computer repair business plan sample

ZenBusinessPlans

Home » Sample Business Plans » Technology

How to Write a Computer Repair Business Plan [Sample Template]

Are you about starting a computer repair business? If YES, here is a complete sample computer repair business plan template & feasibility study you can use for FREE . According a recent report, sales of computer services are expected to exceed $47 billion this year in the U.S. alone, with computer repair leading the way.

Almost all small businesses and home offices use computers and depend on them to be working properly. They don’t have the skills, the time or the desire to do their own computer service, repair and upgrades, and that puts a computer physician right in the middle of one of the fastest-growing industries in the world.

Companies in computer repair industry are involved in repairing and maintaining one or more of the following: consumer electronic equipment, computers, office machines, communication equipment and other electronic and precision equipment; items that are not sold new.

Establishments in this industry repair items including microscopes, radar and sonar equipment, televisions, stereos, video recorders, computers, photocopying machines, communications equipment, scientific instruments and medical equipment.

A Sample Computer Repair Business Plan Template

1. industry overview.

The Computer Repair Services industry is an open industry, hence a low level of market share concentration. Even though large multiservice agencies operate in the industry, revenue is also spread among thousands of small firms and freelancers.

As a matter of fact, no single computer repair company can account for more than 5.0 percent of the total revenue generated in the industry. This is the reason why smaller computer repair business accounts for a large percent of the players in the computer repair services industry.

Computers have exploded throughout America and the world over the past 30 years – from 2,000 units shipped in 1960 to 900,000 in 1980 to 7 million in 1990 to over 15 million per year by 2003 to over 65 million per quarter in 2015. With this rapid growth there has been a corresponding increase in the need for computer services.

As of 2010 there were over 550,000 people employed in the maintenance and repair sector in the united states, and employment is expected to grow through 2018. More than 70% of those people work in small businesses of less than 5 people; another 20% work for companies with less than 20 people.

While previously the industry had been primarily focused on fixing and upgrading business computers, most of the companies now do more than just maintenance and repair. Over the course of the 1990s, repair services were able to cope with more reliable and cheaper computers hurting business by replacing components instead of repairing them, using new diagnostic tools, and offering other services such as disaster recovery and virus protection.

The industry is still dominated by original equipment manufacturers (OEMs), which are companies that will visit a customer to repair or replace the same products that they make. In recent years, large chains like Best Buy with their “Geek Squad” have opened up repair arms; powered by their name recognition and huge marketing budget, they immediately became a formidable competitor for any computer repair business. In addition, with computers cheaper than ever, some people have tended to replace their computers entirely rather than bother to have them repaired.

Statistics has it that the Computer Repair industry in the United States of America is worth $22bn, with an estimated growth rate of -1.2 percent. There are about 60,131 registered computer repair and maintenance businesses in the United States and they are responsible for employing about 147,293 people.

The Computer Repair Services industry has experienced decline in the last 5 years. Of course the increasing affordability of computers has encouraged consumers and businesses to purchase new products rather than replace their existing and worn out computers, and businesses and consumers typically have decided to purchase more advanced products and scrap damaged or outdated goods.

In the next 5 years, the industry will continue declining, although at a slower rate. New, technologically complex products will make way for increased repair demand. However, the industry will still suffer from declining trends, as electronics and computer products continue to decrease in price.

No doubt everybody will quite agree that the computer repair services industry has come to stay and of course it is one industry that plays key roles not only in the business world, but also in almost all the aspect of what goes around in our world today as long as computers are involved and would need to be repaired, serviced or installed.

Over and above, the computer repair service industry is very open to any aspiring entrepreneur who has acquired the required trainings, skills and perhaps professional certifications to start his or her own computer repair business and of course make good money from the industry.

2. Executive Summary

ZED Plus Technologies®, LLC is a U.S based and standard computer repair company. We have been able to secure a standard and well – positioned office facility in a central business district in Los Angeles – California. We are a computer repair company that is set to compete in the highly competitive computer repair services industry not only in Los Angeles – California, but also throughout the United States market.

ZED Plus Technologies®, LLC will offer all aspect of computer repair services such as computer repair, computer cloning, computer maintenance, and everything that relates to computer hardware et al.

Our business goal is to become one of the computer repair company in the United States and we will make sure that we do all we can to compete favorably with leaders in the industry including computer manufacturing companies that are also into computer repairs.

Our workers are going to be selected from a pool of certified and highly experienced web computer repair engineers and technicians in and around Los Angeles – California and also from any part of the United States of America as the business grows.

We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with leading computer repair companies in the United States and throughout the globe.

At ZED Plus Technologies®, LLC, our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for all our partners, employees and for our clients.

ZED Plus Technologies®, LLC is founded by Engr. Malcom Xavi, a computer engineer per excellence who graduated with from Illinois Institute of Technology (B.Engr. Computer Engineering) and his friend and business partner for many years Fred Holloway (B.Sc. Business Management).

They have a combine experience that can help them build ZED Plus Technologies®, LLC to favorably compete with other leading computer repair businesses in the United States of America.

3. Our Products and Services

ZED Plus Technologies®, LLC was established with the aim of maximizing profits in the computer repair services industry. We want to compete favorably with the leading computer repair companies in the United States which is why we have but in place a competent quality assurance team that will ensure that every repair carried out or related services rendered meet and even surpass our customers’ expectations.

We will work hard to ensure that ZED Plus Technologies®, LLC is not just accepted in Los Angeles – California but also in other cities in the United States of America. Our products and services are listed below;

• General Computer Hardware Repairs and Maintenance services(All Brands)
• Computer Installations
• Computer Cloning/ Computer upgrading
• Repairing health related equipment such as dental and surgical equipment
• Virus removal
• Data recovery
• Computer and Accessories Sales and Supply
• Computer related advisory and consulting services
• Other computer repair and installation related services

4. Our Mission and Vision Statement

• Our vision is to establish a standard and world class computer repair company whose services and brand will not only be accepted in Los Angeles California but also in other cities in the United States of America.
• Our mission is to provide professional computer repair services and other related services that will assist businesses, individuals and non-profit organizations in ensuring that their computers are always in good shape to help them carry out their business.
• We want to build a computer repair company that can favorably compete with other leading brands in the computer repair services industry.

Our Business Structure

ZED Plus Technologies®, LLC, is a computer repair company that intend starting small in Los Angeles, but hope to grow big in order to compete favorably with leading computer repair companies in the industry both in the United States and on a global stage.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is why we are committed to only hire the best hands within our area of operations.

At ZED Plus Technologies®, LLC, we will ensure that we hire people that are qualified, hardworking, creative, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer
• Head, Technical Services

Human Resources and Admin Manager

• Sales and Marketing Executive
• Computer Repair and Maintenance Engineers and Technicians (10)

Client Service Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization

Head, Technical Services:

• Serves as project manager of the organization; works directly with employees
• Develops strategic plan by studying technological and financial opportunities; presenting assumptions; recommending objectives.
• Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.
• Coordinates efforts by establishing procurement, production, marketing, field, and technical services policies and practices; coordinating actions with corporate staff.
• Builds company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices.
• Maintains quality service by establishing and enforcing organization standards.
• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
• Makes certain that the technical department perform efficiently, coordinate employee efforts, and facilitate communications between management and computer repairs and maintenance engineers and technicians
• Ensures that the organization work in line with international best practices.
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversees the smooth running of the daily office and factory activities.

Sales and Marketing Manager

• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Creates new markets cum businesses for the organization
• Empowers and motivates the sales team to meet and surpass agreed targets

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for ZED Plus Technologies®, LLC
• Serves as internal auditor for ZED Plus Technologies®, LLC.

Computer Repair and Maintenance Engineers (2) and Technicians (8)

• Responsible for general computer repairs and maintenance services (All Brands)
• Carries out computer installation services for clients
• Responsible for carrying out computer cloning
• Responsible for handling Networking of computer system
• Responsible for handling Virus removal Data recovery
• Handles computer and accessories sales and supply for the organization
• Handles other computer repair and installation related services as assigned by the Head, Technical Services.
• Welcomes clients and potential clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the creative director in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

6. SWOT Analysis

We know the importance of being acquainted with our strengths and weaknesses and as such, ZED Plus Technologies®, LLC employed the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured computer repair business that can favorably compete in the highly competitive computer repair service industry in the United States and the world at large.

Part of what the team of business consultant did was to work with the management of our organization in conducting a comprehensive SWOT analysis for ZED Plus Technologies®, LLC. Here is a summary from the result of the SWOT analysis that was conducted on behalf of ZED Plus Technologies®, LLC;

Our core strength lies in the power of our team; our workforce. We have a team of certified and highly trained and experience computer repair engineers and technicians, a team with excellent qualifications and experience in various niche areas in the computer repair service industry. Aside from the synergy that exists in our carefully selected workforce, our services will be guided by best practices in the industry.

As a new web computer repair company in Los Angeles – California, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the already saturated and highly competitive computer repair services industry; that is perhaps our major weakness. Another weakness is that we may not have the required cash to pump into promoting our business the way we would want to.

• Opportunities:

No doubt, the opportunities in the computer repair services industry is massive considering the number of individuals and corporate organizations who owns computers and whose businesses depends on computers. As a computer repair company, we are ready to take advantage of any opportunity that is available in the industry.

Just like any other business, one of the major threats that we are likely going to be faced with is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new computer repair company in same location where our target market exist and who may want to adopt same Business model like us.

7. MARKET ANALYSIS

• Market Trends

Modernization and technology has made the use of computer in our society a life sublime. Most of our activities are now done online using computers. Even our little kids are being taught how important a computer is and how to use them.

The extent to which the Internet and computer has taken over our world is a pure sign that every computer literate needs the services of a computer repairer when his/her computer malfunctions – be it hardware or software.

People of all classes, sizes and age ranging from the business class down to the fetus in the womb (for scans etc.) needs a computer repairer to be able to attend to this device known as a computer that has taken over our day to day activities.

The very nature of the Computer Repair industry, with its extraordinary rate of technological development, creates a constant need for businesses skilled in updating and advising customers on computer-related issues. With every individual armed with a computer and with almost all valuable information in our daily lives being stored in the computer, the computer selling business is booming and with this booming comes a need for repairers by users.

Everybody with a computer knows that moment of panic when the hard drive crashes–and for the businesspeople, it usually happens when they’re staring into the eye of a deadline. The need for computer physicians is growing every day and more people are Venturing into this field, making it a competitive and goal oriented industry.

Lastly, the computer repair services industry will continue to evolve due to the advancement of computer technology and software applications designs et al.

8. Our Target Market

Before starting our computer repair business in Los Angeles – California, we conducted a market survey and feasibility studies and we are certain that there is a wide range of both corporate and individual clients who cannot successfully run their businesses without the services of computer repair companies.

In view of that, we have created strategies that will enable us reach out to various corporate organizations and individual who we know can’t afford to do without our services. Below is a list of the people and organizations that we have specifically market our products and services to;

• Banks, Insurance Companies and other related Financial Institutions
• Blue Chips Companies
• Corporate Organizations
• Manufacturers and Distributors
• Real Estate Owners, Developers, and Contractors
• Research and Development Companies
• The Government (Public Sector)
• Schools (High Schools, Colleges and Universities)
• Celebrities, Politicians, Public Figures and Public Speakers
• Sport Organizations
• Religious Organizations
• Political Parties
• Television Stations
• Printing Press (Publishing Houses) and Authors
• Branding and Advertising agencies
• Individuals and households who own computers
• Entrepreneurs and Start – Ups

Our Competitive Advantage

Surviving in the business world as a computer repair company requires more than your expertise, knowing how to deliver standard repairs and maintenance but also how to network with key people that matters; decision makers that can decide who will get a computer supply, installation, repair, networking and maintenance contract.

Without a shadow of doubt, there are loads of big time investors (Computer Manufacturing Companies), that have a stake in the computer repair services industry; but one thing is certain, there is room big enough to accommodate both the big computer repair companies and the small computer repair companies.

What smaller computer repair companies need to do to survive in the industry is to concentrate on providing computer repair, maintenance and installation services to households, individuals, estates, communities, schools, hospitals and hotels et al before bidding for big computer supply, installation, repair, networking and maintenance contracts from corporations and government agencies.

We are quite aware that to be highly competitive in the computer repair services industry means that you are not only expected to be able to deliver consistent and highly reliable computer supply, installation, repair, networking and maintenance jobs, but you must be able to meet set targets. No one would want to continue to hire your services if don’t always meet up with the target date of completion of projects.

Our competitive advantage lies in the power of our team; our workforce. We have a team of certified and highly trained and experience computer repair engineers and technicians, a team with excellent qualifications and experience in various niche areas in the computer repair service industry. Aside from the synergy that exists in our carefully selected workforce, our services will be guided by best practices in the industry.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups computer repair businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

ZED Plus Technologies®, LLC is established with the aim of maximizing profits in the computer repair services industry and we are going to go all the way to ensure that we do all it takes to meet and surpass the expectations of all our clients.

ZED Plus Technologies®, LLC will generate income by offering the following computer repair related services;

• General Computer Hardware Repairs and Maintenance services (All Brands)
• Computer System Networking

10. Sales Forecast

One thing is certain; there would always be corporate organization and individual who would need the services of computer repair companies.

We are well positioned to take on the available market in computer repair services industry and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our computer repair company to enviable heights.

We have been able to critically examine the computer repair market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in Los Angeles – California.

Below is the sales projection for ZED Plus Technologies®, LLC, it is based on the location of our business and of course the wide range of our services and target market;

• First Year-: $350,000
• Second Year-: $750,000
• Third Year-: $1,200,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same computer repair services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there is stiffer competition in the computer repair services industry; hence we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the computer repair services industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of ZED Plus Technologies®, LLC.

Our corporate goal is to grow ZED Plus Technologies®, LLC to become one of the top 10 computer repair services brands in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in Los Angeles – California but also in other cities in the United States of America.

