how to write a catchy title for a presentation

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Writing Catchy Presentation Titles: Proven Techniques You Should Know

It’s easy to overlook or give less attention to presentation titles, especially if you have limited time to assemble your material. You may rather prioritize other aspects, such as gathering information, creating slides, or rehearsing the delivery. Yet, hastily choosing the headline for your presentation is a blunder you wouldn’t want to commit.

First impressions – last, and that also applies when presenting. Engaging presentations begin with engaging titles and opening slides. If your title is sloppy, your audience will think your presentation is your best. This article will discuss what makes a good presentation title and how you can create it.

Table of Contents

The Anatomy of a Good Presentation Title

Presentation titles styles, tips for creating catchy presentation title, frequently asked questions on presentation titles.

A good presentation headline or title serves two purposes: practical and creative.

The practical purpose of a presentation title is to provide a clear and concise description of the content. It helps set the expectations of your audience, allowing them to anticipate what they will learn or gain from the presentation.

On the other hand, the creative aspect is one thing that charms your audience. An intriguing or thought-provoking title can pique the audience’s curiosity and motivate them to attend the presentation through and through. It generates interest and makes them eager to learn more.

As the presenter, you should strive to find a title that strikes the right balance between informative and engaging. It must go beyond mere description, as a descriptive title may fail to stand out or engage your audience. On the flip side, an overly clever title may sacrifice clarity and fail to encapsulate the content of your presentation accurately.

If you need a quick method to create a presentation, check out our  AI presentation maker . A tool in which you add the topic, curate the outline, select a design, and let AI do the work for you.

1. Surprise

Using startling statements or unexpected facts can effectively capture the audience’s attention. When something unexpected is presented, it naturally piques curiosity and leaves a lasting impression.

So, if you come across a fact, statistic, or quote about a topic that truly surprised you, work on it and make it your headline. Chances are, such information will likewise come as a surprise to your audience. Of course, you must ensure that the surprise element is relevant and contributes to the overall message you aim to deliver.

Example: Neil Patel, an online marketing expert, delivered a compelling piece titled “90% Of Startups Fail: What You Need To Know About The 10%”. The title contains an element of surprise, which suggests that most startup companies don’t survive. Within the article, Patel presented advice for startups to avert failure.

2. Intrigue

Ever wonder why you can’t seem to resist Buzzfeed headlines? That’s right; they are often intriguing and clickbaity. This technique also works on presentation titles.

Intrigue headlines capture attention and generate interest in presentations. They can create curiosity, engage the audience, and make your presentation stand out.

When crafting an intriguing headline, you may use thought-provoking questions or vague statements that spark the audience’s interest and, at the same time, clearly convey the topic of your presentation.

Example: Susan Colantuono’s Ted Talk, entitled “The career advice you probably didn’t get,” exhibits intrigue. The title immediately piques curiosity by suggesting that the presentation will provide unconventional or lesser-known career advice that the audience may not have received. This creates a sense of anticipation and motivates individuals to attend the presentation to discover what unique insights or perspectives will be shared.

3. Benefit or Value

Presentation titles that make clear claims about something’s worth may be more engaging than just stating it. When your audience knows exactly what’s in the presentation, they will likely lean in and listen.

The idea is to communicate right off the headline the main advantage the audience will gain from engaging with the content. You don’t have to include the entire proposition, but you may convey the essence of the value proposition to generate interest among the audience.

Example: Lawrence Ong’s “Break The Cycle: How To Gain Financial Freedom” clearly states the benefits of attending the presentation in the headline. It positions itself as a source of knowledge for building wealth and suggests that listening to the talk will equip the audience with the lessons they need to achieve their desired financial independence.

4. Wordplay 

Using wordplay in presentation titles can be a clever way to add flair to your presentation title. Playing with words can evoke emotions like humor and curiosity, which engages the audience from the start. It stands out from more specific titles, making people pause and take notice.

There are several types of word plays that you can incorporate into your presentation title, like puns, double-meaning words, metaphors , and rhymes. The idea is to strike the right balance so that the playfulness doesn’t overshadow the clarity and relevance of the title. The wordplay should align with the topic and purpose of your presentation while adding a touch of creativity.

Example: Steve Jobs’s keynote speech 2001 introducing the original iPod with the title “1000 songs in your pocket” is an excellent example of wordplay used in a presentation headline.

The wordplay in this example contrasts the figure “1000”, a substantial quantity, and the phrase “in your pocket,” representing portable space. By combining these elements, the presentation title effectively communicated the storage capacity and convenience of the device playfully and memorably.

1. Keep It Short

A strong presentation title conveys the main topic using a few words. Short statements are more likely to impact the audience immediately, and their brevity makes them easily understood and remembered, leaving a lasting impression.

How short is short? The ideal length for headlines on PowerPoint slides is 6-14 words, and this range helps ensure that the title of your presentation carries the message you want to get across without wordiness.

2. Use Concrete Language

Using concrete language in your presentation title is an effective way to make it more compelling. Concrete language has persuasive power as it clarifies your presentation title and makes it relatable to the audience.

Some powerful words you can inject into your headlines are adjectives, action words, and actual figures. So, instead of “Optimizing Business Processes,” you can say “Cut Costs by 20%: Streamlining Operational Efficiency”.

3. Use Technology or AI

Crafting a catchy presentation headline is hard enough – all the more when you have to fit it into little words. If you find yourself stuck in this task, there are available technologies that can help you generate title ideas for your presentations.

SEMRUSH, in particular, has an AI title generator that suggests headlines for content based on your prompts. You may also use ChatGPT for your presentations in a similar way.

However, we only suggest using these tools to speed up your brainstorming process, as repurposing those presentations into blog posts implies the risk of a site penalty for AI-generated content by Google. Reviewing and refining the generated headline to ensure it aligns with your specific presentation and captures the essence of your message is important.

4. Use Proven Formulas

Another way to speed up the process of generating title ideas presentation is to use proven formulas. Like your typical math equation, these formulas provide a framework to adapt to your specific presentation and audience. You can use them as a starting point to experiment with different combinations of words to create a headline that captures the gist of your piece,

Here are some presentation title formulas you can use:

• How to [Desirable Outcome] in [Specific Time Frame]
• Discover the [Number One] Secret to [Desirable Outcome]
• The [Adjective] Way to [Desirable Outcome]: [Unique Approach/Method]
• Are You [blank]?
• Unlocking the Secrets of [Topic]: [Key Insight/Strategy]”

Q1: What is the purpose of a catchy title in a presentation?

A: The purpose of a catchy title in a presentation is to grab the audience’s attention and, at the same time, communicate the main idea or focus of the talk.

Q2: How do I create a catchy title for my presentation?

A: Creating a catchy title involves balancing creativity, clarity, and relevance. Finding the right balance between description and creativity allows you to create a catchy title that generates interest without sacrificing clarity.

Q3: What are some tips for making a title stand out?

A: To make a title stand out, clearly describe the content while engaging the audience’s curiosity. Additionally, use concrete language and keep it short.

Q4: Can a title be too long for a presentation?

A: Yes. Keep presentation titles concise and to the point, as longer titles can be harder to read, remember, and fit on slides effectively.

Q5: How does a title affect the overall success of a presentation?

A: The title serves as a hook that entices people to attend the presentation and creates a positive first impression. It may be the first and last chance to convince your audience to lend their ears.

Q6: Are there any specific formats for presentation titles?

A: No, there is no specific format for presentation titles, but there are approaches that can make it more effective. You can use descriptive words, wordplay, figures, or surprising facts.

There are infinite ways to make your presentation title catchy, and this article presented some of the proven techniques that work. In creating an attention-grabbing title, ensure your main message is not overshadowed or lost. Keep it relevant, concise, and clear!

Once your compelling headline is ready, designing your opening slide will be next.

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9 Ways to Write a Catchy Presentation Title

What’s the first thing the audience sees about your presentation before you begin the speech? The title! 

Before starting your presentation, you must grab your audience's attention from the first moment. With a bland title, your audience will likely lose interest before you start.

One of the best ways to engage your audience from the beginning is by using a catchy title.

After all, it is the first thing your audience will see before the presentation commences. The title informs your audience about what your presentation entails; hence, it must be appealing. It must ensure that your listeners find the presentation interesting. 

So, if you want your presentation title to stand out, here are some tips on how to write a catchy presentation title.

9 Tips for Writing a Catchy Presentation Title

Utilize the tricks below to create the perfect presentation title according to your audience.

1. Provide Relevant Information

People typically seek to gain answers to their questions from presentations. One way they can confirm if a presentation holds information relevant to their question is with the title.

"How-to" titles usually do the trick if you want to attract your viewers and let them know that you can solve their problems.

You usually do not need to create lengthy titles to explain your content, and a simple yet informative title would suffice. Your title should inform your listeners what they stand to gain and make them curious about what your presentation entails.

Examples of this include:

• How to engage an audience and keep their attention
• How to create a presentation worth listening to

2. Tell a Story

People love to hear stories . However, you do not need to limit your storytelling to the actual presentation. You can also include the power of a story in your title.

The story you tell does not necessarily need to be your own but should be relevant to your presentation and resonate with your audience.

This format works best if you plan on presenting a case study. Remember that this format demands that you create a story that tells viewers how someone or something got from one point to another.

For example, 'How A got to B." Ensure to use adjectives to showcase the transformation from point A to point B truly.

Example titles include:

• How a low-income household started earning significantly
• How a charitable organization created opportunities for uneducated children

3. Make Use of Numbers

Adding numbers to your presentation title can attract even those well-versed in the topic you plan on discussing.

For instance, "three tips on how to teach kindergartners" sounds better than "how to teach kindergarteners."

Even the best kindergarten teachers would be intrigued and want to find out what these three tips are.

The number you decide to use depends on your presentation. However, it is best to keep the number at a minimum. Typically, it would be best to aim for three, but you can go as high as five.

Using fewer points allows you to go into detail on each point explicitly. This way, you can fully explain each concept to allow your viewers to grasp each.

It also shows them that you know what you are talking about. Remember, it is best to present your topic more deeply than to discuss numerous concepts widely.

4. Keep Your Audience Wanting More

Another way to grab your viewers' attention is to pique their interest. Provoke their curiosity, and you can keep them hooked until the end of your presentation.

This format works best when you want to reveal a new research study. After all, people attend seminars, workshops, and conferences to learn about the latest discoveries in their fields. An example of this is:

• New research shows that the most optimal method to teach kindergarteners

This title suggests there is a new trick that kindergarten teachers can use in their classrooms to improve the teaching and learning experience. If you were a kindergarten teacher, wouldn't you be intrigued to find out what this presentation is all about?

Alternatively, you can use this format even if you do not have recent research results to reveal. All you need to do is evoke curiosity. Here is an example:

• The best strategy to teach a classroom full of kindergarteners

This title does not discuss any research information, but it would still make the viewer wonder what the "best strategy is.

5. Use Questions in the Title

You can use questions in your headline to attract listeners.

However, ensure that the questions are related to something they care about. Otherwise, you risk losing your audience's interest. The trick is to relate your question to the benefit of listening to your presentation. Examples of this include:

• Do you want to know the five things you are doing wrong as a blogger?
• Are you ready to start exercising? Start the right way

The question in your header does not always need to be a question. You can simply hint or imply it. An example of this is:

• That's right! Skincare products produce better results than you expect

6. Command Your Audience

Sometimes, the best way to grab and keep your viewer's attention is to be direct. As a professional, you should tell them the action to make or to act a certain way. Tell your viewers what these actions can lead to.

This format's point is to ask your audience "why," so this curiosity would make them want to hear what you have to say. Some examples titles include:

• Stop wasting time on things that do not matter
• Throw that negativity away and embrace positive change

7. Imply Privileged Information

We all love secrets and want to feel like we are in on something private. This is why creating titles that imply that you are providing information that only a few people know can draw attention to your presentation. Examples include:

• Secrets of teaching kindergartners
• Teaching techniques that only pros know

8. Offer Easy Solutions

You can attract people when you tell them they can easily learn to do something or do it in a short amount of time.

In your title, ensure not to mention the process because it would seem like a lot of work. Instead, focus on the viewer's motivation. Talk about the result of listening to your presentation. For example, you can use:

• Learn to stop procrastinating right now
• Best way to cook chicken in less than 30 minutes

People get excited when they know they can learn something new that would instantly show significant improvements in their lives.

9. Create a Cause for Concern

This title format is a powerful technique to make people come to your presentation. This is because the title makes them wonder if they are making mistakes.

Hence, they would be interested to know if they are truly making mistakes and how they can fix or learn from them. For example:

• Common mistakes kindergarten teachers make
• Currents flaw in biology teaching techniques

The titles do not have to be general, and you can base the title on your experience. In some cases, these titles work best because it makes you more relatable, and the audience would be more receptive to what you have to say. Here is an example:

• Three mistakes I made while teaching kindergarteners and how you can learn from them

Conclusion: Writing an Interesting Speech Title

After creating informative and thought-provoking content for their presentation, some people find it hard to title their work properly. However, writing a catchy presentation title is quite easy.

The best presentation titles do not have to be complex, but they should not be simple either. All you need to do is ensure that the title is catchy.

You want to be able to grab your viewers' attention and hold it till the end of your presentation . Hopefully, you can now do so using one of the tips in this article.

How to write a presentation title that gets people flocking to your session

by Olivia Mitchell | 31 comments

Get inspiration for your presentation title from magazines. Photo credit: bravenewtraveler

You might not give much thought to your presentation title for a conference presentation. The conference organizers will have asked you to provide a title and an abstract for the conference programme and you manage to slap something together just before the deadline.

But your presentation title can determine whether you have a smattering of people attending, or standing room only.

The good news is that it’s not that hard to craft a presentation title. There are a number of tried and tested formats which are easy to adapt to your topic. This is the way professional copywriters write headlines. They don’t start from scratch. They have a collection of previously used headlines (called a swipefile) and then they simply work out which type of headline will work best for their current topic. Next time you’re in the store, check out magazines like Cosmo. You’ll see the same alluring headlines time and time again.

I’ll show you how this can work by taking one topic and generating a number of possible presentation titles by applying the different formats.

The topic is teaching bioethics in secondary schools. I have a good friend who’s an expert on this topic and gives presentations at conferences around the world.

