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11 Amazing Facebook Marketing Case Studies

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Even though Facebook still seems to be first on the mind of many people thinking about social media marketing – Facebook is not easy to master. But there are multiple Facebook marketing case studies out there that prove that success can still be found with Facebook.

Sure, you can buy visibility fairly cheap, you can shout your offers at a (hopefully) targeted audience. But to get your share of Facebook’s marketing and branding superpowers you have to understand how the social network Facebook works. You need to figure out what your target audience likes – and you have to find the trigger to make them engage with your updates.

Image Source: Sprout Social

Before you read on - we have various resources that show you exactly how to use social networks to gain massive traffic and leads. For instance, check out the following:

If you are not going to spend thousands of dollars on advertising that gets even harder – and the more important, it is to understand how it all works.

A wider reach for a post on a Facebook fanpage may become harder to get, but there are still some formats and types of updates on Facebook that can reach far.

While many Facebook users complain that their reach dropped, most of them do not (yet) utilize the fairly new features that Facebook offers that will not only help to increase engagement but also help to uphold or even grow the reach. And I am not talking all about advertising.

No matter what you do on Facebook, a key goal for your marketing updates should be engagement. And that is for more than one reason:

• Engagement is an important factor that decides how well your posts is received by the Facebook algorithm.
• Engagement also helps to build a relationship and convert more leads and customers.

Brands who are looking for Facebook marketing success need to be aware of what works and what their audience may like. There are some types of posts that on average fare far better than others – and successful brands consider this.

Image Source: BuzzSumo

Video by far outperforms all other types of Facebook post formats. In fact, videos get 59% more engagement than any other types of post. Video even performs better than photos.

But there is another type of post or rather a place to post that can outperform what you have been doing on Facebook in the past: Facebook groups.

Hey, before you read on - we have in various FREE in-depth guides on similar topics that you can download. For this post, check out:

Marketers view private community groups as one of the major trends in social marketing. That should be reason enough for you to take a closer look at Facebook groups if you have not done so in the past. We added some Facebook marketing case studies to this list that feature Facebook groups as the main focus.

But you don’t have to take my word for the possibilities you have with your Facebook marketing. There are more than enough examples of brands that are hitting it big-time on Facebook.

Here are 11 examples of brands that win big with their Facebook marketing. Even if your situation is different, your budget not even worth mentioning and your existing fanbase a fraction of the brands in question – you can still learn from these amazing Facebook marketing case studies how to leverage the Facebook audience!

1. Starbucks – Case Study for Facebook Groups

The first Starbucks Pumpkin Spice Latte was sold in a test campaign in Vancouver, British Columbia in Canada, and Washington, D.C. in 2003. It was an instant success. In the fall of 2004, the drink was rolled out nationwide. It is said that Starbucks made more than 1.4 billion $ just off this drink .

The pumpkin spice latte remains a seasonal drink to this day – and is eagerly awaited for fall 2020.

But what has Pumpkin Spice Latte to do with Facebook marketing? A lot.

In 2018 Starbucks launched a Facebook group for Pumpkin Spice Latte. The group is called “Leaf Rakers Society.” It is a group to celebrate fall – remember, the Pumpkin Spice Latte is a seasonal drink that can only be bought at Starbucks in fall…

The number one reason for Starbucks’ social media team for starting this group may have been the shift in the algorithm on Facebook. That shift meant that brands needed to focus on engagement and meaningful interaction instead of just posting. And for many brands that meant a new strategy that focused more on the Facebook group than on Facebook fanpages.

For Starbucks this group had more benefits:

• for their seasonal drink, this group kept the love and excitement alive all-year-long.
• They do not post, they do not have to be active. The group members keep the group alive.
• They do not have to spend a dime in advertising – the popular topic allows them to do brand building based on member activity.

• Listening to their customers who keep talking about beveryge recepies and Starbucks products they get valuable insights into what their audience loves or hates, how they can improve – and maybe even get new ideas for the nest super product to sell
• All considered, the Facebook group for pumpkin spice latte lovers seems to do the trick for Starbucks.

2. Tomcat – Facebook Video Case Study

Facebook video and Facebook live video may sound a little intimidating and scary. So much may go wrong. And if it goes wrong everybody can see it.

But with a little creativity and some additional boost, there are awesome marketing results on the line.

So how about Halloween, mice, and a horror movie that develops as the audience comments on the video? This is an extraordinary example of creative content marketing utilizing one of the major trends in social media.

Tomcat is a company that focuses on rodent extermination. For Halloween 2016 they created a live video event featuring some mice in a haunted cabin. At some points in the story, the audience was asked how the story should develop: Which of the mice should die next and how should it be killed.

The video got 2.3 million unique views and an insane amount of 21% of viewers actively participated. the fanbase of the Tomcat Facebook page grew by 58%.

Tomcat – Facebook Not Live from Jesse Brown on Vimeo .

3. BuzzFeed -Facebook Live dance battle

This is another example of how brands can use Facebook live to engage with their audience and build brand awareness.

You probably all know BuzzFeed.

BuzzFeed used Facebook live to host an interactive dance battle called “Dance Craze Battle: Live” that asked the audience to vote on the performance of the dancers via the comments.

But they asked for even more engagement.

Instead of following a predefined schedule and guideline for the moves to be performed, they asked the audience to suggest dance moves that the dancers had to perform. And the audience complied, making the dancers perform things like “the crying college student.”

Between rounds, Buzzfeed took the opportunity to talk to the contestants and make their team more human.

In the second round of the battle, the viewers could see how the dancers performed their suggestions.

The engagement on the live videos helped keep the audience interested.

4. Hubspot – Facebook group example

In March 2020 the inbound marketing company Hubspot created a Facebook group for Marketers called Marketer to Marketer.

As with the Starbucks Facebook group for fall lovers, the Hubspot group is NOT a group to market Hubspot products. It is also not a Hubspot support group.

In fact, the group description explicitly states that the group is not monitored by the Hubspot support team.

Hubspot answers the why to the Facebook Group themselves : To build a community around their target group (=marketers.) Plus, since the reach for Facebook posts steadily declines they needed a new way of increasing engagement around their brand and product.

The impact of the group? Hubspot has close to 2 Mio followers on their Facebook fanpage. The group has just over 3200 members. The difference is too large to measure the impact of the group on Facebook engagement, reach or traffic.

However, they get direct access to members from their target group. They can interact and engage and earn valuable insights into the questions and topics on the mind of their marketing audience.

The Hubspot Facebook group is still very young but it already turned into a self-sustaining community. But it still needs ongoing promotion to keep it growing and prospering.

5. Real Estate – a Local Facebook Marketing Case Study

Looking at the other case studies, you may get the impression that you have to be a global player with a huge budget to utilize Facebook marketing. That is why I added this case study about a real estate company that wanted to increase local leads.

For this they used lead generation ads – this type of ad on Facebook already includes a contact form for which you can choose the questions to add.

The agency case study tells that the campaign generated 370 local leads in 90 days . Each lead cost 6,77$ on average.

Before you jump on the Facebook advertising train, please note that the case study does not disclose any ROI or value for the lead. I have no proof whatsoever that any dollar was ever earned with these leads.

And that is a major problem with lead generation on Facebook and you need to measure your results carefully: Leads need to make you money otherwise you will be on a straight path to bankruptcy as you pay for each lead in hard money.

Sure, Nike has a corporate page on Facebook . But Nike has so much more. They have specialized Fanpages for various sports like basketball, football, running, tennis, etc. Also, Nike has some pages for activity like the Nike+ Run Club. They have Nike Women. Plus they have several accounts for various products.

Why are they splitting up their marketing power this way?

Because it lets them target their audience much better. They can provide more value to the people. The sports channels give you news from your favorite sports without annoying half the audience with news from sports they are not interested in.

I have been part of the running initiative a while back when Nike had Women’s runs in various cities including my home town Berlin. These runs were perfectly organized inbound marketing campaigns that encouraged the participants to share photos and videos from the event all over social media. Nike even provided several on-location photo booths to make sure there where thousands of branded photos being passed around social media. And sure I was a fan of the related Fanpage eager awaiting updates on the next run.

With all these accounts – what is Nike talking about all day? What is their content strategy? Not their products – or not only their products. Nike products have a minor role in all this branding effort. No need to be overly promotional. A large number of updates is about news from sports or athletes that still builds brand awareness.

Image Source NikeCourt on Facebook

Note: Nike can be viewed as a case study from the past. Most of their Facebook pages are not updated anymore. They have gone on another marketing path.

7. TOMS One-For-One Strategy

Image Source: TOMS on Facebook

This strategy gives a lot of possibilities for stories to tell – each product in itself is a call-to-action to do something good. And this type of marketing campaign works on Facebook. They can announce new partnerships and products – people will like them and allow leveraging the good deed that is always included.

8. State Bicycle

Maybe it is because I am into sports myself – I love how State Bicycle work their Facebook page: Sure they have product updates. They also have announcements for races and news from the biking world.

What really gets their engagement going is their content strategy of photo contests, photo shoots and photos they share.

Image source: State Bicycle on Facebook

9. Tough Mudder

I am not so sure whether I first heard about Tough Mudder from friends – or if I first saw an ad from them on Facebook. Maybe it is because I know people who participated, or because Jonathan may take part one day. But they surely caught my attention on Facebook.

Tough Mudder is an obstacle course challenge that takes place all over the world. And they rock Facebook.

They are using several country accounts besides the main Facebook Fanpage .

They post a mixture of videos, images, and articles around the tough mudder races. Of course, they have the huge advantage of video footage directly from the challenges. And these videos surely get a ton of engagement – who does not admire those tough mudders?

Image Source: Tough Mudder on Facebook

Also, they use Facebook advertising – as said before, I saw those ads multiple times. And maybe one day I will dare to go for one of the challenges… Let me first finish the Berlin Marathon in September 🙂

Image Source: Tough Mudder Marketing Case Study

ToughMudder also uses Facebook video and Facebook live to cover its events. Since the Corona pandemic, there have not been any ToughMudder events but you can find some of the past videos.

They not only cover events but also live stream bootcamps.

10. FitBit – Facebook marketing case study

This is more an example of a content marketing strategy with the aid of Facebook. FitBit mainly shares their own blog posts on their Facebook fanpage. And they manage to get high engagement. Nothing going viral but solid likes and shares.

Image source: FitBit on Facebook

They do not concentrate on their products. They share posts from the FitBit blog that cover everything fitness and healthy living related. And that topic simply rocks on Facebook.

Whenever a fan shares a story or personal experience in the comments, FitBit is there to comment and appreciate the openness.

That kind of interaction scores high with fans.

Fitbit also added videos to their Facebook strategy. They now post Facebook videos on a regular basis.

11. Always #LikeAGirl

Always offers sanitary products for women, and in 2014 they decided to change the meaning of #likeagirl. At the center of their campaign was this powerful video.

Final Words about Facebook marketing case studies

While Facebook isn’t up front on the list of hottest marketing trends, there are still thousands of brands successful on Facebook. And not all of them base their success solely on the size of their advertising budget. They succeed because they understand how Facebook works – and what their audience on Facebook wants and likes.

The biggest trend – and probably your biggest chance for marketing success without breaking the bank – currently are Facebook groups and Facebook video or rather Facebook live. That is why we added some Facebook marketing case studies that focus on Facebook groups and Facebook videos.

Before you jump into Facebook marketing and spend thousands on advertising because you read somewhere that Facebook marketing can only be successful if you pay for it – take a close look at some of these case studies and figure out what really makes them successful. It is the content they use, the engagement they drive, and fit between their updates and their target audience. Once, you understood what works for others figure out which marketing tactics resonate with your audience!

That is what Facebook marketing success is based on!

Are you dreaming of online success? You need traffic to your blog or website!

Getting free traffic from social media is absolutely possible. You just need to know what you have to do.

Here is the process that works for (almost) any niche and has the power to bring you huge amounts of traffic. We used these exact tactics to grow our first business to over 500k pageviews (wow – that was a ride!). We also used these tactics to get 50k visitors just 6 months after starting a totally new blog.

