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A "Personal Statement" is an important vehicle through which you introduce yourself to a third party for a specific purpose - enrolling in a graduate school, applying for a scholarship, seeking an internship opportunity, or applying for a job. To write a good Personal Statement, the skills required are as delicate as creating Coffee Art - and practice makes perfect! The following sections will introduce key qualities of good Personal Statements. The recommended links provide both practical and user-friendly tips, samples/templates, and textbook resources on writing Personal Statements (i) for Academic Purposes; and (ii) for Career Purposes.

Essentials for Personal Statements

Effective Personal Statements can open the door to an interview, selection for admission to graduate schools, or even help you to secure a scholarship – but just remember "COFFEE ART"

Recommended Links for Personal Statements

• Brainstorming ideas Resources – from University of Winsconsin-Madison
• Outlining a Personal Statement – from Fullbright Scholarship Application
• Do's and Don'ts of Personal Statements (With Attribute Map, Accomplishment and Experience Table from from DePaul University.
• Foci for Your Personal Statements - from University of Indiana Bloomington
• Analysis of a Personal Statement Example
• Tips for Writing Oxbridge Personal Statements Tips for Writing Oxbridge Personal Statements
• 4 Top Tips to Show Difference

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How To Write A Personal Statement Letter: A Sample

Have you ever tried impressing somebody that you went to great lengths to get their approval? It’s the same way as writing a personal statement letter.

China Admissions supports international students throughout their application journey. During document preparation, a common question that always pops up is, “how do you write a personal statement letter?”

Before we share our best tips to write an excellent personal statement letter, it’s important that you understand the purpose of this letter and how it can increase your chances of getting accepted into your chosen university.

What is the Purpose of a Personal Statement Letter?

A personal statement letter is a promotional essay about yourself. Sounds so “out there”, right? But it’s true. This kind of letter is a reflective essay that showcases your own interesting story, and why you’re a great candidate to the course/university you’re applying to.

Contrary to what most students believe, admission committees actually scrutinize every applicant’s personal statement letter. Although they consider other credentials, the personal statement letter has weight in identifying worthy applicants.

Best Tips To Write An Excellent Personal Statement Letter

We suggest you write in the format below. Make sure you emphasize the following:

• your background;
• why you want to apply to the program and;
• what you plan to do in the future and how it will help you.

Here’s a sample personal statement letter that you can follow:

Your Name Your Address Date University Name University Address Dear Sir/Madam, (Introduction) My name is <your name> from <your country> and I would like to to apply to the <program> at <your university>. A paragraph introducing your background, academic ability, and discusswhat makes you a strong candidate. A paragraph explaining why you are interested in the program and how you found out about the program. You can also mention people who helped you such as China Admissions or friends in China. Explain what you know about the program and what are the strengths of the program. Show that you’ve done your homework and that you understand the program and university. A paragraph explaining your future plans and career goals, how the program will help you, and what you plan to achieve in the future. (Conclusion) Briefly summarize the content of your letter. Thank the reader for taking the time to review your application (e.g. “I look forward to the opportunity to study at your university.”) Yours sincerely, <Your name and signature> <Your email> <your phone number>

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• Recent Posts
• 5 Tips to Get a Scholarship in China this 2024? - February 15, 2024
• 3 Steps to a Great Personal Statement for a Chinese University 2024 - February 12, 2024
• 8 Apps To Learn Chinese Online For FREE in 2024 - January 31, 2024

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Please upload Documents (1) to (8) onto the " Online System for Applicants of Postgraduate Programmes "

