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  • Marketing Personal Statement Examples

As you start your marketing journey, writing a good personal statement for marketing can make all the difference in standing out in the admission tutor’s eyes. 

To help you get inspired, we have gathered a collection of successful marketing personal statement examples from top marketing students. These examples showcase a variety of skills and achievements in the field, giving you a clear picture of what a winning marketing personal statement looks like. 

Whether you’re applying for a marketing course or related courses, these undergraduate and postgraduate examples will provide valuable insights and tips to help you create an impactful personal statement for marketing.

Marketing Personal Statement Example

My passion for marketing started at a young age, inspired by the popular TV show Mad Men and its portrayal of the advertising industry. The show sparked my interest in the art of persuasion and the power of effective communication, and I have since been motivated to learn more about the field.

During my high school years at Chew Valley School in Bath, I was the captain of the rugby team, where I developed valuable leadership skills and the ability to work well under pressure. These skills have translated well into my work experience, where I spent two summers at McDonald’s, where I learned how to be task-focused and improve my time management skills.

In terms of academics, I have taken A-Levels in English, Biology, and Chemistry. Although these subjects are not directly related to marketing, they have helped me to develop critical thinking and analytical skills, which I believe will be beneficial in my future marketing career.

My long-term goal is to become a marketing manager and to make a meaningful impact on the industry. I am fascinated by the various aspects of marketing, including market research, branding, advertising, and promotions. I am eager to learn more about these topics and to gain practical experience through internships and real-world projects. I am also interested in writing a marketing book and sharing my knowledge and insights with others who are interested in the field.

In my free time, I enjoy playing rugby and reading books. I am also an avid traveller and have visited several countries, which has broadened my perspective and exposed me to different cultures and marketing strategies. These experiences have further fuelled my interest in marketing and have given me a deeper appreciation for the global impact of the industry.

I believe that a marketing course at a UK university will provide me with the education, skills, and network to pursue my dream career. I am confident that I have the determination and motivation to succeed in the programme, and I look forward to the opportunities and challenges that lie ahead.

Recommended guides for reading:

  • How to Write a Personal Statement for a Master’s
  • How to Write a Personal Statement for a PhD
  • UCAS Personal Statement: A Writing Guide And Tips For Success
  • Tips for Writing a Personal Statement for the University
  • How to Write a Personal Statement That Stands Out
  • UCAS Application: Process and Deadlines Explained in Details
  • Personal Statement Examples UK

Undergraduate Marketing Personal Statement Example

Fueled by my fervour for marketing and backed by my hands-on experience and educational foundation, I am the ideal candidate to soar in this programme.

I first became interested in marketing while reading Seth Godin’s book “Purple Cow”. The book spoke to me on a personal level and helped me understand the importance of creativity and innovation in marketing. I was inspired by Godin’s approach to marketing, which emphasizes the need to stand out and be unique in a crowded market. This resonated with me, and I knew then that I wanted to pursue a career in marketing.

My work experience has also been a significant factor in shaping my interest in marketing. During my time at Cantell School, I worked part-time as a digital marketing coordinator for a secondary school web portal. In this role, I was responsible for creating and executing marketing campaigns, analyzing data, and maintaining a strong online presence for the school. This experience provided me with hands-on experience in the field of marketing and further solidified my interest in the subject.

In addition to my work experience, I have also been highly involved in various extracurricular activities, including playing basketball for my school’s team. I believe that my athletic background has taught me valuable skills such as teamwork, communication, and leadership, which will be useful in my future marketing career. Furthermore, my A-level studies in English, Media, and Finance have given me a strong foundation in the areas of communication, analysis, and finance, which are essential skills in marketing.

My travels around the world during my gap year have also had a profound impact on my interest in marketing. I had the opportunity to meet and interact with many people, including marketing professionals, who shared their experiences and insights into the industry. This has given me a deeper appreciation for the dynamic and ever-changing nature of marketing and has motivated me to pursue a career in this field.

Philip Kotler, another marketing thought leader, has also had a significant impact on my motivation to pursue a career in marketing. I admire his approach to marketing, which emphasizes the importance of understanding customer needs and designing strategies that meet those needs. This has inspired me to approach marketing from a customer-centric perspective and to always prioritize the needs of my target audience.

Ultimately, my goal is to become a Chief Marketing Officer (CMO) and make a significant impact in the marketing industry. I am confident that with a degree in marketing from your esteemed university, I will be well-equipped with the necessary knowledge and skills to achieve this goal.

I am highly motivated and passionate about pursuing a degree in marketing. I believe that my work experience, academic background, and extracurricular activities make me a strong candidate for your programme. I look forward to the opportunity to further develop my skills and knowledge in marketing at your esteemed university.

Postgraduate Marketing Personal Statement Example

With over three years of working experience in the marketing sector, I believe I have gained the necessary skills and knowledge to pursue advanced studies in the field.

I have been working at Grey International Marketing Agency in London, where I have been involved in a variety of international marketing campaigns for both UK and international brands. This experience has provided me with a unique opportunity to work with clients from diverse cultural backgrounds and to understand the complexities of the global market. I have learned the importance of market research, consumer behaviour analysis, and creative branding strategies in developing effective marketing plans.

As a driven and ambitious individual, I am constantly seeking new challenges and opportunities to grow. My interest in digital marketing has led me to specialize in this field, and I am now proficient in social media marketing, search engine optimization, and email marketing. I am also skilled in data analytics and use it to measure the effectiveness of my marketing campaigns and make data-driven decisions.

Additionally, my experience as a basketball player in the Baker Early College team in Oregon, USA, has taught me the importance of teamwork and leadership. These skills are transferable to the marketing sector and have allowed me to work effectively with my colleagues and clients. I have also learned the importance of adaptability and resilience, especially when faced with unexpected challenges and obstacles.

I am confident that the postgraduate marketing course at your university will provide me with the advanced knowledge and practical skills to further my career and achieve my long-term goal of starting my marketing agency. I am particularly drawn to your university’s reputation for academic excellence and its commitment to providing students with real-world experiences. I am eager to learn from the experienced faculty and to engage with my peers from diverse cultural backgrounds.

I am passionate about marketing and believe that this postgraduate course will provide me with the foundation I need to make a significant impact in the industry. I am grateful for the opportunity to share my background and qualifications with you, and I look forward to hearing back from you soon.

Thank you for your consideration.

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How To Write A Personal Statement For Masters (17 PDF Sample Examples)

Published: 14 Mar 2022 Study Abroad 109,454 views

How To Write A Personal Statement For Masters (17 PDF Sample Examples)

A personal statement for masters program is one of the most important parts of your college application and writing a good one is what’s the exception between receiving an offer and being rejected.

If you’ve been tasked with presenting a personal statement, you should keep in mind that whatever you submit must put you forward as the right candidate for the course. Additionally, it should convince the admissions officers that you deserve a place on your program of study.

Achieving the above, is a skill most postgraduate students are yet to acquire but thankfully this article on How To Write A Personal Statement For Masters covers everything you need to know on doing this.

In this article you’ll learn:

  • What is a personal statement?
  • Tips for making your personal statement for masters stand out
  • How to write a personal statement for masters
  • Personal statement for masters sample
  • Examples of personal statement for masters
  • Conclusion – things to avoid when writing a personal statement for masters

Read:  Admission Interview Tips .

What Is a Personal Statement?

A personal statement AKA admissions or application essay or statement of purpose is a type of essay or written statement a candidate presents to a college, university, or graduate school they are applying to, explaining why they want to attend that school, study a particular course, and why they would be a perfect fit for these things.

A personal statement for masters is an essay you submit specifically for your postgraduate application. Writing one presents the opportunity for you to promote yourself to a school and show the admissions teachers that you are the perfect candidate for a course.

Tips For Making Your Personal Statement For Masters Stand Out

Before we get into how you should write a statement of purpose for masters, we would first like to share with you certain tips to include in your essay to make it stand out from that of other applicants and be convincing enough to any admissions officer that reads it. The tips we have mentioned here, cover general things like starting and ending your personal statement, timing, length, and what to include and what not to include in the essay, etc.

1. Starting And Ending A Personal Statement

When starting a personal statement, you would want to right off the bat grab the reader’s attention. To do this, start the statement by writing about your degree of choice, next why you want to study it and then how you got interested in it.

The next 2 sentences after that should cover a summary of your background in the chosen field, and you conclude by saying what you plan to do once you acquire your graduate degree.

Also start with that the evaluators reading want to hear first, then every other information should come second. You will notice we’ve used in the sop examples for masters we will share with you later in this article.

2. Plan Ahead

A personal statement is not something you rush while writing, which means if you want to get something good before you application then you must start to decide things like the length and how long it should take to complete.

Let us throw more light on this…

For length, a personal statement should be brief ranging somewhere between 500 -700 words, although schools often detect how long it should be. So, this is dependent on the institution you are applying to.

In terms of what to say in a statement, you could include personal experiences like why you were driven to apply for the program, an experience you had with a scholar in your chosen discipline, a course you took that inspired you to pursue masters, or a key moment during your studies which further motivated you.

No matter what you decide to write, just keep in mind that you need to take your time to craft something good even if it means creating several drafts before the real thing and do not forget to proofread the statement for errors.

3. Research Your Program Of Study

Researching your program of study is one way to establish that you truly understand the discipline you’re getting into and prove to the admissions officer that you thoroughly thought about it before applying.

And because you want to put yourself forward as a serious candidate, one way to make you research easier is for you to visit the website of the department you are applying to. This page will contain information about faculty members, their specialisation, and publications.

From the intel, you gathered there you can now identify which professors match your interests and which ones you will benefit the most from learning under. After you’ve found this out, relate the same in a sentence or two in your statement of purpose for masters.

Example: “I would be honoured to study under the tutelage of Professor Nadia whose work I found resonated strongly with my beliefs and intended projects in this course”.

4. Avoid Clichés, Junks, And Many Details

When writing a statement of purpose for master degree try to avoid clichés, junks, and unnecessary details so that you don’t lose or bore your readers in between. Be as concise as possible, even if it’s your chance to express yourself.

A personal statement is an opportunity for the admissions committee to get information that tells the that you are suitable for the course. So, when you overpower your statement with too many words, stories, and useless details, you come off as someone who is just trying to meet the word count.

5. Include Your Personal History Only If It Adds To The Statement

Do not include your personal history in your statement of intent for masters if it is not relevant to your purpose of study. This means no need for you to tell that story about that time you helped someone treat a cut and immediately realised that you wanted to be a doctor or nurse or how you developed a taste for reading at a very young age.

We can guarantee you that the hundreds of other applications competing for the same spot you are felt the same way, so saying those things really doesn’t make you unique.

On the other hand, if you are going to add personal history to your statement, you can put in things like an internship you did and the experience you got from the job, a major research project you ran by yourself, publications you’ve read or published, conferences you’ve attended or presentations you’ve done. These experiences are more concrete and are directly related to your program of study. They also set you apart from other applicants.

6. Don't Use The Same Personal Statement For All Your Applications

One common mistake applicant make that you shouldn’t is using the same statement of purpose for master degree for all your applications. Using the same information repeatedly even if you are going to change the university names is risky and could land you in a big mistake on a day you forget to be thorough.

All programmes have their own unique set of questions they want to see answered and information they need in your personal statement.

And even if some of them like extracurricular activities, proposal for project, why you are applying to the school, your unique qualities, and research works you’re doing might appear the same, do not use one statement to respond to all of them.

Write a new unique personal statement every time you want to apply.

Check out:  How to Write a Good CV for Students - Resume Examples for Students (PDF).

How To Write A Personal Statement for Masters

When writing a personal statement for masters there are several steps and ground rules you need to follow to ensure that it comes out good enough to impress the admissions team of a school, and ultimately convince them to give you a spot on your program of study.

If writing one is something you are currently struggling with and can’t seem to get down the process of it right no matter what, this section on how to write a personal statement for masters, discusses in detail everything you need to get help with yours.

There are 4 parts to consider when writing your personal statement and we have listed them below:

1. Planning A Personal Statement

A personal statement is a piece of writing showing your academic interests and is only for application purposes which means there is no room for any autobiographical information in it about your personal life. Be as to-the-point as possible when writing it and stick to telling the school why you are the right person for the course, plus any other extra information detailing your achievements.

Before You Start:

Allot plenty of time to write your msc personal statement so that you don’t rush it. Remember, this simple piece of writing is your one shot at convincing a school that you are the best applicant they’ve seen and as such can either make or break your application.

Read the information expected of you from the university, rules and guidelines given, selection criteria and understand what they mean. Also research the institution.

Do a thorough research on the course you are applying for; this will help you explain better why you want to study it. The tutors interviewing you can tell when you are lying and presenting yourself as uninformed can cost you the admission.

Ensure that you don’t use the same personal statement for all your applications.

When Writing:

When writing the statement there are some questions to ask yourself that can help you plan it better. Those questions are:

  • Why you want to study a master’s and how does it benefit you in future?
  • How does the course you have chosen fit into your pre-existing skill set?
  • How do you stand out from the crowd as an applicant - e.g., work experiences you’ve had in the same field you are applying for?
  • What do you aspire to do or be as a future career and how will the course help you achieve that?
  • How can your work or skillsets contribute positively to the department/ university you are applying to, or society at large?

On the other hand, if you are applying for the masters to change from the field you studied in your undergraduate to another field, you should tell the school why you decided to take a different path in your studies.

Questions to ask yourself for this include:

  • Your reason for deciding to change your discipline.
  • How your undergraduate degree will be material for bringing fresh insights into your masters course.
  • How changing your study path will help you attain your future career.

2. Structuring A Personal Statement

Having good structure for your personal statement for master degree is important because it ensures that everything from the beginning, middle, and ending of the statement is written and equally falls in place perfectly.

We’ve left some tips for you below to help you:

Start your personal statement with an attention-grabbing introduction that is not dramatic or cliché. That means you should not begin with any of these over-used phrases we’ve listed out below:

For as long as I remember…

Since my childhood…

I want to apply to this course because I’ve always felt a strong connection to it…

All my life, I have always loved…

My interest in (course) always ran deeper than…

I’ve always been zealous about…

Ever since I was a child, I’ve always wanted to pursue a career in…

My past educational experiences have always…

'My passion for Child Psychology is influenced by my curiosity in how autism affects the personality of children living with this condition. That's why I dedicated the 3rd year of my undergraduate study interning with the Child Rehabilitation Centre in my community, which caters to the patients and work closely with their families in developing care plans that work for their child.

You would want to be as snappy as possible with your opening because the admission officer has over a hundred applications to read and can’t waste all their time on yours. This means you should avoid overpowering it with unnecessary facts, quotes, and stories from your life.

The middle part of your ma personal statement is where the main content of the write-up should be. This is where you show your dedication to the course you’ve chosen, what motivated you to choose it, and why you are the right candidate for it.

When writing the middle part of a graduate personal statement, you should:  

  • Give concrete reasons why you want to study a course at the University. The reason could be because of how the course is aligned to your future career or the University’s reputation in teaching that program.
  • Mention relevant things like projects, dissertations, or essays you’ve done, and any work experience you have.
  • Show proof of your core skills like and how they can contribute to the department.
  • Prove what makes you a unique candidate.
  • Discuss who your main influences for wanting to study the course are and why.
  • Add experiences like memberships to clubs that are related to your field, papers you’ve written before, awards, scholarships, or prizes.
  • Draw focus to how the course links to your past and future.
  • Mention your academic and non-academic skills and how they fit the course.

For Formatting:

  • Keep the statement length between 250 -500 words or as directed by the school.
  • Sentences should be no more than 25-30 words.
  • Use headings to break up the content – Why this university? Why this subject? Etc.
  • Make claims and provide evidence to back each of them up. This can be done by discussing your work experience and academic interests.

Language and tone to use:     

  • The tone for your masters application personal statement should be positive and enthusiastic, to show you eagerness to learn and so that you convince the evaluators that you have what it takes to succeed.
  • Use exciting and refreshing language, and an engaging opening line.
  • Ensure you grammar, punctuations, and spellings are accurate.
  • Avoid exaggerated claims you cannot backup.
  • Don’t use cliché generic terms and keep your focus on the course.

