keywords in research

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Title, Abstract and Keywords

The importance of titles.

The title of your manuscript is usually the first introduction readers (and reviewers) have to your work. Therefore, you must select a title that grabs attention, accurately describes the contents of your manuscript, and makes people want to read further.

An effective title should:

• Convey the  main topics  of the study
• Highlight the  importance  of the research
• Be  concise
• Attract  readers

Writing a good title for your manuscript can be challenging. First, list the topics covered by the manuscript. Try to put all of the topics together in the title using as few words as possible. A title that is too long will seem clumsy, annoy readers, and probably not meet journal requirements.

Does Vaccinating Children and Adolescents with Inactivated Influenza Virus Inhibit the Spread of Influenza in Unimmunized Residents of Rural Communities?

This title has too many unnecessary words.

Influenza Vaccination of Children: A Randomized Trial

This title doesn’t give enough information about what makes the manuscript interesting.

Effect of Child Influenza Vaccination on Infection Rates in Rural Communities: A Randomized Trial This is an effective title. It is short, easy to understand, and conveys the important aspects of the research.

Think about why your research will be of interest to other scientists. This should be related to the reason you decided to study the topic. If your title makes this clear, it will likely attract more readers to your manuscript. TIP: Write down a few possible titles, and then select the best to refine further. Ask your colleagues their opinion. Spending the time needed to do this will result in a better title.

Abstract and Keywords

The Abstract is:

• A  summary  of the content of the journal manuscript
• A time-saving  shortcut  for busy researchers
• A guide to the most important parts of your manuscript’s written content

Many readers will only read the Abstract of your manuscript. Therefore, it has to be able to  stand alone . In most cases the abstract is the only part of your article that appears in indexing databases such as Web of Science or PubMed and so will be the most accessed part of your article; making a good impression will encourage researchers to read your full paper.

A well written abstract can also help speed up the peer-review process. During peer review, referees are usually only sent the abstract when invited to review the paper. Therefore, the abstract needs to contain enough information about the paper to allow referees to make a judgement as to whether they have enough expertise to review the paper and be engaging enough for them to want to review it.

Your Abstract should answer these questions about your manuscript:

• What was done?
• Why did you do it?
• What did you find?
• Why are these findings useful and important?

Answering these questions lets readers know the most important points about your study, and helps them decide whether they want to read the rest of the paper. Make sure you follow the proper journal manuscript formatting guidelines when preparing your abstract.

TIP: Journals often set a maximum word count for Abstracts, often 250 words, and no citations. This is to ensure that the full Abstract appears in indexing services.

Keywords  are a tool to help indexers and search engines find relevant papers. If database search engines can find your journal manuscript, readers will be able to find it too. This will increase the number of people reading your manuscript, and likely lead to more citations.

However, to be effective, Keywords must be chosen carefully. They should:

• Represent  the content of your manuscript
• Be  specific  to your field or sub-field

Manuscript title:  Direct observation of nonlinear optics in an isolated carbon nanotube

Poor keywords:  molecule, optics, lasers, energy lifetime

Better keywords:  single-molecule interaction, Kerr effect, carbon nanotubes, energy level structure

Manuscript title:  Region-specific neuronal degeneration after okadaic acid administration Poor keywords:  neuron, brain, OA (an abbreviation), regional-specific neuronal degeneration, signaling

Better keywords:  neurodegenerative diseases; CA1 region, hippocampal; okadaic acid; neurotoxins; MAP kinase signaling system; cell death

Manuscript title:  Increases in levels of sediment transport at former glacial-interglacial transitions

Poor keywords:  climate change, erosion, plant effects Better keywords:  quaternary climate change, soil erosion, bioturbation

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• Writing Tips

How to Choose the Best Keywords for Your Research Paper

6-minute read

• 29th July 2023

After writing a research paper, you will want others to find your research online. But how? Through social media? By telling your friends? You could. The only thing is that scholars and researchers typically find research through academic databases and search engines. To get your research noticed, you need to include keywords in your paper. But why do keywords matter? How can you choose the right keywords?

We’ll answer these questions in this post. You’ll learn how to choose the best keywords for a research paper . Additionally, you’ll learn:

• The importance of keywords.
• Strategies for choosing quality keywords.
• Where to include keywords in a paper.

While keywords may seem insignificant, failing to include them is a mistake when writing research papers . Quality keywords accurately represent the content of your research, allowing scholars in your field to find it in an online search quickly.

Why Are Keywords Important?

Keywords make it easy for others to find your research in search engines and academic databases. Finding relevant research papers can be arduous, so readers circumvent this by using specific phrases and terms to find research that aligns with their interests. Therefore, you need to include keywords to match those phrases and terms. Without quality keywords, your research will end up in the academic abyss.

In short, keywords:

●  Produce precise search results.

●  Save researchers time and effort as they search for material.

●  Enhance discoverability (i.e., help others find your research fast).

●  Ensure that your paper is properly categorized in databases.

As a rule, you should choose five keywords maximum for research papers.

Strategies for Choosing Robust Keywords

1. avoid long phrases and ambiguity.

For keywords in research papers, most journals request phrases that are one to four words in length, meaning no complete sentences. Try using nouns whenever possible, and avoid using conjunctions such as and . It’s also worth mentioning that you should avoid using terms that are in your paper’s title.

Use distinct keywords that are directly related to your research. Generic terms don’t reflect specific terms that potential readers use during their search.

2. Consider Your Audience

Who is your targeted audience? Educators? Engineers? Consider potential terms or phrases your audience would use to search for your research, then modify chosen keywords to match your audience’s terminology. Understanding your audience is vital for creating quality keywords.

3. Identify Core Concepts

What are the core concepts, topics, and themes of your research? These are the main ideas that the paper addresses, which can be found in the abstract section. Make a list of these items.

Let’s say your paper is about cyberbullying in high schools. Examples of core concepts/terms related to the research include:

●  Digital harassment

●  Exclusion

●  Trolling

●  Anonymity (the state of being nameless)

●  Impact on student mental health

●  Prevention and education

Core concepts, topics, and themes can be a few words or phrases. Once you’ve identified them, consider how to turn them into specific keywords.

4. Consult Similar Research

Consulting research papers on your topic is a great way to find keywords. As you research them, examine the keywords they use to describe their content. This can provide insight into commonly accepted terms and terminology within your field. We suggest researching at least three related papers.

5. Use Synonyms and Variations

Readers interested in your field will use different terminology in their online search. Therefore, you need to use synonyms and variations of your chosen keywords. Synonyms are words that have the same meaning as another word.

To illustrate this, let’s take the previous example of the paper about cyberbullying in high schools. You could use the following keywords for this research:

●  Cyberbullying awareness

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●  Online safety

●  Cyberbullying education

●  Student online behavior

What synonyms could you use for these keywords? Let’s try this:

●  Cyberbullying perception

●  Virtual security

●  Online harassment education

●  Student online conduct

You can play around with synonyms until you find ones that resonate with you. Using an online thesaurus, such as Word Hippo , can make finding synonyms a breeze.

6. Include Acronyms and Abbreviations

Does your paper contain commonly used acronyms and abbreviations , such as DNA and AI? If so, consider including them as keywords, as readers often use acronyms and abbreviations to find relevant research. This will significantly increase the chances of readers finding your work.

However, we don’t recommend using acronyms or abbreviations that are only known within your field. A general audience will likely be unfamiliar with them. We suggest spelling them out in full if you think they would be strong keywords. You should also spell the definition as a keyword if the abbreviation or acronym appears in the paper’s title.

7. Test Your Keywords for Optimal Results

Once you’ve compiled your best keywords, test them in search engines and academic databases to see if they produce the right results. Think of it as testing a tent in your backyard before going out into the woods for an overnight camping trip. If there are problems with the tent during the backyard test, you can at least retreat into your house. Likewise, if the chosen keywords don’t generate positive results in a test, you can refine them before submitting the paper.

Where Are Keywords Included in a Paper?

Some sources insist that you include keywords in the title, while others say subheadings are better. Most academic journals require paying a subscription to access full articles. However, one can easily access a paper’s abstract in academic search engines like Google Scholar.

Therefore, we recommend including keywords in the abstract section. Additionally, it provides an overall summary of your paper, making it the ideal spot for keywords.

Let’s summarize what we’ve learned:

●  Keywords help readers find your research in search engines.

●  Aim for five keywords.

●  Keywords should be one to four words in length.

●  Identify a potential audience before selecting keywords.

●  Consult similar research for samples of appropriate keywords.

●  Use word variations (synonyms).

●  Include abbreviations and acronyms.

●  Test keywords before submitting the paper.

Finally, for our visual readers, we recommend this video on choosing the best keywords for a paper.

As with any writing, we strongly recommend proofreading your research paper before submission. It needs to be checked for common errors such as typos and extra spacing. We understand the challenges of proofreading, which is why we recommend asking us to proofread and review your writing . We can check that the paper is clear and concise. Additionally, we will ensure perfect grammar, spelling, and punctuation. Consider submitting a 500-word document for free!

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Research Process :: Step by Step

• Introduction
• Select Topic
• Identify Keywords
• Background Information
• Develop Research Questions
• Refine Topic
• Search Strategy
• Popular Databases
• Evaluate Sources
• Types of Periodicals
• Reading Scholarly Articles
• Primary & Secondary Sources
• Organize / Take Notes
• Writing & Grammar Resources
• Annotated Bibliography
• Literature Review
• Citation Styles
• Paraphrasing
• Privacy / Confidentiality
• Research Process
• Selecting Your Topic

Identifying Keywords

• Gathering Background Info
• Evaluating Sources

Mind Mapping

Created by Joshua Vossler

Make a list of keywords relevant to your topic.  Be sure to list similar, broader, narrower, and related terms . Keep the list by your side when you start your research and continue to add to it as you come across useful terms.

Before searching for information, you need to identify keywords related to your topic. The keywords you use have an impact on the results of your research. 

If the keywords you choose do not give you the results you need, try the others on your list or use the  search strategies  listed under Step 2.

Keywords and phrases can easily be found by scanning . . .

• your initial research questions
• encyclopedia and other articles used when conducting background research
• bibliographies found at the end of books and articles

If you are still struggling, try these suggestions:

• Use a thesaurus to identify synonyms
• Find pictures related to your topic, then describe the picture
• Brainstorm keywords with a librarian, your instructor, or a friend

Combining Keywords

When researching, we are like detectives trying to combine the right terms in the right place to find the information we need. This information will help you combine search terms to find relevant sources.

Broad Search

Search for information using the single most important term related to your topic. Use this type of search when looking for basic background information.

Specific Search

Search for information by combining key concepts using the words you have brainstormed. Each concept/word should be separated by the word "AND" . Use this kind of search when looking for specific evidence related to your claim or thesis.

Getting Too Many Irrelevant Results?

Add more search terms.

Getting Too Few Relevant Results?

Change or remove some search terms.

Using a Concept Map

A concept map is a graphical tool used to organize and structure knowledge. 

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• Last Updated: Jun 13, 2024 4:27 PM
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Research Voyage

Research Tips and Infromation

Top 10 Rules to Identify Keywords for Your Research Paper

During one of my research endeavours, I found myself at a conference, engrossed in a conversation with a fellow researcher about strategies to enhance the visibility of our research papers. They shared an intriguing insight—they had collaborated with journal editors who emphasized the importance of Search Engine Optimization (SEO) in boosting research visibility.

Curiosity piqued, I delved into the world of SEO, eager to explore its potential impact on my own work. As I embarked on this journey, I discovered that SEO revolves around utilizing the right words and phrases in research papers to ensure they’re easily discoverable by search engines like Google.

Armed with newfound knowledge, I began implementing SEO techniques in my papers. The results were remarkable—my papers started appearing higher in Google searches, reaching a wider audience in the process. It became evident that increased visibility translated into more readership and potential citations for my research.

Moreover, my colleague shed light on the concept of long-tail keywords during our discussion. Long-tail keywords, consisting of longer, more specific phrases, are known to enhance search appearances by targeting niche audiences. By incorporating long-tail keywords into my papers, I further optimized their visibility and relevance in search engine results.

In essence, my journey into the realm of SEO underscored the transformative impact of digital know-how in academia. Through strategic keyword selection and SEO techniques, researchers can amplify the reach and influence of their work, paving the way for greater recognition and impact in the scholarly community.

Why Keyword Selection for a Research Paper is Crucial?

• Tips for Writing Keywords  for a Research Paper

Which Words Can not be Keywords in My Research Paper?

The role of conference /journal selection in citations and scholarly impact, can i add a keyword synonym for the actual keyword, in what order i should arrange keywords alphabetically or in order of importance, can i add acronyms as keywords, where do you put keywords in a research paper, can i take insights from the keywords listed in research papers of my reference, when is the best stage in the research paper writing process to identify and finalize the keywords, introduction.

In today’s rapidly expanding digital age, researchers face the challenge of making their valuable contributions stand out amidst a vast sea of information. The visibility and discoverability of research papers play a crucial role in the dissemination of knowledge and the impact of scholarly work. To address this challenge, incorporating effective keywords becomes a vital strategy for researchers seeking to enhance their paper’s reach and influence.

Keywords serve as concise phrases or words that encapsulate the essence of a research paper, providing a quick snapshot of its content. When well-chosen and thoughtfully integrated into the paper, keywords can significantly increase citations, attract more readers, and elevate the visibility of the research in search engine results. By making a paper easily searchable, keywords enable fellow researchers to find and access relevant studies, fostering collaboration and further advancing scientific progress.

While researchers may not have direct control over the search ranking algorithms employed by platforms such as Google, they hold a powerful tool in their hands: the keyword listing section within their research papers. This section grants researchers the privilege to influence their paper’s ranking on search engines, giving them the opportunity to propel their work to the forefront of scholarly exploration.

Moreover, keywords function as invaluable filters in the vast ocean of available resources. In databases and search engines, keywords serve as crucial parameters that retrieve results based on their relevance to the search query. The more relevant keywords a paper contains, the higher its likelihood of appearing prominently in search results, enabling it to captivate the attention of readers seeking information on a specific topic.

The importance of selecting appropriate keywords cannot be overstated. These carefully chosen terms not only define the domain, subdomain, and research objective of the paper but also facilitate indexing, categorization, and targeted display of the article to researchers seeking related content. By including the right keywords, researchers can ensure their work is more easily searched, cited, and incorporated into the ongoing scholarly dialogue.

Keywords are phrases or words that sum up your  research paper.  They increase the number of citations you receive and make your paper searchable (and easily discoverable!). Therefore, it is crucial to incorporate domain and methodology related  keywords of your research work to aid in the discovery of your paper.

For a researcher, making his/her research paper available to the research community, on the  Google search engine  within the first few search page results is a challenging task.  The appearance of an article in search results will push the research scholars to download, refer and cite articles in their work. This will help the researcher to increase his citation counts and improve his research profile to a greater extent.

Though the researcher does not have direct control over the journal search ranking on the Google search engine in which he/she has published the paper, still he/she can make his article rank higher with one simple option.  Keyword listing is one such section within a research paper, where the researcher has the privilege to push the ranking of the paper on the Google search engine.

Keywords, therefore, are vital for filtering the abundant amount of resources available. Keywords are one of the parameters used for searching an article in a database or a search engine, that in turn retrieves a bunch of results ranked according to relevancy.

The appearance of the document higher in the order is directly proportional to the number of relevant keywords used in that document. Then how to make our research paper rank higher in the search results and not be lost in the ocean of the documents stored on the net? The answer is of course choosing the right and relevant keywords.

The purpose of keywords in a research article is to help other researchers find your paper when they are conducting a search on the topic. Picking the apt keywords is crucial because these are used for indexing purposes. Well-picked keywords help your article to be more easily searched and cited.

