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• Write Your Business Plan

Having a business plan will never guarantee success but it can be a critical step is laying the foundation of a successful business. There are several companies that have started with an idea on a napkin. We'll guess what? That's a business plan. Your plan doesn't have to be a 120-page binded document with analysis and forecasts for the next 50 years. But a well thought out plan, even if it's on a napkin, will bring your vision to life and help you see your next tasks at hand.

A clear and compelling business plan provides you with a guide for building a business focused on achieving your personal and financial goals. It can also be essential if you are looking for others, including banks, to invest in what you are creating.

Here's an overview of the sections a "bankable" business plan should contain:

Business Plan Overview

• Executive Summary

Company Overview

Products and Services

• Market Analysis
• Marketing and Sales Plan
• Management Team
• Financial Plan

Key components of a great executive summary

Brief business overview At the top of the page, include a brief overview of your business that sums up the nature of what you are doing. This is your first opportunity to grab a potential investor's interest so be sure to clearly explain how your company is different from any other competitors on the market.

Problem Describe the problem that currently exists in the market that you will be solving. Every business is providing a solution to a problem for its customers and filling a need in the marketplace.

Solution This is your product or service. Explain how you are addressing the problem you have identified in the market.

Target market Identify your potential customers and how large that opportunity may be. It's important to be specific. If you're a glove company, you aren't targeting "everyone" just because everyone has hands. You're most likely targeting a specific market segment such as "fashionable men" or "mechanics."

Competition Explain how your target market is solving their problem today. Are there alternatives or inferior products in the market? Every business has some form of competition and it's important to mention this in your executive summary.

Ownership & Management Provide a brief overview of your team and a short explanation of why you're the right people to take your idea to market. Investors place an enormous amount of weight on the team, even more than on the idea, because even a great idea still needs execution to become a reality.

Financial summary Highlight the key aspects of your financial plan. It's a good idea to include charts or graphs that show your projected sales, expenses, and profitability. Having a good financial summary proves that you've done your homework and shows lenders less risk.

Funding requirements If you are raising money, you need to include the details of what you need and why you need it in this section. There's no need to include terms of a potential investment since that will always be negotiated later. Instead, just include a short statement indicating how much money you need to borrow or raise to get your business off the ground.

Milestones The last key component of an executive summary that investors will want to see is the progress that you've made so far and future milestones that you intend to achieve. If you can show that your potential customers are already interested in, or perhaps already buying your product or service, this is great to highlight.

If you are writing an internal business plan that's purely a strategic guide for your company, you can greatly reduce the scope of the executive summary. In that case, treat the executive summary as an overview of the strategic direction of the company, to ensure that all team members are on the same page.

This section should include your mission statement, a review of your company legal structure and ownership, a brief history of the company if it's an existing company, and a summary of the business location.

Mission statement Don't fall into the trap of spending too much time on your mission statement. You'll end up with a long, generic statement about how your company is serving its customers, employees, etc. Your company mission should be short-one or two sentences at most-and it should encompass, at a very high level, what you are trying to do. Frankly, your mission statement and your overall value proposition might even be the same thing.

Here at Small Business Association, our mission statement is "to help people learn about what it takes to start a business and provide a guided action plan for making it a reality." It's simple and encompasses everything we do from our online education to our popular SBA Guide.

Legal structure and ownership Your company overview should also include a summary of your company's current legal structure. Are you an LLC? A C-corp? An S-corp? A sole proprietor? In a partnership? Be sure to provide a review of how the business is owned as well. Does each business partner own an equal portion of the business? How is ownership divided? Potential investors will want to know the structure of the business before they will consider an investment.

Company history If you are writing a business plan for an existing company, it's appropriate to include a brief history of the company and highlight major historical achievements. Again, keep this section short-no more than a few paragraphs at most.

This section is especially useful to give context to the rest of your plan, and can also be very useful for internal plans. The company history section can provide new employees with background on the company so that they have better context for the work that they are doing and where the company has come from over the years.

Location Finally, the company overview section of your business plan should describe your current location and any facilities that the company owns. For businesses that serve consumers from a storefront, this information is critical. Also, for businesses that require large facilities for manufacturing, warehousing, etc., this information is an important part of your plan.

The Products and Services section of your business plan is where the real meat of your plan lives. This is where you will describe in detail the problem that you're solving, your solution, and how your product or service fits into the existing competitive landscape. You'll also use this section of your business plan to demonstrate what sets your solution apart from others, and how you plan to expand your offerings in the future.

You will have already summarized much of what's in this chapter in your executive summary, but this chapter is still hugely important because it is where you expand on your initial overview, providing more details and answering additional questions that you didn't cover in the executive summary.

The problem and solution Start this chapter by describing the problem that you are solving for your customers. What is the primary pain point for them? How are they solving their problems today? Maybe the existing solutions to your customer's problem are very expensive, or perhaps they are cumbersome. For a business with a physical location, perhaps there aren't any existing solutions within reasonable driving distance.

"If you can't pinpoint a problem that your potential customers have, then you might not have a viable business concept."

Defining the problem you are solving for your customers is far and away the most critical element of your business plan and crucial for your business success. If you can't pinpoint a problem that your potential customers have, then you might not have a viable business concept.

To ensure that you are solving a real problem for your potential customers, a great step in the business planning process is to get away from your computer and actually go out and talk to potential customers. Validate that they have the problem you assume they have, and then take the next step and pitch your potential solution to their problem. Is your solution a good fit for them?

Once you have described the problem that your target market has, the next section of your business plan should describe your solution. Your solution is the product or service that you plan on offering to your customers. In this section, you should describe your solution in detail. What is it and how is it offered? How does your solution solve the problem that your customers have?

For some products and services, you might want to describe use cases. These use cases describe how a customer will interact with your solution and how your solution makes the customer's life better.

