what goes on cover letter for resume

How to Write a Cover Letter [Full Guide & Examples for 2024]

After weeks of heavy job searching, you’re almost there!

You’ve perfected your resume.

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send in your application and call it a day, you remember that you need to write a cover letter too.

So now, you’re stuck staring at a blank page, wondering where to start...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

We're going to cover:

What Is a Cover Letter?

• How to Write the Perfect Cover Letter, Step by Step
• 15+ Job-Winning Cover Letter Examples

Let’s get started.

A cover letter is a document that you submit as part of your job application, alongside your resume or CV.

The purpose of a cover letter is to introduce you and briefly summarize your professional background. On average, it should be around 250 to 400 words long .

A good cover letter is supposed to impress the hiring manager and convince them you’re worth interviewing as a candidate.

So, how can your cover letter achieve this?

First of all, it should complement your resume, not copy it. Your cover letter is your chance to elaborate on important achievements, skills, or anything else that your resume doesn’t give you the space to cover. 

For example, if you have an employment gap on your resume, the cover letter is a great place to explain why it happened and how it helped you grow as a person. 

If this is your first time writing a cover letter, writing about yourself might seem complicated. But don’t worry—you don’t need to be super creative or even a good writer .

All you have to do is follow this tried and tested cover letter structure:

• Header. Add all the necessary contact information at the top of your cover letter.
• Formal greeting. Choose an appropriate way to greet your target audience.
• Introduction. Introduce yourself in the opening paragraph and explain your interest in the role.
• Body. Elaborate on why you’re the best candidate for the job and a good match for the company. Focus on “selling” your skills, achievements, and relevant professional experiences.
• Conclusion. Summarize your key points and wrap it up professionally.

Now, let’s take a look at an example of a cover letter that follows our structure perfectly:

New to cover letter writing? Give our cover letter video a watch before diving into the article!

When Should You Write a Cover Letter?

You should always include a cover letter in your job application, even if the hiring manager never reads it. Submitting a cover letter is as important as submitting a resume if you want to look like a serious candidate.

If the employer requests a cover letter as part of the screening process, not sending one is a huge red flag and will probably get your application tossed into the “no” pile immediately.

On the other hand, if the job advertisement doesn’t require a cover letter from the candidates, adding one shows you went the extra mile.

Putting in the effort to write a cover letter can set you apart from other candidates with similar professional experience and skills, and it could even sway the hiring manager to call you for an interview if you do it right.

Need to write a letter to help get you into a good school or volunteer program? Check out our guide to learn how to write a motivation letter !

How to Write the Perfect Cover Letter

Now that you know what a cover letter is, it’s time to learn how to write one!

We’ll go through the process in detail, step by step.

#1. Choose the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, stylish template?

Just choose one of our hand-picked cover letter templates , and you’ll be all set in no time!

As a bonus, our intuitive AI will even give you suggestions on how to improve your cover letter as you write it. You’ll have the perfect cover letter done in minutes!

#2. Put Contact Information in the Header

As with a resume, it’s important to start your cover letter with your contact details at the top. These should be in your cover letter’s header, separated neatly from the bulk of your text.

Here, you want to include all the essential contact information , including:

• Full Name. Your first and last name should stand out at the top.
• Job Title. Match the professional title underneath your name to the exact job title of the position you’re applying for. Hiring managers often hire for several roles at once, so giving them this cue about what role you’re after helps things go smoother.
• Email Address. Always use a professional and easy-to-spell email address. Ideally, it should combine your first and last names.
• Phone Number. Add a number where the hiring manager can easily reach you.
• Location. Add your city and state/country, no need for more details.
• Relevant Links (optional). You can add links to websites or social media profiles that are relevant to your field. Examples include a LinkedIn profile , Github, or an online portfolio.

Then it’s time to add the recipient’s contact details, such as:

• Hiring Manager's Name. If you can find the name of the hiring manager, add it.
• Hiring Manager's Title. While there’s no harm in writing “hiring manager,” if they’re the head of the department, we recommend you use that title accordingly.
• Company Name. Make sure to write the name of the company you're applying to.
• Location. The city and state/country are usually enough information here, too.
• Date of Writing (Optional). You can include the date you wrote your cover letter for an extra professional touch.

#3. Address the Hiring Manager

Once you’ve properly listed all the contact information, it’s time to start writing the content of the cover letter.

The first thing you need to do here is to address your cover letter directly to the hiring manager.

In fact, you want to address the hiring manager personally .

Forget the old “Dear Sir or Madam” or the impersonal “To Whom It May Concern.” You want to give your future boss a good impression and show them that you did your research before sending in your application.

No one wants to hire a job seeker who just spams 20+ companies and hopes something sticks with their generic approach

So, how do you find out who’s the hiring manager?

First, check the job ad. The hiring manager’s name might be listed somewhere in it.

If that doesn’t work, check the company’s LinkedIn page. You just need to look up the head of the relevant department you’re applying to, and you’re all set.

For example, if you’re applying for the position of Communication Specialist at Novorésumé. The hiring manager is probably the Head of Communications or the Chief Communications Officer.

Here’s what you should look for on LinkedIn:

And there you go! You have your hiring manager.

But let’s say you’re applying for a position as a server . In that case, you’d be looking for the “restaurant manager” or “food and beverage manager.”

If the results don’t come up with anything, try checking out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Make sure to address them as Mr. or Ms., followed by their last name. If you’re not sure about their gender or marital status, you can just stick to their full name, like so:

• Dear Mr. Kurtuy,
• Dear Andrei Kurtuy,

But what if you still can’t find the hiring manager’s name, no matter where you look?

No worries. You can direct your cover letter to the company, department, or team as a whole, or just skip the hiring manager’s name.

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• Dear [Department] Team
• Dear [Company Name]

Are you applying for a research position? Learn how to write an academic personal statement .

#4. Write an Eye-Catching Introduction

First impressions matter, especially when it comes to your job search.

Hiring managers get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The biggest problem with most opening paragraphs is that they’re usually extremely generic. Here’s an example:

• My name is Jonathan, and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a Sales Manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say anything except the fact that you’ve worked the job before.

And do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start with some of your top achievements to grab the reader’s attention. And to get the point across, the achievements should be as relevant as possible to the position.

Your opening paragraph should also show the hiring manager a bit about why you want this specific job. For example, mention how the job relates to your plans for the future or how it can help you grow professionally. This will show the hiring manager that you’re not just applying left and right—you’re actually enthusiastic about getting this particular role.

Now, let’s make our previous example shine:

Dear Mr. Smith,

My name’s Michael, and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked as a Sales Representative with Company X, another fin-tech company , for 3+ years, where I generated an average of $30,000+ in sales per month and beat the KPIs by around 40%. I believe that my previous industry experience, passion for finance , and excellence in sales make me the right candidate for the job.

The second candidate starts with what they can do for the company in the future and immediately lists an impressive and relevant achievement. Since they’re experienced in the same industry and interested in finance, the hiring manager can see they’re not just a random applicant.

From this introduction, it’s safe to say that the hiring manager would read the rest of this candidate’s cover letter.

#5. Use the Cover Letter Body for Details

The next part of your cover letter is where you can go into detail about what sets you apart as a qualified candidate for the job.

The main thing you need to remember here is that you shouldn’t make it all about yourself . Your cover letter is supposed to show the hiring manager how you relate to the job and the company you’re applying to.

No matter how cool you make yourself sound in your cover letter, if you don’t tailor it to match what the hiring manager is looking for, you’re not getting an interview.

To get this right, use the job ad as a reference when writing your cover letter. Make sure to highlight skills and achievements that match the job requirements, and you’re good to go.

Since this part of your cover letter is by far the longest, you should split it into at least two paragraphs.

Here’s what each paragraph should cover:

Explain Why You’re the Perfect Candidate for the Role

Before you can show the hiring manager that you’re exactly what they’ve been looking for, you need to know what it is they’re looking for.

Start by doing a bit of research. Learn what the most important skills and responsibilities of the role are according to the job ad, and focus on any relevant experience you have that matches them.

For example, if you’re applying for the position of a Facebook Advertiser. The top requirements on the job ad are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

So, in the body of your cover letter, you need to show how you meet these requirements. Here’s an example of what that can look like:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $40,000+ . As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. I created the ad copy and images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Our example addresses all the necessary requirements and shows off the candidate’s relevant skills.

Are you a student applying for your first internship? Learn how to write an internship cover letter with our dedicated guide.

Explain Why You’re a Good Fit for the Company

As skilled and experienced as you may be, that’s not all the hiring manager is looking for.

They also want someone who’s a good fit for their company and who actually wants to work there.

Employees who don’t fit in with the company culture are likely to quit sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary , so hiring managers vet candidates very carefully to avoid this scenario.

So, you have to convince the hiring manager that you’re passionate about working with them.

Start by doing some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company’s product or service? Have you used it?
• What’s the company’s culture like?

Chances are, you’ll find all the information you need either on the company website or on job-search websites like Jobscan or Glassdoor.

Then, pick your favorite thing about the company and talk about it in your cover letter.

