how to write business plan for fast food

How to write a Fast Food Business Plan: Complete Guide

• January 3, 2023
• Food & Beverage

50 million Americans (37% of the US population) consume fast food daily: the US is undeniable the biggest market for fast food worldwide. Yet, before you can open your own fast food restaurant, you will first need to prepare a solid business plan.

Indeed, a business plan is mandatory for any business that seeks funding from private investors or to get a loan from a bank (like a SBA loan ).

In this article we go through, step-by-step, all the different sections you need in the business plan for a fast food restaurant . Use this template to create a complete, clear and solid business plan that get you funded.

1. Fast Food Executive Summary

The executive summary of a business plan gives a sneak peek of the information about your business plan to lenders and/or investors.

If the information you provide here is not concise, informative, and scannable, potential lenders and investors will lose interest.

Though the executive summary is the first and the most important section, it should normally be the last section you write because it will have the summary of different sections included in the entire plan.

Why do you need a business plan for a fast food?

The purpose of a business plan is to secure funding through one of the following channels:

• Obtain bank financing or secure a loan from other lenders
• Obtain private investments from investment funds, angel investors, etc.
• Obtain a public or a private grant

How to write your fast food’s executive summary?

Provide a precise and high-level summary of every section that you have included in the business plan of your fast food restaurant. The information and the data you include in this section should grab the attention of potential investors and lenders immediately.

Also make sure that the executive summary doesn’t exceed 2 pages in total: it’s supposed to be a summary for investors and lenders who don’t have time to scroll through 40-50 pages, so keep it short and brief.

The executive summary usually consists of 5 major sub-sections:

• Business overview : start by introducing your fast food restaurant, where it is located, how big it is (space, seating arrangement, counters, etc.) and give a brief of the fast food items (a sample menu) that you want to sell as well as their average prices. Also, mention whether you plan to open an independent fast food restaurant or a franchise restaurant instead.
• Market overview : should contain an overview of the expected market size , target audience , and demography. Also provide here a quick overview of your competitors
• People : first, introduce your fast food’s management. Provide a brief (no more than a couple of sentences each) of the experience and track record of the team. Also, speak about your hiring plans: in other words, how you intend to run the business (what are the different teams and how many employees will you hire?)
• Financial plan : how much profit and revenue do you expect in the next 5 years? When will you reach the break-even point and start making profits ? You can also include here a chart with your key financials (revenue, gross profit, net profit )
• Funding ask : what loan/investment/grant are you seeking? How much do you need? How long will this last?

Fast Food Financial Model

Download an expert-built 5-year Excel financial model for your business plan

2. Fast Food Restaurant Business Overview

In this section of the business plan, you will provide details about your fast food restaurant.

You must answer here some important questions that potential investors and lenders often ask about your business and operations. Here are some examples of questions you must answer:

• What is the rationale behind your opening a fast food restaurant today?
• What’s the fast food restaurant’s location and why did you select that location?
• Why did you select the type of fast food restaurant you want to open?
• What will be the food items you will offer?
• What will be your pricing strategy and why?
• What is your expected customer footfall?
• What will be the legal structure of your company?

a) History of the Project

Any business overview must start with explaining the history of the project. There are 2 components here:

• Passion & experience of the business owner
• Rationale behind starting a fast food restaurant today

Passion & experience

You may or may not have prior experience. If you have experience, speak about it and how it will help you to run your business. For instance, you may have been a regional manager of a leading fast food brand for 5 years, and now you want to start your own fast food restaurant and use your knowledge to run it more efficiently.

Is there a certain problem (or perhaps, a set of problems) that your fast food restaurant will try to solve when it comes into existence? For example, there may not be any fast food restaurant offering tacos and burritos while there are enough restaurants offering burgers, fries, chicken sandwiches, pizzas, etc.

But that’s not all! The market must be suitable for a business to exist and thrive. For instance, if you are trying to open your fast food restaurant offering tacos and burritos in an area where there isn’t enough demand for those food items, you may run into losses.

Similarly, if the major chuck of the target audience is between the age group of 15 to 25 with limited income, offering high-priced food will not provide the price/value relationship they seek. Offering pricey food will only stretch their budget.

The rationale behind your project must be backed up by a thorough analysis of the industry in the area where you plan to open your fast food restaurant. This is what we will cover under Market Overview further below.

b) Business Model

This section of the Business Overview should explain what type of business model and fast food restaurant you want to open. For example:

• Will you open a franchise or an independent restaurant instead?
• Will you buy an existing fast food restaurant and do some remodeling, or will you start a new fast food restaurant and design it from scratch?
• Will you go for a traditional brick-and-mortar store or will you settle for a mobile vending model to reduce overhead?

What are the different types of fast food restaurants?

There are multiple types of fast food restaurants. Some of them that you may consider include, but are not limited to:

• Burgers & Fries : In this type of fast food restaurant, you will specialise in burgers and fries, but you can also sell shakes, smoothies, etc.
• Tacos & Burritos : you may go for variations like Mexican-American fusion or original Mexican soft corn tortillas for example here
• Chicken : Your specialty may be chicken based. For instance, you can sell fried chicken, chicken sandwiches, etc.

Apart from food-based selection, you can also choose whether you want to open a sit-in restaurant, drive-through or food truck instead.

c) Products & Services

It is needless to say that the products that you will sell through your fast food restaurant will depend on the type of restaurant you are opening. So give here an overview of the menu you will offer your customers. Yet, if there are too many products, highlight the main ones and save the rest for the appendix instead.

Another important thing that you must mention is how you are going to source the products. For example, if you are opening a burger and fries restaurant, will you be baking the buns yourself or buying mass-produced buns?

Finally, a fast food restaurant is all about delivery speed. People visiting these restaurants are busy and usually don’t have the luxury of sitting for long durations. You can still add a few services like mobile and laptop charging areas (those who visit your restaurant), home or office delivery for super-busy folks who can’t step in, etc.

d) Pricing Strategy

This is where you will provide an overview of your pricing strategy. For instance, you may sell the products at a lower price point than your competitors because you enjoy a bulk purchase discount from the product supplier.

Again, product quality matters. For example, if you are using organically farmed products, you may charge higher than your competitors. Similarly, if you are creating something super unique, you may charge extra. The size and quantity also factor in. Think of the Quadruple Bypass Burger or the Octuple Bypass Burger of the Heart Attack Grill which cost $20.25 and $29.80 per burger.

Your pricing strategy will also significantly depend on the spending capability of the target audience in your area of operation. 

For example, if you are trying to sell super high-quality fast food products in a neighborhood where the target audience is major students, teens, and day laborers with no, limited, or fixed income, highly-priced products may not sell well. Thus, you must always factor in the spending power of your target audience while developing your pricing strategy.

Pricing table

It’s always good practice to create a pricing table to provide price ranges for your products. Yet, you don’t need to provide exact pricing for each product.

For example, if you are selling different variants of beef burgers, you don’t need to list each burger. Instead, just mention something like: Beef burgers – $7.50 to $15.50.

Offering a pricing chart is important as it will allow investors to tie your pricing strategy with your financial projections later on.

e) Legal Structure

Finally, your business overview section should specify what type of business structure you want. Is this a corporation or a partnership (LLC)? Who are the investors? How much equity percentage do they own? Is there a Board of Directors? If so, whom? Do they have experience in the industry?

3. Fast Food Market Overview

A complete understanding of the market where you want to operate is important for the success of your business. That’s also something you must showcase in your business plan.

For example, if you are trying to sell high-calorie burgers to a health-conscious target audience, you will probably fail. Similarly, if you are trying to sell high-priced food items to day laborers with very limited income, they will most likely not buy from you.

Therefore, you must cover here 3 important areas:

• Industry Size & Growth : how big is the fast food industry in your area? What is its growth rate (or decline rate) and what are the factors contributing to its growth or decline?
• Competition Overview : how many competitors are there? How do they compare vs. your business? How can you differentiate yourself from them?
• Customer Analysis : who is your target audience? What type of fast food products do they prefer? How regularly do they eat fast food? How much do they spend on fast food per month?

a) Fast Food Industry Size & Growth

How big is the fast food industry in the us.

According to Zippia , the US fast food industry market size in 2021 was worth $297 billion, and is expected to grow at a CAGR of 5.1% over 2020-2027.

When it comes to the number of fast food restaurants, there were 197,653 in 2021: that’s an average annual turnover of $1,500,000 per restaurant..!

How big is the fast food industry in your area?

After getting a clear picture of the fast food industry in the US as a whole, narrow down to your location. Yet, you may not find this information anywhere (at least not for free). In that case, you can use our guide to estimate the TAM, SAM, and SOM for your business. Here is an example of how to do it:

We know the average annual turnover per fast food restaurant is around $1.5 million. Therefore, if the area where you want to open your fast food restaurant has 30 competitors (say, in a 10-mile radius), you can assume the fast food industry in your area is worth approximately $45 million .

How fast is the fast food industry growing in your area?

Looking at public information online, we know that the US fast food market grew from $209 billion in 2011 to $295 billion in 2019: that’s an average of 5.14% per year..!

What about where you live? US national averages can be a great addition to your business plan, yet they don’t necessarily help to assess the fast food industry where you want to open your store.

For example, the industry might be growing in the US, but declining in your region for a number of reasons (decreasing population or disposable income, etc.).

As you likely won’t find this information online, you can instead rely on the number of fast food restaurants to calculate the average growth rate of the industry in your area.

For example, if the region had only 21 fast food restaurants in 2011 and 30 in 2019, you can assume that the average annual growth rate of the fast food industry in the area is 5.4%, in line with the US average.

b) Fast Food Competition Overview

Studying your competitors’ business models is vital. You need to understand what makes them successful or why they fail. A clear understanding of their fast food offerings, marketing strategies, etc., will allow you to provide a better service.

