The results? The stories posted by customers and publications fueled word-of-mouth. As reported by Growth Hackers , positive word-of-mouth and delightful experiences helped Square build barriers that are hard to overcome by competitors.
The momentum they built in the first few years resulted in a large user base. As a result of their quality product, these existing users remained loyal. By 2018, Square further leveraged loyal users by acquiring nine complementary businesses - providing them with more solutions to their needs.
To growth-hack your way to a large loyal user base like Square, try out their word-of-mouth strategy.
✔ Target social-media-savvy users so they could spread positive word of mouth on social media.
✔ Target specific niches and engage highly targeted publications when spreading content about your software.
✔ Always optimize your product and customer engagements to retain existing users.
Robinhood is a financial services company by Vladimir Tenev and Baiju Bhatt. Investing and trading on their platform is 100% commission-free. Furthermore, the company aims to make investing easy and understandable for new and expert investors alike.
In 2021, they generated a whopping $1.81 billion in revenue which means a 90% year-on-year increase. And this year, they have around 15.9 million active users.
However, it’s important to note that Robinhood was popular even before its launch. Here’s why.
Before the founders launched Robinhood, the trading app was already extremely popular. This was because they gamified the landing page promotion (see screenshot below).
They bumped up people on the list based on how many they referred.
Their referrals referred more people, which created a snowball effect.
To gamify the waitlist, Robinhood showed each person who signed up a thank you message and the number of people on the list (which proved that the app was in-demand). If you wanted to jump the queue, all you needed to do was to refer to friends.
Source: Incisive Edge
The results? Over 50% of signups came from referrals. Even more amazing, more than 700,000 signed up for their app even before it was launched.
To growth hack your way to 700,000+ sign-ups even before launching like Robinhood, try out their waitlist gamification strategy.
✔ Give incentives to people who refer your company e.g. bumping them up the waiting list
✔ Create social proof by demonstrating how many people are already on the list.
✔ Make it extremely easy for users to refer your app through effective CTA buttons.
John Prendergast founded Blueleaf in 2010. This wealth management platform lets you do traditional reporting, trading, rebalancing, billing, and invoicing.
Source: Blueleaf
Their growth-hacking strategy is a combination of intrigue and exclusivity.
To get 10,000 sign-ups before launching, here are two of the approaches Blueleaf implemented:
The company lets in a limited number of users per week based on how much they want in. Only those who request an invite or tell everyone about Blueleaf can get in. | ||
They’ve limited the time frames to invite a friend for just an hour or two. So anyone who wants in must request publicly on Twitter or Facebook or anywhere they can reach current users. |
To growth hack your way to 10,000 sign-ups even before launching like Blueleaf, try out their intrigue and exclusivity approach.
✔ Make potential users request sign-up publicly to serve as social proof to their network.
✔ To have exclusivity, limit the number of users you let in and prioritize those who requested to sign up publicly and followed your company’s social media platforms.
✔ To create urgency, limit the timeframe to refer to new people.
Aaron Patzer founded Mint in 2007. Two years later, this personal finance software service acquired over 1.5 million users. In the same year, Intuit bought Mint for a whopping $170 million. Today, Mint has over 20 million users.
Seems like an overnight success, doesn’t it? But here’s how they did it.
Noah Kagan joined Mint as the Director of Marketing, even without any marketing experience. (This only proves that you don’t need to know traditional marketing to growth hack. You only need to be super obsessed with growth.)
But he crafted out a plan and launch strategy spanning 6 months. He was hired on the spot. The problem at the time is, they have no product and 0 users.
Here’s how they solved this.
This helped them: They were able to leverage undervalued marketing channels such as niche influencers. | ||
So they collected emails from people that fit their target demographic. Here’s how: | In just 6 months, they crushed their 100K goal with 1 million+ users. |
Source: Mint
To growth hack your way to a million users in just 2 years like Mint, here’s what you need to do:
✔ Set clear and measurable goals and reverse-engineer your strategy based on that.
✔ Know your customer through surveys and asking relevant questions.
✔ Collect emails from your target users and hype your product through relevant content.
✔ Leverage underutilized marketing channels such as niche influencers.
Monzo is a UK-based online bank that offers distinct hot coral bank cards, an easy-to-use banking app, and amazing customer listening. Monzo scored 5 stars for customer service and 83% for overall satisfaction in 2021. In the same year, it was valued at £3.7 billion which is around 4. 38 billion in U.S. dollars.
Source: Monzo
What was the secret to their success?
Before they got their “unicorn” status in 2019, they grew their users from 0 to 250,000. Here’s how.
Just like Robinhood, Monzo also implemented their “queue jumper” growth hack where they only let so many users in each day.
Upon signing up, users are given a spot in line. But the catch was, if they referred friends to the app, they could jump the line.
Source: Apollo Digital
The results? Monzo was able to grow users from 0 to 250K in just 2 years.
To growth hack your way to 200,000+ sign-ups like Monzo, try out their “jump the queue” growth hack.
✔ Embrace your users’ competitive spirit.
✔ Show the user how many are people is ahead of them and how many are behind (as shown in the picture above.)
✔ Make it extremely easy for users to refer your app through an effective CTA button.
The Scalelab is a B2B lead generation company that generates quality leads for sales teams week after week. In total, we’ve generated 5000+ leads and over $50 million in pipeline value for clients in FinTech and other fields.
And here’s how we generate 10+ sales-qualified leads every month for our FinTech Clients (Hint: This is the same framework we used to generate $100K in pipeline value for one of our clients.):
At The Scalelab, we use LinkedIn and cold email to deliver 10+ sales qualified leads to our FinTech clients. Our campaigns look like this.
Hyper-Personalized Outbound Campaigns
First, we define the client’s target prospect through qualifiers like industry, ideal headcount per company and job title. We do this by letting FinTech clients fill up a type form that specifies their prospect qualifiers.
After conducting a prospect search based on the target qualifiers, we clean up our data through an email verification tool like Bouncer. Once we’ve got a clean lead list, we research each lead and create a custom icebreaker.
Most emails start with “Hi (name), I hope you’re doing well, we are (company)” which is quite generic. But at The Scalelab, we show prospects that the email they received is specific to them through ice-breakers.
The role-based icebreaker is a great example. Here’s the standard structure:
If a lead changed roles in different companies: “From Role 2 at Company 2 to Role 1 at Company 1 , I’m impressed by your evolution.”
If a lead changed roles in the same company : “From Role 2 to Role 1 at Company 1 , I’m impressed by your evolution.”
Integrating icebreakers like this to your cold emails make prospects feel like you’ve visited their profile. The results? Higher reply rates and more leads that we generate for our FinTech clients.
2. Be “Human” When Approaching Your Prospects
At the start of our cold email campaigns , we request a meeting with the prospect. Pro Tip: Aside from the personalized email, what makes us warm and friendly is the personalized picture we’ve added.
In the email, we offer them an actual coffee with a picture of the sender holding two cups. The right cup contains the sender’s name, while the left cup will automatically show the prospect's name.
Here’s the cold email template :
Look at the responses we got just by doing this:
3. Implement a Multi-Channel Approach
With our cold email campaigns, we don’t just follow up via email. We also engage with them via LinkedIn. Doing this gives prospects the impression that you’re keen to connect.
For example, on the same day we’ve sent the email to the prospect, we also automatically visit their LinkedIn profile via Lemlist .
This process serves as an “outreach warm-up,” allowing the prospect to recognize you once you land in their inbox.
Here’s another example. Two days after following up via email, we send them a simple message. If we’re not connected, then we send a connection request with a note.
Here’s the template:
The results?
92% Open rate - (3X the average open rate of 25%)
63% Reply rate - (12X the average reply rate of 1% - 5%
68% Connection acceptance rate - (2X the average LinkedIn acceptance rate of 30%)
10+ sales-qualified leads every month for our FinTech clients , most of which, turn into sales (see screenshot below).
To growth hack your way to a consistent 10+ leads every month like The Scalelab would for its clients, here’s what you need to do.
✔ Target a specific demographic.
✔ Validate your lead list with tools like Bouncer.
✔ Research each prospect and personalize your emails with icebreakers.
✔ Add personalized pictures to your emails to make it feel warm and “human.”
✔ Show your prospects you’re keen to connect through by connecting via multiple channels.
Learn the step-by-step process of how we scale FinTech companies .
The limited resources of FinTech startups make it difficult for them to use traditional marketing tactics effectively. As a result, they are forced to growth hack, which can lead to exponential growth at a low cost.
Growth hacking can, however, also apply to large corporations. Think about this. If growth hacking can grow your company without resources, imagine what it can do with resources.
Thus, you can leverage it at any stage of your business's development.
Want to growth-hack your FinTech company to a consistent 10+ leads every month? We at The Scalelab have decades of combined experience in cold outreach and sales.
After generating 5,000+ leads and over $50 million in pipeline value for clients, we know what it takes to consistently get you sales-qualified leads that’ll turn into sales.
Our team has helped companies land appointments with top-tier businesses such as Google, Nike, Citibank, and Samsung.
Our lead generation campaigns consistently deliver warmed-up and highly qualified sales leads that directly increase your company’s pipeline value.
Come and say hello or drop us a line at [email protected]
89 warm leads, 148% of the avg. KPI achieved in 12 months for Mazecare
51 warm leads, 166% of the avg. KPI achieved in 3 months for Sleek
84 corporate leads, 142% of the avg. KPI achieved in 6 months for Thunes
Rarely does a startup have enough money to fund its primary marketing efforts. Most of them earn just enough money to survive and pay their employees, while some have a hard time making ends meet. So competing with the big organizations through traditional marketing is a far-off dream for most of them.
That's where comes the usefulness of Growth Hacking for startups. A type of marketing that can help you attain growth, despite lacking in funds. The term “ Growth Hacking ” has become a buzzword, and that happened for a reason.
So if you have a startup struggling to gain traction or planning to build one, this article is for you. We will let you know how to use growth hacking for startups and be a ninja marketer.
Growth Hacking is a marketing technique that relies on continuous idea generation and experimentation. According to Sean Ellis , who invented the term growth hacking, “The definition of growth hacking was actually based more on the definition of what growth hacking is not”.
“Growth hacking is about running smart experiments to drive growth within your business. Marketing is about experimentation to move growth as well”, he adds.
In simpler terms, growth hacking is an experiment-driven marketing technique that helps you market a product with impactful but cost-effective ideas.
Growth hacking relies on rapid idea generation and A/B testing. When you find one true idea that helps you skyrocket your growth like a supersonic jet, only then you'll realize the value of testing a hundred other ideas.
Growth hacking strategies proved to be effective for companies like Tinder and many others, and there's no reason that growth hacking will not work for startups like yours.
