what date do you put on a cover letter

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Do you need to put a date on a cover letter in 2024?

A cover letter is a document that accompanies a resume and introduces the job seeker to a potential employer. It is typically one page in length and highlights the applicant’s skills, qualifications, and interest in the job.

Importance of Cover Letter in Job Application Process

While a resume provides a summary of a person’s work experience, education, and skills, a cover letter allows job seekers to communicate their motivations and reasons for wanting to work for a particular company. It also gives candidates an opportunity to showcase their writing style and demonstrate their attention to detail.

A well-written cover letter can make the difference between getting an interview or not. In fact, a survey conducted by the Society for Human Resource Management found that 90% of employers consider cover letters to be important in the hiring process.

The Role of Cover Letter in Job Applications

As a job applicant, you may have heard about the importance of submitting a well-written cover letter, but you might be unsure about what exactly a cover letter is and why it matters. In this section, we will explore the definition of a cover letter, its role in job applications, and the importance of crafting a successful one.

A. Definition of Cover Letter

A cover letter is a document that accompanies your resume when you apply for a job. It is usually a one-page letter that introduces you to your potential employer and highlights your qualifications and skills. Unlike your resume, which is a summary of your job history, a cover letter is an opportunity to explain why you are the perfect fit for the position you are applying for.

B. Role of Cover Letter in Job Applications

The role of a cover letter in job applications is to provide additional context and information about your qualifications and experience to the employer. While the resume is a structured document that presents your work history and achievements, the cover letter is your chance to showcase your personality, interests, and passion for the job.

In addition to introducing yourself, a well-written cover letter will demonstrate your knowledge about the company and position you are applying for. It should also address any specific requirements in the job posting and explain how you are uniquely qualified to meet those requirements.

C. Importance of a Well-Written Cover Letter

Submitting a well-written cover letter is crucial to making a positive first impression with potential employers. It is an opportunity to showcase your writing skills, attention to detail, and communication abilities.

A successful cover letter will help you stand out from other applicants and increase your chances of getting a job interview. On the other hand, a poorly written cover letter can harm your chances of being considered for the role you are interested in.

A cover letter plays a critical role in job applications, especially when submitting an application online. As a job seeker, it is important to craft a well-written cover letter that showcases your qualifications and enthusiasm for the position you are applying for. So, to answer the question, yes, you need to include the date in your cover letter, and ensure that it is well-written and tailored to the job you are applying for.

The Purpose of Including Dates in a Cover Letter

A. Explanation of why dates are included

Dates are important in a cover letter as they provide a clear timeline of when the letter was written and sent. It helps both the employer and the applicant keep track of correspondence and deadlines. The inclusion of dates can also help demonstrate the timeliness and relevance of the information presented in the letter.

In addition, including dates can also show the employer that the applicant has put thought and effort into the application process, as it highlights a level of organization and attention to detail.

B. Importance of dates in a cover letter

The importance of including dates in a cover letter cannot be overstated. It helps to establish a sense of professionalism and organization from the outset of the application process.

From the employer’s perspective, having clear dates on the cover letter can help them to quickly and easily sort through applications and prioritize responses. This is particularly important when there is a tight timeline for the hiring process.

For the applicant, including dates can demonstrate a level of commitment and engagement with the hiring process. It shows that they are invested in the position and are taking the necessary steps to ensure that their application is in order.

Including dates in a cover letter is a best practice that should be followed by all applicants. Not only does it provide a clear timeline of communication, but it also demonstrates organization and attention to detail. As such, it can positively impact the applicant’s chances of receiving a call back and advancing in the hiring process.

When to Include Dates in a Cover Letter

When preparing a cover letter, many job seekers often wonder whether or not to include dates in their application. The truth is that including dates in a cover letter can make a significant difference, as it helps to convey a sense of urgency and provides a reference point for the employer. However, there are times when adding dates is mandatory and others when it may not be that important.

A. The Scenarios When Adding Dates is Mandatory

There are a few specific scenarios where adding dates to your cover letter is absolutely mandatory. If the job listing states an application deadline, including the date in your cover letter serves as a crucial reminder to the employer. This will demonstrate that you are aware of the deadline and have taken the time to get your application in on time.

If the job posting indicates that the position is available for a limited time, it may also be important to include dates. Showing your awareness of this timeline demonstrates your attention to detail as well as your ability to work under pressure.

Additionally, adding dates can be important in situations where your employment history requires some explanation. For instance, if you have gaps in your work history, explaining those gaps shows that you have given careful thought and consideration to your job search. It also helps counter any assumptions the employer may make on their own about why you had a gap in your employment.

B. When May it Not Be Important to Include Dates?

While adding dates to a cover letter can be beneficial, there are times when it may not be necessary or even advantageous. If you are applying for a position where you have a personal connection or the job posting doesn’t specify any deadline or timeline, you may want to reconsider including dates. In such a case, adding dates may make it seem like you are only concerned about meeting the deadline, rather than focusing on why you are the best fit for the position.

Moreover, if the job is a remote job, gig work, or part-time work, you may not need to include dates in your cover letter. Remote jobs or gig work may not be tied to a specific timeframe or deadline, and since part-time jobs may not be considered as a primary career, you can get away with not adding dates in these cases.

There are situations where including dates in a cover letter is mandatory, such as when there is a specific deadline or limited timeframe. However, there are other situations where it may not be important or even necessary to mention dates. It is important to exercise your discretion and assess the job you are applying for properly before deciding whether or not to include dates in your cover letter.

Advantages of Adding Dates in a Cover Letter

A. benefits of adding dates.

Including the date in a cover letter can provide a number of benefits. First and foremost, it shows that the job seeker is on top of their communication and organizational skills. It gives the impression that the applicant is proactive and takes their job search seriously.

Another advantage of adding dates is that it provides context for the reader. The hiring manager can see exactly when the cover letter was written and can assume that the applicant is following up within a reasonable timeframe.

B. How adding dates may impact your application

Although adding dates may seem like a small detail, it can actually have a big impact on your application. For one, it can make the applicant stand out from the crowd if other applicants have neglected to include a date.

Furthermore, if a job posting has a specific deadline or start date, including the date on the cover letter can show that the applicant is aware of these details and is ready to start working at the appropriate time.

However, if the applicant misses the deadline or if the date is already passed when they submit their application, it could have a negative impact on their candidacy. This shows that they are not paying attention to details or are not managing their time effectively.

C. Best practices for including dates on a cover letter

When including a date on a cover letter, it is important to do so in a professional and consistent manner. Here are some best practices to keep in mind:

Use the same format for the date every time you submit a cover letter. For example, if you choose to include the day of the week, make sure to do so consistently.

Choose a clear and easy-to-read format. Common formats include “August 5, 2021” or “5th August 2021.”

Always include the date at the top of the cover letter, either aligned with the left margin or centered.

If the job posting specifies a deadline or start date, make sure to include this information along with the date on your cover letter.

By following these best practices, applicants can ensure that they are presenting themselves in the best possible light and making a good first impression with the hiring manager.

Potential disadvantages of including dates in a Cover Letter

When writing a cover letter, you may question whether or not to include dates. There are situations where dates may harm your application and it’s important to weigh the pros and cons before deciding to include them.

A. Situations where dates may harm your application

Employment gaps: If you have an extended period between jobs, including dates may draw attention to employment gaps and potentially raise red flags for the hiring manager.

Age discrimination: Including dates on your cover letter may reveal your age and potentially lead to age discrimination during the hiring process.

Unrelated experience: If you have work experience that is unrelated to the job you’re applying for, including dates may highlight this and create doubt about your ability to perform in the role.

Short-term employment: If you’ve had multiple short-term positions or job hopping, including dates may give the impression that you’re not reliable or committed.

B. Pros vs Cons of including dates in a cover letter

Shows career progression: Including dates on your cover letter can demonstrate your career progression and highlight your relevant experience in the industry.

Helps with organization: Dates can help the hiring manager keep track of your work history and accomplishments.

Demonstrates work ethic: Including dates on a cover letter can showcase your work ethic and dedication to your professional pursuits.

May cause bias: As mentioned, including dates can lead to age discrimination and other biases.

Draws attention to short-term employment: If you’ve had multiple short-term positions, including dates can draw attention to this and potentially harm your application.

May reveal gaps: Including dates may reveal gaps in your work history, which could potentially harm your application.

The decision to include dates on a cover letter should be made based on the individual’s specific situation. It’s important to weigh the pros and cons and consider how including dates may impact your chances of getting the job. Ultimately, the focus should be on the qualifications and experiences that make you the best fit for the role, regardless of whether or not you choose to include dates on your cover letter.

Alternatives to Including a Date on a Cover Letter

When it comes to writing a cover letter, including a date may seem like a given. However, there are some situations where you may want to take a different approach. Here are some alternatives to using a date in your cover letter:

A. Other Approaches to Using Dates in a Cover Letter

• Using a Season or Month Instead of a Date

If you are concerned about appearing too specific with a date, consider using a season or month instead. For example, instead of saying “I graduated in May 2015,” you could say “I graduated in the spring of 2015” or “I graduated in May.” This can still give the employer an idea of your timeline without providing an exact date.

• Using Years Only

Another option is to use only the year in your cover letter. This can be helpful if you have a longer history of experience and do not want to list every date on your resume. For example, instead of saying “I worked at XYZ company from January 2016 to October 2018,” you could say “I worked at XYZ company from 2016-2018.”

B. How to Handle Gaps in Employment When the Date is Ambiguous?

If you choose not to include dates on your cover letter or resume, you may encounter a situation where there is a gap in your employment history that is not immediately apparent. Here are some tips for handling this situation:

If there is a gap in your employment, be upfront about it. Employers appreciate honesty and transparency, and it is better to address the gap in your cover letter than to wait for the employer to ask about it later.

• Focus on Transferable Skills

If you have been out of work for some time or have gaps in your employment history, focus on the transferable skills you gained during that time. For example, if you took time off to care for a family member, you may have developed strong communication and problem-solving skills.

• Highlight Professional Development

If you have been out of work, use your cover letter as an opportunity to highlight any professional development you have undergone during that time. This could include taking classes, attending workshops, or volunteering in your field.

Including a date on your cover letter is not always necessary. By using alternative approaches to dates and being honest about any gaps in your employment history, you can still present yourself as a qualified and professional candidate for the job.

Examples of Cover Letters with and without Dates

A. sample cover letters with dates.

Here is an example of a cover letter that includes a date:

As you can see, the date is included at the top of the letter, just under the contact information. This is a common way to format a cover letter that includes a date.

B. Sample Cover Letters without Dates

Here is an example of a cover letter that does not include a date:

While this cover letter does not include a specific date, it is still clear and professional in its tone and content.

C. Analysis of Cover Letters with and without Dates

The question of whether to include a date on a cover letter is one that many job seekers face. While it can be helpful to include a date to provide context and show that your application is timely, it is not always necessary or expected.

Cover letters with dates, like the sample above, can be useful in situations where you are responding to a specific job listing or have a connection to the company or position that you are applying for. In these cases, the date can help demonstrate that you have taken the time to research and tailor your application to the specific opportunity.

However, there are also times when it may be more appropriate to leave the date off of your cover letter, as shown in the second sample. For example, if you are submitting an application through a general job board or website, or if you are applying to a company without a specific job opening in mind, including a date may not be necessary.

