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How to write a great cover letter in 2024: tips and structure

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Ace your job search

Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

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How to Write a Cover Letter (With Tips & Examples)

Our customers have been hired at: * Foot Note

Writing a compelling cover letter is an essential step in the job application process, as it provides an opportunity to make a strong first impression, highlight your qualifications and demonstrate your enthusiasm and fit for the job.

In this guide, we’ll cover everything you need to know about how to write a cover letter for a job application. Plus we’ll provide cover letter examples and expert tips on how to write a successful cover letter that lands interviews.

Video: Learn how to write a cover letter in our cover letter builder

What is a cover letter?

A cover letter is a one-page document that accompanies your resume or CV when you apply for a job. See our guides on how to write a resume and how to make a CV while you craft your job application. 

A well-written cover letter can help you stand out from other applicants and demonstrate your enthusiasm and passion for the position. 

It serves as an opportunity for you to showcase your communication and writing skills, as well as your attention to detail and professionalism.

We’ll teach you how to write a good cover letter so that you can craft this job-winning document with ease. Your cover letter should accomplish the following:

• Introduce yourself to the hiring managers.
• Provide details about your qualifications.
• Tell employers why you want to work for them.
• Illustrate why you’re the best match for the job.
• Explain circumstances like job hopping or gaps in employment. 

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What to include in a cover letter

All cover letters follow a basic business letter structure and should include the sections detailed below. Explore our guide on what to include in a cover letter for a detailed overview of each section.

Did you know? 41% of job seekers replicate their resumes in their cover letters. This is a huge mistake. Your cover letter should complement your resume, not repeat it.

How to write a cover letter for a job application

Do your research.

Wondering how to write a great cover letter? Preparation is key. Researching the essential information before you start writing will save you time and ensure you put your best foot forward.

First, review the job description to compare it with your professional skills and qualifications. Make a checklist of areas where your skills match the requirements of the job. Make note of the following areas: 

• Notable accomplishments from previous jobs.
• Any volunteer work where you gained skills listed in the job description.
• Skills that match the required skills in the job listing. Include a mix of hard skills and soft skills .
• Educational qualifications, including certificates and licenses.
• Relevant awards and honors.

Next, research the company to get a sense of its culture and values. This will help you create a personalized cover letter that indicates your genuine interest in the company. Take notes on the following areas: 

• Get an idea of the company’s culture, mission and values so that you can tell the hiring manager why you’re a great fit. 
• Research the company’s news and press releases so you can congratulate key players on recent milestones or explain how you will contribute to future goals.
• Learn the hiring manager’s name so that you can address your cover letter to them.

Choose a cover letter template

Want to know how to write a perfect cover letter? Use a cover letter template . Using a professionally designed template ensures that your cover letter format is ATS-friendly and vetted by career advice experts.

We have hundreds of templates to help you get started on the right track. Pick from modern, creative, or simple styles to match your CV or resume template and build a professional cover letter in minutes. Not sure if a template’s right for you? Try one for free!

Did you know? 45% of hiring managers read an applicant’s cover letter before their resume.

Add a professional header

Cover letter headers follow the standard business letter format. A cover letter header typically includes your name, address, phone number and email address. It should be placed at the top of the page and aligned to the left or center.

Include your contact information

Place your name, city, state, ZIP code, phone number and email address in your cover letter heading. Your email address should be professional like “[email protected],” and not personal like “[email protected].” Include links to your LinkedIn profile or professional online portfolio if you have one.

Include the recipient’s contact information

First, write the current date followed by a space. Then include the hiring manager’s name and title, company address and the hiring manager’s email address. It should look like this:

Always follow the instructions in the job listing. If a job description directs you to address your cover letter to a human resources team member or the HR department, use the information the prospective employer provides for the recipient’s address.

Greet the hiring manager

Greet the hiring manager by name whenever possible to establish a personal connection. If you are unsure of their gender, you can use their first and last name. 

For example: “Dear [hiring manager’s full name],” 

If you are certain of the hiring manager’s gender, you can address them using “Mr.” or “Ms.” in your cover letter. Avoid using “Mrs.” or “Miss” as these titles imply that you are assuming the hiring manager’s marital status. 

Don’t use informal language like “Hello,” or “Hi,” or outdated salutations like“Dear Sir or Madam” or “To Whom it May Concern” to greet the person reading your letter. 

If your research doesn’t turn up a name, then use “Dear Hiring Manager” or “Dear Hiring Team.” Take a look at some acceptable and unacceptable salutations below.

• Dear Lucy Garcia,
• Dear Ms. Lowe,
• Dear Hiring Manager,
• Dear Vice President of Marketing,
• Hey Mr. Jones,

Write a compelling introduction

The opening sentences of a cover letter act as your elevator pitch . You should clearly and concisely tell hiring managers why you are the best fit for the job. 

But how do you start a cover letter in a way that intrigues hiring managers and makes them want to read more?

The following examples can help you write a cover letter introduction that grabs the attention of hiring managers.

Assert your interest in the role or company

Want to know how to write a cover letter that stands out? It all starts with a compelling introduction that confidently asserts your interest in the position.

“I was excited to see that Tech Solutions — a company I respect for its innovation — has an opening for an experienced lead producer.”

Emphasize your skills and experience

Start your cover letter off strong with a brief explanation of your top skills and experiences that make you a great fit for the role.

“With seven years of experience in production for leading start-up companies in Silicon Valley, I have in-depth knowledge of cyber security and cloud computing and know my way around artificial intelligence.”

Show you’ve done some research

Mention an interesting fact or statistic from an article, news story or the company’s website.

“When I saw that WILCO Services was touted in Business Magazine for being one of the most inclusive companies in the world, I knew I had to apply for the marketing associate position.”

Highlight measurable accomplishments

Showcase your qualifications by mentioning an impressive award, honor or measurable accomplishment from a past role.

“As director of Visit Mass, I created tourism programs that resulted in a 30% increase in international tourists to Massachusetts in 2019.”

Tell your professional story

Tell a story about why you are applying. Discuss how your passion and motivation have driven your career choices and how they align with the position and company. 

“When I was a child, I spent my days in the city parks around my neighborhood, listening to birds sing and watching squirrels jump through trees. Those days instilled a passion in me for wildlife that has intensified over the years and, combined with admiration for the animal rehabilitation programs at Prospect Park Nature Conservancy, led me to apply for the Wildlife Technician position at the conservancy.”

Mention a shared contact

If applicable, mention a shared contact that you have with the hiring manager. This can help explain who you heard about the role from and establish a personal connection with the hiring manager.

“Jayne Peck told me you had an opening on your graphics team, and I’m thrilled to apply for the role. You and I know Jayne from Volunteers for the Bay, where I volunteered on the cleanup crew in 2017.”

Write the body paragraphs

The body paragraphs of your cover letter should explain why you’re the best candidate for the job. Follow the expert tips below to learn how to write a professional cover letter with engaging body paragraphs.

• If you have work experience in your target role or industry, detail your work accomplishments and use numbers to quantify the results of your actions.
• If you’re applying for your first job , connect the new opportunity with a personal or school project, extracurricular activity or internship.
• Highlight relevant skills from your work experience and explain clearly how you can apply them to the job.
• If you think you’re a shoo-in for the company’s culture, show it! For example, if you enjoy volunteering for social justice causes and you are applying to a nonprofit organization focused on social justice, explain why the company’s mission is meaningful to you.
• If you’re changing careers, emphasize your transferable skills. Career change cover letters that emphasize transferable skills are more effective because they show prospects that you can perform the work with little or no experience.

Did you know? 83% of hiring managers surveyed said they would hire a candidate who sent a strong cover letter, even if their resume wasn’t up to par.

Write a closing paragraph

When you write a cover letter closing statement, make it clear to the employer that you’re excited about the possibility of working with them and that you are confident you have the expertise to be successful at the job.

Remember that you’re writing a cover letter to a specific person, so thank them for their time and consideration. 

You should also encourage the recipient to follow up (e.g., “ I look forward to further discussing my qualifications with you ”). A “call to action” in your cover letter closing paragraph shows hiring managers that you’re serious about the job and confident in your qualifications.

Here are a few examples of how to write a strong cover letter closing paragraph.

I have attached my resume and creative portfolio to my application for further review of my credentials. I am eager to speak with you about this role and greatly appreciate your consideration. Please contact me at your earliest convenience to discuss my background in more detail.

Thank you for your time and consideration. I’m excited about the prospect of working for the Museum of Ancient History. I look forward to discussing what I learned in my year abroad as an English teacher and how I can apply those lessons to the docent role. Feel free to contact me any time during the week.

I’m confident that a review of my resume and portfolio will convince you that I have the technical skills and knowledge necessary to be successful in the lead designer role at Creative Ads, LLC. I’m excited about the opportunity and would be thrilled to meet with you and your team next week to discuss my ideas for your next campaign. Please contact me this week to schedule a convenient date and time.

Are you searching for remote jobs? Our sister company, FlexJobs, updates listings daily with verified remote jobs. Find full-time and part-time remote jobs with FlexJobs.

Signing off a cover letter professionally is crucial as it demonstrates your attention to detail, professionalism and respect for the hiring manager and the company. 

A professional signoff can also show that you are serious about the job and that you have taken the time to craft a well-written and thoughtful cover letter. 

See how to write a proper cover letter signoff below (and what language to avoid).

• Best regards,
• Kind regards,

Proofread your cover letter

Knowing how to write a formal cover letter isn’t all there is to making a cover letter. You’ll also need to proofread your letter at least once before sending it to a potential employer. Typos and cover letter formatting mistakes can reduce your chances of getting hired.

When you’ve finished proofreading, have someone else read it for you too, just to be sure it’s job application ready. You can ask a trusted friend or family member, a former colleague or a professional mentor to read your cover letter. 

Be specific about the feedback you are seeking. For example, you might ask for constructive criticism in the following areas: 

• Relevance: Does your cover letter demonstrate how your skills and experience match the job requirements?
• Clarity: Is your writing clear, concise and easy to understand?
• Tone: Is your tone professional and appropriate for the company and position you are applying for?
• Grammar and spelling: Are there any grammatical errors or spelling mistakes that need to be corrected?
• Formatting: Is your cover letter formatted properly with a clear and organized structure?
• Overall impression: Does your cover letter make a strong impression and effectively communicate your enthusiasm and interest for the position?

Alternatively, you can seek the advice of a career counselor or professional resume writer who can review your cover letter and provide constructive criticism to help you improve your application.

Our Cover Letter Builder features built-in spell check to ensure your document is free of spelling and grammatical errors.

Cover letter writing checklist

Now that you know how to write a compelling cover letter, we recommend running through this cover letter writing checklist to ensure that your document isn’t missing anything.

• Did you choose a cover letter design that matches your resume?
• Are your name, location, phone number and email address up to date and displayed at the top of your cover letter?
• Did you add a link to your professional portfolio or website and your current LinkedIn profile (if you have them)?
• Did you add the current date at the top of your cover letter?
• Did you address your letter to the hiring manager by name and include their title, email address and the correct company address?
• Did you greet the hiring manager, recruiter or HR associate by name or title?
• Did you use a polite but formal greeting?
• Are the first few sentences of your cover letter clear and compelling?
• Do you convey enthusiasm for the job?
• Did you effectively express how you can apply your skills, experience and achievements to the target job to help the company achieve its goals?
• Did you highlight one or two things you like about the company, such as its values or culture and why?
• Did you thank the reader for their time?
• Did you end your cover letter with a call to action?
• Did you use a proper, formal closure to end your letter?

How to write a cover letter that stands out

A professional cover letter template is the best way to craft a cover letter that stands out. Use one of our professionally designed templates with our Cover Letter Builder to make a cover letter in minutes. 

Our cover letter templates frame your qualifications with the correct formatting, and they meet the latest applicant tracking system (ATS) requirements. Our builder makes writing a cover letter a snap with the following features:

• Job-specific phrases and skills: Click to add job-specific content suggestions written by Certified Professional Resume Writers (CPRW).
• Step-by-step guidance: Get expert advice on how to write a good cover letter at every step to help you showcase your top skills and qualifications. 
• Easy customization: Write a cover letter for every job application and save as many versions of it as you need.
• Multiple download formats: Save and export your cover letter as a PDF, DOCX or plain text.

Always match your cover letter template to your resume template for a polished job application. Use our Resume Builder or CV Maker to complete your job application with a matching template.

Cover letter tips from career advice experts

We spoke with David Grimes, director of people and talent operations at Taulia LLC, about the importance of creating a cover letter for your job application.

Grimes told us, “I sincerely appreciate cover letters, as they signal to me an amplification of interest and offer an additional opportunity to convey that [job candidates] have taken the time to truly review the position or organization and see an alignment.”

“When done well, a cover letter can provide a window into the candidate as they picture themselves at our organization.” – David Grimes, Director of People and Talent Operations at Taulia LLC

While you write, keep the following pointers in mind to craft a standout document. Here are our top five tips for how to make a cover letter that hiring managers will love:

• Follow instructions. Don’t send a Word document if the job posting says to send your letter as a PDF. If it tells you to send your cover letter as an email attachment, then do so. If the job posting says to write your cover letter in the body of an email, then do that. If you fail to follow all instructions in a job ad, you will likely not be considered for the position.
• Tailor your cover letter to the job . Hiring managers know a generic cover letter when they see one — and they’ll usually ignore it. That’s why it’s critical to customize your cover letter to show your enthusiasm for the specific job and company you’re applying to. Use resume keywords from the job description to showcase that your skills match the requirements of the role.
• Don’t apologize. Never point out the skills and experience you lack. If you are qualified for the job but don’t have much experience in the field, don’t apologize. Instead, focus on experiences like volunteering, school projects and community service you’ve done that make you a good fit and play up your transferable skills.

Don’t overshare. While writing a cover letter to explain a career change or job gap is a good idea, sharing every detail about your life or career is not. Do not share personal information such as political views, salary expectations or irrelevant hobbies.

Use a professional tone. We stress the importance of conveying enthusiasm when you write a cover letter because it demonstrates your interest in the position. However, use caution when displaying your zeal. Keep your tone professional, genuine and confident without going overboard. 

Professional cover letters

Get inspired by our professionally crafted cover letters for top jobs and industries. You can use them with our builder to make a cover letter that effectively highlights your skills and qualifications.

Cover letters for top jobs

Administrative Assistant

Mechanical Engineer

Personal Trainer

Registered Nurse

Security Officer

Cover letters by situation

Here’s how to write a cover letter with no experience.

Use this professional cover letter as a guide for your career change cover letter.

Here’s what to include in a cover letter if you have employment gaps.

Use this “cold call” cover letter to proactively contact the company you want to work for.

Here’s how to write a cover letter for a job that isn’t advertised.

Here’s how to write a cover letter for a temporary to a permanent position.

Here’s how to write a cover letter for an internal position at the same company.

Cover letter for when you’re seeking a promotion.

Key Takeaways

• A cover letter is a one-page document that introduces you to the hiring manager, expands upon the information in your resume and explains why you’re an excellent fit for the role.
• Address the cover letter to the hiring manager. If you can’t find their name, then address them as “Hiring Manager,” by their title or address the department.
• Write a cover letter introduction that immediately grabs the hiring manager’s attention and compels them to keep reading.
• It’s a good idea to use a professionally designed cover letter template to ensure your cover letter is formatted correctly.
• Tailor your cover letter to your target job and use keywords from the job description that accurately reflect your skills and qualifications.

How long should a cover letter be?

A cover letter should typically be one page long and no more than three to four paragraphs. Aim to concisely express your points in about 250-500 words. 

Read up on how to write a short cover letter to browse professionally made examples and to learn how to write a simple cover letter that effectively showcases your skills and qualifications.

Hiring managers and recruiters often receive many applications, so a short and focused cover letter that quickly communicates your qualifications can help you stand out from other applicants. 

However, it is also important to ensure that your cover letter provides enough detail to showcase your skills and experience and convince the employer to invite you for an interview.

How to address a cover letter without a name?

It’s always best practice to try to find the hiring manager’s name when writing a cover letter because it personalizes your letter and emphasizes your interest in the position by showing you’ve done your homework. 

