a good biography for instagram

150+ Best Instagram Bio Ideas for 2024: Level up Your Profile

Are you looking for ways to level up your Instagram profile? Whether you’re a business owner, influencer, artist, or just someone looking to make their profile stand out, having an eye-catching Instagram bio is key.

We understand that putting together a creative, eye-catching Instagram bio can be daunting, so we have compiled some of the best ideas and tips to help you create a bio that is unique and remarkable. To help you get started, we’ve rounded up the best Instagram bio ideas and tips for 2024. From Instagram bio quotes to cool and cute Instagram bio examples, you’ll find everything you need to create a creative bio that will make your profile shine.

What is an Instagram Bio?

An Instagram bio is a short description of yourself or your business that appears on your profile. It is one of the first things people see when they visit your profile, and it allows you to capture their attention and showcase who you are in just a few sentences. A great bio can be the difference between gaining followers or having them scroll past without interacting with your content.

Best Instagram Bio Ideas

Once you have a good understanding of the fundamentals of crafting a good Instagram bio, explore these creative bio examples that can provide you with inspiration and ideas for making your own IG bio even more unique.

1. Instagram Bio Quotes

• "To anyone that ever told you you're no good... they're no better." — Hayley Williams
• "This above all: to thine own self be true." — William Shakespeare
• "No one can make you feel inferior without your consent." — Eleanor Roosevelt
• "Whether you think you can, or you think you can't – you're right." — Henry Ford
• "Your time is limited, so don't waste it living someone else's life." — Steve Jobs
• "Strive not to be a success, but rather to be of value." — Albert Einstein
• "Wanting to be someone else is a waste of who you are." — Kurt Cobain
• "I would rather die of passion than of boredom." — Vincent van Gogh
• "To love oneself is the beginning of a lifelong romance." — Oscar Wilde
• "Where's your will to be weird..." — Jim Morrison

2. Aesthetic Instagram Bio Ideas

• 🏄‍♂️ Life is a beautiful journey, join me as I travel through it.
• Capturing beautiful moments one photo at a time.
• Exploring the world and finding beauty in the little things.
• Living, laughing, and loving life.
• Sharing my love of life through photos.
• Let's take the time to appreciate the beauty around us.
• Find the beauty in everything.
• Enjoying the simple things in life. 🌍
• Life is a canvas, come explore it with me.
• Let's create something beautiful together. 🔥

3. Instagram Bio Ideas for Girls

• Without me it would be just "aweso".
• Stressed, blessed, and coffee obsessed.
• It wasn’t always easy but it’s worth it.
• Be yourself; everyone else is already taken.
• Kiss and make up.
• By grace through faith – Beautiful
• VIP Queen👑
• 𝓛𝓲𝓽𝓽𝓵𝓮 Unicorn🦄
• I’m impressing myself.
• Let them say it and be busy slaying it. 💫

4. Cool Instagram Bios

• I'm not lazy, just saving energy.
• Procrastination is my profession. 😎
• I'm not special, I'm just limited edition.
• 🤘 Don't be a slave in heaven. Be a king of hell.
• Here to serve the cat overlords.
• Lazy is such an ugly word, I prefer to participate selectively.
• I already want to take a nap tomorrow.
• 🌈 Follow my crazy life.
• Always give 100% — unless you’re donating blood.
• I don’t look like this in real life.

5. Cute Instagram Bios

• Life happens, but coffee helps.
• ☀️✨ It's me. I am the moment.
• Making history.
• Living life in a cute little bubble ☁️
• Daydream believer.
• Part-time sandwich eater.
• I only leave the house for food.
• Sweet as sugar, tough as nails.
• My standards are high… just like my heels. 👑
• A selfie a day keeps the friends away. 🎀
• I put the "hot" in "psychotic."

6. Emoji Instagram Bio Ideas

• Love 💗 and Peace ✌️
• Obsessed with tacos 🌮
• Keeping it 💯
• You know I'm a 🌟
• ❤️ Lover not a fighter spreading ✌️all over the 🌎
• 🌹colored glasses
• 👻𝕎𝕖𝕝𝕔𝕠𝕞𝕖 𝕋𝕠 𝕀𝕟𝕤𝕥𝕒𝕘𝕣𝕒𝕞 𝔽𝕒𝕞𝕚𝕝𝕪👻
• Catch ✈️ not 😢
• Welcome to my 👑dom
• Time to hike⛰️⛰️

7. Funny Instagram Bio Ideas

• Error 404: Bio unavailable.
• No, this is Patrick!
• What should I put here?
• *Insert clever bio here*
• Call me, beep me. 🤩
• My bed, Wi-Fi, Pizza. Awesome!
• Hey, I found your nose. It was in my business.
• Professional napper.
• A good mood is like a balloon. It just takes one prick to ruin it. 🦄
• I am nobody. Nobody is perfect. I am perfect!

8. Creative Instagram Bios with Stylish Fonts

• 🖤𝐁𝐥𝐚𝐜𝐤 𝐇𝐞𝐚𝐫𝐭🖤
• 𝑀𝓊𝓈𝒾𝒸 𝐿𝑜𝓋𝑒𝓇🎵
• 🎂_𝑶𝒏 7 𝑨𝒖𝒈𝒖𝒔𝒕
• 𝐇𝐨𝐛𝐛𝐲 𝐏𝐡𝐨𝐭𝐨𝐠𝐫𝐚𝐩𝐡𝐲📸
• 🏩 𝕀 Ĺ𝕠𝐕ᗴ мㄚ Ⓘᑎ𝔻𝒾α
• 👉ℱᗅՏℍⅈ0ᑎᗅℬℒℰ
• I Aɱ Vҽɾყ Lαȥყ
• ᴘᴇᴛ 🐶 ʟᴏᴠᴇʀ.. 😍
• 💓Lðvê💓Mðm💞 ÐåÐ💓
• ℂ𝕣𝕒𝕫𝕪 𝕓𝕠𝕪 😎

9. Instagram Bio Copy and Paste

• Adventure seeker | Wanderlust enthusiast 🌍 | Making memories one click at a time 📸"
• Coffee lover ☕ | Dog mom 🐶 | Living my best life one day at a time
• Dreamer | Believer | Achiever 💫 | Making the impossible possible ✨"
• 🌈 Embracing the colors of life.
• Foodie at heart 🍔 | Travel addict ✈️ | Exploring the world, one meal at a time
• Life's a journey, not a destination 🚀 | Chasing dreams and catching flights
• In love with the simple things | Finding beauty in everyday moments 🌻
• Music is my escape 🎵 | Dancing through life's ups and downs.
• 📚 Bookworm | Lover of stories | Creating my own narrative
• Capturing life's moments, one frame at a time 📷 | Storyteller
• Living for the moments that take my breath away 💨

10. Creative Bio Examples

• Creating my own sunshine in a world full of storms.
• Wanderluster | Roaming the world one city at a time. 🌍✈️"
• Dreaming in pixels and living in frames. ✨
• Turning caffeine into content.
• In a love affair with adventure and words.
• Living for the moments that take my breath away. 💨
• Spreading positivity, one post at a time. 🌈
• Life is short, make every hair flip count. 💁‍♀️💃
• Scribbling thoughts and chasing dreams.
• Crafting my own fairy tales, one chapter at a time.

11. Bio Quotes for Instagram

• Simplicity is the ultimate sophistication
• Chasing sunsets and dreams 🌅✨
• Creating my own sunshine on cloudy days ☀️
• Life's a canvas; make it a masterpiece
• Wanderlust and city dust
• Capturing moments, creating memories 📷👣
• Living life on my terms, unapologetically
• Turning dreams into reality, one step at a time
• Adventure is out there; I'm on my way! 🚀
• Making every second count
• Finding joy in the little things
• Life is short, smile while you still have teeth 😁

12. Instagram Bio for Girls

• Chasing dreams, not boys. 🌟💭
• Creating my own sunshine on cloudy days. ☀️🌧️
• Born to sparkle and make the world glitter. ✨💖
• Turning dreams into plans and plans into reality. 🌟📝
• Life's too short for boring hair and boring people. 💇‍♀️💁‍♀️
• Strong, smart, and unapologetically unique. 💪🧠💖
• Living a life I love, one day at a time. 💖🌈
• Life's a runway, and I'm strutting my stuff. 💃🌟
• Making memories and sharing smiles. 😊📸
• Holding onto my inner child, one adventure at a time. 🎈🎉
• Fueled by caffeine and a little bit of sass. ☕💁‍♀️

13. Instagram Bio for Boys

• Living my best life 🚀
• Adventure seeker
• Music enthusiast 🎶
• Sports lover 🏀
• Dream big, work hard, stay humble
• Embrace the journey, not just the destination
• Believe in yourself, and you'll be unstoppable 💪
• Chasing dreams and catching flights ✈️✨
• On a mission to make the world a better place 🌍
• Future [Your Career] in the making 🚀

14. Instagram Profile Bio Ideas

• Food lover | Aspiring chef | #FoodieAdventures
• In a relationship with pizza. 🍕
• Getting lost in the pages of a good book 📚
• Building a life I love, one post at a time.
• Adventure is out there! 🌍✈️
• Just trying to make my dog proud.
• Slaying my own demons, one stiletto at a time. 👠
• Living life in full bloom. 🌸

15. Stylish Bio for Instagram

• Making every pixel count.
• Life is a canvas, and I'm here to paint it beautifully.
• Adventuring and documenting along the way.
• Living for the moments that make the best stories.
• Simplicity is the ultimate sophistication. 💫
• In a world of squares, I'm a work of art. 🖼️
• Exploring the beauty of life, one photo at a time. 📷
• Creating a visual diary of my life's adventures.
• On a journey to capture the extraordinary in the ordinary.
• Just a [Your Profession/Passion] with a camera and a vision. 📸
• Wearing my confidence as my best accessory. 💪💎
• On a mission to make every outfit count.
• Fashion-forward and fearlessly authentic. 👠🌟

Tips to Create Eye-catching IG Bios

● Use relevant keywords to describe yourself and your content.

● Utilize emojis and other creative characters to draw attention.

● Use fancy fonts or text art to create an aesthetic bio for Instagram .

● Incorporate humor and wit whenever possible.

● Make sure your bio is easy to read and understand.

● Include a call to action for viewers to follow or engage with your page.

● Add links to other social media pages or websites.

● Utilize hashtags to make your content easier to find.

● Keep it concise and to the point.

● Show off your personality and unique traits.

● Update your bio regularly to keep it fresh.

Stand out Your Bio for Instagram with Fotor

Browse, pick, copy, and paste fancy texts from our Instagram font generator for your post, bio, name, and more.

Take your Instagram profile to the next level!

Unique bios and eye-catching Instagram graphics is a great way to keep your profile fresh and looking great.

You can try Fotor’s online font generator  to turn your normal text font into stylish fonts, including cool fonts , glitch fonts , calligraphy fonts , and other trendy fonts.

Those fonts are free, and you just need to copy and paste the converted fonts into your Instagram bio.

This tool is super easy to use, simply type in your text and choose a font style you like, Fotor will generate a variety of different fonts for you to choose from in a few seconds, you can copy and paste these generated fonts directly into your profile bio or name, add some personal touch to your profile to make it stand out.

Fotor goes above and beyond by not only providing an array of copy and paste fancy fonts that you can effortlessly add into your Instagram bio, but also by offering an impressive assortment of editable Instagram post and story templates crafted by seasoned designers.

With these templates at your disposal, you have the power to seamlessly add text and images, tweak fonts, colors, backgrounds, and even transparency levels to your heart's content. The customization possibilities are endless, enabling you to create truly one-of-a-kind Instagram content that is guaranteed to captivate and enthrall your audience, ultimately attracting more followers to your profile.

What Makes a Good Instagram Bio?

An Instagram bio is the first thing potential followers will see when they land on your page. It's an important part of setting the tone for your profile and making sure that it reflects you, your brand, and what you have to offer. There are several key elements to consider to make sure you’re making a great first impression.

1. Show People Who You Are

A good bio for Instagram should be concise but descriptive, providing visitors with an idea of who you are and what they can expect from following your account. Use keywords that accurately describe yourself or your business to help people quickly find you in searches.

2. Use Fancy Fonts

You can make your Instagram bio stand out by using unique fonts. Fotor's font generator provides a wide range of Instagram fancy fonts , from bold fonts to cursive fonts , that you can use to customize your bio.

3. Include Some Emojis

You should also take advantage of the character limit in order to create intrigue and draw people in by adding some personality. Include emojis or other symbols that best represent your style or brand – this can add extra flair without taking up valuable characters!

4. Add a CTA

An effective bio for Instagram will also incorporate visuals, such as a profile photo or logo. This helps visitors identify who you are immediately — plus it looks aesthetically pleasing and professional! A “call-to-action” (CTA) at the end of your bio is another great way to get more engagement from followers; ask them to “click the link in our bio” for more information about something related to what you do.

5. Creative Writing

Write an Instagram biography that stands out from the rest by using creative writing to captivate and draw attention. Make sure to craft an exceptional bio that allows your followers to get to know you better and sets you apart from the crowd.

This blog post offers 80+ best Instagram bio ideas and tips to create an eye-catching profile. We hope these ideas will inspire you and aid you in constructing a captivating bio to gain more followers. Now, unleash your creativity and create a unique bio to express your personality!

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200+ Instagram Bio Ideas You Can Copy and Paste (2024)

An Instagram bio is all about making a strong first impression. 

Most people decide whether to follow (or ignore) an account based on your bio.

If your Instagram bio is enticing, someone might decide to engage with your content or follow your account. If it isn’t, you might lose their interest. 

In this article, we’ll look at some cool Instagram bio ideas that you can literally copy and paste into your profile. You’ll also learn how an Instagram bio works, how to write one, and some cool Instagram bio tricks.

What is an Instagram bio?

An Instagram bio is the small area under your username, where you can share some details about yourself or your brand. Your Instagram bio can include a brief self- or brand description, contact information, emojis, branded hashtag, and more. 

Here’s an example of one of the best bios on Instagram, by Sabrina Phillip . 

Sabrina’s Instagram bio is powerful. The first line tells you what she does: “I help women make millions online.” 

The second line highlights her roles: “speaker, podcaster, multiple-7-figure CEO.” 

The third line adds a personal touch: “dog mom to @thescottishdoodles.” 

The fourth line talks about her additional interest: “travel writer @sabrinainscotland.” 

And the last line is her CTA, directing you to her webpage at www.liinks.co/sabrinamphilipp . 

She also includes emojis to make the text more eye-catching. 

If you’re looking for Instagram bio ideas that balance professional accomplishments with personal interests, Sabrina’s profile is a great example.

What makes a good Instagram bio?

You can write your Instagram bio any way you want. However, it’s best to apply tried-and-tested Instagram bio tips:

1. Describe your personal brand

The best Instagram bios tend to have a self-description. Things to consider adding: your job title(s), the company you own or work for, some claims to fame, things you love, and what makes you stand out.

Queen Latifah’s Instagram bio does a great job of describing her personal brand. In the first line of her bio she writes, “Actor/Rapper/Singer/Producer.” When people visit her fan page, they’ll learn that she’s not just an actor and may check out her other gigs to learn more about her. 

Plus, that little blue verification mark appears on her page, so people instantly recognize her account's authenticity when they visit. A key takeaway from her profile is that you can hook people even with a short Instagram bio.

2. Highlight your interests

To make a good first impression, you need to connect with your audience. 

How can you do that? By sharing your interests. 

For example, Paola Antonini’s Instagram bio shares a subtle hint about who she is and what her Instagram account is all about. For her interests, she shares, “Lifestyle | Travel | Gratitude.” 

When you see the word “gratitude” thrown in there, you get a little intrigued. And after scrolling through some pictures, you immediately see that she has a prosthetic leg. 

Many of her Instagram posts include pictures of her living life, traveling, and having fun, which makes her interesting. Her 2.6 million followers likely agree. 

The best bio will always be the one that’s easy to read and highlights your key passions.

3. Share your contact information 

If you’re the owner of a fan page or business, or you’re a public figure, your Instagram bio should include your contact information. 

Most people write something like, “For business enquiries, email [email protected] .” You can also direct people to your DM for sending messages. 

The app company A Color Story includes its email address in its Instagram bio for easy communication. This simplifies the way followers and potential collaborators can get in touch with the business.

4. Add a call to action

Whether you’re a business owner or an influencer , having a call to action in your Instagram bio is a must. 

Remember: You’ve got one link that you can include for users to click on. So throw in a request to “Sign up for my course,” “Check out my latest blog post,” or “Shop the hottest fashion products now.” 

Tony Robbins’ Instagram bio example includes the CTA “⬇️ Podcast.” The arrow emoji points down to the link to get some extra attention.

200+ best Instagram bio ideas for standing out

Cool Instagram bios

• The best things come from living outside of your comfort zone
• Here’s my story for the history books
• I’m a cupcake in search of her stud muffin
• In a world where you can be anyone, be yourself
• Success is in my veins
• Yup, I’m just another Instagram influencer
• Scratch here ▒▒▒▒▒▒▒▒▒▒ to unveil my secret bio.
• No, this isn’t a dream. This is my reality.
• What should I put here?
• Welcome to my world

Good Instagram bio

• Simplicity is the key to happiness
• If I was a writer, I’d have a better Instagram bio quote
• You can’t become the best without first being the worst
• In a world of worriers, be the warrior
• It won’t be easy, but always try to do what’s right
• She turned her can’ts into cans and her dreams into plans
• Life is what happens to you while you scroll through Instagram
• A day in the life of me: Eat avocado toast, post Instagram videos , read Instagram comments
• It’s my time to step into the spotlight. I’ve earned it.
• I practice what I post

Creative Instagram bio ideas

• Dreams 👉 Goals
• If “love is in the air,” why is the air so polluted?
• It took me __ years to look like this
• Currently saying yes to new adventures
• I’m hurt, but I still smile. That’s my life.
• Midnight snacker 🌝
• Everyone else was taken, so this is me
• Recovering cake addict 🎂
• I make money in my sleep 🛌
• People call me Sara, but you can call me tonight 😉

Instagram bios emoji

• Welcome to my 👑dom
• 👇 Check out my latest blog post 👇
• 🐦: (twitter handle) 👻: (snapchat handle) 🎥: (youtube handle)
• Traveler ✈️ Book Lover 📖 Obsessed with tacos 🌮
• We love all animals 🐶 and donate a percentage of sales to marine life 🐠
• Cancer survivor 🎗️
• Personal Trainer 💪 Dancer 💃 Meditator 🧘
• Currently hanging out in 🇵🇹
• ❤️ Lover, not a fighter, spreading ✌️all over the 🌎
• Entrepreneur ➕ Globetrotter ➕ Motivational Speaker

Best Instagram bio to get followers

• Follow Me To Greatness
• Follow me and I’ll follow back
• Thank you, come again 
• Don’t know what to do? You can start by hitting that follow button.
• Follow my [adjective] story
• Click the follow button to be part of my [adjective] journey
• Wanna know my story? Press that follow button.
• I’m on my journey. Join me by following along.
• Follow me then follow the link below!
• Pls follow us on Instagram
• My story will inspire you, so be sure to hit that follow button
• Follow me to get a behind the scenes look at my life
• Follow along to witness history in the making

Great Instagram bios

• 🍂🍃Falling for you 🍂🍃
• ☕Stressed, blessed, and coffee obsessed ☕
• Having the time of my life ⏰🎉
• Looking at the world through 🌹colored glasses
• I’m sweet like honey 🍯
• 🌟Sending my selfies to NASA because I’m a star 🌟
• Please cancel my subscription to your issues
• Status Update: Currently hungry 🍔🍟🌭🌮🥗🍪
• Kanye attitude with Drake feelings 😭
• Don’t study me. You won’t graduate 🎓

Instagram bio puns

• They call me Febreze because I’m so fresh
• Don’t kale my vibe
• Follow my Instagram or I’m nacho friend anymore
• I believe in bee-ing myself
• My Instagram account is very a-peel-ing
• Seas the day
• I like to stop and smell the ros é
• I’m pawsome and currently having a purrfect day
• Spending my days in a well so I can say they’ve been well spent
• Artists never retire, they withdraw instead
• I’ve been told “You are what you eat.” Guess I ate a sexy beast this morning.
• My name ain’t Mary, but I’m still poppin’

Simple Instagram bio ideas

• I’m the exception
• Simple but significant
• Doing better
• Rollin’ with the homies
• Livin’ a little
• Pretty & Profitable
• Life is beautiful
• Glitter is the only option
• Anything but predictable
• I see beauty in everything
• Goal: bigger smile

Funny Instagram bio ideas

• I apologize for anything I post while hungry
• Humble, with just a hint of Kanye
• I’d rather steal your dessert than your boyfriend
• Sassy, classy, with a touch of badassy
• One day, I hope to become a grown up
• Used to think I was a tad indecisive, but now I’m not quite sure
• Life is short so I’m smiling while I’ve still got all my teeth
• My hobbies are breakfast, lunch, and dinner topped with a chocolate dessert
• Relationship status: Netflix and ice cream
• The bags under my eyes are Chanel
• Instagram bio currently loading
• I’m actually not funny. I’m just really mean, but people always think I’m joking.
• I’m a social media guru. No, really, I am.

Cute Instagram bio ideas

• So many of my smiles are because of you
• All your dreams can come true, and I’ll make sure of it
• Live in the sunshine where you belong
• My life is better than my daydreams
• Sprinkling kindness everywhere I go
• I love my followers more than life itself
• Don’t regret the opportunities you were too afraid to take
• Sometimes we could always use a little magic—don’t hide the magic within you
• Every day might not be a good day but there is good in every day
• So grateful to be sharing my world with you

Instagram bio ideas for boys

• Living life on my own terms
• I don’t care what people think of me. This is me in rawest form.
• I’d rather be hated for who I am than loved for who I am not
• Risk taker. Adventurer. Globetrotter. Living my dreams.
• I might not be where I want to be yet, but I get closer everyday
• One day, I hope to be a happily married old man telling wild stories from his wild youth.
• I got to where I am today by being me
• I was born to do exactly what I’m doing today
• Don’t like me? Don’t care.
• I’m out here hustlin’ to claim what’s mine

Instagram bios for girls

• Not like the rest of them
• One of a kind
• The best things in life are really expensive. You can have me for $7 billion 😉
• Aloha 🌴🌴🌴🌴🌴🌴
• Hi. Hello. Hola. Ola. Bonjour. Ciao. Guten Tag. Namaste. Salaam.
• Life’s short, eat the cake 🍰
• Adding a little sparkle to your day ✨
• I regret nothing you see in this feed
• My greatest fear isn’t starting. My greatest fear is not making it to the top.

Business bio ideas for Instagram

• I believe in helping people
• Putting customers first since (founding year)
• Official home of (brand name) on Instagram
• 👇 FLASH SALE THIS WEEKEND ONLY—50% 👇
• Share your photos with us using #(brand name)
• 🌎 Free international shipping
• Contact us: [email protected]
• Click the link below to shop our Instagram
• Great selection of [type of products] merch
• Check out our bestsellers below

Bio captions

• Enjoying every second of my life, follow along and see for yourself
• When the pain passes, you eventually see how much good came out of a bad situation
• Love 💗 and Peace ✌️
• Mentally on the beach 🏖️
• If you want the tea, follow me ☕
• Dreaming bigger than my imagination can handle
• Starting over
• Just going with the flow 🌊
• I’m sparkling like my water ✨
• I don’t come with instructions, but my captions are the next best thing 📚

Myself quotes for Instagram bio

• I’m as rare as the Reckon Expert outfit skin in Fortnite
• I’m a limited edition, there’s only one me
• Less talking, more action. Take a look at my pictures if you don’t believe me.
• I am worthy of the greatness I hold
• It’s not your job to like me, it’s mine
• I’m awesome (don’t worry I think you are too)
• I’m not here to be average, I’m here to be the best
• Born to shine bright
• Always be yourself because an original is always more valuable than a copy

Funny instagram bios for millennials

• Even if you had instructions, you still couldn’t handle me
• Be young. Be dope. Run the show.
• I’ll remember and recover but that doesn’t mean I’ll forgive and forget
• I’d rather make mistakes than fake perfection
• I don’t wipe tears, I wipe the people who created them
• I’m like coffee: dark, bitter, and too hot for you
• In a world of average, I’m savage
• It’s hard to find someone who’s smart, funny, adorable, and a total badass. My only advice for you is, don’t forget to follow me.
• Too glam to give a damn
• My Instagram is proof that I’m always creating a better version of myself

Instagram bio quotes

• Don’t care what you say about me, I like the way I am
• Love without limits
• I’m suffering from an extreme case of not being a Kardashian
• Together we could be unstoppable
• I’m so deep even the ocean gets jealous
• Tell me not to do something and I’ll do it twice and take pictures
• All I do is win, win, win. No matter what.
• In a world where you can have everything, be a giver first
• You become what you believe, so believe in yourself
• In a world of darkness, look up at the stars

Instagram bio quotes short

• Welcome to my Instagram
• Check out the link below
• This is my life
• I got nothing
• Screw perfect
• Happy thoughts
• Just smiles 🙂
• Meet (name)
• This is my bio

Instagram bio text

• Single. Determined. Living life.
• Creating sunshine in the world
• I wonder how many calories my exes burned jumping to conclusions
• Always better together xoxo
• You’ll never shine if all you do is throw shade
• Just a little bit imperfect
• Real queens fix each other’s crowns
• Today’s the kind of day I live for
• No one’s life is as perfect as their Instagram feed
• I don’t know where I’m going but I’m going

Inspirational Instagram bio ideas

• Every day I create a life I love
• When the world is dark, look up to the stars 🌟🌟🌟🌟🌟🌟
• Trying to watch more sunsets than Netflix
• I’m ready—let’s do this
• Be a flamingo in a flock of pigeons
• Making mistakes is better than faking perfection
• Sprinkling a bit of magic
• Sharing my happy thoughts
• Capture every moment
• I’m the rainbow 🌈 on the rainy day 🌧️

Fitness bio ideas for Instagram

• Workout enthusiast and personal trainer
• When you feel like giving up, keep going
• You are what you do, not what you say you’ll do
• Strength comes from doing things you thought you couldn’t
• Do something today that your future self will thank you for
• Today doesn’t need your excuses. Make it happen.
• The worst workout is the one you didn’t bother to do
• Hustle for more muscle
• Train insane or remain the same
• Helping you build healthier habits

Instagram bio for fashion

• I dress as if I’m about to see my arch nemesis
• My clothes might not change the world, but I sure will
• I’ll make you stop and stare
• My clothes highlight my colorful life
• I may be a fashionista but I’m not all about labels
• Shopping is my therapy—hey, it’s cheaper 😉
• “I need new clothes.” —Me, every damn day
• My ex doesn’t go with my outfit
• Money can’t be the root of evil since shopping brings people so much happiness
• Women can look beautiful in any outfit, but the right outfit can make women become powerful

Creative instagram bios for models

• Shh… I’m a Victoria’s Secret model. It’s such a big secret, not even Victoria knows.
• Full-time Instagram model—DM for business enquiries
• I’m not just a girl with a phone, I’m a model
• The prettiest smiles hide the biggest secrets
• I wear confidence on my sleeve
• The most important part of a camera is the person in front of it
• I take a lot of selfies for my future biographer
• Life is short, make every selfie count
• #Beyourselfie
• I don’t use filters for my photos—all real girl over here 🙂

Travel Instagram bio ideas

• I might not know who I am, but I know where I want to be. Right here in paradise.
• My best stories are found within the pages of my passport
• I haven’t been there yet, but it’s on my list
• ⚫wanderlust ⚫a strong desire to travel
• Join me on my next adventure!
• Travel is the only thing you buy that makes you richer
• All I need is Vitamin Sea 🌊
• I like taking the scenic route
• Take advantage of every opportunity you get because some things only happen once in a lifetime
• Fill your life with experiences so you always have a great story to tell

Instagram bio examples

• It’s better to be a lonely lion than a popular sheep
• Wake. Play. Slay.
• Creating the life of my dreams one day at a time
• I’ve scrolled millions of miles with my thumbs
• Life isn’t perfect, but your photos can be
• C’est la vie
• I strive to impress myself
• See the good in the world
• Single and living my best life
• I may be a handful but, hey, you’ve got two hands!

Instagram bio generator

Instagram bio generator, your generated bio:.

You can also try an Instagram bio generator for some fresh ideas. This online tool asks for a few details and whips up the perfect line for your Instagram profile. It’s powered by ChatGPT, but remember, it’s not perfect. To hit the mark, fill in all the fields with as much info as you can. This helps you brainstorm for your final version.

Just a heads up: Sometimes, the tool might spit out stuff that’s off the mark or even a bit dodgy. Whatever it comes up with, using it is all on you, including making sure everything is legal and doesn’t step on anyone’s toes.

5 Instagram bio tricks to try

Want to learn a few tricks to make your Instagram bio pop? Here are four of the most popular ones:

1. Change the font in your Instagram bio

Using a tool like LingoJam , you can easily copy and paste different Instagram bio fonts for your profile. All you need to do is type in the words you’d like in a different font, like your name. 

Then, scroll through fonts until you see one you like. Copy and paste it right into your Instagram bio.

2. Add symbols to make it more noticeable

Using a website like CoolSymbol , you can copy and paste symbols and fancy text. 

You’ll find lots of cool symbols like stars, copyright, arrows, currency, brackets, hearts, zodiac signs, and more. As soon as you click one of the symbols, it immediately gets copied. Then you can head on over to Instagram to post it in your bio.

3. Create a link in bio to improve visibility

You probably already know how to add your website link in your Instagram bio. But what about when you want to add multiple links? 

A cool little website that will help you do this is Linkpop . All you need to do is log into your Shopify account, add the links you want to the landing page, and share your unique link on your Instagram profile.

When all that’s done, your Instagram bio link ends up directing your visitors to a page with multiple links.

To add a link to your Instagram bio, follow these steps:

• Go to your profile and select the Edit Profile button
• Add the URL in the Website field
• Save the changes
• Test the website link in your profile

4. Add line breaks to your Instagram bio

Using the free tool by Apps4Life , you can add line breaks for your Instagram bio (or Instagram captions ) and click the Convert button to add it to your clipboard. 

Then, you can head to your Instagram app and paste the text directly into your bio. This saves you the hassle of manually creating space you need within the Instagram app .

5. Add your location if it makes sense

You can add a location to your Instagram bio if you are listed as a public figure or business. If you are, follow these easy steps:

• Go to your profile and select the Edit Profile button.
• Under Public Business Information, select Contact Options. 
• Choose Business Address and fill in the fields.
• Save the changes.
• Test the address in your bio to ensure it links to the right place.

Drive more engagement with a killer Instagram bio

The best Instagram bios can help elevate your Instagram account, along with your personal and professional goals. 

Whether your goal is to grow your followers or make more sales , you can add calls to action to your bio to get people to do specific things when they visit your profile. 

But don’t neglect the opportunity to share more about yourself and your brand. One of the most important things is to be memorable and engaging—so don’t be afraid to get a little fun and quirky.

250+ Best Instagram Bio Ideas for 2024 (Just Copy & Paste!)

by Jay Gross

on Aug 23, 2024

Are you looking to beef up your Instagram account with some creative Instagram bio ideas?

Well, you’ve come to the right place.

Instagram has become the go-to social media channel for many, but you’ve gotta have a good plan if you want to stand out in the crowd.

In this post, we’ll explore the best Instagram captions and bio quotes that’ll impress your potential followers, showcase your personal brand, and level up your social proof.

Ready to dive in?

Let’s go.

What is an Instagram Bio?

Your Instagram bio is your place to show users who you are. It’s where you make your first impression, parade your brand identity, and tempt people to follow you — in 150 characters or less.

Your bio quotes or Instagram story highlight can include:

• Descriptions
• Contact info
• New products or services

5 Tips for Creating an Irresistible, Aesthetic Instagram Bio

So you get it, right? As a content creator, you need your Instagram bio to stand out. It’s simply too big of a social media platform to ignore .

Let’s start with five essential tips to create the perfect Instagram bio…

1. Show Them Who You Are

Will people be inspired to be a follower of your Instagram profile and endlessly scroll your Instagram feed?

Or will they gloss over your dazzling content altogether?

For example, let your brand personality shine by creating a branded hashtag! This way people know what you’re about and why they should be there.

2. Include Keywords

Keywords in your bio help people find you.

Think Google Search .

What’s your Instagram’s main focus?

Find out what your ideal target audience is searching for — then include the keywords in your Instagram bio that match up with their search intent.

3. Include a Call-To-Action (CTA)

A CTA is an essential part of any website, Facebook page, or (you guessed it) Instagram page. CTA’s are action buttons or clickable link directives that inspire a follower to take action.

CTA’s include:

• A bio link to your new YouTube video
• Promoting your new blog post
• Announcing a new product or service
• A direct link to your business contact number

4. Make it Stand Out

Make your bio stand out from the crowd. Not in what it says, but in how it looks .

How do you do that?

Add rich text to help your words pop and make them more visually appealing.

Simple ways to do this include:

• Line breaks

But don’t overdo it — you want to add style without being tacky.

5. Use Creative Writing

Exciting and creative writing captivates your target audience and leaves them wanting more.

Here’s how you can keep your followers hooked:

• Motivate them with power words
• Make them laugh
• Help them feel your creative Instagram bio with sensory words

The 258 Best Instagram Bio Ideas You Won’t See Anywhere Else

Now that you know the importance of a cool Instagram bio, you’re probably wondering, what do I do now?

Let’s face it… those 150 characters can be tricky ! So we’re helping you out with 250+ best bio ideas that you won’t find anywhere else.

Take a peek, get a bio idea, gather some creative inspiration, or just copy them down — it’s cool by us!

Funny Instagram Bio Ideas

• All of my jokes land…somewhere.
• Sometimes, the voices in your head are right.
• Snitches get…a lesser sentence.
• Isn’t your to-do list supposed to get shorter as the day goes on?
• I am nobody. Nobody is perfect. I am perfect!
• I’m an example to others — a bad example.
• Come over to the dark side. We’ve got beer.
• No, I wouldn’t say I’m lazy. But it’s a good thing breathing is a reflex.
• I’m jealous of my parents. I’ll never have a kid as cool as them.
• My other Instagram profile is a Lexus.
• Do you remember when I asked you for your opinion? Me neither.
• I’m not lazy. I’m just highly motivated to sit on the couch.
• A good mood is like a balloon. It just takes one prick to ruin it.
• There’s no “we” in mini doughnuts.
• Two Ron’s don’t make a right.
• Common sense is like deodorant — those who need it most never use it.
• Sorry, I’m late. I just didn’t want to come.
• Well, enough about me. Let’s talk about you. What do you think about me?
• If, at first, you don’t succeed, destroy all the evidence.
• Are we best friends yet?

