fashion marketing essay examples

Essays About Fashion: Top 5 Examples and 9 Prompts

If you are writing essays about fashion, check out our guide of helpful examples and exciting writing prompts to get started.

Fashion is individuals’ way of expressing their personalities. They do this through clothes and accessories that display their tastes and preferences. There are different fashion styles and trends, and anyone can choose anything they want to follow. Additionally, fashion has various benefits, such as boosting self-confidence, lightening moods, and developing creativity. Our fashion choices also help us send messages and present our beliefs. Thus, fashion can also be political .

Below are five essay examples and nine writing prompts to help you create an eye-catching essay about fashion:

5 Top Essay Examples

1. why fashion is important by george k., 2. fashion: an important part of life by ankita yadav, 3. fashion as communication by eunice summers, 4. fashion 2022 by edudwar, 5. the effect of fashion on teenagers in school by anonymous on newyorkessays.com, 1. fashion trends and women, 2. fashion evolution, 3. fashion and starting a business, 4. effects of fashion on society, 5. the best fashion styles for men, 6. fashion trends in different countries , 7. careers in the fashion industry, 8. cultural fashion vs. modern fashion, 9. the best and worst of fashion trends.

“The clothes we wear has become more than merely a way to cover our nakedness; instead it has also become one of the primary ways in which people express themselves.”

George K explains that fashion separates individuals from the rest. A person can introduce himself to others for who and what he is through style choices. Further, the author expounds on how fashion is a very competitive industry that depends on one’s search for identity. The author also points out that every person is unique and thus needs a distinct style to fit them. However, because of constant peer pressure and criticism, an individual’s fashion picks can’t be entirely their own. Ultimately, George K reminds the reader that it’s not just the clothes but how individuals wear and feel in them.

“…if we can do something then it is choosing the right stuff like entertainment, adventure, fashion, etc. All these things can make us happy and are also an important part of life. Fashion always attracts and it is available for all,”

Yadav considers how fashion originated from people’s traditions and cultures and became what it is today through individuals adopting each style and making it their own. In the following sections of the essay, she defines fashion and lists its importance, including how it developed new employment options and how styles speak for the wearer. 

In her conclusion, she encourages everyone to choose their styles and not to mind their age. Fashion helps everyone live life to the fullest.

“Fashion is an industry based on creating a need where there is none and nowadays, due to the current recession, I can understand that fashion may not be people’s biggest concern. But we cannot qualify it as ‘trivial’ since we are surrounded by it; each new generation of customers is highly exposed to commercial influences.”

Summers gives her opinion about the book “Fashion as Communication” by Malcolm Barnard . She identifies points in the work and shares her thoughts on them. The first point being those working in the fashion industry aren’t smart. As a Fashion Marketing student, Summers vehemently disagrees with this statement and recounts her experiences to counter it. She continues to analyze Barnard’s other arguments and agrees with some of them. Summers ends her essay by highlighting that fashion is too essential in modern culture and economic organization for it to be considered “trivial.”

“…the youth cares more about what they wear and how they look which could affect their status in their peer group and meddle with their mental health. Following trends and doing what everyone is doing like a sheep is never a good idea. Fashion is there to reflect your personal style, not copying what other people think is trendy.”

User Edudwar reminds people that fashion is not simply following what’s currently trendy. Fashion is there to give people the chance to show off their individualism and personalities and not present a fake version of themselves to be accepted by society. Additionally, he mentions that youth nowadays are more sensitive to what people think of them, so some will always do everything to follow trends, even if they’re not presentable or appropriate.

“Youths of the present times have indulged themselves in so much fashion that they do not receive sufficient time for other work… The time spent on studies is being used in watching TV programmes, reading fashion articles, or even finding the recent trendy outfits on the Internet.”

The essay discusses the real effects of fashion on today’s youth. The author focuses on kids zeroing in on finding the latest style instead of caring for their studies that directly affect their future. The essay also delves into how youths of yesterday had ambitions and goals in life compared to today’s youths, who prefer to have fun rather than study hard.

See our best essay writing tips to help you write an attractive, attention-grabbing essay.

9 Writing Prompts For Essays About Fashion

To assist you with your essay, we’ve compiled nine exciting writing prompts you can use:

Some women follow fashion trends religiously. They are also more conscious of their physical appearance. Some even go to the extreme and do plastic surgeries to look better in clothes. In your essay, discuss what you think these trends do to women’s perception of their worth and beauty. Add which trends you believe are unhealthy and why there’s more societal pressure for women to be fashionable.

Each era had its styles that directly resulted from that time’s circumstances. Make a timeline of how fashion evolved and the factors that influenced them. At the end of your essay, pick what you think is the best fashion era and explain why.

For this prompt, include the relevant things a future fashion clothing boutique owner should bear in mind. For instance, they should always be on top of the fashion trends and know how to balance demand and costs. Then, find a boutique owner and interview them about their experience to make your essay more fun to read.

Tackle what makes people choose the clothes they wear daily. Some prefer their fashion to display their personalities while others merely follow what they think is popular. To make your essay more interesting, you can do a simple experiment: Go out in public on two occasions: while wearing your fashion picks and donning the latest fashionable clothes. Then, add your findings and how people reacted to you.

Fashion for men is different from women. Although most brands dedicate their line to women, men also deserve to know what makes them look fashionable; this essay lists styles that are excellent for men depending on the setting and event. 

What could be considered fashionable in one country can be seen as disrespectful in another. For this prompt, compile fashion trends many do but are unacceptable in other places. Reasons why may include religion or tradition. Use research data and cite reliable sourcing for a compelling piece.

In this essay, identify the career opportunities available in the fashion industry, including the steps to get there. Next, list the different job roles within fashion, and describe the responsibilities for each. Then, add tips on succeeding in that job and standing out from the rest. For an intriguing essay, conduct interviews with professionals within the industry and include this in your piece.

Our ancestors’ culture greatly influenced today’s fashion. Meanwhile, modern styles are those that the current generation uses. Write an essay about cultural and contemporary fashion’s differences, similarities, advantages, and disadvantages. 

Fashion trends come and go. However, not all popular fashion is pleasing to the eyes. For this essay, compile a list of what is, in your opinion, the best and worst fashion trends. Then, describe why you have formed these opinions and describe the details of each outfit.

Are you looking for your next essay subject? Check out our list of the best writing topics for students .

Essays on Fashion Marketing

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• Fashion Marketing Personal Statement Examples

As you embark on your journey to pursue a career in the dynamic world of fashion marketing , your personal statement will play a crucial role in helping you get into a university in the UK . Find below successful fashion marketing personal statement examples . 

Fashion Marketing Personal Statement Example

My passion for fashion marketing was ignited by the vibrant and dynamic world depicted in the popular Netflix series, “Emily in Paris.” From a young age, I was fascinated by the endless possibilities of self-expression through fashion, and the role it played in shaping our perceptions of the world. This fascination led me to pursue a deeper understanding of the industry, and I was soon travelling to some of the world’s most iconic fashion capitals such as Milan, Paris, and London, to experience the latest trends and styles firsthand.

My passion was further fueled by a life-changing internship at the prestigious Pearl Lemon PR in New York, where I had the opportunity to work alongside seasoned professionals and gain hands-on experience in the field. During my time there, I was able to develop my skills in various aspects of fashion marketing, from managing social media campaigns to conducting market research and analysis. I was also able to develop important relationships within the industry, and I believe that this experience will be invaluable as I move forward in my career.

In addition to my passion and experience, I am confident that my academic background will enable me to succeed in fashion marketing. My AAA levels in English, Maths, and Sociology have prepared me with a strong foundation in communication, critical thinking, and data analysis. English has allowed me to effectively express my thoughts and ideas, while Maths has given me a solid understanding of numbers and statistics, which are essential in determining market trends. Sociology has provided me with a broad understanding of human behaviour, which is crucial in understanding consumer preferences and behaviour.

I am eager to bring my passion, experience, and skills to a UK university and further my education in fashion marketing. I am confident that my unique blend of experience, education, and passion makes me an ideal candidate for a university program in this field. I am eager to contribute to the success of a university, and I am excited about the opportunities that a UK education will provide me to grow both professionally and personally. I am committed to working hard and embracing new challenges, and I believe that a degree in fashion marketing from a UK university will be the perfect platform for me to launch my career in this exciting and dynamic industry.

Fashion Marketing Personal Statements

I have always been driven by a passion for creativity and a love for the finer details. I am eager to study Fashion Marketing as I believe this will provide me with the ideal platform to showcase my flair for fashion, as well as allow me to demonstrate my strong literary skills. The course promises to offer me a unique opportunity to learn new techniques, develop new skills, and challenge myself in ways that I have never experienced before.

I have always had a deep-rooted passion for writing and I am proud to say that several of my poems were published in the “Peotry writers” anthology before I had even entered secondary school. Writing and fashion have always been my preferred forms of self-expression and I am eager to find a way to bring these two worlds together. I envision a future where I can use my writing skills to bring new ideas to life within the fashion industry and create a fresh approach to journalism and literature.

My experiences studying Sociology, Media, and English Language at A Level, have provided me with specific skills that have helped me to grow and develop creatively. The English Language was my favourite subject, and I relished the opportunity to focus on topics that were important to me, as well as learn a wide variety of linguistic and language techniques. Media Studies was also an exciting subject for me as it allowed me to develop and edit a mock-up independent magazine, focusing on a genre of my choice. I chose to study the music industry, and I was able to learn about various forms of media promotion, advertising, and film. I was able to work as part of a creative team and participate in group activities, and I have developed the ability to work independently and collaboratively.

I love the freedom that comes with the humanities and the arts, and I appreciate the ability to express myself creatively without feeling tied down to any specific “idea”. The freedom to explore my vision and perspective is what sets these subjects apart from the more factual and scientific-based subjects.

I am currently documenting my photographs and personal reflections on my Tiktok blog, and I enjoy experimenting with different visuals and imagery. Over the years, I have become interested in a wide range of creative ideas, and I am particularly inspired by photographers such as Anna-Lou Leibovitz and Amber Asaly, whose works have been featured in my favourite magazines such as Galore and Vogue.

I have already taken a course in Fashion Marketing and Promotion at the University of Liverpool, but I was disappointed to find that the course placed a heavy emphasis on the practical side of fashion, with little focus on the academic marketing and business aspects that initially attracted me to the course.

The opportunity to study Fashion Marketing and Management is incredibly appealing to me as I have a deep-seated passion for writing, as well as a strong interest in the business aspect of the fashion industry. I believe that my passion for fashion and my focus on academics will make me an excellent candidate for the course. I am confident that I will bring something new and diverse to the subject and the industry, and I am eager to embark on this exciting journey.

