notary signing agent business plan sample

Notary Public Business Plan Template

Written by Dave Lavinsky

Notary Public Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their notary public companies. 

If you’re unfamiliar with creating a notary public business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a notary public business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Notary Business Plan?

A business plan provides a snapshot of your notary public business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Notary Business

If you’re looking to start a notary public business or grow your existing notary public company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your notary public business to improve your chances of success. Your notary public business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Notary Public Businesses

With regards to funding, the main sources of funding for a notary public business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for notary public companies.

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How to write a business plan for a notary public business.

If you want to start a notary public business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your notary public business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of notary public business you are running and the status. For example, are you a startup, do you have a notary public business that you would like to grow, or are you operating a chain of notary public businesses?

Next, provide an overview of each of the subsequent sections of your plan. 

• Give a brief overv iew of the notary public industry. 
• Discuss the type of notary public business you are operating. 
• Detail your direct competitors. Give an overview of your target customers. 
• Provide a snapshot of your marketing strategy. Identify the key members of your team. 
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of notary public business you are operating.

For example, you m ight specialize in one of the following types of notary public businesses:

• General Notary : this type of notary business involves general notary work where you travel to clients to notarize documents that are not related to real estate transactions. This can include powers of attorney, trust documents, healthcare-related documents, auto title transfers, etc.
• Loan Signing Notary: this type of notary business usually requires additional certifications specific to the mortgage industry in order to become a Signing Agent. As a Signing Agent, you will receive assignments from signing services, such as title companies and mortgage companies to conduct signings for mortgage and real estate transactions.
• Non-Notary Services: this type of notary business is to add additional sources of revenue to your notary public business. This can involve fingerprinting services, inspections, courier services, and apostille services. 

In addition to explaining the type of notary public business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of clients served, the number of notaries with positive reviews, reaching X number of clients served, etc.
• Your legal business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the notary public industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the notary public industry educates you. It helps you understand the market in which you are operating. 

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your notary public business plan:

• How big is the notary public industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your notary public business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your notary public business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: homebuyers, individuals needing legal or medical documents notarized, real estate agents, and title companies.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of notary public business you operate. Clearly, title companies would respond to different marketing promotions than individuals needing medical documents notarized, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are othe r notary public businesses. 

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes title company employees, postal service notaries, or real estate company notaries. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of clients do they serve?
• What type of notary public business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide service where you travel to the client?
• Will you offer products or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a notary public business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type o f notary public company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide apostille services, inspections, officiatiate weddings or fingerprinting services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of yo ur plan, yo u are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your notary public company. Document where your company is situated and mention how the site will impact your success. For example, is your notary public business located in a busy retail district, a business district, a standalone office, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your notary public marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites 
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your notary public business, including answering calls, scheduling notary appointments, traveling to clients and/or notarizing, etc. 

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth client, or when you hope to reach $X in revenue. It could also be when you expect to expand your notary public business to a new city.  

Management Team

To demonstrate your notary public business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company. 

Ideally, you and/or your team members have direct experience in managing notary public businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a notary public business or successfully running a small real estate or title company practice.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance s heet, and cash flow statements.  

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you see 5 clients per day, and/or offer additional services ? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.  

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your notary public business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.  

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. 

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a notary public business:

• Cost of notary certifications and notary supplies
• Payroll or salaries paid to staff (if any)
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a list of services you plan to offer.  

Writing a business plan for your notary public business or mobile notary business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the notary public industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful notary public business.

Don’t you wish there was a faster, easier way to finish your Notary Public business plan?

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Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how a Growthink business planning consultant can create your business plan for you.

Other Helpful Business Plan Articles & Templates

Notary Public Business Plan Template

Written by Dave Lavinsky

Notary Public Business Plan

You’ve come to the right place to create your Notary Public business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Notary Public businesses.

Below is a template to help you create each section of your Notary Public business plan.

Executive Summary

Business overview.

One-Day Notary Public Service is a startup notary public business located in Pierre, South Dakota. The company is founded by Kathy Porporia, a notary public who has been employed in the business sector for over ten years. She generated a thirty percent increase in her employer’s business by using her skills and social engagement talents to acquire and keep clients. Many businesses in Pierre have come to rely solely on Kathy for all notary public needs.

One-Day Notary Public Service will provide a wide selection of services from which customers may choose, including notarizing legal documents, affidavits, contracts, and more. As a result of the growth rate of clients who request her services, Kathy determined that it is the right and best time to launch her own business and capture the eager audience she already has slated as potential customers. Many of these same businesses and individuals have already committed to following Kathy to her new startup company.

Product Offering

The following are the services that One-Day Notary Public Service will provide:

• One-day service guarantee
• Mobile service within city and surrounding areas of Pierre
• Notarizing legal documents
• Legal contracts
• Identity verification
• Administration of oaths and affirmations
• Certifying copies of documents

Customer Focus

One-Day Notary Public Service will target all residents and businesses in Pierre and the surrounding areas of the city. They will target attorneys and law firms. They will target businesses who require legally-binding contracts. They will target individuals who are purchasing a home or traveling internationally. They will target residents who are required to verify their identity or affirm legal proceedings or documentation.

Management Team

One-Day Notary Public Service will be owned and operated by Kathy Porporia, a notary public who has been employed in the business sector for over ten years. She generated a thirty percent increase in her employer’s business by using her skills and social engagement talents to acquire and keep clients. Many businesses in Pierre have come to rely solely on Kathy for all notary public needs. Kathy has recruited Nahul Jahim and Cristy Baker to join her business.

Kathy Porporia holds a bachelor’s degree from the University of South Dakota in business management. She has fifteen years of experience as a notary public and has an extensive background in management and scheduling within a notary public as a result of her last ten years of employment. Kathy was often placed in temporary management positions when her employers traveled extensively; as a result, her management skills were developed and well-positioned to lead her own company.

Nahul Jahim is a graduate of Pierre College, where he obtained a bachelor’s degree in marketing. He has been a notary public for five years and formerly worked with Kathy at the same business. His role will be as a Senior Notary Public, assisting in both serving as a notary public and managing the business on behalf of Kathy and her staff.

Cristy Baker is certified as an administrative assistant and formerly worked with Kathy. She is adept at booking clients, understanding the legal or documentation needs of each client and running a smooth operation. Her role will be as the Senior Administrative Associate.

Success Factors

One-Day Notary Public Service will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly-qualified team of One-Day Notary Public Service
• Notarize legal documents, including contracts, affidavits, wills, and power of attorney documents.
• Verifying identity through identification checks and document verification.
• Administering oaths and affirmations for affidavits and statutory declarations.
• Providing certified copies of documents.
• Mobile notary services, offering on-site notarization for clients unable to visit our office.
• One-Day Notary Public Service offers the best pricing in town. Their pricing structure is the most cost effective when compared to the competition.

Financial Highlights

One-Day Notary Public Service is seeking $200,000 in debt financing to launch its One-Day Notary Public Service. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:

• Office space build-out: $20,000
• Office equipment, supplies, and materials: $10,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph outlines the financial projections for One-Day Notary Public Service.

Company Overview

Who is one-day notary public service.

One-Day Notary Public Service is a newly established, full-service notary public service in Pierre, South Dakota. One-Day Notary Public Service will be the most reliable, cost-effective, and efficient choice for residents and businesses in Pierre and the surrounding communities. One-Day Notary Public Service will provide a comprehensive menu of notary services for any resident or business to utilize. Their full-service approach includes a comprehensive set of services relating to legal documentation, oaths, verifications and certifications.

  One-Day Notary Public Service will be able to serve customers with one-day service and mobile service. The team of professionals are highly qualified and experienced in all notary services and the legal documents needed for completion. One-Day Notary Public Service removes all headaches and issues of finding and getting to a notary public and ensures all issues are taken care of expeditiously while delivering the best customer service.

One-Day Notary Public Service History

One-Day Notary Service is owned and operated by Kathy Porporia, a notary public who has been employed in the business sector for over ten years. She generated a thirty percent increase in her employer’s business by using her skills and social engagement talents to acquire and keep clients. Kathy Porporia holds a bachelor’s degree from the University of South Dakota in business management. She has fifteen years of experience as a notary public and has an extensive background in management and scheduling within a notary public as a result of her last ten years of employment. Kathy was often placed in temporary management positions when her employers traveled extensively; as a result, her management skills were developed and well-positioned to lead her own company.

Since incorporation, One-Day Notary Public Service has achieved the following milestones:

• Registered One-Day Notary Public Service, LLC to transact business in the state of South Dakota.
• Has a contract in place to lease a 10,000 square foot office in a midtown office building in Pierre.
• Reached out to numerous contacts to include One-Day Notary Service as their primary notary public service.
• Began recruiting a staff of three and two office personnel to work at One-Day Notary Service.

One-Day Notary Public Services

The following will be the services One-Day Notary Public Service will provide:

Industry Analysis

The notary public industry is expected to grow over the next five years to over $700 million. The growth will be driven by an increasing number of legal and regulatory requirements The growth will be driven by an increasing number of real estate transactions The growth will be driven by an increasing complexity of international transactions Costs will likely be reduced as paper and printing costs are eliminated Costs will likely be reduced as communication expenses drop Costs will likely be reduced as travel expenses drop

Customer Analysis

Demographic profile of target market.

Customer Segmentation

One-Day Notary Public Service will primarily target the following customer profiles:

• Businesses and residents within the city of Pierre and its surrounding communities
• Law firms, attorneys, real estate agents, mortgage companies
• Travelers or others who need identity verification
• Residents settling wills or trust funds

Competitive Analysis

Direct and indirect competitors.

One-Day Notary Public Service will face competition from other companies with similar business profiles. A description of each competitor company is below.

SwiftNotary Company

SwiftNotary Company is established in a conveniently located office, where the sole proprietor, Jake Roberts, offers a range of notary services, including notarizing legal documents, affidavits, contracts, and more. With his commitment to accuracy, efficiency, and exceptional customer service, he aims to become the go-to notary public service provider in the Pierre area.

SwiftNotary Company was started in 2019 to provide a quick response for individuals who needed notary public service during the global pandemic. Jake used his vehicle to travel from homes to businesses and back again during several months before eventually opening an office in downtown Pierre. The one-man operation caters to a wide range of clients, including individuals requiring notarization for personal documents, real estate professionals, law firms, financial institutions, and businesses in need of notarized contracts and agreements.

Premier Notary Public

Premier Notary Public is owned and operated by Nick and Claus Swanson, brothers who went through notary public training at the same time with the intention to open a business that would provide their income for several years. They divided the business into two segments, one serving individuals and the other serving business clients. They do not have other employees and they provide primarily mobile service, with a home office serving as the place for administrative tasks. Nick and Claus Swanson network extensively throughout Pierre by joining community groups and philanthropic committees and both are dedicated to helping the residents of Pierre by acts of service on behalf of its residents

Attorney’s Public Notary

The Attorney’s Public Notary Company is known as the “Attorney’s Choice” for notary services. It is owned and operated by Tina Essex who started the specialized notary public dedicated to serving attorneys exclusively in 2020. The claim of the business is that it serves “the unique needs of legal professionals and the critical role notarization plays in their practice”. The claim of the company is that it provides efficient and dependable notary services tailored specifically to attorneys, ensuring their documents are properly authenticated and legally binding.

Attorney’s Notary Public offers an in-depth understanding of the state’s legal requirements and regulations, with notaries who understand the specific nuances of notarizing legal documents in South Dakota. We offer a comprehensive range of notary services exclusively to attorneys, including notarizing legal documents such as contracts, agreements, affidavits, and other vital legal instruments. The company will attest to the authenticity of signatures, and verify identities. They claim to prioritize accuracy and attention to detail to ensure the utmost validity and legality of each notarized document.

Competitive Advantage

One-Day Notary Public Service will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

One-Day Notary Public Service will offer the unique value proposition to its clientele:

• Highly-qualified team of skilled employees who are able to provide a comprehensive set of notarized legal documents, including contracts, affidavits, wills, and power of attorney documents.
• Verify identity through identification checks and document verification.
• Administer oaths and affirmations for affidavits and statutory declarations.
• Provide certified copies of documents.
• Offer unbeatable pricing to its clients; they will offer the best pricing in town.

Promotions Strategy

The promotions strategy for One-Day Notary Public Service is as follows:

Word of Mouth/Referrals

One-Day Notary Public Service has built up an extensive list of contacts over the years by providing exceptional service and expertise to all clients. Former clients will follow her to her new company and help spread the word of One-Day Notary Public Service.

