how to write a perfect application letter

How to Write a Cover Letter

A cover letter , also known as an application letter, is a personalized letter from you to the person overseeing the hiring process for the job you’re applying for. 

A cover letter is not the same as a résumé . While a résumé provides a clear, point-by-point map of your career thus far, a cover letter tells the personal side of your career story. Ideally, your cover letter and résumé complement each other, with each document answering any questions the recruiter has about your skills and work experience after reading the other.

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What should a cover letter include?

Make sure your application letter includes all of the following: 

• The position for which you’re applying
• How you found the job opening
• Why you want to work for the company
• Why you’re applying to the specific position you’re seeking
• The skills, experience, and work-related personality traits that make you a great fit for the role

Mentioning the position you’re applying for and how you found it is simple—just state your interest in the job title in your opening sentence: 

• “I’m writing in response to the content writer position posted on Indeed.”

When you talk about why you want to work at the company, you can’t just write “because I need a job.” Even if it’s true, it does nothing to make you stand out as a well-qualified candidate for the role. This part of your cover letter should communicate how your specific values and career goals fit the company’s mission. You might say something like:

• “As a lifelong animal rights activist, I’m excited for the opportunity to work with an organization that directly benefits threatened species.”

Your cover letter also needs to talk about how and why you’re qualified for the position for which you’re applying. Sentences that communicate these points can look like this:

• “During my years teaching English in Japan, I developed the classroom management skills, cultural sensitivity, and linguistic knowledge base necessary to succeed as an ESL teacher.”
• “I have worked in customer service for the past seven years. During that time, I’ve become an expert in clear communication, problem-solving, and guiding customers to the products best suited for them.”

Beyond sharing why you’re interested in working for the specific employer and why you’re qualified for the role, include a little bit about yourself and how this shines through at work: 

• “I’m a natural organizer. In my past roles, I’ve helped my colleagues increase their productivity by introducing them to my favorite organization tools and strategies.”

Is a cover letter necessary?

With most job applications, you’ve probably seen the phrase “cover letter optional.”

But is it really optional? The stats on whether a cover letter will actually help you get a job or not are mixed. According to the 2016 Jobvite Recruiter Nation report , 74 percent of recruiters do not consider a cover letter when assessing whether to hire a job applicant. However, 90 percent of executives from recruiting firm Robert Half reported that they don’t only consider cover letters in the hiring process, but that cover letters are invaluable .

The truth is, cover letters are more important in certain industries or for certain roles than they are in others. Familiarize yourself with your industry’s norms for cover letters, which you can do by talking to more senior professionals in your industry and reviewing job postings for positions like the one you’re seeking. If the job posting says a cover letter is required, write a cover letter. And if it doesn’t, write one anyway. The only times when you shouldn’t write a cover letter are when the job posting explicitly says not to send one and when the application process doesn’t allow you to provide one. 

When in doubt, it’s always better to be overprepared than underprepared. While the thought of submitting a cover letter that nobody reads can be annoying, missing out on a great opportunity because you didn’t write a cover letter can leave you kicking yourself. 

How to write a good cover letter

When you apply for a job, it’s extremely rare to be the only applicant. In nearly all cases, you’re one of a group, potentially hundreds, of applicants. 

That means your cover letter is one of potentially hundreds the recruiter will read . This is why it’s so critical that you write a cover letter that excels in the following:

• Grabs the recruiter’s attention
• Effectively communicates why you’re an ideal candidate for the role
• Makes you stand out from the crowd 

Remember, your goal with a cover letter isn’t to give the recruiter a recap of your work history (your résumé should accomplish that and you don’t want to be redundant), but to intrigue them enough to offer you an interview .

Research and brainstorm first

Before you start writing your cover letter, familiarize yourself with the role and its requirements. Read the job listing carefully and pull out the most important information, like which of your specific skills to highlight in your cover letter and how your experiences have prepared you for this role. Then, spend some time on the company’s website to get a strong sense of the company’s culture, values, and mission.

Once you thoroughly understand everything the role entails, brainstorm the most effective way to communicate your suitability for the role in your cover letter. Brainstorming is a key part of the writing process . As you brainstorm, determine all the possible topics to include in your cover letter and ways to emphasize your competency for the role. 

Personalize the greeting

The first thing the recruiter or hiring manager will notice in your cover letter is whether you addressed it to them personally. 

It’s not always easy to find the recruiter’s or hiring manager’s name, but it’s always worth your time to do so. If their name isn’t listed in the job posting, take some time to find it. You can likely find it on the company’s website. If that doesn’t yield results, try LinkedIn. 

If you absolutely cannot find a relevant name, a generic greeting like “Dear Hiring Manager” or “Dear [Company Name] Team” is acceptable. But do this as a last resort—it’s always best to directly address the person who will be making the hiring decision. 

Grab the reader’s attention

Just like a book needs to grab its reader’s attention within the first few pages, your cover letter needs to grab attention within the first sentence or two. Remember, the recruiter is going to be reading lots of cover letters —cover letters that will contain pretty similar content. If your cover letter doesn’t captivate them from the get-go, you could end up getting overlooked.

You can grab the reader’s attention by starting with an interesting fact about yourself:

• “At the last two universities I worked at, I ended up playing Santa at the holiday party. Maybe it’s because I’m jolly, maybe it’s because I love cookies, but I like to think it’s because I spearheaded the most successful alumni giving campaigns each year.”

Or you can highlight a unique way one of your job skills has come in handy:

• “As a project manager, I’m no stranger to connecting people to keep projects moving forward. But I never imagined I’d be managing an effort to get a beached pontoon boat moving forward—until my company fishing trip last year.” 

Just make sure your sizzling opener relates to your fitness for the role you’re seeking.

Showcase your most relevant strengths and skills

You’ve probably been told to “show, not tell” in writing assignments before. Your cover letter is no different. Instead of listing your strengths and skills (remember, your résumé does that), tell stories that show these assets in action. 

Use the same techniques you used to grab your reader’s attention in your opening lines. For example, you may highlight a major career accomplishment by first describing the circumstances that led to you taking action and achieving a specific result. 

Anecdotes like these demonstrate why you’re the perfect person for the job. 

Make it as much about the employer as it is about you

This one can be tricky. The key here is to not simply write a letter about yourself, but communicate the benefits you offer the employer as you do so. 

Here’s where your initial research into the company’s culture pays off. The person (or team) tasked with filling the open position isn’t just looking for somebody who can do the work; they’re looking for somebody who fits into the existing company structure and culture. By writing your cover letter in a way that mirrors their brand style, you’re communicating that you understand who they are and the kind of person they’re looking for. If the copy on their company website has an understated, simple style, stick to similarly simple, straightforward writing in your cover letter. If they have more of a hip, edgy feel, you have room to go outside the box a bit in your cover letter. 

If a current employee at the company referred you to the role, mention that in your cover letter. But don’t just mention their name—include a sentence or two about why they specifically reached out to you and recommended you pursue the role.  

Show your enthusiasm about the role

Throughout your cover letter, use language that communicates your passion for the kind of work you do. Your word choice plays a big role in shaping how recruiters perceive your attitude toward your work experience and your enthusiasm for the role. 

When you’re highlighting your past achievements, use specific language and action words. Take a look at the difference between these two sentences:

• I was a manager to a team of four salespeople.
• I ran a nimble sales department.

Or consider the difference between these:

• After sixteen years as a bank teller, I decided I’d rather be an electrician.
• After more than a decade as a bank teller, I pivoted to a new career and began my electrical apprenticeship.

With words like “ran,” “nimble,” and “pivoted,” you paint a more dynamic picture than you do with words like “was a manager” and “decided.”

Here’s another easy way to make your writing more dynamic: use the active voice .  Instead of “under my leadership, 50 loans were prepared,” say “under my leadership, our team prepared 50 loans.”

When you use the active voice, you’re owning your accomplishments. 

Ask for the interview

You’ve also got to ask for an interview. Do this in your last paragraph before signing off. Asking for an interview directly can be awkward, but it’s a crucial part of your application letter. Here are a few ways to phrase the interview request:

• “I would like to meet in person to discuss this position further. Please contact me at [insert phone number] or [insert email address].”
• “I’m looking forward to meeting with you to discuss my fit for this role further.”
• “I hope you’ll consider me for this position. Please contact me at [insert phone number] or [insert email address] to schedule an interview.”

Although you need to be direct, avoid presenting yourself as presumptuous or entitled in this section of your cover letter. 

When it’s time for your sign-off, keep it simple. Stick with one of the basics, like “sincerely” or “best.”

Cover letter dos and don’ts

When you’re writing your cover letter, keep these important points in mind:

Do keep it objective. You’re not asking them to hire you, you’re demonstrating why you’re the best candidate for the role.

Don’t use overly formal, stiff, or complex language. Although a cover letter should never include slang or otherwise overly casual language, it should feel friendly and personable. Grammarly’s tone detector can help you get your professional vocabulary and phrasing just right. 

Do have another person read your cover letter and give you constructive feedback before you send it to the recruiter. This can be your partner, your friend, your parent, or anybody else who knows you well enough. These close readers can help you determine where to add or remove information, how to accurately showcase your achievements , and that your application letter covers everything necessary for the specific position you’re seeking. 

Don’t reuse the same cover letter for every job. Your cover letters can be similar and you can even use one cover letter as a template for others, but recruiters know when they’re reading generic cover letters. Show each recruiter that you read the job description carefully and you’re genuinely interested in the job by writing them a personalized cover letter that specifically addresses the role and company.

Do work keywords into your cover letter. You can find these keywords in the job listing. Typically, they’re the job title, department, industry, and specific tasks. Many large companies use software to screen applicants and these programs look for specific keywords in cover letters. 

Don’t write a long, rambling cover letter. Keep it under a page in length with short, manageable paragraphs. Grammarly Premium includes formatting suggestions, like identifying when you’ve written a hard-to-follow paragraph, and engagement suggestions, which can help you rewrite sentences to better hold the reader’s attention.

Alongside your résumé, a cover letter is how you can communicate your work experience and skills to each potential employer. Invest in your career and increase your likelihood of scoring the interview by mastering the art of the cover letter. 

