marketing personal statement masters

Sample Marketing Personal Statement (NYU, Cornell, ASU)

by Talha Omer, M.Eng., Cornell Grad

In personal statement samples by field.

The following personal statement is written by an applicant who got accepted to top doctoral programs in Marketing. Variations of this personal statement got accepted at NYU, Cornell, and ASU. Read this marketing personal statement to get inspiration and understand what a top essay should look like.

You might also be interested in reading this   Sample Ph.D. Personal Statement  that got admitted to MIT.

Sample Personal Statement in Marketing

‘Rationale’ stems from our understanding of the environment in which we reside. Amongst other quirks, I was most curious about how and why things were as they were: Why is the sky blue? Why do we grow old?

This curiosity kept increasing, and it was as if I was trying to find a reason for everything, an explanation, a mathematical formula for everything around me. I saw that notions about reality seem strongly influenced by contrasting paradigms and biases already set in motion by society leaders and people of influential vocations. I was fascinated by this unique influence and thus drawn to the study of human behavior that influenced their ability to make rational (or sometimes irrational) decisions.

Marketing and Sales thus became my obsession. I had my first sale at 13. It was a 1994 Nissan sunny – a big, massive but fuel-efficient car.

Silently observing client reactions, their responses to counter offers, and facial expressions, I learned how to make and close great deals. The more closely I watched, the more obvious things became; patterns emerged – confidence in the seller or the buyer greatly influenced the outcome of the entire process, honesty cemented strong relations with the client, etc.

My bachelor served as a guiding post and introduced several opportunities which anchored my interest in consumer behavior, leading me to a major in marketing. From organizing events for the Rotary society to acquiring sponsorships, the experience intensely focused on liaison skills and project management. Funds were arranged beforehand, but the efficiency of the marketing efforts couldn’t be measured.

Whether the attendees of such events had a great time? Were the goals of the event successfully met? Such questions kept me on edge while serving as the Director of Marketing in these events.

Nearing graduation, my professors urged me to participate in person at a research conference being held in the U.S. My pilot study based on the comparison of Instagram and Facebook was well received at the conference. It was here where I got to channel my curiosity revolving around consumer behavior, which was made possible through research.

This conference helped me in penning down a second paper. It encouraged me to learn more about research regarding the rudimentary concepts involved, such as developing a questionnaire.

However, since I was introduced to research, I have always felt a deficiency in quantitative and qualitative research skills. After graduation, I was able to explore my interests rigorously. Composing scripts, guest posting, and publishing on reputable websites helped me tailor my content according to the audience, understand what they disliked, and how they responded to different content – animated, trendy, etc.

Acquiring partnerships, bidding for projects, and winning them helped secure a grip on the fundamentals of efficiency of marketing efforts. This understanding was complemented by the deployment of advertisements on Facebook and Instagram. The digital environment allowed great freedom in measuring all the hard work involved in rendering such campaigns on social media platforms.

Later on, my thirst for data-driven marketing and research brought me to Rutgers, where I learned how to use Python and R for data processing and visualization. I didn’t know how to use SPSS before; this was a huge milestone.

I was finally able to clean and manage data and ultimately interpret results. After such a divergent endeavor, I focused on my family business alongside side projects such as an initiative on mental health and a home décor business. Such feats helped me in pursuing and understanding the customer at a much personal level.

After working with the customers via a direct channel, I wanted to attend a program that could help me fortify my research skills, which would facilitate the incorporation of all this professional experience and help me make sense of all the interactions I have had with customers. At the undergraduate level, I was always at a loss when teaching the concepts of moderation, mediation, and other quantitative techniques.

Moreover, we weren’t introduced to different qualitative research techniques such as coding of interviews, etc. As a result, I was admitted to the M.S. Marketing program offered at Rutgers. Unfortunately, due to covid-related issues, I was able to join the program four weeks late. But I didn’t let that get to me. I worked hard. I was introduced to statistical techniques such as Confirmatory Factor Analysis, Linear Regression, etc.

We learned about treating outliers and the skewness of the data via SPSS. In the second semester, we were introduced to great techniques that aided researchers in comprehending consumer perception about a brand and their buying habits. Research techniques such as conjoint and multidimensional analysis helped analyze consumer buying patterns and habits in great detail and in a systematic manner. Conjoint analysis fascinated me because it sophisticatedly separates questions and generates simulations which significantly helps in price-sensitivity analysis.

It allows researchers to predict customer behavior depending on different variables, such as different colors of the products, prices, etc. The multidimensional analysis gives a 360 approach to the customer perception when subjected to different variables such as the number of locations in a city, quality of the product, etc. I was excited to finally learn how to analyze customer perceptions and whether an action related to the product yielded a return on the invested efforts.

Coincidently and much to my joy, this semester brought an analytics course on the table, Business Analytics. We learned extensively about the basics, and a project was given to us based on our specialization. I used python in data wrangling; when I had to employ Panda’s library to correct the datasets and add product names to them. Concurrently, I came across great applications which could be used to visualize data for my thesis, such as Violin plots, Geographical plots, scattered line charts, etc.

As a result of my hard work, my project was selected as a sample for the following sessions, and I was told that I had scored the highest among the entire batch of MBA and other M.S. programs. This helped me further my passion for research by aiding me in learning the visualizations required for displaying results and making sense of the data at hand. These visualizations incorporate different statistical techniques, which would be helpful in the future, such as variance present in the data, skewness of data, etc.

Recently, I attended a workshop on Mendeley. As a result, I became a certified Mendeley advisor. Progressing forward, I participated in a workshop based on bibliometric research with the aid of the R package – bibliometrix. Other software involved included PowerBI, VOSviewer, Access, etc.

Currently, I’m working on the research topic for my thesis: Color Combination of packaging and its effect on the consumer buying pattern, with a professor, presently working as an editor at several reputable publishers such as Elsevier, Taylor & Francis, etc. I hope to take both quantitative and qualitative approaches in this research.

I yearn to enhance my research prowess in consumer behavior and digital marketing, including decision models, the efficiency of social media marketing, and various other fields I can explore. I want to work on streamlining the entire marketing process with the essence of understanding what the customer wants. And I believe the Ph.D. in Marketing program offered at NYU can help me acquire the professional skills required for the research I wish to conduct alongside providing a platform for much-needed experimentation in the field.

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• Marketing Personal Statement Examples

As you start your marketing journey, writing a good personal statement for marketing can make all the difference in standing out in the admission tutor’s eyes. 

To help you get inspired, we have gathered a collection of successful marketing personal statement examples from top marketing students. These examples showcase a variety of skills and achievements in the field, giving you a clear picture of what a winning marketing personal statement looks like. 

Whether you’re applying for a marketing course or related courses, these undergraduate and postgraduate examples will provide valuable insights and tips to help you create an impactful personal statement for marketing.