Recommended guides for reading:

• How to Write a Personal Statement for a Master’s
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• UCAS Personal Statement: A Writing Guide And Tips For Success
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100 Fashion Essay Topic Ideas & Examples

Inside This Article

Fashion has always been a fascinating and ever-evolving industry that captures the attention of millions of people worldwide. Whether you're a fashion enthusiast, a student studying fashion design, or simply someone looking for inspiration, writing an essay about fashion can be both fun and educational. To help you get started, here are 100 fashion essay topic ideas and examples that you can explore:

• The evolution of fashion trends over the decades
• The impact of social media on fashion
• The role of sustainability in the fashion industry
• The influence of celebrity fashion on mainstream trends
• The history of high fashion and couture
• The rise of streetwear culture
• The psychology behind fashion choices
• The cultural significance of traditional dress
• The relationship between fashion and identity
• The role of fashion in shaping gender norms
• The impact of fast fashion on the environment
• The history of fashion magazines
• The role of fashion in art and design
• The influence of technology on fashion design
• The future of wearable technology in fashion
• The impact of globalization on fashion production
• The ethics of fur and leather in fashion
• The importance of diversity and inclusivity in fashion
• The role of fashion in political activism
• The history of fashion icons and trendsetters
• The impact of economic recession on fashion trends
• The evolution of fashion photography
• The relationship between fashion and music
• The influence of subcultures on mainstream fashion
• The history of fashion weeks around the world
• The impact of body positivity movements on fashion
• The role of fashion in film and television
• The influence of street style on high fashion
• The history of fashion advertising
• The significance of uniforms in fashion
• The impact of social media influencers on fashion trends
• The role of fashion in consumer culture
• The evolution of swimwear trends
• The relationship between fashion and architecture
• The influence of vintage fashion on modern trends
• The history of fashion in sports
• The impact of climate change on fashion production
• The role of fashion in challenging beauty standards
• The significance of fashion collaborations between designers
• The evolution of fashion accessories
• The influence of art movements on fashion design
• The history of fashion in sub-Saharan Africa
• The impact of colonialism on fashion in Asia
• The role of fashion in self-expression
• The significance of fashion in religious rituals
• The influence of nature on fashion trends
• The history of denim and jeans in fashion
• The impact of body modification on fashion
• The role of fashion in creating social change
• The evolution of footwear trends
• The influence of military uniforms on fashion
• The history of fashion in the LGBTQ+ community
• The impact of the fashion industry on body image
• The role of fashion in mental health awareness
• The significance of fashion in protest movements
• The influence of technology on sustainable fashion
• The history of fashion in Indigenous communities
• The impact of social media filters on beauty standards
• The role of fashion in cultural appropriation
• The evolution of lingerie trends
• The influence of dance on fashion design
• The history of fashion in the Middle East
• The impact of fashion on self-esteem
• The role of fashion in creating social hierarchies
• The significance of fashion in rites of passage
• The influence of literature on fashion trends
• The history of fashion in the punk subculture
• The impact of fashion on mental health
• The role of fashion in gender fluidity
• The evolution of handbag trends
• The influence of street art on fashion design
• The history of fashion in the digital age
• The impact of fashion on body dysmorphia
• The role of fashion in creating cultural stereotypes
• The significance of fashion in the disability community
• The influence of drag culture on fashion
• The history of fashion in the hip-hop community
• The impact of fashion on self-identity
• The role of fashion in social mobility
• The evolution of jewelry trends
• The influence of the Renaissance on fashion design
• The role of fashion in gender

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Essay Samples on Fashion

How fashion has changed over time.

Fashion serves as a visual representation of cultural shifts, societal values, and individual expression. From ancient civilizations to modern trends, fashion has undergone remarkable transformations, reflecting changes in technology, lifestyle, and artistic innovation. This essay traces how fashion has changed over time, exploring key eras,...

Literature Analysis of a Socio-Economic Subculture in Fashion

Introduction Faced with a generation of consumers who are both the most well-informed and fiscally precarious in modern society, streetwear fills the void when luxury brands searching for ways to remain relevant and therefore profitable. I would like to understand the socio-economic subculture emerging in...

• Literature Analysis

From Aristocracy to Masses: The Evolution of Fashion in Europe

Introduction Prior to the Second Industrial Revolution, the European continent was marked by social unrest and perennial conflict, with only the affluent aristocrats having access to luxurious attire. It was not until the advent of the Second Industrial Revolution that fashion became a major point...

Analysis of Current Changes Affecting the Fashion Industry

There are many kinds of industries that have greatly and directly impacted people’s lives. The fashion industry is one of them. Since the beginning of time until now, people’s sense and interest in their fashion styles have changed, and so does the fashion industry. When...

• Modern Technology

British Fashion: the Rich and Complex History of 20th Century

Fashion is one of the most influential aspects of society and it has undergone colossal historical change, in particular British Women’s fashion. The 20th century was a transformative era in British fashion, marked by radical changes in clothing styles and designs. Women's fashion, in particular,...

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1960s Dress Type: Main Concepts of Influence

The 1960s dress type was the type of revolutionary fashion that only people with true fashion sense could sport. These dresses were made to assist you in leashing out your true fun-loving and bold self. This decade of fashion was ideal for showing your artful...

The Evolvement of 1920s Fashion and Trends

 Fifty years before the 1920s, each decade developed a persona of trends that influenced the evolvement of 1920s fashion. A continuation of the 1870s frizzy bangs or loosely piled curled locks took on the impact of hairstyles In the 1880s, skirts were narrow folded, draped,...

Taekwondo, Music and Co-creating Own Fashion Line

One of the main reasons I want to study architecture is my passion for French Romanesque-style buildings. It is my ambition to one day contribute to the construction of these. This passion stemmed from my visits to France as a child. On these trips, I...

Justification Of Animal Cruelty In The Name Of Fashion

Cruelty of animals have always been around and countless of innocent animals gets abused or killed on a daily basis every single day, without fail. It is prevalent around the world with many newspaper articles being released on cases of animal abuse in all sorts,...

• Animal Cruelty

Ethical Fashion: Animal Cruelty In Fast Fashion Industry

Imagine a world where the beaches are lined up with dead fishes, where there will be no more clean drinking water, where trees will be felled to make room for more landfills to throw the t-shirts that we just wore for a month. This world...

• Fast Fashion

Cultural Appropriation In Fashion Industry

To understand what actually is cultural appropriation is we need to know what culture meaning is. Definition of the word culture is “the ideas, customs, and social behavior of a particular people or society.” When those specific things have been stolen from one culture or...

• Cultural Appropriation

Waste Management Problem In The Fashion And Footwear Industries

Project Abstract The Internet has changed the way people purchase goods in the 21st century: many types of goods and services have become available online. Luxury fashion goods followed this trend after an initial delay, primarily due to the nature of these goods. The purpose...

Gucci: The Sustainability and Innovation in the Fashion Industry

Gucci is an Italian fashion brand has nearly 100 years history in this luxury industry. It is now achieving the vision to become the leading luxury fashion house in the world with more than 13$ billion brand value. Not only succeed in its main corporate...

Why Gender Neutral Clothes May Become a Permanent Part of our Life: The Advantages of Gender Neutral Clothing

Fashion has always been a platform where people can express themselves and be unique. It was further extended when gender neutral clothing came into play. Clothes that were created for both sexes without gender prohibitions included were used by many designers and brands. A space...

• Gender Roles

The Youth Culture in Fashion: Trends and Marketing Strategies

The fashion industry has always been characterized by constant change and evolution, but in recent years, we have seen a significant shift in the industry's direction. The rise of youth culture has had a profound impact on fashion, shaping everything from the styles and trends...

• Youth Culture

The Vital Objectives and Social and Natural Obligations of Gucci 

Gucci was based by Guccio Gucci in Florence, Tuscany, in 1921. Toward the beginning of the nineteenth century, the Gucci organization got one among the world's most palmy creators of top of the line creature skin product, dress, and elective design item. As Partner in...

Surfing Subculture and Its Link to Fashion

The first chapter begins with a quote by the famous Duke Kahanamoku, considered the father of modern surfing (SurferToday). This expression has been chosen to represent each individual linked to the surf-culture. The devotion to water is supreme and only within it one wants to...

The Importance of Cultural Appropriation in Fashion

Evidence 1 - Undermines the culture Indigenous people have fought to preserve for decades and strips it of its significance. Suffering from centuries worth of genocide, Indigenous people continue to fight to preserve their culture and traditions. However, appropriation has led to the modernization of...

Japanese Culture and Its Influence on the Global Fashion 

How has Japanese culture influenced the global fashion industry? When society recalls the words 'Japanese culture', the first image that pops into our mind is of the kimono. In reality, the historic roots and the philosophical branches of the Japanese culture and traditions spread far...

• Japanese Culture

Fashion Photography as a Way to Form Social Trends

Fashion defines the social phenomenon of the way the people dress in a particular style depending upon various factors such as place, occasion, etc. It has always been considered to be a whim to a certain group of individuals, stereotyping the body forms of people...

• Photography

The Issue of Low Wage and Overwork in Fast Fashion Industry

'It hurts us to be paid so little. I have to do this and they sell one piece of clothing for more than I get paid in a month,' she said. 'We cannot eat nutritious food. We don't have a good life, we live in...

Capitalism and Democratization of Fashion with Fast Fashion

Abstract Fast fashion is a phenomenon that takes place in our world as a consequence of the rise in the adoption of the capitalist system by countries around the world. Fast fashion mimics designer clothing at a much more affordable price. To make this happen,...

The Impact of Fast Fashion on the Fashion Industry

Fast fashion refers to fashion or fashion business that reflects the latest trends in fashion with a relatively inexpensive price, and a fast turnover of fast goods. It was named fast fashion meaning fast and rapid circulation like fast food. This essay will outline the...

Fashion Isn't a Size: Body Image in Modern Society

Body image identifies with how individuals ponder their very own body. It identifies with people’s observations, emotions, and how people contemplate his or her body. It is typically conceptualized as consolidating body size and assessment of how attractive one’s body is. Feelings related with one's...

Relation of Fashion, Confidence and Self-Esteem

Many people claim that confidence stems from being wealthy, whilst others regard it to be about keeping a positive mental attitude and mind-set, but what if confidence is actually about what we wear? (O’Callaghan, 2014). 96% of women aged between 21 and 64 years ‘believe...

• Self Esteem

Utilization Of Optical Illusions In Fashion

ABSTRACT Eyes take in reflected light off objects around you. They use a lens to focus them onto light-sensitive cells at the back of your eye in a membrane called the retina. There are two ways our eyes perceive an image through, Rods and Cones....

• Effects of Technology
• Marketing Strategy

Big Business In The Material World: H&M

”Due to a controversial item sold on H&M’s website and lack of diversity, the global clothing giant has been deemed racist by many people. On January 7, 2018, H&M premiered a questionable “Coolest Monkey in the Jungle” sweatshirt being modeled by an African American child...

• Brand Management

Clothing Exhibition “Reigning Men: Fashion In Menswear 1715-2015”

Ah, the Weather Girls. Their oeuvre and specifically their song “Reigning Men” has left its imprint on popular culture and in this case the fashion industry as it inspired Sharon Takeda to modify the title of said song to fit the exhibition of a spanning...

H&M In Fast Fashion: Continued Success?

Key Points and Challenges H&M has had tremendous success in the fashion industry. One of their key points of success is their ability to replicate its unique business in 61 countries. The business model emphasizes high fashion at prices below their competitors. However, the sustainability...

Research Of The Geography Of My Closet

Throughout this project, I have learned a lot about the geography of my closet and where my clothes are being made. After doing thorough research, I have concluded that the headquarter and manufacturing countries are not located in the same countries. I think that the...