Do you want to get the foolproof process in easy to follow action plans? Check out “ The Social Traffic Code !”

If you struggle with your traffic this is the answer: It was for us!

Susanna Gebauer

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The Ultimate List of Facebook Ads Case Studies (+ 38 lessons you can’t ignore)

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Without a doubt, Facebook is THE place to be to build audiences and generate revenue.

You know it, I know it… Every single marketer knows it.

But with it’s decreasing organic reach, you’ll need to rely on Facebook Ads more than ever.

That means your money is on the line, which is why you’ll want to know  what REALLY works and what doesn’t work  before you even get started.

So, to bust all the myths and speculations, we’ve been analyzing 13 Facebook Ads case studies from various well-known experts.

From campaigns spending $1/day to millions a year. Campaigns focused on bringing in hundreds of thousands in revenue as well as bringing in low-cost leads.

You’ll get to see it all in the following 13 Facebook Ads case-studies.

Case Study # 1 – What Noah Kagan Learned Spending $2 Million on Facebook Ads

This is the case study and key insights from Noah Kogan who has spent millions on Facebook Ads so far.

The advice and lessons learned from this case study will be far more insightful than people that have to spend some hundred or thousands of dollar on Facebook Ads.

Noah Kagan of AppSumo and SumoMe shared his experience spending $2 million on Facebook Ads across his different products.

Apart from promoting his key products ( AppSumo and SumoMe ), he showed how he earned $267 in profit from each Monthly1k course he sells.

He used Facebook Advertising to bring traffic to his website, increase his email subscription and later sell them the course.

Each email lead would cost him $3, and every 89th email lead went on to buy the course giving him $267 in net profit (after all deductions, cancellations, etc.effectively).

This is a classical example of how to best leverage Facebook Ads. People browse Facebook for casual fun, catching up with friends and family – but not to being sold.

It is best to use Facebook to drive them to opt-in to your lead magnet before pushing them your product.

They will be more inclined to engage with your Facebook Ads if it’s not asking for their credit card but rather giving some value without any cost to them.

Although, he provided a lot of insight from his million dollar spending on Facebook Ads, here are some of the key takeaways and lessons learned.

Lesson Learned # 1 –  Use data at hand effectively to target your Facebook ads strategically. Such as copying the success of your competitors , targeting the fans of your competitors and creating lookalike audience from existing customers and email subscribers.

Lesson Learned # 2 – Start with a small budget and capitalize on the ads targeting which is giving you the best ROI.

Lesson Learned # 3 – Keep your targeting narrow than being broad. Narrower audiences not only is easier to reach on a limited budget but are highly likely to convert. But narrow audience doesn’t mean it has to be small, rather an ideal size ( in between narrow and broad)

Case Study # 2 – $5800 Monthly Recurring Revenue Using Facebook Ads Retargeting

Design Pickle is a design-as-a-service that provides unlimited graphics designing services under a monthly retainer fee. Being a newer concept and a service that requires a direct interaction of humans ( as in passing design briefs and requirements), it is hard to promote the service using standard means.

Following the footsteps of how most SaaS businesses generate leads, they  ran a Facebook Ad Campaign in which they offered a Free Custom Design without the need for any credit card ( an equivalent to Free Trial)

They directed the Facebook Ads traffic to a long-form signup form so they would weed out potential customers from onlookers. This was deliberately done as people that go on to filling the long form were most likely to be interested in the services.

Although they were able to capture some leads, the best part came when they started using retargeting.

Want to get more results from Facebook Ads? Check out our free targeting training here.

Design Pickle identified that they could use retargeting with better effect. So they implemented a retargeting campaign on the sales page visitors which accounted for 17 of the 30 new customers.

More than 50% of their new customers just came from the retargeting marketing campaign, which justifies the fact that converting a retargeted visitor is much easier and efficient than converting a new one.

Lesson Learned # 4 – No matter how complex, unique or new (business model) type of business you have, Facebook Ads can still work for you.

Lesson Learned # 5 – Use the magnetic power of retargeting to bring back customers that already have shown interest in your products.

Lesson Learned # 6 – Build a sales funnel along with your Facebook Ads. Such as in this case, people that initially saw the ad but didn’t go on to fill up the form were retargeted again.

Case Study # 3 – What Will  $5/day on Facebook Get You?

With the tremendous growth of businesses interest in advertising and marketing their product on Facebook,   Buffer did a small experiment to see how a minimal investment of $5 on Facebook Ads can give them.

The $5 ad spend was tested for different objectives such as page likes, clicks to website and effects on boosted post.

And here are the results they achieved for every $5 spend on each of the activity below;

Page Likes – 9 Likes per day

Clicks to the homepage / landing page – 1 per day

Boosted post – 787 new people reached

So there is something for business seen on a small budget.

Here is the audience targeting they set;

As you can see, they’re targeting people who are interested in social media, excluding their fans.

Furthermore, just to give you an example of creating a Killer Facebook Ad, see this the ad buffer created for the Page Likes campaign.

Apparently, this ad comes across as very social/human (since it’s showing the team) – which is why it’s been working well for a “like” campaign.

So to get the best bang out of your Facebook Ads even on a small budget, try zooming in your target audience and create ads copy that reflect or resonate with them.

Lesson Learned # 7 – If you want to test the Facebook Ads waters or generate buzz for your product, a small budget can also do good for you. Not only it creates awareness for your business, but you might also score a handy traffic and some sales too in the process.

Lesson Learned # 8 – You don’t need a large budget to succeed with Facebook Ads. If you target and optimize the ads well, you still can get a good traction regardless of your objective.

Lesson Learned # 9 – When targeting for page likes, always make sure that you Exclude your current page followers.

Lesson Learned # 10 – Make sure the ad image / creative you select, must match with the objective of the ad.

Case Study # 4 – Facebook Ads Success with just $1 per Day

Similar to the Buffer experiment, this case study by Brian Carter , a prominent Facebook Marketing and Advertising Expert and Bestselling author of the book “ The Like Economy”  showed that even investing a minimum of $1/day on Facebook Ads  can give you a significant reach.

By consistently investing $1/day for 30 days, he was able to reach 120,000 people or 4000 people every day.

He in an active user of most advertising platforms and this is what he found as the cost to reach 1000 people using popular advertising channels.

Facebook Ads are far cheaper than the legacy advertising solutions (newspaper, tv, etc.), but also left behind its online competitors (Adwords and LinkedIn).

The objective of this case study or experiment was to show that even if you start with a minimal budget, Facebook Ads can still prove beneficial.

Most businesses can afford to spend $1/day on Facebook, can’t they?

Lesson Learned  # 11 – Budget is or should not be a roadblock for virtually any business. $1/day or $30/month is not a big deal for most businesses.

Lesson Learned # 12 – Even if you are investing more on other channels for traffic or lead generation successfully, it doesn’t hurt to spend a small proportion on Facebook Ads. You might get the same number of traffic, but the overall cost will be much cheaper than all other alternatives.

Check out more details about this case study here.

Case Study # 5 – $14,114 in revenue from $8,240.17 spent in Facebook Ads

This case study is purely about generating leads than anything else.

Brian Moran , the founder of SamCart , used  Facebook As to sell his courses and training products .

He tested three different targeting groups where;

• One group was his existing email list.
• The 2nd group was the lookalike version of his email list.
• And the third was custom audience he created using the native+ advanced targeting features of Facebook.

And after spending $8240 on the ads on these groups, he was able to get;

• $3496 in Sales from $1800 in ad spend from group 1
• $1546 in Sales from $895 in ad spend from group 2
• $9039 in Sales from $5153 in ad spend from group 3

Although all of the ads returned an ROI of 2:1, the 3rd group clearly outperformed the others.

So as seen, changing and testing around with your targeting can give you better results than standard targeting.

Typically existing subscribers are considered a gold mine to be reaped over and over but Brian proved that you can still succeed with Facebook Ads if you just get you targeting right.

Even if you don’t have a big list of subscribers, using native targeting features of Facebook can bring you in front of the right viewers.

Lesson Learned # 13 – Retarget or advertise your offer to existing subscribers as well. This is particularly helpful if you want to convert your blog subscribers into warm leads or paying customers .

Lesson Learned # 14 – Use lookalike audience effectively. Brian created a lookalike audience from his existing email subscribers that brought in $1546 in revenue from $895 in ad spend.

Lesson Learned # 15 – Fine tune your advertising to narrow down to your targeted audience as much as possible. Brian got the best response from the custom targeting he set up.

Lesson Learned # 16 – Just beside A/B testing your Facebook ad copy , split test between your targeting groups too. When seeing results from the third group, Brian invested more in it, and the results were equally rewarding.

Case Study # 6 – How an Advertising “FAIL” Can Actually Turn Into a “WIN”

This case study is rather interesting as it started off from a failure before they got their winning aha-moment.

Angela Ponsford started a Facebook Ad campaign for her client who wanted to sell a high-priced $990 home renovation program to women’s in 30-40 age range across the USA.

The idea was to build an email list via Facebook Ads and later show them ads for Free Webinar that will lead to the program she wants to sell.

When they run the ads, they performed well, but most of the people that were engaging with it were not the actual audience perceived.

She thought women in the 30-40 age group would take more interest in her program, but women above 45+ were engaging most with her ad and content.

The first few days just yielded in 2 sign ups at the cost of nearly $27 each. So she optimized the ad targeting and the ad copy in line with the results they achieved earlier.

The second run significantly improved the cost/lead, dragging it down to 4 leads at $5.43 each.

After several rounds of testing and tuning with targeting and ad copies, she was able to bag in 400 leads at a cost $507 and some happy customers that went on buying the program.

One of their best performing ads was shared 14 times which indicated that the ad copy was talking to the customer and performed well.

It is essential that you keep on monitoring and optimizing your campaign- especially at the start. Angela was able to reduce the cost/lead from $27 to just $1.27 in the end by continually improving the campaign in the line of results she was getting.

Unless you have a large budget to spend, test your campaign in small budget / test runs until you find what’s working or you might end up spending a lot of money with little results.

Lesson Learned # 17 – There is no barrier to the type and cost of the product you are selling – you can even sell a high priced product using Facebook Ads .

Lesson Learned # 18 – Do some preliminary ad test to fine tune on the audience and then invest more budget where you get the most gold.

Lesson Learned # 19 – The ideal audience perceived by you might not always be correct.

Lesson Learned # 20 – Sometimes the simplest of thing are most effective. By changing the word “Webinar” to “Workshop” on the ad copy, the CTR and leads doubled.

Case Study # 7 – 89% cheaper cost / lead with Facebook Ads

Google Adwords in arguably the most used platform when it comes to online advertising. Hundreds of thousands of businesses use its daily traffic and leads.

But, it’s still expensive to reach for some.

Dave Rogenmoser of The Market Results, identified that cost/lead for a high-end app and web development company ranges between $250 – $1000 / lead on Adwords.

Although $250/lead was a good deal for a $80,000 contract, they wanted more.

Fast forward, they leveraged the narrow-down targeting capabilities of Facebook to target startups that might be in need of app development .

Dave mentioned that the hardest part of the campaign for them was to set targeting for their audience. As we saw from earlier case studies, narrowing down on your target audience is much more beneficial than broadening it.

And he did exactly just that- zoomed in on funded startups that might be in need of app development.

With a spend of $993 across a week, they were able to score 34 leads which was far much quicker and cheaper than Google Adwords.

From the first week of the run, they were able to decrease their cost/lead to $28 a piece, 89% cheaper than what it takes from Adwords.

Want similar results? Check out our free targeting training here.

This goes to show you that how cost effective leads from Facebook can turn out to be when compared with other options.

Lesson Learned # 21 – Facebook Ads are cost effective as compared to Google Adwords when it comes to B2B leads generation.

Lesson Learned # 22 – Facebook ads provide narrower targeting which helps you to laser in on your ideal audience. Setting up the correct targeting is one of the essential parts of your campaign.

