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How to write a great cover letter in 2024: tips and structure

young-woman-checking-her-cover-lette

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

excited-woman-in-her-office-how-to-write-a-cover-letter

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

  • Pronouns (optional)
  • Location (optional)
  • Email address
  • Phone number (optional)
  • Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

man-using-his-laptop-while-smiling-how-to-write-a-cover-letter

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

  • They want someone who can write social media posts and blog content on tight deadlines
  • They value collaboration and input from every team member
  • They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

man-reading-carefully-how-to-write-a-cover-letter

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

  • Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
  • Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
  • Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
  • Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
  • Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
  • Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
  • Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
  • Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
  • Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
  • Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
  • Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
  • Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
  • Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
  • Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
  • Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

woman-writing-on-her-notebook-how-to-write-a-cover-letter

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Ace your job search

Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

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Jobscan > Cover Letter Writing Guide

How To Write A Cover Letter in 2024 (Expert Tips and Examples)

Here’s a comprehensive guide on how to write a cover letter that will get you noticed by recruiters.

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A survey revealed that 77% of recruiters prefer candidates who send in a cover letter, even if submitting it is optional. Additionally, 90% of executives consider cover letters invaluable when assessing job candidates.

So, if you think cover letters are no longer important and necessary in 2024, think again.

Here’s a comprehensive guide to help you write a cover letter that effectively sells your skills and professional experience, increases your chances of getting interviews, and gets your foot in the door.

Table of Contents

What is a cover letter and do you still need one in 2024?

A cover letter is a letter of introduction accompanying your resume that paints why you are the best person for the job, what you bring to the table, and how you can help move the company forward.

Is the cover letter dead? No! In fact, a recent study by ResumeLab revealed that 64% of job vacancies still require that you include a cover letter in your application and 83% of HR pros said that cover letters are important for their hiring decision.

The bottom line is that a cover letter is still a valuable piece of your job search collateral. Nail your cover letter and you could end up getting that dream job.

So what exactly do you need to accomplish in your cover letter?

What is the purpose of a cover letter?

According to 49% of HR managers , your cover letter is the second best way to call attention to your resume and distinguish yourself from other applicants.

So the main purpose of your cover letter is to compel the recruiter to read more about you on your resume and move you to the next part of the hiring process.

Further, according to award-winning resume expert Melanie Denny , your cover letter is your value proposition letter. It proves why you are the best candidate to address the company’s needs with the professional skills and qualifications to succeed in the job.

Here’s an example of a great cover letter:

cover-letter-writing-guide

Now let’s get into the details of what your cover letter needs to include.

Cover Letter Structure Checklist

Here’s a quick rundown of what you need to include in your cover letter.

  • Contact Details Name Address (or City, State with zip code) Phone number Email address
  • Greeting Whenever possible, address the hiring manager by name.
  • Opening Who are you? What are your relevant skills and accomplishments?
  • Body (1-2 paragraphs) What do you know about the company? Why are you applying for this job? What value can you bring to the company? Include measurable results when possible.
  • Closing Reiterate your interest. Add a Call to Action. Mention any attachments. Use a professional sign-off like “Best” or “Sincerely” before your full name.

Here’s an example for the visual learners out there:

cover-letter-writing-guide

Now that you know the basics of what to include in your cover letter, let’s go through the process from start to finish to see how you can write a cover letter that will make you stand out from the rest of the candidates.

How to write a cover letter in 9 steps

It can be intimidating to try to parse down all your best qualities into a few quick paragraphs for your cover letter.

Here are 9 steps you can take to make sure you’re headed in the right direction:

Step 1. Do your research

Before writing your cover letter, thoroughly read the job description and the requirements for the job.

Melanie Denny , award-winning resume expert, likens the job description to your cover letter cheat sheet. And when checking the job description, she says you need to consider the following:

  • What are the company’s priorities?
  • What are their goals for the role?
  • What outcomes and accomplishments in your previous roles match the goals?
  • What are the key phrases and verbiage the company uses?

This will help you customize your cover letter, angle yourself and your narrative to fit the role better, and impress the hiring manager.

Try reaching out to the recruiter, hiring manager, or someone working in the company if you want more in-depth information about the company and the position you are applying for.

Step 2. Customize your cover letter for every job

Make sure your cover letter matches the job you are applying for. Writing a generic cover letter is a missed opportunity as this will not appeal to the recruiter or hiring manager. According to research from ResumeGo , 81% of HR professionals value job-specific cover letters over generic ones. Jobseekers who had tailored cover letters received a 53% higher callback rate compared to those who had no cover letter.

Remember, your cover letter is your chance to prove that you are passionate about working for a given company, so take the time to write a tailored cover letter for each position . You can do this by mentioning your skills and experience that are directly related to what’s mentioned in the job description. If you’re applying for a data analyst role that requires expertise in Microsoft Power BI, cite an example of a Power BI dashboard you built and how it helped the company.

Read our full guide: How to Optimize Your Cover Letter

Step 3. Include all of your contact info

You should make it easy for the hiring manager to reach you. In your cover letter, list these three things:

  • Address (including zip code– for ATS purposes )
  • Phone number with area code
  • Email address
  • Name of the Hiring Manager
  • Name of the Company
  • Address of the Company

Traditionally, your contact information is included in the upper left corner of your cover letter if you’re writing in a document. If you’re writing an email, this can be included beneath your signature at the end of the message.

Cover Letter Header Example:

Jane Jobscan Seattle, WA 98101 (555) 555-5555 • [email protected] linkedin.com/in/jane-jobscan

February 25, 2024

Lavinia Smith Hiring Manager Media Raven, Inc. Plantersville, MS 38862

Step 4. Address your cover letter to a real person

According to Melanie Denny, resume expert and President of Resume-Evolution, addressing your cover letter to a real person and addressing them by their name feels more personal and shows recruiters and hiring managers that you took time and did the research.

You can usually find the hiring manager’s name by searching the company website or LinkedIn profile, or by calling the company and asking which hiring manager is assigned to the particular position.

Once you learn the name, a simple greeting of “John” or “Hello John” is all you need.

If you can’t find the hiring manager’s name, you can use any of the following:

  • Dear Hiring Manager
  • Dear (Department) Team
  • To whom it may concern

Read our full guide: How to Address a Cover Letter

Step 5. Write a strong opening statement

Melanie Denny suggests that you start your cover letter with a bang. This will hook the hiring manager’s interest and show them how you can be a valuable addition to the team.

Here are things you can do:

  • Open with a thought-provoking question
  • Make a big claim about what you can do for the company
  • Say something relevant and specific to the company

For example,

“I want to bring the marketing department of Media Raven Inc. to the next level and help the company exceed goals and reach more customers as Marketing Manager.”

Step 6. Prove how your professional background and skills help the company in the body of your cover letter

Take advantage of this real estate and prove to the prospective employer how your background, values, and professional experiences position you as the best fit for what the role requires.

This is especially important if you are switching careers. Highlight your relevant accomplishments in your cover letter, showcase your transferable skills, and explain how you can help the company address its challenges and succeed.

For example:

“As the Director of Marketing at ABC Company since 2018, I directed all phases of both the creative and technical elements of marketing initiatives, including data mining, brand creation, print/web collateral development, lead generation, channel partner cultivation, customer segmentation/profiling, as well as CRM and acquisition strategies.

Perhaps most importantly, I offer a history of proven results, as evidenced by the following marketing accomplishments for my current employer:

  • Captured a 28% expansion in customer base since 2018, achieved during a period of overall decline in the retail industry.
  • Led national marketing campaign (comprised of trade shows, media, and PR initiatives) for my company’s newly launched technology services division
  • Developed and executed SEO strategy that achieved and sustained top 3 rankings on Google (organic, nonpaid results) for key product search terms.
  • Oversaw the creation of a new company logo and rebranded 100+ products to cement a cohesive corporate identity and support new company direction.”

Just like when writing a resume, your cover letter should only include the most relevant and positive information about you. To home in on the right skills and qualifications to mention, try scanning your cover letter .

Read our full guide: What Do You Put in a Cover Letter?

Step 7. Write a strong closing statement and a call to action

Use the closing of your cover letter to:

  • Thank the hiring manager for their time
  • Mention any attachments (resume, portfolio, samples)
  • Invite to schedule an interview
  • Let the hiring manager know that you will follow up

Keep the closing professional and try not to sound too eager since that can come off as desperate. You must also keep in mind the tone and personality of the company you’re communicating with.

“Given the opportunity, I’m confident I can achieve similar groundbreaking marketing results for Media Raven, Inc.

Ms. Smith, I would welcome the chance to discuss your marketing objectives and how I can help you attain them. Feel free to call me at (555) 555-5555 or email me at [email protected] to arrange a meeting. I look forward to speaking with you.”

Read our full guide: How to End a Cover Letter With a Call to Action

Step 8. End with a professional closing salutation

To finish out the closing , use a formal signature. You can use “Sincerely,” “Best,” “Regards,” “Yours,” or any other professional signoff.

Use your first and last name as your signature. If you’re sending your cover letter in the body of an email, make sure it’s your personal email account that does not list your current work signature beneath the email. Your other option is to write the cover letter in a word document, save it as a PDF, and attach it to your email.

Step 9. Optimize your cover letter for the ATS

The Applicant Tracking System or the ATS is a software that companies use to screen applications and shrink their pool of applicants. Through the ATS database, a recruiter or hiring manager can just search for specific skills and keywords and the ATS will return a list of the top candidates who match the search criteria.

To optimize your cover letter for ATS, you need to:

  • Carefully read the job description
  • Take note of skills and resume keywords frequently mentioned
  • Incorporate these keywords into your cover letter

Read our full guide: How to Optimize Your Cover Letter to Beat the ATS

Does your cover letter pass the test?

Scan your cover letter to see how well it matches the job you're applying for. Optimize your cover letter and resume with Jobscan to get more interviews.

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How to Format Your Cover Letter

A cover letter is a letter, but that doesn’t mean you should just plop everything onto the page in a stream-of-consciousness flow. After all, cover letter formats determine the order in which the hiring manager learns about you, which can significantly influence their first impression. Use the format order below as a guideline for building the structure of your cover letter.

cover-letter-writing-guide

Notice how the topics flow like a conversation? When you first meet someone, you introduce yourself, tell them your name and a little about yourself, and then leave the conversation open for future meetings.

Your cover letter is just a like having a conversation with someone for the first time. Keeping that in mind will help you to keep things simple and focus on the right information.

