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Free AI Case Study Generator: Impactful case studies in seconds

Generate high-quality, compelling case studies in seconds with Piktochart AI. Turn data into impactful stories tailored to your brand. Perfect for marketing professional, business owner, or entrepreneur.

The fastest and easiest way to create case study

AI-Powered Content Generation

Transform your case study creation process

Whether showcasing a client’s success or highlighting your product’s impact, our AI case study genetor automates the hard work, so you can focus on what truly matters—growing your business.

Instant Creation

Bring your success stories to life with just a few clicks

Piktochart AI gives you full control—summarize or keep your original content , and generate multi-page documents that match your content’s depth. Please note that this feature is currently in BETA and may not always guarantee perfect 100% preservation.

Effortless Customization

Seamless customization tailored for you

When you’re finished, easily export your work as a PNG or PDF (Pro subscription required) to share with your audience.

Simplified Document Structuring

Intelligent design assistance with AI outline

With our AI outline feature, you can easily structure your ideas into a clear, logical format, helping you stay focused on key points. Effortlessly edit and refine your outline, saving both time and effort.

Case studies created using Piktochart AI

Trusted by Industry Leaders

Marketers and Content Managers

• Build credibility and trust by showcasing real-world successes, proving the effectiveness of products or services.
• Generate leads and nurture potential clients by offering valuable insights as part of outreach campaign.
• Used as a persuasive tool during presentations and meetings, demonstrating real-world impact to address objections and strengthen pitch.
• Create engaging content for various channels such as blog posts, infographics, videos, and social media content, increasing visibility and engagement across multiple marketing channels.

Nonprofit Organizations

• Showcase impact by highlighting the outcomes and success of nonprofit programs, demonstrating its effectiveness.
• Build credibility with donors and funders with compelling evidence of the nonprofit’s work, helping to engage potential them by illustrating how their contributions make a difference.
• Raise awareness about specific issues, using real-life examples to advocate for change and inform the public about the needs and successes related to their cause.
• Engage volunteers by showing the impact of volunteer efforts and demonstrating how their involvement contributes to meaningful outcomes and positive change.

Educators and Trainers

• Enhance learning with practical examples and real-world applications that help students understand theoretical concepts.
• Facilitate discussion and critical thinking by helping students to analyze complex situations, develop solutions, and engage in problem-solving activities.
• Demonstrate effective practices and strategies through highlighting successful methods and approaches from experienced professionals.
• Serve as assessment tools, allowing educators to evaluate students’ ability to apply knowledge and skills. They provide a basis for testing problem-solving and analytical abilities in real-world contexts.

Researchers and Academics

• Illustrate and validate theoretical concepts or models, making abstract ideas more tangible and easier to understand in academic research.
• Conduct detailed, contextual analyses of specific instances, exploring complex phenomena and uncovering insights that might not be evident in broader studies.
• Case studies help to support or refute hypotheses by providing real-world evidence and detailed observations that contribute to empirical validation or theory development.
• Offer evidence-based recommendations and insights that can inform policy decisions or improve practices in various fields.

How to Use AI to Create a Case Study

1. describe your case study purpose.

Begin by outlining the goal of your case study. Whether it’s to highlight an industry’s insight, showcase client stories, or demonstrate comparative study, clearly specify your objectives. You can also upload existing data, and our AI will help generate a customized case study tailored to your needs.

2. Choose from Our Templates

Piktochart AI will analyze your data and offer a range of professionally designed case study templates. Select the template that best aligns with your message and style to ensure your case study is presented with an engaging and impactful design.

3. Customize with Piktochart Editor

Each template is fully customizable, allowing you to adjust colors, fonts, and layouts to align with your brand’s style. Access our extensive library of high-quality images and icons to enrich your case studies.

4. Download and Share

Once your case study is perfected, easily export it as a PNG or PDF (Pro subscription required). Share it digitally or use it in print materials with ease.

AI-Powered Visualization for Any Topic

What kinds of case studies can be generated?

Client success story.

Highlights how a client benefited from a product or service, focusing on their challenges, solutions provided, and positive outcomes. This often includes client testimonials and quantitative results.

Product Case Study

Demonstrates how a product or service solves a specific problem, detailing its features, benefits, and real-world applications. Some user feedback and performance metrics will be included.

Industry Case Study

Examines trends, challenges, and solutions within a particular industry, using real-life examples to illustrate broader insights and innovations.

