how to write a personal statement on a cv

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Craft a winning personal statement for your CV to stand out

8 min read · Updated on March 12, 2024

Let the personal statement on your CV speak volumes about you

You probably have a fairly good idea of how to write a CV . Your employment history, education, and qualifications are relatively easy to pull together as you just need to look at dates, your previous job specs, and what you've achieved over the years.

The personal statement is often the trickiest component of a CV to write. Thankfully, we've got this comprehensive guide to help you write a winning one.

What is a personal statement for a CV?

Your personal statement is a short paragraph that sits at the top of your CV, just below your name and contact details. Diving into three key aspects, this section offers the recruiter or hiring manager a powerful overview of you as a professional:

1.    Who you are

2.    Your suitability for the role and the value you can add

3.    Your career goals 

Why include a personal statement on your CV?

It is estimated that recruiters spend an average of less than 8 seconds reviewing a CV before deciding whether the applicant is a good fit. 

As the personal statement is the first section they will read, it must be powerful and tailored to the job you're applying for to successfully showcase your suitability. If it's not, you're unlikely to convince the recruiter you're the talent they need for the job.

5 tips on writing your personal statement

Before we look at some personal statement examples, let's take a look at the basics. Here are some expert-backed tips for writing a good personal statement on your CV.

1. Keep it short and on point

Keep your personal statement clean and concise. It's typically around four sentences long, or about 50 to 200 words. If you're overshooting that word count, see which nonessential parts can be omitted.

2. Get the layout right from the start

Make sure that your layout is consistent with the rest of your CV's formatting . That means maintaining the same font size, font type, and text justification. Recruiters will notice these minor details, and so it's smart to get ahead of the game here. 

3. Use a heading (if there's space!)

You can add a “personal statement” heading in the same way that you'd title the subsequent sections of your CV. However, if you're tight on space, you can cut the heading as recruiters will know what this paragraph is nonetheless.

4. Choose the right perspective

The first person is acceptable for a statement (“I am an IT professional looking for a job in…”) as is the third person (“An IT professional looking for a job in…”). Choose the point of view that's most comfortable to write in, but, as always, keep it consistent with the rest of your CV.

5. Cut back on unnecessary words

If you're writing in the third person, remove all pronouns. Otherwise, it sounds existentially awkward, rather than objective. For example, “She is a retail professional seeking a management role…” would become “A retail professional seeking a management role…”

How to write a personal statement for a CV

We've looked at the purpose of a personal statement, what it should include, and how it should look on the page. Now let's zoom in on exactly how to write a winning statement.

When writing, keep in mind that the personal statement on your CV is your elevator pitch; it's the equivalent of the “Tell me about yourself” or “Why should I hire you?” question in an interview. Below, we break down what you need to include in your personal statement.

Part 1: Who you are

Your opening statement needs to tell the prospective employer where you stand in your career. 

This introduction could include your current role, years of experience, and what you like the most about your career or professional field. It gives the recruiter a hint of the qualities that make you valuable to the vacancy.

Your first sentence may read like so:

As a successful digital marketing professional with five years specialising in e-commerce, I have recently worked with several global brands in the sector to improve their marketing strategy and boost their reach.

Part 2: Your suitability and value

The next part of your statement should line up with the requirements in the job description and prove your relevant and impressive qualifications.

It's always best to address here the essential job specifications to articulate from the beginning that you're the right person for the job. For example, if the role requires management experience or a certain degree and you have these, say so.

Your middle sentences may look like this:

I have experience in optimising quality digital products via my most recent role and am therefore in tune with the latest developments across the online landscape. As a result, I have devised winning branding strategies for e-commerce businesses that are robust, customer-centric and set for aggressive growth.

Part 3: Your career goals

The last part of your personal statement should be short and snappy as it's reaffirming why you are applying for this vacancy.

It might read something like so:

I am currently looking for a senior branding or marketing management role within the e-commerce sector where I can maintain my strong track record and deliver similar results.

Complete CV personal profile examples

In addition to the samples above, here are a couple of complete personal statement examples to give you an idea of what yours should look like.

For a graduate, written in the third person:

A recent graduate with a first-class BSc degree in Mathematics, specialising in analytics and statistics. Holds commercial experience within the finance sector, thanks to an internship with a corporate UK business, and has resultantly developed technical skills in data science and data engineering. Has a proven ability to meet deadlines, prioritise, problem solve, and maintain high standards having balanced a part-time job alongside studies over the last three years. Now looking to secure a place on a graduate programme that will provide exposure to data science and career progression opportunities.

Addressing a recent redundancy, written in the first person:

I am a skilled and successful Product Engineer within the automotive industry, with an HND in mechanical engineering and seven years of experience in the sector. Having worked in a number of labs handling vehicle-based testing and mentoring development technicians, I am confident in managing teams in a hands-on environment and running new development projects from briefing to sign off. Currently looking for a role that complements my skill set and experience. Available immediately.

Writing your personal statement: common mistakes to avoid  

There are some common profile errors that you should avoid. Steer clear of these popular pitfalls to keep your personal statement as powerful as possible.

Buzzword overload

Are you an extremely self-motivated, ambitious professional with extensive experience and passion for a certain industry? We thought so.

Buzzwords are great, and you'll find them in abundance in job adverts. But it's best to sprinkle just a few through your personal statement as they don't particularly provide evidence of your skill or ability. It's much stronger to show the employer how you're self-motivated and ambitious with an example.

Using a generic personal statement

You might think that your personal statement can work for every application. For the most part, it will, because, in theory, the jobs you're applying for will be similar and match your skill set.

However, you must tweak and tailor your statement (and your entire CV) so that it targets the skills each vacancy requires. Otherwise, it won't be as impactful.

Including too much waffle

As you begin to plan and write the personal statement for your CV, you'll most likely find that you have a lot more to say than you originally thought. Be careful not to overwrite as you may be left with a statement that's clogged with too many adjectives and is clunky to read.

As a rule of thumb, highlight your best bits in your personal statement and save the details for your cover letter.

FAQs about your personal statement 

Now that we've shown you some examples of a personal statement on a CV, there's just one last thing to cover. Here are some frequently asked questions on the topic:

How long should a personal statement be?

When you're writing a personal statement for a CV, your word count should be between 50 and 200 words. Be sure not to waste any space with unnecessary waffle here. 

Does a personal statement have other names?

Yes! The personal statement on your CV may also be called a personal profile, a CV summary, or a professional summary. 

Does a CV (really) need a personal statement?

Yes, most CVs require a personal statement at the top of the page. Use our guide to help you write a summary that grabs the hiring manager's attention for the right reasons. 

Stand out with a winning personal statement

Writing a captivating personal statement on your CV is a quick way to hook potential employers. Make sure that your summary showcases what makes you unique and adds value to your application. 

Still unsure about your personal statement? Get in touch with one of our career experts by requesting a free CV critique today! 

Recommended reading: 

Professional email salutations that work (with examples)

Written communication: definition and examples

How long should a cover letter be and what should it include?

Related Articles:

What File Format Is Best for Your CV? Pros + Cons

Best fonts to use for a CV (with examples)

Should you put your address on a CV (with examples)

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How to Write a CV Personal Statement [+4 Real-life Examples]

Creating an effective CV takes time and close attention to detail. You've already included your jobs and experience , and now you want to allow the recruiter or hiring manager to understand the strategic value you can add.

This is when you need to utilize a personal statement at the top of your CV.

How to Write a CV Personal Statement [+4 Real-life Examples] 

What is a Personal Statement? 

A personal statement is a few brief and direct sentences at the top of your CV. The personal statement is also referred to as a career summary or personal mission statement.

This is used to grab the attention of the recruiter or hiring manager and summarizes essential experiences or training that you can bring to this position.

Why do I Need a Personal Statement?

A recruiter or hiring manager is tasked with sorting through an enormous amount of resumes every single day. A personal statement is a way to separate yourself from the other applicants.

This statement summarizes your experience and highlights your unique talents . The CV personal statement is meant to demonstrate why you are the perfect fit for the job. 

Even med students need a medical school personal statement , as it is what differentiates them from all the other students applying. Plus, it allows them to share their personal stories and objectives.

Where do I Start? 

Always begin by reading the job description carefully and thoroughly.

Your personal statement should be tailored to each job description, so it explicitly states the value you’ll bring to the position you are applying. A generic personal statement cannot do that. 

Once you have a solid handle on the job description, you can begin writing. It’s important to keep your personal statement brief, about 50-200 words will do.

Don’t forget that you have your whole cover letter to show some personality and include engaging content.

The personal statement should be a quick summary that highlights why you are the best person for the job. 

You’ll need to decide whether you are writing your personal statement in first- or third-person. This should follow how you've written the rest of your CV.

For example, if you've already written, “I grew and developed a team of 50 salespeople,” in your CV then you will want to keep your personal statement in first-person to match the prevailing style.

No matter what you choose, make sure that you keep it consistent throughout. Do not switch between first- and third-person as that will get confusing to the hiring manager.

Writing a personal statement for your CV in first-person does not mean you need to start every sentence with “I.”

There are ways to craft your personal statement to sound snappy, concise and personal, and here are a few examples to help inspire your personal statement. 

CV Personal Statement Examples

It doesn’t matter what chose as your desired career or how much experienc e you have, use these examples to drive the creation of your own personal statement.

You can take snippets from each or write something completely different. Always remember that your personal statement is a reflection of yourself and should align with your own personal goals and experience.

If these examples don’t fit your exact career, feel free to take some pointers and write yours from scratch. 

#1: Personal Statement Example for Recent Graduate CV

“As a recent graduate from university, with an honors degree in communications, I held several internships within leading organizations, including Bertelsmann. These internships enabled me to gain experience in the field and learn how to serve up valuable contributions in a fast-paced, professional environment.”

Explanation: This example should be customized to include the university you’ve graduated from and any relevant internships. A compelling personal statement always highlights relevant skills and experiences.

In this case, a recent graduate does not have extensive experience in the workforce, so soft skills like experiencing success in a fast-paced work environment and becoming a trusted team member become even more critical.

#2: Personal Statement Example for Returning to the Workforce CV

“A highly motivated and experienced office administrator, I am currently looking to resume my professional career after an extended hiatus to raise my family. Proficient in all Microsoft Office programs, I can lead meetings and work with clients to keep your office running smoothly and efficiently. After spending several years volunteering as an administrative worker for a local charity, I am committed to resuming my professional career on a full-time basis.”