Professional Associations and Networking

Community and national associations will be joined and networking will continue in all forums. Attendance and active participation when needed will be offered.

Print Advertising

Two weeks prior to the launch, One-Day Notary Public will send a direct-mail piece to all residents and businesses in Pierre county. The piece will announce the launch of the company, describe the services, and offer a discount on products or services purchased.

Website/SEO Marketing

One-Day Notary Public Service will fully utilize their website. The website will be well organized, informative, and list all the services that One-Day Notary Public Service provide. The website will also list their contact information and list their available appointment times for One-Day overnight service. Customers can set their appointment times with confidence that One-Day Notary will show up on-time, every time. The website presence will utilize SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Notary company” or “notary service near me”, One-Day Notary Public Service will be listed at the top of the search results.

The pricing of One-Day Notary Public Service will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.

Operations Plan

The following will be the operations plan for One-Day Notary Public Service. Operation Functions:

• Kathy Porporia will be the Owner and President of the company. She will oversee all staff and manage client relations. Kathy has spent the past year recruiting the following staff:
• Nahul Jahim will become the Senior Notary Public and will manage the office administration when Kathy is not available.
• Cristy Baker will be the Senior Administrative Associate, overseeing the day-to-day management of filing, phone calls, emails, etc.

Milestones:

One-Day Notary Public Service will have the following milestones completed in the next six months.

• 5/1/202X – Finalize contract to lease office space
• 5/15/202X – Finalize personnel employment contracts for the One-Day Notary Public Service
• 6/1/202X – Prepare direct-mail piece for One-Day Notary Public Service clients
• 6/15/202X – Begin networking at industry events
• 6/22/202X – Begin moving into One-Day Notary Public Service office
• 7/1/202X – One-Day Notary Public Service opens its office for business

Cristy Baker is certified as an Administrative Assistant and formerly worked with Kathy. She is adept at booking clients, understanding the legal or documentation needs of each client and running a smooth operation. Her role will be as the Senior Administrative Associate.

Financial Plan

Key revenue & costs.

The revenue drivers for One-Day Notary Public Service are the fees they will charge to clients for the notary services they provide.

The cost drivers will be the overhead costs required in order to staff One-Day Notary Public Service. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

One-Day Notary Public Service is seeking $200,000 in debt financing to launch its notary public business. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and association memberships. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Customers Per Month: 600
• Average Revenue per Month: $120,000
• Office Lease per Year: $100,000

Financial Projections

Income statement.

Balance Sheet

Cash Flow Statement

Notary Public Business Plan FAQs

What is a notary public business plan.

A notary public business plan is a plan to start and/or grow your notary public business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Notary Public business plan using our Notary Public Business Plan Template here .

What are the Main Types of Notary Public Businesses? 

There are a number of different kinds of notary public businesses , some examples include: General Notary, Loan Signing Notary, and Non-Notary Services.

How Do You Get Funding for Your Notary Public Business Plan?

Notary Public businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Notary Public Business?

Starting a notary public business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Notary Public Business Plan - The first step in starting a business is to create a detailed notary public business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your notary public business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your notary public business is in compliance with local laws.

3. Register Your Notary Public Business - Once you have chosen a legal structure, the next step is to register your notary public business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your notary public business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Notary Public Equipment & Supplies - In order to start your notary public business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your notary public business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful notary public business:

• How to Start a Notary Business

• Sample Business Plans

Notary Business Plan

Notary businesses are in high demand, be it real estate developers, legal firms, government agencies, or educational institutions; all require notary assistance.

Building a notary business from scratch and standing toe-to-toe with big industry giants may feel overwhelming, but a detailed business plan can help you succeed.

Are you looking to start writing a business plan for your Notary business? Creating a business plan is essential to starting, growing, and securing funding for your business. So we have prepared a notary business plan template to help you start writing yours.

Free Business Plan Template

Download our free notary business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write a Notary Business Plan?

Writing a notary business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section of the business plan intended to provide an overview of the whole business plan. Generally, it is written after the entire business plan is ready. Here are some components to add to your summary:

• Start with a brief introduction: Start your executive summary by introducing your idea behind starting a Notary business and explaining what it does. Give a brief overview of how your notary business will be different.
• Market opportunity: Describe the target market in brief, and explain the demographics, geographic location, and psychographic attributes of your customer. Explain how your Notary business meets its needs. Clearly describe the market that your business will serve.
• Mention your services: Describe in detail what services a customer can expect from your notary firm, document authentication, estate planning, legal advice, contractual arrangements, etc.
• Management team: Name all the key members of your management team with their duties, responsibilities, and qualifications.
• Financial highlights: Provide a summary of your financial projections for the company’s initial years of operation. Include any capital or investment requirements, startup costs, projected revenues, and profits.
• Call to action: After briefly explaining your business plan, end your summary with a call to action, inviting potential investors or readers to the next meeting if they are interested in your business.

Ensure you keep your executive summary concise and clear, use simple language, and avoid jargon.

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2. Business Overview

Depending on what details of your business are important, you’ll need different elements in your business overview. Still, there are some foundational elements like business name, legal structure, location, history, and mission statement that every business overview should include:

• The name and type of your notary business: mention whether your clientele focuses on real estate agents, escrow officers, or title agents. Maybe, you serve all of them—so mention it.
• Company structure of your notary business, whether it is an LLC, partnership firm, or something else.
• Location of your notary business and why you selected that place.
• Mission statement: Add a mission statement that sums up the objectives and core principles of your notary business. This statement needs to be memorable, clear, and brief.
• Business history: Include an outline of your Notary business’s history and how it came to be in its current position. If you can, add some personality and intriguing details, especially if you got any achievements or recognitions till now for your incredible services.
• Future goals: It’s crucial to convey your aspirations and your vision. Include the vision of where you see your business in the near future and if you plan on expanding your business or services overseas, to another state, or another city.

This section should provide an in-depth understanding of your Notary business. Also, the business overview section should be engaging and precise.

3. Market Analysis

Market analysis provides a clear understanding of the market in which your Notary business will run along with the target market, competitors, and growth opportunities. Your market analysis should contain the following essential components:

• Target market: Identify your target market and define your ideal customer. Know more about your customers and which services they prefer: online notary services, mobile notary services, or a traditional notary business offering services to local clients.
• Market size and growth potential: Provide an overview of the industry. It will include market size, trends, growth potential, and regulatory considerations. Highlight the competitive edge and how your business is different from the rest.
• Competitive analysis: Identify and analyze all other notary developers in the local market, including direct and indirect competitors. Evaluate their strengths and weaknesses, and explain how your business can offer qualitative services.
• Market trends: Analyze current and emerging trends in your industry, such as technological changes or customer preferences. Explain how your business will cope with all the trends. For example, notary services are going digital, so explain how you plan on dealing with this market shift.
• Regulatory environment: Describe any regulations or licensing requirements that affect your notary business, such as the record-keeping act, surety bond, state laws, and other regulations.

Some additional tips for writing the market analysis section of your business plan:

• Use various sources to gather data, including industry reports, market research studies, and surveys.
• Be specific and provide detailed information wherever possible.
• Include charts and graphs to help illustrate your key points.
• Keep your target audience in mind while writing the business plan

4. Products And Services

The product and services section of a Notary public business plan should describe the specific services and products that will be offered to customers. To write this section should include the following:

• Create a list of services your notary business will offer, including document authentication, legal advice, administering oaths and affirmations, notarizing real estate transactions, etc.
• Describe each service: Provide a detailed description of what it entails, the time required, and the qualifications of the professionals who will provide it. A notary signing agent, for instance, ensures that all documents are signed and notarized correctly during a real estate closing.
• Transparency and confidentiality: In all descriptions of products and services, emphasize the importance of transparency and confidentiality. Make sure to describe how your notary business strives to maintain it.

Overall, a business plan’s product and services section should be detailed, informative, and customer-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

• Develop your unique selling proposition (USP): Clearly define your Notary business’s unique selling propositions; which can be the type of your services, ex. Mobile notary services or multilingual services. Fast turnaround time and competitive pricing can also be great USPs.
• Determine what sets your business apart from the competition and what benefits your target market.
• Determine your pricing strategy: Develop a pricing strategy that is competitive and affordable yet profitable. Consider offering promotions, discounts, or packages for your Notary services to attract new customers.
• Marketing strategies: Develop a marketing strategy that includes a mix of online and offline marketing tactics. Consider social media, email marketing, content marketing, brochures, print marketing, and events.
• Sales strategies: Mention your sales strategy as – attending local events, creating referral programs for existing customers, offering competitive pricing, etc.
• Customer retention: Describe how your business will retain customers and build loyalty, such as through loyalty programs, special events, or personalized service.

Overall, the sales and marketing strategies section of your business plan should outline your plans to attract and retain customers and generate revenue. Be specific, realistic, and data-driven in your approach, and be prepared to adjust your strategies based on feedback and results.

6. Operations Plan

When writing the operations plan section, it’s important to consider the various aspects of your business processes and procedures involved in operating a business. Here are the components to include in an operations plan:

• Hiring plan: Tell the staffing requirements of your notary business, including the number of employees needed, their qualifications, and the duties they will perform. Also, mention the perks you will provide to your employees.
• Operational process: Outline the processes and procedures you will use to run your notary business. It includes authenticating documents, offering legal advice, maintaining accurate records, etc.
• Technology & Software: Describe the software and technology you use in your business operations depending on your services, such as electronic notary software, document management software, videoconferencing software, etc.

By including these key elements in your operations plan section, you can create a comprehensive plan that outlines how you will run your Notary business.

7. Management Team

The management team section provides an overview of the individuals responsible for running the Notary business. This section should provide a detailed description of the experience and qualifications of each manager, as well as their responsibilities and roles.

• Key managers: Describe the key members of your management team, their roles, and their responsibilities. It should include the owners, senior management, legal assistants, notary signing agents, and other people involved in the business operations, including their education, professional background, and relevant experience in the Notary.
• Organizational structure: Describe the organizational structure of the management team, including reporting lines and how decisions will be made.
• Compensation plan: Describe your compensation plan for the management team and staff, including salaries, bonuses, and other benefits.
• Board of advisors: If you have a board of advisors for your business, then mention them along with their roles and experience.

Describe your company’s key personnel and highlight why your business has the fittest team.

8. Financial Plan

When writing the financial plan section of a business plan, it’s important to provide a comprehensive overview of your financial projections for the first few years of your business.

• Profit & loss statement: Create a projected profit & loss statement that describes the expected revenue, cost of products sold, and operational costs. Your business’s anticipated net profit or loss should be computed and included.
• Cash flow statement: Estimate your cash inflows and outflows for the first few years of operation. It should include cash receipts from clients, vendor payments, loan payments, and any other cash inflows and outflows.
• Balance sheet: Prepare a projected balance sheet, which shows the business’s assets, liabilities, and equity.
• Break-even point: Determine the point at which your notary business will break even or generate enough revenue to cover its operating costs. This will help you understand how much revenue you need to generate to make a profit.
• Financing needs: Estimate how much financing you will need to start and operate your Notary business. It should include short-term and long-term financing needs, such as loans or investment capital.

Remember to be realistic with your financial projections and provide supporting evidence for your estimates.

9. Appendix

When writing the appendix section, you should include any additional information that supports the main content of your plan. This may include financial statements, market research data, legal documents, and other relevant information.

• Include a table of contents for the appendix section to make it easy for readers to find specific information.
• Include financial statements such as income statements, balance sheets, and cash flow statements. These should be up-to-date and show your financial projections for at least the first three years of your business.
• Provide market research data, such as statistics on the size of the legal industry, consumer demographics, and trends in the industry.
• Include any legal documents such as permits, licenses, and contracts.
• Provide any additional documentation related to your business plans, such as marketing materials, product brochures, and operational procedures.
• Use clear headings and labels for each section of the appendix so that readers can easily find the information they need.

Remember, the appendix section of your Notary business should only include relevant and essential information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This Notary business plan sample will provide an idea for writing a successful Notary plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready notary business plan to impress your audience, download our notary business plan pdf .

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Frequently asked questions, why do you need a notary business plan.

A business plan is an essential tool for anyone looking to start or run a successful notary business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your notary business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your notary business.

How to get funding for your Notary business?

