internet service provider business plan sample

Internet Company Business Plan Template

Written by Dave Lavinsky

Internet Company Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their internet companies.

If you’re unfamiliar with creating an internet business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write an internet business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is an Internet Business Plan?

A business plan provides a snapshot of your internet business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for an Internet Provider

If you’re looking to start an internet business or grow your existing internet company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your internet business to improve your chances of success. Your internet business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Internet Businesses

With regards to funding, the main sources of funding for an internet business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for internet companies.

Finish Your Business Plan Today!

How to write a business plan for an internet business.

If you want to start an internet business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your internet business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of internet business you are running and the status. For example, are you a startup, do you have an internet business that you would like to grow, or are you operating a chain of internet businesses?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the internet industry.
• Discuss the type of internet business you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of internet business you are operating.

For example, you might specialize in one of the following types of internet businesses:

• WISP (wireless internet service provider): This type of internet business is often used to provide internet service to meet basic household needs in rural communities.
• Wholesale internet provider: This type of internet business involves buying white label internet lines from large internet service providers (ISPs) such as AT&T or Frontier to then rebrand and resell to end-users.
• Fiber broadband internet provider: This type of internet business specializes in providing service through fiber optic cables. Many customers prefer fiber over other types of internet because it is faster and supports heavy use.
• Digital Subscriber Line (DSL): This type of internet provider connects users to the internet through a phone line. A significant portion of the U.S. population has access to this type of service.
• Satellite internet provider: This type of internet business provides internet service via satellite and, although it is slower and less reliable than other types, it is often the only option for customers in very rural areas.

In addition to explaining the type of internet business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, the number of geographical locations served, and reaching $X amount in revenue, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the internet industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the internet industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your internet business plan:

• How big is the internet industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your internet business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your internet business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of internet business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other internet businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes other types of internet service providers and large corporations that provide internet service such as AT&T or T-Mobile. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of internet business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you make it easier for customer to acquire your product or service?
• Will you offer products or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a internet business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of internet company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide cable, satellite, or fiber internet?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your internet company. Document where your company is situated and mention how the site will impact your success. For example, is your internet business located in a busy retail district, a business district, a standalone office, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your internet marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your internet business, including answering calls, planning marketing and sales campaigns, billing customers and collecting payments, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to acquire your Xth customer, or when you hope to reach $X in revenue. It could also be when you expect to expand your internet business to a new city.

Management Team

To demonstrate your internet business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing internet businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing an internet business or successfully running a small WISP.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you use a three-tiered subscription model, and will you offer a free month to new subscribers? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your internet business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a internet business:

• Cost of equipment and office supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or testimonials from happy customers.   Summary Writing a business plan for your internet business is a worthwhile endeavor. If you follow the business plan outline above, by the time you are done, you will truly be an expert. You will understand the internet industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful internet business.  

Internet Business Plan FAQs

What is the easiest way to complete my internet business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your internet business plan.

How Do You Start an Internet Business?

Starting an internet business is easy with these 14 steps:

• Choose the Name for Your Internet Business
• Create Your Internet Business Plan
• Choose the Legal Structure for Your Internet Business
• Secure Startup Funding for Your Internet Business (If Needed)
• Secure a Location for Your Business
• Register Your Internet Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Internet Business
• Buy or Lease the Right Internet Business Equipment
• Develop Your Internet Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Internet Business
• Open for Business

  OR, Let Us Develop Your Plan For You Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.

Click here to see how a Growthink business planning consultant can create your business plan for you.   Other Helpful Business Plan Articles & Templates

Business Plan Template for Internet Service Providers

• Great for beginners
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Starting an Internet service provider business is an exciting venture, but it requires careful planning and strategy. That's where ClickUp's Business Plan Template for Internet Service Providers comes in handy!

With this template, you can:

• Define your strategic goals and objectives to ensure the success of your ISP
• Create accurate financial projections to attract investors and secure funding
• Develop effective marketing strategies to reach your target audience and gain a competitive edge
• Outline operational plans to guide the growth and development of your Internet services

Whether you're a telecommunications company or a startup, ClickUp's Business Plan Template for Internet Service Providers has everything you need to launch and scale your ISP. Start planning your path to success today!

Business Plan Template for Internet Service Providers Benefits

Planning for success is crucial for internet service providers, and a business plan template can help in numerous ways:

• Clearly define your strategic goals and objectives for your internet services
• Outline your financial projections and demonstrate the potential profitability of your business
• Develop effective marketing strategies to attract and retain customers
• Establish operational plans to ensure smooth and efficient service delivery
• Attract potential investors and secure funding for your internet service business
• Guide the growth and development of your business by providing a roadmap for success.

Main Elements of Internet Service Providers Business Plan Template

ClickUp's Business Plan Template for Internet Service Providers is designed to help you outline and organize your strategic goals, financial projections, and marketing strategies to attract investors and guide the growth of your Internet services.

Here are the main elements of this template:

• Custom Statuses: Easily track the progress of each section of your business plan with statuses like Complete, In Progress, Needs Revision, and To Do.
• Custom Fields: Utilize custom fields such as Reference, Approved, and Section to add additional details and organize your business plan information.
• Different Views: Access 5 different views to visualize your business plan content, including Topics, Status, Timeline, Business Plan, and Getting Started Guide, giving you flexibility and different perspectives when working on your plan.

With ClickUp's Business Plan Template for Internet Service Providers, you'll have all the tools you need to create a comprehensive and effective business plan for your Internet services.

How To Use Business Plan Template for Internet Service Providers

If you're an Internet Service Provider (ISP) looking to create a solid business plan, the Business Plan Template in ClickUp can help you get started. Just follow these six steps:

1. Define your target market

Start by identifying your target market. Determine the demographics, location, and specific needs of the customers you want to serve. This will help you tailor your services and marketing efforts to attract and retain your ideal customers.

Use custom fields in ClickUp to track key information about your target market, such as age, location, and internet usage habits.

2. Analyze the competition

Research other ISPs in your area and analyze their strengths and weaknesses. Identify what sets your business apart and how you can provide unique value to your customers. Understanding your competition will help you position your business effectively and differentiate yourself in the market.

Use the Workload view in ClickUp to track and compare the performance of your competitors.

3. Outline your services

Outline the internet services you plan to offer, such as residential or commercial packages, different speed options, and any additional features or benefits you can provide. Be sure to consider the needs and preferences of your target market when defining your services.

Use the Board view in ClickUp to create cards for each service you plan to offer and track their development.

4. Develop a marketing strategy

Create a comprehensive marketing strategy to promote your ISP and attract customers. Consider digital marketing tactics such as online advertising, social media campaigns, and search engine optimization. Also, think about traditional marketing methods like local events and partnerships.

Use the Calendar view in ClickUp to plan and schedule your marketing activities, ensuring a consistent and effective approach.

5. Financial planning

Develop a financial plan that includes projected revenue, expenses, and cash flow for your ISP. Consider factors such as equipment costs, staff salaries, marketing expenses, and projected customer acquisition and retention rates. This will help you understand the financial viability of your business and make informed decisions.

Use the Gantt chart in ClickUp to create a timeline for your financial planning and monitor your progress towards your financial goals.

6. Monitor and review

Regularly monitor your business plan and review your progress. Keep track of key performance indicators (KPIs) such as customer acquisition rates, churn rates, and revenue growth. Make adjustments to your strategies and tactics as needed to ensure your ISP's success.

Use the Goals feature in ClickUp to set and track your KPIs, ensuring that you stay on track and achieve your business objectives.

Get Started with ClickUp’s Business Plan Template for Internet Service Providers

Internet service providers can use this Business Plan Template to outline their strategic goals, financial projections, marketing strategies, and operational plans to guide the growth and development of their Internet services.

First, hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a comprehensive business plan:

• Use the Topics View to organize different sections of your business plan, such as Executive Summary, Market Analysis, Financial Projections, and more
• The Status View will help you track the progress of each section, with statuses like Complete, In Progress, Needs Revision, and To Do
• The Timeline View will give you a visual representation of your business plan's milestones and deadlines
• The Business Plan View will provide a comprehensive overview of your entire business plan, allowing you to easily navigate and make updates
• The Getting Started Guide View will help you keep track of the steps needed to start implementing your business plan
• Utilize the custom fields Reference, Approved, and Section to add additional information and categorize different parts of your business plan
• Update statuses and custom fields as you progress through each section to keep stakeholders informed of progress
• Monitor and analyze your business plan to ensure it aligns with your goals and objectives
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Internet Service Provider Business Plan

ISPs, raise expansion capital for your business with this easy-to-use Internet Service Provider Business Plan template.

• The purpose of the Business Plan is to obtain a loan to expand the ISP's core business, and increase the company's resources (human, technology, etc).
• A market analysis and marketing strategy.
• A financial model.
• A Confidentiality Agreement to protect your proprietary information, such as financial data.
• Instructions in each section to help you complete the document.
• Available in MS Word format and totally customizable to fit your needs.
• This template can be used anywhere.

Co-Location Agreement | Canada

Canadian internet service providers, prepare a co-location agreement for a customer with this easy-to-use template..

• The customer will co-locate its servers in the ISP's racks, and use its hub and backbone connection for internet access.
• The service provider will perform installation and hookup, but will not provide troubleshooting or maintenance other than hardware reboots if necessary.
• The ISP will charge additional fees for excess bandwidth.
• The customer's internet access is to be used for legal purposes only.
• The customer indemnifies the service provider against any claims arising from the customer's use of the services.
• The ISP makes no warranties with respect to the availability of the service.
• The Agreement is governed by Canadian laws.

Co-Location Agreement | USA

India Internet Services Use Contract

Indian isps, post this internet services use contract on your website in a visible and accessible location, to set out the terms under which subscribers use your services..

• Compliance with Laws. Users must comply with all local, national and international laws.
• Prohibited Use. Users are prohibited from spamming, flaming, or posting or transmitting any material that is obscene, indecent, threatening or harmful in any way.
• Indemnification. Users must indemnify the internet service provider against losses or damages arising from their use of the ISP's service.
• No Warranties. The service provider makes no warranties or representations with respect to the services, which are provided on an as is, as available basis.
• Risk. The use of the service is at the user's sole risk and responsibility, including responsibility for security and backup of data.

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Steps to Starting an Internet Service Provider Business

Main Sections In This Post Steps To Starting An Internet Service Provider Business Points to Consider Knowledge Is Power Featured Video

In this post, you’ll find a step-by-step guide on how to start an Internet service provider business.

In addition, we will give you an overview of what you can expect from operating an Internet service provider business and help you make better decisions and gain clarity.

You can access the latest resources in our “Knowledge Is Power” section, which can be used during the startup phase and once your Internet service provider business is fully operational.

There is an abundance of information available to explore. If you like this post, consider sharing it with others and bookmarking it for future reference.

Let’s get started with the steps.

The Steps to Take To Start Your Internet Service Provider Business

Below are the steps to starting an Internet service provider business.

Each step is linked to a specific section, allowing you to jump to your desired section or scroll to follow the steps in order.

• An Overview of What You’re Getting Into
• Internet Service Provider Business Overview
• Researching Your Internet Service Provider Business
• Looking at Financials
• Creating Your Mission Statement
• Creating A Unique Selling Proposition (USP)
• Choose an Internet Service Provider Business Name
• Register Your Company
• Create Your Corporate Identity
• Writing a Business Plan
• Banking Considerations
• Getting the Funds for Your Operation
• Software Setup
• Business Insurance Considerations
• Supplier and Service Provider Considerations
• Setting Your Prices
• Physical Setup
• Creating a Website
• Create an External Support Team
• Hiring Employees
• Getting Customers Through the Door

1. An Overview of What You’re Getting Into

a. ) Owning and Operating Your Own Business

Entrepreneurship Realities: Beyond a 9-to-5 Job

Owning and operating a business is a distinct endeavor, far removed from the routine of a traditional job. It entails heightened responsibility, demanding a more flexible schedule than the typical nine-to-five workday.

As a business owner, you may find yourself working long hours, confronting challenges head-on, and making critical decisions, all because the buck stops with you.

Before embarking on your Internet service provider business, reflecting on whether entrepreneurship aligns with your aspirations and capabilities is crucial.

Running a business is an exhilarating journey but demands dedication, adaptability, and resilience. Ensure you are well-prepared to navigate the unique challenges and rewards of being your boss.

See Considerations Before You Start Your Business to identify points for a new business owner.

b.) Pros and Cons of Owning a Business

Balancing Business Realities: Pros and Cons

Every business venture comes with its share of advantages and drawbacks. While the benefits of entrepreneurship are undeniable, it’s essential not to fixate solely on the rewards while overlooking the inevitable challenges.

Taking a close look at both sides of the entrepreneurial coin is crucial. Recognizing potential obstacles and setbacks in advance, you better understand the hurdles you might encounter along your business journey.

Understanding these challenges equips you with the foresight to minimize surprises and proactively prepare for the future.

The proactive approach allows you to navigate the entrepreneurial landscape with confidence and resilience, ultimately increasing your chances of business success .

For more, see Pros and Cons of Starting a Small Business.

c.) Passion a Key Ingredient For Success

The Power of Passion in Business

Fueling Success with Genuine Passion

Passion in business is akin to a driving force, steering you towards success. When you’re deeply passionate about your Internet service provider business, challenges transform into opportunities for creative problem-solving .

However, without passion, these same challenges may prompt you to seek an exit.

Passion Determines Your Journey

The extent of your passion plays a pivotal role in shaping your business’s destiny. Imagine a scenario where financial constraints cease to exist, and you have all you desire.

If you’d still choose to run your Internet service provider business without compensation, it’s a clear sign of your genuine passion and dedication.

The Crucial Question

Conversely, if you opt for an alternative path, it’s essential to ponder why. What alternative path could be more enticing?

Perhaps it signals that your true passion lies elsewhere, guiding you to a different journey.

In essence, genuine passion for your Internet service provider business significantly heightens your prospects of success. It fuels resilience, creativity, and unwavering commitment.

Therefore, embarking on this entrepreneurial journey requires a desire for success and a genuine love for what you do.

For More, See How Passion Affects Your Business .

2. Gaining an Overview of Owning an Internet Service Provider Business

Next, let’s discuss critical issues to give you an overview of what to expect from owning and running an Internet service provider business.

Note: This section contains an abundance of information that you will want to review. It will give you an overview of what to expect, and it’s worth reading this section.

a.) A Quick Overview of Owning an Internet Service Provider Business

An Internet service provider (ISP) business is the backbone of our digital connectivity. The company provides individuals and organizations access to the World Wide Web.

ISPs facilitate internet connectivity through various technologies, including wired and wireless networks, fiber optics, and satellite links.

Their services range from basic internet access to advanced services like broadband, fiber-optic, and high-speed connections.

Daily Operations of an ISP Business

Behind the Scenes of Connectivity

Running and managing an Internet service provider business entails many daily tasks to ensure seamless connectivity for customers. Here’s a glimpse into the day-to-day operations:

• Network Maintenance: ISP professionals continuously monitor and maintain the network infrastructure, ensuring it operates at peak efficiency.
• Customer Support: Addressing inquiries, technical issues, and service requests is a fundamental task. Providing timely and effective customer support is crucial.
• Installation and Repairs: Field technicians install new connections and promptly address service disruptions or equipment malfunctions.
• Billing and Invoicing: Managing customer billing, invoicing, and payment processing is essential for financial stability.
• Marketing and Promotion: Creating and executing marketing strategies to attract new customers and retain existing ones.
• Regulatory Compliance: Staying abreast of evolving regulations and ensuring legal compliance is a daily necessity.
• Technical Upgrades: Keeping up with technological advancements and upgrading network infrastructure to offer the best possible service.
• Data Management: Managing customer data securely and ensuring privacy compliance.
• Network Security: Implementing robust security measures to protect the network from cyber threats and safeguard customer information.
• Vendor and Supplier Relations: Maintaining relationships with technology vendors and suppliers to ensure a steady supply of equipment and resources.
• Staffing and HR: Recruiting and managing a skilled team, including network technicians, customer support, and administrative staff.
• Troubleshooting: Rapidly identify and resolve network issues to minimize customer downtime.

An Internet service provider business involves a complex web of tasks to ensure reliable and high-quality Internet connectivity.

From network maintenance to customer support, legal compliance, and technical upgrades, every aspect plays a vital role in providing seamless online experiences to users.

b.) Internet Service Provider Business Models

Diverse Internet Service Provider Business Setups and Models

Variations in ISP Business Approaches

Internet service provider (ISP) businesses have various setups and business models to cater to diverse customer needs.

Here are some common types:

• Broadband ISP: This traditional model offers residential and business customers high-speed internet access. Revenue is generated through subscription fees.
• Wireless ISP (WISP): Utilizing wireless technology, WISPs provide internet services to areas with limited wired infrastructure. Subscribers pay for wireless connections.
• Fiber-Optic ISP: These ISPs deliver ultra-fast, fiber-optic internet connections, often targeting tech-savvy users and businesses with high bandwidth demands.
• Satellite ISP: Operating via satellite communication, these ISPs offer connectivity to remote and rural areas. Users pay for satellite dish installation and monthly subscriptions.
• Municipal ISP: Some municipalities establish their own ISPs to provide affordable, reliable internet services to residents. Revenue may come from taxes or user fees.
• Reseller ISP: Resellers purchase and resell internet services from larger ISPs to customers. They earn profits through markup on service fees.
• Specialized ISP: Focusing on specific niches, such as gaming or streaming services, these ISPs tailor their services to meet the unique needs of particular user groups.
• Managed IT Services: Some ISPs extend their services to include managed IT solutions, offering businesses comprehensive IT support and internet connectivity.
• Community Networks: These nonprofit ISPs aim to bridge the digital divide by providing affordable internet access to underserved communities.

Selecting the Right Business Model

Choosing a suitable business model from the outset is critical, as transitioning to a different model later can be complex.