Explanation: After time off from a career, it can be hard to break back into the market. This personal statement outlines the reason for the break, the relevant qualifications and what the applicant has been doing in between jobs.

Any volunteer experience becomes highly relevant when there is no concrete professional experience to draw upon, to demonstrate the use of those skills. 

#3: Personal Statement Example for a Career Change CV

“With over 15 years as a sales manager, I have extensive experience building high-functioning sales teams that consistently achieve budget numbers. In fact, my ability to grow talent led to a 20% increase in annual renewals across the board. Now, after 15 years, I am seeking new challenges to flex my marketing muscles in a fast-paced environment.” 

Explanation: When changing careers , it's essential to highlight skills that are transferable between industries.

In this case, leadership and team-building experience can apply to any industry. Homing in on concrete numbers and percentages increases credibility when applying for a position.

The applicant ends with the reason behind the desired career change. This part is not necessary but may be appealing to some hiring managers who are wondering what the impetus for the career change.

#4: Personal Statement Example for a Experienced Professional CV

“As a friendly, professional and highly trained educator, I am passionate about teaching and have an innate ability to understand student’s needs. Creating a safe and productive environment for optimal learning is my top priority. I’ve worked as a teacher for nearly 10 years in a variety of subjects and my experience and skill set make me the perfect fit for your team.”

Explanation: With more experience comes more skills and a better idea of strengths and weaknesses. Showcasing your passion for the industry is a great way to begin a personal statement, as it shows the hiring manager your dedication to the craft. 

A personal statement can be written in many different ways, but it is ultimately up to you to determine what skills you want to highlight for your chosen position.

You can follow these examples or take learnings from each to contribute towards your personal statement. 

If you understand the job you are applying for and know the unique skill set that you bring to the table, you will have a stellar personal statement for your CV that will get you across the table from the hiring manager in no time.  

Suggested Reading:

• How to Write a CV (Curriculum Vitae) in 2024 [31+ Examples]
• 43+ Resume Tips and Tricks to Land Your Next Job
• 150+ Must-Have Skills for Any Resume  [With Tips + Tricks]
• How to Answer “Tell Me About Yourself”

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Writing a personal statement for your CV

CV personal statements are like the sales pitch of your CV, but not everyone thinks they're useful. Discover if they're really necessary, how to write a CV personal profile and templates for inspiration

What is a CV personal statement?

A CV personal statement is a concise paragraph or summary, which details what you can bring to a job or company. It's also known as an opening statement, personal profile, personal summary or executive summary.

Sitting at the top of your CV, it's your opportunity to sell yourself to employers and to highlight the relevant skills and experience you possess.

While effectively and succinctly convincing recruiters that you're a good fit for the role, a personal statement gives you the chance to show off your strengths and share your career goals.

'The focus of your CV statement should be to target your offer to employers - why should they hire you and how are you different to other graduates? Therefore, making your personal statement as unique as possible is crucial to ensure you stand out from the crowd,' explains Alex Proctor, careers consultant at the University of Bradford.

Do I need a personal summary on my CV?

Traditionally, almost all CV types include a personal statement but there is some debate about whether you actually need to include one.

Some recruiters and careers advisers believe that personal profiles are one of the most important parts of a CV, as they provide an easily accessible overview of a candidate's ability, while others feel that personal statements are a waste of valuable space and time.

The latter belief is often the case with graduate CVs, as some employers feel that those just stepping onto the career ladder don't necessarily have enough knowledge or experience to warrant a personal statement. Because of this, a graduate's personal profile runs the risk of being bland and generic and stating things that should be a given, such as, 'I'm hardworking and organised,' which is why some recruiters believe that they are best suited to more senior CVs.

So while your CV doesn't need a personal statement, employers spend only seconds looking at application documents. With this in mind, a CV personal statement gives you an invaluable opportunity to make your application stand out as quickly as possible.

Alex believes 'that a CV personal statement is a good idea, because employers often have so many CVs to read through and the personal statement, if clear and concise, can elevate your chances of getting through to the next stage of the recruitment process.'

If you'd like to include a personal statement on your CV it might be best, as a graduate, to focus on your educational background and the career path you'd like to embrace. If you have relevant experiences use these to make your personal statement unique. 'If you haven’t got much work experience, focus on what experience you can extract from your degree,' advises Alex. 'If you have taken part in various projects demonstrate what your role was. Alternatively, if you have written a dissertation, showcase your topic and what skills you have developed from this experience. Employers will value your individuality even if you haven't had masses of practical work experience.'

If you're struggling to give it context and get it right, make an appointment with your university's careers or employability service and ask an adviser to help you hone your writing. 

What should I include in my CV personal profile?

In terms of length, a CV personal profile should be no longer than 150 words. 'It should be short, impactful and aligned effectively with the CV content,' explains David Ainscough, careers consultant team lead and deputy director at the University of Cambridge.

'A personal CV profile should include details of your educational background, evidence of work experience, as well as your career aspirations. You ideally need to ensure you are telling the reader what you can offer skill-wise and don't be afraid to also share any accomplishments,' adds Alex.  

If you're struggling with what to write, break your personal statement down into three parts. Focus on:

• who you are
• what you can offer
• your career aims.

Start by introducing yourself. For example, 'A recent graduate with a 2:1 in English literature from the Hillview University' or a 'Highly-skilled physiotherapist with five years’ experience…'

Next, detail what you can offer the company. Ask yourself why you're suited to the role and cover any relevant skills or experience. If you lack practical work experience instead draw attention to your academic achievements, such as contributing to university publications, which developed written communication, attention to detail and teamworking skills. Or how you applied skills learned on your physical therapy degree during your time as a physio assistant for university sport teams.

Conclude your personal statement by highlighting your career goals. For example, 'I am looking to start my career in the exciting world of publishing and to develop the skills learned through my university studies and internships.'

It's up to you how you present this information; there is no hard and fast rule. However, personal statements are generally displayed as a single paragraph, without a title or subheading. You'll need to keep it consistent with the rest of your CV formatting, meaning that the font size and type will need to be the same throughout your document.

Also, consider the voice and tense you'd like to use. Personal statements can be written in either the first or third person, but you'll need to maintain this voice throughout - don't switch between the two.

Take a look at  how to write a CV .

How can I make it stand out to employers?

• 'Remember that first impressions count so make sure you're giving the recruiter a comfortable reading experience. Layout and clarity are crucial,' says David.
• Tailor your CV personal statement (and CV in general) to each application.
• Be honest. Untruths are easy to uncover and lying on your CV is a criminal offence.
• Provide evidence of skills and experience but remember to keep it brief. For example, 'experienced event manager, who led a team to organise a charity ball for 150 people, raising £5,000 - a 20% increase on previous years.'
• Use the job description to help form your CV personal profile.
• Stick to the word limit.
• Check for spelling and grammar mistakes. The personal summary sits at the top of your CV so any errors will be immediately apparent.
• 'Keep it fresh. It needs to be reviewed in each application you make so consider something new to say each time,' adds David.
• Read it aloud once you've finished writing to make sure it flows.
• Copy and paste from your  cover letter or from online CV personal statement examples. Your personal summary needs to be unique and personal to you.
• Include unnecessary personal information such as your age, marital status etc.
• Use clichés, slang or jargon.
• Use bland, empty statements like 'I work well independently and as part of a team'. This tells employers absolutely nothing about what you’re capable of.
• Overuse buzzwords.
• Include quotes from previous employers.
• Ramble. Recruiters don't have time to read through waffle, so get to the point.

Think about the connotations of the words you use - 'currently studying' implies things might change, 'trying' implies failure, 'might' or 'maybe' sounds like you're not sure. The words you use have power so choose them carefully. You want to sound confident, positive and enthusiastic.

Find out more about the  top 7 CV mistakes .

CV personal statement examples

To help you get started take a look at the following CV personal profile examples.

As a recent graduate from the University of Townville, with a 2:1 honours degree in marketing, I have undertaken internships at industry-leading agencies such as Beyond Imagination and Noah Freemans. These placements have allowed me to develop sector knowledge and gain hands on experience, as well as expand transferable skills such as commercial awareness, communication and negotiation and analytical skills. My career aim is to gain a role which allows me to further my expertise and take on increased responsibility at a market-leading digital marketing agency.

I am a highly motivated 2:1 forensic science graduate from Groveshire University, looking to secure a graduate position that enables me to use and develop my analytical, attention to detail and communication skills. I have gained relevant experience in both scientific and hospital laboratories, which allowed me to build on my problem solving, concentration and team working skills. My career goal is to assume a role that enables me to analyse and interpret forensic data and to eventually move into crime scene investigation.

Remember; avoid copying and pasting ready-made examples. Instead use them as a guide to craft your own, tailored CV personal statement. Take a look at our  example CVs .

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How to write a personal statement for your CV

A personal statement on your CV is a great way to give your job application extra impact. Here are some examples to help you get started.

• Looking for a job? Explore the range of vacancies on Guardian Jobs and find the perfect role for you

A critical aspect of creating an effective CV is writing a personal statement, sometimes called a profile or career summary, that enables the recruiter to quickly identify the strategic value you can add to their organisation. Your CV should be a self-marketing document aimed at persuading the recruiter to interview you – and your personal statement is a critical part of making this happen.

Many candidates struggle with writing the statement but it doesn’t have to be a difficult as you may think. A well written statement can be between 50 and 200 words, although it is important not to ramble. Remember you always have your cover letter for interesting and engaging information.

It’s important to read the job specification carefully and ensure not only that your skills and experience match but you reflect this in your statement. I am often asked whether a statement should be written in the first or third person and, while there are no definitive rules about this, my preference is always to write in the first person because the CV is all about you and your skillset. This doesn’t mean that you have to add “I” at the beginning of each sentence, however. The reader knows it’s about you so avoid this type of repetition and keep them engaged in your value and transferable skills.

For example an opening statement without the opening “I” could read:

As a highly-motivated and results orientated manager within the luxury hotel sector, I have a proven track record of providing exemplary levels of service to a broad range of guests, including VIPs and high-profile individuals.

This example reads naturally and flows for the reader, whereas if an “I” was inserted at the start, while not hugely different, it would read more like a list. As you move forward with additional information it then becomes difficult to break out of the format you have started.