Keep the ending of your essay for master degree application concise and memorable, leaving no doubt in the admission officers mind that you deserve a spot on the program.

To create the best ending summarise all your key points without dragging it our or repeating yourself. The ending should be simple, end on a positive note and make it clear that the school will be lucky to have you on their program.

Personal Statement for Masters Sample

In this section, we have left a masters personal statement example for you, which you can use as material to write yours for any course of study you are applying to a school for.

My passion for Filmmaking, was influenced by my growing up reading novels and plays by my idols William Shakespeare, Tennessee Williams, and Maya Angelou, which graciously provided me with the opportunity to not just hear good stories, but also appreciate great storytellers whose plays still shake the foundations of the film industry.

Growing up, I loved movies and found myself fascinated by the stories, the characters and most importantly the realization that the human mind could create something so beautiful and gripping. I studied each film like a guide and whenever they ended, I would act out the scenes on my own, putting on a one-woman show for myself whenever I was alone at home. These things would later form the basis of me writing my first published book which was a drama titled The Reward of Evil Deed.

To me, loving literature and chasing it down all these years was something that made me different, but I also enjoyed it because films are more than something I just wanted to watch and forget, it is something that I wanted to be a part of. I didn’t just want to appreciate great films, I wanted to make them.

During my bachelor’s degree in India, I had the privilege of taking Literature classes stemming from British, American, and Indian literature to broaden my mind. I was also opportune to read great authors like John Donne, John Milton, Emily Dickinson, Charles Dickens, Mark Twain, Anton Chekov, Virginia Woolf, and of course Margret Atwood who I follow closely on Instagram. Three years later not only did I graduate as one of the best students in the school, but I did so with a first-hand knowledge of what it means to be a passionate storyteller whose art transcends time, language barrier, and location.

In addition to devouring Literature and watching satirical films like it’s the news, I am also an avid reader and prolific writer who throws herself into whatever she sets her heart on. I am the proud author of Forgetting Bangalore which is a personal memoir about my three years of studying in India, read amongst my closest friends who I shared those times with. In school, I also wrote the script for a short film for the class Psychology assignment titled The Ordeal which I uploaded to my YouTube page and uploaded to my application form.

Apart from writing for myself, I also function as a content creator/marketer for companies I have worked for in the past and is still working for now. I play the Bass guitar well and occasionally dabble in Lead guitar.

For far too long, I have aspired to be, but now I want to become a filmmaker and I strongly believe that through your institution that I would be able to learn and master all the aspects associated with filmmaking. I hope to attend Central Film School next year, enrolling in MA Practical Filmmaking under the tutelage of the amazing Faculty members.

Although I don’t have the professional skills or much of a background in filmmaking, I am passionate and have a zeal burning strongly that it will set the film industry on fire. I am a good storyteller, I am brilliant, resilient, and determined to succeed, and when I want something, I push until I get it, I am also a fast learner. I strongly believe that these attributes are what will help me successfully complete this master’s program.

Personal Statement PDF

You can also download this statement of purpose sample for masters degree pdf here and take your time to read it later – Personal Statement For Masters Sample .

See Also:  Student CV Template .

Examples of Personal Statement for Masters

We have taken the time to source for some of the best postgraduate personal statement examples, which you can use in addition to the personal statement for masters program example as a template to write yours.

While you scroll through our list, you will find the perfect masters essay example for any field you wish to apply for, from business administration, to Psychology, to information technology, and lots more.

1. msw personal statement

We have found one of the best msw personal statement examples out there for you.

social work masters personal statement .  

2. personal statement for masters in public health

mph personal statement examples

3. personal statement for masters in management

Personal statement for master degree sample for masters in management .  , 4. personal statement for masters in education example.

personal statement for masters in education example

5. psychology masters personal statement

psychology masters personal statement example

6. sample personal statement for masters in data science data science masters personal statement

7. speech and language therapy personal statement statement of purpose for masters sample: speech and language therapy

8. business administration personal statement personal statement for masters in business administration

9. personal statement for masters in cyber security pdf masters degree personal statement examples for cyber security

10. personal statement for masters in finance msc finance personal statement examples

11. statement of purpose for masters in information technology pdf msc personal statement examples for information technology

12. international development personal statement statement of purpose for masters example

13. msc international business management personal statement international business management personal statement examples

14. computer science masters personal statement

statement of purpose for masters in computer science pdf

15. personal statement for masters in economics statement of purpose sample for masters degree in economics

16. mha personal statement statement of purpose format for masters in health administration    

Conclusion – Things to Avoid When Writing A Personal Statement For Masters When writing a personal statement for university masters, there are some things you should avoid, so that you don’t ruin your essay. We have listed out those things below: •    Avoid negativity. •    Following an online template blindly. •    Do not include unnecessary course modules, personal facts, or extra-curricular activities in your personal statement. •    Do not lie or exaggerate an achievement or event. •    Do not include inspirational quotes to your statement. •    Avoid using clichés, gimmicks, humour, over-used word such as 'passion' or ‘driven’. •    Do not make pleading statements. •    Avoid mentioning key authors or professors in your field without any explanation. •    Avoid using sentences that are too long. •    Avoid flattering the organisation or using patronising terms. •    Do not repeat information in your statement that you have already listed in your application. •    Avoid waffling i.e., writing at length. •    Don’t start writing your personal statement at the last minute.  

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How to Write a Good Financial Aid Appeal Letter (13 PDF Sample Examples).

How to Write a Good Personal Statement for a Scholarship ( 7 PDF Sample Examples).

How To Write A Good Motivation Letter For Scholarship (4 PDF Sample Examples).

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marketing personal statement masters

Postgraduate Personal Statement Example: Business & Marketing

marketing personal statement masters

Examples of personal statements can be valuable sources of information when applying to a university or college course. 

After all, personal statement examples can teach you how to write and structure your application, and you can quickly learn how to write a personal statement by examining others.

However, with so many university personal statement examples available online, how do you know if you’re reading a good one?

Postgraduate personal statements should highlight relevant academic and practical experience, research skills and ambitions and their suitability for the course. This postgraduate personal statement example for Business & Marketing clearly illustrates these three critical elements.

Studying master’s degree personal statement examples can be especially valuable. They’re sometimes referred to as personal mission statements or statements of purpose , so if you’re tasked with writing a personal mission statement, the following example will work for you.

I’ve broken down this personal statement example section by section, with a commentary on each element. 

That way, you’ll see its strengths and weaknesses and get some inspiration for your own personal statement .

Once you’ve read the personal statement example and analysis, you can download a pdf of the whole document to use as inspiration for your own!

marketing personal statement masters

Personal Statement Example: Introduction

“As a rational consumer, I buy the things I need and never make large purchases on the spur of the moment. Nonetheless, clearing out a pile of expired cosmetics last year, I reflected on what I had previously thought were necessities and concluded that how producers marketed products had impacted my behaviour as a consumer. There were positive influences; I switched to a wireless bra, thanks to the body-positive movement led by brands like Neiwai. However, with We Media revolutionising marketing strategies, the vast majority of which are explicitly targeted at women, it has become almost impossible to discern whether commodities, opinions and lifestyles are just other “pink tax” or traps of consumerism. Consequently, the desire to take control and apply marketing positively and ethically is critical. Developing my conceptual knowledge of digital marketing to a higher level is a key factor behind my decision to read for this MSc in Business with Marketing.”

My Commentary and Analysis 

This personal statement example starts by using a traditional technique – a moment of personal realisation and connection with the subject applied for. That said, it’s unusual for the choice of example to be so mundane or lacking in academic depth.

However, the writer makes a clear connection between their moment of discovery and its connection to the course, which brings the content back into focus. More than this, they go on to display a sound understanding of real-world marketing strategies and use this as a motivational factor for further study. This strategy works well, as it reassures the reader that the applicant has a foundational understanding of the sector and illustrates the logical academic journey the writer is on.

When an admissions team can see that an applicant understands the subject and that the application is part of achieving a larger educational or professional ambition, they are far more likely to make an achievable offer.

If you’re struggling with your personal statement introduction, check out my article on how to write perfect opening paragraphs here .

marketing personal statement masters

Personal Statement Example: Academic Background

“Studying a dual degree program in Finance and English gave me a range of skills necessary for this postgraduate course. Modules like Microeconomics, Financial Markets, and Industrial Economics have given me an informed awareness of business workings, providing a foundation for modules such as Quantitative Methods for Business and Strategy Practice and Analysis. Moreover, I have developed strong analytical and problem-solving skills through courses like Financial Accounting, Econometrics, and Statistical Analysis of Financial Data, which relate directly to modules in Foundations of Financial & Management Accounting and Quantitative Methods for Business. My proficiency in English will also allow me to access complex learning materials and contribute to dynamic discussions with my peers.”

My Commentary and Analysis

This section begins positively, with reference to relevant aspects of the writer’s undergraduate experiences. The strategy of identifying specific courses, the skills gained, and their relevance to particular units in the course being applied is highly effective. It shows that the applicant understands the content of the postgraduate degree course and can see how skills can be applied and developed.

It would be more effective if the writer had been able to show more detail in their writing by giving examples of specific work undertaken or outlining exactly how the skills could be applied. This would have also given the writer a chance to use a wider range of technical vocabulary, further evidencing their suitability.

The mention of collaborative experience is made towards the end. These kinds of transferable skills are crucial to include but would have been more impactful if they were linked to a particular aspect of the course being applied for. 

This would have given the writer the chance to show further knowledge of the course and perhaps to have indicated research ambitions, which are missing here.

If you’d like to learn more about how to structure your personal statement or statement of purpose , check out my awesome Personal Statement Template eBook here . It’s full of detailed examples of what to include!

marketing personal statement masters

Personal Statement Example: Practical Experience 1

“I gained a practical understanding of product development and marketing when working at the Digital English College and Student Service Department. At Slater Education I researched and developed an innovative course in Logical English. This experience taught me the importance of identifying and meeting customers’ needs and communicating the solution’s value. The company was once renowned for its quality-oriented curriculum, attracting advanced students immersed in the value of language acquisition. However, as marketing efforts were adapted to reach lower-tier markets, data indicated that prospective students were highly utilitarian and cared more about succeeding in examinations.

Consequently, we analysed all the possible difficulties students may encounter in test papers, from identifying the language points to understanding a complex sentence. We ensured our courses covered all the skills needed to meet these challenges. We also designed a system which could be logically applied to different question styles, improving accuracy and test results. Potential students gained a clearer understanding of the value of our course in relation to success in school tests and preparation for the college entrance exam. This innovative curriculum was well received; our registered users increased by about 20 per cent, and our competitors emulated the courses.”

Commentary and Analysis

This section begins positively, referencing real-world workplace and internship experiences. Although the context is not immediately relevant, the writer manages to draw out connections between their experiences and their understanding of the value of marketing.

This is a good example of a writer who can identify the transferable value in an experience and make it useful to their application rather than omitting it entirely or listing it in a way that does not add depth and relevance.

The writer explains their contribution to developing a marketing strategy and also demonstrates outcomes. This provides a strong sense of connection with the subject, as well as an inherent sense of motivational value. It also shows an analytical and proactive approach, which is ideal for this discipline.

There is little mention of tools used, specific skills developed or explicit connections to elements of the course, which would have improved the impact of this content.

Check out lots more examples of personal statements here , and see how they can inspire your application!

marketing personal statement masters

Personal Statement Example: Practical Experience 2

“I have learned that marketing often begins before a product is fully developed, and different departments must collaborate effectively to deliver consistent support across all channels. Before each sales period, product designers trained the sales staff regarding unique or compelling selling points. This ensured the professionalism of their pitch and provided them with a mutually beneficial competitive edge. In monthly meetings with Slater’s marketing and operations team, we screened customer feedback and analysed class data to make timely adjustments. Acting on qualitative data indicating peak cycles of student focus, we shortened the time for each loop in class and increased the frequency of real-time interactions. We organised weekend timeslots for students to watch recorded lesson video replays by offering a study group service. This boosted results, improved user experience and built long-term brand loyalty.  

Experiencing the fluctuating impact of a tightening financial market on online education in China, I became intensely aware that change is the only constant and that the ability to recognise and adapt in response is critical. I have been experimenting with expanding our marketing channels by running a company account on China’s social platform Xiaohongshu since August. Having analysed the knowledge-sharing accounts with the most followers and ruled out saturated fields, I decided to take advantage of our access to the latest school papers to post sample essays. The first composition was from a high school affiliated with Buckley University. This is a highly prestigious school whose test papers were sought after by teachers and parents nationwide and quickly gained me many followers. Maintaining a weekly posting model, I sometimes shared my learning methods, posting pictures of problems I encountered at high school to strengthen my connection and interaction with the audience. The account has 14,000 followers, and they have purchased more than 3,000 copies of our publications through the links I posted. It has been inspirational to explore live-streaming commerce and other social media marketing strategies.”

My Commentary and Analysis: 

The first paragraph above is far more detailed regarding the skills, concepts and outcomes used in the workplace and is a convincing element in this postgraduate personal statement example. The writer clearly outlines the processes taken within the marketing team and examines the impact on the business. That’s an ideal preparation for a master’s course.

To improve this, the writer needs to clarify which elements of the course this makes them ideally suitable for, how and where they could apply their skills as a student, and identify areas of knowledge that they need to develop on the course. 

In other words, this section of the personal statement should show not only a depth of knowledge but also an awareness of current knowledge limitations and the ways in which the course being applied for will allow those gaps to be filled.

When an admissions reader can see the value to the applicant in enrolling on the course, it increases their confidence that they have made the right choice of course and faculty!

The second paragraph above is impressive in terms of achievement, and it adds some much-needed academic depth to this personal statement. It also shows entrepreneurial spirit, motivation and a range of social media skills, critical in marketing. 

Again, adding a clarifying statement that shows exactly how this experience would be relevant to a specific aspect of the course would have added to the positive impact.

The one thing that all successful personal statements have in common is that they are concise, engaging and accurate in spelling, punctuation and grammar. Consequently, I always recommend Grammarly to my students and clients. 

It’s an outstanding tool for ensuring your personal statement is rich with detail whilst hitting those all-important word limits. Check out the free version of Grammarly here , or hit the banner for more information.

marketing personal statement masters

Personal Statement Example: Conclusion

“Four years ago, I declined an offer from Marshall Foreign Studies University because I could not see where my genuine interest lay, but I am now certain that I want to develop a professional role as a brand marketer. I want to build creative, women-empowering marketing programs that drive business growth and marketability whilst contributing to the rise of influential brands. The more I research this Business with Marketing program, the more compelling and enticing it becomes. Yours is one of the few institutions that highlights the importance of developing and sustaining brands in a global context.

Effective as “carpet bombing” advertising campaigns may be, educated consumers are more likely to relate to a powerful story and the core values behind a brand. Truly engaging brands can create a win-win situation by guiding users towards a more positive lifestyle. This sector, rich with empowerment and purpose, attracts me the most. I am confident that I can contribute to the development of the program’s overall learning experiences by providing valuable industry insights and collaborating with my peers to a high level. I am eager to put immense effort into my learning and development and to validate your favourable consideration throughout and beyond the course.”

The writer starts their conclusion by outlining their longer-term ambitions. Crucially, these resonate with the subject and course content, although clarifying this would have added a little extra value.

They then make mention of researching the programme and identify a particular feature that appeals to them. This is good practice, but again, adding depth of detail, talking about particular experiences, faculty staff or research projects that they wanted to engage with would have made this section more convincing.

They end by making mention of their eagerness to contribute to the learning of their peers. Being able to demonstrate the value of your contribution is just as important as listing the ways in which you are suitable for study. Universities want to know that you will be an active and generous member of the community, especially at the postgraduate level.

In summary, much of this personal statement is engaging, relevant and effective. Had the writer made more connections with the course content, given more examples of academic depth in their previous work or demonstrated more fully why this particular course was of such critical value, this personal statement example would have been stronger still.

