how to write a case study nz

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A report is written to inform a particular audience about the results of an investigation or work. Report writing is an important skill in many fields.

What is a report?

A report is a written presentation of factual information based on an investigation or research. It outlines what was done and what was discovered. This information is then analysed and used to make decisions or solve problems. A report is presented in sections with headings so that information can be easily located and understood.

Reports form the basis for solving problems or making decisions, often in the subjects of business and the sciences. The length of reports varies; there are short memorandum (memo) reports and long reports. Most often you will be asked to write a long report.

What's the difference between a report and an essay?

A report can be distinguished from an essay by:

Having more structure than an essay, while still allowing you some freedom in deciding on the organisation of sub-sections within the main sections.

Headings that indicate the sections, such as an introduction, discussion, and conclusion.

Each section of a report can stand alone and be read as independent units of text.

The conclusion is objective and unbiased, and reasoned logically from the discussion and evidence contained within the body of the report.

What makes an effective report?

An effective report is:.

Clear, concise and accurate

Easy for the audience to understand

Appropriate for the audience

Well organised with clear section headings

Avoid the use of the first person

In formal reports, you are not permitted to use the word “I”, except in a Personal Comment section. Here are some suggested workarounds:

Types of reports

Reports follow a standardised format. This allows the reader to find the information easily and focus on specific areas. The examples below outline the general structure of the reports you may be asked to write, summarises the main headings used and outlines the purpose of each section.

Keep in mind that the format, sub-headings and terminology required in your report will vary, depending on the requirements of the task and the report’s content. Check with your teacher and consult the marking guide for specific instructions regarding the structure and content of your report.

The following sections cover some of the most common types of report:

Memorandum (memo) or short reports

Schematic or tabulated reports.

In-depth research reports

Business reports

Case study reports.

Memo reports are usually one page in length and have three basic parts:

Introduction - This introduces the purpose or problem to be investigated

Body - Information (findings), often set out under subheadings and/or numbers

Conclusions - Suggestions for a particular action or lack of action to be taken

Memo report template

A memo report will contain these sections. Download an editable version below.

To: [Audience] From: [Person and/or Department issuing the memo] Date: [Date Sent] Subject: [Subject of the Memo]

Introduction - This introduces the purpose or problem to be investigated Get to the point in the opening paragraph. Keep things simple and short. Make it easy and fast to read.

Body – Information (findings), often set out under subheadings and/or numbers Summarize any historical or contextual information needed to support the opening paragraph.

Conclusion – Suggestions for a particular action or lack of action to be taken.

CC: (Send copies to anyone affected by the memo.) Attachments: (List any attachments to the memo. Only list items referred to in the body of the memo.)

Memorandum template

Schematic or tabulated reports are an extended version of the memo report and begin with the same headings. They are usually about 2-3 pages long.

Though the sections in a schematic or tabulated report roughly correspond to the basic/short report structure, it could also include tables, graphs, an executive summary, a letter of transmittal, references, and appendices.

Research reports

Research reports are usually 2000 words or longer and follow a similar basic report structure with some additions. They are read by a variety of people from professional, technical and scientific experts in the field, to managers and non-experts.

Scientific and technical reports are concerned with:

How the research was done

What the results are

The discussion of those results

Recommendations and conclusions

Research report template

You can use and adapt the template below for a technical or research report.

Report Template

The title page contains:

- Document title

- Document Subtitle

- Your name/s

- Course and assessment

The title page is not part of the word count.

Use the summary section to type your executive summary. Keep it brief and to the point.

An executive summary should be such that a reader can get the “gist” of what your report is about without having to read it in detail. It identifies the purpose and most important features of the work, and states the main conclusion. If appropriate, it might also include the main recommendations.

Use language like “This report investigates …”, “This report shows how …”, etc.

(Not part of the word count)

The Acknowledgments section is a very brief note to thank anyone who has been especially important in assisting you in the process of the project and report. It is ok to write in the first person in this section.

For example, I would like to thank...

The table of contents shows the section headings, subheadings and page numbers of the report.

The introduction is a brief paragraph or two about the purpose of your report, and the key information you need to express about why you are doing it and how you plan to go about it.

It prepares readers for the topic of the report and helps orient them to the scope of the report. If your audience is unlikely to know a lot about the topic, then you may need to explain concepts and acronyms here.

The background section explains your topic and what you knew about it before you embarked on your investigation.

The background elaborates on the introduction section. It also outlines in some detail what you see as the “problem” or main issue, and why you are carrying out this work. In some cases you may have already covered this in your introduction, so you may be able to omit this section.

The literature review section may or may not be required. If your report covers a mainly research-type project, then you will probably require a literature review.

This looks at published sources that already exist about your topic of interest and what they have to say about the topic. Always use correct citation style.

The methodology section will probably be quite long and will cover your explanation of your plan or design for your investigation.

It may include many subheadings, and will probably include concept diagrams. Remember to use bullets and numbering for lists of ideas as appropriate.

The implementation/results section will explain in detail how you went about implementing your planned work if it is a technical report, or how you went about investigating your area of interest if it is a research report.

This section also outlines the outcomes, i.e. the results of your work, but does not analyse the outcomes. It may include many subheadings, and will probably include diagrams, tables and images, depending on your topic.

The discussion is where you analyse the results of your work.

It will involve a detailed discussion about your findings, whether they were what you expected, and any major issues that arose out of your work. You may require subheadings in this section.

The conclusion should be a relatively short overview of the main ideas that have come out of your work.

The aim is to summarise everything that has gone before. Never introduce new information here. It is ok to repeat key information but try to re-word it so that it is not identical to the text used in the other sections.

If your project allows for this, use the personal comment section to briefly outline your experience in doing the work and what it might lead to in the future. It’s ok to use the first person in this section.

The reference list contains all of the sources that you have actually cited in your report.

The bibliography contains all of the sources that you have not actually cited in your report, but have used as general sources of information for your own learning.

If there are no additional sources (you have cited all of them), then a bibliography will not be necessary.

The appendices contain all of the information that supports your report, but is not actually included in the body of the report.

Examples of this would include detailed diagrams, screen shots of software, detailed results of questionnaires, etc. Use subheadings as required.

Customise as needed

Some teachers require specific kinds of formatting. Typical formatting specified will include margin width and line spacing. Adjust these as necessary. The downloadable template below includes the above headings, but you may want to re-word them or delete those that do not apply to your report.

Notes on the template

The MS Word template above already includes section breaks and page breaks, and already uses heading styles and outline numbering for headings and subheadings. You can view these by turning on paragraph marks:

A business report conveys information to assist in decision-making. The report is the means to present this gathered information.

Visit the Business reports page for more information.

A case study is a description of a real life problem or situation which requires you to analyse the main issues involved. These issues need to be discussed and related to the academic literature and/or research findings on the topic and conclusions then drawn about why the situation occurred and how best to respond to it.

Why do we write case study reports?

A case study is a way to apply the theoretical knowledge gained from the academic literature to real life situations that you may encounter in your work. Case studies are often used to not only illustrate what you have learned and retained in class, but also to provide you with valuable hands-on experience.

Writing a case study reports enables you to:

Analyse the issues in a real life situation

Apply the knowledge gained from your academic reading and research

Draw conclusions about how to respond as a professional to that situation.

How to write a case study report

Before you start writing, you need to carefully read the case study and make a note of the main issues and problems involved as well as the main stakeholders (persons or groups of persons who have an interest in the case).

Use these steps to structure your ideas and help you write a case study report:

Introduction: Introduce the main purpose of the case study and briefly outline the overall problem to be solved.
Description: Write a brief description of the case under discussion giving an outline of the main issues involved. Always assume that your reader knows nothing of the assignment task and provide enough information to give a context for your discussion of the issues.
Discussion: Discuss the issues raised one by one, using information gained from your research of the academic literature and your own experience.
An outline of the issue and its implications for, or relationship to, different stakeholders
How that issue links to theories or research in the academic literature
Suggested solutions or ideas
Evaluation of the solutions or ideas for this particular case
Conclusion and Recommendations: Finally, sum up the conclusions that you have come to and give recommendations to resolve the case. Give reasons for your recommendations.

Case study resources

Writing a case study
How an engineering case study report is organised
Recognising report sections activity

Case study report checklist

Formatting a report.

There are some basic formatting requirements for good presentation of a report.

These include:

Page numbers
Headers and footers
Using heading styles
Outline numbering
Bullets and numbering
Table of contents
Page breaks

Learn how to format in MS Word

To learn how to format with MS Word try these free tutorials from GFC Global.

Top tips for formatting

Use bulleted lists and numbering to separate main points. Never type your own numbering – use the numbering tool on the home ribbon/paragraph group.
Remember to update your table of contents once you have deleted the first page of the template, and after you have completed typing the report.

Attributions

CPIT. (2011). Report writing. Permission given to use content.

NMIT. (2013). Reports. Permission given to use content.

How to write a case study response. Queensland University of Technology. Licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Australia License .

Writing for success by The Saylor Foundation. (2013). Licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License .

Hero image: Close up of painting by Fiona Art . Licensed under a Pexels.com license.

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Case studies for councils and consultants

Case studies

Case studies help us to apply theoretical ideas to real life.

They are a great way to:

celebrate successful projects, and the people who contributed to them
share repeatable solutions with other professionals for the benefit of New Zealand as a whole
retain valuable institutional knowledge at the end of big projects, before staff retire or move on to other roles.

These reasons to write case studies also apply to the consultancies which work with councils, with the extra advantage of building credibility and attracting clients.

Case studies can take many forms, and are often included in award entries, presentations at conferences, on websites, and in formal publications. They could also be shared on a council’s intranet page.

This article provides a summary of what to include in a case study, followed by suggestions on how to enhance the quality of a case study during the review process.