Ultimately, the decision of whether to include a date on your cover letter should be based on the specific circumstances of your application. Consider the context of the job listing, the expectations of the company or hiring manager, and the nature of the position you are applying for. By being mindful of these factors, you can craft a cover letter that is professional, targeted, and effective at making a strong first impression.

Practical Tips for Writing a Strong Cover Letter

A. how to make your cover letter stand out.

Your cover letter is your first opportunity to impress a potential employer. Here are some tips to make sure it stands out:

• Personalize it: Address the hiring manager by name and include details about the company and position you’re applying for.
• Be concise: Keep your cover letter to one page and use bullet points or short paragraphs to break up blocks of text.
• Highlight your accomplishments: Use specific examples of how you’ve contributed to previous companies or organizations to demonstrate your skills and experience.
• Use keywords: Tailor your cover letter to the job posting by including important keywords and phrases.

B. Common Mistakes to Avoid

There are a few common mistakes that can make your cover letter less effective. Here’s what to avoid:

• Being generic: Don’t use a one-size-fits-all approach. Tailor your cover letter to each job posting.
• Focusing too much on yourself: Your cover letter should focus on how you can help the company, not just on your own career goals.
• Using cliches: Avoid overused phrases like “team player” or “detail-oriented”. Instead, use specific examples to demonstrate your skills.
• Making errors: Proofread your cover letter carefully for spelling and grammar mistakes.

C. Suggestions for Improving Your Cover Letter

To improve your cover letter, try these tips:

• Keep it focused: Stick to the most important details and avoid unrelated information.
• Show your personality: Use your cover letter to showcase your personality and enthusiasm for the job.
• Proofread: Read your cover letter out loud to catch errors or awkward phrasing.
• Get a second opinion: Ask a friend or mentor to review your cover letter for feedback.

Remember, your cover letter is your chance to make a good first impression. Use these tips to make sure it catches the hiring manager’s attention and demonstrates why you’re the best candidate for the job.

Frequently Asked Questions about Including Dates in a Cover Letter

When it comes to creating a cover letter, many job seekers wonder whether or not they should include the date. While there is no one-size-fits-all answer to this question, we’ve compiled some of the most commonly asked questions about date handling in a cover letter to help clear up any confusion.

A. Answers to Some Common Questions About Date Handling in a Cover Letter

Do I need to include a date on my cover letter?  There is no hard and fast rule about whether or not you need to include the date on your cover letter. However, many job seekers choose to do so as a way of showing that their application is up-to-date.

If I do include a date, where should it go?  If you choose to include a date on your cover letter, it should be positioned at the very top of the letter, either aligned with the left margin or centered.

What format should I use for the date?  The date should be written in full (e.g., May 26, 2021) and be free of any abbreviations or shorthand.

If I’m sending my cover letter via email, do I still need to include the date?  If you’re sending your cover letter via email, it’s not strictly necessary to include the date in the body of the message, since your email program will usually timestamp the message automatically. However, it’s still a good idea to include the date on your cover letter as a way of showing that your application is current.

B. Misunderstandings That Job Seekers Regularly Have About Putting a Date on a Cover Letter

Misunderstanding:  If I don’t include the date, my application will look more recent than it actually is.  Correction:  While it’s not strictly necessary to include the date on your cover letter, omitting it won’t make your application appear more recent. In fact, it may have the opposite effect, since employers may perceive your application as incomplete or out-of-date without a timestamp.

Misunderstanding:  The date format doesn’t matter as long as it includes the month, day, and year.  Correction:  While it’s true that you should include the month, day, and year in the date, it’s also important to make sure that you follow the standard format for dates in your region. For example, in the United States, dates are typically written as Month/Day/Year (e.g., 05/26/2021), while in Europe, they are often written as Day/Month/Year (e.g., 26/05/2021).

Misunderstanding:  I should use the same date format that I use on my resume.

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How to Write a Cover Letter [Full Guide & Examples for 2024]

After weeks of heavy job searching, you’re almost there!

You’ve perfected your resume.

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send in your application and call it a day, you remember that you need to write a cover letter too.

So now, you’re stuck staring at a blank page, wondering where to start...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

We're going to cover:

What Is a Cover Letter?

• How to Write the Perfect Cover Letter, Step by Step
• 15+ Job-Winning Cover Letter Examples

Let’s get started.

A cover letter is a document that you submit as part of your job application, alongside your resume or CV.

The purpose of a cover letter is to introduce you and briefly summarize your professional background. On average, it should be around 250 to 400 words long .

A good cover letter is supposed to impress the hiring manager and convince them you’re worth interviewing as a candidate.

So, how can your cover letter achieve this?

First of all, it should complement your resume, not copy it. Your cover letter is your chance to elaborate on important achievements, skills, or anything else that your resume doesn’t give you the space to cover. 

For example, if you have an employment gap on your resume, the cover letter is a great place to explain why it happened and how it helped you grow as a person. 

If this is your first time writing a cover letter, writing about yourself might seem complicated. But don’t worry—you don’t need to be super creative or even a good writer .

All you have to do is follow this tried and tested cover letter structure:

• Header. Add all the necessary contact information at the top of your cover letter.
• Formal greeting. Choose an appropriate way to greet your target audience.
• Introduction. Introduce yourself in the opening paragraph and explain your interest in the role.
• Body. Elaborate on why you’re the best candidate for the job and a good match for the company. Focus on “selling” your skills, achievements, and relevant professional experiences.
• Conclusion. Summarize your key points and wrap it up professionally.

Now, let’s take a look at an example of a cover letter that follows our structure perfectly:

New to cover letter writing? Give our cover letter video a watch before diving into the article!

When Should You Write a Cover Letter?

You should always include a cover letter in your job application, even if the hiring manager never reads it. Submitting a cover letter is as important as submitting a resume if you want to look like a serious candidate.

If the employer requests a cover letter as part of the screening process, not sending one is a huge red flag and will probably get your application tossed into the “no” pile immediately.

On the other hand, if the job advertisement doesn’t require a cover letter from the candidates, adding one shows you went the extra mile.

Putting in the effort to write a cover letter can set you apart from other candidates with similar professional experience and skills, and it could even sway the hiring manager to call you for an interview if you do it right.

Need to write a letter to help get you into a good school or volunteer program? Check out our guide to learn how to write a motivation letter !

How to Write the Perfect Cover Letter

Now that you know what a cover letter is, it’s time to learn how to write one!

We’ll go through the process in detail, step by step.

#1. Choose the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, stylish template?

Just choose one of our hand-picked cover letter templates , and you’ll be all set in no time!

As a bonus, our intuitive AI will even give you suggestions on how to improve your cover letter as you write it. You’ll have the perfect cover letter done in minutes!

#2. Put Contact Information in the Header

As with a resume, it’s important to 

start your cover letter

 with your contact details at the top. These should be in your cover letter’s header, separated neatly from the bulk of your text.

Here, you want to include all the essential contact information , including:

• Full Name. Your first and last name should stand out at the top.
• Job Title. Match the professional title underneath your name to the exact job title of the position you’re applying for. Hiring managers often hire for several roles at once, so giving them this cue about what role you’re after helps things go smoother.
• Email Address. Always use a professional and easy-to-spell email address. Ideally, it should combine your first and last names.
• Phone Number. Add a number where the hiring manager can easily reach you.
• Location. Add your city and state/country, no need for more details.
• Relevant Links (optional). You can add links to websites or social media profiles that are relevant to your field. Examples include a LinkedIn profile , Github, or an online portfolio.

Then it’s time to add the recipient’s contact details, such as:

• Hiring Manager's Name. If you can find the name of the hiring manager, add it.
• Hiring Manager's Title. While there’s no harm in writing “hiring manager,” if they’re the head of the department, we recommend you use that title accordingly.
• Company Name. Make sure to write the name of the company you're applying to.
• Location. The city and state/country are usually enough information here, too.
• Date of Writing (Optional). You can include the date you wrote your cover letter for an extra professional touch.

#3. Address the Hiring Manager

Once you’ve properly listed all the contact information, it’s time to start writing the content of the cover letter.

The first thing you need to do here is to address your cover letter directly to the hiring manager.

In fact, you want to address the hiring manager personally .

Forget the old “Dear Sir or Madam” or the impersonal “To Whom It May Concern.” You want to give your future boss a good impression and show them that you did your research before sending in your application.

No one wants to hire a job seeker who just spams 20+ companies and hopes something sticks with their generic approach

So, how do you find out who’s the hiring manager?

First, check the job ad. The hiring manager’s name might be listed somewhere in it.

If that doesn’t work, check the company’s LinkedIn page. You just need to look up the head of the relevant department you’re applying to, and you’re all set.

For example, if you’re applying for the position of Communication Specialist at Novorésumé. The hiring manager is probably the Head of Communications or the Chief Communications Officer.

Here’s what you should look for on LinkedIn:

And there you go! You have your hiring manager.

But let’s say you’re applying for a position as a server . In that case, you’d be looking for the “restaurant manager” or “food and beverage manager.”

If the results don’t come up with anything, try checking out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Make sure to address them as Mr. or Ms., followed by their last name. If you’re not sure about their gender or marital status, you can just stick to their full name, like so:

• Dear Mr. Kurtuy,
• Dear Andrei Kurtuy,

But what if you still can’t find the hiring manager’s name, no matter where you look?

No worries. You can direct your cover letter to the company, department, or team as a whole, or just skip the hiring manager’s name.

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• Dear [Department] Team
• Dear [Company Name]

Are you applying for a research position? Learn how to write an academic personal statement .

#4. Write an Eye-Catching Introduction

First impressions matter, especially when it comes to your job search.

Hiring managers get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The biggest problem with most opening paragraphs is that they’re usually extremely generic. Here’s an example:

• My name is Jonathan, and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a Sales Manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say anything except the fact that you’ve worked the job before.

And do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start with some of your top achievements to grab the reader’s attention. And to get the point across, the achievements should be as relevant as possible to the position.

Your opening paragraph should also show the hiring manager a bit about why you want this specific job. For example, mention how the job relates to your plans for the future or how it can help you grow professionally. This will show the hiring manager that you’re not just applying left and right—you’re actually enthusiastic about getting this particular role.

Now, let’s make our previous example shine:

Dear Mr. Smith,

My name’s Michael, and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked as a Sales Representative with Company X, another fin-tech company , for 3+ years, where I generated an average of $30,000+ in sales per month and beat the KPIs by around 40%. I believe that my previous industry experience, passion for finance , and excellence in sales make me the right candidate for the job.

The second candidate starts with what they can do for the company in the future and immediately lists an impressive and relevant achievement. Since they’re experienced in the same industry and interested in finance, the hiring manager can see they’re not just a random applicant.

From this introduction, it’s safe to say that the hiring manager would read the rest of this candidate’s cover letter.

#5. Use the Cover Letter Body for Details

The next part of your cover letter is where you can go into detail about what sets you apart as a qualified candidate for the job.

The main thing you need to remember here is that you shouldn’t make it all about yourself . Your cover letter is supposed to show the hiring manager how you relate to the job and the company you’re applying to.

No matter how cool you make yourself sound in your cover letter, if you don’t tailor it to match what the hiring manager is looking for, you’re not getting an interview.

To get this right, use the job ad as a reference when writing your cover letter. Make sure to highlight skills and achievements that match the job requirements, and you’re good to go.

Since this part of your cover letter is by far the longest, you should split it into at least two paragraphs.