If your competitors are offering nearly the same products & services, then what is their market share and how do they market their products & services to attract new customers?

It is always a good idea to do some research (if necessary, physically visit your competitors without revealing your business intentions) and create a comparative table summarizing their product & service offerings, marketing strategies, target audience, etc.

Here is a sample table that you can use:

Fast Food Restaurant SWOT Analysis

SWOT stands for Strength, Weakness, Opportunities, and Threats. This analysis will help lenders and investors better understand how you compare vs. competitors as well as the overall risk and reward profile of your business.

Here is a sample that you can use as a reference:

• Strengths : Worked as a regional manager at a leading taco & burrito chain for 5 years; master’s degree in business administration from a reputed institute
• Weaknesses : Startup cost, no initial brand reputation
• Opportunities : Industrial and office area with a high concentration of day laborers, contract workers, and immigrants with low income looking for low-priced yet filling food
• Threats : Well-established brands are introducing a specialized line of low-cost food offerings to capture the target market

c) Customer Analysis

This is the sub-section where you will provide a detailed analysis of your target audience.

Some important points that you must include in your customer analysis include:

• Age and gender distribution (you can get local demographic data from census.gov )
• Average monthly income and disposable income
• Average spend on fast food (per month or per year)
• Types of fast foods they prefer
• The expected price range for fast food
• Inclination towards loyalty programs & free perks
• Things they dislike about existing fast food restaurants and what they expect to be improved

You can add as many data points as required to validate your business decision. The idea here is to display your deep understanding of the target audience and their needs, preferences, and expectations. This knowledge can help you to tailor your products & services to attract new customers.

4. Sales & Marketing Strategy

This is the segment where you outline your customer acquisition strategy. Try to answer the following questions:

What is your Unique Selling Proposition (USP)?

• What are the different marketing strategies you will use?
• How do you intend to track the success of your marketing strategy?
• What is your CAC or customer acquisition cost?
• What is your marketing budget?
• What introductory promos and offers do you intend to provide for attracting new customers?

What marketing channels do fast food restaurants use?

A few marketing channels that fast food restaurants typically use are:

• PPC ads, Instagram / Facebook ads, etc.
• Social media content
• Billboards & signages
• Loyalty programs
• Pamphlets & flyers

It is not necessary to use all channels. Instead, you can start by focusing on a few of them, and include other marketing strategies later.

Also, you must have a fair and nearly accurate estimate of your marketing budget. Failure to display a well-planned and adequate budget for advertising and marketing may lead to investors losing confidence.

In other words, how do you differentiate yourself vs. competitors? This is very important as you might need to win customers from competitors.

A few examples of USPs are:

• Product quality : you may be offering higher quality products vs. your competitors, for example, burger buns made from fertilizer-free organically grown wheat
• Location : your restaurant may be located closer to your target audience and/or closer to a busy street where new potential customers can see your signage
• Price : your products may be cheaper vs. competitors
• Uniqueness : you may be the only taco restaurant (in an area with high population of Mexican migrants) that uses authentic Mexican-style soft corn tortillas

Your USP will depend on your business model, competitor analysis , and target audience. Whatever your USP be, it should be clear and appeal to your target audience.

5. Management & People

You must address 2 things here:

• The management team and their experience
• The organizational structure : different team members and who reports to whom

Small businesses often fail because of managerial weaknesses. Thus, having a strong management team is vital. Highlight the experience and education of senior managers that you intend to hire to oversee your fast food business.

First, describe their duties, responsibilities, and roles. Also, highlight their previous experience and explain how they succeeded in their previous roles.

If they have specialized training and experience (such as a professional degree in business management, managerial experience in a leading fast food chain, a proven track record of designing & executing successful marketing campaigns for famous restaurants leading to a measurable increase in ROI, etc.), add that information.

Organization Structure

Even if you haven’t already hired a general manager, administrative staff, busboy, cashier, chef, kitchen helpers, and other relevant staff members, you must provide a chart of the organizational structure defining hierarchy and reporting lines.

6. Financial Plan

The financial plan is perhaps, with the executive summary, the most important section of any business plan for a fast food .

Indeed, a solid financial plan tells lenders that your business is viable and can repay the loan you need from them. If you’re looking to raise equity from private investors, a solid financial plan will prove them your fast food is an attractive investment.

There should be 2 sections to your financial plan section:

• The startup costs of your project (if you plan to start a new fast food, renovate your restaurant, etc.)
• The 5-year financial projections

a) Startup Costs

Before we expand on 5-year financial projections in the following section, it’s always best practice to start with listing the startup costs of your project. For a fast food, startup costs are all the expenses you incur before you open your fast food and start making sales . These expenses typically are:

• The leasing deposit for the space (if you rent) or to buy the real estate (if you buy)
• Renovations and improvements
• Equipment & appliances
• Furniture & tableware

Of course, the startup costs depend on a number of factors, like the size of your restaurant, its location, the facilities, the menu, etc.

On average, it costs $89,000 to $266,000 to open a casual pizzeria (1,500 sq. ft.) in the US. In comparison, a 150-seats restaurant will cost more: $484,000 to $685,000.

Note that these costs are for illustrative purposes and may not be fully relevant for your business. For more information on how much it costs to open and run a restaurant, read our article here .

b) Financial Projections

In addition to startup costs, you will now need to build a solid 5-year financial model for your fast food restaurant.

Your financial projections should be built using a spreadsheet (e.g. Excel or Google Sheets) and presented in the form of tables and charts in the business plan of your fast food.

As usual, keep it concise here and save details (for example detailed financial statements, financial metrics, key assumptions used for the projections) for the appendix instead.

Your financial projections should answer at least the following questions:

• How much revenue do you expect to generate over the next 5 years?
• When do you expect to break even?
• How much cash will you burn until you get there?
• What’s the impact of a change in pricing (say 15%) on your margins?
• What is your average customer acquisition cost?

You should include here your 3 financial statements (income statement, balance sheet and cash flow statement). This means you must forecast:

• The number of covers (customers or orders) over time ;
• Your expected revenue ;
• Operating costs to run the business ;
• Any other cash flow items (e.g. capex, debt repayment, etc.).

When projecting your revenue, make sure to sensitize pricing, cost of raw materials (food supplies) and your sales volume. Indeed, a small change in these assumptions may have a significant impact on your revenues and profits.

7. Use of Funds

This is the last section of the business plan of your fast food restaurant. Now that we have explained what your fast food’s business model and concept are, what is your menu, your marketing strategy, etc., this section must now answer the following questions:

• How much funding do you need?
• What financial instrument(s) do you need: is this equity or debt, or even a free-money public grant?
• How long will this funding last?
• Where else does the money come from? If you apply for a SBA loan for example, where does the other part of the investment come from (your own capital, private investors?)

If you raise debt:

• What percentage of the total funding the loan represents?
• What is the corresponding Debt Service Coverage Ratio ?

If you raise equity

• What percentage ownership are you selling as part of this funding round?
• What is the corresponding valuation of your business?

Use of Funds

Any business plan for a fast food restaurant should include a clear use of funds section. This is where you explain how the money will be spent.

Will you spend most of the loan / investment in paying your employees’ salaries and the inventory? Or will it cover mostly the cost for the lease deposit and the renovation?

For the use of funds, we also recommend using a pie chart like the one we have in our financial model template where we outline the main expenses categories as shown below.

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Fast Food Restaurant Business Plan

Planning on starting a fast food restaurant? It can be an excellent way to create a niche business, serve a diverse customer base, and make a great career in the food service industry, but you need detailed planning for it.

That’s where you need a business plan; it will not only help you secure funding but will also provide a roadmap for seamless business operations.

Need help writing a business plan for your fast food restaurant business? You’re at the right place. Our fast food restaurant business plan template will help you get started.

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
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How To Write A Fast Food Restaurant Business Plan?

Writing a fast food restaurant business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the whole business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business:

Start your executive summary by briefly introducing your business to your readers.

Market Opportunity:

Products and services:.

• For instance, your products and services may include menu items, combo meals, takeout and delivery services, combo meals, and catering services.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your restaurant. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

• Vegetarian fast food restaurants
• Pizza chains
• Mexican fast food restaurants
• Asian fast food restaurants
• Sandwich shops
• Fried seafood restaurants

Describe the legal structure of your fast food restaurant, whether it is a sole proprietorship, LLC, partnership, or others.

Mission Statement:

Business history:.

• Additionally, If you have received any awards or recognition for excellent work, describe them.

Future Goals:

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

• For instance, young adults, millennials, and busy professionals can be an ideal target market for a fast food restaurant.

Market size and growth potential:

Competitive analysis:, market trends:.

• For instance, there is an increasing demand for healthier food options; explain how you plan to cater to this growing market.

Regulatory Environment:

Here are a few tips for writing the market analysis section of your fast food business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Fast Food Menu:

Beverages and desserts:.

• For instance, dramatic style involves using longer & thicker lashes for a glamorous look.

Food Preparation and Safety Measures:

This section should explain your food preparation process, cooking methods, and how your business aligns with food safety regulations.

Special Services:

In short, this section of your fast food restaurant plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP):

• For example, fresh and quality ingredients, unique menu items, sustainability, and ethical practices could be some of the great USPs for a fast-food restaurant.

Pricing Strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your fast food restaurant business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your fast food restaurant, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Operational process:, equipment & machinery:.

• Explain how these technologies help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your fast food restaurant’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founders/CEO:

Key managers:.