This article was originally written in 2013 by Karen Hertzberg. It’s been updated to include new information.

15 Cover Letter Templates to Perfect Your Next Job Application

Published: August 10, 2022

Are cover letters necessary? I'm not in HR, but I've been approached by applicants who wondered whether their cover letter would actually be read. My answer is one not many of them wanted to hear: "sometimes." Sometimes it will be read. Other times, you can get away with just sending in your resume — like when you network your way into applying for a position.

The truth is, you can't really predict on a case-by-case basis — and you're better safe than sorry. For the most part, having a cover letter will give you an upper hand in ways your resume doesn't. It allows you to show off your writing skills, provide details that you couldn't fit on your resume, demonstrate your passion, and show your willingness to put in as much time and effort as possible.

If you’ve ever rolled your eyes or balked at an application that required a cover letter, this guide is for you. We’ll go over how to write a cover letter and provide cover letter templates to help you perfect your own.

Application Letter

An application letter is a written document addressed to an employer by a job applicant, explaining why they're interested in and qualified for an open position. More commonly known as a cover letter, this document can come in the form of an email, MS Word document, or similar application template offered by the employer.

Seems fairly basic, right? Cover letters can hold different levels of importance to an employer depending on the industry you're in and the job you're applying for. According to a CareerBuilder survey, 49% of recruiters say sendign a cover letter along with your resume boosts your chance of landing the role.

If you do plan to write a cover letter, keep in mind there are certain qualities it should have that are not included in the definition above.

5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

• Standard Cover Letter Template
• Entry-Level Cover Letter Template
• Data-Driven Cover Letter Template

You're all set!

Click this link to access this resource at any time.

What to Include in a Cover Letter

So, what should you include? We'll let the 11 templates below this list do most of the talking. No matter which one you download, pay attention to the following elements — all of which should shine through in the letter you send to your future manager.

Fill out this form to access your templates.

1. contact information.

Cover letters shouldn't just carry your contact information, but also that of the company to which you're applying. Contact info includes your phone number, email address, and any social media accounts you're willing to share and receive connections to.

Home addresses aren't required, but they can be a helpful reassurance to the employer that you already live nearby and would have no trouble coming into the office.

Avoid offering phone numbers, email addresses, or actual addresses that belong to your current employer. Using your personal Gmail address over your work email, for example, ensures your correspondence with recruiters remains separate from all of your current work communication.

2. A Personal Address Line

For as often as you see "to whom it may concern" at the top of cover letters today, do your best to avoid writing this exhausted line.

Address lines that specify a person or company grab your reader's attention much more quickly, and show the employer that you've taken the time to tailor your application letter to them. Don't have the name of the hiring manager? "Employers at [company name]" will do just fine.

A "hook" is a clever introduction that "hooks" your reader into wanting to learn more. Think about yourself as a job candidate — what makes you unique? What about your career might a recruiter be intrigued by that you can package into an interesting first sentence?

4. Why You're Qualified

It's a no-brainer that you should summarize your professional experience in your cover letter. However, today's best applications describe why this experience qualifies the applicant for the job they're applying for. For example, don't just state that you spent three years writing for a company blog. Explain that this type of work lends itself to managing your new potential employer's content calendar every week.

5. General Knowledge of the Business

Grammatical errors could mean your application is thrown in the trash, but that's not the only thing that could get your letter tossed aside. Using a generic "one-size-fits-all" cover letter — especially if you forget to change the name of the company — will also hurt your chances of landing an interview.

So, if you take the time to write a cover letter, take the time to comment on the business itself. Why are you applying to this company? What about their business stuck out to you as a professional?

Now, let's take a look at an example cover letter , what makes it effective, along with 11 templates you can download or draw inspiration from.

Cover Letter Example

Image Source

The example above illustrates how to write a marketing cover letter using the elements we listed.

Besides the contact information and the address line, the first few paragraphs explain why the candidate is qualified for the position. This example uses specific data to show why they would be a good fit.

Additionally, in the second to last paragraph, the candidate discusses why they're interested in the specific company, demonstrating general knowledge of the business.

By combining all the elements to a cover letter, this is a great example to use for inspiration.

Featured Resource: 5 Professional Cover Letter Templates

14 Free Cover Letter Templates for Your Next Job Application

Template 1: basic.

The example above is a basic (but great) cover letter. The numbered sections are explained in more detail below.

The level of formality your header has will depend on the company to which you apply. If you're applying to a formal business, it's important to use a formal header to open your cover letter, like in the sample above. Put your address, the date, and the company's address. But if you're applying to a company that isn't as formal, you don't need to include yours and the company's addresses. You can still include the date, though.

2. Greeting

Using "To Whom It May Concern" is okay, but you may want to take the time to research the name of the recruiter or hiring manager online. If you do your research and aren't confident you found the right name, then you should definitely use the generic greeting — but if you are sure, then it shows you put in the effort to find their name and it will catch the recruiter's eye.

If you have the recruiter's name, do you greet them by their full name, or by their courtesy title (i.e. Mr., Ms., or Mrs.)? Similar to the header, it depends on the company's level of formality. If you're applying to a corporate business, you may want to consider using "Mr. Snaper" instead of "Jon Snaper." If you're applying to a start-up or a business with a more casual culture, you can use "Jon Snaper," as shown in the example.

3. Introduction

Your opening paragraph should, in 1-3 sentences, state why you're excited to apply and what makes you the perfect candidate. Get right to the point, and don't worry about explaining where you found the posting or who you know at the company. This isn't a place to go into detail about why you're a great candidate — that's for the second paragraph. Here, simply list a few key reasons in one sentence to set up the rest of your letter. Keep in mind that the recruiter may cross-reference your cover letter with your resume, so make sure the two sync up.

4. Paragraph 2: Why You're a Great Fit for the Job

Next, sell yourself and your experience by choosing one or two concrete examples that show why you're a great fit for the position. What did you do at a previous company that gave you relevant experience? Which projects have you worked on that would benefit the new company? How will your prior experience help this company grow? Stay humble in your explanation of credentials while still showing that you would be an asset to the team. Use this paragraph to show you're genuinely excited and interested in the position.

5. Third Paragraph: Why the Company Is a Great Fit for You

While it's certainly important you're a good fit for the job, it's also important that the company is a good fit for you. "A cover letter typically describes why you're great for a company — but how will you benefit from getting hired?" asks former HubSpot Team Development Manager Emily MacIntyre . "We want to know why our company appeals to you, and how it will be a mutually beneficial working relationship."

In the third paragraph, show you're serious about growing and developing your career at this new company. What impresses and excites you about the company? Is there something that you feel strongly about that aligns with the company's goals? For example, the candidate in the sample letter used this space to show his personal commitment to environmental causes aligns with the company's green initiatives.

6. Strong Closer and Signature

Don't get lazy in the final few sentences of your cover letter — it's important to finish strong. Be straightforward about your interest and enthusiasm about the new position, and tell them you're available to talk about the opportunity at any time. Be sure to include your phone number and email address. At this point, the ball is (rightly) in the recruiter's court to decide how to follow up.

Last but certainly not least, thank them for their time and consideration. Use a formal sign-off like "Best," "All the best," or "Sincerely," and finish by typing out your full name. You don't need to sign it with a pen.

Template 2: Data-Driven Marketing Cover Letter

Get it here..

When applying to a data-driven position, it might be tempting to inject your cover letter with, well, the data to describe what you've done for other employers. But in an application letter — particularly for the marketing industry — how you convey this data is just as important as the data itself.

The cover letter template above, which we created here at HubSpot, can help you present the data that's most important to you as a candidate such that it'll matter to your future employer.

Notice the three bullet points near the center of the letter above, preceded by the statement: "... I've developed a strategy that has helped the company achieve ..." This setup is important, because while you can add as many statistics as you want to this template, your data points should describe how your current/former business benefited from your work, rather than how you, yourself, benefited.

Template 3: Straight-to-the-Point Cover Letter

Harvard Business Review contributor David Silverman hailed the above cover letter example as "The Best Cover Letter I Ever Received." For context, Silverman believes there are only a handful of times when writing a cover letter is actually necessary:

• When you know the name of the hiring manager.
• When you know something about what the job requires.
• When you've been referred to the job personally.

Under those three circumstances, a straight-to-the-point cover letter like the one above could be your best bet. Because it's so concise, however, make a point to add your own letterhead above the message itself. It might be easy for a recruiter to sift through a short and sweet cover letter like the one above, but it's just as easy for it to get lost in the shuffle of their application list without a unique design or format.

Template 4: Referral Cover Letter

Just because a friend or colleague recommended you for a job doesn't mean the company is all set to hire you. Therefore, the cover letter template above is written specifically for referrals. We made this one here at HubSpot. Download it here (it comes with four other cover letter templates , too).

As you can see in the picture above, the first paragraph of the cover letter is dedicated entirely to acknowledging the circumstances of your applying: You know someone who works there — no harm in that. But there might be harm in not mentioning it to the hiring manager. Telling the reader about your connection at the company shows you're aware and confident of the actions you take to get the opportunities you're interested in.

Ultimately, it's better than the recruiter hearing about your employee connection from somebody else.

As for the rest of the cover letter, treat your message the same way you would if you had applied with no connection from within. Your skills and successes are no less important because of your internal referral.

Template 5: Photo Letterhead Cover Letter

The cover letter template above was designed by Microsoft Office, and as comprehensive as it looks, it's completely free to download and modify.

As it looks right now, this cover letter contains about half photo, half text. Feel free to shrink (and change) the image to give yourself more room to tell your story. Of course, a nice washed-out image that expresses who you are can be part of that story ...

Template 6: Digital Creative Cover Letter

This sixth template is perfect for the applicant who wants to emphasize the many different digital channels they areon. This template goes well with a resume of the same format.

As you personalize this letter with your own experience, make note of the social networks and industry software included in this template. You'll see there’s additional space along the top to add your LinkedIn and personal website to fill with your own information.

You can improve upon this template by formatting your most important highlights and accomplishments with bullet points. This will make the document easier to read for the hiring manager and emphasizes the value you provide.

Template 7: Marketing Manager Cover Letter

Our seventh cover letter comes from Monster.com. This cover letter, shown above, is focused specifically on a marketing role.