Competition Immediately following your problem and solution description, you should describe your competition. Who else is providing solutions to try and solve your customers' pain points? What are your competitive advantages over the competition?

Most business plans use a "competitor matrix" to list out competitors and then show how they compare to your business's solution. You can build a simple competitor matrix by listing your competitors down the left side of a grid and then adding columns for each feature. Then use checkmarks to indicate if competitors have a particular feature or not.

The most important thing to illustrate in this section of your business plan is how your solution is different or better than other offerings that a potential customer might consider. Investors will want to know what advantages you have over the competition and how you plan on differentiating yourself.

One of the biggest mistakes entrepreneurs make in their business plans is stating that they don't have any competition. The simple fact is that all businesses have competition. Competitors may not always come in the form of "direct competition", which is when you have a competitor offering a similar solution to your offering. Often times, you may be dealing with "indirect competition", which is when consumers solve their problem with an entirely different kind of solution. For example, when Henry Ford was first marketing his cars, there was very little direct competition from other car manufacturers. Instead, Ford was competing with other forms of transportation, including horses, bikes, trains, and walking. On the surface, none of these things look like real competition, but these alternative solutions where what people would use to solve their transportation problems at the time.

If you are looking to write a business plan worthy of bank financing, we'll help you focus on the essentials of each section. This is where quality is critical and the goal is to communicate your vision with solid support in as few words as possible. The "Write Your Business Plan" section of the SBA Guide can pay dividends if you're looking to secure bank financing, attract qualified business partners, or just conduct proper due diligence before going all in.

The SBA Guide includes all sections of the Business Plan Overview and will help you every step of the way. Request your complimentary copy now.

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How to write a business plan for an sba-backed loan or bank loan.

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Applying for a bank loan or for a Small Business Association (SBA) funding option usually means you need a well-written business plan. This article will review what the bank is usually looking for and what to include in your business plan to improve your funding odds. It will teach you what else you need besides a great business plan and will then offer some advice I've found most entrepreneurs tend to overlook when they're applying for a bank loan.

What The Bank Is Really Looking For

In my experience, your business plan is a requirement for many bank loans and SBA-underwritten loans. Many entrepreneurs I work with think the bank is looking for a certain level of perfection. They assume the business plan is like a final exam that you either pass or fail. However, I've found the bank is really looking for three things:

• Did you put in enough effort to show you’re serious?

• Does it seem like you know your space and competitors thoroughly?

• Do you have clear projections based on strategy?

The bank isn't looking for these things to judge your business acumen or to see how smart and business-savvy you are. They are doing it to mitigate their risk.

One 2016 study  (purchase required) suggested that when you finish a business plan,  your odds of achieving viability improve (paywall) . The bank requires you to submit a business plan as a way to lower your risk of failure — and to lower their risk of not getting their money back. The more effort you put into your plan, the more knowledge you have about your industry, and the more clarity you show on how to achieve your financial goals, the more likely you are to be a success. This means it’s more likely you'll be able to repay their loan.

Getting a loan from a financial institution is a form of partnership — they want you to succeed in your business because if your business is profitable, then you are less likely to default on your loan. So requiring that you finish a business plan is an easy way for them to lower their own risk.

Now, that’s not to say the bank doesn’t care about the quality of your business plan. The underwriting team will read and review it, will dig into the financials and will try to get a clear understanding of what you're trying to do. This is where you need to be really careful about developing your business plan.

What To Include In The Business Plan

Your business plan should include some core components for the underwriters to evaluate. Beyond the typical market research, executive team overview and operations plan sections, there are specific pieces that need to be included in the financial section, too. As a professional business plan writer, commonly missed elements I see often include:

• A loan amortization schedule

• A use-of-funds table

• Cash flow projections with loan repayment

These can help the underwriters understand how you plan to utilize the loan. It also shows that you have a clear understanding of how repayment will impact your business's cash flow and that you are fully prepared to manage the loan requirements. Having these components will help the underwriters approve your business plan, but you should also be prepared for the other factors involved in the final loan approval decision.

Factors Beyond The Business Plan

Beyond your business plan, the bank will likely ask for a few other things. Even though you are looking for a business loan, your bank will likely need to have you personally back it with your own income and assets (unless you have a healthy, thriving business that has been operational for a while). They will usually determine your final loan offer based on factors like your tax returns, income history and credit score.

You should be prepared to submit your tax returns from the last one to three years. Your tax returns will be used to understand your income and gauge whether you will be able to support the future repayment of the loan based on past income. This is why it's so important to report all revenues and profits to the IRS every year for your business without "watering down" profits or taxable income. Underreporting earnings or profits to avoid taxes can hurt your odds of qualifying for bank funding in the future.

Also, be prepared to have your personal credit checked. Many banks have a minimum credit score they need to approve a loan. I recommend aiming for a score no lower than 630 to avoid being disqualified. As you might expect, the higher your score, the better your interest rate may be for the loan.

Accepting Or Rejecting A Loan Offer

The advice I find is the most underdelivered is to shop your business plan. Getting a bank offer doesn't mean that it's a fair offer for your business. When your bank finally makes you a loan offer, you now need to decide whether it's the right offer to accept. I recommend taking your business plan to at least three different banks, credit unions or other financial institutions. Just like with any other loan, you'll find that different providers offer different rates and terms and have different approval criteria. This means your situation may yield a great offer from one bank but a total rejection from another bank. Never let one loan offer or one loan rejection be the end of your search. Keep looking, and make sure you have the best deal possible for your business before you move forward on any offer.

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How to Write an SBA Business Plan

If you’re thinking about starting a small business, or if you’ve been a business owner for a while but have never applied for capital, you may be wondering where and how to go about it. The good news is that documenting a business plan for SBA loans doesn’t have to be a difficult task. In fact, it can be fun!