As a general rule, it’s best to break the statement into three sections:

Who you are

As recent graduate from Durham University, with a 2:1 honours degree in media communications, I have undertaken several internships within leading organisations such as Bertelsmann and Times Warner. These placements have enabled me to develop not only specific media industry experience, but also a valuable and transferable skill set in this fast-paced sector.

The above opening allowes the recruiter to quickly identify where you are coming from, that you have had industry experience (something that may be in the selection criteria) and core transferable skills. This in itself could be enough for your opening statement, but it can be expanded upon by adding some additional information.

What you can bring to the table

During placement with Bertelsmann, I worked in the media division contributing to projects – such as the award-winning China Max Documentary – and managed my own research, liaised with various divisions, formulated media reports and participated in group project meetings. Utilising excellent communication skills, I developed and maintained successful working relationships with both internal and external staff.

Your career aim

Looking to secure a position in a media organisation, where I can bring immediate and strategic value and develop current skillset further.

An example of a poorly written personal statement

Tim is a recent graduate from Durham University with a 2:1 honours degree in media communications. I have undertaken several internships within leading organisations. Tim is now looking to secure a position in a media organisation where I can develop my current skill set.

The mismatch of first and third person is not only confusing to the reader, but it almost sounds like a profile about different people. It also lacks specific detail and proof of what value the candidate could bring to the company.

Key points on writing a dynamic and interesting personal statement:

• Get straight to the point: avoid lengthy descriptions and make your testimonies punchy and informative.
• Keep it between 50 to 200 words maximum.
• If you have enough space, use 1.5 line spacing to make you statement easier to read.
• Match person and job specifications with well written copy.
• Read your profile out loud to ensure it reads naturally.
• Don’t mix first and third person sentences.

Other essential resources

Three excellent cover letter examples

CV templates: graduates, career changers and ladder climbers

What questions to ask at the end of your interview

How to write a CV when you lack direct work experience

Elizabeth Bacchus is a consultant and founder of The Successful CV Company .

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How To Write A Resume Personal Statement (With Examples)

The Purpose Of A Resume Personal Statement

The elements of a good personal statement, the construction of a good personal statement, final words: writing a resume personal statement.

Quick Answer: A personal statement on a resume summarizes the benefits of hiring you and encourages recruiters to pay attention to your resume. It's the first section of the resume that recruiters see, so it should be brief, easy-to-read, and attention-grabbing. Your statement should include who you are, suitable skills, achievements, your target company, and what you hope to do for your new employer. It should be short and concise, mentioning only the most relevant information for your target roles.

Landing a job interview requires a memorable resume. Including a good personal statement at the top of your resume is a perfect way to do it.

Essentially, your resume personal statement is a brief paragraph that aims to summarise the benefits of hiring you and encourage employers to pay attention to your resume.

If you are wondering whether you should include it.

And you will see why. In this article, we have all the information you need on how to write an eye-catching personal statement and a couple of useful examples.

Hundreds of resumes go through the hands of a Recruiter in just a day. So, you understand how important it is to grab his or her attention in just seconds. One really effective way is to write a personal statement at the top of a resume.

By including a strong personal statement you would for sure get more attention than one without.

1. State who you are

Begin with a description showing your current position in your profession and field of specialization. You could also include what you like most about your work and any characteristics and skills that would make you the perfect choice for the position.

2. Add measurements to your achievements

After that, you should communicate how suitable for the position you are and what is your value to the organization. This section should highlight accomplishments relevant to the position you are applying for. Show that you could be beneficial for the company.

If you are wondering which accomplishments to mention, select those that directly associate with your position. If the position requires managerial experience, mention previous situations that have placed you in such a role. This way, you could quickly establish yourself as the right candidate for the job.

3. State your career objectives

The third section of your personal statement should state why you are applying for this particular position. You have already communicated your skills and qualifications in the previous sentences, so you write the last one concise and direct.

4. Keep your personal statement short

Your whole personal statement should be short, concise, and easy to read. Keep in mind to use simple sentences telling the recruiter the most important information for you.

After telling you how to structure it, see how it is done.

“An efficient, and reliable administrative professional with 8+ years of experience supporting executives, sales personnel, and managers to improve the internal operations for their businesses.

Proficient in CRM applications and design programs. Diversified skill set covering administrative support, client relations, human resources and recruiting, account management, and project management. Excellent interpersonal, phone, and digital communication skills.”

“As a recent graduate from the University of Townville, with a 2:1 honors degree in marketing, I have undertaken internships at industry-leading agencies such as Beyond Imagination and Noah Freemans. These placements have allowed me to develop sector knowledge and gain hands-on experience, as well as expand transferable skills such as communication, negotiation, and analytical skills. My current goal is to gain a role that allows me to further my knowledge and take on increased responsibility at a market-leading digital marketing agency.”

“I am a highly competent IT professional with a proven track record in networking and managing databases. I have strong technical skills as well as excellent interpersonal skills, enabling me to communicate easily with clients. I am eager to be challenged in order to grow and further improve my skills. My greatest passion in life is using my technical know-how to benefit other people and organizations.”

Resume Personal Statement for Career Changers Example

Experienced Sales Manager

“As a Sales Manager with 7 years of experience, my tenacious and proactive approach resulted in numerous important contract wins. My excellent networking skills have provided my team with vital client leads, and my ability to develop client relationships has resulted in a 16% increase in business renewals for the organization I work for. I currently seek a new challenge which will utilize my meticulous attention to detail and friendly, professional manner.”

Resume Personal Statement for Entry Level Job

Entry Level Business Analyst

“Enthusiastic Business Analyst, skilled in leadership and communication. Seeking to enhance understanding of key metrics for IPSoft. As a business report writer for Valens Securities helped grow employee grasp of key concepts by 42%. My PowerPoint presentation of GBMP’s Policy Deployment plan was turned into a webinar that got 2,300 views.”

Resume personal statement for experienced professional

Experienced Teaching Assistant

“Enthusiastic teaching assistant with 6 years of experience. Seeking to maintain a graduate teaching assistant position at St. Andrews University. Mentored 70+ students for 3 years. Delivered lectures, edited 2 books. Commended by 2 professors for research quality. Graded 1000+ student papers. Skilled in materials development and research.”

And if you are still not sure how to write your personal statement, go through our Resume Examples . They are all approved by top Hiring Managers and have helped thousands get their dream job.

Your personal statement will be totally unique to yourself, but by using the above tips and tricks we gave you, you will be able to create one which shows the Hiring Managers everything they need.

Remember to keep it short and only include the most relevant information for your target roles.

Do you have any other questions about personal statements on a resume? Give us a shout-out in the comments below!

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CV Personal Statement:  Examples and Actionable Tips

Fact: recruiters spend only 6 seconds reviewing each CV. So poorly organized CVs inevitably get discarded. 

Having an effective CV layout is the first step to attracting their attention. And the second step is topping that CV with a compelling personal statement (also known as a personal profile, personal summary, or executive summary).

What is a Personal Statement in a CV? 

A personal statement for a CV is a short and compelling paragraph that summarizes why you’re the most qualified person for the offered role. It tells the reader who you are and what valuable qualifications you will be bringing to their company.

NB : Opening statement, personal profile, personal summary, or executive summary are the other common names for a personal statement. 

Many believe that the work experience section is the most important element of a CV. Yet, it is your personal statement that can end up making or breaking the success of your job application. 

Because it provides the reader with a quick answer to one question they have on their mind: Are you qualified for the job or not? 

Remember: You’ll be directly competing with numerous other applicants with similar skills and work experiences. A compelling CV statement sets you apart by giving the reader a condensed snapshot of who you are as a person. 

Do I Need To Include a Personal Statement On My CV?

The short answer is YES! A personal statement entices the reader to read your entire CV by giving them a preview of your most valuable skills. It also helps you differentiate from other candidates by explaining your background, motivation, and personal character traits concisely. 

In essence, a personal statement helps you express why you are the right choice for the job in one condensed paragraph.

Where Should a Personal Statement Go in a CV?

A personal statement goes into the header area of your CV. Include it right under your name and contact details as a separate, highlighted area. A good personal statement is about 3-4 sentences long and occupies not more than 1/4th of the page. 

Alternatively, you can design a two-column CV and allocate the upper sidebar area for your personal statement. As a recent survey found, 77% of recruiters prefer two-column CVs to single-column ones.

Sample personal statement placement on a CV template

What Do You Write in a CV Personal Statement?

A compelling personal statement summarizes your professional and educational background; highlights the main skills and accomplishments. It can also express your career objectives and/or interest in the particular industry or subject if you’re a current student or recent graduate.  

Personal Statement Examples for CV 

To give you an idea of how to write your statement, let’s look at some examples.

Remember: You need to write a unique personal statement for your CV. Simply copying and using these examples may not be the best move because the sample CV statements won’t reflect your unique experiences and personality. 

Good CV Personal Statement Examples

Employers want to see experts. Therefore, your personal statement must speak directly to your most marketable skills. 

You should never come off sounding desperate or diminish your worth (even if you have been recently laid off ). Use a confident tone with first-person implied and strong verbs to describe your core competencies and other benefits you can bring to the workplace. 

General Jobseeker Personal Statement Example

Highly motivated, fully trained engineer with 15 years of experience in the telecoms industry. Worked with XYZ Telecoms Ltd, Cool Mobile Carrier, and Acme Telco as a field engineer and project team leader. Successfully managed large commercial telecom infrastructure installations. Currently unemployed due to the relocation of the company. Open to new opportunities in NOC. 

Personal Statement CV Example For an Administration Position 

Adaptable and resourceful facilities manager with experience in supporting enterprise-sized organizations in real estate, pharmaceuticals, and manufacturing industries. Strong organizational skillset: Six Sigma, standardized method of procedure (MOP) policies implementation. Was responsible for facilities operations on 2.4 million square feet in a 20-building chemical manufacturing campus, serviced by a 20+ people team of building engineers, electricians, HVAC technicians, and cleaners.

Accountant Personal Statement CV Examples

Below are two samples for a senior and a junior accountant. 

Chartered Accountant 

ACCA-certified accountant for mid-market and enterprise-sized companies. Conducted due diligence and tax audits for FTSE 500 companies. Commenced for a 100% accuracy track record in financial reporting, as well as fast turnaround on complex analytical reviews. Provide on-demand advisory on trust setup, company incorporation, and tax deferrals. 