1. Promise benefits

Dale Carnegie’s famous book “How to Win Friends and Influence People” is still one of the best-selling communications books on Amazon. The title of the book is a big part of it’s success. That title works because it promises benefits. It’s not enough to say:

How to teach bioethics

That’s ho-hum. Adding benefits to the title makes it sing:

How to teach a bioethics class that makes students think How to be an inspiring bioethics teacher How to engage and inspire your students through teaching bioethics

“How to” is the most common way of starting a benefit title. To explore the “How to” format more deeply check out this post on writing headlines for blog posts. It’s applicable to writing presentation titles too How to write a Killer How To Article that gets Attention

2. Promise a story

We love stories. You probably already know that telling stories is a powerful presentation technique. But you can also use the power of the story in your presentation title. For example:

How a poor school turned delinquent teenagers into philosophers How a burnt-out teacher reconnected with the love of teaching through bioethics

If you’re presenting a case-study, this format is ideal for your presentation title. Here’s the format “How A got to B”. Make “A” and “B” as far as part as possible by adding adjectives.

3. Put the number three at the front

Consider this title:

Critical concepts for teaching bioethics

Sounds kind of boring and academic, but what if you put a number in front of it:

Three critical concepts for teaching bioethics

Now your prospective audience member is thinking “I better know what those three critical concepts are”. Even if they’re an expert in teaching bioethics they’ll want to find out the three concepts a fellow expert considers critical.

Three is the ideal number of major points to cover in a presentation, and five at the outside. If you try and cover more you won’t be able to do justice to each point . It’s better to go deep, rather than wide. See my post When is it OK to break the rule of three-part structure .

4. Provoke curiosity

If you’re revealing new research in your presentation make the most of it. People want to hear what’s new. They come to conferences to be at the cutting-edge.

New classroom research reveals the bioethics teaching methodology that gets the best results

If you’re a teacher of bioethics how could you resist going to that session?

That title works because of the curiosity that it evokes. You can exploit the natural attraction power of curiosity even if you don’t have cutting-edge research to reveal. For example:

The #1 strategy for teaching bioethics in the classroom

5. Evoke concern

This type of presentation title makes people want to to come to your presentation to check that they’re not making big mistakes. It’s a powerful strategy. For example:

The common mistakes bioethics teachers make The flaws in current bioethics teaching methodology

or take some ownership with this version:

The mistakes I’ve made teaching bioethics and how you can learn from them

Mix ‘n’ Match Presentation Titles

You can use elements from these different types of title and mix them up. For example, many titles can be improved by adding the number 3. For example:

The common mistakes bioethics teachers make

The three common mistakes bioethics teachers make

Add contrast to your titles

Adding contrast adds the element of surprise to your title. For example, I can improve this title:

How to teach a bioethics class that makes students think

by changing ‘students’ to ‘teenagers’:

How to teach a bioethics class that makes teenagers think

Putting the words “students” and “think” next to each other doesn’t generate any surprise. But put the word “think” next to “teenagers” does.

So simply by applying these formats I’ve generated eleven possible titles. You can do the same. Once you’ve generated some titles, choose the one that resonates best with you and then plan your presentation to fulfill the promise that you’re making to your audience in the title.

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31 Comments

Olivia, another technique is to imply privileged information: “Secrets of bioethics teaching” or “Bioethics teaching techniques of the pros”

Hi, On which topic should i make presentation

Thanks for adding that technique. Olivia

Thanks for posting this Olivia. I definitely have “title challenge.” Seems like by the time I get to naming my presentations, my creativity is shot. Specifically I like the fact that you give examples! This really helped to clarify the topic.

Olivia A very useful post. I always put a lot of effort into trying to pull together a good presentation, but thinking of a title that will catch the interest is always Ichallenging.

Olivia, I really enjoyed this article and will read it each week for inspiration creating titles for my blogs. When I create presentations, blogs, and articles I use a working title until I am finished. It keeps me on track. Then I create my real title. I have read others that promote creating your title, then the content. Which do you prefer and why?

Thank you for this information. I am definitely title challenged. My colleagues recently told me that they decided not to attend my presentation as it did have any relevance to their courses. I will be sure to utilize these suggestions next time.

Ouch! Of course if it’s correct that it wasn’t relevant then that’s fine. But if it’s because the title didn’t attract them and show the relevance then that’s disappointing. Good luck with your next title.

Excellent ideas, Olivia, and well expressed! I’ve linked to this (and some of your other posts) from my blog.

Also came up with a simple 3-word model for involving the audience through the presentation title: Question, Action, Mention. (See http://remotepossibilities.wordpress.com/2011/11/23/answer-peoples-key-question-first-framework-part-1a/#involve_people )

I’m happy to read this write up, @ olivia you’re indeed an inspiring character. I’m working on my magazine please I need your sopports And contrIbutions. Please Olivia need your support…

I have been writing blogs and articles for years and need ideas of how to create some new titles. This has been extremely educational and helpful for me to create better titles. Thanks

As a fellow speaker, I just wanted to say a hearty thank you. We all need fresh ways at looking at old stuff and to continuously think creatively regarding how we communicate to get the best outcomes.

Many Thanks Olivia for your post, Your techniques have helped me think differently from the ways I have always titled my presentations

That’s great to hear Bernard!

oh ! great you are right !!

I know you’ve said there’s no need to grab attention at the start of a talk, but the title’s one place you definitely need to! So you might also like this 4-part method I just posted for attention-grabbing titles.

(It uses an “ABCD” mnemonic, meaning the title includes an Action, Benefit, “Conversation” and/or Digit. For example, one title might be “Smash your class target – top 5 bioethics teaching tips”.)

Love it, thanks Craig!

You’re very welcome! Also, comments (and links) are always welcome on my blog. 🙂

Hi I am still having a problem of formulating a title. please help

I do not even know how I ended up right here, but I thought this publish was once good. I do not recognise who you are however certainly you’re going to a well-known blogger for those who are not already. Cheers!

I use your tips in presenting a title that is very helpful for me Thanks http://khelopcgames.com

IM STILL HAVING A PROBLEM GETTING STARTED WITH MY PRESENTATION PLEASE HELP! IWANT TO DO IT ON MY PAST BUT I HAVE NO IDEA HOW TO BEGIN.

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@barry: Thanks for that clarification … or are those the Before & After titles of your presentation after reading this excellent article?

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• Hur du gör en intresseväckande titel | I huvudet på Håkan Fleischer - [...] Blogginlägget är utmärkt – läs det här! [...]
• Public Speaking Tips and Techniques [2010-06-05] - [...] Mitchell reflects on how to write your presentation title to attract a larger audience. But your presentation title [...]
• Intrigue people (FiRST framework – part 1I) | Remote Possibilities - [...] are several places you can find bright ideas for titles that draw people to your talk. One is Olivia…
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Catchy Presentation Titles Are the Start of a Great Presentation

Catchy presentation titles are important when you begin to design a great presentation . Your audience will determine whether your presentation is worthy of their time almost instantly. In most cases, they make that determination based entirely on the title of the speech . In this session, I’m going to show you a quick and easy way to come up with a great title for your presentation. If you do this well, it will actually make your audience want to pay attention to your speech. I always say in class, “If you start with a great title, the presentation almost writes itself.”

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A Catchy Presentation Title is Important for Audience Satisfaction

Think about the last time you went to a conference that has multiple breakout sessions going at the same time. If you are like most people, you first scanned the list of titles. Almost instantly, you eliminated a few based solely on the topic or title. The titles that you looked at created an impression of the speech. Once you narrowed down your choices, only then do you move on to the description, etc. In that instant where you were scanning the titles, though, you probably had this inner monologue going. “Hhhmmmm… Nope. Not worth my time. Nope. Sounds boring. Nope. That one is unrelated to anything of interest to me. Aaahhh… That one might be okay.”

One of the real, closely-held, public speaking secrets is that every audience member has this inner monologue . This inner monologue occurs before every single meeting and every single presentation that we attend. In most cases, just as when we looked at the breakout session list, the answer we receive is, “Nope. This seems like a waste of my time.”

Examples of Presentation Titles that Make People Yawn

Here are a few titles that tell the audience that your presentation will be a snoozefest.

• Quarterly Financial Report
• Software Update
• Project Report
• Goals for 20__ [Fill in Your Own Year]
• Why We Need to Make Changes in Our Internal Processes

It is our job as the presentation designer (or deliverer) to make people want to pay attention to us. If you start with a great title, you are more likely to accomplish this task.

Presentation Title Generator

Follow this step-by-step approach, and your audience will want to hear you speak.

Create a One-Sentence Statement of What Your Topic is About.

• We Exceeded Our Corporate Goals and Increased Profit Last Quarter.
• The New Software Update Closed a Few Security Risks for Our Customers.
• The ABC Building Project is Behind Schedule.
• This Year, We Will Increase Revenue by $200,000 by Focusing on Repeat Business.
• Department Heads Need to Communicate Team Activities Better.

Just by forcing yourself to make your title into a complete sentence, you will narrow the topic down dramatically. If you look at the difference between the first list and the second, the second is more interesting already.

Identify Why the Audience Would Care About this Topic?

• Your Quarterly Bonus Has Increased.
• Your Customers are Less Likely to Experience a Data Breach.
• If We Adjust Our Plan, We Can Get Back on Schedule without Incurring Overruns.
• Your Commissions Will Also Increase.
• You Can Reduce Your Overall Department Costs.

Although we like to think that department heads care deeply about company revenue and profit, in reality, most of us are pretty self-centered. However, the department heads care very deeply about their bonuses. Outside of the tech folks, no one really cares about website security. However, if a company has a data breach, the entire company will have new challenges to deal with.

Combine the Sentence in Step #1 With the Benefit in Step #2.

Now that you have the two pieces, just put them together. When you do, you will create a series of catchy presentation titles .

• We Exceeded Our Corporate Goals and Increased Profit Last Quarter, So Your Quarterly Bonus Has Also Increased.
• Your Customers are Less Likely to Experience a Data Breach Because We Closed a Few Security Risks in the Recent Update.
• If We Adjust the Project Plan on the ABC Building, We Can Get Back on Schedule without Incurring Overruns.
• This Year, We Will Increase Revenue by $200,000 (And Commissions by $25,000) by Focusing on Repeat Business.
• If We as Department Heads Can Communicate Our Team’s Activities Better, We Should Be Able to Reduce Department Cost Significantly.

Maybe these presentation titles aren’t perfect, but you have to admit, they are dramatically better, now.

Compare the Two Titles

Originally, we had, “Quarterly Financial Report.” We ended up with, We Exceeded Our Corporate Goals and Increased Profit Last Quarter, So Your Quarterly Bonus Has Also Increased.” Which would you rather sit through? Guess what? Your audience thinks the same way. So, if you want to catch the attention of your audience right away, realize that catch presentation titles can help.

By the way, once you have a great title, the post called How to Design a Presentation Quickly is a good second step. In addition, we have a free Online Speech Creator that walks you through the entire process step-by-step. Also, make sure to visit our 101 public speaking tips blog post.

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How to write slide action titles like mckinsey (with examples).

Table of contents

What is an action title, why are action titles important, how to write an action title, best practices for writing action titles.

When it comes to conveying impactful messages in a business context, PowerPoint slides are often the go-to medium. While the content of your slides is undoubtedly important, one often overlooked element that can elevate your presentation to new heights is the effective use of action titles. 

As former McKinsey and BCG consultants, we have witnessed firsthand the power of action titles in conveying a clear message, elevating a slide from ‘blah’ to ‘great’, and tying a presentation into a persuasive, cohesive story. 

In this blog post, we will explore what action titles are, why they are crucial for successful presentations, and provide you with practical tips on crafting compelling action titles.

An action title is the most important point of the slide, formulated as a short, simple sentence. It should ideally be the main takeaway or ‘so what’ of the slide, and – if done right – allows the audience to only read the title to understand the primary message of the slide.

It's called an ‘action’ title because it actively tells the audience what the key takeaway is. In contrast, conventional slide titles simply summarize the content of a slide. For example, look at the two slides in the figure below. The slide on the left is a conventional title that correctly summarizes what is on the slide but doesn’t add any insight. The slide on the right is an action title, which immediately tells the audience what the main message of the slide is.

Action title vs conventional slide title (example)

Spending so much time on the title of a slide may seem like a nice-to-have last-minute task, but in reality action titles are one of the most important skills that management consultants are taught and lay the groundwork for creating top-tier presentations .

Action titles are important for several reasons:

• Clear communication: An action title allows the audience to immediately understand what the slide is about and why it’s important. This makes it easier for them to digest the full slide, and in turn makes it easier for you to get your main messages across.  
• Cohesive storyline: Action titles help tie the whole presentation together in a cohesive story. They form the backbone and roadmap of your presentation and help both you and your audience follow the core logic and arguments, and ultimately better understand the suggested recommendations or next steps that you may present.  
• Forcing function: Finally, action titles serve the crucial role as a forcing function to trim and improve your slides. If you are having trouble formulating a good action title or placing the slide in a series of slides, it more often than not means the slide is either not clear enough or is not necessary.  A classic example is when you feel there are too many good points for it all to fit into one title. The wrong way to handle this is to shrink the title font size. The right way is to either divide that one slide into several slides with their own key takeaways, or to delete the data and information on the slide that is not contributing to the key takeaway.

See the same three slides below with conventional titles and action titles to get a sense of the power of action titles.

Crafting action titles may seem like an art form, but it is a skill that can be mastered with practice. Here are some steps to guide you in creating compelling action titles:

If you have already created your slide(s):

• Identify the core message Before attempting to write an action title, clearly define the main message of your slide or section. What is the key takeaway you want your audience to remember? The one thing they should know when reading this slide?  
• Formulate the title Think about that core message. How would you say that if you had to do a voice-over? Write that voice-over down as the action title.  
• Refine the title Now refine the title you just wrote. Make sure it is understandable as a stand-alone sentence, and that the words you use are active and convey an insight. See the end of this article for examples and best practices on action titles.  
• Trim the content Finally, look at the content of the slide. Does it support that one main message? If there is any content on the slide that does not directly contribute to the core message, either delete it or cut-and-paste it into a new slide. Reformat the remaining content so the slide is once again complete. See more on the anatomy of a slide here .

If you are starting on a new presentation:

Best practice when crafting action titles is to write them as the first step of creating a presentation. By writing them as the first step you are ensuring your presentation is cohesive and clear from the beginning, and you often avoid a lot of unnecessary work with creating slides you end up not using.