A good business plan walks you through each stage of establishing and managing your small business. You’ll use your SBA business plan as a guide to organize, run, and grow your new company. It’s a way to structure through the key elements of your company.

SBA business plans help you get the required capital or acquire new clients or business partners. Investors want to feel convinced and optimistic they’ll see a return on their investment. Your SBA business plan is the weapon you’ll use to persuade people that working alongside your business or investing in your business is a smart choice. That being said, here’s everything you need to know about SBA loans and business plans and how you can increase your chances for success.

What is an SBA Loan?

If you’re a small business owner, you’re in luck. As the name implies, SBA loans are loan programs issued by banks and credit unions backed by the U.S. Small Business Administration (SBA) or a member of its network of supported participating lenders. This means that if you cannot pay back your loan, the government helps repay the traditional lender (bank) that provided the loan.

The SBA requires guarantees from your business partners who own at least 20% of the business, implying if you get an SBA loan, you are putting your assets at stake in case you’re unable to repay the loan. Additionally, companies that have at least 2 years of strong business and financials are mostly eligible for SBA loans. However, if your small business is struggling to make ends meet, an SBA loan may not be the right fit for you.

Irrespective of the personal guarantee requirement, SBA loans are one of the most popular ways to get capital to grow and manage your small business. Not only can you leverage their flexible repayment terms, but you can also take advantage of their low-interest rates to grow your small business. If you want to learn more about it, here’s our guide on SBA business loans . 

But before we move any further, let’s take a look at what the SBA is. 

The Small Business Administration (SBA) is a government agency in the U.S. that offers help and counseling to small businesses and startups by providing tools such as business planners, small business loans, and other training programs.

It also offers professional business documentation to guide small companies and startups through the procedures for applying for a small business loan. To do so, you must have a strong sense of what your business goals are and what your company does, along with a solid plan.  

If your business plan isn’t convincing and effective, you might have difficulty getting an SBA business loan. This is why it is important to have a clear vision of the business goal you want to achieve while working on the documentation.

In this article, we’ll take a look at what an SBA business plan includes.

Why You Need a Business Plan for SBA Business Loans

SBA business loans require a significant amount of documentation highlighting your business goals and your personal finances. You’ll need to mention your previous tax returns, bank statements, and different application forms based on the type of SBA business loan you require.

Alongside your past financial statements, the traditional lender issuing the SBA business loan would want to know about the future of your business. They’ll ask you about your plan on how you’d utilize the loan on your business and that your future cash flow estimates indicate that your company can afford loan repayments. 

This is where SBA business plans come into the picture. Besides providing other documentation required for the loan, you’ll need to draft a business plan to go with the rest of the loan application. Not only will your SBA business plan describe your business to your lender, but it will also have financial statements that the bank will require to help identify if you qualify for a loan.

Now, let’s take a look at what the SBA business plan template includes.

Writing an SBA Business Plan: A Comprehensive Guide

Learning how to write a brilliant SBA business plan is a crucial step toward creating a fruitful business. Put simply, a business plan explains exactly what your product or service is and why consumers would want to purchase it, alongside how you will handle any market challenges and environmental risks. It can help you determine what you want to achieve and how you plan to achieve your business goals. This, in turn, can help you to market your business, motivate your teams, and thereby make well-informed decisions.

A strong SBA business plan can also serve as a communication tool for future investors and potential loan providers. It will help you portray your present financial status, active revenue sources, and how you plan to meet revenue estimates. Even though a business plan isn’t relevant for all types of credit, it plays a crucial role in SBA business loans. While no two business plans are similar, every plan should have the following elements:

1. Executive Summary

Your business plan’s executive summary is your only opportunity to introduce your business to potential investors and lenders, which is why it needs to be concise and powerful. This summary should provide a brief gist of the history and background of your business that should be engaging enough for your readers. Oftentimes, it is helpful to write this part at the end – after you’ve spent considerable time examining and articulating all the details of your business.

2. Company Summary

Explain what your product or service does and why consumers or businesses will want to purchase it. Make sure to highlight all the areas where your product or service has leverage over the competition.

On the other hand, add the pending or established copyrights or trademarks, as well as the present or future plans for further research and development (R&D).

3. Market Analysis

Mentioning the strategy would highlight the marketability of your business, your competition, and your position into the competitive landscape. 

In the marketing analysis, provide all the information about your target industry, including the market size, target market, the market requirements, and hurdles to entry, like legal conditions and supply issues. Additionally, any information on the market tests you have undertaken should be included in your business plan. You must also include your direct and indirect competition in the market analysis section.

4. Marketing Plan

In your marketing plan, consider highlighting how to promote your business and generate leads for revenue. Describe the functionalities or characteristics of your product or service and how it helps consumers. 

Mention how your product or service differs from your competitors in the market and how you will grow your business and generate revenue. Additionally, provide details about your product’s life cycle and intellectual property issues.

5. Management Team

To highlight your human capital, describe your business in terms of structure and leadership. Let your readers know the roles of your employees and their qualifications. Elaborate on this in your documentation, and try providing their resumes as well. 

6. Financial Summary

Funding and financial analysis are two of the most crucial areas in your business. Highlight the funding your small business would require and provide supporting financial data on your previous and future financial activity.

Add necessary documents that portray your company’s present financial status, including cash flow statements, income statements, revenue sheets, and balance sheets. Mention your expectations for revenues along with the expense of your products, rent, fuel, electricity, utilities, salaries, and other aspects. 

7. Appendix

There are different ways you can organize and present the information given above so you can share it with potential lenders and investors, current and future team members, management teams, and anyone who needs to go through the vision of your company.

Conduct your research and find a business plan format that suits your business goals. There are multiple SBA business plan types for different readers, including investors and employees, so you can change your plan based on your target audience. 