But don’t just describe the company in its own words just to flatter them. Be super specific—the hiring manager can see through any fluff.

For example, if you’re passionate about their product and you like the company’s culture of innovation and independent work model, you can write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features, such as Made-Up-Feature #1 and Made-Up-Feature #2, were real game changers for the device.

I really admire how Company XYZ strives for excellence in all its product lines, creating market-leading tech. As someone who thrives in a self-driven environment, I truly believe that I’ll be a great match for your Product Design team.

So, make sure to do your fair share of research and come up with good reasons why you're applying to that specific company.

Is the company you want to work for not hiring at the moment? Check out our guide to writing a letter of interest .

#6. Wrap It Up and Sign It

Finally, it’s time to conclude your cover letter.

In the final paragraph, you want to:

• Wrap up any points you couldn't make in the previous paragraphs. Do you have anything left to say? If there’s any other information that could help the hiring manager make their decision, mention it here. If not, just recap your key selling points so far, such as key skills and expertise.
• Express gratitude. Politely thanking the hiring manager for their time is always a good idea.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. This means you should ask the hiring manager to do something, like call you and discuss your application or arrange an interview.
• Remember to sign your cover letter. Just add a formal closing line and sign your name at the bottom.

Here’s an example of how to end your cover letter :

I hope to help Company X make the most of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your Facebook marketing goals. Please don’t hesitate to reach out to me at the provided email address or phone number so that we may arrange an interview.

Thank you for your consideration,

Alice Richards

Feel free to use one of these other popular closing lines for your cover letter:

• Best Regards,
• Kind Regards,

Cover Letter Writing Checklist

Once you’re done with your cover letter, it’s time to check if it meets all industry requirements. 

Give our handy cover letter writing checklist a look to make sure:

Does your cover letter heading include all essential information?

• Professional Email
• Phone Number
• Relevant Links

Do you address the right person? 

• The hiring manager in the company
• Your future direct supervisor
• The company/department in general

Does your introductory paragraph grab the reader's attention?

• Did you mention some of your top achievements?
• Did you use numbers and facts to back up your experience?
• Did you convey enthusiasm for the specific role?

Do you show that you’re the right candidate for the job?

• Did you identify the core requirements for the role?
• Did you show how your experiences helped you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you conclude your cover letter properly?

• Did you recap your key selling points in the conclusion?
• Did you end your cover letter with a call to action?
• Did you use the right formal closing line and sign your name?

15 Cover Letter Tips

Now you’re all set to write your cover letter! 

Before you start typing, here are some cover letter tips to help take your cover letter to the next level:

• Customize Your Cover Letter for Each Job. Make sure your cover letter is tailored to the job you're applying for. This shows you're not just sending generic applications left and right, and it tells the hiring manager you’re the right person for the job.
• Showcase Your Skills. Talk about how your skills meet the company’s needs. And while your hard skills should be front and center, you shouldn’t underestimate your soft skills in your cover letter either.
• Avoid Fluff. Don’t make any generic statements you can’t back up. The hiring manager can tell when you’re just throwing words around, and it doesn’t make your cover letter look good.
• Use Specific Examples. Instead of saying you're great at something, give an actual example to back up your claim. Any data you can provide makes you sound more credible, so quantify your achievements. For example, give numbers such as percentages related to your performance and the timeframe it took to accomplish certain achievements.
• Research the Company. Always take time to learn about the company you're applying to. Make sure to mention something about them in your cover letter to show the hiring manager that you're interested.
• Follow the Application Instructions. If the job posting asks for something specific in your cover letter or requires a certain format, make sure you include it. Not following instructions can come off as unattentive or signal to the hiring manager that you’re not taking the job seriously.
• Use the Right Template and Format. Choose the right cover letter format and adapt your cover letter’s look to the industry you’re applying for. For example, if you’re aiming for a job in Law or Finance, you should go for a cleaner, more professional look. But if you’re applying for a field that values innovation, like IT or Design, you have more room for creativity.
• Express Your Enthusiasm. Let the hiring manager know why you're excited about the job. Your passion for the specific role or the field in general can be a big selling point, and show them that you’re genuinely interested, not just applying left and right.
• Address Any Gaps. If there are any employment gaps in your resume , your cover letter is a great place to mention why. Your resume doesn’t give you enough space to elaborate on an employment gap, so addressing it here can set hiring managers at ease—life happens, and employers understand.
• Avoid Quirky Emails. Your email address should be presentable. It’s hard for a hiring manager to take you seriously if your email address is “[email protected].” Just use a [email protected] format.
• Check Your Contact Information. Typos in your email address or phone number can mean a missed opportunity. Double-check these before sending your application.
• Mention if You Want to Relocate. If you’re looking for a job that lets you move somewhere else, specify this in your cover letter.
• Keep It Brief. You want to keep your cover letter short and sweet. Hiring managers don’t have time to read a novel, so if you go over one page, they simply won’t read it at all.
• Use a Professional Tone. Even though a conversational tone isn’t a bad thing, remember that it's still a formal document. Show professionalism in your cover letter by keeping slang, jargon, and emojis out of it.
• Proofread Carefully. Typos and grammar mistakes are a huge deal-breaker. Use a tool like Grammarly or QuillBot to double-check your spelling and grammar, or even get a friend to check it for you.

15+ Cover Letter Examples

Need some inspiration? Check out some perfect cover letter examples for different experience levels and various professions.

5+ Cover Letter Examples by Experience

#1. college student cover letter example.

Check out our full guide to writing a college student cover letter here.

#2. Middle Management Cover Letter Example

Check out our full guide to writing a project manager cover letter here.

#3. Team Leader Cover Letter Example

Check out our full guide to writing a team leader cover letter here.

#4. Career Change Cover Letter Example

Check out our full guide to a career change resume and cover letter here.

#5. Management Cover Letter Example

Check out our full guide to writing a management cover letter here.

#6. Senior Executive Cover Letter Example

Check out our full guide to writing an executive resume here.

9+ Cover Letter Examples by Profession

#1. it cover letter example.

Check out our full guide to writing an IT cover letter here.

#2. Consultant Cover Letter Example

Check out our full guide to writing a consultant cover letter here.

#3. Human Resources Cover Letter

Check out our full guide to writing a human resources cover letter here.

#4. Business Cover Letter Example

Check out our full guide to writing a business cover letter here.

#5. Sales Cover Letter Example

Check out our full guide to writing a sales cover letter here.

#6. Social Worker Cover Letter

Check out our full guide to writing a social worker cover letter here.

#7. Lawyer Cover Letter

Check out our full guide to writing a lawyer cover letter here.

#8. Administrative Assistant Cover Letter

Check out our full guide to writing an administrative assistant cover letter here.

#9. Engineering Cover Letter Example

Check out our full guide to writing an engineer cover letter here.

#10. Receptionist Cover Letter Example

Check out our full guide to writing a receptionist cover letter here.

Need more inspiration? Check out these cover letter examples to learn what makes them stand out.

Plug & Play Cover Letter Template

Not sure how to start your cover letter? Don’t worry!

Just copy and paste our free cover letter template into the cover letter builder, and swap out the blanks for your details.

[Your Full Name]

[Your Profession]

[Your Phone Number]

[Your Email Address]

[Your Location]

[Your LinkedIn Profile URL (optional)]

[Your Personal Website URL (optional)]

[Recipient's Name, e.g., Jane Doe],

[Recipient's Position, e.g., Hiring Manager]

[Company Name, e.g., ABC Corporation]

[Company Address]

[City, State/Country]

Dear [Recipient's Name],

As a seasoned [Your Profession] with [Number of Years of Experience] years of industry experience, I am eager to express my interest in the [Job Title] position at [Company Name]. With my experience in [Your Industry/Sector] and the successes I've achieved throughout my education and career, I believe I can bring unique value and creativity to your team.

In my current role as [Your Current Job Title], I've taken the lead on more than [Number of Projects/Assignments] projects, some valued up to $[Highest Project Value]. I pride myself on consistently exceeding client expectations and have successfully [Mention a Key Achievement] in just a [Amount of Time] through [Skill] and [Skill].

I've collaborated with various professionals, such as [List Roles], ensuring that all [projects/tasks] meet [relevant standards or objectives]. This hands-on experience, coupled with my dedication to understanding each [client's/customer's] vision, has equipped me to navigate and deliver on complex projects.

My key strengths include:

• Improving [Achievement] by [%] over [Amount of Time] which resulted in [Quantified Result].
• Optimizing [Work Process/Responsibility] which saved [Previous Employer] [Amount of Time/Budget/Other Metric] over [Weeks/Months/Years]
• Spearheading team of [Number of People] to [Task] and achieving [Quantified Result].

Alongside this letter, I've attached my resume. My educational background, a [Your Degree] with a concentration in [Your Specialization], complements the practical skills that I'm particularly eager to share with [Company Name].

I'm excited about the possibility of contributing to [Something Notable About the Company or Its Mission]. I'd be grateful for the chance to delve deeper into how my expertise aligns with your needs.