Comparative Case Study

Compares multiple products, services, or solutions, highlighting their strengths and weaknesses through direct comparisons and user experiences to help make informed decisions.

Internal Case Study

Focuses on a company’s own processes, projects, or initiatives, detailing how internal strategies or changes improved operations, efficiency, or performance.

Research Case Study

Presents findings from a detailed research project, including methodologies, results, and conclusions. Often used to support academic or market research with practical examples.

Problem-Solution Case Study

Identifies a specific problem faced by an organization and outlines the steps taken to resolve it, emphasizing the solution’s effectiveness and impact.

Discover other types of documents you can generate with Piktochart AI

Ready to use AI to create impactful and compelling case studies?

Join more than 11 million people who already design information with Piktochart.

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Learn how to provide the key details and context for the case study to generate a comprehensive and engaging document

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A Case Study Generator is a powerful tool designed to automatically create detailed case studies with the help of AI writing assistance. It plays a crucial role in showcasing business successes, attracting new clients, and establishing credibility within the industry.

With the rise of AI technology, creating case studies has been completely transformed. Now, it's possible to generate customized, top-notch case studies quickly and easily with the help of AI.

Junia AI 's Case Study Generator offers an innovative solution that elevates your storytelling efforts and sets you apart from the competition.

How Does Junia AI's Case Study Generator Work?

Junia AI's Case Study Generator is different because of how it creates case studies automatically. It uses smart AI algorithms to help with writing, making sure that the case studies created are of high quality and tailored to specific needs. The platform also has templates that can be customized, which helps in making the case study look good and organized.

• Advanced AI writing assistance algorithms
• Customizable templates

This combination of features makes it easy to create visually appealing and cohesive case study presentations.

Streamlining the Creation Process

The main goal of Junia AI's Case Study Generator is to make the process of creating case studies faster and more efficient. With this tool, users don't have to start from scratch or spend hours writing each section. Instead, they can input their information and let the AI do the rest.

• Tailored to user's needs and branding

Generating Compelling Narratives

One of the key strengths of Junia AI's Case Study Generator is its ability to generate compelling narratives based on data and content provided. The advanced algorithms analyze the information given and turn it into a story that engages readers.

• Analyzes data and content
• Creates compelling narratives

Ensuring Consistency and Coherence

Another advantage of using Junia AI's Case Study Generator is that it maintains consistency and coherence throughout the case study. This means that all sections flow well together and there are no abrupt changes in tone or style.

• Maintains consistency
• Ensures coherence

By combining these three elements - streamlined creation process, compelling narratives, and consistency/coherence - Junia AI's Case Study Generator helps businesses create effective case studies that showcase their success stories in a clear and persuasive manner.

Diverse Distribution Opportunities with Junia AI's Case Study Generator

Versatile distribution formats.

Junia AI's Case Study Generator offers a wide range of options for sharing your case studies, including:

• PDFs : Perfect for presentations or downloadable resources.
• Website integration : Seamlessly embed your case studies on your website for easy access by publishing your case study to your CMS systems, such as WordPress or Shopify .

Benefits of Using Blog Posts

One effective way to showcase the case studies you create with Junia AI is through blog posts . Here's why:

• Maximum reach : Blog posts have the potential to reach a large audience, helping you get your message out to more people.
• SEO advantages : By optimizing your blog posts with relevant keywords and links, you can improve your search engine rankings and attract organic traffic.

Easy Link Sharing for Collaboration

Junia AI understands the importance of collaboration and client presentations. That's why they've made it simple to share your case studies with others:

• Convenient link sharing : Generate unique links for each case study, making it easy to send them to clients or colleagues.
• Real-time updates : Any changes you make to the case study will automatically be reflected in the shared link, ensuring everyone is always viewing the latest version.

By utilizing these diverse distribution options, businesses can effectively showcase their case studies, reach a wider audience, and drive meaningful engagement.

Using a Case Study Generator can greatly enhance your storytelling efforts and establish credibility in your industry. The automation and AI technology offered by platforms like Junia AI's Case Study Generator can streamline the process of creating high-quality and tailored case studies, saving you time and effort.

