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How to Create an Engaging Photo Essay (with Examples)

Photo essays tell a story in pictures. They're a great way to improve at photography and story-telling skills at once. Learn how to do create a great one.

Learn | Photography Guides | By Ana Mireles

Photography is a medium used to tell stories – sometimes they are told in one picture, sometimes you need a whole series. Those series can be photo essays.

If you’ve never done a photo essay before, or you’re simply struggling to find your next project, this article will be of help. I’ll be showing you what a photo essay is and how to go about doing one.

You’ll also find plenty of photo essay ideas and some famous photo essay examples from recent times that will serve you as inspiration.

If you’re ready to get started, let’s jump right in!

Table of Contents

What is a Photo Essay?

A photo essay is a series of images that share an overarching theme as well as a visual and technical coherence to tell a story. Some people refer to a photo essay as a photo series or a photo story – this often happens in photography competitions.

Photographic history is full of famous photo essays. Think about The Great Depression by Dorothea Lange, Like Brother Like Sister by Wolfgang Tillmans, Gandhi’s funeral by Henri Cartier Bresson, amongst others.

What are the types of photo essay?

Despite popular belief, the type of photo essay doesn’t depend on the type of photography that you do – in other words, journalism, documentary, fine art, or any other photographic genre is not a type of photo essay.

Instead, there are two main types of photo essays: narrative and thematic .

As you have probably already guessed, the thematic one presents images pulled together by a topic – for example, global warming. The images can be about animals and nature as well as natural disasters devastating cities. They can happen all over the world or in the same location, and they can be captured in different moments in time – there’s a lot of flexibility.

A narrative photo essa y, on the other hand, tells the story of a character (human or not), portraying a place or an event. For example, a narrative photo essay on coffee would document the process from the planting and harvesting – to the roasting and grinding until it reaches your morning cup.

What are some of the key elements of a photo essay?

• Tell a unique story – A unique story doesn’t mean that you have to photograph something that nobody has done before – that would be almost impossible! It means that you should consider what you’re bringing to the table on a particular topic.
• Put yourself into the work – One of the best ways to make a compelling photo essay is by adding your point of view, which can only be done with your life experiences and the way you see the world.
• Add depth to the concept – The best photo essays are the ones that go past the obvious and dig deeper in the story, going behind the scenes, or examining a day in the life of the subject matter – that’s what pulls in the spectator.
• Nail the technique – Even if the concept and the story are the most important part of a photo essay, it won’t have the same success if it’s poorly executed.
• Build a structure – A photo essay is about telling a thought-provoking story – so, think about it in a narrative way. Which images are going to introduce the topic? Which ones represent a climax? How is it going to end – how do you want the viewer to feel after seeing your photo series?
• Make strong choices – If you really want to convey an emotion and a unique point of view, you’re going to need to make some hard decisions. Which light are you using? Which lens? How many images will there be in the series? etc., and most importantly for a great photo essay is the why behind those choices.

9 Tips for Creating a Photo Essay

Credit: Laura James

1. Choose something you know

To make a good photo essay, you don’t need to travel to an exotic location or document a civil war – I mean, it’s great if you can, but you can start close to home.

Depending on the type of photography you do and the topic you’re looking for in your photographic essay, you can photograph a local event or visit an abandoned building outside your town.

It will be much easier for you to find a unique perspective and tell a better story if you’re already familiar with the subject. Also, consider that you might have to return a few times to the same location to get all the photos you need.

2. Follow your passion

Most photo essays take dedication and passion. If you choose a subject that might be easy, but you’re not really into it – the results won’t be as exciting. Taking photos will always be easier and more fun if you’re covering something you’re passionate about.

3. Take your time

A great photo essay is not done in a few hours. You need to put in the time to research it, conceptualizing it, editing, etc. That’s why I previously recommended following your passion because it takes a lot of dedication, and if you’re not passionate about it – it’s difficult to push through.

4. Write a summary or statement

Photo essays are always accompanied by some text. You can do this in the form of an introduction, write captions for each photo or write it as a conclusion. That’s up to you and how you want to present the work.

5. Learn from the masters

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Making a photographic essay takes a lot of practice and knowledge. A great way to become a better photographer and improve your storytelling skills is by studying the work of others. You can go to art shows, review books and magazines and look at the winners in photo contests – most of the time, there’s a category for photo series.

6. Get a wide variety of photos

Think about a story – a literary one. It usually tells you where the story is happening, who is the main character, and it gives you a few details to make you engage with it, right?

The same thing happens with a visual story in a photo essay – you can do some wide-angle shots to establish the scenes and some close-ups to show the details. Make a shot list to ensure you cover all the different angles.

Some of your pictures should guide the viewer in, while others are more climatic and regard the experience they are taking out of your photos.

7. Follow a consistent look

Both in style and aesthetics, all the images in your series need to be coherent. You can achieve this in different ways, from the choice of lighting, the mood, the post-processing, etc.

8. Be self-critical

Once you have all the photos, make sure you edit them with a good dose of self-criticism. Not all the pictures that you took belong in the photo essay. Choose only the best ones and make sure they tell the full story.

9. Ask for constructive feedback

Often, when we’re working on a photo essay project for a long time, everything makes perfect sense in our heads. However, someone outside the project might not be getting the idea. It’s important that you get honest and constructive criticism to improve your photography.

How to Create a Photo Essay in 5 Steps

Credit: Quang Nguyen Vinh

1. Choose your topic

This is the first step that you need to take to decide if your photo essay is going to be narrative or thematic. Then, choose what is it going to be about?

Ideally, it should be something that you’re interested in, that you have something to say about it, and it can connect with other people.

2. Research your topic

To tell a good story about something, you need to be familiar with that something. This is especially true when you want to go deeper and make a compelling photo essay. Day in the life photo essays are a popular choice, since often, these can be performed with friends and family, whom you already should know well.

3. Plan your photoshoot

Depending on what you’re photographing, this step can be very different from one project to the next. For a fine art project, you might need to find a location, props, models, a shot list, etc., while a documentary photo essay is about planning the best time to do the photos, what gear to bring with you, finding a local guide, etc.

Every photo essay will need different planning, so before taking pictures, put in the required time to get things right.

4. Experiment

It’s one thing to plan your photo shoot and having a shot list that you have to get, or else the photo essay won’t be complete. It’s another thing to miss out on some amazing photo opportunities that you couldn’t foresee.

So, be prepared but also stay open-minded and experiment with different settings, different perspectives, etc.

5. Make a final selection

Editing your work can be one of the hardest parts of doing a photo essay. Sometimes we can be overly critical, and others, we get attached to bad photos because we put a lot of effort into them or we had a great time doing them.

Try to be as objective as possible, don’t be afraid to ask for opinions and make various revisions before settling down on a final cut.

7 Photo Essay Topics, Ideas & Examples

Credit: Michelle Leman

• Architectural photo essay

Using architecture as your main subject, there are tons of photo essay ideas that you can do. For some inspiration, you can check out the work of Francisco Marin – who was trained as an architect and then turned to photography to “explore a different way to perceive things”.

You can also lookup Luisa Lambri. Amongst her series, you’ll find many photo essay examples in which architecture is the subject she uses to explore the relationship between photography and space.

• Process and transformation photo essay

This is one of the best photo essay topics for beginners because the story tells itself. Pick something that has a beginning and an end, for example, pregnancy, the metamorphosis of a butterfly, the life-cycle of a plant, etc.

Keep in mind that these topics are linear and give you an easy way into the narrative flow – however, it might be difficult to find an interesting perspective and a unique point of view.

• A day in the life of ‘X’ photo essay

There are tons of interesting photo essay ideas in this category – you can follow around a celebrity, a worker, your child, etc. You don’t even have to do it about a human subject – think about doing a photo essay about a day in the life of a racing horse, for example – find something that’s interesting for you.

• Time passing by photo essay

It can be a natural site or a landmark photo essay – whatever is close to you will work best as you’ll need to come back multiple times to capture time passing by. For example, how this place changes throughout the seasons or maybe even over the years.

A fun option if you live with family is to document a birthday party each year, seeing how the subject changes over time. This can be combined with a transformation essay or sorts, documenting the changes in interpersonal relationships over time.

• Travel photo essay

Do you want to make the jump from tourist snapshots into a travel photo essay? Research the place you’re going to be travelling to. Then, choose a topic.

If you’re having trouble with how to do this, check out any travel magazine – National Geographic, for example. They won’t do a generic article about Texas – they do an article about the beach life on the Texas Gulf Coast and another one about the diverse flavors of Texas.

The more specific you get, the deeper you can go with the story.

• Socio-political issues photo essay

This is one of the most popular photo essay examples – it falls under the category of photojournalism or documental photography. They are usually thematic, although it’s also possible to do a narrative one.