For more great advice, check out my article on writing an excellent final personal statement paragraph here .

marketing personal statement masters

Click here or on the banner below to get your free download of this complete personal statement example . 

marketing personal statement masters

Whether you’re looking for personal mission statement examples or an example of personal purpose statement, I hope this personal statement example has been helpful. Above all, I wish you every success in your academic career. 

If you’d like to work with me to develop your personal statement 1:1 and write a powerful mission statement, I’d be delighted to hear from you. 

Find out about my personal statement support services by clicking here or on the image below.

marketing personal statement masters

Research and content verified by Personal Statement Planet .

David Hallen

I've worked in the Further Education and University Admissions sector for nearly 20 years as a teacher, department head, Head of Sixth Form, UCAS Admissions Advisor, UK Centre Lead and freelance personal statement advisor, editor and writer. And now I'm here for you...

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Gre prep online guides and tips, 3 successful graduate school personal statement examples.

marketing personal statement masters

Looking for grad school personal statement examples? Look no further! In this total guide to graduate school personal statement examples, we’ll discuss why you need a personal statement for grad school and what makes a good one. Then we’ll provide three graduate school personal statement samples from our grad school experts. After that, we’ll do a deep dive on one of our personal statement for graduate school examples. Finally, we’ll wrap up with a list of other grad school personal statements you can find online.

Why Do You Need a Personal Statement?

A personal statement is a chance for admissions committees to get to know you: your goals and passions, what you’ll bring to the program, and what you’re hoping to get out of the program.  You need to sell the admissions committee on what makes you a worthwhile applicant. The personal statement is a good chance to highlight significant things about you that don’t appear elsewhere on your application.

A personal statement is slightly different from a statement of purpose (also known as a letter of intent). A statement of purpose/letter of intent tends to be more tightly focused on your academic or professional credentials and your future research and/or professional interests.

While a personal statement also addresses your academic experiences and goals, you have more leeway to be a little more, well, personal. In a personal statement, it’s often appropriate to include information on significant life experiences or challenges that aren’t necessarily directly relevant to your field of interest.

Some programs ask for both a personal statement and a statement of purpose/letter of intent. In this case, the personal statement is likely to be much more tightly focused on your life experience and personality assets while the statement of purpose will focus in much more on your academic/research experiences and goals.

However, there’s not always a hard-and-fast demarcation between a personal statement and a statement of purpose. The two statement types should address a lot of the same themes, especially as relates to your future goals and the valuable assets you bring to the program. Some programs will ask for a personal statement but the prompt will be focused primarily on your research and professional experiences and interests. Some will ask for a statement of purpose but the prompt will be more focused on your general life experiences.

When in doubt, give the program what they are asking for in the prompt and don’t get too hung up on whether they call it a personal statement or statement of purpose. You can always call the admissions office to get more clarification on what they want you to address in your admissions essay.

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What Makes a Good Grad School Personal Statement?

A great graduate school personal statement can come in many forms and styles. However, strong grad school personal statement examples all share the same following elements:

A Clear Narrative

Above all, a good personal statement communicates clear messages about what makes you a strong applicant who is likely to have success in graduate school. So to that extent, think about a couple of key points that you want to communicate about yourself and then drill down on how you can best communicate those points. (Your key points should of course be related to what you can bring to the field and to the program specifically).

You can also decide whether to address things like setbacks or gaps in your application as part of your narrative. Have a low GPA for a couple semesters due to a health issue? Been out of a job for a while taking care of a family member? If you do decide to explain an issue like this, make sure that the overall arc is more about demonstrating positive qualities like resilience and diligence than about providing excuses.

Specific Examples

A great statement of purpose uses specific examples to illustrate its key messages. This can include anecdotes that demonstrate particular traits or even references to scholars and works that have influenced your academic trajectory to show that you are familiar and insightful about the relevant literature in your field.

Just saying “I love plants,” is pretty vague. Describing how you worked in a plant lab during undergrad and then went home and carefully cultivated your own greenhouse where you cross-bred new flower colors by hand is much more specific and vivid, which makes for better evidence.

A strong personal statement will describe why you are a good fit for the program, and why the program is a good fit for you. It’s important to identify specific things about the program that appeal to you, and how you’ll take advantage of those opportunities. It’s also a good idea to talk about specific professors you might be interested in working with. This shows that you are informed about and genuinely invested in the program.

Strong Writing

Even quantitative and science disciplines typically require some writing, so it’s important that your personal statement shows strong writing skills. Make sure that you are communicating clearly and that you don’t have any grammar and spelling errors. It’s helpful to get other people to read your statement and provide feedback. Plan on going through multiple drafts.

Another important thing here is to avoid cliches and gimmicks. Don’t deploy overused phrases and openings like “ever since I was a child.” Don’t structure your statement in a gimmicky way (i.e., writing a faux legal brief about yourself for a law school statement of purpose). The first will make your writing banal; the second is likely to make you stand out in a bad way.

Appropriate Boundaries

While you can be more personal in a personal statement than in a statement of purpose, it’s important to maintain appropriate boundaries in your writing. Don’t overshare anything too personal about relationships, bodily functions, or illegal activities. Similarly, don’t share anything that makes it seem like you may be out of control, unstable, or an otherwise risky investment. The personal statement is not a confessional booth. If you share inappropriately, you may seem like you have bad judgment, which is a huge red flag to admissions committees.

You should also be careful with how you deploy humor and jokes. Your statement doesn’t have to be totally joyless and serious, but bear in mind that the person reading the statement may not have the same sense of humor as you do. When in doubt, err towards the side of being as inoffensive as possible.

Just as being too intimate in your statement can hurt you, it’s also important not to be overly formal or staid. You should be professional, but conversational.

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Graduate School Personal Statement Examples

Our graduate school experts have been kind enough to provide some successful grad school personal statement examples. We’ll provide three examples here, along with brief analysis of what makes each one successful.

Sample Personal Statement for Graduate School 1

PDF of Sample Personal Statement 1 – Japanese Studies

For this Japanese Studies master’s degree, the applicant had to provide a statement of purpose outlining her academic goals and experience with Japanese and a separate personal statement describing her personal relationship with Japanese Studies and what led her to pursue a master’s degree.

Here’s what’s successful about this personal statement:

  • An attention-grabbing beginning: The applicant begins with the statement that Japanese has never come easily to her and that it’s a brutal language to learn. Seeing as how this is an application for a Japanese Studies program, this is an intriguing beginning that makes the reader want to keep going.
  • A compelling narrative: From this attention-grabbing beginning, the applicant builds a well-structured and dramatic narrative tracking her engagement with the Japanese language over time. The clear turning point is her experience studying abroad, leading to a resolution in which she has clarity about her plans. Seeing as how the applicant wants to be a translator of Japanese literature, the tight narrative structure here is a great way to show her writing skills.
  • Specific examples that show important traits: The applicant clearly communicates both a deep passion for Japanese through examples of her continued engagement with Japanese and her determination and work ethic by highlighting the challenges she’s faced (and overcome) in her study of the language. This gives the impression that she is an engaged and dedicated student.

Overall, this is a very strong statement both in terms of style and content. It flows well, is memorable, and communicates that the applicant would make the most of the graduate school experience.

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Sample Personal Statement for Graduate School 2

PDF of Sample Graduate School Personal Statement 2 – Musical Composition

This personal statement for a Music Composition master’s degree discusses the factors that motivate the applicant to pursue graduate study.

Here’s what works well in this statement:

  • The applicant provides two clear reasons motivating the student to pursue graduate study: her experiences with music growing up, and her family’s musical history. She then supports those two reasons with examples and analysis.
  • The description of her ancestors’ engagement with music is very compelling and memorable. The applicant paints her own involvement with music as almost inevitable based on her family’s long history with musical pursuits.
  • The applicant gives thoughtful analysis of the advantages she has been afforded that have allowed her to study music so extensively. We get the sense that she is insightful and empathetic—qualities that would add greatly to any academic community.

This is a strong, serviceable personal statement. And in truth, given that this for a masters in music composition, other elements of the application (like work samples) are probably the most important.  However, here are two small changes I would make to improve it:

  • I would probably to split the massive second paragraph into 2-3 separate paragraphs. I might use one paragraph to orient the reader to the family’s musical history, one paragraph to discuss Giacomo and Antonio, and one paragraph to discuss how the family has influenced the applicant. As it stands, it’s a little unwieldy and the second paragraph doesn’t have a super-clear focus even though it’s all loosely related to the applicant’s family history with music.
  • I would also slightly shorten the anecdote about the applicant’s ancestors and expand more on how this family history has motivated the applicant’s interest in music. In what specific ways has her ancestors’ perseverance inspired her? Did she think about them during hard practice sessions? Is she interested in composing music in a style they might have played? More specific examples here would lend greater depth and clarity to the statement.

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Sample Personal Statement for Graduate School 3

PDF of Sample Graduate School Personal Statement 3 – Public Health

This is my successful personal statement for Columbia’s Master’s program in Public Health. We’ll do a deep dive on this statement paragraph-by-paragraph in the next section, but I’ll highlight a couple of things that work in this statement here:

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  • This statement is clearly organized. Almost every paragraph has a distinct focus and message, and when I move on to a new idea, I move on to a new paragraph with a logical transitions.
  • This statement covers a lot of ground in a pretty short space. I discuss my family history, my goals, my educational background, and my professional background. But because the paragraphs are organized and I use specific examples, it doesn’t feel too vague or scattered.
  • In addition to including information about my personal motivations, like my family, I also include some analysis about tailoring health interventions with my example of the Zande. This is a good way to show off what kinds of insights I might bring to the program based on my academic background.

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Grad School Personal Statement Example: Deep Dive

Now let’s do a deep dive, paragraph-by-paragraph, on one of these sample graduate school personal statements. We’ll use my personal statement that I used when I applied to Columbia’s public health program.

Paragraph One: For twenty-three years, my grandmother (a Veterinarian and an Epidemiologist) ran the Communicable Disease Department of a mid-sized urban public health department. The stories of Grandma Betty doggedly tracking down the named sexual partners of the infected are part of our family lore. Grandma Betty would persuade people to be tested for sexually transmitted diseases, encourage safer sexual practices, document the spread of infection and strive to contain and prevent it. Indeed, due to the large gay population in the city where she worked, Grandma Betty was at the forefront of the AIDS crises, and her analysis contributed greatly towards understanding how the disease was contracted and spread. My grandmother has always been a huge inspiration to me, and the reason why a career in public health was always on my radar.

This is an attention-grabbing opening anecdote that avoids most of the usual cliches about childhood dreams and proclivities. This story also subtly shows that I have a sense of public health history, given the significance of the AIDs crisis for public health as a field.

It’s good that I connect this family history to my own interests. However, if I were to revise this paragraph again, I might cut down on some of the detail because when it comes down to it, this story isn’t really about me. It’s important that even (sparingly used) anecdotes about other people ultimately reveal something about you in a personal statement.

Paragraph Two: Recent years have cemented that interest. In January 2012, my parents adopted my little brother Fred from China. Doctors in America subsequently diagnosed Fred with Duchenne Muscular Dystrophy (DMD). My parents were told that if Fred’s condition had been discovered in China, the (very poor) orphanage in which he spent the first 8+ years of his life would have recognized his DMD as a death sentence and denied him sustenance to hasten his demise.

Here’s another compelling anecdote to help explain my interest in public health. This is an appropriately personal detail for a personal statement—it’s a serious thing about my immediate family, but it doesn’t disclose anything that the admissions committee might find concerning or inappropriate.

If I were to take another pass through this paragraph, the main thing I would change is the last phrase. “Denied him sustenance to hasten his demise” is a little flowery. “Denied him food to hasten his death” is actually more powerful because it’s clearer and more direct.

Paragraph Three: It is not right that some people have access to the best doctors and treatment while others have no medical care. I want to pursue an MPH in Sociomedical Sciences at Columbia because studying social factors in health, with a particular focus on socio-health inequities, will prepare me to address these inequities. The interdisciplinary approach of the program appeals to me greatly as I believe interdisciplinary approaches are the most effective way to develop meaningful solutions to complex problems.

In this paragraph I make a neat and clear transition from discussing what sparked my interest in public health and health equity to what I am interested in about Columbia specifically: the interdisciplinary focus of the program, and how that focus will prepare me to solve complex health problems. This paragraph also serves as a good pivot point to start discussing my academic and professional background.

Paragraph Four: My undergraduate education has prepared me well for my chosen career. Understanding the underlying structure of a group’s culture is essential to successfully communicating with the group. In studying folklore and mythology, I’ve learned how to parse the unspoken structures of folk groups, and how those structures can be used to build bridges of understanding. For example, in a culture where most illnesses are believed to be caused by witchcraft, as is the case for the Zande people of central Africa, any successful health intervention or education program would of necessity take into account their very real belief in witchcraft.

In this paragraph, I link my undergraduate education and the skills I learned there to public health. The (very brief) analysis of tailoring health interventions to the Zande is a good way to show insight and show off the competencies I would bring to the program.

Paragraph Five: I now work in the healthcare industry for one of the largest providers of health benefits in the world. In addition to reigniting my passion for data and quantitative analytics, working for this company has immersed me in the business side of healthcare, a critical component of public health.

This brief paragraph highlights my relevant work experience in the healthcare industry. It also allows me to mention my work with data and quantitative analytics, which isn’t necessarily obvious from my academic background, which was primarily based in the social sciences.

Paragraph Six: I intend to pursue a PhD in order to become an expert in how social factors affect health, particularly as related to gender and sexuality. I intend to pursue a certificate in Sexuality, Sexual Health, and Reproduction. Working together with other experts to create effective interventions across cultures and societies, I want to help transform health landscapes both in America and abroad.

This final paragraph is about my future plans and intentions. Unfortunately, it’s a little disjointed, primarily because I discuss goals of pursuing a PhD before I talk about what certificate I want to pursue within the MPH program! Switching those two sentences and discussing my certificate goals within the MPH and then mentioning my PhD plans would make a lot more sense.

I also start two sentences in a row with “I intend,” which is repetitive.

The final sentence is a little bit generic; I might tailor it to specifically discuss a gender and sexual health issue, since that is the primary area of interest I’ve identified.

This was a successful personal statement; I got into (and attended!) the program. It has strong examples, clear organization, and outlines what interests me about the program (its interdisciplinary focus) and what competencies I would bring (a background in cultural analysis and experience with the business side of healthcare). However, a few slight tweaks would elevate this statement to the next level.

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Graduate School Personal Statement Examples You Can Find Online

So you need more samples for your personal statement for graduate school? Examples are everywhere on the internet, but they aren’t all of equal quality.

Most of examples are posted as part of writing guides published online by educational institutions. We’ve rounded up some of the best ones here if you are looking for more personal statement examples for graduate school.

Penn State Personal Statement Examples for Graduate School

This selection of ten short personal statements for graduate school and fellowship programs offers an interesting mix of approaches. Some focus more on personal adversity while others focus more closely on professional work within the field.

The writing in some of these statements is a little dry, and most deploy at least a few cliches. However, these are generally strong, serviceable statements that communicate clearly why the student is interested in the field, their skills and competencies, and what about the specific program appeals to them.

Cal State Sample Graduate School Personal Statements

These are good examples of personal statements for graduate school where students deploy lots of very vivid imagery and illustrative anecdotes of life experiences. There are also helpful comments about what works in each of these essays.

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However, all of these statements are definitely pushing the boundaries of acceptable length, as all are above 1000 and one is almost 1500 words! Many programs limit you to 500 words; if you don’t have a limit, you should try to keep it to two single-spaced pages at most (which is about 1000 words).

University of Chicago Personal Statement for Graduate School Examples

These examples of successful essays to the University of Chicago law school cover a wide range of life experiences and topics. The writing in all is very vivid, and all communicate clear messages about the students’ strengths and competencies.

Note, however, that these are all essays that specifically worked for University of Chicago law school. That does not mean that they would work everywhere. In fact, one major thing to note is that many of these responses, while well-written and vivid, barely address the students’ interest in law school at all! This is something that might not work well for most graduate programs.

