sending a cover letter to a company not hiring

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How to Write a Cover Letter for an Unadvertised Job

Job Application Letter Sample and Writing Tips for a Role That's Not Advertised

• Tips for Writing Your Cover Letter

What to Include in Your Cover Letter

• Cover Letter Example and Template

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How to send your letter.

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How do you write a job application letter for a role that isn't listed? Not all companies advertise job openings. Some companies get plenty of applicants without advertising. Other companies may not be in hiring mode but will consider applications from qualified candidates if they anticipate an opening in the near future.

Sending a resume and cover letter to an employer, even though you aren't sure if there are available jobs, is a way to get your candidacy noticed. It may also get you advance consideration for positions that have just opened up. If you have the skills the company needs, it may even get you considered for a brand-new position.

When you know an employer has an opening, don't hesitate to apply.

If you have a company you'd love to work for , consider taking the time to reach out and connect regardless of whether the organization is currently hiring.

Tips for Writing a Cover Letter for an Unadvertised Job

What's the best way to apply for unadvertised job openings? It depends on whether you know there is a position available, but the company hasn't listed it, or if there's a company you want to work for and you don't know if there are open jobs.

Kelly Miller / The Balance

When You Know There Is a Job Opening

If you know the company is hiring but hasn't advertised the position, write a traditional   cover letter  expressing your interest in the open position at the company. Be sure to specifically relate your qualifications for the job.

When You Don't Know If the Company Is Hiring

Writing a cover letter for an unadvertised opening (also known as a   cold contact cover letter  or  letter of interest ) is a little different than writing a cover letter for a job that you know is available.

With this type of letter, you will need to make a strong pitch for yourself and how you can help the company. Below are some tips on how to write a cover letter for an unadvertised opening.

• Mention your contacts.  If you know someone at the organization, mention this at the beginning of the cover letter. Having a contact at the company is a great way to get your foot in the door, even if the company isn’t actively hiring.
• Use paper or email.  You can send your letter via paper or  email . Sending an old-fashioned paper letter works well  for this type of letter , because it may have a better chance of being read than an email, which could be deleted without even being opened.
• Include a resume.  Whether you send your cover letter via paper or email, be sure to include a copy of your resume. Make sure you  tailor your resume  to the company and type of job you are looking for.

Below is detailed information on what to include in your cover letter, along with links to example cover letters.

Your Contact Information Name Address City, State Zip Code Phone Number Email Address

• Cover Letter Contact Section Examples

Greeting If you can find a contact person at the company, direct your letter or email message to them. Here's how to find  contacts at companies .

If you can't locate a contact person, address your letter to "Dear Hiring Manager" or leave out this section and start with the first  paragraph  of your letter.

• Cover Letter Greeting Examples

Body of Cover Letter The goal of your letter is to get noticed as a prospective employee even if the company isn't hiring immediately. Your letter should explain the reason for your interest in the organization, identify your most relevant skills or experiences, and explain why you would be an asset to the company.

First Paragraph: The first paragraph of your letter should include information on why you are writing. If you know someone at the company, mention it now. Be specific as to why you are interested in this particular company.

Middle Paragraph(s): The next section of your cover letter should describe what you have to offer the employer. Again, be specific as to how you can help the organization.

Final Paragraph:  Conclude your cover letter by thanking the employer for considering you for employment.

• What to Include in the Body Section of a Cover Letter

Closing Best Regards,  (or choose another closing from the examples below)

• Cover Letter Closing Examples

Signature Handwritten Signature  (for a mailed letter)

Typed Signature When you are   sending an email letter,  be sure to include all your contact information in your signature.

• Signature Examples

Cover Letter Example for a Job That's Not Advertised

You can use this sample as a model to write a cover letter. Download the template (compatible with Google Docs and Word Online), or read the text version below.

Cover Letter for a Job That's Not Advertised (Text Version)

Your Name Your Address City, State Zip Code Your Phone Number Your Email Address

Contact Name Title Company Address City, State Zip Code

Dear Mr./Ms. LastName,

As an Information Technology professional with high-level management experience in the IT industry, I learned that the best way to achieve success was to motivate the resources I had with well-defined objectives and empowerment.

