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11 Best Content Writing Services in 2024 (Reviews & Pricing)

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December 7, 2023

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Content is king. From email marketing campaigns to landing pages, content writing services have the potential to make a big difference to your bottom line.

Professional writers possess the skills and expertise to draft content that will speak to your audience, drive organic traffic, and get results. ✅ ✍️

The trick is finding content writing services you can count on. That’s where we come in!

We’ve rounded up the 11 best content writing services (with an emphasis on SEO) so you can execute a content plan that gets the job done.

• What Should You Look For in Content Writing Services?

1. Writing Studio

2. compose.ly, 3. contentwriters, 4. wordagents, 6. contentgrow, 7. express writers, 8. scripted, 10. crowd content, 10. my content pal.

What Should You Look For in Content Writing Services ?

With countless content writing companies to choose from, how do you find the right one? Here’s what we suggest looking for in high-quality content writing services:

• SEO expertise: Search engine optimization (SEO) is an ever-changing skillset that makes your web content visible, so look for a service with expert writers who specialize in SEO 📈
• Unique content : Opt for custom content that speaks to your unique target audience and engages them 
• Strict vetting : Look for content writing services that vet their freelance writers to avoid plagiarism and ensure you’re working with trusted professionals 
• Fast turnaround times : Find a content writing service that can produce the turnaround times you need to keep your project plan on schedule
• Free revisions : You deserve content you’re happy with, so look for a service that includes revisions in the cost of the content

The 11 Best Content Writing Services to Spruce Up Your Copy

Whether you need social media posts, blog writing, or white papers, we’ve highlighted content-writing services that can make it happen. Let’s dive into 11 content creation apps and websites you can count on. 🙌

Writing Studio is a professional content writing service that can help you create ebooks, ecommerce product descriptions, SEO-optimized blog posts, white papers, press releases, and more. 📃

You’ll receive fully managed content writing services, including SEO keyword research, proofreading, fact-checking, CMS formatting, and more.

Writing Studio best features

• Strict content quality monitoring to ensure you’re receiving top-notch online content
• Several content types, ranging from ebooks to newsletters
• Clear communication to work out your requirements before writers start the project
• Professional services like SEO optimization, CMS formatting, and fact-checking included in every project

Writing Studio limitations

• Limited customer feedback on popular review platforms
• Some users say the project launch surveys are too long and time-consuming

Writing Studio pricing

• 1-10k Words: $0.20/word
• 10-100k Words: $0.16/word
• 100k+ words: $0.15/word

Writing Studio ratings and reviews

• G2: 5/5 (5+ reviews)
• Capterra: N/A

Compose.ly is a content and article-writing service specializing in SEO and blog writing services. The company’s team is made up of entrepreneurs and content marketing experts who can execute cohesive content projects and produce blog articles that rank high for competitive search terms. ⬆️

Compose.ly best features

• Comprehensive SEO plans can target short- and long-tail keywords for tangible increases in traffic
• Free written content sample before you commit to a paid plan
• An account management team guarantees instant access to thoroughly vetted writers with experience in a range of specific industries
• No long-term contracts, just web content writing that can fit your budget 💰

Compose.ly limitations

• Some users say you can’t request a favorite web content writer to handle your entire content plan
• Reviewers report that it may take some time to hone in on the exact brand voice you want in your blog articles

Compose.ly pricing

• Content Writing Services : $700+/month

Compose.ly ratings and reviews

• G2: 5/5 (10+ reviews)

ContentWriters is a website content copywriting platform that connects you with specialized writers to bring your growth strategy to life. 🌱

Connect with freelancers who can meet your content needs on time while writing to your target audience and demonstrating an understanding of your subject matter.

ContentWriters best features

• SEO services allow you to target keywords and terms that will increase visibility and help your site rank higher on search engine results pages
• 100% content satisfaction guarantee with revisions included in every piece of content
• Secure platform that allows you to connect with hand-selected professionals
• Account management and custom content calendars make it easier to execute your SEO strategy

ContentWriters limitations

• Advanced content management features are not available on the Self Service plan; interested users must upgrade to the Managed Services plan
• User reviews mention the need for a 12-month contract on the Managed Services plan with no shorter contracts available

ContentWriters pricing

• Self Service: $99+/piece
• Managed Services: Contact for pricing

ContentWriters ratings and reviews

• G2: 4.6/5 (80+ reviews)

WordAgents is a content writing agency run by a team of SEO pros who specialize in improving search rankings.

Connect with writers who can turn briefs into SEO-friendly content. They’ll help you improve brand awareness and lead generation without having to worry about keyword stuffing or plagiarism.

WordAgents best features

• Connect with SEO writers, editors, and strategists who can help you rank and build authority in any industry
• Rely on AI and SEO article writing tools to create web pages and blog posts that drive conversions
• Preview writing samples before you pay anything to ensure you know what you’re signing up for

WordAgents limitations

• SEO Lite plan does not provide human-written content; users get access to AI-generated content that has been edited by humans
• Full marketing services are restricted to the SEO Supreme plan

WordAgents pricing

• SEO Lite: $290/month
• SEO Supreme: $890/month

WordAgents ratings and reviews

Verblio is an SEO content writing service that boasts low per-word fees and content designed to drive conversions. Get access to a network of more than 3,000 vetted SEO content writers capable of producing effective, satisfaction-guaranteed copy for businesses in any industry.

Verblio best features

• User-friendly interface is easy to navigate
• Content writing services specialized for startups, marketing agencies, ecommerce brands, service providers, and digital publishing companies
• Content writing services include homepage writing, blog articles, social media posts, marketing emails, white papers, press releases, and more
• Network of U.S.-based writers and editors who speak English as their first language

Verblio limitations

• Most content is not written by people; customers receive AI-created content with human editing
• Reviews mention that preferred writers often reject articles, which may delay content strategies until another suitable writer is found

Verblio pricing

• Self-Serve: $49.50/month plus $0.06/word
• Enterprise : Contact for pricing

Verblio ratings and reviews

• G2: 4.5/5 (40+ reviews)

ContentGrow is a platform designed to match freelance writing talent with clients using a straightforward workflow app. Each writer is carefully vetted through a multi-step process. Build your team of preferred freelance writers who can accept content orders on a first-come, first-serve basis. ✨

ContentGrow best features

• Get access to a shortlist of project-appropriate writers to make it easier to connect with the talent you need
• Request article pitches from a wide range of writers and only pay for content when you receive a story idea you like
• Chat with the ContentGrow team if you have questions about how to create briefs, request pitches, or connect with freelancers
• Receive quick response times and satisfaction-guaranteed work

ContentGrow limitations

• No flat pricing plan; writers may give preference to clients who are willing to pay higher per-word prices
• The hiring process relies on commissioning pitches from writers before an article is written, which may result in slower content-writing services

ContentGrow pricing

ContentGrow does not provide pricing information. However, users state clients can set preferred per-word rates that writers must accept before taking on a project.

ContentGrow ratings and reviews

• G2: 5/5 (2+ reviews)

Express Writers is an SEO content writing service that provides high-quality copy and access to seasoned industry professionals. Let the writers do the heavy lifting and creative content production , whether you need infographics, ebooks, blog posts, or all of the above. 🏋️

Express Writers best features

• Content Shop lets you browse different types of content and average service costs before choosing a writer
• Pay per word to ensure your content calendar fits your budget
• Writers do in-depth research and fact-checking for all copy to ensure you’re getting high-quality content
• Revisions and proofreading are included in the per-word prices so you get publish-ready content every time

Express Writers limitations

• Users report that content sometimes encounters unexpected delays, making it hard to stay on schedule
• Some users say they struggle to get quality consistency between writers even when requesting expert-level service providers

Express Writers pricing

• Self-Service: Flexible per-word pricing

Express Writers ratings and reviews

• G2: 4.5/5 (10+ reviews)

Scripted is a content writing service that combines AI-powered copywriting with human expertise so you can enjoy the best of both worlds. Take advantage of flexible pricing options to suit any budget, place orders with ease, and communicate with writers in real time.

Scripted best features

• Free access to AI writing tools so you can draft content for your in-house teams to edit and improve
• Access to thousands of freelance writers who specialize in various industries so you get the expertise you need
• Members on paid plans can work with the Scripted team to create a winning content strategy (not available for Free plan users)
• Connect with writers through the Scripted team so you can enjoy consistent communication

Scripted limitations

• Free plan only provides access to AI-generated content; most plans emphasize AI-generated content with human editing
• Some users report that finding the right writers for their needs is time-consuming

Scripted pricing

• Starter: Free
• Pro: $199/month
• Team: $499/month
• Enterprise + Agency: Contact for pricing

Scripted ratings and reviews

• G2: 3.1/5 (50+ reviews)

Upwork is a freelance marketplace with professionals from a wide range of industries, including a massive network of content-writing specialists. 

Find talent, manage contracts, improve collaboration in the workplace , review work, and pay freelancers, all from one secure platform. 🔐🥇

Upwork best features

• Check freelancer profiles, see projects they’ve completed, read reviews from their past clients, and sort writers by rating
• Secure payment platform keeps you and the freelancer protected; you can add tips for a job well done, break projects into milestones, or pay by the hour
• Create job postings for writers of specific skill levels, locations, time zones, and other qualifications
• Build long-lasting relationships with writers, editors, and other freelance professionals

Upwork limitations

• Users report the quality of content and communication varies between freelancers
• The rating system can result in low star ratings on your client account, discouraging top talent from accepting work

Upwork pricing

• Basic: $49.99+/month plus cost of content
• Enterprise : $849/month plus cost of content

Upwork ratings and reviews

• G2: 4.6/5 (1,800+ reviews)
• Capterra: 4.5/5 (100+ reviews)

Crowd Content is an enterprise content writing service with a network of more than 6,000 freelance copywriters. Use the platform to connect with writers of your chosen skill level and area of expertise to help scale your business with targeted content. 🎯

Crowd Content best features

• Projects that require fast turnaround times are often completed within 24-48 hours
• Flexible pricing allows you to adjust the per-word rate to match your project’s budget
• User-friendly platform makes it easy to place orders, pay freelancers, and review content
• Multiple content types, ranging from landing pages and blog articles to social media posts and marketing emails 

Crowd Content limitations

• Reviews mention difficulty finding freelancers who consistently produce high-quality work
• Users say the internal scoring system for writers and written content can be confusing

Crowd Content pricing

• Marketplace: $0.035+/word

Crowd Content ratings and reviews

• G2: 3.9/5 (10+ reviews)

My Content Pal provides you with stress-free, well-researched content. They have a strict no AI policy, guaranteeing 100% human-crafted, SEO-optimized content that will resonate with your brand’s unique voice and your audience. 

My Content Pal is one of the only agencies that allow you to work directly with the writer. They provide your brand with a dedicated writer who’ll work on your campaigns and interact directly with your team.

My Content Pal best features

• Strict no AI policy: Each piece of content is crafted by skilled human writers, ensuring brand alignment and authenticity. 
• SEO Success Manager: You’ll benefit from expert SEO insights from a dedicated SEO Success Manager.
• Build a relationship with your writer: You can engage directly with your dedicated writer.
• Loyalty program: Long-term customers will receive credits to use on the editing service or graphic design services.
• Affordable excellence: You can get premium content for as little as $0.08 per word.
• Customizable plans: Purchase words based on your requirements, from just 10,000 words to 200,000 words.

My Content Pal limitations

• You don’t get to pick your writer, but they’ll happily replace the writer if it’s not a good fit
• Reviewers report that it may take some time to get started. My Content Pal has a lengthy but thorough onboarding process.
• Content turnaround time of 72 hours for Dedicated Writer clients

My Content Pal pricing

• My Content Pal offers pricing from $0.08 per word with no hidden fees. Their packages are scalable to accommodate unique content needs. They offer a full refund if you’re unhappy with the content.

My Content Pal ratings and reviews

• Trustpilot : 4.8/5 with 54 reviews

Other Content Writing Tools

Not ready to hire a copywriter or commit to a content writing platform? Want to provide your in-house writers with the tools they need to succeed? We’ve got you covered with everything from content writing templates to industry-leading AI content generation.

ClickUp is the leading project management software on the market. While the platform doesn’t offer content writing services, it has several tools to help with press releases, product descriptions, and more.

Need to produce great content in a snap? ClickUp AI can generate emails, blog content, digital marketing copy, project briefs, meeting agendas, and status reports with simple prompts. It can also summarize meeting notes and generate action items, saving your team time and money. 🤩

Ready to connect your content to your workflows? Use ClickUp AI to create quality content in ClickUp Docs to enable seamless collaboration.

Want to give your content marketing strategy a facelift? Use ClickUp’s Content Management template to dial in your project plan. ✅

ClickUp can do it all. Seriously. Take a look at what you get:

• Content writing templates and communication plan templates for every purpose
• Hundreds of AI writing tools purpose-built for project management
• Content calendar templates to keep your projects on track
• Tools and features designed to improve workplace collaboration

ClickUp Teams Marketing makes it easy to brainstorm, plan, and execute content marketing campaigns across all platforms. Use it alongside ClickUp AI to generate campaign ideas, content briefs, case studies, and more without ever leaving the platform.

ClickUp best features

• Content calendar software to keep your marketing and SEO plans on point
• Hundreds of AI tools to help you produce high-quality content
• Library of over 1,000 ready-made templates to fast-track every project
• Content marketing software to boost your search engine rankings and drive traffic to your site

ClickUp limitations

• Some users report a learning curve when familiarizing themselves with ClickUp’s tools (solved with free video tutorials and FAQs)
• ClickUp AI is only available on paid plans

ClickUp pricing

• Free Forever
• Unlimited: $7/month per user
• Business: $12/month per user
• ClickUp AI is available on all paid plans for $5 per Workspace member per month

ClickUp ratings and reviews 

• G2: 4.7/5 (9,200+ reviews)
• Capterra: 4.7/5 (3,900+ reviews)

Words That Win

This curated list of the 11 best content writing services reflects evolving industry standards in industries across the board. Whether you’re in the market for SEO content writing services for your ecommerce site or need a freelancer to craft social media posts or white papers, you want vetted professionals who can deliver high-quality, original, and engaging content. 

Explore what other content writing tools can do for you. Get started for free today and sign up for ClickUp ! 🌞

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What is Content Writing? (Beginners Guide)

Content writing is an excellent career opportunity with plenty of opportunities to be creative, work with new people, and earn a good salary.

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What Is Content Writing?

What does a content writer do, how to become a content writer, content writing tips, content writing examples, how much do content writers get paid, should you become a content writer.

Content writing is the process of planning, writing, and publishing web content to satisfy the needs of a specific audience. The aim is to share valuable information to earn customer trust, improve engagement, and establish credibility in your niche.

A content writer creates written material for websites, blogs, and other digital media. They engage and inform audiences through well-researched and compelling content.

The fundamental role of a content writer starts with understanding the target audience of the company they’re writing for. The best content writers know how to adjust their tone of voice and marketing efforts to suit the expectations of their target audience.

Some of the tasks a content writer may be responsible for include:

Keyword research: While some companies have separate SEO experts responsible for keyword research, good content writers should have the skills to perform keyword research and identify terms and phrases to use in the content.

Content strategy: Content writers can work solo or with content marketing specialists and assist in developing an end-to-end content strategy. This could involve determining what kind of content to create for each channel.

Content writing: Perhaps the most important role of a content writer is actually creating content. Content writers create everything from blog posts to web pages on behalf of a client.

Proofreading and editing: Some content writers do all of their proofreading and editing themselves.

Publishing: Content writers will usually be able to upload their content to various platforms. This could mean adding posts to a WordPress site and scheduling them.

The key to successfully starting a job in content writing is developing your skills and gaining as much experience as possible. Here are some steps for beginners to start with content writing with no experience:

• Enroll in a course
• Practice your writing skills
• Develop complementary skills
• Find your niche
• Build your experience

1. Enroll in a course

While you don’t need a specific content writing degree to get into this industry, a content marketing certification or a digital marketing certification can be useful.

Enrolling in an online course is an excellent way to develop some of the necessary skills you’ll need to impress and attract potential clients. You can even get a copywriting certificate to add to your resume.

When looking for suitable courses, focus on the aspects of content writing you’re most interested in. For instance, if you want to get involved with content writing from an SEO perspective, look at courses covering digital marketing , SEO Courses , and writing.

You may decide to take a selection of different courses to build out the appropriate skillset.

2. Practice your writing skills

Many people aspire to be writers, particularly when they have a creative mind and a talent for language. However, only a handful of hobbyists turn their skills into a profession.

The only way to actively pursue your career in content writing is to begin practicing. It takes many hours to become the kind of writer a professional team or business would want to hire.

Begin by writing blogs for your own website, where you can advertise your skill, collect testimonials, and build a portfolio over time.

You can also get involved with online writing forums and groups to gain inspiration. You could even volunteer your writing services to publications you like. This will help to build your skills while getting your name out there.

Our Content Marketing Course will teach you everything you need to know about content writing.

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3. Develop complementary skills

Writing is the most important talent you’ll need to become a professional content writer.

However, there are other skills that can come in handy and improve your chances of getting the attention of potential clients. For instance, you’ll need fantastic communication skills to interact with clients and companies you work with.

Learning how to convey your ideas effectively to a wide audience will be essential as a content writer.

You’ll also need good research skills. Ensure you know how to track down credible sources of information when developing your career as a content writer.

Other complementary skills may include:

• SEO : Most companies want their content writers to have some basic search engine optimization .
• Problem-solving : Problem-solving skills will help you to come up with unique ways of using content to address the needs of your clients.
• Adaptability : The ability to adapt, constantly grow, and develop new skills is essential to a content writer. The tools you use to convert customers for your audience will likely change over time, so be ready to evolve frequently in your career.

4. Find your niche

While some content writers and copywriters will work on a broad range of topics across a wide variety of companies and industries, a general approach can make it difficult to stand out.

You may find you can reach a wider audience and spend more time on work you actually enjoy with a niche.

Focusing on a specific area of specialization could mean you work best for companies in the healthcare or technology industry. The more you focus on this space, the more you develop your reputation and attract potential future clients.

Alternatively, your niche could involve looking at a specific aspect of content writing. You might be particularly good at writing engaging blog posts, creating social media content, or producing whitepapers for technical companies.

5. Build your experience

Finally, the most important thing that matters to people planning on hiring a content writer is usually experience. Your future employers want to see evidence you have skills in your space.

The best way to begin building experience as a content writer is to create a portfolio of work you can share with your employers. These are basically examples of your content in the form of ad mock-ups, blog posts, and social media campaign ideas.

Once you have your portfolio and you’re posting regularly on your own website blog, look for opportunities to branch out and gain more experience.

Contributing to reputable sites, even if you don’t get paid for it, will help to demonstrate your writing skills. You can also consider offering clients a discount price in exchange for a review when you finish their project.

Follow these tips to become better a content writing.

1. Write content for all the stages of the marketing funnel

Content marketers use content to direct prospects through the different stages of the digital marketing sales funnel . Each stage of the customer journey requires a different approach to content.

For example, during the awareness stage ( top of the funnel ), your content would aim to inform and attract customers.

During the consideration stage, you highlight the benefits of your products or services against competitors.

At the bottom of the funnel, you write content to convince customers to purchase a product or perform a desired action.

2. Always do your research

Research is vital for content for a variety of reasons. First, you need to conduct research to determine who you’re writing for.

The best content writers cultivate a specific voice to speak to a certain audience. The more you understand your customer, the more you can connect with that person on an emotional level – generating conversions.

It’s also important to research any information you will be writing about. Factual, credible information is key in content production, even if your writing is primarily for entertainment purposes.

Studies show if a brand generates fake content about products or services, around 59% of customers will stop buying from this company immediately.

To make your content as compelling as possible, research:

• Your subject matter: Learn as much as possible about the topic and use references to reputable sources to give your work credibility.
• Customers: Know your audience. Building buyer personas and understanding how customers respond to different content at various stages in the consumer journey will improve conversions on a significant scale.
• Competitors: Understanding what your competitors produce in terms of content will give you some valuable inspiration. It also helps when you’re trying to make your content unique from what’s already available on the market.

3. Master the critical components of content

Every piece of content is constructed with a series of different elements. For written content, specific components are more important to capturing and converting customers than others. For instance, you’ll need:

Head-turning headlines: Headlines determine whether your audience will bother reading the rest of the article, eBook, or any other content you produce.

If your headline isn’t engaging, readers will just hit the back button. Engaging headlines are thought-provoking and interesting.

Try techniques like using numbers to demonstrate authority, such as “98% of marketers say…” or asking questions: “Do you know these email marketing tricks?”

A compelling hook: You only have a matter of seconds to keep readers engaged after they’ve read your headline. The first sentence or two is crucial in keeping your audience’s attention. Make sure you get this first section right.

Stay clear and focused: Don’t confuse your audience with a hundred different ideas in one piece of content. Focus on a specific topic and concentrate on giving your customers plenty of actionable advice to walk away with.

Remember, use a tone of voice specific to your target audience and the persona you’re writing for. This will help to make your content more compelling to the right people.

4. Edit and optimize everything you write

Finally, great content takes work. Most content writers don’t publish the first version of the piece they write. Taking the time to read through the content is crucial.

Remember, any grammatical error or unusual sentence can confuse your audience and send them running in the opposite direction.

Often, it’s helpful to have a separate proofreader on hand when creating content because they can examine your work objectively and spot things you’ve missed. Other ways to enhance your work include:

Checking for content SEO : Have you used keywords naturally and organically throughout the post? Are there internal links for page connections on your site and external links for credibility? Have you optimized your H1 tag , meta tags, headlines, and title tags?

Examining readability: Is your content divided into logical segments? Have you got subheadings to guide your reader, short paragraphs, and plenty of bullet points? Keep everything as clean as possible to improve readability.

Looking at relevancy: Is every part of your content as relevant as it should be? Can you remove anything that isn’t useful to your audience?

The most common forms of content a content writer may be asked to create are:

Blogging: Blogs are a central part of building a strong content strategy . They can convey ideas about products and your brand while highlighting your thought leadership. Blogs can also be useful for SEO purposes, building organic traffic , and raising brand awareness.

