which best strategy for writing a cover letter

13 Best Practices for Writing a Cover Letter

Writing a cover letter is no easy task. If a hiring manager sees two equally great resumes, it would be the cover letter that ultimately determines who gets the job and who has to continue the arduous application process. We're here to help you create the an amazing profile with our 13 best practices for writing a cover letter.

in this guide we'll teach you:

• Cover letter writing practices for content
• Best practices for formatting and addressing your letter
• How to find keywords and why integrate them in your cover letter

Before we dive into it, have one last look at your resume and make sure it's flawless.

Head over to our resume builder for some expert tips on how to best present your experience and get the job.

A good cover letter is a compilation of great content and skillful formatting. You have to pay attention to the small details and emphasize your relatable strengths.

1. Address your cover letter appropriately

The first thing that the hire manager sees on your cover letter is how you address them, so make sure you do it correctly.

Forget the impersonal "to whom it may concern" and get specific. If possible, use the hiring manager's name. If you can't find it on the job ad or the company website, try social media. LinkedIn is a great source of information.

If you can't find the name anywhere, use "Dear Hiring Manager." For more tips, check out 7 Cover Letter Opening Line Mistakes to Avoid (Examples) .

2. Have a clear message

Your cover letter has to be focused. The hiring manager has no time to read neither an essay version of your resume, nor irrelevant information.

Stick to the main questions:

• What position you're applying to
• How your experience is relevant
• What you want to accomplish in that role
• How you'll be of use to the company

3. Show relatable experiences and interests

One good practice for writing a cover letter is to stick to relevant information. While you may have the coolest hobbies and interests, like rock climbing or tango dancing, not all are relevant to the job you're looking to get.

Choose the hobbies that most closely relate to the position and talk about them. For example, if you're applying to be a web designer for a yoga company, talk about your love for yoga.

If you're applying to a bank that organizes 10K charity runs annually, talk about your passion for running. Make every piece of information on your cover letter relatable to the job.

4. Demonstrate motivation

Writing a cover letter (especially when the application doesn't require it) shows motivation. You should take it a step further and discuss why you're so eager to get the position.

Would this position help you make a difference in the world? Has it been your lifelong dream, or do you just feel very passionately about the daily tasks? Let the hiring manager know all that in the cover letter.

5. Do your research on the company

What do you do when you want to convince someone to do something for you? You find out as much information about them as you can and then use it in your favor. The same applies to job hunting.

Find out everything you possibly can about the company, the team and the work. Then address it in your cover letter.

Use the company name and whatever data you can quote. This will show the hiring manager that you've done your homework which would give you an edge.

6. Use keywords from the cover letter

The job description is a powerful weapon you can use in your cover letter. How? Find out what the key responsibilities of the position are and explain how you're qualified and motivated to perform them.

For example, if the ad says:

Responsibilities of the Sales Assistant: Provide great customer service by travel to retail stores throughout Boston to promote client services and compile a list of leads . Approach consumers during in-store retail campaigns and educate them about our product, making recommendations based on their needs . Run sales presentations during in-store sales campaigns with the goal of increasing brand awarenes s .

Report to the management team monthly.

The keywords here are highlighted in bold. Those are the main tasks that the ideal candidate would be able to execute.

Knowing that, a passage of a good cover letter would read:

cover letter example:

My experience with customer service over the past 3 years has showed me how to educate consumers on products and services, making sure that I cater to their needs. I enjoy collaborating and working in a team, and am always able to run a sales presentation at any given moment.

Promoting brand awareness and generating new leads are tasks that I perform with ease and motivation, and I'd be happy to do this for (Company Name).

Pinpoint the keywords on the ad and use them. This way you will reassure the hiring manager that you are the right candidate for the job.

7. Tailor each cover letter

Do you ever wear a suit that doesn't fit well to a job interview? No, you tailor it. This is how you have to approach each cover letter you send out.

While it's easy to send out a generic cover letter to 20 companies, the chances of you getting a job this way are slim.

Be specific and target your efforts to the company in question. For more tips, read How and Why to Tailor a Cover Letter .

8. Remove anything irrelevant

Recruiters are busy. Don't waste their time by adding irrelevant information or rambling about past experiences that have nothing to do with the position you're applying to. Keep your content short and clear.

9. Mention any personal references

Did someone from the company tell you about the position? Do you have a connection you can mention in the cover letter? If yes, do it.

This should be done in passing and delicately. You can say:

"(Name of Contact) who referred me to apply to the position explained that the job entails..."

A delicate mention of a connection can work in your favor.

10. Don't repeat your resume

Remember that the resume presents the facts of your career. The cover letter shows your motivation for applying.

While the cover letter may mention details from your resume, it should be completely different from your resume.

11. Be confident about your strengths and don't talk about weaknesses

The cover letter is supposed to show you in the best light possible, just like your resume. This is not the time to be shy or talk about your weaknesses.

Focus on what you're good at. The recruiter might ask about your weaknesses during the interview anyway, but don't jump the gun on that one.

12. Always proofread

We can't stress this tip enough. Always proofread your work. You might have the best content the hiring manager has ever seen, but if it's full of typos and grammatical errors, you won't get the job.

13. Format properly

Formatting is very important when it comes to writing a cover letter. You only get one page to work with, so you have to make the best out of it.

Stick to a neat font at a size between 9 - 11. Some of the best fonts for a cover letter are Times New Roman, Verdana, Calibri, Arial, and Tahoma.

For more tips on formatting, see our guide on Cover Letter Formatting Guidelines .

The best practices for writing a cover letter are simple and straightforward. Keep your content strong and to the point. Proofread and format well. Do your research and don't repeat your resume in a story format.

Try to incorporate as many of these 13 tips as you can and confidently send out your applications.

If you need a hand with your resume, head over to our resume builder .

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What is the Best Strategy for Writing a Cover Letter: Your Ultimate Guide

When it comes to making a lasting impression, your cover letter could either make or break your chances of landing that dream job. In an increasingly competitive job market, it’s essential to tailor your cover letter to demonstrate to prospective employers how you’re the perfect fit for their company. So, what’s the best strategy for writing a compelling cover letter? Let’s dive in.

First and foremost, research should be your top priority. Before you even start writing, you’ll want to gain a solid understanding of the company and its values, as well as the role you’re applying for. This knowledge will not only help you personalize your cover letter, but it’ll also show employers that you’ve gone the extra mile to familiarize yourself with their organization.

Another crucial aspect of a winning cover letter strategy is to focus on your strengths . Instead of simply rehashing your resume, use your cover letter as an opportunity to highlight specific experiences and accomplishments that make you an ideal candidate for the position. Be sure to showcase your transferable skills and explain how they will benefit the company. Remember, your cover letter is your chance to sell yourself, so don’t be afraid to toot your own horn!

Understanding the Importance of a Cover Letter

Writing a cover letter can seem like a daunting task, but it’s a crucial part of your job search. A well-crafted cover letter gives you a chance to stand out from the competition and showcase your personality, skills, and qualifications. In this section, you’ll understand why cover letters are so essential and learn some tips to help you create the perfect one.

The purpose of a cover letter is to introduce yourself to the employer and express your interest in the position. Hiring managers often receive countless applications for a single job opening, so your cover letter needs to:

• Be captivating and engage the reader
• Show how your unique qualities make you the right fit for the role
• Explain why you’re drawn to the company and the specific position

Cover letters can improve your chances of being considered for an interview, even when your resume might not be the strongest on its own. According to a CareerBuilder survey , 40% of HR managers consider cover letters an essential part of the application process. That’s because they provide additional information and context for evaluating your candidacy.

Here’s a comparison of the facts:

Now let’s discuss some of the benefits of writing a strong cover letter:

• Highlight your accomplishments : Cover letters let you emphasize your achievements that aren’t covered in your resume. This allows you to present yourself as a well-rounded candidate and provide examples of how you’ve succeeded in the past.
• Demonstrate your passion : Employers want candidates who are genuinely excited about the opportunity. Through your cover letter, you can convey your enthusiasm and showcase why you’re motivated to join the company.
• Display your communication skills : Communication is key in any job, and your cover letter is an excellent opportunity to prove your ability to articulate your thoughts clearly and effectively.
• Bridge any gaps : If there are discrepancies or gaps in your resume, a cover letter gives you a chance to address them head-on and explain the circumstances, rather than leaving the hiring manager to make assumptions.

Remember, a well-written cover letter can be the difference between landing an interview or getting passed over. By taking the time to craft a thoughtful and engaging cover letter, you’ll be one step closer to securing that coveted job .

Crafting Your Hook: Starting Strong

Creating a strong hook is crucial when writing a cover letter, as it’s the first thing a potential employer will read. You’ll want to grab their attention and show them that you’re the right candidate for the job. Here are some tips to help you craft a compelling hook that will encourage the reader to continue.

Research the company: Before you start writing, take the time to research the company thoroughly. Understand their values, history, products, and services. This information will help you tailor your cover letter to match the company’s culture and expectations.

Understand the job posting: Carefully read the job posting and determine what the employer is looking for in a candidate. Make a list of the key skills, qualifications, and experiences that are mentioned and match them with your own.

Identify your unique selling points: What can you offer that other candidates might not? Think about your specific skills, experiences, and achievements that are most relevant to the job, and be prepared to highlight these in your hook.

Now that you have this information, there are different ways you can start your cover letter:

• Anecdote or personal connection: Share a brief story or example that illustrates your passion for the industry or how you discovered the company. This could be an experience you had with the company’s products or services, or a moment that sparked your interest in the field.
• Directly address the job requirements: Use a sentence or two to show how your skills and experiences directly align with the employer’s needs. This shows that you’ve carefully read the job posting and know what they’re looking for.
• Highlight your accomplishments: Showcase a notable accomplishment that demonstrates your expertise in the field or specific skill set. Be sure to relate the accomplishment to the requirements of the job, if possible.

Here are some example hooks:

• As a longtime admirer of XYZ Company’s innovative approach to digital marketing, I was thrilled to discover the opening for a content strategist.
• With a proven track record in designing and implementing successful social media campaigns, I’m eager to contribute my skills as a digital marketing specialist at ABC Company.
• When I successfully increased website traffic by 75% at my previous job, I knew I had found my calling in SEO. Today, I am excited to bring my experience and passion for optimizing search results to the SEO Specialist role at DEF Company.

Remember, your cover letter’s opening should be engaging, highly relevant, and tailored to the specific job and company. By successfully crafting a strong hook, you’ll increase your chances of capturing the employer’s attention and standing out from the competition.

Highlighting Relevant Skills and Experiences

One effective strategy for writing a cover letter is to highlight your relevant skills and experiences . By showcasing how your abilities align with the job requirements, you’ll increase your chances of catching the attention of potential employers.

Start by thoroughly reading the job description and making a list of the key skills and experiences mentioned. This will give you a clear understanding of what the employer is looking for, allowing you to tailor your cover letter accordingly.

Next, reflect on your own experiences and identify the skills you possess that match those in the job description. Focus on your strongest, most relevant skills, such as:

• Technical expertise
• Interpersonal and communication abilities
• Leadership and teamwork
• Time management and organization

Once you’ve identified your relevant skills and experiences, it’s essential to present them in a powerful way within your cover letter. To do this, try these approaches:

• Use strong action words : Start each sentence with a strong action verb, such as implemented , increased , or led . This adds impact to your descriptions and clearly demonstrates your achievements.
• Be specific : Include quantifiable results and concrete examples of your accomplishments. For instance, rather than saying you “improved efficiency,” describe how you “implemented a new inventory system that reduced order processing time by 25%.”
• Tailor your examples : Show the employer how your skills can be applied in their specific context. For example, if applying for a nonprofit organization, mention your previous volunteer experiences or how you’ll draw from your strengths to contribute to their mission.

Here’s an example of how you might use this strategy in your cover letter:

With five years of experience in software development, I have developed a strong foundation in Java, Python, and agile methodologies. While working at XYZ Company, I led a team of six developers to complete a key project ahead of schedule, ultimately increasing company revenue by 18% . My strong communication skills enabled me to effectively collaborate with stakeholders to ensure the project’s success. I am confident that my technical expertise and demonstrated leadership would make me a valuable asset to your team at ABC Company.

Remember to keep your cover letter brief, focusing on a few key points that showcase your most relevant skills and experiences. Investing time in this process will undoubtedly improve your chances of landing an interview and, ultimately, securing the position you desire.

How to Tailor Your Cover Letter to the Job

When it comes to writing an effective cover letter, a one-size-fits-all approach won’t cut it. You’ll need to customize your cover letter to the specific job you’re applying for. Here’s how to tailor your cover letter to the job and make a lasting impression on potential employers:

• Research the company : Start by learning as much as you can about the organization you’re applying to. Visit their website, read news articles, and follow them on social media to understand their values, mission, and company culture. This information will help you align your cover letter with what the company is looking for in a candidate.
• Required skills: list the specific skills needed for the job, e.g., project management, data analysis, etc.
• Desired experience: mention the years of experience or industry experience the employer is looking for
• Preferred qualifications: include any certifications, degrees, or specific qualifications the employer prefers
• Include relevant keywords : Since many companies use applicant tracking systems (ATS) to scan cover letters for relevant keywords, it’s essential to incorporate them throughout your cover letter. Use the same keywords and phrases mentioned in the job description, but be careful not to overdo it.
• Highlight specific achievements : When discussing your work history, focus on achievements that are most relevant to the position you’re applying for. Quantify your accomplishments using numbers, percentages, or other metrics to emphasize your impact. For example, if you’re applying for a sales position, you might mention that you increased sales by 20% in your previous role.
• Show how you fit the company culture : In your cover letter, demonstrate how your values and personality align with the company culture. Mention specific aspects of the organization that appeal to you and explain why you’d be a good fit. This will show the employer that you’ve done your research and are genuinely interested in becoming a part of their team.
• Address the hiring manager directly : If possible, find out the name of the person responsible for hiring and address your cover letter to them personally. This shows that you’ve taken the time to research the company and are detail-oriented.

By tailoring your cover letter to the job, you’ll greatly improve your chances of landing an interview. Remember to keep your tone professional, confident, and positive throughout your letter, and you’ll be well on your way to making a lasting impression on potential employers.

Showcasing Your Unique Value Proposition

Crafting the perfect cover letter involves highlighting your unique value proposition . This means showcasing what sets you apart as a candidate, making it crucial to identify your strengths and skillset. In this section, you’ll learn how to effectively communicate your exclusive qualities and turn them into compelling reasons to hire you.

Begin by determining your unique qualities. Reflect on your professional experience, skills, and achievements that others may not possess. Take the time to:

• Assess your standout accomplishments or awards.
• Think about specific skills or expertise you have acquired.
• Identify any certifications or additional training you’ve completed.
• Consider soft skills, such as leadership or adaptability, that could distinguish you from other candidates.

Once you’ve identified these elements, it’s time to incorporate them into your cover letter. Be strategic in choosing the right ones to showcase, focusing on what the employer is seeking and how they align with the job description. Incorporate your strongest points through the use of bullet points or brief examples to further emphasize your capabilities. Captivate the reader’s attention by weaving your unique selling points into a story that communicates your character, background, and passion.

For example, if the job description emphasizes the importance of project management skills, you could discuss a project you successfully led, highlighting the challenges you faced and how you overcame them. This not only demonstrates your abilities, but also showcases your problem-solving and adaptability traits.

Now, let’s address tailoring your unique value proposition to the company and position. Research the company’s culture, values, and needs to showcase how your exceptional qualities align with their expectations. Make use of online resources, such as the company website, LinkedIn, and even news articles, to gain insight into their specific requirements.

Finally, be authentic in your writing, and avoid coming across as boastful or arrogant. Maintaining a humble yet confident tone will allow your unique value proposition to shine without seeming excessively proud or artificial. Remember, your ultimate goal is to demonstrate how your distinctive qualities can contribute to the success of the company – so embrace your strengths and make them work in your favor.