A well-thought-out approach allows you to be more focused and tailor your services to a specific target audience, becoming a specialist rather than attempting to serve everyone.

This enhances your chances of success and streamlines your business operations and marketing efforts.

Identifying a business model that resonates with your vision and the needs of your target customers is fundamental for a smoother and more planned startup phase.

It ensures that your Internet service provider business aligns with your long-term goals, positioning you for sustained growth and success in the dynamic telecommunications industry.

c.) Challenges You Could Face When Starting and Operating an Internet Service Provider Business

Challenges During the Startup Phase

Commencing an Internet service provider (ISP) business can be a promising venture, but it comes with its share of hurdles during the startup phase.

Here are key challenges that business owners may encounter:

• Infrastructure Costs: A robust network infrastructure demands substantial equipment, bandwidth, and technology investment. Procuring these resources can strain initial budgets.
• Regulatory Compliance: Navigating the telecommunications industry’s complex legal and regulatory landscape can be daunting. Meeting licensing requirements and adhering to local regulations is imperative.
• Intense Competition: The ISP market is highly competitive, with established players dominating. Gaining a foothold and differentiating services in a crowded field can be challenging.
• Customer Acquisition: Attracting initial customers in a competitive market requires effective marketing and advertising strategies. Building a customer base takes time and effort.
• Technical Expertise: Operating and maintaining network infrastructure demands technical expertise. Finding skilled personnel or acquiring the necessary knowledge can be difficult.
• Capital Constraints: Sustaining the business while it grows and expands can strain financial resources. Managing cash flow is crucial to avoid financial pitfalls.
• Customer Support: Providing efficient customer support during startup is essential. Ensuring that customers receive timely assistance can be demanding.
• Scalability: As your customer base grows, scaling your infrastructure and services to meet increased demand becomes challenging. Scaling too quickly or too slowly can both have adverse effects.
• Marketing and Branding: Building brand recognition and trust in a new ISP business takes time and effort. Effective marketing strategies are essential.
• Technical Issues: Technical glitches or network outages can harm your reputation, especially when starting. Rapid response and resolution are critical.

Challenges During Operations

Once your ISP business is operational, a new set of challenges arises:

• Customer Retention: Maintaining customer loyalty in a competitive market is vital. Providing consistent service quality and value is crucial to retain customers.
• Technological Advancements: Staying updated with rapidly evolving technology and upgrading your infrastructure to offer competitive services is an ongoing challenge.
• Data Security: Ensuring robust data security and safeguarding customer information against cyber threats is a continuous responsibility.
• Regulatory Changes: Adapting to changes in telecommunications regulations and compliance requirements demands ongoing vigilance.
• Competition: Fending off competition from established ISPs and new entrants requires constant innovation and strategic positioning.
• Network Maintenance: Maintaining a reliable network that delivers consistent speeds and uptime is ongoing.
• Customer Support: Providing prompt and effective customer support remains a priority to address issues and maintain customer satisfaction.
• Marketing and Expansion: Expanding your customer base and market reach necessitates sustained marketing efforts and strategic expansion plans.
• Staffing Challenges: Managing a growing workforce and retaining skilled personnel can be challenging.
• Economic Factors: Economic fluctuations, such as changes in currency values or inflation, can impact operational costs and pricing strategies.

Navigating these challenges during both the startup and operational phases requires adaptability, strategic planning, and a commitment to delivering top-notch services to customers.

d.) Questions You Need to Consider for Your Internet Service Provider Business

Starting an Internet service provider (ISP) business requires thoughtful contemplation of various factors to ensure your success in this competitive industry.

Before diving in, it’s imperative to address the following questions:

• Business Model : What specific ISP business model do you envision? Are you planning to focus on residential services, business clients, or a combination? Defining your niche is essential for targeted growth.
• Skill Set : Do you have the skills to manage and operate an ISP business effectively? If not, are you willing to invest in training or hire experts who can navigate the technical intricacies?
• Solo or Team : Will you shoulder the entire workload yourself, or do you plan to build a team of skilled individuals to assist in various aspects of your ISP operation?
• Management : Are you considering managing the day-to-day affairs of your business, or do you intend to hire a dedicated manager to oversee operations?
• Customer Acquisition : How will you attract your initial customer base? What strategies and marketing channels will you employ to reach potential subscribers in your target market?
• Competition Analysis : Who are your competitors in the ISP landscape? Understanding their strengths and weaknesses is crucial for developing a competitive edge.
• Customer Retention : To sustain your ISP business, what plans do you have in place to ensure customer satisfaction and loyalty? A solid customer retention strategy is key.
• Partnerships and Investors : Are you open to partnerships or seeking investors to help grow your ISP business? Collaborations and investments can provide valuable resources and expertise.
• Financing : How will you finance your startup costs? Explore funding options such as personal savings, loans, or potential investors to kickstart your venture.
• Profitability Timeline : Have you estimated the time it will take for your ISP business to become profitable? Realistic financial projections are essential for managing expectations.
• Early-Stage Support : Given the financial challenges often accompanying the early stages of operation, how will you support yourself and cover business expenses during this critical period?
• Products and Services : What products and services will your ISP offer? Can niche services or unique features distinguish your services from competitors?
• Market Demand : How do you validate demand for the services you plan to provide? Conduct market research to gauge the interests and needs of potential customers.
• Differentiation : What strategies will you employ to set your ISP apart from the competition? This could include pricing, quality of service, or innovative technologies.
• Positioning : Will your ISP business position itself as a high-end, average, or discount operation? Your chosen positioning will impact pricing, branding, and target demographics.

As you delve into the world of ISP business, addressing these fundamental questions will lay a strong foundation for the success of your venture.

Take the time to research, plan, and adapt your strategies to effectively navigate the dynamic landscape of the internet service provider industry.

3. Research

A.) inside information internet service provider business research.

“Research: Your First Step to Launching an ISP Business”

Informed Decision Making:

Before diving into the world of an ISP business, thorough research is your essential first step. Quality information is your compass, guiding you through the industry’s complexities.

Learn from the Experienced:

Tap into the invaluable knowledge of seasoned ISP business owners. Their insights are a treasure trove of wisdom built on years of experience. These experts provide dependable information to navigate the path ahead.

Priceless Insights:

Time spent with industry veterans is an investment. Their insights can save you from unexpected pitfalls and enhance your understanding of the ISP landscape.

Connecting with Experts:

Discovering the right individuals to consult is a process that goes beyond this post. Explore our comprehensive article on finding and approaching experts in the field.

Read More: For a detailed glimpse into the ISP business, we recommend reading “ An Inside Look Into the Business You Want To Start .” This article provides in-depth insights and valuable information to prepare you for the journey ahead.

b.) Demand, the Competition and Your Location

“Navigating the ISP Market: Assessing Supply, Demand, and Location”

Understanding the Market Dynamics:

Before delving into the Internet Service Provider (ISP) business, gaining insights into supply, demand, competition, and your chosen location is crucial. Each aspect plays a pivotal role in shaping your ISP venture’s success.

Demand Assessment:

Begin by evaluating the demand for your ISP products and services in your chosen location. Offering high-quality services at reasonable prices isn’t sufficient; there must be a substantial demand to sustain your business.

Launching in a market with insufficient demand can lead to financial struggles and potential failure.

Market Saturation Check:

In addition to demand, assess whether the market is saturated with similar services. In a saturated market, gaining a foothold can be challenging unless you provide unique value that competitors don’t.

Consider if your competitors could easily replicate your idea, as this could impact your market share.

Strategic Competition Analysis:

When analyzing competition, identify your direct rivals. It’s essential to avoid competing against industry giants that dominate the market.

Instead, ask yourself how you can differentiate your services and whether potential customers would be willing to pay for these distinctions.

Location Selection:

Carefully choosing your business location is pivotal. Ideally, you should target an area that balances demand and competition. Affordability is another critical factor; while densely populated areas offer exposure, you must ensure that increased expenses don’t erode your profits.

Opting for a cheaper rent location is appealing, but it must still have a sufficient concentration of your target market to support your business growth.

Market Assessment Checklist:

• Demand Analysis: Determine if there is ample demand for your ISP services in your chosen location.
• Market Saturation: Evaluate whether the market is already crowded with similar services and if competitors can easily replicate your approach.
• Competition Evaluation: Focus on direct competitors, stay away from industry giants, and identify unique value propositions that can attract customers.
• Location Prioritization: Balance demand, competition, and affordability when selecting your business location, ensuring it aligns with your target market’s presence.

By thoroughly researching and considering these market dynamics, you’ll gain a solid foundation for your ISP business, increasing your chances of success and sustainable growth.

For more, see the Demand for Your Products and Services and Choosing The Best Location for Your Business.

c.) Target Audience

“The Power of Understanding Your Audience”

Understanding your target audience offers several advantages:

• Tailored Solutions: You can customize your products and services to meet your customers’ specific needs.
• Efficient Resource Allocation: By catering to your audience’s preferences, you can optimize resource allocation and avoid unnecessary diversification.
• Enhanced Customer Engagement: Meeting customer interests fosters stronger relationships and loyalty.
• Competitive Edge: You can differentiate your business by offering what your audience truly desires.

Target Market Ideas:

• Small and medium-sized businesses seeking reliable connectivity.
• Tech-savvy individuals seeking high-speed internet for remote work or entertainment.
• Families in need of comprehensive internet services.
• Startups looking for cost-effective and scalable ISP solutions.
• Gamers and streaming enthusiasts needing low-latency, high-bandwidth connections.

For more, see How To Understand Your Target Market.

4. Looking at Financials:

Understanding the numbers and making good decisions are crucial factors in succeeding.

You will struggle to manage a successful operation without investing the time and effort necessary to understand and monitor the financials of your Internet service provider business.

This section has a lot to cover, and these are critical steps in starting and operating your business.

The section is broken up into the following:

Start-up Cost: In this step, we will look at the importance of getting an accurate estimate and a simple startup cost to help you get your setup ideas.

Monthly Expenses: Expenses must be monitored, or the operation could be jeopardized. A sample list of monthly expenses is provided, which can be used to generate ideas for the setup.

Profits: To keep your doors open, you must generate profits and enough to pay your bills, grow your business and support your income. There are a few points you will want to consider in this section.

Bests Practices: In addition to the above, we will examine a few best practices regarding your business’s financial aspects.

Let’s get started!

Start-Up Costs:

“Startup Cost: Key Considerations for Your ISP Business”

Accurate Estimation is Vital:

Accurately gauging startup costs is critical for a seamless journey from planning to opening your Internet service provider (ISP) business. Underestimation can lead to financial constraints, while overestimation may deter potential investors.

Cost Factors:

The total cost varies based on business size, location, staffing decisions, equipment choices (new or used), and whether you opt for physical premises or operate online.

Comprehensive Estimation:

List all necessary expenses and obtain price quotes to create an effective estimate. New considerations may arise during your research, which should be incorporated into your estimate.

No One-Size-Fits-All:

There’s no universal startup cost for an ISP business, as each setup is unique. Precise estimation begins with defining your business model.

Complex Variables:

Many variables influence startup costs. To arrive at an accurate estimate, diligent research and obtaining precise quotes are essential. This process will determine the feasibility of starting your ISP business.

Navigating startup costs demands careful planning and consideration of the specific factors that shape your business. Understanding the financial landscape and making informed decisions can set the stage for a successful ISP venture.

Sample Startup Cost For an Internet Service Provider Business

The purpose of the list below is to focus on the items in the list more than the numbers because these are general samples, and your figures will be different.

• Fiber-optic cable installation: $300,000 – $500,000
• Networking equipment (routers, switches, servers): $150,000 – $250,000
• Data center setup and maintenance: $50,000 – $100,000
• FCC licensing and regulatory compliance: $20,000 – $40,000
• Legal consultations and paperwork: $10,000 – $20,000
• Billing and customer management software: $15,000 – $30,000
• Network monitoring and security software: $20,000 – $40,000
• Marketing campaign launch (advertising, website development): $30,000 – $50,000
• Marketing materials and collateral: $5,000 – $10,000
• Salaries for initial technical staff (network engineers, support): $100,000 – $200,000
• Employee training and certifications: $15,000 – $30,000
• Business insurance (liability, property, workers’ comp): $10,000 – $20,000
• Local permits and fees: $5,000 – $10,000
• Customer premise equipment (modems, routers): $50,000 – $100,000
• Installation vehicles and tools: $40,000 – $80,000
• Office lease or rent (including deposits): $30,000 – $60,000
• Utilities (electricity, water, internet): $10,000 – $20,000
• Initial inventory (cables, connectors, hardware): $15,000 – $30,000
• Contingency fund for unforeseen expenses: $20,000 – $40,000

Total Estimated Startup Costs (Lower Range): $675,000

Total Estimated Startup Costs (Upper Range): $1,160,000

Please note that these estimates can vary significantly based on location, specific business plans, and the scale of the ISP operation. It’s crucial to conduct thorough research and seek professional advice to create a more accurate budget tailored to your unique circumstances.

For more, refer to my article on Estimating Startup Costs.

Monthly Operating Costs:

“Managing Ongoing Monthly Expenses for Your ISP Business”

Variable Factors:

Like startup costs, monthly expenses for your Internet service provider (ISP) business depend on several variables.

Staffing Impact:

Whether you opt for an independent operation or a fully-staffed business significantly influences monthly costs.

Location Matters:

The choice of location, especially high-traffic areas, can result in higher expenses due to rent and operational costs.

Expense Examples:

Monthly outlays may encompass loan payments, marketing expenditures, equipment maintenance, etc.

Cost Optimization:

While essential to maintaining quality, service, and productivity, keeping expenses as low as possible is crucial. Striking the right balance ensures your business remains robust and adaptable, allowing you to navigate revenue fluctuations effectively.

Sample list of estimated monthly expenses for a MID-sized Internet service provider business

Again, the purpose of the list below is to focus on the items in the list more than the numbers. The numbers are a general idea, and your numbers and list will differ.

Sample Estimated Monthly Expenses for a Medium-sized ISP Business in the USA

• Technical staff salaries: $20,000 – $40,000
• Customer support team: $10,000 – $20,000
• Employee benefits (healthcare, retirement): $5,000 – $10,000
• Office space rent or lease: $7,000 – $12,000
• Utility bills (electricity, water, internet): $3,000 – $6,000
• Equipment maintenance and repairs: $5,000 – $10,000
• Upgrades and replacements: $2,000 – $4,000
• Marketing campaigns and advertising: $10,000 – $20,000
• Online presence maintenance: $2,000 – $4,000
• Loan principal and interest: $15,000 – $30,000
• Business insurance premiums: $2,000 – $4,000
• Local permits and regulatory fees: $1,000 – $2,000
• Software licenses and subscriptions: $3,000 – $6,000
• Technology upgrades and security: $2,000 – $4,000
• Office supplies and miscellaneous costs: $1,000 – $2,000
• Contingency fund for unforeseen expenses: $2,000 – $4,000

Total Estimated Monthly Expenses (Lower Range): $68,000

Total Estimated Monthly Expenses (Upper Range): $134,000

These estimates will vary based on location, business scale, and specific operational requirements.

It’s essential to regularly review and adjust your budget as necessary to maintain financial stability and sustainability.

“Profit Dynamics: Beyond Margins and Considerations”

Net Profit Realization:

While profit margins are known, your Internet service provider’s net profit depends on your business operations. High overhead costs can diminish profits, even with substantial sales.

Variable Complexity:

Accurate profit estimation is challenging due to the numerous variables involved. Your business setup and strategy uniquely position you to gauge potential profits.

Positioning Matters:

Your business’s positioning as high-end or discount will impact profit margins. Focus on the holistic profit landscape.

Long-term Perspective:

Avoid fixating on individual sale profits without considering overhead coverage. Balancing high sales volume with adequate per-sale profit is crucial for sustainability.

Transition from Estimation to Data:

Initial profit estimates transition into concrete figures once your business operates. Real data informs your profit assessment.

Calculating Net Profit:

Determine net profit by subtracting total revenue from costs. This provides a clear picture of profitability.

Refining Profit Focus:

Complex calculations can identify profitable products and services, enabling you to refine your business strategy for maximum profitability.

Effective profit management entails understanding the nuances beyond profit margins and making informed decisions to ensure sustainable financial success.

For More, See Estimating Profitability and Revenue.

Final Thoughts on Financials

“Financial Vigilance: Nurturing Your ISP Business”

Essential Financial Tracking:

Managing the financial aspects of your Internet service provider business is fundamental. Tracking and recording transactions ensure tax and legal compliance.

Beyond Compliance:

Go a step further by actively studying your finances. Regularly monitor profits expenses, and generate reports to detect trends and assess performance.

Early Issue Detection:

You can swiftly identify anomalies by analyzing your financial data. For instance, a sudden drop in sales may signal market changes, product issues, or new competitors.

Proactive Problem-Solving:

Monitoring your ISP business’s financial health allows timely action. Waiting until issues escalate can be detrimental, making proactive vigilance indispensable.

5. Create Your Mission Statement

“Clarifying Purpose with a Mission Statement”

A mission statement serves as a compass for your Internet service provider business.

It crystallizes your purpose, keeping you focused on your primary value to customers and the community.

Examples of Mission Statements for an ISP Business:

• “Empowering Connectivity: Connecting communities with fast and reliable internet, bridging the digital divide.”
• “Unleashing Possibilities: Enabling businesses and individuals to thrive in a hyper-connected world through cutting-edge ISP solutions.”
• “Elevating Digital Experiences: Enhancing lives by delivering seamless and secure online experiences for homes and enterprises.”
• “Driving Technological Equity: Ensuring equitable access to high-speed internet, fostering innovation and growth.”
• “Connecting Futures: Weaving the fabric of connectivity to empower education, commerce, and communication in our communities.”

A well-crafted mission statement articulates your business’s core mission, guiding your actions and reminding you of your invaluable role in enhancing lives and fostering connectivity.

For more, see How To Create a Mission Statement.