There are several ways to get funding for your notary business, but one of the most efficient and speedy funding options is self-funding. Other options for funding are:

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your notary business, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought options for startups.
• Venture capital – Venture capitalists will invest in your business in exchange for a percentage of shares, so this funding option is also viable.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your Notary business?

There are many business plan writers available, but no one knows your business and idea better than you, so we recommend you write your notary public business plan and outline your vision as you have in your mind.

What is the easiest way to write your Notary business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any notary business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Notary Public Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » B2C Sector

Do you want to start a notary public company and need to write a plan? If YES, here is a sample notary public business plan template & feasibility report.

A notary public works as a certified and legal witness, offering their signature as proof of identification. Standard notarized legal documents include contracts, mortgages, and property deeds. Notary public businesses serve customers either from a home office, brick-and-mortar establishment, mobile, or online.

Most of the 4.4 million Notaries in America become Notaries as part of their job duties or as a value-added skill on their resume. Others choose to become Notaries so they can have their own mobile Notary or Notary Signing Agent business.

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But they all work as independent contractors who earn money by handling mortgage signings, notarizing trust documents and performing many other tasks. Note that apart from the additional income opportunities available, the office of the Notary Public has a long history and brings with it credibility to the individual Notary.

A Sample Notary Public Business Plan Template

1. industry overview.

Businesses in legal services industry provide the services of lawyers and other legal practitioners to individuals, businesses, government agencies, and non-profits. The US legal services industry includes about 180,000 establishments (single-location firms and units of multi-location firms).

The legal services industry in the united states generated approximately 288 billion in 2018. In 2018, over 1.1 million people were employed in legal occupations in the U.S. This number was set to rise to 1.38 million in 2023. The largest share of those working in legal occupations was comprised of lawyers. Lawyers also earned the most in this industry, with a mean annual wage of over 144,000 U.S. dollars.

Close to 47 percent of 2018 law graduates had taken up employment with law firms by April 2019 and 70.1 percent were working in occupations which required the passage of the bar exam. According to industry reports, the overall health of the global economy, and the corresponding volume of commercial transactions, heavily influences demand for legal services.

Bigger firms achieve success by working on cross-border cases for multinational clients and constantly expanding their industry practice areas.

Small firms rely on serving local clients and developing expertise in a few practice areas. Firms large and small stand out by touting pro bono work, diversity, and corporate social responsibility. The industry faces several potential disruptors. Client law firms are relying more on in-house legal teams.

2. Executive Summary

Authentic Docs is a legal notary public and paper shredding company, offering document notarization and cost effective destruction services to law firms, businesses, and individuals. We will offer a most secure, efficient, simple and cost effective plan available for authenticating and destroying a company’s confidential information.

At Authentic Docs, we all also provide complete on-site and off-site document verification and destruction services. We plan to service law firms and other businesses in Denver, Colorado. We boast of a massive industry experience in documentation as well as the shredding of microfilm, microfiche, credit cards, computer tapes and other forms of media storage.

We will keep an automated journal and issue certificate of notarization or destruction, as the case may be, with each invoice.

We also offer recycling programs for non-confidential documents. Authentic Docs has a 4,000 square foot facility located in Downtown Denver, Colorado.  The park anchors the industrial section of the city and is within easy access of 80 percent of potential customers.

Our start-up cost for Authentic Docs is focused primarily on disposal equipment, disposal bins, and disposal trucks. We will have the ability to draw up and certify contracts and other legal documents that require a notary’s seal and signature such as wills, mortgages, adoption papers, property deeds and financial transfers.

Mason Stevens and the silent partner will each make substantial investments in the company. In addition, Mason will secure a long-term business loan to cover most of the start up and running cost. Authentic Docs will also market an annual service contract at a 20 percent discount to small companies and a 15 percent discount to medium-size companies.

Our competitive edge will be our quick response to a customer’s request for services. Authentic Docs will respond within 24 hours of a request by a company for record verification and shredding services.

3. Our Products and Services

Authentic Docs is a legal notary public and paper shredding company, offering document notarization and cost effective destruction services to law firms, businesses, and individuals in Denver, Colorado. We will offer the following services:

• Document Notarization

Authentic Docs will offer notarization services to law firms, businesses, and individuals that have notary needs. The business will also sell a variety of pre-printed legal forms that will assist individuals with their ongoing legal filing needs.

• Document Security

Authentic Docs will offer on-site document destruction service which is the safest, most secure, and convenient means of disposing of sensitive documents. An assigned bonded and uniformed employee will take a customer’s classified documents from the security bins that we provide for the office directly to the mobile shredding unit where the materials will be destroyed.

• Document on-site destruction services

Authentic Docs will provide security bins to be placed throughout the office area. These bins have a built in lock to ensure documents cannot be removed without a key. The material will be destroyed on-site and the shredded paper will then be taken to our facility where it will be recycled.

• Document Off-site destruction services

We will also provide off-site document destruction. We will still supply our customers with security bins but the materials will be brought back to our facility to be shredded. In addition to the security consoles for the office, we offer 65-gallon Schafer containers.

These Schafer containers are used for high volume areas. Customers with large volumes of paper find this to be the most economical way to handle classified materials.

4. Our Mission and Vision Statement

• Our vision at Authentic Docs is to develop into a foremost notary and business services agency within Colorado and all other neighbouring states.
• The mission of Authentic Docs is to provide a cost-effective document notarization and disposal service that protects our customers demand for assurance and security.

Our Business Structure

Our business structures at Authentic Docs will emphasize our standard in the industry. Mason Stevens will be responsible for day-to-day operation of the facility. He will also manage the sales team. An off-site facility team will manage the notarization of documents. They will also be tasked with the disposal of records at the Authentic Docs Facility.

The on-site team will manage collection of documents to be notarized, collection of documents for destruction and the disposal of documents at a customer site, as the case may be. Our business structure will include the following portfolios;

Attorney Coordinator

Paralegal/Legal Analyst

Lines Account Manager

Office manager

Security Officers

5. Job Roles and Responsibilities

• Review documents to determine if they meet notarization eligibility requirements as set forth in the Company’s policies
• Where an affidavit is provided in connection with the document, verify all of the information in the affidavit is true and accurate and, if it meets the standard, timely execute the affidavit in compliance with applicable laws and Company policies.
• Monitor the Company’s relationship with law firms and other clients to ensure they are performing in accordance with contractual expectations and represent Credit Acceptance professionally, compliantly and cost-effectively.
• Coaching, performance managing and auditing a defined group of clients to ensure all binding agreements are being worked in compliance with our policies and procedures and the contract.
• Evaluating data concerning clients performance and documenting observations based on that data
• Presenting performance results to clients, including Action Plans developed through the relationship management process
• Completing initial and annual due diligence reviews of clients to confirm that they understand and are capable of complying with the protection laws
• Oversee compliant and efficient progress of documents placed with the company
• Provide ongoing support to all other employees
• Drafting of powers of attorney for use worldwide.
• Ensure compliance with power of attorney process and standards.
• Coordinate apostille or legalization for powers of attorney.
• Maintain company database and records.
• Maintain contracts database and records
• Review and negotiate routine contracts (MSAs, Confidentiality Agreements, etc.)
• Manage online compliance program, including facilitation of third-party representative applications and approvals
• Prepare compliance-related communications
• In coordination with HR/Payroll, manage garnishments, including receiving notices, responding to interrogatories, and managing open garnishment orders
• Assists with matter management and litigation hold systems and assists with data entry and reporting within same
• Update company policies and standards related to legal and compliance matters
• Monitor and report on key performance indicators related to legal and compliance support of business initiatives
• Manage client accounts and client relationships, as well as generate new personal lines business
• Provide customer service via phone, fax, and email, including gathering information for all change requests
• Quote and issue new policies and market renewals
• Input claims
• Input / update client screen and policy screen information in the Agency Management System
• Process client payments as agency sweeps when necessary
• Invoice all agency-billed transactions within the department and follow up to collect payment from clients
• Maintain relationships with Personal Lines Carriers
• Drive and support cross-selling strategies for existing clients, as well as new relationships
• Foster and seek relationships with teammates across all levels
• Attend training sessions, courses, etc. to maintain up-to-date skills
• Other duties as needed
• In charge of preparing financial reports, budgets, and financial statements for the agency
• Prepares the income statement and balance sheet
• Provides managements with financial analyses, development budgets, and accounting reports
• In charge of financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• In charge of developing and managing financial systems and policies
• In charge of administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the Agency
• Serves as internal auditor for the agency
• Receive, sort, stamp and deliver all incoming documents and items.
• Interact by phone and web with the client and internal management and staff. Perform data entry using company-developed software and Microsoft Excel and perform basic work processing using Microsoft Word and Outlook.
• Provide clerical support for the Attorney Coordinator including but not limited to: assist with the preparation and review of the monthly and quarterly deliverable reports for client; daily workload reports for management meetings and client meetings; as needed.
• Primary point of contact for Expense Reports including but not limited to training and review.
• Provide Notary Public services as requested.
• Maintain the office corporate calendars: Staff and Training in conjunction
• Provides courteous and prompt service to all internal and external customers.
• Prioritizes and addresses requests and assignments in a professional manner to develop cooperative relationships and to ensure that customer confidentiality is assured.
• Performs other duties and assignments as requested by the attorney coordinator.
• Ensures that the agency is secured at all time
• Controls traffic and organize parking
• Gives security tips to staff members from time to time
• Patrols around the agency on a 24 hours basis
• Any other duty as assigned by the school administrator.

6. SWOT Analysis

Our goal at Authentic Docs is to offer a most secure, efficient, simple and cost effective notarization for companies. We will possess the ability to draw up and certify contracts and other legal documents that require a notary’s seal and signature such as wills, mortgages, adoption papers, property deeds and financial transfers.

Our main objective is to achieve sales goal during first year of operation and also create a customer base of 100 companies. We hope to grow sales by 15 percent during the second year of operation.

To be able to achieve these milestones, we hired the services of well known professional in the area of business consulting and promotion with solid experience in the legal and law service sector to help us in establishing a standard and competitive notary and destruction business.

They had to work with the management of our agency in conducting our SWOT analysis. Outlined below is a summary from the result of the SWOT analysis conducted for us at Authentic Docs.

Our strength in this industry is as follows; the experience and diverseness of our workforce will give us an olive branch in this industry.

Also, by creating an impeccable “trustworthy” relationship with our clients through the use of first class equipment and proper verification processes, clients will want to frequent our agency often and recommend it to their colleagues and friends.

Also by showing genuine concerns about the interests of our clients, we can make them feel comfortable and confident that we can meet all of their notarization and document destruction needs.

It will really take some time for our notarization and destruction agency to become well known. Notarization and document destruction is a sensitive venture that goes hand in hand with trust. The time it will take us to build this trust with our customers, according to our SWOT analysis, is the only perceived weakness for Authentic Docs.

• Opportunities

Theft, vandalism, and industrial espionage are becoming ever increasing security problems. There are too many horror stories resulting from unverified confidential information or these information getting into the wrong hands.

Today’s business environment is becoming very competitive and information explosion can be devastating to a business. With the increased use of office copiers and computers, staggering amounts of sensitive information is being generated and carelessly treated. It opens up a massive opportunity for us at Denver, Colorado.

At Authentic Docs, we understand that the notary and document destruction industry are well regulated and industry changes are bound to occur here and there. Also the sudden appearance of a competitor within our location of operation can threaten the success of our business.

7. MARKET ANALYSIS

• Market Trend

According to our research, the need for Notaries and document destruction continues to grow, and having performing these duties means that we’re not going to run out of work anytime soon.

• Loan & Mortgage Signings

Loan signings are one of the most common ways that notaries earn an income. In fact, reports have it that more than half of the notary public income comes from providing loan and mortgage signings services. The entire notary industry took a huge hit in 2008 during the housing crisis and subsequent Great Recession.

From 2008 until 2012, there was a loss of notary work as the industry experienced people being unable, or unwilling, to purchase houses during uncertain times. However, since 2013, the need for notaries has increased and is quickly surpassing pre-recession numbers. Recently, as homes change hands at an ever increasing rate, the need for notaries only continues to grow.

And as the United States population increases and ages, more people are purchasing homes, whether it’s a first time home purchase (Millennials) or Baby Boomers (selling their old home and potentially downsizing), the need for notaries will only increase.

