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How to write a great cover letter in 2024: tips and structure

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Ace your job search

Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

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Are Cover Letters Necessary? 2023 Guide

Cover letters take time to do well. Learn more about when you should include one.

Cover letters aren't always necessary, but including one with your job application can be beneficial.

Considering the average job receives over 100 applications, a cover letter can be an excellent way to stand out from other applicants. It's an opportunity to clarify your interest in the company, expand on your experience, and demonstrate your fit. Well-written cover letters do have an impact. An experiment from ResumeGo found that applicants who submitted a tailored cover letter were invited to interview more often than applicants who didn’t include one—16.4 percent versus 10.7 percent [ 1 ]. 

However, recruiters don’t always review cover letters and may only do so once they’ve narrowed their candidate pool. Given the time it takes to research and write a cover letter, it's worth being strategic about when to include one.

In this article, we’ll go over times when it can help to include a cover letter, ways to strengthen your cover letter, and other ways you can go about expressing your interest in a job opening. 

Do you need a cover letter? 

The only time you absolutely need a cover letter is when the job listing instructs you to include one as part of your application. If the listing doesn't specify, this typically means it's cover letter-optional.

While a cover letter can help you stand out from other candidates and show hiring managers the effort you’ve invested in applying, there’s no denying that it takes time to craft a noticeable one. Beyond hearing why you’re a good fit for the role, companies often want to know why you’re interested in working for them specifically, which takes additional research. For instance, you may want to read about the company’s mission, work culture, or recent press to integrate specific reasons. 

After your resume has passed through an applicant tracking system (ATS) , there’s a good chance your prospective employer will read your cover letter if you’ve been flagged as a potential fit.

4 times when you should submit a cover letter

Here are some scenarios when it can be particularly worthwhile to include a cover letter:

1. When you’re particularly interested in a role 

A job search typically entails applying to a range of roles that interest you. Some may be dream jobs, while others may sound appealing—but not to the same extent. Include a cover letter for the jobs that particularly interest you, taking the opportunity to convey your enthusiasm and highlight your most relevant experience and achievements.

2. When there’s more to say

A cover letter should expand on your resume. As such, you may want to include one when you have more to say, such as when you’re preparing for a career change , seeking career advancement , or moving to a new city. Often, a resume can’t fully convey these explanations, but a cover letter is an excellent space to expand on your career goals .  

3. When there’s a gap on your resume

There may be times in your career when you don’t move directly from one role to another, such as when you take time off to parent your child or care for a family member. In that case, you can address any employment gaps in a cover letter, framing the situation in a positive and productive way and highlighting your goals in pursuing your next career move. 

Learn more: 10 Ways to Enhance Your Resume

4. When you have the time

A thoughtful cover letter helps a hiring manager envision how you'd perform on their team, but crafting a good one takes time. Most recruitment professionals will recognize a generic cover letter, and that can be a turnoff. However, if you aren't rushed in your job search , including a cover letter specific to the company and position you're applying for can enhance your application.

Crafting a winning cover letter

A well-crafted cover letter should expand upon your resume rather than repeat information in that document. More than that, it highlights your knowledge about the company, your interest in working there, and your communication skills, and helps set the tone for the hiring process to come. Learn more about how to write a cover letter with our helpful overview. 

In terms of length, a cover letter should be no more than one page , and you’ll ideally address it to the hiring manager or, if that information isn’t readily available, the team or department your role would be a part of. Remember to always proofread and correct any grammatical errors before submitting. Beyond those standards, we’ve compiled a list of tips to strengthen your cover letter. 

Learn more: Types of Resumes: Choosing the Right Format for Your Needs

Cover letters for specific situations

It’s helpful to shape your cover letter to fit the type of role you’re applying to. Below, you’ll find specific advice for careers, internal roles, internships, and more. 

Project Manager Cover Letter: Example and Tips

Data Analyst Cover Letter: Sample and Guide

How to Write a Cover Letter When You’re Changing Careers

How to Write a Cover Letter for an Internal Position

How to Write an Internship Cover Letter: 9 Tips

Other ways to express your interest in a job 

A cover letter is an excellent opportunity to express your interest in the job and the company hiring for it. Here are some additional ways to convey your knowledge and enthusiasm: 

Reach out to a recruiter on LinkedIn. 

Reaching out to a recruiter on LinkedIn , introducing yourself, and expressing your interest in the role (as well as the fact that you’ve already applied for it) can be a great way to get your name in front of the right person. Given that recruiters can still end up sorting through a large number of resumes once the ATS has initially processed applications, it can be beneficial to network in this way. 

Contact the hiring manager. 

Most job postings will not name the hiring manager outright but may include their title. If you can find the hiring manager’s name and email after conducting further research about the team, it may be worthwhile to send a brief email stating that you have applied for the position and outlining your qualifications and interest in the role. 

Learn more: Cover Letter Tips: How to Stand Out to a Hiring Manager

See if you know someone at the company.

If you know someone who works at the company, ask them to refer you for the role, which may need to be done before you officially apply. Doing so is an excellent way to stand out from other applicants. What’s more, internal referrals are four times more likely to be hired, according to LinkedIn [ 2 ].

Learn more: 9 Networking Tips to Expand and Strengthen Your Network

Get started

Refresh your cover letter writing skills with the University of Maryland’s course Writing Winning Resumes and Cover Letters on Coursera. Enroll for a free, 7-day trial today. 

Article sources

ResumeGo. “ Cover Letters: Just How Important Are They? https://www.resumego.net/research/cover-letters/.” Accessed January 19, 2023. 

LinkedIn. “ Employee Referral Statistics You Need to Know for 2020 , https://www.linkedin.com/pulse/employee-referral-statistics-you-need-know-2020-mike-stafiej/.” Accessed January 19, 2023. 

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When Are Cover Letters Necessary (With Examples)

• How To Write A Cover Letter
• When Is A Cover Letter Necessary
• Free Cover Letter Templates
• Cover Letter Mistakes To Avoid
• Cover Letter Tips
• How To Sell Yourself In A Cover Letter

Find a Job You Really Want In

Summary. Cover letters can be necessary and important to clarify a confusing resume , fill in employment gaps, and to add information that doesn’t fit in your resume. You should avoid sending a cover letter if the employer doesn’t want it or you are not tailoring it to each specific job.

Job trends have changed over the past few years with working from home becoming common, large amounts of people unemployed due to covid-19, and companies overwhelmed with applicants. Your biggest concern is making a great impression and getting the job.

The first question you need answered — are cover letters necessary?

A recent study found that employers place a significant amount of importance on cover letters. If you feel like you’re suddenly being asked to perform for an empty auditorium — you’re right. Employers want you to submit a cover letter but they’re never going to read it — probably.

Add that little tidbit of data to your desire not to write a cover letter and your belief that they do little to advance your application and you come up even more confused than before. We’re going to help you understand why and when cover letters are important so you can make an informed decision based on your particular situation.