ZED Plus Technologies®, LLC is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our computer repair company by sending introductory letters alongside our brochure to individuals, corporate organizations, religious organizations and key stake holders.
• Promptness in bidding for computer supply, installation, repair, networking and maintenance contract from the government and other cooperate organizations
• Advertise our business in relevant business magazines, newspapers, TV stations, and radio station.
• List our business on yellow pages ads (local directories)
• Attend relevant international and local expos, seminars, and business fairs et al
• Create different packages for different category of clients in order to work with their budgets and still deliver excellent services
• Leverage on the internet to promote our business
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

There is no business that does not need rigorous marketing too survive the competitive business terrain. As such, we have been able to work with our in house brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both corporate clients and individual clients in the whole of the United States and beyond which is why we have made provisions for effective publicity and advertisement of our computer repair and maintenance company.

Below are the platforms we intend to leverage on to promote and advertise ZED plus Technologies®, LLC;

• Place adverts on both print (newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our services
• Install our Bill Boards on strategic locations all around Los Angeles – California
• Engage in road show from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas
• Contact corporate organizations by calling them up and informing them of ZED Plus Technologies®, LLC and the services we offer
• List our computer repair and maintenance company in local directories / yellow pages
• Advertise our computer repair and maintenance company in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our company logo et al.

12. Our Pricing Strategy

At ZED Plus Technologies®, LLC we will keep the prices of our services below the average market rate for all of our customers by keeping our overhead low and by collecting payment in advance from corporate organizations who would hire our services. In addition, we will also offer special discounted rates to all our customers at regular intervals.

We are aware that there are some one – off jobs or government contracts like computer supply, installation, repair, networking and maintenance which are always lucrative, so we will ensure that we abide by the pricing model that is expected from contractors or organizations that bid for such contracts.

• Payment Options

At ZED Plus Technologies®, LLC, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment via mobile money
• Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

It is not okay to put all plans on ground to fly with without having a financial and costing projection. We believe in it and that is why we have drawn a plan up in this regard. In setting up any business, the amount or cost will depend on the approach and scale you want to undertake.

If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a standard computer repair and maintenance company; it might differ in other countries due to the value of their money. However, this is what it would cost us to setup ZED Plus Technologies®, LLC in the United of America;

• Business incorporating fees in the United States of America will cost – $750.
• The budget for Liability insurance, permits and license will cost – $3,500
• Acquiring an office space or warehouse that will accommodate the number of employees for at least 6 months (Re – Construction of the facility inclusive) will cost – $100,000.
• The amount required to purchase the needed tool box and repair equipment – $25,000
• Equipping the office (computers, printers, projectors, markers, servers / internet facility, furniture, telephones, filing cabinets, and electronics) will cost – $30,000
• Amount required to purchase the needed software applications – $ 3,500
• Launching an official Website will cost – $500
• Amount need to pay bills and staff members for at least 2 to 3 months – $70,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $5,000

Going by the report from the market research and feasibility studies conducted, we will need about two hundred and fifty thousand (350,000) U.S. dollars to successfully set – up a medium scale but standard computer repair and maintenance company in the United States of America.

Generating Funding / Startup Capital for ZED plus Technologies®, LLC

There are several ways through which people generate funds for their business. We have identified the various ways that we plan to source money from. ZED Plus Technologies®, LLC is a business that will be owned and managed by Engr. Malcom Xavi and his friend and business partner for many years Fred Holloway.

They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources. These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $150,000 (Personal savings $120,000 and soft loan from family members $30,000) and we are at the final stages of obtaining a loan facility of $200,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

We are aware of the importance of growing slowing but surely in the face of all odds, and that is one of the reasons why we have got to have a sustainability and expansion strategy in place from the outset of commencing our business.

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting ZED Plus Technologies®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our computer repair and maintenance services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

ZED Plus Technologies®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check:>Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Securing a standard office facility for our studio: Completed
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the start – up capital from the founders: Completed
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of Logo for the business: Completed
• Secure trademark for our products: In Progress
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, office equipment, software applications, electronic appliances and facility facelift: In progress
• Creating Official Website for the business: In Progress
• Creating Awareness for the business: In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with vendors and key players in various industries: In Progress

More on Technology

Upmetrics AI Assistant: Simplifying Business Planning through AI-Powered Insights. Learn How

Entrepreneurs & Small Business

Accelerators & Incubators

Business Consultants & Advisors

Educators & Business Schools

Students & Scholars

AI Business Plan Generator

Financial Forecasting

AI Assistance

Ai Pitch Deck Generator

Strategic Planning

See How Upmetrics Works  →

• Sample Plans
• WHY UPMETRICS?

Customer Success Stories

Business Plan Course

Small Business Tools

Strategic Planning Templates

E-books, Guides & More

• Sample Business Plans
• IT, Staffing & Customer Service

Computer Repair Business Plan

Starting a computer repair business can be a lucrative and rewarding business venture for any tech enthusiast.

However, entering the marketplace without proper planning can put your business at risk. That’s where a business plan can help.

Need help writing a business plan for your computer repair business? You’re at the right place. Our computer repair business plan template will help you get started

Free Business Plan Template

Download our Free Business Plan Template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write a Computer Repair Business Plan?

Writing a computer repair business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business:

• This section may include the name of your computer repair business, its location, when it was founded, the type of computer repair business (E.g., general computer repair, mobile device repair, gaming console repair.), etc.

Market Opportunity:

Products and services:.

• For instance, your computer repair services may include diagnostic and troubleshooting, hardware repair, software installation, data backup solutions, and network and connectivity solutions.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

Say goodbye to boring templates

Build your business plan faster and easier with AI

Plans starting from $7/month

2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

Describe your business in this section by providing all the basic information:

• General computer repair
• Laptop repair
• Mobile device repair
• Remote support services
• Gaming console repair
• On-site repair services
• Describe the legal structure of your computer repair company, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.

Mission Statement:

Business history:.

• Additionally, If you have received any awards or recognition for excellent work, describe them.

Future Goals

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

• For instance, computer educational institutes and IT offices can be an ideal target market for a computer repair business.

Market size and growth potential:

Competitive analysis:, market trends:.

• For instance, there is a growing demand for mobile device repair services; explain how you plan to deal with this growing market trend.

Regulatory Environment:

Here are a few tips for writing the market analysis section of your computer repair business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Describe your services:

Mention the computer repair services your business will offer. This list may include services like

• Diagnosis and troubleshooting
• Hardware repair and replacement
• Virus and malware removal
• Networking and connectivity solutions
• Software installation and configuration

Service Process:

• You might mention how customers request computer repair services, how you diagnose or troubleshoot issues, and when you deliver services.

Quality Assurance:

• This may include standardized procedures, timely quality audits, monitoring and testing equipment, and continuous improvement.

Additional Services

In short, this section of your computer repair plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP):

• For example, fast turnaround times, on-site repairs, specialized expertise, and environment-friendly practices could be some of the great USPs for a computer repair company.

Pricing Strategy:

Marketing strategies:, sales strategies:, customer retention:.

• For instance, your customer retention strategies may include providing excellent customer service, customer feedback and surveys, and follow-up calls.

Overall, this section of your computer repair business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your computer repair business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Operational process:, equipment & machinery:.

• Explain how these technologies help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your computer repair business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founders/CEO:

Key managers:.

• It should include senior management and other key people involved in the computer repair business operations, including their education, professional background, and any relevant experience in the industry.

Organizational structure:

Compensation plan:, advisors/consultants:.

• So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your computer repair services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

• This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing Needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the computer repair industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your computer repair business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample computer repair business plan will provide an idea for writing a successful computer repair plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our computer repair business plan pdf .

Related Posts

Software Company Business Plan

IT Consulting Business Plan

Why Customer Analysis Important

How to Choose Effective Business Location

10 Components of a Business Plan

Guide to Making a Business Plan Presentation

Frequently asked questions, why do you need a computer repair business plan.

A business plan is an essential tool for anyone looking to start or run a successful computer repair business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your computer repair company.

How to get funding for your computer repair business?

There are several ways to get funding for your computer repair business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought-after startup options.

Apart from all these options, there are small business grants available, Check for the same in your location and you can apply for it.

Where to find business plan writers for your computer repair business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your computer repair business plan and outline your vision as you have in mind.

What is the easiest way to write your computer repair business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any computer repair business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

Plan your business in the shortest time possible

No Risk – Cancel at Any Time – 15 Day Money Back Guarantee

Popular Templates

Create a great Business Plan with great price.

• 400+ Business plan templates & examples
• AI Assistance & step by step guidance
• 4.8 Star rating on Trustpilot

Streamline your business planning process with Upmetrics .

How to Start a Computer Repair Business

Starting a computer repair business can be very profitable. With proper planning, execution and hard work, you can enjoy great success. Below you will learn the keys to launching a successful computer repair business.

Importantly, a critical step in starting a computer repair business is to complete your business plan. To help you out, you should download Growthink’s Ultimate Business Plan Template here .

Download our Ultimate Business Plan Template here

14 Steps To Start a Computer Repair Business :

• Choose the Name for Your Computer Repair Business
• Develop Your Computer Repair Business Plan
• Choose the Legal Structure for Your Computer Repair Business
• Secure Startup Funding for Your Computer Repair Business (If Needed)
• Secure a Location for Your Business
• Register Your Computer Repair Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Computer Repair Business
• Buy or Lease the Right Computer Repair Business Equipment
• Develop Your Computer Repair Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Computer Repair Business
• Open for Business

1. Choose the Name for Your Computer Repair Business

The first step to starting a computer repair business is to choose your business’ name.

This is a very important choice since your company name is your brand and will last for the lifetime of your business. Ideally you choose a name that is meaningful and memorable. Here are some tips for choosing a name for your own computer repair business:

• Make sure the name is available . Check your desired name against trademark databases and your state’s list of registered business names to see if it’s available. Also check to see if a suitable domain name is available.
• Keep it simple . The best names are usually ones that are easy to remember, pronounce and spell.
• Think about marketing . Come up with a name that reflects the desired brand and/or focus of your computer repair business.

2. Develop Your Computer Repair Business Plan

One of the most important steps in starting a computer repair business is to develop your computer repair business plan . The process of creating your plan ensures that you fully understand your market and your business model. The plan also provides you with a roadmap to follow and if needed, to present to funding sources to raise capital for your business.

Your business plan should include the following sections:

• Executive Summary – this section should summarize your entire business plan so readers can quickly understand the key details of your new computer repair business.
• Company Overview – this section tells the reader about the history of your computer repair business and what type of computer repair business you operate. For example, are you a PC, Mac, mobile phone, or a tablet repair shop?
• Industry Analysis – here you will document key information about the computer repair industry. Conduct market research and document how big the industry is and what trends are affecting it.
• Customer Analysis – in this section, you will document who your ideal or target customers are and their demographics. For example, how old are they? Where do they live? What do they find important when purchasing products or services like the ones you will offer?
• Competitive Analysis – here you will document the key direct and indirect competitors you will face and how you will build competitive advantage.
• Marketing Plan – your marketing plan should address the 4Ps: Product, Price, Promotions and Place.
• Product : Determine and document what products/services you will offer
• Prices : Document the prices of your products/services
• Place : Where will your business be located and how will that location help you increase sales?
• Promotions : What promotional methods will you use to attract customers to your computer repair business? For example, you might decide to use pay-per-click advertising, public relations, search engine optimization and/or social media marketing.
• Operations Plan – here you will determine the key processes you will need to run your day-to-day operations. You will also determine your staffing needs. Finally, in this section of your plan, you will create a projected growth timeline showing the milestones you hope to achieve in the coming years.
• Management Team – this section details the background of your company’s management team.
• Financial Plan – finally, the financial plan answers questions including the following:
• What startup costs will you incur?
• How will your computer repair business make money?
• What are your projected sales and expenses for the next five years?
• Do you need to raise funding to launch your business?

Finish Your Business Plan Today!

3. choose the legal structure for your computer repair business.

Next you need to choose a legal structure for your computer repair business and register it and your business name with the Secretary of State in each state where you operate your business.

Below are the five most common legal structures:

1) Sole proprietorship

A sole proprietorship is a business entity in which the owner of the computer repair business and the business are the same legal person. The owner of a sole proprietorship is responsible for all debts and obligations of the business. There are no formalities required to establish a sole proprietorship, and it is easy to set up and operate. The main advantage of a sole proprietorship is that it is simple and inexpensive to establish. The main disadvantage is that the owner is liable for all debts and obligations of the business.

2) Partnerships

A partnership is a legal structure that is popular among small businesses. It is an agreement between two or more people who want to start a computer repair business together. The partners share in the profits and losses of the business.

The advantages of a partnership are that it is easy to set up, and the partners share in the profits and losses of the business. The disadvantages of a partnership are that the partners are jointly liable for the debts of the business, and disagreements between partners can be difficult to resolve.

3) Limited Liability Company (LLC)

A limited liability company, or LLC, is a type of business entity that provides limited liability to its owners. This means that the owners of an LLC are not personally responsible for the debts and liabilities of the business. The advantages of an LLC for a computer repair business include flexibility in management, pass-through taxation (avoids double taxation as explained below), and limited personal liability. The disadvantages of an LLC include lack of availability in some states and self-employment taxes.

4) C Corporation

A C Corporation is a business entity that is separate from its owners. It has its own tax ID and can have shareholders. The main advantage of a C Corporation for a computer repair business is that it offers limited liability to its owners. This means that the owners are not personally responsible for the debts and liabilities of the business. The disadvantage is that C Corporations are subject to double taxation. This means that the corporation pays taxes on its profits, and the shareholders also pay taxes on their dividends.

5) S Corporation

An S Corporation is a type of corporation that provides its owners with limited liability protection and allows them to pass their business income through to their personal income tax returns, thus avoiding double taxation. There are several limitations on S Corporations including the number of shareholders they can have among others.

Once you register your computer repair business, your state will send you your official “Articles of Incorporation.” You will need this among other documentation when establishing your banking account (see below). We recommend that you consult an attorney in determining which legal structure is best suited for your company.

Incorporate Your Business at the Guaranteed Lowest Price

We are proud to have partnered with Business Rocket to help you incorporate your business at the lowest price, guaranteed.

Not only does BusinessRocket have a 4.9 out of 5 rating on TrustPilot (with over 1,000 reviews) because of their amazing quality…but they also guarantee the most affordable incorporation packages and the fastest processing time in the industry.

4. Secure Startup Funding for Your Computer Repair Business (If Needed)

In developing your computer repair business plan , you might have determined that you need to raise funding to launch your business.

