her. She points out how social media has created a generation that prefers interacting behind the screen and filtering out opinions that do not resonate with theirs. Instead, Murphy emphasizes listening as a foundation for better human relations and offers solutions for how others can develop their listening for successful communication. 

“Will showed me that not everyone makes promises they don’t intend to fulfil. I don’t have to invest in someone who promises an action they’ll never do. Relationships only move forward once the work of communication begins.”

Showalter, a deaf man, laments how non-deaf ex-lovers have promised to learn sign language to better communicate with him – only to see these promises broken. Then, one morning, a remarkable man in his life sends a video message reviving hopes for Showalter and redefines his standard in relationships for the better. 

“Non-verbal communication can affect our words as it can reiterate our message, contradict our words, reinforce our statement, substitute the meaning of what we are trying to say, and complement what we are trying to say. Body language is something that is usually natural and is often done instinctively rather than consciously.”

Tulio, a communications specialist, stresses the importance of using body language for expression. She provides tips on maximizing gestures and body movement to convey emotions in person and through videoconferencing. 

“In marketing, storytelling provides an avenue to connect to consumers unlike any other. Brands are empowered to share and sell their values and personality in a form that feels less like advertising and more like a concerted effort to strengthen relationships with customers.

The author cites the viewpoints of a business school professor who explains how storytelling can shape the world’s perception of a brand. Finally, the author outlines the vital elements that make an exciting story capable of connecting with an audience and effecting action among consumers.

10 Writing Prompts On essays about communication

To further expand your horizon on the subject, you can work around our list of prompts that are interesting and relevant to date:

essays about communication: How-to develop communication skills

You can narrow down this essay to target employees, students, aspiring leaders, or those who want to improve their conversation skills. First, list down recommendations such as expanding their vocabulary and listening. Then, explain how they can incorporate this into their daily routine. 

Writing a speech that strikes a chord requires extra work in developing empathy and understanding the audience. Next, you can focus on providing recommendations for your essay, such as putting in a personal touch and linking this story to the broader subject. Make sure you also offer simple writing tips such as using the active voice as much as possible, keeping sentences short, and keeping the tone conversational. 

Cite research studies that detail why effective communication is a critical skill that makes a leader. Then, write about the organizational pitfalls of poor communication. Later, leaders who can speak engagingly and listen attentively to their team members can address these pitfalls. 

Communication theory is the study of processes in sending and receiving information. Discuss the four main theories of mass communication: the Authoritarian Theory, the Libertarian Theory, the Soviet-Communist Theory, and the Social-Responsibility Theory. Explain each one. Explain how each remains relevant in understanding modern communication processes. 

Interview schools within your community and learn about their language curriculum and other efforts to empower children to communicate well. You can also interview child development experts. Find out the biggest challenges in helping children improve how they express their thoughts and ideas. Then, find out what schools and parents are doing to address them. 

While you’d hear many people expressing a preference for face-to-face meetings, there are undoubtedly benefits to online meetings, which some usually dismiss. Weigh in on the pros and cons of in-person and online meetings, especially in the current scenario of an ongoing pandemic. 

What are the new marketing channels marketers are leveraging to reach their audience? Several surveys and studies show where most marketing campaigns allocate their budgets. One example is video content. 

An interesting angle would also involve looking at epic brand fails. Cite two or more cases, find a communication mishap common between them and provide what lessons can today’s brands learn from these epic fails. 

From interacting with loved ones and finding someone to date and love, social media has dramatically changed our ways of communication. It might be great to interview the elders who have experienced communicating through snail mail. Dive into their nostalgia and discover how they compare the experience of letter writing against instant chatting through mobile apps. 

Several apps today aim to transform workplaces to be more connected for interaction and communication. First, list down the top apps most used in the corporate world and discuss why these communication forms are preferred over email. Then, delve into the drawbacks and aspects of the apps that need improvements according to what business users say. 

Recent studies show that employees quit their jobs when they feel unable to talk about their needs in the workplace. Research the communication culture in the top companies in a specific field. How are they engaging with their employees? How are they driving conversations toward critical concerns?

TIP: You don’t have to write an extended essay. Here is a guide to writing a concise and organized five-paragraph essay.

For more help with writing, check out our best essay writing tips for a stress-free writing process. 

Home / Essay Samples / Sociology / Communication Skills / The Importance of Effective Communication: The Key to Success

The Importance of Effective Communication: The Key to Success

  • Category: Sociology
  • Topic: Communication Skills , Effective Communication , Interpersonal Communication

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Introduction

Importance , communication, types of communication, verbal communication, non-verbal communication, written communications, visual communication, intrapersonal communication, interpersonal communication.

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