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• For final year students, academic results shall be as of the final term in the last academic year. Marks/ grades of the current academic year are not required. For graduates, a full transcript with grades/ marks of all courses attended shall be included.
• Copies of “Student Copy Transcript” issued by CUHK are accepted. To apply for a “Student Copy Transcript”, please visit here  for undergraduate qualification or here  for postgraduate qualification.
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• A copy of the latest official transcript of the Bachelor studies with official chops issued by the Registry/ Academic Secretary (教務處/ 檔案館/ 學生成績專用章) of your university should be uploaded to the “ Online System for Applicants of Postgraduate Programmes ”.
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• An accepted Grading Scheme indicating the marks/ GPA for achieving an average grade of not lower than “B” should be submitted in the " Online System for Applicants of Postgraduate Programmes ". (Please upload under the document type of "Transcripts".)
• Grading Scheme is a document that states the marks for each grade (e.g. Grade A is for marks ranged from 90 to 100, Grade A- is from 85 to 89) or grade point conversion (e.g. Grade A carries a converted point of 4.00 and Grade A- is 3.70). Grading Scheme is usually shown at the bottom/back of the transcript, stated at Student Handbooks or posted at your institutions’ websites where you check your academic results.
• If the Grading Scheme is obtained from a website that is accessible without logging in any system, please state the URL of the website.
• If the Grading Scheme is obtained from a website that logging in a system is needed, please print screen the Grading Scheme and copy it to a Word file.
• If your University does not have a Grading Scheme, you shall seek assistance from your Registry (教務處/ 檔案館) (i.e. not your Department) to issue a letter confirming that no Grading Scheme is adopted by your University.
• All applicants should submit a 400 to 500-word Personal Statement written in English in the " Online System for Applicants of Postgraduate Programmes ". (Please upload under the document type of "Others".)
• In the Personal Statement, you shall state why you are interested in the programme and reasons you find yourself suitable for the programme.
• Graduates: Please upload your graduation certificate in the " Online System for Applicants of Postgraduate Programmes ".
• Graduates of Associate Degree or Higher Diploma programmes: The graduation certificate of the Associate Degree or Higher Diploma programmes shall also be uploaded.
• Final-year students: You need not submit the graduation certificate as it is not yet available.

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• Copy of Online Verification Report of Higher Education Degree Certificate (中國高等教育學位在線驗證報告)
• submit two referees’ contact information via “ Online System for Applicants of Postgraduate Programmes ”. The System will then send emails to your nominated referees inviting them to complete the Confidential Recommendation Form online;
• print out or email “Confidential Recommendation” (downloadable from “ Online System for Applicants of Postgraduate Programmes ” for referees’ completion and seek referees’ assistance to seal the recommendation and pass it to you. You can then send the sealed recommendation to the Graduate Division of Social Work by post mail;
• print out or email “Confidential Recommendation” (downloadable from “ Online System for Applicants of Postgraduate Programmes ” and seek referees’ assistance to directly send the complete recommendation to the Graduate Division of Social Work by post mail.
• Our postal address is: Room 504, 5/F, T. C. Cheng Building, United College, The Chinese University of Hong Kong, Shatin, N.T., Hong Kong (Attention: Ms. Wong) Please make sure you and your referees bear sufficient postage for your mails. Underpaid mail items shall be returned to the Post Office.
• The Confidential Recommendation could be written in English, traditional Chinese or simplified Chinese.
• Applicants are advised to remind the referees to complete the Confidential Recommendation for submission. The admission documents will be reviewed when the Confidential Recommendations have been submitted.
• Submitting a copy of your graduation certificate/transcript is already regarded as having fulfilled the English Language Proficiency requirements.
• You need NOT submit other proofs such as GMAT/ IELTS/ TOEFL reports, or grade of English subjects at Hong Kong Advanced Level Examination, Hong Kong Higher Level Examination, CUHK Matriculation Examination or Hong Kong Diploma of Secondary Education Examination.
• Submitting a score report of any one of GMAT, IELTS or TOEFL tests is already regarded as having fulfilled the English Language Proficiency requirements.
• Only original valid official score report of GMAT/ IELTS/ TOEFL sent directly from the test organisation to the Graduate Division of Social Work will be accepted. Original examinee’s score report will NOT be accepted.
• While the original valid official score report is on its way to our Graduate Division/ our University,please also upload a copy of the test report in the “ Online System for Applicants of Postgraduate Programmes ” for our reference and consideration of your application. (Please upload under the document type of "English Test Report".)
• Once your test score meets the requirement, you are strongly encouraged to immediately update us your test result. It is because fulfilling the English Language Proficiency Requirement is one of the criteria for applicants to receive offers, and whether you have fulfilled the requirement would affect our consideration of your application.
• Name of person/ department: Division of Social Work
• Name of institution/ agency/ body/ employer: The Chinese University of Hong Kong
• File/case number: your application number for the programme you are applying for
• Address: Room 504, 5/F, T.C. Cheng Building, United College, The Chinese University of Hong Kong, Shatin, NT, Hong Kong (Attention: Ms. Wong) Please make sure you and your referees bear sufficient postage for your mails. Underpaid mail items shall be returned to the Post Office.
• For applicants who will provide TOEFL score report: Please note that the University’s institution code is 0812.
• A copy of the score report must be certified by the official organisation, e.g. Hong Kong Examinations and Assessment Authority.
• The University may require applicants to provide the original documents for verification.