Depending on your topic of interest, you can choose topics that involve nature – for example, document the effects of global warming. Another idea is to photograph protests or make an education photo essay.

It doesn’t have to be a big global issue; you can choose something specific to your community – are there too many stray dogs? Make a photo essay about a local animal shelter. The topics are endless.

• Behind the scenes photo essay

A behind-the-scenes always make for a good photo story – people are curious to know what happens and how everything comes together before a show.

Depending on your own interests, this can be a photo essay about a fashion show, a theatre play, a concert, and so on. You’ll probably need to get some permissions, though, not only to shoot but also to showcase or publish those images.

4 Best Photo Essays in Recent times

Now that you know all the techniques about it, it might be helpful to look at some photo essay examples to see how you can put the concept into practice. Here are some famous photo essays from recent times to give you some inspiration.

Habibi by Antonio Faccilongo

This photo essay wan the World Press Photo Story of the Year in 2021. Faccilongo explores a very big conflict from a very specific and intimate point of view – how the Israeli-Palestinian war affects the families.

He chose to use a square format because it allows him to give order to things and eliminate unnecessary elements in his pictures.

With this long-term photo essay, he wanted to highlight the sense of absence and melancholy women and families feel towards their husbands away at war.

The project then became a book edited by Sarah Leen and the graphics of Ramon Pez.

Picture This: New Orleans by Mary Ellen Mark

The last assignment before her passing, Mary Ellen Mark travelled to New Orleans to register the city after a decade after Hurricane Katrina.

The images of the project “bring to life the rebirth and resilience of the people at the heart of this tale”, – says CNNMoney, commissioner of the work.

Each survivor of the hurricane has a story, and Mary Ellen Mark was there to record it. Some of them have heartbreaking stories about everything they had to leave behind.

Others have a story of hope – like Sam and Ben, two eight-year-olds born from frozen embryos kept in a hospital that lost power supply during the hurricane, yet they managed to survive.

Selfie by Cindy Sherman

Cindy Sherman is an American photographer whose work is mainly done through self-portraits. With them, she explores the concept of identity, gender stereotypes, as well as visual and cultural codes.

One of her latest photo essays was a collaboration with W Magazine entitled Selfie. In it, the author explores the concept of planned candid photos (‘plandid’).

The work was made for Instagram, as the platform is well known for the conflict between the ‘real self’ and the one people present online. Sherman started using Facetune, Perfect365 and YouCam to alter her appearance on selfies – in Photoshop, you can modify everything, but these apps were designed specifically to “make things prettier”- she says, and that’s what she wants to explore in this photo essay.

Tokyo Compression by Michael Wolf

Michael Wolf has an interest in the broad-gauge topic Life in Cities. From there, many photo essays have been derived – amongst them – Tokyo Compression .

He was horrified by the way people in Tokyo are forced to move to the suburbs because of the high prices of the city. Therefore, they are required to make long commutes facing 1,5 hours of train to start their 8+ hour workday followed by another 1,5 hours to get back home.

To portray this way of life, he photographed the people inside the train pressed against the windows looking exhausted, angry or simply absent due to this way of life.

You can visit his website to see other photo essays that revolve around the topic of life in megacities.

Final Words

It’s not easy to make photo essays, so don’t expect to be great at it right from your first project.

Start off small by choosing a specific subject that’s interesting to you –  that will come from an honest place, and it will be a great practice for some bigger projects along the line.

Whether you like to shoot still life or you’re a travel photographer, I hope these photo essay tips and photo essay examples can help you get started and grow in your photography.

Let us know which topics you are working on right now – we’ll love to hear from you!

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Ana Mireles is a Mexican researcher that specializes in photography and communications for the arts and culture sector.

Penelope G. To Ana Mireles Such a well written and helpful article for an writer who wants to inclue photo essay in her memoir. Thank you. I will get to work on this new skill. Penelope G.

Herman Krieger Photo essays in black and white

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Pictures That Tell Stories: Photo Essay Examples

Like any other type of artist, a photographer’s job is to tell a story through their pictures. While some of the most creative among us can invoke emotion or convey a thought with one single photo, the rest of us will rely on a photo essay.

In the following article, we’ll go into detail about what a photo essay is and how to craft one while providing some detailed photo essay examples.

What is a Photo Essay? 

A photo essay is a series of photographs that, when assembled in a particular order, tell a unique and compelling story. While some photographers choose only to use pictures in their presentations, others will incorporate captions, comments, or even full paragraphs of text to provide more exposition for the scene they are unfolding.

A photo essay is a well-established part of photojournalism and have been used for decades to present a variety of information to the reader. Some of the most famous photo essayists include Ansel Adams , W. Eugene Smith, and James Nachtwey. Of course, there are thousands of photo essay examples out there from which you can draw inspiration.

Why Consider Creating a Photo Essay?

As the old saying goes, “a picture is worth 1000 words.” This adage is, for many photographers, reason enough to hold a photo essay in particularly high regard.

For others, a photo essay allow them to take pictures that are already interesting and construct intricate, emotionally-charged tales out of them. For all photographers, it is yet another skill they can master to become better at their craft.

As you might expect, the photo essay have had a long history of being associated with photojournalism. From the Great Depression to Civil Rights Marches and beyond, many compelling stories have been told through a combination of images and text, or photos alone. A photo essay often evokes an intense reaction, whether artistic in nature or designed to prove a socio-political point.

Below, we’ll list some famous photo essay samples to further illustrate the subject.

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Famous Photo Essays

“The Great Depression” by Dorothea Lange – Shot and arranged in the 1930s, this famous photo essay still serves as a stark reminder of The Great Depression and Dust Bowl America . Beautifully photographed, the black and white images offer a bleak insight to one of the country’s most difficult times.

“The Vietnam War” by Philip Jones Griffiths – Many artists consider the Griffiths’ photo essay works to be some of the most important records of the war in Vietnam. His photographs and great photo essays are particularly well-remembered for going against public opinion and showing the suffering of the “other side,” a novel concept when it came to war photography.

Various American Natural Sites by Ansel Adams – Adams bought the beauty of nature home to millions, photographing the American Southwest and places like Yosemite National Park in a way that made the photos seem huge, imposing, and beautiful.

“Everyday” by Noah Kalina – Is a series of photographs arranged into a video. This photo essay features daily photographs of the artist himself, who began taking capturing the images when he was 19 and continued to do so for six years.

“Signed, X” by Kate Ryan – This is a powerful photo essay put together to show the long-term effects of sexual violence and assault. This photo essay is special in that it remains ongoing, with more subjects being added every year.

Common Types of Photo Essays

While a photo essay do not have to conform to any specific format or design, there are two “umbrella terms” under which almost all genres of photo essays tend to fall. A photo essay is thematic and narrative. In the following section, we’ll give some details about the differences between the two types, and then cover some common genres used by many artists.

⬥ Thematic 

A thematic photo essay speak on a specific subject. For instance, numerous photo essays were put together in the 1930s to capture the ruin of The Great Depression. Though some of these presentations followed specific people or families, they mostly told the “story” of the entire event. There is much more freedom with a thematic photo essay, and you can utilize numerous locations and subjects. Text is less common with these types of presentations.

⬥ Narrative 

A narrative photo essay is much more specific than thematic essays, and they tend to tell a much more direct story. For instance, rather than show a number of scenes from a Great Depression Era town, the photographer might show the daily life of a person living in Dust Bowl America. There are few rules about how broad or narrow the scope needs to be, so photographers have endless creative freedom. These types of works frequently utilize text.

Common Photo Essay Genres

Walk a City – This photo essay is when you schedule a time to walk around a city, neighborhood, or natural site with the sole goal of taking photos. Usually thematic in nature, this type of photo essay allows you to capture a specific place, it’s energy, and its moods and then pass them along to others.

The Relationship Photo Essay – The interaction between families and loved ones if often a fascinating topic for a photo essay. This photo essay genre, in particular, gives photographers an excellent opportunity to capture complex emotions like love and abstract concepts like friendship. When paired with introspective text, the results can be quite stunning. 

The Timelapse Transformation Photo Essay – The goal of a transformation photo essay is to capture the way a subject changes over time. Some people take years or even decades putting together a transformation photo essay, with subjects ranging from people to buildings to trees to particular areas of a city.

Going Behind The Scenes Photo Essay – Many people are fascinated by what goes on behind the scenes of big events. Providing the photographer can get access; to an education photo essay can tell a very unique and compelling story to their viewers with this photo essay.

Photo Essay of a Special Event – There are always events and occasions going on that would make an interesting subject for a photo essay. Ideas for this photo essay include concerts, block parties, graduations, marches, and protests. Images from some of the latter were integral to the popularity of great photo essays.

The Daily Life Photo Essay – This type of photo essay often focus on a single subject and attempt to show “a day in the life” of that person or object through the photographs. This type of photo essay can be quite powerful depending on the subject matter and invoke many feelings in the people who view them.