Wheaton College Personal Statement for Graduate School Sample 10

This successful essay for law school from a Wheaton College undergraduate does a great job tracking the student’s interest in the law in a compelling and personal way. Wheaton offers other graduate school personal statement examples, but this one offers the most persuasive case for the students’ competencies. The student accomplishes this by using clear, well-elaborated examples, showing strong and vivid writing, and highlighting positive qualities like an interest in justice and empathy without seeming grandiose or out of touch.

Wheaton College Personal Statement for Graduate School Sample 1

Based on the background information provided at the bottom of the essay, this essay was apparently successful for this applicant. However, I’ve actually included this essay because it demonstrates an extremely risky approach. While this personal statement is strikingly written and the story is very memorable, it could definitely communicate the wrong message to some admissions committees. The student’s decision not to report the drill sergeant may read incredibly poorly to some admissions committees. They may wonder if the student’s failure to report the sergeant’s violence will ultimately expose more soldiers-in-training to the same kinds of abuses. This incident perhaps reads especially poorly in light of the fact that the military has such a notable problem with violence against women being covered up and otherwise mishandled

It’s actually hard to get a complete picture of the student’s true motivations from this essay, and what we have might raise real questions about the student’s character to some admissions committees. This student took a risk and it paid off, but it could have just as easily backfired spectacularly.

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Key Takeaways: Graduate School Personal Statement Examples

In this guide, we discussed why you need a personal statement and how it differs from a statement of purpose. (It’s more personal!)

We also discussed what you’ll find in a strong sample personal statement for graduate school:

  • A clear narrative about the applicant and why they are qualified for graduate study.
  • Specific examples to support that narrative.
  • Compelling reasons why the applicant and the program are a good fit for each other.
  • Strong writing, including clear organization and error-free, cliche-free language.
  • Appropriate boundaries—sharing without over-sharing.

Then, we provided three strong graduate school personal statement examples for different fields, along with analysis. We did a deep-dive on the third statement.

Finally, we provided a list of other sample grad school personal statements online.

What’s Next?

Want more advice on writing a personal statement ? See our guide.

Writing a graduate school statement of purpose? See our statement of purpose samples  and a nine-step process for writing the best statement of purpose possible .

If you’re writing a graduate school CV or resume, see our how-to guide to writing a CV , a how-to guide to writing a resume , our list of sample resumes and CVs , resume and CV templates , and a special guide for writing resume objectives .

Need stellar graduate school recommendation letters ? See our guide.

See our 29 tips for successfully applying to graduate school .

Ready to improve your GRE score by 7 points?

marketing personal statement masters

Author: Ellen McCammon

Ellen is a public health graduate student and education expert. She has extensive experience mentoring students of all ages to reach their goals and in-depth knowledge on a variety of health topics. View all posts by Ellen McCammon

marketing personal statement masters

marketing personal statement masters

How to write a postgraduate marketing personal statement

How to start your postgraduate personal statement, dos and don’ts.

  • Use active voice
  • Ensure good spelling, punctuation, and grammar
  • Only use truthful information
  • Remain specific throughout
  • Keep sentences short and concise
  • Use paragraphing for easy readability
  • Tailor everything specifically to the university
  • Use clichés
  • Copy online examples directly, do take inspiration
  • Go off on a tangent, keep it concise
  • Copy your CV word for word, keep it interesting

marketing personal statement masters

  • October 26, 2020

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  • FindAMasters
  • Postgraduate Personal Statements

Written by Ben Taylor

Once you’ve found the perfect Masters programme, the next step is to begin the application process. You’ll usually have to write a postgraduate personal statement that highlights your strengths, skills and experience, giving you the perfect opportunity to sell yourself and to show the admissions tutor that you’ll thrive at their university.

This page provides some practical tips on writing a successful personal statement for a Masters application, from the typical structure to avoidable mistakes – along with some examples of what to do and what not to do! We’ve also included links to several postgraduate personal statement examples in subjects including Business, Psychology and International Relations.

On this page

What is a masters personal statement.

If you’re applying for a Masters, it’s likely that you’ve already written a personal statement for a Bachelors degree and will have a good idea of how one works. Normally, a Masters personal statement won’t be wildly different to what you wrote back then.

You should say why you’re applying for this particular course and institution , talking about what makes it such an appealing place to study. Perhaps there’s a member of staff who you’re especially excited about working with, or a unique element of the curriculum that jumps out at you.

Demonstrate how and why you are invested in your subject. It’s important to mention your academic and employment history, explaining its impact on your choice of a postgraduate course.

What should I include in a Masters personal statement?

Give examples of some of the skills and experience you’ve developed at university or at work, and how they’ll help you succeed with a Masters degree. These could include:

  • Time management
  • Communication
  • Internships
  • Public engagement
  • Conference attendance
  • Relevant extracurricular activities

Your personal statement is an opportunity to write about your future career goals, and how you think this Masters will help you achieve them. You can also discuss preliminary ideas you might have for your Masters dissertation , giving the admissions tutor an indication of the specialist knowledge you have in your discipline.

If there are any significant gaps in your education or employment, you should offer a brief explanation of those extenuating situations (for example, illness or a gap year). Don’t dwell on any unfortunate circumstances though – always strike a positive, optimistic tone.

In most (but not all) cases, you’ll apply directly to the university for a Masters rather than through a centralised system like UCAS. This means you can tailor each personal statement to the institution and programme in question (rather than submitting a single personal statement for five courses, like at undergraduate level in the UK).

You don’t necessarily have to a completely new personal statement for each Masters programme you apply to (there will usually be a degree of overlap between them), but it’s worth putting the extra effort in to make sure your application doesn’t seem like a generic copy-and-paste job to the admissions tutor reading it. You can do this by mentioning the university and department by name, and by providing specific examples of their syllabus that you find intriguing. Pay attention to what makes this particular Masters unique and refer to this in your statement.

How long should a Masters personal statement be?

When writing a postgraduate personal statement, you should aim for a word count of around 500 words (one A4 side of text). Some universities will have more specific requirements, however – for example, they might ask you to submit your personal statement via a form on their website with a character limit.

The relatively short nature of a Masters personal statement means that you should focus on being as succinct as possible, getting straight to the point and avoiding unnecessary detail.

Frequently asked questions about Masters applications

If you have any other questions or concerns about applying for a Masters, our FAQ page features lots of useful information on the application process and beyond. Find out more .

How should I write a personal statement?

How you write your personal statement is just as important as the content; a clear, structured statement is proof of your ability to communicate effectively.

These are some of the most essential attributes of a successful postgraduate personal statement:

  • Positive, enthusiastic language
  • Professional tone of voice
  • Compelling evidence to back up your claims
  • Concise and clear sentences

Meanwhile, this is a list of the tendencies to avoid in your personal statement:

  • Clichés – think of a way to put it that the admissions tutor won’t have seen lots of times before!
  • Waffle – don’t use meandering, vague sentences
  • Poor spelling and grammar – check, check and check again, running it past someone with a trustworthy pair of eyes

Don't : After falling in love with the Artemis Fowl series as a young child I have been driven to pursue the study of literature and I think your Masters would be the perfect place for me to continue my journey, given it’s world-leading status and your outstanding academic staff who’s expertise is aligned with my own personal interest in novels and poetry.

Do : Since graduating in 2015 with a First in Advertising from the University of Ogdenville, I’ve been working full-time as a copywriter for Hutz&co (one of Shelbyville’s largest marketing agencies). I’ve thoroughly enjoyed my time at the company, learning a great deal about the importance of clear, compelling language. I’ve honed the communication skills I developed at university and feel well-equipped to continue my studies at North Haverbrook University.

Don’t make the mistake of using your undergraduate personal statement as a template for your Masters application. A Masters is a big step up from your undergraduate degree, and the admissions tutor will be looking for evidence that you’ve developed academically since then. Find out more about the differences between undergraduate and postgraduate courses .

Always give yourself enough time to complete your personal statement (and the application process in general) well before the deadline — don’t leave things to the last minute! It’s crucial to get another pair of eyes on your statement, so ask a friend or relative to proofread the text. It’s also worth checking if you have access to a careers adviser through your current (or previous) university who can help you with the application.

How should I structure a personal statement?

By carefully structuring your personal statement, you’ll present the admissions tutor with a logical and easy-to-follow text that shows exactly why you’re a perfect fit for a Masters. Make sure there’s a clear thread of argument linking each paragraph – avoid jumping from topic to topic.

Jot down a short plan before you begin working on the statement (don’t make it up as you go along!). In general, you should aim to write around five or six paragraphs, covering three broad categories:

  • An attention-grabbing introduction that sums up your academic and employment background. Don’t be tempted to use a gimmicky inspirational quote or cheesy opener, you’ll stand out for all the wrong reasons!
  • An engaging middle section that expands on your interests and provides concrete evidence of your strengths and skills.
  • A concise conclusion that draws together the most important elements of your application and will leave a lasting, positive impression of your motivation for study on this particular Masters programme.

Bear in mind that admissions tutors will be reading dozens (if not hundreds) of personal statements. They’ll appreciate a well-organised, methodical text that signposts all the significant parts of your experience and skills.

Postgraduate personal statement examples

We’ve written a selection of postgraduate personal statement samples for several popular subjects.

If you’re working on a personal statement for your Masters application, hopefully they’ll give you some inspiration – but don’t forget that they’re certainly not a substitute for your own unique experiences and background!

  • Business Studies
  • Computer Science
  • Data Science
  • Engineering
  • Forensic Psychology
  • Graphic Design
  • International Relations
  • Library Science
  • Public Administration
  • Public Health

Want more advice on postgraduate applications?

Check out our full guide to applying for a Masters or visit our pages on entry requirements and postgraduate references .

Find your perfect Masters!

Search from over 20,000 Masters degrees on our website to find one that is right for you

Our postgrad newsletter shares courses, funding news, stories and advice

marketing personal statement masters

Thinking of applying for a Masters? Our guide explains the process, personal statements, references and deadlines for Masters applications.

marketing personal statement masters

The main requirement to apply for a Masters is usually a Bachelors degree in a relevant subject. Our guide explains the admissions requirements for postgraduate courses.

marketing personal statement masters

You may need a language certificate to apply for a Masters abroad. A range of tests are accepted in different countries around the world.

marketing personal statement masters

Applying for a Masters can feel a bit daunting. Here is a checklist of all the things you need to do to make sure you have everything covered in your Masters application.

marketing personal statement masters

Masters programmes are delivered in English at universities around the world, but you may need to submit a test score if this isn't your first language. Common tests include the IELTS, TOEFL, PTE and Cambridge English.

marketing personal statement masters

Find out more about how different graduate entry tests for Masters degrees work, with information on the GMAT, GRE and other admissions exams.

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  • Graduate School

Harvard Graduate School Personal Statement Examples

Harvard Graduate School Personal Statement Examples

Reading Harvard graduate school personal statement examples can help organize your thoughts, experiences, and knowledge to craft your own above-average personal statement. Different from statement of purpose examples for graduate school , the personal statement should tell your story and describe what brought you to this moment when you’re applying to one of the most prestigious universities in the world. Your personal statement can contain anything about your past (stories, experiences, trials, obstacles, etc.), but you must find a way to connect them to your present goals.

This article will provide different personal statement examples, explain more about the nuances of applying to Harvard Graduate School and show you how to write a compelling introduction and opening sentence for your Harvard graduate school personal statement.

>> Want us to help you get accepted? Schedule a free initial consultation here <<

Article Contents 12 min read

Applying to harvard graduate school.

The Harvard Graduate School of Arts and Sciences offers master’s and PhD degrees in various areas of study, ranging from the arts and humanities to business administration and physics. As such, each program has different entrance requirements, although some general requirements include applicants taking the Graduate Record Examination (GRE).

Non-native-English-speaking students also need to take an English proficiency test to show they have the necessary language skills. Specialized programs in a specific field like Greek Studies or art history may require language proficiency in other languages like Latin, Greek or Italian, so you should carefully review all the requirements of your chosen program.

The personal statement requirement is also not universal. Some programs may ask for a statement of purpose (similar to a letter of intent), which is more focused on your academic background and ambitions, and not the same as a personal statement. Other programs ask for a portfolio or other work.

You should research all about the program you want to enter before you apply, and if you have any doubts or questions, reach out to them directly. All university graduate programs are eager to accept exceptional and qualified candidates and will be more than happy to clarify anything that is confusing.

I have always had a hard time defining myself. Other than my gender identity, I’ve always felt parts of me are too fluid to define. I never felt any particular affinity or pride toward the country of my birth, but neither do I identify with my parent’s countries of origin, although elements of their culture (language, music) do resonate with me.

I went to a very diverse, multicultural high school and it was my first brush with not belonging. I don’t remember thinking about my identity before. I grew up in a community based around my neighborhood and we didn’t differentiate people according to race, language, religion, or things like that. They were just my neighbors and friends.

In high school, though, everyone had their cliques and groups. Sometimes, they were centered on shared cultural, national, and racial ties, which meant that I, a biracial, native-born kid with parents from South America and Europe found it hard to fit in. I became aware of what life was like outside the paradise of my neighborhood when I was bullied in high school for being biracial. And it came from all the students; for some, I was too light-skinned; for others, I was too dark.

It was a hard thing for me to understand. Being judged for my skin color was something that had never happened to me before, and I took it to heart. As the bullying continued, I became depressed and angry. I lashed out at my parents for no reason. My grades began to suffer. My worried parents sent me to the family doctor to explain my problems, but he only suggested anti-depressants, which I did not want to take.

It was my high school guidance counselor, Ms. Olivia Nuzzi, who gave me what I most needed at the time: someone to talk to, someone to listen. I can’t remember the exact circumstances that brought us together – I think my mother reached out to her – but by the time of our first meeting, I was not doing well. My depression had intensified. I was experiencing suicidal ideation. I felt like I would never belong or be accepted by anyone.

The first time I met Ms. Nuzzi, she placed her hand on mine, and that simple act of tenderness made me burst out sobbing. It was the first time anyone, other than bullies, had tried to get close to me in months. In our first session, I talked openly about what was going on with the bullying and how it made me question my identity. I began to see Ms. Nuzzi regularly after that. Going to see her was often the only highlight of my week, and we became very close.

I went to her on one of the worst days of my life. I was in class, and someone made an insulting comment about me. I didn’t react at all, but inside I was furious. Soon, that fury turned to panic, and I started to feel short of breath, dizzy. I asked to be excused and made my way to Ms. Nuzzi’s office. She calmed me down and asked what had happened.

What she said next has always stayed with me. She said, “Not knowing who you are now doesn’t mean you’ll never know, and it doesn’t mean you’re empty. It only means you have a lot of work to do.” Her saying that made me realize that identity is something we are always constructing.

Ms. Nuzzi lost touch after I graduated, but her words never left me. I thought of her when I decided what my career should look like, in childhood psychology, and applied to the Psychology program at Cornell. Despite all the care and tenderness Ms. Nuzzi had shown me, I wanted to offer more to children grappling with identity and identity formation within the context of education.

During my undergrad, I focused on classes related to preadolescent development and the important role of socialization in how young people define themselves. I also took courses in sociology and social work to better understand how to create actionable plans to treat childhood depression, anxiety, and mental illness.

During my master’s, I focused on approaches to child psychology that helped me gain a better understanding of how to assess and interpret a child’s distress. It became clear to me that I needed to study more about the social basis for the way a child forms their identity and how they respond to external factors.

Among the many reasons I am applying to the Harvard Graduate School Psychology program is the opportunity to study under the supervision of Dr. Henry Blackthorn, a pioneer in the field of childhood anxiety disorders. I have admired Dr. Blackthorn’s work for many years, and I think his outline for developmental risk factors is the most precise diagnostic retuning in ages.

It’s ironic that my search for an identity led me to finding my career, even though I am wary of defining myself by my profession. I am a dedicated student and researcher, and I feel like I can contribute effectively to this graduate program, but one thing I have learned in trying to shape my own identity is that the work of creating yourself is never over.

One of the things I remember most about my father is his bookcase. My father never finished grade school, and he had worked most of his life. He had as many jobs as anyone I ever knew, and he took pride in listing off the jobs he had held in his time, ranging from janitor, factory worker, and line supervisor to line cook, hospital attendant, and general contractor.