A management belief based on integrity, quality, and service, along with a positive attitude, an aptitude for strategic thought and planning, and the ability to adapt quickly to new ideas and situations allows me to achieve consistent and significant successes in multiple industries.

My personality profile says:

• A confident, driven individual who reacts quickly to change.
• A self-starter with a strong sense of urgency who responds positively to challenge and pressure.
• A fast learner who is a practical and ingenious problem solver.
• A fluent and articulate communicator, flexible and responsive. A self-directed, goal-oriented doer.

My former managers say:

"The Information Technology Analysis will serve as a guideline for making positive contributions... Your management style provided a footprint for younger members of our organization... a very positive impression of the contributions you made to our business and its growth." Gregory Hines, President and CEO, Information Data Technology.

"The most important source of growth in our data technology business ... able to focus the team and manage the product to a successful introduction ... due in large part to his own personal commitment ... excellent IT project management and operational management skills." Pauline Hallenback, CTO at Information Systems.

"Your strengths as a manager are many and varied... all issues are confronted in a timely manner ... management by objectives comes as a second nature to you." Jackson Brownell, Director of Operations, Denver Technologies.

ABC Company is a company that would provide me with the opportunity to put my personality, skills, and successes to work. At a personal meeting, I would like to discuss with you how I will contribute to the continued growth of your company.

Best regards,

Carefully proofread both your resume and cover letter before you send them. Here are proofreading tips for job seekers.

When sending your letter via email, write your letter in the email message and attach your resume to the message. In the subject line, put your name and the reason for writing (Your Name - Introduction).

• Email Subject Lines

How to Send Your Resume With Your Cover Letter

Here's how to send your resume with your cover letter:

• How to Email Your Resume
• How to Send Your Resume as an Attachment
• How to Mail a Resume and Cover Letter

Key Takeaways

Take initiative. Not all companies immediately advertise opening positions. Taking the initiative to send a cover letter of introduction “on spec” may garner you an interview for either an existing or a newly developed job role.

Apply to your dream company. Nothing ventured, nothing gained. If there is a company you’ve always wanted to work for, reach out to their hiring department with a strategic letter that presents your qualifications and interest in their organization.

Build upon your contacts. A good way to get your foot into the door at a company is to begin your letter of introduction by mentioning the contacts you know who work there. Take this to the next level by proactively asking these contacts—before you send your cover letter—if they would be willing to put in a good word on your behalf with their employer. 

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• Resume/CV Writing
• Job Applications

How to apply for unadvertised jobs: the cover letter that opens doors

Found your perfect company but they are not currently hiring? Apply for unadvertised jobs with this cover letter so you can land your dream role.

When you find that rare company that you really want to work for its a big deal. Whether it is perfect for your first big break or its the ideal organisation to take you up that next rung in your career, the right company can ignite a passion for your future and motivate you to be the best you can be.

But this can all come crashing down when you find that all their positions are filled and there are no current job openings.

So what should you do about this? Sit tight and wait for a position to come available or something else?

In this post we will explore that ‘something else’ you need to do – plus how to make it happen.

Let’s start by tackling the first big question.

Is it worth your time reaching out to an organisation when they don't have any job postings?

The answer to this is a resounding yes and there are three main reasons for this.

Most positions aren’t advertised

It is estimated that 70% of positions are never advertised . This may seem hard to believe at first but when you think a little deeper it becomes obvious why this is the case.

To the outside world it may look like there are no opportunities within a company if their vacancies page is empty but on the inside any or all of these things will actually be happening.

• People are taking retirement or resigning due to factors such as taking a new job elsewhere, moving to another location, or making a career change.
• Some will unfortunately be struggling with their role and are about to lose their job or be deployed elsewhere in the organisation.
• Others will be flying high and are about to be promoted, leaving a gap to be filled behind them.
• Then there is organisational change that will involve recruitment such as new projects and business being won, products ready to be taken to market, services that need developing, or restructuring of departments and or teams.