Here’s what each paragraph should cover:

Explain Why You’re the Perfect Candidate for the Role

Before you can show the hiring manager that you’re exactly what they’ve been looking for, you need to know what it is they’re looking for.

Start by doing a bit of research. Learn what the most important skills and responsibilities of the role are according to the job ad, and focus on any relevant experience you have that matches them.

For example, if you’re applying for the position of a Facebook Advertiser. The top requirements on the job ad are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

So, in the body of your cover letter, you need to show how you meet these requirements. Here’s an example of what that can look like:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $40,000+ . As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. I created the ad copy and images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Our example addresses all the necessary requirements and shows off the candidate’s relevant skills.

Are you a student applying for your first internship? Learn how to write an internship cover letter with our dedicated guide.

Explain Why You’re a Good Fit for the Company

As skilled and experienced as you may be, that’s not all the hiring manager is looking for.

They also want someone who’s a good fit for their company and who actually wants to work there.

Employees who don’t fit in with the company culture are likely to quit sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary , so hiring managers vet candidates very carefully to avoid this scenario.

So, you have to convince the hiring manager that you’re passionate about working with them.

Start by doing some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company’s product or service? Have you used it?
• What’s the company’s culture like?

Chances are, you’ll find all the information you need either on the company website or on job-search websites like Jobscan or Glassdoor.

Then, pick your favorite thing about the company and talk about it in your cover letter.

But don’t just describe the company in its own words just to flatter them. Be super specific—the hiring manager can see through any fluff.

For example, if you’re passionate about their product and you like the company’s culture of innovation and independent work model, you can write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features, such as Made-Up-Feature #1 and Made-Up-Feature #2, were real game changers for the device.

I really admire how Company XYZ strives for excellence in all its product lines, creating market-leading tech. As someone who thrives in a self-driven environment, I truly believe that I’ll be a great match for your Product Design team.

So, make sure to do your fair share of research and come up with good reasons why you're applying to that specific company.

Is the company you want to work for not hiring at the moment? Check out our guide to writing a letter of interest .

#6. Wrap It Up and Sign It

Finally, it’s time to conclude your cover letter.

In the final paragraph, you want to:

• Wrap up any points you couldn't make in the previous paragraphs. Do you have anything left to say? If there’s any other information that could help the hiring manager make their decision, mention it here. If not, just recap your key selling points so far, such as key skills and expertise.
• Express gratitude. Politely thanking the hiring manager for their time is always a good idea.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. This means you should ask the hiring manager to do something, like call you and discuss your application or arrange an interview.
• Remember to sign your cover letter. Just add a formal closing line and sign your name at the bottom.

Here’s an example of how to end your cover letter :

I hope to help Company X make the most of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your Facebook marketing goals. Please don’t hesitate to reach out to me at the provided email address or phone number so that we may arrange an interview.

Thank you for your consideration,

Alice Richards

Feel free to use one of these other popular closing lines for your cover letter:

• Best Regards,
• Kind Regards,

Cover Letter Writing Checklist

Once you’re done with your cover letter, it’s time to check if it meets all industry requirements. 

Give our handy cover letter writing checklist a look to make sure:

Does your cover letter heading include all essential information?

• Professional Email
• Phone Number
• Relevant Links

Do you address the right person? 

• The hiring manager in the company
• Your future direct supervisor
• The company/department in general

Does your introductory paragraph grab the reader's attention?

• Did you mention some of your top achievements?
• Did you use numbers and facts to back up your experience?
• Did you convey enthusiasm for the specific role?

Do you show that you’re the right candidate for the job?

• Did you identify the core requirements for the role?
• Did you show how your experiences helped you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you conclude your cover letter properly?

• Did you recap your key selling points in the conclusion?
• Did you end your cover letter with a call to action?
• Did you use the right formal closing line and sign your name?

15 Cover Letter Tips

Now you’re all set to write your cover letter! 

Before you start typing, here are some cover letter tips to help take your cover letter to the next level:

• Customize Your Cover Letter for Each Job. Make sure your cover letter is tailored to the job you're applying for. This shows you're not just sending generic applications left and right, and it tells the hiring manager you’re the right person for the job.
• Showcase Your Skills. Talk about how your skills meet the company’s needs. And while your hard skills should be front and center, you shouldn’t underestimate your soft skills in your cover letter either.
• Avoid Fluff. Don’t make any generic statements you can’t back up. The hiring manager can tell when you’re just throwing words around, and it doesn’t make your cover letter look good.
• Use Specific Examples. Instead of saying you're great at something, give an actual example to back up your claim. Any data you can provide makes you sound more credible, so quantify your achievements. For example, give numbers such as percentages related to your performance and the timeframe it took to accomplish certain achievements.
• Research the Company. Always take time to learn about the company you're applying to. Make sure to mention something about them in your cover letter to show the hiring manager that you're interested.
• Follow the Application Instructions. If the job posting asks for something specific in your cover letter or requires a certain format, make sure you include it. Not following instructions can come off as unattentive or signal to the hiring manager that you’re not taking the job seriously.
• Use the Right Template and Format. Choose the right cover letter format and adapt your cover letter’s look to the industry you’re applying for. For example, if you’re aiming for a job in Law or Finance, you should go for a cleaner, more professional look. But if you’re applying for a field that values innovation, like IT or Design, you have more room for creativity.
• Express Your Enthusiasm. Let the hiring manager know why you're excited about the job. Your passion for the specific role or the field in general can be a big selling point, and show them that you’re genuinely interested, not just applying left and right.
• Address Any Gaps. If there are any employment gaps in your resume , your cover letter is a great place to mention why. Your resume doesn’t give you enough space to elaborate on an employment gap, so addressing it here can set hiring managers at ease—life happens, and employers understand.
• Avoid Quirky Emails. Your email address should be presentable. It’s hard for a hiring manager to take you seriously if your email address is “[email protected].” Just use a [email protected] format.
• Check Your Contact Information. Typos in your email address or phone number can mean a missed opportunity. Double-check these before sending your application.
• Mention if You Want to Relocate. If you’re looking for a job that lets you move somewhere else, specify this in your cover letter.
• Keep It Brief. You want to keep your cover letter short and sweet. Hiring managers don’t have time to read a novel, so if you go over one page, they simply won’t read it at all.
• Use a Professional Tone. Even though a conversational tone isn’t a bad thing, remember that it's still a formal document. Show professionalism in your cover letter by keeping slang, jargon, and emojis out of it.
• Proofread Carefully. Typos and grammar mistakes are a huge deal-breaker. Use a tool like Grammarly or QuillBot to double-check your spelling and grammar, or even get a friend to check it for you.

15+ Cover Letter Examples

Need some inspiration? Check out some perfect cover letter examples for different experience levels and various professions.

5+ Cover Letter Examples by Experience

#1. college student cover letter example.

Check out our full guide to writing a college student cover letter here.

#2. Middle Management Cover Letter Example

Check out our full guide to writing a project manager cover letter here.

#3. Team Leader Cover Letter Example

Check out our full guide to writing a team leader cover letter here.

#4. Career Change Cover Letter Example

Check out our full guide to a career change resume and cover letter here.

#5. Management Cover Letter Example

Check out our full guide to writing a management cover letter here.

#6. Senior Executive Cover Letter Example

Check out our full guide to writing an executive resume here.

9+ Cover Letter Examples by Profession

#1. it cover letter example.

Check out our full guide to writing an IT cover letter here.

#2. Consultant Cover Letter Example

Check out our full guide to writing a consultant cover letter here.

#3. Human Resources Cover Letter

Check out our full guide to writing a human resources cover letter here.

#4. Business Cover Letter Example

Check out our full guide to writing a business cover letter here.

#5. Sales Cover Letter Example

Check out our full guide to writing a sales cover letter here.

#6. Social Worker Cover Letter

Check out our full guide to writing a social worker cover letter here.

#7. Lawyer Cover Letter

Check out our full guide to writing a lawyer cover letter here.

#8. Administrative Assistant Cover Letter

Check out our full guide to writing an administrative assistant cover letter here.

#9. Engineering Cover Letter Example

Check out our full guide to writing an engineer cover letter here.

#10. Receptionist Cover Letter Example

Check out our full guide to writing a receptionist cover letter here.

Need more inspiration? Check out these cover letter examples to learn what makes them stand out.

Plug & Play Cover Letter Template

Not sure how to start your cover letter? Don’t worry!

Just copy and paste our free cover letter template into the cover letter builder, and swap out the blanks for your details.

[Your Full Name]

[Your Profession]

[Your Phone Number]

[Your Email Address]

[Your Location]

[Your LinkedIn Profile URL (optional)]

[Your Personal Website URL (optional)]

[Recipient's Name, e.g., Jane Doe],

[Recipient's Position, e.g., Hiring Manager]

[Company Name, e.g., ABC Corporation]

[Company Address]

[City, State/Country]

Dear [Recipient's Name],

As a seasoned [Your Profession] with [Number of Years of Experience] years of industry experience, I am eager to express my interest in the [Job Title] position at [Company Name]. With my experience in [Your Industry/Sector] and the successes I've achieved throughout my education and career, I believe I can bring unique value and creativity to your team.

In my current role as [Your Current Job Title], I've taken the lead on more than [Number of Projects/Assignments] projects, some valued up to $[Highest Project Value]. I pride myself on consistently exceeding client expectations and have successfully [Mention a Key Achievement] in just a [Amount of Time] through [Skill] and [Skill].

I've collaborated with various professionals, such as [List Roles], ensuring that all [projects/tasks] meet [relevant standards or objectives]. This hands-on experience, coupled with my dedication to understanding each [client's/customer's] vision, has equipped me to navigate and deliver on complex projects.

My key strengths include:

• Improving [Achievement] by [%] over [Amount of Time] which resulted in [Quantified Result].
• Optimizing [Work Process/Responsibility] which saved [Previous Employer] [Amount of Time/Budget/Other Metric] over [Weeks/Months/Years]
• Spearheading team of [Number of People] to [Task] and achieving [Quantified Result].

Alongside this letter, I've attached my resume. My educational background, a [Your Degree] with a concentration in [Your Specialization], complements the practical skills that I'm particularly eager to share with [Company Name].

I'm excited about the possibility of contributing to [Something Notable About the Company or Its Mission]. I'd be grateful for the chance to delve deeper into how my expertise aligns with your needs.

Thank you for considering my application, and I look forward to hearing from you soon.

The Heart of Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application falls through.

After all, your cover letter is meant to complement your resume. Imagine going through all this effort to leave an amazing first impression in your cover letter, only for the hiring manager to never read it because your resume was mediocre.

But don’t worry; we’ve got you covered here, too.

Check out our dedicated guide on how to make a resume and learn everything you need to know to land your dream job!

Just pick one of our resume templates and start writing your own job-winning resume.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that’s meant to convince the hiring manager that you’re the best candidate for the job.
• Your job application should always include a cover letter alongside your resume.
• To grab the hiring manager’s attention, write a strong opening paragraph. Mention who you are, why you’re applying, and a standout achievement to pique their interest.
• Your cover letter should focus on why you’re the perfect candidate for the job and why you’re passionate about working in this specific company.
• Use the body of your cover letter to provide details on your skills, achievements, and qualifications, as well as make sure to convey your enthusiasm throughout your whole cover letter.
• Recap your key selling points towards the end of your cover letter, and end it with a formal closing line and your full name signed underneath.

At Novorésumé, we’re committed to helping you get the job you deserve every step of the way! 