Email: Writing content for emails can help to convert customers, as well as generate better engagement for your business. Email marketing also helps to build loyalty and strengthen your opportunities for repeat purchases.

Social media: Social channels require content writers to communicate various ideas and campaigns as effectively as possible.

Product content: Selling products and services requires a unique set of writing skills. You’ll have to balance sales copy with storytelling and SEO strategies.

Brand journalism: PR news releases, customer and brand stories, and internal communications can all require the support and guidance of a content writer.

Whitepapers and eBooks: Content writers can help to produce highly technical and professional content that requires a focus on a specific subject. This helps to strengthen the authority of the brand.

Video scripts: If scripts are required to create videos or even podcasts for a company’s branding purposes, a content writer can assist with this.

The average salary for a content writer (1-4 years of experience) is around $52,000 per year in the US. Experienced content writers (10-19 years of experience) may earn around $60,000 annually.

Indeed.com says content writers earn around $20.76 per hour. Your exact earnings will depend on your area of specialization and the kind of companies you work with regularly.

Content writing can be a highly engaging and satisfying job role for many people. It’s an exciting career with plenty of opportunities to be creative, work with new people, and develop your skills. However, it also requires significant dedication and hard work.

If you have a way with words and you know how to produce content that speaks to people, a content writing position could be ideal for you.

Alex Chris is a digital marketing consultant, author, and instructor. He has more than 18 years of practical experience with SEO and digital marketing. Alex holds an MSc Degree in eCommerce and has consulted with Fortune 500 companies in different industries. He blogs regularly about SEO and Digital marketing, and his work has been referenced by leading marketing websites. Connect with Alex on Twitter and LinkedIn .

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November 25, 2023 at 8:21 pm

I learned a lot more about Content writing in this short article than I have learned about it in the past four years after completing my Digital Marketing Certificate course in 2019. The article is rich, lucid, and engaging to the last sentence. Wonderful work and honest help to people who need to get started on content writing as a career.

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20 best content writing services to find fantastic writers

Most businesses will require writing services at some point of time, so here's a handy guide to understanding the different types available and where to find the right talent.

Falencia Naoenz , Valery Moniaga , Patrecia Meliana

The need for professional content writing services has been steadily increasing each year, and the practice of content marketing has proven to be an effective method for attracting leads and increasing traffic overall.

Nearly 40% of marketers perceive content marketing as a very important part of their marketing strategy at large, and 24% said they planned to increase investment in content marketing in 2020.

What makes content marketing so popular is that most consumers prefer to learn about a product or service via a well-crafted story, rather than an intrusive popup or banner ad. Audiences today are actively seeking authenticity and relatability from brands, and thus demand insightful content. This can take many forms, be it an eBook, articles in a company blog, social media posts, or even an autobiography of the CEO.

As simple as it may sound, the harsh reality is that 65% of professionals find it challenging to produce engaging content . In fact, when surveyed, only 9% of companies grade their content marketing strategy as excellent, while most of them self-evaluate at an ‘average’ score.

This shows that having a partner to help the brand produce high-quality content is important for the long haul. By developing a game plan and creating engaging stories, content writing services can help build an authentic relationship between the brand and its target audience.

The lists below will guide you on the different types of writing – and we've also put together a list of 13 sites to find a writer for your needs.

Top content writing services

Contentgrow, express writers, crowd content, rightly written, text workers, contentwriters, semrush content marketplace, text mercato, content whale, types of writing, technical writing, copywriting, seo writing, press writing, ghostwriting, website writing, article writing, types of writing.

As a form of online marketing, content writing usually composes written material for specific marketing purposes. It includes copywriting, SEO writing, social media posts, email campaigns, and video content.

Like doctors who focus on a specific field of medicine, content writers specialize in only one or two aspects of content writing and master them to perfection.

Hence, businesses need to know these differences to meet their business objectives. Consider what content you need, and then determine which copywriters could best help you accomplish your goals.

Technical writing is content writing that clearly explains complex processes or topics. Technical writing is often used in science, engineering, and technology and requires a deep understanding of the subject matter.

Technical writing is essential for any organization to offer simple technical documentation that helps explain complex processes for its products, end-users, customers, and internal workforce.

Reports from the U.S. Department of Labour Statistics stated that employment for technical content writing is expected to rise at a 12% higher rate between 2020-2030 compared to the general standard of other writing professions.

Copywriting focuses explicitly on creating promotional materials, generating leads, and helping businesses promote their products and services.

This can include sales letters, advertisements, website content, and other marketing materials. Copywriters use persuasive language to persuade potential customers to take a straightforward action, such as signing up for a service or making a purchase.

SEO (Search Engine Optimization) writing focuses on improving a website's ranking by strategically incorporating specific keywords and phrases to help the website rank higher in search engine results pages (SERPs).

SEO writing also ensures that the content is high-quality and provides value to the reader. This can improve the user experience on the website, which can also help to improve the website's search engine rankings.

They are usually used in blog posts, articles, and also website pages, especially pages featuring services or products.

Another form of content writing also includes press writing, which refers to developing written content to promote a product, service, or event to the media.

Press writing includes writing pitches, press releases, and other materials created to grab the attention of media members to get them to cover the product and service in their publication channels. Press writing is essential to content writing, as it can help boost a company's visibility and exposure.

On the other hand, Ghostwriting is a type of content writing in which a writer creates content for another person or company, but the work is published under the client's name.

Ghostwriting is often used by busy executives or public figures who need more time or expertise to write their content.

In content writing, website writing is a collection of related web pages that typically contain written content and media such as images and videos. Website writing provides information to users who visit the site and promote the products or services the site owner offers.

Website writing involves creating the written content for a website, including the text on each page and any additional resources such as blogs or articles. This content should be well-written, informative, and engaging to communicate the website's message effectively and attract and retain visitors.

It also often goes hand-in-hand with SEO writing in order to make a certain page rank higher in search results.

As the name suggests, it is a type of content writing that involves creating pieces for publication on the internet. Article writers use their expertise on a specific subject to craft well-researched articles that provide value to the readers.

These articles are typically published on websites or blogs to educate or entertain the readers. It can be informative, educational, or entertaining and is often used to build a relationship with readers and establish a brand's voice and personality.

Recommended firms offering content writing services

Services: Specializes in journalism-style content, corporate blogging, and long-form articles. It also supports multimedia content creation.

Pros: No subscription fee; you pay only for the work completed. The platform has a strong network of freelancers across various regions.

Cons: Limited to specific content types (journalism, PR).

Pricing: Varies based on project scope, but you set the rate, and the platform takes a small commission.

G2 rating: 5.0/5.0 (2 reviews)

ContentGrow is likely the best option when seeking to save time and money on journalism-style writing and corporate blogging in the US or Asia. The team custom-curates the right talent for each project, so you can spend time focusing on what’s important to the business.

The workflow app itself is also a time saver. It reclaims hours content managers would otherwise spend digging through messy email chains and updating untenable spreadsheets.

The app and service are potentially free to use on the client-side. There is no subscription fee on ContentGrow. It facilitates payments between the client and its private freelance team and takes a small commission only when stories are complete. The margin can come from the client, the freelancer, or be split between both parties. Click here to get a shortlist of talent or sign up for a company account to get started.

Services: Offers blog posts, press releases, newsletters, video scripts, and more. Combines AI-powered copywriting with human expertise.

Pros: Wide range of writing services; access to both AI and human writers; flexible pricing plans.

Cons: The free plan only includes AI-generated content; finding the right writer can be time-consuming.

Pricing: Starts at US$199/month for the Pro plan.

G2 rating: 3.1/5.0 (54 reviews) 

This US-based firm claims to help with various content marketing needs, be it blog posts, press releases, web pages, newsletters, or video scripts. You’ll need to pay a monthly membership fee to use the services, ranging from US$1,000 to US$10,000 per month. This includes access to a 6,000+ writer pool and content creation services.

Services: Provides SEO articles, case studies, email copy, product descriptions, and more.

Pros: In-depth research and fact-checking; flexible per-word pricing.

Cons: Occasional delays in content delivery; varying quality between writers.

Pricing: Flexible per-word pricing; enterprise pricing available on request.

G2 rating: 4.5/5.0 (10 reviews)

With more than 90 writers across multiple industries, this firm provides various content writing services, including long-form SEO articles, case studies, email copy, product descriptions, and marketing slides. The UK-based agency charges between US$95 to US$450 for blog articles.

Services: Specializes in SEO content, web content, landing pages, social media posts, and marketing emails.

Pros: Fast turnaround times (24-48 hours); flexible per-word pricing.

Cons: Inconsistent content quality; complex internal scoring system.

Pricing: Marketplace starts at US$0.035/word.

G2 rating: 3.9/5.0 (10 reviews)

This Canada-based firm is a self-serve platform to buy content from over 6,000 professional writers in its database. It has a strong base of writers in native English-speaking regions such as the US, UK, Canada, and Australia. The company specializes in SEO and web content, with prices starting from US$0.02-0.12 per word, depending on writer expertise.

Services: Focuses on translation, content writing, and proofreading in over 50 languages.

Pros: High-quality multilingual content; flexible pricing.

Cons: Higher cost for advanced writing and expertise.

Pricing: Starts at US$0.066/word for standard content.

Textmaster is a France-based SaaS for professional translation, web content writing, and proofreading. Textmaster offers translation and content creation in over 50 languages, with a standard turnaround time of 24 hours for translations. The firm charges US$0.09 per word, while content writing starts from US$0.07 per word.

Services: Offers corporate blogging, technical writing, taglines, and reviews.

Pros: Affordable and specializes in corporate blogging.

Cons: Limited range of services.

Pricing: Starts at US$35 for a 500-word article.

Based in Singapore, this firm provides a platform for managing content orders and output. Its specialty is corporate blogging, but the company also offers a wide array of other services such as technical writing, taglines, and review writing. The company’s rate starts from US$35 for a 500-word article and goes up based on writer expertise.

Services: Provides articles and website copywriting, focusing on specific niches like legal and real estate.

Pros: Straightforward service; consistent pricing.

Cons: Limited to specific verticals.

Pricing: US$0.07 to US$0.10 per word.

This US-based agency’s offering is quite straightforward. The firm offers article writing and website copywriting in eight specific verticals, which include entrepreneurship, legal, and real estate. Text Workers charges a flat fee of US$0.07 to US$0.10 per word for its services.

Services: Produces blog posts, social media posts, newsletters, and more.

Pros: US-based writers; content marketplace available.

Cons: Higher starting prices.

Pricing: Starts at US$99 per piece of content.

G2 rating: 4.5/5.0 (100 reviews)

With a US-based team of writers, the firm offers a wide range of content creation services, which includes blog posts, social media posts, and newsletters. The firm will match your project with appropriate writers before the work commences. The firm’s pricing starts from US$99 per piece of content.

Additionally, ContentWriters also provides a content marketplace, where clients can purchase a completed article for US$110.

Services: Offers articles, product descriptions, website copy, and press releases.

Pros: Backed by SEMrush, integrates with their other marketing tools.

Cons: Limited customization options.

Pricing: Starts at US$40 for a 500-word article.

G2 rating: 4.6/5.0 (10 reviews)

In 2019, the famous marketing software SEMrush expanded its offerings into the content creation space. The firm provides seven content creation types: articles, product descriptions, website copy, email newsletters, press releases, stocked media, and ebooks. For articles, the pricing starts from US$40 for 500 words.

Services: Provides affordable content creation, mainly targeting small businesses.

Pros: Extremely affordable; good for bulk content.

Cons: Limited to simpler content types.

Pricing: Starts at US$7 for a 500-word article.

Launched in 2015, this India-based content writing service provider may be the more affordable option for your needs. It’s extremely cheap, at only US$ 7 for a 500-word article. The firm claims that it works with “qualified writers,” and undergoes a series of checks to make sure the work result meets SEO best practices.

Services: Focuses on guest posts, blog posts, website content, and local SEO services.

Pros: Offers bulk orders and SurferSEO optimization.

Cons: Higher cost for specialized content.

Pricing: Starts at US$0.07/word.

As the name suggests, this UK-based firm provides a variety of SEO-related content creation services. Apart from article creation, clients can also buy guest posts on other blogs, as well as business website indexing services. Working with US- and UK-based writers, SEO Butler charges US$25 for a generic 500-word article.

Services: Offers blog posts, articles, product descriptions, and more.

Pros: Managed service with a focus on quality; flexible plans.

Cons: Higher prices compared to competitors.

Pricing: Plans start at US$39.95/month.

G2 rating: 4.5/5.0 (42 reviews)

If you’re looking to create written content along with a video to accompany it, then this US-based firm can be a good choice. Verblio charges US$70 for a 600-word article, with an additional fee of US$75 for video creation. There are two types to choose from: teaser video (suitable for social media) and summary video (to help increase article engagement).

Services: Content marketing, including blogs, infographics, videos, and social media.

Pros: Comprehensive services; strong emphasis on strategy.

Cons: Expensive; best suited for larger businesses.

Pricing: Custom pricing based on services.

G2 rating: 5.0/5.0 (12 reviews)

This is a good solution if you’re looking for an agency to handle your end-to-end blogging needs. Brafton offers various content creation services, including SEO-friendly articles, e-books, infographics, and website copywriting.

Brafton's cost structure depends on factors such as length, design, and topic requirements. The firm usually charges between US$400 and US$1,300 per article, while e-book creation starts from US$200 per page.

Services: Content writing, SEO, content strategy, and digital marketing.

Pros: Strong SEO focus; tailored content solutions.

Cons: May be too specialized for general content needs.

Pricing: Custom pricing based on project scope.

G2 rating: 5.0/5.0 (7 reviews)

Among the more budget-friendly choices in this list, Justwords is an Indian content agency specialising in offering multiple content writing services like long-format blogs, B2B, and ecommerce content. They also specialise in SEO content marketing services. Started in 2010, founder Payel Mukherjee emphasizes on quality and personalisation in every project they undertake.

Services: Wide range of content services including blogs, white papers, and website content.

Pros: Affordable; suitable for bulk orders.

Cons: Inconsistent quality reported.

Pricing: Custom pricing based on project requirements.

G2 rating: No rating yet

Content Whale provides a wide range of content writing services, including blog posts, website content, product descriptions, and more, catering to various industries. With a focus on affordability, their pricing starts at US$25 per 500 words, making it a budget-friendly option for businesses looking for quality content without breaking the bank.

Services: Freelance marketplace offering a wide range of writing services.

Pros: Large pool of freelancers; flexible payment models.

Cons: Varies greatly in quality; requires more management from the client.

Pricing: Typically US$49.99+/month for basic membership, plus the cost of content.

G2 rating: 4.6/5.0 (1,768 reviews) 

Upwork connects clients with a global network of freelance writers across multiple industries. The platform offers flexibility in choosing writers based on experience, project requirements, and budget. Prices vary significantly depending on the freelancer’s expertise and the scope of work, making it a versatile option for businesses of all sizes.

Services: Freelance platform for a wide variety of content types.

Pros: Very affordable; quick turnaround.

Cons: Quality can vary significantly.

Pricing: Starts at US$5 per gig, but professional services can be higher.

G2 rating: 4.3/5.0 (431 reviews) 

Fiverr is a marketplace where businesses can find freelance writers offering services at various price points, starting as low as US$5. The platform is known for its wide range of content writing services, from blog posts to product descriptions, allowing clients to choose writers based on ratings, reviews, and specific project needs.

Services: Offers custom content with variable pricing tiers.

Pros: Only pay for content you approve; fast turnaround.

Cons: Variable quality; higher rejection rates.

Pricing: Starts at US$0.01/word for standard content.

G2 rating: 3.9/5.0 (17 reviews) 

iWriter provides a straightforward platform for ordering content, with a focus on affordability. Prices start as low as US$3 per article, making it an attractive option for businesses on a tight budget. However, the quality of content can vary, so it’s essential for clients to carefully select writers based on their ratings and previous work.

Services: Provides blog posts, web content, product descriptions, and more.

Pros: High-quality content; matches clients with the right writer.

Cons: Premium pricing.

Pricing: Starts at US$74.95 for a 500-word blog post.

G2 rating: 5.0/5.0 (16 reviews) 

Compose.ly focuses on matching clients with vetted professional writers, ensuring high-quality content across various industries. The platform offers services including blog posts, website content, and marketing materials, with pricing starting from US$75 per blog post. It’s an excellent choice for businesses seeking reliable and polished content.

Services: High-end content creation, strategy, and analytics.

Pros: Access to top-tier writers; comprehensive content solutions.

Cons: Expensive; geared towards enterprise clients.

G2 rating: 4.6/5.0 (96 reviews) 

Contently is a premium content writing service that connects brands with top-tier freelance writers and content strategists. Known for its high-quality output, Contently offers customized pricing based on the specific project and the expertise of the writers involved. It’s ideal for businesses looking for expertly crafted content and comprehensive content strategies.

Why use outsourced professional content writing services?

As the famous Peter Drucker once said, “Do what you do best and outsource the rest.” Hiring a content writing agency is the secret to helping brands get the best results with an appropriate budget and ideal turnaround time.

Here are a few reasons to invest in pro content writing services.

Level up content quality. Firms offering content writing services know how to hook your audience’s attention. According to data by Chartbeat, more than half of the people who visit a website spend less than 15 seconds there. On the other hand, 44% of millennials claim that they decide whether to click on a link after reading the headline alone. These stats show that content know-how can make or break the audience’s impression of a brand. By working with a content writing agency, brands can transform a business message into an interesting narrative, and avoid taking overly hard-selling positions.

Free up some time. As a business owner, hiring content writing services will help save an immense amount of time — and let you as an entrepreneur focus elsewhere. Relying on a freelance workforce allows you to be more focused on the pursuit of success. A study by ScaleTime also found out that CEOs who delegate have been shown to generate 33% more revenue than those with low delegation skills.

Boost online visibility. It’s no secret that Google prioritizes high-quality content over quantity. So it’s not just a matter of labor when trying to get onto the first page of the search results. Managers need to produce the most insightful content for each topic at hand. Brands have a better chance of doing this correctly when working with third-party experts.

In-house marketers often misjudge the value that content writing companies bring to the table. Sometimes, brand managers expect instant results. But the truth is that content marketing doesn’t work like that. The results more often come in like a slow, consistent burn. When done right, your investment in partnering a content writing agency will pay-off via increased traffic and more inbound leads over time — think months, or years even.

What kind of content writing services can be outsourced?

Here are some common services that can be outsourced to a content writing agency.

Corporate blogging

Blogging consistently is one of the main keys for businesses to successfully build brand awareness. Hubspot observed brands that publish 16 or more posts per month get almost 3.5 times more traffic than brands that publish 0 to 4 articles. Three key elements for successful corporate blogging include consistency, quality, and quantity.

Translation

For ease of communication with potential clients around the globe, brands ought to create credible content that is then translated into multiple languages. By partnering with multiple content writing agencies, it’ll become easier to work with native speakers across the globe who can produce high-quality translations.

e-books and white papers

According to a study by GetResponse, e-books and white papers are among the top tools with the highest conversion rates when it comes to capturing email addresses.

SEO articles

Approximately 55% of marketers consider SEO to be the foundation of their overall marketing strategy. Using a great SEO content writing service will give your website the right kind of content with rich keywords. This, in turn, should generate greater traffic and more leads from search engines.

Social media copy

It’s a common mistake for marketers to copy and paste the same sentences to Twitter, Facebook, and LinkedIn posts. In fact, different apps have unique audiences, and thus require different tones and messaging. A professional social media copywriter can bring your ‘caption,’ ‘post,’ or ‘tweet’ to the next level — tailored for each social media platform.

There’s another upside to hiring a professional content writing company. Because they’re not directly affiliated with your brand, you may expect their objective opinions and honest feedback on the strategy overall — that is if you ask for it.

As third-party practitioners with no dog in the fight, their unbiased input can sometimes help your team better produce soft-selling messages that create a better sense of trust and loyalty from an audience.

Frequently asked questions in choosing a content writing service for your business

When considering content writing services, it's natural to have a few questions. To help you make an informed decision, we've compiled a list of frequently asked questions that address common concerns about hiring writers. This section aims to provide clarity and guide you through the process, ensuring you choose the right service for your needs.

Here are several frequently asked questions:

• How do I choose the right content writing service?

Look for a service with experience in your industry, strong client testimonials, and a clear understanding of your content needs.

• What should I expect in terms of pricing?

Pricing varies based on the project complexity, writer’s expertise, and content length. Some services offer per-gig rates, while others provide retainer-based pricing, so it's essential to get a detailed quote before committing. For instance, ContentGrow prices are per-gig rates while other services like Scripted are subscription based.

• Can I request revisions?

Most content writing services offer a certain number of revisions as part of their package, ensuring the final content meets your expectations.

• How long does it take to receive the content?

Delivery times can vary, but many services provide a timeline upfront. Urgent projects may come at a higher cost. Each service includes their delivery times in the service description.

• What type of content can I get?

Content writing services typically offer a range of content types, including blog posts, articles, web content, product descriptions, and more.

• Is the content optimized for SEO?

Many writing services provide SEO-optimized content, but it’s important to confirm this before hiring to ensure your content will perform well in search engines.

• How do I communicate with the writer?

Communication methods vary, but most services offer direct communication via email, messaging platforms, or project management tools.

Save time and money when producing high-quality press releases and thought leadership articles with ContentGrow. Sign up to get your campaign started or book a quick call with our team to learn more.

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• Highest Rated

Best Content Writing Services

What are content writing services.

Content writing agencies, also known as content creation or copywriting services, provide organizations various professional writing services for copy such as sales pages, ads, landing pages, and press releases. Businesses inform content writing agencies of what they will need, and in turn they are presented with a team of writers to deliver the final products. Customers often receive a fixed number of revisions until they are satisfied with the end results.