Acknowledgements: I have adapted Steve Slaunwhite’s case studies writing sequence for the local government context. My suggestions for enhancing your case study (once you have a first draft) were inspired by a LinkedIn post by writer and content specialist Lizzie Davidson .

Elements to include in a case study

1. the challenge.

Content to include: What problem was your council dealing with? Dig out the original problem definition in the report or business case, and rewrite this in a conversational style.

Note: Don’t write a case study like an official report, or as if you are in a job interview and trying to impress the selection panel. It will be much more appealing if you write it as a conversation with an interested colleague in a lunch break … “Here’s what we were dealing with, and this is where we struck a few problems. The best way around them was to … But if we were starting from scratch, I’d probably …”

2. The people

Content to include: Introduce the people involved in the project, and their role in it. This may include councillors, council staff, iwi, consultants, volunteers, and/or an advisory group.

Note: Another option is to reverse this order, beginning with the people and then introducing the challenge.

3. The journey

Content to include: What steps did you take to solve the problem? What other options were investigated – and why weren’t they selected?

Discussing potentially viable options which were considered but not chosen will help other councils which are weighing up a similar range of choices.

You will be able to access this information from the council report which led to the decision to proceed with a project – but you will need to concisely summarise and rephrase this content to avoid getting bogged down.

Note: Providing a hyperlink to a publicly available council report will save you from the temptation to bung in a full options analysis!

4. The discovery

Content to include: How did you develop the preferred option? Did you adapt a process that had worked well in other situations, or did you need to identify new technology or methods?

5. The solution

Content to include: Talk about the preferred option – what does it involve?

6. The implementation

Content to include: How was your solution implemented? Did everything go as planned, or did you have to make some changes along the way? How long did it take?

Be honest about any problems that arose and how these were resolved – this is likely to be one of the most interesting parts of the case study, and will help your readers to avoid making the same mistakes.

Also highlight anything that went spectacularly well.

You can add value in this section by including a clear, step-by-step process, or some key principles to follow. Here’s an example of a six point list from the Just Transitions Guide .

7. The results

Content to include: Explain how the preferred option solved the problem. Be as specific as you can here. If possible, use hard data.

The following examples show how valuable it is to include numbers. They are from page 33 of ‘Sponge Cities – can they help us survive more intense rainfall?’ by Kali Mercier (for WSP and the Helen Clark Foundation).

Note: If you don’t have numbers, consider including quotes from people which show how they are benefiting from the solution.

Now you can sum up your case study with any final reflections on what worked well, and what you would do differently if you were at the beginning of the project.

How to enhance your draft case study

Here are some matters to consider when reviewing your draft case study.

A. Think about your readers

Council staff and consultants are likely to be keen to learn about the technology you trialed, workarounds for problems that occurred, and details about realistic timeframes and budgets.

Question: Is there anything else you can add, to make your case study more useful to your readers?

B. Talk about all contributors

Don’t tell a one-sided story – discuss how different people contributed to the outcomes, or were affected by them. Question: Have you forgotten to mention anyone who played a significant role in the project?

C. Make the information as useful as possible

Consider how to present your information in a way that enables other people to achieve the same results.

Question: Can you sum up your key insights at the end of the case study in a useable format, such as a list of criteria or as a step-by-step process?

D. Identify gaps

Ask someone who has not been involved in the project to review an early draft.

Question (for your reader): What else do you want to know? What sections were vague or boring?

E. Add visual interest

Question: Can you add any photos, diagrams or other images?

Would you like help with a case study?

Please get in touch if you can see the value of case studies, but don’t have time to create them.

I can help you with:

a plan for your case studies, which reflects your primary reason for preparing them and your target audience
interviews with council staff and consultants, and review of written information sources
preparation of case studies.

Phone: 021 215 4698 Email: [email protected]

CASE STUDIES

Methods, Tools & Techniques

A case study is a story about something unique, special, or interesting—stories can be about individuals, organizations, processes, programs, neighborhoods, institutions, and even events…” – Neale, P. Thapa, S. Boyce, C., Preparing a Case Study . Pathfinder International, 2006

A case study involves a detailed examination of a subject (the case), as well as its related circumstances. Case studies provide lessons from projects to see what organisers did and learnt. They reveal what worked, what didn’t, how they did it and what they would do differently next time. This What Works website contains examples of case studies.

A case study is useful when you’re trying to learn from the purpose, process and results. A case study can combine quantitative and qualitative data – the numbers and the descriptive stuff.

HOW IT WORKS

Case studies involve detail – that is, they produce lots of information, which can come from multiple data sources. The sources can include interviews, first-hand observation, surveys and document reviews.

The studies identify a number of data sources. Whoever studies the data, gathers the information, analyses it and draws conclusions.

Here are some elements that are commonly included in a case study:

Circumstances – explain the setting or background.
Information about the situation before the programme or ‘case’ began.
Activities – what was done.
Results – information on achievement or progress.
Complications – stuff that limited and challenged.
Analysis – interpretation and explanation.
The people involved – their views.
Lessons – summarising what was learnt.

LOCAL CASE STUDIES

We have compiled local case studies to help detail how different organisations have used different approaches and tools to evaluate their outcomes.

CORE RESOURCES

Evaluation Support Scotland provides a short guide on case studies tailored for social services.
This site has useful a guide to case studies for programmes and services involving health providers.
This site provides guides and resources for case studies and identifies six different kinds.
This video presents ideas on using case studies to influence public policy – Video : “Case study evaluation as an intervention for promoting equity”.
Case studies provide a way to produce rich, in-depth data.
They can bring work to life by providing real world stories and examples.
Reasons given for progress and change come from a range of different sources.
The insights gained through case studies can be useful to design further research to test conclusions.

Disadvantages and Limitations

Case study data cannot necessarily be generalised.
Usually require significant input from a range of sources and groups that may or may not be easily accessed and willing to participate.
Depending on data sources, it can be difficult to draw a definite cause/effect from case studies.
The selection of cases to study can be biased by the priorities of the organisation or person collecting evidence, potentially to such a degree that the findings can be unreliable or invalid.

How to write a case study — examples, templates, and tools

It’s a marketer’s job to communicate the effectiveness of a product or service to potential and current customers to convince them to buy and keep business moving. One of the best methods for doing this is to share success stories that are relatable to prospects and customers based on their pain points, experiences, and overall needs.

That’s where case studies come in. Case studies are an essential part of a content marketing plan. These in-depth stories of customer experiences are some of the most effective at demonstrating the value of a product or service. Yet many marketers don’t use them, whether because of their regimented formats or the process of customer involvement and approval.

A case study is a powerful tool for showcasing your hard work and the success your customer achieved. But writing a great case study can be difficult if you’ve never done it before or if it’s been a while. This guide will show you how to write an effective case study and provide real-world examples and templates that will keep readers engaged and support your business.

In this article, you’ll learn:

What is a case study?

How to write a case study, case study templates, case study examples, case study tools.

A case study is the detailed story of a customer’s experience with a product or service that demonstrates their success and often includes measurable outcomes. Case studies are used in a range of fields and for various reasons, from business to academic research. They’re especially impactful in marketing as brands work to convince and convert consumers with relatable, real-world stories of actual customer experiences.

The best case studies tell the story of a customer’s success, including the steps they took, the results they achieved, and the support they received from a brand along the way. To write a great case study, you need to:

Celebrate the customer and make them — not a product or service — the star of the story.
Craft the story with specific audiences or target segments in mind so that the story of one customer will be viewed as relatable and actionable for another customer.
Write copy that is easy to read and engaging so that readers will gain the insights and messages intended.
Follow a standardized format that includes all of the essentials a potential customer would find interesting and useful.
Support all of the claims for success made in the story with data in the forms of hard numbers and customer statements.

Case studies are a type of review but more in depth, aiming to show — rather than just tell — the positive experiences that customers have with a brand. Notably, 89% of consumers read reviews before deciding to buy, and 79% view case study content as part of their purchasing process. When it comes to B2B sales, 52% of buyers rank case studies as an important part of their evaluation process.

Telling a brand story through the experience of a tried-and-true customer matters. The story is relatable to potential new customers as they imagine themselves in the shoes of the company or individual featured in the case study. Showcasing previous customers can help new ones see themselves engaging with your brand in the ways that are most meaningful to them.

Besides sharing the perspective of another customer, case studies stand out from other content marketing forms because they are based on evidence. Whether pulling from client testimonials or data-driven results, case studies tend to have more impact on new business because the story contains information that is both objective (data) and subjective (customer experience) — and the brand doesn’t sound too self-promotional.

89% of consumers read reviews before buying, 79% view case studies, and 52% of B2B buyers prioritize case studies in the evaluation process.

Case studies are unique in that there’s a fairly standardized format for telling a customer’s story. But that doesn’t mean there isn’t room for creativity. It’s all about making sure that teams are clear on the goals for the case study — along with strategies for supporting content and channels — and understanding how the story fits within the framework of the company’s overall marketing goals.

Here are the basic steps to writing a good case study.

1. Identify your goal

Start by defining exactly who your case study will be designed to help. Case studies are about specific instances where a company works with a customer to achieve a goal. Identify which customers are likely to have these goals, as well as other needs the story should cover to appeal to them.

The answer is often found in one of the buyer personas that have been constructed as part of your larger marketing strategy. This can include anything from new leads generated by the marketing team to long-term customers that are being pressed for cross-sell opportunities. In all of these cases, demonstrating value through a relatable customer success story can be part of the solution to conversion.

2. Choose your client or subject

Who you highlight matters. Case studies tie brands together that might otherwise not cross paths. A writer will want to ensure that the highlighted customer aligns with their own company’s brand identity and offerings. Look for a customer with positive name recognition who has had great success with a product or service and is willing to be an advocate.