Thank you for considering my application, and I look forward to hearing from you soon.

The Heart of Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application falls through.

After all, your cover letter is meant to complement your resume. Imagine going through all this effort to leave an amazing first impression in your cover letter, only for the hiring manager to never read it because your resume was mediocre.

But don’t worry; we’ve got you covered here, too.

Check out our dedicated guide on how to make a resume and learn everything you need to know to land your dream job!

Just pick one of our resume templates and start writing your own job-winning resume.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that’s meant to convince the hiring manager that you’re the best candidate for the job.
• Your job application should always include a cover letter alongside your resume.
• To grab the hiring manager’s attention, write a strong opening paragraph. Mention who you are, why you’re applying, and a standout achievement to pique their interest.
• Your cover letter should focus on why you’re the perfect candidate for the job and why you’re passionate about working in this specific company.
• Use the body of your cover letter to provide details on your skills, achievements, and qualifications, as well as make sure to convey your enthusiasm throughout your whole cover letter.
• Recap your key selling points towards the end of your cover letter, and end it with a formal closing line and your full name signed underneath.

At Novorésumé, we’re committed to helping you get the job you deserve every step of the way! 

Follow our career blog for more valuable advice, or check out some of our top guides, such as:

• How to Make a Resume in 2024 | Beginner's Guide
• How to Write a CV (Curriculum Vitae) in 2024 [31+ Examples]
• 35+ Job Interview Questions and Answers [Full List]

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The Ultimate Cover Letter Writing Guide

The complete guide to writing an effective cover letter.

Any of these sound familiar? The simple answer is yes, having an effective cover letter is completely necessary and highly recommended and we’ll tell you  why you need a cover letter as well as a resume!

When you’re applying for a job, whether it be for an  entry-level  position after graduating or for a high-level executive vacancy with a  professional resume , a  cover letter is essential to make your application stand out .

Without this extra introductory letter, a resume alone could easily be discarded by a hiring manager. CareerBuilder  estimates you’re  10% more likely to miss out on an opening  if you don’t include a cover letter.

Writing a good cover letter  it’s not a skill many many people master, but that doesn’t mean it’s an impossible feat!

With our complete  cover letter guide , you’ll learn  how to write a cover letter  that will attract the hiring manager and convince them to read your winning resume.

What is a cover letter?

A cover letter is an extension to your job application.  It is not obligatory but including a well-written cover letter is  strongly advised by all human resource experts . By definition, a cover letter is an accompanying, explanatory letter.

All  jobseekers need a sales pitch  of sorts, they need to hook the reader and demonstrate to the hiring manager why they are the right person for the vacancy on offer. This style of  self-marketing for a job application  must come in the form of a  winning resume and cover letter combination  that complement one another.

A simple cover letter is an introduction to the candidate  behind the qualifications and experience. The aim is to show a prospective employer how you can take on the role and  what you can offer the company  in question.

Cover letters generally  follow a basic structure  and can be in either hard or digital format, that is to say, either printed and sent via regular mail or as a document scanned and attached to send digitally, or written directly in an  email cover letter .

Why include a cover letter on a job application?

If you want to stand any chance at all of  catching the eye of a potential employer , it is  imperative to include a cover letter  with your job application.

Simple – even if you  create an effective, outstanding resume , using all the right keywords and qualifications etc. it’s possible there are candidates more qualified than you or with more experience so it’s necessary to  add a cover letter to back up your resume  and allow the hiring manager to see more of your personal side that is relevant to the vacancy.

• The cover letter demonstrates your communication skills.
• The cover letter serves as an introduction to the resume.
• The cover letter can be used to emphasize certain skills, or mention skills that you couldn’t fit on the resume (it serves as an addendum).
• The cover letter is what you customize for each position, to show why you are the right person for “That” role, as opposed to the resume which stays pretty much the same for all applications.

A cover letter is the added value  that you need in a job application to ensure the call-back you’ve been waiting for.

To  create a unique, tailor-made job application , each candidate should use a cover letter to highlight their strengths and  elaborate on relevant achievements  that demonstrate their ability to take on the new responsibilities.

Is it practically always sensible and  appropriate to write a cover letter to accompany a resume for a job application  that should be customized for the role you’re applying to including any explanations of information that might be missing from the resume, such as employment gaps, traveling, periods of study etc.

The only time it is acceptable to not include a cover letter in your job application is if the job listing specifically requests that you do not.

Advantages of Writing a Cover Letter

A cover letter directly adds to the likelihood that you are called in for an interview and  gives you a better chance of being hired .

If you’re successful in  writing an effective cover letter , it will offer you the following advantages:

• Hiring managers will see your added effort
• Demonstrates you put in the time to learn about the company
• It will add a personal touch to your application
• It shows your enthusiasm for the opening
• Hiring managers will become acquainted with your best qualities

Knowing exactly what is in a cover letter will ensure that it gives you a  major advantage  over the other applicants.

What are the 3 Types of Cover Letters?

Adding a cover letter is almost always essential, but  choosing the appropriate letter  will also be key. Depending on the job post you are applying for, you will need to select the best type of letter to send along with your resume.

There are  3 types of cover letters  that you can send to a hiring manager. The 3 types are:

• Application cover letters
• Letters of Interest
• Email Cover letters

The letter you write is influenced by  whether you are going to apply for a job directly , citing a referral, or asking about vacancies that are not advertised.

Whatever the case may be, ensure that the cover letter is  specific to the job vacancy . It’s always important to avoid making a generic cover letter for every single job you apply for.

So, what are the 3 types of cover letters you should consider sending to a job recruiter?

Application Cover Letter

This is your  classic cover letter  that you send to a hiring manager when you spot a company advertising a job opening. When you want to directly apply for a position, it is mandatory to send this, unless you are specifically asked not to.

Using this letter, you can mention why you want to work for a specific company and why you are the perfect candidate for the position.

Letter of Interest

Say you notice a company that you would really like to work for. It fits your sector, and you know it offers great benefits and good pay. However, you  can’t find any openings  that match your skill set.

If that’s the case, you don’t need to sit around and wait for the company to have a job vacancy. You can take action with a letter of interest. This type of cover letter  states your interest in being employed  by a company that isn’t currently advertising any vacancies.

This type of letter goes by a couple of other names, such as:

• Letter of intent
• Statement of interest

Of course, since there is no vacancy there is no role you can specifically mention, which is the major difference between a letter of intent and a traditional cover letter. Your objective will be to  advertise yourself well enough  that an employer will just have to interview you.

Email Cover Letters

Over the years, the job application process has shifted to a nearly  100% online hiring process . Due to this, it may be necessary to send your cover letter  in an email  as part of your job application.

While applying, there may not be an option to upload your cover letter. Or maybe you would just like to send it in the  body of your email along with your resume . You can send it in one of two ways, in the body of your email or as an attachment (in PDF).

How to write a cover letter

A cover letter, although  short in length  generally, can take time to elaborate as it is important to get it right. Sometimes, due to the scarce space for writing, candidates find it difficult to know  what to include in a cover letter  and  what to leave out .

However, knowing  how to do a cover letter  can make all the difference to your job application and be the just the thing to capture the attention of a hiring manager.

A  professional cover letter  should be well-formatted, following a structure with a header, an opening paragraph, a second main paragraph, a final closing paragraph and a closing with signature/electronic signature.

To  begin writing a cover letter for a job application , candidates should analyze their skills, qualifications, accomplishments and experience to  decide which are the most fundamental aspects to include  in their personalized cover letter.

Next, each jobseeker will have to  select the most job-relevant  of these elements to include by  comparing them with the required or desired qualifications and experience  in the job description.

Finally, the applicant should choose some  memorable examples which demonstrate evidence  of each element included in their cover letter, aiming to  tell a story  which shows their aptitude concerning each skill or qualification.

Jobseekers should also ensure to explore  how to make a cover letter  for their specific role or industry because, similarly to resumes, each cover letter should be  tailored for the vacancy  and company to which it will be sent.

It is vital for candidates to  consider several factors when it comes to writing their professional cover letter . A jobseeker must review their  resume work history section  as well as any skills and honors included to find the  most pertinent experiences  that can be explored further. Detailing examples of when a candidate demonstrated certain abilities or expertise is how a candidate can convince a hiring.

One way to create a winning cover letter is to use an  online cover letter creator  or take advantage of cover letter templates as a stepping stone as well as checking out cover letter examples that can serve as a great source of inspiration for you to make your own  unique cover letter .

Our  cover letter builder  forms part of our resume builder and allows jobseekers to create a more complete job application. Users can write their cover letter with pro tips and design help thanks to our pre-designed templates. Read our  cover letter writing guide  to get to grips with  cover letter writing techniques  and tips before using our online cover letter builder!

How to Structure a Cover Letter

The  structure and layout of a cover letter  is essential to make sure the letter displays each point that you wish to get across  clearly and concisely . This means it’s necessary, in general, to follow a commonly-accepted format for an effective cover letter.

Similarly to a  resume format , designing and  writing a cover letter has certain rules  which should be adhered to in order to convey the necessary information in a brief and to the point introductory letter.