It also creates a connection with the hiring manager and conveys that you’re willing to go the extra mile, which is a quality most hiring managers want to see in prospective employees. 

If you don’t have a name, it’s acceptable to write “Dear Hiring Manager,” “Dear [Role or Title],” or “Dear [Department Name]” to address your cover letter.

How do you send a cover letter by email?

To send a cover letter by email, first save your cover letter and resume as separate PDF or Word documents, then follow the steps below: 

• Write a clear and professional subject line that includes the job title and your name.
• Compose a brief message in the body of the email, introducing yourself and stating the position you are applying for. 
• Attach your cover letter and resume to the email, making sure they are properly named and labeled.
• Double-check the email address of the recipient and proofread your email and attachments for any errors or typos before sending. 

It’s important to note that some employers may have specific instructions on how to submit your application, so make sure you read the job posting carefully and follow their guidelines. 

Additionally, if the employer requests that you send your application to a specific email address or through an online application system, make sure you follow those instructions.

Is a cover letter necessary?

While writing a cover letter for a job application is not always required, it is highly recommended to include one either way. A well-written cover letter can help you stand out from other applicants and demonstrate your interest in the position. 

A cover letter provides an opportunity for you to showcase your communication skills, highlight your qualifications and experience and explain why you are a good fit for the job. 

Even if the job application does not specifically request a cover letter, submitting one can show that you are willing to go above and beyond to make a good impression and can help you differentiate yourself from other candidates.

So while it’s not always necessary, a well-crafted cover letter can definitely improve your chances of getting hired. We recommend trying out an AI cover letter generator to to make a cover letter in minutes.

What do I write in a cover letter?

Wondering what to write in a cover letter? Generally, cover letters should tell employers why you’re the best fit for your target job. Write about your background and how it fits the job, show your personality and explain precisely what you can do for the employer and how. 

It’s also a good idea to explain unique situations like job gaps or frequent career changes in your cover letter. Remember to include the following information in your cover letter: 

• A header with your contact information and the employer’s information if you have it.
• A professional salutation that includes the employer’s name if you have it. 
• A brief introduction explaining why you’re interested in the job. 
• One or two body paragraphs that summarize your qualifications. 
• A conclusion that reiterates your interest in the position. 
• A professional signoff such as “Sincerely” or “Best regards,” followed by your name. 

Overall, your cover letter should be concise, well-written and tailored to the job you’re applying for. It should demonstrate your enthusiasm for the position and your ability to make a valuable contribution to the company. 

What does a cover letter look like?

A good cover letter follows the standard business letter format. Your cover letter should be well-formatted, easy to read and professional in appearance. Remember to include the following when using standard business format to structure your cover letter: 

• Your contact details: Include your full name, title, company name, full address, phone number and email address in the letterhead.
• Date: The date should be written below your address.
• Recipient’s contact details: The recipient’s full name, title, company name, full address, phone number and email address should be included below the date.
• Salutation: The salutation should be formal, such as “Dear Mr./Ms./Dr. [Last Name].”
• Body: The body of the letter should be divided into paragraphs, with each paragraph discussing a specific point or topic. The tone of the letter should be professional and courteous.
• Closing: The closing should be formal, such as “Sincerely” or “Respectfully,” and followed by your signature. 

Download a sample cover letter from this page to jump right into writing your cover letter rather than worrying about formatting. Some cover letter templates have splashes of color and stylized headers, but they all follow the same standard cover letter format.

What are the goals of a cover letter?

The goal of a cover letter is to convince the hiring manager that you are the right person for the job and worth considering for further evaluation.

A cover letter allows you to formally introduce yourself, demonstrate your interest in the job and highlight your relevant skills and experience. Some of the specific goals of a cover letter include:

• Providing context for your application.
• Demonstrating your qualifications and fit for the position.
• Showing your enthusiasm and interest in the role.
• Differentiating yourself from other applicants.

A well-written cover letter should grab the employer’s attention and persuade them to take a closer look at your resume and ultimately invite you for an interview.

What do employers look for in a cover letter?

Employers look for a well-written cover letter that demonstrates relevance, enthusiasm, attention to detail, personalization and professionalism. Here are a few key areas to keep in mind while you write your cover letter: 

• Relevance: Demonstrate that you have the relevant qualifications, skills and experience necessary to succeed in the role.
• Enthusiasm: Your cover letter should express your enthusiasm for the opportunity and explain why you are excited about the job.
• Attention to detail: Your letter should be free of errors and show your ability to communicate effectively to demonstrate that you have taken the time to write a thoughtful cover letter. 
• Personalization: Employers want to see that you have tailored your cover letter specifically to the job and the company. Demonstrate that you have done your research and understand the company’s mission, values and culture.
• Professionalism: Your cover letter should demonstrate that you are professional and have a strong work ethic. Use a professional tone and demonstrate your ability to work well with others.

Ultimately, your cover letter should indicate your relevant qualifications and your enthusiasm for the role. Remember to include new information in your cover letter rather than restating the same details from your resume. 

Should I give examples in a cover letter?

Yes, it is often a good idea to give examples in a cover letter to illustrate your skills, experience and accomplishments. 

Providing specific examples of projects, measurable accomplishments, or other work experiences can help you stand out from other applicants and demonstrate your qualifications for the job. 

You can use examples to show how you have solved problems, worked collaboratively, demonstrated leadership or achieved specific goals in your previous roles. 

Ensure that your examples are concise and to the point and do not take up too much space in your cover letter.

What should the first paragraph of a cover letter include?

The first paragraph of a cover letter should introduce yourself and explain why you are writing the letter. Here are some key elements to include in the first paragraph of a cover letter:

• Your value as a candidate: Begin your letter with a compelling statement about the top skills or qualifications that make you a great fit for the role. 
• How you learned about the position: If you were referred to the position by someone you know or if you saw the job posting on a specific website, mention it in this paragraph.
• A brief statement about your qualifications: In one or two sentences, explain why you are interested in the position and why you are a good fit for the job.

Overall, the first paragraph of your cover letter should be clear, concise and engaging to grab the hiring manager’s attention. 

What is a good opening sentence for a cover letter?

A good opening sentence for a cover letter should be attention-grabbing and demonstrate your enthusiasm for the position. Here are a few examples:

• “As a passionate and results-driven marketing professional, I am thrilled to apply for the Marketing Manager position at XYZ Company.”
•  “With a proven track record of success in project management and a genuine passion for driving organizational growth, I am excited to submit my application for the Project Manager role at ABC Corporation.”
• “When I saw the job posting for the Software Engineer position at DEF Tech, I knew I had found an opportunity that perfectly aligns with my expertise and career aspirations.”

Remember to customize the sentence to fit your own experiences and the specific job you are applying for.

How do you write a cover letter with no experience?

Writing a cover letter with no experience can be challenging, but creating a compelling letter showcasing your skills and potential is possible. 

Begin your letter with a statement explaining why you are interested in the position and qualified for it. You might mention your skills, education or relevant coursework.

Even if you don’t have work experience, you can provide examples of demonstrating relevant skills in other settings. For example, you might mention a group project you completed in school that required teamwork and communication.

Your cover letter should be no more than one page long. Use clear, concise language and avoid repeating information that is already in your resume.

How we reviewed this article

Since 2013, we have helped more than 15 million job seekers. We want to make your career journey accessible and manageable through our services and Career Center’s how-to guides and tips. In our commitment to bring you a transparent process, we present our Editorial Process .

• Harvard Business Review. Article. Gallo, Amy. How to Write a Cover Letter
• University of Wisconsin – Madison. The Writing Center. Article. Writing Cover Letters
• Columbia University Center for Career Education. Article. How and Why to Write a Great Cover Letter

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How to Write a Cover Letter in 2024

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Kellie Hanna, CPRW

Career advice expert.

Kellie is a Certified Professional Resume Writer with 20+ years of experience in digital media and is passionate about helping job seekers navigate their careers. She earned a B.A. in English and writing from Temple University.

‡ Results derived from a study responded by 1000 participants of which 287 created a resume online.

*The names and logos of the companies referred to above are all trademarks of their respective holders. Unless specifically stated otherwise, such references are not intended to imply any affiliation or association with MyPerfectResume.

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• Cover Letter

What Does the Best Cover Letter Look Like in 2024

Our customers have been hired by:

So you’re wondering...

What does a cover letter look like?

Heck, what should a good cover letter look like, anyways?

Should I format it as a resume? Are there any fundamental rules to follow?

In truth, cover letters look pretty much like other formal business letters.

It’s no rocket science. But—

There are critical things you have to remember. And you’ve come to the right place to learn all you need to know about how a cover letter should look.

First things first. See this example of a professional cover letter.

What Should a Cover Letter Look Like? Like This:

Want to write your cover letter fast? Use our cover letter builder. Choose from  20+ professional cover letter templates  that match your resume. See actionable examples and get expert tips along the way.

Create your cover letter now

Sample cover letter for a resume— See more cover letter samples and create your cover letter here .

That’s a great-looking cover letter for a resume. Let’s break down how you can make an equally stunning one.

What a cover letter should look like boils down to two things:

• Proper, formal layout and formatting.
• Well-written, succinct contents.

This article will teach you everything about 1. and 2.

Writing a cover letter in a job application email body? It’s a different game. Learn about the ins and outs here: What to Write in an Email Cover Letter

More interested in how to write a cover letter than in its looks? Check out: Cover Letter for a Job Application 101

And don’t forget to browse actual cover letter examples for popular professions: Cover Letter Examples for Any Career

What Should a Cover Letter Look Like?

“Don’t judge a book by its cover” is a wonderful moral to teach your kids.

But kids don’t need to work and you do.

Your cover letter is the cover of your job application. And you will be judged by it.

Here’s how to make sure the verdict reads: “Job interview for this one!”

1. Pick a good cover letter font and stick to it.

Use a professional font : Arial, Calibri, Verdana, Helvetica, Cambria, or Times New Roman. Don’t go for fancy typefaces or custom-made fonts. Keep the cover letter font size between 11 and 12 pt.

2. Set 1-inch margins on all sides.

If you want extra white space to create more “breathing” room, you can make your cover letter margins slightly larger. Never make them smaller.

3. Left align the contents

Avoid justification. It’s against the business etiquette.

4. Create a professional cover letter header.

Ideally, it should match that of your resume. Include:

• Your full name
• Professional job title ,
• Phone number
• LinkedIn account

5. Get your line spacing right.

• Start with the date and city—put it a double-space below the last line in the heading.
• Put the hiring manager’s name and address below the date: you can adjust the spacing to produce a balanced page.
• Type the salutation a double-space below the last line of the hiring manager’s details.
• Begin the body of the cover letter another double-space below the salutation.
• Use double-spaces between cover letter paragraphs.
• Write the formal closing (“Sincerely” or a synonym) a double-space below the final paragraph.
• Leave three blank lines before your name at the bottom to leave space for a handwritten or an electronic signature.

And, presto . That’s what a great cover letter should look like.

One way to step up your cover letter game is to match your cover letter to your resume. Here’s an example of a matching set made using our cover letter templates :

Sample cover letter for a resume. Pick a template and write your cover letter here .

But let’s not be so superficial for a sec.

Get a grasp of the basics of cover letter writing, too.

What Does a Cover Letter Look Like? The Contents

Before I share my key insights with you, let’s see what cover letter writing gurus have to say on the subject.

Here’s an excerpt from the official guidelines of the Professional Association of Résumé Writers and Career Coaches.

Remember, a cover letter will be the first thing a decision-maker sees. It must grab the attention of the reader in the first paragraph. Each cover letter should be specifically written for the desired position. Almost all cover letters can be fully stated on one page. If yours goes beyond that, review the information and see if it can be effectively reduced. Official Guidelines, The Professional Association of Résumé Writers and Career Coaches

If there are just two things you’ll remember after reading this guide, they’re contained in the paragraph above.

• Always personalize each cover letter you write to match the position on offer.
• When it comes to the cover letter length, make it single-page. 350 words is an absolute max.

Other than that, make sure you include all the key sections and paragraphs in your cover letter .

1. Start with a cover letter header

As discussed above, make a good-looking cover letter header with your contact details, city and date, and the addressee's contact details.

Find out more here: How to Address a Cover Letter

2. Open with a personal salutation and a strong first paragraph

Start your cover letter with “Dear + [Hiring Manager’s Name].” If it’s for a job with a relaxed culture, feel free to use their first name only.

For corporate positions and more traditional industries, go with the full name.

In the first sentence, introduce yourself, identify the position to which you’re applying and mention an impressive achievement.

Learn more handy tricks from this guide: How to Start a Cover Letter Right

3. In the central paragraphs, show you’re the perfect candidate and explain your motivation.

Stay relevant to the position. Discuss how your experience and skills will make you successful in the job. Make them understand you are the candidate they’ve been waiting for.

Then, drop in a compliment or two. Highlight that you want this job, not just any job.

4. Finish off with a call to action, complimentary closing, and your signature

In the final paragraph, make an offer. Then, ask for a personal meeting or a call.

Sign off with a “Sincerely” or its synonym + your full name.

Find out how to end a cover letter with a bang here: How to End a Cover Letter

And, for the final word—

Do write that cover letter!

Even when the job posting reads “cover letters optional,” including one will greatly boost your chances.

This study has shown 56% of employers prefer to receive cover letters.

Even external recruiters appreciate cover letters. This report suggests more than 1 in 4 recruiters read cover letters and consider them important in their decision-making.

Key Takeaway

Let’s sum up what a cover letter should look like:

• Pick an elegant font and stick to it.
• Set 1-inch margins.
• Left align all contents, don’t use justification.
• Use double spaces between paragraphs.
• Make your cover letter single-page.
• Start with a personal salutation.
• Show your value and make an offer.
• Finish with a call to action and a professional sign-off.

Got more questions? Still not sure how a cover letter should look? Drop me a line in the comments and I’ll get back to you in no time.

About Zety’s Editorial Process

This article has been reviewed by our editorial team to make sure it follows Zety's editorial guidelines . We’re committed to sharing our expertise and giving you trustworthy career advice tailored to your needs. High-quality content is what brings over 40 million readers to our site every year. But we don't stop there. Our team conducts original research to understand the job market better, and we pride ourselves on being quoted by top universities and prime media outlets from around the world.

• https://journals.sagepub.com/doi/abs/10.1177/1080569909334015
• https://www.jobvite.com/wp-content/uploads/2017/05/2017_Job_Seeker_Nation_Survey.pdf

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How To Write A Cover Letter (Definitive Guide + Template)

Mike Simpson 0 Comments

By Mike Simpson

So you want to learn how to write a cover letter…

But let me ask you this:

Have you ever been on a blind date?

It can be overwhelmingly nerve wracking.

There you are, all dressed up in your finest, ready to sit down across the table from someone you know absolutely nothing about, and hopefully survive the meeting without too much trouble.

At the absolute best, you two hit it off.

Things are great and you discover through your first awkward meeting that you’re perfect for each other and destined for years of happy togetherness.

At the worst, you’re forced to sit across from someone you have absolutely nothing in common with.  

You spend the entire date suffering through what can feel like absolute eternity, stumbling through awkward starts and stops in the conversation..

But what if you each had a cheat sheet?

A sort of pre-blind date rundown of who you’re going to meet?

A cheat sheet that includes all sorts of vital information like who you are and what you can bring to the relationship. It would make things so much easier, right?

Now, what if you not only had this cheat sheet, but you got to look at it and decide if you even wanted to go on that date in the first place?  Even better, right?

FREE BONUS PDF CHEAT SHEET : Get our "Perfect Cover Letter" Cheat Sheet that gives you a Step-by-Step Process that will help you produce a perfect cover letter.

CLICK HERE TO GET YOUR CHEAT SHEET

In the business world, interviews are a lot like blind dates.

Employers sit down with potential employees and over the course of the meeting, both parties try to learn enough about each other to decide if working together is   good idea or a bad idea…just without the awkward hug/kiss thing at the end…hopefully.

See…not so far off from our blind date scenario from earlier…but there is ONE big difference.  

Did you know that companies do have those little cheat sheets on potential employees and that they do ‘pre-screenings’ before the offer to interview is even considered?

That’s right! They do.

Every single piece of information you send a company you’re applying to is going to be thoroughly looked at to determine your potential for compatibility, starting with your cover letter.

