how to make an informative speech longer

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How to Write an Informative Speech (With Outline and Examples)

Speechwriting can seem like a difficult skill to master. Knowing how to get your point across in a set time limit while engaging an audience feels tricky. But it's not so hard when you've got the right structure with an outline example for an informative speech.

That's why I'll walk you through how to write an informative speech in this tutorial. Once you follow these steps, you'll be able to make a speech that'll leave any crowd more informed on any topic you choose.

Jump to content in this section:

Different Types of Informative Speeches

• Choose Your Topic
• Perform Research
• Define Your Thesis Statement
• Outline Your Speech
• Consider Your Audience
• Write a Draft
• Prepare Your Visual Aid (Optional)
• Rehearse and Rewrite

More Tips for Your Informative Speech

Envato elements: a subscription for unlimited creativity.

Before you can even consider putting pen to paper (or more likely, fingers to keyboard), you must know not all informative speeches are the same. There are a many different types to be aware of. But we'll focus on definition, demonstration, explanatory, and descriptive informative speech styles.

Let's dive into what makes them unique:

• Definition . These speeches aim to define concepts or theories that audiences may not know. Use this type if you've got a new idea or concept your audience is unfamiliar with.
• Demonstration . This speech is all about process. Walk your audience through the steps on how to perform, create, or fix something. Make sure your steps are in order!
• Explanatory . An explanatory speech is about the state of a given topic. This could be the state of a business, country, or sports team. The goal is to show why the chosen topic is in the state that it finds itself.
• Descriptive . This type of speech is all about the details. You'll want to use it when you want to paint a vivid picture about your topic. These speeches tend to be filled with descriptions of physical characteristics, comparisons, and functions as a result.

As you can see, knowing that you want to inform your audience is just a small part of your speech. To make your speech as effective as possible, write with the right type of speech in mind.

1. Choose Your Topic

Before starting your informative speech outline example, you need to know what you're writing about. That's why it's important to pick the right topic. Now, I understand that in some situations where you've got no choice in what you speak about. But if you get to pick yourself, let me give you some pointers.

First, you want to pick something that you're passionate about. It's a lot easier to engage an audience when they can tell that you care about the topic you're speaking about. Think about the types of things you're drawn too and see if there's an opportunity to choose it as your speech topic.

Also ask yourself how much you know about the topic. Even if you're passionate about it, you might not have the facts and figures to draw upon to properly inform a crowd. Consider the time you have available to prepare your speech before you lock in your topic.

But arguably your most important consideration when choosing a topic is your audience. What will be interesting to them? Think about the demographics of who you'll be talking to as you select your topic. We'll talk later about how this will affect your writing.

2. Perform Research

It's hard to write an example of an outline for an informative speech if you're not informed yourself! That's why it's important to do some research. Providing verified sources is one of the best ways to strengthen what you've got to say.

The key word there is verified. Make sure your sources are trustworthy before including them in your speech. Look to reputable journalists, peer-reviewed papers, and accredited universities. Find out who are the leaders in the niche your topic is in and see what they've got to say on the subject.

3. Define Your Thesis Statement

If your speech is our solar system, your thesis statement is the sun everything orbits around. Don't start thinking about other attention getters for informative speeches without your thesis in place.

So, what's a thesis statement? It's a summary of the central point of your whole speech that's part of your introduction. This isn't a long summary either. Your thesis statement shouldn't be longer than a sentence. Sure that's short, but it's plenty opportunity to get the point of your speech across.

A strong thesis is important to have. It gives you a north star to write towards, so you never lose focus of your main point. A focused speech is a strong one that'll engage your audience. 

4.  Outline Your Speech

Now that you've defined your thesis, it's time to structure your speech. And the best way to do that is to create an example of an outline for your informative speech.

Keep in mind that the outline of your informative speech is an overview example. You're not going into full detail of your speech just yet, that'll come in your draft. What you want to do is create the flow you'd like your speech to take. These can be as simple as bullet points.