Show Genuine Interest in the Company and Role

When you’re crafting a cover letter, it’s essential to show genuine interest in the company and the specific role you’re applying for. Doing so will not only showcase your passion but also help you stand out from other candidates. Here are some tips to help you accomplish this:

Research the Company : Dive into the company’s website, publications, and social media channels to learn about their mission, values, and culture. Understanding what is important to them will enable you to tailor your cover letter accordingly.

Connect the Dots : Explain how your background, skills, and experiences align with the company’s needs and values. Make it clear that you’re a perfect fit for the role and that you share their passions and objectives.

Mention Significant Achievements : If you’ve had any notable accomplishments that resonate with the company’s values or the role’s requirements, don’t shy away from highlighting them. This can illustrate your dedication to the field and your potential contribution to the team.

Name Specifics : When possible, mention projects, initiatives, or recent news related to the company that you find exciting. This not only demonstrates that you’ve done your homework, but it also signals that you’re genuinely interested in contributing to their ongoing success.

Express Enthusiasm : Convey your enthusiasm for the role and the company by using positive language and a passion-driven tone. Let them know how excited you are about the opportunity to grow, learn, and contribute to their objectives.

Following these tips will help you create a cover letter that showcases your genuine interest in both the company and the role, setting you apart from those who submit generic, one-size-fits-all applications. Be sure to inject your own personality and unique touch, helping you make an even more significant impact on potential employers.

Cover Letter Formatting Tips to Impress

When writing a cover letter, it’s important to pay attention to key formatting tips that can help impress potential employers. Here are several recommendations for creating a cover letter that stands out.

1. Keep it concise : Your cover letter should not exceed one page. Aim to keep it around 3-4 paragraphs. Employers are busy and appreciate brevity, so make sure your cover letter gets to the point quickly.

2. Maintain a clear structure : Organize your cover letter with the following structure:

• Introduction: Mention the position you’re applying for and how you found it.
• Body: Highlight your relevant skills, experience, and achievements.
• Conclusion: Reinforce your interest in the position and why you’re a great fit.

3. Customize for each application : Tailor your cover letter to match the specific requirements and values of each company. This shows that you’ve taken the time to research the organization and truly understand their needs.

4. Use proper formatting : Follow these formatting guidelines for a polished look:

• Use a standard font such as Arial or Times New Roman, 10-12 point size.
• Set 1-inch margins on all sides.
• Align the text to the left, leaving a clean right edge.
• Use single-spacing within paragraphs and double-spacing between paragraphs.

5. Include contact information : Provide your phone number and email address at the top of the page. This makes it easy for employers to get in touch with you.

6. Address the hiring manager by name : Make an effort to find the name of the person responsible for hiring. This personal touch goes a long way in showing your interest and dedication to the company.

7. Proofread : Double-check your cover letter for grammar, spelling, and punctuation errors. These small mistakes can make a big negative impact on your application.

Remember to keep these cover letter formatting tips in mind as you write, and you’ll be well on your way to making a positive impression on potential employers.

Proofreading: Catch Those Mistakes and Typos

You’ve spent time crafting the perfect cover letter, but the importance of proofreading cannot be overstated . Even the most well-written letter can be marred by mistakes and typos. Catching these errors will not only make your application look more polished, but it’ll also show your attention to detail. In this section, we’ll provide the best strategy for proofreading your cover letter effectively.

First, give yourself some time away from your cover letter. It’s advisable to write your letter and return to it after a short break . This allows you to review it with fresh eyes, increasing the chances of spotting errors. Remember, you’re more likely to overlook mistakes when you’ve been staring at the same text for an extended period.

You’ll notice errors more easily if you read your cover letter out loud . This technique forces you to slow down and pay closer attention to each word. Take note of awkward phrasing or sentences that don’t flow, and make corrections accordingly.

Another crucial step in error detection is using your computer’s spell check feature . While it’s not foolproof, it’s an excellent initial filtering tool for catching typos and basic grammar mistakes. As a supplement, consider using online grammar tools like Grammarly to provide additional insights into your writing.

Don’t underestimate the power of a second pair of eyes . If possible, ask a friend, family member, or colleague to proofread your cover letter as well. They may catch errors you’ve missed or provide valuable feedback that can enhance the overall quality of your letter. Additionally, they can offer a fresh perspective on how your cover letter is received by the reader.

When proofreading, focus on:

• Spelling mistakes
• Grammar errors
• Punctuation errors
• Inconsistencies in formatting or style

To make it easier, you can use these proofreading tips :

• Read your cover letter backwards: This forces you to focus on individual words instead of the content.
• Change the font size and style: Altering the visual appearance can help you notice errors more easily.
• Print out your cover letter: Reading a physical copy can help you differentiate between on-screen and printed formatting issues.

By carefully proofreading your cover letter, you ensure that your application is polished and professional. In doing so, you’ll exceptionally represent yourself to potential employers and improve your chances of landing that interview. So take the time to review and correct—it’s undoubtedly worth the effort.

Leveraging Digital Tools for a Winning Cover Letter

In today’s digital age, it’s essential to utilize various online resources and software to help you create an effective cover letter. These tools can significantly enhance your writing and overall presentation, making your application stand out among the competition. Let’s explore some of these digital tools and how they can benefit your cover letter.

Grammar and spelling checkers , such as Grammarly and Hemingway Editor, play a crucial role in polishing your cover letter. By using these tools, you’ll be able to avoid common grammatical errors, spelling mistakes, and awkward phrasing, making your writing more professional and precise.

Formatting tools , like Microsoft Word and Google Docs, provide you with numerous formatting options, including customizable templates and a wide array of fonts. This diversity can be helpful in designing visually appealing cover letters that are easy to read and navigate.

Online thesauruses and dictionaries can enhance your vocabulary and help you find the perfect words to describe your skills and experiences. They also enable you to avoid repetition and maintain readers’ interest throughout your cover letter.

Consider the following digital tools for that extra edge on your cover letter:

• LinkedIn : This professional networking site is an excellent resource for researching your potential employer. Tailor your cover letter to the company by mentioning relevant industry news or the company’s recent developments.
• Jobscan : This platform allows you to upload your cover letter and the job description, then offers feedback on how well your cover letter aligns with the desired position. Jobscan provides suggestions on keywords and phrases that can increase your chances of a successful application.
• Canva : For those looking to add creativity to their cover letter, Canva offers various templates that can make your application visually striking. They contain pre-designed layouts and font combinations that ensure a professional and engaging look.

Keep in mind that utilizing these digital tools doesn’t mean you should neglect the basics. Remember to:

• Address the hiring manager by name if possible
• Use short sentences and bullet points for easy readability
• Tailor your cover letter to the specific job requirements
• Proofread multiple times to catch any errors

By combining foundational writing skills with the advantages provided by digital tools, you’re well on your way to crafting a winning cover letter. Embrace these resources and watch your application stand out among the rest.

Wrapping Up: A Compelling Conclusion

Now that you’ve come this far in your cover letter journey, it’s time to wrap things up with a powerful conclusion. A captivating and well-written ending can leave a lasting impression on the employer, increasing your chances of being invited for an interview. In this section, we’ll guide you through crafting a conclusion that leaves a positive impact.

To wrap up your cover letter, focus on a few key points:

• Summarize your main qualifications and how they are relevant to the position.
• Reiterate your enthusiasm for the role.
• State your availability for interviews and how you can be reached.
• Express appreciation for the reader’s time and consideration.

When summarizing your qualifications, don’t merely repeat what you’ve already mentioned in the body of your letter. Instead, emphasize the most important aspects of your experience or skills that set you apart from other candidates. For example:

“With over five years of experience managing teams, I have a proven track record of meeting deadlines and delivering successful projects, making me an ideal fit for the project manager position at XYZ Company.”

Show your passion and excitement for the job opportunity by reaffirming your interest in the role:

“I am genuinely excited about the prospect of joining your dynamic team at XYZ Company and contributing to the growth of your organization.”

Before signing off, provide details on your availability for interviews, as well as the best way to reach you:

“I am available for interviews at your earliest convenience and can be reached through my phone number or email address provided above.”

Finally, express gratitude for the reader’s time and attention:

“Thank you for considering my application. I look forward to the opportunity to further discuss how my skills and expertise align with the needs of your organization.”

Remember these concluding tips and put them into action, and you’ll create a strong and memorable conclusion for your cover letter. By tying everything together, you’ll leave a lasting impression and move closer to landing your dream job. Good luck!

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A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Elizabeth Perry

Content Marketing Manager, ACC

3 cover letter examples to help you catch a hiring manager’s attention

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Writing an Effective Cover Letter: The Ultimate Guide

Picture this. You’ve just found an excellent job opening that meets all of your requirements— competitive salary, great benefits, and the ability to work on exciting projects. This has been your dream, and you know you have the qualifications. But, after reading further, you are asked to submit a resume and a cover letter. 

Many people skip over the idea of writing a cover letter because they can be difficult to write, especially if you’re applying for your first job. This is a mistake! In fact, your cover letter is one of the most important parts of the hiring process and should be written to the best of your ability.

Find your bootcamp match

In this guide, we’re going to explore how you can write an effective cover letter which you can use to apply for any position in tech.

Why Are Cover Letters Important?

Your cover letter is one of the first impressions you will make on a company. Even if you already have a recommendation from a current employee, there will be people in the company who will read your resume and cover letter before you proceed to the next stage of the hiring process. And to those people, these documents will be their first impression. You know what people say, “first impressions stick.”

When you reach out to a company, you want to tell them a story about yourself and how you’re going to help them meet their goals. Your resume will outline your skills and past experience, sure, but your cover letter will back up what you’ve said in your resume and give you the opportunity to explore your interest in a certain position with more depth. 

Most importantly, your cover letter, which can take many formats, can be highly personalized for each company. This is a chance for you to tell them your story. 

What Is the Purpose of a Cover Letter?

The cover letter is still an expected attachment to a resume and serves as the first impression a candidate will make on a potential employer. Your cover letter gives you the opportunity to talk about why you’re interested in the position and how you would uniquely contribute to the organization. Everyone may use the same format for their resume—listing their skills, qualifications, and more—but in the cover letter, you can get more creative. You can talk about why you’re excited about the company and craft a convincing pitch that will make them want to talk with you again.

Over the last few years, there has been a perception that cover letters are no longer relevant. If you have a Twitter profile and a presence on LinkedIn or AngelList, why should you have a cover letter? Well, the truth is that employers still value a cover letter. If you don’t include a cover letter, a potential employer may pass on you before they get the chance to read about your skills in greater depth.

Your cover letter tells employers that you’re applying for a certain position. You may be able to get away with using the same resume for multiple jobs, but the cover letter should be unique to each position and company. You want to convince the company why you are the best person for their team. And you want to tell them why you want to work with their company more than any other. The more detailed you are, the better the impression you can leave on hiring managers and recruiters.

How to Format a Cover Letter

Before we get started on the contents of a cover letter, it’s important to understand how you should format the document. Here are a few tips on how to format your cover letter:

• Use single line spacing for all text
• Use double-space between each section
• Include a one-inch margin on all sides
• Align everything to the left side
• Choose an easy-to-read font

How Long Should a Cover Letter Be?

Your cover letter—like a resume—should only be a single page long. The best cover letters are short, concise, and ideally under 300 words . You’ll only have the attention of a recruiter for a minute or two at best, and you want to impress them as soon as possible.

What to Say in a Cover Letter

Your cover letter should be all about the position you’re applying to and the company itself . Before you get started writing a cover letter, you should make sure you are aware of the needs of the company and their expectations for a candidate in the position. 

By doing some research in advance, you’ll find it easier to adapt your cover letter to the specific position you’re applying to. Recruiters will always value a personalized cover letter over one which includes generic text about why a candidate is “good.”

When doing research for your cover letter, consider the following questions:

• Why is the company hiring someone new?

Does the company have an always-open application so they can hire the best talent? Do they need more people to help them scale? When it comes time to writing your cover letter, make sure you keep these things in mind. If the company is scaling quickly, you may want to talk about how you have experience in fast-paced work environments, for example.

• What skills do they expect a new candidate to have?

What are they looking for in a new candidate? Do they need someone with skills in a particular technology? Do they need someone ambitious who can help them bring their ideas into reality? Answers to these questions are difficult to ascertain before actually talking with someone in the company, but you can’t write a cover letter without knowing what they expect.

Spend some time reading through the job description and take notes on what skills they expect applicants to have. Also, read over any materials on the company’s website such as their “about” page and their vision statement so you can learn more about their expectations and long-term goals. Doing this research will show companies you know what they’re all about, thereby indicating you’re passionate about a particular position.

How to Write a Cover Letter

Cover letters can be difficult to write because you need to write a new one for each position you’re applying to. However, there are a few tips you should keep in mind which will help optimize your cover letter writing process.

Expand on Your Resume

In your cover letter, you should go beyond your resume. It can be tempting to simply reiterate what you have said in your resume in more depth. But you shouldn’t repeat yourself in your cover letter. Instead, you should use your cover letter as an opportunity to discuss your experience in more depth . Write a sentence or two about how a past position helped you refine a specific skill that the employer is looking for. Customize the letter to show you have the requisite skills for the position. If you’re not sure where to start, you may want to ask yourself these questions:

• How did you tackle one of the responsibilities you had in a past position?
• How did you accomplish a specific milestone you mentioned on your resume?

Main Components of a Successful Cover Letter

Now, let’s get to the cover letter itself. There are three main parts in a cover letter:

• The Introduction

Let’s break these down and explore each component in more depth.

• Cover Letter Introduction

The first few sentences in your cover letter are key. If you include some generic and bold assertions about your skills, the recruiter may get bored and move on to the next candidate. But if you make your introduction impressive, they will want to read on further.

Your introduction should start with “Dear, [hiring manager name].” Make sure you include the name of the hiring manager or recruiter who is hiring for the position. If the company has a relaxed office culture, you only need to use their first name; if the employer is more traditional, use their first and last name.

The first paragraph should tell the company why you want to work with them . There are two things you could say in this paragraph—you believe in the company’s mission, and you want to work on the problems they are solving or, you want to work with their team. You should mention one of these facts and give a specific reason why. You’re interested in helping the company solve problems? Now you need to tell them why. 

Giving a specific reason shows the company you’ve tailored your cover letter to them and done some research about their company. Saying that you have applied because a friend told you about the company or because you saw a job opening sounds like you haven’t thought about the company in any depth—you just applied. When a company feels you are passionate about their vision or their team, they are more likely to reach out to you. They are always going to hire the person who wants to work for the company more than the person who would accept any job. Even subtle personal touches will go a long way in a cover letter.

• Cover Letter Body

You’ve written a great introduction, and you now have the attention of the recruiter. What’s next? You have to tell them your story. The main body will be what a recruiter uses to help them decide whether to schedule an interview or file your application away.

The main body should be around three sentences —even if you are applying for junior or senior positions in tech. The goal of telling this story is to convince the company you meet all of their specifications. Tell the company about your knowledge of the technologies they are using or your past experience with a certain process they mentioned in the job listing. Whatever it is, make sure you tell them how you can help solve their problems better than everyone else . And always provide specific examples .

"Career Karma entered my life when I needed it most and quickly helped me match with a bootcamp. Two months after graduating, I found my dream job that aligned with my values and goals in life!"

Venus, Software Engineer at Rockbot

Let’s say the company is looking for a front end web developer who can help them speed up their app. You could say, “In my one-year tenure as an intern at Google, I used React.js to improve the speed of an internal landing page by 50ms.” 

Specific, concise, and easy to understand.

In this section, you should be sure to make links between your qualifications and the specific requirements for a position . Mention how your skills meet the requirements of a company. You should also be sure to keep your paragraphs short. If you are writing three sentences, you may split those up into two paragraphs. This will make it easier for the recruiter to read your cover letter and understand the most important information. The more personalized your cover letter is, the more an employer will feel that you’re passionate about the company and its vision.