If so, the main sources of funding for a computer repair business to consider are personal savings, family and friends, credit card financing, bank loans, crowdfunding and angel investors. Angel investors are individuals who provide capital to early-stage businesses. Angel investors typically will invest in a computer repair business that they believe has high potential for growth.

5. Secure a Location for Your Business

When starting a computer repair business, or a commercial computer repair business, the first step is to find a business location. The best place for a computer repair business is in an area with many companies and people. A busy area will bring in more customers. It would help if you also looked for a location that is easy to get to and has plenty of parking. You can rent a space or buy a property. If you purchase a property, make sure it is zoned for commercial use.

6. Register Your Computer Repair Business with the IRS

Next, you need to register your business with the Internal Revenue Service (IRS) which will result in the IRS issuing you an Employer Identification Number (EIN).

Most banks will require you to have an EIN in order to open up an account. In addition, in order to hire employees, you will need an EIN since that is how the IRS tracks your payroll tax payments.

Note that if you are a sole proprietor without employees, you generally do not need to get an EIN. Rather, you would use your social security number (instead of your EIN) as your taxpayer identification number.

7. Open a Business Bank Account

It is important to establish a bank account in your computer repair business’ name. This process is fairly simple and involves the following steps:

• Identify and contact the bank you want to use
• Gather and present the required documents (generally include your company’s Articles of Incorporation, driver’s license or passport, and proof of address)
• Complete the bank’s application form and provide all relevant information
• Meet with a banker to discuss your business needs and establish a relationship with them

8. Get a Business Credit Card

You should get a business credit card for your computer repair business to help you separate personal and business expenses.

You can either apply for a business credit card through your bank or apply for one through a credit card company.

When you’re applying for a business credit card, you’ll need to provide some information about your business. This includes the name of your business, the address of your business, and the type of business you’re running. You’ll also need to provide some information about yourself, including your name, Social Security number, and date of birth.

Once you’ve been approved for a business credit card, you’ll be able to use it to make purchases for your business. You can also use it to build your credit history which could be very important in securing loans and getting credit lines for your business in the future.

9. Get the Required Business Licenses and Permits

Licensing and permitting requirements may vary by location. Some licenses and permits you may need to start a computer repair business, or a commercial computer repair business include a business license, a vendor’s license, a seller’s permit, and a contractor’s license. Reach out to your local licensing office to determine which licenses and permits are required for your business.

10. Get Business Insurance for Your Computer Repair Business

The type of insurance you need to operate a computer repair business may vary depending on the scope of your operation. For instance, if you offer mobile computer repair services, you will need auto insurance for your business’s vehicle.

Some business insurance policies you should consider for your computer repair business include:

• General liability insurance : This covers accidents and injuries that occur on your property. It also covers damages caused by your employees or products.
• Auto insurance : If a vehicle is used in your business, this type of insurance will cover if a vehicle is damaged or stolen.
• Workers’ compensation insurance : If you have employees, this type of policy works with your general liability policy to protect against workplace injuries and accidents. It also covers medical expenses and lost wages.
• Commercial property insurance : This covers damage to your property caused by fire, theft, or vandalism.
• Business interruption insurance : This covers lost income and expenses if your business is forced to close due to a covered event.
• Professional liability insurance : This protects your business against claims of professional negligence.

Find an insurance agent, tell them about your business and its needs, and they will recommend policies that fit those needs.

11. Buy or Lease the Right Computer Repair Business Equipment

To run a computer repair business, you will need some basic office equipment including a computer, phone, and internet connection.

12. Develop Your Computer Repair Business Marketing Materials

Marketing materials will be required to attract and retain customers to your computer repair business.

The key marketing materials you will need are as follows:

• Logo : Spend some time developing a good logo for your computer repair business. Your logo will be printed on company stationery, business cards, marketing materials and so forth. The right logo can increase customer trust and awareness of your brand.
• Website : Likewise, a professional computer repair business website provides potential customers with information about the products and/or services you offer, your company’s history, and contact information. Importantly, remember that the look and feel of your website will affect how customers perceive you..
• Social Media Accounts : establish social media accounts in your company’s name. Accounts on Facebook, Twitter, LinkedIn and/or other social media networks will help customers and others find and interact with your computer repair business.

13. Purchase and Setup the Software Needed to Run Your Computer Repair Business

To start a computer repair business, you’ll need some essential business software. First, you’ll need business software such as QuickBooks to manage your finances. You may also want to invest in an inventory management system to track the parts and tools you need for repairs. Finally, a customer relationship management (CRM) system will be helpful for managing your customer information, and a website will be useful for promoting your business.

14. Open for Business

You are now ready to open your computer repair business. If you followed the steps above, you should be in a great position to build a successful business. Below are answers to frequently asked questions that might further help you.

How to Finish Your Ultimate Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your computer repair business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

How to Start a Computer Repair Business FAQs

Is it hard to start a computer repair business.

There is no one-size-fits-all answer to this question, as the difficulty of starting a computer repair business will vary depending on the specific niche, the amount of competition in your area, and your level of experience. However, if you have the skills and knowledge required to start a successful computer repair business and you can market your computer repair service effectively, you are off to a good start. Additionally, it is helpful to have a solid business plan before starting any business to ensure that all of your bases are covered and that you have a clear road map for success.

How can I start a computer repair business with no experience?

There are a few ways to start a computer repair business with no experience. You can start by doing research on the internet, attending computer repair classes, or reading books about computer repair. Additionally, you can network with other computer repair shops and learn from their experiences. Finally, you can offer free services to friends and family to get some experience before starting your own business. 

What type of computer repair business is most profitable?

The profitability of computer repair businesses can vary depending on many factors. However, some of the most profitable computer repair businesses are those that offer services in high demand, such as data recovery or virus removal. Furthermore, businesses that offer a variety of services, as well as those that have a strong online presence, are likely to be more profitable than those that do not.

How much does it cost to start a computer repair business?

It costs about $1,000 to start a computer repair business. This includes setting up a small workshop, purchasing necessary tools and equipment, and advertising your new business. If you lease or purchase a space, the startup costs will be higher.

What are the ongoing expenses for a computer repair business?

There are a few ongoing expenses for a computer repair business. One is the cost of advertising and marketing. This cost may include flyers, online ads, and mailing lists. Another expense is the cost of parts and tools. A computer repair business may need to invest in new tools and parts as technology changes. Finally, there is the cost of insurance. This is important to protect the business and its employees in case of accidents or damage to equipment.

How does a computer repair business make money?

One way a computer repair business makes money is by charging a fee for each service provided. Many computer repair businesses also offer hardware and software sales, which can provide additional revenue. Finally, a computer repair business can make money by providing consulting services to businesses or individuals.

Is owning a computer repair business profitable?

There are several reasons owning a computer repair business can be profitable. One reason is that the demand for computer repair services is high. Many people rely on their computers every day to conduct business and stay connected with friends and family. Additionally, many companies outsource their computer repair needs, giving computer repair businesses great opportunities to generate revenue. Finally, computer repair is a relatively low-cost business to start, making it an attractive option for entrepreneurs.

Why do computer repair businesses fail?

There are many reasons computer repair businesses can fail. One of the most common reasons is a lack of understanding of the market. Companies need to understand what their target customers are looking for to succeed. Another reason is a lack of very strong technical background . A business needs to understand the products they're repairing and the technology behind them to be successful. Finally, a lack of customer service can be a death knell for a computer repair business. If customers don't feel like they're getting the help they need, they'll take their business elsewhere.

Other Helpful Business Plan Articles & Templates

Computer Repair Business Plans

Computer hardware reseller business plan.

AMT is an ongoing business computer reseller which also provides service and support.

Computer Repair Business Plan

PC Repair will provide computer and technical consulting to local small businesses as well as home PC users.

Data Recovery Business Plan

Electronic Detectives, Inc. helps lawyers identify, acquire, restore, and analyze electronic data in litigation.

Data Recovery Services Business Plan

TTR Data Recovery Services provides computer data recovery service for clients' hard drive, tape, optical media, or any other computer storage device.

Life is becoming more digital. The way we communicate, learn shop, and a number of other everyday tasks. Which makes the need for a working computer all the more important. If you have a knack for rebuilding computers, fixing cooling issues, or replacing corrupted hard drives, you may want to open up a computer repair shop. But if putting together a business plan and diving into startup financials isn’t your cup of tea, not to worry. Start with our library of professional sample plans and get your computer repair business running in no time.

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software

How to write a business plan for a computer repair shop?

Putting together a business plan for a computer repair shop can be daunting - especially if you're creating a business for the first time - but with this comprehensive guide, you'll have the necessary tools to do it confidently.

We will explore why writing one is so important in both starting up and growing an existing computer repair shop, as well as what should go into making an effective plan - from its structure to content - and what tools can be used to streamline the process and avoid errors.

Without further ado, let us begin!

In this guide:

Why write a business plan for a computer repair shop?

What information is needed to create a business plan for a computer repair shop.

• How do I build a financial forecast for a computer repair shop?

The written part of a computer repair shop business plan

• What tool should I use to write my computer repair shop business plan?

Having a clear understanding of why you want to write a business plan for your computer repair shop will make it simpler for you to grasp the rationale behind its structure and content. So before delving into the plan's actual details, let's take a moment to remind ourselves of the primary reasons why you'd want to create a computer repair shop business plan.

To have a clear roadmap to grow the business

Running a small business is tough! Economic cycles bring growth and recessions, while the business landscape is ever-changing with new technologies, regulations, competitors, and consumer behaviours emerging constantly.

In such a dynamic context, operating a business without a clear roadmap is akin to driving blindfolded: it's risky, to say the least. That's why crafting a business plan for your computer repair shop is vital to establish a successful and sustainable venture.

To create an effective business plan, you'll need to assess your current position (if you're already in business) and define where you want the business to be in the next three to five years.

Once you have a clear destination for your computer repair shop, you'll have to:

• Identify the necessary resources (human, equipment, and capital) needed to reach your goals,
• Determine the pace at which the business needs to progress to meet its objectives as scheduled,
• Recognize and address the potential risks you may encounter along the way.

Engaging in this process regularly proves advantageous for both startups and established companies. It empowers you to make informed decisions about resource allocation, ensuring the long-term success of your business.

To get visibility on future cash flows

If your small computer repair shop runs out of cash: it's game over. That's why we often say "cash is king", and it's crucial to have a clear view of your computer repair shop's future cash flows.

So, how can you achieve this? It's simple - you need to have an up-to-date financial forecast.

The good news is that your computer repair shop business plan already includes a financial forecast (which we'll discuss further in this guide). Your task is to ensure it stays current.

To accomplish this, it's essential to regularly compare your actual financial performance with what was planned in your financial forecast. Based on your business's current trajectory, you can make adjustments to the forecast.

By diligently monitoring your computer repair shop's financial health, you'll be able to spot potential financial issues, like unexpected cash shortfalls, early on and take corrective actions. Moreover, this practice will enable you to recognize and capitalize on growth opportunities, such as excess cash flow enabling you to expand to new locations.

To secure financing

Whether you are a startup or an existing business, writing a detailed computer repair shop business plan is essential when seeking financing from banks or investors.

This makes sense given what we've just seen: financiers want to ensure you have a clear roadmap and visibility on your future cash flows.

Banks will use the information included in the plan to assess your borrowing capacity (how much debt your business can support) and your ability to repay the loan before deciding whether they will extend credit to your business and on what terms.

Similarly, investors will review your plan carefully to assess if their investment can generate an attractive return on investment.

To do so, they will be looking for evidence that your computer repair shop has the potential for healthy growth, profitability, and cash flow generation over time.

Now that you understand why it is important to create a business plan for a computer repair shop, let's take a look at what information is needed to create one.

Need a convincing business plan?

The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

Writing a computer repair shop business plan requires research so that you can project sales, investments and cost accurately in your financial forecast.

In this section, we cover three key pieces of information you should gather before drafting your business plan!

Carrying out market research for a computer repair shop

Before you begin writing your business plan for a computer repair shop, conducting market research is a critical step in ensuring precise and realistic financial projections.

Market research grants you valuable insights into your target customer base, competitors, pricing strategies, and other crucial factors that can impact the success of your business.

In the course of this research, you may stumble upon trends that could impact your computer repair shop.

Your market research could reveal that customers may prefer same-day services for their computer repairs. Additionally, it could indicate that customers might be looking for more comprehensive services, such as data recovery or malware removal.

Such market trends play a pivotal role in revenue forecasting, as they provide essential data regarding potential customers' spending habits and preferences.

By integrating these findings into your financial projections, you can provide investors with more accurate information, enabling them to make well-informed decisions about investing in your computer repair shop.

Developing the sales and marketing plan for a computer repair shop

As you embark on creating your computer repair shop business plan, it is crucial to budget sales and marketing expenses beforehand.

A well-defined sales and marketing plan should include precise projections of the actions required to acquire and retain customers. It will also outline the necessary workforce to execute these initiatives and the budget required for promotions, advertising, and other marketing efforts.

This approach ensures that the appropriate amount of resources is allocated to these activities, aligning with the sales and growth objectives outlined in your business plan.

The staffing and equipment needs of a computer repair shop

As you embark on starting or expanding your computer repair shop, having a clear plan for recruitment and capital expenditures (investment in equipment and real estate) is essential for ensuring your business's success.

Both the recruitment and investment plans must align with the timing and level of growth projected in your forecast, and they require appropriate funding.

A computer repair shop might incur staffing costs such as salaries for technicians, computer repair specialists, and administrative staff. Equipment costs might include tools such as screwdrivers, soldering irons, and multimeters, as well as parts such as motherboards, power supplies, and hard drives. They might also need to purchase diagnostic software, laptop and desktop computers, and network hardware.

To create a realistic financial forecast, you also need to consider other operating expenses associated with the day-to-day running of your business, such as insurance and bookkeeping.

With all the necessary information at hand, you are ready to begin crafting your business plan and developing your financial forecast.

What goes into your computer repair shop's financial forecast?

The financial forecast of your computer repair shop's business plan will enable you to assess the growth, profitability, funding requirements, and cash generation potential of your business in the coming years.