Wearing as many hats as he did, he knew a lot about different subjects. He knew how to take apart a carburetor and cook a French omelet. He knew the best wood to build a house (spruce or Douglas fir) and the best way to get out chocolate stains. But he was always insecure about not having a formal education.

He made up for it by learning as much practical knowledge as he could from the jobs that he had, but inside I think it wasn’t enough. He could never fill that void that wanted to be filled with a college- or university-level education. I would tell him that he could take a night course or something else that interested him, but he always said “no” and made up some excuse.

He had his own plan. He built a ramshackle bookcase out of old, repurposed wood and stuck it in the basement. He slowly filled the shelves with whatever he could find – books he bought at garage sales, books the library gave away, books our neighbors gave him – but mainly a lot of repair and how-to books and manuals. After a year, the bookcase was almost full.

His other plan involved me. If he couldn’t go to university, then I would be the one to go. He made clear to me at a young age that I was headed to university and that education was one of the most important things in life. It was one of the few things that we agreed on: education. We didn’t have much else in common other than an appreciation for learning.

As his book collection grew, so did I. Since my dad was so hands-on, one day, when I was in high school, I was surprised to find a book on the bookcase that actually interested me: a copy of Ovid’s Metamorphoses. I didn’t know where he got the book or who gave it to him – it was such a rare thing to see on my father’s bookcase – but finding that book would shape the rest of my life and bring me here to apply to the PhD in Ancient History program at Harvard.

I have an innate love for stories, but Ovid’s poetry was such a departure from the storytelling structure I had grown up with. An epic poem was a genre I never knew existed, let alone one that was thousands of years old. While I was reading the second book, I was drawn in by the story of Phaeton, the demi-god who believes Helios is his true father and is desperate to prove it.

The lines Helios speaks to Phaeton to dissuade him from riding the sun chariot, “Your lot is mortal, it is not mortal what you ask,” made me think of my father, wanting to know more than what life had taught him. Helios spoke those words to Phaeton to keep him from danger, but my father told me the opposite. My father taught me that knowledge was a way to achieve greatness. He did not want me to be content with what I had or who I was. He wanted me to strive to be more than he could ever be.

Reading those lines from Ovid put everything into perspective and made me realize my future would be among the Classics. I wanted to reach back to the beginning of recorded knowledge, where the first poets, philosophers, historians, mathematicians, and engineers tried to interpret the living world in a way that had never been done before. I started taking Latin classes with my local priest who had learned the language while studying at the Vatican.

When I graduated from high school, I decided on Northwestern because its Classics program is one of the best in the country and because it was not far from home. I wanted my father to visit me on campus to give him a taste of the college life.

While at Northwestern, I participated in an exchange program during my third year and took two semesters in Hellenic Studies at the University of Athens. I started learning Greek in my first year, and by the time I arrived in Athens, I was semi-fluent. Unfortunately, my academic dreams came close to crashing in my last years, as that was when my father passed away from prostate cancer. His loss is something I still struggle with, but his love for learning and knowledge is something that has stayed with me and continues to motivate me. His plan for retirement was to read a book a day from his bookcase, but he never got there. I dedicated my personal statement for my master’s degree in Anthropology to my father.

During that degree, I participated in a field expedition to the hills of Thessaloniki to explore a cache of pottery and other artifacts uncovered by recent construction. It was during this time when I also co-published my first academic paper, “The Enchantment of Ovid: Love, Desire and Consent in Mythological Context,” with Dimitrios Alexopoulos, now co-chair of the Hellenic Studies program at Dartmouth.

My plans for the rest of my career include opening new methods of analysis in understanding classical literature. I have a strong interest in dissecting the ways that classical arts continue to influence modern artists and thinking, especially as seen through a gendered and racialized prism.

I would also like to follow in my father’s example and pass on his love of learning to a new generation of students. I want my students to be imbued with the desire to learn as much as Phaeton desired to ride the sun chariot, which to my father, would not have been as exciting as getting an education.

I always wanted to open my own business. To me, having your own business, being your own boss was the best thing in the world. I came to this country from Nigeria wanting to be a success, even though I wasn’t sure of what I would do. I started washing cars and picking up shifts as an Uber driver to earn money, but my end goals were not clear yet.

I thought the answer would come to me and then I would know what to do, but regardless, I started saving money, knowing that whatever it was that interested me, it would take money and resources to follow through. Luckily, the answer I was waiting for arrived in the back of my Uber one night.

I picked up my fare, an older gentleman who had come from a restaurant where he had been celebrating closing a business deal, he told me later. Normally, I didn’t speak with my customers, unless they wanted to, but this gentleman, I’ll call him Jerry, was in a talking mood. He told me about how he had started his business a long time ago and now he had enough money to retire.

I told him I was interested in opening a business, but I wasn’t sure in what. Jerry told me that didn’t matter. The idea wasn’t as important as the work that you put into making it real. Everyone has ideas, he said, but only a few ever become more than ideas in someone’s head.

Jerry told me that enrolling in a business program would give me the fundamentals to create any business I wanted. He said that businesses fail not because they’re bad ideas, but because the people behind them don’t know how to keep them alive. But Jerry also said that I should never underestimate the power of luck. Sometimes the underdog makes it, sometimes they do not.

I drove Jerry home, and he gave me his card, in case I wanted any more advice. I did take his advice and started looking into Business Administration programs near me that would suit my schedule and let me continue working. I enrolled in the one at the SUNY Buffalo School of Management and took courses in accounting, marketing, and entrepreneurship.

The more I studied business theories and how to analyze data to extract a favorable business strategy, the more I became convinced that Jerry was right. It was knowledge and know-how that mattered more than just an idea. Learning more about business administration also refocused my goals. I started to see that running my own business was not as interesting to me as expanding or growing an established business.

I also realized that running a successful business is about a lot more than big ideas. If recent history has shown us anything, it’s that people with grand ideas are more interested in making people believe their idea works, even if it doesn’t. They ignore the social responsibility aspect of any business only to justify their greatness.

I realize that I don’t have the lofty goals of some modern business titans. My goals are humbler and more realistic. I feel like my emphasis on collecting and analyzing data is more important to any business than my leadership abilities, which is why I’m applying to the Harvard Graduate School PhD in Business Administration. If I am admitted to your program, I hope to effectively merge my analytical and business skills to further research on human resource management and information technology.

If Harvard graduate school is your dream school, then you should know how to get accepted and what it takes to write an outstanding personal statement. Along with college essay examples , the Harvard graduate school personal statement examples found here should only be used as a template to create your own statement.

The format of a personal statement is usually open-ended, but each graduate program has its own requirements, so make sure you check what they are before you start formulating an answer. You can write about any personal story that is significantly related to your educational and academic path, but make sure you connect it to why you are an ideal candidate for the program.

A personal statement is a guided essay that aims to explain a little more about your personal motivations to enter a specific school, graduate program, or profession. 

Not all schools or graduate programs will ask for a personal statement, but it depends on what school or program you apply to. You should check the admissions requirements for any program you want to enter before you apply. 

A personal statement can be a supplemental essay, but the latter is often based on specific prompts or questions asked by the admissions committee. Read these Harvard supplemental essay examples or these Harvard MBA personal statement examples to get a better idea of how they differ.

You can start your personal statement by thinking about why you wanted to enter the profession you are entering and explain in detail the steps you took to achieve that goal. 

A letter of intent is a document outlining your specific academic and professional goals, along with past achievements in your field. It is strictly an academic resume. But a personal statement is something that reveals what attracted you to your field and what motivates you to pursue this advanced degree. 

You can talk about a time when you identified your career goals and ambitions, whether it was during childhood or adolescence, as long as you relate how your story helped you choose the program you are applying to. 

You should NOT talk about personal issues or difficulties that are unrelated to your degree or education. You should NOT talk about vague characteristics (hard-working, organized) without providing concrete examples from your past. 

The length, word count, and other format details are decided by the program you want to enter, but if there are no stated requirements, you want to keep your statement to two pages, double-spaced.

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  • The University of Warwick

A guide to writing a Masters personal statement

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If you are considering postgraduate study, you will need to think about writing an application that demonstrates why you are the right candidate for the course and their university. This is where your personal statement comes in. 

You’ll already have written a personal statement for your undergraduate application, so the concept should be familiar. However, there are some things you should be aware of when it comes to writing specifically for postgraduate study. 

In this guide, we’ll explain how to write a stand-out Masters personal statement and provide you with some valuable insights from our Masters Recruitment Manager Danielle, here at Warwick Business School (WBS).

What is a Masters personal statement?

An MSc personal statement, also known as a ‘statement of purpose’, supports your application to study a postgraduate course at university. It should highlight your key skills and experience whilst demonstrating your understanding of the course and conveying your academic skills and interests.

From her experience in the Recruitment and Business Development team at WBS, Danielle gives her take on a personal statement: 

Your personal statement is your opportunity to sell yourself and differentiate yourself from any other applicant, share your passion for joining WBS and link your life experiences and skills to how you could contribute to a cohort.

How long should a Masters personal statement be?

A personal statement for postgraduate study should fit within two pages of A4. Whilst you won’t be penalised if it is slightly longer, you should always make sure the content is relevant and doesn’t repeat information elsewhere in your application. 

What do you need to prepare before writing a Masters personal statement? 

Before writing your personal statement for postgraduate study, there are a few things you should consider.

Research your options

Take the time to read through course pages and brochures. You’ll find in-depth information on what the course involves and how it might align with your career goals. Danielle explains how understanding what the course involves is key in demonstrating your suitability and passion for a course: 

All of our course webpages feature extensive information on the course modules, so take the time to show you’ve done your research in your personal statement. Your personal statement is your chance to relate yourself to our core values and demonstrate what a strong candidate you will be for one of our programmes. Ensure you also use this as an opportunity to link our programme to your future career.

Course titles should not be taken at face value. Whilst some universities will have courses with the same titles, the content will differ. You need to demonstrate you understand what the course entails and why you want to apply for a particular course as. Danielle adds:

Take time to look at the content of the course you are applying for; although course titles may be the same at different universities the course content can be different. Do your research and demonstrate this in your personal statement, showing how invested you are in studying at WBS.

Consider what you want from your studies

The range of choice when it comes to postgraduate study is vast, and it can feel overwhelming when deciding which course is right for you. 

Whilst opinions from your friends and family are important, they shouldn’t be the ultimate deciding factor when choosing a course. Ultimately you need to consider what you really want and whether it aligns with your career goals. 

Begin to prepare your application

Once you have decided which course you would like to apply for and you’ve ensured you meet the entry requirements, you will need to begin preparing your application. This includes collecting the correct documentation such as a CV, transcript, personal statement, and reference.

What should you include in a Masters personal statement?

Recruitment and admissions teams receive thousands of applications each year so it is important that your personal statement is to the point and demonstrates what they are looking for in their students. 

Danielle gives some insight into what our recruitment team looks for in a personal statement for a Masters degree:

Aim to keep your personal statement to the point by making sure you answer the following questions, addressing the key points our Selection Committee will be looking for:

  • Why have you selected this course? What are your motivating factors?
  • How do you see this course benefitting your career plans?
  • What will you contribute to your cohort?

As well as addressing these key questions, you should also include the following:

Academic achievements 

You need to demonstrate how your undergraduate study has prepared you for a postgraduate course. You can do this by highlighting specific achievements, projects and pieces of work as well as mentioning any particular topics that interest you. 

Professional achievements

If you completed any professional work experience alongside your studies, it is a good idea to mention them here. Highlight any duties, tasks and responsibilities you had to demonstrate what you gained from this work experience. 

Relevant extracurricular activities

Including information about relevant extracurricular activities you are involved in can help to give a more rounded view of you as a person. This could include volunteering opportunities and any meaningful hobbies you have. 

Transferable skills

Your transferable skills should be highlighted throughout your personal statement. The types of things you could include are presentation skills, communication skills, analytical thinking and time management. Consider what you can bring to lectures and workshops. For example, if your course involves a lot of group work, use an example where you demonstrate your experience with this.

What should you avoid when writing a Masters personal statement?

Repetition of information.

When submitting both a CV and personal statement it can be easy to fall into the trap of just repeating the same information across both documents. Your personal statement is an opportunity for you to reflect and expand on what you have stated on your CV, rather than repeating the same information.

Not providing enough context

Simply listing your achievements without providing context will not prove to the recruitment teams that you are the right candidate for the course. Provide hard evidence to back up the statements you make and try to give two or three in-depth examples, rather than several weak answers. 

Not tailoring your application to the specific university or course

Recruitment and admissions teams are keen to hear why you have chosen a specific course and why you want to attend their university. You need to provide clear examples of what excites you about their institution and how you can align with their particular values.  

What do recruitment teams look for in a Masters personal statement?

University recruitment teams and selection committees review thousands of applications each year. To ensure your application stands out, you must show that you have taken the time to prepare and research your chosen university.

Recruitment teams want to see your passion for the subject and motivations for joining their institution. Detailing your experience and the skills you can bring will help to emphasise this. Danielle also suggests not overlooking the obvious when it comes to writing a personal statement:

It may sound simple but the first answer to this question is that the Selection Committee wants to see a well written, clearly structured personal statement which demonstrates good preparation and research.

What else do I need to include with my Masters application?

The documents you need to include in your application may vary by institution and course. But generally, as well as your personal statement, you will also need to include: 

  • Academic and professional references
  • Copies of your undergraduate degree certificate and academic transcripts
  • A list of final year modules if you're still studying for an undergraduate degree
  • A research proposal (not all courses will require this)

If you are an international student, there are some additional things you will need to provide including: 

  • A copy of your passport
  • Proof of your language proficiency through either a Test of English as a Foreign Language (TOEFL) certificate, or any others that meet requirements outlined on our course pages.

When are the deadlines for Masters applications?

Deadlines for Masters programmes vary quite widely between courses and universities. Information on specific deadlines can be found on their respective course pages and postgraduate brochures . You should aim to make an application early in the cycle to ensure there are still places available on the course.

Deadlines for scholarships and external scholarships can also vary, so if you wish to apply for these, you will also have to factor in these deadlines.

Frequently asked questions

Is there an interview for masters programmes.

At WBS, there are no interviews for MSc courses. Instead, all decisions are made based on the application you submit. Your undergraduate transcript will be reviewed in depth along with your CV and personal statement.

How many Masters can you apply for?

If you are applying to a UK university, you can apply for as many courses and universities as you like. However, you should not over-stretch yourself and you should only apply for courses that you are really passionate about.

Writing an appropriately tailored application can be time-consuming and attempting to write too many could jeopardise your chances of being successful. 

Do you have to pay for your Masters application?

We require an application fee of £75 to cover administrative costs. If you're applying to multiple Warwick courses, remember each course will warrant its own application fee. 

How do I apply for a Masters degree?

We have our own application system, and you can find linked 'how to apply' sections on all of our course pages. 

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Discover our range of MSc courses at Warwick Business School

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Our challenging and rewarding courses will provide you with everything you need to take your personal and professional skills to the next level. 

Related Blogs

Alum Sophia shares her incredible journey at WBS - dive into collaboration, new experiences, and distinct academic opportunities.

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WBS MSc Mathematical Finance graduate Luxmi Kiran shares his top tips and advice for future students.

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University of Leeds

How to Write a Personal Statement for a Masters in Fashion Marketing

Young male student looking down at a fashion marketing personal statement standing in front of two fashion mannequins

Ready to apply for a fashion Masters ?

Once you’ve perfected your CV, it’s time to write your accompanying fashion marketing personal statement.

This must demonstrate your relevant experience and express your passion for the course.

Follow our top tips below to help you create yours and boost your chances of getting accepted onto the course.

What is a personal statement?

According to graduate careers site Prospects,  a personal statement is a piece of writing  that you submit as part of your postgraduate application and is your first real chance to sell yourself to the university and demonstrate that you are a right fit for the course.

The personal statement should act as a supporting document to your CV that primarily highlights your work experience in more detail, alongside why you are interested in the course and what you are planning to do with the Masters.