(9)  Reply Slip for Applicants who are Applying for More Than One Programmes/ Study Modes Offered by the Graduate Division of Social Work (if applicable) (Please send the completed Reply Slip by email to This email address is being protected from spambots. You need JavaScript enabled to view it. . )

Important Points to Note :

• There is no need to submit the application documents to the Graduate Division in hard copies during the application stage. However, admitted students are required to send the original copies of the official transcripts and the documents verifying the fulfilment of the English Language Admissions Requirement to the Graduate Division by post/ in person according to the ‘Admission Notification’ for verification by the conditions fulfillment deadline . Otherwise, they will not be allowed to register and commence studies at the University.
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• The Graduate School will send electronic copy in lieu of the hard copy directly to World Education Services (WES) through their online channel. Please choose “Send by email” and enter the email address for receiving the document in the addressee section for our processing.
• The Graduate School accepts no responsibility for any loss or damage of the documents during postal delivery. Applicants should submit a new application after the previous application has been completed. Application fee as a result of this cannot be waived under any circumstance.
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Alternatively, application forms are also obtainable by sending a stamped, self-addressed envelope to the Human Resources Office, The Atrium, G/F, Lady Shaw Building, The Chinese University of Hong Kong, Shatin, N.T.

Application documents (ie. completed forms and copies of qualification documents) for the above posts (except research posts) should be forwarded to the Human Resources Office, The Atrium, G/F, Lady Shaw Building, The Chinese University of Hong Kong, Shatin, New Territories or to the recruiting Department/Unit as indicated in the relevant advertisement before the closing date for applications (as applicable).

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• MS Word format Click the Word link and the form will be saved in a file with .doc extension; open it in Chinese Microsoft Word 6.0* (or above version).
• PDF format Click the PDF link and the form can be retrieved and printed for use. The required PDF Reader can be obtained from ADOBE * The saved files can also be opened in English Microsoft Word 6.0 (or above version). The Chinese characters on the forms will be converted into symbols.

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• Application papers submitted by job applicants are used for recruitment and other employment-related purposes by the University. It may be accessible to offices, committees or persons who will process recruitment and employment-related matters. Should similar vacancies in the University arise, your application may also be forwarded to relevant departments or units for consideration.
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• Job applicants who wish to have access or to make corrections to any information they have provided to the University can write to the Director of Human Resources, Human Resources Office, The Chinese University of Hong Kong and quote the reference number of their application.

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You should upload a personal statement of no more than 1,000 words detailing your interest in applying to the University, the programme(s), etc. You will only be able to submit one personal statement regardless of the number of your programme choice(s). However, if you have indicated interest in our HKU-UCL Dual Degree Programme in Law, a separate personal statement is required.

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What to include in a Personal Statement

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Nail your uni application with our personal statement examples.

Discover personal statements by subject, from A to Z. Find inspiration for your own application with these successful personal statement examples from real students.

A-Z of Personal Statements

Learn from previous student personal statements here. We have collated over 700 personal statement examples to help you on your university journey and to help you with how to write a personal statement.

These personal statement examples will show you the kind of thing that universities are looking for from their applicants. See how to structure your personal statement, what kind of format your personal statement should be in, what to write in a personal statement and the key areas to touch on in your statement.

A personal statement is a chance to tell your university all about you - a good personal statement is one that showcases your passion for the subject, what inspired you to apply for the course you’re applying for and why you think you would be an asset to the university.

Our collection includes personal statement examples in Mathematics, Anthropology, Accounting, Computer Science, Zoology and more.

Writing a personal statement has never been easier with our vast collection of personal statement examples.

Personal Statement

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1 Event Management statements have been submitted.

1 Fashion statements have been submitted.

4 Film statements have been submitted.

1 Finance statements have been submitted.

Forensic Science

2 Forensic Science statements have been submitted.

6 Geography statements have been submitted.

1 Geology statements have been submitted.

Health Sciences

1 Health Sciences statements have been submitted.

9 History statements have been submitted.

International Studies

2 International Studies statements have been submitted.

3 Languages statements have been submitted.

50 Law statements have been submitted.

2 Management statements have been submitted.

7 Marketing statements have been submitted.

7 Maths statements have been submitted.

5 Media statements have been submitted.

10 Medicine statements have been submitted.

1 Midwifery statements have been submitted.

10 Nursing statements have been submitted.

Pharmacology

9 Pharmacology statements have been submitted.

3 Pharmacy statements have been submitted.

5 Philosophy statements have been submitted.

Physical Education

1 Physical Education statements have been submitted.

3 Physics statements have been submitted.

Physiotherapy

5 Physiotherapy statements have been submitted.

14 Politics statements have been submitted.

23 Psychology statements have been submitted.

Religious Studies

2 Religious Studies statements have been submitted.

Social Policy

1 Social Policy statements have been submitted.

Social Work

3 Social Work statements have been submitted.

6 Sociology statements have been submitted.

Sports Science

1 Sports Science statements have been submitted.

Teacher Training

8 Teacher Training statements have been submitted.

2 Veterinary statements have been submitted.

1 Zoology statements have been submitted.

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Personal Statement Help

What is a personal statement.