Below are some examples of how to format your cover letter for different types of applications.

How to format your cover letter for a job

  • State your name
  • Explain your work history
  • Tell them what you can do for their company
  • Say goodbye

How to format your cover letter for an internship

  • Explain your coursework history and education
  • Explain what you can gain professionally

How to format your cover letter with no experience

  • Explain your skillset and character qualities that make you well-suited for the role
  • Outline entry-level achievements

You can also check out our cover letter templates to help you as you write your own cover letter.

Do you want to save time and receive instant feedback on your cover letter? Check out Jobscan’s cover letter tool .

Read more : How to Write a Resume for Today’s Job Market

Cover Letter Examples

Here are some examples to help you create a cover letter that will make you stand out and give a strong first impression.

1. Internship Cover Letter Example

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2. Career Change Cover Letter Example

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3. Operations Manager Cover Letter Example

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4. Communications Professional Cover Letter Example

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5. Software Engineer Cover Letter Example

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Cover Letter Do’s and Don’ts

Aside from the basic steps of how to write a cover letter, there are some things you definitely need to make sure you avoid – and things you can’t skip! Follow these do’s and don’ts for writing a cover letter, and you’ll end up with a much better result.

  • Use a cover letter unless one was requested.
  • Attach a cover letter directly to your resume unless requested to do so.
  • Use the same boilerplate cover letter for multiple job applications.
  • Over-explain your work history, employment gaps, or qualifications – save it for the interview.
  • Badmouth any of your past employers.
  • Use the cover letter to complain or tell about your job search journey.
  • Use non-standard formatting like tables, columns, or graphics. (ATS can’t read those and your cover letter copy might not be scannable by the system.)
  • Use long paragraphs.
  • Customize a cover letter for every job application that asks for one.
  • Incorporate the top skills or keywords from the job description in your cover letter.
  • Include the company name and address, the job title, and point of contact’s name on your cover letter.
  • Incorporate relevant and compelling measurable results in your cover letter.
  • Explain, briefly, any dramatic shifts in a career (i.e. you are changing industries or job titles).
  • Use company information to relate your interest in the job.
  • Keep your cover letter concise.
  • Convey WHY you are right for the position.

More Cover Letter Tips

  • When emailing your cover letter, be strategic with your subject line. Never leave the subject line blank, and double-check for specific instructions in the job posting. If possible, use the email subject line to sell yourself. For example: “Experienced Software Engineer Seeks Senior Level Mobile Position.”
  • Keep your cover letter brief and to the point. The hiring manager will be reading many cover letters. By carefully selecting your words and experiences to include, you can stand out from the crowd of applicants.
  • Be confident. Let the hiring manager know the reasons why you deserve this position, and make yourself believe them too!
  • Your cover letter should not be simply a rephrasing of your resume. Let your personality show and go into further detail about your most valuable skills and experiences.
  • Do your research on the company and position before writing the cover letter. It should be customized to that specific company’s values and needs. Hiring managers can spot a generic resume from a mile away.
  • Use the job posting as your guide for what topics, skills, and experience to focus on.
  • The best cover letters include keywords from the job posting. Applicant tracking systems may scan your cover letter along with your resume and will be using these keywords to sort through the applicants.
  • Check for spelling and grammar errors.
  • Send your cover letter as a PDF to avoid readability issues and to present the most professional application package.
  • Scan Your Cover Letter with Jobscan to make sure you’re checking all the boxes.

Optimize Your Cover Letter with Jobscan’s Cover Letter Scanner

In addition to resume scans, Jobscan Premium users can also scan their cover letters against a job description.

This generates a report of the top hard skills and soft skills found in the job description that should be included in your cover letter, plus additional checks for optimal length, contact information, measurable results, and more.

Here’s how it works:

Key Takeaways

Your cover letter gives recruiters, hiring managers, and prospective employers an overview of your professional qualifications and relevant accomplishments that position you as the best candidate for the job.

So you have to make your cover letter powerful and interesting enough to make the recruiter or hiring manager read your resume and move you to the next step of the hiring process.

Here are key pointers when writing your cover letter.

  • Make sure you’ve read the job description and done your research about the company.
  • Get to know the name of the recruiter or hiring manager so you can address your cover letter properly.
  • Include relevant and measurable accomplishments in the body of your cover letter to prove to the hiring manager that you have what it takes to succeed in the job.
  • Keep your cover letter short and concise.
  • Your cover letter is not a substitute for your resume so don’t just copy and paste whatever is in your resume into your cover letter.

One last important reminder!

Having a strong cover letter is not enough. You also need to create a killer resume to make sure you stand out and land job interviews.

Learn more about writing a cover letter

How to Address a Cover Letter-block

How to Address a Cover Letter

10 Tips for Writing a Cover Letter-block

10 Tips for Writing a Cover Letter

The Career Change Cover Letter: How to Get it Right-block

The Career Change Cover Letter: How to Get it Right

What Do You Put in a Cover Letter?-block

What Do You Put in a Cover Letter?

Is Your Cover Letter Robot-Approved?-block

Is Your Cover Letter Robot-Approved?

How to End a Cover Letter with a Call to Action-block

How to End a Cover Letter with a Call to Action

Frequently asked questions, what are the different types of cover letters.

There are four types of cover letters.

  • Application cover letter An application cover letter is what you send to the recruiter or hiring manager along with your resume.
  • Prospecting cover letter You send this when you want to inquire prospective employers about open positions in their company or put yourself top-of-mind when they do decide to hire.
  • Networking cover letter You will send this to professionals in your network in hopes of getting referrals, introductions, job search advice, and job opportunities.
  • Career change cover letter This is what you send when you are switching careers or industries.

What tense should I use when writing a cover letter?

It can be appropriate to change tenses throughout your cover letter.

For example, you can explain who you are in the present tense and explain important aspects of your work history in the past tense. You can switch to future perfect tense when discussing the ways you would perform if given the position.

Think of it like this, “I am ABC, I did XYZ previously, and I look forward to doing EFG in this position.”

What to include in a cover letter

Our cover letter guidelines above explain how to write a cover letter more deeply, but in summary, you should always include your name, relevant work experience, and reasons why you are right for the job in your cover letter.

When not to include a cover letter

  • When the job posting clearly states not to include a cover letter
  • When you don’t have the time and energy to customize your cover letter. It’s better not to send a cover letter than to send a half-baked and mediocre one.
  • When you are applying online and there is no field to upload your cover letter.
  • When your cover letter has a lot of typos and errors.

What should you send first: a cover letter or a resume?

Typically, your cover letter and resume will be sent as a pair, but your cover letter is meant to be an introduction to your resume. If it is an email, use the cover letter in the body and attach your resume, otherwise, attach both.

Pro Tip: Be sure to review all instructions in the job description to follow the hiring manager’s requests.

How long should a cover letter be?

According to 70% of recruiters, a cover letter should not exceed 250 to 300 words.

Although there is no hard and fast rule about this, the ideal cover letter length should be around half a page to one full page in length to keep your message concise, clear, and easy to digest.

Should a cover letter be sent as a file attachment?

If it is not specified in the job posting, a cover letter can be sent either as an attachment (PDF is best) or in the body of an application email with your resume attached.

How to share a cover letter with a potential employer

There are several methods of sharing a cover letter with potential employers, depending on their application process.

Cover letters can be written on a document and turned into a PDF to be uploaded to a job application website or attached to an email along with your resume.

In other cases, your cover letter can simply be written in the email message to a hiring manager, with your resume attached.

How to title and save your cover letter

The key in every aspect of job applications is to make yourself an easy “yes” for your potential employer. That means making it easy for the hiring manager to keep track of your application materials for later review. With this in mind, make sure your full name and the phrase “cover letter” are included in the file label. Other helpful details might include the job title you’re applying for or the year of your application.

Here are a few examples:

  • Your Name_Cover Letter_Job Title.pdf
  • Cover Letter_Your Name_Job Title.pdf
  • Job Title_Your Name_Cover Letter.pdf
  • Your Name_Cover Letter_2024.pdf
  • Cover Letter_Your Name_2024.pdf

Explore more cover letter resources

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Cover Letter Formats

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ATS-Optimized Cover Letter

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Cover Letter Templates

Generate a personalized cover letter in as little as 5 seconds

Say goodbye to the stress of writing a cover letter from scratch. Our AI-powered cover letter generator uses GPT-4 technology to create a personalized and ATS-friendly cover letter in one click. Stand out from the competition and land more job interviews.

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60+ Cover Letter Examples in 2024 [For All Professions]

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No matter where you are in your career, or what job you’re applying for, submitting a cover letter with your resume is a must . 

Done right, a cover letter will effectively complement your resume and explain to the hiring manager in more detail why you’re the right person for the job.

Writing a cover letter, however, is easier said than done. 

You have to effectively demonstrate that you’ll be able to perform the responsibilities listed in the job description and that you’d be a better fit for the company compared to other candidates. 

And unless you’re a professional writer, this can be a very hard task.

Fortunately, we created these cover letter examples to inspire you and help you get started with your own cover letter!

Let’s dive in!

21 Cover Letter Examples 

#1. career change cover letter example .

cover letter example for career change

Here’s what this cover letter does right:

  • Has an ideal length. This cover letter includes all the relevant information for the hiring manager without getting into too much detail.
  • Relevant introduction. The candidate explains that they’re changing careers and why they want to work in this new field from the get-go.
  • Explains their related experience. The candidate explains how their previous experience in retail sales can help them succeed in PR.

Check out our guide video guide to learn how to write a Cover Letter that gets you HIRED!

#2. Recent Graduate Cover Letter Example 

cover letter example for a recent graduate

  • Personally greets the hiring manager. The candidate has taken the time to find the hiring manager’s name and address them by it, which makes the opening of the cover letter much more personal.
  • Wraps up with a call to action. The candidate wraps up the cover letter by suggesting a meeting with the hiring manager, which makes them more memorable.
  • Explains why the candidate is the right person for the internship. In this cover letter for an internship , the candidate explains how they’ve previously interned in a different firm, which gives them the experience to succeed in this role.

Have you just graduated from college? Make sure to check out our guide on writing an entry-level cover letter from start to finish! 

#3. Middle Management Cover Letter Example

Cover Letter Example for Middle Management

  • Use of bullet points. The candidate presents the information in a concise and reader-friendly way, making it easy for the hiring manager to find their key achievements. 
  • Formal closing. The candidate has used a formal and polite tone to conclude their cover letter, which combined with a call to action makes them look professional and passionate about getting the job. 
  • Explains how the company would benefit from hiring them. The candidate outlines exactly what they could do for the company, which not only highlights their skills but also shows they’ve done their research on the company’s needs. 