If you’re struggling to figure out how to talk about your past experience, there are a few questions you should keep in mind. These questions will ensure you know how to articulate your past experience and present it as effectively as possible to a future employer. Ask yourself:

• What projects did I work on?
• How many users did my project have?
• What big milestones did I achieve?
• What use cases did I have to take into account?
• What tools (i.e. GitHub, Confluence, CircleCI) and methodologies (i.e. Agile) did I use to work on this project?

You should end up with something like, “I was a core team member building X and leveraged tools such as CircleCI to create a new continuous integration process, which helped cut down our deployment time by 30%.” 

• Cover Letter Close

The hiring manager is reading your cover letter. They are getting more interested in reaching out to you for an interview. Now, you need to close your cover letter effectively.

The first thing you should mention in your closing lines is a call to action: a specific statement that tells employers how they can reach out to you . You may decide to say, “If you are interested in talking with me further about how I can help Microsoft boost the efficiency of their Azure platform, reach out to me at [email address].” Again, this is specific, concise, and actionable.

Then you want to close with “sincerely” or “kind regards” and sign the letter with your full name . Optionally, you can include a phone number or another contact information below your name. After you’ve done that, your cover letter will be complete. You do not need to make your close complicated—it should be simple and tell hiring managers how to reach out to you in only a few words.

Example of a Cover Letter

Here is an example of a cover letter that uses the above format. The letter states why a candidate wants to work for the company and gives them a specific example of how this candidate can help them achieve their goals. The letter is simple, concise, and actionable.

30 October 2019

Stephanie M. Anager

Hiring Manager

Career Karma

San Francisco, CA 94107

Dear James,

I used Career Karma to help choose a coding bootcamp when I was learning to code, and I recently learned about your new bootcamp directory. It got me thinking that I want to help others find the right educational opportunities for them, just like you did for me. I would like to apply for the position of junior full stack engineer at your company.

At my previous job, I started off as a junior web developer and I learned how to build efficient web applications using JavaScript and the React.js framework. I spent time working with the development team analyzing inefficiencies in our application, and made numerous changes to make our pages render quicker. If I were to join your team, I would be able to help you make your website more efficient, and help you scale the site as you gain more traffic.

If you would like to talk with me further about how I can help you improve your web application, reach out to me at [email protected].

Kind regards,

Candidate N. Ame

What Not to Include in a Cover Letter

The purpose of a cover letter is to tell your story to a prospective employer. You can tell them about yourself, your history, your knowledge, and more. Your cover letter gives you an opportunity to show an employer why you are a good candidate for a position and why they should hire you.

But many people feel compelled to include more information than they need to. Your cover letter should be short, to-the-point, and focused on how you can help a company achieve its goals. You don’t need to include every detail about your employment history. Keeping your cover letters short will make it easy if you apply for multiple positions and need to write many different letters.

Your cover letter should be formatted correctly and should be free of any spelling or grammar errors , as it will also implicitly showcase your writing and communication skills. If your cover letter includes obvious grammatical errors, an employer may question how much attention you pay to detail—a critical component of most jobs in tech.

Here are a few things you should avoid doing in a cover letter:

• Making assertions which are not true. Employers will check the facts of a cover letter if they proceed with the interview process. Make sure your cover letter is truthful and accurately represents your skills. There are many people who have exaggerated their skills in a cover letter but were unable to meet the requirements when it came time for the interview.
• Information not related to the job. Don’t include anything which is not directly related to the position for which you are applying. You only have a few hundred words to use when writing your cover letter—use them all effectively.
• What you want. Don’t mention what you want to get out of the company. You should be pitching how you can help the company, not how they can help you.
• Expressing too much interest in the job. Companies want to know you are interested in them. But talking too much about how you like the company may cause you to lose leverage when it comes time to negotiate a salary. You are pitching yourself and your abilities, not how much you like a company. Tell the company why you’re applying, but don’t go into too much depth about how you like X, Y, and Z about them.
• Discussing the skills you don’t have. If a company posts a position looking for writing experience, don’t say something like, “Although I have a short track record of writing experience… [insert other unrelated claims]…” Keep your cover letter focused on what you can do. You are not expected to meet every requirement listed in a job description.

Tips for Writing a Great Cover Letter

Here are a few tips on how you can write a wonderful cover letter:

1. Personalize, Personalize, Personalize.

The main thing you should remember about this guide is that your cover letter should be personalized. It should be tailored to one specific company and one position . It’s easy to tell if a cover letter has been reused multiple times—they include generic statements, and the author doesn’t talk about why they want to work for a specific company. 

If you want to save time, you should consider making a template cover letter. You can then make a few changes for each company before you send the cover letter out. For example, you can keep your close and some of your main body the same; the main thing you would change is why you want to work for each company. This saves time while still allowing you to maintain a professional tone.

2. Include Some Statistics

Hiring managers like to see stats. Numbers show that you’ve had a quantifiable impact on an organization you’ve worked for in the past. For example, if you’re a front end developer, you could talk about how you improved the render speed of pages. Similarly, if you’re a DevOps developer, you could talk about how many servers you maintained in a cluster. Statistics are not necessary, but they do help illustrate how much of an impact you have made in the past.

3. Show Personality

Your cover letter should be yours . The resume you wrote will include lists of facts about you and your history. But your cover letter should be more free-flowing and showcase your human side to hiring managers.

Spend time researching the company’s culture, and try to adopt a similar tone in your cover letter. And, before you send it, read your cover letter aloud and remove anything which doesn’t sound like how you would speak.

4. Keep It Short and Simple

Of course, there are always exceptions to this rule. But your cover letter should be as short as possible . In one survey, more than two-thirds of employers said they prefer a cover letter that is half a page or, “the shorter the better”. The more wordy your writing is, the more difficult it will be for the hiring manager to take away the key points.

5. Review and Edit

As we mentioned earlier, you should run a spell check of your cover letter before you submit it. But don’t mistake a spell check for editing . Spend some time after you’ve written your cover letter to read it over and evaluate whether any changes need to be made. After a few reviews, you’ll most likely notice a few things you want to change or improve.

You can also reach out to a friend or family member and ask them to review your cover letter and make any suggestions for how you can improve the letter. Consider asking them, “Does this letter accurately showcase my skills?” and “Does this letter get you excited about me?” to make sure you have covered all your bases.

If you need some additional assistance, you can use tools such as Hemingway to help improve the tone of your work. Hemingway will highlight sentences that are too wordy and difficult to read, use passive voice, or use complex vocabulary when a simpler term would suffice.

6. Highlight Your Technical Skills

If you’re applying for a software development position, you should make sure you highlight your technical skills explicitly. Prospective employers will look at a cover letter for only a few seconds, or they may even have it parsed through an Automated Tracking System. Thus, you should spend time talking about the specific technical skills you’ve acquired so a recruiter can easily find out whether you have the skills you need to be a good fit for the job.

Mention any specific technologies you know and one major goal you met using that technology. For example, you could say, “At my previous job, I used Ruby on Rails and GraphQL to move from a REST-based architecture to GraphQL, which we found to be more efficient based on our business needs.” 

In this example, the candidate has spoken about how they know Ruby on Rails (a programming language), GraphQL (a data architecture tool), and how they have a good knowledge of REST (an API structure). If an employer is hiring someone who has these skills, this statement will really make the candidate stand out ahead of everyone else. 

7. Use Action Words

When you’re writing a cover letter, you should avoid using “buzzwords” or talking about specific skills that are not fully relevant to the job. Instead, you should use action words that showcase your involvement with particular projects. If you are a software developer, you may feel tempted to use words like “coded” or “developed” a few times in your cover letter because you have created a lot of applications. But you should try to introduce some variety into your cover letter.

Here are a few examples of action words you can use in your cover letter:

• “I was a key collaborator on a tight-knit team…”
• “Helped our team meet the project goal…”
• “Created a new system to…”
• “I managed a team of…”
• “I helped create a new process…”

You should also try to include results-oriented words in your cover letter. These words help show that you have experience in yielding good outputs from your work and will show the extent of your responsibilities in your past experience.

A few words you may want to consider using include: redesigned, updated, implemented, produced, increased, streamlined, reduced .

Hopefully you now understand that writing a good cover letter is not too difficult and that cover letters are a great way for you to showcase your skills to employers. If you follow these guidelines on how to write a cover letter, you’ll be more likely to land a technical interview for your dream job.

In brief, here are our main rules on how to write a good cover letter:

• Research the company, their culture, and read the job description thoroughly
• Introduce yourself by talking about why you want to work for the company
• Show the company how your past experience will help you be an effective contributor
• End with a call to action and a professional close
• Review your cover letter to make sure you do not include anything unnecessary
• Do a final review of your cover letter and send it to some friends to get feedback

About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication .

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How to Write a Cover Letter in 2024 + Examples

After weeks of heavy job search, you’re almost there!

You’ve perfected your resume. 

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send your application and call it a day, you remember that the job ad requires a cover letter.

Now you’re stuck wondering how to write a cover letter ...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

• What’s a cover letter & why it’s important for your job search
• How to write a convincing cover letter that gets you the job (step-by-step!)
• How to perfect your cover letter with the Novoresume free checklist
• What excellent cover letter examples look like

New to cover letter writing? Give our resumes 101 video a watch before diving into the article!

So, let’s get started with the basics!

What is a Cover Letter? (and Why It’s Important)

A cover letter is a one-page document that you submit as part of your job application (alongside your CV or Resume). 

Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .

A good cover letter can spark the HR manager’s interest and get them to read your resume. 

A bad cover letter, on the other hand, might mean that your application is going directly to the paper shredder. So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.

How does a good cover letter look, you might ask. Well, here’s an example:

Keep in mind, though, that a cover letter is a supplement to your resume, not a replacement. Meaning, you don’t just repeat whatever is mentioned in your resume.

If you’re writing a cover letter for the first time, writing all this might seem pretty tough. After all, you’re probably not a professional writer.

The thing is, though, you don’t need to be creative, or even any good at writing. All you have to do is follow a tried-and-tested format:

• Header - Input contact information
• Greeting the hiring manager
• Opening paragraph - Grab the reader’s attention with 2-3 of your top achievements
• Second paragraph - Explain why you’re the perfect candidate for the job
• Third paragraph - Explain why you’re a good match for the company
• Formal closing

Or, here’s what this looks like in practice:

How to Write the Perfect Cover Letter (And Get Hired!)

Now that we’ve got the basics out of the way, we’re going to guide you through the process of writing a cover letter step by step. 

Step #1 - Pick the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, visual template?

You can simply pick one of our hand-picked cover letter templates , and you’ll be all set in a jiffy!

As a bonus, our AI will even give you suggestions on how to improve your cover letter on the go.

Step #2 - Start the Cover Letter with a Header

As with a resume, it’s important to start your cover letter with a Contact Information section:

Here, you want to include all essential information, including:

• Phone Number
• Name of the hiring manager / their professional title
• Name of the company you’re applying to

In certain cases, you might also consider adding:

• Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
• Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your blog.

And here’s what you shouldn’t mention in your header:

• Your Full Address 
• Unprofessional Email - Make sure your email is presentable. It’s pretty hard for a hiring manager to take you seriously if your email address is “[email protected].” Whenever applying for jobs, stick to the “[first name] + [last name] @ email provider.com” format.

Step #3 - Greet the Hiring Manager

Once you’ve properly listed your contact information, you need to start writing the cover letter contents.

The first thing to do here is to address the cover letter to the hiring manager .

That’s right, the hiring manager! Not the overly popular “Dear Sir or Madam.” You want to show your future boss that you did your research and are really passionate about working with their team.

No one wants to hire a job seeker who just spams 20+ companies and hopes to get hired in any of them.

So, how do you find out who’s the hiring manager? There are several ways to do this. 

The simplest option is to look up the head of the relevant department on LinkedIn. Let’s say you’re applying for the position of a Communication Specialist at Novoresume. The hiring manager is probably Head of Communications or Chief Communications Office.

So, you do a quick lookup on LinkedIn:

And voila! You have your hiring manager.

Or let’s say you’re applying for the position of a server. In that case, you’d be looking for the “restaurant manager.”

If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Here are several other greetings you could use:

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• To whom it may concern
• Dear [Department] Team

Step #4 - Write an Attention-Grabbing Introduction

First impressions matter, especially when it comes to your job search.

Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph .

The #1 problem we see with most cover letter opening paragraphs is that they’re usually extremely generic. Most of them look something like this..

• Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say pretty much anything except the fact that you’ve worked the job before.

Do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position.

So now, let’s make our previous example shine:

My name’s Michael and I’d like to help XYZ Inc. hit and exceed their sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as excellence in sales, makes me the right candidate for the job.

See the difference between the two examples? If you were the hiring manager, which sales manager would you hire, Jonathan or Michael?

Now that we’ve covered the introduction, let’s talk about the body of your cover letter. This part is split into two paragraphs: the first is for explaining why you’re the perfect person for the job, and the latter is for proving that you’re a good fit for the company.

So, let’s get started...

Step #5 - Explain why you’re the perfect person for the job

This is where you show off your professional skills and convince the HR manager that you’re a better fit for the job than all the other applicants.

But first things first - before you even write anything, you need to learn what the most important requirements for the role are. So, open up the job ad and identify which of the responsibilities are the most critical.

For the sake of the example, let’s say you’re applying for the position of a Facebook Advertiser. You scan the job ad and see that the top requirements are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

Now, in this section, you need to discuss how you fulfill these requirements. So, here’s how that would look for our example:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+ . As the sole digital marketer at the company, I managed the ad creation & management process end-to-end. Meaning, I created the ad copy , images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Are you a student applying for your first internship? You probably don’t have a lot of work experience to show off in this section. Learn how to write an internship cover letter here.

Step #6 - Explain why you’re a good fit for the company

Once you’ve written the last paragraph, you might be thinking - I’m a shoo-in for the job! What else do I need to write? I’ll just wrap up the cover letter and hit that sweet SEND button.

Well, no. You’re not quite there yet.

The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.

After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary . 

Meaning, you also need to convince the HR manager that you’re really passionate about working with them.

How do you do this? Well, as a start, you want to do some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company product or service? Have you used it?
• What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?

So, get to Googling. Chances are, you’ll find all the information you need either on the company website or somewhere around the web.

Then, you need to figure out what you like about the company and turn that into text.

Let’s say, for example, you’re passionate about their product and you like the culture of innovation / independent work in the organization.

You’d write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features such as Made-Up-Feature #1 and Made-Up-Feature #2 were real game changers for the device. 

I really admire how Company XYZ thrives for excellence for all its product lines, creating market-leading tech. As someone that thrives in a self-driven environment, I truly believe that I and Company XYZ will be a great match.

What you don’t want to do here is be super generic for the sake of having something to write. Most job seekers tend to mess this one up. Let’s take a look at a very common example we tend to see (way too often):

I’d love to work for Company XYZ because of its culture of innovation. I believe that since I’m super creative, I’d be a good fit for the company. The company values of integrity and transparency really vibe with me.

See what’s wrong here? The example doesn’t really say anything about the company. “Culture of Innovation” is something most companies claim to have. 

The same goes for “values of integrity and transparency” - the writer just googled what the values for the organization are, and said that they like them.

Any hiring manager that reads this will see through the fluff.

So, make sure to do a lot of research and come up with good reasons why you're applying.

Step #7 - Wrap up with a call to action

Finally, it’s time to finish up your cover letter and write the conclusion.

In the final paragraph, you want to:

• Wrap up any points you couldn't in the previous paragraphs. Do you have anything left to say? Any other information that could help the hiring manager make their decision? Mention it here.
• Thank the hiring manager for their time. It never hurts to be courteous, as long as you don’t come off as too needy.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. You should ask the hiring manager to take some sort of action.

And now, let’s turn this into a practical example:

So to wrap it all up, thanks for looking into my application. I hope I can help Company X make the most out of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your facebook marketing goals.

