brokerage company business plan

Item added to your cart

Here is a free business plan sample for a mortgage brokerage firm.

Embarking on a journey as a mortgage broker can be both exciting and daunting, especially if you're unsure about the first steps to take.

In the content that follows, we will present you with a comprehensive business plan tailored specifically for mortgage brokers.

As an aspiring entrepreneur in the financial sector, you're likely aware that a meticulously formulated business plan is crucial for laying the foundation of a successful practice. It serves as a roadmap, guiding you through the intricacies of the industry while setting clear objectives and strategies.

To streamline your planning process and get started on the right foot, feel free to utilize our mortgage broker business plan template. Our team of professionals is also on standby to provide a free review and fine-tuning of your plan.

How to draft a great business plan for your mortgage brokerage firm?

A good business plan for a mortgage broker must be tailored to the nuances of the mortgage industry.

To start, it's crucial to provide a comprehensive overview of the mortgage market. This includes up-to-date statistics and an analysis of emerging trends in the industry, similar to what we've included in our mortgage broker business plan template .

Your business plan should articulate your vision clearly. Define your target market (such as first-time homebuyers, property investors, or those refinancing) and your unique value proposition (expertise in specific loan types, personalized service, etc.).

Market analysis is a key component. You need to understand the competitive landscape, regulatory environment, and the needs and behaviors of potential clients.

For a mortgage broker, it's important to outline the range of mortgage products and services you plan to offer. Describe how these will cater to the diverse needs of your clientele, such as fixed-rate mortgages, adjustable-rate mortgages, government-backed loans, and refinancing options.

The operational plan should detail your brokerage's structure, including your office location, the technology you will use for loan processing, your network of lenders, and your approach to client consultations and application processing.

Compliance with financial regulations and maintaining a high standard of ethical practices should be emphasized in your plan.

Discuss your marketing and client acquisition strategies. How will you build trust and establish a reputation in the market? Consider your approach to networking, partnerships, online marketing, and customer service excellence.

Incorporating digital strategies, such as a professional website, online application tools, and a social media presence, is vital in the modern marketplace.

The financial section is critical. It should include your startup costs, revenue projections, operating expenses, and the point at which you expect to become profitable.

As a mortgage broker, understanding your commission structures and potential volume bonuses is essential for accurate financial forecasting. For assistance, you can refer to our financial forecast for a mortgage brokerage .

Compared to other business plans, a mortgage broker's plan must pay special attention to industry-specific regulations, the importance of building strong relationships with lenders, and strategies for maintaining a steady flow of clients.

A well-crafted business plan will not only help you clarify your strategies and goals but also serve as a tool to attract investors or secure lines of credit.

Lenders and investors will look for a thorough market analysis, realistic financial projections, and a clear plan for client engagement and compliance.

By presenting a detailed and substantiated business plan, you showcase your professionalism and dedication to the success of your brokerage.

To achieve these goals efficiently, you can fill out our mortgage broker business plan template .

A free example of business plan for a mortgage brokerage firm

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for a mortgage broker .

Here, we will follow the same structure as in our business plan template.

Market Opportunity

Market data and figures.

The mortgage brokerage industry is a vital component of the real estate sector, facilitating a significant volume of home loans every year.

Recent data indicates that the mortgage brokerage market in the United States is robust, with mortgage brokers originating approximately 15% of all residential mortgages. This translates to billions of dollars in home loans, showcasing the critical role mortgage brokers play in the housing market.

With a growing population and a steady demand for housing, the mortgage brokerage industry is poised for continued growth, emphasizing the need for professional and reliable brokerage services.

The mortgage industry is experiencing several key trends that are shaping the future of home financing.

Technology is playing an increasingly important role, with the rise of online mortgage platforms and digital loan processing. This shift towards digital services is streamlining the application process and improving the customer experience.

There is also a growing demand for more flexible and tailored mortgage products, as consumers seek options that fit their unique financial situations.

Regulatory changes continue to influence the industry, with brokers needing to stay informed and compliant with the latest laws and guidelines to protect consumers.

Sustainability is becoming a consideration for borrowers, with green mortgages and incentives for energy-efficient homes gaining traction.

Lastly, the importance of financial education is being recognized, as brokers increasingly provide valuable advice and guidance to help clients make informed decisions.

Success Factors

Several factors contribute to the success of a mortgage brokerage.

Trustworthiness and transparency are paramount in building long-term relationships with clients. A broker who consistently acts in the best interest of their clients is more likely to secure repeat business and referrals.

Expertise in the mortgage industry is essential. A broker with a deep understanding of various loan products, regulations, and market conditions can provide superior service and advice.

Networking and partnerships with lenders and real estate professionals can greatly enhance a broker's ability to offer competitive rates and diverse loan options.

Customer service is also a critical component. Prompt and clear communication, personalized attention, and a commitment to guiding clients through the entire loan process can set a brokerage apart.

Finally, effective marketing strategies and a strong online presence are important for attracting new clients in a digital age where many consumers begin their search for mortgage information online.

The Project

Project presentation.

Our mortgage brokerage project is designed to address the needs of a diverse clientele seeking reliable and personalized mortgage solutions. Strategically located in an area with a booming real estate market, our brokerage will offer a comprehensive range of mortgage services, including first-time homebuyer loans, refinancing options, and investment property financing. We will work with a variety of lenders to ensure competitive rates and terms tailored to each client's unique financial situation.

The emphasis will be on transparency, trust, and tailored advice to ensure clients make informed decisions about their mortgage options.

This mortgage brokerage aims to become a trusted advisor in the community, guiding clients through the complexities of the mortgage process and helping them achieve their property ownership or investment goals.

Value Proposition

The value proposition of our mortgage brokerage project is centered on providing expert, unbiased mortgage advice and facilitating access to a wide range of financing options. Our commitment to personalized service ensures that each client receives a mortgage plan that aligns with their financial objectives and lifestyle.

We are dedicated to simplifying the mortgage process, offering clarity and support at every step, and building long-term relationships with our clients based on trust and integrity.

Our brokerage aspires to empower clients with the knowledge and resources they need to make confident mortgage decisions, contributing to their financial stability and peace of mind.

Project Owner

The project owner is a seasoned mortgage broker with a comprehensive understanding of the real estate and finance industries.

With a track record of successful client relationships and a deep knowledge of mortgage products, the owner is committed to establishing a brokerage that stands out for its dedication to client success, ethical practices, and market expertise.

Driven by a vision of financial empowerment and education, the owner is determined to offer tailored mortgage solutions that support the community's homeownership dreams and investment strategies.

His commitment to professionalism and his passion for helping others navigate the mortgage landscape make him the driving force behind this project, aiming to enhance the financial well-being of clients and contribute to the growth of the local economy.

The Market Study

Market segments.

The market segments for a mortgage brokerage are diverse and can be categorized as follows:

Firstly, there are first-time homebuyers who are navigating the complex process of purchasing their initial property and require guidance and financing options.

Next, existing homeowners looking to refinance their mortgages to take advantage of lower interest rates or to consolidate debt form another significant segment.

Investors who are interested in purchasing properties for rental or resale purposes also represent a key market segment for mortgage brokers.

Lastly, real estate agents and financial advisors can be influential by referring clients who are in need of mortgage financing expertise.

SWOT Analysis

A SWOT analysis of the mortgage brokerage business reveals several key points:

Strengths include a deep understanding of the mortgage industry, strong relationships with various lenders, and the ability to offer a wide range of mortgage products to clients.

Weaknesses might involve the highly competitive nature of the mortgage industry and the sensitivity to interest rate fluctuations and economic cycles.

Opportunities can be found in the growing housing market, the potential to leverage technology for improved customer service, and the ability to specialize in niche markets such as eco-friendly or sustainable housing loans.

Threats include regulatory changes that could affect lending practices, the entry of new fintech competitors in the mortgage space, and the potential for economic downturns which can impact the housing market.

Competitor Analysis

Competitor analysis in the mortgage brokerage industry indicates a crowded and competitive landscape.

Direct competitors include other local and national mortgage brokers, banks, credit unions, and online lending platforms.

These entities compete on interest rates, customer service, speed of processing, and the diversity of their loan products.

Key competitive advantages may include personalized customer service, a wide network of lender relationships, expertise in specific types of loans, and advanced technology for efficient processing.

Understanding the strengths and weaknesses of competitors is crucial for carving out a unique value proposition and for client acquisition and retention strategies.

Competitive Advantages

Our mortgage brokerage's competitive advantages lie in our personalized approach to client service and our commitment to finding the best financial solutions for our clients.

We offer a comprehensive suite of mortgage products, including conventional loans, government-backed loans, and innovative financing options for unique property types.

Our expertise in navigating complex financial situations and our dedication to educating our clients on their mortgage options set us apart in the industry.

We also pride ourselves on our agility in adapting to market changes and our use of cutting-edge technology to streamline the mortgage application and approval process, enhancing the overall customer experience.

You can also read our articles about: - how to become a mortgage broker: a complete guide - the customer segments of a mortgage brokerage firm - the competition study for a mortgage brokerage firm

The Strategy

Development plan.

Our three-year development plan for the mortgage brokerage firm is designed to establish us as a trusted leader in the industry.

In the first year, we will concentrate on building a strong client base by offering personalized mortgage solutions and exceptional customer service.

The second year will focus on expanding our services to include refinancing options, debt consolidation, and financial advisory services to provide comprehensive financial solutions to our clients.

In the third year, we aim to form strategic alliances with real estate agencies and financial institutions to broaden our service offerings and enhance our market reach.

Throughout this period, we will remain dedicated to maintaining the highest standards of integrity, transparency, and professionalism to meet the evolving needs of our clients and secure a dominant position in the market.

Business Model Canvas

The Business Model Canvas for our mortgage brokerage firm targets individuals and families looking to purchase or refinance their homes, as well as real estate investors.

Our value proposition is centered on providing expert mortgage advice, competitive rates, and a seamless application process.

We offer our services through our office, online platforms, and mobile consultations, utilizing key resources such as our industry knowledge and network of lending partners.

Key activities include client consultations, loan application processing, and market analysis.

Our revenue streams are generated from commissions on successful mortgage placements, consultation fees, and potential partnerships with financial institutions.

Find a complete and editable real Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is built on trust and expertise.

We aim to educate potential clients on the mortgage process and the benefits of working with a broker. Our strategy includes online educational content, mortgage calculators, and workshops on home buying and financing.

We will also establish referral programs with real estate agents and previous clients to expand our network.

Additionally, we plan to leverage social media, search engine optimization, and targeted advertising to reach a wider audience and showcase our success stories and client testimonials.

Risk Policy

The risk policy of our mortgage brokerage firm is to minimize financial and operational risks.

We adhere to strict compliance with industry regulations and ethical standards, ensuring all loan options presented to clients are in their best interest.

We conduct thorough risk assessments on loan products and maintain a diversified portfolio to mitigate market volatility.

Prudent financial management and a contingency plan are in place to safeguard against economic downturns.

Additionally, we carry professional indemnity insurance to protect against potential legal claims. Our priority is to provide secure and reliable mortgage brokerage services while ensuring client satisfaction.

Why Our Project is Viable

We are committed to establishing a mortgage brokerage firm that addresses the needs of homebuyers and investors in a changing financial landscape.

With our focus on customer-centric services, market expertise, and strategic partnerships, we are poised for success in the competitive mortgage industry.

We are enthusiastic about empowering our clients to make informed financial decisions and are prepared to adapt to market changes to achieve our objectives.

We look forward to the promising future of our mortgage brokerage firm and the opportunity to serve our community.

You can also read our articles about: - the Business Model Canvas of a mortgage brokerage firm - the marketing strategy for a mortgage brokerage firm

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for a mortgage broker and our financial plan for a mortgage broker .

Initial expenses for our mortgage brokerage include securing a professional office space, obtaining the necessary licenses and certifications, investing in industry-specific software for loan processing and customer relationship management, as well as costs related to brand creation and launching targeted marketing campaigns to reach potential homebuyers and those looking to refinance.

Our revenue assumptions are based on a thorough analysis of the local housing market, interest rate trends, and the demand for mortgage advisory services, considering the growing need for personalized mortgage solutions.

We anticipate progressively increasing client acquisition, starting modestly and growing as the reputation of our mortgage brokerage develops.

The projected income statement indicates expected revenues from our service fees, commission from lenders, and potential consulting services, minus the operating expenses (office rent, marketing, salaries, etc.), and the cost of maintaining our professional credentials.

This results in a forecasted net profit crucial for evaluating the profitability of our business over time.

The projected balance sheet reflects assets specific to our business, such as office equipment, software, and liabilities including debts and anticipated operating expenses.

It shows the overall financial health of our mortgage brokerage at the end of each period.

Our projected cash flow budget details incoming and outgoing cash flows, allowing us to anticipate our cash needs at any given time. This will help us effectively manage our finances and avoid cash flow problems.

The projected financing plan lists the specific financing sources we plan to use to cover our startup expenses, such as business loans or investor capital.

The working capital requirement for our mortgage brokerage will be closely monitored to ensure we have the necessary liquidity to finance our daily operations, including office expenses, marketing initiatives, and salary payments.

The break-even point specific to our project is the level of transactions needed to cover all our costs, including startup expenses, and start making a profit.

It will indicate when our business will be financially sustainable.

Performance indicators we will track include the conversion rate of leads to closed loans, the average commission per transaction, the liquidity ratio to assess our ability to cover financial obligations, and the return on investment to measure the effectiveness of our capital invested in the project.

These indicators will help us evaluate the financial health and overall success of our mortgage brokerage.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for a mortgage brokerage firm .

• Choosing a selection results in a full page refresh.
• Opens in a new window.

Real Estate Broker Business Plan PDF Example

• June 17, 2024
• Business Plan

Creating a comprehensive business plan is crucial for launching and running a successful real estate broker. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your real estate broker’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a real estate broker business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the real estate industry, this guide, complete with a business plan example, lays the groundwork for turning your real estate broker business concept into reality. Let’s dive in!

Our real estate broker business plan is structured to cover all essential aspects needed for a comprehensive strategy. It outlines the business’s operations, marketing strategy , market environment, competitors, management team, and financial forecasts.

• Executive Summary : Offers an overview of your real estate broker business’s concept, market analysis , management, and financial strategy.
• Facility & Location: Describes the business’s operational base, amenities, and why its location is appealing to potential clients.
• Services & Rates: Lists the services provided by your real estate broker business, including types of brokerage services offered and pricing structure.
• Key Stats: Shares industry size , growth trends, and relevant statistics for the real estate brokerage market.
• Key Trends: Highlights recent trends affecting the real estate sector.
• Key Competitors : Analyzes main competitors nearby and how your business differs from them.
• SWOT : Strengths, weaknesses, opportunities, and threats analysis.
• Marketing Plan : Strategies for attracting and retaining customers.
• Timeline : Key milestones and objectives from start-up through the first year of operation.
• Management: Information on who manages the real estate broker business and their roles.
• Financial Plan: Projects the business’s 5-year financial performance, including revenue, profits, and expected expenses.

Real Estate Broker Business Plan

Fully editable 30+ slides Powerpoint presentation business plan template.

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary

The Executive Summary introduces your real estate brokerage’s business plan, offering a concise overview of your brokerage and its services. It should detail your market positioning, the range of real estate services you offer, its location, size, and an outline of day-to-day operations.

This section should also explore how your real estate brokerage will integrate into the local market, including the number of direct competitors within the area, identifying who they are, along with your brokerage’s unique selling points that differentiate it from these competitors.

Furthermore, you should include information about the management and co-founding team, detailing their roles and contributions to the brokerage’s success. Additionally, a summary of your financial projections, including revenue and profits over the next five years, should be presented here to provide a clear picture of your brokerage’s financial plan.

Make sure to cover here _ Business Overview _ Market Overview _ Management Team _ Financial Plan

Business Overview

For a Real estate broker, the Business Overview section can be concisely divided into 2 main slides:

Facility & Location

Briefly describe the brokerage’s office environment, emphasizing its design, comfort, and the overall atmosphere that welcomes clients. Mention the office location, highlighting its accessibility and the convenience it offers to clients, such as proximity to major business districts, shopping centers, or ease of parking. Explain why this location is advantageous in attracting your target clientele.