• It should include key executives, master chefs, senior management, and other department managers (e.g. operations manager.) involved in the fast food restaurant operations, including their education, professional background, and any relevant experience in the food industry.

Organizational structure:

Compensation plan:, advisors/consultants:.

Mentioning advisors or consultants in your business plans adds credibility to your business idea.

This section should describe the key personnel for your fast food restaurant, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

• This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing Needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the restaurant industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your fast food restaurant business plan should only include relevant and important information supporting your plan’s main content.

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This sample fast food restaurant business plan will provide an idea for writing a successful fast food restaurant plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our fast food restaurant business plan pdf .

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Frequently asked questions, why do you need a fast food restaurant business plan.

A business plan is an essential tool for anyone looking to start or run a successful fast food restaurant business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your fast food restaurant.

How to get funding for your fast food restaurant business?

There are several ways to get funding for your fast food restaurant business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your fast food restaurant business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your fast food restaurant business plan and outline your vision as you have in your mind.

What is the easiest way to write your fast food restaurant business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any fast food restaurant business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our   business plan software .

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Fast Food Business Plan Template & Guidebook

Starting a fast food business can be one of the most lucrative endeavors for entrepreneurs. With the right planning and guidance, any aspiring restauranteur can build a successful eatery and create a long-lasting enterprise. The #1 Fast Food Business Plan Template & Guidebook provides invaluable insight into setting up a business, organizing finances, marketing effectively, and achieving success in the fast food industry. Unlock the secrets of this dynamic market with this essential guide!

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• How to Start a Profitable Fast Food Business [11 Steps]
• 10+ Best & Profitable Fast Food Business Ideas [2023]
• List of the Best Marketing Ideas For Your Fast Food Business:

How to Write a Fast Food Business Plan in 7 Steps:

1. describe the purpose of your fast food business..

The first step to writing your business plan is to describe the purpose of your fast food business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a fast food business:

Our mission at [Business Name] is to provide delicious and convenient fast food items to our customers in an atmosphere of friendliness and speed, while ensuring that employees are treated with respect and dignity.

2. Products & Services Offered by Your Fast Food Business.

The next step is to outline your products and services for your fast food business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your fast food business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your fast food business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your fast food business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

Form an LLC in your state!

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a fast food business?

In order to run a Fast Food business, you will need the following equipment, supplies, and permits:

• Commercial kitchen equipment such as ovens, fryers, grills, etc.
• Food ingredients such as meat, vegetables, and other food products
• Restaurant furniture such as tables, chairs, counters etc.
• Cleaning supplies such as dishwashing detergent and scrub brushes
• Food storage containers
• A serving line or counter to serve customers
• A POS system or cash register
• Permits from applicable federal, state and local governments (such as tax licenses and health permits)

5. Management & Organization of Your Fast Food Business.

The second part of your fast food business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your fast food business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Fast Food Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a fast food business varies based on many different variables, but below are a few different types of startup costs for a fast food business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your fast food business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your fast food business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your fast food business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Fast Food Business Plans:

Why do you need a business plan for a fast food business.

A business plan is an essential tool for starting and running a successful fast food business. It outlines all the important aspects of the business such as the goals, market analysis, financial projections and budgeting, marketing strategies, key personnel and operations. Having a detailed business plan shows potential investors that you have done your research, thought through all the necessary details, and are serious and organized about starting your fast food business. Additionally, it helps you better understand your customer base and how to satisfy their needs.

Who should you ask for help with your fast food business plan?

You should consult a professional business planner or a qualified business consultant for assistance with developing a business plan for your fast food business. Additionally, you may benefit from seeking out the advice and guidance of a local Small Business Administration (SBA) member or other local services that offer assistance to small businesses.

Can you write a fast food business plan yourself?

Yes, you can write your own fast food business plan. The process is relatively straightforward, but can be time consuming. A basic fast food business plan typically includes the following sections: Executive Summary, Company Overview, Market Analysis, Competitive Analysis, Product/Service Offering, Marketing Plan, Operations Plan, Financial Plan and Appendices. Each section should include information about your company's mission and goals, target market and industry trends, strategies for success and potential risks. You should also consider including projections for future growth of your business and how you might address any potential challenges.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

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How to write a business plan for your fast food restaurant.

Starting a fast food restaurant is a great idea because it offers customers quick and convenient meal options, and it can be a profitable business with the right marketing and operational strategies.

But, before that, you need a business plan.

A business plan is essential for any new project, especially when starting a fast food restaurant. It should include a detailed overview of your business goals and objectives, a financial plan, and a marketing strategy. A business plan is the best way to ensure your venture is successful and profitable.

In short, a good business plan will help ensure the profitability of your fast food restaurant .

What should be outlined in the business plan for a fast food restaurant? What's the ideal arrangement for the structure? What are the recommended financial benchmarks to incorporate? How can I write a business plan quickly and effectively without sacrificing quality?

Stay with us: we will answer all these questions!

Additionally, it's worth noting that you have the option to avoid starting your business plan from scratch.

You can download our business plan for a fast food restaurant and customize it to fit your needs.

Elaborating a business plan for a fast food restaurant

Should you consider writing a business plan for your fast food restaurant.

Yes, you should consider writing a business plan for your fast food restaurant.

Creating an effective business plan will help you to:

• learn about the fast food restaurant market
• stay in the know about current trends and infuse them into your project
• highlight what makes a fast food restaurant competitive
• understand customers' fast food preferences and convenience expectations to serve quick and satisfying meals
• find a great unique value proposition for your quick-service eatery
• identify competitive advantages and disadvantages
• find relevant competitive advantages for your fast food restaurant
• find a business model that will lead you to profitability
• develop and execute a winning strategy that spans short and long-term objectives
• assess potential risks involved in operating a fast food restaurant, such as foodborne illnesses, high employee turnover, and customer satisfaction

Our team has created a business plan for a fast food restaurant that is designed to make it easier for you to achieve all the elements listed.

How to structure a business plan for a fast food restaurant?

Inside a business plan, you'll find a treasure trove of important information and details. It must be presented in a structured format, to make easy to read and digest.

When we made our business plan for a fast food restaurant , we made sure to outline it properly.

We have 5 sections (Opportunity, Project, Market Research, Strategy and Finances) in total.

1. Market Opportunity

The introductory section has been named "Market Opportunity".

Access relevant data and metrics for the fast food restaurant, assisting you in analyzing the opportunities and challenges within this industry.

We make it a priority to keep this section constantly updated with fresh data.

2. Project Presentation

In the "Project" section, you can present your fast food restaurant, outlining the menu options you offer, quick service model, affordable pricing, convenient location, drive-thru or delivery options, and the unique value proposition that delivers tasty and satisfying fast food meals with speed and efficiency.

Also include a short description about yourself at the end of this section.

Explain your passion for providing quick and delicious meals, your understanding of fast-food concepts, and how you plan to create a convenient and satisfying fast-food dining experience for customers. Highlight your menu offerings, your commitment to using quality ingredients, and your dedication to delivering speedy service and exceptional customer satisfaction that caters to the fast-paced lifestyle of your customers at your fast food restaurant.

In our business plan, you'll see written content. Adjust it to fit your concept precisely.

3. Market Research

Then, there is the "Market Research" section.

This section describes the target audience for your fast food restaurant.

It includes a comprehensive analysis of competitors in the fast food industry and emphasizes your restaurant's unique menu and competitive advantages.

A tailored SWOT analysis is provided as well.

4. Strategy

In the "Strategy" section, you'll find a comprehensive 3-year development plan, outlining all the necessary initiatives to make your fast food restaurant highly profitable.

Additionally, there is a marketing strategy for a fast food restaurant, a way to manage risks, and a completed Business Model Canvas included in this section.

5. Finances

Lastly, you'll find the "Finances" section, which is dedicated to displaying the financial aspects of your project.

How to elaborate the Executive Summary for a fast food restaurant?

The Executive Summary presents a compact overview of the business plan of your fast food restaurant.

Don't exceed 2 pages, including only the critical information.

This document is meant to get the reader interested in your business plan.

In the Executive Summary of your fast food restaurant, provide answers to these questions: what are your project's strengths? who are your customers? have you researched the competition? do you have any competitive advantages? who are you? what will you do with the cash you're asking?

How to do the market analysis for a fast food restaurant?

The market study of your fast food restaurant helps you grasp the external factors impacting your establishment. These include understanding customer demands in terms of cuisine, the level of competition you face in the neighbourhood and potential competitive advantages to implement.

By conducting a thorough market analysis, a fast food restaurant can beat the other F&B businesses. This allows them to improve their menu options, pricing strategies, and marketing campaigns, which leads to better food quality, happier customers, and a bigger market share in the fast food industry.

Here's what we've incorporated into the "Market Research" section of our business plan for a fast food restaurant :

• recent data and statistics about the fast food restaurant industry, including fast food consumption habits, menu preferences, and market growth
• a list of potential customer segments for a fast food restaurant
• the competitive analysis
• the potential competitive advantages for a fast food restaurant

The key points of the business plan for a fast food restaurant

What's the business model of a fast food restaurant, business model of a fast food restaurant.

A fast food restaurant's business model centers around providing quick service and convenient food options to customers. The restaurant typically offers a limited menu of affordable, ready-to-eat meals. Revenue is generated primarily

Business model vs Business plan

Be clear on the distinction between "business plan" and "business model."

A business model describes how a company generates income and operates successfully.

In a business plan, you outline your business model employing a framework referred to as the Business Model Canvas.

Rest assured, there is a Business Model Canvas (already completed) in our business plan for a fast food restaurant .

How do you identify the market segments of a fast food restaurant?