Here are a few things you must keep in your mind:

• Create a business plan in a way such that it’s easier to find key information. Create a cover page and table of contents (ToC) that makes basic information easier to find. Moreover, it’s recommended to use dividers with tabs if you’re making hard copies of the documentation and putting them in a binder. 
• Make it as detailed as possible. Based on your product or service, you may also want to add a section on Action Plans, which includes data on compliance and safety processes, legal landscapes, regulations, operational & management plans, an employee manual, job descriptions of your staff, and everything you’d want to put on the hard copies (or in the digital document).
• Use an Appendix for highlighting additional information. The Appendix is where you attach supporting documents, including financial and market analyses, staff resumes, logo & branding examples, and so on.

Why more businesses are working with BSBCON

Nowadays, more and more business owners and entrepreneurs are trying their luck in the ever-competitive market. 

Business is a vast landscape. There are a number of ways you can leverage to build and promote a marketing idea. However, the first thing you need to promote a product or service is a solid plan, and to propose this plan, your company needs business plan writers.

Think of BSBCON as a crucial and cost-effective extension of your own business. BSBCON is a leading company that offers SMB consulting solutions, including providing thorough business plans, pitch decks, strategic planning, and more, that save you both time and resources.

If you want to increase your chances of securing capital, grants, or investors, partner with BSBCON and get a solid business blueprint with a professional business plan. 

BSBCON’s SBA business plan writers offer all such insights, including marketing plans & strategies, pitch decks & storyboards, market research & in-depth analysis, business planning, bookkeeping & accounting, financial modeling – and the list goes on! Get in touch with BSBCON’s SMB consultants today to see how they can help you. With BSBCON, you get guidance to build a strategically designed, SBA-approved business plan that offers everything potential investors need to evaluate your business and business goals.

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How to Write an SBA Business Plan + Template

Noah Parsons

10 min. read

Updated November 21, 2023

Applying for a Small Business Administration loan typically requires a business plan.

Unfortunately, there’s no SBA loan business plan format that guarantees approval. The SBA even states you should “pick a business plan format that works for you.” 

While I agree with this sentiment, I’ve found that entrepreneurs who explain how funds will be used and how they will repay the loan tend to be more successful. 

Luckily, these details can be covered using our SBA-lender-approved business plan format . I’ll go over that structure in this article, and focus on the sections that the SBA prioritizes, so you can maximize your chances of getting funded .

You can even download a free SBA-lender-approved business plan template to fill out as you read. 

Let’s get started.

• Why you need a business plan for SBA loans

SBA loans require good documentation of your business and personal finances. You’ll need to pull together your past tax returns, bank statements, and various application forms depending on the type of SBA loan you apply for.

The bank issuing the loan will also want to know about the future of your business. 

They’ll want to see how the loan will be used and if future cash flow projections are realistic and indicate you can afford loan payments.

That’s where writing an SBA business plan comes in. 

Not only will your business plan describe your business to the lender, but it will include the financial projections the bank will use to determine if you qualify for the loan .

• What your business plan should include, according to the SBA

Business plans for SBA loans follow a fairly standard structure, but that doesn’t mean you need to follow it exactly. 

The SBA even recommends adjusting the plan outline to serve your needs. If a section does not apply to your business, it’s fine just to remove it.

Here’s the successful business plan structure I recommend for SBA loans:

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1. Executive summary

A great executive summary is a short, simple overview of your business. It should be easy for a loan officer to read and clearly understand what your business does. 

When applying for an SBA loan, highlight your: 

• Business opportunity
• Financial forecast
• How much money you want to borrow and how it will be used

Remember, an executive summary should be short and to the point. The rest of your business plan will provide additional details.

[Dig deeper: How to write an executive summary ]

2. Company description

Some people call this section “Products and Services.” Either option is fine. The important thing is that you use this section to explain what your business opportunity is. 

You need to cover: 

• The problem you solve
• Who you’re solving it for
• What your solution is and why it’s better

Be specific and tell the story of your business and your customers. Focus on your strengths and what sets you apart from competitors. 

If your company is developing a product, include information on:

• What the product life cycle looks like
• Intellectual property filings
• Current research and development

If these topics don’t apply to your product, that’s fine. Just be sure that the description of what you sell is clear.

3. Market analysis

The market analysis chapter explains who your customers are. It provides an overview of your target market, competition, and industry.

Your target market is essentially a description of your ideal customers. Be sure to include specific demographic information (like age, gender, location, income) and psychographic information (hobbies, purchasing behaviors). 

This data should reinforce that your target market needs your solution .

It’s helpful to also include information on the size of your target market . Lenders will want to see evidence of enough potential customers to drive growth. 

While your target market information describes your customers, an industry overview discusses the type of business you’re in and its potential for growth. 

For example: If you’re starting a fast-casual restaurant, your industry overview might discuss the increased interest in fast-casual dining and how more people are eating in these types of restaurants every year. 

Finally, you’ll need to include a competitive analysis . This is a list of current competitors and alternatives, with explanations of why your business is a better option. 

Your goal is to show how your business is unique, what opportunities and threats there are, and how you plan to address the competition.

4. Organization and management

Also known as your company overview, this section is where you describe your legal structure, history, and team .

For your SBA loan application, you should focus on describing who is managing the business as clearly as possible. 

You may want to include an organizational chart. You should provide detailed resumes for everyone in leadership positions. Each team member’s experience, skills and professional qualifications can mitigate risk in the eyes of a lender .

To show you’re thinking ahead, it’s also helpful to include key positions you plan to fill as you grow. 

5. Sales and marketing plan

Your goal in this section is to summarize how you will attract, retain, and sell to your customers.

The marketing strategies and sales methods you describe should always have the customer top of mind, and demonstrate that you know how to connect with them. 