We can't stress enough the importance of growth hacking for startups. And there are good reasons behind that.
For instance, as we have talked about above, startups tend to have a lack of financial capabilities to match their bigger competitors . So they can never pull off extravagant traditional marketing, that their larger counterparts can. But unlike traditional marketing, growth hacking usually needs little to no money to implement.
When Airbnb started its journey, it did not have enough money to gain traction using traditional marketing efforts. They understood that they needed a standout idea that would set the foundation of their growth.
That is when they experimented with one of the most famous growth ideas . And just like most other growth hack ideas, it took no money, just an excellent idea, and a good engineering approach.
Another reason that growth hacking for startups is so highly suggested, is because they need fewer human resources. This is also a common problem for startups.
Last but not least, most growth hacking success stories show that, if you have a killer idea, growth hacking can accelerate growth faster than any other marketing technique. And there is no startup that doesn't need fast growth, is there?
“Growth hacking funnel” is a term that most people do not know about. But it is the fundamental formula behind the growth hacking strategy. Sean Ellis, the person who coined the term “Growth Hacking”, said that growth hacking relies on a five-step funnel.
This is called the “ AARRR ” model.
These represent five steps of the funnel, which are –
You know your product has achieved must-have status when people are referring it to their friends and family. The referral part is all about getting referred by your existing customers. It is a good indicator of knowing whether your product has made an impact or not.
Growth hack strategies have the potential to uplift your growth rate very quickly. For a startup, this can prove to be very crucial. Below, we will talk about 10 growth hack strategies for startups that have the potential to kickstart your little venture.
Now let's get into the details!
Growth team is the one that is responsible for generating ideas. Growth team should not necessarily be an independent team. It's better to have growth team members from all department of the organization. This team should be handpicked or hired to generate ideas on top of their regular tasks.
Another thing that is important, is having a growth lead. Your growth lead will be responsible for setting the metrics and the tempo of the growth hacking experiments, while also evaluating the performances.
Overall a growth team should be formed with the 5:1 ratio in mind. That means for a startup of 5 employees, at least one will be a member of the growth team. This is a formation that is suggested by startup advisor and investor Andrew Chen.
One of the prime examples of how a growth hacking team can help your startup is the famous case of Dropbox.
By September 2008, they had 100K registered users, and they were spending big dimes on marketing.
By December 2009, they had more than 4 million registered users and spending almost no money on marketing.
The difference?
A newly-formed growth hack team and their idea.
As effective as growth hacking might be, you can not actually start it for a product that is not desired by the customer. In marketing terms, we call it the product-market fit.
So what is actually product-market fit?
Product-market fit means having a product in the market where that is desired.
If nobody needs the product, they will not bother using it. No matter how much growth hacking you do, or how many bucks you spend on marketing it will all be in vain.
So how do you know if you know if your product has achieved a product-fit market or not?
Well, according to Sean Ellis, the person who coined the term “Growth Hacking”, the best way to know that is by asking people if they feel that product is essential for them or not. A quick way to do so is by survey.
And in modern technology, there are loads of social media to run your survey and ask people, if you don't want to go door to door.
Swipes, a company that developed productivity tools because of not having the product-market fit. After 6 years of trying to market it and getting $1m in investment, the CEO admitted at last that the products they were developing were not something that their customers wanted. 6 years and $1m for nothing!
One of the first and foremost strategies for a growth hack is building an email list. So many growth hacking ideas depend on having a good email list. With $38 ROI for every dollar spent , it is by far the most rewarding way of marketing online.
There are many ways for email list building that you can follow.
Dell, the famous computer technology company ran a gif-based email marketing campaign and saw a whopping 109% increase in revenue! Still haven't started building an email list? Well, you should!
Groom your team in such a way that they generate ideas. The more ideas the better. You never know which is your moonshot idea, you just have to experiment more and more, and for that, you need newer ideas.
Twitter is a prime example of getting success by generating and experimenting with more and more ideas. This strategy is called the “High Tempo Testing”.
What they did was upping their tests from 0.5 to 10 tests per week. In doing so they generated more ideas and experimented with them pretty quickly.
The result?
They grew from 90,000 to 152,000 monthly active users in about eleven weeks without spending a dollar on advertising or increasing the size of their growth team. So what are you waiting for?
We have talked about the growth hack funnels, and what each element of that funnel mean for your business. And here we are, suggesting you to form your growth hack strategy around them.
But wait, there's a catch!
Didn't we tell you that the first step of the growth hack funnel is the acquisition? Well, yes, we did tell you that. But what we didn't tell you is that according to Aladdin Happy,
Acquisition is the easiest part of the growth hack funnel.
And unless you can build a product that people want to keep buying or even after the first interaction, no matter how many users you acquire, that will only be “carrying water in a leaky bucket”, as quoted by Aladdin Happy, the Author of amazon best-seller “ TOP 101 growth hacks ” and the founder of GrowthHackingIdea .
Retention is the second hardest part of the growth hacking process after the product-market fit. Once you achieve product-market fit, you know that customers want your product. Now it's time to work on how you can retain these customers.
According to Aladdin Happy,
“ The maximum good retention is when all of your customers stay with you forever. The maximum bad retention is when your customers fall off the next day—altogether and forever. “
Here's how Slidebean increased their retention rate,
Slidebean made an A/B test on their pricing and found out that there is a correlation between increasing the prices and increasing retention. So, they experimented by increasing their prices over 4 times. The result? Their retention rate increased by 282%. And their Life Time Value increased by 20 times!”
Activation gets us back to email list building again. The more email you have, the more chance you have to reach customers to pass the activation phase of your product.
Ausmed, an education startup significantly improve its customer onboarding experience and increase its activation rate from 15% to 75% over two years.
When it comes to activation, it is the smallest things that matter. Tweak, tweak, and tweak, and you'll stumble upon a great idea now or later.
“Every sale has 4 basic obstacles: no need, no money, no hurry, no trust.” Once you can overcome these 4 obstacles, your revenue will follow.
First build a financial model for your business , so that you can use the customer flow to generate revenue for your business. Because, let's be honest, in the end, if you don't have enough revenue, your business won't sustain the long run.
After creating a financial model, focus on how to improve your revenue generation through innovative growth hack ideas.
In one test, the guarantee for the product was changed from “a 30-day money-back guarantee” to “a 100%-money-back guarantee within six months, and a double-your-money-back within the first 30 days.” The result was an increase in sales by 133%.
When people like your product, they refer it to others. And that is one of the primary objectives for any business. But reaching that point takes time. Before you reach that point, you'll still need referrals, right?
So how do we get it?
If organic referrals don't happen, then growth hack with new ideas to get them. Remember that the holy grail of virality is to reach such a point when each of your users invites at least one new user.
Above is one such trick to get people to refer or share you in their private space. Another way is to incentivize your user to refer their friends.
Dropbox’s referral program was one of the greatest examples of that. Their business was to offer storage space in the cloud, so they decided to reward people with free space for referring to their friends. However, they also rewarded the same for someone who accepts an invitation.
And guess what? Business flourished!
Finally, the stage that was supposed to be the gateway to the growth hack funnel, is the last one that we'll look into.
Because, once you have all other strategies in place, only then you can keep your acquired customer happy. Also acquiring customers is quite easy these days. Y
ou have loads of opportunities to acquire them. Content Marketing , SEO, Amazon Book, Email Marketing, Free Tools, Community Marketing, and many more. There are just so many places to find users, so don't worry about them.
Just use the channels mentioned above and wait for the users to find you. That's all it takes!
The last one of the strategies is to follow the tried and tested. When you don't have enough resources to brainstorm enough ideas for high-tempo testing, make a small team, and try the proven growth hack experiments that were successful.
If you search online, you will find many growth hack case studies, and successful examples from many startups, which will surely help you generate ideas of your own.
So now we will share some case studies of growth hacking that might inspire you to generate growth hack ideas for your startup.
Airbnb is a company that helps users to find homes and rental spaces when they are traveling to someplace. Unlike traditional hotels, you can stay at someone's home, paying a much lower price than hotels. If someone is a homeowner, they can earn some bucks without much effort.
The company now has over 12 million rental locations available online and 2.9 million hosts.
So what's the secret of Airbnb that made them so big?
Yes, the company ran one of the most famous experiments of growth hacking for startups. Well, the founder's trio of Airbnb found out that Craigslist was one of the platforms where most of their target audience are. So they wanted to build on that.
However, there was no way to get the API from Craiglist to do what they intended to do.
So they built a system, that if anyone posts their home listing on Airbnb, it will automatically be posted on Craigslist as well. The result? You tell me!
Dropbox, a cloud storage company used a growth hack that remains one of the best examples of growth hacking for startups.
So what did Dropbox do?
When Dropbox started, there was multiple cloud storage company, competing for the top spot. Like all of them, Dropbox also spent a lot of bucks on digital ads. However, it was not giving them the result they wanted.
As a matter of fact, for each acquisition of $99, they spent over $250. Which was never going to be feasible.
So they come up with an idea. They launched a referral program where a user could invite their friends and both of them would be rewarded with free storage. Within 1 year, their userbase grew from 100K to 4M!
Dos Equis , a Mexican beer company started a promotional campaign in 2006, which went on to become one of the most influencing campaign ever.
The campaign was named – The Most Interesting Man in the World .
The ad depicted the American actor Jonathan Goldsmith performing some eyecatching tasks. His already macho appearance was well-complimented with the finishing line, which was, “ I don't always drink beer. But when I do, I prefer Dos Equis. ”
This ad saw its sale increases by 26% in the USA that year. Apart from the punchline, the actor was termed as the most interesting man as well. This resulted in both brand awareness and an increase in sales for the company.
Many of our social lives now revolve around Facebook. A company that has more than 2 billion active users. Their history of growth hacking is well-applauded all over the tech industry.
They noticed people who add their phone contacts as friends on Facebook were more likely to come back on their platform. So they made it easy for people to add friends after you register a profile on Facebook.
They saw huge success with this small activation hack.
The story of Hotmail's growth was a fun one.
What Hotmail did, was adding a signature to every user’s outgoing email, inviting the recipient to get a free account with a fun little message. They reached 12 million users which were around 20% of the share of the email market at the time. The time it took? Just 18 months!
Are you convinced enough? Then start growth hacking today and get a better chance of seeing your business grow at the earliest. The more ideas that you generate, the more chance you will have of getting the moon shot idea , the one that turns the game around for you.
Want to learn about growth hacking ideas only for eCommerce businesses? Check our blog on eCommerce growth hack to outrun your competitors.