The four key outputs of a financial forecast for a computer repair shop are:

• The profit and loss (P&L) statement ,
• The projected balance sheet ,
• The cash flow forecast ,
• And the sources and uses table .

Let's look at each of these in a bit more detail.

The projected P&L statement

Your computer repair shop forecasted P&L statement enables the reader of your business plan to get an idea of how much revenue and profits your business is expected to make in the near future.

Ideally, your reader will want to see:

• Growth above the inflation level
• Expanding profit margins
• Positive net profit throughout the plan

Expectations for an established computer repair shop will of course be different than for a startup. Existing businesses which have reached their cruising altitude might have slower growth and higher margins than ventures just being started.

The forecasted balance sheet of your computer repair shop

The projected balance sheet of your computer repair shop will enable the reader of your business plan to assess the overall financial health of your business.

It shows three elements: assets, liabilities and equity:

• Assets: are productive resources owned by the business, such as equipment, cash, and accounts receivable (money owed by clients).
• Liabilities: are debts owed to creditors, lenders, and other entities, such as accounts payable (money owed to suppliers).
• Equity: includes the sums invested by the shareholders or business owners and the profits and losses accumulated by the business to date (which are called retained earnings). It is a proxy for the value of the owner's stake in the business.

Analysing your computer repair shop projected balance sheet provides an understanding of your computer repair shop's working capital structure, investment and financing policies.

In particular, the readers of your plan can compare the level of financial debt on the balance sheet to the equity value to measure the level of financial risk (equity doesn't need to be reimbursed, while financial debt must be repaid, making it riskier).

They can also use your balance sheet to assess your computer repair shop's liquidity and solvency:

• A liquidity analysis: focuses on whether or not your business has sufficient cash and short-term assets to cover its liabilities due in the next 12 months.
• A solvency analysis: takes and longer view to assess whether or not your business has the capacity to repay its debts over the medium-term.

The cash flow forecast

A projected cash flow statement for a computer repair shop is used to show how much cash the business is generating or consuming.

The cash flow forecast is usually organized by nature to show three key metrics:

• The operating cash flow: do the core business activities generate or consume cash?
• The investing cash flow: how much is the business investing in long-term assets (this is usually compared to the level of fixed assets on the balance sheet to assess whether the business is regularly maintaining and renewing its equipment)?
• The financing cash flow: is the business raising new financing or repaying financiers (debt repayment, dividends)?

As we discussed earlier, cash is king and keeping an eye on future cash flows an imperative for running a successful business. Therefore, you can expect the reader of your computer repair shop business plan to pay close attention to your cash flow forecast.

Also, note that it is customary to provide both yearly and monthly cash flow forecasts in a business plan - so that the reader can analyze seasonal variation and ensure the computer repair shop is appropriately funded.

The initial financing plan

The initial financing plan, also known as a sources and uses table, is a valuable resource to have in your business plan when starting your computer repair shop as it reveals the origins of the money needed to establish the business (sources) and how it will be allocated (uses).

Having this table helps show what costs are involved in setting up your computer repair shop, how risks are shared between founders, investors and lenders, and what the starting cash position will be. This cash position needs to be sufficient to sustain operations until the business reaches a break-even point.

Now that you have a clear understanding of what goes into the financial forecast of your computer repair shop business plan, let's shift our focus to the written part of the plan.

Need inspiration for your business plan?

The Business Plan Shop has dozens of business plan templates that you can use to get a clear idea of what a complete business plan looks like.

The written part of the business plan is where you will explain what your business does and how it operates, what your target market is, whom you compete against, and what strategy you will put in place to seize the commercial opportunity you've identified.

Having this context is key for the reader to form a view on whether or not they believe that your plan is achievable and the numbers in your forecast realistic.

The written part of a computer repair shop business plan is composed of 7 main sections:

• The executive summary
• The presentation of the company
• The products and services
• The market analysis
• The strategy
• The operations
• The financial plan

Let's go through the content of each section in more detail!

1. The executive summary

The executive summary, the first section of your computer repair shop's business plan, serves as an inviting snapshot of your entire plan, leaving readers eager to know more about your business.

To compose an effective executive summary, start with a concise introduction of your business, covering its name, concept, location, history, and unique aspects. Share insights about the services or products you intend to offer and your target customer base.

Subsequently, provide an overview of your computer repair shop's addressable market, highlighting current trends and potential growth opportunities.

Then, present a summary of critical financial figures, such as projected revenues, profits, and cash flows.

You should then include a summary of your key financial figures such as projected revenues, profits, and cash flows.

Lastly, address any funding needs in the "ask" section of your executive summary.

2. The presentation of the company

In your computer repair shop business plan, the second section should focus on the structure and ownership, location, and management team of your company.

In the structure and ownership part, you'll provide an overview of the business's legal structure, details about the owners, and their respective investments and ownership shares. This clarity is crucial, especially if you're seeking financing, as it helps the reader understand which legal entity will receive the funds and who controls the business.

Moving on to the location part, you'll offer an overview of the company's premises and their surroundings. Explain why this particular location is of interest, highlighting factors like catchment area, accessibility, and nearby amenities.

When describing the location of your computer repair shop, you could emphasize the potential for growth in the area. Mention the increasing population size and the expansive access to transportation and communication networks in the area. Point out the close proximity to other businesses, universities, and attractions that could attract new customers. Show the financier how the area may be a desirable destination for a computer repair shop, and how it could be a great investment opportunity.

Finally, you should introduce your management team. Describe each member's role, background, and experience.

Don't forget to emphasize any past successes achieved by the management team and how long they've been working together. Demonstrating their track record and teamwork will help potential lenders or investors gain confidence in their leadership and ability to execute the business plan.

3. The products and services section

The products and services section of your business plan should include a detailed description of the offerings that your company provides to its customers. 

For example, your computer repair shop might offer computer diagnostics, software installation, and hardware repairs to its customers. Diagnostics are necessary to identify any existing or potential issues with a customer's computer, and software installation ensures customers can access the programs they need. Hardware repairs are essential to maintain the hardware of the customer's computer and keeping it in working condition.

When drafting this section, you should be precise about the categories of products or services you sell, the types of customers you are targeting and how customers can buy them.

4. The market analysis

When outlining your market analysis in the computer repair shop business plan, it's essential to include comprehensive details about customers' demographics and segmentation, target market, competition, barriers to entry, and relevant regulations.

The primary aim of this section is to give the reader an understanding of the market size and appeal while demonstrating your expertise in the industry.

To begin, delve into the demographics and segmentation subsection, providing an overview of the addressable market for your computer repair shop, key marketplace trends, and introducing various customer segments and their preferences in terms of purchasing habits and budgets.

Next, shift your focus to the target market subsection, where you can zoom in on the specific customer segments your computer repair shop targets. Explain how your products and services are tailored to meet the unique needs of these customers.

For example, your target market might include tech savvy individuals who need help with their current computers or laptops. These customers are looking for a cost effective solution and are willing to pay for professional service in order to get their computers up and running again. They are often willing to invest in preventative maintenance and repairs in order to keep their computer running optimally.

In the competition subsection, introduce your main competitors and explain what sets your computer repair shop apart from them.

Finally, round off your market analysis by providing an overview of the main regulations that apply to your computer repair shop.

5. The strategy section

When crafting the strategy section of your business plan for your computer repair shop, it's important to cover several key aspects, including your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

In the competitive edge subsection, clearly explain what sets your company apart from competitors. This is particularly critical if you're a startup, as you'll be trying to establish your presence in the marketplace among entrenched players.

The pricing strategy subsection should demonstrate how you aim to maintain profitability while offering competitive prices to your customers.

For the sales & marketing plan, outline how you plan to reach and acquire new customers, as well as retain existing ones through loyalty programs or special offers.

In the milestones subsection, detail what your company has achieved thus far and outline your primary objectives for the coming years by including specific dates for expected progress. This ensures everyone involved has clear expectations.

Lastly, in the risks and mitigants subsection, list the main risks that could potentially impact the execution of your plan. Explain the measures you've taken to minimize these risks. This is vital for investors or lenders to feel confident in supporting your venture - try to proactively address any objection they might have.

Your computer repair shop could face the risk of losing customers if they are not satisfied with the quality of your services. This could be due to a lack of knowledge or skill in repairing computers, or simply a lack of customer service. Additionally, your business could face the risk of theft and vandalism as it deals with expensive electronic equipment. If not properly secured, the shop may be vulnerable to potential thieves who may be able to get away with valuable items. These risks may be difficult to prevent but it is important to take the necessary precautions to protect your business.

6. The operations section

The operations of your computer repair shop must be presented in detail in your business plan.

The first thing you should cover in this section is your staffing team, the main roles, and the overall recruitment plan to support the growth expected in your business plan. You should also outline the qualifications and experience necessary to fulfil each role, and how you intend to recruit (using job boards, referrals, or headhunters).

You should then state the operating hours of your computer repair shop - so that the reader can check the adequacy of your staffing levels - and any plans for varying opening times during peak season. Additionally, the plan should include details on how you will handle customer queries outside of normal operating hours.

The next part of this section should focus on the key assets and IP required to operate your business. If you depend on any licenses or trademarks, physical structures (equipment or property) or lease agreements, these should all go in there.

You may have key assets such as computer repair equipment and tools. These could include items like screwdrivers, pliers, and other items that might be necessary to make repairs to computers. Additionally, you may have intellectual property such as repair manuals and software programs that could help you troubleshoot various problems. These may provide helpful information and guidance in order to ensure that your repairs are completed correctly.

Finally, you should include a list of suppliers that you plan to work with and a breakdown of their services and main commercial terms (price, payment terms, contract duration, etc.). Investors are always keen to know if there is a particular reason why you have chosen to work with a specific supplier (higher-quality products or past relationships for example).

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we discussed earlier in this guide.

Now that you have a clear idea of what goes into a computer repair shop business plan, let's look at some of the tools you can use to create yours efficiently.

What tool should I use to write my computer repair shop's business plan?

In this section, we will be reviewing the two main solutions for creating a computer repair shop business plan:

• Using specialized online business plan software,
• Outsourcing the plan to the business plan writer.

Using an online business plan software for your computer repair shop's business plan

The modern and most efficient way to write a computer repair shop business plan is to use business plan software .

There are several advantages to using specialized software:

• You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
• You are guided through the writing process by detailed instructions and examples for each part of the plan
• You can access a library of dozens of complete business plan samples and templates for inspiration
• You get a professional business plan, formatted and ready to be sent to your bank or investors
• You can easily track your actual financial performance against your financial forecast
• You can create scenarios to stress test your forecast's main assumptions
• You can easily update your forecast as time goes by to maintain visibility on future cash flows
• You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Need a solid financial forecast?

The Business Plan Shop does the maths for you. Simply enter your revenues, costs and investments. Click save and our online tool builds a three-way forecast for you instantly.

Hiring a business plan writer to write your computer repair shop's business plan

Outsourcing your computer repair shop business plan to a business plan writer can also be a viable option.

Business plan writers are skilled in creating error-free business plans and accurate financial forecasts. Moreover, hiring a consultant can save you valuable time, allowing you to focus on day-to-day business operations.

However, it's essential to be aware that hiring business plan writers will be expensive, as you're not only paying for their time but also the software they use and their profit margin.

Based on experience, you should budget at least £1.5k ($2.0k) excluding tax for a comprehensive business plan, and more if you require changes after initial discussions with lenders or investors.

Also, exercise caution when seeking investment. Investors prefer their funds to be directed towards business growth rather than spent on consulting fees. Therefore, the amount you spend on business plan writing services and other consulting services should be insignificant compared to the amount raised.

Keep in mind that one drawback is that you usually don't own the business plan itself; you only receive the output, while the actual document is saved in the consultant's business planning software. This can make it challenging to update the document without retaining the consultant's services.

For these reasons, carefully consider outsourcing your computer repair shop business plan to a business plan writer, weighing the advantages and disadvantages of seeking outside assistance.

Why not create your computer repair shop's business plan using Word or Excel?

Using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write a computer repair shop business plan is a terrible idea.

For starters, creating an accurate and error-free financial forecast on Excel (or any spreadsheet) is very technical and requires both a strong grasp of accounting principles and solid skills in financial modelling.

As a result, it is unlikely anyone will trust your numbers unless - like us at The Business Plan Shop - you hold a degree in finance and accounting and have significant financial modelling experience in your past.

The second reason is that it is inefficient. Building forecasts on spreadsheets was the only option in the 1990s and early 2000s, nowadays technology has advanced and software can do it much faster and much more accurately.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Also, using software makes it easy to compare actuals vs. forecasts and maintain our forecasts up to date to maintain visibility on future cash flows - as we discussed earlier in this guide - whereas this is a pain to do with a spreadsheet.

That's for the forecast, but what about the written part of my computer repair shop business plan?

This part is less error-prone, but here also software brings tremendous gains in productivity:

• Word processors don't include instructions and examples for each part of your business plan
• Word processors don't update your numbers automatically when they change in your forecast
• Word processors don't handle the formatting for you

Overall, while Word or Excel may be viable options for creating a computer repair shop business plan for some entrepreneurs, it is by far not the best or most efficient solution.

• Having an up-to-date business plan is key to maintaining visibility on your future cash flows.
• A business plan has 2 parts: a financial forecast highlighting the expected growth, profitability and cash generation of the business; and a written part which provides the context needed to interpret and assess the quality of the forecast.
• Using business plan software is the modern way of writing and maintaining business plans.

We hope that this guide helped you to better understand how to write the business plan for a computer repair shop. If you still have questions, do not hesitate to contact us.

Also on The Business Plan Shop

• How to write a 5 years business plan
• Business plan myths

Know someone who owns or wants to start a computer repair shop? Share this article with them!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

Create a convincing business plan

Assess the profitability of your business idea and create a persuasive business plan to pitch to investors

500,000+ entrepreneurs have already tried our solution - why not join them?

Not ready to try our on-line tool ? Learn more about our solution here

Need some inspiration for your business plan?

Subscribe to The Business Plan Shop and gain access to our business plan template library.

Need a professional business plan? Discover our solution

Write your business plan with ease!