In a research article, abstracts are usually followed by a list of keywords selected by the author. Keywords define the domain, subdomain, topic, research objective, etc. that are covered by the article. Most search engines, citation indexing databases, or journal websites refer keywords to decide where and when to display your article to the researchers who are searching for articles related to your article.

Keywords make your article easily searchable and ensure that your article gets more citations.  Hence it is essential to include and select relevant keywords and filter out the large body of unwanted material.

Let us take an example to see why keywords are useful. A paper titled  ” New approaches in Leaf Image processing using Machine Learning Techniques”   describes, how some  Machine Learning Algorithms will help in identifying the leaf spot diseases like Bacterial Blight at the earlier stage using  Machine learning based Image Processing techniques. 

Suitable keywords for such a paper can  include the following 

• Support Vector Machine, Reinforcement Learning  ( From Machine Learning concepts)
• Image Segmentation, Image Clustering  (From Image Processing concept)
• Leaf Spot disease names Bacterial Blight, Anthracnose etc.  ( From Domain concept)  

Search for any of these keywords will lead a  research scholar to this paper.

Tips for Writing Keywords  for a Research Paper

Here are a few tips that will help you create relevant and effective keywords for your research paper:

• Start thinking about the terms you use to search for research papers related to your topic. Possibly these are the terms used by other researchers for searching the topic of your interest. These terms can be ideal keywords for your research paper.
• Most of the time it is assumed that a keyword means a single word. However, as per the research, search engine users are becoming more specific and they have understood that a single keyword is probably going to be too broad of a search to return the articles they’re looking for. A good example is what happens when you do a search for the keyword “security”, you may be in need of articles written on network security for cloud computing but doing a quick search on Google with the keyword security gives you results as varied as articles on security article in Wikipedia, Security of nation, the Social Security number,  security jobs in your local area or a recently released movie with title “security”. Using the keyword phrase “network security for cloud computing”, returns a couple of research articles about network security for cloud computing. Keywords should ideally be phrases of 2-3 words. Ideally can give single-word keywords but it may lead to many false matches. Note that actually, keywords are not simply a set of words instead they are phrases. Examples:  Soft Computing for Leaf Image Analysis, Support Vector Machine for Fruit quality Identification, Neural Network for Leaf Image Extraction
• Identify the generally used alternate terms for the words written in your title. That is, include significant abbreviations, acronyms, and other short-form or substitute names for your paper. But care should be taken while using acronyms that may have other meanings. WWW would be an abbreviation since most hits would relate to the Internet. Similarly, other abbreviations like   i)  SVM for Support Vector Machine, ii) NN for Neural Network and iii) Soft Computing for Neural Network, Fuzzy Logic and Genetic Algorithm  can be used
• Do not use words or phrases from the title as keywords. Keywords should contain a list of words that supplement your title’s content. This is because most of the search engines and journal databases use Research Title for indexing purposes. TITLE:   “Leaf Image Analysis for Pathological Issues Using  Soft Computing Techniques” KEYWORDS :  Unsupervised   Neural Networks, Leaf Spot disease Identification,  Disease spot extraction using Image Processing.
• Keywords should contain words and phrases that suggest what the topic is about. Also include words and phrases that are closely related to your topic. (For example, if the paper is about  Image Processing for Leaf Spot Identification and Disease Classification use words like   Plant Pathology, Bacterial Blight in pomegranate, Leaf Disease spot Identification etc .
• If your research revolves around a key method or technique, make sure the term for it is located in your keyword. Example: If the method uses  Multi-Spectral Camera  for image capturing and processing then Keywords must contain terms like Multi-Spectral Image Analysis.
• If the paper focuses on a particular region use that as a keyword. If the paper is on  Voice Analysis of Southern Indian Community for Age Identification  then  Keyword can be “ Southern Indian Community ”  If the paper is P omegranate Leaf Spot Identification using a Support Vector Machine  and if the pomegranate considered are from the Indian sub-continent then the keyword can be ”  Pomegranate plant of the Indian subcontinent “.
• If your article is about developing applications, check whether potential applications, issues or phenomena can serve as keywords ( Smart City Construction, Plant Pathology,  Medical Image Processing for Skin Cancer, Sensor for Tsunami ).
• The most important experimental techniques used in your article are worth considering as keywords.  For example,  Stereo Vision for Robot,  X-ray analysis for pomegranate fruit etc .
• Some sites  provide keyword generators or keyword planners to help you think of other terms you could include.

General Insights Regarding Keywords in Research Papers

• Number of keywords:  Research papers typically include a list of 3-6 keywords, although some papers may have more or fewer. The specific number of keywords can vary based on the guidelines provided by the target journal or conference.
• Keyword density:  There is no set rule for keyword density in research papers. The focus should be on selecting relevant and accurate keywords rather than trying to achieve a specific density. However, it’s important to include the main concepts and themes of your research in the keywords to enhance discoverability.
• Keyword variations:  Including variations of keywords, such as synonyms or related terms, can improve the visibility and searchability of your research paper. This allows readers using different terminology to find your paper when searching for related topics.
• Keyword importance:  While keywords are essential for search engine optimization and indexing purposes, their impact on the ranking and visibility of research papers can vary across different platforms and databases. Factors such as the relevance of the content, citation count, and journal reputation can also influence the visibility of a research paper.
• Keyword trends:  Research fields and disciplines may have specific keywords or terms that gain prominence or decline over time due to emerging trends, advancements, or changes in terminology. Staying updated with the latest literature and research in your field can help you identify and incorporate relevant keywords.
• Common words:  Avoid using generic and commonly used words that do not add specific value to your research topic. For example, if your research paper is about the effects of climate change on coral reefs, using words like “the,” “and,” “of,” “in,” etc., as keywords would not provide any meaningful information specific to your study.
• Very broad terms:  Keywords should ideally be more specific and focused to represent the main ideas or concepts of your research. For instance, if your research paper is about the impact of social media on mental health in adolescents, using the keyword “media” would be too broad and may lead to a large number of unrelated search results. Instead, you could use keywords like “social media,” “mental health,” “adolescents,” etc., to make the search more targeted.
• Highly technical terms:  While research papers often include technical terminology, using overly specialized or obscure terms as keywords may limit the discoverability of your paper. For example, if your research paper is about a new cancer treatment method, using a complex and specific scientific term that only experts in the field would understand might make it difficult for other researchers or readers to find your paper. It would be better to use more accessible keywords that convey the main concept, such as “cancer treatment,” “novel therapy,” or “medical innovation.”
• Personal pronouns:  Avoid using personal pronouns like “I,” “we,” “you,” etc., as keywords. Keywords should reflect the general scope and content of your research rather than emphasizing the author’s perspective. For instance, if your research paper is about renewable energy sources, using a keyword like “my study” would be inappropriate. Instead, opt for keywords like “renewable energy,” “solar power,” “wind turbines,” etc.
• Single words without context:  Selecting keywords that consist of a single word without any context or modifiers may not effectively convey the essence of your research. For example, if your research paper is about the impact of exercise on cardiovascular health, using a keyword like “exercise” on its own would be too vague. Instead, you could use keywords like “exercise benefits,” “cardiovascular health,” “physical activity effects,” etc., to provide more specific and meaningful information about your study.

Remember that the goal of choosing keywords is to accurately represent your research and increase its discoverability, so it’s important to be strategic in selecting terms that best capture the main themes and concepts of your paper.

Let me show you an example of a Research Paper with a Title, Abstract and set of possible Keywords

Title :  Leaf Disease Feature Identification and Extraction Using Deep Neural Network Abstract Extraction of meaningful leaf disease features by applying image processing techniques is a problem that has been studied by the image processing community for decades.  Image processing research for leaf spot disease identification has matured significantly throughout the years, and many advances in image processing techniques continue to be made, allowing new techniques to be applied to new and more demanding pathological problems. In this paper, a method for the detection and classification of leaf spot diseases affecting Pomegranate crops is developed using  Deep learning Neural networks. Throughout, we have presented tables and charts to compare the performance of the proposed method with state-of-the-art techniques. Experimental results show that Deep Neural Networks handle uncertainty effectively and they can be trained with limited data sets. The paper has also made suggestions for future research directions. Keywords : Image Processing for plant pathology, diseased leaf spot extraction,  leaf spot disease classification, segmentation of leaf spot disease, Machine learning for Leaf disease identification, Pomegranate leaf disease identification, Pomegranate leaf disease classification.

Please note that, sheer identification of keywords may not push your citation score. Selecting a reputable journal and avoiding predatory conferences and journals is crucial for maximizing the visibility and impact of your research article. By publishing in a respected journal, you increase the likelihood of attracting a broader and more qualified readership, thus increasing the chances of your article being cited by other researchers. Choosing the right journal involves considering factors such as the journal’s scope, target audience, impact factor, indexing in reputable databases, peer-review process, and overall reputation in the field. Additionally, it is important to stay vigilant and avoid predatory conferences and journals that may engage in unethical practices or lack rigorous peer-review processes.

These predatory outlets may hinder the credibility and recognition of your work. By carefully selecting a reputable journal, you position your research for greater exposure, credibility, and citation potential.

Visit my articles on ” How to identify and avoid predatory conferences and journals ” and “ Identifying Reputable journals for your research paper “. These articles will help you in getting your articles cited by many authors.

In the age of information overload, where research papers are easily lost in the vast sea of digital content, the strategic use of keywords emerges as a powerful tool for researchers. By carefully selecting and incorporating relevant keywords, researchers can enhance the visibility, discoverability, and impact of their scholarly work.

Frequently Asked Questions

You can certainly add keyword synonyms for the actual keywords in your research paper. Including synonyms can enhance the discoverability of your paper and improve its visibility in search engines and databases. When adding keyword synonyms, it’s advisable to place them within parentheses next to the corresponding actual keyword. Here’s an example: Keywords: apple (fruit), banana (fruit), cherry (fruit)

The order in which you arrange the keywords in your research paper depends on the specific guidelines provided by the journal or conference you are submitting to. Some publishers may require keywords to be listed in alphabetical order, while others may suggest organizing them based on their importance or relevance to the study. Therefore, it’s important to consult the submission guidelines or instructions provided by the target publication. If the guidelines don’t specify a preferred order, you have the flexibility to choose between alphabetical order and order of importance. Alphabetical order is a common and straightforward approach that allows for easy reference and searchability. However, if you believe that emphasizing the importance or relevance of certain keywords is more appropriate for your research, you can arrange them in order of importance. In such cases, you should provide a clear rationale for the chosen order of keywords, especially if it deviates from the standard alphabetical arrangement.

Yes, you can add acronyms as keywords in your research paper. Including acronyms as keywords can be useful, especially if they are commonly used or widely recognized in your field of study. However, it’s important to provide the full expansion or definition of the acronym when it is first mentioned in the paper or in the list of keywords. For example: Keywords: Artificial Intelligence (AI), Machine Learning (ML), Natural Language Processing (NLP) In this example, the acronyms “AI,” “ML,” and “NLP” are included as keywords. However, the full expansion of each acronym is provided within parentheses next to the respective acronym. This ensures that readers who may not be familiar with the acronyms can understand their meaning and context.

In a research paper, keywords are typically included after the abstract section. Abstract: Begin by including a section labelled “Keywords” or “Key Terms” immediately after the abstract. List the keywords in alphabetical order, separated by commas or semicolons.

Examining top-quality research papers in your area of work and analyzing the keywords they have listed can be a valuable approach to generate insights and identify relevant keywords for your own research paper. It can provide you with a better understanding of the terminology and keywords commonly used within your field. This method can help ensure that your paper aligns with established literature and facilitates discoverability among researchers in your domain. By reviewing keywords from well-regarded papers, you can gain insights into the specific terms and phrases that are currently prominent and influential in your field. This approach also allows you to observe how other researchers describe similar concepts, methodologies, or research areas. You can adapt and refine those keywords to suit your own study while maintaining relevance to the broader academic community. However, it’s important to note that while this method can be helpful, it should not be the sole approach for selecting keywords. It should be combined with other strategies, such as brainstorming related terms, considering your target audience, and evaluating keyword relevance. The goal is to create a comprehensive list of keywords that accurately represents your research and maximizes the chances of your paper being discovered by the intended audience.

The stage at which keywords are identified in the research paper writing process can vary. Ideally, you should start considering and identifying potential keywords during the early stages of your research project. Here’s a breakdown of the typical timeline for identifying keywords: Research planning and topic selection: When you are in the initial stages of planning your research and selecting a topic, start thinking about the main concepts and themes that define your study. These initial ideas can serve as a foundation for generating keywords later on. Literature review: As you conduct your literature review, pay attention to the keywords and terms used in existing research papers that are relevant to your topic. Note down any keywords that are commonly used and appear to be influential in your field. This process will help you gain insights into the terminology and vocabulary used by other researchers. Keyword brainstorming: Once you have a clear understanding of your research topic and have familiarized yourself with the existing literature, engage in a keyword brainstorming session. Generate a list of related terms, synonyms, phrases, and variations associated with your research area. This step will help you expand your keyword options. Refinement and finalization: After brainstorming, evaluate and refine your list of potential keywords. Consider the relevance, specificity, and popularity of each keyword. Narrow down your selection to a concise set of keywords (usually 3-6) that accurately represent your research. Incorporation into the paper: Include the finalized keywords in your research paper after the abstract and before the main body, as discussed earlier. Ensure that they are listed in a clear and easily readable format. By identifying keywords early in the research paper writing process, you can ensure that your research is appropriately categorized, discoverable, and aligned with the relevant literature in your field.

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Research Tips and Tricks

• Getting Started
• Understanding the Assignment
• Topic Selection Tips
• Narrowing Your Topic Tips

Major Terms

Keywords example, tools to help, videos about keywords.

• Developing A Search Strategy
• Scholarly vs Popular Sources
• What Are Primary Sources?
• Finding Scholarly Articles
• Finding Scholarly Books
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• Citing My Sources This link opens in a new window

When searching for resources,  DO NOT  enter the whole research question. 

Unlike a Google search, a journal article database cannot sort through all the words, and the results will be all over the place, or you will get no results.

The best method is to create a search strategy using keywords.

Begin by examining your research question to determine the major concepts or words with a specific meaning. These terms will form the basis of your search. 

When picking keywords avoid all minor words ("a," "an," or "the"), and prepositions or verb phrases ("on," "in," or "going to").

Also, use verbs (action words) and adjectives (descriptive words) sparingly.

For example, if your research question is:   

Does playing video games increase the chance that children will be violent?  

Words such as (does, the, that, chance, will, and be) don't have a specific meaning, so we can cross them out.  

Does playing video games increase the chance that children will be violent?

"Playing" is an action verb to describe what someone does with the game, and since there aren't other options, we can also cross this word off.  

Does   playing video games increase  the chance that  children  will be  violent?

While "increase" is getting at the relationship between violence and video games, if you include it, you will prejudice the results because you will be excluding results that talk about video games decreasing violence. 

Does   playing  video games increase  the chance that  children  will be  violent?

In the end, we are left with three major concepts in the sentence are:   

Video Games

Children  

Now you can develop these concepts into search terms that you can use do develop your search strategy.

A variety of words may describe your keywords, so you should brainstorm possible synonyms for them.  For example, children and youth are two different words used to describe a similar concept (human beings under the age of 18).  If you only entered the term "children" into a search of a database, then you would miss all the articles that deal with "youth."  To maximize the number of results you will get in a search, you need to include synonyms. Here is a list of possible synonyms of the keywords we identified:

If you need help generating synonyms for your keywords, try a few searches and look at the language the papers use or look at a thesaurus.

Source  and Source

• Worksheet This worksheet will help you generate keywords.
• Choosing and Using Keywords
• Selecting & Using Keywords
• One Perfect Source?