• Debt Settlement Signings

Although it’s unfortunate that so many people find themselves getting into debt, that is good news for notaries who provide debt settlement signings. In addition, when notaries connect with reputable companies who provide debt settlement signings service, their ability to get work increases.

National Paralegal & Notary is a recognized leader in debt settlement signing services and welcomes qualified and detail oriented notaries into its nationwide network.

• Verifying I-9 Forms

As we know, the trend for employers hiring remote employees and contractors only grows. And as the federal government continues to audit more and more business to ensure they are adhering to the I-9 form requirement for every new employee, it is no surprise that there are more requests for notaries to help complete these forms.

Employers will often hire notaries in order to verify the identity of the prospective employee and fill out the proper paperwork, acting as a representative of the company.  These forms are issued by the U.S. Citizenship and Immigration Services in order to verify the identity of an employee and ensure that they are eligible for employment in the US.

While I-9 forms do not require an official notarization, it only makes sense to hire someone who is familiar with the identification documents required. Choosing a notary to work as an “authorized representative” is a no-brainer. Being a Notary Comes With Privileges.

8. Our Target Market

At Authentic Docs, we plan to focus on the following target customers:

• Law firms and individuals

These will include legal professionals, businesses, and individuals that need to have documents notarized for individuals with notary needs.

These law firms we believe have substantial document destruction needs. Individuals and their businesses that frequently file notarized business forms (especially among debt servicing and financial businesses.) will also be serviced.

• Second tier companies and Small businesses

These companies have 10 to 100 employees. They represent a significant market since internal document disposal is not cost-effective or efficient. Outsourcing disposal services is an excellent solution that will reduce the business disposal costs by 25 percent.

Record disposal to this audience is quickly becoming an important concern and is usually poorly organized and inefficient.

Our Competitive Advantage

We at Authentic Docs believe our agency has a very large potential market. Due to the uniqueness of our agency throughout Colorado, we strongly believe we can become the main notarization and document destruction agency quickly.

Our competitive advantage at Authentic Docs is our quick response to a customer’s request for services. We will respond within 24 hours of a request.

Our verification processes will be automated and fast, while our disposal trucks will shred documents twice as fast as our competitors and has a greater load capacity. Also, Mason Stevens leadership is a tremendous competitive advantage to this business.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Authentic Docs is an agency developed with the aim of generating substantial incomes in the document notarization and destruction industry and we plan to do these by leveraging all available opportunities in the industry and within the proximity of the law in the United States.

We plan to sustain our business and make profits by charging a fee for each document we notarize or shred. We will strive to sustain relationship with organizations that require a notary and document destruction regularly to ensure a steady flow of income.

10. Sales Forecast

We at Authentic Docs assume that by the end of our first year, we must have connected with at least 30 businesses that need notarization and document destruction services. We also expect an enviable growth rate for several years, up to 200 members.

That will be the maximum number of clients that can be accommodated by this Agency. Further expansion of the grounds shall be considered in future. We project that we will be able to generate sufficient capital from operation to meet our initial needs.

However, our projections are based upon present real market conditions and data. Should revenue generated not meet projections, adjustments will be made in ordering and long-term commitments decreased or postponed. Below is our sales forecast at Authentic Docs;

• First Fiscal Year (FY1): $435,000
• Second Fiscal Year (FY2): $1,193,990
• Third Fiscal Year (FY3): $2,310,034
• Marketing Strategy and Sales Strategy

Note that our Sales (contract and services) at Authentic Docs will be based on the services provided by our agency. We plan to ensure that all the users of our agency must feel they are getting the best possible value for their money. If there is a better value for equal services, we will strive to match or beat that value for customers.

We will also market an annual service contract at a 25 percent discount to small companies and a 17 percent discount to medium-size companies. We will offer a free on-site survey of the company’s facility to determine the company’s exact needs. We plan to build our marketing plan around the following;

• Focus on service and support.
• Establish a relationship business.
• Focus on golf equipment as the key target market.

11. Publicity and Advertising Strategy

We at Authentic Docs explicitly understand the benefits of a good publicity strategy, which is why even though we have no specific marketing plan, we hope to leverage a lot of strategies to boost our business through publicity. We are very ready to become the number one choice when it comes to document verification and notarization and also documents shredding and destruction.

That is why Authentic Docs has made provisions for effective and direct publicity and advertisement of our document notarization and destruction Agency. Outlined below are the platforms we hope to leverage on to promote Authentic Docs;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Establish relationships with local law firms throughout the target market.
• Develop ongoing relationships with the Secretary of State
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
• Install our Bill Boards in strategic locations all around Denver, Colorado.
• Distribute our fliers and handbills in target areas in and around Denver, Colorado
• Passing general information via our agency’s social media handles like twitter, Facebook, Google hangouts etc.

12. Our Pricing Strategy

Generally, notary and document destruction businesses in the United States charge clients a fee for each document notarized or destroyed. Our plan at Authentic Docs is to keep our fees below the average market rate by keeping our overhead low and by collecting payment in advance.

We also hope to give out special discounted rates to all our clients at regular intervals. We also understand that there are some of our prospective clients that would need special assistance, we will offer flat rate for such services.

• Our Payment Options

We at Authentic Docs plan to establish different payment options that will suit our clients at any given time and place. We have also made plans and partnered with a well known banking platform in the United States of America in other to offer these diverse services. Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via mobile money
• Payment with cash

13. Startup Expenditure (Budget)

We understand that the cost of starting our business will depend on the approach and scale of the business. At Authentic Docs, we plan to establish a big scale document notarization and destruction agency that will provide trustworthy services to our clients.

We plan to spend our start-up costs on mostly equipment purchase, office building, stationery, legal costs, advertising and expenses associated with opening our first office. Below is a detailed cost analysis of starting Authentic Docs;

• Business incorporation fees in the United States of America will cost – $750.
• The budget for Liability insurance, permits and license will cost – $103,500
• Acquiring a large building and course that will accommodate our shredding and document destruction machines (Re – Construction of the facility inclusive) will cost – $600,000
• Equipping our office (computers, printers, shredders, notary stamps, markers, pens and pencils, furniture, telephones, filing cabinets, and electronics) will cost – $3000,000
• Launching an official Website will cost – $500
• The budget for the payment of salaries for the first three months of operation: $120,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $50,000

From our detailed analysis above, we have come to the conclusion that we will need approximately $1,400,000 to start up Authentic Docs.

Generating Funding/Start-up Capital for Authentic Docs

Authentic Docs will be a Limited Liability Corporation financed partially by direct owner investment and a long-term loan. Mason Stevens will own 60 percent of the company, while the silent partner will own the remaining 40 percent. These are the areas we intend generating our startup capital;

• Generate part of the startup capital from personal savings and sale of his stocks
• Generate part of the startup capital from friends and other extended family members
• Generate a larger chunk of the start-up capital from the bank (loan facility).

We have been able to raise about $800,000 (Personal savings $670,000 and soft loan from family members $130,000) and we are at the finishing stage of getting a loan facility of $600,000 from our bank. We’ve made sure that all the required papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

We at Authentic Docs will issue a certificate of completion for each document notarized and destroyed. We plan to aggressively expand during the first three years of operation by implementing marketing campaigns that will effectively target individuals, businesses, and law firms within Colorado.

We also intend to use a number of marketing strategies that will allow us to provide essential notary and document destruction services not just within Denver, but all over the state of Colorado. These strategies include traditional print advertisements and ads placed on search engines on the Internet. We will also use an internet based strategy.

This is very important as many people seeking local services, such as specialized legal support and notary services, use the Internet to conduct their preliminary searches. We will also maintain a sizable amount of print and traditional advertising methods within local markets to promote the notary and legal support services that we offer.

We’ve also been able to establish a concrete connection and understanding with The National Notary Association. With 55 years of expertise, the National Notary Association is the nation’s leader in providing Notary training and education in accordance with state-specific requirements and best practices.

The NNA offers comprehensive training programs designed to enable Notaries to perform their duties professionally and proficiently. We will leverage their training options which include live seminars, convenient self-paced online training, webinars, self-study courses, and certifications to further our claim as the Best of the best in the industry.

Checklist/Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Conducting feasibility studies: Completed
• Leasing, renovating and equipping our facility: Completed
• Generating part of the startup capital from the founder: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Company’s Logo: Completed
• Printing of Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of software applications, furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with banks, financial lending institutions, vendors and key players in the industry: In Progress

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Mobile Notary Business Plan Example

Published Aug.02, 2021

Updated Apr.23, 2024

By: Noor Muhammad

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Table of Content

Mobile notary business plan for starting your own business

Even with all the modernization and the availability of biometric verification and digital signature services, the importance of good old notary publics cannot be neglected. In this mobile notary business plan pdf, we will walk you through everything, from start to end, that is involved in creating a franchise business plan for mobile notary services.

If you stick around till the end of this sample business plan for a mobile notary service, you can also get a business plan for green house that you can use if you don’t want to make a living seeing people sign boring documents.

Executive Summary

2.1 the business.

Walker Mobile Notary will be a notary public services business based in Cleveland, Ohio. It will provide all the services form document attestation to signature verification and from contract registration to affidavit registration.

2.2 Management of Mobile Notary Business

No sample business plan mobile notary can be complete without talking about the management structure that will be used to effectively run the business. Here, the business will be headed by the owner and CEO Paul Walker. Walker, who is a retired attorney, will hire a manager to handle the business and will employ five notary publics to provide the services. An accountant will also be hired to keep track of the money moving into and out of the business.

Just like starting a micro winery , this business will need to have a strong management structure to be run efficiently and to make profit.

2.3 Customers of Mobile Notary

We need to determine the customers this business will be serving. This is one of the most important part of writing business plan for investors . The main customers will be the following:

• People who want to get a contract verified.
• People who want to get an agreement registered.
• People who want to sign an affidavit in the presence of a notary public.
• People who are obligated by the law to get documents verified by a notary.

2.4 Business Target

The target of this business is to make a lot of money by providing notary services to people at their doorstep. To meet that target, the goals of the business will be divided into the following:

• Making a reputable name for the business.
• Expanding the services to the whole city of Cleveland and then the nearby areas.
• Making as much money as possible.
• Getting permanent clients for the business.

Company Summary

3.1 company owner.

The owner is one of the most important things in any sample notary public business plan. The owner of Walker Mobile Notary is Paul Walker. He is a retired district attorney and knows in detail how to make and execute a notary signing agent business plan. Let’s now see the next part of this free notary business plan.

3.2 Why the Mobile Notary Business is being started?

The next thing that we need to touch in this mobile notary business plan pdf is the reason why this business is being started. When Walker retired from his position as the district attorney, he felt that there was no mobile notary services provider in the whole city. He wanted to start a business of his own before all this. He went through a business plan for janitorial services and a business plan for the cyber security but finally decided that he needed to do something related to his field of experience and that turned out to be opening a mobile notary business.

3.3 How the Mobile Notary Business will be started?

Step1: Planning

The first thing that needs to be done to start a mobile notary business is planning. This was easy for Paul as he was in the same industry for a long time and knows how to plan and execute this business. He has carried out a survey and planned the feasibility of starting this business in the area.

Step2: Registration

The next thing that needs to be done is to register with the local law-enforcing authorities and justice system. A notary can only carry out notarial services if they are registered with the local justice department. This will also not be a problem for Paul.

Step3: Establishing an Office   

The next thing to do is to establish an office where the business will be based. Paul is looking to make the office in a place near the district courts so that he can provide mobile and on-the-spot notarial services.

Step4: Marketing  

Making the business known to the people who are expected to be customers will also be one of the most important things in starting the business. Paul plans to spare no expense in advertising and marketing the business.

The next topic that we need to touch in this notary public business plan pdf template is the nature of services that this business aims to provide. This is just about the most important part of writing a business plan notary service. Here are the services that will be provided by this business:

Document Attestation

We will provide document attestation services to people in Cleveland who cannot get to a notary’s office.

Contract Validation

People who want to sign a contract and get it registered by a notary will also be given the services where they can call us and get the contract validated.

Signature Verification

There are some documents that are only valid when signed in the presence of a notary public. We will provide these signature validation services too.

Agreement Validation

If someone wants an agreement to be registered at a notary’s office, we will offer the services for that.

Marketing Analysis of Mobile Notary

The next important thing in the mobile notary business plan examples is the marketing analysis of the market we are going to enter. This is the most important part of any law firm sample business plan as we need to be clear about what services we intend to provide and who is already providing the services. The difference between the availability and demand of these services is what makes the business profitable. Let’s now have a look at the market trends as they are also a very important part of this notary business plan.