Key Takeaways:

Showing the effort to add a cover letter, even when they aren’t required, shows that you’re willing to put in extra work and that can push you over the top and make you stand out.

Make sure to check the employer’s application requirements on whether or not to include a cover letter and if they don’t specify, err on the side of adding one anyway.

Submitting a poorly written or uninformative cover letter won’t help you chances of getting a job it’ll make you look unprofessional.

Cover letters serve to introduce you to the company in a way that resumes can’t so it’s important to include reasons why you want the job, about accomplishments that are hard to put in a resume.

A cover letter is a great place explain any oddities in your resume, such as employment gaps and special projects

When a Cover Letter Is Important

When not to send a cover letter, why write a cover letter, is a cover letter necessary to get a job, submitting a cover letter and resume, parts of a cover letter (with examples), importance of a cover letter faq.

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Can you determine if a cover letter is needed or not?

Obviously, not all jobs are the same, so their requirements probably aren’t the same. This is an absolutely correct assumption. The problem is there aren’t any hard-and-fast rules about what industries require a cover letter. Let’s first look at when a cover letter is important.

To clarify a confusing resume. If you have something in your resume that needs clarification, a cover letter is where you get your chance to do that.

Fill in or explain gaps in employment history. If you have a gap in your employment history , you can explain it in your cover letter.

Show willingness to relocate. If you live in a different region but are willing to relocate, that’s also important information.

Bolster your credentials if your new to the field. If you’re an entry-level worker , a cover letter can showcase your non-professional, related experience and convey your enthusiasm.

Showcase key skills. If you have specific skills or experience that relates directly to the position, highlight it in a cover letter.

Personal connection. If you have a connection to the company that’s hiring, your cover letter is a good place to point it out.

If you’re applying for a higher-level position. If you’re applying for a job in mid-management or above, you should always include a cover letter as part of the formal process.

The employer may request it. If the employer asks for a cover letter, even if you don’t feel it’s necessary, you need to include one with your job application.

To add information doesn’t fit in your resume. If you feel you have something relevant to say that’s not covered in your resume, then a cover letter lets you do that.

Okay, we just told you that having a cover letter is all but imperative, but what about when it’s not? There are definitely some situations where a cover letter isn’t required and then some situations when it will do you more harm than good. The following times are when it’s probably best not to send a cover letter:

When the employer doesn’t want one. Whether they tell you not to write one in the job description or they have software that doesn’t allow for one — these people don’t want to see a cover letter. Note: if it says cover letter optional, you should write one.

Your cover letter is full of errors. If your cover letter is full of mistakes and makes you look like a bad job candidate. A cover letter needs to be proofread and edited by someone who is good with language and grammar. If that’s not your strong suit, then you need to find some help or skip the cover letter.

You’re not customizing each cover letter. If you’re using a generic, non-customized, cover letter template that doesn’t add any value to your application, you can go ahead and skip it altogether.

A cover letter is your introduction to the company. It’s a handshake and a hello on paper. Even if only half of all employers read cover letters, and even if they’re just skimming them, this is still your chance to shine and to highlight your achievements, special skills , and experience.

It may be a formality and, for many, it’s not a fun part of their job search , but it can be the one thing that makes you stand out as a professional, gets you noticed, and creates a good impression.

Some percentage of hiring managers and recruiters do find cover letters valuable. A good cover letter showcases how you intend to add value to the company, suggests solutions for the role, and contains pertinent information about how to contact you and your availability.

Just think of it this way: if a hiring manager is on the fence about deciding between which candidate to call in for an interview, a stellar cover letter could be just the thing to help you pull ahead.

A cover letter is probably not necessary to get a job in most situations, but there’s always a chance that it might be, meaning there’s no harm in sending one. Your resume should give the employer the basics of your experience and they can do the math to determine if your skills line up with their opening.

Add to that the fact that most employers don’t do more than peruse a cover letter, at best. It seems like a cover letter is a thing of the past, but it’s not.

Unless the job posting specifically states that a cover letter isn’t necessary or you’re completing an online application and there’s no spot for a cover letter, then you should consider it necessary.

It’s all about showing a prospective employer that you know how to follow the rules and you’re willing to do what’s asked of you. When you think about it, just that reason alone is enough to include a cover letter.

Going further than job etiquette, if you land one of those employers who actually read cover letters, you definitely want to use it to your advantage. In today’s job market, with competition running hot, you want to use everything you can to be a desirable candidate.

You not only want to include a cover letter but you want to fill it with everything that the employer wants to hear. You need to research cover letter tips so you can craft the best cover letter that employer has ever seen.

You want to see that letter framed and hanging on their wall when you go in for a job interview — well, not really of course, but that’s the mindset you should have when you’re writing it.

All this talk about cover letters, it seems like we’re forgetting about the resume. Don’t worry, we’re not.

Writing a great resume that gets you hired is such an important task that it’s a topic for another article. Just know that if you’re submitting a cover letter, you definitely need to include a resume because that’s something that’s not only going to get read, but also resonate with future employers.

Now that we’ve stressed the importance of a cover letter, you’ve got a task ahead of you — to write a knock-their-socks-off cover letter that gets you hired. Make sure all of the standard parts of a cover letter are present:

The header. Include all of the contact information for yourself and the employer. Also, include the current date between the two sets of addresses.

Bill Billson 22 Happy Court Marigold, TX, 10987 April 26, 2021 Alice Allison New Company 5225 East Park Ln. Austin, TX , 73301

The greeting. Always do your best to find the hiring manager’s name . Check the job posting, the company website, and the company’s LinkedIn page . If you strike out online, simply call the company and ask who you should address your cover letter to for whatever position you’re applying for.

Never use “Mrs.” as it is difficult to determine the marital status of the hiring manager . Stick with Ms./Mr./Dr. (or any other professional title) followed by the person’s last name. If their name is gender-neutral, play it safe and use their full name.

If you can’t find the hiring manager’s name, you can use “Dear Hiring Manager” or one of its alternatives . Never use “ Dear Sir or Madam ” or “ To Whom It May Concern ” — it’s not 1921 and the recruiter will assume you’ve copy/pasted the same cover letter all over town.

Dear Ms. Bickerly, Dear Pat Thompson, Dear Software Engineering Hiring Team,

Opening paragraph . Start by indicating the role you’re applying for and then grabbing the reader’s attention with an impressive and relevant accomplishment. You want to come across as enthusiastic, knowledgeable, and competent right off the bat.

When I saw a job posting for a Marketing Manager at ABC Inc., I knew I had to apply. I’ve long been a fan of ABC’s methodology of direct email campaigns alongside social media outreach and organic content marketing, and my 6+ years in Marketing have made me adept at each of these facets of an effective marketing strategy.

The body. Your cover letter’s body paragraph(s) should accomplish two things: explain why you’re a perfect candidate with all the right qualifications and experiences and explain why you’re attracted to this particular company. The first part is all about using the same important keywords from the job description.