• << Previous: Narrowing Your Topic Tips
• Next: Developing A Search Strategy >>
• Last Updated: Jul 18, 2024 9:17 AM
• URL: https://kingsu.libguides.com/research

How to Write a Research Paper

• Formulate Questions/Thesis
• Identify Keywords
• Find Background Info
• Search Strategies
• Dissertations
• Proceedings
• Statistics This link opens in a new window
• Primary | Secondary
• Scholarly | General This link opens in a new window
• Creative Commons
• Cite This link opens in a new window
• Quote, Paraphrase, Summarize

Generate Keywords

• Keyword Generator University of Texas. Tutorial that walks you through generating keywords.

Image source: Powernowllc. CC0 1.0.  Wikimedia Commons.

What Are Keywords?

Keywords are important words/concepts found in your research question or thesis. 

A quick and dirty way to pull keywords from a research question/thesis is to choose the most important nouns ; all other words are irrelevant.

Using keywords to search will always retrieve more results than phrases or sentences.

Image source:  Producer.  CC BY-SA 3.0. Wikimedia Commons

Find Keywords

• within your research question or thesis
• in encyclopedias used in background research
• in bibliographies found at the end of books and  articles
• in a thesaurus (or in Word's thesaurus under the Review tab)
• by asking a librarian

Image source:  Evan-Amos .  Public Domain.  Wikimedia Commons.

Chart Keywords

• Keyword Chart

Keywords have a profound impact on search results. Using the right words will speed up the research process, while the wrong ones can bring to it to a painfully screeching halt.

If the keywords you initially choose do not give good results, try others on your list, try search strategies , or ask a librarian for help.

Use the chart above to document keywords related to your topic.  Keep it by your side when you start your research.

• << Previous: Formulate Questions/Thesis
• Next: Find Background Info >>
• Last Updated: Jul 1, 2024 10:27 AM
• URL: https://libguides.lvc.edu/researchpaper

Research Paper Keyword Generator + Tips

• 🤩 Pros of Our Keyword Generator
• 🗝️ What Are Keywords?
• ️🔍 How to Choose Keywords
• 💡 4 Best Tips for Writing Keywords

🔗 References

🤩 pros of our free research paper keyword generator.

Our tool will present you with a list of keywords and phrases from any text you paste. There are several features that make it stand out from similar instruments:

🗝️ What Are Keywords in a Research Paper?

Keywords are phrases and words that reflect a research papers’ main ideas and topics . They help search engines and readers alike to quickly understand what the work is about. Such terms and phrases also allow researchers interested in your subject to promptly find your paper, share it, and cite it. Depending on the format of your work, keywords can be placed in its metadata or the abstract .

Why Are Keywords Important?

Oftentimes, students and professionals alike don’t take the time to choose the keywords for their research papers. They might be under the impression that if the work is good enough, others will find it anyway. In reality, that is not the case.

Choosing the most appropriate keywords has the following advantages:

• More precise search results . It ensures that your papers will be quickly found in search engines and academic registries. This way, researchers and other people interested in the topic have a better chance of coming across your work.
• Showing the paper’s relevance . Key words and phrases get across the main subject of the paper, summarize the main ideas , and make it easier for people to determine if they may be interested in the research.
• Quick communication with evaluators . Having keywords in your work lets your professors quickly comprehend the content and subject of your study.

🔍 How to Choose Keywords in Research Papers

This section will give you an understanding of the general rules about choosing keywords for academic works. There are several things we advise keeping in mind:

• Check the instructions . Before adding keywords, carefully read manuals provided by your professors or scientific journals. These materials should contain the volume of allowed keywords (3–5 on average, up to 10 in rare cases) and explain whether these should be picked from a pre-selected list.
• Choose specific words and phrases . When selecting your keywords, it is best not to use generic phrases. You should avoid abstract concepts or common words, since they can cause your paper to get lost in the search results. Instead, it is best to stay specific to the subject matter. For example, if you write about heart disease, use keys such as “ peripheral arterial disease ” or “acute coronary heart disease.”
• Search for optimized terms . Maximize the paper’s reach by optimizing terms. Google Scholar is a great way to discover the proper terminology for research in different fields.
• Include the methodology . Additionally, it’s essential to name the methodology used in the study. For example, regarding medicine, clinical trial types or experimental techniques are a perfect choice for papers on this subject.

Keywords Format: APA Style

APA is currently one of the most used formats for academic research papers. There are several things students should be aware of when writing works that follow its guidelines.

• Recommended fonts . In the APA style , it’s possible to use 10-point Computer Modern, 10-point Lucida Sans Unicode, 11-point Arial, 11-point Calibri, 11-point Georgia, or 12-point Times New Roman fonts.
• Placement . Students should place the keywords list on the research’s second page, one line below the abstract.
• Label . These words and phrases must be labeled as “Keywords,” intended like a regular paragraph, and put in italics.
• Text . In the APA format, keywords are on the same line and one space after the label. They are written in the lowercase, with capitalized proper nouns. Don’t use bold or italic and remember to separate them with commas. There’s no ending punctuation after the final keyword. Students can list them in any order and use double-space if the keywords run onto the second line.

💡 4 Best Tips for Writing Keywords for Your Research

Finding and incorporating the right keywords in research studies takes time and effort to perfect. We’ve decided to give several tips that will help you hone your research and article-writing skills .

• Avoid keywords that are too narrow or too broad . This is one of the trickiest things to pull off while looking for the perfect keywords. Make them excessively precise, and you will narrow your audience significantly. Make them too broad, and the article will be lost in search results.
• Steer clear of obscure search terms . If you want the work to appear in academic directories, don’t use terms people rarely seek. For example, people rarely search for Latin animal or plant species names, so keep things closer to plain English.
• Don’t mislead readers . Don’t use keys unrelated to your topic to get into the search results. Such things remove credibility from your writing and add unnecessary difficulties for people trying to find it.
• Use the appropriate format . When choosing your keywords, it is best to remember several general rules. For example, you should try avoiding abbreviations where possible. Additionally, it is best to use short phrases rather than singular words.

Our research paper generator will become a valuable tool for your academic pursuits. Also, we recommend you try our effective plagiarism checker ! If you have any questions, check out our FAQ section.

❓ Research Paper Keyword Generator – FAQ

• Consider words and phrases that expand or narrow the paper’s scope.
• Use phrases instead of single words without context.
• Avoid abbreviations.
• Check the guidelines.
• Find short phrases.
• Use general terms.
• Stay specific.
• Mention the methodology.

Updated: Oct 30th, 2023

• How to Write a Research Paper. – Lebanon Valley College
• Keyword Searching: Finding Articles on Your Topic: Select Keywords. – Walden University
• Research Foundations: Choose Keywords. – Seminole State College Library
• Guidelines for Selecting Keywords. – Kansas State University
• A Guide to Writing an Effective Abstract / Selecting Keywords for Discovery. – Cambridge University Press & Assessment
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Find the perfect keywords for your research with IvyPanda’s free Research Paper Keyword Generator! Enter the text, select the number of keywords, and get a list of key terms to enhance your paper’s visibility. Try it now and make your research stand out!

University of Houston Libraries

What are keywords and why are they important.

Brought to you by the University of Houston Libraries.

You have a research assignment and need to use the library's databases to find different information sources.

When searching for sources in library databases, you will need to use specific search terms known as “keywords.” Picking the right keywords is an important part of the research process and can affect your search results.

Keywords should represent the main concepts in the topic you’re exploring. Generally speaking, they are single words or short phrases that can be combined in various forms to generate different search results. Even if you’ve never done academic research before, you probably already have experience developing keywords.

For example, maybe you searched online for the showtimes for a new movie you wanted to see. You probably used the title of the film and the word “showtimes” as your keywords to bring up the results you needed.

Keywords in academic research are similar. For example, let’s say your research question is “how does cyberbullying affect teenagers’ mental health?”

First, you’ll want to think about what the main concepts are. In this case, that would be cyberbullying , teenagers , and mental health .

Next, consider what words or short phrases will help you find information for each main concept. Remember that there is usually more than one way to say the same thing, so try to think of relevant synonyms as well.

For example, for teenagers , you would probably want to list adolescents and students , but you might also consider using high school as a related term for students .

Once you have a starting list of keywords, try searching in different databases to see if you’re on the right track and can get relevant results.

Pay attention to the language used in the sources you find. You may see other words you can use that you hadn’t thought of yet that you can use as additional keywords.

As you keep searching for sources and trying new keywords, contact UH Libraries if you need further help.

• What are Keywords and Why are they Important transcript

Educational resources and simple solutions for your research journey

How to Choose Keywords for Research Paper Writing

You may think that after drafting an article targeted for submission to a specific journal, figuring out how to write keywords in research paper will be the easiest part. But that is not true, in fact, p ublishing an article requires a lot of work, not only research based, but for the preparation of the manuscript itself. You need to deal with formatting, follow guidelines, and make sure that all the basic requirements are met, and finally decide which journal is the best fit and how to choose keywords in research papers to make sure your article is found by the appropriate audience. And l et me tell you that as a reviewer and editor with way too many years of experience, more than 90% of authors slip up when writ ing keywords in research papers and find this a challenging task . And I will tell you why this mistake is so common and how to write keywords in a research paper effectively .  

Table of Contents

What are keywords in a research paper ?

Keywords   in research papers are words that help online search engines and indexes tag papers in the most relevant manner . The purpose of keywords in research paper is to ensure these database s and search engines quickly identify and show your manuscript to users looking for related topics , thereby enabling readers to find your work easily .   

The importance of keywords in research papers

Let us put this into context by starting with the definition of keywords in research papers . Keywords are words that define the research field or topic and are used to make your paper more discoverable to others. Perhaps this is more related to semantics, but keywords are different from key words. All journals will tell you that these are used for indexing purposes. So, what’s indexing? It refers to the process used to make articles discoverable in databases so that more readers can find, read, and cite your article. Considering that most search engines, online research databases , and journal websites organize information in a manner that enables a super-fast response to a query, adding keywords in research papers and indexing are essential to identify your work . Now that you understand the importance of keywords in research paper s, you will realize that keywords are not just a list of key words.  

How to select keywords for research paper s correctly  

To get this process right, you can follow these steps and tips to understand how to find keywords for your research paper s.  

• First, try that not all keywords are used in the title. Concise titles will attract more readers. But most importantly, the title is the main indexing source because it is the main input to databases. Adding alternative keywords to the title will increase your searchability.  
• Think of the research field or subfield covered in your article, readers will search for these. Also, focus on key terms that are most relevant to your work and not something that was barely covered in your article.  
• Use synonyms but do it effectively. If the title uses degradation of a pollutant using microorganisms, then you can use bioremediation as the keyword in research papers ; even chemical elements can be used whether the symbol or name has been used in the title. If you are discussing genes (or their protein counterpart) and it is an essential part of your research, chances are you will mention the gene symbol in the title, then provide the full name as a keyword in research papers . Species names can be replaced by their common name.  
• As you may know, most journals require a subscription to access the full content of articles. Yet most abstracts of publications are easily accessible when you use various search engines such as Google Scholar. So, if you use keywords in the abstract of your research paper, it will also improve the chances of readers finding and reading the full manuscript, even citing it in their own work.  
• Be specific by avoiding long phrases. Most journals would ask that keywords in research papers remain between one to three words. Avoiding conjunctions such as “and” is also recommended.  
• Only use abbreviations or acronyms that are quite common and well-known. By common abbreviations I mean not only those known by your field of expertise but also to the general audience, such as hplc, qPCR, CCTV, DNA or RNA, AI, etc. But if the abbreviation is used in the title, then use the definition as a keyword.  
• Finally, avoid using vague terms/expressions such as “treatment” or “technology” as a keyword in research papers ; this will not send your article to page one when others are conducting a search on the same topic. You can for example use “cancer treatment” or even better, add the cancer type “liver cancer treatment” or the approach “cancer nanotechnology” or “nanotechnology medical applications.”  

Now that you know the importance of keywords in research paper , go ahead and create keywords that will give your article a major boost!  

Researcher.Life is a subscription-based platform that unifies the best AI tools and services designed to speed up, simplify, and streamline every step of a researcher’s journey. The Researcher.Life All Access Pack is a one-of-a-kind subscription that unlocks full access to an AI writing assistant, literature recommender, journal finder, scientific illustration tool, and exclusive discounts on professional publication services from Editage.  

Based on 21+ years of experience in academia, Researcher.Life All Access empowers researchers to put their best research forward and move closer to success. Explore our top AI Tools pack, AI Tools + Publication Services pack, or Build Your Own Plan. Find everything a researcher needs to succeed, all in one place –  Get All Access now starting at just $17 a month !    

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Keyword Research: An In-Depth Beginner’s Guide

Keyword research is the foundation of search engine optimization. This guide covers what it is and how you should do keyword research.

Keyword research is the foundation of search engine optimization, and without it, you cannot expect to create sustainable and repeatable visibility.

Today, SEO is a much wider discipline than in the early days of the industry and has been segmented into many verticals.

But, at the core, SEO is about finding opportunities online and capturing relevant traffic to a website through visibility in search engines. Keyword research is at the heart of that SEO strategy.

This guide explains what keyword research is, why it’s important, and how you can make a start for a successful SEO strategy.

What Is Keyword Research?

Keyword research is a process of finding words, queries, and phrases that users are searching for, which means a keyword that has search volume.

Research involves connecting the relevance of keywords to a website and its individual pages so that the user can find the best page to answer their query, known as search intent.

Keyword research also involves categorizing search queries into the different stages of a user journey and different categories of search, such as transactional, navigational, and informational.

Good keyword research enables users to find what they need:

• Shoppers who want to buy something can find the right product page.
• A user that wants to know ‘how to’ can find a page that explains a process in-depth.
• Users who want to research a person or brand can find out about that entity.

Keyword research should also carefully consider if ranking on a keyword is worth the effort it would take to rank highly and get visitors. Not all traffic is equal.

Download the ebook, How To Do Keyword Research For SEO .

Why Keyword Research Is Important For SEO

A search engine is an information retrieval system built around the queries that a user inputs to find an answer or relevant information to their search query.

The predominant focus of Google is to connect a user with the best answer to their query and the best website page so that a user is satisfied. Understanding this underlines SEO.

Good keyword research is the foundation of how a business can connect with its potential customers and audience. Understanding this helps to understand a good SEO strategy.

A business strategy starts with understanding its audience and their needs.

• What do they want?
• What do they need?
• What keeps them awake at night?
• What could solve their problem?

Keyword research is an extension of understanding your audience by first considering their needs and then the phrases, keywords, or queries they use to find solutions.

Keyword research is also important for SEO because it can show you where the opportunities are by knowing what your audience is searching for.

This will help you to find new areas of business and to prioritize where to focus attention and resources.

Keyword research will also help you to calculate where you can expect a return on investment to justify your efforts:

• Can a keyword deliver relevant traffic that has the possibility to convert to an end goal?
• What is an estimation of that traffic, and how much is each visitor worth to your business?

Basically, keyword research is the ultimate business research tool.

Read more: Why Keywords Are Still So Very Important For SEO

Keyword Research Basics

Monthly search volume.

Monthly Search Volume (MSV) is a predominant measure of keyword value. It’s a useful metric as a starting point to consider if anyone is searching for that keyword, but it shouldn’t be used in isolation or as the only measure of value.

Just because a keyword has a high MSV doesn’t mean it is the right keyword for you to rank on.

High-volume keywords generally deliver ‘browsing’ traffic at the top of the funnel. They are useful for brand awareness but not for direct conversion.

Low-volume keywords can be much more valuable because they can deliver users who are ready to buy a product.