Start with your introduction, end with your conclusion, and place all the important beats in between. You can even add one or two sentences for each point of your speech. This is the basic structure you should have if you've never made an example of an outline for an informative speech.

5. Consider Your Audience

Playing to your audience is one of the biggest keys to giving a successful speech. As I mentioned earlier, understanding the demographic is important. After all, teenagers and adults have different viewpoints that must be considered.

But that's not the only consideration. Before you start your informative speech outline, think about how knowledgeable your crowd is. A general audience will require you to simplify so that everyone can understand. But if you're speaking to people with technical understanding in your subject, you can dive into the nitty-gritty of your topic.

This is made easier with a strong example of an outline for your informative speech in hand. And so is the next step, which is writing.

6. Write a Draft

It's now time to write your informative speech draft. This is where you bring your topic, research, and audience knowledge to life. So have fun with it! You're the one providing the information, so write with confidence.

As you write, keep your outline example for an informative speech in mind, as well as these points:

Writing Your Introduction

Your introduction might be the most important part of your speech. As they say, you only get one chance at a first impression. So, make yours memorable.

You can do that by starting your informative speech with a line that'll hook your audience. This can be with an intriguing question or concept, an anecdote, or a quote. We've got an incredible tutorial that can give you more information on attention getters for informative speeches.

Once you've nailed your opener, it's time to introduce your thesis statement. As mentioned earlier, your thesis statement is a brief summary of the rest of your speech. Add a transition that allows you to flow into the first key point of your informative speech outline example.

Constructing the Body of Your Speech

Writing the body of your informative speech is a lot easier thanks to your outline. The perfect example is to say it's the GPS for the rest of your speech. How long that journey will be and what twists and turns it'll take all depend on your content.

Even if your body paragraphs have different focuses, there will be similarities in how you present their contents. You'll always want to start by introducing what the key point you're introducing will be. Then dive further into the point and present any facts or figures you found in your research. And, if you've structured your speech well, introduce a transition into the next key point.

Now, notice how I said there will be similarities, and not that your paragraphs will be identical. That's because an identical structure is easy to spot and not very interesting for your audience. Find ways to mix things up in your writing to make sure you're keeping audiences engaged. Take some time to watch some informative speech examples online. Notice that the best ones always find ways to inform without following a strict writing style.

Concluding in Style

All good things must come to an end, and that includes the stellar speech you're writing. So, when it's time to bring it all to a close, do so in a memorable way.

Your conclusion needs a few elements. One of them is a summary of all the topics you've discussed. It's like a brief recap of your key points. Also restate your thesis. Remember, the last time you brought up your thesis statement was in the introduction! It's a good idea to reinforce your main goal before you end. And make sure your end feels like an end. Even if you're informing your audience about ongoing efforts, your speech will need to have a sense of finality.

7. Prepare Your Visual Aid (Optional)

Unlike creating an outline example for your informative speech, this step isn't mandatory. but if you know you'll have a screen at your disposal, take advantage of it. One of the best attention getters for informative speeches is a visual presentation. It's especially helpful when your topic can be easily shown, but it's also helpful for abstract concepts.

A slide deck is easy to create if you use a template. You can find the one that best fits your topic from Envato Elements. The creative service has thousands of presentations with a great offer. But I'll tell you more about that later. For now, check out some of the PowerPoint and Keynote presentation templates you can use to share any visuals you've got for your audience:

8. Rehearse and Rewrite

You've come a long way from selecting your topic and creating the outline for your informative speech. You're just about ready to give your speech, but before you do you've got one last thing to do: practice.

There are a couple ways to practice. You can do it by yourself, with or without the help of a mirror. If you do go this route, make sure you force yourself to fully do your informative speech out loud. It's the best example of what you'll do in front of a crowd. If you've got a willing friend or family member, sit them down and rehearse with them. An outside perspective will give you the best feedback of what you can do to improve your delivery.