By using a Case Study Generator like Junia AI, you can:

• Unlock your creativity and deliver compelling narratives that captivate your audience.
• Optimize case study performance and drive user interaction and conversion with customizable templates, real-time engagement tracking, and smart CTAs.
• Showcase your expertise and build trust with your target audience through generating personalized narratives with dynamic variables and branding application supported by Junia AI.
• Ensure maximum reach and SEO benefits by distributing case studies in various formats such as PDFs, website integration and blog posts.
• Impress potential clients, drive customer engagement, and ultimately achieve business success.

So why not leverage this innovative solution to elevate your storytelling efforts and establish yourself as an industry leader?

Example outputs

Generate engaging case studies effortlessly with our Case Study Generator

How XYZ Company Increased Their Organic Traffic by 50%

XYZ Company is a leading provider of software solutions for small businesses. They had been struggling to increase their organic traffic despite having a well-designed website and regularly publishing blog posts.

After conducting an SEO audit, we identified several areas where XYZ Company could improve their search engine rankings. We recommended the following strategies:

• Conducting keyword research to identify high-value keywords that were relevant to their target audience
• Optimizing on-page elements such as title tags, meta descriptions, and header tags
• Improving site speed and mobile responsiveness
• Building high-quality backlinks from authoritative websites in their industry

Within six months of implementing our recommendations, XYZ Company saw a 50% increase in organic traffic. Their website now ranks on the first page of Google for several high-value keywords, driving more leads and sales to their business.

How ABC Agency Helped a Local Restaurant Increase Their Online Visibility

A local restaurant was struggling to attract new customers through their online presence. Despite having a website and social media profiles, they weren't getting much engagement or visibility.

We conducted a comprehensive digital marketing audit and found several opportunities to improve the restaurant's online visibility. Our strategy included the following tactics:

• Creating a content marketing plan to publish regular blog posts and social media updates
• Optimizing the restaurant's website for local search with targeted keywords and location-based landing pages
• Running paid advertising campaigns on Facebook and Instagram to reach new audiences
• Implementing email marketing campaigns to keep existing customers engaged and encourage repeat visits

Within three months of implementing our strategy, the restaurant saw a significant increase in online visibility and engagement. Their website traffic increased by 75%, and they saw a 50% increase in social media engagement. The restaurant also reported an increase in foot traffic, with many customers mentioning that they found the restaurant through their online presence.

How DEF Company Increased Their E-commerce Sales by 200%

DEF Company is an e-commerce retailer selling fashion accessories. They had been struggling to increase their sales despite having a wide range of products and competitive pricing.

We conducted a thorough analysis of DEF Company's website and identified several areas where they could improve their user experience and conversion rate. Our strategy included the following tactics:

• Conducting customer research to identify pain points and opportunities for improvement
• Redesigning the website to improve navigation and make it more visually appealing
• Implementing a mobile-responsive design to cater to the growing number of mobile shoppers
• Improving product descriptions and images to provide more information and enhance the shopping experience
• Running targeted advertising campaigns on Google AdWords and Facebook Ads

Within six months of implementing our recommendations, DEF Company saw a 200% increase in e-commerce sales. Their website now ranks on the first page of Google for several high-value keywords, driving more leads and sales to their business.

What other amazing things can this template help you create?

✔ Meta Title

✔ Meta Description

✔ Extract keywords

✔ Feature Image

✔ Soon Internal Linking

Who needs Case Study Generator?

Marketing teams

Content creators

Business owners

Entrepreneurs

Frequently asked questions

• How does Junia AI's Case Study Generator work? Junia AI's Case Study Generator is different because of how it streamlines the creation process, generates compelling narratives, ensures consistency and coherence, and offers diverse distribution opportunities with versatile formats. It uses advanced algorithms to automate the case study creation process, saving time and effort for users.
• What is the main goal of Junia AI's Case Study Generator? The main goal of Junia AI's Case Study Generator is to make the creation process more efficient and effective. By automating the generation of compelling narratives and ensuring consistency and coherence, it aims to provide users with a powerful tool for showcasing their success stories.
• What are the key strengths of Junia AI's Case Study Generator? One of the key strengths of Junia AI's Case Study Generator is its ability to generate compelling narratives that captivate audiences. By leveraging advanced algorithms, it can create engaging stories that effectively showcase the success of a product or service.
• What are the advantages of using Junia AI's Case Study Generator? Another advantage of using Junia AI's Case Study Generator is its ability to ensure consistency and coherence across all generated content. This helps maintain a unified brand voice and message, enhancing the overall impact of the case studies.
• What distribution opportunities does Junia AI's Case Study Generator offer? Junia AI's Case Study Generator offers diverse distribution opportunities with versatile formats. Users can easily share their case studies through various channels such as blogs, social media, websites, and more, reaching a wider audience and maximizing impact.
• How can I showcase the case studies created with Junia AI's Case Study Generator? One effective way to showcase the case studies you create with Junia AI's Case Study Generator is by using blog posts. This allows you to reach your target audience through a popular and widely accessible platform, maximizing the visibility of your success stories.
• Does Junia AI's Case Study Generator support collaboration and client sharing? Yes, Junia AI understands the importance of collaboration and client sharing. The Case Study Generator provides easy link sharing options, allowing seamless collaboration between team members and effortless sharing with clients for review and feedback.