Account Assistant 

Detail-oriented, certified accounting assistant with experience in payroll administration. Familiar with Gusto, Xero, and Intuit software. Effectively process payroll, benefits, taxes, and social contributions for over 1500 employees per month. Possess a strong foundation in employee classification,  tax reporting, and financial management. 

CV Personal Statement Examples for Students

Whether you’re applying for an internship or looking for a part-time job , a compelling personal is a must-have for a student CV. 

Since your work experience history may be a bit “thin”, you need to persuade the employer via other means — your transferable skills, academic interests, and personal traits. A personal CV allows you to spotlight all of these. 

Remember that you are bringing your energy, dedication, enthusiasm, and willingness to learn to the table. As you will not have any employment history, you need to make sure to get your personality and your soft skills over in your statement.

CV Statement for a Student Looking for a Full-Time Summer Job 

Junior copywriter, enrolled in a BA Writing Program at the University of Manchester (graduation date: fall 2025). Alumni of the 2022 Copywriting Bootcamp program from Matters Agency. Well-versed in target audience analysis, brand positioning, and editorial campaign planning. Writing clips for eCommerce and SaaS brands are available in my portfolio.  

CV Statement for an Internship 

Second-year mechanical engineering student at the University of Leeds, seeking to apply theoretical knowledge in safety system design. Proficient in AutoCAD and completed a series of blueprints for fire and water safety systems as part of my coursework. Fast learner, self-starter, and team player, I’m excited to contribute my technical expertise to a dynamic engineering team.

CV Statement for a Student Looking for a Part-Time Job 

Junior front-end developer (React, Angular JS), seeking a part-time programming position in the Great London area. Current availability is 10-15 hours per week, preferably with hybrid work arrangements. Solid understanding of design systems and UX/UI best practices. Past work experience in finance and eCommerce sectors. 

CV Personal Statement Examples for 16-Year-Olds

Joining the workforce straight after high school makes sense if you want to take a gap year or pursue trade education later on. The wrinkle, however, is that most employers may be wary of your age and lack of experience.

The goal of a personal statement is to dispel those doubts by showing that you’re a serious, mature, and hard-working candidate, eager to learn and hone your craft. 

Personal Statement for a Barista Position 

Genuine coffee lover and frequent guest at Maddie’s Cafe, I would love to join the barista team. As a former head of the prom planning committee, I understand the importance of good teamwork, efficient planning, and following instructions. My main objectives are to learn more about beverage prep and deliver exceptional experiences to customers. 

CV Personal Statement Examples For A Graduate

Your personal statement should focus on your main educational attainments and experiences. If you are applying before you have had your degree results, it is fine to give a projected grade. You can also mention any specific modules you have studied that are relevant to the job on offer and how much you enjoyed working on them.

Remember: Your goal is to explain why you’re interested in this role and what you could bring to the table. 

Graduate Personal Statement Example

Business administration graduate with a 1:1 honors degree from XYZ University. Interested in an entry-level merchandising position within your Commercial Sales Department to expand my knowledge in retail merchandising, procurement, and inventory management. Looking to apply my analytical and data modeling skills for merchandising strategy optimization. 

Personal Statement for High School Graduate 

Energetic and enthusiastic high school graduate (June 2023) with top A-levels grades in English, Maths, and French. Seeking an entry-level role in sales, where I can make use of and develop my language skills. My long-term career goal is to further my language qualifications and position myself as a European sales manager living and working overseas for a global company.

Personal Statement Examples for CV With No Experience

Lack of experience in a particular role or industry should never discourage you from applying. Although you may not tick all the criteria boxes, you still have transferable skills and unique work experiences to showcase.

Moreover, ongoing talent shortages are prompting employees to reconsider their hiring criteria, plus invest more in new hire training and upskilling. Four in five companies now struggle to fill in open vacancies, which is the highest number in the past 17 years. 

So take your chances and apply even if you don’t have sufficient work experience. 

Personal Statement Example with No Relevant Work Experience 

Former front-desk hotel employee, looking for an opportunity to leverage strong service orientation and organizational skills in new roles (Customer Success or Customer Support). Familiarity with appointment booking software, digital chat apps, and CRM software. With my strong commitment to personal growth and my adaptable nature, I believe I could be a valuable asset to customer-centric teams.  

Personal Statement Example with No Industry Experience 

Self-starter with a BA degree in Communication and experience in corporate event management seeking a transition to music festival management. Experienced in organizing off-site events for 100+ people (including location scouting and travel coordination). I thrive in fast-paced environments and am eager to build a strong network of new partners. 

Discover even more personal statements from our collection of CV examples . 

CV Personal Statement For A Career Change

Career change is a big decision, but it can lead to a more fulfilling professional life. Besides, you’re not completely starting anew. Many of the hard and soft skills are quite universal. There is any number of different jobs that need the same set of skills that you have developed, so always try to lead with these and use real-life examples of your experience.

Career Change Personal Statement Example:

Working for the past 10 years as a regional sales manager has allowed me to develop keen skills in building strong working relationships and lucrative networks. Communication skills I developed during my time at my current employer enabled me to win vital contract wins that increased sales revenue by 20% over three years. I am now ready to take on a new challenge and want to work in the charity sector so that I can use my skills to give something back for the direct benefit of others.

How To Write A Strong Personal Statement for a CV 

An effective personal statement summarizes your skills and experience in a relevant way i.e., it indicates how you can be of help to the employer. 

In short, a compelling CV personal statement: 

• Lists your most marketable skills and qualifications 
• Highlights your industry knowledge and work experiences 
• Mirrors some of the key phrases, used in the job description 

And here’s how to write a personal statement that makes a mark.

1. Review the Job Description Once Again 

As you go through the role description, pay attention to the words, used by the employer, to describe the candidate’s requirements, duties, and personality. Keep those in the back of your head. 

These are the keywords you’d want to use all around your CV — in the personal statement, work experience, education, and skills areas. 

2. Do a Mental Tally of Your Skills 

Try to remember the times in your previous work roles when you accomplished notable objectives, went above and beyond expectations , or otherwise did better than your peers.  

Note down everything that springs to mind including your years of experience in a similar role, challenges you took on and the positive results achieved, new projects you kick-started – anything that has close relevance to this new position.

3. Make a Draft Personal Statement 

Write down a sample personal statement. Don’t worry about the length – just put as many details as you’d like on paper. Once you’re done, revisit the job description. See how your personal statement compares to the description. Does it paint a picture of someone who would fit the role? 

4. Edit for Clarity and Briefity 

A good CV personal statement shouldn’t be longer than 3-4 sentences. Take a critical look at your draft version and condense it to the bare essentials: 2-3 main skills, a major accomplishment, and a note on your motivation and/or personal traits. 

Other things that don’t belong in your personal statement are:

• Explanation of employment gaps or present unemployment status 
• Information about hobbies or personal interest 
• Any mention of references or recommendations 
• Irrelevant skills or work experiences 

Want to stand out even more? Add a persuasive opening statement that highlights your strengths as a candidate. 

A compelling personal statement can be the key between your CV making the ‘yes’ pile or the reject bin. Take some time to get your statement right and always write a new one for each job you apply for by mirroring the employer’s language. 

Finally, to give your CV a polishing touch, try out one of our fancy, but free CV templates , coming in multiple styles: professional, modern, simple, and creative!

Elena runs content operations at Freesumes since 2017. She works closely with copywriters, designers, and invited career experts to ensure that all content meets our highest editorial standards. Up to date, she wrote over 200 career-related pieces around resume writing, career advice... more

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• Advice & Tips

Crafting an Impactful Personal Summary on Your CV

March 15, 2024

Introduction

In the competitive landscape of the job market, both job seekers and employers are constantly faced with challenges. Job seekers strive to make their CVs stand out from the crowd, hoping to catch the attention of potential employers. On the other hand, recruiters and hiring managers are inundated with numerous resumes for each job opening, making it crucial for them to quickly assess candidates.

A well-crafted Personal Summary in a CV can be the key differentiator that sets a candidate apart from others vying for the same position. It provides a brief overview of who the candidate is, their skills, experiences, and career goals. For job seekers, it is an opportunity to make a strong first impression and showcase what they bring to the table. For employers, a compelling Personal Summary can help them quickly identify top talent that aligns with their needs.

Importance of Personal Summary in CVs

In today's competitive job market, standing out to potential employers is more crucial than ever. With hundreds of applications for a single position, recruiters and hiring managers often spend just a few seconds initially scanning each candidate's CV.

One of the most effective ways to captivate the attention of recruiters is by including a well-crafted personal summary at the beginning of your CV. This brief section serves as an introduction to who you are professionally, what skills and experiences you bring to the table, and what your career goals are.

The Personal Summary Acts as Your Elevator Pitch

Think of your personal summary as your elevator pitch – a concise and compelling overview of what you can offer as a potential employee. It is your opportunity to make a strong first impression and entice the reader to continue exploring your qualifications in more detail.

According to Jennifer Smith , a Career Coach at Career Boosters Inc. , "A well-written personal summary can significantly increase your chances of landing an interview. It sets the tone for the rest of your CV and helps employers quickly understand why you are a qualified candidate for the role."

Provides a Snapshot of Your Professional Identity

Your personal summary gives employers a snapshot of your professional identity. It communicates your unique selling points, such as key skills, relevant experiences, and career achievements. This section allows you to highlight what makes you an ideal candidate for the position.

Mark Johnson , HR Manager at Talent Finders International , emphasizes, "In today's fast-paced hiring process, recruiters appreciate candidates who can clearly articulate their value proposition from the get-go. A well-crafted personal summary can pique the employer's interest and compel them to read further into your CV."

Demonstrates Your Fit for the Role

By tailoring your personal summary to align with the specific job requirements and company culture, you can demonstrate your fit for the role right from the start. Employers are looking for candidates who not only possess the necessary qualifications but also share the company's values and vision.

According to a survey by HR Insights USA , 76% of recruiters consider the personal summary as one of the most important sections of a CV when evaluating a candidate's suitability for a job.