“But wait,” you say, “what’s a cover letter, and more importantly, why do I need to send one along with my resume?”

Don’t worry, we’re going to explain exactly what it is…and so much more.  

In fact, over the course of this article, we’re going to discuss a number of things you’ll need to know in order to make your cover letter not only right for who you are and what you bring to the table…but tailor it so it’s absolutely perfect for your first blind date…er, we mean…the job you’re applying for.

What Is A Cover Letter Anyway?

Before you learn how to write a cover letter, you first need to understand what it is!

A professional cover letter is a short, single page letter you should include with every application and/or resume you send out.  

It’s a quick way for you to introduce yourself to an employer and gives them a taste of you …not just your skills (which they will get by looking at your resume.)  

Not only does it act as an introduction, it will also let whoever is reading it (hiring managers) know exactly why you are sending them your information as well as potentially help open the door to future meetings…and interviews!  

Remember, first impressions count…even when they’re on paper, so let’s make sure yours is as perfect as possible. 

Why Do I Need One?

Okay, so I get what a cover letter is, but why do I have to write one?   Shouldn’t my resume be strong enough on its own?    

Ideally, yes, you want to make sure the resume you are submitting is as strong as possible and perfectly tailored to the job you’re applying for (more on tailoring in a bit) but simply sending it in without including a cover letter can work against you. 

As we outlined in our article “ How to Make a Resume 101 ,” a resume is a document that summarizes your skills, abilities and accomplishments.   A well made one should clearly spell out what you can do …but does little to explain who you are.  

That’s where a cover letter comes in. 

A good cover letter serves a multitude of purposes beyond simply letting the hiring manager know the proper way to spell your name.    

It gives potential employers information about you that they wouldn’t get just from looking at your resume alone. 

To bring it back to our dating analogy from earlier…a well written cover letter is a little bit like a friend meeting with your date and telling them all the best things about you before you even get there.  

It’s an opportunity for you to reach out as an individual, not just as an applicant .  

It should highlight your qualifications as well as demonstrate how you stand out from the rest of the hundreds (or thousands) of other qualified job seekers .  

It should also showcase why you’re the right choice for the position…what makes you the “ Perfect Candidate ”…and all this is accomplished before you’re invited to the date, er…I mean interview…

But what if I’m applying for a job that just asks me to send in my resume…do I still need to send in a cover letter? 

Absolutely!  

Sending in a resume without a cover letter is a missed opportunity you can’t afford to take in this competitive job market.  

Not only does a good cover introduce you and all your best qualities, it’s also an opportunity to help explain away any concerns a prospective employer might have about your ability to do the job they’re hiring for .  

The last thing you want to do is turn in a resume or application for a job you’re perfect for and have it get tossed before you even make it to the interview stage because there was something that made an employer question your abilities. 

Have a gap in employment on your resume?   – Use your cover letter as an opportunity to explain it:  

In the middle of switching careers and finding that your skills , while applicable to the job you’re applying for aren’t traditionally considered to be a match? Use your cover letter to detail why you should be considered anyway.  

These days submitting a cover letter is just good form!  

Many times employers expect cover letters even if they don’t explicitly ask for one.  

A job seeker who sends in a resume without a cover letter is essentially letting an employer know they’re happy doing just the bare minimum…and that’s just not the way we like to do things!

By writing a solid cover letter, even when not asked for one, you’re taking that extra step as a job seeker and reinforcing that you’re not only enthusiastic about the opportunity but that you’re also motivated to do what it takes to get in the door for that face to face meeting.

**A WORD OF WARNING …if a company specifically asks you NOT to send a cover letter…then don’t.   Always follow the instructions as outlined by a potential employer.

How To Format Your Cover Letter

“So I need to write a cover letter for a job application…what makes a good one?”

Because your cover letter is your first opportunity to demonstrate your communication skills to your potential employer, it’s critical that you make sure you’re doing everything you can to make your cover letter layout as flawless and business-appropriate as possible.

(This is why we spent a little extra time expanding on Cover Letter Format in our companion guide, “Best Cover Letter Format Guide.” Click the link to check it out now!)

The next question you might be asking yourself is, “How long should a cover letter be?”

Ideally you want to keep your letter between 3-5 paragraphs in length and definitely no longer than one page.

The eternal struggle regarding what to include in a cover letter continues to rage on.  In our opinion the best cover letter is informative without being overly long or rambling .  

Each paragraph should serve a purpose and shouldn’t be excessively lengthy or confusing.  

Remember, the hiring manager is going to be faced with potentially thousands of cover letters so your goal is to make sure yours is brief enough to still be read but detailed and interesting enough to make them want to learn more about you .

Speaking of standing out, this isn’t the time to get creative with fonts, designs, colored paper, or showcase your artistic talents with doodles on the margins.  

A cover letter, like every other piece of paperwork you submit to a potential employer, is a professional document and should look like one.  

Use fonts that are simple and professional like Arial , Times New Roman , or Verdana and be sure to set your font size between 10 and 12 points .

Let’s take a look at standard cover letter formatting:

• Start by first including your personal contact information.   ( You want to make sure your future boss can contact you for that interview, right? )
• Follow that by the date you are writing the letter and then the company contact information .   Be sure to separate each section with a space…it makes your letter easier to read. 

If you are mailing a hard copy of your letter, make sure when you get to the bottom and your salutation to double space .   It will give you room to sign your letter.   If you are emailing your letter, or submitting it electronically and can’t sign it with your autograph, it’s still important to leave that double space.

Here’s A Good Format Template

Your Address

City, State, Zip

Your Best Contact Phone Number

Your Professional Email

Your Personal Branding Website  

Employer Name

City, State, Zip Code

Dear Mr./Mrs. Last Name:*

PARAGRAPH 1:   Because this is your opening paragraph, you want to make sure it’s strong and draws the reader in.   Explain why you are writing.   Describe the job you are applying for, including the position and job title. 

PARAGRAPH 2:   Now we move into the actual text of the letter.   This is where you get to introduce yourself and tell your potential employer why you are qualified to do the job you are applying for.   This is your chance to let them know what you have to offer and why your skills and knowledge are perfect for the position.   Don’t forget to tailor based off your research! 

PARAGRAPH 3-4:   If needed, these are the paragraphs where you can explain away any concerns an employer might have about your ability to do the job. It’s also where you can share accomplishments , success stories, and any other bits of information that will help convince the hiring manager that they have to bring you in for an interview.

FINAL PARAGRAPH:   This is where you wrap up your letter.   Make sure to thank them for considering you for the job and let them know they should feel comfortable reaching out to you with any questions or concerns not addressed in your letter/resume.   This is also the paragraph where you let them know how you plan on following up with them.  

Finally, be sure to direct the hiring manager to your   Your Personal Branding Website so that they are able to get a feel for who you are as a person.  This simple step can land you way more interviews!

Sincerely (or any other closing comment),

Signature/Typed Signature Your Personal Branding Website

* You want to always try to address your cover letter to someone specific.   Unfortunately that information is not always available.   If you find yourself writing a letter and unsure of who to address it to, use “Dear Hiring Manager,” or “Dear Recruiter.”  

* Don’t use “To Whom it May Concern” or “Dear Sir/Madam” as those are considered outdated and you run the risk of offending someone.   You can also call the company directly to ask to whom you should address your letter.

* In some instances you can completely forgo the opening salutation and just start with a subject line, but we suggest at least making an effort to find out who to address it to.   It makes the letter much more personal and shows your dedication to the position.

NOTE: For more information please read our “how to address a cover letter” article .

“Tailoring” Your Cover Letter

Now that we’ve covered the general format of a cover letter, it’s time to dive into the content!

Let’s pretend for a moment you’re the hiring manager and you’ve just gotten this letter:

     EXAMPLE OF A BAD COVER LETTER

To Whom It May Concern,

I recently came across your job post looking for a Production Office Coordinator for the educational television series, “Wonder Kids.”   I think my skills and experience would be a good match for the position and I am submitting my resume to you in the hopes of obtaining an interview.

For the past eight years I have worked as a Production Office Coordinator on a variety of other shows, providing crucial administrative support as well as maintaining and managing the day to day operations of a busy production office.   I am familiar with all aspects of production including contracts, budgets, proper paperwork distribution, and travel coordination.   I pride myself on my organizational skills as well as my ability to run an efficient staff of over 10 employees.    

I am attaching my resume which outlines all my past work experiences as well as a detailed listing of my qualifications and skills.   I look forward to the possibility of speaking with you about this position.

Blanche D. Oatmeal

Zzzzzz. Oh, sorry. Was I napping? Ugh what a snoozer!

Although professional, this is a generic cover letter and if you ask me, pretty bland.

It reveals little about Blanche beyond the fact that she thinks she’s qualified for the job and that she’s been in the industry for over 8 years. A letter like this is the bare minimum when applying for a job… and you’re not the bare minimum .

Don’t forget, you’re the perfect candidate , and a good cover letter is a great first way to let potential employers know that!

Rather than submitting a snooze-worthy letter that will blend into every other letter the hiring manager is going to read, you’re going to tailor your letter and help make sure it really stands out.

If you’ve spent any amount of time reading our other blog posts or watching our videos, you’re probably familiar with our world-famous “ Tailoring Method “.

Now what you might not know, is that the Tailoring Method can actually apply to other parts of your interview as well, including how to write a great cover letter.

You see, there’s a tremendous amount of power in identifying what the company’s desired strengths and characteristics are for the employee they want to hire .

Because demonstrating that you have these Qualities is going to put you in the drivers seat in terms of getting an offer from your interview.

So you need to identify what those “ Qualities ” are, and infuse them into your cover letter and support them with a real example from your past (and where necessary, a success story ).

This is done by taking the time to do careful research of the company and the position .

Here, let’s spice up Blanche’s letter a bit…starting with paragraph one.

First thing you want to keep in mind is, those poor hiring managers are reading tens of hundreds of cover letters and after a while, they’re all going to start blending together…make your stand out…in a good way!

Dear Mr. Sorensen:

When I saw the job posting looking for a Production Office Coordinator for the educational television series, “Wonder Kids,” I knew I had to submit my resume. I am a hard-working and enthusiastic Production Office Coordinator with over eight years of practical hands on experience and am ready for my next adventure! I am currently looking for an opportunity to continue working within the industry and know my skills and experiences would be a good fit for the position and the “Wonder Kids” team overall.

Much better, right?

This is how you want to start a cover letter!  

Not only is it a break from the cookie cutter style cover letters that regularly flood a hiring manager’s desk, it shows that the applicant is excited to be applying for the job .  

It also lets the hiring manager know the applicant isn’t just looking for a job, but that they’re looking to be a part of a team.

The letter is also properly addressed to who is actually reading it.   Remember, “To Whom It May Concern,” and “Dear Sir or Madam” are too generic and can come across as lazy.  

While we’ve already said it is okay to use “Dear Hiring Manager” or “Dear Recruiter,” going that extra mile can make all the difference with a weary reader.   Don’t forget, you want to stand out!

Let’s keep reading…

As a Production Office Coordinator, my skills include scheduling, contracts, paperwork distribution, and budgeting.   I’m also comfortable dealing with vendors, hiring and managing staff, and ensuring the smooth day to day operations of a busy office.   My experience has included both small and large budget companies, and as a result, I am familiar with the need to be adaptable and find myself excited by the prospect of a challenge.

Again, personal , engaging , and dynamic . This letter helps the hiring manager know that the applicant is ready for any challenge and that they’re adaptable.

Now we get into the meat of the letter and where you can brag a bit about what you bring to the table.  Let’s say that through her research, Blanche discovered that the company she’s interviewing with really values someone who excels in (has the “ Quality “) “attention to detail.”

Well, she better darn make sure she highlights that Quality and supports it with an example or examples from her past .

I am proud of my attention to detail and as a result of my experiences with companies of different sizes and budgets, have been able to develop skills not normally associated with the more traditional Production Office Coordinator role, including graphic design, managing social media and web development.   I enjoy working with a wide variety of people and am a multitasker, diligent self-starter and eager team player. 

Nicely done, Blanche!  

A little bit of subtle bragging while showcasing something the applicant is proud of accomplishing for the company overall without coming across as arrogant or too boastful.

The next paragraph is where you can engage the company on a one on one level and show how much research you’ve done on them and their current projects .

I also wanted to take this opportunity to let you know that my interest in working for you extends beyond my desire to simply be a Production Office Coordinator.   I grew up on the show “Wonder Kids” and consider them to be a huge part of my early education.   I am a strong believer in quality children’s programming and have always felt that “Wonder Kids” provided not only entertainment, but educational value as well.   If hired, I would be proud to be a part of the “Wonder Kid” family and help continue that legacy for future generations.

The applicant is letting the hiring manager know that they’re not just blindly applying to the company but that they genuinely know a bit about them and that they have a passion for what the company does .

Okay, Blanche, time to bring it home.

Thank you for taking the time to review my resume and consider me for this position.   You can contact me with any questions by emailing me at [email protected] or by calling me at 555-555-5555.   I would also love if you could take a look at my website, blancheoatmeal.com.  

I look forward to the possibility of discussing this exciting opportunity with you.

When an applicant wraps up their letter this way, they’re outlining the next steps they hope the company will take (contacting them for an interview) and ensuring that the information they need to do that is right there in front of them.

By making it easy for them and including phone numbers and other contact information, a perfect candidate is empowering the employer to take the action the candidate wants.  

By including their personal branded website , the applicant is also inviting the hiring manager to get to know even more about them and what they bring to the table.

When wrapping up your letter with follow up information, tread lightly but confidently.   Whatever you do, don’t push too hard in this paragraph. You don’t want to appear manipulative or controlling.

Remember, you want a job interview…not a restraining order 😉

Warmest regards,

blanchedoatmeal.com

Now that is a great example of a cover letter that will get a hiring managers attention!

By keeping it short and sweet, you’re not overwhelming them with a ton to read…but at the same time by making it engaging, tailored , and personal, you’re ensuring that it stands out and highlights you in a positive way.

In our opinion this a wonderful example of how to end a cover letter that you should take into consideration when working on yours.

A good cover letter closing will leave a great taste in the hiring manager’s mouth and will go a long way to securing an interview.

If after sending your cover letter and your resume you don’t hear from the company in a couple of days, a quick “wanted to be sure you had received my application” email is an entirely appropriate follow-up, even without telling them that you will be following up first.

If you do end up needing to write a follow-up note, you absolutely should slip in a line like “I really think my (skills and talents that are relevant to the job) would be great for (the company), and want to make sure my application didn’t get lost or submitted incorrectly.”

You can also throw in something again about why you want to work at that company – mention some company values or exciting projects to show that you’ve done your research and are really interested in them specifically.

Sample Cover Letter Used Above

Here is the complete cover letter as written above if you would like to download it...

Top 10 Cover Letter Tips & Hacks

• SHORT AND SWEET:   Your cover letter should never go over a single page.   Keep it clean and concise.   Keep your sentences focused and avoid using flowery words.
• KNOW WHAT YOU WANT AND GO FOR IT:   Make sure you let your potential employer know exactly what you are bringing to the job.   They have a need and you are there to fill it.   Tell them how you are going to accomplish that.
• TAILOR! TAILOR! TAILOR!:   Don’t be vague or generic.   Make sure your letter is clearly targeted to the job you are going for as well as the company you want to be hired by.   Do your research ahead of time.
• COVER LETTERS ARE LIKE SNOWFLAKES – NO TWO ARE ALIKE:   Unless you’re launching a direct mail campaign, make sure you’re fine tuning each and every cover letter you sending out so it focuses on the specifics of the job you are applying for. 
• KNOW YOUR AUDIENCE:   Make sure you are addressing your letter directly to the proper individual.   Do your research and find out who will be reading it…and absolutely make sure you have the proper spelling of their name.   If you can’t get a name, make sure to address it “Dear Hiring Manager,” or “Dear Recruiter.”   Don’t use “To Whom it May Concern” or “Dear Sir/Madam” as those are considered outdated. 
• PROOFREAD!:   The fastest way to end up in the circular file is by submitting a sloppy letter.   Double check to make sure your spelling and grammar are correct.    
• THE KEY TO SUCCESS LIES WITH KEYWORDS:   Pay careful attention to what is said in the job postings.   Look for key words and phrases in the description and make sure to echo those in your letter but don’t overstuff your letter. 
• BE PROFESSIONAL:   Keep the focus of your letter on the job you are applying for.   Introduce yourself but don’t go into too much detail or bring up anything unrelated to the job.   Do not speak badly of past employers or trash talk prior jobs.
• LINK IT UP:   Make sure your letter includes a link to your personal branded website.   A cover letter is a great introduction into who you are and what you can bring, and by including a link to your personal website, you’re allowing a potential employer to really explore everything you potentially can bring to the position.
• FOLLOW UP!:   Demonstrate your dedication to the position by making sure to follow up on all your contacts if possible.   Don’t become annoying, but at the same time, if you don’t reach out, you run the risk of being forgotten.