Technology - Redefining The Landscape Of Apparel Industry

The Indian market has been introduced to the concept of pre-owned luxury apparels, presenting a nuanced approach. To thrive in the apparel industry, a commercial model must be built based on a deep understanding of market expectations, allowing for the creation of strategies that meet...

The Dolce & Gabbana Application - The World Of Fashion

Extravagance fashion brand Dolce and Gabbana is giving technically knowledgeable rich customers a versatile ordeal that consolidates a form situated interface with a determination of fashion world through an iPhone app. The Italy-based design brand, Dolce and Gabbana, is an all-around presumed name among people...

The Representation Of Different History Periods In Fashion Collections

From Victorian era till today, the corset has a long and checkered history. Its disappearance and reappearance links to the changing shapes of female body throughout the history. But this staple garment which was used as an underwear in the Victorian era has now being...

• Victorian Era

Fashion In The Moving Image

The language of fashion has somehow always been juxtaposed to the language of film. Indeed, clothing, costume, and sartorial ‘fashionable’ elements are central to filmmaking, and they convey a wide variety of meanings that oscillate between the characterization of filmic subjects and their narration, the...

• Film Editing

The History Of The Vogue Magazine, Its Development And Current State

Vogue Magazine has a rich and historical background, complete with its foundation, growth, and current status. According to, Vogue, they have been selling magazines for 126 years now. The first of which magazine came out in 1892. Vogue is one of the most well known...

The Influence Of Global Fashion On Beauty Standards In Asia

The facial structures and appearance of different races or ethnicities are distinct due to genetic heritance and their people consist of each view on the standard of beauty respectively. Therefore, dissimilar cosmetics and makeup technique is required for different races or ethnicities to achieve their...

Best topics on Fashion

1. How Fashion Has Changed Over Time

2. Literature Analysis of a Socio-Economic Subculture in Fashion

3. From Aristocracy to Masses: The Evolution of Fashion in Europe

4. Analysis of Current Changes Affecting the Fashion Industry

5. British Fashion: the Rich and Complex History of 20th Century

6. 1960s Dress Type: Main Concepts of Influence

7. The Evolvement of 1920s Fashion and Trends

8. Taekwondo, Music and Co-creating Own Fashion Line

9. Justification Of Animal Cruelty In The Name Of Fashion

10. Ethical Fashion: Animal Cruelty In Fast Fashion Industry

11. Cultural Appropriation In Fashion Industry

12. Waste Management Problem In The Fashion And Footwear Industries

13. Gucci: The Sustainability and Innovation in the Fashion Industry

14. Why Gender Neutral Clothes May Become a Permanent Part of our Life: The Advantages of Gender Neutral Clothing

15. The Youth Culture in Fashion: Trends and Marketing Strategies

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The New Marketing Ideas in The Fashion Industry

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Published: Sep 4, 2018

Words: 767 | Pages: 2 | 4 min read

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Fashion Research Paper Topics: History, Consumer Behavior and Industry Trends

Table of contents

• 1 How to Choose a Research Paper Topic On Fashion
• 2.1 Fast Fashion Research Questions
• 2.2 Sustainable Fashion Topics To Write About
• 2.3 Ethical Fashion Essay Topics
• 2.4 Topics about Fashion Designers
• 2.5 Fashion Brands
• 2.6 Business of Fashion
• 2.7 History of Fashion Topics to Research

Fashion is a dynamic and ever-evolving field, blending creativity, culture, and commerce uniquely and captivating. It is an expression of personal style and a mirror reflecting societal changes, technological advancements, and varying aesthetic preferences across different eras and regions. Delving into fashion research opens a world of exploration, from the dazzling allure of high fashion and iconic designers to the critical issues of sustainability and ethical production practices.

This paper aims to provide a comprehensive list of fashion research topics, encompassing this complex industry’s diverse and vibrant aspects. It also covers a wide range of subjects, from the impact of cultural shifts on fashion trends to the evolving landscape of fashion marketing and retail. These topics offer a rich terrain for in-depth study and analysis.

How to Choose a Research Paper Topic On Fashion

Choosing the right research topics about fashion is a critical step that sets the tone for your entire study. It’s a delicate balance of aligning personal interest with academic value.

• Start by pinpointing your area of passion within the broad spectrum of fashion. It could be anything from the intricacies of design and the rich tapestry of fashion history, to the pressing issues of ethics and the evolving dynamics of the fashion business of fashion articles.
• Next, immerse yourself in current trends and pressing issues within the fashion world to carve out a unique and relevant angle for your research.
• Availability of resources and existing literature is paramount. Ensure sufficient material and data are available to underpin your study with credible information.
• Selecting a topic for a fast fashion argumentative essay that resonates with current discussions and contributes a fresh perspective or addresses market research in fashion is advantageous.
• Striking the right balance between specificity and breadth is key; your topic should be focused enough to provide clear direction for your study, yet broad enough to encompass comprehensive exploration and analysis.

This approach guarantees a more manageable research process and enhances the potential for meaningful and engaging contributions to the field of fashion studies.

List of Research Topics On Fashion

Dive into the fascinating world of fashion with these compelling research topics. Covering everything from the glitz of designer brands to the pressing issues of sustainability, each topic offers a unique perspective on the multifaceted fashion industry.

Fast Fashion Research Questions

• Environmental Impact of Fast Fashion. Investigating the ecological footprint of rapid production cycles in the fashion industry.
• Consumer Perception and Fast Fashion. Understanding how consumer attitudes towards sustainability affect fast fashion.
• Economic Viability of Fast Fashion Models. Analyzing the long-term economic sustainability of the fast fashion business model.
• Social Implications of Fast Fashion. Examining the social consequences, including labor practices, of fast fashion.
• Innovative Solutions to Fast Fashion Problems. Exploring new technologies and business models to mitigate fast fashion issues.
• Globalization and Fast Fashion. Assessing the impact of globalization on the spread and practices of fast fashion.
• Fast Fashion and Waste Management. Investigating waste generation and management in the fast fashion cycle.
• Consumer Behavior in Fast Fashion. Analyzing how consumer buying patterns contribute to fast fashion.
• Marketing Strategies in Fast Fashion. Understanding the role of marketing in promoting fast fashion trends.
• Ethical Challenges in Fast Fashion. Examining the ethical dilemmas posed by fast fashion.
• Fast Fashion and Cultural Appropriation. Investigating instances and impacts of cultural appropriation in fast fashion.
• The Role of Media in Fast Fashion. Exploring how the media influences the fast fashion industry and consumer choices.
• Fast Fashion and Its Impact on Traditional Retail. Analyzing how fast fashion is affecting traditional retail models.
• Sustainability Initiatives in Fast Fashion. Examining efforts by fast fashion brands to become more sustainable.
• Future Trends in Fast Fashion. Predicting future developments and changes in the fast fashion industry.

Sustainable Fashion Topics To Write About

• Sustainable Materials in Fashion. Exploring eco-friendly materials used in sustainable fashion.
• The Lifecycle of Sustainable Fashion Products. Understanding the production, use, and disposal of sustainable fashion items.
• Consumer Awareness of Sustainable Fashion. Assessing how consumer knowledge impacts sustainable fashion choices.
• Challenges to Sustainable Fashion Manufacturing. Investigating barriers to adopting sustainable practices in fashion production.
• Innovations in Sustainable Fashion Technology. Examining technological advancements in creating sustainable fashion.
• Sustainable Fashion and Global Supply Chains. Analyzing the role of global supply chains sustainably.
• Marketing of Sustainable Fashion Brands. Strategies for marketing sustainable fashion to a wider audience.
• Economic Aspects of Sustainable Fashion. Understanding the economic implications and viability of sustainable fashion.
• Policy and Regulation in Sustainable Fashion. Examining the role of policy in promoting sustainable fashion practices.
• Social Responsibility in Sustainable Fashion. Exploring the social impact of sustainable fashion on communities and workers.
• Sustainable Fashion and Consumer Behavior. Investigating how sustainable fashion influences consumer buying habits.
• The Role of Designers in Sustainable Fashion. Examining how designers can drive sustainability in fashion.
• Upcycling and Recycling in Fashion. Exploring the role of upcycling and recycling in sustainable fashion.
• Sustainable Fashion and Cultural Shifts. Assessing how cultural changes are affecting sustainable fashion trends.
• Case Studies of Successful Sustainable Fashion Brands. Analyzing successful examples of sustainable fashion brands.

Ethical Fashion Essay Topics

• Defining Ethical Fashion Topics. Understanding what constitutes ethical practices in the fashion industry.
• Transparency in Fashion Supply Chains. Examining the importance of transparency for ethical fashion.
• Consumer Role in Promoting Ethical Fashion. Exploring how consumers can influence ethical practices in fashion.
• Ethical Fashion and Labor Rights. Investigating the intersection of fashion production and labor rights.
• The Impact of Ethical Fashion on the Environment. Assessing the environmental benefits of ethical fashion practices.
• Challenges in Implementing Ethical Fashion. Understanding the obstacles to adopting ethical practices in fashion.
• Ethical Fashion and Cultural Sensitivity. Examining the importance of cultural sensitivity in an ethical fashion.
• The Business Case for Ethical Fashion. Analyzing the economic benefits of adopting ethical practices in fashion.
• Ethical Fashion and Consumer Trust. Investigating how ethical practices influence consumer trust in brands.
• Innovations in Ethical Fashion. Exploring new developments and practices in an ethical fashion.
• Ethical Fashion and Globalization. Assessing the impact of globalization on ethical fashion practices.
• Marketing Strategies for Ethical Fashion. Understanding how to market ethical fashion effectively.
• The Role of Governments in Ethical Fashion. Examining the role of policy and regulation in promoting ethical fashion.
• Ethical Fashion and Social Media Influence. Exploring the impact of social media on ethical fashion trends.
• Case Studies of Ethical Fashion Initiatives. Analyzing successful examples of ethical fashion initiatives.

Topics about Fashion Designers

• Influence of Iconic Fashion Designers. Exploring how legendary designers have shaped fashion trends.
• Biographies of Renowned Fashion Designers. Investigating the life stories and career paths of famous designers.
• Emerging Fashion Designers and Industry Impact. Examining the influence of emerging designers on the fashion industry.
• Fashion Designers and Brand Identity. Analyzing how designers shape and define brand identities.
• Collaborations between Fashion Designers and Brands. Exploring successful collaborations and their outcomes.
• Fashion Designers and Cultural Influences. Investigating how cultural backgrounds influence designers’ work.
• Sustainability Focus of Fashion Designers. Examining designers’ approaches to sustainable fashion.
• Fashion Designers and Technology Integration. Analyzing how designers are incorporating technology into fashion.
• Fashion Designers and Political Statements. Exploring how designers use fashion to make political statements.
• Innovations by Fashion Designers. Investigating groundbreaking innovations introduced by fashion designers.
• Fashion Designers and Celebrity Influence. Assessing the impact of celebrity endorsements on designers’ work.
• Design Philosophy and Techniques of Fashion Designers. Examining the unique design philosophies and techniques of designers.
• Fashion Designers and Global Trends. Analyzing how designers respond to and shape global fashion trends.
• Fashion Designers and Ethical Practices. Investigating how designers are incorporating ethical practices into their work.
• Fashion Designers’ Role in Fashion Education. Exploring the involvement of designers in fashion education and mentorship.