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Photo Essay Ideas and Examples

One of the best ways to gain a better understanding of photo essays is to view some photo essay samples. If you take the time to study these executions in detail, you’ll see just how photo essays can make you a better photographer and offer you a better “voice” with which to speak to your audience.

Some of these photo essay ideas we’ve already touched on briefly, while others will be completely new to you. 

Cover a Protest or March  

Some of the best photo essay examples come from marches, protests, and other events associated with movements or socio-political statements. Such events allow you to take pictures of angry, happy, or otherwise empowered individuals in high-energy settings. The photo essay narrative can also be further enhanced by arriving early or staying long after the protest has ended to catch contrasting images. 

Photograph a Local Event  

Whether you know it or not, countless unique and interesting events are happening in and around your town this year. Such events provide photographers new opportunities to put together a compelling photo essay. From ethnic festivals to historical events to food and beverage celebrations, there are many different ways to capture and celebrate local life.

Visit an Abandoned Site or Building  

Old homes and historical sites are rich with detail and can sometimes appear dilapidated, overgrown by weeds, or broken down by time. These qualities make them a dynamic and exciting subject. Many great photo essay works of abandoned homes use a mix of far-away shots, close-ups, weird angles, and unique lighting. Such techniques help set a mood that the audience can feel through the photographic essay.

Chronicle a Pregnancy

Few photo essay topics could be more personal than telling the story of a pregnancy. Though this photo essay example can require some preparation and will take a lot of time, the results of a photographic essay like this are usually extremely emotionally-charged and touching. In some cases, photographers will continue the photo essay project as the child grows as well.

Photograph Unique Lifestyles  

People all over the world are embracing society’s changes in different ways. People live in vans or in “tiny houses,” living in the woods miles away from everyone else, and others are growing food on self-sustaining farms. Some of the best photo essay works have been born out of these new, inspiring movements.

Photograph Animals or Pets  

If you have a favorite animal (or one that you know very little about), you might want to arrange a way to see it up close and tell its story through images. You can take photos like this in a zoo or the animal’s natural habitat, depending on the type of animal you choose. Pets are another great topic for a photo essay and are among the most popular subjects for many photographers.

Show Body Positive Themes  

So much of modern photography is about showing the best looking, prettiest, or sexiest people at all times. Choosing a photo essay theme like body positivity, however, allows you to film a wide range of interesting-looking people from all walks of life.

Such a photo essay theme doesn’t just apply to women, as beauty can be found everywhere. As a photo essay photographer, it’s your job to find it!

Bring Social Issues to Life  

Some of the most impactful social photo essay examples are those where the photographer focuses on social issues. From discrimination to domestic violence to the injustices of the prison system, there are many ways that a creative photographer can highlight what’s wrong with the world. This type of photo essay can be incredibly powerful when paired with compelling subjects and some basic text.

Photograph Style and Fashion

If you live in or know of a particularly stylish locale or area, you can put together an excellent thematic photo essay by capturing impromptu shots of well-dressed people as they pass by. As with culture, style is easily identifiable and is as unifying as it is divisive. Great photo essay examples include people who’ve covered fashion sub-genres from all over the world, like urban hip hop or Japanese Visual Kei. 

Photograph Native Cultures and Traditions  

If you’ve ever opened up a copy of National Geographic, you’ve probably seen photo essay photos that fit this category. To many, the traditions, dress, religious ceremonies, and celebrations of native peoples and foreign cultures can be utterly captivating. For travel photographers, this photo essay is considered one of the best ways to tell a story with or without text.

Capture Seasonal Or Time Changes In A Landmark Photo Essay

Time-lapse photography is very compelling to most viewers. What they do in a few hours, however, others are doing over months, years, and even decades. If you know of an exciting landscape or scene, you can try to capture the same image in Winter, Spring, Summer, and Fall, and put that all together into one landmark photo essay.

Alternatively, you can photograph something being lost or ravaged by time or weather. The subject of your landmark photo essay can be as simple as the wall of an old building or as complex as an old house in the woods being taken over by nature. As always, there are countless transformation-based landmark photo essay works from which you can draw inspiration.

Photograph Humanitarian Efforts or Charity  

Humanitarian efforts by groups like Habitat for Humanity, the Red Cross, and Doctors Without Borders can invoke a powerful response through even the simplest of photos. While it can be hard to put yourself in a position to get the images, there are countless photo essay examples to serve as inspiration for your photo essay project.

How to Create a Photo Essay

There is no singular way to create a photo essay. As it is, ultimately, and artistic expression of the photographer, there is no right, wrong, good, or bad. However, like all stories, some tell them well and those who do not. Luckily, as with all things, practice does make perfect. Below, we’ve listed some basic steps outlining how to create a photo essay

Steps To Create A Photo Essay

Choose Your Topic – While some photo essayists will be able to “happen upon” a photo story and turn it into something compelling, most will want to choose their photo essay topics ahead of time. While the genres listed above should provide a great starting place, it’s essential to understand that photo essay topics can cover any event or occasion and any span of time

Do Some Research – The next step to creating a photo essay is to do some basic research. Examples could include learning the history of the area you’re shooting or the background of the person you photograph. If you’re photographing a new event, consider learning the story behind it. Doing so will give you ideas on what to look for when you’re shooting.  

Make a Storyboard – Storyboards are incredibly useful tools when you’re still in the process of deciding what photo story you want to tell. By laying out your ideas shot by shot, or even doing rough illustrations of what you’re trying to capture, you can prepare your photo story before you head out to take your photos.

This process is especially important if you have little to no control over your chosen subject. People who are participating in a march or protest, for instance, aren’t going to wait for you to get in position before offering up the perfect shot. You need to know what you’re looking for and be prepared to get it.

Get the Right Images – If you have a shot list or storyboard, you’ll be well-prepared to take on your photo essay. Make sure you give yourself enough time (where applicable) and take plenty of photos, so you have a lot from which to choose. It would also be a good idea to explore the area, show up early, and stay late. You never know when an idea might strike you.

Assemble Your Story – Once you develop or organize your photos on your computer, you need to choose the pictures that tell the most compelling photo story or stories. You might also find some great images that don’t fit your photo story These can still find a place in your portfolio, however, or perhaps a completely different photo essay you create later.

Depending on the type of photographer you are, you might choose to crop or digitally edit some of your photos to enhance the emotions they invoke. Doing so is completely at your discretion, but worth considering if you feel you can improve upon the naked image.

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Best Photo Essays Tips And Tricks

Before you approach the art of photo essaying for the first time, you might want to consider with these photo essay examples some techniques, tips, and tricks that can make your session more fun and your final results more interesting. Below, we’ve compiled a list of some of the best advice we could find on the subject of photo essays. 

⬥ Experiment All You Want 

You can, and should, plan your topic and your theme with as much attention to detail as possible. That said, some of the best photo essay examples come to us from photographers that got caught up in the moment and decided to experiment in different ways. Ideas for experimentation include the following: 

Angles – Citizen Kane is still revered today for the unique, dramatic angles used in the film. Though that was a motion picture and not photography, the same basic principles still apply. Don’t be afraid to photograph some different angles to see how they bring your subject to life in different ways.

Color – Some images have more gravitas in black in white or sepia tone. You can say the same for images that use color in an engaging, dynamic way. You always have room to experiment with color, both before and after the shoot.

Contrast – Dark and light, happy and sad, rich and poor – contrast is an instantly recognizable form of tension that you can easily include in your photo essay. In some cases, you can plan for dramatic contrasts. In other cases, you simply need to keep your eyes open.

Exposure Settings – You can play with light in terms of exposure as well, setting a number of different moods in the resulting photos. Some photographers even do random double exposures to create a photo essay that’s original.

Filters – There are endless post-production options available to photographers, particularly if they use digital cameras. Using different programs and apps, you can completely alter the look and feel of your image, changing it from warm to cool or altering dozens of different settings.

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If you’re using traditional film instead of a digital camera, you’re going to want to stock up. Getting the right shots for a photo essay usually involves taking hundreds of images that will end up in the rubbish bin. Taking extra pictures you won’t use is just the nature of the photography process. Luckily, there’s nothing better than coming home to realize that you managed to capture that one, perfect photograph. 

⬥ Set the Scene 

You’re not just telling a story to your audience – you’re writing it as well. If the scene you want to capture doesn’t have the look you want, don’t be afraid to move things around until it does. While this doesn’t often apply to photographing events that you have no control over, you shouldn’t be afraid to take a second to make an OK shot a great shot. 

⬥ Capture Now, Edit Later 

Editing, cropping, and digital effects can add a lot of drama and artistic flair to your photos. That said, you shouldn’t waste time on a shoot, thinking about how you can edit it later. Instead, make sure you’re capturing everything that you want and not missing out on any unique pictures. If you need to make changes later, you’ll have plenty of time! 