Step #8 - Use the right formal closing

Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.

Feel free to use one of the most popular conclusions to a cover letter:

• Best Regards,
• Kind Regards,

And we’re finally done! Before sending off the cover letter, make sure to proofread it with software like Grammarly, or maybe even get a friend to review it for you.

Does your cover letter heading include all essential information?

• Professional email
• Relevant Social Media Profiles

Do you address the right person? I.e. hiring manager in the company / your future direct supervisor

Does your introductory paragraph grab the reader's attention?

• Did you mention 2-3 of your top achievements?
• Did you use numbers and facts to back up your experience?

Do you successfully convey that you’re the right pro for the job?

• Did you identify the core requirements?
• Did you successfully convey how your experiences help you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you finalize the conclusion with a call to action?

Did you use the right formal closure for the cover letter?

5+ Cover Letter Examples

Need some inspiration? Read on to learn about some of the best cover letter examples we’ve seen (for different fields).

College Student Cover Letter Example

Middle Management Cover Letter Example

Career Change Cover Letter Example

Management Cover Letter Example

Senior Executive Cover Letter Example

Want to discover more examples AND learn what makes them stand out? Check out our guide to cover letter examples .

Next Steps in Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application is for naught. 

After all, a cover letter is just an introduction. Imagine going through all this effort to leave an amazing first impression, but flopping at the end because of a mediocre resume.

...But don’t you worry, we’ve got you covered on that end, too.

If you want to learn more about Resumes & CVs, we have a dedicated FREE guide for that. Check out our complete guide on how to make a resume , as well as how to write a CV - our experts will teach you everything you need to know in order to land your dream job.

Or, if you’re already an expert, just pick one of our resume templates and get started.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that convinces the hiring manager of your competence
• A cover letter goes in your job application alongside your resume
• Your introduction to the cover letter should grab the hiring manager’s attention and keep it all the way until the conclusion
• There are 2 main topics you need to include in your cover letter: why you’re the perfect candidate for the job & why you’re passionate about working in the company you’re applying to
• Most of the content of your cover letter should be factual , without any fluff or generalizations

At Novorésumé, we’re committed to helping you get the job you deserve, every step of the way! Follow our blog to stay up to date with the industry-leading advice. Or, check out some of our top guides…

• How to Write a Motivational Letter
• How to Write a Resume with No Work Experience
• Most Common Interview Questions and Answers

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How To Write A Job-Winning Cover Letter [Free Templates & Examples]

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Writing a cover letter can be one of the most stress inducing aspects of the job search.

The reason writing them is so difficult is because we don't have a defined framework to follow.

If you need to update your resume, you download a template and fill in the blanks. When you're applying to jobs, the employer lays out the fields you need to complete right there in the application.

But when you're writing a cover letter, you probably find yourself staring at a blank Word document wishing the right words would will themselves onto the page.

Most of us don't consider ourselves to be the next Walter Isaacson , and the task of crafting the perfect story sits well outside of our comfort zone. It doesn't help that most of the advice out there on the subject is vague at best.

And that's exactly why I wrote this post! My hope is that this guide will be the last (and only) cover letter article you'll ever need to read. We're going to take a deep dive into:

• How To Write A Cover Letter That Actually Gets Results

The 7 Cover Letter Mistakes That Cost People Jobs

• The Anatomy of a Highly Effective Cover Letter
• Nailing Your Cover Letter Format: Aesthetics, Structure, Style, & File Type
• Cover Letter Templates & Real Examples From Microsoft, Google, & More

Ready to rock and roll? Let's dive in:

Writing A Cover Letter That Actually Gets You Hired

I did a quick Google search for “How To Write A Cover Letter,” and here are a few things that the “experts” recommend:

• Assess the employer's needs and your skills. Then try to match them in the letter in a way that will appeal to the employer's self-interest.
• Arrange the points in a logical sequence; organize each paragraph around a main point.
• Basic fonts like Arial, Calibri, Georgia, Verdana, and Times New Roman work well. A font size of 10 or 12 points is easy to read. Standard margins are 1” on the top, bottom, and left and right sides of the page.
• Be sure to include positive traits like “Focused,” “Hard Working,” and “Results Oriented”

While all of this advice is technically correct, did you feel your confidence skyrocket when you went back to type out that first sentence?

Yeah, me neither…

Here's the thing – most career “experts” out there give vague advice that they've seen work in their corner of the market. It doesn't get too specific because many career coaches (even recruiters) have never been through the application process at a world class company. They don't know the nitty gritty.

When they do give specific advice, it's usually tailored to a niche – software development, tech sales, finance, etc. But what works for one person in one industry or role might not work for a similar person in a different situation.

I'm hoping to change things with this article.

Over the course of this post, I'm going to lay out the cover letter strategies that thousands of my clients have used to land jobs across industries and at companies like Apple, Amazon, Google, Facebook, Microsoft, Deloitte, ESPN, American Express, and more.

The Truth About Cover Letters (Does Anyone Read Them?)

Before we dive into the actionable stuff, I want to provide some context on where cover letters fit in the hiring process.

Cover letters are a strange animal. People seem to think that they are the missing link that will suddenly skyrocket the response rates of potential employers.

When I asked my audience to choose between a guide on cover letters, resumes or LinkedIn profiles, cover letters won out by a significant margin.

The truth is, in the mind of a recruiter/hiring manager, your cover letter is a tie breaker that is only read after the rest of your application has been reviewed. 74% of recruiters don't even read cover letters. However, over half of employers noted that they prefer candidates who submit a cover letter:

This leaves us in an interesting place.

We need to craft a good cover letter to help boost our chances, but we don't want to spend several hours doing so because there are far better ways to spend our time to get results during the job search. If you follow the networking and value-add strategies in my other articles , those strategies are going to be far more effective at breaking ties than an 8.5 x 11″ sheet of paper.

My hope is that this guide will give you a framework that enables you to efficiently craft cover letters that are more likely to get you hired.

If we want our cover letter to be as effective as possible we need to make sure we avoid the mistakes that employers hate to see, yet most people still make.

In order to be as accurate as possible, I went out and spoke to recruiters from Google, Microsoft, and a few Wall Street firms on top of my own research. Then I cross referenced that information with the several hundred cover letters that have come across my desk at Cultivated Culture.

After all was said and done, here are the 7 most common mistakes people make on cover letters that will cause recruiters to throw out their application:

#1: Typos, Grammatical Errors, And General Sloppiness

This is the most obvious and most common issue. 80% of recruiters noted that they would automatically toss a cover letter with some type of spelling or grammatical error. The good news is that it's also the easiest mistake to fix.

Before you submit your cover letter, make sure it's reviewed by at least two other parties. You might want to consider hiring a professional editor/proofreader as they're not too expensive for a short document and they will pick up on things most people would miss. It's easy enough to find one on Upwork .

Another trick you can use is including an obvious mistake about 75% of the way through. If you have “catching Bustin Jeiber's sweaty t shirt at a concert” sitting in there and someone doesn't call you out, you know they probably didn't read it very carefully.

#2: Going Over A Single Page

The vast majority of the resumes and cover letters I receive are over a single page. Funnily enough, the vast majority of the recruiters I speak to also tell me that they absolutely hate resumes and cover letters that are more than one page.

The ideal length for a cover letter is one page. Changing the margins, font, and font size are all fair game – just keep things on one page, capisce?

#3: Regurgitating Your Resume In A Slightly Different Format

Your cover letter is a space for you to truly differentiate yourself. If you're just taking the bullets on your resume and turning them into full sentences, you're missing out on a HUGE opportunity.

Use the cover letter to show a little personality and share something that people wouldn't know if they just scanned through your resume (more on that in a sec).

Remember, this is a tie breaker. If your cover letter isn't holding people's attention it's probably going to lose out.

#4: Focusing On Training Or Arbitrary Credentials Instead Of Results

Many of us feel unqualified for the jobs we want. As a result, we try to twist our experience to match the traditional qualifications for our target role.

The problem with this approach is that you are competing against people who qualify for the traditional credentials, no matter what role you're applying for. If you try to beat them at their own game, you're going to lose 9 times out of 10.

Am I saying you should forget about trying to spin your experience to position yourself well? Absolutely not. However, adding that business class on your resume when you're 4-5 years out of college isn't going to help much.

Instead, focus your time outside of work on building tangible results that you can showcase in your cover letter (and resume). If you want to be a developer, take a few coding courses and build something cool. If you want to be in digital marketing, land a few clients and run their ads for them.

Telling a story about how you took proactive steps to build experience in a field will beat traditional credentials in most cases. Companies love to see that you're hungry to learn.

#5: Not Addressing Your Cover Letter To An Actual Person

I die a little bit inside when I see cover letters addressed as “Dear Hiring Manager” or “To Whom It May Concern.”

Anyone who reads that is immediately going to mentally bucket it as impersonal. It's far better to address your cover letter to an actual human, even if it doesn't end up in their hands. Here is my strategy.

Let's say I'm applying for an Account Manager role at Google:

I'm going to head over to LinkedIn and start by working to find the specific person who would manage the role I'm applying for. If I can't find them, or I'm unsure, then I'll aim for the most senior person that my target role would fall under.

The ladder for Account Managers typically follows with Senior Account Manager, Account Director, and VP. I'm going plug in “Account Director” under LinkedIn's title filter to cover all of the bases there. Then I'm going to add “Google” in the company filter and “Greater New York Area” in the location filter:

That search is going to bring up a slew of people that I could address directly in my cover letter:

Regardless of who reads your cover letter, they'll know that you did your research. On top of that, your cover letter might even make it into the hands of the person you addressed it to!

#6: Failing To Showcase Any Personality

As mentioned earlier, your cover letter is one of the few opportunities for you to truly differentiate yourself from the competition. If you're applying for jobs online (which I don't recommend), the only thing you have to sell yourself is your resume, your cover letter, and your application.

Instead of rehashing the experience on your resume, tell a story about how you got that experience.  Make it unique and personable. I had the most success when I talked about how I transitioned from a job in medicine to the tech world by starting a side business generating leads for real estate agents. I'd speak openly about the challenges I faced, the mistakes I made, and why I went through it all in the first place.

Use this space to tell your story. Remember, people don't buy what you do – they buy you why you do it.

#7: Writing About An Uncomfortable Situation

While we're on the topic of telling stories, there is one thing you want to avoid – talking about something extremely uncomfortable. What might have worked for your college essay isn't going to work here.

You want to keep things professional. It's okay to talk about business-related mistakes and challenges, but try to steer away from deeply personal stories. They are far more likely to hurt than help.

If your cover letter doesn't violate any of the rules above, you're off to a good start! Next, we want to make sure your cover letter is formatted the right way and your content is on point to grab the reader's attention and get you in the door.

The Anatomy Of A Highly Effective Cover Letter

When I was job searching, one of the most frustrating things was trying to get a clear picture of what to include in my resume/cover letter/application. There is so much conflicting “expert” advice online it makes you feel like you're shooting in the dark.

When I started Cultivated Culture, I began tracking how different factors influenced the success of my students. After working with hundreds of job seekers over the past few years, I've found a strong correlation between the following factors and a high rate of successfully landing interviews:

Capitalize On Your Cover Letter's Header

Most people don't realize that when they hit “submit” on their app, their cover letter gets scanned by a piece of software that extracts specific information and stores the data so recruiters can easily find and assess candidates.

One of the major keywords they look for is a matching or relevant job title. If you're applying for a Project Manager role, are you including Project Manager, Project Management, PMP, or something similar in your cover letter? That's what the robot is looking for and the header is a great place to inject it. I recommend dropping it in right below your name.

After that, your cover letter is going to end up in the hands of a real human.

We want to make it as easy as possible for this person to learn more about us and get in contact if they want. I always recommend that you include the following right at the top of your cover letter:

Email Address  – Make sure it's simple and professional. 76% of applications are rejected for having unprofessional email addresses. Also, don't forget to hyperlink it! You want the employer to be able to click and get in touch.

LinkedIn Profile – A recent study showed that applications that include a link to a comprehensive LinkedIn profile increase their chances of hearing back by 71%!

The key thing to note is that the 71% stemmed from people who had a highly optimized LinkedIn profile. If you're wondering how you should be optimizing your LinkedIn profile for more interviews, check out my LinkedIn optimization guide here.

Phone Number  – If they like what they read, make it easy for them to pick up the phone and dial.

Relevant Links  – Your header is also a great place to share links to things like Github, relevant social profiles, personal websites, your blog, etc.

Finally, a lot of people ask me about including a location. I don't recommend adding your location when writing a cover letter unless the application requires it. It's not necessary to give that information away and it can cause more harm than good.

Here's an example of a great cover letter header that capitalizes on everything I mentioned above:

Tell A Story In Your Cover Letter's Opening Paragraph

This is an overarching theme that you want to include in each section of your cover letter.

Science has proven that people are more likely to remember information (or candidates in this case) when it's delivered in the form of a story. Stories also help build a positive psychological association with the reader (or recruiter/hiring manger here).

Remember Dan Brown's book  The Da Vinci Code ?

It was a novel about cryptic clues in some of Leonardo da Vinci's most famous paintings leading to the holy grail. While the book itself is fictitious, the artists, pieces, and much of the history behind them is accurate.

Now, if you asked most people about their opinion on art history, they'd tell you it was boring. They'd also groan in disappointment if you tried to get them to read a book on the subject. However, Dan Brown's novel skyrocketed to the top of the New York Times bestseller list and became an international sensation. In fact, it caused applications for art history degrees to jump up 25% in the years following its publication.

Why were all of these people suddenly interested in field previously considered to be “boring?” Because Dan Brown fed historical facts in the context of an interesting story!

We're aiming to do the same in our cover letter – specific examples below.

Talk About Why You're Interested In The Company

In the first section of your cover letter, you want to briefly talk about why you are interested in the role and the company. Remember, we want to drive the message through a story.

When I was applying at Google, I wanted to work there because they were a household name that was focused on cutting edge technology, but they also cared about impacting lives. Here is the story I used to drive that point home:

I wanted to recount a story from my referral [Name]. He’s in the education vertical and spends a significant amount of time at rural schools. When he was down in South Carolina, a teacher asked him about the possibility of getting wifi for the town and its students. [Name] said he would do his best and upon returning he asked around. He sent an email to Astro Teller who responded and they discussed the feasibility of implementing project Loon in the area. I don’t think it panned out but the fact that the communication took place over a tiny town in South Carolina sold me. That’s the kind of stuff I want to be doing.

If you don't have a story that immediately jumps to mind, the best way to get one is by talking to people who work at the company. Look up the company's mission or their core values beforehand and ask that person to tell you about the best example they've personally experienced.

You can check out this article if you want to know how to find someone's corporate email address.

Highlight What You Bring To The Role

The second section of your cover letter should showcase what you're going to bring to the role by talking about your past achievements. Be sure to use measurable metrics (actual numbers and quantitative results) to support your points.

If you're coming from a non-traditional background (and don't feel like you're “qualified”) this is the time to address that objection. Here is another excerpt from my Google cover letter that addresses my background using measurable results:

You might notice that there isn’t much “traditional” digital experience on my resume. That is because, coming from a scientific background, I needed to take a different path. In an effort to gain experience, I created my own agency called OpenWater Analytics. I specialized in using AdWords to generate real estate leads for private communities. I managed the entire sales process from cold outreach, to closing, to servicing the accounts on your platform. Most recently, I helped a community in South Carolina sell every listing on their site (about 15 homes) in less than 6 months. Our cost per lead was half of the competition and we did it all for less than the commission the realtor would have made on a single house (including ad spend).

When I wrote this, I didn't have much digital experience to speak to. Rather than trying to spin what I had, I went out and built the experience myself by starting a digital marketing firm. Again, if you feel like your experience is lacking, get out there are create your own!