Fashion Brands

• History and Evolution of Major Fashion Brands. Tracing the development and growth of leading fashion brands.
• Branding Strategies in Fashion. Analyzing effective branding strategies used by fashion companies.
• Consumer Perception of Fashion Brands. Understanding how consumers view and interact with different fashion brands.
• Luxury Fashion Brands and Market Positioning. Investigating the strategies of luxury brands in the fashion market.
• Sustainability Initiatives of Fashion Brands. Examining how brands are incorporating sustainability into their operations.
• Fashion Brands and Global Expansion. Analyzing how brands are expanding and adapting to global markets.
• Collaborations between Fashion Brands and Designers. Exploring the impact of collaborative projects.
• Fashion Brands and Technology Integration. Investigating how brands are utilizing technology in fashion design and retail.
• Marketing and Advertising Strategies of Fashion Brands. Analyzing the marketing approaches of successful fashion brands.
• Fashion Brands and Consumer Engagement. Understanding how brands engage with their customers.
• Fashion Brands and Social Responsibility. Examining the social and ethical responsibilities of fashion brands.
• Innovations in Fashion Branding. Exploring innovative branding techniques in the fashion industry.
• Fashion Brands and Cultural Impact. Assessing the cultural influence of prominent fashion brands.
• Challenges Facing Fashion Brands Today. Investigating current challenges and how brands are addressing them.
• Case Studies of Successful Fashion Brand Revivals. Analyzing how struggling brands successfully reinvented themselves.

Business of Fashion

• Globalization and Its Impact on Fashion Business. Examining how globalization has transformed the fashion industry.
• Fashion Retailing Strategies. Analyzing effective retailing strategies in the fashion industry.
• Fashion E-Commerce Trends and Challenges. Investigating the rise of online fashion retailing and associated challenges.
• Business Models in the Fashion Industry . Exploring different business models and their effectiveness in fashion.
• Marketing and Promotion in Fashion. Analyzing marketing techniques and promotional strategies in fashion.
• Fashion Industry Supply Chain Management. Examining supply chain dynamics in the fashion industry.
• Fashion Brand Management and Development. Investigating strategies for managing and developing fashion brands.
• Consumer Behavior Analysis in Fashion. Understanding consumer purchasing patterns and preferences in fashion.
• Fashion Business and Sustainability. Analyzing the integration of sustainable practices in fashion business operations.
• Innovations in Fashion Business Models. Exploring innovative approaches to fashion business and retail.
• Fashion Industry Economic Analysis. Examining the economic aspects and impacts of the fashion industry.
• Fashion Business and Global Market Trends. Assessing global market trends and their influence on fashion businesses.
• Fashion Startups and Entrepreneurship. Investigating the rise and challenges of fashion startups.
• Fashion Business Ethics and Social Responsibility. Examining ethical considerations and social responsibilities in the fashion business.
• Case Studies of Successful Fashion Business Strategies. Analyzing successful strategies implemented by fashion businesses.

History of Fashion Topics to Research

• The Evolution of Fashion from Ancient Civilizations. Exploring fashion trends and their significance in ancient societies like Egypt, Greece, and Rome.
• Medieval Fashion and Social Hierarchies. Analyzing how fashion in the medieval era reflected societal structures and class distinctions.
• Renaissance Fashion and Artistic Influence. Investigating the influence of Renaissance art and culture on fashion trends of the era.
• 17th Century Baroque Fashion. Examining the opulence and extravagance of Baroque fashion and its reflection on the socio-political climate.
• 18th Century Rococo Style and Femininity. Discussing the Rococo style’s emphasis on ornamentation and its impact on the perception of femininity.
• Fashion During the Industrial Revolution. Understanding how technological advancements in the 19th century transformed the fashion industry.
• The Birth of Haute Couture in the 19th Century. Tracing the origins of haute couture and its founding designers like Charles Frederick Worth.
• Fashion in the Victorian Era. Exploring the fashion trends and social norms that characterized the Victorian period.
• The Roaring Twenties and Flapper Fashion. Delving into the revolutionary changes in women’s fashion during the 1920s.
• Fashion During World War II. Investigating how wartime restrictions influenced fashion, introducing utility clothing and fabric rationing.
• The Post-War Fashion Boom and the New Look. Analyzing the impact of Dior’s New Look in shaping post-WWII fashion.
• Swinging Sixties and Youth Culture. Examining how 1960s fashion was influenced by and influenced youth culture and social movements.
• Punk Fashion and Subculture in the 1970s. Exploring the emergence of punk fashion and its challenge to mainstream norms.
• The Influence of Pop and Celebrity Culture on 1980s Fashion. Discuss how pop culture icons and music influenced 1980s fashion trends.
• Fashion in the Digital Age. Understanding how the advent of the internet and digital media in the late 20th and early 21st centuries has transformed fashion consumption and trends.

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Global Issues in Fashion Marketing, Essay Example

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Introduction

A major global issue facing fashion marketing lies with the rapidity of change in the industry. Fashion is experiencing changes in its marketing structure at an arguably more rapid pace than other industries. I believe this has influenced how different brands represent themselves. It seems to me that the rapid changes in the fashion marketing space favor more established players like Gucci and Channel, with lesser-known brands left without any sizeable leverage. An examination of the global dynamics in the fashion marketing industry is necessary.

The five attributes of innovation are relative advantage, compatibility, complexity, trialability, and observability. Innovation refers to the implementation of change in industry practices. Relative advantage is a term that means the extent to which an implemented idea is better than other existing ideas, for instance, the design of a new clothing design that uses material that is better than those existent in the market. Such a design is termed as having a relative advantage.

Compatibility is the extent to which a given innovation conforms to the values and requirements of potential implementors. In the fashion industry, one could design new clothes that conform to the cultures of the designers. The designers will be open to mass-producing the design because of its compatibility. Complexity is the degree of difficulty of a given innovation in terms of implementation. Take an example of designing clothes that use extremely rare materials. Mass-producing similar clothes will be difficult to implement.

Trialability is the range in which a given innovation can be tested before being actually implemented. For instance, a design could be tested by selling it to a selected market. If the sales prove productive, mass production is implemented. Observability is the degree to which a given innovation gives actual results. Some innovation methods in fashion, such as modifying the designs of clothing to correspond with bags, can result in better results. The results may be in the form of getting more customers from schools or social workers.

Huge brands are favored by the current communication overload characteristic of the digital era. Customers are bombarded with a lot of information on their social media, search engines, and other online platforms (Unni 2020, p.274). The information that smaller companies put out there becomes diluted by the mass campaign strategies adopted by the leading brands. Smaller brands cannot match the financial capacities of the more established brands and often have to settle on a low return on their marketing dollars.

I also believe that the disproportionate factors in global fashion marketing have derailed small brands. Their low popularity has forced them to adopt radically different marketing strategies. Most of them have been forced to adopt rapid discounting schemes (Sangvikar, Kolte, and Pawar 2019, p.256). This makes customers accustomed to the everyday low prices. Many of these small-time players use discounting strategies to attract more customers. However, it seems to me that they are just buying out customers using the discount schemes, preventing the creation of authentic brands that are worthy of recognition as the best (Kim and Sullivan 2019, p.6). An example is the fashion company, John Lewis, which experienced a 99% loss in the first half of the year since it unintentionally underpriced its goods. Larger companies do not experience the same difficulties.

I have observed that the current fashion marketing strategy is mainly dependent on the brand identity of the fashion companies. The small brands that have not gained much traction suffer from lower traction than the large companies. As a result, more established brands are favored by customers more than the local lesser-known brands. Gucci experienced a 48.7% increase in the first-quarter sales in 2018 (Huggard 2020, p.43). Gucci is also quick in collaborating with celebrities to develop fashion designs that are likely to be valued by the public. The company paired up with Dapper Dan, a hip-hop legend, in developing an 80s theme clothing line (Adler and Fromer 2019 p.1455). The lesser-known brands cannot hope to afford promotion and endorsements by the well-known celebrities. They are, therefore, more likely to lag behind the leading brands like Gucci.

The increased popularity of leading brands on social media platforms puts pressure on smaller brands. There is also an obsessive emphasis on the use of social media in fashion marketing. These platforms are indeed valuable for getting exposure to the market. However, the indiscriminate participation by many brands in the multiple social media platforms serves to compromise their marketing position (Guercini, Bernal, and Prentice 2018, p.3). Companies need to be strategic about the social media platforms they use. A platform is only considered valuable if it elevates the brand perception in the mind of the target customers. A company should not use Facebook or Instagram simply because competitors are found on the same platform.

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Simplicity has emerged as a critical determinant of a brand’s overall impact. This is important to consider given the multitude of other companies that are found in the fashion industry. Leading brands such as Christian Dior emphasize simple yet elegant designs that are increasingly becoming important to the users (Donzé and Wubs 2019, p.88). This is not only limited to the fashion industry but is also used by world-leading brands such as Apple and Amazon. Simplicity enables the user to bypass many complexities and procedures involved with using a company’s products. This improves the ease of use of the products (Karlsson and Ramasar 2020, p.337). Many fashion brands can benefit from making their products simple and easy to use. However, this requires going back to the basics in product development. The change might be drastic, but it is worth the investment, both in time and money. This leads to the increased value of the brand.

Also, dominant brands benefit from an already established brand identity, reinforced by stories. Chrisitan Dior has excelled in its storytelling efforts. This makes it a household name without spending a lot on marketing (Donzé and Wubs 2019, p.85). However, small brands struggle to find the appropriate product and marketing mix that lead to the generation of public interest (Karlsson and Ramasar 2020, p.342). This is not easy to do. Most small companies end up copying the more prominent sized brands and degrade their brand perception. A recent trend has involved online surveys by small brands where they quiz their customers on what they like out of the brand. This has led to the different inputs, making the brand more confused rather than uniform and solid. There is a need for consistency in the message that the brands give to their customers.

I believe that the more prominent brands have a significant advantage over smaller players in fashion marketing. Some of these advantages are afforded by economies of scale, such as social media marketing. Moreover, dominant brands benefit from an already established brand identity. Smaller brands, as a result, suffer from these disparities. Catching up to the leading brands will prove to be a difficult task.