Marketing Personal Statement Example

My passion for marketing started at a young age, inspired by the popular TV show Mad Men and its portrayal of the advertising industry. The show sparked my interest in the art of persuasion and the power of effective communication, and I have since been motivated to learn more about the field.

During my high school years at Chew Valley School in Bath, I was the captain of the rugby team, where I developed valuable leadership skills and the ability to work well under pressure. These skills have translated well into my work experience, where I spent two summers at McDonald’s, where I learned how to be task-focused and improve my time management skills.

In terms of academics, I have taken A-Levels in English, Biology, and Chemistry. Although these subjects are not directly related to marketing, they have helped me to develop critical thinking and analytical skills, which I believe will be beneficial in my future marketing career.

My long-term goal is to become a marketing manager and to make a meaningful impact on the industry. I am fascinated by the various aspects of marketing, including market research, branding, advertising, and promotions. I am eager to learn more about these topics and to gain practical experience through internships and real-world projects. I am also interested in writing a marketing book and sharing my knowledge and insights with others who are interested in the field.

In my free time, I enjoy playing rugby and reading books. I am also an avid traveller and have visited several countries, which has broadened my perspective and exposed me to different cultures and marketing strategies. These experiences have further fuelled my interest in marketing and have given me a deeper appreciation for the global impact of the industry.

I believe that a marketing course at a UK university will provide me with the education, skills, and network to pursue my dream career. I am confident that I have the determination and motivation to succeed in the programme, and I look forward to the opportunities and challenges that lie ahead.

Recommended guides for reading:

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• UCAS Personal Statement: A Writing Guide And Tips For Success
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Undergraduate Marketing Personal Statement Example

Fueled by my fervour for marketing and backed by my hands-on experience and educational foundation, I am the ideal candidate to soar in this programme.

I first became interested in marketing while reading Seth Godin’s book “Purple Cow”. The book spoke to me on a personal level and helped me understand the importance of creativity and innovation in marketing. I was inspired by Godin’s approach to marketing, which emphasizes the need to stand out and be unique in a crowded market. This resonated with me, and I knew then that I wanted to pursue a career in marketing.

My work experience has also been a significant factor in shaping my interest in marketing. During my time at Cantell School, I worked part-time as a digital marketing coordinator for a secondary school web portal. In this role, I was responsible for creating and executing marketing campaigns, analyzing data, and maintaining a strong online presence for the school. This experience provided me with hands-on experience in the field of marketing and further solidified my interest in the subject.

In addition to my work experience, I have also been highly involved in various extracurricular activities, including playing basketball for my school’s team. I believe that my athletic background has taught me valuable skills such as teamwork, communication, and leadership, which will be useful in my future marketing career. Furthermore, my A-level studies in English, Media, and Finance have given me a strong foundation in the areas of communication, analysis, and finance, which are essential skills in marketing.

My travels around the world during my gap year have also had a profound impact on my interest in marketing. I had the opportunity to meet and interact with many people, including marketing professionals, who shared their experiences and insights into the industry. This has given me a deeper appreciation for the dynamic and ever-changing nature of marketing and has motivated me to pursue a career in this field.

Philip Kotler, another marketing thought leader, has also had a significant impact on my motivation to pursue a career in marketing. I admire his approach to marketing, which emphasizes the importance of understanding customer needs and designing strategies that meet those needs. This has inspired me to approach marketing from a customer-centric perspective and to always prioritize the needs of my target audience.

Ultimately, my goal is to become a Chief Marketing Officer (CMO) and make a significant impact in the marketing industry. I am confident that with a degree in marketing from your esteemed university, I will be well-equipped with the necessary knowledge and skills to achieve this goal.

I am highly motivated and passionate about pursuing a degree in marketing. I believe that my work experience, academic background, and extracurricular activities make me a strong candidate for your programme. I look forward to the opportunity to further develop my skills and knowledge in marketing at your esteemed university.

Postgraduate Marketing Personal Statement Example

With over three years of working experience in the marketing sector, I believe I have gained the necessary skills and knowledge to pursue advanced studies in the field.

I have been working at Grey International Marketing Agency in London, where I have been involved in a variety of international marketing campaigns for both UK and international brands. This experience has provided me with a unique opportunity to work with clients from diverse cultural backgrounds and to understand the complexities of the global market. I have learned the importance of market research, consumer behaviour analysis, and creative branding strategies in developing effective marketing plans.

As a driven and ambitious individual, I am constantly seeking new challenges and opportunities to grow. My interest in digital marketing has led me to specialize in this field, and I am now proficient in social media marketing, search engine optimization, and email marketing. I am also skilled in data analytics and use it to measure the effectiveness of my marketing campaigns and make data-driven decisions.

Additionally, my experience as a basketball player in the Baker Early College team in Oregon, USA, has taught me the importance of teamwork and leadership. These skills are transferable to the marketing sector and have allowed me to work effectively with my colleagues and clients. I have also learned the importance of adaptability and resilience, especially when faced with unexpected challenges and obstacles.

I am confident that the postgraduate marketing course at your university will provide me with the advanced knowledge and practical skills to further my career and achieve my long-term goal of starting my marketing agency. I am particularly drawn to your university’s reputation for academic excellence and its commitment to providing students with real-world experiences. I am eager to learn from the experienced faculty and to engage with my peers from diverse cultural backgrounds.

I am passionate about marketing and believe that this postgraduate course will provide me with the foundation I need to make a significant impact in the industry. I am grateful for the opportunity to share my background and qualifications with you, and I look forward to hearing back from you soon.

Thank you for your consideration.

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How To Write A Personal Statement For Masters (17 PDF Sample Examples)

Published: 14 Mar 2022 Study Abroad 113,161 views

A personal statement for masters program is one of the most important parts of your college application and writing a good one is what’s the exception between receiving an offer and being rejected.

If you’ve been tasked with presenting a personal statement, you should keep in mind that whatever you submit must put you forward as the right candidate for the course. Additionally, it should convince the admissions officers that you deserve a place on your program of study.

Achieving the above, is a skill most postgraduate students are yet to acquire but thankfully this article on How To Write A Personal Statement For Masters covers everything you need to know on doing this.

In this article you’ll learn:

• What is a personal statement?
• Tips for making your personal statement for masters stand out
• How to write a personal statement for masters
• Personal statement for masters sample
• Examples of personal statement for masters
• Conclusion – things to avoid when writing a personal statement for masters

Read:  Admission Interview Tips .

What Is a Personal Statement?

A personal statement AKA admissions or application essay or statement of purpose is a type of essay or written statement a candidate presents to a college, university, or graduate school they are applying to, explaining why they want to attend that school, study a particular course, and why they would be a perfect fit for these things.

A personal statement for masters is an essay you submit specifically for your postgraduate application. Writing one presents the opportunity for you to promote yourself to a school and show the admissions teachers that you are the perfect candidate for a course.