Check out some of the  cover letter best practices  as advised by human resources experts below:

• It’s imperative to  begin a cover letter with a header , including the candidate’s name and contact information as well as the date. This  primary cover letter section  can also include the job title, website and other relevant personal information.

Following this, the  letter should include the details of the company  and person to whom you are writing, with the full name, job title or team, company name and address.

• The main body of a cover letter should be divided into  three sections : an introduction, a bullet list of accomplishments followed by a paragraph highlighting skills, and a closing paragraph inviting the hiring manager to contact you. By using bullet points when detailing your achievements and capabilities, you can make sure that recruiters will be able to quickly pick out key information. This is especially important as studies have found that recruiters spend very little time reading each individual application.
• Finally, the letter should be electronically or physically signed with your full name in a formal manner.

The universally-accepted  cover letter length  is no longer than one letter page, which in total has about  250-300 words  for the main body of text.

Don’t  repeat information  or be too detailed because hiring managers simply do not have the time to read it all and will simply skip to the next one.  Resumes that run over 600 words  get rejected 43% faster and cover letters can easily fall into this trap too.

Keep your cover letter short and sweet and to the point!

Get more  cover letter formatting advice  in our guide on  how to format a cover letter  with tips and information about all aspects of a good cover letter structure.

Cover letter advice

The  importance of including a cover letter  with your job application is often overlooked by jobseekers of all categories, however this can seriously reduce your possibilities of getting an interview with a prospective employer.

Therefore you need not ask yourself  when to write a cover letter  because the answer is just that simple – it is  always appropriate to include a cover letter in your job application , unless the listing explicitly requests that you do not.

Check out the following  expert cover letter tips  to create a winning cover letter that will convince the hiring manager to give you a call:

• We may be quite repetitive with this one but the sheer quantity of resumes and cover letters that are disregarded simply for forgetting this  vital and basic rule  is incredible:  USE A PROFESSIONAL EMAIL ADDRESS  for your contact details and that does not include your current work email but a personal, suitable email address.
• It is essential to remember to  maintain your focus on the needs of the company  you’re applying to and the requirements and desired abilities of the ideal candidate for the role.  Do not focus on how you can benefit  by becoming a member of their team, but on how the team can make the most of your experience and knowledge.
• Remember to  highlight your transferable skills , especially in cases where you may not meet all the required qualities in the job description such as in student resumes and cover letters.
• Each  cover letter for a job application, cover letters for internships , for further study or even volunteer experience should be  tailored to their specific organization  and position with the pertinent keywords.
• Use specific examples to demonstrate the candidate’s individual capacity to take on the role and  tell a story with your cover letter  to convey more of your personality and passion towards the sector or profession.
• Towards the  end of a cover letter , each candidate should write a convincing finish to entice the hiring manager and in sales terminology “ seal the deal ”.
• Finally when you have completed your polished cover letter, potentially  one of the most important steps  in the process is to  PROOFREAD . Candidates should request that a friend, mentor, teacher or peer takes a look at their cover letter for not only  grammatical and spelling errors  but also any  unwanted repetition or unrelated information .

Some jobseekers doubt  whether a cover letter is necessary or not , but as most human resource professionals agree without a well-written cover letter, candidates lose the  possibility to demonstrate different aspects of their profile  from those included in their resumes which could easily be the deciding factor in your application!

An easy and fast way to write an effective cover letter for a job application is to employ an  online cover letter creator  that will offer advice on  how to complete a cover letter with examples  and HR-approved templates.

Cover Letter FAQs

What do employers look for in a cover letter, can a cover letter be two pages, what is the difference between a cover letter and a resume, should you put a photo on a cover letter.

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What to include in a cover letter

Cover letter example: The body

Cover letter content: the conclusion. .

You already know that when sending a resume to a prospective employer, you also need to send a cover letter. But let’s take a close look at what to include in a cover letter — and what not to include — to be sure that it covers all the bases and hits all the right notes.

This guide will discuss the essential elements of what to put in a cover letter, which are listed immediately below and which we will explore in depth here. 

For more information, consult our expert guide on how to write a cover letter . 

What should be in a cover letter

Here are the essential parts that should be in a cover letter:

• Cover letter header with contact info
• Cover letter greeting: “Dear.…”
• Cover letter introduction: A compelling opening statement
• Cover letter body: The “meat and potatoes”
• Cover letter conclusion: A call to action
• Cover letter sign-off: “Sincerely ...”

Let’s talk about what each of these elements should contain and how to go about writing them. Answering the question of “what to put in a cover letter” is only the first step, you need to now HOW to compose each element and what their purpose is.

Be unapologetic at including your "why" in the cover letter. A cover letter is your chance to get honest and personal with a potential employer. The resume is mostly factual and therefore sometimes a little uninspiring, but the cover letter gives you a chance to let your personal motivations shine through. If the excitement about the potential role does not come across in your cover letter, it is easy to wonder how much you actually want it.

A cover letter outline lets you focus on the quality of what you’re writing, while keeping the quantity of words in check. Resume.io is here to help with step-by-step practical tips for cover letter outlines, along with adaptable examples.

What to include in the cover letter header (contact section)

The cover letter header is the attractively designed space at the top of the page that includes:

• Your occupation
• Your mailing address
• Your phone number
• Your email address
• Optional: Your LinkedIn profile or another relevant website

The obvious reason for including all this info is so that prospective employers will know how to reach you if they’re interested. Another function of the header is as a design element that simply makes your page look attractive and eye-catching. 

Also, your cover letter header and resume header should have a similar look and design so that it’s obvious they’re meant to go together. 

Some header designs put all this info in a horizontal space right across the top of the letter, like this:

Other designs place the contact info in a “gutter” or “well” on the left or right side of the page, like this:

How to choose a cover letter greeting

Also known as a salutation, the cover letter greeting is the single line under the header that usually starts with the word “Dear,” followed by “Mr.,” “Ms.” or “Dr.” and the hiring manager’s last name. 

Some cover letter writers choose alternatives to the word “Dear,” such as “Greetings” or even “Hello,” followed by the name of the person. These more casual salutations may be acceptable, depending on the company’s formality or lack thereof in the way it addresses the public. But beware of being too informal, and remember that “Dear” is never a bad choice.

It’s important to try to address your letter by name to the actual person who is processing applications for the job you’re seeking. If this person’s name is not mentioned in the job listing, it’s worth doing some research, or even making a phone call, to find out. 

However, in some cases hiring managers may prefer not to release their names, in which case you’ll have to resort to a more generic greeting, like “Dear Acme Corp. Hiring Team.”

If you do know the name of the recruiter, lean toward using that person’s last name, unless you happen to know the person well enough that this formality seems unnecessary.

In formal business correspondence, the greeting should generally be followed by a colon (“Dear Dr. Johnson:”). However, it’s also common to follow the greeting by a comma (“Dear Dr. Johnson,”).

Dear Ms. Alvarado:

Dear Mr. Singh:

Dear Dr. Hughes:

Greetings XYZ Co. Hiring Team,

Cover letter introduction: to help you get the reader’s attention

Your cover letter introduction (the first paragraph, or sometimes two) should immediately capture the hiring manager’s attention, and not for the wrong reasons. You need to hook the fish before you start trying to reel it in.

The introduction should identify the job you’re seeking and provide a compelling preview of the reasons you’re a great candidate for this job. Typically, this will involve mentioning your years of experience in the field. Or if you don’t have much experience because you’ve just graduated from college, then mentioning the degree you just received may be your hook.

Include a pain point as a perfect (and relevant) hook. I understand your issues and here is why I am the person to help you out. No hiring manager can resist that sort of job search pitch, let alone in the introduction of a cover letter. Including a pain point demonstrates that you understand the job and it also shows that you have the confidence in yourself to provide a solution. Confidence is everything in a job search - back yourself.

In some cases, it may be appropriate to mention how you heard of the job, or occasionally even to explain why you’re seeking a new job. And if you know someone who works at the company whom the hiring manager would also know, mentioning that person’s name might be useful. 

Use compelling, provocative language, and choose your words with care. Avoid clichés and common phrases the recruiter has seen a thousand times before, like “Please consider this letter my application for….” or “I am writing this letter to….”

Dear Principal Wilson,  

Newton’s first law of motion states that an object will stay at rest until a force acts upon it.

Two decades of seeing 500+ science students graduate from Ivy League universities tells me that my “force” is indeed helping to develop the scientific minds of tomorrow. I hope to bring this experience to the advertised science position at Jefferson High School.

What to put in a cover letter body (middle part)

The cover letter middle part or body (the central two to four paragraphs) should contain the “meat and potatoes” of your pitch.  Here you must make your case that you are the right person for the job. So, what to put in a cover letter body?

Include bullet points to make your best examples really stand out. If you have an achievement or three that you really want to feature prominently (ideally with a percentage improvement or impressive amount of money next to them), then bullet points are a perfect mechanism to break up the flow of text and draw the reader's eye.