Reference Your “Value Validation” Project

If you've read my article on How To Get A Job Anywhere With No Connections , you know that I always advocate for creating what I like to call a “Value Validation Project.”

This consists of having a conversation with someone at the company you want to work for and identifying their largest challenge or upcoming initiative. You then use that information to research on your own and come up with several solutions/suggestions for your contact.

In the final section of your cover letter you want to mention this project and include a call to action to discuss it. It could look something like this:

In hopes of learning more about [Company], I had a meeting with [Name]. She told me that her team's largest challenge was upselling customers into the company's new, complementary platform. She noted that, despite the platform increasing retention and lowering costs for clients, the upfront cost to onboard was a major obstacle.

In my previous role, we dealt with a similar situation. Our clients were receptive to adopting a new platform despite the data showing that it would be beneficial for all parties. I spearheaded an initiative where we tested and analyzed several revenue models that maximized adoption rates and profit margins. In the end, we increased adoption rates by 30% without impacting revenue.

Using the information that [Name] gave me, I outlined the process in detail as it relates to your platform. I believe that your team could implement these strategies immediately and see similar results. If you'd like me to send it to you, please let me know! My email is [email protected] .

This section is incredibly powerful because it shows that you are not only interested, you went ahead and proved out the value you could bring to the team. Additionally, the call to action can lead to conversations with the very people who will make the decision to hire you!

Nailing Your Cover Letter Format: Aesthetics, Structure, & Style

Now that you know what's going in your cover letter, it's time to talk about formatting it in a way that will get you results.

You probably didn't think that your paragraph structure, font choice, or margins matter, but they do. Your cover letter format says a lot about who you are as a person and a candidate. It also affects the scan-ability of your cover letter which is critical is you want to make it past those Applicant Tracking Systems!

Formatting Your Cover Letter Heading

I shared an image at the very top of this blog post that breaks down the general format and flow of a great cover letter. Here it is again:

The very first thing I mentioned was the Heading.

The Heading is where you're going to share things like your name, your contact info, and any other info that's relevant to the role. I always aim to include:

• First and last name
• Email address
• Phone number
• Link to my LinkedIn profile
• Any other links that are relevant (Github, personal websites, relevant social profiles, etc.)

When you're formatting your cover letter's header, make sure you don't use the header feature in Microsoft Word or Google Docs. Most Applicant Tracking Systems can't read what's inside of those headers so you're better off just including it in the “body” of the document.

Choosing An Awesome Font For Your Cover Letter (& Why That Matters)

Did I say “fonts?” For real? Who cares?

I used to just use the default Calibri or Arial too until I came across this post on the Psychology of Fonts . The author combed through 75+ academic studies on the subject which all pointed to a similar conclusion – fonts have a massive impact on our perception of an author.

That's right, people are judging you based on your font choice! Better pick a good one.

There are five main font categories out there today: Serif, Sans Serif, Monospace, Fantasy, and Cursive. Here’s an infographic illustrating the emotions that each of these font families evoke in the reader:

When it comes to the  “best” font for your cover letter , the safest bet is to use something simple and easy to read. In my opinion, Sans Serif fits that bill best so choose from fonts like Avenir, Helvetica, or Open Sans.

Formatting Your Cover Letter With Your Resume

If you're writing a cover letter, I bet you're also thinking about how it will tie into your resume. Both of these documents tend to go hand-in-hand when applying for jobs and staying consistent in both is a great way to show off some organizational skills and attention to detail.

The best rule of thumb is to match the formatting you're using on both your resume and cover letter. That means you want to:

• Use the same color scheme (matching down to the specific hex code )
• Use the same font and sizing (if you use 12 point for headers and 10 point for paragraphs, stay consistent on both)
• Use the same header (you can just copy and paste it from your resume to your cover letter and vice versa!)
• Use the same margins and spacing (if you went with 0.5″ on one, do it for both!)

If you pick an awesome cover letter template (like the one I linked below) and you match the formatting with your resume, your materials are going to look awesome and give you a great first impression.

Finally, when all that work pays off and you make it past the final round, make sure your resume references sheet matches the templates you choose here.

How To Upload & Submit Your Cover Letter (Choosing The Right File Type)

So you're finally ready to upload your cover letter and hit “submit” on that online app. Not so fast!

When you upload your cover letter, the application will accept certain file types — and they're not created equal. Usually the online portals will accept Word (.doc and .dox), PDFs, TXT files, and more.

So which one should you choose?

First, you should look to see if there are any instructions on the page. If the application tells you to use a specific format or file type, you should use that format or file type.

This is important because different applicant tracking systems can read applications in different ways.  Most  modern applicant tracking systems can read PDFs , but not every company uses a modern ATS system. So if the application specifically asks for a Word doc, you should use a Word doc.

If there are no instructions, Word is usually your safest bet but you should be fine using a PDF in most cases as well (unless the site specifically states otherwise).

Cover Letter Templates & Examples

At this point you should have a solid understanding of the science behind writing a killer cover letter. You should also have a good handle on what mistakes to avoid so your cover letter makes an awesome first impression.

Now we need to apply all of that to ink on paper! In order to make that easy for you, I'm including a copy of the cover letter templates that I used to land an interview at Google so you can see exactly how I wrote it.

Steal The Exact Cover Letter I Used At Google, Microsoft, & Twitter (For Free)!

Context For The Free Cover Letter Template

Before we dive into the exact cover letter template, I want to give you some context so you can better understand the content of the letter.

I was applying for a Digital Advertising Sales Account Manager at Google's offices in New York. I started by doing some research on LinkedIn to find who I believed to be the hiring manager (her name was Emmy).

I knew that my non-traditional background was a big red flag for most employers so my goal was to proactively address it in my cover letter by calling it out, talking through what I'd done to build the right skills, and highlight the results I'd achieved from those efforts.

Finally, I had spoken to several Google employees who all told me that “Googliness” (cultural fit) was a huge factor in the company's hiring decisions. If I wanted to have a chance, I needed a compelling narrative around why I wanted to work for them and why I was a good fit.

With all of that in mind, here's the cover letter I wrote:

Austin's Cover Letter Template Dear Emmy Anlyan, I grew up with Google. When I was seven years old, I used to sneak down to my Dad’s office at five in the morning to play video games. I still remember opening the browser and seeing the bright, multi-colored letters above the search box for the first time. I’ve always been interested in the tech space and, while my background has mainly been in the sciences, I’m ready to dive head first into the digital world. I believe I would be a great fit for the Digital Advertising Sales Account Manager role because I have a deep understanding of the businesses that partner with Google and how they define success. You might notice that there isn’t much “traditional” digital experience on my resume. That is because, coming from a scientific background, I needed to take a different path. In an effort to gain experience, I created my own agency called OpenWater Analytics. I specialized in using AdWords to generate real estate leads for private communities. I managed the entire sales process from cold outreach, to closing, to servicing the accounts on your platform. Most recently, I helped a community in South Carolina sell every listing on their site (about 15 homes) in less than 6 months. Our cost per lead was half of the competition and we did it all for less than the commission the realtor would have made on a single house (including ad spend). Understanding how these small businesses worked was critical to my success, and I believe those skills will help Google acquire happier, more successful customers who are inclined to spend. In addition, I’ve done some research on your team and have come to understand that your largest challenge is around successfully growing smaller accounts at scale. Based on my experience, I’ve put together a few suggestions below this letter – I’m happy to chat through them in more detail if you’d like. I wanted to close with a quick story about Google that solidified my choice to apply. My referral, [Name of Referral] , works in the education vertical. He services the southeast and many of his accounts are rural. On his last visit down there, in a South Carolina town of 1,500 with no wifi, a teacher asked him if Google could help bring the internet to them. When [Name of Referral] made it back to the office, he emailed Astro Teller asking about the potential for Project Loon to help bring this town in the 21st century. To his surprise, Astro wrote him back within the week mentioning that he’d look into it. While things didn’t pan out, the fact that director of Google’s moonshot project division wrote back an employee about an elementary school in South Carolina blew me away. That is the kind of work I want to be doing. Thank you for taking the time to read my note, I’m incredibly excited to have the opportunity to be considered for this position. Best, Austin

Another Cover Letter Example From A Real Client

It's always helpful to see things from a few different angles so I wanted to include an example of the cover letter one of my clients created using the same template.

She was a high school Spanish teacher aiming to break into marketing. The company in question was an online education company that provides amazing video content for teachers to use in the classroom.

She had been leveraging the company's videos in her “Culture Corner” that she used to start every class. She decided to use that as the basis for her opening.

She starts off with a fantastic hook, “Grapes & [Company Name].”

If you're seeing that as a hiring manager, you're probably thinking “huh??” and you are  most definitely  be reading more.

Then she dives right into the story about one of her favorite memories that included one of the company's videos. Genius!

Next, she goes on to address her non-traditional background and shifts the conversation towards her value by illustrating her knowledge of the company and linking to a value validation project she put together.

This cover letter example is a 10/10, check out the full thing here:

My Client's Cover Letter Example Dear [Hiring Manager] , Grapes and [Company Name] . Both are amazing in their own right, but I never thought I’d get so much joy from combining them. I currently teach high school Spanish and I set aside time each class to teach my students about Spanish culture. A few weeks ago, we watched the “Virtual Viewing Party: Holidays from Around The World” video by [Company Name] . My students particularly loved the segment on the Spanish New Year’s 12 grapes tradition. This got my students interested in other aspects of Spanish culture. Now, we’re working on a culture project where students research a Spanish tradition and create a 3D representation of it. I’ve never seen so much energy in my classroom. Amazing stories like these are why I want to work for [Company Name] . You may notice that my resume does not reflect “traditional” marketing experience. After completing my master’s, I worked as the marketing manager for the UNCC Department of Languages program. I created a strategic marketing plan to increase enrollment for the Master’s in Spanish program. At the end of the year, the program saw a 50% increase in student enrollment (the largest jump in four years). Soon after, I pursued teaching for a few years. In order to get more experienced in the marketing analytics space, I created my own online education website to teach Spanish to adult learners. After testing various digital marketing strategies, my first product launch resulted in a 10% sell through rate. In addition, I am Google Analytics Certified and have working knowledge of SQL. My marketing experience coupled with my education experience gives me a unique perspective on Discovery Education’s product. After analyzing the company through the lens of both a marketer and a user, I put together a report outlining step-by-step data backed strategies that can help Discovery Education: Drive 4.5X more qualified leads Enhance its user experience for both prospects and current customers Implement a digital marketing strategy that has helped companies increase revenue by 760%. Leverage Google Analytics Goal Paths to test these ideas Finally, I’d like to add that I had the pleasure of connecting with [Current Employee] , one of your product marketing managers. [Employee] spoke so passionately about the product, and told me about the new partnerships [Company Name] has with the NFL and MLB. His drive to get the product in front of thousands of students is extraordinary. I’m extremely excited for the opportunity to join such a passionate group of people, and help impact students on such a large scale. Thank you for taking the time to read my letter. I’m looking forward to next steps. Regards, [Client's Name]

Download A Copy Of Austin's Free Cover Letter Template

If you want a copy of that cover letter template with the header included and everything formatted, here's a link to a copy on my Google Drive.

After you click through the link, just hit File > Make A Copy > Organize to add it to your own Google Drive! You can also download it in a variety of formats.

What's Next? Writing A Resume That Actually Gets Results

Now that your cover letter is taken care of, check out our super comprehensive guide on writing a resume that actually gets results. After giving that a read, you can check out our slew of free resume tools, like our free resume builder that will allow you to create an ATS-friendly resume in just a few minutes:

If you still have questions or thoughts about writing an awesome cover letter, drop a comment below — I'm happy to reply with an answer!

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Austin Belcak

Austin is the founder of Cultivated Culture where he helps people land jobs without connections, without traditional experience, and without applying online. His strategies have been featured in Forbes, Business Insider, & Fast Company and has helped people just like you land jobs at Google, Facebook, Amazon, Apple, Microsoft, Twitter, & more.

19 thoughts on How To Write A Job-Winning Cover Letter [Free Templates & Examples]

Useful article for all job seekers who are likely to make cover letters to find a job but they should know that a poorly crafted cover letter may cost their dream job. Cover letter is important part of job application as it is first impression we’ll make with our prospective employer. Thanks for sharing these cover letter mistakes to avoid.

Thanks so much for reading and dropping a comment Mayur!

I was unaware before applying that cover letter plays this much of importance in interview so decided to create one for myself but didn’t had any idea about how and what should i include or which mistakes should i avoid while creating one but this article helped me while creating Cover Letter so thank you for the help.Cheers to this article.

You’re so welcome Ritesh! I’m super happy to hear it helped give you some direction 🙂

Thanks so much Rubel! Glad you liked it.

Great advice.

Thanks Steven!

Great guide! However, what would you recommend for job seekers who work in a field where there is no/little measurement of the impact of your work, e.g. software testing? Surely, no one expects us to make up figures for the impact that our work did. How exactly can one sell oneself here?

Sure Andeel – when you’re testing software, you still have measurable outcomes. You probably have a rate at which you identify issues, or you have a track record of approval while minimizing issues, etc. On top of that, it doesn’t necessarily need to be measurable. You could say something like “I Help Companies Deliver High Quality Software Products That Launch Without Issues” or something similar.

i hope it will help .. so as i can be able to change the situation i am currently in

I think it will, keep me posted on how things go!

Great Advice! I sure will avoid the mistakes listed and use your pointers for my next cover letter. Thank you.

I’m wishing you a ton of success out there Biko!

Really good post, loved it! i just have 1 question while building resume using your tool, we are able to create single page resume. Is there any chance to upgrade the tool so that we can add 2 page resume using Resybild.io

Yes! We are upgrading the tool the support multi-page resumes right now 🙂

Hello Austin could you write something, either for a cover letter or informational interview how to do so if you have a referral already?

Thanks Austin. It’s 2023, and this still gives me great insights on how to write compelling cover letter that works. Thanks

You got it Thompson! I know how frustrating cover letters can be, thanks so much for the kind words!

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How to Write a Cover Letter That Sounds Like You (and Gets Noticed)

• Elainy Mata

Do the research, start off strong, and emphasize your value.

• EM Elainy Mata is a Multimedia Producer at Harvard Business Review. ElainyMata

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The 23 Best Cover Letter Examples: What They Got Right

Published: December 14, 2023

I've sent plenty of cover letters throughout my career, so I know it isn't usually fun to write one. Fortunately, the cover letter examples I painstakingly gathered below show that it’s possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process.

I was shocked upon learning 45% of job seekers don't include a cover letter when applying for a job. I definitely don't recommend following the crowd on this matter because your cover letter is a chance to tell the stories your resume only outlines.

It's an opportunity for you to highlight your creativity at the earliest stage of the recruitment process.

Are you ready to showcase your unique skills and experience? Or are you looking for more tips and cover letter inspiration?

Keep reading for 20+ cover letter examples, then check out tips for cover letter formatting and what makes a cover letter great .

5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

• Standard Cover Letter Template
• Entry-Level Cover Letter Template
• Data-Driven Cover Letter Template

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Cover Letter Examples

• Standard Cover Letter Example
• Data-Driven Cover Letter Sample
• Entry-Level Cover Letter Example
• The Cover Letter That Explains 'Why,' Not Just 'How'
• The 'We're Meant for Each Other' Cover Letter
• The Cover Letter with H.E.A.R.T.
• Short-and-Sweet Cover Letter Example
• The Short Story
• The Bare Bones Cover Letter
• The Breezy Follow-Up
• The Administrative Assistant Cover Letter
• The Internship Cover Letter
• The Brutally Honest Cover Letter
• The Pivot Cover Letter
• The Graphic Design Cover Letter
• Consulting Internship Cover Letter Example
• Nonprofit Referral Cover Letter Example
• General Email Inquiry Cover Letter Example
• Post-Phone-Call Cover Letter Example
• Mission-Driven Graduate Cover Letter Example
• Short Recommendation Cover Letter Example
• Professor or Research Position Cover Letter Example
• Director Cover Letter Example
• Editorial Cover Letter Example
• Promotion Cover Letter Example
• Law Cover Letter Example

Customizable Cover Letter Examples

In a hurry for a cover letter example you can download and customize? Check out the ones below from HubSpot’s cover letter template kit .

