example of research design mixed method

• What is mixed methods research?

Last updated

20 February 2023

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Miroslav Damyanov

By blending both quantitative and qualitative data, mixed methods research allows for a more thorough exploration of a research question. It can answer complex research queries that cannot be solved with either qualitative or quantitative research .

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Mixed methods research combines the elements of two types of research: quantitative and qualitative.

Quantitative data is collected through the use of surveys and experiments, for example, containing numerical measures such as ages, scores, and percentages. 

Qualitative data involves non-numerical measures like beliefs, motivations, attitudes, and experiences, often derived through interviews and focus group research to gain a deeper understanding of a research question or phenomenon.

Mixed methods research is often used in the behavioral, health, and social sciences, as it allows for the collection of numerical and non-numerical data.

• When to use mixed methods research

Mixed methods research is a great choice when quantitative or qualitative data alone will not sufficiently answer a research question. By collecting and analyzing both quantitative and qualitative data in the same study, you can draw more meaningful conclusions. 

There are several reasons why mixed methods research can be beneficial, including generalizability, contextualization, and credibility. 

For example, let's say you are conducting a survey about consumer preferences for a certain product. You could collect only quantitative data, such as how many people prefer each product and their demographics. Or you could supplement your quantitative data with qualitative data, such as interviews and focus groups , to get a better sense of why people prefer one product over another.

It is important to note that mixed methods research does not only mean collecting both types of data. Rather, it also requires carefully considering the relationship between the two and method flexibility.

You may find differing or even conflicting results by combining quantitative and qualitative data . It is up to the researcher to then carefully analyze the results and consider them in the context of the research question to draw meaningful conclusions.

When designing a mixed methods study, it is important to consider your research approach, research questions, and available data. Think about how you can use different techniques to integrate the data to provide an answer to your research question.

• Mixed methods research design

A mixed methods research design  is   an approach to collecting and analyzing both qualitative and quantitative data in a single study.

Mixed methods designs allow for method flexibility and can provide differing and even conflicting results. Examples of mixed methods research designs include convergent parallel, explanatory sequential, and exploratory sequential.

By integrating data from both quantitative and qualitative sources, researchers can gain valuable insights into their research topic . For example, a study looking into the impact of technology on learning could use surveys to measure quantitative data on students' use of technology in the classroom. At the same time, interviews or focus groups can provide qualitative data on students' experiences and opinions.

• Types of mixed method research designs

Researchers often struggle to put mixed methods research into practice, as it is challenging and can lead to research bias. Although mixed methods research can reveal differences or conflicting results between studies, it can also offer method flexibility.

Designing a mixed methods study can be broken down into four types: convergent parallel, embedded, explanatory sequential, and exploratory sequential.

Convergent parallel

The convergent parallel design is when data collection and analysis of both quantitative and qualitative data occur simultaneously and are analyzed separately. This design aims to create mutually exclusive sets of data that inform each other. 

For example, you might interview people who live in a certain neighborhood while also conducting a survey of the same people to determine their satisfaction with the area.

Embedded design

The embedded design is when the quantitative and qualitative data are collected simultaneously, but the qualitative data is embedded within the quantitative data. This design is best used when you want to focus on the quantitative data but still need to understand how the qualitative data further explains it.

For instance, you may survey students about their opinions of an online learning platform and conduct individual interviews to gain further insight into their responses.

Explanatory sequential design

In an explanatory sequential design, quantitative data is collected first, followed by qualitative data. This design is used when you want to further explain a set of quantitative data with additional qualitative information.

An example of this would be if you surveyed employees at a company about their satisfaction with their job and then conducted interviews to gain more information about why they responded the way they did.

Exploratory sequential design

The exploratory sequential design collects qualitative data first, followed by quantitative data. This type of mixed methods research is used when the goal is to explore a topic before collecting any quantitative data.

An example of this could be studying how parents interact with their children by conducting interviews and then using a survey to further explore and measure these interactions.

Integrating data in mixed methods studies can be challenging, but it can be done successfully with careful planning.

No matter which type of design you choose, understanding and applying these principles can help you draw meaningful conclusions from your research.

• Strengths of mixed methods research

Mixed methods research designs combine the strengths of qualitative and quantitative data, deepening and enriching qualitative results with quantitative data and validating quantitative findings with qualitative data. This method offers more flexibility in designing research, combining theory generation and hypothesis testing, and being less tied to disciplines and established research paradigms.

Take the example of a study examining the impact of exercise on mental health. Mixed methods research would allow for a comprehensive look at the issue from different angles. 

Researchers could begin by collecting quantitative data through surveys to get an overall view of the participants' levels of physical activity and mental health. Qualitative interviews would follow this to explore the underlying dynamics of participants' experiences of exercise, physical activity, and mental health in greater detail.

Through a mixed methods approach, researchers could more easily compare and contrast their results to better understand the phenomenon as a whole.  

Additionally, mixed methods research is useful when there are conflicting or differing results in different studies. By combining both quantitative and qualitative data, mixed methods research can offer insights into why those differences exist.

For example, if a quantitative survey yields one result while a qualitative interview yields another, mixed methods research can help identify what factors influence these differences by integrating data from both sources.

Overall, mixed methods research designs offer a range of advantages for studying complex phenomena. They can provide insight into different elements of a phenomenon in ways that are not possible with either qualitative or quantitative data alone. Additionally, they allow researchers to integrate data from multiple sources to gain a deeper understanding of the phenomenon in question.  

• Challenges of mixed methods research

Mixed methods research is labor-intensive and often requires interdisciplinary teams of researchers to collaborate. It also has the potential to cost more than conducting a stand alone qualitative or quantitative study . 

Interpreting the results of mixed methods research can be tricky, as it can involve conflicting or differing results. Researchers must find ways to systematically compare the results from different sources and methods to avoid bias.

For example, imagine a situation where a team of researchers has employed an explanatory sequential design for their mixed methods study. After collecting data from both the quantitative and qualitative stages, the team finds that the two sets of data provide differing results. This could be challenging for the team, as they must now decide how to effectively integrate the two types of data in order to reach meaningful conclusions. The team would need to identify method flexibility and be strategic when integrating data in order to draw meaningful conclusions from the conflicting results.

• Advanced frameworks in mixed methods research

Mixed methods research offers powerful tools for investigating complex processes and systems, such as in health and healthcare.

Besides the three basic mixed method designs—exploratory sequential, explanatory sequential, and convergent parallel—you can use one of the four advanced frameworks to extend mixed methods research designs. These include multistage, intervention, case study , and participatory. 

This framework mixes qualitative and quantitative data collection methods in stages to gather a more nuanced view of the research question. An example of this is a study that first has an online survey to collect initial data and is followed by in-depth interviews to gain further insights.

Intervention

This design involves collecting quantitative data and then taking action, usually in the form of an intervention or intervention program. An example of this could be a research team who collects data from a group of participants, evaluates it, and then implements an intervention program based on their findings .

This utilizes both qualitative and quantitative research methods to analyze a single case. The researcher will examine the specific case in detail to understand the factors influencing it. An example of this could be a study of a specific business organization to understand the organizational dynamics and culture within the organization.

Participatory

This type of research focuses on the involvement of participants in the research process. It involves the active participation of participants in formulating and developing research questions, data collection, and analysis.

An example of this could be a study that involves forming focus groups with participants who actively develop the research questions and then provide feedback during the data collection and analysis stages.

The flexibility of mixed methods research designs means that researchers can choose any combination of the four frameworks outlined above and other methodologies , such as convergent parallel, explanatory sequential, and exploratory sequential, to suit their particular needs.

Through this method's flexibility, researchers can gain multiple perspectives and uncover differing or even conflicting results when integrating data.

When it comes to integration at the methods level, there are four approaches.

Connecting involves collecting both qualitative and quantitative data during different phases of the research.

Building involves the collection of both quantitative and qualitative data within a single phase.

Merging involves the concurrent collection of both qualitative and quantitative data.

Embedding involves including qualitative data within a quantitative study or vice versa.

• Techniques for integrating data in mixed method studies

Integrating data is an important step in mixed methods research designs. It allows researchers to gain further understanding from their research and gives credibility to the integration process. There are three main techniques for integrating data in mixed methods studies: triangulation protocol, following a thread, and the mixed methods matrix.

Triangulation protocol

This integration method combines different methods with differing or conflicting results to generate one unified answer.

For example, if a researcher wanted to know what type of music teenagers enjoy listening to, they might employ a survey of 1,000 teenagers as well as five focus group interviews to investigate this. The results might differ; the survey may find that rap is the most popular genre, whereas the focus groups may suggest rock music is more widely listened to. 

The researcher can then use the triangulation protocol to come up with a unified answer—such as that both rap and rock music are popular genres for teenage listeners. 

Following a thread

This is another method of integration where the researcher follows the same theme or idea from one method of data collection to the next. 

A research design that follows a thread starts by collecting quantitative data on a specific issue, followed by collecting qualitative data to explain the results. This allows whoever is conducting the research to detect any conflicting information and further look into the conflicting information to understand what is really going on.

For example, a researcher who used this research method might collect quantitative data about how satisfied employees are with their jobs at a certain company, followed by qualitative interviews to investigate why job satisfaction levels are low. They could then use the results to explore any conflicting or differing results, allowing them to gain a deeper understanding of job satisfaction at the company. 

By following a thread, the researcher can explore various research topics related to the original issue and gain a more comprehensive view of the issue.

Mixed methods matrix

This technique is a visual representation of the different types of mixed methods research designs and the order in which they should be implemented. It enables researchers to quickly assess their research design and adjust it as needed. 