Typically, the marketing and research departments of various businesses utilize content writing agencies to sell customers on a certain brand or idea, along with improving their website’s SEO. In addition to content writing services, businesses will often enlist the services of graphic design and video production companies to create diverse and engaging content. Content management software can be used by both service providers and businesses to keep their content projects organized from creation to publication. Content marketing and content writing services often overlap, but each serves its own purpose. Content marketing is intended to attract prospective customers and keep them engaged for the long run. Content writing service providers want the reader to immediately take a very specific action, such as purchasing a product. Content marketing is more long term than pure copywriting, but both both services can go hand-in-hand with one another.

We asked clients of WebFX to answer some key questions we believe will help you make the best decision about choosing to work with them. Below, we’ve summarized answers to these questions from 183 different WebFX reviews:

What problems does the WebFX product solve and how is that benefiting you?

(This is a summary of 182 replies to this question):

When we started with WebFX, we were unhappy with our previous agency's social marketing performance. Since hiring WebFX, our social marketing and advertising efforts have greatly improved in quality. We were new to SEO/PPC and Michaela has really knocked it out of the park in both preparation and implementation. WebFX has stepped in and filled the role of scaling up our SEO efforts, and we have seen tremendous growth in organic traffic and revenue. They have helped us improve our local SEO strategy, increase website leads, and bring our website from an information-source to a lead generation source. Additionally, they have helped us solve the challenge of getting the most out of our budget and have provided technical support when needed.

What do you dislike about the WebFX product or service?

Going off script or varying from the playbook can pose challenges, and there have been some growing pains in terms of their copy team managing our content. Their pricing is fair but expensive, and there were some issues with reporting accuracy and proposal confusion. Some customers expressed a desire for more creativity and unique ideas, while others mentioned the need for clearer communication of their activities. Despite these points, many customers had an overall positive experience with WebFX.

What do you like best about the WebFX product or service?

Customers appreciate WebFX's transparency, dedicated account reps, knowledgeable and passionate team, excellent customer service, and industry knowledge. They value the communication, real-time analytics, and the one-stop agency for all digital campaigns. Many customers have highlighted the outstanding knowledge base in SEO and the professionalism and timely response of the WebFX staff, as well as their ability to be flexible and consider multiple options for achieving desired results.

WebFX is a leading provider of services tailored for Enterprise, Small-Business, And Mid-Market clients and specialized in industries such as Construction, Information Technology and Services, and Health. Their services encompass Website Design, User Experience (UX) Design, Social Media Marketing (SMM) Companies and more!

We asked clients of ContentWriters to answer some key questions we believe will help you make the best decision about choosing to work with them. Below, we’ve summarized answers to these questions from 98 different ContentWriters reviews:

What problems does the ContentWriters product solve and how is that benefiting you?

(This is a summary of 98 replies to this question):

Customers appreciate the platform for its ability to connect businesses with skilled writers, provide regular work with clear expectations, and match clients' needs to suitable writers. They find the service to be a reliable source of income, helping them build their portfolios and hone their writing skills. Additionally, they appreciate the platform's workflow format, which helps them be more efficient with each assignment.

What do you dislike about the ContentWriters product or service?

Some customers mentioned the need for more consistent work, better communication tools, and improvement in writing consistency. They also suggested the inclusion of a project marketplace similar to UpWork.com to maximize opportunities for freelancers. However, others had no significant dislikes about the platform.

What do you like best about the ContentWriters product or service?

Customers particularly like the platform's responsive team, variety of work, and supportive environment. They also appreciate the staff's professionalism, fast responses to emails, and the platform's ability to attract quality clients who are willing to pay for good work. Additionally, they find the user-friendly portal design and the capability to provide content for diverse subjects to be valuable.

ContentWriters is a leading provider of services tailored for Small-Business, Enterprise, And Mid-Market clients and specialized in industries such as Writing and Editing, Marketing and Advertising, and Information Technology and Services. Their services encompass Search Engine Marketing (SEM), SEO, Professional and more!

We asked clients of SmartSites to answer some key questions we believe will help you make the best decision about choosing to work with them. Below, we’ve summarized answers to these questions from 191 different SmartSites reviews:

What problems does the SmartSites product solve and how is that benefiting you?

(This is a summary of 188 replies to this question):

The customers highlighted benefits such as improved web positioning, increased online visibility, PPC effectiveness, helpful in digital marketing, and responsive communication, leading to increased leads, better ad performance, and solving SEO issues for a more qualified lead generation, ultimately resulting in a significant network and entry-level pricing benefits.

What do you dislike about the SmartSites product or service?

(This is a summary of 191 replies to this question):

The customers expressed overall satisfaction with SmartSites, with no significant dislikes mentioned. The few suggestions for improvement included the desire for more communication at the start of the project and a preference for a shorter commitment period.

What do you like best about the SmartSites product or service?

Customers praised SmartSites for their responsive communication, expertise in digital marketing, PPC management, and the overall positive impact on their business, emphasizing the seamless process, knowledgeable team, and the emphasis on technology and data.

SmartSites is a leading provider of services tailored for Small-Business, Enterprise, And Mid-Market clients and specialized in industries such as Retail, Health, and Wellness and Fitness. Their services encompass WordPress Developers, Website Design, Web Developers and more!

We asked clients of Verblio to answer some key questions we believe will help you make the best decision about choosing to work with them. Below, we’ve summarized answers to these questions from 42 different Verblio reviews:

What problems does the Verblio product solve and how is that benefiting you?

(This is a summary of 41 replies to this question):

Customers benefit from Verblio's ability to provide quality content, optimize for SEO, save time, scale content, and utilize professional writers, helping them with various aspects of content creation and marketing strategies.

What do you dislike about the Verblio product or service?

Customers have expressed a neutral sentiment towards Verblio, with feedback ranging from suggestions for better writer screening and deadline notifications to minor inconveniences such as credit system confusion and occasional need for content tweaks.

What do you like best about the Verblio product or service?

Customers appreciate Verblio for its quality and consistent content, professional writers, time-saving features, scalability, and the ability to optimize content for SEO. Additionally, they value the platform's responsiveness, helpfulness of the staff, and the ability to find writers for specific industry niches.

Verblio is a leading provider of services tailored for Mid-Market And Small-Business clients and specialized in industries such as Marketing and Advertising, Computer Software, and Retail. Their services encompass Professional, Creative, and Content Writing.

We asked clients of Write Right to answer some key questions we believe will help you make the best decision about choosing to work with them. Below, we’ve summarized answers to these questions from 21 different Write Right reviews:

What problems does the Write Right product solve and how is that benefiting you?

(This is a summary of 21 replies to this question):

Customers have highlighted that Write Right has been supportive in helping with blog writing, understanding their concerns, and opening up opportunities for improving writing skills. They also mentioned the benefits of SEO friendly content, solving various content writing requirements, and the ability to offer comprehensive writing solutions.

What do you dislike about the Write Right product or service?

Customers have expressed overall satisfaction with Write Right, mentioning effective communication, top-notch quality, and a helpful team. Some customers suggested that communication could be more effective and that there could be more writers for stronger team support. However, overall, customers did not have significant dislikes about the service.

What do you like best about the Write Right product or service?

Customers appreciate the professionalism, quality of service, and great communication provided by Write Right. They also value the exceptional quality of content, timely delivery, and the supportive and responsive team. The flexibility and dedication of the managers and writers are also highlighted as positive aspects of the service.

Write Right is a leading provider of services tailored for Mid-Market And Small-Business clients and specialized in industries such as Writing and Editing, Marketing and Advertising, and Online Media. Their services encompass Professional, Creative, and Content Writing.

We asked clients of Advocacy Maven to answer some key questions we believe will help you make the best decision about choosing to work with them. Below, we’ve summarized answers to these questions from 36 different Advocacy Maven reviews:

What problems does the Advocacy Maven product solve and how is that benefiting you?

(This is a summary of 36 replies to this question):

Customers benefit from Advocacy Maven's support in customer marketing, customer success stories, community implementation, content creation, and customer advocacy. The team's expertise and strategic insights have greatly benefited various programs, ensuring prompt communication, flexibility, and forward-thinking customer focus.

What do you dislike about the Advocacy Maven product or service?

Customers have expressed minimal areas for improvement, such as occasional challenges coordinating meetings across global teams and the need to ensure balanced participation in discussions. Overall, the feedback about Advocacy Maven's service has been overwhelmingly positive.

What do you like best about the Advocacy Maven product or service?

Customers appreciate Advocacy Maven's attention to detail, prompt communication, flexibility, and consistent, forward-thinking customer focus. They also value the team's expertise, strategic insights, and commitment to understanding their customers' brands and unique challenges. The team's professional approach, project management, and creative content creation have been highlighted as key strengths.

Advocacy Maven is a leading provider of services tailored for Enterprise And Mid-Market clients and specialized in industries such as Computer Software, Information Technology and Services, and null. Their services encompass Professional, Marketing Strategy, Marketing Localization and more!

We asked clients of Draft to answer some key questions we believe will help you make the best decision about choosing to work with them. Below, we’ve summarized answers to these questions from 18 different Draft reviews:

What problems does the Draft product solve and how is that benefiting you?

(This is a summary of 17 replies to this question):

ContentFly scales content efforts for small teams, provides expert content in various niches, offers quick turnaround time, helps in income generation and skill refinement, elevates marketing strategies and SEO game, and ensures consistent and continuous content for websites and social media platforms.

What do you dislike about the Draft product or service?

(This is a summary of 18 replies to this question):

Customers appreciate the platform's ease of use, value for money, and helpful customer support, but some express concerns about communication processes, tight deadlines, and content quality.

What do you like best about the Draft product or service?

Customers praise ContentFly for its intuitive UI, quick turnaround time, quality work, helpful support, simplicity, innovation, and reliability in delivering content.

Draft is a leading provider of services tailored for Enterprise And Small-Business clients and specialized in industries such as Marketing and Advertising, Media Production, and null. Their services encompass Professional, Creative, and Content Writing.

We asked clients of iWriter to answer some key questions we believe will help you make the best decision about choosing to work with them. Below, we’ve summarized answers to these questions from 17 different iWriter reviews:

What problems does the iWriter product solve and how is that benefiting you?

Customers benefit from iWriter's platform by finding quality writers at reasonable prices, reducing marketing costs, improving web ranking, and engaging with online customers. It also provides an opportunity for personal and professional growth through research and interaction with clients from various parts of the world.

What do you dislike about the iWriter product or service?

Some users have expressed concerns about the lack of direct communication between writers and clients, inconsistent quality of articles, and issues with the support system. Additionally, there are challenges related to article rejection without valid reasons, plagiarism, and payment frequency.

What do you like best about the iWriter product or service?

Users appreciate iWriter for its user-friendly interface, guaranteed payment, ability to move up levels based on work quality, and the availability of professional writers. They also like the fast turnaround time, affordable services, and quality content, along with the ability to read articles before making payment.

iWriter is a leading provider of services tailored for Enterprise, Mid-Market, And Small-Business clients and specialized in industries such as Computer Software, Marketing and Advertising, and Market Research. Their services encompass Professional, Creative, and Content Writing.

We asked clients of Compose.ly to answer some key questions we believe will help you make the best decision about choosing to work with them. Below, we’ve summarized answers to these questions from 16 different Compose.ly reviews:

What problems does the Compose.ly product solve and how is that benefiting you?

(This is a summary of 16 replies to this question):

Customers benefit from Compose.ly's curated network, which provides personalized, engaging, and valuable writing. The platform helps in managing workload, connecting experienced writers, creating better content marketing, and delivering comprehensive blog content. It also saves time and provides SEO-friendly content as a supplement to other marketing and communications activities.

What do you dislike about the Compose.ly product or service?

Customers find Compose.ly to be efficient and responsive, with quick resolutions to any challenges encountered. They also appreciate the high-quality content and effective communication provided by the team. However, some customers mentioned minor improvements related to communication clarity and the ability to request specific writers.

What do you like best about the Compose.ly product or service?

Customers appreciate the efficiency and pleasure of working with Compose.ly's customer success team and project methodology. They also value the high-quality content, efficient process, responsive team, and the dedication and thoroughness of the staff. The flexibility, clear briefs, and strong editing team are additional highlights.

Compose.ly is a leading provider of services tailored for Small-Business And Mid-Market clients and specialized in industries such as Marketing and Advertising, Computer Software, and Writing and Editing. Their services encompass Search Engine Marketing (SEM), SEO, Outbound Marketing and more!

We asked clients of Godot to answer some key questions we believe will help you make the best decision about choosing to work with them. Below, we’ve summarized answers to these questions from 15 different Godot reviews:

What problems does the Godot product solve and how is that benefiting you?

(This is a summary of 13 replies to this question):

Customers have expressed benefits such as gaining confidence in the service, finding a reliable long-term content partner, boosting search engine ranking, meeting deadlines for website launch, and saving time by outsourcing content creation.

What do you dislike about the Godot product or service?

(This is a summary of 15 replies to this question):

Customers have mentioned minor concerns about pricing and language style but overall express satisfaction with the service.

What do you like best about the Godot product or service?

Customers appreciate the intuitive platform, prompt response, high-quality content, dedicated account manager, quick turnaround, and professional writing.

Godot is a leading provider of services tailored for Enterprise, Small-Business, And Mid-Market clients and specialized in industries such as Computer Games, Non-Profit Organization Management, and Marketing and Advertising. Their services encompass Professional, Creative, Content Writing and more!

• English (12)
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• Pricing Available (3)
• United States (14)
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• Australia (6)
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• Denmark (3)
• Singapore (3)
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• Netherlands (3)
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• Bangladesh (1)
• Switzerland (1)
• Romania (1)
• Portugal (1)
• Austria (1)
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• G2 Score Information Checkmark
• Satisfaction

Service Provider

Advocacy Maven is a full-service advocacy marketing agency, specialized in: – advocacy programs strategy consulting, - implementation support for launching advocacy programs, - advocacy platform manag

• Overview Expand/Collapse Overview
• Computer Software
• Information Technology and Services
• 43% Enterprise
• 35% Mid-Market
• Advocacy marketing
• Community management
• Case studies and videos
• Software Expertise Expand/Collapse Software Expertise

• Pros and Cons Expand/Collapse Pros and Cons

Get ahead of your competition and start earning more leads, sales, and revenue by partnering with WebFX, the most proven and trusted digital marketing partner. The results we've driven for clients ov

• Construction
• 49% Small-Business
• 42% Mid-Market
• 9% Enterprise
• What G2 Users Think Expand/Collapse What G2 Users Think
• WebFX is a digital marketing agency offering tailored strategies to clients, leveraging a team of over 550 experts and their exclusive MarketingCloudFX software for real-time ROI tracking and strategy evaluation.
• Reviewers were satisfied with partnering alongside WebFX to increase website traffic and visibility.
• Reviewers enjoy the support that account managers provide to answer questions and keep projects on track. However, some reviewers found that their success depended on the team member assigned.

ContentWriters is a full-service content writing agency and platform that puts quality written content at the heart of your company's growth strategy. Our mission is to connect businesses with diver

• Writing and Editing
• Marketing and Advertising
• 78% Small-Business
• 16% Mid-Market
• 6% Enterprise
• Writing & Editing
• SEO Keyword Research
• Graphic Design

Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites 💡 is America's #1 rated digital marketing agency. Get more traffic. Acquire mor

• Health, Wellness and Fitness
• 85% Small-Business
• 12% Mid-Market
• 2% Enterprise

• SmartSites is a global digital agency specializing in website design and development, SEO, and PPC.
• Reviewers appreciate the research-driven insights and experience provided to them during projects and collaborative work.
• Reviewers appreciate the responsiveness and knowledge provided by the SmartSites team.

Godot Media is a leading content writing services firm. We have worked with over 10,000 clients around the world. Godot’s services includes copywriting, article writing, blog writing and management, e

• 87% Small-Business
• 7% Enterprise
• 7% Mid-Market

Compose.ly is the leader in quality content writing services for marketers, SEOs, agencies, and publishers. Their proven content creation process helps their clients scale content production, improve

• 50% Small-Business
• 44% Mid-Market
• Content Writing Services
• Contract Writers & Editor
• Contract Editing Services

Verblio is a content creation platform based in Denver, CO. Content is vital to modern marketing—but it’s really hard to do well and at scale. Verblio makes content creation easy. To help companies cr

• 81% Small-Business
• 17% Mid-Market

iWriter is the fastest, easiest and most reliable way to have content written for your website.

• 71% Small-Business
• 24% Mid-Market
• 12% Enterprise

Semrush Content Marketplace is a platform that offers content creation and management services to private entities and businesses of all sizes. We maintain a vast database of experienced writers, edit

• 100% Small-Business
• 10% Mid-Market

Crowd Content is an enterprise content writing service that helps brands create publish-ready content at scale. We have a network of over 6,000 vetted writers with expertise in virtually every niche,

• 70% Small-Business
• 30% Mid-Market

What if you could upload a video and generate a complete soundscape for it with AI? Leverage the power of our video-to-sound AI to generate royalty-free background sound effects at the click of a butt

• Audio Generative AI
• Sound Effects Generator

Write Right is an award winning one stop solution for all types of creative content writing and blog writing company. With 55+ experienced writers and 2500+ online reviews from global clients, Write R

• 90% Small-Business

Get on-demand content written for your business by professionals.

• 83% Small-Business

The Best Marketers Trust Shift Paradigm. We’ve helped more than 3,000 high growth companies succeed through sales & marketing best practices. We choose only the best technology and then we quite

• 67% Mid-Market
• 23% Enterprise
• 9% Small-Business

Since 2011, Express Writers has been crafting high-quality digital content for our clients. Our team has served over 5,000 clients and completed 40,000+ projects since our inception. With 90+ writers

• 80% Small-Business
• 20% Mid-Market

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G2 Grid® for Content Writing Services

Content writing services topics, content writing services reviews summary, content writing reviews by industry, industry-related faqs for content writing service providers, content writing service provider reviews by market segment, content writing faqs by market segment, content writing company reviews by featured services, learn more about content writing services.

There are 401 Content Writing companies and professionals listed on G2. All of these service providers have been thoroughly reviewed by current and former clients and customers here on G2. Below are data and excerpts from 523 detailed reviews of Content Writing service providers. These reviews and ratings have been generated from qualitative and quantitative feedback to help you compare and research the best service providers for your needs.

Below are the most popular Content Writing service providers based on ratings and quantity of reviews:

• WebFX (4.9-star rating with 86 reviews)
• ContentWriters (4.5-star rating with 77 reviews)
• SmartSites (4.9-star rating with 43 reviews)
• Verblio (4.5-star rating with 41 reviews)
• Write Right (5-star rating with 21 reviews)

Content Writing Services Review Snippets

Below you will find answers to questions we ask to all G2 users about the most popular Content Writing service providers. Use these responses to gain further insight into some of the most reviewed Content Writing service providers on G2.

Here is what users liked best about these popular Content Writing service providers.

WebFX : "Their desire and ability to learn a business and tailor their activities accordingly"

- Linda F., President at Farr Healthcare, Inc., Small-Business (50 or fewer emp.)

Read Review

SmartSites : "SmartSites is a very creative and results-driven team."

- Vladimir B., Owner, Studio Esthetique, Small-Business (50 or fewer emp.)

ContentWriters : "The onboarding system for projects is extremely simple and minimal - it requires no confirmation on the backend, just filling out all the information you'd like to give the writer and the blog shows up a few days later, as expected."

- Leah T., Marketing and Customer Care Analyst at Apomaya, Small-Business (50 or fewer emp.)

Here is what users disliked about these popular Content Writing service providers.

iWriter : "The worst and the most annoying thing about iWriter is that the support system are very strict and end up terminating your account with no good reason. Another thing is that the writers sometimes may do a shoddy work that has numerous grammatical mistakes as well as plagiarized content."

- Jennifer C., Software Programmer at Technest Kenya Software Developers, Small-Business (50 or fewer emp.)

Closers Copy : "It did none of the things it promised, writing about 20% of what other AI writers write."

- Roz S., Small-Business (50 or fewer emp.)

Crowd Content : "The output was terrible in quality. They degraded the existing content's quality."

- Partho S., Solopreneur at Maxotek, Small-Business (50 or fewer emp.)

This is what users recommend to others considering these popular Content Writing service providers.

WebFX : "Try them out to see the work they provide."

- Jonny W., Mid-Market (51-1000 emp.)

SmartSites : "Go with the pros."

- Brian K., Small-Business (50 or fewer emp.)

ContentWriters : "Its good to have an extended content team in COntentWriters. They know how to create digital messages based on your services / products."

- Ajaykumar S., Head of Product Marketing at PathQuest® Inc., Mid-Market (51-1000 emp.)

These are the problems users said these service providers were solving and how it is benefitting them.

WebFX : "Problem solving - Keeping my website high use amongst my clientele. Benefits - Contacts that never would have happened otherwise."

SmartSites : "We wanted to get more customers to our medispas."

ContentWriters : "Marketing awareness for our brand that's been helping us gain leads and traction based on relevant topics that are seen in the news today."

There are currently 401 different Content Writing companies and professionals reviewed on G2. Past users and clients of these Content Writing service providers come from 10 different industries. This variety helps build reviews and provider data with information and details to help you determine which Content Writing service provider might be a good fit for your business. The most common industries using Content Writing service providers reviewed on G2 are Marketing and Advertising, Computer Software, Information Technology and Services, Health, Wellness and Fitness, and Writing and Editing.

FAQs About Content Writing Service Providers from Marketing and Advertising Professionals

What are the best content writing service providers according to marketing and advertising industry professionals and based on the overall g2 rating scale.

The Content Writing companies and professionals with the most reviews and rated highest by Marketing and Advertising professionals are WebFX (4.9 stars and 86 reviews), ContentWriters (4.5 stars and 77 reviews), and SmartSites (4.9 stars and 43 reviews).

What are the lowest-rated Content Writing service providers according to Marketing and Advertising industry professionals and based on the overall G2 rating scale?

The lowest-rated Content Writing service providers for people in the Marketing and Advertising industry are Online Book Writers (2.5 stars), Closers Copy (3.2 stars), and Cactus (3.2 stars).

Are there other more specific capabilities Content Writing providers offer that are rated highly by those in the Marketing and Advertising industry?