The client should also match up with the identified target audience. Whichever company or individual is selected should be a reflection of other potential customers who can see themselves in similar circumstances, having the same problems and possible solutions.

Some of the most compelling case studies feature customers who:

Switch from one product or service to another while naming competitors that missed the mark.
Experience measurable results that are relatable to others in a specific industry.
Represent well-known brands and recognizable names that are likely to compel action.
Advocate for a product or service as a champion and are well-versed in its advantages.

Whoever or whatever customer is selected, marketers must ensure they have the permission of the company involved before getting started. Some brands have strict review and approval procedures for any official marketing or promotional materials that include their name. Acquiring those approvals in advance will prevent any miscommunication or wasted effort if there is an issue with their legal or compliance teams.

3. Conduct research and compile data

Substantiating the claims made in a case study — either by the marketing team or customers themselves — adds validity to the story. To do this, include data and feedback from the client that defines what success looks like. This can be anything from demonstrating return on investment (ROI) to a specific metric the customer was striving to improve. Case studies should prove how an outcome was achieved and show tangible results that indicate to the customer that your solution is the right one.

This step could also include customer interviews. Make sure that the people being interviewed are key stakeholders in the purchase decision or deployment and use of the product or service that is being highlighted. Content writers should work off a set list of questions prepared in advance. It can be helpful to share these with the interviewees beforehand so they have time to consider and craft their responses. One of the best interview tactics to keep in mind is to ask questions where yes and no are not natural answers. This way, your subject will provide more open-ended responses that produce more meaningful content.

4. Choose the right format

There are a number of different ways to format a case study. Depending on what you hope to achieve, one style will be better than another. However, there are some common elements to include, such as:

An engaging headline
A subject and customer introduction
The unique challenge or challenges the customer faced
The solution the customer used to solve the problem
The results achieved
Data and statistics to back up claims of success
A strong call to action (CTA) to engage with the vendor

It’s also important to note that while case studies are traditionally written as stories, they don’t have to be in a written format. Some companies choose to get more creative with their case studies and produce multimedia content, depending on their audience and objectives. Case study formats can include traditional print stories, interactive web or social content, data-heavy infographics, professionally shot videos, podcasts, and more.

5. Write your case study

We’ll go into more detail later about how exactly to write a case study, including templates and examples. Generally speaking, though, there are a few things to keep in mind when writing your case study.

Be clear and concise. Readers want to get to the point of the story quickly and easily, and they’ll be looking to see themselves reflected in the story right from the start.
Provide a big picture. Always make sure to explain who the client is, their goals, and how they achieved success in a short introduction to engage the reader.
Construct a clear narrative. Stick to the story from the perspective of the customer and what they needed to solve instead of just listing product features or benefits.
Leverage graphics. Incorporating infographics, charts, and sidebars can be a more engaging and eye-catching way to share key statistics and data in readable ways.
Offer the right amount of detail. Most case studies are one or two pages with clear sections that a reader can skim to find the information most important to them.
Include data to support claims. Show real results — both facts and figures and customer quotes — to demonstrate credibility and prove the solution works.

6. Promote your story

Marketers have a number of options for distribution of a freshly minted case study. Many brands choose to publish case studies on their website and post them on social media. This can help support SEO and organic content strategies while also boosting company credibility and trust as visitors see that other businesses have used the product or service.

Marketers are always looking for quality content they can use for lead generation. Consider offering a case study as gated content behind a form on a landing page or as an offer in an email message. One great way to do this is to summarize the content and tease the full story available for download after the user takes an action.

Sales teams can also leverage case studies, so be sure they are aware that the assets exist once they’re published. Especially when it comes to larger B2B sales, companies often ask for examples of similar customer challenges that have been solved.

Now that you’ve learned a bit about case studies and what they should include, you may be wondering how to start creating great customer story content. Here are a couple of templates you can use to structure your case study.

Template 1 — Challenge-solution-result format

Start with an engaging title. This should be fewer than 70 characters long for SEO best practices. One of the best ways to approach the title is to include the customer’s name and a hint at the challenge they overcame in the end.
Create an introduction. Lead with an explanation as to who the customer is, the need they had, and the opportunity they found with a specific product or solution. Writers can also suggest the success the customer experienced with the solution they chose.
Present the challenge. This should be several paragraphs long and explain the problem the customer faced and the issues they were trying to solve. Details should tie into the company’s products and services naturally. This section needs to be the most relatable to the reader so they can picture themselves in a similar situation.
Share the solution. Explain which product or service offered was the ideal fit for the customer and why. Feel free to delve into their experience setting up, purchasing, and onboarding the solution.
Explain the results. Demonstrate the impact of the solution they chose by backing up their positive experience with data. Fill in with customer quotes and tangible, measurable results that show the effect of their choice.
Ask for action. Include a CTA at the end of the case study that invites readers to reach out for more information, try a demo, or learn more — to nurture them further in the marketing pipeline. What you ask of the reader should tie directly into the goals that were established for the case study in the first place.

Template 2 — Data-driven format

Start with an engaging title. Be sure to include a statistic or data point in the first 70 characters. Again, it’s best to include the customer’s name as part of the title.
Create an overview. Share the customer’s background and a short version of the challenge they faced. Present the reason a particular product or service was chosen, and feel free to include quotes from the customer about their selection process.
Present data point 1. Isolate the first metric that the customer used to define success and explain how the product or solution helped to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
Present data point 2. Isolate the second metric that the customer used to define success and explain what the product or solution did to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
Present data point 3. Isolate the final metric that the customer used to define success and explain what the product or solution did to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
Summarize the results. Reiterate the fact that the customer was able to achieve success thanks to a specific product or service. Include quotes and statements that reflect customer satisfaction and suggest they plan to continue using the solution.
Ask for action. Include a CTA at the end of the case study that asks readers to reach out for more information, try a demo, or learn more — to further nurture them in the marketing pipeline. Again, remember that this is where marketers can look to convert their content into action with the customer.

While templates are helpful, seeing a case study in action can also be a great way to learn. Here are some examples of how Adobe customers have experienced success.

Juniper Networks

One example is the Adobe and Juniper Networks case study , which puts the reader in the customer’s shoes. The beginning of the story quickly orients the reader so that they know exactly who the article is about and what they were trying to achieve. Solutions are outlined in a way that shows Adobe Experience Manager is the best choice and a natural fit for the customer. Along the way, quotes from the client are incorporated to help add validity to the statements. The results in the case study are conveyed with clear evidence of scale and volume using tangible data.

The story of Lenovo’s journey with Adobe is one that spans years of planning, implementation, and rollout. The Lenovo case study does a great job of consolidating all of this into a relatable journey that other enterprise organizations can see themselves taking, despite the project size. This case study also features descriptive headers and compelling visual elements that engage the reader and strengthen the content.

Tata Consulting

When it comes to using data to show customer results, this case study does an excellent job of conveying details and numbers in an easy-to-digest manner. Bullet points at the start break up the content while also helping the reader understand exactly what the case study will be about. Tata Consulting used Adobe to deliver elevated, engaging content experiences for a large telecommunications client of its own — an objective that’s relatable for a lot of companies.

Case studies are a vital tool for any marketing team as they enable you to demonstrate the value of your company’s products and services to others. They help marketers do their job and add credibility to a brand trying to promote its solutions by using the experiences and stories of real customers.

When you’re ready to get started with a case study:

Think about a few goals you’d like to accomplish with your content.
Make a list of successful clients that would be strong candidates for a case study.
Reach out to the client to get their approval and conduct an interview.
Gather the data to present an engaging and effective customer story.

Adobe can help

There are several Adobe products that can help you craft compelling case studies. Adobe Experience Platform helps you collect data and deliver great customer experiences across every channel. Once you’ve created your case studies, Experience Platform will help you deliver the right information to the right customer at the right time for maximum impact.

To learn more, watch the Adobe Experience Platform story .

Keep in mind that the best case studies are backed by data. That’s where Adobe Real-Time Customer Data Platform and Adobe Analytics come into play. With Real-Time CDP, you can gather the data you need to build a great case study and target specific customers to deliver the content to the right audience at the perfect moment.

Watch the Real-Time CDP overview video to learn more.

Finally, Adobe Analytics turns real-time data into real-time insights. It helps your business collect and synthesize data from multiple platforms to make more informed decisions and create the best case study possible.

Request a demo to learn more about Adobe Analytics.

https://business.adobe.com/blog/perspectives/b2b-ecommerce-10-case-studies-inspire-you

https://business.adobe.com/blog/basics/business-case

https://business.adobe.com/blog/basics/what-is-real-time-analytics

How to write a case study — examples, templates, and tools card image

Show off your most effective work with a case study.

Promote your business to potential customers with an example of a success story.

What is a case study?

Business case studies present successful examples of past work in order to attract new business. Case studies are a very effective content format — 73% of customers reference case studies before making B2B buying decisions.

A typical case study begins by describing the goal of the project. Then it shows the actions the company took to reach that goal, offering qualitative and quantitative data that demonstrate measurable success. It should come together in a well-designed report or video shared on the company website, in print or across social media channels.

First steps.

Establish the goal..

Decide early on what you want to show with this case study and which individual case would be the best proof of your company’s value. What is it about this project that will inspire people to work with you? Start with the reason the client hired your company. What problem were you asked to solve?

Ask for permission and an interview.

Make sure the client is comfortable with being included in your case study. You’ll be publicly sharing this information, so client approval is essential. While you’re at it, you might ask for an interview or written testimonial. Never underestimate the power of direct quotes from happy clients — 95% of shoppers depend on reviews before making purchase decisions.

Gather evidence.