Can you see how a timely application from a qualified candidate could be warmly welcomed, eliminating the need to advertise or instruct recruitment consultants and pay their high fees? 

There’s far less competition when you apply for unadvertised jobs

Despite the fact that most jobs never get advertised, most people don’t send speculative applications to companies.

Think about that for a minute.

Your application could be the only one or just one of a handful for a particular opening.

You won’t get lost in the crowd and you will have a much better chance of being considered in the absence of high competition.

You can bypass Applicant Tracking Systems

Most advertised positions will involve adding your details to a company’s Applicant Tracking System.

Whilst these are necessary due to the high volume of applications companies receive today, they can cause serious issues for both the jobseeker and the employer.

Jobseekers need to ensure they submit an ATS friendly resume so they don’t get rejected. If they don’t, employers and recruiters can miss out the best talent just because of design issues.

A speculative application bypasses this and gets straight to the decision makers instead.

Before you rush off though and start reaching out to loads of companies directly, I do have a word of caution.

Don’t apply for unadvertised jobs until you have done this

Whilst a timely application from a qualified candidate will be warmly welcomed, the reverse is also true.

Sending out generic approaches with little thought or research will not get the results that you want and will definitely work against  you.

At best you will be ignored but at worst, they may get irritated which will not help you when there is an advertised vacancy in the future.

Remember, you’re being proactive and trying to ‘sell yourself’ to the company.

To do this effectively you will need to have a good understanding of what the company needs now and provide an answer for a problem they might not currently have (or know they have), but are likely to have in the future.

This all comes down to putting in some research.  Check out their company website, their LinkedIn page, and set up Google alerts for their latest press releases. And don’t forget to reach out to your contacts that may have inside knowledge or even better, a name of someone that could be a mutual acquaintance.

Once you have completed your research, you will be ready to put your killer cover letter together.

The 7 sentence cover letter to use when you apply for unadvertised jobs

The trick to getting this right is having a great balance between selling yourself and using the right tone.

This can be achieved if you follow this formula.

Start with why you are writing to them

These are busy people so you need to get straight to the point to enable them to speed read your application.

Tell them why you want to work specifically for their company 

You need to let them know that you are not desperately sending your resume out to ‘anyone that will have you. ’

“The reasons I want to work here are…” This is where your research is crucial because it proves that you are serious about their company.

Explain what you can offer and why you’re a great fit.

"I offer X years of experience in this particular industry/sector, performing these particular jobs which makes me a great fit to support your organisation and the products/services it delivers."

Give a significant relevant achievement

Be careful to keep this relevant. It doesn't matter how impressive an achievement is, it will have little impact if they can’t see how it could benefit their organisation.

“In particular, one of my biggest achievements to date has been ….. [explain] and I would relish the opportunity to deliver the same results for [their company name].

Point them to your resume

“To gain a quick overview of what my contribution could be, please take a look at my profile on my attached resume.”

You are telling them that your resume has a profile they can speed read plus it will make them curious to take a look.

Add a call to action

“I would welcome the opportunity to speak with you about any current or upcoming positions that may be a great fit for my experience.”

Thank them 

“Thank you for your time and consideration and I look forward to talking with you soon.”

Cover letter sample for how to apply to a company when they are not hiring

So what does this look like in practice then?

To help you put yours together, here is an example of what this looks like as a complete cover letter.

This is based on a Project Manager but you can see how easy it is to adapt to any industry or skill set.

Dear [hiring manager/recruiter’s name]  - you will have gleaned this from your research.

I am writing to enquire about any potential opportunities at [company name] that may fit my skills and experience.

The reason for contacting you specifically is that my research showed that you mainly deal with X projects, which is my main area of interest and expertise.

I offer [insert number of years] years of experience within [name your industry/sector] underpinned by [name specific skills or qualifications].

For example, one of my biggest achievements to date has been the X project where I successfully ….. [explain] and I would relish the opportunity to deliver the same results for [their company name].