Case Study # 8 – 7 Mistakes Made While Spending $234.07 on Facebook Ads

At Connectio we often hear customers saying that they have none or very limited success via Facebook Ads. Either it was not giving the desired results or is turning out to be expensive for them.

This case study is especially useful for such Facebook Ad starter business that is struggling to find their way.

Philip Kleudgen, a web development, and marketing specialist for restaurant owners, shares his experience of how he started off with Facebook Ads- with no prior experience .

As like more people starting off with Facebook Ads, he made some classic mistakes such as;

• Targeting was not set correctly.  He was targeting a very little set of individuals.
• Used only one image and didn’t A/B test between different images or ad copies.
• Wasn’t tracking conversions correctly due to missing or improper configuration
• Keep running ads that were unprofitable.

After running the ad for week or so, he spent $234 on Facebook Ads with a meager CTR and earned less than the actual ad spend.

Although, he was at a loss at this campaign some valuable lessons learned.

But at such stage, most businesses give up rather than realizing their mistakes and optimizing their campaign accordingly.

So it’s important to review and analyze performance and mistakes in your Facebook Ads campaign before ruling the platform as a failure.

Lesson Learned # 23 – Take some pre-campaign time to research and identify your targeted audience. Ideally, have a separate ad set for each unique audience you are targeting.

Lesson Learned # 24 – If your objective is lead generation or sales, you need to set your conversion tracking and do it right. If you aren’t tracking your conversions correctly how would you analyze performance?

Lesson Learned # 25 – Have multiple images and copies of your ad in hand before starting a campaign.

Lesson Learned # 26 – Don’t spend that much money on ads or campaigns that are not giving any result.

Case Study # 9 – How Veeroll Sold 122 Subscriptions with $2.5k Spend on Facebook Ads in 2 Weeks

This case study is another classical example that Facebook can be effectively used to generate leads for B2B businesses. B2B businesses. It also shows how businesses can gain better results by using video ads and continually optimizing the campaign to improve performance. Veeroll along with other places started off their campaign on Facebook and sent all traffic to a webinar funnel . They were also tracking website conversions to know how many people referred from Facebook were converting on that landing page.

They set their targeting and created the ads. Initially, they were getting a higher CPC.

Although their primary objective was to show the video ads, they also tested the text ad along with it and they saw a huge difference between both.

This the stats on their text ad;

And compare that to the video ad;

They spent a little more on the video ads, but have 18X more engagement and were 3.5X more than the text ads.

So seeing the video ads were proving better, they went on creating multiple video ads.

This is one of the video ads they were using.

Specifically, implementing retargeting on the website helped them lower their CPC and improve their conversions.

At the end of 2 weeks campaign, they were able to have 122 signups that resulted in $11,000 of monthly revenue that too just from a $2500 in ad spend.

That is almost 400% is profit against the cost of Facebook Ads, not to mention that the lifetime value of these customers will be way much than this.

Lesson Learned # 27 – Don’t get faltered from initial road bumps. Review the performance and capitalize where most performance is achieved. Such as mobile users were engaging far more than desktop users in this case so apparently it makes sense to pour more budget here.

Lesson Learned # 28 –  Retargeted traffic gave better conversion then the cold traffic. Veeroll has the lowest CPC and conversion from retargeted ads.

Lesson Learned # 29 – Don’t just stick to conventional ad styles. Try video ads too. They have incredible engagement and lets you communicate more message than what it takes from text and image ads.

Case Study # 10 – Reaping $163,969 in revenue from $5989 of ad spend in just 34 days

This is an absorbing Facebook Ad Case Study as it not only achieved a remarkable result but worked on an approach that will work in any niche – yes any niche. It is also very helpful for startup businesses that have none or small following and email list.

Paul Romando’s  Facebook Ad’s campaign for his client returned a staggering $163,969 in revenue from a mere $5989 in ad investment.

That’s an insane 2737.80% of return in just 34 days of the campaign.

Paul’s success formula was simple.

Rather than going for the hard sell, he created a Facebook funnel, where leads first opted in on content ( lead magnet) around a product.

And later, for all those that opted in, Paul would show a different ad set that directly takes them to the sale page.

He calls this is the Elope Approach.

His multi-step Facebook Ad Strategy builds up a connection with your targeted audience before going for the sale. This helps in nurturing leads and segmenting people that are most likely to convert.

Particularly important was the Facebook Ad relevance score. A high Facebook Ad relevance score helped your ad not being flagged by Facebook and delivered to your targeted audience.

So when he showed the sales ads to his existing audience, a high relevance score for imminent as these people already knew him.

For most B2B businesses having a Facebook Sales Funnel is crucial. It might sound a lot of work but gains are immense, and you can use it over and over again.

Lessons Learned # 30 – Rather than going straight for sales, develop a Facebook funnel through a lead magnet. Once you have subscribers in your funnel, nurture them with you offer ads.

Lessons Learned # 31 – Use different ads / ad sets for the retargeted audience / warm leads. Since they already know about your product, take them straight to your money page.

For example, create a different ads / ad set for cold and warm leads and make sure that you exclude each one of them in the targeting set.

Case Study # 11 – How Wahida Generated High-Quality Leads With Just $10/Day

Sending people straight to a sales page might work in commodity niches such as online stores, but for B2B services it’s essential to capture the leads first.

This case study came from Wahida Lakhani, one of the students of Claire Pelletreau from her Ad Consultant Incubator program. She was able to manage a very low cost / lead for a client in health and fitness niche.

The idea was same as Paul Romano – generate leads using a lead magnet and then move on for the sale.

But she tweaked it a bit.

Rather than sending them to a lead magnet straight away, she added another layer. She sent the traffic from Facebook ad to a high-quality article on the blog and added a lead magnet as the content upgrade.

The original article was on creating “Easy Chocolate Peanut Butter Bars” but she added the details of the lead magnet “6 Vegan and Gluten-Free Recipes.”

This is uber awesome, provided you have an ultra high-quality article that drives CTR from Facebook and an equally irresistible lead magnet.To ensure they provided the detail of valuable content in the ad, she also added the lead magnet detailed information in the FB ad.

The results were 10/10 relevance score from Facebook, high CTR ( 5%)  and lead cost at just $0.65.

Want 10/10 relevance scores also? Check out our free targeting training here.

This was far less than the industry standard in health and wellness. So regardless of how competitive your niche is, there is still an opportunity for to score dirt-cheap leads.

Lesson Learned # 32 – Having a high-quality content helps in generating high CTR, better engagement, and lead generation.

Lesson Learned # 33 – Use your Facebook Ad effectively to list all the value you are providing. This will make your case stronger and gives the reader more reason to interact with your ad.

Lesson Learned # 34 – With a well thought out plan / funnel / strategy, you can shatter any industry benchmarks no matter how competitive your niche is.

Case Study # 12 –  How Mary Got 532 Subscribers in 43 days Using Facebook Ads

For startup businesses and bloggers, getting new subscribers for their blog is often challenging. They might end up producing high-quality content but fail to attract the subscribers/ optins they would expect.

This case study will help you understand that how can you use Facebook Ads to generate more subscribers for your blog.

Mary Fernandez shows how she gained new blog subscribers for just $0.43 each using video ads.

One common thing that she experienced in building blog subscribers for her clients was that personalizing the ad gave better results than a stock-photo ad.

Such as these are some examples of a personalized ad.

And this too;

Why these ads?

View the Facebook from the standpoint of a potential subscriber.

They are probably surfing Facebook to see what their friends are doing, following up with family and socializing but not to view ads.

If your ad looks like a traditional ad, there is a high chance that they will ignore it. But if they see something relevant or something which might not be another ad from the laundry, they are more likely to engage.

So where possible try to use a personal looking photo of you or your employees, instead of stock photos.

Lessons Learned # 35 – Facebook Ads can be used for any objective – even if its finding or increasing new subscribers for your blog.

Lesson Learned # 36 – Keep your ads as personal as possible. Your audience will be more likely to interact with your ad if it has a human effect / touch.

Case Study # 13 – How Servando got 500% ROI from a $20 Facebook Ad budget

This case study is especially useful for people and businesses that don’t have a product of their own but are promoting affiliate products.

We have often seen our customers using Facebook Ads for promoting affiliate offers, but they seem to struggle in creating an effective strategy.

One of the biggest mistakes they make is not using the landing page effectively.

It’s not difficult or impossible to send traffic from Facebook. If you set your targeting right, you will still be able to get the required traffic.

However, if you are promoting affiliate products on Facebook , don’t send them straight to a sales page but to a “bridge” page first.

This is what Servando Silva of Stream-Seo did. For the affiliate offer, he was promoting using two landing pages.

1 – One page that had a description of the offer and a Free Trial button that took them straight to the sales page.

2 – One that has an opt-in form ( just for email) and after submitting will lead to the sales page.

He spent overall $20 on ads on both the ads pages and was able to earn $100 in commission and 60 valuable leads.

Though the sales came from the first page, he was able to score valuable leads via the second ad and landing page.

Not only did he earn $80 over his $20 spend, but he also grew his list which he can leverage in the future.

From the 198 people that clicked on from his Facebook Ads , almost 119 clicked on to the affiliate link. So this shows that bringing quality traffic certainly works in your favor.

Lesson Learned # 37 – If you want the best ROI from your campaigns, don’t just focus on the Facebook Ad part – plan ahead where you will send the traffic and how will you capitalize on them.

Lesson Learned # 38 – Create multiple funnels and objectives from different ad sets and landing pages. Such as in this case he tested two ads on two different landing pages giving him multiple segmented audiences.

So there you have it – an in-depth review of the best handpicked Facebook Ads Case studies from nearly all types of businesses with variable objectives.

By reviewing the above case studies, it is evident that the success of Facebook Ads lies in multiple things. But it’s also clear that budget is not a primary factor, and you can succeed with even minimal of the budget.

What’s your favorite case study?

• Do Not Sell My Personal Info

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• Social Media

Facebook Marketing Case Study: Creative and Popular Facebook Fan Pages

Some time ago I posted on the difference between Facebook group and Facebook fan page . I decided not to stop there and looked at some examples of Facebook fan page creative usage.

Information-based approach

Some brands focus on product / company background information, the page has no active discussions or updates.

Example : Lucky Magazine Fan Page looks like a huge brochure outlining plenty of images and product ads.

Discussion-oriented approach

A fan page can be an alternative place where customers can ask questions and get answers from employees and other customers.

Example : Mayo Clinic offers some type of customer support actively answering their fans’ questions and encouraging them to participate in wall discussions.

Socializing approach

A Facebook fan page is an ideal way to get closer to your customers, to encourage them to participate in the company’s life , access to entertaining content, take part in official contest and stay in touch. Example : Bon Appetite Magazine maintains a very active fan page containing:

• Flickr photo feed (demonstrating most delicious dishes);
• Youtube box (video recipes);
• newsletter signup option, etc.

Creative approach

The most innovative and creative strategy is exercised by Nokia: they integrated their new Internet advertising campaign launch with Facebook fan pages:

• “Somebody Else’s Phone” is an all-in-flash micro-site that allows you to look into the phones of three main heroes: Jade, Luca and Anna. The idea is as follows: by exploring somebody else’s phone (text messages, address book, calendar, music stored, etc) you can tell a lot about the person, his character, habits, friends and way of life.
• At the same time, you can learn even more about the three characters and even talk to them via their Facebook fan pages: there are 3 very active Fanpages for Anna , Jade and Luca . There you can comment their text messages and pictures, ask them questions and just have fun. You can also choose one of them based on their personality you liked most.

Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann’s expertise in blogging and tools serve as ...

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Skyrocket ROAS Now

4 Facebook Ads Ecommerce Case Studies that Increased ROAS

Updated January 2024.

Facebook advertising holds the power to transform mere leads into loyal customers, but diving into its vast ocean without a map can be both intimidating and costly. That’s why Facebook Ads ecommerce case studies can serve as a shortcut to crafting a masterful strategy without the trial and error.