How to Write a Compelling Personal Summary

Crafting a captivating personal summary for your CV is crucial in capturing the attention of potential employers and setting yourself apart from other job applicants. This section serves as your elevator pitch, giving recruiters a glimpse into your professional background, skills, and career goals. Here are some essential tips to help you write a compelling personal summary:

1. Start Strong

Begin your personal summary with a strong opening sentence that grabs the reader's attention. Clearly state who you are professionally and what you bring to the table. Highlight your key skills, experiences, and accomplishments in a concise and impactful manner.

2. Showcase Your Unique Selling Proposition

Identify what sets you apart from other candidates and emphasize it in your personal summary. This could be a unique skill set, industry expertise, or a track record of success in your field. Make sure to showcase what makes you uniquely qualified for the position.

3. Keep It Concise

While it's essential to highlight your strengths, keep your personal summary concise and to the point. Aim for no more than 4-6 sentences that succinctly summarize your professional background and career objectives. Recruiters typically spend only a few seconds scanning each CV, so make every word count.

4. Use Action-Oriented Language

Use powerful action verbs to describe your experiences and achievements. Words like "achieved," "managed," "led," and "implemented" convey a sense of proactiveness and accomplishment. Quantify your achievements whenever possible to provide concrete examples of your success.

5. Show Personality

Your personal summary is an opportunity to showcase your personality and passion for your work. While maintaining a professional tone, inject some genuine enthusiasm and energy into your writing. Let your voice shine through to give recruiters a sense of who you are beyond your qualifications.

By following these guidelines, you can create a compelling personal summary that leaves a lasting impression on potential employers and increases your chances of landing your dream job.

Elements to Include in Your Personal Summary

When crafting your personal summary for a cv, it is essential to include the following key elements:.

1. Professional Title: Start with a clear and concise professional title that highlights your expertise and level of experience. This helps recruiters and hiring managers quickly understand your background.

2. Years of Experience: Mention the number of years you have been working in your field to give employers an idea of your level of expertise. Whether you are a seasoned professional or a recent graduate, this information is crucial.

3. Skills and Qualifications: Outline your key skills and qualifications that are relevant to the job you are applying for. Be specific and mention any certifications or specialized training that set you apart from other candidates.

4. Achievements: Highlight your major career accomplishments and contributions. Quantifying your achievements with numbers or percentages can provide concrete evidence of your capabilities.

5. Career Goals: Briefly mention your career objectives and how they align with the position and company you are applying to. This shows employers that you are focused and driven.

6. Personal Attributes: Include a few words about your personal characteristics that demonstrate your work ethic, personality, and values. This gives employers insight into your fit with their company culture.

7. Keywords: Incorporate relevant keywords from the job description to ensure your CV passes through applicant tracking systems (ATS) and reaches the eyes of hiring managers. Tailoring your summary with industry-specific terms is crucial.

8. Contact Information: End your personal summary with your contact details, including your phone number, email address, and LinkedIn profile (if applicable). Make it easy for employers to reach out to you for further discussions.

By including these essential elements in your personal summary, you can effectively showcase your qualifications, experience, and suitability for the desired role. Remember to keep your summary concise, engaging, and tailored to each job application to make a strong first impression on potential employers.

Tailoring Your Personal Summary to the Job Description

When crafting your personal summary for a CV, one crucial aspect to consider is tailoring it to the specific job description. This customization not only showcases your suitability for the role but also demonstrates your attention to detail and dedication. Here are some essential tips on how to align your personal summary with the job requirements:

Understand the Job Requirements

Before writing your personal summary, carefully analyze the job description provided by the employer. Highlight key skills, qualifications, and experiences that the company is seeking in an ideal candidate. By identifying these crucial elements, you can tailor your personal summary to match the employer's expectations.

Match Your Skills to the Job

Once you have identified the key requirements of the job, align your skills and experiences with those specified in the job description. Clearly demonstrate how your qualifications make you a perfect fit for the position. Use specific examples or achievements to showcase your expertise in relevant areas.

Show Your Enthusiasm

Employers appreciate candidates who show genuine interest in the role and the company. Reflect your enthusiasm in your personal summary by expressing your passion for the industry, the company's mission, or the specific responsibilities outlined in the job description. This enthusiasm can set you apart from other applicants.

Use Keywords from the Job Description

Recruiters often use applicant tracking systems (ATS) to scan CVs for specific keywords before a human ever sees them. To increase your chances of passing the ATS screening, incorporate relevant keywords from the job description into your personal summary. This alignment signals to both the ATS and the employer that you possess the required skills.

Highlight Your Unique Selling Proposition

In a competitive job market, it's essential to differentiate yourself from other candidates. Use your personal summary to highlight your unique selling proposition (USP) – what sets you apart from others in your field. Whether it's a rare skill, a specialized certification, or a unique experience, emphasize how your USP makes you an asset to the company.

• Customizing your personal summary to the job description increases your chances of standing out to employers.
• Align your skills and experiences with the requirements outlined in the job posting.
• Express your enthusiasm for the role and the company in your personal summary.
• Include relevant keywords from the job description to pass ATS screenings.
• Highlight your unique selling proposition to demonstrate your value to potential employers.

Examples of Effective Personal Summaries

When it comes to crafting a compelling personal summary for your CV, seeing examples can provide valuable insight and inspiration. Here are some well-crafted personal summaries to give you an idea of how to structure your own:

"Results-driven marketing professional with over 7 years of experience in developing and implementing strategic marketing campaigns. Proven track record of increasing brand awareness and driving lead generation. Skilled in market research, data analysis, and digital marketing techniques. Passionate about leveraging creativity to deliver impactful results."

"Dynamic software engineer with a passion for problem-solving and innovation. Proficient in multiple programming languages and experienced in full-stack development. Strong collaborator with excellent communication skills. Dedicated to writing clean, efficient code and staying current with industry trends."

"Detail-oriented project manager with extensive experience leading cross-functional teams in the healthcare sector. Strong organizational skills and ability to deliver projects on time and within budget. Proven expertise in streamlining processes and improving operational efficiency. Adept at fostering positive relationships with stakeholders and ensuring client satisfaction."

These examples showcase the importance of highlighting your key skills, experiences, and accomplishments in a concise and impactful manner. Remember to tailor your personal summary to the specific job you are applying for and use language that aligns with the company's values and goals.

Common Mistakes to Avoid in Personal Summaries

When crafting your personal summary for a CV, it's crucial to steer clear of common pitfalls that can diminish the impact of your application. To help you avoid these mistakes and create a powerful personal statement, here are some key points to keep in mind:

1. Clichés and Generic Statements

Avoid using clichés or generic statements that don't offer any meaningful insights into your skills or experiences. Phrases like "hardworking team player" or "great communication skills" are overused and do little to distinguish you from other candidates.

2. Lengthy Paragraphs

Keep your personal summary concise and to the point. Long paragraphs can be overwhelming for recruiters who typically spend only a few seconds scanning each CV. Aim to communicate your key attributes in a clear and succinct manner.

3. Irrelevant Information

Avoid including irrelevant details or experiences that do not directly relate to the job you're applying for. Focus on highlighting the qualifications and accomplishments that are most relevant to the position to keep the reader engaged.

4. Exaggerations or False Claims

Be honest and authentic in your personal summary. Exaggerating your skills or making false claims about your experiences can quickly undermine your credibility. Stick to presenting your achievements truthfully and substantiate them with concrete examples.

5. Lack of Specificity

Avoid being too vague or general in your personal summary. Instead of making broad statements, provide specific examples of how your skills and experiences have made a positive impact in previous roles. Concrete details will make your summary more compelling.

6. Negativity or Criticism

Avoid using negative language or criticizing past employers or colleagues in your personal summary. Stay positive and focus on highlighting your strengths and accomplishments rather than dwelling on negative experiences.

7. Grammatical Errors and Typos

Proofread your personal summary carefully to ensure it is free from grammatical errors and typos. Mistakes in spelling or syntax can detract from the professionalism of your CV and give the impression of carelessness. Take the time to review and edit your summary before submitting your application.

By steering clear of these common mistakes, you can create a personal summary that effectively showcases your unique qualifications and persuades recruiters to consider you for the job.

Expert Tips for Crafting an Impactful Personal Summary

Crafting a powerful personal summary is essential to make your CV stand out in a sea of applicants. To provide you with valuable insights, we reached out to experts in the industry who shared their top tips for creating an impactful personal summary that catches the attention of recruiters.

1. John Smith from CareerBoosters Inc.

"Your personal summary should be a concise yet compelling snapshot of your professional journey. Focus on showcasing your unique selling points and how you can add value to the potential employer."

2. Sarah Johnson from ProfessionalEdge Solutions

"Use action verbs and quantifiable achievements to demonstrate your accomplishments clearly. Remember, your personal summary is your chance to make a memorable first impression."

3. Emily Rodriguez from TalentConnect USA

"Tailor your personal summary to align with the specific job requirements. Highlight relevant skills and experiences that match what the employer is looking for."

These expert tips emphasize the importance of customization, strong language, and value proposition when crafting your personal summary. By following their advice, you can create a compelling narrative that sets you apart from other candidates and increases your chances of landing your dream job.

Incorporating Keywords in Your Personal Summary

Your personal summary on a CV is not only an opportunity to showcase your skills and experiences but also a chance to incorporate relevant keywords that can help your profile stand out to potential employers. In today's digital age, many companies use applicant tracking systems (ATS) to screen resumes based on specific keywords related to the job requirements. Therefore, strategically integrating keywords into your personal summary is crucial for increasing your chances of getting noticed by hiring managers.

Utilizing Industry-Specific Terms

When crafting your personal summary, it's essential to research industry-specific terms and phrases commonly used in the job you are applying for. By incorporating these keywords naturally into your summary, you demonstrate your familiarity with the field and align your qualifications with the employer's needs. For example, if you are in the marketing industry, including terms like "SEO," "content strategy," or "digital marketing" can help your CV get recognized by relevant employers.

Adapting to Job Descriptions

One effective strategy for incorporating keywords is to tailor your personal summary to each job description you apply for. Analyze the job posting carefully and identify the key skills, qualifications, and experiences that the employer is looking for. Then, mirror these keywords in your summary to show that you possess the necessary traits for the position. This not only increases your visibility to ATS but also demonstrates your genuine interest in the role.

Avoiding Overstuffing Keywords

While incorporating keywords is essential, it's equally important to maintain a natural flow in your writing. Avoid overloading your personal summary with excessive keywords as this may come across as forced and inauthentic. Focus on seamlessly integrating relevant terms that truly reflect your expertise and background. Remember, the goal is to strike a balance between optimization and readability.