Cool Instagram Bio Ideas

• Life is like a photograph; you use the negatives to develop.
• Why? Because you deserve it.
• The best of me is yet to come.
• Eat right. Stay in shape. Follow me.
• We have tomorrows for a reason.
• Caffeine-dependent life form.
• Choose your own adventure.
• Believe and you can achieve.
• When dreams become reality.
• Living vicariously through myself.
• Go the extra mile. It’s never crowded.
• Take care of your body; it’s the only place you have to live.
• It’s my time to shine. I’ve earned it.
• Follow my crazy life.
• Probably the most talented couch surfer you’ve ever seen.
• I woke up like this.
• Be unpredictable.
• Thank you, come again.
• The best is yet to come.
• Don’t die with dreams; die having memories.

Good Instagram Bio Ideas for Business

• The leading source of computer problems is computer solutions.
• Your one-stop-shop for social media marketing.
• Download our FREE checklist.
• Click here. Download our guide. Go VIRAL!
• 1:1 coaching is available now.
• Take this free quiz to learn which product is for you.
• Wanna chat? Contact me at: [email address].
• Eat. Sleep. Create.
• Coupons, coupons, who wants a coupon?
• Thank you for supporting our small business.
• Official home of [brand name] on Instagram.
• Instagram marketing. Simplified.
• Being positive in a negative situation is not naive; it’s leadership.
• Recommended by 4 out of 5 people who recommend things.
• I don’t know where I’m going, but I’m going.
• Follow my daily tips and related posts.
• Join our community.
• Helping you build your audience and make money online.
• New Instagram posts every Monday.

Motivational Instagram Bio Ideas

• Don’t raise your voice; improve your argument.
• Sometimes the most clever thing to say is nothing at all.
• If you cannot do great things, do small things in a great way.
• “Everything you want is on the other side of fear.” — Jack Canfield.
• What would you do if you knew you couldn’t fail?
• My SMART goal for the new year is to create a life I don’t want to take a vacation from.
• When it’s dark, find the stars.
• Don’t listen to what they say. Go see for yourself.
• There’s no chance unless you take one.
• Do something today that your future self will thank you for.
• The best teacher is your last mistake.
• Courage is being scared but doing it anyway.
• Fear is temporary; regret is forever.
• Love all, trust a few.
• You get what you give.
• “You don’t have to be great to start, but you have to start to be great.” — Zig Ziglar.
• It’s not about initiative…it’s about finish-iative.
• I survived because the fire inside me burned brighter than the fire around me.
• Be anything but predictable.
• Too many of us are not living our dreams but living our fears.

Instagram Bio Quotes

• “Whenever I’m sad, I stop being sad and be awesome instead.” — Barney Stinson
• “Be who you are and say what you feel because those who mind don’t matter, and those who matter don’t mind.” — Dr. Seuss
• “We waste a lot of time crying over wasted time.” — Nathan Feuerstein (NF)
• “There is no sunrise so beautiful that it is worth waking me up to see it.” — Mindy Kaling
• “A ship is always safe at the shore, but that’s not what it’s built for.” — Albert Einstein
• “Everything I have I owe to this job…this stupid, wonderful, boring, amazing job.” — Jim Halpert
• “Amateurs sit and wait for inspiration; the rest of us just get up and go to work.” — Stephen King
• “I generally avoid temptation unless I can’t resist it.” — Mae West
• “Enjoy every sandwich.” — Warren Zevon
• “I always cook with wine. Sometimes I even add it to the food.” — W.C. Fields
• “Never confuse a single defeat with a final defeat.” — F. Scott Fitzgerald
• “Sometimes, you lie in bed at night, and you don’t have a single thing to worry about. That always worries me!” — Charlie Brown

Instagram Bio Ideas for Girls

• Wine + dinner = winner.
• Sorry fellas, I’m in a relationship — with this ice cream.
• I’m not like other girls, I know what I want for dinner…I’ve been thinking about it since lunch.
• “She turned her can’ts into cans and her dreams into plans.” — Kobi Yamada
• This day was a total waste of makeup.
• As picky with men as I am with selfies.
• Act like a lady, think like a boss.
• She created a life she loved.
• Your queen.
• Might want to put some shades on because of my sparkle.
• Reminder: You’re beautiful.
• Ice cream doesn’t ask questions. Ice cream understands.
• If I’m going to be a mess, I may as well be a hot mess.
• Heels allow me to see far.
• Just a cupcake looking for a stud muffin.
• No filters. All real girl, here.
• When you’re downie, eat a brownie.
• Creating sunshine every day.

Instagram Bio Ideas for Guys

• If a man said he’d fix it, he’ll fix it. There’s no need to nag him every 8 months.
• Respect the unexpected.
• Work ‘til your signature becomes an autograph.
• My friends tell me that cooking is easy, but it’s not easier than not cooking.
• You can’t spell awesome without ME.
• I don’t work in an office, but they’re out here copying me.
• Don’t be a worrier, be a warrior.
• Humble with a hint of Kanye.
• You can’t do epic stuff with basic people.
• Let’s create history — follow me.
• My level, get on it.
• A man among men.
• Life goes on with or without you.
• I get it from my mama.
• The best revenge is massive success.
• Life is too short to update my Instagram bio.

Sassy Instagram Bio Ideas

• If you can’t be kind, be quiet.
• Go ahead, don’t follow me — I dare you.
• A wise man talks because he has something to say. A fool talks because he has to say something.
• Walk it like I talk it.
• Who else are you going to follow? Really?
• Hating me doesn’t make you pretty.
• Make them stop and stare.
• I’m not average. I’m savage.
• A train station is where the train stops. A bus station is where the bus stops. My desk has a workstation.
• Sexy and knows it.
• There are three kinds of people in this world, and I don’t like any of them.
• “If you want to make an easy job seem mighty hard, just keep putting off doing it.”— Olin Miller
• The first five days after the weekend are always the hardest.
• You think I act like I don’t care? I’m not acting.
• It’s not an attitude; it’s the way I am.
• Tell me what I should put here.
• Too good for you.
• I do a thing called what I want.
• No pen or paper, but I can still draw attention.

Cute Instagram Bios

• So often, you don’t see something until it’s not there.
• I don’t want to yuk someone’s yum.
• “You know, Hobbes, some days even my lucky rocketship underpants don’t help.” — Bill Watterson.
• Fair is where you get cotton candy.
• “Today you are you, that is truer than true; there is no one alive who is youer than you.” — Dr. Seuss.
• Professional button pusher.
• “A smile is happiness you’ll find right under your nose.” — Tom Wilson
• Sweet as sugar, tough as nails.
• Be yourself. Everyone else is taken.
• Nobody’s perfect.
• Time flies…but you’re the pilot.
• Collect moments, not things.
• Be here, now.
• Strive to impress yourself.
• When the pain eventually passes, you’ll see how much good came from that situation.
• Making the impossible possible.
• Hey, I’m on Instagram. Just like you!
• Life happens, but coffee helps.
• I’m unique…just like everyone else.

Emoji Instagram Bio Ideas

• Here we go again ✈️
• Time to hike ⛰️⛰️
• Find me on stage ⭐
• It is better to fight and fall down again than to live without hope? 👀
• Working on this guy 🫡
• There’s always sunshine ☀️ after the rain ⛈️⛈️
• Grab your discount and order here ⬇️
• Always creating ✍, give the man a coffee ☕
• YouTube Creator 📹 – Insta Influencer 📷 – Author ✍
• 😎 Check out my latest and greatest 👇
• Always in the air ✈️
• Peak ⛰️ Performance
• Who’s coming with me? 🤔
• Always sunny ☀️ where I am
• Life of the party 🎉
• Love and Peace ✌️
• ❤️ Lover not a fighter 🥊

Instagram Bio Ideas for Foodies

• Come check out how we made this banana, split.
• I lost some weight this year. Luckily I found it again during restaurant week.
• “Sometimes me think, ‘What is Friend?’ and then me say, ‘Friend is someone to share the last cookie with.’” — Cookie Monster
• If I share my food with you, it’s a big deal.
• You want a pizza this?
• I’m sorry for what I said when I was hungry.
• Brunch without champagne is just sad breakfast.
• I don’t trust anyone who doesn’t love to eat.
• For my money, there’s no better feeling than a warm pizza box on your lap.
• Food will never break your heart.
• A burger is meant to be eaten like you love it.
• Probably the best meat eater in the world.
• Count the memories, not the calories.
• Cooking lesson #1: Don’t fry bacon in the nude.
• I love to sleep because it’s like a time machine for breakfast.
• Breakfast, lunch, and dinner. My 3 favorite words.

Travel Instagram Bio Ideas

• Been there, done that.
• If you think adventures are dangerous, try routine: it’s lethal.
• Keep calm and travel on.
• Travel is like peeing on yourself: everyone can see it, but only you get a warm feeling…
• Probably jetlagged.
• Be back never.
• I’m in love with cities I’ve never been to and people I’ve never met.
• Leaving a bit of my awesome everywhere I go.
• Travel is the only thing you buy that makes you richer.
• Jobs fill your pocket, but adventures fill your soul.
• Take only memories; leave only footprints.
• Work hard, but travel harder.
• It’s always nice to connect with a stranger in a strange place.
• Catching flights, not feelings.
• Probably out of office.
• Always on the scenic route.
• Adios, beaches.
• Will travel 4 Instagram photos.
• Insert witty travel bio here. (Sorry, I’m too busy traveling to think of a cool insta bio.)

Instagram Bio Ideas for Moms

• Where there’s a spill, there’s a way.
• Kids are in bed; now it’s MY TIME! *faceplants on couch*.
• Somehow I always interrupt my kids while I’m talking.
• Don’t look at me in that tone of voice.
• Teeth are for food.
• Make me proud!
• And we’re off like a herd of turtles.
• Remember who you are and whose you are.
• Do as I say, not as I do.
• This house isn’t a democracy — it’s a dictatorship.

Short and Simple Instagram Bio Ideas

• Instagram bio King.
• Under construction.
• Making history.
• Life is like this bio — short.
• Hakuna Matata.
• I’m not weird; I’m gifted!
• Rise above.
• “My life is my message.” — Gandhi
• Beautiful Disaster.
• Every man dies. Not every man lives.” — William Wallace
• Stay classy.
• Big talker, Betty Crocker.
• Limited edition.
• A jug fills drop by drop.” — Buddha
• Risk-taker.
• Spreading smiles.
• “Screw it, let’s do it.” — Richard Branson

Sarcastic Instagram Bio Ideas

• Every rule has an exception. This rule is no exception.
• He who laughs last is a bit of a slow thinker.
• The road to success is always under construction.
• The risk I took was calculated, but I’m very bad at math.
• You’ll lose money chasing women, but you’ll never lose women chasing money.
• I have enough money to last the rest of my life…if I die in the next week or so.
• If you want people to remember you, borrow money from them.
• If you can’t impress them with your intelligence, confuse them with your BS.
• You don’t need a parachute to skydive. You need a parachute to skydive twice.
• I’ll jump in front of a train for you (as long as it’s not moving.)

Use These Instagram Bio Ideas to Level Up Your Instagram Account

I hope you can find inspiration from our epic list to create your perfect bio and enhance your Instagram presence.

Because you don’t want potential followers passing you by, and neither do we!

So here’s what we recommend…

Hit the edit Instagram profile button and take a stab at leveling up your account using all of our info and great Instagram bio examples above.

Test them out, and if you need to change it up (don’t worry, it happens!), revisit, reread, and test some more. And don’t be afraid to use an IG bio tool like the ones from Hootsuite and Canva I mentioned earlier.

But do us a favor — when your Instagram followers explode through the roof, stop by and let us know.

Maybe we’ll even give you a follow.

Content Marketing , Social Media

This post was originally published on May 31, 2022. It's been updated for clarity and comprehensiveness.

A Smart Blogger certified content marketer, Jay Gross lived and breathed Instagram while researching and writing this post. If you need help with your bio, he's your guy.

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328 Instagram Bio Ideas That Will Take Your Profile To The Next Level

"You miss 100% of the dogs you don’t pet."

Crafting a perfectly curated Instagram grid takes tons of time and effort. You have to figure out your aesthetic and find the perfect lighting, angles, and shots to make your Instagram account the Instagram account to follow. Ofc, you've already got that down pact, but there's one little thing that may fly under the radar — your Instagram bio. It's the first thing people see when they check out your profile. Before your followers can leave heart-eye emojis under your latest selfie, blow up the comment section of your homecoming reel, or make your prom carousel dump go viral, your Instagram bio reveals what you and your page are all about. Your profile helps you make a lasting impression on social media, so that's all the more reason to have the best Instagram bio.

Your Instagram bio can consist of so many different things. If you're a proud alumni or a newly-enrolled student so proud that you got into your dream school, you can show love to your alma mater by including your school name and graduation year in your Instagram bio. Maybe you're a beauty enthusiast or a foodie. Shout out your passions in your bio. You can also use funny emojis to show just how amazing you are.

No matter if you want to revamp your Instagram bio or create one for the very first time, we've got you covered. Here's a list of the coolest Instagram bios to take your social media game to the next level.

• The best place to double tap.
• My life is split between IG and Animal Crossing.
• Friday is my favorite F-word.
• Don't grow up. It's a trap!
• Being an adult is like folding a fitted sheet. No one really knows how.
• Out of my mind. Back in 5.
• Your secrets are safe with me. I wasn't even listening.
• New bio. Who's this?
• Here to serve the cat overlords.
• Lazy is such an ugly word, I prefer to participate selectively.
• I already want to take a nap tomorrow.
• BRB, becoming a billionaire.
• Recommended by 4 out of 5 people.
• My bio is 99% loaded.
• Used to think I was indecisive, but now I'm not sure.
• Not sure what I'm doing, but I'm making the best of it.
• Scratch here » « to see my secret bio.
• Winging it just like my eyeliner.
• The bags under my eyes are designer.
• I would run the world, but the couch is right here.
• Posting for a friend, and the friend is me.
• Paper cut survivor.
• My puns are always intended.
• We can only be as strong as our WiFi signal.
• Waste your time wisely.
• I pause my anime just to post here.
• Probably talking about the Patriots.
• The IG account about nothing.
• Link in bio.
• 👈 Swipe for less.
• No, this is Patrick!
• Call me, beep me.
• What should I put here?
• *Insert clever bio here*
• A day in the life: Eat avocado toast, post Instagram videos, and read Instagram comments.
• First I drink the coffee. Then I do the things.
• Professional napper.
• Always give 100% — unless you’re donating blood.
• I don’t look like this in real life.
• A caffeine-dependent life form.
• Professional procrastinator.
• My life is about as organized as a $5 DVD bin at Walmart.
• I like long, romantic walks down every aisle of Target.
• Error 400: Bio unavailable.
• My dog is my best friend.
• I write bios, not tragedies.
• Do you ever feel like a plastic bag?
• Viewer discretion is advised.
• I look exactly like my profile pic, and that is my greatest accomplishment.
• Professional inquiries only.
• Former child.
• You miss 100% of the dogs you don’t pet.
• Competitive sleeper.
• Hell is a teenager.
• Welcome to chaos, aka, what goes on in my head.
• I'm the main character in this story.
• Is this thing on?
• Call me, beep me, if you wanna reach me.
• Serious inquiries only.
• Bone apple teeth.
• Nothing to see here.
• Just me, myself, and I.
• It's me, the queen bee.
• For legal reasons, this is a joke.
• I need a bad bleep.
• I was not made to be subtle.
• I desperately need two six-month vacations this year.
• I put the "hot" in "psychotic."
• So what if I can’t sing? I’ll sing anyway.
• Tacos won't break your heart.
• Why do I smile? Because I absolutely have no idea what's happening.
• I’m here to avoid friends on Facebook.
• Confidence level: Selfie with no filter.
• I’m not smart. I just wear glasses.
• I intend to live forever. So far, so good.
• Time is precious, waste it wisely.
• Lost in the world that doesn’t exist.
• She’s stillness in a world of chaos.
• I tried to be normal once. Worst two minutes of my life.
• Life is scary; at least the salary is funny.
• Remember half the people you know are below average.
• Introvert. Creator. Coffee nerd. Infuriatingly humble beer aficionado. Organizer.
• The secret to creativity is knowing how to hide your sources.
• I’m not lazy…I’m on energy saving mode.
• Sky is Not the Limit the Mind is
• Born at a very young age
• When nothing seems right….go left!!
• This seat is taken
• We all start as strangers
• A selfie a day keeps the friends away.
• Don’t tell anyone, but I’m a ninja.
• Guilty as charged! My hotness caused global warming.
• Who said I’m funny? I’m actually very mean, but everyone thinks I’m just kidding.
• The Earth’s rotation really makes my day.
• I’m jealous of my parents, I’ll never be able to have a kid as cool as theirs.
• Just another paper-cut survivor.
• I only use Instagram to stalk…
• It’s not a phase mom, it’s who I am.
• I can’t remember who I stole my bio from or why.
• In search of sleep, sanity, & The Shire.
• A very caffeine dependant life form.
• I followed my heart, it led me to the fridge.
• Being an ice cream addict is heaven on earth.
• Meh is the new normal.
• Life is too short to be updating Instagram bios.
• If you can’t find me on Instagram, just check the refrigerator.
• I’m a combo of sweet and spice.
• I am looking here to find some space.
• I work for money, but for loyalty hire dog.
• Sorry for taking the same boring face every day.

Motivational Captions

• Die having memories, don’t die with just dreams.
• Be all in or get out. There is no in between.
• These are the days we live for.
• To infinity and beyond.
• Life is really short, try to smile while you still have all of your teeth.
• Travel far enough you meet yourself.
• You keep me safe. I’ll keep you wild.
• Simplicity is the key to happiness.
• Style is nothing but what we choose.
• The road to success is always under construction.
• Love what you do.
• Dreams 👉 Goals
• I got to where I am today by being me
• Spending my days in a well so I can say they’ve been well spent
• Don’t give up on your dreams. Keep sleeping.
• I dress as if I’m about to see my arch nemesis
• Navigating the ups and downs of life one day at a time.
• Healthy living begins with a healthy mind.
• Livin’ the dream
• Here’s my story for the history books.
• This is me.
• No this isn’t a dream, this is my reality.
• Wanna know my story? Press that follow button.
• I’d rather be hated for who I am than loved for who I am not.
• Don’t follow me because I don’t even know where I am going!
• Follow along to witness history in the making.
• Working hard to make my mitochondria proud!
• I’m so hot that I contribute to global warming.
• Eat. Sleep. Create.
• I’m so awesome, I wish I had a friend like me.
• Don't ever be afraid to shine.
• Always remember to be strongest in your tough times.
• Livin' a little.
• Creating my own sunshine.

Food-Related Bios

• I eat my cake and wear it well.
• A hottie full of hot tea.
• Breakfast always comes first.
• I see food and I eat it.
• Just food pic after food pic.
• Sun's out, buns out.
• There's no "we" in fries.
• Food is the best medicine.
• When life hands you lemons, give them back. You deserve chocolate.
• I make ice cream disappear. What’s your superpower?
• Forever a snack.
• The Krusty Krab pizza is the pizza for you and me.
• Chocolate never asks me any questions, chocolate understands me.
• Donut kill my vibe.
• Will post pics for likes.
• Taking a poll: coffee or tea?
• Part-time sandwich eater.
• I only leave the house for food.
• Life's uncertain. Eat dessert first.
• A balanced diet is a cookie in each hand.
• The secret ingredient is always cheese.
• I followed my heart, and it led me to the fridge.
• Don’t go bacon my heart.
• I apologize for anything I post while hungry.
• Will there be snacks?
• Pretty much just pictures of food and my dog.
• Hi, my hobbies include breakfast, lunch, and dinner.
• Recovering donut addict.
• I eat cake for breakfast.
• If we’re not supposed to have midnight snacks, why is there a light in the fridge?
• Bacon, egg, and cheese aficionado.
• Taki's or don't talk to me.
• Lemme get a bacon, egg, and cheese.
• I having my cake and eating it too.
• I'm on a first-name basis with the drive-through guy at Taco Bell.
• Ice cream, you scream.
• Fries over guys.
• I'm like a chipotle burrito that keeps falling apart.
• A bowl of mac and cheese is all I need.
• Hot dog, hot dog, hot diggity dog.
• Say cheese.
• It's the attitude for me.

Straightforward Bios

• I'm a whole vibe.
• Top two and not two.
• I keep it realer than real.
• Always a boss.
• I'm dripping in finesse.
• Blessed with the best.
• Keep them wondering.
• Living for the weekend.
• I got nothing.
• If I were you, I'd wanna be me too.
• Dogs are my favorite people.
• Living my best life.
• Me doing me.
• But first, a selfie.
• I'm all about canceled plans.
• Sweet as sugar, tough as nails.
• My standards are high… just like my heels.
• Risk taker. Adventurer.
• All I do is win.
• Who runs the world? ME.
• Living life on my own terms.
• My lipstick always matches my mood.
• I woke up like this.
• Hey now, hey now!
• A human. Being.
• Anything but predictable.
• Meet (name).
• Welcome to my world.
• Thank you, come again.
• Keepin' it real since 2000.
• Making history.
• Daydream believer.
• Just a gal with a lot of spice.
• So far, so good.
• Thanks for checking in!
• Stay weird.
• Hot and dangerous.
• Happy stalking!
• Fake it til you make it.
• This is the story of my life.
• Catch me on Sims.
• Socially awkward and ready to party.
• Party this way.
• The man, the myth, the legend.
• It's me. I am the moment.
• Are you ready for this?
• My beautiful crazy life.
• Busy doing hot girl stuff.
• Happy and sad at the time.
• Be 🍁ing in myself.
• 🍫🍫🍫. That's it. That's the bio.
• I'm in 🔋saving mode.
• My life with the 🐶🐕
• The world is 📚. Let's read them together.
• Paradise found 🌴
• Sweet like 🍯.
• Obsessed with tacos 🌮
• Keeping it 💯
• You know I'm a 🌟
• 🌹colored glasses
• Catch ✈️ not 😢
• Welcome to my 👑dom.
• Traveler ✈️ Book Lover 📖 Obsessed with cheese 🧀.
• L💖VE is in the air.
• 👇 Check out my life👇
• L❤️ ver not a fighter spreading ✌️ all over the 🌎.
• 🐦: (Twitter handle) 👻: (Snapchat handle) 🎥: (YouTube handle)
• Made in 🇬🇧.
• Equal parts 💄 and 💪.
• 📍 Depends on the week
• 🍩 worry 🐝 happy.

Inspirational Bios

• Just another dreamer.
• Life has no GPS, so I'm making my own path.
• Keeping a golden state of mind.
• Hooray for every day.
• Gotta live like tomorrow doesn't exist.
• Do more things that make you forget your phone.
• I never lose. I win, or I learn.
• The best of me is yet to come.
• Better an "oops" than a "what if."
• I'm the hero of my own story.
• Life includes free trips around the sun.
• Stress doesn't go with my outfit.
• Becoming more of who I want to be every day.
• Happiness never goes out of style.
• Just keep swimming.
• All about saying yes to new adventures.
• Leaving a bit of sparkle everywhere I go.
• Realizing that my life is so much better than my dreams.
• Sparkle and drown out the dark.
• Always wearing my crown.
• Real, not perfect.
• Where dreams meet reality.
• Always practice what you post.
• Simple but significant.
• Stay humble. Be kind. Work hard.
• Take care of your body, it’s the only place you have to live.
• Your life does not get better by chance. It gets better by a change.
• She turned her cant's into cans and her dreams into plans.
• In a world where you can be anyone, be yourself.
• Life is what happens to you while you scroll through Instagram.
• Be anything but predictable.
• Better an oops than a what if.
• It does not do to dwell on dreams and forget to live.
• When someone says you can't do it, do it twice.
• Always be you.
• You can't capture everything, but you can try.
• Travel light, live light, spread the light, be the light.
• Keep going and do it with love.
• Live, love, laugh.
• Take a risk.
• Be spontaneous.
• Live in the moment.
• Spontaneity is the best kind of adventure.
• The best things happen unexpectedly.
• Pain is never permanent.

Jasmine Washington is an Assistant Editor at Seventeen, where she covers celebrity news, beauty, lifestyle, and more. For the past decade, she has worked for media outlets, including BET, MadameNoire, VH1, and many others, where she used her voice to tell stories across various verticals. Follow her on Instagram.

Alexandra covers pop culture, books, news, and fashion! You can find her listening to Taylor Swift, going on hot girl walks, reading a good book with a cup of tea, and searching for the best sushi in the city!

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10 Instagram Bio Ideas [FREE BIO GENERATOR + TEMPLATES]

Your Instagram bio gives you 150 characters to explain who you are, what you offer, and why people should follow you.

As far as history goes, we’re living in charmed times — but Shakespeare never had to write an Instagram bio (and let’s face it, the man wasn’t known for being concise). Typing those fateful words into your profile is stressful, and for good reason: your Instagram bio is often the first place other users will look when they’re deciding whether or not to follow you.

Here’s everything you need to know about Instagram bios, and how to write one worthy of a three-act play. Wherefore art thou bio?

Table of Contents

Bonus: Unlock 28 inspiring social media bio templates to create your own in seconds and stand out from the crowd.

What is an Instagram bio?

A bio on Instagram is a description of your account that can be up to 150 characters long and sits at the very top of your profile page, next to your profile picture. It’s a snapshot of your Instagram account and a quick way to show users who you are and what you’re about.

Because of the limited character count, an Instagram bio needs to be concise, easy to read and informative… but don’t be afraid to have fun with it. Emojis and jokes are fair game, even for professionals using the platform. After reading your bio, people should understand what you do and why they should follow you.

Create. Schedule. Publish. Engage. Measure. Win.

What makes a good bio for Instagram?

A good Instagram bio is a bio that users can’t resist interacting with, whether it’s by slamming that “follow” button, scrolling through (and liking and commenting on) your content, watching your story highlights or sending your Instagram profile to friends. The best Instagram bios are short and sweet, and genuinely convey your personality as a creator or brand.

For more details, watch our video on making the PERFECT Instagram bio:

When you’re dreaming up your bio, try asking yourself these questions — especially if you’re using Instagram for business :

• What is your brand promise?
• How about your brand personality: Funny? Serious? Informative? Playful?
• What are your special skills?
• Are you a local business? National? Global?
• What makes your product or service unique?
• What is the first thing you want people to do after they visit your profile?

On that last point: All good marketing materials should include a clear and compelling call to action . Good Insta bios are no exception. Give visitors clear direction if you want them to click the link in your bio, follow your account or take a different specific action.

You might want to add a link to your bio to send people to a page where they can buy your products, or you might have a different conversion goal in mind. Maybe you want people to Like your Facebook page , follow you on TikTok or sign up for your newsletter.

If your goal is to build an Instagram following , your call to action might be simply to ask visitors to press that follow button, or to share their photos with a branded hashtag .

Instagram bio ideas generator

Please note:  This tool may display inaccurate or offensive material that doesn’t represent Hootsuite’s views. You’re solely responsible for use of any content generated using this tool, including its compliance with applicable laws and third-party rights.

This Instagram bio generator is a web-based tool that takes a bit of information and transforms it into the perfect one-liner for your Instagram profile. It uses ChatGPT. But, like all good robots, it still needs a little human intervention to really knock it out of the park. So make sure to fill out all the inputs with as much detail as possible to get the best results. Like the list of ideas below, it’s a great tool to get inspiration for your final draft.

10 Instagram bio ideas

Want to write your Instagram bio from scratch but feeling a little stuck? Have no fear — there are literally 1.22 billion Instagram users you can get inspiration from. Here are a few bio ideas for Instagram to get you started.

1. Funny Instagram bios

Unfortunately, there’s nothing less funny than trying to be funny. The key to a comedic Instagram bio is keeping honest, like this one from a drink brand.

Source: @innocent

Playing to your audience — and embracing how they see your brand — is another way to get laughs.

Source: @buglesmemes

And when all else fails, being quippy and somewhat vague is also a good source of comedy. If chaos is your brand, embrace it.

Source: @fayedunaway

2. Instagram bio quotes

Using Instagram bio quotes can be a great way to express an idea or create a feeling of connection.

You could use a saying, a line from a poem or song, or any phrase that will mean something to potential followers. Just make sure to give credit where credit is due if you use someone else’s words.

The Quotations Page is a good place to start your search for good Instagram bio quotes.

Here are 15 quote ideas you can copy and paste directly into your Instagram bio.

• Happiness depends upon ourselves – Aristotle
• We’re all born naked and the rest is drag – RuPaul
• Change will not come if we wait for some other person or some other time – Barack Obama
• I’d rather regret the things I’ve done than regret the things I haven’t done – Lucille Ball
• Imagination is more important than knowledge – Albert Einstein
• You miss 100% of the shots you don’t take – Wayne Gretzky
• Cherish forever what makes you unique, cuz you’re really a yawn if it goes – Bette Midler
• If you don’t like the road you’re walking, start paving another one – Dolly Parton
• Never let the fear of striking out keep you from playing the game – Babe Ruth
• I am a rich man – Cher
• You can be the lead in your own life – Kerry Washington
• When the whole world is silent, even one voice becomes powerful – Malala Yousafzai

3. Creative Instagram bios

A bio may only be 150 characters, but that’s more than enough to stretch that creative muscle. During the launch of Netflix’s Heartstopper , the company changed their bio to an invite for the main actors to start a band.

Source: @netflix

This bio from Crocs is so creative, it takes a second to understand — we’ll let you read it before spoiling.

Source: @crocs

Did you get it? It’s “If you ain’t Croc-ing, you ain’t rocking.”

If you can’t make up your mind, do it all. Insta-famous Italian greyhound Tika has emojis, a quote from Lizzo, “Fashion Model” and “Gay Icon” status, and a link to her book in her bio. Impressive (but not as impressive as a dog writing a book).

Source: @tikatheiggy

4. Cool Instagram bios

“All your friends are so cool, you go out every night” — Olivia Rodrigo. Who is pretty cool herself: this short, informative and rhyming bio says it all.

Source: @oliviarodrigo

Another way to up the cool factor: commit an ultimate branding faux pas and don’t introduce yourself in an easily identifiable way. For example, most folks would identify Serena Williams as a tennis superstar. In her Instagram bio, she’s simply “Olympia’s mom.” It feels very true to her, and that’s cool.

Source: @serenawilliams

There’s a pattern here — ”cool” and “short” go hand-in-hand. If you want a cool bio for Instagram, being too wordy won’t help. If that’s what you’re going for, try and be as concise as possible. Like Lizzo.

Source: @lizzobeeating

5. Short Instagram bios

Speaking of short — if you don’t need 150 characters, don’t use them. Dating app Bumble’s bio simply prompts folks to make the first move.

Source: @bumble

Fewer words makes the words you do use more powerful, and really makes a statement.

Source: @bobthedragqueen

Or, you can go in a totally opposite direction and write a short bio that few, if any, will understand. You do you.

Source: @kirstentitus

6. Clever Instagram bios

A clever Instagram bio will score a chuckle (and hopefully a follow) from users. Stay self aware and lighthearted, and the cleverness will come. Old Spice’s bio is a play on the bizarre masculinity that’s present in men’s deodorant branding.

Source: @oldspice

Tiffany Haddish hypes herself, but stays humble in her Instagram bio.

Source: @tiffanyhaddish

And sometimes, the cleverest route is the simplest: in a world of people trying to be as cool as possible, artist Allie Brosh just tells it like it is, and really stands out.

Source: @allie_brosh

7. Instagram bios with emojis

Emojis are like cheating (the good kind). When words fail, emojis are there. Designers Josh and Matt describe their relationship, career, home base and pets all in a single line of emojis.

Source: @joshandmattdesign

You can also use emojis like bullet points for a super-aesthetic look.

Source: @oliveandbeanphoto

Or, go with the classic (if it ain’t broke, don’t fix it) and substitute emojis for the words they represent — hearts for love, etc.

Source: @pickle.the.pig

8. Instagram business bios

If you’re using Instagram for business, a bio can be a great place to introduce yourself (more and more folks are using social media to research brands ). Kraft peanut butter has a great example of a succinct bio that describes their company.

Source: @kraftpeanutbutter_ca

Businesses can also use their bio to describe their brand ethos, and what makes them different from others in the industry.

Source: @ocin

If you’re doing affiliate marketing or partnering with other businesses, a bio is a good place to put discount codes or promotions related to those affiliations.

Source: @phillychinchilly

9. Instagram bios with links

Your link in bio is a rich place for users to gain more resources and information about your brand. Make sure your audience sees it by pointing to it. Yeah, we mean literally. Clothing brand Free Label uses their bio to identify what the link is (in this case, a path to their latest launch).

Source: @free.label

In a similar fashion, artist Zoe Si uses her bio to point to her latest book, which is accessible through her link in bio.

Source: @zoesees

10. Informative Instagram bios

Sometimes, you just want the facts. Having the answer to your most frequently asked questions — in the example below, that’s probably “When are you open?” — can pay off. It might not be fun, but it’s simple and clear.

Source: superflux.cabana

13 Instagram bio tricks you may not know about

Hungry for more? We got you. Here are some tips to make sure you have the best bio for Instagram.

1. Use fancy Instagram bio fonts

Technically, you can only use one “font” in your Instagram bio. But there are tools out there that will help you create the look of a custom font by mapping your text to existing special characters.

Here’s an example of what Hootsuite writer Christine’s bio looks like in a few different fonts, as created using the tool Instagram Fonts .

That third one is a little bonkers, but you could pick and choose a few words to incorporate strategically for visual appeal. In general, it’s a good idea to use this trick sparingly, for emphasis, rather than dressing your entire bio up in fancy fonts.

Once you find a font style you like, just copy and paste it into your Instagram bio.

2. Use Instagram bio symbols

We’ve already talked about using emojis. But you can also go old-school and use special text symbols to break ★ up ★ your ★ bio. (Remember Wingdings and Webdings? How very 1990s.)

This trick uses the same principle as the tip above, but instead of using symbols to create the look of a custom font, you can use them as retro emojis or unique bullet points:

Source: @blogger

The easiest way to find your special character is to open a new Google Doc, then click Insert and choose Special characters.

You can scroll through the available options, search by keyword, or even draw a shape to find a similar character. Then, just copy and paste into your Instagram bio.

3. Add a location

This is particularly useful for businesses: customers will want to know who (and where) they’re buying from. Marking your location can also help your brand be more searchable.

When you add your address to your Instagram business profile, it also appears below your bio but does not use up any of your bio character count. This is another great way to free up space for more compelling bio information. Be warned, your address only shows up on mobile.

Source: @pourhouse

4. Add contact buttons

Business profiles can include contact information in the form of buttons that allow people to phone you, email you, or get directions to your business directly from Instagram. This is another one that only shows up on mobile.

Source: @midnightpaloma

5. Add a call to action button

Another mobile-only feature: You can encourage people to take action straight from your Instagram bio with CTA buttons. These allow your followers to take direct actions like ordering food from your restaurant, or buying tickets for your event.

Source: @maenamrestaurant

You’ll find these options under Action Buttons when editing your business profile.

6. Add a link in bio

You get one clickable link in your Instagram bio. Since you can’t use clickable links in Instagram feed posts (unless you’re using Instagram ads or Instagram Shopping ), your bio link is valuable real estate.

You can change the URL as often as you like. You might want to link to your newest or most important content (like your latest blog post or video), a special campaign, or a landing page specifically for visitors coming from Instagram .