The matrix consists of four boxes with four different types of mixed methods research designs: convergent parallel, explanatory sequential, exploratory sequential, and method flexibility. 

For example, imagine a researcher who wanted to understand why people don't exercise regularly. To answer this question, they could use a convergent parallel design, collecting both quantitative (e.g., survey responses) and qualitative (e.g., interviews) data simultaneously.

If the researcher found conflicting results, they could switch to an explanatory sequential design and collect quantitative data first, then follow up with qualitative data if needed. This way, the researcher can make adjustments based on their findings and integrate their data more effectively.

Mixed methods research is a powerful tool for understanding complex research topics. Using qualitative and quantitative data in one study allows researchers to understand their subject more deeply. 

Mixed methods research designs such as convergent parallel, explanatory sequential, and exploratory sequential provide method flexibility, enabling researchers to collect both types of data while avoiding the limitations of either approach alone.

However, it's important to remember that mixed methods research can produce differing or even conflicting results, so it's important to be aware of the potential pitfalls and take steps to ensure that data is being correctly integrated. If used effectively, mixed methods research can offer valuable insight into topics that would otherwise remain largely unexplored.

What is an example of mixed methods research?

An example of mixed methods research is a study that combines quantitative and qualitative data. This type of research uses surveys, interviews, and observations to collect data from multiple sources.

Which sampling method is best for mixed methods?

It depends on the research objectives, but a few methods are often used in mixed methods research designs. These include snowball sampling, convenience sampling, and purposive sampling. Each method has its own advantages and disadvantages.

What is the difference between mixed methods and multiple methods?

Mixed methods research combines quantitative and qualitative data in a single study. Multiple methods involve collecting data from different sources, such as surveys and interviews, but not necessarily combining them into one analysis. Mixed methods offer greater flexibility but can lead to differing or conflicting results when integrating data.

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Mixed Methods Research – Types & Analysis

Table of Contents

Mixed Methods Research

Mixed methods research is an approach to research that combines both quantitative and qualitative research methods in a single study or research project. It is a methodological approach that involves collecting and analyzing both numerical (quantitative) and narrative (qualitative) data to gain a more comprehensive understanding of a research problem.

Types of Mixed Research

There are different types of mixed methods research designs that researchers can use, depending on the research question, the available data, and the resources available. Here are some common types:

Convergent Parallel Design

This design involves collecting both qualitative and quantitative data simultaneously, analyzing them separately, and then merging the findings to draw conclusions. The qualitative and quantitative data are given equal weight, and the findings are integrated during the interpretation phase.

Sequential Explanatory Design

In this design, the researcher collects and analyzes quantitative data first, and then uses qualitative data to explain or elaborate on the quantitative findings. The researcher may use the qualitative data to clarify unexpected or contradictory results from the quantitative analysis.

Sequential Exploratory Design

This design involves collecting qualitative data first, analyzing it, and then collecting and analyzing quantitative data to confirm or refute the qualitative findings. Qualitative data are used to generate hypotheses that are tested using quantitative data.

Concurrent Triangulation Design

This design involves collecting both qualitative and quantitative data concurrently and then comparing the results to find areas of agreement and disagreement. The findings are integrated during the interpretation phase to provide a more comprehensive understanding of the research question.

Concurrent Nested Design

This design involves collecting one type of data as the primary method and then using the other type of data to elaborate or clarify the primary data. For example, a researcher may use quantitative data as the primary method and qualitative data as a secondary method to provide more context and detail.

Transformative Design

This design involves using mixed methods research to not only understand the research question but also to bring about social change or transformation. The research is conducted in collaboration with stakeholders and aims to generate knowledge that can be used to improve policies, programs, and practices.

Concurrent Embedded Design

Concurrent embedded design is a type of mixed methods research design in which one type of data is embedded within another type of data. This design involves collecting both quantitative and qualitative data simultaneously, with one type of data being the primary method and the other type of data being the secondary method. The secondary method is embedded within the primary method, meaning that it is used to provide additional information or to clarify the primary data.

Data Collection Methods

Here are some common data collection methods used in mixed methods research:

Surveys are a common quantitative data collection method used in mixed methods research. Surveys involve collecting standardized responses to a set of questions from a sample of participants. Surveys can be conducted online, in person, or over the phone.

Interviews are a qualitative data collection method that involves asking open-ended questions to gather in-depth information about a participant’s experiences, perspectives, and opinions. Interviews can be conducted in person, over the phone, or online.

Focus groups

Focus groups are a qualitative data collection method that involves bringing together a small group of participants to discuss a topic or research question. The group is facilitated by a researcher, and the discussion is recorded and analyzed for themes and patterns.

Observations

Observations are a qualitative data collection method that involves systematically watching and recording behavior in a natural setting. Observations can be structured or unstructured and can be used to gather information about behavior, interactions, and context.

Document Analysis

Document analysis is a qualitative data collection method that involves analyzing existing documents, such as reports, policy documents, or media articles. Document analysis can be used to gather information about trends, policy changes, or public attitudes.

Experimentation

Experimentation is a quantitative data collection method that involves manipulating one or more variables and measuring their effects on an outcome. Experiments can be conducted in a laboratory or in a natural setting.

Data Analysis Methods

Mixed methods research involves using both quantitative and qualitative data analysis methods to analyze data collected through different methods. Here are some common data analysis methods used in mixed methods research:

Quantitative Data Analysis

Quantitative data collected through surveys or experiments can be analyzed using statistical methods. Statistical analysis can be used to identify relationships between variables, test hypotheses, and make predictions. Common statistical methods used in quantitative data analysis include regression analysis, t-tests, ANOVA, and correlation analysis.

Qualitative Data Analysis

Qualitative data collected through interviews, focus groups, or observations can be analyzed using a variety of qualitative data analysis methods. These methods include content analysis, thematic analysis, narrative analysis, and grounded theory. Qualitative data analysis involves identifying themes and patterns in the data, interpreting the meaning of the data, and drawing conclusions based on the findings.

Integration of Data

The integration of quantitative and qualitative data involves combining the results from both types of data analysis to gain a more comprehensive understanding of the research question. Integration can involve either a concurrent or sequential approach. Concurrent integration involves analyzing quantitative and qualitative data at the same time, while sequential integration involves analyzing one type of data first and then using the results to inform the analysis of the other type of data.

Triangulation

Triangulation involves using multiple sources or types of data to validate or corroborate findings. This can involve using both quantitative and qualitative data or multiple qualitative methods. Triangulation can enhance the credibility and validity of the research findings.

Mixed Methods Meta-analysis

Mixed methods meta-analysis involves the systematic review and synthesis of findings from multiple studies that use mixed methods designs. This involves combining quantitative and qualitative data from multiple studies to gain a broader understanding of a research question.

How to conduct Mixed Methods Research

Here are some general steps for conducting mixed methods research:

• Identify the research problem: The first step is to clearly define the research problem and determine if mixed methods research is appropriate for addressing it.
• Design the study: The research design should include both qualitative and quantitative data collection and analysis methods. The specific design will depend on the research question and the purpose of the study.
• Collect data : Data collection involves collecting both qualitative and quantitative data through various methods such as surveys, interviews, observations, and document analysis.
• Analyze data: Both qualitative and quantitative data need to be analyzed separately and then integrated. Analysis methods may include coding, statistical analysis, and thematic analysis.
• Interpret results: The results of the analysis should be interpreted, taking into account both the quantitative and qualitative findings. This involves integrating the results and identifying any patterns, themes, or discrepancies.
• Draw conclusions : Based on the interpretation of the results, conclusions should be drawn that address the research question and objectives.
• Report findings: Finally, the findings should be reported in a clear and concise manner, using both quantitative and qualitative data to support the conclusions.

Applications of Mixed Methods Research

Mixed methods research can be applied to a wide range of research fields and topics, including:

• Education : Mixed methods research can be used to evaluate educational programs, assess the effectiveness of teaching methods, and investigate student learning experiences.
• Health and social sciences: Mixed methods research can be used to study health interventions, understand the experiences of patients and their families, and assess the effectiveness of social programs.
• Business and management: Mixed methods research can be used to investigate customer satisfaction, assess the impact of marketing campaigns, and analyze the effectiveness of management strategies.
• Psychology : Mixed methods research can be used to explore the experiences and perspectives of individuals with mental health issues, investigate the impact of psychological interventions, and assess the effectiveness of therapy.
• Sociology : Mixed methods research can be used to study social phenomena, investigate the experiences and perspectives of marginalized groups, and assess the impact of social policies.
• Environmental studies: Mixed methods research can be used to assess the impact of environmental policies, investigate public perceptions of environmental issues, and analyze the effectiveness of conservation strategies.

Examples of Mixed Methods Research

Here are some examples of Mixed-Methods research:

• Evaluating a school-based mental health program: A researcher might use a concurrent embedded design to evaluate a school-based mental health program. The researcher might collect quantitative data through surveys and qualitative data through interviews with students and teachers. The quantitative data might be analyzed using statistical methods, while the qualitative data might be analyzed using thematic analysis. The results of the two types of data analysis could be integrated to provide a comprehensive evaluation of the program’s effectiveness.
• Understanding patient experiences of chronic illness: A researcher might use a sequential explanatory design to investigate patient experiences of chronic illness. The researcher might collect quantitative data through surveys and then use the results of the survey to inform the selection of participants for qualitative interviews. The qualitative data might be analyzed using content analysis to identify common themes in the patients’ experiences.
• Assessing the impact of a new public transportation system : A researcher might use a concurrent triangulation design to assess the impact of a new public transportation system. The researcher might collect quantitative data through surveys and qualitative data through focus groups with community members. The results of the two types of data analysis could be triangulated to provide a more comprehensive understanding of the impact of the new transportation system on the community.
• Exploring teacher perceptions of technology integration in the classroom: A researcher might use a sequential exploratory design to investigate teacher perceptions of technology integration in the classroom. The researcher might collect qualitative data through in-depth interviews with teachers and then use the results of the interviews to develop a survey. The quantitative data might be analyzed using descriptive statistics to identify trends in teacher perceptions.