The second part might involve a bit of research and creativity to determine the company’s values and show how they align with your own.

I have a special passion for content marketing that achieves big results. By strategizing a 6-month campaign that saw over 400 pieces of high-quality content produced, I got to watch XYZ’s organic traffic skyrocket by 569%. Even better, by streamlining our funnel with the sales and product teams, we were able to drive revenue by 36% YoY. My passion is helping customer’s find answers to questions, which is why your brand statement “Quality Solutions the First Time” really resonates with me.

Closing . Now all you have to do is close your cover letter with a reiteration of your excitement for the role and an invitation for follow-up steps. A call-to-action is the usual way to wrap things up; in practice, this simply looks like:

I look forward to discussing ABC’s marketing goals and helping achieve those goals. Thank you for considering me for the role.

Signature. If you’re sending a physical letter, add 4 spaces between your sign-off and your printed name. Then, put the signature between the two. If you’re emailing your cover letter, you can use an email signature or simply include your contact information after your typed name.

We recommend sticking with a classic like:

Sincerely, Best Regards, Thank you for your consideration,

When writing your cover letter, pay particular attention to the open because that’s where you’re going to get their attention and, hopefully, encourage them to keep reading. Then customize the letter so you really explain why you’re the perfect fit, brag a little if you can.

Finally, create a cover letter close that’s friendly and personal. Try not to concern yourself with wondering if they’ll read it or not, assume they will and do the best job you can.

How important is a cover letter?

A cover letter is very important. Including a cover letter with your resume will give hiring managers a complete picture of what you’d bring to the company than your resume can often provide. It will also often answer questions and alleviate concerns they may have after they read your resume.

If you have a gap in your work history, it’s difficult to communicate the reasons for that gap through your resume alone. In addition, it’s nearly impossible to share your enthusiasm for the job through resume bullet points, and employers want to see your passion for the position.

You can, however, include all of this information and more in your cover letter. Writing one lets you flesh out your resume and let your personality shine through, which can be an advantage when you’re competing for a job opening.

What happens if you don’t include a cover letter?

If you don’t include a cover letter, you risk getting passed up for another candidate who did. If you don’t include a cover letter for a company that specifically asked for one, your application will likely be thrown out immediately. (For the same reason, if the company specifically tells you not to include one, don’t include one.)

If the company doesn’t tell you what to do one way or another and you don’t write a cover letter, you risk losing your competitive edge.

Hiring managers have to narrow down the list of candidates one way or another. Suppose you and another candidate are similarly qualified, but they wrote a cover letter, and you didn’t. You’re generally more likely to be the one who gets eliminated.

This is because writing a cover letter when you weren’t asked shows that you’re willing to go the extra mile to do a job well, it helps hiring managers see that you’re passionate about the position, and it showcases your communication skills.

Not only that, but if hiring managers have a question or hesitation about your resume, your cover letter can often answer this for them, keeping you in the running.

Leaving out this extra communication channel lowers your chances of moving forward in the hiring process, especially if another candidate did write a cover letter that silences hiring managers’ concerns.

Should I include a cover letter if they don’t ask for one?

Yes, you should include a cover letter if they don’t ask for one. A cover letter allows employers to see your personality and passion for the job, and it allows you to truly sell yourself as a candidate.

You can do this by explaining why you’re interested in this particular position and how you and your skills would help further the organization.

This is important because if hiring managers are on the fence about offering you an interview based on your qualifications alone, your cover letter might be the piece that pushes your application over the edge to get to move forward to the next step in the hiring process.

There are some exceptions to this rule, however. Don’t include a cover letter if:

You can’t ensure it will be professionally written without typos or grammatical errors.

You’re going to use a template cover letter.

There isn’t a place on the online application to submit a cover letter.

Submitting a badly written or impersonal cover letter can do more harm than good, so if you can’t spend the time required to tailor it to the job or to have someone help you proofread it, it’s usually better to skip it entirely.

Do cover letters really make a difference?

Yes, cover letters really make a difference. When you apply for a job, hiring managers are looking for reasons to either move your application forward in the hiring process or to eliminate you as a candidate, and your resume, answers to application questions, and cover letter provide the only information they have on which to base this decision.

A cover letter can play a variety of roles in your efforts to sell yourself as a candidate, including:

Explaining any gaps in employment.

Highlighting your soft skills if you’re new to the industry and don’t have much relevant experience.

Demonstrating your personality to make a personal connection.

Showing how your skills and experience relate to the position.

Sharing why you want this particular position and what you would add to the company if hired.

It isn’t necessarily a given that you won’t get a job without a cover letter and will get the job with one, but if you don’t include one, you’ll certainly miss out on all of the benefits that a cover letter can give you.

To further understand the difference a cover letter can make, put yourself in the hiring manager’s shoes. You have a stack of similar resumes that needs to shrink.

Wouldn’t you be more likely to keep a candidate in the running if you could get a glimpse of their personality and passion for the job than someone with a similar list of accomplishments who didn’t provide that information?

What do employers look for in a cover letter?

Employers look for conciseness, professionalism, and personality in a cover letter. The technical details will change based on the job and requirements, but these three elements carry through no matter what content you put in your cover letter.

Hiring managers don’t have time to read through multiple pages of fluff about your every accomplishment and professional goal, and some don’t even read one full page. They want you to get to the point about what you’re trying to say, so make sure your letter is lean and to the point.

As you write, there is no need to be overly stuffy, but you should add a little more polish than you would to an email you’d write to a coworker.

Follow formatting guidelines for formal letters by including the recipient’s name and address as well as your own. Maintain a polite tone of voice and proofread your letter, getting someone else to check over it for you if possible.

Within the parameters of professionalism, though, you should let your personality shine through.

Hiring managers want to see what you’re passionate about in your work and why they should choose you for the position, so make sure you share how your values and skills line up with the organization’s and how you’d use them to help further the company.

Columbia University Center for Career Education – How and Why to Write a Great Cover Letter

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Kristin Kizer is an award-winning writer, television and documentary producer, and content specialist who has worked on a wide variety of written, broadcast, and electronic publications. A former writer/producer for The Discovery Channel, she is now a freelance writer and delighted to be sharing her talents and time with the wonderful Zippia audience.

Matt Warzel a President of a resume writing firm (MJW Careers, LLC) with 15+ years of recruitment, outplacement, career coaching and resume writing experience. Matt is also a Certified Professional Resume Writer (CPRW) and Certified Internet Recruiter (CIR) with a Bachelor of Science in Business Administration (Marketing Focus) from John Carroll University.

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What Should You Include in Your Cover Letter? [w/ Tips for 2024]

You’ve spent weeks job hunting, and you’ve found the perfect job.

Your resume is all set, and you’re almost ready to send your application.

There’s just one thing left—you’re writing a cover letter to create a flawless job application.