Tips For Making Your Personal Statement For Masters Stand Out

Before we get into how you should write a statement of purpose for masters, we would first like to share with you certain tips to include in your essay to make it stand out from that of other applicants and be convincing enough to any admissions officer that reads it. The tips we have mentioned here, cover general things like starting and ending your personal statement, timing, length, and what to include and what not to include in the essay, etc.

1. Starting And Ending A Personal Statement

When starting a personal statement, you would want to right off the bat grab the reader’s attention. To do this, start the statement by writing about your degree of choice, next why you want to study it and then how you got interested in it.

The next 2 sentences after that should cover a summary of your background in the chosen field, and you conclude by saying what you plan to do once you acquire your graduate degree.

Also start with that the evaluators reading want to hear first, then every other information should come second. You will notice we’ve used in the sop examples for masters we will share with you later in this article.

2. Plan Ahead

A personal statement is not something you rush while writing, which means if you want to get something good before you application then you must start to decide things like the length and how long it should take to complete.

Let us throw more light on this…

For length, a personal statement should be brief ranging somewhere between 500 -700 words, although schools often detect how long it should be. So, this is dependent on the institution you are applying to.

In terms of what to say in a statement, you could include personal experiences like why you were driven to apply for the program, an experience you had with a scholar in your chosen discipline, a course you took that inspired you to pursue masters, or a key moment during your studies which further motivated you.

No matter what you decide to write, just keep in mind that you need to take your time to craft something good even if it means creating several drafts before the real thing and do not forget to proofread the statement for errors.

3. Research Your Program Of Study

Researching your program of study is one way to establish that you truly understand the discipline you’re getting into and prove to the admissions officer that you thoroughly thought about it before applying.

And because you want to put yourself forward as a serious candidate, one way to make you research easier is for you to visit the website of the department you are applying to. This page will contain information about faculty members, their specialisation, and publications.

From the intel, you gathered there you can now identify which professors match your interests and which ones you will benefit the most from learning under. After you’ve found this out, relate the same in a sentence or two in your statement of purpose for masters.

Example: “I would be honoured to study under the tutelage of Professor Nadia whose work I found resonated strongly with my beliefs and intended projects in this course”.

4. Avoid Clichés, Junks, And Many Details

When writing a statement of purpose for master degree try to avoid clichés, junks, and unnecessary details so that you don’t lose or bore your readers in between. Be as concise as possible, even if it’s your chance to express yourself.

A personal statement is an opportunity for the admissions committee to get information that tells the that you are suitable for the course. So, when you overpower your statement with too many words, stories, and useless details, you come off as someone who is just trying to meet the word count.

5. Include Your Personal History Only If It Adds To The Statement

Do not include your personal history in your statement of intent for masters if it is not relevant to your purpose of study. This means no need for you to tell that story about that time you helped someone treat a cut and immediately realised that you wanted to be a doctor or nurse or how you developed a taste for reading at a very young age.

We can guarantee you that the hundreds of other applications competing for the same spot you are felt the same way, so saying those things really doesn’t make you unique.

On the other hand, if you are going to add personal history to your statement, you can put in things like an internship you did and the experience you got from the job, a major research project you ran by yourself, publications you’ve read or published, conferences you’ve attended or presentations you’ve done. These experiences are more concrete and are directly related to your program of study. They also set you apart from other applicants.

6. Don't Use The Same Personal Statement For All Your Applications

One common mistake applicant make that you shouldn’t is using the same statement of purpose for master degree for all your applications. Using the same information repeatedly even if you are going to change the university names is risky and could land you in a big mistake on a day you forget to be thorough.

All programmes have their own unique set of questions they want to see answered and information they need in your personal statement.

And even if some of them like extracurricular activities, proposal for project, why you are applying to the school, your unique qualities, and research works you’re doing might appear the same, do not use one statement to respond to all of them.

Write a new unique personal statement every time you want to apply.

Check out:  How to Write a Good CV for Students - Resume Examples for Students (PDF).

How To Write A Personal Statement for Masters

When writing a personal statement for masters there are several steps and ground rules you need to follow to ensure that it comes out good enough to impress the admissions team of a school, and ultimately convince them to give you a spot on your program of study.

If writing one is something you are currently struggling with and can’t seem to get down the process of it right no matter what, this section on how to write a personal statement for masters, discusses in detail everything you need to get help with yours.

There are 4 parts to consider when writing your personal statement and we have listed them below:

1. Planning A Personal Statement

A personal statement is a piece of writing showing your academic interests and is only for application purposes which means there is no room for any autobiographical information in it about your personal life. Be as to-the-point as possible when writing it and stick to telling the school why you are the right person for the course, plus any other extra information detailing your achievements.

Before You Start:

Allot plenty of time to write your msc personal statement so that you don’t rush it. Remember, this simple piece of writing is your one shot at convincing a school that you are the best applicant they’ve seen and as such can either make or break your application.

Read the information expected of you from the university, rules and guidelines given, selection criteria and understand what they mean. Also research the institution.

Do a thorough research on the course you are applying for; this will help you explain better why you want to study it. The tutors interviewing you can tell when you are lying and presenting yourself as uninformed can cost you the admission.

Ensure that you don’t use the same personal statement for all your applications.

When Writing:

When writing the statement there are some questions to ask yourself that can help you plan it better. Those questions are:

• Why you want to study a master’s and how does it benefit you in future?
• How does the course you have chosen fit into your pre-existing skill set?
• How do you stand out from the crowd as an applicant - e.g., work experiences you’ve had in the same field you are applying for?
• What do you aspire to do or be as a future career and how will the course help you achieve that?
• How can your work or skillsets contribute positively to the department/ university you are applying to, or society at large?

On the other hand, if you are applying for the masters to change from the field you studied in your undergraduate to another field, you should tell the school why you decided to take a different path in your studies.

Questions to ask yourself for this include:

• Your reason for deciding to change your discipline.
• How your undergraduate degree will be material for bringing fresh insights into your masters course.
• How changing your study path will help you attain your future career.

2. Structuring A Personal Statement

Having good structure for your personal statement for master degree is important because it ensures that everything from the beginning, middle, and ending of the statement is written and equally falls in place perfectly.

We’ve left some tips for you below to help you:

Start your personal statement with an attention-grabbing introduction that is not dramatic or cliché. That means you should not begin with any of these over-used phrases we’ve listed out below:

For as long as I remember…

Since my childhood…

I want to apply to this course because I’ve always felt a strong connection to it…

All my life, I have always loved…

My interest in (course) always ran deeper than…

I’ve always been zealous about…

Ever since I was a child, I’ve always wanted to pursue a career in…

My past educational experiences have always…

You would want to be as snappy as possible with your opening because the admission officer has over a hundred applications to read and can’t waste all their time on yours. This means you should avoid overpowering it with unnecessary facts, quotes, and stories from your life.

The middle part of your ma personal statement is where the main content of the write-up should be. This is where you show your dedication to the course you’ve chosen, what motivated you to choose it, and why you are the right candidate for it.