1. Standard Cover Letter Example

Download a Customizable Copy of This Cover Letter Example

This standard cover letter is among my favorite approaches because it hits all the right notes: It includes a space to give a brief summary of your experience, as well as a space to delve in-depth into the specific responsibilities of your current role.

You also have the chance to describe the challenges you’ve mastered in previous roles, showing that you’re capable of facing any problem that comes your way.

Why I Love It

I love this cover letter because it allows you to describe the high points of your career while still being professional, personalized, and succinct.

2. Data-Driven Cover Letter Sample

Numbers are worth a million words — or that’s how I think the saying should go (if only we could include pictures in cover letters).

Citing data and statistics about your achievements at your current company is an assured way to capture a hiring manager’s attention.

Over the years, I've learned most hiring managers don’t read the entire letter, so a bulleted summary of your achievements can be a powerful way to increase the effectiveness and scannability of your message.

I love this cover letter because it’s adaptable to any role. Even if you don’t work in a data-centric role, you can include any enumerable achievement.

If I worked in a creative industry, for instance, I could include the number of creative assets you designed for your current company.

3. Entry-Level Cover Letter Example

Many of us have had "first job jitters" (that's what I'm calling it) when applying for our first career opportunity.

However, my experience taught me to increase my chances of getting that first interview by including a cover letter that explains how my education can help me succeed in the role I applied for.

In fact, HubSpot staff writer Erica Santiago says highlighting her education was key to snagging her first role out of college.

"When I graduated from journalism school, I only had a couple of internships under my belt and maybe some writing clips — not enough to compete with most young professionals with more experience," she recalls.

"So, I highlighted the classes I took such as 'News Reporting and Writing' or 'Electronic News Gathering," she says, "And I explained the assignments I did and how they gave me real-world experience in interviewing and reporting."

She says that's how she got her first job as a digital journalist for WSVN in Miami.

If you need help understanding how to highlight your education in a cover letter, look no further than this example from HubSpot.

While other cover letter samples give experienced professionals the opportunity to share their experience at length, this one gives you the chance to describe your personal and professional attributes.

You can then convey how you can use your knowledge to help your target company reach its goals.

I love this cover letter because it’s easy and simple to use for a student who has little experience in their target industry — including those who haven’t yet completed an internship.

Looking for more? Download the entire kit below.

5 Professional Cover Letter Templates

Fill out the form to access your templates., best cover letter examples.

What does a good cover letter look like in practice, and how can you make yours stand out? I  found six examples from job seekers who decided to do things a bit differently.

Note: Some of these cover letters include real company names and NSFW language that I've covered up.

1. The Cover Letter That Explains 'Why,' Not Just 'How'

You may already know how to talk about how you’ll best execute a certain role in your cover letter. But there’s another question you might want to answer: Why the heck do you want to work here?

The Muse , a career guidance site, says that it’s often best to lead with the why — especially if it makes a good story.

I advise against blathering on and on, but a brief tale that illuminates your desire to work for that particular employer can really make you stand out.

Image Source

Here’s another instance of the power of personalization.

The author of this cover letter clearly has a passion for this prospective employer — the Chicago Cubs — and if she’s lying about it, well, I'm sure that would eventually be revealed in an interview.

Make sure your story is nonfiction and relatable according to each job. While I love a good tale of childhood baseball games, an introduction like this one probably wouldn’t be fitting in a cover letter for, say, a software company.

But a story of how the hours you spent playing with DOS games as a kid led to your passion for coding? Sure, I’d find that fitting.

If you’re really passionate about a particular job opening, think about where that deep interest is rooted. Then, tell your hiring manager about it in a few sentences.

Why This Is A Great Cover Letter

This example shows how effective personalization can be. The writer is passionate about the employer, drawing from her own childhood experience to communicate her enthusiasm.

Further reading: Sales Cover Letter Tips

2. The 'We're Meant for Each Other' Cover Letter

This cover letter example is a special one because it was submitted to us here at HubSpot. What does the letter do well? It makes a connection with us before we've even met the letter's author.

"Content Marketing Certified" shows the applicant has taken the content marketing certification course in our HubSpot Academy (you can take the same course here ).

Our "records" indicate he/she did indeed give an interview with us before — and was a HubSpot customer.

The cover letter sang references to a relationship we didn't even know we had with the candidate.

The letter ends with a charming pitch for why, despite him/her not getting hired previously, our interests complement each other this time around.

(Yes, the applicant was hired).

This cover letter example does an excellent job of building rapport with the employer. Despite not getting hired for previous roles they applied for at HubSpot, the writer conveys exactly why they are right for this role.

Read more: Customer Service Cover Letter Tips

3. The Cover Letter with H.E.A.R.T.

HubSpot has a lot of H.E.A.R.T. — Humble, Empathetic, Adaptable, Remarkable, Transparent.

Our Culture Code is the foundation of the company's culture, the driving force behind our mission to help millions grow better , and serves as the scaffolding for our hiring practices.

Recruiters at HubSpot look for applicants that demonstrate how they embody the Culture Code and job description, paying extra attention to cover letters that are super custom to HubSpot.

In another HubSpot submission, a HubSpot applicant writes about how she found out about HubSpot, why she likes the company, and how her professional experience aligns with H.E.A.R.T.

HubSpot's recruiting team was impressed with her dedication to the company and how she went beyond what was asked for by linking her portfolio in her closing paragraph.

Featured Resource: 5 Free Cover Letter Templates

Download our collection of 5 professional cover letter templates to help you summarize your professional journey and land your dream job – whether it's at your first or fifth company.

Short Cover Letter Examples

4. the short-and-sweet cover letter.

In 2009, David Silverman penned an article for Harvard Business Review titled, " The Best Cover Letter I Ever Received. " That letter has three complete sentences, as follows:

One might argue that this particular letter is less than outstanding, and I'll also admit it's an older example.

It’s brief, to say the least, and the author doesn’t go into a ton of detail about what makes him or her qualified for the job in question.

But that’s what Silverman likes about it — the fact that the applicant only included the pieces of information that would matter the most to the recipient.

"The writer of this letter took the time to think through what would be relevant to me," writes Silverman. "Instead of scattering lots of facts in hopes that one was relevant, the candidate offered up an opinion as to which experiences I should focus on."

When you apply for a job, start by determining two things:

• Who might oversee the role — that’s often included in the description, under "reports to." Address your letter to that individual.
• Figure out what problems this role is meant to solve for that person. Then, concisely phrase in your cover letter how and why your experience can and will resolve those problems.

The key to this standout cover letter is research.

By looking into who you’ll be reporting to and learning more about that person’s leadership style, you’ll be better prepared to tailor your cover letter to focus on how you can create solutions for them.

Read here for more tips on how to land your dream job .

5. The Short Story

Basha Coleman began her cover letter with a short story. The goal of this short story is two-fold:

• Detail the experience she already has with the organization.
• Stand out to the hiring team.

I notice her short story follows a typical narrative arc: It has a conflict/obstacle, a turning point, and a positive outcome, all created with a goal to emphasize a theme or point.

In this case, Coleman is emphasizing her existing affinity with the brand and her triumphs within the program so that she can continue on her career path.

Like the second example in our list, this cover letter does an excellent job of conveying the applicant’s existing affinity for the brand. If you are applying to a company you love, don’t be shy about showing it and explaining why.

6. The Bare Bones Cover Letter

In today's job market, cover letters aren't always necessary. Even though many recruiters won't ask for or even read them, cover letters can still be effective and convey personality to a reader.

Writing a strong cover letter can help you better convey your interest in the position and company.

This template from The Balance Careers puts together the essential components of a short cover letter: excitement about the position, your qualifications, and a call-to-action for the recruiter to follow up with you.

Combining these central aspects in a well-written, compelling narrative will go a long way in convincing readers to hire you.

This letter is organized and concise. The inclusion of bullet points to highlight key skills and help the recruiter skim the document is a nice touch.

Check out this post for more useful cover letter tips .

7. The Breezy Follow-Up

In this cover letter, Amanda Edens is following the instructions the hiring manager gave by forwarding an email with resume and writing samples attached.

This short cover letter is the result. I especially admire how she uses casual and breezy language to convey personality and enthusiasm, and she keeps her paragraphs succinct.

Not only does Amanda include links to relevant writing samples that are live on the web, but she also closes with a strong final paragraph that:

• Summarizes the expertise she has relevant to the posting
• Emphasizes that she doesn't want to simply get a job but rather help the organization accomplish their goals
• The reader gets everything they need in an organized and thoughtful manner.

8. The Administrative Assistant Cover Letter

In this cover letter the candidate, Michelle, plays up her prior music industry experience to build a connection with Epic Music Group. If you have specific industry experience for the role you are applying for, be sure to highlight that.

It’s clear that she’s passionate about not only the music industry, but Epic as a whole.

She’s done so much research on the company that she knows what software programs they use, and happens to be proficient in it to help convey value to the hiring manager.

This example further illustrates the importance of research.

Make sure you understand the culture of the company to which you’re applying before you send a completely unfiltered cover letter — if you don’t, there’s a good chance it’ll completely miss the mark.

In just three short paragraphs, the applicant uses their company research to drive home why they are the perfect fit for the role — emphasizing industry experience as well as software knowledge specific to the company.

All of this communicates that she’d be able to start with very few hiccups while getting up to speed.

Further reading: 15 Cover Letter Templates

9. The Internship Cover Letter

Maybe you’re just getting started in your career and looking to land the right internship to gain experience in your field.

In this case, you’ll need to highlight more of your educational background and transferable skills since you won’t have as much professional experience to highlight.

The cover letter above is a great example of how to emphasize your skills and accomplishments when applying to internships or entry-level positions. A few things the applicant does well:

• Highlights relevant extracurriculars and affinity networks. In this case, the applicant is applying for a business analyst position, so mentioning their involvement in a FinTech group makes sense.
• Previous internships in relevant fields: Our applicant points out that they’ve interned as a Business Analyst at another firm. Pointing out that they’ve done the role before will help make their case for fit.
• Highlight other useful skills: This applicant is fluent in both English and German. If an international company or an organization needs bilingual support, knowing multiple languages is an asset.

This cover letter example illustrates how you can leverage your education and background to get the gig even when you don’t have much working experience. Highlighting previous internships or experience in related fields can go a long way in convincing hiring managers you’re the perfect candidate for the role.

Further reading for recent graduates:

• How to Find a Job After College
• Writing a Cover Letter for an Internship

Creative Cover Letter Examples

10. the brutally honest cover letter.

Then, there are the occasions when your future boss might appreciate honesty — in its purest form.

Former Livestream CEO Jesse Hertzberg, by his own admission, is one of those people, which might be why he called this example " the best cover letter " (which he received while he was with Squarespace):

As Hertzberg says in the blog post elaborating on this excerpt — it’s not appropriate for every job or company.

But if you happen to be sure that the corporate culture of this prospective employer gets a kick out of a complete lack of filter, then there’s a chance that the hiring manager might appreciate your candor.

"Remember that I'm reading these all day long," Hertzberg writes. "You need to quickly convince me I should keep reading. You need to stand out."

The applicant did their research on the company’s culture and executed this cover letter flawlessly. It’s funny and shows off the applicant’s personality all while making it clear why they are a good fit for the role.

Further reading:

• How to Stand Out and Get Hired at Your Dream Company
• How to Find Your Dream Job

11. The Pivot Cover Letter

Making a career switch? Your cover letter can be an excellent opportunity for you to explain the reasoning behind your career change and how your transferable skills qualify you for the role.

It’s clean but effective.

Since the role she is applying for is more visual, it’s important to both show and tell why you’re a good fit.

This cover letter strikes the perfect balance between creativity and simplicity in design while putting the applicant's career change into context.

The copy is clean, with a creative font choice that isn’t distracting from the content, but still demonstrates the applicant’s knack for design.

12. The Graphic Design Cover Letter

When applying for more creative roles, the design of your cover letter can say just as much as the words on the page. Take the graphic designer letter example below.

It’s got so much going for it:

• Pop of color
• Clean layout
• Interesting fonts

Besides the style elements, this example also doesn’t skimp on the key skills recruiters are looking for. Using metrics, the applicant proves their value and why they would be a great fit.

This cover letter thoroughly conveys the applicant’s skills and qualifications using a variety of visual elements and emphasizing their greatest achievements.

Pro tip: If you're applying for a graphic design job, share a link to your graphic design portfolio website , even if it's not an application requirement.

Job Cover Letter Examples

Next up, let’s go over some classic cover letter examples for jobs, especially if you’re applying to internships or only have a few years of experience.

The below cover letters follow the golden rules and don’t deviate too much from the standard — which is ideal if you’re applying to positions in more traditional industries.

13. Consulting Internship Cover Letter Example

Many internship applicants are early on in their careers or are still in college. That means they’ve yet to gather enough experience to offer tangible proof of their ability to do the job.

That means that a cover letter is the place where an internship applicant can shine.

This cover letter example highlights the applicant’s skills in a bullet-point format. That makes it easier for an overburdened hiring manager to get the essence of her points, quickly, if they’re only skimming cover letters.

Not only that, but this applicant personalized the letter in every single sentence. She shares information about her prior conversations with some of the company’s employees and mentions the company’s name at every turn.

While she only has one prior consulting job, she deftly mentions the skills she developed in that role and ties them into her desired position at Quantcast Product Group.

This cover letter example does a fantastic job advertising the applicant’s soft skills in a highly scannable format — while still going heavy on the personalization.

Don’t be shy to lightly play with formatting to get your point across and to imbue the letter with your passion for a company.

14. Nonprofit Referral Cover Letter Example

This cover letter example for a nonprofit job hits the ground running by right away inserting the name of one of the nonprofit’s Superintendents.

That’s an excellent way to get a recruiter’s attention and make you stand out from the slush pile, even if you’re only just out of school, as is the case for this applicant.

If you’ve received an internal recommendation for a position, you’d be wise to open your letter with that information. Don’t worry about it feeling too stilted or strange — remember, hiring managers only skim letters.

Your goal is to make sure they get information about you that they otherwise won’t get from your resume.

With only three full paragraphs, this cover letter example is short, sweet, and to the point. No time is wasted, and it also goes over the critical basics, such as skills and experience.

This nonprofit cover letter includes a recommendation from an internal employee at the target organization, making it more likely to stand out from the slush pile.

I  also love that it doesn’t skimp on the basics, such as skills, enthusiasm, and experience.

15. General Email Inquiry Cover Letter Example

Even if a job opportunity isn’t available at an organization yet, it doesn’t mean that there won’t be. You can always send a general inquiry cover letter, like the one in this example.

This email cover letter for a political campaign internship is short and sweet, but includes the critical information the campaign coordinator needs to consider the applicant for any new positions that may open up.

The best part about this cover letter is that it can be easily customized from one political campaign employer to the next.

While it does include a level of personalization, it’s brief and can be easily changed to address the specific political candidate.

When sending general inquiries like this one, it’s essential to make the personalization aspect as pain-free as possible for yourself. That may mean including only one sentence or two, knowing that a general inquiry might not be replied to.

This email cover letter example hits all the right notes while keeping it brief and to-the-point. While we don’t recommend choosing this format for a formal cover letter, it works if you’re sending a general inquiry to an employer over email.

It’s also a good example to follow if you’re still in college or have very little experience.

Read more: How to Write a Letter of Interest

16. Post-Phone-Call Cover Letter Example

If you get a phone call from a potential employer and they invite you to send your resume, pat yourself on the back — that is such a win. In your cover letter, be sure to mention that right away, like this example does.