Services & Rates

Detail the range of real estate services offered, from residential and commercial property sales to property management , leasing, and real estate consulting. Outline your pricing strategy , ensuring it reflects the quality of services provided and matches the market you’re targeting. Highlight any packages, commission structures, or special deals that provide added value to your clients, encouraging repeat business and customer loyalty.

Make sure to cover here _ Facility & Location _ Services & Rates

Market Overview

Industry size & growth.

In the Market Overview of your real estate brokerage business plan, start by examining the size of the real estate industry and its growth potential. This analysis is crucial for understanding the market’s scope and identifying expansion opportunities.

Key Market Trends

Proceed to discuss recent market trends , such as the increasing consumer interest in smart home technology, sustainable and energy-efficient properties, and virtual property tours. For example, highlight the demand for services that cater to first-time homebuyers, luxury property seekers, and commercial real estate investors. Emphasize the growing importance of online listings and digital marketing strategies in attracting and engaging potential clients.

Key Competitors

Then, consider the competitive landscape, which includes a range of real estate firms from large national chains to local independent brokers, as well as online real estate platforms. For example, emphasize what makes your brokerage distinctive, whether it’s through exceptional customer service, a comprehensive range of services, or specialization in certain property types or market segments. This section will help articulate the demand for real estate services, the competitive environment, and how your brokerage is positioned to thrive within this dynamic market.

Make sure to cover here _ Industry size & growth _ Key competitors _ Key market trends

Dive deeper into Key competitors

First, conduct a SWOT analysis for the real estate broker , highlighting Strengths (such as experienced agents and a comprehensive range of services), Weaknesses (including high operational costs or strong competition), Opportunities (for example, an increasing demand for sustainable properties), and Threats (such as economic downturns that may decrease consumer spending on real estate).

Marketing Plan

Next, develop a marketing strategy that outlines how to attract and retain clients through targeted advertising, promotional discounts, engaging social media presence, and community involvement.

Finally, create a detailed timeline that outlines critical milestones for the real estate brokerage’s launch, marketing efforts, client base growth, and expansion objectives, ensuring the business moves forward with clear direction and purpose.

Make sure to cover here _ SWOT _ Marketing Plan _ Timeline

Dive deeper into SWOT

Dive deeper into Marketing Plan

The Management section focuses on the optician business’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the real estate broker toward its financial and operational goals.

For your real estate broker business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

Financial Plan

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your real estate broker’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your real estate broker business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

Related Posts

Home Inspection Business Plan PDF Example

Competitive Analysis for a Real Estate Broker Business (Example)

• May 14, 2024
• Business Plan , Competitive Analysis

Competitive Analysis for a Home Inspection Business (Example)

Privacy overview.

Mortgage Broker Business Plan Template

Written by Dave Lavinsky

Over the past 20+ years, we have helped thousands of mortgage brokers start and grow their businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a mortgage brokerage company business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Mortgage Broker Business Plan?

A business plan provides a snapshot of your mortgage business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your business plans.

Why You Need a Business Plan for a Mortgage Brokerage

If you’re looking to start a mortgage broker business, or grow your existing mortgage broker business, you need a business plan. A business plan will help you secure funding, if needed, and plan out the growth of your mortgage broker business in order to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.

Finish Your Business Plan Today!

How to write a business plan for a mortgage company.

If you want to start a mortgage business or expand your current one, you need a business plan. Below are links to each section of your mortgage business plan template:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of mortgage broker business you are operating and the status. For example, are you a startup, do you have a mortgage broker business that you would like to grow, or are you operating mortgage broker businesses in multiple markets?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the mortgage industry. Discuss the type of mortgage broker business you are operating. Detail your direct competitors. Give an overview of your target market. Provide a snapshot of your marketing and sales strategy. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of mortgage broker business you are operating.

For example, you might operate one of the following types of mortgage broker businesses:

• Retail Mortgage Broker : this type of mortgage broker business focuses on being a broker for individuals or small businesses.
• Business/Corporate Mortgage Broker: this type of mortgage broker interacts with and provides services for mid-size businesses and corporate entities.
• Private Mortgage Brokers: this type of mortgage broker’s clients are wealthy individuals and families with high net-worth levels.

In addition to explaining the type of mortgage broker business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, dollar of amount of total loans, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the mortgage industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the mortgage industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy , particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your mortgage business plan:

• How big is the mortgage industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your mortgage business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your mortgage broker business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments : prospective home buyers, families, couples and small businesses.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of mortgage brokerage you operate. Clearly, a single individual would respond to different marketing promotions than a large corporation, for example.

Try to break out your target market in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

Finish Your Mortgage Broker Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other mortgage broker businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes real estate firms, loan officers, and bankers. You need to mention such competition as well.

• What types of customers do they serve?
• What type of mortgage brokerage are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide lower interest rates?
• Will you provide services that your competitors don’t offer?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your mortgage company. Document your location and mention how the location will impact your success. For example, is your mortgage brokerage located in a busy retail district, a business district, a standalone office, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your mortgage broker marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to websites
• Social media marketing
• Local radio and television advertising
• Other digital marketing efforts such as paid advertising and search engine optimization for you business website

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your mortgage brokerage, including marketing your services, reviewing credit history of clients, shopping amongst mortgage lenders, and gathering and completing all necessary documents to submit and have a loan approved.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to land your Xth client, or when you hope to reach $X in revenue. It could also be when you expect to expand your mortgage brokerage to a new city.  

Management Team

To demonstrate your mortgage brokerage’s ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing mortgage broker businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing loan services or successfully running their own mortgage brokerage company.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your mortgage broker business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a mortgage broker business:

• Advertising and marketing
• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or fees paid to support clients in finding the right mortgage loan.  

Putting together a business plan for your mortgage broker business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the mortgage industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful mortgage broker business.  

Don’t you wish there was a faster, easier way to finish your Mortgage Broker business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.

Other Helpful Business Plan Articles & Templates

Mortgage Broker Business Plan Template

Written by Dave Lavinsky

Mortgage Broker Business Plan

You’ve come to the right place to create your Mortgage Broker business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Mortgage Broker companies.

Below is a template to help you create each section of your Mortgage Broker business plan.

Executive Summary

Business overview.

Davidson Mortgage, located in Tucson, Arizona, is a new mortgage brokerage specializing in residential mortgages. The company will operate in a professional setting, conveniently located next to several banks in the center of the shopping district. We offer a wide range of services to help our clients get a mortgage, including finding loan options, applying for the loans on the clients’ behalf, and completing all the paperwork. We strive to serve our clients with the utmost empathy to ensure they get the best mortgage for their situation.

Davidson Mortgage is headed by Harold Davidson. He is an MBA graduate from Arizona State University with 20 years of experience working in the finance industry. His passion is to help his clients qualify for their dream homes and provide them with a smooth process from start to finish.

Davidson Mortgage will focus on providing superior service to all of its clients to ensure they get the best mortgage possible. Our services include finding loan options, applying for loans on behalf of customers, and completing closing paperwork. Since customer service is our top priority, we will keep in touch with our clients after they have closed on the mortgage. Furthermore, Harold will create webinars, online courses, and other content to educate his clients and the local community on the mortgage lending process.

Customer Focus

Davidson Mortgage will primarily serve homebuyers interested in properties located in the Tucson, Arizona area. Tucson is a growing city with thousands of residents eager to purchase a new home. We expect our clientele to be equal parts first-time home buyers and existing homeowners.

Management Team

Davidson Mortgage is run by Harold Davidson. Harold has been a licensed mortgage broker for the past 20 years, working for several large firms. However, throughout his career, he desired to have a closer connection with his clients as well as have more flexibility to help them get their dream homes. He started this company in order to achieve those goals. In addition to his valuable experience, Harold also holds an MBA from Arizona State University.

Harold is joined by Bethany Peterson. She will serve as the company’s full-time assistant, who, among other things, will manage the company website, coordinate scheduling, and answer basic client questions. Bethany has experience working with C-level executives and has spent significant time as an administrator.

Success Factors

Davidson Mortgage is uniquely qualified to succeed due to the following reasons:

• Davidson Mortgage will fill a specific market niche in the growing community we are entering. In addition, we have surveyed local realtors and homebuyers and received extremely positive feedback saying that they would consider making use of our services when launched.
• Our location is in an economically vibrant area where new home sales are on the rise, and turnover in homes and rentals occurs often due to the upward mobility of residents.
• The management team has a track record of success in the mortgage brokerage business.
• The local area is currently underserved and has few independent mortgage brokers offering high customer service to homebuyers.

Financial Highlights

Davidson Mortgage is seeking a total funding of $250,000 of debt capital to open its office. The capital will be used for funding capital expenditures and location build-out, hiring initial employees, marketing expenses, and working capital.

Specifically, these funds will be used as follows:

• Office design/build: $50,000
• Three months of overhead expenses (payroll, rent, utilities): $100,00
• Marketing expenses: $50,000
• Working capital: $50,000

Company Overview

Who is davidson mortgage, davidson mortgage history.

After surveying the local customer base and finding a potential office, Harold Davidson incorporated Davidson Mortgage as an S-Corporation on 1/1/2023.

The business is currently being run out of Harold’s home office, but once the lease on Davidson Mortgage’s office location is finalized, all operations will be run from there.

Since incorporation, Davidson Mortgage has achieved the following milestones:

• Found office space and signed Letter of Intent to lease it
• Developed the company’s name, logo, and website
• Hired an interior designer for the decor and furniture layout
• Determined equipment and fixture requirements

Davidson Mortgage Services

Industry analysis.

Despite the pandemic hurting several industries, the mortgage brokers industry still performed strong and is projected to continue to do so. Last year, U.S. mortgage brokerages brought in revenues of $11.7 billion and employed 47,000 people. There were just over 12,000 businesses in this market.

However, the mortgage broker industry is highly fragmented, with the top two companies accounting for just over 11% of industry revenue. Furthermore, mortgage interest rates are on the rise, as well as housing prices, preventing many people from buying houses and applying for mortgages. These two factors significantly stunt the industry at present.

Despite these challenges, the industry is still projected to increase moderately throughout the rest of the decade. Though larger firms may dominate revenue and clientele, studies and surveys show that clients don’t necessarily favor working with large firms. Providing excellent service and personal touches throughout the process can help small firms succeed in the industry.

Customer Analysis

Demographic profile of target market.

Davidson Mortgage will primarily serve the residents of Tucson, Arizona. The area we serve has a significant population of people who are searching for their first home, as well as families and individuals who need a new home.

The precise demographics for Tucson, Arizona are:

Customer Segmentation

Davidson Mortgage will primarily target the following customer segments:

• Existing homeowners
• First-time home buyers

Competitive Analysis

Direct and indirect competitors.

Davidson Mortgage will face competition from other companies with similar business profiles. A description of each competitor company is below.

The Loan Store

Established in 2010, The Loan Store originates, finances, and sells mortgage and non-mortgage lending products throughout the United States. It offers a range of consumer credit products, such as home loan products, home equity loans, and unsecured personal loans, as well as home and personal loan servicing. The company claims to be one of the largest private, independent retail mortgage lenders in the U.S. Its current business channels include direct lending, affinity, branch retail, and servicing.

However, agents working with The Loan Store experience high turnover, resulting in little concern for maintaining ongoing relationships with clients. Also, the agents themselves are mixed in quality, ranging from part-time brokers with little experience or sales records to full-time brokers with long-term experience. There is no systematic company method for passing on knowledge from experienced to inexperienced brokers as all are competing with each other, to a certain extent, for commissions.

Direct Loan Connection

Founded in 2006, Direct Loan Connection (DLC) employs licensed mortgage professionals who have access to multiple lending institutions, including banks, credit unions, and trust companies. This access enables the company to offer a vast array of available mortgage products – ranging from first-time homebuyer programs to financing for the self-employed to financing for those with credit blemishes. In addition, to help homebuyers and homeowners, DLC offers commercial mortgages.

Though they are a local leader in the premium end of the market, they refuse to negotiate their broker’s fees and sometimes lose potential clients because of this. Davidson Mortgage’s fees will be far more reasonable.

Supreme Mortgage

Supreme Mortgage specializes in mortgage brokering and is committed to helping homebuyers, and homeowners get the best mortgage with the lowest interest rate. The brokerage works with more than 40 lenders who compete to provide mortgages and who pay Supreme Mortgage’s fee so that clients receive the service free of charge.

Some reviews of Supreme Mortgage point out the low-quality service offered by brokers, who have little training in customer service. Furthermore, Supreme Mortgage does not attempt to maintain long-term relationships with customers who will eventually purchase another home.

Competitive Advantage

Davidson Mortgage enjoys several advantages over its competitors. These advantages include:

• Location: Davidson Mortgage’s location is near the center of town, in the shopping district of the city. It is visible from the street, where many residents shop for both day-to-day and luxury items.
• Client-oriented service: Davidson Mortgage will have a full-time assistant to keep in contact with clients and answer their everyday questions. Harold Davidson realizes the importance of accessibility to his clients and will further keep in touch with his clients through monthly seminars on topics of interest.
• Management: Harold Davidson has been extremely successful working in the mortgage brokerage sector and will be able to use his previous experience to grant his clients detailed insight into the world of home loans. His unique qualifications will serve customers in a much more sophisticated manner than many of Davidson Mortgage’s competitors.
• Relationships: Having lived in the community for 25 years, Harold Davidson knows many of the local leaders, newspapers, and other influencers.

Marketing Plan

Davidson Mortgage will use several strategies to promote its name and develop its brand. By using an integrated marketing strategy, Davidson Mortgage will win clients and develop consistent revenue streams.

Brand & Value Proposition

The Davidson Mortgage brand will focus on the company’s unique value proposition:

• Client-focused residential mortgage brokerage services, where the company’s interests are aligned with the customer
• Service built on long-term relationships and personal attention
• Big-firm expertise in a small-firm environment

Promotions Strategy

The promotions strategy for Davidson Mortgage is as follows:

Website/SEO

Davidson Mortgage will invest heavily in developing a professional website that displays all of the features and benefits of working with the mortgage broker. It will also invest heavily in SEO so the brand’s website will appear at the top of search engine results.

Social Media

Davidson Mortgage will invest heavily in a social media advertising campaign. Harold and Bethany will create the company’s social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographics.

Davidson Mortgage understands that the best promotion comes from satisfied customers. The company will work to partner with local realtors by providing economic or financial incentives for every new client produced. This strategy will increase in effectiveness after the business has already been established.

By offering webinars and courses on topics of interest in the office or other locations, Harold Davidson will encourage residents in the community to become comfortable with the expertise and character of Davidson Mortgage. These webinars will generally be offered free of charge as general promotion and for direct networking.

Davidson Mortgage’s pricing will rely on the standard industry rates in order to be perceived as neither a luxury nor a discount broker. The standard rate for brokering a mortgage is 1-2% of the loan amount. By seeking quality clients and maintaining long-term relationships with them, Davidson Mortgage will fend off pressure to discount their rates, even in down markets.

Operations Plan

The following will be the operations plan for Davidson Mortgage.

Operation Functions:

• Harold Davidson is the founder and will operate as the President of the company. He will be in charge of all the general operations and executive functions within the company. Furthermore, until he hires additional staff, he will personally help all clients who agree to utilize the company’s services.
• Harold is assisted by his long-term assistant Bethany Peterson. She will serve as the company’s full-time assistant and will manage the company website, coordinate scheduling, and answer basic client questions. Bethany has experience working with C-level executives and has spent significant time as an administrator.
• As the business grows and Harold takes on more clients, he will hire other mortgage brokers to assist him.

Milestones:

The following are a series of steps that will lead to the company’s long-term success. Davidson Mortgage expects to achieve the following milestones in the next six months:

3/202X            Finalize lease agreement

4/202X            Design and build out Davidson Mortgage office

5/202X            Hire and train initial staff

6/202X            Kickoff of promotional campaign

7/202X            Reach break-even

8/202X            Reach 25 ongoing clients

Financial Plan

Key revenue & costs.