#4. Business Manager Cover Letter Example

cover letter example for business manager

  • Detailed header. In addition to the must-have contact details, this candidate has also included their professional Twitter and LinkedIn profiles, making it easy for the hiring manager to look more closely into their career. 
  • Concise and to the point. This candidate has used short paragraphs and bullet points to make the cover letter easy to skim through. 
  • Wraps up with a call to action. By letting the hiring manager know they’ll be contacting them soon, they’re more likely to make an impression.

Check out this article for a complete writing guide and an inspiring business manager resume sample. 

#5. Ph.D. Cover Letter Example

cover letter example for phd

Here’s what this cover letter does right: 

  • Attention-grabbing introduction. In the opening paragraph, this candidate explains why they’re passionate about pursuing a Ph.D. in great detail. 
  • Explains the candidate’s qualifications in detail. The candidate builds on their passion by explaining how they’re also qualified for the degree because of their education history and academic achievements. 

#6. Senior Executive Cover Letter Example

cover letter example for senior executive

  • Professional and minimalistic template. This senior executive has used a professional but minimalistic template that lets their work experience do the talking. 
  • Achievement-oriented opening paragraph. Right from the get-go, this candidate explains what makes them so good at their job, effectively grabbing the hiring manager’s attention.  
  • Wraps up with a call to action. By suggesting to have a meeting and discussing how they can help the company meet its goals, the candidate stands more chance to make a positive lasting impression. 

#7. Architect Cover Letter Example 

Cover Letter Example

  • Modern resume template. This architect has picked a template that perfectly matches his industry, as it is professional and modern at the same time. 
  • A personal greeting to the HR. They address the hiring manager by their first name, which helps make a better first impression. 
  • Measurable achievements. By quantifying their achievements, the candidate proves their achievements instead of just claiming them.

Struggling with your architect resume ? Check out our full guide!

#8. Business Analyst Cover Letter Example 

cover letter examples

  • Detailed contact information. The candidate has listed both their LinkedIn and Twitter profiles, providing the HR manager an opportunity to learn more about the candidate.  
  • Mentions what the candidate can do for the company. This cover letter doesn’t just explain why the job would be great for the candidate, but also how the candidate would benefit the company. Win-win, right? 
  • Error-free and reader-friendly. It’s super important for the cover letter to have no spelling or grammatical errors and be reader-friendly. This candidate made sure they did both.

Need a resume alongside your cover letter? Check out our guide on how to write a business analyst resume . 

#9. Consultant Cover Letter Example 

best cover letter example

  • Professional cover letter template. Being an experienced consultant, this candidate has picked a professional template that doesn’t steal the spotlight from their achievements. 
  • Experience and achievement-oriented. The candidate has effectively elaborated on their top achievements relevant to the job. 
  • Highlights the candidate’s passion. To show they want the job, this candidate has also explained how passionate they are about their profession.

For more advice on landing a job as a consultant, check out our guide to writing a consultant resume .

#10. Digital Marketing Cover Letter Example

Cover Letter Example for Digital Marketing

  • Creative cover letter template. This digital marketer highlights their originality by picking a creative cover letter template. 
  • Lists the candidate’s awards. The candidate has taken advantage of the cover letter to list their most noteworthy awards in the industry. 
  • Concludes with a call to action. As they used a call to action to conclude their cover letter, the HR manager will be more likely to remember them.

Want to take your digital marketing resume to the next level? Check out our guide!

#11. Graphic Designer Cover Letter Example 

Cover Letter Example for Graphic Designer

  • Detailed contact information. The candidate has included additional contact information such as their website link, as well as their LinkedIn and Twitter profiles.  
  • Ideal length. This cover letter is concise, which means that the HR manager is more likely to read it from start to finish.  
  • Draws attention to the candidate’s strong points. Although this candidate is a recent college graduate, they’ve managed to effectively show that they have enough knowledge and experience to do the job right.

Read this guide to write a graphic designer resume that’s just as good as your cover letter!

#12. Administrative Assistant Cover Letter Example

Cover Letter Example for Administrative Assistant

  • Minimalistic cover letter template. The candidate picked a well-designed but minimalistic template for their cover letter. 
  • Focused on skills and achievements. This cover letter is packed with the candidate’s skills and achievements, proving he can be an excellent employee. 
  • Formal closing. Politeness can go a long way and the candidate has used this to their advantage to make an impression. 

Our article on how to write an administrative assistant resume can help you take your job application to the next level.

#13. Front Desk Cover Letter Example

Cover Letter Example for Front Desk

  • Modern cover letter template. This template incorporates memorable colors and clear lines, which make the cover letter very visually appealing. 
  • Attention-grabbing introduction. Using an attention-grabbing intro, the candidate is more likely to make an impression. 
  • Calls the HR to action. By including a call to action, the candidate is reminding the HR of their immediate availability. 

#14. Human Resources Cover Letter Example

Cover Letter Example for Human Resources

  • It is concise and to the point. The candidate doesn’t dwell on unimportant details the HR won’t be interested in. 
  • Uses a traditional cover letter template. The cover letter design is more on the conventional side, which fits the industry better. 
  • Highlights the candidate’s strong points. The candidate has rich work experience and they use the cover letter to elaborate on it. 

This HR resume guide can help you get your resume just right.

#15. Sales Agent Cover Letter Example 

Cover Letter Example  for Sales Agent

  • Attention-grabbing cover letter template. As a salesperson, this candidate knows how important first impressions are, so they’ve picked a catchy cover letter template. 
  • Has an ideal length. At the same time, they’ve also made sure to keep their cover letter at just the right length. 
  • Lists the candidate’s career highlights. The candidate has made perfect use of the space by mentioning their most impressive professional achievements. 

Check out this sales agent resume guide to create an attention-grabbing sales resume .

#16. Receptionist Cover Letter Example

Cover Letter Example for Receptionist

  • Modern but minimalistic cover letter template. The template’s design hints the candidate is creative but professional at the same time. 
  • Uses a catchy introduction. The candidate has used an attention-grabbing opening paragraph to catch HR’s attention. 
  • Concludes the cover letter formally. The candidate proves that they’re polite and well-spoken, a quality very much important for the role they’re applying for. 

Take your receptionist resume to the next level with this receptionist resume guide .

#17. Information Technology Cover Letter Example

Cover Letter Example for Information Technology

  • Mentions measurable achievements. Numbers make an impact, which is why this candidate has included measurable achievements. 
  • Lists both soft and hard skills. The candidate has mentioned a great mix of soft and hard skills, showing how well-rounded they are. 
  • Contains relevant contact information. The candidate’s GitHub, website name, LinkedIn, and Twitter profiles are all great additions to the resume. 

Looking for tips to help you write a great IT resume ? Check out our guide!

#18. Real Estate Cover Letter Example

Cover Letter Example for Real Estate Agent

  • Ideal length. Short and to the point, this cover letter is bound to get noticed by the HR manager. 
  • Wraps up with a call to action. This candidate reinforces the HR to call them back through a final call to action. 
  • Mentions the right skills. On top of their sales accomplishments, the candidate touch upon important soft skills such as customer service and communication . 

This real estate resume guide will help you take your resume from good to great.

#19. Teacher Cover Letter Example

Cover Letter Example for Teacher

  • Mentions relevant contact information details. This candidate has included optional (but relevant) contact information details, such as their LinkedIn, Quora, and Medium profiles. 
  • Achievement-oriented. The candidate has elaborated on their achievements in more detail throughout their cover letter. 
  • Highlights the candidate’s passion. For some jobs, being passionate is much more important than for others. Teaching is one of these jobs, which is why this candidate explains their passion for the job. 

Our guide on how to write a teacher resume has all the tips you need to land the job.

#20. Project Manager Cover Letter Example

Cover Letter Example for Project Manager

  • Leverages a catchy introduction. Through a catchy introductory paragraph, this candidate is sure to grab the HR’s attention and get them to read the rest of their cover letter.
  • Lists measurable accomplishments. This candidate explains exactly what they’ve achieved using numbers and hard data. 
  • Personally greets the HR. A personal greeting sounds much better than “Dear Sir/Madam,” and the candidate knows this. 

This guide on how to write a project manager resume can help you perfect your appication.

#21. Paralegal Cover Letter Example

Cover Letter Example for Paralegal

  • Minimalistic cover letter template. This cover letter design looks good but doesn’t steal the show from the candidate’s abilities.
  • Mentions the candidate’s academic achievements and extracurricular activities. Although the candidate is a recent graduate, they’ve used the cover letter to explain they have enough skills and achievements to do the job.
  • Lists measurable achievements. The candidate proves they did well in their internship by mentioning quantifiable achievements.

Check out this paralegal resume guide to perfect yours.

40+ More Cover Letter Examples and Guides 

Couldn’t find a cover letter example for your field? Do not worry.

Below you can find a number of other cover letter examples for different fields and industries:

  • Acting Cover Letter Examples
  • Accounting Cover Letter Examples
  • Administrative Assistant Cover Letter Examples
  • Architecture Cover Letter Examples
  • Attorney Cover Letter Examples
  • Barista Cover Letter Examples
  • Bartender Cover Letter Examples
  • Business Cover Letter Examples
  • Business Analyst Cover Letter Examples
  • College Student Cover Letter Examples
  • Computer Science Cover Letter Examples
  • Construction Cover Letter Examples
  • Consultant Cover Letter Examples
  • Customer Service Cover Letter Examples
  • Data Analyst Cover Letter Examples
  • Data Entry Cover Letter Examples
  • Dental Assistant Cover Letter Examples
  • Digital Marketing Cover Letter Examples
  • Elementary Teacher Cover Letter Examples
  • Engineering Cover Letter Examples
  • Executive Assistant Cover Letter Examples
  • Finance Cover Letter Examples
  • Graphic Design Cover Letter Examples
  • Healthcare Cover Letter Examples
  • Human Resources Cover Letter Examples
  • IT Cover Letter Examples
  • Law Cover Letter Examples
  • Management Cover Letter Examples
  • Marketing Cover Letter Examples
  • Mechanical Engineering Cover Letter Examples
  • Medical Assistant Cover Letter Examples
  • Nurse Practitioner Cover Letter Examples
  • Physician Cover Letter Examples
  • Project Manager Cover Letter Examples
  • Receptionist Cover Letter Examples
  • Retail Cover Letter Examples
  • Sales Cover Letter Examples
  • Social Work Cover Letter Examples
  • Software Engineer Cover Letter Examples
  • Substitute Teacher Cover Letter Examples
  • Teacher Assistant Cover Letter Examples
  • Team Leader Cover Letter Example

What is a Cover Letter? 