The only issue? You're not sure what exactly to include in your cover letter.

There’s no need to worry! We’re here to help

In this article, we’re going to cover:

• What Is a Cover Letter
• What Elements Should Your Cover Letter Include
• What You Shouldn’t Include in Your Cover Letter

Let’s get started.

What is a Cover Letter?

A cover letter is a document that you send as part of your job application, along with your resume or CV .

The cover letter’s purpose is to introduce you and briefly summarize why your professional background makes you the right person for the job.

On average, a cover letter should be between 250 and 400 words long and fit neatly on one page.

A cover letter is one of your first forms of communication with a hiring manager. It’s your opportunity to present yourself in your own words, stand out from other candidates, and get the hiring manager interested in learning more about you.

Let’s take a look at an example of what a cover letter looks like:

Why Do Cover Letters Matter?

After you’ve spent so long making the perfect resume , you might be wondering why you should even write a cover letter.

The truth is that while not all employers request a cover letter, you should always include one with your job application.

Adding a cover letter to your job application shows the hiring manager you’re willing to go the extra mile for the job, and you’re not just randomly applying and hoping your application sticks.

A cover letter is your opportunity to give the hiring manager more information about you as a candidate. This is your chance to personalize your application and provide additional information on your skills and experiences that align with what the employer is looking for and that you didn’t have space on your resume for.

But your cover letter is also your chance to go beyond your most important skills and experience. You can use it to talk about your passion for the industry or your enthusiasm to join this specific company’s team and show the hiring manager that you’re serious about the role.

If your cover letter is good, it can complement your resume and get you that much closer to an interview.

A badly written cover letter, on the other hand, could undermine even the best resume and lead to your application getting tossed in the ‘no’ pile, so it’s crucial to get this document right.

Need help preparing for an interview? Check out our guide to the most common interview questions and how to answer them!

What Elements Should You Include in a Cover Letter?

There are a few key elements you need to include to write a successful cover letter .

Let’s take a look at them one by one:

#1. A Professional Template

Your cover letter should be easy on the eyes and even easier to navigate.

This means you have to set the right page margins, adjust the line spacing, choose an appropriate font , and set it to the correct size, all while making sure your text never spills onto page two.

But what if there’s an easier way? 

Just use one of our cover letter templates instead.

Our free resume builder comes with built-in resume templates that you can match with a cover letter template for a stylish application.

You can automatically set your font style, size, and even the dimensions of the paper you intend to print it on - standard A4 or US letter format.

#2. Neatly-Split Paragraphs

A cover letter should be easy to navigate at a glance.

If your cover letter is a huge chunk of text that fully covers the entire page, without paragraphs or ample white space, it’s going to look cramped and leave a bad impression on the hiring manager.

This is where your cover letter’s formatting comes in. You should divide the contents of your cover letter into a header with contact information, and then split the actual text into an opening paragraph, a main body, a conclusion, and a formal closing line.

Be sure to also use line breaks and bullet points to break up your paragraphs to increase your cover letter’s readability.

This can make it seem less of an overwhelming read to the hiring manager and easier for them to skim through it all to find what they’re looking for.

#3. The Date of Writing

The exact date you write your cover letter may seem like a small detail, but it can actually add an extra touch of professionalism to your job application.

This can help the hiring manager keep track of when you’ve applied for the role, and it reflects your attention to detail .

Just keep in mind that the format of the date should align with the standard in the country where you're applying. For example, in the US , the mm-dd-yyyy format (e.g., May 22, 2024 ) is the go-to, whereas most other countries prefer the dd-mm-yyyy format (e.g., 22 January 2024 ).

#4. Your Interest in the Company

It’s important to tailor your cover letter for the specific job you’re applying for to show the hiring manager that you’re a serious candidate who’s done their homework about the position.

This is why the body of your letter should always include a paragraph where you clearly explain why you’re interested in the specific company.

Start by doing some research on the employer . You have to show the hiring manager that you understand what makes the company unique and how you align with their values and needs.

Think about what you genuinely like about the company you’re applying for. Whether it’s their remote working conditions, their focus on diversity or sustainability, or something else entirely, be sure to mention it in your cover letter.

If you’ve used a product or service that the company provides, say so in your cover letter. On top of that, highlight what specific aspects of the company resonate with your career goals , such as their innovative methods or cutting-edge market strategy, that you want to be a part of.

You can also take the time to explain why you’re excited about the job itself. Talk about how your unique experience and skills make you a suitable candidate and how you’re confident you can contribute to the company’s goals.

Looking to write a cover letter for an internship ? Check out our detailed guide!

#5. A Call to Action

Every cover letter should end with a strategic call to action.

Your call to action can be a polite statement prompting the hiring manager to get in touch with you to go over your application or to discuss how you could contribute to their team.

Adding a call to action at the end of your cover letter shows that you’re proactive and eager to move forward with the hiring process. This highlights your enthusiasm for the role and makes it more likely for the hiring manager to get in touch with you after putting down your cover letter.

Here’s an example of a call to action at the end of a cover letter :

I am very enthusiastic about the opportunity to discuss how my artwork can contribute to Happy Hippo Book Publisher’s track record as the best children’s storybook provider on the market. Please feel free to contact me at the provided phone number so that we can discuss my application further.

Want to give your cover letter an extra kick? Use these tried and tested cover letter tips !

What Sections Should You Include in a Cover Letter?

When writing your cover letter, you can easily split the process into several key sections.

Let’s break them down:

• Header with contact details. The top of your cover letter should include a designated header where you can input your contact information, such as your full name, email address, phone number, address, and links to any relevant social media. Make sure these details match your resume and double-check for any typos.
• Company details. Do your research so you know exactly who to address your cover letter to. Add the hiring manager’s name, department, the company’s name, and the company’s address.
• Personalized greeting. Skip the cliche and impersonal “To Whom It May Concern” and use a more memorable greeting instead. We recommend using “Ms.” or “Mr.” followed by the hiring manager’s last name.
• Opening paragraph. Your cover letter should start with a brief and attention-grabbing paragraph . This should include a couple of your top skills, an impressive achievement, or a relevant qualification.
• Main body. Take the time to explain some of your top achievements or skills in more detail, and cover anything you didn’t have the space to address in your resume.
• Conclusion. Recap the main points in your cover letter so far, then wrap it up with a polite call to action.
• Closing line. Choose an appropriate closing line to finish your cover letter with and sign your name underneath.

What Should You Never Include in a Cover Letter?

A cover letter allows you to personalize your application and provide more details about you to the hiring manager.

But that doesn’t mean everything should make the cut.

Let’s look at what you should never include in your cover letter:

#1. Irrelevant information

Your cover letter should be concise and focus on the most relevant details that make you the right candidate for the job.

