how to choose a qualitative research topic

Top 60 Examples of Qualitative Research Topics

Table of contents

• 1.1 Align your research topic with your field of interest
• 1.2 Make sure you have all the right research on the topic
• 1.3 Follow your university guidelines!
• 2 List of qualitative research topics examples
• 3 Conclusion

Qualitative research refers to the intuitive and creative analysis of intangible information you can use for writing a top-class college paper. Due to interacting with the data before and after the collection, having the best qualitative research topics is paramount to writing a research assignment that stands above the rest.

These topics can involve gathering key data from the most relevant sources to your assignment topics and are fundamental to your effort to collect first-hand information. Some of the major fields where qualitative research is performed include:

• Anthropology
• Political science
• Business management
• Social science

The main goal of qualitative research is to help you understand the topic of your assignment by identifying the most important aspects of your topic and gathering enough information to provide an in-depth analysis of the topic at hand and provide the answers to all the related questions. This type of research aims to identify and understand the general lifestyle, issues, and problems to provide solutions to a global problem. Since doing all the research on your own can turn out to be quite daunting, you can always resort to hiring an  affordable research paper writing service  to get professional assistance.

Tips on how to choose good qualitative research topics

Writing a research paper or a college assignment with success solely depends on your ability to choose suitable qualitative research topics. It’s essential to carefully examine and explore the field with all the challenges before you start writing to identify the key factors and aspects of your assignment. Here are a few tips on how to do that to get good research paper ideas.

Align your research topic with your field of interest

Your assignment topic should be something that interests you deeply so that you can completely get into it and make the most out of your efforts. More importantly, your topic should allow you to develop your personal skills and learn new things.

Make sure you have all the right research on the topic

If you choose a topic that has little to no supporting research available, you’ll end up getting stuck. You must properly research the topic before you start writing. This research will also help you shortlist unrelated topics and narrow down your scope so that you can focus on the information that matches your exact needs.

Follow your university guidelines!

Consulting with your professors and going through the assessment guidelines is paramount to writing a top-class paper. Follow your university guidelines to make sure your efforts get approved by your supervisor.

List of qualitative research topics examples

• Long-term planning methods for better project management
• How to deal with issues during a project implementation program
• The best practices for dealing with tight project deadlines
• Why time management is essential for goal setting
• Flexibility in management: How to improve decision-making as a manager
• Top professional techniques for developing management skills
• Healthcare in low-income societies: How to achieve affordable medical care
• Dealing with a loss and the process of recovery
• How to make eco-friendly facemasks
• Preventing flu during cold seasons: The most effective preventative methods
• The importance of developing community-based sanitization programs
• The best practices for quitting alcohol and cigarettes
• Helping the young manage their obesity: The most effective obesity management strategies
• Promoting healthcare during COVID-19: Strategies for expanding the health sector
• Guide to collecting resources for building a centralized community
• How academic and social practices can help uplift a society
• Professional practices for building a one-on-one relationship between teachers and students
• The science behind consumer motivations and appraisals
• Reshaping the traditional form of virtual ethnography
• Are homeschooling programs as efficient as they should be?
• The importance of developing healthy eating habits
• The best strategies for getting ahead of the prospective market
• How to track the dynamics of real estate investments
• How effective are modern newsgathering technologies?
• Developing introvert behavior and its key effects
• Can sharing help an individual overcome addictions?
• Guide to creating a one-people community
• The most effective methods for dealing with cyberbullying
• The best way to bringing social equity to patriarchal societies
• How quarantine prevents the spread of infectious diseases
• The aging populations and the trends they follow
• The latest digital media trends
• Methods for mitigating communicable diseases
• How governments work on protocol observance
• Practices for preventing the spread of the coronavirus in crowded places
• Alleviating pain during childbirth
• Maternal healthcare in developing countries
• Can pop music change erratic youth behavior?
• The best therapies for recovering from brain surgery
• How alcohol changes normal behavior
• Depression management among school-going children
• Strategies for avoiding a viral disease
• Ways to influence the eating habits of children
• How and when to engage in sporting activities
• How low socioeconomic background impacts self-esteem
• The importance of parenting for shaping children’s morals
• The impact of poor market completion on supply and demand
• Do children under four years need preschool education?
• Single-gender schools vs. mixed schools
• How the world would benefit from the same education system
• How virtual reality helps reshape the world
• The hottest destinations for traveling at the moment
• How fast does the ozone layer deplete?
• Is it possible to predict natural disasters before they occur?
• The effects of digital marketing on modern businesses
• Physical learning vs. online learning
• How related are Windows and Apple products?
• Study cases of bullying in schools
• The effect of stress on human behavior
• Patient behavior and the influence of social processes

If you’re looking for the best way to choose some of the most suitable qualitative research paper topics for your college assignment, these 60 topics should help you get ahead of your task and write an engaging paper. All topics above are for your personal education and motivation. If you still need help with your assignment, our professional paper writing services are available 24/7.

Readers also enjoyed

WHY WAIT? PLACE AN ORDER RIGHT NOW!

Just fill out the form, press the button, and have no worries!

We use cookies to give you the best experience possible. By continuing we’ll assume you board with our cookie policy.

Root out friction in every digital experience, super-charge conversion rates, and optimize digital self-service

Uncover insights from any interaction, deliver AI-powered agent coaching, and reduce cost to serve

Increase revenue and loyalty with real-time insights and recommendations delivered to teams on the ground

Know how your people feel and empower managers to improve employee engagement, productivity, and retention

Take action in the moments that matter most along the employee journey and drive bottom line growth

Whatever they’re are saying, wherever they’re saying it, know exactly what’s going on with your people

Get faster, richer insights with qual and quant tools that make powerful market research available to everyone

Run concept tests, pricing studies, prototyping + more with fast, powerful studies designed by UX research experts

Track your brand performance 24/7 and act quickly to respond to opportunities and challenges in your market

Explore the platform powering Experience Management

• Free Account
• Product Demos
• For Digital
• For Customer Care
• For Human Resources
• For Researchers
• Financial Services
• All Industries

Popular Use Cases

• Customer Experience
• Employee Experience
• Net Promoter Score
• Voice of Customer
• Customer Success Hub
• Product Documentation
• Training & Certification
• XM Institute
• Popular Resources
• Customer Stories
• Artificial Intelligence

Market Research

• Partnerships
• Marketplace

The annual gathering of the experience leaders at the world’s iconic brands building breakthrough business results, live in Salt Lake City.

• English/AU & NZ
• Español/Europa
• Español/América Latina
• Português Brasileiro
• REQUEST DEMO
• Experience Management
• Qualitative Research Questions

Try Qualtrics for free

How to write qualitative research questions.

11 min read Here’s how to write effective qualitative research questions for your projects, and why getting it right matters so much.

What is qualitative research?

Qualitative research is a blanket term covering a wide range of research methods and theoretical framing approaches. The unifying factor in all these types of qualitative study is that they deal with data that cannot be counted. Typically this means things like people’s stories, feelings, opinions and emotions , and the meanings they ascribe to their experiences.

Qualitative study is one of two main categories of research, the other being quantitative research. Quantitative research deals with numerical data – that which can be counted and quantified, and which is mostly concerned with trends and patterns in large-scale datasets.

What are research questions?

Research questions are questions you are trying to answer with your research. To put it another way, your research question is the reason for your study, and the beginning point for your research design. There is normally only one research question per study, although if your project is very complex, you may have multiple research questions that are closely linked to one central question.

A good qualitative research question sums up your research objective. It’s a way of expressing the central question of your research, identifying your particular topic and the central issue you are examining.

Research questions are quite different from survey questions, questions used in focus groups or interview questions. A long list of questions is used in these types of study, as opposed to one central question. Additionally, interview or survey questions are asked of participants, whereas research questions are only for the researcher to maintain a clear understanding of the research design.

Research questions are used in both qualitative and quantitative research , although what makes a good research question might vary between the two.

In fact, the type of research questions you are asking can help you decide whether you need to take a quantitative or qualitative approach to your research project.

Discover the fundamentals of qualitative research

Quantitative vs. qualitative research questions

Writing research questions is very important in both qualitative and quantitative research, but the research questions that perform best in the two types of studies are quite different.

Quantitative research questions

Quantitative research questions usually relate to quantities, similarities and differences.

It might reflect the researchers’ interest in determining whether relationships between variables exist, and if so whether they are statistically significant. Or it may focus on establishing differences between things through comparison, and using statistical analysis to determine whether those differences are meaningful or due to chance.

• How much? This kind of research question is one of the simplest. It focuses on quantifying something. For example:

How many Yoruba speakers are there in the state of Maine?

• What is the connection?

This type of quantitative research question examines how one variable affects another.

For example:

How does a low level of sunlight affect the mood scores (1-10) of Antarctic explorers during winter?

• What is the difference? Quantitative research questions in this category identify two categories and measure the difference between them using numerical data.

Do white cats stay cooler than tabby cats in hot weather?

If your research question fits into one of the above categories, you’re probably going to be doing a quantitative study.

Qualitative research questions

Qualitative research questions focus on exploring phenomena, meanings and experiences.

Unlike quantitative research, qualitative research isn’t about finding causal relationships between variables. So although qualitative research questions might touch on topics that involve one variable influencing another, or looking at the difference between things, finding and quantifying those relationships isn’t the primary objective.

In fact, you as a qualitative researcher might end up studying a very similar topic to your colleague who is doing a quantitative study, but your areas of focus will be quite different. Your research methods will also be different – they might include focus groups, ethnography studies, and other kinds of qualitative study.

A few example qualitative research questions:

• What is it like being an Antarctic explorer during winter?
• What are the experiences of Yoruba speakers in the USA?
• How do white cat owners describe their pets?

Qualitative research question types

Marshall and Rossman (1989) identified 4 qualitative research question types, each with its own typical research strategy and methods.

• Exploratory questions

Exploratory questions are used when relatively little is known about the research topic. The process researchers follow when pursuing exploratory questions might involve interviewing participants, holding focus groups, or diving deep with a case study.

• Explanatory questions

With explanatory questions, the research topic is approached with a view to understanding the causes that lie behind phenomena. However, unlike a quantitative project, the focus of explanatory questions is on qualitative analysis of multiple interconnected factors that have influenced a particular group or area, rather than a provable causal link between dependent and independent variables.

• Descriptive questions

As the name suggests, descriptive questions aim to document and record what is happening. In answering descriptive questions , researchers might interact directly with participants with surveys or interviews, as well as using observational studies and ethnography studies that collect data on how participants interact with their wider environment.

• Predictive questions

Predictive questions start from the phenomena of interest and investigate what ramifications it might have in the future. Answering predictive questions may involve looking back as well as forward, with content analysis, questionnaires and studies of non-verbal communication (kinesics).

Why are good qualitative research questions important?

We know research questions are very important. But what makes them so essential? (And is that question a qualitative or quantitative one?)

Getting your qualitative research questions right has a number of benefits.

• It defines your qualitative research project Qualitative research questions definitively nail down the research population, the thing you’re examining, and what the nature of your answer will be.This means you can explain your research project to other people both inside and outside your business or organization. That could be critical when it comes to securing funding for your project, recruiting participants and members of your research team, and ultimately for publishing your results. It can also help you assess right the ethical considerations for your population of study.
• It maintains focus Good qualitative research questions help researchers to stick to the area of focus as they carry out their research. Keeping the research question in mind will help them steer away from tangents during their research or while they are carrying out qualitative research interviews. This holds true whatever the qualitative methods are, whether it’s a focus group, survey, thematic analysis or other type of inquiry.That doesn’t mean the research project can’t morph and change during its execution – sometimes this is acceptable and even welcome – but having a research question helps demarcate the starting point for the research. It can be referred back to if the scope and focus of the project does change.
• It helps make sure your outcomes are achievable

Because qualitative research questions help determine the kind of results you’re going to get, it helps make sure those results are achievable. By formulating good qualitative research questions in advance, you can make sure the things you want to know and the way you’re going to investigate them are grounded in practical reality. Otherwise, you may be at risk of taking on a research project that can’t be satisfactorily completed.

Developing good qualitative research questions

All researchers use research questions to define their parameters, keep their study on track and maintain focus on the research topic. This is especially important with qualitative questions, where there may be exploratory or inductive methods in use that introduce researchers to new and interesting areas of inquiry. Here are some tips for writing good qualitative research questions.

1. Keep it specific

Broader research questions are difficult to act on. They may also be open to interpretation, or leave some parameters undefined.

Strong example: How do Baby Boomers in the USA feel about their gender identity?

Weak example: Do people feel different about gender now?

2. Be original

Look for research questions that haven’t been widely addressed by others already.

Strong example: What are the effects of video calling on women’s experiences of work?

Weak example: Are women given less respect than men at work?

3. Make it research-worthy

Don’t ask a question that can be answered with a ‘yes’ or ‘no’, or with a quick Google search.

Strong example: What do people like and dislike about living in a highly multi-lingual country?

Weak example: What languages are spoken in India?

4. Focus your question

Don’t roll multiple topics or questions into one. Qualitative data may involve multiple topics, but your qualitative questions should be focused.

Strong example: What is the experience of disabled children and their families when using social services?

Weak example: How can we improve social services for children affected by poverty and disability?

4. Focus on your own discipline, not someone else’s

Avoid asking questions that are for the politicians, police or others to address.

Strong example: What does it feel like to be the victim of a hate crime?

Weak example: How can hate crimes be prevented?

5. Ask something researchable

Big questions, questions about hypothetical events or questions that would require vastly more resources than you have access to are not useful starting points for qualitative studies. Qualitative words or subjective ideas that lack definition are also not helpful.

Strong example: How do perceptions of physical beauty vary between today’s youth and their parents’ generation?

Weak example: Which country has the most beautiful people in it?

Related resources

Qualitative research design 12 min read, primary vs secondary research 14 min read, business research methods 12 min read, qualitative research interviews 11 min read, market intelligence 10 min read, marketing insights 11 min read, ethnographic research 11 min read, request demo.

Ready to learn more about Qualtrics?

Selecting a Research Topic: Overview

• Refine your topic
• Background information & facts
• Writing help

Here are some resources to refer to when selecting a topic and preparing to write a paper:

• MIT Writing and Communication Center "Providing free professional advice about all types of writing and speaking to all members of the MIT community."
• Search Our Collections Find books about writing. Search by subject for: english language grammar; report writing handbooks; technical writing handbooks
• Blue Book of Grammar and Punctuation Online version of the book that provides examples and tips on grammar, punctuation, capitalization, and other writing rules.
• Select a topic

Choosing an interesting research topic is your first challenge. Here are some tips:

• Choose a topic that you are interested in! The research process is more relevant if you care about your topic.
• If your topic is too broad, you will find too much information and not be able to focus.
• Background reading can help you choose and limit the scope of your topic. 
• Review the guidelines on topic selection outlined in your assignment.  Ask your professor or TA for suggestions.
• Refer to lecture notes and required texts to refresh your knowledge of the course and assignment.
• Talk about research ideas with a friend.  S/he may be able to help focus your topic by discussing issues that didn't occur to you at first.
• WHY did you choose the topic?  What interests you about it?  Do you have an opinion about the issues involved?
• WHO are the information providers on this topic?  Who might publish information about it?  Who is affected by the topic?  Do you know of organizations or institutions affiliated with the topic?
• WHAT are the major questions for this topic?  Is there a debate about the topic?  Are there a range of issues and viewpoints to consider?
• WHERE is your topic important: at the local, national or international level?  Are there specific places affected by the topic?
• WHEN is/was your topic important?  Is it a current event or an historical issue?  Do you want to compare your topic by time periods?

Table of contents

• Broaden your topic
• Information Navigator home
• Sources for facts - general
• Sources for facts - specific subjects

Start here for help

Ask Us Ask a question, make an appointment, give feedback, or visit us.

• Next: Refine your topic >>
• Last Updated: Jul 30, 2021 2:50 PM
• URL: https://libguides.mit.edu/select-topic

• USC Libraries
• Research Guides

Organizing Your Social Sciences Research Paper

• Qualitative Methods
• Purpose of Guide
• Design Flaws to Avoid
• Independent and Dependent Variables
• Glossary of Research Terms
• Reading Research Effectively
• Narrowing a Topic Idea
• Broadening a Topic Idea
• Extending the Timeliness of a Topic Idea
• Academic Writing Style
• Applying Critical Thinking
• Choosing a Title
• Making an Outline
• Paragraph Development
• Research Process Video Series
• Executive Summary
• The C.A.R.S. Model
• Background Information
• The Research Problem/Question
• Theoretical Framework
• Citation Tracking
• Content Alert Services
• Evaluating Sources
• Primary Sources
• Secondary Sources
• Tiertiary Sources
• Scholarly vs. Popular Publications
• Quantitative Methods
• Insiderness
• Using Non-Textual Elements
• Limitations of the Study
• Common Grammar Mistakes
• Writing Concisely
• Avoiding Plagiarism
• Footnotes or Endnotes?
• Further Readings
• Generative AI and Writing
• USC Libraries Tutorials and Other Guides
• Bibliography

The word qualitative implies an emphasis on the qualities of entities and on processes and meanings that are not experimentally examined or measured [if measured at all] in terms of quantity, amount, intensity, or frequency. Qualitative researchers stress the socially constructed nature of reality, the intimate relationship between the researcher and what is studied, and the situational constraints that shape inquiry. Such researchers emphasize the value-laden nature of inquiry. They seek answers to questions that stress how social experience is created and given meaning. In contrast, quantitative studies emphasize the measurement and analysis of causal relationships between variables, not processes. Qualitative forms of inquiry are considered by many social and behavioral scientists to be as much a perspective on how to approach investigating a research problem as it is a method.

Denzin, Norman. K. and Yvonna S. Lincoln. “Introduction: The Discipline and Practice of Qualitative Research.” In The Sage Handbook of Qualitative Research . Norman. K. Denzin and Yvonna S. Lincoln, eds. 3 rd edition. (Thousand Oaks, CA: Sage, 2005), p. 10.

Characteristics of Qualitative Research

Below are the three key elements that define a qualitative research study and the applied forms each take in the investigation of a research problem.

• Naturalistic -- refers to studying real-world situations as they unfold naturally; non-manipulative and non-controlling; the researcher is open to whatever emerges [i.e., there is a lack of predetermined constraints on findings].
• Emergent -- acceptance of adapting inquiry as understanding deepens and/or situations change; the researcher avoids rigid designs that eliminate responding to opportunities to pursue new paths of discovery as they emerge.
• Purposeful -- cases for study [e.g., people, organizations, communities, cultures, events, critical incidences] are selected because they are “information rich” and illuminative. That is, they offer useful manifestations of the phenomenon of interest; sampling is aimed at insight about the phenomenon, not empirical generalization derived from a sample and applied to a population.

The Collection of Data

• Data -- observations yield a detailed, "thick description" [in-depth understanding]; interviews capture direct quotations about people’s personal perspectives and lived experiences; often derived from carefully conducted case studies and review of material culture.
• Personal experience and engagement -- researcher has direct contact with and gets close to the people, situation, and phenomenon under investigation; the researcher’s personal experiences and insights are an important part of the inquiry and critical to understanding the phenomenon.
• Empathic neutrality -- an empathic stance in working with study respondents seeks vicarious understanding without judgment [neutrality] by showing openness, sensitivity, respect, awareness, and responsiveness; in observation, it means being fully present [mindfulness].
• Dynamic systems -- there is attention to process; assumes change is ongoing, whether the focus is on an individual, an organization, a community, or an entire culture, therefore, the researcher is mindful of and attentive to system and situational dynamics.

The Analysis

• Unique case orientation -- assumes that each case is special and unique; the first level of analysis is being true to, respecting, and capturing the details of the individual cases being studied; cross-case analysis follows from and depends upon the quality of individual case studies.
• Inductive analysis -- immersion in the details and specifics of the data to discover important patterns, themes, and inter-relationships; begins by exploring, then confirming findings, guided by analytical principles rather than rules.
• Holistic perspective -- the whole phenomenon under study is understood as a complex system that is more than the sum of its parts; the focus is on complex interdependencies and system dynamics that cannot be reduced in any meaningful way to linear, cause and effect relationships and/or a few discrete variables.
• Context sensitive -- places findings in a social, historical, and temporal context; researcher is careful about [even dubious of] the possibility or meaningfulness of generalizations across time and space; emphasizes careful comparative case study analysis and extrapolating patterns for possible transferability and adaptation in new settings.
• Voice, perspective, and reflexivity -- the qualitative methodologist owns and is reflective about her or his own voice and perspective; a credible voice conveys authenticity and trustworthiness; complete objectivity being impossible and pure subjectivity undermining credibility, the researcher's focus reflects a balance between understanding and depicting the world authentically in all its complexity and of being self-analytical, politically aware, and reflexive in consciousness.

Berg, Bruce Lawrence. Qualitative Research Methods for the Social Sciences . 8th edition. Boston, MA: Allyn and Bacon, 2012; Denzin, Norman. K. and Yvonna S. Lincoln. Handbook of Qualitative Research . 2nd edition. Thousand Oaks, CA: Sage, 2000; Marshall, Catherine and Gretchen B. Rossman. Designing Qualitative Research . 2nd ed. Thousand Oaks, CA: Sage Publications, 1995; Merriam, Sharan B. Qualitative Research: A Guide to Design and Implementation . San Francisco, CA: Jossey-Bass, 2009.

Basic Research Design for Qualitative Studies

Unlike positivist or experimental research that utilizes a linear and one-directional sequence of design steps, there is considerable variation in how a qualitative research study is organized. In general, qualitative researchers attempt to describe and interpret human behavior based primarily on the words of selected individuals [a.k.a., “informants” or “respondents”] and/or through the interpretation of their material culture or occupied space. There is a reflexive process underpinning every stage of a qualitative study to ensure that researcher biases, presuppositions, and interpretations are clearly evident, thus ensuring that the reader is better able to interpret the overall validity of the research. According to Maxwell (2009), there are five, not necessarily ordered or sequential, components in qualitative research designs. How they are presented depends upon the research philosophy and theoretical framework of the study, the methods chosen, and the general assumptions underpinning the study. Goals Describe the central research problem being addressed but avoid describing any anticipated outcomes. Questions to ask yourself are: Why is your study worth doing? What issues do you want to clarify, and what practices and policies do you want it to influence? Why do you want to conduct this study, and why should the reader care about the results? Conceptual Framework Questions to ask yourself are: What do you think is going on with the issues, settings, or people you plan to study? What theories, beliefs, and prior research findings will guide or inform your research, and what literature, preliminary studies, and personal experiences will you draw upon for understanding the people or issues you are studying? Note to not only report the results of other studies in your review of the literature, but note the methods used as well. If appropriate, describe why earlier studies using quantitative methods were inadequate in addressing the research problem. Research Questions Usually there is a research problem that frames your qualitative study and that influences your decision about what methods to use, but qualitative designs generally lack an accompanying hypothesis or set of assumptions because the findings are emergent and unpredictable. In this context, more specific research questions are generally the result of an interactive design process rather than the starting point for that process. Questions to ask yourself are: What do you specifically want to learn or understand by conducting this study? What do you not know about the things you are studying that you want to learn? What questions will your research attempt to answer, and how are these questions related to one another? Methods Structured approaches to applying a method or methods to your study help to ensure that there is comparability of data across sources and researchers and, thus, they can be useful in answering questions that deal with differences between phenomena and the explanation for these differences [variance questions]. An unstructured approach allows the researcher to focus on the particular phenomena studied. This facilitates an understanding of the processes that led to specific outcomes, trading generalizability and comparability for internal validity and contextual and evaluative understanding. Questions to ask yourself are: What will you actually do in conducting this study? What approaches and techniques will you use to collect and analyze your data, and how do these constitute an integrated strategy? Validity In contrast to quantitative studies where the goal is to design, in advance, “controls” such as formal comparisons, sampling strategies, or statistical manipulations to address anticipated and unanticipated threats to validity, qualitative researchers must attempt to rule out most threats to validity after the research has begun by relying on evidence collected during the research process itself in order to effectively argue that any alternative explanations for a phenomenon are implausible. Questions to ask yourself are: How might your results and conclusions be wrong? What are the plausible alternative interpretations and validity threats to these, and how will you deal with these? How can the data that you have, or that you could potentially collect, support or challenge your ideas about what’s going on? Why should we believe your results? Conclusion Although Maxwell does not mention a conclusion as one of the components of a qualitative research design, you should formally conclude your study. Briefly reiterate the goals of your study and the ways in which your research addressed them. Discuss the benefits of your study and how stakeholders can use your results. Also, note the limitations of your study and, if appropriate, place them in the context of areas in need of further research.