A cover letter is a one-page document that you submit as part of your job application, alongside your resume . 

Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .

A good cover letter can give the hiring manager more insight into what makes you a good candidate and help them make up their mind about whether they should invite you for an interview. A bad cover letter, though, will get ignored (at best) and lose you the job (at worst).

So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.

The first thing to remember is that a cover letter is a supplement to your resume, not a replacement. Meaning, you shouldn’t just repeat whatever is mentioned in your resume and call it a day. 

Optimally, you should use your cover letter to shed more light on your skills and qualifications, as well as explain anything you didn’t have space for in your resume (e.g. a career gap or why you’re changing careers).

If you’re writing a cover letter for the first time, though, putting all this together might seem pretty tough. 

Fortunately, you can follow our tried-and-tested format to make the experience much easier:

  • Header - Input your contact information.
  • Greeting the hiring manager - Open the cover letter with a “Dear Sir or Madam,” or use the hiring manager’s name if you know what that is.
  • Opening paragraph - Grab the hiring manager’s attention by getting straight to the point. Mention what your professional experiences are, and what role you’re applying for.
  • The second paragraph - Explain why you’re the perfect candidate for the job. Mention your top 2-3 achievements, your top skills, why you want to work in that specific industry, and whatever else is relevant.
  • The third paragraph - End your cover letter with a call to action. E.g. “I would love to meet personally and discuss how I can help Company X.”
  • Formal closing - Something like this: “Thank you for your consideration. Best, John Doe.”

Here’s what this looks like in practice:

cover letter structure

9 Tips to Write a Cover Letter (the Right Way)

Now that we've covered the basics, let's talk about cover letter tips . Below, we'll give you all the knowledge you need to take your cover letter from "OK" to "great."

#1. Pick the right template

A good cover letter is all about leaving the right first impression.

And what’s a better way to leave a good impression than through a professional, well-formatted, and visual template?

You can simply pick one of our tried-and-tested cover letter templates and you’ll be all set!

cover letter examples templates

#2. Add your contact details on the header

The best way to start your cover letter is through a header. 

Here’s what you want to include there:

  • Phone Number
  • Name of the hiring manager / their professional title
  • Name of the company you’re applying to

Optionally, you can also include the following:

  • Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
  • Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your content portfolio site or blog.

#3. Greet the hiring manager the right way

Once you’ve listed all your relevant contact information, it’s time to address the hiring manager reading your cover letter. 

A good practice here is to find the hiring manager’s name and address them directly instead of using the traditional “dear sir or madam.” This shows that you’re really invested in the company and that you took your time to do some research about the job.

So, how can you find out the hiring manager’s name?

One way to do this is by looking up the head of the company’s relevant department on LinkedIn. Let’s say you’re applying for the position of Communication Specialist at Novoresume. The hiring manager is probably the Head of Communications or the Chief Communications Office.

Or let’s say you’re applying for the position of server at a restaurant. In that case, you’d be looking to find out who the restaurant manager is.

If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

If you still can’t find out the hiring manager’s name, here are several other greetings you can use:

  • Dear [Department] Hiring Manager
  • Dear Hiring Manager
  • To whom it may concern
  • Dear [Department] Team

#4. Create an attention-grabbing introduction

Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The problem with most cover letter opening paragraphs, though, is that they’re usually extremely generic, often looking something like this: 

Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

As you can probably tell, this opening paragraph doesn’t tell the hiring manager anything other than that you’ve worked the job before - and that’s not really helpful in setting you apart from other candidates. 

What you want to do, instead, is start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position. 

For example:

My name’s Michael and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as my excellence in sales, makes me the right candidate for the role of X at Company Y.

The second example shows how the candidate is a top performer. The first just shows that they’ve worked a sales job before.

Which one are YOU more likely to invite for an interview?

#5. Show you’re the perfect person for the job

One great thing about cover letters is that they allow you to expand more on the top achievements from your resume and really show the hiring manager that you’re the right person for the job. 

A good way to do that is to first read the job ad and really understand what skills/experiences are required, and then to ensure that your cover letter touches upon the said skills or experiences.

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+. As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. This means I created the ad copy and images, as well as picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

  • Google Search

#6. Explain why you’re a great company fit

The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.

After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary . 

To convince the hiring manager that you’re a great company fit, do some research on the company and find out what it is you like about them, or about working there. You want to know things like:

  • What’s the company’s business model?
  • What’s the company's product or service? Have you used it?
  • What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?

Then, turn your top reasons for liking to work there into text and add them to your cover letter! 

#7. Wrap up with a call to action

To make the end of your cover letter as memorable as possible, you want to:

  • Wrap up any points you couldn't in the previous paragraphs. Mention anything you’ve left out that you think could help the hiring manager make up your mind.
  • Thank the hiring manager for their time. After all, it never hurts to be polite. 
  • Finish the cover letter with a call to action. A call to action is a great way to make your cover letter ending as memorable as possible. 

#8. Write a formal closing

Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.

Feel free to use one of the most popular conclusions in a cover letter:

  • Best Regards,
  • Kind Regards,

#9. Proofread your cover letter

Last but not least, make sure to always proofread each and every document that you’ll be including in your job application - cover letter included. 

The last thing you want is to be claiming you’re a great candidate for the job with a cover letter full of typos! 

For an even more comprehensive guide on how to write an impactful cover letter , check out our article ! 

Cover Letter Writing Checklist 

Cover Letter Writing Checklist

Frequently Asked Questions

Do you still have some questions about cover letters? Check out the answers below:

1. How do I write a simple cover letter? 

To write a cover letter that’s simple but also professional, make sure to include a header with your personal information, a formal greeting to the hiring manager, an attention-grabbing opening paragraph, a second paragraph explaining why you’re a good candidate for the job, and a formal closing (preferably with a call to action). 

2. What are the 3 parts of a cover letter? 

The three parts of a cover letter are: 

  • The introduction , namely the header, the greeting to the hiring manager, and the opening paragraph. 
  • The sales pitch is usually the body of the cover letter. 
  • The conclusion involves a formal closing and a signature line.

3. What makes a great cover letter?

A great cover letter should be personalized for each job you’re applying for, instead of being overly generic. It’s also preferable to address the hiring manager by their name and not use the overly-used “Dear Sir/Madam.”

To make a great first impression, you should mention 1-2 of your top achievements in your opening paragraph - the more job-specific they are, the better. Also, don’t stop at showing the hiring manager why you’re a great candidate for the job. Make sure to also talk about how you’re a good culture fit for the company.

Last but not least, wrap up your closing paragraph with a call to action to give the hiring manager a little extra something to remember you by. 

4. When is a cover letter necessary?

Unless the job ad specifically states otherwise, you should always include a cover letter with your job application .

Even if the hiring manager doesn’t read it, you will look more professional simply by including one.

And that’s a wrap! We hope our cover letter examples and writing tips will inspire you to write a cover letter that will land you your next job.

If you’re looking for more invaluable career advice and articles, make sure to check out our career blog , or any of these related articles: 

  • How to Write a Resume
  • Cover Letter Mistakes to Avoid at All Costs
  • Cover Letter Format (w/ Examples & Free Templates)

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How to Write a Cover Letter – Template and 9 Expert Tips

July 19, 2024

how to write a cover letter template

If you’re applying for a job, you’ll most likely need to prepare a polished résumé, to practice common interview questions , to request recommendations and references , and to write a cover letter. There are many types of cover letters out there. These include the application cover letter, the prospecting cover letter, and the career change cover letter. In this article, we’ll discuss the most common: the application cover letter, which is what you’ll need when trying to secure a new job (usually for a currently open position). Below, we’ll recommend how to write a cover letter (including how to end a cover letter) and provide a cover letter template to help you get started!

If you like our template and tips you may also want to view our 3 Great Cover Letter Examples for Any Job .

While we can provide a cover letter template to serve as a skeleton for your writing, you’ll need to flesh out your work with important details that are relevant to you, your experiences, and the prospective job at hand. As you begin drafting these details, it’s important to remember a few essential moves that are crucial as you learn how to write a cover letter:

1) Do your research

Before you send a cover letter to an employer, it’s imperative that you have a thorough understanding of the position you’re applying for , the job’s expectations and requirements, your future role within the hierarchy of the workplace, and the overall company culture. Knowledge of these items will help you determine which of your relevant skills and accolades you should include in your letter, the person or people to whom you should address your writing, and the tone and style of your cover letter. It will also help you decide what to leave out of your cover letter. Remember to only stick to items that are relevant to the position at hand!

2) Make particular connections

Use specificity when listing your accomplishments and describing your goals. Just as importantly, describe how you as a candidate are uniquely positioned to fill this position successfully. For instance, a general and less-connected sentence might say, “I have strong leadership skills.” But a detailed, job-specific sentence might be, “As a project manager for Waterscapes, I oversaw a team of twelve employees working on the development and implementation of River Clean Up 2024, which reduced plastic waste in our local water systems by 27%. This experience will inform my future work with your company as an Assistant Director of Eco-Initiatives.”

Think of each sentence as an opportunity to illustrate potential links between your previous work and your future career. Just like answering a “ tell me about yourself ” question in an interview, this is a moment to describe your past, present, and now your future in your hoped-for job.

How to Write a Cover Letter – Cover Letter Template (Continued)

3) add well-considered details.

Does your prospective job’s company have a strong online presence? Does your future employer have a LinkedIn profile that lists publications, affiliations, or specific awards and accolades? Do you have a personal connection with your employer or someone important at the company? If so, now is the time to utilize some of your social capital and make mention of these items. Doing so adds a personal touch and makes your cover letter more memorable. It also demonstrates your willingness to research and promote the company’s culture.

For instance, if you’re applying for a position at a language-learning app company and their motto is, “Communication for All,” this specific phrase could be used as you describe your passion for making language-learning accessible, regardless of the student’s background or income.

4) Be professional

Depending on the job for which you’re applying, your overall cover letter tone may vary. If you’re applying for a job as a copywriter for a quirky astrology start-up, you might be able to include fun details about horoscopes in your cover letter. If, on the other hand, it’s a position for a tenure-track professor job at a top research university, your tone will be much more formal and will include particulars about your contributions to the field.