Experience is key, so if you’ve got it, flaunt it. Your resume will list your past employers, but your cover letter should also stress your job-related experience. Don’t just mention where you’ve worked or for how long, but emphasize what you actually accomplished at these jobs. Use facts and figures where possible, like new revenue you generated, percent growth you achieved, number of customers you handled. 

Include accomplishments that are illustrated by action verbs. You can only prove that you have what it takes to smash your future role if you share examples of what you have achieved in the past. Including descriptive action verbs within these accomplishments will make them jump off the page. Offer context and quantify the accomplishment where possible - only then can an employer make an informed estimation of potential.

Try to include at least one anecdote, a short little story, about a challenge you faced at a past job and how you resolved it successfully. 

It’s always desirable to mention the company you’re writing to, and to explain why you admire this company and how you think you can help make it stronger, more efficient and more profitable. At the very least, this shows that you aren’t just sending out a mass mailing to 50 potential employers, but that you want to work for this employer.

What goes into a cover letter ending?

You’ve hooked the fish and reeled it in; now it’s time to pull it into the boat. Your cover letter ending (conclusion), the final paragraph, should wrap up and summarize your pitch. But it should also include a call to action that encourages your correspondent to do something as a result of this letter. 

Include a call-to-action that indicates a certain amount of urgency. While you should never be too arrogant with the last few words of your cover letter, saying that you are looking forward to the potential of an interview soon also hints at the fact that you will have other opportunities. You obviously want to be sitting there with a few offers in your inbox, so why be non-committal and coy about your chances? If you don't ask, you don't get.

At the very least, you could say that you are eagerly waiting for a reply. You might mention that you are always reachable at the contact info provided. You could say that you would be delighted to schedule an interview, whether in person or remotely. You may even want to ask if it would be all right for you to call the recruiter within the next week or two to follow up. Without being demanding or presumptuous, let this person know that you really expect a reply of some kind and you’re really looking forward to it.

Cover letter sign-off and signature: ‘Sincerely….’

The cover letter sign-off , or closing salutation, is the single line that says “Sincerely” or some equivalent phrase, like “Best regards” or “Thank you for your time.” Sort of like the greeting “Dear,” the closing “Sincerely” is never inappropriate and makes a good default. But there are a few acceptable alternatives — just avoid anything too casual, or anything that might sound odd.

Whatever phrase you choose, put a comma after it, add a space , and type your full name below that. If you’re preparing a hard copy of your cover letter, you need to sign it in the space between the sign-off and your typed name. This isn’t necessary in electronic correspondence, although you can add a digital signature here if you like.

Yours sincerely,

Sophie Wright

What should a cover letter say?

Those are the essential ingredients of any cover letter. But people still wonder, in a broader sense: What should a cover letter say ? What is the overall goal, and what kind of cover letter content meets the desired objectives?

The goal of the cover letter is to make such a persuasive pitch for your candidacy that a hiring manager will find you impossible to ignore. Your resume will already have a “just the facts” recitation of your employment history, education and skills. Your cover letter will allude to some of this same information, while stressing the qualifications that are most important. But your cover letter should also humanize you and make you sound like somebody the recruiter would really want to meet.

I understand the job, I would be great at the job, I want the job. Including those three sentiments is crucial for any impactful cover letter. Oh, and not forgetting you'd enjoy working with me while I do the job . You should obviously not say these things in so many words, but 200-400 words is more than enough to convey a sense of these feelings. A cover letter is a little like a love letter - it has to leave the reader feeling all kinds of ways. 

A cover letter is an attempt to establish a personal connection with a hiring manager — a human being whose help you desperately need if you hope to get a job. Hiring decisions aren’t made by computers or robots, they’re made by human beings. And you need to write your cover letter like you’re also a human being — warm, interesting, passionate, talented and likeable. 

Nobody wants to hire someone they don’t like. So be very careful that the tone of your letter never makes you sound arrogant, presumptuous or egotistical. Confident, yes, but not overconfident. It’s important to find the right “voice” for your letter.

When should you review a cover letter?

As each cover letter should be written bespoke for each role, the letter should be reviewed every time you apply for a fresh job. Hiring managers can tell when they read a generic cover letter and it isn't hard to sense that someone doesn't care so much about the role if their cover letter reads like it was written for another position.

It is likely that you will apply for 10s or even 100s of roles, so make cosmetic changes for the roles that you are less keen on, while adopting a forensic approach to editing for the potential dream jobs .

Pay particular attention to the details of the experiences that you are sharing. Are these the sorts of things that you will be expected to do in the job in question? Check each sentence off against the job description and do not be afraid to make wholesale changes if required. Cutting out your "best" achievements is fine if they will not impress the hiring manager. You can mention them during an interview, by all means, but you need to get there first.

Popular advice says that a cover letter should not be longer than one page, but that doesn’t mean it has to fill one page. In this guide, we share 11 different short cover letter samples to ponder.

What NOT to include in a cover letter

To address the common question of what not to include in a cover letter, first we would say: a second page. A cover letter should almost always be one page only. So trim the fat, keep it lean, and leave out anything that doesn’t advance your objective of getting the hiring manager to call you in for an interview.

Hobbies and interests that have nothing to do with your occupation should rarely be mentioned in a cover letter. Nor do you need to include a complete list of all your past jobs and educational achievements — that should be in your resume. 

One word that you should not leave out of your cover letter is the personal pronoun "I." Including as much intimate detail about yourself is the key to a heartfelt cover letter, and while the formal resume might be written in the third person, writing about yourself directly in the first person is essential. It is not unprofessional, it is simply a way of allowing the reader that little bit closer to your essence. Be yourself - everyone else is taken.

If you’re a “self-starter” who “thinks outside the box,” leave these clichés out of your resume. Also, avoid “fluff,” which is language that sounds fancy but really says nothing. Hone your prose so that every word serves a purpose, and delete every word that doesn’t.

In other words: Make your cover letter short — and then make it shorter.

Key takeaways

A cover letter is an intimate and personal appeal to a hiring manager. Get it right and you can improve your chances of securing that magical interview invite. Get it wrong and your application will be quickly forgotten.

• Include your personal "why" and hook the hiring manager with reasons to hire you.
• Use powerful language such as action verbs and mirror the job description where possible.
• Use devices such as bullet points to make your accomplishments stand out.
• Tell only the most relevant career stories and tailor every cover letter for the role.
• You understand the job, want the job, would be good at the job and would be fun to work with.

Resume.io is a leading provider of cover letter templates and occupation-specific cover letter examples and writing guides . You can rely on our expertise to steer you down the right road, and you can choose from over 100 sample cover letters to find a design you like. Click on any of them, and our easy-to-use cover letter builder tool will guide you through the steps to making it your own.

Best of luck in your job search!

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Cover Letters Module and Templates (Toolkit)

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How to Write an Application Letter (Sample Included!)

Whether you’re applying for a job , internship , scholarship, or volunteer position, a well-crafted application letter can help you stand out. It's your chance to introduce yourself and make a strong first impression that sets you apart from the competition.

But how do you write an application letter that’s effective? Below, we’ll explain when to use this method of introduction and give you practical tips on writing one that gets results. Plus, we've included a sample application letter and a template to help you create the perfect document for any opportunity.

Apply for the role of your dreams! One of these open jobs on The Muse could be the perfect fit »

What is an application letter?

An application letter is a document sent with your resume to provide additional information on your skills and experience. It's a crucial part of an application for work as it introduces you to potential employers and highlights your qualifications.

While some companies request it at the beginning of the application process, others might ask for it later, or not at all—but it's always a valuable addition.

Unlike a resume, which outlines your work history, a written application allows you to elaborate on your achievements and how they relate to the job you are applying for. It is a much more specific way to introduce yourself and explain why you would be a good fit for the job.

How is an application letter different from a cover letter?

Some people use the terms “application letter” and “cover letter” interchangeably, but there are subtle differences between the two.

An application letter serves as your formal introduction to a potential employer. It highlights your interest in the role, your qualifications, and why you're a good fit for the position. It's a standalone document that provides a comprehensive overview of your skills and experiences.

On the other hand, a cover letter is usually more concise than an application letter and serves as a complementary document to your resume, providing additional context to your job application. It elaborates on specific points from your resume and explains how your background aligns with the job requirements.

Also, job application letters follow a more formal structure, often resembling a traditional business letter. They include your contact information, the date, and the employer’s contact information at the top. An application letter is usually addressed to a specific individual, such as the hiring manager or recruiter. While cover letters also have a professional tone, they can be less formal in structure.

Finally, the application letter is used primarily for job applications, internship applications, scholarship applications, and volunteer positions. In contrast, the cover letter is specifically used to accompany a resume during job applications.

When do you need to send an application letter?

Application letters are typically required when applying for jobs. However, there are other scenarios where you might need one:

• Scholarship applications: When applying for scholarships, this kind of letter can help you stand out by showcasing your academic achievements and career goals .
• Volunteer positions: Some volunteer organizations require an application letter to understand your motivations and skills relevant to the position.
• Internship applications: Internships often require this document to understand your interest in the role and what you hope to gain from the experience.
• Networking purposes: Sending one when reaching out to potential mentors or industry professionals can help you establish a connection and explain your career aspirations.