Chenail, Ronald J. Introduction to Qualitative Research Design. Nova Southeastern University; Heath, A. W. The Proposal in Qualitative Research. The Qualitative Report 3 (March 1997); Marshall, Catherine and Gretchen B. Rossman. Designing Qualitative Research . 3rd edition. Thousand Oaks, CA: Sage, 1999; Maxwell, Joseph A. "Designing a Qualitative Study." In The SAGE Handbook of Applied Social Research Methods . Leonard Bickman and Debra J. Rog, eds. 2nd ed. (Thousand Oaks, CA: Sage, 2009), p. 214-253; Qualitative Research Methods. Writing@CSU. Colorado State University; Yin, Robert K. Qualitative Research from Start to Finish . 2nd edition. New York: Guilford, 2015.

Strengths of Using Qualitative Methods

The advantage of using qualitative methods is that they generate rich, detailed data that leave the participants' perspectives intact and provide multiple contexts for understanding the phenomenon under study. In this way, qualitative research can be used to vividly demonstrate phenomena or to conduct cross-case comparisons and analysis of individuals or groups.

Among the specific strengths of using qualitative methods to study social science research problems is the ability to:

• Obtain a more realistic view of the lived world that cannot be understood or experienced in numerical data and statistical analysis;
• Provide the researcher with the perspective of the participants of the study through immersion in a culture or situation and as a result of direct interaction with them;
• Allow the researcher to describe existing phenomena and current situations;
• Develop flexible ways to perform data collection, subsequent analysis, and interpretation of collected information;
• Yield results that can be helpful in pioneering new ways of understanding;
• Respond to changes that occur while conducting the study ]e.g., extended fieldwork or observation] and offer the flexibility to shift the focus of the research as a result;
• Provide a holistic view of the phenomena under investigation;
• Respond to local situations, conditions, and needs of participants;
• Interact with the research subjects in their own language and on their own terms; and,
• Create a descriptive capability based on primary and unstructured data.

Anderson, Claire. “Presenting and Evaluating Qualitative Research.” American Journal of Pharmaceutical Education 74 (2010): 1-7; Denzin, Norman. K. and Yvonna S. Lincoln. Handbook of Qualitative Research . 2nd edition. Thousand Oaks, CA: Sage, 2000; Merriam, Sharan B. Qualitative Research: A Guide to Design and Implementation . San Francisco, CA: Jossey-Bass, 2009.

Limitations of Using Qualitative Methods

It is very much true that most of the limitations you find in using qualitative research techniques also reflect their inherent strengths . For example, small sample sizes help you investigate research problems in a comprehensive and in-depth manner. However, small sample sizes undermine opportunities to draw useful generalizations from, or to make broad policy recommendations based upon, the findings. Additionally, as the primary instrument of investigation, qualitative researchers are often embedded in the cultures and experiences of others. However, cultural embeddedness increases the opportunity for bias generated from conscious or unconscious assumptions about the study setting to enter into how data is gathered, interpreted, and reported.

Some specific limitations associated with using qualitative methods to study research problems in the social sciences include the following:

• Drifting away from the original objectives of the study in response to the changing nature of the context under which the research is conducted;
• Arriving at different conclusions based on the same information depending on the personal characteristics of the researcher;
• Replication of a study is very difficult;
• Research using human subjects increases the chance of ethical dilemmas that undermine the overall validity of the study;
• An inability to investigate causality between different research phenomena;
• Difficulty in explaining differences in the quality and quantity of information obtained from different respondents and arriving at different, non-consistent conclusions;
• Data gathering and analysis is often time consuming and/or expensive;
• Requires a high level of experience from the researcher to obtain the targeted information from the respondent;
• May lack consistency and reliability because the researcher can employ different probing techniques and the respondent can choose to tell some particular stories and ignore others; and,
• Generation of a significant amount of data that cannot be randomized into manageable parts for analysis.

Research Tip

Human Subject Research and Institutional Review Board Approval

Almost every socio-behavioral study requires you to submit your proposed research plan to an Institutional Review Board. The role of the Board is to evaluate your research proposal and determine whether it will be conducted ethically and under the regulations, institutional polices, and Code of Ethics set forth by the university. The purpose of the review is to protect the rights and welfare of individuals participating in your study. The review is intended to ensure equitable selection of respondents, that you have met the requirements for obtaining informed consent , that there is clear assessment and minimization of risks to participants and to the university [read: no lawsuits!], and that privacy and confidentiality are maintained throughout the research process and beyond. Go to the USC IRB website for detailed information and templates of forms you need to submit before you can proceed. If you are  unsure whether your study is subject to IRB review, consult with your professor or academic advisor.

Chenail, Ronald J. Introduction to Qualitative Research Design. Nova Southeastern University; Labaree, Robert V. "Working Successfully with Your Institutional Review Board: Practical Advice for Academic Librarians." College and Research Libraries News 71 (April 2010): 190-193.

Another Research Tip

Finding Examples of How to Apply Different Types of Research Methods

SAGE publications is a major publisher of studies about how to design and conduct research in the social and behavioral sciences. Their SAGE Research Methods Online and Cases database includes contents from books, articles, encyclopedias, handbooks, and videos covering social science research design and methods including the complete Little Green Book Series of Quantitative Applications in the Social Sciences and the Little Blue Book Series of Qualitative Research techniques. The database also includes case studies outlining the research methods used in real research projects. This is an excellent source for finding definitions of key terms and descriptions of research design and practice, techniques of data gathering, analysis, and reporting, and information about theories of research [e.g., grounded theory]. The database covers both qualitative and quantitative research methods as well as mixed methods approaches to conducting research.

SAGE Research Methods Online and Cases

NOTE :  For a list of online communities, research centers, indispensable learning resources, and personal websites of leading qualitative researchers, GO HERE .

For a list of scholarly journals devoted to the study and application of qualitative research methods, GO HERE .

• << Previous: 6. The Methodology
• Next: Quantitative Methods >>
• Last Updated: Sep 4, 2024 9:40 AM
• URL: https://libguides.usc.edu/writingguide

Have a language expert improve your writing

Run a free plagiarism check in 10 minutes, generate accurate citations for free.

• Knowledge Base
• Starting the research process
• Writing Strong Research Questions | Criteria & Examples

Writing Strong Research Questions | Criteria & Examples

Published on October 26, 2022 by Shona McCombes . Revised on November 21, 2023.

A research question pinpoints exactly what you want to find out in your work. A good research question is essential to guide your research paper , dissertation , or thesis .

All research questions should be:

• Focused on a single problem or issue
• Researchable using primary and/or secondary sources
• Feasible to answer within the timeframe and practical constraints
• Specific enough to answer thoroughly
• Complex enough to develop the answer over the space of a paper or thesis
• Relevant to your field of study and/or society more broadly

Table of contents

How to write a research question, what makes a strong research question, using sub-questions to strengthen your main research question, research questions quiz, other interesting articles, frequently asked questions about research questions.

You can follow these steps to develop a strong research question:

• Choose your topic
• Do some preliminary reading about the current state of the field
• Narrow your focus to a specific niche
• Identify the research problem that you will address

The way you frame your question depends on what your research aims to achieve. The table below shows some examples of how you might formulate questions for different purposes.

Using your research problem to develop your research question

Note that while most research questions can be answered with various types of research , the way you frame your question should help determine your choices.

Prevent plagiarism. Run a free check.

Research questions anchor your whole project, so it’s important to spend some time refining them. The criteria below can help you evaluate the strength of your research question.

Focused and researchable

Feasible and specific

Complex and arguable

Relevant and original

Chances are that your main research question likely can’t be answered all at once. That’s why sub-questions are important: they allow you to answer your main question in a step-by-step manner.

Good sub-questions should be:

• Less complex than the main question
• Focused only on 1 type of research
• Presented in a logical order

Here are a few examples of descriptive and framing questions:

• Descriptive: According to current government arguments, how should a European bank tax be implemented?
• Descriptive: Which countries have a bank tax/levy on financial transactions?
• Framing: How should a bank tax/levy on financial transactions look at a European level?

Keep in mind that sub-questions are by no means mandatory. They should only be asked if you need the findings to answer your main question. If your main question is simple enough to stand on its own, it’s okay to skip the sub-question part. As a rule of thumb, the more complex your subject, the more sub-questions you’ll need.

Try to limit yourself to 4 or 5 sub-questions, maximum. If you feel you need more than this, it may be indication that your main research question is not sufficiently specific. In this case, it’s is better to revisit your problem statement and try to tighten your main question up.

Here's why students love Scribbr's proofreading services

Discover proofreading & editing

If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.

Methodology

• Sampling methods
• Simple random sampling
• Stratified sampling
• Cluster sampling
• Likert scales
• Reproducibility

 Statistics

• Null hypothesis
• Statistical power
• Probability distribution
• Effect size
• Poisson distribution

Research bias

• Optimism bias
• Cognitive bias
• Implicit bias
• Hawthorne effect
• Anchoring bias
• Explicit bias

The way you present your research problem in your introduction varies depending on the nature of your research paper . A research paper that presents a sustained argument will usually encapsulate this argument in a thesis statement .

A research paper designed to present the results of empirical research tends to present a research question that it seeks to answer. It may also include a hypothesis —a prediction that will be confirmed or disproved by your research.

As you cannot possibly read every source related to your topic, it’s important to evaluate sources to assess their relevance. Use preliminary evaluation to determine whether a source is worth examining in more depth.

This involves:

• Reading abstracts , prefaces, introductions , and conclusions
• Looking at the table of contents to determine the scope of the work
• Consulting the index for key terms or the names of important scholars

A research hypothesis is your proposed answer to your research question. The research hypothesis usually includes an explanation (“ x affects y because …”).

A statistical hypothesis, on the other hand, is a mathematical statement about a population parameter. Statistical hypotheses always come in pairs: the null and alternative hypotheses . In a well-designed study , the statistical hypotheses correspond logically to the research hypothesis.

Formulating a main research question can be a difficult task. Overall, your question should contribute to solving the problem that you have defined in your problem statement .

However, it should also fulfill criteria in three main areas:

• Researchability
• Feasibility and specificity
• Relevance and originality

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the “Cite this Scribbr article” button to automatically add the citation to our free Citation Generator.

McCombes, S. (2023, November 21). Writing Strong Research Questions | Criteria & Examples. Scribbr. Retrieved September 3, 2024, from https://www.scribbr.com/research-process/research-questions/

Is this article helpful?

Shona McCombes

Other students also liked, how to define a research problem | ideas & examples, how to write a problem statement | guide & examples, 10 research question examples to guide your research project, get unlimited documents corrected.

✔ Free APA citation check included ✔ Unlimited document corrections ✔ Specialized in correcting academic texts

How To Choose Your Research Methodology

Qualitative vs quantitative vs mixed methods.

By: Derek Jansen (MBA). Expert Reviewed By: Dr Eunice Rautenbach | June 2021

Without a doubt, one of the most common questions we receive at Grad Coach is “ How do I choose the right methodology for my research? ”. It’s easy to see why – with so many options on the research design table, it’s easy to get intimidated, especially with all the complex lingo!

In this post, we’ll explain the three overarching types of research – qualitative, quantitative and mixed methods – and how you can go about choosing the best methodological approach for your research.

Overview: Choosing Your Methodology

Understanding the options – Qualitative research – Quantitative research – Mixed methods-based research

Choosing a research methodology – Nature of the research – Research area norms – Practicalities

1. Understanding the options

Before we jump into the question of how to choose a research methodology, it’s useful to take a step back to understand the three overarching types of research – qualitative , quantitative and mixed methods -based research. Each of these options takes a different methodological approach.

Qualitative research utilises data that is not numbers-based. In other words, qualitative research focuses on words , descriptions , concepts or ideas – while quantitative research makes use of numbers and statistics. Qualitative research investigates the “softer side” of things to explore and describe, while quantitative research focuses on the “hard numbers”, to measure differences between variables and the relationships between them.

Importantly, qualitative research methods are typically used to explore and gain a deeper understanding of the complexity of a situation – to draw a rich picture . In contrast to this, quantitative methods are usually used to confirm or test hypotheses . In other words, they have distinctly different purposes. The table below highlights a few of the key differences between qualitative and quantitative research – you can learn more about the differences here.

• Uses an inductive approach
• Is used to build theories
• Takes a subjective approach
• Adopts an open and flexible approach
• The researcher is close to the respondents
• Interviews and focus groups are oftentimes used to collect word-based data.
• Generally, draws on small sample sizes
• Uses qualitative data analysis techniques (e.g. content analysis , thematic analysis , etc)
• Uses a deductive approach
• Is used to test theories
• Takes an objective approach
• Adopts a closed, highly planned approach
• The research is disconnected from respondents
• Surveys or laboratory equipment are often used to collect number-based data.
• Generally, requires large sample sizes
• Uses statistical analysis techniques to make sense of the data

Mixed methods -based research, as you’d expect, attempts to bring these two types of research together, drawing on both qualitative and quantitative data. Quite often, mixed methods-based studies will use qualitative research to explore a situation and develop a potential model of understanding (this is called a conceptual framework), and then go on to use quantitative methods to test that model empirically.

In other words, while qualitative and quantitative methods (and the philosophies that underpin them) are completely different, they are not at odds with each other. It’s not a competition of qualitative vs quantitative. On the contrary, they can be used together to develop a high-quality piece of research. Of course, this is easier said than done, so we usually recommend that first-time researchers stick to a single approach , unless the nature of their study truly warrants a mixed-methods approach.

The key takeaway here, and the reason we started by looking at the three options, is that it’s important to understand that each methodological approach has a different purpose – for example, to explore and understand situations (qualitative), to test and measure (quantitative) or to do both. They’re not simply alternative tools for the same job. 

Right – now that we’ve got that out of the way, let’s look at how you can go about choosing the right methodology for your research.

2. How to choose a research methodology

To choose the right research methodology for your dissertation or thesis, you need to consider three important factors . Based on these three factors, you can decide on your overarching approach – qualitative, quantitative or mixed methods. Once you’ve made that decision, you can flesh out the finer details of your methodology, such as the sampling , data collection methods and analysis techniques (we discuss these separately in other posts ).

The three factors you need to consider are:

• The nature of your research aims, objectives and research questions
• The methodological approaches taken in the existing literature
• Practicalities and constraints

Let’s take a look at each of these.

Factor #1: The nature of your research

As I mentioned earlier, each type of research (and therefore, research methodology), whether qualitative, quantitative or mixed, has a different purpose and helps solve a different type of question. So, it’s logical that the key deciding factor in terms of which research methodology you adopt is the nature of your research aims, objectives and research questions .

But, what types of research exist?

Broadly speaking, research can fall into one of three categories:

• Exploratory – getting a better understanding of an issue and potentially developing a theory regarding it
• Confirmatory – confirming a potential theory or hypothesis by testing it empirically
• A mix of both – building a potential theory or hypothesis and then testing it

As a rule of thumb, exploratory research tends to adopt a qualitative approach , whereas confirmatory research tends to use quantitative methods . This isn’t set in stone, but it’s a very useful heuristic. Naturally then, research that combines a mix of both, or is seeking to develop a theory from the ground up and then test that theory, would utilize a mixed-methods approach.

Let’s look at an example in action.

If your research aims were to understand the perspectives of war veterans regarding certain political matters, you’d likely adopt a qualitative methodology, making use of interviews to collect data and one or more qualitative data analysis methods to make sense of the data.

If, on the other hand, your research aims involved testing a set of hypotheses regarding the link between political leaning and income levels, you’d likely adopt a quantitative methodology, using numbers-based data from a survey to measure the links between variables and/or constructs .

So, the first (and most important thing) thing you need to consider when deciding which methodological approach to use for your research project is the nature of your research aims , objectives and research questions. Specifically, you need to assess whether your research leans in an exploratory or confirmatory direction or involves a mix of both.

The importance of achieving solid alignment between these three factors and your methodology can’t be overstated. If they’re misaligned, you’re going to be forcing a square peg into a round hole. In other words, you’ll be using the wrong tool for the job, and your research will become a disjointed mess.

If your research is a mix of both exploratory and confirmatory, but you have a tight word count limit, you may need to consider trimming down the scope a little and focusing on one or the other. One methodology executed well has a far better chance of earning marks than a poorly executed mixed methods approach. So, don’t try to be a hero, unless there is a very strong underpinning logic.

Need a helping hand?

Factor #2: The disciplinary norms

Choosing the right methodology for your research also involves looking at the approaches used by other researchers in the field, and studies with similar research aims and objectives to yours. Oftentimes, within a discipline, there is a common methodological approach (or set of approaches) used in studies. While this doesn’t mean you should follow the herd “just because”, you should at least consider these approaches and evaluate their merit within your context.

A major benefit of reviewing the research methodologies used by similar studies in your field is that you can often piggyback on the data collection techniques that other (more experienced) researchers have developed. For example, if you’re undertaking a quantitative study, you can often find tried and tested survey scales with high Cronbach’s alphas. These are usually included in the appendices of journal articles, so you don’t even have to contact the original authors. By using these, you’ll save a lot of time and ensure that your study stands on the proverbial “shoulders of giants” by using high-quality measurement instruments .

Of course, when reviewing existing literature, keep point #1 front of mind. In other words, your methodology needs to align with your research aims, objectives and questions. Don’t fall into the trap of adopting the methodological “norm” of other studies just because it’s popular. Only adopt that which is relevant to your research.

Factor #3: Practicalities

When choosing a research methodology, there will always be a tension between doing what’s theoretically best (i.e., the most scientifically rigorous research design ) and doing what’s practical , given your constraints . This is the nature of doing research and there are always trade-offs, as with anything else.

But what constraints, you ask?

When you’re evaluating your methodological options, you need to consider the following constraints:

• Data access
• Equipment and software
• Your knowledge and skills

Let’s look at each of these.

Constraint #1: Data access

The first practical constraint you need to consider is your access to data . If you’re going to be undertaking primary research , you need to think critically about the sample of respondents you realistically have access to. For example, if you plan to use in-person interviews , you need to ask yourself how many people you’ll need to interview, whether they’ll be agreeable to being interviewed, where they’re located, and so on.

If you’re wanting to undertake a quantitative approach using surveys to collect data, you’ll need to consider how many responses you’ll require to achieve statistically significant results. For many statistical tests, a sample of a few hundred respondents is typically needed to develop convincing conclusions.

So, think carefully about what data you’ll need access to, how much data you’ll need and how you’ll collect it. The last thing you want is to spend a huge amount of time on your research only to find that you can’t get access to the required data.

Constraint #2: Time

The next constraint is time. If you’re undertaking research as part of a PhD, you may have a fairly open-ended time limit, but this is unlikely to be the case for undergrad and Masters-level projects. So, pay attention to your timeline, as the data collection and analysis components of different methodologies have a major impact on time requirements . Also, keep in mind that these stages of the research often take a lot longer than originally anticipated.

Another practical implication of time limits is that it will directly impact which time horizon you can use – i.e. longitudinal vs cross-sectional . For example, if you’ve got a 6-month limit for your entire research project, it’s quite unlikely that you’ll be able to adopt a longitudinal time horizon. 

Constraint #3: Money

As with so many things, money is another important constraint you’ll need to consider when deciding on your research methodology. While some research designs will cost near zero to execute, others may require a substantial budget .

Some of the costs that may arise include:

• Software costs – e.g. survey hosting services, analysis software, etc.
• Promotion costs – e.g. advertising a survey to attract respondents
• Incentive costs – e.g. providing a prize or cash payment incentive to attract respondents
• Equipment rental costs – e.g. recording equipment, lab equipment, etc.
• Travel costs
• Food & beverages

These are just a handful of costs that can creep into your research budget. Like most projects, the actual costs tend to be higher than the estimates, so be sure to err on the conservative side and expect the unexpected. It’s critically important that you’re honest with yourself about these costs, or you could end up getting stuck midway through your project because you’ve run out of money.

Constraint #4: Equipment & software

Another practical consideration is the hardware and/or software you’ll need in order to undertake your research. Of course, this variable will depend on the type of data you’re collecting and analysing. For example, you may need lab equipment to analyse substances, or you may need specific analysis software to analyse statistical data. So, be sure to think about what hardware and/or software you’ll need for each potential methodological approach, and whether you have access to these.

Constraint #5: Your knowledge and skillset

The final practical constraint is a big one. Naturally, the research process involves a lot of learning and development along the way, so you will accrue knowledge and skills as you progress. However, when considering your methodological options, you should still consider your current position on the ladder.

Some of the questions you should ask yourself are:

• Am I more of a “numbers person” or a “words person”?
• How much do I know about the analysis methods I’ll potentially use (e.g. statistical analysis)?
• How much do I know about the software and/or hardware that I’ll potentially use?
• How excited am I to learn new research skills and gain new knowledge?
• How much time do I have to learn the things I need to learn?

Answering these questions honestly will provide you with another set of criteria against which you can evaluate the research methodology options you’ve shortlisted.

So, as you can see, there is a wide range of practicalities and constraints that you need to take into account when you’re deciding on a research methodology. These practicalities create a tension between the “ideal” methodology and the methodology that you can realistically pull off. This is perfectly normal, and it’s your job to find the option that presents the best set of trade-offs.

Recap: Choosing a methodology

In this post, we’ve discussed how to go about choosing a research methodology. The three major deciding factors we looked at were:

• Exploratory
• Confirmatory
• Combination
• Research area norms
• Hardware and software
• Your knowledge and skillset

If you have any questions, feel free to leave a comment below. If you’d like a helping hand with your research methodology, check out our 1-on-1 research coaching service , or book a free consultation with a friendly Grad Coach.

Psst... there’s more!

This post was based on one of our popular Research Bootcamps . If you're working on a research project, you'll definitely want to check this out ...

Very useful and informative especially for beginners

Nice article! I’m a beginner in the field of cybersecurity research. I am a Telecom and Network Engineer and Also aiming for PhD scholarship.

I find the article very informative especially for my decitation it has been helpful and an eye opener.

Hi I am Anna ,

I am a PHD candidate in the area of cyber security, maybe we can link up

The Examples shows by you, for sure they are really direct me and others to knows and practices the Research Design and prepration.

I found the post very informative and practical.

I struggle so much with designs of the research for sure!

I’m the process of constructing my research design and I want to know if the data analysis I plan to present in my thesis defense proposal possibly change especially after I gathered the data already.

Thank you so much this site is such a life saver. How I wish 1-1 coaching is available in our country but sadly it’s not.

Submit a Comment Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

• Print Friendly

• (855) 776-7763

Training Maker

All Products

Qualaroo Insights

ProProfs.com

• Get Started Free

FREE. All Features. FOREVER!

Try our Forever FREE account with all premium features!

How to Write Qualitative Research Questions: Types & Examples

Market Research Specialist

Emma David, a seasoned market research professional, specializes in employee engagement, survey administration, and data management. Her expertise in leveraging data for informed decisions has positively impacted several brands, enhancing their market position.