• Pick an overarching framework for your storyline     Your entire deck should narrate an engaging story. Many consulting decks follow the SCQA framework: Situation > Complication > Question > Answer Other successful frameworks might be Past → Present → Future or Problem → Solution → Evidence. See more on storylines and the vertical and horizontal flow of presentations here .   
• Draft slide titles      Divide each A4 page into four sections, each representing a slide. Craft a concise action title of less than 15 words for each slide which becomes the slide's title. This can also be done as a text document or similar. The goal is to be able to read the titles and from that alone understand the gist of the deck.  
• Outline supporting data for each slide      Would a graph or a table be helpful? Or perhaps a few bullet points in large font? Sketch out your first best guess of what type of data (numbers, text, images etc.) that you think is needed to support the slide title and that is plausible to get. This is likely to change during your project, but it provides you with a solid starting point to understand which data and analyses you should prioritize.  
• Create a draft presentation Create the blank slides in PowerPoint with just the titles and potentially a sticker or text box describing the supporting data and content of the slide. Tweak the slide titles as you put them into PowerPoint following the best practices outlined below.  
• Read through your entire storyline Once you’ve outlined your entire presentation, zoom out again and read only the slide titles. Does the story make sense and create a compelling case? Are there are slides that feel ‘off’ compared to the story? Slides that feel redundant? Anywhere there are holes in the story or logical jumps? Add empty slides with just titles to fill the holes, and move any slides that don’t feel strictly necessary to the back of the presentation or a separate document. The goal is a cohesive, clear presentation in as few slides as possible.

See more tips and tricks for accelerating your presentation creation here .

Although it can seem like a last thing, nice-to-have thing to have action titles this is actually one of the core parts of creating top-quality presentations and one of the easiest ‘hacks’ to taking your presentation up a notch.

• Be specific and concrete: Vague or generic action titles can dilute your message and fail to clearly get the main messages across. Instead, aim for specificity and concreteness, ideally including the most important quantitative takeaways. Your titles should provide a clear direction and measurable outcome, leaving no room for ambiguity. Generic : Supply chain processes can be optimized Specific : Optimize supply chain processes to reduce costs by 20%  
• Keep it concise: Action titles should be concise and to the point. Ideally, they should fit within one or max two lines, up to 15 words. Strive for brevity without sacrificing clarity and impact. NEVER have a title that is longer than two lines.  Too wordy : The analysis conducted shows that profits can potentially be increased by up to 15% by end of 2027 Concise : Analysis shows potential for up to 15% increase in profits by 2027  
• Focus on takeaways not just summaries: Your audience is interested in conclusions, not processes or descriptions. Make sure your title reflects the takeaway.  Summary : We interviewed experts and key internal stakeholders to identify potential cost-reduction levers Conclusion : 8 potential high-impact cost reduction levers identified Caveat: There may be slides where you explicitly want to summarize a process. This is fine, just make sure the slide focuses only on the process, and the results are included in a separate slide.  
• Be insightful: …and in line with the point above, make sure your takeaway is actually insightful. Don’t write an action title that is so obviously true it provides no new information. Not insightful : Focus on sales will help increase revenues Insightful : Direct outreach is main driver of revenue growth – added focus here can increase revenues 10-15%  
• Use an active voice: Opt for words that invoke a sense of action and avoid passive statements or verbs. This makes your titles more engaging for your audience. Passive : The structure and timeline of the project is determined by the Steering Group Active : Steering Group determines project structure and timeline  
• Prioritize simplicity: The primary purpose of an action title is to communicate effectively. Focus on crafting titles that convey your message with precision and always err on the side of simple. Complex : Through implementation of efficiency levers, 7.4 M USD in costs per year can potentially be saved Simple : Implementation of efficiency levers can potentially save 7.4 M USD  
• And finally, consistency is key: Maintain consistency in your action titles throughout your presentation, both in terms of narrative style and font size. This creates a sense of cohesion and reinforces your main story.

Creating compelling action titles is a powerful technique that can significantly enhance the impact of your PowerPoint presentations. By capturing attention, fostering clear communication, and inspiring action, action titles have the potential to transform your presentation from ordinary to extraordinary. 

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How to Create Catchy Presentation Titles

Alexia Public Speaking

I love words. And unfortunately, when I started out as a speaker, my presentation titles were stuffed full of them.

While there is not one formula for how to create catchy presentation titles to capture the attention of companies and event organizers, using too many words is a surefire way for your pitches and speaking submissions to land in a decision maker’s trash.

I’ve recently been purging old files, and in the process, unearthing my old speaker one-sheets and proposals. I’ve found some real title doozies!

2012 was a particularly “big year” when it came to keynotes. I had 10 listed and described on the speaking page of my website. And most of my titles were 15 words or more. (As you’ll see below, I also was collecting colons like they were going out of style.)

For example, for what would become my Discover Your ‘Secret Sauce’ as a Speaker signature presentation, instead, I had—

Share Your Story, Morning Glory: How to Use Public Speaking to Effortlessly Attract the Right Clients.

This was also the year I developed my Step into Your Moxie® keynote. But rather than call it Step into Your Moxie or How to Speak with Moxie, instead I was sweet on my colons again and went with the mouthful—

Step Into Your Moxie: Listen to Your Voice, Sculpt Your Message and Speak with Confidence and Impact.

Each time I run The Spotlight Speaker Accelerator and work with coaches, consultants and experts on creating catchy presentation titles for their keynotes and business and association presentations, I see many of the same mistakes I made.

Here are three tips for creating catchy presentation titles for your speeches that event organizers, meeting planners, and business leaders will love.

Create a title that zeroes in on your “idea worth spreading .”

While it’s okay to have some pizzazz in your presentation title, you still want it to accurately reflect the key idea you want your audience to take action on and not be too open for interpretation.

Let your title communicate your point of view on your topic.

Decision makers get pitched oodles of similar topics, and it’s easy for speakers and their submissions to sound alike. When your title reflects your unique voice and, if appropriate, how you are taking a fresh (and maybe even disruptive) approach to a familiar topic, this will help you and your presentation to stand out.

And last, but most certainly not least…

Use titles that contain 8 words or less.

While, unfortunately, this isn’t always possible, in-demand speakers rarely have excessive words and colons in their titles. Rather, their titles are short, clear, and crisp.

In case you are curious, here are my most frequently requested keynotes .

Have a catchy presentation title that you love?

That captures your core brand message?

Consider registering it as a trademark in order to protect your intellectual property. Doing this with Step into Your Moxie® was one of the most important business decisions I made – well worth the nominal cost of trademark registration because it provides important protection against copycats.

Similarly, before you decide, yes, this is my smokin’ hot presentation title, be sure to check online and ensure that you are first to market on your idea. It’s much easier to tweak your title before you start using it in the world and getting known for it.

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How to write a catchy presentation title

Sep 15, 2022

Posted by: Gemma King

Title writing.

It’s not as easy as you might think.

Take this article, for example. Can we really call an article about writing catchy titles “How to write a catchy title”? It’s hardly… well, catchy.

Fortunately for you, your presentation title doesn’t need to be anywhere near as functional. You don’t have to be easy to find when people google advice. You’ve got (almost) free rein to come up with something truly catchy.

That comes with its own challenges too, of course.

So I’ve gathered together some top tips from Steve Rawling of Storyteller Tactics , and the internet at large.

Let’s get to work!

Why do you need to write a catchy presentation title?

For optional-attendance events, your title needs to catch the attention of your audience enough for them to consider attending. It doesn’t matter how good anything else you have prepared is, if they don’t like the title, they’ll never get to see any of that stuff.

Of course, for many work-related presentations, your audience is pretty much guaranteed. It’s a work thing, so the people who need to be there, will be. Even then, a catchy title is important to set the tone of the session. And you don’t want that tone to be boring, do you?

We want attendees who feel anticipation, not dread or (worse) indifference.

That’s the Why; here are some Hows.

Techniques for writing catchy presentation titles

Buckle up, we’re starting with… worms!

Our community recently explored Mindworms in a live session to discover why some ideas stick in our minds and our memories while others fade into obscurity. Here are some key points you can apply to writing titles. If you include a handful of these things, you’re on the right track:

• Simplicity : is it easy to understand and repeat?
• Unexpectedness : is it surprising in some way?
• Concreteness : does it paint a clear picture?
• Emotionality : does it evoke hopes and/or fears or engage our sense of identity ?
• Storyness : does it describe some sort of causal chain (cause and effect)?
• Sensory : does it include elements like touch, smell or taste?
• Repetitiveness : are any elements or words repeated to help it stick?
• Rhyme : do you have any rhyming words that will help people recall it easily?
• Metaphors : can you use a metaphor to simplify the message?

I’d also consider adding alliteration and humour to this list; the latter particularly if it’s an internal-facing presentation with a known audience.

For example, you might not be particularly enthused about joining a session called: ‘ First-quarter Financial Report on Product X ’ (although it does use concreteness in mentioning ‘first quarter’ and is easy to understand).

You might be slightly more enthusiastic about ‘ Breakeven and beyond; Project X’s first quarter ’, and positively excited about ‘ Product X; the cash cow whose milk smells like success ’. The first employs hope (‘breakeven and beyond’), which is an emotion, as well as being simple and concrete. The second uses a metaphor (cow/milk), sensory words (smell), emotions are evoked (success) and is unexpected. Perhaps too unexpected, but it takes all kinds!

Story approaches

Every good story needs a title, so it’s no surprise that Steve Rawling, Author of Storyteller Tactics, has also covered this topic.

We can start off with the Secrets and Puzzles Storyteller Tactic - a fantastic way to format your presentation, by the way. But even if you don’t use it throughout your talk, you can use it in your title. People love secrets and puzzles. And you can create the sense of a secret about to be shared, or a puzzle to be solved, by using specific ‘keywords’:

• Secret, confidential, insider, exclusive, hidden, restricted, banned, untold, forgotten.
• Puzzle, riddle, odd, bizarre, unexpected, ironic, paradox, peculiar, mystery.

But remember - and this is important - if you promise a secret or something puzzling, you must deliver. As Steve says, the use of these words without any type of secret is just clickbait.

So let’s try the exercise again. Can you think of a better way to phrase this title? ‘ Exit interview data: 2022 learnings ’.

The presentation sounds like it’ll talk through the findings of HR’s interviews with team members who have left since the start of the year. This is prime material for a secret-inspired headline (what secrets did the interviews hold?) or a puzzle (how can the data be used to inspire change?).

Something like “ Famous last words; what secrets do 2022’s exit interviews hold? ” or “ Unexpected push factors: can 2022’s exit interviews catalyse change? ”. Both of these are concrete (giving a specific time frame), simple enough for the specialised audience to understand and promise something secretive or surprising.

If there doesn’t seem to be an appropriate secret or puzzle, there are lots of other Storyteller Tactics cards you can use to inspire an intriguing title. For example, Order & Chaos , Good & Evil and Curious Tales .

Another great Storyteller Tactic to use when searching for the perfect title is That’s Funny . It has you pick out something about your presentation/story that is a bit odd and makes you go “ Hmm, that’s funny… ”, or perhaps a person that is acting unusually. Something a little bit out of the ordinary (and unexpected) is a good way to reel people in. And talking of reeling people in…

Finally, Story Hooks is a fantastic tool. Steve looked at 1,000 TED talks to look for story hooks in their titles. He found a tonne of useful approaches: questions, surprises, ironies, relatability, superlatives and of course - knowledge. The promise that you will impart your hard-earned experience, in simple language, so that others may benefit from it, is a powerful one.

Other title-writing tricks to try

The internet is full of suggestions, some great and some utterly absurd. This list sticks to the former category! Pick a couple that are relevant to your presentation and give them a whirl.

• Use your title to create a knowledge vacuum. Is the content of your talk going to change something big? "This talk could change the way we talk to customers forever" - it lets people know that they'll be missing out on something important if they don't pay attention.
• Look for inspiration elsewhere. Probably not in your own calendar - catchy titles are still not the norm in most industries! Look at events online - or local newspaper headlines. They are rife with creativity (a little too much of it, sometimes!).
• Ask a question ; it gets people thinking about the answer straight away! And once they have started wondering, they'll be invested in finding out what the real answer is.

And we might be biased here, but the Pip Club newsletter (Pip's Practical Prompts) is a goldmine if you're looking for catchy titles and punchy, shorthand content inspiration. 

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How to Write the Perfect Titles for Your Slides

8 Effective Ways to Introduce Yourself in a Presentation

How to write a problem statement slide, pro tips to create an impactful employee induction presentation, powerful endings: how to conclude a presentation for maximum impact.

When it comes to presentations, the first thing your audience sees is the title of each slide. A well-crafted title not only grabs attention but also gives your audience a clear idea of what to expect from each slide. Contrary to this, a poorly-written title can leave your audience confused or disinterested. 

Even though slide titles are simple, they are an effective addition to your presentations. However, they are often missed or ignored by the presenters, and eventually, their presentations fail to grab the attention of the audience.

In this article, we’ll delve into the art of creating the perfect titles for each of your slides. Whether you’re giving a presentation for work, school, or a personal project, these tips will help you effectively communicate your message and keep your audience engaged.

1. An Action

One of the most important aspects of an effective slide title is what it tells the audience. Basic slide titles, such as “introduction” or “progress report,” disappear into the background when you add them on top of a slide.

Titles for your slides should ideally describe the actions or tasks that your audience will be taking on each slide. This will be a much better guide than just telling them the contents of the slide. Examples of this can be, “get to know the team” or crafting a title for reporting progress like “our efforts paid off!” and more.

2. Create a Title, not a Description

It is well-known that a powerful title is the most effective way to hook the audience. This does not just refer to the content or intention of the title, but rather, how you display the title. The most basic rule here is to make it look apart. You can do so by increasing the size of the text and making it bold. You can also use a serif font (optional). Another way is to use contrasting colors for the title, making it pop.

A simple act of making this visual shift will have a major impact on how people perceive your slide titles. 

3. Make it Succinct and Simple to Understand

A slide title, like a title for an article or blog, needs to be simple, clear, concise, and easy to understand. As its main purpose is to help the audience understand the point of the slide, a simple and crisp title works best. It does not take the audience away from the essential information.

A perfect slide title fits in one line and is not too wordy. You can achieve this by removing any extra words. If you need help, take inspiration from the titles of your favorite blogs and see how they form their titles.

4. Consider the Context and Tone

Titles set the tone; you know that. What you might miss is how much impact a fitting title can have and how catastrophic an out-of-place title can be. 

Picture this; you are giving a regular update in a corporate meeting room. You begin your professionally created presentation with the slide titles in funky fonts, emoticons, and clichéd puns. It will make your audience disinterested right from the beginning. On the other hand, formal and solemn titles would fail to grab the attention and interest of students in a classroom. Thus, your slide titles must be perfectly crafted to fit your particular use case.

Keeping these tips in mind when deciding on slide titles is sure to help you ace your presentation. However, there might be some cases where you might have to let go of one or more of these rules. That may be required where the content of the slide is either too crucial to add a title, which may be distracting, or if the slide is part of a sequence and does not require a separate title.