Collect quantitative data or qualitative research that proves the success of this partnership. Whether it comes in the form of dollars earned, units moved or smiles produced, it’s important to showcase results.

Choose a medium for the case study.

How you present your success story depends on the nature of your business and how much time and energy you’re willing to spend on it.

Case study for web.

Many businesses publish case studies on their websites. As mobile accounts for over 50% of web traffic , using the web to create a case study with responsive design to fit various screen sizes is important. Content on the web also lets you include hyperlinks to services, contact pages and other examples of past work. You can even add motion content in the form of animation or embedded video testimonials.

Case study mock-ups for different mobile devices in Adobe XD

Case study for print.

If you think potential customers would prefer to learn about you through a printed case study, you can always adapt a web-based case study for print and add a downloadable PDF version to your website.

Case study for video.

If you work in media or if video footage is relevant to your work, you should create a video. If your client is willing to be interviewed, record their testimonial and cut it into a compelling video case study.

Tips for writing a great case study.

Tell a good story..

Outline the story and find the narrative arc. What were you hired to do? How did you do it? What background information do you need to include? Get right to the point to draw readers or viewers in and hold their attention.

Use imagery that engages and helps tell the story. Avoid boring your audience with too many dry statistics or hard-to-read charts and graphs. Infographics can show data in an interesting way and drive home the point that your solution was the best solution.

Highlight your results.

As you would with any report , use design elements to make your big achievements stand out. Lean on colour and white space, pull quotes and any imagery that bolsters your case. For video and web case studies, use animation to draw attention to your most important points.

Quote from client within section of a case study

Add a call-to-action.

Direct readers to engage your services, perhaps with a link or phone number connecting them to your sales team. Drive home the impression that you can do for them exactly what you did in the featured project.

Case study examples.

Each of the following examples demonstrates successful case study methods — the types of cases and deliverables that drive new business.

Philly Koji Co. logo design.

In this design-focused case study , designer James Viola tells the story of creating the logo mark for a new company. Viola worked with the business owner to narrow down ideas before moving on to sketches. After a few false starts, they agreed on a direction and moved on to typography and colour exploration. The final result is a unique logo mark, a happy client and a proud designer.

Mobility mobile ticketing app.

This web-based case study uses text, photos, wireframe drawings and screenshots effectively. It presents the challenge clearly, briefly covers the research and then shows the work. From wireframes to design to reception, the proof of this project’s success is clear and directly measured by user ratings of the app.

Virgin Atlantic blog.

This four-page case study is simple and persuasive. With lifestyle photography, use of the brand’s primary colour, one easy-to-read infographic and a pull quote from the stakeholder, this study makes a solid case and backs it up with real data.

MTV Networks global rebrand video.

This case study combines animation, text and video to present Mood Swing, a global rebrand based on emotions. With a single two-minute video and a single data point highlighting success (the 2019 Clio award), this case study gets right to the point. It’s a colourful, high-energy presentation of the new MTV.

Arizona Office of Tourism.

This four-minute video case study pairs voice-over narration and music with beautiful images of the Arizona landscape, commercial clips and shots of billboards and print ads. The narrator acknowledges the difficulties of promoting tourism during times of national strife and economic downturn and shows how the agency, Moses Inc., overcame those obstacles. Through creative use of Adobe Premiere Pro and Photoshop, they transformed road signs into infographics proving their success.

Grand Rapids Public Museum.

This video case study demonstrates the success of creating a mobile app to lead scavenger hunts throughout the museum. A museum employee narrates the video and describes why the project works well. And a testimonial of a twelve-year-old app user offers a unique proof point.

Put your best foot forward.

A platform like Adobe Creative Cloud for teams is one option for case study work. With apps like Adobe InDesign to lay out the pages of your case study, Adobe Stock to find images and design templates and Premiere Pro to include high-quality video, you can best exhibit all of your company’s past successes. Access to assets and data across your team will help you efficiently create a case study that brings in the business.

Find creative ways to grow your business.

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Methodology
Case Study | Definition, Examples & Methods

Case Study | Definition, Examples & Methods

Published on 5 May 2022 by Shona McCombes . Revised on 30 January 2023.

A case study is a detailed study of a specific subject, such as a person, group, place, event, organisation, or phenomenon. Case studies are commonly used in social, educational, clinical, and business research.

A case study research design usually involves qualitative methods , but quantitative methods are sometimes also used. Case studies are good for describing , comparing, evaluating, and understanding different aspects of a research problem .

When to do a case study, step 1: select a case, step 2: build a theoretical framework, step 3: collect your data, step 4: describe and analyse the case.

A case study is an appropriate research design when you want to gain concrete, contextual, in-depth knowledge about a specific real-world subject. It allows you to explore the key characteristics, meanings, and implications of the case.

Case studies are often a good choice in a thesis or dissertation . They keep your project focused and manageable when you don’t have the time or resources to do large-scale research.

You might use just one complex case study where you explore a single subject in depth, or conduct multiple case studies to compare and illuminate different aspects of your research problem.

Prevent plagiarism, run a free check.

Once you have developed your problem statement and research questions , you should be ready to choose the specific case that you want to focus on. A good case study should have the potential to:

Provide new or unexpected insights into the subject
Challenge or complicate existing assumptions and theories
Propose practical courses of action to resolve a problem
Open up new directions for future research

Unlike quantitative or experimental research, a strong case study does not require a random or representative sample. In fact, case studies often deliberately focus on unusual, neglected, or outlying cases which may shed new light on the research problem.

If you find yourself aiming to simultaneously investigate and solve an issue, consider conducting action research . As its name suggests, action research conducts research and takes action at the same time, and is highly iterative and flexible.

However, you can also choose a more common or representative case to exemplify a particular category, experience, or phenomenon.

While case studies focus more on concrete details than general theories, they should usually have some connection with theory in the field. This way the case study is not just an isolated description, but is integrated into existing knowledge about the topic. It might aim to:

Exemplify a theory by showing how it explains the case under investigation
Expand on a theory by uncovering new concepts and ideas that need to be incorporated
Challenge a theory by exploring an outlier case that doesn’t fit with established assumptions

To ensure that your analysis of the case has a solid academic grounding, you should conduct a literature review of sources related to the topic and develop a theoretical framework . This means identifying key concepts and theories to guide your analysis and interpretation.

There are many different research methods you can use to collect data on your subject. Case studies tend to focus on qualitative data using methods such as interviews, observations, and analysis of primary and secondary sources (e.g., newspaper articles, photographs, official records). Sometimes a case study will also collect quantitative data .

The aim is to gain as thorough an understanding as possible of the case and its context.

In writing up the case study, you need to bring together all the relevant aspects to give as complete a picture as possible of the subject.

How you report your findings depends on the type of research you are doing. Some case studies are structured like a standard scientific paper or thesis, with separate sections or chapters for the methods , results , and discussion .

Others are written in a more narrative style, aiming to explore the case from various angles and analyse its meanings and implications (for example, by using textual analysis or discourse analysis ).

In all cases, though, make sure to give contextual details about the case, connect it back to the literature and theory, and discuss how it fits into wider patterns or debates.

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Knowledge Base

Methodology

What Is a Case Study? | Definition, Examples & Methods

What Is a Case Study? | Definition, Examples & Methods

Published on May 8, 2019 by Shona McCombes . Revised on November 20, 2023.

A case study is a detailed study of a specific subject, such as a person, group, place, event, organization, or phenomenon. Case studies are commonly used in social, educational, clinical, and business research.

A case study research design usually involves qualitative methods , but quantitative methods are sometimes also used. Case studies are good for describing , comparing, evaluating and understanding different aspects of a research problem .

When to do a case study, step 1: select a case, step 2: build a theoretical framework, step 3: collect your data, step 4: describe and analyze the case, other interesting articles.

Case studies are often a good choice in a thesis or dissertation . They keep your project focused and manageable when you don’t have the time or resources to do large-scale research.

You might use just one complex case study where you explore a single subject in depth, or conduct multiple case studies to compare and illuminate different aspects of your research problem.

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Once you have developed your problem statement and research questions , you should be ready to choose the specific case that you want to focus on. A good case study should have the potential to:

Provide new or unexpected insights into the subject
Challenge or complicate existing assumptions and theories
Propose practical courses of action to resolve a problem
Open up new directions for future research

TipIf your research is more practical in nature and aims to simultaneously investigate an issue as you solve it, consider conducting action research instead.

Unlike quantitative or experimental research , a strong case study does not require a random or representative sample. In fact, case studies often deliberately focus on unusual, neglected, or outlying cases which may shed new light on the research problem.

Example of an outlying case studyIn the 1960s the town of Roseto, Pennsylvania was discovered to have extremely low rates of heart disease compared to the US average. It became an important case study for understanding previously neglected causes of heart disease.

However, you can also choose a more common or representative case to exemplify a particular category, experience or phenomenon.

Example of a representative case studyIn the 1920s, two sociologists used Muncie, Indiana as a case study of a typical American city that supposedly exemplified the changing culture of the US at the time.

Exemplify a theory by showing how it explains the case under investigation
Expand on a theory by uncovering new concepts and ideas that need to be incorporated
Challenge a theory by exploring an outlier case that doesn’t fit with established assumptions

There are many different research methods you can use to collect data on your subject. Case studies tend to focus on qualitative data using methods such as interviews , observations , and analysis of primary and secondary sources (e.g., newspaper articles, photographs, official records). Sometimes a case study will also collect quantitative data.

Example of a mixed methods case studyFor a case study of a wind farm development in a rural area, you could collect quantitative data on employment rates and business revenue, collect qualitative data on local people’s perceptions and experiences, and analyze local and national media coverage of the development.

The aim is to gain as thorough an understanding as possible of the case and its context.

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In writing up the case study, you need to bring together all the relevant aspects to give as complete a picture as possible of the subject.