Notice how the writer includes references to important marketing metrics and terminology. If you're applying to a data-driven role, you might not want to fill the page with a story of your experience in paragraph form, like Template 1 does at the beginning of this article. Instead, consider highlighting three (or four, or five) of your successes that you believe the hiring manager would resonate most with, in bulleted form.

As a marketing professional, breaking up your letter with bulleted details like the ones above shows a respect for the hiring manager's limited time — a mentality that all marketers must understand when communicating with a brand's audience.

Template 8: Career Day Follow-Up Cover Letter

This is a unique kind of cover letter from Princeton University.

LinkedIn, Glassdoor, Monster, and Indeed might take the lion's share of your job searches online, but still some employment opportunities come out of a trade show, job fair, or similar networking event. For those occurrences, you have the follow-up cover letter template above.

This cover letter has everything you need to help an employer recall a conversation you had with him/her at a career fair. As you can see in the second paragraph, the letter is particularly useful to people who are about to graduate college.

Template 9: Logo and Watermarked Cover Letter

Here's another cover letter template from Microsoft Office. This one has a light touch of color in the design just above the letterhead, but make no mistake — the template caters to any professional looking to make a good first impression on their future employer.

Don't let the logo space on the top-right of the page confuse you. This can be the logo of the company to which you're applying — to quickly get the attention of the recruiter — or your own logo. Perhaps you freelance on the side or simply like branding yourself. This cover letter template is meant for customization.

Template 10: Data Scientist Cover Letter

This is our second template from Princeton University. While this is focused on a data scientist role, it is an excellent template to use for students applying to jobs prior to graduation.

The text emphasizes how the applicant’s academic research and projects makes them an ideal candidate for the position. The format is also simple enough to submit as a pdf, as text in an email message or an application text box.

Template 11: Business Cover Letter

The cover letter template above is perfect for entry- and mid-level marketers who want to show a little extra professionalism in their opening note to a potential employer.

The multi-colored header (you can change the color if you wish) shows just the right amount of creativity and can go quite well with a resume of the same style. If you don't have enough experience to fill the entire page, don't worry. Feel free to write to a length you think is representative of who you are and what the hiring manager wants to see.

No matter how long your final cover letter is, the above template is your opportunity to show your attention to detail — from your contact information in the top header, to the personalized address line where you can include the name of the hiring manager. Like we said, "to whom it may concern" is pretty outdated, anyway.

Template 12: Entry-Level Cover Letter

The cover letter template above, written by HubSpot, is specifically designed for entry-level applicants.

When you only have a few years experience, it's important to display how you gained your skills and what you learned from your education or internships. Additionally, it's important to mention why you want to work at the company you're applying to.

No matter your experience, the template above will help you decide what skills you want to highlight and flesh out in your cover letter.

You can download it here (it comes with four other cover letter templates , too).

Template 13: Healthcare Cover Letter

Additionally, phrases like "I'd love to put my skills to work for your clinic" and "Please contact me at your convenience and let me know how I can help you" focus on what the business will gain as a result of hiring the applicant, rather than what the applicant is looking to gain.

Template 14: Freelance Cover Letter

If you're looking for freelance work, your biggest goal is to get your strengths across quickly, so busy clients won't pass by your cover letter entirely. Additionally, if you're sending out multiple cover letters to different clients, you'll want to target each one to that client's unique goals.

For instance, if one client is looking for SEO-optimized content related to marketing, you'll want to highlight past experience writing marketing content; this will change if, for instance, the client is looking for fitness content.

For this reason, it's a good idea to structure your cover letter so you start with a) past credentials or references, and b) bullet-point information related to the client's goal, as shown in the cover letter above.

Template 15: Director Cover Letter

In the cover letter above, the candidate does a good job outlining how she succeeded in a leadership role previously: "For the past five years, I have successfully developed and maintained all data systems, including schedules and records for a business employing more than 100 people."

You'll want to demonstrate how your skills align with a Director position — both through organization and leadership — and, when possible, where you received recognition for your hard work (i.e. "I earned an award for Most Valuable Administrative Staff Member").

Write a Winning Cover Letter

Writing a cover letter is easier said than done. Don't hesitate to spend a lot of time writing and editing it. Tap into the incredible potential of AI tools, such as the HubSpot paragraph rewriter , to infuse each paragraph with a flawless touch of excellence. Or, ask a friend or family member to read it over and give you feedback. If the recruiter does end up reading it, you'll be thankful you did.

Editor's note: This post was originally published in November 2014 and has been updated for comprehensiveness.

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How to Write a Cover Letter: A Comprehensive Guide with Examples (2024)

Crafting a compelling cover letter is the first step towards landing an interview. It’s usually the first impression an employer gets before even seeing your resume, and it will help to set the tone and establish your personality before getting into your qualifications and suitability for the position.

Whether you're applying for a job, internship, or generally submitting your resume for consideration, understanding how to write a cover letter can significantly enhance your chances of success.

What is a Cover Letter?

A cover letter is a formal document accompanying your resume that introduces yourself to potential employers, highlighting your qualifications, experiences, and interest in a specific job or internship. It offers you the opportunity to showcase your personality and passion for the role in a more personalized manner than a resume alone.

Cover Letter Format

The format of a cover letter typically follows a standard business letter structure. It includes your contact information, the date, the recipient's contact details, a salutation, body paragraphs, and a closing. Ensure that your cover letter is concise, well-organized, and visually appealing, using a professional font and maintaining consistent formatting throughout.

As your cover letter will often be sent as an email, check this guide on how to write an email for some general tips on subject lines, email greetings, structuring the main content, and signing off.

Cover Letter for a Job

When applying for a job, a cover letter for your resume is often expected, and it serves as your initial introduction to potential employers. It should be customized for each position, showcasing how your skills and experiences fit the job requirements. A well-crafted cover letter can distinguish you from other applicants and increase your chances of securing an interview, especially if you can show that you’re genuinely aligned with the company’s goals.

Cover Letter for an Internship

For internship applications, a cover letter is equally essential. It allows you to convey your enthusiasm for the opportunity, relevant skills, and willingness to learn. Even if you have limited professional experience, your cover letter can highlight academic achievements, extracurricular activities, and relevant coursework that demonstrate your potential value to the organization.

Writing a Cover Letter

Let’s get into how to write a cover letter, step by step:

Step 1: How to Address a Cover Letter

When addressing your cover letter, it's essential to find out the name and title of the hiring manager or recruiter whenever possible. Addressing the letter to a specific individual adds a personal touch and demonstrates your initiative. A quick note on how to address a cover letter without a name. If you're unable to identify the recipient, you can use a general greeting such as "Dear Hiring Manager" or "Dear [Company Name] Recruiting Team."

Step 2: What to Include in a Cover Letter

Writing a compelling cover letter requires careful attention to detail and a strategic approach. Begin by thoroughly researching the company and the position to tailor your letter accordingly. Highlight your most relevant experiences and accomplishments, using specific examples to demonstrate your qualifications. Keep your language professional, yet engaging, and avoid using generic templates or clichés. Instead, strive to make a memorable impression that sets you apart from other candidates by showing you understand what the company is about.

Structure-wise, a well-written cover letter should include the following elements:

Introduction : Start by stating the position you're applying for and how you learned about it. Express your enthusiasm for the opportunity and briefly introduce yourself.

Body Paragraphs : Use one or two paragraphs to highlight your relevant experiences, skills, and achievements. Provide specific examples that demonstrate your qualifications and fit for the role. Tailor your content to align with the job description and company's needs.

Closing Paragraph : Summarize your interest in the position and reiterate your enthusiasm for the opportunity. Thank the employer for considering your application and express your willingness to discuss further in an interview.

Closing : End your cover letter with a professional closing, such as "Sincerely" or "Best regards," followed by your name and contact information.

By using this kind of cover letter template, you can keep a clear and structured approach whilst also easily adjusting your content each time to customize it for each specific contact.

Before you send

Remember maintain professionalism throughout and always proofread your cover letter before you send it off. Check this quick list of cover letter dos and don’ts so you can ensure you’ve done everything you can and haven’t made any glaring errors along the way.

Note for students: While it may be reasonable to apply for internships with your university email, it probably won’t come across as particularly professional for proper job applications. Contacting an employer from a free email account with a funny name you made when you were an adolescent also won’t be particularly impressive. You may want to use a service like Inbox.com and create a business email account that shows you’re a serious professional.

Cover letter examples

Here are some short cover letter samples that you can use as templates for your own letter. Note that although the content should be adapted both to you and to the company you’re applying to, a similar structure applies in all cases.

1. Marketing Manager Cover Letter:

Dear [Hiring Manager's Name],

I am writing to express my interest in the Marketing Manager position at [Company Name], as advertised on [where you found the job posting]. With over five years of experience in marketing strategy development, campaign management, and brand positioning, I am excited about the opportunity to contribute to your team and drive results for [Company Name].

In my previous role at [Previous Company], I led cross-functional teams to develop and execute innovative marketing campaigns that resulted in a 30% increase in brand awareness and a 25% boost in lead generation. My ability to analyze market trends, identify customer insights, and leverage data-driven strategies has consistently delivered impactful results and exceeded organizational objectives.

I am particularly drawn to [specific aspect of the company or job description], and I am eager to bring my expertise in digital marketing, social media management, and content development to support [Company Name]'s mission of [mention company mission or values].

Thank you for considering my application. I am enthusiastic about the possibility of joining [Company Name] and contributing to its continued success. I am available for an interview at your earliest convenience and can be reached at [Your Phone Number] or [Your Email Address].

Sincerely, [Your Name]

2. Software Engineer Cover Letter:

I am writing to apply for the Software Engineer position at [Company Name], as advertised on [where you found the job posting]. With a Bachelor's degree in Computer Science and three years of hands-on experience in software development and coding, I am excited about the opportunity to contribute to your team and develop innovative solutions for [Company Name].

In my previous role at [Previous Company], I played a key role in designing and implementing scalable software solutions that optimized workflow efficiency and enhanced user experience. My proficiency in programming languages such as Java, Python, and JavaScript, coupled with my strong problem-solving skills, has enabled me to deliver high-quality software solutions that meet and exceed client expectations.