6. Creating A Unique Selling Proposition (USP)

“Crafting Distinction with a Unique Selling Proposition (USP)”

A Unique Selling Proposition (USP) is the foundation for setting your Internet service provider business apart.

It aids in identifying and creating distinctive attributes that define your brand’s uniqueness in a crowded market.

Examples of USPs for an ISP Business:

• “Hyper-Fast Fiber-Optic Network: Offering lightning-speed internet with fiber-optic technology, setting us apart as the ultimate choice for seamless connectivity.”
• “24/7 Local Support: Differentiating with round-the-clock local customer support, ensuring immediate assistance and a personal touch.”
• “Zero Data Caps: Revolutionizing the industry with unlimited data usage, empowering customers to explore the internet without restrictions.”
• “Green Internet: Pioneering sustainability with eco-friendly practices, using renewable energy sources for a carbon-neutral internet experience.”
• “Customizable Plans: Tailoring internet packages to individual needs, giving customers the power to build their ideal connectivity solution.”

A USP distinguishes your ISP business and resonates with your target audience, creating a solid brand identity that attracts and retains customers. It’s the secret ingredient that elevates your business above the competition.

7. Choose a Business Name

“Choosing the Perfect ISP Business Name”

Catchy and Memorable:

Selecting an Internet service provider (ISP) business name requires careful consideration. Opt for a name that’s easy to pronounce and memorable, as it’s likely to stay with your company for its lifetime.

Business names are enduring, so take your time in the selection process. Avoid hasty decisions to ensure your choice resonates with your long-term vision.

Online Presence:

Secure a matching domain name for your website to maintain a cohesive online brand presence.

Avoid Duplication:

Verify that your chosen name isn’t registered by another business to avoid legal issues and confusion.

Sample Internet Service Provider Business Names:

• ConnectWave Networks
• NetPulse Solutions
• SwiftStream Broadband
• LinkEdge Technologies
• SpeedSurge Connect
• ReachNet Innovations
• PureLink Networks
• CyberPath Connect
• QuantumWave ISP
• StreamSync Services
• InfraNet Solutions
• VeloNet Ventures
• NetFusion Connect
• OptiLink Networks
• DataWave Express
• VirtuNet Connect
• WaveSync Broadband
• TerraLink ISP
• TrueStream Networks
• Citywide ConnectX
• SkyLink Innovations
• GlobeNet Connections
• RadiantWave ISP
• UrbanWave Access
• ElectraNet Services
• MegaLink Connect
• SwiftGlobe ISP
• ByteBeam Networks
• HorizonNet Ventures
• OmniLink Innovations

This list can ignite your creativity and inspire the perfect, original name for your ISP business—one that resonates with your brand’s identity and long-term goals.

For more, see the following articles:

• How To Register a Business Name
• Registering a Domain Name For Your Business

8. Register Your Company

“Legal Compliance Essentials for Your ISP Business”

1. Legal Foundation: Establishing the legal framework for your Internet service provider (ISP) business is crucial. Ensure that your business structure complies with all applicable laws and regulations.

2. Professional Consultation: It’s advisable to seek guidance from legal and tax professionals specializing in business setups. Their expertise will help you choose the most suitable tax benefits and liability protection structure.

Common Types of Registrations for an ISP Business:

• Business Entity Registration: Depending on your location, this may involve registering as a sole proprietorship, partnership, LLC, or corporation.
• Tax Identification Number (TIN): Obtain a TIN or Employer Identification Number (EIN) from the IRS for tax reporting.
• State and Local Business Permits: Check state and local requirements for operating an ISP business, including registration with the relevant authorities.

Permits and Licenses to Consider for an ISP Business:

• FCC License: If you operate a telecommunications network, you may need a license from the Federal Communications Commission (FCC).
• Local Business License: Obtain a business license from your city or county to operate legally within your jurisdiction.
• Environmental Permits: If your operations involve infrastructure installations, check for environmental permits and adhere to environmental regulations.
• Zoning Permits: Ensure your business location complies with zoning regulations and obtain necessary zoning permits.
• Tax Permits: Register for sales tax and other relevant tax permits based on your location and business structure.
• Utility Permits: If you’re laying cables or infrastructure, secure utility permits to access public rights-of-way.
• Trademark Registration: Consider trademarking your business name and logo to protect your brand.

Compliance is vital to a legally sound ISP business.

Conduct thorough research, consult with professionals, and obtain the necessary registrations, permits, and licenses to operate within the bounds of the law.

Registration:

• How to Register Your Business
• How To Register a DBA
• How to Register a Trademark
• How to Get a Business License

Business Structures:

• How to Choose a Business Structure
• Pros & Cons of a Sole Proprietorship
• How To Form an LLC
• How To Register a Business Partnership
• How To Form a Corporation
• How To Choose a Business Registration Service

9. Create Your Corporate Identity

“Crafting a Cohesive Corporate Identity”

A Corporate Identity (ID) is a visual representation of your business. It encompasses essential elements like your logo, business cards, website, signage, stationery, and promotional materials.

A consistent, professional design across these components leaves a lasting impression on new and existing customers, reinforcing your brand’s credibility and reliability.

You can see our pages for an overview of your logo , business cards , website , and business sign , or see A Complete Introduction to Corporate Identity Packages.

10. Writing a Business Plan

“The Significance of a Comprehensive Business Plan”

Essential Blueprint:

A business plan isn’t just paperwork; it’s an indispensable guide. It is a critical tool when seeking financing or attracting investors, offering a structured roadmap for your startup and ongoing operations.

Time and Effort Investment:

Crafting an effective business plan demands dedication. You envision your business’s fully operational state, necessitating meticulous planning and articulation.

Though time-consuming, the effort pays off with a crystal-clear vision and functional roadmap.

Varied Approaches:

You have options when creating your business plan. You can start from scratch, enlist professional assistance, utilize templates, or employ business plan software.

Regardless of the method chosen, active involvement is vital. Even with professional help, your input accurately represents your business vision.

Adaptability:

Expect change. Your business plan and operations may evolve with experience or market shifts. Regularly reviewing and updating your plan is advisable. This flexibility allows your business to stay responsive and aligned with your goals.

A well-structured business plan isn’t static; it’s a dynamic tool that evolves alongside your business. Invest the time and effort upfront; it will guide you through establishing and growing your Internet service provider business.

Business Plan Template for an Internet Service Provider Business

Note: This template provides a comprehensive structure for your ISP business plan. Customize each section to suit your specific business needs and objectives.

1. Executive Summary

• Business Description: A concise overview of your ISP business, its mission, and the value it offers to customers.
• Market Opportunity: Highlight your target market’s demand for reliable internet services.
• Business Goals: Specify your short-term and long-term objectives.
• Management Team: Briefly introduce key team members and their roles.
• Financial Highlights: Include vital financial projections and funding requirements.

2. Business Description

• Business Name: Your ISP business’s name and its significance.
• Mission Statement: Define your business’s core purpose.
• Vision Statement: Outline your long-term aspirations.
• Business Structure: Detail your legal structure (e.g., LLC, Corporation).
• Location: Describe your physical location(s) and operational areas.
• History: Provide a brief history or background of your business.
• Legal Compliance: Highlight any licenses, permits, or regulatory requirements.

3. Market Analysis

• Industry Overview: Describe the ISP industry, its growth, and trends.
• Target Market: Define your ideal customers, demographics, and psychographics.
• Competitive Analysis: Identify key competitors and their strengths/weaknesses.
• Market Needs: Explain how your ISP services fulfill customer demands.
• SWOT Analysis: Assess your business’s strengths, weaknesses, opportunities, and threats.

4. Services and Solutions

• Service Portfolio: Detail your internet services (e.g., broadband, fiber-optic).
• Unique Selling Proposition (USP): Highlight what sets your services apart.
• Pricing Strategy: Describe your pricing structure and competitive positioning.
• Technology Stack: Outline the technology and infrastructure you’ll use.
• Quality Assurance: Explain measures for ensuring reliable service quality.

5. Marketing and Sales Strategy

• Target Marketing: Specify your marketing demographics and strategies.
• Customer Acquisition: Describe how you’ll attract and convert customers.
• Sales Channels: Detail sales channels (e.g., online, retail, partnerships).
• Marketing Budget: Provide an estimated budget for marketing efforts.
• Marketing Calendar: Outline a timeline for marketing initiatives.

6. Operations Plan

• Facilities: Describe your business’s physical and operational infrastructure.
• Supply Chain: Explain your equipment and technology procurement process.
• Staffing: Outline staffing needs, roles, and recruitment strategies.
• Customer Support: Detail your customer service and support procedures.
• Technology Maintenance: Highlight plans for infrastructure maintenance.

7. Financial Plan

• Startup Costs: Itemize initial expenses (e.g., equipment, licenses).
• Revenue Projections: Provide detailed sales forecasts for the first few years.
• Operating Expenses: List anticipated monthly operational costs.
• Break-Even Analysis: Estimate when your business will become profitable.
• Funding Requirements: Specify your funding needs, if applicable.

8. Risk Assessment

• Risk Identification: Identify potential risks (e.g., competition, technology failures).
• Risk Mitigation: Explain strategies to mitigate each risk.
• Contingency Plans: Detail plans for handling unforeseen challenges.
• Exit Strategy: Outline potential exit options, such as mergers or acquisitions.

9. Appendices

• Additional Information: Include any supplementary documents or research.
• Financial Projections: Attach detailed financial statements and forecasts.
• Legal Documents: Add copies of licenses, permits, and contracts.

This comprehensive business plan template is a roadmap for your ISP business’s success. Customize it with in-depth information to present a clear and compelling case to investors, lenders, or stakeholders.

See How to Write a Business Plan for information on creating your business plan.

11. Banking Considerations

“Choosing the Right Banking Partner for Your Business”

Select a nearby bank known for its small business focus, financial sector presence, and reputation. Build a professional relationship with your banker, accessing valuable advice and streamlined applications.

Maintain separate business accounts to simplify expense tracking, reporting, and tax filing. Additionally, having a merchant account or online payment service enhances customer convenience and boosts sales by accepting credit and debit cards.

Your banking choice can be valuable during prosperous and challenging times.

For more, see How to Open a Business Bank Account. You may also want to look at What Is a Merchant Account and How to Get One.

12. Getting the Funds for Your Operation

“Securing Funding for Your ISP Business”

Loan Options: When seeking funding for your Internet service provider (ISP) business, explore various options, including traditional lenders, private loans, investor capital, and asset sales—additionally, research potential government grants to support your startup.

Meeting with a Loan Officer:

• Prepare Financial Documents: Gather key financial documents, including tax returns, financial statements, and a detailed business plan.
• Credit History: Be ready to discuss your personal and business credit history.
• Loan Purpose: Clearly articulate how the loan will benefit your ISP business.
• Collateral: Identify any assets you can offer as collateral.
• Repayment Plan: Outline a realistic repayment plan and demonstrate your ability to meet repayment obligations.

Sample List of Documents for a New Business Loan Application:

• Business Plan
• Personal and Business Tax Returns
• Financial Statements (Profit & Loss, Balance Sheet)
• Credit Report
• Business Legal Structure Documents
• Personal and Business Bank Statements
• Collateral Details (if applicable)
• Loan Purpose Statement
• Repayment Plan
• Personal and Business References

Thorough preparation and documentation are crucial when meeting with a loan officer, increasing your chances of securing the funds for your ISP business.

For more, see the following:

• Getting a Small Business Loan
• SBA Small Business Grants
• Search: Internet Service Provider Business Start-up Loans
• Search: Grants For an Internet Service Provider Business

13. Software Setup

“Choosing the Right Software for Your ISP Business”

Prevent Data Migration Hassles:

Research software thoroughly before implementation, as switching systems after data entry is challenging. Starting with the right software saves time and effort.

Dependability Matters:

Opt for software from a reputable company with a track record for ongoing support and updates to ensure long-term reliability.

Trial and Evaluation:

Take advantage of software demos to assess suitability before committing.

Leverage User Insights:

Read software reviews and engage in forums to gain insights from others’ experiences.

Financial Tracking Tools:

Research accounting software for expense tracking and financial document preparation to streamline tax filing. Consult with your bookkeeper or accountant for informed decisions.

Types of Software for ISP Business:

• Network Management Software: To monitor and manage network infrastructure.
• Billing and Invoicing Software: For accurate customer billing and invoicing.
• Customer Relationship Management (CRM) Software: To manage customer interactions and support.
• Inventory Management Software: For tracking equipment and supplies.
• Accounting Software: To manage financial transactions and reporting.
• Project Management Software: To oversee network expansion and upgrades.
• Customer Support Software: For efficient customer issue resolution.
• Security Software: To safeguard network integrity and customer data.
• Marketing Automation Software: To strategize and execute marketing campaigns.

Selecting the right software tools enhances efficiency and effectiveness in managing and operating your ISP business.

Check out Google’s latest search results for software packages for an Internet service provider business.

14. Get The Right Business Insurance

“Safeguarding Your ISP Business with Adequate Insurance”

Essential Protection:

Don’t wait for unforeseen incidents; secure insurance coverage before any business activity begins. Comprehensive insurance is your safety net.

Coverage Considerations:

Explore insurance options to safeguard customers, employees, property, and yourself.

Professional liability insurance shields against potential lawsuits, while Interruption Insurance can rescue your operation during unexpected shutdowns.

Professional Guidance:

Engage a proficient insurance broker to navigate the complex landscape of coverage choices.

Their expertise ensures you have the necessary protection and minimizes risks to your Internet service provider business and stakeholders.

For more, see What to Know About Business Insurance . You can also browse the latest Google search results for Internet service provider business insurance .

15. Suppliers and Service Providers

“Strategic Supplier and Service Provider Selection”

Supplies and Services:

Identify essential items and services vital for your ISP business, including network hardware, software, equipment, and maintenance services.

The Foundation of Success:

Cultivate strong, dependable relationships with suppliers and service providers, as they play a pivotal role in your business’s prosperity.

Competitive Advantage:

Collaborating with reliable suppliers can result in competitive pricing, allowing you to offer cost-effective solutions to customers and bolster your profit margins.

Operational Efficiency:

Reliable suppliers consistently supply necessary resources, promoting uninterrupted business operations.

Mutual Benefit:

Treat your suppliers and service providers fairly, ensuring they derive financial benefits. This fosters a positive, mutually beneficial partnership that enhances business sustainability.

For more information, see How To Choose a Supplier.

16. Setting Prices

“Mastering Pricing Strategy for ISP Success”

Pricing Research Pays Off:

Thorough pricing research is essential for your Internet service provider (ISP) business journey.

Price Sensitivity Balance:

Set your prices carefully; excessively high rates can deter potential customers, while overly low prices might lead to high demand but insufficient profitability.

Striking the Right Balance:

Seek the equilibrium where your pricing aligns with the market and emphasizes the value you deliver to customers. Crafting an effective pricing strategy is crucial for sustainable ISP success.

See the following for more:

• Setting the Price of Your Products and Services
• Search Results for Pricing Strategies for an Internet Service Provider Business.

17. Physical Setup

“Optimizing Layout and Signage for ISP Business Success”

Layout Overview:

Your Internet service provider (ISP) business’s layout and setup are critical to operational efficiency and customer experience. Proper planning ensures seamless operations.

Strategic Signage:

Effective signage is key to guiding customers and enhancing professionalism. Install prominent main business signs and strategically place them in parking lots, exits, and critical areas. Well-designed signage boosts your business’s credibility.

Office Efficiency:

Running an ISP business demands time and dedication, making an organized office essential for productivity. Ensure your office is efficiently laid out and fully equipped with the necessary tools and technology for effective business management.

An organized workspace streamlines operations and supports your business’s growth.

Considerations for the Setup of Your Office offers tips and ideas for making your office work. For more, see our article About Company Signs.

18. Creating a Website

“Essential Online Presence: Building Your ISP Business Website”

Digital Hub:

A website is your ISP business’s primary online identity and communication channel. It serves as the central hub for disseminating key business information.

Ownership and Control:

Unlike social media profiles, a website is a self-owned and controlled platform when you host and register a domain name. This autonomy is crucial for branding and online authority.

Marketing Powerhouse:

Leverage your website as a potent marketing tool. Regularly publishing industry-specific blog content and offering valuable insights to your target audience establishes trust and positions you as an expert in the field, enhancing your ISP business’s reputation.

For more, see How to Build a Website for Your Business .

19. Create an External Support Team

“Building a Dependable External Support Team for Your ISP Business”

Strategic Advisors:

An external support team for your Internet service provider (ISP) business consists of professionals who offer advice and services.

Crucially, they are not on your payroll but are accessible as needed, whether for specific projects, contractual work, hourly consultations, or on a retainer basis.

Gradual Formation:

While you may already collaborate with some individuals, recognizing them as part of your team underscores their significance.

As your ISP business evolves, you can expand this support network to include key roles such as accountants, lawyers, financial advisors, marketing specialists, technical experts, and consultants.

Strategic Relationships:

Building professional relationships with your external support team takes time, but their expertise becomes invaluable when needed.

A well-rounded team enhances your business’s capabilities and ensures you have guidance when critical decisions arise.

For more, see Building a Team of Professional Advisors for Your Business.

20. Hiring Employees

Managing Personnel in Your ISP Business:

Operating your Internet service provider business solo can be cost-effective, given the substantial payroll expense.

However, as your business expands, the workload may become overwhelming, necessitating the hiring of employees.

Ensure that those you bring on board are qualified, have strong work ethics , and are the right fit for their roles.