If you have any queries related to this blog – Growth Hacking for Startups, feel free to share your queries with us using the comment box below. We would love to know your feedback! Good luck!
We send weekly newsletter, no spam for sure
Faisal is a tech blogger who excels at WordPress Content Writing. Apart from sharing useful info pieces that helps people around the world, he also likes to travel and read books of all genres in his leisure time.
Your email address will not be published.
Dec 04, 2019, what is growth hacking all about.
Growth hacking is essentially a mechanism for startups that need a super impressive way to enter the market and rocket their product into positive statistics with minimal financial investment - but you already know that.
What you probably didn’t think of is that growth hacking can actually be embraced as a long-term strategy to cope with day-to-day problems that every business is inevitably facing. A startup or a well-known brand - everyone could use a pinch of creative “out-of-the-box” sorcery to intelligently boost their ROI and witness rapid business expansion in no time.
If picked and executed wisely enough, different growth hacking tactics can help your company live long and prosper. Simply enough, coming up with a thoughtful, long-term growth hacking strategy will result in:
Intrigued yet?
On the verge of 2020 (well, almost), we’re going to show you some pretty inspiring growth hacking examples that took place in recent years. Hopefully, our set of growth hacking case studies will provide concepts, provoke thoughts, and initiate processes for those who need that little push right now.
Casual is an online project management tool that provides an intuitive way to plan and execute different projects online. Its growth hacking case study begins with a single crucial startup technique - including the company in various startup directories and free listing websites .
The founder of Casual provided Hacker Noon with a straightforward insight - that their startup received around 500 emails and 300 registrations in just a couple of days after it has been submitted to Betalist.
Some of the other best startup directories you can include your website into are:
FindThatLead is a lead generation tool, providing growth hacking advice and outbound marketing services. What they did to gain audience and popularity with zero to none financial investment was to rely on a very considerate and proven growth method - organizing an online society of potential users .
The founders of the company created a private Facebook group, named Growth Marketing & Outbound , which currently has about 11,000 members - all of which are obviously their potential users, actively engaging with the brand on a regular basis.
What the company does is providing resources, case studies, relevant news, and information, thus gaining the trust and respect of thousands of social media users every day. And guess what? When joining the group, you are offered a free cold e-mail guide… You just need to provide your e-mail. :)
Author Stash is a platform that provides valuable resources and tools for fiction and non-fiction writers - education courses, guides, editing tools, marketing channels, and more.
The founder of the platform recently shared valuable insight into one of his most crucial growth hack endeavors - providing a meaningful pre-launch list of subscribers . He managed to earn more than 2,000 subscribers in under two weeks and basically grew his mail reach by 24,900%. The good news is that this is obviously possible, and the bad news - that it doesn’t come effortlessly.
How did he do it? In five ways, he says. And those five ways include:
As you can see, this growth hack strategy is all about giving out before expecting to win back. Give out time, knowledge, advice, valuable resources, feedback, and social connections - because it will eventually pay off.
Popcorn Metrics is a tool that helps online marketers to track, analyze and improve their campaigns in order to increase conversion rates. What the growth hackers of Popcorn Metrics managed to do in 2019 was to increase the company’s revenue by the impressive 367% in just 12 weeks.
How did they do that? By investing time and huge amounts of personalized effort in the free trial users of their product . They provided extended Skype consultations and tons of valuable information to make those hundreds of people achieve visible success by using their tool. That effort soon outgrew 1-on-1s and materialized into the “Popcorn Metrics Academy” - a selection of free text and video tutorials, extended FAQ section and onboarding e-mail campaigns that boosted their conversions even further.
What can we learn from Popcorn Metrics? That sometimes investing time and personal care in the customer can do miracles that no amount of money spent on advertising can; that the market sometimes needs proof .
Gymshark is a fitness appeal online retailer that managed to build a hundred-million business in a few years, by relying almost entirely on active influencer collaboration . Just two years after its initial establishment, Gymshark managed to achieve annual revenues of around £250,000 thanks to its supreme influencer marketing, providing an amazing growth hacking example.
What the founder of the brand actually did was digging the most popular fitness influencers in different social media… and offer them a box of Gymshark clothing for free, in exchange for a Facebook post, an Instagram photo or a YouTube video, advertising the brand. As you already know, the word happened to spread pretty quickly.
An analysis of Google Trends and Google Keywords shows that influencer marketing has risen more than 90 times in the last five years, promising to go even further as a major growth hacking tactic.
Serpact is a fast-developing SEO agency, awarded at the European Search Awards for 2019. What they did in 2018 and 2019 was launching a webinar section with knowledgeable guest speakers, discussing the latest global SEO trends, as well as a powerful blogging section, providing tons of relevant information from the field.
Guest blogging and content marketing are typical growth hacking and SEO features for both startups and developed brands. They have the potential to attract visitors of various profiles, thus improve the ranking, the organic website traffic and link building, online reputation, and brand authority.
Except for providing the valuable content itself, Serpact followed another important trend - providing users with video instead of a bare text . According to HubSpot, around 54% of the users wish to receive more video content from a brand or business they support.
Monzo is a new generation mobile-only banking solution, which went from zero to 250,000 users in less than two years. Except for the valuable service which undoubtedly followed the needs of the market, the Monzo team also did something else - something simple, yet genius - to hack their growth like a pro.
They relied on applied social psychology and came up with the idea of a queue jumper . It was a really simple counter, showing how many people are waiting to register ahead of you, and how many are there behind you. Also, customers were given the option to jump the queue by referring other people, which encouraged Monzo sign ups even further. The results? Just four years after launching, Monzo has 1351 employees and welcomes around 40,000 new customers every week.
Upon launching their specialized, ad-free social networking service, the team behind Ello chose to embrace the growth hacking strategy Gmail once took advantage of - exclusiveness and invite-only membership .
Put simply, members had to receive an invitation in order to sign up for the network. The fear of being left out and missing out a membership in an exclusive circle of artists triggered an emotional response and created a high demand, as expected.
The strategy worked well for both of the companies - Gmail invites were once sold for $150 on eBay and Ello had to deal with processing more than 30,000 signup requests an hour at its peak. The crucial part of implementing this strategy is knowing when to loosen up and move on, because exclusiveness doesn’t last forever - at least not in our hyper-connected reality.
In 2018, Evo Planner managed to make over $1 million in sales in less than a year, before the product was even launched on the market . Their product was undoubtedly very thoughtful in the first place, taking personalization on an entirely new level, even in the bustling productivity market.
Anyway, there is one crucial way to sell something before it even exists, and that is the exceptional copywriting . Many startups (especially tech-oriented) neglect the need of a thoughtful, professional copy that attracts visitors and converts them into clients.
An excellent piece of copy captures the attention, engages thoughts and emotions, calls to action naturally, tells a story and creates an honest product demand. All of those rarely come naturally to inexperienced non-professionals, and that’s why hiring a distinct copywriter or copywriting agency should definitely be a part of your pre-designed tech startup business plan .
Venngage is an infographic tool that managed to triple the traffic to their website for a year and a half - from 275,000 monthly visitors in November 2017 to more than 900,000 in April 2019. Meanwhile registrations went from 400 to 45,000 a week. How did they do that? No surprises here - they relied on the good old search engine optimization to do the trick.
SEO is a complex set of actions that aim to improve organic traffic, polish brand identity and manage online reputation through a combination of on-page SEO, link building, content marketing strategy and even digital marketing.
Building a functional, SEO-friendly website from the very beginning will be your most time and resource-friendly option, though a good SEO expert can bring quite an improvement even in a badly structured website.
Investing resources and efforts in a considerate SEO strategy always pays off, since statistics show that 93% of online experiences begin in the search engine, while 75% of the users never scroll to the second page of results.
Our growth hacking case studies show a variety of approaches that resulted in success - from social psychology and emotional impact to flawless copywriting and content marketing.
Formulating your own set of growth hacking techniques is crucial for your intelligent resource management as a startup. Because no epic amount of money can get you as far as boldness and imagination possibly could.
Previous Article
Next Article
Let's build your idea together.
View Courses
← Back to Articles
Oct 05, 2015
by Digital Marketing Institute
Within a digital landscape that is evolving at a staggering pace, marketers are confronted with an expanding spectrum of terminology. What does “synergy” bring to mind (besides a dystopian sci-fi film where robots take over the world)? And what is “snackable content” exactly (besides being somewhat hunger inducing)? As the digital industry endeavours to define its constant progress, the buzzwords are growing increasingly elusive.
No! Growth hacking is not just another intangible concept. In fact, it’s an incredibly simple one. Sean Ellis, the Founder and CEO of Qualaroo and ordained Godfather of Growth Hacking, offers this explanation:
As a growth hacker, every strategy you execute, every tool you implement and every technique you develop should be informed by your desire for growth. It might seem self-evident that the singular goal of growth hacking is growth, but the beauty of this, and what makes growth hacking such a valuable practice, is its flexibility. It doesn’t matter if you’re a one man startup or a multinational corporation; growth hacking doesn’t discriminate and anyone can leverage it.
Digital is a battleground on which marketers are fighting to achieve competitive advantage. There can be uncompromising targets, constraining budgets, limited resources and a surplus of competitors against a backdrop of advancing tools and platforms. A conventional approach to marketing is no longer enough. The only way to survive, is to adapt.
Growth hacking is not a substitute for digital marketing.In fact, far from being separate entities, growth hacking and digital marketing are intrinsically linked. The shared mentality behind both is an emphasis on experimentation, creativity and measurement in order to accomplish goals.
In startups, growth hacking is a discipline that can be cultivated within a marketing team. In larger organisations, there can be a separate, cross-function growth contingent. Either way, growth hacking and digital marketing are two very complementary specialisms; it’s no coincidence that a quick LinkedIn search generates a multitude of profiles whose titles include “Head of Growth and SEO”, or “VP of Growth and Analytics”.
Growth hacking and marketing share the same fundamental principles, and can even share the same metrics; increased engagement, increased conversion, increased retention. The key difference between the two is the scope of their goals.
A marketer could use engagement rate to analyse an overall goal of building brand awareness. A growth hacker, by comparison, could set a goal of increasing social sharing by 50%. To put it simply, marketing activities can have a broad focus that encompasses any part of the funnel, whereas growth hacking depends on setting highly defined, achievable goals in order to reach a specific, singular outcome… growth, in case it wasn’t obvious enough!
From aspiring eBay retailer to eCommerce Empress
In her adolescence, Sophia Amoruso was a self-described college dropout and “crust punk” . Her failed attempt at stealing a George Foreman grill and inability to pay for medical bills to treat a hernia indirectly impelled her to buy a copy of Starting an eBay Business for Dummies and start selling vintage clothes online under the name Nasty Gal Vintage.