AI Case Study Creator That Brings Stories to Life

Easily create impressive interactive case studies that increase lead engagement and conversion rates.

Used by professional marketing teams at:

Professional case study templates built for storytelling

Simply grab a template and let our AI case study generator✨ bring it to life for you:

How our AI case study generator works

Generate your case study with ai.

Simply type in what you need and let Storydoc do the magic for you!

Edit and bring it to perfection

Let our magic assistant help you through the process
with automatic slide copy and design.

Turbo-charge with integrations

Easily connect your CRM, calendar, and other tools
to move from static PDFs to actionable case studies.

Send. Track. Convert. Track customer engagement and conversion in real-time Generate your case study with AI

Send. track. convert..

Track customer engagement and conversion in real-time

Their case studies are getting attention

“Storydoc gives us the power and flexibility to design case studies and other pieces of content ourselves, even with our limited design experience ."

“With our most recent Storydocs, we're like, ‘Oh my goodness, It brought it to life like we do when we present it , but without the person even being there!’”

" Storydoc sets me apart from my competitors .  My goal is for my business to be memorable and Storydoc allows me to showcase the colors of my business in the best possible way."

A business case studies tool you can trust

Turn your case studies into an engagement tool.

Switch from static PDFs and webpages to interactive case studies created with modern marketing needs in mind.

Stop killing engagement

Readers strongly dislike PDF content . Replace your static case studies with interactive multimedia stories users love and remember.

Grant yourself content superpowers with AI

Easily design amazing interactive case studies by yourself faster than ever, guided by AI. No coding, no design skills needed.

Don’t lose your mobile readers

32% of case studies are opened on mobile  - your storydocs won’t fail to impress on mobile or any other device.

Convert users directly from your case studies

Enable readers to easily take the next step directly from your case studies with smart CTAs like a form, calendar, or live chat.

Wanna know if your case studies are working?

Get real-time analytics on everything . Reading time, scroll depth, conversions, shares, and more.

Make personalized case studies for ABM

Easily personalize prospecting case studies . Add the prospect's name and title with dynamic variables and instantantly apply their branding.

Your readers want a story , not a case study

Give'em what they want, give'em a Storydoc.

Everything that you should know about Storydoc

What is the Storydoc case study creator?

This AI case study generator lets you to intuitively design and write engaging interactive stories that captivate prospects. No coding or design skills needed.

The Storydoc case study designer offers a broad array of interactive slides for startups and new business concepts. These can be quickly and easily customized to align with your vision and requirements.

Storydoc frees you from outdated PPT slide methods, offering instead a scroll-based, web-friendly, mobile-optimized experience, complete with performance analytics.

Is the Storydoc AI case study generator safe?

Absolutely, the Storydoc AI case study creation app is secure and reliable. Your personal information is well-protected and encrypted.

We prioritize your data security, adhering to stringent security policies and best practices. Don't just take our word for it; companies like Meta, Pepsi, and Xerox trust us enough to use Storydoc daily.

For more information see  Our Story page ,  Terms and Conditions , and  Privacy Policy .

Why Storydoc is more than just another AI case study creator?

Storydoc is more than a tool for creating presentations. Instant AI case studies are useful, but they can become repetitive.

Sure, you can create your content faster, but does it truly stand out? Will it be effective? Probably not.

The issue often lies in the traditional PowerPoint design, whether AI-assisted or not. Storydoc takes a different approach.

We create case study experiences that truly engage decision-makers, featuring scrollitelling, multimedia, and in-document navigation.

Check out these examples .