At the University of Leeds, academics are looking for students to go into detail about why they are applying for their particular university, so it’s worth discussing which modules in the course content you are most excited by (read the module guide thoroughly before starting this) or if there are any  research projects underway  that you are interested in.

Why do I need to write one for a Masters in fashion?

In a highly competitive market, universities are looking for fashion students who can bring a wealth of knowledge and a unique perspective to the course to enhance everyone’s learning experience.

Therefore, the need to provide a personal statement is becoming increasingly common as a mandatory requirement at the application stage of fashion Masters courses. This helps universities ensure that the highest calibre of applicants who are realistically able to succeed at postgraduate level are accepted onto their course.

Personal statements act as a unique opportunity to introduce and sell yourself to course academics and make sure that your application stands out from the rest.

How do I write a personal statement for a Masters in fashion marketing?

Your personal statement will be included in your online application. There is no definitive structure for the personal statement to allow flexibility in how you summarise your motivations but in general it should cover these three areas:

  • Your previous background in relation to the qualification
  • Why you are choosing the university in particular
  • What you are planning on doing with the Masters and how you will use this in the future

If you meet the standard entry requirements, you’ll need to focus your personal statement on why you want to study with the University of Leeds. On the other hand, if you do not meet the standard entry requirements (are a non-standard applicant), change the focus to show you are eligible through cross-transferable skills and demonstrate how you’ll make a difference to the course by outlining your career journey to date and justifying why you are switching to the fashion industry.

What shall I include?

When writing a fashion marketing personal statement, we’d recommend that you include:

  • Your reasons for applying for the fashion Masters course.
  • Which specific fields within fashion marketing and design management interests you the most.
  • Your academic experience to date, including the subject areas and modules that you most enjoy.
  • The most significant research project or dissertation you have undertaken, discussing the title, research methods and overall outcomes.
  • Any previous experience of engaging in quantitative research alongside the research methods and statistical packages used.
  • Your career plans and how the course might help you achieve them.

How long should a fashion marketing personal statement be?

Although there is typically no given word count, at a Masters degree level, your personal statement should be no less than one page in length. The course leader will be checking your writing capabilities, so it needs to be professionally written and thoroughly proofread for spelling and grammar before it is submitted.

Young fashion professional holding a grey laptop in front of a clothes line and next to a dressmakers mannequin

Did you enjoy this blog? Here’s some related fashion management content that you may be interested in:

  • 5 reasons to study International Fashion Marketing and Design Management
  • Careers in fashion management: 5 roles to explore
  • Introducing our online fashion marketing masters
  • Leeds School of Design: leading the way in fashion research

Preview of the University of Leeds International Fashion Marketing and Design Management programme page

Want to learn more about our online International Fashion Marketing and Design Management course?

Check out the course content and how to apply.

  • Visit the MA course page
  • Visit the PGCert course page

Got a question? Why not ask an advisor now

MS Marketing (MSMKT) Admissions

Application criteria.

  • Completed Graduate Application ($155 application fee)
  • Bachelor's degree or equivalent from an accredited institution
  • Official transcripts of all colleges and universities attended
  • Two Letters of Recommendation
  • Official GMAT or GRE score(s)
  • International Students only: TOEFL or IELTS score(s) (if applicable)

Note: All required application materials including transcripts must be received by USC before the application deadline in order for an admission decision to be made. USC cannot guarantee an admission decision for applicants who have not met the published deadlines.

2024 USC Marshall Grad Programs Open House

Join us at our upcoming Open House to explore the exceptional MBA and MS programs available at USC Marshall, a nationally ranked top 20 business school. Whether you are an early-career professional or seasoned executive, we offer a broad range of flexible programs to fit your academic and career goals with options to pursue your degree on-campus in the heart of Los Angeles, or online.

APPLICATION DEADLINES

  Deadline
Round 1 November 1, 2024
Round 2 January 15, 2025
Round 3 March 1, 2025
Round 4 April 15, 2025

Round 1 and 2: Priority Consideration for scholarships. 

International Applicants: We highly encourage you to apply for admission in Round 1 or 2, as we cannot guarantee an admission decision in Round 4 for international applicants due to visa and immigration matters.

  • REQUEST INFO
  • ADMISSIONS EVENTS

Test Scores

All applicants, regardless of academic history and work experience, must submit a valid GMAT or GRE score.

Official scores must be received before the deadline and sent directly to USC by the testing service in order to be reviewed.

Submitting Scores: Upload electronic copies of your GMAT or GRE scores with your application in addition to sending official scores to USC Marshall through the testing service (GMAC or ETS).

Code: GRE: 4852 (No department code is required). GMAT: scores are sent to Marshall MBA Full Time school code 389-9C-283

Your scores are considered valid only if earned within five years to the month of your intended first term at USC.

English-Language proficiency –TOEFL/IELTS (International Students) International graduate applicants must demonstrate English-language proficiency by submitting TOEFL, IELTS or PTE scores. Minimum Requirement: TOEFL: Total 100; each band 20 IELTS: Overall 7; each band 6 Exceptions: International applicants are exempt from the TOEFL/IELTS requirement only under the circumstances outlined here . Submitting Scores: To avoid delays in the processing of your application, please have your TOEFL or IELTS scores sent to USC Marshall when you pre-register for the examination. Upload electronic copies of your TOEFL or IELTS scores with your application in addition to sending official scores to USC Marshall through the testing service. Official scores must be received directly from the testing service and dated no earlier than 2 years (24 months) prior to the month in which you submit your application to USC. Do not enter the name and contact information of your specific intended graduate department. Code: TOEFL: 4852 (no department code is required) IELTS: choose “University of Southern California, Graduate Programs” from the list of available institutions on the day you sit for the exam

Letters of Recommendation

Letters of recommendation are used as a gauge of your professional achievements and managerial potential. We prefer your letters of recommendation be provided by a professor or direct supervisor. This person should provide specific observations and examples of your leadership, teamwork, analytical skills and personal qualities.

Two letters of recommendation on official letterhead are required, preferably one academic and one professional.

Letters of recommendation can only be accepted through the application system.

For your application to be complete, your recommenders must submit their letter by the application deadline. All letters of recommendation must be on official letterhead with a signature, or they will not be accepted.

Tips for Success: When you enter your recommender’s information in the system, you must select the date by which you request the recommendation be completed. Be sure to select a date which is prior to the application deadline.

Request your recommendation letters as soon as you start the online application to allow sufficient time for your recommenders to submit them on your behalf. For more information on recommendations and troubleshooting, please visit the Application Portal Help Center .

Kira Interview

Qualified candidates will be invited to complete an online video interview assessment via Kira Talent. The MS in Marketing Program Office will be in contact with qualified applicants who make it to this round.

1. Personal Statement: (500 words maximum): Upload a one-page personal statement using the 'Personal Statement' button below. A personal statement is your opportunity to articulate how your passions and experience will contribute to the MS in Marketing Program and how this program is the logical next step in your career development.What is a skill or experience you don't possess now but hope to develop in graduate school? 

2. Essay: (800 words maximum): Provide an example of a recent marketing campaign you observed that inspired you to pursue a career in marketing and apply for the MS in Marketing Program at USC. Make sure your answer is detailed and includes all of the following. Please be as specific as possible.

Program Cost and Scholarship

Tuition Tuition is calculated per unit based on the unit price of the given academic year. Tuition is subject to increase each academic year. For detailed information on tuition and mandatory fees please visit: https://classes.usc.edu/term-20223/tuition-and-fees/. Please keep in mind this information relates only to the listed academic year.

The MS Marketing program is a 30-unit program of Business Graduate (500 level and above) Coursework. In addition, we ask students to budget for approximately $1,000 in additional university and program fees. Students are also responsible for housing, food, transportation and student health insurance costs. Admitted Students Deposit A nonrefundable $2,000 deposit secures the student's space in the class. Once enrolled, the $2000 deposit will be credited as payment to your tuition and fees. Please note, once you have paid your deposit, you will not be granted a refund. Payment of your deposit secures your seat in the program and is non-refundable.

Transcripts

Transcript requirements are set forth by the Office of Graduate Admission . Please view their website for details.

Transcript submission is a two-step process: 1.You must upload scanned copies of official transcripts from all institutions attended to the online application. These must be official transcripts printed on university letterhead. Print-outs from online student portals are not acceptable. 2. After you submit your application and receive your 10-digit USC ID number, you must submit the official transcripts by mail, courier, or electronic services from all colleges, universities, and other post-secondary institutions you have previously attended.

Official transcript: A transcript is considered official when it is received in the sealed envelope provided by the school, or when it is electronically transmitted (not emailed) from the institution. Even if it is mailed by the applicant, it can be considered official as long as the envelope has not been opened. Cover sheet: We recommend that you fill out the “College/University Transcript Cover Page” and send it to the registrar’s office of each post-secondary institution you have attended. Although it is not mandatory, including it along with your USC ID number will help match your transcripts to your file as quickly as possible. E-transcripts: USC accepts official electronic transcripts from all countries, provided that the transcript originates from a secure site formally linked to the sending institution. Please instruct the vendor to email the transcript to [email protected]. Do not send any other materials or correspondence to this email. Electronic transcripts e-mailed to any other address will not be downloaded, delaying review of your file and adding an extra expense because the transcript will need to be re-sent. Transcripts in original language of issuance: International students who have earned their degree outside the United States must check the country-specific requirements to determine if original-language copies of their academic records are needed. In such cases, a separate, word-for-word, English-language translation of all academic records must also be submitted. The translation should either be issued directly from the school itself or by a professional, certified translator. It must contain all information shown on the original-language documents and “mirror” them as precisely as possible. Dual-language transcripts are also acceptable. USC alumni or current students: USC degree holders do not need to submit USC transcripts to the Office of Graduate Admission. Please be sure to include your USC enrollment in the “Academic Background” section so that we may match your application to the academic records already on file. Credential evaluation: Please note that USC does not accept or recognize credential evaluation reports from outside agencies (e.g. WES, ECE, etc.) for the purposes of admission review. Mailing Instructions If sending your transcripts via regular mail, please use the following address: University of Southern California USC Office of Graduate Admission 3601 South Flower Street, Room 112 Los Angeles, CA 90089-0915 If sending your transcripts via courier service, such as DHL or FedEx, please use the following address: University of Southern California USC Office of Graduate Admission and Financial Aid 3601 South Flower Street, Tyler 112 Los Angeles, CA 90089-0915 Phone: (213) 740-1111

Application Fees

Nonrefundable application fee: $155

USC students/staff/alumni, US military veterans, and select other groups qualify for an application fee waiver. For Fee Waiver Categories and instructions on how to apply for a waiver, click here .

Online Application

Complete the online application and upload all required documents here . International applicants should also consult the instructions for international students published in the USC Graduate Admissions website . When applying, we recommend using a personal email address that you will maintain access to for the foreseeable future rather than university or temporary accounts that you may lose access to. The program office is only able to communicate admissions decisions to the email address used at time of application.

Four-year Undergraduate Degree, or Equivalent

To be in the program the applicant must have earned the equivalent of a 4-year U.S. bachelor's degree with a competitive GPA. Applicants in the process of finishing an undergraduate degree may apply, with acceptance contingent on finishing the undergraduate degree and ability to be physically present at the start of the program. Please see here for degree requirements by country.

International Students only: Financial documentation and Passport

Admission to USC is based on merit rather than ability to pay. The U.S. government, however, requires that all international applicants provide proof of adequate financial support for the first year of study and passport copies for you and any applicable dependents before a formal letter of admission and an I-20 (or DS-2019) can be issued. It is not necessary to submit financial documents or a copy of a valid passport for your application to be reviewed or for an admission decision to be rendered. However, during application ‘busy season’ from February to May, students should be aware that processing time for these documents can take up to 8 weeks. For this reason, we strongly suggest you submit financial receipt of the I-20 document for admitted and certified students. Please read carefully through USC Graduate Admission Guidelines for Financial Documentation , particularly the Financial Statement Expense Figures as well as the detailed guidelines for submitting proof of financial support.

International Applicants FAQ

The MS in Marketing program boasts a large enrollment of international students. We’ve developed the below to help answer some frequently asked questions. Admissions & Eligibility Who is considered an international applicant? All applicants that are not United States nationals, and will be entering, or have already entered, the United States with an F-1 or J-1 student visa, should apply as an international student. Applicants who already reside in the United States and hold other non-immigrant visas (for example, E2, H2 or L2) are also considered international applicants. Permanent residents of the United States, naturalized U.S. citizens, and U.S. citizens residing abroad and attending a university outside the United States are not considered international students. *For more information see here When is the application deadline for international students? The final deadline for international students may be a bit earlier than for U.S. citizens. This is to ensure time for visa processing. Review the Dates and Deadlines above for all updated deadlines. What is the language requirement? Review the Test Scores section for complete information. How do I know if I am exempt from language testing? International applicants are exempt from the TOEFL/IELTS requirement only under the circumstances outlined under “English-Language Test Waiver” here. What are the minimum scores for the TOEFL and IELTS? Review the Test Scores section for complete information. I have a 3-year Bachelor's degree, can I apply? Country specific requirements are listed here What are the transcript requirements for International Institutions? Students who have earned their degree outside the United States must check the country-specific requirements to determine if original-language copies of their academic records are needed.

Please also review the Transcript section and be sure to submit all required documents as part of your initial application via the online portal. Transcripts regularly take up to 8 weeks to process. Requests for transcripts missing from the original application submitted can add significant processing time. Does USC accept WES evaluated transcripts? USC does NOT accept WES evaluated transcripts. If admitted, you will be required to submit your bachelor’s degree information to IERF for degree verification. Detailed information is available at www.ierf.org/usc What is the required International Degree Verification process? Students who choose to attend USC should be aware that the USC Office of Degree Progress requires verification of international bachelor’s degrees from the International Education Research Foundation (IERF). Students complete this process after admission to the program. Detailed information about IERF services, including application forms, fees, and required documents are available at www.ierf.org/usc . Please contact Degree Progress [email protected], 213.740.7070 if you have any questions, or need more information regarding prior degree verification. Does USC provide answers to other Frequent Asked Questions about admissions for an International Student? The Graduate Admissions Office website is an amazing resource for international applicants and students to help address frequently asked questions and concerns. Visit their FAQ page for international students! What is USC’s Office of International Service (OIS)? USC's Office of International Services (OIS) is the primary resource for USC's international students. This office has the most updated information regarding visas, events specifically for international students, and employment. They also have great information on pre-arrival, arrival, and life in Los Angeles! All new students should sign up for their newsletter . Financing Your Degree For financial documentation, how much money do I need to have? The cost of attendance at USC changes from year to year. The amount required for financial documentation is the estimated cost of living and studying in Los Angeles for one year, not the cost of tuition for the entire program.

Please carefully review the International Students only: Financial documentation and Passport section for details. What if I need help paying for school? Are there scholarships? The USC Marshall School of Business offers a limited number of partial tuition scholarships for students. These awards are highly competitive and are determined at the time of admission. U.S. citizens and international students are eligible. Applicants are encouraged to apply early for priority scholarship consideration. Please review our Program Cost and Scholarship section for more details. Many of our students pay for their degrees using savings or loans. For more information on financial aid that is specific to international students, please see USC's Financial Aid Website .

PROGRESSIVE DEGREE PROGRAM

Progressive MSMKT students complete 27-30 units and customize their degree by selecting either the Consumer Behavior or Marketing Analytics track. The Marketing Analytics track is a STEM designated program. The MSMKT PDP program is open to both business and non-business majors. The MS MKT program starts in the Summer term and follows a sequential order. Therefore, students interested in an MS MKT PDP must apply to start in summer term only.

Undergraduate business majors may qualify to have up to 9 units of MSMKT graduate electives count toward their undergraduate Marshall Upper Division Electives (MUDE) units.