Qualitative research questions focus on depth and quality, exploring the “why and how” behind decisions, without relying on statistical tools.

Unlike quantitative research, which aims to collect tangible, measurable data from a broader demographic, qualitative analysis involves smaller, focused datasets, identifying patterns for insights.

The information collected by qualitative surveys can vary from text to images, demanding a deep understanding of the subject, and therefore, crafting precise qualitative research questions is crucial for success.

In this guide, we’ll discuss how to write effective qualitative research questions, explore various types, and highlight characteristics of good qualitative research questions.

Let’s dive in!

What Are Qualitative Research Questions?

Qualitative questions aim to understand the depth and nuances of a phenomenon, focusing on “why” and “how” rather than quantifiable measures.

They explore subjective experiences, perspectives, and behaviors, often using open-ended inquiries to gather rich, descriptive data.

Unlike quantitative questions, which seek numerical data, qualitative questions try to find out meanings, patterns, and underlying processes within a specific context.

These questions are essential for exploring complex issues, generating hypotheses, and gaining deeper insights into human behavior and phenomena.

Here’s an example of a qualitative research question:

“How do you perceive and navigate organizational culture within a tech startup environment?”

This question asks about the respondent’s subjective interpretations and experiences of organizational culture within a specific context, such as a tech startup.

It seeks to uncover insights into the values, norms, and practices that shape workplace dynamics and employee behaviors, providing qualitative data for analysis and understanding.

When Should We Use Qualitative Research Questions?

Qualitative research questions typically aim to open up conversations, encourage detailed narratives, and foster a deep understanding of the subject matter. Here are some scenarios they are best suited for:

• Exploring Complex Phenomena : When the research topic involves understanding complex processes, behaviors, or interactions that cannot be quantified easily, qualitative questions help delve into these intricate details.
• Understanding Contexts and Cultures : To grasp the nuances of different social contexts, cultures, or subcultures, qualitative research questions allow for an in-depth exploration of these environments and how they influence individuals and groups.
• Exploring Perceptions and Experiences : When the aim is to understand people’s perceptions, experiences, or feelings about a particular subject, qualitative questions facilitate capturing the depth and variety of these perspectives.
• Developing Concepts or Theories : In the early stages of research, where concepts or theories are not yet well-developed, qualitative questions can help generate hypotheses, identify variables, and develop theoretical frameworks based on observations and interpretations.
• Investigating Processes : To understand how processes unfold over time and the factors that influence these processes, qualitative questions are useful for capturing the dynamics and complexities involved.
• Seeking to Understand Change : When researching how individuals or groups experience change, adapt to new circumstances, or make decisions, qualitative research questions can provide insights into the motivations, challenges, and strategies involved.
• Studying Phenomena Not Easily Quantified : For phenomena that are not easily captured through quantitative measures, such as emotions, beliefs, or motivations, qualitative questions can probe these abstract concepts more effectively.
• Addressing Sensitive or Taboo Topics : In studies where topics may be sensitive, controversial, or taboo, qualitative research questions allow for a respectful and empathetic exploration of these subjects, providing space for participants to share their experiences in their own words.

How to Write Qualitative Research Questions?

Read this guide to learn how you can craft well-thought-out qualitative research questions:

1. Begin with Your Research Goals

The first step in formulating qualitative research questions is to have a clear understanding of what you aim to discover or understand through your research. There are two types of qualitative questionnaires or research – Ontological and Epistemological.

Finding out the nature of your research influences all aspects of your research design, including the formulation of research questions.

Subsequently:

• Identify your main objective : Consider the broader context of your study. Are you trying to explore a phenomenon, understand a process, or interpret the meanings behind behaviors? Your main objective should guide the formulation of your questions, ensuring they are aligned with what you seek to achieve.
• Focus on the ‘how’ and ‘why’ : Qualitative research is inherently exploratory and aims to understand the nuances of human behavior and experience. Starting your questions with “how” or “why” encourages a deeper investigation into the motivations, processes, and contexts underlying the subject matter. This approach facilitates an open-ended exploration, allowing participants to provide rich, detailed responses that illuminate their perspectives and experiences.

Take a quick look at the following visual for a better understanding:

So, if you are doing Ontological research, ensure that the questions focus on the “what” aspects of reality (the premise of your research) and opt for the nature of the knowledge for Epistemological research.

2. Choose the Right Structure

The structure of your research questions significantly impacts the depth and quality of data you collect. Opting for an open-ended format allows respondents the flexibility to express themselves freely, providing insights that pre-defined answers might miss.

• Open-ended format : These questions do not constrain respondents to a set of predetermined answers, unlike closed-ended questions. By allowing participants to articulate their thoughts in their own words, you can uncover nuances and complexities in their responses that might otherwise be overlooked.
• Avoid yes/no questions : Yes/no questions tend to limit the depth of responses. While they might be useful for gathering straightforward factual information, they are not conducive to exploring the depths and nuances that qualitative research seeks to uncover. Encouraging participants to elaborate on their experiences and perspectives leads to richer, more informative data.

For example, take a look at some qualitative questions examples shown in the following image:

3. Be Clear and Specific

Clarity and specificity in your questions are crucial to ensure that participants understand what is being asked and that their responses are relevant to your research objectives.

• Use clear language : Use straightforward, understandable language in your questions. Avoid jargon, acronyms, or overly technical terms that might confuse participants or lead to misinterpretation. The goal is to make your questions accessible to everyone involved in your study.
• Be specific : While maintaining the open-ended nature of qualitative questions, it’s important to narrow down your focus to specific aspects of the phenomenon you’re studying. This specificity helps guide participants’ responses and ensures that the data you collect directly relates to your research objectives.

4. Ensure Relevance and Feasibility

Each question should be carefully considered for its relevance to your research goals and its feasibility, given the constraints of your study.

• Relevance : Questions should be crafted to address the core objectives of your research directly. They should probe areas that are essential to understanding the phenomenon under investigation and should align with your theoretical framework or literature review findings.
• Feasibility : Consider the practical aspects of your research, including the time available for data collection and analysis, resources, and access to participants. Questions should be designed to elicit meaningful responses within the constraints of your study, ensuring that you can gather and analyze data effectively.

5. Focus on a Single Concept or Theme per Question

To ensure clarity and depth, each question should concentrate on a single idea or theme. However, if your main qualitative research question is tough to understand or has a complex structure, you can create sub-questions in limited numbers and with a “ladder structure”.

This will help your respondents understand the overall research objective in mind, and your research can be executed in a better manner.

For example, suppose your main question is – “What is the current state of illiteracy in your state?”

Then, you can create the following subquestions: 

“How does illiteracy block progress in your state?”

“How would you best describe the feelings you have about illiteracy in your state?”

For an even better understanding, you can see the various qualitative research question examples in the following image:

Types of Qualitative Research Questions With Examples

Qualitative survey questions primarily focus on a specific group of respondents that are participating in case studies, surveys, ethnography studies, etc., rather than numbers or statistics.

As a result, the questions are mostly open-ended and can be subdivided into the following types as discussed below:

1. Descriptive Questions

Descriptive research questions aim to detail the “what” of a phenomenon, providing a comprehensive overview of the context, individuals, or situations under study. These questions are foundational, helping to establish a baseline understanding of the research topic.

• What are the daily experiences of teachers in urban elementary schools?
• What strategies do small businesses employ to adapt to rapid technological changes?
• How do young adults describe their transition from college to the workforce?
• What are the coping mechanisms of families with members suffering from chronic illnesses?
• How do community leaders perceive the impact of gentrification in their neighborhoods?

2. Interpretive Questions

Interpretive questions seek to understand the “how” and “why” behind a phenomenon, focusing on the meanings people attach to their experiences. These questions delve into the subjective interpretations and perceptions of participants.

• How do survivors of natural disasters interpret their experiences of recovery and rebuilding?
• Why do individuals engage in voluntary work within their communities?
• How do parents interpret and navigate the challenges of remote schooling for their children?
• Why do consumers prefer local products over global brands in certain markets?
• How do artists interpret the influence of digital media on traditional art forms?

3. Comparative Questions

Comparative research questions are designed to explore differences and similarities between groups, settings, or time periods. These questions can help to highlight the impact of specific variables on the phenomenon under study.

• How do the strategies for managing work-life balance compare between remote and office workers?
• What are the differences in consumer behavior towards sustainable products in urban versus rural areas?
• How do parenting styles in single-parent households compare to those in dual-parent households?
• What are the similarities and differences in leadership styles across different cultures?
• How has the perception of online privacy changed among teenagers over the past decade?

4. Process-oriented Questions

These questions focus on understanding the processes or sequences of events over time. They aim to uncover the “how” of a phenomenon, tracing the development, changes, or evolution of specific situations or behaviors.

• How do non-profit organizations develop and implement community outreach programs?
• What is the process of decision-making in high-stakes business environments?
• How do individuals navigate the process of career transition after significant industry changes?
• What are the stages of adaptation for immigrants in a new country?
• How do social movements evolve from inception to national recognition?

5. Evaluative Questions

Evaluative questions aim to assess the effectiveness, value, or impact of a program, policy, or phenomenon. These questions are critical for understanding the outcomes and implications of various initiatives or situations.

• How effective are online therapy sessions compared to in-person sessions in treating anxiety?
• What is the impact of community gardening programs on neighborhood cohesion?
• How do participants evaluate the outcomes of leadership training programs in their professional development?
• What are the perceived benefits and drawbacks of telecommuting for employees and employers?
• How do residents evaluate the effectiveness of local government policies on waste management?

6. One-on-One Questions

The one-on-one questions are asked to a single person and can be thought of as individual interviews that you can conduct online via phone and video chat as well.

The main aim of such questions is to ask your customers or people in the focus group a series of questions about their purchase motivations. These questions might also come with follow-ups, and if your customers respond with some interesting fact or detail, dig deeper and explore the findings as much as you want.

• What makes you happy in regard to [your research topic]?
• If I could make a wish of yours come true, what do you desire the most?
• What do you still find hard to come to terms with?
• Have you bought [your product] before?
• If so, what was your initial motivation behind the purchase?

7. Exploratory Questions

These questions are designed to enhance your understanding of a particular topic. However, while asking exploratory questions, you must ensure that there are no preconceived notions or biases to it. The more transparent and bias-free your questions are, the better and fair results you will get.

• What is the effect of personal smart devices on today’s youth?
• Do you feel that smart devices have positively or negatively impacted you?
• How do your kids spend their weekends?
• What do you do on a typical weekend morning?

8. Predictive Questions

The predictive questions are used for qualitative research that is focused on the future outcomes of an action or a series of actions. So, you will be using past information to predict the reactions of respondents to hypothetical events that might or might not happen in the future.

These questions come in extremely handy for identifying your customers’ current brand expectations, pain points, and purchase motivation.

• Are you more likely to buy a product when a celebrity promotes it?
• Would you ever try a new product because one of your favorite celebs claims that it actually worked for them?
• Would people in your neighborhood enjoy a park with rides and exercise options?
• How often would you go to a park with your kids if it had free rides?

9. Focus Groups

These questions are mostly asked in person to the customer or respondent groups. The in-person nature of these surveys or studies ensures that the group members get a safe and comfortable environment to express their thoughts and feelings about your brand or services.

• How would you describe your ease of using our product?
• How well do you think you were able to do this task before you started using our product?
• What do you like about our promotional campaigns?
• How well do you think our ads convey the meaning?

10. In-Home Videos

Collecting video feedback from customers in their comfortable, natural settings offers a unique perspective. At home, customers are more relaxed and less concerned about their mannerisms, posture, and choice of words when responding.

This approach is partly why Vogue’s 73 Questions Series is highly popular among celebrities and viewers alike. In-home videos provide insights into customers in a relaxed environment, encouraging them to be honest and share genuine experiences.

• What was your first reaction when you used our product for the first time?
• How well do you think our product performed compared to your expectations?
• What was your worst experience with our product?
• What made you switch to our brand?

11. Online Focus Groups

Online focus groups mirror the traditional, in-person format but are conducted virtually, offering a more cost-effective and efficient approach to gathering data. This digital format extends your reach and allows a rapid collection of responses from a broader audience through online platforms.

You can utilize social media and other digital forums to create communities of respondents and initiate meaningful discussions. Once you have them started, you can simply observe the exchange of thoughts and gather massive amounts of interesting insights!

• What do you like best about our product?
• How familiar are you with this particular service or product we offer?
• What are your concerns with our product?
• What changes can we make to make our product better?

Ask the Right Qualitative Research Questions for Meaningful Insights From Your Respondents

Watch: How to Create a Survey Using ProProfs Survey Maker

By now, you might have realized that manually creating a list of qualitative research questions is a daunting task. Keeping numerous considerations in mind, it’s easy to run out of ideas while crafting qualitative survey questions .

However, investing in smart survey tools, like ProProfs Survey Maker, can significantly streamline this process, allowing you to create various types of surveys in minutes.

With this survey tool , you can generate forms, NPS surveys , tests, quizzes, and assessments.

It’s also useful for conducting polls, sidebar surveys, and in-app surveys. Offering over 100 templates and more than 1,000,000 ready-to-use examples of phenomenological research questions, this software simplifies the task immensely.

Equipped with the right tools and the professional tips shared here, you’re well-prepared to conduct thorough research studies and obtain valuable insights that drive impactful results.

Frequently Asked Questions on Q ualitative Research Questions

1. how do you choose qualitative research questions.

To choose qualitative research questions, identify your main research goal, focus on exploring ‘how’ and ‘why’ aspects, ensure questions are open-ended, and align them with your theoretical framework and methodology.

2. Why are good qualitative research questions important?

Good qualitative research questions are important because they guide the research focus, enable the exploration of depth and complexity, and facilitate the gathering of rich, detailed insights into human experiences and behaviors.

About the author

Emma David is a seasoned market research professional with 8+ years of experience. Having kick-started her journey in research, she has developed rich expertise in employee engagement, survey creation and administration, and data management. Emma believes in the power of data to shape business performance positively. She continues to help brands and businesses make strategic decisions and improve their market standing through her understanding of research methodologies.

Related Posts

75+ Human Resources Survey Questions To Ask Your Employees

Employee Pulse Surveys: Everything You Need To Know

Surveys vs Questionnaires: Compare the Differences

Email Surveys Guide: Types, Questions And Examples

Close Ended Questions: A Complete Guide With Types & Examples

Qualitative Research Methods: Types, Examples, and Analysis

An official website of the United States government

The .gov means it’s official. Federal government websites often end in .gov or .mil. Before sharing sensitive information, make sure you’re on a federal government site.

The site is secure. The https:// ensures that you are connecting to the official website and that any information you provide is encrypted and transmitted securely.

• Publications
• Account settings

Preview improvements coming to the PMC website in October 2024. Learn More or Try it out now .

• Advanced Search
• Journal List
• Neurol Res Pract

How to use and assess qualitative research methods

Loraine busetto.

1 Department of Neurology, Heidelberg University Hospital, Im Neuenheimer Feld 400, 69120 Heidelberg, Germany

Wolfgang Wick

2 Clinical Cooperation Unit Neuro-Oncology, German Cancer Research Center, Heidelberg, Germany

Christoph Gumbinger

Associated data.

Not applicable.

This paper aims to provide an overview of the use and assessment of qualitative research methods in the health sciences. Qualitative research can be defined as the study of the nature of phenomena and is especially appropriate for answering questions of why something is (not) observed, assessing complex multi-component interventions, and focussing on intervention improvement. The most common methods of data collection are document study, (non-) participant observations, semi-structured interviews and focus groups. For data analysis, field-notes and audio-recordings are transcribed into protocols and transcripts, and coded using qualitative data management software. Criteria such as checklists, reflexivity, sampling strategies, piloting, co-coding, member-checking and stakeholder involvement can be used to enhance and assess the quality of the research conducted. Using qualitative in addition to quantitative designs will equip us with better tools to address a greater range of research problems, and to fill in blind spots in current neurological research and practice.

The aim of this paper is to provide an overview of qualitative research methods, including hands-on information on how they can be used, reported and assessed. This article is intended for beginning qualitative researchers in the health sciences as well as experienced quantitative researchers who wish to broaden their understanding of qualitative research.

What is qualitative research?

Qualitative research is defined as “the study of the nature of phenomena”, including “their quality, different manifestations, the context in which they appear or the perspectives from which they can be perceived” , but excluding “their range, frequency and place in an objectively determined chain of cause and effect” [ 1 ]. This formal definition can be complemented with a more pragmatic rule of thumb: qualitative research generally includes data in form of words rather than numbers [ 2 ].

Why conduct qualitative research?

Because some research questions cannot be answered using (only) quantitative methods. For example, one Australian study addressed the issue of why patients from Aboriginal communities often present late or not at all to specialist services offered by tertiary care hospitals. Using qualitative interviews with patients and staff, it found one of the most significant access barriers to be transportation problems, including some towns and communities simply not having a bus service to the hospital [ 3 ]. A quantitative study could have measured the number of patients over time or even looked at possible explanatory factors – but only those previously known or suspected to be of relevance. To discover reasons for observed patterns, especially the invisible or surprising ones, qualitative designs are needed.

While qualitative research is common in other fields, it is still relatively underrepresented in health services research. The latter field is more traditionally rooted in the evidence-based-medicine paradigm, as seen in " research that involves testing the effectiveness of various strategies to achieve changes in clinical practice, preferably applying randomised controlled trial study designs (...) " [ 4 ]. This focus on quantitative research and specifically randomised controlled trials (RCT) is visible in the idea of a hierarchy of research evidence which assumes that some research designs are objectively better than others, and that choosing a "lesser" design is only acceptable when the better ones are not practically or ethically feasible [ 5 , 6 ]. Others, however, argue that an objective hierarchy does not exist, and that, instead, the research design and methods should be chosen to fit the specific research question at hand – "questions before methods" [ 2 , 7 – 9 ]. This means that even when an RCT is possible, some research problems require a different design that is better suited to addressing them. Arguing in JAMA, Berwick uses the example of rapid response teams in hospitals, which he describes as " a complex, multicomponent intervention – essentially a process of social change" susceptible to a range of different context factors including leadership or organisation history. According to him, "[in] such complex terrain, the RCT is an impoverished way to learn. Critics who use it as a truth standard in this context are incorrect" [ 8 ] . Instead of limiting oneself to RCTs, Berwick recommends embracing a wider range of methods , including qualitative ones, which for "these specific applications, (...) are not compromises in learning how to improve; they are superior" [ 8 ].

Research problems that can be approached particularly well using qualitative methods include assessing complex multi-component interventions or systems (of change), addressing questions beyond “what works”, towards “what works for whom when, how and why”, and focussing on intervention improvement rather than accreditation [ 7 , 9 – 12 ]. Using qualitative methods can also help shed light on the “softer” side of medical treatment. For example, while quantitative trials can measure the costs and benefits of neuro-oncological treatment in terms of survival rates or adverse effects, qualitative research can help provide a better understanding of patient or caregiver stress, visibility of illness or out-of-pocket expenses.

How to conduct qualitative research?

Given that qualitative research is characterised by flexibility, openness and responsivity to context, the steps of data collection and analysis are not as separate and consecutive as they tend to be in quantitative research [ 13 , 14 ]. As Fossey puts it : “sampling, data collection, analysis and interpretation are related to each other in a cyclical (iterative) manner, rather than following one after another in a stepwise approach” [ 15 ]. The researcher can make educated decisions with regard to the choice of method, how they are implemented, and to which and how many units they are applied [ 13 ]. As shown in Fig.  1 , this can involve several back-and-forth steps between data collection and analysis where new insights and experiences can lead to adaption and expansion of the original plan. Some insights may also necessitate a revision of the research question and/or the research design as a whole. The process ends when saturation is achieved, i.e. when no relevant new information can be found (see also below: sampling and saturation). For reasons of transparency, it is essential for all decisions as well as the underlying reasoning to be well-documented.

Iterative research process

While it is not always explicitly addressed, qualitative methods reflect a different underlying research paradigm than quantitative research (e.g. constructivism or interpretivism as opposed to positivism). The choice of methods can be based on the respective underlying substantive theory or theoretical framework used by the researcher [ 2 ].

Data collection

The methods of qualitative data collection most commonly used in health research are document study, observations, semi-structured interviews and focus groups [ 1 , 14 , 16 , 17 ].

Document study

Document study (also called document analysis) refers to the review by the researcher of written materials [ 14 ]. These can include personal and non-personal documents such as archives, annual reports, guidelines, policy documents, diaries or letters.

Observations

Observations are particularly useful to gain insights into a certain setting and actual behaviour – as opposed to reported behaviour or opinions [ 13 ]. Qualitative observations can be either participant or non-participant in nature. In participant observations, the observer is part of the observed setting, for example a nurse working in an intensive care unit [ 18 ]. In non-participant observations, the observer is “on the outside looking in”, i.e. present in but not part of the situation, trying not to influence the setting by their presence. Observations can be planned (e.g. for 3 h during the day or night shift) or ad hoc (e.g. as soon as a stroke patient arrives at the emergency room). During the observation, the observer takes notes on everything or certain pre-determined parts of what is happening around them, for example focusing on physician-patient interactions or communication between different professional groups. Written notes can be taken during or after the observations, depending on feasibility (which is usually lower during participant observations) and acceptability (e.g. when the observer is perceived to be judging the observed). Afterwards, these field notes are transcribed into observation protocols. If more than one observer was involved, field notes are taken independently, but notes can be consolidated into one protocol after discussions. Advantages of conducting observations include minimising the distance between the researcher and the researched, the potential discovery of topics that the researcher did not realise were relevant and gaining deeper insights into the real-world dimensions of the research problem at hand [ 18 ].

Semi-structured interviews

Hijmans & Kuyper describe qualitative interviews as “an exchange with an informal character, a conversation with a goal” [ 19 ]. Interviews are used to gain insights into a person’s subjective experiences, opinions and motivations – as opposed to facts or behaviours [ 13 ]. Interviews can be distinguished by the degree to which they are structured (i.e. a questionnaire), open (e.g. free conversation or autobiographical interviews) or semi-structured [ 2 , 13 ]. Semi-structured interviews are characterized by open-ended questions and the use of an interview guide (or topic guide/list) in which the broad areas of interest, sometimes including sub-questions, are defined [ 19 ]. The pre-defined topics in the interview guide can be derived from the literature, previous research or a preliminary method of data collection, e.g. document study or observations. The topic list is usually adapted and improved at the start of the data collection process as the interviewer learns more about the field [ 20 ]. Across interviews the focus on the different (blocks of) questions may differ and some questions may be skipped altogether (e.g. if the interviewee is not able or willing to answer the questions or for concerns about the total length of the interview) [ 20 ]. Qualitative interviews are usually not conducted in written format as it impedes on the interactive component of the method [ 20 ]. In comparison to written surveys, qualitative interviews have the advantage of being interactive and allowing for unexpected topics to emerge and to be taken up by the researcher. This can also help overcome a provider or researcher-centred bias often found in written surveys, which by nature, can only measure what is already known or expected to be of relevance to the researcher. Interviews can be audio- or video-taped; but sometimes it is only feasible or acceptable for the interviewer to take written notes [ 14 , 16 , 20 ].