You can also use Instagram tools like Hootbio to set up a mobile landing page with multiple links. That way, you don’t have to keep updating the link in your Instagram bio, which can lead to outdated “link in bio” statements on older posts.

To get started with Hootbio, sign in to your Hootsuite account and navigate to the Create section of the dashboard. There, select Hootbio from the menu.

Note: Hootbio is available to Team, Business, and Enterprise plan Hootsuite users. If you are a Professional plan user, upgrade now to access this feature.

To build your Hootbio page, start with basic profile information:

• Profile name. This will show up as the heading at the top of your page.
• Profile description. This is the subtitle text located below your profile name.
• Profile picture. We recommend using an image aligned with the branding of your Instagram account to keep the look of your bio page familiar and on-brand.
• Your website. This is where you create a URL for your link in bio page. We will let you know if a URL has already been claimed by someone else.

Then, add your links. Every link has to include a URL and text that will be displayed on the button. You can also add images to links, but this feature is optional.

To change the order of links on your page, simply drag and drop them using the triple bar icon.

When you’re done, click Update in the top right corner of the page.

Try for free

You can also direct followers to your other social accounts — or your email inbox — using dedicated buttons.

Head to the Social section of the menu to set up links for Instagram, TikTok, Facebook, Twitter, YouTube, LinkedIn, Messenger, and email .

To save your changes, click Update in the top right corner of the dashboard.

In the Design section, you can customize the design of your Hootbio page. Pick one of the recommended color themes, or customize your font, button, and background colors to make the page truly yours.

When you’re done — you guessed it — click Update in the top right corner of your screen.

That’s it! Your Hootbio page is ready. To start using it, copy the link displayed in the top right corner of the dashboard, and paste it into your Instagram and TikTok bios. You can update your bio whenever you need, but note that URL edits are restricted to once every six months.

Ready to build your own custom link in bio page? Sign up for a free 30-day Team plan trial now , and start converting your Instagram followers into online customers.

Start free 30-day trial

7. Use your bio to direct traffic to another platform or website

If your primary social media is on a different platform and you consider Instagram a necessary evil, that’s okay — you can use your bio as a way to direct other users to that platform.

Comedian Ziwe Fumudoh rarely posts on Instagram, but is very active on TikTok, so she uses her bio to steer audiences towards that app.

Source: @ziwef

Lush, weirdly, “departed” from social media but still has an active Instagram and uses their link in bio to explain why they’re not online.

Source: @lushcosmetics

8. Use line breaks

People don’t tend to read information online. Instead, they scan for bite-sized chunks of information.

Make that information easy to identify using line breaks.

Okoko Cosmetiques uses a combination of emojis and line breaks to create this cute Instagram bio:

Source: @okokocosmetiques

It’s really easy to add line breaks using the Instagram web interface. Simply space your bio as you would like it to appear.

On mobile, your best bet is to create your bio with the spacing you want using a notes app. Then, copy and paste it into your Instagram bio field. Or, use one of the Instagram bio templates below.

9. Share your pronouns

If you want to, it’s great to share your pronouns on Instagram. Since the option was first added in May 2021 , it’s become customary on the app to add your pronouns to your bio, whether you’re cisgender, transgender or nonbinary. Displaying your pronouns means your followers will know how to properly address you, and normalizing the practice helps make everyone feels more comfortable on the platform.

Source: @ddlovato

10. Use Hashtags

Hashtags in your Instagram bio are clickable links. Keep in mind, though, that Instagram bios do not appear in hashtag search results. Adding Instagram hashtags to your bio won’t make it more discoverable.

That means you should not include hashtags unless they are directly related to your business, because each one represents an opportunity for potential followers to click away.

However, adding a branded hashtag to your bio is a great way to promote and collect user-generated content.

This is one of the best ways for businesses to use hashtags in their bio. When a user clicks on the hashtag, they will see all the content your fans and followers have posted, which creates excellent social proof for your business .

Source: @hellotushy

Branded hashtags are also a great way to get more content: you can reshare follower’s posts that use the hashtag. In fact, some users build their entire following off of user-submitted posts.

Source: @chihuahua_vibes

11. Use your bio to link to other accounts

If you have a personal and a business account, or you’re involved in a cool project that has its own handle, you can tag that account in your bio. This can help people identify you (Oh, THAT’S where I know Zendaya from) but be careful using them, as they may encourage audiences to navigate away from your page. (This is something Zendaya likely does not care about).

Source: @zendaya

12. Add a category

If you have a business profile on Instagram , you can choose a category for your business. This appears under your name and can help people see what you do at a glance.

Source: @elmo

Elmo, for example, is a public figure.

Using a category for your business can free up space in your Instagram bio, since you don’t need to repeat this information. However, it only appears in the mobile view, so you can’t assume everyone will see it.

13. Announce news

As long as you remember to update your bio regularly, you can use it to announce news about new products and updates for your brand. If you’re going to put a date in your bio, though, mark your calendar or set a reminder to change it. If you have an old date in your bio, it makes your account look like it’s not being monitored closely.

After Mexican pizza made its triumphant return, Taco Bell updated this bio.

Source: @tacobell

Instagram bio templates

Still not sure what to include in your Instagram bio? We’ve created some social media bio templates, including IG bio ideas, to get you started.

Manage your Instagram presence alongside your other social channels and save time using Hootsuite. From a single dashboard, you can schedule and publish posts, engage the audience, and measure performance. Try it free today.

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Alyssa Hirose is a magazine editor, playwright, comedian and comic artist based in Vancouver, B.C. She attributes her great sense of humour to 9 years of braces and good ol' elementary school bullying (unrelated, unfortunately).

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350 Instagram Bio Ideas That Will Grab Your Attention in 2024

Your Instagram bio is one of the first things people will notice when they go to your profile. They will make assumptions and judgments about what kind of person you are or brand you have based on what they see there. This makes it crucial to write powerful bios that will instantly impress your audience and gain more followers .

In this post, you’ll discover some excellent Instagram bio ideas as well as a few tips to help you write better, more impressive bios in 2024.

• Instagram Bio Ideas to Make Your Own in 2024

What Makes a Good Instagram Bio in 2024?

How to craft the perfect instagram bio, instagram bio ideas for 2024, frequently asked questions.

Before we provide you with Instagram bios you can copy and paste, you need to first understand what makes a good Instagram bio. This will help you learn how to improve on these ideas and create original bios of your own.

Instagram Bio Tip

We’ve convinced you why your Instagram bio remains one of the most important elements. We’ve also given you tools to help you make the most of your link. If you’re short on inspiration and searching for ideas to get you started, there are many examples of good Instagram bios available online that you can make your own. Whether you want to keep it clever or cute, there are various approaches that you can take.

So what makes a good Instagram bio? The answer is subjective, but it could contain any of the following elements or more:

#1: Informative

An Instagram bio that clearly describes what the user does or what they’re interested in can be considered a good bio. You could list your job profile, interests, accomplishments, and hobbies. For example, your bio could be something like, “fitness enthusiast + dog mom + founder of X Company.”

If you’re an influencer, you could also include other essential information such as your brand collaborations, upcoming events you’re participating in, latest merch you’re promoting, etc.

Take a look at the bio of the following DIY and baking influencer, for example.

She’s listed what she does and includes some information about her teaching  classes on how to step into creative expressions.

Witty bios tend to be among the most successful and appreciated types of Instagram bios. Showing how clever you are without being offensive is a great way to impress people.

However, it’s best to maintain originality if you want to do this because people may not always appreciate recycled wit. Using puns, clever quotes, wordplay, etc. would be an excellent way to create a witty bio.

Trevor Noah used the popular outrage about him not being cast in, “The Lion King,” to come up with a witty bio.

#3: Humorous

Humor always works to impress an Instagram audience . The lines between wit and humor often merge, so you may find bios that combine the two to leave a lasting impression. Think of an interesting fact about yourself and find a way to describe it in a humorous way. Even if you can’t come up with an original joke, you can always use one of the ideas in this post.

Musician Diplo took an underrated and hilarious approach to writing his Instagram bio and simply described himself as an “Instagram model with a self-titled album” 

#4: Compelling

Some Instagram bios are more compelling than funny, but that doesn’t mean they’re any less great.

You could be an entrepreneur or someone who wants to present themselves in a more professional manner. In this case, a compelling or inspirational bio would do the trick. You could write an inspirational quote or even a message that sells your expertise without being overly promotional.

Take a look at Brett Hoebel’s bio, for instance.

The athlete and fitness trainer uses a simple but compelling message in his bio to sell his service. His product's name is Sweat With Soul Apparel, which is not exactly a message to the customer, but a subliminal message that will give his followers an idea of what to expect from his sessions and motivate them to succeed. 

#5: Easy to Read

You could take any of these approaches to creating your Instagram bio. The best choice would be something that expresses your personality. But no matter which approach you take, your Instagram bio should be very easy to read. People who view your profile should be able to instantly understand what you do or who you are. You want to make sure they don’t miss any detail in your bio.

So keeping it short and simple is usually the best way to go about it. Otherwise, you could use bulleted lists to include more information while ensuring readability. You can separate your lists with “+” signs or other symbols so that there’s some space between each word. You could even include emojis in your bio to add more substance.

If you need help to add spaces in captions in the bio, try out our Instagram line break generator .

Here’s a great example from Roger Mazzeo.

Crafting the perfect Instagram bio is an art that combines creativity, clarity, and strategic thinking. Your bio is often the first thing people notice when they visit your profile, so making a strong first impression is crucial. Here are some comprehensive steps to help you create a bio that stands out and captures attention:

Identify Your Purpose

Determine what you want your bio to convey. Are you aiming to attract followers, showcase your personality, promote your business, or all of the above? Having a clear purpose will guide the content and tone of your bio.

Be Clear and Concise

Instagram bios have a 150-character limit, so make every word count. Use concise language to communicate who you are and what you do. Avoid cluttering your bio with unnecessary information. Here's how popular YouTuber Mark Rober uses clear and simple language to create the perfect Instagram Bio:

Source: Mark Rober

Showcase Your Unique Selling Points

Highlight what makes you or your brand unique. This could be your profession, interests, achievements, or a unique personality trait. Use descriptive words that set you apart from others. For instance, here's how Aubrey Plaza, actress, film producer, and star of the hit comedy show Parks and Recreation tells her fans on Instagram who she is.

Source: Aubrey Plaza

What's unique about her IG bio is that most fans of the show will instantly relate the description to the character of April Ludgate.

Include a Call-to-Action (CTA)

Encourage visitors to take action, such as following you, visiting your website, or checking out your latest post. A simple CTA can increase engagement and direct traffic to where you want it most. For example, here's how Rosanna Pansino, a popular YouTuber and actress, promotes her new content through her Instagram bio:

Source: Rosanna Pansino

Use Emojis Strategically

Emojis can add personality and visual interest to your bio. Use them to break up text, convey emotions, or illustrate points. However, don’t overdo it—stick to a few relevant emojis to keep it tasteful.

Incorporate Keywords

Instagram SEO is very much an important element to pay attention to. Therefore, just like SEO for search engines, you must use relevant keywords that reflect your interests, profession, or niche. This can help improve your profile’s discoverability in Instagram searches. Here's a great example from Jay Shetty:

Source: Jay Shetty

By following these steps, you can craft an Instagram bio that effectively represents you or your brand, captivates your audience, and encourages them to engage with your profile.

Now let’s take a look at 350 Instagram bio ideas based on the above elements.

Funny, Self-Descriptive Instagram Bios

• A very caffeine-dependent life form.
• Recovering doughnut addict.
• Recovering ice cream addict.
• I’m not smart; I just wear glasses.
• Will go into survival mode if tickled.
• I’m actually not funny. I’m just really mean and people think I’m joking.
• Humble, with just a hint of Kanye.
• My hobbies are breakfast, lunch, and dinner topped with a chocolate dessert.
• First I drink the coffee. Then I do the things.
• Kanye attitude with Drake feelings.
• Making PJs look hot since (year of birth).
• Probably the best meat eater in the world.
• Words cannot express my passion and love for Fridays!
• Probably the best TV binge-watcher you’ll ever find.
• Used to think I was a tad indecisive, but now I’m not quite sure.
• I put the whine in wine.
• Kind of a good Samaritan, terrible athlete, but extremely blessed in the napping skills department.
• Gifted napper, talker, and ice cream eater.
• Messy bun and having fun.
• I’m so deep even the ocean gets jealous.
• Sausage puns are the wurst.
• How much does a hipster weigh? An Instagram.
• The shovel was a groundbreaking invention.
• Did you hear about the guy who lost the left side of his body? He’s alright now.
• There’s a fine line between the numerator and the denominator.
• I’m reading a book on the history of glue – but I’m stuck on this chapter.
• Why did the blonde stare at the orange juice container? It said concentrate!
• The future, the present and the past walked into a bar. Things got a little tense.
• What did the ocean say to the shore? Nothing, it just waved.
• I’d tell a chemistry joke but I know I wouldn’t get a reaction.
• You’re right, I’m not perfect. But I’m unique!
• What did the green grape say to the purple grape? “Breathe, man! Breathe!”
• Living one day at a time, with a fresh-baked cookie. Okay.  And with a coffee.  And maybe some chocolate. But I promise to take my vitamins.
• The future is shaped by your dreams, so stop wasting time and go to sleep!
• Home is where Wi-Fi connects automatically.
• Life's uncertain. Eat dessert first.
• Don’t go bacon my heart.
• I apologize for anything I post while hungry.
• All of my jokes land…somewhere.
• Sometimes, the voices in your head are right.
• I am nobody. Nobody is perfect. I am perfect!
• I’m an example to others — a bad example.
• Come over to the dark side. We’ve got beer.
• No, I wouldn’t say I’m lazy. But it’s a good thing breathing is a reflex.
• Do you remember when I asked you for your opinion? Me neither.
• I’m not lazy. I’m just highly motivated to sit on the couch.
• A good mood is like a balloon. It just takes one prick to ruin it.
• Common sense is like deodorant — those who need it most never use it.
• Well, enough about me. Let’s talk about you. What do you think about me?
• I followed my heart and it led me to a fridge
• Life is too short to be updating Instagram bios
• Relationship status: Netflix and ice cream
• Sometimes I just want to give it all up and become a handsome billionaire.
• One day, I hope to become a grown-up
• Instagram bio currently loading
• Of course, I talk to myself – I need some expert advice.
• My wallet is like an onion – opening it makes me cry.
• I brainstormed so hard I got struck by lightning.
• People say nothing is impossible, but I do nothing every day.
• There are 100 billion nerves in the human body, and there are people who have the ability to irritate all of them. 
• Your secrets are safe with me… I wasn’t even listening.
• Wine + dinner = winner

Clever and Snarky Instagram Bios

• *insert pretentious stuff about myself here*
• I’m real and I hope some of my followers are too.
• Catch flights not feelings.
• I regret nothing you see in this feed.
• I’d rather steal your dessert than your boyfriend.
• Sweet as sugar, tough as nails.
• Born to express, not impress.
• I can’t remember who I stole my bio from or why.
• We are all part of the ultimate statistic – ten out of ten die.
• I’m cool, but global warming made me HOT
• I’m not indecisive. Unless you want me to be.
• Why don’t some couples go to the gym? Because some relationships don’t work out.
• I’m jealous of my parents, I’ll never be able to have a kid as cool as theirs.
• I always prefer my puns to be intended.
• I’m not actually funny, I’m really mean and people think I’m joking. I’m not.
• Time is precious, waste it wisely.
• I might look like I’m doing nothing, but in my head, I’m quite busy.
• We are born to be real, not perfect.
• Knowledge is like underwear, important to have, but not necessary to show off.
• We met for a reason. Either you are a blessing or a lesson.
• I have a busy life converting oxygen to carbon dioxide. 
• Better days are coming. They are on Saturday and Sunday. 
• Fashion is what you buy. The style is what you do with it. 
• I am not getting old. I’m getting better.
• My craziness is not everyone’s cup of tea.
• Turn that blue follow button to white.
• Every moment you’re with me can turn into a big surprise. 
• I am on a journey of life. Wanna come? Agh! Press that follow button then. 
• You see, Everyone has a story but mine is a mystery.
• We can only be as strong as our WiFi signal.
• What should I put here?
• I write bios, not tragedies.
• A human. Being.
• Catch flights, not feelings.
• Currently saying yes to new adventures
• Everyone else was taken so this is me
• If “love is in the air” why is the air so polluted?
• Simply look at me. God is amazingly creative.
• Stress does not go with my outfit!
• I speak fluent sarcasm!
• Don’t DM. Telepathy only!
• Life on earth is expensive, but it includes a free trip around the sun.
• Sometimes the most clever thing to say is nothing at all.
• “If you want to make an easy job seem mighty hard, just keep putting off doing it.”— Olin Miller
• The first five days after the weekend are always the hardest.
• No pen or paper, but I can still draw attention.

Business Instagram Bios

• Free international shipping.
• Check out our best sellers below.
• Putting customers first since (established year).
• Tag us @(brandname) to get featured.
• Share your photos with us using #(branded hashtag).
• Contact us: (email address).
• Shop our Instagram using the link below.
• Your brand slogan.
• A creative message describing your unique selling point.
• A creative message describing your value proposition.
• Click the link below to shop our Instagram
• ? FLASH SALE THIS WEEKEND ONLY – 50% ?
• Professional inquiries only.
• The leading source of computer problems is computer solutions.
• Your one-stop-shop for social media marketing.
• Download our FREE checklist.
• Take this free quiz to learn which product is for you.
• Eat. Sleep. Create.
• Official home of [brand name] on Instagram.
• Being positive in a negative situation is not naive; it’s leadership.
• I don’t know where I’m going, but I’m going.
• Follow my daily tips.
• Join our community.
• Helping you build your audience and make money online.
• “The power plant doesn’t have energy, it makes energy.” – Brendon Burchard
• Offering customers the best _______. [cookies/copywriting/photography]
• Providing customers in the [city] with the finest [your offering].
• Leading the [your industry] forward with our innovation and creativity.
• [Services] to help [ideal customers] | [hobby] | Free guide ⬇️
• Providing the best experience by producing the highest quality
• Your success is our priority.
• Your full service, _______ based out of [city].
• We’re a [type of company] focused on [niche] based in [adjective] [city].

Check out the 11 of the Best Link in Bio Tools for Instagram

Short and Simple Instagram Bios

• Namast’ay in bed.
•  Simple but significant.
•  Livin’ a little.
•  99% caffeine.
•  Spreading smiles.
•  Slow down.
•  A human. Being.
•  Too rad to be sad.
•  Conquer from within.
•  Anything but predictable.
•  Born to shine.
•  Love without limits.
• I got nothing.
•  Meet (name).
•  This is me.
•  Wake. Play. Slay.
•  C’est la vie.
•  This is my life.
•  Welcome to my world.
•  One of a kind.
• Decency is my jewel. 
• I’m Faded
• My attitude is my approach
• Let’s live all of it.
• Stop running and start living.
• Flowing with life like a river.
• Not a worrier.
• And amid Hell, she found her Heaven.
• Reality is wrong. The dream is real.
• I only know that I know nothing. 
• Less care. Less stress.
• Too busy to be upset.
• Live a life where happiness is a precondition.
• I am a combo of sweet and spice.
• We have tomorrows for a reason.
• Just making sure to love life.
• Creating my own sunshine.
• Professional napper.
• Professional procrastinator.
• Error 400: Bio unavailable.
• Instagram bio King.
• Under construction.
• Making history.
• Life is like this bio — short.
• Hakuna Matata.
• I’m not weird; I’m gifted!
• Rise above.
• “My life is my message.” — Gandhi
• Beautiful Disaster.
• Every man dies. Not every man lives.” — William Wallace
• Limited edition.
• A jug fills drop by drop.” — Buddha
• Risk-taker.

Inspirational/Motivational Instagram Bios

• The best revenge is massive success.
• Eat, sleep, create.
• If I cannot do great things, I can do small things in a great way.
• You are never too old to set another goal or to dream a new dream.
• It wasn’t always easy but it’s worth it.
• Always aiming to be a rainbow at the end of a thunderstorm.
• Die having memories, don’t die with just dreams.
• Take care of your body; it’s the only place you have to live.
• My goal is to create a life that I don’t want to take a vacation from.
• Your best teacher is your last mistake.
• With confidence, you have won before you have started.
• Don’t look for society to give you permission to be yourself.
• My greatest fear isn’t starting. My greatest fear is not making it to the top.
• When the pain passes, you eventually see how much good came out of a bad situation.
• I am worthy of the greatness I hold.
• I don’t know where I’m going but I’m going.
• Fill your life with experiences so you always have a great story to tell.
• I strive to impress myself.
• Be a warrior, not a worrier.
• Do something today that your future self will thank you for.
• Stay humble. Be kind. Work hard.
• How we live our life is far more important than how we say we live our life.
• Be happy. Be bright. Be YOU.
• Cry a river. Build a bridge. Walk over it. 
• When it rains, look for the rainbow and whenever there’s darkness around, look for stars.
• I’ll fall for almost a hundred times and will rise like dawn for the hundred and first time.
• It isn’t History that creates Heroes. It’s Heroes that create History. 
• Remember, quotes don’t work, unless you do.
• The man who has no imagination has no wings.
• Kill them with success. Bury them with smiles.
• Victory is not always about winning the battle. But rising every time you fall.
• Dream big, work hard, stay focused, and live a life no one can even think of. 
• Stay strong when times are tough, cause even God will realize that the time is for happiness and you had enough. 
• Normality is like a paved road. It’s comfortable to walk on but no flowers grow on it.
• Happiness depends on ourselves
• Your life becomes a masterpiece when you learn to master peace
• Believe you can and you are halfway there
• It only takes one person to change your life, you.
• Just be yourself, there is no one better
• The man on top of the mountain wasn’t born there.
• Don’t let yesterday ruin today.
• Be someone else’s reason to smile.
• If you’re up a tree, enjoy the view.
• Rise above it!
• Light the flame but don’t get burned.
• Life isn’t about waiting for the storm to pass, it’s about learning to dance in the rain.
• Prove everyone wrong.
• Impossible is for the unwilling.
• A problem is a chance for you to do your best.
• You can’t cross the sea merely by standing and staring at the water.
• Well done is better than well said.
• Follow your heart, but take your brain with you.

Cute Instagram Bios

• Throwing kindness around like confetti.
• Be a pineapple: Stand up straight, wear a crown and always be sweet on the inside.
• Leave a little sparkle everywhere you go.
• To be brave is to love unconditionally without expecting anything in return.
• Fabulous ends in “us” coincidence? I think not.
• Just a cupcake looking for a stud muffin.
• I’ve realised that the Beatles got it wrong. Love isn’t all we need—love is all there is.
• Fair is where you get cotton candy.
• Recommended by 4 out of 5 people who recommend things.
• Sharing my happy thoughts.
• By the way, I’m wearing the smile you gave me.
• Well, here I am. What are your other two wishes?
• You drink too much and gossip too much. Let’s be friends.
• Single and ready to get nervous around anyone I find attractive.
• Lust won’t last and love won’t end.
• My life feels like Ambrosia. From the day I started living in his Vicinity.
• When emotions start pouring...I start typing. 
• Let everything go, see what stays back. That’s yours.
• Whenever my phone pops, I think it’s you because you are my favourite notification always. 
• Love is hastening gravitation of spirit towards spirit, body towards the body in the joy of creation.
• “Today you are you, that is truer than true; there is no one alive who is youer than you.” — Dr. Seuss.
• “A smile is happiness you’ll find right under your nose.” — Tom Wilson
• Be yourself. Everyone else is taken.
• Collect moments, not things.
• Be here, now.
• Hey, I’m on Instagram. Just like you!
• Life happens, but coffee helps.
• Your childhood is complete with Disney.
• I am the princess of my own Fairy Tale.
• A real girl isn’t perfect and a perfect girl isn’t real.
• My favorite place is inside your hug.
• I need vitamin U.
• Behind every successful woman is herself.
• Be your own kind of beautiful.
• Be your own reason to smile.
• Your smile is my favorite.
• 7 Tips for Crafting Instagram Bios That Attract More Followers 
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Instagram Bios that Exude Confidence

• God bless this hot mess!
• Perfect has seven letters and so does meeeeee.
• Haters are my greatest motivators.
• Just like my eyeliner, I always wing it.
• My Instagram is proof that I’m always creating a better version of myself
• I dress as if I’m about to see my arch-nemesis.
• I wear confidence on my sleeve
• I take a lot of selfies for my future biographer
• Real queens fix each other’s crowns.
• Tell me not to do something and I’ll do it twice and take pictures.
• My mission in life is not merely to survive but thrive.
• In a world full of trends, I want to remain a classic.
• The best of me is yet to come.
• I would rather die of passion than of boredom.
• A warrior in a world of worriers.
• I survived because the fire inside me burned brighter than the fire around me.
• Living vicariously through myself.
• Walk it like I talk it.
• Who else are you going to follow? Really?
• Hating me doesn’t make you pretty.
• Make them stop and stare.
• Sexy and knows it.
• I do a thing called what I want.

Quotes by Famous People

• I would rather die of passion than of boredom. – Vincent van Gogh
• This above all: to thine own self be true. – William Shakespeare
• Strive not to be a success, but rather to be of value. – Albert Einstein
• No one can make you feel inferior without your consent. — Eleanor Roosevelt
• Wanting to be someone else is a waste of who you are. – Kurt Cobain
• Whether you think you can or you think you can’t, you’re right. – Henry Ford
• To love oneself is the beginning of a life-long romance. — Oscar Wilde
• Where’s your will to be weird? – Jim Morrison
• Your time is limited, so don’t waste it living someone else’s life. – Steve Jobs
• To anyone that ever told you you’re no good…they’re no better. — Hayley Williams
• Imagination is more important than knowledge. — Albert Einstein
• It does not matter how slowly you go as long as you do not stop. — Confucius 
• All our dreams can come true, if we have the courage to pursue them. — Walt Disney
• I never dreamed about success, I worked for it. — Estee Lauder
• Difficulties in your life do not come to destroy you but to help you realise your hidden potential and power. Let difficulties know that you too are difficult. — APJ Abdul Kalam
• We are what we repeatedly do. Excellence, then, is not an act, but a habit. — Aristotle
• Never bend your head. Always hold it high. Look the world straight in the eye. — Helen Keller
• He can who thinks he can, and he can't who thinks he can't. This is an inexorable, indisputable law. — Pablo Picasso
• When you want something, all the universe conspires in helping you to achieve it. — Paulo Coelho
• I learned that courage was not the absence of fear, but the triumph over it. The brave man is not he who does not feel afraid, but he who conquers that fear.  — Nelson Mandela
• Victory is not always winning the battle...but rising every time you fall. — Napoleon Bonaparte 
• Reality is created by the mind, we can change our reality by changing our mind.  — Plato
• The secret of happiness, you see, is not found in seeking more, but in developing the capacity to enjoy less. — Socrates
• It is not in the stars to hold our destiny but in ourselves. — William Shakespeare
• You should never let your fears prevent you from doing what you know is right. — Aung San Suu Kyi
• Stay hungry, stay foolish. — Steve Jobs
• The successful warrior is the average man, with laser-like focus.  — Bruce Lee
• A great man is always willing to be little.  — Ralph Waldo Emerson
• In order to be irreplaceable one must always be different.  — Coco Chanel
• The root of suffering is attachment. — Buddha
• Be kind whenever possible. It is always possible. — Dalai Lama
• Peace begins with a smile. — Mother Teresa 
• Go confidently in the direction of your dreams. Live the life you have imagined. — Henry David Thoreau
• Genius is one per cent inspiration, ninety-nine per cent perspiration. — Thomas Alva Edison
• That which does not kill us makes us stronger. — Friedrich Nietzsche
• If you always do what interests you, at least one person is pleased. – Katherine Hepburn
• There is just one life for each of us: our own. – Euripides
• The person who reads too much and uses his brain too little will fall into lazy habits of thinking. – Albert Einstein
• To live is the rarest thing in the world. Most people exist, that is all. – Oscar Wilde
• Life is really simple, but we insist on making it complicated. – Hand Christian Andersen
• “Wisdom comes from experience. Experience is often a result of lack of wisdom.” ― Terry Pratchett

Final Thoughts

There are tons of ideas here that you can use as they are or customize them to make them more “you.” You can combine them with some of your personal information such as your achievements, job roles, etc. You could even keep it simple and use a short bio along with a link to your website or blog. Make the most of these ideas to impress your audience and gain more followers.

What makes a good Instagram bio?

In this post, we looked at 350 ideas that can help you improve your Instagram bio. Your Instagram bio is one of the first things people will notice when they go to your profile, so don’t underestimate its importance. What makes a good Instagram bio? The answer is subjective, but it could contain any of the following elements: Informative Witty Humorous Compelling Easy to read

How do you make a good Instagram profile?

Begin by setting up an Instagram business profile. You don’t need to be a business for this, but it gives you more opportunities, for example, showing contacts and access to your analytics. Select a profile pic that genuinely represents you – it doesn’t have to be your photo, but it must encapsulate you. Use memorable user and Instagram names that represent the “you” you want people to know. Then follow the bio tips we have provided in this article. Add relevant contact options.

How do I make my Instagram profile more attractive?

In terms of the content of your bio, follow the tips in this article. If you are a business or have a clear brand, use your existing color palette and fonts (or at least the nearest you can find in an Instagram font generator) on your Instagram profile. Explore other Instagram profiles for inspiration. If you don’t already have set colors, experiment with colors to find what best suits you. Consider using a consistent set of filters for the images you upload.

What is an Instagram avatar?

An Instagram avatar is the image you choose to use as your profile picture. Don’t underestimate the power of your avatar – it is often people’s first impression of you. Generally, use a photograph, even if a business account, unless you are an already recognized brand. Ideally, use an image of your face. Make sure you have a neutral background that doesn’t divert the eye. Although you may not see much of your clothing, wear something appropriate for the types of images you intend to share.

How do I show my birthday on Instagram?

Many people began their Instagram account by linking to their Facebook account. In that case, your birthday will auto migrate from Facebook to Instagram. If it is incorrect, you can change it on Facebook, and it will automatically update on Instagram. Alternatively, you can change it in Instagram directly: 1. Go to your profile. 2. Tap Edit Profile. 3. Tap Personal Information. 4. Tap Birthday and enter your date of birth. Instagram states that it doesn’t share your birthday with other people.

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90+ Instagram Bio Ideas to Help You Write an Impactful Bio

Published: March 08, 2023

When I discover a new brand and land on its Instagram profile, the first thing I do is read its bio. Their bio gives me a peek into the brand, what they stand for, and even the special offers they have.

Getting your bio right can help you entice visitors and make sales. In this post, you’ll learn what makes a good Instagram bio and see brand examples.

What should your Instagram bio include?

11 instagram bio ideas for travel businesses, 10 instagram bio ideas for saas companies, 9 creative instagram bio ideas for etsy shops, 10 simple instagram bio ideas for apparel, 11 emoji-heavy instagram bio ideas, 3 hashtag-heavy instagram bio ideas, 10 offer-focused bio ideas with calls-to-action, 10 short instagram bio ideas, 11 bio ideas for restaurants and coffee shops, 5 mixed instagram bio ideas.

Every Instagram profile should have the following:

• A name. This is your business name, which will help your current and prospective customers easily find you.
• A profile picture. Having your logo as your profile picture will help with brand recall and recognition. Just be sure to be consistent across all social networks.
• A link. This could be a link to your website or a Linktree leading to various pages.
• A description. This can be anything from your mission statement to your latest product feature. It tells users what your brand is about in just a few words.
• Calls-to-action. Want to direct social media users to your products and/or services? Use the "Shop Now" call to action (CTA). You could also have a "Contact Us" CTA to direct users to your phone or email.

Beyond the essentials, an Instagram bio can also have hashtags relevant to your brand or industry. Now that you know what to include, let’s see some examples from real brands.

The travel industry is about new experiences, emotions, and joy. When visitors land on travel Instagram pages, they want to lose themselves in the sweet anticipation of a long-awaited vacation.

Your company’s Instagram bio plays a huge role in that very first moment. Here, you dictate the overall mood, communicate values, and set expectations.

Let’s see how travel companies from around the world handle Instagram bios.

1. Travel Talk

Travel Talk Tours asserts you will gain an unforgettable trip by playing around with strong adjectives like “ epic .”

What we love: The company prompts its customers to engage with its account by posting vacay photos under the brand’s hashtag to be featured on the company’s page. This is an effective way to attract new customers and boost the egos of current ones.

2. G Adventures

Some people like to travel in small groups of up to 4-8 people. If you deliver such services, make it your unique sales proposition (USP), as G Adventures does.

Pro tip: Frontload the Instagram bio with your unique USP to capture people's attention straight away.

3. Top Travel Agency

Image Source

Top Travel Agency uses multiple emojis in the form of a bulleted list to emphasize its copy. This delivers all the necessary information about the agency’s services in a digestible way.

Pro tip: Put your company’s phone number in the bio to unclog the user journey. Visitors can contact you without having to click through several pages.

4. Good Earth Tours

As a household brand, there are so many routes they could have taken for their Instagram bio. They chose to keep it lighthearted and funny, a great reflection of their brand voice.

Inspire the imagination and emotions of prospective customers by painting a picture of their future adventures. Reading the Good Earth Tours bio, I instantly fantasize about wild deserts, ginkgo trees, and giraffes.

Pro tip: Keep the message concise and on point like Good Earth Tours.

5. Santa’s Lapland

Santa's Lapland page is another great example of clear messaging inspiring emotional responses. Who doesn’t want to meet Santa on Christmas? 🎅

To level up this bio, I’d embed several thematic emojis to add a touch of magic.

What we love: Santa’s Lapland offers a clear value proposition: You’ll meet Santa in a magical environment.

6. Bagpackrs

Add relevant hashtags to your company’s Instagram bio so users can access your page easily via search. For instance, Bagpackrs makes use of a popular #weekendtrip hashtag.

Pro tip: Do you provide extra services? Highlight them in the profile description to fill your sales pipeline with new leads.

7. Milk + Honey Travels

Harvest the power of your personal brand to establish credibility for your company. Consider Milk + Honey Travels, which capitalizes on its owner's recognizable personal brand.

If you’re the face of your brand, put your photo instead of a brand logo in the profile picture to foster an emotional bond.

Pro tip: When advancing your services through a personal brand, tell your story. Share your interests, hobbies, obsessions, etc.

Humor can make you stand out and set a tone for the customer experience. What we like is how Contiki uses neat, witty, and playful language to articulate its values to the young target audience.

Pro tip: Humor won’t work for every brand. If your tone is serious or buttoned-up, consider a different voice. If your looking to seem personable and more fun, humor can be a great tool.

9. Adventures

Sometimes less is more. If you can explain your mission and values in one short sentence, go for it. For instance, Adventurescom explicitly calls out that it specializes in travels in Northern regions, like Canada, Greenland, and the Baltics.

Pro tip: For travel companies, hashtag the destinations you offer in the bio to be visible in the search.