Read more: A Complete Guide To Keyword Search Volume For SEO

User Intent

User intent refers to what type of result they want to see when they search for a query – the intention of their search.

You will hear user intent talked about a lot in keyword research, as it is one of the most important factors in the process.

User intent is important in two ways, firstly because your primary aim in creating content and pages on a website are to provide a user with information that they want to know.

There’s no point in creating a page about what you care about – your user only cares about their problems and needs.

You can have the best page in the world about the history of cupcakes, but if a user searching for [cupcake] wants a recipe for cupcakes, then they will not click on your link.

Secondly, Google considers relevance when serving results pages (as we said above, they want to deliver the best result for a query). So, the better your page fits user intent, the better it might rank.

Read more: How People Search: Understanding User Intent

When Google considers which pages it will show in search results, the algorithm will look at other pages that users are clicking on for that query.

If we have a query such as [cupcake], Google has to consider if a user wants to know what a cupcake is, how to make a cupcake, or wants to buy a cupcake.

By looking at a search result page, you can get a good idea of user intent from the other results.

Reviewing the search results page of a query should be part of your research process for every keyword you want to consider.

Keyword relevance and user intent are much the same things. It’s about knowing what the user really means when they search. This is more ambiguous for head keywords and less so for long-tail queries.

Long-Tail keywords

Long-tail keywords are called long-tail because they fall to the right of the search demand curve – where the graph looks like a long tail stretching to the right.

The search demand curve is a graph that shows keywords with high volume to the left and lower search volumes to the right.

Longer queries that are more focused fall to the right. Head terms with broad meaning and high volume fall to the left.

The value of long-tail keywords is that they are usually highly focused terms that convert well, as users are actively looking for something very specific.

For example, [iPhone 13] is a head term with high volume (2.7 million MSV), and [Best affordable iPhone 13 cases] (210 MSV) is a long-tail keyword with far fewer searches but would have a high conversion rate.

Long-tail keywords are useful to include in a keyword strategy because they are usually much easier to rank for and achievable for a new website, and the cumulative volume of many long-tail keywords adds up to considerable targeted traffic.

This is a much more stable strategy than focusing on one high-volume ambiguous keyword.

Read more: Long-Tail Keyword Strategy: Why & How To Target Intent For SEO

Types Of Search Query

There are four types of keywords that are useful to understand as they categorize the different user intents and can help when planning a keyword strategy.

• Informational – users looking for information or an answer to a question (top of the funnel).
• Navigational – users wanting to find a specific brand, site, or page (brand searches).
• Commercial – users researching brands, products, or services (middle of the funnel).
• Transactional – users ready to complete a purchase or action (bottom of the funnel).

Local keywords can also be considered another category.

How To Do Keyword Research

Now that you have a better understanding of the basics of keyword research, we can look at where you would start with your research and keyword strategy.

1. How To Find Keyword Ideas

The first stage of keyword research is to brainstorm ideas for seed keywords, and there are several ways to do this.

Your Target Audience

Everything starts with your audience and what they want. Think about their needs, wants, and especially their pain points and problems.

Start to compile your wide list of words, ideas, and topics that surround your niche or business.

Think About Questions

Question-based keyword queries are valuable as they can help you to capture featured snippets and can be a way to jump rank on highly competitive keywords.

Ask your sales team and review CRM data to find the questions that your audience is asking.

Also, think of question modifiers that will start to build out your list:

• What [is a road bike].
• How to [ride a road bike].
• When is [the best time to service a road bike].
• What is [the best road bike].
• Where is [road bike shop].

Current Site Queries

If your site already has some online history, then Google Search Console can tell you what Google thinks your website is relevant for. This is insightful to tell you if your site is conveying the right message and to find opportunities.

If Google is showing a lot of queries that have nothing to do with your product or brand, then you need to apply more keyword focus to your pages.

Look for queries that are position 10 or greater, have reasonable impressions, and you think are relevant to your business.

These are potential quick-win opportunities that you can capture by making improvements and optimizing pages for the query.

Read more: A Complete Google Search Console Guide For SEO Pros

Competitors’ Keywords

Your competitors are a gold mine of information because they might already have invested in extensive research.

A business should be constantly monitoring its competitors anyway, so keep an eye on what content they are producing and the terms they target.

A keyword gap analysis will help you find opportunities your competitors are targeting that you might not have considered.

Read more: Competitor Keyword Analysis: 5 Ways To Fill The Gaps In Your Organic Strategy & Get More Traffic

Seed Keywords

Start with high-level ‘seed’ keywords that you can use as a starting point to then open up variants and related queries.

Seed keywords are ‘big’ head terms such as [iPhone], [trainers], [road bike], or [cupcake].

For each seed keyword, start to think of topics that are related:

• Road bike maintenance.
• Road bike training.
• Road bike clothing.
• Road bike lights.

Also, use question modifiers and buying modifiers such as:

• Best [road bike].
• Buy [road bike].
• Price [for women’s road bike].
• [road bikes for hire] near me.
• Reviews [of road bikes under $1,000].

When you have finished this process, you should have a raw list of potential keywords grouped in topics – such as maintenance, clothing, training, etc.

2. How To Analyze Keywords

Once you have your raw list, it’s time to start to analyze and sort by value and opportunity.

Search Volume

Search volume will tell you if anyone is actively searching for this term.

For a first-stage strategy, you should aim for keywords with a mid-range and long-tail volume for quick wins and then build up to approach more competitive terms with higher volumes.

Head keywords with super high volumes (like ‘iPhone’) are not the best keywords to focus on as they can be too ambiguous and rarely have a specific intent.

Also, the amount of work that is needed to rank can be too high a barrier for entry unless you have an established domain of significant authority.

If a tool shows a keyword with zero search volume, this doesn’t always mean you should discard the term.

If the keyword is shown in the tool, then there can be value to consider targeting it in your strategy. However, make sure you know your audience and what is relevant to them before you invest resources in a zero-volume keyword.

Read more: Why You Should Target Zero Search Volume Keywords

Search Intent

After you have sorted your raw lists by search volumes, it’s then time to review the intent for each keyword that you would like to target.

The SERP will tell you everything that you need to know, and you should always review SERPs for clues on how to construct content and rank.

Look at the other listing that rank highly:

• Are they ‘how-to’ guides that indicate it’s informational?
• Do the titles say ‘buy,’ ‘best,’ or include product names?
• Is there a shopping carousel that indicates a buying keyword?
• Is there a location map that indicates it’s a local search?

Tag each keyword type and then consider which are the strongest keywords from each group.

You can also use a research tool that will tell you the type of keyword.

Topic Clusters

Grouping keywords into topic clusters is an advanced keyword strategy that can help to strengthen the topic authority of a site.

To do this, you would start with a high-volume head keyword and then research a series of keywords that supports that head term.

After creating pages of content that target each keyword, you use internal linking to connect pages with the same topic.

Read more: Keyword Clusters: How To Level Up Your SEO Content Strategy

3. How To Choose Organic Keywords

After sorting the volumes, intent, and topics, you will need to decide if you have a chance of ranking on a term by looking at how much competition there is for each keyword.

Keyword Difficulty

Keyword difficulty is one of the most important keyword metrics when doing your research.

If a keyword is so competitive that you need hundreds of thousands of dollars to rank, then you need to get strategic.

The easiest way to calculate keyword difficulty is to use a research tool that gives a score for each keyword.

Or, you can refer to Google Keyword Planner Tool and look at the CPC and level of difficulty. The higher the CPC bid, the higher the competition.

If you are starting out, first approach the lower competition keywords that are achievable and then build your way up to more competitive terms.

Read more: Why Keyword Research Is Useful For SEO & How To Rank

Connecting To Your Objectives And Goals

Unless a keyword can actually deliver a result for you – do you want to target it?

As we said above, targeting head terms is not the best strategy as they will, at best, deliver browsing or drive-by visitors. Unless you are a big brand with a big budget that is aiming for brand awareness, this is not the best application of your resources and budget.

Choosing your keyword priority should start with what can give you the best return in the shortest time frame.

Good keyword research is not just about trying to target a high-volume popular keyword. A good keyword strategy is about finding the right keywords for your needs and outcome. Always keep that front and center.

Read more: How To Calculate ROI For SEO When Targeting A Set Of Keywords

Watch John Mueller talk about ranking for head keywords in this video from the 38:55 minute mark.

Using Keyword Research Tools

Doing your research without a tool is limited; for the most in-depth keyword research, you need help to find keyword opportunities you had not thought of.

The following keyword research tools are all free versions that you can start out with.

Google Keyword Planner

The original keyword tool has evolved over the years, but it still remains one of the best free keyword tools and a good starting point to find seed keywords and keyword ideas.

The Google tool is aligned with Google Ads, so the data is skewed towards paid ads but is still valuable for research.

You need a Google Ads account to access the tool. Google will try to force you to set up an active campaign, but you can access the account by setting up an account without a campaign.

Without a campaign running, you will only get limited search volumes displayed in ranges, but the tool is still useful for its suggestions of keyword ideas. If you have an active campaign, Google will show you the monthly search volume.

You can add up to 10 seed keywords and get a list of suggested keywords, and run competitor URLs in the tool to find keywords they are targeting. Doing this is a great place to start building out raw lists of keywords to work from.

Read more: How To Use Google Keyword Planner

Read more: 9 Creative Ways To Use Google’s Keyword Planner Tool

Google Trends

Google Trends offers data based on actual search query data. It doesn’t provide search volumes, but the data in Google trends can be compared with actual search volumes from other tools so you can get a comparative feel of what the actual volumes are.

Where Trends excels is to identify trending topics and subtopics in a niche and to find geographic search trends in a local area. Trends will recommend related keywords that are currently growing in popularity.

As part of a keyword strategy, this can show you where to focus resources and when to stop investing in terms.

Read more: How To Use Google Trends For SEO

Google Autocomplete

Previously known as Suggest, Autocomplete is integrated into the Google search box to help users complete their search with what Google calls ‘predictions.’

Google takes its predictions from common searches and trending searches.

As the suggestions are all variations around the topic you are typing, the results shown give you an insight into other related terms that users could be looking for.

Checking the predictions that Google provides in Autocomplete can help you find more variations and keywords to consider.

Read more: Google Autocomplete: A Complete SEO Guide

Answer The Public

Answer The Public is a powerful tool that scrapes data from Google Autocomplete and connects a seed keyword with a variety of modifiers to produce a list of variants.

Answer The Public will quickly provide a list of suggestions, especially based on questions that you can use as a raw list to then review.

Read more: More Free Keyword Research Tools

Paid Keyword Research Tools

Free keyword tools are great to get you started and to create raw lists of keywords that you can then drill into.

However, for the best results, you might want to invest in a paid competitive analysis tool that can help you get monthly search volume and keyword difficulty data.

Some tools will also help with assigning topics and clustering for more advanced keyword strategies.

Anyone who does keyword research in-depth or to an advanced level will have their own process. They will also use a variety of tools and a combination of paid and free resources to get the best results.

Read more: Best Keyword Research Tools

Advanced Keyword Strategies

Now that you have an understanding of how to get started with keyword research, experiment with a few different websites and niches. Doing the work yourself is the best way to learn.

Once you have a better understanding in practice, move into more advanced methods and strategies to take your keyword research to the next level.

Advanced Keyword Research

• B2B Keyword Research Done Right With Practical Examples
• Keyword Clusters: How To Level Up Your SEO Content Strategy
• Building A Keyword Strategy For Comparison Content

Featured Image: Paulo Bobita/Search Engine Journal

Shelley Walsh is the SEO Content Strategist at SEJ & produces the Pioneers, a series about the history of SEO ...

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How to Do Keyword Research for SEO: A Beginner's Guide

Published: April 04, 2024

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.

In this post, we’ll define what keyword research is, why it’s important, how to conduct your research for your SEO strategy, and choose the right keywords for your website.

Table of Contents

What is keyword research?

Why is keyword research important, elements of keyword research, how to research keywords for your seo strategy, how to find and choose keywords for your website.

Keyword research is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general marketing. Keyword research can uncover queries to target, the popularity of these queries, their ranking difficulty, and more.

Keyword research helps you find which keywords are best to target and provides valuable insight into the queries that your target audience is actually searching on Google.

Insights from these actual search terms can help inform your content strategy as well as your larger marketing strategy.

People use keywords to find solutions when conducting research online.

So if your content is successful in getting in front of your audience as they conduct searches, you stand to gain more traffic. Therefore, you should be targeting those searches with content that features those keywords in a meaningful way.

Additionally, inbound methodology focuses less on creating content around what we want to tell people. Instead, we should be creating content around what people want to discover.

In other words, our audience is coming to us for helpful content that provides the answers they’re looking for.

In a nutshell, all of this starts with keyword research.

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Conducting keyword research has many benefits, the most popular being:

Marketing Trend Insight

Conducting effective keyword research can provide you with insights into current marketing trends and help you center your content on relevant topics and keywords your audience is in search of.

Traffic Growth

When you identify the best-fitting keywords for the content you publish, the higher you’ll rank in search engine results — the more traffic you’ll attract to your website.

Customer Acquisition

If your business has content that other business professionals are looking for, you can meet their needs and provide them with a call-to-action that will lead them into the buyer journey from the awareness stage to the point of purchase.

By researching keywords for their popularity, search volume, and general intent, you can tackle the questions that most people in your audience want answers to.

Keywords vs. Topics

More and more, we hear how much SEO has evolved over just the last 10 years and how seemingly unimportant keywords have transformed our ability to rank well for the searches people make every day.

And to some extent, this is true, but in the eyes of an SEO professional, it’s a different approach. Rather, it’s the intent behind that keyword and whether or not a piece of content solves for that intent (we’ll talk more about intent in just a minute).

But that doesn’t mean keyword research is an outdated process. Let me explain:

Keyword research tells you what topics people care about and, assuming you use the right SEO tool, how popular those topics actually are among your audience.

The operative term here is topics, plural. By researching keywords that are getting a high volume of searches per month, you can identify and sort your content into topics or buckets that you want to create content on.

Then, you can use these topics to dictate which keywords you look for and target.

There are three main elements I have discovered that you should pay attention to when conducting keyword research.

1. Relevance

Google ranks content for relevance.

This is where the concept of search intent comes in. Your content will only rank for a keyword if it meets the searchers’ needs.

In addition, your content must be the best resource out there for the query. After all, why would Google rank your content higher if it provides less value than other content that exists on the web?

2. Authority

Google will provide more weight to sources it deems authoritative.

That means you must do all you can to become an authoritative source by enriching your site with helpful, informative content and promoting that content to earn social signals and backlinks.

If you’re not seen as authoritative in the space, or if a keyword’s SERPs are loaded with heavy sources you can’t compete with (like Forbes or The Mayo Clinic), you have a lower chance of ranking unless your content is exceptional.

You may end up ranking on the first page for a specific keyword, but if no one ever searches for it, it will not result in traffic to your site. It's like setting up a shop in a ghost town.

Volume is measured by MSV (monthly search volume), which means the number of times the keyword is searched per month across all audiences.

• Make a list of important, relevant topics based on what you know about your business.
• Fill in those topic buckets with keywords.
• Understand how intent affects keyword research and analyze accordingly.
• Research related search terms.
• Use keyword research tools to your advantage.

I’m going to lay out a keyword research process you can follow to help you come up with a list of terms you should be targeting.

That way, you’ll be able to establish and execute a strong keyword strategy that helps you get found for the search terms you actually care about.

Step 1. Make a list of important, relevant topics based on what you know about your business.

To kick off this process, think about the topics you want to rank for in terms of generic buckets.

You’ll come up with about five to 10 topic buckets you think are important to your business, and then you’ll use those topic buckets to help come up with some specific keywords later in the process.