Common Mistakes

We’ve covered what what should be in a cover letter, but what should you NOT put in your cover letter?

• Rule number one of cover letters is…proofread. Proofread. Proofread. Oh, and then proofread it again. We don’t care if you’re writing the cover letter to end all cover letters. If you’re serious about a job you’re applying for…take the time to read your letter before you send it off. This includes making sure that not only are you spelling things correctly and that your grammar and punctuation is spot on, but that you’re also double checking the basics like the company name and the position you’re applying for.
• Lying about your past experiences or over inflating what you’ve done. Everyone’s allowed to brag a bit in their cover letter…as long as it’s true. Don’t lie to the company or yourself. If a company has nothing that appeals to you, you wouldn’t enjoy working there – and they’d rather not have you – so why bother applying?
• Talking about why you quit your last job. Remember, this is sort of like a blind date. Nobody wants to hear about your ex…and absolutely DO NOT TRASH YOUR PAST EMPLOYERS.
• Salary requirements. Save that for the interview.
• Getting too personal. The letter is a great way to introduce yourself, but remember…keep it about the position and keep it professional. The paragraph where you talk about the company can contain tidbits about you (I grew up watching the “Wonder Kids”) but don’t let it get too personal (After my alcoholic parents divorced and my father left the country to join the Amsterdam Travelling Cat and Flea Circus, the “Wonder Kids” were the only steady and constant positive in my life.) Save that for your therapist.

The Different Types of Cover Letters

As a job seeker, you need to be aware that there are different types of cover letters that align to the different ways jobs are posted and how you’re involved in the application process .  

In most cases, the basic cover letter layout we went over earlier in this article can be used as a solid foundation for whatever you write…but we’re here to help you rise above the competition which means making that extra effort. 

You’re the Perfect Candidate and that means ensuring that your cover letter is exactly right for whatever type of posting you come across.

So let’s take a look at what you might come across in your job-seeking travels.

Job Posting

A job posting is when an employer advertises an opening within their organization that they would like to fill.  

This can be anything from a notice in a newspaper , to a posting on the company website . 

Make sure you read the posting carefully and pay close attention to the description of the job.  

This is when you will begin to start tailoring your cover letter!

Try to figure out exactly what Qualities (skills and abilities) the company values and make sure you highlight these in your cover letter.

As you go through the post, identify the key words and phrases that are used .  

When you write your cover letter, make sure you use these keywords and phrases (but don’t just copy and paste the ad word for word). 

As always, do your research beforehand and use that information to help tailor your letter and showcase how you would be a welcome addition to their team.

Application Cover Letter

For many entry level positions, the application process is fairly simple and straight forward.  

You’ll go into wherever it is you want to work and ask for an application.  

They’ll hand you a pre-printed form and you’ll sit down and fill it out before turning it back in.  

Many job seekers who are applying for these types of positions will simply turn in their application after filling them out. 

Submitting a well written cover letter along with your application will make you stand out to a prospective employer.  

You’re showing them that you are willing to do the work to get the job and that can go a long way towards getting hired.  

It’s also a great idea for individuals who are new to the job market and might not have prior employment history . 

You always want to start out your letter with a personal salutation, so if possible, when picking up an application, ask for a few days to fill it out before returning it as well as the name of the individual who will be reviewing it.  

While most employers are happy to let you take an application and bring it back later, there is always the possibility you will be asked to fill it out on the spot.   For situations like this, always make sure you bring a copy (or two) of a pre-prepared cover letter and resume with you so you can hand them in all together . 

Before heading out to pick up applications, make sure you have a few letters already typed up and pre-tailored to the locations you plan on applying to.  

Yes, it means taking a bit more time at the beginning of your application process, but it will be well worth it and again demonstrates to the employer that you are invested in the position.

Online Application Cover Letter

Many companies these days utilize online job posting websites like Brass Ring and Monster to advertise available positions.  

While this might seem like a convenience for you (hey, you can apply for jobs in your living room while wearing your pajamas all day!) it actually means your odds of getting an invitation to interview is going to be tougher than it would be if you were mailing in your information.

Why?   Three little letters…ATS.

What’s ATS?

ATS , or Applicant Tracking System , is a computer based screening program used to filter applicants.  

The program scans thousands of applications and quickly discards those that don’t fit the specific algorithm it’s been programmed with.  

While that might sound like a great way to streamline the hiring process, it also means that whatever you submit has to be carefully crafted to ensure that it makes it through this robotic filter.  

If not done properly, your submission could be discarded before ever being seen by a living human being…and we definitely don’t want that!

The first thing you want to do is wrap your head around the idea that you are going to first be facing a robot and that it’s been programmed to get rid of you.   Okay, maybe not you specifically (we’ll save the Terminator analogies for another post) but certainly your application.

So how do you beat the bot?   By thinking like one.

Start by reading the job description carefully.  

Because the computer is going to be programmed to select only the candidates that perfectly match what the company is looking for, you need to make sure you are the right fit.  

Re-read the posting until you clearly understand exactly what the company is looking for and that you are absolutely able to fill that spot with the skills , qualities , experience and education you have. 

Tailoring your letter is something you should do for every position you apply for, but when it comes to online applications that are likely to be run through ATS, it’s absolutely vital.  

You want to make sure that your cover letter is specific to the job you are applying for.

Clearly state the title you are applying for and verify that it matches the title in the posting .  

Pay extra attention to the details of the position and the description of the job.   Many of the key words the bot is programmed to respond to will be in there.  

Use those same descriptions and key words in your cover letter and resume, but do it judiciously.  

Try not to repeat them more than two times.   Stuffing your letter with keywords might seem like an easy way to guarantee success, but it’s more likely to result in your application being flagged by the program and rejected . 

Make sure to carefully check your letter for spelling and grammar errors.  

This is a basic rule you should follow no matter what, but in this case, it’s even more crucial that your submission material is flaw free.  

While a human can read a letter and usually figure out what you mean regardless of tiny problems or a misspelled word here or there, a bot is looking for exact matches…not “close enough.”  

Keep this in mind when using acronyms as well.   To avoid the risk of an acronym being rejected by the bot, use both the acronym as well as the spelled out words. 

Ultimately you want your application to make it through ATS and into the hands of an actual human.  

It’s a delicate balancing act between being specific enough to pass ATS and still engaging enough to catch the attention of the hiring manager.   It’s tough, but it can be done!

Cold Call Cover Letter

A cold call cover letter is a letter you send out along with your resume to a company you want to work for that has NOT advertised any openings .  

Generally this is something you do when you find a company that you really want to work for but they don’t have any openings that fit your skills or they’re not soliciting for applicants. 

Applying for a job that doesn’t exist can be a risky venture, but it can also be a smart one.  

If you’re the Perfect Candidate (and you are!) you could potentially gain early consideration for an opening that comes up down the road.   Best case scenario, they think you’re so absolutely amazing that they find a job for you! 

Keep in mind, you’re not the only person on this planet who has submitted a cold call cover letter and resume, and you’re asking a company for a job that doesn’t exist…which means you have to make sure beyond a shadow of a doubt that whatever you send in is absolutely perfect.

Remember, the company is NOT asking for people to submit to them , so you need to figure out what it is that you offer that makes you worth considering.   What can you bring to the table that they don’t already have and why should they take the time to look at your materials?

The first step for cold contacting a company is doing your research.  

Of course, as a student of The Interview Guys , you’re already well versed in the art of researching, but when it comes to a cold contact like this, you have to go above and beyond in your digging.  

You want your cover letter to contain knowledge of specific current situations within the company and how you can help .  

Just writing to a company and telling them how much you love them and want to work for them very rarely results in a job offer.  

You’re more likely to get a thank you note and a package of free corporate bumper stickers than an offer of employment. 

Open your letter with a solid salutation addressed to a specific individual.  

Because this is a cold contact, it’s absolutely imperative that you address your letter to exactly the right person.   You want to make sure that your information ends up with whoever is most likely to hire you.  

Open your letter with a generic salutation and you run the risk of it being either immediately tossed or passed onto someone who can’t do anything with it except send you that package of corporate bumper stickers.  

Make sure during your research that you determine exactly who should receive your information and address it to them.

The body of your letter is going to be critical to your success in this adventure.   You want to make sure that you open with a paragraph so strong, so focused, so dynamic, that whoever is reading it can’t help but keep reading.   You want the first paragraph your intended audience reads to hook their attention and draw them in, and this will come from your research. 

Have you found something in your digging that indicates that the company has a need you can fill?  

Are they preparing for an expansion and you know they’re going to need someone with your skills in the very near future?  

Is there an aspect of their business that is lagging and you know you can help strengthen it? 

** SIDE NOTE :   Make sure you are careful when addressing a failure within a company, even if you are offering them a solution.   You want them to see you as a viable answer to their problem, not an annoying upstart pointing out their flaws.  

It’s a delicate balance, but we have faith in you!

Follow up your opening paragraph by expanding on your key strengths and skills and how you plan on using them to benefit your target company .  

Try to include achievements and examples of how you’ve succeeded in the past and be prepared to back it up with proof should they reach out to you . 

Another great way to help strengthen your chances of securing an interview (and possibly a job) is to mention any connections you have to the company.  

Be sure you let whoever you are name dropping know that you’re doing this…you want to make sure if they get asked about you they have nothing but good things to say about you!   It’s a good idea to put this information early in your letter.   People are much more likely to read your letter if they see that you have a personal connection.

Close your letter out with options on how to move forward to the next step.  

While your ultimate goal with your letter and resume is a job interview, you might not feel comfortable straight out asking for one in a cold call situation.   Of course, if you are…more power to you…but if you feel that a softer approach is called for, try asking instead for information about their hiring practices, job fairs, a tour of the company or even for an informational interview .

What’s an informational interview?

An informational interview is one where you sit down with someone who works in a career or job you want to learn more about.   You’ll learn about what they do, what skills they need to have in order to succeed in their position and what it’s like to work where they work.  

It is NOT an interview for a job…but it could potentially lead to one down the road as whoever you are doing the interview with is now personally acquainted with you.

Remember, the key to success with a cold call cover letter depends on a number of factors including timing and how well you understand the company you are submitting to as well as how thorough your research is. 

Recruiter’s Ad Cover Letter

Many companies these days have turned their entire employee hiring process over to executive search firms staffed by highly trained recruiters.  

These recruiters might work with a number of companies (their clients) and are usually focused on a very specific category of job placement (e.g., engineers, paralegals, etc.).  

The recruiters will often place ads which allows them to pull together large numbers of qualified job candidates.  

Then they’ll go through those candidates and present the best of the best to their clients in the hopes that one of them (or more) will be hired.

To put it bluntly (and in keeping with our blind date analogy) recruiters are the matchmakers of the job world.   The companies tell the recruiters who they are looking for and the recruiters go through the piles of candidates they have on hand and try to find the best fit. 

When you respond to an ad placed by a recruiter and submit your cover letter and resume, you’re not usually submitting it for a specific job…rather you’re providing them with your information and skill set in the hopes that it matches up with a job assignment or opening they get from their corporate clients…and that means you have to take a totally different approach to how you write your cover letter.

Because a recruiter is looking for a specific set of skills to fill open positions , they will almost always start by first looking at your resume before ever looking at your cover letter.

Hang on, if they’re looking at my resume and ignoring my cover letter, then why even include one?

Don’t worry…your cover letter will get looked at…just not right away…which is why the information contained within it needs to be a little different than the information you would normally put into a cover letter.

If after reading your resume a recruiter decides you are a good fit for the position, they’ll turn to your cover letter for more information about you…and what they’re looking for is fairly specific .

A cover letter to a recruiter needs to quickly answer questions they might have about your eligibility and willingness to do the job they are pitching you for .  

You want to use your cover letter to explain what you can do, what you are qualified to do, and what you require in order to accept the job if it’s offered to you.

Start your letter out with a personal salutation.   You are essentially going to be represented by your recruiter so it’s a good idea to know who is passing your information around.

Your first paragraph should be a quick introduction into what you are and what you do.   They need to know what you are currently doing and where you are doing it.   You should also include in this section why you are looking for a new job and what you hope to get out of establishing a relationship with your recruiter.

The second paragraph should outline your skills and accomplishments as well as your background.   This is the paragraph where you lay out exactly why you believe you would be an asset to the recruiter’s clients. 

The third paragraph should cover the jobs and industries you are looking for employment in.   It’s also the paragraph where you discuss your salary history as well as your current salary range requirements. 

** SALARY SIDE NOTE :   Normally with cover letters you do NOT want to include salary information.   We’ll discuss this more in depth later on in this article, but for now, be aware, this is one of the few times when it’s not only acceptable, it’s necessary.

Make sure you also include whether or not you’d be willing to travel or relocate.  

Finally, make sure you include your availability and when you would be able to start a new job if offered.

Recruiter Cold Call Cover Letter

Submitting a cold call cover letter and resume to a recruiter is a lot like submitting a cold call cover letter to a company; you’re reaching out to someone who is not soliciting for applicants in the hopes of being considered for a position that may or may not exist .

When we went over Recruiter Ad cover letters, we told you that the recruiters would look at your resume first and your cover letter second…which in that scenario is true.  

In this scenario, where you are reaching out to them rather than responding to an ad or solicitation they’ve generated, they are absolutely going to look at your cover letter first…if for no reason other than to figure out who you are and why you’re contacting them. 

The best way to ensure that your letter and information gets a serious look is by doing your research on the recruiter you are contacting ahead of time.  

Recruiters are usually very specific about who they’re looking for and what they’re recruiting for, so it’s important that you contact someone who represents the field you are qualified to work in.

The first paragraph is where you introduce yourself.   Let the recruiter know who you are and what you are/what you do.   You also want to let them know what you would like to do and what sort of job you are looking for and why you are looking for a new job.   Make sure you are specific and provide any details you think might help them in matching you with the right company should an opportunity arise.

The second paragraph should outline your skills and accomplishments as well as your background.   This is the paragraph where you lay out exactly why you believe you would be an asset to the recruiter’s clients and should be included in their pile of potential pitches.   It’s also the paragraph where you let the recruiter know clearly what type of work you are interested in, be it full time, part time, permanent or freelance.   Make sure you decide ahead of time and stick with it.   A recruiter needs to know your level of commitment to the jobs they are submitting you for.

The third paragraph is where you discuss your salary history as well as your current salary range requirements. 

** SALARY SIDE NOTE PART DEUX :   As we said above with Recruiter Ad Cover Letters, discussing your salary in a cover letter is normally not done.   We’ll discuss this more in depth later on in this article, but for now, be aware, this is one of the few times when again it’s not only acceptable, it’s necessary.

Finally, make sure you include your availability and when you would be able to start a new job if offered. 

With a recruiter cold call letter, you don’t normally include how you plan to follow up with them.  

Recruiters are incredibly busy and are highly trained in what they do.   Although you might be tempted to reach out to them, hold off.   Bothering them isn’t going to get you anywhere.  

If they see something in you that warrants their attention, they will reach out to you.

Direct Mail Campaign Cover Letter

A Direct Mail Campaign is where a job seeker sends out hundreds of letters and resumes to potential employers in the hopes of securing an interview or position.  

Although similar to the Cold Call Cover Letter in that you are submitting to companies that aren’t currently advertising positions, it’s a much less focused process and involves you sending the same cover letter and resume out to everyone in the hopes that someone responds back.

When you do a Direct Mail Campaign Cover Letter, you want to avoid anything that would specifically apply to one company over another.  