To gain a quick overview of what my contribution could be, please take a look at the profile on my attached resume.

I would welcome the opportunity to speak with you about any current or upcoming positions that I could make a positive contribution to.

I appreciate how busy you must be so thank you so much for your time and consideration and I look forward to talking with you soon.

Key Takeaways

Companies are constantly recruiting but typically just a few positions actually make it out on to their career pages or get promoted on job sites.

This means that it is a great idea to reach out to potential employers and apply for unadvertised jobs.

However, you must put in the research so that you can explain why you want to work for them and why you would be a great fit, otherwise you may come across as looking desperate.

If you use this cover letter formula, they will want to snap you up before their competition gets the chance to hire you

About the Author

Mark Daniel

A global resume writer and career coach, Mark is known for his honest, direct, and hard-hitting advice, helping people manage job applications and succeed at interviews. Now based on the Sunshine Coast in Australia, he is the co-founder of Real Life Career Advice and a prolific publisher, contributing to several industry magazines and his daily career advice blog to his 45,000 LinkedIn followers.

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How to Write a Cover Letter to a Company That Does Not Have a Job Opening

Just because a company does not have a published job opening, don't let it dissuade you from job hunting. You may submit a letter at just the right time, or you could have skills that are so uniquely aligned with the business that they will want to find a place for you. As with any job-seeking process, your letter of introduction should be professional, succinct and persuasive.

Search the Company Website

Check out the company website and look for a tab called careers, job openings or employment. Even if you have been screened by the receptionist, there might be online job postings she isn't aware of. There is also the potential that you will come across an available position that is close to what you are looking for, which could give you a foot in the interview door. If you still don't find any openings, read through the company's "about us" page to learn more about its mission, products, services and internal structure. Search for the department you are most interested in. If there is a manager or director you can pinpoint, you will know who to send your letter of interest.

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How to write a first-class cover letter, how to write a simple application cover letter, how to write a letter to reject an interview, how to write a cover letter to "to whom it may concern", how to briefly describe the type of career opportunity you are seeking, frame your letter in broad terms.

When a company does not have any advertised openings, draft your letter of interest using broad strokes. For example, if you are interested in the company's marketing department, don't limit yourself by saying, "I'm looking for a job as a senior public-relations specialist." Instead, focus on your unique skill set to pique their interest.

I am interested in joining your marketing department where my 10 years of marketing and advertising agency experience will be an asset. I have a track record of developing award-winning corporate PR campaigns and specialized experience in promotions for the entertainment industry for which your company is renowned.

Describe Why You Like the Company

When you are pitching yourself for a job at a company that has no openings, it's vital that you explain in detail why you would like to work for the company. Be as specific as possible to show your enthusiasm and knowledge of the organization.

I have admired this company since the launch of your rebranding initiative for XYZ Co. in 2015. I also had the opportunity to attend a professional development series moderated by vice president Susan Gilbert, which was both informative and inspiring. It has long been a professional career goal to work for your organization, and I would very much appreciate your consideration for any current or future role you think I might be suited for.

You should attach a resume and work samples detailing your background and experience.

Acknowledge the Cold Call

In your letter, it is OK to let them know you are aware there are no current openings. It shows your sincerity as well as leaves the door open, even if you don't get a call back right away.

I realize you don't have any posted openings at the moment, but I wanted to introduce myself and express my interest in the event a position becomes available in the future.

You can mention you are willing to come in for an interview to connect and learn more about the company, its goals and objectives.

Make plans to follow up on your letter every few weeks, either by emailing or calling the department head or human resources office. Keep an eye on the company website for new job postings. You will already be established and recognized as a possible candidate.

• Montana Tech: Writing an Effective Cold Call Letter
• Express your interest in the company based on a recent news article, industry report or company profile. Customize the letter as much as possible so it won't be tossed aside as just another form letter.

Lisa McQuerrey has been a business writer since 1987. In 1994, she launched a full-service marketing and communications firm. McQuerrey's work has garnered awards from the U.S. Small Business Administration, the International Association of Business Communicators and the Associated Press. She is also the author of several nonfiction trade publications, and, in 2012, had her first young-adult novel published by Glass Page Books.