Highlighting Achievements with Keywords

Instead of just listing skills or qualifications, consider incorporating keywords within specific accomplishments or projects you have worked on. For instance, rather than stating "proficient in project management," you could say "successfully led cross-functional teams to deliver projects on time and within budget." By connecting keywords to tangible results, you provide concrete evidence of your capabilities to potential employers.

Seeking Feedback on Keyword Usage

Before finalizing your personal summary, consider seeking feedback from peers, mentors, or professional resume writers on the effectiveness of your keyword usage. External perspectives can help you identify areas where additional keywords could be included or where adjustments are needed for better impact. Constructive criticism can refine your summary and enhance its relevance to the desired job roles.

By incorporating relevant keywords strategically into your personal summary, you increase the visibility of your CV to employers and enhance your chances of securing interviews for your dream job.

In today's competitive job market, having a well-crafted personal summary on your CV can make all the difference in standing out to potential employers. A compelling personal summary is your opportunity to showcase your unique skills, experiences, and career goals in a concise and impactful manner.

By following the guidelines outlined in this article, you can learn how to write a personal summary that captures the attention of hiring managers and helps you land your dream job. Remember to keep it relevant, focused, and tailored to each job application to increase your chances of success.

Resume personal statement examples

If you want to secure job interview, you need a strong personal statement at the top of your resume.

Your resume personal statement is a short paragraph which sits at the very top of your resume – and it’s aim is to summarize the benefits of hiring you and encourage employers to read your resume in full.

In this guide I have included 17 resume personal statement examples from a range of professions and experience levels, plus a detailed guide of how to write your own personal statement that will get you noticed by employers

Resume templates 

17 resume personal statement examples

To start this guide, I have included 10 examples of good personal statements, to give you an idea of how a personal statement should look , and what should be included.

Note: personal statements are generally used by junior candidates – if you are experienced, check out our resume summary examples instead.

College graduate resume personal statement (no experience)

Although this college graduate has no paid work experience , they compensate for it by showcasing all of the skills and knowledge the have gained during their studies, and demonstrating how they apply their knowledge in academic and personal projects.

When you have little or no experience, it’s important to draw out transferable workplace skills from your studies and extracurricular work, to showcase them to employers.

College graduate resume personal statement (part time freelance experience)

This candidate has graduated college with a degree in biochemistry but actually wants to start a career in marketing after providing some digital freelance services to fund their studies.

In this case, they haven’t made much mention of their studies because they aren’t relevant to the marketing agencies they are applying to. Instead they have focused their personal statement around their freelance work and passion for the digital field – although they still mention the fact they are degree educated to prove their academic success.

High school leaver resume personal statement (no experience)

This candidate is 16 years old and has no work experience whatsoever, but they compensate for this by detailing their academic achievements that relate to the roles they are applying for (maths and literacy are important requirements in finance and accountancy roles).

They also add some info on their extracurricular activities and high school work-placements, to strengthen this student resume further.

Top tips for writing a resume personal statement

• Thoroughly research the jobs and companies you are planning to apply for to identify the type of candidate they are looking for – try to reflect that in your personal statement
• Don’t be afraid to brag a little – include some of your most impressive achievements from education, work or personal life
• Focus on describing the benefits an employer will get from hiring you. Will you help them to get more customers? Improve their workplace? Save them time and money?
• If you have no work experience, demonstrate transferable workplace skills from your education, projects, or even hobbies

High school leaver resume personal statement (part time experience)

Although this person has only just left high school, they have also undertaken some part-time work in a call center alongside their studies.

To make the most of this experience, they have combined their academic achievements with their workplace exposure in this personal statement.

By highlighting their future studies, summer programme involvement, work experience and expressing their ambitions to progress within sales, this candidate really makes an appealing case for hiring them.

College leaver resume personal statement (no experience)

This candidate has left college with good grades, but does not yet have any work experience.

To compensate for the lack of workplace exposure, they have made their honor results prominent and highlighted skills and experience which would benefit the employers they are targeting.

Any recruiter reading this summary can quickly understand that this candidate has great academic achievements, a passion for IT and finance and the ability to transfer their skills into an office environment.

College student resume personal statement (freelance experience)

As this student has picked up a small amount of freelance writing work during their studies, they have made sure to brag about it in their personal statement.

They give details on their relevant studies to show the skills they are learning, and boost this further by highlighting the fact that they have been applying these skills in a real-life work setting by providing freelance services.

They also include key action verbs that recruiters will be looking for , such as creative writing, working to deadlines, and producing copy.

Academic resume personal statement

Aside from junior candidates, the only other people who might use a personal statement, are academic professionals; as their resume’s tend to be more longer and detailed than other professions.

This candidate provides a high level overview of their field of study, length of experience, and the roles they have held within colleges.

High school leaver resume personal statement with sports experience

Although this person has no work experience, they are still able to show employers the value of hiring them by selling their other achievements and explaining how they could benefit an organization.

They expand on their sports club involvement to demonstrate their teamwork, leadership skills, communication and motivation, which are all important traits in the workplace, and will be looked upon favourably by recruiters and hiring managers.

They also draw upon their future plans to study business studies at college and take a part time job, to further prove their ambition and dedication.

History graduate resume personal statement

This history graduate proves their aptitude for both academic achievement and workplace aptitude by showcasing valuable skills from their degree and voluntary work.

They do this by breaking down the key requirements for each and showing how their skills could be beneficial for future employers, such as listening, communication, and crisis management.

They also describe how their ability to balance studies alongside voluntary work has not only boosted their knowledge and skills, but also given excellent time management and organizational skills – which are vital assets to any employer.

Law graduate resume personal statement

This legal graduate makes the most from their college work placements by using it to bulk out the contents of their resume personal statement.

They include their degree to show they have the necessary qualifications for legal roles, which is crucial, but more importantly, they showcase how they applied their legal skills within a real-life work setting.

They give a brief overview of the types of legal professionals they have been working alongside and the type of work they have been carrying out – this is all it takes to get the attention of recruiters and show employers they have what it takes to fulfil roles in the legal sector.

Medical student resume personal statement

This medical student proves their fit for the role by showcasing the key skills they have gained from their studies and their work experience placements.

In just these few sentences, they are able to highlight the vast amount of experience they have across different disciplines in the industry, something which is particularly important in the medical sector.

As they have not graduated yet and are still studying, they have provided proof of their most recent grades. This can give the recruiter some indication as to the type of grade they could be graduating with in the near future.

Masters student resume personal statement

This masters student has started by specifying their area of study, in this case, accounting, and given details about the specific areas of finance they are most interested in. This can hint towards their career goals and passions.

They have then carefully listed some of the key areas of accounting and finance that they are proficient in. For example, business finance, advanced corporate finance and statistics.

They have also outlined some of the transferable skills needed for accounting roles that employers will be looking out for, such as communication, attention to detail and analytical skills.

Finance student resume personal statement

As this finance student has recently undertaken some relevant work experience, they’ve made sure to shout about this in their personal summary.

But more than this, they have included a list of some of the important finance skills they gained as a result of this work experience – for example, financial reporting, processing invoices and month-end reconciliations.

Plus, through power words and phrases such as ‘prevent loss’ and ‘improve upon accuracy and efficiency’, they have also showcased how they can apply these skills in a workplace setting to benefit the potential employer.

Internship resume personal statement

This digital marketing professional has started their personal summary by outlining their most relevant qualifications and work experience, most notably their freelance role as a content manager.

They have also provided examples of some of the key marketing skills that potential employers might be looking for, including very detailed examples of the platforms and tools they are proficient in – for example, LinkedIn, Twitter and Pinterest.

They have then closed their statement by giving a detailed description of the type of role or opportunity they are looking for. In this case, an in-house position in a marketing company.

College graduate career changer personal statement

Switching careers as a college graduate can be tough. Especially when it comes to writing a personal statement that will attract employers in your new chosen field.

This candidate is looking to move from history teaching into journalism, so they have created a statement which briefly mentions their current workplace, but mainly focuses on highlighting transferable skills which are relevant to journalism. They achieve this by discussing the writing skills they use in their current role, and mentioning their hobby of writing – including some publications they have been featured in for extra brownie points.

Business management graduate personal statement

This business management proves their ability to work within a junior business management position by swiftly highlighting their impressive degree (to ensure it is not missed) and summarizing some of the real-life experience they have gained in management during their college placements and volunteering. They do not let their lack of paid work experience, stop them demonstrating their valuable skills.

PhD graduate

PhD graduate roles attract a lot of competition, so it’s important that your resume contains a personal statement that will quickly impress and attract recruiters.

This candidate provides a short-but-comprehensive overview of their academic achievements, whilst demonstrating their exceptional level of knowledge in research, languages and publication writing.

By highlighting a number of skills and abilities that are in high-demand in the academic workplace, this resume is very likely to get noticed and land interviews.

How to write a personal statement for your resume

Now that you’ve seen what a personal statement should look like and the type of content it should contain, follow this detailed guide to one for your own resume – and start racking those interviews up.

Guide contents

What is a resume personal statement?

Resume personal statement or resume summary, personal statement format, what to include in a resume personal statement.

• Personal statement mistakes

How to write persuasively

A personal statement is a short paragraph at the top of your resume which gives employers an overview of your education, skills and experience

It’s purpose is to capture the attention of busy recruiters and hiring managers when your resume is first opened – encouraging them to read the rest of it.

You achieve this by writing a tailored summary of yourself that explains your suitability for the roles you are applying for at a very high level, and matches your target job descriptions .

One question candidates often ask me is , “what is the difference between a personal statement and a resume summary?”

To be honest, they are almost the same – they are both introductory paragraphs that sit at the top of your resume… but there are 2 main differences:

A personal statement tends to be used more by junior candidates (college graduates, high school leavers etc.) and is relatively long and detailed.

A resume summary tends to be favoured by more experienced candidates , and is shorter in length than a personal statement.

Note: If you are an experienced candidate, you may want to switch over to my resume writing guide , or example resume summaries page.

To ensure you grab recruiters’ attention with your personal statement, lay it out in the following way.

Positioning

You need to ensure that your personal statement sits at the very top of your resume, and all of it should be totally visible to readers, without the need to scroll down the page.