How you report your findings depends on the type of research you are doing. Some case studies are structured like a standard scientific paper or thesis , with separate sections or chapters for the methods , results and discussion .

Others are written in a more narrative style, aiming to explore the case from various angles and analyze its meanings and implications (for example, by using textual analysis or discourse analysis ).

In all cases, though, make sure to give contextual details about the case, connect it back to the literature and theory, and discuss how it fits into wider patterns or debates.

If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.

Normal distribution
Degrees of freedom
Null hypothesis
Discourse analysis
Control groups
Mixed methods research
Non-probability sampling
Quantitative research
Ecological validity

Research bias

Rosenthal effect
Implicit bias
Cognitive bias
Selection bias
Negativity bias
Status quo bias

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McCombes, S. (2023, November 20). What Is a Case Study? | Definition, Examples & Methods. Scribbr. Retrieved April 12, 2024, from https://www.scribbr.com/methodology/case-study/

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Business Case Studies: Overview

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Writing case studies

Overview and method

What are business case studies.

Business case studies are usually summaries of real-life business scenarios or fictitious accounts of a business situation or dilemma. Case studies enable students to analyse business issues from a variety of perspectives and apply critical thinking and problem-solving skills. Business case studies can illustrate business theory and show the application of such theory.

There are publishers, such as Harvard Business School Press, which produce and sell cases for teaching and learning purposes. There are also other sources of case studies, including books, articles, academic research and free internet sources.

The key parts in the write-up of a case are analysis of the situation, identification of the key issues and making of recommendations. For background you may need to undertake company or industry research.

Case study method

"A research design that takes as its subject a single case or a few selected examples of a social entity - such as communities, social groups, employers, events, life-histories, families, work teams, roles, or relationships - and employs a variety of methods to study them." Scott, J., & Marshall, G. (2014). Case-study. In A Dictionary of Sociology .

SAGE Research Methods Excellent material on the case method. Search under Tools – Methods Map for the term ‘Case study research’.

Business Study and Research Skills Hub

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Learning Essentials
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AWA: Academic Writing at Auckland

A Case Study is one of a number of paper types (along with Problem Questions, Proposals and Designs) which identify and define a problem and recommend future actions. Case Studies are often used for real-life situations where the problem is complex and socio-economic contextual factors need to be considered as part of the recommendations (Nesi & Gardner, 2012, p. 188).

All You Wanted to Know About How to Write a Case Study

What do you study in your college? If you are a psychology, sociology, or anthropology student, we bet you might be familiar with what a case study is. This research method is used to study a certain person, group, or situation. In this guide from our dissertation writing service , you will learn how to write a case study professionally, from researching to citing sources properly. Also, we will explore different types of case studies and show you examples — so that you won’t have any other questions left.

What Is a Case Study?

A case study is a subcategory of research design which investigates problems and offers solutions. Case studies can range from academic research studies to corporate promotional tools trying to sell an idea—their scope is quite vast.

What Is the Difference Between a Research Paper and a Case Study?

While research papers turn the reader’s attention to a certain problem, case studies go even further. Case study guidelines require students to pay attention to details, examining issues closely and in-depth using different research methods. For example, case studies may be used to examine court cases if you study Law, or a patient's health history if you study Medicine. Case studies are also used in Marketing, which are thorough, empirically supported analysis of a good or service's performance. Well-designed case studies can be valuable for prospective customers as they can identify and solve the potential customers pain point.

Case studies involve a lot of storytelling – they usually examine particular cases for a person or a group of people. This method of research is very helpful, as it is very practical and can give a lot of hands-on information. Most commonly, the length of the case study is about 500-900 words, which is much less than the length of an average research paper.

The structure of a case study is very similar to storytelling. It has a protagonist or main character, which in your case is actually a problem you are trying to solve. You can use the system of 3 Acts to make it a compelling story. It should have an introduction, rising action, a climax where transformation occurs, falling action, and a solution.

Here is a rough formula for you to use in your case study:

Problem (Act I): > Solution (Act II) > Result (Act III) > Conclusion.

Types of Case Studies

The purpose of a case study is to provide detailed reports on an event, an institution, a place, future customers, or pretty much anything. There are a few common types of case study, but the type depends on the topic. The following are the most common domains where case studies are needed:

Historical case studies are great to learn from. Historical events have a multitude of source info offering different perspectives. There are always modern parallels where these perspectives can be applied, compared, and thoroughly analyzed.
Problem-oriented case studies are usually used for solving problems. These are often assigned as theoretical situations where you need to immerse yourself in the situation to examine it. Imagine you’re working for a startup and you’ve just noticed a significant flaw in your product’s design. Before taking it to the senior manager, you want to do a comprehensive study on the issue and provide solutions. On a greater scale, problem-oriented case studies are a vital part of relevant socio-economic discussions.
Cumulative case studies collect information and offer comparisons. In business, case studies are often used to tell people about the value of a product.
Critical case studies explore the causes and effects of a certain case.
Illustrative case studies describe certain events, investigating outcomes and lessons learned.

Need a compelling case study? EssayPro has got you covered. Our experts are ready to provide you with detailed, insightful case studies that capture the essence of real-world scenarios. Elevate your academic work with our professional assistance.

Case Study Format

The case study format is typically made up of eight parts:

Executive Summary. Explain what you will examine in the case study. Write an overview of the field you’re researching. Make a thesis statement and sum up the results of your observation in a maximum of 2 sentences.
Background. Provide background information and the most relevant facts. Isolate the issues.
Case Evaluation. Isolate the sections of the study you want to focus on. In it, explain why something is working or is not working.
Proposed Solutions. Offer realistic ways to solve what isn’t working or how to improve its current condition. Explain why these solutions work by offering testable evidence.
Conclusion. Summarize the main points from the case evaluations and proposed solutions. 6. Recommendations. Talk about the strategy that you should choose. Explain why this choice is the most appropriate.
Implementation. Explain how to put the specific strategies into action.
References. Provide all the citations.

How to Write a Case Study

Let's discover how to write a case study.

Setting Up the Research

When writing a case study, remember that research should always come first. Reading many different sources and analyzing other points of view will help you come up with more creative solutions. You can also conduct an actual interview to thoroughly investigate the customer story that you'll need for your case study. Including all of the necessary research, writing a case study may take some time. The research process involves doing the following:

Define your objective. Explain the reason why you’re presenting your subject. Figure out where you will feature your case study; whether it is written, on video, shown as an infographic, streamed as a podcast, etc.
Determine who will be the right candidate for your case study. Get permission, quotes, and other features that will make your case study effective. Get in touch with your candidate to see if they approve of being part of your work. Study that candidate’s situation and note down what caused it.
Identify which various consequences could result from the situation. Follow these guidelines on how to start a case study: surf the net to find some general information you might find useful.
Make a list of credible sources and examine them. Seek out important facts and highlight problems. Always write down your ideas and make sure to brainstorm.
Focus on several key issues – why they exist, and how they impact your research subject. Think of several unique solutions. Draw from class discussions, readings, and personal experience. When writing a case study, focus on the best solution and explore it in depth. After having all your research in place, writing a case study will be easy. You may first want to check the rubric and criteria of your assignment for the correct case study structure.

Read Also: ' WHAT IS A CREDIBLE SOURCES ?'

Although your instructor might be looking at slightly different criteria, every case study rubric essentially has the same standards. Your professor will want you to exhibit 8 different outcomes:

Correctly identify the concepts, theories, and practices in the discipline.
Identify the relevant theories and principles associated with the particular study.
Evaluate legal and ethical principles and apply them to your decision-making.
Recognize the global importance and contribution of your case.
Construct a coherent summary and explanation of the study.
Demonstrate analytical and critical-thinking skills.
Explain the interrelationships between the environment and nature.
Integrate theory and practice of the discipline within the analysis.

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Case Study Outline

Let's look at the structure of an outline based on the issue of the alcoholic addiction of 30 people.

Introduction

Statement of the issue: Alcoholism is a disease rather than a weakness of character.
Presentation of the problem: Alcoholism is affecting more than 14 million people in the USA, which makes it the third most common mental illness there.
Explanation of the terms: In the past, alcoholism was commonly referred to as alcohol dependence or alcohol addiction. Alcoholism is now the more severe stage of this addiction in the disorder spectrum.
Hypotheses: Drinking in excess can lead to the use of other drugs.
Importance of your story: How the information you present can help people with their addictions.
Background of the story: Include an explanation of why you chose this topic.
Presentation of analysis and data: Describe the criteria for choosing 30 candidates, the structure of the interview, and the outcomes.
Strong argument 1: ex. X% of candidates dealing with anxiety and depression...
Strong argument 2: ex. X amount of people started drinking by their mid-teens.
Strong argument 3: ex. X% of respondents’ parents had issues with alcohol.
Concluding statement: I have researched if alcoholism is a disease and found out that…
Recommendations: Ways and actions for preventing alcohol use.

Writing a Case Study Draft

After you’ve done your case study research and written the outline, it’s time to focus on the draft. In a draft, you have to develop and write your case study by using: the data which you collected throughout the research, interviews, and the analysis processes that were undertaken. Follow these rules for the draft:

Your draft should contain at least 4 sections: an introduction; a body where you should include background information, an explanation of why you decided to do this case study, and a presentation of your main findings; a conclusion where you present data; and references.
In the introduction, you should set the pace very clearly. You can even raise a question or quote someone you interviewed in the research phase. It must provide adequate background information on the topic. The background may include analyses of previous studies on your topic. Include the aim of your case here as well. Think of it as a thesis statement. The aim must describe the purpose of your work—presenting the issues that you want to tackle. Include background information, such as photos or videos you used when doing the research.
Describe your unique research process, whether it was through interviews, observations, academic journals, etc. The next point includes providing the results of your research. Tell the audience what you found out. Why is this important, and what could be learned from it? Discuss the real implications of the problem and its significance in the world.
Include quotes and data (such as findings, percentages, and awards). This will add a personal touch and better credibility to the case you present. Explain what results you find during your interviews in regards to the problem and how it developed. Also, write about solutions which have already been proposed by other people who have already written about this case.
At the end of your case study, you should offer possible solutions, but don’t worry about solving them yourself.