Market segmentation for your fast food restaurant involves dividing your potential customers into different groups based on their dining preferences, demographics, and dining occasions.

These categories may include factors such as burger lovers, health-conscious consumers, families, or customers seeking quick and convenient meals.

By segmenting your market, you can offer a menu and dining experience that caters to each segment's specific preferences. For example, you might provide a variety of burger options and meal combos for burger lovers, offer a range of healthy and low-calorie choices for health-conscious consumers, create family-friendly meal deals and play areas for families, or focus on fast and efficient service for customers seeking quick and convenient meals.

Market segmentation allows you to effectively target your marketing efforts, deliver a consistent and satisfying dining experience, and build customer loyalty within each customer segment by providing a tailored fast food experience.

In the business plan for a fast food restaurant , you will find a comprehensive market segmentation that will help you better understand your potential customers.

How to conduct a competitor analysis for a fast food restaurant?

It's clear that you won't be the only fast food restaurant in your market. There are other establishments offering quick and convenient dining options to customers.

When crafting your business plan, it's important to thoroughly study your competitors' attributes, strengths, and weaknesses.

Pay attention to their weaknesses (such as inconsistent food quality, slow service, or lack of menu variety).

Why should you focus on these factors? Because these weaknesses can impact the customer experience at fast food restaurants. By addressing these points, you can provide quick and friendly service, offer a delicious and varied menu, and maintain high standards of cleanliness, positioning your fast food restaurant as a popular choice for convenient and satisfying meals.

It's what we call competitive advantages—enhancing them is crucial for a standout business.

Here are some examples of competitive advantages for a fast food restaurant: quick service and short wait times, diverse menu options, affordable pricing, consistent food quality, efficient drive-thru or online ordering system, convenient locations.

How to draft a SWOT analysis for a fast-casual restaurant?

A SWOT analysis can help identify potential opportunities and threats to the success of a fast food restaurant.

As you can guess, there is indeed a completed and editable SWOT matrix in our business plan for a fast food restaurant

The strengths for a fast food restaurant

When we use the "S" in SWOT, we're talking about Strengths, which are the project's internal assets or key strengths.

For a fast food restaurant, possible strengths could include convenience, affordability, variety, and speed of service.

The weaknesses for a fast food restaurant

When we use the "W," we're talking about Weaknesses, which are the areas or aspects of the project that could use some improvement.

In the case of a fast food restaurant, potential weaknesses could include inconsistent food quality, slow service times, and lack of healthy menu options.

The opportunities for a fast food restaurant

The letter "O" denotes Opportunities in SWOT, signifying the potential advantages or favorable external conditions for the project.

In the case of a fast food restaurant, potential opportunities could include offering delivery services, introducing healthier menu options, expanding into other markets, and creating customer loyalty programs.

The threats for a fast food restaurant

The "T" in SWOT symbolizes Threats, indicating the potential risks or unfavorable conditions that the project needs to mitigate.

How to elaborate a marketing strategy for a fast-casual restaurant?

A marketing strategy is a fundamental aspect of a business plan as it lays out how a business will entice customers and generate income.

Developing an effective marketing approach will help your fast food restaurant connect with customers who crave quick and delicious meals on the go.

Hungry customers won't flock to your fast food restaurant without effective marketing and appealing menu offerings.

Have you considered implementing creative marketing initiatives for your fast food restaurant? Organize theme nights or special promotions, collaborate with food delivery platforms to expand your reach, and leverage social media influencers or food bloggers to showcase your mouthwatering menu items and attract hungry customers.

Don't stress if you're feeling stuck on ideas for your project's marketing strategy.

How to make financial projections for a fast-casual restaurant?

A successful business plan requires comprehensive financial data in order to accurately forecast future performance.

As you prepare your business plan, it is important to include revenue forecasts for your fast food restaurant.

The revenue forecast must be clear and make sense to anyone reviewing it.

Our financial plan for a fast food restaurant is straightforward and equipped with automated checks, enabling you to validate and adjust your assumptions easily. This way, we make sure you're building solid financial projections.

Without a doubt, you'll need to come up with a basic budget for starting your fast food restaurant. Make sure to include every expense (by the way, they are all listed in the financial plan we've made).

The break-even analysis is a crucial tool in your financial plan, providing insight into whether your fast food restaurant will generate profits or not.

• Choosing a selection results in a full page refresh.
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How it works

How to Write a Restaurant Business Plan in 2024 (Step by Step Guide with Templates)

A restaurant business plan is a framework that guides you to plan and forecast every element of restaurant management and operations.

This includes anything from your restaurant's menu design , location, financials, employee training , and a lot more.

Creating a solid business plan is important, as it helps:

• Transform your restaurant ideas into reality.
• Boosts entrepreneurial success by 16% (Harvard Business Study) .
• It equips you to navigate challenges before they arise.
• Attracts potential investors.

Planning is key to restaurant success. Without a plan, you're more likely to join the 26% of restaurants that fail within a year.

Create a business plan to set yourself up for success.

Here's how to get started. 

What is a restaurant business plan? 

Before writing a business plan, it is important to understand its fundamentals.

It serves as a roadmap for starting and running your restaurant , making it easy for outside parties, such as investors, to understand your objectives, vision, and plan of action for your restaurant.

The length and level of detail of business plans vary, ranging from brief synopses to large papers. Investors can benefit from clear insights and additional information provided by beginning with a concise plan and working their way up to a detailed one.

In short, a thorough description of the resources allocated to the success of your restaurant should be included in your business plan.

Steps to include in your business plan 

Your restaurant and mission statement needs to reflect your brand and goals, but you don't have to start from scratch.

The Eat App Restaurant Business Plan template , created by industry professionals and packed with insider information, is your go-to manual for creating a profitable business plan.

Your finalized business plan should have 11 essential elements, no matter how you write it. Continue reading below. 

1. Executive summary

A restaurant business plan should always begin with an executive summary. Why?

• 80% of venture capitalists say they read the executive summary first.
• 62% of investors say they would not continue reading a business plan if the executive summary did not capture their interest.
• A strong executive summary can increase the likelihood of securing funding by up to 40%.

An executive summary not only acts as the introduction to your restaurant business plan samples but also as a summary of the entire idea.

The main aim of an executive summary is to draw the reader (oftentimes an investor) into the rest of your business plan.

The executive summary also helps you envision the identity of your restaurant which essentially shapes the customer experience and sets you apart from competitors.

To establish a distinct identity, you need to focus on c ommon elements of an executive summary, including:

• A mission statement  
• Proposed concept development
• Cuisine selection
• The overall execution
• The potential costs
• Expected return on investments (ROI)

Let's take a more in-depth look at the concept development, cuisine selection, and mission statement.

Further reading

• How to write a restaurant executive summary

Concept Development

Selecting the type of restaurant, service style, and atmosphere is the first step towards creating a unique dining experience. Whether you envision a sample menu for a:

• cozy, intimate bistro
• bustling quick-service deli
• fast-casual restaurant
• fine dining establishment

Your concept should reflect your passion and expertise in the industry.

Cuisine Selection

The cuisine you select for your restaurant can significantly influence its success.

Choosing the appropriate cuisine is vital for distinguishing your establishment from competitors and attracting your target market.

To make an informed decision, consider factors such as:

• Market demand
• Expertise and passion
• Ingredient availability
• Competition
• Profitability
• Cultural fit
• Seasonality
• Dietary restrictions and trends

In the highly competitive restaurant industry, keeping track of current and emerging cuisine trends can be a significant advantage.

Creating a mission statement

A well-constructed mission statement communicates the purpose, values, and goals of your restaurant to potential investors and customers alike.

A mission statement serves as a guiding light for decision-makers and employees, fueling their efforts to achieve your restaurant’s objectives.

To create an impactful mission statement, consider the following steps:

• Identify the purpose of the restaurant.
• Contemplate the brand’s image.
• Account for the target audience.
• Incorporate company values.
• Ensure brevity and comprehensiveness.

Related content:  How to Write a Restaurant Mission Statement  

Remember, your mission statement should not only differentiate your restaurant from competitors but also resonate with your target market .

2. Company description

This is where you carefully introduce the company in the restaurant business plan. Include the name of the restaurant you are launching in this field along with its address, phone number, and other important information. Then, also include the owner's information as well as a synopsis or explanation of their background. The restaurant's legal position and its short- and long-term objectives should be outlined in the second section of the company description. To demonstrate your understanding of the changes in the local food business and the reasons why the most independent restaurant investors will be successful in this market, please submit a brief market research.

Here's an example of the page layout:  

Company Description

Restaurant Name: [Restaurant Name]

Location: [Restaurant Address]

Contact: [Restaurant Phone Number] | [Restaurant Email Address]

Owner: [Owner Name]

Experience: [Owner Name] has over [Number] years of experience in the restaurant industry. They have worked in various roles, including [List of Roles]. They are passionate about food and creating a memorable dining experience for their guests.

Legal Standing: [Restaurant Name] is a [Type of Legal Entity] registered in [State/Province].

3. Market analysis

The market analysis portion of the restaurant business plan is typically divided into three parts.

3.1 Industry analysis

What is your target market? What demographics will your restaurant cater to?

This section aims to explain your target market to investors and why you believe guests will choose your restaurant over others.

Comprehending your target market is key to customizing your restaurant offerings to their preferences and needs.

By diving into demographics, preferences, dining habits, and trends, you can fine-tune your concept and marketing strategy to reach and appeal to your target audience effectively.

An example of analyzing your target market

  Comprehending your target market is key to customizing your restaurant offerings to their preferences and needs.