10. Visit Madeira

Working on your city’s Instagram presence? Be sure to mention that this is the official page. Add relevant emojis that describe local culture or sightseeing.

What we love: Madeira’s page directs visitors to attractions in the city by including a CTA and a link to their website.

11. visitPA

Many cities, counties, and countries use Instagram to bolster tourism. This page should share attractions and travel opportunities in the area.

Pro tip: Make up branded hashtags for your official account and prompt people to use them. This helps you reach a wider audience and attract more tourists. Pennsylvania’s official page did just that.

Looking for ways to spice up your company’s Instagram bio? You’re in luck!

In this section, we’ll share 10 examples of Instagram bios of SaaS businesses. Check them out.

12. HubSpot

HubSpot utilizes a mission-focused bio with the slogan #GrowBetter to articulate the company’s values. This reinforces both the company’s values and what users get out of the CRM.

Pro Tip: Use a LinkTree to get users to discover your offers.

Publer’s approach is to highlight key features of the tool right in the bio. Visitors get an instant understanding of the platform.

Pro tip: This approach is best for product-led companies with unique tools customers care about. That said, only Publer manages all popular social networks of different countries under one roof, beating the competition.

14. Hootsuite

Bold and provocative Instagram marketing messaging is a distinctive trait of Hootsuite, a social media management platform. This tactic is a great hook for the audience, triggering an emotional response.

Pro tip: Once you hook your audience, direct them to explore your tool. For instance, Hootsuite uses an arrow emoji to draw attention to its Linktree.

15. GetResponse

List the jobs to be done in your company’s bio and describe what the tool is about. This way, you set the right customer expectations. GetResponse is also a proponent of using Linktree to navigate users down the customer journey.

16. Semrush

Semrush’s bio is distinguished by the number of users. Ten million marketers are users — an impressive number to boast about. This instantly adds to brand trustworthiness.

Pro Tip: Add big numbers in the Instagram bio to impress prospective customers and remind current ones they’re a part of a large community.

17. Statusbrew

Statusbrew converts visitors into new signups right from the bio by offering a free, 14-day trial.

Pro tip: Savvy businesses include offers in their bios. If you offer a free trial, free samples, or free signups, promote that information upfront.

One of the fastest-growing startups, this AI writer assistant incorporates a friendly brand voice and big numbers across all platforms.

Altogether, this acts like a little nudge to sign up and try the tool for those users who have mixed feelings about AI.

Replicate this approach if you’re a startup to make people trust you.

19. Grammarly

Grammarly’s bio focuses on the company’s mission and highlights social causes they stand for. If you want to show your solidarity on a matter, your Instagram bio is the right place.

20. Mixpanel

Mixpanel is one more example of a short and succinct bio that describes product features.

Pro tip: Test different types of bios to see what your users like the most. Don’t copy and paste one or another approach just because several big brands opt for it.

There is something inherently funny, informative, and friendly about Miro’s bio. The company also includes its slogan and motivates people to get work done together. Brilliant!

Pro tip: Want your brand to be memorable? Make up a slogan or tagline.

One of the best ways to market your Etsy shop on Instagram is by creating a clever and engaging Instagram bio. This will help you to attract new customers and increase traffic to your shop.

Ready to take your marketing efforts up a notch? Keep reading for these 9 creative Instagram bio examples!

22. Katie Olivia

Embroidery artist Katie Olivia implements the uniform look by using the same emoji throughout her bio and adding a direct link to her Etsy shop.

What we love: This approach works best for highlighting your key offerings, while keeping the design simple.

23. Little Bichons

Little Bichons’s bio is personal, welcoming, and friendly. Knowing a person behind a brand creates an instant emotional connection, which might be reflected in sales and follower numbers.

Pro tip : Put a CTA before a Linktree to draw the audience’s attention.

24. Karen Pleass

Karen lists her product categories in her company’s page name and provides more details in the description. She then expertly uses emojis to separate ideas.

Pro tip: Design your brand colors for the logo, emojis, and Etsy listings to activate the visual memory of your brand in customers’ minds.

25. Knotty Boys Co

Use your Instagram bio to convey an important message to your customers. For instance, Knotty Boys informs its customers about the date of new products’ arrival.

Pro tip: Tag your personal profile, so people can get to know you. As mentioned before, this fosters seller–customer relationships.

26. North Road Knits

What do you feel when reading the name of this shop — North Road Knits? I picture cold, restrained, and a great deal of Nordic confidence. That’s the same way I feel after reading the bio with periods after each word.

Pro tip: Align your tone of voice with other brand attributes for a cohesive brand image.

27. Ell’s Artsy Workshop

Alt: Creative Instagram bio ideas for Etsy shops, ells artsy workshop

IMG name: instagram-bio-Ells-artsy-workshop

Annie uses a brief bio to simply state the contents of her shop.

Pro tip: Give your customers a comprehensive view of your shop by describing your products and what makes them unique, then take them directly to the shop by adding the link in the bio.

28. Peonies & Posies Co

Similarly, the Peonies & Posies shop has a succinct bio that is stripped down to the essentials. But unlike others, it’s not bulleted.

Pro tip: If you keep your bio brief, no bullets are required.

29. Our Forever Utopia

This shop bio is a wonderful example of best practices. First, it draws attention with emojis. Second, it boasts 300+ 5-star reviews, which increases trust. Furthermore, it has a CTA, a Linktree, and an owner’s profile.

Pro tip: Combine all listed best practices to make your shop recognizable.

30. Sarah Snippets

A well-organized bio in a bulleted list is a breath of fresh air that sets expectations clearly. Sarah’s bio navigates customers through the customer journey and how they can purchase her products.

Pro tip: Emoji lists help you convey key points clearly and in an engaging manner.

If you own an apparel or a clothing store, Instagram is the perfect platform to promote your product. Start off by introducing yourself in the bio and letting people know what kind of apparel your store provides.

Give a brief profile of yourself or the business, highlighting why they should trust you as an apparel brand. Use emojis and hashtags to give your bio a creative spin.

One popular approach is to include something catchy that reflects your clothing style, such as “East Coast Prep With a Twist of Attitude.”

Now, let’s look through real-life examples of Instagram bios of apparel companies.

31. Tropicfeel

Tropicfeel champions sustainability by offsetting carbon emissions when producing and shipping their products. This mission is reflected in the bio under the slogan #BeyondTravel .

For brand-new apparel brands, such an approach is a great way to niche down and become popular among like-minded consumers.

Deuter bets on the enhanced quality and durability of their travel gear. On top of that, the brand encourages consumers to share their travel stories when using Deuter equipment.

Pro Tip: Drive word of mouth by featuring your consumers’ great photos with your products.

Nike uses its Instagram bio to raise awareness for social issues. This demonstrates brand values and reinforces that anyone from any background can be an athlete.

34. United Colors of Benetton

Say more by saying less, like Benetton. Use your company’s mission statement to unite and motivate your customers.

Pro tip: Your tagline or slogan should cultivate positive attitudes and resonate with your consumers.

35. The North Face

Similarly, the North Face bio is only a mission statement with a link that leads to product categories. For well-known brands, a simple hashtag can be enough for a whole bio.

36. Converse

About to launch a new product line? Share this exciting news with your customers by giving a peek at new models. Converse does this above by promoting its collaboration with Rick Owens.

Pro tip: By announcing a new collection, marketers can hype new products once they’re in stock, which leads to increased sales.

Like Converse, MAJE also uses the Instagram profile description to inform followers about new arrivals. If your apparel changes with the season, you can use Instagram to announce new collections.

38. Under Armour

You can use your bio to describe what it’s like to wear your product. Take Under Armour for example.

Apart from using a slogan, Under Armour sets the expectation of how you feel when wearing its clothes and shoes.

39. Wilde Vertigga

Wilde Vertigga, a local Israeli fashion brand, uses the bio space to share its core values. If your apparel brand offers a unique perspective on fashion, highlight it on your social media page.

In Wilde Vertigga’s case, that’s its gender-neutral and mindful clothing.

40. Tezenis

Tezenis also makes use of user-generated content (UGC) to drive word of mouth and get more exposure.

Pro tip: Encourage shoppers to use your hashtag so you can easily find UGC.

Are you using social media right if you don't include emojis?

Many brands run away from emojis because they believe it hurts their brand’s credibility. However, when used appropriately, they’re an eye-catching tool that can help you attract users.

There are two routes you can take with emojis in your bio.

You can use several emojis to highlight multiple things, or you can limit your use to one emoji that relates to your brand.

41. Brook Green Hotel

Don’t be afraid of playing with different emojis, even if their colors don’t match your brand guidelines. Brook Green Hotel, for example, demonstrates its service with relevant but off-brand color emojis.

Pro tip: Emoji-heavy bios are best for family hotels or modern places with a young target audience. Likewise, emoji-heavy bios look strange for premium-class hotels.

42. Jungalow

Jungalow, a home decor brand, uses multiple emojis to emphasize its copy. It stands out without being distracting.

Pro tip: Make your emojis match your product offerings. This reinforces what users will get from your business.

43. Let It Soap

Simplicity is key. Let It Soap’s bio opts for an easy-to-read bulleted list. Although it’s not emoji-heavy, it’s a great example of a classy bio with dot icons instead of emojis.

Pro Tip: When choosing a bulleted list with dot icons for the bio, use emojis to highlight the most important part of a message.

44. Sharlene Robertson

Sharlene Robertson Designs takes the uniform look by using the same emoji throughout its bio and using the pin emoji to designate its location.

Pro tip: If you like the look of a specific emoji, you can use it multiple times throughout your bio.

45. Leimuco

Leimuco uses a group of emojis to reinforce the store’s offering. To level up this bio, we’d suggest adding a CTA and a LinkTree.

Remember: The most effective bios use multiple best practices featured in this list.

46. Anna Tsukur

Anna Tsukur’s fitness account keeps a good balance of emojis and text.

What we love: The owner uses pointing finger emojis to draw attention to the CTA.

47. YOUCANDOIT Dance Camp

If you’re throwing a dance camp or any other event tied to a date, use emojis to designate the location and share when the event is happening.

What we love: Dance Camp effectively puts together all the best practices for event pages and includes the date, destination, and a CTA that plays on the fear of missing out on a spot.

48. Elhaz Body and Spirit

This handmade soap shop puts emojis into relevant contexts. This creates a soothing aesthetic that, together with beautifully designed products, creates a great customer experience.

This approach is best for small businesses, coffee shops, and DIY shops.

49. IHEARTRAVES

IHeartRaves also relies heavily on emojis to appeal to younger music festival goers. Besides emojis, IHeartRaves uses different CTAs to direct visitors to engage with its page.

What we like: The messaging, logo, and emojis all work together to deliver a tailored message.

50. ColourPop

Your brand can stand out and communicate your company's values with just three emojis. The ColourPop Cosmetics brand proves it.

What we love: Brief is often better on social media. ColourPop keeps its message short and sweet.

51. Modern Australiana

This Australian brand of linen bedding creates a uniform look by using the same emoji in a bulleted list, making the bio easy to scan.

Pro tip: A nice look and feel are half the battle, but don’t forget to mention your product/service in the bio.

Hashtags help Instagram users find you more easily, so if you have the space in your bio, you definitely want to add relevant hashtags.

52. Rocky Mountain

Rocky Mountain soap company uses thematic hashtags to be more discoverable by the relevant audience and show what they care about — plant-based ingredients.

53. DIARRABLU

Lifestyle brand Diarra Blu includes multiple hashtags in its bio, such as #Conscious, and #SizeInclusive, and sometimes #BlackOwned — telling users a lot in just a few words.

Remember: In addition to improving discoverability, using hashtags also helps brands tell their story in a quick and succinct way.

54. Nicole Cz

Nicole Cz makes fantastic home decor in hygge style and includes contextual hashtags in her bio. This drive prospective buyers through the hashtag search.

She also uses a branded hashtag for her shop to increase brand awareness.

Another great way to utilize your Instagram bio is by highlighting ongoing product offers.

Say you have a big sale going on or you know consumers are looking for deals. Well, you can use your bio to share those offers and lead users to your website.

55. Secret Island

Secret Island, a cosmetics retailer, turns Instagram lurkers into buyers by introducing a 15% discount on the website.

What we love: Discounts pull users in. Even if we were just checking the page, the odds are a 15% off deal will convince us to purchase.

56. Yoga United Festival

Yoga United Festival uses its bio space for informing followers about upcoming events. It also lists activities, such as workshops and coaching.

Pro tip: A calendar view works for events of all types.

57. The Faceshop US

This Korean cosmetics retailer describes the places where you can shop its products, including an online store. You can also shop for products on Amazon for ease of access.

Artois, another Korean cosmetics company, also includes a call to action in the bio, navigating consumers to their official partners.

What we love: The saying “to find my own fragrance” is amplified by the rose emoji. You already have a reason to start searching for your ideal body cream or perfume.

59. Telluride Yoga Festival

Here’s another example of an offer-focused bio for short events. Our favorite part of the bio is how it brings the key information down to just a date, a place, and an encouraging statement.

60. Simpli Coffee

Have several coffee shops under one brand? Design the locations guide for your visitors and put it in your bio. Include the menu, deals, and a brand story to forge relationships with consumers.

Pro tip: When opening a new location, promote it in the bio.

61. Luvme Hair

Hair brand Luvme Hair effectively uses the bio section to direct users to its sales, even using emojis to draw attention to their Linktree.

This works great during the holiday season when promotions and deals are top of mind.

62. Lulu and Georgia

Lulu and Georgia use hashtags on their Instagram bio to invite users to engage. This not only invites users to explore the brand’s hashtag but it’s also a great way for Lulu and Georgia to collect UGC that they can reshare on their page. A win–win!

63. Westwing Spain

Westwing’s decoration shopping club is an exemplary offer-focused bio with a CTA. It notifies viewers about discounted prices and new daily offers by emphasizing the information with emojis.

Best for: This approach works best for small and mid-sized e-commerce brands.

64. Arya Concept Spa

Want your Instagram visitors to convert into customers? Put the “Reservations” CTA and the “Contact” link or button in your bio.

Your Instagram bio doesn’t need to be long. In fact, in some cases, it’s best to keep it short and sweet. Here are examples of brands that did this well.

In the world of developers, it’s safe to say that everyone knows GitHub. With such overwhelming brand awareness within your target audience, it’s okay to use such short bios.

Yet, we don’t recommend replicating this approach for lesser-known brands, since nobody will understand who you are and what you do.

66. Shopify

Similarly, Shopify is also not that descriptive of what it offers, but do you know someone interested in e-commerce who isn’t familiar with Shopify? Probably not. You can keep vague bios for big names.

67. Desi Dimova

Desi Dimowa, a driftwood artist, contrives to deliver a cohesive brand image using just five words. The bio includes what the shop is about, how to contact the seller, and where to buy ready artwork.

68. Backroads

Backroads travel agency simply describes its offerings with no fancy hashtags or emojis. Yet, it still gathers a great deal of following and engagement. Like with GitHub, this approach may work for large brands but is likely to fall flat for small companies.

Media organization NPR tells you everything you need to know about its platform in less than 10 words. It gives the page a clean look and remains consistent across all social platforms, which helps with brand recognition.

70. Malenki Shoes

This brand, which offers stylish shoes for petite women, gets straight to the point. Malenki tells users who its target audience is, what it offers, and where it’s located.

It tells a compelling story while including information that will promote easy discoverability.

Crocs constantly experiments with its bio. Now the company has decided to amass a huge fan base by calling real fans to follow the page. Nevertheless, Crocs makes sure to include a link to the newest collection on its website.

Pro Tip: Experiment with the copy but ensure to add a link to your site so that prospects can discover your products/services.

72. Mangishi Doll

Here’s another great example of a short but effective Instagram bio. When you read this bio, you know what the brand is about and what they offer.

Remember: At the end of the day, if your bio doesn’t do either of these, that’s when you’re in trouble and should reassess. Otherwise, longer isn’t always better.

You can hardly find a more informative and succinct description of a recruitment company on Instagram. Its bio paints a complete picture of TTM’s service and its target market. The link tree, in turn, takes visitors to explore TTM’s solutions.

74. Philz Coffee

Philz Coffee keeps its bio short and sweet. Instead, they promote their app heavily. This puts value, a way to reduce the wait in line, at the forefront for page visitors.

Restaurants and coffee shops each offer unique opportunities for bios. For restaurants, a brief mention of the food or cuisine they specialize in will play a huge role. Highlighting innovative recipes can be effective as well.

For coffee shops, focusing on the various specialty drinks that are available can be engaging. Furthermore, emphasizing any interesting vendors or locally sourced products can also add an additional level of interest for potential visitors.

As such, bios should always cater to the theme and specific atmosphere of each business to make it memorable and easily distinguishable from competitors. They can be short, emoji-loaded, descriptive, and more. Let’s study some examples.

75. Shore Pour

Shore Pour coffee shop front-loads the bio with a coffee selection paired with the best sweets in stock. You can also see the opening hours and the site to learn the brand history.

76. Honey Bun

Honey Bun offers visitors a cup of coffee and a bakery experience. It designates the location and operating hours.

What we like: The use of emojis helps visitors scan the text and quickly discern the essential information.

77. Kinjo Sushi

Launching special deals to boost takeaway orders? Advance the offer by notifying your followers in the bio.

What we like: This sushi bar lists the main menu categories, so you know what to expect.

78. Zwei und Zwanzig

Not everyone is a fan of this type of bio design, nevertheless, the overload of veggie emojis does the job and represents a vegan restaurant at a glance.

We like this bio for its uniqueness and clear message.

79. Choice Luxe Bistro

This restaurant page provides a concise explanation of experiences you might find at Choice Luxe Bistro. It also gives you the operating hours and states the possibility of booking a table.

The verdict: A simple bio can help inform visitors about the essentials.

80. 5senses

5senses is a manifestation of a polished restaurant bio that offers food selection, emphasizes an important meal option like gluten-free, and prompts followers to reserve a table. We like how well-structured the bio is and how emojis amplify the brand story.

R.O.R’s bio only includes the locations of the chain’s three coffee shops and a link to the site. This might work for R.O.R. but doesn’t necessarily mean you will benefit from copy-pasting the approach. Keep testing your bio to find your voice.

Smyth is a Michelin-starred restaurant that, to our surprise, says nothing about the prestige award. In its bio, Smyth prefers to invite you on a journey of rich food experiences.

Pro tip : Place the menu under the link tree.

In contrast, Oriole brags about two Michelin stars and its chef.

We like both approaches since they communicate different values and marketing positionings. Smyth focuses on the quality and the uniqueness of its meals, while Oriole takes advantage of the chef’s personal brand. Both strategies find their clients.

84. Haven House

The Haven House, a coffee bar, has a brief yet effective bio listing its beverages and menu items.

However, this bio would benefit from mentioning its location. Either include a whole address or fill in the space with something else useful.

85. Cool Beanz

Cool Beanz leads with its business hours and a link to a map and menu inside. However, this brand would benefit from mentioning why this shop is unique.

86. Urban Backyard

Lastly, Urban Backyard falls for a minimalistic bio describing only two hot beverage categories and announcing a new location. Simple, elegant, and yet informative.

While putting together 90 Instagram accounts with different bio ideas, we encountered some examples that we prefer to set apart. This section includes funny and mission-focused bios with a tagline.

87. Funny: Skittles

Social media is a place to engage and have fun with your audience. So, if you’re struggling to come up with a bio, stop overthinking and consider going the funny route.

Take Skittles .

88. Funny: Cards Against Humanity

Cards Against Humanity is another great example.

Their Instagram bio is hilarious and straightforward. It tells users what their product is and pokes fun at their target audience.

89. Mission-Focused: Sabai Design

Want a sure-fire strategy for your Instagram bio? Share your brand’s mission and/or values.

Sabai Design , a sustainable furniture brand, did just that.

When a user lands on this brand’s profile, they’ll know exactly what the company sells and what it stands for. In today’s world, consumers want brands that champion social responsibility and are transparent about their practices.

Another thing Sabai Design does is include branded hashtags in their bio and invite users to use them when sharing their content.

90. Tagline or Slogan: Fe Noel

Adding your tagline or slogan can be incredibly effective in attracting your target audience.

Take Fe Noel .

Their tagline reads, “Women’s collection designed...for the leading woman.”

Any user who identifies with that will be interested in learning more about the brand. And that’s exactly the effect you want an Instagram bio to have.

91. Tagline or Slogan: Black Like I Never Left

Another example of this comes from the home goods brand, Black Like I Never Left .

In their bio, they explain what their brand is about and include relevant hashtags.

What the Best Instagram Bio Ideas Have in Common

In this article, we’ve covered a wide range of Instagram bio ideas. So how do you choose one for your brand?

Well, as long as it meets these criteria, you’re set:

• It tells a story.
• It reflects your brand voice.
• It complements other elements on your page.

There isn’t a single right way to write your Instagram bio. You can try a combination of these tactics and or stick to one method and find great success with both.

In addition, don’t be afraid to switch up your strategy during different times of the year, based on your marketing goals.

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Create a compelling professional narrative for your summary, bio, or introduction.

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The 257+ BEST Instagram Bio Ideas for 2024 (Ultimate List)

Must…Have…The Perfect….Instagram Bio….

Hey, there. Welcome to my ultimate list of Instagram bio ideas.

If you’re looking to grow on IG , the perfect Instagram bio is the key to growing bigger faster.

Look, here’s a hard truth that most content creators don’t get: It doesn’t matter how good your content is. If your Instagram bio doesn’t catch someone’s attention, growth is going to come slowly.

In this article, I’ll share 257+ Instagram bio ideas to help convert visitors into followers. These are inspired by some of the most popular Instagram accounts and separated into simple categories so you can find one that fits your personality.

I’ll also share some helpful tips I’ve learned from Instagram marketers like:

• How to write an Instagram bio
• Some cool tricks to make your Instagram bio more enticing
• Some examples of Instagram bios from popular accounts for more inspiration

Let’s start with my top 20 favorite bio ideas. If I were you, I would just copy/paste one of them. That way, you know you’re getting something that improves engagement and don’t have to lose sleep over it.

What Are The Best Instagram Bio Ideas?

I know we don’t all have this level of swag to put in our Instagram bios:

But a great IG bio is all about putting your best foot forward. In my experience, starting with your best trait, biggest aspirations, or top personal achievements is always the way to go.

• New York Times Best Selling Author in The Making 📚
• The (Job Title) Your Company Needs
• Mom to Two Ambitious Twins
• The Official Account of (Your Name)
• Imperfectly Empowering Women Every Day
• (Hometown)’s Most Authentic Dude
• I’m a Man on a Mission: to Live The Best Life Possible
• This is Not Your Ordinary Instagram Page
• Your Daily Dose of Class
• Future Nobel Prize in Literature Winner
• 50 Countries And Counting
• Dedicated to Healthy Living…And Chocolate
• CEO of my Own Life
• I’m a Professional Wanderer: Chasing Dreams & Capturing Moments 📷
• Working on my Path to Self Love
• Sharing The Ups And Downs of My Journey Through Life
• Showing My True Self One Post at a Time
• I Love Helping Women Work From Home
• The Reigning Queen of Instagram
• Join Me on My Journey to 100,000 Followers!

Cool Instagram Bio Ideas

• No, You Aren’t Dreaming. I’m Real.
• Queen of Yellow Hearts 💛
• Don’t Feel Bad, I’d Follow Me Too
• Scratch Here ➡️
• No Idea What to Put Here. Any Thoughts? ❔
• From (Country) Currently Hanging Out in (Foreign Country)
• Obsessed With Tacos 🌮
• Hey, Chat-GPT. Please Write my Bio For Me
• Architect. In Love With Beautiful Spaces And Beautiful Places
• Entrepreneur 💼. Wanderer 🌍. Amateur Fashion Model 👠.

Creative Instagram Bio Ideas

• Living My Life One Passport Stamp to The Next
• Constantly Turning my Words Into Actions
• Searching For Peace in a World Full of Chaos
• Jazz Lover. Constantly Dancing to My Own Beat
• Making Better Choices Today to Make Tomorrow a Better Place
• Living That Laptop Life: Home is on The Road
• I Look Too Good to Have so Few Followers
• I’m Not Sure of Anything. I Just Know my Heart is in The Right Place
• Follow Me And Let’s Conquer The World Together
• You Can’t Travel With Me, But Following is The Next Best Thing

Funny Instagram Bio Ideas

• Why Do I Want to Work Here? Because Food Tastes Good And I Like Electricity in My House
• You Know Who Will Never Leave You? Chocolate. Chocolate Will Never Leave You
• I Only Started This Account to Hide My Pics From Family on Facebook
• Instagram: Because My Boss Doesn’t Want to See My Vacation Pics on Linkedin
• I’m Just Here For The Memes
• I Was Born at a Young Age
• Warning: I’m Not Liable For Anything I Post When I’m Hungry
• My IG Account is as Organized as The $5 DVD Bin at Wal-Mart
• This Account is a Preview of My Life. Not The Whole Story (Check My Stories!)
• I’m Half a Mess And Half a Straight Up Class Act
• I’m a Caffeine Dependent Life Form
• The World’s Most Talented Couch Surfer 5 Years Running
• This Account is Dedicated to My Life Long Romance With My Cats
• Yes, I’ve Got Bags Under My Eyes. At Least They’re Prada
• I’m a Model on Instagram. And I’m Rich in Monopoly
• Please Buy From Me So I Don’t Get Fired
• Just a Guy Trying to Make His Dog Proud
• Just a Girl Trying to Make Her Cat Proud

Inspirational Instagram Bio Ideas 

• Inspiring Others to Reach Their True Potential
• Searching For My Why Anywhere I Can Find it
• Finding The Beauty in Every Day
• Working Hard to Make My Dreams a Reality
• Practicing The Art of Self-Acceptance
• Do The Right Thing No Matter What
• Showing Others That You Can Be Brave
• Life is 10% What Happens to You And 90% How You React
• Keeping My Face Towards The Sunshine And My Back to The Rain
• Begin Doing. That’s The Only Way to Get Started
• Living The Life I Dreamed of as a Kid
• Your Greatest Story Will Come From Rising Every Time You Fail
• I Don’t Get Revenge. I Just Get Successful
• The Difference Between Success And Failure is Willpower
• Everything You do Makes a Difference. Act That Way
• It Doesn’t Matter How Long it Takes You to Get There, So Long As You Never Stop
• You Miss 100% of The Selfies You Don’t Take
• You Can Only Achieve The Impossible by Believing It’s Possible
• Success is Not a One-Time Thing. It’s a Habit
• Act Now Without Delay

Travel Instagram Bio Examples

• The World is Book: You’ll Never Finish it if You Just Stay on One Page
• Travel is The Only Thing That Both Costs A Fortune And Makes You Wealthy
• To Travel is to Live
• Funny: If You Travel Far Enough Away From Home, You’ll Find Yourself
• A Traveler With No Fixed Plans
• If Life is Not a Daring Adventure, Then It’s Nothing at All
• The Journey is Measured in Memories And Friendships, Not Miles
• Go Where There is no Path. Blaze Your Own Trail For Others
• A Change of Place Energizes The Mind
• A Travelling Storyteller. Please Read My Book
• A Life of Travel That Will Leave You Speechless
• I Travel so Much That I Don’t Get Jet Lag Anymore
• Everywhere I go Becomes a New Part of Me. Follow, And It’ll Be Part of You Too
• I Plan to Finish My Life With Memories. Not Regrets
• They Told me The World Was Beautiful. So I Went to See For Myself
• The Journey is My Home
• They Say Travel is Dangerous. I Say Routine is Worse. It’s Lethal
• Busy Catching Flights. Not Feelings
• A Voraciously Curious Mind
• Work Mode: Off. Vacation Mode: On
• Slack Notifications Constantly Set on Snooze
• Solo Traveler
• Sailing The Seas. Flying The Skies
• Sharing Magical Moments
• Busy Spending More Time in The Air Than On The Ground
• Taking The Scenic Route And Sharing it With The World
• An Adventure a Day Keeps The Boredom Away
• Saving Memories. Not Money
• My Tan Might Fade. My Memories Won’t
• Beach, Please

Cute Instagram Bio Ideas

• Dream Big. Love Life. Smile Always
• Monday-Sunday Cheat Days
• Never Regretting Anything That Makes Me Smile
• Smiling a Little Every Day
• A Selfie Without Laughter is a Selfie Wasted
• No Frowns Available on This Account
• Smile at Me And I’ll Smile Back at You
• Smiling, Because I Know I Won’t Get Out of Life Alive
• I Don’t Have to Smile to Look Good. I Just do it Because I Love it
• Finding The Good in Everyday Things 

Instagram Bio Ideas For Boys

• Over 30 But Still Chasing My Hoop Dreams
• Living My Life on Two Wheels
• I’ll Never be My Best If I Try to be Someone Else
• Never Stressed. I Was Born For This
• I Live Like This to Tell My Grandkids Crazy Stories
• Writer. Wanderer. Guitarist. Self-Proclaimed Philosopher
• I’m a Hustler at Heart
• I’m Not Where I Want to Be, But I’m Getting Closer Every Day
• I’m The Hero of My Own Story
• Only Heroes Create History
• Mornings In The Gym. Afternoons At Work. Nights By The Lake
• Pizza Aficionado
• Sharing My Love of Craft Breweries 
• God First. Football Second. Everything Else Third
• Working Like a Future CEO
• Work For The Position You Want. Not The One You Have
• Full Throttle. Pedal to The Metal
• I’m Chasing Goals. Not The Crowd
• Fitness Junkie. Health Food Connoisseur
• Working on My Nobel Prize in Gains

Instagram Bio Ideas For Girls

• Fashion. Beauty. Travel
• Just a Girl That Goes For It
• A Girl in Search of The Rainbow at The End of Every Storm
• 50% Grace. 50% Grit. 100% Badass
• I’m Already in Love With Destinations I’ve Never Been to
• I’ve Got my Cat in One Hand. A Latte in The Other
• Wellness Advocate. Self-Love Practioner
• Busy Making Every Outfit Count. Leave Me Some Love!
• Joy. Simplicity. Peace of Mind.
• I’m The Model And The World is My Runway
• A Down to Earth Realist, But I Still Believe in Happy Endings
• Style, Sophistication, And Class. All in One Account
• Stay Positive, Even When Life Gets Tough
• I Can’t Be Held Responsible For The Things I Say When I’m Hungry
• Sharing Life’s Sweet Moments
• Writing My Own Fairy Tale
• A Disney Princess With a Heart of Gold
• A Sassy Southern Barbie Doll
• What Are You Waiting For? Click The Follow Button
• I Never do Homework Because I’m Trying to Save The Environment 

Business Bio Ideas For Instagram

• The Official Account of (Business)
• #Tag (branded hashtag) us for Your Chance to Win
• Contact Support at (email) For 24/7 Assistance
• Click The Link For Our 50% Off Black Friday Sale
• Innovating For The Future Since (Year)
• Meet (Business): The Only Platform You’ll Ever Need
• Hi, I’m (Name). I Help (Customers) Solve (Problem) And Get (Result)
• Subscribe For Daily Tips on (Skill)
• Got (Problem)? I’ve Got (Solution)
• Ask Our Team For Help With (Problem)
• Tag Us to be Featured!
• (Company Name) As Seen in (Publication or IG Account)
• Not an Ordinary Page. Here, We Get (Result) For (Type of Company)
• (Company Name) – (Chat Team Hours) – (Address)
• Supporting Over (Number of Clients) People Worldwide
• 24/7 Free Shipping to Anywhere in The World. Contact us Now!
• A Company Built by Women, For Women
• Giving You The Confidence to Be Who You Want to be
• Hand Delivering to (Location), (Location), And (Location). Everything Handled With Love
• We Believe in The Power to Change Lives

Instagram Bio Quotes

• I Am Myself, Because Everyone Else is Already Taken
• My Greatest Accomplishment is Being Myself in a World Where Everything is Trying to Make You Something Else
• You’ll be Criticized no Matter What You do. Might as Well Do What You Feel is Right
• I Don’t Dwell on Drama. I Live
• Personal Contentment is The Key to Success
• Not All Who Wander Are Lost
• Dream as if You’ll Live Forever. Live as if You’ll Die Today
• I Turn My Wounds Into Wisdom
• Finding The Sophistication in Simplicity
• Progress Not Perfection
• Making Memories I Will be Proud of
• I’m Hungry And Foolish. Just Like Steve Jobs Told Me to be
• Why Would I Be Normal? That’s Boring
• The Best Views Come From The Hardest Climbs
• Just Because I’m Awake Doesn’t Mean I Can’t Dream
• Determined to Make a Difference – One Mirror Selfie at a Time
• Busy Being a Glorious Mess
• More Excited About Where I’m Going Next Than Where I Currently Am
• Small Town Girl. Big City Energy
• Throwing Selfies Around Like They’re Confetti

Myself Instagram Bio Ideas

• Teaching Myself to Be Smarter, Better, And Braver Everyday
• I’m The Entire Ocean in a Single Drop
• My Own Little Work of Art
• Only I Am The Boss of How I’m Feeling Today
• I’m Learning to Be a Product of My Everyday Choices
• I’m Awesome. Follow Me
• Don’t Feel Bad, I’d Want to Follow me too
• I’m The Reason People Can’t Stop Scrolling IG These Days
• I’m More Than What You See in My Pictures (But Please Like My Pictures Anyway)
• I Was Born For Greatness

Short Instagram Bio Ideas

• Hi, I’m (Name)
• Here’s My Bio…
• No Idea What to Put Here
• Welcome to My World
• It’s (Name)!
• Check Me Out
• Click This Link
• Like. Follow. Share
• Hey, You Made It
• Good Vibes Only
• Catch Me If You Can!
• Away. Leave a Message
• Scroll Down
• Couldn’t Think of Anything, Sorry
• Eat. Sleep. Repeat
• Ball is Life
• Digital Nomad
• Minimalist. Plant Lover
• Artist. Innovator. Philosopher
• Real Estate Agent in (City)
• Travel Agent for (Destination)
• Content Creator
• You Know Who I Am
• Somewhat Famous

Fitness Instagram Bio Ideas

• Everyone Wants Big Muscles. No One Wants to Lift Heavy Things
• Those Weights Aren’t Going to Lift Themselves
• I Work Out Just For Selfies
• The Gym is my Temple
• Every Rep Counts
• Wake Up. Gym. Rest. Repeat
• Working Out Isn’t Vanity. It’s Self Respect
• The Bench is Comfier Than The Couch
• Work Hard. Nap Harder
• Six Pack Loading…
• Do I Have Abs Yet? Not Yet, But Soon
• Train Hard or Stay The Same. You Choose
• Beast Mode Activated
• Workouts Are My Vacation
• The Gym is My Beach
• Getting Fitter One Rep At a Time
• Yes, I Do Leg Day
• You Get The Body You Work For
• You Can’t Out-Train a Bad Diet
• Imagine Yourself 3 Months From Now…

What is an Instagram Bio?

An Instagram bio is the first thing people see when they land on your Instagram account. 