What’s so great about AI-generated case studies?

An AI-generated case study can save you hours, even days, of effort for your startup. However, if you're using an AI PPT case study tool, you're saving time but potentially missing impact.

No one enjoys PowerPoints, even those created with AI. No AI PowerPoint case study tool can deliver a presentation that truly makes a difference. But Storydoc can. Our AI helps you create stories that generate interest and revenue.

Is Storydoc a free case study designer?

The Storydoc AI case study generator enables you to create content faster and more effectively than doing it solo.

Transform your presentations from ordinary to extraordinary in no time. Storydoc offers a 14-day free trial.

Try it out and see if it suits your needs. Based on hundreds of thousands of presentation sessions, we're confident that prospective clients will appreciate it.

Every interactive case study you create during your trial is yours to keep forever, at no cost!

For learning about our paid plans see our  Pricing .

Can I trust Storydoc with my data?

You can trust Storydoc to keep your personal information and business data safe.

The Storydoc app is safe and secure thanks to an encrypted connection . We process your data in accordance with very strict policies.

For more information, see Terms and Conditions , and Privacy Policy .

What's the best way to get started?

The easiest way to start is to visit our Case study templates page , pick a template you like, provide a few details, and see the magic happen - how Storydoc generates a presentation from scratch with your branding, content structure, visuals, and all.

Inside the presentation maker app, you can switch between templates, adjust your design with drag and drop interface, find ready-made slides for any use case, and generate text and images with the help of our AI assistant.

How do I send or share Storydoc case studies?

Storydocs function like web pages; each case study you create has a unique link for easy sending and tracking.

Once your Storydoc is complete, just hit publish. Published presentations are instantly viewable in any browser.

To share your presentation, simply click the Share button and copy the link. Viewers will experience an interactive webpage, far more engaging than a static PowerPoint or PDF.

Can I print Storydoc case studies?

Yes, but currently, this service is only available to our Pro and Enterprise customers. However, this feature will soon be accessible to all Storydoc users directly from the editor.

Keep in mind, a printed Storydoc loses its interactive elements, which are key to its high engagement and charm.

What integrations does Storydoc offer?

All the essential ones! Storydocs provide full content integrations: Calendly, Loom, YouTube, Typeform, and more, all of which can be added to your Storydoc presentation. But we offer much more than the basics.

With Storydoc, you can embed lead-capturing forms, your own live chat, advanced dashboards, in-page payments, and e-signatures.

Learn more on our Integrations page .

Are Storydocs mobile-friendly?

Yes! Storydoc is optimized for flawless mobile performance . No matter the divide or OS your case studies is opened on, the design will be perfect.

Check out similar Storydoc tools

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• Pay when you check the text. Do services that ask to pay for the order before it is completed look too suspicious to you, or do you not want to buy a pig in a poke and waste your money? In both cases, our website is a perfect place to buy case study for you! Using our service, you will never have to make a payment in advance. Form your order, choose the preferred performer, watch your task being performed, and release the funds only when you like the result – this is your warranty of our reliability and protection from failure!

Pro case study experts will help you online

It’s a rare occasion when a student doesn’t feel stressed and overwhelmed with their college or university assignments: different essays, lab work projects, presentations, you name it. Now one more task – case study writing. What is that anyway? Some students have this question in mind as they simply lack experience in writing such papers and may lack knowledge of the subject as well.

Not to mention, deadlines significantly add to the stress level. This all leads to the fact you need help, not from friends who are probably not experts in professional case study writing services, but from those who can guarantee top-quality results in a short time and at an affordable price. The case study writing service at PapersOwl is full of true experts possessing PhD in psychology, management, law, humanities, etc., and have extensive experience in writing any assignments. They are all native speakers, which means you can always count on perfect grammar, clear communication of ideas, and appropriate style in your task. Our policy of plagiarism-free is another thing you will not have to worry about with our custom case study writing service! We also have a research proposal writer on board if you need other services like a research proposal. Hurry and place your academic writing order today!

How to order case study writing at Papersowl

We care about you and your time, so we’ve done our best to simplify the process of placing an order on our website. You won’t even realize you’ve already placed an order, we promise!