Focus groups

Focus groups are group interviews to explore participants’ expertise and experiences, including explorations of how and why people behave in certain ways [ 1 ]. Focus groups usually consist of 6–8 people and are led by an experienced moderator following a topic guide or “script” [ 21 ]. They can involve an observer who takes note of the non-verbal aspects of the situation, possibly using an observation guide [ 21 ]. Depending on researchers’ and participants’ preferences, the discussions can be audio- or video-taped and transcribed afterwards [ 21 ]. Focus groups are useful for bringing together homogeneous (to a lesser extent heterogeneous) groups of participants with relevant expertise and experience on a given topic on which they can share detailed information [ 21 ]. Focus groups are a relatively easy, fast and inexpensive method to gain access to information on interactions in a given group, i.e. “the sharing and comparing” among participants [ 21 ]. Disadvantages include less control over the process and a lesser extent to which each individual may participate. Moreover, focus group moderators need experience, as do those tasked with the analysis of the resulting data. Focus groups can be less appropriate for discussing sensitive topics that participants might be reluctant to disclose in a group setting [ 13 ]. Moreover, attention must be paid to the emergence of “groupthink” as well as possible power dynamics within the group, e.g. when patients are awed or intimidated by health professionals.

Choosing the “right” method

As explained above, the school of thought underlying qualitative research assumes no objective hierarchy of evidence and methods. This means that each choice of single or combined methods has to be based on the research question that needs to be answered and a critical assessment with regard to whether or to what extent the chosen method can accomplish this – i.e. the “fit” between question and method [ 14 ]. It is necessary for these decisions to be documented when they are being made, and to be critically discussed when reporting methods and results.

Let us assume that our research aim is to examine the (clinical) processes around acute endovascular treatment (EVT), from the patient’s arrival at the emergency room to recanalization, with the aim to identify possible causes for delay and/or other causes for sub-optimal treatment outcome. As a first step, we could conduct a document study of the relevant standard operating procedures (SOPs) for this phase of care – are they up-to-date and in line with current guidelines? Do they contain any mistakes, irregularities or uncertainties that could cause delays or other problems? Regardless of the answers to these questions, the results have to be interpreted based on what they are: a written outline of what care processes in this hospital should look like. If we want to know what they actually look like in practice, we can conduct observations of the processes described in the SOPs. These results can (and should) be analysed in themselves, but also in comparison to the results of the document analysis, especially as regards relevant discrepancies. Do the SOPs outline specific tests for which no equipment can be observed or tasks to be performed by specialized nurses who are not present during the observation? It might also be possible that the written SOP is outdated, but the actual care provided is in line with current best practice. In order to find out why these discrepancies exist, it can be useful to conduct interviews. Are the physicians simply not aware of the SOPs (because their existence is limited to the hospital’s intranet) or do they actively disagree with them or does the infrastructure make it impossible to provide the care as described? Another rationale for adding interviews is that some situations (or all of their possible variations for different patient groups or the day, night or weekend shift) cannot practically or ethically be observed. In this case, it is possible to ask those involved to report on their actions – being aware that this is not the same as the actual observation. A senior physician’s or hospital manager’s description of certain situations might differ from a nurse’s or junior physician’s one, maybe because they intentionally misrepresent facts or maybe because different aspects of the process are visible or important to them. In some cases, it can also be relevant to consider to whom the interviewee is disclosing this information – someone they trust, someone they are otherwise not connected to, or someone they suspect or are aware of being in a potentially “dangerous” power relationship to them. Lastly, a focus group could be conducted with representatives of the relevant professional groups to explore how and why exactly they provide care around EVT. The discussion might reveal discrepancies (between SOPs and actual care or between different physicians) and motivations to the researchers as well as to the focus group members that they might not have been aware of themselves. For the focus group to deliver relevant information, attention has to be paid to its composition and conduct, for example, to make sure that all participants feel safe to disclose sensitive or potentially problematic information or that the discussion is not dominated by (senior) physicians only. The resulting combination of data collection methods is shown in Fig.  2 .

Possible combination of data collection methods

Attributions for icons: “Book” by Serhii Smirnov, “Interview” by Adrien Coquet, FR, “Magnifying Glass” by anggun, ID, “Business communication” by Vectors Market; all from the Noun Project

The combination of multiple data source as described for this example can be referred to as “triangulation”, in which multiple measurements are carried out from different angles to achieve a more comprehensive understanding of the phenomenon under study [ 22 , 23 ].

Data analysis

To analyse the data collected through observations, interviews and focus groups these need to be transcribed into protocols and transcripts (see Fig.  3 ). Interviews and focus groups can be transcribed verbatim , with or without annotations for behaviour (e.g. laughing, crying, pausing) and with or without phonetic transcription of dialects and filler words, depending on what is expected or known to be relevant for the analysis. In the next step, the protocols and transcripts are coded , that is, marked (or tagged, labelled) with one or more short descriptors of the content of a sentence or paragraph [ 2 , 15 , 23 ]. Jansen describes coding as “connecting the raw data with “theoretical” terms” [ 20 ]. In a more practical sense, coding makes raw data sortable. This makes it possible to extract and examine all segments describing, say, a tele-neurology consultation from multiple data sources (e.g. SOPs, emergency room observations, staff and patient interview). In a process of synthesis and abstraction, the codes are then grouped, summarised and/or categorised [ 15 , 20 ]. The end product of the coding or analysis process is a descriptive theory of the behavioural pattern under investigation [ 20 ]. The coding process is performed using qualitative data management software, the most common ones being InVivo, MaxQDA and Atlas.ti. It should be noted that these are data management tools which support the analysis performed by the researcher(s) [ 14 ].

From data collection to data analysis

Attributions for icons: see Fig. ​ Fig.2, 2 , also “Speech to text” by Trevor Dsouza, “Field Notes” by Mike O’Brien, US, “Voice Record” by ProSymbols, US, “Inspection” by Made, AU, and “Cloud” by Graphic Tigers; all from the Noun Project

How to report qualitative research?

Protocols of qualitative research can be published separately and in advance of the study results. However, the aim is not the same as in RCT protocols, i.e. to pre-define and set in stone the research questions and primary or secondary endpoints. Rather, it is a way to describe the research methods in detail, which might not be possible in the results paper given journals’ word limits. Qualitative research papers are usually longer than their quantitative counterparts to allow for deep understanding and so-called “thick description”. In the methods section, the focus is on transparency of the methods used, including why, how and by whom they were implemented in the specific study setting, so as to enable a discussion of whether and how this may have influenced data collection, analysis and interpretation. The results section usually starts with a paragraph outlining the main findings, followed by more detailed descriptions of, for example, the commonalities, discrepancies or exceptions per category [ 20 ]. Here it is important to support main findings by relevant quotations, which may add information, context, emphasis or real-life examples [ 20 , 23 ]. It is subject to debate in the field whether it is relevant to state the exact number or percentage of respondents supporting a certain statement (e.g. “Five interviewees expressed negative feelings towards XYZ”) [ 21 ].

How to combine qualitative with quantitative research?

Qualitative methods can be combined with other methods in multi- or mixed methods designs, which “[employ] two or more different methods [ …] within the same study or research program rather than confining the research to one single method” [ 24 ]. Reasons for combining methods can be diverse, including triangulation for corroboration of findings, complementarity for illustration and clarification of results, expansion to extend the breadth and range of the study, explanation of (unexpected) results generated with one method with the help of another, or offsetting the weakness of one method with the strength of another [ 1 , 17 , 24 – 26 ]. The resulting designs can be classified according to when, why and how the different quantitative and/or qualitative data strands are combined. The three most common types of mixed method designs are the convergent parallel design , the explanatory sequential design and the exploratory sequential design. The designs with examples are shown in Fig.  4 .

Three common mixed methods designs

In the convergent parallel design, a qualitative study is conducted in parallel to and independently of a quantitative study, and the results of both studies are compared and combined at the stage of interpretation of results. Using the above example of EVT provision, this could entail setting up a quantitative EVT registry to measure process times and patient outcomes in parallel to conducting the qualitative research outlined above, and then comparing results. Amongst other things, this would make it possible to assess whether interview respondents’ subjective impressions of patients receiving good care match modified Rankin Scores at follow-up, or whether observed delays in care provision are exceptions or the rule when compared to door-to-needle times as documented in the registry. In the explanatory sequential design, a quantitative study is carried out first, followed by a qualitative study to help explain the results from the quantitative study. This would be an appropriate design if the registry alone had revealed relevant delays in door-to-needle times and the qualitative study would be used to understand where and why these occurred, and how they could be improved. In the exploratory design, the qualitative study is carried out first and its results help informing and building the quantitative study in the next step [ 26 ]. If the qualitative study around EVT provision had shown a high level of dissatisfaction among the staff members involved, a quantitative questionnaire investigating staff satisfaction could be set up in the next step, informed by the qualitative study on which topics dissatisfaction had been expressed. Amongst other things, the questionnaire design would make it possible to widen the reach of the research to more respondents from different (types of) hospitals, regions, countries or settings, and to conduct sub-group analyses for different professional groups.

How to assess qualitative research?

A variety of assessment criteria and lists have been developed for qualitative research, ranging in their focus and comprehensiveness [ 14 , 17 , 27 ]. However, none of these has been elevated to the “gold standard” in the field. In the following, we therefore focus on a set of commonly used assessment criteria that, from a practical standpoint, a researcher can look for when assessing a qualitative research report or paper.

Assessors should check the authors’ use of and adherence to the relevant reporting checklists (e.g. Standards for Reporting Qualitative Research (SRQR)) to make sure all items that are relevant for this type of research are addressed [ 23 , 28 ]. Discussions of quantitative measures in addition to or instead of these qualitative measures can be a sign of lower quality of the research (paper). Providing and adhering to a checklist for qualitative research contributes to an important quality criterion for qualitative research, namely transparency [ 15 , 17 , 23 ].

Reflexivity

While methodological transparency and complete reporting is relevant for all types of research, some additional criteria must be taken into account for qualitative research. This includes what is called reflexivity, i.e. sensitivity to the relationship between the researcher and the researched, including how contact was established and maintained, or the background and experience of the researcher(s) involved in data collection and analysis. Depending on the research question and population to be researched this can be limited to professional experience, but it may also include gender, age or ethnicity [ 17 , 27 ]. These details are relevant because in qualitative research, as opposed to quantitative research, the researcher as a person cannot be isolated from the research process [ 23 ]. It may influence the conversation when an interviewed patient speaks to an interviewer who is a physician, or when an interviewee is asked to discuss a gynaecological procedure with a male interviewer, and therefore the reader must be made aware of these details [ 19 ].

Sampling and saturation

The aim of qualitative sampling is for all variants of the objects of observation that are deemed relevant for the study to be present in the sample “ to see the issue and its meanings from as many angles as possible” [ 1 , 16 , 19 , 20 , 27 ] , and to ensure “information-richness [ 15 ]. An iterative sampling approach is advised, in which data collection (e.g. five interviews) is followed by data analysis, followed by more data collection to find variants that are lacking in the current sample. This process continues until no new (relevant) information can be found and further sampling becomes redundant – which is called saturation [ 1 , 15 ] . In other words: qualitative data collection finds its end point not a priori , but when the research team determines that saturation has been reached [ 29 , 30 ].

This is also the reason why most qualitative studies use deliberate instead of random sampling strategies. This is generally referred to as “ purposive sampling” , in which researchers pre-define which types of participants or cases they need to include so as to cover all variations that are expected to be of relevance, based on the literature, previous experience or theory (i.e. theoretical sampling) [ 14 , 20 ]. Other types of purposive sampling include (but are not limited to) maximum variation sampling, critical case sampling or extreme or deviant case sampling [ 2 ]. In the above EVT example, a purposive sample could include all relevant professional groups and/or all relevant stakeholders (patients, relatives) and/or all relevant times of observation (day, night and weekend shift).

Assessors of qualitative research should check whether the considerations underlying the sampling strategy were sound and whether or how researchers tried to adapt and improve their strategies in stepwise or cyclical approaches between data collection and analysis to achieve saturation [ 14 ].

Good qualitative research is iterative in nature, i.e. it goes back and forth between data collection and analysis, revising and improving the approach where necessary. One example of this are pilot interviews, where different aspects of the interview (especially the interview guide, but also, for example, the site of the interview or whether the interview can be audio-recorded) are tested with a small number of respondents, evaluated and revised [ 19 ]. In doing so, the interviewer learns which wording or types of questions work best, or which is the best length of an interview with patients who have trouble concentrating for an extended time. Of course, the same reasoning applies to observations or focus groups which can also be piloted.

Ideally, coding should be performed by at least two researchers, especially at the beginning of the coding process when a common approach must be defined, including the establishment of a useful coding list (or tree), and when a common meaning of individual codes must be established [ 23 ]. An initial sub-set or all transcripts can be coded independently by the coders and then compared and consolidated after regular discussions in the research team. This is to make sure that codes are applied consistently to the research data.

Member checking

Member checking, also called respondent validation , refers to the practice of checking back with study respondents to see if the research is in line with their views [ 14 , 27 ]. This can happen after data collection or analysis or when first results are available [ 23 ]. For example, interviewees can be provided with (summaries of) their transcripts and asked whether they believe this to be a complete representation of their views or whether they would like to clarify or elaborate on their responses [ 17 ]. Respondents’ feedback on these issues then becomes part of the data collection and analysis [ 27 ].

Stakeholder involvement

In those niches where qualitative approaches have been able to evolve and grow, a new trend has seen the inclusion of patients and their representatives not only as study participants (i.e. “members”, see above) but as consultants to and active participants in the broader research process [ 31 – 33 ]. The underlying assumption is that patients and other stakeholders hold unique perspectives and experiences that add value beyond their own single story, making the research more relevant and beneficial to researchers, study participants and (future) patients alike [ 34 , 35 ]. Using the example of patients on or nearing dialysis, a recent scoping review found that 80% of clinical research did not address the top 10 research priorities identified by patients and caregivers [ 32 , 36 ]. In this sense, the involvement of the relevant stakeholders, especially patients and relatives, is increasingly being seen as a quality indicator in and of itself.

How not to assess qualitative research

The above overview does not include certain items that are routine in assessments of quantitative research. What follows is a non-exhaustive, non-representative, experience-based list of the quantitative criteria often applied to the assessment of qualitative research, as well as an explanation of the limited usefulness of these endeavours.

Protocol adherence

Given the openness and flexibility of qualitative research, it should not be assessed by how well it adheres to pre-determined and fixed strategies – in other words: its rigidity. Instead, the assessor should look for signs of adaptation and refinement based on lessons learned from earlier steps in the research process.

Sample size

For the reasons explained above, qualitative research does not require specific sample sizes, nor does it require that the sample size be determined a priori [ 1 , 14 , 27 , 37 – 39 ]. Sample size can only be a useful quality indicator when related to the research purpose, the chosen methodology and the composition of the sample, i.e. who was included and why.

Randomisation

While some authors argue that randomisation can be used in qualitative research, this is not commonly the case, as neither its feasibility nor its necessity or usefulness has been convincingly established for qualitative research [ 13 , 27 ]. Relevant disadvantages include the negative impact of a too large sample size as well as the possibility (or probability) of selecting “ quiet, uncooperative or inarticulate individuals ” [ 17 ]. Qualitative studies do not use control groups, either.

Interrater reliability, variability and other “objectivity checks”

The concept of “interrater reliability” is sometimes used in qualitative research to assess to which extent the coding approach overlaps between the two co-coders. However, it is not clear what this measure tells us about the quality of the analysis [ 23 ]. This means that these scores can be included in qualitative research reports, preferably with some additional information on what the score means for the analysis, but it is not a requirement. Relatedly, it is not relevant for the quality or “objectivity” of qualitative research to separate those who recruited the study participants and collected and analysed the data. Experiences even show that it might be better to have the same person or team perform all of these tasks [ 20 ]. First, when researchers introduce themselves during recruitment this can enhance trust when the interview takes place days or weeks later with the same researcher. Second, when the audio-recording is transcribed for analysis, the researcher conducting the interviews will usually remember the interviewee and the specific interview situation during data analysis. This might be helpful in providing additional context information for interpretation of data, e.g. on whether something might have been meant as a joke [ 18 ].

Not being quantitative research

Being qualitative research instead of quantitative research should not be used as an assessment criterion if it is used irrespectively of the research problem at hand. Similarly, qualitative research should not be required to be combined with quantitative research per se – unless mixed methods research is judged as inherently better than single-method research. In this case, the same criterion should be applied for quantitative studies without a qualitative component.

The main take-away points of this paper are summarised in Table ​ Table1. 1 . We aimed to show that, if conducted well, qualitative research can answer specific research questions that cannot to be adequately answered using (only) quantitative designs. Seeing qualitative and quantitative methods as equal will help us become more aware and critical of the “fit” between the research problem and our chosen methods: I can conduct an RCT to determine the reasons for transportation delays of acute stroke patients – but should I? It also provides us with a greater range of tools to tackle a greater range of research problems more appropriately and successfully, filling in the blind spots on one half of the methodological spectrum to better address the whole complexity of neurological research and practice.

Take-away-points

Acknowledgements

Abbreviations.

Authors’ contributions

LB drafted the manuscript; WW and CG revised the manuscript; all authors approved the final versions.

no external funding.

Availability of data and materials

Ethics approval and consent to participate, consent for publication, competing interests.

The authors declare no competing interests.

Publisher’s Note

Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

• Privacy Policy

Home » Qualitative Research – Methods, Analysis Types and Guide

Qualitative Research – Methods, Analysis Types and Guide

Table of Contents

Qualitative Research

Qualitative research is a type of research methodology that focuses on exploring and understanding people’s beliefs, attitudes, behaviors, and experiences through the collection and analysis of non-numerical data. It seeks to answer research questions through the examination of subjective data, such as interviews, focus groups, observations, and textual analysis.

Qualitative research aims to uncover the meaning and significance of social phenomena, and it typically involves a more flexible and iterative approach to data collection and analysis compared to quantitative research. Qualitative research is often used in fields such as sociology, anthropology, psychology, and education.

Qualitative Research Methods

Qualitative Research Methods are as follows:

One-to-One Interview

This method involves conducting an interview with a single participant to gain a detailed understanding of their experiences, attitudes, and beliefs. One-to-one interviews can be conducted in-person, over the phone, or through video conferencing. The interviewer typically uses open-ended questions to encourage the participant to share their thoughts and feelings. One-to-one interviews are useful for gaining detailed insights into individual experiences.

Focus Groups

This method involves bringing together a group of people to discuss a specific topic in a structured setting. The focus group is led by a moderator who guides the discussion and encourages participants to share their thoughts and opinions. Focus groups are useful for generating ideas and insights, exploring social norms and attitudes, and understanding group dynamics.

Ethnographic Studies

This method involves immersing oneself in a culture or community to gain a deep understanding of its norms, beliefs, and practices. Ethnographic studies typically involve long-term fieldwork and observation, as well as interviews and document analysis. Ethnographic studies are useful for understanding the cultural context of social phenomena and for gaining a holistic understanding of complex social processes.

Text Analysis

This method involves analyzing written or spoken language to identify patterns and themes. Text analysis can be quantitative or qualitative. Qualitative text analysis involves close reading and interpretation of texts to identify recurring themes, concepts, and patterns. Text analysis is useful for understanding media messages, public discourse, and cultural trends.

This method involves an in-depth examination of a single person, group, or event to gain an understanding of complex phenomena. Case studies typically involve a combination of data collection methods, such as interviews, observations, and document analysis, to provide a comprehensive understanding of the case. Case studies are useful for exploring unique or rare cases, and for generating hypotheses for further research.

Process of Observation

This method involves systematically observing and recording behaviors and interactions in natural settings. The observer may take notes, use audio or video recordings, or use other methods to document what they see. Process of observation is useful for understanding social interactions, cultural practices, and the context in which behaviors occur.

Record Keeping

This method involves keeping detailed records of observations, interviews, and other data collected during the research process. Record keeping is essential for ensuring the accuracy and reliability of the data, and for providing a basis for analysis and interpretation.

This method involves collecting data from a large sample of participants through a structured questionnaire. Surveys can be conducted in person, over the phone, through mail, or online. Surveys are useful for collecting data on attitudes, beliefs, and behaviors, and for identifying patterns and trends in a population.

Qualitative data analysis is a process of turning unstructured data into meaningful insights. It involves extracting and organizing information from sources like interviews, focus groups, and surveys. The goal is to understand people’s attitudes, behaviors, and motivations

Qualitative Research Analysis Methods

Qualitative Research analysis methods involve a systematic approach to interpreting and making sense of the data collected in qualitative research. Here are some common qualitative data analysis methods:

Thematic Analysis

This method involves identifying patterns or themes in the data that are relevant to the research question. The researcher reviews the data, identifies keywords or phrases, and groups them into categories or themes. Thematic analysis is useful for identifying patterns across multiple data sources and for generating new insights into the research topic.

Content Analysis

This method involves analyzing the content of written or spoken language to identify key themes or concepts. Content analysis can be quantitative or qualitative. Qualitative content analysis involves close reading and interpretation of texts to identify recurring themes, concepts, and patterns. Content analysis is useful for identifying patterns in media messages, public discourse, and cultural trends.

Discourse Analysis

This method involves analyzing language to understand how it constructs meaning and shapes social interactions. Discourse analysis can involve a variety of methods, such as conversation analysis, critical discourse analysis, and narrative analysis. Discourse analysis is useful for understanding how language shapes social interactions, cultural norms, and power relationships.

Grounded Theory Analysis

This method involves developing a theory or explanation based on the data collected. Grounded theory analysis starts with the data and uses an iterative process of coding and analysis to identify patterns and themes in the data. The theory or explanation that emerges is grounded in the data, rather than preconceived hypotheses. Grounded theory analysis is useful for understanding complex social phenomena and for generating new theoretical insights.

Narrative Analysis

This method involves analyzing the stories or narratives that participants share to gain insights into their experiences, attitudes, and beliefs. Narrative analysis can involve a variety of methods, such as structural analysis, thematic analysis, and discourse analysis. Narrative analysis is useful for understanding how individuals construct their identities, make sense of their experiences, and communicate their values and beliefs.

Phenomenological Analysis

This method involves analyzing how individuals make sense of their experiences and the meanings they attach to them. Phenomenological analysis typically involves in-depth interviews with participants to explore their experiences in detail. Phenomenological analysis is useful for understanding subjective experiences and for developing a rich understanding of human consciousness.

Comparative Analysis

This method involves comparing and contrasting data across different cases or groups to identify similarities and differences. Comparative analysis can be used to identify patterns or themes that are common across multiple cases, as well as to identify unique or distinctive features of individual cases. Comparative analysis is useful for understanding how social phenomena vary across different contexts and groups.

Applications of Qualitative Research

Qualitative research has many applications across different fields and industries. Here are some examples of how qualitative research is used:

• Market Research: Qualitative research is often used in market research to understand consumer attitudes, behaviors, and preferences. Researchers conduct focus groups and one-on-one interviews with consumers to gather insights into their experiences and perceptions of products and services.
• Health Care: Qualitative research is used in health care to explore patient experiences and perspectives on health and illness. Researchers conduct in-depth interviews with patients and their families to gather information on their experiences with different health care providers and treatments.
• Education: Qualitative research is used in education to understand student experiences and to develop effective teaching strategies. Researchers conduct classroom observations and interviews with students and teachers to gather insights into classroom dynamics and instructional practices.
• Social Work : Qualitative research is used in social work to explore social problems and to develop interventions to address them. Researchers conduct in-depth interviews with individuals and families to understand their experiences with poverty, discrimination, and other social problems.
• Anthropology : Qualitative research is used in anthropology to understand different cultures and societies. Researchers conduct ethnographic studies and observe and interview members of different cultural groups to gain insights into their beliefs, practices, and social structures.
• Psychology : Qualitative research is used in psychology to understand human behavior and mental processes. Researchers conduct in-depth interviews with individuals to explore their thoughts, feelings, and experiences.
• Public Policy : Qualitative research is used in public policy to explore public attitudes and to inform policy decisions. Researchers conduct focus groups and one-on-one interviews with members of the public to gather insights into their perspectives on different policy issues.