Davidson Mortgage’s revenues will come primarily from the commissions earned from residential mortgage sales.

The major cost drivers for the company will include employee salaries, lease payments, and marketing expenses.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required to achieve the revenue and cost numbers in the financials and to pay off the startup business loan.

• Annual lease: $30,000

Financial Projections

Income statement.

Balance Sheet

Cash Flow Statement

Mortgage Broker Business Plan FAQs

What is a mortgage broker business plan.

A mortgage broker business plan is a plan to start and/or grow your mortgage broker business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Mortgage Broker business plan using our Mortgage Broker Business Plan Template here .

What are the Main Types of Mortgage Broker Businesses?

There are a number of different kinds of mortgage broker businesses , some examples include: Retail Mortgage Broker, Business/Corporate Mortgage Broker, or Private Mortgage Brokers.

How Do You Get Funding for Your Mortgage Broker Business Plan?

Mortgage Broker businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Mortgage Broker Business?

Starting a mortgage broker business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Mortgage Broker Business Plan - The first step in starting a business is to create a detailed mortgage broker business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your mortgage broker business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your mortgage broker business is in compliance with local laws.

3. Register Your Mortgage Broker Business - Once you have chosen a legal structure, the next step is to register your mortgage broker business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your mortgage broker business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Mortgage Broker Equipment & Supplies - In order to start your mortgage broker business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your mortgage broker business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful mortgage broker business:

• How to Start a Mortgage Broker Business

Get instant access to detailed competitive research, SWOT analysis, buyer personas, growth opportunities and more for any product or business at the push of a button, so that you can focus more on strategy and execution.

Table of contents, developing your brokerage business plan.

• 6 April, 2024

Planning Your Brokerage Business

Before diving into the world of brokerage, it is essential to have a well-thought-out plan. This section will explore two vital aspects of planning your brokerage business: market research essentials and defining your business concept.

Market Research Essentials

Conducting thorough market research and analysis is crucial for the success of your brokerage firm. By understanding the current market conditions, trends, and customer preferences, you can make informed decisions that will set your business apart from competitors ( Source ).

Market research involves gathering and analyzing data related to your target market, including demographics, financial trends, and customer behavior. This information will help you identify potential opportunities, assess risks, and develop effective strategies to reach your target audience.

Here are some key components of market research essentials for a brokerage business:

Industry Analysis: Gain a deep understanding of the brokerage industry, including its size, growth rate, and competitive landscape. Stay updated on the latest industry trends, regulations, and technological advancements that may impact your business.

Target Market Analysis: Identify your target market, such as individual investors, institutional clients, or specific industries. Analyze their needs, preferences, and pain points to tailor your services and marketing efforts accordingly.

Competitor Analysis: Study your competitors to identify their strengths, weaknesses, and unique selling propositions. This analysis will help you differentiate your brokerage firm and develop strategies to gain a competitive edge.

Financial Analysis: Evaluate the financial aspects of the brokerage industry, including revenue sources, cost structures, and profit margins. This analysis will provide insights into the financial feasibility and potential profitability of your business.

Defining Your Business Concept

Defining a clear and compelling business concept is a crucial step in creating a successful brokerage firm. Your business concept should reflect your unique value proposition and outline the core pillars of your brokerage services ( Source ).

Consider the following elements when defining your business concept:

Mission and Vision: Clearly articulate your brokerage firm’s mission and vision statements. These statements should encapsulate the purpose and long-term aspirations of your business.

Service Offerings: Define the range of services your brokerage firm will provide. This may include investment advisory, portfolio management, trading execution, financial planning, or specialized services catering to specific client needs.

Differentiation Strategy: Identify how your brokerage firm will differentiate itself from competitors. This could be through innovative technology, personalized customer service, unique investment strategies, or a niche market focus.

Brand Identity: Develop a strong brand identity that communicates your brokerage firm’s values, culture, and positioning. Consistency in branding across all touchpoints will help build trust and recognition among your target audience.

By conducting thorough market research and defining your business concept, you will lay the foundation for a successful brokerage firm. These steps will guide your decision-making process and help you develop a comprehensive business plan that aligns with your goals and targets the needs of your target market.

Building a Solid Business Model

To establish a successful brokerage business, it is important to build a solid business model that lays the foundation for growth and success. This section will explore two key aspects of building a business model: legal requirements and licenses, and long-term strategies for success.

Legal Requirements and Licenses

Before starting a brokerage firm, it is crucial to understand the legal requirements and necessary licenses involved in the brokerage industry. Compliance with regulatory authorities is essential to ensure the legitimacy and credibility of the business. Requirements may vary depending on the jurisdiction and the type of brokerage services offered.

Obtaining the appropriate licenses and registrations is a crucial step in starting a brokerage business. These licenses may include securities licenses, such as the Series 7 or Series 63 licenses in the United States, or licenses specific to the financial products and services offered by the brokerage. It is important to consult with legal professionals or regulatory authorities to ensure compliance with all necessary licensing requirements. For more information on brokerage business registration, visit our article on starting a brokerage firm .

Long-Term Strategies for Success

Developing long-term strategies is vital for the sustained success of a brokerage firm. It involves setting goals and identifying the necessary resources to achieve those goals. When creating a business plan, consider factors such as whether you want to work independently, join a larger company, or build a startup with the intention of selling it in the future. These goals will shape your strategies and guide your decision-making processes.

Long-term strategies should also involve market analysis and understanding the competitive landscape. Conducting thorough market research, as mentioned in our previous section on market research essentials , is crucial for identifying opportunities and developing strategies to capitalize on them.

Additionally, consider the resources required to achieve your goals. This may include tools for product creation, advertising methods, technology solutions, and human resources. Assessing and acquiring the necessary resources early on will help position your brokerage firm for success.

By building a solid business model that addresses legal requirements and licenses, as well as long-term strategies for success, you can lay the groundwork for a thriving brokerage business.

In the next section, we will explore the importance of conducting a SWOT analysis and setting specific goals in developing a comprehensive real estate business plan.

Developing a Real Estate Business Plan

To ensure the success of your brokerage business, it is essential to develop a comprehensive real estate business plan. This plan will serve as a roadmap to guide your business towards its goals and objectives. Two key components of a real estate business plan are the SWOT analysis and setting specific goals.

SWOT Analysis Importance

A SWOT analysis, which stands for strengths, weaknesses, opportunities, and threats, is a critical component of a real estate business plan. It helps evaluate both the agent and the overall business, providing valuable insights to make informed decisions.

Conducting a SWOT analysis involves assessing internal factors such as strengths and weaknesses, as well as external factors like opportunities and threats within the local market. By analyzing strengths, you can identify areas where you excel and leverage them to gain a competitive advantage. Weaknesses can be addressed and improved upon to enhance your business performance.

Opportunities in the market can be identified through a thorough analysis of market trends, customer demands, and emerging technologies. By recognizing these opportunities, you can develop strategies to capitalize on them and expand your business. Additionally, assessing potential threats helps you understand the challenges and risks that may impact your business. This enables you to develop contingency plans and implement risk management strategies.

A SWOT analysis provides a comprehensive understanding of your business, helping you make informed decisions, set realistic goals, and develop effective strategies. For more guidance on conducting a SWOT analysis, refer to our article on how to start a brokerage business .

Setting Specific Goals

Once you have conducted a SWOT analysis, it is crucial to set specific goals for your brokerage business. Specific goals provide clarity, direction, and a clear vision for the future of your business. By setting specific goals, you can measure progress and track achievements.

When setting goals, it is essential to make them SMART: specific, measurable, achievable, relevant, and time-bound. Specific goals clearly define what you want to achieve. Measurable goals allow you to track progress and evaluate success. Achievable goals are realistic and within your capabilities. Relevant goals align with your business objectives and contribute to overall growth. Time-bound goals have a defined timeline for completion.

For example, a specific and measurable goal could be to increase the number of closed transactions by 20% within the next year. This goal is achievable if you have identified opportunities in the market and developed strategies to capitalize on them. It is relevant to your business growth and has a specific timeframe for completion.

Setting specific goals helps you stay focused and motivated, providing a roadmap for your business success. Regularly review and revise your goals as needed to adapt to changing market conditions and business dynamics.

By conducting a SWOT analysis and setting specific goals, you can develop a robust real estate business plan that aligns with your objectives and guides your brokerage business towards prosperity. Remember to regularly revisit and update your business plan to ensure its relevance and effectiveness in an ever-evolving industry.

Strategic Planning for Success

To ensure the success of your brokerage business, strategic planning plays a crucial role. This involves identifying your target audience and implementing effective systems and policies. Let’s explore these two key elements in more detail.

Target Audience Identification

Defining your target audience is a vital component of your real estate business plan . Understanding the specific demographics and needs of your target customers allows you to align your market strategies with your business goals. For example, you may focus on commercial properties or cater to luxury home buyers, families relocating, or other niche markets. By identifying your target audience, you can tailor your services and marketing efforts to effectively meet their needs and stand out from the competition ( LinkedIn ).

Implementing Systems and Policies

Implementing efficient systems and policies is essential for a successful brokerage business. They provide structure and standardization, allowing for streamlined operations and effective decision-making. By establishing clear processes for various aspects of your business, such as client management, property listings, and transactions, you can ensure consistency and maximize productivity. This is especially important as your business grows, as systems and policies lay the groundwork for scaling and facilitating future expansion ( BiggerPockets ).

Building systems and policies should be an ongoing process that evolves alongside your business. It’s not a one-time task but rather a continuous effort to improve and adapt as your brokerage firm expands. As you grow, revisit and update your systems and policies to accommodate changing needs and ensure they remain effective ( BiggerPockets ).

To learn more about building effective systems and policies, there are several recommended books for business owners in the real estate industry. These include “The E-Myth Revisited” by Michael Gerber, “The Checklist Manifesto” by Atul Gawande, “Traction” by Gino Wickman, and “Scaling Up” by Verne Harnish. These resources provide valuable insights and strategies for creating and improving systems in various aspects of your brokerage business.

Standardizing processes and materials can also contribute to the efficiency of your business. For example, using consistent paint colors, vinyl, countertops, and appliances for property rehabs and turnovers can simplify operations, make repairs easier, and reduce costs.

By identifying your target audience and implementing effective systems and policies, you can position your brokerage business for success. These strategic planning elements provide a solid foundation for growth, scalability, and efficient operations.

Key Performance Indicators (KPIs)

Tracking the performance of your brokerage business is essential for monitoring progress and identifying areas for improvement. Key Performance Indicators (KPIs) provide valuable insights into various aspects of your business and help set goals to drive success.

Tracking Business Performance

Developing KPIs for each major area of your brokerage business allows you to measure performance and make data-driven decisions. By tracking specific metrics, you can gain a deeper understanding of how your business is progressing and identify areas that require attention and improvement. Some common KPIs in the real estate industry include acquisition metrics, turnover metrics, property management metrics, and maintenance metrics ( BiggerPockets ).

To effectively track business performance, it is essential to establish clear benchmarks and set measurable goals. Regularly reviewing your KPIs and comparing them against your targets will provide valuable insights into the overall health and growth of your brokerage. This data-driven approach allows you to identify trends, make informed decisions, and adjust strategies accordingly.

Factors for Success

Several factors contribute to the success of a brokerage business. By understanding and focusing on these factors, you can optimize your operations and enhance your chances of achieving your goals.

Lead Generation: Lead generation is a crucial component of a successful brokerage business. Developing effective lead generation strategies tailored to your target market is vital. This involves diversifying lead sources among different areas to ensure a steady flow of potential clients. It is recommended to incorporate lead generation activities into your daily or weekly schedule and track your efforts consistently ( Iowa C21 Career ).

Budgeting and Expense Management: Proper budgeting and expense management are essential for the financial health of your brokerage business. Creating a budget that categorizes expenses, such as administration, lead generation, education, marketing, and general expenses, helps you allocate resources effectively. It is also crucial to track and review expenses regularly to ensure financial stability and profitability. Additionally, monitoring personal expenses is important since your business income supports your personal finances.

Marketing and Branding: A well-defined marketing plan is crucial for building your brand, reaching your target audience, showcasing listings, and building relationships. Tracking your marketing efforts on a monthly and annual basis allows you to evaluate the return on investment (ROI) of each tactic and make adjustments to maximize your marketing impact ( Iowa C21 Career ).

By regularly monitoring these key factors and using them as part of your KPIs, you can gain valuable insights into the performance of your brokerage business. This data-driven approach helps you make informed decisions, implement effective strategies, and ultimately drive the success of your brokerage.

Risk Management Strategies

When developing your brokerage business plan, it’s crucial to consider risk management strategies to protect your firm and ensure its long-term success. Two significant risks that brokerage businesses commonly face are liquidity provider issues and technology provider problems.

Liquidity Provider Issues

Liquidity provider issues can have a significant impact on the operations of a brokerage firm. To mitigate this risk, it is essential to ensure that your brokerage has multiple liquidity providers. Relying on a single provider can leave your business vulnerable to disruptions in liquidity supply. By working with at least two liquidity providers, you can minimize the impact of any issues that may arise with one provider.

Having multiple liquidity providers offers several advantages. It reduces the risk of downtime or delays in executing trades, ensuring that your clients can access the liquidity they need promptly. Additionally, it allows for competitive pricing and better order execution, enhancing the overall trading experience for your clients.

Technology Provider Problems

In today’s digital age, technology plays a crucial role in the success of brokerage businesses. However, relying on technology providers can also introduce risks. It is crucial to be diligent in the selection process when choosing a technology provider for your brokerage. Thoroughly evaluate their track record, reliability, and customer support capabilities.

To mitigate the risk of technology provider problems, it is essential to thoroughly test any potential changes or new solutions before implementation. This testing process ensures that the technology functions as intended and is compatible with your brokerage’s operations. By conducting thorough testing, you can identify and address any issues before they impact your business and clients.

Furthermore, it is crucial to maintain a good working relationship with your technology provider. Regular communication and periodic assessments of their performance can help identify and address any potential problems proactively. This approach allows you to stay ahead of any technology-related issues and make changes swiftly if needed.

By implementing risk management strategies for liquidity provider issues and technology provider problems, you can safeguard your brokerage business and maintain a high level of service for your clients. Remember, risk management is an ongoing process, and it’s essential to regularly review and update your strategies as your brokerage evolves. For more information on starting and scaling a brokerage firm, be sure to check out our articles on starting a brokerage firm and scaling a brokerage firm .

Perform Deep Market Research In Seconds

Automate your competitor analysis and get market insights in moments

Create Your Account To Continue!

Automate your competitor analysis and get deep market insights in moments, stay ahead of your competition. discover new ways to unlock 10x growth., just copy and paste any url to instantly access detailed industry insights, swot analysis, buyer personas, sales prospect profiles, growth opportunities, and more for any product or business..

Financial modeling spreadsheets and templates in Excel & Google Sheets

• Your cart is empty.

Inside Look: Brokerage Firm Business Plan Essentials

A Brokerage Firm Business Plan must pinpoint target markets and detail robust revenue strategies. Essential components include market analysis, regulatory compliance outlines, and a clear operational model.

Crafting a standout Business Plan for a brokerage firm is a strategic process that requires an intricate understanding of the financial services industry and its evolving landscape. Entrepreneurial brokers must outline the foundation of their business practice effectively to attract investors, secure capital, and establish a roadmap for successful operations.

This document serves as a blueprint, highlighting the firm’s value proposition, identifying potential client segments, and setting actionable goals matched with financial projections. Transparency in operational procedures, risk management, and an effective marketing strategy is crucial. A strategic brokerage business plan garners trust, ensures adherence to stringent financial regulations, and sets the stage for sustainable growth in a competitive marketplace. With a clear direction and solid financial projections, brokerage firms lay the groundwork for establishing trust and credibility in the financial sector.