The following are job positions or outsourced services you may want to consider as your Internet service provider business grows:

• Network Technicians: Responsible for network maintenance, troubleshooting, and infrastructure management.
• Customer Support Representatives: Handle customer inquiries, technical support, and issue resolution.
• Sales and Marketing Specialists: Develop marketing strategies, acquire new customers, and promote your services.
• Billing and Accounting Staff: Manage invoicing, financial records, and financial planning.
• HR and Administrative Personnel: Oversee hiring, employee benefits, and administrative tasks.
• Network Security Experts: Ensure the integrity and security of your network and customer data.
• Legal and Compliance Specialists: Address regulatory compliance, contracts, and legal matters.
• IT and System Administrators: Manage internal IT systems and infrastructure.
• Field Technicians: Handle on-site installations and maintenance tasks.
• Technical Writers: Create documentation and user guides for customers and employees.
• Procurement Specialists: Manage equipment and supply procurement for the business.
• Marketing Agencies: Outsource marketing efforts for broader reach and expertise.
• Accountants and Financial Advisors: Seek professional financial advice and services for financial management.
• Public Relations Specialists: Manage the company’s public image and communications.
• Data Analysts: Analyze customer data and market trends to inform business decisions.
• Consultants: Engage industry experts for strategic guidance and optimization.
• Outsourced IT Services: Consider outsourcing certain IT functions to specialized providers.

The specific roles you require will depend on the size and complexity of your Internet service provider business.

Consider expanding your team strategically to ensure smooth operations and continued growth as it grows.

For more, see How and When to Hire a New Employee.

21. Getting Customers Through the Door

When you have reached this step, your business is set up and ready to go, with one more final step, which is important: getting customers through the door.

There are numerous ways to do this, like advertising, having a grand opening , word of mouth, etc.

Let’s dig a little deeper into the following sections.

a.) Marketing Considerations

Attracting Customers to Your ISP Business:

An Internet service provider business without customers is merely an idea.

To thrive, you must draw in the right clientele, especially during the early stages when your operation is unfamiliar to many.

Building a solid reputation over time, bolstered by accrued marketing expertise, will facilitate this process.

Marketing for your Internet service provider business is an ongoing effort. The more you invest in practical techniques, the more revenue you generate.

While you don’t always need a marketing agency or expert, consider this approach when you find a suitable match. Simplify your marketing by viewing it as a way to create awareness seizing opportunities whenever they arise.

Simple Methods to Promote Your ISP Business:

• Social Media Presence: Establish a strong presence on platforms like Facebook, X, and LinkedIn to engage with potential customers and share industry insights.
• Local Advertising: Advertise in local newspapers, magazines, and community bulletins to reach customers in your service area.
• Referral Programs: Encourage satisfied customers to refer friends and family by offering incentives like discounts or free upgrades.
• Online Directories: Ensure your business is listed in online directories like Google My Business, Yelp, and Yellow Pages for easy discovery by local users.
• Website and Blog: Maintain an informative website with a blog that addresses common internet-related questions and provides helpful content.
• Email Marketing: Build an email list and send newsletters or promotional offers to inform subscribers about your services.
• Community Involvement: Sponsor local events or partner with community organizations to raise awareness and foster goodwill.
• Customer Testimonials: Showcase positive reviews and testimonials on your website and marketing materials to build trust.
• Networking: Attend local business networking events and trade shows to connect with potential partners and customers.
• Search Engine Optimization (SEO): Optimize your website for search engines to improve its visibility in online searches.
• Word-of-Mouth: Encourage satisfied customers to spread the word about your services through word-of-mouth recommendations.
• Partnerships: Collaborate with complementary businesses, such as tech retailers or real estate agencies, for mutual referrals.
• Online Advertising: Use platforms like Google Ads or social media ads to target specific demographics.

These simple methods can effectively promote your Internet service provider business, helping you attract the right customers and establish a solid presence in the market.

See How To Get Customers Through the Door and our marketing section for ideas on promoting your business.

b.) The Market Can Guide You:

Listen to Your Customers:

Understanding Market Demand

In Internet service provider businesses, my years of experience have taught me a valuable lesson: heed the voice of your customers.

While you may have a specific vision for your services, remaining attuned to market demand is essential.

Sometimes, the market signals a desire for something different, a variation from your original plan. You might be inclined to stick to your initial path, and that’s perfectly valid.

However, dismissing persistent market signals can mean missing out on a prosperous opportunity.

Ultimately, the choice is yours, as it’s your business to steer. Yet, when the signs persist, consider taking a step back and evaluating the potential benefits of aligning your services with the market’s desires.

Customer feedback and market demand can be powerful tools for a thriving Internet service provider business.

c.) Sample Ad Ideas:

1. Sample Ad: “Experience Blazing Fast Internet!”

Unlock lightning-speed internet with our ISP services. Stream, work, and play without interruption. Join us today!

2. Sample Ad: “Seamless Connectivity, Unmatched Reliability”

Say goodbye to buffering and downtime. Discover the internet that never lets you down. Choose our ISP for unparalleled connectivity.

3. Sample Ad: “Connect Smarter, Surf Faster!”

Elevate your online experience with our high-speed internet solutions. Join now for blazing-fast connections and seamless streaming.

4. Sample Ad: “Stay Connected, Stay Ahead!”

Reliable internet is the backbone of productivity. Elevate your business with our high-performance ISP services. Upgrade today!

5. Sample Ad: “Game On with Ultra-Fast Internet!”

Gamers, rejoice! Lag-free gaming awaits. Level up your gaming experience with our high-speed ISP. Join the gaming revolution now!

d.) B2B Ideas

Collaborating with other businesses through referral partnerships can strategically expand your customer base and create mutually beneficial relationships.

Here are some types of companies you could approach for such partnerships:

• Local IT Services Providers: IT companies often encounter clients needing reliable internet services. Partnering with them can lead to referrals in exchange for technical support referrals.
• Real Estate Agencies: Real estate agents frequently assist clients in relocating or setting up new residences. They can refer your internet services to new homeowners and renters.
• Property Management Companies: Property managers handle multiple rental properties and can recommend your services to tenants moving into their managed properties.
• Home Improvement Contractors: Contractors involved in home renovations may find it beneficial to refer clients to your internet services for smart home integration during upgrades.
• Small Business Consultants: Consultants advising startups and small businesses often guide their clients on essential utilities like internet services.
• Computer Retailers: Businesses selling computers and equipment can recommend your services when customers inquire about connectivity options.
• Community Organizations: Partner with local community groups and organizations to reach a broader audience within your service area.
• Educational Institutions: Schools, colleges, and training centers can refer students and faculty who may require reliable internet connections for remote learning or research.
• Local Chambers of Commerce: Chamber of Commerce memberships can connect you with fellow businesses willing to exchange referrals and support each other’s growth.
• Co-Working Spaces: Co-working facilities often have freelancers, entrepreneurs, and startups needing dependable internet services.

When approaching these businesses, consider various collaboration models:

• Referral Fees: Offer a commission or referral fee for each successful customer referral they send your way.
• Mutual Referrals: Develop a reciprocal referral arrangement where you both refer clients to each other when relevant.
• Bundled Services: Create joint packages that combine your services with theirs, providing added value to customers.
• Exclusive Discounts: Extend special discounts to their clients as a referral perk.
• Co-Marketing: Collaborate on marketing efforts, such as joint advertising or hosting events, to boost visibility and credibility.

Remember, successful referral partnerships are built on trust and transparency. Clearly outline the terms of the agreement, communicate regularly, and ensure that both parties benefit from the collaboration.

By tapping into these potential partnerships, you can expand your customer base and enhance the value you provide to your clients.

Points To Consider

Next, let’s review essential points for more tips, insights, and considerations before starting your Internet service provider business.

We will cover sections, including skills to consider, points to focus on, and equipment. Then you’ll reach the “Knowledge Is Power,” section, where you will want to use the resources for valuable information.

Key Points to Succeed in an Internet Service Provider Business

Key Points to Succeed in the Setup Phase:

• Market Research: Conduct thorough market research to identify the demand for internet services in your target area and assess competition.
• Legal and Regulatory Compliance: Understand and adhere to local, state, and federal regulations related to the telecommunications industry, including licensing and permits.
• Business Plan: Develop a comprehensive business plan outlining your company’s goals, strategies, financial projections, and funding requirements.
• Infrastructure Investment: Invest in the necessary infrastructure, including networking equipment, servers, and transmission technology, to deliver reliable internet services.
• Network Design: Plan and design your network infrastructure, considering factors like coverage, capacity, and scalability.
• Funding and Financing: Secure adequate funding through investors, loans, or grants to cover startup costs and initial operations.
• Technology Partnerships: Establish partnerships with technology vendors and suppliers to ensure a steady supply of equipment and resources.
• Staffing: Recruit and train skilled technicians and support staff for network installation, maintenance, and customer support.
• Customer Acquisition Strategy: Develop a customer acquisition plan to attract your initial customer base, including marketing and advertising strategies.
• Testing and Quality Assurance: Test your network to ensure it meets performance standards and reliability expectations before launching services.
• Customer Support Infrastructure: Set up a customer support center with trained personnel and appropriate software for handling inquiries and technical issues.
• Billing and Payment Systems: Implement billing and payment processing systems to streamline customer invoicing and payments.

Key Points to Succeed in the Operation Phase:

• Quality of Service: Maintain a high standard of service quality, ensuring reliable and consistent internet connectivity for customers.
• Customer Retention: Focus on excellent customer service to retain existing customers through prompt issue resolution and ongoing support.
• Network Monitoring: Implement robust network monitoring tools to identify and address potential issues before they impact customers proactively.
• Scalability: Continuously assess network capacity and scalability to accommodate growing demand and emerging technologies.
• Innovation: Stay updated with industry trends and technologies to adapt and innovate services according to customer needs.
• Marketing and Promotion: Continue marketing efforts to attract new customers while offering promotions and packages to existing ones.
• Cost Management: Efficiently manage operational costs, including maintenance, energy consumption, and staffing.
• Security: Prioritize network security to protect customer data and maintain the integrity of your services.
• Compliance: Stay informed about regulatory changes and ensure ongoing compliance with telecommunications regulations.
• Feedback and Improvement: Solicit customer feedback to identify areas for improvement and implement changes accordingly.
• Network Redundancy: Establish network redundancy and backup systems to minimize downtime during equipment failures or outages.
• Investment in Technology: Continually invest in the latest technology to stay competitive and offer enhanced services.
• Data Analytics: Utilize data analytics to gain insights into customer behavior and network performance, enabling data-driven decision-making.
• Community Engagement: Foster positive relationships within the community through sponsorships, partnerships, and involvement in local events.
• Sustainability: Explore eco-friendly practices and technologies to reduce the environmental footprint of your operations.

Succeeding in the setup and operational phases of an Internet service provider business requires careful planning, investment, customer focus, and adaptability to changing market dynamics.

Ideas to Make an Internet Service Provider Business Stand Out:

• High-Speed and Reliable Connectivity: Offering ultra-fast and dependable internet speeds sets you apart. Invest in robust infrastructure and technology to ensure consistent, high-quality service.
• Competitive Pricing Plans: Create competitive pricing packages that cater to various customer needs, including affordable options for budget-conscious users and premium plans with added features.
• Exceptional Customer Support: Provide top-notch customer service with 24/7 support. Resolve issues promptly, listen to customer feedback, and offer personalized assistance.
• Localized Services: Tailor your services to meet the specific needs of local communities. Understand regional demands and offer solutions accordingly.
• Innovative Technology: Stay at the forefront of technological advancements. Offer cutting-edge solutions such as fiber-optic and 5G networks for faster and more reliable connectivity.
• Transparent Billing: Ensure transparent billing practices with no hidden fees. Simplify invoices and provide detailed explanations of charges.
• Network Security: Prioritize cybersecurity to protect customer data. Implement advanced security measures and offer security add-ons for additional protection.
• Bundled Services: Bundle internet services with other utilities like TV or home phone, providing customers with convenience and cost savings.
• Customizable Plans: Allow customers to customize their plans with optional add-ons, giving them more control over their internet experience.
• Community Involvement: Engage in community initiatives and sponsor local events to build a positive brand image and foster goodwill.
• Green Initiatives: Embrace eco-friendly practices, such as using renewable energy sources, to appeal to environmentally conscious customers.
• Data Privacy: Ensure strict data privacy compliance to reassure customers about the safety of their personal information.

Ideas for Add-ons for an Internet Service Provider Business:

• Enhanced Security Suites: Offer advanced cybersecurity packages that include antivirus software, VPNs, and firewall protection to safeguard users’ online activities.
• Parental Control Features: Provide parental control add-ons that allow parents to monitor and restrict their children’s internet usage, ensuring a safer online environment.
• Cloud Storage: Offer services with various storage capacities as an add-on, enabling customers to securely store and access their data from anywhere.
• Home Network Optimization: Provide professional home network optimization services to enhance Wi-Fi coverage and eliminate dead zones within customers’ homes.
• Tech Support Packages: Offer premium tech support add-ons for customers seeking assistance with device setup, troubleshooting, and tech-related issues.
• Business Solutions: Tailor internet packages with add-ons designed specifically for small and medium-sized businesses, including static IP addresses, dedicated support, and web hosting.
• IoT Integration: Create add-ons that enable seamless integration with smart home devices and the Internet of Things ( IoT ), allowing customers to manage their connected devices effortlessly.
• Content Streaming Bundles: Partner with popular streaming services to offer bundled packages that include high-speed internet and streaming subscriptions at a discounted rate.
• Gaming Packages: Develop gaming-specific add-ons with low-latency connections, prioritized bandwidth, and exclusive gaming content for avid gamers.
• Data Recovery Services: Collaborate with data recovery experts to provide data retrieval add-ons in case of data loss incidents.
• Multi-Device Connectivity: Offer add-ons that allow customers to connect more devices to their internet service without compromising performance.
• Smart Home Integration: Partner with smart home device manufacturers to offer integration add-ons that enable customers to remotely control and monitor their smart home devices.
• Business Email Services: Provide professional email hosting and business communication add-ons with custom domain options for business clients.
• Technical Training: Offer online or in-person technical training sessions as add-ons to help customers maximize their use of internet-connected devices and services.
• Content Filtering: Provide content filtering add-ons that allow customers to control and filter the content accessible on their internet connection.

Implementing these ideas can help your Internet Service Provider (ISP) business stand out in a competitive market and offer valuable add-ons that cater to the diverse needs of your customer base.

Hours of Operation:

Hours of operation for an Internet service provider (ISP) business typically range from 8 AM to 8 PM, Monday to Friday, to accommodate customer support and inquiries.

However, some tasks, such as network maintenance, upgrades, and troubleshooting, may require 24/7 availability to minimize downtime and address urgent issues promptly.

ISP businesses often establish on-call teams or network monitoring systems to handle off-hours emergencies.

Equipment and Supplies

A List of Equipment and Supplies to Consider for an Internet Service Provider Business:

Running an Internet service provider (ISP) business requires various equipment to establish and maintain a network infrastructure. Networking Equipment:

• Access Points
• Network Cabling (Ethernet, Fiber)
• Network Cabinets/Racks
• Web Servers
• DNS Servers
• DHCP Servers
• Email Servers
• Database Servers
• Microwave Radios
• Fiber Optic Transceivers
• Satellite Dishes
• Customer Modems
• Wi-Fi Routers
• Set-Top Boxes
• Satellite Receivers (if applicable)
• Uninterruptible Power Supplies (UPS)
• Power Distribution Units (PDUs)
• Backup Generators
• Network Monitoring Tools
• Intrusion Detection Systems (IDS)
• Surveillance Cameras
• Network Management Software
• Billing and CRM Software
• Security Software
• Spectrum Analyzers
• Signal Testers
• Cable Testers
• Network Analyzers
• Fusion Splicers
• OTDRs (Optical Time-Domain Reflectometers)
• Fiber Cleavers
• Hardware Tools (Drills, Screwdrivers, etc.)
• Grounding Equipment
• Cooling Systems (Air Conditioning)
• Mounting Hardware (for antennas and equipment)
• Cable Management Solutions
• Utility Vehicles
• Ladders and Safety Equipment

Remember that the specific equipment needs can vary based on the scale and scope of your ISP business, whether you’re providing wired or wireless services and the technologies you choose to implement.

It’s essential to thoroughly assess your requirements and consult with experts to ensure you have the appropriate equipment for your ISP operations.

Assessing your skill set for Internet service provider business ownership is crucial. Ensure you possess the necessary skills or consider learning or hiring.

Essential skills include technical expertise, customer service, financial management, industry knowledge, and problem-solving abilities.

Considering the Future of Your Internet Service Provider Business:

Contemplating the future of your Internet service provider business is a prudent step. While the landscape may evolve, having a clear vision of its potential is valuable.

A well-defined vision aids in making informed decisions, ensuring your business progresses in the desired direction. It serves as a guiding light, helping you navigate the evolving industry and adapt to changes effectively.

By envisioning where you want your business to be in the future, you can strategize and implement actions that align with that vision.

This forward-thinking approach enhances your business’s resilience and adaptability, vital traits in an ever-changing technological landscape.

In summary, a compelling vision provides a sense of purpose and empowers you to shape your Internet service provider business for long-term success proactively.

Find an Internet Service Provider Business For Sale

Considering the acquisition of an existing Internet service provider (ISP) business presents advantages and disadvantages, a worthwhile option before launching your venture.

Benefits of Buying an Established ISP Business:

• Immediate revenue generation upon takeover.
• Bypassing the challenging startup phase.
• Assurance of a proven business model.
• Clear understanding of financials, including revenue, expenses, and profits.
• Acquisition of an existing customer base.
• Leveraging the established reputation of the business.
• Typically, a higher cost due to the purchase of goodwill, including the customer base.
• Implementing significant changes may risk customer retention.
• The business’s reputation, both positive and negative, becomes yours.

Exploring available ISP businesses for sale is prudent, even if a perfect match is not found, as it can provide valuable insights and potential opportunities within the industry.

The latest search results for an Internet service provider business for sale and others in the same category.

Franchise Opportunities Related to an Internet Service Provider Business

An Internet service provider (ISP) franchise warrants examination due to its advantages and drawbacks.