Follow our career blog for more valuable advice, or check out some of our top guides, such as:

• How to Make a Resume in 2024 | Beginner's Guide
• How to Write a CV (Curriculum Vitae) in 2024 [31+ Examples]
• 35+ Job Interview Questions and Answers [Full List]

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How to Format Your Cover Letter in 2024

Learning to format a cover letter is easy. Use our guide to learn how to make a perfectly formatted document that will get you noticed.

by Heather O'Neill, CPRW | Career Expert

Last Updated: January 02, 2024

Table of contents

What is a cover letter?

Cover letter format basics, cover letter format example, 5 tips for formatting a cover letter properly, the 7 types of cover letters [+ formatting tips], more cover letter format resources.

Some job seekers skip writing cover letters because they consider them less important than a resume. However, research shows that thinking couldn’t be further from the truth!

In fact, one study found that to land the job you want, you need to have both a standout resume and a cover letter, with 87% of hiring managers using them in their decision-making process.

Thankfully, cover letter formatting isn’t as complicated as you might think. Most applicants will never deviate from the basic cover letter formats, which have long-standing and clear guidelines. However, to create a proper cover letter format, you have to know how to do it right! Here, we show you how.

This formatting guide covers:

• What is a cover letter for a job?
• Cover letter formatting basics
• A cover letter format example
• The 7 different types of cover letters
• Tips for formatting a cover letter properly
• Additional cover letter resources
• Frequently asked questions

If you need to apply for a job immediately, our Cover Letter Builder will do the formatting for you, generating a document in minutes. Need a resume, too? Let us help you figure out the best resume format for your job search.

Let’s get started by learning more about cover letters.

A cover letter is a business document that’s usually submitted with a resume when applying for a job. Typically three or four paragraphs long, a cover letter outlines your skills and experience and tells employers why you are the right person for the position

Unlike in a resume, a cover letter gives you the opportunity to provide more details about your professional background and your unique skill set. What they have in common with resumes is that they need to be formatted in a specific way.

Formatting your cover letter correctly will help you appear professional and well-organized. Keep the following points in mind as you structure the page. Whether you’re looking for information on an internship cover letter format or a professional cover letter format, these basic rules will apply.

Cover letter sections

There are seven basic sections to a standard cover letter for a job: your contact information, today’s date, employer’s address, salutation/greeting, body of the letter, the signoff and your signature.

Not all fonts are equal. Some, like Times New Roman, are easy to read, while others, like Comic Sans, are not. To be safe, choose one of the standard business-style fonts like Arial, Calibri, Verdana or Times New Roman and use only that font. We recommend using only 11- or 12-point fonts because those sizes are easiest for most people to read.

Cover letters should have one space between lines of text and between words, two spaces between paragraphs and two spaces between each section. Consistent use of spacing keeps a cover letter well balanced.

Margins and alignment

The standard rule of thumb for cover letters is that margins should be 1 inch, and text should be aligned to the left of a document. Some cover letter designs allow headers to be centered or right-aligned but always align the salutation, body and closing to the left.

Bullet points

A bulleted list is a clean way to break up the paragraphs and call out top achievements in the body of your cover letter. Use simple bullets — nothing fancy — and make sure they match the style you used in your resume.

Now that you’ve learned about the basics of formatting a cover letter, let’s look at the specifics of each section and what the finished product will look like.

Always list your contact info in the cover letter header to make it as visible as possible.

Update the date on the day you submit the letter. Put equal spacing above and below it.

This info should go below the date. Include the hiring manager’s name if you’re able to find it.

Greet the hiring manager by name if you can find it. Otherwise, “Dear Hiring Manager” or “Dear HR Team” is best.

Focus on your qualifications in the body of the letter, which should include an introduction, one or two middle paragraphs and a closing.

Say goodbye professionally and respectfully with a simple closer, like “Sincerely” or “Regards.”

If you are submitting your cover letter online, type your full name. If you’re emailing it in, it’s still customary to sign your name.

Understand what the employer prefers. Read the job description carefully. Some employers prefer cover letters written in the body of an email rather than attached. Others might want you to send your document through postal mail or via their online application system. That said, if you’re not instructed otherwise, attach your application materials to an email message.

File format matters. If you’re sending your cover letter digitally, you need to know which file format to use when saving it. Without specific instructions, a PDF file is your safest bet.

The PDF file format is best because:

It is compatible with most systems, browsers and applications.

It is easy for applicant tracking systems (ATS) — software companies use to scan cover letters and resumes for the best matches to job descriptions — to read.

They can’t be altered, so your formatting and content are preserved.

Give your document a proper name. Naming your cover letter file is an important part of overall formatting — it’s got to be legible and professional. For best results, use the standard convention: your first and last name, the job title you are applying for and close it with “cover letter.” Put spaces, dashes or underscores between each part to make it easy to read. Here’s an example: Jane Doe_Medical Assistant_Cover Letter.

Send your document from a professional email address. Use an email address like [email protected], [email protected] and [email protected], not [email protected] or [email protected]. Remember to use a professional email address in your cover letter’s contact information as well.

Write a relevant subject line for your email. Otherwise, your cover letter may go to the employer’s spam or trash folders without ever being read.

Here’s how to write the email subject line:

Read the instructions in the job description. Employers often specify what they want applicants to write in an email subject line.

Be clear. Specify why you are writing along with your name and the job you are applying for; something like: “Construction Job Inquiry — Joe Smith.”

Keep it short. Limit your subject line to 40 characters.

Proofread it. Even one typo could cost you the interview.

Before you start formatting your cover letter, you should know what you plan to write. The type of cover letter you write will depend on the context of your application. Your goal is to land the job, but how do you get there? Do you have a professional reference? Are you seeking help from your network? Are you sending the cover letter over email?

Your answers to these questions will help you choose from the seven key types of cover letters, which are:

Application cover letter: This type of cover letter is the most common, with a straightforward mission of getting an interview for a publicly listed job. You should send it directly to the hiring manager whenever possible and make sure to include a copy of your resume . Consider using bullet points to list your achievements in the body of the letter.

Prospecting cover letter: When the job you want isn’t listed, you should consider sending this type of cover letter. Prospecting letters introduce you to the company, list your qualifications and ask whether there are any openings. If possible, connect with someone at the organization before you write the letter so you can address them personally.

Email cover letter: An email cover letter format varies slightly from the others. When emailing your cover letter, you should attach your document in the format the employer requested — a PDF is the safest bet if you aren’t sure. In the email itself, you can write a condensed version of your letter. Ensure your subject line is relevant (e.g., Applying for a marketing position at XYZ) and your email address is professional.

Networking cover letter: You send a networking letter to a professional contact in hopes of discovering unlisted job opportunities and getting advice and support in your job search. The formatting will be similar to other letter types — include a header with contact info, a bullet-point list of your best qualifications and a professional signoff.

Referral cover letter: When you have a mutual connection with a company’s hiring manager, write a referral letter. The connection can be someone who works at the company, a friend or a professional acquaintance. Before you hit send, make sure the person is comfortable with you mentioning them in your opening paragraph.

Career change cover letter: Switching career paths requires a little explanation. While the formatting of a career change letter is the same as the other letter types, the substance will be different. Put the focus on how your accomplishments apply to a different industry or job, using the job description as a guide for how to word your qualifications.

T-format cover letter: Some job seekers may benefit from the variation known as T-format. This format puts the job requirements side by side with a candidate’s qualifications, making it very easy to compare the skills to the company’s needs. Best for those with at least 20 years of experience or who work in a highly specialized field, like small-aircraft technicians.

Need more support? We’ve got you covered with guides on how to write cover letters effectively using our library of examples and an appropriate template.

Cover letter examples

These cover letter examples demonstrate how a cover letter should be formatted and what information about you it should include. Pay attention to fonts, space and margins and paragraph treatments within each letter.

Cover letter templates

Formatting comes in different styles depending on your cover letter template . Check out a few of our most popular templates suited for different types of professionals, and select a matching resume template for a cohesive look. Keep an eye on how the format differs based on the template, from the header down to the bullet points.

What is a cover letter for a resume?

When you apply for jobs, you should submit a cover letter with your resume. Cover letters give you an opportunity to share your goals, list your most relevant skills and qualifications, and explain why you are interested in the company. Since some job seekers neglect to write a cover letter, submitting one can also make you a more desirable candidate by helping you stand out.

Do I need a cover letter?

Yes, you need a custom, professional cover letter for each job you apply to. You should submit one with your resume even when it isn’t required because cover letters are one of the best ways to set yourself apart from the competition. Considering that 85% of hiring professionals read cover letters, you can show a company you are professional and committed by including one and making the strongest possible case for your candidacy.

What is the best cover letter format for a job application?

For most applicants, the best cover letter format for a resume would be the standard one-page business letter. Some job seekers with more than 20 years of experience and highly specialized jobs could opt for the T-format cover letter because it clearly displays how their qualifications match the job description on one page.

Which is the best date format for a cover letter?

The best cover letter date format is month, day and year, written in long form. For example: May 14, 2021.

How do I start a cover letter?

The best cover letter begins with a salutation like “Dear John Smith” or “To Jane Doe.” If you don’t know the recipient’s name, you can use a title such as “Head of Marketing.” Never use the generic “To whom it may concern” if you want to be taken seriously.

Which are the appropriate closings for an email cover letter format?

Always be professional when writing a cover letter closing. An email cover letter should close with a tasteful line, like “Kind regards,” “Sincerely” or “Thank you for your consideration,” and not informal phrases like “Later” or “Thx.”

How personal should I make my cover letter?

That depends on what you mean by “personal.” You should personalize every cover letter to each job. This means including the relevant skills from the job advertisement and explaining why your career achievements make you a good fit for the role. On the other hand, adding irrelevant personal details to your application letter can turn off the employer and make you seem unprofessional. Personal details, such as life history, should only be invoked as it pertains to work.

What is the best cover letter writing online tool?

We offer the best cover letter writing tool available online. You can select from many cover letter templates and easily tailor them. Our Cover Letter Builder abides by cover-letter-writing best practices and helps job seekers create application letters that bypass applicant tracking systems (ATS), which parse resumes and cover letters for relevance. To top it off, our builder helps you proofread your job application letter for formatting, spelling and grammar errors and make edits before downloading it.

Was this information about Cover Letter Formats helpful? Let us know!

Heather O'Neill, CPRW

Heather is the Content Strategy Manager for Resume Now and a Certified Professional Resume Writer (CPRW) with more than ten years of experience writing about job search and career topics. She is based in San Francisco.

Read more articles by Heather O'Neill, CPRW

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How to write a great cover letter in 2024: tips and structure

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Ace your job search

Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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How to Write a Cover Letter (With Tips & Examples)

Our customers have been hired at: * Foot Note

Writing a compelling cover letter is an essential step in the job application process, as it provides an opportunity to make a strong first impression, highlight your qualifications and demonstrate your enthusiasm and fit for the job.

In this guide, we’ll cover everything you need to know about how to write a cover letter for a job application. Plus we’ll provide cover letter examples and expert tips on how to write a successful cover letter that lands interviews.

Video: Learn how to write a cover letter in our cover letter builder

What is a cover letter?

A cover letter is a one-page document that accompanies your resume or CV when you apply for a job. See our guides on how to write a resume and how to make a CV while you craft your job application. 

A well-written cover letter can help you stand out from other applicants and demonstrate your enthusiasm and passion for the position. 