It's easy to create a professional business plan with The Business Plan Shop

Want to find out more before you try? Learn more about our solution here

Business Plan for Investors

• Bank/SBA Business Plan
• Operational/Strategic Planning Services
• L1 Visa Business Plan
• E1 Treaty Trader Visa Business Plan
• E2 Treaty Investor Visa Business Plan
• EB-1 Business Plan
• EB-2 NIW Business Plan
• EB-5 Business Plan
• Innovator Founder Visa Business Plan
• Start-Up Visa Business Plan
• Expansion Worker Visa Business Plan
• Manitoba MPNP Visa Business Plan
• Nova Scotia NSNP Visa Business Plan
• British Columbia BC PNP Visa Business Plan
• Self-Employed Visa Business Plan
• OINP Entrepreneur Stream Business Plan
• LMIA Owner Operator Business Plan
• ICT Work Permit Business Plan
• LMIA Mobility Program – C11 Entrepreneur Business Plan
• USMCA (ex-NAFTA) Business Plan
• Franchise Business Plan
• Landlord business plan
• Nonprofit Start-Up Business Plan
• USDA Business Plan
• Cannabis business plan
• Ecommerce business plan
• Online boutique business plan
• Mobile application business plan
• Daycare business plan
• Restaurant business plan
• Food delivery business plan
• Real estate business plan
• Business Continuity Plan
• Pitch Deck Consulting Services
• Financial Due Diligence Services
• ICO whitepaper
• ICO consulting services
• Confidential Information Memorandum
• Private Placement Memorandum
• Feasibility study
• Fractional CFO
• How it works
• Business Plan Examples

Computer Repair Business Plan Sample

MAY.05, 2015

Computer Repair business plan for starting your own shop

Starting a computer repair business is undoubtedly a profitable venture. In this era, computers have become an integral part of offices, industries, organizations, institutes, and even homes. Any enterprise that uses computers to manage its operations also needs some authentic computer repair services to timely maintain, repair, and upgrade the computers.

Thus, if you are thinking about starting this business, you don’t need to worry about the scope and opportunities. Just focus on how to open a computer repair business. For that, you will need to make a business plan for computer repairs, as the first step. In case, you don’t know how to create a comprehensive computer repair business plan pdf , we are providing here the business plan for a startup, PC Fix.

Executive Summary

2.1 the business.

PC Fix will be a licensed and registered computer repair business startup. The business will be based in Boston. The business will provide computer repair, maintenance, and upgradation services to individual customers, and small and large business setups.

2.2 Management of Computer Repair Shop

Computers can get software and hardware problems anytime. Therefore, if you want to start a computer repair business you must have adequate staff. So that you can provide your customers with instant support.

While you decide your strategy about how to set up a computer repair business, you should start gathering a skillful workforce. To manage your business, you will also be needing experienced supervisors to monitor all aspects.

2.3 Customers of Computer Repair Shop

Before researching how to start a computer repair business you should explore who will be your customers. Knowing your customers will help you in amassing the equipment and staff that could meet their demands.

PC Fix identified its customers as individuals who possess their personal computers, small and large businesses, educational institutes, and government organizations.

2.4 Business Target

Our aim is to become the most renowned computer repair business within a year of our launch. Our financial targets to be achieved over the next 3 years are demonstrated in this table.

Company Summary

3.1 company owner.

Steve Wayne will be the owner of PC Fix. Steve has an Associate Degree in Computer Science. He has worked as a computer support specialist for three years at Boston Finance Commission.

3.2 Why the computer repair shop is being started

Steve gained extensive experience in his field during his job. After three years he realized that he can earn multiple folds by becoming an entrepreneur. Considering his knowledge area he decided to start computer repair business plan pdf .

3.3 How the computer repair shop will be started

Step1: Plan your business

As a first step, you should plan everything about your computer repair business plan pdf and write it in your computer repair business description. If you don’t know what to include in a computer repair business plan pdf you can take help from this computer repairs business plan example. In this computer repair business plan sample we have listed everything about PC Fix including market analysis, sales business strategy , personnel plan, and financial plan.

Step2: Define your brand

After creating your computer repair business plan pdf , it’s now time to acquire the required licenses and setting up your physical presence. Meanwhile, you should also define your business values and aims to make people feel associated with your goals.

Step3: Start the recruitment

The next step is to initiate your hiring process to find the most competent employees.

Step4: Get ready to promote & market

After you’ve concluded all the above-mentioned steps, you should go for promoting your services.

Step5: Establish a web presence

These days, whenever people need any type of service, they search for it on Google. Therefore, it is very important to establish a strong web presence. It will enable you to come in top searches. And it will also allow you to attract more people by showing them others’ feedback.

Before owning a computer repair business you should decide your services. Through this, you will be able to purchase the right equipment and hire the right staff. In this computer repair business plan template we are listing the services of PC Fix.

• Hardware Repairs/ Maintenance/ Upgradation

We’ll also provide computer hardware repairs. Hardware issues are very common in computers. People often complain about screen freezes, blue-screen, file corruption errors, and abnormal shutdowns. They are all in actual hardware issues.

Along with it, we will provide regular maintenance and upgradation services on an instant basis as well as on monthly and yearly contracts.

• Software Repairs/ Maintenance/ Upgradation

We will troubleshoot and resolve software problems and faults. When hired on a monthly or yearly contract, we’ll ensure regular maintenance and upgradation of software.

• Computer, Laptop and Mobile Accessories

We will also offer computer and cellphone accessories such as network interface cards, batteries, speakers, headsets, USB flash drives, etc.

• Database Management System Development

Our last service will be for businesses, institutes, and organizations. In this, we will develop a cost-effective database management system for them to manage large and irregular datasets.

Marketing Analysis of Computer Repair Shop

Before starting computer repair business it is essential to carry out a detailed marketing analysis. Marketing analysis allows you to identify ongoing and forthcoming market trends. That will eventually enable you to recognize

• The customers that may be directly or indirectly interested in your services.
• The unoccupied opportunities to serve your target customers.
• The ways that can best capture the attention of your target customers.
• The product prices that can help you draw customers as well as earn profit.

Marketing analysis should be done systematically. If you don’t know what to include in a marketing plan, you can take help from here. In this blog on how to write a business plan for computer repairs, we’re providing the marketing analysis done for PC Fix.

5.1 Market Trends

In the United States, almost everyone possesses a personal computer, laptop, or cellphone. Along with it, to manage large data sets and to work on research areas, government organizations, educational institutes, and businesses use computer-based labs and systems. With these electronic gadgets, come their hardware and software issues. Therefore, a computer repair business is needed more than ever.

Currently, more than 41k computer repair businesses are running in the U.S. according to IBISWorld. The market size until 2020 is reported to be $18 billion. Moreover, the industry has also acted as a source of employment for more than 124k people.

5.2 Marketing Segmentation

Before opening a computer repair business, you should identify the groups of your target customers. Doing this will enable you to recognize their expectations, needs, and purchasing capabilities.

As computers are used in nearly every field now, the customers of the computer repair business belong to various walks of life. The major groups of customers as identified by PC Fix are given below.

excellent work

excellent work, competent advice. Alex is very friendly, great communication. 100% I recommend CGS capital. Thank you so much for your hard work!

5.2.1 Individuals

The first group of our target customers comprises people and students who have their personal computers and laptops. This category gets really worried on encountering any faults/ problems with their devices. Therefore, we expect them to visit our shop frequently for hardware/ software repairs and also for purchasing electronic accessories.

5.2.2 Small & Large Businesses

The second group of our target customers will be businesses. Nowadays companies use computers to monitor their business, cash flows, and to perform their work. Thus, they are expected to avail of our services on a contract basis as they need regular maintenance and upgradation.

5.2.3 Educational Institutes

Our third category comprises educational institutes that have established computer labs for study, research, and management purposes.

5.2.4 Government Organizations

Last we also expect government organizations based in our city to be our customers for their computer repairs and upgradation.

5.3 Business Target

In your computer repair business model you should clearly define your computer repair business plan pdf targets to be achieved over a specified time. This can help you in directing your workforce and your resources towards a common goal.

PC Fix aims at

• Earning a net profit margin of $28k per month by the end of the third year
• Earning an average rating above 4.65 by the end of the first year
• Maintaining a CSAT score above 90%
• Achieving a customer retention rate of 90% by the end of the first year

5.4 Product Pricing

Our prices are slightly lower than that of our competitors. This is because we want to get introduced to a large number of people as soon as we get launched.

Marketing Strategy

To capture the attention of your target customers amid huge competition, it is necessary to have an efficient sales strategy. In this computer repair business proposal we are providing computer repair business marketing plan of PC Fix. So that you can learn what can be done to stay competitive and successful.

6.1 Competitive Analysis

• We have extremely skilled and collaborative staff.
• We are highly client-oriented and are willing to go the extra mile to satisfy our customers.
• Customers can book our services through our website.
• Only we in our vicinity are providing computer and cellphone accessories. And that is something that will help us draw more customers.

6.2 Sales Strategy

To attract our target customers, we will:

• Establish a strong web presence by making it SEO
• Advertise our services through Google Local ads service
• Provide a 40% discount on all of our services except PC accessories for the first 3 months of the launch
• Provide a 30% discount to organizations, businesses, and institutes on a 6-month maintenance contract.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

When you write a business plan computer repair shop, you should also include a list of required employees in it. Through this, you’ll be able to define a criterion to select the most competent employees. Moreover, make sure that you also throw light on their average salaries for at least 3 years in your personnel plan.

7.1 Company Staff

Steve will be the CEO himself. However, to run his business he will hire the following people.

• 1 Co-Manager/ Supervisor to procure equipment & see overall operations
• 8 Computer Repair Technicians
• 1 Software Developer to develop management software & company’s website
• 1 Accountant to maintain financial records
• 2 Sales Executives to promote the company and negotiate contracts
• 1 Store Manager (to manage accessories display and sales)
• 1 Receptionist

7.2 Average Salary of Employees

Financial plan.

A considerable amount is needed to build a computer repair business. If you want to make sure that your investment group to business plan doesn’t go waste, you must do accurate financial planning before you actually start your business. An accurate financial plan includes cash flow tables and diagrams, projected profit and loss, gross margins, and balance sheets. Combined, all these segments provide you with the idea of how to cover any unexpected financial loss. Or how much to keep in reserve etc.

Here, we are providing the financial plan made for PC Fix, so that you can take a general idea of computer repair finances.

8.1 Important Assumptions

8.2 brake-even analysis.

8.3 Projected Profit and Loss

8.3.1 profit monthly.

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

Download Example Computer Repair Business Plan in pdf

OGS capital writers specialize in business plan themes such as mobile phone company business plan , computer store business plan, iPhone repair business planning , solid semiconductor business plan , best biotech business plan , tech business plan, etc.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

Add comment

E-mail is already registered on the site. Please use the Login form or enter another .

You entered an incorrect username or password

Comment (1)

Thank you for your comment. If you need assistance in writing your business plan please contact us by email: [email protected] or call us at USA +1-619-727-5304, UK +44-203-318-1069, Canada +1-613-699-7822, Australia +61-385-956-735.

mentioned in the press:

Search the site:

OGScapital website is not supported for your current browser. Please use:

How To Write a Business Plan for Computer Repair Business in 9 Steps: Checklist

By alex ryzhkov, resources on computer repair.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan
• SWOT Analysis
• Business Model
• Marketing Plan

According to a recent report, the computer repair industry is expected to grow by 2.3% in the next five years. This growth presents a great opportunity for new businesses entering the market. If you're planning to start a computer repair business, this checklist of nine steps will guide you through the process.

First and foremost, conducting market research is crucial for understanding the demand for your services. Analyzing your competition will help you differentiate your offerings and determine your target market. From there, you can develop a pricing strategy that is competitive and profitable.

Once you've established your market, it's time to develop a marketing plan that focuses on advertising and word-of-mouth. Financing your business should be considered early on, along with choosing a location and obtaining any necessary licenses and permits. Finally, hiring and training staff is essential for providing top-quality service to your customers.

By following these nine steps and regularly evaluating your business plan, you can position your computer repair business for success in a growing industry.

• Conduct market research
• Analyze competition
• Identify target market
• Determine pricing strategy
• Develop a marketing plan
• Secure funding
• Choose a location
• Obtain necessary licenses and permits
• Hire and train staff.

Conduct Market Research

Before starting a computer repair business, it's crucial to conduct thorough market research. This involves gathering information about the industry, competitors, and potential customers to make informed decisions about the business's direction and strategy.

• Identify the demand: Determine the demand for the services offered by a computer repair business in your area. Find out the number of computer users in your locality and their most common needs.
• Research competition: Find out how many computer repair businesses are already operating in your area and investigate their services, pricing strategies, and marketing tactics. Analyze the strengths and weaknesses of your competitors and figure out what sets your business apart from them.
• Know your target market: Knowing the needs and preferences of your target market is important for a successful computer repair business. Assess the demographics and psychographics of potential customers, including their age, location, income, habits, preferences, and pain points.
• Find the current trends: Keep up with the latest technology trends and current affairs that may affect the industry. Research and learn about the latest software, hardware and other tools concerning computer repairs and servicing.
• Explore new opportunities: Research the latest trends in computer technology and explore new business opportunities that can help you stay ahead of the competition.
• Use online resources like industry associations, government websites, and market research reports for valuable insights and information
• Consider conducting surveys, polls or interviews with potential customers or industry experts to gather more data and insights about their needs, preferences, and pain points.
• Keep a record of your market research findings in a spreadsheet, document or online storage. You’ll need these records to refer back to your research findings as your business grows.

Analyze Competition

Before you launch your computer repair business, it's important to have a clear understanding of your competition. Here are some steps to follow to analyze your competition:

• Identify your competitors: Start by creating a list of competitors in your area who offer similar services to yours. Look up online directories and reviews to get an idea of who your competitors are, and identify their strengths and weaknesses.
• Research their pricing and packages: Look at your competitors' pricing and see what kinds of packages they offer. See how their prices compare with yours and what services they offer that you don't. You can use this information to adjust your rates and services accordingly.
• Check their online presence: See if your competitors have a website and social media pages. Study their online presence to understand their branding and how they present their services to customers. This can help you differentiate yourself and create a better online presence for your business.
• Assess customer reviews: Analyze your competitors' online customer reviews. See what customers like and don't like about their experience with your competitors. Identify common problems that your competitors face in the market and improve your services to avoid these issues.
• Make sure to gather as much information as you can about your competitors.
• Focus on creating a clear picture of your competitors' strengths and weaknesses. This will help you understand where your business can improve and what you should focus on in your marketing efforts.