How to Conduct Qualitative Research

Here are some general steps for conducting qualitative research:

• Identify your research question: Qualitative research starts with a research question or set of questions that you want to explore. This question should be focused and specific, but also broad enough to allow for exploration and discovery.
• Select your research design: There are different types of qualitative research designs, including ethnography, case study, grounded theory, and phenomenology. You should select a design that aligns with your research question and that will allow you to gather the data you need to answer your research question.
• Recruit participants: Once you have your research question and design, you need to recruit participants. The number of participants you need will depend on your research design and the scope of your research. You can recruit participants through advertisements, social media, or through personal networks.
• Collect data: There are different methods for collecting qualitative data, including interviews, focus groups, observation, and document analysis. You should select the method or methods that align with your research design and that will allow you to gather the data you need to answer your research question.
• Analyze data: Once you have collected your data, you need to analyze it. This involves reviewing your data, identifying patterns and themes, and developing codes to organize your data. You can use different software programs to help you analyze your data, or you can do it manually.
• Interpret data: Once you have analyzed your data, you need to interpret it. This involves making sense of the patterns and themes you have identified, and developing insights and conclusions that answer your research question. You should be guided by your research question and use your data to support your conclusions.
• Communicate results: Once you have interpreted your data, you need to communicate your results. This can be done through academic papers, presentations, or reports. You should be clear and concise in your communication, and use examples and quotes from your data to support your findings.

Examples of Qualitative Research

Here are some real-time examples of qualitative research:

• Customer Feedback: A company may conduct qualitative research to understand the feedback and experiences of its customers. This may involve conducting focus groups or one-on-one interviews with customers to gather insights into their attitudes, behaviors, and preferences.
• Healthcare : A healthcare provider may conduct qualitative research to explore patient experiences and perspectives on health and illness. This may involve conducting in-depth interviews with patients and their families to gather information on their experiences with different health care providers and treatments.
• Education : An educational institution may conduct qualitative research to understand student experiences and to develop effective teaching strategies. This may involve conducting classroom observations and interviews with students and teachers to gather insights into classroom dynamics and instructional practices.
• Social Work: A social worker may conduct qualitative research to explore social problems and to develop interventions to address them. This may involve conducting in-depth interviews with individuals and families to understand their experiences with poverty, discrimination, and other social problems.
• Anthropology : An anthropologist may conduct qualitative research to understand different cultures and societies. This may involve conducting ethnographic studies and observing and interviewing members of different cultural groups to gain insights into their beliefs, practices, and social structures.
• Psychology : A psychologist may conduct qualitative research to understand human behavior and mental processes. This may involve conducting in-depth interviews with individuals to explore their thoughts, feelings, and experiences.
• Public Policy: A government agency or non-profit organization may conduct qualitative research to explore public attitudes and to inform policy decisions. This may involve conducting focus groups and one-on-one interviews with members of the public to gather insights into their perspectives on different policy issues.

Purpose of Qualitative Research

The purpose of qualitative research is to explore and understand the subjective experiences, behaviors, and perspectives of individuals or groups in a particular context. Unlike quantitative research, which focuses on numerical data and statistical analysis, qualitative research aims to provide in-depth, descriptive information that can help researchers develop insights and theories about complex social phenomena.

Qualitative research can serve multiple purposes, including:

• Exploring new or emerging phenomena : Qualitative research can be useful for exploring new or emerging phenomena, such as new technologies or social trends. This type of research can help researchers develop a deeper understanding of these phenomena and identify potential areas for further study.
• Understanding complex social phenomena : Qualitative research can be useful for exploring complex social phenomena, such as cultural beliefs, social norms, or political processes. This type of research can help researchers develop a more nuanced understanding of these phenomena and identify factors that may influence them.
• Generating new theories or hypotheses: Qualitative research can be useful for generating new theories or hypotheses about social phenomena. By gathering rich, detailed data about individuals’ experiences and perspectives, researchers can develop insights that may challenge existing theories or lead to new lines of inquiry.
• Providing context for quantitative data: Qualitative research can be useful for providing context for quantitative data. By gathering qualitative data alongside quantitative data, researchers can develop a more complete understanding of complex social phenomena and identify potential explanations for quantitative findings.

When to use Qualitative Research

Here are some situations where qualitative research may be appropriate:

• Exploring a new area: If little is known about a particular topic, qualitative research can help to identify key issues, generate hypotheses, and develop new theories.
• Understanding complex phenomena: Qualitative research can be used to investigate complex social, cultural, or organizational phenomena that are difficult to measure quantitatively.
• Investigating subjective experiences: Qualitative research is particularly useful for investigating the subjective experiences of individuals or groups, such as their attitudes, beliefs, values, or emotions.
• Conducting formative research: Qualitative research can be used in the early stages of a research project to develop research questions, identify potential research participants, and refine research methods.
• Evaluating interventions or programs: Qualitative research can be used to evaluate the effectiveness of interventions or programs by collecting data on participants’ experiences, attitudes, and behaviors.

Characteristics of Qualitative Research

Qualitative research is characterized by several key features, including:

• Focus on subjective experience: Qualitative research is concerned with understanding the subjective experiences, beliefs, and perspectives of individuals or groups in a particular context. Researchers aim to explore the meanings that people attach to their experiences and to understand the social and cultural factors that shape these meanings.
• Use of open-ended questions: Qualitative research relies on open-ended questions that allow participants to provide detailed, in-depth responses. Researchers seek to elicit rich, descriptive data that can provide insights into participants’ experiences and perspectives.
• Sampling-based on purpose and diversity: Qualitative research often involves purposive sampling, in which participants are selected based on specific criteria related to the research question. Researchers may also seek to include participants with diverse experiences and perspectives to capture a range of viewpoints.
• Data collection through multiple methods: Qualitative research typically involves the use of multiple data collection methods, such as in-depth interviews, focus groups, and observation. This allows researchers to gather rich, detailed data from multiple sources, which can provide a more complete picture of participants’ experiences and perspectives.
• Inductive data analysis: Qualitative research relies on inductive data analysis, in which researchers develop theories and insights based on the data rather than testing pre-existing hypotheses. Researchers use coding and thematic analysis to identify patterns and themes in the data and to develop theories and explanations based on these patterns.
• Emphasis on researcher reflexivity: Qualitative research recognizes the importance of the researcher’s role in shaping the research process and outcomes. Researchers are encouraged to reflect on their own biases and assumptions and to be transparent about their role in the research process.

Advantages of Qualitative Research

Qualitative research offers several advantages over other research methods, including:

• Depth and detail: Qualitative research allows researchers to gather rich, detailed data that provides a deeper understanding of complex social phenomena. Through in-depth interviews, focus groups, and observation, researchers can gather detailed information about participants’ experiences and perspectives that may be missed by other research methods.
• Flexibility : Qualitative research is a flexible approach that allows researchers to adapt their methods to the research question and context. Researchers can adjust their research methods in real-time to gather more information or explore unexpected findings.
• Contextual understanding: Qualitative research is well-suited to exploring the social and cultural context in which individuals or groups are situated. Researchers can gather information about cultural norms, social structures, and historical events that may influence participants’ experiences and perspectives.
• Participant perspective : Qualitative research prioritizes the perspective of participants, allowing researchers to explore subjective experiences and understand the meanings that participants attach to their experiences.
• Theory development: Qualitative research can contribute to the development of new theories and insights about complex social phenomena. By gathering rich, detailed data and using inductive data analysis, researchers can develop new theories and explanations that may challenge existing understandings.
• Validity : Qualitative research can offer high validity by using multiple data collection methods, purposive and diverse sampling, and researcher reflexivity. This can help ensure that findings are credible and trustworthy.

Limitations of Qualitative Research

Qualitative research also has some limitations, including:

• Subjectivity : Qualitative research relies on the subjective interpretation of researchers, which can introduce bias into the research process. The researcher’s perspective, beliefs, and experiences can influence the way data is collected, analyzed, and interpreted.
• Limited generalizability: Qualitative research typically involves small, purposive samples that may not be representative of larger populations. This limits the generalizability of findings to other contexts or populations.
• Time-consuming: Qualitative research can be a time-consuming process, requiring significant resources for data collection, analysis, and interpretation.
• Resource-intensive: Qualitative research may require more resources than other research methods, including specialized training for researchers, specialized software for data analysis, and transcription services.
• Limited reliability: Qualitative research may be less reliable than quantitative research, as it relies on the subjective interpretation of researchers. This can make it difficult to replicate findings or compare results across different studies.
• Ethics and confidentiality: Qualitative research involves collecting sensitive information from participants, which raises ethical concerns about confidentiality and informed consent. Researchers must take care to protect the privacy and confidentiality of participants and obtain informed consent.

Also see Research Methods

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

You may also like

Quasi-Experimental Research Design – Types...

Exploratory Research – Types, Methods and...

Explanatory Research – Types, Methods, Guide

Experimental Design – Types, Methods, Guide

Qualitative Research Methods

Phenomenology – Methods, Examples and Guide

Verify originality of an essay

Get ideas for your paper

Cite sources with ease

100 Qualitative Research topics to impress your teacher

Updated 30 Aug 2024

Qualitative research is a method of inquiry employed in various academic disciplines, traditionally in the social sciences, but also in market research and further contexts. This type of research is designed to provide a deep understanding of human behavior and the reasons that govern such behavior. Unlike quantitative research which focuses on numbers and statistical analysis, qualitative research delves into the experiences, perspectives, and narratives of individuals, aiming to comprehend the ‘why’ and ‘how’ of decision making. Examples of qualitative research topics can be found across different fields such as nursing and education, emphasizing the importance of selecting a well-researched topic to achieve academic success in a research paper.

The core of qualitative research lies in its ability to explore complex phenomena from a subjective angle. Researchers gather non-numerical data through methods such as interviews, focus groups, observations, and content analysis. This approach allows for a more detailed and rich exploration of issues, providing insights that are often missed by quantitative approaches. The aim is not to generalize the findings to the entire population, but to gain a more nuanced understanding of a particular group or issue.

Qualitative research is inherently adaptive, with study designs that are often flexible and evolving. Researchers in this field are not just passive collectors of information, but active participants in the construction of knowledge. They interpret the data through a process of coding and thematic analysis, often resulting in the identification of patterns or themes that provide a foundation for further research or action. This interpretive aspect of qualitative research underscores its unique contribution to evidence-based practice and policy-making, where the depth of understanding can lead to more effective interventions and strategies.

How to choose good qualitative research topics

Choosing a good qualitative research topic is a critical step in the research process, as it sets the direction for the entire project. A well-chosen topic not only sparks the researcher’s passion but also meets the criteria of academic rigor and contributes new insights to the field. The first step in selecting a qualitative research topic is to identify an area of interest that is both significant and under-explored. This often involves extensive literature reviews to understand what has already been studied and where gaps in knowledge exist. The ideal topic should be one that can provide a fresh perspective or challenge existing assumptions within a specific domain.

When narrowing down potential topics, it’s important to consider the feasibility of the research paper. This includes thinking about the accessibility of participants, the ethical implications of the study, and the resources available, such as time and funding. A good qualitative research topic should be specific enough to be manageable, yet broad enough to allow for the exploratory nature of qualitative inquiry. It should also be complex enough to warrant in-depth investigation, providing a rich field for data collection. For example, instead of a broad topic like “health,” a more focused question could be “the experiences of community health workers in urban slums.”

Additionally, a good qualitative research topic should align with the researcher’s expertise and interests, as this will sustain motivation over the course of the study. It should also have a clear purpose, whether it’s to inform policy, improve practice, contribute to theory, or address a social issue. The topic should lend itself to the development of research questions that are open-ended and flexible, allowing the researcher to explore the depth and complexity of the subject matter. Ultimately, the chosen topic should aim to add value to the field, whether by filling knowledge gaps, offering new theoretical insights, or providing practical solutions to real-world problems. Finding unique qualitative research titles can be challenging, but if you need assistance, there are professionals who write essays for money that can help you develop and refine your ideas.

List of qualitative research topics examples

Social and cultural issues:.

• The role of social media in shaping body image perceptions among teenagers.
• The impact of gentrification on long-term residents in urban neighborhoods.
• Cultural adaptation processes among immigrants in a new country.
• The influence of language on identity within bilingual communities.
• The social effects of income inequality in urban settings.
• The role of community organizations in fostering urban resilience.
• The cultural significance of traditional festivals in modern society.
• The impact of globalization on indigenous practices and rituals.
• The role of public art in community identity and cohesion.
• The effects of social policies on homeless populations.
• The changing dynamics of family structures in the 21st century.
• The role of religious institutions in contemporary social life.
• The impact of digital nomad lifestyles on local communities.
• The influence of pop culture on youth political engagement.
• The role of social movements in shaping policy change.
• The experiences of refugees integrating into different cultural contexts.
• The impact of eco-tourism on local cultural practices.
• The role of social entrepreneurship in addressing community issues.
• The cultural implications of language extinction.
• The social integration challenges faced by the LGBTQ+ community.

Health and Well-being:

• The lived experiences of patients with chronic pain.
• The role of peer support in addiction recovery.
• Mental health challenges among university students.
• The impact of telemedicine on patient-doctor relationships.
• The experiences of families with children having rare diseases.
• The role of cultural beliefs in health-seeking behaviors.
• The impact of diet culture on eating habits and self-esteem.
• The experiences of healthcare workers during a public health crisis.
• The role of community health initiatives in improving urban health.
• The impact of social stigma on mental health treatment.
• The coping strategies of parents with children on the autism spectrum.
• The role of spirituality in end-of-life care.
• The experiences of women undergoing postpartum depression.
• The impact of workplace wellness programs on employee health.
• The challenges of implementing mental health programs in rural areas.
• The role of traditional medicine in contemporary healthcare.
• The experiences of transgender individuals in the healthcare system.
• The impact of health insurance policies on patient care.
• The role of art therapy in mental health rehabilitation.
• The experiences of veterans with PTSD in accessing healthcare services.

Get professional fact-checking and editing!

Ensure accuracy and enhance quality in your papers. Our experts provide thorough fact-checking and editing for just $7/page.

• The impact of remote learning on student engagement.
• The experiences of first-generation college students.
• The role of technology in personalized learning.
• The impact of standardized testing on teaching practices.
• The experiences of minority students in predominantly white institutions.
• The role of extracurricular activities in student development.
• The challenges of bilingual education in public schools.
• The impact of teacher-student relationships on learning outcomes.
• The role of parental involvement in early childhood education.
• The experiences of students with disabilities in inclusive classrooms.
• The impact of school culture on bullying behaviors.
• The role of mentorship programs in professional development for teachers.
• The experiences of international students adapting to new educational systems.
• The impact of socio-economic status on educational attainment.
• The role of educational policies in addressing the achievement gap.
• The experiences of educators in high-needs schools.
• The impact of arts education on academic performance.
• The role of school leadership in fostering innovation.
• The experiences of LGBTQ+ students in school environments.
• The impact of community involvement in school governance.

Organizational and Work:

• The role of organizational culture in employee satisfaction.
• The impact of leadership styles on team performance.
• The experiences of women in male-dominated industries.
• The role of communication in organizational change.
• The impact of remote work on work-life balance.
• The experiences of employees during corporate restructuring.
• The role of employee engagement in retention rates.
• The impact of diversity and inclusion initiatives on company culture.
• The experiences of gig economy workers.
• The role of corporate social responsibility in consumer perception.
• The impact of workplace design on productivity.
• The role of feedback culture in employee development.
• The experiences of minority employees in career advancement.
• The impact of technology on job roles and skills.
• The role of work autonomy in job satisfaction.
• The experiences of returning to work after parental leave.
• The impact of job insecurity on mental health.
• The role of interdepartmental collaboration in project success.
• The experiences of whistleblowers in organizations.
• The impact of organizational ethics on employee behavior.

Media and Communication:

• The role of social media in shaping political discourse.
• The impact of digital advertising on consumer behavior.
• The experiences of journalists in conflict zones.
• The role of public relations in crisis management.
• The impact of streaming services on traditional television.
• The experiences of influencers on social media platforms.
• The role of media literacy in combating misinformation.
• The impact of communication technology on family relationships.
• The role of podcasts in contemporary media consumption.
• The experiences of consumers with targeted advertising.
• The role of media representation in shaping cultural identities.
• The impact of mobile technology on news consumption.
• The role of citizen journalism in social activism.
• The experiences of censorship among content creators.
• The impact of virtual reality on media experiences.
• The role of language in cross-cultural communication.
• The experiences of minority groups in media portrayals.
• The impact of social media on celebrity culture.
• The role of communication strategies in non-profit organizations.
• The experiences of disconnecting from social media.

Wrapping up

In conclusion, the breadth and depth of qualitative research topics across various thematic categories showcase the versatility and profound potential of qualitative inquiry. Whether it's exploring the intricate dynamics of social and cultural issues, delving into the personal narratives within health and well-being, understanding the evolving landscapes of education, examining the complexities of organizational structures, or decoding the influential power of media and communication, qualitative research offers a rich tapestry of perspectives that quantitative methods alone cannot provide. Each topic presents an opportunity to uncover new insights, challenge conventional wisdom, and contribute to a more nuanced understanding of the world around us.

For researchers, students, academics, or professionals looking to embark on a qualitative research journey, the topics listed above serve as a springboard for inquiry. They are invitations to engage with the world in a meaningful way, to listen to stories yet untold, and to give voice to those often unheard. If any of these topics resonate with you, or if you're inspired to craft a research question that could illuminate the corners of human experience, we encourage you to take the next step. Dive into the literature, formulate your questions, and begin the fascinating process of qualitative exploration. Should you need guidance, support, or resources to embark on this journey, do not hesitate to reach out to academic mentors or professional services that can assist in shaping and refining your research endeavors. Your unique perspective is invaluable, and your contribution to the field awaits. Take that step, and let the journey of discovery begin.

Was this helpful?

Thanks for your feedback, related blog posts, 150 fascinating astronomy research topics: explore the wonders of the universe.

The Significance of Astronomy Research Topics Astronomy research topics hold a significant place in the academic curriculum due to their profoun...

150+ Medical research paper topics for students

Med Research Topics: What Makes a Good One? Several essential attributes characterize an excellent medical research topic. First and foremost, i...

Universal 200+ Debate Topics for Any Taste

Table of contents Importance of Choosing a Good Debate Topic Behaving During Debates Preparation Stage Before Debates List of 240 D...

Join our 150K of happy users

• Get original papers written according to your instructions
• Save time for what matters most

How to Write a Research Question: Types and Examples 

The first step in any research project is framing the research question. It can be considered the core of any systematic investigation as the research outcomes are tied to asking the right questions. Thus, this primary interrogation point sets the pace for your research as it helps collect relevant and insightful information that ultimately influences your work.   

Typically, the research question guides the stages of inquiry, analysis, and reporting. Depending on the use of quantifiable or quantitative data, research questions are broadly categorized into quantitative or qualitative research questions. Both types of research questions can be used independently or together, considering the overall focus and objectives of your research.  

What is a research question?

A research question is a clear, focused, concise, and arguable question on which your research and writing are centered. 1 It states various aspects of the study, including the population and variables to be studied and the problem the study addresses. These questions also set the boundaries of the study, ensuring cohesion. 

Designing the research question is a dynamic process where the researcher can change or refine the research question as they review related literature and develop a framework for the study. Depending on the scale of your research, the study can include single or multiple research questions. 

A good research question has the following features: 

• It is relevant to the chosen field of study. 
• The question posed is arguable and open for debate, requiring synthesizing and analysis of ideas. 
• It is focused and concisely framed. 
• A feasible solution is possible within the given practical constraint and timeframe. 

A poorly formulated research question poses several risks. 1   

• Researchers can adopt an erroneous design. 
• It can create confusion and hinder the thought process, including developing a clear protocol.  
• It can jeopardize publication efforts.  
• It causes difficulty in determining the relevance of the study findings.  
• It causes difficulty in whether the study fulfils the inclusion criteria for systematic review and meta-analysis. This creates challenges in determining whether additional studies or data collection is needed to answer the question.  
• Readers may fail to understand the objective of the study. This reduces the likelihood of the study being cited by others. 

Now that you know “What is a research question?”, let’s look at the different types of research questions. 

Types of research questions

Depending on the type of research to be done, research questions can be classified broadly into quantitative, qualitative, or mixed-methods studies. Knowing the type of research helps determine the best type of research question that reflects the direction and epistemological underpinnings of your research. 

The structure and wording of quantitative 2 and qualitative research 3 questions differ significantly. The quantitative study looks at causal relationships, whereas the qualitative study aims at exploring a phenomenon. 

• Quantitative research questions:  
• Seeks to investigate social, familial, or educational experiences or processes in a particular context and/or location.  
• Answers ‘how,’ ‘what,’ or ‘why’ questions. 
• Investigates connections, relations, or comparisons between independent and dependent variables. 

Quantitative research questions can be further categorized into descriptive, comparative, and relationship, as explained in the Table below. 

• Qualitative research questions  

Qualitative research questions are adaptable, non-directional, and more flexible. It concerns broad areas of research or more specific areas of study to discover, explain, or explore a phenomenon. These are further classified as follows: 

• Mixed-methods studies  

Mixed-methods studies use both quantitative and qualitative research questions to answer your research question. Mixed methods provide a complete picture than standalone quantitative or qualitative research, as it integrates the benefits of both methods. Mixed methods research is often used in multidisciplinary settings and complex situational or societal research, especially in the behavioral, health, and social science fields. 

What makes a good research question

A good research question should be clear and focused to guide your research. It should synthesize multiple sources to present your unique argument, and should ideally be something that you are interested in. But avoid questions that can be answered in a few factual statements. The following are the main attributes of a good research question. 

• Specific: The research question should not be a fishing expedition performed in the hopes that some new information will be found that will benefit the researcher. The central research question should work with your research problem to keep your work focused. If using multiple questions, they should all tie back to the central aim. 
• Measurable: The research question must be answerable using quantitative and/or qualitative data or from scholarly sources to develop your research question. If such data is impossible to access, it is better to rethink your question. 
• Attainable: Ensure you have enough time and resources to do all research required to answer your question. If it seems you will not be able to gain access to the data you need, consider narrowing down your question to be more specific. 
• You have the expertise 
• You have the equipment and resources 
• Realistic: Developing your research question should be based on initial reading about your topic. It should focus on addressing a problem or gap in the existing knowledge in your field or discipline. 
• Based on some sort of rational physics 
• Can be done in a reasonable time frame 
• Timely: The research question should contribute to an existing and current debate in your field or in society at large. It should produce knowledge that future researchers or practitioners can later build on. 
• Novel 
• Based on current technologies. 
• Important to answer current problems or concerns. 
• Lead to new directions. 
• Important: Your question should have some aspect of originality. Incremental research is as important as exploring disruptive technologies. For example, you can focus on a specific location or explore a new angle. 
• Meaningful whether the answer is “Yes” or “No.” Closed-ended, yes/no questions are too simple to work as good research questions. Such questions do not provide enough scope for robust investigation and discussion. A good research question requires original data, synthesis of multiple sources, and original interpretation and argumentation before providing an answer. 

Steps for developing a good research question

The importance of research questions cannot be understated. When drafting a research question, use the following frameworks to guide the components of your question to ease the process. 4  

• Determine the requirements: Before constructing a good research question, set your research requirements. What is the purpose? Is it descriptive, comparative, or explorative research? Determining the research aim will help you choose the most appropriate topic and word your question appropriately. 
• Select a broad research topic: Identify a broader subject area of interest that requires investigation. Techniques such as brainstorming or concept mapping can help identify relevant connections and themes within a broad research topic. For example, how to learn and help students learn. 
• Perform preliminary investigation: Preliminary research is needed to obtain up-to-date and relevant knowledge on your topic. It also helps identify issues currently being discussed from which information gaps can be identified. 
• Narrow your focus: Narrow the scope and focus of your research to a specific niche. This involves focusing on gaps in existing knowledge or recent literature or extending or complementing the findings of existing literature. Another approach involves constructing strong research questions that challenge your views or knowledge of the area of study (Example: Is learning consistent with the existing learning theory and research). 
• Identify the research problem: Once the research question has been framed, one should evaluate it. This is to realize the importance of the research questions and if there is a need for more revising (Example: How do your beliefs on learning theory and research impact your instructional practices). 