To help a loan officer visualize this, you can provide examples of marketing messaging, visuals, and promotions. If you have any research or results to show that your strategy has merit, include those as well. 

6. Financial projections

SBA lenders typically require 5 years of financial projections — including profit and loss statements , balance sheets , and cash flow statements . 

Be sure to include the SBA loan in your projections in the following areas: 

• A liability on your balance sheet.
• Payments on your cash flow.
• Interest expenses on your profit and loss statement. 

I’ll dive into specific details of what you should focus on in the “how to improve your chances” section.

Your first year of financial projections should include monthly details. After that, annual summaries are usually sufficient for most SBA lenders. Occasionally, a lender might require 24 months of monthly projections, so check with your bank before submitting your business plan. 

If your business is up and running, you must also provide historical financial reports for the past 12-24 months of operations—including income statements and a current balance sheet.

Typically, you will also need to provide reports on your personal finances , including any assets you have, such as a home or car. 

Finally, include a section explaining your use of funds—what exactly you plan to use the loan for.

7. Appendix

The appendix is your chance to provide additional documents that support sections of your business plan. 

When applying for a loan, these may include:

• Employee resumes
• Licenses and permits
• Patents and other legal documents
• Historical financial statements
• Credit histories

Don’t worry about stuffing your appendix full of additional documentation. Only include information if you believe it will strengthen your approval chances, or if your lender specifically asks for it.

• How to improve your chances of being approved for an SBA loan

Your SBA business plan needs to focus on the loan you are applying for and how that will impact your business financially. 

Make sure to include the following information in your financial plan to increase your chances of success with your lender:

Funding request 

In your executive summary, document how much money you are asking for. It’s best to put your number where it can be clearly read, instead of trying to bury it deep within your business plan.

Remember, there are limitations to how much you can borrow through SBA-backed loans.  Most have a maximum loan amount of $5 million, while SBA Express loans have a maximum loan amount of $350,000. 

Use of funds

You should also describe how you plan to use the loan and which aspects of the business you want to invest in. 

Some SBA loans are designed specifically for expanding export businesses or funding real estate transactions. So, make sure your use of funds description is appropriate for the loan you are applying for.

Cash flow forecast

Be sure to include the loan in your cash flow statements and projections . You want to demonstrate that you’ve planned how you will use and repay the loan.

You need to show:

• When you anticipate receiving the loan.
• How the loan will impact your finances. 
• Loan payments for the life of the loan. 

Having this prepared won’t just increase the chances of your application being approved—It  will make it much easier to manage the loan after you receive funding . 

Balance sheet 

You’ll also want to put the loan on your projected balance sheet , and show how the loan will get paid down over time. 

The money you owe will show up on your balance sheet as a liability, while the cash you receive from the loan will be an asset. Over time, your forecasted balance sheet will show that the loan is getting paid back. 

Your lender will want to see that you have forecasted this repayment properly.

Profit & Loss forecast

Your P&L should include the interest expenses for the loan, and show how the interest will impact your profitability in the coming months and years.

• How long does an SBA business plan need to be?

The SBA doesn’t have an official recommended or required business plan length . As a general rule of thumb, you should make your business plan as short and concise as possible. 

Your business plan is going to be reviewed by a bank loan officer, and they will be less than excited about the prospect of reading a 50-page business plan.

If possible, keep the written portion of your business plan between 10-15 pages. Your financial forecasts will take up several additional pages. 

If you’re struggling to keep it short, try a one-page plan

A great way to start your business plan is with a simple, one-page business plan that provides a brief and compelling overview of your business. 

A good one-page plan is easy to read and visually appealing. Once you have your one-page plan, you can expand on the ideas to develop your complete written business plan, and use the one-page plan as your executive summary. 

Loan officers will appreciate a concise overview of your business that provides the summary they need before they start looking at your complete business plan and financial plan .

• Resources and tools for writing an SBA business plan

Remember, you can download a free SBA-lender-approved business plan template . It includes detailed instructions to help you write each section, expert guidance and tips, and is formatted as lenders and investors expect.

If you’re looking for a more powerful plan writing tool, one that can also help you create financial forecasts for the use of your loan, I recommend you check out LivePlan . 

With LivePlan, you get:

• AI-powered recommendations: Generate and rewrite sections of your plan to be more professional and persuasive.
• Step-by-step instructions: In-app examples, tutorials, and tips to help you write an impressive business plan.
• Automatic financials: Skip the spreadsheets and complex formulas, and quickly create accurate financial forecasts with everything a lender needs.
• A built-in pitch presentation: Print or share your full business plan, one-page pitch, and financial reports—all with a professional and polished look.

Whether you use the template, LivePlan, or try writing a business plan yourself, following the structure and tips from this article will improve your chances of getting an SBA-backed loan. 

And for additional SBA-focused resources, check out our guide on how to get an SBA loan .   

Noah is the COO at Palo Alto Software, makers of the online business plan app LivePlan. He started his career at Yahoo! and then helped start the user review site Epinions.com. From there he started a software distribution business in the UK before coming to Palo Alto Software to run the marketing and product teams.

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The 7 Best Business Plan Examples (2024)

As an aspiring entrepreneur gearing up to start your own business , you likely know the importance of drafting a business plan. However, you might not be entirely sure where to begin or what specific details to include. That’s where examining business plan examples can be beneficial. Sample business plans serve as real-world templates to help you craft your own plan with confidence. They also provide insight into the key sections that make up a business plan, as well as demonstrate how to structure and present your ideas effectively.