Case studies are not just tales of success, but blueprints for achieving remarkable ROAS.

In this post, we’ll unveil four standout e-commerce Facebook Ads campaigns. These stories will not only inspire you, but will also guide you on how to captivate your target audience, skyrocket B2C sales, and optimize your ad spend.

TABLE OF CONTENTS:

Single grain’s facebook ads e-commerce case study with 3x roas, 1) skeletonhd, 2) seltzer goods, 3) market square jewelers, 4) sand cloud, the power of facebook ads in e-commerce, tips for achieving the best roas from facebook ads, use a facebook ads e-commerce case study to influence your campaign.

ThinSlim Foods is a brand of low-carb products that has been doing quite well: They’ve grown 100-150% every year for the last seven years.

When Single Grain started working with them, Thin Slim was a healthy account doing around $70K-$80K a month across all accounts on paid advertising spend. And although they were getting a good ROAS, there was a problem. TSF came to us and said:

We need a better strategy to scale conversions while maintaining a healthy ROAS.

TSF had been unable to scale paid social and search performance to get more conversion volume while maintaining a performance goal of 3x ROAS.

We were able to increase spend by 2.5X and scale sales by 1.7X while maintaining our 3X ROAS performance goal:

Check out this post, where we show you the biggest strategic shifts that doubled conversions — so you can use them for your brand, too!

👉 Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS) 👈

For CEO  Eric Siu , the pursuit of innovation is relentless. He and the whole SG team are continually exploring new frontiers in technology, paid ads and other marketing strategies to ensure that what works wonders for us also delivers exceptional results for our clients.

Here’s why machine learning sucks for predicting ad success. Just because large ad platforms have rich datasets doesn’t mean they’re able to forecast the future well. This study was done by Meta and Northwestern University and it just goes to show that at the end of the day, the… pic.twitter.com/dlWajxifsc — ericosiu (@ericosiu) January 24, 2024

We can count on them to bring new ideas to the table consistently

👆 Just want someone to do the work for you? Single Grain’s Facebook Ads experts can help!👆

4 facebook ads e-commerce case studies that increased roas.

Now, let’s look at four Facebook Ads e-commerce case studies to see how they increased ROAS.

One of the best aspects of owning an online store is that sellers can target a niche audience and still convert leads and increase sales.

SkeletonHD creates a specific product for a niche audience: skull jewelry for men. All their pieces are authentic and unique, ones you can’t find anywhere else. From bracelets with skull beads to chains with skull pendants, SkeletonHD offers high-quality jewelry for men who have an alternative edge.

However, SkeletonHD struggled to achieve an ROI on its Facebook Ad campaign.

The Challenge: Making an ROI on Rising Facebook Ad Costs

No, you’re not imagining things – Facebook Ads are getting more expensive . With the average CPC as high as $0.97, this is a hindrance for many small e-commerce businesses, such as SkeletonHD. Specifically, SkeletonHD was struggling with the rising costs in customer acquisition and CPMs (cost per mille, also known as cost per thousand).

Though most competitors are investing less in Facebook campaigns and putting advertising dollars toward other platforms, SkeletonHD’s owner Samer Biladi decided to invest heavily in a Facebook Ads strategy before costs increased even more.

Unfortunately, his efforts weren’t successful. His customer acquisition decreased by 30%. He was able to attract more prospects but wasn’t to convert them into sales.

Strategy: Automation

Although SkeletonHD didn’t hire Single Grain, they did follow our advice from our post about critical Facebook Ads trends and then contacted us afterwards to let us know about their success.

The problem was that SkeletonHD’s Facebook advertising strategy lacked management. They were using all of Facebook’s advertising mediums, but were using the same ad for all. This wasn’t helping with audience targeting, and they were only targeting the same Facebook users.

However, all this implementation and testing was taking a toll on Samer’s time and resources. This is why Samer followed our advice and worked on an automation advertising strategy for Facebook.

The strategy consisted of multiple tactics:

• Campaign budget optimization
• Automatic placements
• Automatic language translation
• Dynamic formats
• Multiple text optimization

With these tactics, Facebook’s automation tools helped Samer stay on budget, place ads over various Facebook and Meta products, make his ads available to a global audience, generate high-performing ads, and add different text versions for the same ad.

SkeletonHD’s strategy also emphasized certain aspects, such as placing ads on stories, optimizing ads for mobile and using more video content.

Results: Increased Facebook Reach by 5X

Even though SkeletonHD increased its ad spend by 300%, they also:

• Increased their Facebook reach by 5X
• Improved their CPM by 15%
• Increased conversions by 7%
• Improved engagement by 19%

Because of these results, SkeletonHD doubled their overall business revenue .

Dive Deeper: How This E-commerce Store Doubled Its Revenue Using Our Facebook Ads Advice

Another top Facebook ads ecommerce case study is of Seltzer Goods. It is a woman-owned company that makes modern goods for the home. Unlike competitors, Seltzer Goods creates products that are creative and can inspire laughter and even curiosity in the onlooker.

Seltzer Goods was on its way to the top when the pandemic hit. As with many businesses, their sales dropped. To generate leads and nurture them down the sales funnel, Seltzer Goods decided to increase their ad spend.

The Challenge: Increase B2C Sales During the Pandemic

Seltzer Goods has two main audiences: B2B wholesalers and direct-to-consumer sales. During the pandemic, their B2B wholesale sales were decreasing. To offset the damage, Seltzer Goods focused on their B2C market, tapping into the e-commerce lockdown demand that many online businesses were experiencing.

Seltzer Goods also had a unique advantage over competitors – they sell many fun activities that can be enjoyed at home. For example, Seltzer Goods sells many unique puzzles and game books that keep customers busy:

There was one main problem – Seltzer Goods didn’t have enough awareness in the B2C market. This is when they decided to invest in an advertising strategy on Facebook and Instagram. The main components of their strategy were to write creative ad copy, scale their budget and target a cold audience.

Strategy: Create a Strategy from Scratch

Even though Seltzer Goods knew they needed a social media advertising campaign, they had never created one. So they contacted an advertising company  to create an entire strategy from scratch.

The first thing the ad company did was add Facebook Pixel to the company’s website to collect data on website traffic and customers. This data showed that Seltzer Good’s audience was more active on Facebook and Instagram, where most of the advertising strategy would occur.

Since Seltzer Goods wanted to target a cold audience, the ad company implemented a See, Think and Do sales funnel :

This funnel first raises awareness, then entices engagement in the second stage, leading to conversions at the final stage. This strategy included no retargeting ads.

Seltzer Goods used Facebook audience insights to target qualified shoppers while saving time and money. They kept their ad creation and management simple, largely using automation to place ads. The products they targeted included activities, specifically puzzles, that users could do while staying at home.

They kept their ad spend low and used a one-day click delivery optimization, shortening the buying cycle even more. The ad company tested a few ads, running two different ad creatives against the same ad copy simultaneously to see which led to more conversions:

The copy stayed on brand: it was positive, relevant to the product, and offered a message of togetherness in an unpredictable time.

The ad company identified three types of audiences:

• Add to Cart users
• Key page visitors

This expedited the data collection process, identifying who was more likely to view the website versus those who purchase products.

Results: Increased Monthly Revenue and ROAS

Even though Seltzer Goods had to create a Facebook advertising strategy from scratch, their efforts resulted in a 25% monthly revenue increase and a 4.5X ROAS.

They also achieved a 785% increase in monthly revenue, a 319% increase in clicks, a 105% increase in total brand impressions, and a 105% CTR increase.

During the campaign, Facebook and Instagram accounted for 25% of Seltzer Goods’ sales. They achieved all of this while spending less than $10 per CPA.

Another leading Facebook ads case study is of Market Square Jewelers. This is a multi-million dollar company that sells estate and antique jewelry . They have a brick-and-mortar store in Cambridge, Massachusetts, and a successful e-commerce store. But when they first launched their online store, they had little brand awareness outside their physical location and were experiencing heavy competition.

Market Square Jewelers knew that running Facebook Ads was the best strategy , but they also knew they would need help.

The Challenge: Raise Brand Awareness

Since they were facing heavy competition, Market Square Jewelers knew the first step was to raise brand awareness , and the quickest way to achieve this was by investing in an advertising campaign.

Market Square Jewelers turned to an advertising expert  who got them started on a Facebook advertising strategy.

Strategy: Target Female Buyers

To save time and costs, they focused on promoting their most popular product – their estate and antique engagement rings:

Market Square Jewelers realized they had an advantage over the competition: Since they offered unique and niche engagement rings, they would attract more female attention. This is different from other jewelers, who target men in the hunt for the perfect engagement ring.

The ad expert helped Market Square Jewelers create carousel ads using high-quality images of the engagement rings. Even though Market Square Jewelers was new to e-commerce, they had decades of experience in their local market, which they included in their ad copy. This helped the store establish credibility in the online market.

To stick to an ad budget, Market Square Jewelers consistently spent $7.50 on ads daily.

Spending a little bit over a long-term period (6-8 months) will result in consistently running ads, which will pull more leads down the sales funnel. Brands can also choose to spend more or less with this method; Market Square Jewelers spent more during the first part of their campaign and decreased their spending over time.

Results: Increased Reach

Market Square Jewelers targeted more female researchers in their engagement ring ads, and the results paid off big time. The biggest success was that the brand gained a total reach of 277,580. But these aren’t the only figures the brand achieved.

From their advertising campaign, Market Square Jewelers saw these results:

• 25,653 clicks
• 478,928 impressions
• 5.36% click-through rate
• 40% sales increase
• 1,631.63% increase in Facebook

Market Square Jewelers achieved these results with a $0.06 cost-per-click and only spending $1,495.88 over the course of six months.

Need help creating stunning ads that convert? Single Grain’s Facebook Ads experts  can help!👇

Spending a day relaxing on the beach sounds like a dream. But by the end of the day, sand is everywhere. Everywhere! All over your clothes , belongings and even your towel. Even after shaking off your towel, there are still traces of sand that get all over your car and home.

Sand Cloud found a solution for this common annoyance. They created a unique line of sand-free beach towels made of high-quality Turkish cotton in unique designs. The company also supports marine life, and 10% of its profits go toward marine conservation.

Even though they were already successful, they wanted to use Facebook’s creative advertising tools to generate more sales.

The Challenge: Attract the Parent Demographic

Sand Cloud is a young company that opened in 2014. They mainly attracted the 18-24 consumer base and wanted to increase sales among the older demographic, specifically parents. This would not only increase sales, but improve their current advertising campaign.

They always used a creative ad strategy to draw the attention of the younger crowd so they decided to use these same tactics to draw attention from parents.

Strategy: Feature Families in Their Ads

Sand Cloud’s previous advertising efforts didn’t feature families – their ads featured young people on a luxurious beach vacation. To drive more sales from parents, they included more family-friendly media and ad copy:

They started with a video ad featuring parents with two young children and a dog. The video showed the family having fun on the beach, using Sand Cloud’s beach towels. The parents dried off the kids and dog with the Sand Cloud towels. There was even footage of the kids cuddling up with the sand-free towels in the car.

They included their ad copy directly in the video as text overlays. The messaging was positive and built trust, such as “100% organic.” The ad included a “Shop Now” button that directed viewers to the company’s website.

In addition, they used A/B testing to compare the performance of the new ads with their previous ones.

Results: 30% Increase in Reach

Sand Cloud achieved an impressive 30% in new customer reach when using the new ads compared to the previous ones. Attracting a slightly broader audience still resulted in a 24% lower cost per purchase.

Dive Deeper: How to Run A/B Tests that Actually Increase Conversions

If you own an e-commerce business, it’s easy to think you should put your advertising dollars in ad accounts such as Google or Amazon rather than Facebook. After all, the young generation isn’t on Facebook anymore, right?

In reality, 426.8 million people in the 18-24 age group and 596.8 million people in the 25-34 age group use Facebook, making up a large chunk of the Gen Z and Millennial demographics:

In 2022, Facebook’s ad revenue  was worth $113 billion and it is still predicted to be a powerful advertising platform in 2023 and the future.