When to use Mixed Methods Research

Mixed methods research is typically used when a research question cannot be fully answered by using only quantitative or qualitative methods. Here are some common situations where mixed methods research is appropriate:

• When the research question requires a more comprehensive understanding than can be achieved by using only quantitative or qualitative methods.
• When the research question requires both an exploration of individuals’ experiences, perspectives, and attitudes, as well as the measurement of objective outcomes and variables.
• When the research question requires the examination of a phenomenon in its natural setting and context, which can be achieved by collecting rich qualitative data, as well as the generalization of findings to a larger population, which can be achieved through the use of quantitative methods.
• When the research question requires the integration of different types of data or perspectives, such as combining data collected from participants with data collected from stakeholders or experts.
• When the research question requires the validation of findings obtained through one method by using another method.
• When the research question involves studying a complex phenomenon that cannot be understood by using only one method, such as studying the impact of a policy on a community’s well-being.
• When the research question involves studying a topic that has not been well-researched, and using mixed methods can help provide a more comprehensive understanding of the topic.

Purpose of Mixed Methods Research

The purpose of mixed methods research is to provide a more comprehensive understanding of a research problem than can be obtained through either quantitative or qualitative methods alone.

Mixed methods research is particularly useful when the research problem is complex and requires a deep understanding of the context and subjective experiences of participants, as well as the ability to generalize findings to a larger population. By combining both qualitative and quantitative methods, researchers can obtain a more complete picture of the research problem and its underlying mechanisms, as well as test hypotheses and identify patterns that may not be apparent with only one method.

Overall, mixed methods research aims to provide a more holistic and nuanced understanding of the research problem, allowing researchers to draw more valid and reliable conclusions, make more informed decisions, and develop more effective interventions and policies.

Advantages of Mixed Methods Research

Mixed methods research offers several advantages over using only qualitative or quantitative research methods. Here are some of the main advantages of mixed methods research:

• Comprehensive understanding: Mixed methods research provides a more comprehensive understanding of the research problem by combining both qualitative and quantitative data, which allows for a more nuanced interpretation of the data.
• Triangulation : Mixed methods research allows for triangulation, which is the use of multiple sources of data to verify findings. This improves the validity and reliability of the research.
• Addressing limitations: Mixed methods research can address the limitations of qualitative or quantitative research by compensating for the weaknesses of each method.
• Flexibility : Mixed methods research is flexible, allowing researchers to adapt the research design and methods as needed to best address the research question.
• Validity : Mixed methods research can increase the validity of the research by using multiple methods to measure the same concept.
• Generalizability : Mixed methods research can improve the generalizability of the findings by using quantitative data to test the applicability of qualitative findings to a larger population.
• Practical applications: Mixed methods research is useful for developing practical applications, such as interventions or policies, as it provides a more comprehensive understanding of the research problem.

Limitations of Mixed Methods Research

Here are some of the main limitations of mixed methods research:

• Time-consuming: Mixed methods research can be time-consuming and may require more resources than using only one research method.
• Complex data analysis: Integrating qualitative and quantitative data can be challenging and requires specialized skills for data analysis.
• Sampling bias: Mixed methods research can be subject to sampling bias, particularly if the sampling strategies for the qualitative and quantitative components are not aligned.
• Validity and reliability: Mixed methods research requires careful attention to the validity and reliability of both the qualitative and quantitative data, as well as the integration of the two data types.
• Difficulty in balancing the two methods: Mixed methods research can be difficult to balance the qualitative and quantitative methods effectively, particularly if one method dominates the other.
• Theoretical and philosophical issues: Mixed methods research raises theoretical and philosophical questions about the compatibility of qualitative and quantitative research methods and the underlying assumptions about the nature of reality and knowledge.

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5.5 Mixed Methods Study Designs

There are diverse reasons why researchers undertake mixed methods research. 10 When researchers commence their study with a quantitative phase before a qualitative phase, often the aim is to use the initial information gathered to identify the best participants who may be recruited in the follow-up qualitative phase or to explain the mechanism behind the quantitative results. 10 For research studies where the quantitative phase follows the qualitative phase, the researcher may develop either a survey instrument, an intervention, or a program informed by the qualitative findings/ evidence. The choice of a mixed methods design should be informed by theoretical and/ or conceptual frameworks that support the study aims/ objectives. 9

The following mixed methods designs listed below are not exhaustive but only highlight common designs used in health care. Convergent, sequential and embedded are the basic designs, while multiphase goes beyond these basic designs but has been included here for your knowledge. 25 It is important to note that there are more complex designs, and the research question drives them.

Convergent (parallel or concurrent) design : A mixed methods design in which quantitative and qualitative data are collected simultaneously but analyzed separately, and the results are merged or integrated (Figure 5.2). 25 This type of design allows for the collection of rich, detailed data and provides a comprehensive understanding of the research problem. 2 5 An example of a concurrent mixed method design is the study by Rosenkranz, Wang and Hu., 2015 which aimed to explore, identify and explain what motivates and demotivates medical students to do research. The study used a convergent parallel mixed methods study where quantitative data were collected via a survey and qualitative data via semi-structured interviews. Data were analysed separately, and the results were compared and merged. 26 

The benefit of the convergent mixed methods design used in the study by Rosenkranz et al., 26 is that it allowed for a more comprehensive and nuanced understanding of what motivates and demotivates medical students to do research by drawing on both types of data. The survey results showed that students who had experienced exposure to the uncertainties of clinical practice through clerkships and supported compulsory research activities, were more likely to view future research activities positively. The semi-structured interviews revealed that these activities were particularly important because they helped the students to see research as a social activity which has clinical relevance and builds confidence. Overall, the study design provided evidence for the motivating effects of Competence and Relatedness in relation to medical students doing research.  In this particular study, the researchers were able to not only identify the factors that motivate and demotivate medical students to do research but also gain an in-depth understanding of why those factors were important. The study design also increased the validity of the research as the limitations of the survey data were addressed by using qualitative data to provide a more in-depth understanding of the research question.

Sequential (exploratory or explanatory) designs: In this type of mixed methods design, the aim is to use the results of one method to develop or build another method. These designs may begin with a qualitative method followed by a quantitative approach (exploratory) or a quantitative investigation followed up with a qualitative enquiry (explanatory). 25

Exploratory sequential design : This technique involves the initial collection of qualitative data, and the findings are used to guide the design and development of quantitative data collection tools. 25 The quantitative and qualitative data results are then integrated to provide a more comprehensive understanding of the phenomenon (Figure 5.3). This method is useful when developing and testing a new instrument. An example is the study by Jafer et al., 2020 which investigated dental patients’ behaviour, thoughts, opinions and needs for oral cancer information, and dentists’ behaviour regarding the prevention and examination of oral cancer. 27 The qualitative methodology was utilised to discover the emerging patterns in the patient’s thoughts, opinions and expectations regarding oral cancer. Following the qualitative investigation, a descriptive quantitative observational study was conducted on a larger sample of dental patients to analyse and quantify oral cancer-related features. 27

The benefit of using an exploratory sequential design in the study by Jafer et al., 27 is that it allowed for an in-depth exploration of the dental patients’ thoughts, opinions, and needs for oral cancer information, and dentists’ behaviour regarding the prevention and examination of oral cancer. By using qualitative methods to explore the emerging patterns in the patients’ views and needs, the researchers were able to identify key themes and issues that would have been missed in a purely quantitative study. The subsequent quantitative study, which involved a larger sample of dental patients, allowed the researchers to test and confirm their findings from the qualitative study in a more representative sample. By combining both qualitative and quantitative methods, the researchers were able to gain a more comprehensive understanding of the research problem and provide more nuanced and insightful recommendations for improving oral cancer prevention and examination practices in dental settings.

Explanatory sequential design: this method is characterised by the collection and analysis of quantitative data, followed by the collection and analysis of qualitative data. 25 The goal is to use the qualitative findings to explain and interpret the quantitative results (Figure 5.4). This method is popular in health research. 25 An example of explanatory sequential design is the study by Albert et al., 2022 which explored the views of General Practitioners (GPs) and Exercise Physiologists (EPs) as key stakeholders for optimizing patient care and efficiency of physical activity referral schemes (PARS). 28 

The authors used quantitative methods to investigate these health professionals’ knowledge, beliefs, and attitudes towards PARS in the first phase of the study. This initial phase provided an overall understanding of the topic, indicated that the participants valued PARS and the findings guided the development of the interview guide and participant selection for the second (qualitative) phase. In the second phase, the authors used semi-structured interviews to gather in-depth information on participants’ perceptions about care coordination through PARS. The qualitative data allowed for a more nuanced understanding of the research question and helped the researchers to identify the key factors that influence the success of PARS. This design helped the authors to develop a robust and accurate understanding of a complex phenomenon and provided insights that can inform the development of interventions and policies to improve patient care and the efficiency of PARS.