Regardless of the job, you should always utilize a professional font (no Comic Sans!) and clear letterhead for readability to convey your seriousness about the position. You should also always try to convey sincerity in your writing. Additionally, make sure your reader knows you really want this job and will do your best at it if you’re hired.

5) Be confident!

Now is not the time to focus on your professional faults or limitations. Now is the time to promote yourself with abandon. Focus on your relevant work experience, your strengths, your accolades, and your willingness to learn and grow in this new job.

6) Brainstorm and draft

Do not rush your cover letter! This is a professional genre of communication that signifies your intentions to advance your career. It should be treated as a formal record of your employment history. As such, spend time cultivating your writing and trimming it so that it is rich, informative, candid and attractive.

Drafting also includes editing details like spelling and grammar checks – it has long been established that simple errors and problems with writing organization can cause employers to not take your work seriously. [i] Other small details can indicate your level of seriousness about yourself and this work. [ii] For instance, if you have a personal email address like “ [email protected] , you may want to think of creating and using a separate email address that is a little more professional, like “ [email protected] .”

7) Be direct

At all points in your cover letter, it’s essential to start with the punchline. Studies have demonstrated that readers and listeners often retain the first sentence of a paragraph or presentation before their attention starts to wane. [iii] As such, beginning with your main point and following with examples to support that point is the best way to grab your reader’s attention and ensure they fully absorb your meaning.

8) Pay attention to length

How long should a cover letter be? In most cases, a cover letter should not exceed one page of single-spaced writing (about 250 to 400 words, max). Remember that your prospective employer may be reading dozens of cover letters. He or she will probably not have the time nor inclination to read an unnecessarily long cover letter.

9) Finish on a promising note

As you consider how to end a cover letter, it’s important to focus on positivity and continuing dialogue with your prospective employer. Gesture toward future communication with closings like, “I look forward to your response,” or “I look forward to sharing more with you about my previous experience and qualifications for this position.”

Is it okay for me to use this cover letter template?

As you sit down to brainstorm how to write a cover letter, you may be wondering: How can I be original if I’m using a template? Aren’t I just copying what someone else has written? In short, the answer is: you can definitely use a cover letter template because templates are simply great starting points! You aren’t copying the content of the cover letter template. Rather, you are using the frame of the cover letter template to create your own original writing.

Templates are generative, meaning they are simply a beginning or prompt for your own writing and ideas to grow and flourish. Templates help you make writing moves you might not have otherwise considered. In the case of a cover letter template, using a model can be inspirational, helping you remember important details about your résumé and other job-related skills you may have forgotten. Finally, templates can combat writer’s block and help you organize your ideas into a coherent cover letter. Ultimately, “the aim of templates is not to stifle critical thinking but to…be direct about the key rhetorical moves” necessary for a piece of writing. [iv]

Below, you’ll find a cover letter template to get you started. Good luck!

Cover Letter Template

[ Your name ]

[ Your phone number ]

[E mail address ]

[ Optional: Your mailing address – you usually only need to include this if it’s a printed cover letter or if the employer will not be contacting you via email or phone. ]

Dear [ specific title and name of application recipient ],

As a [ your professional title ] with [ number ] years’ experience in [ field ], I am applying for the position of [ job title ]. To this position, I would bring [ highlight the 1-3 most important ways you will bring your specific skills to this job to benefit, develop, and serve the company or employer ].

[Body Paragraph 1: Using the skills you mention at the beginning of the letter, find 1-2 relevant, concrete examples from your previous work experiences to demonstrate how you’ll be a good fit for this new job ].

Because of [ skill or experience listed in first paragraph ], I can facilitate [ your company ] with [ specific requirement listed in the job description ]. Furthermore, my previous work with [ specific skill ] can additionally help [ specific job requirement ].

[Body Paragraph 2: Using the skills or experiences mentioned at the beginning of the letter, demonstrate how your current work will make you a good candidate for this job .]

In my current position as [ job title ] at [ current place of work ], I [ list specific responsibility with detail ] and am eager to continue to grow professionally at [ your company ] with [ similar work that will be required at this new job ]. At [ your company ], [ insert specific detail about the company culture, job requirements, or general news about the company ], I am eager to use my current skills as a [ insert your experience ] to help expand this work.

[Body Paragraph 3: Using the skills and experiences mentioned at the beginning of the letter, demonstrate how you hope to grow as a worker in this new position ].

I have always seen myself as a [ particular job title or responsibility ] and to be afforded the opportunity to do so at a company as prestigious as [ company name ], will let me develop [ specific professional skills ] while promoting the company’s mission to [ include part of the company’s mission ].

I am available to answer any questions you may have about my résumé or previous work experiences. Please don’t hesitate to reach out. Thank you so much for your time and consideration. I look forward to your response.

[ Your Name ]

How to Write a Cover Letter with Template – Works Cited

  • [i] McDowell, Earl E. “Perceptions of the Ideal Cover Letter and Ideal Resume,” Journal of Technical Writing and Communication. Volume 17, Issue 2, April 1987.
  • [ii] Martin-Lacroux, Christelle, and Alain Lacroux. “Do Employers Forgive Bad Spelling in Resumes?” Business and Professional Communication Quarterly, Volume 80, Issue 3. 26 October 2016.
  • [iii] Garner, Joanna K. and Michael P. Alley. “How the design of presentation slides affects audience comprehension: A case for the assertion-evidence approach,”  International Journal of Engineering Education . Vol. 29, Issue 6, 2013.
  • [iv] Graff, Gerard, and Cathy Birkenstein. They Say / I Say: The Moves That Matter in Academic Writing . W.W. Norton & Company, New York, 2006.

How to Write a Cover Letter with Template – Additional Resources

  • How to Send a Condolence Message for a Coworker (with Samples)
  • 25 High Paying Work from Home Jobs 
  • How to Tell Your Boss You’re Quitting
  • How to Answer “Tell Me About Yourself” with Examples
  • Resignation Letter Samples
  • 25 Job Interview Questions and Answers 

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Jamie Smith

For the past decade, Jamie has taught writing and English literature at several universities, including Boston College, the University of Pittsburgh, and Carnegie Mellon University. She earned a Ph.D. in English from Carnegie Mellon, where she currently teaches courses and conducts research on composition, public writing, and British literature.

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Resumes & Cover Letters

Creating a dynamic resume and cover letter can set you on the right path in acquiring your dream job. Learn how to create documents that will make you stand out to potential employers.

Resume Webinar

Learn Tips and Strategies on developing a successful resume by watching this video!

Cover Letter Webinar

Gather information and tips on creating a cover letter by watching this video!

Resume Writing Tips

What is a resume

What is a Resume?

Your resume is a concise summary of your qualifications that relate to the position for which you are applying. It serves as an advertisement of what you have to offer and creates a prospective employer’s first impression of you. Employers screen resumes in between 2.5 and 10 seconds, so your resume should quickly capture the reader’s interest.  A resume distills to one page all of your education, training, leadership, and work experience in relationship to your potential value to an employer or an opportunity.

Brainstorm a list of experiences and skills that you might want to include in a resume. Consider your academic background, paid and volunteer work or internships, research projects, awards, and special skills. Once you have compiled your list, you can start organizing this information to the position or industry that you are targeting.

Gathering Career Information

After you have completed your personal inventory and have developed your career goals, you will then want to research these career areas and those employers that are active in them. For each potential position you need to know the qualifications, duties, and skills required for the job, and any special talents or personal characteristics sought by the employer.

Organizing Your Resume

Your name, address, telephone number, and email address are centered at the top of the page or placed to one side. Do not use headings such as "name," "telephone," "resume." This information is self-evident and the headings are unnecessary.

If you state a career objective, it should be brief, concise and address the current job only, not future career plans. This category should be used only when your job objective is clear or definite.

Your educational history should be placed near or at the top of the page if it is your most important qualification. Under this heading include the names of schools, degrees, major, minor or concentration and dates received or expected graduation.

These areas can be titled "Work Experience," or "Professional Experience,”  “Volunteer Experience,”  Internship Experience" or "Related Experience.” In describing your work experience, use action words which will show your strengths and skills.

This category can include club and professional memberships, awards, honors, volunteer experience, and community service.

Skills included should be hard skills, technical experience, or knowledge of another language. Academic or work accomplishments can be included.

Choosing a Format

There is no single prescribed resume format but the two basic styles of resumes are chronological and functional. Some resumes use features of both and are called combination resumes. 

  • This is the most widely used and familiar format. The experience section is listed in chronological order, starting with your most recent experience. It is most effective when the job target is in line with your experience and academic background.
  • If your most relevant experience for a particular career field was not your most recent, it can be featured by creating two "experience" sections. These can be called "Related Experience" and "Other Work Experience." By separating the information into two categories, you can maintain a chronological format while emphasizing your most pertinent skills.
  • The functional resume highlights skills and accomplishments and de-emphasizes specific job titles, organizations, and dates of employment. Functional resumes are appropriate if you have held a number of unrelated jobs, the position that you are seeking is outside the academic field, or there are significant gaps in your work history.

General Resume Guidelines

  • Font : Use an easy-to-read font such as Times New Roman, Arial, Calibri, Cambria, or Garamond.
  • Size : Stay between 10 pt. and 12 pt. Your name can be larger than 12 pt.
  • Margins   : 0 .5-1” margins all around
  • Must be well-organized, neat, and concise.
  • Proofread to make sure grammar, punctuation, and spelling are flawless.
  • Use "bulleted" statements rather than complete sentences where appropriate.
  • Use quantities, amounts, dollar values where they enhance the description of what you did.
  • Do not use "I".
  • Do not include hobbies, avocational, or social interests.
  • Put the strongest statements or qualifications at the top.

Common Mistakes in a Resume

  • Spelling Mistakes -   Be sure that there are no spelling errors, poor word choice, or misuse of language.
  • Repetitive Words   -   Do not use the same action verb repeatedly to describe your work experience.   List of action verbs
  • Leaving Out Dates-   It might seem like you are trying to hide certain information.
  • Just having One Version   -   Tailor your résumé for each job for which you are applying.
  • No Cover Letter-   A cover letter should be sent out with every résumé.
  • Unprofessional Email Address   - Use a professional address such as your school email or email that only includes your first and last name.
  • Cluttered Information - Filter out information that might seem irrelevant to the position.
  • Including Personal Information   -   Personal information, like age, gender, and head shot should not be included on your résumé (unless you are a performing arts student).
  • Using Abbreviations or Contractions   - Be sure to omit abbreviations or contractions in your words or sentences.