This is why more e-commerce companies have been investing in ads on Facebook.

Let’s take a deeper look at the top advantages of Facebook ads in e-commerce: 

• Extensive User Base : With more than 2.93 billion users , Facebook boasts one of the largest user bases globally, making it an excellent platform for reaching a broad and global audience. 
• Advanced Targeting : Facebook offers robust targeting options, allowing advertisers to hone in on specific demographics, interests, behaviors and even life events. 
• Custom Audience : Advertisers can create custom audiences by uploading customer lists or website visitor data, enabling them to target previous customers and website visitors.
• Lookalike Audiences : Facebook’s lookalike audience feature is powerful for expanding reach by targeting the right audience that is similar to your existing customers.
• Ad Formats : Facebook offers a diverse range of ad formats, including image and video ads, carousel ads , collection ads, instant experiences, and more:
• Dynamic Ads : Facebook’s dynamic ads automatically promote relevant products to users based on their browsing behavior, making them highly effective for e-commerce.
• Conversion Tracking : Facebook provides robust conversion tracking tools, enabling advertisers to measure the ROI of their campaigns accurately.
• Budget Flexibility : Advertisers can set flexible budgets on Facebook, making lead generation accessible for businesses with varying financial resources.
• Mobile Optimization : Facebook is well-optimized for mobile users, which is crucial as mobile usage continues to rise.
• Ad Creativity : Facebook allows for creative storytelling through various ad formats, enabling brands to engage users effectively.

Before diving into the four case studies, take a look at these tips to get the most out of your Facebook Ads so you can be even more prepared to get inspiration from the case studies below:

✅ Define clear campaign objectives : Start with a well-defined goal for your campaign, whether it’s attracting quality traffic, generating leads or driving e-commerce sales. Having clear objectives helps you tailor your strategy accordingly. 

✅ Use high-quality visuals and compelling ad copy : Visual elements and ad copy are crucial for grabbing users’ attention. Use eye-catching visuals like this Macy’s ad and persuasive copy that resonate with your target market: 

✅ Segment and target your audience precisely : Effective targeting ensures that your ads reach the right people. Segment your audience based on demographics, interests and behavior to maximize relevance. 

✅ Implement retargeting campaigns : Retargeting users who have previously interacted with your website or app increases the likelihood of conversions by reminding them of your products or services that they’ve already shown an interest in. 

✅ Test different ad formats : Experiment with various ad formats, such as carousels, videos and slideshows, to see which resonates best with your audience and objectives. 

✅ Optimize landing pages for conversions : Make sure the pages that users land on after clicking your ads are optimized for conversions, with clear calls to action and valuable content. 

✅ Set up Facebook Pixel for tracking and optimization : Facebook Pixel is essential for tracking user actions on your website and optimizing ad campaigns for conversions and ROI. 

✅ A/B test ad creatives and copy : Continuously test different ad creatives and copy variations according to Facebook’s algorithm and relevance score. Identify which elements perform best and refine your campaigns accordingly. 

✅ Monitor and adjust ad placements : Keep an eye on ad placements to ensure your ads are appearing where they perform best and adjust as needed. 

✅ Use lookalike audiences : Create lookalike audiences based on your existing customer data to expand your reach to users who share similarities with your current customers. 

✅ Optimize for mobile users : Given the prevalence of mobile users, make sure your ads and landing pages are mobile-friendly for a seamless experience:

✅ Schedule ads for peak engagement times : Time your ads to appear when your target audience is most active on the platform to maximize visibility and engagement. 

✅ Adjust bids based on performance : Continuously monitor ad performance and adjust bidding strategies to achieve desired results while managing costs effectively. 

✅ Monitor frequency to avoid ad fatigue : Keep an eye on ad frequency to prevent overexposure of an ad set to the same audience, which can lead to ad fatigue and decreased effectiveness. 

✅ Use dynamic ads for e-commerce : Dynamic ads automatically display relevant products to users who have expressed interest, enhancing the personalization of your e-commerce campaigns. 

✅ Implement automated rules for bid adjustments : Streamline campaign management by setting up automated rules to adjust bids, budgets and other parameters based on predefined conditions. 

✅ Refine audience targeting with custom and saved audiences : Leverage custom and saved audiences to refine your ad targeting and reach specific segments of your audience with tailored messages. 

✅ Analyze ad metrics regularly and adjust strategy accordingly : Regularly review ad performance metrics, such as click-through rates and conversion rates, and make data-driven adjustments to your strategy. You can use Google Analytics and other Facebook Ad tracking tools for this purpose. 

✅ Incorporate user-generated content : Encourage your audience to create content related to your products or services, fostering authenticity and engagement. 

✅ Leverage video content for higher engagement : Video campaign often generates higher engagement rates, so incorporate it into your ad strategy when relevant. 

✅ Use Facebook’s Campaign Budget Optimization (CBO) : CBO automatically distributes your budget across ad sets to optimize campaign performance based on your objectives. 

✅ Stay updated with Facebook’s ad policies and best practices : Keep current with Facebook’s guidelines and best practices to ensure compliance and maximize the effectiveness of your campaigns. 

✅ Collaborate with influencers or brand ambassadors : Partner with influencers or brand ambassadors to leverage their reach and credibility to promote your products or services. 

✅ Encourage user reviews and testimonials : Positive user reviews and testimonials can boost trust and credibility, so encourage satisfied customers to share their experiences.

✅ Continuously learn about recent Facebook Ads updates and new features : Stay informed about Facebook’s evolving features and updates by investing in ongoing education and training to stay competitive in the ever-changing digital landscape.

Facebook Ads are still a core part of any e-commerce company’s advertising strategy. But creating a successful campaign can be difficult since Facebook’s advertising costs are increasing.

The social media giants also offer many advertising tools and products, so it can be difficult to know which strategies will work for your ad campaigns. Store owners can get inspired by a Facebook ads e-commerce case study to see which tactics worked for other sellers, and try to replicate their own successful advertising strategy.

Hopefully you learned how to improve your Facebook Ads, but if you don’t have the bandwidth, Single Grain’s Facebook Ads experts  can help!👇

Facebook ads faqs.

Best practices include using high-quality visuals, crafting compelling ad copy, split testing ad variations, optimizing landing pages, and setting clear objectives for your campaigns. 

Start with a budget you’re comfortable with, and adjust as you monitor performance. Consider using Facebook’s Campaign Budget Optimization (CBO) to distribute your budget effectively across ad sets. 

Stay informed by regularly checking Meta advertising standards and following updates on the Facebook for Business blog . Joining Facebook Ads-related communities and attending webinars can also help.

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28 Case Study Examples Every Marketer Should See

Published: March 08, 2023

Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's not easy to create case studies that your audience can’t wait to read.

In this post, we’ll go over the definition of a case study and the best examples to inspire you.

What is a case study?

A case study is a detailed story of something your company did. It includes a beginning — often discussing a conflict, an explanation of what happened next, and a resolution that explains how the company solved or improved on something.

A case study proves how your product has helped other companies by demonstrating real-life results. Not only that, but marketing case studies with solutions typically contain quotes from the customer. This means that they’re not just ads where you praise your own product. Rather, other companies are praising your company — and there’s no stronger marketing material than a verbal recommendation or testimonial. A great case study is also filled with research and stats to back up points made about a project's results.

There are myriad ways to use case studies in your marketing strategy . From featuring them on your website to including them in a sales presentation, a case study is a strong, persuasive tool that shows customers why they should work with you — straight from another customer. Writing one from scratch is hard, though, which is why we’ve created a collection of case study templates for you to get started.

Fill out the form below to access the free case study templates.

Free Case Study Templates

Showcase your company's success using these three free case study templates.

• Data-Driven Case Study Template
• Product-Specific Case Study Template
• General Case Study Template

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There’s no better way to generate more leads than by writing case studies . But without case study examples to draw inspiration from, it can be difficult to write impactful studies that convince visitors to submit a form.

Marketing Case Study Examples

To help you create an attractive and high-converting case study, we've put together a list of some of our favorites. This list includes famous case studies in marketing, technology, and business.

These studies can show you how to frame your company offers in a way that is both meaningful and useful to your audience. So, take a look, and let these examples inspire your next brilliant case study design.

These marketing case studies with solutions show the value proposition of each product. They also show how each company benefited in both the short and long term using quantitative data. In other words, you don’t get just nice statements, like "This company helped us a lot." You see actual change within the firm through numbers and figures.

You can put your learnings into action with HubSpot's Free Case Study Templates . Available as custom designs and text-based documents, you can upload these templates to your CMS or send them to prospects as you see fit.

1. " How Handled Scaled from Zero to 121 Locations with the Help of HubSpot ," by HubSpot

What's interesting about this case study is the way it leads with the customer. That reflects a major HubSpot cornerstone, which is to always solve for the customer first. The copy leads with a brief description of why the CEO of Handled founded the company and why he thought Handled could benefit from adopting a CRM. The case study also opens up with one key data point about Handled’s success using HubSpot, namely that it grew to 121 locations.

Notice that this case study uses mixed media. Yes, there is a short video, but it's elaborated upon in the other text on the page. So while your case studies can use one or the other, don't be afraid to combine written copy with visuals to emphasize the project's success.

Key Learnings from the HubSpot Case Study Example

• Give the case study a personal touch by focusing on the CEO rather than the company itself.
• Use multimedia to engage website visitors as they read the case study.

2. " The Whole Package ," by IDEO

Here's a design company that knows how to lead with simplicity in its case studies. As soon as the visitor arrives at the page, they’re greeted with a big, bold photo and the title of the case study — which just so happens to summarize how IDEO helped its client. It summarizes the case study in three snippets: The challenge, the impact, and the outcome.

Immediately, IDEO communicates its impact — the company partnered with H&M to remove plastic from its packaging — but it doesn't stop there. As the user scrolls down, the challenge, impact, and progress are elaborated upon with comprehensive (but not overwhelming) copy that outlines what that process looked like, replete with quotes and intriguing visuals.

Key Learnings from the IDEO Case Study Example

• Split up the takeaways of your case studies into bite-sized sections.
• Always use visuals and images to enrich the case study experience, especially if it’s a comprehensive case study.

3. " Rozum Robotics intensifies its PR game with Awario ," by Awario

In this case study, Awario greets the user with a summary straight away — so if you’re feeling up to reading the entire case study, you can scan the snapshot and understand how the company serves its customers. The case study then includes jump links to several sections, such as "Company Profile," "Rozum Robotics' Pains," "Challenge," "Solution," and "Results and Improvements."

The sparse copy and prominent headings show that you don’t need a lot of elaborate information to show the value of your products and services. Like the other case study examples on this list, it includes visuals and quotes to demonstrate the effectiveness of the company’s efforts. The case study ends with a bulleted list that shows the results.

Key Learnings from the Awario Robotics Case Study Example

• Create a table of contents to make your case study easier to navigate.
• Include a bulleted list of the results you achieved for your client.

4. " Chevrolet DTU ," by Carol H. Williams

If you’ve worked with a company that’s well-known, use only the name in the title — like Carol H. Williams, one of the nation’s top advertising agencies, does here. The "DTU," stands for "Discover the Unexpected." It generates interest because you want to find out what the initials mean.

They keep your interest in this case study by using a mixture of headings, images, and videos to describe the challenges, objectives, and solutions of the project. The case study closes with a summary of the key achievements that Chevrolet’s DTU Journalism Fellows reached during the project.

Key Learnings from the Carol H. Williams Case Study Example

• If you’ve worked with a big brand before, consider only using the name in the title — just enough to pique interest.
• Use a mixture of headings and subheadings to guide users through the case study.

5. " How Fractl Earned Links from 931 Unique Domains for Porch.com in a Single Year ," by Fractl

Fractl uses both text and graphic design in their Porch.com case study to immerse the viewer in a more interesting user experience. For instance, as you scroll, you'll see the results are illustrated in an infographic-design form as well as the text itself.