Embedded design : This design is also known as nested design. 25 It involves embedding one research design into another to generate new insights (Figure 5.5). Embedded designs may be convergent or sequential. 25 As an illustration, this technique could embed qualitative research within a broader quantitative study. 25 The quantitative study is used to offer a larger understanding of the research problem, whereas the qualitative study provides a more in-depth understanding of specific parts of the research topic. 25 An example is the study by Yue et al., 2022 which aimed to investigate nurses’ perceptions and experiences with the transition to a new nursing information system (Care Direct) 2 years after its first introduction. The study used an embedded design in which qualitative data and quantitative data were collected concurrently with the qualitative data given priority. 29

The embedded mixed methods design allowed the authors to explore both the prevalence of certain attitudes or behaviors and to gain insight into why these attitudes and behaviors were present. The use of qualitative data as a priority in the study allowed the researchers to explore the complexity and richness of the nurses’ experiences with the new system. This approach is particularly useful when trying to understand the factors that contribute to or impede successful implementation of new technologies. Additionally, the qualitative data was used to develop a theoretical framework that informed the development of the quantitative survey instrument. This strategy ensured that the quantitative data collected was grounded in the context of the nurses’ experiences with the new system, thereby enhancing the quality and relevance of the research findings.

Multiphase design: In this approach, multiple projects with a common goal are conducted. 25 This method requires multiple designs to be conducted over time with linkages in place to ensure that each phase builds on the previous one. 25 A project could start with a qualitative design and proceed to a quantitative design, then return to a qualitative design, and so on (Figure 5.6). The design may contain convergent or sequential elements. 25 For example, Lee et al., 2018 , conducted a study that sought to evaluate an intervention program – The Prevention and Wellness Trust Fund (PWTF). 30 The program was designed to address hypertension, paediatric asthma, falls among older adults, and tobacco use in Massachusetts. The aim was to improve health outcomes through prevention and disease management strategies and reduce healthcare costs. 30 A multi-phase, explanatory sequential mixed methods design (qualitative to quantitative to qualitative) was used to gain a more comprehensive understanding of the implementation of the Prevention and Wellness Trust Fund interventions. 30

The multi-phase, explanatory sequential mixed methods design used in this study enabled the researchers to provide a more holistic, comprehensive, and actionable evaluation of the PWTF intervention program. The findings from the study can help program developers and policymakers to identify the most effective strategies for addressing the target health issues and design programs that are sustainable and cost-effective.

An Introduction to Research Methods for Undergraduate Health Profession Students Copyright © 2023 by Faith Alele and Bunmi Malau-Aduli is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.

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Mixed methods research.

According to the National Institutes of Health , mixed methods strategically integrates or combines rigorous quantitative and qualitative research methods to draw on the strengths of each. Mixed method approaches allow researchers to use a diversity of methods, combining inductive and deductive thinking, and offsetting limitations of exclusively quantitative and qualitative research through a complementary approach that maximizes strengths of each data type and facilitates a more comprehensive understanding of health issues and potential resolutions.¹ Mixed methods may be employed to produce a robust description and interpretation of the data, make quantitative results more understandable, or understand broader applicability of small-sample qualitative findings.

Integration

This refers to the ways in which qualitative and quantitative research activities are brought together to achieve greater insight. Mixed methods is not simply having quantitative and qualitative data available or analyzing and presenting data findings separately. The integration process can occur during data collection, analysis, or in the presentation of results.

¹ NIH Office of Behavioral and Social Sciences Research: Best Practices for Mixed Methods Research in the Health Sciences

Basic Mixed Methods Research Designs 

View image description .

Five Key Questions for Getting Started

• What do you want to know?
• What will be the detailed quantitative, qualitative, and mixed methods research questions that you hope to address?
• What quantitative and qualitative data will you collect and analyze?
• Which rigorous methods will you use to collect data and/or engage stakeholders?
• How will you integrate the data in a way that allows you to address the first question?

Rationale for Using Mixed Methods

• Obtain different, multiple perspectives: validation
• Build comprehensive understanding
• Explain statistical results in more depth
• Have better contextualized measures
• Track the process of program or intervention
• Study patient-centered outcomes and stakeholder engagement

Sample Mixed Methods Research Study

The EQUALITY study used an exploratory sequential design to identify the optimal patient-centered approach to collect sexual orientation data in the emergency department.

Qualitative Data Collection and Analysis : Semi-structured interviews with patients of different sexual orientation, age, race/ethnicity, as well as healthcare professionals of different roles, age, and race/ethnicity.

Builds Into : Themes identified in the interviews were used to develop questions for the national survey.

Quantitative Data Collection and Analysis : Representative national survey of patients and healthcare professionals on the topic of reporting gender identity and sexual orientation in healthcare.

Other Resources:

  Introduction to Mixed Methods Research : Harvard Catalyst’s eight-week online course offers an opportunity for investigators who want to understand and apply a mixed methods approach to their research.

Best Practices for Mixed Methods Research in the Health Sciences [PDF] : This guide provides a detailed overview of mixed methods designs, best practices, and application to various types of grants and projects.

Mixed Methods Research Training Program for the Health Sciences (MMRTP ): Selected scholars for this summer training program, hosted by Johns Hopkins’ Bloomberg School of Public Health, have access to webinars, resources, a retreat to discuss their research project with expert faculty, and are matched with mixed methods consultants for ongoing support.

Michigan Mixed Methods : University of Michigan Mixed Methods program offers a variety of resources, including short web videos and recommended reading.

To use a mixed methods approach, you may want to first brush up on your qualitative skills. Below are a few helpful resources specific to qualitative research:

• Qualitative Research Guidelines Project : A comprehensive guide for designing, writing, reviewing and reporting qualitative research.
• Fundamentals of Qualitative Research Methods – What is Qualitative Research : A six-module web video series covering essential topics in qualitative research, including what is qualitative research and how to use the most common methods, in-depth interviews, and focus groups.

View PDF of the above information.

• Research article
• Open access
• Published: 24 September 2018

A mixed methods case study exploring the impact of membership of a multi-activity, multicentre community group on social wellbeing of older adults

• Gabrielle Lindsay-Smith   ORCID: orcid.org/0000-0003-3864-1412 1 ,
• Grant O’Sullivan 1 ,
• Rochelle Eime 1 , 2 ,
• Jack Harvey 1 , 2 &
• Jannique G. Z. van Uffelen 1 , 3  

BMC Geriatrics volume  18 , Article number:  226 ( 2018 ) Cite this article

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Social wellbeing factors such as loneliness and social support have a major impact on the health of older adults and can contribute to physical and mental wellbeing. However, with increasing age, social contacts and social support typically decrease and levels of loneliness increase. Group social engagement appears to have additional benefits for the health of older adults compared to socialising individually with friends and family, but further research is required to confirm whether group activities can be beneficial for the social wellbeing of older adults.

This one-year longitudinal mixed methods study investigated the effect of joining a community group, offering a range of social and physical activities, on social wellbeing of adults with a mean age of 70. The study combined a quantitative survey assessing loneliness and social support ( n  = 28; three time-points, analysed using linear mixed models) and a qualitative focus group study ( n  = 11, analysed using thematic analysis) of members from Life Activities Clubs Victoria, Australia.

There was a significant reduction in loneliness ( p  = 0.023) and a trend toward an increase in social support ( p  = 0.056) in the first year after joining. The focus group confirmed these observations and suggested that social support may take longer than 1 year to develop. Focus groups also identified that group membership provided important opportunities for developing new and diverse social connections through shared interest and experience. These connections were key in improving the social wellbeing of members, especially in their sense of feeling supported or connected and less lonely. Participants agreed that increasing connections was especially beneficial following significant life events such as retirement, moving to a new house or partners becoming unwell.

Conclusions

Becoming a member of a community group offering social and physical activities may improve social wellbeing in older adults, especially following significant life events such as retirement or moving-house, where social network changes. These results indicate that ageing policy and strategies would benefit from encouraging long-term participation in social groups to assist in adapting to changes that occur in later life and optimise healthy ageing.

Peer Review reports

Ageing population and the need to age well

Between 2015 and 2050 it is predicted that globally the number of adults over the age of 60 will more than double [ 1 ]. Increasing age is associated with a greater risk of chronic illnesses such as cardio vascular disease and cancer [ 2 ] and reduced functional capacity [ 3 , 4 ]. Consequently, an ageing population will continue to place considerable pressure on the health care systems.

However, it is also important to consider the individuals themselves and self-perceived good health is very important for the individual wellbeing and life-satisfaction of older adults [ 5 ]. The terms “successful ageing” [ 6 ] and “healthy ageing” [ 5 ] have been used to define a broader concept of ageing well, which not only includes factors relating to medically defined health but also wellbeing. Unfortunately, there is no agreed definition for what exactly constitutes healthy or successful ageing, with studies using a range of definitions. A review of 28 quantitative studies found that successful ageing was defined differently in each, with the majority only considering measures of disability or physical functioning. Social and wellbeing factors were included in only a few of the studies [ 7 ].

In contrast, qualitative studies of older adults’ opinions on successful ageing have found that while good physical and mental health and maintaining physical activity levels are agreed to assist successful ageing, being independent or doing something of value, acceptance of ageing, life satisfaction, social connectedness or keeping socially active were of greater importance [ 8 , 9 , 10 ].

In light of these findings, the definition that is most inclusive is “healthy ageing” defined by the World Health Organisation as “the process of developing and maintaining the functional ability (defined as a combination of intrinsic capacity and physical and social environmental characteristics), that enables well-being in older age” (p28) [ 5 ].This definition, and those provided in the research of older adults’ perceptions of successful ageing, highlight social engagement and social support as important factors contributing to successful ageing, in addition to being important social determinants of health [ 11 , 12 ].

Social determinants of health, including loneliness and social support, are important predictors of physical, cognitive and mental health and wellbeing in adults [ 12 ] and older adults [ 13 , 14 , 15 ]. Loneliness is defined as a perception of an inadequacy in the quality or quantity of one’s social relationships [ 16 ]. Social support, has various definitions but generally it relates to social relationships that are reciprocal, accessible and reliable and provide any or a combination of supportive resources (e.g. emotional, information, practical) and can be measured as perceived or received support [ 17 ]. These types of social determinants differ from those related to inequality (health gap social determinants) and are sometimes referred to as ‘social cure’ social determinants [ 11 ]. They will be referred to as ‘social wellbeing’ outcome measures in this study.