Program Eligibility 

Applicants to the MSMKT progressive degree program must meet the following qualifications

  • Have completed at least 64 total units of undergraduate courses excluding AP/IB units earned prior to high school graduation
  • Applicants must have at least a 3.0 cumulative USC GPA at the time of application. Applicants should be aware that the Master of Science in Marketing Progressive Degree Program is very competitive, and successful applicants generally have an undergraduate GPA of 3.5 or higher
  • Plan to begin the MSMKT Progressive Degree Program in the Summer 2024 term (no exceptions)
  • All students in their 1st summer of enrollment must take GSBA 542 and GSBA 528. Students who are not available to take classes during their 2nd summer of enrollment must also take DSO 510 in 1st summer. Marketing Analytics track students must additionally take GSBA 545 in their 1st fall
  • Plan to enroll in only one Progressive Degree Program. Students who are currently enrolled in a PDP cannot apply for another one.

Application Process

If you meet the qualifications mentioned above, you may apply to the MSMKT Progressive Degree Program for Summer 2024. A completed application includes:

· MSMKT Online Application · Copy of most recent Undergraduate course plan from the undergraduate advisor · Copy of STARS report · Professional Resume · Two (2) short response essays - Essay 1: Personal Statement (no more than 500 words): Why you would like to pursue an MS MKT PDP and what are your career aspirations? - Essay #2 (no more than 700 words): Describe a marketing campaign that truly inspired you and why it did. · Two (2) Letters of Recommendation sent directly by your recommender to [email protected] · Draft of the USC Progressive Degree Program Proposed Course Plan form , without any signatures (Complete to the best of your ability, based on the instructions)

*Qualified candidates will be invited for a Zoom admissions interview. Decisions are released 6-8 weeks after each round deadline.

  • How To Write Your Postgraduate Personal Statement

Choosing a university

  • Fairs and open days
  • Entry requirements
  • What are the differences between an undergraduate and postgraduate personal statement?

What's on this page?

What is a personal statement, preparing to write your personal statement, opening your personal statement, work experience and future plans, ending your personal statement.

Your postgraduate personal statement is your chance to get noticed for your expertise and experience you’ve gathered. It’s an important part of the application process as it allows you to talk about yourself and your passions and prove the value you can bring to your chosen university.

In this article, we’re going to talk you through how to write a postgraduate personal statement that stands out and gives you the best chance of being offered a place on the master’s programme you’re applying for. 

Shona Barrie – Director of Admissions, University of Stirling

You’ll have already written a personal statement for your undergraduate study, so you’ll know the importance of preparation. There are two things to think about when you’re planning:

  • The practical and factual information you need to get across.
  • Then, the more emotional, human parts of you that make you different to everyone else. 

Before you start writing, take some time to think about the key things you’d want your chosen university to know about you, and get them down on paper.

Questions to focus your mind

  • Why have you chosen this master’s programme?
  • Why are you passionate about this subject matter? 
  • How has your undergraduate study influenced your decision to apply?
  • Have you got any work experience that might help you?
  • What life experiences have you had that you could talk about?
  • What achievements can you talk about to support your application?
  • Why do you want to study at this particular university?
  • What plans and ambitions do you have for your future career?

marketing personal statement masters

Three top tips

Be specific.

Remember that a postgraduate personal statement needs you to talk specifically about the university you’ve chosen.

Demonstrate experience

Universities will be looking for postgraduate students who are able to demonstrate expertise in a particular subject – so include that.

Show what you've learnt

Tell the university about your university life as an undergraduate and include any clubs or societies you were involved in.

Admissions tutors will be reading a lot of personal statements so it’s important to grab their attention right from the start. 

You can find a full guide on How to start a personal statement: The attention grabber but here are the main things for you to think about. 

  • Don’t overthink the opening . Just start by showing your enthusiasm for the subject, showcasing your knowledge and understanding, and sharing your ambitions of what you want to achieve.
  • Avoid cliches . Remember, this opening part is simply about introducing yourself, so let the admissions tutor reading your personal statement get to know you. 
  • Keep it relevant and simple . You’re limited on how much you can include so avoid long-winded explanations. Why use 50 words when ten can make your point?

Talking about the course

Now you’re ready to start talking about the course and subject you’re applying for.

There are four main areas you’ll need to cover in this section of your personal statement. 

  • Why are you applying for this master’s?  Think about your undergraduate study and how this master’s will develop your expertise further. Do you have career aspirations this course will help you achieve?
  • Why does the subject interest you? This is your chance to show your passion and really demonstrate who you are. If you have work or volunteering experiences related to the subject, include them here.
  • Why do you think you’ll be an asset to the university?  Your personal and practical skills combined together create a unique picture of who you are and why you’ll be a successful postgraduate student, so include both. 
  • How does your previous undergraduate study relate to the course? Showcase your enthusiasm for your current study and take the opportunity to demonstrate your skills and knowledge now, and how you want to build on that. 

Next, you’ll need to write about your personal skills and achievements.

Universities like to know the abilities you have that’ll help you on the course, or generally with life at university. Don’t forget to include evidence to back up why you’re so passionate about the programme you’ve chosen.

Your personal skills and achievements

Be bold and talk about the achievements you’re proud of., include positions of responsibility you hold, or have held, both in and out of school., what are the things that make you interesting, special, or unique .

Your work experience and future plans are important to include in your personal statement. You should share details of jobs, placements, work experience, or voluntary work, particularly if it's relevant to your course. 

  • Try to link any experience to skills or qualities that’ll make you successful on your course.
  • If you know what you’d like to do after as a career, explain how you plan to use the knowledge and experience you’ll gain.

It’s always good to connect the beginning of your statement to the end and a great way to reinforce what you said at the start. You want to see the ending as your chance to end in a way that’ll make the university remember you. 

This final part of your personal statement should emphasise the great points you’ve already made and answer the question of why you should be offered a place on the course. 

Read our full guide on How to finish your statement the right way .

Aakriti Labra – MSc Occupational and Organisational Psychology, University of Surrey

Now you’ve written your postgraduate personal statement, you’ll need to do a couple of final things before you submit it. 

  • Have you proofread your personal statement? Don’t just rely on spellcheckers. We’d recommend reading it out loud as that’s a great way to spot any errors as well as checking it sounds like you. 
  • Have you asked for feedback? Ask friends, family or your undergraduate university tutors to have a read through your personal statement and take their feedback on board.
  • Check out our personal statement dos and don'ts Have a look at the common pitfalls against your final draft to make sure you haven't made any obvious errors!

Postgraduate

More advice.

Use the UCAS’ personal statement tool alongside this guide to help you structure your ideas.

Do you want to understand the differences between an undergraduate and postgraduate personal statement? Take a look at our guide here.

Why study a postgraduate course? Find out here.  

What funding is there for postgraduate courses?  

Sponsored articles UCAS Media Service

How to find a job, five reasons to sign up to the ucas newsletter, student finance for postgraduate loans.

  • Personal Statements
  • Marketing Personal Statement

Marketing Personal Statement Example

Sample statement.

Is marketing an art or a science? Is it an informative blessing or an intrusive curse? Everyone has a different opinion on the subject, but for me, marketing is one thing above all; marketing is fun. I believe it has to be, or it simply won’t work. The days of information style announcements are long gone.

These days the advertiser must entertain and amuse their target audience if they want to have any hope of getting their message heard in the melee of modern media. This is the unspoken bargain that we all enter into.

I love the combination of strategy and creativity that makes a really good campaign. I always smile at clever, inventive media buying, where the company has really worked hard to match their product to the TV show or environment that it is being advertised in. I admire teaser campaigns that intrigue you and draw you in, despite our natural cynicism. And I love clever creative ideas that make you laugh and make you buy something, both at the same time.

I have always been a good persuader, and have been able to talk my way into, or out of, pretty much anything from an early age. I have developed this ability into the written word, writing copy that captures the imagination and gets people to act. Whenever there is a school production or a fundraising drive, I am usually called upon to come up with the words, and often the overall theme too.

To back up my interest in marketing, I have chosen my A-levels carefully. I chose psychology to help me understand how people’s minds work and mathematics, so that I could understand the inevitable figures and statistics that are needed to analyse a campaign. I also studied English Literature, partly to hone my writing skills, but also because I love to study other writing styles.

I wish I could say that I had the art skills to back up my marketing aspirations, but sadly I cannot create pictures with pencils and paints as easily as I can with words. Nonetheless, I have taken GCSE Art in my free periods to try and improve what ability I have, so that I can at least communicate my ideas to more skilled artists within a creative team.

I am keen on amateur dramatics, and love the way that a whole team has to pull together to make a production work, from the actors to the kid who works the curtains. I think that this has been good experience for a career in an advertising agency where teamwork is equally important. I also have a part time job at the local Tesco store, where I get to observe first hand how consumers react to the hundreds of different marketing messages they are bombarded with in the store. I am fascinated by human behaviour and relish the chance to see it up close as I anonymously stack the shelves nearby.

My ambition is to work my way up through the industry, building a reputation, until one day I am able to open an advertising agency of my own. 