Do this by reducing the top page margin and minimizing the space taken up by your contact details.

This will ensure that your whole personal statement can be seen, as soon as your resume is opened.

We have a resume template which can help you to get this right.

Size/length

Your personal statement needs to contain enough detail to provide an introduction to your skills and knowledge, but not so much detail that it bores readers.

To strike the right balance, anything between 8-15 lines of text is perfect – and sentences should be sharp and to-the-point.

As with the whole of your resume , your personal statement should be written in a simple clean font at around size 10-12 to ensure that it can be read easily by all recruiters and employers.

Keep the text color simple, ensuring that it contrasts the background (black on white is best) and break it into 2 or even 3 paragraphs for a pleasant reading experience.

It should also be written in a punchy persuasive tone, to help you sell yourself and increase your chances of landing interviews , I cover how to do this in detail further down the guide.

Quick tip: A poorly written resume will fail to impress recruiters and employers. Use our quick-and-easy Resume Builder to create a winning resume in minutes with professional resume templates and pre-written content for every industry.

Once you have the style and format of your personal statement perfected, you need to fill it with compelling content that tells recruiters that your resume is worth reading.

Here’s what needs to go into your personal statement…

Before you start writing your personal statement, it’s crucial that you research your target roles to find out exactly what your new potential employers are looking for in a candidate.

Run a search for your target jobs on one of the major job websites, look through plenty of adverts and make a list of the candidate requirements that frequently appear.

This research will show you exactly what to include in your personal statement in order to impress the recruiters who will be reading it.

Education and qualifications are an important aspect of your personal statement, especially if you are a junior candidate.

You should highlight your highest and most relevant qualifications, whether that is a degree or your GED. You could potentially go into some more detail around modules, papers etc. if they are relevant to the roles you are applying for.

It’s important that you discuss the experience you have gained in your personal statement, to give readers an idea of the work you are comfortable undertaking.

This can of course be direct employed work experience, but it doesn’t have to be.

You can also include:

• High school/college work placements
• Voluntary work
• Personal projects
• Hobbies/interests

As with all aspects of your resume , the content should be tailored to match the requirements of your target roles.

Whilst discussing your experience, you should touch upon skills used, industries worked in, types of companies worked for, and people you have worked with.

Where possible, try to show the impact your actions have made. E.g.  A customer service agent helps to make sales for their employer.

Any industry-specific knowledge you have that will be useful to your new potential employers should be made prominent within your personal statement.

For example

• Knowledge of financial regulations will be important for accountancy roles
• Knowledge of IT operating systems will be important for IT roles
• Knowledge of the national curriculum will be important for teachers

You should also include some information about the types of roles you are applying for, and why you are doing so. Try to show your interest and passion for the field you are hoping to enter, because employers want to hire people who have genuine motivation and drive in their work.

This is especially true if you don’t have much work experience, as you need something else to compensate for it.

Resume personal statement mistakes

The things that you omit from your personal statement can be just as important as the things you include.

Try to keep the following out of your personal statement..

Irrelevant info

Any information that doesn’t fall into the requirements of your target roles can be cut out of your personal statement. For example, if you were a professional athlete 6 years ago, that’s great – but it won’t be relevant if you’re applying to advertising internships, so leave it out.

Generic clichés

If you are describing yourself as a “ dynamic team player with high levels of motivation and enthusiasm” you aren’t doing yourself any favours.

These cliché terms are vastly overused and don’t provide readers with any factual details about you – so keep them to a minimum.

Stick to solid facts like education, skills , experience, achievements and knowledge.

If you really want to ensure that your personal statement makes a big impact, you need to write in a persuasive manner.

So, how do you so this?

Well, you need to brag a little – but not too much

It’s about selling yourself and appearing confident, without overstepping the mark and appearing arrogant.

For example, instead of writing.

“Marketing graduate with an interest in entering the digital field”

Be creative and excite the reader by livening the sentence up like this,

“Marketing graduate with highest exam results in class and a passion for embarking on a long and successful career within digital”

The second sentence is a much more interesting, makes the candidate appear more confident, throws in some achievements, and shows off a wider range of writing skills.

Quick tip: A poorly written resume will fail to impress recruiters and employers. Use our quick-and-easy Resume Builder to create a winning resume in minutes with professional templates and pre-written content for every industry.

Your own personal statement will be totally unique to yourself, but by using the above guidelines you will be able to create one which shows recruiters everything they need.

Remember to keep the length between 10-20 lines and only include the most relevant information for your target roles.

You can also check our college graduate resume example , our best resume templates , or our library of example resumes from all industries.

Good luck with the job hunt!

What Is a CV and How Do You Write One?

Title: What Is a CV and How Do You Write One?

URL: /what-is-a-cv

Meta: Are you applying for a position requiring a CV? Continue reading for what to include, how to format it, and how to stand out.

So you are on a job hunt and looking for a new and exciting career. You have your resume ready when the hiring manager asks for your CV.

This causes you to panic because you have no idea what that is.

In today's job economy, job seekers must ensure they are prepared for any questions a prospective employer may ask them.

Continue reading for everything you need to know about what a CV is and how to write one.

What is a CV?

The term CV, Curriculum Vitae, is a Latin word meaning "course of life."

It is a document containing your academic credentials and previous work experience.

You typically don't require one unless you are applying to graduate school or have completed your master's or doctoral program and are now applying for an academic teaching or research position.

Related: These Tips can Help You Find the Right Job | Entrepreneur

What is the difference between a CV and a resume?

The key difference between a CV and a resume is that a resume is what you typically use when applying for a standard job application. A CV is used when applying for an academic program or teaching position.

The main point of a CV is to accurately depict any academic and research experience that you have acquired either through schooling, teaching experience or research and to provide this to potential recruiters.

This includes a detailed record of presentations and publications and tends to be longer and more detailed than a standard resume.

It is important to note that some employers use CV and resume interchangeably during job interviews.

This can be confusing, but the general rule of thumb is that if you apply for a position in academia , you will submit a CV.

If you are applying for a job outside of academia, you will provide them with your resume.

Related: 10 Tips For Writing An Impressive Resume | Entrepreneur

What should you include in your CV?

Now that you know the difference between a CV and a resume, what should you include in your CV?

Continue reading for everything a prospective employer, or a graduate program admissions committee, will look for in your CV.

Your personal information

Much like a typical resume, at the top of your CV, you can include the following contact information:

• Your full name.
• Your mailing address.
• The best phone number to reach you at.
• Your email address.
• Your date of birth.

Education section

CVs are mainly used to apply for positions in academia, so this section of your CV is crucial.

In this section, you can list the educational programs you attended, the years you attended them, and the name of the institution where you attended.

You may want to break this information down using bullet points or follow a CV template to make it easy to read.

Some prospective employers may require you to provide more in-depth information, such as your grades for your completed programs.

They then use this information to determine whether your educational background matches the position you are applying for.

Related: 5 Components of an Attention-Grabbing Resume | Entrepreneur

Work experience section

When you add your work history to your CV, you will want to list all your recent work experience and any fellowships or internships you were a part of that relate to the position you are applying for in reverse chronological order.

For each of your previous jobs, you can include:

• The name of your employer.
• The specific role you had, including your job title.
• How long you were employed at that specific job.
• A detailed job description.
• A list of any accomplishments or awards your employer awarded you.

Related: Not Enough Experience on Your Resume? Rise Above 'Requirements' | Entrepreneur

Any awards and honors you received

This is where you would include any awards or honors you have received while gaining professional experience at the academic level or during your previous employment.

These awards and honors may include:

• Dean awards you were awarded.
• Honorary degrees you received.
• Presidential awards you obtained.
• Professional certifications or awards.
• Any awards you received from an employer for excellence.

List your relevant skills

If you have acquired a specific set of skills pertinent to the position you are applying for and haven't yet mentioned them in your CV, you can list them here.

These skills may include, but aren't limited to:

• Language skills (such as being fluent in more than one language).
• Computer skills you have acquired.
• Advanced software skills you have obtained.

Related: 19 Best Skills to Put On a Resume That Employers Will Love | Entrepreneur

Your publications and presentations

If you were in school or working and published any academic or conference papers , you can list them here.

These include any papers that you wrote by yourself or co-wrote with other people as well as any papers that you helped contribute to.

You can include the following information regarding these published papers:

• The name of the paper that was published.
• The year it was published.
• The names of any co-authors, if applicable.

You can also include any papers you have written and presented at a conference or association. Here you may want to include the following:

• The name of the paper that was presented.
• The name of the conference that it was presented at.
• The date the paper was presented.

Related: Everything You Need to Know About Writing the Perfect Resume | Entrepreneur

Any professional associations you are a member of

If you are a member of any professional associations, you can list those here.

This section is typically only required when you are applying for a position such as an accountant, engineer, surveyor or IT professional.

You can list all the associations you have an affiliation with here, as well as the current status of your membership.

How do you format your CV?

Now that you know what to include in your CV, you must ensure it is appropriately formatted.

Here are some tips and things to remember regarding your CV format.

Build your brand

You want to build your brand and stay consistent throughout your CV.

This is accomplished using the same font and formatting throughout your application for a cohesive feel. This can include:

• Cover letter.
• Reference list.
• Research statement.

Emphasize only when necessary

Make sure only to use all capital letters, bold, underline and italics for the most critical information in your CV.

For example, you might want to bold the names of the schools you attended, especially if they are well-known, impressive institutions. But you wouldn't want to bold the dates you attended as this information isn't as important.

Separation is key

Separating dates from your other content using white space can make it easier for the reader to skim and take in the vital information.

You may even decide to line up all the dates on the right or left-hand side of the page to distinguish the more important parts for the reader.

Related: 13 Must-Have Words to Include In Your Resume | Entrepreneur

Make section headings easy to find

You can bold and use all capital letters to help distinguish your section headings and make them easier to find.

You can also strategically space them to help separate the different sections. This is typically done by entering two returns before a subheading and one return after.

Headers and footers

Having your name in a header or a footer on every page of your CV and other attached documentation is a good idea.

You may also want to include page numbers to ensure the pages don't get mixed up and out of order for the reader.

If you don't want a header or a footer on the first page of your CV, simply select "different first page" in the header/footer menu.

Listing your references

When listing your references, it is a good idea to include them on a separate page at the end of your CV.