It’s a short, personal description of:

• Who you are
• What you stand for
• Why people should follow your page

In short, it’s a bit like a hook that’s meant to catch people’s attention and get them interested in following you ( or interacting with your account in some way) .

Your Instagram bio can only be 150 characters long, so you must be concise, interesting, and memorable in as few words as possible.

Your Instragram bio could include things like:

• A few short descriptors of you
• A quote summarizing your persona
• A reason to follow you
• Relevant hashtags
• What you do ( if you’re a business)
• Who your account is for ( if you’re a business)

Think of your Instagram bio like a headline on a newspaper: It’s there to attract eyes and get someone to take action.

It doesn’t matter what your Instagram account is for: business, personal, travel, or wasting time. You need to get your Instagram bio right if you want more Instagram followers.

Here’s a great example of the perfect bio:

Neil absolutely crushes it here. His Instagram bio makes you want to follow him or even do business with him.

The reason Neil’s bio is so powerful is he leads off with a PUNCH. “New York Times bestselling author”. Dang, that’s impressive. Then he name drops Obama AND Forbes. Plus he tags his company and adds a link with some tasteful emojis sprinkled in for good measure.

Here’s another, more down to Earth example:

Kiki, The Blonde Abroad ticks all the boxes here:

• A catchy name
• An awesome profile picture
• Who she is and what she does
• Links to her projects
• A link to her site

This is a great example of an Instagram bio that perfectly blends her brand with her business plus a touch of personality. Great job, Kiki.

My Simple 5-Step Instagram Bio Template to Follow

It’s scientifically proven that it’s impossible to write an Instagram bio on your own.

Here’s a proven template based off of the best Instagram bio tips from real experts:

Step 1 – Describe Who You Are And What You’re About

The best Instagram bios start out with the most important information first.

Think about it…

What do you do when you first meet someone? You introduce yourself, right?

So, do that first.

Say who you are, what you do, and what you’re about. Just think of it like describing yourself.

Let’s go back to The Blonde Abroad’s bio:

Notice she starts out with what she does and what she likes to do? That’s perfect. It doesn’t have to be complicated.

State your job and then say a bit about yourself. Try to crack a joke if you have a sense of humor.

The key takeaway here is that you should both instill trust in visitors, but also humanize yourself a little bit. From this bio, I can tell Kiki is both professional AND a down-to-Earth person.

Step 2 – Share Your Interests

Sharing your interests is one of the best ways to increase engagement on your Instagram bio.

Because sharing things you’re interested in ( and post about) makes it easy for people to decide whether to follow you or not.

For example, if you put that you’re interested in working out, vegan life, and meditation, anyone interested in those things will know in 2 seconds flat if they vibe with your account or not.

If you don’t, then people would have to scroll up and down your account to get a feel for your interests. And nobody has any time for that.

Check this guy out:

Instantly, I know Joe is into Star Wars and Vinyl.

I like Star Wars as much as the next guy. Congrats, Joe. You’ve got another follower.

The best bio is one where you let people know instantly what you’re all about and gets people interested in following you.

If you want to create a bit of intrigue, you could always use uplifting words like:

People need a good dose of positive things on their feeds these days. 

Step 3 – Add Contact Details And Links

This might not apply to everyone, but hear me out.

If you’ve got an Instagram profile for business, you MUST add contact details and some kind of link.

That’s what Neil does:

He adds his company’s account and a quick link to his company site.

If your link is too long, try to use a link shortener .

Step 4 – Add a Call to Action

Ever wonder why websites always have words like “buy now” on the site?

It’s because saying things like “get the free blogging masterclass now” ignites people’s brains and gets them to take action. It’s just human nature.

You need a call to action if you want to boost engagement and followers.

If you want people to click the link in your bio, follow your Instagram account, or like your photos, just tell them to.

Use words like:

• Follow 

These types of verbs will get people to take action much more often. It could be as simple as something like “link in bio” or “follow me for more selfies!”.

Whatever you do, just have a CTA. It helps.

The Best Instagram Bio Ideas: Conclusion

Having a killer Instagram bio could make the difference between getting more likes, follows, and purchases, or sitting there with a dead account.

You absolutely have to have a great Instagram bio if you want to make money on Instagram. It’s a non-starter. If you couldn’t find one from the massive list above, then just make your own using the template I gave you.

Best of luck. Let me know which one you chose!

What’s Next?

The only thing that’s left to do is to take action! Don’t just sit there. There are countless influencers making thousands of dollars a month or more from their Instagram profile. Some make thousands of dollars for a single post.

Once you’ve got your bio ready, learn how to make money on Instagram , and you’ll be one step closer to influencer status.

Editorial Process:

Our reviews are made by a team of experts before being written and come from real-world experience. Read our editorial process here .

Some of the links in this article may be affiliate links, which can provide compensation to us at no cost to you if you decide to purchase a paid plan. These are products we’ve personally used and stand behind. This site is not intended to provide financial advice. You can read our affiliate disclosure in our privacy policy .

Adam Enfroy

Meet Adam Enfroy

Hey, I’m Adam. I launched this blog in 2019 and turned it into a $1M/year business within 2 years. I then launched my YouTube channel in 2021 and turned it into a $4M/year business. Today, I help over 6,000 students build profitable blogs and YouTube channels.

Check out my YouTube channel .

We test and review software products based on an independent, multi-point methodology. If you use our links to purchase something, we earn a commission. Read our editorial process and disclosures .

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100+ Instagram Bio Ideas + 7 Tips To Level Up Your Profile

• by Sweta Panigrahi
• July 22, 2024
• 11 minutes read

Table of Contents

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Found an interesting reel while scrolling? You tap into the profile and read out their bio!

Well, you are not alone in judging somebody by their Instagram bio. It has the potential to make or break your brand image, especially if you are starting out or a lesser-known business. 

It’s your dwelling space where you get just a few characters to build that first contact point with your leads. The most common bios will include a quick one-liner and, thanks to the latest updates, a crowd of up to 5 links. 

It might not come as a surprise, but as per Influencer Club stats , profiles with less than 5000 followers on Instagram account for 77% of all link-in-bio users.  

But there are more ways (some you might know about) to be creative than just pouring in all your links. 

And that’s precisely what we’ll be discussing at length here. This blog will guide you through a perfect makeover for your Instagram bio with idea templates, tips, and tricks. 

Buckle your seat belts as we start! 

What is an Instagram bio

To start with the very basics, an Instagram bio is a brief description of your account that appears at the top of your profile page, right next to your profile picture.

It plays a crucial role in attracting and convincing users to follow you. In the marketing world, your Instagram bio is a snapshot of your brand and a way to showcase your identity and purpose.

That’s why it’s even more important to craft a compelling Instagram bio that is concise, easy to read, and informative. That being said, you can also inject some fun and creativity into it. 

Emojis and jokes are fair game, even for professionals on the platform and they can be cleverly used to illustrate the lighter side of AI and its benefits in everyday contexts.. So don’t hold back on that and use them to convey what you do and persuade users to follow you.

But enough of the to-dos; let’s check if your existing bio is good enough. 

What makes a good bio on Instagram

Before revamping your existing bio, ask yourself these questions and see if you can answer them:

• What is your brand promise?
• What is the personality of your brand— Funny? Serious? Informative? Playful? Witty?  Sarcastic? 
• What are your unique skills or offerings?
• Are you a local, national, or global business?
• What sets your product or service apart from others?
• What action do you want users to take after visiting your profile?

Moreover, the most crucial part is to include a clear and compelling call to action in your bio. This call to action can vary depending on your goals. For example, to build your Instagram following, you can ask visitors to press the follow button or share their photos using a branded hashtag. 

If you have other conversion objectives, such as directing users to buy products, go to your landing page , like your Facebook page, following you on TikTok, or signing up for your digital newsletter, you can include appropriate instructions and links in your bio.

Now that you are well-equipped with the basics let’s move to the showstopper section of this blog!

100+ Instagram bio ideas that you can steal right away

Aesthetic bios for instagram.

1. Lover of all things minimalist and monochrome 

2. Spreading positivity one photo at a time 

3. Creating a beautiful life from the inside out 

4. Wanderlust and city dust 

5. Capturing moments and memories 

6. Living in the moment and chasing adventures 

7. Fueled by coffee and good vibes 

8. Fashion enthusiast on a budget 

9. Aesthetic junkie and design lover 

10. Living simply and chasing dreams

Business bio ideas for Instagram 

11. Providing innovative solutions for your business needs 

12. Connecting like-minded individuals from around the world 

13. Your one-stop-shop for all of your professional needs 

14. Empowering entrepreneurs to achieve their dreams 

15. Helping businesses thrive in the hustle era

16. Bringing your vision to life 

17. Inspiring change and growth in the business world 

18. Expert insights and guidance for your company 

19. Putting your business on the fast track to success 

20. Helping you break through the noise and stand out 

Cool Instagram bios

21. Curator of All Things Beautiful and Extraordinary 

22. Spreading Positivity, One Post at a Time

23. Creating Art that Speaks Louder than Words 

24. Igniting Minds, Inspiring Change

25. Chasing Dreams, Capturing Moments

26. Adventurer. Explorer. Storyteller. Join the Journey!

27. Adding a Spark of Fun and Excitement to Your Day!

28. Embracing the Beauty of Simplicity and Minimalism

29. Life’s a Canvas, Paint it Bright!

30. Unleashing Creativity, One Post at a Time

Creative Instagram bios

31. Living my best life, one adventure at a time

32. Creating my masterpiece, one brushstroke at a time 

33. Spreading positivity like confetti

34. Capturing moments that make me come alive

35. Advocating for a sustainable and stylish lifestyle 

36. Dancing through life with passion and purpose 

37. Writing my way through dreams and realities 

38. Embracing my inner power to brighten each day

39. Chasing sunsets and dreams, one step at a time

40. Creating magic with pixels and imagination

Cute Instagram bios

41. Unicorns, rainbows, and everything whimsical

42. Spreading rainbows of happiness everywhere I go!

43. Living life with a smile as my compass! 

44. Ice cream lover, chasing sweet moments and pure joy! 

45. Believer in love, magic, and happily-ever-afters! 

46. Radiating sunshine and warmth, even on cloudy days!

47. Creating a world where dreams are born, and laughter never ends!

48. Bringing sunshine and blooming flowers to your feed! 

49. Spreading tiny acts of love and big doses of cuteness! 

50. Chasing dreams and sprinkling sweetness along the way!

Instagram bio with emojis

51. ? Dreamer with my head in the clouds ☁️ | Lover of all things creative ? | Dancing through life with a smile on my face ?

52. ? Spreading positivity like confetti ✨ | Coffee addict ☕️ | Crafting a life full of love and laughter ❤️

53. ? Reading enthusiast ? | Wanderlust soul with a passport always ready ✈️ | Chasing sunsets and dreams ?

54. ? Sunflower child ☀️ | Adventure seeker ✨ | Embracing the beauty of nature and finding joy in the simple things ?

55. ? Moon lover ? | Music junkie ? | Living life by following my heart and embracing the magic around me ✨

56. ? Dreamer with a wild imagination | Coffee lover in search of the perfect brew ☕️ | Spreading love and good vibes wherever I go ❤️

57. ? Pizza obsessed ? | Travel enthusiast ready to explore the world ? | Capturing memories one click at a time ?

58. ? Art lover with a passion for creativity ?️ | Living a life painted with colors of joy and inspiration ?

59. ? Flower child with a free spirit ? | Spreading kindness like confetti ✨ | Embracing the journey and finding beauty in every moment ?

60. ? Advocate for love and equality ? | Dreaming of a world where everyone feels accepted and celebrated ❤️

Funny bio ideas for Instagram 

61. Amateur comedian trying to make people laugh!

62. Living life like it’s one big improv show

63. King/Queen of witty comebacks ? 

64. Making awkward situations even more awkward 

65. Embracing my inner child while adulting poorly

66. Turning everyday situations into hilarious stories

67. Awkwardly posing for the perfect picture every time

68. Avoiding adulting one episode at a time

69. Living a life fueled by nachos and laughter

70. In a love-hate relationship with my gym membership

Quotes for Instagram bio

71. The best way to predict the future is to create it.

72. Life is a journey, and if you fall in love with the journey, you will be in love forever.

73. Be yourself; everyone else is already taken.

74. Believe in yourself and all that you are. Know that there is something inside you that is greater than any obstacle.

75. In a world where you can be anything, be kind.

76. Believe in your flyness, conquer your shyness.

77. Life is short, make every hair flip count.

78. Life is a party, dress like it.

79. Be a voice, not an echo. 

80. It does not matter how slowly you go as long as you do not stop.

Short Instagram bio

81. Less talking, more doing. 

82. Inhale confidence, exhale doubt.

83. Happiness is homemade.

84. Good vibes only. 

85. Living in the moment and loving it.

86. Making every day count.

87. One step at a time.

88. Wandering soul with a camera in hand.

89. Creating my story.

90. Living life unapologetically.

Instagram bio for boys

91. Living life with no regrets, only lessons.

92. Playing by my own rules.

93. Conquer your fears, live your dreams.

94. Creating my destiny, one day at a time.

95. Striving for greatness in everything I do.

96. Embracing challenges and pushing my limits.

97. Living life with passion and purpose.

98. Taking risks and reaping rewards.

99. Breaking the mold.

100. Strong mind, kind heart, humble soul.

Instagram bio for girls

101. Creating my fairy tale.

102. Chasing sunsets and dreams.

103. Sparkling my way through life.

104. Happy girls are the prettiest.

105. Living life fearlessly and fiercely.

106. Hustlin’ for that dream life.

107. Strong, independent, and unapologetically me.

108. Leave a little sparkle wherever you go.

109. Queen of my own castle.

110. Head in the clouds, feet on the ground.

7 Tips to level up your bio on Instagram

Want some tips to craft your unique bio? Here are 7 expert tips with examples to begin with: 

1. Craft a compelling Instagram bio: Make it brief, make it great. Your bio should show what your brand does and why it’s first-rate.

2. Optimize your username and name: Keep it iconic and memorable. If your name’s wordy, make the username simple and palatable.

3. Use a high-quality profile photo: Your cover photo showcases your biz. Good resolution, exposure – it’s the key to the fizz!

4. Write an engaging bio copy: Your bio should be unique and snappy. Wow them with words – content is king, so make it happy!

5. Utilize bio links effectively: Leave nothing to chance, give it direction. The URL in your bio can lead to conversion.

6. Specify your brand category: Don’t wax philosophical, be clear. Opt for the right category – it’ll help your brand steer.

7. Implement call-to-action and contact buttons: Your profile should point ’em the way. Action buttons – no need to delay!

Follow these tips and your profile will shine, make sure to test and refine. With every like, comment, and click, you’ll be on your way to the Instagram pick!

5 Instagram bio tricks you might not know 

And we couldn’t complete this blog without revealing our favorite tricks. Here are 5 Instagram bio tricks that you might not know:

1. Use line breaks: Instagram doesn’t allow line breaks in the bio field, but you can bypass it by typing your bio in a note-taking app with line breaks and then copy-pasting it into your bio. This will provide a visually appealing and organized bio.

2. Emojis for bullet points: Emojis can be used as bullet points to make your bio more visually appealing and organized. Use emojis that align with your brand or showcase your personality.

3. Highlight keywords with hashtags: Choose a few keywords related to your brand or niche and turn them into hashtags within your bio. This helps users easily identify your key focus areas and enhances discoverability.

4. Tag other accounts: If you’re collaborating with other brands or influencers, you can mention and tag their Instagram handles in your bio. This not only shows your association but also helps drive traffic to their profiles.

5. Utilize the @mention feature: Use the @mention feature to highlight user-generated content or testimonials in your bio. This adds social proof and credibility to your brand.

Bonus: Use font generators such as “LingoJam” or “Cool Fancy Text Generator”, that allow you to convert your regular text into different font styles.

Final words

Crafting an impactful Instagram bio is crucial for maintaining the interest of your audience and establishing your brand’s presence. Your bio is often the first impression people get of your business on Instagram, so it’s important to make it attention-grabbing and informative.

We’ve covered essential elements to include in your Instagram bio, such as your username, profile photo, bio copy, bio links, category, and call-to-action buttons. By optimizing each of these elements, you can effectively convey your brand’s personality, highlight your offerings, and encourage users to take action.

To take your Instagram bio to the next level and gain valuable insights into your Instagram profile’s performance, we recommend using Keyhole’s Instagram profile analytics. Keyhole provides in-depth analytics and metrics to help you track your bio’s effectiveness, understand your audience, and make data-driven decisions to enhance your Instagram strategy.

Don’t just settle for a basic bio; leverage Keyhole’s Instagram analytics to optimize and elevate your Instagram presence truly. Give it a try today and unlock the power of data to fuel your Instagram success.

Remember, your Instagram bio is the gateway to your brand on the platform, so make it count with Keyhole’s Instagram analytics. Start optimizing your bio today and see the difference it can make in growing your brand on Instagram.

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Frequently Asked Questions

1. can i change my instagram bio.

Yes, you can edit your Instagram bio at any time. Simply go to your profile, click on "Edit Profile," and you'll be able to make changes to your bio, including adding or removing text, emojis, and links.

2. What is the character limit for an Instagram bio?

Instagram allows up to 150 characters in the bio section, including spaces and emojis. It's important to be concise and make every word count to communicate your message effectively.

3. Can I include clickable links or hashtags in my Instagram bio?

Yes, you can include one clickable link in your Instagram bio that leads users to an external website or landing page. As for hashtags, they can be added to your bio, but they are not clickable. However, you can use hashtags strategically in your bio to describe your account or brand.

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Category 6 minutes read

The best Instagram bio ideas for 2024

August 3, 2024

Your Instagram bio is your digital handshake, a brief (yet powerful) introduction that can attract followers, engage your audience, and show off your unique personality or brand identity. In this article, we’ll explore the importance of a compelling Instagram bio and provide you with a treasure trove of ideas for individuals and brands alike. Let’s get started!

What is an Instagram bio?

You know that block of text you see when you click on an Instagram profile? 

That’s a bio – and it represents a lot more than you think. 

Your Instagram bio is more than just a few lines of text—it’s your virtual calling card, your elevator pitch, and your first impression all rolled into one. It’s the first thing potential followers see when they visit your profile, even before photos and stories, so it’s essential to make it count. No pressure! 

Your bio should provide a snapshot of who you are or what your brand represents, enticing visitors to hit that follow button and join your online community.

Why is a great Instagram bio essential?

A memorable Instagram bio is like a magnet – it attracts followers and engagement, drawing people in with its charm, wit, and personality. Whether you’re someone that’s looking to grow your personal brand or a business seeking to connect with your target audience, it’s your opportunity to make an impression and stand out from the millions of other users on the platform. An interesting bio can spark curiosity, convey your unique voice, and set the stage for meaningful interactions with your followers.

Content for individuals and brands 

Regardless of whether you’re a seasoned influencer, a budding entrepreneur, or a social media enthusiast , the principles of a great Instagram bio remain the same for everyone. Your bio should reflect your character, values, and interests while also communicating key information about you or your brand. From catchy taglines to clever wordplay, there’s no shortage of ways to make your bio pop and leave your audience saying, “I need to follow them”.

Best Instagram bio ideas

Now that we’ve covered the basics, let’s dive into some creative Instagram bio ideas to help you craft the perfect profile introduction. Whether you’re aiming for humor, inspiration, or professionalism, there are unique Instagram bio ideas out there to suit every style and personality. So, grab your notes, settle in, and prepare to feel inspired as we explore your options. 

Bio Categories  

Funny bios:.

Sprinkle some humor into your bio with witty one-liners or clever puns that will leave your audience smiling. 

• “Don’t kale my vibe. 🥬”
• “They call me Ranch cause I be dressing.”
• *Insert Instagram bio here*
• “You should’ve seen what was written here before.”

Aesthetic Bios:

Create a visually pleasing bio that reflects your style and personality, using emojis, line breaks, and creative formatting to make it more appealing. 

• “Finding beauty in everything. 🥀”
• “See good in all things.”
• “Stay soft. It looks beautiful on you.”
• “Slay all day, every day.” 

Creative Bios:

Let your imagination run wild with unique and unconventional bio ideas that showcase your creativity and individuality. We’re all unique, right? Prove it!

• “Dreams 👉 Goals”
• “New adventures? I say yes! ⛰️”
• “Making money in my sleep. 🌙”
• “Made authentically.”

Informative Bios:

Provide essential information about yourself or your brand in a clear and concise way, including your profession, interests, or business offerings.

• “Daily life, beauty, and fashion.”
• “Business strategist for creative souls. 🌈”
• “Outerwear made with love in Seattle. 🫶”
• “Sharing tips and tricks to help you grow your business. 👔”

Inspirational Bios:

Inspire your audience with motivational quotes, affirmations, or words of wisdom that resonate with your personal values or brand ethos. 

• “In the pursuit of excellence.”
• “Progress, not perfection. 📈” 
• “All feedback is a gift. 🎁”
• “Turning obstacles into opportunities. 🚀”

Call to Action Bios:

Encourage engagement and interaction by including a strong call to action in your bio, such as a link to your website, a prompt to follow your other social media accounts, or an invitation to join your mailing list.

• “Tap the link to claim your free gift!” 
• “Beauty fan? Get four full-size products for $20 a month. 💄”
• “Want more? Join our mailing list!”
• “My home decor page: @_ 🤍”

Instagram Bios for Girls/Boys:

Customize your bio to reflect your gender identity and personal preferences, whether you’re a fashionista, fitness enthusiast, gamer, or entrepreneur.

• “Selfie queen. 🤳”
• “Say what you feel. 🥰”
• “A little bit of chaos and a whole lot of charm.” 
• “❤️ Living for love.❤️”
• “Music addicted 🎶”
• “Creative soul at work. 🦁”
• “Living life on my own terms.”
• “I don’t actually look like this.” 

Depending on your brand, adding a touch of sweetness to your bio with adorable quotes, playful emojis, or heartwarming messages may foster connection with users who have the same interests. 

• “Happy you’re here! 🎀”
• “Creating a life I love. 💕”
• “Status update: hungry. 🧁”
• “Relationship status: Netflix and ice cream. 🍦”

Crafting a good bio for Instagram requires careful consideration and attention to detail. Do your research and spend some time studying yourself and what you’re aiming for. Keep your bio concise, relevant, and authentic to your brand or personality. 

Don’t forget to incorporate relevant keywords, add a call to action, and include a link to your website or other social media profiles to drive traffic and engagement if that’s your goal. 

How to craft a great bio with online tools

Experiment with online tools like Picsart’s social media bio generator to create bio ideas and enhance your profile with eye-catching designs and templates . And if you’re looking to implement more of the newest social media hacks into your Instagram ritual, we have all the info you need. With a little creativity and the right tools at your disposal, you can craft a bio (and other content) that captures attention and makes a lasting impression.

Follow these steps to use our bio generator:

On mobile: 

• Open the app.
• Start a project and tap the “Text” tool.  
• Use the “AI writer” button and enter your text.
• Wait for the text to be generated.

On the web: 

• Navigate to the Social Media Bio tool .
• Tell us about yourself, add your call to action, and choose a tone that aligns with you. 
• Wait for the text to generate. All done!

As 2024 continues, Instagram bios continue evolving, reflecting the newest trends and innovations in digital communication. By following these tips and exploring the diverse range of bio ideas provided, you’ll be equipped to create a captivating Instagram bio that sets you apart from the majority and leaves a profound impact on your audience.

So, what are you waiting for? It’s time to ignite your creativity and craft unique Instagram bios that reflect the essence of who you are or what your brand stands for. Let your bio be an introduction to who you are, inviting others to join you on your journey through the flourishing world of Instagram!

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275+ Instagram Bio Ideas + 5 Tips to Write Your Own Killer Bio

• Updated: 07/30/24
• Comments: 0

We partner with bada$$ companies that offer products that help our readers achieve their goals! If you purchase through our partner links, we get paid for the referral at no additional cost to you! Read our disclosure for more info.

Are you looking for Instagram bio ideas to help you stand out from the crowd? You’re in luck! In this blog post, we’ll share over 275+ Instagram bio ideas and provide 5 tips on how to write your own killer Instagram bio.

Whether you’re a business or an individual, having an eye-catching Instagram profile is essential if you want to make an impact.

A good Instagram bio is what makes people follow you, want to learn more, and most importantly — click your bio links!

Your bio for Instagram should be unique and engaging enough that it gives potential followers a glimpse into who you are and what they can expect from following your account.

With our complete collection of Instagram bio ideas, plus our helpful tips for crafting the perfect Instagram bio, you’ll have all the tools needed to create a winning profile in no time at all!

Here is a quick summary of what we’ll cover in case you want to jump ahead:

How to Write a Great Instagram Bio

Crafting a clever Instagram bio should be at the top of your list when it comes to marketing yourself and setting your Instagram account up for success.

Before you begin, make sure that you have an Instagram business profile so you get access to extra analytics!

Here are a few steps you can take to write a killer Instagram bio:

1. Introduce Yourself

Good Instagram bio should give potential followers a glimpse into who you are and what they can expect from following your account, so begin with introducing yourself in one or two sentences.

Here are a few basic bio ideas to get an idea of what you can start with here:

• I’m a ____ passionate about ____.
• I’m here to share my love of ____ with the world.
• A lover of all things ____.
• Life is an adventure – come join me!
• Tell me your story and let’s make something great together.
• Just a ____ trying to make the world a better place.
• Follow me for an inside look at my journey into ____.
• Navigating the ups and downs of life one day at a time.
• Sharing stories, tips, and resources for living your best life.
• Bringing joy to all through my love of ____.

How to Change the Font in Your Instagram Bio

You may have noticed that some people have different fonts in their Instagram bio and wondered how they did that. After all, you can’t change the font of your text anywhere in your Instagram account profile.

You can actually use a free tool like LingoJam to copy and paste customizable fonts into your Instagram bio.

2. Include Keywords

Choose keywords that accurately reflect what kind of content people will find when they follow you, such as “travel” or “fashion”, etc., so that users searching for those topics will find your profile more easily.

3. Add Emojis and Line Breaks

You can add line breaks and emojis for a more visually appealing Instagram bio which can help draw attention to key points about yourself and/or business!

This makes the aesthetic of your profile really stand out from other accounts.

If you want additional customization, you can also use a free tool like CoolSymbol to add additional symbols to your Instagram bio.

Bonus tip: You can also add a branded hashtag to your bio for Instagram to help others discover you and inspire them to use your hashtag!

4. Include Contact Information

You may or may not want to include any contact information, but it’s a good idea if you’re running a business.

People can send you direct messages, but other businesses and potential partners may want to reach out via email, and opening that channel could lead to additional opportunities.

5. Add a Call-to-Action (Link)

An Instagram bio link is especially important if you run a business or are using Instagram to make money.

You’re only allowed 1 link in your Instagram bio, so use it wisely.

You can include your website URL, an email opt-in, or a landing page for a link-in-bio tool like LinkTree or one of its alternatives.

With a link-in-bio tool, you can link to a landing page that includes several important links for your business, including your podcast, YouTube channel, and more.

6. Review and Revise Regularly

It’s important to review and revise your Instagram bio regularly so that it accurately reflects who you are, what you do, and what your Instagram followers can expect from following your Instagram profile.

Checking out your competitors to get ideas is also a good idea!

Instagram Bio Rules and Limits

Instagram bios are limited to 150 characters, and that includes spaces — meaning you have to be very selective in the words and phrases you include in your bio

Instagram also has some rules about what is and is not allowed in Instagram bios.

For example, Instagram does not allow any profanity or references to drugs, weapons, violence, or other inappropriate topics.

Additionally, there are some specific rules that apply to the links that you can include in your Instagram bio.

The following links are forbidden in your bio area:

• Snapchat or Telegram links
• Any link that is included in Instagram bios of multiple accounts (seen as spam)
• A site that redirects too many times (or URL forwarding)
• Any other site with spam or associated with spam or poor ranking
• Any site with explicit content (not suitable for children under 16)

You can also use a service like Bitly to shorten your links, if necessary.

Instagram Bio Ideas for Every Occasion and Niche

Whether you’re a business, an individual, or some combination of the two — displaying your Instagram bio proudly is essential for growing your Instagram presence.

Here are some of our best Instagram bio ideas to help you get started. Feel free to copy and paste these to use in your own bio for Instagram, if you’d like!

Funny Instagram Bios

Let’s start out with some funny Instagram bios, because we all need a little more humor in our lives! There are a lot of different types of humor, so make sure to showcase your own style!

• I’m not lazy, I’m just on energy-saving mode. 🔋
• Life is too short to take it seriously all the time.
• It’s all fun and games until someone divides by zero… ➗
• Don’t follow me because I don’t even know where I am going!
• Just a cupcake looking for a stud muffin 🧁💕
• I’m an original somebody —not a carbon copy of somebody else!
• Online 24/7 except when my Netflix is calling.
• If I was funny, I’d have a better Instagram bio.
• My life isn’t perfect but my Instagram feed sure looks like it 😎
• Leave your drama at the door, please! 🚪
• I’m out here livin’ life like it’s golden ✨
• A little bit of sass and a whole lot of class ☕️
• I’m not saying I’m perfect, but I’m pretty awesome.
• Warning: Instagram posts may be habit-forming.
• If you can’t find me on Instagram, just check the refrigerator.

Cute Instagram Bio Ideas

These cute Instagram bios are a sure way to spice up your profile!

• I’m an independent girl who knows what she wants! 👸🏼
• Just a small-town girl living in a big Instagram world. 💁🏻‍♀️
• Life is better when you’re laughing and smiling!
• Doing my best to spread joy and make the most of life! 💓
• Happiness is just around the corner if you choose to turn the page 📖🤗
• Living life one Instagram post at a time 📸✨
• All that glitter isn’t gold, but it sure looks good on Instagram 😉
• A smile makes all things possible ✨
• Just trying to live my best life and create beautiful memories along the way 💙🏝️
• Making each day count with love, laughter, and lots of Instagram posts 💛
• Life is too short to stress about the little things!
• A smile a day keeps the worries away. 😊
• Love, laughter, and lots of selfies 🤳
• Coffee in one hand, life in the other ☕️
• Blessed beyond belief and living my best life 🌈

Creative Instagram Bio Ideas

If you’re looking for some creative Instagram bios, these can apply to a variety of niches.

• Bringing creativity to you, one post at a time 🎨
• Let’s get inspired together ✨💡🌈
• Always seeking beauty in the little things 🌹
• Showcasing creativity in new ways each day ⚡️🌈
• Exploring life through art and words ✍️🎨
• Capturing moments of wonderment 🤩
• Making memories that last a lifetime 📸
• Life is my playground!
• The world is my canvas 🗺️👩🏻‍🎨
• Create something beautiful every day 🤩

Cool Instagram Bio Ideas

These cool Instagram bios are going to be just right for anyone that wants to express more in fewer words!

• Being cool isn’t just a hobby, it’s a way of life 🤩
• Cool vibes only 😎
• Just trying to be trendy.
• I set my own rules 😎
• Life is a journey. Enjoy the ride. 🎢
• Dream Bigger 💭
• Riding the waves of life 🌊
• Capturing moments that matter most 📸
• Adventure Seeker 🗺
• Live the life you love and love the life you live 💞

Professional Instagram Bios (for Entrepreneurs)

The following Instagram bios are for those of you that have started a blog or business and teach others on Instagram. You can also use our list of hustle quotes if you want some additional ideas for Instagram bio quotes.

• Build a Successful Business Today 💻
• Strategist, Innovator, and Thought Leader in [Your Field]
• Storyteller Crafting Visual Content That Gets Results
• Digital Creator and Entrepreneur 💻⚡️
• Turning Ideas Into Reality 💡
• Instagram Growth Expert | Helping Creatives Grow Their Accounts
• Motivational Speaker and Coach 💪🏻☀️
• Sharing the Secrets to Success ⚡️📈
• Helping others build their businesses 💻
• Creating opportunities in unexpected places 👩‍💻
• Professional Marketing Specialist Helping to Grow Brands
• Transforming Visions into Virtual Realities 💡
• Digital Marketer and Online Success Coach 🗯️📈
• Turning Hours into Dollars 🤑
• Create the Life You Want to Live.

Motivational Instagram Bio Ideas

These Instagram bio examples are all motivational in nature. If you want some additional inspiration, you can also check our list of motivational quotes to get ideas if you’re looking for more Instagram bio quotes.

• Living my life with purpose and passion 🔥
• Every day, you’re one step closer to achieving your goals 🌟
• “You are capable of more than you know.”
• Inspiring and motivating others to reach their highest potential ✨
• “Opportunities don’t happen. You create them.”
• Believe in yourself, because you’re capable of anything 💪
• “Live the life that excites and inspires you.”
• Create your own path. Don’t follow someone else’s. 😎
• Striving for greatness every day 🤩
• Making each moment count and turning dreams into reality 💭
• “It always seems impossible until it’s done.”
• Pursuing a life of happiness, health, and success ☀️🙏
• Not afraid to take risks in order to reach my goals ☁️🌈
• “Be bold. Be brave.”
• Working hard and motivating others to join me on this journey ✨😊

Hashtag Instagram Bio Ideas

Hashtags aren’t just for Instagram captions — you can include them in your bio too. You can use one of the hashtags below or create your own set of branded hashtags!

• #LiveYourBestLife
• #AdventureAwaits
• #TeamworkMakesTheDreamWork
• #FitnessFuel
• #MakingMemories
• #StayPositive
• #DreamBigger
• #BeFearless
• #LiveInTheMoment
• #LifeIsBeautiful
• #RiseAndShine
• #FindYourHappiness
• #ChooseJoyfulLiving
• #CreateSomethingMagical
• #BeTheChange

Instagram Bio Ideas With Alliteration

Using alliteration , imagery , and power words in your Instagram bio can really pack a punch and help you convey more in fewer words.

• Innovating Incredible Images 💡
• Captivating Content Creation 📝
• Showcasing Splendid Style with Snapshots 😍
• Marvelous Memes and Magnificent Moments ✨
• Pursuing Perfection in Pictures 👌🎨
• Making Magic with Manicured Messages 💫😊
• Entertaining Everyone Every Time ♥️✨
• Dazzling Designs that Delight the Digital Domain ⚡️👯‍♀️
• Crafting Creative Concepts for Captivating Clarity ☁️🦋
• Instagramming Innovatively and Inspiringly
• Dreaming of Delightful Discoveries 🌎
• Sly Strategist Seeking Striking Solutions
• Magnetic Marketer Maximizing Momentum 🧲
• Joyful Journeyman Jumping into Joviality
• Cinematic Storyteller Crafting Captivating Clips 🎥

Unique Instagram Bio Ideas

If you’re looking for a unique bio for Instagram that is short and sweet, you can use a short motivational phrase or even just emojis! 🌈🌈🌈 Here are a few simple and short bios.

• Instagramming with Impact 💥
• Shine Brightly ✨
• Live Boldly 🌈
• Innovate Daily 🤩
• Spread Joy 😊
• Dream Big 📈
• Create Magic 🎆
• Celebrate Life ☀️
• Find Happiness ♥️
• Seize the Day! ⚡️

Fitness Instagram Bio Ideas

Are you a fitness buff? Maybe you’re just using Instagram to document a health or weight loss journey. If so, these bio ideas are for you!