If you're speech has a time limit, make sure you time yourself with each run through. Doing this will help you see how close you are to your max allotment. You'll also be able to see whether you're rushing through your speech or speaking a bit too slowly.

Sometimes the words we write don't always translate when speaking out loud. Take this as an opportunity to rewrite when necessary. Make your speech more natural so it's easier for you to get the words out. You might also realize you left out key details you think your audience needs to know.

These steps are always going to be helpful when writing your speech. but I've got a few more tips to keep in mind if you want to take things to the next level:

• Inform, don't persuade . Once you've finished your informative speech outline example and prepare to write, don't forget its goal. You're here to share information. Avoid using words and phrases that may aim to convince. You don't want your audience to leave with the feeling that they've just heard a sales pitch.
• Make everything flow . For effective speeches, you'll hear a lot about storytelling. A story makes sure your audience stays engaged. You don't have to structure your speech like a fairytale. But think about how you'd like each key point and idea to connect with each other. Have this at the front of your mind when putting together your outline example for your informative speech.
• Personal touches are nice . If you had the freedom to pick your topic, you probably picked one that you care about. Don't be afraid to let that show in your speech! If you found a key point to be especially interesting, verbalize it. Audiences engage better with your information if they know you're engaged with it too.
• Interact with your audience . Look to interactivity if you're looking for easy ways to engage your audience. Now, you don't need to invite someone from the crowd to stand next to you while you talk. But you can ask them questions or open the floor so you can answer some yourself. Props, quizzes, or even asking for a show of hands are options at your disposal.
• Use key points for memorization . Remembering everything in your speech can be tricky. But there are some memorization tricks you can use. One of them is to focus memorizing the key points first. This helps you keep the flow of your informative speech in mind. Brenda Barron, an Envato Tuts+ instructor, has even more useful memorization tips that you can check out:

I mentioned earlier how you can get presentation templates from the Envato Elements platform. But that's not all you can get. Envato Elements has a great offer: for a low monthly fee, you get unlimited downloads of everything available on the creative site. You can access and download premium PowerPoint templates, fonts, and photos for no extra fees.

Explore Envato Elements

There are few services with an offer this useful. If you give speeches, are a student, or work as a creative professional, it's a no-brainer. Take advantage of this compelling offer by signing up for Envato Elements today.

You're Ready to Write Your Informative Speech

No matter the niche, you can trust that these steps apply to your speech. Download a template and get started.

We started off by picking a topic and performing research. We then defined a thesis and created an outline of your informative speech example. After thinking about your audience, we wrote a draft, rehearsed, and made our edits.

You've done the work in putting together a well-structured foundation. Now comes the fun part in giving your speech. Good luck!

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How to Add Length to a Speech

Last Updated: April 22, 2024 References

This article was co-authored by Lynn Kirkham and by wikiHow staff writer, Aly Rusciano . Lynn Kirkham is a Professional Public Speaker and Founder of Yes You Can Speak, a San Francisco Bay Area-based public speaking educational business empowering thousands of professionals to take command of whatever stage they've been given - from job interviews, boardroom talks to TEDx and large conference platforms. Lynn was chosen as the official TEDx Berkeley speaker coach for the last four years and has worked with executives at Google, Facebook, Intuit, Genentech, Intel, VMware, and others. This article has been viewed 20,063 times.

When you’re giving a speech, it often feels like it happened in a flash—so what do you do if you need to slow things down? Adding length to a speech is something many speakers and presenters have to do, and, thankfully, they’ve provided quite a few tips. In this article, we’ll share with you the best tricks to make any presentation longer.

Things You Should Know

• Prioritize speaking slowly and clearly, and state your key points multiple times throughout your speech.
• Add length by including stories, examples, facts, and quotes in your speech to back up your main points.
• Use a visual aid like a powerpoint or a handout to add time and audience engagement.