Reference List

Adler, A. and Fromer, J.C., 2019. Taking Intellectual Property into Their Own Hands. Calif. L. Rev. , 107 , p.1455. https://heinonline.org/HOL/LandingPage?handle=hein.journals/calr107&div=43&id=&page=

Donzé, P.Y. and Wubs, B., 2019. Storytelling and the making of a global luxury fashion brand: Christian Dior. International Journal of Fashion Studies, 6 (1), pp.83-102. https://doi.org/10.1386/infs.6.1.83_1

Guercini, S., Bernal, P.M. and Prentice, C., 2018. New marketing in fashion e-commerce. Journal of global fashion marketing, 9 (1), pp.1-8. https://doi.org/10.1080/20932685.2018.1407018

Huggard, E., 2020. The role of the fashion communicator as a cultural intermediary. In Communicating Fashion Brands (pp. 39-56). Routledge. https://www.taylorfrancis.com/chapters/edit/10.4324/9780429464423-3/role-fashion-communicator-cultural-intermediary-emily-huggard

Karlsson, M.T. and Ramasar, V., 2020. Selling women the green dream: the paradox of feminism and sustainability in fashion marketing . Journal of Political Ecology, 27 (1), pp.335-359. https://doi.org/10.2458/v27i1.23584

Kim, Y.K. and Sullivan, P., 2019. Emotional branding speaks to consumers’ heart: The case of fashion brands. Fashion and Textiles, 6 (1), pp.1-16. https://fashionandtextiles.springeropen.com/articles/10.1186/s40691-018-0164-y

Sangvikar, B., Kolte, A. and Pawar, A., 2019. Competitive strategies for unorganized retail business: understanding structure, operations, and profitability of small mom and pop stores in India. International Journal on Emerging Technologies, 10 (3), pp.253-259. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3517701

Unni, M.V., 2020. Does Digital and Social Media Marketing Play a Major Role in Consumer Behaviour?. International Journal of Research in Engineering, Science and Management, 3 (4), pp.272-278. https://www.ijresm.com/Vol.3_2020/Vol3_Iss4_April20/IJRESM_V3_I4_63.pdf

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117 Awesome Fashion Research Topics: Inspirational Ideas List

Finding some decent fashion research topics that you can use for your next papers is not easy nowadays. You want something new, something original. Your classmates are probably scouring the Internet as we speak, so why are you still wasting time? Take a look at our long list of 117 exceptional fashion research topics and choose the best one right now.

What makes our topics different, you ask? Our experts are constantly updating the list and adding new ideas. This means you will always be able to find an original idea here on this page. We will soon be adding new topics for 2023, so stay tuned!

What Is The Fashion Research Paper?

Keep in mind that finding some great fashion topics to write about is not enough. You need to be able to create a well-organized, concise research paper. To help you do just that, we will show you the 8 main parts of a research paper:

Title page (or cover page) Start with a hook to catch the attention of your readers, then talk a bit about the background of the problem and present your thesis. Literature review. Here, you will need to demonstrate that you have analyzed the literature related to the topic and that there is a gap in knowledge that needs to be addressed. Research In this section, you will explain in great detail all the methods you have used to gather the data. Be as specific as possible. Data analysis. This is the section where you present and analyze the data. Be objective and avoid discussing the results. This is the section where you can discuss your findings and prove how your research results back your thesis. Don’t forget to acknowledge the limitations of your research. Restate your thesis and summarize your research and findings. Show your readers how your findings answer the research questions. References page. This is where you list all the resources you have used to write your research Make sure you don’t miss any.

Now that you know the overall structure of a research paper, it’s time to give you some excellent topics to write about:

Brand New Fashion Research Paper Topics

We will start our list with the brand new fashion research paper topics. These have been added to the list recently, so you can pick one right now knowing that it’s original:

• Fashion in Ancient Rome
• The impact of Jane Austen on the world of fashion
• Swimwear in the 1980s
• Using bizarre colors in fashion
• The rise and fall of the jeans
• Peer pressure related to fashion trends
• Social networking and fashion
• The life and work of Giorgio Armani
• Talk about hippie fashion
• Fashion in Islamic religions

Interesting Fashion Topics To Write About

If you are looking for something out of the ordinary, we have a long list of interesting fashion topics to write about. Take a look at the following ideas:

• The rise of the Chanel brand
• Does price reflect quality?
• Fashion in Ancient Egypt
• The sense of fashion in women
• The link between art and fashion
• Discuss ethics in fashion
• The relationship between style and money
• The role of clothes in your culture
• Interesting fashion hacks

Fashion Research Topics 2023

In the fashion research topics 2023, you can find topics that were greatly appreciated in 2023. These may or may not be as appreciated in 2024 though:

• Fashion in developing countries
• Research smart casual fashion
• Compare Asian fashion with American fashion
• Fashion and aesthetics
• Marketing a new brand of clothes
• Fashion in vlogging
• What are cycles in fashion?
• The rise of the Versace empire
• Fashion in Paris

Advanced Fashion Topics To Discuss

We also have a list of more advanced fashion topics to discuss. Just keep in mind that the following topics are not easy to write about. But as an option, you can buy a dissertation on any topic.

• Negative effects of fashion on the environment
• Forecasting new trends in 2023
• Celebrities and fashion
• Negative effects of fashion on the human psychology
• Influencer marketing of fashion products
• Fashion from a religious standpoint
• The place of leather in fashion in 2023
• Largest fashion shows in the world
• The importance of Fashion Weeks in Eastern Europe

Fun Research Topics On Fashion

Who said a research paper can’t be fun? Choose one of these fun research topics on fashion and start writing the perfect paper today:

• Fashion in 1990s media
• Funny fashion mishaps
• Men in fashion advertisements/commercials
• Fashion in medieval times
• Crossover fashion in 2023
• Can you start a fashion business?
• Fashion in the royal family (the UK)
• Fashion and school uniforms

Important People In Fashion

One of the easiest ways to write a research paper in the field of fashion is to research an icon. Here are some important people in a fashion that you can talk about:

• Karl Lagerfeld
• Stella McCartney
• Audrey Hepburn
• David Bowie
• Princess Diana
• Charles Frederick Worth
• Harry Styles
• Kim Taehyung
• Coco Chanel
• Designer Paul Poiret

Fashion Research Paper Topics For High School

If you are a high school student, you need some easier topics to write on. Check out these fashion research paper topics for high school and pick the one you like:

• Fashion in Ancient Egyptian times
• Michael Jackson’s fashion
• Fashion in Western Europe
• Fashion at the workplace
• Fashion in schools in the UK
• Discuss fashion in North Korea
• Luxury products and the human brain
• Fashion trends and the science that explains them

Captivating Fashion Design Research Paper Topics

In case you want to discuss fashion design, we have a nice list of captivating fashion design research paper topics right here. All these topics are, of course, 100% free to use:

• Fashion in the LGBTQ community
• Fashion in Nazi Germany
• Fun facts about beachwear
• The role of Versace in fashion
• New York as a fashion center
• Effects of Tik-Tok on fashion
• The origins of ethnic clothing
• Mixing 3 styles the right way
• Fashion and sexism in 2023

Fast Fashion Research Paper Topics

Don’t want to spend a lot of time working on that research paper? No problem! Simply choose one of these fast fashion research paper topics:

• The role of politics in fashion in the United States
• Talk about wedding ceremony fashion
• Talk about trends in baby clothing in the United Kingdom
• The role celebrities play in fashion marketing
• Talk about 3 iconic fashion characters
• An in-depth look at fashion in the punk world

Fashion Topics To Research In 2023

It’s time to think about the topics that should work great in 2023. In fact, our experts have already compiled a list of fashion topics to research in 2023:

• Talk about the notion of “invisible branding” in fashion
• Research women’s fashion in the 1980s
• The role played by art in fashion trends
• Research 3 major fashion companies
• Talk about the low rise fashion trend
• Discuss the women’s oversized bomber jackets trend

Fashion And Marketing Research Topics

As you probably know, fashion and marketing go hand in hand. Take a look at our latest and most interesting fashion and marketing research topics right here:

• Fashion marketing on social media
• Fashion marketing in the 1960s
• Effective marketing strategies for luxury products
• Style vs. functionality in marketing
• Marketing and fashion cycles
• The role of fashion in TV commercials

Fashion Ideas For College Students

College students should research topics that are more complex in nature. Don’t worry though; we have more than enough fashion ideas for college students:

• Research the hoodies under blazers fashion trend
• Compare Asian and European fashion
• Research Jane Austen’s style
• A closer look at minimalist fashion
• The beginning of the Haute Couture
• Fashion and the Internet

Unique Ideas Related To Fashion

This list of topics has been revised recently to make sure all ideas are unique. So, if you’re looking for unique ideas related to fashion, you have definitely arrived at the right place:

• Analyze the cropped cardigans trend
• Research the plus-size fashion industry in Indonesia
• The impact of feminism on fashion
• Social issues caused by fashion
• Fashion and cheap labor
• Effects of religion on fashion

Easy Fashion Essay Topics

If you want to make sure you ace that research paper, you should find an easy topic to talk about. Take a look at these easy fashion essay topics and pick one today:

• Discuss the notion of “color blocking”
• Fashion trends during World War II
• The evolution of men’s suits over the last 100 years
• Fashion and child labor
• What is organic clothing?
• Talk about the rise of wig fashion

Creative Fashion Research Questions

Professors really appreciate creativity, so you should definitely go through this list of creative fashion research questions:

• A closer look at the puff sleeves trend
• The Kardashian family’s impact on fashion
• How did Chanel rise to fame?
• Sustainability in the fashion industry
• Fashion and body types
• Interesting fashion trends in Dubai
• Talk about fashion in the armed forces

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Fashion Marketing

Fashion marketing plays a pivotal role in the dynamic and ever-evolving world of the fashion industry. It encompasses a range of strategies and tactics aimed at promoting and selling fashion products to consumers. With its ability to influence consumer behavior and shape trends, fashion marketing is essential for brands to stay relevant and competitive in the market.

One of the key elements of fashion marketing is understanding consumer preferences and trends. By conducting market research and analysis, fashion marketers can gain insights into what consumers want and anticipate future trends. This knowledge allows brands to tailor their products and marketing campaigns to meet the needs and desires of their target audience effectively.

In addition to understanding consumer behavior, fashion marketers must also possess strong branding and communication skills. Building a strong brand identity is essential for creating a loyal customer base and differentiating a brand from its competitors. Through strategic branding initiatives, such as advertising, social media, and celebrity endorsements, fashion marketers can effectively communicate the values and aesthetic of their brand to consumers.

Moreover, fashion marketing extends beyond traditional advertising methods to encompass experiential marketing and immersive brand experiences. By creating engaging and interactive experiences, such as fashion shows, pop-up shops, and influencer collaborations, brands can connect with consumers on a deeper level and foster brand loyalty.

Furthermore, with the rise of digital technology and social media, fashion marketing has evolved to include online platforms and e-commerce strategies. Social media platforms like Instagram, Facebook, and TikTok have become powerful tools for fashion brands to reach and engage with their target audience. By leveraging social media influencers and creating compelling content, brands can increase brand awareness and drive sales in the digital space.

In conclusion, fashion marketing is essential for brands to thrive in the competitive fashion industry. By understanding consumer behavior, building strong brand identities, and leveraging digital technology, fashion marketers can effectively promote and sell fashion products to consumers. With its ability to shape trends and create immersive brand experiences, fashion marketing will continue to play a crucial role in the future of the fashion industry.