How to write a research question

Those struggling to understand how to write a research question, these simple steps can help you simplify the process of writing a research question. 

Sample Research Questions

The following are some bad and good research question examples 

• Example 1 

• Example 2 

References:  

• Thabane, L., Thomas, T., Ye, C., & Paul, J. (2009). Posing the research question: not so simple.  Canadian Journal of Anesthesia/Journal canadien d’anesthésie ,  56 (1), 71-79. 
• Rutberg, S., & Bouikidis, C. D. (2018). Focusing on the fundamentals: A simplistic differentiation between qualitative and quantitative research.  Nephrology Nursing Journal ,  45 (2), 209-213. 
• Kyngäs, H. (2020). Qualitative research and content analysis.  The application of content analysis in nursing science research , 3-11. 
• Mattick, K., Johnston, J., & de la Croix, A. (2018). How to… write a good research question.  The clinical teacher ,  15 (2), 104-108. 
• Fandino, W. (2019). Formulating a good research question: Pearls and pitfalls.  Indian Journal of Anaesthesia ,  63 (8), 611. 
• Richardson, W. S., Wilson, M. C., Nishikawa, J., & Hayward, R. S. (1995). The well-built clinical question: a key to evidence-based decisions.  ACP journal club ,  123 (3), A12-A13 

Paperpal is a comprehensive AI writing toolkit that helps students and researchers achieve 2x the writing in half the time. It leverages 21+ years of STM experience and insights from millions of research articles to provide in-depth academic writing, language editing, and submission readiness support to help you write better, faster.  

Get accurate academic translations, rewriting support, grammar checks, vocabulary suggestions, and generative AI assistance that delivers human precision at machine speed. Try for free or upgrade to Paperpal Prime starting at US$19 a month to access premium features, including consistency, plagiarism, and 30+ submission readiness checks to help you succeed.  

Experience the future of academic writing – Sign up to Paperpal and start writing for free!  

Related Reads:

• Scientific Writing Style Guides Explained
• Ethical Research Practices For Research with Human Subjects
• 8 Most Effective Ways to Increase Motivation for Thesis Writing 
• 6 Tips for Post-Doc Researchers to Take Their Career to the Next Level

Transitive and Intransitive Verbs in the World of Research

Language and grammar rules for academic writing, you may also like, how to cite in apa format (7th edition):..., how to write your research paper in apa..., how to choose a dissertation topic, how to write a phd research proposal, how to write an academic paragraph (step-by-step guide), research funding basics: what should a grant proposal..., how to write the first draft of a..., mla works cited page: format, template & examples, academic editing: how to self-edit academic text with..., measuring academic success: definition & strategies for excellence.

• Customer Reviews
• Extended Essays
• IB Internal Assessment
• Theory of Knowledge
• Literature Review
• Dissertations
• Essay Writing
• Research Writing
• Assignment Help
• Capstone Projects
• College Application
• Online Class

How to Select a Research Topic: A Step-by-Step Guide

by  Antony W

June 6, 2024

Learning how to select a research topic can be the difference between failing your assignment and writing a comprehensive research paper. That’s why in this guide we’ll teach you how to select a research topic step-by-step.

You don’t need this guide if your professor has already given you a list of topics to consider for your assignment . You can skip to our guide on how to write a research paper .

If they have left it up to you to choose a topic to investigate, which they must approve before you start working on your research study, we suggest that you read the process shared in this post.

Choosing a topic after finding your research problem is important because:

• The topic guides your research and gives you a mean to not only arrive at other interesting topics but also direct you to discover new knowledge
• The topic you choose will govern what you say and ensures you keep a logical flow of information.

Picking a topic for a research paper can be challenging and sometimes intimidating, but it’s not impossible. In the following section, we show you how to choose the best research topic that your instructor can approve after the first review.

How to Select a Research Topic 

Below are four steps to follow to find the most suitable topic for your research paper assignment:

Step 1: Consider a Topic that Interests You 

If your professor has asked you to choose a topic for your research paper, it means you can choose just about any subject to focus on in your area of study. A significant first step to take is to consider topics that interest you.

An interesting topic should meet two very important conditions.

First, it should be concise. The topic you choose should not be too broad or two narrow. Rather, it should be something focused on a specific issue. Second, the topic should allow you to find enough sources to cite in the research stage of your assignment.

The best way to determine if the research topic is interesting is to do some free writing for about 10 minutes. As you free write, think about the number of questions that people ask about the topic and try to consider why they’re important. These questions are important because they will make the research stage easier for you.

You’ll probably have a long list of interesting topics to consider for your research assignment. That’s a good first step because it means your options aren’t limited. However, you need to narrow down to only one topic for the assignment, so it’s time to start brainstorming.

Step 2: Brainstorm Your Topics 

You aren’t doing research at this stage yet. You are only trying to make considerations to determine which topic will suit your research assignment.

The brainstorming stage isn’t difficult at all. It should take only a couple of hours or a few days depending on how you approach.

We recommend talking to your professor, classmates, and friends about the topics that you’ve picked and ask for their opinion. Expect mixed opinions from this audience and then consider the topics that make the most sense. Note what topics picked their interest the most and put them on top of the list.

You’ll end up removing some topics from your initial list after brainstorming, and that’s completely fine. The goal here is to end up with a topic that interests you as well as your readers.

Step 3: Define Your Topics 

Check once again to make sure that your topic is a subject that you can easily define. You want to make sure the topic isn’t too broad or too narrow.

Often, a broad topic presents overwhelming amount of information, which makes it difficult to write a comprehensive research paper. A narrow topic, on the other hand, means you’ll find very little information, and therefore it can be difficult to do your assignment.

The length of the research paper, as stated in the assignment brief, should guide your topic selection.

Narrow down your list to topics that are:

• Broad enough to allows you to find enough scholarly articles and journals for reference
• Narrow enough to fit within the expected word count and the scope of the research

Topics that meet these two conditions should be easy to work on as they easily fit within the constraints of the research assignment.

Step 4: Read Background Information of Selected Topics  

You probably have two or three topics by the time you get to this step. Now it’s time to read the background information on the topics to decide which topic to work on.

This step is important because it gives you a clear overview of the topic, enabling you to see how it relates to broader, narrower, and related concepts. Preliminary research also helps you to find keywords commonly used to describe the topic, which may be useful in further research.

It’s important to note how easy or difficult it is to find information on the topic.

Look at different sources of information to be sure you can find enough references for the topic. Such periodic indexes scan journals, newspaper articles, and magazines to find the information you’re looking for. You can even use web search engines. Google and Bing are currently that best options to consider because they make it easy for searchers to find relevant information on scholarly topics.

If you’re having a hard time to find references for a topic that you’ve so far considered for your research paper, skip it and go to the next one. Doing so will go a long way to ensure you have the right topic to work on from start to finish.

Get Research Paper Writing Help 

If you’ve found your research topic but you feel so stuck that you can’t proceed with the assignment without some assistance, we are here to help. With our research paper writing service ,  we can help you handle the assignment within the shortest time possible.

We will research your topic, develop a research question, outline the project, and help you with writing. We also get you involved in the process, allowing you to track the progress of your order until the delivery stage.

About the author 

Antony W is a professional writer and coach at Help for Assessment. He spends countless hours every day researching and writing great content filled with expert advice on how to write engaging essays, research papers, and assignments.

• Thesis Action Plan New
• Academic Project Planner

Literature Navigator

Thesis dialogue blueprint, writing wizard's template, research proposal compass.

• Why students love us
• Rebels Blog
• Why we are different
• All Products
• Coming Soon

How to Start a Research Project: A Step-by-Step Guide

Starting a research project can feel overwhelming, but breaking it down into manageable steps can make it easier. This guide will walk you through each stage, from choosing a topic to preparing for your final presentation. By following these steps, you'll be well on your way to completing a successful research project.

Key Takeaways

• Choose a topic that interests you and is feasible to research.
• Develop clear research questions and objectives to guide your study.
• Conduct a thorough literature review to understand the existing research.
• Create a detailed research plan with a timeline and methodology.
• Engage with stakeholders and incorporate their feedback throughout the project.

Choosing a Research Topic

Identifying research interests.

Start by thinking about what excites you. Pick a topic that you find fun and fulfilling . This will keep you motivated throughout your research. Make a list of subjects you enjoy and see how they can relate to your field of study.

Evaluating Topic Feasibility

Once you have a few ideas, check if they are too broad or too narrow. A good topic should be manageable within the time you have. Ask yourself if you can cover all aspects of the topic in your thesis.

Consulting with Advisors

If you have difficulty finding a topic, consult with your advisors. Present your ideas to them and seek their guidance. They can provide valuable insights and help you refine your topic to ensure it is both engaging and manageable.

Defining the Research Problem

Formulating research questions.

Once you have a topic, the next step is to formulate research questions . These questions should target what you want to find out. They can focus on describing, comparing, evaluating, or explaining the research problem. A strong research question should be specific enough to be answered thoroughly using appropriate methods. Avoid questions that can be answered with a simple "yes" or "no".

Justifying the Research Problem

After formulating your research questions, you need to justify why your research problem is important . Explain the significance of your research in the context of existing literature. Highlight the gaps your research aims to fill and how it will contribute to the field. This step is crucial for crafting a compelling research proposal.

Setting Research Objectives

Finally, set clear research objectives. These are the specific goals you aim to achieve through your research. They should align with your research questions and provide a roadmap for your study. Establishing well-defined objectives will make it easier to create a research plan and stay on track throughout the research process.

Conducting a Comprehensive Literature Review

Finding credible sources.

Start by gathering reliable sources for your research. Use academic databases, libraries, and journals to find books, articles, and papers related to your topic. Make sure to evaluate the credibility of each source. Primary sources like published articles or autobiographies are firsthand accounts, while secondary sources like critical reviews are more removed.

Analyzing Existing Research

Once you have your sources, read through them and take notes on key points. Look for different viewpoints and how they relate to your research question. This will help you understand the current state of research in your field. Skimming sources initially can save time; set aside useful ones for a full read later.

Identifying Research Gaps

Identify areas that haven't been explored or questions that haven't been answered. These gaps can provide a direction for your own research. For example, if you're studying the impact of WhatsApp on communication, look for what hasn't been covered in existing studies. This will make your research more valuable and original.

Developing a Detailed Research Plan

Creating a solid research plan is crucial for the success of your thesis . It helps you stay organized and ensures that you cover all necessary aspects of your research.

Engaging with Stakeholders

Identifying key stakeholders.

To start, you need to identify all the key stakeholders involved in your research project. Stakeholders can include funders, academic supervisors, and anyone who will be affected by your study. Identifying potential resistance early on can help you address concerns before they become major issues.

Conducting Stakeholder Meetings

Once you have identified your stakeholders, the next step is to conduct meetings with them. These meetings are crucial for understanding their needs and expectations. Here are some steps to ensure productive meetings:

• Identify all stakeholders : Make a list of everyone affected by your project, including customers and end users.
• Keep communication open: Regular updates and open discussions help in aligning everyone's expectations.
• Present your project plan: Explain how your plan addresses stakeholders' expectations and be open to feedback.
• Determine roles: Decide who needs to see which reports and how often, and identify which decisions need approval and by whom.

Incorporating Stakeholder Feedback

Engaging stakeholders allows organizations to identify potential sources of resistance early in the change process. Incorporating their feedback is essential for the success of your project. Make sure to document all feedback and adjust your research plan accordingly. This will not only improve the quality of your research but also ensure that all stakeholders are on board with your project.

Selecting Appropriate Research Methods

Qualitative vs Quantitative Methods

When choosing research methods , you need to decide between qualitative and quantitative approaches. Qualitative methods involve collecting non-numerical data, such as interviews and focus groups, to understand experiences and opinions. On the other hand, quantitative methods focus on numerical data and statistical analysis, like surveys and experiments. Sometimes, a mixed-method approach, combining both qualitative and quantitative techniques, can provide a more comprehensive understanding of your research problem.

Choosing Data Collection Tools

Selecting the right data collection tools is crucial for gathering accurate and reliable data. Common tools include:

• Surveys : Useful for collecting data from a large number of participants.
• Interviews : Provide in-depth insights through one-on-one conversations.
• Focus Groups : Gather diverse perspectives through group discussions.
• Observations : Allow you to study behaviors in natural settings.

Each tool has its strengths and weaknesses, so choose the one that best aligns with your research objectives.

Ensuring Ethical Compliance

Ethical compliance is a fundamental aspect of any research project. Make sure to obtain informed consent from all participants and ensure their privacy and confidentiality. Additionally, consider any potential risks to participants and take steps to minimize them. Ethical research not only protects participants but also enhances the credibility of your study.

Implementing the Research Plan

Data Collection Procedures

To start, you need to establish clear data collection procedures . This involves selecting the right tools and methods for gathering data. Whether you choose surveys, interviews, or experiments, ensure that your methods align with your research objectives. It's crucial to define the purpose of your project and identify research objectives before diving into data collection.

Data Analysis Techniques

Once data is collected, the next step is to analyze it. Choose appropriate data analysis techniques that suit your research design. This could involve statistical analysis for quantitative data or thematic analysis for qualitative data. Remember, the goal is to derive meaningful insights that address your research questions.

Maintaining Research Integrity

Maintaining research integrity is essential throughout the implementation phase. This means adhering to ethical guidelines, ensuring data accuracy, and avoiding any form of bias. By maintaining high standards, you ensure the credibility and reliability of your research findings.

Writing the Research Proposal

Structuring the proposal.

Creating a well-structured research proposal is essential for clearly communicating your research plan. Start with an introduction that outlines the background and significance of your study. Follow this with a literature review that situates your research within the existing body of work. Next, detail your research design and methodology, explaining how you will collect and analyze data. Finally, include a timeline and budget if required. A clear structure helps reviewers understand your research plan and its feasibility.

Articulating the Research Statement

Your research statement is the heart of your proposal. It should clearly define the problem you aim to address and why it is important. Make sure your statement is specific, measurable, and achievable. This will guide your entire research process and help you stay focused. A strong research statement is crucial for convincing reviewers of the value of your study.

Defining KPIs and Metrics

Key Performance Indicators (KPIs) and metrics are essential for measuring the success of your research. Identify the specific outcomes you aim to achieve and how you will measure them. Common metrics include data accuracy, response rates, and completion times. Including KPIs in your proposal shows that you have a clear plan for evaluating your research's impact.

Managing the Research Project

Setting milestones.

Creating a timeline with specific milestones is essential for tracking your progress. For example, aim to complete your literature review by the end of the first month. These milestones will help you stay on track and make adjustments as needed. Regularly review and update your timeline to reflect your current status and any changes in your schedule.

Tracking Progress

To ensure that you are meeting your milestones, it's important to track your progress consistently. Use tools like Gantt charts or project management software to visualize your progress. Regular check-ins with your team can also help identify any issues early on and keep everyone aligned with the project goals.

Adjusting the Plan as Needed

Flexibility is key in managing a research project. Unexpected challenges may arise, requiring you to adjust your plan. Be prepared to reallocate resources or extend deadlines if necessary. Consulting with your advisors can provide valuable insights and help you make informed decisions when adjustments are needed.

Drafting and Revising the Research Paper

Organizing the paper.

Start by creating a clear structure for your paper. This includes an introduction, body, and conclusion. Use a mind map or outline to group your ideas logically . This will help you stay organized and ensure that your paper flows smoothly.

Revising for Clarity and Coherence

Revising is a crucial part of the writing process. Read your paper out loud to catch any awkward sentences or unclear points. Make sure each paragraph supports your thesis statement and that your ideas are clearly organized. Don't hesitate to remove or revise sections that don't fit.

Maintaining Academic Integrity

Always cite your sources correctly to avoid plagiarism. Use a consistent citation style and double-check your references. This not only upholds academic standards but also enhances the credibility of your work.

Preparing for the Final Presentation

Creating visual aids.

Visual aids are essential for making your presentation engaging and easy to follow. Use slides, charts, and graphs to highlight key points . Ensure that your visuals are clear and not cluttered with too much information. Effective visual aids can make complex data more understandable and keep your audience engaged.

Practicing the Presentation

Practice is crucial for a successful presentation. Rehearse multiple times to get comfortable with the material and the flow of your talk. Consider practicing in front of friends or family to get feedback. This will help you refine your delivery and timing. Remember, the goal is to communicate your research clearly and confidently.

Handling Q&A Sessions

Anticipate questions that your audience might ask and prepare answers in advance. This will help you handle the Q&A session smoothly. Be honest if you don't know an answer and offer to follow up later. Handling questions well can demonstrate your deep understanding of the topic and leave a positive impression on your audience.

Getting ready for your final presentation can be nerve-wracking, but it doesn't have to be. Start by organizing your main points and practicing your delivery. Remember, confidence comes from preparation. For more tips and a step-by-step guide to ace your presentation, visit our website today !

Starting a research project may seem daunting, but breaking it down into manageable steps can make the process much more approachable. By clearly defining your research subject, engaging with stakeholders, crafting a precise research statement, and establishing key performance indicators, you set a strong foundation for your project. Choosing the right methodology and creating a detailed timeline will help ensure that your research is well-organized and on track. Remember, the key to a successful research project is thorough planning and consistent effort. With these steps, you can confidently navigate your research journey and achieve meaningful results.

Frequently Asked Questions

How do i choose a good research topic.

Start by thinking about what interests you. Pick a topic that you find fun and fulfilling. This will keep you motivated throughout your research. Make a list of subjects you enjoy and see how they can relate to your field of study.

What should I include in the introduction of my research paper?

Your introduction should set the stage for your research. Provide some background information and clearly state what your research will cover. This helps readers understand the context and significance of your work.

How do I create a timeline for my research project?

Break down your research into smaller tasks and assign time frames to each. This helps you manage your time and stay organized throughout the project. Use a table or chart to keep track of deadlines.

What is the best way to organize my research data?

Review the data you have and reorganize it so that the most important parts are central to your research. Set aside any information that is less relevant. Use digital folders or reference management software to keep everything organized.

How do I choose a thesis supervisor?

Look for a supervisor who is supportive and knowledgeable in your area of study. Good communication is key, so make sure you establish a good rapport with them from the start.

Where should I place my thesis statement?

A good place for your thesis statement is at the end of your introduction. This helps to clearly outline your main argument or point right from the start.

What should I do if I feel stuck during my research project?

If you feel stuck, take a break and revisit your work with fresh eyes. Talk to your advisor or peers for new perspectives. Sometimes, stepping away for a bit can help you see things more clearly.

How do I ensure my research is ethical?

Make sure your research complies with ethical guidelines. This includes getting consent from participants, ensuring their privacy, and being honest about your findings. Consult your institution's ethics board if you have questions.

Discovering Statistics Using IBM SPSS Statistics: A Fun and Informative Guide

Unlocking the Power of Data: A Review of 'Essentials of Modern Business Statistics with Microsoft Excel'

Discovering Statistics Using SAS: A Comprehensive Review

Trending Topics for Your Thesis: What's Hot in 2024

How to Deal with a Total Lack of Motivation, Stress, and Anxiety When Finishing Your Master's Thesis

Mastering the First Step: How to Start Your Thesis with Confidence

Thesis Action Plan

• Blog Articles
• Affiliate Program
• Terms and Conditions
• Payment and Shipping Terms
• Privacy Policy
• Return Policy

© 2024 Research Rebels, All rights reserved.

Your cart is currently empty.

189+ Most Exciting Qualitative Research Topics For Students

Researchers conduct qualitative studies to gain a holistic understanding of the topic under investigation. Analyzing qualitative? Looking for the best qualitative research topics? 

If yes, you are here at the right place. We are discussing here all the topics in every field. Basically, qualitative research is the most valuable approach within the fields of social sciences, humanities, and various other fields. 

Qualitative research uses a wide array of methods such as interviews, focus groups, participant observation, content analysis, and case studies. Even among others, to gather and analyze non-numerical data. 

In this blog, we will explore the diverse, most interesting qualitative research topics, highlighting their importance. Whether you are a student, a scholar, or a practitioner in your field, these best qualitative research ideas are most helpful for you.

Must Read: 21 Ways To Get Good Grades In College

What Is Qualitative Research?

Table of Contents

Qualitative research is a systematic and exploratory approach to research that focuses on understanding and interpreting the complexities of human experiences, behaviors, and phenomena. It aims to provide in-depth insights into the “how” and “why” of various issues by examining them in their natural settings and contexts. Unlike quantitative research, which primarily deals with numerical data and statistical analysis, qualitative research relies on non-numerical data such as interviews, observations, textual analysis, and participant narratives to uncover deeper meanings and patterns.

Key Characteristics of Qualitative Research

• Purpose : Qualitative research is used to delve into new or less understood areas, aiming to generate new hypotheses and theories.
• Example : Investigating the coping mechanisms of natural disaster survivors in regions where little prior research exists.
• Purpose : It seeks to understand and interpret participants’ perspectives, emotions, and experiences.
• Example : Examining how individuals with chronic pain perceive their condition and the medical care they receive.
• Purpose : Highlights the importance of context and situational factors in shaping human behavior and experiences.
• Example : Exploring how cultural backgrounds influence parenting styles in different communities.
• Purpose : Employs adaptable and open-ended data collection methods that evolve as new insights are gained.
• Example : Conducting semi-structured interviews where the researcher can ask follow-up questions based on participants’ answers.
• Purpose : Generates detailed, narrative data that offer deep insights into the studied topic, capturing the complexity of human experiences.
• Example : Collecting and analyzing detailed personal stories to understand career development and personal growth.

These characteristics enable qualitative research to provide a comprehensive, nuanced understanding of complex issues, often revealing insights that quantitative approaches might miss.

8 Great Tips On How To Choose Good Qualitative Research Topics

Here are some tips to help you select strong qualitative research topics:

1. Personal Interest and Passion: Start by considering what genuinely interests and excites you. Your enthusiasm for the topic will sustain your motivation throughout the research process.

2. Relevance: Ensure that your chosen topic is relevant to your field of study or the discipline you are working within. It should contribute to existing knowledge or address a meaningful research gap.

3. Research Gap Identification: Review relevant literature and research to identify gaps or areas where there is limited qualitative research. Look for unanswered questions or underexplored aspects of a particular subject.

4. Feasibility: Assess whether the topic is feasible within the scope of your research project. Consider factors like available time, resources, and access to potential participants or data sources.

5. Clarity and Specificity: Your research topic should be clear, specific, and well-defined. Avoid overly broad topics that are difficult to explore in depth. Narrow it down to a manageable focus.

6. Significance: Ask yourself why your research topic matters. Consider the potential implications and applications of your findings. How might your research contribute to understanding, policy, or practice?

7. Originality: Aim for a unique angle or perspective on the topic. While you can build on existing research, strive to offer a fresh viewpoint or new insights.

8. Researchable : Ensure that your topic is researchable using qualitative methods. It should allow you to collect relevant data and answer research questions effectively.

137+ Most Exciting Qualitative Research Topics For All Students  

Qualitative research topics in health and medicine.

• Experiences of healthcare workers during the COVID-19 pandemic.
• Perceptions of alternative medicine among cancer patients.
• Coping mechanisms of individuals with chronic illnesses.
• The impact of telemedicine on patient-doctor relationships.
• Barriers to mental health treatment-seeking among minority populations.
• Qualitative analysis of patient experiences with organ transplantation.
• Decision-making processes of families regarding end-of-life care.