Example business plan

To understand how to write a business plan, let’s study an example structured using a seven-part template. Here’s a quick overview of those parts:

• Executive summary: A quick overview of your business and the contents of your business plan.
• Company description: More info about your company, its goals and mission, and why you started it in the first place.
• Market analysis: Research about the market and industry your business will operate in, including a competitive analysis about the companies you’ll be up against.
• Products and services: A detailed description of what you’ll be selling to your customers.
• Marketing plan: A strategic outline of how you plan to market and promote your business before, during, and after your company launches into the market.
• Logistics and operations plan: An explanation of the systems, processes, and tools that are needed to run your business in the background.
• Financial plan: A map of your short-term (and even long-term) financial goals and the costs to run the business. If you’re looking for funding, this is the place to discuss your request and needs.

7 business plan examples (section by section)

In this section, you’ll find hypothetical and real-world examples of each aspect of a business plan to show you how the whole thing comes together. 

• Executive summary

Your executive summary offers a high-level overview of the rest of your business plan. You’ll want to include a brief description of your company, market research, competitor analysis, and financial information. 

In this free business plan template, the executive summary is three paragraphs and occupies nearly half the page:

• Company description

You might go more in-depth with your company description and include the following sections:

• Nature of the business. Mention the general category of business you fall under. Are you a manufacturer, wholesaler, or retailer of your products?
• Background information. Talk about your past experiences and skills, and how you’ve combined them to fill in the market. 
• Business structure. This section outlines how you registered your company —as a corporation, sole proprietorship, LLC, or other business type.
• Industry. Which business sector do you operate in? The answer might be technology, merchandising, or another industry.
• Team. Whether you’re the sole full-time employee of your business or you have contractors to support your daily workflow, this is your chance to put them under the spotlight.

You can also repurpose your company description elsewhere, like on your About page, Instagram page, or other properties that ask for a boilerplate description of your business. Hair extensions brand Luxy Hair has a blurb on it’s About page that could easily be repurposed as a company description for its business plan. 

• Market analysis

Market analysis comprises research on product supply and demand, your target market, the competitive landscape, and industry trends. You might do a SWOT analysis to learn where you stand and identify market gaps that you could exploit to establish your footing. Here’s an example of a SWOT analysis for a hypothetical ecommerce business: 

You’ll also want to run a competitive analysis as part of the market analysis component of your business plan. This will show you who you’re up against and give you ideas on how to gain an edge over the competition. 

• Products and services

This part of your business plan describes your product or service, how it will be priced, and the ways it will compete against similar offerings in the market. Don’t go into too much detail here—a few lines are enough to introduce your item to the reader.

• Marketing plan

Potential investors will want to know how you’ll get the word out about your business. So it’s essential to build a marketing plan that highlights the promotion and customer acquisition strategies you’re planning to adopt. 

Most marketing plans focus on the four Ps: product, price, place, and promotion. However, it’s easier when you break it down by the different marketing channels . Mention how you intend to promote your business using blogs, email, social media, and word-of-mouth marketing. 

Here’s an example of a hypothetical marketing plan for a real estate website:

Logistics and operations

This section of your business plan provides information about your production, facilities, equipment, shipping and fulfillment, and inventory.

Financial plan

The financial plan (a.k.a. financial statement) offers a breakdown of your sales, revenue, expenses, profit, and other financial metrics. You’ll want to include all the numbers and concrete data to project your current and projected financial state.

In this business plan example, the financial statement for ecommerce brand Nature’s Candy includes forecasted revenue, expenses, and net profit in graphs.

It then goes deeper into the financials, citing:

• Funding needs
• Project cash-flow statement
• Project profit-and-loss statement
• Projected balance sheet

You can use Shopify’s financial plan template to create your own income statement, cash-flow statement, and balance sheet. 

Types of business plans (and what to write for each)

A one-page business plan is a pared down version of a standard business plan that’s easy for potential investors and partners to understand. You’ll want to include all of these sections, but make sure they’re abbreviated and summarized:

• Logistics and operations plan
• Financials 

A startup business plan is meant to secure outside funding for a new business. Typically, there’s a big focus on the financials, as well as other sections that help determine the viability of your business idea—market analysis, for example. Shopify has a great business plan template for startups that include all the below points:

• Market research: in depth
• Financials: in depth

Your internal business plan acts as the enforcer of your company’s vision. It reminds your team of the long-term objective and keeps them strategically aligned toward the same goal. Be sure to include:

• Market research

Feasibility 

A feasibility business plan is essentially a feasibility study that helps you evaluate whether your product or idea is worthy of a full business plan. Include the following sections:

A strategic (or growth) business plan lays out your long-term vision and goals. This means your predictions stretch further into the future, and you aim for greater growth and revenue. While crafting this document, you use all the parts of a usual business plan but add more to each one:

• Products and services: for launch and expansion
• Market analysis: detailed analysis
• Marketing plan: detailed strategy
• Logistics and operations plan: detailed plan
• Financials: detailed projections

Free business plan templates

Now that you’re familiar with what’s included and how to format a business plan, let’s go over a few templates you can fill out or draw inspiration from.

Bplans’ free business plan template

Bplans’ free business plan template focuses a lot on the financial side of running a business. It has many pages just for your financial plan and statements. Once you fill it out, you’ll see exactly where your business stands financially and what you need to do to keep it on track or make it better.

PandaDoc’s free business plan template

PandaDoc’s free business plan template is detailed and guides you through every section, so you don’t have to figure everything out on your own. Filling it out, you’ll grasp the ins and outs of your business and how each part fits together. It’s also handy because it connects to PandaDoc’s e-signature for easy signing, ideal for businesses with partners or a board.

Miro’s Business Model Canvas Template

Miro’s Business Model Canvas Template helps you map out the essentials of your business, like partnerships, core activities, and what makes you different. It’s a collaborative tool for you and your team to learn how everything in your business is linked.