In a nutshell, crafting the perfect titles for your slides is an important aspect of giving a successful presentation. By following the tips outlined in this article, you can set the stage for each slide. Remember to keep your titles concise and to the point, use strong action verbs, and avoid using jargon or cliches. 

We hope this article was informative and helped you improve your slide titles. 

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5 Ideas for Writing Eye-Catching Title for Your Presentation

• December 9, 2018

If you don’t hook your audience from the first seconds you start your presentation, you will lose them until the end. Check this blog for ideas on how to write an eye-catching title for your next presentation.

Explore our Business Performance PPT Reports category on the website for more resources to boost your presentation impact.

One of the first things your audience sees in the first 5 seconds of your presentation is the title. They usually have an idea of what your presentation is going to be about before you even show up.

Awesome presentations start with catchy titles, which appeal to the audience. Your listeners will judge if your presentation is interesting and clicks with them or not based on your title. So if you really want people to listen to you, you need an eye-catching title for your PowerPoint presentation. Keep reading the article below and find out how you can nail it when you create your next presentation title.

How to Write an Eye-Catching Title for PPT Presentation

1. promise relevant benefits.

People become interested in your presentation when they discover from the title that they might find the answer to their questions. The “how-to” titles will always work if you want to influence people and convince them that you really have the solution to their problems. You don’t even need too many words when you create such titles. You will offer them the benefits from the title and make them curious to hear more about what you have to say.

(Click this image or any others to get to this slide source)

2. Come up with a story

When you decide to use such a title, it is very important that your presentation includes examples. This is a title that asks for real-life examples. You can even share a personal story and thus create an emotional connection with your audience . What is more, when you use these titles, you should always add some adjectives to A and B to add even more emotion to your eye-catching title.

3. Make your audience curious

When you are invited to make a speech, this means that you have something important to say. This is why you should make the most out of it. However, if you want to keep your audience engaged until the end, you should grow the suspense gradually and make them curious.

In the example below, you can see how we used a big ribbon on the left to focus on the text and icons while making the background more subtle. You can use this technique to make sure the text is readable when you have many colors on the background picture.

People will always want to hear what’s new on the market. Use your presentation title to provoke interest and make them curious about the latest trends.

4. Use numbers in front of your title

Let’s do a simple exercise of the imagination. Which title seems more interesting to you? “Critical concepts to teaching mathematics” or “Five critical concepts to teaching mathematics”? Even if you are an expert in mathematics, wouldn’t you be curious to find out which of those five critical concepts you could use to teach mathematics? If you wonder which is the “magical” number you should use, the answer is pretty simple.

Depending on how big your presentation is, you can decide which is the number of benefits or methods you want to talk about. Usually, three is the “magical” number as it allows you to go into details and show your audience that you have a really solid case in your presentation. It is always better to go deep, rather than wide.

5. Tell your audience what to do

Creating a headline with a command in it doesn’t mean that you will scare your audience and lose them. On the contrary, people need guidance and they are interested in presentations where they find out how to do things better.

In Conclusion

First impressions always matter. Your title is the first impression you create for your presentation. Therefore, your title should convince your audience from the moment they read the agenda that your presentation is worth attending. Build curiosity and keep them in suspense until the end of the presentation.

Your title will also help you be more credible and show your audience that you are an expert in your field. Moreover, don’t forget to keep your titles short and concise. You should also take care to run a grammar check with the assistance of an AI tool to make sure that there aren’t any errors in your title. This is how you will help your audience to get the main idea and wait anxiously to hear more during the presentation.

Not sure how to best represent your ideas or show a particular topic? Reach out to us. We’d love to hear from you and help.

For more inspiration, subscribe to our YouTube channel:

Further Resources

If you’d like to get more inspiration for transforming your next presentation, check out these articles:

• How to Create Unique Attractive Tables in 4 Steps
• Get rid of bullet points! Three creative list presentation ideas
• How to make a presentation when you have no time

Author: Leona Henryson – freelance writer and UX designer. Also, she is a contributing writer for various blogs, including Writersquad. When she is not writing or designing, she is swimming, hiking, and, weather permitting, snowboarding.

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Blog > 10 creative Ideas for your Title- and End-Slides in Presentations

10 creative Ideas for your Title- and End-Slides in Presentations

11.13.19   •  #powerpointtips #presentation.

Of all the slides in a PowerPoint presentation, the ones that are without a doubt the most important ones are the first and the last one. It makes perfect sense – the title slide sets the general tone. Make it boring and you’ll loose your audience’s attention within the first few minutes. If you’re making it exciting and innovative on the other hand, you’re taking a big step towards giving an amazing presentation and having an engaged audience. It is very similar with the final slide. It will be the one that people are going to remember most, the one that is supposed to make people leave the room thinking ‘Wow! What a great presentation!’ A bad ending could even mess up what would otherwise be a good performance overall (just think of a good TV show with a bad ending…).

The most common mistakes for title and final slides

If you asked 100 people what belongs on your PowerPoint’s title slide, the majority would answer ‘The title, maybe a subtitle, the presenter’s name and company, the date’. That kind of title slide is alright, but you usually say all of these things in the beginning of a presentation anyway. Also, it is very likely that most of your attendees know these things – they usually signed up for it after all. So what’s the point in listing all of that information on your title slide, when you could also use it for making a stunning first impression? Not only the title slide is commonly designed in an uncreative and conventional way. Too often, you can see PowerPoint presentations ending with the ‘Any Questions?’ or even worse – the ‘Thank you for your attention’ slide. ‘Thank you for your attention’ is a set phrase that has been said so many times it can’t possibly be delivered in an authentic way anymore. Therefore, it’s better to think of something else for your grand final. Finding an unconventional ending that suits your presentation style makes you seem much more charismatic and authentic than using an empty phrase.

1. An inspiring quote

An inspiring quote on your slide is a perfect way to both start and finish your presentation. Well, it does not have to be inspiring. It could be any quote that is somehow connected to your presented topic. Just have fun looking through books and the internet to find interesting quotes that you want your audience to hear. Good pages to look at for inspiration are goodreads and brainyquotes.com .

2. A blank slide

This might seem strange to some people, but a blank slide can be really powerful if you want to have your audience’s full attention. You can use the advantage of blank slides by incorporating them at the beginning, in the end or even in between your regular slides. You can either use a blank slide of your regular template (so there will still be some design elements on it) or go all in and make the slide completely black (or white).

3. A call to action

If the goal of your presentation is to really make your audience act in some kind of way, there is no better way to start – or better yet end your presentation than with a call to action. This can be literally anything from little trivial things like “Drink enough water during the presentation so your brain stays intact!” – which will lighten up the mood – to more serious calls like “Help reducing waste by recycling whenever possible!”.

4. A question

Usually, it is the audience that asks questions after a presentation. However, you can also turn that around and ask your attendees instead. However, it’s important to ask a question that can be answered easily and individually – the best questions involve previous experiences and personal opinions (asking about facts or questions that are hard to understand can often lead to silence and no one wanting to answer).

5. An interactive poll

Nothing engages the audience like a live poll. Conduct one right at the beginning to get everybody envolved, and/or wait until the end to get your audience’s opinion on something. Icebreaker polls are the perfect way to start, as they lighten the mood. You can easily create polls for free with interactive software tools such as SlideLizard .

6. A funny picture, meme, or quote

I’m pretty sure that every student nowadays has that teacher that just tries a little too hard to be cool by throwing in a meme on literally every single slide. That may be a bit too much. But just a little comedy at the beginning or in the end can make you seem very charismatic and entertaining and catch the attention of your listeners. Open (or close) with a joke, a funny picture or a quote – whichever you feel comfortable with. It is usually best if it has something to do with the topic you’re presenting.

7. An interesting fact

Catch the audience’s attention by putting an interesting fact concerning the topic on one of your slides – ideally at the beginning, but maybe also in the end (to keep up the audience’s interest even after the presentation is done).

8. The title, but with a twist

If you feel like you need to put the presentations name/topic on the front slide, but still want that little creative twist, just change the title slightly. According to what I’m proposing, rather dull presentation titles like e.g. “Marine Biology – An Introduction to Organisms in the sea” can be transformed to “Marine Biology – Diving Deep” (or something less cheesy if you prefer). Make it either funny or over-the-top spectacular and catch the audience’s attention!

9. A bold statement, opinion, or piece of information

This is probably the best way to capture your audience from the beginning on. Start with a radical, crazy opinion or statement and then get your attendees hooked by telling them that during the presentation, they will learn why you’re right. It could be anything, really, as long as it goes well with your presented topic – from the statement “Everybody has the time to read 5 books a month” to “Going to college is a waste of time” or “The human species is not the most intelligent on earth” – Take whatever crazy, unpopular theory or opinion you have, throw it out there and (very important!) explain why you’re right. You’ll have your audience’s attention for sure and might even change some of their opinions about certain things.

10. No title and end slide at all

Yes, that’s a possibility as well. If you absolutely can’t think of any creative or otherwise good way to start and end your presentation – even after reading the tips mentioned above – then simply don’t. That’s right - no title and end slide at all. You can pull that of by simply introducing yourself in the beginning, then getting right into the topic (which makes a good impression, long introductions are usually rather tedious) and when you’re at your last slide just saying a simple ‘Goodbye, thank you and feel free to ask questions’.

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About the author.

Pia Lehner-Mittermaier

Pia works in Marketing as a graphic designer and writer at SlideLizard. She uses her vivid imagination and creativity to produce good content.

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120 Presentation Topic Ideas Help You Hook Your Audience

Updated: August 15, 2024

Published: August 09, 2023

Cooking is easy. The puzzle is figuring out what to eat. As soon as you know that, you can get started. The same holds for presentations. The sooner you can whip up a good, informative, and catchy topic, the easier the rest of the process becomes.

Pick a good topic that resonates with you and your audience to set a strong foundation. But select the wrong topic, and it becomes difficult to connect with your audience, find mutual interests, or hold their attention.

So, let’s learn how to develop thought-provoking and relevant topics for your presentations. You’ll also find some best practices to make your presentation memorable.

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Everything you need to become more comfortable and effective during your next presentation, including:

• Free Guide on Best Practices
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Table of Contents

How to Choose a Great Presentation Topic in 5 Steps

120 presentation topic ideas, 5 presentation tips.

4. Choose an appropriate presentation style.

There are many ways to present a topic. Your personality, the topic at hand, and your audience’s personas will help you determine which style would best fit you and your audience.

Select a presentation style that will communicate the main idea clearly and have a lasting impact on your audience.

For instance, explore a freeform style presenter by Sir Ken Robinson.

5. Engage with your audience.

Work on your presentation skills to make a strong connection with your audience, get through to them and leave a mark.

Think of the presenter as the link between the topic and the audience. A strong or a weak presenter can make a difference between a presentation being a thriving success or a boring failure.

Hone your skills by engaging and interacting with your audience. Make them feel like a part of the presentation and not just spectators. 70% of marketers have found presentations with interactive content to be more effective than those without.

Here are a few ways you can make your presentation interactive:

• Start your speech with uncommon questions to your audience. Involve them from the get-go, like ask to raise their hands if X.
• Make eye contact to build credibility and show confidence. Don’t stare at your slides or notes. Smile occasionally and talk to the audience directly.
• Have an active and confident body language. Don’t stand in the same place the entire time. Move around the stage.
• Don’t be monotonous. Speak as you would to a colleague — with enthusiasm.
• Ask close-ended questions in between to keep the audience engaged without losing time. Address them using their names to keep things interesting.
• Share personal experiences and stories that your audience will find fascinating and relatable.
• Practice thoroughly before you present so you’re fluent with the material and delivery.
• Energy and excitement can be quite contagious. Make sure you exude enough to spread some to your audience.

Feeling Inspired Yet?

Now you have all the right ingredients for choosing amazing topics and a hundred ideas to drive inspiration from. So, go ahead and start cooking presentations that will blow your audience away.

Don’t forget to choose a super-relevant topic and add meaty information. Do it with excitement to make it enjoyable for you and your audience. Best of luck!

Don't forget to share this post!

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Creative Title Ideas | Top 120+ Mind-Blowing Options in 2024

Astrid Tran • 05 April, 2024 • 14 min read

Would One Hundred Years of Solitude be so favourite if it was called Misfortune Family? We don't think so.

In this article, we'll provide a guideline and best practices to create a perfect title for your work. Let's check out the best 220 good ideas for titles , with tips to make a better title for your upcoming composition.

Table of Contents

• The Importance of Creative Title Ideas
• Avoid these 4 mistakes

120+ Creative Title Ideas

How to generate great title ideas, bottom line.

• Frequently Asked Questions

Tips for Better Engagement

• Script presentation
• Time management presentation

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Importance of Creative Title Ideas

Did you read any content just because the title caught your eye? It is a common and easy-to-understand phenomenon. It has been examined that great title ideas bring a lot of benefits.

Many readers are drawn to content based on compelling titles that resonate with their interests, needs, or desires. A title that effectively communicates the unique selling point promises a solution or hints at an intriguing story that can make readers more likely to engage with the content.

Avoid these mistakes

How to make a creative title? When creating a title, there are several common mistakes that you should try to avoid to ensure it effectively engages your audience. Here are some common mistakes to watch out for:

• Excessive Length : Long titles can be overwhelming and difficult to read or remember. Aim for concise and impactful wording that grabs attention without being overly verbose.
• Lack of Clarity : Your target audience should easily understand a title. Avoid using technical jargon, complex language, or ambiguous terms that may confuse or alienate readers.
• Misleading or Clickbait Titles : While it's important to pique readers' interest, avoid using misleading or exaggerated titles that promise more than your content can deliver. It's essential to build trust and maintain integrity with your audience.
• Lack of Aesthetic Appeal : While not essential, a visually appealing title can make a difference in capturing attention. Consider using appropriate font styles, colors, or formatting to enhance the visual impact of your title.

How to come up with creative titles? Though they are all literary works, different types of composition should come with certain principles when it comes to title generation. 

Non-fiction Title Ideas

Non-fiction refers to a category of literature that presents factual information, real events, or real people. Thus, the best title ideas for non-fiction should be straightforward, and answer the question of what the reader will get out of your content. Non-fiction encompasses a wide range of genres, such as Blog spots, articles, research papers, biography, memoirs, travelog, and more. Here are some famous examples of non-fiction titles:

• Science and Technology: "Influence: The Psychology of Persuasion" by Robert Cialdini.
• History book example: "A People's History of the United States" by Howard Zinn.
• Self-Help book title example: "The 7 Habits of Highly Effective People" by Stephen R. Covey.
• Research title example: "The Impact of Social Media Usage on Mental Health: A Quantitative Study of Young Adults"
• Psychology: "Quiet: The Power of Introverts in a World That Can't Stop Talking" by Susan Cain.
• SEO article Title example: The Art of Hooking Your Readers with Compelling Titles

More? Check out the 50+ Creative title ideas to name your article and book covering all life aspects.