Demographics and preferences

Identifying your primary target market involves considering factors such as:

For example, a neighborhood with a high concentration of families might prefer a family-friendly restaurant with a diverse menu catering to various age groups and dietary preferences.

Conversely, a trendy urban area with a predominantly young and affluent population may gravitate towards upscale dining experiences and innovative cuisine.

Cultural and ethnic backgrounds also have a significant impact on restaurant preferences, with people from different backgrounds having distinctive tastes and customs that influence their dining choices.

By thoroughly understanding the demographics and preferences of your target market, you’ll be better equipped to create a restaurant concept that resonates with them and ultimately drives success.

Dining habits and trends

As the restaurant industry continues to evolve, staying informed about dining habits and trends is crucial for adapting your offerings and attracting customers.

For example, the rise of online ordering and delivery services has significantly influenced dining habits, with many consumers seeking the convenience of having their meals delivered to their doorstep.

Health trends have also had an impact on dining habits, with an increasing number of individuals seeking healthier options when dining out.

• How to find your restaurant's target market

3.2 Competition analysis

It's easy to assume that everyone will visit your new restaurant first, so it is important to research your competition to make this a reality.

What restaurants have already established a customer base in the area?

Take note of everything from their prices, hours, and service style to menu design to the restaurant interior.

Then explain to your investors how your restaurant will be different.

3.3 Marketing analysis

Your investors are going to want to know how you plan to market your restaurant. How will your marketing campaigns differ from what is already being done by others in the restaurant industry?

How do you plan on securing your target market? What kind of offers will you provide your guests? Make sure to list everything.

The menu is the most important part of a restaurant's debut. Your restaurant wouldn't be able to operate without it.

You most likely don't have a final draft at this time, but you should aim to create a mock-up for your restaurant business plan. You can choose a design that you can envision yourself using and add your logo to the mock-up.

• Top Free Restaurant Menu Makers

There are several resources available online if you need assistance with menu design or don't want to hire a designer.

But the price should be the most important component of your sample menu. The cost research you've completed for investors ought to be reflected in your prices. They will have a clearer idea of your restaurant's intended price range as a result.  You'll quickly see how important menu engineering can be, even early on.

5. Employees

The company description section of the restaurant business plan briefly introduces the owners of the restaurant with some information about each. This section should fully flesh out the restaurant's business plan and management team.

The investors don’t expect you to have your entire team selected at this point, but you should at least have a couple of people on board. Use the talent you have chosen thus far to highlight the combined work experience everyone is bringing to the table.

6. Restaurant design

The design portion of your restaurant business plan is where you can really show off your thoughts and ideas to the investors. If you don’t have professional mock-ups of your restaurant rendered, that’s fine.

Instead, put together a mood board to get your vision across. Find pictures of a similar aesthetic to what you are looking for in your restaurant.

The restaurant design extends beyond aesthetics alone and should include everything from restaurant software to kitchen equipment. 

7. Location

The location you settle on for your restaurant should be well aligned with your target market (making it easier to cater to your ideal customer) and with your business plans.

At this stage in the process, it's not uncommon to not have a specific location in mind - but you should at the very least have a few options to narrow down.

Pro Tip: When you approach your investors about potential locations, make sure to include as much information as possible about each venue and why it would be ideal for your brand. 

Example for choosing an ideal location

Choosing the ideal location for your restaurant is a pivotal decision that can greatly influence your success. 

To make the best choice, consider factors such as foot traffic, accessibility, and neighborhood demographics.

By carefully evaluating these factors, you’ll be better equipped to maximize visibility and attract your target market.

Foot traffic and accessibility

Foot traffic and accessibility are important factors in selecting a location that will attract customers and ensure convenience.

A high-traffic area with ample parking and public transportation options can greatly increase the likelihood of drawing in potential customers.

Additionally, making your restaurant accessible to individuals with disabilities can further broaden your customer base and promote inclusivity.

Neighborhood demographics

Analyzing neighborhood demographics can help you determine if your restaurant’s concept and cuisine will appeal to the local population.

Factors such as income levels, family structures, and cultural diversity can all influence dining preferences and habits.

By understanding the unique characteristics of the neighborhood, you can tailor your offerings and marketing efforts to resonate with the local community.

Conducting a market analysis can be a valuable step in this process.

To gather demographic data for a particular neighborhood, you can utilize resources such as the U.S. Census Bureau’s American Community Survey and reference maps.

Armed with this information, you can make informed decisions about your restaurant’s concept, menu, and pricing, ensuring that your establishment is well-positioned for success within the community.

Conducting market research will further strengthen your understanding of the local demographic.

8. Market overview

The market overview section is heavily related to the market research and analysis portion of the restaurant business plan. In this section, go into detail about both the micro and macro conditions in the area you want to set up your restaurant.

Discuss the current economic conditions that could make opening a restaurant difficult, and how you aim to counteract that. Mention all the other restaurants that could prove to be competition and what your strategy is to set yourself apart.

9. Marketing

With restaurants opening left and ride nowadays, investors are going to want to know how you will get word of your restaurant to the world.

The next marketing strategy and publicity section should go into detail on how you plan to market your restaurant before and after opening. As well as any plans you may have to bring a PR company on board to help spread the word.

Read more: How to write a restaurant marketing plan from scratch

10. External help

To make your restaurant a reality, you are going to need a lot of help. List any external companies or software you plan on hiring to get your restaurant up and running.

This includes everything from accountants and designers to suppliers that help your restaurant perform better, like POS systems and restaurant reservation systems .

Explain to your other potential investors about the importance of each and what they will be doing for your restaurant.

11. Financial analysis

The most important part of your restaurant business plan is the financial section . We would recommend hiring professional help for this given its importance.

Hiring a trained accountant will not only help you get your own financial projections and estimates in order but also give you a realistic insight into owning a restaurant.

You should have some information prepared to make this step easier for the accountant.

He/she will want to know how many seats your restaurant has, what the check average per table will be, and how many guests you plan on seating per day.

In addition to this, doing rough food cost calculations for various menu items can help estimate your profit margin per dish. This can be achieved easily with a free food cost calculator. 

• Important restaurant metrics to track

A well-crafted restaurant business plan serves as a roadmap to success, guiding every aspect of the venture from menu design to employee training.

By carefully considering each component of the plan, aspiring restaurateurs can increase their chances of securing funding, attracting customers, and achieving their long-term goals.

Remember, a restaurant business plan is not just a document to satisfy investors; it is a living tool that should be revisited and updated regularly as the business grows and evolves.

By staying committed to the plan and adapting it as needed, restaurateurs can ensure that their culinary dreams have a solid foundation for success.

Growth Marketing Manager at Eat App

Saif Alnasur used to work in his family restaurant, but now he is a food influencer and writes about the restaurant industry for Eat App.

Reviewed by

Nezar Kadhem

Co-founder and CEO of Eat App

He is a regular speaker and panelist at industry events, contributing on topics such as digital transformation in the hospitality industry, revenue channel optimization and dine-in experience.

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Fast Food Restaurant Business Plan Sample

Published May.22, 2015

Updated Apr.22, 2024

By: Brandi Marcene

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Table of Content

Fast food flow chart – guick Service with a Smile

The fast food industry is booming, generating over 191 billion dollars in annual revenue and employing more than 10 percent of the U.S. workforce. The fast dining operations a fast food restaurant make up a segment of the dining industry called Quick Service Restaurants (QSR). Despite the fact the industry has already grown quite large, it business continuity plan checklist to expand as enterprising entrepreneurs develop new concepts and menus that are presented in the fast food restaurant business plan sample.

Quick Service with a Smile

Say “fast food” and most people think of hamburger eating establishments with drive-through windows. Yet, the QSR industry is much broader today, offering a variety of concepts and styles, and methods for the ordering and delivery of menu items. The legacy dining companies like McDonald’s, Burger King, and Wendy’s continue to thrive, but new eateries are appearing that expand the quick meal concept.

Recipe for success opening fast food restaurant

Originally, quick service places were walk-in establishments where customers went to the counter and ordered mostly pre-prepared items off a menu posted on the wall or at the drive-through. This basic style has bloomed into a variety of arrangements that include:

• Drive through window ordering only
• Order by phone or online and have the order ready for pick-up or request delivery
• Walk along a buffet style ingredient bar and request specific items
• Street vendors
• Food trucks and carts
• Fast casual (aka limited service or quick casual)
• Mall locations and kiosks

In every case, it is convenience and speed of service that places a dining establishment into the quick service eatery category. Price used to be one of the factors, but that is not necessarily true anymore. There are upscale QSRs today where the price of meals compete with regular dining places.

The QSR will have certain other characteristics:

• Limited menu with quick-fix selection
• No or minimal table service
• Counter service
• Fast service
• Almost identical menus within a chain

Fast casual adds a bit of a twist to the quick meal concept. The limited service dining places are included in the QSR industry, but they are really positioned in between the traditional sit-down and true fast food eateries. Quick causal has a menu that is more customized with a greater item selection of non-processed items, and they offer minimal table service. For example, patrons may order a grilled chicken salad at the counter, and it is delivered to the table. If customers want something else, they must go to the counter and ask for it.

Entrepreneurs interested in starting a new operating concern will need to consider all of the current styles and determine which will work best for the type of menu that will be offered at startup. On the other hand, there may be a brand new concept just waiting for development in the marketing plan for fast food restaurant.

Technology is having an impact on the QSR industry. For example, there are already dining places where customers can walk into the faster service eatery, order items on a digital screen at a kiosk, and then pick up the completed order at the counter. As technology advances, the QSR industry is eagerly adopting new technologies, and that could lead to new concepts.