• First: create your account at PapersOwl. With just a couple of blinks of an eye, registration will be complete.
• Secondly: place an order – tell us the type of writing you need and how fast you expect it to be done.
• Thirdly: pick out the best ​professional case study writers. You’ll make the best decision based on the writer’s rating and the reviews he/she got from completed tasks. Or even contact the writer before making a final decision.
• Last but not least – relax and wait for the finished assignment. Remember that you only pay exclusively if you’re 100% satisfied with the results you get with a case study online, which is a significant advantage.

Don’t waste another minute. We have a lot of case study, thesis, and book report writer on our team to help you. Place your academic order with a case study writing service to get a perfectly tailored one that will boost your grades.

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At PapersOwl.com, you will find the best terms of use, the clearest policies, the lowest prices, the best guarantees, and the most educated specialists! Our team consists of people who are enjoying their job and those who understand exactly how to do it better than anyone else! Still, dreaming about scoring the best grades for a perfect case study? One of the experienced native Ph.D. writers from our service will be delighted to make your dream come true, so do not hesitate to buy papers from PapersOwl.com. Besides the case study, we also provide annotated bibliography service . You can place your order without worry. We guarantee you will remain satisfied! 

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Step-by-step guide to writing a case study (a template).

Case studies are wonderful content pieces to build trust with a prospective customer. It’s no wonder 47% of marketers agree it’s the most effective content-selling tool.

But case studies can also be boring, hard to follow, and repetitive.

That’s why writing an engaging case study is key to building relationships with your customer. You want them to feel the ups and downs of previous customers, resonate with their challenges, and then see relief in finding a solution.

What if we consider writing a case study as if it were a story? A case study with protagonists, a peak conflict, and a happily ever after in the form of a solution.

This step-by-step guide will cover all the best practices and tips for writing case studies to win over customers.

Plus, you can use Writer’s case study template to streamline the process and ensure consistency across your case studies.

Essential elements of a case study

Before we detail how to write a case study, it’s important to understand what goes into one so you can prepare effectively. Most case studies include:

• Background information on the company
• Description of the problem
• The solution your company provided
• The results of the solution
• Offer takeaways and lessons learned

How to prepare to write a case study

Before you start writing your case study, you’ll need to prepare interviews and resources to ensure all relevant content gets covered.

1. Understand the purpose of the case study

Before writing, it’s important to understand the purpose of your case study .

For example, is the purpose to drive new customer sales? Upgrade your current customers to premium plans? Or convert competitor’s clients to your product?

The purpose will help you determine the format, who to research, and define your objective with the case study.

2. Select the participants

When selecting the participants for your case study, it’s important to choose individuals who represent the issue you’re trying to examine.

The right participants will help your case study resonate with the potential customer, as they can find relatable pain points and desirable outcomes.

For example, imagine your company provides subtitles for videos. Your case study will be about how X company used subtitles to improve their video engagement rate. You’ll likely interview someone within the marketing department as these numbers relate to the performance indicators that they track.

3. Prepare interview questions

Once you’ve selected the participants for your case study, it’s time to prepare the questions.

The questions you ask should elicit detailed responses on their initial problem, the solution, and their thoughts.

These questions should help you further understand the scope of your product’s impact. Lastly, the insights from the questions will help build a storyline for your case study.

4. Conduct the interview

Once you have your questions outlined and set a time for the interview, it’s time for action.

Throughout the interview, be an active listener, stay engaged, and only interrupt the story when extra information is needed.

Let your participant know that all their thoughts and ideas can be edited later, as 17% of case studies don’t get published due to participants not approving their statements.

How to write a compelling case study

A case study covers the challenges of a specific person or organization and the solution they used to overcome their problem.

Let’s dive into a step-by-step guide on how to write one.

1. Start with a strong introductory paragraph

The first paragraph of your case study should introduce the company and provide some background information to provide context to the case study. 

The introduction should give the reader a general overview of the upcoming case study theme.

2. Describe the problem

Introduce the problem that the company was looking to solve.

The challenge will be the main focus of the case study, so go into detail. Be sure to cover what the challenge was, the problems it caused, and why it needed to be solved.

3. Explain the solution

Explain the solution that was implemented. Here, it’s a good opportunity to introduce how your product or service was chosen and implemented by their company.

By discussing the factors that lead to a customer’s choice, readers can identify common valuable factors that lead to a purchase decision.

Then, include why and how the company’s problem was resolved with your solution.

4. Discuss the results of the solution

Take time to cover the results of your solution. Cover any data that helps reinforce your success claims and add the thoughts and reviews of key participants to this section.