5.1 Market Trends

Before making this notary business plan template, we ran a complete analysis of the market trends. It was evident from our surveys for this sample business plan for a mobile notary service that the demand for mobile notary services has been on a steady rise since the last 5 years. More and more people want mobile notary services, and the service providers are not increasing at the same rate as the demand. That makes this business more profitable than anything like a judgement recovery business plan .

5.2 Marketing Segmentation

The customers of Walker Mobile Notary will be from the following Segments:

5.2.1 Corporate Clients

Big corporations where hundreds of agreements and contracts are signed on a regular basis will be a profitable market segment for us.

5.2.2 Small Businesses

The need for signing contracts and getting them attested by a notary public is also there in small businesses. These will not be very high-paying clients but will still be a considerable market segment for the business.

5.2.3 Private Customers

Private customers who want a sale deed or any other agreement signed and verified by a notary will also be a market segment for us.

5.2.4 Government Agencies

Government agencies can also sometimes need the services of a mobile notary and we will provide them just that.

5.3 Business Target

• To become a well-reputed name in the business.
• To make as much money as possible.
• To deliver notary services at the doorstep of those in need.
• To provide all sorts of notary services to all market segments.

5.4 Product Pricing

Walker Mobile Notary will price the services twice as much as other notaries are charging. This will be done because there are no other mobile notary services providers in the area, and we can use that to our advantage. We will offer discounts to repeat customers and corporate clients.

Marketing Strategy

Another important thing that we need to touch in this notary public business plan is the marketing strategy that will be used for the business. To make a complete and actionable marketing strategy for any notary business plan pdf it is necessary to run a complete competitive analysis and then make a sales strategy according to the prevailing circumstances in the industry. Paul has done just that and here is the result of his research and working.

6.1 Competitive Analysis

• We have gathered intel and have come to know that the area does not have any mobile notary service provider.
• The notary publics working in the area are not sufficient for the needs of the are and people often have to wait for hours to get their documents attested.
• There is an overwhelming demand for mobile notary services in the area with some people even saying thy are willing to pay 5 times the fee of a notary public if thy can get them to visit them at home.

6.2 Sales Strategy

• Walker Mobile Notary will offer discounted rates for the first six months.
• The business will be advertised using all available media outlets.
• Free private attestation services will be provided to corporate clients.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

Another part of enterprise due diligence is the assessment of manpower that will be needed to run the company. As this is a services business and not a products one, this business plan for notary public will need a lot of manpower to run. To make this mobile notary business plan a success, it is imperative that you hire the right people and the right number of people.

7.1 Company Staff

The following people will be needed to run the business:

• Paul Walker will be the owner and CEO of the business.
• 2 managers for operations and marketing.
• 4 Mobile Notary Publics.
• 1 Email correspondent.
• 2 Office Assistants.
• 1 reception clerk.
• 1 telephone operator.

7.2 Average Salary of Employees

Financial Plan

The last part of any notary public business plans is the discussion of the finances involved in starting and running the business.  This business will not require a lot of investment. However, the person starting the business will have to arrange for the following expenses:

• The cost of getting the business registered.
• The salary of employees.
• The cost of establishing the business.
• The money needed to buy furniture and other things for the office.
• The cost of establishing an online presence.
• The cost to buy cars for visiting notaries.

8.1 Important Assumptions

8.2 Break-even Analysis

8.3 Projected Profit and Loss

8.3.1 Profit Monthly

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 Business Ratios

Mobile Notary Business Plan Sample in PDF

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7 Strategies to Building a Successful Mobile Notary Business

Are you tired of the same old boring desk job? Do you have a passion for paperwork and a love for legally binding signatures? Well, my friend, you’re in luck! In this article, we’re going to dive deep into the world of mobile notary businesses. So grab your pen and prepare to take some notes, because we’re about to unveil the 7 key strategies for building a successful mobile notary business . Get ready to notarize your way to success!

Table of Contents

Strategize for Success in Your Notary Business

Starting a mobile notary business is no small feat. It takes careful planning, dedication, and, of course, a sense of adventure. Before you embark on this thrilling journey, let’s take a look at some essential steps for starting your notary business.

Essential Steps for Starting Your Notary Business

The first step in any successful endeavor is preparation. And starting a mobile notary business is no exception. Here are a few crucial steps to set you on the path to notarial greatness:

1. Get the necessary training and certification.

Before you can become a mobile notary, it’s important to acquire the proper training and certification. This will ensure that you have the knowledge and skills needed to perform your duties effectively. Look for reputable training programs and courses that cover the legal requirements and best practices for notaries in your area.

2. Obtain the required licenses and permits.

To operate your notary business legally, you’ll need to obtain the necessary licenses and permits. The requirements may vary depending on your location, so it’s essential to research and comply with the regulations set forth by your state or local government. This will help you avoid any legal issues and establish your business as a trustworthy and reliable service provider.

3. Invest in the right notary supplies.

As a mobile notary, you’ll need to have the right tools and supplies to perform your duties efficiently. This includes items such as notary stamps, seals, journals, and any other equipment required by your state. Investing in high-quality supplies will not only enhance your professionalism but also ensure that you are able to provide accurate and reliable notary services to your clients.

4. Create a professional website and brand.

In today’s digital age, having a professional website and brand presence is essential for any business. It allows you to showcase your services, provide information to potential clients, and establish credibility in the industry. Consider hiring a web designer or using website-building platforms to create a visually appealing and user-friendly website that reflects your brand identity.

5. Develop a solid business plan.

A well-thought-out business plan is the foundation of a successful notary business. It helps you define your goals, identify your target market, and outline strategies for growth and profitability. Your business plan should include a detailed analysis of your competition, marketing strategies, financial projections, and contingency plans. It will serve as a roadmap to guide you through the various stages of your business journey.

Now that you’ve laid the groundwork for your notary business, it’s time to face one of the trickiest parts – setting your notary and service fees . But fear not! We’ll guide you through the process of navigating state laws and finding that sweet spot where your pricing is both fair and profitable.

Navigating State Laws to Set Your Notary and Service Fees

State laws regarding notary fees can be as confusing as reading a doctor’s handwriting. But don’t let that deter you from setting reasonable fees for your services. By doing thorough research and taking into account the specific rules and regulations in your state, you can find the perfect balance between making a living and providing affordable notary services to your clients.

When determining your notary and service fees, it’s important to consider factors such as the complexity of the documents you’ll be notarizing, the time and effort required for each assignment, and the market rates in your area. You’ll also need to familiarize yourself with any statutory fee caps or limitations imposed by your state. This will ensure that you comply with the law while still charging a fair and competitive price for your services.

Additionally, it’s worth exploring different pricing models to find what works best for your business. Some notaries charge a flat fee per signature, while others may charge an hourly rate or offer package deals for multiple documents. Consider the unique needs and preferences of your target market when determining your pricing structure.

Remember, setting your notary and service fees is not a one-time decision. As your business grows and evolves, you may need to adjust your pricing to reflect changes in market conditions, overhead costs, and the value you provide to your clients. Regularly reviewing and updating your fee structure will help you stay competitive and ensure the long-term success of your notary business.

Thriving as a Notary Signing Agent

Being a mobile notary is great, but being a notary signing agent takes your notarial adventures to a whole new level. As a signing agent, you’ll have the opportunity to work with mortgage lenders, title companies, and borrowers during the exciting process of closing real estate transactions. So how can you maximize these opportunities and diversify your workload? Let’s find out!

Maximizing Opportunities as a Notary Signing Agent

As a notary signing agent, networking is your secret weapon . Attend conferences, join professional associations, and connect with other industry professionals. The more you put yourself out there, the more opportunities will come knocking on your notary stamp. And remember, don’t be afraid to step out of your comfort zone. You never know when a random conversation at a coffee shop might lead to a life-changing signing gig.

Diversifying Your Notary Signing Agent Workload

Variety is the spice of life, and the same goes for your notary signing agent workload. If you want to keep things exciting, expand your horizons and seek out diverse signing assignments. From loan signings to general notarizations, the more types of documents you can handle, the more clients you’ll attract. So, strap on your notary cape and embrace the diversity!

Collaborating with Fellow Notaries for Mutual Success

In a world full of competing notaries, it’s important to remember that unity is strength. Collaborating with fellow notaries can lead to brilliant partnerships, increased credibility, and a supportive community that will cheer for your notarial victories. So let’s explore the power of networking with other notaries and building a supportive community.

The Power of Networking with Other Notaries

Networking with fellow notaries is the key to unlocking a world of opportunities. Attend local events, join online forums, and connect with notaries who share your passion. Not only will you expand your professional circle, but you’ll also gain valuable insights, learn from their experiences, and maybe even make some lifelong friends. Networking has never been so notariously fun!

Building a Supportive Community of Notaries

When the notarial going gets tough, having a supportive community can make all the difference. Reach out to fellow notaries and create a support system that can celebrate your successes, offer advice, and lend an empathetic ear when needed. Together, you can conquer any notarial challenges that come your way. Remember, there’s strength in numbers, especially when those numbers are armed with ink-stained fingers!

Effective Marketing Strategies for Your Notary Business

Now that you’ve mastered the art of networking and collaboration, it’s time to focus on effective marketing strategies for your notary business. After all, the best notary services in the world can’t thrive if nobody knows about them. So let’s dive into the world of marketing and learn how to promote your notary services with authenticity .

Promoting Your Notary Services with Authenticity

Authenticity is the secret ingredient to successful marketing. Show potential clients who you truly are – a passionate notary ready to conquer their notarial needs with dedication and a dash of humor. Utilize social media platforms, create engaging content, and don’t be afraid to let your notary personality shine through. Your clients will appreciate your authenticity, and your notary business will reap the rewards.

Leveraging Online Platforms for Notary Business Growth

The digital world is a goldmine for notaries. Creating an online presence for your notary business can open doors to clients from all corners of the globe. Utilize online platforms like BlueNotary or your professional website to offer remote notarization services and attract a wider customer base. Embrace the wonders of technology and let the virtual ink flow!

Continuous Learning for Notary Professionals

In the ever-evolving notarial world, continuous learning is essential. Staying updated with notary education and training will not only enhance your skills but also demonstrate your commitment to providing top-notch notary services to your clients. So grab your reading glasses and let’s dive into the world of lifelong learning for notary professionals.

Staying Updated with Notary Education and Training

The notary world is constantly changing, and it’s your duty as a dedicated notary to keep up with the latest industry trends. Attend seminars, participate in webinars, and stay informed about any updates to notary laws and regulations. The more knowledgeable you are, the more confident your clients will feel in your abilities to notarize their documents.

Expanding Your Notary Knowledge and Skills

Being a notary is not just about stamping papers and collecting signatures. It’s about becoming a well-rounded notarial expert. Expand your knowledge and skills by exploring different areas of notarial expertise. From estate planning to immigration documents, the more niche areas you can cover, the more valuable you’ll become to your clients. So let your thirst for knowledge lead you down the notarial rabbit hole!

The Key to Success as a Notary: Hard Work and Dedication

At the end of the day, the true key to success as a notary lies in the sweat on your brow and the ink stains on your fingertips. Hard work and dedication are the magic ingredients that transform a mobile notary into a notarial superhero. So roll up your sleeves, grab that stamp, and prepare to conquer the notarial world!

The Importance of Putting in the Effort as a Notary

Being a notary is not for the faint of heart. It requires discipline, perseverance, and the willingness to go the extra mile. Whether it’s working late nights, traveling long distances, or dealing with difficult clients, putting in the effort will pay off in the form of a successful mobile notary business. So embrace the challenges, overcome the obstacles, and let your dedication shine!

Now that you’ve learned the 7 key strategies for building a successful mobile notary business, it’s time to put your newfound knowledge into action. So go forth, brave notary, and conquer the world, one notarized document at a time. The notarial universe is waiting for you!

General Question About Mobile Notary Business

1. how do you handle competition in densely populated areas where multiple mobile notaries offer similar services.

Handling competition in densely populated areas with multiple mobile notaries offering similar services requires innovation, specialization, and personalized customer service. Specializing in specific notarial services , offering exceptional customer care, and building a strong online presence can help mobile notaries stand out and attract more clients.