The first step to an ideal business plan restaurant – come up with a concept

Creative entrepreneurs seem to have no limit to their imagination. Subway serves a sandwich selection and provides a small dining section. McDonald’s is family-friendly with many of the locations offering a playground. California Pizza Kitchen serves a lot more than pizza. The Cheesecake Factory offers over 250 menu items every day that are made fresh daily. Chipotle offers a trendy version of Mexican-inspired menu items.

There seems to be an endless variety of concepts – Indian themed foods, protein smoothies, chicken or chicken salad only, hot dogs, multi-course meals to go, Chinese food, ice cream, fish only, roast beef only, tacos, sandwiches only, salads, yogurt, trendy coffee concoction, and on and on it goes. Some eateries specialize based on their preparation methods, like The Cheesecake Factory.

The concept and the menu are naturally closely tied together. A gourmet hot dog diner would probably not choose a Chinese décor, for example. Everything must blend together which is one reason it is so important to complete one of the fast food restaurants business plans . This is a document that takes the entrepreneur step-by-step through the process from concept to financials. If certain elements do not mesh well, it will become apparent during the development process.

Before opening fast food restaurant consider trends

One of the challenges of being a restaurant owner is staying ahead of market trends. Consumer tastes and preferences change, and the eatery that does not stay on top of those trends could find itself losing customers to the next new concept. Trends come and go, but the following offers an idea of the kind of features modern and informed consumers are looking for on the menu or in food preparation.

• Only Fair Trade drinks served
• Only locally produced ingredients purchased
• Healthy salad options
• Organic food
• Low calorie options for favorite foods or low calorie options added to the higher calorie menu
• Only grilled and never fried menu items
• No processed foods
• Changing menus to reflect current health research
• Special diet menu items like gluten free foods, ingredients safe for diabetics, or heart healthy foods

Dining establishments must be much more transparent today as to what they serve, how it is prepared, the calorie count, the food content, and how ingredients are sourced. Price counts too, but not as much as it used to, depending on the type of dining establishment started. A dollar menu is popular at some establishments, but would not be popular at others because the concept does not support such inexpensive foods. The dollar menu is also quite impractical for most eateries because such a low-priced menu would not cover expenses.

Another trend is enabling customers to order via their smartphones and tablet computers, or via a website. Will the new enterprise be technology enabled? It is one way to differentiate the startup and especially appeal to the digital natives – the Millennials and Gen Z – who expect to use their technology for almost everything.

Elements of Success fast food business plan

Every successful operation has to consider certain critical factors directly related to success. Some are more important than others. One such factor is the location. Putting a hot dog stand next door to the country club that has a dining room may not generate enough revenue. Put that same hot dog stand on a downtown corner, near buildings where thousands of busy people are working in offices, or in a local mall, and lunch and/or dinner sales are going to be high.

On the other hand, a place with a drive-through window that serves biscuits for breakfast and hamburgers for lunch and dinner will want a location that has high traffic flow, especially at mealtimes. The location is also influenced by available lease space, required building modifications, and the monthly lease rate. Of course, the entrepreneur can also build a place from the ground up with the understanding that it will take a lot more startup capital.

Setting the Menu and Prices

Another important and related element is hours of operation which influences the meals that will be served. Will the fast service menu cover breakfast and lunch, lunch and dinner, or all three meals?

The menu must be more varied the more meals that are served. The hours of operation also impacts the required staffing level which in turn impacts operational expenses.

Franchise for start fast food?

Some entrepreneurs choose to buy a franchise. They do so because of the advantages a franchise offers, but never make the mistake of thinking a franchise guarantees success. That is not true. Establishing and growing a franchise takes a significant financial investment and real effort. Advantages include:

• The right to use the brand name which already has market familiarity
• Startup that is turnkey ready
• Access to in-depth training
• Availability of a well-developed operational model
• Access to tested marketing strategies
• Ability to access the knowledge of the corporate personnel
• Sometimes, easier access to capital through the franchising company

Instant brand recognition is a real asset to a fledgling enterprise. Consumers are already familiar with the menu, services, quality, and even the physical layout. People who search out chains appreciate the level of familiarity they have with the operation.

However, the chain operation is also subject to getting its reputation damaged when other franchisees perform poorly. There are millions of people who have had one bad dining experience and refuse to ever try any other restaurant in the same chain. Some go online and post comments like, “Don’t ever try any XYZ restaurant.” It is guilt by association.

All the advantages come with a price in the form of franchise fees which can be quite hefty. The ongoing support is the ROI for paying the fees in a timely manner. The franchise restaurant is not a good choice for an entrepreneur that wants to be in total control of things like hours of operation, menu, vendors, service level, marketing, and so on. Franchisors have a lot of restrictions, and the owner must be willing to play by corporate rules.

Operational and Strategic Planning

Getting ready for startup fast food business.

One of the best ways to understand how to write a high quality roadmap for success is to look at a fast food restaurant business plan sample. Most examples are written to an audience that includes investors and the owner, but always the owner. This is a document that addresses every critical element of the concern, creating a steady path of sustainability. Thousands of people start successful fast food operations every month, but it is not successful by accident.

When the final fast food restaurant marketing plan pdf is published, it contains all the elements of success. It proves the entrepreneur has carefully worked through the details, thought through what is needed to run a smooth enterprise, and identified what it will take to achieve sustainability. A successful startup is no small feat and never happens by accident. All the reasons a food operation is likely to fail are considered and addressed. The reasons include:

• Lack of adequate information about the competition
• Selecting a poor location
• Poorly designed fast food restaurant marketing strategies
• Lack of skilled staff or inadequate staffing
• Inadequate cash flow
• Difficulties obtaining the correct ingredients
• Poorly prepared food

With so many reasons contributing to potential failure, it is easy to start thinking this type of fast service enterprise is too risky. Yet, new operating enterprises are opened all the time, and many become the new fast service chains using the popular franchise model.

This is why it is important to write a document that does not skip steps. For example, the fast food restaurants marketing strategies can play a big role in driving customers to the restaurant. However, the marketing section of the planning document is just one section of several. A high quality document is thorough and attractive to readers, including potential investors.

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Writing fast food restaurant business plan

Ready to write a planning document? The standard sections include the following information:

• Executive Summary – The short summary gets right to the point as to what the fast service company will involve and what makes it unique. This is like a snapshot that captures the essence of the new company, providing a profile and stating the goals. It may also name the amount sought from investors or the amount of the bank loan requested.
• Company Description – This section summarizes the basics about the company. What is the concept? What can customers expect to find when they walk in the door? What is the décor or theme? What type of food will be served and during what hours? Who will own the startup? Are their partners? Where will the operation be located and in what kind of facilities?
• Management – This section offers a profile of the management. Small food establishments are often initially managed and operated by the owner. Larger ones with extended hours will need more than one manager to oversee staff. Who will manage the ongoing concern, and what are their qualifications, including education and experience? What is the management structure? How much will managers be paid?

This section also discusses the personnel plan. One of the many challenges the owner faces is keeping the operation adequately staffed. High turnover can quickly cause customer service problems. How will the management ensure it can keep positions filled and employees trained? Is there a need for a cook, cashier, counter staff, and maintenance or cleaning staff? How many shifts must be covered?

• Products and Services – This is the section where all the research effort into the menu and the sources of ingredients comes together. Provide a description of the products, giving details about the menu, ingredients, customer services, strategies for keeping the menu relevant and updated, and other information as necessary. Services can include things like delivery services or catering packages. Also, how will the ingredients be sourced, and what are the strategies for ensuring an uninterrupted flow? Are there reliable vendors lined up with contracts ready to be put in place?
• Industry, Competitor, and Market Analysis – Remember that one of the reasons for operational failure is due to lack of information about the competition. Every entrepreneur should do in-depth research on the local industry and competition. If unfamiliar with how to do this kind of research, have an experienced consultant conduct the research.

This section describes the industry, narrows the market, names the targeted market, presents the market characteristics, and defines a competitive pricing structure. Specifically, what is the target market, and what are the market needs? The competitive analysis is quite detailed. It addresses market share, barriers to market entry, market needs, and the potential for future competitors to enter the scene. One way to present the information is to do a table layout comparing various characteristics between competitors, on elements like theme, pricing, food quality, hours of operation, etc.

This is also a good place to describe the trends that impact the fast service industry and the market. That description is followed by a description of the specific trends the startup will encompass in its growth strategies.

• Marketing Strategies – The fast food restaurant marketing strategies sample demonstrates the overall path forward to get brand recognition and to grow the startup. The fast food operation needs a steady flow of customers – new and returning. In this section the owner discusses the strategy for penetrating the market and communicating with the market. What kind of promotions and advertising will be conducted? Is there a website that can be turned into a marketing tool? If the operation will sell catering packages or deliver lunches, for example, there is a need for a sales strategy to reach potential customers.

Marketing encompasses price, product, place, and promotion – the 4 Ps. Address each of the Ps, and the startup will be on its way to success.

• Financial Projections – Many entrepreneurs need help preparing this section. It is based on the market analysis and the operational setup. Developing prospective financial data is challenging because there is no historical data to rely on. The statements to include are the profit/loss statements, cash flow statements, balance sheets, and capital expenditure plans. The SBA recommends doing monthly or quarterly financial projections for the first year as a minimum. Another four years of projections are usually included also, but the numbers can be on a quarterly or annual basis.

Also included in this section of the business plan sample for fast food restaurant is any other useful financial information, like ratios, breakeven analysis, and trend analysis. Graphs are beneficial to readers. Also, what startup funding is needed, and what are the targeted sources? Is the owner investing personal funds?