⬥ Make It Fun 

As photographers, we know that taking pictures is part art, part skill, and part performance. If you want to take the best photo essays, you need to loosen up and have fun. Again, you’ll want to plan for your topic as best as you can, but don’t be afraid to lose yourself in the experience. Once you let yourself relax, both the ideas and the opportunities will manifest.

⬥ It’s All in The Details 

When someone puts out a photographic essay for an audience, that work usually gets analyzed with great attention to detail. You need to apply this same level of scrutiny to the shots you choose to include in your photo essay. If something is out of place or (in the case of historical work) out of time, you can bet the audience will notice.

⬥ Consider Adding Text

While it isn’t necessary, a photographic essay can be more powerful by the addition of text. This is especially true of images with an interesting background story that can’t be conveyed through the image alone. If you don’t feel up to the task of writing content, consider partnering with another artist and allowing them tor bring your work to life.

Final Thoughts 

The world is waiting to tell us story after story. Through the best photo essays, we can capture the elements of those stories and create a photo essay that can invoke a variety of emotions in our audience.

No matter the type of cameras we choose, the techniques we embrace, or the topics we select, what really matters is that the photos say something about the people, objects, and events that make our world wonderful.

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How to Create a Photo Essay in 9 Steps (with Examples)

Photo Editing , Tutorials

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What is a photo essay?

• Photo essays vs photo stories
• How photo essays help you
• 9 Steps to create photo essays

How to share your photo essays

Read Time: 11 minutes

Gather up a handful of images that seem to go together, and voila! It’s a photo essay, right? Well… no. Though, this is a common misconception.

In reality, a photo essay is much more thoughtful and structured than that. When you take the time to craft one, you’re using skills from all facets of our craft – from composition to curation.

In this guide, you’ll learn what makes a photo essay an amazing project that stretches your skills. You'll also learn exactly how to make one step by step.

• Photo essay vs photo story

A photo essay is a collection of images based around a theme, a topic, a creative approach, or an exploration of an idea. Photo essays balance visual variety with a cohesive style and concept.

What's the difference between a photo essay and a photo story?

The terms photo essay and photo story are often used interchangeably. Even the dictionary definition of “photo essay” includes using images to convey either a theme or a story.

But in my experience, a photo essay and a photo story are two different things. As you delve into the field of visual storytelling, distinguishing between the two helps you to take a purposeful approach to what you’re making .

The differences ultimately lie in the distinctions between theme, topic and story.

Themes are big-picture concepts. Example: Wildness

Topics are more specific than themes, but still overarching. Example : Wild bears of Yellowstone National Park

Stories are specific instances or experiences that happen within, or provide an example for, a topic or theme. Example: A certain wild bear became habituated to tourists and was relocated to maintain its wildness

Unlike a theme or topic, a story has particular elements that make it a story. They include leading characters, a setting, a narrative arc, conflict, and (usually) resolution.

With that in mind, we can distingush between a photo essay and a photo story.

Themes and Topics vs Stories

A photo essay revolves around a topic, theme, idea, or concept. It visually explores a big-picture something .

This allows a good deal of artistic leeway where a photographer can express their vision, philosophies, opinions, or artistic expression as they create their images.

A photo story  is a portfolio of images that illustrate – you guessed it – a story.

Because of this, there are distinct types of images that a photo story uses that add to the understanding, insight, clarity and meaning to the story for viewers. While they can certainly be artistically crafted and visually stunning, photo stories document something happening, and rely on visual variety for capturing the full experience.

A photo essay doesn’t need to have the same level of structured variety that a photo story requires. It can have images that overlap or are similar, as they each explore various aspects of a theme.

Photo essays can be about any topic. If you live in a city, consider using your nature photography to make an essay about the wildlife that lives in your neighborhood . 

The role of text with photos

A photo story typically runs alongside text that narrates the story. We're a visual species, and the images help us feel like we are there, experiencing what's happening. So, the images add significant power to the text, but they're often a partner to it.

This isn’t always the case, of course. Sometimes photo stories don’t need or use text. It’s like reading a graphic novel that doesn’t use text. Moving through the different images that build on each other ultimately unveils the narrative.

Photo essays don’t need to rely on text to illuminate the images' theme or topic. The photographer may use captions (or even a text essay), or they may let the images speak for themselves.

Definitions are helpful guidelines (not strict rules)

Some people categorize photo essays as either narrative or thematic. That's essentially just calling photo stories “narrative photo essays” and photo essays “thematic photo essays.”

But, a story is a defined thing, and any writer/editor will tell you themes and topics are not the same as stories. And we use the word “story” in our daily lives as it’s defined. So, it makes far more sense to name the difference between a photo essay and a photo story, and bask in the same clarity writers enjoy .

Photo stories illustrate a particular experience, event, narrative, something that happened or is happening.

Photo essays explore an idea, concept, topic, theme, creative approach, big-picture something .

Both photo essays and photo stories are immensely powerful visual tools. And yes, the differences between them can certainly be blurred, as is always the case with art.

Simply use this distinction as a general guideline, providing extra clarity around what you’re making and why you're making it.

To dig into specific types of images used to create powerful photo stories, check out this training: 6 Must-Have Shots for a Photo Story. 

Meanwhile, let’s dig deeper into photo essays.

Photo essays are a chance to try new styles or techniques that stretch your skills and creativity. This image was part of an essay exploring simplicity and shape, and helped me learn new skills in black and white post-processing.

How photo essays improve your photography

Creating photo essays is an amazing antidote if you’ve ever felt a lack of direction or purpose in your photography. Photo essays help build your photographic skills in at least 3 important ways.

1. You become more strategic in creating a body of work

It's easy to get stuck in a rut of photographing whatever pops up in front of you. And when you do, you end up with a collection of stand-alone shots.

These singles may work fine as a print, a quick Instagram post, or an addition to your gallery of shots on your website. But amassing a bunch of one-off shots limits your opportunities as a photographer for everything from exhibits to getting your work published.

Building photo essays pushes you to think strategically about what you photograph, why, and how. You're working toward a particular deliverable – a cohesive visual essay – with the images you create.

This elevates your skills in crafting your photo essay, and in how you curate the rest of your work, from galleries on your website to selecting images to sell as prints .

2. You become more purposeful in your composition skills

Composition is so much more than just following the rule of thirds, golden spirals, or thinking about the angle of light in a shot.

Composition is also about thinking ahead in what you’re trying to accomplish with a photograph – from what you’re saying through it to its emotional impact on a viewer – and where it fits within a larger body of work.

Photo essays push you to think critically about each shot – from coming up with fresh compositions for familiar subjects, to devising surprising compositions to fit within a collection, to creating compositions that expand on what’s already in a photo essay.

You’re pushed beyond creating a single pleasing frame, which leads you to shoot more thoughtfully and proactively than ever.

(Here’s a podcast episode on switching from reactive shooting to proactive shooting.)

3. You develop strong editing and curation skills

Selecting which images stay, and which get left behind is one of the hardest jobs on a photographer’s to-do list. Mostly, it’s because of emotional attachment.

You might think it’s an amazing shot because you know the effort that went into capturing it. Or perhaps when you look at it, you get a twinge of the joy or exhilaration you felt the moment you captured it. There’s also the second-guessing that goes into which of two similar images is the best – which will people like more? So you’re tempted to just show both.

Ultimately, great photographers appear all the more skilled because they only show their best work. That in and of itself is a skill they’ve developed through years of ruthlessly editing their own work.

Because the most powerful photo essays only show a handful of extraordinary images, you’re bound to develop the very same critical skill (and look all the more talented because of it).

Photo essays are also a great stepping stone to creating photo stories. If you’re interested in moving beyond stand-alone shots and building stories, shooting photo essays will get your creative brain limbered up and ready for the adventure of photo stories.

A photo essay exploring the natural history of a favorite species is an exciting opportunity for an in-depth study. For me, that was a photo essay on emotive images of the American dipper (Cinclus mexicanus) as it hunts in streams. 

9 Simple steps to create your photo essays

1. clarify your theme.

Choose a theme, topic, or concept you want to explore. Spend some time getting crystal clear on what you want to focus on. It helps to write out a few sentences, or even a few paragraphs noting:

• What you want the essay to be about
• What kinds of images you want to create as part of it
• How you’ll photograph the images
• The style, techniques, or gear you might use to create your images
• What “success” looks like when you’re done with your photo essay

You don’t have to stick to what you write down, of course. It can change during the image creation process. But fleshing your idea out on paper goes a long way in clarifying your photo essay theme and how you’ll go about creating it.

2. Create your images

Grab your camera and head outside!

As you’re photographing your essay, allow yourself some freedom to experiment. Try unusual compositions or techniques that are new to you.

Stretch your style a little, or “try on” the style of other photographers you admire who have photographed similar subjects.