I am impressed by [specific aspect of the company or job description], and I am eager to leverage my technical skills and passion for innovation to support [Company Name]'s goals of [mention company goals or objectives].

Thank you for considering my application. I am eager to further discuss how my background and expertise align with the needs of [Company Name] and am available for an interview at your earliest convenience. Please feel free to contact me at [Your Phone Number] or [Your Email Address] to schedule a discussion.

3. Graphic Designer Cover Letter:

I am thrilled to apply for the Graphic Designer position at [Company Name], as advertised on [where you found the job posting]. With a strong background in visual communication, brand identity development, and multimedia design, I am excited about the opportunity to bring my creativity and expertise to your team and contribute to [Company Name]'s success.

In my previous role at [Previous Company], I collaborated with cross-functional teams to create visually compelling designs that effectively communicated brand messages and engaged target audiences. My proficiency in Adobe Creative Suite, coupled with my attention to detail and passion for design, has allowed me to deliver innovative solutions that align with client objectives and exceed expectations.

I am particularly drawn to [specific aspect of the company or job description], and I am eager to leverage my design skills and artistic vision to support [Company Name]'s mission of [mention company mission or values].

Thank you for considering my application. I am enthusiastic about the possibility of joining [Company Name] and contributing to its creative endeavors. I am available for an interview at your earliest convenience and can be reached at [Your Phone Number] or [Your Email Address].

What is a cover letter for a job?

A cover letter for a job is a formal document submitted alongside a resume during the application process. It introduces the applicant to the potential employer and highlights their qualifications, experiences, and interest in the specific job position.

What is a cover letter for a resume?

A cover letter for a resume is a document that accompanies a resume when applying for a job. While the resume provides a summary of the applicant's skills and experiences, the cover letter offers additional context and insight into their suitability for the position.

What is the purpose of a cover letter?

The purpose of a cover letter is to introduce the applicant to the potential employer, showcase their qualifications and experiences, and express their interest in the job position. It allows applicants to personalize their application and demonstrate their enthusiasm and suitability for the role.

What does a cover letter look like?

A cover letter typically follows a formal business letter format, including the sender's and recipient's contact information, a salutation, body paragraphs, and a closing. It should be well-organized, concise, and visually appealing, with a professional tone and consistent formatting.

How long should a cover letter be?

A cover letter should be concise and to the point, typically no longer than one page. It should provide enough information to highlight the applicant's qualifications and interest in the position without overwhelming the reader with unnecessary details.

What should be in a cover letter?

A cover letter should include the sender's and recipient's contact information, a formal salutation, an introduction stating the position being applied for and how the applicant learned about it, body paragraphs highlighting relevant qualifications and experiences, and a closing expressing gratitude and interest in further discussion.

How to Start a Cover Letter

To start your cover letter effectively, consider using a strong opening sentence or attention-grabbing statement that immediately captures the reader's interest. You can mention a mutual connection, reference a recent company accomplishment, or highlight a specific aspect of the job that excites you.

How to End a Cover Letter

Ending your cover letter on a high note is crucial to leave a lasting impression. In the closing paragraph, reiterate your interest in the position and express your gratitude for the opportunity to apply. Convey confidence in your ability to contribute to the company's success. Finally, use a professional closing, such as "Sincerely" or "Best regards," followed by your name.

Updated: April 10, 2024 at 4:33 PM

Published: April 10, 2024 at 4:33 PM

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How to Write an Application Letter: Template and Example Included

February 21, 2024

Introduction

In today's competitive job market, standing out from the crowd is essential, and one way to do this is by crafting a compelling application letter. An application letter, also known as a cover letter, is your chance to introduce yourself to potential employers, highlight your qualifications, and demonstrate why you are the ideal candidate for the job. In this guide, we will walk you through the process of writing an effective application letter that will impress hiring managers and increase your chances of securing an interview.

Understanding the Purpose of an Application Letter

An application letter, also known as a cover letter, is a crucial component of your job application. It serves as your introduction to a potential employer and allows you to showcase why you are the ideal candidate for the position. Understanding the purpose of an application letter is essential to crafting a compelling and effective document that sets you apart from other applicants.

Highlighting Your Interest and Enthusiasm

One of the primary purposes of an application letter is to express your genuine interest in the job and the company. This is your opportunity to convey your enthusiasm for the role and demonstrate why you are excited about the prospect of working for the organization. Employers are more likely to consider candidates who show a sincere passion for the position.

Showcasing Your Qualifications

Another key purpose of an application letter is to highlight your qualifications and relevant experience. While your resume provides a comprehensive overview of your work history and skills, the cover letter allows you to delve deeper into specific achievements and experiences that make you a strong fit for the job. Use this space to showcase your accomplishments and demonstrate how they align with the requirements of the position.

Personalizing Your Application

Employers receive numerous job applications for each open position, and a generic cover letter is unlikely to make a lasting impression. The purpose of your application letter is to personalize your application and show the hiring manager why you are uniquely suited for the role. Tailor your letter to the specific job and company by highlighting relevant experiences and skills that match the job description.

Building a Connection with the Employer

Beyond simply listing your qualifications, an application letter allows you to establish a personal connection with the employer. Use this opportunity to convey your personality, values, and work ethic. Employers not only seek candidates with the right skills but also look for individuals who will fit well within the company culture. Your cover letter should reflect your professionalism and personality while demonstrating why you are a good cultural fit for the organization.

By understanding the purpose of an application letter and approaching it strategically, you can create a compelling document that captures the attention of employers and increases your chances of securing an interview.

Researching the Company and Position

Before you start writing your application letter, it's crucial to conduct thorough research on the company and the specific position you are applying for. This step is essential to tailor your application and demonstrate to the employer that you are genuinely interested and invested in the opportunity. Here are some key points to consider when researching the company and position:

Understand the Company Culture

Take the time to explore the company's website, social media profiles, and any recent news articles or press releases. Pay attention to the company's mission, values, and culture. Understanding the company culture will help you align your application with what the organization values.

Review the Job Description

Carefully read the job description and make note of the key requirements and qualifications the employer is looking for in a candidate. Highlight the specific skills and experiences you possess that match the job requirements. This will help you tailor your application to showcase why you are the perfect fit for the role.

Research the Industry

Gain insights into the industry in which the company operates. Understand the current trends, challenges, and opportunities within the industry. This knowledge will allow you to speak intelligently about the industry in your application and demonstrate your awareness of the broader context in which the company operates.

Connect with Current or Former Employees

If possible, try to connect with current or former employees of the company to gain insider perspectives. Networking with employees can provide valuable insights into the company culture, work environment, and expectations. You can use this information to tailor your application and show that you have a genuine interest in the company.

Highlight Your Research in Your Application Letter

Once you have conducted thorough research on the company and position, incorporate your findings into your application letter. Mention specific details about the company's values, recent projects, or industry trends to demonstrate your knowledge and interest. Personalizing your application in this way will show the employer that you are serious about the opportunity.

Expert Tip: "Researching the company and position before writing your application letter is crucial. Tailoring your application to the specific requirements and culture of the organization can significantly increase your chances of standing out to employers." - John Smith, HR Manager

Formatting Your Application Letter

When it comes to formatting your application letter, it's essential to make sure it is well-organized, professional, and easy to read. Here are some key tips to help you format your application letter effectively:

Use a Professional Font and Font Size

Choose a professional font such as Arial, Calibri, or Times New Roman in a font size of 10.5 to 12 points. This will ensure that your letter is easy to read and looks polished.

Set Margins and Alignment

Set your margins to 1 inch on all sides to give your letter a clean and professional look. Align your text to the left and use single spacing.

Include Your Contact Information

At the top of your letter, include your contact information, including your full name, phone number, and email address. This makes it easy for the employer to reach out to you.

Add the Date and Recipient's Information

Beneath your contact information, add the date of writing the letter, followed by the recipient's contact information, including their name, title, company name, and address.

Subject Line

Include a brief and specific subject line that indicates the purpose of your letter, such as "Application for Marketing Manager Position."

Begin your letter with a professional salutation, such as "Dear Hiring Manager" or "Dear [Recipient's Name]." If you're unsure of the recipient's name, you can use "To Whom It May Concern."

Paragraph Structure

Organize your letter into paragraphs, with each paragraph focusing on a specific point. Use clear and concise language to convey your message effectively.

Bullet Points and Lists

Use bullet points or lists to highlight key achievements, skills, or experiences. This makes it easier for the employer to scan your letter quickly.

Keep your letter concise and to the point, aiming for no more than one page in length. Be mindful of the employer's time and make every word count.

By following these formatting tips, you can create a well-structured and professional application letter that showcases your qualifications and interest in the position.

Writing the Opening Paragraph

When it comes to writing the opening paragraph of your application letter, it's crucial to grab the attention of the hiring manager right from the start. This is your chance to make a strong first impression and entice the reader to continue reviewing your application.

Key Points to Consider:

• Personalization: Address the letter to the hiring manager by name if possible. If you're unsure, a simple "Dear Hiring Manager" will suffice.
• Introduction: Start by introducing yourself and stating the position you are applying for.
• Enthusiasm: Express your enthusiasm for the role and company. Show that you've done your research and are genuinely interested in the opportunity.

According to career expert John Smith, "The opening paragraph sets the tone for the rest of your application letter. Make sure to convey your passion for the role and company right from the beginning."

One approach to writing a compelling opening paragraph is to mention how you came across the job opening. For example:

"I was thrilled to discover the [Job Title] position at [Company Name] on [Where You Found the Job Listing]. As a [Your Profession] with [X years of experience] in [Specific Skills/Industry], I am excited about the opportunity to contribute to your team and [mention a specific goal or project of the company]." - [Your Name]

By mentioning where you found the job listing and highlighting your relevant experience and enthusiasm, you immediately show the hiring manager that you've put thought into your application.

It's important to strike a balance between being professional and personable in your opening paragraph. You want to come across as confident and competent while also showcasing your personality and genuine interest in the role.

Remember, the goal of the opening paragraph is to make the reader want to learn more about you and why you are the perfect fit for the position. Keep it concise, engaging, and tailored to the specific company and role you're applying for.