By understanding your competition, you can position your computer repair business more effectively in the market. Use the information you gather in your analysis to differentiate your services, improve your pricing, packages, and online presence. You can also create a marketing plan that focuses on the areas in which your competitors are weak. Make sure to keep track of your competitors' activities and adapt your business strategy accordingly.

Identify Target Market

Identifying the target market for your computer repair business is crucial to ensure that your services are reaching the right people. By understanding your target market, you can tailor your marketing efforts and services to meet their specific needs. Here are some tips on identifying your target market:

• Research your market: Conduct thorough research on your potential customer base. Look for demographics such as age, gender, income, and location.
• Consider your services: Determine what type of computer repair services you will be offering and who would be most interested in those services.
• Look at your competition: Check out your competitors' marketing strategies and target audience. Analyze what works for them and what doesn't.

Starting with a broad customer base is not always the best approach as it could cause uncertainty in your services and advertising. The more specific your target market is, the easier it is to create effective marketing campaigns and provide quality service. For example, if you specialize in Apple product repair, you may choose to target Apple users specifically.

The location of your business also plays a significant role in determining your target market, as different areas have different needs. For instance, if your business is located in a residential heavy area, you may want to target families and individual consumers.

By targeting a specific market segment, you can also set your prices according to their ability to pay, thereby boosting your sales. For instance, if your target market is students, they may not afford high prices while still demand quality service.

Once you have identified your target market, use this information to create a marketing plan to attract and retain customers. Use appropriate channels, such as social media and online ads to reach them. Understanding your target market will also help in designing services that align with their needs and enhance your bottom-line.

Determine Pricing Strategy

Determining the pricing strategy for your computer repair business is a crucial part of your business plan. You need to ensure that your prices are competitive, profitable, and attractive to your target market. You can start by considering the following factors:

• Cost of Labor
• Cost of Materials and Supplies
• Overhead expenses
• Competitor Pricing
• Tax Expenses

It’s essential to calculate the total cost of your services accurately. You don’t want to charge too much and scare off potential customers, but you also don’t want to charge too little and make less profit than your business deserves.

• Offer tiered pricing for different types of services with varying degrees of complexity.
• Offer bundled services at discounted prices to upsell customers.
• Offer monthly maintenance plans for customers who prefer regular service and support.

Additionally, you should research your competitors' prices and services. This information can help you determine your market rates and help you develop a competitive pricing strategy.

Keep in mind that your target market also plays a significant role in determining your pricing strategy. You should research their buying habits and what they’re willing to pay for computer repair services. Are they looking for the cheapest services possible, or are they looking for service quality at competitive pricing?

Once you’ve calculated the cost and analyzed your competitors and target market, you can set prices for your services. Make sure to set prices that are competitive, reasonable, and provide adequate profit margins for your business.

Develop Marketing Plan

After conducting market research, analyzing competition, and identifying your target market, it's time to develop a solid marketing plan to promote your computer repair business and attract potential customers. Your marketing plan should outline specific strategies for both online and offline marketing channels, and must be flexible enough to allow for adjustments as you evaluate the effectiveness of your marketing efforts.

Online advertising is highly recommended for your computer repair business since most people search the web for any services they need. You can start by building a website for your business and optimizing it for search engines. Register your business on Google My Business and Bing Places for Business to ensure your shop appears on the first page of search engine results. Social media platforms like Facebook and Twitter are also great channels for promoting your business and engaging with potential customers.

Another effective online marketing strategy is paid advertising , such as Google AdWords or social media advertising. This will help you reach a larger audience and target customers who are already searching for computer repair services.

Word of mouth marketing is also critical for your business. Encourage satisfied customers to spread the word about your services, and consider offering referral discounts for customers who refer new clients to your shop.

Marketing Plan Tips

• Offer promotions and discounts to attract new customers
• Use professional, high-quality images on your website and social media channels to make a good impression
• Establish a relationship with local businesses and offer them special deals to promote your services among their employees
• Host events or workshops to educate your customers and attract new prospects

Remember that your marketing plan should be a living document, which means it should be reviewed and updated regularly to adapt to the changing needs of your business and your customers. Keep track of your results to determine which strategies are working and which need to be changed or abandoned.

Secure Funding

Now that you have a solid business plan in place for your computer repair business, the next step is to finance your venture. Finding the right funding sources is crucial for a successful launch and sustainability of your business. Here are some options to consider:

• Personal savings: If you have personal savings, it is a great option to fund your business. It saves you from the hassle of pitching your business idea to potential investors.
• Loans: Consider taking a loan from a bank or credit union. You can apply for small business loans or personal loans based on your eligibility. Understand the terms, interest rate, and repayment options before finalizing any loan.
• Investors: Pitch your business idea to potential investors. There are various investor networks like AngelList, Gust, SeedInvest, etc. that may be interested in investing in your business.
• Calculate the amount you need for the initial investment. Don't overestimate the capital required as it can lead to difficulties in the future.
• Prepare a detailed business plan with projected cash flow and profits. Investors will be interested in knowing your financial projections and expected ROI.
• Be open to negotiations. Investors may ask for equity or other rights in return for their investment.

Once you have secured the funding, plan and manage your finances wisely. Keep track of cash flow, profit, and loss statements. Investing in accounting or financial management software can simplify the process.

Choose A Location

Choosing the right location for your computer repair business is crucial for its success. You want to select a location that is easily accessible to your customers, preferably in a busy area where your business can gain maximum visibility. Here are some important factors to consider when selecting a location:

• Foot Traffic: Look for a location with high foot traffic. This will increase the visibility of your business and attract potential customers. Busy shopping centers or business districts can be ideal locations for a computer repair business.
• Accessibility: Ensure that your business is easily accessible by car or public transport. Having a location that is easy to reach will make it more convenient for customers to drop off and pick up their computers.
• Competition: Be mindful of other computer repair businesses in the area. Look for a location that is not saturated with competitors. However, having a few competitors nearby can be an advantage as it can increase your visibility and validate the market demand for computer repair services in that area.
• Cost: Determine how much you can afford to spend on rent, utilities, and other expenses associated with operating your business. Choose a location that fits within your budget without compromising on other important factors.
• Size: Consider how much space you will need to operate your business. You want a location that is large enough to accommodate your equipment, customers, and staff. However, choosing a space that is too large can increase your expenses unnecessarily.

Tips for Choosing a Location

• Visit potential locations during different times of the day to assess foot traffic and activity levels
• Research the demographics of the area to see if it aligns with your target market
• Consider the surrounding businesses and their potential to attract customers to your business
• Factor in parking availability and costs for you and your customers

Choosing a location for your computer repair business may seem overwhelming, but with careful consideration of these important factors and the tips listed above, you can identify the ideal location that will set your business up for success.

Obtain Necessary Licenses and Permits

Before you can start your computer repair business, you need to ensure that you comply with all necessary laws and regulations in your state or local area. Here are some things to consider:

• Check with your local government to determine the licensing and permit requirements for your business.
• Determine if you need a sales tax permit to collect and remit sales tax for your services.
• Check if you need any specific permits or licenses for services such as a trade name registration, DBA (Doing Business As) registration, and/or professional licenses .
• Review the zoning requirements for your business, including any restrictions on operating a business from your home or other specific areas.
• Determine if you need to register for any specific industry-specific regulations , such as data privacy and security laws.
• To avoid any potential legal issues or fines, it is important to comply with all necessary licenses and permits.
• Consider hiring a professional to ensure that all necessary licenses and permits are obtained.
• Keep all of your licenses and permits organized and up to date to avoid any issues in the future.

Once you have determined all necessary licenses and permits, make sure to complete all applications and registrations in a timely manner. This will allow you to launch your computer repair business with confidence, knowing that you are operating within the parameters of the law.

Hire And Train Staff.

Now that you have established your business plan for your computer repair business, it is time to think about building a team for your company. Hiring the right employees is essential for ensuring that your business runs smoothly and efficiently. Here are some important steps that you should follow when hiring and training staff:

• Create a job description: Before you start recruiting, you need to create a job description that outlines the responsibilities and requirements for the position. This will help you attract the right candidates who have the necessary skills and experience for the job.
• Use online job platforms: You can use online job platforms to post your job description and attract applicants. You can also use social media platforms to reach out to potential candidates.
• Interview candidates: Conducting interviews is a crucial step in the hiring process. Make sure that you ask relevant questions that will help you determine if the candidate is a good fit for the position and your company culture.
• Conduct background checks: Before hiring any employee, it is essential to conduct a background check to verify their work history, educational background, and criminal record.
• Provide adequate training: Once you have hired your staff, it is critical to provide them with adequate training so that they can perform their duties efficiently and effectively. You can provide on-the-job training, online training, or in-person training sessions.
• Create a positive work environment: A positive work environment is essential for employee satisfaction and productivity. Make sure to establish clear communication channels and create a supportive work culture.
• Offer competitive compensation: Offering competitive compensation is crucial for attracting and retaining top talent. Make sure to research industry standards and offer a salary and benefits package that is competitive.

Tips for hiring and training staff:

• Clearly define your company culture and values to attract like-minded employees.
• Train your staff to be customer-oriented and provide excellent customer service.
• Encourage open communication and feedback to improve teamwork and collaboration.
• Provide ongoing training and development opportunities to help your staff grow and advance in their careers.

In conclusion, starting a computer repair business requires careful planning and execution. By following the 9 step checklist outlined above, you can ensure that your business is properly researched, adequately funded, and legally compliant. It's important to have a clear understanding of your market and competition, as well as a solid marketing plan to attract customers. With the right foundation in place, your computer repair business can be a successful and profitable venture.

$169.00 $99.00 Get Template

Related Blogs

• Starting a Business
• KPI Metrics
• Running Expenses
• Startup Costs
• Pitch Deck Example
• Increasing Profitability
• Sales Strategy
• Rising Capital
• Valuing a Business
• How Much Makes
• Sell a Business
• Business Idea
• How To Avoid Mistakes

Leave a comment

Your email address will not be published. Required fields are marked *

Please note, comments must be approved before they are published

Computer Repair Business Plan Template [Updated 2024]

Computer Repair Business Plan Template

If you want to start a computer repair business or expand your current computer repair business, you need a business plan.

Fortunately, you’re in the right place. Our team has helped develop over 100,000 business plans over the past 20 years, including thousands of computer repair business plans.

The following computer repair business plan template and example gives you the key elements you must include in your plan. In our experience speaking with lenders and investors, the template is organized in the precise format they want.

You can download our business plan template (including a full, customizable financial model) to your computer here.  

Computer Repair Business Plan Example

I. executive summary, business overview.

[Company Name] is a local computer repair shop in [Location] that provides top-quality electronic and computer repair services to its customers. We repair and maintain a variety of electronics including computers, laptops, tablets, and smartphones. Some of the issues we work on include hardware issues, software problems, data recovery and backup, and computer upgrades. No matter what tech issues our customers are experiencing, we have the experienced professionals to repair and restore every computer to as good as new.

We offer a satisfaction guarantee on all of our work. We understand that our customers’ time is valuable, so we offer quick turnaround times on all of our repairs. With our quality work and commitment to excellence, we expect to become the #1 computer repair service in the region in the next five years.

Products Served

[Company Name] will provide the following computer repair services:

• Hardware repair and maintenance
• Software troubleshooting
• Data recovery
• Data backup
• Virus removal
• Software installation and upgrades
• Hardware upgrades
• Network setup and troubleshooting
• Custom computer builds

Customer Focus

[Company Name] will primarily serve residents within a 20-mile radius of our location. The demographics of these customers are as follows:

• 59,123 residents
• Average income of $70,000
• 35% married
• 54% in Mgt./Professional occupations
• 60% of residents are homeowners
• Median age: 35 years

Management Team

[Company Name] is founded and led by [Founder’s Name]. [Founder’s Name] has been in the tech industry for the past 20 years and has several years of experience working on and repairing electronics. He began his career as an in-house IT professional but has spent the past five years working for a competing computer repair business. As such, he has extensive knowledge and experience with all models of computers as well as other electronics. His experience and skills will be the company’s most valuable assets.

Success Factors

[Company Name] is uniquely qualified to succeed due to the following reasons:

• [Company Name] will fill a specific market niche in the growing community we are entering. In addition, we have surveyed the local population and received extremely positive feedback saying that they explicitly want to make use of our services when launched.
• Our location is in an affluent area where customers can afford high-end computers, laptops, and other electronics.
• The management team has a track record of success in the computer repair services business.
• The computer repair business has proven to be a successful business in the United States.

Financial Highlights

[Company Name] is seeking a total funding of $250,000 of debt capital to open its computer repair business. The capital will be used for funding capital expenditures and location build-out, salaries, marketing expenses, and working capital.

Specifically, these funds will be used as follows:

• Location design/build: $100,000
• Equipment and supplies: $50,000
• Working capital: $100,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even

Top line projections over the next five years are as follows:

II. Company Overview

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name] is a local computer repair shop in [Location] that provides top-quality electronic and computer repair and maintenance services to its customers. We repair and help maintain a variety of electronics including computers, laptops, tablets, and smartphones. Some of the issues we help with include hardware issues, software issues, data recovery and backup, and computer upgrades.

We offer a satisfaction guarantee on all of our work. We understand that our customers’ time is valuable, so we offer quick turnaround times on all of our repairs. We also offer a variety of payment options to make it easy for our customers to get the help they need.

With our quality work and commitment to excellence, we expect to become the #1 computer repair service in the region in the next five years. We are confident that we can provide our customers with the best possible service and that we can help them keep their electronics running smoothly.

[Company Name]’s History

[Founder’s Name] has spent the past year researching what it takes to establish a computer repair business. He has analyzed the costs, market, demographics, and local competition. [Founder’s Name] has compiled enough information to develop his business plan in order to approach investors.

After completing his research, [Founder’s Name] incorporated [Company Name] on [Date of Incorporation] as an S-corporation. The business is currently being run out of [Founder’s Name]’s home, but once the lease on [Company Name]’s office location is finalized, all operations will be run from there.