1. Ignite your inner spark: Unleashing the power within

2. The path to greatness: Discovering your true potential

3. Rise and shine: Embracing your journey of transformation

4. Unleash your superpower: Unlocking limitless potential

5. The power of possibility: Achieving your dreams

6. Empowered living: Creating a life of purpose and passion

7. Unstoppable confidence: Embracing your authentic self

8. The road to success: Navigating challenges with resilience

9. The mindset shift: Unlocking your path to abundance

10. Embrace your brilliance: Cultivating inner radiance

11. Dare to dream big: Manifesting your best life

12. The art of flourishing: Thriving in every area of life

13. The gratitude effect: Transforming your perspective, changing your life

14. Awaken your inner warrior: Conquering obstacles with courage

15. The power of now: Living in the present moment

16. Find your true north: Discovering your life's purpose

17. The joyful journey: Embracing positivity and happiness

18. Unleash your inner champion: Achieving personal excellence

19. The resilient mindset: Thriving in adversity

20. Inspire your soul: Embracing authenticity and empowering others

21. 10 surprising ways to boost your productivity

22. The ultimate guide to mastering self-care

23. How to unlock your creativity and unleash your inner artist

24. The top 5 strategies for building a successful online business

25. 10 must-try recipes for delicious and healthy meals

26. The secrets to finding happiness in everyday life

27. Exploring the hidden gems: Unforgettable travel destinations

28. The science of mindfulness: Transform your life with awareness

29. Unlocking the power of positive thinking: A step-by-step guide

30. From cluttered to organized: Decluttering tips for a stress-free life

31. The art of effective communication: Enhance your relationships

32. Mastering the art of time management: Achieve more with less stress

33. The road to financial freedom: Strategies for wealth accumulation

34. Discovering your passion: Unleashing your true calling

35. The ultimate guide to fitness: Achieving your best shape ever"

36. Unveiling the secrets of successful blogging: Insider tips and tricks

37. Travel for idiots

38. The myth of travel

39. Travel: the complete blueprint

40. The great book of intrepid travel

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Fiction Title ideas

Title ideas for books or movies? As a matter of fact, fiction includes imaginative or made-up stories. The most common approach is using Metaphors . Some published novel title ideas for you to learn are listed as follows:

• Dystopian story: "Brave New World" by Aldous Huxley
• Coming-of-age fiction title example: "The Catcher in the Rye" by J.D. Salinger
• Political satire novel: "Animal Farm" by George Orwell
• Southern Gothic novel: "To Kill a Mockingbird" by Harper Lee
• The realist novel" The Grapes of Wrath by John Steinbeck
• Science fantasy novel: A Wrinkle in Time by Madeleine L'Engle

For more ideas of fiction titles, check out the 40 following beautiful and interesting ideas, for fantasy fiction, romantic, love story, and dark comedy novels:

41. Whispers of the Forgotten

42. Echoes in the Mist

43. Shadows of Destiny

44. The Enigma's Key

45. Beneath the Crimson Moon

46. The Silent Symphony

47. A Dance with Time

48. The Weaver's Tale

49. Infinite Whispers

50. The Starlight Chronicles

51. Captive of Illusions

52. The Edge of Eternity

53. The Veil of Secrets

54. The Forgotten Kingdom

55. Of Dreams and Dragons"

56. The Moonlit Masquerade

57. The Serpent's Song

58. Shattered Reflections: The Cracked Reality

59. The Silent Rebellion: Echoes of the Lost

60. Ashes of the Horizon: When Dreams Burn

61. Fading Embers: Darkness Within

62. Whispers in the Ruins: A Bleak Symphony

63. Fragments of Tomorrow: A Broken World

64. The Shadow's End: Where Hope Fades

65. Sardonic Shenanigans

66. Dark Laughter Club

67. Twisted Tales and Wicked Wit

68. Macabre Mischief

69. Black Comedy Cabaret

70. A Symphony of Shadows

71. The Cynical Circus

72. Wickedly Funny

73. Grim Grins and Grisly Giggles

74. Morbidly Hilarious

75. Comedy of the Macabre

76. Dark and Twisted Tidings

77. Gallows Wit and Satirical Schemes

78. Mirth in the Shadows

79. Morose Merriment

80. Hilariously Sinister

🎉 Learn to gather better brainstorming ideas with the AhaSlides idea board !

Presentation Title Ideas

When it comes to presentation, you should consider their motives, be it for school assignments or for the workplace. 

Student Presentation

Student Presentation Titles need the most informative and engaging. So you should clearly state the topic and spark interest in the audience.

For examples:

81. The Power of Renewable Energy: Shaping a Sustainable Future

82. Exploring the Wonders of Ancient Civilizations: A Journey Through Time

83. The Future of Technology: Innovations Shaping Our World

84. The Mind-Gut Connection: Understanding the Link Between Gut Health and Mental Well-being

85. Why Sustainability Matters: Building a Better Future

86. Beyond the Headlines: In-Depth Analysis of Global Politics

87. Discovering the Power of Mindfulness: A Path to Stress Reduction and Mental Clarity

88. Breaking the Silence: Shedding Light on Mental Health Stigma

89. The Art of Travel Photography: Capturing Moments and Memories

90. The Science of Happiness: Strategies for a Fulfilling Life

91. Unlocking the Mysteries of the Universe: Exciting Developments in Astrophysics

92. The Power of Storytelling: How Narratives Shape Our Understanding of the World

93. Unlocking the Universe: Exploring the Wonders of Space

94. Sustainable Solutions: Nurturing a Greener Future

95. The Art of Communication: Finding Your Voice

96. Amazing Animals: Discovering Nature's Wonders

97. Let's Get Creative: Fun Art Projects for Kids

98. Fun with Numbers: Math Games and Puzzles for Curious Minds

99. Healthy Habits for Happy Kids: Tips for Staying Strong and Active

100. Why should we have breakfast every day?

• Example of Researchable Topics | 220+ Great Ideas in 2024
• 140 Best English Topics For Discussion That Everyone Love

Work Presentation

Work Presentation Titles typically require results-oriented and impactful. You should highlight the value and outcomes of the work being presented.

101. Driving Innovation: Strategies for Business Growth and Adaptation

102. Efficiency Redefined: Streamlining Operations for Optimal Performance

103. Ethical Leadership: Building Trust and Integrity in the Workplace

104. Driving Sales Growth: Effective Strategies and Customer Engagement

105. Quality Management: Driving Excellence and Customer Satisfaction

106. Harnessing the Power of Technology: Enhancing Productivity and Innovation

107. Creating a Culture of Continuous Learning: Investing in Professional Development

108. Data-Driven Decision Making: Leveraging Insights for Business Growth

109. Breaking Barriers: Overcoming Obstacles in the Workplace

110. From Problem to Opportunity: Embracing a Solutions-Oriented Mindset

111. Empowering Employees as Problem Solvers: Encouraging Initiative and Ownership

112. Why We Have Too Few Women Leaders

113. Mastering the Art of Persuasion: Techniques for Successful Sales

114. The Science of Selling: Psychology and Techniques for Sales Professionals

115. From Glass Ceilings to New Heights: Advancing Gender Equality

116. The Power of Diversity: Harnessing the Strength of Women at Work

117. Overcoming Procrastination: Strategies for Boosting Productivity

118. "Future-Proofing Your Career: The Power of Upskilling and Reskilling

119. Transforming Talent: Enhancing Skills through Upskilling and Reskilling

120. The Path to Relevance: Thriving in the New World of Work through Upskilling and Reskilling

• Survey Result Presentation – Ultimate Guide to Practice in 2024
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Here are some tips that help you to create catchy title ideas. 

#1. Come with Subtitles

Subtitles can effectively communicate the essence of your content, target a specific audience, or highlight the key benefits or takeaways. 

• Take a blog post about travel tips as an example, you might use the title "Exploring Paradise: Island Hopping in the Caribbean." Adding the subtitle "Island Hopping in the Caribbean" clarifies the specific focus of the article, attracting readers who are seeking travel advice for that region.

#2. Easily pronounced

Ensuring that your title is easily pronounced is an important consideration. It will facilitate word-of-mouth recommendations, make it easier for readers to remember and share, and overall contribute to a positive reading or viewing experience. 

• For instance, if you're writing a magazine article about healthy eating habits, a title like "Nourishing your Body: Fueling for Optimal Health" could be revised to "Eating Well: Fueling for Optimal Health." This revised version retains the core message while utilizing more accessible language.

#3. Using a famous quotation

Using a famous quotation in your title is a good choice too. Famous quotations often carry a sense of familiarity, evoke emotions, or convey profound ideas that resonate with readers. Since then, great titles have been born effortlessly.

• For example, if you're writing a self-help book on personal growth, you could use a title like "From Impossible to I'm Possible: Embracing the Journey" and incorporate the famous quote by Audrey Hepburn: "Nothing is impossible. The word itself says 'I'm possible.'"

#4. Use one strong short phrase from your paper

Why don't you extract a strong and impactful short phrase from your paper into the title that can be an effective tip to grab the attention of your readers? This technique offers a glimpse into the essence of your content and entices readers to explore further.

• For example, if you're writing a persuasive essay about the importance of voting, a title like "Your Voice, Your Power: Igniting Change through the Ballot" incorporates the phrase "Your Voice, Your Power" to emphasize the individual's agency and the transformative potential of participating in elections.

#5. Listicle Title Ideas

Listicle titles can be highly effective in grabbing readers' attention and conveying the informative and engaging nature of your content. Listicles offer a clear and organized format that promises easily digestible information.

• For example, A Beginner's Guide: 5 Steps to Mastering a New Language. Here, you give readers clear information about your content and address what the reader really needs. The numbered format promises clear and actionable information. 

#6. Descriptive Title ideas

Make a list of descriptive words, and power words to start your title.

• Some examples that come on top are Comprehensive, Essential, Practical, Powerful, Proven, Excellent, Awesome, Innovative, Insightful, and Expert. Actionable, Game-changing, and more.

#7. Problem-Solution Title ideas

For many types of content, especially to address current practical issues, consider using a solution-oriented approach. This type of title highlights a common problem or challenge and suggests that the content provides solutions or strategies to address it.

• It can be something like: "From Chaos to Calm: Effective Strategies for Organizing Your Life". In this example, the problem is clearly identified as chaos or disorganization, which is a relatable issue many people experience. The solution is then presented as an effective strategy for organizing one's life.

📌 Tips: Asking Open Ended Questions helps to generate ideas, better than closed-one! Check out the top 21+ Icebreaker Games for better team meeting engagement!

#8. Comparative Title ideas

make a strong comparison between two or more things to highlight differences, advantages, or benefits. This sparks their interest and invites them to explore your content to understand the nuances and make an informed decision.

• For example, "Traditional vs. Digital Marketing: Choosing the Right Strategy for Your Business."

#9. How-to Title ideas

This type of title indicates that the content will provide step-by-step instructions or guidance on accomplishing a particular task or achieving a specific outcome. 

• For example, "Mastering Public Speaking: A Step-by-Step Guide." 

#10. Title Generator Tools

Title Generator Tools can be an excellent source of inspiration, especially when you're feeling stuck in a creativity block. These tools use algorithms to generate titles based on keywords or themes you provide, saving you time and offering a fresh perspective.

• Some popular tools for you to refer to as Portent's Content Idea Generator, Tweak Your Biz Title Generator, Answer the public, HubSpot's Blog Topic Generator, and Blog title generator by Ryan Robinson.

🎊 Spin more fun to your title brainstorming session! Learn to evaluate if your title works with the AhaSlides rating scale or Live Q&A tool , to make sure that your chosen title makes sense to the general public! You always can use AhaSlides Word Cloud Tools to gather more feedback and ideation from the crowd!

Whether you're writing non-fiction, or fiction, presenting a project, or creating blog posts , investing time and effort into creating effective titles is crucial. Remember to consider the specific genre, audience, and purpose of your content when generating titles to make sure they evoke emotion, convey the benefits or key takeaways, and create intrigue. 

Now it is your turn to craft titles that no one can ignore. If you are looking for more ideas to display your presentations, check out more AhaSlides articles, templates , and tips. 

Ref: ThoughCo | Goodreads

Frequently Asked Questions:

What are good titles.

Good title ideas should be lean but clear, and easy for readers to understand in 1-2 seconds. Clever titles can convey effectively the unique selling point by promising a solution or hinting at an intriguing story that can make readers more likely to engage with the content.

How long should a good title be?

There is no fixed rule about the title’s length, however, the first words and the last three words of a title are essential, as they can leave the biggest impression on readers or audience. The ideal length for a title might be a mere 6 words.

How long is the longest title?

3,777 words (Vityala Yethindra’s book title).

Astrid Tran

I've got my rhythm with words

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• Sep 5, 2023

How to write an attention-grabbing title for a scientific poster

Scientific poster sessions are the best opportunity to be introduced to new, exciting, and potentially unfamiliar research topics. It’s a treasure trove of scientific know-how.

But as you do a little window shopping at the session, how do you decide which poster to walk towards?

Of course, eye-catching visuals are important for drawing attention. Though naturally, your eyes are also going to be drawn to the titles of each poster.

You see the typical “Investigation of X” and the classic “Characterisation of Y”.

It’s kind of what you expected. But you’re the lookout for the unexpected .

Instead, you might be more drawn to bolder posters written by an academic wordsmith with a compelling and captivating title which dares to challenge the literature and tugs at your heartstrings. After all, the title is the first thing the audience tends to read, and can influence whether they want to engage in a conversation with the presenter.

Though what kinds of titles grab the most attention at a poster session?

If you’re at the stage of writing your poster abstract and want to land a solid impression with the attendees, we’ve got a few tips to help you to create a solid title! 👇

Write your main key finding as your title

Have you ever wondered why it’s extremely tempting to click on news articles with headlines which sound like major clickbait?

“Homeless man wins $100M lottery and his life changed FOREVER”

“Family reunited with missing pet dog after searching for 5 long years”

It’s because these titles immediately convey the main take-away or finding of the story, and as readers, we want to know how the article got to that conclusion. I want to know HOW they found their dog and HOW they persevered for 5 years! Tell me MORE!

You can apply that exact same writing principle when concocting your scientific poster title when you’re writing your abstract.