Further down the page, they use icons like a heart and a circle to illustrate their pitch angles, and graphs to showcase their results. Rather than writing which publications have mentioned Porch.com during Fractl’s campaign, they incorporated the media outlets’ icons for further visual diversity.

Key Learnings from the Fractl Case Study Example

• Let pictures speak for you by incorporating graphs, logos, and icons all throughout the case study.
• Start the case study by right away stating the key results, like Fractl does, instead of putting the results all the way at the bottom.

6. " The Met ," by Fantasy

What's the best way to showcase the responsiveness and user interface of a website? Probably by diving right into it with a series of simple showcases— which is exactly what Fantasy does on their case study page for the Metropolitan Museum of Art. They keep the page simple and clean, inviting you to review their redesign of the Met’s website feature-by-feature.

Each section is simple, showing a single piece of the new website's interface so that users aren’t overwhelmed with information and can focus on what matters most.

If you're more interested in text, you can read the objective for each feature. Fantasy understands that, as a potential customer, this is all you need to know. Scrolling further, you're greeted with a simple "Contact Us" CTA.

Key Learnings from the Fantasy Case Study Example

• You don’t have to write a ton of text to create a great case study. Focus on the solution you delivered itself.
• Include a CTA at the bottom inviting visitors to contact you.

7. " Rovio: How Rovio Grew Into a Gaming Superpower ," by App Annie

If your client had a lot of positive things to say about you, take a note from App Annie’s Rovio case study and open up with a quote from your client. The case study also closes with a quote, so that the case study doesn’t seem like a promotion written by your marketing team but a story that’s taken straight from your client’s mouth. It includes a photo of a Rovio employee, too.

Another thing this example does well? It immediately includes a link to the product that Rovio used (namely, App Annie Intelligence) at the top of the case study. The case study closes with a call-to-action button prompting users to book a demo.

Key Learnings from the App Annie Case Study Example

• Feature quotes from your client at the beginning and end of the case study.
• Include a mention of the product right at the beginning and prompt users to learn more about the product.

8. " Embracing first-party data: 3 success stories from HubSpot ," by Think with Google

Google takes a different approach to text-focused case studies by choosing three different companies to highlight.

The case study is clean and easily scannable. It has sections for each company, with quotes and headers that clarify the way these three distinct stories connect. The simple format also uses colors and text that align with the Google brand.

Another differentiator is the focus on data. This case study is less than a thousand words, but it's packed with useful data points. Data-driven insights quickly and clearly show how the value of leveraging first-party data while prioritizing consumer privacy.

Key Learnings from the Think with Google Case Study Example

• A case study doesn’t need to be long or complex to be powerful.
• Clear data points are a quick and effective way to prove value.

9. " In-Depth Performance Marketing Case Study ," by Switch

Switch is an international marketing agency based in Malta that knocks it out of the park with this case study. Its biggest challenge is effectively communicating what it did for its client without ever revealing the client’s name. It also effectively keeps non-marketers in the loop by including a glossary of terms on page 4.

The PDF case study reads like a compelling research article, including titles like "In-Depth Performance Marketing Case Study," "Scenario," and "Approach," so that readers get a high-level overview of what the client needed and why they approached Switch. It also includes a different page for each strategy. For instance, if you’d only be interested in hiring Switch for optimizing your Facebook ads, you can skip to page 10 to see how they did it.

The PDF is fourteen pages long but features big fonts and plenty of white space, so viewers can easily skim it in only a few minutes.

Key Learnings from the Switch Case Study Example

• If you want to go into specialized information, include a glossary of terms so that non-specialists can easily understand.
• Close with a CTA page in your case study PDF and include contact information for prospective clients.

10. " Gila River ," by OH Partners

Let pictures speak for you, like OH Partners did in this case study. While you’ll quickly come across a heading and some text when you land on this case study page, you’ll get the bulk of the case study through examples of actual work OH Partners did for its client. You will see OH Partners’ work in a billboard, magazine, and video. This communicates to website visitors that if they work with OH Partners, their business will be visible everywhere.

And like the other case studies here, it closes with a summary of what the firm achieved for its client in an eye-catching way.

Key Learnings from the OH Partners Case Study Example

• Let the visuals speak by including examples of the actual work you did for your client — which is especially useful for branding and marketing agencies.
• Always close out with your achievements and how they impacted your client.

11. " Facing a Hater ," by Digitas

Digitas' case study page for Sprite’s #ILOVEYOUHATER campaign keeps it brief while communicating the key facts of Digitas’ work for the popular soda brand. The page opens with an impactful image of a hundred people facing a single man. It turns out, that man is the biggest "bully" in Argentina, and the people facing him are those whom he’s bullied before.

Scrolling down, it's obvious that Digitas kept Sprite at the forefront of their strategy, but more than that, they used real people as their focal point. They leveraged the Twitter API to pull data from Tweets that people had actually tweeted to find the identity of the biggest "hater" in the country. That turned out to be @AguanteElCofler, a Twitter user who has since been suspended.

Key Learnings from the Digitas Case Study Example

• If a video was part of your work for your client, be sure to include the most impactful screenshot as the heading.
• Don’t be afraid to provide details on how you helped your client achieve their goals, including the tools you leveraged.

12. " Better Experiences for All ," by HermanMiller

HermanMiller sells sleek, utilitarian furniture with no frills and extreme functionality, and that ethos extends to its case study page for a hospital in Dubai.

What first attracted me to this case study was the beautiful video at the top and the clean user experience. User experience matters a lot in a case study. It determines whether users will keep reading or leave. Another notable aspect of this case study is that the video includes closed-captioning for greater accessibility, and users have the option of expanding the CC and searching through the text.

HermanMiller’s case study also offers an impressive amount of information packed in just a few short paragraphs for those wanting to understand the nuances of their strategy. It closes out with a quote from their client and, most importantly, the list of furniture products that the hospital purchased from the brand.

Key Learnings from the HermanMiller Case Study Example

• Close out with a list of products that users can buy after reading the case study.
• Include accessibility features such as closed captioning and night mode to make your case study more user-friendly.

13. " Capital One on AWS ," by Amazon

Do you work continuously with your clients? Consider structuring your case study page like Amazon did in this stellar case study example. Instead of just featuring one article about Capital One and how it benefited from using AWS, Amazon features a series of articles that you can then access if you’re interested in reading more. It goes all the way back to 2016, all with different stories that feature Capital One’s achievements using AWS.

This may look unattainable for a small firm, but you don’t have to go to extreme measures and do it for every single one of your clients. You could choose the one you most wish to focus on and establish a contact both on your side and your client’s for coming up with the content. Check in every year and write a new piece. These don’t have to be long, either — five hundred to eight hundred words will do.

Key Learnings from the Amazon AWS Case Study Example

• Write a new article each year featuring one of your clients, then include links to those articles in one big case study page.
• Consider including external articles as well that emphasize your client’s success in their industry.

14. " HackReactor teaches the world to code #withAsana ," by Asana

While Asana's case study design looks text-heavy, there's a good reason. It reads like a creative story, told entirely from the customer's perspective.

For instance, Asana knows you won't trust its word alone on why this product is useful. So, they let Tony Phillips, HackReactor CEO, tell you instead: "We take in a lot of information. Our brains are awful at storage but very good at thinking; you really start to want some third party to store your information so you can do something with it."

Asana features frequent quotes from Phillips to break up the wall of text and humanize the case study. It reads like an in-depth interview and captivates the reader through creative storytelling. Even more, Asana includes in-depth detail about how HackReactor uses Asana. This includes how they build templates and workflows:

"There's a huge differentiator between Asana and other tools, and that’s the very easy API access. Even if Asana isn’t the perfect fit for a workflow, someone like me— a relatively mediocre software engineer—can add functionality via the API to build a custom solution that helps a team get more done."

Key Learnings from the Asana Example

• Include quotes from your client throughout the case study.
• Provide extensive detail on how your client worked with you or used your product.

15. " Rips Sewed, Brand Love Reaped ," by Amp Agency

Amp Agency's Patagonia marketing strategy aimed to appeal to a new audience through guerrilla marketing efforts and a coast-to-coast road trip. Their case study page effectively conveys a voyager theme, complete with real photos of Patagonia customers from across the U.S., and a map of the expedition. I liked Amp Agency's storytelling approach best. It captures viewers' attention from start to finish simply because it's an intriguing and unique approach to marketing.

Key Learnings from the Amp Agency Example

• Open up with a summary that communicates who your client is and why they reached out to you.
• Like in the other case study examples, you’ll want to close out with a quantitative list of your achievements.

16. " NetApp ," by Evisort

Evisort opens up its NetApp case study with an at-a-glance overview of the client. It’s imperative to always focus on the client in your case study — not on your amazing product and equally amazing team. By opening up with a snapshot of the client’s company, Evisort places the focus on the client.

This case study example checks all the boxes for a great case study that’s informative, thorough, and compelling. It includes quotes from the client and details about the challenges NetApp faced during the COVID pandemic. It closes out with a quote from the client and with a link to download the case study in PDF format, which is incredibly important if you want your case study to be accessible in a wider variety of formats.

Key Learnings from the Evisort Example

• Place the focus immediately on your client by including a snapshot of their company.
• Mention challenging eras, such as a pandemic or recession, to show how your company can help your client succeed even during difficult times.

17. " Copernicus Land Monitoring – CLC+ Core ," by Cloudflight

Including highly specialized information in your case study is an effective way to show prospects that you’re not just trying to get their business. You’re deep within their industry, too, and willing to learn everything you need to learn to create a solution that works specifically for them.

Cloudflight does a splendid job at that in its Copernicus Land Monitoring case study. While the information may be difficult to read at first glance, it will capture the interest of prospects who are in the environmental industry. It thus shows Cloudflight’s value as a partner much more effectively than a general case study would.

The page is comprehensive and ends with a compelling call-to-action — "Looking for a solution that automates, and enhances your Big Data system? Are you struggling with large datasets and accessibility? We would be happy to advise and support you!" The clean, whitespace-heavy page is an effective example of using a case study to capture future leads.

Key Learnings from the Cloudflight Case Study Example

• Don’t be afraid to get technical in your explanation of what you did for your client.
• Include a snapshot of the sales representative prospects should contact, especially if you have different sales reps for different industries, like Cloudflight does.

18. " Valvoline Increases Coupon Send Rate by 76% with Textel’s MMS Picture Texting ," by Textel

If you’re targeting large enterprises with a long purchasing cycle, you’ll want to include a wealth of information in an easily transferable format. That’s what Textel does here in its PDF case study for Valvoline. It greets the user with an eye-catching headline that shows the value of using Textel. Valvoline saw a significant return on investment from using the platform.

Another smart decision in this case study is highlighting the client’s quote by putting it in green font and doing the same thing for the client’s results because it helps the reader quickly connect the two pieces of information. If you’re in a hurry, you can also take a look at the "At a Glance" column to get the key facts of the case study, starting with information about Valvoline.

Key Learnings from the Textel Case Study Example

• Include your client’s ROI right in the title of the case study.
• Add an "At a Glance" column to your case study PDF to make it easy to get insights without needing to read all the text.

19. " Hunt Club and Happeo — a tech-enabled love story ," by Happeo

In this blog-post-like case study, Happeo opens with a quote from the client, then dives into a compelling heading: "Technology at the forefront of Hunt Club's strategy." Say you’re investigating Happeo as a solution and consider your firm to be technology-driven. This approach would spark your curiosity about why the client chose to work with Happeo. It also effectively communicates the software’s value proposition without sounding like it’s coming from an in-house marketing team.

Every paragraph is a quote written from the customer’s perspective. Later down the page, the case study also dives into "the features that changed the game for Hunt Club," giving Happeo a chance to highlight some of the platform’s most salient features.

Key Learnings from the Happeo Case Study Example

• Consider writing the entirety of the case study from the perspective of the customer.
• Include a list of the features that convinced your client to go with you.