Use Data to Illustrate Key Points in Your Case Study

Even though your case study is a story, it should be based on evidence. Use as much data as possible to illustrate your point. Without the right data, your case study may appear weak and the readers may not be able to relate to your issue as much as they should. Let's see the examples from essay writing service :

‍ With data: Alcoholism is affecting more than 14 million people in the USA, which makes it the third most common mental illness there. Without data: A lot of people suffer from alcoholism in the United States.

Try to include as many credible sources as possible. You may have terms or sources that could be hard for other cultures to understand. If this is the case, you should include them in the appendix or Notes for the Instructor or Professor.

Finalizing the Draft: Checklist

After you finish drafting your case study, polish it up by answering these ‘ask yourself’ questions and think about how to end your case study:

Check that you follow the correct case study format, also in regards to text formatting.
Check that your work is consistent with its referencing and citation style.
Micro-editing — check for grammar and spelling issues.
Macro-editing — does ‘the big picture’ come across to the reader? Is there enough raw data, such as real-life examples or personal experiences? Have you made your data collection process completely transparent? Does your analysis provide a clear conclusion, allowing for further research and practice?

Problems to avoid:

Overgeneralization – Do not go into further research that deviates from the main problem.
Failure to Document Limitations – Just as you have to clearly state the limitations of a general research study, you must describe the specific limitations inherent in the subject of analysis.
Failure to Extrapolate All Possible Implications – Just as you don't want to over-generalize from your case study findings, you also have to be thorough in the consideration of all possible outcomes or recommendations derived from your findings.

How to Create a Title Page and Cite a Case Study

Let's see how to create an awesome title page.

Your title page depends on the prescribed citation format. The title page should include:

A title that attracts some attention and describes your study
The title should have the words “case study” in it
The title should range between 5-9 words in length
Your name and contact information
Your finished paper should be only 500 to 1,500 words in length.With this type of assignment, write effectively and avoid fluff

Here is a template for the APA and MLA format title page:

There are some cases when you need to cite someone else's study in your own one – therefore, you need to master how to cite a case study. A case study is like a research paper when it comes to citations. You can cite it like you cite a book, depending on what style you need.

Citation Example in MLA ‍ Hill, Linda, Tarun Khanna, and Emily A. Stecker. HCL Technologies. Boston: Harvard Business Publishing, 2008. Print.

Citation Example in APA ‍ Hill, L., Khanna, T., & Stecker, E. A. (2008). HCL Technologies. Boston: Harvard Business Publishing.

Citation Example in Chicago Hill, Linda, Tarun Khanna, and Emily A. Stecker. HCL Technologies.

Case Study Examples

To give you an idea of a professional case study example, we gathered and linked some below.

Eastman Kodak Case Study

Case Study Example: Audi Trains Mexican Autoworkers in Germany

To conclude, a case study is one of the best methods of getting an overview of what happened to a person, a group, or a situation in practice. It allows you to have an in-depth glance at the real-life problems that businesses, healthcare industry, criminal justice, etc. may face. This insight helps us look at such situations in a different light. This is because we see scenarios that we otherwise would not, without necessarily being there. If you need custom essays , try our research paper writing services .

Get Help Form Qualified Writers

Crafting a case study is not easy. You might want to write one of high quality, but you don’t have the time or expertise. If you’re having trouble with your case study, help with essay request - we'll help. EssayPro writers have read and written countless case studies and are experts in endless disciplines. Request essay writing, editing, or proofreading assistance from our custom case study writing service , and all of your worries will be gone.

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What Is A Case Study?

How to cite a case study in apa, how to write a case study, related articles.

Key Study Skills

Assignment Calculator
Managing nervousness
Allocating time and using the marking system
Using the reading time effectively
Answering multi-choice and short answer questions
Answering essay and case study questions in exams
Managing exam stress
Academic Skills for Success

Answering essay questions in exams

Writing an essay in an exam is similar in many ways to writing an essay for an assignment: It needs to be clearly structured, and your ideas need to be linked and supported by evidence.

Essay questions in exams

Read the question through carefully to make sure you are answering what has been asked. Missing one part of a question can cost you a lot of marks.
Make a quick plan of the points you want to include in your answer.
Use essay structure: introduction, points, conclusion. But if you run out of time, it can be a good idea to write notes.
Get right to the point from the beginning. Use the words from the question to write your first sentence. For example:

Question: What do you think is the most important intercultural communication issue in New Zealand? First sentence: At present in New Zealand the most important intercultural communication issue is...

Remember to include one idea per paragraph, and to begin each paragraph with a clear topic sentence.
Make sure your writing is legible.
Grammar, punctuation and spelling are not as important as in an assignment but should still be of a good standard.

Answering case study questions

Exam questions that ask you to anlayse case studies (also called scenarios) are usually designed to test your ability to relate theories and concepts to real-world situations.

Preparing for case studies before the exam:

Start by identifying the theories and concepts covered in your course. Organise and review the information you have on these theories/concepts so you understand them.
Practice reading case studies and identifying relevant information. It's probably useful to practice doing this with a time limit as you will have one in your exam.
Practice relating concepts and theories to real-world situations: ask lecturers and check textbooks for practice examples. It is also worth checking past exams for your course to see if there are examples of case study questions.

During the exam

Take time to plan: Have a clear idea of how much time you have to answer the question. Then plan to spend some time reading the exam question, the case study and planning your answer. Take time to make sure you have understood the case study and know what the exam question is asking you to do:
Read the exam question(s)
Then skim read the case study to get the general idea. Highlight or underline key points
Reread the question to make sure you understand it and to focus your attention when you reread the case study.
Reread the case study carefully. Make a note of any ideas that you think of.
Answer the question linking relevant theories and concepts to specific information from the case study. Usually you will need to write your answers in clearly formed paragraphs which have a clear topic that is well-supported with evidence and examples.
Instead of simply describing or restating information from the case itself, use specific details or examples to support the points you are trying to make. This is where you link theory to the facts from the case study.
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APA 7th Edition Referencing Guide1

What is APA?

In-text citations

Reference list
Chapter in an edited book
Journal articles & Databases
Works with multiple authors
Webpages/online & software
General images faqs
Audiovisual media
Personal communication
Study material
New Zealand legislation
Other resources
Tricky health resources
Health books
Health journals
Health web resources
Systematic reviews
Point-of-care resources
Visual health resources
Tricky health FAQs
APA for publication

Referencing legal cases

Guidelines for referencing legal cases:

Include the names of the parties involved in the case—e.g., Smith v Jones
Give the date of the case in square brackets—e.g., [2017]
Provide the New Zealand Law Report (NZLR) or court case number.
When referencing a case from the Courts of New Zealand website, include a retrieval date as the information is held publicly for 28 days only.

For example:

Reference list entries

Crown v Thompson [2013] NZLR 617.

Milner v R [2014] NZCA 366. Retrieved August 1, 2014, from https://www.courtsofnz.govt.nz/from/decisions/judgments

Use the name of the case in italics and give the date in square brackets. For example:

Last Updated: Apr 9, 2024 1:37 PM
URL: https://libguides.wintec.ac.nz/APA7

Reference material for designers and schools

These resources further explore the relationship between teaching and learning and the physical environment.

These written reports and videos summarize how the physical environment of a school can support teaching and learning. At the end of the page are resources from other education agencies, and links to some international research.

Fact sheets

Full reports
Learning Studio Pilot Project

Case studies

Other sources.

These fact sheets provide a quick overview of what the research says about the link between physical design and student outcomes:

Flexible Learning Spaces: How the design of spaces can help student achievement [PDF, 1.3 MB]
Flexible Learning Spaces: Making spaces work for everyone [PDF, 1.1 MB]

Full reports

For more information, you can read our full reports. These documents provide a guide for principals, boards, teachers, and parents who are interested in creating a flexible learning space, but want to know more about what this will mean for their students.

The impact of physical design on student outcomes [PDF, 2.6 MB]
Māui whakakau, kura whakakau — the impact of physical design on Māori and Pasifika student outcomes [PDF, 2.1 MB]

Making spaces that work for you

The following video features principals, teachers and students at Mountview School and Waipahihi School in Taupō talking about how they use their schools’ physical space for teaching and learning.

The video focuses on how the 2 long-established schools have reflected on, and adapted, their teaching practices and made changes to their property that support those practices. Both schools are striving to teach and encourage collaboration, self-management, curiosity and creativity and use their spaces in varied ways to support this student-centred and future-focused approach.

There was a problem loading the media.

Transcript: making spaces that work for you

[Music loud to open, then quiet throughout]

Mountview School Principal Carmel Hoetawa (CH): Here at Mountview School, we embarked on a journey of looking at what we need to do to prepare our students for the future world. When you have up to thirty students in the standard classroom with the desks and chairs, you have cluttered the space. So it required a change in our environments physically, within the constraints of the architecture that we have, and also it needed us to look really closely at how we were teaching, what journey we needed to go on as staff, what learning we needed to look at.

Waipahihi School Principal Tim Lovelock (TL): How is that we can make the space we’ve got work to maximise the opportunity for them to have connection with each other, with other teachers, with other age groups and make this really work for our kids?

CH: So the buy-in from the teachers was really important, the support from the Board was really important.