Unfortunately, with advancing age, there is often diminishing social support, leading to social isolation and loneliness [ 18 , 19 ]. Large nationally representative studies of adults and older adults reported that social activity predicted maintenance or improvement of life satisfaction as well as physical activity levels [ 20 ], however older adults spent less time in social activity than middle age adults.

Social wellbeing and health

A number of longitudinal studies have found that social isolation for older adults is a significant predictor of mortality and institutionalisation [ 21 , 22 , 23 ]. A meta-analysis by Holt-Lunstadt [ 12 ] reported that social determinants of health, including social integration and social support (including loneliness and lack of perceived social support) to be equal to, or a greater risk to mortality as common behavioural risk factors such as smoking, physical inactivity and obesity. Loneliness is independently associated with poor physical and mental health in the general population, and especially in older adults [ 13 , 14 , 15 ]. Adequate perceived social support has also been consistently associated with improved mental and physical health in both general and older adults [ 20 , 24 , 25 , 26 , 27 , 28 , 29 ]. The mechanism suggested for this association is that social support buffers the negative impacts of stressful situations and life events [ 30 ]. The above research demonstrates the benefit of social engagement for older adults; in turn this highlights the importance of strategies that reduce loneliness and improve social support and social connectedness for older adults.

Socialising in groups seems to be especially important for the health and wellbeing of older adults who may be adjusting to significant life events [ 26 , 31 , 32 , 33 ]. This is sometimes referred to as social engagement or social companionship [ 26 , 30 , 31 ]. It seems that the mechanism enabling such health benefits with group participation is through strengthening of social identification, which in turn increases social support [ 31 , 34 , 35 ]. Furthermore, involvement in community groups can be a sustainable strategy to reduce loneliness and increase social support in older adults, as they are generally low cost and run by volunteers [ 36 , 37 , 38 , 39 ].

Despite the demonstrated importance of social factors for successful ageing and the established risk associated with reduced social engagement as people age, few in-depth studies have longitudinally investigated the impact of community groups on social wellbeing. For example, a non-significant increase in social support and reduction in depression was found in a year-long randomised controlled trial conducted in senior centres in Norway with lonely older adults in poor physical and mental health [ 37 ]. Some qualitative studies have reported that community groups and senior centres can contribute to fun and socialisation for older adults, however social wellbeing was not the primary focus of the studies [ 38 , 40 , 41 ]. Given that social wellbeing is a broad and important area for the health and quality of life in older adults, an in-depth study is warranted to understand how it can be maximised in older adults. This mixed methods case study of an existing community aims to: i) examine whether loneliness and social support of new members of Life Activities Clubs (LACs) changes in the year after joining and ii) conduct an in-depth exploration of how social wellbeing changes in new and longer-term members of LACs.

A mixed methods study was chosen as the design for this research to enable an in-depth exploration of how loneliness and social support may change as a result of joining a community group. A case study was conducted using a concurrent mixed-methods design, with a qualitative component giving context to the quantitative results. Where the survey focused on the impact of group membership on social support and loneliness, the focus groups were an open discussion of the benefits in the lived context of LAC membership. The synthesis of the two sections of the study was undertaken at the time of interpretation of the results [ 42 ].

The two parts of our study were as follows:

a longitudinal survey (three time points over 1 year: baseline, 6 and 12 months). This part of the study formed the quantitative results;

a focus group study of members of the same organisation (qualitative).

Ethics approval to conduct this study was obtained from the Victoria University Human Research Ethics Committee (HRE14–071 [survey] and HRE15–291 [focus groups]) All participants provided informed consent to partake in the study prior to undertaking the first survey or focus group.

Setting and participants

Life activities clubs victoria.

Life Activities Clubs Victoria (LACVI) is a large not-for-profit group with 23 independently run Life Activities Clubs (LACs) based in both rural and metropolitan Victoria. It has approximately 4000 members. The organisation was established to assist in providing physical, social and recreational activities as well as education and motivational support to older adults managing significant change in their lives, especially retirement.

Eighteen out of 23 LAC clubs agreed to take part in the survey study. During the sampling period from May 2014 to December 2016, new members from the participating clubs were given information about the study and invited to take part. Invitations took place in the form of flyers distributed with new membership material.

Inclusion/ exclusion criteria

Community-dwelling older adults who self-reported that they could walk at least 100 m and who were new members to LACVI and able to complete a survey in English were eligible to participate. New members were defined as people who had never been members of LACVI or who had not been members in the last 2 years.

To ensure that the cohort of participants were of a similar functional level, people with significant health problems limiting them from being able to walk 100 m were excluded from participating in the study.

Once informed consent was received, the participants were invited to complete a self-report survey in either paper or online format (depending on preference). This first survey comprised the baseline data and the same survey was completed 6 months and 12 months after this initial time point. Participants were sent reminders if they had not completed each survey more than 2 weeks after each was delivered and then again 1 week later.

Focus groups

Two focus groups (FGs) were conducted with new and longer-term members of LACs. The first FG ( n  = 6) consisted of members who undertook physical activity in their LAC (e.g. walking groups, tennis, cycling). The second FG ( n  = 5) consisted of members who took part in activities with a non-physical activity (PA) focus (e.g. book groups, social groups, craft or cultural groups). LACs offer both social and physical activities and it was important to the study to capture both types of groups, but they were kept separate to assist participants in feeling a sense of commonality with other members and improving group dynamic and participation in the discussions [ 43 ]. Of the people who participated in the longitudinal survey study, seven also participated in the FGs.

The FG interviews were facilitated by one researcher (GLS) and notes around non-verbal communication, moments of divergence and convergence amongst group members, and other notable items were taken by a second researcher (GOS). Both researchers wrote additional notes after the focus groups and these were used in the analysis of themes. Focus groups were recorded and later transcribed verbatim by a professional transcriptionist, including identification of each participant speaking. One researcher (GLS) reviewed each transcription to check for any errors and made any required modifications before importing the transcriptions into NVivo for analysis. The transcriber identified each focus group participant so themes for individuals or other age or gender specific trends could be identified.

Dependent variables

• Social support

Social support was assessed using the Duke–UNC Functional Social support questionnaire [ 44 ]. This scale specifically measures participant perceived functional social support in two areas; i) confidant support (5 questions; e.g. chances to talk to others) and ii) affective support (3 questions; e.g. people who care about them). Participants rated each component of support on a 5-item likert scale between ‘much less than I would like’ (1 point) to ‘as much as I would like’ (5 points). The total score used for analysis was the mean of the eight scores (low social support = 1, maximum social support = 5). Construct validity, concurrent validity and discriminant validity are acceptable for confidant and affective support items in the survey in the general population [ 44 ].

Loneliness was measured using the de Jong Gierveld and UCLA-3 item loneliness scales developed for use in many populations including older adults [ 45 ]. The 11-item de Jong Gierveld loneliness scale (DJG loneliness) [ 46 ] is a multi-dimensional measure of loneliness and contains five positively worded and six negatively worded items. The items fall into four subscales; feelings of severe loneliness, feelings connected with specific problem situations, missing companionship, feelings of belongingness. The total score is the sum of the items scores (i.e. 11–55): 11 is low loneliness and 55 is severe loneliness. Self-administered versions of this scale have good internal consistency (> = 0.8) and inter-item homogeneity and person scalability that is as good or better than when conducted as face-to face interviews. The validity and reliability for the scale is adequate [ 47 ]. The UCLA 3-item loneliness scale consists of three questions about how often participants feel they lack companionship, feel left out and feel isolated. The responses are given on a three-point scale ranging from hardly ever (1) to often (3). The final score is the sum of these three items with the range being from lowest loneliness (3) to highest loneliness (9). Reliability of the scale is good, (alpha = 0.72) as are discriminant validity and internal consistency [ 48 ]. The scale is commonly used to measure loneliness with older adults ([ 49 ] – review), [ 50 , 51 ].

Sociodemographic variables

The following sociodemographic characteristics were collected in both the survey and the focus groups: age, sex, highest level of education, main life occupation [ 52 ], current employment, ability to manage on income available, present marital status, country of birth, area of residence [ 53 ]. They are categorised as indicated in Table  2 .

Health variables

The following health variables were collected: Self-rated general health (from SF-12) [ 54 ] and Functional health (ability to walk 100 m- formed part of the inclusion criteria) [ 55 ]. See Table 2 for details about the categories of these variables.

The effects of becoming a member on quantitative outcome variables (i.e. Social support, DJG loneliness and UCLA loneliness) were analysed using linear mixed models (LMM). LMM enabled testing for the presence of intra-subject random effects, or equivalently, correlation of subjects’ measures over time (baseline, 6-months and 12 months). Three correlation structures were examined: independence (no correlation), compound symmetry (constant correlation of each subjects’ measures over the three time points) and autoregressive (correlation diminishing with increase in spacing in time). The best fitting correlation structure was compound symmetry; this is equivalent to a random intercept component for each subject. The LMM incorporated longitudinal trends over time, with adjustment for age as a potential confounder. Statistical analyses were conducted using SPSS for windows (v24).

UCLA loneliness and social support residuals were not normally distributed and these scales were Log10 transformed for statistical analysis.

Analyses were all adjusted for age, group attendance (calculated as average attendance at 6 and 12 months) and employment status at baseline (Full-time, Part-time, not working).

