(PDF) Effectiveness of radio as an advertising medium: A …
This study attempts to study the effectiveness of radio as an advertising media, primary research is conducted through an online survey to study the radio listenership pattern …
(PDF) The Fundamentals of Radio Advertising
PDF | On Aug 30, 2019, Mihalis (Michael) Kuyucu published The Fundamentals of Radio Advertising | Find, read and cite all the research you need on ResearchGate.
(PDF) Analysis of effective recall in radio advertising
The purpose of this research is to determine the relationship between frequency and recall in radio advertising by studying the main features of reach and frequency.
Effectiveness of Radio Spokesperson'S Gender, Vocal …
Abstract. The aim of this study is to analyze how certain voice features of radio spokespersons and background music influence the …
Internet Radio Advertising Impact Study
This paper presents evidence for the power of Internet Radio advertising to increase the effectiveness of both digital (Internet) and Broadcast Radio ads. The IAB hopes these findings …
Impacts of Radio advertising influencing consumers intentions to …
Research regarding the way in which radio advertising influence consumers purchasing intentions in the technology advancing world is an area worthy of academic research. Tacchi …
The Fundamentals of Radio Advertising
This article seeks to expound on the concept of radio advertising through a multi-dimensional approach in the bid to equip the reader with the most current literature on the theme. As such, the author deploys a comprehensive …
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This study attempts to study the effectiveness of radio as an advertising media, primary research is conducted through an online survey to study the radio listenership pattern …
PDF | On Aug 30, 2019, Mihalis (Michael) Kuyucu published The Fundamentals of Radio Advertising | Find, read and cite all the research you need on ResearchGate.
The purpose of this research is to determine the relationship between frequency and recall in radio advertising by studying the main features of reach and frequency.
Abstract. The aim of this study is to analyze how certain voice features of radio spokespersons and background music influence the …
This paper presents evidence for the power of Internet Radio advertising to increase the effectiveness of both digital (Internet) and Broadcast Radio ads. The IAB hopes these findings …
Research regarding the way in which radio advertising influence consumers purchasing intentions in the technology advancing world is an area worthy of academic research. Tacchi …
This article seeks to expound on the concept of radio advertising through a multi-dimensional approach in the bid to equip the reader with the most current literature on the theme. As such, the author deploys a comprehensive …