When writing the middle part of a graduate personal statement, you should:  

• Give concrete reasons why you want to study a course at the University. The reason could be because of how the course is aligned to your future career or the University’s reputation in teaching that program.
• Mention relevant things like projects, dissertations, or essays you’ve done, and any work experience you have.
• Show proof of your core skills like and how they can contribute to the department.
• Prove what makes you a unique candidate.
• Discuss who your main influences for wanting to study the course are and why.
• Add experiences like memberships to clubs that are related to your field, papers you’ve written before, awards, scholarships, or prizes.
• Draw focus to how the course links to your past and future.
• Mention your academic and non-academic skills and how they fit the course.

For Formatting:

• Keep the statement length between 250 -500 words or as directed by the school.
• Sentences should be no more than 25-30 words.
• Use headings to break up the content – Why this university? Why this subject? Etc.
• Make claims and provide evidence to back each of them up. This can be done by discussing your work experience and academic interests.

Language and tone to use:     

• The tone for your masters application personal statement should be positive and enthusiastic, to show you eagerness to learn and so that you convince the evaluators that you have what it takes to succeed.
• Use exciting and refreshing language, and an engaging opening line.
• Ensure you grammar, punctuations, and spellings are accurate.
• Avoid exaggerated claims you cannot backup.
• Don’t use cliché generic terms and keep your focus on the course.

Keep the ending of your essay for master degree application concise and memorable, leaving no doubt in the admission officers mind that you deserve a spot on the program.

To create the best ending summarise all your key points without dragging it our or repeating yourself. The ending should be simple, end on a positive note and make it clear that the school will be lucky to have you on their program.

Personal Statement for Masters Sample

In this section, we have left a masters personal statement example for you, which you can use as material to write yours for any course of study you are applying to a school for.

Personal Statement PDF

You can also download this statement of purpose sample for masters degree pdf here and take your time to read it later – Personal Statement For Masters Sample .

See Also:  Student CV Template .

Examples of Personal Statement for Masters

We have taken the time to source for some of the best postgraduate personal statement examples, which you can use in addition to the personal statement for masters program example as a template to write yours.

While you scroll through our list, you will find the perfect masters essay example for any field you wish to apply for, from business administration, to Psychology, to information technology, and lots more.

1. msw personal statement

We have found one of the best msw personal statement examples out there for you.

social work masters personal statement .  

2. personal statement for masters in public health

mph personal statement examples

3. personal statement for masters in management

Personal statement for master degree sample for masters in management .  , 4. personal statement for masters in education example.

personal statement for masters in education example

5. psychology masters personal statement

psychology masters personal statement example

6. sample personal statement for masters in data science data science masters personal statement

7. speech and language therapy personal statement statement of purpose for masters sample: speech and language therapy

8. business administration personal statement personal statement for masters in business administration

9. personal statement for masters in cyber security pdf masters degree personal statement examples for cyber security

10. personal statement for masters in finance msc finance personal statement examples

11. statement of purpose for masters in information technology pdf msc personal statement examples for information technology

12. international development personal statement statement of purpose for masters example

13. msc international business management personal statement international business management personal statement examples

14. computer science masters personal statement

statement of purpose for masters in computer science pdf

15. personal statement for masters in economics statement of purpose sample for masters degree in economics

16. mha personal statement statement of purpose format for masters in health administration    

Conclusion – Things to Avoid When Writing A Personal Statement For Masters When writing a personal statement for university masters, there are some things you should avoid, so that you don’t ruin your essay. We have listed out those things below: •    Avoid negativity. •    Following an online template blindly. •    Do not include unnecessary course modules, personal facts, or extra-curricular activities in your personal statement. •    Do not lie or exaggerate an achievement or event. •    Do not include inspirational quotes to your statement. •    Avoid using clichés, gimmicks, humour, over-used word such as 'passion' or ‘driven’. •    Do not make pleading statements. •    Avoid mentioning key authors or professors in your field without any explanation. •    Avoid using sentences that are too long. •    Avoid flattering the organisation or using patronising terms. •    Do not repeat information in your statement that you have already listed in your application. •    Avoid waffling i.e., writing at length. •    Don’t start writing your personal statement at the last minute.  

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• The University of Warwick

A guide to writing a Master's personal statement

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If you are considering postgraduate study, you will need to think about writing an application that demonstrates why you are the right candidate for the course and their university. This is where your personal statement comes in. 

You’ll already have written a personal statement for your undergraduate application, so the concept should be familiar. However, there are some things you should be aware of when it comes to writing specifically for postgraduate study. 

In this guide, we’ll explain how to write a stand-out Masters personal statement and provide you with some valuable insights from our Master's Recruitment Manager Danielle, here at Warwick Business School (WBS).

What is a Masters personal statement?

An MSc personal statement, also known as a ‘statement of purpose’, supports your application to study a postgraduate course at university. It should highlight your key skills and experience whilst demonstrating your understanding of the course and conveying your academic skills and interests.

From her experience in the Recruitment and Business Development team at WBS, Danielle gives her take on a personal statement: 

Your personal statement is your opportunity to sell yourself and differentiate yourself from any other applicant, share your passion for joining WBS and link your life experiences and skills to how you could contribute to a cohort.

How long should a Masters personal statement be?

A personal statement for postgraduate study should fit within two pages of A4. Whilst you won’t be penalised if it is slightly longer, you should always make sure the content is relevant and doesn’t repeat information elsewhere in your application. 

What do you need to prepare before writing a Masters personal statement? 

Before writing your personal statement for postgraduate study, there are a few things you should consider.

Research your options

Take the time to read through course pages and brochures. You’ll find in-depth information on what the course involves and how it might align with your career goals. Danielle explains how understanding what the course involves is key in demonstrating your suitability and passion for a course: 

All of our course webpages feature extensive information on the course modules, so take the time to show you’ve done your research in your personal statement. Your personal statement is your chance to relate yourself to our core values and demonstrate what a strong candidate you will be for one of our programmes. Ensure you also use this as an opportunity to link our programme to your future career.

Course titles should not be taken at face value. Whilst some universities will have courses with the same titles, the content will differ. You need to demonstrate you understand what the course entails and why you want to apply for a particular course as. Danielle adds:

Take time to look at the content of the course you are applying for; although course titles may be the same at different universities the course content can be different. Do your research and demonstrate this in your personal statement, showing how invested you are in studying at WBS.

Consider what you want from your studies

The range of choice when it comes to postgraduate study is vast, and it can feel overwhelming when deciding which course is right for you. 

Whilst opinions from your friends and family are important, they shouldn’t be the ultimate deciding factor when choosing a course. Ultimately you need to consider what you really want and whether it aligns with your career goals. 

Begin to prepare your application

Once you have decided which course you would like to apply for and you’ve ensured you meet the entry requirements, you will need to begin preparing your application. This includes collecting the correct documentation such as a CV, transcript, personal statement, and reference.