Because you’re sending this same letter out to multiple companies, you want to be general enough for it to apply broadly, but not so general that it works against you.

Your cover letter should start out by introducing the reader to who you are and what you do as well as what job you are seeking. 

The next paragraphs should detail your skills and experience with the job you are seeking and why you are qualified to do it.

Finally, be sure to wrap your letter up with information on how the company can contact you if interested. 

**A WORD OF CAUTION WITH DIRECT MAIL CAMPAIGNS:   While it might seem like this method is more efficient than targeting and tailoring your information for specific companies and jobs, it can also work against you.   Most hiring managers can quickly recognize a direct mail letter and will discard it as ‘spam.’

Referral Cover Letter

A Referral Cover Letter is one you send after someone who works with the company or has contacts within the industry refers you .  

It is similar to any other company cover letter with the exception of the opening paragraph.

Make sure to introduce yourself and also mention the individual who referred you to the company or position.  

If possible, include anything specific your contact has told you about the position or the person you are reaching out to .

Once you have finished your introductory paragraph, use the rest of your letter to discuss your skills , education , background , training … anything that will help to show that you are a good fit for the position .

Finally make sure you close your letter with your plans for following up with them and how they might contact you with any questions.

Blind Posting Cover Letter

A blind job posting is one in which a company posts a job opening but decides to remain anonymous.  

A company might decide to blind post for a high profile position they don’t want to call attention to so as not to appear lacking in leadership.  

Other times it’s meant to build excitement and mystery to help increase the number of applicants. 

Submitting to a blind listing means tailoring your letter to the company is going to be difficult…but it doesn’t have to be impossible…and that extra bit of sleuthing can help really elevate your application above the rest of the entries. 

A good place to start is by taking a closer look at the posting.   Is there a fax number or email included?   Sometimes you can get lucky, and with a bit of internet digging, trace those backwards to find out what company those are attached to .   The same goes for a physical address or P.O. Box.

Look for key phrases as well.  

Is the company referencing anything specific like “we have been ranked number one in employee retention and satisfaction for the past five years.”?  

Type that phrase into your favorite search engine and see what pops up. 

Of course, the goal of figuring out who the company is isn’t so you can reveal how smart you are in your letter…rather, it’s to help with your tailoring process.  

Proving you’re a master detective could potentially backfire…especially if you’re wrong.   Instead of bragging about your digging skills, use what you learn to help show why you’re a perfect fit for the job.

How do you address a cover letter for a blind posting?  

Ideally you want to make sure your letter is personal and that means addressing it to a specific individual, but in a situation like this, you have to consider other options.  

In the event you figure out exactly what company is hiring for…and there is absolutely NO DOUBT about their identity, then you could potentially go online, look at their website and see who is overseeing hiring…but we’re going to strongly caution you against this.   Again…you could be wrong…or worse…look creepy and stalkerish.  

This is one instance when using “Dear Hiring Manager” is perfectly acceptable.

Once you get this all done, it’s time to tackle the content of your letter.   Again, because this is a blind posting, it’s going to be tough tailoring your information.  

That means you have to pay extra close attention to exactly what the posting says.  

Go over it carefully and pay attention to exactly what the company is looking for.  

Make sure you highlight exactly how you fit what they’re looking for and include examples demonstrating your skills, knowledge and experience .  

If the posting contains specific instructions, be sure to follow them to the absolute letter.   This is a good thing to do no matter what, but in a blind posting, it can be the make or break.

In a normal job posting where you know who you are applying to, your closing paragraph should always include how you plan on following up with the company.  

Unfortunately with blind job postings, that’s not possible.   Regardless, you want to make sure your final paragraph is strong and lets the hiring manager (whoever they are) know that you are looking forward to the possibility of discussing the position in greater detail at an in person interview.

Internship Cover Letter

An internship is a great way to get your foot in the door and learn more about a company/career you are thinking of pursuing.  

Just because it’s an internship and not an actual job doesn’t mean you shouldn’t treat it just as seriously.

Make sure when you’re addressing your letter that you’re sending it to the right individual.   Many times with internships they’re facilitated by the educational institution you’re attending and will provide you with specific contact information.  

If you are securing your own internship and not receiving university assistance with the process, make sure you do your research ahead of time and find out who will be reading your letter. 

Start out your letter by clearly stating your intent to secure an internship so there is no confusion and your letter ends up in the wrong pile…or worse, the trash.

Always include your educational background information ; what you’re studying and where .

As you continue into the body of your letter, don’t allow yourself to be intimidated by your lack of “work” experience.   When applying for an internship, it’s okay to have less experience than someone who is employed in the field you are entering.   In fact, it’s expected!  

An internship is an opportunity to learn.   Including a paragraph about what you hope to take away from this internship and how it will help you achieve your long term goals is a great way to show enthusiasm and set you apart from the crowd .

No Prior Work Experience Cover Letter

If you’re just entering the job market or a recent graduate, it can be intimidating writing cover letters without any experience.  

Not to worry!

It’s still absolutely essential to send out a cover letter…we just have to tailor it a bit differently. 

Writing a cover letter for an entry level position, or to a job you have no experience in is very similar to the letter you would write as an intern.   It’s perfectly fine to highlight your non-employment related experiences… if they are relevant to the job.

For recent graduates, make sure to include where you went to school and how what you’ve studied relates directly to the job you are applying for .

Volunteer experiences ,  internships ,  related classes , projects ,  leadership experiences ,  extracurricular activities  and your skills that pertain to the position you’re applying for all can and should be mentioned in your cover letter .

A lack of experience doesn’t mean you’re allowed to have a lack of knowledge about what you’re applying for and the company you’re applying to.  

That means you still have to do your research!  

Make sure you know everything you can about the company . Visit their website . Read their blog . Get inside their corporate heads and figure out how you and what you bring are the perfect fit !

If the job posting has buzzwords, be sure to include those in your letter and make sure they relate to the skills you’ve got.

Finally, as with any and all cover letters, be honest, be succinct, be professional.

Check out our new blog post that covers 12 great cover letter examples!

 Let’s Talk About Salary, Baby

As promised, we’re going to quickly discuss if and when you should bring up salary requirements in your cover letters.

Generally you DO NOT and SHOULD NOT include this information in your cover letters (with the exception of the two Recruiter specific letters we discussed above).  

If an employer does not require you to include any salary information (including history, requirement or range) then don’t put it in there.  

There is a time and a place for the salary discussion and we cover that in our article “ How To Negotiate Salary During The Interview Process. ” 

If an employer asks you for your salary information but doesn’t require it, hold off on passing that information on until it becomes an actual requirement.

But what do you do if an employer says you must include this information in order to apply?  

One way to tackle this tricky subject is to give a salary range.   Make sure you do your research ahead of time to determine what your job is worth and be sure to make your range realistic.   Also make sure that you are able to be flexible within that range should your employer decide to negotiate. 

Another way to answer this question is to state that your requirements are negotiable and that you are willing to factor in things like benefits and the actual position itself.

No matter what you put down, be sure to state clearly that your salary requirements are flexible and open to discussion. The last thing you want to do is lock yourself into a rate that is so high you lose the job or so low you find yourself being offered far less than what you’re worth .

Keep in mind that although most employers have a salary range for a position already figured out before you even walk through the door, it’s not set in stone.   If you are the Perfect Candidate (and you are!) a good employer will figure out how to pay more for you if they feel that will get you to accept the job…  

This won’t happen, however, if you lock yourself into a number too early in the game.    

So why is it okay to tell a recruiter my salary history and range but not a potential employer?

When you give an employer salary information, you are limiting your ability to negotiate.   Without the ability to negotiate, you run the risk of being offered or accepting a job for less than you deserve.

A recruiter, however, needs to know your salary information so they can use that information when pitching you for jobs to their clients.  

A recruiter is paid only after they fill a position for a client, and that fee is covered by the client themselves.  

Usually that fee amounts to a percentage of whatever the first year’s compensation for the new employee ends up being which means it’s in the recruiter’s best interest to try to get you as high a rate as possible. 

Recruiters also need to know this information so they can avoid pitching you for jobs that are lower than your range .  

It doesn’t do them any good to have an employer offer to hire you and have you turn it down because you aren’t happy with the salary. 

However, to prevent yourself from being locked into a situation where you are again faced with being offered too little or asking for too much, keep your answers in range form and base those numbers off of real world examples and your research.

Cover Letter Samples

Ok, so we’ve basically covered everything you could ever need to know about cover letters.   But I know what you might be thinking…

“Can I get a cover letter sample or two please Mike?   I’m basically an expert now but it would be much easier if I could just start with a cover letter template.”

Look, we covered a ton of stuff in this article so I don’t blame you.   So what we decided to do is enlist the help of our friends over at vault.com who have a treasure trove full of great cover letter samples that you can use as a guideline for your own letter.

But here’s the deal.   Hiring managers are smart AND have access to these websites as well, so you don’t want to simply choose a sample cover letter and then just completely rip it off.   Take the time to make it your own, because it will pay off in the long run.

Copying a cover letter example word for word will only make you sound like someone other than yourself, and that is not what we are trying to do here!

Ok so Vault separates their cover letter templates into four distinct categories, so go ahead and click the link below that applies to your situation the most:

Cold Call Cover Letters

Direct mail cover letters, response to ad cover letters, referral letters.

Those four categories above should give you enough examples of cover letters to get you prepared for writing your own!

If after sending your cover letter and your resume you don’t hear from the company within a couple of days, a quick “wanted to be sure you had received my application” email is an entirely appropriate follow-up, even without telling them that you will be following up first.

If you do end up needing to write a thank you note , you absolutely should slip in a line like “ I really think my (skills and talents that are relevant to the job) would be great for (the company), and want to make sure my application didn’t get lost or submitted incorrectly. ”

You can also throw in something again about why you want to work at that company – mention some company values or exciting projects to show that you’ve done your research and are really interested in them specifically.

And don’t forget to study as many cover letter examples as you can!  Especially the cover letter example that we laid out for you in detail in this article.

So there you have it!   How To Write a Cover Letter 101 .  

By following what we’ve laid out here for you, your cover letter is going to be a single paged professional introduction aimed at getting you in the door and on your way to an interview .  

By using our tailoring method and infusing the body of your letter with keywords and the qualities the employer is looking for, you’ll be positioning yourself for a spot at the top of their list of potential candidates.

Just remember, dating analogies aside, it’s probably a good idea to leave the flowers and chocolates at home.

FREE : "Perfect Cover Letter" PDF CHEAT SHEET

Get our handy "Perfect Cover Letter" cheat sheet.

In it you'll get a step-by-step process that will let you craft the perfect cover letter.

CLICK HERE TO GET THE CHEAT SHEET

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com.

His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others.

Learn more about The Interview Guys on our About Us page .

About The Author

Mike simpson.

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com. His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others. Learn more about The Interview Guys on our About Us page .

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The 23 Best Cover Letter Examples: What They Got Right

Published: December 14, 2023

I've sent plenty of cover letters throughout my career, so I know it isn't usually fun to write one. Fortunately, the cover letter examples I painstakingly gathered below show that it’s possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process.

I was shocked upon learning 45% of job seekers don't include a cover letter when applying for a job. I definitely don't recommend following the crowd on this matter because your cover letter is a chance to tell the stories your resume only outlines.

It's an opportunity for you to highlight your creativity at the earliest stage of the recruitment process.

Are you ready to showcase your unique skills and experience? Or are you looking for more tips and cover letter inspiration?

Keep reading for 20+ cover letter examples, then check out tips for cover letter formatting and what makes a cover letter great .

5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

• Standard Cover Letter Template
• Entry-Level Cover Letter Template
• Data-Driven Cover Letter Template

You're all set!

Click this link to access this resource at any time.

Cover Letter Examples

• Standard Cover Letter Example
• Data-Driven Cover Letter Sample
• Entry-Level Cover Letter Example
• The Cover Letter That Explains 'Why,' Not Just 'How'
• The 'We're Meant for Each Other' Cover Letter
• The Cover Letter with H.E.A.R.T.
• Short-and-Sweet Cover Letter Example
• The Short Story
• The Bare Bones Cover Letter
• The Breezy Follow-Up
• The Administrative Assistant Cover Letter
• The Internship Cover Letter
• The Brutally Honest Cover Letter
• The Pivot Cover Letter
• The Graphic Design Cover Letter
• Consulting Internship Cover Letter Example
• Nonprofit Referral Cover Letter Example
• General Email Inquiry Cover Letter Example
• Post-Phone-Call Cover Letter Example
• Mission-Driven Graduate Cover Letter Example
• Short Recommendation Cover Letter Example
• Professor or Research Position Cover Letter Example
• Director Cover Letter Example
• Editorial Cover Letter Example
• Promotion Cover Letter Example
• Law Cover Letter Example

Customizable Cover Letter Examples

In a hurry for a cover letter example you can download and customize? Check out the ones below from HubSpot’s cover letter template kit .

1. Standard Cover Letter Example

Download a Customizable Copy of This Cover Letter Example

This standard cover letter is among my favorite approaches because it hits all the right notes: It includes a space to give a brief summary of your experience, as well as a space to delve in-depth into the specific responsibilities of your current role.

You also have the chance to describe the challenges you’ve mastered in previous roles, showing that you’re capable of facing any problem that comes your way.

Why I Love It

I love this cover letter because it allows you to describe the high points of your career while still being professional, personalized, and succinct.

2. Data-Driven Cover Letter Sample

Numbers are worth a million words — or that’s how I think the saying should go (if only we could include pictures in cover letters).

Citing data and statistics about your achievements at your current company is an assured way to capture a hiring manager’s attention.

Over the years, I've learned most hiring managers don’t read the entire letter, so a bulleted summary of your achievements can be a powerful way to increase the effectiveness and scannability of your message.

I love this cover letter because it’s adaptable to any role. Even if you don’t work in a data-centric role, you can include any enumerable achievement.

If I worked in a creative industry, for instance, I could include the number of creative assets you designed for your current company.

3. Entry-Level Cover Letter Example

Many of us have had "first job jitters" (that's what I'm calling it) when applying for our first career opportunity.

However, my experience taught me to increase my chances of getting that first interview by including a cover letter that explains how my education can help me succeed in the role I applied for.

In fact, HubSpot staff writer Erica Santiago says highlighting her education was key to snagging her first role out of college.

"When I graduated from journalism school, I only had a couple of internships under my belt and maybe some writing clips — not enough to compete with most young professionals with more experience," she recalls.

"So, I highlighted the classes I took such as 'News Reporting and Writing' or 'Electronic News Gathering," she says, "And I explained the assignments I did and how they gave me real-world experience in interviewing and reporting."

She says that's how she got her first job as a digital journalist for WSVN in Miami.

If you need help understanding how to highlight your education in a cover letter, look no further than this example from HubSpot.

While other cover letter samples give experienced professionals the opportunity to share their experience at length, this one gives you the chance to describe your personal and professional attributes.

You can then convey how you can use your knowledge to help your target company reach its goals.

I love this cover letter because it’s easy and simple to use for a student who has little experience in their target industry — including those who haven’t yet completed an internship.

Looking for more? Download the entire kit below.

5 Professional Cover Letter Templates

Fill out the form to access your templates., best cover letter examples.

What does a good cover letter look like in practice, and how can you make yours stand out? I  found six examples from job seekers who decided to do things a bit differently.

Note: Some of these cover letters include real company names and NSFW language that I've covered up.

1. The Cover Letter That Explains 'Why,' Not Just 'How'

You may already know how to talk about how you’ll best execute a certain role in your cover letter. But there’s another question you might want to answer: Why the heck do you want to work here?

The Muse , a career guidance site, says that it’s often best to lead with the why — especially if it makes a good story.

I advise against blathering on and on, but a brief tale that illuminates your desire to work for that particular employer can really make you stand out.

Image Source

Here’s another instance of the power of personalization.

The author of this cover letter clearly has a passion for this prospective employer — the Chicago Cubs — and if she’s lying about it, well, I'm sure that would eventually be revealed in an interview.

Make sure your story is nonfiction and relatable according to each job. While I love a good tale of childhood baseball games, an introduction like this one probably wouldn’t be fitting in a cover letter for, say, a software company.