Photo essays are wonderful opportunities to push yourself outside of your comfort zone and grow as a photographer.

Remember that a photo essay is a visually cohesive collection of images that make sense together. So, while you might stretch yourself into new terrain as you shoot, try to keep that approach, style, or strategy consistent.

Don’t be afraid to create lots of images. It’s great to have lots to choose from in the editing process, which comes up next.

3. Pull together your wide edit

Once you’ve created your images, pull together all the images that might make the cut. This could be as many as 40-60 images. Include anything you want to consider for the final essay in the wide edit.

From here, start weeding out images that:

• are weaker in composition or subject matter
• stand out like a sore thumb from the rest of the collection
• Are similar to other stronger images in the collection

It's helpful to review the images at thumbnail size. You make more instinctive decisions and can more easily see the body of work as a whole. If an image is strong even at thumbnail size to stand out from similar frames while also partnering well with other images in the collection, that's a good sign it's strong enough for the essay.

4. Post-process your images for a cohesive look

Now it’s time to post-process the images. Use whatever editing software you’re comfortable with to polish your images.

Again, a photo essay has a cohesive visual look. If you use presets, filters, or other tools, use them across all the images.

5. Finalize your selection

It’s time to make the tough decisions. Select only the strongest for your photo essay from your group of images.

Each image should be strong enough to stand on its own and make sense as part of the whole group.

Many photo essays range from 8-12 images. But of course, it varies based on the essay. The number of images you have in your final photo essay is up to you.

Remember, less is more. A photo essay is most powerful when each image deserves to be included.

6. Put your images in a purposeful order

Create a visual flow with your images. Decide which image is first, and build from there. Use compositions, colors, and subject matter to decide which image goes next, then next, then next in the order.

Think of it like music: notes are arranged in a way that builds energy, or slows it down, surprise listeners with a new refrain, or drop into a familiar chorus. How the notes are ordered creates emotional arcs for listeners.

How you order your images is similar.

Think of the experience a viewer will have as they look at one image, then the next, and the next. Order your images so they create the experience you want your audience to have.

7. Get feedback

The best photographers make space for feedback, even when it’s tough to hear. Your work benefits from not just hearing feedback, but listening to it and applying what you learn from it.

Show your photo essay to people who have different sensibilities or tastes. Friends, family members, fellow photographers – anyone you trust to give you honest feedback.

Watch their reactions and hear what they say about what they’re seeing. Use their feedback to guide you in the next step.

8. Refine, revise, and finalize

Let your photo essay marinate for a little while. Take a day or two away from it. Then use your freshened eyes and the feedback you received from the previous step to refine your essay.

Swap out any selects you might want to change and reorder the images if needed.

9. Add captions

Even if you don’t plan on displaying captions with your images, captioning your images is a great practice to get into. It gives context, story, and important information to each image. And, more than likely, you will want to use these captions at some point when you share your photo essay, which we dive into later in this article.

Add captions to the image files using Lightroom, Bridge, or other software programs.

Create a document, such as a Google or Word doc, with captions for each image.

In your captions, share a bit about the story behind the image, or the creation process. Add whatever makes sense to share that provides a greater understanding of the image and its purpose.

Photo essays allow you to explore deliberate style choices, such as a focus on shapes, patterns, textures, and lines. Since each photo is part of a larger essay, it encourages you to be bold with choices you might not otherwise make. 

5 Examples of amazing nature photo essays

1. “how the water shapes us” from the nature conservancy.

This gorgeous essay, crafted with the work of multiple photographers, explores the people and places within the Mississippi River basin. Through the images, we gain a sense of how the water influences life from the headwater all the way to the Gulf of Mexico. Notice how each photographer is tasked with the same theme, yet approaches it with their own distinct style and vision. It is a wonderful example of the sheer level of visual variety you can have while maintaining a consistent style or theme.

View it here

2. “A Cyclist on the English Landscape” from New York Times’ The World Through A Lens series

This photo essay is a series of self-portraits by travel photographer Roff Smith while “stuck” at home during the pandemic. As he peddled the roads making portraits, the project evolved into a “celebration of traveling at home”. It’s a great example of how visually consistent you can be inside a theme while making each image completely unique.

3. “Vermont, Dressed In Snow” from New York Times’ The World Through A Lens series

This essay by aerial photographer Caleb Kenna uses a very common photo essay theme: snow. Because all images are aerial photographs, there’s a consistency to them. Yet, the compositions are utterly unique from one another. It’s a great example of keeping viewers surprised as they move from one image to the next while still maintaining a clear focus on the theme.

4. “Starling-Studded Skies” from bioGraphic Magazine

This beautiful essay is by Kathryn Cooper, a physicist trained in bioinformatics, and a talented photographer. She used a 19th century photographic technique, chronophotography, to create images that give us a look at the art and science of starling murmurations. She states: “I’m interested in the transient moments when chaos briefly changes to order, and thousands of individual bodies appear to move as one.” This essay is a great example of deep exploration of a concept using a specific photographic technique.

View it here   (Note: must be viewed on desktop)

5. “These Scrappy Photos Capture the Action-Packed World Beneath a Bird Feeder” from Audubon Magazine

This photo essay from conservation photographer Carla Rhodes explores the wildlife that takes advantage of the bounty of food waiting under bird feeders . Using remote camera photography , Rhodes gives viewers a unique ground-level perspective and captures moments that make us feel like we’re in conversation with friends in the Hundred Acre Woods. This essay is a great example of how perspective, personality, and chance can all come into play as you explore both an idea and a technique.

25 Ideas for creative photo essays you can make

The possibilities for photo essays are truly endless – from the concepts you explore to the techniques you use and styles you apply.

Choose an idea, hone your unique perspective on it, then start applying the 9 simple steps from above. 

• The life of a plant or animal (your favorite species, a species living in your yard, etc)
• The many shapes of a single species (a tree species, a bird species, etc)
• How a place changes over time
• The various moods of a place
• A conservation issue you care about
• Math in nature
• Urban nature
• Seasonal changes
• Your yard as a space for nature
• Shifting climate and its impacts
• Human impacts on environments
• Elements: Water, wind, fire, earth
• Day in the life (of a person, a place, a stream, a tree…)
• Outdoor recreation (birding, kayaking, hiking, naturalist journaling…)
• Wildlife rehabilitation
• Lunar cycles
• Sunlight and shadows
• Your local watershed
• Coexistence

As you zero in on a photo essay theme, consider two things: what most excites you about an idea, and what about it pushes you out of your comfort zone. The heady mix of joy and challenge will ensure you stick with it. 

Your photo essay is ready for the world! Decide how you’d like to make an impact with your work. You might use one or several of the options below.

1. Share it on your website

Create a gallery or a scrollytelling page on your website. This is a great way to drive traffic to your website where people can peruse your photo essay and the rest of the photography you have.

Putting it on your website and optimizing your images for SEO helps you build organic traffic and potentially be discovered by a broader audience, including photo editors.

2. Create a scrollytelling web page

If you enjoy the experience of immersive visual experiences, consider making one using your essay. And no, you don’t have to be a whiz at code to make it happen.

Shorthand helps you build web pages with scrollytelling techniques that make a big impression on viewers. Their free plan allows you to publish 3 essays or stories.

3. Create a Medium post

If you don’t have a website and want to keep things simple, a post on Medium is a great option.

Though it’s known for being a platform for bloggers, it’s also possible to add images to a post for a simple scroll.

And, because readers can discover and share posts, it’s a good place for your photos to get the attention of people who might not otherwise come across it.

4. Share it on Instagram

Instagram has changed a lot over the last couple of years, but it’s still a place for photographers to share their work thoughtfully.

There are at least 3 great ways to share your photo essay on the platform.

– Create a single post for each image. Add a caption. Publish one post per day until the full essay is on your feed. Share each post via Instagram Stories to bring more attention and interaction to your photo essay.

– Create a carousel post. You can add up 10 photos to a carousel post, so you may need to create two of them for your full photo essay. Or you might create a series of carousel posts using 3-4 images in each.

– Create a Reel featuring your images as a video.  The algorithm heavily favors reels, so turning your photo essay into a video experience can get it out to a larger audience.

I ran a “create a reel” challenge in my membership community. One member created a reel with her still images around a serious conservation issue. It gathered a ton of attention and landed her opportunities to share her message through YouTube and podcast interviews and publishing opportunities. Watch it here.

5. Exhibit it locally

Reach out to local galleries, cafes, pubs, or even the public library to see if they’re interested in hanging your photo essay for display. Many local businesses and organizations happily support the work of local artists.

6. Pitch your photo essay to publications

One of the best ways to reach an audience with your work is to get it published. Find publications that are a great fit for the theme and style of your photo essay, then pitch your essay for consideration. You gain a fantastic opportunity to share your work widely and can earn a paycheck at the same time.

Remember that if you want to get your photo essay published, you may want to hold back from sharing it publicly before you pitch it to publications.