If you’re a regular blogger, these are probably the topics you blog about most frequently. Or perhaps they’re the topics that come up the most in sales conversations.

Put yourself in the shoes of your buyer personas . What types of topics would your target audience search that you’d want your business to get found for?

Drill down into your website’s traffic sources, and sift through your organic search traffic bucket to identify the keywords people are using to arrive at your site.

Repeat this exercise for as many topic buckets as you have.

Remember, if you’re having trouble coming up with relevant search terms, you can always head on over to your customer-facing colleagues — those who are in sales or service. Ask them what types of terms their prospects or customers have questions about.

Those are often great starting points for keyword research.

Here at HubSpot, we use the Search Insights Report in this part of the process. This template is designed to help you do the same and bucket your keywords into topic clusters, analyze MSV, and inform your editorial calendar and strategy.

Featured Resource: Search Insights Report Template

Download the Template

Step 3. Understand how intent affects keyword research and analyze accordingly.

Like I said in the previous section, user intent is now one of the most pivotal factors in your ability to rank well on search engines like Google.

Today, it’s more important that your web page addresses the problem a searcher intended to solve than simply carries the keyword the searcher used. So, how does this affect the keyword research you do?

It’s easy to take keywords at face value, but unfortunately, keywords can have many different meanings beneath the surface.

Because the intent behind a search is so important to your ranking potential, you need to be extra careful about how you interpret the keywords you target.

Let’s say, for example, you’re researching the keyword “how to start a blog” for an article you want to create. “Blog” can mean a blog post or the blog website itself, and what a searcher’s intent is behind that keyword will influence the direction of your article.

Does the searcher want to learn how to start an individual blog post? Or do they want to know how to actually launch a website domain for the purposes of blogging?

If your content strategy is only targeting people interested in the latter, you’ll need to make sure of the keyword’s intent before committing to it.

To verify what a user’s intent is in a keyword, it’s a good idea to simply enter this keyword into a search engine yourself and see what types of results come up.

Make sure the type of content Google is displaying relates to your intention for the keyword.

Step 4. Research related search terms.

This is a creative step you may have already thought of when doing keyword research. If not, it’s a great way to fill out those lists.

If you’re struggling to think of more keywords people might be searching about a specific topic, take a look at the related search terms that appear when you plug in a keyword into Google.

When you type in your phrase and scroll to the bottom of Google’s results, you’ll notice some suggestions for searches related to your original input.

These keywords can spark ideas for other keywords you may want to take into consideration.

And You’ve Got the Right Keywords for Your Website SEO

You now have a list of keywords that’ll help you focus on the right topics for your business and get you some short-term and long-term gains.

Be sure to re-evaluate these keywords every few months — once a quarter is a good benchmark, but some businesses like to do it even more often than that.

As you gain even more authority in the SERPs, you’ll find that you can add more and more keywords to your list.

Editor's note: This post was originally published in May 2019 and has been updated for comprehensiveness.

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WRI 114: Modern Love: Searching Techniques

• Scholarly Articles
• Primary Resources
• Background Resources
• Searching Techniques

Find Things Faster

The searching techniques below will help you to find things faster and rethink what you might be looking for. 

Keyword Development

Coming up with keywords to enter into databases can seem easy — you use Google every day after all — but with library databases you often have to be more strategic about your vocabulary. While your research question might be quite specific, you don't want to be too broad or too specific with your keywords. 

Things to consider when developing keywords: 

• Time - are you looking at a particular time in history?
• Place - is your question location specific?
• Population - is there a particular population you have in mind?
• Topic - what are you asking about?

Citation Chasing

One of the best ways to find the scholarly conversation is to see who others are citing and track down those articles. Look at bibliographies. Look at who the Wikipedia page is citing. Then check the catalog to see if we have that journal or book. 

Searching Around

Often times we might think that we need a source that argues for the same thing in order to legitimize our own argument, but that's not true. What that means is that your paper has already been written! Instead, you'll often have to research around a topic, particularly if what you are researching is very recent or very specific. You may need to create a conversation of scholars around an adjacent topic that is either broader, around a different location, or a different time.

Here's an example for the research question: "Why are the Mrs. Roper Romps happening at this point in our culture?"

Chances are I'm not going to find any scholarly journal articles on this very topic as it's a recent event reported on by the New York Times . I would be better served thinking about sources focusing on things like drag culture, women in drag, the TV show Three's Company, contemporary feminism, queer culture, the co-opting of queer culture. Then I take these scholars and put them in conversation with my topic. They do not have to say anything about my very specific topic, but rather a bigger aspect of my topic. 

Clickable Subject Terms

In the catalog, if you find a book that looks good, scroll to the bottom of the record. You'll see subject terms that you can click to get more material on that particular subject. You can click on the beginning part of all. The hyphens in the term delineate different parts of the term. 

Boolean Operators

AND | OR | NOT

These are boolean operators that allow you to add, combine or exclude terms. 

AND: Results must contain both things. Narrows results.

OR: Results can contain one or the other. Broadens results.

NOT: Results should not contain these terms. Excludes results. 

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• Last Updated: Aug 19, 2024 1:06 PM
• URL: https://libguides.princeton.edu/wri114

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A Step-By-Step Guide to Keyword Research (Bonus: Best Keyword Research Tools Compared)

Imagine getting over a quarter million visitors to your site every month. We did it thanks to keyword research:

That screenshot is from one of my sites called The Wandering RV . My wife and I grew this site from a brand new site to a quarter million monthly visits in just three years with less than 30 articles.

Yes, you also have to create great content and build links to that content, but those actions come AFTER you know the best keywords to target. Every successful SEO campaign begins with keyword research ; skip this step at your peril.

Ready to get started?

How to Do Keyword Research (Quick Steps):

Good keywords make or brake a successful SEO marketing campaign. Here’s the key steps to get started with keyword research :

Step 1 : Find keyword ideas based on key terms, related search, long-tail keywords, and LSI. Step 2 : Check the TRUE keyword difficulty and search volume. Step 3 : Determine user intent.

In today’s guide, I share a step-by-step guide to keyword research that covers not just how to find hundreds of great keywords, but also how to tell which ones can move the needle for your business and which aren’t worth your time. Let’s dive in!

Keyword Research Fundamentals

Before I talk about the exact steps to find keywords for your SEO campaign, let’s briefly cover what keyword research is and why you should care.

What Is Keyword Research?

Keyword research is the act of finding and vetting keywords to target in an SEO campaign.

This is done using a number of free and/or paid tools that show you what people are searching for on Google and other search engines .

Suggested in-depth guides: Google Search Console and Bing Webmaster Tools .

The Role of Keyword Research in Digital Marketing

As you’ll learn in the next section, the quality of your keywords is the difference between a successful marketing campaign and a waste of time. The keywords you pick will determine your SEO marketing strategy from beginning to end.

Let’s see how.

How Important is Keyword Research? (Don’t Skip This!)

SEO can be complex, but it boils down to three fundamentals:

• Keyword Research
• Link building

Of those three, keyword research is the most important.

Why? Because you can create the best content and build incredible links that score you #1 Google rankings and still get zero benefits in terms of business growth or revenue if you target the wrong keywords.

For example, let’s say you want to write some content on your site’s blog so you can show up on Google’s first page. You have an idea of a blog post and think you have a good keyword to target. You make amazing content, build links to it through guest posting and email outreach (here’s how to find anyone’s email address ), and end up on the first page of Google . You’re getting hundreds of visits every month…

But your income from that article remains a big fat $0.

That’s because you didn’t properly research your keyword ahead of time. You may have found a keyword, but finding a keyword and doing keyword research are very different things.

Properly researching a keyword means understanding it’s income potential, how competitive it is, and even the exact kind of content you need to create to be able to rank for it. You’ll see what I mean by the end of this guide.

In a nutshell: Proper keyword research can be the difference between a wildly successful SEO campaign that makes your business tons of money and an utter waste of time and money.

Search Volume and Long Tail Keywords

The first concept to understand about keywords is search volume .

This is what most people look at when they first start researching keywords, and also one of the worst metrics to look at.

A high search volume is very deceiving for two reasons:

• The raw number of people searching for something has very little to do with how much you can actually earn from that traffic. For example, if you rank for a keyword that gets 10,000 searches per month, but if people are just looking for information and aren’t ready to buy (hint: you’d need to define the search intent. More below.), that does nothing for your bottom line.
• Just because 10,000 people search for a keyword doesn’t mean all 10,000 people actually click on a result. Take a look at the keyword “How old is Biden”, for example—it gets 51,000 searches per month, but only 17% of those people actually click on anything. That’s because people get the answer right on Google and don’t need to click through to find it.

On the other hand, a low search volume doesn’t mean a keyword is bad or that the number you see is the number of visitors you’ll get. Virtually all pages that rank on Google for one keyword also rank for dozens, hundreds, and sometimes thousands of other keywords.

These other keywords are usually synonyms and long-tail variants. There are also Latent Semantic Indexing (LSI) keywords, which I get to in a section below.

For example, take a look at this post that my wife, Kayla, wrote for The Wandering RV. She was targeting the keyword “best camping gear”, which gets around 2,700 searches per month according to Ahrefs. But as you can see in the screenshot below, it also ranks for 1,912 other keywords and even ranks on page one for “camping gear” at 32,000 searches per month!

The point of the story? While search volume is an important metric, you shouldn’t base your target keywords solely on how many people are searching for it every month (unless you’re only focused on brand awareness and/or advertising revenue on a per-impression basis).

Search Intent

Search intent is exactly what it sounds like—the intent of the person searching for a given keyword. It’s similar to the marketing concept “buyer intent”.

In other words: What is the user looking for?

Are they searching for an item they are ready to buy right now? Are they doing research before they make a purchase decision? Or are they just looking for information that has nothing to do with buying anything, but rather with a problem they may need a solution to?

Let’s look at an example of each.

High Buying Intent : A high buying intent keyword may be a product name, such as “RV rental las vegas”. If you type that into Google and look at the results, you see a bunch of ads for RV rentals and a map showing Las Vegas RV rental companies. Someone searching this is likely ready to buy, or very close.

Research Intent : These are keywords where people are still doing research on solutions, but will likely buy soon. “Best” and “Review” keywords often fall into this category, such as “best RV rental companies”.

Informational Intent : These keywords are for people strictly looking for information and aren’t ready or even thinking about buying anything. The “how old is Biden” example falls under this category. Another example that fits with RV rentals might be something like “how to travel the country with a pet”.

However, don’t think that you should only go after buying intent keywords. Informational keywords can help you build your email list and get people into your marketing funnel to eventually buy from you.

Search intent is also important to know because it affects what content ranks on Google. If you try to create a landing page to rank for an informational keyword when Google is ranking long-form blog content, you probably won’t rank even with perfect on-page SEO and plenty of backlinks because it’s simply not what the user is searching for.

For example, let’s say you want to rank for “small campers”. So you create a guide to owning small campers. However, when we look at Google, we can see that people aren’t looking for a guide, but rather, they’re looking for a list of small campers to buy.

That’s why even after you find good keyword ideas , you should always manually type them into Google and see what’s currently ranking to get an idea of what you need to create. Don’t write a massive guide when people just want a quick answer and don’t try to rank a blog post when people are looking to buy a product.

The Role of LSI and Synonyms

Earlier, I mentioned LSI keywords. This stands for Latent Semantic Indexing, and it’s a fancy way for Google to say “synonyms and related keywords”. They’re words that are commonly found together within a single topic and are semantically related to each other.

They’re important to tell the search engines what your content is about since there can be multiple meanings to the same keywords.

For example, let’s say you’re writing an article about cars. There are five different potential “cars” you could be talking about:

• Cars, the vehicles
• Cars, the animated Disney movie
• CARS, the Canadian Association for Rally Sports
• CARs, the Canadian Aviation Regulations
• (The) Cars, the American 1970s music band

How does Google know which version of “cars” you’re talking about? By LSI keywords! Take a look:

• Using the words “vehicle”, “used”, “new”, “buy”, “sell”, etc.
• Using the words “film”, “movie”, “Disney”, etc.
• Using the words “association”, “rally”, “sports”, etc.
• Using the words “aviation”, “regulation”, “administration”, etc.

While LSI keywords don’t necessarily matter during your keyword research, they are important when developing your actual content. You should include various LSI keywords naturally in your content without stuffing them, including in headings and image alt text.

You can find LSI keywords (and learn more about them) with a tool like LSI Graph .

How Do You Do Keyword Research? (Step-by-Step Guide)

Alright, now that you have a firm understanding of the important metrics behind keyword research, it’s time to actually find your very own keywords! There are three steps I follow when I’m doing keyword research for a new site, with an optional, more advanced fourth step:

• Find keyword ideas
• Check the TRUE keyword difficulty and search volume
• Determine their search intent
• (Optional) Find & utilize keyword silos

Let’s dive in!

Step 1: Find Keyword Ideas

Finding keyword ideas is the easy part. There are loads of tools that will spit out hundreds of ideas at the click of a button. It’s vetting them that takes effort, but we’ll get to that.

For now, go take a look at the “Best Keyword Research Tool” section below and pick your poison. I’ll be using Ahrefs in the examples because it’s my favorite tool and has all the bells and whistles, but the other tools can work as well.

My favorite way to find great keyword opportunities is spying on my competition. You can do this by plugging their site into any keyword tool and look at their keywords. Ahrefs has a nifty tool called the Content Gap Analysis.

Here’s how it works:

1. Plug your site into Ahrefs, then click the Content Gap link in the left-hand menu.

2. Plug in 1-10 competitors who are ranking on Google for keywords you want to rank for. You can find them by Googling those keywords and grabbing the URLs off of Google or by using Ahrefs’ Competing domains tool right above the Content gap link. Run the tool.

3. From here, you can export the list to an excel spreadsheet if you want. I like to comb through the list right in Ahrefs. If I see a keyword I might want to target, I open it in a new tab and add it to a keyword list using the + Add to button in the top right.

If you don’t have access to Ahrefs or another keyword tool that allows you to see competitor’s keywords, you can also use a tool like Keyword Shitter to give you a ton of ideas, then vet them using other free tools such as Uber Suggest.

Step 2: Check The TRUE Keyword Difficulty and Search Volume

Once you have a list of keyword ideas you’re comfortable working with (I aim for 50-100 at a time but you can do far more), it’s time to see which are even worth pursuing based on keyword difficulty (KD) and search volume.

There’s just one caveat… the search volume and KD you see in most keyword research tools are usually way off. KD in Ahrefs is solely based off the number of linking domains to the top results, which isn’t a 100% accurate depiction of the true difficulty to rank for a keyword.

This is because SEO is a complex beast, and things like domain rating (which I’ll cover shortly) and internal linking can have a massive impact on rankings. Backlinks are only part of the picture.

And the search volume? That’s not including LSI and long-tail keywords!

Remember that camping gear example I showed you at the beginning of this article that ranks for over 1,900 keywords? The main keyword only had 2,700 searches per month, yet the article gets over 5,000 visits per month. That’s because it’s ranking for other keywords besides the main keyword.

So if you see a keyword with 200 searches per month, chances are it’s really more like 500 or 1,000 if you include the related keywords that you’ll rank for.

To determine true search volume, grab the #1 result on Google for the keyword and plug it into Ahrefs or Uber Suggest to see how much traffic that page actually gets. That should give you a more accurate picture of the search volume for a given keyword.

Here’s the traffic for the #1 ranking page for “tiny campers”, a keyword that gets ~3,400 searches per month:

See how the page gets over 10k traffic, despite the main keyword getting a third of that? That’s true search volume potential.