• Utilizes a proven business model, following the corporate plan.
• Benefits from the franchise’s established reputation and marketing efforts.
• Offers comprehensive knowledge about the business from the outset.
• Provides corporate support and guidance.
• Involves significant upfront expenses.
• Requires corporate approval for major changes.
• Restricts dealing with unapproved products or services.
• Mandates adherence to the franchise agreement’s operational limitations.
• Entails ongoing franchise fees.

While a precise ISP franchise may not exist, exploring related franchises within the same industry is worthwhile. This research may uncover unexpected opportunities and insights for your ISP business venture.

See the latest search results for franchise opportunities related to this industry.

Knowledge Is Power if You Use It!

Leverage knowledge for success. Industry information in these links is valuable for both startup and established businesses.

Trends and Statistics

Examining industry trends and statistics is essential for an Internet service provider business, offering insights for informed decision-making and strategic planning.

See the latest search results for trends and statistics related to the Internet service provider industry.

Internet Service Provider Associations

Trade associations provide industry news updates and valuable networking opportunities, contributing to professional growth and awareness.

See the search results on Internet service provider associations and the benefits of Joining the Chamber of Commerce.

The Top Internet Service Providers

Analyzing established Internet service providers can inspire ideas, uncover industry gaps for competitive advantage, and reveal overlooked business opportunities.

See the latest search results for the top Internet service providers.

The Future of the Internet Service Provider

Exploring the industry’s future is crucial for aspiring Internet service provider entrepreneurs, offering insights into potential opportunities and challenges.

See the search results for the future of Internet service providers.

Customer Expectations

Reviewing search results for customer expectations in Internet services offers insight into their perspective.

Addressing unconsidered issues ensures meeting and exceeding customer needs.

See the search results related to customer expectations for Internet services.

Expert Tips

Expert tips enhance skills for both experts and novices. Experts may discover new approaches, while novices gain knowledge for skill improvement.

See the latest search results for Internet Service  to gain tips and insights.

Internet Service Provider Business Insights

Examining tips and insights reveals ideas and pitfalls in managing your Internet service provider business, facilitating industry knowledge growth.

See the latest search results about insights into running an Internet service provider business.

Internet Service Provider Publications

Publications offer valuable tips and insights about Internet service providers, serving as an informative information source.

See the search results for Internet service provider publications.

Internet Service Provider Forums

Engage in Internet service provider forums to connect with industry peers. Forums provide insights into customer perspectives, aiding in better customer understanding.

See the latest search results related to Internet service provider forums.

Enhance your Internet service provider business skills through online or local courses. Continuous learning is valuable for business growth and proficiency.

See the latest courses that could benefit an Internet service provider business owner . Also, see our management articles for tips and insights for managing your business.

Internet Service Provider Blogs

Subscribe to leading Internet service provider blogs for industry insights and updates. Filter and maintain a valuable collection for a continuous source of information.

Look at the latest search results for top Internet services provider blogs to follow.

Service-Based Business Tips

To excel in the service sector, study tips and insights for sustainable Internet service provider management and continual enhancement, ensuring long-term success.

Look at the latest search results for service tips and insights to follow.

Internet Service Provider News

Stay informed about Internet service providers by following news coverage. Media reports provide updates on relevant stories in the industry.

See the latest results for Internet service provider news.

YouTube provides additional insights into Internet service providers. Explore content and watch suggested videos to discover new information beyond your initial research.

YouTube videos related to Internet service providers.

Privacy Overview

Sample Internet Service Provider Business Plan

Isp company business plan sample.

The world in which we live is now a global village. Two major factors are responsible for this. They are the computer and the internet . Although the computer plays a key role, the internet is indispensable in making the world a small community.

As a result, setting up a wireless internet service provider business is a move in the right direction. An internet service provider company offers services that are in very high demand. However, that is not all.

This business is capital-intensive and yields very high profits because of its demand.

If you are considering starting an internet service provider business , by now, we believe that you already know the requirements. This article contains an internet communication service provider business plan. You can stick to this sample when writing your business plan.

Here is a sample business plan for starting an ISP business.

Business Name: Jossy Tech

Executive Summary

Our Products and Services

Vision Statement

Mission Statement

Business Structure

• Market Analysis
• Sales and Marketing Strategy
• Financial Plan

Competitive Advantage

Jossy Tech is an internet service provider based in the heart of Orlando, Florida. This company is owned by twin brothers Thomas and Sam Rice. These brothers have 40 years of experience in the internet service provider business.

They have worked at the highest level in other well-known internet service provider companies and have taken advantage of their wealth of experience to start their own internet service provider company.

Jossy Tech Internet Service Provider is a world-class company operating from a standard facility.

Although this internet service provider company is new, we are ready to compete for the top spot in this industry. Some of the services we will provide include; web hosting , dial-up internet access, and other internet-related services.

The aim of setting up Jossy Tech does not differ from the objective of setting up other businesses. This internet service provider company was set up to make profits.

We aim to make it to the top of this business. As a result, we have employed not just the most capable hand in this industry, we have also hired the services of some of the most experienced people.

We do not just aim to gain recognition in the United States but also to become a recognized brand in every part of the world. Some products and services we will offer at Jossy tech service Provider Company include web hosting, dial-up internet, software and hardware consulting, and broadband services.

At Jossy tech internet service Provider, our vision is to set up a top-quality provider that will not just be a force to be reckoned with in the United States alone. But a force to be reckoned with in the internet service provider business worldwide.

At Jossytech internet service provider company, we are looking to make available to our potential clients fast and trustworthy internet services as well as other internet-related services.

Our mission does not end at making reliable internet services available to our potential clients.

We also aim to become one of the top internet service provider companies in the United States and other parts of the world.

Jossy tech internet service provider company is a company that is interested in becoming as significant as other established brands in this industry. However, we are not looking to start big; we will start small and grow from there.

We are not ignorant that making it to the very top of this industry requires a lot. We know that very highly rated brands in the internet service provider industry have solid structures.

As a result of this, we are looking to do the same. To ensure our system is standard and runs smoothly, we will hire good IT guys and managers. We will also provide an enabling and conducive environment for our employees.

Market Analysis Market Trends

Innovation is a significant trend in the Internet service provider industry. The rapid increase in technological advancement has even made innovations in this industry more noticeable.

Also, the presence of some more prominent brands in this industry in recent times has made it necessary for the smaller brands to come into some form of partnership to survive.

Target Market

There are pretty several businesses that require the services of ISP companies to function. After our research, we have concluded those that need our services the most. They are;

• Research Companies
• Development Companies

Financial Plan Source of Startup Capital

We will require $400,000 to get our company started. This amount will be used to get office space and the needed equipment to get Jossytech Internet Service Provider Company began to.

We already have 50% of the amount we need to start this business; the remaining amount will be sourced from the bank.

Jossy tech internet service provider business is a new internet service provider company. However, that does not mean we will be pushovers.

We are stepping into the internet service provider industry with a team of highly skilled IT individuals and managers. Also, our price is one of the cheapest for the top-quality service we will provide.

This is a business plan sample for an ISP startup company. This company will be located in Orlando, Florida, and is owned by Thomas and Sam Rice.

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How to write a business plan for your service provider business.

Starting a service provider business is a great way to leverage your skills and expertise to make money.

It can also provide you with the flexibility to choose the services you offer and the clients you work with.

Nevertheless, the first step is to develop a business plan.

A business plan is essential before starting a new project, such as a service provider business. It provides a roadmap for success, outlining goals, strategies, and resources. It also helps to identify potential risks and set realistic expectations for the project.

In short, a good business plan will help make sure your service provider business is profitable .

What should you include in the business plan for a service provider business? What is the recommended format? What are the important financial ratios to consider? What's the fastest way to outline a comprehensive business plan?

This article will address and answer all these questions.

One last thing, you don't have to start your business plan from scratch.

You can download our customizable business plan for a service provider business and modify it to meet your specifications.

How to build a business plan for a service provider business

Is it worth considering a business plan for your service provider business.

Yes, you should consider creating a business plan for your service provider business.

Designing a cohesive business plan will equip you to:

• learn about the service provider market
• stay updated on emerging trends and include them in your project
• highlight what makes a service provider business profitable
• understand the specific needs and preferences of clients seeking services
• find a great unique value proposition for your service-oriented enterprise
• investigate competitive differentiation
• uncover unique strengths for your service provider business
• find a business model that will lead you to profitability
• implement a comprehensive and tactical action plan to achieve success
• assess potential risks involved in operating a service provider business, such as client satisfaction, resource allocation, and professional liability

Our team has drafted a business plan for a service provider business that is designed to make it easier for you to achieve all the elements listed.

How to structure a business plan for a service provider business?

A business plan is abundant in facts, figures, and indicators. It should be arranged in a way that makes it simple to read and comprehend.

When we built our business plan for a service provider business , we made sure to structure it propertly.

This document has 5 sections (Opportunity, Project, Market Research, Strategy and Finances).

1. Market Opportunity

The opening section is labeled as "Market Opportunity."

This section presents a comprehensive report on the service provider business, including key data and metrics to guide your decision-making process.

The data here is always current; we update it twice a year.

2. Project Presentation

The second section is called "Project" and this is where you talk about your service provider business. In this section, you can outline the services you offer, target customer segments, service delivery approach, customer satisfaction initiatives, and the unique value proposition of your business.

Also, provide a self-introduction at the end of this section.

Discuss your commitment to providing essential services, your range of offerings, and how you plan to deliver reliable and professional solutions to clients. Highlight your experienced team, your prompt response times, and your dedication to meeting the unique needs and requirements of clients through your service provider business.

We created language in our business plan. Customize it to fit your idea perfectly.

3. Market Research

Following that, we have the "Market Research" section.

In this section, you will find a market segmentation analysis for your service provider business.

It includes a study of competing service providers in the industry and emphasizes your business's competitive advantages. A tailored SWOT analysis is also provided.

4. Strategy

In the "Strategy" section, a detailed 3-year action plan is provided, which highlights all the crucial steps and initiatives to transform your service provider business into a highly profitable venture.

Moreover, this section contains a comprehensive marketing plan, a strategy to manage risks, and a completed Business Model Canvas.

5. Finances

Lastly, the "Finances" section allows you to present a complete financial overview of your project.

How to make an Executive Summary for a service provider business?

The Executive Summary is a brief and condensed overview of the business plan for your service provider business.

It should be short, clear and concise. Only the key elements of your business plans should be reflected on this document.

When you bring your business plan to a financial institution, this is the part they will read at the beginning. It should grab their interest and make them want to read the rest of the plan.

In the Executive Summary of your service provider business, address the following queries: what services does your service provider business offer? who is your target audience? are there other service providers in the market? what sets you apart from them? what funding do you require?

How to do the market analysis for a service provider business?

The market study of your service provider business helps you understand external factors such as customer demands for specific services, competition within the service industry, and emerging trends in service delivery models.

By conducting a thorough market analysis, a service provider business can understand customer needs, offer reliable and professional services, optimize pricing strategies, and execute targeted marketing campaigns, ultimately leading to a loyal customer base, increased service contracts, and a prominent position in the service industry.

Here is what you will find in the "Market Research" section of our business plan for a service provider business :

• current data and statistics on service provider businesses, including service industry trends, customer satisfaction ratings, and market demand
• a compilation of potential market segments for a service provider business
• the competitive analysis
• the potential competitive differentiators for a service provider business

The key points of the business plan for a service provider business

What's the business model of a service provider business, business model of a service provider business.

A service provider business offers a range of professional services such as consulting, marketing, IT support, or financial planning. Revenue is generated through service contracts, project-based fees, or retainer agreements with clients.

The business model focuses on identifying target markets, positioning the business as an expert in the field, delivering high-quality services, maintaining client relationships, and continually expanding service offerings to meet evolving client needs.

The success of the business relies on the expertise and reputation of the service providers, efficient project management, and strong customer relationships.

Business model vs Business plan

Make sure you don't mix up the terms "business plan" and "business model."

A business model outlines the way a company creates value, generates revenue, and operates.

In a business plan, you incorporate the Business Model Canvas as a clear-cut method to outline how your business generates value.

And, of course, there is a Business Model Canvas (already completed) in our business plan for a service provider business .

How do you identify the market segments of a service provider business?

Market segmentation for your salad bar establishment involves dividing your potential customers into different groups based on their dining preferences, dietary choices, and demographics.

These categories may include factors such as health-conscious individuals, vegetarians, office workers, or customers seeking specific salad ingredients or dressings.

By segmenting your market, you can offer a salad bar experience and menu that caters to each segment's specific requirements. For example, you might focus on health-conscious individuals and offer a variety of fresh and nutritious salad options with organic ingredients, cater to vegetarians and provide a wide selection of vegetable-based salads with protein-rich toppings and dressings, specialize in serving office workers with quick and customizable salad options for their lunch breaks, or focus on specific salad ingredients or dressings to accommodate different tastes or dietary restrictions.

Market segmentation allows you to effectively target your marketing efforts, create an inviting and well-stocked salad bar, and provide a satisfying and healthy dining experience that meets the unique needs and preferences of each customer segment.

In the business plan for a service provider business , you will find a comprehensive market segmentation that will help you better understand your potential customers.

How to conduct a competitor analysis for a service provider business?

It's clear that you won't be the only service provider business in your industry. There are other companies offering a range of services, such as cleaning, repairs, and maintenance, to clients.

It's crucial to thoroughly study and understand your competitors' strengths and weaknesses as you develop your business plan.

Be aware of their weaknesses (such as inconsistent service quality, lack of customer satisfaction, or poor communication).

Why should you pay attention to these points? Because these weaknesses can impact the success of service provider businesses. By addressing these aspects, you can offer high-quality services, provide excellent customer support, and differentiate your business through reliability and professionalism, positioning your service provider business as a trusted and valued partner for clients' needs.

It's what we call competitive advantages—cultivate them to set your business apart.

Here are some examples of competitive advantages for a service provider business: wide range of services offered, skilled and experienced professionals, excellent customer service, competitive pricing, efficient project management, customizable solutions, strong industry partnerships, positive client testimonials.

How to draft a SWOT analysis for a vendor?

A SWOT analysis can help identify strengths, weaknesses, opportunities, and threats that can inform the development of a successful service provider business.

As you can guess, there is indeed a completed and editable SWOT matrix in our business plan for a service provider business

The strengths for a service provider business

The "S" in SWOT denotes Strengths, which are the project's competitive advantages or key strengths.

For a service provider business, potential strengths include customer service, technical expertise, competitive pricing, and timely completion of projects.

The weaknesses for a service provider business

When we say "W," we're referring to Weaknesses, which are the areas or aspects of the project that need to be developed further.

For a service provider business, potential weaknesses could include a lack of expertise in the services offered, inadequate customer service, insufficient resources to meet customer demands, and a lack of proper marketing strategies.

The opportunities for a service provider business

When we mention the "O" in SWOT, we're referring to Opportunities, which are the external prospects or beneficial factors that can support the project's goals.

In the case of a service provider business, potential opportunities include providing IT services, offering consulting services, providing event management services, and offering digital marketing services.

The threats for a service provider business

T stands for Threats in SWOT, indicating the external factors that can hinder or negatively affect the project.

How to elaborate a marketing strategy for a vendor?

Implementing a marketing strategy allows entrepreneurs to build brand awareness and establish a strong brand identity.

A vendor can gain visibility and attract customers by developing a well-crafted marketing plan that highlights the vendor's unique products, appealing display, and their presence at popular events or high-traffic locations.

Customers won't choose your vendor services without effective marketing; showcasing the variety of products, reliability, and exceptional customer service is necessary.

Are you utilizing marketing tactics to promote your vendor services? Consider showcasing your range of products or services at local markets or events, utilizing social media platforms to engage with potential customers and share updates about your offerings, and collaborating with complementary vendors for cross-promotion.

If you're lacking ideas for your project's marketing strategy, don't panic.

How to build financial projections for a vendor?

A solid business plan must include financial data to provide an accurate assessment of the business's potential success.

When creating your business plan, you must include anticipated revenue figures for your service provider business.

A relevant and credible revenue forecast is crucial to ensure your business plan appears solid when read by investors.

Our financial plan for a service provider business is designed to be user-friendly, incorporating automatic verifications that assist in identifying and correcting any assumptions. This ensures you can build credible projections with confidence.

Of course, you'll need to create a preliminary budget for the launch of your service provider business. Double-check that you haven't missed any expenses. If you have a doubt, we have listed them all in our financial plan!

Including the break-even analysis in your financial plan is important as it shows whether your service provider business will be profitable or not.

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• Business Plans Handbook
• Business Plans - Volume 09
• Internet Communications Service Provider Business Plan

Internet Communications Service Provider

BUSINESS PLAN     APPIAN WAY COMMUNICATIONS NETWORK, LTD.

119 Melton Boulevard Houston, Texas 77032

Appian Way Communications Network is a rapidly growing ISP and systems integrator which intends to become a leader in providing businesses, educational institutions, and governmental organizations with high-quality, cost-effective business solutions. Specifically, it helps customers take full advantage of the Internet without having to develop and maintain their own Internet technology, or hire and retain an extensive Internet staff. This business plan raised over $2 million for the company, and was successful for getting its sales up to $16 million in less than 2 years.

INTRODUCTION

Industry background & opportunity, the appian way communications network strategy, growth strategies.

• SALES & MARKETING

COMPETITION

Business principals, financial projections.

Appian Way Communications Network is a rapidly growing ISP and systems integrator that targets middle-market businesses, educational institutions, the hospitality industry, and government organizations.

Our primary services include:

• dedicated Internet access through our highly reliable network, which provides our customers with Internet access that is "always on"
• wireless data services up to 5MB
• co-location services, in which we provide secure space to house customer-owned Internet equipment
• managed application hosting, in which we provide a server for the customer's exclusive use to install any software application the customer chooses
• custom Internet appliance solutions
• data center services include, among others, our co-location services and our managed application hosting services. These are similar to the services offered by computer service providers—or CSPs—which house, maintain, and supply power to their customers' Internet equipment.