Amoruso spent time developing relationships with vintage sellers and painstakingly searched for inventory in the mustiest of warehouses. She used Google to research flourishing fashion trends and decide what stock she would buy and re-sell. She sourced models through Myspace and paid them in hamburgers to model her merchandise. Amoruso recognised that her eBay listings received more clicks when their titles included descriptive keywords about the garments, and the images were well styled and photographed, allowing customers to envisage how to wear the clothes.
Amoruso was kicked off eBay after using it to promote her independent e-commerce site. Four years later, revenues had reached over $100 million. To date, Nasty Gal has customers in over 150 countries and two brick-and-mortar stores in addition to a thriving e-commerce site that has expanded into selling original designs. Sophia has also strived to build her personal brand, with her efforts culminating in the release of the New York Times Bestseller #GIRLBOSS , which is both a personal memoir and candid business guide for aspiring entrepreneurs.
So how did Nasty Gal achieve such phenomenal growth in such a short period of time?
Behind any effective growth hacking activity is a rigorous, structured process that’s rooted in iteration and scalability. Whether you’re a startup or large organisation, B2B or B2C, this process can be customised and incorporated into a successful growth strategy.
What are your thoughts on growth hacking, as a practice? Is it something you are mindful of, or incorporate into your digital strategy? Please share your thoughts, tips and top growth hacks in the comments below!
Related posts:
Our website, platform and/or any sub domains use cookies to understand how you use our services, and to improve both your experience and our marketing relevance.
For 4 Months & 40 Free Migrations
🔊 Introducing the Malware Protection Add-on for proactive malware defense. LEARN MORE→
Updated on August 12, 2021
In order to scale a business, it’s crucial for entrepreneurs to market their products effectively. There are many challenges down the road, however, scalability is possible with these best growth hacking strategies.
In order to reach out to a massive audience, entrepreneurs need to adopt different growth hacking techniques. Although some amongst these techniques have only been around for a few years, nonetheless, they prove to play a vital role in the growth of modern-day businesses.
Many entrepreneurs have made them an integral part of scaling their business because they saw fruitful results, and it’s about time you do so too.
Entrepreneurs search for various growth hacks and want to grow quickly by gathering millions of customers that increase their revenue. Growth hacking ideas for businesses is a proven element of success. But not every business is able to execute these marketing growth hacks in the best way.
With super fast and reliable managed hosting platform you can grow your startup the way you want
Growth hacking is an experiment-driven technique to determine the most effective ways of growing a business. The process involves a mix of marketing, development, design, engineering, data, and analytics.
The reason why it’s called growth hacking is that a hacker finds a quick, cost-effective but innovative method to attain growth instead of following conventional processes.
A growth hacker is someone who is clever, original, and innovative. Their primary goal is to implement creative, cost-effective strategies to ensure businesses are able to acquire and retain customers for as long as they can.
A growth hacker may use a combination of methods to achieve his goals like content marketing, viral marketing, email marketing, SEO, A/B testing or reverse engineering. But you must also remember, growth hackers can be growth marketers, however, growth hackers can never be defined as just marketers.
A formula that growth hackers follow rigorously is: Product + Growth = Impact
To assist you to outgrow your potential, leverage the following business growth strategies in order to expand your horizon and increase profits sharply.
When it comes to an effective startup growth strategy, email marketing remains king to find both leads and conversions.
Put your focus on building an email list. It will allow you to reach your audience and deliver your message effectively. Additionally, email marketing greatly helps businesses to build pre-launch hype for any product or event.
It will also allow you to acquire potential customers even before your launch. But don’t just create a list of email addresses and sit idle. You should take a few weeks to build up the hype and try to make your audience eager for your launch. Do cold emails work ? ; sure, when executed effectively, they can significantly boost interest and expand your pre-launch list
For setting up email lists, you should opt for email services like MailChimp as it allows you to push emails effectively. Since communication plays a vital role in conversions, make sure that you reach out to your potential customers at least a week prior to your launch. A great case study involves Author Stash that used this tactic for adding about 2000 subscribers in just two weeks .
Take the Cloudways Lead Magnert 101 course so you can learn to build an email list for a results driven email marketing strategy.
A launch on Product Hunt is an essential checkpoint. Week after week, there are dozens of startups launching. Such platforms allow you to deliver your message to fresh audiences.
Product Hunt continues to remain a market leader to expose your business to a global audience. It’s your “golden ticket” to get devoted attention to numerous innovators and journalists. Your chance to receive feedback and ideas for new opportunities.
We used Product Hunt as the primary launchpad for our Startup Program . We were very encouraged with the response of the community and received 50+ applications within the first 24 hours of the launch.
Referrals from friends, family or industry influencers relatively convert a lead much faster than other means. The CPA of referral customers is less, allowing you to cut down your costs too.
Such customers have better retention rates that result in a 16% higher LTV. Additionally, sales experts with referral programs earn four to six times more using referral software .
Uber started out as a ride-sharing business. They used referral marketing to increase their brand awareness and user reach. The idea was simple: Users get $5 credit for every time other users use their referral code. The idea was so successful that it has been replicated by every ride-sharing app ever since.
Business partnerships and collaborations are one amongst the best growth hacking techniques as they create a lot of noise. Many brands have realized the fact that co-marketing and product partnership is an effective growth marketing strategy.
It will not only create a great social media buzz but will also send relevant organic traffic to your website. It is an opportunity for news coverage and will enhance the visibility of your products and services globally.
Some of the most successful partnerships with not-too-shabby ROIs have been those that created new products around a theme. Any small-medium company can develop an effective collaboration if it finds the right partner to bring value to its brand and vice versa.
Partnerships even work for businesses that operate in very different industries. A great example is a partnership between Flipboard (a news app) and Airbnb ( a room sharing app) that allows users of one brand to leverage the strengths of the other partner.
In this case, Flipboard offers customized content to Airbnb users who could then make informed decisions when booking residences through Airbnb. On the flip side, these users create content (in the form of comments and reviews) that Flipboard aggregates for its users.
Enter email to download the list of 250+ tools.
Your List is on it’s Way to Your Inbox.
The fact is that 30% of new businesses won’t make it past 24 months. These are heavy statistics that should make entrepreneurs think. But by attending the best startup events , you can acquire the tools and insights you need to make sure your business doesn’t fail.
Go ahead, learn from the best, make connections, learn about your industry, and get some inspiration. You don’t have anything to lose. Exposing your business on relevant business events and conferences will allow you to taste success with minimum effort.
Adjacent markets is an excellent sales growth hack. It’s often confused with ‘white space opportunity.’ But, by adjacent, I mean markets that are close in proximity to what you do.
The secret to adjacent markets is to export your skills and capabilities, not products and services. It’s taking your core competencies and creating new value for new customers.
Before evaluating any new market, consider a few factors like what’s the competition like? How big is the opportunity in terms of volume and profits? Are there legal barriers you’ll need to tackle? Look at your skills and existing channels. Find new ways to use those skills and you’re on your way to new sales growth opportunities.
Most people associate Nike with products that focus on track and field sports. However, Nike’s product range covers almost all sports and activities for which you need high-quality apparel and footwear.
When Nike decided to enter the competitive market of mountaineering products, they decided to bring the principle of Adjacent Markets into play. They started by offering footwear for mountaineering activities. Once they had built customer loyalty, they branched out to the apparel industry with great success.
Social media is an essential part of the marketing mix for businesses. You can leverage social media communities to promote yourself, receive market feedback and interact with industry influencers.
It takes time to develop content and build an audience. For this, you must strive to align social media activities with the overall direction of your growth.
One of the best social media growth hacking strategies of leveraging social media for your business success is creating a Facebook group around your brand where your audience would engage with your brand. You need to ensure you’re creating value for them through that group. The chances are fair that those who are not aware of your brand may get to know about it once they get inspired by the content in your group.
Growth hacking & outbound marketing is a Facebook group created by the founder of Find that Lead – Lead generation tool. The audience of the group consists of potential buyers of his product and he does his best to inspire them by sharing his best growth hacking tips every day.
Competition can come in different shapes and sizes but it always exists. Once you’ve acknowledged your competitive landscape, it is important to display why your company has a competitive advantage in any respective market. Make sure – as an entrepreneur – you, not only zero in on your business venture but also remain aware of the changing factors in your competitive landscape. This will position your business to quickly adapt and leverage its strengths.
Many businesses fail due to following the competition without an action plan. As a result, they fail to produce the desired results. A good plan should focus on discovering all the conversations that are happening around the target brand. For this, you need to be at the same digital places (social media, forums, etc.) where the target (and its target audience) hangs out.
The plan should also include a thorough and regular analysis of the competitor blog (and the keywords in those blogs) so that you can tailor your content for maximum impact. Similarly, you should also track their backlinks so that you have a fair idea of how they are marketing their products and services.
For your business customer feedback is highly essential. It will help you resolve complaints and queries faster. It will also help you handle customer objections effectively.
Effective growth marketing strategies consist of an aggressive content marketing strategy that helps you focus on customer feedback and market your product with ease.
With a modest budget, create a content marketing strategy for your business that allows your audience to understand the value of your product. Regardless of what type of business you are, your content marketing strategies should always focus on attracting the right audience.
When planning content marketing campaigns, always focus on creating shareable content. Video content, for instance, has become the central pillar of many content marketing campaigns. Serious entrepreneurs double down on efforts to create online courses and engaging explainer videos. Mainly because you can convey a lot of information in a concise package.
Take the example of Marketo, a popular marketing automation tool that relies on videos to replace the traditional text-only user education articles.
This is a tough challenge for content creators because there is no set formula that dictates the virality of a content piece. The good news is that regardless of the size of your team or the volume of resources at your disposal, you have the potential of creating highly shareable content by adding emotion, value, and of course the proper hooks for reeling in potential customers to the landing pages.
Guest posting services help to build a connection. There are numerous guest posting services available online. Almost all of them have their own websites up and running.
These service providers make it easier to get high-quality organic leads through the content by providing a link to your website which ultimately, helps in boosting up your SERP rankings.
Guest blogging is a great marketing growth hack which bloggers tend to use for the purpose of gaining organic website traffic and reaching out to different audiences by improving their search engine rankings.
Buffer is one of the brands that use guest posting as a growth hack. In their early days, they asked influential bloggers to create shareable content which they used to build an impressive number of backlinks from websites with good Domain Authority (DA).
When it comes to brand building, there is a reason why brands pay influencers to endorse their products. Collaborating with well-known influencers is a powerful way to reach out to a wider audience. Worth mentioning, influencers having over 50,000+ followers are most impactful.