PIN THIS FOR LATER

Jaymi Heimbuch

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What is a Photo Essay in Photography (13 Examples You Can Try)

Do you know what a photo essay is?

If not, that’s okay. Many photographers aren’t even familiar with the term. I didn’t know until a few years back myself after doing many of them unknowingly.

A photo essay is an interesting form of visual storytelling that presents a narrative through a series of images.

Powerful photo essays communicate emotions and understanding without using words.

You’re guiding the viewer through your narrative journey.

In this article, I’ll be going over the important parts of a great photo essay idea, 13 interesting photo essay ideas you can try, and a few photo essay tips.

What is a Photo Essay?

A photo essay is a powerful form of visual storytelling in which a narrative is presented through a series of images.

Unlike a written essay, a photo essay relies on visuals to tell a story and evoke emotions within the viewer. When you create a photo essay, you can stretch your creative limits and explore new ways of connecting with your audience.

In a photo story or essay, the images are carefully selected.

They’re arranged in order to create a coherent and engaging narrative.

Each photograph should contribute to the overall theme of the story and maintain visual and technical consistency throughout.

As the photographer, you play a big role in coming up with interesting photo essay ideas, the narrative, and providing context for the images.

To create a good photo essay, here are a few guidelines:

Choose a Strong Theme: Select a subject that resonates with your audience and communicates a clear message or emotion.

Curate the Images: Carefully select the photographs that best represent your theme and arrange them logically.

Maintain Consistency: Your images should have a consistent visual style, color palette, and framing. You want to create a cohesive narrative.

Provide Context: Include captions or short text descriptions to give the viewer a better understanding of the story being told.

Other Important Elements of a Photo Essay

These other components help provide a clear narrative and evoke emotions that keep the audience engaged in your story.

Storytelling : The primary purpose of a photo essay is to tell a story through your images. You must carefully choose your photos to convey a coherent and interesting narrative. The flow of your images should guide the viewer through your perspective or various viewpoints on the subject.

Emotion : A strong photo essay evokes emotions that resonate with the viewer. As you select your photos, consider how they touch the viewer emotionally. The emotions your images evoke can differ, ranging from happiness and love to fear and sadness.

Idea : Your photo essay idea should revolve around a central idea or theme. This foundation not only provides direction for your work but also ensures your images remain focused and relevant. Before starting your photo essay, you need a well-defined idea that’ll guide your photography and narrative.

Style : For your photo essay to be visually cohesive you need a consistent style. This can include using a particular color palette, choosing images with a distinct composition, or using a specific technique in each photo. As you curate your images, make sure they’re consistent in their visual qualities to create a harmonious presentation.

Composition : The composition of each photo plays a significant role in guiding the viewer’s eye within the image. Pay attention to elements like leading lines, patterns, and framing.

Technique : Using specific photography techniques can create a unique style for your photo essay. Experiment with different techniques like long exposures, shallow depth of field, and post-processing methods. Doing so will enhance the visual impact of your images.

Why Create a Photo Essay

Creating a photo essay allows you to merge your passion for photography with the art of storytelling.

By focusing on a specific narrative, you have a purpose and direction while capturing images. This can lead to a deeper connection with your subject and inspiration to create an interesting visual story.

And as a photographer, you can use photo stories to experiment with various styles, techniques, and compositions.

This not only challenges your creativity but also helps improve your skills as a photographer. The process encourages you to explore new perspectives and angles while conveying your message.

The images you choose can make people feel happy, sad, or even angry. By doing so, you harness the power of visuals to communicate a message beyond words.

Photo essays also serve as an opportunity for reflection.

By picking a topic or theme close to your heart, you can ponder, look back, analyze, and dive deeper into a subject matter. It can be a powerful tool for personal growth and self-expression, allowing you to learn more about your own emotions and perceptions.

This is valuable if you intend to share your photography with a wider audience.

You can use a photo essay to show your skills in composition, storytelling, and emotional impact, making it a powerful way to gain recognition.

13 Photo Essay Examples

There are so many great photo essay examples, and I might try all of them myself!

But here are 13 not-too-hard photo essay ideas you can try.

1. Local Event Photo Essay

This is one of the most popular photo essay examples. You’re capturing the joy of local events by focusing on the participants’ emotions and interactions.

Doing so shows the diversity of the people and the range of activities taking place. From stall setups to exciting performances. Document memorable moments and unique aspects of the event that make it stand out.

2. A Day in the Life Photo Essay

Highlight a typical day in the life of a person, family, or community.

This photographic essay gives you an opportunity to capture the reality of daily life and routines. Focus on the small moments that give insight into the subject’s personality and relationships.

3. Transformation Photo Essay

Transformation photo essay topics are popular. This photo essay project showcases the power of change through photographs that depict the transformation of a person, place, or object. Include before and after pictures.

You want shots with angles and perspectives that show change and development. One of the most common transformation photo essay examples is weight loss before and after.

4. Family Photo Essay

Tell the story of a family’s life together by capturing candid moments, daily routines, and special occasions.

Focus on the relationships between family members and the unique characteristics that make them a cohesive unit.

5. Education Photo Essay

An educational photo essay shows the educational process in action by documenting classes, workshops, or seminars.

You can capture students’ learning and applying new skills. Observe interactions between teachers and students. Or show off diverse educational settings, from schools to informal learning environments.

6. Urban Renewal Photo Essay Examples

Explore the renewal of urban spaces with your photography.

Take pictures as the city improves, new developments go up, and the impact it has on local communities. Include images of old and new architecture, as well as scenes that feature revitalization efforts.

7. The Changing Seasons of a Park Photo Essay

Make a transformation essay showing the changing seasons in a park. With this photo story, you want to capture the elements of the atmosphere that make each season of the year unique.

Highlight the features and activities that define each season, from the colors of the leaves to the snow-covered landscapes.

Bonus points if you can shoot the same shot for each photo!

8. City Artwork and Murals Photo Essay

Another great photo essay example is celebrating the urban art scene by showcasing striking murals and street art found in cities and towns. Take photos that show the diverse styles, colors, and messages conveyed by the artists.

9. Historic Landmarks: Then and Now Photo Essay

Compare historic landmarks and sites in their current state with photographs from the past. This photo essay can show the changes and preservation efforts of these important cultural and historical places.

10. Coffee Shop Chronicles

Photograph coffee shops or the unique atmosphere of your favorite local coffee shop. Then document with your essay the diverse customers, staff members, and aesthetic elements that make it special.

Focus on the details that give it character and the emotions it evokes in visitors and customers.

11. Through The Lens of a Photographer

Be a photographer for another photographer and provide insight into their creative process. It can be a friend, another professional photographer, or even someone you want to learn from.

You can showcase their work, techniques, and equipment with your photo story. Include behind-the-scenes shots of the photographer in action, as well as their perspective on their craft.

12. Recipes From Your Favorite Local Restaurant

Do a photo shoot and partner with a local restaurant to create a visually appealing photo essay featuring their signature dishes.

You can include photographs of the cooking process, finished plates, and behind-the-scenes shots of the kitchen and staff.

13. Behind The Scenes Photo Essay

Offer a glimpse into the hidden aspects of various locations, professions, or events. Capture the unseen scenes and the people who make them happen by providing a unique and rarely seen perspective.

Tips for Creating Your Own Photo Essay

Choose Something You Love: Do something that sparks emotion in you and others. Tell a story that’s personal and meaningful to you. Whether it’s a social issue, an event, or a day in the life of a specific person, make it a subject you love.

Develop Your Own Style: Your unique photography style plays a role in keeping your audience engaged. And having a signature style can help you carve out a niche for yourself. This will attract clients who appreciate and seek your unique perspective.

Plan Your Shots: Photo essays are like storytelling, so take time to compose and plan out each image carefully. Each photo communicates an essential part of your story. Without a story, there’s nothing to captivate your viewers.

Keep The Story Cohesive: Maintain a clear narrative throughout your photo essays. Each image contributes to the story’s flow. So, organize your photos logically for effective communication of your message.

The Power of Sequence: Plotting the Narrative Arc for Your Photo Essay

Just like a traditional narrative, your photo essay should have a beginning, middle, and end.

The opening image sets the stage and draws your audience in. It’s similar to the hook in written storytelling.

As you progress towards the middle of your essay, develop your theme or subject further. This may involve using contrasting images or presenting different aspects of your topic to maintain viewer interest. And finally, end with an impactful image that leaves a lasting impression or delivers a powerful message.

View these steps as the equivalent of crafting plot points in written narratives:

Beginning : Set up your story.

Middle : Develop the main characters or themes.

End : Resolve any conflicts or deliver the final message.

Linking Images Together: The Art of Transitions in Photo Stories

Transitions are super important.

They’re key elements that string individual photos together. Photo essay transitions are like the transitions between paragraphs in writing. They help maintain flow and continuity.