Hiring managers don’t have all day to spend on your application, and when they’re reading your cover letter, they want to get to the point quickly. If your cover letter includes too many personal anecdotes or irrelevant experiences, like how you worked as a dog walker at 15, they might get bored and stop reading it altogether.

A cover letter is, first and foremost, a professional document, not a personal essay. This means that focusing too much on yourself, as well as your wants, needs, and opinions, is not a good idea.

Your cover letter should focus on what you can do for the employer, not what they can do for you. If you miss the mark here, you’ll come off as an inattentive candidate and won’t be getting an interview.

#2. Overly Long Paragraphs

A dense, difficult-to-read text can discourage a hiring manager from going through your cover letter.

For example, if the body of your cover letter is contained in a single, thick paragraph, the hiring manager might skim over it and miss your main points.

Long paragraphs can also make your cover letter look poorly organized and make you come across as someone with bad written communication skills . Your essential qualifications and skills can get lost in that sea of words and hide the most important information you want to convey.

Overly long paragraphs also imply a lack of consideration for the hiring manager’s time. Keeping your text concise and easy to follow is just as important as the content itself. Otherwise, your cover letter might not catch the hiring manager’s attention at all.

#3. Salary Expectations

Unless the employer specifically asks you to, it’s considered taboo to include salary expectations in your cover letter, and it can even leave a bad impression on the hiring manager.

Talking about money in your cover letter can make it seem like your primary interest in the job is the paycheck. And, while there’s nothing wrong with wanting a specific salary, this can seriously undermine what you want to convey to the hiring manager about your enthusiasm for joining the company and your professionalism.

You should also keep in mind that talking about salary expectations so early on can even put you at a disadvantage in potential salary negotiations . If you mention a high number too early on, the hiring manager might reject your application before you even make it past the initial screening. But if you go too low, you could undervalue yourself.

This is why it’s recommended that you discuss salary expectations during an interview once you already understand the full scope of the role and have more context.

Are you just getting started on the job market? Check out our guide to writing an entry-level cover letter !

#4. Excessive Flattery

Writing a cover letter doesn’t mean writing a love letter to the company you’re applying for.

You don’t need to shower the employer with compliments to get the hiring manager to like you. In fact, if you use too many compliments or describe the company in the exact words they use on its website, you’re going to be severely disappointed.

For example, most companies you apply to may describe themselves as “innovative” or “ team-focused .” If that’s all you can say about them in your cover letter, it tells the hiring manager that you never researched the employer or paid much attention to what they do.

If you genuinely hold the company’s values, mission, or culture close to your heart, there’s no harm in mentioning how they inspire you. Just remember to keep it professional and related to how you can enthusiastically contribute to their work.

#5. False Information

This should go without saying but lying on your cover letter is just as bad as lying on your resume – very bad.

We get it; you want to impress the hiring manager. But exaggerating or falsifying information to make yourself look like the coolest candidate ever can easily backfire.

On one hand, the hiring manager is probably going to catch onto you while reading your cover letter. They’re going to notice the inconsistencies you didn’t pay attention to, and they simply won’t call you.

But it could be even worse. You could land an interview, only to have the hiring manager discover the truth face to face. Your professional reputation could suffer some serious damage, beyond just an awkward interaction during the interview.

Trust us – lying isn’t worth it. You’re capable of writing a standout cover letter without exaggerating anything you can’t back up.

#6. Grammatical Mistakes

You should always proofread your cover letter before submitting it with your job application.

Even when you’re absolutely sure there are no mistakes, sometimes you might miss something that the hiring manager will notice immediately.

This is why we always recommend you do several rounds of proofreading and editing before finalizing your job application.

Start by carefully reading your cover letter out loud. It might sound a little weird, but it helps you notice any awkward phrases or words that are out of place.

Then, run it through a spell-checking tool like QuillBot or Grammarly . They can help you spot any errors you might have missed.

Finally, ask a friend or family member for help. A fresh pair of eyes can read your cover letter and notice mistakes that both you and your robot sidekick might have skipped over.

#7. Complaints About Employers

As a general rule, you should never badmouth your previous place of employment.

If you were unjustly fired or passed over for a promotion for personal reasons, these are best explained during an interview.

It’s important to always maintain professionalism when your past employer or coworkers are brought up, especially in your cover letter.

For example, instead of saying you had enough of a chaotic work environment, you could say you’re “looking forward to joining a team that values structure and accountability.”

Check out these more common cover letter mistakes and keep an eye out while writing your cover letter!

29 Cover Letter Examples

Looking for inspiration? Check out these perfect cover letter examples for different professions.

#1. Customer Service Cover Letter

Check out our full guide to writing a customer service cover letter here.

#2. Marketing Executive Cover Letter

Check out our full guide to writing a marketing executive cover letter here.

#3. Medical Assistant Cover Letter

Check out our full guide to writing a medical assistant cover letter here.

#4. Consultant Cover Letter

Check out our full guide to writing a consultant cover letter here.

#5. College Student Cover Letter

Check out our full guide to writing a college student cover letter here.

#6. Retail Cover Letter

Check out our full guide to writing a retail cover letter here.

#7. Team Leader Cover Letter

Check out our full guide to writing a team leader cover letter here.

#8. Actor Cover Letter

Check out our full guide to writing an actor cover letter here.

#9. Digital Marketing Cover Letter

Check out our full guide to writing a digital marketing cover letter here.

#10. Executive Assistant Cover Letter

Check out our full guide to writing an executive assistant cover letter here.

#11. Finance Cover Letter

Check out our full guide to writing a finance cover letter here.

#12. Graphic Designer Cover Letter

Check out our full guide to writing a graphic designer cover letter here.

#13. IT Cover Letter

Check out our full guide to writing an IT cover letter here.

#14. Project Manager Cover Letter

Check out our full guide to writing a project manager cover letter here.

#15. Sales Cover Letter

Check out our full guide to writing a sales cover letter here.

#16. Accounting Cover Letter

Check out our full guide to writing an accounting cover letter here.

#17. Business Cover Letter

Check out our full guide to writing a business cover letter here.

#18. Dental Assistant Cover Letter

Check out our full guide to writing a dental assistant cover letter here.

#19. Human Resources Cover Letter

Check out our full guide to writing a human resources cover letter here.

#20. Nurse Practitioner Cover Letter

Check out our full guide to writing a nurse practitioner cover letter here.

#21. Receptionist Cover Letter

Check out our full guide to writing a receptionist cover letter here.

#22. Architect Cover Letter

Check out our full guide to writing an architect cover letter here.

#23. Management Cover Letter

Check out our full guide to writing a management cover letter here.

#24. Physician Cover Letter

Check out our full guide to writing a physician cover letter here.

#25. Substitute Teacher Cover Letter

Check out our full guide to writing a substitute teacher cover letter here.

#26. Software Engineer Cover Letter

Check out our full guide to writing a software engineer cover letter here.

#27. Administrative Assistant Cover Letter

Check out our full guide to writing an administrative assistant cover letter here.