Better business planning equals better business outcomes

Building a business plan is key to establishing a clear direction and strategy for your venture. With a solid plan in hand, you’ll know what steps to take for achieving each of your business goals. Kickstart your business planning and set yourself up for success with a defined roadmap—utilizing the sample business plans above to inform your approach.

Business plan FAQ

What are the 3 main points of a business plan.

• Concept. Explain what your business does and the main idea behind it. This is where you tell people what you plan to achieve with your business.
• Contents. Explain what you’re selling or offering. Point out who you’re selling to and who else is selling something similar. This part concerns your products or services, who will buy them, and who you’re up against.
• Cash flow. Explain how money will move in and out of your business. Discuss the money you need to start and keep the business going, the costs of running your business, and how much money you expect to make.

How do I write a simple business plan?

To create a simple business plan, start with an executive summary that details your business vision and objectives. Follow this with a concise description of your company’s structure, your market analysis, and information about your products or services. Conclude your plan with financial projections that outline your expected revenue, expenses, and profitability.

What is the best format to write a business plan?

The optimal format for a business plan arranges your plan in a clear and structured way, helping potential investors get a quick grasp of what your business is about and what you aim to achieve. Always start with a summary of your plan and finish with the financial details or any extra information at the end.

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• Business plans

Develop your marketing plan

On this page

Why you need a marketing plan

Download our marketing plan template.

Having a marketing plan can help you to:

• identify your target market and how your product or service can benefit it
• identify how you might attract new customers
• encourage your existing customers to continue purchasing your product or service
• set goals and time frames for your marketing activities
• map out a strategy to reach your target audience, including the messages, channels and tools you’ll use
• evaluate your marketing activities
• provide a marketing budget and see your return on investment.

Our marketing plan template helps you identify who your customers are, how you'll meet their needs and what marketing tactics you might undertake.

Marketing plan template

Our template steps you through the process of developing a succession plan with links to extra information if you need it.

You may want to check our tips below before you start.

1. Analyse your market

Market research can help you to understand your strengths, weaknesses and the opportunities that you can take advantage of. Analysing your own business and your competition can help you identify where you're positioned in the market.

It’s important to analyse your competition to identify their strengths and weaknesses. This can help you refine your marketing strategy and what's unique about your business.

A strengths, weaknesses, opportunities and threats (SWOT) analysis can help you determine where your business fits within the market and your unique selling point. Use it to help identify what your business is doing well and how you can improve.

Identifying and understanding your customers is an essential part of your marketing plan. Not everyone is your potential buyer, so it’s important to have a clear understanding of your target market early on.

Identify your target market, competitors and potential customers .

2. Set your goals and objectives

Once you're clear about your business and its positioning, you can start thinking about what you want to achieve. Think about your main business goals, whether it's the size of your business, expansion plans or desired sales. Set specific, measurable, achievable, relevant and time bound (SMART) goals to increase your chances of success in achieving them.

3. Outline your marketing strategies

Once you’ve set some goals, consider what marketing activity, process or price will help you achieve them.

Try and choose marketing activities that suit your business and your customers. For example, if you want to target young adults, newspaper advertising may not be as effective as a social media campaign.

Choosing multiple activities that complement each other is a good way to help you get your message across. For example, if you're trying to establish a new product in the market, you may choose to advertise on the local radio, as well as setting up  social media channels  and introducing a low-cost pricing strategy for first-time buyers. When used together, these strategies complement each other and help you reach a broader market.

4. Set your marketing budget

Knowing how much you have to spend on marketing and how to spend it is critical to the success of your business. A marketing budget will ensure you accurately calculate your marketing campaign or advertising.

When developing your marketing budget, make sure you're only spending money on the activities that contribute to your current marketing goals. Advertising and promotion can be expensive. Make sure to pick options that will give you the best value while still reaching your target customers.

5. Keep your marketing plan up-to-date

It's important to evaluate your marketing activities. Analysing your results and being aware of new marketing trends is important to keeping your marketing plan up-to-date and reaching your business goals. You should tweak and change your plan as your business and market grow and change.

Find out the different types of advertising.

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7 Government Small Business Grants to Apply For in May 2024

Seeking funding is a right of passage for many small business owners. While there are endless private and government-backed loans to choose from, if you’re looking to evade strict repayment terms and steep interest rates, it could be worth considering government business grants.

Government business grants are financial awards issued by federal, state, or local authorities. There are thousands of grants up for grabs through government website portals, but since this type of financing is designed to support the public, their eligibility criteria tend to be quite specific.

If you’re interested in pursuing this type of finance, we round up some government grants small businesses can apply for in May, including their specialisms, funding limits, and deadlines. We also offer some advice for writing your application, to make sure your proposal is as competitive as possible.

In this guide: 

Government Small Business Grants to Apply For in May 2024

Tips for perfecting your government grant application.

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There are thousands of government funds to apply for. If you want to cut through the noise, take a look at some of the most popular options below:

• Small Business Innovation Research (SBIR) program
• Small Business Technology Transfer (STTR) program 
• Women-Owned Small Business (WOSB) Federal Contracting program
• 8(a) Business Development Program 
• HUBZone Program
• Small State Business Credit Initiative (SSBCI)
• U.S. Department of Commerce Minority Business Development Agency (MBDA)

1. Small Business Innovation Research (SBIR) program

• For: Small businesses interested in carrying out innovation research
• Funding limit: Over $2 million
• Deadline: September 5, January 5, and April 5

The Small Business Innovation Research program was designed by the Small Business Administration to encourage US businesses to engage in Federal research and development. The competitive program is open to select small businesses and specifically encourages participation from women and socially or economically disadvantaged persons.

To be eligible for the SBIR program, your business must be for profit, be over 50% owned by permanent residents of the US, and have fewer than 500 employees. To apply for the grant, you need to register your business with SBIR, if you haven’t already, submit a proposal before one of the program’s tri-annual deadlines, and then respond to feedback and refine your concept if necessary.