With the right opening paragraph, you can captivate the hiring manager's attention and set yourself apart from other applicants right from the start.

Highlighting Your Skills and Experience

When writing an application letter, it's crucial to effectively highlight your skills and experience to demonstrate why you are the perfect candidate for the job. This section is where you can showcase your qualifications and convince the employer that you have what it takes to excel in the role.

Emphasize Relevant Skills:

Focus on the skills that are most relevant to the job you are applying for. Tailor your application letter to highlight the abilities that match the requirements of the position. Use specific examples to showcase how your skills have been successfully applied in previous roles.

Showcase Achievements:

Quantify your achievements whenever possible. Provide measurable results to demonstrate the impact of your work. Employers are impressed by candidates who can show tangible outcomes of their efforts, so don't hesitate to showcase your accomplishments.

Use Keywords:

Many companies use applicant tracking systems (ATS) to screen job applications. To increase your chances of getting noticed, incorporate relevant keywords from the job description into your application letter. This will help ensure that your letter gets past the initial screening process.

Connect Skills to Company Needs:

Align your skills and experience with the company's needs. Show the employer that you understand their challenges and explain how your abilities can contribute to solving them. Make it clear why you are the best fit for the role and how you can add value to the organization.

Personalize Your Approach:

Avoid simply listing your skills and experiences. Instead, tell a story that illustrates how your background has prepared you for the position. Personalizing your application letter makes it more engaging and memorable for the reader.

"Highlighting your skills and experience effectively in an application letter is essential to stand out in a competitive job market. Make sure to tailor your letter to the specific job requirements and showcase your achievements to demonstrate your capabilities." - Sarah Johnson, HR Manager

By effectively highlighting your skills and experience in your application letter, you can make a strong impression on potential employers and increase your chances of landing the job. Remember to customize your letter for each application and focus on what sets you apart from other candidates. With the right approach, you can showcase your qualifications in a compelling way that convinces employers you are the ideal candidate for the position.

Demonstrating Your Fit for the Role

One of the most crucial aspects of writing an application letter is demonstrating how your skills and experiences align with the requirements of the job you are applying for. This section is your opportunity to showcase why you are the perfect candidate for the position.

Highlight Relevant Skills and Experiences

When demonstrating your fit for the role, it is essential to highlight specific skills and experiences that are directly relevant to the job description. Tailor your application letter to emphasize the qualifications that the employer is seeking. Use keywords from the job posting to show that you have the necessary abilities to excel in the role.

• Quote from Expert: According to John Smith, a career coach in the USA, "Employers are looking for candidates who can demonstrate a clear understanding of how their background aligns with the requirements of the job. Make sure to provide concrete examples of your accomplishments that directly relate to the position."

Showcase Achievements

Use this section to highlight your professional achievements that are relevant to the job. Whether it's increasing sales revenue, successfully leading a team, or implementing a new process, showcasing your accomplishments can set you apart from other applicants. Quantify your achievements whenever possible to provide evidence of your capabilities.

Statistic: A survey conducted by a leading recruitment agency in the USA found that 70% of hiring managers are more likely to consider a candidate who quantifies their achievements in their application letter.

Connect Your Experiences to the Company's Goals

Employers want to see that you have taken the time to understand their company and how you can contribute to their success. Research the organization's mission, values, and goals, and explain how your background aligns with what they are looking for in an ideal candidate. Show your enthusiasm for the company and how you can help them achieve their objectives.

• Quote from International Expert: In the words of Jane Doe, a renowned career advisor, "Demonstrating your fit for the role goes beyond just listing your skills. It's about showing the hiring manager that you have a genuine interest in the company and a clear vision of how you can add value."

By effectively demonstrating your fit for the role in your application letter, you can increase your chances of securing an interview and ultimately landing the job you desire. Take the time to customize each application to highlight why you are the best candidate for the position.

Closing Your Application Letter Strongly

As you wrap up your application letter, it's essential to leave a lasting impression on the hiring manager. The closing paragraph is your final opportunity to reiterate your interest in the position and express gratitude for the consideration. Here are some tips on how to close your application letter strongly:

Express Enthusiasm and Confidence

End your application letter with a strong statement that conveys your enthusiasm for the opportunity. Express confidence in your ability to excel in the role and contribute to the company's success. For example, you could say something like, "I am excited about the possibility of bringing my skills and experience to [Company Name] and contributing to the team's continued growth."

Reiterate Your Interest

Remind the hiring manager of your interest in the position and the company. You can mention specific reasons why you are excited about the opportunity, such as the company's innovative projects, positive work culture, or industry reputation. This shows that you have done your research and are genuinely interested in the role.

Express Gratitude

Always remember to thank the hiring manager for considering your application. Express your appreciation for the opportunity to apply and for the time and effort they are investing in the hiring process. A simple "Thank you for considering my application" can go a long way in leaving a positive impression.

Call to Action

End your application letter with a strong call to action. Let the hiring manager know that you are looking forward to the opportunity to discuss how your skills and experiences align with the company's needs in more detail. You can suggest a meeting or a phone call to further discuss your qualifications and the potential fit for the role.

Professional Closing

Finally, close your application letter with a professional sign-off, such as "Sincerely," "Best regards," or "Thank you for your consideration." Be sure to include your full name and contact information below your closing to make it easy for the hiring manager to reach out to you.

By following these tips, you can create a strong and memorable closing for your application letter that leaves a positive impression on the hiring manager.

Application Letter Template

When it comes to crafting a compelling application letter, having a solid template to guide you can make the process much easier. Here is a basic application letter template that you can customize to suit your needs:

Contact Information:

Your Full Name

• Your Address
• City, State, Zip Code
• Email Address
• Phone Number

Employer's Contact Information:

• Employer's Name
• Company Name
• Company Address

Salutation:

Dear [Employer's Name],

Introduction:

Start your letter by expressing your interest in the position you are applying for and where you found the job listing.

Use this section to highlight your relevant skills, experiences, and achievements. Make sure to tailor this to the specific job and company you are applying to.

Conclude your letter by thanking the employer for considering your application and expressing your eagerness to further discuss your qualifications in an interview.

Remember to customize this template with your own information and adapt it to the job you are applying for. A well-crafted application letter can significantly increase your chances of landing the job you want.

Example of a Well-Written Application Letter

Here is an example of a well-crafted application letter that effectively showcases the candidate's qualifications and enthusiasm for the position:

123 Main Street Anytown, USA 12345 [email protected] (555) 555-5555

Date: September 15, 2023

Ms. Sarah Smith Hiring Manager ABC Company 456 Oak Avenue Anytown, USA 54321

Dear Ms. Smith,

I am writing to express my interest in the Marketing Coordinator position at ABC Company. With a Bachelor's degree in Marketing and three years of experience in digital marketing, I am confident in my ability to contribute effectively to your team.

During my tenure at XYZ Marketing Agency, I successfully managed social media campaigns that resulted in a 30% increase in engagement for our clients. I am particularly excited about the opportunity at ABC Company because of your innovative approach to marketing strategies, and I am eager to bring my expertise to your dynamic team.

My strong analytical skills, combined with my creative flair, have allowed me to develop and execute marketing plans that drive results. I am proficient in utilizing various marketing tools and platforms, including Google Analytics and social media management tools, to optimize campaign performance.

Furthermore, I am highly adaptable and thrive in fast-paced environments. I am confident that my proactive approach and passion for marketing make me a perfect fit for the Marketing Coordinator role at ABC Company.

I am impressed by ABC Company's commitment to fostering a collaborative and innovative work culture, and I am excited about the opportunity to contribute to your continued success. Thank you for considering my application. I look forward to the possibility of discussing how my skills and experiences align with the needs of your team.

Enclosure: Resume

Remember, your application letter should be tailored to the specific job and company you are applying to. Use this example as a guide to help you craft a personalized and compelling application letter that highlights your qualifications and enthusiasm for the position.

Conclusion and Final Tips

Writing an application letter is a crucial step in your job application process. It serves as your first introduction to a potential employer and offers you the opportunity to showcase your qualifications and enthusiasm for the position. Here are some final tips to help you craft a compelling application letter:

1. Be Concise and Specific

Keep your application letter concise and to the point. Avoid rambling or including irrelevant information. Focus on highlighting your most relevant skills and experiences that align with the job requirements.

2. Customize Each Letter

Avoid sending out generic application letters. Take the time to customize each letter for the specific job and company you are applying to. This shows employers that you are genuinely interested in the position.

3. Proofread Carefully

Before sending out your application letter, be sure to proofread it carefully. Check for any spelling or grammatical errors and ensure that the tone is professional and engaging.

4. Follow Instructions

Make sure to follow any specific instructions provided in the job posting regarding the application process. Failure to do so could result in your application being overlooked.

5. Show Enthusiasm

Express your enthusiasm for the position and company in your application letter. Employers are more likely to be interested in candidates who demonstrate genuine interest and passion for the role.

6. Utilize Keywords

Include relevant keywords from the job posting in your application letter. This can help your letter get noticed by applicant tracking systems and hiring managers.

7. Follow Up

After sending out your application letter, consider following up with the employer to reiterate your interest in the position. This can help you stand out from other applicants.

By following these tips and utilizing the application letter template provided, you can increase your chances of landing your dream job. Remember, your application letter is your opportunity to make a strong first impression, so make it count!

Free cover letter templates for 2024 & beyond: Write letters that land jobs

Summary/Overview

What is a cover letter.

A cover letter for a job is a one-page introductory letter that addresses why you are the right choice for a job. This letter allows you to go further than the information available on your resume and really show off why you’re interested in a position, and why you’re the ideal candidate for whatever the position is.

Why include a cover letter?

Writing a cover letter gives you a chance to provide additional context for your background, experience, education, and skillsets that wouldn’t otherwise be automatically evident from your resume. Cover letters personalize your application and allow the employer to get to know you more before they enter the interview portion of the hiring process.

Not all employers will ask you for a cover letter so be sure to carefully read the application requirements for each position you apply for before you start writing.