What should you include in a Master's personal statement?

Recruitment and admissions teams receive thousands of applications each year so it is important that your personal statement is to the point and demonstrates what they are looking for in their students. 

Danielle gives some insight into what our recruitment team looks for in a personal statement for a Master's degree:

Aim to keep your personal statement to the point by making sure you answer the following questions, addressing the key points our Selection Committee will be looking for:

• Why have you selected this course? What are your motivating factors?
• How do you see this course benefitting your career plans?
• What will you contribute to your cohort?

As well as addressing these key questions, you should also include the following:

Academic achievements 

You need to demonstrate how your undergraduate study has prepared you for a postgraduate course. You can do this by highlighting specific achievements, projects and pieces of work as well as mentioning any particular topics that interest you. 

Professional achievements

If you completed any professional work experience alongside your studies, it is a good idea to mention them here. Highlight any duties, tasks and responsibilities you had to demonstrate what you gained from this work experience. 

Relevant extracurricular activities

Including information about relevant extracurricular activities you are involved in can help to give a more rounded view of you as a person. This could include volunteering opportunities and any meaningful hobbies you have. 

Transferable skills

Your transferable skills should be highlighted throughout your personal statement. The types of things you could include are presentation skills, communication skills, analytical thinking and time management. Consider what you can bring to lectures and workshops. For example, if your course involves a lot of group work, use an example where you demonstrate your experience with this.

What should you avoid when writing a Masters personal statement?

Repetition of information.

When submitting both a CV and personal statement it can be easy to fall into the trap of just repeating the same information across both documents. Your personal statement is an opportunity for you to reflect and expand on what you have stated on your CV, rather than repeating the same information.

Not providing enough context

Simply listing your achievements without providing context will not prove to the recruitment teams that you are the right candidate for the course. Provide hard evidence to back up the statements you make and try to give two or three in-depth examples, rather than several weak answers. 

Not tailoring your application to the specific university or course

Recruitment and admissions teams are keen to hear why you have chosen a specific course and why you want to attend their university. You need to provide clear examples of what excites you about their institution and how you can align with their particular values.  

What do recruitment teams look for in a Master's personal statement?

University recruitment teams and selection committees review thousands of applications each year. To ensure your application stands out, you must show that you have taken the time to prepare and research your chosen university.

Recruitment teams want to see your passion for the subject and motivations for joining their institution. Detailing your experience and the skills you can bring will help to emphasise this. Danielle also suggests not overlooking the obvious when it comes to writing a personal statement:

It may sound simple but the first answer to this question is that the Selection Committee wants to see a well written, clearly structured personal statement which demonstrates good preparation and research.

What else do I need to include with my Master's application?

The documents you need to include in your application may vary by institution and course. But generally, as well as your personal statement, you will also need to include: 

• Academic and professional references
• Copies of your undergraduate degree certificate and academic transcripts
• A list of final year modules if you're still studying for an undergraduate degree
• A research proposal (not all courses will require this)

If you are an international student, there are some additional things you will need to provide including: 

• A copy of your passport
• Proof of your language proficiency through either a Test of English as a Foreign Language (TOEFL) certificate, or any others that meet requirements outlined on our course pages.

When are the deadlines for Master's applications?

Deadlines for Master's programmes vary quite widely between courses and universities. Information on specific deadlines can be found on their respective course pages and postgraduate brochures . You should aim to make an application early in the cycle to ensure there are still places available on the course.

Deadlines for scholarships and external scholarships can also vary, so if you wish to apply for these, you will also have to factor in these deadlines.

Frequently asked questions

Is there an interview for master's programmes.

At WBS, there are no interviews for MSc courses. Instead, all decisions are made based on the application you submit. Your undergraduate transcript will be reviewed in depth along with your CV and personal statement.

How many Master's can you apply for?

If you are applying to a UK university, you can apply for as many courses and universities as you like. However, you should not over-stretch yourself and you should only apply for courses that you are really passionate about.

Writing an appropriately tailored application can be time-consuming and attempting to write too many could jeopardise your chances of being successful. 

Do you have to pay for your Master's application?

We require an application fee of £75 to cover administrative costs. If you're applying to multiple Warwick courses, remember each course will warrant its own application fee. 

How do I apply for a Master's degree?

We have our own application system, and you can find linked 'how to apply' sections on all of our course pages. 

------------------------

Discover our range of MSc courses at Warwick Business School

Designed for the change makers of the future, our postgraduate courses will drive you to learn, question, debate and make an impact on the world around you.

Our challenging and rewarding courses will provide you with everything you need to take your personal and professional skills to the next level. 

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How to write a personal statement

How to approach writing your personal statement for graduate applications.

If you’re applying for a grad course that requires a personal statement (sometimes also called a ‘statement of purpose’), it can be difficult to know where to start and what to include. Read on for tips from some of our masters’ students about their process and what they found helpful.

1. Before you start

The academic work is the most important reason why we’re here, but that also translates into work experiences, internships, volunteering. I think a big part of the personal statement is crafting that narrative of academic self that fits alongside your professional experiences, to give that greater picture of who you are as an academic. Lauren (MSc Modern Middle Eastern Studies)

Start by thinking about the skills, knowledge and interests you’ve acquired over time and how the course at Oxford will take them forward.

Your statement is the story you want to tell about yourself and your academic work to the department you are applying to.

Most of your application and its supporting documents communicate plain facts about your academic career so far. Your personal statement is your best opportunity to put these facts into context and show assessors how you’ve progressed and excelled.

Make sure you highlight evidence of your achievements (a high grade in a relevant area, an award or scholarship, a research internship).

Presenting yourself

When I was writing my personal statement, I went onto my course website. I looked at what they emphasised and what kind of students they were looking for, and I wrote about my experiences based on that. Kayla (MSc in Clinical Embryology)

Make it easy for an assessor to see how you meet the entry requirements for the course (you can find these on each course page ).

Don’t make any assumptions about what Oxford is looking for!

Get to know your department

You want to study this particular subject and you want to study at Oxford (you’re applying here, so we know that!) but why is Oxford the right place for you to study this subject? What interests or qualities of the academic department and its staff make it attractive to you?

Use your academic department’s website for an overview of their research, academic staff and course information (you'll find a link to the department's own website on each course page ).

I said, ‘why do I actually want to be here? What is it about being at Oxford that’s going to get me to what I want to do? Sarah (Bachelor of Civil Law)

Talk it out

Talking to others about your statement can be a great way to gather your ideas and decide how you’d like to approach it. Sarah even managed to get benefit out of this approach by herself:

“I spent a lot of time talking out loud. My written process was actually very vocal, so I did a lot of talking about myself in my room.”

2. The writing process

Know your format.