A personal statement is an essay written by a student applying to either a college or university. A personal statement is written and then uploaded to UCAS and is then attached to any university applications that the student may then make.

If you need more information check out our personal statement advice articles .

How to write a personal statement

There isn't a clearly defined personal statement template for you to use as each person's statement is different.

When it comes to writing a personal statement for universities, your personal statement should touch on your passions, your interest in the course, why you're applying for the course and why you would be an asset to the university you're applying to.

Talk about the clubs and societies that you belong to, any work experience you may have and any awards you might have won.

If you're still looking for information check out our article on how to write a personal statement .

How to start a personal statement

When it comes to starting your personal statement, the best thing to do is to be succinct and to have enough tantalising information to keep the reader informed and eager for more.

Your introduction should touch on your personal qualities and why you are applying for the subject you're applying for. Keeping things short and sweet means that it also allows you to break your personal statement up, which makes it easier for the reader.

We have plenty of advice for students that are wondering about what to include in a personal statement .

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802 courses

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184 courses

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410 courses

Top 10 Personal Brand Statement Examples To Follow

Updated: March 11, 2024

Published: June 18, 2023

In a 2022 personal branding trends study, most respondents said they consider personal branding an essential component of work and their everyday life. 

It found that 75% of Americans trust someone with a personal brand, and 63% are likely to buy from someone with a personal brand. 

As an entrepreneur who is always on the lookout for customers or potential investors, you know that trust is key. Developing a personal brand for yourself can be an effective tool to help grow your business.

What is a personal brand statement?

A personal brand statement is a couple of sentences that highlights your unique skills and experience. It’s meant to be a quick introduction to people who discover you online because it summarizes what you can offer them.

Basically, it’s a catchphrase, tag line, or elevator pitch for you as a professional individual. While it showcases what you do professionally, you can also display your personality.

Why leaders should have a personal brand statement

You make a better first impression.

As the saying goes, “You only have one shot to make a first impression.” The challenge for entrepreneurs is that you don’t always know when that opportunity arises, as many first impressions happen online.

When a potential client or investor hears about you, their first instinct is to look up your social media profiles. If you’ve got a clear and well-thought-out personal brand statement, you’ve got a better chance at making them stick around for second and third impressions.

You can establish yourself as a thought leader

Thought leadership is a powerful content marketing tactic that can help you reach bigger audiences and generate leads for your business. When you’re known as a leader in your particular industry, that automatically gives you a higher level of credibility. 

A personal brand statement can strengthen your thought leadership strategy by clearly stating your area of expertise.

You can create networking opportunities

Whether you’re looking for top talent, new clients, or potential investors, networking is half the battle. 

Personal brand statements make it easy for potential connections to understand exactly what you do and what you value. Without it, you may miss out on opportunities simply because they didn’t know that you had something relevant to offer them.

Best personal brand statement examples for leaders

“bilingual creative who lives at the intersection of business & design.” —chris do.

Source: Chris Do’s LinkedIn page .

Chris Do is a multi-hyphenate: a designer, creative strategist, public speaker, founder, and CEO of The Futur, an online education platform.

What makes it great : Because he wears so many hats, Do’s personal branding statement is better than trying to explain everything he does.

“Helping people find their zen in the digital age.” —Shama Hyder

Source: Shama Hyder’s homepage .

Shama Hyder is the founder and CEO of Zen Media, a marketing and PR firm. She’s also written a book about digital marketing .

What makes it great : Hyder’s brand statement is an attention-grabbing play on her company’s name and showcases one of her key values: making clients feel a sense of calm in a fast-paced digital world.

“Write better sales emails faster with our in-inbox coach.” —Will Allred

Source: Will Allred’s LinkedIn page .

Will Allred is the co-founder of Lavender, an AI-powered email software startup.

What makes it great : Brooklin Nash, CEO of Beam Content, shares, “In one sentence, Allred captures the entire focus of his social presence: to help salespeople write better emails faster while demonstrating his authority and sharing his product in the second part of that headline.”