In practice, having your main research take-away displayed as your title can poke and prod at the audience’s curiosity to want know the rest of the story . But it’s important to remember that your title should reflect the closest possible truth and isn’t misleading (i.e. does Drug X “cure” or “alleviate” disease symptoms?)

So why not try a title along the lines of:

“Living fossil discovered in the ancient waters of the Amazon River”

“Killer T-cells possess unique cellular compartments for carrying cytotoxins”

Though if you don’t yet have any conclusive findings, what’s another great approach for writing your title?

Write your title as a short question

This one’s easy! Everyone has a research question for their topic that they know like the back of their lab glove.

If you can shorten yours to <15 words, then you’ve got a solid title right there!

“Do malaria parasites need Protein X and Y in order to grow?”

“Who are the victims of ocean acidification in coral reefs?”

“How do macrophages promote multiple myeloma development?”

Though how else can we be more creative with our titles? 🎨

Write your title as a creative analogy

Have you got a penchant for wordsmithing? For those who want to get a little more creative with their titles, writing an analogy is a great way to dust off your high school poetry skills and makes your findings more accessible to everyone.

We’ve covered analogies for communicating research in extensive detail in our other post , but in a nutshell:

Write a metaphor, like:

“Chromosome 17 contains the blueprints for cellular DNA-damage responses”

“Angiogenesis: Blood vessels are complex highways inside of your body”

Write a simile, like:

“Black holes are like whirlpools in outer space: a model of their formation”

“Click-chemistry is like putting together pieces of LEGO ”

Not sure what analogy you could use? Perhaps you can ask a handy tool to inspire you. 👇

Write your title with the aid of Generative AI

We spend a LOT of brainpower on science already. So if any of the above examples resonated with you (but you just can’t think of a good title that hits the spot), pass the job over to generative AI!

After all, it’s no secret that generative AI tools, like ChatGPT, are helping us to develop new ideas by cutting down brainstorming time. If you’re not familiar with these tools, check out our guide here .

Then, after introducing your topic to your preferred AI model (perhaps by first feeding it your abstract), you can ask it these simple prompts:

“What is my main key finding or take-away message based on my abstract?”

“Write me 10 catchy titles which are <15 words based on my abstract”

“Write me 10 creative analogies for my research topic based on my abstract”

“What key research question am I asking based on my abstract?”

“Tell me something cool about my abstract that I don’t yet know myself” 🤪

Make an impact at your next poster session!

Ready with your brand new poster title? Fantastic! ✨

Though perhaps the title is all you’ve got time for, and there’s still the matter of actually DESIGNING the rest of the poster. And you’re running out of time until the conference!

Animate Your Science’s poster design services will connect you with our team of PhD-trained science communicators and professional artists to craft you a poster that’ll grab everyone’s attention. From layout to illustrations, allow us to take care of the design work so you can focus on what’s most important: your research!

Contact our team today to maximise your research poster’s impact.

Related Posts

How to use ChatGPT: Opportunities and Risks for Researchers

How to deliver an engaging scientific poster presentation: Dos and Don’ts!

5 compelling reasons to create a fresh scientific poster for every conference

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Create relevant and appealing titles with the Title Generator. You may use keywords, phrases, or topics you have entered to create titles.

How would you like the results to appear?

What is Title Generator?

Title Generator helps you generate a host of titles based on the search terms, keywords, or topics you have entered.

A title is a key feature that will induce people to click on your site and read your blog or article. If your site doesn't have a catchy title, the chances are that the reader may not click through to read it. Having a unique title is as important as writing good content for your blog or article.

A specific title will inform your reader what questions you have a deal with, what information you are offering. The reader will make an informed decision as to whether to click and read the content or not and will do it only if they think that it is something they will need or something they will find interesting. All this from the title.

A good title should be interesting, grab the reader's attention, solve their needs or be informative, set expectations for the rest of the article, induce the reader to click through and read, and include keywords of the topic or niche are writing on.

When you select titles, you will know how hard to include all or most of them into your headline.

All this involves extensive research, but our Title Generator will make this easier for you. You need to focus on excellent content; we will ensure we develop great title options for it.

Features of Title Generator:

Generate Relevant Titles - The titles generated will be relevant to the industry, niche, topic, etc., that you want. It wouldn't be some random or irrelevant keyword.

Generate Customized Titles - Whether you want your title result to be a sentence case, title case, or all caps, etc., you can customize.

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Generate Unlimited Titles - If you are not happy with the first several titles shown up, you can generate more. Overall, you will be shown up to 700 titles from which to make your pick.

Accurate & Quick Results - Once you enter the keyword, the sophisticated algorithm will analyze its database for topics related to it. The results are correct and highly accurate. You will be shown all the results in a matter of seconds. You don't have to wait around for a long time.

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Do a bit of analysis, identify keywords relevant to the content you will write on, and then enter the keyword in the Enter Your Keyword box.

Select whether your keyword is a Noun or Verb .

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Choose how you want the title results, whether an upper case or title case, etc., by choosing the Advance Options .

You will see results in a popup for the keyword that you have entered in a matter of seconds.

If none of these titles are what you are looking for, select other categories at the bottom of the window.

Keep checking more titles until you identify a title that you think will work for you.

Once you have a great title, the rest of the content will fall in place.

Final Words:

A great title will increase your conversion rate by a whopping 528%. So, it makes sense to use Title Generator. It will help you curate titles for your articles, blogs, stories, essays, magazines, site pages, email, and just about any content that requires catchy, unique, relevant, and meaningful titles.

If you want to jump out and grab the reader's attention, a great title has the power to do this. Add great content to it, and you will see your traffic and conversions skyrocket.

A title generated using Title Generator will grab attention, drive engagement, enhance your SEO readability , increase clicks and conversions, and excite and interest the readers to peruse the content.

Frequently Asked Questions:

- Title Generator is a tool designed by our developers to create different titles for the specific content you have asked for.

- To use this tool, you must go through the tool and use it by following the how-to section's steps.

- There is no such basic plan available with our tool. Our tool is 100% free of cost, and hence, you are not required to pay for the same.

- No, there is no extension available till now. You can go through the website and use the tool for now.

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• How To Make Catchy Titles: 26 Tips & 88 Examples (Original & Fun!)

Posted by Rubin | Topics On Entrepreneurship | 3

How do you write catchy titles, for example for your (blog) article? Here you will learn all the tips for successful titles that will make readers click. W e are also interested in coming up with original titles, but above all we need titles that work and make people click ! And you can find it here. Read more…

Contents of this page:

Tip 1 – Add a number to your title (which is not a round number!)

So the following title can be improved:

The best tips for falling asleep

We just need to add the number of tips.

The 10 best tips for falling asleep

You get bonus points if you place an odd or non-round number because it feels ‘real’ then:

The 11  best tips for falling asleep

A number like 10 or 5 is very round. Because top 5 lists and top 10 lists are made so often, the reader will think: “They probably only had eight tips and they should have added two just as quickly to complete it.” When you use a non-round number, such as 11, all 11 actually seem to be in the list correctly. This arouses the most curiosity.

Tip 2 – Add the year in which the article was updated

Suppose your title currently looks like this:

The 50 Most Inspiring Movies Ever

Then add the following:

The 50 Most Inspiring Movies Ever (Update 2021)

A current year reassures the reader. He / she no longer has to think about whether it is an outdated article. This ensures that readers do click on your article, and not on the articles of the competitors that do not have a year.

Tip 3 – Add parentheses [Square] or (Round)

Somehow this addition gets a lot more people to click on your article.

Examples of this tip:

Learning to knit … what are the 20 best tips? (List) The 8 most common spelling mistakes in the US (# 5 will surprise you) Pony riding, everything you need to know [Checklist]

Square brackets are especially useful for indicating the type of content. For example:

• [Checklist]
• [Complete Guide]
• [Worksheet]
• [Infographic]
• [Slideshow]
• [Incl. Photos]

Tip 4 – Make your title active: Add a verb where possible

With every title you create, from now on you think: ‘Is it possible to add a verb here / adjust the sentence so that it contains a verb’? In other words: a call to action.

‘Helpful podcast about quitting smoking’ changes to: ‘ Listen to this handy podcast about quitting smoking.’ “The Best Method to Quit Smoking” changes to ” Use This Best Method to Quit Smoking.” Or, ” Learn this handy method to quit smoking.” Or: ” Download this method to quit smoking.” ” Buy these recommended e-cigarettes. ‘ Find your perfect method to quit smoking’ ” Download this hypnosis to quit smoking ‘ ‘ Learn everything you need to know about quitting smoking here’ ‘ Get access to all tips to quit smoking here’

Tip 5 – Create catchy titles? Add an all-or-nothing statement

All-or-nothing statements are a powerful part of the Milton model . Let’s immediately show some examples of this technique:

With these sleep tips you will never be awake again at night . 9 crazy photography tricks that always work. 20 tips to always beat everyone with Monopoly. You always get fantastic grades with these study tips. Get rid forever of your unproductive work habits.

Tip 6 – Make a promise: ‘After you have read this article (you will never do x again)’

Combine this tip with the previous tip for extra effect:

After reading this article you always jump out of bed in the morning . After reading this article , you can read anyone like a book.

Tip 7 – Use hypnotic / emotional words

These are words like

• Straight away
• Influential
• pay attention

[ Beware ] 20 Dangerous  Tips for Reading Someone’s Mind With these 20 tips you guarantee that your entrepreneurial dreams come true 10 Happiness Tips – Have a smile that you can be proud of 21 things you immediately can do for confidence What This Shocking 2021 Study Reveals About the Paleo Diet [Unmasked]  Timmy’s E-Course Carpentry Review –  Shocking (Caution)

You can read all about these powerful words in the article about powerful marketing words .

Tip 8 – Use adjectives and adverbs wherever possible

Does your title still have room for a few extra words? Then see where you can add an adjective. You can also find powerful adjectives in the previous tip (about powerful words).

This title could be improved: “25 Ways to Earn Passive Income.” With adjective, “25 Guaranteed Ways to Earn Passive Income.” Or, “25 Incredible Ways to Make Passive Income.” Or, “25 Effortless Ways to Earn Passive Income.”

Let’s look at one more example:

This is already a very strong title: ’36 Ways to Instantly Connect with Everyone! ‘ With a few adverbs we can make it even more powerful: ’36 ways (that work!) To instantly connect with everyone! Or: ’36 proven ways to instantly connect with everyone! ‘

Here are more powerful adjectives and adverbs for titles:

• Effortless ways to …
• Guaranteed …
• Incredible …
• Irresistible …
• Fast working… (tips)
• Immediately applicable … (tips)
• Never seen …
• Surprising …
• Step by step -… (for example: explanation / methods)
• 10 golden tips …

Tip 9 – Use a surprising or threatening statistic

For example:

How 60% of people in their thirties encounter a burnout.

Tip 10 – Use the premise ‘Why’

The technique ‘ presuppositions / implications ‘ is very useful to use in titles because it ensures that something that is actually not normal at all is displayed as the status quo.

Why you as a man should buy a watch. Why Everyone Should Use This Sleep Tip.

Tip 11 – Refer in the title to your fantastic content

Use the words “This way,” “Like this,” or “This.” With this technique you refer in your title to fantastic tips and techniques in your article. In the meantime, there is nothing about this in the title itself. The reader must therefore now click.

This is how you blow your audience away during your presentation (10 tips) In this way you pass your driving exam in one go. These 9 tips will transform your dating life.

Tip 12 – Use the word ‘How to …’

Start your title with, “How to …” This will appeal to your readers’ “how to” instinct. An example of this is:  How you do / get x.

Starting entrepreneur? How to immediately achieve your first 5,000 in turnover.

Tip 13 – Don’t finish your title

Give a very concrete answer to the reader’s search question, but leave out the most important part of the answer so that one has to click through to the article.

I tested a Deliveroo job for a week and earned $ ___

Tip 14 – Use the words: ‘Who else?’

This is one way of incorporating social proof into your title.

Who else wants more real fun and less stress during their vacation? 20 Tips!

Tip 15 – Start with: ‘The secret of …’

This technique for catchy titles only becomes clear when you see the examples:

The secret to successful podcasting.

Tip 16 – Use the ‘You can get the most out of it’ title

I am actually referring to the English saying: ‘Have your cake and eat it too’. This is the feeling that you get bonus on bonus on bonus. The benefits don’t stop!

Now you can quit your job and make even more money.

Tip 17 – Do {skill} as {World class example person}

View the examples to immediately understand this technique:

Speak Spanish like a diplomat. With these tips you can party like a Paris Hilton.

Tip 18 – You did … wrong all this time

There’s nothing more tempting to click than to be told you’ve been doing something wrong for years … And the title doesn’t even tell you what it is! These titles are therefore guaranteed to generate clicks.

An example:

You brushed your teeth wrong all this time – This is how you fix it!

Tip 19 – Ask a question

If necessary, combine this tip with the previous tip. Somehow include a question mark in your title, because according to studies by Clickflow and Backlinko, titles with questions have a click through rate that is 14% higher.  compared to titles without question.

Did you know you’ve been brushing your teeth wrong all this time? This is how you fix this!

Tip 20 – Refer to scientific research in your title (or other authorities)

Scientific research can sometimes give that extra push to get someone to click. You can also refer to CEOs or celebrities! Just look at the example below:

Do you want to know what research really works to fall asleep quickly?

Tip 21 – Respond to the fundamental needs with your title

One of the related basic needs is the fear of falling behind or missing out . An example is:

Did you know that you miss out on a lot of fun evenings ? 10 tips for the best outings! 17 things you need to know / read to keep up with the latest fashion trends. What Everyone Should Know About Writing Catchy Titles.

We have written a separate article about the basic needs . At the bottom of that article you can read how you can respond to this in your titles and other marketing communication.

Tip 22 – ‘Upgrade’ your tips!

You may already know that putting the word ‘tips’ in your title will generate a lot more interest. Now let’s take it a step further: don’t just give tips, but upgrade your tips. Just look at the examples below:

9 tips that actually work. 8 things you didn’t know …  60 tips you wish you had known before.  10 golden tips. 18 quick-acting tips. 24 little  tips. 8 directly applicable tips. 11 tips (directly applicable!)

The above examples are a lot more catchy than usual: ‘9 tips …’ Right?

Tip 23 – Use these time-tested quantitative words for catchy titles

There are a number of words that have proven themselves time and again as part of a catchy title. So use these words for your articles.