But a story of how the hours you spent playing with DOS games as a kid led to your passion for coding? Sure, I’d find that fitting.

If you’re really passionate about a particular job opening, think about where that deep interest is rooted. Then, tell your hiring manager about it in a few sentences.

Why This Is A Great Cover Letter

This example shows how effective personalization can be. The writer is passionate about the employer, drawing from her own childhood experience to communicate her enthusiasm.

Further reading: Sales Cover Letter Tips

2. The 'We're Meant for Each Other' Cover Letter

This cover letter example is a special one because it was submitted to us here at HubSpot. What does the letter do well? It makes a connection with us before we've even met the letter's author.

"Content Marketing Certified" shows the applicant has taken the content marketing certification course in our HubSpot Academy (you can take the same course here ).

Our "records" indicate he/she did indeed give an interview with us before — and was a HubSpot customer.

The cover letter sang references to a relationship we didn't even know we had with the candidate.

The letter ends with a charming pitch for why, despite him/her not getting hired previously, our interests complement each other this time around.

(Yes, the applicant was hired).

This cover letter example does an excellent job of building rapport with the employer. Despite not getting hired for previous roles they applied for at HubSpot, the writer conveys exactly why they are right for this role.

Read more: Customer Service Cover Letter Tips

3. The Cover Letter with H.E.A.R.T.

HubSpot has a lot of H.E.A.R.T. — Humble, Empathetic, Adaptable, Remarkable, Transparent.

Our Culture Code is the foundation of the company's culture, the driving force behind our mission to help millions grow better , and serves as the scaffolding for our hiring practices.

Recruiters at HubSpot look for applicants that demonstrate how they embody the Culture Code and job description, paying extra attention to cover letters that are super custom to HubSpot.

In another HubSpot submission, a HubSpot applicant writes about how she found out about HubSpot, why she likes the company, and how her professional experience aligns with H.E.A.R.T.

HubSpot's recruiting team was impressed with her dedication to the company and how she went beyond what was asked for by linking her portfolio in her closing paragraph.

Featured Resource: 5 Free Cover Letter Templates

Download our collection of 5 professional cover letter templates to help you summarize your professional journey and land your dream job – whether it's at your first or fifth company.

Short Cover Letter Examples

4. the short-and-sweet cover letter.

In 2009, David Silverman penned an article for Harvard Business Review titled, " The Best Cover Letter I Ever Received. " That letter has three complete sentences, as follows:

One might argue that this particular letter is less than outstanding, and I'll also admit it's an older example.

It’s brief, to say the least, and the author doesn’t go into a ton of detail about what makes him or her qualified for the job in question.

But that’s what Silverman likes about it — the fact that the applicant only included the pieces of information that would matter the most to the recipient.

"The writer of this letter took the time to think through what would be relevant to me," writes Silverman. "Instead of scattering lots of facts in hopes that one was relevant, the candidate offered up an opinion as to which experiences I should focus on."

When you apply for a job, start by determining two things:

• Who might oversee the role — that’s often included in the description, under "reports to." Address your letter to that individual.
• Figure out what problems this role is meant to solve for that person. Then, concisely phrase in your cover letter how and why your experience can and will resolve those problems.

The key to this standout cover letter is research.

By looking into who you’ll be reporting to and learning more about that person’s leadership style, you’ll be better prepared to tailor your cover letter to focus on how you can create solutions for them.

Read here for more tips on how to land your dream job .

5. The Short Story

Basha Coleman began her cover letter with a short story. The goal of this short story is two-fold:

• Detail the experience she already has with the organization.
• Stand out to the hiring team.

I notice her short story follows a typical narrative arc: It has a conflict/obstacle, a turning point, and a positive outcome, all created with a goal to emphasize a theme or point.

In this case, Coleman is emphasizing her existing affinity with the brand and her triumphs within the program so that she can continue on her career path.

Like the second example in our list, this cover letter does an excellent job of conveying the applicant’s existing affinity for the brand. If you are applying to a company you love, don’t be shy about showing it and explaining why.

6. The Bare Bones Cover Letter

In today's job market, cover letters aren't always necessary. Even though many recruiters won't ask for or even read them, cover letters can still be effective and convey personality to a reader.

Writing a strong cover letter can help you better convey your interest in the position and company.

This template from The Balance Careers puts together the essential components of a short cover letter: excitement about the position, your qualifications, and a call-to-action for the recruiter to follow up with you.

Combining these central aspects in a well-written, compelling narrative will go a long way in convincing readers to hire you.

This letter is organized and concise. The inclusion of bullet points to highlight key skills and help the recruiter skim the document is a nice touch.

Check out this post for more useful cover letter tips .

7. The Breezy Follow-Up

In this cover letter, Amanda Edens is following the instructions the hiring manager gave by forwarding an email with resume and writing samples attached.

This short cover letter is the result. I especially admire how she uses casual and breezy language to convey personality and enthusiasm, and she keeps her paragraphs succinct.

Not only does Amanda include links to relevant writing samples that are live on the web, but she also closes with a strong final paragraph that:

• Summarizes the expertise she has relevant to the posting
• Emphasizes that she doesn't want to simply get a job but rather help the organization accomplish their goals
• The reader gets everything they need in an organized and thoughtful manner.

8. The Administrative Assistant Cover Letter

In this cover letter the candidate, Michelle, plays up her prior music industry experience to build a connection with Epic Music Group. If you have specific industry experience for the role you are applying for, be sure to highlight that.

It’s clear that she’s passionate about not only the music industry, but Epic as a whole.

She’s done so much research on the company that she knows what software programs they use, and happens to be proficient in it to help convey value to the hiring manager.

This example further illustrates the importance of research.

Make sure you understand the culture of the company to which you’re applying before you send a completely unfiltered cover letter — if you don’t, there’s a good chance it’ll completely miss the mark.

In just three short paragraphs, the applicant uses their company research to drive home why they are the perfect fit for the role — emphasizing industry experience as well as software knowledge specific to the company.

All of this communicates that she’d be able to start with very few hiccups while getting up to speed.

Further reading: 15 Cover Letter Templates

9. The Internship Cover Letter

Maybe you’re just getting started in your career and looking to land the right internship to gain experience in your field.

In this case, you’ll need to highlight more of your educational background and transferable skills since you won’t have as much professional experience to highlight.

The cover letter above is a great example of how to emphasize your skills and accomplishments when applying to internships or entry-level positions. A few things the applicant does well:

• Highlights relevant extracurriculars and affinity networks. In this case, the applicant is applying for a business analyst position, so mentioning their involvement in a FinTech group makes sense.
• Previous internships in relevant fields: Our applicant points out that they’ve interned as a Business Analyst at another firm. Pointing out that they’ve done the role before will help make their case for fit.
• Highlight other useful skills: This applicant is fluent in both English and German. If an international company or an organization needs bilingual support, knowing multiple languages is an asset.

This cover letter example illustrates how you can leverage your education and background to get the gig even when you don’t have much working experience. Highlighting previous internships or experience in related fields can go a long way in convincing hiring managers you’re the perfect candidate for the role.

Further reading for recent graduates:

• How to Find a Job After College
• Writing a Cover Letter for an Internship

Creative Cover Letter Examples

10. the brutally honest cover letter.

Then, there are the occasions when your future boss might appreciate honesty — in its purest form.

Former Livestream CEO Jesse Hertzberg, by his own admission, is one of those people, which might be why he called this example " the best cover letter " (which he received while he was with Squarespace):

As Hertzberg says in the blog post elaborating on this excerpt — it’s not appropriate for every job or company.

But if you happen to be sure that the corporate culture of this prospective employer gets a kick out of a complete lack of filter, then there’s a chance that the hiring manager might appreciate your candor.

"Remember that I'm reading these all day long," Hertzberg writes. "You need to quickly convince me I should keep reading. You need to stand out."

The applicant did their research on the company’s culture and executed this cover letter flawlessly. It’s funny and shows off the applicant’s personality all while making it clear why they are a good fit for the role.

Further reading:

• How to Stand Out and Get Hired at Your Dream Company
• How to Find Your Dream Job

11. The Pivot Cover Letter

Making a career switch? Your cover letter can be an excellent opportunity for you to explain the reasoning behind your career change and how your transferable skills qualify you for the role.

It’s clean but effective.

Since the role she is applying for is more visual, it’s important to both show and tell why you’re a good fit.

This cover letter strikes the perfect balance between creativity and simplicity in design while putting the applicant's career change into context.

The copy is clean, with a creative font choice that isn’t distracting from the content, but still demonstrates the applicant’s knack for design.

12. The Graphic Design Cover Letter

When applying for more creative roles, the design of your cover letter can say just as much as the words on the page. Take the graphic designer letter example below.

It’s got so much going for it:

• Pop of color
• Clean layout
• Interesting fonts

Besides the style elements, this example also doesn’t skimp on the key skills recruiters are looking for. Using metrics, the applicant proves their value and why they would be a great fit.

This cover letter thoroughly conveys the applicant’s skills and qualifications using a variety of visual elements and emphasizing their greatest achievements.

Pro tip: If you're applying for a graphic design job, share a link to your graphic design portfolio website , even if it's not an application requirement.

Job Cover Letter Examples

Next up, let’s go over some classic cover letter examples for jobs, especially if you’re applying to internships or only have a few years of experience.

The below cover letters follow the golden rules and don’t deviate too much from the standard — which is ideal if you’re applying to positions in more traditional industries.

13. Consulting Internship Cover Letter Example

Many internship applicants are early on in their careers or are still in college. That means they’ve yet to gather enough experience to offer tangible proof of their ability to do the job.

That means that a cover letter is the place where an internship applicant can shine.

This cover letter example highlights the applicant’s skills in a bullet-point format. That makes it easier for an overburdened hiring manager to get the essence of her points, quickly, if they’re only skimming cover letters.

Not only that, but this applicant personalized the letter in every single sentence. She shares information about her prior conversations with some of the company’s employees and mentions the company’s name at every turn.

While she only has one prior consulting job, she deftly mentions the skills she developed in that role and ties them into her desired position at Quantcast Product Group.

This cover letter example does a fantastic job advertising the applicant’s soft skills in a highly scannable format — while still going heavy on the personalization.

Don’t be shy to lightly play with formatting to get your point across and to imbue the letter with your passion for a company.

14. Nonprofit Referral Cover Letter Example

This cover letter example for a nonprofit job hits the ground running by right away inserting the name of one of the nonprofit’s Superintendents.

That’s an excellent way to get a recruiter’s attention and make you stand out from the slush pile, even if you’re only just out of school, as is the case for this applicant.

If you’ve received an internal recommendation for a position, you’d be wise to open your letter with that information. Don’t worry about it feeling too stilted or strange — remember, hiring managers only skim letters.

Your goal is to make sure they get information about you that they otherwise won’t get from your resume.

With only three full paragraphs, this cover letter example is short, sweet, and to the point. No time is wasted, and it also goes over the critical basics, such as skills and experience.

This nonprofit cover letter includes a recommendation from an internal employee at the target organization, making it more likely to stand out from the slush pile.

I  also love that it doesn’t skimp on the basics, such as skills, enthusiasm, and experience.

15. General Email Inquiry Cover Letter Example

Even if a job opportunity isn’t available at an organization yet, it doesn’t mean that there won’t be. You can always send a general inquiry cover letter, like the one in this example.

This email cover letter for a political campaign internship is short and sweet, but includes the critical information the campaign coordinator needs to consider the applicant for any new positions that may open up.

The best part about this cover letter is that it can be easily customized from one political campaign employer to the next.

While it does include a level of personalization, it’s brief and can be easily changed to address the specific political candidate.

When sending general inquiries like this one, it’s essential to make the personalization aspect as pain-free as possible for yourself. That may mean including only one sentence or two, knowing that a general inquiry might not be replied to.

Setting up customized email signatures is also highly recommended. They should include your name, job title, and ideally links to your website or social accounts as well as your headshot.

These add a professional touch and help you stand out from other cover letters in the recipient’s inbox. At the same time, the headshot makes you easier to remember in case a job position becomes available, while the website or social links allow recruiters to learn more relevant details about you.  

This email cover letter example hits all the right notes while keeping it brief and to-the-point. While we don’t recommend choosing this format for a formal cover letter, it works if you’re sending a general inquiry to an employer over email.

It’s also a good example to follow if you’re still in college or have very little experience.

Read more: How to Write a Letter of Interest

16. Post-Phone-Call Cover Letter Example

If you get a phone call from a potential employer and they invite you to send your resume, pat yourself on the back — that is such a win. In your cover letter, be sure to mention that right away, like this example does.

A hiring manager or an executive at a company likely has a lot of tasks on their plate, which means that they may forget about your call from one week to the next.

That is totally okay, which is why this example starts with a reminder that the applicant and the letter recipient spoke back on January 31st. It also has a few more details about why they started speaking in the first place.

Aside from leveraging the phone call that’s already occurred, this cover letter also does an excellent job explaining why the applicant is an ideal choice for the job.

It goes into detail about skills and previous experience with a high level of enthusiasm, and includes a promise to follow up at the end.

This cover letter example includes two things that will immediately draw my attention: A phone call they’ve already had, and a mutual contact at their organization.

The job and internship search can be grueling; never be afraid to use everything you have at your disposal to improve your standing over other applicants.

Read more: How to Start a Cover Letter

17. Mission-Driven Graduate Cover Letter Example

This cover letter example from a recent B.A. graduate wowed me from the first sentence.

The applicant right away explains her attained degree and her specific career interests, then dives into the aspects of her experience that make her such a great candidate.

It's so personalized to the employer’s own mission that it’s difficult to stop reading it.

Even if the hiring manager isn’t a science or health professional, they would be able to effectively gauge the applicant’s suitability for the role by the expertise she shows in her cover letter alone.

The applicant explains at length why she’s excited to work for that specific hospital. The organization serves Aboriginal populations, which aligns with her own values and research interests.

In the last paragraph, she summarizes what she knows about the employer in one sentence, then describes how each of her experiences supports the employer’s mission.

That is an exceedingly clever and meaningful way to align yourself with an organization at a deeper level.

If you’re applying to a mission-driven organization, don’t be shy about showing your excitement and expertise. You don’t need a lot of experience to show that your values align with those of your target organization.

This cover letter example is especially good inspiration if you’re making a career change, have only just a few internships under your belt, or are graduating from college.

18. Short Recommendation Cover Letter Example

Referral or recommendation cover letters don’t need to be too long, and this is a great example of that. It immediately leverages a mutual connection at the company.

The mutual connection recommended that the applicant contact the hiring manager for a role, which is a piece of information I  always recommend you frontload in your letter.

This specific cover letter comes from an applicant with little experience, making it a good example to follow if you’re switching careers or just out of college.

Instead of talking about their experience, the applicant uses anecdotal evidence to convey their enthusiasm for working at that company.

The writer also goes over their most salient skills, such as being able to speak multiple languages. They also explain how their degree directly applies to the target role.

I  love that the candidate highlights their leadership abilities and makes that an effective selling point for being hired.

This cover letter doesn’t go on for too long, which we love. It’s simple and sweet and provides all the information the hiring manager needs to look more closely at the applicant’s resume and make an interviewing decision.

19. Professor or Research Position Cover Letter Example

Academic or research position cover letters might require a little more information than the typical cover letter — and this is one such example. Why is it okay to go a little longer?

Because the letter is not only a way to supplement the PhD candidate’s academic CV, but to provide a writing sample for the search committee.

I love this cover letter because it expresses the candidate’s enthusiasm for teaching and explains her instructional ethos, such as providing out-of-the-classroom opportunities, championing communication, and encouraging students to step out of their comfort zone.

The applicant also suggests courses she may be able to teach at the target institution, and expresses her interest in developing new courses as needed.

She also suggests how she can enhance the college’s extracurricular programming by offering study abroad courses, which shows not just an interest in teaching but adding to the school’s overall culture.

While this letter goes for a little longer than recommended, it serves as a fantastic writing sample and explains the applicant’s research background at length.

If you’re applying to academic or research roles, don’t be afraid to go into detail about what most excites you in terms of research interests.

20. Director Cover Letter Example

This cover letter example — for a Director of Catering position at a university — doesn’t waste any time.

