marketing research topics on consumer behavior

The way consumers behave is fundamental to marketing. Journal of Consumer Behaviour (JCB) is an international journal dedicated to publishing the latest developments of consumer behaviour.To gain an understanding of the evolution and trends in consumer behaviour, this study presents a retrospective review of JCB using bibliometric analysis. Using bibliographic records of JCB from Scopus, this ...

Descriptive-analytics solutions are popular among marketers and retailers. This paper provides a benchmark for the benefits of using a descriptive dashboard and illustrates how to potentially extract these benefits. Consumer behavior research from Harvard Business School faculty on issues including behavioral economics, brand loyalty, and how ...

In this article, we document the evolution of research trends (concepts, methods, and aims) within the field of consumer behavior, from the time of its early development to the present day, as a multidisciplinary area of research within marketing. We describe current changes in retailing and real-world consumption and offer suggestions on how to use observations of consumption phenomena to ...

Consumer behavior research is the study of how individuals make decisions to spend their resources on consumption-related items. It involves understanding the what, why, when, and how of consumer purchases. This field is crucial for businesses as it sheds light on consumer preferences, buying patterns, and decision-making processes.

Inevitably, these changes lead to changed consumer behavior studies by which, when, how, and why the topics are studied. Like any other discipline, systematic analysis of the knowledge development status of consumer behavior field is critical in ensuring its future growth (Williams & Plouffe, 2007).It is of a greater importance for a field of research such as consumer behavior that, as ...

The citation analysis shows the most impactful articles and topics in consumer behavior research. The results indicate that articles on customer service satisfaction, experiential consumption, consumer trust, digital consumption, and social media engagement tend are heavily cited. ... and C. Wu. 2017. "Popular Research Topics in Marketing ...

The Journal of Consumer Behaviour publishes theoretical and empirical research into consumer behaviour, consumer research and consumption, advancing the fields of advertising and marketing research. As an international academic journal with a foundation in the social sciences, we have a diverse and multidisciplinary outlook which seeks to showcase innovative, alternative and contested ...

The results show that major research themes in consumer behavior research in the last two decades have shifted from the focus on fundamentals of consumer behavior, consumers' decision-making process, development of more robust measures and analytical methods to the focus on service quality and consumer satisfaction, online consumer behavior and ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour ...

In a 2019 review, White and her colleagues organized research on the topic into a framework they call SHIFT (Journal of Marketing, Vol. 83, No. 3, 2019). SHIFT stands for social influence, habit formation, individual self, feelings and cognition, and tangibility—each a key factor in whether a consumer makes green (or not-so-green) choices.

Consumer behavior is the study of how individuals select, purchase, use, and dispose of goods and services, reflecting their needs, desires, and aspirations. This multifaceted concept blends elements from psychology, sociology, social anthropology, and economics. It's not just about what consumers buy, but also why they buy it, how they use ...

Sources of insight. Monica Toriello: All three of you are experts in consumer behavior. But consumers are changing fast and they're changing constantly. Anjali, in another recent blog post, you wrote, "Rather than expect consumers to settle into a defined postpandemic normal, CMOs should prepare for a constant evolution of consumer needs and expectations over the next 12 to 24 months."

To analyse the evolution of marketing and consumer behaviour research topics over the years using EEG. 2. To identify current research topics addressed through EEG-based methods and emerging ...

Consumer behavior research is defined as a field of study that focuses on understanding how and why individuals and groups of people make decisions related to the acquisition, use, and disposal of goods, services, ideas, or experiences. This research seeks to uncover the underlying factors and processes that influence consumers' choices ...

Here are ten categories of consumer behavior research paper topics that students can consider when selecting a research topic, along with ten sample topics for each category: Perception and consumer behavior: The impact of package design on consumer perception of food products.

The word density depicts the interconnectedness of the word neuromarketing with other words such as consumer behaviour, marketing, decision-making, cognition, attention, sales, and commerce. ... Scope for future research. Neuromarketing is an emerging topic and has contributed significantly to the realm of behavioural marketing research ...

This research paper aims to explore the impact of influencer marketing on consumer behaviour, with a focus on its effectiveness in increasing brand awareness, improving brand perception, and ...

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming.

Abstract. In this article, we document the evolution of research trends (concepts, methods, and aims) within the field of consumer behavior, from the time of its early development to the present day, as a multidisciplinary area of research within marketing. We describe current changes in retailing and real-world consumption and offer ...

Specifically, what consumers want, where they want it, and when they want to access their products and services are constantly in flux. In this report, we're going to cover 9 of the most important consumer behavior trends in 2024 (and beyond). 1. Consumers Expect Multiple Payment Options. As people increasingly shop online, they also expect a ...

Members of Forbes Business Council share trends they see coming in customer behavior in 2021. Photos courtesy of the individual members. 1. Increased Demand For Transparency. There is an ...

Marketing Research Topics in Consumer Behavior. Consumer behavior explores how individuals, groups, and organizations select, use, and dispose of goods, services, or ideas. It seeks to understand the decision-making processes and what influences them. Consider these topics of marketing and consumer behavior:

The research carried out is partial and does not examine the impact of influencer marketing on consumer behavior comprehensively. At the same time, current data from 2021 are missing. Therefore, the gap is the absence of research into the impact of influencer marketing on consumer shopping behavior in 2021.

consumer studies, marketing research, and other business dis-ciplines, literature investigations can also provide insights into ... (1998-2009) of literature to investigate consumer behavior growth as a research topic in the literature. Like Helgeson et al. (1984), our objective is not to evaluate the results of the ...

The monthly Consumer Confidence Survey®, based on an online sample, is conducted for The Conference Board by Toluna, a technology company that delivers real-time consumer insights and market research through its innovative technology, expertise, and panel of over 36 million consumers. The cutoff date for the preliminary results was June 19.

In today's digitally interconnected world, social media emerges as a powerful tool, offering different opportunities for modern businesses. Not only do organizations use social media for marketing purposes, but they also endeavor to influence consumer psychology and behavior. Although prior studies indicate social media's efficacy in disseminating corporate social responsibility (CSR ...

Fast forward a decadeand the third-year PhD student is tackling a topic dear to the hearts of business owners across the globe - how online reviews influence consumer spending. Aakash said the idea for his research paper, The Influence of Online Review Content on Consumer Decisions , was inspired by the online shopping boom during the COVID ...

Should consumer researchers employ silicon samples and artificially generated data based on large language models, such as GPT, to mimic human respondents' behavior? In this paper, we review recent research that has compared result patterns from silicon and human samples, finding that results vary considerably across different domains. Based on these results, we present specific ...

People's moral values could limit their uptake of lab-grown meat, a study suggests. People who say living a natural life is morally important to them are more likely to reject lab-grown meat ...

Misreporting is prevalent in supply chain characterized by asymmetric information, and its impact on the supply chain is substantial and cannot be overlooked. In order to explore the impact of fresh supplier's misreporting decisions on fresh supply chain, this paper takes the fresh supply chain with a single fresh supplier and a single e-commerce enterprise as the research object, and ...