It serves as an opportunity for you to showcase your communication and writing skills, as well as your attention to detail and professionalism.

We’ll teach you how to write a good cover letter so that you can craft this job-winning document with ease. Your cover letter should accomplish the following:

• Introduce yourself to the hiring managers.
• Provide details about your qualifications.
• Tell employers why you want to work for them.
• Illustrate why you’re the best match for the job.
• Explain circumstances like job hopping or gaps in employment. 

Make a cover letter with My Perfect Resume

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What to include in a cover letter

All cover letters follow a basic business letter structure and should include the sections detailed below. Explore our guide on what to include in a cover letter for a detailed overview of each section.

Did you know? 41% of job seekers replicate their resumes in their cover letters. This is a huge mistake. Your cover letter should complement your resume, not repeat it.

How to write a cover letter for a job application

Do your research.

Wondering how to write a great cover letter? Preparation is key. Researching the essential information before you start writing will save you time and ensure you put your best foot forward.

First, review the job description to compare it with your professional skills and qualifications. Make a checklist of areas where your skills match the requirements of the job. Make note of the following areas: 

• Notable accomplishments from previous jobs.
• Any volunteer work where you gained skills listed in the job description.
• Skills that match the required skills in the job listing. Include a mix of hard skills and soft skills .
• Educational qualifications, including certificates and licenses.
• Relevant awards and honors.

Next, research the company to get a sense of its culture and values. This will help you create a personalized cover letter that indicates your genuine interest in the company. Take notes on the following areas: 

• Get an idea of the company’s culture, mission and values so that you can tell the hiring manager why you’re a great fit. 
• Research the company’s news and press releases so you can congratulate key players on recent milestones or explain how you will contribute to future goals.
• Learn the hiring manager’s name so that you can address your cover letter to them.

Choose a cover letter template

Want to know how to write a perfect cover letter? Use a cover letter template . Using a professionally designed template ensures that your cover letter format is ATS-friendly and vetted by career advice experts.

We have hundreds of templates to help you get started on the right track. Pick from modern, creative, or simple styles to match your CV or resume template and build a professional cover letter in minutes. Not sure if a template’s right for you? Try one for free!

Did you know? 45% of hiring managers read an applicant’s cover letter before their resume.

Add a professional header

Cover letter headers follow the standard business letter format. A cover letter header typically includes your name, address, phone number and email address. It should be placed at the top of the page and aligned to the left or center.

Include your contact information

Place your name, city, state, ZIP code, phone number and email address in your cover letter heading. Your email address should be professional like “[email protected],” and not personal like “[email protected].” Include links to your LinkedIn profile or professional online portfolio if you have one.

Include the recipient’s contact information

First, write the current date followed by a space. Then include the hiring manager’s name and title, company address and the hiring manager’s email address. It should look like this:

Always follow the instructions in the job listing. If a job description directs you to address your cover letter to a human resources team member or the HR department, use the information the prospective employer provides for the recipient’s address.

Greet the hiring manager

Greet the hiring manager by name whenever possible to establish a personal connection. If you are unsure of their gender, you can use their first and last name. 

For example: “Dear [hiring manager’s full name],” 

If you are certain of the hiring manager’s gender, you can address them using “Mr.” or “Ms.” in your cover letter. Avoid using “Mrs.” or “Miss” as these titles imply that you are assuming the hiring manager’s marital status. 

Don’t use informal language like “Hello,” or “Hi,” or outdated salutations like“Dear Sir or Madam” or “To Whom it May Concern” to greet the person reading your letter. 

If your research doesn’t turn up a name, then use “Dear Hiring Manager” or “Dear Hiring Team.” Take a look at some acceptable and unacceptable salutations below.

• Dear Lucy Garcia,
• Dear Ms. Lowe,
• Dear Hiring Manager,
• Dear Vice President of Marketing,
• Hey Mr. Jones,

Write a compelling introduction

The opening sentences of a cover letter act as your elevator pitch . You should clearly and concisely tell hiring managers why you are the best fit for the job. 

But how do you start a cover letter in a way that intrigues hiring managers and makes them want to read more?

The following examples can help you write a cover letter introduction that grabs the attention of hiring managers.

Assert your interest in the role or company

Want to know how to write a cover letter that stands out? It all starts with a compelling introduction that confidently asserts your interest in the position.

“I was excited to see that Tech Solutions — a company I respect for its innovation — has an opening for an experienced lead producer.”

Emphasize your skills and experience

Start your cover letter off strong with a brief explanation of your top skills and experiences that make you a great fit for the role.

“With seven years of experience in production for leading start-up companies in Silicon Valley, I have in-depth knowledge of cyber security and cloud computing and know my way around artificial intelligence.”

Show you’ve done some research

Mention an interesting fact or statistic from an article, news story or the company’s website.

“When I saw that WILCO Services was touted in Business Magazine for being one of the most inclusive companies in the world, I knew I had to apply for the marketing associate position.”

Highlight measurable accomplishments

Showcase your qualifications by mentioning an impressive award, honor or measurable accomplishment from a past role.

“As director of Visit Mass, I created tourism programs that resulted in a 30% increase in international tourists to Massachusetts in 2019.”

Tell your professional story

Tell a story about why you are applying. Discuss how your passion and motivation have driven your career choices and how they align with the position and company. 

“When I was a child, I spent my days in the city parks around my neighborhood, listening to birds sing and watching squirrels jump through trees. Those days instilled a passion in me for wildlife that has intensified over the years and, combined with admiration for the animal rehabilitation programs at Prospect Park Nature Conservancy, led me to apply for the Wildlife Technician position at the conservancy.”

Mention a shared contact

If applicable, mention a shared contact that you have with the hiring manager. This can help explain who you heard about the role from and establish a personal connection with the hiring manager.

“Jayne Peck told me you had an opening on your graphics team, and I’m thrilled to apply for the role. You and I know Jayne from Volunteers for the Bay, where I volunteered on the cleanup crew in 2017.”

Write the body paragraphs

The body paragraphs of your cover letter should explain why you’re the best candidate for the job. Follow the expert tips below to learn how to write a professional cover letter with engaging body paragraphs.

• If you have work experience in your target role or industry, detail your work accomplishments and use numbers to quantify the results of your actions.
• If you’re applying for your first job , connect the new opportunity with a personal or school project, extracurricular activity or internship.
• Highlight relevant skills from your work experience and explain clearly how you can apply them to the job.
• If you think you’re a shoo-in for the company’s culture, show it! For example, if you enjoy volunteering for social justice causes and you are applying to a nonprofit organization focused on social justice, explain why the company’s mission is meaningful to you.
• If you’re changing careers, emphasize your transferable skills. Career change cover letters that emphasize transferable skills are more effective because they show prospects that you can perform the work with little or no experience.

Did you know? 83% of hiring managers surveyed said they would hire a candidate who sent a strong cover letter, even if their resume wasn’t up to par.

Write a closing paragraph

When you write a cover letter closing statement, make it clear to the employer that you’re excited about the possibility of working with them and that you are confident you have the expertise to be successful at the job.

Remember that you’re writing a cover letter to a specific person, so thank them for their time and consideration. 

You should also encourage the recipient to follow up (e.g., “ I look forward to further discussing my qualifications with you ”). A “call to action” in your cover letter closing paragraph shows hiring managers that you’re serious about the job and confident in your qualifications.

Here are a few examples of how to write a strong cover letter closing paragraph.

I have attached my resume and creative portfolio to my application for further review of my credentials. I am eager to speak with you about this role and greatly appreciate your consideration. Please contact me at your earliest convenience to discuss my background in more detail.

Thank you for your time and consideration. I’m excited about the prospect of working for the Museum of Ancient History. I look forward to discussing what I learned in my year abroad as an English teacher and how I can apply those lessons to the docent role. Feel free to contact me any time during the week.

I’m confident that a review of my resume and portfolio will convince you that I have the technical skills and knowledge necessary to be successful in the lead designer role at Creative Ads, LLC. I’m excited about the opportunity and would be thrilled to meet with you and your team next week to discuss my ideas for your next campaign. Please contact me this week to schedule a convenient date and time.

Are you searching for remote jobs? Our sister company, FlexJobs, updates listings daily with verified remote jobs. Find full-time and part-time remote jobs with FlexJobs.

Signing off a cover letter professionally is crucial as it demonstrates your attention to detail, professionalism and respect for the hiring manager and the company. 

A professional signoff can also show that you are serious about the job and that you have taken the time to craft a well-written and thoughtful cover letter. 

See how to write a proper cover letter signoff below (and what language to avoid).

• Best regards,
• Kind regards,

Proofread your cover letter

Knowing how to write a formal cover letter isn’t all there is to making a cover letter. You’ll also need to proofread your letter at least once before sending it to a potential employer. Typos and cover letter formatting mistakes can reduce your chances of getting hired.

When you’ve finished proofreading, have someone else read it for you too, just to be sure it’s job application ready. You can ask a trusted friend or family member, a former colleague or a professional mentor to read your cover letter. 

Be specific about the feedback you are seeking. For example, you might ask for constructive criticism in the following areas: 

• Relevance: Does your cover letter demonstrate how your skills and experience match the job requirements?
• Clarity: Is your writing clear, concise and easy to understand?
• Tone: Is your tone professional and appropriate for the company and position you are applying for?
• Grammar and spelling: Are there any grammatical errors or spelling mistakes that need to be corrected?
• Formatting: Is your cover letter formatted properly with a clear and organized structure?
• Overall impression: Does your cover letter make a strong impression and effectively communicate your enthusiasm and interest for the position?

Alternatively, you can seek the advice of a career counselor or professional resume writer who can review your cover letter and provide constructive criticism to help you improve your application.

Our Cover Letter Builder features built-in spell check to ensure your document is free of spelling and grammatical errors.

Cover letter writing checklist

Now that you know how to write a compelling cover letter, we recommend running through this cover letter writing checklist to ensure that your document isn’t missing anything.

• Did you choose a cover letter design that matches your resume?
• Are your name, location, phone number and email address up to date and displayed at the top of your cover letter?
• Did you add a link to your professional portfolio or website and your current LinkedIn profile (if you have them)?
• Did you add the current date at the top of your cover letter?
• Did you address your letter to the hiring manager by name and include their title, email address and the correct company address?
• Did you greet the hiring manager, recruiter or HR associate by name or title?
• Did you use a polite but formal greeting?
• Are the first few sentences of your cover letter clear and compelling?
• Do you convey enthusiasm for the job?
• Did you effectively express how you can apply your skills, experience and achievements to the target job to help the company achieve its goals?
• Did you highlight one or two things you like about the company, such as its values or culture and why?
• Did you thank the reader for their time?
• Did you end your cover letter with a call to action?
• Did you use a proper, formal closure to end your letter?

How to write a cover letter that stands out

A professional cover letter template is the best way to craft a cover letter that stands out. Use one of our professionally designed templates with our Cover Letter Builder to make a cover letter in minutes. 

Our cover letter templates frame your qualifications with the correct formatting, and they meet the latest applicant tracking system (ATS) requirements. Our builder makes writing a cover letter a snap with the following features:

• Job-specific phrases and skills: Click to add job-specific content suggestions written by Certified Professional Resume Writers (CPRW).
• Step-by-step guidance: Get expert advice on how to write a good cover letter at every step to help you showcase your top skills and qualifications. 
• Easy customization: Write a cover letter for every job application and save as many versions of it as you need.
• Multiple download formats: Save and export your cover letter as a PDF, DOCX or plain text.