The other metric, keyword difficulty, is also not 100% accurate. But figuring out true difficulty is usually as easy as looking at the top pages domain authority (DA), or domain rating (DR) if you’re using Ahrefs. Let me explain.

If a keyword has a difficulty score of 8, but the top ranking pages are all DR 80+, ranking your site for those keywords may be difficult if you have a low DR, despite the low difficulty score.

My advice is to aim for keywords with a 30 KD or lower if you’re under a 40 DR, then branch up as you build more links and gain a higher authority. As your DR climbs, your internal links are worth more “link juice” (or pass more “page authority” depending on what source you listen to).

But this isn’t an article on technical SEO, so I’ll leave it at that for now!

Step 3: Determine Search Intent

At this point, you should have a pretty decent list of keywords with a difficulty you’re comfortable tackling and a search volume potential you’d be happy to capture. Now it’s time to figure out what people actually want when they search for these terms and whether or not it fits in with your marketing and revenue goals.

This part is as simple as Googling each keyword on your list and looking at the top 3-5 results. Review their meta title and description, click on them to view the page, and check out the angle they took on the page.

• Are they mainly listicle posts? How-tos? Ultimate guides ? A landing page? Something else?
• How do they seem to be monetizing the page ? Are they using display ads ? Selling products as a solution to the problem? Affiliate marketing ? Just capturing emails and not actually selling anything?
• Take a look at the comments. Are people asking questions that weren’t answered in the article? Do they seem happy, angry, or neutral?

All of these questions will help you dial in on the type of post/page you need to create, how you can monetize it (or use it to capture emails/push notification subscribers/social followers), and what you can do to improve it.

As you’re going through each keyword, keep your answers to these questions in a spreadsheet or word document to keep track of which ones you’re interested in pursuing. Your final list is the list you can start pursuing!

To give you a better idea of how to determine search intent, here are a few examples courtesy of this Moz post :

Informational Intent:

• [product name]
• what is [product name]
• how does [product name] work
• how do I use [product name]

Commercial Intent (AKA Research Intent):

• best [product name]
• [product name] reviews
• compare [product name]
• what is the top [product name]
• [colour/style/size] [product name]

Transactional Intent (AKA Buying Intent):

• how much does [product name] cost
• [product name] in [location]
• order [product name] online
• [product name] near me
• affordable [brand name] [product name]

This graph from Ahrefs may also help:

Now take your list and go crank out some content! Or, you can follow one last step.

Step 4: (Advanced) Find & Utilize Keyword Silos

If you really want to do well, you can optionally take it one step further and look for keyword silos to create corresponding content silos on your site.

A keyword silo is a list of highly related keywords that you can create content around to interlink between on your site (also called the “hub and spoke” method). Here’s a visual I created to help you understand:

Essentially, you create a hub page targeting the primary head term you want to rank for, then create “spoke” pages based on related and long-tail keywords.

For example, while doing keyword research for my wife Kayla’s vegan food blog, I found a series of related keywords asking “Is ___ vegan”. People wanted to know if common foods, such as bagels, donuts, or Oreos are vegan.

To rank for these keywords, we created this hub page which links to all of her “Is ___ vegan” articles. These articles all link to one another, as well as back to the main hub page.

This inter-linking is called content siloing, and it works so well for two reasons:

• Because all the pages interlink to one another, if you build links to any of the pages, it improves page authority across all of the other pages.
• Google uses relevancy in its algorithm, and since these topics are all highly relevant to one another, it can improve your rankings further.

So how do you find keyword silos? There is no silver bullet solution — you have to be good at picking up on patterns and noticing relevancy. However, there is one trick you can use to try and find them: books.

Look for books on your topic on Amazon and browse the table of contents. Oftentimes, books are full of keyword silos: that’s what makes them a book! Think of the binding as the hub page and the chapters as the spoke pages.

Of course, as you can see in the example above, these keywords aren’t exactly what people are searching for on Google. People aren’t typing “vegan out in the world”, but rather “how to eat vegan at restaurants” or “how to eat vegan at family gatherings”. So you may have to do some sleuthing to figure out the keyword that corresponds with the chapter title in the books you find.

Once you find a potential silo, be sure to run the keywords through steps 2 and 3 before you commit to it! Just because you found a silo, doesn’t mean you should pursue it. Think logically about how all that content will fit into your business and how you can expand on it in the future.

What Is The Best Keyword Research Tool?

There are dozens, if not hundreds of keyword research tools on the market today. Some are extremely unique, but most are just slightly different takes on the same idea. So what’s the best one? Let’s break it down by free and paid tools.

Free Keyword Research Tools

There are two free keyword research tools I’ve used and recommend:

Ubersuggest

Keyword shitter.

Let’s put on hold all the conversions about Neil Patel for a second. This tool does its job and, if you’re on a budget, it can work to get you started with SEO.

Ubersuggest is basically a free, scaled-down version of Ahrefs or Moz. It lets you spy on competitor’s backlinks, see what keywords they’re ranking for, and do some decent keyword research. If you’re doing SEO on a budget, it can get the job done.

Keyword Shitter is pretty much exactly what it sounds like. You type in a keyword and get hundreds of keyword suggestions. It’s great if you just need tons of ideas, but it mostly only spits out related keywords to the one you typed in, not unique, separate ideas.

Paid Keyword Research Tools

Now we’re getting into the big-boy (or girl) tools! If you’re serious about SEO and you have the budget, these are the tools you want to use.

Keyword Insights

Keywords everywhere.

Ahrefs is hands-down my favorite SEO tool; not just for keyword research, but also for link-building, rank tracking, coming up with content ideas, and more. It has all the bells and whistles and is easily the best all-around SEO tool on the market. However, it comes at a steep price, with just the basic tool being $99 per month.

SEMrush is another great keyword research tool. It’s more affordable than Ahrefs, but it doesn’t have quite as many features. It’s more geared towards search engine marketing and PPC (thus the SEM in SEMrush). However, if you want a great paid tool but don’t want to pay the premium on Ahrefs, it’s a valid option. It even lets you try out the product for free!

Keyword Insights claims to be “the smartest way to group keywords and classify search intent at scale”… and with good reason. The tool utilizes geo-specific, live search engine result page data to cluster keywords into similar groups whilst also working out the search intent behind them.

A user simply uploads a list of keywords (as many as you’d like) and the tool will spit out a preformatted Google sheets document with the clustered keywords and the intent pulled through. Its most recent update also sorts the grouped keywords into “top-level themes” so you can see what their content hubs should be and what their spoke content might look like. The insights will also tell you which keywords you can target a single page with, or which need to be broken into multiple pages.

Keywords Everywhere is an awesome tool that used to be free and now is credit-based. The tool shows you search volume, competition, and average CPC right on Google whenever you type something in. It also shows you stats on related keywords and the “people also search” keywords. Regardless of which other tools you use, I highly recommend grabbing this one.

Want more SEO tools? Check out Kinsta’s list of must-have SEO plugins for WordPress .

Suggested Stack

So what keyword research tools should you get? My suggested stack is Ahrefs and Keywords Everywhere. Ahrefs is a complete SEO software that will help you rank your site, not just find keywords. And Keywords Everywhere lets you see search volume and keyword ideas any time you’re searching something on Google. Plus it’s free, so what’s not to like?

Here’s a quick recap of everything we’ve covered:

• Keyword research is extremely important to any SEO campaign and should not be skipped or taken lightly.
• Search volume and keyword difficulty can be deceiving. Do some deeper research by typing the keyword into Google and reviewing the results before you make a decision.
• Don’t be fooled by low search volume. Check the true search volume by reviewing the top pages search traffic using Ubersuggest or Ahrefs.
• Search intent is king. Make sure the content you’re creating matches the content people want to see (and what Google is already showing).
• Look for keyword silos. They’re can be a shortcut to ranking your pages faster.

And that’s all there is to it! If you have any questions, feel free to drop a comment below or shoot me an email. For more help with SEO, click here to read my step-by-step guide and this awesome in-depth guide on how to drive more traffic to your website.

Bill is a content marketing and SEO expert with over 6 years' experience. When he's not nerding out over Google, he loves traveling, playing video games, and spending time with his wife.

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Keyword Research is predominantly a statistical analysis of trending interests that are expressed by internet searches.

Although I realize the importance of said statistics, I am “right brained” and have struggled with being interested in numbers, all of my life. When I look at a keyword research result, the numbers tell me nothing in terms that I can understand. In fact, I’m totally bored by the concept.

I have read many posts, papers, and websites about the subject, and although not many agree with the same approach, they basically are saying the same things. b-o-r-i-n-g!

What is stopping a keyword research tool (once the stats have been gathered) from asking what it is that you sell, and then saying… well, to sell that, try concentrating on this…, and spare me the statistical analysis.

Really helpful article. Especially for the newcomers who want to be an SEO expert.

Thanks, Eva! Glad you enjoyed it. :)

What if I’m a business owner with a brand new site with no blog posts yet? How would I start this if I’m new to KW research? Are there services (real people services) that help with this or do it with me?

Hey, Johnny!

No problem! The steps with the content gap analysis are the same – you just have to manually find your competitors rather than using a tool. To do that, Google some keywords you think you want to rank for and grab the URLs of the top-ranking sites that monetize their sites similarly to you (whether that’s through ads, affiliate marketing, or selling similar products).

Paste those URLs into the content gap tool and follow along from there! Hope this helps! :)

Awesome! i am using this article to share with my students while i m teaching keyword research.

Lots of great information here ! Just wanting to introduce to a free alternative to Keywords everywhere, a chrome extension – WhatsmySERP.com/everywhere it gives you unlimited searches for volume and CPC.

Our team has launched this tool and it already has 5 star reviews and 20k+ users. I’d love for you to try it and see what your thoughts are.

I’d love to know your thoughts :)

This article is really really helpful for the newcomers. specially the one who recently started a blog or a website and Also, wants to Learn SEO.

The thing with the search intent is really important!

This was really what i was searching. perfect timing, thanks Bill such an valuable post.

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Keyword Research: The Complete Guide to Find the Best Keywords

Keyword research is the first and most important part of your SEO strategy.

Before you start writing content for your website, you will need to identify suitable high-volume search terms .

The SEO keywords will inform the direction of your content, ensuring that the content produced will be relevant and easily searchable on Google. And that is, in summary, what keyword research is all about.

It’s usually a pretty time-consuming task and involves a lot of effort to pour through details, numbers, and comparing long lists of keywords. But it’s incredibly important to do it well. A thorough keyword research will be the foundation of your SEO strategy and content development.

What is keyword research?

Keyword research is defined as the activity of analyzing and finding a list of valuable keywords for the purpose of SEO copywriting . The keywords, or search terms, often become a guide for the direction of your content and marketing strategy.

A keyword can consist of a single word but more often than not it’s made out of several words. For example, “ search terms ” is a keyword, as is “ best keyword search tool “.

Why is keyword research important?

Finding high-volume search terms itself is not enough. You need to ensure that the SEO keywords used in your content matches with your brand, product, or service to the keywords that your customer use. And this is where keyword research happens.

Once you have performed adequate and thorough research, only then will you be able to craft a viable SEO strategy. With a good strategy, you can then create a detailed plan of action to achieve your goals.

For example, if you are in the business of leasing out vacation homes, you may choose your focus keyword as “ vacation house. ” However, by doing a quick keyword research, we find out that the keyword ‘vacation home’ is much better to use in terms of search volume data.

Both terms might mean the same thing, but your target audience is searching for something different, as you can see above. Search volume for ‘vacation home’ is 33,100, whereas search volume for ‘vacation house’ is 6,600.

You would have never guessed the difference if not for keyword research.

Keywords that you choose to use should be those that your target audience is searching . Only then will it make the effort of optimizing your page worthwhile.

But more importantly, two similar keywords often have different search volumes, trends, and competition levels. Choosing a more relevant, higher volume keyword could give you better results compared to its other semantic or related keywords.

How to do keyword research

There are many ways to do it, either manually or using a keyword research tool like Keyword Tool . But whichever way you choose, there are a number of important steps that you need to take.

From outlining your goals to executing your keyword plan, follow these detailed step-by-step guide to performing a proper and thorough keyword research:

Step 1: Study your niche

Before you figure out what are the best keywords to optimize your page, it’s best that you start by diving deep to learn more about your topic or niche. It can give you out-of-the-box ideas and help discover angles to your marketing and SEO strategy that you might not have thought about before.

Here are a few ideas on how to study your niche :

• Talk with your existing customers and get to know them better. Find out the terms that they use when describing your brand, company, product or service.
• Try to think from the perspective of your potential customers. If you were to share the brand’s offering to a friend, how will you talk about it?
• Get involved in your topic or niche’s online communities, like forums and social media networks. Read the discussions and find out any pain points that are mentioned regarding your niche.

Step 2: Define your goals

A plan needs to always begin by defining the end goal . But before that, you should ask important and introspective questions like:

• Who are you?
• What is your brand about?
• What makes you special?
• What is your website about?
• What promises do you make on your website?

Once you have effectively answered these questions, then you need to specify what is your brand’s mission . Do you want to increase the number of subscribers? Or do you have a sales target by a certain date?

It’s important to define your goal because it will provide a direction for your SEO strategy and plan. The search terms that you will eventually use should be aligned to your goals, ideally segmented into different content marketing funnels . Your goals will also inform the purpose of your SEO copywriting and content.

Write down your goals. Draw charts. Document them. These will provide the framework and direction needed for your top-level content and online marketing strategy.

Step 3: Make a list of relevant topics

Based on your the main category of your brand and the goals you aim to achieve, break it down to smaller topic buckets . Make a list of all the topics related to your brand that you want to rank on Google.

For example, if you’re an FMCG brand specializing in men’s personal care products, some topics that are related to your brand can be:

• men’s facial wash
• antiperspirant deodorant
• male pattern baldness

They need to be topics that are important to your business and related to your buyer personas . Think about what type of topics will your target audience search for on Google? These topic buckets can then later be broken down to keywords that are related to those topics.

Step 4: Create a list of seed keywords

Now that you’ve broken down your main category to different buckets of sub-topics, you can start creating a list of seed keywords. These keywords need to be related to your various topics , and more importantly, are terms that your target audience might be searching on Google.

Seed keywords, or focus keywords, are important as they will become the foundation of your keyword research. They define your niche and identify your competitors.

If you’re wondering how to find the seed or focus keywords of your brand or product, it’s actually a lot easier than you think. All you need to do is describe your offering as simple as possible and brainstorm how other people might search for it on Google.

Step 5: Use good keyword research tools

You might assume, “ shouldn’t keyword research begin with using a keyword tool? ” There’s no right or wrong answer there, to be honest. But there is an obvious advantage to researching search terms from your brand or business perspective first and foremost .

It avoids you from getting too bogged down with keywords and helps you gain a wider perspective for your content and SEO strategy.

Once you have identified your goals, topics, and a list of seed keywords, it’s time to use keyword research tools to further refine your search terms .

One option is to use Google Keyword Planner . Unfortunately, Google only gives approximated search volumes. Instead, you can use a tool like Keyword Tool . It will give you a lot more details and help you narrow down on the right direction for your search terms. On top of that, it can also give additional ideas on related keywords.

All you need to do is type in the topic (or seed keyword) into the search box and it will give you a list of alternative keywords, including those that contain prepositions and questions :

Step 6: Study the search intent

Plugging in high-volume keywords to bump up rankings for a page used to work pretty easily. But it’s not so simple anymore these days. Today, Google’s machine learning search algorithms compare search terms with user queries to learn about search intent.

Search intent is defined as the intent or reason behind why people search for a specific term. There are many driving factors behind people’s search habits, such as:

• Why are they searching?
• Are they searching because they have a question and want an answer to that question?
• Are they searching for a specific website?
• Are they searching because they want to buy something?