A hiring manager or an executive at a company likely has a lot of tasks on their plate, which means that they may forget about your call from one week to the next.

That is totally okay, which is why this example starts with a reminder that the applicant and the letter recipient spoke back on January 31st. It also has a few more details about why they started speaking in the first place.

Aside from leveraging the phone call that’s already occurred, this cover letter also does an excellent job explaining why the applicant is an ideal choice for the job.

It goes into detail about skills and previous experience with a high level of enthusiasm, and includes a promise to follow up at the end.

This cover letter example includes two things that will immediately draw my attention: A phone call they’ve already had, and a mutual contact at their organization.

The job and internship search can be grueling; never be afraid to use everything you have at your disposal to improve your standing over other applicants.

Read more: How to Start a Cover Letter

17. Mission-Driven Graduate Cover Letter Example

This cover letter example from a recent B.A. graduate wowed me from the first sentence.

The applicant right away explains her attained degree and her specific career interests, then dives into the aspects of her experience that make her such a great candidate.

It's so personalized to the employer’s own mission that it’s difficult to stop reading it.

Even if the hiring manager isn’t a science or health professional, they would be able to effectively gauge the applicant’s suitability for the role by the expertise she shows in her cover letter alone.

The applicant explains at length why she’s excited to work for that specific hospital. The organization serves Aboriginal populations, which aligns with her own values and research interests.

In the last paragraph, she summarizes what she knows about the employer in one sentence, then describes how each of her experiences supports the employer’s mission.

That is an exceedingly clever and meaningful way to align yourself with an organization at a deeper level.

If you’re applying to a mission-driven organization, don’t be shy about showing your excitement and expertise. You don’t need a lot of experience to show that your values align with those of your target organization.

This cover letter example is especially good inspiration if you’re making a career change, have only just a few internships under your belt, or are graduating from college.

18. Short Recommendation Cover Letter Example

Referral or recommendation cover letters don’t need to be too long, and this is a great example of that. It immediately leverages a mutual connection at the company.

The mutual connection recommended that the applicant contact the hiring manager for a role, which is a piece of information I  always recommend you frontload in your letter.

This specific cover letter comes from an applicant with little experience, making it a good example to follow if you’re switching careers or just out of college.

Instead of talking about their experience, the applicant uses anecdotal evidence to convey their enthusiasm for working at that company.

The writer also goes over their most salient skills, such as being able to speak multiple languages. They also explain how their degree directly applies to the target role.

I  love that the candidate highlights their leadership abilities and makes that an effective selling point for being hired.

This cover letter doesn’t go on for too long, which we love. It’s simple and sweet and provides all the information the hiring manager needs to look more closely at the applicant’s resume and make an interviewing decision.

19. Professor or Research Position Cover Letter Example

Academic or research position cover letters might require a little more information than the typical cover letter — and this is one such example. Why is it okay to go a little longer?

Because the letter is not only a way to supplement the PhD candidate’s academic CV, but to provide a writing sample for the search committee.

I love this cover letter because it expresses the candidate’s enthusiasm for teaching and explains her instructional ethos, such as providing out-of-the-classroom opportunities, championing communication, and encouraging students to step out of their comfort zone.

The applicant also suggests courses she may be able to teach at the target institution, and expresses her interest in developing new courses as needed.

She also suggests how she can enhance the college’s extracurricular programming by offering study abroad courses, which shows not just an interest in teaching but adding to the school’s overall culture.

While this letter goes for a little longer than recommended, it serves as a fantastic writing sample and explains the applicant’s research background at length.

If you’re applying to academic or research roles, don’t be afraid to go into detail about what most excites you in terms of research interests.

20. Director Cover Letter Example

This cover letter example — for a Director of Catering position at a university — doesn’t waste any time.

The applicant right away says that they’re a strong candidate for the role, then jumps right into three salient qualifications that make him a great fit.

I love how the applicant uses bullet points and bold text to guide an overburdened hiring manager through the cover letter — and to give them permission to scan it, if needed.

If the hiring manager would like more information or actual examples of the skills, they merely need to read the rest of the bullet point paragraph.

As mentioned, light formatting can be beneficial to your cover letter, as it draws the recruiter’s eyes and prevents them from having to fish for the information they’re looking for.

This short, sweet cover letter includes the critical information a hiring manager or high-level executive needs to make an interview decision.

I  love the use of formatting that doesn’t stray too much from regular cover letter conventions, and I  like that the applicant kept all other paragraphs extremely brief.

21. Editorial Cover Letter Example

Applying for an editorial or journalistic position? Like a cover letter example I  shared earlier, you can take a more storytelling approach to capture the hiring manager’s attention.

This cover letter example does that effectively by telling an anecdote that directly mentions the newspaper where they’d like to work.

This immediately draws the reader in and tells them that this application isn’t random at all; the applicant would like to work at the newspaper because they’ve read it every morning.

Not only that, but they have a favorite reporter on the newspaper’s staff. The applicant then jumps into the specific reason they want to take an editorial position at the Baltimore Sun.

The cover letter includes all pertinent information, such as how previous positions have equipped the applicant to take on this job. It closes with enthusiasm after keeping the reader rapt every step of the way.

The applicant uses storytelling to — you guessed it — apply for a position that needs storytelling skills. If you’re applying for a data-driven position or a graphic design position, why not showcase those skills in the cover letter itself?

I  like that this letter doesn’t diverge too much from cover letter conventions while still differentiating itself.

22. Promotion Cover Letter Example

In this cover letter example, the applicant already works for the employer and wishes to apply for the next position to move up in their career.

I  like that the letter cites the applicant’s extensive knowledge of the organization, which will no doubt give them an advantage over external applicants.

Not only that, but the applicant also references their experience before they started working at the employer and uses that information to make their candidacy even more desirable.

Lastly, this letter includes a healthy level of enthusiasm for the university and the position — something that is never extra in a cover letter.

This cover letter example does an excellent job showing the candidate’s knowledge of their current organization while stating why they’re a natural fit for the promotion.

Plus, the letter includes information on the applicant’s relevant activities outside of work — if you’re involved in any organizations that might help you do your job better, be sure to include them.

23. Law Cover Letter Example

This law cover letter example jumps right into personalization, a bold move that will serve you well if you’re genuinely interested in a company and want to stand out.

The applicant cites the recipient’s recent article on bond litigation, then ties that into the role they’d like to get at the law firm.

The applicant then goes into his skills and the feedback he’s received from past managers. This is an excellent way to introduce your skills without sounding dry — or even unfounded.

By citing positive feedback you’ve received, you’ll imply that others have praised you for having those skills, and that you’re not only "tooting your own horn."

Pro-Tip: In cover letters, it’s absolutely okay to toot your own horn — that’s what they’re for. But if you can cite others’ remarks, that also helps.)

At just two and a half paragraphs, this letter is exceedingly short but no less effective. It’s an excellent example of how to personalize your letter quickly while still conveying the essentials of a cover letter.

This short cover letter example keeps it brief while still creating high impact. The applicant personalizes the letter immediately, cites external feedback, and conveys enthusiasm.

This letter proves you don’t need to write a novel about an employer to sway the hiring manager into giving you an interview.

Now that I've shown you some excellent examples, let's talk about how you can create the best cover letter for your dream job.

What is a good cover letter?

A cover letter is used to show your interest in the role, passion for the company, and the impact you've had in previous positions. Good cover letters should include a standout opening, relevant skills and qualifications, and a strong finish with a call-to-action — all within one page and unique to each application.

What’s on a cover letter?

Before you start writing your cover letter, let's cover a few basic must-haves you'll want to include. If you’re looking for more detailed instructions, check out this guide to writing a cover letter .

Add a simple, but pleasant greeting to address the recruiter or hiring manager.

Learn more:

• Dear Sir or Madam Alternatives
• Cover Letter Greetings

Write a catchy introduction that explains why you’re interested in the role.

• How to Write an Introduction
• Tips for Writing a Good Introduction Sentence

Work Experience

This is the heart of your cover letter. It outlines your relevant experience and why you’d be a great fit for the role. You can highlight special skills, experiences, professional achievements, or education to help make your case.

• How to Write About Your Professional Background
• Professional Bio Examples
• LinkedIn Bio Examples

In this paragraph, add a call-to-action by expressing interest in an interview. Offer your contact information and sign off.

• Email Closing Line Examples
• Tips for Writing Conclusions

What does a cover letter look like?

Besides showing off your skills and qualifications, cover letters give you the opportunity to present a clear, concise, and compelling writing sample. It shows off your personality and your ability to convey ideas.

That's a lot of information to include on a single page, so it can help to have a clear structure to start with.

Check out our fillable cover letter templates to see how you should organize the content of your cover letter.

What makes a great cover letter?

A cover letter is personal, but it also needs to help you reach a goal and help the hiring team understand how you could perform that role with their company. This complexity can make cover letters really tough to write.

Because cover letters are difficult to write, many come off as boring, basic, or confusing for hiring managers to read. But the tips below about the qualities that make a cover letter great can help you take your cover letter from basic to bright.

Start with this quick video, then keep reading for more tips:

Personalized Introduction

Begin with an introduction that's personal. It should capture the reader's attention and address your recipient by name. Then, add a compelling opening sentence that emphasizes your interest in the specific role.

Helpful Cover Letter Introduction:

"Dear [Hiring Manager's Name],

In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."

Unhelpful Cover Letter Introduction:

"To Whom it May Concern,

I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."

Relevant Professional Experience

It can be tempting to use the same cover letter for every job. After all, it's about your experience, isn't it? But it's not enough to rephrase the work history in your resume.

Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.

So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.

To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.

Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.

Helpful Cover Letter Experience:

"At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface."

Unhelpful Cover Letter Experience:

"I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results."

Useful Examples

To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.

Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.

Helpful Cover Letter Example:

"I lead a team of five content writers while increasing website traffic by 18% year-over-year."

Unhelpful Cover Letter Example:

"I have a great track record of leadership and achieving fantastic results."

Research and Company Knowledge

Hiring teams aren't hiring anyone with the skills to do the job. They're hiring a person they'll work alongside at their specific company.

So, to show that you're not just looking for any job anywhere, share your knowledge of the company's industry, values, and culture in your cover letter.

Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.

Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.

Helpful Cover Letter Research:

"I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot."

Unhelpful Cover Letter Research:

"I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations."

Clear Writing

Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.

To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.

You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.

• Guide to Becoming a Better Writer
• Tips for Simplifying Your Writing

Helpful Cover Letter Writing:

"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.

Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."

Unhelpful Cover Letter Writing:

"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.

Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."

Genuine Interest and Enthusiasm

Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.

Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.

Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:

• Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
• Choose your words carefully .
• Write in active voice.

Helpful Cover Letter Tone:

"I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization."

Unhelpful Cover Letter Tone:

"Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting."

Memorable Conclusion

End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.

Then, thank your reader for their time and consideration and include your contact information for easy follow-up.

To make your conclusion memorable, think about what parts of your letter you'd most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you're feeling stuck, this list of ways to close an email can help.

Helpful Cover Letter Conclusion:

"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.

Together, let's make a lasting impact on our planet.

[Your Name]"

Unhelpful Cover Letter Conclusion:

"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.

I’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.

But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.

I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.

So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Don't forget to share this post!

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• CC BY-NC-ND 4.0 by Megan McIntyre - University of Arkansas , Cassandra Branham - Embry-Riddle Aeronautical University

When applying for jobs, a well-written cover letter is just as important as a well-written resume. While the resume is designed to provide an overview of your relevant skills and qualifications, the cover letter is your opportunity to discuss relevant experiences, connect those experience to qualities and qualifications from the job ad, and to display your personality to your reader. In other words, the cover letter is your chance to humanize yourself to your reader and to give the reader a sense of who you are and why you’re uniquely qualified for a particular position.

Brevity – Say More with Less

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Coherence – How to Achieve Coherence in Writing

Flow – How to Create Flow in Writing

Inclusivity – Inclusive Language

The Elements of Style – The DNA of Powerful Writing

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Innovative Cover Letter Strategies for 2024

Published: Mar 22, 2024

The importance of leveraging innovative cover letter strategies can't be overstated. With the job market evolving rapidly, technology continuing to reshape recruitment processes, and competition growing fiercer by the day, students and professionals must adapt their approaches to cover letter writing to remain relevant and impactful.

Below, you'll find various inventive techniques for approaching cover letters that will effectively showcase your skills, experiences, and unique value propositions to prospective employers.

Understanding ATS

First, it’s important to understand what Applicant Tracking Systems (ATS) are and how they’re used. The main goal of ATS is to streamline recruitment by scanning resumes and cover letters for relevant keywords and qualifications. So, to optimize your application’s chances getting noticed, you need to tailor your cover letter to align with ATS requirements. That involves incorporating industry-specific terms and highlighting relevant skills and experiences.

It’s also important to proper format your cover letters and make their content as clear as possible, which will improve readability for ATS (and for hiring managers). So, opt for a clean, easy-to-read layout that makes your content stand out. Use a standard font style and size, such as Arial or Times New Roman, to ensure readability across different devices and platforms. Next, maintain consistent formatting throughout your cover letter, including margins, spacing, and alignment. You can also use bullet points to highlight key achievements or qualifications for quick reference.

Personalizing and Customizing

Personalizing and customizing your cover letters significantly enhance your job application. Just like  you would tailor your resume to fit a specific job description, your cover letter should also be customized for each application. One way to do this is to address hiring managers by name and reference specific details about the company or the job position. This demonstrates your genuine interest and attention to detail. Also, consider mentioning recent company achievements, projects, or values that resonate with you. In addition, provide concrete examples, showcasing how your skills and experiences align with the job requirements. Finally, make sure to express your enthusiasm for this specific role.

Storytelling

Embracing a storytelling approach in your cover letter can elevate your job application to new heights. By weaving a narrative that showcases your professional journey and accomplishments, you engage hiring managers on a deeper level. Sharing anecdotes that highlight your skills, challenges, and significant achievements ill attract their attention and create a memorable impression.

Storytelling also allows you to compellingly convey your passion and enthusiasm for the role. And crafting a narrative-driven cover letter makes you more relatable and demonstrates your communication skills. Finally, sharing stories about your experiences can provide talking points for a successful future interview , helping you articulate your qualifications more effectively.

Highlighting Achievements

Effectively showcasing your achievements and accomplishments in your cover letter can significantly boost your chances of landing the job. Highlighting quantifiable accomplishments demonstrates your tangible contributions and value to potential employers. So, strive to include specific examples and metrics to illustrate the impact of your work, such as increasing sales revenue by a certain percentage or completing projects ahead of schedule. Emphasizing your successful track record will capture hiring managers' attention and differentiate yourself from other candidates. Moreover, showcasing your achievements reinforces your credibility and suitability for the role.

Adding Multimedia Elements

Exploring the integration of multimedia elements into your cover letter can provide a unique edge in today's competitive job market. For example, consider incorporating links to your online portfolio or online videos that showcase your skills or achievements. However, you must ensure compatibility and professionalism when multimedia is included in your application. So, opt for formats that are widely accessible and easily viewed across different devices and platforms.

Demonstrating Industry Knowledge

Demonstrating industry knowledge in your cover letter is a great way to show potential employers that you’re informed and engaged. So, stay up to date on the latest trends, developments, and challenges in your field by regularly reading industry publications and following relevant blogs or forums. If it makes sense to, you might include specific examples of industry insights or trends in your cover letter, showcasing your understanding of the industry or role. You might also want to highlight any relevant certifications, courses, or workshops you've completed to demonstrate your commitment to staying informed. Finally, you could discuss how your knowledge can benefit the company, whether it’s by offering innovative solutions or adapting quickly to industry changes.

Aurora Nightly is an accomplished HR manager and hiring specialist with over a decade of experience in talent acquisition. She currently works for Here & Now Movers Maryland . This moving company is dedicated to helping people relocate smoothly by providing excellent moving, packing, junk removal, labor only, and even storage services. With a keen eye for identifying top-tier candidates and a passion for fostering inclusive workplaces, Aurora has been instrumental in shaping the recruitment strategies of this moving company.