Include the impact and benefit the solution has had on their company.

5. Offer takeaways and lessons learned

Include any key takeaway or lesson learned from the case. These can also be any thoughts that’ll help build trust in your reader and educate them on the benefits of your solution.

It’s also good practice to summarize the case study’s key points and offer your insights.

5 best practices for writing an engaging case study

When it comes to writing a compelling case study, there are a few key things to keep in mind.

1. Write it like a story

To make your case study more engaging and exciting, avoid business jargon and deliver what really counts- a story about overcoming challenges. 

Write your case study as a story, with the protagonists and their challenges. This will make your case study memorable and engaging, as it dives straight into the team’s emotions, frustrations, and success.

2. Begin with a strong hook

You need to capture the reader’s attention fast, and an interesting hook is a great way to do that.

Introduce the case study with an engaging client testimonial or quote to get the reader curious to continue reading.

3. Include strong visuals

Add visuals like iconographs, charts, or product images to enhance the case study’s readability and visual appeal.

Images help readers visualize concepts and add proof of the solution’s benefits, making the case study more memorable and impactful.

4. Ensure the structure of the case study is easy to read

Make sure the case study is well-designed and easy to read. You want the reader to be able to skim through the article and digest the information easily.

This is also a good practice to help your case study follow the best SEO practices.

5. Add data and insights

Use data-driven insights in your case study to add validity to your points and show that you’re speaking from experience.

Include numbers that demonstrate the improvement of a customer problem using your solution. These statistics improve trust and confidence in your solution.

Streamline the process with a case study template

Writing a case study can be time-consuming and tricky. By using a case study template you can:

• Automatically creates a professional-looking case study in the proper format
• Saves you time by having a pre-formatted structure that ensures all the information has been filled
• Ensures all language is inclusive and welcoming

How to use the Writer case study template

• Add your company’s name
• Add the customer you’re featuring
• Describe the challenge
• Describe the solution
• Describe the results

Once all this information has been added, Writer’s templates will do the rest!

Each case study can be tweaked to include more information, enrich sections, or customize your brand’s tone using Writer’s AI tools.  

What to do once you’ve written your case study

Once you’ve written your case study, it’s time to share it with the world!

Use your case study as a tool to promote your business value. Start by sharing it on social media, sending it to your email list, and updating it on your website.

In no time, you’ll see how customers learn to trust your business solution thanks to your case studies.

AI-generated content FAQ

How does writer generate content, where does the data for the model come from, how does customization and tuning work, what does writer do with the custom training data i provide, who owns the ip to content created with writer, is the content generated by writer good for seo, writer seems to know some details about my company, even before training it on my own data. where did that come from, where does writer get facts, quotes, and statistics from how can i verify these as true.

Our content generation capabilities are powered by our family of large language models — specifically, deep learning language models trained to generate text. It’s trained on over 300 billion tokens of text data, and the size of the resulting model is over 20 billion parameters. From training, it can understand how language is stitched together and constructed, predicting what might come next given a question or input.

The 300 billion tokens come from a mix of publicly availabe data from the Internet and data licensed from third parties.

To customize the outputs, we rely on best-in-class examples from you. This can be just one to two examples, or thousands of examples. With examples, our model can better understand the context in which it’s writing content, making the output more in-line with your domain. Writer can also pick up on language and tone patterns, better matching your style.

If you decide to train Writer with your custom data, that data will only ever be usable in your version of Writer. We do not share your training data or any AI apps you build with anyone.

You, the customer, own all intellectual property rights to content created using Writer.

Google’s algorithms reward original, high-quality content. The content produced by Writer is completely original. Quality is, of course, subjective, but we recommend human team members review output before publishing. Review steps should include checking content structure, fact-checking, and incorporating original insights and information where relevant. Humans and search engine algorithms are unlikely to distinguish AI-generated content if these steps are followed. Read more about AI-generated content and SEO on our blog.

Since our model is trained on public domain text found on the web, the more your company has a presence on the web, the more Writer will know how to generate text based on publicly known company information. If Writer knows nothing or very little about a company, it will generalize based on what it’s seen about other similar companies.

Statistics and facts generated by Writer aren’t necessarily true. The model is suggesting that this is a statement that would fit well in the content, but it has no way to confirm that it’s definitely true. Any facts or statistics you see should be verified by a human editor.

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