#28. Mechanical Engineering Cover Letter

Check out our full guide to writing a mechanical engineering cover letter here.

#29. Attorney Cover Letter

Check out our full guide to writing an attorney cover letter here.

FAQs About What to Include in a Cover Letter

Do you still have some questions about what to include in a cover letter? Check out the answers to some of the most frequently asked questions on the topic!

#1. What is a good example of a cover letter?

There are plenty of great cover letter examples for different professions that you can look at.

Overall, a cover letter that’s well done starts with your contact information in a designated header at the top. Next, you have to add the hiring manager’s contact details and include a personalized greeting.

Write a strong opening paragraph that references the job you're applying for and includes a standout achievement or relevant experience that makes you a strong candidate.

Use the body of your cover letter to expand on your key skills and experiences that match what the employer is looking for. Give specific examples to illustrate your greatest accomplishments and how you gained your most impressive skills.

Wrap up your cover letter by recapping your key selling points and including a call to action that invites the hiring manager to reach out to you. Lastly, add a professional closing line and sign your name underneath.

#2. How do you start a cover letter?

The opening to your cover letter should be brief and attention-grabbing.

Your first few sentences should be something that makes the hiring manager want to learn more about you. You don’t want to give them too many details—just enough to pique their interest.

Explain why you’re writing and why you’re interested in the specific role. We recommend including keywords from the job ad , especially ones that match your most relevant skills, experiences, or impressive achievements.

#3. How do you write a unique cover letter?

Your cover letter is your chance to give the hiring manager a unique insight into you as a candidate. It’s your opportunity to stand out from the crowd using your own words.

The best way to write a unique cover letter is to start by researching the company and referencing anything you find attention-grabbing about it. You should be able to easily identify what you like about the specific employer, such as their contributions to the industry, their values, and reputation, and mention it in your cover letter.

Use a polite but conversational tone to convey both your professionalism and personality. Instead of using passive language to explain that you “managed” this or were “responsible for” that, take advantage of action verbs and power words to make your experiences stand out.

Avoid using generic phrases like how you’re a “team player” or have “ leadership skills ” alone, and instead provide concrete examples that back up the skills and experience that make you the right candidate for the job.

#4. Should a cover letter be fancy?

Since a cover letter is a formal document, you might be tempted to make it fancy.

There’s no need to go over the top with your cover letter. Adding too much decoration or creative flair can detract from the information you want to convey to the hiring manager.

Your focus should always be on writing a clear, concise, and well-organized text that gets your point across.

More traditional industries, like law or finance, should stick to minimalistic cover letter templates with a clean and simple layout.

For professionals aiming for creative industries like illustration or graphic design, a bit of color can make your application pop. Even then, it’s important to strike a balance between creativity and professionalism, so your cover letter’s text remains the hiring manager’s primary focus.

Key Takeaways

And that’s all there is to what you should include in your cover letter!

Hopefully, after reaching the end of our article, you feel confident that your cover letter covers all the necessary bases. Good luck on your job hunt!

But before we say goodbye, let’s briefly recap what we've covered so far:

• Your cover letter should be concise and avoid any irrelevant information. The hiring manager is interested in what you can do for the company, not in any personal information that doesn’t relate to the job.
• Overly long paragraphs and a messy layout can leave a bad impression. Instead of trying to format everything yourself, use an online cover letter builder.
• Our online resume builder offers resume templates and matching cover letter templates that you can use to create a stylish and professional job application in minutes.
• Dedicate a portion of your cover letter’s main body to express your genuine interest in the company and the specific role. Do some research beforehand so you can identify several things you genuinely like about the company and position you’re applying for.
• End your cover letter with a strategic call to action. This shows the hiring manager you’re eager to make it to the next step of the hiring process, and it makes it more likely for them to reach out to you.

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• Career Planning
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• Cover Letters

Do You Need a Cover Letter When It's Not Required?

When you do (and don't) need a cover letter to apply for a job

Why Write a Cover Letter?

Reasons to include a cover letter, reasons not to include a cover letter.

• Tips for Writing a Cover Letter

Do you really need a cover letter if a company doesn't ask for one? Writing a lot of cover letters during a job search is often both challenging and time-consuming. Because of this, it's not surprising that applicants often hesitate to include a cover letter when it is not explicitly required by an employer.

If you're wondering if you should include a cover letter, the short answer is yes. That said, there are a few exceptions.

You should  almost always submit a cover letter , even if the company doesn't ask for one. 

Here's what you need to know about the value of cover letters, along with the situations where you can skip a cover letter. 

If you're serious about landing the job, a well-written  cover letter  gives you a chance to sell yourself to the employer in a narrative format, and explain why you are an ideal candidate. Taking the time to  match your qualifications to the job  can help you get selected for an interview.

All of your efforts in the cover letter will help hiring managers do their job of screening applicants, and may get your resume a closer look.

A cover letter also affords you the opportunity to highlight your strongest qualifications.

An effective, well-written, and  customized cover letter  also makes it clear that you are highly interested in the job. That's because it shows the hiring manager that you want the job enough to go the extra distance.

To Share Extra Information

A cover letter gives you an opportunity to include details that your resume does not contain. For example, if you are applying from a distance, your cover letter will enable you to present a rationale for relocation and to mention that you will be in the area shortly for a possible interview. 

To Explain a Gap

Gaps in employment  with reasonable explanations can also be addressed in your letter. A cover letter is also an ideal place to provide specific examples that prove you have the skills and experience listed on your resume.

The Employer May Expect One

Additionally, some employers expect to receive cover letters even though they did not stipulate that a cover letter was required in their job advertisements.

Candidates who don't take the time to compose a letter are often viewed as less motivated for the job.

In many cases, employers won't even look at a job application that doesn't contain a cover letter or letter of interest.

For some jobs, you won't need a cover letter to apply. Some employers don't accept cover letters as part of the application process. For other positions, there may be no way to submit one. If a cover letter is optional, it's better to skip it if you don't have the time to compose a well-written one.

When the Employer Doesn't Want One

If the job application instructs that you should not include a cover letter, then it's definitely best to follow directions so as not to annoy your potential employer.

When You Don't Have Time

No letter is much better than a poorly written one. A well-composed cover letter serves as a sample of your writing ability, but the opposite is also true. If you don't have time to write a well-crafted cover letter that pitches your skills and positions you for the job, forego the effort.

When There's No Way to Submit One

Also, if the company asks you to submit your application through an online platform, and there is no place for you to submit a cover letter, don't worry about it. 

Tips for Writing a Cover Letter That Will Impress

When you do include a cover letter with your resume, it's important to make it a good one. Here are tips for writing a cover letter that will make the best impression and add value to your application.