Introduction To Brokerage Firms

A deep dive into the bustling world of brokerage firms uncovers the cornerstones of financial markets. Brokerage firms are the powerful engines behind the scenes. They fuel investment opportunities for individuals and organizations alike. From stocks to bonds, their vibrant palette of services colors the canvas of our financial decisions. This section illuminates the essentials of these firms’ business plans.

Defining Brokerage Firms

At their core, brokerage firms act as a bridge. They connect investors with the markets. They provide a platform to buy and sell securities. This could be stocks, bonds, or mutual funds. Imagine a marketplace buzzing with activity. Here, brokerage firms offer the stall space for transactions.

Evolution Of Brokerage Services

Brokerage services have evolved with time. Once dominated by traditional, in-person dealings, they now thrive online. Technological advances have redefined accessibility. Speed and convenience now headline the show. Services varying from self-directed accounts to full-service advisories reflect diverse investor needs .

The Role Of Brokerage Firms In Financial Markets

• Connecting buyers and sellers: They make it easy for people to trade.
• Providing access: They open doors to various markets.
• Offering advice: Expert insights help clients make informed decisions.
• Ensuring security: Safe, regulated environments protect participants.

Structuring A Brokerage Firm

An integral component of launching a successful brokerage firm lies in its structure. Careful planning and meticulous attention to detail are the building blocks to withstand the financial industry’s rigor. Structuring a brokerage firm demands an understanding of its variety, compliance with legalese, state-of-the-art technology, and a team of experts.

Deciding The Type Of Brokerage Firm

Your brokerage firm’s niche sets the foundation. Determine whether you’ll cater to stock trading, commodities, real estate, or other financial instruments . Each type demands different resources, marketing strategies, and client management systems.

Legal And Regulatory Considerations

Legal and regulatory compliance shields your firm from liabilities. Secure necessary licenses , and ensure policies adhere to financial regulations. Regular audits and transparent operations are must-haves for credibility and trust.

• Series 7: General Securities Representative
• Series 63: Uniform Securities Agent State Law
• Series 65: NASAA Investment Advisors Law Exam

Technology Infrastructure For Modern Brokerages

In the digital age, brokerages need robust technology infrastructure . From client-facing platforms to backend processing, systems must be secure, reliable, and user-friendly.

• Trading platforms
• Customer Relationship Management (CRM) tools
• Data analysis and security systems

Personnel And Expertise Necessary

Your team is your firm’s backbone. Hire staff with the necessary expertise and invest in continual training. Financial analysts , compliance officers, and customer service representatives are central to your firm’s operations.

Business Plan Components For Brokerage Firms

Creating a robust business plan is crucial for success in the competitive world of brokerage firms. It lays out a roadmap for business operations, strategies, and financials. Let’s delve into the essential components that make up a solid business plan for brokerage firms.

Executive Summary And Company Overview

The executive summary paints a clear picture of your brokerage firm’s mission, objectives, and how you’ll achieve them. This section includes:

• Mission statement: What your firm stands for.
• Objectives: Short and long-term goals.
• Vision: The future you see for your firm.

The company overview provides key details about your brokerage, such as:

• Business history
• Leadership team
• Legal structure

Market Analysis And Strategy

Here, you dissect your target market and outline strategies to conquer it. Key components include:

• Industry description and outlook
• Target market analysis: size, growth rate, trends
• Competitive analysis : strengths and weaknesses of competitors
• Marketing strategies : positioning, branding, sales tactics

Operations Plan

The operations plan details your brokerage firm’s daily activities. It covers:

• Location and facilities: Where you’ll operate, and the resources you need.
• Technology: Tools and software to serve clients effectively.
• Staffing: Your team’s roles and responsibilities.

Financial Projections And Funding Requirements

This section must convince readers of your firm’s financial viability. It includes:

Risk Analysis And Mitigation Strategies

In this final piece, you highlight potential risks and your plans to address them. Key areas include:

• Identifying risks: Market changes, regulatory updates, competitive landscape.
• Mitigation tactics: Risk management plans and insurance coverage.
• Contingency plans: Steps to navigate unforeseen challenges.

Growth Strategies For Brokerage Firms

Are you ready to level up your brokerage firm? Let’s talk about growth strategies . A solid business plan is not complete without them. Think of them as your roadmap to success. For your brokerage firm to stand out, we’re diving into tactics that help you grow.

Developing A Unique Selling Proposition

A unique selling proposition (USP) is key. It’s what makes your firm different. Ask yourself, what can you offer that others don’t? Perhaps it’s exclusive market insights or unmatched customer service. Make it clear and compelling. This will attract clients.

Customer Acquisition And Retention Tactics

Gaining new clients is great, but keeping them is essential. Use these tactics:

• Networking events: Build relationships face-to-face.
• Referral programs: Reward clients for spreading the word.
• Personalized service: Cater to client’s individual needs.

Focus on creating an unforgettable experience . Happy clients stay longer and refer others.

Adapting To Emerging Trends And Technologies

The brokerage world changes fast. Stay ahead by embracing new technology . Use tools that streamline trading and provide up-to-date market analysis. Keep an eye on trends like cryptocurrency and sustainable investing. Then, educate your team and clients.

Adopt tech that enhances client interactions and back-office efficiency. Examples:

Conclusion: Staying Competitive In The Brokerage Industry

An effective business plan marks the first step toward success in the brokerage industry. A broker must adapt and grow to stay competitive. The final analysis of any plan revolves around its execution and relevance in the face of evolving market dynamics.

The Importance Of Continuous Improvement

In a business where client trust defines success, constant enhancement is key. For brokerage firms, this means:

• Keeping pace with technology advancements to service clients efficiently
• Updating training programs to ensure team expertise
• Regularly reviewing market strategies to capitalize on new opportunities

Challenges Ahead For Brokerage Firms

• Increasing regulatory demands force firms to adapt quickly.
• With cutting-edge fintech developments , staying relevant is tough.
• Consumer behavior shifts constantly, pushing brokers to refine outreach and services.

Future Outlook For The Brokerage Business Model

The future shines bright for adaptable brokerage firms. Successful brokers will:

• Embrace digital transformation to improve client interaction
• Invest in data analysis tools for personalized services
• Foster a culture of innovation for sustained growth

Frequently Asked Questions For Inside Look: Brokerage Firm Business Plan Essentials

What are the essential elements of a business plan.

Essential elements of a business plan include an executive summary, market analysis, company description, organization structure, product/service line, marketing & sales strategy, funding request, and financial projections .

What Four Items Must Be Set Out In The Business Plan?

A business plan typically includes an executive summary, market analysis, company description, and financial projections.

What Should Be Included In My Business Plan?

Your business plan should include an executive summary, company description, market analysis, organization structure, product line or services, marketing and sales strategy, funding requests, financial projections, and an appendix.

What Is The Business Model Of A Brokerage Firm?

A brokerage firm operates on a business model where it charges fees or commissions for executing buy and sell orders submitted by an investor.

Crafting a robust business plan is crucial for brokerage firms aiming for success. It sets a clear path for operations, growth, and profitability. Remember, a plan well-made invites stability and investor confidence. Keep refining your strategy and stay ahead in the dynamic financial market.

Start planning your firm’s future today!

Beverage Manufacturing Start-up Financial Model

The beverage manufacturing industry is a dynamic and rapidly growing sector that caters to a diverse market ranging from soft drinks and juices to alc... read more

•   Excel Model  –  $199.95 Version 5.2
•   PDF Demo  –  $0.00 Version 5.2

Liquor Distillery Financial Plan Template

Distilleries, with their rich history of crafting spirits, have experienced a resurgence in popularity, driven by consumer interest in artisanal and l... read more

•   Excel Version  –  $199.95 Version 5.5
•   PDF Demo Version  –  $0.00 Version 5.5

Corporate Finance Toolkit – 25 Financial Models Excel Templates

The toolkit is an essential resource for any organization, providing a comprehensive collection of tools and templates designed to streamline financia... read more

•   All Excel Model Templates  –  $249.00 Version 1
•   PDF Demo & Excel Free Download  –  $0.00 Version 1

Taxi Company Business Financial Model

Embark on the road to success by starting your own Taxi Company Business. This comprehensive 10-year monthly Excel financial model template offers an ... read more

•   Excel Version  –  $129.95 Version 1.5
•   PDF Demo Version  –  $0.00 Version 1.5

Trucking Company Financial Model

Embrace the road ahead, where every mile traveled isn’t just a journey—it’s a commitment to keeping the gears of the global economy turning. Sta... read more

•   Excel Version  –  $129.95 Version 1.2
•   PDF Version  –  $0.00 Version 1.2

Crypto Trading Platform – 5 Year Financial Model

Financial Model presenting an advanced 5-year financial plan of a Crypto Trading Platform allowing customers to trade cryptocurrencies or digital curr... read more

•   Excel Financial Model  –  $139.00 Version 1
•   PDF Free Demo  –  $0.00 Version 1

Truck Rental Company Financial Model

This detailed 10-year monthly Excel template is specifically designed to formulate a business plan for a Truck Rental Business. It employs a thorough ... read more

•   Excel Version  –  $129.95 Version 2.3
•   PDF Version  –  $0.00 Version 2.3

Kayak Boat Rental Business Model

Dive into the future of your kayak boat rental business with our cutting-edge 10-year monthly financial model, tailored to empower entrepreneurs and b... read more

•   PDF Demo Version  –  $0.00 Version .5

Event Organizer Business Model Template

Elevate your event planning business to new heights with our state-of-the-art Event Organizer Business Financial Model Template in Excel. The Excel sp... read more

•   Event Organizer Template - Full Excel  –  $129.95 Version 1.4
•   Event Organizer Template PDF Demo  –  $0.00 Version 1.4

Gas / EV Charging Station 10-year Financial Forecasting Model

This model is adaptable and useful for a Gas Station, an EV Charging Station, or a combination of both types of Stations. The model is coherent, easy ... read more

•   Full Open Excel  –  $50.00 Version 7
•   PDF Preview  –  $0.00 Version 7

Gantt Chart Template: Intuitive and Innovative Planning Tool

Very simple to use, intuitive and innovative planning tool/Gantt Chart

•   Gantt Chart Tool  –  $20.00 Version 1

Student Accommodation / Village Development Model – 20 years

This Student Accommodation 20-year Development Model (hold and lease) will produce 20 years of Three Statement Analysis, Re-valuations and the consequ... read more

•   Excel Full Open  –  $50.00 Version 7
•   PDF Explainer  –  $0.00 Version 7

Motorboat Rental Business Financial Model

Dive into the heart of financial planning with our Motorboat Rental Business Financial Model, designed to propel your venture into uncharted waters wi... read more

Webinar Organizer Business Plan Template

Discover the key to financial success in your webinar ventures with our Webinar Organizer Business Plan Template. This webinar business template is an... read more

•   Excel Version  –  $129.95 Version 1.4
•   PDF Version  –  $0.00 Version 1.4

Paddle Boat Rental Business Model

The Paddle Boat Rental Business Financial Model is a pivotal tool for entrepreneurs venturing into the leisure and tourism industry. Crafted with prec... read more

Party Planning Business Financial Model

Introducing the Party Planning Business Financial Model – Your Ultimate Tool for Flawless Financial Management in Event Planning! In a highly person... read more

•   PDF Demo Version  –  $0.00 Version 1.4

Tennis Court and Club Development – 10-year Financial Forecasting Model

Introducing our Tennis Courts and Club Financial Forecasting Model – your winning strategy for tennis court and club development. With unmatched coh... read more

•   Full Open Excel  –  $49.00 Version 8
•   PDF Preview  –  $0.00 Version 8

Gym and Fitness Club 10 year Financial Forecasting Model

Introducing our indispensable 10-Year Excel Financial Forecasting Model, a vital asset for gym and fitness club owners navigating the complexities of ... read more

•   Full Open Excel  –  $40.00 Version 8
•   PDF Explainer  –  $0.00 Version 8

Business Plan on Two Pages

Simple but effective business plan template - on two pages.

•   Business Plan Template  –  $32.00 Version 1

Three Statement Financial Model Template

The three statement financial model template offers a fundamental Excel template designed to project the three key financial statements over the next ... read more

•   Free Excel Version  –  $0.00 Version 1.1

Squash Court and Club Dynamic Financial Model 10 years

Introducing our Squash Courts and Club Financial Forecasting Model – a game-changer for aspiring squash enthusiasts and club developers. With unpara... read more

•   Free PDF Preview  –  $0.00 Version 8

Self-Storage Park Development Model

This Self-Storage Park development model will produce 20 years of three-statement analysis and valuations. There is a sheet focused on the Investor An... read more

•   Free PDF Explainer  –  $0.00 Version 7

McKinsey 7S Model Excel Template

Originating in the late 1970s by consultants at McKinsey & Company, the McKinsey 7S framework is a strategic management tool designed to align sev... read more

•   Excel Template  –  $39.00 Version 1

Surfboard Rental Business Financial Model

Surfing is not just a sport—it's a lifestyle booming globally. With eco-tourism on the rise and outdoor adventures in high demand, now's the time to... read more

Manpower Planning and Analysis Model

The Manpower Analysis Model was designed to equip HR managers and analysts with a tool to control the transition of a workforce from one year to anoth... read more

•   Excel Model  –  $50.00 Version 7
•   Model Manual  –  $0.00 Version 7

Brandy Distillery Business Financial Model

Discover the ultimate Brandy Distillery Business Financial Model, meticulously designed to provide 10-year comprehensive insights and strategies for y... read more

3-Statement Financial Model

3-year financial model that is specially designed for early-stage companies.

•   3-Statement-Excel-Model-with-5-year-Forecast.xlsx  –  $39.00 Version 1

E-Commerce Startup Company (5-year) Financial Forecast Model

By developing a detailed 5-year dynamic financial forecast model for a e-commerce startup, founders, investors, and stakeholders can gain insights int... read more

•   Excel Model  –  $70.00 Version 1
•   PDF Model  –  $0.00 Version 1

Cider Distillery Financial Model

With its longstanding tradition and swiftly growing global demand, the cider industry offers a lucrative opportunity for investors looking to tap into... read more

•   PDF Version  –  $0.00 Version 5.5

Leave a Reply Cancel reply

You must be logged in to post a comment.

Premier Agent Toolkit

How to create a real estate agent business plan.

In this article:

Why agents need a real estate business plan

How to write a real estate business plan, free real estate business plan template.

Every agent needs a plan to succeed. A real estate business plan keeps you accountable and on track. An optimal business plan for real estate agents includes firm goals, but it’s also fluid — you’ll want to update your real estate business plan as you grow and the market evolves.

A real estate business plan allows you to stay current with market trends and ahead of the competition. It also helps you track results over time, test lead generation strategies and develop new marketing approaches. Zillow’s Bret Calltharp, a former training leader for a large brokerage group, saw his agents’ business increase by an average of 27% when implementing a business plan for the first time.

Here’s what a good real estate agent business plan will show you:

• Where you are today
• Where you want to be
• How you’ll get there
• How to measure your performance
• When and where to make a course correction

The benefits are clear, and you’re convinced — but where do you start? Here are our recommended steps for creating a business plan for real estate agents:

Write an executive summary

Real estate business planning should always start with a summary of who you are, what services you offer, where you operate and who you serve.

Define your mission statement

Your mission statement is the foundation that supports your entire real estate business plan. It should clearly state your guiding principles and goals.

Create a team management summary

If you’re working with a team, include all members who contribute to your success and how they help. Create a table that shows their roles, responsibilities and time frames for specific tasks.

Know your target client

Determine who your target client is and figure out their story. The more personal you can get, the better you’ll serve your clients.

Who, specifically, is your target client? This could be a first-time home buyer, a home seller, a renter — or a more specific subset like retirees or investors.

What is your target client’s story? Ask your clients specific questions and create a strategy based on their answers. Where do they want to live? What is their annual household income? What do they want from their home?

Outline SMART business goals

Your goals should be specific, measurable, attainable, realistic and timely — in other words, SMART . Once your real estate business goals are SMART, break down each goal into objectives. These should be the specific tasks and activities required to accomplish the goal.

Map out your keys to success

Every real estate agent business plan template should include a table that lists the top three ways to achieve business success — and more importantly, the actions required to fulfill them.