Qualitative Research Topics In Education

• The role of parental involvement in student academic achievement.
• Teacher perceptions of remote learning during a pandemic.
• Peer influence on academic motivation and performance.
• Exploring the experiences of homeschooling families.
• The impact of technology on the classroom environment.
• Factors influencing student dropout rates in higher education.

Qualitative Research Topics In Psychology and Mental Health

• Understanding the stigma associated with seeking therapy.
• Experiences of individuals living with anxiety disorders.
• Perceptions of body image among adolescents.
• Coping strategies of survivors of traumatic events.
• The impact of social support on mental health recovery.
• Narratives of individuals with eating disorders.

Qualitative Research Topics In Sociology and Culture

• Experiences of immigrants in adapting to a new culture.
• The role of social media in shaping cultural identities.
• Perceptions of police-community relations in marginalized communities.
• Gender dynamics in the workplace and career progression.
• Qualitative analysis of online dating experiences.
• Narratives of LGBTQ+ individuals coming out to their families.

Qualitative Research Topics In Technology and Society

• User experiences with augmented reality applications.
• Perceptions of online privacy and data security.
• The impact of social media on political activism.
• Ethical considerations in artificial intelligence development.
• Qualitative analysis of online gaming communities.
• Experiences of individuals participating in virtual reality environments.

Qualitative Research Topics In Environmental Studies

• Public perceptions of climate change and environmental policies.
• Experiences of individuals involved in sustainable living practices.
• Qualitative analysis of environmental activism movements.
• Community responses to natural disasters and climate change.
• Perspectives on wildlife conservation efforts.

Qualitative Research Topics In Business and Economics

• Qualitative analysis of consumer behavior and brand loyalty.
• Entrepreneurial experiences of women in male-dominated industries.
• Factors influencing small business success or failure.
• Corporate social responsibility and its impact on consumer trust.
• Experiences of employees in remote work settings.

Qualitative Research Topics In Politics and Governance

• Perceptions of voter suppression and electoral integrity.
• Experiences of political activists in grassroots movements.
• The role of social media in shaping political discourse.
• Narratives of individuals involved in civil rights movements.
• Qualitative analysis of government responses to crises.

Qualitative Research Topics In Family and Relationships

• Experiences of couples in long-distance relationships.
• Parenting styles and their impact on child development.
• Sibling dynamics and their influence on individual development.
• Narratives of individuals in arranged marriages.
• Experiences of single parents in raising their children.

Qualitative Research Topics In Art and Culture

• Qualitative analysis of the impact of art therapy on mental health.
• Experiences of artists in exploring social and political themes.
• Perceptions of cultural appropriation in the arts.
• Narratives of individuals involved in the hip-hop culture.
• The role of art in preserving cultural heritage.

Qualitative Research Topics In Crime and Justice

• Experiences of formerly incarcerated individuals reentering society.
• Perceptions of racial profiling and police violence.
• Qualitative analysis of restorative justice programs.
• Narratives of victims of cyberbullying.
• Perspectives on juvenile justice reform.

Qualitative Research Topics In Sports and Recreation

• Experiences of athletes in overcoming career-threatening injuries.
• The role of sports in building resilience among youth.
• Perceptions of performance-enhancing drugs in professional sports.
• Qualitative analysis of sports fandom and its impact on identity.
• Narratives of individuals involved in adaptive sports.

Qualitative Research Topics In History and Heritage

• Experiences of descendants of historical events or figures.
• Perceptions of cultural preservation and heritage conservation.
• Narratives of individuals connected to indigenous cultures.
• The impact of oral history on preserving traditions.
• Qualitative analysis of historical reenactment communities.

Qualitative Research Topics In Religion and Spirituality

• Experiences of individuals who have undergone religious conversion.
• Perceptions of spirituality and well-being.
• The role of religion in shaping moral values and ethics.
• Narratives of individuals who have left religious communities.
• Qualitative analysis of interfaith dialogue and cooperation.

Qualitative Research Topics In Travel and Tourism

• Experiences of solo travelers in foreign countries.
• Perceptions of sustainable tourism practices.
• Qualitative analysis of cultural immersion through travel.
• Narratives of individuals on pilgrimages or spiritual journeys.
• Experiences of individuals living in tourist destinations.

Qualitative Research Topics In Human Rights and Social Justice

• Narratives of human rights activists in advocating for change.
• Experiences of refugees and asylum seekers.
• Perceptions of income inequality and wealth distribution.
• Qualitative analysis of anti-discrimination campaigns.
• Perspectives on global efforts to combat human trafficking.

Qualitative Research Topics In Aging and Gerontology

• Experiences of individuals in assisted living facilities.
• Perceptions of aging and quality of life in older adults.
• Narratives of caregivers for elderly family members.
• The impact of intergenerational relationships on well-being.
• Qualitative analysis of end-of-life decisions and hospice care.

Qualitative Research Topics In Language and Communication

• Experiences of individuals learning a second language.
• Perceptions of non-verbal communication in cross-cultural interactions.
• Narratives of people who communicate primarily through sign language.
• The role of language in shaping identity and belonging.
• Qualitative analysis of online communication in virtual communities.

Qualitative Research Topics In Media and Entertainment

• Experiences of content creators in the digital media industry.
• Perceptions of representation in the film and television industry.
• The impact of music on emotional well-being and identity.
• Narratives of individuals involved in fan communities.
• Qualitative analysis of the effects of binge-watching on mental health.

Qualitative Research Topics In Ethics and Morality

• Experiences of individuals faced with ethical dilemmas.
• Perceptions of moral relativism and cultural differences.
• Narratives of whistleblowers in exposing corporate misconduct.
• The role of empathy in ethical decision-making.
• Qualitative analysis of the ethics of artificial intelligence.

Qualitative Research Topics In Technology and Education

• Experiences of teachers integrating technology in the classroom.
• Perceptions of online learning and its effectiveness.
• The impact of educational apps on student engagement.
• Narratives of students with disabilities using assistive technology.
• Qualitative analysis of the digital divide in education.

Qualitative Research Topics In Gender and Sexuality

• Experiences of transgender individuals in transitioning.
• Perceptions of gender roles and expectations.
• Narratives of individuals in same-sex relationships.
• The impact of intersectionality on experiences of gender and sexuality.
• Qualitative analysis of gender-based violence and advocacy.

Qualitative Research Topics In Migration and Diaspora

• Experiences of immigrants in maintaining cultural ties to their home country.
• Perceptions of identity among second-generation immigrants.
• Narratives of refugees resettling in new countries.
• The role of diaspora communities in supporting homeland causes.
• Qualitative analysis of immigration policies and their impact on families.

Qualitative Research Topics In Food and Nutrition

• Experiences of individuals with specific dietary restrictions.
• Perceptions of food sustainability and ethical consumption.
• Narratives of people with eating disorders seeking recovery.
• The role of food in cultural identity and traditions.
• Qualitative analysis of food insecurity and hunger relief efforts.

Qualitative Research Topics In Urban Studies and Community Development

• Experiences of residents in gentrifying neighborhoods.
• Perceptions of community engagement and empowerment.
• Narratives of individuals involved in urban farming initiatives.
• The impact of housing policies on homelessness.
• Qualitative analysis of neighborhood safety and crime prevention.

Qualitative Research Topics In Science and Technology Ethics

• Experiences of scientists in navigating ethical dilemmas.
• Perceptions of scientific responsibility in climate change research.
• Narratives of whistleblowers in scientific misconduct cases.
• The role of ethics in emerging technology development.
• Qualitative analysis of the ethics of genetic engineering.

Qualitative Research Topics In Social Media and Online Communities

• Experiences of individuals in online support groups.
• Perceptions of social media’s influence on self-esteem.
• Narratives of social media influencers and their impact.
• The role of online communities in social and political movements.
• Qualitative analysis of cyberbullying and online harassment.

Qualitative Research Topics in Daily Life

• The Impact of Social Media on Personal Relationships and Well-being.
• Exploring the Experience of Remote Work during the COVID-19 Pandemic.
• Perceptions of Sustainable Living Practices Among Urban Dwellers.
• Qualitative Analysis of Food Choices and Eating Habits in a Fast-paced Society.
• Understanding the Motivations and Barriers to Physical Activity Among Adults.

Qualitative Research Topics for Students

• Student Perceptions of Online Learning: Challenges and Opportunities.
• Peer Pressure and Decision-making Among Adolescents.
• Exploring the Transition from High School to College: Student Experiences.
• The Role of Extracurricular Activities in Student Development.
• Motivations and Challenges of Student Entrepreneurs in Starting Their Businesses.

Qualitative Research Topics for STEM Students

Here are some original qualitative research topic ideas for STEM students:

• Exploring the Ethical Implications of AI in Healthcare Decision-Making : Investigate healthcare professionals’ ethical perspectives and decision-making processes regarding the use of AI technologies in clinical settings.
• Gender Dynamics in STEM Education and Career Aspirations : Analyze how gender influences students’ educational experiences and career choices in STEM fields at the university level.
• Public Perception and Acceptance of Genome Editing Technologies : Conduct interviews and surveys to understand public attitudes and concerns about genome editing technologies such as CRISPR.
• Effectiveness of Online Interactive Tools in Teaching Middle School Mathematics : Explore how digital tools impact student learning and engagement in middle school mathematics education.
• Community Engagement and Impact of Renewable Energy Projects : Investigate community perceptions, concerns, and benefits related to local renewable energy initiatives like wind farms or solar installations.
• Challenges and Opportunities in Adopting Blockchain Technology in Supply Chain Management : Interview industry professionals to identify barriers and opportunities for integrating blockchain into supply chain operations.
• Decision-Making Processes in Software Development Methodologies : Explore how software engineers and development teams choose between different methodologies (e.g., Agile, Waterfall) and the factors influencing these decisions.
• Cross-Cultural Perspectives on Space Exploration : Analyze interviews with stakeholders from different cultural backgrounds to understand diverse perspectives on space exploration missions and collaborations.
• User Experience and Usability of Wearable Health Monitoring Devices : Conduct qualitative usability studies and interviews to evaluate user experiences with wearable health monitoring technologies.
• Impact of Virtual Reality on Engineering Design Processes : Study how virtual reality tools influence the design process, collaboration among engineering teams, and project outcomes.

These research topics for stem students qualitative to explore a wide range of social, ethical, cultural, and practical dimensions within their fields of study, providing opportunities for meaningful qualitative research.

Qualitative Research Titles Examples

• “Voices of Resilience: Narratives of Cancer Survivors.”
• “Exploring Cultural Identity Among Immigrant Communities.”
• “From Addiction to Recovery: Life Stories of Former Substance Abusers.”
• “Inside the Classroom: Student and Teacher Perspectives on Inclusive Education.”
• “Navigating Caregiving: Experiences of Family Members Caring for Alzheimer’s Patients.”

Qualitative Research Topics in Education

• Teacher Beliefs and Practices in Culturally Responsive Pedagogy.
• Qualitative Study of Bullying Incidents in Elementary Schools.
• Homeschooling: Parent and Student Perspectives on Alternative Education.
• Evaluating the Impact of Technology Integration in Classroom Learning.
• Parental Involvement in Early Childhood Education: A Qualitative Analysis.

Qualitative Research Topics for Nursing Students

• Patient Experiences of Chronic Illness Management.
• The Role of Empathy in Nursing Practice: A Qualitative Study.
• Qualitative Exploration of End-of-Life Care Decision-making.
• Perceptions of Nurse-Patient Communication in Intensive Care Units.
• Nursing Burnout: Causes, Consequences, and Coping Strategies.

Qualitative Research Topics for Human Studies

• Understanding the Impact of Climate Change on Vulnerable Communities.
• The Role of Social Support in Mental Health Recovery.
• Experiences of First-time Homebuyers in the Real Estate Market.
• Exploring the Motivations and Challenges of Volunteering.
• Narratives of Trauma Survivors: Coping and Resilience.

Qualitative Research Topics 2023

• Emerging Trends in Remote Work: Employee Perspectives.
• The Influence of Social Media on Political Engagement in the Post-COVID-19 Era.
• Qualitative Study of Mental Health Stigma Reduction Campaigns.
• Sustainability Practices in Business: Stakeholder Perceptions and Implementation.
• Narratives of Long COVID: The Lived Experience of Survivors.

Qualitative research methods such as interviews, focus groups, participant observation, and content analysis allow researchers to delve deeply into these topics, capturing rich and detailed data that can illuminate complexities, contradictions, and underlying meanings. These methods emphasize understanding context, exploring subjective experiences, and generating nuanced insights that can inform theory-building and contribute to addressing real-world challenges.

10 Major Differences Between Qualitative And Quantitative Research 

Here are the 10 best differences between qualitative and quantitative research:

Consequently, the selection of qualitative research topics is a critical phase in the journey of any researcher or student pursuing qualitative inquiry. The process of choosing the right topic involves a delicate balance of personal passion, research significance, feasibility, and ethical considerations. 

As we’ve discussed, it’s essential to choose a topic that not only resonates with your interests but also contributes to the broader academic or practical discourse. Qualitative research offers a unique lens through which to examine the complexities of human experiences, behaviors, and phenomena. 

It provides the opportunity to delve deep into the “how” and “why” of various subjects, offering nuanced insights that quantitative methods may not capture. Whether you are investigating personal narratives, cultural dynamics, educational practices, or social phenomena, qualitative research allows you to uncover the rich tapestry of human existence.

What is a good topic for qualitative research?

Self-esteem among people from low socioeconomic backgrounds. The advantages of online learning over physical learning.

What are the five topics of qualitative research?

These are biography, ethnography, phenomenology, grounded theory, and case study.

What is the easiest type of qualitative research?

Content analysis is possibly the most common and straightforward QDA method. At the simplest level, content analysis.

What are the 4 R’s of qualitative research?

Qualitative social research, whether conducted as ethnography, participant observation, or in situ interviewing, fares poorly when examined by the criteria of representativeness, reactivity, reliability, and replicability.

Similar Articles

13 Best Tips To Write An Assignment

Whenever the new semester starts, you will get a lot of assignment writing tasks. Now you enter the new academic…

How To Do Homework Fast – 11 Tips To Do Homework Fast

Homework is one of the most important parts that have to be done by students. It has been around for…

Leave a Comment Cancel Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed .

Articles and blog posts

How to select your research topic.

(you can enrol in my self-study course on how to select a research topic here: https://www.udemy.com/dr-kriukows-dissertation-training-part-one/?couponCode=DISCOUNT )

I get this question a lot in your messages through Facebook, so I compiled some advice on how to select your research topic.

First, choose a topic that is interesting to you.  It may seem obvious, but this will make the research process more fun and engaging for you, especially if you are undertaking a Doctoral degree which means that you will spend not between 3 and 12 months researching and writing about it (as would be the case if you were working on your master’s dissertation), but 3 to 5 years! I have said it many times before and will say it again – considering the amount of workload, stress and frustration that I experienced throughout the 3 years of working on my doctoral thesis, there is no way on earth that I would have completed it if I hadn’t been genuinely interested in what I was researching! I treated this whole process as a personal quest for answers to the questions I asked in my thesis, and this enabled me to move forward whenever I had any sort of doubts.

“OK”, I can hear you asking, “but how do I know what topic is interesting to me?”. Well, there are most likely some general topics within your field that attract your attention more than the others. So, within the field of Teaching English to Speakers of Other Languages (TESOL), for example, you may enjoy learning about Second Language Acquisition (SLA) theories more than about Language Testing, or prefer reading about teaching speaking skills more than about teaching reading skills, and so on. To have this, no matter how vague or distant, idea about what you find more engaging to read/learn about within your field is, in fact, a very good starting point to continue researching the topic in order to narrow down the specific issues that you may want to research.

The next step is to read, and read, and read … Read academic articles on the topic that interests you. Use your university’s online library resources, or Google search engines if you are not a university student, to access all kinds of articles that relate to your area of interest. Start with broad searches – if you are looking for articles on “teaching speaking skills in English”, you can initially use this very phrase in your searches. In the process of reading, you are likely to become interested in more and more specific aspects of this topic. You may find, for example, that you find the methodology of task-based teaching interesting, particularly because in your own educational contexts you have never come across it. Therefore, you decide to read on “the use of task-based methodology for teaching speaking skills to [Chinese, Spanish, Russian, etc.] learners”, as you wonder whether it has ever been attempted and with what results. You can now both narrow down your searches by typing this kind of phrase next time you look for more articles to read, and use the reference list at the end of each article to find other relevant published work.

You can read books too, but I think that at this stage it is more time-efficient to focus on articles, as not only are they shorter and you can, therefore, read about more different issues within the topic, which are discussed by more authors who adopt different perspectives on it, but also academic articles usually tend to cite more sources, be more critical and more explicit about the existing gaps in knowledge .

To determine these gaps in research/knowledge, is an important step in developing a research topic that will not only be interesting to you, but also, potentially, to the wider audience. This does not mean that you absolutely have to find a topic that has never been researched before. Instead, this could be something that needs further research, the claims that need more evidence, etc. You will know about this not only by just reading these various articles that are now becoming increasingly focused on the issue of your interest and noticing certain patterns in them, but also by the authors’ explicitly stating that a given issue calls for further investigation. The sections of academic articles to be closely analysed in this regard are the Literature Review and Implications/Further Research/Conclusions sections.  The Literature Review section will not only give you plenty of ideas about the existing discussions within the field and send you directly to the sources that may be of interest to you, but it will also outline the topics that are controversial and/or under-researched. The concluding sections, in turn, are almost certain to be very explicit about further research that needs to be carried out – and this is precisely what you were looking for, isn’t it?

If you would like to learn more about developing a research topic, I have a whole self-study course about it! (You can enrol here https://www.udemy.com/dr-kriukows-dissertation-training-part-one/?couponCode=DISCOUNT )

The course follows the following topics:

– What is a “good” research idea and how to develop it?

– What to read? How do you know what topics you should start with? What kind of materials to focus on? Which sections of published work should you pay particular attention to?

– Where to look? Where can you find the literature that is relevant?

– How to read? What reading techniques should you use?

– How to organise your reading sources? How to make sure that you are on top of your reading and don’t loose these valuable sources and quotations?

– When should you start writing?

– What to write and when?

– What is free writing and how is it going to help you?

– Is Thinking just a waste of time, or is it just as important an activity as reading and writing?

– How to come up with research questions?

– What types of research questions are there?

– What is a “good” research question?

– How to incorporate your idea and research questions into the Literature Review chapter?

150+ Qualitative Research Topics

Even the most successful students sometimes have no clue what topic to choose for their qualitative research or how to organize the process correctly. If you’re facing this problem, our writing ideas generator and post is just what you need. Our qualitative research ideas will be useful to you if you’re searching for something to knock your teacher’s socks off. But before we proceed to the topics themselves, let’s figure out what “qualitative research projects” are.

What are qualitative research projects?

Qualitative research projects are projects that are based on research that involves the collection and analysis of data collected from primary sources. The most common qualitative research methods are focus groups and in-depth interviews. They are aimed at identifying the qualitative, rather than the quantitative, characteristics of people’s behavior. If quantitative research answers the question “How much?”, then using qualitative research we are able to answer the question “Why?” Qualitative research allows you to collect different opinions related to the issue that you’re studying, whether it’s an eating disorder essay , an essay about basketball , or an essay about soccer .

Qualitative research is considered well done when the researchers manage to collect a broad range of existing opinions, even uncommon ones. 

Ideas for qualitative research in psychology

• What life values do young people pursue in modern society?
• Dreams and their meanings.
• Eating disorders and anorexia.
• The influence of colors on the human brain.
• The psychological characteristics of adolescence.
• Anxiety problem. How does anxiety affect a person’s life?
• The influence of color on a person’s mood.
• The effect of noise on the human body.
• Bullying and its impact on the socialization of students.
• The influence of temperament on the choice of profession in high school.
• Teenage delinquency.
• Conflict. Types and methods of conflict resolution.
• Optics and fine arts.
• Personality types.
• Causes of stress and their impact on students’ lives.
• The meaning of deviant behavior in young children.
• Education based around sensory perception.
• Enneagram – the path to personality knowledge.
• Formation of communication skills in adolescents through sports.
• Collective creative activity as a form of organizing leisure activities for middle-aged people.
• The causes of smiling.
• Interpersonal conflicts among schoolchildren: methods of resolution.
• Causes and forms of deviant behavior among adolescents.
• High school students’ perception of love.
• Flexibility of thinking and ways to develop it.
• What does handwriting say about a person?
• Experience of loneliness in adolescence.
• The influence of the family on the formation of the child’s personality.
• The manifestation of aggressiveness in adolescence.
• Exams as a stress factor for students.
• Anthropomorphism of domestic animals.
• Psychogeometry at school.
• Twins: the likelihood of commonalities and differences.
• Television advertising and children.
• The influence of color on the performance of schoolchildren.

Examples of qualitative research topics in social science

• Personalized learning: new technologies for individual development of students.
• Nations and how they arose.
• The influence of social networks on teenagers.
• Problems of the modern family and ways to overcome them.
• The influence of advertising on consumer preferences of television viewers.
• Bank cards in modern society.
• Internet in the life of a high school student: pros and cons.
• Problems and prospects of youth in the modern world.
• Is it possible to accurately predict developments in international relations?
• Juvenile crime.
• Children’s bank cards.
• What will help young people overcome bad habits?
• The current most in-demand professions.
• Problems of modern families in the USA.
• Internet in the life of a teenager: pros and cons.
• The influence of a computer on child development.
• Subcultures in modern society.
• Education in the 21 st century.

How advertising influences people. (You might also want to investigate some finance research topics to get deeper into the issue.)

The role of patriotic education in the formation of the values system of youth.

• The meaning of life – how does it vary based on socioeconomic status?
• The “punk” subculture.
• Intergenerational conflicts and ways to resolve them.
• Family closeness compared in urban and rural environments.
• Moral foundations of family life.
• Political activity of French citizens.
• Internet bullying.
• Causes of juvenile delinquency.
• The threat of terrorism in the 21st century.
• Is an army necessary in the modern world?
• Demographic situation in modern China.
• Values of modern teenagers.
• The role and place of the middle child.
• The usefulness of social advertising in school.
• Rights of a teenager in modern society.
• The influence of the media on teenagers.
• The influence of audiovisual media on the formation of public opinion of middle-aged and older people.
• Women in government.
• The problem of choosing a profession.
• Current problems of economic security of the USA.
• Paying taxes – oppression or citizen duty?
• The problem of homeless animals in the USA.
• The power of habit.
• Past and present: Olympic Games.
• The role of diasporas in the political, economic and cultural life of the state.
• Nanotechnology – a springboard into the great future of humanity.
• Historical literacy of youth.
• Is the modern teenager a savvy consumer?

If wondering how to write and structure an essay on education topics, please check a cheerleading research paper sample from our authors.