We believe our growth and success in serving our target customer base is the direct result of our competitive strengths, including:

• a network that permits our customers to bypass congested Internet exchanges and access points and avoid Internet exchange breakdowns, increasing the speed and reliability of our customers' Internet connection
• Internet access that we can tailor to meet each customer's needs
• knowledgeable and responsive customer support by our network experts
• business Internet solutions that allow our customers to outsource a significant portion of their Internet technology and staff
• a senior management team with more than 20 years of combined experience in designing, implementing and managing teleCommunications Network.

The Internet was originally conceived as a communications tool to be used by a limited number of researchers and academics. Today, it has escalated into a web of approximately 70 million interconnected users. The Internet has evolved from a static, text-based medium to a graphically rich communications infrastructure. The creation and rapid development of the desktop computer simplified access to the Internet, encouraging consumers to seek information through this new medium.

As the breadth of the information expanded, the Internet's applications and users grew as well. Businesses began investigating the potential of the Internet to reach the growing volume of customers on the Internet. To capture this emerging customer base, businesses needed a presence on the Internet and applications to facilitate electronic commerce.

The Internet Infrastructure

The Internet has emerged as a significant global business communications medium, enabling millions of people to communicate, publish and retrieve information, and conduct business electronically. A multi-tiered system of local, regional, and national ISPs has evolved to provide access to the Internet, transport data and, more recently, to provide value-added Internet services. ISPs exchange data in packets generated by their customers through direct or indirect connections with other ISPs. To meet the needs of ISPs to exchange data at centralized points, large ISPs have established a series of central Internet exchanges, which facilitate the transmission of data.

Despite the relatively centralized nature of these exchange points, data traveling across the Internet often makes multiple connections or "hops" through a variety of local, regional, and national ISPs, as it moves from the originating site, through a central exchange point, and to its final destination. While these centralized points have the advantage of having dozens of ISPs interconnected and exchanging Internet data, they increasingly face congestion problems that cause significantly longer response times for a user.

In addition, because data traveling across the Internet must often make connections through multiple ISPs, the failure of a single ISP's Internet connection can interrupt a user's Internet transmission. Many ISPs have sought to improve data transmission reliability and speed by establishing private "peering connections" and network access points. This permits the ISPs to directly exchange Internet traffic while reducing the number of hops in their Internet connection and avoiding the often congested major Internet exchanges.

The Growth of the Internet

The Internet has experienced tremendous growth and has become a global medium for communications and commerce. According to International Data Corporation (or IDC) the ISP market in the United States reached $10.7 billion in 1998, representing a 43 percent increase over 1997 revenues. Business-related Internet operations generated approximately $2.9 billion of the $10.7 billion aggregate 1998 ISP revenue. Moreover, IDC predicts revenues generated by business-related ISPs will increase by 75.9 percent to $5.1 billion in 1999 and reach $12 billion by 2003, growing at a compound annual growth rate of 32.5 percent from 1998 to 2003. In addition, IDC estimates that the total value of goods and services purchased over the Internet will increase from $50.5 billion in 1998 to approximately $734 billion by the end of 2002.

Trends contributing to the growth of the business-related Internet market include:

• the increasing availability of high bandwidth capacity
• the proliferation of Internet access and ancillary Internet services
• the competitive need of small and mid-sized businesses to automate key business processes
• the convenience and speed of conducting business over the Internet
• the availability of Internet-enabled packaged software applications
• an increase in the amount and diversity of business and educational information available on the Internet and the web
• recent enhancements in the Internet's security and reliability

The demand generated by these new dynamics, combined with business customers' high quality service requirements, has fueled the growth of dedicated access connections and other Internet-related products and services for businesses.

Web Hosting and Co-Location

To realize the opportunities of the Internet, companies must develop an attractive Internet presence using a website that is easily accessible to potential customers. However, rapid Internet and technology growth have outpaced the ability of many businesses to develop the necessary internal information technology knowledge and tools.

A variety of companies, including web hosting companies and ISPs, have begun to focus on providing Internet co-location and other web-related services to their customers. Typically, companies offering these services build networks of numerous geographically dispersed data centers to be physically close to their customers. This reduces the cost of the services and the risk of transmission delay and data loss as data travels through multiple network connections. According to IDC, corporate Internet access and value-added services, such as web hosting and co-location, are the fastest-growing services offered by ISPs. Corporate access revenue and value-added services revenue were $5.9 billion in 1998 and are expected to grow to approximately $25 billion by 2003.

The Trend Toward Outsourcing of Internet Operations

Many businesses lack the resources and expertise to cost-effectively develop, maintain, and continually upgrade their network facilities and systems. Also, individuals with the expertise to establish and maintain sophisticated Internet technology are in great demand and their services are costly. Furthermore, businesses often find it difficult to keep up with new technologies and to integrate them into their infrastructure. Even if enterprises possess the necessary resources to accomplish these tasks, we believe that they often determine that this ongoing and significant investment in their own Internet technology and personnel is an inefficient use of their overall resources. Consequently, many enterprises are seeking outsourcing arrangements for their Internet needs. These arrangements allow enterprises to focus on their core operations, enhance the reliability and performance of their websites and reduce their Internet-related operating expenses.

The Convergence of Services in the Communications Industry

The traditional divisions within the communications industry are disappearing due to new regulations, customer demand, and technology evolution. Regulatory changes in the United States and around the world have opened the communications industry to increased competition. In particular, the Telecommunications Act of 1996 provides for comprehensive reform of telecommunications laws in the United States and is designed to foster competition in the local telecommunications marketplace.

With greater competition in the communications industry, customers have increasingly demanded that communications providers offer multiple services at lower prices. These services may include local and long-distance calling, wireless, Internet access, and high-speed dedicated lines. Also included are ancillary services such as single bill presentment, call forwarding, caller identification, voicemail, and similar services.

We believe that these integrated providers will increase efficiency in the deployment of communications services by selling multiple services in bundles over a single connection.

Enhancements in switching technologies are beginning to permit the delivery of numerous services over a single network, offering cost savings over traditional networks which were designed to deliver a limited number of services. We believe that as competition increases, providers who offer a range of services in a cost-effective manner will be best positioned to capitalize on the convergence of services within the communications industry. These providers will offer a well-designed package of services they can tailor to satisfy each customer's needs.

We intend to become a leader in providing businesses, educational institutions, and governmental organizations with high quality, cost-effective business solutions that will allow our customers to take advantage of the Internet without having to develop and maintain their own Internet technology and hire and retain an extensive Internet staff. To achieve this objective, we intend to continue to rely on the following core elements of our business strategy:

Providing Highly Reliable Internet Access

We intend to continue increasing the capacity, fault-tolerance, and geographic reach of our network to support customer growth. Our network is designed to respond quickly, be secure, and provide continuous availability to our clients. We can deliver our services to customers throughout the world from our Chicago data center. We connect our customers' Internet traffic to four very large ISPs who provide access to the central Internet exchanges. Our innovative network architecture often permits our customers' Internet traffic to bypass congested points on the Internet and avoid breakdowns at the Internet exchanges, which increases the speed and reliability of their Internet connection. We proactively manage and monitor traffic on the Internet and reroute traffic to provide high quality access.

Increasing the Percentage of Our Revenues from Value-Added Data Center Services

We intend to generate a higher percentage of our revenues from our value-added data center services, which typically provide higher margins than our Internet access services. We believe that value-added services are among the fastest-growing segments of the Internet marketplace. Our data center services provide a variety of options to our customers, and we work with their management and information technology teams to analyze their varied Internet service needs and choose the option that best addresses those needs.

We have offered our co-location services since September 1996, and as of December 1, 1999, we had 36 co-location customers. We have offered our managed application hosting services since September 1999, and, as of December 1, 1999, had six managed application hosting customers. We intend to emphasize our managed application hosting business in our marketing, and we have allocated greater resources to developing these services.

Targeting Middle Market Business, Educational, and Governmental Customers

The Internet service needs of middle market businesses, educational institutions, and governmental organizations differ significantly from those of the typical individual consumer because Internet access and related services are often critical to enterprise customers' businesses. They demand dedicated, high-speed Internet access and knowledgeable, prompt and responsive customer support. When marketing our services, we focus on creating the best solution to meet our customers' needs and not simply promoting our technology. Compared to individual consumers, enterprise customers are usually less price sensitive and more willing to pay a premium for custom solutions that meet their needs. As a result, we believe that providing services to enterprise customers generates greater revenues and higher margins per customer than servicing individual consumers.

Providing Superior Customer Support by Network Experts

Enterprise customers seeking broader access to the Internet increasingly face significant technological challenges, in part because the Internet is an evolving and rapidly growing medium. In addition, as new and more complex applications for the Internet are developed, we believe that even sophisticated users will increasingly encounter problems. Unlike many other ISPs who outsource their technical support to independent call centers, the Appian Way Communications Network, Ltd., professionals who implemented our network are among those who respond to and resolve customer inquiries and problems. We intend to continue providing superior customer support by hiring only customer support personnel who can demonstrate the ability to understand and manage our network. We believe that our strong emphasis on the superior customer support provided by our network experts has resulted in a high level of customer satisfaction and significant subscriber growth from customer referrals.

We intend to further develop our business by focusing on the core elements of our business strategy discussed above and pursuing the following key growth strategies:

Expanding Our Network Nationally and Internationally

We intend to build more data centers and POPs in the United States and pursue international opportunities. We believe that having a number of widely distributed and networked data centers and POPs improves network performance and reliability. We intend to add data centers in the following metropolitan areas by the end of 2000: Washington, D.C., Houston, San Francisco, Cincinnati, New York, Seattle and Miami. We intend to establish data centers in Las Vegas and Paris by the end of the first quarter of 2001.

Before purchasing or leasing a new data center, we will evaluate the market opportunity in the proposed location by analyzing Internet usage statistics and specific economic criteria as well as pre-selling our services in that market. For any given location we expect to require at least six months to select the appropriate site, construct or acquire the necessary facilities, install equipment, and hire the operations and sales personnel needed to conduct business at the site. We have already identified suitable sites for some of our proposed data center locations. We also intend to supplement the data center expansion by establishing POPs throughout the United States and at various international sites to aggregate and transport traffic to and from our planned data centers.

Broadening Our Marketing Activities

We intend to expand our marketing efforts to increase our customer base. We also intend to increase market awareness of our name and our commitment to reliable service and superior customer support. Therefore, while continuing to encourage referrals from existing customers, we are increasing print publication, radio, outdoor, and direct mail advertising and telemarketing in targeted metropolitan areas.

Pursuing Strategic Sales and Distribution Alliances

We are pursuing strategic sales and distribution alliances in markets where there are substantial opportunities to attract new customers. We believe that establishing relationships with businesses that provide products and services which complement our service offerings will permit us to use their expertise and market access, while lowering our costs of entering new markets. These relationships will also give us additional customer referrals and new solutions to offer existing customers.

For example, we currently obtain customer referrals through our Valued Internet Partner, or VIP program, in which we pay our partners a fee for referring new customers who ultimately purchase our services. We will also pursue strategic alliances with value-added resellers or other authorized partners through our Appian Way Affiliate Partner (or AWAP) program, which permits others to resell our services directly to customers in specified markets. We intend to further expand our customer base by establishing additional distribution relationships with network integrators, value-added resellers, system vendors, consulting companies, and other ISPs.

Engaging in Strategic Acquisitions

We will continue to consider acquisitions of strategically located operations and customer lists and associated customer accounts. In addition, we may consider acquisitions of businesses, including other ISPs, with complementary products, services, or technologies. We may also consider acquisitions that can provide personnel who augment our team of network experts.

Eventually Becoming an Integrated Communications Provider, Offering Both Voice and Data Services

We plan to pursue a long-term strategy of providing a complete portfolio of voice and data communications services. To achieve our goal, we plan to become a competitive local exchange carrier, or CLEC, which would permit us to provide voice and other data services to complement our current services. We believe that technology advancements and customer preferences are driving the convergence of communications services toward service providers who can offer multiple communication services through a single network. We also believe that to remain competitive in the face of these changes, we must eventually become a single-source provider of voice and data communications services.

We create tailored solutions for our customers based on their business and technical requirements, modifying these solutions as our customers' needs evolve. Unlike many other ISPs that outsource their technical support to independent call centers, our highly reliable services are supported by our knowledgeable and responsive network experts, some of whom are the same professionals that implemented our network.

Our primary services include dedicated Internet access, co-location services, and managed application hosting. We also offer web hosting, e-mail services, and domain name services.

Our customer contracts require us to provide our services for a one-year, two-year, or three-year term and contain, among other things, a limited service level warranty related to the continuous availability of service on a 24-hours-per-day, seven-days-per-week basis, except for scheduled maintenance periods. This warranty provides a credit for free service for disruptions in our Internet access services. At the end of the term of a contract, a customer may elect to extend the contract's term on a month-to-month basis. Any change or upgrade in service, however, typically requires a new contract for a new term.

Internet Access

Our Internet access services are designed to deliver the ease of expansion, high availability, and performance required by moderate to high volume Internet operations that are central to a customer's business.

Co-location

Through our co-location services, we provide secure space to house customer-owned Internet equipment. Based upon their business and technical requirements, customers may select from shared cabinet facilities, exclusive cabinets, or custom-built rooms with additional security features. All co-location facilities include dedicated electrical power circuits to ensure that we meet each customer's power requirements. Because the Internet operations of our co-location customers frequently require hardware and software upgrades, we give customers unlimited but secure access to their leased co-location space. Additional space, electrical power, and Internet services can be tailored to meet our customers' needs.

Our Trenton, New Jersey, data center houses the computers that operate the core functions of our business, including communications equipment, data storage and retrieval systems, security software and hardware, and related customer support. Our data center provides customers with a secure, climate-controlled facility that they cannot readily or inexpensively create at their own place of business. The data center contains:

• a power supply with a back-up generator
• fire suppression and containment capabilities
• raised floors
• fully redundant HVAC
• high levels of physical security

We offer the following co-location services:

• Switch Hotel —A dedicated, enclosed custom-built room with separate dedicated power circuits, providing additional security via key-card entry, access barriers, motion camera and tiles bolted to the floor.
• Cabinet Co-Location —Mid-level service providing an exclusive cabinet for the customer. This is an economical solution for customers co-locating multiple servers.
• Server Co-Location —Entry-level service providing an economical solution for customers co-locating a single server. The customer's server shares space in a cabinet with the servers of other customers.

We intend to open new data centers in Washington, D.C., Houston, San Francisco, Cincinnati, New York, Seattle and Miami before the end of 2000. We believe our data centers will be an important factor in attracting customers and marketing our data center services.

Managed Application Hosting

Our managed application hosting service, which we first introduced in September 1999, provides a server for the customer's exclusive use to install any software application the customer chooses. In addition, we will provide all required maintenance on the server hardware. This service, which is similar to the services being offered by computer service providers (CSPs) is targeted to businesses with high volumes of Internet traffic and with Internet-based applications and web services that are extremely important to their daily operations.

Unlike typical web hosting operations that host multiple customers' websites on a single server, we provide our managed application hosting services with only one customer per server. As a result, a customer need not be concerned about how its actions or applications might impact other customers' applications housed on the same server, or how its server might be affected by other customers' actions or applications.

Our managed application hosting services offer a suite of applications from leading software vendors that is designed to meet the Internet operations needs of middle market companies. We also offer proprietary e-commerce and web development software as additional options for our managed application customers. We presently offer these software products only in conjunction with our managed application hosting services. We implement the applications selected by the customer in our data center, configure them to meet the needs of the customer, and package them with a server, security, Internet access, back-up, and operational support. A customer may also use software applications it obtains from others on the server we provide to the customer in our data center.

Our managed application hosting services are compatible with the products of many leading hardware and software system vendors, including Cobalt Networks, VA Linux Systems, Hewlett-Packard Company, Sun Microsystems, Silicon Graphics, Microsoft Corporation, and Macromedia Corporation. This multi-vendor flexibility enables our customers to select their own technical solutions and to integrate their Internet operations with their existing information technology. We offer our customers four different levels of managed application hosting service that range from simple to comprehensive solutions, each of which can be tailored to meet the specific needs of a given customer. In addition, our customers can augment their services with hardware or software that we provide or software that they purchase directly from others.

The Portable, Instant Internet

Ever think about using the Internet "on the fly" to look up information or send a quick e-mail? How many times have you not gone online because of the inconvenience of sitting down at your PC, turning it on, waiting for it to boot, clicking on an ISP icon, and waiting again for your modem to dial in and connect?

But imagine simply picking up a device the size of a clipboard, switching it on, and being instantly online from the comfort of your couch, kitchen table, or backyard lounge chair. What if you could access the Internet when you wanted, where you wanted, without using a PC or an appliance that competes with your TV program?

A Powerful Concept for Portable Access

Using the National Semiconductor GEODE™, Appian Way Communications Network has developed AXCESS-NOW™, a working prototype for a powerful, convenient Internet access device that can make web browsing as easy as using the telephone. AXCESS-NOW™ will allow you to tap into the vast universe of information available on the Internet, wherever you are in and around the house.

For example, if you're in the kitchen, use AXCESS-NOW™ to find a great dinner recipe online in minutes. If you're working on your car and need to know the answer to a diagnostic problem, get online with AXCESS-NOW™ right in your garage. If you're watching baseball and want to compare stats or find out more about the team, AXCESS-NOW™ can connect you to the Internet quickly and conveniently.

AXCESS-NOW™ isn't designed to replace conventional PCs as a productivity tool. Rather, it complements the PC as a single-application device, making it more convenient for Internet users to send or receive e-mail, chat, or browse websites instantly. Its portability and ease of use delivers the ultimate Internet experience.

Design Features for Single Application Use

Appian Way Communications Network is providing AXCESS-NOW™ to its customers by designing specific applications and developing their own Internet access devices with a variety of features and connection options.