Focus group transcripts were analysed using thematic analysis [ 56 , 57 ], a flexible qualitative methodology that can be used with a variety of epistemologies, approaches and analysis methods [ 56 ]. The transcribed data were analysed using a combination of theoretical and inductive thematic analysis [ 56 ]. It was theorised that membership in a LAC would assist with social factors relating to healthy ageing [ 5 ], possibly through a social identity pathway [ 58 ], although we wanted to explore this. Semantic themes were drawn from these codes in order to conduct a pragmatic evaluation of the LACVI programs [ 56 ]. Analytic rigour in the qualitative analysis was ensured through source and analyst triangulation. Transcriptions were compared to notes taken during the focus groups by the researchers (GOS and GLS). In addition, Initial coding and themes (by GLS) were checked by a second researcher (GOS) and any disagreements regarding coding and themes were discussed prior to finalisation of codes and themes [ 57 ].

Sociodemographic and health characteristics of the 28 participants who completed the survey study are reported in Table  1 . The mean age of the participants was 66.9 and 75% were female. These demographics are representative of the entire LACVI membership. Education levels varied, with 21% being university educated, and the remainder completing high school or technical certificates. Two thirds of participants were not married. Some sociodemographic characteristics changed slightly at 6 and 12 months, mainly employment (18% in paid employment at baseline and 11% at 12-months) and ability to manage on income (36% reporting trouble managing on their income at baseline and 46% at 12 months). Almost 90% of the participants described themselves as being in good-excellent health.

Types of activities

There were a variety of types of activities that participants took part in: physical activities such as walking groups ( n  = 7), table tennis ( n  = 5), dancing class ( n  = 2), exercise class ( n  = 1), bowls ( n  = 2), golf ( n  = 3), cycling groups ( n  = 1) and non-physical leisure activities such as art and literature groups ( n  = 5), craft groups ( n  = 5), entertainment groups ( n  = 12), food/dine out groups ( n  = 18) and other sedentary leisure activities (e.g. mah jong, cards),( n  = 4). A number of people took part in more than one activity.

Frequency of attendance at LACVI and changes in social wellbeing

At six and 12 months, participants indicated how many times in the last month they attended different types of activities at their LAC. Most participants maintained the same frequency of participation over both time points. Only four people participated more frequently at 12 than at 6 months and nine reduced participation levels. The latter group included predominantly those who reduced from more than two times per week at 6 months to 2×/week at 6 months to one to two times per week ( n  = 5) or less than one time per week ( n  = 2) at 12 months. Average weekly club attendance at six and 12 months was included as a covariate in the statistical model.

Outcome measures

Overall, participants reported moderate social support and loneliness levels at baseline (See Table 2 ). Loneliness, as measured by both scales, reduced significantly over time. There was a significant effect of time on the DJG loneliness scores (F (2, 52) = 3.83, p  = 0.028), with Post-Hoc analysis indicating a reduction in DJG loneliness between baseline and 12 months ( p  = 0.008). UCLA loneliness scores (transformed variable) also changed significantly over time (F (2, 52) = 4.08, p  = 0.023). Post hoc tests indicated a reduction in UCLA loneliness between baseline and 6 months ( p  = 0.007). There was a small non-significant increase in social support (F (2, 53) =2.88, p  = 0.065) during the first year of membership (see Table 2 and Figs. 1 and 2 ).

DJG loneliness for all participants over first year of membership at LAC club ( n  = 28).

*Represents significant difference compared to baseline ( p  < 0.01)

UCLA loneliness score for all participants over first year of membership at LAC club ( n  = 28).

*Indicates log values of the variable at 6-months were significantly different from baseline ( p  < 0.01)

In total, 11 participants attended the two focus groups, six people who participated in PA clubs (four women) and five who participated in social clubs (all women). All focus group participants were either retired ( n  = 9) or semi-retired ( n  = 2). The mean age of participants was 67 years (see Table 2 for further details). Most of the participants (82%) had been members of a LAC for less than 2 years and two females in the social group had been members of LAC clubs for 5 and 10 years respectively.

Analysis of the focus group transcripts identified two themes relating to social benefits of group participation; i) Social resources and ii) Social wellbeing (see Fig. 3 ). Group discussion suggested that membership of a LAC provides access to more social resources through greater and diverse social contact and opportunity. It is through this improvement in social resources that social wellbeing may improve.

Themes arising from focus group discussion around the benefits of LAC membership

Social resources

The social resources theme referred to an increase in the availability and variety of social connections that resulted from becoming a member of a LAC. The social nature of the groups enabled an expansion and diversification of members’ social network and improved their sense of social connectedness. There was widespread agreement in both the focus groups that significant life events, especially retirement, illness or death of spouse and moving house changes one’s social resources. Membership of the LAC had benefits especially at these times and these events were often motivators to join such a club. Most participants found that their social resources declined after retirement and even felt that they were grieving for the loss of their work.

“ I just saw work as a collection of, um, colleagues as opposed to friends. I had a few good friends there. Most were simply colleagues or acquaintances …. [interviewer- Mmm.] ..Okay, you’d talk to them every day. You’d chatter in the kitchen, oh, pass banter back and forth when things are busy or quiet, but... Um, in terms of a friendship with those people, like going to their home, getting to know them, doing other things with them, very few. But what I did miss was the interaction with other people. It had simply gone….. But, yeah, look, that, the, yeah, that intervening period was, oh, a couple of months. That was a bit tough…. But in that time the people in LAC and the people in U3A…. And the other dance group just drew me into more things. Got to know more people. So once again, yeah, reasonable group of acquaintances.” (Male, PAFG)

Group members indicated general agreement with these two responses, however one female found she had a greater social life following retirement due to the busy nature of her job.

Within the social resources theme, three subthemes were identified, i) Opportunity for social connectedness, ii) Opportunity for friendships, and iii) Opportunity for social responsibility/leadership . Interestingly, these subthemes were additional to the information gathered in the survey. This emphasises the power of the inductive nature of the qualitative exploration employed in the focus groups to broaden the knowledge in this area.

The most discussed and expanded subtheme in both focus groups was Opportunity for social connectedness , which arose through developing new connections, diversifying social connections, sharing interests and experiences with others and peer learning. Participants in both focus groups stated that being a member of LAC facilitated their socialising and connecting with others to share ideas, skills and to do activities with, which was especially important through times of significant life events. Furthermore, participants in each of the focus groups valued developing diverse connections:

“ Yeah, I think, as I said, I finished up work and I, and I had more time for wa-, walking. So I think a, in meeting, in going to this group which, I saw this group of women but then someone introduced me to them. They were just meeting, just meeting a new different set of people, you know? As I said, my work people and these were just a whole different group of women, mainly women. There’s not many men. [Interviewer: Yes.]….. Although our leader is a man, which is ironic and is about, this man out in front and there’s about 20 women behind him, but, um, so yeah, and people from different walks of life and different nationalities there which I never knew in my work life, so yeah. That’s been great. So from that goes on other things, you know, you might, uh, other activities and, yeah, people for coffee and go to the pictures or something, yeah. That’s great.” (Female, PAFG)

Simply making new connections was the most widely discussed aspect related to the opportunity for social connectedness subtheme, with all participants agreeing that this was an important benefit of participation in LAC groups.

“Well, my experience is very similar to everybody else’s…….: I, I went from having no social life to a social life once I joined a group.” (Female, PAFG)

There was agreement in both focus groups that these initial new connections made at a LAC are strengthened through development of deeper personal connections with others who have similar demographics and who are interested in the same activities. This concurs with the Social Identity Theory [ 58 ] discussed previously.

“and I was walking around the lake in Ballarat, like wandering on my own. I thought, This is ridiculous. I mean, you’ve met all those groups of women coming the opposite way, so I found out what it was all about, so I joined, yeah. So that’s how I got into that.[ Interviewer: Yeah.] Basically sick of walking round the lake on my own. [Interviewer: Yeah, yeah.] So that’s great. It’s very social and they have coffee afterwards which is good.” (female, PAFG)

The subtheme Opportunity for development of friendships describes how, for some people, a number of LAC members have progressed from being just initial social connections to an established friendship. This signifies the strength of the connections that may potentially develop through LAC membership. Some participants from each group mentioned friendships developing, with slightly more discussion of this seen in the social group.

“we all have a good old chat, you know, and, and it’s all about friendship as well.” (female, SocialFG)

The subtheme Opportunity for social responsibility or leadership was mentioned by two people in the active group, however it was not brought up in the social group. This opportunity for leadership is linked with the development of a group identity and desiring to contribute meaningfully to a valued group.

“with our riding group, um, you, a leader for probably two rides a year so you’ve gotta prepare for it, so some of them do reccie rides themselves, so, um, and also every, uh, so that’s something that’s, uh, a responsibility.” (male, PAFG)

Social wellbeing

The social resources described above seem to contribute to a number of social, wellbeing outcomes for participants. The sub themes identified for Social wellbeing were , i) Increased social support, ii) Reduced loneliness, iii) Improved home relationships and iv) Improved social skills.

Increased social support

Social support was measured quantitatively in the survey (no significant change over time for new members) and identified as a benefit of LAC membership during the focus group discussions. However, only one of the members of the active group mentioned social support directly.

‘it’s nice to be able to pick up the phone and share your problem with somebody else, and that’s come about through LAC. ……‘Cos before that it was through, with my family (female, PAFG)

There was some agreement amongst participants of the PA group that they felt this kind of support may develop in time but most of them had been members for less than 2 years.