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How to Approach a Company That's Not Actively Hiring

​ Best-selling author Martin Yate, a career coach and former HR professional, takes your questions each week about how to further your career in HR. Contact him at the e-mail address at the end of this column. 

T here are two approaches you can use in job searches: marketing and sales. Marketing is positioning yourself in places where your target employers will be more likely to see you, such as in the company's resume database. This is a good start, but it doesn't guarantee that you will be discovered or that an interview will ensue.

The sales part of a job search focuses on entering into conversations with potential employers as often as you can. Finding and talking to the people with the authority to hire you is the logical way to go, and in your situation it's a must.

Making contact like this is scary for most people. Yet at a time of immense talent shortage, most HRIS managers are on the lookout for talent; therefore, it's unlikely they would take offense at hearing from an experienced HRIS professional.

How to Identify and Target the Right People

First, you need to identify the titles—senior vice president of HR, HRIS manager, HR director—that have the authority to hire you. Typically, these job titles are one to three levels above your target job.

You can then cross-reference your social media contacts in a couple of ways to find out the names of the people who hold those titles. Conduct LinkedIn searches using the target company name and the title you want to reach; you may well find the names of the people you need. If that doesn't work, repeat the search using just the target company name to find people who work or have worked at that company. Connecting with these people can often result in valuable information about those high-value titles most likely to be involved in the selection process.

Once you have names to go with the titles, you need contact information. First, call the company and ask for the people's e-mail addresses. If that doesn't work, check your social media contacts for people who are currently working at that company or who worked there previously. By looking at their company e-mail addresses, see if you can figure out the company's e-mail address protocol—for example, martin.yate@company.com, m.yate@company.com or m_yate@company.com. Then apply that protocol to the names of the people you're trying to contact, and you most likely have their e-mail addresses.

If this doesn't work, try Jigsaw.com, an enormous database of sales leads. You pay for a month's membership (about $80) and are likely to be able to find titles, names and contact information for a good percentage of the people you are trying to reach at these companies.

You have already uploaded your resume into the database, which gives you one baited hook in the water and one chance of catching a fish. But you can increase your odds tenfold.

To do this, write an e-mail about what you do and why you are interested in the company. Then attach your job-targeted resume and send the e-mail to each of the three people you've identified as being most likely to be able to hire you. Do not mention that you have already uploaded your resume to the database. Now you have four baited hooks in the water.

The rarity of receiving traditional mail makes this next approach unusually effective. People rarely get traditional mail at work these days, and when they do, they take notice. So turn your cover e-mail into a cover letter, print it and your resume out on nice paper, and put it in a big envelope so the resume doesn't get folded; I guarantee it will get opened. You can create a sense of urgency by sending it Priority Mail—and now you have seven baited hooks in the water.

I shared this tactic with a client last year, and the following week he sent an e-mail that cracked me up: "Martin, I sent out five overnight mail resumes last week, and I'm disappointed because I've only had calls on three of them," followed by a smiley face.

Finally, further increase your chances of landing an interview by picking up the phone and calling each of those contacts.

Initiating conversations with the right people, instead of just uploading your resume and crossing your fingers, can boost your odds of receiving job offers at your target companies.

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• Find a company

Crafting a compelling cover letter for hidden job opportunities

Jan 07, 2020 - updated Aug 27, 2024

Writer, editor and digital content specialist

You’ve found the perfect company. The team is experienced and dynamic, and the mission aligns with your values. You can see yourself there, contributing your skills to help the business succeed. But there’s a catch—there’s no open job that fits you. At least, not yet.

This is a common scenario in job hunting, but it doesn’t mean you have to move on. If you’re passionate about a company and believe you’d be a great addition to the team, it’s worth reaching out even if there isn’t a job posted. In the US, this is often done through cold emailing or submitting an unsolicited job application. This means contacting the company directly to express your interest and demonstrate how your experience and skills could benefit them.