• Follow my fitness journey 💪
• My Weight Loss Journey
• Living Life to its Healthiest Potential ❤️
• Bringing balance and bliss through yoga practice 🙏🤸‍♂️
• Pushing Limits While Keeping it Balanced 👊🏽
• Keep moving and stay motivated ✨
• Get fit, and have fun! 🤸‍♀️
• My Fitness Challenge 👊
• Living Life on the Fit side ☀️
• Yoga teacher on a mission to help others find their inner peace ☯️
• Balancing Life and Fitness with Fun 😊
• Swole for Days 💪
• Sweat it out and show off those gains ➕✨
• Living my best healthy life ♥️🙌
• Helping others reach their fitness goals ✨

Healthy Diet and Vegan Instagram Bio Ideas

Where are my healthy dieters, vegetarians, and vegans??? These Instagram bios are for you!

• Plant-Based Life 🌱
• Eating Clean, Living Green ✨
• Vegan, Animal Lover 🐾
• Making the Most of My Earth-Friendly Choices 🌎
• Fueling My Body with Plants 💪
• Cultivating Compassion with Every Meal 💚🥗
• Living in a Cruelty-Free World 🐮
• Making Compassion a Priority 🙏😊
• Everything Tastes Better Vegan 🌱🥗
• Plant-Powered and Proud 🌱❤️🍲
• Tapping Into Nature’s Abundance Through Plant-Based Nutrition ✨🌿
• Proving that Protein Comes from Plants ☀️👊
• Following a Vibrant Vegan Lifestyle 💚
• Helping to Create Change for Animals Everywhere 🐮💞
• Celebrating the Cruelty-Free Way 🐥💗

Instagram Bio Ideas for Moms

There are a ton of mommy bloggers on the internet , reaching others through Instagram. These Instagram bios are for you!

• Mom. Wife. Business Owner. 💃👩‍👧‍👦
• Mom of two, sharing my motherhood journey with the world ✨
• Proud wife and mother of 👶🏻 👶🏻
• Empowering moms to live their best lives ❤️
• Turning mommyhood into the best adventure 🌟
• Finding Meaningfulness in Motherhood 👩🏻‍🍼
• Sharing Motherhood Adventures (and Misadventures) 🤩
• Mom blogger, sharing the highs and lows of parenting with humor and grace 💐
• Family first 👨‍👩‍👧‍👦
• Mom on a mission to make motherhood fun for all 🤸‍♀️
• Celebrating motherhood and all things family 💕
• Blessed mama to 👶🏻
• Chronicling my motherhood journey and chaos 🤱
• Mom to two amazing kids, sharing my tips and tricks for parenting 💝
• Pregnancy 🤰🏼 and Parenting 👶🏻

Instagram Bio Ideas for Food Bloggers

There are a ton of food bloggers and foodies on Instagram, so whether this is a full-time business or just a hobby, these Instagram profile ideas will give you a good place to start!

• Foodie for Life 🌮🥗🥑🥦🍲
• Keeping it real with every meal I make 🥘
• Creating Comfort Food that Satisfies the Soul 👩‍🍳
• Passionate foodie sharing my favorite recipes 🍲
• Exploring New Flavors and Fabulous Feasts 🌮😋
• Fit 💪🏻 Food 🥗 Fun 🤪
• Delicious Dishes 🍲 and Delightful Drinks🍸
• Fueling my Wanderlust One Recipe at a Time 🥘
• Cooking up Culinary Creations to Feed Your Soul ✨🥑
• Baking My Way Through Life 👨🏻‍🍳🧁
• Discovering the World of Flavor 🌎🌶️
• Sweet Treats 🍪 and Savory Salads 🥗
• Tempting Recipes to Try This Week
• Tasting all the best dishes around town 🥘
• Discovering culinary delights from near and far 🌎🍴

Instagram Bio Ideas for Travel Lovers

The following bios are for travel bloggers or anyone else who showcases mostly travel in their Instagram profile!

• Peer into my passport to the world 🌎
• Adventurer and Explorer 🛣️
• Life is about the journey — not the destination. 🧳
• Wanderlust on Wheels 👨‍👩‍👧‍👦⛰️
• Digital Nomad 👩🏽‍💻
• Follow me around the globe ⛱🗺️
• Let’s Go Somewhere Extraordinary Together ☀️✈️
• Discovering beauty in every corner of the world ♥️
• Live, Love, Explore ♥️🌎
• Follow my adventures around the world! 😍
• Living That Jet-Set Life 🛫
• Living life one adventure at a time ⛰
• Capturing memories from around the world 📸 🌎
• Sharing lifelong memories 📸🗺️
• A Global Citizen: Connecting with People Everywhere 🌎✨

Instagram Bios for Lifestyle Bloggers and Influencers

Lifestyle bloggers and influencers, this one is for you!

• Welcome to my world of expression ✨
• Creating content that inspires others to make changes for the better ☀️💪
• Living a Balanced Life with Style ☀️👗
• Bringing Magic into Every Moment of Life 🔮✨
• In pursuit of living a meaningful, fun-filled life 💫
• Lifestyle blogger sharing real stories from everyday life ✨👩‍💻
• Celebrating Fun, Family, and Fashion 🌈👶🏻💃🏼
• Celebrating Life, Love, and Everything In Between 💕
• Finding Beauty in the Mundane ✨
• Shaping conversations around topics I care about ❤️✊
• Letting Your Creativity Fly 🎨🦄
• Empowering others to live their best lives✨🌟
• Exploring the world through my journey of self-discovery ✨
• Exploring Life and All It Has To Offer 🤸‍♂️
• Exploring different cultures while inspiring others to do the same ♻️🔮

Instagram Bio Ideas for Fashion Bloggers

Fashion bloggers , these Instagram bios are for you!

• Welcome to my runway 💃
• Lifestyle Blogger | Fashionista 👗
• Expressing Myself Through Clothes 📸✨
• Celebrating Beauty and Style Everywhere I Go 💄🤩
• Passion for Fashion 👠👗
• Work and Wardrobes 💼 💃
• Never Leave Your Style Behind 👗💁🏻‍♀️
• Making the world a more fashionable place 🛍
• Showcasing my unique style around the globe! 🌎✨
• Showcasing Beauty and Elegance
• Styling my way through life ✨
• Exploring New Fashion Finds 👗🕶️
• Bringing Style and Inspiration to the World 👠🗺️
• Fashionable and Fabulous 🤩 💁🏻‍♀️

Instagram Bio Ideas for Photographers

Because Instagram is such a visual platform, it has always been a popular place for photography bloggers and amateurs alike to share their favorite photos from life.

If your Instagram feed posts center around photography, check these bio ideas out!

• Making Sure Every Moment Lasts a Lifetime 📸🌅
• Beauty in Every Lens, Everywhere I Go 🔍📷
• Turning Moments into Art
• Moments captured in time – one frame at a time 📷🌅
• Finding Inspiration In Every Scene 💡✨
• Photographer Traveling the Globe 🌎📷
• Sharing Stories Through Photos 🎭🤩
• Photographing my way through life ✨📷
• Showcasing an artistic perspective on the world 🌅⛱🏔
• Capturing Life’s Precious Moments 📸

Instagram Bio Ideas for Artists and Designers

Looking for the best Instagram bios for artists and creatives? This category is for you!

• The world is my canvas 🎨
• Exploring Color, Light, & Texture Through Art 🖼️
• A Creative Mind Unveiling the Hidden Wonders of Life 🦋
• Unleashing My Imagination onto Canvas ☁️⚡️
• Showcasing the beauty of life 👩‍🎤🌈
• Capturing Moments in Time with Paint and Brush 🎨
• Expressing my artistic views on life
• Creating a World of Expression and Beauty ✨🤍
• Let the creativity flow ✨
• Inspiring others to discover their own inner artist 🦄🎨
• Artist Showcasing Inspiration Everywhere I Go 🗺☁️
• My Colorful Creations 🦄🎨🌈
• Exploring Different Media and Expressions 🧑🏼‍🎤🌈
• Transforming Ideas Into Art 🧑🏻‍🎨
• Celebrating Unique Perspectives & Cultures Through Art ☮️😌

Instagram Bios for Beauty Bloggers

Last but absolutely not least, we have our ideas for Instagram bio examples for beauty bloggers!

• All things makeup and beauty here 💅
• Finding the perfect balance of make-up and skincare 👩🏽‍⚕️👸🏼
• Bringing Beauty, Style and Inspiration Together ✨👗
• Influencer | Beauty Blogger 👸
• Celebrating Confidence and Self Love 👑♥️
• Exploring Beauty, Inside and Out ☯️✨
• Unveiling the beauty in me 👑💄
• Sharing tips, tricks, and hacks for all the beauties out there 😘
• Highlighting Natural Beauty Everywhere I Go 🌻✨
• Discovering New Ways To Enhance Natural Beauty 🧖🏾‍♀️☁️
• Empowering Women Through Beauty & Confidence 💄👠
• Beautifying Women Around The World ✨🌈
• Beauty Blogger | Tips & Tricks 💄💁‍♀️💅
• Keeping up with the latest trends of beauty & glamour ✨
• Finding Inner and Outer Strength Through Creativity 💄👑💅

Summary of Instagram Bio Ideas

Having an eye-catching Instagram profile is essential if you want to make an impact.

The best Instagram bios can range from witty puns to artistic expression, offering Instagrammers a variety of ways to showcase their brand or message.

Creating an Instagram bio is a great way to express your unique personality and give your profile a boost of creativity.

Make sure to include the following in your Instagram bio:

• Introduction or Quote
• Relevant Keywords to Your Niche
• Emojis and Line Breaks
• Contact Information (Optional)
• Link and Call-to-Action

Feel free to copy and paste any of the examples from this article, and always make sure to review and revise often, if necessary!

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As a business looking to build its online presence, you likely have a profile — or several — on Instagram. But is your profile catching the attention of your target audience and converting them to followers? With so much competition, you need a killer bio in your profile if you want to grow your Instagram followers and boost engagement. 

In this guide, you’ll learn why a good Instagram bio is essential for your business profile, along with tips for how to write one. You can also take inspiration from 50+ examples and templates for your Instagram bio to garner the results you want. 

What is an Instagram Bio?

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An Instagram bio is a short piece of text at the top of a profile page that introduces your brand’s page and grabs users’ attention. It’s the first impression potential new followers (and customers) have of your brand and profile. 

Now we know the bio meaning, here are some of the important things to bear in mind. Firstly, Instagram bios can be a maximum of one hundred and fifty characters, so choose your words wisely. As well as your business name, username, and description, you can also include one link to your website, landing page, or other social media account. 

Now let’s look at why your brand’s Insta bio matters.

Why is your Instagram bio so important?

Your Instagram bio doesn’t take up much space, but it has a big impact. It’s the first thing your potential customers see when they go to your profile. They’ll decide whether or not your brand has what they’re looking for in the first few seconds it takes to read your bio. So you want it to be good. 

An Insta bio is the prime location to establish a connection with your audience. They’ll be looking for information about who you are and what you do, as well as any contact info like a website or other social handles. In your bio, you can tell your target customers why your business solves their problems. 

Showing off your brand personality is also important on Instagram. Whether you’re quirky and laid-back or ultra-cool, communicate your tone with a well-written bio. Potential customers will show more interest in your business if you express your brand identity.

What makes a good Instagram bio? You probably know a good one when you see one, but that doesn’t help much when it comes to writing your own. It can be hard to boil your whole business down to 150 characters! Just think of it as the ultimate marketing challenge and ask yourself some questions about your business to get started:

• What makes your brand unique? Write a bio that describes how you stand out from your competitors.
• What’s your brand tone or style? Are you funny, formal, offbeat, cute, or something else? Use the same tone and style you have on your website and other communication channels.
• Where are you located? If you’re trying to appeal to local customers, make sure you include the location of your brick-and-mortar shop or business.
• What action should people take after visiting your profile? Your bio should always prompt users to take action after reading — usually, it’s heading to your website.

Asking yourself questions about your brand is a good start, but you’ll need to do a little more legwork if you want a high-converting bio. Try these actionable hacks to help you craft the perfect bio. 

1. Add hashtags

Instagram lets you add hashtags to your bio, making it a great place to promote your company’s branded hashtags. This encourages followers to use your brand’s hashtags in their posts, boosting visibility and online presence. 

Note that adding hashtags to your bio doesn’t make your profile searchable with those hashtags, so it’s best used for your company-specific tags.

Activewear brand LuLuLemon encourages its followers to post pictures of themselves in their sportswear using its branded hashtag #thesweatlife.

Bonus Article s

👉 Debunking 6 Instagram Hashtags Myths

👉 How to use hashtags on Facebook and do they really work?

2. Use a CTA

Want Instagram users to navigate to your website? Do you have a sale or promotion going on? Perhaps you want more subscribers to your newsletter? Your bio is the perfect place to add a compelling CTA that encourages users to take action.

We like this compelling call-to-action from jewelry maker Patrick Adair Designs. I mean, who doesn’t want free stuff, right?

3. Show off company personality with emojis

You want your Instagram bio to express your brand personality, and emojis help get the message across. They’re also a creative way to save space in your bio and break up chunks of text.  The key is to use them strategically and sparingly. Too many emojis are overkill.

4. Keep it short and sweet

You get 150 characters, but you don’t have to use them all. Make your bio snappy and easy to read. Remember that your bio should tell users what your brand’s unique selling point is as quickly as possible, so get to the point and avoid overly complicated language. It pays to be concise. 

5. Display company info

Put your company’s contact info in your Instagram bio to make it easier for people to find you. If you’re a local business with a brick-and-mortar store, add your address too. It also helps to build your brand credibility online and spark trust.

6. Add multiple links with Linktree

Linktree is a handy tool that lets you add multiple links that users can access from your bio. When they tap the link, they go to a page with several links you’ve added, such as your blog, YouTube channel, email signup list, or whatever else you want to add. 

Find out more: How to add a link to TikTok bio to drive traffic?   

7. Choose a category

If you have a business account on Instagram, you can choose a category for your business. A category helps users know what kind of business you are and tells Instagram’s search algorithm to display your profile when people search for businesses in your area and category.

8. Use keywords

Using relevant keywords that your target audience may search for will make it easier for users within your demographic to find your profile. Don’t overdo it, but a couple of well-placed keywords in your IG bio could land you a new following. 

Use a social media management tool like Sociality.io to discover the top keywords users are searching for in your niche.

9. Social proof your bio

Building credibility and trust is a surefire way to get users to stop scrolling and hit the follow button. Down the line, that could lead to sales and viral status. So how do you build credibility quickly and in just 150 characters?

Social proof your bio by including any awards, accolades, or media mentions like this bio from Johnny Cupcakes.

You may also be interested in: How to Align Twitter Bio with Your Branding

10. Keep it updated

Your Instagram bio isn’t a do-once-and-forget type of thing. It needs to be updated routinely to reflect changes to your business, brand, or cultural shifts. 

Make it a point to review your Instagram bio regularly to make sure it’s still performing well.

50 Instagram bio ideas to get inspiration

Need some inspiration? We’ve rounded up 50 sensational IG bio ideas to get your creative juices flowing. Whether you’re all about aesthetics or comedy, these 50 bio ideas for Instagram will give you some food for thought.

Humor can be a great way to encapsulate your brand. Try a pun or joke to break the ice in your bio, like one of these funny bio ideas: 

Let’s start with everybody’s favorite rainbow-colored snack. Skittles is known for its fun and light-hearted branding, and this is reflected in its funny bios. In just three short sentences, Skittles manages to add humor, make a play on its iconic “Taste the Rainbow” tagline, and convince users to hit that follow button.

Innocent isn’t just known for its deliciously healthy drinks, fans of the brand will know it also has some pretty funny bios. The brand’s current bio is a tongue-in-cheek call-to-action that compels users to buy its drinks in an irreverent way, proving it’s not so innocent. 

It’s no surprise that funny card-game brand Cards Against Humanity would take a comedic route for its IG bio. The brand knows exactly who its target audience is and wastes no time poking fun at them in the bio. Cheeky and a little silly; very on brand. 

Don’t worry; you don’t need to be a world-famous company like these brands to flex your funny bone in your Instagram bio. If you want to add a splash of humor to your bio, try to think of a play on words related to your brand name or niche. 

Poo-Pourri is a great example of how a relatively small brand can harness humor to make its IG bio pack a punch. As well as lightening the mood with a little toilet humor, it even tells followers where to find its product in stores. 

Instagram is all about aesthetics, so your bio should reflect that. Opting for a stylish and visually appealing bio will enhance your IG profile, represent your brand, and help you stand out for all the right reasons.

Here are some Instagram bio ideas aesthetics.

• Interesting fonts that catch users’ eyes
• Bold or italic writing
• Pastel-colored emojis to fit your color palette
• Kaomojis for a fun and quirky vibe, like these smileys: (*^‿^*) (◕‿◕) (*^‿^*) ʕ ᵔᴥᵔ ʔ

Sustainable Australian clothing brand Spell has an aesthetic IG bio that aligns with its style, values, and audience. Using italics and a carefully-placed emoji, Spell’s bio looks great and is totally on brand.

Aussie bedding specialists Moderna Australiana uses the same green emoji to create a tidy and original bulleted list that is totally in line with its look and feel. 

Cute bios make people smile or feel good, and if that’s your brand identity, then use it in your bio. Here are some cute Instagram bio ideas to play with:

• Grateful to be sharing our world with you
• Sprinkling kindness everywhere we go
• Every day might not be a good day, but there is good in every day
• Adding a little sparkle to your day
• Recommended by 4 out of 5 people who recommend things
• Sharing happy thoughts
• Always be the rainbow at the end of the thunderstorm

This craft brand in Vancouver has a cute bio that plays on its brand identity as a craft store and workshop. 

If you’re looking for cute bio ideas, this candy store showcases its joyful mindset with a simple message and a few emojis.

Keeping your IG bio chic and classy is a great way to position your brand as a luxury one. Take the luxury brand, Chanel. It doesn’t need to say anything in its bio; the iconic logo says it all. In other words, keep it classy and minimal and let your brand do the talking.

Jo Malone is a brand known for its opulent perfumes and a rather dreamy Instagram grid. Rather than overdo it with too much going on, its IG bio is simple, classy, and timeless, just like its fragrances. The short text is totally in keeping with the dreamy feel of the page. 

In fact, if you scroll through the IG profiles of all your favorite luxury brands, you’ll notice that simplicity is the common theme. So, if you want to position your company as a classy, high-end brand, this may be the way to go.

Designer brand Givenchy simply includes a link in its Insta bio.

And perfume legend Tom Ford keeps it classy with a single sentence and link. 

If your brand is all about compelling your customers to take action, a motivational Insta bio makes a lot of sense. Whether it’s to take the plunge, love themselves, or make the first move, these motivational Insta bio ideas will inspire and empower users.

Take the dating site Bumble. Its bio simply reads, “Make the first move,” encouraging users to put themselves out there in the pursuit of love.

The Body Shop has long been a part of the ethical beauty movement and uses its bio real estate to promote this and motivate users to love themselves. This is a powerful message from a business in the beauty industry, which is often criticized for setting unrealistic beauty expectations that damage self-esteem.

Adidas keeps it simple in its Instagram bio with the motivational hashtag #ImpossibleisNothing, encouraging users to achieve their fitness goals (while wearing Adidas products, of course).

There’s a reason why people love creative brands. As well as being more innovative, they know how to keep audiences engaged with fresh content and ideas. So, don’t waste an opportunity to think outside the box with your Instagram bio.

Here are a few ideas to help you get your creative juices flowing.

Adding a pun or play and words can show users that you’re a smart brand that isn’t short on wit. Shoe brand John Fluevog Shoes has a punny bio that shows off its originality.

Media company Betches gets creative and brings the humor with the line “POV: You’re the funniest one in the group chat.” Not only does this immediately let users know that Betches is all about the humor, but it tells them exactly who its target audience is. That’s a smart and creative way to connect with the right people right away.

Most of the time, simplicity is the hardest and most creative approach. That’s why we love Zappos’s simple and creative bio, which showcases exactly what it does and how often it does it.

Shoe brand Crocs makes a risky move with this bio which reads, “Follow if you’re a real fan.” But, judging by its 1.6 million followers, it paid off.

When used properly, emojis are a fun way to break up text, get your message across, and show off your brand’s personality. After all, a picture paints a thousand words. With that in mind, you want to choose emojis that really reflect what you’re trying to say and that enhance rather than distract from your message.

Here are a few Instagram bio emoji ideas to inspire you.

Fast Food chain Wendy’s is known for its funny social media posts, and this emoji-only bio is no different. It perfectly sums up what the brand is all about by using just a couple of strategically curated emojis. In fact, we’d go as far as saying this is the best Instagram bio with emoji we’ve ever seen.

Alternatively, you could take a leaf out of Sharlene Robertson’s book and create a uniform look by using the same emoji that reflects your business.

We’re big fans of how toy company GoldieBlox uses emojis in its bio. Simple, creative, and clear, it delivers.

Creating an Instagram cool bio will make your profile shine in a sea of competitors, allowing your brand identity to come through. However, it can be tough to find ways to make your IG bio cool and relevant.

Here are a few examples of brands with unique and cool Instagram bios.

Baby goods company Tasty Tie takes an interesting approach with its IG bio. On top of some well-placed emojis to give it a cohesive look and feel, Tasty Tie does something most other brands don’t. Can you see what?

That’s right! Next to the CTA (tag your little one @tastytie), it says that the brand follows users back. That’s a clever way to grow your following and build an engaged audience.

Of course, not all brands can follow every one of their followers back. So, bigger companies will need to find other ways to stand out and connect with users. Another hack for doing this is to keep your company’s bio short and value-driven. Focusing on your brand’s raison d’etre will give you heaps of credibility and spark trust.

Ethical footwear company Toms does exactly that with a short bio that says a lot.

Sometimes, the best way to demonstrate your brand personality is with someone else’s words. Quotes can be inspirational, quirky, or humorous. Any of the following bio short quotes would work well for a business on Instagram:

• Energy and persistence conquer all things – Benjamin Franklin
• If you don’t like the road you’re walking, start paving another one – Dolly Parton
• Imagination is more important than knowledge – Albert Einstein
• The way to get started is to quit talking and begin doing – Walt Disney
• Success is not final; failure is not fatal: it is the courage to continue that counts – Winston Churchill
• Play by the rules, but be ferocious – Phil Knight
• Every problem is a gift—without problems, we would not grow – Anthony Robbins 

A word of warning, though. When it comes to choosing a quote, it’s vital that you go for something on-brand, unique, and relevant. Adding a quote just for the sake of it won’t garner the results you’re looking for.

For instance, if you’re a lifestyle brand, you should look for positive aesthetic quotes that fit with your products and services and look and feel. A travel provider will probably want to add aesthetic short quotes about the benefits of seeing the world, whereas a sustainable fashion company may want something related to saving the world. 

Just because you have 150 characters to play with doesn’t mean you should use all of them. In fact, as you’ll see in the examples below, sometimes the shorter, the better. Users are short on time, so tell them the essential information in as few words as possible. Trust us, they’ll thank you for it.

Dunkin’ Donuts keeps its Insta bio short and sweet, just like its delicious donuts. Not only does it play off its “American runs on Dunkin’” tagline, but it uses emojis of a donut and coffee to let potential followers know exactly what the brand does right away. Proof that you don’t need to use the full one hundred and fifty words to make something impactful and on brand.

It couldn’t get much more concise than makeup mogul Anastasia Beverly Hill’s bio. In just a few words, it tells us what the brand does, gives us social proof, offers a branded hashtag, and has a clear CTA. Low fuss, high impact.

Ice cream makers Ben and Jerry’s say a lot in a few words with their “Peace, Love, & Ice Cream” bio line. 

Playing around with line spacing in your bio doesn’t just make your content easier to read, it showcases your brand’s personality too. If you haven’t already, get creative with your bio and use punctuation, emojis, or symbols to make a unique-looking bio that’s easy on the eyes.

Alternatively, you can use the IG line break generator or the notes app on your phone to create space in your bio. The best scheduling software will also allow you to create line breaks to highlight key information and make your bio more readable and polished.

Roadside burger joint Shake Shack uses a simple period to create a line break in its IG bio. This breaks up the text nicely, giving the bio a clean and crisp appearance.

In closing…

Getting your Instagram bio right could be just the thing to boost brand credibility and visibility and win new followers. However, you need to have a strong brand identity. Knowing who your brand is for and what you offer allows you to engage your target audience. And when in doubt, keep it short and state your company’s mission. The most important thing to remember about an Instagram bio for your business profile is that it should provide value for your potential customers.

Of course, your bio is only one integral part of managing your Instagram business account . You also have to engage with followers, publish awesome content, and even analyze what your competitors are doing on the platform to truly grow your presence on Instagram.  With the Sociality Engage , Publish , and Competitor Analysis modules, you and your team can easily manage multiple accounts and get all the insights you need to create an effective Instagram strategy. See how they can help your brand up its social media game today.

Courtney is a Brussels-based freelance content writer who helps Sociality.io 🚀 She mentions her interests and expertise as in three very different niches: digital marketing, travel, and politics.

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• The Science of Social Media

The Science Behind the Best Instagram Bios

Small-but-powerful. Front-and-center. Instagram bios are well worth the time and investment to write well and test often. They’re one of the most visible descriptions of who you are and what you’re about! We’ll sort out all the best practices, design tips, and strategies that the top brands and profiles are using today.

Should you go highly descriptive of what you do, or keep it loose and aspirational?

Should you include contact info? hashtags? emoji?

And how often should you update it?

We’ll unpack these questions together and send you on your way with some tips that you can try on your bio today!

The Golden Rule of Instagram Bios: There is no one, right way

First off, let’s start with a golden rule about social media marketing, which applies here to Instagram bios, too.

There’s no one single “correct” way to create an Instagram bio.

We’ll give you lots of tips about best practices and tactics to try, but ultimately you’ll find that there is no consensus on the single best way to write a bio. Your mileage may vary with some of these tips, and you’re bound to find an ideal format — or two — for your brand’s bio.

The one thing we love to remind people of is to constantly be testing and iterating. We’ll get into some tips for testing later in the episode.

Where the bio lives on your Instagram profile page

Let’s define what we even mean when we talk about Instagram bio.

The bio is one of many pieces of information at the top of your profile. This list includes:

• Your Instagram username
• Your actual name, either yours or your business’s
• Your bio – a sentence or phrase or paragraph describing who you are
• and one link

For Instagram business accounts, you get a few extra pieces of information. You can choose a category for your business and add contact information like a phone number or physical address.

We’ll be spending the majority of our time on the bio itself — the sentences or phrases that you can use to describe your profile. But we’ll sprinkle in some tips about usernames and links, too.

Ok, let’s dive right into some of the top tips that we’ve pulled from looking at hundreds of beautiful bios on Instagram.

Tip #1: Make the most of your limited space, and drive people to take an action from your Instagram bio

You get 150 characters to use in your Instagram bio. It’s important that you make the most of it!

One common way that we see brands do this is by focusing the bio on a single action that they want the visitor to take. It’s reminiscent of some of our favorite email marketing advice: that a good email should have one job to do — for instance, getting clicks to a pricing page or driving traffic to a blog.

You can think of your bio in the same way. The quickest and clearest way to drive action from your bio is — quite simply — use a verb. It can be “share this” or “shop that” or anything action-oriented.

N: We’ve seen this work especially well around big campaigns. Often, if a brand is running a campaign, their bio will reflect it — the text will be updated, the link will be related, and all of it will point visitors to a single destination.

A few other examples of “single jobs” that a bio can do include:

• sending visitors to a community hub
• letting visitors know how to get in touch with you with support questions
• promoting a branded hashtag or a fellow Insta account — more on this in a bit
• reinforcing your brand’s positioning
• sharing a bit of social proof via a review or press mention

Having so many options here adds to the fact that you can — and maybe should — update your Instagram bio with regularity. From what we’ve seen on the Instagram bios of the brands we researched, it can be a good practice to refresh your bio every month , either as part of a monthly social media audit or whenever a fresh marketing campaign comes up.

Seeing this list also makes me think about our first rule of Instagram bios: there is no one “correct” way to do a bio. We saw some brands that included almost every job in a single bio!

All this talk about calls-to-action dovetails nicely with our next tip:

Tip #2: Make your one bio link count — either match the link to your bio or try a multi-URL landing page.

At Buffer, we’re big fans of the latter — using the link to send folks to a landing page with multiple URLs. We built this into the Buffer product with our new Shop Grid feature, which comes with Buffer business plans .

The way it works: You get a single URL to put on your Instagram profile, and that URL links out to a landing page that shows off a number of different links based on your previous Instagram posts. You can assign a link to every post, essentially making your whole Instagram feed clickable.

Shop Grid has been especially useful for ecommerce brands and profiles that show a lot of products in their feed. I’ve seen it work really well for marketers and personal brands, too.

Additionally, there are tools like Link Tree that let you add any links to a single landing page — perhaps a link to your homepage, your YouTube, and your contact forms, for instance.

No matter what tool you use, the multi-URL landing page can be a great asset for your bio. If you’re encouraging visitors to take action from your bio, you can send them straight to the bio link. And same goes for any messaging you have in the captions of your Instagram photos.

Tip #3: Add Line Breaks to Your Bio

Line breaks are the hard returns that let you place text on the next line below. You’ve probably seen them used in Instagram captions and many other spots. You’ve probably even seen them in some cool Instagram bios. These list-style bios are some of the most popular ones out there.

They can be a really effective way to communicate information and space out the different attributes of your bio .. if, say, you have your company tagline, followed by a branded hashtag, followed by a call to action.

But of course, if you’ve tried to do this for your bio, you might have found that line breaks can be a bit tricky to implement.

Here’s what we’ve found to get this to work:

• Get out your laptop or log onto your desktop and visit instagram.com. Then go to your profile page and click Edit Profile
• This opens up your Instagram profile settings, and you can type directly into the bio from here. Simply use the Enter key to put in a new line break.
• Voila! When you click “submit” it should save your bio just as you intended, with all line breaks included

Tip #4: Put emoji in your bio

If you’re keen on having a bio that stands out, there are few things more eye-catching than a well-placed emoji next to a block of text.

Of course, you’ll want to make sure that any emoji you use are on brand and in context to what you’re saying in your bio. We don’t recommend using emoji for emoji’s sake — although that probably would catch someone’s eye.

A few examples that we really love include:

• Using an emoji that captures the essence of your product — say the coffee emoji if you’re a coffee seller or the palm tree emoji if you work in the vacation space
• A globe emoji for travel brands or remote work teams
• And one of the most eye-catching ones I’ve seen: the red SOS emoji when talking about ways to get in touch with your customer support team

In addition to emoji, you can also use special characters like hearts or boxes or wingdings — any of those fun black-and-white shapes that you might’ve seen before online or in text editors.

To add emoji, you can do it right from the Instagram app in your profile’s settings, and to add special characters, you can do this in the same way you added line breaks – by logging in to the web version of Instagram and editing your bio from there.

Another way to design a noticeable bio is something we’ve hinted at multiple times already this episode:

Tip #5: Use hashtags and @mentions right in your bio

Linking to other profiles and hashtags is not only eye-catching, it’s also useful. Any hashtags or profiles you put in your bio are tappable — they’ll take you to that person’s profile or the Instagram listing for the hashtag.

Many brands use the @mentions to link out to sub-brands — for instance fashion brands might link to labels within the brand.

And for hashtags, we commonly see this used with branded hashtags. We have one of our own — #bufferlove — that we use to track positive word of mouth and kind words about Buffer. The travel brand Away used the hashtag #travelaway as its branded keyword, right in the bio.

One of the neat things about adding hashtags to your Instagram bio is that it can help with discoverability for your content. It’s like having a bonus Instagram feed.

And on the topic of discoverability, that reminds me of some of the hidden power of your name on Instagram.

When people are searching on Instagram, the only parts of your Instagram profile that will be included in search results are your name and username. That’s it. So if you stuff your bio with the word “apparel” 10 times, Instagram search won’t know about it.

But, if you add that keyword to your display name on Instagram, or if you’re lucky enough to have grabbed a username with the keyword in it, then Instagram will recognize it in search results. For instance, with Buffer, we could have our display name as Buffer – Social Media Marketing.

• First, you have only 150 characters in your bio, so keep this in mind as you’re crafting your message.
• Second, think of the “one job” that your Instagram bio has. Do you want people to shop? To come to your website? To share with a hashtag? Don’t be afraid to ask for it.
• Third, make the most of your one Instagram link. Tools like Buffer’s Shop Grid give you extra options to make this link go further.
• Fourth, format your bio in an eye-catching way. Consider a list-style bio with line breaks, or add relevant emoji to the different aspects of your description.
• And fifth, consider your bio as one piece of the overall presentation of your profile. Optimize your username for search, add contact info and categories for your business, and give thought to the link you’re using.

Remember: there is no single “correct” way to craft an Instagram bio.

We hope that these tips have been helpful for giving you ideas on what to try next.

If anything, the key takeaway for me with all this is that it makes sense to keep trying new things! Change up your bio once a month or whenever a new campaign or new focus comes up.

We can’t wait to see what you come up with.

How to say hello to us

We would all love to say hello to you on social media – especially Twitter!

• Heather-Mae on Twitter
• Dave on Twitter

Thanks for listening! Feel free to connect with our team at Buffer on Twitter , Buffer on Facebook , our Podcast homepage , or with the hashtag #bufferpodcast.

Enjoy the show? It’d mean the world to us if you’d be up for giving us a rating and review on iTunes !

About the science of social media podcast.

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing tactics from brands and influencers in every industry. If you’re a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you’re sure to find something useful in each and every episode.  It’s our hope that you’ll join our 27,000+ weekly iTunes listeners and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team . Feel free to get in touch with us for any thoughts, ideas, or feedback.

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28 Best Instagram Bio Ideas That Capture Attention

Your Instagram bio is valuable real estate. Find creative ideas for your bio and see real-world examples from notable brands and influencers.

The Instagram bio often is treated as an afterthought—a line or two about your company you hastily fill out when creating your Instagram account.

In reality, your Instagram bio is a valuable social media marketing opportunity that welcomes users to your profile, creates a first impression of your brand, conveys key information about your business, and turns profile visitors into followers and followers into customers.

Ahead, get inspired by our collection of catchy and effective Instagram bio examples, discover useful tips, and learn how else you can optimize your profile to make the most of your  Instagram marketing efforts.

What is an Instagram bio?

An Instagram bio is a short 150-character summary about yourself or your business, displayed to other users underneath your profile photo. Your bio is commonly the first engagement you have with your audience.

Your Instagram bio includes:

• A 150-character description that may include contact information or other relevant details about you and your business. You can also use emojis, hashtags , and ( with a bit of extra work ) even line breaks to create a fun, readable bio that stands out.
• One website or external link.
• A display name, which you can customize separately from your handle (i.e. John Doe and @johndoe, respectively). 
• Your  Instagram verification badge , if applicable. 