Always match your cover letter template to your resume template for a polished job application. Use our Resume Builder or CV Maker to complete your job application with a matching template.

Cover letter tips from career advice experts

We spoke with David Grimes, director of people and talent operations at Taulia LLC, about the importance of creating a cover letter for your job application.

Grimes told us, “I sincerely appreciate cover letters, as they signal to me an amplification of interest and offer an additional opportunity to convey that [job candidates] have taken the time to truly review the position or organization and see an alignment.”

“When done well, a cover letter can provide a window into the candidate as they picture themselves at our organization.” – David Grimes, Director of People and Talent Operations at Taulia LLC

While you write, keep the following pointers in mind to craft a standout document. Here are our top five tips for how to make a cover letter that hiring managers will love:

• Follow instructions. Don’t send a Word document if the job posting says to send your letter as a PDF. If it tells you to send your cover letter as an email attachment, then do so. If the job posting says to write your cover letter in the body of an email, then do that. If you fail to follow all instructions in a job ad, you will likely not be considered for the position.
• Tailor your cover letter to the job . Hiring managers know a generic cover letter when they see one — and they’ll usually ignore it. That’s why it’s critical to customize your cover letter to show your enthusiasm for the specific job and company you’re applying to. Use resume keywords from the job description to showcase that your skills match the requirements of the role.
• Don’t apologize. Never point out the skills and experience you lack. If you are qualified for the job but don’t have much experience in the field, don’t apologize. Instead, focus on experiences like volunteering, school projects and community service you’ve done that make you a good fit and play up your transferable skills.

Don’t overshare. While writing a cover letter to explain a career change or job gap is a good idea, sharing every detail about your life or career is not. Do not share personal information such as political views, salary expectations or irrelevant hobbies.

Use a professional tone. We stress the importance of conveying enthusiasm when you write a cover letter because it demonstrates your interest in the position. However, use caution when displaying your zeal. Keep your tone professional, genuine and confident without going overboard. 

Professional cover letters

Get inspired by our professionally crafted cover letters for top jobs and industries. You can use them with our builder to make a cover letter that effectively highlights your skills and qualifications.

Cover letters for top jobs

Administrative Assistant

Mechanical Engineer

Personal Trainer

Registered Nurse

Security Officer

Cover letters by situation

Here’s how to write a cover letter with no experience.

Use this professional cover letter as a guide for your career change cover letter.

Here’s what to include in a cover letter if you have employment gaps.

Use this “cold call” cover letter to proactively contact the company you want to work for.

Here’s how to write a cover letter for a job that isn’t advertised.

Here’s how to write a cover letter for a temporary to a permanent position.

Here’s how to write a cover letter for an internal position at the same company.

Cover letter for when you’re seeking a promotion.

Key Takeaways

• A cover letter is a one-page document that introduces you to the hiring manager, expands upon the information in your resume and explains why you’re an excellent fit for the role.
• Address the cover letter to the hiring manager. If you can’t find their name, then address them as “Hiring Manager,” by their title or address the department.
• Write a cover letter introduction that immediately grabs the hiring manager’s attention and compels them to keep reading.
• It’s a good idea to use a professionally designed cover letter template to ensure your cover letter is formatted correctly.
• Tailor your cover letter to your target job and use keywords from the job description that accurately reflect your skills and qualifications.

How long should a cover letter be?

A cover letter should typically be one page long and no more than three to four paragraphs. Aim to concisely express your points in about 250-500 words. 

Read up on how to write a short cover letter to browse professionally made examples and to learn how to write a simple cover letter that effectively showcases your skills and qualifications.

Hiring managers and recruiters often receive many applications, so a short and focused cover letter that quickly communicates your qualifications can help you stand out from other applicants. 

However, it is also important to ensure that your cover letter provides enough detail to showcase your skills and experience and convince the employer to invite you for an interview.

How to address a cover letter without a name?

It’s always best practice to try to find the hiring manager’s name when writing a cover letter because it personalizes your letter and emphasizes your interest in the position by showing you’ve done your homework. 

It also creates a connection with the hiring manager and conveys that you’re willing to go the extra mile, which is a quality most hiring managers want to see in prospective employees. 

If you don’t have a name, it’s acceptable to write “Dear Hiring Manager,” “Dear [Role or Title],” or “Dear [Department Name]” to address your cover letter.

How do you send a cover letter by email?

To send a cover letter by email, first save your cover letter and resume as separate PDF or Word documents, then follow the steps below: 

• Write a clear and professional subject line that includes the job title and your name.
• Compose a brief message in the body of the email, introducing yourself and stating the position you are applying for. 
• Attach your cover letter and resume to the email, making sure they are properly named and labeled.
• Double-check the email address of the recipient and proofread your email and attachments for any errors or typos before sending. 

It’s important to note that some employers may have specific instructions on how to submit your application, so make sure you read the job posting carefully and follow their guidelines. 

Additionally, if the employer requests that you send your application to a specific email address or through an online application system, make sure you follow those instructions.

Is a cover letter necessary?

While writing a cover letter for a job application is not always required, it is highly recommended to include one either way. A well-written cover letter can help you stand out from other applicants and demonstrate your interest in the position. 

A cover letter provides an opportunity for you to showcase your communication skills, highlight your qualifications and experience and explain why you are a good fit for the job. 

Even if the job application does not specifically request a cover letter, submitting one can show that you are willing to go above and beyond to make a good impression and can help you differentiate yourself from other candidates.

So while it’s not always necessary, a well-crafted cover letter can definitely improve your chances of getting hired. We recommend trying out an AI cover letter generator to to make a cover letter in minutes.

What do I write in a cover letter?

Wondering what to write in a cover letter? Generally, cover letters should tell employers why you’re the best fit for your target job. Write about your background and how it fits the job, show your personality and explain precisely what you can do for the employer and how. 

It’s also a good idea to explain unique situations like job gaps or frequent career changes in your cover letter. Remember to include the following information in your cover letter: 

• A header with your contact information and the employer’s information if you have it.
• A professional salutation that includes the employer’s name if you have it. 
• A brief introduction explaining why you’re interested in the job. 
• One or two body paragraphs that summarize your qualifications. 
• A conclusion that reiterates your interest in the position. 
• A professional signoff such as “Sincerely” or “Best regards,” followed by your name. 

Overall, your cover letter should be concise, well-written and tailored to the job you’re applying for. It should demonstrate your enthusiasm for the position and your ability to make a valuable contribution to the company. 

What does a cover letter look like?

A good cover letter follows the standard business letter format. Your cover letter should be well-formatted, easy to read and professional in appearance. Remember to include the following when using standard business format to structure your cover letter: 

• Your contact details: Include your full name, title, company name, full address, phone number and email address in the letterhead.
• Date: The date should be written below your address.
• Recipient’s contact details: The recipient’s full name, title, company name, full address, phone number and email address should be included below the date.
• Salutation: The salutation should be formal, such as “Dear Mr./Ms./Dr. [Last Name].”
• Body: The body of the letter should be divided into paragraphs, with each paragraph discussing a specific point or topic. The tone of the letter should be professional and courteous.
• Closing: The closing should be formal, such as “Sincerely” or “Respectfully,” and followed by your signature. 

Download a sample cover letter from this page to jump right into writing your cover letter rather than worrying about formatting. Some cover letter templates have splashes of color and stylized headers, but they all follow the same standard cover letter format.

What are the goals of a cover letter?

The goal of a cover letter is to convince the hiring manager that you are the right person for the job and worth considering for further evaluation.

A cover letter allows you to formally introduce yourself, demonstrate your interest in the job and highlight your relevant skills and experience. Some of the specific goals of a cover letter include:

• Providing context for your application.
• Demonstrating your qualifications and fit for the position.
• Showing your enthusiasm and interest in the role.
• Differentiating yourself from other applicants.

A well-written cover letter should grab the employer’s attention and persuade them to take a closer look at your resume and ultimately invite you for an interview.

What do employers look for in a cover letter?

Employers look for a well-written cover letter that demonstrates relevance, enthusiasm, attention to detail, personalization and professionalism. Here are a few key areas to keep in mind while you write your cover letter: 

• Relevance: Demonstrate that you have the relevant qualifications, skills and experience necessary to succeed in the role.
• Enthusiasm: Your cover letter should express your enthusiasm for the opportunity and explain why you are excited about the job.
• Attention to detail: Your letter should be free of errors and show your ability to communicate effectively to demonstrate that you have taken the time to write a thoughtful cover letter. 
• Personalization: Employers want to see that you have tailored your cover letter specifically to the job and the company. Demonstrate that you have done your research and understand the company’s mission, values and culture.
• Professionalism: Your cover letter should demonstrate that you are professional and have a strong work ethic. Use a professional tone and demonstrate your ability to work well with others.

Ultimately, your cover letter should indicate your relevant qualifications and your enthusiasm for the role. Remember to include new information in your cover letter rather than restating the same details from your resume. 

Should I give examples in a cover letter?

Yes, it is often a good idea to give examples in a cover letter to illustrate your skills, experience and accomplishments. 

Providing specific examples of projects, measurable accomplishments, or other work experiences can help you stand out from other applicants and demonstrate your qualifications for the job. 

You can use examples to show how you have solved problems, worked collaboratively, demonstrated leadership or achieved specific goals in your previous roles. 

Ensure that your examples are concise and to the point and do not take up too much space in your cover letter.

What should the first paragraph of a cover letter include?

The first paragraph of a cover letter should introduce yourself and explain why you are writing the letter. Here are some key elements to include in the first paragraph of a cover letter:

• Your value as a candidate: Begin your letter with a compelling statement about the top skills or qualifications that make you a great fit for the role. 
• How you learned about the position: If you were referred to the position by someone you know or if you saw the job posting on a specific website, mention it in this paragraph.
• A brief statement about your qualifications: In one or two sentences, explain why you are interested in the position and why you are a good fit for the job.

Overall, the first paragraph of your cover letter should be clear, concise and engaging to grab the hiring manager’s attention. 

What is a good opening sentence for a cover letter?

A good opening sentence for a cover letter should be attention-grabbing and demonstrate your enthusiasm for the position. Here are a few examples:

• “As a passionate and results-driven marketing professional, I am thrilled to apply for the Marketing Manager position at XYZ Company.”
•  “With a proven track record of success in project management and a genuine passion for driving organizational growth, I am excited to submit my application for the Project Manager role at ABC Corporation.”
• “When I saw the job posting for the Software Engineer position at DEF Tech, I knew I had found an opportunity that perfectly aligns with my expertise and career aspirations.”

Remember to customize the sentence to fit your own experiences and the specific job you are applying for.

How do you write a cover letter with no experience?

Writing a cover letter with no experience can be challenging, but creating a compelling letter showcasing your skills and potential is possible. 

Begin your letter with a statement explaining why you are interested in the position and qualified for it. You might mention your skills, education or relevant coursework.

Even if you don’t have work experience, you can provide examples of demonstrating relevant skills in other settings. For example, you might mention a group project you completed in school that required teamwork and communication.

Your cover letter should be no more than one page long. Use clear, concise language and avoid repeating information that is already in your resume.

How we reviewed this article

Since 2013, we have helped more than 15 million job seekers. We want to make your career journey accessible and manageable through our services and Career Center’s how-to guides and tips. In our commitment to bring you a transparent process, we present our Editorial Process .