20. " Red Sox Season Campaign ," by CTP Boston

What's great about CTP's case study page for their Red Sox Season Campaign is their combination of video, images, and text. A video automatically begins playing when you visit the page, and as you scroll, you'll see more embedded videos of Red Sox players, a compilation of print ads, and social media images you can click to enlarge.

At the bottom, it says "Find out how we can do something similar for your brand." The page is clean, cohesive, and aesthetically pleasing. It invites viewers to appreciate the well-roundedness of CTP's campaign for Boston's beloved baseball team.

Key Learnings from the CTP Case Study Example

• Include a video in the heading of the case study.
• Close with a call-to-action that makes leads want to turn into prospects.

21. " Acoustic ," by Genuine

Sometimes, simple is key. Genuine's case study for Acoustic is straightforward and minimal, with just a few short paragraphs, including "Reimagining the B2B website experience," "Speaking to marketers 1:1," and "Inventing Together." After the core of the case study, we then see a quote from Acoustic’s CMO and the results Genuine achieved for the company.

The simplicity of the page allows the reader to focus on both the visual aspects and the copy. The page displays Genuine's brand personality while offering the viewer all the necessary information they need.

• You don’t need to write a lot to create a great case study. Keep it simple.
• Always include quantifiable data to illustrate the results you achieved for your client.

22. " Using Apptio Targetprocess Automated Rules in Wargaming ," by Apptio

Apptio’s case study for Wargaming summarizes three key pieces of information right at the beginning: The goals, the obstacles, and the results.

Readers then have the opportunity to continue reading — or they can walk away right then with the information they need. This case study also excels in keeping the human interest factor by formatting the information like an interview.

The piece is well-organized and uses compelling headers to keep the reader engaged. Despite its length, Apptio's case study is appealing enough to keep the viewer's attention. Every Apptio case study ends with a "recommendation for other companies" section, where the client can give advice for other companies that are looking for a similar solution but aren’t sure how to get started.

Key Learnings from the Apptio Case Study Example

• Put your client in an advisory role by giving them the opportunity to give recommendations to other companies that are reading the case study.
• Include the takeaways from the case study right at the beginning so prospects quickly get what they need.

23. " Airbnb + Zendesk: building a powerful solution together ," by Zendesk

Zendesk's Airbnb case study reads like a blog post, and focuses equally on Zendesk and Airbnb, highlighting a true partnership between the companies. To captivate readers, it begins like this: "Halfway around the globe is a place to stay with your name on it. At least for a weekend."

The piece focuses on telling a good story and provides photographs of beautiful Airbnb locations. In a case study meant to highlight Zendesk's helpfulness, nothing could be more authentic than their decision to focus on Airbnb's service in such great detail.

Key Learnings from the Zendesk Case Study Example

• Include images of your client’s offerings — not necessarily of the service or product you provided. Notice how Zendesk doesn’t include screenshots of its product.
• Include a call-to-action right at the beginning of the case study. Zendesk gives you two options: to find a solution or start a trial.

24. " Biobot Customer Success Story: Rollins College, Winter Park, Florida ," by Biobot

Like some of the other top examples in this list, Biobot opens its case study with a quote from its client, which captures the value proposition of working with Biobot. It mentions the COVID pandemic and goes into detail about the challenges the client faced during this time.

This case study is structured more like a news article than a traditional case study. This format can work in more formal industries where decision-makers need to see in-depth information about the case. Be sure to test different methods and measure engagement .

Key Learnings from the Biobot Case Study Example

• Mention environmental, public health, or economic emergencies and how you helped your client get past such difficult times.
• Feel free to write the case study like a normal blog post, but be sure to test different methods to find the one that best works for you.

25. " Discovering Cost Savings With Efficient Decision Making ," by Gartner

You don't always need a ton of text or a video to convey your message — sometimes, you just need a few paragraphs and bullet points. Gartner does a fantastic job of quickly providing the fundamental statistics a potential customer would need to know, without boggling down their readers with dense paragraphs. The case study closes with a shaded box that summarizes the impact that Gartner had on its client. It includes a quote and a call-to-action to "Learn More."

Key Learnings from the Gartner Case Study Example

• Feel free to keep the case study short.
• Include a call-to-action at the bottom that takes the reader to a page that most relates to them.

26. " Bringing an Operator to the Game ," by Redapt

This case study example by Redapt is another great demonstration of the power of summarizing your case study’s takeaways right at the start of the study. Redapt includes three easy-to-scan columns: "The problem," "the solution," and "the outcome." But its most notable feature is a section titled "Moment of clarity," which shows why this particular project was difficult or challenging.

The section is shaded in green, making it impossible to miss. Redapt does the same thing for each case study. In the same way, you should highlight the "turning point" for both you and your client when you were working toward a solution.

Key Learnings from the Redapt Case Study Example

• Highlight the turning point for both you and your client during the solution-seeking process.
• Use the same structure (including the same headings) for your case studies to make them easy to scan and read.

27. " Virtual Call Center Sees 300% Boost In Contact Rate ," by Convoso

Convoso’s PDF case study for Digital Market Media immediately mentions the results that the client achieved and takes advantage of white space. On the second page, the case study presents more influential results. It’s colorful and engaging and closes with a spread that prompts readers to request a demo.

Key Learnings from the Convoso Case Study Example

• List the results of your work right at the beginning of the case study.
• Use color to differentiate your case study from others. Convoso’s example is one of the most colorful ones on this list.

28. " Ensuring quality of service during a pandemic ," by Ericsson

Ericsson’s case study page for Orange Spain is an excellent example of using diverse written and visual media — such as videos, graphs, and quotes — to showcase the success a client experienced. Throughout the case study, Ericsson provides links to product and service pages users might find relevant as they’re reading the study.

For instance, under the heading "Preloaded with the power of automation," Ericsson mentions its Ericsson Operations Engine product, then links to that product page. It closes the case study with a link to another product page.

Key Learnings from the Ericsson Case Study Example

• Link to product pages throughout the case study so that readers can learn more about the solution you offer.
• Use multimedia to engage users as they read the case study.

Start creating your case study.

Now that you've got a great list of examples of case studies, think about a topic you'd like to write about that highlights your company or work you did with a customer.

A customer’s success story is the most persuasive marketing material you could ever create. With a strong portfolio of case studies, you can ensure prospects know why they should give you their business.

Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.

Don't forget to share this post!

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9 Creative Case Study Presentation Examples & Templates

Learn from proven case study presentation examples and best practices how to get creative, stand out, engage your audience, excite action, and drive results.

9 minute read

helped business professionals at:

Short answer

What makes a good case study presentation?

A good case study presentation has an engaging story, a clear structure, real data, visual aids, client testimonials, and a strong call to action. It informs and inspires, making the audience believe they can achieve similar results.

Dull case studies can cost you clients.

A boring case study presentation doesn't just risk putting your audience to sleep—it can actually stifle your growth, leading to lost sales and overlooked opportunities. When your case study fails to inspire, it's your bottom line that suffers.

Interactive elements are the secret sauce for successful case study presentations.

They not only increase reader engagement by 22% but also lead to a whopping 41% more decks being read fully, proving that the winning deck is not a monologue but a conversation that involves the reader.

Benefits of including interactive elements in your case study presentation

More decks read in full

Longer average reading time

In this post, I’ll help you shape your case studies into compelling narratives that hook your audience, make your successes shine, and drive the results you're aiming for.

Let’s go!

How to create a case study presentation that drives results?

Crafting a case study presentation that truly drives results is about more than just data—it's about storytelling, engagement, and leading your audience down the sales funnel.

Here's how you can do it:

Tell a story: Each case study should follow a narrative arc. Start with the problem, introduce your solution, and showcase the results. Make it compelling and relatable.

Leverage data: Hard numbers build credibility. Use them to highlight your successes and reinforce your points.

Use visuals: Images, infographics, and videos can enhance engagement, making complex information more digestible and memorable.

Add interactive elements: Make your presentation a two-way journey. Tools like tabs and live data calculators can increase time spent on your deck by 22% and the number of full reads by 41% .

Finish with a strong call-to-action: Every good story needs a conclusion. Encourage your audience to take the next step in their buyer journey with a clear, persuasive call-to-action.

Here's a visual representation of what a successful case study presentation should do:

How to write an engaging case study presentation?

Creating an engaging case study presentation involves strategic storytelling, understanding your audience, and sparking action. In this guide, I'll cover the essentials to help you write a compelling narrative that drives results.

What is the best format for a business case study presentation?

4 best format types for a business case study presentation:

• Problem-solution case study
• Before-and-after case study
• Success story case study
• Interview style case study

Each style has unique strengths, so pick one that aligns best with your story and audience. For a deeper dive into these formats, check out our detailed blog post on case study format types .

I also recommend watching this video breaking down the 9-step process for writing a case study:

What to include in a case study presentation?

An effective case study presentation contains 7 key elements:

• Introduction
• Company overview
• The problem/challenge
• Your solution
• Customer quotes/testimonials

To learn more about what should go in each of these sections, check out our post on what is a case study .

How to write a compelling narrative for your case study presentation?

Storytelling is the heart of an engaging case study presentation. It involves more than just stringing events together. You should weave an emotional journey that your audience can relate to.

Begin with the challenge —illustrate the magnitude of the problem that was faced. Then, introduce your solution as the hero that comes to the rescue.

As you progress, ensure your narrative highlights the transformative journey from the problem state to the successful outcome.

Here’s our recommended storyline framework:

How to motivate readers to take action?

Based on BJ Fogg's behavior model , successful motivation involves 3 components:

Motivation is all about highlighting the benefits. Paint a vivid picture of the transformative results achieved using your solution. Use compelling data and emotive testimonials to amplify the desire for similar outcomes, therefore boosting your audience's motivation.

Ability refers to making the desired action easy to perform. Show how straightforward it is to implement your solution. Use clear language, break down complex ideas, and reinforce the message that success is not just possible, but also readily achievable with your offering.

Prompt is your powerful call-to-action (CTA), the spark that nudges your audience to take the next step. Ensure your CTA is clear, direct, and tied into the compelling narrative you've built. It should leave your audience with no doubt about what to do next and why they should do it.

Here’s how you can do it with Storydoc:

How to adapt your presentation for your specific audience?

Every audience is different, and a successful case study presentation speaks directly to its audience's needs, concerns, and desires.

Understanding your audience is crucial. This involves researching their pain points, their industry jargon, their ambitions, and their fears.

Then, tailor your presentation accordingly. Highlight how your solution addresses their specific problems. Use language and examples they're familiar with. Show them how your product or service can help them reach their goals.

A case study presentation that's tailor-made for its audience is not just a presentation—it's a conversation that resonates, engages, and convinces.

How to design a great case study presentation?

A powerful case study presentation is not only about the story you weave—it's about the visual journey you create.

Let's navigate through the design strategies that can transform your case study presentation into a gripping narrative.

Add interactive elements

Static design has long been the traditional route for case study presentations—linear, unchanging, a one-size-fits-all solution.

However, this has been a losing approach for a while now. Static content is killing engagement, but interactive design will bring it back to life.

It invites your audience into an evolving, immersive experience, transforming them from passive onlookers into active participants.

Which of these presentations would you prefer to read?

Use narrated content design (scrollytelling)

Scrollytelling combines the best of scrolling and storytelling. This innovative approach offers an interactive narrated journey controlled with a simple scroll.

It lets you break down complex content into manageable chunks and empowers your audience to control their reading pace.

To make this content experience available to everyone, our founder, Itai Amoza, collaborated with visualization scientist Prof. Steven Franconeri to incorporate scrollytelling into Storydoc.

This collaboration led to specialized storytelling slides that simplify content and enhance engagement (which you can find and use in Storydoc).

Here’s an example of Storydoc scrollytelling:

Bring your case study to life with multimedia

Multimedia brings a dynamic dimension to your presentation. Video testimonials lend authenticity and human connection. Podcast interviews add depth and diversity, while live graphs offer a visually captivating way to represent data.