• 11 Lesser known ways to …
• Here’s a quick way to …
• 50 Principles
• 39 Insights
• 27 strategies
• 5 brilliant headline hacks for insanely high organic CTRs

What do you notice about these words? They are quantitative: you can put a number in front of them. This tip therefore goes well with the very first tip of this article: put a number in your title! This appeals to readers so well because it is so specific, among other things. This appeals to your readers’ ‘how to’ instinct.

36 ways to instantly connect with anyone!

Tip 24 – Address your readers directly in your catchy title

You literally name your audience in your title. Are you writing an article for fashion bloggers? Then use the following first words in your title:

WordPress fashion bloggers, read here 4 ways to protect your blog from hackers.

If your article is specifically for bloggers, your title could look like this:

All struggling bloggers, use these 3 strategies to get more blog traffic.

Tip 25 – Get inside your audience’s head: ‘What would your audience like to click on?

Put yourself in the shoes of your ideal reader. What makes a title irresistible to them? Simple: if you show that you also know all their pressing questions :

• Who is that guy who can be seen on social media every day?
• Why is {infamous person} spamming us?

People also like to click on honesty and free things:

• Our honest review / experience
• Honest opinion
• Is it worth it?
• Is it worth your money?
• Everything you need to know
• Read this before you buy
• This is what we know
• Is he really what he claims?
• Does it really work?
• The truth about …
• Suitable / Usable?
• Our experience as a customer

Tip 26 – Grab the Milton Model for inspiration for catchy titles

If you’re familiar with the Milton Model, you may have already noticed: many of these tips are based on techniques from the Milton Model. For extra inspiration, it is therefore a good idea to consult the article about the Milton Model .

Those were all the tips. Read my related articles about persuasion and let us know in the comments what great titles you have created. I like to read your convincing titles and articles!

Related: also read this...

About the author.

Hello! Thanks for reading these articles. My intention is to make happiness as simple and clear as posssible. By the way, excuse my English. I am not a native English speaker since I live in Amsterdam. Much appreciated if you use the comments to make suggestions on my grammar. See ya in another blogpost!

Tags: blogging , marketing communication , writing

Nice post. I learn something totally new and challenging on websites

Estudo Cristão me ajuda a encontrar respostas para minhas perguntas sobre Deus e a vida espiritual. Os vídeos são esclarecedores e me permitem aprofundar minha fé de maneira significativa. – Isabel M.

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Further Reading (Related)

Top 5 business (must read).

Here you will find the top 5 most appreciated sources/articles on entrepreneurship:

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• Divi WordPress Theme: Review & Experiences [Bad?]

Dear reader, thank you so much for dropping by on this curious happiness and business blog. I want to inspire you to get the best out of your life and business. Being happy and following your heart are my subjects.

Have fun with reading!

Title Generator

Free AI Title Generator

Generate a list of catchy titles and headlines with our AI-powered title maker. Increase your reach with blog posts, email campaigns, social media and more.

Top Skincare Products for Any Budget

By using AI title generator, you agree to Open AI’s terms and conditions . Wix assumes no responsibility for results, verify you have the right to use the generated results before publishing.

How to use our free headline generator in 6 steps

Great headlines are an essential tool for engaging your audience. They improve click-through rate, broaden your audience and increase your potential to monetize your content. Try our free online title maker for access to original headlines that are proven to drive clicks.

Enter your keywords

Type your topic or a couple of keywords into the Title Generator search bar.

Click ‘Get Your Title’

Select the orange button to the right of the input field to populate your initial list of titles.

Refine your results

Zero in on your target by choosing a “subject” from the drop-down menu.

Expand your options

Click “Load More” to see additional custom titles and headers generated just for you.

Copy your selections

Copy your favorite titles and apply them immediately or stockpile them for later. 

Watch them work

Enjoy the results as you see increased views and engagement with your content.

More creative title generators from Wix

Blog Title Generator

Hook your audience with engaging titles generated by our free AI blog title generator.

YouTube Title Generator

Go viral with irresistible headlines created by our free AI YouTube title generator.

What makes a good title?

Good news. Your days of agonizing over how to write a headline that converts are over. Check out our guide for choosing the best titles from our AI title generator.

Optimize the length

50-70 characters is usually the sweet spot for a catchy title. It offers enough information to hook the reader without overwhelming them or getting cut off.

Add numbers & dates

Titles with numbers in them have a higher click-through rate. Include the year to show your content is current or the number of tips you’re sharing.

Test your title

Use the acronym SHINE (Specificity, Helpfulness, Immediacy, Newsworthiness, Entertainment value) to test the strength of your headlines.

Elevate your words

Use ‘power words’ that trigger an emotional response from the reader so they want to dive in. For example, words like ‘best’ and ‘sizzling’ are great options.

Title ideas for your content creation

Our title generator will help you get ideas and create catchy titles for your "how to" articles and guides, presentations, website, product descriptions and more. 

We’ve put together a list of some of the best title examples from our AI heading generator to get you started. Try it out for yourself and ensure every piece of content you create has a title that draws attention and drives engagement. With the right title, you’ll hook audiences to keep reading, watching or listening right from the start.

10 Things I Wish I Knew Before Having Kids

5 Y2K Fashion Trends We’re Obsessed With in 2024

What’s Potato Milk and Why’s Everyone Talking About It?

Get a 6-Pack by Spring With These 7 Exercises

20 Thrifting Hacks That Will Change Your Life

The People Closest to Madonna Share Big Secrets

What the 1% Doesn’t Want You To Know

Why Mozart Is Still Relevant in 2024

15 Startling Facts About America

The Myths and Facts Behind the Royal Family

How to Know if You're Ready To Run a 5k

My Unlikely Soccer Success Story

Top 10 Easy Recipes of 2024

5 Best Gardening Apps in 2024

Why You Need To Buy This Goat Milk Soap

Are these All-Inclusive Resorts Worth the Price?

20 Birthday Party Ideas for Kids

A Complete Guide to the Stock Market in 2024

Say "Yes" to These 5 Wedding Budgeting Tips

Why Carbs Are Here To Stay

More Wix tools

Don’t stop at the headline generator. Try out our other free business tools to boost your brand.

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Create stunning videos in minutes to engage your audience and showcase your work.

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Optimize your photos for anything. Adjust image size, file size, file format, crop and more. 

Showcase your new business name with a custom logo that reflects the essence of your brand

Title Generator FAQ

What is title generator.

Title Generator is a free Wix Tool that helps you increase engagement with your content by generating catchy titles, headlines, subject lines and more.

How does our title creator work?

Our title name generator uses AI technology that transforms the words you input into a list of creative, catchy and effective headlines for you to use however you’d like.

How do you create a unique title?

Finding a unique title can be hard. That’s where our free headline creator can help. Just input your topic or some keywords into the Title Generator and you’ll instantly get a list of catchy titles.

How do you choose a good title?

When creating a title, there are a few things you should consider. First, you’ll want to make sure you are earning your audience’s trust. Confirm that your title accurately reflects your content and consider adding the year to inform scrollers that your information is current. Next, check that your title is within the character limit for whatever search engines people might be using. Around 60 characters is usually a good sweet spot. Lastly, you’ll want to make sure your title is attention-grabbing. People are exposed to a lot of content daily, so you have to work to get them to click.

 Bring your titles to life on a professional website 

Back to all topics

• Online Marketing
• Business Hacks

17 Techniques to Craft Irresistible Titles [Free Templates!]

How to create titles?

No matter what title you want to create, it's a good idea to stick to these 6 basic rules:

• Fulfill with a promise
• Test different variants
• Use the language of benefits
• Write concisely and specifically
• Remember about SEO
• Appeal to the emotions of your audience

1. Keep your promise

2.test, test, and test again - test.

Create several versions of one title. The first thought in creating a headline may not always be the best one. A good headline needs to be analyzed. Having several variants to choose from will make it easier for you to choose the perfect one. You can also try A / B test and change the titles from time to time even after the text is published. Thanks to the statistics from analytical tools, you will find out which title brings better results. Use different techniques of persuasion and choose different keywords. See what works for your audience and what search engines like. Remember that there is no single recipe for a successful headline for every article. Choose a formula that reflects the nature of your text.

3. Use the language of benefits

Use your title to tell the users what they will gain from reading the article. Use the information gap and include interesting facts or specialist knowledge in the article. It is worth sharing your own experience - this will make your article unique. Revealing secrets in the form of a case study or a guide based on your own experience will undoubtedly be perceived by your users as valuable.

4. Write concisely and specifically

The catchy headline should be short. It's best if you can fit in 70 characters with spaces. It is also essential in terms of positioning. Search engines will not display the full title if you exceed the maximum of 600 pixels. The more extended title will be cut off and thus will lose the original message and power of persuasion.

5. Remember about SEO 

The title is the perfect place to put your keywords. Choose the most important keywords that define your industry or are closely related to the article's topic. Use free keyword planning tools for this. However, remember not to overdo it with the number of keywords in the header. Otherwise, you'll get an effect keyword stuffing that looks unnatural.

BOWWE Growth Hack

Use long-tail phrases. Extended terms are more unique - with their help, you can describe the problem in detail. It can be difficult for you to break through the competition in search engine rankings with really popular single keywords.

6. Appeal to your audience's emotions.

Use language that will touch your readers' emotions. Instead of referring to the facts themselves, express your enthusiasm in words (Learn SEO basics easily - it's possible). Personalize your title and address the recipient directly, preferably you. Formal phrases can be dissuasive, while too general, impersonal phrases will lose their force in the message.

17+ proven patterns for building catchy titles

Are you struggling to create headlines that grab your readers' attention and leave them wanting more? Do you find yourself staring at a blank page, searching for inspiration and ideas?

Don’t worry because copywriting formulas are here to save the day! These powerful writing techniques have been used by copywriters and marketing gurus for years, and for a good reason. They are incredibly versatile and can be adapted to fit almost any type of content. Simply input your topic into one of these formulas, and voila - a captivating headline is born.

So, what are you waiting for? Let's dive into the world of copywriting formulas and discover the secret to crafting titles that will drive traffic to your website and keep your readers engaged.

How to create catchy headlines?

• Apply the information gap
• Create lists and tips
• Use numbers
• Start with How
• Show a faster way to achieve your goal
• Use storytelling
• Reveal a hitherto unknown secret
• Create guides and tutorials
• Keep others from making a mistake
• Show ready solutions
• Help save others time and money
• Start with Why
• Show what your content contains
• Stay updated
• Show the recipient what they should do
• Refer to others
• Use Power Words

1. Apply the information gap

Have you ever heard of the curiosity gap? It's the gap between what we know and what we can know. Whenever our mind encounters incomplete information, we experience this gap. Our natural instinct is to satisfy our curiosity and quickly fill in the missing pieces.

As a content creator, you can leverage this information gap to ignite the reader's thirst for knowledge. And the best way to do this is through a captivating title! By withholding essential details in the headline, you can create an untold story that entices readers to click and explore further. This approach works particularly well when the topic addresses the reader's personal situation and provides valuable insights.

So, how can you create an information gap with a title? Here are some examples to inspire you:

• Revealed: The Shocking Cost of Hiring a New Employee
• Is Your Profession Among the Top Gainers in Today's Job Market?
• Brace Yourself: The Unstoppable Rise in Price of Your Favorite Smartphone
• By using these tried-and-tested techniques, you can create titles that engage readers and drive traffic to your content.

Curiosity gap vs. clickbait

It's crucial to distinguish the curiosity gap from clickbait. Unlike clickbait, which manipulates readers' emotions and lures them into clicking a title by making false promises, the curiosity gap technique piques readers' interest without misleading them.

Clickbait often leaves readers disappointed as the article fails to deliver the promised value. Such poor quality content can trigger readers' fury, and this tactic is frequently employed by gossip websites to increase clicks.

2. Create lists, guides, and tips

One of the most effective ways to write an engaging article is to transform it into a list of practical tips, inspirations, or a checklist.

By dividing the content into easy-to-follow steps or sub-items, you can create a specific hierarchy that organizes the text and makes it easier to read. This approach not only makes the content clear and understandable for the reader but also makes it easier for you to write. 

Furthermore, listed texts tend to go viral and increase the chances that readers will choose this type of article. This is because they provide a guarantee that the reader will find specific information in the article rather than having to sift through a massive amount of text. 

Additionally, listed texts allow readers to quickly scan the article during a short break at work and find the most exciting information.

3. Use numbers

Looking to attract more eyeballs to your content? Consider using numbers in your title - they're a proven tactic that can draw in readers with their numerical structure. By starting your title with a number, you can make it stand out from the crowd of letter-based titles out there.

For maximum impact, try using odd numbers - they're more attention-grabbing than even ones. Instead of the tired and true "5" or "10" ways to do something, go for something like "7 secrets to skyrocket your website traffic".

Need some inspiration? Here are a few examples of compelling number-based titles:

• 6 must-visit destinations in Italy that will leave you breathless
• 8 steps to building the perfect website, even if you're not a tech expert
• 11 creative ideas for writing articles that readers can't resist

4. Start with the How 

When searching for information, people typically use the word "How" to formulate their queries. By incorporating this word into your title, you can pique the reader's interest and guarantee the popularity of your content.

If your article is a tutorial or you're sharing your experience, starting your title with "How" suggests that your text contains the answer to a specific question. The beauty of this technique lies in its directness, as the reader expects a clear and concise solution. However, it's important to deliver on your promise and provide the reader with the answer they're seeking.

Consider these examples:

• How to Effectively Stay in Shape After Losing Weight
• How to Create Engaging Blog Content When You're Not an Expert
• How to Earn Your First Blogging Income

But don't limit yourself to just "How" questions. You can also turn your title into any other thought-provoking question, like:

• At What Age is it Best to Launch Your Own Business?
• Should You Combine Work and Passion for More Income?
• What Are the Traits of the Best Project Managers?

5. A faster way to achieve a goal

As humans, we crave fast and impressive results with minimal effort, and this holds true for online content as well. To captivate your audience and encourage them to take action, it's crucial to provide them with intelligent solutions, tutorials, or beginner's guides that can expedite their progress. Crafting titles that offer shortcuts is an effective way to do this, and here are some proven examples:

• Start Your Own Blog in Just a Month
• Increase Your Earnings with Only 5 Hours of Work Daily
• Master Coding by Practicing for Just an Hour a Day

6.  Storytelling

There's nothing that resonates more with readers than authenticity. And what better way to achieve that than by telling a captivating story or sharing a personal experience?

Incorporating storytelling into your content can work wonders, whether you're writing an article or a case study. To create an effective title, try using this formula: "How did we get there" or "How I did it."

Check out these examples to get an idea of what we're talking about:

• "Here's How We Developed an App Prototype in Just 3 Weeks"
• "How I Transformed My Qualifications and Became a Programmer at 50"
• "From a Garage Computer to the Most Valuable Company in the World: The Story of Apple"

If you want to boost your traffic to the next level, consider using these proven techniques to create captivating titles.