Entrepreneurs should collaborate with influencers in order to promote their products and services by sharing the latest news. Influencer marketing if done right can help any business to raise awareness and achieve massive reach
Using influencers’ authority and reach is a great marketing growth hack for fresh startups who cannot afford to compete with established brands in terms of marketing budgets. Since influencers already have an established following, businesses can use them as a potential customer base.
Take the case of Gymshark, a brand that is well known for using influencers to increase brand reach and sales. In fact, in the early days, Gymshark depended heavily on the influencers in bodybuilding and fitness industries for creating brand awareness and generating traction.
Between customer service, budget tracking, marketing, sales, and product development, it can be difficult to stay on top of all the latest industry advancements and innovations. Staying on top of trends is key to the success of your business.
Identifying trends at an early stage will allow you to come up with profitable campaign ideas — or alter your business plans to jump on a new trend just as it takes off. You can achieve accelerated results by staying abreast of the latest trends.
One of the best growth hacking tips is considering Helping A Reporter Out (HARO) as a platform where you can display your expertise. It is not a brand-building tool, instead, a place to read various requests by journalists that may or may not be relevant to your domain.
Yes, it will take up a lot of time but can be well worth it if executed correctly. If you can find 30 seconds three times a day to read their newsletters, consider that as the much-needed investment.
Also, bear in mind that reporters are very specific about what they need. Hence, do not waste their time pitching an idea they have not asked about.
Branded gift products, ranging from pens to office supplies that have your company’s logo and name embossed on them, provides great value to the user.
It will raise your brand’s awareness and maintain customer loyalty. It also helps in spreading positive word of mouth. Moreover, it improves customers’ perceptions of your brand. A happy customer becomes a promoter of your brand and allows you to enjoy more referrals and leads.
#15 Offer Discounts to Beta Testers.
#16 Feature User Stories on Your Blog.
#17 Repurpose Existing Content on Your Website/Blog.
#18 Leverage Quora by Answering Relevant Questions.
#19 Make Affiliate Partners.
#20 Create Email Drip Campaigns.
Grow Your Business to More Revenue and Customers this Year
1. facebook.
The world’s most favorite social media platform is undoubtedly one of the best growth hack examples in today’s digital landscape. With more than 2 billion users, Facebook has now become a fact of life for us. This question on Quora regarding Facebook growth hacks reveals 2 effective techniques this social media giant used to scale themselves.
Firstly, they encouraged people to add their friends and family so that they can share content within their circle on Facebook. Secondly, Facebook sent emails to their friends and family inviting them to create an account with Facebook.
This growth hack piqued the interest of many as they became curious about who tagged or mentioned them on Facebook. They wanted to see what was being told about them on Facebook. Also, they wanted to see what would they get after signing up.
Another business that’s proving to be one of the best growth hacking examples is PayPal. Ever thought of the fact that giving away money will help your organization grow? Well, it certainly worked wonders for Paypal.
Their growth hacking strategy was to use a referral program. They began to incentivize users who brought in more users by using PayPal’s referral program. As a result, PayPal’s business began to grow by 7% to 10% on a daily basis. The total cost of incentives was nearly $60 million.
Additionally, what’s more, interesting about their growth hacking strategy is that social media wasn’t as common or powerful as it is today. Paypal grew mostly via word of mouth, SMS, blogs, and emails.
Video content is in more demand than ever. This growth hacking example of the Dollar Shave Club proves how effective video marketing is and how conveniently you can get all the conversions you need with the right video content. According to Business Insider, the Dollar Shave Club made more than $20 million in revenue by using the following video growth hack.
The Dollar Shave Club created a video in order to promote their services, particularly sending their prospects to brand new razor blades every month for a mere $1 only. The video went viral like wildfire, as it successfully garnered 19 million views within a short passage of time. Today, the promotional video of the Dollar Shave Club is at more than 25 million views.
Hubspot Academy is one of the best examples of using a growth hacking strategy . With the help of growth marketer Eric Peters, Hubspot academy managed to increase its certifications per student ratio to 1.3 certifications throughout 2016.
An interesting finding from HubSpot’s experimentation was that the status bar helped users discover new certification courses. Eric and his team also use a color code; grey represents the certifications that aren’t complete or have expired, while orange is for the ones that are complete.
The team also added a status bar to the emails of registered students so each individual would see their progress on various certifications. This ingenious growth hacking strategy allowed Eric Peter and his team to overshoot their initial goal of 1.5 certifications per user all the way to 1.3 certifications per user. Overall, this increased the number of certifications by 18%.
r great growth hacking example is the Cloudways Ecommerce Tools . The idea behind these tools was to pull targeted audiences towards this page and to engage with them. The user would need to provide their email address to see the results of the tools, thus making them leads.
Through the use of these tools, lead generation improved significantly, bringing in about 30% more subscribers in a matter of three months.
Growth has always been a challenge for many businesses. The real issue is that your market and target audience aren’t exposed to creative marketing campaigns on a regular basis.
In such a competitive environment, you can only grow your business by adopting these aforementioned growth hacking strategies.
While there is no harm in trying out new things (in fact, this is the number one advice from all experts), businesses must focus on deploying tried-and-tested growth strategies. There is no single hack that resolves all pain points. Henceforth, don’t hesitate to practice with new growth hacking strategies.
If you would like to share other growth hacking strategies, please feel free to share your opinion in the comments section below. You can get help from the cloudways webinar about how to improve your shop’s conversion rate .
Arsalan sajid.
Arsalan, a Digital Marketer by profession, works as a Startups and Digital Agencies Community Manager at Cloudways. He loves all things entrepreneurial and wakes up every day with the desire to enable the dreams of aspiring entrepreneurs through his work!
Thankyou for subscribing us, webinar: how to get 100% scores on core web vitals.
Join Joe Williams & Aleksandar Savkovic on 29th of March, 2021.
Get the latest updates, share your feedback, thank you for your feedback, want to experience the cloudways platform in its full glory.
Take a FREE guided tour of Cloudways and see for yourself how easily you can manage your server & apps on the leading cloud-hosting platform.
For 4 Months & 40 Free Migrations
Join over 1 million designers who get our content first Join over 1 million designers who get our content first.
Growth hacker is the new vp marketing.
The rise of the Growth Hacker The new job title of “ Growth Hacker ” is integrating itself into Silicon Valley’s culture, emphasizing that coding and technical chops are now an essential part of being a great marketer. Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?” and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. On top of this, they layer the discipline of direct marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. After product/market fit, they can help run up the score on what’s already working.
This isn’t just a single role – the entire marketing team is being disrupted. Rather than a VP of Marketing with a bunch of non-technical marketers reporting to them, instead growth hackers are engineers leading teams of engineers. The process of integrating and optimizing your product to a big platform requires a blurring of lines between marketing, product, and engineering, so that they work together to make the product market itself. Projects like email deliverability, page-load times, and Facebook sign-in are no longer technical or design decisions – instead they are offensive weapons to win in the market.
The stakes are huge because of “superplatforms” giving access to 100M+ consumers These skills are invaluable and can change the trajectory of a new product. For the first time ever, it’s possible for new products to go from zero to 10s of millions users in just a few years. Great examples include Pinterest, Zynga, Groupon, Instagram, Dropbox. New products with incredible traction emerge every week. These products, with millions of users, are built on top of new, open platforms that in turn have hundreds of millions of users – Facebook and Apple in particular. Whereas the web in 1995 consisted of a mere 16 million users on dialup, today over 2 billion people access the internet. On top of these unprecedented numbers, consumers use super-viral communication platforms that rapidly speed up the proliferation of new products – not only is the market bigger, but it moves faster too.
Before this era, the discipline of marketing relied on the only communication channels that could reach 10s of millions of people – newspaper, TV, conferences, and channels like retail stores. To talk to these communication channels, you used people – advertising agencies, PR, keynote speeches, and business development. Today, the traditional communication channels are fragmented and passe. The fastest way to spread your product is by distributing it on a platform using APIs, not MBAs. Business development is now API-centric, not people-centric.
Whereas PR and press used to be the drivers of customer acquisition, instead it’s now a lagging indicator that your Facebook integration is working. The role of the VP of Marketing, long thought to be a non-technical role, is rapidly fading and in its place, a new breed of marketer/coder hybrids have emerged.
Airbnb, a case study Let’s use case of Airbnb to illustrate this mindset. First, recall The Law of Shitty Clickthroughs :
Over time, all marketing strategies result in shitty clickthrough rates.
The converse of this law is that if you are first-to-market, or just as well, first-to-marketing-channel , you can get strong clickthrough and conversion rates because of novelty and lack of competition. This presents a compelling opportunity for a growth team that knows what they are doing – they can do a reasonably difficult integration into a big platform and expect to achieve an advantage early on.
Airbnb does just this, with a remarkable Craigslist integration. They’ve picked a platform with 10s of millions of users where relatively few automated tools exist, and have created a great experience to share your Airbnb listing. It’s integrated simply and deeply into the product, and is one of the most impressive ad-hoc integrations I’ve seen in years. Certainly a traditional marketer would not have come up with this, or known it was even possible – instead it’d take a marketing-minded engineer to dissect the product and build an integration this smooth.
Here’s how it works at a UI level, and then we’ll dissect the technology bits:
(This screenshots are courtesy of Luke Bornheimer and his wonderful answer on Quora )
Looks simple, right? The impressive part is that this is done with no public Craigslist API! It turns out, you have to look closely and carefully at Craigslist in order to accomplish an integration like this. Note that it’s 100X easier for me to reverse engineer something that’s already working versus coming up with the reference implementation – and for this reason, I’m super impressed with this integration.
Reverse-engineering “Post to Craigslist” The first thing you have to do is to look at how Craigslist allows users to post to the site. Without an API, you have to write a script that can scrape Craigslist and interact with its forms, to pre-fill all the information you want.
The first thing you can notice from playing around with Craigslist is that when you go to post something, you get a unique URL where all your information is saved. So if you go to https://post.craigslist.org you’ll get redirected to a different URL that looks like https://post.craigslist.org/k/HLjRsQyQ4RGu6gFwMi3iXg/StmM3?s=type . It turns out that this URL is unique, and all information that goes into this listing is associated to this URL and not to your Craigslist cookie. This is different than the way that most sites do it, where a bunch of information is saved in a cookie and/or server-side and then pulled out. This unique way of associating your Craigslist data and the URL means that you can build a bot that visits Craigslist, gets a unique URL, fills in the listing info, and then passes the URL to the user to take the final step of publishing. That becomes the foundation for the integration.