Speak slowly and clearly.

• Try not to sacrifice enthusiasm for speed. [1] X Trustworthy Source American Psychological Association Leading scientific and professional organization of licensed psychologists Go to source You can still be ecstatic and passionate while speaking clearly.

Repeat your important points.

• Although repetition is good, try to avoid repeating things back to back. This could tire out your audience.
• Key ideas and themes are great words and phrases to recap throughout.
• An excellent example of repetition is Dr. Martin Luther King, Jr.’s I Have a Dream , where he reiterates the famous lines, “ I have a dream that my four little children will… I have a dream that one day on the red hills of Georgia… I have a dream today!”

Pause for dramatic effect.

• Think of your speech as a performance. If it were a play or movie, where would you see a dramatic pause?
• Count out your pause in your head or tap your finger at your side.
• Emphasize your pause by saying something like, “Now, think about that.”
• Mark in your speech where you’d like to pause dramatically. This will help you while practicing and can be a physical reminder during your speech if you're using cue cards.

Add an extra story or example to your speech.

• Write your story out on paper outside of your speech to flesh it out. [4] X Research source
• The story or example doesn’t have to be personal. It could be a metaphor, allegory, or even a reiteration of a well-known tale.
• Make your story extra dynamic by tapping into the feelings and senses of the moment. What was the weather like? Was there air blowing into the open window? Make your story as descriptive as you can so it sounds rich and interesting.

Use facts and quotes in your speech.

• If you’re directly quoting someone else, say “quote” before stating the quote and “unquote” after the quote’s final word.

Connect with the audience during your speech.

• Ask members of the audience to raise their hands if they’ve done X, Y, or Z.
• Toss in an energizing stretch break or audience-participation activity during the middle of your speech (this is great for a younger audience).
• Practice audience connection techniques in front of friends or family to test what works best for your speech.

Sync a slide presentation to your speech.

• Make sure to practice with your slideshow before presenting your speech, noting when you need to click over to another slide.
• Try to avoid reading directly from the slides. Your speech should already explain what’s on the screen. [7] X Research source

Play a video during your speech.

• Pick a video that has something to do with your speech. You want the video to add to your speech, not take away from it.
• Place your video at a point in your presentation where it’s natural. For example, don’t stop in the middle of a story to show the video version of what you’re describing. Play the video before or after you’ve said something important.

Walk around while giving your speech.

Time your speech while you practice and present.

• Practice your speech using different rhythms and pauses, and note what helps you stretch the time without awkward pauses.

Give the audience a handout during your speech.

• Try to walk and talk while you do this, so there isn’t an awkward silence drawing out the time.
• Hand out your resource during a lull in your speech or towards the end before a Q&A.

Take questions from the audience.

• Aim for leaving about 15 minutes at the end of your presentation for questions.
• Try bringing up your key points again if no one has any questions right away.

How Do You Change The Pace Of Your Speech?

Expert Q&A

You might also like.

• ↑ https://www.apa.org/monitor/2017/02/tips-speaking
• ↑ https://mannerofspeaking.org/2019/11/12/pauses-in-a-speech-why-when-and-how/
• ↑ https://www.entrepreneur.com/article/316145
• ↑ https://www.fau.edu/honors/undergraduate-research/documents/general-guidelines.pdf
• ↑ https://hbr.org/2013/06/how-to-give-a-killer-presentation
• ↑ https://www.forbes.com/sites/forbesagencycouncil/2018/07/26/12-public-speaking-tips-to-make-your-speech-more-impactful/

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Planning and Presenting an Informative Speech

In this guide, you can learn about the purposes and types of informative speeches, about writing and delivering informative speeches, and about the parts of informative speeches.

Purposes of Informative Speaking

Informative speaking offers you an opportunity to practice your researching, writing, organizing, and speaking skills. You will learn how to discover and present information clearly. If you take the time to thoroughly research and understand your topic, to create a clearly organized speech, and to practice an enthusiastic, dynamic style of delivery, you can be an effective "teacher" during your informative speech. Finally, you will get a chance to practice a type of speaking you will undoubtedly use later in your professional career.