Helpful resources

• 20 Inspiring Instagram Post Ideas for New and Unique Content
• Pinterest Ads: A Beginner’s Guide (2024)

28 good Instagram bio ideas

Click to jump and browse bio ideas for each industry:

Fashion/apparel

• Beauty/skincare
• Technology/electronics

Food and beverage

Miscellaneous, 1. campbell cole.

2. Manitobah Mukluks

Footwear brand Manitobah Mukluks has an Instagram bio with a carefully curated visual aesthetic. Complementary Instagram bio photos and Stories thumbnails give it a clean, on-brand look. It also has a Linktree URL.

3. KaiKini Bikinis

KaiKini Bikinis  reiterates its brand values and product attributes in its bio. It also provides a link to the brand’s main website .

4. Johnny Cupcakes

Johnny Cupcakes gives followers a peek into founder Johnny Earle’s everyday life. Social proof in the form of a nod from The Boston Globe and plenty of emojis give this Instagram bio the perfect balance of business and fun.

5. iHeartRaves

iHeartRaves also uses emojis, which are particularly appealing to its younger, music-festival-going audience. Its bio further includes a link to its sale items.

6. Patrick Adair Designs

Patrick Adair Designs has a more subtle approach to emojis, using arrows to direct users’ eyes to its Linktree URL. Its Stories go behind the scenes and show off the custom, handmade process that goes into its rings.

7. Beth Macri

Custom jewelry brand Beth Macri has a simple Instagram bio that focuses on its attributes and values—no emojis included. The bio describes the brand and directs users to a Linktree URL.

Beauty and skincare

Blume ’s creative Instagram bio is concise, witty, and targeted at women. It also features its main shop page on the brand’s own website, sending people to a page where they can shop directly.

9. Poo-Pourri

Unsurprisingly, Poo-Pourri has one of those funny Instagram bios featuring a completely distinct and on-brand voice, effectively conveying its humor. A Linktree link drives users to important URLs, and it also tells people where to purchase products in-store.

10. Rocky Mountain Soap Company

Rocky Mountain Soap Company uses nature-inspired emojis, in keeping with the company’s products, and hashtags to go along with the theme. The Later link in bio link takes users to a shoppable Instagram feed.

11. ColourPop Cosmetics

ColourPop Cosmetics uses its Instagram bio to remind users that its products are cruelty-free. It also lets visitors know where they can find the brand in-store.

12. Love Hair

Love Hair  reiterates the benefits of its products and drives users to its website homepage. It also has a Linktree link where users can click to shop.

Technology and electronics

13. master & dynamic.

Master & Dynamic  keeps it minimal with a simple tagline and LikeShop URL. Stories highlight individual products, and the bio is simple and clean—just like M&D’s imagery. 

14. Quad Lock

Quad Lock has a uniform, icon-based approach to its Stories thumbnails, with black backgrounds and striking white graphics. Its bio highlights its free shipping policy as well as a link to the brand’s main website .

15. Studio Proper

Studio Proper , which also sells cases for phones and electronic devices, uses the inverse for its Stories thumbnails: a white background with black illustration. Here, the Instagram bio features the brand’s tagline, a brief description of its product attributes, a cross-promotion to its B2B channel , and its website URL .

16. Zero Gravity

Zero Gravity  doesn’t skimp on the emojis, even using one to title its Stories. This is the first instance in this list with a link to a Jotform form where customers can submit feedback. This signals to existing and potential customers alike that doing business with ZG would be a positive experience.

17. Au Lit Fine Linens

Au Lit Fine Linens has a clean, yet creative Instagram bio. Clean graphics on a muted background make up the thumbnails for its Stories. “We change the way you sleep,” promises the brand. It uses its clickable link to promote a link in bio URL.

18. St. Frank

St. Frank leads its Instagram bio with a form of social proof: Vogue magazine giving the brand praise for its textiles products. The brand also uses the bio to promote its ethical practices, brick-and-mortar locations, and free shipping policy for qualifying orders.

Like St. Frank, Hem uses its Instagram bio space to promote its brand promise and mission. It also promotes its account dedicated to limited edition products, and includes a link in bio URL.

20. Floorplan Rugs

Floorplan Rugs uses its Instagram bio space largely to promote its bricks-and-mortar locations. It keeps things simple, with the ultimate goal of driving Instagram traffic to become website traffic or foot traffic at its store in LA.

21. Press Healthfoods

Press Healthfoods ’ Instagram bio reads like a list of bullet points, which is ideal for a quickly scrolling mobile audience. It reiterates brand values and includes a Linktree URL.

22. Perfect Keto

Perfect Keto seems to use emojis for one reason: to draw users’ eyes to the area it wants to emphasize. Story collections include healthy Keto tips and motivation, podcasts, and recipes, and the URL drives to a specific product page.

23. Ugly Drinks

Ugly Drinks has a cool Instagram bio with an easy-to-read list approach, emojis that match the playfulness of the brand, and a nod to the causes it supports. It has a Linktree URL and also promotes the brand’s TikTok account.

24. Pure Cycles

Pure Cycles has a few key elements that make its Instagram bio one of the best: light use of emojis, well-designed Stories thumbnails, and a link to its website. Like some of the other examples, it also shares a CTA for customers to post UGC and tag the brand.

25. Faucet Face

Faucet Face sells water bottles, but its Instagram bio is about more than just that. It uses emojis and messaging to share the brand’s mission. Stories highlight the brand’s story and how it lives its mission, health and wellness tips, footage from events, and ideas on how to give back to the community.

26. Two Wheel Gear

The Two Wheel Gear Instagram bio has five key elements that make it effective. The bio includes a tagline, description of the products, location, UGC CTA with hashtag, and a Linkpop URL.

27. The Giving Manger

The Giving Manger  has used a number of elements in its Instagram bio: a heart-warming and emotional appeal to users, simple emoji, and website URL. Stories give a look into how the product works, what comes in each kit, and traditional ideas to start with your family.

28. Holstee

Holstee is a bright and playful brand, and its bio reflects that. It keeps things simple, with a tagline and link in bio URL—plus minimal but beautiful design for its Stories thumbnails.

What makes a great Instagram bio?

It may not seem like you have much room to work with when you consider everything your profile should accomplish. The best Instagram bios will:

• Highlight essential information about your business (your brand name, category, etc.), which you can change in your profile settings
• Provide Instagram users with a way to get in touch with you
• Showcase   your brand   and your personality, matching your   voice   and style to your site and other social platforms
• Establish your   unique selling proposition , helping your target audience understand what makes your brand valuable to them
• Drive actions, such as sharing or viewing content, registering for an event, or heading to your site to make a purchase

Luckily, there’s an array of Instagram features you can use alongside your written bio that help cover these considerations and create a profile that helps users quickly understand your business, what you’re selling, and how they can take further action. The tips below will help you understand   how to make money from Instagram   and drive traffic more effectively with a perfect bio.

Copy and paste templates for your Instagram bio

Template for your instagram bio.

It might help to come up with a rough template for Instagram bios. You can use as many or as few of the following main elements as you like:

• Brand tagline
• Brand description
• Product attributes
• Where to shop

CTAs to copy and paste for your Instagram bio

• Shop the sale 🔥
• Check out the latest 🔥
• View the collection ⬇️
• Check out the website
• 📧 Subscribe
• Follow for discounts and news!

Tips and tricks to create the best bio for Instagram

Before we get into how to make the best Instagram bio , let’s take a look at the elements that make up this part of your profile.

Since you only have a limited number of characters at your disposal, there are a handful of objectives you need to prioritize in your bio before you start optimizing the rest of your profile.

Tell profile visitors who you are and why they should care

However you choose to express it, the first thing your bio needs to accomplish is explaining what your business offers and who you serve.

When new users discover you on Instagram, you quickly need to give them the info they need to stay interested. As on most social media platforms, you won’t have a user’s attention for long, so use concise copy that gets your point across quickly.

For many brands, such as Knix in the example below, that means explicitly spelling out who they are in clear and simple terms.

Think outside the box

Your bio doesn’t need to rely solely on text. You can make it stand out by using:

• customized fonts (just copy and paste the text into your bio)
• ☕️ fun emojis to add personality
• ↴👇 directional characters or emojis to draw attention to specific parts of your bio, like a clickable link to your website

The following websites are great tools for finding ways to creatively present your Instagram bio. They offer copy-and-paste options for ensuring the code and formatting matches the way you want it to look:

• LingoJam Fancy Text Generator : change the fonts and add bold or italicized formatting
• Cool Symbols & Fonts : get characters, symbols, and emojis to add to your bio, as well as change fonts
• Line Breaks for IG Captions : add line breaks and spacing to your Instagram bio
• Emojipedia : a “dictionary” of emojis, complete with description and the ability to copy and paste

Mind your profile photo

Your profile photo is one of the first things people will notice in your Instagram bio. Make sure you use a high-quality photo or image that is easy to recognize, captures the essence of your brand , and matches your other social networks.

Your logo is often perfect for the profile picture. Keep in mind the minimum profile picture size is 110 by 110 pixels. Stay below 200 by 200 so visitors don’t see a stretched or blurry photo when visiting your profile. 

Choose the right username and display name

Your username or handle is one of the most important aspects of your Instagram bio. It’s located at the top of the bio, and determines how people search for your brand. Use your business name if possible. If it’s already taken, make sure that the first part of your username includes your brand name, then add a small detail about your business to make your handle unique (e.g. @yourbrand_us, @yourbrand_men).

You can also add a display name, which will appear below the username and photo in your Instagram profile. Use this field to write out the full name of your business, complete with capital letters and spaces.

Include a call to action

Featuring a call to action in your bio’s copy can be a valuable addition. Strong CTAs significantly increase the likelihood users will take the action you’re describing, because they explain exactly what to do and how to do it.

There are a number of different actions you can prioritize in your bio (you can even squeeze in a couple of different CTAs) so consider what would be most valuable to your business and make room for that.

Here are some approaches you can take with your CTAs:

• Be direct: “Click our bio link to shop our latest products.”
• Encourage users to share: “Tag #brandedhashtag to be featured.”
• Promote a limited time offer: “Shop our Black Friday sale.”
• Highlight a contest: “Share your favorite flavor for a chance to win!👇”

No matter the CTA you use, there are a few best practices to keep in mind:

• Put your highest priority CTA at the end of the bio. People will be more likely to take that action after you’ve established who you are. Plus, it puts your CTA in close proximity to your link.
• Give clear instructions where needed. If you want to get users to contribute to your branded hashtag, opt for something like “Share your unboxing experience with #opensesame” with a clickable hashtag at the end.
• Start with the action. Begin your CTA with a verb (Start, Shop, Tag, etc.) to get straight to the point and eliminate unnecessary words.

Keep in mind that you can adapt your bio to promote special events, like a seasonal sale, contest, or upcoming trade show. You can always swap in new CTAs and links to prioritize limited-time offers or events.

Make the most of your bio link

You only get one clickable link within the bio of your Instagram profile. Here, you can add a link for followers to visit your website, a Messenger bot, a specific campaign, or anywhere you want to drive traffic.

Since the vast majority of Instagram users are on smartphones, it’s important to make sure your bio link is optimized for mobile devices. Shopify’s free Linkpop  link in bio tool allows you to create a custom URL, connecting your Instagram followers to a mobile-friendly, curated page of important links like your online store, content, products, and more.

Many brands link out to their website’s homepage by default until they have the chance to promote something specific. You can also link to:

• Your latest product launch to ride the wave of any other Instagram marketing efforts that bring attention to it
• A link curation page, powered by a tool like Linktree , to promote a variety of links
• A signup page for a course, email list, contest, etc.
• Your latest article or video, if content is at the heart of your business
• An event registration page, such as a Meetup or tradeshow

Just be sure to adapt your bio copy to incorporate a CTA for your new link when you add one.

If you want to track how effective your bio link is at driving traffic relative to other Instagram sources, you can use a URL shortener like Bitly , along with UTM tracking, to measure click-throughs.

Whatever you choose, keep your goals in mind and how you’ll achieve them in your business profile and content. You can change your bio link as often as you want and increase its effectiveness by letting users know in individual posts and stories to check out your bio link for more info.

Add “action buttons” to help users reach you

It’s extremely common for users to contact you after they come across your brand on Instagram.

Sometimes they’ll send you a direct message, but if that’s their only option it can quickly become hard to manage. That’s why it’s important to direct customers to your preferred channels, whether it’s a phone number, email, or even directions to your store if you have a physical location.

Filling out your contact information on Instagram shifts most of this responsibility from your written bio to the appropriate “action buttons” that customers can easily find when they visit your profile.

You can do this by editing your profile and tapping Contact Options.

From here, you can enter contact information or channels that make it easy for customers to reach you, such as:

• phone number, which you can set for users to either call or text
• email address, which will open the user’s default email app, ready to compose a message to the provided address
• physical address, which will be converted into directions, allowing users to pull up your business on a map and see where it is in relation to their current location
• third-party services to book an appointment, buy a ticket, and more through platforms like Booksy and Eventbrite

People will use the contact information you provide, so only enter information for customer service channels you actually support. If you don’t have a phone line dedicated for customer support, don’t add in your personal phone number just because you want to have something there.

This contact info will appear as clickable buttons on your profile when viewed through Instagram’s mobile app.

Enable Shopping on Instagram to showcase your products

You may have noticed the Shop action button in some of the examples above.

The Shop tab will appear by default after you set up Shopping on Instagram and start tagging images with product tags. You can easily set this up in your own Shopify store.

The Shop tab is also home to all the content featuring your product tags, giving users the opportunity to shop your collection through the photos you’ve posted. They can tap on any of these photos to view them and to learn more about the products featured and tap once more to visit the product page on your website to make a purchase.

Try to only use product tags on photos that clearly show off your products in order to create a carefully curated gallery under your Shop tab.

Curate Highlights for your profile

Instagram Stories are an essential part of Instagram marketing, and Story Highlights are groups of Stories you can present as clickable thumbnails on your Instagram profile. Highlights give Stories a longer lasting presence on your profile, and you get to name and organize them as you see fit.

These Highlights will live in your profile indefinitely, right underneath your bio, above your feed, and when clicked will show the saved Stories one after another. United By Blue has curated Stories for product collections, its environmental cleanups, its online store, news, and press.

Highlights are made up of two parts:

• Highlight name : name individual stories as well as thumbnail Highlights
• Highlight covers : the custom icon or image that represents the topic of the Story shown in the thumbnail

Not only will your expired Stories of the day be given a longer lifespan, but you’ll be able to feature content that strongly represents your brand at the top of your feed, where users are most likely to see it.

This gives you a chance to control the narrative, and even produce Stories with the express purpose of turning them into Highlights.

Creating Highlights is easy:

• Head to your profile page and tap New+ under your bio.
• Select all the Stories in your archive that you want to add to this specific Highlight. Choose them based on a specific theme or a narrative you want to convey.
• You’ll then be asked to name your Highlight. Note that you only get a maximum of 15 characters, including spaces, so you want to be clear and creative enough to grab attention on your profile.
• The last step is to edit the cover image (you can even create a Story to specifically use as your cover), and then your Highlight will be published to your profile. You can add to your Highlights at any time by simply clicking on it and pressing Edit.

There are countless ways you can organize your Highlights, but some of the more common themes include:

• Event coverage or event details
• User-generated content
• Product tutorials
• “How it’s made” content
• Behind-the-scenes content
• Product features or highlights of bestsellers
• News and announcements

Share a "social media only" promo code

To give followers extra incentive to jump over to your site and make a purchase, consider putting a coupon code in your bio. Nutriseed does this in its Instagram bio, offering followers 10% off their first order.

Discounts and promo codes are proven conversion drivers. Not only do they drive users to your site to make a purchase, they also give you a more accurate way to track these conversions. Use a code unique in your Instagram bio so you can see exactly how many sales you’re driving.

Then dig deeper into the data and see what those people are buying. Use those insights to inform your Instagram strategy. If there’s lots of interest in a particular product, do a Q&A on your Stories about it. Partner with a local Instagram influencer to promote your brand. The possibilities for insights truly are endless.

Create the perfect Instagram bio for your brand

As you build relationships with others on Instagram and post new content for your current followers, be sure to check our tips on how to get more Instagram followers and what to post on Instagram . Users are bound to visit your profile out of curiosity or for a quick update about your small business. 

From Instagram bio quotes to creative ideas, you can make a strong first impression on behalf of your brand and convince visitors to stick around for a while, or even follow along.

• How To Use (Meta) Facebook Ads Manager: A Guide for 2024
• How To Write Instagram Captions for Likes & Comments
• How To Get Verified on Instagram (Blue Check) in 2024
• Instagram Handle Usage on Business Cards (Guide )
• How To Set Up and Use Meta Pixel (Formerly Facebook Pixel)

Instagram bio FAQ

How many characters are in an instagram bio.

There are up to 150 characters in an Instagram bio. That seems like a lot of room for your content, and it can be, but your word choice must be concise and impactful.

How do you put a clickable link in an Instagram bio?

To add a link to your Instagram bio:

• Open your Instagram mobile app.
• Visit your profile by tapping the person icon on the bottom right.
• Tap Edit Profile at the top of the screen.
• Add a link to your website or landing page in the format of shopify.com.
• Tap Done to save your bio.

How do you center an Instagram bio?

To center your Instagram bio:

• Open the Notes app on your phone. Create a new note.
• Paste your bio and add spaces to it.
• Copy the bio from Notes by selecting all (including spaces)
• Open the Instagram app and go to Edit Profile.
• In the bio section, paste the text.

The amount of spaces you add to the text will dictate if it gets centered or not. If not, go back to Notes and adjust the spaces as you like.

How do you edit an Instagram bio?

To edit your business information on Instagram:

• Go to your account.
• Tap Edit Profile.
• Under Public Business Information you can edit the following: the Facebook page your Instagram account is connected to, business category, and business contact info.
• Once you’ve finished updating your business info, tap Done to return to your profile.

How do you add a location to your Instagram bio?

To add the location of your business on Instagram:

• Go to your Instagram account.
• Under Public Business Information you can edit your company location.
• Once you’ve finished updating your location, tap Done to return to your profile.

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Instagram Bio Ideas: 25 Examples You’ll Definitely Want to Copy!

In need of some Instagram bio ideas and inspiration? We've got you covered.

In need of some Instagram bio ideas and inspiration? 

Writing an effective Instagram bio might seem straightforward, but it can actually be quite hard to do.

Should you be descriptive or concise? Humorous or serious? And what about your call-to-action?

In the following post, we’ll walk you through 25 different Instagram bio ideas to help you make a great first impression, explain what your business does, and convince new visitors to click the “follow” button!

Instagram Bio Ideas #1: Keep it Short & Simple

While some brands like to share as many details as possible in their Instagram bio, your bio for instagram should be short and simple — especially since you only have a few seconds to make an impression!

Here are a few businesses that have mastered the art of succinct, simple copy that gets right to the point:

Despite being under 70-characters long, the Kourtney Kardashian-owned Poosh totally nails their Instagram bio. There’s a quick shout-out to their founder, a short description of the brand’s offering, and a small call-to-action. Perfectly simple.

#2: Mother Jones

Mother Jones ‘ bio is actually on the longer side when you compare it to some of our other examples, but it’s still a great example of punchy, straight-to-the-point copy.

A word of warning: while writing a short bio could be a great move for your brand, its important to still provide some context about what you do and offer — especially for new visitors who aren’t acquainted with your brand.

This is what we love so much about Mother Jones’ bio. Despite being just 7 words long, it’s engaging and immediately explains what they do.

Casper is a master of witty and playful turns of phrase — and this clearly applies to their Instagram bio as well.

Rather than dwelling on all the great things they do (like their award-winning mattresses, travel-sized pillows, night lamps, and more), they offer a single inspirational line: “Changing the way the world sleeps.” Can you tell that we’re hooked?

#4: Great Jones

Like Casper, cookware company Great Jones has totally nailed the short-and-sweet bio that gets right to the point. It only takes a quick glance to figure out exactly what they do and offer.

It doesn’t get much simpler than this! The Copenhagen-based clothing brand Ouur is known for its simple designs and “do more with less” philosophy, and this seems to apply to their Instagram account as well.

Rather than sharing any details about their brand or products, they’ve chosen instead to simply include a link to their homepage.

Instagram Bio Ideas #2: Get Descriptive

While short Instagram bios work for some brands, sometimes it makes sense to offer up a little more detail — like if you run a physical store with set hours or you sell a complex product. Of course, Instagram limits bios to 150 characters, so it’s hard to be overly descriptive.

Check out the following brands for some great Instagram bio ideas that are on the longer side.

#6: Relationships

If your business has a physical location (or locations), it’s a good idea to use your Instagram bio to highlight important details, like your hours of operation and location.

Check out how Relationships does it. The Brooklyn-based art and design store covers all the bases in their Instagram bio: what they do, when they were founded, by who, and their hours, website, and location… All without being long-winded.

#7: Plant People

Here’s another great example from Plant People . The CBD company uses their Instagram bio to explain their products and philosophy, as well as their initiative of planting a tree for every product sold.

#8: Home Union

Specialty vintage furniture store Home Union is another brand that’s managed to pack a lot of information into just a few lines of text — but it doesn’t feel overwhelming!

As with our previous example, because Home Union operates a physical retail store in Williamsburg (along with an online store), it makes a lot of sense for them to highlight their location, hours of operation, and other important info.

Here’s another great example of a descriptive Instagram bio, this time from Later !

If your business sells a service rather than a physical product, you should consider using your bio to highlight new features. For example, we recently launched a free version of Linkin.bio , so of course we gave the new feature a shout out in our Instagram bio!

Remember: your Instagram bio doesn’t have to be static. Update it as often as you like — especially as you add new and interesting features to your offering.

#10: Wild Lather

If you’re selling a complex product or service that needs some explaining, your Instagram bio could be a great place to do it.

Check out how Wild Lather covers its unique product features in just a few lines of text.

Instagram Bio Ideas #3: Include a Call-to-Action

Including a call-to-action in your Instagram bio is really important, especially if you want your followers to take some kind of action, like shopping for your products or reading your latest article.

Here are a few brands that do the Instagram bio call-to-action really well:

#11: MeUndies

We’re big fans of MeUndies . From their fun-filled aesthetic to their cheerful captions and body-positive philosophy, it’s no wonder they’re such a success!

They also make it really easy for their followers and new visitors to shop their products — thanks in part to the clear and compelling call-to-action in their Instagram bio:

Like many other brands, MeUndies uses Linkin.bio by Later to drive traffic from Instagram to their website and product pages.

With Linkin.bio, you can tag your Instagram posts with any link you want (think product pages, articles, and blog posts!) to turn your feed into a clickable, optimized landing page.

And in case you missed it, we just released a free version of Linkin.bio , so  everyone can start driving more website traffic and reaching their sales goals through Instagram with Later!

#12: Verve Coffee Roasters

Like MeUndies, Verve Coffee leaves little room for error in their Instagram bio — the moment you land on their profile, you’ll see the “SHOP OUR POSTS” copy in all-caps, reminding you that all the delicious coffee they feature on their feed can be yours.

All it takes is a quick tap and you’re on Verve’s Linkin.bio page, where you can make a purchase:

#13: Care/of

If you’re an ecommerce brand, it makes a lot of sense to use the link in your bio to drive traffic to your online store — but that may not always be the case.

Take Care/of for example. Rather than going for the quick sale, the vitamin brand has chosen to drive traffic to their homepage where visitors can learn more about their products and offering (and possibly any promotions they’re running).

#14: POPSUGAR

What we really love about POPSUGAR ‘s Instagram bio call-to-action is how clear it is! There’s really no room for interpretation.

#15: The GIST

Here’s another great example from The GIST , a women-focused sports news company. Since they don’t sell any products, they use their Instagram bio to drive newsletter signups:

Instagram Bio Ideas #4: Add Relevant Tags & Hashtags

Thanks to an update from earlier last year, any username (@) or hashtag (#) that you add to your Instagram bio will now become clickable links as well.

This is a great feature to take advantage of if your business operates several Instagram accounts or you collect user-generated content (UGC) from your branded hashtag.

Here are a few brands that have mastered the art of tagging in their Instagram bio:

#16: Complex

From trends in style, pop culture, music, sports, sneakers, and more, Complex covers a lot of ground. And here’s the great thing: you can access it all from their main Instagram account!

This is a really great use of their Instagram bio — by tagging all of their sub-accounts, Complex’s followers can quickly and easily switch between different topics and channels, like their Complex Style account.

While this may not work for everyone on the same scale, it’s a cool strategy nonetheless.

#17: Ciele Athletics

Whether you’re promoting a short-term campaign or collecting UGC to repost to your account, including your branded hashtag in your Instagram bio is a great way to share your community and invite others to participate in it as well.

Watch and learn from sporting good company Ciele :

Don’t have a sub-account to tag in your Instagram bio? Take a page out of Toko ‘s book for another creative use of the bio tagging feature. The low-impact products company wisely uses the feature to tag the retailers that sell their products.

Not only is this great social proof for the brand, but it clearly points users to where they can make a purchase!

#19: Netflix US

Here’s another great example of the in-bio tagging feature in action, this time from Netflix . The global streaming service often uses their bio to promote different movies and TV shows — this time, they’re using it to promote action films via their Uppercut account.

#20: Sonder

What we really like about Sonder’s Instagram bio is their clear call-to-action to use their branded hashtag. This is a great strategy to get your followers in the habit of posting with it!

Instagram Bio Ideas #5: Bullet Points & Unique Design

Bullets can sometimes be easier to read and consume than a block of text — and since you only have a few seconds to make an impression when someone visits your Instagram profile, this is maybe a strategy you should consider.

Check out how the following brands are doing it:

#21: Magic Spoon

What’s so great about bullet-form Instagram bios is they’re incredibly easy to read and absorb — you can make 5-6 quick points about your brand and products.

Check out how Magic Spoon does it. Each line offers either a tidbit of product info or a call-to-action to use their branded hashtag or enter their giveaway.

Instagram Bio Hack: If you’re struggling to get your copy alignment right, log in your Instagram profile on your desktop and edit your bio from there!

#22: Summer Fridays

Skincare brand Summer Fridays also nails the bulleted list-style Instagram bio. They start with a short description of their brand and products — and then, very creatively, they use country flag emojis to inform users where they can find their products.

#23: Werklab

If emojis aren’t your thing, you can take a page from Werklab’s book and use  actual bullet points instead — try to keep things consistent with your brand and aesthetic.

Another great use of the bullet point-style Instagram bio comes from DRAM — check out how they use each line to highlight a factoid about their brand and products:

#25: HealHaus

The Brooklyn-based wellness community space HealHaus is another great example of an effective bullet point-style Instagram bio. What we really like is how they’ve spaced out the information in their bio — it makes it really easy to read and grasp right away.

These are just a few Instagram bio ideas to get your juices flowing! At the end of the day, you need to create a bio that works for you and your brand — that’s number 1!

Which Instagram bio style do you like the most? Let us know in the comments!

Get more traffic and sales from Instagram with Linkin.bio by Later – it’s free!:

Benjamin is a Content Marketing Strategist based in Toronto.

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Instagram Bio: 10+ Ideas and Examples for Amazing Instagram Bios in 2021

Do you want to update your Instagram bio? Looking for ideas and examples to create an amazingly attention-grabbing and engaging Instagram bio? Well, then, you just need to keep on reading.

Writing a good Instagram bio seems so darn simple, doesn't it? Well, only until you actually sit down to do it, that is. Because the moment you begin, you quickly realize that there's more to it than just adding a line about yourself and your contact information. In this guide, you'll discover more than 10 ideas, tricks, and examples of good Instagram bios to help you create an amazing bio for your brand. Ready? Let's take it from the top, then.

What is an Instagram Bio?

The Instagram bio is a section of your overall profile, located underneath your Instagram username, where you can list information about yourself or your business. And it's what you include there that can make or break the first impression someone will make about you. Overall, the bio should include a short description of you or the business, your contact information, any hashtags that are relevant to you, emojis, if you want, and of course, your website URL. The problem? How to put it all together to make a lasting and good first impression...

How to Create a Good Instagram Bio

We’ve all seen those Instagram bios that stop us in our tracks—the ones that are so cleverly written they make us want to instantly follow that account. “That’s what our brand’s Instagram bio needs to be like,” you tell yourself as you continue to admire that profile. But, here’s the truth: Writing about yourself or your own brand is hard. Even the most clever writers struggle with crafting a solid bio. And, that challenge becomes even tougher when you only have 150 characters to get your point across—all while being impactful and engaging. Are your palms sweaty yet? We don’t blame you. Knowing just want to put in your brand’s Instagram bio is tough. Fortunately, there are some key tips you can put into place to craft good Instagram bio that’s just as attention-grabbing as the ones you always admire.

Why Your Instagram Bio Matters

Before you roll up your sleeves and get into the Instagram bio ideas and tips we've got for you, it’s important to understand the role that your Instagram bio plays in your overall strategy. Yes, your Instagram bio is short. But, it’s still important. Think of your bio as the elevator pitch for your entire account. It shares who you are and what you do. That’s important information for users to know when they’re deciding whether or not your account is worth a follow. Think about it this way: Would you want to engage in a continued relationship with someone who shook your hand, said his or her name, and then that was it? Probably not. The same holds true for your Instagram bio—it’s your chance to introduce your brand and make a positive impression that encourages people to hit that “follow” button.

How to Write a Damn-Good Instagram Bio

Alright, so a good Instagram bio is crucial. But, how can you piece together a solid one for your own brand? Here’s what you need to know.

#1: Keep it Simple

Let’s start with the basics: The name that appears at the top of your bio. While it’s tempting to branch out and get creative there, it’s best to list the actual name of your brand. So, for example, you should list “Pinecone Outdoor Outfitters” instead of something catchy like “All About the Outdoors”. Why is this important? When interested people seek out your brand on Instagram, they’re probably going to use your name. If that doesn’t appear there, you won’t show up in the results—and, rest assured, people won’t spend a ton of timing looking for your account if you don’t immediately pop up. If you do want to get a little more creative with your Instagram name, you do have one solid option. Check out this example from Headspace (mindfulness app):

Outside of your name, you should aim to keep the entirety of your bio relatively simple and straightforward as well. As we mentioned, it’s your digital elevator pitch—meaning you want to get to the gist of who you are and what you do. This doesn’t need to be a long-winded manifesto. Just ask yourself this one simple question: What would you say if you were shaking someone’s hand and introducing your brand at a networking event? That simple inquiry will help you zone in on those important details that you should be sure to touch on within your bio.

#2: Zone in on Keywords

You know the importance of keywords. While they aren’t searchable within your Instagram bio the way you might expect them to be, including some keywords relevant to your audience and your niche can be helpful. Grab a notepad and jot down some words that people would be looking for that relate to your brand, products, or services. By identifying and then including some of these more obvious words that your followers might expect to see, you make it that much more clear who you are and what you do. When you do that? Your target audience will be able to recognize when they’re in the right place.

#3: Don’t Be Afraid of Emojis

While some people deem them unprofessional, emojis can be a great addition to your Instagram profile. Not only do they help to add some personality to a block of text that could otherwise be a little stiff, they also help to break up your text and make the entire bio easier to read. “I always love seeing emojis in an IG bio,” shares Lindsay White in an article for Huffington Post, “Mostly because it’s unexpected. In a world of business, seriousness, and corporate talk, it’s nice to see emojis where they would normally not belong. ”So, don’t hesitate to incorporate a few fun graphics in your own bio. It’s a fun touch that helps you stand out.

And don’t forget to use emojis in your posts as well! Sked Social makes it super convenient to add them to your post captions and first comments while scheduling your photos, videos, and carousels to post automatically.

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#4: Leverage Your Link(s)

If there’s one thing that frustrates marketers, it’s how strict Instagram is with clickable links. In fact, your bio is the only place where you can include a link that your followers can actually click. With that in mind, you want to make the most of it. Your website homepage is an obvious choice—and, in many cases, it’s also the best one. However, if you want to mix it up why by adding more than one link, use Sked Link to direct followers to additional links. Many brands also opt to frequently switch out the link they include in their Instagram bio to have it point to something specific—such as a new blog post for example. Then, in the caption of a new Instagram post, they’ll write “link in profile” as a workaround to direct users to that specific page. This can be effective. But, it’s worth it to note that Instagram’s algorithm means that users' feeds no longer appear in chronological order. So, if you’re frequently switching up your bio link, your Instagram posts might be directing some users to a link that is no longer there. The good news is though, if you’re a Sked user, you can use our Sked Link feature to set up a multi-link landing page. With Sked Link, we do all the heavy “linking” for you. Simply place your unique Sked Link in your bio to share more than 1 link with your followers. Your Sked Link dashboard consists of three main sections – build, design and integrate. All of which come in very handy to create that killer Sked Link for driving more traffic, sales, newsletter sign-ups and opportunities

‍ TIP: While you won’t find a lot of flexibility in terms of linking on Instagram, by switching over to a business profile, you can include buttons that allow users to get in touch with you—meaning you’ll have more direct calls to action and clickable functions within your profile. Not that's a good Instagram bio tip!

#5: Use Your Branded Hashtag

A good Instagram bio isn't complete without a brand-specific hashtag. With that hashtag in place, users can tag their own photos so that the brand can see them—and potentially even repost them on their own Instagram account.It’s called user-generated content . And, it’s not only helpful for engaging your users, but it also helps you to fill up your own Instagram feed with photos you don’t need to create yourself. It’s a win-win.And if you do have a branded hashtag, include it in your Instagram bio. It’ll serve as a constant reminder to your followers about what hashtag you’d like them to use, while featuring it in an easy-to-reference place where they won’t have to go hunting for it.

NOTE: For whatever reason, hashtags that you include in your bio aren’t clickable on mobile. But, they are using Instagram’s web interface.

#6: Be Human

This tip is especially important to keep in mind when you’re writing an Instagram bio for your brand—rather than one for an individual account. Companies have a way of seeming somewhat far-away and untouchable. But, when marketing on social media, you don’t want that to be the case. You want to seem personable and relatable. For that reason, skip the stiff, corporate speak or slogans and write a bio that is a little more warm, friendly, and captures your brand’s voice. People will be much more willing to interact with your account if you don’t seem like a rigid salesperson all the time!

Over to You

Even though it’s only a measly 150 characters, good Instagram bios are your path to success on Instagram. But, even so, crafting a good Instagram bio for your own brand can be deceptively tough. Fortunately, there are a few tips you can implement to remove some stress from the process and come up with a bio that you can be proud of. In order to do so, remember to:

• Keep it simple
• Use keywords
• Give thought to your link
• Feature your branded hashtag
• Be human and relatable

Put those tips into play, and you’re sure to piece together an Instagram bio that’s equally as awesome as those ones you always admire. Now that you know how to craft a good Instagram bio, start carving out hours in your social media workflow by signing up for Sked’s 7-day trial . Our all-in-one Instagram scheduler allows you to automatically post images, carousels, Stories, videos and more. Tag locations, users and products and manage all your hashtags in one place to save 5+ hours every week.

This article has been reviewed and updated to ensure the information provided is accurate and up to date.