Since incorporation, the company has achieved the following milestones:

• Found a business location
• Developed the company’s name, logo, and website located at [website]
• Determined equipment and fixture requirements
• Began recruiting key employees

[Company Name]’s Products/Services

[Company Name] will provide customers with a comprehensive list of computer and electronic repair services. These can include, but are not limited to, hardware repairs, software troubleshooting, data recovery and backup, virus removal, and computer upgrades. We offer a satisfaction guarantee, quick turnaround times, and payment plans for expensive repairs.

III. Industry Analysis

The Computer Repair industry has experienced steady growth over the past five years. The number of computers and electronics sold has increased along with the average time that people use their devices. With increased usage comes increased wear and tear on these devices, which increases the demand for professional repair services.

Additionally, per capita disposable income levels grew during much of the period, enabling more consumers to purchase high-end electronics and enlist in professionals to help keep them in good repair.

Over the next five years, the industry is anticipated to continue to grow. The positive factors affecting this growth are the rise in per capita income, decreasing tech prices, low unemployment, and the increasing necessity for technology in daily life. Together, these factors ensure that computers, electronics, and their repair services are more affordable for the average consumer.

IV. Customer Analysis

Demographic profile of target market.

[Company Name] will serve the residents of [Location] and the immediately surrounding areas in a 20-mile radius.

The area we serve is populated mostly by middle and upper-class residents who can either afford high-end technology or work in management and tech professions. This means they have both the need for computer repair services and the means to pay for it.

Customer Segmentation

[Company Name] will primarily target the following three customer segments:

• Local computer owners : This segment comprises computer owners who use technology often and will need frequent repair, maintenance, and upgrade services.
• Residents 55 and older : Older individuals are more likely to struggle with electronics and computer problems. They typically need assistance from professionals than younger generations.
• Small businesses : Since the [Company Name] is located near some small business establishments, the company will target them to offer maintenance services on their office electronics.

V. Competitive Analysis

Direct & indirect competitors.

The following establishments operate within a 10-mile radius of [Company Name], thus providing either direct or indirect competition:

Jeff’s PC Repair Established in 2007, Jeff’s PC Repair is a family-run computer repair shop specializing in PCs and Android products. The shop is fully equipped with the latest modern equipment and technologies to ensure every item brought into the store is repaired to new condition. Today, the business employs more than 65 people and operates service centers throughout the entire state.

Services offered by Jeff’s PC Repair include:

• Software installation and configuration
• Virus removal and protection
• Networking and security
• Technical support

[Location] Tech Repair Established in 2013, [Location] Tech Repair is a local repair shop that provides computer repairs, maintenance, upgrades, and data recovery services. They specialize in repairing Apple products, but can also upgrade and repair PCs, Android devices, and other electronics not made by Apple. While [Location] Tech Repair is a popular establishment, we expect it will be only a minor competitor since the company focuses primarily on repairing Apple products.

Computer Works Computer Works is a computer service, repair, and customization shop founded in 2021 by Dave Foster, a lifelong computer and technology enthusiast. The company has three locations in the area, each offering the following services:

• Computer repair and maintenance

Computer Works is committed to providing high-quality, affordable computer services to its customers. The company’s technicians are experienced and knowledgeable, and they are always up-to-date on the latest technologies. Computer Works also offers a variety of warranties and guarantees on its services, so customers can be confident that they are getting the best possible value for their money. Computer Works has been a popular establishment since its founding. We expect Computer Works to be our toughest competitor.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

• Client-Oriented Service : [Company Name] will commit itself to superior customer service with each interaction and repair.
• Management : [Founder’s Name] has been extremely successful working in the computer repair business and will be able to use his previous experience to provide the best customer service experience. His unique qualifications assure the quality of service that we provide our customers.
• Relationships : Having lived in the community for 20 years, [Founder’s Name] knows many of the local leaders, newspapers, and other influences. Furthermore, he will be able to draw from his existing personal and professional relationships to develop an initial client base.

VI. Marketing Plan

The [company name] brand.

The [Company Name] brand will focus on the company’s unique value proposition:

• Convenient location
• Client-focused computer repair services that treat each client individually and get the job done right the first time
• Service built on long-term relationships
• Comfortable, customer-focused environment

Promotions Strategy

[Company Name] expects its target market to be individuals working and/or living within a 20-mile radius of its location. [Company Name] promotions strategy to reach these individuals includes:

Local Publications [Company Name] will announce its opening several weeks in advance through publicity pieces in multiple local newspapers and publications. Regular advertisements will run to maintain exposure to relevant markets. Community newspapers and similar channels will be a major promotion effort.

Billboard [Company Name] will have a billboard in an area of town at a busy intersection where thousands of cars and pedestrians pass daily. The billboard will provide information about our services, location, and contact information.

Direct Mail [Company Name] will blanket neighborhoods surrounding its locations with direct mail pieces. These pieces will provide general information on [Company Name], offer discounts and/or provide other promotions for people to avail of our services.

Referrals [Company Name] understands that the best promotion comes from satisfied customers. The company will encourage its customers to refer other individuals by providing discounts on future services for every new client produced. This strategy will increase in effectiveness over time.

Website/SEO [Company Name] will invest in developing a professional website that displays all of the services offered by the company. It will also invest in SEO so that the company’s website will appear at the top of search engine results.

Social Media [Company Name] will create the company’s social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographic.

Pricing Strategy

[Company Name]’s pricing will be estimated on a project basis. The pricing will be determined by the services needed, the extent of the damages, the tools and equipment needed, and the amount of labor required to finish the job. Pricing will be moderate and less expensive than our competitors, but more expensive than lower-quality computer repair businesses.

VII. Operations Plan

Functional roles.

[Company Name] will need to fulfill the following functional roles to execute its business plan and ensure the company’s success:

Service Functions

• Customer service
• Repair computers and electronics
• Provide upgrades and software updates
• Provide consultations and advice

Administrative Functions

• Social media management
• Website management
• Bookkeeping
• Hiring and training staff
• Maintenance functions
• Other general administrative functions

VIII. Management Team

Management team members.

Though he has never run his own business, [Founder’s Name] has worked in the industry long enough to gain an in-depth knowledge of the operations (e.g., running day-to-day operations) and the business (e.g., staffing, marketing, etc.) sides of the industry.

Hiring Plan

[Founder’s Name] will serve as the Owner and Manager of [Company Name]. To launch, he needs to hire the following personnel:

• Computer Repair Technicians (3 to start)
• Administrative Assistant (1 to start)

IX. Financial Plan

Revenue and cost drivers.

[Company Name]’s revenues will come primarily from charging fees for our computer repair and maintenance services.

The major costs of [Company Name] include the lease, equipment maintenance costs, labor expenses, and marketing expenses.

Capital Requirements and Use of Funds

Key assumptions.

The following table reflects the key revenue and cost assumptions made in the financial model:

  5 Year Annual Income Statement

Comments are closed.

Sample Computer Repair Shop Business Plan

Computer repair company business plan sample.

The following tips will show you  how to start a computer repair shop .  Do you know that, there are over one billion computer in the world? (Source geek.com) In the United States of America alone there is an “estimated 223,810,000 personal computer users across the country and the number has been going higher up in recent times.” (Source mapoftheworld.com)

The statistics shows that computer repair business is a gold mine . With the large number of computer user, there will always be demands for computer repairers. This is because computer like every other electronic machine will always develop fault and it will require maintenance and repair.

Therefore, the service of computer repairers will always be needed. So if you are thinking of starting a business, you should consider starting a computer repair shop.

Prepare your Mind

Though starting a computer repair shop is a good business, but nothing good comes easy. As profitable as a computer repair business is, it entails some challenges like sourcing for capital to start the business, getting loyal customers, dealing with competition, building a reputable brand for the business, constantly upgrading your skills so that you can stay up to date in your industry and many more.

You will face some of these challenges and you must prepare your mind for this. Preparing your mind will help you to not give up when challenges rear its ugly head.

Since you are about to tread on a new terrain, it is likely that you have limited knowledge about the computer repair industry. Therefore, it is important for you to do a thorough research so that you can be well informed about the fundamental things your business needs to thrive. Don’t just assume you know.

Research about your ideal customers, their problem and the best way you can help them solve it.

Research about the various niches in the industry, the ones that are in high demand and the one that is of interest to you. Research about your competitors, what they are doing right and how you can improve on it and what their customers are complaining about that you can leverage on. Doing this will guide you in making good decisions.

Seek for Help

As good as it to research and do your personal homework about the business, it is also good to seek for help from those that have gone ahead of you. This will help to shorten your learning curves, make the right choices and avoid mistakes. So, look for one or two experts in your industry and seek for their help. This may require you paying a price, but be sure that it will be worth it.

Get Skilled

To stand out among your competitors and become the most sought after by your customers, you need to be highly skilled at repairing computers. So, being merely interested in the business is not enough, you need the necessary skills and expertise that will help you to always be on top of the game.

Even if your intention of operating the shop is to hire skilled technicians and computer engineers that will help you with the computer repairs, having some basic skills that will enable you deal directly with your customers will help a great deal.

Start the Shop

After taking the necessary steps, the next thing to do is to start the computer repair show. How you will start depend on the capital and the resources available at your disposal. You can start big if you have the financial capacity to do so. But if you don’t have the capital to start, don’t let that discourage and stop you from starting.

The thing is that no matter your financial capacity, you can always start something if you really want to. For example, if you can’t afford to get a shop, you can create a small space in your house and be using it for shop till you can afford to get one. Also, you can start working for someone else while you gather the money and experience you need to start yours.

Market your Business

No matter how good and highly skilled you are, if people don’t know about you, you are not going to make sales. This is why you need to embark on aggressive marketing of your computer repair business. Let people know what you do.

You can start from your contact list; call up your family and friends, let them about your shop, don’t assume they know. Offer them free services in exchange for referrals.

Reach out to small businesses and individuals and pitch your work to them, offer them irresistible discounts that will make them patronize you and make sure you do a good work for them that will not only make them come back but also make them refer you to others. You can also leverage on the internet. It will go a long way to help you.

Create a blog and social media accounts on platforms like Facebook, Twitter and LinkedIn. Make sure to always share valuable contents on computer maintenance. If you keep at it, in no time, people will notice you and start patronizing you

Starting something is not as important as sustaining it. To sustain your PC repair business and make it stand the test of time, you must keep updating your knowledge and upgrading your skills. You must keep learning about your industry so that you can be up to date with the latest trends in the industry.

This will help you to remain relevant regardless of how things might be changing and evolving.

COMPUTER REPAIR COMPANY BUSINESS PLAN EXAMPLE

Here is a sample business plan for starting a PC repair service.

BUSINESS NAME: Jazzytech Computer Repairs

Executive Summary

• Our Products and Services

Vision Statement

Mission Statement

Business Structure

• Market Analysis
• Financial Plan

Competitive Advantage

Jazzytech computer Repair Company is a computer company that specializes in making available computer repairs, upgrades and networking to IT firms, home computer users, and all forms of small and medium businesses.

Jazzytech computer Repair Company will be jointly owned by Andrew and Anthony and will be situated in Chicago, United States. Andrew and Anthony have successfully raised over 50% of the amount that is needed to start this business which amounts to $100,000. They intend getting the other 50% from the bank.

Our Product and Services

Jazzytech computer Repair Company is looking to provide computer repair and maintenance services to clients in the United States and in other parts of the world. From our headquarters that will be located in Chicago, we will offer top notch computer services to various small and medium firms as well as home computer users.

Our vision is to come up with a computer repair company that will be unarguably the best both in the United States and in other parts of the world.

Our mission is to come up with a top notch computer repair company that will handle some of the biggest projects in the IT world. At Jazzytech computer repairs, we are bent on giving you the best. We aim to achieve this by always keeping up with the trends in technology and helping you do the same.

We are not ignorant of the stiff competition that exists in the computer repair industry. As a result of this, we are looking to build a very strong business structure that will help us thrive in this business.

Market Analysis Market Trend

The computer repair business is a business that requires strong marketing skills in addition to excellent IT skills for new entrepreneurs. Interestingly, people always make use of computers. Therefore, a possession of these skills means you will always be in demand.

One factor that works to the favour of new computer firms is that people no longer wait for their PCs to break down. Avoiding repairs and making constant upgrades is enough job to keep computer repair companies busy.

Target Market

We will be looking to service both individual computer owners as well as small businesses. This is because just like individual computer owners, small businesses lack IT departments. However, they have constant IT needs. Meeting the demands of both our other business owners as well as individual computer users is definitely going to be a source of constant income for our young company.

Sales and Marketing Strategy

As a business, we have been able to come up with some strategies to help us stay on top of the food chain in this business. Some of this strategies include

Getting to know our Ideal Customers

As a new computer repair company in town, we will be directing all our energies to individual PC owners for now.

Reason being there is a large market for residential services. Also, the issues related with residential computers are not as serious as complicated as those of firms. As a result of this, we can spend less time servicing a computer. This will definitely lead to a better income.

Playing to Our Strengths

We intend to play to our strengths. We are very tech savvy and know we can soar in this area. To keep our focus undivided, we will be hiring accounting experts to handle to monetary part of the business.

Brand Awareness Creation

We intend to network at business trade organizations and also at chambers of commerce. We are looking to spend 5 to 7 hours of our week creating awareness of the presence of our company.

Hiring the Right Staff

When the time comes to start hiring staff, we intend to hire the best staff available. We will hire our staff not just on their tech skills but on their communication skills as well.

Financial Plan Source of Startup Capital

To get our business running, we will need a minimum of $200,000. With this start up coast, we intend to get an office space, pay for the needed equipment to start a company. Over time, we have been able to come up with $100,000 from all our savings. We will get the remaining $100,000 from the bank.

We might be new in the tech world, however, we are not pushovers. The fact that we are just stepping into the scene for the first time does not in any way mean we won’t compete with other firms for a place in the computer industry.

We are stepping into the industry with very high IT skills, we also possess some of the best equipment to help us last in the industry.

The business plan above is a simple business plan for the computer company , Jazzytech Computer Company.