“Keeping it awkward, brave, and kind.” —Brené Brown

Source: Dr. Brené Brown’s homepage .

Brené Brown has a Ph.D. in sociology and is the author of several books that cover topics like shame, vulnerability, empathy, and courage.

What makes it great : Dr. Brown’s personal brand statement embodies her mission statement of encouraging people to embrace their vulnerabilities by sharing her own.

“Empowering ridiculously good marketing.” —Ann Handley

Source: Ann Handley’s homepage .

Ann Handley is a digital marketing expert and bestselling author. Her company helps marketers get tangible results.

What makes it great : Sharon Jonah, creative director and founder of digital marketing agency Buzz Social, shares, “In four words, we understand what Handley does, how she does it, whom she’s speaking to, and how she speaks.”

“Still just a girl who wants to learn. Youngest-ever Nobel laureate, co-founder @malalafund and president of Extracurricular Productions.” —Malala Yousafzai

Source: Malala Yousafzai’s Twitter profile .

Malala Yousafzai is the youngest Nobel laureate and an activist whose fund aims to remove the barriers to female education around the world.

What makes it great : Her bio highlights her impressive achievements with language that makes her sound relatable. 

“Marketing. Strategy. Humanity.” —Mark Schaefer

Source: Mark Schaefer’s homepage .

Mark Schaefer is an educator, speaker, marketing consultant, and author. He’s developed corporate marketing strategies for brands like Microsoft, IBM, and AT&T.

What makes it great : “It’s subtle, concise, and creative. It describes what Schaefer does, what he focuses on, and his unique and distinguished approach,” says Omer Usanmaz, CEO and co-founder of mentoring and learning software Qooper. 

“Empowering successful women to take control of their finances.” —Jennifer Welsh

Source: Jennifer Welsh’s LinkedIn profile page .

Jennifer Welsh founded Money School, a digital course that teaches women about personal finance. What makes it great : Welsh’s strong personal brand statement says exactly what she does and whom she does it for. 

“Let’s make Excel the solution, not the problem.” —Kat Norton (Miss Excel)

Source: Miss Excel’s homepage .

Kat Norton (known as Miss Excel) became famous on TikTok for her bite-sized Microsoft Excel tutorials. She now offers Excel courses on her website.

What makes it great : Norton’s clever statement shows that she understands her audience's problem and highlights her personality.

“‘The Customer Whisperer.’ I help marketers discover the hidden reasons why customers buy so they can become un-ignorable.” —Katelyn Bourgoin

Source: Katelyn Bourgoin’s LinkedIn page .

Katelyn Bourgoin is a creator and serial entrepreneur who founded a branding agency, a mentoring platform for female entrepreneurs, and a restaurant consulting firm. She trains entrepreneurs to uncover what makes their products “un-ignorable.”

What makes it great : Bourgoin’s clever branding statement effectively tells marketers that she can help them understand their customers better and make their brands memorable.

How to write a personal brand statement

Writing an effective personal brand statement can be tough because it requires you to be catchy yet compelling. It should give audiences all the necessary information in a sentence or two.

Here are some tips for writing your own:

Think about your unique value proposition

A unique value proposition (or unique selling point) is what makes you different. It tells people why they should try your product or service, network with you, or invest in your business.

Tip : Identify your core values, goals, and strengths.

If you don't know what those are, ask yourself:

• Why am I building my brand?
• What do I want my audience to know me for?
• How do I do things differently?
• Do I have a distinct skill set, experience, point of view, or passion?
• What value do I bring to my audience?

Keep it short and sweet

Your brand statement should be simple and easy to understand. 

The goal is to have someone look at your profile or website and immediately understand who you are and what you do, so keep it brief. Keep in mind that you don’t need full sentences either. 

Start by writing one to three sentences that outline what you do, for whom, and how you do it. You can also add a sentence about values. 

Then, look at different ways you can shorten them. Or pick out the most specific and impactful words and see what happens when you simply list them. 

Showcase your personality

Injecting your personality empowers you to share what you do without being bland or boring. Being authentic also helps attract like-minded customers, investors, and peers. 

At the end of the day, there are other people out there who may offer similar services or solve the same problems for your target audience. Your personality can set you apart.

“Don't be afraid to inject a bit of humor, quirkiness, and passion. It’ll help make you more memorable and help you stand out from the crowd,” says Usanmaz.

Ideally, you want customers to know what you do and get a little taste of what it will be like to work with you.

A personal brand statement conveys your mission, differentiates you from competitors, and attracts your target audience. Use these tips and real-life examples of personal brand statements to inspire you to write your own.

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