Learn more about the SBIR grant, and how to apply here .

2. Small Business Technology Transfer  (STTR) programs

• For: Small businesses that have paired up with a research institution

Like the SBIR, the Small Business Technology Transfer program is a government program focused on developing innovative solutions to pressing problems across the US. This type of funding aims to facilitate cooperative research and development efforts research between small business concerns and non-profit US research institutions, with the potential for commercialization of innovative technological solutions.

However, unlike the SBIR, this program requires the small business applicant to be teamed up with a non-profit research institution already, which typically takes the form of a university or Federal Laboratory. The STTR program is also focused on the transfer of technology from the research institution, rather than just the research alone.

Aside from being paired with a research institution, STTR’s eligibility criteria are nearly identical to SBIR’s.

Learn more about the STTR grant, and how to apply here .

3. Women-Owned Small Business (WOSB) Federal Contracting Program

• For: Women-owned businesses
• Funding limit: $4 million for service contracts and $6.5 million for manufacturing contracts
• Deadline: Rolling

The Women-Owned Small Business Federal Contracting Program was designed to build a level playing field for female business owners. The contracts are designated for specific industries where female-owned businesses are underrepresented. You can see which industries are eligible for the grant program here .

To be eligible for this program, you need to run a small business, have the business be at least 51% owned and controlled by US women, and have an economically disadvantaged woman manage the day-to-day operations and make long-term decisions.

Learn more about WOSB, and how to apply here.

4. 8(a) Business Development Program

• For: Socially and economically disadvantaged business owners
• Funding limit: $7 million for acquisitions assigned manufacturing NAICS codes and $4.5 million for all other acquisitions

The 8(a) program is a nine-year program created by the SBA to financially support firms owned and controlled by socially and economically disadvantaged individuals. It’s designed to span nine years and helps eligible businesses access new business paths from government contracting.

Since the creation of the program in 1970, it has helped disadvantaged businesses gain access to billions of dollars in funding. To be eligible for the government grant, you must run a small business, be at least 51% owned and controlled by US citizens who are socially and economically disadvantaged, have a personal net worth of under $805 thousand, and demonstrate good character.

Learn more about the 8(a) business development program, and how to apply here .

5.  HUBZone Program

• For: Small businesses in historically under-utilized business zones
• Funding limit: $3.5 million for products and services, and $5.5 million per contract for manufacturing

The HUBZone program is a SBA initiative designed to promote economic development and job growth in historically underutilized business zones (HUBZones). The program does so by offering financial grants to business owners operating within these communities.

To be eligible for this business grant you need to run a small business, have the business be at least 51% owned and controlled by a Community Development Corporation, an agricultural cooperative, an Alaska Native corporation, a Native Hawaiian organization, or an Indian tribe, have its main office located in a HUBZone, and have at least 35% of it employees living in the HUBZone for at least 45 days before applying.

Learn more about the HUBZone program, and how to apply here .

6. Small State Business Credit Initiative (SSBCI)

• For: Small businesses run by socially and economically disadvantaged individuals
• Funding limit: $20 million

The Small State Business Credit Initiative is a federal program designed to support entrepreneurship across the US. The grant program is provided by the US Department of the Treasury and was expanded by President Biden’s American Rescue Plan Act in 2021, providing an extra $10 billion in funding to eligible businesses.

In addition to providing capital support to small businesses, SSBCI can also provide technical assistance to eligible businesses through its Technical Assistance (TA) Grant Program. The SSBCI is available to businesses owner-occupied small businesses with 500 employees or less, and is specifically tailored to small businesses owned and controlled by socially and economically disadvantaged (SEDI) owners and very small businesses with less than 10 employees.

Learn more about the SSBCI program, and apply here .

7. U.S. Department of Commerce Minority Business Development Agency (MBDA)

• For: Small businesses run by minorities
• Funding limit: Up to $350,000 for the first 10 months

The U.S. Department of Commerce Minority Business Development Agency (MBDA) is a Federal grants program designed to promote the growth of minority-owned businesses. The ultimate aim of the program is to provide minority business enterprises (MBEs) with access to funds, contracts, and market opportunities both in the US and globally.

To be eligible for MBDA assistance, a business must be owned or controlled by one or more socially or economically disadvantaged persons. The majority of business owners must also identify as racial minorities.

To apply for an MBDA business grant, you need to register your business with SAM.gov and Grants.gov if you haven’t already, align your proposal with the stated requirements, and submit your application before the deadline.

Learn more about the grant, and how to apply here .

Government grants offer a golden opportunity to businesses looking to grow or recover their business. However, due to the competitive nature of the financing, you need to ensure your grant proposal is polished and stands out from the crowd.

We understand that writing a grant application might seem like a daunting process, especially if you’re a first-timer. So, to give your proposal the best chance possible of succeeding, take heed of these pointers below.

• Give yourself enough time –  You don’t want to be writing a grant application against the clock. Writing a proposal can take much longer than you expect, so to account for unexpected hold-ups we recommend giving yourself at least 45 days to complete your written application.
• Follow the instructions carefully – Don’t go off-piste when writing your application. Make sure you include all the information requested by the agency, and present it in the correct format.
• Be as concise and clear as possible – Ensure your application is written in clear, simple language, and use as many candid examples as possible to paint a clear image for your reader. If you use any graphs or imagery, make sure you label them clearly as well.
• Keep the audience in mind – The likelihood is that the reviewer won’t already be familiar with your business. To make sure you won’t gloss over necessary information write the proposal for an audience that’s hearing about your business for the first time.
• Develop a proofreading strategy – You don’t want to hamper your application’s success with silly mistakes like typos or grammatical errors. So, to ensure your proposal looks polished carefully proofread the application or outsource the service to a professional.

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