• Harvard Business Review. Article. Gallo, Amy. How to Write a Cover Letter
• University of Wisconsin – Madison. The Writing Center. Article. Writing Cover Letters
• Columbia University Center for Career Education. Article. How and Why to Write a Great Cover Letter

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‡ Results derived from a study responded by 1000 participants of which 287 created a resume online.

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What Is the Appropriate Date Format for a Cover Letter?

by Leyla Norman

Published on 26 Sep 2017

Cover letters are formal documents that require much attention to detail. An employer looks at your cover letter as an introduction of yourself and your capabilities. It highlights your experiences and career goals. One small aspect of your cover letter that requires as much attention as its wording and format is the date.

Long Format

When you write your cover letter, it is important to use the long date format. This includes the entire written month of the year, the date and the year, written with four digits. Depending on where you live, the exact formatting of the date will be different.

United States

In the United States, you generally will begin your date with the name of the month. Then, you will write the numbered date next to the month. Follow the date with a comma and a space. Then write the entire year. For example, instead of using the date’s short format, such as 04/24/2010, 4/24/’10 or another similar shortened format, you would write April 24, 2010.

Outside the United States

If you live outside the United States or are applying for a job out of the United States, you would use a slightly different date format for your cover letter. In this case, the date is written before the name of the month. The full year with four digits follows the month. No comma is used. For example, April 24, 2010, would be written 24 April 2010. Another option is to write “th,” “nd,” or “rd” after the numbered date to indicate that the date of the letter is, in this example, the 24th day of the month. It would look like 24th April 2010. If you wanted to write a date for November 3, 2010, you would write 3rd November 2010. This would be read “the third of November 2010.”

The long format of the date generally is the first thing you write on a cover letter. Whether you choose to put it at the top of the left-hand side of the page, in the middle at the top or at the top of the right-hand side of the page will depend on what type of cover letter format you use.

Do You Need To Put A Date On Your Cover Letter

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Do you need to put a date on your cover letter?

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It is generally recommended to include the date on a cover letter, as it provides context for when the letter was written and can be important for scheduling and follow-up purposes. Additionally, having a date on the cover letter can also indicate to the employer that the letter is current and relevant.

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• Cover Letter

What to Include in a Cover Letter (Examples for 2024)

Our customers have been hired by:

What to include in a cover letter besides a desperate plea to give you a job? Cheer up! Writing one will be a breeze if you know what to put in a cover letter. Not only that—you’ll write an attention-grabbing cover letter that will get employers on the phone ASAP.

So what should a cover letter include? Our brief cover letter guide will show you what should and shouldn’t be in a cover letter and why.

This guide will tell you:

• What to include in a cover letter to land the job you're after.
• What NOT to include in a cover letter.
• What are the elements that make a great cover letter.

Want to save time and have your cover letter ready in 5 minutes? Try our cover letter builder. It’s fast and easy to use, and you'll get tips and right-vs-wrong examples while writing it. Choose from 20+ professional cover letter templates that match your resume.

CREATE YOUR COVER LETTER NOW

Here’s an infographic showing you what to include in a cover letter:

Sample cover letter for a resume— See more cover letter examples here .

Looking for some cover letter examples? See:

• The Perfect Cover Letter for Any Job (Example & Guide)
• General Cover Letter Example
• Email Cover Letter Example
• Brief Cover Letter Example
• Cover Letter with No Experience Example
• Motivational Statement Example
• 10 Short Cover Letter Examples for Any Job (+ Writing Guide)
• Cover Letter for an Internship: Example & Tips for All Interns
• Business Cover Letter: Samples, Proper Format, & Writing Guide
• Cover Letter Examples to Land Any Job

Need a detailed cover letter writing guide? Check here: How to Write a Cover Letter in 8 Simple Steps

Now, let’s see what should be in a cover letter to make it successful:

What to Include in a Cover Letter: Example

Adalynn Harris

Customer Service Representative

123 Seaside Lane

Portland, Maine, 04101

123-456-7890

[email protected]

linkedin.com/in/adalynn-harris7136

Portland, July 1, 2023

Emersyn Campbell

Human Resources Manager

456 Tech Boulevard

Portland, Maine, 04102

Dear Ms. Campbell,

I am writing to express my interest in the advertised Customer Service position at LumeTech. With my proven track record of exceptional customer service during my tenure at ThriveSwift, I am confident I can contribute to LumeTech's renowned customer satisfaction ratings.

At ThriveSwift, I led the implementation of a new customer relationship management system, increasing customer satisfaction scores by 25% within the first quarter of its launch. This achievement underlines my commitment to driving customer-centric improvements and showcases my ability to proactively identify and address our client's needs.

My motivation to join LumeTech stems from your commitment to innovation and focus on providing outstanding customer experiences. I want to bring my excellent communication skills, problem-solving abilities, and a customer-first mindset to support LumeTech's continued growth. My expertise and ability to work well in a team will greatly benefit your company.

I would appreciate the opportunity to meet with you to discuss how my skills and experiences align with LumeTech's goals and how I can contribute to maintaining the high standards of customer service that your company is known for.

Thank you for considering my application. I look forward to contributing to LumeTech.

What to Include in a Cover Letter?

The key to writing a successful job application is to know exactly what to put in a cover letter. Are you wondering: "What should I include in a cover letter?" With a good writing guide, it’s just like following a cooking recipe. Think of each element of a cover letter as the necessary ingredients, and your writing style as seasoning that adds a unique flavor.

Here are the key elements a cover letter should include:

Contact Information

What contact details should you add? Must-haves include your name, email address, and phone number. Your mailing address, branding statement, and link to your optimized LinkedIn profile are nice-to-haves.

Current Date

End your cover letter header by inserting the date of writing before moving on.

Company Information

You need to list the name of the person leading the recruitment process, their job title, and the company address. Research the company website, or a site like Glassdoor , to locate the hiring manager’s name so that you can address your cover letter correctly. 

Dear is regarded as one of the best cover letter salutations  out there, as it is helpful whether the letter is formal or informal and whether you know the recruiter’s name. Avoid cliché greetings such as Dear Sir or Madam , or To Whom It May Concern , as they’re considered lazy and outdated.

Opening Line

What should the first paragraph of a cover letter include? Like the compelling first line in a great novel, the opening paragraph in a cover letter should immediately hook the reader in a way that makes them want to read further.

Your Interest in the Company and Position

Show your enthusiasm for the job by including attention-grabbing facts about the company or your respect for their products and services. A bit of praise can get you very far!

Reasons You’re Great for the Job

Show them you are the perfect fit for the company and team by mentioning your professional achievements . Give specific examples of using the required skills in the past. This section of your cover letter shouldn’t be a repetition of your resume but a tailored demonstration of your expertise.

Closing Paragraph With a CTA

Write an impressive closing paragraph of your cover letter by briefly summarizing everything, and add a Call To Action by proposing a meeting or a phone call.

Closing Sentiment and Your Name

Simple ones such as “Best Regards” or “Sincerely” with your full name are enough. Remember to add a cover letter enclosure to make sure the hiring manager knows you emailed a complete job application . 

A P.S. at the bottom of your cover letter always draws the reader’s attention, even if they don’t care to read the rest. Include an original idea for the company, or show off an impressive professional achievement in a way that will make them want to learn more about you.

Now that you know what should be included in a cover letter, make sure to fill each element correctly. Remember what your cover letter should say : you can help the company succeed!

Pro Tip: Remember to format your cover letter professionally. Use easy-to-read cover letter fonts that can make a good impression on recruiters. Set the spacing and margins of your cover letter to maintain a good balance between text and white space, and limit the cover letter length to one page. Learn more about cover letter formatting: Formatting a Cover Letter Step-by-Step .

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What Not to Include in a Cover Letter?

Maybe you’ve got a unique idea about what to include in a cover letter for a job. It’s better to check if it’s not against the rules. There’s always a bit of freedom in writing a job application, but going too far won’t make a good impression on recruiters.

What not to put in a cover letter: 

Irrelevant Information

Your cover letter should include relevant experience that fits the advertised position. Skip anything that won’t matter to the hiring manager.

Extensive Paragraphs

A cover letter is not an essay! Keep the paragraphs up to 5 sentences long to write a killer cover letter .

False Claims

It’s the same as in a resume— lying on a job application is a big NO. If you claim something, make sure you have facts to back it up.

Salary Expectations

Generally, it’s better not to include them. Mention your salary requirements in the cover letter only if the job advertisement tells you to do it.

Negative Remarks About Previous Jobs

Never say you hated your job . Whatever the circumstances of leaving a previous position are, keep all remarks professional.

If you need to explain something in your cover letter, make sure you’re not using unverifiable claims, such as: “I didn’t get a promotion because the manager chose someone who slept with the boss .”

Personal Information

Unless it’s relevant to the position or the job advertisement, don’t focus on details of your personal life. The recruiter doesn’t need to know everything about you. In fact, providing irrelevant information may lead to unconscious bias and employment discrimination, even though it’s against labor laws .

Social Links

Leave the socials, profile URLs, and portfolio to your resume unless the cover letter template of your choice has a place for them.

Excessive Flattery

You don’t need to be like, “I love you guys!”. Show your enthusiasm for the job, but don’t go too far with flattery . Focus on the company's achievements rather than subjective opinions about it.

Your Wishes

It’s perfectly fine that you expect certain things from the company. But in your cover letter, focus on saying what you can do for them.

Spelling or Grammar Errors

It’s just common sense—use a spellchecking tool such as Grammarly to ensure you didn’t make any mistakes.

Wrong Names

It’s obvious, but make sure that you address the letter to the right company and person.

Strange File Name

Naming a cover letter is important. You don’t want the file lost on the recruiter’s hard drive. Always put your name and the position you apply for in the file name. 

Remember that a cover letter should be formal . Unless you know for certain that the company culture is extremely relaxed, don’t include jokes or puns.

Indulge in the wealth of tips on writing a cover letter that will let you stand out: 35+ Successful Cover Letter Tips, Advice & Guidelines

Plus, a great cover letter that matches your resume will give you an advantage over other candidates. You can write it in our cover letter builder here.  Here's what it may look like:

See more cover letter templates and start writing.

Key Takeaway

Here's what should a cover letter include:

• Opening paragraph —grab the recruiter's attention with relevant skills and accomplishments.
• Middle paragraphs —show that you are a perfect match and how you can add value to the company.
• Compelling ending —ask for a meeting or a call and add a catchy postscript.

Do you have any questions about what should you include in a cover letter? Not sure what should be in a cover letter to make it effective? Get at us in the comments below, and we will answer your question. Thanks for reading!

About Zety’s Editorial Process

This article has been reviewed by our editorial team to make sure it follows Zety's editorial guidelines . We’re committed to sharing our expertise and giving you trustworthy career advice tailored to your needs. High-quality content is what brings over 40 million readers to our site every year. But we don't stop there. Our team conducts original research to understand the job market better, and we pride ourselves on being quoted by top universities and prime media outlets from around the world.

• https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/factsheets/FACT_Workplace_Aug2016_ENGESQA508c.pdf
• https://link.springer.com/article/10.3758/BF03328641

Frequently Asked Questions about What to Include in Cover Letters

What to include in a cover letter.

It’s good that you know that cover letters are necessary . When writing a job application, it’s also important to know what should a good cover letter include. The purpose of a cover letter is to express your interest in the advertised position and present your qualifications for the job. In order to do that, you must include the essential cover letter information.