2. What are the common challenges or pitfalls new mobile notaries face and how can they be avoided or overcome?

New mobile notaries commonly face challenges such as client acquisition, pricing strategy, and managing fluctuating demand. Overcoming these challenges involves proactive networking, market research for pricing, and diversifying services to maintain a steady workflow while maintaining service quality.

3. Can you provide case studies or examples of mobile notaries who have successfully implemented these strategies?

Successful mobile notaries have implemented strategies like building a strong brand identity, leveraging technology for efficiency, obtaining niche certifications , and engaging with their communities through workshops or informational sessions. These examples highlight the importance of adaptability, continuous learning, and customer-centric approaches for success in the mobile notary business.

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Notary Business

Back to All Business Ideas

How to Start Your Own Notary Business in 13 Steps

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on December 31, 2021 Updated on July 13, 2024

Investment range

$1,850 - $6,700

Revenue potential

$78,000 - $120,000 p.a.

Time to build

1 – 3 months

Profit potential

$70,000 - $100,000 p.a.

Industry trend

Consider these crucial factors when launching your notary business:

• Become a notary public — Ensure you meet your state’s eligibility requirements, such as age, residency, and background checks. Complete any required notary training or education courses.
• Apply for a notary commission — Submit an application to your state’s notary commissioning authority, often the Secretary of State. Pay the required fees and pass any necessary exams.
• Obtain a notary bond — Some states require notaries to purchase a surety bond to protect the public from any errors or misconduct.
• Location — Choose a suitable location for your notary business, whether it’s a home office or a rented space. Ensure it’s professional and accessible to clients.
• Mobile notary services — Consider offering mobile notary services to reach clients at their location, such as homes, offices, hospitals, or correctional facilities. Ensure you have reliable transportation.
• Types of notarizations — Decide on the range of services you will offer, such as acknowledgments, jurats, oaths/affirmations, copy certifications, and loan signings.
• Specialized services — Consider offering specialized services like loan signing agent services for real estate transactions, which often require a more detailed understanding of mortgage documents.
• Register your business — A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple. Form your business immediately using ZenBusiness LLC formation service or hire one of the best LLC services on the market.
• Legal business aspects — Register for taxes, open a business bank account, and get an EIN .
• Supplies — Purchase a notary seal and stamp that meets your state’s specifications. This is used to authenticate the documents you notarize. Maintain a notary journal to record all notarial acts. This is important for legal record-keeping and may be required by state law.

Interactive Checklist at your fingertips—begin your notary business today!

You May Also Wonder:

How do I become a notary?

You need to complete the training that is required by your state and take the notary exam to become licensed. Check your secretary of state’s website to find out about the process in your state.

What type of notary makes the most money?

The income of notaries can vary depending on factors such as location, experience, and the demand for notarial services. Generally, mobile notaries who offer their services on a freelance basis and cater to high-demand areas or specialized sectors (such as real estate or legal) tend to have the potential to earn higher incomes.

What businesses use notaries the most?

Businesses such as real estate agencies, law firms, financial institutions (banks, mortgage companies), insurance companies, and healthcare facilities often require the services of notaries for various legal and administrative purposes.

What is the hardest state to become a notary?

The requirements and difficulty in becoming a notary can vary by state, but some states known for having more stringent requirements or complex processes include California, New York, and Pennsylvania.

Which state pays notaries the most?

Notary fees and compensation rates can differ by state, and factors such as population density, cost of living, and demand for notarial services can influence the payment. States like California, New York, and Texas are known for having higher notary fees, but the overall income can also depend on individual notaries’ business volume and clientele.

Can a non US citizen become a notary public?

In the United States, the majority of states require notary public candidates to be U.S. citizens or legal permanent residents. However, a few states may allow non-U.S. citizens to become notaries as long as they meet other eligibility requirements, such as being a legal resident of the state or having a work visa. 

Step 1: Decide if the Business Is Right for You

Pros and cons.

A notary business has pros and cons that you should carefully weigh before deciding if the business is right for you.

• Simplicity – It’s not difficult to become a notary and the business model is simple
• High Profit Margin – As a mobile notary, you keep most of what you bring in
• Low Startup Costs – Becoming licensed as a notary is inexpensive
• Restrictions on Fees – Some states have a maximum fee that notaries can charge
• Liability – Mistakes can result in lawsuits

Notary industry trends

Online notary company Notarize reports that Americans have 1.25 billion documents notarized per year.(( https://www.notarize.com/knowledge-center/what-does-it-mean-to-have-a-document-notarized-with-a-notary-public )) Demand for notaries, particularly mobile notaries, hit an all-time high in 2020, according to the National Notary Association, with searches for mobile notaries increasing an incredible 1,750% from the previous year.

Notarize, an online-only notary service, has grown to be a $760 million company. Mobile notary services and online notary services both present great opportunities for entrepreneurs venturing into the notary business.

Industry size and growth

• Industry size and past growth – The paralegal and notary services industry in the US took in $7.2 billion in 2021 and grew more than 9% annually over the past three years, according to Kentley Insights.(( https://www.marketresearch.com/Kentley-Insights-v4035/Paralegal-Patent-Processing-Notary-Services-31717202/ ))
• Growth forecast – The global e-notary software industry is predicted to grow more than 21% annually through 2027.(( https://brandessenceresearch.com/technology-and-media/e-notary-software-market ))
• Number of businesses – There are more than 4,000 businesses in this industry.

Trends and challenges

Trends in the notary industry are:

• Mobile and online notary services are growing in popularity. These services conduct the process through a face-to-face online meeting and notarize the document electronically.
• Strong demand for notary services as more people do estate planning because of the pandemic.

Challenges faced by the notary industry include:

• High level of competition
• Compliance with personal appearance requirement

What kind of people work as notary public?

• Gender – 75% of notaries public in the US are female, while 25% are male.(( https://www.zippia.com/notary-public-jobs/demographics/#gender-statistics ))
• Average level of education – 38% of notaries public hold a bachelor’s degree.(( https://www.zippia.com/notary-public-jobs/demographics/#degree-level-types ))
• Average age – The average age of a notary public is 42 years old.(( https://www.zippia.com/notary-public-jobs/demographics/#age-statistics ))

How much does it cost to start a notary business?

Startup costs for a notary business range from around $1,800 to $6,500. The high-end includes renting an office space for your business, so if you just start a mobile or online service, your costs are much lower.

How much can you earn from a notary business?

Prices for notarizing single documents are between $5 – $10. The average price for an online notarization is $25. If you are trained as a signing agent to sign loan or other financial documents, your prices can range from $75 to $200 per signing. As a mobile service, your profit margin will be about 90%.

In your first year or two, you could work from home as a mobile service and do 10 loan signings per week at $150 per loan signing, bringing in $78,000 in annual revenue. This would mean over $70,000 in profit, assuming that 90% margin. As your brand gains recognition, sales could climb to 15 signings per week. With expected annual revenue of nearly $120,000, you would make over $100,000.

What barriers to entry are there?

There are a few barriers to entry for a notary business. Your biggest challenges will be:

• Finding companies such as mortgage brokers to partner with for loan signings
• You will face competition from other notary services and online services

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Step 2: hone your idea.

Now that you know what’s involved in starting a notary business, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an opportunity

Research other notary businesses in your area to examine their services, price points, and customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing an extended hours mobile notary service.

You might consider targeting a niche market by specializing in a certain aspect of your industry such as legal documents.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your services

You can specialize in certain types of notarizations or offer a variety of services, from single documents to loan signings. You can also offer additional services such as:

• Providing copies of documents
• Document delivery

How much should you charge for notary services?

You will need to check with your state to find out if there is a maximum fee you can charge to notarize a document. Typical single document fees range from $5 to $10. Online notary services are about $25. Loan signing fees range from $75 to $200. 

Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your target market will depend on what types of notary services you decide to do. If you specialize in mortgage loan signings, your target market will be mortgage brokers. If you specialize in legal documents, your target market will be attorneys. You can find both on business-related sites like LinkedIn. 

Where? Choose your business premises

In the early stages, you may want to run your business from home to keep costs low. But as your business grows, you’ll likely need to hire workers for various roles and may need to rent out an office. You can find commercial space to rent in your area on Craigslist , Crexi , and Commercial Cafe .

When choosing a commercial space, you may want to follow these rules of thumb:

• Central location accessible via public transport
• Ventilated and spacious, with good natural light
• Flexible lease that can be extended as your business grows
• Ready-to-use space with no major renovations or repairs needed

Step 3: Brainstorm a Notary Business Name

Here are some ideas for brainstorming your business name:

• Short, unique, and catchy names tend to stand out
• Names that are easy to say and spell tend to do better 
• The name should be relevant to your product or service offerings
• Ask around — family, friends, colleagues, social media — for suggestions
• Including keywords, such as “notary” or “mobile notary”, boosts SEO
• Choose a name that allows for expansion: “ProSign Notary” over “Real Estate Notary”
• A location-based name can help establish a strong connection with your local community and help with the SEO but might hinder future expansion

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

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Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that set your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Notary Business Plan

Here are the key components of a business plan:

• Executive Summary: A brief summary of the business plan, highlighting key points.
• Business Overview: An introduction to the notary business, including its purpose and goals.
• Product and Services: Description of the notary services offered, such as document notarization.
• Market Analysis: Examination of the market for notary services, including demand and potential customers.
• Competitive Analysis: Assessment of competitors in the notary industry and their strengths and weaknesses.
• Sales and Marketing: Strategies for attracting clients and promoting the notary services.
• Management Team: Information about the key individuals involved in running the business.
• Operations Plan: Details on how the notary business will be operated and managed day-to-day.
• Financial Plan: Projections for the business’s financial performance, including income, expenses, and profitability.
• Appendix: Additional documents or information that support the business plan, such as resumes or legal documents.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to notary businesses. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your notary business will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

• Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
• Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
• Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
• C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends which is sometimes referred to as double taxation.
• S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have.

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Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

• Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
• SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .      
• Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
• Friends and Family: Friends and family can help fund your company either for a stake in the company or as a loan. It’s a good idea to have legal advice when doing so because SEC regulations apply.      
• Crowdfunding: Websites like Kickstarter offer an increasingly popular low-risk option, in which donors fund an entrepreneur’s vision. Other crowdfunding sites like Fundable and WeFunder allow you to invite multiple investors to fund your business for a stake in the company.   
• Personal: Self-fund your business via your savings, or the sale of property or other assets.

Bank and SBA loans are probably the best options, other than friends and family, for funding a notary business.

Step 8: Apply for Notary Business Licenses and Permits

Starting a notary business requires obtaining a number of licenses and permits from local, state, and federal governments. 

You need to complete training and take a test to be licensed as a notary in your state. You will also need to obtain a notary bond from your state. You should also complete signing agent training so that you can do loan signings to make more revenue.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money you’ll need a place to keep it, and that requires opening a bank account . Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your notary business as a sole proprietorship. 

Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

• General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
• Business Property: Provides coverage for your equipment and supplies.
• Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
• Worker’s compensation: Provides compensation to employees injured on the job.
• Property: Covers your physical space, whether it is a cart, storefront, or office.
• Commercial auto: Protection for your company-owned vehicle.
• Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
• Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of any of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.  

You can use industry-specific software, such as NotaryGadget , NotaryAssist , or NotaryEarth , to manage your scheduling and billing. 

• Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
• If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Develop your website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using services like WordPress, Wix, or Squarespace . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

They are unlikely to find your website, however, unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

Here are some powerful marketing strategies for your future business:

• Local Partnerships: Collaborate with local businesses like real estate agencies, law offices, or financial institutions to establish partnerships, enabling you to tap into their client base and offer seamless notary services.
• Community Events Presence: Attend local community events, fairs, or farmers’ markets to reach potential clients directly, and distribute informative materials showcasing the importance and convenience of your notary services.
• Educational Workshops: Host workshops or webinars on notarization processes, legal documentation, and other relevant topics to position yourself as an expert, build trust, and attract clients seeking guidance.
• Mobile Notary Services: Highlight the convenience of your mobile notary services, emphasizing that you can travel to clients’ locations, whether it’s their homes, offices, or any other preferred meeting place.
• Referral Programs: Implement a referral program offering discounts or incentives to clients who refer others to your notary services, encouraging word-of-mouth marketing within your community.
• Social Media Engagement: Leverage social media platforms to share educational content, engage with your audience, and showcase positive client experiences, establishing an online presence that reflects reliability and professionalism.
• Targeted Advertising: Invest in targeted online advertising through platforms like Google Ads or social media, ensuring your ads reach individuals actively seeking notary services in your local area.
• Testimonials and Reviews: Encourage satisfied clients to leave positive testimonials and reviews on online platforms, as this social proof can significantly influence potential clients’ decisions.
• Offer Package Deals: Create bundled services or package deals for common notary needs, such as real estate transactions or estate planning, to provide added value and attract clients looking for comprehensive solutions.
• Local Publication Features: Reach out to local newspapers, magazines, or community newsletters to get featured in articles or interviews, showcasing your expertise and increasing your visibility within the community.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that set it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your notary business meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your notary business could be: 

• Mobile notary services on your time
• On-demand notary services for your law firm
• Don’t leave home! Get your documents notarized online

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a notary business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in notary services for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in notary services. You’ll probably generate new customers or find companies with which you could establish a partnership. Online businesses might also consider affiliate marketing as a way to build relationships with potential partners and boost business.