At the same time, the bot needs to know information to deal with all the forms – beyond filling out the Craigslist category, which is simple, you also need to know which geographical region to select. For that, you’d have to visit every Craigslist in every market they serve, and scrape the names and codes for every region. Luckily, you can start with the links in the Craiglist sidepanel – there’s 100s of different versions of Craigslist, it turns out.
If you dig around a little bit you find that certain geographical markets are more detailed than others. In some, like the SF Bay Area, there’s subareas (south bay, peninsula, etc.) and neighborhoods (bernal, pacific heights) whereas in other markets there’s only subareas, or there’s just the market. So you’d have to incorporate all of that into your interface.
Then there’s the problem of the listing itself – by default, Craigslist works by giving you an anonymous email address which you use to communicate to potential customers. If you want to drive them to your site, you’d have to notice that you can turn off showing an email, and just provide the “Contact me here” link instead. Or, you could potentially fill a special email address like [email protected] that automatically directs inquiries to the right person, which can be done using services like Mailgun or Sendgrid .
Finally, you’ll want the listing to look good – it turns out Craigslist only supports a limited amount of HTML , so you’ll need to work to make your listings work well within those constraints.
Completing the integration is only the beginning – once it’s up, you’d have to optimize it. What’s the completion % once sometime starts sharing their listing out to Craigslist? How can you change the flow, the call to action, the steps in the form, to increase this %? And similarly, when people land from Craigslist, how do you make sure they are likely to complete a transaction? Do they need special messaging?
Tracking all of this requires additional work with click-tracking with unique URLs, 1×1 GIFs on the Craigslist listing, and many more details.
Long story short, this kind of integration is not trivial. There’s many little details to notice, and I wouldn’t be surprised if the initial integration took some very smart people a lot of time to perfect.
No traditional marketer would have figured this out Let’s be honest, a traditional marketer would not even be close to imagining the integration above – there’s too many technical details needed for it to happen. As a result, it could only have come out of the mind of an engineer tasked with the problem of acquiring more users from Craigslist. Who knows how much value Airbnb is getting from this integration, but in my book, it’s damn impressive. It taps into a low-competition, huge-volume marketing channel, and builds a marketing function deeply into the product. Best of all, it’s a win-win for everyone involved – both the people renting out their places by tapping into pre-built demand, and for renters, who see much nicer listings with better photos and descriptions.
This is just a case study, but with this type of integration, a new product is able to compete not just on features, but on distribution strategy as well. In this way, two identical products can have 100X different outcomes, just based on how well they integrate into Craigslist/Twitter/Facebook. It’s an amazing time, and a new breed of creative, technical marketers are emerging. Watch this trend.
So to summarize:
Good luck, growth hackers!
I write a high-quality, weekly newsletter covering what's happening in Silicon Valley, focused on startups, marketing, and mobile.
Views expressed in “content” (including posts, podcasts, videos) linked on this website or posted in social media and other platforms (collectively, “content distribution outlets”) are my own and are not the views of AH Capital Management, L.L.C. (“a16z”) or its respective affiliates. AH Capital Management is an investment adviser registered with the Securities and Exchange Commission. Registration as an investment adviser does not imply any special skill or training. The posts are not directed to any investors or potential investors, and do not constitute an offer to sell -- or a solicitation of an offer to buy -- any securities, and may not be used or relied upon in evaluating the merits of any investment.
The content should not be construed as or relied upon in any manner as investment, legal, tax, or other advice. You should consult your own advisers as to legal, business, tax, and other related matters concerning any investment. Any projections, estimates, forecasts, targets, prospects and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Any charts provided here are for informational purposes only, and should not be relied upon when making any investment decision. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, I have not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. The content speaks only as of the date indicated.
Under no circumstances should any posts or other information provided on this website -- or on associated content distribution outlets -- be construed as an offer soliciting the purchase or sale of any security or interest in any pooled investment vehicle sponsored, discussed, or mentioned by a16z personnel. Nor should it be construed as an offer to provide investment advisory services; an offer to invest in an a16z-managed pooled investment vehicle will be made separately and only by means of the confidential offering documents of the specific pooled investment vehicles -- which should be read in their entirety, and only to those who, among other requirements, meet certain qualifications under federal securities laws. Such investors, defined as accredited investors and qualified purchasers, are generally deemed capable of evaluating the merits and risks of prospective investments and financial matters. There can be no assurances that a16z’s investment objectives will be achieved or investment strategies will be successful. Any investment in a vehicle managed by a16z involves a high degree of risk including the risk that the entire amount invested is lost. Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by a16z is available at https://a16z.com/investments/. Excluded from this list are investments for which the issuer has not provided permission for a16z to disclose publicly as well as unannounced investments in publicly traded digital assets. Past results of Andreessen Horowitz’s investments, pooled investment vehicles, or investment strategies are not necessarily indicative of future results. Please see https://a16z.com/disclosures for additional important information.
Andrew Chen is a partner at Andreessen Horowitz, where he invests in games, AR/VR, metaverse, and consumer tech startups. He is the author of The Cold Start Problem , a book on starting and growing new startups via network effects. He resides in Venice, California (more)
If you’ve spent any time hanging around the mean streets of LinkedIn in the past few years, you’ve probably seen the term ‘growth hacking’ thrown around.
You might have seen loud, brash posts by growth hacking evangelists, claiming it’s marketing 2.0, 3.0 or even 4.0. That it’s what every company needs to be doing if they want to gain traction, win customers and get into the VIP section at the club.
Or you might have seen posts by ad agency/marketing department bigwigs calling it balony, jargon, a total con.
Get ready to have your mind blown – it’s neither of these things. Stick with us, and we’ll tell you what it’s all about.
To define growth hacking we may as well go straight to the source: Sean Ellis. Sean Ellis was the first marketer at Dropbox and ran growth at several successful startups. He’s earned a sparkling reputation as a big thinker, motivator and teacher in the growth marketing industry.
Sean coined the term growth hacking back in 2010 to describe the approach to marketing he and his teams used in DropBox, Eventbrite and elsewhere.
He said that a growth hacker is “a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth.”
Things have changed in the decade since then, though. Many digital marketers, channel experts or sales people could claim that their primary objective is growth. But we wouldn’t necessarily think of them as growth hackers. Today, the term needs a little more nuance.
They key aspects of growth hacking are:
A relentlessly experimental mindset . Growth hacking meant constantly hunting out opportunities to run experiments across marketing and product development, with the aim of finding ways to grow and squeeze more value out of the customer base. It’s a more aggressive, fast paced approach to growing a company than traditional marketing.
Looking beyond customer acquisition. A growth hacker does not have to be a marketer. Product developers, engineers and project managers could all be growth hackers. The important thing is that you look for ways to improve the growth prospects of the company everywhere you can – from the onboarding process (if a customer has a bad first impression, there will be no second impression, which will eventually halt scalable growth) to the digital ad creative.
Thorough data analysis. Growth hackers should have an excellent understanding of analytics and data and how to interpret results. Now, this isn’t a skill set exclusive to growth hackers – in fact a lot of people who call themselves growth hackers aren’t actually very good at reading data. However, for effective growth hacking you need to be able to understand the results of your experiments, and it’s not always as simple as conversion rates or channel return on ad spend. And an experiment that does not produce the results you wanted or expected doesn’t necessarily mean it was a failure – as long as you gain learnings that you can use in future experiments.
To help illustrate what growth hacking entails we’ve collected a few examples below:
Hotmail – Before growth hacking was even a term, Hotmail was doing it. They added ‘PS I love you’ to emails sent on the platform with a link to the recipient to sign up for free email from Hotmail. This achieved viral/referral growth, without the referring user having to take any action.
Gmail – Another email provider. Gmail used behavioural psychology to create FOMO (fear of missing out) among potential users. Gmail was invite-only initially, and because it had some pretty groundbreaking features such as great email search people were desperate to get an invite. Clearly, this growth hack worked in conjunction with having a great product that people wanted to use. Google has tried this with other products (remember Google+?) and not had anywhere near as much success.
Groupon – Groupon has created FOMO and a sense of urgency among users to incentivise sharing. Users must get enough other people to take up a deal for them to be able to get the deal themselves.
Hubspot – Hubspot are masters of what we’d call engineering as marketing. They create free, useful tools for people that either drive email sign ups or referrals. For example, their website grader tool (which does some SEO analysis of an inputted URL) gathered a user’s email address in exchange for the results. Hubspot’s email signature-generator gathers email addresses, and by default includes a link to Hubspot in the signature it generates, which means users are referring their contacts to Hubspot every time they send an email.
Growth hacking and digital marketing both include a lot of the same activities. The difference is one of hierarchy.
Digital marketing describes the tactic of using digital channels (social media ads, digital display, SEO, affiliate marketing etc) to market a product. Digital marketing doesn’t just describe one skillset/job title. It’s a huge area, and you will find that many marketers specialise in one or two of the channels within digital marketing. In fact, it’s often better to find channel-specific experts to execute on a digital channel than to get one generalist ‘digital marketer’ to do everything.
Growth hacking describes an approach to growing a company, which can include executing marketing initiatives on digital channels and platforms. Within a growth hacking team you may find digital marketing experts, and even channel experts (eg, Facebook Ad experts). These people are both digital marketers AND growth hackers.
At Growth Division we prefer not to use the term growth hacking too much. Since Sean Ellis coined the term it’s been grabbed with both hands by some absolute charlatans in the marketing industry. For example, doing research for this article, I discovered one blog by a ‘growth hacker’ that claimed that growth hackers use data, whereas traditional marketers do not. That’s just…. complete nonsense. In general, we prefer to use the term growth marketing. Growth marketing is the same mindset – setting hypotheses, rigorous experimentation, careful analysis and insight generation. It also includes the entire marketing funnel – from top of funnel growth, to onboarding and product development.
If you want to find out about what strategies and tactics could work for you, get in touch for a free discovery call with us.
We create a clear, focused marketing strategy by combining our expertise with your knowledge of your business.
Looking to take your marketing game to the next level? Explore the benefits of hiring a marketing coach.
Learn the essential steps to becoming a successful growth marketer.
Discover the benefits of joining startup accelerators with our comprehensive guide.
Sprinklr Service
Sprinklr Social
Works Best With
Sprinklr Insights
Sprinklr Marketing
Marketing Teams
Customer Service Teams
The undisputed leader in social media management
For over a decade, the world’s largest enterprises have trusted Sprinklr Social for its in-depth listening, unmatched channel coverage, enterprise-grade configurability and industry-defining AI.
Social media case studies provide practical, actionable insights for your online marketing campaigns. They can highlight what works and what doesn’t. By learning from the experiences of others, you can refine your strategies to boost engagement and increase social media conversion rates for your business.