Try to put yourself in your target audience’s shoes. Why would they search for your topic? How will they key in the terms? Are they looking to buy something? Or are they looking for a service to solve a specific problem?

Once you have a good idea of the search intent behind potential readers or customers, you will be able to use it to fine-tune your keyword research . Getting a list of high-volume keywords related to your brand or topic is great. But finding keywords that directly match  your target audience’s search intent is even better.

Step 7: Identify long tail keywords

Seed keywords are often shorter search terms that are closely related to your brand’s main topic or category. Long tail keywords , on the other hand, are more descriptive and often related to your brand’s smaller buckets of sub-topics. Matching your target audience’s search intent to long tail keywords is far easier compared to seed keywords.

For example, if your website published content about golf equipment reviews, using long tail keywords like “ what is the best 9 iron golf club ” will attract a more relevant audience compared to the seed keyword “ golf club .”

Long tail keywords usually get fewer clicks, but since they are focused on a specific topic or product, they often get a higher conversion rate .

Step 8: Find out about your competitors

Doing keyword research on Google about your brand alone is not nearly enough. You also need to be aware of what your competitors are doing . The better you understand the content landscape of your industry, the better it will be for your SEO.

Understanding the competitiveness of different keywords will also allow you to identify search terms that might be too difficult to rank . But most importantly, you will be able to find keyword opportunity gaps . These opportunities occur when you find related keywords that are related to your brand or industry with low to medium competition level .

To find these keyword opportunities, you can perform a keyword search on your competitors . The paid version of  Keyword Tool Pro  has a competitor analysis function that does exactly that. Key in the URL of your competitor into the search box and the results will show all the keywords that the page ranks for.

Once you’ve gone through these steps, you should have enough insights to craft a good content and SEO strategy . You would also have gotten adequate data for SEO copywriting for your content.

Whether you’re running a content-focused blog, a small business, or a brand marketer, you will need keyword research to kick-start your content and marketing activities.

Doing keyword research can be a tedious and time-consuming task. But more often than not, it pays off handsomely in the long run.

Frequently Asked Questions

⭐ what is keyword research.

Keyword research is the process of finding keywords that people use when searching online. Keywords can be used to create content that will attract visitors from the search engines.

⭐ Why keyword research is the most important part of SEO?

To get more traffic from search engines, you need to understand what people are searching for online and produce content that targets popular keywords. If you produce content without doing a prior keyword research, your chances of getting meaningful traffic from the search engines are slim.

⭐ What is the best source of keywords?

The search engines themselves are the best source of keyword ideas. To easiest way to find good keywords from various search engines is to use the tools like Keyword Tool .

⭐ How do I know how many people search for a particular keyword on Google in a given month?

The easiest and probably the cheapest way of getting this data is using Keyword Tool Pro . Alternatively, you can start running paid Google Ads, and might be able to eventually see the number of searches for a keyword in Google Keyword Planner.

Advertising made simpler for you. Read about new Advertising Trends, Campaigns, and Strategies.

The Ultimate Guide to SEO Keyword Research

Table of Contents

What is SEO Keyword Research?

Imagine you own a bakery. Now what would you sell? You wouldn’t just bake whatever you like, right? You would make what your customers want. Similarly, SEO keyword research is just like figuring out what your online customers are craving. 

It’s the process of finding and analyzing the words and phrases people use when searching for a product, service, brand, or any kind of information online, often for search engine optimization (SEO)or general marketing. These are called keywords. By understanding what people are searching for, you can create content and put it out there on different relevant platforms that satisfy their needs and help your website rank higher in search engine results.

Importance of Keyword Research in SEO

Keyword Research is like the foundation for a successful SEO strategy . It is the first step to conducting any kind of SEO campaign. It helps you find keywords that will work best for your content, and it will provide you with valuable insights into your target audience about what exactly are they looking for. 

By researching and choosing the most relevant target keywords, you increase the chances of ranking well in search engines for that specific topic. High search engine rankings bring more traffic to your website, which in turn helps you promote your products or services online.

How to find the right Keywords

Choosing the right keywords is one of the most important steps in successful search engine optimization. In fact, the reason you’re reading this article right now is because of the carefully chosen keywords that led you here. If you choose the wrong keywords, you will only gain low-value traffic or worse- NONE AT ALL! 

Here are a few ways to get started with selecting the right keywords:

• Keyword Research Tools: Tools like Google Keyword Planner, SEMRush, and Ahrefs can help you find popular keywords and refine your search. Keywords with higher search volumes generally have better traffic potential.
• Competitor Analysis: Check what keywords your competitors are using. You might find untapped opportunities. In SEMRush , entering your domain name into their Keyword Gap tool helps analyze your competitors’ keywords, revealing ‘Missing’ and ‘Weak’ keywords that may not help you rank.
• Search Intent: Understand why people search for specific keywords. Are they looking to buy something, learn something, or find a specific location? This will help shape your content strategy and evaluate the business value of the keyword.

Remember, finding the right keywords is an ongoing journey. It involves understanding your target audience, staying current with trends, and continually refining your keyword optimization strategies.

Types of Keywords

According to the latest report, the average click-through rate of Google Search for most industries has increased by 5% since 2023. So, optimizing for the correct keywords does make a difference and if implemented effectively, your web pages or content can rank highly in the search engine results. For this, we need to understand the types of keywords. 

   Short-tail Keywords

Short-tail keywords are short, general phrases with high search volume, but also high competition. For example, “shoes,” “digital camera,” or “SEO.” While they can attract a lot of traffic, ranking for these terms is often challenging.

   Long Tail Keywords

Long-tail keywords are more specific phrases with lower search volume but less competition. For instance, “red high heels size 8,” “best DSLR camera for beginners,” or “local SEO services in New York.” They often convert better because people using long-tail keywords are closer to making a purchase or finding a specific solution.

   Related Keywords

These are keywords that are similar in meaning to your main keywords. For example, if your main keyword is “SEO,” related keywords could be “search engine optimization,” “keyword research,” or “backlinks.”

Keyword Research Process Step-by-Step

Now that you have a little understanding of the world of Keywords and the importance of SEO, let’s see the process of doing thorough keyword research .

• Brainstorm: Start by identifying your niche and proceed to list words and phrases related to your business or brand. What products or services do you offer? What problems do you solve? Sit and Brainstorm and make a list of words that can be your potential keywords. 
• Use Keyword Research Tools: Tools like SEMRush, Ahrefs, and Google Keyword Planner can provide you with data on search volume, keyword difficulty, and related keywords. These tools help you discover variations and long-tail keywords that you might not have considered.

For example, Entering “eco-friendly products” into SEMRush might give you suggestions like “best eco-friendly household products,” “organic cleaning supplies,” or “reusable kitchen items.”

• Generate Seed Keyword: Seed keywords are basic broad terms related to your topic. These broad terms are similar to short-tail keywords but are specifically used for keyword research. With just one well-chosen seed keyword, you can unlock a treasure trove of related keywords, helping you fine-tune your search engine optimization and keyword optimization efforts.

For example, if you search for “best skincare brands,” this seed keyword will open the door to a variety of related keywords. You’ll find pages featuring different skincare products and brands, plus top-rated products tailored to specific demographics—all perfect for optimizing your SEO strategy and avoiding keyword cannibalization.

• Analyzing the Strength of Keywords: When you use a keyword planning tools- paid or free- you can analyze the keywords by following these steps:
• The search volume of the keyword to see how many people are actually searching for that particular keyword.
• The realistic ranking of the keyword to check out the competitiveness.
• Does the keyword align with the content or the product you are offering and what exactly do people search for when they type this word on the search engines?
• Refine your Keyword List: Striking the right balance between search volume and competition is crucial in keyword optimization. Not every keyword will carry the same value, and some will have a greater impact on your SEO strategy than others. Refining your keywords is essential to focus on those that will truly drive results.
• Organize Keywords: Once you are done refining, the next step is to organize keywords into categories or themes that align with the different parts of your content. Make sure to prioritize keywords that are relevant to your brand, product, and TG. 
• Implement Keywords: The main job is to implement those keywords into content that will help you gain traffic to your website. Ensure that your primary keywords are placed strategically on parts such as the title, headings, meta descriptions, and body content. Do not overuse them or make them look natural to maintain the readability of your content. It shouldn’t be forced. 
• Monitor your Strategy: If you notice that “eco-friendly kitchen products” aren’t performing as expected, you might want to take a detour and explore related keywords like “biodegradable kitchen products” or “reusable kitchen utensils”, or any other keywords that are relevant to the topic. We often can forget that keyword research is not a one-time ultimate task. It requires consistent monitoring and adjustments. You have tools at your disperse like Google Analytics, SemRush, etc. 

In 2023, it’s estimated that 71% of businesses worldwide have a website, and over the past five years, 83% of small businesses have ventured into online sales. Remarkably, 65% of these businesses now generate up to half of their revenue online. The power of effective keyword optimization has been a game-changer in attracting audiences to brand websites, highlighting the importance of using the right keywords for search engine optimization.

Keyword Research Tools for SEO

When used effectively, the best keyword research tools can transform and streamline your workflow. The research tools are like your digital assistant that helps in finding the relevant keywords to attract your TG. They not only make it easier to identify the right keywords to target but also provide the crucial data you need to achieve higher rankings.

  Google Keyword Planner

While primarily designed for advertisers, Google Keyword Planner offers free insights for SEO. It provides search volume estimates for keywords, helping you understand how popular a specific search term is. However, the data can be approximate, and the tool might not suggest as many keywords as paid options.

• Keyword discovery: Generates keyword ideas based on your seed keywords or website.
• Search volume data: Provides estimates of monthly search volume for specific keywords.
• Competition analysis: Offers insights into the competitiveness of keywords.

   Google Search Console

Although not a dedicated keyword research tool, Google Search Console offers invaluable data on how people find your website. You can see which search terms drive traffic to your site, helping you identify potential keywords to target. However, it doesn’t provide search volume data for keywords you haven’t ranked for.

• Keyword identification: Reveals the search terms people use to find your site.
• Performance tracking: Helps you understand which keywords drive traffic and clicks.
• Error analysis: Identifies technical issues affecting your website’s visibility.

   Google Trends

Google Trends reveals the popularity of search terms over time. It’s useful for identifying trending topics and seasonal patterns. However, it doesn’t provide search volume data in the same way as other tools.

• Trend identification: Helps spot emerging trends and seasonal fluctuations.
• Keyword comparison: Compares the popularity of different keywords.
• Geographic insights: Reveals regional search patterns.

   Ubersuggest

Ubersuggest is a free tool that offers a good balance of features. It provides keyword suggestions, search volume estimates, and basic competitor analysis. While it’s a helpful starting point, its data might not be as comprehensive as paid options.

• Keyword suggestions: Generates a list of keyword ideas.
• Search volume estimates: Provides approximate search volume data.
• Competitor analysis: Offers a basic overview of competitor keywords.

SEMRush is a powerful SEO tool with a wide range of features, including in-depth keyword research. It offers detailed metrics such as search volume, keyword difficulty, and competition analysis. You can also discover related keywords and identify opportunities based on your competitors’ keyword strategies. However, it’s a paid tool with different pricing plans.

• Keyword discovery: Uncovers a vast number of keyword ideas.
• Keyword difficulty: Estimates the competition for specific keywords.
• Search volume data: Provides accurate search volume estimates.
• SERP analysis: Analyzes search engine results pages to understand competition.
• Backlink analysis: Identifies opportunities to improve your website’s authority.

Ahrefs is mostly known for its backlink analysis, but recently they have introduced a new ‘Keyword Explorer’ tool and it is an amazing addition. 

• Keyword explorer: Offers in-depth keyword research with various metrics.
• Keyword difficulty: Estimates the competitiveness of keywords.
• SERP analysis: Provides detailed information about top-ranking pages.
• Backlink analysis: Helps you identify link-building opportunities.

Combining multiple tools can provide a more comprehensive view of the keyword landscape. By utilizing these tools effectively, you can:

• Discover relevant keywords aligned with your target audience.
• Assess keyword difficulty to prioritize your efforts.
• Track keyword performance over time.
• Identify opportunities to outrank competitors.
• Make data-driven decisions for your SEO strategy.

Mastering SEO keyword research is akin to discovering a treasure chest of online visibility. By comprehending what your target audience is searching for and utilizing the appropriate tools, you can greatly enhance your website’s ranking and draw in more organic traffic. By merging strategic keyword selection with high-quality content, you will be well on your way to accomplishing your SEO goals. Keep up to date with the industry trends, monitor your competitors, and consistently analyze your keyword performance.

Frequently Asked Questions

1) What is keyword research in SEO?

Keyword research is the process of finding and analyzing words and phrases people use to search for information online. It helps you understand your target audience and optimize your website content for search engines.

2) What are the 4 types of keywords in SEO?

• Short-tail keywords: Broad, general terms with high search volume and competition.
• Long-tail keywords: More specific phrases with lower search volume but higher conversion potential.
• Related keywords: Terms similar in meaning to your main keywords.
• Informational keywords: Keywords that indicate users are seeking information.

3) How do I list SEO keywords?

• Start by brainstorming keywords related to your business. 
• Use keyword research tools to expand your list and identify relevant long-tail keywords. 
• Organize your keywords into thematic groups to help with content planning.

4) How do SEO keywords work?

SEO keywords work by helping search engines understand the content of your website. When someone searches for a specific keyword, search engines try to match the query with relevant web pages. By using relevant keywords in your content, you increase your chances of ranking higher in search results.

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What Are Keywords? Best Practices & Examples For SEO Success

Keywords are the specific words or phrases people use in search engines to find information.

In SEO, they help your content rank higher in search results, driving more traffic to your site.

This guide will explain what are keywords, why they are crucial for SEO, and provide examples and best practices. Additionally, it will provide various keyword examples categorized by user intent.

Key Takeaways

• Keywords are essential for SEO, driving visibility and traffic to websites by aligning content with user search intent.
• Effective keyword strategies involve using a mix of short-tail and long-tail keywords, along with understanding user intent and utilizing research tools.
• Monitoring and adjusting keyword performance regularly is crucial to maintain SEO effectiveness and adapt to changing trends.

What Are Keywords?

Keywords are the foundation of search engine optimization (SEO), acting as indicators of what people are searching for and what they hope to find.

These words and phrases are strategically placed within your content to improve its visibility on search engines, helping your website rank higher in search results.

Effectively incorporating relevant keywords drives targeted traffic to your site, enhancing both your online presence and business success.

Strategically placing the right keywords within your content improves your site’s visibility. It’s about using keywords that align with what users are searching for.

A multi-word phrase can still be considered a keyword, and using these effectively can make a significant difference in your SEO efforts.

The following sections will explore the different types of keywords and how to use them effectively.

Definition of Keywords

Keywords are the words and phrases people use in search engines to find information. They can range from single words to multi-word phrases that encapsulate user search intent.

Short keywords typically consist of one or two words, while long-tail keywords generally contain three or more words. Grasping the different types of keywords is crucial for effective SEO.

Keywords can be classified into two main categories: short keywords (one or two terms) and long-tail keywords (three or more terms).

Each type serves a different purpose and can be used to target different aspects of user search behavior.

Knowing how to utilize both types effectively enhances your content’s relevance and improves your search engine rankings.

Role in Search Engines

Keywords play a crucial role in helping search engines deliver relevant search results to users. Google, for example, determines the best result for a search query by ranking the most relevant results, which are significantly influenced by keywords.

Search engines evaluate a web page’s content, quality, and user experience based on its keywords to determine its relevance to search queries.

Search engines use keywords to connect users with content that meets their specific queries. They analyze the content’s keywords, quality, and user experience to determine relevance.