Resume Writing & Review Platforms

View Resume Samples and utilize Action Verbs to enhance your resume.

Hiration Coming Fall 2024!

Hiration: Your New Virtual Resume Assistant

Resumes are a vital part of you landing your dream job. To get that standout resume, you now have access to a powerful and easy-to-use automated online resume review platform from Hiration, your Virtual Resume Assistant.

Get instant feedback from Hiration right after submitting your resume. Analyze your resume anytime, anywhere, 24/7. So no need to wait for someone to have your resume reviewed.

Visit our Hiration Page to learn more!

Titan Resume Builder

The objective of the Titan Resume Builder is to help students produce higher quality resumes on a 24/7 basis on- or off-campus through the portal.

It is easy to use, with examples specified to majors and fields of study. The Titan Resume Builder allows you to build, manage, and control multiple resumes.

Access Titan Resume Builder    Note: You will be prompted to login with your portal username and password if you are not already logged in.

If you need assistance with any aspect of this service, please contact the Career Center at   [email protected] .

Cover Letter Tips

An effective cover letter is just as important as an effective resume. The cover letter accompanies the resume - it is the piece of paper that the prospective employer sees first. You should write a cover letter even if the employer/recruiter does not require one.

The cover letter is an opportunity to:

  • Direct the resume to a specific person.
  • Describe briefly what you know about the job and employer.
  • Provide key qualifications that relate to the specific position for which you are applying.

Pain Free Cover Letter  pdf file PDF file type   - A Step-by-Step Guide

Utilize   grammarly@edu,  a free CSUF student resource, to help with your grammar and  writing style for your cover letter. 

Writing a Cover Letter

Part 1: "Make the Match" - A Brief Introduction Statement

If you have been referred by someone known to the company, (an employee, alumnus, a professor, etc.) use that person's name in your opening paragraph, and indicate why the contact referred you to that particular company or position opening. If you do not have a personal referral, the introduction should include why you are writing, much like an objective or profile summary on a resume.

Part 2: "Make the Case" - Why Should They Hire You?

This section of the cover letter is where you build an argument for why you should be hired by highlighting your key strengths and skills. Do not repeat the content of your resume, but point to the skills and experience in your resume that relate to the position. You can provide examples and details that support your qualifications. If you are able to make a compelling case for your candidacy in this section, the employer will look at your resume for confirmation of your claims.

Part 3: "Make the Close" - Finish Strong

The last section "closes" the letter by recapping what you have to offer and how you are a fit for the position. It suggest that the reader look at your resume, give it positive consideration, and schedule you for an interview. Also, state what your own next action will be.

Follow-Up & Thank You letters

  • An appropriate way to maintain contact with the interviewer. These letters should be brief and should express your appreciation for the interview and confirm your interest in the company.
  • Send a thank you letter for every contact. It can be an email or a handwritten letter.
  • Write it on the same day as the interview if possible.
  • Be personal, specific, and genuine in your thanks.
  • Correct any significant misunderstanding you may have realized after the interview.
  • There are different ways to decline an offer, depending on the history of your contact with the employer or recruiter. If the offer comes in an email or a voice mail message, your best option would be to respond promptly. It is important that you display your professionalism throughout all stages of the job search, even if you are not interested in the job.

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  • Resume and Cover Letter
  • How to Make an ATS-Friendly...

How to Make an ATS-Friendly Resume - Tips for ATS 2024

15 min read · Updated on May 21, 2024

Ken Chase

Here's everything you need to know about applicant tracking systems

We've all been there: you find the perfect job opportunity, customize your resume and cover letter , submit your application to a job listing online, and then pray it will pass the infamous six-second resume review test. Unfortunately, more often than not, your job application is lost in the applicant tracking system - and you're left wondering why the employer or hiring manager wasn't that into you.

What many job seekers don't realize is that 75% of job applications don't get seen by human eyes. Before your resume reaches the hands of a live person, it must often pass muster with what's known as an applicant tracking system.

Below is everything you need to know about applicant tracking systems - and what best practices you can use to optimize your resume to ensure it gets selected.

What is an applicant tracking system?

An applicant tracking system - or ATS, for short - is a type of resume scanning software used by recruiters and employers during the hiring process to collect, sort, scan, and rank the job applications they receive for their open positions.

what is cover letter for a resume

Why do companies use ATS?

There are some very good reasons why today's companies are so heavily reliant on ATS to narrow their job candidate search. The modern hiring process is more complex than ever before - and not just because there are so many more workers applying for a position. The reality is that most companies lack the resources and time needed to search through every resume submission they receive. By using automated systems, they can free up those resources to focus on their core company mission.

But there are also legal compliance issues that need to be considered. Employment law - and especially laws prohibiting various kinds of discrimination in hiring - need to be followed with care. Many employers understand that one of the best ways to reduce potential bias in the initial stages of any hiring process is to allow unbiased machines to handle some of the work.

The bottom line is that ATS resume scanners provide companies with an automated way to narrow any list of candidates to only those who meet the position's posted qualifications. And it does that in a way that avoids potential discrimination by ignoring characteristics like race, gender, and age. As a result, companies enjoy savings in both time and cost, while optimizing their compliance with existing employment laws.

How do applicant tracking systems work?

The ATS parses a resume's content into categories and then scans it for specific and relevant keywords to determine if the job application should be passed along to the recruiter. Its job is to essentially weed out unqualified applicants, so the recruiter can devote his or her time to evaluating the candidates who are more likely to be a match for the position. In other words, the ATS is apt to put the least-qualified candidates to the bottom of the pile, rather than identify the applicants who are the best fit.

Unfortunately, that means if a resume template is not written and formatted with the applicant tracking system in mind, a qualified candidate can be easily passed over.

How to write an ATS resume

To determine what makes an ATS-friendly resume, TopResume analyzed 1,000 resumes from professionals across the US with at least eight years of experience, to identify the most common resume mistakes that will cause an applicant tracking system to toss an application. The infographic below highlights some of the costliest mistakes that make a resume incompatible with an ATS scan.

TopResume Infographic How to Write an ATS Resume

If you want to make sure your resume is compliant with an ATS, follow the tips below to write and use an ATS-optimized resume.

Select the right file type for your resume

Contrary to popular belief, a PDF is not the most ATS-friendly file type. While PDF files are the best at preserving the design and format of your resume template, it's not compatible with all ATS software. If you're asked to upload your resume to an applicant tracking system and “PDF” is listed among the file formats you can use, feel free to send a PDF version of your resume. However, if the system does not specify which file types are compatible, play it safe and stick to a Word document in .doc or .docx. Plain-text files are also incredibly ATS-friendly for resumes, but they limit your formatting options and can look unprofessional. 

Since the best resume templates are written with two audiences in mind - the ATS pre-screening your application and the live human in HR who will review your resume content - we recommend using a Word document instead of a plain-text file for your resume file type. This will provide more creative freedom to write an ATS resume that will appeal to a recruiter or hiring manager.

Related: How to Avoid the Top 10 Resume Mistakes That Make Recruiters Cringe

Don't put important details in the header or footer

Not all applicant tracking systems are able to properly read and parse information stored in the header and footer sections of a Word document. In fact, our study confirmed the ATS was unable to identify a portion of the job seeker's contact information 25% of the time. Avoid this same fate by placing important contact details (such as your name, phone number, and email address) outside the header or footer of your resume. 

Optimize your resume with keywords

One of the best ways to ensure your resume is compatible with an ATS is to optimize your resume with the right keywords (also known as keyword optimization). Unlike a “buzzword,” which is typically considered to be a fluffy term such as “proactive” or “self-starter,” keywords represent the soft skills and hard skills you possess and the expertise you've acquired over the years that qualify you for your target job.

If you're unsure which resume keywords should be used, start by collecting three to five job descriptions that represent the type of position you're pursuing. Then, copy and paste the job description into a free word and phrase frequency tool like Online-Utility.org's Text Analyzer , to identify the terms that are regularly used throughout your desired positions. If you possess these skills or qualifications from the job posting, incorporate these terms into your resume.

You should also pay careful attention to the job posting and any description of the position contained in that post. Identify any listed skill requirements, as well as desired experience and educational qualifications. These are likely to be included in any ATS resume scan too, so you'll want to ensure that these keywords can be found within your resume.

When it comes to creating an ATS-optimized resume, you need to think about the frequency, as well as the placement of these relevant keywords throughout your resume. Some applicant tracking systems will determine the strength of your skills based on the number of times a term shows up in your resume (aim to add the term two to three times throughout your resume), whereas others assign an estimated amount of experience for a particular skill based on its placement within the resume. To make your resume truly compatible with any ATS, you'll want to optimize it with both systems in mind.

First, create a “Core Competencies” or “Areas of Expertise” section below your resume professional summary that lists your strongest hard skills and soft skills. If there's a common abbreviation for one of your proficiencies, such as “SEO” (for search engine optimization), include both versions in your resume. Then, pepper these same terms into your “ Work Experience ” or “ Education ” sections, where appropriate, to demonstrate when you leveraged that skill.

Related: Why Soft and Hard Skills Are So Important for Your Resume

Some applicant tracking systems will associate the length of experience for a skill, based on how long you held the job where that skill was leveraged. For instance, if you worked at your past job for five years and you mention that you handled SEO for the company, the ATS will assume you have five years' worth of SEO experience from that job. If a skill is listed on its own - such as within the professional summary or a core competencies section - then the ATS scan will assign a few months' experience for that skill. This is why it's incredibly important to reiterate your skills throughout your entire resume, rather than just in a skill section at the top.

Include a resume headline

Make sure that your resume also includes a headline . This one-line heading should be located right after your contact information and before your summary statement. Companies that use an ATS to screen resumes will typically include the job title in their ATS assessment criteria. To create an ATS-friendly headline, simply:

Identify the job title you're applying for. It should be in the job posting or job description. For example, let's say that you're applying for a position as a Marketing Director. Those two words are keywords that need to be included in your headline.

Identify other key requirements that you may be able to highlight in your headline. It could be something as simple as a requirement that candidates have at least five years of experience in managing marketing teams. Take note of that job qualification since you may want to incorporate it into your headline too.