As of 2024, the average internet user spends 143 minutes daily on social media. This high level of engagement presents a significant opportunity for brands to connect with potential customers. And adopting the best practices and strategies demonstrated in successful social media case studies can help you achieve this.
In this blog, we’ll be exploring examples of social media case studies and their valuable lessons. So be sure to glean insights from them to ramp up your social media marketing game.
Using the right social media strategy can be a game changer for your brand as it will help you reach your audience effectively. Let’s look at a few success stories:
In 2013, Spotify introduced its "Year in Review" feature. The company realized it had a treasure trove of streaming data. While the graphics were on-brand and less quirky than today’s versions, they still captured the audience’s attention.
Fast-forward to 2016, Spotify rebranded these data stories as " Wrapped ." Each year, Spotify Wrapped introduces new and fun features based on users’ listening habits — from identifying your unique “audio aura” to categorizing you into one of 16 “listening personality types.”
Why this campaign? The campaign taps into users' love for content personalization and nostalgia, allowing them to reflect on their past year in music and share their unique listening habits with their friends and followers. This annual tradition has become a highly anticipated event. It generates buzz and drives customer retention and new sign-ups.
What did they do? Spotify collates vast amounts of listening data and presents it with eye-catching graphics that are instantly shareable on Facebook, Instagram and X. This enhances shareability and personalization, contributing to the viral success of Spotify Wrapped.
How did it help? Spotify Wrapped's social media metrics highlight its viral success. The campaign generated significant engagement, with more than 156 million users interacting with their personalized Wrapped summaries in 2022. What’s more, the first three days after its 2022 launch, Spotify Wrapped generated over 400 million tweets/X posts, highlighting its strong shareability and user engagement on social media platforms.
What to take away?
Deep Dive: How to adopt trends and broaden your channel coverage mix (while staying on brand)
The 2023 film Barbie brought the beloved Mattel doll to life in a dazzling, contemporary adventure. Starring Ryan Gosling and Margot Robbie, the movie seamlessly blends fantasy and reality as Barbie embarks on a transformative journey from her idyllic, pink-hued world to the real one.
Why this campaign? The Barbie marketing campaign was a masterclass in leveraging nostalgia, contemporary pop culture and innovative social media promotion strategies. It generated a massive buzz and captured the imagination of audiences worldwide.
What did they do? Warner Brothers and Mattel collaborated to create a multifaceted campaign. This included vibrant teasers, interactive social media content and high-profile brand partnerships. Here are the specifics:
The simultaneous release of Oppenheimer and Barbie really captured the public’s imagination. It sparked an unexpected cultural phenomenon known as "Barbenheimer." Christopher Nolan's intense biographical drama "Oppenheimer" explored the life of J. Robert Oppenheimer and the creation of the atomic bomb, while Greta Gerwig's "Barbie" was inspired by the iconic doll. The stark contrast between the two films captivated both audiences and the media.
The phenomenon was fueled by social media buzz, memes and fans' enthusiasm for the unique cinematic experience of watching two drastically different films back-to-back. This boosted box office numbers for both movies and created a shared cultural moment transcending typical movie-going experiences. The playful rivalry and the combined marketing efforts led to unprecedented social media engagement , making "Barbenheimer" a standout event in 2023.
How did it help? The movie had grossed $1.45 billion worldwide , including $636 million in North America. Barbie was the top-grossing film of 2023, largely due to its strong social media engagement. In fact, in a Statista survey, more than half of the respondents claimed that they primarily learned about the movie through social media.
🤔 Are you looking to be in the public eye consistently?
To be the talk of the “global town,” you need to be steady with your posting and ensure that your content is delivered at the ideal times. However, keeping track of all your social media posts and activities can often seem like a Herculean task. Though, there is a quick way to simplify all that manual heavy lifting.
Sprinklr's Social Media Publishing & Engagement tool helps you streamline the organization, planning and execution of your social media content. With it, you can:
👁️ Get a complete overview of your posts, events and campaigns
📚 Publish across 30+ channels at the same time
🖼️ View comments, mentions and messages across channels in a single space
🔎 Monitor the performance of your paid, owned and earned media in one single dashboard
Pro Tip💡: Ensure your top content receives the exposure it merits. Influencers offer a distinctive viewpoint that authentically resonates with customers and potentially influences purchasing decisions. As such, using a tool like Sprinklr's AI-led Influencer Marketing Platform can help you find the right influencers across multiple demographics. It identifies the best-suited influencers to maximize the reach, authenticity and impact of your marketing message, and it also gives deeper insights into their performance.
Related Read: 10+ Ideas for Social Media Posts That Move the Needle
Shiseido Japan is a renowned global beauty and cosmetics company with a rich heritage of combining Eastern aesthetics and Western science. The company has established itself as a leader in the beauty industry and is known for its innovative skincare, makeup and fragrance products.
Why this campaign? Historically, Shiseido Japan's makeup marketing teams collaborated with agencies to monitor social media performance. They relied on agency-provided reports or manually checked each social account, which prevented them from responding quickly to any issues. In 2021, Shiseido Japan decided to overhaul the marketing strategies for makeup brands like MAQuillAGE, Snow Beauty, INTEGRATE and MAJOLICA MAJORCA.
What did they do? Shiseido adopted Sprinklr's Unified-CXM platform to transform its marketing teams. It helped them collaborate effortlessly by combining tools and data on a single platform.
Pro Tip💡: Automate and manage workflows , such as campaign deployment and reporting, to free up time for teams to focus on strategic initiatives. Look for platforms or software solutions that offer features such as campaign scheduling, account addition via emails and customizable dashboards. Modern platforms like Sprinklr Social and Sprinklr Insights are purpose-built for this task, with all the aforementioned offerings and more. They unify channels, tools and data, providing a comprehensive view of the customer.
How did it help? Sprinklr significantly enhanced Shiseido's social media management by centralizing all media accounts on a single platform. It allowed the marketing teams to access real-time data through customized dashboards and generate automated, shareable reports, enabling better social media measurement. This resulted in a 244% increase in overall owned media account performance in 2022.
The shift to Sprinklr also facilitated a new data-driven culture for social campaigns, moving away from guesswork. Teams could validate ideas, check for viral potential using past trends and analyze campaign performance against social media KPIs (key performance indicators), making the necessary adjustments for future campaigns. This structured approach resulted in better campaign outcomes. Mentions of Shiseido's makeup brands on social media through user-generated content (UGC) increased by 406% in 2022, when compared to 2021.
Read More : Sprinklr’s Social Media Case Study on Shiseido Japan
Now that we’ve examined some great social media case studies, let's explore how you can create one. Here’s how you can structure and populate one on your own:
Final thoughts
These social media case studies showcase innovative strategies for capturing audience attention and driving significant engagement. However, this is easier said than done. The challenge for large brands in social media marketing lies in effectively leveraging data insights and managing multiple channels.
Sprinklr Social can help you with this. It offers real-time actionable data insights, streamlines social media management and enables personalized engagement with audiences. The platform is trusted by global companies for its in-depth listening, unmatched channel coverage of 30+ digital channels and enterprise-grade configurability. This is so you’re always in the know of every customer interaction. The best part? It automates your end-to-end social media management with the industry-leading Sprinklr AI and accelerates content creation with top-tier generative AI capabilities.
Keen to find out how this software can elevate your social media marketing efforts?
Get the social management tool that does it all
Easily create and schedule posts, publish at the best times, and maximize your social engagement across 10+ channels.
Last Updated on September 3, 2024 by XAM CONTENT
Hello students, we are providing case study questions for class 10 social science. Case study questions are the new question format that is introduced in CBSE board. The resources for case study questions are very less. So, to help students we have created chapterwise case study questions for class 10 social science. In this article, you will find case study for CBSE Class 10 Social Science Geography Chapter 1 Resources and Development. It is a part of Case Study Questions for CBSE Class 10 Social Science Series.
Resources and Development | |
Case Study Questions | |
Competency Based Questions | |
CBSE | |
10 | |
Social Science – Geography | |
Contemporary India-II | |
Resources and Development | |
Class 10 Studying Students | |
Yes | |
Mentioned | |
Table of Contents
Read the following passage and answer the questions:
We have shared our land with the past generations and will have to do so with the future generations too. Ninety five per cent of our basic needs for food, shelter and clothing are obtained from land.
Human activities have not only brought about degradation of land but have also aggravated the pace of natural forces to cause damage to land. Some human activities such as deforestation, overgrazing, mining and quarrying too have contributed significantly in land degradation. Mining sites are abandoned, after excavation work is complete, leaving deep scars and traces of over burdening. In states like Jharkhand, Chhattisgarh, Madhya Pradesh and Odisha, deforestation due to mining have caused severe land degradation. In states like Gujarat, Rajasthan, Madhya Pradesh and Maharashtra, over-grazing is one of the main reasons for land degradation. In the states like Punjab, Haryana, Western Uttar Pradesh, over irrigation is responsible for land degradation due to water logging leading to increase in salinity and alkalinity in the soil.
Q 1. How does human activities have brought about land degradation? Ans. Human activities have brought about land degradation through the factors like deforestation, over-grazing, mining and quarrying.
Q 2. How is over irrigation responsible for land degradation? Ans. Over irrigation is responsible for land degradation due to water logging leading to increase in salinity in soil.
Q 3. Why is human considered as the main culprit for land degradation? Ans. Human is considered as the main culprit for land degradation due to the following reasons: (i) His excavation work at mining sites. (ii) His significant contribution to deforestation. (iii) He has aggravated the pace of natural forces causing damage to land. (Any two)
Planning is the widely accepted strategy for judicious use of resources. It has importance in a country like India, which has enormous diversity in the availability of resources. There are regions which are rich in certain types of resources but are deficient in some other resources. There are some regions which can be considered self-sufficient in terms of the availability of resources and there are some regions which have acute shortage of some vital resources. For example, the states of Jharkhand, Chhattisgarh and Madhya Pradesh are rich in minerals and coal deposits. Arunachal Pradesh has abundance of water resources but lacks in infrastructural development. The state of Rajasthan is very well endowed with solar and wind energy but lacks in water resources. The cold desert of Ladakh is relatively isolated from the rest of the country. It has very rich cultural heritage, but it is deficient in water, infrastructure and some vital minerals. This calls for balanced resource planning at the national, state, regional and local levels.
Q. 1. Which of the following statements correctly describes about resource planning? a. Identification and quantification of available resources. b. Development of available resources. c. Both a. and b. d. Uneven distribution of resources.
Ans. Option (c) is correct.
Q. 2. Resource planning is important in a country like India due to: a. enormous diversity in availability of resources b. deficiency in certain types of resources c. abundance of water resources d. rich cultural heritage
Ans. Option (a) is correct.