Breakeven analysis

A critical part of real estate business planning is determining your breakeven point. What average commission rate do you need to achieve per unit to break even each month? How many homes must you sell at your average commission rate to break even by your target goal?

Understand your market

It’s crucial to stay on top of your target client’s market. A successful agent will know how the market has behaved in the past few years, as well as where it’s headed (and why).

Segment your market

Let’s look at a target client in a sample real estate business plan.

Suppose the target client is a first-time home buyer. How can we segment that market further to include even more detailed and relevant information? Here are two potential market segments for our first-time home buyer:

• First-time home buyers, single family
• First-time home buyers, multigenerational

Plan for market growth

Map out how much growth you anticipate in your market, and use it to forecast the number of potential clients over the next few years.

Track market trends in your real estate business plan with a table listing possible outcomes on the right and trends on the left.

Track market trends

What market trends do you foresee impacting your business and market segments? Here’s a real estate business plan sample that projects a possible outcome for a rise in multigenerational living:

Develop a SWOT analysis

Every business plan needs a SWOT analysis: strengths, weaknesses, opportunities and threats. Some sample real estate business plan SWOT questions include:

• What sets me apart from my competition?
• What skills need improving?
• Are there any opportunities I’m overlooking?

Recognize your competition

Who’s your primary competition in your target market, and what makes them your primary competition? How will you outperform them?

Create a marketing strategy

Every real estate business plan template needs a marketing strategy table. Highlight your resources and key features, like this sample:

List ways to generate leads

Always keep a list of effective methods to generate leads , and always update the list when new strategies come up. The lead generation list in your real estate development business plan is as simple as this:

Project yearly sales forecast

Use market growth, trends and other real estate marketing strategies to predict your annual sales for the next three years. Here’s an example table from our real estate business plan PDF:

Outline your personnel expenses

Knowing what you’ll spend in a year will help you determine your breakeven point and set reasonable expectations for growth. A simple expense table, like this one from our free real estate business plan, allows you to project your personnel expenses through the next three years:

Measure client experience

Keep track of all the services you offer — and measure how quickly you deliver them. This is crucial in any real estate business planning document, as it helps you build a strong client relationship and track the results over time. Here’s an example for measuring response time:

Use a client relationship management (CRM) tool

There are many CRM tools out there, so it’s easy to find one that fits your needs. Do you want to track analytics? Use it for email marketing? Keep track of property and listing details? Automate your marketing efforts?

As a Zillow Premier Agent , you can use a CRM to manage all your leads and connections, along with their progress through the real estate journey. You can prioritize leads who are actively looking, submitting offers and under contract. Jot down other tools you’re using, especially transaction management tools and their specific functions.

Calculate your business plan performance

The final step in your real estate business plan template is measuring the plan’s performance. Track performance-related questions and how you’ll measure them. Here’s a sample question and measurement example that many agents use for real estate business planning:

Our customizable template helps you create a real estate business plan that outlines what success looks like — for you and your clients — so you can have your best year yet. This sample real estate business plan gives clear examples and allows for complete customization to your personal goals and your real estate market. Jot down your real estate business goals, clarify the state of your finances, profile your target customers and track other data that’s vital to successful real estate business planning.

Best of all — you can get started today! Just download our free real estate business plan template and add your own goals, projections, expenses and data. Don’t forget to update it regularly to accurately track your progress, evolve with the market and stay current with your target client’s needs.

Related Resources

How to Create a Real Estate Marketing Plan

Learn how to write a real estate marketing plan with a free template, and meet your goals.

Real Estate Flyer Template

Real estate listing flyers are an essential part of promoting your property listings. Here are 3 templates to streamline the process.

Real Estate Postcards (Free Templates)

Learn how to make real estate postcards, and use our real estate postcard templates to get the most return for your investment.

• Agent Toolkit

Get the real estate agent tools you need to win and wow your clients.

Get free scripts to help you convert leads and connect with clients.

Free real estate templates to make you more efficient.

Get free client handouts to exceed your clients’ expectations.

• Advertising
• Agent Account
• Home Tour Highlights

Become a Zillow Premier Agent today

Get in front of buyers and sellers in the largest online real estate network.

or call 855-885-0115

We respect your privacy. See our privacy policy .

By pressing 'Get started', you agree that Zillow Group may contact you via phone/text about your inquiry, which may involve the use of automated means. You are not required to consent as a condition of purchasing any goods or services. Message/data rates may apply.

• Search for a home
• List your home for FREE
• See your home's estimated value
• Find a real estate agent
• I'm a lender or loan officer
• I'm a property manager
• I'm a brand advertiser

• Search Search Please fill out this field.

What Is a Brokerage Firm?

Understanding brokerage firms, types of brokerages, independent vs. captive brokerage.

• Brokerage Firms FAQs
• Definitions A - N

What Is a Brokerage Firm? How It Makes Money, and Types

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and behavioral finance. Adam received his master's in economics from The New School for Social Research and his Ph.D. from the University of Wisconsin-Madison in sociology. He is a CFA charterholder as well as holding FINRA Series 7, 55 & 63 licenses. He currently researches and teaches economic sociology and the social studies of finance at the Hebrew University in Jerusalem.

Gordon Scott has been an active investor and technical analyst or 20+ years. He is a Chartered Market Technician (CMT).

Investopedia / Zoe Hansen

A brokerage firm or brokerage company is a middleman who connects buyers and sellers to complete a transaction for stock shares, bonds, options, and other financial instruments.

Brokers are compensated in commissions or fees that are charged once the transaction has been completed.

Most discount brokerages now offer their customers zero-commission stock trading . The companies make up for this loss of revenue from other sources, including payments from the exchanges for large quantities of orders and trading fees for other products like mutual funds and bonds.

Key Takeaways

• A brokerage company primarily acts as a middleman, connecting buyers and sellers to facilitate a transaction.
• Full-service brokerage companies are compensated via a flat annual fee or fees per transaction.
• Online brokers generally offer free stock trading but charge fees for other services.
• The lines are blurring between full-service and online brokers, with full-service brokers launching phone apps and online discount brokers adding fee-based services.

Brokers may work for brokerage companies or operate as independent agents.

In a perfect market in which every party had all of the necessary information, there would be no need for brokerage firms. That is impossible in a market that has a huge number of participants making transactions at split-second intervals. The Nasdaq alone often has in excess of 35 million trades per day.

Brokerage companies exist to help match two sides in a trade. They bring together buyers and sellers at the best price possible for each and extract a commission for their service. Full-service brokerages offer additional services, including advice and research on a wide range of financial products.

The amount you pay a broker depends on the level of service you receive, how personalized the services are, and whether these services involve direct contact with human beings rather than computer algorithms.

Full-Service Brokerage

Full-service brokerages , also known as traditional brokerages, offer a range of products and services, including money management, estate planning, tax advice, and financial consultation.

These companies also customarily offer stock quotes, research on economic conditions, and market analysis. They also offer highly trained and credentialed professional brokers and financial advisers to advise their clients on money matters.

While some traditional brokerages charge a fee, a commission, or both for regular stock orders, stiff competition in recent years has pushed the best online brokers to charge nothing for these trades. However, broker-assisted charges for trades on non-stock securities can still reach as high as $100.

Many brokerages are switching to a wrap-fee business model in which all services, including stock trades, are covered by an all-inclusive annual fee. The fee averages 1% to 3% of assets under management (AUM).

Many full-service brokers seek out affluent clients and establish minimum account balances that are required to obtain their services, often starting at six figures or more. Some full-service brokerages offer a lower-cost discount brokerage option as well. Merrill Lynch Wealth Management, Morgan Stanley, and Edward Jones are among the big names in full-service brokerages.

Discount Brokerage

A discount brokerage is an online brokerage. The online broker's automated network is the middleman, handling buy and sell orders that are input directly by the investor.

The introduction of the first discount brokerage is often attributed to Charles Schwab Corp., whose website publicly debuted in 1996. Competitors soon appeared.

As they have evolved, the brokerages have added tiered services at premium prices. Fierce competition on the web and, later, on phone apps, have led most competitors to drop their fees to zero for basic stock trading services.

Charles Schwab remains one of the biggest names in online brokerages , along with others including Fidelity Investments and Interactive Brokers .

The same names pop up for mobile brokerage apps, along with newer competitors such as Robinhood and Acorns.

Robo-Advisors

A robo-advisor is an online investment platform that uses algorithms to implement trading strategies on behalf of its clients in an automated process.

Most robo-advisors are programmed to follow long-term passive index strategies based on modern portfolio theory (MPT), although several robo-advisors allow clients to modify their investment strategy somewhat if they want more active management. Some even have human advisors waiting in the wings.

Robo-advisors have their appeal, not the least of which is very low entry fees and account balance requirements. Most charge no annual fee, zero commissions, and set their account minimum requirements to a few dollars.

Access to an advisor comes with a fee, typically 0.25% to 0.50% of AUM per year. That's still far less than the cost of a traditional broker.

If you're buying or selling certain financial products, including mutual funds and insurance, it's important to know whether your broker is affiliated with certain companies and sells only its products or can sell you the full range of choices.

You should also find out whether that broker holds to the fiduciary standard or the suitability standard. The suitability standard requires the broker to recommend actions that are suitable to your personal and financial circumstances. The higher fiduciary standard requires the broker to act in your best interests.

Independent Brokerage

Registered investment advisors (RIAs) are the most common type of independent broker found today. Independent brokerages are not affiliated with a mutual fund company. They may be able to recommend and sell products that are better for the client.

They are required to hold to the fiduciary standard, meaning that they must recommend investments that are in the client's best interest.

Captive Brokerage

A captive brokerage is affiliated with or employed by a mutual fund company or insurance company and can sell only its products. These brokers are employed to recommend and sell the range of products that the mutual fund firm or insurance company owns.

The products they recommend may not be the best available for the client.

Is It Worth It to Use a Full-Service Broker?

People who use full-service brokers want the advice and attention of an expert to guide their financial affairs. These are usually complex, as these clients tend to be high-net-worth individuals with complex financial affairs. They are willing and able to pay an average of 1% to 3% of their assets per year for the service.

People who use an online discount broker may feel confident in their ability to handle their own finances and make their own decisions.

How Does a Brokerage Firm Work?

A broker is essentially a middleman. Brokers match buyers with sellers, complete the transaction between the two parties, and pocket a fee for their service.

If you use an online brokerage to buy stock, there's no human standing between you and the transaction. The brokerage software makes the match.

If you use a full-service brokerage, the process is much the same, except that someone else is pressing the keys on the keyboard. However, the full-service brokerage may have identified a good investment opportunity, discussed it with the client, and acted on the client's behalf in making the transaction.

How Does a Brokerage Firm Make Money?

Generally, brokerages make money by charging various fees and commissions on transactions they facilitate and services they provide. The online broker who offers free stock trades receives fees for other services, plus fees from the exchanges.

Full-service brokerages increasingly charge a so-called wrap fee, an all-in-one charge for all or most services, This is usually 1% to 3% of the amount in the client's account per year and covers advisory services and investment research as well as trading fees.

Retirement Security Rule: What It Is and What It Means for Investors

The purpose of the Retirement Security Rule , also known as the fiduciary rule, is to protect investors from conflicts of interest when receiving investment advice that the investor uses for retirement savings.

The rule was issued by the U.S. Department of Labor (DOL) on April 23, 2024. It takes effect on September 23, 2024 However, a one-year transition period will delay the effective date of certain conditions to 2025.

If an advisor is acting as a fiduciary under the Employee Retirement Income Security Act (ERISA), they are subject to the higher standard–the fiduciary best-advice standard rather than the lower, merely suitable advice standard. Their designation can limit products and services they are allowed to sell to clients who are saving for retirement.

NasdaqTrader. " Nasdaq Daily Market Summary ."

Fidelity. " Commissions & Fees ."

Charles Schwab. " Our Company ."

Federal Register. " Retirement Security Rule: Definition of an Investment Advice Fiduciary ." 

U.S. Department of Labor. " Fact Sheet: Retirement Security Rule and Amendments to Class Prohibited Transaction Exemptions for Investment Advice Fiduciaries ."

J.P. Morgan. " Retirement Insights ."

• Terms of Service
• Editorial Policy
• Privacy Policy

• REALTOR® Store

Resources and updates on NAR’s settlement agreement related to broker commissions.

• Social Media
• Sales Tips & Techniques
• MLS & Online Listings
• Starting Your Career
• Being a Broker
• Being an Agent
• Condominiums
• Smart Growth
• Vacation, Resort, & 2nd Homes
• FHA Programs
• Home Inspections
• Arbitration & Dispute Resolution
• Fair Housing

• All Membership Benefits
• NAR REALTOR Benefits® Bringing you savings and unique offers on products and services just for REALTORS®. Close
• Directories Complete listing of state and local associations, MLSs, members, and more. Close
• Dues Information & Payment
• Become a Member As a member, you are the voice for NAR – it is your association and it exists to help you succeed. Close
• Logos and Trademark Rules Only members of NAR can call themselves a REALTOR®. Learn how to properly use the logo and terms. Close
• Your Membership Account Review your membership preferences and Code of Ethics training status. Close

• Highlights & News Get the latest top line research, news, and popular reports. Close
• Housing Statistics National, regional, and metro-market level housing statistics where data is available. Close
• Research Reports Research on a wide range of topics of interest to real estate practitioners. Close
• Presentation Slides Access recent presentations from NAR economists and researchers. Close
• State & Metro Area Data Affordability, economic, and buyer & seller profile data for areas in which you live and work. Close
• Commercial Research Analysis of commercial market sectors and commercial-focused issues and trends. Close
• Statistical News Release Schedule

• Advocacy Issues & News
• Federal Advocacy From its building located steps away from the U.S. Capitol, NAR advocates for you. Close
• REALTORS® Political Action Committee (RPAC) Promoting the election of pro-REALTOR® candidates across the United States. Close
• State & Local Advocacy Resources to foster and harness the grassroots strength of the REALTOR® Party. Close
• REALTOR® Party A powerful alliance working to protect and promote homeownership and property investment. Close
• Get Involved Now more than ever, it is critical for REALTORS® across America to come together and speak with one voice. Close

• All Education & Professional Development
• All NAR & Affiliate Courses Continuing education and specialty knowledge can help boost your salary and client base. Close
• Code of Ethics Training Fulfill your COE training requirement with free courses for new and existing members. Close
• Continuing Education (CE) Meet the continuing education (CE) requirement in state(s) where you hold a license. Close
• Designations & Certifications Acknowledging experience and expertise in various real estate specialties, awarded by NAR and its affiliates. Close
• Library & Archives Offering research services and thousands of print and digital resources. Close
• Commitment to Excellence (C2EX) Empowers REALTORS® to evaluate, enhance and showcase their highest levels of professionalism. Close
• NAR Academy at Columbia College Academic opportunities for certificates, associates, bachelor’s, and master’s degrees. Close

• Latest News
• NAR Newsroom Official news releases from NAR. Close
• REALTOR® Magazine Advancing best practices, bringing insight to trends, and providing timely decision-making tools. Close
• Blogs Commentary from NAR experts on technology, staging, placemaking, and real estate trends. Close
• Newsletters Stay informed on the most important real estate business news and business specialty updates. Close
• NAR NXT, The REALTOR® Experience
• REALTORS® Legislative Meetings
• AE Institute
• Leadership Week
• Sustainability Summit

• Mission, Vision, and Diversity & Inclusion
• Code of Ethics
• Leadership & Staff National, state & local leadership, staff directories, leadership opportunities, and more. Close
• Committee & Liaisons
• History Founded as the National Association of Real Estate Exchanges in 1908. Close
• Affiliated Organizations
• Strategic Plan NAR’s operating values, long-term goals, and DEI strategic plan. Close
• Governing Documents Code of Ethics, NAR's Constitution & Bylaws, and model bylaws for state & local associations. Close
• Awards & Grants Member recognition and special funding, including the REALTORS® Relief Foundation. Close
• NAR's Consumer Outreach