Qualitative research topics in educatio n

• The inner world of a modern schoolchild.
• Educational potential of epic texts in developing interest in the history of the motherland.
• Educational functions of the media.
• Educational potential of folk tales.
• Self-knowledge and self-education.
• Games’ power in childhood.
• The art of living with dignity: the life path and pedagogical creativity of a teacher.
• The importance of books in the self-education of an individual.
• Family history’s role in the formation of cultural identity.
• History of my school: events, teachers, pupils.
• My ideal teacher.
• Youth and the city.
• My school: reality and dream.
• On the waves of childhood memories.
• Folk traditions in education.
• Moral ideals of a modern school graduate.
• The lifestyle of a modern high school student.
• The image of American teachers in fiction.
• The image of a teacher in the history of American education.
• The image of a teacher through the eyes of modern students.
• Social activities of high school students as a path to profession.
• Features of the image of a “good” and “difficult”.
• Features of creative imagination in primary schoolchildren.
• Features of artistic creativity in the modern teenager.
• Pedagogy around us: the civic formation of a growing person in the space of family and school.
• Problems of national education in the domestic historical and pedagogical heritage.
• The path to yourself: self-knowledge is the key to self-education.
• A heart given to children: teachers’ destinies.
• Values systems of students and their role in openness to new ideas.
• Modern childhood and how it differs from our ancestors’ childhood.
• Socialization of children outside the family home.
• Social and psychological portrait of a young writer.
• The theme of home in the memory of older generations.
• Cultural traditions in the family (based on fiction and autobiographical literature).
• My first teacher.
• Teacher dynasties are a way of interconnecting generations.
• Formation of cultural identity and tolerance based on the traditions of the region.
• The values of childhood in fiction and poetry (classic and modern).
• Values of family and childhood in folk pedagogy.
• School is a warm and bright second home.
• School of the future.
• School brotherhood in memoirs.
• “School years”: nostalgia vs reality.
• Aesthetic education and how it influences career opportunities.
• Ethical code of a teacher: based on the example of the personality of outstanding teachers.

Qualitative research topics examples in English and Literature

• Nickname as a special type of modern anthroponyms.
• Secrets of global communication.
• Abbreviation as a linguistic feature of on-line communication.
• Abbreviation in e-mail and on-line games.
• Abbreviation in English computer slang.
• Alfred the Great and his contribution to the development of the English language.
• American English – new trends.
• Analysis of print media headlines.
• English vocabulary related to church and religion.
• English as a global language of communication.
• English language as a reflection of the history and identity of the English people.
• Biography and creativity of A. Milne.
• Biography and work of William Shakespeare.
• Biography and work of Lewis Carroll.
• Letters of the English alphabet. 
• The influence of J. Byron’s work on classical literature.
• Globalization of the English language and its influence on other languages.

How to choose a qualitative research topic

Student life is a time of discovery and experimentation. This also applies to academic tasks, in particular choosing topics for qualitative research. Who said that all research papers should be tied to familiar and standard qualitative research topic examples? When you address research papers for sale , you can see the unique approach to choosing a topic. Reputable research paper writing services don’t limit themselves to standard subjects and issues to cover in essays they craft for students. Choosing an unusual topic can be your chance to stand out from the rest and show your ability to think outside the box.

Unusual and good qualitative research topics are an opportunity not only to demonstrate originality of thinking, but also to attract the attention of the teacher, and perhaps the entire academic community. They can stimulate your intellectual abilities and make you more interested in research work because you won’t feel limited by traditional approaches.

However, choosing such a topic can be challenging, especially if you collaborate with a research proposal writing service on it and need to decide whether their proposed topic is relevant enough to fit your needs. How does one find a balance between originality and scientific relevance? What qualitative research problems would be interesting but not too difficult to research? In this article, we tried to answer these questions by providing you with a list of unusual topics in various fields.

Once you decide to buy research paper online , you can offer any of them to your assigned writer and ask them to cover it inside and out in the final draft.

Tips for choosing an unusual topic

Choosing an unusual topic among qualitative research titles is a great way to stand out and add a fresh touch to your studies. However, before you dive headfirst, it is important to make sure that the chosen topic is acceptable and feasible. Here are some tips to help you with this:

• Assess your interests and knowledge. Remember that the most important thing in working on a paper is your personal interest in the topic. If the topic does not appeal to you, the process will be difficult and tedious. Choose a topic that piques your curiosity and desire to study it.
• Check your access to sources. Before you finalize your topic, make sure you have access to enough information. Conduct a preliminary search of sources: books, scientific articles, expert interviews, and so on. Also, you might want to review it via an AI essay checker to ensure it doesn’t sound too superficial and artificial.
• Consult with your instructor. Before you begin work on your paper, discuss your chosen topic with your instructor. They can give you valuable advice and help you evaluate the feasibility of your topic
• Break your topic down into subtopics. This will help you organize your research better and make it easier to deal with large amounts of work. Each subtopic can become a separate section in your paper.

Choosing an unusual topic can be a great experience that will expand your knowledge and help develop your research skills. Don’t be afraid to experiment and look for new approaches to learning the material!

If writing your paper doesn’t bring you joy, get help on EssayShark. Here, you can pay for a research paper anytime as our writers are able to write the best qualitative research papers fast. Prior to writing, they will conduct thorough research on your topic. Our writers demonstrate that it is possible to write high-quality papers by deadline. They never refuse to help students with whatever writing problems they have.

Photo by Kimberly Farmer from Unsplash

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

What our customers say

Our website uses secure cookies. More details

Get professional help from best writers right from your phone

Grab our 3 e-books bundle for $27 FREE

Qualitative Research Topics and How to Choose One

Qualitative research is a method used to explore and understand people's experiences, behaviors, and social contexts. It involves collecting non-numerical data, such as interviews, observations, and written texts, to gain insights into underlying motivations and perspectives. This approach emphasizes depth over breadth, providing rich, detailed understanding of complex issues.

This article equips you to find the perfect qualitative research topic. We'll provide a range of options to guide you through the selection process. But fear not, if you get stuck after reading our tips, EssayService can still be a valuable resource with any type of schoolwork!

How to Choose a Good Qualitative Research Topic?

Choosing a good qualitative research title can lead to a more engaging and meaningful study, providing valuable insights into the subject matter. To select a good topic, it's helpful to use strategies that encourage creativity and thorough exploration. According to Cryer (2000), there are several strategies that can aid in generating ideas for your research. Here are the steps to follow:

• Talking Things Over: Start by discussing your ideas with peers, mentors, or experts in the field. Talking about your thoughts and hearing others' perspectives can spark new ideas and refine existing ones. Conversations can highlight areas that need more exploration and help you understand different viewpoints.
• Keeping an Open Mind: Stay open to all possibilities and avoid narrowing your focus too early. Allow yourself to consider various aspects of a topic before settling on a specific area. This open-minded approach can reveal unexpected angles and lead to a more original and compelling research question.
• Brainstorming: Engage in brainstorming sessions where you write down all ideas that come to mind, no matter how unconventional they may seem. This process can help you generate a wide range of potential topics and identify patterns or common themes that interest you.
• Negative Brainstorming: Consider what aspects of a topic might not be interesting or could lead to challenges. By identifying these negative aspects, you can refine your topic to avoid common pitfalls and focus on more promising areas.
• Viewing the Problem from Imaginative Perspectives: Try to look at the problem from different, creative angles. Imagine how various scenarios might unfold and what unique insights they could offer. This imaginative approach can help you find novel and intriguing aspects of your topic.
• Concentrating on Anomalies: Pay attention to anomalies or unusual occurrences within your field of study. These outliers can often lead to interesting research questions that challenge existing assumptions and provide deeper insights.
• Focusing on Byproducts: Sometimes, the byproducts or secondary effects of a phenomenon can be more interesting than the main topic itself. Look at the unintended consequences or side effects of an issue to find unique research angles.
• Viewing the Problem from the Perspective of Another Discipline: Consider how experts in other disciplines might approach your topic. This interdisciplinary perspective can reveal new methods, theories, and insights that enrich your research and make it more comprehensive.

See related article: Qualitative Market Research .

Qualitative Research Topics in Psychology

• How do people with phobias describe their experiences of fear?
• In what ways do friendships change during adolescence?
• How do athletes manage stress and pressure before a competition?
• What are the experiences of people who have recovered from addiction?
• How does social media influence teenagers' body image?
• What are the challenges faced by families with a child with ADHD?
• How do cultural backgrounds influence people's expressions of grief?
• What are the positive and negative aspects of online therapy?
• How do people describe the moment they realized they were in love?
• What are the experiences of returning to work after a long leave?
• How do teachers deal with student anxiety in the classroom?
• What are the different ways people cope with chronic pain?
• How do siblings feel about each other's academic success?
• What are the experiences of people who have migrated to a new country?
• How do people decide whether or not to have children?
• What are the challenges faced by stay-at-home dads?
• How do people describe their experiences of meditation or mindfulness?
• What are the different ways people celebrate important life events?
• How do first responders cope with the stress of their jobs?
• What are the experiences of people who have experienced discrimination?
• How do people describe the feeling of "déjà vu"?
• What are the challenges faced by long-distance couples?
• How do people feel about their bodies after giving birth?
• What are the experiences of people who stutter or have other speech impediments?
• How do people manage their finances and avoid overspending?
• What are the different ways people relax and unwind after a busy day?
• How do people describe their experiences of lucid dreaming?
• What are the challenges faced by people with eating disorders?
• How do retirees plan for and adjust to their new lifestyle?
• What are the experiences of people who have lost a loved one?

Qualitative Research Ideas in Social Science

• How do local food movements impact dietary choices and sustainability?
• Does online anonymity encourage more honest self-expression or negativity?
• How do after-school programs influence academic performance and social skills?
• What are the experiences of single fathers navigating childcare and work demands?
• How do religious traditions shape attitudes toward healthcare and medicine?
• Does volunteering abroad create meaningful cultural exchange or perpetuate stereotypes?
• How do pet owners view their animals - companions, family members, or something else?
• What are the unspoken rules of workplace communication in different industries?
• How do fashion trends reflect social and cultural changes over time?
• Does participating in competitive sports influence a child's sense of self-worth?
• How do grandparents use technology to stay connected with their grandchildren?
• Does online gaming foster friendships or social isolation among teenagers?
• How do ride-sharing apps like Uber and Lyft impact taxi drivers' livelihoods?
• In what ways do farmers' markets contribute to a sense of community?
• How has the rise of homeschooling changed the landscape of traditional education?
• Does living in a multigenerational household strengthen family bonds?
• How do people with visual impairments experience art and museums?
• What are the unspoken rules of tipping etiquette in different cultures?
• How do music festivals create a sense of shared identity and belonging?
• Does social media influence people's political voting decisions?
• How do language barriers affect communication within refugee communities?
• Does living in a big city influence people's sense of anonymity?
• How do grandparents' parenting styles differ from those of their own children's generation?
• What are the challenges faced by artists trying to make a living in the digital age?
• How do environmental concerns influence people's travel choices (e.g., walking, cycling)?
• Does attending a same-sex school impact a student's sense of identity and belonging?
• How do cultural traditions surrounding birth and childbirth vary across communities?
• What are the unspoken rules of online dating etiquette on different platforms?
• Does participating in online fan communities create a sense of belonging or social pressure?
• How do people with chronic illnesses navigate social interactions and workplace limitations?

Find out about the main difference between qualitative and quantitative research in our special guide.

Qualitative Research Topic Ideas in Literature

• Examine the influence of Ralph Waldo Emerson's transcendentalist philosophy on Henry David Thoreau's "Walden" and its exploration of self-reliance and connection with nature.
• Analyze the role of silence or unspoken communication in Toni Morrison's "Beloved" and how it contributes to the character's emotional complexity and unhealed trauma.
• How does Salman Rushdie utilize a vast array of figurative language, from metaphors to similes, in "Midnight's Children" to create a rich and layered tapestry of storytelling?
• How does the use of flashbacks in Harper Lee's "To Kill a Mockingbird" shape our understanding of Boo Radley's motivations?
• Explore the evolution of Elizabeth Bennet throughout Jane Austen's "Pride and Prejudice" and the factors that contribute to her growth.
• Analyze the role of silence or unspoken communication in J.D. Salinger's "The Catcher in the Rye" and its impact on Holden Caulfield's alienation.
• How does Margaret Atwood utilize unreliable narration in "The Handmaid's Tale" to create suspense and ambiguity about the true nature of the Gilead regime?
• Examine the significance of dreams in Gabriel García Márquez's "One Hundred Years of Solitude" and their connection to the Buendía family's cyclical history.
• How does the genre of dystopian fiction in George Orwell's "1984" influence the reader's expectations of rebellion and the concept of freedom?
• Explore the influence of the Vietnam War on the themes of loss and disillusionment in Tim O'Brien's "The Things They Carried."
• Analyze the role of social media and online interactions in shaping the characters' relationships in Hanya Yanagihara's "A Little Life."
• How does Kurt Vonnegut utilize dark humor and satire in "Slaughterhouse-Five" to convey a deeper commentary on the horrors of war?
• Compare and contrast the portrayal of childhood innocence and loss in J.M. Barrie's "Peter Pan" and Mark Twain's "The Adventures of Huckleberry Finn."
• Examine the significance of recurring motifs, such as the color red and the eyes of Dr. T.J. Eckleburg, in F. Scott Fitzgerald's "The Great Gatsby."
• Analyze the role of unspoken communication between Jay Gatsby and Daisy Buchanan in F. Scott Fitzgerald's "The Great Gatsby" and its impact on their failed love story.
• How does Harper Lee utilize foreshadowing in "To Kill a Mockingbird" to create anticipation and build towards the trial of Tom Robinson?
• Explore the concept of the hero's journey and how it applies (or subverts) the narrative structure of Chimamanda Ngozi Adichie's "Americanah."
• Analyze the function of Greek myths and prophecies in Mary Shelley's "Frankenstein."
• How does Toni Morrison utilize vivid sensory details in "Beloved" to create a haunting and unforgettable reading experience?
• Explore the concept of the unreliable narrator in Kazuo Ishiguro's "Never Let Me Go" and how it challenges the reader's perception of the truth about the characters' lives.
• Examine the role of music, particularly jazz, in F. Scott Fitzgerald's "The Great Gatsby" and how it shapes the atmosphere and themes of the Roaring Twenties.
• How does Virginia Woolf utilize stream-of-consciousness narration in "Mrs. Dalloway" to portray Clarissa Dalloway's inner thoughts and emotions?
• Analyze the audience's role in interpreting the multiple endings of J.D. Salinger's "Catcher in the Rye" and the significance of Holden Caulfield's voice.
• Explore the concept of the Bildungsroman in Charles Dickens's "Great Expectations" and how it applies to Pip's journey of self-discovery.
• Compare and contrast the portrayal of war and its psychological impact on soldiers in Erich Maria Remarque's "All Quiet on the Western Front" and Viet Thanh Nguyen's "The Sympathizer."
• How does Mary Shelley utilize the epistolary form (letters) in "Frankenstein" to develop the characters' perspectives and advance the plot?
• Explore the concept of the unreliable narrator in Emily Brontë's "Wuthering Heights" and how it challenges the reader's understanding of Heathcliff's motivations.
• Analyze the role of magical realism and the fantastical elements in Salman Rushdie's "Midnight's Children" to represent the complexities of Indian history and identity.
• How does Vladimir Nabokov utilize unreliable narration in "Lolita" to create suspense and ambiguity about Humbert Humbert's predatory behavior?
• Explore the concept of the unreliable narrator in Agatha Christie's "And Then There Were None" and how it keeps the reader guessing about the identity of the murderer.

Qualitative Research Topics in Education

• How students from different backgrounds feel about group projects.
• Teachers' experiences using games to teach a subject.
• The challenges faced by students with learning disabilities in mainstream classrooms (as told by the students themselves).
• How parents feel about the use of technology in their children's classrooms.
• The pressure to get good grades - how students experience it.
• The impact of a new school lunch program on students' eating habits and well-being.
• How students feel about after-school activities - what motivates them to participate or not participate?
• The everyday challenges faced by teachers in a specific grade level.
• The benefits and drawbacks of homework, according to students and teachers.
• How students with anxiety feel about taking tests.
• The best teaching methods for students who are easily distracted, as told by teachers.
• The role of friendships in student learning and motivation.
• How students feel about standardized testing - is it helpful or stressful?
• The challenges faced by students who are new to a school or country.
• The pressure to go to college - how students feel about their options after high school.
• The experiences of students who participate in online learning programs.
• How teachers feel about their job satisfaction and workload.
• The best ways to motivate students who are struggling in a particular subject.
• The impact of a new bullying prevention program on students' sense of safety.
• How students feel about their relationships with their teachers.
• The use of art, music, or drama in learning, and how students experience it.
• The challenges faced by homeschooling families.
• How do students feel about their school environment - safe, welcoming, or stressful?
• The best ways to teach critical thinking skills in the classroom.
• The role of extracurricular activities in developing students' social skills.
• Students' experiences with online learning during school closures.
• How teachers feel about using technology to grade student work.
• The pressure to conform to gender stereotypes in schools.
• The best ways to support students who are learning a new language.
• The experiences of students with disabilities in technical or vocational training programs.

Qualitative Research Topics About Media

• How social media influencers feel about the impact they have on their followers.
• The experiences of people who have been the target of online harassment.
• How teenagers feel about the way they are portrayed in the media.
• The challenges faced by journalists trying to report the truth in a time of "fake news."
• The pressure to be perfect: How people feel about the unrealistic beauty standards portrayed in the media.
• The impact of violent video games on players' behavior - according to gamers themselves.
• How documentaries can raise awareness about important social issues.
• The everyday challenges faced by local news reporters.
• The role of music in shaping cultural trends - how do musicians feel about their influence?
• The best ways to teach media literacy skills so people can critically evaluate what they see and hear.
• How reality TV shows can distort people's perception of reality.
• The power of podcasts to connect with specific audiences and build communities.
• How advertising targets different demographics - and how people feel about it.
• The challenges faced by independent filmmakers trying to get their work seen.
• The pressure to get the most "likes" or followers on social media - is it addictive or rewarding?
• The experiences of people who have been the target of misleading political advertising.
• How news outlets decide what stories to cover and how they frame them.
• The best ways to combat the spread of misinformation online.
• The impact of social media on mental health, especially among young people.
• How people feel about the way their culture is represented in movies and TV shows.
• The use of humor and satire to comment on current events - is it effective?
• The challenges faced by journalists working in war zones or dangerous situations.
• How video games can be used for education and social good.
• The best ways to support public broadcasting and independent journalism.
• The role of social media in social justice movements.
• People's experiences with "citizen journalism" - reporting news events themselves.
• How news outlets use social media to connect with their audiences.
• The pressure to sensationalize news stories to get attention.
• The best ways to ensure diversity and inclusion in media representation.
• The future of traditional media in a digital age - how will people consume news and entertainment?

Qualitative Research Topics for High School Students

• The best ways to study for different subjects - according to successful students.
• How students feel about the pressure to balance academics, extracurriculars, and social life.
• The impact of sleep deprivation on students' learning and performance.
• The most helpful strategies for dealing with test anxiety.
• The experiences of students who juggle part-time jobs with schoolwork.
• The best ways to deal with peer pressure in high school.
• How students feel about the dress code at their school.
• The challenges faced by student-athletes in balancing sports and academics.
• The impact of social media on students' friendships and social interactions.
• The most effective ways to take notes in class, according to different learning styles.
• The best after-school activities for stress relief and enjoyment, as told by students.
• How students feel about the availability and quality of mental health resources at school.
• The pressure to fit in with a certain group or social circle in high school.
• The experiences of students who participate in student government or leadership programs.
• The best ways to prepare for college applications and entrance exams, according to recent graduates.
• How students feel about the workload and difficulty of their classes.
• The impact of volunteering or community service on students' personal growth.
• The best ways to deal with a bad teacher or a difficult class.
• The experiences of students who move to a new school during their high school years.
• How students feel about the food choices and quality of lunch at their school.
• The pressure to choose a career path or major in high school - is it too early?
• The best ways to study for a big presentation or project.
• The experiences of students who participate in cultural exchange programs.
• How do students feel about the use of mobile phones in the classroom - helpful distraction or learning barrier?
• The pressure to be involved in many extracurricular activities to look good for college applications.
• The experiences of students who participate in online learning programs offered by their school.
• The best ways to ask for help from a teacher when you're struggling in a class.
• The pressure to excel in sports or other competitive activities.
• The best ways to manage time effectively between schoolwork, hobbies, and social life.
• The experiences of students who take a gap year after high school.

So, you're ready to pick your qualitative research topic! Here's a quick recap:

• Discuss ideas with others to refine your focus.
• List every idea, no matter how strange.
• Think about potential problems with your topic.
• Imagine new scenarios to spark unique questions.
• Pay attention to unusual things in your field.
• Explore the unexpected effects of your topic.
• See how other disciplines might approach your topic.

Even after these tips, you might still get stuck. That's where EssayService comes in. They offer expert help with all kinds of assignments, including research projects. So you can focus on what matters most: learning and exploring your chosen topic!

Frequently asked questions

• Teherani, A., Martimianakis, T., Stenfors-Hayes, T., Wadhwa, A., & Varpio, L. (2015). Choosing a Qualitative Research Approach. Journal of Graduate Medical Education , 7 (4), 669–670. NCBI. https://doi.org/10.4300/JGME-D-15-00414.1
• Choosing a topic and the research proposal. (n.d.-a). https://us.sagepub.com/sites/default/files/upm-assets/15490_book_item_15490.pdf

She was flawless! first time using a website like this, I've ordered article review and i totally adored it! grammar punctuation, content - everything was on point

This writer is my go to, because whenever I need someone who I can trust my task to - I hire Joy. She wrote almost every paper for me for the last 2 years

Term paper done up to a highest standard, no revisions, perfect communication. 10s across the board!!!!!!!

I send him instructions and that's it. my paper was done 10 hours later, no stupid questions, he nailed it.

Sometimes I wonder if Michael is secretly a professor because he literally knows everything. HE DID SO WELL THAT MY PROF SHOWED MY PAPER AS AN EXAMPLE. unbelievable, many thanks

New posts to your inbox!

Stay in touch

Working together, we can reimagine medicine to improve and extend people’s lives.

Associate Director, Market Research ASCVD

About the role.

Major accountabilities:

•Manage market research projects, working in partnership with US marketing colleagues, in a matrix environment, to define key business questions and how best to address them. •Manage market research budgets optimally & drive efficiency.

•Work effectively with remote and offshore teams

•Champion new approaches & techniques to acquire a deeper understanding of physician, patient and other stakeholder behaviors, needs and motivations. •Ensure team compliance with issues affecting market research execution, such as AE reporting, state restrictions, etc. •Communicate actionable insights optimally to all levels of the commercial organization. Provide clear recommendations for the product team, based on these insights •Ensure compliance with Novartis policies, including project management for process & systems to support and document compliance of the specialty exclusion process

Minimum Requirements:

•BS / BA required •5+ years of experience in the design and execution of primary and secondary research, especially in conducting commonplace qualitative and quantitative market research projects, leveraging strong vendor management skills • Strong understanding of the biopharmaceutical marketplace; knowledge of cardiovascular categories is a plus • Breadth of knowledge across marketing research techniques  

• Executive poise / presence—ability to present regularly to leadership •Intellectual curiosity—true interest and passion for using research & analytics to uncover insights •Ability to exhibit independent judgment •Excellent interpersonal skills •A positive attitude and strong work ethic •Excellent communication skills. Strong ability to express insights and recommendations through both written and verbal communications •Ability to work independently with a proactive approach to meet the business needs. Must be able to work well both as an independent contributor and as a collaborative team player

The pay range for this position at commencement of employment is expected to be between $166,400.00 and $249,600.00 per year; however, while salary ranges are effective from 1/1/24 through 12/31/24, fluctuations in the job market may necessitate adjustments to pay ranges during this period. Further, final pay determinations will depend on various factors, including, but not limited to geographical location, experience level, knowledge, skills and abilities. The total compensation package for this position may also include other elements, including a sign-on bonus, restricted stock units, and discretionary awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network

Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards

EEO Statement:

The Novartis Group of Companies are Equal Opportunity Employers who are focused on building and advancing a culture of inclusion that values and celebrates individual differences, uniqueness, backgrounds and perspectives. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We are committed to fostering a diverse and inclusive workplace that reflects the world around us and connects us to the patients, customers and communities we serve.

Accessibility & Reasonable Accommodations

The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or to perform the essential functions of a position, please send an e-mail to [email protected] or call +1(877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.