Make sure you’ve read all the guidance on the How to Apply section of your course page , so you know what’s needed in terms of the word count of the final statement, what it should cover and what it will be assessed for. This should help you to visualise roughly what you want to end up with at the end of the process.

Make a start

When it comes to writing your personal statement, just getting started can be the hardest part.

One good way to get around writer’s block is to just put it all down on the page, like Mayur.

First - write down anything and everything. In the first round, I was just dumping everything - whatever I’ve done, anything close to computer science, that was on my personal statement. Mayur (MSc Computer Science)

You’ll be editing later anyway so don’t let the blank page intimidate you - try writing a little under each of the following headings to get started:

• areas of the course at Oxford that are the most interesting to you
• which areas you’ve already studied or had some experience in
• what you hope to use your Oxford course experience for afterwards.

3. Finishing up

Get some feedback.

Once you’ve got a draft of about the right length, ask for feedback on what you’ve written. It might take several drafts to get it right.

This could involve getting in touch with some of your undergraduate professors to ask them to read your draft and find any areas which needed strengthening.

You could also show it to people who know you well, like family or friends.

Because they’re the first people to say, ‘Who is that person?’ You want the people around you to recognise that it really sounds like you. It can be scary telling family and friends you’re applying for Oxford, because it makes it real, but be brave enough to share it and get feedback on it. Sarah (Bachelor of Law)

Be yourself

Finally - be genuine and be yourself. Make sure your personal statement represents you, not your idea about what Oxford might be looking for.

We have thousands of students arriving every year from a huge range of subjects, backgrounds, institutions and countries (you can hear from a few more of them in our My Oxford interviews).

Get moving on your application today

To find out more about supporting documents and everything else you need to apply, read your course page and visit our Application Guide .

• Application Guide: Statement of purpose

Can't find what you're looking for?

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• Personal Statements
• Marketing Personal Statement

Marketing Personal Statement Example

Sample statement.

Is marketing an art or a science? Is it an informative blessing or an intrusive curse? Everyone has a different opinion on the subject, but for me, marketing is one thing above all; marketing is fun. I believe it has to be, or it simply won’t work. The days of information style announcements are long gone.

These days the advertiser must entertain and amuse their target audience if they want to have any hope of getting their message heard in the melee of modern media. This is the unspoken bargain that we all enter into.

I love the combination of strategy and creativity that makes a really good campaign. I always smile at clever, inventive media buying, where the company has really worked hard to match their product to the TV show or environment that it is being advertised in. I admire teaser campaigns that intrigue you and draw you in, despite our natural cynicism. And I love clever creative ideas that make you laugh and make you buy something, both at the same time.

I have always been a good persuader, and have been able to talk my way into, or out of, pretty much anything from an early age. I have developed this ability into the written word, writing copy that captures the imagination and gets people to act. Whenever there is a school production or a fundraising drive, I am usually called upon to come up with the words, and often the overall theme too.

To back up my interest in marketing, I have chosen my A-levels carefully. I chose psychology to help me understand how people’s minds work and mathematics, so that I could understand the inevitable figures and statistics that are needed to analyse a campaign. I also studied English Literature, partly to hone my writing skills, but also because I love to study other writing styles.

I wish I could say that I had the art skills to back up my marketing aspirations, but sadly I cannot create pictures with pencils and paints as easily as I can with words. Nonetheless, I have taken GCSE Art in my free periods to try and improve what ability I have, so that I can at least communicate my ideas to more skilled artists within a creative team.

I am keen on amateur dramatics, and love the way that a whole team has to pull together to make a production work, from the actors to the kid who works the curtains. I think that this has been good experience for a career in an advertising agency where teamwork is equally important. I also have a part time job at the local Tesco store, where I get to observe first hand how consumers react to the hundreds of different marketing messages they are bombarded with in the store. I am fascinated by human behaviour and relish the chance to see it up close as I anonymously stack the shelves nearby.

My ambition is to work my way up through the industry, building a reputation, until one day I am able to open an advertising agency of my own. 

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Personal statements for postgraduate applications

Your Masters personal statement is an essential part of your postgraduate application as it's this document that will convince admissions tutors that you're worthy of a place on a course. Discover how to write a Masters personal statement and take a look at some examples for inspiration

What is a personal statement?

A Masters personal statement is a piece of writing that you submit as part of your  postgraduate application . It's your first real chance to sell yourself to the university and to demonstrate to admissions tutors that you're right for the course.

It's likely that you've already written a  personal statement for your Bachelors degree , so this should give you some idea of what to expect. However, don't be tempted to use your undergraduate personal statement as a template. You will have progressed academically since then and admissions tutors will want to see evidence of this.

Your postgraduate personal statement should be unique and tailored to the course that you're applying to. Use the opportunity to show off your academic interests and abilities, and to demonstrate that the programme will benefit from your attendance as much as you'll benefit from studying it.

'Personal statements have a two-way function in the application process,' explains Steve Carruthers, head of postgraduate admissions and student visa compliance at the University of East Anglia (UEA). 'They are critical to demonstrating the student is right for the course, showing their experience, knowledge, background and personality, as well as their interest in the subject. They also enable the admissions team to ensure the selected course is the best fit for the student's aspirations and goals, or to make alternate recommendations to ensure all options have been equally considered.'

How long should a postgraduate personal statement be?

A Masters personal statement should be around 500 words. This equates to one side of A4. However, some universities require more, often two sides. Some institutions also set a character limit instead of a specific word count, so it's important that you check the application guidelines before starting to write your statement.

As they're relatively short, don't waste words on autobiographical information. This isn't necessary in postgraduate personal statements. Instead, focus on why you want to study a particular programme and your potential to successfully complete the course.

What should I include in a Masters personal statement?

'The statement is a snapshot of who you are  and why you've chosen your course, so include everything that helps an academic or admissions team see that clearly,' advises Steve.

You should tailor your personal statement to fit the course you're applying for, so what to include will largely depend on the course requirements. However, in general you should write about:

• Your reasons for applying for a particular programme and why you deserve a place above other candidates - 'demonstrate your interest and passion for the course and subject. This tells admissions staff you're more likely to fully engage in your studies,' says Steve. Discuss your academic interests, career goals and the university and department's reputation, and write about which aspects of the course you find most appealing, for example particular modules or work experience opportunities. Show that you're ready for the demands of postgraduate life by demonstrating your knowledge and experience.
• Your preparation  - address how undergraduate study has prepared you for a postgraduate course, mentioning your independent work (e.g. dissertation) and topics that most interested you.
• Evidence of your skillset  - 'show your writing skills, intellect and ability to succeed academically, as well as the effect and impact you may have on the cohort as a leader, influencer, or enthusiastic team member,' adds Steve. Highlight relevant skills and knowledge that will enable you to make an impact on the department, summarising your abilities in core areas including IT, numeracy, organisation, communication, time management and critical thinking. You can also cover any grades, awards, work placements, extra readings or conferences that you've attended and how these have contributed to your readiness for Masters study.
• Your goals  - 'Your long-term plans and aspirations are also important to cover, as they both help ensure you've selected the best course to achieve these, but also give the academic team an understanding of how they might best support you through your studies,' says Steve.