This firm will be run by Anthony and Andrew. Also, the funds for running this business will be sourced from savings of the entrepreneurs as well as from the banks.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

404 Not found

• Write for Us
• Paid Content Solutions

• Company Posts
• ExpertHub Today

Global Capability Centres Boom As They Move Up The Value Chain

Global Tech Companies Are Turning To South Africa For Media And Marketing Expertise

Innovation Summit 2021 Showcases SA’s Top Tech Entrepreneurs

Three customer experience strategies you’re missing, embracing a digital-first world, smbs can have the confidence to thrive, applications for sab foundation are now open, trending tags.

• Paid Content Services

Computer Repair Business Plan

This sample business plan will guide you with regards to successfully starting your own computer repair business..

Related Topics

E-commerce internet sample business plan, wifi kiosks sample business plan, industry specific software sample business plan.

Click here to view this full business plan

Executive Summary

PC Repair will provide computer and technical consulting (repairs, training, networking and upgrade service) to local small businesses as well as home PC users. The company will focus on marketing, responsiveness, quality, and creating and retaining customer relations.

PC Repair was initially formed as a sole proprietorship, but was reconfigured as an S Corporation in December of 2004. PC Repair will at first be a home office start-up, utilizing one studio room in the owner’s home and serving customers in the local Ramsford-on-Bitstream area.

In the third month of our plan, we will move into a leased office space and hire a second technician. As sales increase, we will hire additional personnel.

The Market The very nature of the computing industry, with its extraordinary rate of technological development, creates a constant need for businesses skilled in updating and advising customers on computer-related issues.

In town, the majority of potential customers are dissatisfied with existing options, creating an attractive niche for an innovative start-up. Small business PC users will provide the majority of our business revenue.

Business Week expects the computing industry to grow at a rate of 12% and the processor speeds to continue to expand for years to come, providing a rich resource for sales.

PC Repair has decided to focus mainly on the small business market, as these customers typically don’t have a full-time IT person, but have full-time IT needs.

PC Repair will offer an affordable, on-demand service for these customers. We can also offer maintenance agreements that generate additional monthly income.

For our residential customers, we will offer a very affordable and helpful service with a very flexible schedule to meet their needs. Our target market will focus on Ramsford-on-Bitstream and the surrounding areas. Market research indicates there is an abundance of business for a small company such as PC Repair.

Start-up Funding and Financials To get PC Repair started the owner is providing cash and assets. We are also seeking a short-term loan, to be secured with the owner’s home equity, and repaid within three years.

Our conservative sales forecasts, based on industry research within the local area, project hefty sales in year one, steadily increasing through year three. To reach these goals, we will use an aggressive advertising campaign to exploit our competitors’ weaknesses.

With good cost control, we will see a modest, yet comfortable, net profit the first year, even after moving into a leased space and hiring additional technicians.

1.1 Objectives

• To provide the best service available to the community at an affordable price.
• To generate substantial market share so that PC Repair is a common name.
• Constant growth in sales from start up through year three.
• To generate customer satisfaction so that at least 40% of our customer base is repeat business.

1.2 Mission

Our goal is to set the standard for on-site computer solutions through fast, on-site service and response. Our customers will always receive one-on-one personal attention at a very affordable price.

Our customers will receive the highest quality of customer service available. Our employees will receive extensive training, a great place to work, fair pay and benefits, and incentives to use their own good judgement to solve customers’ problems.

1.3 Keys to Success

• Establishing a brand identity and generating brand recognition through marketing.
• Responsiveness: being an on-call computer paramedic with fast response time.
• Quality: getting the job done right the first time, offering 100% guarantee.
• Relationships: developing loyal repeat customers–retainers.

Company Summary

PC Repair is an S Corporation located in Ramsford-on-Bitstream, owned by Jack Hacker. With a small 3-year loan, PC Repair will grow in one year from a one-man, home-office based repair shop to a profitable, 3-person business in a leased location.

We will build the necessary infrastructure to quickly and efficiently respond to customers’ computer needs, guaranteeing speedy, friendly, competent, and cost-effective technical support.

2.1 Company Ownership

PC Repair was initially envisioned as a sole proprietorship in the owner’s home. However, recent feedback from our marketing outreach has suggested a much higher sales potential than originally imagined, and PC Repair has been reformed as an S Corporation.

This change will provide additional legal protection for the owner, and will also streamline the financial operations of the company as we expand the personnel to 5 within the next three years, lease a separate space for offices, and purchase company vehicles and cell phones.

The owner, Jack Hacker, has 10 years of experience in the fields of technical support, networking, and computer training and repair. Jack has also spent the last three years as the manager of a custom computer building and repair store, and understands the computer needs of small businesses.

2.2 Start-up Summary

Total start-up expenses include initial expenses for establishing our website, setting up the business, and doing our pre-opening advertising. Exact allocations are shown in the table.

The bulk of our start-up requirements are asset needs: we need diagnostic and repair equipment, half of which will be contributed to the business by the owner from his own materials.

We are treating this equipment as assets because we expect it to last at least three years, and to have some resale value when we are through with it; we will buy additional expensed equipment in years two and three. We also need start-up inventory which includes RAM, spare hard drives, cables, and cases.

Although we will keep expenses to a minimum for the first three months, before we move, we will also need cash at start-up, to see us through the next several months with a positive cash balance.

PC Repair will offer computer repairs, training, networking and upgrade service to clients in two major categories: home PC users and small business users. As PC Repair and the client demands grow, we will offer software development to our business clients.

From the very first day, we will offer on-site repair and consulting services, so that our clients don’t need to take time out of their busy days to haul a computer in to our workshop. This is the single biggest frustration Jack has seen among small business owners needing computer help.

Much of our diagnostic equipment is portable, and we will remove a PC to our workshop only when the problem requires more detailed diagnosis or repair. We will also offer free pick-up and delivery of PCs needing repair. To meet the growing demand for this service, we will purchase a company vehicle in the third month.

We will also offer extended maintenance contracts, so that business clients can deal with technical support and repair needs as a single line-item expense, rather than having to plan for unexpected crashes and problems with a rainy-day fund they may never use. Maintenance contracts yield a high gross margin for us, and provide peace of mind for the customer.

We will offer limited software support (installation and compatibility issues), and focus on hardware and networking support – this is a vital distinction, since software is evolving much more rapidly than hardware, and our clients will have such diverse software needs that we couldn’t possibly keep up with all of them.

We will encourage clients to register their software and use the software’s own support options to their full potential. We will, however, keep up to date with multiple operating systems and networking developments, working with clients to make sure they have the most appropriate combinations of hardware, OS, networking, backup systems, and software.

Backup and security are becoming higher priorities for all our potential customers, as internet usage (and its pitfalls) becomes more common, and as more and more daily records are stored electronically.

Market Analysis Summary

PC Repair will provide computer support in both a consulting and technical capacity to small business owners as well as home PC users. Since PC Repair is currently a one man operation, its growth in the first three months will be limited by the owner’s capacity to complete work.

However, these first three months are critical for establishing our credibility and a reputation for getting the job done quickly and well. We will focus on delivering excellent service, and using the good word of mouth from this initial period to network with other potential clients.

Personal market research by the owner indicates an attractive market niche for our services, of which PC Repair will take full advantage.

The very nature of the computing industry, with its extraordinary rate of technological development, creates a constant need for businesses skilled in updating and advising customers on computer-related issues.

National chains, such as “Geeks on Call,” and Best Buy’s “Geek Squad” have seen rapid growth in demand for these services in the last few years. Customers are seeking skilled help with everything from installation of software and hardware components, to networking, to transferring files from an old computer to a new one.

Those who can often enlist their tech-savvy children’s help, but others are not so fortunate, and small-business owners need reliable and quick help with all their computer needs, since every hour down may mean an hour or more of lost revenue, especially for any business with a website or those doing e-commerce.

4.1 Market Segmentation

The existing computer service market is so extensive that categorizing it is rather difficult. We have broken our potential market down into two groups, based on their needs: home PC users and small business clients.

Home PC User Our home PC user market includes non-tech-savvy residents of the local area (15 mile radius), generally between the ages of 30 and 70, with at least one home computer.

We are not expecting income from users below 30, who tend to be more comfortable with technology and willing to attempt repairs and upgrades on their own, without seeking professional assistance.

Such home users generally own a computer to do email, play games, write letters, scan and print photos, and occasionally to do bookkeeping or taxes. Home PC users with more sophisticated applications generally have enough tech savvy, from tech experience at work, to do their own repairs and upgrades.

Their hardware needs will include the computer itself, monitors, keyboards, mouse, printer, and scanner.

This group is growing slightly faster than the overall population growth in our area, in part due to the increasing demand for computers among retired people and young families, about 7% a year.

Small Business Users Small business users will provide the majority of our business revenue. The small business market will be defined as customers within a 15 mile radius, with 2 or more computers or a network which they use for business purposes at least 25% of the time.

Their business use may include minor usage, such as updating a business website for a brick-and-mortar store, keeping the books, designing graphics or ad campaigns, and writing copy for press releases. It may also be more extensive, incorporating inventory tracking, POS systems, customer databases, online product/service delivery, or product development.

The more intensive their computer usage for business, the more critical it is to them that their technology work well and reliably, and that quality repairs and support are available in a crisis. Their hardware needs will include the same items as home users, plus servers, backup systems, data storage, and wireless networking.

4.2 Target Market Segment Strategy

Although there are more potential customers among home PC users, we expect the majority of our revenue to come from small business clients, since their need for our services is more urgent, and they are willing to invest in technology as part of their business plan.

The majority of our marketing efforts will thus be focused on small business owners. These customers typically don’t have a full-time IT person, but have full-time IT needs. Home PCs are often used by multiple people, and serve multiple purposes.

Our home PC users need help with managing their settings to integrate the different needs of all household members as much as they need technical assistance.

ComputingNet magazine recently reported on the substantial need for timely and cost-effective computer upgrades and repairs in this region; Jack Hacker has seen this market need in person, as frustrated clients waited for days or weeks for their critical components to be returned to full capacity, with no inexpensive alternative to the existing computer repair shops.

All of our clients need technical assistance, but we are also selling peace of mind: our clients will know that friendly, efficient help is just a phone call away.

As more and more companies switch their support services to automated call centers or touch-tone menus, the simple reassurance of hearing another human voice on the phone within a few rings is immeasurable. Even better is knowing that within a few hours, someone will show up and take care of their problem.

Both the software and hardware side of the computer industry continue to turn out new and revised computer components at alarming rates.

For PC Repair this means job security well into the future. As reported by the Wall Street Journal, there seems to be no end to the development of the computer market.

Business Week expects the computing industry to grow at a rate of 12% and the processor speeds to continue to expand for years to come.

4.3 Service Business Analysis

Secondary market research shows computer service customers tend to be very loyal to providers that do good work and satisfy their needs. An analysis of PC Repair’s main competitors shows no overwhelming strengths that would be significant barriers to entry into the market, as our local competitors have serious weaknesses.

The computer maintenance and repair industry is fragmented, with a few large, national players and hundreds of small, local stores.

While most computers are actually repaired in-store, near the customer, parts for the repair come from major manufacturers and distributors; delays in receiving necessary parts can significantly slow down the repair process.

Large chains have solved this problem by keeping vast amounts of inventory in stock at all times, while local stores offer customers the trade-off of personal interaction and trust that may make up for some delay.

PC Repair has established a relationship with a local distributor to do rapid special-ordering; although this capability is more expensive than normal channels, it will enable us to quickly establish a reputation as efficient and responsive to customer needs, particularly for our small business users.

We will leverage this customer loyalty into great word of mouth marketing and steady growth.

4.3.1 Competition and Buying Patterns

Customers choose computer repair and assistance services based on reputation, previous experience, and price. They may choose to return to a mediocre provider with whom they’re familiar, rather than try out a new unknown company about whom they’ve heard nothing.

Large stores, especially the service departments of national chains, have a great advantage simply in their affiliation with an established brand.

Establishing our brand identity and a great reputation in the first few months is critical to our success. Once we have broken in to the local market, our great service will turn new clients into permanent clients.

Our services will be second to no one and our prices will be very reasonable for the high quality service we offer. By providing superior service, word of mouth alone will bring in many new clients. The satisfaction our consumers find will keep them coming back. There are two main competitors for the computer upgrade and repair business in this area:

Competitor A:

They are a well established provider of computer upgrades and services, and do quick work. However, they have a high staff turnover, a young and inexperienced staff, and are more interested in selling new components than in maintaining existing machines or finding custom solutions.

They do not offer any kind of pick-up and drop-off service, and do not offer on-site help. They really only offer hardware support.

Competitor B:

Smaller and less known then A, B provides many services for residents living in east and south parts of town. They are more willing to spend time with a client, figuring out exactly what his or her needs are, and suggesting new options than competitor A.

However, they have an inefficient ordering system and an unkempt shop, which deters potential customers and can turn existing customers to the competition. They also do not offer on-site services, although they are considering instituting a trial pick-up/drop-off service.

They are in the best position to copy our innovations and steal customers, but their management is complacent and may not respond to competition.

Both of these companies charge rates in excess of PC Repair; we will be able to attract the price-sensitive market without much work.

ExpertHub Staff

ExpertHub’s team of Staff Writers deliver unique, insightful and curated content from successful business leaders, authors and subject matter experts. This highly-experienced team understands the information that business readers are looking for, what’s unique and impactful, and how to distil key ideas into actionable insights.

Boost Your Income: Five Proven Strategies for Mid-Career Professionals

You’re 40 something, mid-career, and you feel stuck. You need to make more money, but you don’t know how.

How to Make Money by Writing on Fiverr

Are you ready to unlock your writing potential and turn your creativity into cash? Learn how to make money by...

Step-by-Step Guide: How to Start Your Own Hair Salon Business

Are you ready to turn your passion for hair into a thriving business? Follow our step-by-step guide to start your...

Unlock Your Freedom by Joining Laptop Lifestyle

Are you ready to unlock your freedom and join the laptop lifestyle? It's time to find work that ignites your...

• Terms & Conditions
• Data Privacy Policy
• Privacy Policy

Copyright © 2022 ExpertHub.info Revenue Growth Experts

Welcome Back!

Login to your account below

Remember Me

Retrieve your password

Please enter your username or email address to reset your password.