Kelly Miller. / The Balance

• Make it targeted.  Be sure to compose a  targeted letter  that is written with the job listing in mind. Focus on the skills and abilities you possess that make you a strong fit for the specific job.
• Keep it short.  Make sure that your  letters are concise  (no more than one page topping out at five paragraphs) and that every statement you make conveys something significant about your qualifications for the candidacy.
• Go beyond your resume.  Avoid simply repeating your resume. Provide examples not listed in your resume, and expand upon things mentioned only briefly in your resume. Your cover letter should have a distinct purpose regarding your application.
• Edit, edit, edit.  Errors in your cover letter  can hurt your chances of getting an interview. Errors make you look sloppy, or worse, not educated. Be sure to thoroughly read your letter before submitting it. Consider asking a friend or colleague to read it as well to check for typos, grammatical errors, and confusing language.

Key Takeaways

• Writing a cover letter makes the hiring manager's job easier, by highlighting exactly why you're the right match for the role. That gives your application an edge. 
• Even if the company doesn't specifically request a cover letter, it's a good idea to write one if you're interested in the role at hand. 
• Skip a cover letter if the employer says not to write one, or if there isn't a place to include one in an online application form. 

The Top 6 Tips for Writing a Powerful Cover Letter

A cover letter is a written, one-page document expressing your interest in a job opening. It should specifically address your interest in both the role and the company, and what skills and relevant experiences make you a great fit for the position. As importantly, it’s a chance to let your personality shine through and show off your communication skills.

Even when an employer is convinced that you meet all the qualifications based on your resume, a cover letter gives that extra spark that can greenlight your application to move through the hiring process and land you an interview. 

In this article, we’ll share the top 6 tips for writing a powerful cover letter and hopefully help you land the job you want.

1. Do Your Research

Start off your cover letter by addressing it to a specific person and not using the dreaded phrase of “To Whom it May Concern.” This shows that you took the extra time to do research on their website or Linkedin to identify the hiring manager’s name.

If you know any individuals from the company, ask them if you may “name drop” them in your introduction. To further demonstrate that you’ve done your homework on the organization, reference specific initiatives and programs. You could also cite other facts that prompted you to apply, such as a recent article or announcement.

The above recommendations showcase to the employer that you put in the extra effort to research them, which in turn, demonstrates your genuine interest in working for them.

2. Tailor Everything

Tailor each cover letter to both the organization you are applying to and the specific role. Make the case as to why you would be good at that particular job and an asset within the larger organization.

You should incorporate keywords and phrases from the job description into your cover letter. Make sure to tailor them to your specific experiences and accomplishments. It’s always helpful to reiterate job description language with data-driven details. 

Here’s an example from NYFA Classifieds Sales Manager, Mary-kate Grohoski, back when she applied to her current role:

The Sales Manager’s job description detailed the responsibility of “Managing the sales process from prospect identification, close of sales, and follow-up.” In her cover letter, she rephrased the above language and incorporated her experience with the following line: “By managing the sales process of over 10 Fine Books and Manuscripts auctions per year in the New York showroom, I oversee all client communications and portfolios, as well as the management of over 2,400 auctions lots per year, and develop and maintain long-term corporate relations.”

3. Be Authentic

In a sea of often standardized cover letters, being authentic could make you stand out. Sincere interest comes through in your writing, so take the time to truly reflect on what genuinely excites you about this opportunity. Speak to why you want the position and be specific about the aspects of the role that intrigue you and are aligned with the vision you have for yourself professionally.

When reviewing your cover letter, consider how the language you’ve chosen could inspire the hiring manager to look forward to what you could achieve together.

4. Solve a Problem for the Employer

Don’t make the cover letter all about you; it’s as much about the employer as it is about you. Connect how your previous experience would be an asset to this particular organization based on what they want to achieve. (Quick tip: Usually, their goals for the role are outlined in the job description.)

How can your skills benefit the organization and help them grow? Do you have ideas as to how you’d contribute to their specific programs and take them to the next level? Reference specific skills, experiences, and projects to demonstrate the value you would be bringing to the role.

Employers are always looking to bring new skills into their teams, to not only fill gaps, but to elevate their teams and organizations’ performance. By relating your experience back to the organization, you are helping them draw clear connections between your background and their goals for the role.

5. Keep it short

A good rule of thumb is to keep your cover letter under a page long, but even shorter is better. It’s a challenge to do so, since there is a lot you may want to cover, but there are some tricks to help you stay succinct.

Something to keep in mind is to not repeat what is in your resume, but instead, provide supplementary information and context to your resume’s content. Another tip is to focus on the 3-4 most relevant transferable skills you can bring to the role, instead of trying to cover every qualification and skill mentioned in the job description. Lastly, it’s always a good idea to have a friend or mentor review your resume and make recommendations on what you could cut.

At the end of the day, remember that the hiring manager is reading countless cover letters so try to make it as seamless for them as possible and make every word count.

6. Use a template, but mainly for formatting purposes

It’s a great time saver when you have a perfectly formatted cover letter template ready to be filled out so that you don’t have to deal with time consuming adjustments to margins, fonts, spacing, and alignment. 

A cover letter format pretty much follows the standard business letter format which contains a header with yours and the hiring manager’s contact information, a salutation, an opening paragraph, one or two body paragraphs, a closing paragraph and a sign off. Quick tip: Include your email address in your contact information, in case the cover letter gets separated from your resume.

Apart from that, you can standardize some aspects of the content just to have a visual filler in place or even use the text as a starting point, but always plan to customize them further for each application.

Overall, as you are writing your cover letter, try to keep a fine balance between talking about yourself, the employer, and what you can achieve together. Always aim to be answering the question of “Why should we hire you?” and back up everything you say with specific examples from your background. 

– Katerina Nicolaou, Account Manager

Put these tips to use by finding your next job on NYFA Classifieds , the go-to listings site for artists, arts administrators, and museum professionals. Follow us @nyfa_classifieds on TikTok for more creative career tips.

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A Comprehensive Guide to the Job Application Process

I n today's competitive job market , having a thorough understanding of the job application process is essential for standing out from the crowd and securing employment opportunities.

By familiarizing yourself with each stage of the proceedings from the recruiting process through the interview process, you can approach it strategically and increase your chances of success.

Comprehending the intricacies of the application process can help you navigate it with confidence and set yourself apart from other job seekers.

Related: Building Your Brand Is How You Will Stand Out When Applying for a Job | Entrepreneur

What are the first steps to take when applying for a job?

Successfully navigating the initial stages of the job application process will significantly impact the chances of landing the job of your choice.

Here are a few of the most important steps to follow when you're first applying for a job:

Craft an effective cover letter

Crafting an effective cover letter is a critical step in the job application process. It serves as your introduction to potential employers and provides an opportunity to highlight your qualifications and enthusiasm for the specific role.

To create an impactful cover letter, experts recommend using a template as a starting point and customizing it for each application:

• Address the hiring manager by name if possible, and clearly articulate why you are interested in the position and how your skills align with the job requirements.
• Share specific examples of your achievements and experiences that demonstrate your suitability for the role.
• Remember to keep the letter concise, engaging and always proofread before sending it.