7 tips on how to write a job application letter

Writing an effective application letter involves more than just summarizing your resume. Here are seven tips to write yours:

1. Research the company—at least do a quick Google search!

Before you start writing, research the company to understand its culture, values, and needs. Tailor your letter to align with the company’s mission and the job description. There is nothing better for an HR professional than feeling that you don’t just want any job; you want to work with them for specific reasons, such as X and Y.

“Address the letter to the hiring manager by name if possible,” says Mike Chappell, CEO of FormsPal , who has more than a decade of experience reviewing application letters. “This shows that you’ve done your research and are genuinely interested in the company.”

2. Use a professional format and design

Your application letter should follow a formal letter of application format. Use a standard font like Times New Roman or Arial, and keep the font size between 10 and 12 points. Include your contact information, the date, and the employer’s contact information at the top of the letter.

There are many layouts online that you can use. Find one that represents your style and complements your resume.

3. Make it engaging from the start with a strong opening

Your opening paragraph should grab the reader’s attention. Mention the position you're applying for and where you found the job listing. If you were referred by someone, include their name. Briefly introduce yourself and explain why you’re interested in the role.

4. Highlight your qualifications—what you can’t fully convey in your resume

In the body of your applicant letter, highlight your relevant skills, experiences, and achievements. “Use specific examples to showcase your accomplishments and how they relate to the job you’re applying for,” Chappell says. “ Quantifiable results can make a strong impact.”

Avoid repeating information from your resume; instead, expand on your most relevant experiences.

5. Show enthusiasm and genuine interest

Employers want to hire candidates who are enthusiastic about the role and the company. Show your excitement for the opportunity. Explain why you are specifically interested in this job and how it aligns with your career goals.

6. Keep it concise

While it’s important to provide enough detail, your application letter should be concise. Aim for one page, with three to four paragraphs. Be clear and to the point, avoiding unnecessary fluff.

7. Proofread carefully

Typos and grammatical errors can leave a negative impression on employers. Carefully proofread your letter before sending it. Consider asking another person to review it as well.

Letter of application sample

Here's a super complete example of application letter to help you get started:

August 1, 2024

Ms. Jane Doe

Hiring Manager

Innovative Solutions Inc.

456 Maple Avenue

Springfield, IL 62705

Dear Ms. Doe,

I am writing to express my interest in the Marketing Manager position at Innovative Solutions Inc., as advertised on your company’s careers page. With more than five years of experience in marketing and a proven track record of successful campaigns, I am excited about the opportunity to contribute to your team and drive impactful marketing strategies.

In my previous role as a Senior Marketing Specialist at Creative Solutions LLC, I led a team in developing and executing a comprehensive marketing strategy that resulted in a 30% increase in brand awareness and a 25% boost in lead generation. My responsibilities included overseeing digital marketing campaigns, analyzing market trends, and coordinating with cross-functional teams to ensure alignment with overall business goals. This experience has honed my skills in strategic planning, data analysis, and team leadership.

I am particularly impressed by Innovative Solutions Inc.’s commitment to leveraging cutting-edge technology to deliver innovative marketing solutions. Your recent campaign, which utilized artificial intelligence to optimize ad targeting, is a testament to your forward-thinking approach. I am eager to bring my expertise in digital marketing and campaign management to your team and contribute to similar groundbreaking projects.

My strong analytical skills, combined with my ability to lead and inspire a team, make me a great fit for this role. I am confident that my background and enthusiasm for innovative marketing strategies align well with the needs of Innovative Solutions Inc.

Thank you for considering my application. I look forward to the opportunity to discuss how my skills and experiences can contribute to the continued success of Innovative Solutions Inc.

123 Elm Street

Springfield, IL 62704

[email protected]

(555) 123-4567

Template for an application letter

You can also use the following application format to structure your application letter for a job:

[Recipient’s name]

[Company’s name]

[Company’s address]

[City, State, ZIP Code]

Dear [Recipient’s name],

I am writing to express my interest in the [Job title] position at [Company name] as advertised on [Where you found the job listing]. With my background in [Field or industry] and a passion for [Specific aspect of the job or industry], I am excited about the opportunity to contribute to your team.

In my previous role at [Previous company], I developed [Specific skills or achievements]. I successfully [Describe a project or responsibility], which resulted in [Quantifiable result or achievement]. This experience has equipped me with [Relevant skills] that I am eager to bring to [Company name].

I am particularly impressed by [Company name]’s commitment to [Specific company initiative or value], and I am enthusiastic about the prospect of working with a team that values [Related value or skill]. I am confident that my skills and experiences align well with the requirements of the [Job title] position.

Thank you for considering my application. I look forward to the opportunity to discuss how my background, skills, and enthusiasm can contribute to the success of [Company Name].

[Your Name]

[Your address]

[Your email address]

[Your phone number]

Common mistakes to avoid

When writing a letter of application for employment, be aware of these common mistakes:

• Being too generic: Focus your letter on the specific job and company, and mention detailed information about them. Don’t default to a one-size-fits-all approach or AI-written document. “It is generally best to avoid using generative AI to write your application letters for you,” says Edward Tian, CEO of AI detector GPTZero . “Only you can write about those specific aspects of your identity and experiences in such a personal way.”
• Focusing too much on yourself: While it’s important to highlight your qualifications, make sure to explain how you can benefit the company. “You can talk about your career goals, college classes that piqued your interest in the type of job you're applying to—just make sure that they tie into why they make you uniquely qualified or well-positioned for the job,” Tian says.
• Including irrelevant information: Avoid discussing unrelated jobs or hobbies, for example.
• Using a casual tone: Maintain a professional tone throughout your letter. Avoid slang or overly casual language.

Need a bit more guidance in your job search? Read this next: How to Apply for a Job Online: 10 Tips to Stand Out and Land an Interview

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Letter of Introduction: What Is It & How to Write One (+Templates)

• Klara Cervenanska , 
• Updated August 13, 2024 8 min read

Ever heard of a letter of introduction? If not, you’re not alone. While most people are familiar with resumes, cover letters, and even motivation letters, the letter of introduction remains a bit of a hidden gem in the professional world. 

And that’s exactly why it could be your secret weapon .

Because it’s less common, sending one can really make you stand out and leave a lasting impression. 

Writing a letter of introduction isn’t quite like drafting other career documents, but don’t worry—we’ll walk you through it step-by-step and share some examples you can use for yourself .

Table of Contents

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What is a letter of introduction?

Letter of introduction vs. cover letter vs. motivation letter, when should you write a letter of introduction , how to write a letter of introduction (7 simple steps), letter of introduction example, letter of introduction template, key takeaways: letter of introduction.

A letter of introduction is a brief letter used to introduce yourself or someone else to a third party, whether that’s a potential employer, business contact, or client. 

It's a simple yet powerful tool that often flies under the radar in the professional world.

Unlike a cover letter or resume , a letter of introduction isn’t tied to a specific job application. 

Instead, it’s more about opening doors and starting conversations. Think of it as a way to make connections that can lead to new opportunities, without the formalities that come with other career documents.

You might feel it sounds a bit similar to a cover letter or even a motivation letter .

While there are many similarities between these documents, the key difference lies in their purpose, main focus, and the target audience. 

While a cover letter serves as an extension of your resume and is tailored to a specific job posting, a motivation letter is typically used in academic settings, such as when applying for educational programs or scholarships.

In contrast, a letter of introduction is primarily used for connecting and networking , without the immediate goal of securing a specific job or degree.

Let's take a closer look at what these documents are, when you should write them, and to whom:

Cover letter

• Purpose: Accompanies your resume to express interest in a specific job.
• Main focus: Adds more details to what’s already in your resume. Use it to explain why you’re the right fit for the job, highlight your skills, and achievements.
• Target audience: Employers, HR managers.

And if you want to learn more about writing a good cover letter, here's the only cover letter guide you'll ever need.

Letter of introduction

• Purpose: Introduces yourself or someone else to a company, potential client, or business partner without a specific job in mind.
• Main focus: Introduces your skills and experience to build a connection and make a positive first impression. If written for someone else, it highlights their qualifications and explains why they’re worth connecting with. This letter is flexible, useful for exploring job opportunities or business partnerships.
• Target audience: Potential employer, client, business partner, or collaborator. 

Motivation letter

• Purpose: Explains why you're applying for a specific job, scholarship, or university program. 
• Main focus: Focuses on your passions, goals, and reasons why you're interested in this job or educational programme. Highlights why this opportunity would enrich your work life and enhance your skills. 
• Target audience: Academic institutions, NGOs, or employers.

A letter of introduction serves a different purpose compared to other career documents like a cover letter or a resume. 

Whether you’re looking to introduce yourself to a company, recommend someone else, or explore new professional relationships, there are several situations where a letter of introduction is the ideal tool. 