• Notifications & Reminders is a specific Platform Features capability with an average 98% rating.
• Integrations / APIs is a specific Platform Features capability with an average 98% rating.
• E-Signature is a specific Platform Features capability with an average 98% rating.

Content Writing Service Providers Review Snippets from Marketing and Advertising Professionals

88 Marketing and Advertising professionals have a lot to say about the Content Writing service providers here on G2. Check out some of the reviews for the highest-rated providers on G2 from current and former Content Writing company users and clients.

Verblio: What I like best about Verblio is the team behind it. They are the most helpful team ever, and wonderful to work with!

- Chris K., CEO at Direction.com - SEO Software & Services | US Army Veteran and Veterati Mentor for military service members, Small-Business (50 or fewer emp.)

Closers Copy: It did none of the things it promised, writing about 20% of what other AI writers write.

ContentWriters: I appreciate the continuity of working consistently for some clients while also receiving a variety of projects. I like the consistency of work without having to prospect.

- Joan W., Digital Marketing ♦ SEO Optimization ♦ Copywriting, Small-Business (50 or fewer emp.)

Pyxl: Your customer service is crap, your AI doesn't work. No one at your company responds to any calls or other messaging.

- Tory B., Networking and outreach professional , Small-Business (50 or fewer emp.)

SmartSites: Professional and friendly staff. Results-driven, your data is measured and analyzed to show a clear ROI.

- David F., Small-Business (50 or fewer emp.)

Blog Hands: Absence of communication when terms and expectations have been set.

- Marc Y., Small-Business (50 or fewer emp.)

Content Writing Service Provider FAQs from Computer Software Industry Professionals

What content writing service providers do professionals from the computer software industry prefer.

The Content Writing service providers with the most reviews that Computer Software professionals rate the highest are WebFX (4.9 stars and 86 reviews), SmartSites (4.9 stars and 43 reviews), and Verblio (4.5 stars and 41 reviews).

What Content Writing companies do professionals from the Computer Software industry like the least based on the overall G2 rating scale?

The Content Writing service providers Computer Software professionals rate the lowest are iWriter (3.9 stars), Crowd Content (3.9 stars), and DemandLab (3.9 stars).

Are there any more specific capabilities offered by Content Writing providers that people in the Computer Software industry love?

• Documentation is a specific Support capability with an average 99% rating
• Training is a specific Support capability with an average 98% rating
• Integrations / APIs is a specific Platform Features capability with an average 98% rating

Content Writing Company Reviews from Computer Software Professionals

Below you will find what 68 Computer Software users have to say about the Content Writing service providers with the highest G2 score ratings and the most reviews.

Advocacy Maven: Advocacy Maven were able to create posts, provide advice, support reporting and dashboards in our chosen platform.

- Gill S., Enterprise (> 1000 emp.)

iWriter: The worst and the most annoying thing about iWriter is that the support system are very strict and end up terminating your account with no good reason. Another thing is that the writers sometimes may do a shoddy work that has numerous grammatical mistakes as well as plagiarized content.

Shift Paradigm: They strive to give the best possible recommendation.

- Jen G., VP Marketing at Allbound, Inc., Mid-Market (51-1000 emp.)

iWriter: Dishonest. Dont pay you. Make you work hard and pay you nothing

- jon e., Small-Business (50 or fewer emp.)

Content Writing Company FAQs from Information Technology and Services Industry Professionals

What are the best content writing service providers according to experts from the information technology and services industry.

The Content Writing service providers with the most reviews that Information Technology and Services professionals rate the highest are WebFX (4.9 stars and 86 reviews), ContentWriters (4.5 stars and 77 reviews), and SmartSites (4.9 stars and 43 reviews).

Which Content Writing providers do Information Technology and Services industry experts like the least?

Closers Copy (3.2 stars), iWriter (3.9 stars), and Crowd Content (3.9 stars) are the lowest-rated Content Writing service providers for Information Technology and Services.

Which specific Content Writing provider capabilities are rated highest by Information Technology and Services industry professionals?

• Integrations / APIs is a specific Platform Features feature with an average rating of 99%.
• E-Signature is a specific Platform Features feature with an average rating of 98%.
• Contract Database is a specific Platform Features feature with an average rating of 98%.

Content Writing Review Snippets by Information Technology and Services Professionals

51 Information Technology and Services professionals have provided reviews for Content Writing service providers on G2. Find out what they had to say about the Content Writing companies with the highest G2 score ratings and the most reviews.

WebFX: We enjoy having one point of contact for all website-related communication. There is a big team of people at WebFX who work on things for us behind the scenes but we have a main contact who is very responsive and helps answer all our questions.

- Sara B., Small-Business (50 or fewer emp.)

Crowd Content: The output was terrible in quality. They degraded the existing content's quality.

ContentWriters: Quality of content, sticking with the given outline and concept of the content piece.

Clickworker: They have a limited workflow and are not flexible. On the contrary, their support team is not at its best.

- Bendangtemjen P., • Functional Game Tester/Game Design @ Lionbridge, Small-Business (50 or fewer emp.)

On G2, Content Writing service providers have been reviewed by professionals from businesses of varying sizes. Whether from a small business, a mid-market company, or an enterprise corporation, each reviewer has their own distinct set of experiences and requirements with the 401 Content Writing companies here on G2. 67.1% of Content Writing company and provider reviews on G2 are from users working in small businesses, 26.1% of users are from mid-market companies, and 6.8% work at enterprise companies.

Market segments on G2 are broken down based on employee count as follows:

• Small Business Content Writing Service Providers : < 50 employees
• Mid-MarketContent Writing Service Providers : 51–1,000 employees
• Enterprise Content Writing Service Providers : 1,001+ employees

See how professionals from different market segments rate Content Writing businesses and their services below.

Content Writing Service Provider FAQs from Enterprise Companies

What are the highest rated content writing service providers for enterprise companies, based on the overall g2 rating scale.

The Content Writing service providers rated the highest by enterprise companies are WebFX (4.9 stars and 86 reviews), ContentWriters (4.5 stars and 77 reviews), and SmartSites (4.9 stars and 43 reviews).

What are the lowest rated Content Writing service providers for professionals at enterprise companies, based on the overall G2 rating scale?

The lowest rated Content Writing service providers on G2 are iWriter (3.9 stars), DemandLab (3.9 stars), and Clickworker (4.1 stars).

What are some more specific Content Writing capabilities that are rated highest by professionals in enterprise companies?

• Integrations / APIs is a specific Platform Features capability with an average rating of 99%.
• E-Signature is a specific Platform Features capability with an average rating of 98%.
• Contract Database is a specific Platform Features capability with an average rating of 98%.

Content Writing Service Provider FAQs from Mid-Market Professionals

What are the top content writing service providers according to professionals at mid-market companies, based on the overall g2 rating scale.

Content Writing service provider users at mid-market companies rate WebFX (4.9 stars and 86 reviews), ContentWriters (4.5 stars and 77 reviews), and SmartSites (4.9 stars and 43 reviews) as the top Content Writing companies on the market.

Which Content Writing providers are not well-rated by reviewers from mid-market companies, based on the overall G2 rating scale?

Closers Copy (3.2 stars), Cactus (3.2 stars), and Pyxl (3.6 stars) are the lowest rated Content Writing businesses according to mid-market company professionals on G2.

What are some more detailed Content Writing service capabilities that people at mid-market companies rate highly?

• Integrations / APIs is a specific Platform Features service with an average rating of 99%.
• E-Signature is a specific Platform Features service with an average rating of 98%.
• Contract Database is a specific Platform Features service with an average rating of 98%.

Content Writing Service Provider Review Snippets from Mid-Market Company Professionals

Read what some of the 182 professionals from mid-market companies are saying about the top Content Writing service providers on G2.

WebFX: The care they show when they do their work for our business. It shows that it’s not just a task or job for Darrian and Nolan.

Closers Copy: The output today is nowhere near the competition. Also there's usability limitations and the interface may seem a bit clunky.

- Eduardo P., Mid-Market (51-1000 emp.)

Content Writing Service Provider FAQs from Small Business Professionals

What are the top content writing service providers for small businesses.

Users from small businesses rate the following as the best Content Writing service providers: WebFX (4.9 stars and 86 reviews), ContentWriters (4.5 stars and 77 reviews), and SmartSites (4.9 stars and 43 reviews).

What Content Writing service providers for small businesses are rated lowest?

For small business owners and professionals, the lowest rated Content Writing service providers are Online Book Writers (2.5 stars), Closers Copy (3.2 stars), and Cactus (3.2 stars).

Are there any particular Content Writing capabilities that small business professionals rate highly?

• Notifications & Reminders is a Platform Features capability rated an average of 98%.
• Integrations / APIs is a Platform Features capability rated an average of 98%.
• E-Signature is a Platform Features capability rated an average of 98%.

Review Snippets of Content Writing Service Providers from Small Business Professionals

See what 467 small business owners, employees, and other users have to say about the 401 Content Writing service providers reviewed on G2. Compare reviews and product information to find the best Content Writing company for your small business.

SmartSites: SmartSites is a very creative and results-driven team.

WebFX: Their desire and ability to learn a business and tailor their activities accordingly

Online Book Writers: The service was poor. It is running more than 4 months late.

- Chris H., Director | TLC | VIA | Creating step-change in performance through innovation, leadership development and people, Small-Business (50 or fewer emp.)

ContentWriters: The onboarding system for projects is extremely simple and minimal - it requires no confirmation on the backend, just filling out all the information you'd like to give the writer and the blog shows up a few days later, as expected.

401 Content Writing companies on G2 offer different services, all of which contribute to the client and customer experience of these service providers. These professional services and capabilities are individually rated and critiqued throughout the 672 reviews created by G2 users. These scores and detailed feedback can help you determine if a particular Content Writing company has the expertise that will be best for your business.

Content Writing service providers reviewed on G2 have a variety of capabilities and offerings. Below we’ve listed the highest-rated capabilities of Content Writing service providers along with some of the core attributes that help make these capabilities some of the most valuable:

• Platform Features (98% avg. rating)
• Notifications & Reminders (98% avg. rating)
• Integrations / APIs (98% avg. rating)
• E-Signature (98% avg. rating)
• Team Quality (96% avg. rating)
• Technology Partnerships (97% avg. rating)
• Vertical Expertise (96% avg. rating)
• Change Management Skills (96% avg. rating)
• Support (96% avg. rating)
• Metrics (97% avg. rating)
• Admin Services (97% avg. rating)
• Go Live Support (96% avg. rating)
• Planning (96% avg. rating)
• Best Practices (97% avg. rating)
• Stayed within Budget (96% avg. rating)
• Statement of Work (96% avg. rating)
• Delivery (96% avg. rating)
• Technical Expertise (97% avg. rating)
• Meeting Management (97% avg. rating)
• Scope Management (96% avg. rating)

To help you find the Content Writing service provider that meets your business needs, below you will find answers to frequently asked questions about the best Content Writing companies that have the services mentioned above.

What are the best Content Writing providers offering Platform Features?

• WebFX (avg. 4.9-star rating with 86 reviews)
• SmartSites (avg. 4.9-star rating with 43 reviews)
• Advocacy Maven (avg. 4.9-star rating with 20 reviews)

What are the best Content Writing providers offering Team Quality?

• ContentWriters (avg. 4.5-star rating with 77 reviews)

Which Content Writing service providers are the best rated based on Support capabilities?

Which content writing service providers offer the best planning, which content writing service providers offer the best delivery, what specific content writing provider capabilities have been reviewed most on g2.

• Technical Expertise - 146 G2 Reviews
• Best Practices - 141 G2 Reviews
• Technology Partnerships - 110 G2 Reviews
• Metrics - 58 G2 Reviews
• Admin Services - 58 G2 Reviews

Learn more about the various Content Writing services and capabilities that G2 reviewers like best and least for the top-rated Content Writing companies.

Here are the provider capabilities users love the most about WebFX:

• Platform Features

Here are the provider capabilities users love the least about WebFX:

• Team Quality

Here are the provider capabilities users love the most about SmartSites:

Here are the provider capabilities users love the least about SmartSites:

Dieselmatic

Here are the provider capabilities users love the most about Dieselmatic:

Here are the provider capabilities users love the least about Dieselmatic:

Ignite Digital

Here are the provider capabilities users love the most about Ignite Digital:

Here are the provider capabilities users love the least about Ignite Digital:

Shift Paradigm

Here are the provider capabilities users love the most about Shift Paradigm:

Here are the provider capabilities users love the least about Shift Paradigm:

10 Best Content Writing Services (2024)

• Sam Swanson
• June 6, 2024

Content writing services are everywhere. The demand for good content continues to rise and, naturally, also the supply of content writing services. But with so many options available, it can be hard to choose the right company to partner with.

If you are thinking of using a content writing service, read on to learn more about some of the best content writing companies available and what they offer; but first, a bit about what these services entail.

What are content writing services?

Content writing services help companies create content, such as blog articles, web content, press releases, white papers, product descriptions, and more. These services have become more popular in the last decade due to the rise of online users and the demand for content creation to help brands reach and engage users.

There are many different types of content writing services. Some specialize in specific content types, such as blog articles, others offer various types of content, and some focus on serving specific industries.

Why use a content writing service?

Working with a professional content writing service can help you create better content faster. The content these providers create can help you increase your traffic from search engines and engage your audience, helping you build authority in your industry.

Content writing services also solve the problem of time and scale. In many cases, outsourcing content to a service provider, especially for significant content demands, is easier than building an in-house content team and can provide a better result. Alternatively, using a service can help supplement your content team’s capacity.

Best content writing services

There are hundreds, if not thousands, of content providers. To help you out, we’ve narrowed down the list to the top 10. We’ve assessed each content writing company’s history, how past and present clients rate them, pricing, and the pros and cons of each provider.

1. Writing Studio

Writing Studio is a content writing service that produces high-quality content such as blog articles, white papers, product descriptions, and more. We cover various industries and are well-known for writing on technical topics, such as medicine and finance.

We only hire the most experienced and qualified content writers and pride ourselves on providing our clients with a smooth experience and content that gets results.

• Writing Studio offers a hands-on service to help you with every aspect of your content writing needs (research, writing, editing, and formatting).
• Our writers have qualifications in the fields they write about and understand how to write content optimized for the web.
• All content is edited, proofread, and formatted. You can also request up to two revisions.

Writing Studio has excellent reviews (5 out of 5-star average) on G2 , Trustpilot , and Glassdoor from happy clients and writers who worked for us. The previous clients say we deliver high-quality content on time and offer great customer service.

Writing Studio reviews →

Writing Studio charges clients anywhere from $0.20 per word for an order under 5,000 words to $0.125 per word for over 10,000 words. We also offer enterprise pricing for orders over 100,000 words.

Writing Studio is a one-stop shop for high-quality content written by experts. You’re assigned a dedicated content manager that takes care of all your needs to ensure you’re delighted with your content.

Writing Studio does charge slightly more than some of our competitors, but the quality of our writing will ensure you get much better results, which makes it a worthwhile investment to make.

Writing Studio employs high-quality and well-qualified writers who can craft all of your content at fair and transparent prices. We are the ideal service provider if you want to create content at scale and cover technical topics.

2. ContentWriters

ContentWriters is a full-service content writing agency that will match you with experienced and vetted content writers.

• ContentWriters connects you with expert writers who can write all major types of online content. 
• Their website is easy-to-use.
• They offer unlimited revisions.
• They serve all major industries.

Feedback from past and current clients is great. They all say the company has excellent customer service, and the content is written to a high standard. ContentWriters has a 4.5 out of 5-star rating on Trustpilot and 3.8 out of 5 stars on G2 .

ContentWriters reviews →

ContentWriters charge per project, not per word. Expect to pay $110+ for a blog post 300–500 word article delivered in 5 days or $120+ for a faster turnaround of 3 days.

All of their writers are U.S based and are thoroughly vetted before the company hires them. Their writers will research topics for you, and they also edit and proofread all your content.

The biggest downside of their platform is that they tend to be quite expensive compared to other options. You also don’t get to choose the specific writer you work with.

ContentWriters have a good track record of delivering high-quality content to their clients but expect it to cost you more than using other content writing services.

Verblio is a US-based blog and content writing service specializing in SEO-optimized content, primarily blog articles and other content types such as eBooks and press releases.

• All writers are U.S based and are vetted by the company before joining.
• They offer a satisfaction guarantee for all content orders.
• All writers understand SEO best practices.

The company has excellent reviews on G2 . As of January 2022, they have an overall rating of 4.9 out of 5 stars. The quality of their work is mentioned repeatedly in client reviews.

Verblio reviews →

Expect to pay from $34 to $359 per piece of content. For example, a 1,000-word article would be $ 199.95.

All content is researched, written, edited, and checked for plagiarism by one of their experienced writers. The company also offers a higher level of customer service than many of its competitors.

Verblio does charge more than other options, but the quality of their writers is generally better.

If you want to work with a full-service blog and content writing service, then Verblio is a great option to consider. But keep in mind Verblio will cost more than many other options.

4. Express Writers

Express Writers is a full-service content writing company that will research, write, and edit content for your website or blog.

• Express Writers is an easy-to-use service. Simply sign up, fill out a content order form, and they will do the rest.
• They offer fixed and transparent prices. 
• They train all of their writers to write for SEO.

Express Writers reviews are generally good on Trustpilot , where they have an overall 3.6 out of 5-star rating. The only negative complaint about the company is that they charge more than other writing services.

Express Writers reviews →

You can expect to pay between $0.09 per word for a “general writer” and $0.30 per word for the most experienced writers covering technical topics.

The company employs 90 content writers who are vetted and trained in SEO. You can have all your content written by them, for example, blog posts, eBooks,  newsletters , ad copy, and even podcast summaries.

Express Writers charge slightly more than their competitors, and some clients have pointed out that not all writers deliver high-quality content.

Overall, Express Writers offers a good content writing service, and you can get all forms of content written from them. But you can expect to pay more than other options.

Upwork is one of the largest freelance marketplaces to find content writers for hire .

• Upwork is an easy-to-use platform. You can sign up and post jobs, or you can search for writers to hire directly.
• Upwork has a large pool of writing talent to choose from.
• You can handle project delivery and payments within their website.

For a large platform, they have a good overall rating on Trustpilot of 4.5 stars out of 5, which is from over 7,000 reviews.

Upwork reviews →

Expect to pay roughly US$15 per hour for a writer with some experience and up to $80 per hour for a very experienced content writer.

You can find writers on Upwork who specialize in lots of different industries and topics. It is easy to find writers, give them your project, rate them, and make payments.

You might have to work with a few different writers before finding a good fit – this can be time-consuming and costly.

Upwork is one of the largest freelancer platforms online and is trusted by thousands of clients. Chances are you will find a great content writer on the platform; it might just take some time.

6. Compose.ly

Compose.ly will match you up with one of their writers who can write high-quality content for you. The company also handles all payments between you and the writer.

• Compose.ly can match you up with experienced writers who can craft SEO-optimized content like blog posts, articles, eBooks, and more.
• They have transparent pricing.
• They offer good customer service.

Overall, Compose.ly has particularly good ratings from its clients. On Trustpilot , their rating is 4.4 stars out of 5. Most of the reviews say they deliver great content on time.

Compose.ly reviews →

You can expect to pay a minimum of $74.99 per 500 words of content. You can also opt for their managed subscription service, starting from $999 per month.

The company has a good process in place to vet the writers they hire so you can be sure of getting quality content written. They even offer free samples before you commit to working with them.

The prices of the service are on the high-end, and there are cheaper alternatives like Upwork, but you’ll have to vet your own writers. Another downside of the company is that they offer no volume discounts for large content orders, unlike most other services.

Overall, you can expect to receive high-quality content written by experienced writers when you work with Compose.ly, you just have to be prepared to pay above-market rates.

7. WordAgents

WordAgents is a premium SEO content writing service that you can work with to produce multiple content types (but mostly SEO articles).

• WordAgents offers a hands-on, agency level of service, providing you with content at scale optimized for search engines.
• All content is professionally edited before you receive it.
• They have transparent pricing and bulk discounts.

WordAgents have good reviews from previous clients on several blogs and have a 3.2 out of 5-star average rating from writers on Glassdoor .

WordAgents reviews →

Expect to pay $0.06 per word for large orders (over 20,000 words) and around $0.12 per word for orders of 1000 words.

All of their writers are vetted before joining the company and they train all of their writers to be SEO experts. They edit every piece of content that you order and can deliver it to you within 7-days.

WordAgents will deliver higher quality content, but you will pay a lot more for it than other alternatives.

WordAgents offers a comprehensive content writing service that will ensure you get content that ranks high Google. Since they deal with very large bulk orders, they may not be ideal for topics requiring subject matter expertise.

8. Contently

Contently is different from other content writing services as it matches you up with writers and provides software to manage your whole content marketing operation. They are particularly ideal for enterprises with complex content needs.

• You can manage every aspect of your content marketing strategy on their platform, including written and visual content.
• You can integrate other business tools like Google Workspace into their system.
• When you require content to be produced, you will be working with an experienced team of content creators.

Contently has a very good 4.6 out of 5-star rating on G2 . Reviewers point out the great customer service and that the content they produce is very high-quality.

Contently reviews →

The company only hires experienced writers and other content producers. Their all-in-one platform will help you become more efficient and productive.

The biggest downside of using their service is the cost. It only makes sense to use their service if you have a very high content marketing budget.

You can expect to pay a minimum of $3000 per month to use their service, and on top of that, you have to pay for each piece of content you order.

Contently offers a comprehensive software package that would be a good fit for larger companies with higher budgets. Otherwise, for smaller companies, there are better alternatives to use.

9. Crowd Content

Crowd Content is a content writing service you up with content writers who can produce everything from blog posts to product descriptions. You can choose writers based on their rating level.

• Crowd Content has thousands of writers to choose from.
• All writers are rated so you can see how well they have worked in the past.
• You can order lots of different types of content on the platform.

Crowd Content is a popular platform with decent reviews (4 out of 5-stars on Trustpilot ), but there are negative reviews from clients who were not happy with the content quality they received.