Q. 3. The state(s) which is/are rich in minerals and coal deposits is/are: a. Jharkhand b. Chhattisgarh c. Madhya Pradesh d. All of these
Ans. Option (d) is correct.
Q. 4. The states like Jharkhand, Madhya Pradesh are rich in coal and minerals but have less development in resources as: a. they are economically less developed b. they have rich cultural heritage c. they lack water resources d. they lack technological and institutional support
The rise of nationalism in europe class 10 case study social science history chapter 1, topics from which case study questions may be asked.
Everything available in our environment which can be used to satisfy our needs, provided it is technologically accessible, economically feasible and culturally acceptable, can be termed as ‘resource’.
The first International Earth Summit held in Rio de Janeiro in 1992 endorsed global Forest Principles and adopted Agenda 21 for achieving sustainable development.
Q1: what are case study questions.
A1: Case study questions are a type of question that presents a detailed scenario or a real-life situation related to a specific topic. Students are required to analyze the situation, apply their knowledge, and provide answers or solutions based on the information given in the case study. These questions help students develop critical thinking and problem-solving skills.
A2: To approach case study questions effectively, follow these steps: Read the case study carefully: Understand the scenario and identify the key points. Analyze the information: Look for clues and relevant details that will help you answer the questions. Apply your knowledge: Use what you have learned in your course to interpret the case study and answer the questions. Structure your answers: Write clear and concise responses, making sure to address all parts of the question.
A3: Practicing case study questions from our website offers several benefits: Enhanced understanding: Our case studies are designed to deepen your understanding of historical events and concepts. Exam preparation: Regular practice helps you become familiar with the format and types of questions you might encounter in exams. Critical thinking: Analyzing case studies improves your ability to think critically and make connections between different historical events and ideas. Confidence: Practicing with our materials can boost your confidence and improve your performance in exams.
A4: Important keywords for CBSE Class 10 Resources and Development are given below: Land Use Pattern: Use of land for different purposes like forests, cultivation, fallow land, etc. Ecological Balance: The balance in our physical and cultural environment. Man’s activities cause disturbances in this balance. For example, two important aspects are balance of gases in air and balance of constituents in soil. Land Degradation: Depletion of the resources of the land through soil erosion, mining, deforestation, etc. Khadar: The new alluvium. Kankar: Substance now containing calcium carbonates. Laterite: Soils from which silicates have been leached out and iron and aluminium predominate. Bangar: The old alluvium. Conservation: Preservation and protection of natural or man-made resources. Regur: Black soil of extremely fine clayey material. Basin: A wide depression or an area drained by a river. Sub-soil: Part of the soil below the top layer, normally used for cultivation to the depth to which most plant roots grow. Fallow Land: Agricultural land left uncultivated after two-three crops to restore its natural fertility. Marginal Land: Land which is difficult to cultivate and yields little profit. Net Sown Area: The total land under crop production excluding wasteland or land left fallow. Soil: Top layer of earth containing humus.
A5: Rio-de-Janeiro summit was held in 1992 in Brazil. Earth Summit: To achieve sustainable development in order to combat environment damage, poverty and disease, it laid emphasis on global cooperation, mutual needs and shared responsibilities.
A6: Alluvial Soil: Its main features are: (i) Mostly these soils contain adequate proportion of potash and lime which are ideal for the growth of sugarcane, paddy, wheat, etc. (ii) Such a soil is the result of deposits of river. (iii) Very fertile soil
A7: Utilisation of land for various purposes, such as cultivation, grazing of animals, mining, construction of roads, etc. Factors that determine land use pattern are: (i) Topography (ii) Climate (iii) Human Factor (iv) Accessibility
A8: Sustainable economic development means ‘development should take place without damaging the environment’ and development in the present should not compromise with the needs of the future generations. We can eradicate irrational consumption and over-utilisation of resources through conservation of resources. Irrational consumption and over-exploitation of resources lead to many socioeconomic and environmental problems. To overcome these problems and to preserve resources for our future generation as well, proper management and conservation of resources is essential
A9: Resource planning is a proper and judicious planning of resources. Resources are put to use according to availability and needs for development of the economy. Three processes which are involved in resource planning are: (a) Identification and inventory of resources across various regions of the country. It involves surveying, mapping, qualitative and quantitative estimation and measurement of the resources. (b) Evolving a planning structure, endowed with appropriate technological skill and institutional set up for implementing resource development plans. (c) Synchronizing the resource development with overall national development plans.
A10: Human is at the centre of resource development. Actually all resources become resources only when they are put to use by humans. It is human who makes natural things usable with the help of technology. Had no technology been there, development would not have been possible. There are regions where natural resources are in abundance but the regions are not developed, e.g., Africa. But if humans are developed, they make the region developed with technology, e.g., Japan.
A11: We provide case study questions for CBSE Class 10 Social Science on our website . Students can visit the website and practice sufficient case study questions and prepare for their exams.
Help | Advanced Search
Title: flight delay prediction using hybrid machine learning approach: a case study of major airlines in the united states.
Abstract: The aviation industry has experienced constant growth in air traffic since the deregulation of the U.S. airline industry in 1978. As a result, flight delays have become a major concern for airlines and passengers, leading to significant research on factors affecting flight delays such as departure, arrival, and total delays. Flight delays result in increased consumption of limited resources such as fuel, labor, and capital, and are expected to increase in the coming decades. To address the flight delay problem, this research proposes a hybrid approach that combines the feature of deep learning and classic machine learning techniques. In addition, several machine learning algorithms are applied on flight data to validate the results of proposed model. To measure the performance of the model, accuracy, precision, recall, and F1-score are calculated, and ROC and AUC curves are generated. The study also includes an extensive analysis of the flight data and each model to obtain insightful results for U.S. airlines.
Subjects: | Machine Learning (cs.LG) |
Cite as: | [cs.LG] |
(or [cs.LG] for this version) | |
Focus to learn more arXiv-issued DOI via DataCite (pending registration) |
Access paper:.
Code, data and media associated with this article, recommenders and search tools.
arXivLabs is a framework that allows collaborators to develop and share new arXiv features directly on our website.
Both individuals and organizations that work with arXivLabs have embraced and accepted our values of openness, community, excellence, and user data privacy. arXiv is committed to these values and only works with partners that adhere to them.
Have an idea for a project that will add value for arXiv's community? Learn more about arXivLabs .
IMAGES
VIDEO
COMMENTS
Curation of the best 50 growth hacking case studies you need to read. Many valuable lessons to learn from the growth of some of the world's hottest startups.
Our growth hacking case studies show a variety of approaches that resulted in success — from social psychology and emotional impact to flawless copywriting and content marketing.
Growth hacking, or growth marketing, isn't just about randomly implementing quick hacks on your way to success. Growth hacking is a science-backed marketing strategy that takes time, focus, and lots of testing.
Growth hacking is a marketing technique or strategy focused on finding creative, unconventional, data-driven ways to grow a business or product rapidly. Growth hacking aims to identify the most effective and efficient ways to acquire and retain customers while minimizing costs and maximizing growth. Growth hacking typically involves a highly ...
Growth hacking is essentially a mechanism for startups that need a super impressive way to enter the market and rocket their product into positive statistics with minimal financial investment - but…
Best growth hacking strategies for startups in 2020. This ultimate guide comes with a breakdown of 12 best growth hacking examples of all time.
Case Studies From a hospitality industry disruptor to a music industry giant, growth hacking has worked wonders for these businesses.
Not only do I go over tried and tested growth hacking strategies, I also lay out key skills you will need to be an expert growth hacker, along with case studies and examples.
Growth Hacking Case Study #7: How to Get 10+ Sales-Qualified Leads per Month With The Scalelab The Scalelab is a B2B lead generation company that generates quality leads for sales teams week after week.
The use of growth hacking for startups has increased a lot over the years. Here we shared 10 tactics that will bring guaranteed success.
Our growth hacking case studies show a variety of approaches that resulted in success - from social psychology and emotional impact to flawless copywriting and content marketing.
Furthermore, to exemplify the relevance of growth hacking beyond digital start-ups and tech-driven ventures, we will discuss an illustrative case study ( Mancuso et al., 2023) featuring a traditional business that effectively adopted growth hacking strategies to enhance its market presence and overall growth.
These easy growth hacking tactics increased conversions, opt-ins, sales by up to 1,900%. Put them into practice in 2019.
As a growth hacker, every strategy you execute, every tool you implement and every technique you develop should be informed by your desire for growth. It might seem self-evident that the singular goal of growth hacking is growth, but the beauty of this, and what makes growth hacking such a valuable practice, is its flexibility.
These business growth hacking strategies will allow you to grow your business at any stage. Learn from the best examples and perfect the growth hacking strategy
What is growth hacking? Growth hacking is the use of innovative marketing tactics or technologies to rapidly improve a brand's performance against objectives such as sales, customer acquisition, social media engagement and brand recognition. The term 'growth hacking' was coined by Sean Ellis, a marketer renowned for his role in growing ...
Enjoy! Growth Hacker is the new VP Marketing. The rise of the Growth Hacker The new job title of " Growth Hacker " is integrating itself into Silicon Valley's culture, emphasizing that coding and technical chops are now an essential part of being a great marketer. Growth hackers are a hybrid of marketer and coder, one who looks at the ...
Growth hacking meant constantly hunting out opportunities to run experiments across marketing and product development, with the aim of finding ways to grow and squeeze more value out of the customer base. It's a more aggressive, fast paced approach to growing a company than traditional marketing. Looking beyond customer acquisition.
This worksheet and quiz test your knowledge of growth hacking and case studies featuring this marketing tactic. You'll need to identify the goal of growth hacking in marketing and how Spotify used ...
This high level of engagement presents a significant opportunity for brands to connect with potential customers. And adopting the best practices and strategies demonstrated in successful social media case studies can help you achieve this. In this blog, we'll be exploring examples of social media case studies and their valuable lessons.
In this study, we revisit the tourism-led economic growth hypothesis for Tonga using the Fourier autoregressive distributed lag (FARDL) and Fourier Toda-Yamamoto (TY) causality test, using quarterly data over the sample from 1995Q1 to 2019Q4.
A2: To approach case study questions effectively, follow these steps: Read the case study carefully: Understand the scenario and identify the key points. Analyze the information: Look for clues and relevant details that will help you answer the questions. Apply your knowledge: Use what you have learned in your course to interpret the case study and answer the questions.
The aviation industry has experienced constant growth in air traffic since the deregulation of the U.S. airline industry in 1978. As a result, flight delays have become a major concern for airlines and passengers, leading to significant research on factors affecting flight delays such as departure, arrival, and total delays. Flight delays result in increased consumption of limited resources ...