Each media type contributes to a richer, more immersive narrative that keeps your audience engaged from beginning to end.

Prioritize mobile-friendly design

In an increasingly mobile world, design must adapt. Avoid traditional, non-responsive formats like PPT, PDF, and Word.

Opt for a mobile-optimized design that guarantees your presentation is always at its best, regardless of the device.

As a significant chunk of case studies are opened on mobile, this ensures wider accessibility and improved user experience , demonstrating respect for your audience's viewing preferences.

Here’s what a traditional static presentation looks like as opposed to a responsive deck:

Streamline the design process

Creating a case study presentation usually involves wrestling with a website builder.

It's a dance that often needs several partners - designers to make it look good, developers to make it work smoothly, and plenty of time to bring it all together.

Building, changing, and personalizing your case study can feel like you're climbing a mountain when all you need is to cross a hill.

By switching to Storydoc’s interactive case study creator , you won’t need a tech guru or a design whizz, just your own creativity.

You’ll be able to create a customized, interactive presentation for tailored use in sales prospecting or wherever you need it without the headache of mobilizing your entire team.

Storydoc will automatically adjust any change to your presentation layout, so you can’t break the design even if you tried.

Case study presentation examples that engage readers

Let’s take a deep dive into some standout case studies.

These examples go beyond just sharing information – they're all about captivating and inspiring readers. So, let’s jump in and uncover the secret behind what makes them so effective.

What makes this deck great:

• A video on the cover slide will cause 32% more people to interact with your case study .
• The running numbers slide allows you to present the key results your solution delivered in an easily digestible way.
• The ability to include 2 smart CTAs gives readers the choice between learning more about your solution and booking a meeting with you directly.

Light mode case study

• The ‘read more’ button is perfect if you want to present a longer case without overloading readers with walls of text.
• The timeline slide lets you present your solution in the form of a compelling narrative.
• A combination of text-based and visual slides allows you to add context to the main insights.

Marketing case study

• Tiered slides are perfect for presenting multiple features of your solution, particularly if they’re relevant to several use cases.
• Easily customizable slides allow you to personalize your case study to specific prospects’ needs and pain points.
• The ability to embed videos makes it possible to show your solution in action instead of trying to describe it purely with words.

UX case study

• Various data visualization components let you present hard data in a way that’s easier to understand and follow.
• The option to hide text under a 'Read more' button is great if you want to include research findings or present a longer case study.
• Content segmented using tabs , which is perfect if you want to describe different user research methodologies without overwhelming your audience.

Business case study

• Library of data visualization elements to choose from comes in handy for more data-heavy case studies.
• Ready-to-use graphics and images which can easily be replaced using our AI assistant or your own files.
• Information on the average reading time in the cover reduces bounce rate by 24% .

Modern case study

• Dynamic variables let you personalize your deck at scale in just a few clicks.
• Logo placeholder that can easily be replaced with your prospect's logo for an added personal touch.
• Several text placeholders that can be tweaked to perfection with the help of our AI assistant to truly drive your message home.

Real estate case study

• Plenty of image placeholders that can be easily edited in a couple of clicks to let you show photos of your most important listings.
• Data visualization components can be used to present real estate comps or the value of your listings for a specific time period.
• Interactive slides guide your readers through a captivating storyline, which is key in a highly-visual industry like real estate .

Medical case study

• Image and video placeholders are perfect for presenting your solution without relying on complex medical terminology.
• The ability to hide text under an accordion allows you to include research or clinical trial findings without overwhelming prospects with too much information.
• Clean interactive design stands out in a sea of old-school medical case studies, making your deck more memorable for prospective clients.

Dark mode case study

• The timeline slide is ideal for guiding readers through an attention-grabbing storyline or explaining complex processes.
• Dynamic layout with multiple image and video placeholders that can be replaced in a few clicks to best reflect the nature of your business.
• Testimonial slides that can easily be customized with quotes by your past customers to legitimize your solution in the eyes of prospects.

Grab a case study presentation template

Creating an effective case study presentation is not just about gathering data and organizing it in a document. You need to weave a narrative, create an impact, and most importantly, engage your reader.

So, why start from zero when interactive case study templates can take you halfway up?

Instead of wrestling with words and designs, pick a template that best suits your needs, and watch your data transform into an engaging and inspiring story.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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Facebook Lead Ads: Best Practices and Case Studies

Tired of running Lead Ad campaigns on Facebook with little success? Maybe changing your approach will help.

People often complain that Facebook doesn’t offer quality leads. You might have heard that you either need to spend a lot of money on Facebook or turn to other platforms to get better leads.  But most of the times, generating low quality leads has nothing to do with the platform.

No platform can guarantee satisfactory results if a Lead Ad takes the wrong approach. And keep in mind that Facebook is still one of the best platforms to generate leads because of its massive user base and daily engagement rates. 

But the question is, how can you run effective lead generation campaigns on Facebook? 

For a start, we can learn from analysing some success stories with Facebook Lead Ads. 

In this article, we’ll discuss the best practices of Facebook Lead Ads and explore some case studies – plus reasons behind their success. By the end, you’ll have a clearer direction on how to run your campaign successfully.  

What makes a successful Facebook Lead Ad?

Facebook is a great platform to collect leads, but at the same time, it’s highly competitive. Therefore, generating leads successfully through Facebook Lead Ads requires more than just knowing how to create and publish an ad . Successful ads target the right people, attract them, and guide them through the process smoothly. 

However, it doesn’t take a lot of time and effort to learn and implement these practices in your lead ads. Here are the most important ones you should know.     

Targeting the right audience

Conveying the message to the right audience is the most important part of any promotional activity. It’s essential to ensure that your Lead Ad is targeting the right people. In order to do that, you’ll need to allocate some time to understand your audience, including their problems, preferences, and general profiles. This not only helps you during the ad creation step where you specify a target audience based on demographics, but also guides you in creating relatable and relevant messages. 

Using visually appealing design

As people scroll through the content really fast, your ad should have a wow factor that stops them from scrolling further. People only interact with visually appealing content. To capitalise on this, your ad creative should be attention-grabbing. It includes eye-catching images or videos and concise text that complements the visuals. High-quality graphics compiled with compelling ad copy can compel users to pause and consider your offer.

Simplifying your forms 

The goal of a Lead Ad is to generate leads. Though it sounds simple enough, there’s a catch: people are often reluctant to share their personal information. However, this hesitation can be mitigated by asking for only the most essential information. The less time and effort it requires to fill out the form, the more likely users will complete the form and click ‘Submit’.

Optimising ads for mobile 

With more than half of Facebook’s users accessing the platform from their mobile devices, you should want to optimise your ads for mobile. Therefore, make sure that your forms load fast and are also easy to fill out and complete on smaller screens. Remember, poorly formatted forms can lead to frustrated users and missed opportunities. Facebook Lead Ads are responsive by default, but always ensure they work just as well on smaller devices. 

Including clear call-to-actions

A Call-to-Action (CTA) button is not just an instruction, it’s a persuasive tool designed to encourage users to take action. Ensure your CTA button is clear, concise, and tells users exactly what they’ll get after clicking.

Testing and optimising regularly

The key to any successful marketing strategy lies in continuous testing and optimisation. Without creating and testing different versions of your ad, you’ll never be able to make the most of your campaign. Experimenting with different visuals, ad copy, CTAs, and forms helps you determine what resonates best with your audience. Use Facebook’s built-in A/B testing tool to compare different ad versions, and make informed decisions based on their performance to improve your lead generation efforts. 

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Successful Facebook Lead Ads: Case studies 

Let’s take a look at some successful Facebook Lead Ads examples and discuss the best practices that helped them achieve their desired results. 

1. Mira Clinic 

Mira Clinic, a Turkey-based cosmetic dentistry and plastic surgery clinic, ran a lead generation campaign featuring testimonial videos of clients and influencers. They A/B tested the ad, one with Leads Optimisation and the other with Conversion Leads Optimisation. As a result, conversion leads optimisation helped them generate 48% more quality leads.   

Elements of success

• Targeting the right audience : Mira clinic knows who their audience is, and as a result, they were successful in targeting them with the right message 
• Attention grabbing Ad Creative : The use of video with a compelling message worked perfectly to grab the attention of the target customers. 
• A/B testing : Testing various versions helped them find the one that generates quality leads. As a result they ended up generating 48% more quality leads, with each lead costing 36% lower.   

2. OSK Property 

This Malaysian real estate developer ran a Facebook Lead Ad campaign and earned 3 times more leads with Facebook Lead Ads using the right communication channel. They ran a split test comparing two lead-generation campaigns using the same creative – one campaign showing a form pre-filled with information from their Facebook profile, while the other redirected customers to automated question-and-answer experience on messenger. 

With the split test, they identified that though the ad creative was successful in attracting target audience, lead generation on messenger generated more quality leads. 

• Right targeting and messaging : With a message that resonates with their consumer base, OSK property successfully grabbed the attention of their audience 
• A/B testing and finding the right lead generation channel : Testing two different versions offering two different user journeys, the company figured out which approach their customers preferred. As a result, they were able to generate 3 times more qualified leads through Facebook messenger. 

The European FinTech company, SumUp, managed to generate quality leads and reduce its cost per lead by using lead filtering with Instant Forms. 

The company had been generating a huge amount of leads through Facebook Lead Ads. But there was an issue: Of all the collected leads, very few were quality leads. As a result, cost per lead was high. As they were struggling to attract accurate leads, they decided to test Lead Ads with a new feature – lead filtering. 

Lead filtering allows businesses to include a customised qualifying question in the Lead Form before people can submit their information. Thus, SumUp added a question, “Are you a business owner?” to their form. The question helped them filter the audience and collect quality leads by discouraging non business owners from completing the form. 

• Attention grabbing ad design : With an attention grabbing ad design, SumUp was able to attract a huge number of leads on Facebook.  
• A/B testing : Although the ads were collecting a lot of leads, there were very few quality leads, causing higher cost per lead. To fix that, they A/B tested their Lead Form with a new feature called lead filtering. Lead filtering helped collect quality leads and decrease cost per lead. 

4. Additive

Additive is a hotel marketing and sales automation agency. Running Lead Ads on Facebook helped them double their conversion rate and increase qualified leads by 3.7 times.

Additive’s ads featured stunning images of the luxury resorts and people. It also highlighted a €30 voucher for anyone who signed up. Additionally, they made the lead form submission process easier by using pre-filled lead forms with the customer’s name and email addresses added in already. They then conducted a multi-cell A/B test on different ad creatives which helped them identify the most engaging one.

• Stunning ad creative and enticing message : Additive used vibrant and high-quality graphics to grab the attention of people, and it proved to be a success. Plus, the enticing message in the form of a discount encouraged more people to click on the ad.  
• Simple lead form : Effortless lead form helped users to easily submit the form (details already filled out for them), resulting in a good conversion rate. 
• A/B testing : Testing different ad creatives helped Additive identify the best performing design. As a result, they were able to maximise lead generation. 

And now it’s your turn!

Now that you know how to create and run successful Lead Ad campaigns on Facebook, go for it! On that note, you probably also want your next steps to run just as smoothly. After generating your leads, your primary goal is to convert as many of them as you can into paying customers. And you might already know that running the sales process manually causes delays and human errors, leading to missed opportunities . 

Privyr is a mobile-first CRM that helps you run your sales process smoothly from your mobile phone. It seamlessly integrates with your Facebook Lead Ads and automatically imports new leads into your device, allowing you to contact them right away on popular messaging apps like WhatsApp. Not only that, the app also helps you set an effective follow up schedule based on your interactions with leads, personalise and streamline the messaging process, and easily distribute leads to your team members.

It’s super fast and easy to set up automated downloads and lead alerts for your Facebook Lead Ads, right from your phone. Watch our step-by-step guide above.

Sounds interesting? Try Privyr for free today .      

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A writer from the heart and marketer from the mind, Michael writes to help businesses implement effective sales and marketing strategies.

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