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Fashion Nova Marketing Strategy

Fashion Nova, a rapidly growing fashion brand, has garnered significant attention for its innovative marketing strategies, which have propelled it to become a powerhouse in the fashion industry. At the core of Fashion Nova's marketing approach is its adept utilization of social media platforms, particularly Instagram, to engage with its target audience and drive sales. By leveraging influencer partnerships, user-generated content, and strategic hashtag campaigns, Fashion Nova has successfully cultivated a strong online community and established itself as a trendsetter in fast fashion. One of the key components of Fashion Nova's marketing strategy is its emphasis on influencer collaborations. The brand strategically partners with social media influencers, celebrities, and fashion bloggers who have a large following and influence within their respective niches. These influencers showcase Fashion Nova's clothing on their platforms, reaching millions of followers and generating buzz around the brand. By aligning with influencers whose style resonates with its target demographic, Fashion Nova is able to effectively reach and connect with its audience, driving traffic to its website and increasing sales. Furthermore, Fashion Nova capitalizes on user-generated content to foster a sense of community and authenticity among its customers. The brand encourages its followers to share photos of themselves wearing Fashion Nova outfits using specific hashtags, which are then reposted on its official Instagram account. This not only provides social proof of the brand's popularity but also creates a sense of inclusivity and belonging among its customers. By showcasing real people of diverse backgrounds and body types wearing its clothing, Fashion Nova sends a powerful message of body positivity and empowerment, resonating with its audience on a deeper level. In addition to its influencer partnerships and user-generated content, Fashion Nova employs strategic hashtag campaigns to increase brand visibility and engagement on social media. The brand creates unique and catchy hashtags related to its products or promotions, encouraging followers to use them when sharing content related to Fashion Nova. This not only helps to organize and categorize user-generated content but also increases the reach of Fashion Nova's posts as they appear in trending hashtags, attracting new followers and potential customers. In conclusion, Fashion Nova's marketing strategy is characterized by its savvy use of social media, influencer collaborations, user-generated content, and strategic hashtag campaigns. By harnessing the power of Instagram and other platforms, the brand has effectively engaged with its target audience, built a strong online community, and established itself as a leading player in the fast fashion industry. Moving forward, Fashion Nova's innovative approach to marketing is likely to continue driving its success and solidifying its position as a trendsetting brand in the ever-evolving world of fashion....

Dana Wheeler: Senior Vice President Of Marketing For The Fashion Channel

Fashion Channel Case A New Market Segmentation The Fashion Channel (TFC) is a cable television network dedicated to providing fashion-related content to its viewers. Facing increased competition and a decline in viewership, TFC is considering implementing a new market segmentation strategy to regain its competitive edge. This strategy involves targeting specific demographic segments based on their preferences and behaviors, thus tailoring content and advertising to better meet their needs. To begin with, TFC needs to conduct thorough market research to identify the most lucrative segments within the fashion industry. This research should encompass demographic factors such as age, gender, income level, and geographic location, as well as psychographic variables like lifestyle, interests, and purchasing habits. By analyzing this data, TFC can gain valuable insights into the unique preferences and behaviors of different consumer groups, allowing for more targeted marketing efforts. Once the target segments have been identified, TFC can develop specialized programming and advertising campaigns to appeal to each group. For example, if research indicates that younger viewers are particularly interested in streetwear and sneaker culture, TFC can create content specifically geared towards this demographic, featuring popular influencers and showcasing the latest trends in urban fashion. Similarly, if affluent professionals are identified as a key segment, TFC can curate content that emphasizes luxury brands and high-end fashion events, while also partnering with luxury advertisers to create exclusive promotions and experiences. Furthermore, TFC should leverage digital channels and social media platforms to reach its target segments more effectively. With the rise of streaming services and online content consumption, traditional cable television networks like TFC must adapt their distribution strategies to remain competitive in today's digital landscape. By utilizing social media influencers, creating engaging online content, and investing in targeted digital advertising, TFC can extend its reach beyond traditional cable subscribers and connect with younger, tech-savvy audiences who prefer to consume content on-demand and on their preferred devices. In conclusion, implementing a new market segmentation strategy is crucial for the Fashion Channel to remain relevant and competitive in the ever-evolving fashion industry. By conducting thorough market research, identifying target segments, and tailoring content and advertising to meet their needs, TFC can position itself for success in the digital age. By embracing change and embracing innovation, TFC can continue to be a leading destination for fashion enthusiasts around the world....

• Fashion Companies
• Global Economy

Marketing Pl Marketing Integration : Market Integration And Marketing

Marketing Integration and Market Integration Marketing integration and market integration are two essential concepts in the field of business and marketing. Both of these play a crucial role in the success and growth of a business in today's competitive environment. Let's explore these concepts in detail and understand their significance. Firstly, marketing integration refers to the harmonious alignment of various marketing strategies and channels to create a seamless and unified experience for the customers. It involves the coordination of different marketing elements such as advertising, public relations, sales promotion, direct marketing, and digital marketing to deliver a consistent message to the target audience. By integrating these efforts, businesses can ensure that their marketing activities are cohesive, complementary, and mutually reinforcing. This holistic approach not only enhances brand visibility but also strengthens the overall impact of the marketing initiatives. Furthermore, market integration relates to the interconnectedness of different markets, both domestically and internationally. In the context of globalization, market integration has become increasingly significant as businesses seek to expand their operations across borders. This concept encompasses the economic, social, and cultural integration of markets, leading to the creation of a more interconnected and interdependent global economy. For businesses, understanding market integration is crucial for identifying new opportunities, mitigating risks, and adapting to the dynamic nature of global markets. Moreover, the relationship between marketing integration and market integration is symbiotic. A well-integrated marketing strategy can contribute to market integration by facilitating the entry of businesses into new markets and enabling them to build a global brand presence. Conversely, market integration influences marketing strategies by necessitating a deeper understanding of diverse consumer behaviors, preferences, and market dynamics. Therefore, businesses need to align their marketing efforts with the process of market integration to capitalize on emerging opportunities and address the challenges posed by a rapidly evolving global marketplace. In conclusion, marketing integration and market integration are interrelated concepts that are vital for the sustainable growth and success of businesses in the modern world. By embracing a holistic approach to marketing and understanding the dynamics of global markets, businesses can position themselves strategically to thrive in an interconnected and competitive environment. As the landscape of business continues to evolve, the synergy between marketing integration and market integration will play a pivotal role in shaping the future of commerce and trade....

Berluti : The Art Of Fashion In Fashion, Fashion And Fashion Style

Berluti: The Art of Fashion in Fashion Berluti, the French fashion house, is renowned for its exquisite craftsmanship and timeless elegance in the world of luxury menswear. Established in 1895 by Alessandro Berluti, the brand has been synonymous with exceptional quality, meticulous attention to detail, and a distinct artistic flair that sets it apart in the realm of men's fashion. Berluti's unique approach to fashion embodies the fusion of traditional craftsmanship with modern innovation, making it a revered name in the industry. The artistry of Berluti is evident in its rich heritage of leather craftsmanship. The brand's signature Venezia leather, known for its exceptional patina and unique depth of color, is a testament to the brand's commitment to artisanal excellence. Berluti's master craftsmen employ age-old techniques combined with contemporary creativity to create leather goods that are not just accessories, but works of art. The iconic Scritto, a calligraphy-inspired motif, adorning many of Berluti's leather pieces, is a symbol of the brand's dedication to merging art and fashion seamlessly. In the world of fashion, Berluti's foray into ready-to-wear collections has been equally remarkable. The brand's creative director, Kris Van Assche, brings a modern sensibility to Berluti's menswear, while staying true to the brand's heritage. The seamless integration of classic tailoring with avant-garde designs reflects Berluti's commitment to evolving with the times, while maintaining its core values of craftsmanship and sophistication. Each garment from Berluti exudes a sense of refinement, embodying the brand's philosophy that fashion is not just about clothing, but a form of self-expression and art. Berluti's presence in the world of fashion extends beyond clothing and accessories. The brand's commitment to the arts is evident through its collaborations with renowned artists, such as Brian Rochefort and Lev Khesin, who have infused their creativity into Berluti's collections. This fusion of fashion and art serves as a testament to Berluti's belief that true luxury lies in the convergence of diverse artistic expressions. In conclusion, Berluti is not just a fashion house; it is a custodian of artistry in the realm of menswear. Its unwavering dedication to craftsmanship, its ability to seamlessly blend tradition with innovation, and its profound appreciation for the arts make Berluti a true pioneer in the art of fashion. As the brand continues to evolve and inspire, it remains a paragon of excellence, setting the standard for what it means to be a true artisan in the world of fashion....

• Fashion and Dress
• Technology Companies

Mkt 571 Complete Course Mkt 571 Week 1 Marketing Environment Simulation and Summarymkt 571 Week 2 Vals Surveymkt 571 Week 2 New Product Launch Marketing Plan, Part I Mkt 571 Week 3 Segmentation and Target Market Paper

In today's competitive business landscape, staying ahead of the curve is essential for organizations to thrive. Marketing plays a pivotal role in shaping the success of a company, influencing consumer perceptions, driving sales, and fostering brand loyalty. The Mkt 571 Complete Course, specifically designed for Mkt 571 Week, offers students a comprehensive understanding of key marketing concepts, strategies, and tools essential for navigating the dynamic marketplace. One of the fundamental aspects covered in the Mkt 571 Complete Course is market research. Understanding consumer behavior, market trends, and competitors' strategies is crucial for developing effective marketing strategies. Through market research, students learn how to gather and analyze data to identify market opportunities, assess consumer needs and preferences, and evaluate the competitive landscape. Armed with this knowledge, marketers can make informed decisions and tailor their marketing efforts to meet the demands of their target audience. Another critical component of the Mkt 571 Complete Course is branding and positioning. Building a strong brand identity and positioning it effectively in the minds of consumers is paramount for driving brand awareness and differentiation. Students learn about the elements of successful branding, such as brand personality, values, and messaging, as well as strategies for positioning their brand in the marketplace. By developing a clear and compelling brand identity, companies can cultivate customer loyalty and gain a competitive edge in the market. In addition to market research and branding, the Mkt 571 Complete Course also covers marketing mix strategies. The marketing mix, comprised of product, price, place, and promotion, serves as the foundation for a company's marketing efforts. Through the course, students explore various marketing mix strategies and learn how to develop comprehensive marketing plans that align with organizational objectives and target audience needs. By effectively leveraging the marketing mix, companies can create value for customers, generate demand for their products or services, and drive business growth. Furthermore, the Mkt 571 Complete Course delves into digital marketing strategies, recognizing the growing importance of online channels in today's digital age. From social media marketing to search engine optimization, students learn how to leverage digital platforms to reach and engage with their target audience effectively. By incorporating digital marketing techniques into their overall marketing strategy, companies can expand their reach, increase brand visibility, and drive conversion rates in an increasingly digital marketplace. In conclusion, the Mkt 571 Complete Course offers students a comprehensive and practical foundation in marketing principles and strategies essential for success in today's competitive business environment. By equipping students with knowledge and skills in market research, branding, marketing mix, and digital marketing, the course empowers future marketers to navigate the complexities of the marketplace and drive business growth. Whether pursuing a career in marketing or seeking to enhance their marketing acumen, students completing the Mkt 571 Complete Course emerge well-equipped to tackle the challenges and opportunities of the ever-evolving marketing landscape....