A transition might be thematic, such as moving from color-filled scenes. Or black-and-white images to represent shifting moods or timescales.

It might even be visual: you can focus on common shapes, patterns, or subjects across several photographs.

To create effective photo transitions:

Identify common themes between photos.

Look for similarities in colors, textures, shapes, and lighting.

Experiment with gradually shifting the mood of your photos too.

How to Create a Photo Essay in 7 Steps

Step 1: choose a topic.

Select an engaging topic for your photo essay.

Reflect on your interests, the emotions you want to evoke, and the story you want your landmark photo essay to tell. Topics can range from personal stories to cultural explorations or even school events. You want an angle and style that will make your essay stand out and resonate with your audience.

Step 2: Research Beforehand

Before shooting, conduct research on your chosen topic. Gather information and familiarize yourself with the theme, people, and culture involved. This will help you capture consistent and authentic images. And provide depth to your photo essay project.

Step 3: Capture a Wide Variety of Images

Experiment with different shooting techniques, angles, and perspectives. Photograph various images that reflect your subject’s emotions, moods, and environment. Cover every aspect of your story. And remember, quality shots are more important than quantity.

Step 4: Create a Storyboard With Your Ideas and Images

After shooting, review your images and develop a storyboard. Arrange the photos in a manner that portrays your story effectively. Consider composition, techniques, and the flow of your narrative.

Step 5: Narrow Down, Edit, and Organize Your Photos to Tell a Story

Select the images that best illustrate your story, and edit them for style and consistency. Then organize your images in a sequence that connects with your audience emotionally. And make sure your photo essay is visually appealing and reflects the essence of your topic.

Step 6: Use Captions for Your Images as Needed

Captions can help tell your story without overwhelming your audience with text. So, if necessary, include captions to provide context and explain your images. But keep them short, concise, and informative.

Step 7: Ask for Feedback

Before publishing your photo essays, ask for feedback from friends, family, mentors, or even strangers. Then listen to their insights and suggestions, and make adjustments as needed. Getting a variety of perspectives can help ensure your photo essay is engaging, clear, and relatable to your audience.

The Importance of Photo Essays in Photography

Photo essays tell an intriguing story.

We’ve all heard the phrase, “A picture is worth a thousand words.”

But have you ever thought about how true this statement is?

When photographs are thoughtfully grouped together, they can weave a captivating narrative. A photo essay allows you to explore subjects deeply and from various angles, telling stories that may not be possible with just one image.

For instance, highlighting the daily life of a particular subject.

Or showcasing the transformation of an abandoned building into a vibrant community center. These narratives become more profound and interesting when illustrated not just through words but through the lens of a camera.

Photo Essays Can Connect With an Audience

They’re powerful tools for connecting on an emotional level with your audience.

They allow viewers to walk in someone else’s shoes, experiencing situations and emotions that might be entirely different from their own lives.

For example, a well-executed photo essay on local environmental pollution could stir up feelings of concern and urge viewers to take action.

A Good Photo Essay Can Market Your Products or Services

Photo essays offer businesses a unique way to promote products and services in a visual world.

But you aren’t simply showing off your offerings. Instead, you’re telling engaging stories around them. These stories make it easier for potential customers to relate and respond positively.

Take Airbnb as an example.

They’re pairing photos of hosts’ homes with local attractions or experiences to create mini-photo-essays. Potential customers feel like they’re getting a sneak peek at their vacation experience.

Can Convey a Wide Range of Emotions

One image may evoke joy. While another stirs up sadness.

By grouping these images together, a photo essay lets you create an emotional rollercoaster for your viewers. You’re not just showing them what’s happening—you’re making them feel it.

Consider a photo essay documenting the journey of a cancer survivor. From the initial shock and fear to the strength found in treatment, and finally, the joy of remission.

Such a powerful narrative can touch hearts and inspire action like no other medium can.

They Bring Life to an Otherwise Ordinary Collection of Photos

A random assortment of photographs might be visually appealing, but without context or purpose, they may lack depth or meaning.

That’s where photo stories come into play.

They provide structure to these collections, turning them into interesting narratives. Ones with clear themes and messages.

Imagine a series of seemingly unrelated photos—portraits of people from different walks of life.

When presented as part of a photo essay that explores societal diversity within cities, these portraits become more than just faces. They turn into symbols of unity and diversity.

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Kyra Chambers (KyraTheCreative) is the Co-Founder of Red October Firm. And a photographer, artist, and graphic designer. She has been in the photography industry since 2015 and loves making photography easy for everyone.

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How to create a photo essay

By Marissa Sapega

According to LDV Capital, there will be 45 billion cameras in the world by 2022 . The proliferation of smartphones with hi-res cameras — coupled with our obsession with documenting the mundane on social media — has led to a glut of images shared on the web .

We're talking 3.2 billion images shared online every single day.

A decade ago, observers were predicting that this would spell the end of professional photography. But as we all know from our Instagram feeds, the need for professional photography — properly produced, contextualised, and published — has never been greater.

With the emergence of next generation digital publishing platforms, we're seeing a new era for photographic essays. Many of the most powerful examples are from journalism, where immersive photos are transforming long-form journalism into a more dynamic and interactive experience.

But powerful photos — coupled with immersive, interactive digital storytelling techniques — are being increasingly incorporated in marketing and communications across multiple industries, from brands to nonprofits. 

In this guide, we'll cover:

• The main types of photo essays
• The new era of photo essays
• Tips for making thoughtful and powerful photo essays
• How to make a compelling photo essay
• We'll also provide a range of photo essay examples as we go

If you're looking for more examples, check out our roundup of photo essay examples .

Let's dive in!

What do the BBC, Tripadvisor, and Penguin have in common? They craft stunning, interactive web content with Shorthand. And so can you! Publish your first story for free — no code or web design skills required. Sign up now.

Types of photo essays

There are two primary types of photo essays: thematic and narrative.

Thematic photo essays

Thematic essays focus on a topical story (like a natural disaster). One example of a great thematic essay comes from NBC News Olympics photos: Emotion runs high .

This piece encapsulates the overall gloom of the 2021 Tokyo Olympics — through a series of powerful behind-the-scenes photographs of athletes in varying levels of distress — but does not focus on a particular subject. 

Another example of a great photo story comes from the BBC. In “ From Trayvon Martin to Colin Kaepernick , they tell the story of how Black Lives Matter became entwined with sports. 

Narrative photo essays

Narrative photo essays take the story a step further and tell a specific story through images. 

One striking example is SBS's 28 Days in Afghanistan . This narrative essay documents photojournalist Andrew Quilty's time in the war-ravaged nation through stark photographs and supplementary text.

What is a photo essay in 2023?

A traditional photo essay aims to replace the written word with photographs. Done poorly, it is nothing more than series of images lumped together. Done well, though, the photojournalist or artist takes the reader on an engaging journey.

The main difference between photo essays of yore and photo essays in 2023 is the sophistication of digital publishing. With the rise of digital storytelling platforms, we're seeing a rise in truly interactive and immersive digital photo essays. 

Today, many digital photo essays include quotes and text to supplement the visuals and are formatted using interactive scrollytelling techniques. Scrollytelling is a form of visual storytelling that leverages user engagement (scrolling) to reveal images and text in an interesting and dynamic way. The interactivity compels the viewer to continue consuming the content, and creators have a wide latitude when designing the overall effect.    

Given the benefits of a more dynamic and interactive form of photo essays, it’s easy to see why they have become so popular in recent years. But as with any photo essay, creating an exceptional digital photo essays requires planning, structure, and know-how.

Let's take a closer look with ten tips for great photo essays.

Looking to learn more about interactive visual storytelling? Check out our guide, 8 tips for powerful visual storytelling .

10 tips for great photo essays

1. Create visual structure

An authentic photo essay requires visual markers to help transform a collection of images into a narrative. For example, photo chapter headings in Growing up young introduce each new girl in the story.

Similarly, in SBS’s photojournalism story — 28 days in Afghanistan , mentioned above — each dated header delineates a part of the story, providing an easy-to-follow chronological structure and pace.

Daniel Boud intersperses his own thoughts in between a haunting series of photographs of the iconic Sydney Opera House as it underwent a restoration during the early days of the Covid-19 pandemic in The Sydney Opera House at Rest .

Text can add depth to the photo essay—but take care where you add it. It should support and enhance the final product, not overshadow it.

2. Make it interactive

In 2023, the best photo essays are interactive. 

One great example of an interactive photo essay is WaterAid’s essay, Water and Climate . This photo essay highlights the people climate change has impacted most brutally, including a video, stark close-up photography, and graphics to get its point across. 

The photo essay uses minimal text, preferring to allow the images to speak for themselves. As a user scrolls, it exposes them to more content. Each visual and supplemental text further immerses the viewer into the story until the end, where they encounter a call to action to join WaterAid in helping those in need.