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></center></p><h2>Make Your Marketing Personal Statement Stand Out: Writing Tips and Strategies</h2><ul><li>January 2, 2024</li><li>Academic Writing Service</li><li>SOP Writing Service</li><li>Admission Essay Writing Service</li><li>Personal Statement Writing Service</li><li>LOR Writing Service</li><li>Motivation Letter Writing Service</li><li>Proofreading Service</li><li>Coursework Help</li><li>Thesis Help</li><li>Dissertation Help</li><li>Homework Help</li><li>Term Paper Writing Services</li><li>Essay Writing Services</li><li>SOP Writers Near Me</li><li>SOP Writing Service India</li><li>SOP Writing Service Hyderabad</li><li>SOP Writing Service Kerala</li><li>SOP Writing Service Bangalore</li><li>SOP Writing Service Delhi</li><li>SOP Writing Service Pune</li><li>SOP Writing Service Mumbai</li><li>SOP Writing Service Vijayawada</li></ul><p>Your university application closing date is just around the corner. You are not yet ready with your application, especially your marketing personal statement. </p><p>Do you find yourself in this situation? Well, you are not alone. Most students go through this phase. But, don’t worry because we got your back. </p><p>This blog contains everything you need to know about business marketing personal statement. </p><p>If you dare read it from start to end carefully, you will understand: </p><ul><li>What is a marketing personal statement and how to write it? </li><li>Successful writing strategies and expert writing tips </li><li>Marketing personal statement examples</li></ul><h2>What is a Marketing Personal Statement?</h2><p>A marketing personal statement is a 500 to 750-word long essay in which you will write about the factors that make you worthy of being considered for a higher study program or job in marketing. These factors include your motivation, future plans in marketing, skills and strengths that make you stand out etc. </p><h2>Why Do You Need a Marketing Personal Statement?</h2><p>A marketing personal statement is your entry pass to any marketing higher study program or job. Below are two different contexts when you will be asked for a marketing personal statement. </p><h2>Higher Studies</h2><p>When you apply for higher education, for instance, a master’s, you will need to include a personal statement for masters in marketing in your application. A growing number of institutes ask for it for bachelor’s programs as well. </p><p>When you apply for a job in the domain of marketing, your job application should consist of a personal statement for marketing job. In this, you will explain what you can bring to the table as a prospective candidate. </p><h2>Steps to Write a Successful Marketing Personal Statement</h2><p>The following steps will help you write a successful marketing personal statement. Make sure that you proceed to the next step only once you are certain that you have executed the previous step carefully and effectively. The following steps are written for the sake of higher studies application. </p><h2>Read about your college/university:</h2><p>Your personal statement needs to align with your college/university’s mission, vision, writing instructions and course specialities. So, it is good to read about all those specific areas.</p><h2>Study about marketing:</h2><p>You need to have a clear vision as to where you want to head in the marketing domain. Do you want to excel as a marketing executive? Would you rather be a marketing researcher? Find out what goes more closely with your skills and interests.</p><h2>Prioritize your points:</h2><p>A good personal statement will carry the most relevant points. Be it achievements or skills or experience, pick up the ones that are most relevant and can easily reflect your interest and communicate your thoughts about marketing. </p><h2>Do freewriting:</h2><p>Once you have an idea about what to write, do a freewriting session. Write as much as you can in one sitting. This will be the most natural writing you can have. Take it as the first draft of your personal statement.</p><h2>Modify and finalize your write-up:</h2><p>Next, bring your draft to a proper paragraph structure. Also, format the text in an academically acceptable manner. Use the requirements given by your university if any.</p><h2>Proofread and get proofread:</h2><p>Proofreading must be done both by you and by someone else whom you trust. This is because when you proofread something you have written, you are likely to overlook a lot of flaws. When someone else does it, they are more likely to catch those flaws. </p><h2>Check Out These Marketing Personal Statement Examples</h2><p>To push your boundaries and write a truly amazing personal statement, you need to have real-world exposure to some of the best personal statement examples for marketing. Here are a couple of them for you to review. Go through each of them carefully and understand how the writer’s unique perspective makes it stand out. </p><p>What appeals to me the most about fashion marketing is the dynamic nature of this industry. The evolving fashion industry has an ultimate say in the styling and dressing preferences of the generation. New trends in the fashion industry keep coming. I find it an interesting pursuit to carve a career in the fashion marketing industry. It would be a gratifying experience for me to influence fashion trends through a multiplicity of channels. In marketing, I have heard that the sky’s the limit. Well, when it comes to something that I love, I would channelize my efforts to specialize in the domain. This justifies why I have decided to pursue the Master’s program in fashion marketing from your revered institution.</p><p>I have closely observed that fashion enthusiasts cherish the nostalgia from the previous eras. At the same time, new trends blend themselves seamlessly with the existing ones. My interest in both the domains of fashion and marketing makes me a suitable candidate for this program. Through my research, I have come to know that the global fashion industry is developing and ever-changing. I feel intrigued by its innovative and unpredictable nature. From the marketer’s perspective, I believe that everything that is carried out behind the scenes while developing a particular product is as crucial as what people get to see.</p><p>In the digitized world of business, the fashion retail industry has undergone a massive change. I would like to focus on the domain of sustainable fashion. I strongly believe in my abilities to specialize in the area of my interest and shape a lucrative career for myself. I feel myself lucky to have travelled extensively across different nations across the world. Visiting places brings me the chance to explore fashion trends. After all, fashion is powerful enough to shape a culture, and impart a distinct identity to an individual. I also believe that fashion trends should strongly articulate cultural elements from different parts of the world. A healthy integration of all these elements defines the cultural outfits of the world.</p><p>At college, I studied psychology, specializing in the business or commercial perspective. Channelizing my research and analytical skills, I developed my understanding on marketing after assessing the perspective of the buyers. This knowledge will largely assist me while forecasting fashion trends and researching the same. In the past, it has significantly assisted me in problem-solving. Now that I have developed my transferable skills, I can seamlessly imbibe the necessary knowledge in fashion marketing to craft my career.</p><p>Back in India, I already worked as a customer relationship manager at Forever 21, Mumbai. Working closely with a fashion apparel store largely shaped my profile. I utilized this opportunity to develop a strong understanding of merchandising and influencing my customers. While working with this company, I was responsible for fostering healthy relationships with our customers. In the process, I ensured the best quality service for the promotion of our products and the brand. Each day, I used to work on the sales figures and statistics to identify effective marketing trends. Besides, the brand entrusted me with the responsibility of dressing mannequins. I found a powerful means to express my creativity.</p><p>I have also undergone training on Coursera, following fashion marketing modules closely. It was a gratifying experience for me to imbibe industry-oriented knowledge on creating and designing products. Particularly, I love researching before designing any product. Given that I have a strong understanding of both the manufacturing and sales process of apparel, I can fit into the new institution. Presently, I have a basic understanding on how to attract customers in the fashion marketing domain. I have also gained hands-on experience in increasing revenues by promoting products. At the same time, I have honed valuable customer service skills.</p><p>At this juncture of my career, a specialized course on fashion marketing will open up fresh career opportunities for me. In India, I have a tremendous scope awaiting me in large fashion retail outlets. I aspire to capitalize on these opportunities by equipping myself with the necessary skills. An internationally recognized degree will complement my efforts and help me mature as a seasoned marketing professional in the Indian fashion industry. In a country that hosts hundreds of sub-cultures and creeds, it would be a challenging, yet interesting career to pursue.</p><p>Your university offers practical and industry-oriented knowledge. Having gone through the official website, I have come to know about the modules. It would be a pleasure for me to integrate myself into the dynamic academic environment in your revered institution. Imbibing the skills closely from seasoned professionals, I can leverage my understanding and skills. Your country has an established academic infrastructure, and the degrees are recognized across the globe. Considering all these aspects, I have decided to pursue the program from Canada. A berth in your institution will significantly propel my career in India. I promise to deliver my best and promote knowledge acquisition through peer learning at your institution.</p><h2>What Should You Include in The Marketing Personal Statement?</h2><p>Your business management and marketing personal statement should sound like an optimistic piece of writing where you show an immense amount of conviction, exposure, and vision. Here are the must-have components in this piece of writing. </p><h2>About your interest in marketing</h2><p>How strongly do you feel a liking for a career in marketing? Would you be willing to do it even if it pays less than another profession you could do? Universities will expect candidates who choose a career path out of true passion. So, express your passion for the field.</p><p>You have shown that you have an interest in marketing. Now, talk about one or two most relevant exposures you have in this field. For instance, your recent involvement in a digital marketing workshop or your hands-on experience in setting up an exhibition stall. </p><h2>Academic and professional background</h2><p>University admission panels would be interested in knowing about your past academic records, subjects you studied and if you have any professional history. Write about them and how each of them contributed to the shaping of who you are now. If there is a course change or gap, explain why. Try to highlight the benefits you gained from those seemingly negative areas rather than sounding apologetic. </p><h2>Future plans</h2><p>To be able to write what you will be interested in after you leave the institute, you need to know about the different career paths you can choose in the field of marketing. So, read about different options, visualize yourself donning any of those roles and write where you would like to see that particular career path down the line, say 5 years or 10 years time.</p><table><tbody><tr><td> </td><td> </td><td> </td></tr><tr><td> </td><td> </td><td> </td></tr><tr><td> </td><td> </td><td> </td></tr><tr><td> </td><td> </td><td> </td></tr><tr><td> </td><td> </td><td></tr></tbody></table><h2>International Marketing Personal Statement Writing – Be Careful of These Do’s and Don’ts</h2><ul><li>Keep it personal and focused on you. Don’t write about Elon Musk or Jeff Bezos. Write about yourself and what you aspire to become. </li><li>Prove your strong understanding of marketing. Show that you have chosen this particular career path with a strong understanding. </li><li>Make it interesting to read from start to end. Use a friendly tone throughout without compromising on the professional nature of the essay. </li><li>Be true to yourself. A genuine personal statement will identify more closely with the fact of who you are. </li><li>Pique the interest of the reader in the introduction. Similarly, give out what to take away from the document in the conclusion. </li><li>Don’t plagiarize your marketing personal statement. Plagiarism will not only get your application rejected but also lead to getting blacklisted. </li><li>Don’t rush to write. If you are left with no time to write a well-thought-out and error-free marketing masters personal statement, seek professional writers’ help. </li><li>Don’t write too long or too short. If it’s too long, selectors will think you have not prioritized your points. A too-short essay reveals your inability to present your points. </li><li>Don’t stuff in technical jargon to make it a complicated read. It is ideal to present your essay in simple language. </li><li>Don’t simply list points. Whatever you say in the personal statement must be supported by facts and evidence. </li></ul><h2>Why Choose Marketing as a Field of Study?</h2><p>Marketing is perhaps one of the top ten higher study programs worldwide. Here are the various benefits of choosing it as a higher study program. </p><h2>It covers a wide range of topics:</h2><p>Marketing is a branch of study that trains one in a variety of concepts such as business, economics, corporate culture, logical thinking, data analysis and more. </p><h2>Marketing has multiple everyday applications:</h2><p>Even if you don’t want to become an entrepreneur or don’t wish to get into sales and marketing, the skills and applications that you learn can be useful for your everyday life.</p><h2>It offers a wide range of career choices:</h2><p>After completing a higher study program in marketing, you will have a wide range of career options to choose from. For instance, marketing executive, brand management, digital marketing etc. </p><h2>It improves your communication skills:</h2><p>A marketing program will require students to do a lot of presentations, seminars and public speaking. By the end of the program, you will be able to do a presentation to the public both convincingly and confidently. </p><h2>It will not run out of demand:</h2><p>As a qualified professional in marketing, you will always find yourself surrounded by job opportunities in marketing or any related field.</p><h2>Top 5 Specializations in Marketing</h2><p>Marketing is a higher study discipline that is constantly evolving. While getting trained in this field, you can reroute your focus to any of the following specializations. If you already have a clear perspective of where to head, you can mention that in your personal statement for marketing. </p><ul><li>Digital Marketing</li><li>Visual Marketing</li><li>Influencer Marketing</li><li>Product Marketing</li><li>Brand Management Marketing</li></ul><table><tbody><tr><td> </td><td> </td><td> </td></tr><tr><td> </td><td> </td><td> </td></tr><tr><td> </td><td> </td><td> </td></tr><tr><td> </td><td> </td><td> </td></tr><tr><td> </td><td> </td><td> </td></tr><tr><td> </td><td> </td><td> </td></tr></tbody></table><h2>Career Opportunities for a Marketing Graduate</h2><p>The following are the top career choices for a graduate who completes his/her higher education in the field of marketing. </p><ul><li>Marketing Executive </li><li>Brand Executive </li><li>Customer Relations Associate</li><li>Business Development Executive</li><li>Market Researcher</li></ul><h2>Top Countries & Universities to Head to For Advanced Studies in Marketing</h2><p>Australia has one of the fastest-growing economies in the world. It’s already a well-developed country. Plus, there are myriads of colleges and universities that offer higher study programs in marketing.  Below is the list of top institutes where you can pursue marketing in Australia. Write a bespoke marketing personal statement for each of these institutes. </p><table><tbody><tr><td>University of Melbourne<br>University of New South Wales <br>Monash University<br></td><td>University of Technology Sydney<br>University of Wollongong<br>Queensland University of Technology<br></td></tr></tbody></table><p>Germany is a western European country which is known for its huge manufacturing industries. It is an ideal place for someone who wants to get hands-on experience in marketing. Below are the top German institutes for advanced studies in marketing. Get yourself familiar with marketing personal statement examples before writing a customized personal statement for these institutes. </p><table><tbody><tr><td>Free University of Berlin<br>University of Cologne<br>GISMA Business School<br></td><td>University of Bayreuth<br>Munich Business School<br>IUBH University<br></td></tr></tbody></table><p>The world’s number one economy, the USA, has a great number of colleges and universities that offer advanced-level training in marketing. Here is a list. </p><table><tbody><tr><td>University of Michigan<br>University of Pennsylvania<br>Indiana University<br></td><td>University of Texas<br>New York University<br>University of California, Berkeley</td></tr></tbody></table><p>The UK hosts some of the most prestigious institutions in the world that offer higher studies in all fields including marketing. Here are the top six UK-based institutes for marketing for your consideration. </p><table><tbody><tr><td>University of Bath<br>University of London<br>Durham University<br></td><td>University of Exeter<br>University of Leeds<br>Bangor University<br></td></tr></tbody></table><p>What makes a lot of students go to Canada for higher studies? One, it has a growing economy. Two, the country hosts many globally acclaimed colleges and universities. If you are looking to study marketing in Canada, consider the following. </p><table><tbody><tr><td>University of Windsor<br>Wilfrid Laurier University<br>Okanagan College</td><td>North Island College<br>Cape Breton University<br>University Canada West</td></tr></tbody></table><table><tbody><tr><td> </td><td> </td><td> </td></tr><tr><td> </td><td> </td><td> </td></tr><tr><td> </td><td> </td><td> </td></tr><tr><td> </td><td> </td><td> </td></tr><tr><td> </td><td> </td><td>Marketing Personal Statement</td></tr><tr><td> </td><td> </td><td> </td></tr><tr><td> </td><td> </td><td> </td></tr></tbody></table><p>A bespoke personal statement is essential to improve your chances of getting admission to your desired institute. Where you get trained in marketing determines what you become. </p><p>Have you found this blog helpful in writing your marketing personal statement? Did it answer all your questions? </p><p>We are eager to know and we would highly appreciate your feedback and suggestions. So, write them in the comment below. </p><table><tbody><tr><td> </td><td> </td><td> </td></tr><tr><td> </td><td> </td><td> </td></tr><tr><td> </td><td> </td><td> </td></tr><tr><td> </td><td> </td><td> </td></tr></tbody></table><p><center><img style=

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Marketing and business management personal statement example 1.

Ever since an early stage in my life, I have always worked hard to overcome challenges. This in turn influenced my passion for business. Business can be a risky and competitive industry, but having considered my most desired skills and interests, I know that I am ready to step into the world of business.

My passion for business has reinforced my decision and motivation to study business at a degree level. I am a creative, alert and hard working individual who can work intuitively with a pragmatic approach to studying, and for this reason I believe I can succeed in this course. I am keen to develop my knowledge in marketing as this is an interesting area of work for me. I also like to carry out my own research, and find out new points about business that I haven't come across yet.

I understand that marketing demands a fair degree of scientific thinking. And that it is a complex profession, requiring a broad understanding of technology, an awareness of how to analyse and understand data, plus a good grounding in a variety of other scientific and mathematical principles which I personally believe I have and this would enable me to progress and establish a good understanding.

Some of the modules that I have covered include Finance, Human Resources, Strategic Management and Marketing. With excellent understanding in these subjects that I have covered and an enthusiasm for knowledge, I am confident in my ability to progress further in business as I am keen to further my own skills in education.

I undertook a school-led work experience scheme at a business firm called Bridge Park in Wembley. Being an office-based job, I was able to further my organisational and interpersonal skills as I learnt the importance of professionalism in the work area and the day-to-day pressures of deadlines. During my time at Bridge Park, I recognised how businesses work with one another to gain profit.

During my secondary school life, I captained my football team from year 7-11. This improved my leadership abilities as I learnt how to organise the team, and understood the importance of teamwork, encouraging the players and improving team morale and spirit.

Being a successful captain, I always believed in a democratic team who could interact with each other, giving individual input from each of the members, and my role was to bring their ideas together and make final decisions. Being captain made me gain the understanding of commitment to the team and helping the team to a winning form.

I have been on various trips, one of which was a school trip to Egypt. It was an amazing experience, where I interacted with people from a different background. I was able to acknowledge and understand the values and norms of other cultures. This was thoroughly rewarding and I now have a deeper appreciation of diversity.

I am a believer of pro-actively trying to make a difference to world poverty and even in the current climates of recession I strongly believe that the developed countries have a duty to developing countries today. I'm currently donating monthly to Oxfam and have previously undertaken some volunteer work for the charity organisation, which provides domestic aid to developing countries.

During this time, I was able to help raise money to give aid to the children in Somalia. I found this experience very rewarding as I know that however little my efforts may seen, they have surely provided at least one child a better life. These efforts only strengthened my determination to work hard and achieve to the highest of my ability.

Making full use of the facilities we have in London, I am a regular attendee at my local gym and am a fanatic of sport, from hockey to basketball, but favouring football.

Having read a lot of media reviews on health and fitness and assessed the new approaches to health over the last few years, I am much more aware of the need to be positive about my health and understand the physical importance of taking care of your body and its effect on the mind, than ever before.

I intend to study at university and achieve a high class degree that will greatly help me to pursue my career plans in Business.

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This personal statement was written by bad_boy_g for application in 2009.

bad_boy_g's Comments

I'm coming to end of my personal statement i just wanted some thought from other people what they think and what i could improve!

Related Personal Statements

Tue, 09/12/2008 - 16:33

im applying for a marketing/advertising degree for 09 entry...still working on a new PS, thought they dont have anything on Advertising and only 3 Marketing statements > not really a gr8 amount of help from any of those...so Ive been reading through some of the Business ones.

So far, urs has really stood out Great statement :) in terms of covering all areas from academic achievements, work exp. extra cirricualar activities etc. while still showing u have a life!/are a well rounded person & without being too big-headed/waffling on/boring or using fancy words which look out of place n dnt rel8.. G00dluck, where have u applied so far?...

Wed, 10/12/2008 - 11:10

I've applied to Kent, nottingham trent, reading, brighton and worcester.! i havent yet sent my statement off going to send it off by today or tomorow what abt u where u applied?

yeh im just finishing up on

Thu, 11/12/2008 - 17:52

yeh im just finishing up on myne and hoping to send it off by tommorrow. I've summed it down to just 2 main unis that i want to go to - Hertfordshire and Northampton, but will probz add another thats in/around the london area maybe..

Very good! Affirmative,

Thu, 11/12/2008 - 21:53

Very good! Affirmative, confident and assertive!

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    This personal statement is unrated. I enjoy all my subjects on international business communication, but have found marketing and advertising particularly interesting and would like to study it further in a postgraduate program. It is a pivotal subject on which so many others depend (such as economics and business administration).

  11. Digital Marketing Personal Statement Example

    This personal statement is unrated. "Business has only two functions- marketing and innovation". This famous quote by Peter Drunker points out the essential role that marketing plays in any economics entity. It holds such power that can greatly influence the view of consumers towards a brand without their notice.

  12. Postgraduate Personal Statements

    Postgraduate Personal Statements | FindAMasters.com

  13. Harvard Graduate School Personal Statement Examples

    Harvard Graduate School Personal Statement Example #3. I always wanted to open my own business. To me, having your own business, being your own boss was the best thing in the world. I came to this country from Nigeria wanting to be a success, even though I wasn't sure of what I would do.

  14. A guide to writing a Masters personal statement

    An MSc personal statement, also known as a 'statement of purpose', supports your application to study a postgraduate course at university. It should highlight your key skills and experience whilst demonstrating your understanding of the course and conveying your academic skills and interests. From her experience in the Recruitment and ...

  15. How to Write a Fashion Marketing Personal Statement

    When writing a fashion marketing personal statement, we'd recommend that you include: Your reasons for applying for the fashion Masters course. Which specific fields within fashion marketing and design management interests you the most. Your academic experience to date, including the subject areas and modules that you most enjoy.

  16. Personal statement advice: marketing

    Thanks to De Montfort University among others for these sound tips. Do: Focus on why you want to study marketing and pursue a career in it - our marketing subject guide is a good starting point for this.; Demonstrate a strong understanding of business, the role you feel marketing plays in the success of any business operation, or an awareness of how marketing is responding to a changing world.

  17. MS Marketing Admissions

    1. Personal Statement: (500 words maximum): Upload a one-page personal statement using the 'Personal Statement' button below. A personal statement is your opportunity to articulate how your passions and experience will contribute to the MS in Marketing Program and how this program is the logical next step in your career development.What is a skill or experience you don't possess now but hope ...

  18. How To Write Your Postgraduate Personal Statement

    How To Write Your Postgraduate Personal Statement

  19. Marketing Personal Statement Example

    To back up my interest in marketing, I have chosen my A-levels carefully. I chose psychology to help me understand how people's minds work and mathematics, so that I could understand the inevitable figures and statistics that are needed to analyse a campaign. I also studied English Literature, partly to hone my writing skills, but also ...

  20. Marketing Personal Statement Example 1

    Marketing Personal Statement Example 1. A degree in marketing is something which interests me; it's exciting and stimulating and will provide me with the key requirements to begin a successful career in the field. The marketing profession requires individuals with good interpersonal skills, who are dedicated, quick thinking, robust, diplomatic ...

  21. Marketing Personal Statement Examples [Guide + Tips]

    Marketing Personal Statement Examples [Guide + Tips]

  22. Marketing Personal Statement Example 5

    Marketing Personal Statement Example 5. Since studying marketing during my business studies a level my interest in the subject has grown rapidly, in my opinion marketing is the most influential division of a business. Not only does it provide information for key business decisions but it also contributes to giving businesses clear direction and ...

  23. Marketing and Business Management Personal Statement Example 1

    Marketing and Business Management Personal Statement Example 1. Ever since an early stage in my life, I have always worked hard to overcome challenges. This in turn influenced my passion for business. Business can be a risky and competitive industry, but having considered my most desired skills and interests, I know that I am ready to step into ...