“[Interviewer: Yeah. Does anyone else have that experience? (relating to above quote)]” There is one lady but she’s actually the one that I joined with anyway. [Interviewer: Okay.] But I, I feel there are others that are definitely getting towards that stage. It’s still going quite early days. (female1, PAFG) [Interviewer: I guess it’s quite early for some of you, yeah.] “yeah” (female 2, PAFG)

Social support through sharing of skills was mentioned by one participant in the social group also, with agreement indicated by most of the others in the social focus group.

Discussion in the focus groups also touched on the subthemes Reduced loneliness and Improved home relationships, which were each mentioned by one person. And focus groups also felt that group membership Improved social skills through opening up and becoming more approachable (male, PAFG) or enabling them to become more accepting of others’ who are different (general agreement in Social FG).

This case study integrated results from a one-year longitudinal survey study and focus group discussions to gather rich information regarding the potential changes in social wellbeing that older adults may experience when joining community organisations offering group activities. The findings from this study indicate that becoming a member of such a community organisation can be associated with a range of social benefits for older adults, particularly related to reducing loneliness and maintaining social connections.

Joining a LAC was associated with a reduction in loneliness over 1 year. This finding is in line with past group-intervention studies where social activity groups were found to assist in reducing loneliness and social isolation [ 49 ]. This systematic review highlighted that the majority of the literature explored the effectiveness of group activity interventions for reducing severe loneliness or loneliness in clinical populations [ 49 ]. The present study extends this research to the general older adult population who are not specifically lonely and reported to be of good general health, rather than a clinical focus. Our findings are in contrast to results from an evaluation of a community capacity-building program aimed at reducing social isolation in older adults in rural Australia [ 59 ]. That program did not successfully reduce loneliness or improve social support. The lack of change from pre- to post-program in that study was reasoned to be due to sampling error, unstandardised data collection, and changes in sample characteristics across the programs [ 59 ]. Qualitative assessment of the same program [ 59 ] did however suggest that participants felt it was successful in reducing social isolation, which does support our findings.

Changes in loneliness were not a main discussion point of the qualitative component of the current study, however some participants did express that they felt less lonely since joining LACVI and all felt they had become more connected with others. This is not so much of a contrast in results as a potential situational issue. The lack of discussion of loneliness may have been linked to the common social stigma around experiencing loneliness outside certain accepted circumstances (e.g. widowhood), which may lead to underreporting in front of others [ 45 ].

Overall, both components of the study suggest that becoming a member of an activity group may be associated with reductions in loneliness, or at least a greater sense of social connectedness. In addition to the social nature of the groups and increased opportunity for social connections, another possible link between group activity and reduced loneliness is an increased opportunity for time out of home. Previous research has found that more time away from home in an average day is associated with lower loneliness in older adults [ 60 ]. Given the significant health and social problems that are related to loneliness and social isolation [ 13 , 14 , 15 ], the importance of group involvement for newly retired adults to prevent loneliness should be advocated.

In line with a significant reduction in loneliness, there was also a trend ( p  = 0.056) toward an increase in social support from baseline to 12 months in the survey study. Whilst suggestive of a change, it is far less conclusive than the findings for loneliness. There are a number of possible explanations for the lack of statistically significant change in this variable over the course of the study. The first is the small sample size, which would reduce the statistical power of the study. It may be that larger studies are required to observe changes in social support, which are possibly only subtle over the course of 1 year. This idea is supported by a year-long randomised controlled trial with 90 mildly-depressed older adults who attended senior citizen’s club in Norway [ 37 ]. The study failed to see any change in general social support in the intervention group compared to the control over 1 year. Additional analysis in that study suggested that people who attended the intervention groups more often, tended to have greater increases in SS ( p  = 0.08). The researchers stated that the study suffered from significant drop-out rates and low power as a result. In this way, it was similar to our findings and suggests that social support studies require larger numbers than we were able to gain in this early exploratory study. Another possible reason for small changes in SS in the current study may be the type of SS measured. The scale used gathered information around functional support or support given to individuals in times of need. Maybe it is not this type of support that changes in such groups but more specific support such as task-specific support. It has been observed in other studies and reviews that task-specific support changes as a result of behavioural interventions (e.g. PA interventions) but general support does not seem to change in the time frames often studied [ 61 , 62 , 63 ].

There were many social wellbeing benefits such as increased social connectivity identified in focus group discussion, but the specific theme of social support was rarely mentioned. It may be that general social support through such community groups may take longer than 1 year to develop. There is evidence that strong group ties are sequentially positively associated between social identification and social support [ 34 ], suggesting that the connections formed through the groups may lead increased to social support from group members in the future. This is supported by results from the focus group discussions, where one new member felt she could call on colleagues she met in her new group. Other new members thought it was too soon for this support to be available, but they could see the bonds developing.

Other social wellbeing changes

In addition to social support and loneliness that were the focus of the quantitative study, the focus group discussions uncovered a number of other benefits of group membership that were related to social wellbeing (see Fig. 3 ). The social resources theme was of particular interest because it reflected some of the mechanisms that appeared enable social wellbeing changes as a result of being a member of a LAC but were not measured in the survey. The main social resources relating to group membership that were mentioned in the focus groups were social connectedness, development of friendships and opportunity for social responsibility or leadership. As mentioned above, there was wide-spread discussion within the focus groups of the development of social connections through the clubs. Social connectedness is defined as “the sense of belonging and subjective psychological bond that people feel in relation to individuals and groups of others.” ([ 25 ], pp1). As well as being an important predecessor of social support, greater social connectedness has been found to be highly important for the health of older adults, especially cognitive and mental health [ 26 , 32 , 34 , 35 , 64 ]. One suggested theory for this health benefit is that connections developed through groups that we strongly identify with are likely to be important for the development of social identity [ 34 ], defined by Taifel as: “knowledge that [we] belong to certain social groups together with some emotional and value significance to [us] of this group membership” (Tajfel, 1972, p. 31 in [ 58 ] p 2). These types of groups to which we identify may be a source of “personal security, social companionship, emotional bonding, intellectual stimulation, and collaborative learning and……allow us to achieve goals.” ([ 58 ] p2) and an overall sense of self-worth and wellbeing. There was a great deal of discussion relating to the opportunity for social connectedness derived through group membership being particularly pertinent following a significant life event such as moving to a new house or partners becoming unwell or dying and especially retirement. This change in their social circumstance is likely to have triggered the need to renew their social identity by joining a community group. Research with university students has shown that new group identification can assist in transition for university students who have lost their old groups of friends because of starting university [ 65 ]. In an example relevant to older adults, maintenance or increase in number of group memberships at the time of retirement reduced mortality risk 8 years later compared to people who reduce their number of group activities in a longitudinal cohort study [ 66 ]. This would fit with the original Activity Theory of ageing; whereby better ageing experience is achieved when levels of social participation are maintained, and role replacement occurs when old roles (such as working roles) must be relinquished [ 67 ]. These connections therefore appear to assist in maintaining resilience in older adults defined as “the ability to maintain or improve a level of functional ability (a combination of intrinsic physical and mental capacity and environment) in the face of adversity” (p29, [ 5 ]). Factors that were mentioned in the focus groups as assisting participants in forming connections with others were shared interest, learning from others, and a fun and accepting environment. It was not possible to assess all life events in the survey study. However, since the discussion from the focus groups suggested this to be an important motivator for joining clubs and potentially a beneficial time for joining them, it would be worth exploring in future studies.

Focus group discussion suggested that an especially valuable time for joining such clubs was around retirement, to assist with maintaining social connectivity. The social groups seem to provide social activity and new roles for these older adults at times of change. It is not necessarily important for all older adults but maybe these ones identify themselves as social beings and therefore this maintenance of social connection helps to continue their social role. Given the suggested importance of social connectivity gained through this organisation, especially at times of significant life events, it would valuable to investigate this further in future and consider encouragement of such through government policy and funding. The majority of these types of clubs exist for older adults in general, but this study emphasises the need for groups such as these to target newly retired individuals specifically and to ensure that they are not seen as ‘only for old people’.

Strengths and limitations

The use of mixed –methodologies, combining longitudinal survey study analysed quantitatively, with a qualitative exploration through focus group discussions and thematic analysis, was a strength of the current study. It allowed the researchers to not only examine the association between becoming a member of a community group on social support and loneliness over an extended period, but also obtain a deeper understanding of the underlying reasons behind any associations. Given the variability of social support definitions in research [ 17 ] and the broad area of social wellbeing, it allowed for open exploration of the topic, to understand associations that may exist but would have otherwise been missed. Embedding the research in an existing community organisation was a strength, although with this also came some difficulties with recruitment. Voluntary coordination of the community groups meant that informing new members about the study was not always feasible or a priority for the volunteers. In addition, calling for new members was innately challenging because they were not yet committed to the club fully. This meant that so some people did not want to commit to a year-long study if they were not sure how long they would be a member of the club. This resulted in slow recruitment and a resulting relatively low sample size and decreased power to show significant statistical differences, which is a limitation of the present study. However, the use of Linear Mixed Models for analysis of the survey data was a strength because it was able to include all data in the analyses and not remove participants if one time point of data was missing, as repeated measures ANOVAs would do. The length of the study (1 year) is another strength, especially compared to previous randomised controlled studies that are typically only 6–16 weeks in length. Drop-out rate in the current study is very low and probably attributable to the benefits of working with long-standing organisations.

The purpose of this study was to explore in detail whether there are any relationships between joining existing community groups for older adults and social wellbeing. The lack of existing evidence in the field meant that a small feasibility-type case study was a good sounding-board for future larger scale research on the topic, despite not being able to answer questions of causality. Owing to the particularistic nature of case studies, it can also be difficult to generalise to other types of organisations or groups unless there is a great deal of similarity between them [ 68 ]. There are however, other types of community organisations in existence that have a similar structure to LACVI (Seniors centres [ 36 , 40 ], Men’s Sheds [ 38 ], University of the Third Age [ 34 , 69 ], Japanese salons [ 70 , 71 ]) and it may be that the results from this study are transferable to these also. This study adds to the literature around the benefits of joining community organisations that offer social and physical activities for older adults and suggests that this engagement may assist with reducing loneliness and maintaining social connection, especially around the time of retirement.