• Find a Member
• Browse All Directories
• Find an Office
• Find an Association
• NAR Group and Team Directory
• Committees and Directors
• Association Executive
• State & Local Volunteer Leader
• Buyer's Rep
• Senior Market
• Short Sales & Foreclosures
• Infographics
• First-Time Buyer
• Window to the Law
• Next Up: Commercial
• New AE Webinar & Video Series
• Drive With NAR
• Real Estate Today
• The Advocacy Scoop
• Center for REALTOR® Development
• Leading with Diversity
• Good Neighbor
• NAR HR Solutions
• Marketing Social Media Sales Tips & Techniques MLS & Online Listings View More
• Being a Real Estate Professional Starting Your Career Being a Broker Being an Agent View More
• Residential Real Estate Condominiums Smart Growth Vacation, Resort, & 2nd Homes FHA Programs View More Home Inspections
• Legal Arbitration & Dispute Resolution Fair Housing Copyright View More
• Commercial Real Estate
• Right Tools, Right Now
• NAR REALTOR Benefits® Bringing you savings and unique offers on products and services just for REALTORS®.
• Directories Complete listing of state and local associations, MLSs, members, and more.
• Become a Member As a member, you are the voice for NAR – it is your association and it exists to help you succeed.
• Logos and Trademark Rules Only members of NAR can call themselves a REALTOR®. Learn how to properly use the logo and terms.
• Your Membership Account Review your membership preferences and Code of Ethics training status.
• Highlights & News Get the latest top line research, news, and popular reports.
• Housing Statistics National, regional, and metro-market level housing statistics where data is available.
• Research Reports Research on a wide range of topics of interest to real estate practitioners.
• Presentation Slides Access recent presentations from NAR economists and researchers.
• State & Metro Area Data Affordability, economic, and buyer & seller profile data for areas in which you live and work.
• Commercial Research Analysis of commercial market sectors and commercial-focused issues and trends.
• Federal Advocacy From its building located steps away from the U.S. Capitol, NAR advocates for you.
• REALTORS® Political Action Committee (RPAC) Promoting the election of pro-REALTOR® candidates across the United States.
• State & Local Advocacy Resources to foster and harness the grassroots strength of the REALTOR® Party.
• REALTOR® Party A powerful alliance working to protect and promote homeownership and property investment.
• Get Involved Now more than ever, it is critical for REALTORS® across America to come together and speak with one voice.
• All NAR & Affiliate Courses Continuing education and specialty knowledge can help boost your salary and client base.
• Code of Ethics Training Fulfill your COE training requirement with free courses for new and existing members.
• Continuing Education (CE) Meet the continuing education (CE) requirement in state(s) where you hold a license.
• Designations & Certifications Acknowledging experience and expertise in various real estate specialties, awarded by NAR and its affiliates.
• Library & Archives Offering research services and thousands of print and digital resources.
• Commitment to Excellence (C2EX) Empowers REALTORS® to evaluate, enhance and showcase their highest levels of professionalism.
• NAR Academy at Columbia College Academic opportunities for certificates, associates, bachelor’s, and master’s degrees.
• NAR Newsroom Official news releases from NAR.
• REALTOR® Magazine Advancing best practices, bringing insight to trends, and providing timely decision-making tools.
• Blogs Commentary from NAR experts on technology, staging, placemaking, and real estate trends.
• Newsletters Stay informed on the most important real estate business news and business specialty updates.
• Leadership & Staff National, state & local leadership, staff directories, leadership opportunities, and more.
• History Founded as the National Association of Real Estate Exchanges in 1908.
• Strategic Plan NAR’s operating values, long-term goals, and DEI strategic plan.
• Governing Documents Code of Ethics, NAR's Constitution & Bylaws, and model bylaws for state & local associations.
• Awards & Grants Member recognition and special funding, including the REALTORS® Relief Foundation.
• Top Directories Find a Member Browse All Directories Find an Office Find an Association NAR Group and Team Directory Committees and Directors
• By Role Broker Association Executive New Member Student Appraiser State & Local Volunteer Leader
• By Specialty Commercial Global Buyer's Rep Senior Market Short Sales & Foreclosures Land Green
• Multimedia Infographics Videos Quizzes
• Video Series First-Time Buyer Level Up Window to the Law Next Up: Commercial New AE Webinar & Video Series
• Podcasts Drive With NAR Real Estate Today The Advocacy Scoop Center for REALTOR® Development
• Programs Fair Housing Safety Leading with Diversity Good Neighbor NAR HR Solutions
• Writing a Business Plan

Writing a business plan may seem a daunting task as there are so many moving parts and concepts to address. Take it one step at a time and be sure to schedule regular review (quarterly, semi-annually, or annually) of your plan to be sure you on are track to meet your goals.

Why Write a Business Plan?

Making a business plan creates the foundation for your business. It provides an easy-to-understand framework and allows you to navigate the unexpected.

Quick Takeaways

• A good business plan not only creates a road map for your business, but helps you work through your goals and get them on paper
• Business plans come in many formats and contain many sections, but even the most basic should include a mission and vision statement, marketing plans, and a proposed management structure
• Business plans can help you get investors and new business partners

Source: Write Your Business Plan: United States Small Business Association

Writing a business plan is imperative to getting your business of the ground. While every plan is different – and most likely depends on the type and size of your business – there are some basic elements you don’t want to ignore.

Latest on this topic

NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles ( E ) are available only to NAR members and require the member's nar.realtor login.

Defining Your Mis​sion & Vision

Writing a business plan begins by defining your business’s mission and vision statement. Though creating such a statement may seem like fluff, it is an important exercise. The mission and vision statement sets the foundation upon which to launch your business. It is difficult to move forward successfully without first defining your business and the ideals under which your business operates. A company description should be included as a part of the mission and vision statement. Some questions you should ask yourself include: 

• What type of real estate do you sell?
• Where is your business located?
• Who founded your business?
• What sets your business apart from your competitors?

What is a Vision Statement ( Business News Daily , Jan. 16, 2024)

How to Write a Mission Statement ( The Balance , Jan. 2, 2020)

How to Write a Mission Statement ( Janel M. Radtke , 1998)

Using a SWOT Analysis to Structure Your Business Plan

Once you’ve created a mission and vision statement, the next step is to develop a SWOT analysis. SWOT stands for “Strengths, Weaknesses, Opportunities, and Threats.” It is difficult to set goals for your business without first enumerating your business’s strengths and weaknesses, and the strengths and weaknesses of your competitors. Evaluate by using the following questions:

• Do you offer superior customer service as compared with your competitors?
• Do you specialize in a niche market? What experiences do you have that set you apart from your competitors?
• What are your competitors’ strengths?
• Where do you see the market already saturated, and where are there opportunities for expansion and growth?

Strength, Weakness, Opportunity, and Threat (SWOT) ( Investopedia , Oct. 30, 2023)

How to Conduct a SWOT Analysis for Your Small Business ( SCORE , Apr. 28, 2022)

SWOT Analysis Toolbox ( University of Washington )

Setting ​Business Goals

Next, translate your mission and vision into tangible goals. For instance, if your mission statement is to make every client feel like your most important client, think about the following:

• How specifically will you implement this?
• Do you want to grow your business?
• Is this growth measured by gross revenue, profit, personnel, or physical office space?
• How much growth do you aim for annually?
• What specific targets will you strive to hit annually in the next few years?

Setting Business Goals & Objectives: 4 Considerations ( Harvard Business School , Oct. 31, 2023)

What are Business Goals? Definition, How To Set Business Goals and Examples ( Indeed , Jul. 31, 2023)

Establishing a Format

Most businesses either follow a traditional business plan format or a lean startup plan.

Traditional Business Plan

A traditional business plan is detailed and comprehensive. Writing this business plan takes more time. A traditional business plan typically contains the following elements:

• Executive Summary
• Company description
• Market analysis
• Organization and management
• Service or product line
• Marketing and sales
• Funding request
• Financial projections

Lean Startup Plan

A lean startup plan requires high-level focus but is easier to write, with an emphasis on key elements. A lean startup plan typically contains the following elements:

• Key partnerships
• Key activities
• Key resources
• Value proposition
• Customer relationships
• Customer segments
• Cost structure
• Revenue stream

Creating a Marketing Plan

You may wish to create a marketing plan as either a section of your business plan or as an addendum. The Marketing Mix concerns product , price , place and promotion .

• What is your product?
• How does your price distinguish you from your competitors—is it industry average, upper quartile, or lower quartile?
• How does your pricing strategy benefit your clients?
• How and where will you promote your services?
• What types of promotions will you advertise?
• Will you ask clients for referrals or use coupons?
• Which channels will you use to place your marketing message?

Your Guide to Creating a Small Business Marketing Plan ( Business.com , Feb. 2, 2024)

10 Questions You Need to Answer to Create a Powerful Marketing Plan ( The Balance , Jan. 16, 2020)

Developing a Marketing Plan ( Federal Deposit Insurance Corporation )

Forming a Team

Ensuring the cooperation of all colleagues, supervisors, and supervisees involved in your plan is another important element to consider. Some questions to consider are:

• Is your business plan’s success contingent upon the cooperation of your colleagues?
• If so, what specifically do you need them to do?
• How will you evaluate their participation?
• Are they on-board with the role you have assigned them?
• How will you get “buy in” from these individuals?

How to Build a Real Estate Team + 7 Critical Mistakes to Avoid ( The Close , May 17, 2023)

Don’t Start a Real Estate Team Without Asking Yourself These 8 Questions ( Homelight , Jan. 21, 2020)

Implementing a Business Plan and Reviewing Regularly

Implementation and follow-up are frequently overlooked aspects to the business plan, yet vital to the success of the plan. Set dates (annually, semi-annually, quarterly, or monthly) to review your business plans goals. Consider the following while reviewing:

• Are you on track?
• Are the goals reasonable to achieve, impossible, or too easy?
• How do you measure success—is it by revenue, profit, or number of transactions?

And lastly, think about overall goals.

• How do you plan to implement your business plan’s goals?
• When will you review and refine your business plan goals?
• What process will you use to review your goals?
• What types of quantitative and qualitative data will you collect and use to measure your success?

These items are only a few sections of a business plan. Depending on your business, you may want to include additional sections in your plan such as a:

• Cover letter stating the reasoning behind developing a business plan
• Non-disclosure statement
• Table of contents

How To Write a Business Proposal Letter (With Examples) ( Indeed , Jul. 18, 2023)

How To Implement Your Business Plan Objectives ( The Balance , Aug. 19, 2022)

The Bottom Line

Creating a business plan may seem daunting, but by understanding your business and market fully, you can create a plan that generates success (however you choose to define it).

Real Estate Business Plans – Samples, Instructional Guides, and Templates

9 Steps to Writing a Real Estate Business Plan + Templates ( The Close , Apr. 3, 2024)

How to Write a Real Estate Business Plan (+Free Template) ( Fit Small Business , Jun. 30, 2023)

The Ultimate Guide to Creating a Real Estate Business Plan + Free Template ( Placester )

Write Your Business Plan ( U.S. Small Business Administration )

General Business Plans – Samples, Instructional Guides, and Templates

Business Plan Template for a Startup Business ( SCORE , Apr. 23, 2024)

Guide to Creating a Business Plan with Template (Business News Daily, Mar. 28, 2024)

Nine Lessons These Entrepreneurs Wish They Knew Before Writing Their First Business Plans ( Forbes , Jul. 25, 2021)

How to Write a Business Plan 101 ( Entrepreneur , Feb. 22, 2021)

Books, eBooks & Other Resources

Ebooks & other resources.

The following eBooks and digital audiobooks are available to NAR members:

The Straightforward Business Plan (eBook)

Business Plan Checklist (eBook)

The SWOT Analysis (eBook)

The Business Plan Workbook (eBook)

Start-Up! A Beginner's Guide to Planning a 21st Century Business (eBook)

Complete Book of Business Plans (eBook)

How to Write a Business Plan (eBook)

The Easy Step by Step Guide to Writing a Business Plan and Making it Work (eBook)

Business Planning: 25 Keys to a Sound Business Plan (Audiobook)

Your First Business Plan, 5 th Edition (eBook)

Anatomy of a Business Plan (eBook)

Writing a Business Plan and Making it Work (Audiobook)

The Social Network Business Plan (eBook)

Books, Videos, Research Reports & More

As a member benefit, the following resources and more are available for loan through the NAR Library. Items will be mailed directly to you or made available for pickup at the REALTOR® Building in Chicago.

Writing an Effective Business Plan (Deloitte and Touche, 1999) HD 1375 D37w

Have an idea for a real estate topic? Send us your suggestions .

The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.

The Ultimate Guide on How to Start a Brokerage Business

Too long to read? Enter your email to download this post as a PDF. We will also send you our best business tips every 2 weeks in our newsletter. You can unsubscribe anytime.

Have you ever wondered how brokerage firms are started?

Read on to learn more about how to start a brokerage business. 

What Is a Brokerage Firm?

Brokerage companies typically earn compensation by charging a commission on transactions. For example, a transaction fee is charged whenever an investor buys a stock. This allows brokerage companies to continue operating while making investing convenient.

In the past, brokerage firms were only accessible by visiting the physical location. Today, almost all transactions take place via the internet through websites and applications. This makes trading more efficient, especially for those that day trade. Do you know the minimum deposit needed to start trading? Check fpmarkets minimum deposit for more info.

Creating a Plan

Office space.

You’ll need to look into real estate of the location that you’d like to have your office at. A startup brokerage firm will not require a large facility. Providing that you have an office large enough for several employees, you’ll be able to operate when you start.

Earning Income

Aside from thinking about where you’d like to go, you must decide who your target audience is. While all brokerage firms are for trading, some firms are better than others in certain areas.

You can offer flat rates for your service or various options for traders of all backgrounds. There are already numerous well-established brokerage firms, so you’ll need to please a wider audience.

Establishing Your Firm

What you’ll need to do is reserve a name with the Financial Industry Regulatory Authority (FINRA). FINRA is responsible for regulating brokerage firms and exchange markets.

Getting Licensed

FINRA requires that brokerage firms have two managers for the firm. To get registered, you have to complete a background check and the firm must follow several security regulations.

If you’re starting a small brokerage firm, you can apply to operate with a single registered manager. To do this, you’ll have to fill out a waiver request that can be found on  FINRA’s website .

How to Be a Stockbroker

Becoming a stockbroker typically requires individuals to get a bachelor’s degree. The reason for this being that FINRA requires everyone within a firm to follow the same regulations in terms of understanding the market, no matter the position.

Start a Brokerage Business Today

If you’re interested in trading, you can make a living out of it by starting a brokerage business. Brokerage firms will allow you to earn passive income from traders as they buy and sell investments.

Browse our blog to receive more business advice to help you make smart investments.

[…] our wide variety of business services, you will be able to design your own business plan and be able to start your own brokerage in no time. From marketing strategies to CRM and innovative […]

Digital Marketing Agency

Business partner magazine.

• Novosibirsk Tourism
• Novosibirsk Hotels
• Novosibirsk Bed and Breakfast
• Flights to Novosibirsk
• Novosibirsk Restaurants
• Things to Do in Novosibirsk
• Novosibirsk Travel Forum
• Novosibirsk Photos
• Novosibirsk Map
• All Novosibirsk Hotels
• Novosibirsk Hotel Deals

Need help about visa registration - Novosibirsk Forum

• Europe    
• Russia    
• Siberian District    
• Novosibirsk Oblast    
• Novosibirsky District    
• Novosibirsk    

Need help about visa registration

• United States Forums
• Europe Forums
• Canada Forums
• Asia Forums
• Central America Forums
• Africa Forums
• Caribbean Forums
• Mexico Forums
• South Pacific Forums
• South America Forums
• Middle East Forums
• Honeymoons and Romance
• Business Travel
• Train Travel
• Traveling With Disabilities
• Tripadvisor Support
• Solo Travel
• Bargain Travel
• Timeshares / Vacation Rentals
• Novosibirsk Oblast forums
• Novosibirsk forum

Hello everyone.