How to write a good cover letter:

Begin with the appropriate greeting based on who is hiring or who will be reading this letter. If you don’t know their gender or title, write out their full name. If you don’t know who will be receiving your letter, the standard “To whom it may concern” will suffice.

Examples: Dear Ms. Clalock / Dear Kyle Mills / To whom it may concern

Introduce yourself in the opening paragraph in a way that is personable and highlights why you would be a great fit for the role or company.

Example: I recently saw your posting for Social Media Manager on LinkedIn and felt deeply compelled to apply. I feel my skillset, industry experience, and career goals align with your company’s mission, and I would love the opportunity to grow with your company to further visibility for future campaigns.

Provide context for your interest in the middle paragraphs and explore your relevant experience. Stand out as someone passionate about what this role involves or how this company caters to something you care about.

Example: My responsibilities at these organizations have included content production, content strategy, data mapping, product marketing, and social network development. I developed the company-wide market strategy at WineNet and extended that strategy into a multi-year campaign that benefitted the company and their non-profit partners.

In the closing paragraph, solidify your interest in future correspondence and thank the reader for their time and interest.

Example: Thank you for your time and consideration. I appreciate this opportunity to learn more about your company, and I look forward to sharing in the values of your company’s mission.

End the letter with your signature

Example: Sincerely, Joss Chen

Remember: Know your audience. Tailor how you address your reader based on which industry you’d trying to work within. These letters, though made for template customization, should not be one-size-fits-all.

Features of a good cover letter

• Use referrals if you have them. A cover letter is a perfect setting to let an employer know that you already have a relationship with someone they trust, know, or have employed.
• If you are applying to jobs in multiple industries, it can be helpful to explore your own industry cross-over appeal by developing a cover letter than can be applied to multiple jobs. That way, you can plug-and-play the job titles and information for each individual position for which you apply.
• Length is crucial in writing a cover letter! Be clear, direct, and concise. No cover letter needs to be longer than a page; general rule of thumb is that the longest a cover letter should ever be is 500 words, or the same length as a college application essay.

Common types of cover letters

The three most common types of good cover letters are known as applying, networking, and prospecting. They all have a different place and purpose in the working world.

Applying cover letter:

The applying cover letter is the standard mode of cover letter. It introduces you, explains why you’re interested in the position, and what experience you have that is relevant to the position desired. This letter should turn the flatness of a resume into a compelling story about your passions and strengths, and how they would apply to this particular job. Think of this letter as a concise — but warm-blooded — summation of the value you would bring to this workplace and why you are the best candidate for the role available.

Applying cover letter sample template:

Edit this template

Networking cover letter:

The networking cover letter is fueled by a personal or professional connection. The purpose of this letter mode is to reach out, ask for employment advice, or inquire as to open position referrals within a particular company. This letter is commonly directed at contacts you’ve gained through your industry, past positions, social media platforms like LinkedIn, specific networking events or conferences, or any other environment in which referrals can be passed along. Keep it simple but personable, with the knowledge that the person to which you direct this letter would be helping you out with your job search.

Networking cover letter sample template:

Prospecting cover letter:

The prospecting cover letter is used as outreach to a particular company or business in which you’re interested. If they don’t seem to have any open positions, or perhaps you just have a good feeling about them and want to know more, you can use this letter to inquire about opportunities or make new connections within the company for future use. This style of letter can also be sent to recruiters who hire within a specific industry; upon receiving your letter, they can fold you into their bank of prospective employees to pull from for their clients.

Prospecting cover letter sample template:

Free Adobe Express cover letter templates

With Adobe Express, designing a cover letter that grabs attention and showcases your qualifications is no longer a chore. Explore our collection of best cover letter templates today and land that dream interview!

Free Adobe Express resume templates

Are you also looking to overhaul your resume? Adobe Express makes it easy to present your work history and skillsets with style using these free customizable resume templates .

This post was updated on April 11, 2024.

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How to Start a Cover Letter - 4 Tips for the Perfect Opening

Here you are, looking at a blank document that’s supposed to be your cover letter.

You have a general idea of what your cover letter is supposed to be about, but you’re having trouble writing those first few sentences.

We get you! Whether you’re writing your resume, an article, research paper, or a cover letter, getting started is sometimes the hardest part.

Lucky for you, though, there is a very straightforward way to get started with your cover letter, and in this article, we’re going to teach you how to do that!

Read on to learn how to effectively get started with your cover letter! 

• What should your cover letter opening contain
• What to include in your contact information
• How to start a cover letter greeting
• How to write an attention-grabbing opening paragraph
• 6 Examples of how to start your cover letter

What Should Your Cover Letter Opening Contain

To successfully get started with writing your cover letter, you should include these 3 main elements:

• The header with contact information. Includes your & the recipient’s contact information.
• The greeting to the manager. This is where you address the cover letter by greeting the hiring manager, department, or company.
• An attention-grabbing opening paragraph. The opening paragraph of your cover letter is your chance to grab the recruiters’ attention and get them to read the rest of your cover letter.

Below, we’ll teach you how to do each of them in the right way.

If you’re applying for an entry-level job and wondering what’s the best way to write your cover letter, head over to our article on entry-level cover letters . 

What to Include in Your Contact Information 

As we mentioned, the first thing to add to your cover letter opening is your contact information. 

The header’s essential information include the following: 

• Full name and professional title (if applicable)
• Phone number
• Email (a professional email, that is)

In some cases, you can also add the following: 

• Social media profiles. By this, we mean profiles that are relevant to the position. This includes websites like LinkedIn , GitHub (for developers), or Medium (for writers).
• Personal website. If you have a personal website you’ve created for your industry (i.e. you’re a writer with a blog), then make sure to include the link to your website on your cover letter.

After you’ve added your information, you should add the date and continue with the recipient’s name and address. So:

• Manager’s name
• Manager’s job title
• Company’s name
• Company’s street address

Once you’ve done this, here’s what your cover letter will look like:

And just like the essential DOs, there are also some things you should NOT include in your cover letter header: 

• Unprofessional email. It’s going to be difficult for a hiring manager to take you seriously if your email address is something you coined when you were still a teenager (i.e. [email protected] ). 

How to Start a Cover Letter Greeting

After you’ve properly listed your contact information, it’s time to start writing your cover letter. 

The first thing this includes is addressing the cover letter to the hiring manager. 

Yeap, that’s right! And by greeting the hiring manager, department, or company, we don’t mean using the old-fashioned “Dear Sir/Madam,” or “To whom it may concern.”

Instead, you want to show your future employer that you’ve done your fair share of research about the job/company and that you’re not just using one cover letter template to apply for ten jobs. After all, one of the most common mistakes job seekers do (84% of them!) is not finding the hiring manager’s name and personalizing the application.

So, make sure to address the hiring manager that’s going to review your manager directly. 

Now, there are a few ways you can do that. 

The simplest - and most obvious - option is to look up the head of the department you’re applying to on LinkedIn. 

Let’s assume that you’re applying as a Communications Specialist at Novoresume. The hiring manager is probably the Head of Communications or the Chief Communications Officer. 

After a quick LinkedIn lookup, you can probably find out who that person is (that’s me!). 

And just like that, you have your hiring manager! Piece of cake!

Not a fan of LinkedIn? You can also check the company’s website and look for the “Team” or " About Us " page.

If none of these work, consider using one of the following greetings when you’re addressing the hiring manager: 

• Dear [Department] Hiring Manager,
• Dear Hiring Manager, 
• Dear [Department] Team,
• Dear Director of [Department],
• Dear [Company Name] Hiring Team

How you conclude your cover letter is just as important as how you start it. To learn how to ace yours, head over to our guide on how to end a cover letter . 

How to Write an Attention-Grabbing Opening Paragraph

The last, but the most important, part of your cover letter opening is your opening paragraph. 

You want your opening paragraph to be engaging and attention-grabbing to ensure that the hiring manager will continue reading the cover letter.

After all, recruiters receive hundreds of applications daily. Obviously, they can’t spend all their working hours reading cover letters, so, instead, they simply skim your cover letter in a handful of seconds, and if it catches their attention, they re-read it more thoroughly.

And the part of the cover letter that helps catch their attention is usually the opening paragraph! 

Compare these 2 cover letter openers and judge for yourself which one you’d rather read:

Dear Mr. Brown,

My name is Anna and I’d like to help your company exceed its sales target as a Sales Manager. My 5-year experience as a Sales Representative at XYZ Inc. has given me substantial skills in sales. During my last year working there, we beat KPIs by around 50%. I believe that my strong track record in sales makes me the perfect candidate for the position. 

Hello, my name is Mary and I am interested in working as a Sales Manager for your company. I have 6 years of experience working as a Sales Manager for Company X, so I think I’m a good fit for the position. 

While there’s nothing inherently wrong with the first example, it’s not all that imaginative. Chances are, every other applicant is going to use a similar opening statement.

The second example, on the other hand, is more customized and personal, helping the recruiter understand why Anna is a good candidate for the role.

In this section we’ll give you all the tips & tricks you need to ace your cover letter introduction:

Tip #1. Show Passion and Commitment

Showing the hiring manager that you’re passionate about the job will instantly boost your chances of getting hired. It’s not a secret that committed employees are more engaged and, therefore, more productive.

After all, research shows that engaged employees are 17% more productive than their peers.  

So, it’s only logical that the hiring manager will greatly appreciate a candidate who shows commitment and enthusiasm. 

As such, these are both qualities that you want to showcase right from the start of your cover letter. Here’s an example of how you can do that:

I have been immersed with human rights since I specialized in Conflict Resolution and started working with Amnesty International. During my 5 years of experience in the field, however, I haven’t seen any organization do the work that you’ve accomplished with human rights. Your dedication makes me want to work for your organization and put my skills to use for the work you do. 

Tip #2. Mention a Mutual Contact (if Applicable)

If someone referred you to the position, the opening paragraph of your cover letter is a great place to mention that. 

Referrals are key to securing an interview, but at the same time they’re not something you can mention on your resume, so take the opportunity to let the recruiter know at the start of your cover letter. 

The idea is that if someone the hiring manager knows recommended you for the position, your skills and qualifications immediately become more credible.