Crowd Content reviews →

They have a large pool of writers on their platform, and reviewers praise the ease of use of the service and their clear pricing structure.

The company seems to sometimes struggle to deliver high-quality content consistently to clients, which suggests their rating system isn’t as good as it could be.

The amount you pay depends on the “level” of the writers. For example, 1-star writers cost 3¢ per word, and 4-star writers cost 13.5¢ per word.

Crowd Content is an easy-to-use content writing service that offers good prices. However, the quality of writing their writers produce may not always be consistent.

10. WriterAccess

WriterAccess is another platform to connect with content writers who can write website and blog content for you. Unlike other platforms, once you find a good writer, you can work with them exclusively.

• WriterAccess features thousands of writers.
• They have a dedicated customer service system.
• They have simple and transparent pricing.

WriterAccess has a 4.1 out of 5-star rating on G2 , which is good compared to other platforms. Their good customer service is mentioned a lot by reviewers.

WriterAccess reviews →

WriterAccess charges membership fees of between $39 and $99 per month (plus a free trial); keep in mind you still have to pay per word for your content. Their top-tier membership subscription provides better account management options.

They give every writer a rating which you can use to vet freelancers that you hire. Reviews of the company suggest the content they deliver is of a good standard.

They do not have staff editors, so you’ll have to edit your content once it is given to you by the writer. You may also have to try out many different writers before finding a good fit.

Overall, WriterAccess is an easy-to-use platform to find freelance writers, and they offer a good level of customer service and transparent pricing. However, you do have to pay a monthly membership fee that other alternatives do not charge.

Tips for finding the best content writing company to partner with

There is an abundance of content writing services available, and it can be challenging to figure out which company is going to be ideal for your needs. The following tips will help you shortlist service providers so you can more easily find the ideal company to partner with.

Check out client reviews

No matter which company’s website you visit, they will have great things to say about themselves. To get a more accurate picture of the experience clients have had with them, check out reviews on third-party websites such as G2, Trustpilot, Clutch, UpCity, and Google Reviews.

If a company has an average rating of over 80% (4 out of 5-stars) this is a good indication that they, for the most part, provide a high-quality service. In general, any average rating under 80% shows that the service they provide is inconsistent. An average of over 80% usually shows that their service quality is consistent. The closer to 100%, the better. Ideally, you want to find a company that has multiple reviews and a high average.

Do they have industry-specific experience?

When it comes to publishing content on your website (or on your clients’ websites if you’re an agency), factual accuracy is paramount. It’s important to work with a company that has experience in your industry, especially if you’re publishing content about more technical topics, such as medicine and finance.

If you’re writing content about cancer, it’s best to have writers working on that content who are medical doctors, or PhDs in relelvant fields. These “subject matter experts” as they’re called, will understand the nuances of the topic and provide content that is of higher quality. So be sure to assess a service for their specific expertise in the industry you require content for.

Ask for content writing samples

It’s a great idea to either check out content writing samples on their website or request samples similar to the content you want to create. 

Seeing content writing samples will quickly give you an idea of the quality you can expect from them and help you determine if the price advertised is reasonable for the quality they have previously delivered before. It’s also worth checking out case studies or requesting them to see how previous content they have written for clients has performed in search engines or other content marketing KPIs such as conversions.

Consider pricing

Budget is an important consideration, especially if you’re re-selling content and have specific margins you’re aiming to maintain. But it’s not so black and white, especially if you’re creating content for your website.

Let’s say a service costs 20% more than a competing one, but their content is twice as good. In that case, despite the 20% increase, it would be worthwhile going with that option because the content itself could provide a higher return on investment than that initial 20% higher rate. Of course, pricing is a vital part of the decision-making process, but remember to consider other factors such as quality and the service’s capabilities, and not just decide based on the price itself.

Give the service a “test”

The best way to test a content writing service is to start small, with one or two articles, and then scale up from there as you become more confident with their abilities. But before starting a test. Some companies will offer free samples, others provide discounts for first orders, and others keep the same pricing.

It’s always important to start small. The good thing about content writing services is that the majority don’t require any long-term commitment and have small minimum orders. This means you can test multiple providers without breaking the bank to help you make a decision about which provider to partner with over the long term.

The bottom line

Overall, finding the right content writing service comes down to how much you are prepared to pay, the quality you’re looking for, and the relationship you want to have with the company. In general, the more you pay, the better the quality of the writing, the better it will perform as part of your content marketing strategy, and the better the customer service will be.

You have many options, including freelance marketplaces such as Upwork and WriterAccess, and more full-service agencies such as Writing Studio and Verblio.

There are many excellent content writing services out there, but finding a great one is easier said than done. Hopefully, this list has provided you with some options to consider and a few helpful tips on your journey to finding your perfect partner.

Don’t forget to share this article!

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You are here: Influencer Marketing Hub » Social Media » What Is Content Writing? (+ How to Excel At It In 2024)

What Is Content Writing? (+ How to Excel At It In 2024)

According to The State of Content Marketing Global Report released by Semrush , the biggest content marketing challenge that marketing teams face is to create content that generates quality leads. Make no mistake, there’s no shortage of content and, perhaps, therein lies the rub. There are millions of pieces of content that you need to compete against!  

Whether it’s a landing page or simply subject lines for email newsletters, your words should move your readers to action. In this article, we’ll explain how you can do just that. Continue reading to find out which 11 best practices for content writing you should implement in 2024 to  keep both your human readers and the search engines happy.

• What’s Content Writing?
• Content Writing Vs. Copywriting: What’s the Difference?

Which Skills Do You Need?

11 content writing best practices, wrapping things up, frequently asked questions, what’s content writing.

In a nutshell, content writing refers to the process of creating content for the web. From blog posts to email newsletters to landing pages to podcast scripts to social media posts, content writing is generally used to create different types of material that can be used for digital marketing. In essence, it involves a three-step process: planning, writing, and editing.  

Content Writing Vs. Copywriting: What’s the Difference?

The lines between content writing and copywriting are often blurred. Plus, many label themselves as both a content writer as well as a copywriter.

While very similar, there’s one key difference between these two roles. Content writers are usually responsible for creating longer types of content with the aim of informing readers. On the other hand, copywriters typically create shorter pieces that concentrate more on promotional purposes than simply educating its audience. 

Needless to say, you need to be a wordsmith to some degree, or at least be comfortable with a pen in hand so to speak. Just like with any profession, there’s a long list of skills you need to be a good content writer (not solely writing skills). So, the following are just two of the key skills that deserve special mention and not the only expertise that content writers need. 

Versatility

Sure, you’ll have your own style, but you’ll need to be willing and able to adjust it so that it fits the different types of texts. For example, adverts need to be more persuasive, while blog posts are longer and more personal. 

Research skills

Writing for the web is a bit different than writing for print publications. Content writers also need to know how to conduct keyword research. Luckily there are several online tools that can help you to identify keywords, but it does take some skill to implement these keywords in a manner that’s natural. For example, you might have to change your title or headings slightly so that more keywords are included.

In addition to keyword research, you’ll also have to research your target audience. If you’ve written for offline sources before, you’ll most likely be familiar with this process. This can be a time-consuming step as you’ll need to create a couple of different user personas (aka buyer personas) that your copy will target. 

In short, you’ll need to know their wants, wishes, and the type of language that will resonate with them. It’s only once you know who your target audience is that you’ll be able to write something that they’ll actually want to read. After all, you’re writing for them

1. Don’t skip the planning phase 

As mentioned earlier, content writing is more than simply writing. Planning and editing are integral to the process. As a matter of fact, if you take the time to plan your writing by creating a type of outline, you’ll spend less time on writing the actual content. Not only will you save time, but the final copy will also be higher quality as it will ensure that nothing important gets left out and that it’s well-structured with a logical flow.  

Let’s be clear, a creative brief is no replacement for planning. Your brief will basically just share an overview of the project’s requirements and goals. You’ll still need to find resources and create a framework for your piece of content. 

2. Research the competition

During the planning process, you should also devote some time to checking out the competition. Not only will you get a lot of valuable information about what type of content your competition is sharing, but also the type of audience it attracts.  

3. Topics matter, but angles matter more

According to WordPress data, more than 70 million new blog posts get created each month. If you want your content to get seen and read, identifying trending topics isn’t good enough. You’ll also need to think of a unique angle that you can use.

Depending on your target audience, you can, for instance, dare to go controversial. If not, sharing a personal story is a safer way to let your content stand out. 

4. Pay attention to your heading and intro

While you shouldn’t neglect any part or element of your content (that’s not what we’re suggesting at all), your heading and intro need extra TLC. The majority of people make up their mind about whether or not it would be worthwhile to continue reading a blog post in a matter of seconds. 

So, if your headline and first few paragraphs aren’t going to hook them, they’ll simply leave the page. When you’re writing for the web, you don’t want your content to be a page-turner. Instead, you want them to stay on the page for as long as possible.  

Here, length will matter too. Your heading should offer specific details without revealing the whole plot. According to a study completed by BuzzSumo in which they analyzed millions of headlines, your headline should be about 11 words (or 65 characters). As for your introduction, ideally, it should be about no more than eight sentences. 

With regards to what content to include, in your intro, focus on why people should continue reading. What benefits will the piece offer them? 

Your heading probably also hinted at what they’ll discover by reading your text. So, make sure that there’s a clear link between your headline and the introduction. 

5. Make it useful

For content to be effective, it needs to offer more than entertainment. Your target audience needs to find it helpful and by target audience we’re not referring to everyone. If you try to write for too many people at the same time, there’s the risk that no one will find it useful. 

Step-by-step how-to guides are popular, but not the only type of format you can use to offer valuable information. Whatever format you decide to use, narrow down the focus of your article, add actionable tips, and make sure that you include examples and only current information. 

6. Make it relatable

Not only should content be useful, but your audience must be able to relate to it. Basically, you want your audience to feel like you get them and they’re seen. 

You can do this with word choice. Content that uses the second-person point of view (words such as you, your, yours, and yourself) is more direct and personal, making it easier for your readers to relate to you.

High-quality content also appeals to your readers’ emotions. You can, for example, appeal to their sense of desire or annoyance. 

How can your brand and its products help them? How will it make their lives better?

7. Focus on readability

Just because your heading and introduction have an important role to play doesn’t let you off the hook when it comes to the rest of your content. Useful content can only be useful to your readers if it’s easy to digest it. 

The content on the web that gets the best results is simple to read. Not only should it be able to grab people’s attention, but it should also be able to maintain it. In other words, it should be engaging. 

Generally, shorter sentences and paragraphs work better (like this one). 

When you’re writing for the web, effective copy will get visitors to complete some sort of action. If you have big chunks of text and long sentences that flow into one another, it becomes harder for your visitors to know what that action is. 

So, avoid using too many words if there’s a simpler way to write something. In short, every single word that you use should be picked for a reason. 

In the case of written content, you can also break up your paragraphs by adding visuals and several subheadings. Truth be told, when reading content on the web, people prefer to scan a text. So, don’t take offense. Instead, make it easier for your target audience to scan your content.

Plus, not only will subheadings make it easier to scan, but it actually makes it easier to remember information (even though they might not have read it word for word). 

8. Call attention to your calls to action

There’s another element that you can use to make your text more readable and that’s call-to-action prompts. Even if you tried your best to keep your sentences and paragraphs short, readers might still get lost along the way. 

Effective calls to action are clear and compelling. While they should be short, they should be longer than a word. Typically, you’ll start with a verb that’s followed by a relevant phrase. Readers should always know precisely where they’ll get redirected to when they click on a link. 

9. Be credible

Your content will only be useful to your audience if it comes across as credible and convincing. You’ll need to do your research (and it needs to show). 

That’s why the planning phase is so critical. For example, statistics can help to support arguments. So, to let your readers know that you’ve researched the topic, be sure to include references. It’s only the right thing to do, after all.

Probably the best way to include references when writing for an online audience is to include hyperlinks. To substantiate your points, you can create external links that go to other authoritative sources. By linking to well-known brands, you’ll boost the credibility of your own content. 

Internal links, on the other hand, are also useful for improving the bounce rate (in other words, helping to keep visitors longer on your site). Though, when inserting this type of link, it should be to create a better user experience by making it easier for your visitors to find the info that they’re searching for. 

There’s also a third type of linking that you should focus on and that’s ultimately to get credible sources to link back to the content that you’ve created. Not only can it communicate to readers that your content is trustworthy, but it’s also great for organic search. 

Secondly, to ensure your content is credible, you’ll need to edit it (remember, content writing is a three-step process). Grammar gremlins and silly spelling mistakes can hurt your credibility and overall image. If this is not your strong suit, there are online writing tools available like Grammarly that you can use for a quick grammar check.  

10. Identify a brand voice (and stick to it)

You want your content to stand out, right? While you should be writing for your target audience, it doesn’t mean that it has to be at the expense of your own brand identity.

Not only does a brand voice help your brand to become more memorable, but from a logical point of view it makes content writing much easier. Without an established brand voice, it becomes a major challenge for different content writers to present your brand in a consistent way. The one text might be casual, while the next piece is too formal. This will only end up confusing your readers. 

All things considered, it’s best to keep your brand voice as positive as possible. In short, you should communicate to your readers that your goal is to offer solutions for their issues. Fear and urgency can be used effectively, but this shouldn’t be your go-to tone when communicating with your audience. Also, while you can opt for a more serious, formal brand voice, it’s better to keep it conversational if it will be in line with your industry. 

At the very least, you’ll want to specify: 

• the values and mission statement of your brand 
• a description of your target audience and examples of their language usage
• examples of words and phrases that your brand uses.

This information, along with other digital design assets like the company logo, color palettes, etc., should be included in a brand style guide. It’s the simplest way to make sure that all your content aligns with your brand identity. 

11. Complete A/B testing

So, you’ve tried your best to implement these 10 best content writing practices, but how do you know if it has worked? Plus, often content creators come up with multiple headings, CTAs, sentence structures, etc. While this is a good problem to have, knowing which to use might not be as clear-cut.  

With the help of A/B testing, you’ll be able to see how different texts and messages compare. For this important step, you need to create two texts, such as two landing pages and change one element like the headline. Then, you split the traffic between them to see which one drives the best traffic. 

The very least you should do is implement some type of system for quality assurance. Even the most experienced content creators need a second pair of eyes to check for broken links, typos, grammar mistakes, meaning, and overall readability.  

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• 13 Best Copywriting Practices – Writing for the Web in 2024

While similar to copywriting, content writing tends to include more long-form content. Most of the time, your goal will be to inform and educate your readers and not so much to promote your brand and its products. 

As its primary purpose is to be informative, whatever you write should be grounded in research. Not only should you research your topic, but also your target audience and the competition. What content does your target audience need? And, what content has your competition already created? Perhaps there’s a gap that you can fill – a topic that you can cover from a different point of view? This way, you’ll ensure that whatever you create is credible, relatable, and useful. 

Then, to make sure that you keep your target audience engaged till the last word, focus on readability. Writing content for the web is slightly different than writing for offline sources. Sure, word choice and good grammar still matter, but the type of content that gets the most clicks is easy to read. After all, you actually have two audiences – your potential customers and the search engines.  

How can you monetize your content? 

If it’s a blog that doesn’t get a lot of traffic yet, you can, for example, check out a blog advertising network such as Media.net that doesn’t have a minimum traffic requirement. This makes them a good alternative for smaller or newer blogs. According to their website, they’re the second biggest contextual advertising business across the globe based on revenue. If you have a newsletter that you want to monetize, you can, for example, sell space in your newsletter to make additional income.

What is a call to action?

A call to action (or simply CTA) is a message that encourages visitors or readers to take a specific action. It’s typically a short phrase on buttons, but can also be leading sentences ahead of a link. Some of the most common calls to action are simple phrases like “sign up for a free trial”, “find out more”, and “buy now”. CTAs are an important piece of your marketing funnel and are usually found on home pages, landing pages as well as in blog posts and emails.

How can you create a good name for an email newsletter?

To help you pick a good name for your email newsletter, begin by writing down words that summarize your unique selling proposition and niche. If you run out of words, you can use an online dictionary to search alternative phrases and possible synonyms. Once you have a list of words, you can, for example, use alliteration, puns, a reference to time, or even just your own brand name to come up with a creative name that will capture subscribers’ attention.

What are some good ideas for blog posts?

Interviews are one of the top blog post ideas. A well-written interview can have the power to make the reader feel like he/she is having an intimate conversation with the subject. Plus, you can also capture the attention of your interviewee’s target audience. Other popular ideas for blog posts include how-to posts, listicles, 30-day challenges, case studies, book and product reviews, opinion roundups, and product updates.

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• Apr 22, 2020

What Is Content Writing: Skills, Jobs, and More

What exactly is content writing? This is something I asked myself several years ago when restarting my career in a new country. After holding multiple positions in the industry, I’ve gained a firsthand understanding of how to succeed as a professional content writer. In this guide, I’ll share what I’ve learned along the way.

What is content writing?

A content writer provides the text for websites, digital products, and all related assets - which includes marketing videos, blogs, help articles, social media posts, and more. The text provided by a content writer is clear, concise, and considers search engine optimization (SEO) guidelines in order to rank on Google (whenever it’s relevant). Professional content writers must be technologically proficient, and need to be able to write for a range of audiences, platforms, and formats.

Content writing is in high demand because it helps set the tone of a brand’s image and shape the design of products. Eventually, good text can also impact the bottom line of a business, which is why many companies are realizing the importance of hiring quality content writers.

Required education

There isn’t an official curriculum or diploma required to be a content writer, but it helps to have an academic background related to writing or editing . For instance, many content writers hold a Bachelor’s degree in English, Communications, Journalism or Creative Writing. Additionally, some may have a more technical degree or training, like in mathematics or coding. Having this kind of expertise can help you better understand the ins and outs of the product you write for, and build your credibility and authority within your industry.

If you’re looking to expand your current education and learn content writing, try an online platform like Udemy and Coursera . This is a great way to acquire the basics, or develop an expertise in a specific type of content writing. These online courses can be especially beneficial if you’re already working full time, and their costs range from zero to a few hundred dollars.

The skills of a content writer

Regardless of the position or field you’re aiming for, there are several talents required in order to succeed in the profession. Here are the top ten skills every content writer needs to ace:

Master writing in different styles

Be tech-savvy

Have strong research abilities

Work with design

Pay attention to details

Understand complicated ideas

Work with data

Be creative

Thrive under pressure

Implement feedback

01. Master writing in different styles

As a content writer, you’re asked to write in different tones, for different formats, and on different platforms. You’ll need to be comfortable juggling various writing styles , based on the guidelines you’re given. For example, if your company has a new product it wants to release, you might have to write text for a new landing page , email blast, social media post, and press release . Your mission: Tailor the messaging for each asset to have the maximum impact for that set of readers.

02. Be tech-savvy

In order to be an effective content writer, you need to have a robust technological foundation. This includes the basics of SEO , how to navigate the ever-changing landscape of social media, as well as some notions of HTML , CSS, and coding languages like JavaScript. The most tech-savvy content writers are also experts when it comes to making the web accessible to people with disabilities , which will be more of a focus in the future.

03. Have strong research abilities

Good writing starts in the research phase. During this time, you can gain valuable insights, such as the terminology your audience favors, the existing competitors in the market, and the kind of assets they publish. Not that you want to blindly copy—your unique voice and creativity are what your company or client pays you for. But understanding what the competition is up to can give you ideas on how to package your content and hints of ways to succeed.

04. Work with design

You never create content in a bubble. To be a successful content writer, you need to be familiar with the workflow of designers and how to work with them. This might mean shortening your text to fit character counts or building a layout that will strengthen your content together. The best writers always have the big picture in mind. They make sure to craft text that works with the surrounding elements on a page or product, which adds another layer to their skill set.

05. Pay attention to details

Consistency is key. Especially when it comes to grammar, style, tone, and voice. This could be the spelling and capitalization of a word, how terminology is used across different assets, or making sure to avoid plagiarism , even inadvertently. An experienced content writer is always looking closely at the details to make sure everything is aligned.

06. Understand complicated ideas

“If you can’t explain it to a six-year old, you can’t understand it yourself,” Albert Einstein once said. The best content writers have the ability to take something that’s potentially confusing for the reader and break it down into its simplest form. In order to do this, you need to have in-depth knowledge about your product, target market , and audience. You always strive for crafting sentences that are as clear and concise as can be. By providing bite-sized information, you can help your readers reach their goals (buy, find more information, move on to the next step, etc.).

07. Work with data

The words you write, and where you place them, can often be influenced by quantitative analysis. This can be anything from how long people spend on a page, to which button they click most often. A great way to generate data yourself is to initiate A/B tests , where you segment your audience and provide different content to each group. You can then track the impact of the content and measure it over time. Data-driven content choices can make your writing stand out and provide the maximum value to your readers.

08. Be creative

Content writers strive to put forth unique ideas. While there are many proven techniques for different styles of writing, the best way to make a lasting impact on your readers is to create something original. When working on a project, try to brainstorm ideas without editing, and get down as many as possible. It’s even better if you can do this with a group of writers or colleagues, and bounce feedback off each other.

09. Thrive under pressure

Content writing requires you to provide high-quality content in a fast-paced environment. You might work all day on a draft, then come in the next morning and throw it all away. It’s crucial to be agile and keep up with the changes. You need to embrace this, and see it as a challenge to always provide the best content under tight deadlines.

10. Implement feedback

Don't be afraid to listen to suggestions and change text accordingly. Just as you have to work with designers and consider their input, you’ll need to be able to listen to ideas from your colleagues or audience, and improve over time. You are expected to stand behind the text you write, but think about implementing other recommendations in future iterations or content tests.

How to get started as a content writer

Many of the top tech companies in the world, such as Facebook and Google, are usually looking to hire talented writers. But before you start applying for jobs, research the marketplace and consider where your skills fit, and the niche you want to carve. Once you’re ready to apply, you’ll need a professional online portfolio.

You can’t judge a book by its cover, but in 2020, considering the fierce competition out there, you want to impress potential recruiters or clients with samples of your work, displayed in a smart and visually appealing way. You can easily start by picking a pre-designed portfolio template , and add your content in minutes.