And after that I shall continue my travel to Tomsk for 14 days. in Tomsk I'm going to stay at my friend's apartment. I read online that me and my friend should go to the post office or migration office to register my visa, is it complicated to do such thing ?

And what happen after I registered my visa ? Will I get stamped right away on my migration card ? Just incase the policeman stop me on the street or when I wanna go back home the immigration officer going to ask something ?

I hope someone can explain, I am pretty confused..

> I have questions about visa registration

There is no such thing. There is registration with the migration authorities and it applies to all visitors, even those who need no visa to enter Russia at all.

> As for the hotels, they will register my visa once I check in right ?

They are supposed to register YOU, right.

> I read online that me and my friend should go to the post office or migration office to register my visa

Your friend must go to a post office (or an FMS office) with your docs. You can accompany him.

> is it complicated to do such thing ?

If your friend can walk and knows where the nearest post office is then no, it's not complicated.

> Will I get stamped right away on my migration card ?

No, you will get a part of the paper your friend will send to FMS from the post office, It's called a slip. You keep it.

> Just incase the policeman stop me on the street

You show him your registration slip.

> or when I wanna go back home the immigration officer going to ask something ?

The immigration does not care about that, it's none of their business.

Thank you so much for the answers.

If I may ask another questions,

I am trying to get Tourist Visa, and is it going to be a problem if I stay at my friend's apartment ?

because there is one travel agent (The one that I wanted to buy visa invitation from) said, If I wanted to stay at my friend's apartment then its NOT tourist visa, its homestay visa and my friend should do all the works and invitation, not them.

if I want visa support from them (the agency that I wanted to buy visa support), I must paid FULL for all the hotels that I am going to spend in Russia.

I am scared that if I use tourist visa, and when I register at the post office with my friend it will be a problem because its 'Tourist visa' not 'Homestay visa' as they said. This is my first time to Russia so I am sorry if I ask too many stupid questions :|

Thank you for your answers! :)

> I am trying to get Tourist Visa, and is it going to be a problem if I stay at my friend's apartment ?

It shouldn't be - many people are doing that.

> one travel agent ... said, If I wanted to stay at my friend's apartment then its NOT tourist visa, its homestay visa

Theoretically they are right but it's not really enforced. Besides you have said you were going to spend at least one night in a hotel, right? Suppose you are planning to do some tourism first, then visit with your friend then attend a couple of business meetings. What kind of visa are you supposed to apply for in that case? The correct answer: the easiest. The main purpose of your visit is tourism, and the fact that your friend offered to accommodate you for A PART of your stay is an insignificant detail.

> if I want visa support from them (the agency that I wanted to buy visa support), I must paid FULL for all the hotels that I am going to spend in Russia

Run not walk from them - they are crooks. Find a company that would issue you a tourist invitation with no stupid conditions and that would help you with the registration (for an additional fee) IF anything goes wrong with your friend registering you.

Thank you, your answers are ALL making senses!

I guess I was just too nervous and confused by all the visa requirements, registration and all that. I read again and after you explained that registering visa is very easy as you said, just walk into the post office or the migration office.

Yeah, I am still looking for a reliable agents that can issue my visa support.

Although, if you don't mind I have another question :P

I will be landing in Novosibirsk not in Moscow / St. Pete, if the visa support said the "visa support details" that the hotels in Moscow/St. Pete, will it be a problem when I am applying to the Embassy that my ticket is landing in Novosibirsk not in Moscow ?

> I am still looking for a reliable agents that can issue my visa support

If it's so difficult to obtain visa support in your country, MAYBE you should really ask your friend to send you a private/homestay invitation? It's a bit of an extra hassle for your friend but isn't that what friends are for? ;)

> will it be a problem when I am applying to the Embassy that my ticket is landing in Novosibirsk not in Moscow ?

There is actually a contributor by the name of "Schonefeld" who I believe is also from JKT and goes to Russia a lot. Why don't you PM him re details.

Thank you guys for the replies! :)

I will try contact "Schonefeld" and ask him about the visa support.

Marassa, My friend is sooo busy and I don't want to bother his working time, so I think I should find visa support by myself.. its ok ;-)

Thank you soo much!

The embassy is generally not interested in your ticket, in fact they advise not buying the ticket before applying for the visa. They do though ask what cities you will be visiting & this should match your invitations.

Your visa has no restrictions once issued. No point of entry, no city list.

Thank you very much for your answer. I get it now. I found one agent that is pretty much trusted, I will order my visa invitation tomorrow and will apply to the embassy on Friday.

Thank you!! :)

This topic has been closed to new posts due to inactivity.

• Covid 19 Oct 09, 2020
• self-transfer in Novosibirsk Airport Mar 03, 2020
• Do I need a transit visa if my flight via Novosibirsk? Oct 06, 2019
• Steem lokomotive Jul 01, 2019
• should I go o Novosibirsk? Jun 15, 2019
• Coming to novosibirsk on tourist visa, but staying with a fr Apr 06, 2019
• taxi app? Jan 25, 2019
• Marriage in Novosibirsk Dec 10, 2018
• S7 airlines, checked bags and transfers Nov 30, 2018
• Nature expeditions and hiking Nov 14, 2018
• Orphanage Visit Oct 31, 2018
• Transportation between Tolmachevo airport - downtown Sep 14, 2018
• a way to find stores in Novosibirsk Sep 04, 2018
• Camera shop Aug 17, 2018
• having trouble with lack of flights!!!!!!!!!! 9 replies
• dog sledding in Irkutsk 3 replies
• Dont ever travel to Novosibirsk- NEVER!! 2 replies
• Things to do in Novosibirsk 2 replies
• Flying from Novosibirsk to Chicago 6 replies
• novosibirsk this christmas on me own 26 replies
• looking for a flat to rent and maybe a gluide 2 replies
• Travel to the Altai from Novosibirsk 2 replies
• Private visa to Novosibirsk- where to get invitation letter? 8 replies
• Wrestling club in Novosibirsk 2 replies
• GreenLeaders

• Bahasa Indonesia
• Slovenščina
• Science & Tech
• Russian Kitchen

A traveler's guide to Novosibirsk, the unofficial capital of Siberia

Trans-Siberian heritage

Residents of Novosibirsk love trains and are proud of the fact that their city played a significant role in the history of the grand Trans-Siberian railway, which spans the breadth of Russia. The railway is such a part of Novosibirsk identity that it is even depicted on the city’s emblem, along with the bridge that crosses the Ob river and two Siberian sables standing on their hind legs.  

In the city, there are as many as five monuments to trains, and an open-air locomotive museum is located in the vicinity of the train station Seyatel’. The museum has more than 100 steam locomotives, diesel locomotives and carriages, reflecting the history of rail transportation in Russia from pre-revolutionary times to the present day. Wondering around the stationary trains and comparing your height with the diameter of the gigantic iron wheels of the first steam locomotives is all very well, but why not climb inside the carriages and see how the nobility once traveled across Russia in pre-revolutionary times? These tours will however need to be booked in advance. The museum opens from 11:00 until 17:00 every day except Mondays. 

Novosibirsk spans both sides of the river Ob. In the early twentieth century, the border of two different timezones passed right through the city which led to a strange situation- morning on the east bank started one hour earlier than on the west bank! The two-kilometer covered metro bridge that crosses the river is considered the longest in the world. Due to the fluctuations in temperature across the year (on average +30 °C to -30 °C), during the summer the metro bridge expands, and in the winter it contracts by half a meter. To counter these effects, the bridge’s supports are equipped with special rollers that allow it to move.   

The cultural center of Siberia

The repertoire of the theatre can be viewed on its official website . The theatre season runs from September to July, and comprises mainly classical performances, like the ballet “The Nutcracker” by Tchaikovsky, Borodin’s opera “Prince Igor” and Verdi’s “La Traviata”.  

The large Siberian sea and ligers

Weekends are best spent at the Novosibirsk zoo . The zoo is known for breeding big cats, although surrounded by controversy, hosts a successful crossing of a tiger and lion, which of course would not otherwise breed in wildlife. Ligers, or exotic cubs of an African lion and Bengal tigress, feel quite comfortable in the Siberian climate and even produce offspring. The zoo is open to visitors year-round, seven days a week, and even has its own free mobile app, Zoo Nsk .

Every year at the beginning of January, the festival of snow culture takes place bringing together artists from across Russia and around the world to participate in a snow sculpting competition. The tradition started in 2000 inspired by the snow festival in Sapporo, Novosibirsk’s twin-city.

Siberian Silicon Valley

Despite the fact that Akademgorodok was built half a century ago in the middle of the uninhabited Siberian taiga, architecturally it was ahead of its time. No trees were destroyed for its construction, and houses were built right in the middle of the forest. A man walking through the woods would seemingly stumble upon these structures. At that time, no one had built anything similar in the world and ecovillages only became fashionable much later.

For residents of the Novosibirsk Akademgorodok is a different world. When you step out the bus or car, you are immediately on one of the hiking paths through the forest, between the scientific buildings and clubs. On a walk through Akademgorodok, it is possible to unexpectedly encounter art-like objects handmade by residents of the city which have been erected as monuments and some monuments fixed up by city authorities. For example, the monument to the laboratory mice, which knits a strand of DNA on to some needles, can be found in the square alongside the Institute of Cytology and Genetics. In Akademgorodok there are many cafes and restaurants, in which it is possible to rest after a long walk. Grab a coffee and go to eat at Traveler’s Coffee , or eat lunch at the grille and bar People’s or Clover .

Winters in the Akademgorodok are slightly colder than in the city, so wrap up. Spring and summer are usually wetter, so waterproof boots are recommended. In the summer the Ob sea provides respite from the heat, so do not forget your swimsuit to go for a dip.

Memento Mori

Among the exhibits of the museum is one dedicated to world funeral culture — hearses, memorial jewellery from the hair of the deceased, samples from a specific photo-genre of  "post mortem", a collection of funeral wear from the Victorian era, deathmasks, statues and monuments. There’s also an impressive collection of coffins. One of them, resembling a fish, was manufactured on a special visit to Novosibirsk by a designer coffin-maker from Africa, Eric Adjetey Anang, who specializes in the production of unusual coffins.

Surprisingly, the crematorium itself does not look at all gloomy in appearance and definitely does not look like infernal scenes from movies, or like crematoriums of other cities that gravitate towards gloomy temple aesthetics. The Novosibirsk crematorium is decorated in “cheerful” orange tones and is surrounded by a park with a children’s playground nearby. A visit to the museum then leaves you with mixed feelings. 

Novosibirsk underground

Tourists from all over the world go down into the Moscow metro to take a ride and a few selfies in the most famous underground museum. The Novosibirsk metro is also quite a museum in itself — it has 13 stations, the most beautiful of which is Gagarinskaya, Sibirskaya and Rechnoy Vokzal.

The ultramodern Gagarinskaya station is like a real cosmos underground. Its technologically themed design includes marble walls with metallic elements, dark blue backlighting and portraits of Yuri Gagarin. The Sibirskaya station looks like an underground treasure trove, decorated by Altai masters craftsmen with mosaics of precious Siberian stones. The Rechnoy Vokzal station is framed with ten glowing stained glass windows depicting the largest cities of Siberia, including Novosibirsk itself, Omsk, Barnaul and others. The platform resembles a big ship sailing on the Ob, from which ancient Siberian cities are visible through its windows.  

How to get there

The easiest way to get to Novosibirsk is by plane with Aeroflot or Novosibirsk airline S7 with one-way tickets from Moscow costing from 200-250 USD. If you decide to take from the train from Moscow, you’ll have to travel approximately a third of the Trans-Siberian Railway. That’s 3,300 kilometers over almost a three-day journey. 

Where to stay

There are many great hotels in Novosibirsk. Amongst the best include a four-star Doubletree hotel by Hilton , which is located near Lenin Square (per room from $200). After renovations and repairs, the congress-hotel Novosibirsk has improved (per room from $100) and is located across from the train station. Less expensive but of a similar standard is the four-star River Park hotel near Rechnoy Vokzal metro station, which costs $80 per night.

All rights reserved by Rossiyskaya Gazeta.

to our newsletter!

Get the week's best stories straight to your inbox

• Krasnoyarsk to Novosibirsk: A journey into Russia’s heartland
• Across Siberia on the cheap: 6 tips for travelers on a budget

This website uses cookies. Click here to find out more.

Don't bother with copy and paste.

Get this complete sample business plan as a free text document.

Freight Brokerage Business Plan

Start your own freight brokerage business plan

Silicon Freight Brokers

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Silicon Freight Brokers (SFB) is a specialized freight broker service located in Hood River, OR. The company has been set up as an Oregon C Corporation by the owner, Steve Tookarefol. SFB’s objective is to become the premier silicon chip freight broker, increasing their client base by 20% a year.

Freight Brokers and Silicon Chips

The freight broker industry is the middle man of the shipping industry. They are also known as third party transportation providers. Freight brokers provide a service by linking customers with shippers and trucking companies. Their service is indispensable when moving goods throughout this country as there are literally hundreds of different shippers offering thousands of different services. The freight brokers make the process of securing a shipper quite easy with one-stop shopping.

The silicon chip industry is a growing industry that to a large degree has fueled the incredible growth of the late 90’s Internet boom. Silicon chips are the basis of all types of computers as well as hand held devices such as cell phones, PDAs, even watches and some household appliances.

SFB will be occupying a niche within the general freight brokerage market by specializing in the shipment of silicon chips. Silicon chips are very specific, unusual cargo that requires special attention. The chips have a very narrow range of temperature and humidity parameters that must be maintained. In addition to these unusual requirements, there are other specific needs that silicon chip companies have. By specializing on silicon chips as their only cargo, SFB will quickly gain market share and be known as the premier broker for chips.

The industry of chips is comprised of two distinct customers, manufacturers of chips and purchasers of chips. The manufacturers are based in the USA, however some of them produce in the States while others farm out production overseas and them import them. The chip purchasers are primarily Intel, IBM, and Motorola.

SFB is led by a seasoned management team of Steve and Wendy Tookarefol. Steve has over 10 years of freight experience, working for several different companies. This work experience has been instrumental in allowing Steve to accurately determine the market need and meet it. SFB has coupled Steve’s in-depth trucking/ freight brokerage knowledge and insight with his wife’s expertise in the silicon chip industry. For the last seven years Wendy has been an industry consultant, working quite close with companies such as Intel.

SFB’s solid business model is forecasted to reach profitability by month six. SFB will achieve market penetration by remaining laser focused on their market niche, while fully utilizing their strong management team.

1.1 Objectives

Silicon Freight Brokers objectives from the first three years of operation include:

• To create a service-based company whose #1 ambition is to continually exceed the customer’s expectations.
• The utilization of Silicon Freight Brokers in at least four of the top 10 silicon chip producers, as listed in Silicon Industry Journal.
• To increase our number of served clients by 20% per year through superior performance and word of mouth referrals.
• To develop a sustainable, profitable, start-up business.

1.2 Mission

The Silicon Freight Brokers’ mission is to provide the customer with the most satisfying shipping experience that they have ever experienced. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Silicon Freight Brokers, as the name implies, is a freight broker for the silicon chip industry. SFB has two types of customers, buyers and sellers of silicon chips. SFB is establishing relationships with carriers that specialize in this unique cargo. We will offer our customers the highest level of service.

2.1 Start-up Summary

Silicon Freight Brokers’ (SFB) start-up costs include all the equipment needed for an office. Additionally, there will be legal fees, marketing fees, accounting fees, trade association dues, and deposit for the lease.

The largest expense for the office is a computer system. The minimum requirements for this system are: 600 mhz Pentium processor, 128 megabytes RAM, 10 gigabyte hard drive, printer, and CD-RW, Microsoft Office, and an accounting suite. The office will also require a DSL broadband connection, two land-line phones, fax machine, copier machine, and some office furniture.

The legal fees are for corporate formation, and the generation and review of contracts.

The marketing fees are the costs associated with advertisements in industry journals, brochures, and website visibility generation.

The accounting fees are for the services necessary for the formation of the business, while the majority of the accounting after start up will be done in-house with an accounting suite on the computer.

Trade association dues and a deposit for the lease of the office are self explanatory.