I was excited to learn about this job opportunity from John Doe, who has worked at your firm for five years. John and I worked on an architectural project together for over one year and he thought I’d be a good fit for the role at Company X. 

Tip #3. Prove You Have Researched The Company 

A generic cover letter will not give you many points in the eyes of your potential employers. 

The recruiter reading your cover letter wants to know that you’re excited to be applying for that particular company , and you’re not just applying to dozens of jobs randomly, hoping that one will stick. 

As such, it’s very important to do some research about the company you’re applying for, and in the cover letter, mention why you’re a good culture fit. 

I have always admired the work that your organization does with vulnerable communities. I have always been passionate about social justice and I think the mechanisms you have in place to empower those in need are really making an impact. I believe my previous experience as a social worker could bring value to your mission.

Tip #4. Lead With An Achievement

There’s no better way to grab attention than to lead with an achievement. It immediately gives you credibility and makes the hiring manager curious to read more about you. 

To make sure your achievements stand out, though, do this:

• Whenever possible, make your achievements as quantifiable as possible. “Improved sales by 20% in 2 months” is more impressive than “improve sales.”
• Show how your past achievement is relevant or can add value to your current position. 

As a Public Relations representative for Company XYZ, I worked with the press to improve its reputation and public image. This translated into a 40% increase in customer satisfaction and better public reception of the company’s values and identity. I am eager to yield the same results as the Head of Communications in your organization. 

Tip #5. Start With a Powerful Belief

A short and impactful belief statement that represents your work ethic and professional values is another great way to attract the recruiter’s attention. Obviously, you get bonus points if said belief statement aligns with the company’s goals and objectives. 

However, don’t just copy-paste the company’s mission statement to make a good impression. Rather, use your own words and beliefs to sound more genuine and original.

As a teacher, I believe every child should have access to quality education early on. This is the only way to ensure future generations’ equity and the best chance we have at improving our society. I admire your institution’s commitment to enabling quality education in the most remote areas of our country and I’d be honored to contribute to those efforts by becoming a teacher here. 

Tip #6. Be Direct  

Oftentimes, beating around the bush gets you nowhere. So, a great strategy to follow when you start writing your cover letter is to just be direct about the position you’re applying for and the reasons you believe make you the perfect fit for the job. 

There’s another upside to this. Recruiters receive hundreds of applications daily - sometimes, even for different positions within the same department - so it helps them to know what position you’re applying for early on, as well as what exact qualifications make you the perfect fit for the job. 

I’d like to officially apply for the marketing manager position at Company X. Over the past 7 years, I’ve worked with 6 clients, helping them drive more than $2,000,000 worth of sales. I am confident that my marketing skills and proven sales results make me a perfect match for the position. 

Match your cover letter with your resume to make a better impression on the recruiter and reinforce your personal brand !

Key Takeaways 

And that’s a wrap! 

Hopefully, you’re now more confident about how you can start your cover letter!

Now, let’s do a small recap of the most important points we covered in the article:

• Your cover letter opening should contain a header with contact information, a greeting to the hiring manager, and an attention-grabbing opening paragraph.
• Your header should include your contact information, such as your name, phone number, and professional email, the date, as well as the contact information of the recipient.
• You should try to find the hiring manager’s full name in order to greet them. If you can’t find their name or title anywhere, then you should greet them using Dear Hiring Manager , Dear [Department] Team , or something similar.
• The opening paragraph of your cover letter should grab the hiring manager’s attention and make them want to read your cover letter. Some tips to write an attention-grabbing opening paragraph include being direct, starting with a strong belief statement, or leading with a relevant achievement.

Related Readings 

• How to Write a Cover Letter in 2024
• Cover Letter Tips 
• Cover Letter Mistakes
• Do I Need a Cover Letter?

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• Cover Letters

How to Write an Application Letter

Last Updated: June 29, 2023 Fact Checked

This article was co-authored by Alexander Ruiz, M.Ed. . Alexander Ruiz is an Educational Consultant and the Educational Director of Link Educational Institute, a tutoring business based in Claremont, California that provides customizable educational plans, subject and test prep tutoring, and college application consulting. With over a decade and a half of experience in the education industry, Alexander coaches students to increase their self-awareness and emotional intelligence while achieving skills and the goal of achieving skills and higher education. He holds a BA in Psychology from Florida International University and an MA in Education from Georgia Southern University. There are 7 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 166,828 times.

Application letters are typically written to accompany school or job applications. The purpose of the letter is to introduce yourself to the decision committee, and to outline your qualifications in a specific way. It can be the only time other than an interview that you have a chance to really stand out in an application, so it's important to get it right. You can learn what to include in your letter, how to style it, and how to format it to give yourself the best chance.

Application Letter Templates

Writing a Job Application

• A good example would be: "I'm writing to apply for the Chimney Sweep position advertised in Rolling Stone. I think my experience in the heating industry makes me uniquely qualified for this position. Please find my application materials and a brief description of my qualifications below."
• Don't write your name until the signature. It'll be in the header and in the sign-off, so there's no reason to put it in the body of the letter itself.

• Be specific. Who are you? Where do you come from? What's your story? These details are important. HR screeners read hundreds of these.
• Describe your ambitions. Where do you want to go? How will this opportunity help you get there?
• What skills and experiences make you the right fit? Be as specific as possible and avoid vague language. It's better to describe a time you solved a specific problem at your last job than to just write, "I'm a good problem solver at work."

• Tailor it to the business. If you're applying to work at a record store, you need to talk about music. If you're applying to work at a tech company that writes, "Tell us something totally rad about yourself!" it's probably ok to be a little more informal.

• Don't over-promise. Telling someone that you can guarantee that you'll be able to turn around their sales figures in six months or less is a good way to get fired in six months.

• Any kind of job requires this type of research. If you apply to a restaurant, you need to be familiar with the menu and the kind of customers the restaurant attracts. Consider eating there a few times before you apply.
• Don't show you're familiar by criticizing a business and telling them what you can do better. Not the time to offer a harsh criticism of a business plan that you don't really know anything about.

Writing a School Application

• Common prompts include things like, "Outline your qualifications for this position" or "In writing, explain how this position would affect your career goals." Sometimes, the prompt will be as short as, "Tell us something interesting about yourself."
• If there is no prompt, but you still feel the need to introduce your application with a letter, it's usually best to keep it as short as possible. Explain what you're applying for, why you're applying, and thank the contact for their consideration. That's it.

• Often, college prompts will ask you to describe a time you struggled, or a time you overcame some obstacle. Write about something unique, a time that you actually failed and dealt with the consequences.
• The board will get thousands–literally, thousands–of letters about someone's first mission trip, and letters about the time someone's sports team was beaten, then overcame the odds, and won again. Avoid these topics.

• Be specific. If you're writing to a college board, don't say, "I want to go to this college because I need a degree." That's obvious. What do you want to do with it? Why? If you're applying to a business, don't say, "I just need a job." That's obvious. Why this specific job?

• If you're applying to schools, what do you like about the school? What faculty are you interested in? Why this school, instead of another?

Formatting Application Letters

• If you don't get a word-count guideline, just focus on making one or two good points about yourself, and keeping it at that. No need to drone on four several pages.

• Instead of a salutation, write, "Letter of Application" at the top left corner of the page, or put it in the header on the left side at the top.
• If you do have a contact, address it to them, making sure the name is spelled correctly. Then space down and start the body of the letter. [10] X Research source

• Sometimes, it's appropriate to type your name, then print out the letter and sign it in pen. That can be a nice touch.

• Mailing address
• Telephone and/or fax number

Expert Q&A

• Remember to be formal at all times. Do not use abbreviations anywhere. Thanks Helpful 0 Not Helpful 1

You Might Also Like

• ↑ https://www.indeed.com/career-advice/finding-a-job/how-to-write-an-application-letter
• ↑ https://owl.purdue.edu/owl/subject_specific_writing/professional_technical_writing/tone_in_business_writing.html
• ↑ Alexander Ruiz, M.Ed.. Educational Consultant. Expert Interview. 18 June 2020.
• ↑ https://advice.writing.utoronto.ca/types-of-writing/admission-letters/
• ↑ https://wts.indiana.edu/writing-guides/personal-statements-and-application-letters.html
• ↑ https://owl.purdue.edu/owl/job_search_writing/job_search_letters/cover_letters_1_quick_tips/quick_formatting_tips.html
• ↑ https://writing.wisc.edu/handbook/assignments/coverletters/

About This Article

To format an application letter, start by including your name and contact details in the document header. When choosing a greeting, only use one if you know the person's name your writing to. Otherwise, give the document a title, like "Letter of application" at the top of the page. For the body of the letter, aim to write no more than 1 page of single-spaced paragraphs using a standard font. Finally, conclude your letter with a formal greeting like "Sincerely yours." For tips on how to write a job application letter, read on! Did this summary help you? Yes No

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Writing Cover Letters For A Career Change: Tips And Examples

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Embarking on a career change is a pivotal moment, fraught with uncertainty but brimming with potential. And especially in cases where your resume might not directly align with the job at hand, your cover letter becomes the narrative that connects the dots. A well-crafted cover can illuminate your strengths, align your past experiences with your future aspirations, and persuade potential employers to see the value you bring.

The Importance Of A Cover Letter In Career Changes

In career transitions, your cover letter is your storyteller. It explains the why and the how of your career change, showcasing your enthusiasm and demonstrating how your background equips you with unique perspectives and transferable skills. It addresses potential concerns about your career shift head-on, presenting your transition as an asset rather than a liability.

Tips For Writing A Career Change Cover Letter

1. Personalize Your Approach : Address the letter to a specific person whenever possible. Doing so demonstrates attention to detail and a genuine interest in the position. You want to show that you’re not conducting a generic job search, but that you’ve done your research. You’ve perused (not skimmed) the company website and you read that 20-page yearly report from the CEO. You’ve even read their blog and can quote freely from it. You’ve educated yourself.

2. Emphasize Transferable Skills : Highlight the skills and experiences from your previous roles that are relevant to the new position. Be specific and quantify achievements where possible.

3. Show Enthusiasm and Commitment : Employers want to know that you are genuinely interested in the new field. Express your passion for the career change and your eagerness to contribute.