Here’s what goes in a cover letter:

• Your contact information
• Date of the letter
• Contact information of the hiring manager and the company
• Salutation + the hiring manager’s name
• Attention-grabbing opening statement .
• First paragraph, containing your enthusiasm for the position and the company
• Second paragraph, containing an overview of your qualifications
• Third paragraph, specifying why this position is perfect for you
• Closing paragraph with a Call To Action
• Greetings and optional P.S.

Remember that your cover letter layout should match the resume template—this makes your job application appear more professional! If you don’t want to work with font sizes, cover letter spacing & margins , and all of that fluff, you can pick some simple cover letter templates to download , or a few free cover letter templates in Microsoft Word to make your life easier.

What are 3 things you should include in a cover letter?

While certain parts of a cover letter, such as contact information and salutations, are easy to remember, the contents of the cover letter’s paragraphs are more difficult to write. However, once you remember what your cover letter should say in 3 short points, it will become easier to write one.

Here are the 3 things you should include in a cover letter:

• Your enthusiasm for the job and the company
• Your research about the position and the company’s business goals
• Your willingness to make a contribution

Why do these things matter to recruiters?

First, they want to see you are enthusiastic about the advertised position. By letting them know what attracts you to the job and the company, they can see that you didn’t just send the same letter to 20 other businesses. For this reason, never address your cover letter with “To whom it may concern” —it really makes a bad impression on the reader!

Second, by doing research about the position and the business, you can learn about their current goals, history, achievements, and challenges to overcome. You can make a great impression by referring to a little-known fact or a significant achievement of the company in your cover letter.

Third, the hiring managers want to know what you can do for the company. Explain how you can contribute to the overall business goal and the goals of the department you’d work for. Be as specific as possible!

What are the 7 things you should include while formatting your cover letter?

Just like there are many recipes for apple pie, there are also many guidelines for cover letters. How are you supposed to know which ones matter? We tried to combine them into 7 points to make formatting a cover letter easier.

Here are the 7 things you should include in a cover letter:

• Cover Letter Header : add your contact information and contact details of the company
• Salutation: tailor the cover letter greeting and use the hiring manager’s name instead of the cliché “ Dear Sir or Madam ”
• Opening paragraph: grab the reader’s attention by introducing yourself, stating why you want this job, and what attracts you to the company.
• Second paragraph: present your qualifications by referring to the requirements from the job advertisement.
• Third paragraph: show that you’re the perfect candidate for this position by explaining how you can contribute to the company's success.
• Closing paragraph: summarize your interest in the position and include a Call To Action.
• Greetings and signature: use a professional closing and paste your scanned signature for a personal touch.

That’s it!

Sometimes, the job advertisement may ask candidates to also include their salary expectations in cover letters . If that’s the case, make sure to also mention them!

As for the ideal length of a cover letter , it’s best to keep it short enough to fit a bit more than half of a page. Recruiters are busy people, they don’t have time to read long essays.

What are the 4 parts of a cover letter?

It’s not easy to find a general cover letter outline . But don’t worry, writing a cover letter can be easier than finding the perfect answer to your question via Google . You just need to know what 4 parts to include in your cover letter .

Each cover letter has four distinct sections:

• Header with contact information and salutation
• Your introduction
• Body of the letter
• Closing statement

That’s what a cover letter should look like .

The body is the longest section of a cover letter. It may consist of several paragraphs (though usually two are enough) dedicated to proving that you’re the best fit for the advertised position. In this part, you should include an overview of your qualifications, refer to the requirements mentioned in the job ad, and explain how you can use your skills and knowledge to assist the employer and help the company achieve its goals. Remember that the goal of your cover letter is to sell yourself . It’s important to be specific—vague promises are not convincing for recruiters!

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How to Write a Cover Letter That Will Get You a Job

I ’ve read thousands, maybe tens of thousands, of cover letters in my career. If you’re thinking that sounds like really boring reading, you’re right. What I can tell you from enduring that experience is that most cover letters are terrible — and not only that, but squandered opportunities. When a cover letter is done well, it can significantly increase your chances of getting an interview, but the vast majority fail that test.

So let’s talk about how to do cover letters right.

First, understand the point of a cover letter.

The whole idea of a cover letter is that it can help the employer see you as more than just your résumé. Managers generally aren’t hiring based solely on your work history; your experience is crucial, yes, but they’re also looking for someone who will be easy to work with, shows good judgment, communicates well, possesses strong critical thinking skills and a drive to get things done, complements their current team, and all the other things you yourself probably want from your co-workers. It’s tough to learn much about those things from job history alone, and that’s where your cover letter comes in.

Because of that …

Whatever you do, don’t just summarize your résumé.

The No. 1 mistake people make with cover letters is that they simply use them to summarize their résumé. This makes no sense — hiring managers don’t need a summary of your résumé! It’s on the very next page! They’re about to see it as soon as they scroll down. And if you think about it, your entire application is only a few pages (in most cases, a one- or two-page résumé and a one-page cover letter) — why would you squander one of those pages by repeating the content of the others? And yet, probably 95 percent of the cover letters I see don’t add anything new beyond the résumé itself (and that’s a conservative estimate).

Instead, your cover letter should go beyond your work history to talk about things that make you especially well-suited for the job. For example, if you’re applying for an assistant job that requires being highly organized and you neurotically track your household finances in a detailed, color-coded spreadsheet, most hiring managers would love to know that because it says something about the kind of attention to detail you’d bring to the job. That’s not something you could put on your résumé, but it can go in your cover letter.

Or maybe your last boss told you that you were the most accurate data processor she’d ever seen, or came to rely on you as her go-to person whenever a lightning-fast rewrite was needed. Maybe your co-workers called you “the client whisperer” because of your skill in calming upset clients. Maybe you’re regularly sought out by more senior staff to help problem-solve, or you find immense satisfaction in bringing order to chaos. Those sorts of details illustrate what you bring to the job in a different way than your résumé does, and they belong in your cover letter.

If you’re still stumped, pretend you’re writing an email to a friend about why you’d be great at the job. You probably wouldn’t do that by stiffly reciting your work history, right? You’d talk about what you’re good at and how you’d approach the work. That’s what you want here.

You don’t need a creative opening line.

If you think you need to open the letter with something creative or catchy, I am here to tell you that you don’t. Just be simple and straightforward:

• “I’m writing to apply for your X position.”

• “I’d love to be considered for your X position.”

• “I’m interested in your X position because …”

• “I’m excited to apply for your X position.”

That’s it! Straightforward is fine — better, even, if the alternative is sounding like an aggressive salesperson.

Show, don’t tell.

A lot of cover letters assert that the person who wrote it would excel at the job or announce that the applicant is a skillful engineer or a great communicator or all sorts of other subjective superlatives. That’s wasted space — the hiring manager has no reason to believe it, and so many candidates claim those things about themselves that most managers ignore that sort of self-assessment entirely. So instead of simply declaring that you’re great at X (whatever X is), your letter should demonstrate that. And the way you do that is by describing accomplishments and experiences that illustrate it.

Here’s a concrete example taken from one extraordinarily effective cover-letter makeover that I saw. The candidate had originally written, “I offer exceptional attention to detail, highly developed communication skills, and a talent for managing complex projects with a demonstrated ability to prioritize and multitask.” That’s pretty boring and not especially convincing, right? (This is also exactly how most people’s cover letters read.)

In her revised version, she wrote this instead:

“In addition to being flexible and responsive, I’m also a fanatic for details — particularly when it comes to presentation. One of my recent projects involved coordinating a 200-page grant proposal: I proofed and edited the narratives provided by the division head, formatted spreadsheets, and generally made sure that every line was letter-perfect and that the entire finished product conformed to the specific guidelines of the RFP. (The result? A five-year, $1.5 million grant award.) I believe in applying this same level of attention to detail to tasks as visible as prepping the materials for a top-level meeting and as mundane as making sure the copier never runs out of paper.”

That second version is so much more compelling and interesting — and makes me believe that she really is great with details.

If there’s anything unusual or confusing about your candidacy, address it in the letter.

Your cover letter is your chance to provide context for things that otherwise might seem confusing or less than ideal to a hiring manager. For example, if you’re overqualified for the position but are excited about it anyway, or if you’re a bit underqualified but have reason to think you could excel at the job, address that up front. Or if your background is in a different field but you’re actively working to move into this one, say so, talk about why, and explain how your experience will translate. Or if you’re applying for a job across the country from where you live because you’re hoping to relocate to be closer to your family, let them know that.

If you don’t provide that kind of context, it’s too easy for a hiring manager to decide you’re the wrong fit or applying to everything you see or don’t understand the job description and put you in the “no” pile. A cover letter gives you a chance to say, “No, wait — here’s why this could be a good match.”

Keep the tone warm and conversational.

While there are some industries that prize formal-sounding cover letters — like law — in most fields, yours will stand out if it’s warm and conversational. Aim for the tone you’d use if you were writing to a co-worker whom you liked a lot but didn’t know especially well. It’s okay to show some personality or even use humor; as long as you don’t go overboard, your letter will be stronger for it.

Don’t use a form letter.

You don’t need to write every cover letter completely from scratch, but if you’re not customizing it to each job, you’re doing it wrong. Form letters tend to read like form letters, and they waste the chance to speak to the specifics of what this employer is looking for and what it will take to thrive in this particular job.

If you’re applying for a lot of similar jobs, of course you’ll end up reusing language from one letter to the next. But you shouldn’t have a single cover letter that you wrote once and then use every time you apply; whatever you send should sound like you wrote it with the nuances of this one job in mind.

A good litmus test is this: Could you imagine other applicants for this job sending in the same letter? If so, that’s a sign that you haven’t made it individualized enough to you and are probably leaning too heavily on reciting your work history.

No, you don’t need to hunt down the hiring manager’s name.

If you read much job-search advice, at some point you’ll come across the idea that you need to do Woodward and Bernstein–level research to hunt down the hiring manager’s name in order to open your letter with “Dear Matilda Jones.” You don’t need to do this; no reasonable hiring manager will care. If the name is easily available, by all means, feel free to use it, but otherwise “Dear Hiring Manager” is absolutely fine. Take the hour you just freed up and do something more enjoyable with it.

Keep it under one page.

If your cover letters are longer than a page, you’re writing too much, and you risk annoying hiring managers who are likely sifting through hundreds of applications and don’t have time to read lengthy tomes. On the other hand, if you only write one paragraph, it’s unlikely that you’re making a compelling case for yourself as a candidate — not impossible, but unlikely. For most people, something close to a page is about right.

Don’t agonize over the small details.

What matters most about your cover letter is its content. You should of course ensure that it’s well-written and thoroughly proofread, but many job seekers agonize over elements of the letter that really don’t matter. I get tons of  questions from job seekers  about whether they should attach their cover letter or put it in the body of the email (answer: No one cares, but attaching it makes it easier to share and will preserve your formatting), or what to name the file (again, no one really cares as long as it’s reasonably professional, but when people are dealing with hundreds of files named “resume,” it’s courteous to name it with your full name).

Approaching your cover letter like this can make a huge difference in your job search. It can be the thing that moves your application from the “maybe” pile (or even the “no” pile) to the “yes” pile. Of course, writing cover letters like this will take more time than sending out the same templated letter summarizing your résumé — but 10 personalized, compelling cover letters are likely to get you more  interview invitations  than 50 generic ones will.

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