7. Reveal an unknown secret 

Unlock exclusive knowledge and make your readers feel special with these proven techniques. Everyone loves a good mystery, and by sharing insider secrets from successful companies, such as cracking the Google algorithm for more effective positioning, you'll keep your readers hooked.

• "7 Sins No Manager Will Confess"
• "Biggest Corruption Scandals in History"
• "How to Write an Article to Alienate Everyone? The Biggest Mistakes of Copywriters"

These attention-grabbing titles will help you achieve the highest traffic and keep your readers coming back for more.

8. Create guides, tutorials

One effective way to create engaging titles is to provide clear and helpful instructions on how to do or use something. Guides can take many forms, including articles, videos, or infographics, and can establish you as an expert in your field. Updating them is also a breeze, as you can simply add new threads to keep them fresh and relevant.

• Ahrefs' Mega Guide: Effective Competition Analysis
• The Indispensable Guide to Uploading Your First YouTube Video
• Whip Up Your First Course in Just 15 Minutes with This Simple Mixer Instruction Manual

Another effective approach is to use the "How..." formula to offer a ready solution to users' problems. For instance:

• How to Create a Portfolio Even Without Much Experience: A Step-by-Step Guide
• How to Start Coding from Scratch: A Comprehensive Tutorial

With these tips and tricks, you'll be well on your way to crafting irresistible titles that will drive traffic to your site and establish your authority in your niche.

9. Protect others from making a mistake

Making mistakes can be costly, which is why we all want to learn from those who have more experience. Be the wise mentor for your audience by sharing your knowledge and advising them on what to avoid. By imparting your expertise, you can help them achieve their highest traffic goals.

Some title examples to inspire you:

• Don't make these 9 common copywriting mistakes – learn from the pros
• Wedding planning disasters: Top mistakes to avoid at all costs!
• How to outsmart hackers: Tips and tricks to keep your website safe

10. Show solutions

It's important to remember that your title should offer value to your readers. By providing them with advice that can simplify their lives or save them time, you're more likely to capture their attention. Make sure to highlight the specific benefits that your solution can provide, such as a six-pack in six weeks or getting rid of greasy stains in just four steps.

Another key factor in crafting an irresistible title is to make it sound achievable. People love shortcuts, so if you can promise success with minimal effort, you'll instantly pique their interest. Just be careful not to over-promise or suggest something that's impossible to achieve in a short amount of time.

• The Ultimate Guide to Achieving a Six-Pack in Just Six Weeks!
• Say Goodbye to Greasy Stains: Four Proven Ways to Keep Your Clothes Looking Fresh

11. Save others time and money  

In the world of product and solution options, there's always room for improvement. It's crucial to present your audience with the most advantageous alternatives to save their time and money. It's time to show them that they're not stuck with just one solution. Adding descriptive adjectives like "free," "fast," and "cheap" can help attract them even more.

Check out these captivating titles that will surely attract your audience and increase your traffic:

• Unleash your creativity with a free Photoshop alternative!
• Don't have the budget for a social media specialist? Discover practical content tweaking tools!
• Are influencers' favorite powders too pricey? Try this cheap and effective alternative!

12. Start with Why

Give your recipient a question that accurately reflects their doubts and answer them satisfactorily way. This solution also gives a chance to appear in recommended fragments (features snippets) from Google. 

Recommended fragments (featured snippets) 

These are fragments of the website that correspond in the best way (according to Google) to the entered query in the search engine. They should not be confused with paid advertising. Google selects the fragments that best fit the query itself. They can be in the form of a list, answer to a question, instructions, etc. 

Search for a phrase "featured snippets"

To write a captivating title that attracts maximum traffic, it's important to pose a question that reflects the reader's doubts and provides a satisfactory answer. Here are some examples of attention-grabbing titles that utilize this technique:

• Why is the grass green? Unveiling the Science Behind Nature's Color Palette
• Why should you take out health insurance even if you have never been seriously ill? Exploring the Importance of Preemptive Health Measures
• Why is it worth saving money? List of the most important benefits that you never thought of

Alternatively, you can use similar word combinations to pose intriguing questions in your title. Here are some more examples:

• What are the top secrets of successful entrepreneurs? Lessons from the World's Top Business Leaders
• How to create an SEO strategy that will skyrocket your website's ranking? A Step-by-Step Guide to Mastering SEO
• Where can you find the best travel deals in 2023? Insider Tips for Budget-Friendly Travel

13. Show what your content contains

When it comes to writing captivating titles, there are plenty of proven techniques that can help you stand out in the crowded online space. One such technique is to highlight unique elements of your content, such as an interview or a photo gallery, in the title itself. 

Another effective strategy is to promote additional resources or content, such as downloadable PDFs, right in the title. 

By doing so, you'll be able to entice readers with valuable information and resources, increasing your chances of driving more traffic to your site.

Check out these examples of captivating titles that utilize these proven techniques:

• "How to Slash Your Daily Calorie Intake: Our Expert Tips and Tricks [+ Table]"
• "Discover the Hottest Reads of the Year: Vote in Our TOP 10 Books Poll"
• "Exclusive Behind-the-Scenes Look: Our Photo Report from the 2023 Oscars"

Incorporate an intriguing quote from an interview or conversation. By doing so, you'll grab your audience's attention and pique their curiosity.

Need some inspiration? Check out these examples:

• "I've always felt this was the right way." - Katy Perry reveals her secrets to success
• Expert opinion: "Social Media is bad for children's mental health" - What you need to know
• James Oliver on the growing popularity of Asian cuisine: "It should have happened a long time ago" 

Remember to choose quotes wisely - they should be concise and add value to the title. With this technique, you'll be one step closer to achieving your highest traffic yet!

15. Stay informed

Add the current year to your title when creating tutorials, guides, or summaries. This not only adds a sense of urgency but also signals to your readers that the information is fresh and relevant.

Check out these examples of captivating titles that use this technique:

• Ahrefs Competitor Analysis: The Ultimate Guide (2023 Edition)
• What's On: The Top Events in Warsaw for June and July 2023
• Fashion Forecast: The 10 Trends That Will Dominate in 2023

By incorporating this easy hack, you'll be on your way to creating titles that grab attention, pique curiosity, and drive traffic to your content.

Here are some examples of captivating titles that follow these principles:

• Say Goodbye to Sleepless Nights: 17+ Proven Ways to Beat Insomnia
• Boost Your Website Traffic Today: Start Your Mailing Campaign with These Simple Steps
• Upgrade Your Style Game: Discover the 10 Upcoming Fashion Trends You Need to Know

17. Cite others

One strategy that works wonders is showcasing real-world success stories. By including the names of well-known figures in your niche, you can instantly boost your credibility and establish trust with your readers. Check out these examples:

• Here's how Warren Buffet made a fortune. You also can!
• Learn to sing like Beyonce! Just follow these simple rules!

But be careful not to choose famous names just for the sake of it - make sure they are truly relevant to your content and audience. 

18. Use Power Words

Utilizing power words not only in your title but also throughout your content is a quick and effective way to encourage your audience to read on. However, it's essential to use these power words wisely, as not all of them will fit your niche. You can even include several power words in one title to make it even more compelling!

Here are some examples of winning titles that utilize power words:

• Discover the Ultimate Secrets to Boost Your SEO Rankings Today!
• Unleash the Untold Benefits of Social Media Marketing for Your Business
• Ignite Your Entrepreneurial Spirit with These Simple Yet Effective Strategies
• Unlock the Hidden Potential of Your E-commerce Business with These Proven Tips

Power Words

These words have the ability to stir up a range of emotions in your audience, encouraging them to take action. Categorized by feelings and moods such as greed, curiosity, laziness, lust, vanity, trust, anger, and fear, incorporating powerful words in your title can be the key to increasing engagement and conversion rates. 

How to apply knowledge in practice? Check out our heading ideas! 

The forms of headlines vary depending on what content they present and where they are located. They will look different in a gossip newspaper than in articles for a company blog. Therefore, always remember to adapt them to the subject of your content and your audience. Below is an example of a list of headings. Find out which category suits you best.  

Shortlist of titles: 

1. Titles for the website

2. Article titles

3. Blog titles

4. Newsletter titles

5. Headlines for newspapers

6. Fun titles

7. Emotional titles

8. Creative titles

9. Unique titles

10. Clever titles

11. The best titles

Website title

Website headings are an essential part of its positioning in search engines. They help organize the content and navigate through the users' side. An attractive and good headline will attract the audience and encourage them to review what the website offers. To create the proper headline for a website, SEO principles cannot be ignored. You have to remember especially about:

• Appropriate length - the title should not exceed 70 characters with spaces.
• Keywords (including those from the long tail category)
• Power Words - words that evoke emotions and encourage action

Website title example:

• Are you here for the first time? Meet BOWWE and see how to create your website without coding.
• See all configurations of our products! Choose the perfect one for you!

Article titles 

Contrary to appearances, the most crucial part of an article is not its content but its title. As already mentioned, people decide to read an article based on its headline alone. This means that you actually have a few seconds and a maximum of two lines of text to attract the recipient and encourage him to read at least the introduction to your article. 

Journal title ideas: 

→ 8 featured free photo manipulation apps

→ What do you know about the bird world? 7 Shocking Facts You Didn't Know About

Blog titles

These types of titles are usually made of ready-made and well-known copywriting formulas. Just browse through two or three blogs to understand what they're all about. They are built according to SEO principles, matching the keywords entered in the search engine. Some of the best-known formulas for such headlines include: How…, Top [Number]…, Why… etc. 

Examples of blog titles:

→ 13 ways to have a successful and romantic wedding

→ Greek salad recipe? Make her 10 minutes!

A newsletter titles 

The newsletter is another form of gaining new audiences and keeping your current audience. That is why it is worth taking the time to refine each email sent as part of it. In this case, the headline is a vital element, if not the most important one. When you receive an email, you first see its title and decide whether to open it or throw it into the trash. So the title must contain attention-grabbing words that will grab your recipient's attention and convince them that it is worth reading the rest of the message.

It's also worth trying out personalized titles and using the recipient's name or recent actions on the website. Thanks to this, e-mail recipients will feel honored. You will also establish a closer relationship with them and show that you care for them.

Examples of newsletter titles:

→ Rafal, a historical moment has come and we want you to experience it with us!

→ Ania, we have something special for you. Do you want to find out?

→ A beautiful candle set for your freshly purchased table. See more proposals.

Magazine headlines

Press titles can be controversial and very sensational. This is mainly seen in gossip newspapers. The headlines are flashy, and sometimes they do not fully reflect the content they present. However, as with online titles, they must compete for the attention of the recipient. To this end, they are full of words that evoke strong emotions and contain multifunctional signs such as exclamation and question marks. They may also include excerpts from statements, e.g. from interviews. 

An example of titles for magazines or newspapers: 

→ Scandal! The famous singer left her dog in a hot car (Photos)

→ Only with us: Backstage of the Oscars. Watch the interview with the winners!

Funny titles

This type of headline is usually found on entertainment sites. These can be the headings of, for example, columns or movie reviews. They are supposed to amuse the recipient and convey that the rest of the content they advertise will also be equally entertaining. Fun titles can also be used on company blogs as long as they fit the way the brand itself communicates.  

Examples of funny titles: 

→ Very strange (but hellishly effective) ways to avoid responsibilities

→ How to quit your job in 7 steps. Instructions for the desperate!

Emotional and cute titles 

You will see them most often in content that is intended for younger audiences or in content that is romantic. Children's titles need to be friendly, fun and arouse their curiosity. In the case of older recipients, they evoke strong emotions, such as emotion or delight. These are ideal for real-life stories about love or family. 

Emotional and cute titles ideas:

→ Sweetness itself! Watch the latest video of cute pandas from the Korean Zoo 

→ It was love at first sight. Learn the romantic history of this retired couple with 60 years of service

Creative titles

They can be found in entertainment and cultural content. In their case, they don’t always clearly indicate what, for example, a given article is about. They often contain play on words and all kinds of appeal. They are supposed to intrigue the audience and arouse their curiosity. 

Examples of creative titles:

→ Water your floral business! Check out these 5 floral arrangements and get inspired

→ I promise I am combining something wrong! So I review all 7 parts of Harry Potter

Unique title

Those are impressive titles that are remarkable. They can surprise and be somewhat controversial. Their unique character intrigues viewers and promises them unique content that will not bore them. They belong to cool titles that perfectly catch the attention of the recipient. 

Examples of unique titles:

→ 7 stupid things you need to do at least once in your lifetime

→ I quit social media ... and you must too!

Clever headlines 

That is, titles that are often a contradiction of typical copywriting headlines. They attract recipients with their unconventional nature. They show it through a play on words or various types of references. These headlines can be risky as they don't always clear what the rest of the content they describe is about. 

Examples of clever headlines:

→ Still, pouring boiling water over your tea? Stop! Now it's done like this ...

→ If you don't read this article today, you'll regret it! Don't lose this chance

What does a good headline look like? 

First of all, it must accurately reflect the problem of the audience. It is supposed to evoke emotions and encourage you to read the rest of the content presented by it. It should be consistent with SEO principles ( contain keywords , Power words , and appropriate length etc.). 

Here is a list of ready-made formulas for really good headlines that are effective and proven:

→ What to do when ...

→ Top [number] ...

→ Best ways to ...

→ ... Step by step tutorial

→ [product, brand etc.] vs. [product, brand, etc.]. Comparison…

A good title can bring you closer to your goal, no matter what you do! You already know the appropriate copywriting formulas. Thanks to them, you will be able to create an exciting headline for any content and gain experience in the skillful use of advertising language without much effort.

What now? Choose the formula that best suits your content and start experimenting! Develop some title ideas. Then test them and watch the changes on your website. This way, you will find the perfect headline - which will give you colossal clickthrough rates!

Catchy titles - FAQ

What are catchy titles.

Catchy titles are titles that effectively capture the reader's attention and intrigue them enough to want to read further. They often use humor, wordplay, or emotive language to create a sense of curiosity or excitement.

How do you write a catchy title?

What are some catchy headlines.

Here are a few examples of catchy headlines:

• "10 Surprising Ways to Boost Your Website Traffic"
• "The Ultimate Guide to Social Media Marketing for Beginners"
• "How to Write a Killer Blog Post in Less Than 30 Minutes"
• "5 Simple Hacks to Double Your Email Open Rates"
• "Why Your Business Needs a Strong Online Presence Now More Than Ever"

How do you write a clever headline to attract more attention?

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