Quality really does count when preparing the document. It counts for the startup owner and for potential investors. This is a living, breathing document too. Once the fast food restaurant business plan pdf is completed, it should not be banished to a drawer or left to linger in old work processing files. The document needs regular updating to keep the business on track.

If unfamiliar with how to prepare such a beneficial document, the most important step you can take is getting professional consulting help. There is too much at risk to take any chances with potential success.

Download Fast Food Restaurant Business Plan Sample in PDF

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Fast Food Business Plan Template

Fast food operations plan.

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes  include all of the tasks involved in running your fast food business such as serving customers, training employees, procuring supplies, keeping the store clean, etc.

Long-term goals  are the milestones you hope to achieve. These could include the dates when you expect to serve your 10,000th customer, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch a new location.

FAST FOOD BUSINESS PLAN OUTLINE

• Fast Food Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan
• 10. Appendix
• Fast Food Business Plan Summary

Start Your Fast Food Plan Here

Other Helpful Business Plan Articles & Templates

Fast Food Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

• Fast Food Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan

Fast Food Business Executive Summary

Business overview.

Jay & Ray’s Big Burgers & Fries is a new fast food start-up located in St. Louis, Missouri. The menu will include a variety of exceptionally large burgers that are freshly made using locally sourced meat and vegetables from local St. Louis establishments. There is also a wide variety of different types of french fries to accompany the delectable burgers. The fast food restaurant will be located in a busy intersection of a highly trafficked area of St. Louis. It will be surrounded by big box retail and grocery shopping, chain restaurants, and other businesses that are frequented by locals.

The design of Jay & Ray’s Big Burgers & Fries will be comfortable and convenient in order to attract all residents of St. Louis. The demographic will be residents of the community that come from all different backgrounds and income levels. It will be family-friendly, trendy, and offer a seating area that is able to accommodate multiple seating options. Jay & Ray’s Big Burgers & Fries will also include a drive-thru for those who elect to take their food and drinks to go.

Products Served

The following are the products to be offered by Jay & Ray’s Big Burgers & Fries:

• Just a Plain Ol’ Big Burger
• Avocado Big Burger
• Veggie Big Burger
• Double Bacon Big Burger
• Green Chile Hot n’ Spicy Big Burger
• Kiddos Big Burger
• Traditional French Fries
• Curly Fries
• Sweet Potato Fries
• Parmesan Herb Fries
• Spicy Sriracha Fries
• Assorted non-alcoholic beverages

Customer Focus

Jay & Ray’s Big Burgers & Fries will target all residents living in and around St. Louis. It will appeal to students, families, retirees, white collar, blue collar, and government employees. Because the food is moderately priced compared to other fast food establishments, all income levels will be able to enjoy the delicious offerings of Jay & Ray’s Big Burgers & Fries.

Management Team

Jay & Ray’s Big Burgers & Fries is owned and operated by best friends, Jay Brusco and Ray Coleman. Jay is the culinary component of the business, a local chef that has had a successful culinary career working at various fine dining restaurants. Ray is the business component as he has been successful as a wealth manager in St. Louis. The two friends have dreamed of opening up their own business for the past five years and have worked and studied strategy in order to ensure a thriving and sustainable fast food operation.

Jay will manage the kitchen operations of Jay & Ray’s Big Burgers & Fries. He will train and oversee the cooks, manage inventory, place food and drink orders, deal with the local food vendors, and ensure the highest customer satisfaction with the food.

Ray will oversee all administrative, accounting, and tax obligations for the business. He will train the cashiers on proper cash handling and customer service. Ray will also ensure that the highest level of customer service is being met daily and for every customer who walks in the door and goes through the drive-thru.

Success Factors

The following success factors will set Jay & Ray’s Big Burgers & Fries apart from the competition:

• Fresh made to order burgers that are locally sourced from St. Louis meat and vegetable establishments.
• The buns are baked on-site daily and are the softest and most flavorful bun in town.
• Convenient location: Jay & Ray’s Big Burgers & Fries will be located in a highly-trafficked intersection that is easy to drive in and out of on any given day.
• Customers get bang for their buck. The menu items will be typical of bistro-type dishes and sizes served at a fast food price.

Financial Highlights

Jay & Ray’s Big Burgers & Fries is seeking $165,000 in debt financing to open its start-up fast food restaurant. The funding will be dedicated for the build-out and design of the restaurant, kitchen, and drive-thru as well as  cooking supplies and equipment, working capital, three months worth of payroll expenses and opening inventory. The breakout of the funding is below:

• Fast Food Restaurant Build-Out and Design – $80,000
• Kitchen supplies and equipment – $40,000
• Opening inventory – $5,000
• Working capital (to include 3 months of overhead expenses) – $15,000
• Marketing (advertising agency) – $25,000

The following graph outlines the pro forma financial projections for Jay & Ray’s Big Burgers & Fries:

Money blog: Greggs to open new stores in towns across UK - is yours one?

UK bank closures hit a milestone today, marking a "seismic shift" in the industry. Is more expensive steak really better for you? Read about this and all the latest consumer and personal finance news in the Money blog - and leave a comment or your money problem in the box below.

Friday 17 May 2024 09:00, UK

• 'Seismic shift' as number of bank branch closures passes 6,000
• New Greggs stores to open in these locations
• Drivers hit by 'unfairly high margins' on fuel

Essential reads

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• The rise of Michelin starred 'fast food'
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• Cheap Eats:  Michelin-star chef reveals his top steals in London - including an unbeatable sub sandwich
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• Best of the Money blog - an archive

Ask a question or make a comment

By James Sillars , business reporter

A lack of strong corporate updates did for the FTSE 100 on Thursday.

A flat end to the day has been followed by a flat end to the week, with the index falling almost 0.1% to 8,433 in early deals on Friday.

Very little around for investors to ponder.

Developments this morning included pharmaceutical firm GSK saying it had raised £1.25bn from selling its entire remaining stake in Haleon.

The consumer healthcare firm was spun out of GSK almost two years ago.

One other announcement of note came from Sainsbury's.

It revealed a five-year strategic partnership with Microsoft that will see generative AI used to boost personalised shopping experiences for consumers, improve search functions and make staff working practices more efficient.

The financial terms were not disclosed. Its shares were 0.4% higher.

Away from the equity markets, it's worth taking a quick look at how oil is finishing the week.

Brent crude is trading above $83 a barrel on evidence of rising demand.

Prices at these levels should not have an impact at the fuel pumps but small recent declines in average costs could be reversed if the upwards oil price trend continues.

Greggs will open eight stores in the next few weeks, as the company continues its expansion plans 

The bakery said it would open a total of 180 new branches before the end of this year. 

We were told earlier this year that the famous sausage roll-seller would open new stores in London, Cambridge and Sale, but Greggs has now revealed where its next eight new branches will be. 

Here are the locations of the eight new sights, revealed by the bakery to The Sun:

• Saffron Walden, Market Place, England
• Bangor, Carnarfon Road, Wales
• Birmingham Prime Park, England
• Brierley Hill, Merryhill, England
• Consett Delves Lane Drive Thru, County Durham, England
• Edinburgh, 60-61 Seafield Road, Scotland
• Glasgow, Argyle St, Scotland
• Porth, U3C Geilligron IE, Wales

Drivers are suffering from "unfairly high margins" on fuel sales, Energy Secretary Claire Coutinho has been warned.

In a letter to the cabinet minister, the RAC said the Competition and Markets Authority (CMA) must be given the power to take "meaningful action" against companies charging too much for petrol and diesel.

The average retailer margin - the difference between the amount they pay for fuel and the pump price - has been above 18p per litre for diesel since 7 May and is nearly 12p per litre for petrol, RAC head of policy Simon Williams wrote.

The long-term average for both fuels is 8p.

The RAC believes if retailers charged "fairer" margins, the average price of a litre of petrol and diesel would be around 145p, down from the current prices of 150p per litre for petrol and 157p per litre for diesel.

Mr Williams said the current margins being charged by larger retailers in particular were "extremely unfair on drivers struggling to get by in the cost of living crisis". 

"It's very concerning to see fuel margins at such high levels, particularly as this is happening under the close eye of the CMA and while retailers are voluntarily sharing their forecourt prices with the intention of increasing competition," he said.

The RAC spokesman added that the situation would only be improved in the long-term if the CMA took "meaningful action against retailers whose margins are deemed not to be mirroring significant reductions in the cost of wholesale fuel".

It can be hard to balance the demands of eating well without spending a lot.

In this series, we try to find the healthiest options in the supermarket for the best value - and have enlisted the help of  Sunna Van Kampen , founder of Tonic Health, who went viral on social media for reviewing food in the search of healthier choices.

In this series we don't try to find the outright healthiest option, but help you get better nutritional value for as little money as possible.

This time we're looking at meat. 

"When it comes to which type of meat you buy, there's a common misconception the more expensive the cut the healthier it is," Sunna says.

"But fatty meat stores more nutrients than their lean counterparts - vitamins like A, D, E, and K are fat-soluble and stored in animal fat - so, a fillet steak may contain less nutrients than its fatty cousin," he adds. 

The science

We typically turn towards leaner cuts of meat due to the common belief that saturated fat from animals is something to be avoided. 

"Yet, the latest science suggests that saturated fat and cholesterol may not be as harmful as researchers once thought they were," Sunna says.

He points to a  2020 review  in the National Library of Medicine that looked at several studies on saturated fat and heart disease - and found that the association between the two appeared to be weak.

That being said, a large amount of fat in your diet is in no way advisable - but don't be afraid to introduce fattier cuts. 

Sunna swears by mincemeat - preferring it to steak if choosing the fattier kind. 