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How to Write a Cover Letter for an Internship? (+5 Real Internship Cover Letter Examples)

• Julia Mlcuchova , 
• Updated March 20, 2024 8 min read

Trying to figure out how to write a cover letter for an internship ? Look no further!

POV: After weeks and weeks of searching for the right internship opportunity, you've finally found it. But, at the end of the posting, there's a single short sentence that takes you aback:  “Please, attach a cover letter to your application .”

Although some consider cover letter writing to be a relic of the past, it still holds its rightful place in the professional world. 

Because a well-written and persuasive cover letter can sometimes make up for the lack of work experience on your resume . And if you're trying to apply for an internship , this is probably your case, too. 

So, continue reading this article and learn: 

• What is a cover letter for an internship;
• Whether you need to attach a cover letter to your internship application;
• How to write one in 7 steps;
• 5 real-life internship cover letter examples .

Table of Contents

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What is a cover letter for an internship?

Do you need a cover letter for an internship, how to write a cover letter for an internship in 7 steps, 5 real-life internship cover letter examples, key takeaways: how to write a cover letter for an internship.

Generally speaking, an internship cover letter is a formal document that accompanies your resume when applying for an internship. 

When it comes to its content, a cover letter for an internship falls somewhere between a traditional cover letter and a motivational letter . 

• A traditional cover letter , used by job applicants with years of experience, is supposed to underline some of the candidate's most relevant and impressive skills, qualifications, and work achievements . 
• A motivational letter , used mostly in academia, aims to communicate one's passion for the subject, their motivation, and personal goals . 

Hence, a cover letter for an internship combines the purpose of the traditional cover letter (convincing the recruiters that you're the right person for the job) with the tone and strategy of the motivational letter (writing about personal motivations and goals).

A truly successful internship cover letter should answer the following questions:

• Who are you? 
• Why are you interested in this particular internship?
• Why are you the best fit for this internship?
• What do you want to gain from this internship?

Absolutely! 

In fact, you should always attach a cover letter to your internship application , even if it isn't explicitly required from you.  

Why, you ask? 

Well, consider this: Internships are crucial stepping stones towards your dream career. And they're also incredibly competitive. A single internship opening can be answered by tens of applicants at a time. 

But how can you stand out from a crowd of equally inexperienced candidates? Certainly not by your non-existent professional accomplishments, right? 

When companies look for interns, they don't expect you to have a ton of real-life experience. They aren't looking for a “finished product,” but for someone with a genuine desire to learn and enthusiasm for the job. 

And these two are your weapons of choice!

How can a cover letter for an internship help you?

Apart from the reasons mentioned above, your internship cover letter is also responsible for: 

• Conveying first impression. Usually, recruiters will read your cover letter before looking at your resume. So, it's the perfect opportunity to introduce yourself to them in a memorable way. 
• Showing your efforts. Next, taking the time to craft a thoughtful cover letter shows that you're willing to put in that extra effort to stand out from the rest of the candidates. 
• Highlighting your communication skills. Also, a well-written cover letter demonstrates your ability to articulate your thoughts clearly and professionally. 
• Showing your professionalism. When you walk into a room, it's polite to introduce yourself and shake everybody's hand. This is exactly what a cover letter does! To attach one to your application is a common courtesy.

Now that you're familiar with the whats and whys , let's have a look at how to write a good cover letter for an internship step-by-step. 

For example : Application for [name of the internship] internship – Surname.

Then, place your contact information (your name; professional email address; phone number; link to your website / portfolio / social media accounts if relevant) directly into the header .

If you know the recipient's name, address them by “ Dear [full name] ,” or “ Dear Mrs/Mr [last name] ,”. If you don't know who to address the cover letter to , address it more generally to “Dear Hiring Manager,” .

In the first paragraph of your cover letter , start by stating your name and where you studied (including your current degree and year of study). Proceed by explaining how you came to know about the internship and what are your motivations for applying to it.

Since you don't have much work experience, you can talk about your academic achievements; relevant coursework; dissertation project; extracurricular activities; volunteering; membership in relevant societies, etc.

The closing paragraph of your cover letter should reiterate your desire to get the specific internship, express gratitude to the recipient for their time and consideration, and include a final call for action (i.e. "I look forward to discussing the next steps during an interview." )

Finally, based on how you greeted the recipient of your cover letter, you can sign off with either “ Yours sincerely ,” or “ Yours faithfully ,” . If you addressed the recruiter by their name, sign off with the former; if not, use the latter.

Don't feel like writing your internship cover letter by hand?

Let our AI cover letter writer create the first draft of your internship cover letter!

Undoubtedly, the best way to learn something is to look at specific examples . And that's exactly what we're going to do right now! 

Below, we've prepared 5 internship cover letters written by real people with the help of our cover letter templates .

And, each of them is accompanied by our internship cover letter writing tips that you can implement into your own cover letter! 

FYI, you can use each of these examples as the first draft for your very own internship cover letter – simply click on the red button and start personalising the text (or let AI handle it).

#1 Philips Marketing Intern Cover Letter Sample

Internship cover letter example:.

This cover letter sample was provided by a real person who got hired with Kickresume’s help.

What can you take away?

• Eye-catching header.  Firstly, the header is visually clearly separated from the rest of the text. This makes the recruiters notice it immediately. Plus, the contact information of the company is also featured in the left-hand corner - just like it would be on an actual letter.
• Research the company before applying. Notice sentences like: “ I really like and relate to what Philips stands for … ” and “ Furthermore, it is very appealing that Philips operates on an international level… ”.This shows that the candidate’s done a thorough research of the company's philosophy and structure.

#2 Warner Bros. Public Relations Intern Cover Letter Example

• Share a personal story. This can help you establish a sentimental connection between you and the company. Show them that for you, working for their company means more than any old internship.
• Name-drop a referral. Now, this is a little bit of a cheat code. But, if you happen to know about anyone who has worked/currently works for the company, slip their name into your cover letter.

#3 University of Massachusetts Boston Intern Cover Letter Example

What can you take away  .

• Write about what you want to gain from the internship. It shows that you're not there just to have something to put on your resume; but that you’re motivated by the idea of gaining actual industry knowledge and skills.

#4 Audit/Tax Summer Internship at CohnReznick Cover Letter Sample

• Mention any relevant academic activities. If you're wondering how to write a cover letter for an internship with no experience whatsoever, this is your way to go! For example, notice how this candidate noted all of his relevant courses, skills, association membership, and competition participation.
• Focus on transferrable skills. Especially when your study programme doesn't necessarily fit the internship opening to a T. Instead, focus on any transferable skills you've picked up. 

#5 Intern at NBC Cover Letter Sample

• Keep your opening and closing paragraphs short and sweet. As you can see in this example, it helps keep a certain visual harmony of the overall document. And, despite the length, both paragraphs do exactly what they're supposed to. Besides, recruiters might be discouraged to read the rest of your cover letter if your introductory paragraph is too long.

To sum it all up, an internship cover letter is a formal document that you submit together with your resume when applying for an internship. Its content should be something between a traditional cover letter and a motivational letter.

Its purpose is to introduce yourself to the recruiters in a more personal way than the resume allows. 

The main things you want your internship cover letter to communicate are:

• who you are,
• why you're interested in this opportunity,
• what make you the best fit for the internship, 
• your motivation (your long-term professional goals),
• your desire to learn (what you want to gain from the experience).

To write a truly impactful and persuasive cover letter, we recommend following these 7 key steps: 

• Specify which internship you're applying for in the subject line.
• Include your contact information in a header.
• Address the recipient appropriately.
• Introduce yourself & your motivations in the opening paragraph.
• Elaborate on why you're a good fit and what motivated you in body.
• End your cover letter with a confident closing paragraph.
• Finish off with a polite sign off. 

Finally, if you feel that the examples provided in this article aren't enough, you can always find more in our cover letter database . 

Julia has recently joined Kickresume as a career writer. From helping people with their English to get admitted to the uni of their dreams to advising them on how to succeed in the job market. It would seem that her career is on a steadfast trajectory. Julia holds a degree in Anglophone studies from Metropolitan University in Prague, where she also resides. Apart from creative writing and languages, she takes a keen interest in literature and theatre.

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How to Write a Cover Letter That Will Get You a Job

I ’ve read thousands, maybe tens of thousands, of cover letters in my career. If you’re thinking that sounds like really boring reading, you’re right. What I can tell you from enduring that experience is that most cover letters are terrible — and not only that, but squandered opportunities. When a cover letter is done well, it can significantly increase your chances of getting an interview, but the vast majority fail that test.

So let’s talk about how to do cover letters right.

First, understand the point of a cover letter.

The whole idea of a cover letter is that it can help the employer see you as more than just your résumé. Managers generally aren’t hiring based solely on your work history; your experience is crucial, yes, but they’re also looking for someone who will be easy to work with, shows good judgment, communicates well, possesses strong critical thinking skills and a drive to get things done, complements their current team, and all the other things you yourself probably want from your co-workers. It’s tough to learn much about those things from job history alone, and that’s where your cover letter comes in.

Because of that …

Whatever you do, don’t just summarize your résumé.

The No. 1 mistake people make with cover letters is that they simply use them to summarize their résumé. This makes no sense — hiring managers don’t need a summary of your résumé! It’s on the very next page! They’re about to see it as soon as they scroll down. And if you think about it, your entire application is only a few pages (in most cases, a one- or two-page résumé and a one-page cover letter) — why would you squander one of those pages by repeating the content of the others? And yet, probably 95 percent of the cover letters I see don’t add anything new beyond the résumé itself (and that’s a conservative estimate).

Instead, your cover letter should go beyond your work history to talk about things that make you especially well-suited for the job. For example, if you’re applying for an assistant job that requires being highly organized and you neurotically track your household finances in a detailed, color-coded spreadsheet, most hiring managers would love to know that because it says something about the kind of attention to detail you’d bring to the job. That’s not something you could put on your résumé, but it can go in your cover letter.

Or maybe your last boss told you that you were the most accurate data processor she’d ever seen, or came to rely on you as her go-to person whenever a lightning-fast rewrite was needed. Maybe your co-workers called you “the client whisperer” because of your skill in calming upset clients. Maybe you’re regularly sought out by more senior staff to help problem-solve, or you find immense satisfaction in bringing order to chaos. Those sorts of details illustrate what you bring to the job in a different way than your résumé does, and they belong in your cover letter.

If you’re still stumped, pretend you’re writing an email to a friend about why you’d be great at the job. You probably wouldn’t do that by stiffly reciting your work history, right? You’d talk about what you’re good at and how you’d approach the work. That’s what you want here.

You don’t need a creative opening line.

If you think you need to open the letter with something creative or catchy, I am here to tell you that you don’t. Just be simple and straightforward:

• “I’m writing to apply for your X position.”

• “I’d love to be considered for your X position.”

• “I’m interested in your X position because …”

• “I’m excited to apply for your X position.”

That’s it! Straightforward is fine — better, even, if the alternative is sounding like an aggressive salesperson.

Show, don’t tell.

A lot of cover letters assert that the person who wrote it would excel at the job or announce that the applicant is a skillful engineer or a great communicator or all sorts of other subjective superlatives. That’s wasted space — the hiring manager has no reason to believe it, and so many candidates claim those things about themselves that most managers ignore that sort of self-assessment entirely. So instead of simply declaring that you’re great at X (whatever X is), your letter should demonstrate that. And the way you do that is by describing accomplishments and experiences that illustrate it.

Here’s a concrete example taken from one extraordinarily effective cover-letter makeover that I saw. The candidate had originally written, “I offer exceptional attention to detail, highly developed communication skills, and a talent for managing complex projects with a demonstrated ability to prioritize and multitask.” That’s pretty boring and not especially convincing, right? (This is also exactly how most people’s cover letters read.)

In her revised version, she wrote this instead:

“In addition to being flexible and responsive, I’m also a fanatic for details — particularly when it comes to presentation. One of my recent projects involved coordinating a 200-page grant proposal: I proofed and edited the narratives provided by the division head, formatted spreadsheets, and generally made sure that every line was letter-perfect and that the entire finished product conformed to the specific guidelines of the RFP. (The result? A five-year, $1.5 million grant award.) I believe in applying this same level of attention to detail to tasks as visible as prepping the materials for a top-level meeting and as mundane as making sure the copier never runs out of paper.”

That second version is so much more compelling and interesting — and makes me believe that she really is great with details.

If there’s anything unusual or confusing about your candidacy, address it in the letter.

Your cover letter is your chance to provide context for things that otherwise might seem confusing or less than ideal to a hiring manager. For example, if you’re overqualified for the position but are excited about it anyway, or if you’re a bit underqualified but have reason to think you could excel at the job, address that up front. Or if your background is in a different field but you’re actively working to move into this one, say so, talk about why, and explain how your experience will translate. Or if you’re applying for a job across the country from where you live because you’re hoping to relocate to be closer to your family, let them know that.

If you don’t provide that kind of context, it’s too easy for a hiring manager to decide you’re the wrong fit or applying to everything you see or don’t understand the job description and put you in the “no” pile. A cover letter gives you a chance to say, “No, wait — here’s why this could be a good match.”

Keep the tone warm and conversational.

While there are some industries that prize formal-sounding cover letters — like law — in most fields, yours will stand out if it’s warm and conversational. Aim for the tone you’d use if you were writing to a co-worker whom you liked a lot but didn’t know especially well. It’s okay to show some personality or even use humor; as long as you don’t go overboard, your letter will be stronger for it.

Don’t use a form letter.

You don’t need to write every cover letter completely from scratch, but if you’re not customizing it to each job, you’re doing it wrong. Form letters tend to read like form letters, and they waste the chance to speak to the specifics of what this employer is looking for and what it will take to thrive in this particular job.

If you’re applying for a lot of similar jobs, of course you’ll end up reusing language from one letter to the next. But you shouldn’t have a single cover letter that you wrote once and then use every time you apply; whatever you send should sound like you wrote it with the nuances of this one job in mind.

A good litmus test is this: Could you imagine other applicants for this job sending in the same letter? If so, that’s a sign that you haven’t made it individualized enough to you and are probably leaning too heavily on reciting your work history.

No, you don’t need to hunt down the hiring manager’s name.

If you read much job-search advice, at some point you’ll come across the idea that you need to do Woodward and Bernstein–level research to hunt down the hiring manager’s name in order to open your letter with “Dear Matilda Jones.” You don’t need to do this; no reasonable hiring manager will care. If the name is easily available, by all means, feel free to use it, but otherwise “Dear Hiring Manager” is absolutely fine. Take the hour you just freed up and do something more enjoyable with it.

Keep it under one page.

If your cover letters are longer than a page, you’re writing too much, and you risk annoying hiring managers who are likely sifting through hundreds of applications and don’t have time to read lengthy tomes. On the other hand, if you only write one paragraph, it’s unlikely that you’re making a compelling case for yourself as a candidate — not impossible, but unlikely. For most people, something close to a page is about right.

Don’t agonize over the small details.

What matters most about your cover letter is its content. You should of course ensure that it’s well-written and thoroughly proofread, but many job seekers agonize over elements of the letter that really don’t matter. I get tons of  questions from job seekers  about whether they should attach their cover letter or put it in the body of the email (answer: No one cares, but attaching it makes it easier to share and will preserve your formatting), or what to name the file (again, no one really cares as long as it’s reasonably professional, but when people are dealing with hundreds of files named “resume,” it’s courteous to name it with your full name).

Approaching your cover letter like this can make a huge difference in your job search. It can be the thing that moves your application from the “maybe” pile (or even the “no” pile) to the “yes” pile. Of course, writing cover letters like this will take more time than sending out the same templated letter summarizing your résumé — but 10 personalized, compelling cover letters are likely to get you more  interview invitations  than 50 generic ones will.

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