Address any  weaknesses, such as lower-than-expected module performance in your undergraduate degree or gaps in your education history. The university will want to know about these, so explain them with a positive spin. Cover how these gaps and weaknesses have been addressed and what will be different in your  postgraduate studies.

How should I structure my personal statement?

Your personal statement should follow a logical, methodical structure, where each paragraph follows on from the one before. Make sure paragraphs are short, succinct, clear and to the point. Remember, you only have 500 words so use them wisely.

Capture the reader's attention with an enthusiastic introduction covering why you want to study a particular Masters. Then, engage the reader in your middle paragraphs by summing up your academic and employment background, evidencing your knowledge and skills and demonstrating why the course is right for you.

Your conclusion should be concise, summarising why you're the ideal candidate. Overall, aim for five or six paragraphs. You can use headings to break up the text if you prefer.

The majority of postgraduate applications are submitted online directly to the university. If this is the case, present your personal statement in a standard font such as Arial, Calibri or Times New Roman, text size 11 or 12. If your course application is submitted through UKPASS (UCAS's postgraduate application service) font style won't matter, as personal statements are automatically formatted.

How can I write a good postgraduate personal statement?

• Give yourself plenty of time and don't rush . Your personal statement can make or break your application so it needs to be right. Tutors can tell if you're bluffing, and showing yourself up as uninformed could be costly. Before you start, read the rules and guidelines provided, check the selection criteria and research the course and institution.
• Use AI tools responsibly - 'Remember, this is a 'personal' statement, so make sure it's all about you,' stresses Steve. 'Using AI such as ChatGTP or Google Bard to generate a statement may be easier, but generalised statements that miss out you, your personality and experiences will never be as effective. Personal stories and experiences really bring your statement to life, and this is one of those times it's ok to talk boldly about all you've achieved, and your qualities.'
•  Adopt a positive, enthusiastic and professional tone and write in clear, short sentences . Avoid elaborate or overly complicated phrases. Unless otherwise stated, all postgraduate personal statements should be written in English and your spelling, grammar and punctuation must be spot on, as the personal statement acts as a test of your written communication skills..
• Don't use the same supporting statement for every course . Admissions tutors can spot copy-and-paste jobs. Generic applications demonstrate that you have little understanding of the course. In order to stand out from the crowd, Masters personal statements must be unique and specific to the course and institution.
• Draft and redraft your statement until you're happy . Then ask a friend, family member or careers adviser to read it. Proofreading is incredibly important to avoid mistakes. Memorise what you've written before any interviews.

What do I need to avoid?

• follow online examples too closely, use them as a guide only
• use your undergraduate UCAS application as a template
• be negative
• lie or exaggerate
• use clichés, gimmicks, humour, over-used words such as 'passion' or Americanisms
• include inspirational quotes
• make pleading/begging statements
• needlessly flatter the organisation
• include irrelevant course modules, personal facts or extra-curricular activities
• use overly long sentences
• repeat information found elsewhere in your application
• leave writing your personal statement to the last minute.

How should I start my Masters personal statement?

Steve believes there is no right way to start a personal statement so try not to waste too much time coming up with a catchy opening. The more you try, the more contrived you'll sound and the more likely you are to fall into the trap of using clichés. 'A good rule of thumb is to make it interesting, personal (avoiding bland generalisms) and enthusiastic for your choice of study.’

'Your opening lines could include how your current interests (we're less interested in you as a six year old) have led you to apply for this course, and how you see it helping you achieve both your full potential and future aspirations,' says Steve.

Avoid using overused phrases, such as:

• For as long as I can remember…
• From a young age…
• I am applying for this course because…
• Throughout my life I have always enjoyed…
• I have always been interested in…
• I have always been passionate about…
• I have always wanted to pursue a career in…
• Reflecting on my educational experiences…

Admissions tutors read hundreds of applications per course so the opening paragraph of your personal statement needs to get straight to the point and make a real impact. Avoid overkill statements, gimmicks and popular quotes.

If you're really struggling, come back and tackle the opening once you have written the rest.

How should I end my personal statement?

Conclusions should be short, sharp and memorable, and leave no doubt in an admissions tutor's mind that you deserve a place on a course.

The perfect ending should pull all of your key points together without waffling or repeating yourself.

Like the rest of your Masters personal statement, keep the ending simple. Be succinct and make it clear why you'll be an asset to the university and end on a positive note, with a statement about why the institution would be lucky to have you as a student.

What are admissions tutors looking for?

'Passion for the subject, and an understanding of the key challenges and problems it's currently facing, as well as the research being undertaken to solve these or to move the field forwards, really endears you to the academics who you'll be interacting with,' explains Steve.

'Strong writing skills are a gift, so be clear and concise about what you want to say, and always get a second pair of eyes to check spelling and grammar as well as readability.'

Make sure you also provide:

• an explanation of how the course links your past and future
• an insight into your academic and non-academic abilities, and how they'll fit with the course
• evidence of your skills, commitment and enthusiasm
• knowledge of the institution's area of expertise
• reasons why you want to study at the institution.

Personal statement examples

The style and content of your postgraduate personal statement depends on several variables, such as the type of qualification that you're applying for - such as a  Masters degree , a conversion course or  teacher training . Here are some postgraduate personal statement templates to help you get started:

Business management personal statement

Postgraduate courses in business management are popular among graduates. To make your application stand out your personal statement needs to cover your motivations for choosing a specific course at a particular university, your career goals and how the Masters will help you achieve them. Be sure to mention relevant transferrable skills and work experience. Read up on management courses .

Computer science personal statement

If you'd like to complete a Masters but studied an unrelated subject at undergraduate level you'll need to explain why you'd like to change disciplines. In the case of computer science your personal statement will need to show that you possess the technical, mathematical and analytical skills necessary, as well as demonstrate your knowledge of the subject area. Gain an insight into the information technology sector .

Law personal statement

You'll apply for an LLM the same way you would for any other Masters, directly to the university. Whether you're undertaking a general LLM or a more specific programme, such as an LLM in human rights or international business law, you'll need to convey why you want to study the law in more depth and how this could potentially aid your career. Discover more about LLM degrees .

Nursing personal statement

If you didn't study the subject at undergraduate level but you'd like to apply for a postgraduate course in nursing your personal statement needs to convey your reasons for choosing this career path, as well as demonstrate a specific set of skills, knowledge of the working environment and relevant  experience. Find out more about working as an adult or children's nurse .

Psychology personal statement

Applications for conversion courses such as these are fairly straightforward and made directly to individual institutions. You need to explain why you want to change subjects and how your current subject will help you. Explain what experience you have that will help with your conversion subject, and what you hope to do in the future. Learn more about  psychology conversion courses .