Silicon Freight Brokers is a niche freight broker for the silicon chip industry. SFB will provide a brokerage service to link manufacturers of silicon computer chips and the users of the chips such as Intel, Texas Instruments and Motorola with freight companies. Freight brokers are basically the “middle man” between a shipper and trucking company, also referred to as “third party transportation providers.” SFB will work with companies to find a safe, economical way of transporting silicon chips.

SFB will have two types of customers:

• Silicon chip manufacturers. These can be further broken down into two categories, those that manufacture overseas, and those that manufacture in the U.S.
• Manufacturers of processors that utilize silicon chips.

Market Analysis Summary how to do a market analysis for your business plan.">

Silicon Freight Brokers will be concentrating on the freight brokerage of silicon chips. This is a small, specialized, niche of the general freight brokerage industry. SFB is concentrating on this space for several reasons:

• SFB has extensive industry knowledge and insight regarding freight brokerage and silicon chips.
• The silicon chip industry is continuing to grow as our dependence on technology increases.
• There is plenty of space for a new specialty freight brokerage company. SFB’s extensive knowledge of both the freight and chip industry provides for valuable insights that can add significant value to SFB’s customers.

4.1 Market Segmentation

Silicon Freight Brokers will be focusing solely on the freight brokerage of silicon chips. There are two distinct customers in this niche market, manufacturers of the chips, and the buyers of the chips who are processor manufacturers.

Although, in general, silicon chip production has shifted overseas, there are a collection of chip manufacturers still located in the States. The difference between the two types is not very significant, SFB arranges for the carrier to pick up the chips either off the boat or from the manufacturing facility.

Whether SFB deals with the manufacturer or the seller is a function of the contractual terms that the buyer and seller agree to. Sometimes it is the manufacturer’s obligation to ship, other times it is the buyer’s obligation to arrange pick up of the chips.

The chip buyers are manufacturers that use the chips in their processors. The largest processor manufacturers, Intel, Texas Instruments and Motorola, are located in the U.S.

4.2 Target Market Segment Strategy

Silicon Freight Brokers is concentrating on the silicon chips niche as it is a very specialized, thriving market. By focusing in this market space, SFB will be able to offer superior service. Shipping of silicon chips requires special types of trucks that are humidity and temperature controlled. SFB will form intimate relationships with the unique carriers because this relationship will provide SFB with special insight, which will allow SFB to meet any need a customer might have. Shipping silicon chips has special requirements and SFB will be more familiar with these requirements because it will not be distracted by offering other services. Specialization also allows SFB to develop close relationships to the limited number of carriers that are equiped to transport chips. Lastly, the growth of processor manufacturing, which requires silicon chips, has far outpaced most other industries in this country. This growth rate makes this niche especially attractive.

In the freight broker market, there are general brokers that offer a wide range of services. There are a few companies that specialize, but no one is as niche focused as SFB. Because most all of the silicon chips are transported through the U.S. via trucks, there is considerable growth in the specialty freight brokerage business.

SFB will be marketing our business through several different outlets. The first is the Internet. A lot of the industry has moved to the Web as means for communication regarding freight quotes. SFB will be developing a website where a customer can go to find out an estimate for freight rates. The website would key for finding the requisite information like weight, pick up and destination, and SFB would work with our carriers to find them the most safe and economical solution. Because SFB is only working with silicon chips, the complexity of the number and type of trucks to be used (non-temperature controlled, etc.) is reduced.

SFB will also be running advertisements in silicon chip trade journals. The ads in the silicon chip journals will provide visibility for SFB to the manufacturers and buyers of the chips.

4.3 Service Business Analysis

There are many different freight brokerage services. This market is broken up into generalists, handling all types of freight brokerage, and specialists, handling materials ranging from heavy equipment, oversized loads, perishable commodities, or hazardous materials.

The chip buyers and sellers make the shipping decision based on service (defined by many variables including customer service, speed, safety of the product) and price. Most business is repeat business, 70-80% according to industry statistics. Once a customer finds someone who they are happy with, they typically stay with them.

Strategy and Implementation Summary

Silicon Freight Brokers will be going after the silicon chip market. This is a reasonable target, due to SFB’s industry knowledge. SFB will be bringing customers aboard through the use of a website, advertisements in industry journals, and networking from a combined 17 years of industry experience. SFB will turn these leads into customers through our specialized knowledge which translates to superior service offerings.

5.1 Competitive Edge

SFB’s sustainable competitive advantage is our thorough knowledge of the silicon chip industry and freight brokerage business. Steve has spent the last 10 years in the freight brokerage business and has significant insight for creating business in this industry. Steve’s wife, Wendy, has spent the last seven years consulting for Intel and Texas Instruments regarding the usage of silicon chips for processors. She intimately understands the logistics of the processor manufacturer’s needs of silicon chips and their supply chain for this product. Having inside knowledge about freight brokerage and the niche of supply chain logistics for the silicon chips is rare. Generally, a specialty freight brokerage will concentrate on a niche for whatever reason, but rarely because they have inside knowledge regarding the niche industry product, usually the specialized knowledge is just in the freight brokerage business.

This specialized knowledge, coupled with an unsatiated need to exceed customer’s expectations will give SFB the competitive advantage to succeed in this industry. SFB has made it their mission to provide the finest customer service possible. This makes good business sense, particularly in this industry where so much of the business is repeat business.

5.2 Sales Strategy

The sales strategy will be a two-prong approach, the first prong deals with establishing strategic relationships with the carriers to have a basic portfolio of carriers who excel at moving silicon chips. The second prong deals with closing deals with chip buyers and sellers to utilize our brokerage service.

SFB will be developing strategic relationships with carriers by first assembling a comprehensive report of all the carriers that are silicon chip carriers. SFB will then attempt to enter into mutually beneficial relationships with them. SFB will also have a large portfolio of possible customers that have been developed through marketing and networking activities. The carriers will have a desire to work with SFB if they see that SFB is indeed a company of integrity, as well as a good source of future business.

Once these relationships are established, SFB will be able to offer our future customers a wide range of options. SFB will continue with its marketing efforts to qualify these leads. SFB will also be using our network of friends in the industry to drum up additional business. Customers are looking for a headache-free solution, and this is what SFB will appear like to them. Additionally, SFB industry expertise (freight brokerage and silicon chips) is rare and refreshing and will certainly make the customer feel at ease.

5.2.1 Sales Forecast

As a service provider business we have labor costs and expenses, but no direct costs of sales. Labor costs are included in the Personnel table and expenses are listed in the Profit and Loss table.

During month two SFB will be interviewing and hiring for a receptionist/secretary.

During month three SFB will begin to get a few phone calls regarding inquiries for our service. From month three on, business activity will be steadily increasing. By month four SFB will be bringing on one additional person in the capacity of customer service/account representative.

By month five sales will be getting still stronger yet. This assumption is based on the fact that it takes a bit of time for the advertisements in the journals to start becoming effective. When they do they should be bringing in a decent amount of business. Another reason for the business starting to really ramp up by month five is that the networking, that SFB has been continuously working on, will finally begin taking hold and the new customers will be spreading the word about SFB.

5.3 Milestones

Silicon Freight Brokers will have several milestones early on:

• Business plan completion. This will be done the first month.
• Office Set-up. This will be done the first month.
• Have the website up and running by month two.
• Hire a third employee by month four.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Silicon Freight Brokers is a C Corporation with Steve Tookarefol owning 100% of the stock.

Steve, the founder and sole stockholder has a degree in mathematics from Notre Dame University. While in college, Steve worked in a travel agency, learning the nuances of a service-based organization that works on commission. After college, Steve joined Speedy Freight Lines beginning in the accounts department. Recognizing the talent that they had with Steve, Speedy began to move him through many different departments to familiarize him with the entire company. Steve rose to manager of broker accounts and held the position for two years. Steve spent a total of eight years at Speedy. During 2000, Speedy brought a new CEO on board and Steve felt that the company was now being guided in the wrong direction so he left to start his own company.

Steve will be assisted on a consulting basis by his wife, Wendy, who has spent the last seven years as a consultant for Intel and Texas Instruments (among others). Wendy’s areas of expertise include processor usage of silicon chips.

The combination of Steve’s knowledge of the shipping industry and Wendy’s knowledge of silicon chip usage has given SFB the power to succeed in this niche freight brokerage market.

6.1 Personnel Plan

The staff will consist of Steve working full time for SFB as the capacity of owner and licensed broker.

SFB will be hiring additional employees for a secretary/receptionist position and then a customer service/account representative. These positions will be paid an hourly wage and will generally be working full time. SFB will bring these two positions on at staggered times.

SFB will also be using Steve’s wife, Wendy, as an industry consultant who will be generally paid on a monthly invoice.

Financial Plan investor-ready personnel plan .">

The following subtopics will provide more financial information.

7.1 Important Assumptions

See following table for general assumptions.

7.2 Break-even Analysis

This break-even analysis table and chart below project the necessary commission per month. As a service provider business we have labor costs and expenses, but no direct costs of sales. Salary costs are included in the Personnel table and expenses are listed in the Profit and Loss table.

7.3 Projected Profit and Loss

The following table presents the projected profit and loss.

7.4 Projected Cash Flow

The following table shows our projected cash flow.

7.5 Projected Balance Sheet

The following table shows the projected balance sheet.

7.6 Business Ratios

The following table contains important business ratios from the freight transportation arrangement industry, as determined by the Standard Industry Classification (SIC) Index code 4731.

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software

• World Atlas /
• Western Siberia /
• Novosibirsk Oblast /
• Novosibirsk /
• Area around 55° 11' 31" N, 82° 31' 30" E /

Physical Map of Novosibirsk

This is not just a map. It's a piece of the world captured in the image.

The flat physical map represents one of many map types available. Look at Novosibirsk, Novosibirsk Oblast, Western Siberia, Russia from different perspectives.

Get free map for your website. Discover the beauty hidden in the maps. Maphill is more than just a map gallery.

• Free map
• Panoramic 4

Shaded Relief

Maps of novosibirsk.

Maphill is a collection of map images. This physical map of Novosibirsk is one of them. Click on the Detailed button under the image to switch to a more detailed map.

See Novosibirsk from a different perspective.

Each map type has its advantages. No map style is the best. The best is that Maphill lets you look at each place from many different angles.

Sure, this physical map is nice. But there is good chance you will like other map styles even more. Select another style in the above table. See Novosibirsk and Western Siberia from a different view.

What to do when you like this map?

If you like this Novosibirsk, Novosibirsk Oblast, Western Siberia, Russia map, please don't keep it to yourself. Give your friends a chance to see how the world converted to images looks like.

Share this map.

Use the buttons for Facebook, Twitter or Google+ to share a link to this physical map of Novosibirsk. Maphill is the largest map gallery on the web. The number of maps is, however, not the only reason to visit Maphill.

Get map of Novosibirsk for free.

You can embed, print or download the map just like any other image. All Novosibirsk and Western Siberia maps are available in a common image format. Free images are available under Free map link located above the map.

Is there anything more than this map?

Sure, there is. It has been said that Maphill maps are worth a thousand words. No doubt about that. But you can experience much more when you visit Novosibirsk.

Be inspired.

Western Siberia has a lot to offer. Each place is different. Each place is worth a visit. It will never be possible to capture all the beauty in the map.

Novosibirsk hotel deals.

If any of Maphill's maps inspire you to come to Novosibirsk, we would like to offer you access to wide selection of nearby hotels at low prices and with great customer service.

Thanks to our partnership with Booking.com you can take advantage of up to 50% discounts for hotels in many locations in the area of Western Siberia. Book hotels online and save money.

Novosibirsk hotels

See the full list of hotels in or close to Novosibirsk , the list of destinations in Novosibirsk , browse destinations in Novosibirsk Oblast , Western Siberia , Russia , Asia or choose from the below listed cities.

• Novosibirsk hotels »
• Hotels in Novosibirsk »
• Hotels in Novosibirsk Oblast »
• Hotels in Western Siberia »
• Hotels in Russia »
• Hotels in Asia »

Hotels in popular destinations in Novosibirsk

• Novolugovoye hotels »
• Kar'yer Mochishche hotels »
• Sadovyy hotels »
• Zavodskaya hotels »
• Matveyevka hotels »
• Pashino hotels »
• Nizhnyaya Yel'tsovka hotels »
• Michurino hotels »
• Berëzovyy Log hotels »
• Chemskiy hotels »
• Ozërnyy hotels »
• Cherbus' hotels »
• Katkovo hotels »
• Mochishche hotels »

Learn more about the map styles

Each map type offers different information and each map style is designed for a different purpose. Read about the styles and map projection used in the above map (Physical Map of Novosibirsk).

Physical map

Physical map illustrates the mountains, lowlands, oceans, lakes and rivers and other physical landscape features of Novosibirsk. Differences in land elevations relative to the sea level are represented by color.

Green color represents lower elevations, orange or brown indicate higher elevations, shades of grey are used for the highest mountain ranges in the world. Underwater topography is represented by blues. Darker blues are used for the deepest water, lighter shades of blue represent shallower water such as the continental shelf.

Geographic map projection

A map projection is a way how to transform points on a Earth to points on a map. This map of Novosibirsk uses Plate Carree projection. The Plate Carree projection is a simple cylindrical projection originated in the ancient times. It has straight and equally spaced meridians and parallels that meet at right angles.

All projections from a sphere to a plane are distorted. The drawback of the Plate Carree projection is that it doesn't make an attempt to compensate for these distortions. For the general view of Novosibirsk, this is not a significant problem. The detailed maps use the Mercator projection which preserves the shape of small areas better.

Locations near Novosibirsk

Destinations close to Novosibirsk sorted by distance.

• Zaton 4.7 km
• Bol'shaya Krivoshchëkova 7.2 km
• Kar'yer 8.0 km
• Bugry 8.3 km
• Kar'yer Mochishche 8.5 km
• Ust'-Inya 8.8 km
• Levoberezhniy 9.8 km
• Ozërnyy 10 km
• Kamenka 10 km
• Katkovo 11 km

Popular searches

A list of the most popular locations in Russia as searched by our visitors.

• Ural Mountains
• Kabardino-Balkarian Republic
• Kaliningrad Oblast
• Kursk Oblast

Recent searches

List of the locations in Russia that our users recently searched for.

• Udskaya Guba
• Amur Oblast
• Bagaevskaya
• Pskov Oblast
• Ladozhskoe Ozero
• Republic of Dagestan

The Maphill difference

It's neither this physical map nor any other of the many millions of maps. The value of a map gallery is not determined by the number of pictures, but by the possibility to see the world from many different perspectives.

We unlock the value hidden in the geographic data. Thanks to automating the complex process of turning data into map graphics, we are able to create maps in higher quality, faster and cheaper than was possible before.

Forever free

We created Maphill to make the web a more beautiful place. Without you having to pay for it. Maphill maps are and will always be available for free.

Real Earth data

Do you think the maps are too beautiful not to be painted? No, this is not art. All 2D maps of Novosibirsk are created based on real Earth data. This is how the world looks like.

Easy to use

This map is available in a common image format. You can copy, print or embed the map very easily. Just like any other image.

Different perspectives

The value of Maphill lies in the possibility to look at the same area from several perspectives. Maphill presents the map of Novosibirsk in a wide variety of map types and styles.

Vector quality

We build each map individually with regard to the characteristics of the map area and the chosen graphic style. Maps are assembled and kept in a high resolution vector format throughout the entire process of their creation.

Experience of discovering

Maphill maps will never be as detailed as Google maps or as precise as designed by professional cartographers. Our goal is different. We want to redefine the experience of discovering the world through the maps.

Fast anywhere

Maps are served from a large number of servers spread all over the world. Globally distributed map delivery network ensures low latency and fast loading times, no matter where on Earth you happen to be.

Spread the beauty

Embed the above physical map of Novosibirsk into your website. Enrich your blog with quality map graphics. Make the web a more beautiful place.

Maphill is the web's largest map gallery.

Get a free map for your website. Explore the world. Discover the beauty hidden in the maps.

Map graphics revolution.™