The applicant right away says that they’re a strong candidate for the role, then jumps right into three salient qualifications that make him a great fit.

I love how the applicant uses bullet points and bold text to guide an overburdened hiring manager through the cover letter — and to give them permission to scan it, if needed.

If the hiring manager would like more information or actual examples of the skills, they merely need to read the rest of the bullet point paragraph.

As mentioned, light formatting can be beneficial to your cover letter, as it draws the recruiter’s eyes and prevents them from having to fish for the information they’re looking for.

This short, sweet cover letter includes the critical information a hiring manager or high-level executive needs to make an interview decision.

I  love the use of formatting that doesn’t stray too much from regular cover letter conventions, and I  like that the applicant kept all other paragraphs extremely brief.

21. Editorial Cover Letter Example

Applying for an editorial or journalistic position? Like a cover letter example I  shared earlier, you can take a more storytelling approach to capture the hiring manager’s attention.

This cover letter example does that effectively by telling an anecdote that directly mentions the newspaper where they’d like to work.

This immediately draws the reader in and tells them that this application isn’t random at all; the applicant would like to work at the newspaper because they’ve read it every morning.

Not only that, but they have a favorite reporter on the newspaper’s staff. The applicant then jumps into the specific reason they want to take an editorial position at the Baltimore Sun.

The cover letter includes all pertinent information, such as how previous positions have equipped the applicant to take on this job. It closes with enthusiasm after keeping the reader rapt every step of the way.

The applicant uses storytelling to — you guessed it — apply for a position that needs storytelling skills. If you’re applying for a data-driven position or a graphic design position, why not showcase those skills in the cover letter itself?

I  like that this letter doesn’t diverge too much from cover letter conventions while still differentiating itself.

22. Promotion Cover Letter Example

In this cover letter example, the applicant already works for the employer and wishes to apply for the next position to move up in their career.

I  like that the letter cites the applicant’s extensive knowledge of the organization, which will no doubt give them an advantage over external applicants.

Not only that, but the applicant also references their experience before they started working at the employer and uses that information to make their candidacy even more desirable.

Lastly, this letter includes a healthy level of enthusiasm for the university and the position — something that is never extra in a cover letter.

This cover letter example does an excellent job showing the candidate’s knowledge of their current organization while stating why they’re a natural fit for the promotion.

Plus, the letter includes information on the applicant’s relevant activities outside of work — if you’re involved in any organizations that might help you do your job better, be sure to include them.

23. Law Cover Letter Example

This law cover letter example jumps right into personalization, a bold move that will serve you well if you’re genuinely interested in a company and want to stand out.

The applicant cites the recipient’s recent article on bond litigation, then ties that into the role they’d like to get at the law firm.

The applicant then goes into his skills and the feedback he’s received from past managers. This is an excellent way to introduce your skills without sounding dry — or even unfounded.

By citing positive feedback you’ve received, you’ll imply that others have praised you for having those skills, and that you’re not only "tooting your own horn."

Pro-Tip: In cover letters, it’s absolutely okay to toot your own horn — that’s what they’re for. But if you can cite others’ remarks, that also helps.)

At just two and a half paragraphs, this letter is exceedingly short but no less effective. It’s an excellent example of how to personalize your letter quickly while still conveying the essentials of a cover letter.

This short cover letter example keeps it brief while still creating high impact. The applicant personalizes the letter immediately, cites external feedback, and conveys enthusiasm.

This letter proves you don’t need to write a novel about an employer to sway the hiring manager into giving you an interview.

Now that I've shown you some excellent examples, let's talk about how you can create the best cover letter for your dream job.

What is a good cover letter?

A cover letter is used to show your interest in the role, passion for the company, and the impact you've had in previous positions. Good cover letters should include a standout opening, relevant skills and qualifications, and a strong finish with a call-to-action — all within one page and unique to each application.

What’s on a cover letter?

Before you start writing your cover letter, let's cover a few basic must-haves you'll want to include. If you’re looking for more detailed instructions, check out this guide to writing a cover letter .

Add a simple, but pleasant greeting to address the recruiter or hiring manager.

Learn more:

• Dear Sir or Madam Alternatives
• Cover Letter Greetings

Write a catchy introduction that explains why you’re interested in the role.

• How to Write an Introduction
• Tips for Writing a Good Introduction Sentence

Work Experience

This is the heart of your cover letter. It outlines your relevant experience and why you’d be a great fit for the role. You can highlight special skills, experiences, professional achievements, or education to help make your case.

• How to Write About Your Professional Background
• Professional Bio Examples
• LinkedIn Bio Examples

In this paragraph, add a call-to-action by expressing interest in an interview. Offer your contact information and sign off.

• Email Closing Line Examples
• Tips for Writing Conclusions

What does a cover letter look like?

Besides showing off your skills and qualifications, cover letters give you the opportunity to present a clear, concise, and compelling writing sample. It shows off your personality and your ability to convey ideas.

That's a lot of information to include on a single page, so it can help to have a clear structure to start with.

Check out our fillable cover letter templates to see how you should organize the content of your cover letter.

What makes a great cover letter?

A cover letter is personal, but it also needs to help you reach a goal and help the hiring team understand how you could perform that role with their company. This complexity can make cover letters really tough to write.

Because cover letters are difficult to write, many come off as boring, basic, or confusing for hiring managers to read. But the tips below about the qualities that make a cover letter great can help you take your cover letter from basic to bright.

Start with this quick video, then keep reading for more tips:

Personalized Introduction

Begin with an introduction that's personal. It should capture the reader's attention and address your recipient by name. Then, add a compelling opening sentence that emphasizes your interest in the specific role.

Helpful Cover Letter Introduction:

"Dear [Hiring Manager's Name],

In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."

Unhelpful Cover Letter Introduction:

"To Whom it May Concern,

I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."

Relevant Professional Experience

It can be tempting to use the same cover letter for every job. After all, it's about your experience, isn't it? But it's not enough to rephrase the work history in your resume.

Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.

So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.

To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.

Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.

Helpful Cover Letter Experience:

"At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface."

Unhelpful Cover Letter Experience:

"I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results."

Useful Examples

To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.

Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.

Helpful Cover Letter Example:

"I lead a team of five content writers while increasing website traffic by 18% year-over-year."

Unhelpful Cover Letter Example:

"I have a great track record of leadership and achieving fantastic results."

Research and Company Knowledge

Hiring teams aren't hiring anyone with the skills to do the job. They're hiring a person they'll work alongside at their specific company.

So, to show that you're not just looking for any job anywhere, share your knowledge of the company's industry, values, and culture in your cover letter.

Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.

Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.

Helpful Cover Letter Research:

"I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot."

Unhelpful Cover Letter Research:

"I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations."

Clear Writing

Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.

To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.

You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.

• Guide to Becoming a Better Writer
• Tips for Simplifying Your Writing

Helpful Cover Letter Writing:

"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.

Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."

Unhelpful Cover Letter Writing:

"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.

Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."

Genuine Interest and Enthusiasm

Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.

Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.

Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:

• Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
• Choose your words carefully .
• Write in active voice.

Helpful Cover Letter Tone:

"I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization."

Unhelpful Cover Letter Tone:

"Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting."

Memorable Conclusion

End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.

Then, thank your reader for their time and consideration and include your contact information for easy follow-up.

To make your conclusion memorable, think about what parts of your letter you'd most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you're feeling stuck, this list of ways to close an email can help.

Helpful Cover Letter Conclusion:

"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.

Together, let's make a lasting impact on our planet.

[Your Name]"

Unhelpful Cover Letter Conclusion:

"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.

I’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.

But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.

I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.

So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Don't forget to share this post!

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Eight Cover Letter Greetings for Every Situation

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• Cover Letter

What Does a Cover Letter Look Like? (With Proven Examples)

Long story short: if your cover letter looks bad, it will generate zero interest. And there’s more to making it look great than setting the right margins and picking good fonts.

About 50% of the candidates send cover letters. And only 26% of the recruiters consider them important. But since you never know whose hands your job application is going to end up in, it’s better to be safe than sorry, isn’t it?

The problem is, if you send a cover letter that doesn’t look as it should, you’ll be doing yourself more harm than good.

In this article you’ll learn:

• What a resume cover letter should look like.
• What template works best for any cover letter.
• Tips on how to write one so it both looks and reads great.

Save hours of work and get a cover letter like this. Pick a template, fill it in. Quick and easy. Choose from 18+ cover letter templates and download your cover letter now.

Create your cover letter now

What users say about ResumeLab:

I had an interview yesterday and the first thing they said on the phone was: “Wow! I love your cover letter.” Patrick I love the variety of templates. Good job guys, keep up the good work! Dylan  My previous cover letter was really weak and I used to spend hours adjusting it in Word. Now, I can introduce any changes within minutes. Absolutely wonderful! George

Not sure how to proceed with a cover letter? Check our step-by-step guide on  how to write a cover letter .

1. Example of a Great Looking Cover Letter

Before we go any further, here’s what a resume cover letter looks like:

A Good-Looking Cover Letter for a Resume

Below you can find an outline you can copy and paste into a blank document:

Proper Cover Letter Outline

[Your Name]

[Your Job Title]

[Phone Number]

[Email Address]

[LinkedIn Account]

[Addressee’s Name]

[Addressee’s Job Title]

[Company Name]

[Company Address]

Dear [Addressee’s Name]

[Paragraph 1] Get the recruiter’s attention and introduce yourself.

When I found the opening for [Position] with [Company] , I was [Describe your excitement] . In my current position as [Current Job Title] , I [Mention a key achievement of yours] . I’m sure my experience will translate into similar results at [Company] .

[Paragraph 2] Prove your worth and explain why you’re a great fit.

I realize that [Mention a current problem a company is facing, e.g. refer to what you think is the most challenging in the role] . While working at [Previous Company] , I’ve [In two sentences, describe what you did specifically, mention another one of your key achievements and say how it helped the company] .

[Paragraph 3] Explain your motivations.

I love [Say what you like about the company and/or the role you want to fill in] . It’s perfectly in line with my core professional values: [In a sentence, say what it is. Make sure the values or skills you mention here tie in with the previous sentence] .

[Paragraph 4] Call to action.

When can we [arrange a meeting/schedule a phone call/interview] call to discuss [your contribution to the company] .

P.S. [Optional Section] Grab the recruiter’s attention once more with an additional achievement of yours included in the postscript. [E.g. I’d also love to tell you how I managed to motivate my team to achieve X by doing Y] .

Expert Hint: Your job application documents consist of a resume and a cover letter. It’s crucial for both of them to be formatted in the same way. Also, make sure both the resume header and cover letter header match one another.

2. How to Format and Write a Professional Looking Cover Letter 

As the name rightly suggests, a cover letter is a letter . It’s not an informal note. Or an email. And it’s not a novel either. So—

Just like you see in the template above, a cover letter should consist of:

How long should a cover letter be ? How much space do you have?  A single page.

To be more precise:

• Experienced candidates should stay below 300 words.
• Entry-level candidates shouldn’t exceed 200 words.

Obviously, nothing is set in stone. Let common sense be thy guide. If your cover letter is 20% longer or shorter, it’s fine. But:

A single paragraph won’t look good. Neither will a 5-page treatise. Here’s what you can do to make your cover letter look professional and get enough room for everything you want to say on a single page:

1. Format Your Cover Letter to Make It Look Professional

• Set one-inch margins on every side of your resume cover letter.
• Pick the best cover letter fonts . The safest font size is within 10–14pt range.
• Stay away from double line spacing. We recommend single or 1.15 line spacing. 
• Don’t cram in too much. White space is a friend. Embrace it.

Your recruitment documents consist of a resume and cover letter combo. So see to it that they look alike and use the same template for both.

2. Address Your Cover Letter Properly

You can tickle the hiring manager’s curiosity before they even read a single word on your cover letter. How? By addressing your cover letter properly .

Putting the hiring manager’s name on your cover will make it look professional and feel personal.

Find out who the hiring authority is and send your cover letter and resume to them directly, preferably through a mutual connection you have. This often takes research, but more often than not, you’ll have a connection somewhere in your network that can assist you. David Armendariz General Manager of the Technology Division for Lucas Group , an executive recruiting firm

Double your impact with a matching resume and cover letter combo. Use our cover letter generator and make your application documents pop out.

CREATE YOUR COVER LETTER NOW

Want to try a different look? There's 21 more. A single click will give your document a total makeover. Pick a cover letter template here .

3. Write a Great Looking Introductory Paragraph

The best way to grab the recruiter’s attention from the word go is to mention some of your key achievements in the opening paragraph. Our guide on how to start a cover letter will give you detailed instructions on how to get it right.

This way your cover letter will NOT look like it’s been copy-pasted an umpteenth time, but specifically crafter to this particular reader and job opening.

4. Compose a Compelling Main-Body Section

Relevance is key. So make sure the main body paragraphs of your cover letter look nothing but relevant to the career you’re after.

Explain to the reader what makes you the best candidate, how you want to help the company grow, and why you believe the job is a perfect match for you.

If you’re having doubts about how to put your best foot forward, you can find the answers in our guide on what to include in a cover letter .

In most jobs these days, communication skills are critical. Demonstrate that you can provide information in a clear, concise, and grammatically correct manner. And make sure that your letter is free of any typos or punctuation errors. If your cover letter is full of mistakes, you're speaking volumes about your attention to detail. So have somebody else (who has good writing skills) proof-read your cover letter. I once received a cover letter in which the applicant mentioned that he'd graduated from a top-tier "collage”—and I was not impressed! Timothy G. Wiedman Former Hiring Manager at two Fortune-ranked companies and Associate Professor of Management & Human Resources at Doane College

5. Add a Call to Action

Remember, a  letter of application isn’t a list of demands.  It’s a request.

You’re introducing yourself to someone you’d like to meet in person. So make sure you finish your cover letter with a powerful call to action that will help you achieve your goal.

6. Sign Off In a Professional Manner

Don’t get sloppy as you’re approaching the end of your cover letter. How you finish is just as important as how you start.

Learn how to end a cover letter to make it look great from start to finish.

And this is it! If you follow the steps above your cover letter will look professional and read great.

With ResumeLab’s resume builder you’ll write your resume in a flash. Get specific content to boost your chances of getting the job. Add job descriptions, bullet points, and skills. Improve your resume in our resume builder now .

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Nail it all with a splash of color, choose a clean font, highlight your skills in just a few clicks. You’re the perfect candidate and we’ll prove it. Just pick one of 21 resume templates and get started now .

Here’s all you need to remember about what a cover letter looks like:

• Address it to the right person.
• Make it one-page long.
• Follow a classic letter template.
• Set the right margins.
• Choose professional fonts.
• Format it just like your resume.
• Write killer content, relevant to the job.
• Make sure it’s free from typos and mistakes.

Do you have any questions? Would you like to share your ideas on what a great cover letter looks like? We’d love to hear from you! Give us a shout out in the comments below.

About ResumeLab’s Editorial Process

At ResumeLab, quality is at the crux of our values, supporting our commitment to delivering top-notch career resources. The editorial team of career experts carefully reviews every article in accordance with editorial guidelines , ensuring the high quality and reliability of our content. We actively conduct original research, shedding light on the job market's intricacies and earning recognition from numerous influential news outlets . Our dedication to delivering expert career advice attracts millions of readers to our blog each year.

Experienced in the education management industry, Maciej shares his knowledge for every step of your job hunt, from landing an internship to moving to an executive position. Maciej has helped job candidates at all stages of their career paths, from interns to directors to C-suite members, to thrive in their job. His mission is to help you find the right opportunity and create a job application that gets you the career you deserve. Maciej holds a Master’s degree in English with a specialization in communication and education management.

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Cover Letter Format (w/ Examples & Free Templates)

Give someone who knows nothing about cooking the ingredients to a perfect meal and you’ll end up with a disorganized, very possibly inedible, meal. 

The same disorganized, quite possibly tasteless, fate awaits your cover letter if you don’t know how to properly format it. 

Getting the cover letter format right is the same as having those coveted cooking skills that can turn the right ingredients into a meal that leaves you wanting more.

Now, if you’re wondering whether your formatting skills are enough to impress recruiters, there’s no need to worry. 

This article is going to show you exactly how to format a cover letter the right way. 