Here are some key scenarios when you might consider writing one:

• You want to reach new clients and customers. Writing a letter of introduction for customers or new clients helps build a personal connection. It also explains how your products or services can meet their needs.
• You're looking for a new job. It helps you introduce yourself to a potential employer, show your interest and enthusiasm for the company, and highlight how your skills could be a good fit. Even if there's no job opening posted.
• You just started a new job. When you start a new job, a letter of introduction helps your coworkers or teammates get to know you. Your manager might also send a letter to introduce you to the team.
• You're looking for a business partner/collaborator. An introduction letter is often used as the first point of contact with a potential business partner or collaborator who shares your interests or industry. Its goal is to expand your network, which could lead to mutually beneficial opportunities, such as joint ventures, partnerships, or new projects.
• Someone you know recommended you. If someone you know recommends you to others, an introduction letter can be a great way to follow up and explore collaboration or job opportunities.
• Someone asked you to recommend them. You would introduce the person to your team or employer trying to highlight their skills and qualifications. The goal is to create a connection between your company or team and the person you’re introducing.

Depending on the scenario, a letter of introduction can vary in tone and content, but the core structure remains the same.

These 7 simple steps will guide you in writing a clear and effective letter, no matter the situation:

Start with a header that includes your contact details—it's an obvious but important step. Make sure to list your name, address, phone number, and email at the top of the letter. You can also add the date and the recipient's information, like their name, company, and address.

Always address the recipient. If you're addressing someone you already know or who knows of you, start with a warm, friendly greeting. Typically, you’d use "Dear [Name],". If you don’t know the recipient, "Dear Sir/Madam," works just fine.

Start with introducing yourself and explaining why you're writing. Share who you are, why the company is relevant to you, and why you decided to reach out. Mention how you found out about the company or who referred you, and briefly introduce the person who connected you.

This is where you get straight to the point. Explain why the company or work is important to you and what you hope to achieve from this connection. Highlight the benefits and the potential value this relationship could bring.

Mention your previous work to show your credibility and what you can bring to the table. You should also briefly highlight your accomplishments. Understanding your background can help you stand out and be seen as a valuable candidate for the job.

End your letter with a polite conclusion, suggesting further communication. Highlight how excited you are to talk again and share when you have time to meet.

Now, all you have to do is sign off. Professionally, of course. A simple “ Looking forward to hearing from you ” does the trick every time.

We’ve covered the 7 key steps to writing a letter of introduction in theory. 

Now, let’s take a look at an example that brings all these steps together.

BTW, this example was created using Kickresume’s cover letter builder tool . Even though it’s meant for writing cover letters, you can use it to write your letter of introduction, instead. The tool won't mind :)

We also prepared a few letter of introduction templates you can copy & paste and personalize. 

Just pick one that suits your situation the best. 

#1 For when you want to reach new clients and customers

#1 letter of introduction template.

Dear [Recipient’s Name],

I hope this letter finds you well. My name is [Your Name] , and I’m reaching out because I believe [Recipient’s Company Name] could benefit from the products I offer. I recently came across your company on social media and was impressed by the work you’re doing in [mention the industry or a specific area of interest].

At [Your Company Name] , we specialize in [briefly describe your product or service], and we’ve had great success helping businesses like yours [mention a specific benefit or outcome, e.g., “increase efficiency,” “enhance customer satisfaction,” “save time and money,” etc.] . I’m confident that what we offer could add real value to your operations.

I’d love the opportunity to discuss how we can work together and explore ways my product can support your business goals. If you’re interested in learning more, I’m available for a quick chat at your convenience.

Thank you for considering this, and I look forward to the possibility of collaborating with you.

Best regards,

[Your Name]

[Your Company Name]

[Phone Number]

[Email Address]

#2 For when you just started a new job

#2 letter of introduction template.

Subject: Excited to join the team!

I hope this message finds you well. My name is [Your Name] , and I’m thrilled to be joining [Company Name] as the new [Your Job Title] . I wanted to take a moment to introduce myself and say how excited I am to work with all of you.

A bit about me: I come from [mention your previous company or industry if relevant] , where I [briefly describe your previous role or experience] . I’m really passionate about [mention something relevant to your new role] , and I’m eager to contribute to the great work being done here.

I’ve heard wonderful things about the team, and I’m looking forward to getting to know each of you and learning from your experiences. Collaboration is something I value deeply, so please don’t hesitate to reach out if there’s anything I can help with or if you just want to chat.

Looking forward to meeting everyone and working together to achieve our goals!

Best regards, [Your Name] [Your Job Title] [Your Contact Information if needed]

#3 When someone you know recommended you

#3 letter of introduction template.

[Your Name] [Your Address] [City, State, ZIP Code] [Phone Number] [Email Address] [Date]

[Recipient’s Name] [Recipient’s Company Name] [Company Address] [City, State, ZIP Code]

Dear [Recipient’s Name] ,

I hope this message finds you well. My name is [Your Name] , and I’m reaching out because [Mutual Contact’s Name] spoke highly of you and your work in [mention the field or industry] . Given our shared interests and expertise, I’m excited about the possibility of collaborating.

At [Your Company or Your Current Position] , I’ve been focused on [briefly describe your work or area of expertise ], and I believe there’s significant potential for us to create something impactful together. [Mutual Contact’s Name] mentioned that you’re also passionate about [mention a specific area or project relevant to both] , and I think we could really complement each other’s skills and experiences.

I’d love to explore how we might work together on [mention a specific type of project, collaboration idea, or area of mutual interest] . If you’re interested, I’d be happy to set up a time to chat and see how we could make this happen.

Thank you for considering this, and I’m looking forward to the possibility of collaborating with you.

Best regards, [Your Name] [Phone Number] [Email Address]

#4 For when you're looking for a new job

#4 letter of introduction template.

I hope this letter finds you well. My name is [Your Name] , and I’m currently exploring new career opportunities. [Former Colleague’s Name] , who previously worked with me at [Your Previous Company] , highly recommended [Recipient’s Company Name] as an excellent place to grow and contribute.

With a strong background in [briefly mention your field or area of expertise], I’m confident that my skills and experience align well with the needs of your team. At [Your Previous Company] , I [mention a key accomplishment or responsibility] , which I believe demonstrates my ability to [mention how you can add value to the new company] .

I’m particularly drawn to [Recipient’s Company Name] because of [mention something specific about the company that excites you or aligns with your goals] . I would love the chance to discuss how I could contribute to your team and support your company’s objectives.

If you’re open to it, I’d be thrilled to chat further about any opportunities that might be available. Thank you for considering my application, and I look forward to the possibility of joining your team.

A letter of introduction is a valuable tool for making new connections, reaching out to potential employers, or helping you during your job hunt.

There are a couple of different situations when writing a letter of introduction is appropriate. 

For example when:

• You want to reach new clients and customers
• You just started a new job
• Someone you know recommended you to someone
• Someone asked you to write one for them
• You're looking for a new job
• You're looking for a business partner/collaborator

The details may vary slightly depending on the context, but following these 7 steps will help you prepare a strong letter of introduction in any scenario:

• Add a header with contact information
• Include a salutation
• Introduce yourself and your contact (if applicable)
• State the purpose of the letter
• Highlight your accomplishments or previous relevant work
• Close the letter by suggesting further communication
• Sign off professionally

If you’re still in doubt about writing your letter of introduction, don’t hesitate to use the templates provided in the article.

Klara graduated from the University of St Andrews in Scotland. After having written resumes for many of her fellow students, she began writing full-time for Kickresume. Klara is our go-to person for all things related to student or 'no experience resumes'. At the same time, she has written some of the most popular resume advice articles on this blog. Her pieces were featured in multiple CNBC articles. When she's not writing, you'll probably find her chasing dogs or people-watching while sipping on a cup of coffee.

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Public Health Educator Cover Letter Example

A Public Health Educator plays a critical role in enhancing community health by providing education and resources to promote healthy lifestyles and prevent diseases. Excelling in this role requires strong communication skills, a deep understanding of public health principles, and the ability to engage diverse communities, and evaluate the effectiveness of health programs.

An effective cover letter should have the potential to divulge your skills to the hiring manager and leave them impressed. As this is the first document that goes from your end and speaks about you, you should ensure that the letter is filled with all important information and speaks a great deal about you on the professional front. To make things simpler, we have demonstrated below a Public Health Educator Cover Letter Sample that will let you present a worthy candidature to the prospective employer.

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As a Public Health Educator, the professional is responsible for promoting health and wellness through educational programs and community outreach. They develop, implement, and evaluate health education programs. In this role, the individual works with community members, healthcare providers, and organizations to promote healthy behaviors and improve public health outcomes. They play a critical role in enhancing community health by providing education and resources to promote healthy lifestyles and prevent disease. Developing health education programs, evaluating program effectiveness, and providing health education resources are part of the job description. Overall, the public health educator is dedicated to improving community health by employing education and outreach, using their passion for public health, and strong communication skills.

What to Include in a Public Health Educator Cover Letter?

Roles and responsibilities.