If you’re a student or don’t have a portfolio yet, use whatever you have from school and try to complete an internship or volunteer. You can also create a profile w ith freelance writing job boards like Upwork or freelancewriting.com and start applying for assignments. Finally, get in the habit of writing blogs , and sharing your posts on your social media accounts. This is a great way to spread the word about your work and start to build an online following.

Types of content writing positions

Depending on your interests and exact skill set, there are a variety of different content writing positions to consider, either as a freelance writer or an in-house employee. Some companies may have just a general “content writer” position, where you’ll get to cover a bit of everything, but some will hire you for more specific tasks. Here’s a list of the most common types of content writing jobs:

Marketing writer

A marketing content writer provides the text for advertising campaigns, websites and landing pages, emails and newsletters, advertisements, text for images and infographics , product descriptions , and more. They are experts at writing catchy headlines and enticing call-to-action (CTA) text.

Average salary: $75,924/year (Feb. 2020)

Source: Ziprecruiter.com

Technical writer

A technical writer is a master of taking complicated ideas and making them easier to understand. They often write help articles, eBooks, how-to guides, FAQs, white papers, manuals, case studies, and pillar blog posts.

Average salary: $69,754/year (Feb. 2020)

Blog writer

Creative writers often become outstanding blog writers. This job requires a strong appetite for research, the ability to structure complex content, and a basic grasp of SEO. These long-form scribblers can do much more than blog posts, and can serve as a type of brand journalist. They may provide articles, press releases, brand stories , company bios , internal communications, and more.

Average salary: $79,153/year (Feb. 2020)

Social media writer

A social media writer creates posts for various platforms like Facebook, Twitter, and Instagram. They generally write text on images, videos, interactive media, quizzes, and sometimes PR outreach. Effective social media writers create long-term plans, measure results, and can adapt quickly in reaction to audience feedback.

Average salary: $44,413/year (Feb. 2020)

Source : Ziprecruiter.com

User experience (UX) writing is an emerging position that requires the skills of a copywriter and technical writer. UX writers provide product copy, text for error messages, help tips, CTAs, and product descriptions. You need to work with technical products , and conduct usability tests and interviews in order to understand your users’ needs.

Average salary: $123,097 (Feb. 2020)

Script writer

Script writers are great visual storytellers and have vivid imaginations. They’re generally involved in creative projects, especially for promotional campaigns. They may provide the text for a variety of multimedia projects, ads and promo videos, podcasts, explainer videos, and chatbots.

Average salary: $60,408 (Feb. 2020)

Localization writer

A localization writer is an expert at cultivating text for a foreign market. For example, they might take a product that’s in English and localize it for a Spanish-speaking country. Localization is more than just translation, as it also includes adapting the content or product to the local culture and standards. Thus, the position requires a deep awareness of specific foreign markets and audiences.

Average Salary: $73,594 (Feb. 2020)

Source: Ziprecruiter

Looking to create a blog ? Wix has got your covered with thousands of design features, built-in SEO and marketing tools, that will allow you to scale your content, your brand and your business.

Jeremy Hoover, UX Writer at Wix

Left handed. I grew up in Boulder, Colorado and enjoy traveling.I like to play golf when I can.

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What is Content Writing? 16 Tips to Create Content Readers will Love

Saphia Lanier

Caroline Cox

Senior Editor

Approved By

Patience Hurlburt-Lawton

Content Manager

Content writing uses blog posts, ebooks, and other text to inform and persuade target readers to sign up, purchase, download, or engage with a brand. Learn how to use content to reach your business goals.

Content is the currency of the web. If you can deliver great content that resonates with your readers, they’re more likely to do business with you.

It’s a give-take relationship that requires companies to showcase their expertise and authority in exchange for their prospect’s trust and admiration.

Once you have that, it’s easier to earn their business.

But how do you create content that gives you these results? Hint: it requires similar steps to building any new product.

So, let’s explore what content writing is all about and how to create posts that win your target customers’ hearts (and their businesses).

What is content writing?

Content writing is the process of creating written content — blog posts, marketing emails, newsletters, ebooks, case studies — to attract a specific audience and drive a particular action (e.g., signup or sale).

The purpose of content writing for businesses is to use content to build awareness, gather leads, and increase conversions. It can also inform, build trust, and position yourself or your brand as a thought leader.

Benefits of using content writing for business

Content writing makes growing and scaling your business easier.

Here’s how:

Improves search engine rankings

Creating quality content improves your website’s SEO, making it more visible to potential customers.

Increases brand awareness

Consistently publishing informative and engaging content establishes your brand as an authority in your industry and attracts new customers.

Offers cost-effective marketing

Writing content is cost-effective in reaching a wider audience and promoting your business, compared with traditional advertising methods,

Builds customer relationships

Providing valuable information through your content builds trust with your audience and establishes long-term customer relationships.

Allows you to measure results

Tracking the performance of your content and making data-driven decisions to improve your marketing strategy is possible using analytics tools like Semrush and Google Analytics.

Increases website traffic

Creating quality content that answers common questions and provides valuable information attracts more visitors to your website.

Establishes thought leadership

Sharing your expertise and insights through your content establishes you and your business as thought leaders in your industry.

Improves conversion rates

Writing well-crafted content persuades potential customers to take action. For example, purchasing a product or filling out a contact form to gather leads to nurture into paying customers via email marketing.

Content marketing can generate a return on investment when it’s consistent and high-quality.

16 tips to attract and retain customers with content writing

Content writing can make or break your business. Get it wrong and you could hurt your company’s reputation, diminishing trust and sales.

But you can avoid this by getting your content marketing strategy right from the get go. Algorithms are always changing, but the fundamentals are always the same — create helpful content your audience wants to read.

Just recently, Google had a major leak that “revealed” what top content marketers already knew. Here are the content writing tips and strategies you can use to improve your content writing skills based on the findings:

• Understand your audience
• Attract your audience with compelling headlines
• Write introductions that grab the reader’s attention 
• Identify your brand’s tone of voice
• Write from your perspective
• Get insights from industry experts
• Include helpful internal links 
• Pick a single purpose for each post
• Add visuals and breaks to your text 
• Structure your content for “skimmability”
• Make your content easy for anyone to read
• Write to inspire, educate, and/or entertain 
• Add a unique spin or takeaway
• Edit and proofread your content 
• Optimize for SEO
• Keep your content up-to-date

1. Understand your audience

Knowing who you’re addressing in your content sets the tone, topics, and style you should write in. It makes finding what to say (and how to say it) easier and ensures your content resonates with your target audience.

Some companies think they know their audience and what they want, only to learn later that they had it all wrong. So, guessing who your prospective customers are is a time waste. Instead of putting together makeshift persona profiles, do the work by talking to your customers to learn who they are and what drives them.

Do this through customer interviews and customer surveys. There are also tools available to learn what your audience consumes online. For instance, Sparktoro is an audience listening platform that identifies influencers your audience follows, the content they engage with, and keywords they include in their bios.

Google Analytics is also useful for learning which topics get the most burn, and which lead to high bounce rates.

Using a combination of zero-party, first-party , second-party, and third-party data will give you a complete picture of your customers and how to reach them.

2. Attract your audience with compelling headlines

Once you know your audience and the type of content they prefer, it’s time to create it. And it all begins with the headline.

Your headline is the first thing your audience will see, making it one of the most important elements of your content. You need to make it click-worthy.

Here’s where your audience research will come in handy, along with the following tips to create compelling titles:

Keep it short and sweet

A good headline should be concise and to the point. Aim for no more than 10-12 words (or 55 characters). This way, it’s all visible in the search engine result pages (SERPs). For example, “5 Secrets to Perfecting Your Morning Routine.”

Use strong verbs

Verbs are the engines that drive headlines. Use active, powerful verbs to grab your reader’s attention. For example, “Revamp Your Wardrobe with These Simple Tips.”

Be specific

The more specific your headline, the better. Avoid vague or generic headlines that don’t tell the reader what to expect. For example, “How to Train for a Half-Marathon in 12 Weeks.”

Use numbers

Numbers add specificity and credibility to your headline. For example, “7 Ways to Boost Your Productivity at Work.”

Make it interesting

Your headline should make the reader want to click through and read more. Use humor, intrigue, or storytelling to pique their interest. For example, “Why You Should Quit Your Job and Travel the World.”

Keep it relevant

Your headline should accurately reflect the content of your article or blog post. Don’t mislead readers with headlines that don’t deliver. For example, “10 Easy Recipes for a Quick Weeknight Dinner.”

Ask a question

The more thought-provoking the question, the better. But ensure it’s relevant and not clickbait-like. For example, “Are You Making These Common Mistakes in Your Workout Routine?”

Test different options

Don’t be afraid to experiment with different headlines to see what works best. Try A/B testing different versions to see which one gets the most clicks.

At HawkSEM, we build online marketing strategies to attract and convert your target customers. We use audience and competitive research to learn about your market and how to position your brand. Then, our experienced content writers develop content that generates results.

3. Write introductions that grab the reader’s attention

You captured the reader’s attention with a compelling headline. Now, it’s time to follow through with an attention-grabbing introduction. The purpose of your intro is to connect with the reader (e.g., ambitions, worries, challenges) and explain why they should continue reading the post.

There are different formulas content writers use to write effective introductions. A popular one is the ‘Problem, Agitate, Solution’ formula. Here’s how it works:

• Problem: Identify a problem or pain point that your reader is experiencing. Ex: You’re tired of feeling stressed and overwhelmed at work.
• Agitate: Highlight the problem’s negative effects to make it feel more urgent or pressing. For example, your workload seems never-ending, deadlines are looming, and you can’t seem to catch a break.
• Solution: Introduce your solution to the problem and explain how it’ll help your reader. Ex: Our stress-management program teaches practical techniques for reducing stress and increasing productivity, so you can feel more in control of your workday.

Here’s an example from HubSpot:

(Image: HubSpot)

Other ways to catch the reader’s attention with your introduction include asking a question, stating a surprising statistic, or using an anecdote.

“I’m a big fan of leading with a scenario or metaphor of some kind that gets to the heart of what the piece is going to be about right up front,” says Rojewski.

“Usually when we write a piece of content, we’re trying to answer a direct search query/some question that people are actively researching,” she adds. “There’s nothing more annoying than an article clearly  written to hit a certain word count rather than answer a question.”

Ensure the rest of your content is just as engaging

After landing your introduction, ensure the rest of the post contains high-quality content. What does this mean?

Your content should:

• Be relevant to the reader and their needs
• Provide valuable content to the reader using facts, examples, and data to support claims
• Show, not tell, using eye-catching imagery
• Give in-depth detail to educate the reader so they walk away informed
• Include a mix of creative writing to tell intriguing but relatable stories

Do this in every piece of content you create and you’ll have a winning strategy that generates traffic and new leads.

4. Identify your brand’s tone of voice

Your company’s blog should have the same vibe, no matter the topic or author of the post. This isn’t to say writers can’t have a voice, but it should be in tune with the brand. For example, you don’t want some blog posts to feel overly comedic and others more serious and stuffy.

Everyone who writes for your blog — freelance writers and in-house staff — should know the brand’s tone and maintain it in every piece they write. Having a senior editor to ensure your brand’s consistency is also ideal.

So what is “tone of voice”?

It’s the personality of the content you write. Here are several examples based on real-world brands:

• Casual and approachable: Notion’s tone is clear, approachable, and empowering, making complex ideas easy to understand and accessible to a wide audience.
• Optimistic and positive: HubSpot’s brand voice is optimistic and positive, encouraging customer growth and improvement.
• Funny and edgy: Spotify’s tone is consistently funny, edgy, direct, and concise. It uses humor and sarcasm to engage its audience, making its brand voice witty and up-to-date with pop culture.
• Professional and authoritative: IBM’s tone is formal, accurate, and respectful, exuding expertise and confidence. This tone is common in industries where authority and trust are paramount, such as technology and finance.
• Conversational and friendly: LinkedIn uses a professional yet conversational tone, creating a sense of community and trust among professionals across various industries.
• Sympathetic and professional: For hospital websites, the tone is often serious, formal, and respectful, conveying empathy without being overly emotional.
• Witty and bold: Aldi’s tone on social media is witty and bold, often stirring up conversations with humorous and entertaining content.
• Straightforward and no-BS: Oatly uses a conversational tone that’s straightforward and no-nonsense, making its brand values and mission accessible and relatable.

Check out this post from Semrush to learn how to design your brand’s tone of voice (template included) .

5. Write from your perspective

Don’t have a perspective on a topic you’re writing about? Then you may fall victim to copy-cat content. This is where you go to the SERPs, look at what everyone else is saying, and regurgitate it in your own words.

It’s a sure way to hurt your ranking odds.

The alternative: write content from your perspective, insights, and experiences. This will make your content original, engaging, and trustworthy — factors Google considers when deciding how to rank your content.

How to do this:

• Find anecdotes relevant to the topic that you can weave in as you write
• Think of experiences you have that can provide first-hand insights no one else has
• Pull from your brand’s internal data (surveys, marketing tools, etc.) to back up your claims
• Have a firm opinion on a topic that no one or few people have to stand apart

The goal is to make your content original while ensuring it’s valuable and helpful to your audience.

6. Get insights from industry experts

Maybe you don’t have personal experience and insights to share on a topic. That’s a-okay. An alternative is to talk to someone in your industry who does. This can be someone in-house (like I did in this post) or an expert you find on platforms like:

• Connectively (formerly HARO)
• Featured (formerly Terkel)
• Social platforms (LinkedIn, Twitter/X, Reddit, Quora)
• Industry blogs (look at the author and find them on social)

Once you have an expert, pull information from them that you can’t find on Google. For example, ask about their experience with a certain tool, strategy, or event. Or results they’ve seen from using a popular tactic.

The idea is to get personal insights — like a journalist doing an exclusive interview with a celebrity — so only you have the scoop. This will make your content unique and entertaining to read.

7. Include helpful internal links

Another way to make your content more valuable is to help readers find other content on your site that’ll further their knowledge on a topic. When adding links, use relevant anchor text so readers know where they’re about to go.

For example, you can either weave it in naturally: Shoppers enjoy finding products on social media to purchase. In this scenario, the link could lead to a post about social shopping trends.

Or be straight-forward: Check out this blog post on how to use social to sell products .

Some say to use the target keyword of the post you’re linking to. Others say don’t because it’s spammy and Google doesn’t like it.

We say use anchor text that is clear so readers can decide whether or not to click. Can’t go wrong there!

8. Pick a single purpose for each post

Some topics are too broad and can lead you off the beaten path. Finding your way back to the original purpose is challenging and sometimes impossible. When writers are all over the place, it leaves the reader confused and frustrated.

Take this article as an example — it’s about content writing. While content marketing strategy is a part of content writing, it isn’t highly relevant.

So, I don’t touch on things like creating a content calendar, finding content ideas, or building your unique selling proposition (USP) for your brand. They’re relevant but would create bloat because they require further explanation and guidance, pulling away from the core topic — content writing.

When you find yourself in this situation, write content on sub-topics and link to them. This way, you can still bring them up without going too deep. I did this above when I linked to a Semrush post on creating a tone-of-voice guide.

9. Add visuals and breaks to your text

Writing content isn’t all about putting text on a page. It’s about making your content digestible and enjoyable. One way to kill a piece of content is to write a long wall of text or large blocks of paragraphs.

Ideally, you should include visual breaks, such as screenshots of tool dashboards, charts showing data, or fun infographics illustrating a point.

Either hone your creative skills using Canva and AI image generators, or work with a freelance graphic designer to spice up your posts.

10. Structure your content for “skimmability”

After writing your headline and introduction, it’s time to structure the rest of your content. This is important because it determines whether a reader consumes the entire post (especially long-form content).

Here are some tips for structuring your content:

Break up the text

Break up long chunks of text with visuals like images, videos, and GIFs. These will make your content visually appealing and less boring.

Use subheadings

Use headings and subheadings to organize the different sections of your content. This makes it easier for readers to find what they’re looking for.

Include relevant examples

Give examples that illustrate your point. This will help readers better understand key concepts and make the content more engaging.

Make use of bullet and numbered lists

Lists are a great way to make your content easier to scan, as well as highlight key points. You can use ordered or unordered lists, depending on what works best for your post.

Add a conclusion

Your conclusion should summarize the main points of your post, as well as reiterate why it matters to your readers. This will drive home your message and ensure readers remember it. And it’s useful for those who like to skip to the end.

Don’t forget to include a call to action in your conclusion to ensure readers take your desired next step (e.g., schedule a demo, subscribe to your newsletter, share the content on social media platforms, fill out a form).

You can also use other elements to break up your content and direct readers to helpful resources. Amazon does an excellent job of this with it’s “Did you know” and FAQ boxes:

(Image: Amazon)

11. Make your content easy for anyone to read

We discussed skim-ability and breaking up content with visuals. But what about the words you use in your content? Understanding your audience will play a role here because it’ll determine what type of words you can use.

For instance, if you’re writing for a technical audience, you won’t have to worry about over-explaining concepts and jargon. But if you’re writing for a general or beginner audience, you’ll have to leave the jargon out or explain it in layman’s terms.

Nothing bores a reader like content that’s too difficult or too beginner for their taste.

12. Write to inspire, educate, and/or entertain

All content you create should inspire, educate, and/or entertain your audience. If it doesn’t, your audience will lose interest in your content fast and likely never click on your links again.

Let’s look at this further:

• Inspire: Encourages readers to achieve a goal and shows them how to do it. In other words, it’s proven to work and is actionable.
• Educate: Teaches readers practical knowledge about a subject they never knew before, so they can walk away feeling like they’ve learned a new skill or understanding.
• Entertain: Captures and keeps readers’ attention by telling stories, adding humor, sharing videos and images, and being light-hearted. If you can do this on technical topics — you’ll have gold on your paper screen.

If you can add all three elements to every piece of content, it’ll better connect with your audience and increase the odds of them returning to your site for more.

13. Add a unique spin or takeaway

We talked about originality and having a unique perspective. But you can take this further by being a contrarian (only if it’s true to your brand).

For instance, if everyone’s talking about a new tool and how it’s the best thing since sliced bread, but you think another tool is better — voice your opinion!

You can do this for a multitude of topics, including:

1. Unpopular opinions on popular tools:

• Why [Less Popular Tool] is Better than [Popular Tool Everyone Loves]
• Critical Review: The Overrated Features of [Popular Tool]

2. Debunking common myths:

• Debunking the Myth: Why [Common Belief] is Misleading
• The Truth About [Commonly Celebrated Trend] No One Talks About

3. Alternative approaches:

• Alternative Methods: Why [Alternative Approach] Outperforms [Traditional Method]
• Why You Should Try [Unconventional Strategy] Instead of [Popular Approach]

4. Underdog success stories:

• Overlooked but Powerful: The Success Story of [Less-Known Tool/Method]
• The Hidden Gems: Tools That Deserve More Attention than [Popular Tool]

5. Challenging industry standards:

• Rethinking Industry Norms: Why [Standard Practice] Needs to Change
• The Downside of [Widely Accepted Industry Standard] That No One Talks About

6. Contrarian product reviews:

• Why I Prefer [Alternative Product] Over [Industry Leader]
• A Contrarian Review: The Cons of [Popular Product] That No One Mentions

6. Productivity hacks:

• Why [Common Productivity Tip] Doesn’t Work and What to Do Instead
• Breaking the Mold: Unconventional Productivity Hacks That Actually Work

7. Contrary technology trends:

• The Future of Tech: Why [Current Technology Trend] Will Fail
• Why [Emerging Technology] Will Overtake [Popular Current Technology]

8. Health & wellness misconceptions:

• Contrary to Popular Belief: Why [Common Health Practice] Isn’t Beneficial
• Busting Myths: The Hidden Truth About [Popular Health/Supplement/Workout]

9. Controversial opinions:

• Controversial Take: Why [Common Belief] is Flawed
• The Real Deal: Why [Controversial Opinion] Makes More Sense Than You Think

As you can see, having a unique point of view also gives you powerful, click-worthy titles. A double win for you.

14. Edit and proofread your content

Quality content comes from selecting the right topics, offering a ton of value, and conducting a thorough editing process to ensure it’s error-free.

Typos and formatting issues are distracting, which may cause readers to bounce prematurely. They also make your business look unprofessional.

The way around this: editing and proofreading your content before publishing . And yes, there’s a difference between the two.

• Proofreading requires a keen eye to spot spelling, grammar, and syntax inconsistencies. It ensures the content is clear and easy to read.
• Editing goes beyond typos and homes in on formatting, structure, and flow. It also involves fact-checking, ensuring links work, and eliminating fluff (unnecessary words, sentences, and sections).

You can use content writing tools like Grammarly, ProWritingAid , and Hemingway Editor to speed up editing and writing processes. Writer also makes it easier for your marketing teams to follow brand guidelines by selecting what words to use and avoid, and other tedious writing rules.

15. Optimize for SEO

Don’t hit publish just yet — not until you have SEO-friendly content.

You already made it engaging and polished for the human eye. Great! Now, you’ve got to ensure search engines can find and rank your content.

Google and other search engines use algorithms to rate your posts and determine its relevance for specific search terms.

You can optimize your content by adding the right keywords in a way that flows naturally within the piece. Ideally, you’ll have a primary search term, which can be long-tail (e.g., how to create social media marketing strategy) or short-tail (e.g., social media posts).

Then, you’ll have secondary search terms relevant to the main keyword and topic that you sprinkle throughout.

Your primary keywords should be mentioned:

• In the title
• Within the first 100 words
• In the meta description
• In at least one subheading
• Elsewhere when or if it makes sense

Pro tip: While you want the keyword to be prominent, avoid overdoing it. Keyword stuffing will hurt the readability and rank potential of your content.

You can use tools like Google’s Keyword Planner , Semrush , Clearscope , and Surfer SEO to find keywords. The latter two also have content editors where you can see which keywords you’re missing so you can add them. Once your content reaches a high score or rating, it’s ready to go.