Social work personal statement

If your Bachelors degree was in an unrelated subject but you now have ambitions to work as a social worker you'll need a Masters in social work (MSW) to qualify. Social work Masters have a substantial work placement element so you'll need to cover what you hope to achieve during this time as well as demonstrate other relevant experience. Find out more about social work courses .

PGCE primary personal statement

As well as detailing why you want to work with this particular age group, a PGCE primary personal statement should highlight the ways in which your educational background has inspired you to teach. You'll need to cover relevant skills you have gained and any related work experience, as well as demonstrate your knowledge of the primary national curriculum. Read up on PGCEs .

PGCE secondary personal statement

You'll need to cover why you want to teach at secondary level while also acknowledging the pressures and challenges of working with older pupils. As you'll be teaching a specific subject, you'll need to evidence your knowledge in this area and demonstrate how your first degree was relevant. It's also essential to highlight any related work or voluntary experience. Learn more about teaching personal statements .

Find out more

• Search postgraduate courses .
• Find out what else you must consider when  applying for a Masters degree .
• Completed your application? Discover what  postgraduate interview questions  you may be asked.

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How to Write a Personal Statement for a Masters in Fashion Marketing

Ready to apply for a fashion Masters ?

Once you’ve perfected your CV, it’s time to write your accompanying fashion marketing personal statement.

This must demonstrate your relevant experience and express your passion for the course.

Follow our top tips below to help you create yours and boost your chances of getting accepted onto the course.

What is a personal statement?

According to graduate careers site Prospects,  a personal statement is a piece of writing  that you submit as part of your postgraduate application and is your first real chance to sell yourself to the university and demonstrate that you are a right fit for the course.

The personal statement should act as a supporting document to your CV that primarily highlights your work experience in more detail, alongside why you are interested in the course and what you are planning to do with the Masters.

At the University of Leeds, academics are looking for students to go into detail about why they are applying for their particular university, so it’s worth discussing which modules in the course content you are most excited by (read the module guide thoroughly before starting this) or if there are any  research projects underway  that you are interested in.

Why do I need to write one for a Masters in fashion?

In a highly competitive market, universities are looking for fashion students who can bring a wealth of knowledge and a unique perspective to the course to enhance everyone’s learning experience.

Therefore, the need to provide a personal statement is becoming increasingly common as a mandatory requirement at the application stage of fashion Masters courses. This helps universities ensure that the highest calibre of applicants who are realistically able to succeed at postgraduate level are accepted onto their course.

Personal statements act as a unique opportunity to introduce and sell yourself to course academics and make sure that your application stands out from the rest.

How do I write a personal statement for a Masters in fashion marketing?

Your personal statement will be included in your online application. There is no definitive structure for the personal statement to allow flexibility in how you summarise your motivations but in general it should cover these three areas:

• Your previous background in relation to the qualification
• Why you are choosing the university in particular
• What you are planning on doing with the Masters and how you will use this in the future

If you meet the standard entry requirements, you’ll need to focus your personal statement on why you want to study with the University of Leeds. On the other hand, if you do not meet the standard entry requirements (are a non-standard applicant), change the focus to show you are eligible through cross-transferable skills and demonstrate how you’ll make a difference to the course by outlining your career journey to date and justifying why you are switching to the fashion industry.

What shall I include?

When writing a fashion marketing personal statement, we’d recommend that you include:

• Your reasons for applying for the fashion Masters course.
• Which specific fields within fashion marketing and design management interests you the most.
• Your academic experience to date, including the subject areas and modules that you most enjoy.
• The most significant research project or dissertation you have undertaken, discussing the title, research methods and overall outcomes.
• Any previous experience of engaging in quantitative research alongside the research methods and statistical packages used.
• Your career plans and how the course might help you achieve them.

How long should a fashion marketing personal statement be?

Although there is typically no given word count, at a Masters degree level, your personal statement should be no less than one page in length. The course leader will be checking your writing capabilities, so it needs to be professionally written and thoroughly proofread for spelling and grammar before it is submitted.

Did you enjoy this blog? Here’s some related fashion management content that you may be interested in:

• 5 reasons to study International Fashion Marketing and Design Management
• Careers in fashion management: 5 roles to explore
• Introducing our online fashion marketing masters
• Leeds School of Design: leading the way in fashion research

Want to learn more about our online International Fashion Marketing and Design Management course?

Check out the course content and how to apply.

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• Visit the PGCert course page

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Marketing personal statement example 1.

A degree in marketing is something which interests me; it's exciting and stimulating and will provide me with the key requirements to begin a successful career in the field.

The marketing profession requires individuals with good interpersonal skills, who are dedicated, quick thinking, robust, diplomatic, articulate and have a competitive flare, all of which are skills and attributes that I recognise in myself.

Marketing appeals to me because it is arguably the most invigorating and vital department of any business with a responsibility to initiate new challenges and opportunities

My experience in the workplace and in non academic activities has helped me develop a strong interest in working in the corporate world

In 1999 I was the youngest successful applicant to become a member of the Youth Council for the Millennium Dome. For two summers I did work experience at my local MP's Westminster office. My main duty was researching specific topics and producing reports on my findings, my work was used in parliamentary reports on issues such as teenage pregnancy and drug abuse in foreign countries.

first job was as a waitress at a local restaurant and I am currently working for Sainsbury's. In the past year one of my extra curricular commitments has been volunteer work as a classroom assistant at a local primary school. This year I have also been given the position of form prefect, which means I provide additional support to a form group and to members of staff

Through these experiences I have been able to discover, develop and demonstrate skills which are central to succeeding in marketing, including both oral and written communication, creativity, working to deadlines, perseverance, dedication and adaptability. I have also learnt the importance of a good client-employee relationship and how personal integrity is a fundamental requirement for any successful business or organisation

Sports has always been a keen interest of mine, it has given me an understanding how a team of people can work effectively together towards a common goal.

For the last two years my house elected me the Head of my House netball team. This experience has helped me again develop skills including organisation and leadership. It has also given me the opportunity to motivate others to succeed. In school I am a trained "peer listener", which means I am trained to listen to younger students problems and encourage them to think through a solution for themselves. I have spent my Sixth Form years at a boarding school which has taught me how a group of people must live and function closely together with respect, maturity and co-operation

At my previous school I covered the portfolio work for an intermediate level GNVQ in leisure and tourism and a foundation level GNVQ in health and social care. Currently I am an enthusiastic member of the Debating Society and Reading Group at school

Next summer I am going to continue to develop my knowledge and experience of the commercial workplace through an internship at a public affairs firm. This will undoubtedly give me a better grounding in the marketing and PR world, and enable me to progress to university with first-hand knowledge and experience which will be invaluable for a degree in Marketing.

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Very good but i thought you.

Thu, 28/06/2007 - 15:03

very good but i thought you shouldnt talk about what you are going to do????

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