• Designing, and implementing health education programs tailored to the needs of specific communities and populations.
• Engaging with community members through workshops, seminars, and other outreach activities to promote healthy behaviors and prevent disease.
• Working with healthcare providers and organizations to develop and disseminate health education materials and resources.
• Assessing the impact of health education programs, using data and feedback to improve and refine initiatives.
• Developing and distributing health education materials , including brochures, posters, and online resources.
• Leading health education workshops and seminars, providing information and resources to community members.
• Advocating for public health initiatives and policies that promote community health and well-being.
• Identifying and addressing health disparities within communities, and working to ensure equitable access to health education and resources.

Education & Skills

Public health educator skills:.

• Strong communication and interpersonal skills.
• Ability to engage and motivate diverse audiences.
• Knowledge of public health principles and practices.
• Program development and evaluation skills.
• Creativity and innovation in educational approaches.
• Ability to work collaboratively with stakeholders.

Public Health Educator Education Requirements:

• Bachelor’s degree in public health, health education, or a related field.
• Master’s degree in public health or health education is preferred.
• Certification as a Health Education Specialist or Master Certified Health Education Specialist is an added advantage.

Public Health Educator Cover Letter Example (Text Version)

Dear Mr / Ms.,

I am writing to express my enthusiasm for the position of Public Health Educator at [Company Name], as announced. I have a Master’s degree in Public Health and also have [Number] years of experience in health education and promotion. I am thrilled about the opportunity to contribute to your team and advance public health initiatives in our country.

I have implemented various health education programs throughout my career successfully addressed diverse health issues, and have also taken initiatives for improving community health outcomes.

Below are some of my key achievements:

• Increased awareness about prevention of chronic diseases by launching a community-wide health education program, this resulted in a reduction of 30% of new cases over 2 years.
• Supported public health initiatives by funding through grant proposals, this enabled the expansion of services and outreach programs.
• Significantly contributed to the reduction of smoking rates in the community by leading a campaign on smoking cessation that resulted in a 40% success rate among the participants.
• Facilitated collaborative efforts to address public health challenges by establishing a strong partnership with local schools, businesses, and healthcare providers.
• Empowered community members with the knowledge and tools to lead a healthy life by conducting over 100 workshops on nutrition, exercise, and mental health.
• Enhanced health educator’s skills and knowledge, and fostered a supportive and effective work environment by offering training and mentorship to the new employees.

My ability to develop strategic programs and my dedication to public health education align perfectly with the goals of the [Company Name]. I am confident that my experience enables me to make a meaningful impact on your team. I am thrilled about the prospect of talking about how my background and abilities fit in with the [Company Name].

Sincerely, [Your Name]

Here are some key takeaways as you write your Public Health Educator Cover Letter –

• Highlight your communication skills, experience in developing educational programs, and your ability to convey complex health information to diverse audiences.
• Mention any experience working with community health programs.

For resume help, go through our extensive range of Public Health Educator Resume Samples .

Customize Public Health Educator Cover Letter

Get hired faster with our free cover letter template designed to land you the perfect position.

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Professional and Peer Informational Interview Guide

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Use this guide to help navigate informational interviewing with professionals or peers to research majors and/or careers.

I landed a job in venture capital at 24 after changing my career path twice. Here's how I got the coveted job with a varied résumé.

• Lucia Polverino landed a coveted role as a venture capital analyst in London in her early 20s.
• She said her experiences in PR and product management were instrumental in this transition.
• Polverino shared tips for Gen Zs to break into VC, using their existing skillsets.

This as-told-to essay is based on a transcribed conversation with Lucia Polverino, a 24-year-old analyst at a venture capital firm based in London. Business Insider has verified her employment. The following has been edited for length and clarity.

I was always passionate about getting into the workplace as quickly as possible after university. After graduating, I dabbled in a career in public relations and product management before landing my role as a venture capital analyst — but my varied experiences helped me get to this point.

My first office job was a placement in my first year at university, where I studied for a degree in business administration. I worked at Piper Sandler, an American investment bank. I spent six months in their healthcare M&A division. It was a really good first formative experience, but it was challenging.

My next placement was in my third year of university. I worked at KKR in their private credit team. But because this happened during the COVID-19 pandemic, I had to be proactive as we weren't in the office , and try to get my colleagues to give me more work to do. It was a really valuable experience.

After graduating, I was adamant I wanted to try something less corporate. My first job out of university was at a tech PR firm. I've always been interested in entrepreneurship, media, and communications. It was a 15-person team when I joined, which made for a startup-like environment — very entrepreneurial and dynamic. I worked with eight clients across AI, cyber security, e-commerce, and business-to-business sectors. That was an inflection point because it diverted my career toward the tech world.

I loved working with tech companies and startups, so after nine months, I decided to go in-house and work at a tech company. As a recent graduate, I was still eligible for roles targeted toward recent university graduates which provide a structured career path into a particular sector. I loved the sound of product management. You can work with a bunch of different teams, such as engineering, marketing, and UX; this was similar to the way I worked in PR with different clients. I was lucky enough to secure a grad job in the product team at ICIS, which is a data team within LexisNexis, a software company.

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My job in product management was instrumental in leading me to venture capital. I understood the key levers in a tech company that influence its growth. I've always liked wearing different hats, and these threads led me to join Playfair, a generalist VC fund.

I was so surprised at how relevant my PR experience was

I was so surprised at how relevant my PR experience was because so much of VC is investor relations. It's really important to form friendships with investors, not just transactional relationships. Equally, because I was working with tech companies in my PR role, it was easy to verbalize and justify why I loved tech companies and working with startups in my interview. It's really important for young people in interviews to bring in their past experiences and talk about how it will help them be good candidates.

For young people who want to apply to VC , it's really important to figure out the kind of fund you want to apply for. If your background is generalist and diverse, that kind of VC fund would likely suit you. But if you started your career with a technical background, you'd perhaps be suited to a deep tech fund. You should understand where you will add the most value.

Being a pandemic graduate also made me less worried about finding a linear career path and sticking to it for five years. During the pandemic, I thought, who knows what will happen in six months? Nothing was certain — it seemed like the pandemic would never end. This impacted my mindset, and I was more willing to take risks and figure out what I actually liked. I think it's also more of a Gen Z trend because we are more likely to job-hop than previous generations.

You don't need a background in investment banking to get into VC anymore

It may have been true in the past that you need an investment banking background to get into VC, but that's not the case anymore. I've met more people that don't come from banking than do. In my case, at a pre-seed fund, making a financial model from scratch would be less useful a skill to have.

VC is such a broad industry — and your experience will be shaped by what stage your fund invests in. The hiring managers usually like young people who have had startup experience, such as being an operator. I've also met so many people who come from software engineering and technical backgrounds and work at deep tech funds. I've also met a lot of people coming from NGO and charity backgrounds. This ultimately speaks to the sector you may want to specialize in once you get into VC.

You could also show you have an entrepreneurial mindset to some degree. My hiring managers loved that I had a fashion blog when I was at university and that I would reach out to brands to partner with for my videos. It's really important to show that you love entrepreneurship and working with founders.

Try to leverage recruiters if you can. At Playfair, we have a very transparent hiring process, and the fund markets the position as much as possible — but that's not the same for all VC funds. I found my job through a recruiter called JumpStart, and it's a very helpful avenue for younger grads.

Watch: New product launches are tough – a lesson learned early in her career by Gabrielle Wesley, CMO of Mars Wrigley North America

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Kamala Harris Isn’t Giving Interviews. Any Questions?

Critics say the vice president has been too cautious with the press. Her supporters think it’s the right strategy at the right time.

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By Michael M. Grynbaum

Michael Grynbaum has covered the interactions between presidential candidates and the news media since 2016.

Follow live updates on the 2024 election .

The press has questions for Vice President Kamala Harris. She isn’t giving a whole lot of answers.

In the nearly three weeks since President Biden withdrew his candidacy, catapulting Ms. Harris to the top of the Democratic ticket, the vice president has shown little eagerness to meet journalists in unscripted settings. She has not granted an interview or held a news conference. On Thursday, after a rally in Michigan, she held her first “gaggle” — an impromptu Q.-and-A. session — with reporters covering her campaign.

It lasted 70 seconds.

Ms. Harris replaced a Democratic nominee who has hosted fewer White House news conferences than any president since Ronald Reagan. Now she is taking a similarly cautious approach, relying on televised rallies and prepared statements amid a tightly controlled rollout of her candidacy.

Asked on Thursday if she might sit for an interview anytime soon, Ms. Harris suggested that she would get through the convention first. “I want us to get an interview scheduled before the end of the month,” she said, as aides signaled to the scrum of journalists that question time was over.

Ms. Harris’s lack of engagement with the media has become a constant rallying cry on the political right, with Republican critics and Fox News stars accusing the vice president of ducking scrutiny. The Harris campaign says it is being thoughtful about how best to deploy its message, and to introduce a new candidate to crucial voters in battleground states.

David Axelrod, the architect of former President Barack Obama’s winning campaigns, believes that Ms. Harris — who on Thursday said she had agreed to a prime-time debate on Sept. 10 with her opponent, former President Donald J. Trump — was trying to strike a balance.

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