Include crucial information in the application

When filling out an online job application, it's crucial to provide accurate and relevant information that showcases your qualifications:

• Start by including your contact information, including your full name, phone number, email address and professional social media information (such as your LinkedIn profile).
• Provide a comprehensive overview of your work history, starting with your most recent position and including relevant responsibilities and achievements.
• Highlight any certifications or specialized training pertinent to the specific job you are applying for.
• Take the time to tailor your responses to the job requirements, demonstrating how your skills and experiences align with the position.
• Pay attention to any additional questions or sections in the application form, as they may provide an opportunity to showcase your unique qualifications.

Maximize the impact of your resume

Your resume is a crucial tool for making a strong first impression on potential employers.

To maximize its impact, start by tailoring your resume to the specific job you are applying for:

• Carefully review the job description and highlight the skills, experiences and qualifications that align with the requirements of the position.
• Use bullet points and concise language to clearly articulate your work experience, focusing on achievements and measurable results.
• Consider using a professional template to ensure a clean and organized layout that is easy to read.
• Emphasize any relevant certifications, training programs or professional development activities that showcase your dedication to continuous learning.
• Proofread your resume thoroughly to eliminate any spelling or grammatical errors.

Related: 6 Creative and Out There Ways People Have Applied for Jobs | Entrepreneur

Which job searching strategies work the best?

When it comes to job searching, it's essential to employ effective strategies that yield positive results.

Find and evaluate job postings

Finding and evaluating job postings is a critical step in the job search process. Start by exploring reputable job boards, company websites and professional networking platforms. Narrow down your search using keywords, location and specific job titles.

As you come across job postings, thoroughly evaluate them to determine if they align with your qualifications, career goals and values. Look for key details such as job responsibilities, required qualifications and desired skills. Take note of application deadlines, contact information and any additional instructions.

Use LinkedIn to further your search

LinkedIn is a powerful tool for job seekers, providing access to a vast network of professionals and job opportunities. To leverage LinkedIn effectively, optimize your profile to highlight your skills, experiences and career goals.

Connect with industry professionals, join relevant group and actively engage in conversations to expand your network. Use the platform's job search features to discover open positions that align with your interests and qualifications. Reach out to hiring managers or recruiters directly through LinkedIn messaging.

Additionally, consider sharing relevant articles or insights to establish your expertise and increase your visibility. LinkedIn can be a valuable resource for finding and connecting with potential employers.

Tap into your network for more opportunities

Your existing network can be a valuable source of job opportunities. Inform your friends, family, former colleagues and mentors about your job search and the type of positions you are seeking. They may have insights or connections that can lead to potential opportunities.

Attend industry events, job fairs and networking meetups to expand your professional network. Engage in conversations, exchange business cards and follow up with new contacts. Additionally, consider reaching out to alumni associations or professional organizations related to your field.

Related: 4 Ways to Make High-Quality Connections on LinkedIn | Entrepreneur

How does the hiring process work?

The hiring process involves multiple stages designed to assess candidates and select the most qualified individual for a position:

• After submitting your application, it undergoes review by human resources professionals and hiring managers who assess candidate experience, eligibility and qualifications.
• Shortlisted job candidates are typically invited for virtual or in-person interviews.
• Following interviews, employers often conduct background checks to verify information provided and ensure suitability for the role.
• Finally, a hiring decision is made, and the selected candidate becomes the new hire for the job opening.

Related: How to Separate the Champs From the Chumps in the Hiring Process | Entrepreneur

What's the secret for nailing a job interview?

The secret to nailing a job interview lies in thorough preparation, effective communication and showcasing your qualifications and fit for the role. By combining these elements and presenting yourself authentically, you can leave a lasting positive impression and increase your chances of securing the job:

Research the company and position

Researching the company and position is crucial for interview preparation. Start by visiting the company's website, exploring its mission, values, products and services. Familiarize yourself with recent news or developments related to the organization.

Review the job description in detail, understanding the specific responsibilities and requirements. Research the industry and competitors to gain a broader context. Use resources like LinkedIn and professional networks to gather insights and connections within the organization.

Handle reference checks and background investigations

Reference checks and background investigations are common steps in the hiring process. Provide a list of references with their contact information to the employer. Inform your references about the possibility of receiving a call or email from the employer.

Ensure your references are aware of your job search and can provide positive insights into your qualifications and character. Cooperate with background investigations, providing accurate information and complying with required documentation.

Answer common interview questions effectively

Interview questions are designed to assess your qualifications, skills and fit for the job.

Common interview questions may include those related to your work experience, strengths and weaknesses, problem-solving abilities and future goals. To answer them effectively, prepare concise and structured responses using the STAR method (Situation, Task, Action, Result) .

Highlight specific examples that demonstrate your achievements and how you have overcome challenges. Practice your answers to ensure clarity and confidence during the interview. Additionally, research industry-specific or role-specific questions that may arise.

Make a positive impression during the interview

Making a positive impression during the interview is essential for securing the job. Here are a few tips to make the best first impression possible:

• Dress professionally, maintain good body language and engage actively with the interviewer.
• Demonstrate your enthusiasm for the role and organization through your tone and responses.
• Show active listening skills by attentively responding to questions.
• Ask thoughtful questions that demonstrate your interest and understanding of the position. Display confidence in your abilities, but also be humble and open to feedback.

Follow up after the interview

Following up after the interview is an often overlooked but fundamental step in the job application process. Send a thank-you email or letter within 24 hours, expressing gratitude for the opportunity and reiterating your interest in the position. Personalize the message to reflect key points discussed during the interview.

Maintain a professional tone and attention to detail. Timeliness is crucial in showing your professionalism and continued interest in the role.

Negotiate a job offer and consider career goals

When a job offer is extended, it's essential to carefully consider your career goals and the terms of the offer. Evaluate the compensation package, benefits and opportunities for growth and advancement. Assess how the offer aligns with your long-term aspirations and consider negotiating certain aspects if needed.

Communicate your expectations and desired outcomes professionally and respectfully. Carefully weigh the pros and cons and make an informed decision that supports your career goals and overall well-being.

Related: Nailing the Job Interview: 3 Leadership Skills That Are in Demand | Entrepreneur

Finding career success

Navigating the job application process requires careful attention to each stage and element. You can increase your chances of success by following best practices, conducting thorough research, preparing for interviews and effectively showcasing your qualifications.

Remember to follow up after interviews, handle reference checks with professionalism and carefully consider job offers in line with your career goals. Apply these insights and continue your journey towards career success.

By applying the insights gained from this comprehensive guide, you can enhance your job search strategies, present yourself effectively during interviews and make informed decisions about your career path.

For further guidance and resources, we invite you to explore additional insights at Entrepreneur , where you'll find a wealth of information to support your journey towards career success.