Online Marketing: Digital Marketing Vs. Traditional Marketing

In today's fast-paced digital world, businesses are constantly striving to reach their target audience effectively. The advent of online marketing has revolutionized the way companies promote their products and services, presenting both advantages and challenges compared to traditional marketing methods. Digital marketing encompasses a wide range of strategies, including social media marketing, search engine optimization (SEO), email marketing, and content marketing. One of its primary benefits is its ability to target specific demographics with precision. Through advanced analytics tools, businesses can gather valuable data about their audience's preferences, behaviors, and demographics, allowing them to tailor their marketing efforts accordingly. This level of targeting is unparalleled in traditional marketing, where reaching a specific audience often requires broader, less precise methods. Moreover, digital marketing offers unparalleled flexibility and scalability. With online platforms, businesses can adjust their marketing campaigns in real-time based on performance metrics, ensuring optimal results. Additionally, digital marketing allows for cost-effective strategies, as online advertisements often cost less than traditional forms of advertising, such as television commercials or print ads. This cost efficiency is particularly advantageous for small businesses with limited marketing budgets, enabling them to compete with larger competitors on a more level playing field. However, despite its many advantages, digital marketing also poses certain challenges. One such challenge is the rapidly evolving nature of online platforms and algorithms. To stay competitive, businesses must continually adapt their strategies to keep pace with algorithm updates and shifting consumer trends. This requires ongoing education and investment in digital marketing expertise, which can be daunting for businesses without dedicated marketing teams or resources. On the other hand, traditional marketing methods, such as television, radio, print, and direct mail, have long been the cornerstone of advertising. These methods offer a sense of tangibility and familiarity that digital marketing sometimes lacks. For example, a well-designed print ad or a catchy radio jingle can leave a lasting impression on consumers in a way that a digital banner ad may not. Additionally, traditional marketing methods can be particularly effective for reaching certain demographics that may not be as active online, such as older adults or those in rural areas with limited internet access. In conclusion, both digital marketing and traditional marketing have their own unique strengths and weaknesses. While digital marketing offers unparalleled targeting, flexibility, and cost efficiency, traditional marketing methods provide a sense of tangibility and familiarity that can resonate with certain audiences. Ultimately, the most effective marketing strategies often combine elements of both digital and traditional methods to reach a diverse audience and maximize impact....

Marketing Orientation : Marketing And Marketing

Marketing Orientation: Understanding the Essence of Marketing Marketing is an essential aspect of any business, playing a crucial role in the success and growth of a company. A marketing orientation is a strategic approach that focuses on identifying and meeting the needs and wants of customers through effective marketing strategies. It involves aligning all business activities towards understanding, attracting, and retaining customers to achieve long-term success. One key aspect of marketing orientation is customer orientation, which emphasizes the importance of putting the customer at the center of all marketing efforts. By understanding customer needs, preferences, and behaviors, businesses can tailor their products, services, and marketing campaigns to meet and exceed customer expectations. This customer-centric approach not only helps in building strong relationships with customers but also leads to increased customer loyalty and satisfaction. Another vital component of marketing orientation is competitor orientation. In today's competitive business environment, it is crucial for companies to be aware of their competitors and their marketing strategies. By conducting thorough competitor analysis, businesses can identify their strengths and weaknesses, as well as opportunities and threats in the market. This information can then be used to develop more effective marketing strategies that differentiate the company from its competitors and attract target customers. Moreover, market orientation focuses on inter-functional coordination within the organization. It involves aligning various departments such as marketing, sales, product development, and customer service to work together towards achieving common marketing objectives. This cross-functional collaboration ensures that all aspects of the business are aligned towards creating customer value and delivering a seamless customer experience. By breaking down silos and promoting teamwork, companies can enhance their overall marketing effectiveness and drive sustainable growth. In conclusion, marketing orientation is a fundamental concept that guides businesses in understanding and meeting the needs of customers in a competitive market environment. By adopting a customer-centric approach, focusing on competitors, and promoting inter-functional coordination, companies can develop effective marketing strategies that drive business success. Embracing marketing orientation not only leads to increased customer satisfaction and loyalty but also helps in achieving long-term profitability and sustainable growth....

• Customer Relationships

Marketing Concept Of Marketing : Marketing

Marketing is a multifaceted concept that plays a crucial role in the success of businesses across various industries. At its core, marketing encompasses the strategies and techniques used to promote, sell, and distribute products or services to consumers. It revolves around identifying and satisfying the needs and wants of target customers while simultaneously achieving the goals of the organization. One fundamental aspect of the marketing concept is understanding consumer behavior. This involves conducting market research to gather insights into the preferences, buying habits, and demographics of the target audience. By analyzing consumer behavior, marketers can tailor their products, pricing, distribution channels, and promotional efforts to better resonate with the intended market segments. This customer-centric approach enables companies to deliver value and build long-term relationships with their customers. Furthermore, effective marketing involves creating a unique value proposition that differentiates a product or service from competitors in the marketplace. This entails identifying the unique selling points and benefits of the offering and effectively communicating them to the target audience. Through branding, messaging, and positioning strategies, marketers aim to create a perception of value and relevance in the minds of consumers, ultimately influencing their purchasing decisions. In addition to understanding consumer needs and creating value propositions, successful marketing also requires strategic planning and implementation. This includes setting clear objectives, developing marketing plans, allocating resources efficiently, and monitoring and evaluating performance metrics. By setting measurable goals and continuously optimizing marketing efforts based on data and feedback, organizations can adapt to changing market dynamics and stay competitive in the long run. Moreover, the concept of marketing extends beyond the initial transactional exchange between a company and its customers. It encompasses building and nurturing ongoing relationships with customers through post-purchase communication, customer service, and loyalty programs. By focusing on customer satisfaction and retention, companies can enhance brand loyalty, generate repeat business, and benefit from positive word-of-mouth referrals, ultimately driving long-term profitability and growth. In conclusion, the marketing concept is a comprehensive framework that guides organizations in understanding, attracting, and retaining customers. By adopting a customer-centric approach, creating unique value propositions, implementing strategic planning, and fostering long-term relationships, companies can effectively navigate the complexities of the marketplace and achieve sustainable success. Marketing remains an essential function for businesses seeking to thrive in an increasingly competitive and dynamic environment....

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The Impact of Fashion Marketing on Culture Proposal

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Introduction

Literature review, methodology, planning and critical analysis, reference list.

The fashion industry is one of the most dynamic industries in the world. Companies are always keen on developing products that meet the emerging needs of their targeted customers in the best possible way. According to Ozuem and Azemi (2018), there is always a race among companies in the fashion industry to come up with trendy products that outperform those of their rivals in the market.

Scholars have been investigating what role the culture plays in defining changes that often occur in the fashion industry. They have investigated how culture dictates new trends and marketing strategies used by the relevant companies in the industry. Christiansen, Yildiz, and Yildiz (2014) argue that although culture plays a critical role in defining the trends in the fashion industry, fashion marketing also has a significant impact on the lifestyle of all social groups. In this project, the researcher will be seeking to investigate the impact of fashion marketing, especially in the clothing industry, on culture.

Research Background

Culture and fashion are two intertwined concepts, as Örtenblad (2016) explains. When defining fashion, lifestyle is one of the cardinal factors that one must consider, especially in the clothing sector. The attire for Muslims is significantly different from that of Christians and Hindus. Similarly, the traditional clothing of some Asian and African communities which are yet to be influenced significantly by Western culture is different from that of people of Europe and North America.

However, a study by Ozuem and Azemi (2018) shows that there is a significant impact of international fashion marketing on culture. The use of the most popular celebrities across the world in the advertisement of specific products is redefining culture in different societies. Although short skirts and trousers are still rare among women in the Middle East and North African countries because of the Islamic culture, it is clear that the younger generation is keen on embracing the American culture. Ozuem and Azemi (2018) admit that cases have been witnessed in the recent past where culture evolved because of marketing strategies that constantly glorify certain modes of dressing over others. That is why it is important to investigate how fashion marketing affects culture.

Aim and Objectives

The primary aim of this study is to investigate the impact of fashion marketing, specifically in the clothing sector, on culture. The following are objectives that should be achieved in this project to realise the aim of the study:

• To identify the emerging fashion trends in the clothing industry.
• To determine the relationship between international fashion marketing and culture in the modern century.
• To identify and address the literature gaps on this research topic.

As Brennen (2017) notes, it is important to ensure that research objectives help in achieving the aim. The three objectives will make it possible to investigate how international fashion marketing affects culture. It will make it easy to understand how various marketing campaigns affect beliefs and practices of people.

Trends in the Fashion Industry

According to Cheginia, Molanb, and Kashanifar (2016), the fashion industry is one of the most lucrative industries in the world, and it is also one of the most competitive. The clothing sector remains the largest and most prominent in the industry.

Chuaha and Ramayah (2013) state that for a long time fashion in the clothing sector has been broadly classified into Western and Eastern cultures. It is believed that eastern culture is always modest, especially when it comes to women’s clothing, and the emphasis is placed on the need to ensure that the body is properly covered. On the other hand, the West is renowned for a trend of ‘less is the best’ look among women. For men, Godart et al. (2015) believe that western culture is popular with casual wear while eastern culture emphasises mainly on official attire.

Kandler and Shennan (2018) associate such a contrast with cultural differences among people from various parts of the world. It is important to note that a convergent trend has been witnessed over the recent past when some dress codes became popular irrespective of cultural differences, as Zehira et al. (2014) note. The trend can not only be caused by changes in cultural beliefs and practices among people from various parts of the world but also partly by international fashion marketing.

The increased interaction among people from all over the world and promotional campaigns has made many nationalities appreciate the fact that we have more in common than what makes us different. Mihaleva and Koh (2016) say that although we may be of different colour, race, religion, or any other demographical factor, the humanity and the general desire to make the world better for everyone creates commonalities between people all over the world. The new international marketing strategies are making people to embrace new cultural practices, especially among the youths who want to look like their favourite celebrities.

Culture and Fashion

Cheginia, Molanb, and Kashanifar (2016) conducted a study on the impact of cultural values on fashion marketing. In their study, they found out that culture and fashion are closely related and a firm cannot ignore that relationship when operating in the fashion and apparel industry. For a long time, culture has been the driving force of the fashion in clothing industry. Every time a designer comes up with a new fashion, Mihaleva and Koh (2016) explain that his or her goal is to present a culture in the best possible way.

Beauty, comfort, and safety are critical factors that influence fashion, but they all revolve around culture. Kandler and Shennan (2018) warn that it is almost impossible for a new design of clothing to become successful if the designer failed to take into consideration the relevance of culture within a given market. For instance, the Saudi market is one of the most attractive ones in the Middle East for companies specialising in women’s clothing.

A Canadian clothing firm that does not understand the local Saudi culture may fail miserably if it brings popular western clothing in this market. Women in this region are expected to dress in a given manner as per the Islamic customs and traditions. Emerging trends in the fashion industry must observe these local cultures and principles to be successful.

Chuaha and Ramayah (2013) observe that although culture has been playing a critical role in defining changes in the fashion industry, a new trend is emerging where fashion marketing is influencing culture nowadays. Marketing is becoming an immensely powerful tool that is used to transform the world. As competition becomes stiff, large multinational companies are taking a completely new approach to promoting their products to customers. These large multinational firms have realised that they cannot compete favourably against local companies based on cultural factors.

To gain a competitive edge, they are now defining what customers should buy. The concept of a brand ambassador is proving to be the powerful tool of marketing that they are using to overcome cultural barriers in the market. Football is a popular game that brings people together irrespective of culture, race, religion, geographic location among other differentiating factors. Many people admire top footballers such as Christiano Ronaldo, Messi, and Thierry Henry. Marketers are using these top celebrities to advertise their products while giving little attention to cultural practices of the targeted population.