Mountview School Teacher Kristine Blewett (KB): What I was excited about when I came into this school was the way in which the principal and the senior leadership team and the staff were all engaged in moving forward into this way of learning.

CH: So we brought new furniture into the rooms, we created environments where children could choose how they learned in that environment.

Mountview School Teacher Bridget Kemp (BK): Getting new tables, getting cute furniture looks amazing and I’m grateful I’ve got it but if I hadn’t changed the way I taught and my pedagogy, this wouldn’t have worked. I think one without the other is not really going to make much difference at all.

TL: So what we have is what was a very siloed four classroom block that not has the ability for four rooms that are interconnected and have shared wet, cooking, science areas and breakout areas.

Waipahihi School Teacher Jenny Maloney: It’s the same square metres but it seems bigger, more usable, the carpet makes a huge difference.

TL: A teacher doesn’t belong to a classroom, they don’t live in a space so they move with the different groups of kids.

BK: The classroom’s set out so the children have independence on where they sit, they’re not stuck in any one place at any time.

KB: We can move the tables in any way we want, we can work outside if we need to, we can work over at the benches, whatever we have to do.

BK: They are in control of their learning, they self-manage themselves, they have to be organised at the beginning of the day, they have to have what they need done and they need to set it up. It works especially well around collaboration.

TL: You’re seeing a more genuine engagement around that learning in things like lots of thinking, lots of collaborating, and lots of connection with other kids and sometimes that’s not stuff that can be put in a book.

BK: I can just see them engaging and getting so much more achieved and I feel better because I can see that I’m meeting the needs of each child.

Child 1: We get to plan our own day out and what we do and when we do it.

Child 2: I like having different teachers for different classes.

CH: We developed professional learning groups where we had robust discussions that asked questions of each other of what was going on in our classrooms, how well it was working.

KB: We’re all about student agency so we want student voice, that’s how we engage the students. If they have input into their learning, they’re going to be engaged and they’ll want to take it to the next steps.

BK: Everyone’s more willing to share and to say ‘oh I’m doing this’ and they’re like ‘oh cool, how are you doing that? How does that work?’ and you’re like ‘ok I’ll give that a go.’

Waipahihi School Teacher Megan Fraser: I feel totally comfortable with anyone walking in and out of this space and observing me and giving me feedback and I think that is the culture that a collaborative space allows, where curiosity is heart of what we do.

Child 3: I like that we actually make stuff. You don’t design it and then it just lies down, you actually make it.

KB: I think here the devices have been a huge help. So we have devices but they’re not on the devices all the time.

BK: You can see it when you’re in the room, there’s a feeling in the room like there’s just everyone’s working, everyone’s calm, there’s no behaviours, it’s just, yeah, it just works.

TL: Collaboration in life and the ability to understand each other and to get connection is what success in this century and beyond, I think, is all about, and the more our kids know about themselves and how to do that with others, the better they’re going to be.

[Music to end]

Stonefields Primary School, Auckland

The following video at Stonefields School in Auckland addresses how to develop a vision for a school that includes the perspectives of educators, learners and the wider community. School leaders discuss turning that vision into practise and setting up property to support those practises.

Transcript: Stonefields Primary School, Auckland

00:08-00:31: [Sarah Martin, Principal] So a visitor to our school would walk into the school and see a series of learning hubs that are, some are more connected than others and then there’s three teachers operating within a space. We’re passionate about multi-levelling our children here, you’d wander through the school then it’s not a junior senior, it’s all mixed up, we’re all in this big learning melting pot together, which is pretty neat.

0:35-00:48: It’s absolutely fundamental to come back to your beliefs and having a shared purpose regardless of the initiative and then being really, really clear about the principles that surround that belief, and then decide on the best practise to implement that belief.

00:50-01:16: [Chris Bradbeer, Associate Principal] So developing a vision was absolutely critical and when we look back at it, it was very much work that Sarah was involved in right from the start. So Sarah had been on board for probably the best part of a year before we opened. For us I suppose, putting the buildings aside, it was actually looking at, well, in establishing a vision for a community and for a new school, what do we actually want to do?

01:16-01:49: Having that learning capacity and knowing yourself as a learner, having a learning process that allows you to kind of get out of those I’m stuck situations and knowing what to do when you don’t know what to do and then having that capacity to collaborate with kids of different ages or with adults or with different areas around school, and having an understanding of what’s worth collaborating on and actually what can I do better on my own, so those are probably the sort of the key things that have underpinned what we want learning to look like here.

01:49-02:07: [Sarah Martin, Principal] We needed to value every stakeholder’s voice, so from the student voice and what they wanted in their learning spaces – they’ve been in the space for two years to inform what needed to happen next. Our parents have been critical in this consultation process too and certainly our Board and our teachers having been in the space.

02:07-02:26: there was a really multi-layered approach to involving the students so some drew pictures and wanted to realise what the space might be like. Others talked about the good and bad things in the current space they were in and then there was lots of student voice in video getting them to describe their drawings and really understanding exactly what they meant.

02:27-02:52: Getting between hubs was really key, learners talked extensively about working in a hub, well, learning in a hub, the fact they like to go to other hubs. And so they looked at the idea of having interconnecting doors so that you can just slide them open and they can be open all day and it’s very much a sort of a sense of a learning village kind of concept rather than discrete, discrete spaces.

02:53-03:26: So really early on we got our architects involved in the consultation process where they facilitated sessions with our parents, students, and our teachers and that was really magic, that was really, really exciting. So we didn’t wait and then say ‘this is what we want’ towards the end of our consultation process of heavily involved, they then came back to us with lots of different opportunities and really challenged our thinking with what they presented back so it was really great to have educationalists and architects working to look for the best outcomes for kids.

03:26-03:48: What’s starting to happen is beyond the three teachers and three sets of children, if you like, and three times as much space and it’s starting to be a pretty magic, collaboration between learning hubs. I’m seldom seeing those doors between learning hubs closed and I just think that opens up visibility, practise, building organisational capability and it just takes the whole thing to another level.

03:51-04:42: [Chris Bradbeer, Associate Principal] It’s been privileged work. When we come back to talk about, you know from a leadership point of view, what it’s actually been like, it’s been privileged work, there’s no other word for it. You know I’m immeasurably proud of what’s been achieved by the team and the teachers and the kids in such a relatively short period of time and I think to see the manifestation of all that learning, of all the expertise we’ve been able to tap into and all the dialogue and the consultation and the conversations we’ve had with kids and with teachers, and to see that actually manifested in a physical thing that you can open the door of and walk into and think ‘yeah, you know, our community has done this’ has been pretty special.

04:43-04:56: [Sarah Martin, Principal] Every day when I walk into the new space, I’m really, really excited to see again just how the whole envelope’s been pushed that much further by teachers and learners realising again what’s possible.

St Clair Primary School, Dunedin

St Clair School Principal Richard Newton talks about the school’s pedagogy and the opportunities that property can offer for learning. The physical design of their school emphasises connection across the school, flexible, multi-use spaces and furniture and physical transparency.

Transcript: St Clair Primary School, Dunedin

[All narration attributable to Richard Newton, Principal unless otherwise specified.]

00:08-00:46: If I was describing our space, I would say that it is a shared atrium design with an expansive mezzanine which allows connection across the school facilitating cross age cross ability – it allows people to move freely within the space. I think it also physically conveys a really strong message about transparency. The glass is there but that transparency of practise, transparency of purpose, our children being able to see each other at work, colleagues being able to see each other work.

00:46-01:10: For us as a school it was always about the pedagogy that came out of property and the opportunities that property offered for learning, so it was never about a nice gleamy building. So as part of the background, as well as visiting schools and speaking to colleagues, it was also doing some reading, people like Nair’s work, some of those North American architects and some of the work going on in Australia.

01:11-01:33: I think another element was reflecting and saying ‘well that’s great for that context that I’m reading about but how does that work in our place?’ and so that then became part of a long-term development strategy with the whole staff and everybody doing some serious learning about space and what space has got to do with children’s learning.

01:33-01:59: We had a series of actual staff meetings and so they were very focused on what was the purpose of the existing spaces we had, how did those spaces work and what was the limitations of those spaces? What would we like to do or what do we think we could do if we had some sort of collaborative space that we could all make use of? We talked about simple things like glass – what was the purpose of glass? What does it represent philosophically? What was its physical characteristics and how would these impact on learning?

01:59-02:22: We considered also the work we were doing because that was part of our journey. What can we do with our existing spaces and we were already experimenting with existing classrooms, you know how can you use that little rectangle in ways that allow children to have some sort of sense of agency in their own learning so we were able to tie that initial work into the possibilities that a modern building offered.

02:23-02:50: Seeing the way space is actually a promoter of agency. Space isn’t somewhere where you can go to do something different, space is actually something that offers you the opportunity to actually consider the choices you’re making as a learner, ‘the reason I want to work in that place is because this is an independent task, the reason I want to work in that place is because I can sit there comfortably with three or four others and undertake a problem.’

02:50-03:22: I think the other thing I like about our building in terms of that is that nothing has a set purpose. Everything is very flexible and an independent space for one child can two minutes later be a little work space for three or four children. I think we’ve deliberately tried to have a variety of space types but we’ve allowed children to think about the way that space would be used and so in that sense the space becomes a promoter of agency and it makes children more reflective about the way they’re using space.

03:22-03:44: [Brigid Fyfe, teacher] Throughout the school, the seniors are always out in Te Manawanui, our juniors are working with them or they can see them working there. We don’t have to worry too much about the work that they’re doing out there because they know what they need to do and they’re taking the ownership of it and working along with the space as we are.

03:45-04:03: one of the things that really excites me about our new development is every classroom will link directly through expansive glass into this big collaborative space and we’ll have a strong sense of one school, very united all connecting into the big heart, all sharing in that learning experience.