Create a headline that includes the job title and some descriptive language that helps to immediately identify you as a qualified candidate. If you use our example keywords, your headline might look something like this:

Dynamic Marketing Director with over 5 years of experience in client success

Avoid images, charts, and other graphics

While these may look nice to the human eye, resumes with embedded images become a garbled mess after they pass through the applicant tracking system. For instance, if you insert an image or chart to showcase your key skills, the ATS resume scanner will be unable to read it. If you use a cool graphic to brand your name on your resume, this piece of information will be lost on the applicant tracking system.

Stick to simple bullet points

When used appropriately, bullet points are a great method for highlighting accomplishments and qualifications on a resume. However, if you choose an elaborate symbol for your bullets, your important selling points could get scrambled. Avoid using intricate characters when creating a bulleted list on your ATS-compliant resume. Stick to the simplest options, such as a solid circle, open circle, or square, to ensure your bullet points enhance your resume, rather than make it incompatible with an ATS.

Use a clean resume design with a clear hierarchy

When it comes to your ATS-friendly resume design, less is more. Not only do complex resume designs or unusual formats confuse most applicant tracking systems, but they also annoy recruiters who are accustomed to quickly scanning a resume for specific information that they expect to find in specific areas within the document.

Click on the following link for more tips on how to write a resume that will beat the ATS .

How to create an ATS-friendly resume format

If you want your resume to perform well in an ATS scan , stick to a standard resume format such as a reverse chronological or  hybrid resume . These resume formats use a professional summary section at the top of the document to outline your key skills and qualifications and combine it with a chronological “Work History” section that explains how you've leveraged these qualities to produce results for your employers.

Most applicant tracking systems do a better job at reading and interpreting a reverse chronological or hybrid format, because they rely on chronological data to parse your resume.

As a result, it's in your best interest to avoid a functional resume format at all costs - where the focus is placed on your abilities, rather than a chronological work history.

Make sure your resume sections are easily identifiable

You'll notice that we've mentioned different resume sections throughout this post. There's a good reason for that, of course. Resumes are not like typical prose documents. If your resume is just one long story with different kinds of information spread across one or two pages like an essay, it won't perform well. And, even if it did, no human hiring manager would bother to read it.

To ensure that key details can be found by both the ATS and a hiring manager, separate that information into distinct sections. This helps to provide structure to your ATS resume and makes it easier for machines and humans to quickly scan for the information they want to see. Are you wondering why we said “scan” instead of “ read?”  It's simple: even hiring managers don't bother to read your resume from the first word to the last. Instead, they scan it until they see what they're looking for - and then read that part.

Below is a simple structure that you can use to ensure that your resume satisfies the needs of both the ATS and any hiring manager who sees it:

Contact information : This section goes right at the top of your resume, but not in the header. Remember, ATS systems are not adept at reading information in that area of your resume. Include vital details like your name, location, phone number, email address, and LinkedIn URL. This section doesn't need a label.

Resume headline : We covered the resume headline earlier in the post, so you can find some tips on how to create this attention-grabbing section there. Like the contact section, this requires no label.

Summary statement : This section should be a three to five-sentence elevator pitch designed to capture any hiring manager's attention. You can include keywords in this paragraph that highlight your most vital skills, experiences, and measurable achievements that showcase your potential value to the employer. 

Core competencies: This is where you list the skills that show you're qualified for the position. Depending on the job you're seeking, your skill section may be weighted toward either soft or hard skills - but you should try to include some mix of both. You can label this section “Skills” or “Core Competencies” to ensure that both humans and machines can readily identify its content and importance.

Professional history : Otherwise known as work experience, this labeled section should include your relevant work history dating back 10-15 years. Make sure that you start by listing your most recent position and then list the others in reverse order. For each position you've held, include the company name, job title, dates of employment, and several bullet point examples that demonstrate your achievements in each role.

Education : This section also needs to be labeled and should include the name of the college you attended, the years of attendance, your course of study and degree, and any relevant coursework that you need to show to demonstrate your qualifications. You can also include listings for certifications, continuing education, and other relevant training.

How to run an ATS resume test for compliance

There are two easy ways to determine if your resume is compatible with an applicant tracking system during the job search.

Convert your resume to a plain-text file

Copy the entire content from your ATS-friendly resume, paste it into a plain-text document, and review the results. If the plain-text version is missing details from your original resume, has characters saved incorrectly, or looks disorganized (i.e., the heading for your “Education” section appears in the middle of your work experience), then assume your resume will require editing before it's ATS compliant.

Request a free ATS scan for your resume

Here at TopResume, we offer career advice and a free ATS resume scan as part of our free resume review. When you request a free resume review from TopResume, you'll receive feedback on your resume's content, as well as its ATS compatibility.

The first half of the review offers an objective look at what your resume is doing well and where it's falling short, from both an information and design perspective. The second half of the free resume review shows you exactly what information an ATS will pull from your resume, what information it will be unable to identify and retrieve (such as your name, contact information, most recent job title, and most recent employer), and what top skills and keywords your resume currently ranks for.

If the ATS is unable to identify this important information or thinks you're a fit for a job when you're not, then your ATS resume will need to be further optimized before it passes the ATS compatibility test. Fortunately, our experienced team of resume experts has the expertise you need to help with that optimization and ensure that your resume has what it takes to perform well in an ATS scan.

Click on the following link to watch our latest #OfficeHours video on how to write an ATS resume to beat the bots .

Don't let the ATS stop you from landing your dream job. Get an ATS-proof resume today . This article was originally written by Amanda Augustine and has been updated by Ken Chase. 

Recommended reading:

How to Customize Your Resume for Each Job Application

5 Signs It's Time to Hire a Professional Resume Writer

Words and Phrases to Remove from Your Resume Right Away

Related Articles:

How to Maximize Your Resume Action Words to Wow the Employer

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See how your resume stacks up.

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Generative AI for resumes and cover letters: Pros and cons

Why communicating authentically—and in your own voice—is probably a better approach to writing resumes or cover letters than leveraging generative ai..

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Since we’ve reached a point where nearly half of job seekers are leveraging generative AI in one way or another for help with resumes or cover letters, it’s worth asking:

  • Is this actually the best or right approach?
  • Do the benefits outweigh the risks?
  • Might there be more compelling reasons to communicate authentically in your own voice?

Landing your next job opportunity will be a lot easier if you read this quick rundown of the pros and cons before you click “Submit.”

With generative AI making such a big splash, it’s easy to get carried away—and perhaps even to think you no longer have to write your own resume or cover letter thanks to this new tech. That’s not the case, unfortunately, but it might be able to provide assistance in the scenarios outlined below.

Overcoming obstacles, seeking inspiration

Writing a top-notch resume or cover letter isn’t easy, and it often presents special challenges for college students , recent grads and others just starting out on their career paths. Recognizing that, we think there may be specific instances where generative AI can lend a hand—say, if you’ve arrived at a definite roadblock in your writing, and you need to find a way around it.

A few concrete examples of how that might come into play:

  • You want to begin your cover letter with a different address than “To Whom It May Concern,” but you can’t think of a professional-sounding alternative.
  • You want to restructure your resume in order to highlight recently acquired skills and certifications, but a reverse-chronological resume is the only format you’ve ever used.
  • You want to switch industries, but you don’t know which keywords will be relevant to employers in this new field.

In each of these use cases, something specific seems to be keeping your progress in check, and generative AI might help point the way forward. However, you’ll still need to make substantive changes in order to make the resume or cover letter your own.

Reviewing templates and approaches

Creating functional templates for a wide variety of documents, including resumes and cover letters, is one of the simpler things that generative AI does well—and having a template in front of you probably isn’t a bad place to start.If you’re interested in taking this kind of templated approach, you’ll need to enter the right “prompt”: short sentences or phrases that the AI model will use to generate output. You might experiment with something like the following, filling in the [placeholders] as needed: Write a template for a cover letter of approximately [length requirement] words for the job of [Job Title] at [Company] in a professional tone. From there, however, you’ll need to refine, polish and put in a lot of critical thinking in order to arrive at a resume or cover letter that communicates what you bring to the table in your own voice.

Limited applications of generative AI in resume or cover letter writing are probably okay, as in the examples above—that is, as long as writing a resume or cover letter is an iterative, human-led process, and as long as the role of technology is to spark your own independent thinking. As you read, keep those two caveats in mind.

Lack of alignment

Communicating multi-level alignment between applicant and employer is one of the distinguishing features of truly excellent resumes and cover letters. For example:Alignment with the values that guide decision-making at the companyAlignment with the company’s mission or culture Alignment around the importance of diversity, equity and inclusion Mind you, expressing alignment in these areas is most effectively achieved through subtle means like word choices or the ways in which accomplishments are framed, not overt statements. Done right, it’s the kind of thing that can fast-track your first-round interview .This is an area where generative AI consistently fails. Even if you copy and paste the exact language of the job description into your prompt, for example, generative AI’s output is going to reflect that , not the broader context, like the mission of the company, around which the information should be organized.

Inaccuracies, falsehoods and outright hallucinations

Beware: If you enter the wrong job-related prompt or omit certain information, generative AI could completely misrepresent your candidacy, as the technology has a well-documented capacity to “ misrepresent key facts with great flourish .” And in the context of job applications, where factual accuracy is of the utmost importance, that capacity could turn you into someone who you are not.

Consider a prompt like the following to get a sense of where things often go awry:

  • Write me a detailed resume for the position of [Job Title] at [Company], mentioning that I have substantial experience in a similar field and demonstrating how I meet each of the qualifications and requirements listed in this job description: [link to job].

What’s wrong with this picture? For one, the lack of specificity could be interpreted by generative AI as a license to invent, resulting in a resume that in no way reflects who you are in real life.

Use of generative AI can be detected

As if inaccuracies and lack of alignment aren’t serious enough issues, here’s another one: Many employers will be aware that you used generative AI to write your resume or cover letter.

This fact should give you pause. Many companies right now don’t have hard-and-fast policies governing the acceptable use of generative AI in application materials, for example, making it hard to know what’s going to happen if your resume or cover letter gets flagged—but the outcome could be bad. And with new tools like GPTZero making it easier to identify AI-generated text, the odds of that happening go up every day.

Join our team today!

Resumes and cover letters are far from the whole story of how we hire at Johnson & Johnson, but they are pieces of it, so we hope the pros and cons above inform how you approach these documents going forward. Ultimately, we want everyone on our team to be their authentic selves—and we’re looking for resumes and cover letters that sound like it.