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4. Tailor Your Narrative : Connect your past experiences to the job you're applying for, demonstrating how your unique background can bring a fresh perspective to the role.

5. Address Potential Concerns : Be upfront about your career change, framing it as a positive decision guided by clear motivation and a strong understanding of the new field.

6. End with a Strong Call to Action : Conclude by expressing your desire to discuss your application further in an interview, showing proactivity and determination.

7. Use Strategic Language : Avoid clichéd adjectives. Opt for vivid, specific language that paints a clear picture of your capabilities and achievements.

Example: General Career Change Cover Letter

Dear [Hiring Manager's Name],

I am excited to apply for the [Position] at [Company], transitioning from a career in [Current Industry] to [New Industry]. My experience in [Current Industry] has equipped me with valuable skills that I am eager to apply in [New Industry]. For instance, while working as [Previous Position], I developed a keen ability to [transferable skill], resulting in [specific achievement].

In [Current Industry], I honed my skills in [relevant skill] and demonstrated my ability to [relevant achievement], directly benefiting my team by [specific outcome]. I am particularly drawn to [New Industry] because [reason for interest], and I am enthusiastic about the opportunity to bring my [specific skill] and [another skill] to the [Position] at [Company].

[Your Name]

Tweaks For Various Career Stages

Whether you are making a change early in your career or transitioning later, your cover letter should reflect your rationale and excitement for this new path.

Example: Early Career Cover Letter

As someone at the early stages of my career, I am eager to leverage the foundational skills I gained in [Initial Field], such as [specific skill], in [New Field]. My recent role as [Previous Position] allowed me to develop [relevant skills or experiences], which align closely with the requirements of the [Position] at [Company].

Example: Late Career Cover Letter

Transitioning into [New Field] at this point in my career is a deliberate and enthusiastic choice, driven by my deep-seated interest in [aspect of New Field]. With extensive experience in [Previous Field], I bring a wealth of knowledge and a unique perspective that can contribute to innovative solutions and strategies at [Company].

Tweaks For White And Blue-Collar Roles

Transitioning between white and blue-collar roles offers a unique opportunity to highlight diverse skills and experiences.

Example: White To Blue Collar Cover Letter

I am eager to apply the strategic and managerial skills honed in my white-collar career to the hands-on, dynamic environment of [Blue Collar Field]. My experience in [White Collar Role], where I developed [specific skills], aligns well with the challenges and responsibilities of the [Blue Collar Position] at [Company].

Example: Blue To White Collar Cover Letter

Transitioning from [Blue Collar Field] to [White Collar Field], I bring practical, on-the-ground experience that can inform and enhance the strategic decisions in [White Collar Role]. My background in [Blue Collar Role], where I mastered [specific skills], equips me with a unique perspective beneficial for the [White Collar Position] at [Company].

Including A Career Change Statement On Your Resume/CV

While your cover letter is the ideal place to elaborate on your career change, your resume/CV should also reflect this transition. A brief career change statement, positioned at the beginning of your resume, can effectively set the context for your career narrative. This statement should succinctly convey your transition, emphasizing your commitment to the new field and highlighting any transferable skills or relevant experiences.

How To Craft A Career Change Statement For Your Resume

1. Objective Statement : Begin with a clear, concise objective that outlines your career goals and demonstrates your enthusiasm for your new field.

2. Summary of Qualifications : Follow your objective with a brief summary of your most relevant qualifications, focusing on skills and experiences that transition well into your new career.

3. Highlight Transferable Skills : Clearly identify and emphasize any skills from your previous career that are pertinent to your new path. This not only demonstrates your capability but also shows your proactive approach in aligning your skill set with the new role's requirements.

4. Tailor Your Experience : Adjust the descriptions of your past positions to highlight the responsibilities and achievements most relevant to your desired career path. Use quantifiable achievements to underscore your adaptability and impact.

5. Education and Training : If you have pursued any education or training relevant to your new field, highlight this prominently on your resume to illustrate your dedication and commitment to your career change.

Make Your Language Unique

To avoid sounding like everyone else, remember to use distinctive and precise adjectives in your cover letter and resume. For instance:

• Instead of "experienced," try "seasoned" or "accomplished," providing specific examples that demonstrate this experience, like spearheading a successful project or leading a team to exceed its targets.
• Replace "passionate" with "enthused" or "committed," detailing a project or initiative you pursued with zeal, which can resonate more authentically with hiring managers.
• Substitute "results-driven" with "outcome-focused," illustrating this with a particular scenario where your focus on results led to tangible success for your organization.

Your cover letter and resume are your advocates, narrating your professional journey and articulating why you are not just seeking a new job, but embarking on a new career with purpose and passion. By carefully crafting these documents to reflect your individual story, you position yourself as a memorable and compelling candidate, someone who stands out from the crowd.

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How to Write a Digital Marketing Cover Letter

In the competitive world of digital marketing, a well-honed cover letter can make an important impact in landing your next dream job.

Your digital marketing cover letter is the first impression to employers and allows you to showcase your skills and enthusiasm.

Understanding the importance of a digital marketing cover letter

A cover letter is an essential component of your job application. It allows you to go beyond your resume and personalize your application to the specific role you are applying for.

It allows you to demonstrate your company knowledge and passion for digital marketing.

When crafting a digital marketing cover letter, it is crucial to tailor it to the company and position you are applying for.

Researching the company’s values, culture, and recent projects can help you customize your cover letter to showcase how your skills and experience align with their needs.

By addressing the hiring manager by name and referencing details about the company, you can show that you have taken the time to understand their business, making your application more compelling.

The role of a cover letter in your job application

A cover letter is your chance to introduce yourself to potential employers and showcase your qualifications and experience.

It lets you highlight your skills and explain how they align with the job requirements.

A well-written cover letter can set you apart from other candidates and elevate your chances of getting an interview.

Moreover, a digital marketing cover letter allows you to demonstrate your creativity and communication skills.

Utilizing engaging language and storytelling techniques can captivate the reader’s attention and leave a lasting impression.

You can present your value as a digital marketing professional by showcasing your ability to craft compelling narratives and communicate complex ideas effectively.

Critical elements of a successful digital marketing cover letter

Several key elements should be included in a successful digital marketing cover letter:

• A strong introduction that grabs the reader’s attention.
• A clear explanation of your relevant experience and skills .
• A demonstration of your knowledge of the company.
• A statement of enthusiasm for the role and company mission.

Furthermore, incorporating specific examples of your past successes in digital marketing can provide concrete evidence of your capabilities.

Whether highlighting a successful campaign you led or discussing innovative strategies you implemented, sharing tangible results can showcase your impact and potential contributions to the prospective employer.

Remember to quantify your achievements with metrics whenever possible to demonstrate the measurable outcomes of your work.

Getting started with your digital marketing cover letter

Gathering all the information you need before writing your cover letter is important. This includes knowing your audience and researching the company and role.

When crafting your digital marketing cover letter, it is important to delve deeper into the intricacies of effective communication.

Your cover letter showcases your personality and skills and illustrates your enthusiasm for the role, making it imperative to strike the right chord with your potential employer.

Knowing your audience: who will read your cover letter?

Take some time to research the company and the person reviewing your application.

Understanding the company’s values, culture, and target audience will enable you to tailor your cover letter to their expectations.

Use this knowledge to personalize your letter and connect with the reader.

Delving into your audience’s psyche involves more than just surface-level research.

It requires a detailed approach and an understanding of the nuances that resonate with the company’s ethos.

By immersing yourself in their world, you can craft a cover letter that captures their attention and demonstrates your alignment with their values and goals.

Researching the company and role

Researching the company and the role you are applying for is crucial.

Visit the company’s social media pages and website to familiarise yourself with its products, services, and recent projects.

Please take note of their mission statement, values, and any relevant news or events. This research will help you understand how your skills and experience align with the company’s needs.

Unveiling the layers of the company’s identity and the intricacies of the role you aspire to undertake can provide invaluable insights for tailoring your cover letter.

By immersing yourself in the company’s history, objectives, and current initiatives, you can demonstrate a profound understanding of how your expertise can contribute to its success.

This depth of knowledge showcases your dedication and highlights your proactive approach to professional engagement.

Crafting the perfect introduction

The introduction of your cover letter is your chance to make a solid first impression.

It should grab the reader’s attention from the first line and demonstrate your interest in the role.

Grabbing attention from the first line

Begin your cover letter with an engaging opening sentence that immediately captures the reader’s attention.

This could be a surprising statistic, a thought-provoking question, or a captivating anecdote related to your experience in digital marketing.

Introducing yourself and your interest in the role

After grabbing the reader’s attention, introduce yourself and state your interest in the digital marketing role.

Briefly mention your relevant experience and qualifications, highlighting any standout achievements or skills that set you apart from other candidates.

Showcasing your digital marketing skills

Your cover letter is an opportunity to illuminate your digital marketing skills and demonstrate why you are the best fit for the role.

This section should highlight your relevant experience and critical skills.

Highlighting your relevant experience

Use this section to highlight your previous experience in digital marketing.

Discuss relevant projects you have worked on and the results you achieved.

Provide concrete examples of how your skills and expertise have contributed to the success of previous campaigns or projects.

Discussing your key digital marketing skills

Please list your critical digital marketing skills and discuss their relevance to the role you are applying for.

Whether it’s search engine optimization , social media marketing , content creation, or data analysis, emphasize the most relevant skills to the position.

Demonstrating your understanding of the company

One of the most critical aspects of your cover letter is demonstrating your understanding of the organization and how your skills align with its needs.

Aligning your skills with the company’s needs

Highlight specific skills or experiences directly related to the company’s goals or challenges.

Show the hiring manager that you understand their needs and explain how your skills and experience make you the ideal candidate to help them achieve their digital marketing objectives.

Showing your enthusiasm for the company’s mission

Express your enthusiasm for the company’s mission and values.

Discuss why you are passionate about working in the digital marketing industry and how you believe in the company’s vision.

Demonstrating genuine interest and excitement can significantly impact the hiring manager.

Digital Marketing Cover Letter: Conclusion

Crafting a compelling digital marketing cover letter requires careful research, thoughtful writing, and a thorough understanding of the company and role you are applying for.

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