16. Keep your content up-to-date

After publishing your content, it doesn’t end there. Continue to monitor its performance and topics covered. If you see the rankings and traffic dipping six months later, or there are recent revelations since you wrote the piece, it may be time for a refresh.

Updating your content will tell Google your post is the most up-to-date and reliable.

When refreshing, change the date and include a note at the end stating when the original post was published and that it was updated.

Things you want to do in a refresh include:

• Updating statistics: Replace outdated data with the latest figures from reputable sources (e.g., original surveys and reports)
• Fixing broken links: Check all hyperlinks to ensure they’re working properly (internal and external links)
• Improving SEO: Optimize keywords, meta descriptions, and alt tags for search engines using tools like Clearscope
• Enhancing visuals: Update or add high-quality images and videos (and remove outdated memes and GIFs)
• Checking accuracy: Verify the factual accuracy of the content, especially for topics that change rapidly and are critical (e.g., health, laws, and finance)
• Modernize language: Use current terminology and a more engaging writing style (e.g., Gen Z are no longer kids)

Difference between content writing and copywriting

A few decades ago, most content was on television or in print at a library or bookstore. Today, you can tap into a vast amount of online content from a device the size of your palm.

But not all content is created equal. The written word is used in many ways, such as to entertain, engage, persuade, and sell.

“Content writing has a different focus than other forms of writing,” explains Josie Rojewski, content marketing writer at HawkSEM. “The goal of content writing is to provide relevant, helpful information and engage or entice readers to learn more about a topic.”

On the flip side, she adds the goal of copywriting is usually to try to get a person to take a certain action. Let’s take a closer look at the two writing styles.

Content writing

Content writing is often used for marketing purposes by businesses. For instance, it’s used to increase online visibility and engage an audience they wish to convert into customers.

This is a less sales-y approach to getting your audience’s attention and convincing them to buy from your business.

Content writing can be done for various forms of content, including:

• Infographics
• Email newsletters
• Video scripts
• Press releases

Copywriting, on the other hand, is created with one focus in mind: to sell products and services.

The key difference between content writing and copywriting is that content writing is a less in-your-face way of selling a product or service. It focuses more on other tactics like brand awareness, credibility, and thought leadership. These are, of course, still important because they can effectively lead to sales just like copywriting.

For instance, you can write a blog post explaining how to use a CRM to improve your sales process. Then at the end, include a call to action (CTA) promoting your CRM as the solution.

The reader may or may not convert right away.

This Semrush post explains the different tools companies can use for content creation. And guess what — it promotes several of its own throughout the post.

(Image: Semrush)

It’s an educational piece that also positions its product as a must-buy.

“Content writing has expanded to include more than blog articles and web page copy,” says Rojewski.

“I’ve written video scripts, and storyboards for massive marketing campaigns, and even helped design entire brand overhauls to include more and better content for clients. I think we’ll continue to see that expansion, especially in the short-and-long-form video space.”

Copywriting

Copywriting is a direct way to promote a product or service. These typically come in different content types like:

• Pay-per-click (PPC) ads
• Promotional email marketing
• Website content
• Landing pages
• Case studies
• White papers
• Product descriptions

Copywriting discusses the product or service and how it can help or benefit the target audience. It uses the art of persuasion to convince the reader they must purchase right now.

For example, B2C (business-to-consumer) companies that sell consumable goods can dangle a promotional offer in front of their audience to increase sales.

Take this example from BarkBox:

(Image: Barkbox)

However, a B2B (business-to-business) company that sells complex software solutions can’t use this approach. The reason: the sales cycle can take months and requires the approval of multiple people.

For this reason, a content writing approach makes sense.

Now, this isn’t to say B2B companies don’t use copywriting. In fact, most use sales copy in ads, landing pages, and web page copy. But it also requires content marketing to nurture leads into customers.

If you’re wondering whether you should use one over the other, experience tells us to leverage both for best results.

The takeaway

Writing content for your business or personal brand is key to a healthy digital marketing strategy. But it’s more than just firing off a blog post and hitting “publish.”

A successful content writing plan requires consistency, which can be a struggle when you juggle multiple items on your plate.

The good news: You don’t have to go it alone. You can work with an agency that provides content writing services such as content strategy, content calendar building, SEO content creation, and overall content management.

At HawkSEM, we offer holistic digital marketing and writing services that encompasses it all: SEO writing, web content, keyword research, and even email marketing. Want to know more? Let’s talk.

This post has been updated and was originally published in May 2023.

Privacy Overview

9 Best Content Writing Services of 2021: Web Content Creation

Table of Content

• Content and content writing
• About web content creation/writing
• Who’s writing web content and why?
• Choose a web content writing agency
• 9 best content writing services for web content in 2021
• Write Right
• Content-Whale
• Estoryteller
• PayPer Content
• Pepper Content

Content and Content Writing 

15 seconds! That’s all you get before your reader walks out on you. In those 15 seconds, if you can create magic with your content, know that you are on the way to see miracles come your way.

Yea, maybe it sounds dreamy and “extra,” but content was, is, and will always be the king! It gives you the agency to communicate with all your followers at once, making them believe that you are conversing only with them. It’s important to make every second spent by the reader on your content count because even 10 seconds of uninteresting content is like laying the carpet for the customer to walk towards your competitors.

Content writing is not just writing though. It takes planning, research, thoughts, relatability, and an understanding of your industry, the market, and most importantly, your audiences. Content consists of any kind of communication medium that lets you put your message across to your audiences, be it blog posts, social media posts, posters, podcasts, music, videos, or even just your logo! And content writing is the foundation of your content – even something as simple as your caption or youtube description. 

About Web Content Writing

Web content writing is an upcoming trend, but truth be told, a writer needs to be a good writer to easily tackle the changing trends and mediums. Web content writing is, as the name suggests, writing for the web. Web content may consist of blog posts, ebooks, reports, manifestos, white papers, email newsletters, sales copy, product descriptions, and more. All content you see online, be it on web banners and ads, or websites, is written by web content writers. 

Who’s Writing Web Content and Why?

Web content writers can either be working freelance or be on a salary for a particular client or agency. Freelance web content writers work with a variety of clients on a variety of genres, domains, and categories. Those who like to have their freedom of time and place while working usually take the freelance route. Freelance writers usually charge their fee based on the size, industry, and timeline of the project, and it changes from project to project.

Salaried web content writers usually work out of the office, either onsite or in a remote capacity, and follow the normal “9 to 5” working hours. Their domains are mostly fixed, and so are their monthly fees.

While a lot of focus in writing goes to grammar, in web content writing, the focus is more on engaging content that is easy to consume and hence should preferably be crisp and attention-grabbing. A conversational tone works best in web content writing to keep your audiences hooked on what you are trying to communicate. Because web content writing is also topical (think of the latest memes and trending topics), quick turnaround time is of utmost importance, and hence the writer needs to come across as responsible and punctual while committing to realistic timelines.

Choose a Web Content Writing Agency 

While it may look and sound easy, writing web content can be a tedious and time-consuming process. The real deal strikes when you sit down to actually write down your content. Here are a few tips that can help ease out the process of content writing.

• The best way to write your content is to outline the structure to be more organized with your thoughts and the flow of information. This also helps you in making sure you do not miss out on important points and tips. An outline gives you a bird’s eye view of what would be put into your piece such that it serves the purpose.

Going about drafting an outline is also skill on its own. Of course, you have the regular introduction, body, conclusion, and call-to-action, but what goes into each category matters since every different content intends to tell a different story. Effective outlining reduces confusion by a great deal, and here is how you can go about it.

• Different topics and industries may require different levels of research, and thus, different formats. A handy format that can be a reference point for all the content pieces going forward is a good place to start.
• Basic research online on the topic of choice can guide you to understanding the gamut of information you can put in your piece. 
• Over-information can be overkill. Split into different bits of consumable pieces for your reader’s ease. 
• Take a cue from a previous piece of content on the same or similar topic. You can check BuzzSumo for the top-performing content and build your outline based on that. For example, if you want to write a piece on “Digital Transformation,” you can type your topic in the search bar and see the list of content pieces as per ranking and engagement. Skimming through those high-performing blogs will give you an idea of how to create an outline that will include vital information on the topic.
• The best part about web content is that it is shareable, and one must take advantage of that feature. Keeping the content short and snazzy while making it easy to consume and share will surely start to garner more engagement and create a loyal customer base in the long run.
• At the end of the day, it is very important to have your own voice such that your content also becomes your brand image and is easily recognizable. Trust a content writing agency to do the job in the best way possible !

9 Best Content Writing Services for Web Content in 2021 

1. seo butler.

What do they do? – About their services

How would you like to have native English speakers from the US and UK write optimized content for you that can be added to your blogs and websites? Think of impeccable content that brings more audience onto your blog or website, thanks to SEO Butler – a top-notch SEO tool. 

Highly skilled and experienced writers provide SEO content writing services that give rise to healthy conversations and mentions to your blogs and websites. From technical content to thought leadership blogs, the writers at SEO Butler will leave happy, satisfied, and prioritizing content for your brand presence.

Why them? – Features

• Professional writing style 
• Native English writers
• Wide range of content writing services on offer
• SEO content services

What is their expertise? – Offering

• Professionally written conversion-based content
• Guest posts on blogs that receive organic traffic
• Whitelabel reporting for social signals
• Supporting local and national businesses with citations

2. Write Right

In the web content writing world of India, Bhavik Sarkhedi has definitely carved a name for himself. His content writing company , Write Right, was brought to life keeping in mind the growing need for content for all kinds of budding companies and startups. Such has been their growth curve in a short span of time that Clutch and GoodFirms have rated and reviewed them as one of the highest-ranking marketing and content writing agencies in India.

Based out of Ahmedabad, Write Right has a pan-India presence, focusing on attaining 100% client satisfaction, something that they rightfully claim as their key strength. They aim to crack the client brief, keep the quality top-notch and strictly adhere to deadlines.

Bhavik Sarkhedi is already a well-known writer, author, and creative content developer based out of India. They pride themselves on strictly adhering to deadlines. It is one of the top content writing agencies in India today.

What is their expertise? – Offerings

• Technical writing
• Content writing
• Creative writing
• Blog writing
• Ghostwriting
• Slogan writing

How easy has it become to find whatever you need when you type it out on google?

In fact, when you search for “B est content writing services to work with,” Google shows Verblio as one of their top searches, that too on a global level. A US-based online content writing service provider, Verblio provides SEO content writing services for blogs, posts, websites, product descriptions, etc. Their expertise is well-appreciated, and one can surely reap the benefits of them being on the top of their game.

• Native English-speaking writers who are based in the US.
• All writers are thoroughly trained before onboarding.
• Professionally trained SEO writers who follow clean practices. 
• Best quality deliverables.
• Newsletters
• Pillar content
• Press releases
• Website content

4. Content-Whale

The name itself is heavy, and so is their range of services! They claim to offer more than 42 kinds of content writing services , with the four main pillars being articles and blogs, technical writing, copywriting, and website content writing. Their quality is impeccable and rates pretty affordable, making them an easy choice.

Content-Whale believes the purpose of their content is to convert, and hence they do thorough research of relatable keywords to give you content that will increase search hits. Their writers are well-trained and provide quality content in a quick span of time. Their services will help you take care of the other aspects of your business while they articulate the best content pieces for your business’ growth.

• Free revisions and edits.
• Faster results with efficiency.
• Available 7 days a week.
• SOP writing
• Products reviews
• Quora posts
• Editing and proofreading
• Resume writing

5. Estorytellers

Storytellers are known to be the ones who understand your dreams and tell them to the world. And Estorytellers is one of the best content writing services in the business! Tell them what you need, and they will present you with the most impactful content that will surely make your readers gape in awe of their (and your) artistry.

They have experience in providing content writing services for multiple industries and businesses like automotive, education, real estate, marketing, engineering, health, fashion, academics, and much more. They analyze the content of your competitors and then come up with content that is 100% plagiarism-free, original, and yet relevant to your specific target group. They are also known to carve out content and words in such a way that it creates brand awareness and resonance. Estorytellers are surely a game-changer when it comes to content.

• Estorytellers are a subsidiary of Write Right.
• A strong team of 25+ writers.
• Copywriting
• Translation services
• Social media writing

5. Dad of Ad

Quirk is their middle name! Dad of Ad is one of the top ad agencies that believe that advertising has no limits! They call themselves the communicators who can bring back the dead – now that’s some serious confidence! Their services are technology-driven, making the content aspirational and analytical, a combination that sky-rocket the success of any business. They take on a different strategy for each business as they believe, just like how apples and onions aren’t the same, no two businesses and their journey are the same. While content is one of their strongholds, they are almost into all things digital marketing. 

• Their strategy game is the strongest when it comes to deciding on the type of content.
• They go in-depth to understand their client and business.
• Digital marketing
• Creative advertising
• Public relations
• Media planning
• Creative direction
• Graphic designing
• Music album covers designing
• Scriptwriting
• Video creations
• Advertisement scripting
• Banner and ad writing
• Video scriptwriting

Confused about the kind of content that would work for you? Reach out to TaleTel to not only figure it out for you but also execute the same. This content writing agency has proficiency with all kinds of content and guarantees you a 360-degree approach and service.

Their fresh perspective on content is their USP. A strong team of 20+ exceptionally trained writers that churn out the best and fastest of content to keep your business communication rolling.

• Their content is customized as per the business, industry, target audience, etc.
• Quick turnaround and 7 days availability save time and effort.
• They are always up to date with changing trends in content consumption.
• Skilled experts when it comes to writing any content.
• Email writing
• Ebook writing
• Novel typing
• White paper writing
• Press release
• Proofreading, editing, ghostwriting
• Web content writing
• Ecommerce content writing
• Social media posts
• Product reviews and their comparison
• Article writing services
• Letter of Recommendation writing

7. PayPer Content

Also known as Payperco in short, is a modern-day content writing agency that believes they have the right words for all those who feel lost for words to describe or sell their business.

In business for 8 years, they aim to act like co-founders of their clients’ businesses such that the communication is on-point! These are the exact words they use to describe their expertise – “ deploying our editorial excellence in creating powerful core communication around your product. “

Their business process works in 4 easy to follow steps, with an almost flat rate for all services, and the payment is on a project basis, hence, Pay Per Content.

• 8 years of being into content development
• Wide range of industry experience
• Fixed price list for different content pieces each
• Website Content Writing Services
• SEO content writing
• Product descriptions
• Brochure content
• Case study content

8. Pepper Content

A relatively new company that has been showing a lot of promise, Pepper Content already has 45000+ content creators and provides some of the best content writing services. They take in briefs for content and work round the clock to give you the best possible deliverables. 

Bringing in technology changed their business game and made them a top contender in the race for the title of the best content marketplace in India. Their dashboard gives a clear view of projects assigned, with real-time updates that let you keep track of timelines and quality. As of now, Pepper has served 1000+ brands, delivered 15000+ pieces of content, and gained a faster turnaround time by 30%! 

• Technologically driven process flow.
• Fast turnaround time.
• 45000+ content creators on board.
• All-in-one content creation.
• Blogs and articles
• Website content writing services
• Emailer design
• Book writing
• Presentation
• SEO content writing services

Web content writing is the base to create a loyal audience who will hear you, and turn visitors into loyal customers. With so many content writing agencies now selling high-end content and with most businesses going digital, it is necessary to be present in the world of the internet as that is your game field. 

Ready to give your business the perfect support while it matures?

1. TextMaster 2. Rightly Written 3. Pepper Content 4. Text Workers 5. ContentWriters 6. SEMrush 7. Content Marketplace

Pepper offers customized content solutions by mediating content from the best talent pool of writers across the globe. There are 300+ content writing solutions available across multiple platforms.

Peppertype.ai is an instant content generator powered by artificial intelligence. 1. Select the type of content copy you want to generate. 2. Enter the details of your product or business. 3. See creative content copies automatically generated using AI.

A content writer is a professional who writes creative copies for different mediums like webpages, blogs, social media, whitepapers, ebooks, etc.

SEO optimization of content entails planning and creating content that ranks high on search engines, bringing in more organic traffic to a webpage.

Some tips and tricks to write SEO optimized content are: 1. Write for a target audience 2. Use high search volume keywords and keyphrases 3. Write attractive headlines 4. Make your content scannable and skimmable 5. Structure your posts 6. Write shorter paragraphs with chewable information

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What is Content Writing? 10 Essential Tips for Irresistible Content

by Jessica Glendinning

on Aug 17, 2024

Are you wondering how to elevate your content writing game? You’ve landed at the right place. In the ever-evolving digital world, mastering the art of content writing is crucial — but how can you stand out?

Here’s the deal.

We’re about to take a deep dive and unveil its mysteries by sharing actionable tips that have worked wonders for industry experts. Ever wondered how great writers consistently produce engaging content?

Let’s unravel that, and more.

Ready to become a content writing wizard?

Let’s dive right in.

What is Content Writing?

The term “content writing” covers everything that goes into planning, writing, editing, and publishing written digital marketing content .

It might include a blog post (like the one you’re reading now), video or podcast scripts , social media posts, ebooks , white papers , press releases, web pages, and the like.

Let’s contrast:

• A copywriter focuses on producing persuasive writing (copywriting) that aims to sell.
• A freelance content writer creates web content that educates the reader and helps them fall in love with your company or brand.

Ready to compose killer content?

Let’s dive in.

10 Top Tips for Killer Content Creation

Let’s break down the tips that’ll help you learn how to write quality content that slays…

1. Understand That Content Is Not King

Every other post out there will tell you that “content is king.”

But move over, content. There’s a new ruler in town, and her name is Empathy.

One of the best ways to help your readers fall in love is to put yourself in their shoes.

One of my favorite examples of developing audience empathy comes from this Copyblogger “confession” post by Smart Blogger’s own Writer Extraordinaire and Badass Visionary, Jon Morrow:

Imagine two women, lying in bed. One can’t sleep because she is worried about her teenage daughter. It’s 2 AM, and she still hasn’t come home. Mom knows it’s probably just normal teenage rebelliousness, but she can’t stop the horrific images going through her head.

It’s the 2 am test: Know what keeps your readers awake at night.

When you know your target audience on a deep level, it helps you create high-quality content that:

• Speaks to their desires, goals, fears, and frustrations, and
• Makes them wonder if you can secretly read their minds.

Figure out where your readers congregate online. Talk to them, read their posts and comments, and take notes about the exact phrases they use to describe their dreams and challenges.

Then you can write a blog post that hits ‘em right in the feels.

2. Write Like a Chameleon

Much like some chameleon species can change skin color to match their surroundings, great content matches the place it’s published.

Before you start writing, think about your content goals. Who’s the intended audience? What style of online content is best for that combination of audience and outcome?

For example, let’s compare how content writing for social media varies across platforms :

• LinkedIn is a professional site, so you should write your online content for a primarily business audience.
• Facebook content can be less polished and more personal.
• Twitter forces you to think in bite-sized ideas with their 280-character limit.
• Instagram is highly image-focused, but a good caption will help your posts stand out from the crowd.

Let’s consider an example from Gary Vaynerchuck:

Notice the difference between Gary Vee’s social media post content? LinkedIn is on the left, and Twitter is on the right.

Not only that, ensure you research your competitors.

Pay attention to the headlines they use. Look for patterns in the types of visual media they include. And examine their writing structure. Then use that information to write better content.

3. Stick Out Like a Sore Thumb

Spend much time on the internet? Then you probably know quality content isn’t the norm.

Instead of churning out another boring, crappy, or otherwise inferior piece of written content, consider how you can stand out from the crowd:

• Make your reader the center of attention. Think about what topic angle would interest them the most. Add details that will spark emotion. And show them the benefits of taking action.
• Write original content based on a personal experience. This will allow you to write in a distinctive voice and from a unique perspective. Chances are, at least a few of your audience members will be able to put themselves in your shoes.
• Persuade with powerful prose . Remove the fluff , add power words, and use metaphors to entertain and delight your readers.

One content writing example that uses a powerful personal story is Jon’s On Mothers, Dying, and Fighting for Your Ideas :

Growing up, I always had to fight to get people to listen to me. The worst part about being disabled isn’t the pain or the struggle but how the world tries to shove you into a corner and pretend that you don’t exist. After all, what could you possibly have to contribute? You’re going to die soon, poor thing. Here’s a nice, quiet room and some morphine to ease the pain. They don’t proactively hold you back, no, but they don’t expect you to succeed either. I’ve spent my entire life fighting against the weight of those expectations.

Get your creative juices flowing with these creative writing exercises .

4. Give Google What it Wants

In the early Internet days, getting your content in front of the right eyeballs was easy. Write a post, publish, and readers would show up.

But this skill stopped working as more and more writers showed up and started publishing every thought that crossed their minds.

Instead, make friends with Google for enhanced content marketing results.

That means understanding search engine optimization (SEO) basics:

• Primary, secondary, and related keyword research — aim for a combination of low competition and high search volume
• Searcher intent — make sure your reader leaves happy
• Content length and format — readers searching for short videos won’t read a massive ultimate guide, and vice versa
• On-page optimization — ensure that both Google and your readers have a good search experience

Consider getting a leg up on the competition by using a tool like Ubersuggest or Ahrefs :

Marketers and writers looking to deepen their knowledge of SEO content writing should check our very own Timeless SEO Writing Tips , Brian Dean’s SEO resource list , and a beginner’s guide to SEO from Ahrefs .

5. Don’t Fly By the Seat of Your Pants

Setting out on your writing journey with nothing more than a vague idea of where you want to go can be a fun way to write a short story or explore a new idea.

But if you want your content marketing strategy to connect with readers and help you reach your goals, planning is the way to go.

A good content strategy will incorporate the SEO content writing tips above with a content brief that ensures everyone is on the same page.

What’s in a content brief?

A good one will include a lot of specific detail about how to make the piece great, including a brief explanation of searcher intent, key insights and takeaways, and an article outline.

In an ideal world, the content brief also includes one possible headline, a list of keywords and relevant terms, the recommended word count, and a list of the ranking competitors and their post URLs.

You can also incorporate the “People also ask” questions from Google:

To learn more about crafting a solid content brief, listen to this podcast from the Smart Blogger team .