Most supermarkets sell somewhere between 5-20% versions - and Sunna urges shoppers to put the higher percentages in their baskets. 

"Mince beef with higher fat content isn’t just about the added fat-soluble vitamins; it's also about what comes with it," he says.

"The added tendons, ligaments and connective tissue in mince beef provides collagen."

Collagen is a protein - full of amino acids that supports the structure of your skin, hair, and nails. 

It also plays a vital role in maintaining the integrity of your joints and connective tissues. 

"By choosing mince beef with 20% fat, you're getting a broader nutritional profile, including those collagen benefits," he says. 

Using prices from major supermarkets, Sunna compares his the money and the health for major beef products... 

• Fillet steak: Around £35/kg, it's the most expensive cut and doesn't provide as many health upsides as other, cheaper options
• Ribeye steak : Around £24/kg, with added fat that offers more fat-soluble vitamins.
• Rump steak: Around £15/kg, it’s one of the most economical ways to steak and that nice rind of fat will give you the added nutrition.
• Steak mince beef 5% fat: Around £7/ kg, it's premium mince but at over half the price of steak, making a great affordable option, but the lower fat content is only really good for reducing the calories.
• Mince beef 20% fat: Priced at about £5/kg, it's one of the most affordable options that gives you the most health upside - with all the added fat-soluble vitamins, omega 3s and collagen. 

"Swapping a fillet steak a week to 20% mince could save you £182.52 a year and you'd be increasing your nutrition intake considerably," Sunna says.

"Not only does mince beef save you money, but it also provides a versatile base for countless dishes - burgers, meatballs, bolognese, tacos -the possibilities are endless."

Organics and grass-feds

"Whilst all unprocessed meat is healthy, there are benefits to the quality of your meat," Sunna continues. 

"Typically, a local grass-fed cut of meat has higher omega-3 fatty acids which are beneficial for heart and brain health - up to 6x more  in fact than feed-lot cattle," he adds. 

These can often be far more expensive, however. 

"Choosing between fillet steak and mince beef doesn't have to be a battle of indulgence versus health - both have their unique nutritional benefits, but when it comes to a cost-effective, nutritious option, mince beef with 20% fat takes the win," he says.

The nutritionist's view, from Dr Claire Shortt, lead scientist at  FoodMarble ...

While it's fine to consider cheaper cuts of beef over say filet mignon, it's best to moderate red meat intake given potential links to certain cancers. 

Processed meats are more problematic again, especially from a bowel or stomach cancer perspective. In fact, the World Health Organisation classifies them as a Class I carcinogen (i.e. "known to cause cancer"). 

Read more from this series... 

The number of UK bank branches that have closed forever passes 6,000 today, according to the consumer group Which?

Which? said eight Barclays branches were shutting their doors today, taking the total by the end of the day to 6,005.

This equates to more 60% of the bank branch network since Which? began tracking closures in 2015.

The eight Barclays closures relate to branches in Alperton in Wembley, Andover in Hampshire, Bangor in County Down, Bracknell in Berkshire, Hornchurch in Essex, Inverness in the Highlands in Scotland, Liverpool and Streatham in London.

Barclays has closed 1,216 branches, according to Which?

NatWest Group, which comprises NatWest, Royal Bank of Scotland and Ulster Bank, has closed 1,360 branches and Lloyds Banking Group, made up of Lloyds Bank, Halifax and Bank of Scotland, has shut 1,146 sites, the consumer group said.

Which? said 200 closures by various banks were already scheduled for the rest of 2024.

Currently, 24 more bank branch closures have been scheduled for 2025, although more are expected to be announced later this year and next, it added.

While millions of consumers have made the switch to banking digitally, there remains a significant number of people who are not yet ready or willing to make that jump, underscoring the need for accessible alternatives, Which? said.

Sam Richardson, deputy editor of Which? Money, said the closures showed a "seismic shift" had taken place in terms of our banking habits and the character of the British high street.

"While some may hardly notice the closure of their local branch as they seamlessly switch to online banking, for others reliant on face-to-face services, the impact can be disastrous," he said.

Landlords selling properties "represent the single biggest threat to renters", according to the UK's landlord association.

Government data shows 5,790 households were threatened with homelessness between October to December last year due to receiving a notice to end an assured shorthold tenancy (this ends a person's tenancy).

And the National Residential Landlords Association (NRLA) has said 45% have been left needing help because their landlord planned to sell the property in the second half of 2023.

Separately, data from Rightmove found that 50,000 rental properties were needed to bring the supply of rental homes back to pre-pandemic levels.

Ben Beadle, chief executive of the NRLA, said the only answer was to "ensure responsible landlords have the confidence to stay in the market and sustain tenancies".

He said it was "vital" the Renters Reform Bill, which is currently being debated in the House of Lords, "worked for landlords as well as tenants".

"Landlords selling up is the single biggest challenge renters face," Mr Beadle said.

Around 16% of high net worth shoppers have cut spending on luxury goods, research shows - with Burberry among the companies seemingly taking a hit.

Data from wealth management firm Saltus , which surveyed 2,000 Britons who had assets of more than £250,000, found 16.29% of respondents had cut down on their personal spending in response to the current high interest rate environment and/or the impact of the rising cost of living.

And 15.78%, said they had cut down on luxury items and designer clothes. 

Meanwhile, just 9.42% of respondents said the current environment had not impacted their lifestyle.

The figures follow data this week from designer store Burberry - which reported a 34% drop in annual operating profit.

Mike Stimpson, partner at Saltus, said high net worth individuals were having to "prioritise spending on essential costs including mortgages and supporting their families". 

"While this reduction is not limited entirely to personal spending on luxury items, it is inevitable that brands like Burberry feel the impact, although different businesses will clearly respond differently to these pressures," he said.

The Department for Work and Pensions (DWP) is hiring 2,500 "external agents" to crackdown on "benefit cheats".

The extra staff will check millions of Universal Credit claims for accuracy as part of the government's new fraud plan.

Combined with the DWP's own internal agents tackling fraud, this will take the headcount to nearly 6,000 people.

In addition to this, the DWP is introducing a new civil penalty to punish fraudsters, and investing £70m into advanced data analytics to catch those who "exploit the natural compassion and generosity of the British people".

Work and pensions secretary Mel Stride, said: "We are scaling up the fight against those stealing from the taxpayer, building on our success in stopping £18bn going into the wrong hands in 2022-23.

"With new legal powers, better data and thousands of additional staff, our comprehensive plan ensures we have the necessary tools to tackle the scourge of benefit fraud."

With the new 15 hours a week free childcare funding coming into effect this week for children aged between 9-23 months, research shows grandparents still play a key role in helping with costs.

In April, all two-year-olds from eligible working families became entitled to 15 hours free childcare each week. 

And as of this week, eligible working parents of children aged between 9-23 months are also able to apply to claim the same from September.

The government plans to increase this to 30 hours a week from September 2025.

However, grandparents still play a key role and therefore are still likely to be called upon for help from parents, according to data from the finance firm SunLife .

Data shows that half of the UK's 14 million grandparents provide childcare for their grandchildren during the working week and this rises to 55% of those with grandchildren under the age of one.

On average, the UK's grandparents spend between 22-24 hours a week providing free childcare for grandchildren under three-years-old.

So how much are grandparents saving their families and what if they were paid?

Research suggests grandparents are saving parents around £250 a week in childcare costs on average - this means that collectively, grandparents are saving their families £96bn in equivalent childcare costs every year. 

SunLife's grandparent salary calculator, which uses the average pay for the many roles grandparents are taking to calculate what their "grandparent salary" would be, has also found that if grandparents were paid for the 22 hours a week they would receive an annual salary of £13,188.

Victoria Heath, chief marketing officer at SunLife, said it was   "no wonder" one in five grandparents felt their children would struggle financially without their help.

She said research showed that 13% of grandparents felt they were relied on too much for childcare, and 14% loved doing it but felt it was too much at their age.

"Having said that, most (59%) grandparents who do provide childcare say they love helping out, so it is likely they will still play a key role, because whether they are still 'needed' or not, they are certainly still wanted, and most are more than happy to do it," Ms Heath added.

How can you apply for the 15 hours free childcare?

To apply for the funding you'll need the following: 

• National Insurance number;
• Unique Taxpayer Reference (UTR), if you're self-employed;
• the UK birth certificate reference number of any children you're applying for;
• the date you started or are due to start work.

Then, you'll need to go onto the gov.uk website and start an application.

It usually takes 20 minutes to apply and once your application has been approved, you'll get a code for free childcare to give to your childcare provider.

Mortgage possession actions have continued to rise and are currently above the previous year's levels, according to data from the Ministry of Justice .

The latest data shows mortgage claims, orders, warrants and repossessions have continued their gradual upward trend and claims are at their highest since 2019.

When compared to the same quarter in 2023, mortgage possession claims increased from 4,035 to 5,182 - this is a rise of 28%.

Meanwhile, mortgage orders increased from 2,532 to 3,019, warrants from 2,636 to 2,881 and repossessions by county court bailiffs from 729 to 759.

Landlord possession claims also increased from 23,389 to 24,874 when compared to the same quarter last year.

Craig Fish, director at Lodestone mortgages and protection, told Newspage things "need to change and quickly before it's too late".

"Though this data makes hard reading and is extremely worrying, it's not unexpected due to the significantly higher interest rate environment in which borrowers now find themselves," he said.

And Ben Perks, managing director at Orchard Financial Advisers, said he was "concerned these figures will continue to rise". 

He told Newspage: "The Bank of England seems totally oblivious to the plight of the average mortgage borrower, but hopefully this data will kick their hesitancy to drop the base rate firmly into touch. The time to act is now."

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