AXCESS-NOW™ employs sophisticated wireless (radio frequency) data transmission technology to make it a truly mobile device, providing convenience similar to that of a cordless telephone. As an example an AXCESS-NOW™ could be 1.3 pounds, 6" x 9" featuring an LCD touchscreen supporting high-resolution graphics. Additionally, it comes with a stylus, enabling users to navigate the web using AXCESS-NOW's touchscreen technology.

AXCESS-NOW™ is completely integrated and sealed: There are no internal parts that can be upgraded, added, or removed, and there is no software to load. It's designed with dual Universal System Bus (USB) ports to add peripheral options such as a keyboard, mouse, printer, or gaming input device. While there are no disk or floppy drives, and no PC Card slots, the design would support these items if a customer application needed to feature them.

The AXCESS-NOW™ design includes three components: The AXCESS-NOW™ mobile display tablet, the charging unit, and a base station transceiver that can be plugged into any power outlet near an RJ-11 telephone jack. Depending upon how clients choose a solution, it could use a coaxial cable Internet connection as well. The design can support DSL and ISDN as well as cable and legacy 56K interconnect protocols, and it is Ethernet network ready. Eventually, pending availability of such services, "persistent" or instant-on service similar to cable television will be available, enabling users to pick up AXCESS-NOW™ and turn it on with instant, no dial-up access.

The transceiver base station, which delivers the Internet data via RF signals to the hand-held AXCESS-NOW™ unit, can be tucked out of sight or placed among other home entertainment system components. The charging unit is an inconspicuous desktop cradle similar to those that come with cordless telephones.

AXCESS-NOW™ is designed to carry a charge for up to six hours, with 20 hours of standby (out of cradle) power. It has a range of up to 500 feet from the base station, allowing freedom of mobility throughout a house, office, or even the immediate neighborhood. It will provide the Internet access of a PC in a product as portable and easy to use as a cordless phone.

Making Information Access Available

There are still variables that will determine when such a device will find favor in a vast numbers of homes and offices around the U.S. For example, one factor in mass-market acceptance of AXCESS-NOW™ devices is the maturation of the telecom and datacom industry infrastructures to support persistent Internet connections.

But with the acceptance of devices such as the VCR, the cellular telephone, and compact disc/DVD players, the industry won't be far behind in providing the technology infrastructure necessary to make AXCESS-NOW™ a reality. And in time, these and other technological improvements will likely bring the cost of AXCESS-NOW™ devices into a comfortable price range for consumers. Similarly, Internet services are very likely to evolve into either cable- or telephone-based access standards that will make persistent Internet connections possible.

Most of our customers are middle-market businesses, educational institutions, independent hotels or chains, and governmental organizations, but our customer base also includes other ISPs and several larger companies. The Internet service needs of our target customers differ significantly from those of typical individual consumers. Enterprises often view their Internet access and related services as critical to their business. They demand dedicated, high-speed Internet access and knowledgeable, prompt and often highly technical customer support.

When marketing our services, we focus on creating the best solutions to meet our customers' needs and not simply promoting our technology. We work with our customers' management and information technology teams to analyze their Internet needs and create solutions to specifically address those needs. Compared to individual consumers, enterprise customers are usually less price sensitive and more willing to pay a premium for creative solutions crafted to meet their needs. As a result, we believe that providing Internet services to enterprise customers generates greater revenues and higher margins per customer than servicing individual consumers.

As of September 1, 1999, we had 250 customers. We provide service to a number of enterprises, including:

• Houston Convention and Visitors' Bureau
• National League Baseball Player's Association
• Las Vegas Chamber of Commerce
• St. Louis Chamber of Commerce
• Adam's Mark Hotel
• Smith, Black, and Davis, CPAs

SALES AND MARKETING

We sell our services through a consultative approach developed by our management team based on their cumulative business experience. We use local technology-oriented sales personnel to understand individual customer needs and make the proper recommendations regarding tailored Internet-based solutions. The local field sales staff is supported by our in-house tele-sales staff based at our corporate headquarters in Chicago.

We refer to our employees who use the telephone to directly market and sell our services as our tele-sales staff. We use our tele-sales staff or our CAP partners, discussed below, to complete sales to smaller customers and to target customers in markets where we do not have field sales staff. In addition, we hire independent telemarketing firms to generate business leads. To support our sales efforts, we have also begun a new advertising and media campaign to build awareness of our name and quality of service. We intend to expand our field sales force, further develop our indirect distribution channels, and use telemarketing firms to increase sales leads and grow our customer base.

Field Sales

Our field sales force consists of technically competent, locally based, and experienced Internet sales representatives. These individuals have strong Internet technical backgrounds and understand the local telecommunications tariffs as well as the needs of their local business communities. In general, members of our field sales staff pursue leads generated by our telemarketing campaign and our outdoor advertising efforts. Our field sales personnel also make "cold calls" on potential customers. Most larger sales are closed by a field salesperson who visits the customer. We believe that this localized approach allows us to provide better solutions for our customers' needs.

We are looking to staff a phone room to contact smaller potential customers in the geographic areas we serve as well as potential customers in new markets. We expect our tele-sales staff to develop the interest of large customers and close sales to small customers without requiring a face-to-face meeting between the customer and a member of our field sales force.

Indirect Sales

We are developing relationships with partners, including value-added resellers, network integrators, and web design companies, to use the expertise of their established sales organizations to help increase our sales. As an example, our Valued Internet Partner (or VIP program) is an agency relationship that offers referral fees to VIP partners who bring us sales opportunities that ultimately result in sales of our services. We intend to expand the VIP program into each new market area we enter.

Also, our Appian Way Affiliate Partner program (AWAP program) allows authorized partners to resell our services and maintain a direct relationship with customers in their local markets. In markets we have not identified as a high priority for our network expansion, we forward leads directly to our AWAP partners so they can arrange a visit to the customer. We provide service and technical support 24 hours a day, every day of the year and invoice the partners at a reduced rate, allowing them to profit from the resale of our services.

Internet Sales

We use the Internet as another source to generate sales. Our tele-sales staff handles many inquiries regarding our services received via e-mail, either closing the sale or passing the leads to our field sales force. We are internally developing systems and applications that will allow us to receive, accept, and implement sales electronically via the Internet.

Telemarketing

We will begin a telemarketing campaign in March 2000 using an outside telemarketing firm that we pay on an hourly basis. We also compensate the firm with performance-based bonuses. We create a sales script used by the telemarketers and train all telemarketing personnel. Our telemarketing program seeks to generate leads from small to medium-sized businesses that are pre-qualified for our services in our market areas. We may establish an internal telemarketing department to ensure the quality of our sales efforts.

Strategic Marketing and Reseller Alliances

We enter into strategic marketing and reseller alliances with partners to bundle and sell our services with those of the partners. For example, our agreement allows us to resell Potter's unique national dial-up service—MIA—bundled with our Internet access service. In addition, MIA jointly funds our marketing efforts for national dial-up services in geographic areas where this service can be offered. MIA also promotes our services as one of a dedicated number of its Internet access referral partners.

As a component of our marketing efforts, we plan to invest aggressively in building the Appian Way Communications Network brand. We will begin an outdoor and radio advertising campaign in the markets we currently serve. We intend to increase customer awareness of us and our services through an integrated marketing plan, which combines online and traditional advertising in business and trade publications, trade show participation, direct mail, and public relations campaigns.

In addition to other national, regional, and local ISPs, our current and prospective competitors include long distance and local exchange telecommunications carriers, cable television operators and their affiliates, satellite, and wireless communications companies and providers of co-location and other data center services. We also anticipate that if we offer services as a CLEC, we will face new competitors that already have established a market presence for local telecommunications access.

The principal competitive factors in our market include:

• Internet system engineering expertise and advanced technical functions
• price of services
• availability and quality of customer service and support
• timing of introductions of new services
• network capability
• network security
• reliability of services
• financial resources
• variety and quality of services
• ease of expansion
• ability to maintain, expand, and add new distribution channels
• broad geographic presence
• conformity with industry standards

Our primary competitors include other ISPs with a significant national presence that focus on business customers, such as GTE Internetworking, PSINet, Concentric Network, MindSpring Enterprises, Verio and Intermedia Internet. We also compete with smaller regional and local ISPs in our targeted geographic regions such as Knit-Wit and Glendale. Our customer base includes smaller ISPs, which may also compete with us for customers in their markets.

Value-Added Services Providers

As we increasingly generate revenues from our value-added data center services, competition from other value-added service providers will become more intense. Our competitors in this market include co-location providers like Oasis Communications, Western Earth Center, Digit 7, and ITJump. They also include application service providers such as I-Fleet and Market Networks.

Telecommunications Carriers

All of the major long distance companies—including AT&T, MCI Worldcom, and Sprint— offer Internet access services and compete with us. The relatively recent sweeping reforms in the federal regulation of the telecommunications industry brought about by the Telecommunications Act of 1996 have created greater opportunities for local exchange carriers, including the regional Bell operating companies, to enter the Internet access market.

We believe that many long-distance and local telecommunications carriers will seek to acquire ISPs, enter into joint ventures with them, and purchase Internet access wholesale from ISPs to address the Internet access requirements of those carriers' current enterprise customers. Worldcom's acquisition of UUNET, GTE's acquisition of BBN, and Cable & Wireless's acquisition of InternetMCI are indicative of this trend. Accordingly, we expect to experience increased competition from the traditional large telecommunications carriers.

Cable Operators, Direct Broadcast Satellite, and Wireless Communications Companies

Many of the major cable television operators, such as MediaOne, have begun to offer or have announced an intention to offer Internet access through their existing cable infrastructure. Seeking to take advantage of this installed cable infrastructure and the Internet access opportunities it affords, many telecommunications providers have acquired cable companies, such as AT&T's acquisition of TCI and @Home.

While many cable companies are faced with large-scale upgrades of their existing plant equipment and infrastructure to support connections to the Internet and become competitive, we believe that some smaller enterprise customers may be attracted by the combined services already being offered by cable operators. Other alternative service communications companies have also announced plans to enter the Internet access market with various wireless and satellite services and technologies.

Appian Way Communications Network is the result of a joint marketing effort of two independent companies: Majestic Digital and GVC Communications, Inc.

Majestic Digital

Majestic Digital (MD) is an Internet management and services company which provides Internet strategy consulting and comprehensive technology solutions to Fortune companies and other corporate users of information technology. MD helps businesses identify how the Internet can be used to their competitive advantage and use our expertise in creative design and systems engineering to design, develop, and deploy advanced Internet applications and solutions.

Through its KOOR™ program, MD acts in the capacity for many high-tech and Internet based start-up and established businesses. In this capacity MD carries out the following mission:

• To provide technology vision and leadership for developing and implementing IT initiatives that create and maintain leadership for the enterprise in a constantly changing and intensely competitive marketplace.
• To report to a senior functional executive (EVP, COO, CFO) or CEO.
• To help the organization shape and develop IT policies and IT strategy with the idea of coordination of its business strategies.

Majestic Digital Project Responsibilities

• Business technology planning process—sponsor collaborative planning processes
• Applications development—new and existing for enterprise initiatives and overall coordination for SBU/divisional initiatives
• Partnerships—establishing strategic relationships with key IT suppliers and consultants
• Technology transfer—provide enabling technologies that make it easier for customers and suppliers to do business with our enterprise as well as increase revenue and profitability

MD's principal architect is David Stryker. From 1996 to March 1999, Mr. Stryker served as President and Chief Executive Officer of DigitJive Technologies, Inc., a computer telephony integration (CTI) based systems integration company that was sold to a publicly traded company named TKN. DigitJive created and developed a global systems architecture that allowed a user to access their e-mail text-to-speech via any touch-tone or cellular telephone. The company also developed an international data network that had an emphasis in telemedicine, which was accessible via telephone.

Prior to founding DigitJive, Mr. Stryker served as chief technology officer at LuftMark Corporation where he developed customer service plans following TQM protocols, and created and implemented the systems architecture for online systems. He was responsible for negotiating and developing strategic alliances and software site-licenses. He founded Diamond D Information Systems in 1991. This company provided consulting services in information technology and financial information systems, including LAN/WAN design online systems and the design and construction of Waterloo Computers. Diamond D was sold in early 1995.

Mr. Stryker brings significant experience in the areas of strategic planning, project management, systems architecture, and sales and marketing. Additionally, Mr. Stryker has written and published several white papers in the areas of e-commerce, knowledge management, and executive information management. Mr. Stryker received his Bachelor of Science degree in International Business from Texas A&M University.

GVC Communications

Products and services offered by the company.

• website development
• website hosting
• mail hosting
• nationwide dial-up access
• computer sales
• computer service depot
• dedicated access
• co-location of servers

GVC Communications Certifications

• Solomon Accounting Software
• MicroBiz Point-of-sale Software
• MetaInfo Server Software
• IBM Business Partner
• Hewlett Packard Business Partner and Warranty Service Center
• Data General Business Partner
• Microsoft Product Specialist

GVC Communications Principals

Hernando Browning —Hernando Browning has over 12 years sales, operations, and information management experience. From 1989 to 1991 Hernando held several different management positions with Berwett Computers, finishing his time there as Repair Depot Sales Director. After leaving Berwett Hernando started his own consulting group, and serviced the business community with a specialty in Point of Sales systems and LAN installations. GVC was founded by Hernando in 1997.

Hernando also has an outstanding record for public and military service. He served as a police officer for Hamilton County in Cincinnati, Ohio, and enjoyed a 13-year career in the United States Air Force. He is a decorated veteran of the Desert Storm conflict and is currently on active duty with the Ohio National Guard. Hernando's specialties include strategic planning, network design and installation, procurement, and network operations.

Ken Gillette —Ken Gillette has over 12 years of operations and information management experience. As a solutions integrator he designed and implemented a system for a major Fortune 100 firm that helped them settle over 35,000 bankruptcy claims between 1991 and 1993. Ken then developed and implemented various systems for the federal court system between 1993 and 1995.

In 1995 Ken went to work for the accounting firm of Slinger, Bastian & Klip, LLP where he managed the information systems for the Chicago office of this prestigious firm. Ken continued here until 1999 when he formed his own consulting group and joined GVC as its Chief Operating Officer.

Ken has a strong background in systems development, network planning, and installation of both hardware and cabling.

Tim Sullivan —Tim Sullivan has been an attorney in Wyoming since 1979, first practicing under the shingle of Yemen Hottsfer III. Since 1984 Tim has practiced law under his own name, specializing in real estate and corporate and commercial law (both transactional and litigation).

Tim graduated from Ohio State University with a B.A. in Marketing, and then obtained his J.D. in 1979 from the University of Cincinnati Law School.

GVC Communications Responsibilities

• IT infrastructure and architecture (e.g., computers and networks)
• Training—provide training for all IT users to ensure productive use of existing and new systems
• Customer satisfaction—interact with internal and external clients to ensure continuous customer satisfaction

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The best business internet service providers

When you're in the market for an internet service provider for your small business, there's a lot more to consider than just download speeds and monthly prices. Reliability is at the absolute top of the list, backed up by service level agreements that clearly spell out what your business has a right to expect. That's followed closely by support, which should be available 24/7 and be knowledgeable enough to quickly handle problems so an outage doesn't take a toll on profits or productivity.

The most difficult part of choosing the best internet provider for your business is figuring out exactly which services are available in your area. For this guide, I've focused on large, well-established internet providers that are available throughout the US. Depending on where your office is located, you might be able to find excellent local and regional options as well. You can and should evaluate those additional providers using the same criteria discussed here.

Also:  The best VPN services

What's the best business internet service provider right now?

After considering all of the well-established internet service providers that cover large parts of the US and have plans dedicated for business use with 24/7 support, my pick for the best business internet service provider is Verizon Business . If that choice seems safe, well, that's the point, isn't it? Your online connection is a critical part of your business infrastructure, and you don't want any surprises that can disrupt your productivity or interrupt your ability to communicate with customers and process transactions. Verizon offers a broad range of services that work for businesses of any size, from sole proprietors to multinational corporations. Read on for the rest of my picks for the best business internet providers available.

The best business internet providers of 2024

Verizon business, best business internet provider overall.

As one of two Tier 1 internet providers in this list (the other is AT&T), Verizon has more control over its network than competitors that have to purchase access from upstream providers. In addition, Verizon boasts that its services are available nationwide, although your location will determine which exact services are available.

Fios Business Internet is Verizon's fastest offering. This fiber-based service is available in nine states, all in the Northeastern US. The company offers four tiers, starting at 200 Mbps and going up to 2048 Mbps, at prices ranging from $69 to $249 per month, with price guarantees that increase with each tier. All plans offer the option of a single digital voice line for your business for $20, and you can get additional discounts for bundling with Verizon Wireless plans for business.

Verizon also offers Internet Dedicated services, at speeds ranging from 1.5 Mbps up to 100 Gbps, with the fastest connection advertised as being suitable for data centers and cloud providers managing multiple simultaneous downloads of very large files. All plans come with strict service level agreements of 100% availability.

If neither of those services is available at your location, you can choose 5G or LTE internet plans. Be aware that these options come with monthly data limits, unlike broadband offerings. 

Unlike some of its competitors, Verizon charges additional fees for equipment and some services, so be sure to include the full list of charges when comparing prices.

AT&T Business Internet

Best customizable business internet provider.

As one of the biggest brands on the internet and a Tier 1 provider, AT&T offers a dizzying array of options, with broadband, wireless, and Dedicated Internet plans available for the choosing. Special terms and pricing are available for government agencies, schools, and libraries.

AT&T Business Fiber is the fastest, most feature-complete option, available in 23 states. (This coverage map  has a full listing, along with an address box to check availability for your business address.) All plans offer equal upload and download speeds, starting at 300 Mbps for $70 per month and maxing out at 5 Gbps for $255 monthly. Additional discounts are available for customers who also have an AT&T wireless plan.