04:05-04:17: Physically the space has done something at a deeper level in the school culture, I see an acceleration in the way teachers think about space as a result of this development.

04:19-04:39: [Brigid Fyfe, teacher] I think it’s totally changed my way of thinking as a teacher over the, must have been, 4 years now. I don’t use my classroom as a classroom, it’s not my classroom, it’s a space that I work in and I work in Te Manawanui as another space I work in, I’m not the traditional teacher that I started out as.

Learning studio pilot project

In 2008, the Ministry invited schools entitled to replacement or additional classrooms to participate in a project to develop a ‘learning hub of the future’. This work has informed subsequent guidance and reference design work.

The project aimed to deliver a group of flexible spaces at each school that would enable teaching and learning in a variety of ways.

In 2012, the project was assessed by boards, staff, architects and project managers and the concept had overwhelming support.

The openness and flexibility created by adjustable operable walls and significant internal glazing allow a variety of teaching and learning styles, furniture arrangements and locations.

The learning spaces had good design, function, aesthetics, acoustics, lighting, heating, insulation, ventilation and air quality.

Review of the learning studio pilot [PDF, 1.7 MB]

The following fact sheets describe case studies of how schools around New Zealand have aligned their school property with their education practise.

Auckland Normal Intermediate modern learning environment case study [PDF, 179 KB]

Woolston School modern learning environment case study [PDF, 194 KB]

Breens Intermediate modern learning environment case study [PDF, 206 KB]

Pegasus Bay (formerly Waikuku) school case study [PDF, 187 KB]

Waimairi School case study [PDF, 1.5 MB]

St Martin School case study [PDF, 1 MB]

This section provides links to other sources where you can learn more about the integration of educational practise and school property. This page will be updated as new research is published.

Ministry’s iterative best evidence synthesis programme

Teachers and educators are the biggest within school contributors to students’ academic success and social development. The design of learning spaces should support a school’s teaching and learning practices.

The importance of teachers and effective teaching is demonstrated in the Ministry’s iterative best evidence synthesis (BES) Programme. You can read more about this collaborative knowledge building programme on the Education Counts website.

BES Programme: What works evidence/Hei Kete Raukura – Education Counts website (external link)

Te Kete Ipurangi

Te Kete Ipurangi provides information about innovative learning environments, school stories, guides for getting started and other resources including a module on the Inclusive Education website.

Innovative learning environments – TKI website (external link)

Guide to ILEs – TKI website (external link)

The Education Review Office

Ta Tari Arotake Mātauranga visited 12 schools to see how they were preparing their students as 21st century learners. They provide a full report and a 2-page summary.

Leading innovative learning in New Zealand schools – ERO website (external link)

International research

The Ministry is currently participating in a research project about innovative learning environments and teacher change being run by the University of Melbourne.

Innovative learning environments and teacher change – ILETC (external link)

The OECD has an ongoing project called the Learning Environment Evaluation Programme (LEEP).

Effective learning environments – OECD website (external link)

Last reviewed: 14 March 2024 Has this been useful? Give us your feedback

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How to write case studies
Before we get stuck into the nitty gritty of how to craft a case study, let's touch on the two principles of a great case study. 1. Tell the story with your client. 2. Use the story to teach. 1. Tell the story with your client. Many businesses think case studies are a monologue, when, in fact, they're a duet.
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Case Studies. A case study is an in-depth, systematic investigation of a particular person, group, organisation, or unit, conducted over a period of time and typically involving multiple research methodologies. The term case study also refers to a report of this kind of research. The following are guides to show you where to begin with writing ...
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How to write a case study report. Before you start writing, you need to carefully read the case study and make a note of the main issues and problems involved as well as the main stakeholders (persons or groups of persons who have an interest in the case). Use these steps to structure your ideas and help you write a case study report:
How to write a case study
a plan for your case studies, which reflects your primary reason for preparing them and your target audience. interviews with council staff and consultants, and review of written information sources. preparation of case studies. Phone: 021 215 4698. Email: [email protected].
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This site has useful a guide to case studies for programmes and services involving health providers. This site provides guides and resources for case studies and identifies six different kinds. This video presents ideas on using case studies to influence public policy - Video: "Case study evaluation as an intervention for promoting equity".
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Case study examples. While templates are helpful, seeing a case study in action can also be a great way to learn. Here are some examples of how Adobe customers have experienced success. Juniper Networks. One example is the Adobe and Juniper Networks case study, which puts the reader in the customer's shoes.
Guide: the foundations of a great case study
These things are important because a case study is, fundamentally, a story. It has a main character. It has a beginning, middle and end. It has tension. It has a challenge that the main character needs to overcome. And at the end, the main character is in a different, better position than they were when they started.
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Revised on November 20, 2023. A case study is a detailed study of a specific subject, such as a person, group, place, event, organization, or phenomenon. Case studies are commonly used in social, educational, clinical, and business research. A case study research design usually involves qualitative methods, but quantitative methods are ...
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Case studies enable students to analyse business issues from a variety of perspectives and apply critical thinking and problem-solving skills. Business case studies can illustrate business theory and show the application of such theory. There are publishers, such as Harvard Business School Press, which produce and sell cases for teaching and ...
AWA
AWA: Academic Writing at Auckland. A Case Study is one of a number of paper types (along with Problem Questions, Proposals and Designs) which identify and define a problem and recommend future actions.Case Studies are often used for real-life situations where the problem is complex and socio-economic contextual factors need to be considered as part of the recommendations (Nesi & Gardner, 2012 ...
How to Write a Case Study: from Outline to Examples
Explain what you will examine in the case study. Write an overview of the field you're researching. Make a thesis statement and sum up the results of your observation in a maximum of 2 sentences. Background. Provide background information and the most relevant facts. Isolate the issues.
Answering essay and case study questions in exams
Reread the question to make sure you understand it and to focus your attention when you reread the case study. Reread the case study carefully. Make a note of any ideas that you think of. Answer the question linking relevant theories and concepts to specific information from the case study. Usually you will need to write your answers in clearly ...
How to Write a Case Study (+10 Examples & Free Template!)
1. Make it as easy as possible for the client. Just like when asking for reviews, it's important to make the process as clear and easy as possible for the client. When you reach out, ask if you can use their story of achievement as a case study for your business. Make the details as clear as possible, including:
PDF WRITING A PSYCHIATRIC CASE HISTORY
Most case histories are under 10 pages (size 10 font). Number of pages do not necessarily translate to a better mark. Reading this model case history, one will have an excellent understanding of the patient's history, development, current situation and presentation. It also has an excellent diagnostic formulation and exhaustive management plan.
Case Study Writing Services
For a case study or thought piece that does justice to your hard work and great thinking, call us on 09 951 9691 or email [email protected]. Department of Writing Can Help You With Your Bid And Tender Writing, or Write it From Scratch.
Cases
Guidelines for referencing legal cases: Include the names of the parties involved in the case—e.g., Smith v Jones. Give the date of the case in square brackets—e.g., [2017] Provide the New Zealand Law Report (NZLR) or court case number. When referencing a case from the Courts of New Zealand website, include a retrieval date as the ...
Reference material for designers and schools
The following fact sheets describe case studies of how schools around New Zealand have aligned their school property with their education practise. Auckland Normal Intermediate modern learning environment case study [PDF, 179 KB] Woolston School modern learning environment case study [PDF, 194 KB] Breens Intermediate modern learning environment ...
The case study
Work Programme Visualisation WorkSafe New Zealand Introduction and Background WorkSafe New Zealand is the national regulator for health and safety. Our mission is to continuously improve New Zealand's health and safety performance, and our vision is to become a leading, world class regulator. An exciting opportunity to modernise WorkSafe's approach to the internal projects across their cross ...
Today: Get started writing case studies for $69
Our popular Writing Case Studies self-paced training program will give you all the easy-to-follow strategies, frameworks, and formulas for writing a case study in record time… including sending the $1,500 invoice. Get started now. Former Barista Making $9/hr Now Makes Six Figures Writing Find out how a former barista went from making just $9 ...

What is a report?

What's the difference between a report and an essay?

What makes an effective report?

Avoid the use of the first person

Types of reports

Memorandum (memo) or short reports

Business reports

Memo report template

Research reports

Report Template

Customise as needed

Notes on the template

Why do we write case study reports?

How to write a case study report

Case study resources

Case study report checklist

Learn how to format in MS Word

Top tips for formatting

Attributions

Related topics

Learning Support

Elements to include in a case study

2. The people

3. The journey

4. The discovery

5. The solution

6. The implementation

7. The results

How to enhance your draft case study

A. Think about your readers

B. Talk about all contributors

C. Make the information as useful as possible

D. Identify gaps

E. Add visual interest

Would you like help with a case study?

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CASE STUDIES

HOW IT WORKS

LOCAL CASE STUDIES

CORE RESOURCES

Disadvantages and Limitations

How to write a case study — examples, templates, and tools

What is a case study?

1. Identify your goal

2. Choose your client or subject

3. Conduct research and compile data

4. Choose the right format

5. Write your case study

6. Promote your story

Template 1 — Challenge-solution-result format

Template 2 — Data-driven format

Adobe can help

Show off your most effective work with a case study.

What is a case study?

First steps.

Ask for permission and an interview.

Gather evidence.

Choose a medium for the case study.

Case study for web.

Case study for print.

Case study for video.

Tips for writing a great case study.

Highlight your results.

Add a call-to-action.

Case study examples.

Philly Koji Co. logo design.

Mobility mobile ticketing app.

Virgin Atlantic blog.

MTV Networks global rebrand video.

Arizona Office of Tourism.

Grand Rapids Public Museum.

Put your best foot forward.

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Case Study | Definition, Examples & Methods

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