Nonprofits like WaterAid often use interactive photo essays to compel people to act , because they work. Half the battle of convincing someone to part with their money is creating an emotional connection with them—something a photo essay does particularly well.

3. Produce more content than you need

Have you ever seen how much film footage ends up on the cutting room floor for the average movie (known as the shooting ratio)? It’s a lot.   

Why is this? First, filmmakers know that many of the shots they take will be either poor-quality or simply not up to their exacting standards. Second, if a director included all the footage they took throughout the entire production in the final product, her movie would be a bloated mess.

The editor’s job is to strip away the dead weight to reveal a clean, refined, final product that keeps viewers raptly engaged. However, an editor may struggle to do his job if the director has not provided enough usable footage.

The same principles apply to creating an exceptional photo essay. Always assemble more visuals and content than you think you’ll need so you can use the cream of the crop for the final product. Shedding content may be difficult, but it’s necessary, so be prepared to edit your piece without mercy.

Publishing photos on the web, but confused about the range of file formats? Check out our guide to file formats .

4. Use only the best photos

A photo essay is not an excuse to throw together all the imagery you have. Just like any good story, it needs a focused and compelling narrative that keeps things connected. Each image needs to bring something to the table. 

Remember that photo quality plays a significant role in the overall caliber of a photo essay. If your iPhone isn’t doing your subject justice, don’t be afraid to pull in a professional to make your work come alive.

A great example of this comes from Sky Sports. In their photo essay, Pictured: Diego Maradona , they had to be ruthless when deciding upon the imagery to include.

They no doubt had hundreds — perhaps thousands — of photos to choose from from the many photo shoots in Maradona's life. Yet they knew that each one had to be poignant and compelling in its own way. 

5. Don’t be afraid to edit your photos

Not everyone can be Ansel Adams or Annie Leibovitz. Happily, with the readily available photo-editing software like Photoshop and high-quality cameras on every smartphone, you don’t need to be. Do your best to acquire top-quality photos, but don’t be timid about improving them!

Thanks to heavy exposure to advertising, viewers today now expect doctored images. Whether you’re refining a photo for a flawless finish or adding a touch of grittiness, use this expectation to your advantage. Dial up the contrast, crop out unnecessary elements, and use filters if they suit your needs.

6. Visit the archives

With so many gleaming, airbrushed-to-perfection photographs online today, exposure to imagery that’s not polished within an inch of its life can be a refreshing change. 

For example, take a look at Mancity’s My Debut Trevor Francis (v Stoke 1981) , which exclusively uses archival images. Not only was this a necessity (the focus was on a decades-old football match), but it lent the entire piece a tattered legitimacy. You wouldn’t expect “Insta-worthy” images because that’s not the experience the author is trying to convey.

7. Storyboard before building

You wouldn’t build a house without drafting a blueprint, would you? (Well, not unless you weren’t too invested in the end-product.) Much like a blueprint, a storyboard helps you convert the vision inside your head into a concrete plan for construction. It can also contribute to your shot list for your photography project. 

Storyboarding forces you to take a step back and evaluate how each element fits into the larger narrative. You may find that half your content is no longer necessary, and that’s okay. It may seem like a barrier to “getting to the fun part” of adding fancy flourishes and creative details, but it’s a critical step for building a good photo essay that genuinely influences viewers.

8. Experiment!

While there are certainly best practices to follow when creating a photo essay, no “one true path” will culminate in perfection every time. Photo essays are a way to express a story; such art is not limited to a template or cookie-cutter outputs.

So, mix it up! Test out different photos, filter effects, text, quotes, and visuals. Pretend you’re playing with a Rubik’s cube when you’re storyboarding and shuffle the content around with abandon. There is no right way to draft a photo essay, and you’ll never settle on one that you believe best conveys your story without a bit of experimentation. (Of course, your first iteration may end up being your best, but at least this way you won’t have any doubts.)

9. Combine data and maps

Adding hard metrics and maps to a photo essay can help support a narrative in ways that photographs can’t. In this essay on segregation in Detroit , NBC included interactive maps of the city that underscored the severity of Detroit’s redlining policy. 

These maps drive home this multimedia photo essay’s primary takeaway: Detroit’s enforced segregation has resulted in almost a century of lower quality of life for its black residents.

10. Get inspired

No matter how compelling the vision in your head is, you can still benefit from a little inspiration. If you're looking for photo essay ideas, consider: 

• Focusing on a single subject for a day (known as a day in the life photo essay).
• Document local events, such as art shows, protests, or community gatherings — this is an endless source of photo essay topics.
• Capture social issues from your local area.
• Start a photo series, in which you document the same specific subject over a period of time.
• Research the great photo essayists from history, such as W. Eugene Smith, and James Nachtwey.
• Dive into the archives of the great photo essay magazines, such as National Geographic and Life Magazine.
• Do some research on your potential subject. This will help you formulate different angles from which to approach your photo essay.
• Sign up to Shorthand's newsletter , which rounds up the best visual stories on the web every other week. 

Now, let's dive into how to make a stunning photo essay using Shorthand.

How to make a stunning digital photo essay

Traditionally, photo essays on the web were little more than a series of images pasted into a blog post. Because most blogs are structured primarily for words, these photos essays didn't do justice to their source media. 

However, as web browsers became more powerful and bandwidth increased, a range of content platforms — including no-code digital storytelling platforms like Shorthand — have evolved to make it easier to create stunning visual stories. We've linked to many of these in this guide. 

In this section, we're going to run through how to make a photo essay using Shorthand. If you're not a Shorthand customer, you can sign up here and follow along.

1. Create a new story

In your Shorthand dashboard, click 'New Story.' If you'd like, you can choose from any of our templates to help you get started. For now, though, we're going to start with a blank canvas.

The template chooser

2. Add your title image

Every photo essay needs a stunning title image to hook the reader. Depending on what kind of photo essay you're creating, this could be a photo of the subject or theme of the piece. You can also choose to add a title, subtitle, and author. 

3. Add a text section

Every photo essay needs a written introduction, to help contextualise the images that follow. Simply click 'New Section' and 'Text', before pasting in your introductory copy.

Adding a Text section.

4. Add your first photo

Now it's time to add the first photo in your essay. Simply click 'New Section' and 'Media.' In photo essays, hierarchy is critical, so make sure you've thought about which photo is most appropriate at the top of your essay. In Shorthand, your photo will appear in all its  full-screen glory.

Image in a 'Media' section.

5. Add a Reveal section

You also have the option of adding a 'Reveal' section, which allows you to add text that floats over your images. This text can act as a commentary or de facto caption for each photo in your essay.

Simply click 'New Section' and 'Reveal.' You'll be able to also upload a version of the image for mobile, and set focus areas to make sure the most important parts of your image are shown.

A 'Reveal' section with accompanying text box.

6. Add transition effects

Depending on the nature of your photo essay, you may wish to add transition effects between some images. A ‘Reveal’ section is the best way to achieve this. You'll have the option of choosing from several types of transitions that occur as your reader scrolls from one full-screen image to the next, and each image can have its own text box, too.

Testing a Reveal section in the Shorthand editor

7. Add Scrollmation effects

If you want to use images in concert with large amounts of text, then consider using Shorthand's Scrollmation feature. This allows you to transition through a range of images as the reader scrolls down a column of text. 

To do this — you guessed it — simply click 'New Section' and 'Scrollmation' or 'Background Scrollmation.' 

The difference between the two is simple: In a Scrollmation section, the text appears in a column beside your images, while in a Background Scrollmation section,  images fill the screen and the text column appears over the images. A sequence of related images can give the effect of animation triggered by the reader’s scrolling.

A Scrollmation section within the editor

Background Scrollmation in the editor

8. Add a Media Gallery

If you have many different images, and want to create a mosaic effect in your essay, then you can use a media gallery. To do this, simply click 'New Section' and 'Media Gallery.' 

You can then upload your images, and experiment with their size and arrangement to achieve your intended effect.

Creating a Media Gallery section in the editor

9. Preview your story

Photo essays — more than many other genres of content on the web — can run into problems with different screen sizes. Before you publish, make sure you test your story using Shorthand's preview option. 

You'll be able to see what your story looks like on desktop, mobile, and tablet viewports, and make adjustments as needed. You can also share your preview link with collaborators, and get pre-publication feedback and quality-assurance.

Story previews in the editor, simulating a phone and iPad.

10. Publish 🚀

The final step is to publish your essay to the world! You now have an immersive, potentially interactive photo essay — without writing a line of code. 

Contemporary photo essays are creative endeavours rife with opportunities for interactivity. Organisations and artists alike use them as modern, impactful vehicles to convey powerful stories. Try creating one for yourself using Shorthand for free today!

Publish your first story free with Shorthand

Craft sumptuous content at speed. No code required.