The desire to be associated with these celebrities easily makes the targeted population to ignore cultural norms and embrace a completely new concept (Howard & Widdowson 2013). In turn, the practice that was deeply entrenched becomes less popular and meaningful to the targeted people. The strategy works well with teenagers and young adults who feel they deserve to define their destiny.

Theoretical Framework

The impact of fashion marketing on culture can be explained by different theoretical concepts. It is a trend where cultures are converging based on the deliberate actions taken by marketers to popularise specific mode of dressing. The concept of cultural melting pots is one of the best explanations of how people can unconsciously shift from their traditional culture to a new culture based on forces exposed to them.

Mihaleva and Koh (2016) say that cultural melting point as a society where people with varying cultural backgrounds blend because of the common forces they face on a regular basis. The concept explains how the current globalised society brings people together and forces them to embrace a common culture that may not be necessarily related to their traditional practices.

Research Gaps

According to Battaglia et al. (2014), massive works of research exist that explain how culture influences fashion in the clothing and apparel industry. However, little has been done to explain how fashion also influences culture. Some dress codes have become acceptable, such as men’s suits (Chuaha & Ramayah 2013). However, little research exists to explain how aggressive fashion marketing led to such acceptance.

The culture in the Middle East and North Africa is slowly changing, especially in terms of dress code. Women are becoming more liberated. Many scholars attribute these changes to increasing levels of education among the affected population, as Chuaha and Ramayah (2013) note. However, little credit is given to fashion marketing, a powerful tool that is currently defining the behaviour of teenagers and young adults all over the world. This project will address the gap by explaining in details how fashion in marketing is changing the culture of people all over the world.

Research Philosophy

When defining the research method for a given study, one of the most important factors that one has to take into consideration is the philosophy that one intends to use. Brennen (2017) explains that the chosen research philosophy defines the major assumptions that will be made in the study. A researcher can decide to use any of the four research philosophies (pragmatism, positivism, realism, and interpretivism) based on the nature of the research and assumptions that must be made.

In this study, the most relevant philosophy is pragmatism. The philosophy holds that a concept can only be acceptable and relevant if it supports action. It appreciates the fact that the world can be interpreted in different ways while conducting research and that no single general way must be used during such interpretations. Embracing this philosophy is critical in this study that tries to determine the impact of international fashion marketing on the culture. It means that the study will have to explain how culture and fashion marketing are related practically.

The study will explain how popular international fashion marketing may influence culture of a given society (Brennen 2017). It is important to note that the approach that a marketer in popularising a fashion product in a given market can have a lasting impact on the cultural practices of the targeted group. What is glorified in the popular media can easily be embraced by the society, especially among the youth.

Research Approach

After selecting an appropriate research philosophy, the next important step is to select an appropriate research approach. One can choose to use deductive, inductive, and abductive research approaches based on the chosen research philosophy and the aims and objectives of the study. In this study, the researcher will use inductive reasoning approach. Figure 1 below shows the pattern that this research approach takes.

This approach enables a researcher to develop research objectives and then gather evidence through observations. Of interest will be to determine how international fashion marketing is affecting cultural forces within a given society. The investigation will look at how fashion marketing in different parts of the world has promoted Western culture globally. For instance, the manner in which lingerie is advertised in North America and Europe is different from how it is advertised in the Middle East and North Africa (Hewson, Vogel & Laurent 2016). However, the more youths in the Middle East get exposed to commercials that target audiences in the western countries, the more they embrace that culture.

One can come up with a general claim that culture of people defines messages that they find acceptable. Some words and images acceptable in one country may be offensive in another country. However, the more a given message is understandable to a specific audience, the more it becomes acceptable. The impressive marketing strategies used by some of the global companies are promoting cultural practices that were not popular in some parts of the world (Howard & Widdowson 2013). After developing a generalisation, a tentative hypothesis is developed as further evidence is collected. One can then develop a hypothesis based on the statistics obtained.

Data Collection

According to Örtenblad (2016), one of the most important stages of conducting research is the process of collecting data. After defining research goals and objectives, a researcher must collect data from relevant sources to meet those goals and objectives. They can only be realised if data is collected and analysed appropriately. The primary data will come from secondary sources. Books, journal articles, and reliable online sources will be used as secondary sources of information. They will provide the background of this research.

Brennen (2017) says that it is critical for a researcher to ensure that his or her work does not duplicate already existing information. It is important to ensure that the study introduces new knowledge or expands the existing ones. One of the critical aims of the study is to address the existing knowledge gaps. That is why the researcher intends to conduct further review of existing literature on this topic to identify the gaps. The review identifies issues that need to be addressed in this field of study. The research will also use primary data sources. The researcher will identify a sample of respondents who will be interviewed to collect primary data, as discussed in the section below.

Primary Data Collection Instrument and Process

Primary data will be collected from a sample of respondents. Given that primary data will be collected in the United States because of the location of the researcher, it was important to have a sample that would help in addressing the research topic. It will be important to collect data from aboriginals or experts in their history to understand how their culture changed from what was considered traditional to what is currently the case because of international fashion marketing.

According to Howard and Widdowson (2013) the aboriginals living in reservations have tried to maintain their traditional culture for a long time. They have avoided embracing the western culture by minimizing their interaction with the rest of the American society. However, it is not easy for this small group of Americans to avoid the influence of social media and television programs.

The younger generations have difficulties in resisting to cultural practices that are promoted by advertising companies. They find the dresses advertised in mass and social media more appealing than what their parents or grandparents used to wear. Many have considered leaving these reservation camps because of the new cultural practices they have embraced.

A sample of 50 participants will be needed to help in the data collection. This group will offer the researcher a perfect opportunity to understand how culture is influenced by international fashion marketing. By questioning a sample of the Aboriginals who have shifted from their traditional customs, it will be easy to understand how promotional campaigns influence beliefs and practices of people. Of interest will be to determine how aggressive fashion marketing affected that change (Örtenblad 2016).

Given the large target population, sampling will be very important in this study. Stratified sampling technique will be used to identify participants. The method will enable the researcher to collect data from specific groups of people based on their experiences, level of knowledge on this topic, and other relevant factors in the study. The approach will make it possible to collect data from a wide group of people, including the aboriginals and experts in their history, to get different views on this issue.

A questionnaire will be used to collect data from these respondents. It will be prepared and then sent to the sampled respondents via e-mail. The decision to use e-mails in data collection was conditioned by the limited time for the research and the challenging task of physically reaching out to the target population.

Respondents will be requested to fill out questionnaires and then send them back electronically as soon as possible. Using a questionnaire was considered appropriate in standardising the responses from participants. It also simplified the entire process of collecting data from participants. Some of the questions will be structured using a Likert scale of 1-5. Such measurements will help in determining the degree of impact of international fashion marketing on culture.

Data Analysis

Once the primary data is collected from respondents, the next critical phase is the analysis. The primary data will need to be analysed to help answer research questions and meet research objectives. The researcher will analyse primary data using both qualitative and quantitative methods. Structured data will be analysed quantitatively using a statistical package for the social scientists (SPSS) software. Unstructured questions will help in explaining the impact. The mixed method approach will help in meeting the set research aim and objectives.

Ethical Consideration

According to Brennen (2017), it is important to observe ethics when conducting research, especially in a study that requires the participation of people. In social sciences, it is common to involve people, especially in the process of collection of data. One of the most important ethical considerations that a researcher should not ignore in such processes is the need to protect the identity of participants. Sometimes views and perceptions of a respondent may be radically different from that of the majority. It is common to find cases where people are criticised or even victimised if the majority realises that their views are different. Örtenblad (2016) advises that it is the responsibility of a researcher to ensure that his or her study does not lead to victimisation of a section of participants.

The varying views of respondents must be presented as clearly as they appeared during the process of data collection. It means that the most appropriate way of protecting participants is to hide their identity. The researcher will assign participants codes names instead of using their actual names. It is also an ethical requirement for the researcher to inform participants about the study and answer all questions that they may have. The researcher will engage participants and inform them that this is academic research.

Limitations

In this study, it is expected that there will be some limitations that may be encountered, especially in the process of data collection. One of the main limitations is that most of the existing secondary sources focus on the impact of culture on fashion marketing and not vice versa. However, this limitation can be managed by sourcing for books and articles that talk about forces that affect changes in culture. When collecting primary data, one of the biggest challenges expected is the identification of the aboriginals.

Most of them have immigrated to the urban where they are leading a lifestyle that is common to that of the rest of the population. Those who are still in the rural areas have also changed their lifestyle, and it is not easy to trace them unless one is directed. Physical identification of these people may be necessary to understand how their culture has changed with time. However, that may be hindered because of the complex transportation requirement.

Most of the developed economies in North America have some of the best road and rail infrastructures in the world in its cities. However, the rural areas do not have such efficient transport system, especially in some of the remote areas where these aboriginals still lead near-traditional lifestyle. As such, the researcher had to rely on collecting data from those who can be reached electronically.

Timeline of the Research

The table below shows the timeline of activities in this project:

Table 1: Gantt Chart.

Battaglia, M, Testa, F, Bianchi, Iraldo, F & Frey, M 2014, ‘Corporate social responsibility and competitiveness within SMEs of the fashion industry: evidence from Italy and France’, Sustainability , vol. 6, no. 2, 872-893.

Brennen, B. 2017, Qualitative research methods for media studies , Taylor & Francis Group, New York, NY.

Cheginia, F, Molanb, S & Kashanifar, S 2016, ‘An examination of the impact of cultural values on brand preferences in Tehran’s fashion market’, Procedia Economics and Finance , vol. 36, no. 1, pp. 189-200.

Christiansen, B, Yildiz, S & Yildiz, E 2014, Handbook of research on effective marketing in contemporary globalism , Business Science Reference, Hershey, PA.

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Hewson, C, Vogel, C & Laurent, D 2016, Internet research methods , Sage, Los Angeles, CA.

Howard, A & Widdowson, F 2013, Approaches to aboriginal education in Canada: searching for solutions , Brush Education Inc, Edmonton.

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Mihaleva, G & Koh, C 2016, ‘Evolution of fashion design in the era of high-tech culture’, International Journal of Fashion and Textile Engineering , vol. 10, no. 7, pp. 2447- 2450.

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IvyPanda. (2020, December 29). The Impact of Fashion Marketing on Culture. https://ivypanda.com/essays/the-impact-of-fashion-marketing-on-culture/

"The Impact of Fashion Marketing on Culture." IvyPanda , 29 Dec. 2020, ivypanda.com/essays/the-impact-of-fashion-marketing-on-culture/.

IvyPanda . (2020) 'The Impact of Fashion Marketing on Culture'. 29 December.

IvyPanda . 2020. "The Impact of Fashion Marketing on Culture." December 29, 2020. https://ivypanda.com/essays/the-impact-of-fashion-marketing-on-culture/.

1. IvyPanda . "The Impact of Fashion Marketing on Culture." December 29, 2020. https://ivypanda.com/essays/the-impact-of-fashion-marketing-on-culture/.

Bibliography

IvyPanda . "The Impact of Fashion Marketing on Culture." December 29, 2020. https://ivypanda.com/essays/the-impact-of-fashion-marketing-on-culture/.

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