Here’s what we’re going to cover: 

• What Should Go On a Cover Letter?
• How to Format Your Cover Letter
• (Free) Cover Letter Templates You Can Use
• How to Format Your Cover Letter When Sending It Via Email

The Best Cover Letter Format - What Goes on a Cover Letter

Your cover letter’s format is both how your cover letter looks and how it’s structured. 

So, cover letter formatting includes everything from page margins, spacing, and font size to how long your cover letter should be, how many paragraphs it should have, and what each paragraph should contain. 

Pretty substantial, if you ask us - which is exactly why we’ll go over these elements one by one. Before we do, however, let’s first get the essentials out of the way. 

What exactly goes into a cover letter? The short answer is as follows:  

• A header , which contains your contact information and the employer’s or recruiter’s contact information.
• A greeting to the recruiter and the opening paragraph , which you want to use to grab the reader’s attention.
• The body of your cover letter , which is between 1-3 paragraphs.
• A closing paragraph , which usually contains a call to action.
• A formal salutation .

And here’s what that looks like in practice: 

A Look into Your Cover Letter Format, by Section

In theory, all these rules are pretty straightforward...

But if you’ve ever written a cover letter before, you’ll probably agree with us that actually writing one ain’t all that simple.

In this section, we’ll take you through the entire process of creating a cover letter, section by section!

Starting with:

#1. Header 

Your cover letter’s header should contain your contact info, the date, and the hiring manager’s or employer’s contact info. 

If you’re wondering which contact information you should include and which you should leave out, here are the essentials: 

• Full name and professional title (where applicable) 
• Phone number
• Name and professional title of the hiring manager
• Name of the company you’re applying to 
• Company address 

Here’s a visual representation of this: 

If you want to know more about header formatting, such as what you can optionally include and what you should definitely leave out, head over to our guide on how to start a cover letter . 

#2. Greeting 

After listing your contact information, it’s time to address the cover letter . 

First things first: the impersonal and overly popular “To Whom It May Concern” and “Dear Sir/Madam” are yesterday’s news. They’re impersonal and just about every other applicant uses them. 

And you want your cover letter to stand out, right?

So, greet the hiring manager directly, instead. For example: 

Dear Mr. Brown, Dear Mrs. Waldorf,

If, however, you are unsure about their title, gender, marital status, or pronouns, use their entire name to avoid any mistakes, such as: 

Dear Alex Brown, Dear Blair Waldorf,

Alternatively, the recruiter may hold a title, such as Doctor, Professor, or sergeant, or you might be addressing a letter without a contact person. 

In such cases, here are some do-s and don’t-s to keep in mind: 

Dear John Doe, Dear Mr./Mrs. Doe, Dear Dr. Leonard, Dear Rev. Owen, Dear Marketing Hiring Team, Dear Director of Marketing,

To Whom It May Concern, What’s Up Hiring Team, Dear Sir/Madam, Hey John, Hi there Hiring Team,

#3. Opening Paragraph 

The opening paragraph of your cover letter is where the recruiter first gets to really hear your voice. As such, you’ve got to make it count and grab their attention before they move on to the next applicant.  

And how exactly do you do that? Well, for starters, avoid being generic. You don’t want your opening paragraph to sound as if you’re applying to dozens of jobs with the same letter.

Instead, you want your opening paragraph to mention:

• Your name, profession, and years of experience.
• 1-2 of your top achievements (to help you stand out).
• The name of the firm and position you’re applying for.

Here’s what this would look like in a cover letter:

My name is Ellen and I’d like to join Company X as a marketing expert. I believe that my 5+ years of experience as a marketing specialist, as well as my skills in PPC management and copywriting, will help me drive new users to your platform Additionally, I believe that my past experience in the financial industry will help me excel at the role.

Struggling with writing your own cover letter introduction? Check out our guide on how to start a cover letter effectively! 

#4. Cover Letter Body 

The body of your cover letter usually consists of 1-3 paragraphs and is where you convince the recruiter that you're the right person for the job.

We have a few pointers to help you do that:

• Don’t just rehash your CV. The recruiter already read it. Instead, use your cover letter to elaborate on your achievements and back them up with even more evidence. 
• Understand the job requirements. Check the requirements for the position in the job listing, see how you can match them with your strengths and qualifications, and use the body of your cover letter to show you’re a good fit for the job. 
• Research the company. Also important is to show that you match the company’s culture. Read up about the company you’re applying for and learn what’s their product/service, what are they known for, what kind of culture they have, and so on. Then, in your cover letter, mention a bit about the company’s culture and talk about how you’re a good fit.

And here’s hows the body of your cover letter would look like in practice: 

In my previous role as a Marketing Expert, I also handled the company’s Digital Marketing. During the course of one year, I managed the company’s monthly Facebook ad budget, which amounted to $20,000+ and the process of ad creation and management end-to-end. The process involved creating ad copies, images, picking out the targeting, running optimization trials, and so on. 

In addition to Facebook advertising, I am also knowledgeable in other Pay Per Click channels, such as: 

I actually learned a lot about PPC management basics from your company YouTube channel, and really admire how you guys manage your ad accounts. Since I’m already familiar with how Company X handles ads, I believe that I’d be able to really excel at the role.

#5. Closing Paragraph (And a Call to Action) 

Now, how you end a cover letter is just as important as how you start it. 

As you wrap up your cover letter, it’s important to do the following:

• Mention anything that you couldn’t in the previous paragraphs . If you have anything left to say, mention it here. 
• Thank the hiring manager for their time . Good manners go a long way. 
• Finish the cover letter with a call to action . Your cover letter’s last sentence should be a call to action, such as asking the hiring manager to take some sort of action. 

Here’s an example of that: 

In conclusion, thank you for considering my application. I hope I have the chance to help your company take its marketing initiatives to the next level. It would be great to discuss how my experience so far can make that a reality. 

As for your formal salutation, you can use any of the following “tried and tested” greetings: 

• Best Regards,
• Kind Regards,

Cover Letter Format Guide 

We went over what goes in your cover letter section by section. However, how your cover letter looks on the outside is just as important. 

Following some standard formatting tips will show the hiring manager that you took the time and put in the effort to hand in the best version of a cover letter, which is sure to help your case. 

Here are the rules that you need to follow: 

• Keep your cover letter between half and one page in length to make sure the recruiter actually reads the whole thing (if you had to read 100+ cover letters, you’d want applicants to stick to one page too). That’s between 250-400 words long . 
• Use 1 or 1.5 line spacing throughout your text , and double spacing between paragraphs. 
• Go for a simple and readable font and set your font size to 11 or 12 pts . Using custom fonts may seem like a good idea, but there’s no guarantee the hiring manager’s computer will have that specific font installed.
• Save your cover letter in PDF format to make sure the layout stays the same despite the type of software or Operating System (OS) that opens it. 

Or Choose One of Our Cover Letter Templates 

The cover letter is an inseparable part of any application package. As such, you want your cover letter format to be as impeccable as possible. 

And while the formatting rules we’ve listed above aren’t complicated to follow, you’d rather not take any risks with your cover letter format.  

Want to make sure that your cover letter format is impeccable?

Just use a cover letter template!

The format is done for you - all you have to do is fill in the contents. 

Our cover letter templates are well-designed and guaranteed to leave a good impression on the recruiter!

On top of that, all of our templates come with a matching resume template , ensuring that your job application stands out from the rest.

Sending Your Cover Letter Via Email? Here’s How To Do It! 

It’s safe to assume that nowadays, most cover letters are sent via email. That means that you’re probably submitting your email in one of two ways: 

• Sending it as an email attachment.
• Uploading it to the company’s webpage.

If that’s the case, you’re good with the formatting rules listed above. 

If, however, you’re sending your cover letter in the body of the email, here’s what you need to do differently: 

• Write a professional subject line. The best and safest formula is “Name - Position you’re applying to” (e.g. “Helen Simms - Application for Marketing Expert Position”).
• Remove the header. As the hiring manager’s contact details and the date are no longer necessary, remove the header altogether and place your contact information underneath the formal salutation. 
• Look out for typos. Check your cover letter and then double-check it. Typing on a keyboard can be tricky; sometimes, a typo might just be a matter of fast typing. Avoid that by being extra careful. 

And you’re about ready to press “Send.”

Key Takeaways

Your cover letter format is a big part of the impression your job application can make. As such, it’s important to get the formatting right. 

Here are the main points this article covers to achieve that: 

• Make sure to structure your cover letter the right way. 
• Address your cover letter the right way and write an attention-grabbing opening paragraph.
• Wrap up your cover letter with a call to action. 
• Pay attention to the margins, space lining, font size, and cover letter length.
• If you’re sending your cover letter as the body of your email, make sure to tweak the formatting accordingly.  

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What Does a Cover Letter Look Like?

In This Guide:

What does a good cover letter look like the format, what does a cover letter look like in terms of content, what does a cover letter look like takeaways..

At that point where you’re asking yourself: “What does a cover letter look like?”

Maybe you’ve found your one perfect job, or you’ve narrowed it down to a few great options.

You’re in the home stretch after working out all the details of your resume.

You want to submit your application because you know they aren’t going to wait forever.

But before you can submit anything, you know you need to put a cover letter together.  Even if the job ad doesn’t say you need one, the fact is, you know you‘re better off with one .

But you’re not 100% on it, and you wonder, “What does a cover letter look like?”

No worries, we’ve got your back! Follow the advice in this guide to put together a killer cover letter in no time at all.

In this article, we’ll go over:

• How to format a great cover letter
• The content you want for a successful cover letter

If you’re reading this because you’ve already got the basics about cover letters down, awesome, you’re in the right place!  If you want some clarification before going on though, take a few minutes to look over what a cover letter is (and why it’s important) and our guide on how to write a cover letter in 2024.

You may be wondering why it even matters what exactly your cover letter looks like.  The thing is, recruiters get hundreds of applications for jobs they post, and making a great impression is key to getting an interview.

What’s the first thing a recruiter is going to see?  Your cover letter.

So a great design for your cover letter is one of the best ways to make sure you catch that recruiters eye, and have them call you in for the next stage of hiring.

Down to the nitty gritty, what exactly are the expectations? Let’s start with details on the exact formatting you’ll want to use to get the best results.

Font - size + distance between characters

You want to be sure that the hiring manager who flips to your cover letter is immediately impressed and that they’re tempted to read it.  The best way to ensure that is to hit them with a one two of professionalism and clarity.

To that end, you always want to use an easy-to-read font like Times New Roman or Arial in 12-point font. These are classic fonts that tell the person looking over your resume you mean business, and that font size is nice and legible.

You might be tempted to try a font that’s different, stylish, or edgy, but your cover letter isn’t the place to do that. Remember, you’re writing this for them, not yourself, so play to what a hiring manager would want: a professional employee they know they can rely on.

This is pretty straightforward: you want your margins all around to be set at 1 inch (or 2.54 mm for the metrics in the world)

Content alignment

Again, we don’t need you reinventing the wheel on this one. You want to align all your written content to the left side of the page. If you’re applying in an industry where a picture is acceptable or expected, you can align that to the right of the header (more on that just below!)

Header + what to have in it

Your header is the top section of your cover letter, and it’s the very first thing the hiring manager is likely to see.  You want to give them exactly what they’re expecting to see in this section, otherwise they might just move at without a second glance.

To that end, we definitely suggest you go over our cover letter checklist  before you send yours out. Even better, look over our cover letter examples or our cover letter templates to be sure you’ve got the best cover letter you can.

Specifically, they want to find your name, contact information, including your cell number, landline if you have one, and definitely your email. But you should also add any contact info that individualizes or adds to your application, like a social media link or URL to a portfolio or other work you’ve done.

To make it as clear as possible, your name should be the largest font of all text in your cover letter, and there should be clear sections dedicated to your contact information.

If you’re confident in your design skills, personalize your header by introducing a color scheme and resume headline , or again, use one of the links above to get a hand with that.

Two things to remember here:

• Your email must be professional - no jokes, nothing untoward, nothing random. Open a new account if you have to specifically for the job search, and leave your private one just that.
• Only link professionally relevant social media or other online links.  You don’t normally want to add your FB or Instagram, just job specific ones like LinkedIn, GitHub, etc…

Line spacing and paragraph spacing

Line spacing is a bit trickier; some things are single space, and some are double.

Here’s how it breaks down

• Single-space the header sections and the body of your cover letter.
• Leave a space between your header and greeting ("Dear…:").
• Leave a space between each paragraph.
• Leave one to three spaces between your sign-off ("Sincerely,") and typed name.

We know we write this like it’s no problem at all, and we promise, after writing a few it’ll feel like that for you too.  But if you want some extra help to make sure the cover letter you’re sending out is perfect for the job you’re applying to, try our cover letter builder - just answer a few questions, and we take care of the writing and design.

What format to save it so it's readable

The last thing you want is to put all this effort into writing your letter, and it turns out the file format you used can’t be opened by the hiring manager.  

Stick to PDFs, since everyone should be able to open them. Plus, you have the added confidence of knowing that the formatting will stay consistent across platforms and devices.

Each job and company you apply to is likely to best suit a slightly different approach to your cover letter. Of course, this means how and what your cover letter should say for each job is going to be a little different.

But the content you want to include in your cover letter can be broken down into four key parts .

Start with a personalized greeting .  Avoid old clichés like “Dear Sir/Madam” or “To whom it may concern”. A hiring manager is going to be way more impressed by seeing their name on that letter than by a generic greeting.  

The first paragraph in your cover letter should tie you into the company .  You want to personalize what you include here and let the hiring manager know why you - you specifically - are going to be a great fit on their team.

By personalizing your cover letter to the specific job and company you’re sending it to, you’re going to grab the recruiter’s attention, and:

• set yourself apart as someone who really wants to work with the company
• help them see you’re passionate about the job
• show you’re detail-oriented
• and build a personal connection right off the bat

These are huge advantages in your favor, and will put you ahead of a lot of your competition!

The main body of your cover letter is another 1-2 paragraphs.  This is where you’re going to explain your motivation for wanting to work with the company.

Remember, though, your cover letter is going hand-in-hand with your resume, so don’t repeat exactly the same things in both. Ideally, what you’re doing is complementing your resume with the cover letter.

The recruiter is going to use your resume to get a few more details about what you say in your cover letter.  But you can use the body of the cover letter to dig deeper into who you are and explain why you want the job and how the experiences you’ve had made you a great choice !

You're going to close your cover letter with a call to action paragraph . Think of this as your last chance to make your first impression.

Because of that, it’s crucial you nail it, and you should make sure you know everything you can about how best to close your cover letter .

The short of it though, is you want to sell them one last time on why you’re the best choice, thank them for their time, and then ask them specifically to reach out to you.  You don’t want to be vague about the ask, this is the call to action.

It’s pretty common for people to write something like “I look forward to hearing from you” as part of their last sentence. And while this may be polite, it… leaves a bit too much room for interpretation, in our opinion.

Instead, try one of these:

• I appreciate your quick response – It communicates you’re serious about a response without being forceful or threatening.
• Let me know if anything changes – It’s another way to give the initiative to the hiring manager without being too pushy.

And that’s it - easy as pie, right?  No, we know it might seem a little daunting still if you’re new to writing these.  

That’s why we have 500+ cover letter examples you can look over, from all kinds of industries, so you can get a real-life impression of what a cover letter that gets jobs really looks like.

And if this is your first time writing a cover letter, or if you want to be sure the cover letter you’re including is going to get you noticed, use our cover letter builder .  We take out all the guesswork - answer the prompts, and we can write and design a winning cover letter for you!

Good luck, you’ve got this!

• Every job application you submit should include a cover letter that’s personalized and tailored for the specific job and company you’re applying to.
• A great looking, clear cover letter that hits all the key points is crucial - recruiters go through hundreds of resumes and spend only a few seconds on each.
• Even though the content will vary from letter to letter, the general cover letter content we covered can be applied in every case.
• Your header should be eye-catching and draw a recruiter in.
• Your intro paragraph needs to really grab a recruiter’s attention - show them how you personally deserve their attention
• The main body of your cover letter gives the hiring manager a deep dive into one or two reasons why your experience makes you a great fit for the job.
• Close with a call to action: ASK, ASK, ASK for that call back.

• Cover Letter Guides

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