Although an unsolicited job application might not lead to an immediate job offer, it’s an excellent way to make yourself known to a company and be considered for future openings. To stand out, how you present yourself is crucial—this involves crafting a strong cover letter and customizing your resume for the specific company and role. But before we dive into how to write that perfect cover letter…

Why bother with a spontaneous application?

The odds that a perfect role for you is just an email away are slim but a spontaneous application can be well worth your while.

The number of job vacancies never publicly advertised makes up such a large percentage of openings that there is even a name for this sector: the hidden job market . Certain companies, and even entire industries, are more likely to lean on private networks or referrals to fill available roles quickly, rather than going through a public job posting process. So there’s a high likelihood that the perfect role for you is out there, but not advertised.

More significantly, an unsolicited job application or a cold email is useful for making a positive introduction to a hiring manager for potential roles in the future. It gets your foot in the door, so to speak. It may also be an opportunity for you to sell yourself, your experience, and your knowledge of the company and its vision by suggesting to an employer that they need a role they simply haven’t yet thought of.

When should you send one?

If you’re applying for a position that is unlikely to exist yet, consider sending a spontaneous application in the discovery phase of a job search. This is when you’re interested in a new position but not actively in need of one. This way, you’re not placing too much faith in the application, and have plenty of time to create a long-lead introduction to the company .

It can also be helpful to pay attention to tech and business news, noting startup companies that have recently completed fundraising rounds. This is likely to mean that they will be hiring very soon.

How to write an accompanying cover letter

When you’re writing a cover letter for a cold email or unsoclicited job applicaiton, you won’t have a specific job description to guide you. This can be frustrating because it’s more difficult to clearly explain how your experience and skills fit a particular set of requirements without a framework. However, it can also be liberating, allowing you to be broader in your personal pitch.

The main idea, as with any cover letter, is to sell your expertise, your knowledge of the company and your belief that you have what it takes to help their business succeed. While the body of your email should be crisp and digestible, your cover letter is where you can make the most compelling case for your candidacy.

Even though there is no bullet list of job duties that you can reference, you can infer from the company’s products and services what your work there might involve. After, you can elaborate on how you would excel by using specific examples from your past experience as a reference.

Here are a few tips specific to unsoclicited cover letters:

Be as concise as possible while still clearly detailing your experience and ambitions. Because your application is spontaneous, a manager’s attention span when reviewing it will probably be even shorter than normal.

Be specific in describing how you could help the company, and what kind of position you would like. The narrower your goal, the more convincing it will be that you are a focused applicant, and not someone fishing for any available job.

Include examples of your past work , if relevant to your industry. Do this either in the form of a link to a professional portfolio website or as a separate attachment that you can reference in your email.

Email a specific person by searching through Welcome to the Jungle, or other recruitment websites and tools such as LinkedIn. This will make sure that your message reaches the right person and is (hopefully) read.

Ask for a recommendation , if you happen to have anyone in your social or professional networks who works, has worked, or knows anyone at the company to which you’re applying. Having a personal introduction can make all the difference, especially if said person is able to vouch for your abilities and your work ethic.

The waiting game

Next comes the hard part: being patient. It’s best not to expect any news, and certainly not straight away. You may not hear back after sending the cold email at all. The company might simply not respond to these types of applications. Even if you made a good impression, it may be months before a role is open that fits your experience. In such cases, you can follow up with a friendly email.

Give it at least two weeks before following up on your first email, and then leave any subsequent unsolicited contact to once every few months. Any more than that, and you risk seeming less like an interested and passionate candidate, and more like a nuisance.

Despite the uncertainty, cold emailing is still an exercise well worth doing. Jobs, as with life, are uncertain—a unique combination of the right place, the right time, and more than a little bit of luck. Your application may not lead anywhere productive. But whereas the downside is nonexistent, the upside holds huge untold potential. Who knows? It might just end up with you landing your dream job.

Photo by Thomas Decamps for Welcome to the Jungle Follow Welcome to the Jungle on Facebook , LinkedIn , and Instagram and subscribe to our newsletter to get our latest articles every week!

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