You can list them one below the other or in two separate columns depending on the number of references you have and the look you are going for.

What is a personal statement?

Typically, admission committees also require you to provide a brief essay (anywhere from 500 to 2000 words) called a Personal Statement along with your CV. This is also known as a Statement of Interest or Purpose.

This is a crucial part of deciding whether or not you are a good fit for the job or program and also a good judge of your writing capabilities.

In general, what you may want to include in your Personal Statement includes:

• Your research and professional interests.
• What your future goals and career plan include.
• How their workplace or program helps meet these goals.
• What you will contribute to their organization.

Related: Use Your Personal Brand to Score Big at Job Interviews | Entrepreneur

How do you make your CV stand out?

There are a few things to remember to make your CV stand out from the rest .

Choose the proper format and font

Choosing the proper format and font can make a huge difference. You can't go wrong selecting a font such as Arial or Calibri for your CV.

Choosing a good, clean layout also helps you stand out and get noticed by potential recruiters.

Related: 8 Ways to Make Your Resume Stand Out From the Pack

Include a list of your soft skills

While a CV typically focuses on your schooling and work experience, list your soft skills to help you stand out.

These soft skills can include:

• Communication skills.
• Fast learner.
• Emotional intelligence.
• Resilience.
• Team player.
• Self-motivated.

Related: Soft Skills to Put on Your Resume | Entrepreneur

Explain any employment gaps

Did you take a year off of school or work to travel? Or maybe a family member became ill, and you took some time off to care for them.

Don't be afraid to explain why there is a gap in your employment history on your CV, as recruiters will notice this anyways.

Related: A Sabbatical Must Not Spoil your CV. Here's How you Can Explain the Gap | Entrepreneur

Remove outdated information

Before you start applying for any positions using your CV, ensure all the information on it is accurate and up-to-date.

This means taking off any old jobs irrelevant to the position you are applying for.

What have studies shown regarding CVs?

Studies have shown that a typical recruiter only looks at a CV for seven seconds before deciding whether a candidate is a good fit for the position.

This is why taking the time to make sure your CV is written clearly and professionally can make all the difference.

It has also been shown that 59% of recruiters will immediately reject an application if they find any typos, bad grammar or other spelling mistakes.

Showing you have gained knowledge and experience from your education and work experience can help you stand out. A recruiter wants to see that you have learned a lot and want to expand your knowledge as you move forward.

A recruiter will pay extra attention if you can show that you know the specific industry you are applying in, so always ensure your CV is up-to-date with any pertinent education or work experience.

Attention to detail matters

Whether you are applying for a graduate program or that dream job you have been working so hard for, ensuring you have a clear and concise CV is critical.

Ensuring your CV is formatted correctly, free of grammar and punctuation mistakes and includes all your relevant education and work experience can help you stand out.

Following the suggestions above and double-checking your CV once you have completed it, you may be on your way to landing that dream job.

Check out Entrepreneur's other guides and resources for more information about this topic.

Top 10 Personal Brand Statement Examples To Follow

Updated: March 11, 2024

Published: June 18, 2023

In a 2022 personal branding trends study, most respondents said they consider personal branding an essential component of work and their everyday life. 

It found that 75% of Americans trust someone with a personal brand, and 63% are likely to buy from someone with a personal brand. 

As an entrepreneur who is always on the lookout for customers or potential investors, you know that trust is key. Developing a personal brand for yourself can be an effective tool to help grow your business.

What is a personal brand statement?

A personal brand statement is a couple of sentences that highlights your unique skills and experience. It’s meant to be a quick introduction to people who discover you online because it summarizes what you can offer them.

Basically, it’s a catchphrase, tag line, or elevator pitch for you as a professional individual. While it showcases what you do professionally, you can also display your personality.

Why leaders should have a personal brand statement

You make a better first impression.

As the saying goes, “You only have one shot to make a first impression.” The challenge for entrepreneurs is that you don’t always know when that opportunity arises, as many first impressions happen online.

When a potential client or investor hears about you, their first instinct is to look up your social media profiles. If you’ve got a clear and well-thought-out personal brand statement, you’ve got a better chance at making them stick around for second and third impressions.

You can establish yourself as a thought leader

Thought leadership is a powerful content marketing tactic that can help you reach bigger audiences and generate leads for your business. When you’re known as a leader in your particular industry, that automatically gives you a higher level of credibility. 

A personal brand statement can strengthen your thought leadership strategy by clearly stating your area of expertise.

You can create networking opportunities

Whether you’re looking for top talent, new clients, or potential investors, networking is half the battle. 

Personal brand statements make it easy for potential connections to understand exactly what you do and what you value. Without it, you may miss out on opportunities simply because they didn’t know that you had something relevant to offer them.

Best personal brand statement examples for leaders

“bilingual creative who lives at the intersection of business & design.” —chris do.

Source: Chris Do’s LinkedIn page .

Chris Do is a multi-hyphenate: a designer, creative strategist, public speaker, founder, and CEO of The Futur, an online education platform.

What makes it great : Because he wears so many hats, Do’s personal branding statement is better than trying to explain everything he does.

“Helping people find their zen in the digital age.” —Shama Hyder

Source: Shama Hyder’s homepage .

Shama Hyder is the founder and CEO of Zen Media, a marketing and PR firm. She’s also written a book about digital marketing .

What makes it great : Hyder’s brand statement is an attention-grabbing play on her company’s name and showcases one of her key values: making clients feel a sense of calm in a fast-paced digital world.

“Write better sales emails faster with our in-inbox coach.” —Will Allred

Source: Will Allred’s LinkedIn page .

Will Allred is the co-founder of Lavender, an AI-powered email software startup.

What makes it great : Brooklin Nash, CEO of Beam Content, shares, “In one sentence, Allred captures the entire focus of his social presence: to help salespeople write better emails faster while demonstrating his authority and sharing his product in the second part of that headline.”

“Keeping it awkward, brave, and kind.” —Brené Brown

Source: Dr. Brené Brown’s homepage .

Brené Brown has a Ph.D. in sociology and is the author of several books that cover topics like shame, vulnerability, empathy, and courage.

What makes it great : Dr. Brown’s personal brand statement embodies her mission statement of encouraging people to embrace their vulnerabilities by sharing her own.

“Empowering ridiculously good marketing.” —Ann Handley

Source: Ann Handley’s homepage .

Ann Handley is a digital marketing expert and bestselling author. Her company helps marketers get tangible results.

What makes it great : Sharon Jonah, creative director and founder of digital marketing agency Buzz Social, shares, “In four words, we understand what Handley does, how she does it, whom she’s speaking to, and how she speaks.”

“Still just a girl who wants to learn. Youngest-ever Nobel laureate, co-founder @malalafund and president of Extracurricular Productions.” —Malala Yousafzai

Source: Malala Yousafzai’s Twitter profile .

Malala Yousafzai is the youngest Nobel laureate and an activist whose fund aims to remove the barriers to female education around the world.

What makes it great : Her bio highlights her impressive achievements with language that makes her sound relatable. 

“Marketing. Strategy. Humanity.” —Mark Schaefer

Source: Mark Schaefer’s homepage .

Mark Schaefer is an educator, speaker, marketing consultant, and author. He’s developed corporate marketing strategies for brands like Microsoft, IBM, and AT&T.

What makes it great : “It’s subtle, concise, and creative. It describes what Schaefer does, what he focuses on, and his unique and distinguished approach,” says Omer Usanmaz, CEO and co-founder of mentoring and learning software Qooper. 

“Empowering successful women to take control of their finances.” —Jennifer Welsh

Source: Jennifer Welsh’s LinkedIn profile page .

Jennifer Welsh founded Money School, a digital course that teaches women about personal finance. What makes it great : Welsh’s strong personal brand statement says exactly what she does and whom she does it for. 

“Let’s make Excel the solution, not the problem.” —Kat Norton (Miss Excel)

Source: Miss Excel’s homepage .

Kat Norton (known as Miss Excel) became famous on TikTok for her bite-sized Microsoft Excel tutorials. She now offers Excel courses on her website.

What makes it great : Norton’s clever statement shows that she understands her audience's problem and highlights her personality.

“‘The Customer Whisperer.’ I help marketers discover the hidden reasons why customers buy so they can become un-ignorable.” —Katelyn Bourgoin

Source: Katelyn Bourgoin’s LinkedIn page .

Katelyn Bourgoin is a creator and serial entrepreneur who founded a branding agency, a mentoring platform for female entrepreneurs, and a restaurant consulting firm. She trains entrepreneurs to uncover what makes their products “un-ignorable.”

What makes it great : Bourgoin’s clever branding statement effectively tells marketers that she can help them understand their customers better and make their brands memorable.

How to write a personal brand statement

Writing an effective personal brand statement can be tough because it requires you to be catchy yet compelling. It should give audiences all the necessary information in a sentence or two.

Here are some tips for writing your own:

Think about your unique value proposition

A unique value proposition (or unique selling point) is what makes you different. It tells people why they should try your product or service, network with you, or invest in your business.

Tip : Identify your core values, goals, and strengths.

If you don't know what those are, ask yourself:

• Why am I building my brand?
• What do I want my audience to know me for?
• How do I do things differently?
• Do I have a distinct skill set, experience, point of view, or passion?
• What value do I bring to my audience?

Keep it short and sweet

Your brand statement should be simple and easy to understand. 

The goal is to have someone look at your profile or website and immediately understand who you are and what you do, so keep it brief. Keep in mind that you don’t need full sentences either. 

Start by writing one to three sentences that outline what you do, for whom, and how you do it. You can also add a sentence about values. 

Then, look at different ways you can shorten them. Or pick out the most specific and impactful words and see what happens when you simply list them. 

Showcase your personality

Injecting your personality empowers you to share what you do without being bland or boring. Being authentic also helps attract like-minded customers, investors, and peers. 

At the end of the day, there are other people out there who may offer similar services or solve the same problems for your target audience. Your personality can set you apart.

“Don't be afraid to inject a bit of humor, quirkiness, and passion. It’ll help make you more memorable and help you stand out from the crowd,” says Usanmaz.

Ideally, you want customers to know what you do and get a little taste of what it will be like to work with you.

A personal brand statement conveys your mission, differentiates you from competitors, and attracts your target audience. Use these tips and real-life examples of personal brand statements to inspire you to write your own.

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