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How to craft an impactful Instagram bio for business (+ examples)

Written by by Chloe West

Published on  January 4, 2023

Reading time  8 minutes

While your Instagram content might be what draws someone over to your profile initially, your Instagram bio is one of the major components that will keep them there—and maybe even earn your brand a follow.

Think about this: if you like a photo or video on Instagram and then go to the profile and their bio is completely blank (or lacks vital information) you’re going to immediately lose interest or think the account is a fake and leave. No follow and no looking back.

Others do the same, so it’s important to fully optimize your Instagram strategy —bio and all.

Table of Contents

What is an Instagram bio?

Why an instagram business bio matters, what to put in an instagram bio, tips for writing the best instagram bios for business (+ examples), create a compelling instagram bio for your business.

An Instagram bio is a description of your business that sits at the top of your Instagram profile. It can only be up to 150 characters, so you want to be concise, sharing what your business does and who it serves in as few words as possible.

Take a look at our own Instagram bio to get an idea of what this might look like:

We’ll get into each of these more thoroughly later, but our full bio includes:

• Our Instagram handle
• Our brand name
• Bio description

There are a few more things you can consider including within your own bio to further share what your business does.

First of all, why does your Instagram business profile bio matter so much? As simple as it may seem, an Instagram bio plays a critical role in establishing your brand presence. It shows people who you are and what you sell. You can also use the same space to tell them why they should care about your business and its offering.

In many cases, your Instagram profile may be the first point of contact whether someone finds you through an Instagram hashtag or by clicking through from a paid post or sharing on Stories. Your bio is an important first impression while clarifying why they should follow you.

That’s why you should focus on creating an Instagram business bio that effectively portrays your brand personality and establishes your unique value proposition. In other words, it should factor into your overall  Instagram business strategy .

Writing your Instagram bio for business is one key part of  creating the perfect Instagram business profile . Here are the essential elements that go into your Instagram bio:

1. Name and username

Your Instagram username is your @handle and your Instagram identity. It’s a part of your Instagram profile URL (instagram.com/myusername) and holds a prominent location at the top of your profile page.

On the other hand, your name is your real or full brand name. Depending on data sources like audience and  keyword research , you may know of abbreviations or name variations commonly used for your brand name. You might consider using those in one spot in your Instagram bio, such as in your username.

For instance, in the following Instagram business profile example, the username for Sprouts Farmers Market is just @sprouts but the name section has the full name of the business.

2. Profile photo and branding

This should be relevant to your  brand’s visual identity . Best practices dictate that you should use a high-res image of your logo in order to improve brand recognition and keep all of your social media profiles on brand. However, solopreneurs and public figures often use headshots, and that’s a perfectly acceptable alternative.

For brands with a widely-recognized visual identity like National Geographic TV, the iconic yellow rectangle logo makes for a great profile photo.

Another way to brand your Instagram profile is through your Instagram highlight covers . While not necessarily a part of your bio, these still show up at the top of your profile and give you an opportunity to inject even more color into your Instagram.

3. Instagram bio copy

This is the section under your name, where you get to express yourself (or in this case, your brand personality). You have 150 characters to tell people what your Instagram profile is about, what your brand offers and why they should follow you. So you don’t have much to work with, which makes it even more crucial to plan ahead and perfect your Instagram business bio.

Here’s an example of great bio copy from BarkBox. They start with a simple sentence that explains exactly what their business does. They tag their parent company. Then they even include a couple of hashtags that BarkBox customers can use when showing off their boxes.

4. Bio links

This is the only section that allows you to add clickable links on Instagram to your website, so make sure you use this space wisely. While you can always add a URL to your homepage, you can also add up to five links more frequently by posting new products, new content, new projects and more.

Many brands use a link-in-bio tool to maximize the five link limit by taking the user to a landing page with shortcuts to featured content and product pages.

5. Category

Instagram also allows you to specify which category your brand falls under—whether you run a restaurant or a media and entertainment company. This shows up right under your business name if you choose to enable it, so it helps free up space in your Instagram bio for other important details.

As we can see below, Bloomscape has selected “Patio/Garden” as their brand category.

6. Call-to-action and contact buttons

You could further free up space in your Instagram bio if you make the most of the call-to-action buttons available for Instagram Business accounts. This allows people to take action straight from your Instagram profile when on the mobile app, making it easier for customers to convert on actions—from buying tickets to booking tables.

Keep in mind that these are only accessible on the mobile app, and they’ll look something like the “View Shop,” “Message,” and “Call” buttons below:

Now that you know what goes into an Instagram bio, let’s take a look at tips on how to write the best Instagram bios for business.

1. Know what your goal is

Since you have to stay within the 150-character limit, it’s crucial that you have a clear sense of direction when writing your Instagram bio. Knowing exactly what you want out of your bio will help you narrow down what to say.

For instance, you could simply use it to convey your brand’s personality and announce your Instagram presence. You could also use it to promote your latest products and offers or inform people about what your business does. If you do promote sales and recent products, be sure your team is ready to regularly refresh your Instagram bio and ensure this info is up to date.

Some businesses also use this section to express their  brand mission and what they stand for. Check out the following Instagram business profile example from Grove Collaborative. The company’s bio tells us a little bit about what the business sells and what its overall mission is.

Here’s another great example of a basic bio that’s straightforward and explains exactly what the company (Slack in this instance) does:

2. Let your brand personality shine through

Make the most of your Instagram business bio to express your brand personality. This includes the language and tone you use or what you say, in general. For instance, Reese’s uses a fun and friendly tone in its bio while using the opportunity to establish its brand authority.

Some businesses may also add relevant emojis if that kind of approach fits the brand personality. But note that special characters and emojis may not translate well on a screen reader. Be sure to keep  accessibility best practices  in mind for all your followers and avoid filling your entire bio with characters that are hard to read or understand for customers using screen readers.

3. Include relevant hashtags and profile links

Instagram lets you add clickable hashtags and profile links in your bio. So make the most of this to direct customers to your other Instagram handles or to relevant, tagged content.

The option to add profile links is great for businesses that  manage multiple accounts . See how Madewell added a link to their Instagram account for menswear.

Brands can also take a page out of Weezie’s book, tagging the accounts of their founders as well as their brick-and-mortar store (ideal when you have two different social media strategies for your retail versus ecommerce avenues).

As for hashtags, adding them to your bio will let you direct your audience to stunning tagged user-generated content. You could use a branded hashtag to collect user-generated content like Cupshe. The swimsuit brand included several hashtags they track for content to feature on their own account.

4. Make sure it’s easy to read

As mentioned earlier, your Instagram bio should be able to convey what your business does or what it offers. So it’s crucial that people can easily read and process the information without too much trouble. Formatting such as line breaks and spacing makes it easier to read and emphasize important information at a glance.

You could use a pipe or vertical bar character to space out your info like in the following Instagram business profile example from Leder Games. They used the symbol to separate their most popular game offerings.

You could also use line breaks to style your info in a list format. See how this bio skillfully uses lists, incorporating emojis as a kind of bullet point.

Keep in mind that these characters and line breaks will factor into your total character count. So make sure you use them sparingly and strategically to avoid going over the character limit. You could also test different formatting to see how they impact your overall profile engagement. Use a tool like  Sprout Social’s Instagram analytics suite  to measure how your profile engagement changes as you update.

5. Include a compelling call to action

While the call-to-action buttons frees up a lot of space in your bio, it doesn’t hurt to get more direct with your CTA. Make sure people know exactly what they need to do when they visit your profile by including a CTA in your bio.

Get very specific with this depending on the goal of your Instagram business account. You could invite them to visit your website, shop your feed, check out your latest blog post, download your new guide or even share their own photos using your branded hashtag. If you want to  grow your Instagram following , you could even add a CTA to “follow us” for your regular content such as daily recipes, fashion updates and so on.

For example, Ahrefs uses their bio text to create a CTA that points (literally, thanks to their use of emoji) to their latest feature release.

Dress Up uses its bio to direct people to sign up for SMS marketing messages by offering a discount right inside the bio. This is a great way to get people to take immediate action  and increase your text marketing list.

Your Instagram bio could make all the difference in boosting your social presence. It’s the perfect place to exhibit your brand identity and show off your creative side. It could also help you showcase your uniqueness and entertain your audience.

Plus, by strategically using a link in bio tool, your bio can help increase clicks and conversions and improve your Instagram analytics by helping you reach your goals.

Instagram bio FAQs

When you edit your profile, you’ll add your bio link into the field next to “Website.” You only get one link here, which is why many brands prefer to use a link-in-bio tool that helps them create an Instagram-specific landing page.

Edit your profile and paste your preferred link into the “Website” field. Simple as that!

The Instagram bio character limit is just 150 characters, so use them wisely.

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Socially Relevant

Aug 30, 2024 at 07:35 PM

175 Cool Instagram Bios: Get Creative with Your Instagram Profile

In the ever-evolving world of social media, your Instagram bio has become a crucial element in defining your online presence. It’s the first thing people see when they visit your profile, and it sets the tone for your entire digital persona. Whether you’re a budding influencer, a small business owner, or simply someone who wants to stand out on the ‘Gram, crafting a cool, engaging bio can make all the difference.

Cool Bio for Instagram

Picture Credits- Freepik.com

Elevate your profile with these cool bios for Instagram that captures your essence.

• Dream without fear, love without limits. 
• Creating my own sunshine. 
• Forever a work in progress.
• Chasing dreams and catching vibes.  
• Born to express, not to impress.  
• Escape the ordinary.  
• Just another lost soul searching for WiFi. 
• Life’s too short to blend in.  
• Simplicity is the ultimate sophistication.  
• Living life one selfie at a time.  
• No rain, no flowers.  
• In a world where you can be anything, be kind.  
• I’m not a product of my circumstances. I am a product of my decisions.  
• The best is yet to come.
• Stay humble. Be kind. Work hard.
• Here to avoid friends on Facebook.
• It’s not about the destination, it’s about the journey.
• I’m not weird; I’m limited edition.
• Life is short, smile while you still have teeth.
• Less perfection, more authenticity.
• My life is made of two words: “awesome” and “love.”
• Coffee in one hand, confidence in the other.
• Be yourself; everyone else is already taken.
• I’ll remember and recover, not forgive and forget.
• Not everyone will understand my journey. That’s fine; it’s not theirs to make sense of.

Read More- aesthetic bio for instagram

Cool Instagram Bios for Boys

Guys, make your mark with these cool Instagram bios tailored just for you.

• Risk taker. Dream chaser.  
• Just a boy with big dreams.  
• Living life on my own terms.  
• Good vibes only.  
• Silent but deadly.  
• No guts, no glory.  
• On a mission to be the best version of me.  
• Not perfect, but limited edition.  
• Work hard, play harder.  
• Born to be wild.  
• Focused and fabulous.  
• Hustle until your haters ask if you’re hiring.  
• Adventure awaits.  
• Living proof that dreams do come true.  
• Young, wild, and free.  
• My life, my rules.  
• Fueled by coffee and ambition.  
• King of my own world.  
• Striving for greatness.  
• Life isn’t perfect, but my hair is.  
• Too glam to give a damn.  
• Life’s a game, and I’m here to win it.  
• Built not bought.  
• Creating my own sunshine.  
• I’m not here to be average, I’m here to be awesome.  

Read More- Instagram Bio for Boys

Cool Instagram Bios For Girls  

Ladies, express your individuality with these cool Instagram bios designed for the modern woman.

• She believed she could, so she did.  
• Classy with a touch of savage.  
• Slaying the game one outfit at a time.  
• Strong women lift each other up.  
• Messy bun and getting stuff done.  
• Chasing dreams in high heels.  
• Just a girl with a dream.  
• Sassy since birth.  
• Be a voice, not an echo.  
• Dressed in confidence.  
• Fierce and fabulous.  
• Sparkle every single day.  
• Keep your heels, head, and standards high.  
• Empowered women empower women.  
• Sunshine mixed with a little hurricane.  
• A girl should be two things: who and what she wants.  
• Confidence level: Selfie with no filter.  
• Darling, you’re different.  
• Live like a queen.  
• Beautiful minds inspire others.  
• I’m not a snack; I’m the whole meal.  
• Boss babe on the move.  
• Elegance is the only beauty that never fades.  
• Behind every successful woman is herself.  

Read More- Instagram bio for girls

Interesting Bios for Instagram  

From thought-provoking quotes to clever wordplay, make your profile impossible to ignore with these bios.

• Explorer of the world and mind.  
• Creating my own path.  
• Curiosity keeps leading me down new paths.  
• A little bit of this, a little bit of that.  
• Life is short, and so is my attention span.  
• Here to leave a mark.  
• A rolling stone gathers no moss.  
• Fascinated by the unexplored.  
• Constantly evolving.  
• Making the impossible, possible.  
• A storyteller with a camera.  
• Life’s too short to be anything but happy.  
• Every moment is a fresh beginning.  
• Always hungry for adventure.  
• Chasing memories, not things.  
• Creative mind with a passion for life.  
• In love with places I’ve never been.  
• Collecting moments, not things.  
• Living for the moments you can’t put into words.  
• Creating a life I love.  
• Always in search of something new.  
• Never a dull moment.  
• Lost in the right direction.  
• Finding beauty in the everyday.  
• Seeker of all things good.  

Read More- Short bio for instagram

Cool Bio Quotes for Instagram  

Elevate your Instagram game with these cool bio quotes that speak volumes.

• “Be yourself; everyone else is already taken.” – Oscar Wilde  
• “Do what you can, with what you have, where you are.” – Theodore Roosevelt  
• “In the end, we only regret the chances we didn’t take.”  
• “Life is what happens when you’re busy making other plans.” – John Lennon  
• “The best way to predict the future is to create it.” – Peter Drucker  
• “Stay hungry, stay foolish.” – Steve Jobs  
• “Don’t count the days, make the days count.” – Muhammad Ali  
• “The purpose of life is to live it, to taste experience to the utmost.” – Eleanor Roosevelt  
• “Success is not final, failure is not fatal: It is the courage to continue that counts.” – Winston Churchill  
• “Be the change that you wish to see in the world.” – Mahatma Gandhi  
• “To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.” – Ralph Waldo Emerson  
• “Dream big and dare to fail.” – Norman Vaughan  
• “Do one thing every day that scares you.” – Eleanor Roosevelt  
• “What lies behind us and what lies before us are tiny matters compared to what lies within us.” – Ralph Waldo Emerson  
• “The only limit to our realization of tomorrow is our doubts of today.” – Franklin D. Roosevelt  
• “Not all those who wander are lost.” – J.R.R. Tolkien  
• “In the middle of every difficulty lies opportunity.” – Albert Einstein  
• “Believe you can and you’re halfway there.” – Theodore Roosevelt  
• “You only live once, but if you do it right, once is enough.” – Mae West  
• “Act as if what you do makes a difference. It does.” – William James  
• “Do not go where the path may lead, go instead where there is no path and leave a trail.” – Ralph Waldo Emerson  
• “The only impossible journey is the one you never begin.” – Tony Robbins  
• “Life is either a daring adventure or nothing at all.” – Helen Keller  
• “Happiness is not something ready made. It comes from your own actions.” – Dalai Lama  
• “It does not matter how slowly you go as long as you do not stop.” – Confucius

Read More- Birthday bio for instagram

Cool Bio Ideas for Instagram

Picture Credits- Unsplash.com

Unleash your creativity with these cool bio ideas for Instagram that break the mold.

• Fueled by coffee and good vibes.
• King of my own world.
• Capturing moments, one photo at a time.
• Living my best life, no filter needed.
• Always on the grind.
• Welcome to my world.
• Smooth seas never made a skilled sailor.
• Here to inspire and be inspired.
• Daring to be different.
• Life’s a journey, not a destination.
• No guts, no glory.
• On a mission to live the best life.
• Style is a way to say who you are without speaking.
• Bigger dreams, better days.
• The world is mine, but you can have a piece.
• Collecting moments, not things.
• In a world full of copies, be an original.
• Smile big, laugh often.
• Keeping it real since [your birth year].
• Mindset matters.
• Make it happen. Shock everyone.
• Adventure awaits.
• Do more things that make you forget to check your phone.
• Focused on making a difference.
• Out here hustling for that better tomorrow.

Read More- motivational bio for Instagram

Best Stylish Bio for Instagram

Upgrade your online presence with the best stylish bio for Instagram that exudes sophistication.

• Elegance is not about being noticed; it’s about being remembered.
• Style is the answer to everything.
• Fashion fades, style is eternal.
• Classy never goes out of style.
• Looking sharp, living smart.
• Sophistication is a lifestyle.
• Wear your confidence like a crown.
• A gentleman with a touch of swag.
• Dressed to impress.
• Timeless style in a modern world.
• Simplicity is the ultimate sophistication.
• Where style meets substance.
• Elegance is an attitude.
• A man of class and charisma.
• Born to stand out.
• Classy with a side of sassy.
• Tailored to perfection.
• Refined by nature.
• Stylish by choice.
• Fashion is what you buy, style is what you do with it.
• Living a life in style.
• The details are not just the details; they make the design.
• Dapper from head to toe.
• Style is a reflection of your attitude and personality.
• Every day is a fashion show, and the world is my runway.

Read More- Gym bio for instagram

Conclusion: Take Your Instagram Profile to the Next Level

Crafting a cool, engaging Instagram bio is not just about showcasing your interests and personality – it’s also a powerful tool for building your online presence and connecting with your audience. By incorporating creative elements, thought-provoking quotes, and a touch of your unique flair, you can elevate your profile and stand out in the ever-growing sea of Instagram accounts.

So, what are you waiting for? Start brainstorming and get ready to take your Instagram bio to the next level!

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Sad Bio For Instagram : Express your melancholy side with a carefully curated sad bio for Instagram. Discover how to convey deep emotions and connect with others through your profile description.

Funny Instagram Bio Ideas : Inject humor into your Instagram profile with witty and entertaining bio ideas. Learn how to make your followers smile and stand out from the crowd with clever wordplay.

Best Witty Bios for Instagram : Master the art of creating sharp, intelligent, and memorable Instagram bios. Explore a collection of witty one-liners that showcase your personality and charm.

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How To Create Eye-Catching YouTube Thumbnails: Beginner’s Guide

Did you know, YouTube says that 90% of the top-watched videos have custom thumbnails?

A strong thumbnail grabs attention and encourages viewers to click on your video. Many creators, marketers, and influencers struggle with making the right thumbnail with limited resources.

The good news? You can create a great YouTube thumbnail without being a professional designer.

In this guide, we will show you how to create a youtube thumbnail that will make your audience stop scrolling and boost your video’s performance.

What Is A Youtube Thumbnail?

A YouTube thumbnail is the small picture that shows up for your video on YouTube Feed. It’s the first thing viewers see before they decide to watch your content.

Think of it as the cover of a book – it gives a quick preview of what’s inside and helps people decide if they want to click and watch.

Your thumbnail should be clear, engaging, and directly related to your video. Some creators choose to add text to their thumbnails to draw attention to their image or clarify the content in the video. It helps grab attention and makes people want to click and watch your video.

How To Create A Youtube Thumbnail Using Pixlr Designer?

Designing a custom YouTube thumbnail is very easy and fun with Pixlr Designer . Follow these simple steps to create a thumbnail that stands out:

Step 1: Brainstorm Thumbnail Ideas

Start by thinking about the overall look and message you want your thumbnail to convey. Consider your video content, target audience, and what type of thumbnail would catch their attention. Look for inspiration from other popular videos in your niche but focus on how you can make your thumbnail unique.

Step 2: Pick A Template or Build From Scratch

Once you have a clear idea in mind, open Pixlr Designer. Click on ‘ Templates ’ and scroll down until you find ‘ Youtube Thumbnail ’ on your left menu bar. From there, you can either choose a pre-made template that fits your style or start with a blank canvas to build your thumbnail from scratch. The template library has a variety of options to get you started quickly, saving you time while still allowing customization.

Step 3: Customize And Edit The Thumbnail

Use the various design elements in Pixlr Designer to make your thumbnail stand out. Start by choosing from different backgrounds, layouts, and design elements in the Design section to craft your base. Then, head to the Text section to add attention-grabbing titles or captions using a variety of font styles. Enhance your thumbnail further by inserting graphics, shapes, or stickers from the Media section. If you want to add some movement, explore the Animate section to add dynamic effects for engaging visuals.

Step 4: Download Your Youtube Thumbnail

Once you’re satisfied with your design, you can download your YouTube thumbnail in JPG, PNG, PDF, and WebP format. Choose the format that best suits your needs, ensuring that it meets YouTube’s guidelines. Your thumbnail is now ready to be uploaded and start attracting viewers to your content!

Why Having An Eye-Catching Youtube Thumbnail Is Important?

A great YouTube thumbnail is like a signpost – it tells viewers what they can expect from your video and invites them to click. Here’s why having an eye-catching thumbnail is so important:

Grabs Attention of New Audience

A well-designed thumbnail draws in new viewers by connecting with their emotions.

Think about what makes your viewers feel happy, excited, or even frustrated. What problems are they trying to solve?

When you understand this, you can create thumbnails that speak directly to them. For example, viewers are naturally drawn to human faces, which makes them a powerful element in your thumbnail.

Increases Click-Through Rate

An attractive thumbnail can significantly boost your click-through rate (CTR).

When people are browsing through YouTube, they often decide whether to watch a video based on its thumbnail.

An eye-catching thumbnail grabs their attention, sparks curiosity, and gives a quick visual summary of what the video is about.

It helps your video stand out in a sea of content, making viewers more likely to click on it. This improves your video’s visibility as well as your channel’s credibility on YouTube.

Boosts Engagement and Watch Time

A good thumbnail doesn’t just attract clicks; it sets the expectation for quality content.

When viewers find your thumbnail and video engaging, they are more likely to watch longer, boosting your watch time and engagement.

This also helps YouTube’s algorithm favor your content, leading to even more exposure.

Enhances Your Channel’s Brand Identity

Thumbnails are a key part of your channel’s branding. A consistent and recognizable thumbnail style helps viewers identify your content instantly.

Your thumbnails should have a common thread that ties them together, whether it’s a consistent color scheme, a recurring logo, or a signature font.

This doesn’t mean they all have to look the same; rather, they should feel like they come from the same family.

Over time, viewers will recognize your thumbnails without even needing to read your channel name.

Improves Your Video’s Search Ranking

With a higher CTR and better engagement, your videos are more likely to rank higher in YouTube search results.

A professional-looking thumbnail signals credibility, making viewers trust your content and choose it over competitors’ videos.

What To Consider Before Creating A YouTube Thumbnail

Creating an effective YouTube thumbnail requires careful thought and planning. Here are some key factors to consider:

Follow Thumbnail Specifications

To make sure your YouTube thumbnails look good on all devices, you need to create them in the right size and format. This helps avoid problems like parts of the image being cut off or awkward cropping.

The recommended size for a YouTube thumbnail is 1280 x 720 pixels, with a minimum width of 640 pixels. It’s also best to use a 16:9 aspect ratio, as this works well for most screens.

Keep your thumbnail file size under 2MB to avoid any upload issues. You can save your thumbnails as JPEG, GIF, or PNG files to make sure they are compatible with YouTube.

Understand Your Audience

Knowing your audience is crucial to creating effective thumbnails. Start by thinking about who your viewers are and what matters most to them.

Are they looking for entertainment, education, or solutions to specific problems? Understanding their interests helps you design thumbnails that speak directly to their needs.

Next, consider what grabs their attention. Are they drawn to bold colors, human faces, or specific imagery that reflects their interests?

By identifying these visual cues, you can make your thumbnails more appealing to your target audience.

Get Your Design Elements Right

Design is all about balance, and consistency is key to building a recognizable brand. Over time, viewers will recognize your thumbnails without even needing to read your channel name.

To achieve this, develop a color palette that resonates with your brand, choose fonts that match the tone of your videos, and include your logo or a consistent visual element that viewers can quickly identify.

Once you find a layout that works, use it as a template for future thumbnails to create a professional look that strengthens your brand identity.

Stand Out with Competitor Analysis

Your thumbnails must stand out from the crowd to truly shine on YouTube. Begin by studying your competitors’ thumbnails.

What colors, fonts, and styles are they using? Look for patterns, and then break them. This is where your creativity comes into play.

If everyone else is using soft, muted tones, you might want to go for something vibrant and striking.

If their thumbnails are minimalist, consider adding a bold visual element that pops. It’s all about finding the gap and filling it with something uniquely you.

Use Simple but High-Quality Images

Simple, high-quality images can make a big difference. Avoid cluttering your thumbnail with too many elements.

Instead, focus on one or two key visuals that clearly convey your video’s message. High-quality images not only look professional but also help your video appear more credible and appealing.

If you don’t have enough high-quality image resources, you can easily upscale your images using Pixlr AI Super Scale to enlarge your images up to 4 times.

Mistakes To Avoid While Designing Youtube Thumbnail

Even the most creative thumbnails can fail if they suffer from common design mistakes. Here are some pitfalls to avoid:

Using Low-Quality Images

A low-quality image can instantly turn viewers away from your video.

Blurry, pixelated, or poorly lit images make your thumbnail look unprofessional and unappealing. This can damage your credibility and cause potential viewers to skip over your content.

Always use high-resolution, clear images that represent your video well. A sharp and visually appealing thumbnail can make a huge difference in attracting clicks.

Overcrowding with Text and Elements

Too much text or too many visual elements can overwhelm your audience. If your thumbnail is cluttered, it becomes difficult for viewers to quickly grasp what your video is about.

Thumbnails are meant to be quick and eye-catching, so keep it simple. Focus on one or two key elements that convey your message clearly. This allows viewers to easily understand the content at a glance.

Poor Color Contrast

If your thumbnail uses colors that blend together too much or clash too harshly, it can make the text hard to read and the overall image difficult to view.

Good color contrast is essential for making your thumbnail stand out and ensuring that your text and images are easy to see.

Choose colors that complement each other but also provide enough contrast to make key elements pop. This helps viewers quickly identify what your video is about.

Creating Clickbait Thumbnails

Clickbait thumbnails can be tempting because they might lead to more clicks in the short term, but they will backfire in the long run.

If your thumbnail promises something exciting that your video doesn’t deliver, viewers will feel misled and may avoid your future content. Worse, YouTube’s algorithm may punish your video with lower rankings if viewers quickly leave after realizing the thumbnail was misleading.

Always create thumbnails that accurately represent your video content to build trust with your audience.

Ignoring Mobile Users

With so many people watching YouTube on their phones, your thumbnail needs to look good on small screens.

Tiny text or intricate details might get lost on mobile devices, making your thumbnail less effective. When designing your thumbnail, always consider how it will look on a mobile screen.

Use bold, large text and clear, simple visuals that are easy to see on any device. This ensures your thumbnail performs well across all platforms.

Create Scroll-Stopping Youtube Thumbnails With Pixlr

Create scroll-stopping YouTube thumbnails with Pixlr Designer. With its intuitive tools and customizable options, Pixlr makes it easy to craft eye-catching thumbnails that grab attention and boost your video’s success. Start designing today and make your content stand out!

Frequently Asked Questions

What size should my youtube thumbnail be.

The recommended size for YouTube thumbnails is 1280 x 720 pixels, with a 16:9 aspect ratio. Pixlr allows you to create your thumbnail in this exact size to ensure it looks great across all devices.

What file formats are accepted for YouTube thumbnails?

You can save and upload your YouTube thumbnail in formats like JPG and PNG. Pixlr Designer lets you easily export your thumbnail in any of these formats.

Can I use templates to create YouTube thumbnails?

Yes, Pixlr Designer offers a variety of customizable templates specifically designed for YouTube thumbnails. These templates make it easy to create professional-looking thumbnails quickly.

How do I change my YouTube thumbnail after publishing a video?

If you want to change your thumbnail after publishing your video, go to YouTube Studio, select the video you want to update, and upload your new custom thumbnail. With Pixlr Designer, you can easily edit or create a new thumbnail whenever you need to update your video’s appearance.

Is Pixlr free to use?

Yes, Pixlr offers a free version that includes many essential tools for creating YouTube thumbnails. You can access Pixlr Designer online without needing to download any software.

Is there a limit on how many custom thumbnails a channel can upload?

Yes, YouTube limits the number of custom thumbnails you can upload each day. If you see a pop-up message saying “Daily custom thumbnail limit reached,” you’ll need to wait 24 hours before trying again.

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Trading Near Its All-Time High, Is Meta Platforms Stock Still a Good Buy?

• Meta Platforms has billions of people using its popular social media platforms every day.
• Business has been booming over the past couple of years and its growth rate has been solidly above 20% for multiple quarters.
• A slowdown in ad spending, however, could quickly cause a domino effect and result in a lot of bearishness.
• Motley Fool Issues Rare “All In” Buy Alert

NASDAQ: META

Meta platforms.

Meta Platforms stock has been a red-hot buy this year, but can its rally continue?

After soaring an incredible 194% in 2023, shares of Meta Platforms ( META 0.60% ) are continuing to rise even higher this year, with the social media stock up another 47% since January. Meta has been one of the hottest tech stocks to own over the past couple of years and its valuation now sits at around record levels, with a market cap of more than $1.3 trillion.

Meta owns some popular social media applications in WhatsApp, Facebook, and Instagram. But is the stock's current valuation justifiable, and can it go even higher, or has it reached a peak?

Why Meta Platforms could go higher

The bullish case for Meta Platforms is that with an impressive 3.3 billion daily active people, it possesses a lot of value for marketers who are trying to reach a certain target market.

And Meta's business has been booming in recent quarters. After a bit of a slowdown in its growth rate in 2022, business has bounced back with the company now generating growth rates in excess of 20%.

META Revenue (Quarterly YoY Growth) data by YCharts

In its most recent quarterly results (ended June 30), Meta Platforms' ad impressions rose by 10% year over year and its price per ad also increased by 10%. What has been even more impressive than its revenue growth has been improvement in the bottom line. Net income totaled $13.5 billion last quarter, rising by 73% year over year.

If Meta continues delivering this type of growth, it's hard to imagine the stock slowing down, especially since it's trading at relatively modest 27 times trailing earnings; the average tech stock is trading at an earnings multiple of 41.

Why the stock could struggle

Things are going well for Meta Platforms stock right now but there could be trouble ahead. The ad market can be volatile and if concerns about a recession start to rise and advertisers pull back on spending, the company's impressive growth rate could start to nosedive the way it did back in 2022. And if the government doesn't end up banning TikTok, that could throw a wrench in Meta's promising growth opportunities.

For now, the company's operations are doing well and the strong ad revenue and profits from its Family of Apps business segment (which includes Instagram, Facebook, WhatsApp, and Messenger) are able to overshadow the losses from its cash-burning Reality Labs division (which focuses on the metaverse). But spending on that continues to loom large. If the ad business slows and those profits decline, there will be more of a spotlight on the struggling Reality Labs business, which incurred an operating loss of $4.5 billion this past quarter. Meta's Family of Apps segment, by comparison, generated $19.3 billion in profit.

In the long run, there are also question marks related to privacy and whether Meta is doing enough to protect children. Dozens of states are suing Meta for collecting data on children under the age of 13 without their parents' consent. And concerns are growing about the mental health risks associated with its social media platforms. This may not sound quantifiable in terms of lost revenue but Meta has amassed a lot of bad press over the years and the attention surrounding its addictive apps isn't going away.

Should you buy Meta Platforms stock?

Meta's stock is doing well but this is also under ideal market conditions. It's investing in artificial intelligence and benefiting from that bandwagon, its ad business is also strong but that's with X (formerly Twitter) no longer being the same type of platform that it was before Elon Musk acquired it, and a looming TikTok ban is also likely keeping many advertisers away from Meta's biggest rival.

Everything is lining up perfectly for Meta Platforms right now. But the stock's fortunes could reverse quickly in a slowing ad market (if a recession hits). And while the long-term risks may not appear measurable right now, they aren't worth ignoring, either.

Meta's valuation may not seem all that expensive, but that could change if revenue and earnings numbers start to stumble. Although its share price may still climb a bit higher in the near future, this is a stock I'd avoid as the business faces an uncertain road ahead and its ability to withstand serious competition remains questionable.

Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to Meta Platforms CEO Mark Zuckerberg, is a member of The Motley Fool's board of directors. David Jagielski has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Meta Platforms. The Motley Fool has a disclosure policy .

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Steph explains why he removed Warriors from his Instagram bio

Several fans grew concerned when the "Guard for the @Warriors" part of Steph's bio was removed and replaced with "Olympic Gold Medalist" and had no affiliation to Golden State on the social media platform.

By Tristi Rodriguez • Published August 30, 2024 • Updated on August 31, 2024 at 8:48 pm

Relax, Dub Nation.

Steph Curry finally revealed why he recently removed a reference to the Warriors from his Instagram bio.

And we can thank Bloomberg's "The Circuit" host Emily Chang for getting the truth out of him.

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"I'm shooting with Steph and Ayesha Curry today," Chang said in a video preview posted to her Instagram on Friday morning. "I just played a nice little round of golf. I'm not asking why he took the Warriors off his Instagram.

"Very mindful. Very demure. ... You're not going anywhere."

Chang then looked directly at Steph as she awaited a response, while a confused Ayesha uttered: "Wait, what?"

"I was just proud to be an Olympian," responded Steph, who just won his first gold medal with Team USA in his Olympics debut in Paris this summer.

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View this post on Instagram A post shared by Emily Chang (@emilychangtv)

But after Steph signed a one-year contract extension worth a reported $62.6 million Thursday that will keep him in the Bay through the 2026-27 season, his desire to remain a "Warrior for life" appears to still be the case for the two-time NBA MVP.

"You're here forever," Chang said.

"That's the plan," Curry responded, laughing. "That's hilarious."

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Steph Curry Reveals Truth Behind Viral Social Media Change

Farbod esnaashari | sep 1, 2024.

• Golden State Warriors

If there's one thing NBA fans will do during the offseason, it's overreact. That's exactly what they did when Steph Curry changed his Instagram bio from "Guard for the @Warriors” to “Olympic Gold Medalist.” It took some time, but it looks like the reason for Steph's viral change has been revealed.

During an interview with Emily Chang of "The Circuit", Curry broke his silence on the name bio change. It turns out, that fans were definitely overreacting.

View this post on Instagram A post shared by Emily Chang (@emilychangtv)

“I was just proud to be an Olympian,” Curry said with a smile.

Chang then joked that Curry is going to be a member of the Warriors forever, to which he immediately replied, "That's the plan."

While Steph Curry's clarification may not seem like major news in retrospect, it absolutely broke the internet when he originally changed his bio. Nearly every outlet covered the change, Warriors fans felt distressed, and other fans were hopeful that a team change was coming. People may be starved for drama during the offseason, but Curry's bio change ultimately ended up being much to do about nothing.

Steph Curry's contract extension all but shut down any conversations about the superstar point guard changing teams. However, the Golden State Warriors can not get content as a franchise with their current performance and roster and must surround Steph Curry with better talent.

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FARBOD ESNAASHARI

12-year NBA veteran that's covered the league on Sports Illustrated, Forbes, Bleacher Report, and ESPN

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