Directions for future research

Given that social support trended toward a significant increase, it would be useful to repeat the study on a larger scale in future to confirm this. Either a case study on a similar but larger community group or combining a number of community organisations would enable recruitment of more participants. Such an approach would also assist in assessing the generalisability of our findings to other community groups. Given that discussions around social benefits of group membership in the focus groups was often raised in conjunction with the occurrence of significant life events, it would be beneficial to include a significant life event scale in any future studies in this area. The qualitative results also suggest that it would be useful to investigate whether people who join community groups in early years post retirement gain the same social benefits as those in later stages of retirement. Studies investigating additional health benefits of these community groups such as physical activity, depression and general wellbeing would also be warranted.

With an ageing population, it is important to investigate ways to enable older adults to age successfully to ensure optimal quality of life and minimisation of health care costs. Social determinants of health such as social support, loneliness and social contact are important contributors to successful ageing through improvements in cognitive health, quality of life, reduction in depression and reduction in mortality. Unfortunately, older adults are at risk of these social factors declining in older age and there is little research investigating how best to tackle this. Community groups offering a range of activities may assist by improving social connectedness and social support and reducing loneliness for older adults. Some factors that may assist with this are activities that encourage sharing interests, learning from others, and are conducted in a fun and accepting environment. Such groups may be particularly important in developing social contacts for newly retired individuals or around other significant life events such as moving or illness of loved ones. In conclusion, ageing policy and strategies should emphasise participation in community groups especially for those recently retired, as they may assist in reducing loneliness and increasing social connections for older adults.

Abbreviations

Focus group

Life Activities Club

Life Activities Clubs Victoria

Linear mixed model

Physical activity

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The primary author contributing to this study (GLS) receives PhD scholarship funding from Victoria University. The other authors were funded through salaries at Victoria University.

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Lindsay-Smith, G., O’Sullivan, G., Eime, R. et al. A mixed methods case study exploring the impact of membership of a multi-activity, multicentre community group on social wellbeing of older adults. BMC Geriatr 18 , 226 (2018). https://doi.org/10.1186/s12877-018-0913-1

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What Is Research Methodology? Types, Process, Examples In Research Design

Research methodology is the backbone of any successful study, providing a structured approach to collecting and analysing data. It encompasses a broad spectrum of methods, each with specific processes and applications, tailored to answer distinct research questions.

This article will explore various types of research methodologies, delve into their processes, and illustrate with examples how they are applied in real-world research.

Understanding these methodologies is essential for any researcher aiming to conduct thorough and impactful studies.

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Research methodology contains various strategies and approaches to conduct scientific research, each tailored to specific types of questions and data.

Think of research methodology as the master plan for your study. It guides you on why and how to gather and analyse data, ensuring your approach aligns perfectly with your research question.

This methodology includes deciding between qualitative research, which explores topics in depth through interviews or focus groups, or quantitative research, which quantifies data through surveys and statistical analysis.

There is even an option to mix both, and approach called the mixed method.

If you’re analysing the lived experiences of individuals in a specific setting, qualitative methodologies allow you to capture the nuances of human emotions and behaviours through detailed narratives.

Quantitative methodologies would enable you to measure and compare these experiences in a more structured, numerical format.

Choosing a robust methodology not only provides the rationale for the methods you choose but also highlights the research limitations and ethical considerations, keeping your study transparent and grounded.

It’s a thoughtful composition that gives research its direction and purpose, much like how an architect’s plan is essential before the actual construction begins.

Qualitative Research Methodology

Qualitative research dives deep into the social context of a topic. It collects words and textual data rather than numerical data.

Within the family, qualitative research methodologies can be broken down into several approaches: 

Ethnography: Deeply rooted in the traditions of anthropology, you immerse yourself in the community or social setting you’re studying when conducting an ethnography study.

Case Study Research:  Here, you explore the complexity of a single case in detail. This could be an institution, a group, or an individual. You might look into interviews, documents, and reports, to build a comprehensive picture of the subject.

Grounded Theory:  Here, you try to generate theories from the data itself rather than testing existing hypotheses. You might start with a research question but allow your theories to develop as you gather more data.

Narrative Research:  You explore the stories people tell about their lives and personal experiences in their own words. Through techniques like in-depth interviews or life story collections, you analyse the narrative to understand the individual’s experiences.

Discourse Analysis: You analyse written or spoken words to understand the social norms and power structures that underlie the language used. This method can reveal a lot about the social context and the dynamics of power in communication. 

These methods help to uncover patterns in how people think and interact. For example, in exploring consumer attitudes toward a new product, you would likely conduct focus groups or participant observations to gather qualitative data.

This method helps you understand the motivations and feelings behind consumer choices.

Quantitative Research Methodology

Quantitative research relies on numerical data to find patterns and test hypotheses. This methodology uses statistical analysis to quantify data and uncover relationships between variables.

There are several approaches in quantitative research:

Experimental Research:  This is the gold standard when you aim to determine causality. By manipulating one variable and controlling others, you observe changes in the dependent variables.

Survey Research: A popular approach, because of its efficiency in collecting data from a large sample of participants. By using standardised questions, you can gather data that are easy to analyse statistically. 

Correlational Research: This approach tries to identify relationships between two or more variables without establishing a causal link. The strength and direction of these relationships are quantified, albeit without confirming one variable causes another.

Longitudinal Studies: You track variables over time, providing a dynamic view of how situations evolve. This approach requires commitment and can be resource-intensive, but the depth of data they provide is unparalleled.

Cross-sectional Studies: Offers a snapshot of a population at a single point in time. They are quicker and cheaper than longitudinal studies. 

Mixed Research Methodology

Mixed methods research combines both approaches to benefit from the depth of qualitative data and the breadth of quantitative analysis.

You might start with qualitative interviews to develop hypotheses about health behaviours in a community. Then, you could conduct a large-scale survey to test these hypotheses quantitatively.

This approach is particularly useful when you want to explore a new area where previous data may not exist, giving you a comprehensive insight into both the empirical and social dimensions of a research problem.

Factors To Consider When Deciding On Research Methodology

When you dive into a research project, choosing the right methodology is akin to selecting the best tools for building a house.

It shapes how you approach the research question, gather data, and interpret the results. Here are a couple of crucial factors to keep in mind.

Research Question Compatibility

The type of research question you pose can heavily influence the methodology you choose. Qualitative methodologies are superb for exploratory research where you aim to understand concepts, perceptions, and experiences.

If you’re exploring how patients feel about a new healthcare policy, interviews and focus groups would be instrumental.

Quantitative methods are your go-to for questions that require measurable and statistical data, like assessing the prevalence of a medical condition across different regions.

Data Requirements

Consider what data is necessary to address your research question effectively. Qualitative data can provide depth and detail through:

• images, and

This makes qualitative method ideal for understanding complex social interactions or historical contexts. 

Quantitative data, however, offers the breadth and is often numerical, allowing for a broad analysis of patterns and correlations.

If your study aims to investigate both the breadth and depth, a mixed methods approach might be necessary, enabling you to draw on the strengths of both qualitative and quantitative data.

Resources and Constraints

While deciding on research methodology, you must evaluate the resources available, including:

• funding, and

Quantitative research often requires larger samples and hence, might be more costly and time-consuming.

Qualitative research, while generally less resource-intensive, demands substantial time for data collection and analysis, especially if you conduct lengthy interviews or detailed content analysis.

If resources are limited, adapting your methodology to fit these constraints without compromising the integrity of your research is crucial.

Skill Set and Expertise

Your familiarity and comfort level with various research methodologies will significantly affect your choice.

Conducting sophisticated statistical analyses requires a different skill set than carrying out in-depth qualitative interviews.

If your background is in social science, you might find qualitative methods more within your wheelhouse; whereas, a postgraduate student in epidemiology might be more adept at quantitative methods.

It’s also worth considering the availability of workshops, courses, or collaborators who could complement your skills.

Ethical and Practical Considerations

Different methodologies raise different ethical concerns.

In qualitative research, maintaining anonymity and dealing with sensitive information can be challenging, especially when using direct quotes or detailed descriptions from participants.

Quantitative research might involve considerations around participant consent for large surveys or experiments.

Practically, you need to think about the sampling design to ensure it is representative of the population studied. Non-probability sampling might be quicker and cheaper but can introduce bias, limiting the generalisability of your findings.

By meticulously considering these factors, you tailor your research design to not just answer the research questions effectively but also to reflect the realities of your operational environment.

This thoughtful approach helps ensure that your research is not only robust but also practical and ethical, standing up to both academic scrutiny and real-world application.

What Is Research Methodology? Answered

Research methodology is a crucial framework that guides the entire research process. It involves choosing between various qualitative and quantitative approaches, each tailored to specific research questions and objectives.

Your chosen methodology shapes how data is gathered, analysed, and interpreted, ultimately influencing the reliability and validity of your research findings.

Understanding these methodologies ensures that researchers can effectively write research proposal, address their study’s aims and contribute valuable insights to their field.

Dr Andrew Stapleton has a Masters and PhD in Chemistry from the UK and Australia. He has many years of research experience and has worked as a Postdoctoral Fellow and Associate at a number of Universities. Although having secured funding for his own research, he left academia to help others with his YouTube channel all about the inner workings of academia and how to make it work for you.

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