Grasping this process is essential for optimizing your content effectively, ensuring it meets the needs of both search engines

Types of Keywords

Grasping the different types of keywords ensures your website’s visibility and attracts the right audience. The primary types of keywords for SEO are short-tail, long-tail, and LSI.

Additionally, there are customer-defining, geo-targeting, branded, and intent-specific keywords. Each type serves a unique purpose and can be used to target different aspects of user search behavior.

It is also important to note that category pages on eCommerce sites play a significant role in matching search intent, as they often appear in top results for certain queries.

Common types of keywords for eCommerce optimization include short tail, long tail, LSI, intent-specific, commercial, transactional, and informational keywords. Branded keywords refer to those that include the name of a brand or company.

Navigational and transactional keywords are crucial for website owners as they indicate user intent. Approximately 70% of daily Google searches are estimated to be long-tail keywords, indicating their importance in search traffic.

Short Tail Keywords

Short tail keywords are broad, generic search terms with one or two words. These keywords are highly competitive due to many websites targeting them.

While they can drive significant traffic, their broad nature often makes them less effective for targeting specific user intents.

Understanding their role and limitations is crucial for effective SEO.

Long Tail Keywords

Long tail keywords, on the other hand, tend to attract visitors with specific search intent due to their detailed nature.

These keywords generally have lower competition and are easier to rank for compared to broader keywords. Supporting long-tail keywords are less popular search variations for a popular topic.

Focusing on long-tail keywords can be easier for beginners, as they usually experience lower competition. Topical long-tail keywords are often easier to rank for because they are less competitive due to low traffic potential.

Targeting these keywords attracts a more targeted audience and improves your chances of ranking higher in search results.

Latent Semantic Indexing (LSI) Keywords

Latent Semantic Indexing (LSI) keywords are terms that enhance content relevance by linking related terms.

These keywords help search engines understand the context of your content, improving indexing. For example, LSI keywords for ‘solar panel’ might include related terms such as ‘solar power’.

Using LSI keywords can significantly improve your content’s relevance and search engine performance.

Intent-Specific Keywords

Intent-specific keywords play a crucial role in helping search engines deliver relevant results based on user intent. The keywords can be divided into several categories.

These include informational, navigational, commercial, and transactional types. For example, informational keywords might include "how to train a dog," navigational keywords could be "Facebook login," commercial keywords might be "best running shoes," and transactional keywords could be "buy iPhone 12."

Understanding the intent behind these keywords is essential for targeting the right audience and meeting their needs.

How to Find Keywords

Finding the right keywords involves a strategic process known as keyword research. This process involves identifying terms and phrases that potential customers use to search for products or services.

Effective keyword selection involves generating relevant ideas, assessing metrics, and understanding search intent. Using various methods and tools uncovers valuable keyword opportunities that align with your business goals.

Keyword research is not just about finding any keywords but about identifying those that have the potential to drive targeted traffic to your site.

This involves using keyword research tools, analyzing competitors, and leveraging tools like Google Trends. The following subsections will explore these methods in detail.

Keyword Research Tools

Keyword research tools are essential for finding keyword ideas and analyzing search volume. Tools like SEMrush provide a comprehensive keyword magic tool that offers a wide range of related keywords for specific queries.

Ubersuggest allows users to conduct up to three free searches daily to find keyword performance and related keyword suggestions.

These tools help you uncover valuable keyword opportunities and optimize your content strategy. Targeting keywords like 'SEO tips' with high search volume can lead to better traffic outcomes.

Moz Keyword Explorer is noted as a top free tool for overall keyword research, providing useful prioritization metrics.

The Free Keyword Research Tool offers basic data along with unique suggested content angles for keywords.

Analyzing the SERP can help identify the content types that match the search intent behind keywords. Leveraging these tools enhances your keyword research and improves your SEO efforts.

Analyzing Competitors

Understanding competitors’ keywords can highlight gaps in your own strategy and uncover potential opportunities.

Tools like Semrush provide insights into competitor keyword strategies, enabling a clearer understanding of market positioning.

Analyzing your competitors helps you identify effective keywords they are using and adapt your strategy to outperform your competitors rank.

Using Google Trends

Google Trends is a tool that helps users understand keyword popularity and seasonal trends. It shows how a keyword’s popularity is trending over time, providing valuable insights into when to target specific keywords.

Using Google Trends helps you stay ahead of the curve and optimize your content strategy based on current trends.

Choosing the Right Keywords

Choosing the right keywords is crucial for understanding user search behavior, guiding content creation, and optimizing for search engine rankings.

The choice of keywords shapes your content strategy, influencing the topics that should be featured on your website. It’s not just about picking any keyword but selecting those that align with your business goals and user intent.

This section guides you on choosing the right keywords by considering factors such as search volume, competition, and relevance to your business.

Valuable content that addresses user queries and needs encourages engagement and sharing, which can boost SEO performance.

Focusing on quality content that meets user intent and provides unique insights increases your likelihood of ranking well and attracting organic traffic.

Monitoring keyword performance is crucial for adapting SEO strategies effectively.

The following subsections will explore specific considerations for choosing the right keywords.

Search Volume and Competition

Balancing search volume with keyword difficulty is critical; high search volume often correlates with higher competition.

High search volume typically indicates greater competition within that keyword. Long-tail keywords can offer less competition while potentially attracting a more targeted audience.

Effectively balancing search volume and competition can improve your overall keyword strategy, leading to better SEO results.

Relevance to Your Business

Choosing keywords that align with your business goals enhances the likelihood of attracting interested customers. Prioritize targeting different types of keywords based on your business goals.

Focusing on relevant keywords ensures that your content resonates with your target audience and meets their specific needs.

Search Intent

Search intent in SEO refers to understanding what users look for in order to inform content creation. Optimizing for a keyword effectively requires matching the search intent of users.

Aligning content with search intent increases the chances of ranking for relevant keywords.

For example, users searching for “robot vacuum” often seek reviews rather than purchasing information. Examining the top-ranking pages helps you understand what searchers expect to see for a keyword.

Optimizing Content with Keywords

Incorporating keywords effectively into your content aids search engines in ranking your website’s pages.

It’s not just about inserting keywords but integrating them in a way that feels natural and enhances the content’s relevance.

This section will cover on-page SEO techniques, the importance of avoiding keyword stuffing, and how to create high-quality content that resonates with your audience.

Optimizing content with keywords involves various strategies, from using keywords in titles and meta descriptions to ensuring they are naturally integrated within the text.

Following these best practices improves your website’s visibility and attracts more targeted traffic.

On-Page SEO Techniques

Including target keywords prominently in the title tag is crucial as it is one of the first elements indexed by search engines.

Keywords in titles and meta descriptions are critical for improving search visibility and attracting clicks. Optimizing your title tags and meta descriptions to capture user interest can improve click-through rates.

Meta descriptions, while not a direct ranking factor, influence click-through rates by providing users a snapshot of the page’s content.

Utilizing HTML headings enhances both user navigation and search engine understanding of page content. Headers should contain keywords to structure the content effectively, aiding both user navigation and search engine indexing.

Enhancing rankings in search results requires optimizing content with suitable keywords while delivering valuable information.

Integrating keywords into web pages should enhance the content’s relevance without compromising readability.

Avoiding Keyword Stuffing

Overusing keywords can negatively impact user experience and may lead to penalties from search engines.

Keyword stuffing creates content that appears unnatural and difficult for users to read. It is crucial to integrate keywords naturally within the content to avoid penalties from search engines.

Focusing on natural integration maintains the quality of your content while still optimizing it for search engines.

Creating High-Quality Content

High-quality content should naturally incorporate keywords in a way that enhances engagement and comprehension.

Quality content demonstrating Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) is crucial when creating content for informational keywords.

Creating valuable and relevant content improves your chances of ranking higher in search results and attracting more organic traffic.

Tracking and Measuring Keyword Performance

Monitoring keyword rankings is essential for optimizing SEO strategies effectively. Keyword rankings can fluctuate due to factors like algorithm updates or competitor actions, making regular monitoring essential.

Refining SEO strategies based on performance metrics enhances overall website visibility and search ranking. An effective keyword performance tracking process includes both monitoring rankings and adjusting strategies based on the data collected.

Tracking and measuring keyword performance helps identify which keywords are driving traffic and which need improvement.

This continuous process of monitoring and adjusting ensures that your SEO strategies remain effective and aligned with current trends.

Using Google Search Console

The Performance report in Google Search Console allows users to see which search queries generate the most traffic.

It provides insights into mobile query performance, helping optimize for mobile users. Google Search Console is a vital tool for monitoring keyword performance and site traffic.

Leveraging its features provides valuable insights into how your keywords are performing and helps make data-driven decisions.

Analyzing Keyword Rankings

Regular analysis of keyword rankings helps identify effective keywords and areas needing improvement. SERP visibility gauges how frequently your site appears on search engine results pages for targeted keywords.

Impressions indicate how many times your site appears in search results, serving as an early sign of SEO success. Tracking click-through rates (CTR) and impressions can reveal how well keywords attract traffic.

Adjusting Strategies

Adjustments to keyword strategies should be based on performance metrics and current trends. Regularly reviewing performance data allows for timely changes in keyword targeting.

Successful keyword strategies should evolve based on performance metrics and current trends.

Consistently evaluating your keyword performance helps to adjust strategies to meet ongoing changes in SEO and improve your monthly searches.

In summary, keywords are the backbone of effective SEO, guiding search engines to deliver relevant content to users.

Understanding the different types of keywords and how to find and use them effectively is crucial for driving organic traffic and improving your website’s visibility.

By choosing the right keywords, optimizing your content, and continuously tracking performance, you can ensure your SEO strategies remain effective and aligned with current trends.

As you implement these best practices, remember that SEO is an ongoing process. Regularly review and adjust your keyword strategies to stay ahead of the competition and meet the evolving needs of your audience.

With a solid understanding of keywords and a commitment to quality content, you can achieve SEO success and drive sustained growth for your business.

Frequently Asked Questions

What are keywords in seo.

Keywords are essential terms that users enter into search engines, and optimizing your content with these words can significantly enhance your visibility in search results. Incorporating the right keywords is vital for effective SEO.

What is the difference between short-tail and long-tail keywords?

The key difference is that short-tail keywords are broad, generic terms with one or two words, whereas long-tail keywords are more specific and typically consist of three or more words. Using both strategically can enhance your SEO efforts.

How can I find the right keywords for my website?

To find the right keywords for your website, utilize keyword research tools such as SEMrush, Ubersuggest, and Google Trends to identify relevant terms and analyze their popularity. This will help you stay competitive and effectively target your audience.

What is keyword stuffing, and why should it be avoided?

Keyword stuffing is the excessive use of keywords in content, which can harm user experience and result in penalties from search engines. To maintain quality and visibility, keywords should be integrated naturally.

How do I track and measure keyword performance?

To effectively track and measure keyword performance, utilize tools like Google Search Console for monitoring rankings and site traffic. Regular analysis of these metrics will enable you to refine your strategies and enhance your SEO outcomes.

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Seo keyword research tool to reveal your website’s potential.

Drive more traffic to your website when you use our SEO tool for keyword research. Designed for small business owners and marketers alike, our user-friendly interface makes it easy to identify high-impact keywords, optimize your content, and watch your website climb the search engine rankings.

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Finding keywords for your website has never been easier with our SEO keyword analyzer tool. Simply start with a short-tail seed keyword , and our SEO tool will provide thousands of keyword recommendations for you to consider.

Uncover even more opportunities by expanding on any given keyword to view related searches. With unlimited keyword suggestions at your fingertips, you can continuously refine and expand your keyword strategy to create better content and stay ahead of the competition.

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Use Keyword Research Metrics to Help You Prioritize

Effective keyword research isn’t just about finding keywords; it’s about understanding which ones will have the most impact. Our SEO keyword checker features comprehensive metrics that help you prioritize your keyword strategy.

Use the following metrics in the keyword research tool to analyze keyword opportunities for your site:

• Keyword Search Volume to help you gauge opportunities. Use this metric to balance your strategy between high-traffic and more attainable keywords.
• Keyword Cost Per Click (CPC) to give you a better idea of how competitive the keyword might be. Higher CPC values suggest that advertisers are willing to pay more for clicks, indicating that these keywords are likely to have strong commercial intent and potential profitability.
• Keyword Difficulty to measure how challenging it is to rank for a particular keyword. By targeting keywords with lower difficulty scores, you can achieve quicker wins and build momentum in your SEO efforts.
• Keyword Intent so that you can align your content with the user’s needs- thereby improving engagement and conversion rates.

By leveraging these metrics, you can make informed decisions about which keywords to target, ensuring that your SEO efforts are focused on terms that will deliver the best results for your business.

Research Keyword Opportunities Faster

Keyword research doesn’t have to be complicated. Make it easier with SEO.com!

Refine Keyword Opportunities with Quick Filter Options

Our SEO tool offers a variety of filter options to help you quickly refine your keyword opportunities. Use filters such as search intent to tailor your keyword list for specific content marketing strategies. For example:

• Search Intent : Identify whether users are looking for information, making a purchase decision, or seeking a specific site.
• Keyword Difficulty : Focus on keywords that are achievable based on your current domain authority.
• SERP Features : Target keywords that trigger rich results like featured snippets or local packs.

These filters allow you to streamline your keyword research process and focus on the terms that will deliver the best results.

Uncover More Keywords from Competitors’ Websites

Stay ahead of the competition by uncovering the keywords they’re targeting. Our competitor monitoring dashboard provides individual keyword reports for competitors, allowing you to see which terms they rank for and identify gaps in their strategy.

Additionally, our site analyzer lets you explore keywords for any website, revealing new opportunities for your own content. By keeping an eye on competitor activities, you can continuously adapt and improve your own SEO efforts.

Keep Track of Keywords with Ongoing Keyword Analysis

Maintaining an effective keyword strategy requires ongoing monitoring and adjustments. Our SEO tool includes a comprehensive keywords report feature that allows you to perform continuous keyword research for terms you’re already ranking for.

Using our SEO keyword rank checker tool , you can identify low-hanging fruit (LHF) keywords where small optimizations can lead to significant improvements in rankings and traffic. Stay proactive with our ongoing keyword analyzer to ensure sustained growth and visibility.

Smarter Keyword Research to Help You Improve Your Rankings

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Is your keyword research tool free?

Our SEO.com keyword research tool offers both free and pro versions. The free version provides basic functionalities such as exploring keywords by search volume, while the pro version unlocks advanced metrics and features for more in-depth analysis.

Explore SEO.com Pricing

How does SEO.com’s keyword research tool compare to other keyword research tools?

SEO.com’s tool stands out due to its user-friendly interface, comprehensive metrics, and competitive pricing. Unlike other tools that may be difficult to navigate or overly expensive, our tool is designed specifically for small business owners and marketers who need effective solutions that don’t suck up their entire marketing budget.

Get Started with SEO.com

What is SEO keyword research?

SEO keyword research is the process of identifying and analyzing search terms that people enter into search engines with the goal of using that data to inform content creation and marketing strategies.

Keep Exploring: What is Keyword Research for SEO?

Why does keyword research matter for SEO?

Keyword research is crucial for SEO because it helps you understand what potential customers are searching for online. By targeting the right keywords, you can improve your website’s visibility in search engine results pages (SERPs), attract more relevant traffic, and increase conversions.

Learn More in Our 2024 Keyword Research Guide

How do you do SEO keyword research?

To conduct SEO keyword research using our tool :

• Start with a seed keyword related to your business.
• Generate a list of related keywords using our tool.
• Analyze metrics such as search volume and competition.
• Use filters to refine your list based on search intent and other criteria.
• Continuously monitor and adjust your strategy based on performance data.

Learn More: How to Do Keyword Research in 2024