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a notary business would include:

• Notaries – provide notary services
• General Manager – scheduling, billing
• Marketing Lead – SEO strategies, social media, other marketing

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run a Notary Business – Start Making Money!

If you meet the educational requirements, a notary business is easy and inexpensive to start and run. Once your business is up and running, your services will always be in demand, particularly if you are a mobile or online notary. You can partner with mortgage brokers or attorneys to maintain a steady stream of business. You could even grow to be a large online notary company serving the entire country! 

Now that you have all the relevant information that you need, you’re ready to begin your entrepreneurial journey and launch a successful and profitable notary business. 

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• Decide if the Business Is Right for You
• Hone Your Idea
• Brainstorm a Notary Business Name
• Create a Notary Business Plan
• Register Your Business
• Register for Taxes
• Fund your Business
• Apply for Notary Business Licenses and Permits
• Open a Business Bank Account
• Get Business Insurance
• Prepare to Launch
• Build Your Team
• Run a Notary Business - Start Making Money!

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Mobile Notary Business Plan

Are you looking to start your own mobile notary business? Becoming a mobile notary can be a rewarding and profitable venture. With the flexibility to work on your own schedule and the opportunity to assist individuals with their legal documentation needs, this profession offers great potential. In this article, we will guide you through the essential steps to create a successful mobile notary business plan.

Executive Summary

Market analysis, business description, services offered, marketing and promotion, pricing and revenue model, operational plan, legal and licensing requirements, technology and tools, financial projections, risk assessment, growth strategies.

The executive summary provides a brief overview of your mobile notary business plan. It should outline the key points and goals you aim to achieve. This section is typically written after the entire business plan is completed, as it summarizes the main highlights.

• Business Name and Location: Start by mentioning the name of your mobile notary business and the area where you plan to operate. This helps establish your presence and target market.
• Mission Statement: Clearly state the mission of your business. What is the purpose of your mobile notary services? Highlight how you aim to provide reliable, efficient, and convenient notary services to clients.
• Market Opportunity: Briefly discuss the market opportunity for mobile notary services in your target area. Explain the demand for such services and how you plan to capitalize on this opportunity.
• Unique Selling Proposition: Emphasize the unique aspects of your mobile notary business that differentiate you from competitors. Highlight any specialized services, expertise, or technology you bring to the table.

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Performing a thorough market analysis is essential before starting any business. Research the demand for mobile notary services in your target area. Identify the existing competition and analyze their strengths and weaknesses. Determine the market trends, potential growth opportunities, and any barriers to entry.

• Demand Assessment: Research the demand for mobile notary services in your target area. Analyze factors such as real estate activity, legal transactions, and population density to gauge the need for notary services.
• Competitor Analysis: Identify competitors in the market and evaluate their strengths, weaknesses, and unique offerings. Understand their pricing, service quality, and customer satisfaction levels.
• Market Trends: Stay informed about current trends in the notary services industry, such as remote online notarization and changes in legal regulations. Adapt your business strategy to align with emerging trends.
• Growth Opportunities: Identify potential areas for growth, such as targeting underserved niches or forming partnerships with complementary businesses. Assess emerging industries or demographics with increased notary service needs.
• Barriers to Entry: Understand any regulatory requirements, licensing processes, and certifications necessary to enter the market. Overcome these barriers to establish a legally compliant and trustworthy business.

In this section, provide a detailed description of your mobile notary business. Explain the nature of your services and the benefits you offer to clients. Highlight what sets you apart from competitors and emphasize your unique selling points.

In this section, provide a detailed description of your mobile notary business. Explain the nature of your services and the benefits you offer to clients. Highlight what sets you apart from competitors and emphasize your unique selling points. Outline the services you will offer as a mobile notary. This may include notarizing legal documents, administering oaths, and witnessing signatures. Specify the geographical area you will cover and any limitations on your services. SwiftSign Notary Services is proud to offer a comprehensive range of mobile notary services to meet the diverse needs of our clients throughout the United States. Our experienced and professional notaries are committed to delivering efficient, reliable, and confidential services. Here are the key services we provide:

• Notarization of Legal Documents: We specialize in notarizing various legal documents, including:
• Real estate contracts, leases, and deeds
• Loan agreements, promissory notes, and mortgages
• Powers of attorney, affidavits, and consent forms
• Trusts, wills, and estate planning documents
• Business agreements, contracts, and partnership documents
• Oath Administration: Our skilled notaries are authorized to administer oaths and affirmations. We can assist with executing affidavits, depositions, and other legal documents that require a sworn statement.
• Signature Witnessing: We offer witnessing services for the signing of important documents. Our notaries verify the identity of the signatories and witness the signing process to ensure its validity.
• Mobile Services: As a mobile notary service, we understand the value of convenience for our clients. We are pleased to travel to their preferred locations, including homes, offices, hospitals, or any other mutually agreed-upon venue within the United States.
• Geographical Coverage: SwiftSign Notary Services operates nationwide, covering all states within the United States. We are dedicated to serving clients in every state, ensuring prompt and accessible notary services regardless of location.
• Limitations: While we strive to provide exceptional service, it’s important to note certain limitations:
• We are not licensed attorneys and cannot provide legal advice or guidance.
• Notarization requires the presence of all signatories and valid identification documents.
• We reserve the right to refuse notarization if the documents are incomplete, improperly prepared, or violate any legal requirements.
• Target Market Identify your target market based on demographic, geographic, and psychographic factors. Determine who your ideal clients are, such as real estate professionals, law firms, or individuals in need of notary services. Tailor your marketing efforts to reach this specific audience effectively.
• Real Estate Professionals: This includes realtors, brokers, property managers, and developers who require notarization services for real estate transactions.
• Legal Firms and Attorneys: We serve law firms and attorneys needing accurate notarization for legal documents.
• Small Business Owners: We cater to small business owners in need of notary services for their contracts and agreements.
• Individuals Needing Notary Services: We provide notarization for personal documents, such as wills, trusts, and medical directives.

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Develop a comprehensive marketing and promotion strategy to reach your target market. Consider utilizing online platforms, social media, and traditional advertising methods. Build a professional website and create informative content to establish yourself as an authority in the field.

Professional Website: A user-friendly website will be developed to showcase the services, expertise, and resources offered by SwiftSign Notary Services.

Search Engine Optimization (SEO): The website will be optimized with relevant keywords to improve search engine rankings and increase online visibility.

Social Media Engagement: Platforms such as Facebook, Twitter, and LinkedIn will be utilized to engage the target audience through informative content and industry updates.

Content Marketing: Valuable content in the form of blog articles, guides, and videos will be created to position SwiftSign Notary Services as a trusted authority.

Online Advertising: Targeted online ads on platforms like Google and social media will be used to effectively reach the desired target market.

Partnerships and Referrals: Strategic partnerships will be established with real estate agencies, law firms, and other businesses to generate referrals and facilitate mutual growth.

Online Reviews and Testimonials: Clients will be encouraged to provide positive reviews and testimonials, enhancing trust and credibility in the services provided by SwiftSign Notary Services.

Determine your pricing structure and revenue model. Research the average rates for mobile notary services in your area and set competitive prices. Decide whether you will charge a flat fee or hourly rate and establish any additional charges for travel or document handling.

Market Research: We researched average rates in the local area to set competitive prices.

Flat Fee Pricing: We offer a flat fee pricing model for clarity and simplicity.

Additional Charges: Additional charges may apply for travel or document handling, communicated upfront.

Competitive Rates: We aim to provide competitive pricing while ensuring profitability.

Value-added Services: Optional value-added services, like expedited processing, may be available at an additional cost.

Revenue Generation: Revenue is generated through the provision of notary services.

Regular Evaluation: We periodically review and adjust pricing to remain competitive.

Outline the day-to-day operations of your mobile notary business. Define your working hours, appointment scheduling process, and customer service procedures. Consider the tools and resources you will need to operate efficiently, such as a reliable vehicle, notary supplies, and appointment management software.

Working Hours: Monday to Friday, 9:00 AM to 5:00 PM, with flexible scheduling options available.

Appointment Scheduling: Clients can schedule appointments online, by phone, or via email using our appointment management system.

Customer Service: Our responsive and knowledgeable team assists clients throughout the notarization process, addressing inquiries and concerns promptly.

Tools and Resources: We have a reliable vehicle, notary supplies, and utilize appointment management software for efficient service delivery.

Mobile Service: We travel to clients’ preferred locations, ensuring convenience and providing all necessary notary supplies.

Document Handling: We prioritize document security and confidentiality throughout the notarization process.

Continuous Improvement: We regularly evaluate and refine our processes, adopting industry best practices and incorporating client feedback.

Understand the legal and licensing requirements for mobile notaries in your jurisdiction. Research the qualifications, certifications, and any continuing education necessary to practice as a notary public. Ensure compliance with state regulations and obtain the required licenses and permits.

Research and Compliance: We thoroughly research and comply with the legal requirements specific to our jurisdiction.

Qualifications and Certifications: Our notaries meet the necessary qualifications and maintain up-to-date certifications.

Continuing Education: We prioritize ongoing professional development to stay updated on changes in laws and best practices.

Licenses and Permits: We obtain the required licenses and permits to operate as a mobile notary.

Recordkeeping and Compliance: We maintain meticulous recordkeeping practices and comply with all recordkeeping regulations.

Insurance Coverage: We consider obtaining professional liability insurance coverage for added protection.

Obtain appropriate insurance coverage to protect your business and clients. Consider professional liability insurance and general liability insurance to safeguard against potential claims or damages.

Professional Liability Insurance: We consider errors and omissions insurance to safeguard against potential claims or damages resulting from errors, omissions, or negligence during the notarization process.

General Liability Insurance: We evaluate the need for general liability insurance, which covers bodily injury, property damage, or personal injury claims that may occur during our mobile notary operations.

Coverage Limits: We carefully assess the appropriate coverage limits for both professional liability and general liability insurance based on our business needs and potential risks.

Insurance Provider Selection: We research and select reputable insurance providers with experience serving notary businesses, considering coverage options, policy terms, customer service, and pricing.

Regular Review: We periodically review our insurance coverage to ensure it remains adequate and up-to-date, adjusting as our business evolves or regulations change.

Utilize technology and tools to streamline your operations and enhance your professionalism. Invest in a reliable laptop or tablet for document management and communication. Consider using electronic signature software and secure cloud storage for efficient and secure record-keeping.

Laptop or Tablet: We use reliable devices for document management and communication on the go.

Electronic Signature Software: We employ electronic signature software for convenient and secure document signing.

Secure Cloud Storage: We utilize cloud storage for efficient and secure document management.

Appointment Management Software: We employ scheduling tools to optimize our calendar and appointment booking process.

Communication Tools: We leverage email, messaging apps, and video conferencing platforms for effective client communication.

Create realistic financial projections for your mobile notary business. Estimate your startup costs, including notary supplies, marketing expenses, and insurance premiums. Project your monthly and annual revenue based on the anticipated number of clients and average service fees.

Startup Costs: Estimate initial expenses, including notary supplies, marketing, insurance premiums, and necessary equipment or software.

Revenue Forecast: Project monthly and annual revenue based on anticipated client numbers and average service fees.

Expenses: Calculate operational costs such as marketing, office supplies, transportation, insurance, and professional fees.

Profitability: Assess the profitability of the business by subtracting expenses from projected revenue.

Financial Milestones: Set goals and milestones to track progress and guide financial decisions.

Review and Adjustment: Regularly review projections, comparing them to actual performance and making necessary adjustments.