6. Map Out The Reader’s Journey

Do your competitor research before drafting the complete outline. Reading through the top-ranking posts for the primary keyword will help you understand how to write a better article.

This research process allows you to gather your main points, fill in any gaps, and add new insights (if possible). Then create your article outline, using your subheads as stepping stones to guide your reader.

Finally, brainstorm other potential headlines . To persuade readers to click through:

• Use power words,
• Show the reader how they’ll benefit,
• Use click-through-rate (CTR) boosters like numbers, percentages, or parentheses, and
• Be clear, not clever.

Jon is a master of writing great headlines like this one:

801+ Power Words That Pack a Punch & Convert like Crazy

And with enough outlines under your belt, create a content writing template to make your process faster.

7. Punch Your Reader in the Feels

By now, you hopefully understand how much research and preparation goes into writing a killer piece of content.

The good news is writing the post itself should go a lot faster because of all your prep work!

Start by hooking your reader from the very beginning – a strong intro catches their eye and quickly reassures them they’re in the right place.

Then you can weave your reader into the story, using sweater-knit marketing copy (meaning: no fluff) to tell a compelling story .

For example:

It’s not about how smart you are. It’s not about the professionalism of your blog design. It’s not even about giving readers tips they can go out and apply immediately. It’s about how you make those readers feel. You want them to cry. You want them to laugh out loud. You want them to shake with anger. But the most important part? You want them to feel alive.

Use examples that will emotionally resonate with the middle 80% of your readers, focusing on thoughts, feelings, and experiences they identify with.

Wrap up with a persuasive conclusion that ties back to the introduction.

A compelling conclusion:

• Reminds them where they started,
• Shows them the way forward, and/or
• Gives them a glimpse of the future.

Be clear with your call to action (CTA), so it’s obvious what action they should take next.

8. Write for Humans, Not Robots

Remember back in tip #4 where I told you to write for Google? Now it’s time to add nuance.

The best way to write content that ranks is to write for humans first and then tweak for Google.

Pay attention to the grade level of your writing . Explain things simply and don’t use a lot of buzzwords or complicated explanations.

Use proper article formatting and sentence structure. Short paragraphs and formatting like bolded text and pull quotes will help break up your text.

Be sure to include:

• Engaging and relevant images and videos
• Quotes from experts
• Short “sound bites” for social media sharing
• Internal linking and external high-authority links

And then edit. Edit. And edit again . You can even use content writing services like Grammarly to make your writing clearer and more compelling:

Finally, you can make small SEO adjustments:

• Write a meta description
• Use keywords in relevant tags
• Place secondary keywords and related terms where possible, including in subheads

With a completed post in hand, you might think you’re done. But not so fast!

9. Make Friends With Technology

There are still some writers who think of technology as the enemy. AI is coming for our jobs! (But not so fast. Have you seen the writing quality robots produce? )

The best writers take content writing courses to improve their knowledge. And they use technology and tools to make their lives easier.

From grammar checkers like the Hemingway App and Grammarly to headline analyzers from the teams at CoSchedule, ExactMetrics, and the Advanced Marketing Institute, there’s tons of tech to help your writing grow.

Consider where there’s room for improvement, and then choose the best tool to get you there.

10. Become an Accomplished Content Writer

There’s good news if you’re wondering, “How do I start content writing?”

Whether you’re just learning content writing for beginners or already a professional writer , there are tons of freelance writer gigs out there. Plenty of them even pay a reasonable content writing salary.

And the great folks here at Smart Blogger created an ultimate guide to freelance writing that will help you elevate your writing skills and get hired for paid writing jobs.

As you get your first clients, you can build out your portfolio with content writing samples to show off your new skills.

This writer’s website content uses clear and compelling language to explain what kind of content they write and the results they get.

What’s next along your journey to becoming a content writing pro ?

Take Action on These Content Writing Tips

If I’ve done my job as a content marketer, now you’re excited to get out there and start crafting your own engaging content.

Whichever topic or industry you decide to focus on, I hope you’ll become one of those digital content writers who strives to give your readers all the feels — in a good way.

It’s time to get out there and write the world into action. Your readers are waiting on you!

Jessica Glendinning

The ultimate toolkit for becoming one of the highest-paid writers online. Premium training. Yours for free.

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What Is Content Writing? Plus 12 Tips to Take Your Content to the Next Level

Published: January 05, 2024

Content writing can mean many things.

Crafting social media copy for a small business, drafting press materials for an insurance brand, and posting an essay on AI Ethics to Medium are all forms of writing that fall under the content writing umbrella.

So, what is the actual definition of content writing?

Content writing is creating and editing written content for the internet. That means blog posts, articles, social media posts, website copy, etc. What unifies all these types of writing is the purpose.

Content is intended to be consumed, and writers create written content that enriches the connection between a brand and its target audience.

Read on for a deep dive into content writing and some tips to bring your content writing to the next level.

What is content writing?

Content writing is the process of writing, editing, and publishing content in a digital format to engage your target audience. That content can include blog posts, video or podcast scripts, ebooks or whitepapers, press releases, product category descriptions, landing page or social media copy ... and more.

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Content creation is a critical component of most businesses' marketing strategies — as of 2020, 70% of marketers now actively invest in content marketing .

This means the role of a content writer is more in-demand than ever before. However, the role varies depending on both industry and business needs.

For instance, some businesses invest heavily in a social media strategy, while other companies prefer creating content in the format of blog posts or e-books.

Regardless of format, a content writer is critical for creating high-quality content that represents and strengthens a brand's voice while attracting, engaging, and delighting the right audience.

Simply put, content writers are the storytellers of their brand. They convey meaningful, helpful, and insightful messages to inspire and move an audience to take action — that action being a final sale.

When done right, content writing can convert readers into prospects and prospects into paying customers. So, you must consistently create helpful, engaging content for your business‘s bottom line. But that’s easier said than done.

To help take your content to the next level, let's dive into some of my favorite content writing tips.

12 Content Writing Tips

It's not necessarily a sub-topic I would’ve considered covering in this blog post had I not done the research to recognize HubSpot readers are seeking out that information.

Learning key SEO tactics will help you become a writer more attuned to your readers' challenges and ensure you create content that more accurately answers those challenges.

4. Consider how you can attract an audience across a wide variety of platforms.

While SEO is critical for ensuring your content ranks on search engines like Google, it's not the only opportunity for distribution.

To reach a wider audience, learning how to write content that performs well on various platforms such as Instagram, LinkedIn, or email is helpful.

Plus, you might be a content writer whose sole job is to write newsletter content or social media copy , depending on your business needs.

To ensure your content reaches and inspires audiences regardless of their preferred platform, you must consistently consume content via email and social media to pick up writing tips specific to those sources.

5. Incorporate multimedia components to break up the text.

Try incorporating videos, images, graphs, or other multimedia content to break up the text and make it easier for your readers to consume — mainly if it's long-form content, like pillar pages or whitepapers.

Consider, for instance, the blog post I wrote: " How to Develop a Content Strategy: A Start-to-Finish Guide ."

That blog post is long, with over 3,000 words. To break it up, I embedded videos and other multimedia elements (like blockquotes) to keep the reader engaged throughout.

This is also an excellent opportunity to increase traffic to your company's marketing materials.

For instance, if you have a new company podcast, try embedding episodes in relevant blog posts to drive listeners to the podcast while providing additional value for your readers — a win-win.

6. Segue into appropriate and relevant calls-to-action.

As a content writer, your job isn't just to create good content (that‘s what novelists are for). It’s also to ultimately convert those readers, listeners, or viewers into prospects and customers.

As such, you must learn how to appropriately include relevant CTAs throughout your content, particularly if those CTAs can help your readers learn more about the topic at hand.

Consider, for instance, the relevant CTAs embedded in the body text of HubSpot's YouTube video, " How to Understand Facebook Video Insights (Guide) ":

This was a tough pill to swallow. That meant I needed to delete some of my most moving sentences. But it‘s a fair point: In content creation, you must move quickly onto your next point, or you’ll lose your reader entirely.

Most of your readers are busy people with plenty of distractions, including other businesses' social posts, blog articles, or YouTube videos. Make it easy for them by making your point — and then moving on.

9. Play around with interesting angles.

Good content writers consistently test out new, surprising angles to keep readers engaged and coming back for more.

Consider, for instance, how often "consumer product" has been written about. If you‘ve ever researched the topic, I’m willing to bet that you've already seen various angles as different content writers try to make an old topic feel new again.

But, have you ever seen consumer products compared to water before?

Articles like " Be Like Water — A Guiding Principle for Consumer Product " do an excellent job of finding new angles to pull readers' in, even if those readers have seen plenty of consumer product-related content before.

The more unique and surprising your angles are, the more likely you are to capture new audiences.

10. Incorporate original quotes from thought leaders or colleagues to paint a well-rounded argument.

No matter how good my writing is, my readers still don't necessarily want to hear my advice on protecting your mental health while working from home .

That’s why I didn't try to tackle the topic myself — instead, I found a psychologist to provide well-researched, helpful tips to take my piece to the next level.

Even if you‘re an expert, consider how you might provide alternative opinions to create a more well-rounded argument.

If you’re writing a blog post like "Video vs. Podcast: Which Is Better For Your Business?" — see if you can get quotes from podcasters and video producers (or your internal colleagues who feel passionate about the subject).

Expert quotes or original insights will impress readers and show them that what they're finding on your website they won’t find elsewhere on the web. And that's powerful.

11. Tell the reader why what you're writing about matters to them and their daily lives.

Let's say you're creating an ebook: "A Comprehensive Guide to Excel."

Not exactly what excited you most when you majored in English, was it?

Imagine how your readers feel: Sure, they might download your ebook if they need the information to excel (ha, ha) in their jobs, but they won't necessarily be excited about it.

Consider, however, how critical Excel is for specific functions.

Excel can help a company's financial department analyze year-over-year performance to determine how much budgeting a marketing team will receive in the upcoming year.

That budget contributes to critical growth and the business's ability to reach and convert new customers. Without it, the marketing team won’t be able to increase brand awareness as effectively as they'd like — and the business will suffer.

When you recognize that Excel can be tied to a person‘s job security, it suddenly becomes much more fascinating, doesn’t it?

Content writing is about more than just creating pretty sentences.

It's also about telling readers why a topic should matter and how your content can help them improve in certain areas of their lives — work, family, health, or travel. Now, that's purposeful.

12. Ground your advice with examples.

As I‘ve covered these content writing tips, I’ve tried to include a few relevant examples (i.e., my Rel=nofollow blog post).

Examples can help ground your advice and drive a message home — and they can also help demonstrate how readers can apply your advice to their lives.

When writing about loftier, less tangible topics, you must show your readers what you mean rather than just telling them.

But what better way to demonstrate the importance of examples than to…show you some examples? (Great segue, huh?)

Let's dive into some examples of powerful content writing next.

Examples of Content Writing

1. " wikipedia’s value in the age of generative ai" - selena deckelmann.

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Demand Gen: Growth Unleashed.

Effective Content Creation: Tools and Tips for Busy Marketers

Ron Sela / Last updated: August 28, 2024

Without  effective content , businesses will struggle to drive engagement, build brand reputation, and enhance visibility in a crowded marketplace.

Content that resonates with audiences can increase traffic, customer loyalty, and conversion rates, making it a powerful tool for achieving business objectives. 

However, consistently producing high-quality content requires constant creativity and innovation to stand out. Content creators must also navigate the ever-evolving SEO algorithms and digital platforms’ rules to ensure their content reaches the intended audience. 

Plus, the rapid pace of digital trends demands that creators quickly adapt their strategies, which can strain resources and require ongoing investment in skills and technology.

So, how will you face these challenges and consistently produce high-quality content that hits the mark every time?

Here’s an easy-to-follow guide that aims to streamline your content creation process, allowing you to  maintain quality without sacrificing efficiency . 

What you’ll find inside may transform not just how you create content but also how you think about its role in your marketing strategy.

Table of Contents

Key Takeaways

• Effective content is crucial for engaging audiences and achieving business goals, requiring a mix of creativity, SEO savvy, and adaptation to digital trends.
• A structured approach involving a content calendar and strategic planning enhances consistency and effectiveness in content marketing.
• Successful content creators adapt their strategies based on audience feedback and changing market conditions, optimizing content for different platforms and incorporating visual elements to increase engagement.

What is Effective Content?

Effective content  refers to material that successfully achieves its intended purpose, whether to inform, persuade, entertain, or fulfill another specific goal.

It understands the questions and jumps in with answers that aren’t just accurate but are also easy to understand and apply. It’s the kind of content that feels like it was written just for you, whether you’re looking to solve a problem or seeking new insights.

It has key characteristics, such as

• strong alignment with its objectives

It often uses a strategic approach, incorporating a suitable tone, style, and format that resonates with its audience and prompts the desired response.

Moreover, effective content is well-organized. It flows logically, making it easy for the target audience to follow. They won’t find themselves lost in jargon or distracted by irrelevant details.

It uses a tone that matches the professional or casual reading environment, enhancing engagement and retention.

Now, how do you master the craft?  How do we transform ordinary writing into compelling content that resonates and achieves its purpose?

Keep reading.

How to Craft Effective Content?

You need to start with a solid plan and strategy. Understanding the creation process helps you build engaging and relevant content .

This section contains expert tips that can elevate your content strategy from mundane to memorable, ensuring it reaches and impacts your audience.

Content Planning and Strategy

Creating a content calendar is essential for streamlining your content marketing efforts and ensuring consistency, which is vital for building trust and engagement with your audience.

Start by establishing SMART goals and understanding your audience to tailor content that meets their needs and interests. Then, map out your content on a calendar, assigning responsibilities and deadlines to maintain a steady flow of high-quality content.

Tools like Trello or Google Calendar can be instrumental in tracking progress and deadlines, ensuring that every type of content is timely and strategically aligned with your objectives.

Integrating SEO with your content marketing plan is crucial for enhancing visibility and driving organic traffic. Begin with thorough keyword research to identify what your audience is searching for, and craft your content to include these keywords naturally.

Optimizing for search engines and user engagement ensures that your content remains compelling and relevant.

You may also use analytics tools to monitor the performance of your content, which can provide insights that help refine both SEO strategies and content creation. This aligns them more closely with your overall marketing goals and enhances the effectiveness of your digital presence.

Keep your plan flexible to adapt to feedback and changing market conditions.

Content Creation Process 

Now that you’ve mapped out your content calendar let’s explore how to create content types that will engage and convert your audience effectively. 

Here are a few best practices to keep in mind:

• Tell a Story.  Everyone loves a good story. Incorporate narrative elements into your content to build a connection and keep your audience engaged from beginning to end.
• Be Authentic:  Authenticity builds trust. Write in a voice that is true to your brand and yourself, allowing your genuine passion for your subject to shine through.
• Use Active Voice:  Active voice makes your writing clearer and more direct. This helps keep readers hooked and encourages them to read through to the end of your piece.

Thankfully, a wealth of tools and resources is available to help streamline the content writing process and enhance your productivity.

For instance, you can keep your content relevant with Google Trends, which can help you track what’s currently capturing the public’s interest.

Now, text is powerful, but visuals often speak louder. Enhancing your content with images, videos, and infographics can significantly increase engagement and retention:

• Visual Appeal:  Break up text with relevant images to keep the reader’s attention. This visual appeal can make your content more inviting and less daunting to tackle.
• Video Content:  Videos are incredibly effective for engagement. Consider embedding explanatory videos, behind-the-scenes tours, or interviews to add depth to your articles.
• Infographics:  When you need to present data or steps, infographics do it in a way that is easy to understand and visually engaging. Tools like Piktochart or Venngage can help you create professional-quality infographics.

Content Optimization

You must optimize your content across different platforms, such as blogs, social media, and newsletters, which is crucial for engaging effectively with diverse audiences. 

For blogs, SEO is key, which we have discussed already. 

Social media marketing requires a more dynamic approach, focusing on eye-catching visuals, concise and compelling text, and frequent updates to exploit algorithms favoring active engagement. 

Newsletters benefit from personalization and direct calls to action, maintaining a clear, consistent message that resonates with readers and encourages interaction. 

Now, mobile optimization is essential across all platforms, as a significant number of users access content via smartphones. 

This involves designing responsive layouts, optimizing image sizes, and ensuring fast load times to enhance user experience and retention. 

Thus, tailoring content strategies for platform-specific characteristics while emphasizing mobile-friendly design is fundamental for maximizing reach and engagement.

Promotion and Distribution

Once your content is optimized, it’s time to focus on effective promotion and distribution strategies to reach a wider audience.

Promoting content successfully hinges on understanding the audience and the platforms where they are most active. Here are some fundamental strategies:

• Social Media Engagement : Share your content on social media platforms where your audience spends the most time. Tailor your posts to each platform’s unique format and audience preferences.
• Influencer Collaboration : Partner with influencers who can help amplify your message. Their endorsement can lend credibility and extend your reach to a broader audience.
• Content Repurposing : Convert your content into different formats to maximize its exposure. For example, a blog post can be turned into a video, an infographic, or a podcast episode.
• Paid Advertising : Utilize paid advertising options like Google Ads or social media ads to target specific audiences likely to be interested in your content.

Email marketing remains a powerful tool for direct engagement. It allows for personalized communication through newsletters or targeted campaigns based on user behavior. 

Besides emails, there are other platforms that can help in establishing authority and improving SEO through backlinks.  

• blogging and guest posting on relevant sites 
• webinars or online workshops
• press releases
• podcasts 

Lastly, always track your results. Use analytics to understand what works and refine your strategies accordingly. This continuous improvement cycle will help you maximize your content’s impact.

As a busy marketer, you have the tools and tips to shine your content. Remember, effective content marketing meets your audience’s needs with compelling storytelling and is optimized for different platforms. Don’t waste your efforts on ineffective content that doesn’t resonate. Use your content calendar, management platforms, and analytics to stay on track and make real connections. Keep refining your approach based on feedback and results. You’re now ready to captivate your audience and achieve your marketing goals more efficiently.

Below are some frequently asked questions about effective content creation, each accompanied by a brief answer to help you better understand and implement the best content strategies.

What makes content effective?

Effective content is relevant, valuable, and tailored to the audience’s interests and needs. It should be well-researched, engaging, and designed to solve a problem, provide information, or entertain.

What is the best length for a good piece of content?

The best length varies depending on the platform and purpose. Generally, longer, in-depth content performs well on search engines and can provide more comprehensive information, while shorter content may be ideal for social media to keep users engaged.

Should I focus on evergreen content or trending topics?

A balance of both is recommended. Evergreen content remains relevant and drives traffic over time, whereas trending topics can attract immediate attention and quick hits of traffic.

What is the best way to incorporate keywords without over-optimizing?

Keywords should be naturally integrated into content. Use them in crucial spots like headers, the first paragraph, and meta descriptions, but avoid keyword stuffing. Focus on creating smooth, reader-friendly text.

Related Posts:

• Content Development Cycle: From Conception to Publication
• Content Promotion: A Guide for Maximizing Reach and…
• The Power of SEO Digital Marketing: Boost Your…
• Content Operations: How to Streamline Your Content…
• How to Create Valuable Content

About Ron Sela

Ron is a marketing advisor to technology-driven businesses. He has 15 years of digital marketing experience and an MBA from the University of Florida. Ron helps companies grow their revenue by developing and executing integrated marketing plans that align with their business goals. He has a proven track record of success in helping companies achieve their growth objectives.

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‘Not a complete waste of time’: Novelist nabs Qld Premier’s Award again

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Brisbane author Melissa Lucashenko has won the Queensland Premier’s Award for literature for the second time with her novel Edenglassie .

Set in Brisbane in the 1840s and the present day, Edenglassie won the $30,000 prize, which Lucashenko previously won in 2019 for her book Too Much Lip .

“All awards are great, but this is a special one for a Brisbane girl,” Lucashenko said.

“I find it bizarre when people don’t know the stories of the place that they live,” said Brisbane author Melissa Lucashenko. Credit: Joe Ruckli

“It makes you feel like four years’ slaving over a hot laptop wasn’t a complete waste of time.”

A writer famed for her vivid characters, Lucashenko, who has Bundjalung and European heritage, is known as something of a character herself.

She is the only person to have won both the Miles Franklin Award – Australia’s top literary prize – and TV game show Millionaire Hot Seat .

Edenglassie was described by the QLA judges as a “historical tapestry that tears down barriers between past and present” and a book that “elevates our understanding of Queensland’s soul”.

Lucashenko said that the book includes the historical character of Scottish farmer Thomas Petrie, who negotiated a treaty with local Aboriginal people and established a refuge for them.

“Modern Queensland is still trying to catch up to the example of Tom Petrie in the 1840s,” she said.

The Queensland Premier’s Award for a Work of State Significance is the top prize in the Queensland Literary Awards, announced at the State Library of Queensland.

Published books that have won Queensland Literary Awards 2024. Credit: State Library of Queensland

Another First Nations writer, Sharlene Allsopp, won the $15,000 University of Queensland Fiction Book Award for her debut novel The Great Undoing .

Allsopp’s book is about a woman in a dystopian future who writes her own version of history in the margins of a copy of Ernest Scott’s A Short History of Australia (1916).

Allsopp said she was excited to get her book into more people’s hands.

Bundjalung author Sharlene Allsopp’s debut novel imagines a tech apocalypse.

“I also hope that they might ask more questions about how we record history, who gets to record history, and how those stories we tell about our past have the potential to reshape the future,” she said.

The $15,000 University of Queensland Non-Fiction Book Award went to Abbas El-Zein for Bullet, Paper, Rock: A Memoir of Words and Wars , his account of his childhood in Lebanon.

The Spider and Her Demons by sydney khoo, the story of a high school girl who has a double life as a spider demon, won the $15,000 Young Adult Book Award.

The awards total $276,000 in prize money awarded across 12 categories including fiction, non-fiction, poetry, and published and unpublished work.

Arts Minister Leeane Enoch said the Queensland Literary Awards “recognise and celebrate the power of stories and storytellers to generate inspiration, empathy and entertainment within and across communities”.

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