For locations where fiber isn't available, you can choose AT&T Internet Air for Business , which uses the company's 5G and LTE networks. Read the terms of service carefully, as these plans have restrictions that prohibit their use for consumer entertainment, guest Wi-Fi, and web hosting. The Premium plan includes up to 250 GB of high-priority data usage per month for $100 plus fees. 

Dedicated Internet Access offers speeds ranging from 20 Mbps up to 1 Tbps with traffic prioritization over a line not shared with other customers. as well as advanced security options. Although you can start your search online, getting a detailed price quote means filling in an online form or speaking with a sales rep. 

Comcast Business

Best business internet provider for customers with cable infrastructure.

Comcast Business, unlike its consumer cousin, has no data caps, and it offers dedicated, round-the-clock support for business customers. But this is still Comcast, which means many of its products offer upload speeds that are significantly slower than the download speed for that plan. The top-tier Business Internet Gigabit Extra plan, for example, delivers 1.25 Gbps downloads but caps uploads at 200 Mbps, making it less than ideal for use by businesses that need to upload large video or CAD files regularly.

Expect to pay $79 to $210 per month for six different tiers of service, starting at 50 Mbps. Discounts are available for adding mobile service and for signing a two-year agreement.

Comcast offers a slew of add-ons for business customers, including Wi-Fi options to secure your corporate network from the one you allow guests to use. A backup option called Connection Pro provides a 4G LTE modem with battery reserve for up to 8 hours, so you can maintain connectivity in the event of an outage.

If those speeds are too sluggish, you can get Ethernet dedicated internet, with symmetrical download/upload speeds up to 100 Gbps and two permanent IP addresses. Border Gateway Protocol (BGP) router is optional. Be prepared to pay, though.

Spectrum Business

Best business internet provider for low-priced bundles.

As expected from a division of cable giant Charter Communications, Spectrum Business plans are aimed primarily at small, cost-conscious business customers and come with a wide array of prices that vary based on contract length and whether you've bundled phone or TV service with your internet access. Download speeds range from 300 Mbps to 1 Gbps, at prices from $65 to $165 per month with a 12- or 24-month contract. As is typical for cable-based deployments, upload speeds are significantly slower, capped at 35 Mbps for the highest-speed tier.

There are significant discounts for bundling internet service with a mobile line or a TV package. Before signing one of these agreements, be sure to ask what the price will be after the promotional period expires.

All plans include domain name registration and email service for up to 25 accounts, with higher-priced plans bundling voice service as well. Add-ons include a $20-per-month Wireless Internet Backup plan, static IP addresses (1 for $15, up to 29 addresses for $60 monthly), and a variety of Wi-Fi options.

Google Fiber for Business

Best business internet provider for those who want to keep things simple.

Google's Fiber network, which serves home and business customers, operates in over 19 states, mostly in the West and the Southeast. If you live in one of the 38 cities and metro areas that are part of the network, you can expect to pay $100 a month for 1 Gbps service and $250 monthly for the 2 Gbps tier.

On Google Fiber plans, upload and download speeds are identical (equipment permitting) and there are no hidden fees or data caps, nor is a contract required. The monthly price includes installation and required networking equipment, including a Wi-Fi 6 or 6E router, although you're welcome to bring your own router if you prefer.

Because the Google Fiber network is mostly new, it has a reputation for reliability, especially compared with rival cable companies operating over older infrastructure. Support is easy to reach, but don't expect much in the way of hand-holding. If you want to configure additional controls on your Wi-Fi network, for example, Google's support documents suggest that you talk to "your network expert or other IT professional."

What is the best internet service provider for your business?

The most important piece of information you need to answer this question is your business address. Every provider listed here asks you to start by entering this detail, which allows them to determine whether their service is available at your location. For many businesses, only one or two choices are available and should be compared with local service providers.

The following chart is based on off-the-shelf service offerings and does not include Dedicated Internet plans. Note that some high-speed services, including AT&T's 5 Gbps service, are available in limited areas.

Which internet service provider is right for your business?

For most businesses, location is the biggest factor to consider when choosing an internet provider. If your address has access to fiber, it should be at the top of your list, with advantages in speed and reliability. Cable-based providers can also deliver cost-effective high-speed service, while the choice of 5G and LTE wireless networks hinges on whether you can get a consistently strong signal in your business location.

Factors to consider when choosing a business internet provider

Business internet providers offer a feature set that's far richer than what you're likely to get from your local cable company. Not surprisingly, that expanded feature set (and business-class support) typically comes with a higher price than you'd expect with an otherwise comparable consumer service.

Here's what to look for when making your choice:

• Symmetrical transfer speeds:  With this feature active, upload speeds are as fast as download speeds, unlike consumer-based plans that may offer significantly slow upload speeds. This detail matters for any business that routinely uploads or transfers large video and CAD files with online services or remote business partners.
• Dedicated IP addresses: Assigning a fixed address to network devices allows your business to maintain a permanent high-speed connection to a branch office or run your own public-facing server. Neither of those scenarios is possible (or advisable) with a consumer-focused internet plan.
• Security features: A business internet provider might offer a range of add-ons (for an extra cost, naturally) that allow for central management and monitoring of your network to detect and respond to threats in real time. These features are especially valuable for businesses that are subject to strict compliance requirements, such as financial institutions and medical offices.
• Email and phone service: Business internet providers typically offer attractive add-ons like email and phone service for a relatively small surcharge. Don't underestimate the convenience of being able to manage and troubleshoot these features from a single dashboard.

How did I choose these business internet provider services?

For this list, I chose well-established internet service providers that cover large portions of the US. All of them offer plans dedicated for business use, with support staff trained to work with business networks of all sizes. All of these plans include 24/7 support, with options for dedicated IP addresses, email and security add-ons, and symmetrical upload/download speeds.

What type of internet connection is best for businesses?

For most office-based small businesses, a broadband connection over fiber or coaxial cable, with wired Ethernet connections to each PC or Mac in the office, is the best choice; you can easily add wireless connectivity for use in meetings and common spaces. Businesses that are more spread out, with areas that are regularly used by visitors, might prefer an all-wireless option. Be sure to check the terms of service carefully, however, as some providers restrict access to bars, restaurants, hotels, and other establishments that serve the public. If your data needs are especially demanding, with employees routinely transferring large files or doing HD video streaming, a dedicated connection is pricey but probably worth it.

If you work from home, do you need business internet?

Remote employees can use large amounts of data, sometimes enough to exceed data caps that are common with consumer internet plans. But paying for unlimited access is usually still cheaper than signing up for a dedicated business plan. Consider a business plan if you need fast upload speeds (many consumer providers limit uploads to a fraction of download speeds) and a dedicated IP address for persistent connections. A business plan is also appropriate if you need to run your own server, which is prohibited under the terms of service for most consumer plans. Although there are workarounds that allow you to fly under the radar of some consumer providers, you don't want your business-critical server to be unexpectedly cut off from the internet because someone at your ISP discovered its existence.

What internet speed is appropriate for business use?

The service providers in this list offer an extremely wide range of speeds, from as little as 10 Mbps to a blazing 5 Gbps over a dedicated fiber connection.

Each tier of increased speed comes at a higher price, sometimes significantly higher, so it's important to sign up for only as much bandwidth as you need. That calculation is highly dependent on what your business does on a day-to-day basis. In an office with one or two workers doing mostly lightweight tasks (email and basic productivity apps) plus point-of-sale transactions, even the most modest package will probably do. You'll want to expand speeds significantly as you add workers, especially if they routinely transfer large files. Businesses that do intensive work with large files, such as graphic design shops and videographers, should get as much bandwidth as they can afford.

How do you find the best business internet provider for your business?

Start by using the provider's online form to see if service is available at your address. If your business is located in space you rent or lease, you'll need to check with the owner or management company to confirm that you're allowed to do any work required as part of the installation.

We recommend getting a detailed quote that includes all one-time charges as well as a firm estimate of monthly charges, including taxes and fees. If a long-term contract is required, be sure to find out what the monthly charge will be after the contract ends if you stay on a month-to-month basis.

Finally, look at any available add-ons, including business phone service, email, wireless backup, and business Wi-Fi that uses secure authentication rather than a simple password. You might find that those options can provide some extra savings and give you a single point of contact for support. 

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Internet ISP Wireless Business Plan

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Grassroots Wireless

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Grassroots Wireless is an innovative start-up company that provides wireless broadband Internet connections to several Chicago neighborhoods. Utilizing Wi-fi technology and proprietary antennas and repeaters, Grassroots will be able to serve a large area with broadband Internet connections.

Grassroots was been founded by Steve Teche. With a MBA and an undergraduate Computer Science degree, Steve has the skills to execute on this well-researched business plan. Steve spent two years in the Peace Corps, which gave him not only an incredible and reasonable boost in confidence to accomplish a business venture, but also provided him with solid project management skills and experience.

The market for wireless broadband Internet connections is wide open. Demand for traditional broadband connections is surpassing conservative forecasts. The wireless market is even more exciting due to the significantly lower costs needed in terms of delivery infrastructure. As Grassroots’ customer base grows, costs decrease through scales of economy, creating an even more compelling argument for Grassroots’ existence.

Grassroots has targeted three distinct groups. The first is students, a market segment that uses the Internet the most and also have high expectations regarding the speed of the connection. The second group is professionals, people with disposable income, not a lot of excessive time on their hands, and a group that uses the Internet a fair amount, both personally as well as professionally. The last group that will be targeted is techies. This group is the early adopters of any type of technology and spend incredible amounts of time immersed in Internet technology.

Grassroots is a compelling business concept that leverages advances in technology and proprietary tools to offer a market need at below market prices. In addition to earning great margins with low infrastructure costs, margins increase as the customer base increases. This exciting business plan has a high likelihood of success with Steve Teche responsible for the execution of it. The business will earn modest profits in year two, increasing exponentially in year three. Net profit is forecasted to be commensurate in years two and three.

1.1 Mission

It is Grassroots Wireless’ mission to provide fast, wireless Internet access at a reasonable price. The most important thing to remember is that every customer must be satisfied with our services.

1.2 Keys to Success

• Practice disciplined growth.
• Reach profitability by year two.
• Ensure that the customer’s needs are met and maintain a 90% customer retention ratio.

1.3 Objectives

• Provide, fast, reliable, wireless Internet access.
• Treat customers with the upmost respect.
• Become profitable within two years.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Grassroots Wireless will be formed in 2003 to offer an inexpensive, wireless broadband Internet connection to compete with DSL or cable offerings. Using Wi-fi technology, it is inexpensive to set up a neighborhood network. The company was founded by Steve Teche. Steve will rely on outside investors for the necessary start-up costs.

2.1 Company Ownership

Grassroots Wireless is an Illinois L.L.C. with Steve Teche as the principal and majority owner.

2.2 Start-up Summary

Equipment that will be needed is as follows:

• Three computer workstations;
• Wireless access point;
• Five repeaters;
• Five antennas;
• Assorted office equipment and supplies.

Grassroots offers wireless broadband Internet access. The service is DSL speed with customers only needing a Wi-fi card and to live within range of the signal which covers a thirty block radius currently. There are plans to enlarge the coverage area as more customers sign up.

Wi-fi technology is based off of 2.4 mhz spectrum wireless transmissions. Using the same wave lengths that some cordless phones use, the Internet signals are broadcasted out through the neighborhood. With the supplied password and a Wi-fi receiver in each customer’s computer, customers will have fast, wireless Internet connections.

Market Analysis Summary how to do a market analysis for your business plan.">

Within the last three years there has been a proliferation of broadband Internet connections. With so many people enjoying fast connections at work, they are no longer willing to deal with a dial-up connection at home. With the advent of Wi-fi technology, customers can now enjoy a fast connection without having to lay expensive cables since the signal is sent via radio waves. The targeted market segments are: students, professionals, techies.

4.1 Market Segmentation

The market can be segmented into three distinct groups:

• Students : these are people currently in academia and are accustomed to fast connections and are willing to pay for it. This group uses the Internet the most, whether they are trading MP3s or downloading videos.
• Professionals : this group conducts a fair amount of business over the Internet, whether banking, e-commerce, or communications.
• Techies : this group embraces technology as they enjoy challenging themselves with technology and the complexity it brings.

Other than the students, Grassroots’ customers are fairly affluent (household income of >$50,000) and spend their money on technology offerings, whether it is digital cable, cellular service, or broadband Internet connections. The target customers are also generally well educated with 65% having a college degree and 20% having a graduate degree. Combining several demographic factors, Grassroots arrives at the following primary customer profile:

• Spends 10 hours a week on the Internet away from home.
• Has purchased something from a website at least once within the last two months.
• Educated with at least some course work for an undergraduate degree.
• Household income of at least $50,000.

4.2 Target Market Segment Strategy

Grassroots has chosen the three aforementioned target markets due to their adoption of broadband Internet technology. It is these three groups that are most likely to use a fast connection and the most willing to pay a premium for the connection.

4.3 Service Business Analysis

There are three main participants within the consumer broadband Internet market.

• DSL (digital subscriber line) . A connection that utilizes the copper phone lines as the method of transmission.
• Cable . A connection that uses cable TV wiring for transmission.
• Satellite connections . These use satellites, in orbit to provide “cable” TV as well as Internet connections to residential and remote consumers.

4.3.1 Competition and Buying Patterns

As mentioned in the previous section, DSL, cable, and satellite access are the competitors in the broadband market. Consumer buying patterns are based on two factors:

• Availability : not every type of broadband connection is available to every consumer. Consumers often pick service providers based on what is available to them.
• Convenience : this is often based on where the outlet cords are based in the house, whether the computer will be located closer to the cable TV or nearer to a phone jack.

Strategy and Implementation Summary

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5.1 Competitive Edge

Grassroots’ competitive edge is the effective and efficient use of Wi-fi technology. Wi-fi, while a fairly recent technology, has been adopted by several different service providers as well as used for home-based networks. What provides Grassroots with a competitive edge is its efficient use of the technology. Grassroots has developed a proprietary antenna that allows for signal transmission over great distances with less signal loss. Additionally, Grassroots has significantly reduced administrative costs by having most administrative activities like marketing, sales, and service details administered via the Internet.

5.2 Marketing Strategy

As the name implies, Grassroots will be using a grassroots approach to developing awareness of the offered services. Grassroots will adopt a multi-pronged marketing approach:

• Advertising/postings with local retailers and commercial businesses. This will provide Grassroots with great visibility in the exact community that it operates in.
• Mailings . Grassroots will adopt a targeted mailing campaign to local residents.
• Website . Grassroots will leverage its website as a comprehensive and efficient source of marketing/sales information.

5.3 Sales Strategy

The sales strategy that Grassroots will adopt is based on developing an awareness of Grassroots’ service as a viable alternative to Cable and DSL within the community. The message used will be that you can receive broadband speed connections to your computer, wherever it may be, even your laptop on your front lawn, at a price that is a fraction of the current competitors’. This will be done with targeted advertising with local retail/commercial establishments in the area. Additionally, Grassroots will rely on mailings to get the word out. Lastly, Grassroots will have a website for marketing, sales, and administrative purposes.

5.3.1 Sales Forecast

Grassroots has developed a conservative sales forecast. Adoption rates of customers are fairly steady from one month to the next. A conservative approach has been adopted to minimize any external variables that may effect future operations.

Grassroots believes that it will experience extensive growth for several years for several reasons. The first is the general adoption of broadband connections which has been encouraging for the last several years. Another reason Grassroots believes their forecast to be accurate is it offers a viable, less expensive alternative to current broadband connections.

5.4 Milestones

Milestones are a very important aspect of a business plan. They provide concrete, achievable, yet lofty goals that the business must concentrate on. By targeting lofty goals, Grassroots ensures that it is aiming high, therefore it is more likely to achieve more. The milestones that Grassroots has chosen are very specific to the company and will be embraced by all employees.

Web Plan Summary

The website will be used for:

• Marketing/sales;
• Administrative functions.

6.1 Website Marketing Strategy

All of Grassroots’ marketing information will be present on the website for viewing and for downloading/printing. Awareness regarding the website will be accomplished by inclusion of the website address on all printed materials. Additionally, the website will have a comprehensive submission procedure to all of the popular search engines.

6.2 Development Requirements

The website will be developed in-house by leveraging interns.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Steve Teche, founder and president will be the anchor of the management team. Steve received his undergraduate degree in computer science from Loyola University. While Steve enjoyed the course work he recognized that it was not something that he was interested in pursuing as a career. Steve decided that it would be in his best interest to study for an MBA, however, he was not immediately ready to do this. So Steve headed off to Ghana with the Peace Corps to develop community-based trading systems. Steve’s Peace Corp experience was invaluable, providing him with extensive project management experience as well as giving him confidence that he could accomplish anything he set his mind out to do.

After getting back to the States, Steve began the MBA program at the University of Chicago. Steve’s course of study concentrated on entrepreneurial ventures, recognizing at some point his desire to start his own business. Near the end of his second year, Steve began to hear about Wi-fi technology. He became interested in what he saw was a strong market need for inexpensive broadband Internet connections transmitted wirelessly, thereby significantly decreasing delivery costs. Steve formed Grassroots Wireless to fulfill this market need.

7.1 Personnel Plan

The two main employees beyond Steve are:

• Technician : this position is responsible for the smooth operation of the wireless network as well as the website.
• Administration : this is a general customer service position, assisting in sales and support.

Financial Plan investor-ready personnel plan .">

The following sections outline important financial information.

8.1 Break-even Analysis

Average per-unit revenue : based on the $20 monthly access fee. Average per-unit variable cost : costs based on infrastructure, and administrative costs. Estimated monthly fixed costs : Internet connections costs.

8.2 Projected Profit and Loss

The following table and charts show the Projected Profit and Loss.

8.3 Projected Cash Flow

The following table and chart display the Projected Cash Flow.

8.4 Projected Balance Sheet

The following table presents the Projected Balance Sheet.

8.5 Business Ratios

The following table illustrates the different Business Ratios, based on NAICS code 518111, Internet Service Providers.

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