In the interim, if you’re eager to explore other applications of AI, such as those that are currently changing the future of health, check out all of the opportunities we’re hiring for .

Finally, be sure to sign up for our global talent community , too. It’s an easy way to stay in touch, learn more about our culture and even get updates about jobs that might interest you in the future.

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Recommendation Letter for Internship: Examples and What Makes a Good One

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Early in your career, resumes often don't say much (we've all been there). But with a strong recommendation letter, you'll have the evidence you need to showcase your skills and make your application shine. Yes, you could be one recommendation letter away from landing your dream internship .

A recommendation letter for an internship shows the hiring team that you're serious about the position and willing to go the extra mile to prove you're a good fit. “These letters offer glimpses into a candidate's capabilities beyond what resumes or academic records may reveal,” says Jarir Mallah, Human Resources Manager at the tech company Ling .

We reunited the best tips from human resources professionals, team leaders, and even a generative AI specialist to give you the ultimate guide on how to write an internship recommendation letter.

What is an internship recommendation letter?

An internship recommendation letter is a document that serves to endorse someone based on their personal character or academic performance. It is typically written by a person who knows the candidate well, such as a professor, mentor, or previous employer, and it details the applicant's qualifications, skills, and potential to excel in a professional setting.

“That being the case, the testimony that a candidate has certain hard and soft skills is not met with some second guessing”, says Martin Gasparian, owner of the law firm Maison Law who frequently conducts internship interviews. “As it's written by a highly respected person, I don't have any problem trusting it.”

A strong internship reference letter fills in the gaps that an entry-level candidate's resume might have. It provides personal insights that only firsthand observations can offer, significantly enhancing their appeal to potential employers.

What to include in an internship reference letter?

An outstanding internship recommendation letter focuses on real-world examples so the hiring team can envision how your abilities manifest on a practical level. It can include academic achievements and personal projects, for example.

“A recommendation letter for an internship should corroborate your skills, character, and potential, and confirm your ability to adapt, learn, and contribute in a professional environment,” Mallah says. “It should be specific about strengths , connect these skills to potential contributions you may bring to the role, and share instances where these skills have shone through.”

Put that recommendation letter to work — check out open jobs on The Muse and land your next interview »

How many letters of recommendation do you need for an internship?

The exact number depends on the company you’re applying to, but it’s common to be asked for one to four letters of recommendation. Always check the specific requirements in the internship application—or the recruiter might tell you during the interview process . Sending multiple letters can give a well-rounded view of your skills and character, but ensure each one offers a unique perspective.

How to ask for a recommendation letter

Follow these steps on how to choose the right person to write a recommendation letter and approach them appropriately.

1. Choose the person wisely

Approach someone who knows you well and can speak to your strengths, work ethic, and character. This could be a professor or a mentor who has observed your skills and performance over time. Make sure they have a positive view of your abilities and are in a position to give you a strong endorsement.

2. Ask politely and plan ahead

Writing a recommendation letter takes time, and a polite request shows your appreciation for their effort. Approach the person respectfully and provide ample time for them to write the letter—ideally a few weeks before the deadline.

3. Provide background information

Help the chosen person to write a detailed and relevant letter by giving them information about the internship, your resume, and a summary of your accomplishments and goals. Remind them of specific projects or experiences you’ve shared to help them craft a more personalized and impactful letter.

Recommendation letter for internship: Examples

Having concrete examples can be incredibly helpful in guiding someone on how to write one for you. We compiled some recommendation letter examples tailored to different fields to serve as inspiration and ensure you know exactly what you're asking for.

Marketing internship recommendation letter: Example #1

Dear Recruiter/Hiring Manager/Hiring Team,

I am writing to recommend [Your Name] for the marketing internship at [Company Name]. As [Your Position/Title] at [Your University/Organization], I have had the pleasure of working with [Your Name] for [Duration], during which time they have demonstrated exceptional creativity, strategic thinking, and a strong work ethic.

One of [Your Name]’s notable projects involved developing a social media campaign that increased our engagement by 35% in just two months. Their ability to analyze market trends and craft compelling content is impressive and speaks volumes about their potential in the marketing field.

I am confident that [Your Name] will be an asset to your team and excel in the marketing internship role at [Company Name]. Please feel free to contact me if you need further information.

Sincerely, [Your Recommender’s Name] [Your Recommender’s Title] [Your Recommender’s Contact Information]

Finance internship recommendation letter: Example #2

It is my pleasure to recommend [Your Name] for the finance internship position at [Company Name]. As [Your Title] at [Your University/Organization], I have closely observed [Your Name]’s academic and professional growth over the past [Duration].

[Your Name] has consistently shown a keen understanding of financial principles and a knack for detailed analysis. During their time with us, they successfully led a team in a financial modeling project that resulted in a 15% cost reduction for a simulated company scenario. Their analytical skills, combined with their teamwork and leadership abilities, make them a standout candidate for this internship.

I wholeheartedly endorse [Your Name] for the finance internship and believe they will bring valuable insights and energy to your organization.

[Your Recommender’s Name] [Your Recommender’s Title] [Your Recommender’s Contact Information]

Engineering internship recommendation letter: Example #3

I am pleased to recommend [Your Name] for the engineering internship at [Company Name]. As [Your Position/Title] at [Your University/Organization], I have had the opportunity to supervise [Your Name] in several engineering projects over the past [Duration].

[Your Name] possesses exceptional problem-solving skills and a strong foundation in engineering principles. One of their significant contributions was in a collaborative project where they developed an innovative solution to optimize the efficiency of a mechanical system, leading to a 20% improvement in performance.

Their dedication, technical expertise, and ability to work well in a team environment make [Your Name] an ideal candidate for your engineering internship program. I am confident that they will excel in this role and contribute positively to your team.

Internship recommendation letter template

Not quite there yet? Here's a template you can use to streamline the process.

I am writing to recommend [Your Name] for the [Internship Position] at [Company Name]. As [Your Recommender’s Position/Title] at [Your University/Organization], I have had the pleasure of knowing [Your Name] for [Duration]. During this time, [Your Name] has demonstrated exceptional [skills/qualities], including [specific example or project].

[Your Name] has consistently shown [positive traits such as leadership, creativity, and dedication], which makes them an excellent candidate for the [Internship Position] at [Company Name]. Their [specific skills or experiences] have prepared them well for this opportunity, and I am confident they will excel in this role.

Please feel free to contact me if you need further information.

Make your mark in a process dominated by AI

The more internship testimonial letters, the easier the interview process.

We get it—a lack of experience can make you nervous and feel less prepared compared to other candidates. However, having recommendation letters for internships from established professionals can really boost your chances. These letters can be instrumental in helping employers make informed decisions. So yes, it's definitely worth it!

Once you've got that interview, check out our 30+ Best Tips on How to Prepare for a Job Interview

what is cover letter for a resume

Hey job seekers — hiring managers are onto your ChatGPT-written applications

  • Job seekers using AI-generated applications face detection and potential rejection by employers.
  • Companies note an uptick in AI-written job applications, complicating the hiring process.
  • Experts suggest customizing AI assistance to stand out — using it as an editor instead of a writer.

Insider Today

If you're hoping to use ChatGPT to get a leg up on job applications, you might just be shooting yourself in the foot.

While companies have been leveraging AI to automatically weed out résumés, job seekers have begun responding with chatbot-generated applications to keep up — and employers are noticing.

Jakob Knutzen, cofounder and CEO of video collaboration platform Butter, said he received around 450 applicants for a product designer position. But Knutzen told Business Insider he was able to detect what he believed was ample usage of ChatGPT-written responses to the form's three questions.

"The formulations were incredibly similar and used a bunch of phrases that I would never imagine people using," he said.

When Knutzen took his concerns to a LinkedIn post , other employers reported seeing a similar trend of a spike in AI-written job applications.

Christina Hallman, who is head of demand generation for cybersecurity risk management company Outpost24, recently said she received over 250 applications for two open positions.

She told Insider she estimated that 45% of the optional cover letters were AI-generated.

"I went over to ChatGPT and I put in our live job posting, and I said give me a cover letter," Hallman told Insider. "And it spit out almost the identical template that I was receiving time and time again."

She said that it didn't necessarily eliminate the candidate from the running, but when it came down to choosing between an application that used a ChatGPT-generated cover letter and a similar one that didn't, the latter would be hired.

"It just ended being like, well, it's not helping you," she said. "It's better to have just not attached anything."

Related stories

Hallman, who said she has a decade of hiring experience, said that she's seen a noticeable increase in the use of AI in applicants over the past one to two years.

And it's likely going to keep climbing as ChatGPT and other AI tools become more accessible — and popular.

A 2023 study conducted by iCIMS found that 47% of college seniors were interested in using ChatGPT or other AI bots to write their résumé and cover letters, while 25% of Gen Z who were surveyed said they already have.

Some recruiters have considered creating "AI-proof" questions, such as requiring an introductory Loom video. Others have even set chatbot traps by sneaking hidden instructions for LLMs that show up in the applicant's response.

Although Knutzen said his company did contemplate using videos or other questions that could cut down on the likelihood of AI-generated responses, they decided against it due to concerns that the "barrier for entry would be too high."

However, some comments under Knutzen's post said that job seekers were simply leveling the playing field with recruiters — especially with an increasingly tough job market .

One person wrote, "When companies use automated systems to decide who is worthy of an interview, what do they expect applicants to do?"

Over 97% of Fortune 500 companies use automated hiring systems , according to a 2023 study conducted by Jobscan.

"I think it's more of a frustration with the application process overall," Knutzen said. "I don't think that companies are respecting the process for applicants."

Knutzen, who said his company does not use ATSs, points out that many companies tend to ghost candidates or send an automated rejection, which can discourage job seekers.

"If you don't get a lot of feedback on the applications that you send, then you begin thinking that they don't matter," he said. "If the company doesn't think it's important, why should I?"

However, Knutzen stresses that the issue isn't necessarily the use of AI but rather using it "as a writer and not an editor."

Hallman said she "fully expects" people to use AI in their jobs and applications to save time, but she warns candidates against relying on it blindly.

"It's not the use of AI that's the problem, it's the lack of customization that is coupled with it," Hallman said. "If you're going to use AI, I think you need to use it really intentionally."

She said that applicants using the same chatbot-written responses become lost among their identical competitors.

"You need to have that human checkpoint," Hallman said. "Or it will just be a sea of everyone spitting out the same thing."

what is cover letter for a resume

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