Identify potential risks and challenges that may affect your mobile notary business. Develop contingency plans for situations such as canceled appointments, equipment failure, or legal issues. Mitigate risks by implementing proper security measures and maintaining professional conduct.

Canceled Appointments: Mitigate risks through clear communication, appointment policies, and efficient rescheduling.

Equipment Failure: Maintain backup equipment, conduct regular maintenance, and have contingency plans in place.

Legal Issues: Stay updated on regulations, maintain proper documentation, and seek legal advice when necessary.

Data Security and Privacy: Implement security measures and comply with privacy regulations to protect client information.

Professional Conduct: Uphold ethical standards, provide exceptional service, and prioritize client confidentiality.

Market Competition: Differentiate through exceptional service, client relationships, and effective marketing strategies.

Outline your strategies for business growth and expansion. Consider offering additional services, such as loan signing or remote online notarization, to diversify your revenue streams. Explore partnerships with other professionals in related industries to broaden your network and reach.

Diversify Services: Expand offerings to include loan signing and remote online notarization.

Market Expansion: Target new areas to reach a wider customer base.

Partnerships: Collaborate with professionals in related industries for referrals and networking.

Online Presence: Establish a strong digital presence for brand visibility and client acquisition.

Client Retention: Prioritize customer satisfaction for positive referrals and repeat business.

Continuous Learning: Stay updated on industry trends and regulations for expertise and credibility.

Free: Business Plan Examples

Checkout our free sample business plan.

Starting a mobile notary business can be a rewarding venture with careful planning and execution. By following the steps outlined in this business plan, you can establish a successful and thriving mobile notary practice. Stay committed, continuously adapt to market trends, and provide exceptional service to build a strong reputation in the industry.

Earnings as a mobile notary can vary depending on factors such as the demand for services in your area, the number of clients you serve, and the fees you charge. On average, mobile notaries can earn between $30 and $100 per appointment.

The qualifications to become a mobile notary can vary by jurisdiction. In most cases, you will need to meet the minimum age requirement, complete a notary education course, and pass a state-administered exam. Some states may also require a background check.

To market your mobile notary services effectively, create a professional website, establish a strong online presence through social media, network with local professionals in related industries, and consider targeted advertising in real estate or legal publications.

It is essential to have professional liability insurance and general liability insurance for your mobile notary business. These policies can provide financial protection in case of errors or omissions during the notarization process or any other unexpected incidents.

Yes, operating a mobile notary business on a part-time basis is possible. Many mobile notaries begin their business as a side venture while maintaining other employment commitments. However, it is crucial to manage your schedule effectively to ensure availability for clients.

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The Five Key Components of a Stellar Notary Profile

For many Notary Loan Signing Agents who started within the past two years, you may find that signings are slowing down as interest rates begin to rise again. You are starting to see text offers are slowing down and direct business that focused primarily on Refinances is drying up. If you find yourself looking around and wondering why more people aren't feeling a little more anxious about this, you aren't alone! Those of us who have been in the industry for a while though understand that Real Estate and Lending have always been feast or famine. But don't worry!

During the COVID-19 Pandemic, our industry as mobile Notaries was in demand more than they've ever been before for two solid years.  Title and Attorney offices that never used mobile Notaries before turned to us and we were able to build new relationships and grow. But as things simmer back down to "normal," even those new relationships we built have less and less work to go around because most markets are a bit saturated for two reasons . The first reason is that during the Pandemic there was a major influx of Notary Loan Signing Agents joining the workforce due to more free time, job losses, and overall demand. The second is because the cat's just out of the bag now about our industry, thanks to Social Media, and everyone now knows what we can make if we do our job well. It is a fact, that between the end of 2019 and the Present Day there were at least  3-5 times more Notary Loan Signing Agents in every zip code across the United States than ever before. So as we return to normal on so many levels you may be asking yourself How Do I Stand Out?

There are five key components to a Notary Profile that you should consider in order to stand out within the databases to help you continue to receive more work as a  Notary Loan Signing Agent.

#1) Profile Name & Photo (Not A Logo & Business Name)

It is always best for Notaries to use the name that is written on their commission as the name on their Notary Profile and not a business name. If you have formulated a business entity, such as an LLC, you can input your payment name on most profiles differently (or on your invoices when you send them), then on your actual profile name. If your business name sounds like a Signing Service and you are not contracted as a Signing Service with the Signing Agency or Title Agency they are going to pass you up thinking you are outsourcing work when it is not allowed. 

There are people who will disagree with me on this but a professional photo is needed when you create a Notary Profile. The more professional the better. Many of us make more money than 90% of Realtors but will complain about having to spend money on headshots. You should take a good look at the top producing Realtors in your area and see if you can't find out who did their headshots and order some for yourself. Remember what they say- a photo is worth a thousand words!

#2) A Very Strong Well Written, Honest , Biography

#3) References

#4) Additional Training

Here is an example (we ask you to adapt as your own, not just copy and paste):

My name is John Star and I have been a Notary Loan Signing Agent since January 14th, 2022. I have taken the National Notary Association's Certified Signing Agent Exam and I have also continued my education with Notary2Pro and NotaryStars.com where I've obtained an additional 150+ hours of training for various loan products. Because of my training, I am comfortable with Purchases, Cash Purchases, Simultaneous Closings, Sales, Refinances, VA Loans, FHA Loans, Reverse Mortgages, Hard Money Loans,  Agricultural Loans, and more! Please feel free to verify my training through Notary Stars using my membership ID: 0000. 

Since I began my career as a Notary Loan Signing Agent I have been able to work with some amazing companies who would recommend me such as Amrock, Mortgage Connect, Superior Notary Services, and Unlimited Ink Notary to name a few. I entered this industry because I love working with people, traveling around my city, and truly enjoy making sure things get done right.

I am equipped with a dual tray laser printer, a mobile laser printer, and a reliable scanner for great quality scan backs. I also take pride in not charging more for using these items because I want to make sure your closing goes smoothly. I like to see myself as a problem solver, not a problem creator. 

#5) Credentials Must Be Up To Date & Sufficient

So many notaries let their E&O, W9, and Background Check either lapse or fall to the wayside when updating their credentials.

You have to think about your profile like a Resume and one that is buried within over 100,000 other resumes- because it is! Notary databases have anywhere from 80k to 100k Notary profiles. The larger the city the more competition you will have. You just can't leave any stone unturned when it comes to the opportunity to get noticed!

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Notary Profile Sample

The Face of Your Business on Notary Jane

What Will My Notary Jane Profile Look Like?

One of the things that sets Notary Jane apart from other online directories is the way our notary profiles were designed.  We made them easy to navigate and aesthetically pleasing. This allows your potential clients to gather all the information they need in one well-designed and user-friendly place.

Explore the profile below and imagine what yours might look like.  Click on the red buttons to learn more.

Sample Notary Signing Agent Business Cards

If you are a notary signing agent looking to create professional and effective business cards to promote your services, you’ve come to the right place. Business cards are the perfect tool to establish your brand, showcase your contact information, and leave a lasting impression on potential clients. In this article, we will provide you with some sample notary signing agent business cards to inspire and guide you in designing your own. So, let’s get started!

Importance of Business Cards for Notary Signing Agents

As a notary signing agent, your business cards play a crucial role in marketing your services and establishing your professionalism. In a digital age where communication happens predominantly through electronic platforms, business cards offer a tangible and personal touch that cannot be replicated online. They serve as a powerful networking tool and facilitate face-to-face interactions, allowing potential clients and industry professionals to easily remember and contact you when needed.

Designing an Effective Notary Signing Agent Business Card

Creating a well-designed business card is essential to make a positive and memorable impression on your clients. Here are some key elements to consider:

1. Contact Information

Make sure to include your name, title, phone number, email address, and website (if applicable). The goal is to provide all the necessary details for potential clients to reach out to you easily.

2. Company Name and Logo

Including your company name and logo will help establish your brand identity. Consider hiring a professional graphic designer to create a visually appealing logo that reflects your notary signing agent services.

3. Professional Headshot

Adding a professional headshot to your business card can help potential clients connect a face to your name, making you more memorable. A friendly and approachable profile picture can make a significant impact on building trust with potential clients.

4. Certifications and Affiliations

If you have any relevant certifications or professional affiliations, such as being a member of the National Notary Association, be sure to include these on your business card. This can highlight your expertise and credibility in the industry.

5. Tagline or Slogan

Consider adding a short and catchy tagline or slogan that encapsulates your unique selling proposition or the value you bring to your clients. This can help differentiate you from other notary signing agents and create a lasting impression.

Sample Notary Signing Agent Business Card Designs

Now that you understand the key elements to include in your business card design, let’s take a look at some sample designs for inspiration:

Design 1: Clean and Minimalistic

• White background with black text for a professional and clean look
• Company logo prominently displayed in the center
• Name and contact information aligned to the right side
• Small headshot in the bottom corner for a personal touch

Design 2: Modern and Stylish

• Bold background color (e.g., navy blue or dark gray) with white text
• Large and bold company name at the top, followed by contact information
• Professional headshot on the left side, aligned vertically with the text
• Certified and affiliated logos displayed at the bottom for added credibility

Design 3: Professional and Classic

• Cream or ivory-colored background with black text for an elegant touch
• Company logo in the top left corner
• Name and contact information aligned in the center
• Tagline or slogan displayed below the contact information

Remember, these sample business card designs are just a starting point. Feel free to personalize and customize them to fit your own style and branding.

Printing Options and Considerations

Once you have finalized your business card design, it’s time to print them. There are several printing options available, including local print shops, online printing services, or even printing them yourself if you have the necessary equipment.

When choosing a printing option, consider factors such as quality, cost, and turnaround time. It’s important to ensure that the printing company you choose can deliver professional-looking business cards that accurately represent your brand.

Creating a standout business card as a notary signing agent is essential for effectively marketing your services and establishing credibility in the industry. By including key contact information, your company name and logo, a professional headshot, and relevant certifications or affiliations, you can design a business card that leaves a lasting impression on potential clients. Use these sample notary signing agent business cards as a starting point, and don’t forget to personalize them to reflect your unique brand identity. Happy designing!

So, if you’re a notary signing agent looking for inspiration for your business cards, take a look at these sample designs and customize them to create a professional and impactful representation of your brand.

Ethan is a branding enthusiast and a master of storytelling. With a background in advertising, he leverages his expertise to explore the art of graphic design and its impact on business. In his free time, Ethan enjoys photography and capturing the world’s visual intricacies.

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Notary Business Names + Free Logos

A notary screens the people who sign important documents to confirm their identity and their understanding of the documents. To start your notary business, you will need a strong business name. See our list below for ideas, or use our notary business name generator . Once you've chosen a name, browse these notary business logos .

Free Logo Maker

Enter words related to your business to get started.

Notary Business Name Ideas:

Divorce & Family Law Business Names

More Notary Business Name Ideas:

Unique notary business names:.

• The Notary Guy.
• Testament Express.
• Deed Property Experts.
• All Legal Marriages.

Catchy Notary Company Names:

• Fast Track Notices.
• Mr. Contracts.
• Pro Notary Service.
• My Mortgage Solutions.
• It's Juridical.

Cool Notary Public Business Names:

• House Good Deeds.
• Master Notary.
• Notary World.

Great Mobile Notary Company Names:

• Notary on the Go.
• Mobile Notaries.
• Walk In Notary.
• Fast Notary's Office.
• Nomad Notary.

Good Notary Business Names:

• Plus Notary Public.
• My Signature Worth.
• Contracts Pro.
• Testament Best.
• All Formalities Notary.

How do I name my notary business?

• Review your business plan and ideal customer profile and create a list of related keywords.
• Research and add industry-related keywords to your list.
• Combine your keywords or run them through a business name generator to get a few creative notary business names .
• Check domain and state availability for your favorite name ideas.
• Ask for feedback on your top choices.
• Register the name .

What are some real-life notary business names?

• AARS Notary and Tax.
• Mail This Copy That.
• T-town Mobile Notary.
• Lisa's Mobile Notary.
• Fast Fox Mobile Notary.

Where can I find a good notary business name generator?

Try NameSnack — a free and intuitive business name generator that uses machine learning and instant domain search technology to generate scores of brandable business name ideas. Simply enter a few keywords and you'll have results within moments. If you see a notary business name you love, consider purchasing the matching domain name before someone else snaps it up.

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