The purpose of the informative speech is to provide interesting, useful, and unique information to your audience. By dedicating yourself to the goals of providing information and appealing to your audience, you can take a positive step toward succeeding in your efforts as an informative speaker.

Major Types of Informative Speeches

In this guide, we focus on informative speeches about:

These categories provide an effective method of organizing and evaluating informative speeches. Although they are not absolute, these categories provide a useful starting point for work on your speech.

In general, you will use four major types of informative speeches. While you can classify informative speeches many ways, the speech you deliver will fit into one of four major categories.

Speeches about Objects

Speeches about objects focus on things existing in the world. Objects include, among other things, people, places, animals, or products.

Because you are speaking under time constraints, you cannot discuss any topic in its entirety. Instead, limit your speech to a focused discussion of some aspect of your topic.

Some example topics for speeches about objects include: the Central Intelligence Agency, tombstones, surgical lasers, Franklin Delano Roosevelt, the pituitary gland, and lemmings.

To focus these topics, you could give a speech about Franklin Delano Roosevelt and efforts to conceal how he suffered from polio while he was in office. Or, a speech about tombstones could focus on the creation and original designs of grave markers.

Speeches about Processes

Speeches about processes focus on patterns of action. One type of speech about processes, the demonstration speech, teaches people "how-to" perform a process. More frequently, however, you will use process speeches to explain a process in broader terms. This way, the audience is more likely to understand the importance or the context of the process.

A speech about how milk is pasteurized would not teach the audience how to milk cows. Rather, this speech could help audience members understand the process by making explicit connections between patterns of action (the pasteurization process) and outcomes (a safe milk supply).

Other examples of speeches about processes include: how the Internet works (not "how to work the Internet"), how to construct a good informative speech, and how to research the job market. As with any speech, be sure to limit your discussion to information you can explain clearly and completely within time constraints.

Speeches about Events

Speeches about events focus on things that happened, are happening, or will happen. When speaking about an event, remember to relate the topic to your audience. A speech chronicling history is informative, but you should adapt the information to your audience and provide them with some way to use the information. As always, limit your focus to those aspects of an event that can be adequately discussed within the time limitations of your assignment.

Examples of speeches about events include: the 1963 Civil Rights March on Washington, Groundhog's Day, the Battle of the Bulge, the World Series, and the 2000 Presidential Elections.

Speeches about Concepts

Speeches about concepts focus on beliefs, ideas, and theories. While speeches about objects, processes, and events are fairly concrete, speeches about concepts are more abstract. Take care to be clear and understandable when creating and presenting a speech about a concept. When selecting a concept, remember you are crafting an informative speech. Often, speeches about concepts take on a persuasive tone. Focus your efforts toward providing unbiased information and refrain from making arguments. Because concepts can be vague and involved, limit your speech to aspects that can be readily explained and understood within the time limits.

Some examples of topics for concept speeches include: democracy, Taoism, principles of feminism, the philosophy of non-violent protest, and the Big Bang theory.

Strategies for Selecting a Topic

In many cases, circumstances will dictate the topic of your speech. However, if the topic has not been assigned or if you are having difficulty figuring out how to frame your topic as an informative speech,the following may be useful.

Begin by thinking of your interests. If you have always loved art, contemplate possible topics dealing with famous artists, art works, or different types of art. If you are employed, think of aspects of your job or aspects of your employer's business that would be interesting to talk about. While you cannot substitute personal experience for detailed research, your own experience can supplement your research and add vitality to your presentation. Choose one of the items below to learn more about selecting a topic.

Learn More about an Unfamiliar Topic

You may benefit more by selecting an unfamiliar topic that interests you. You can challenge yourself by choosing a topic you'd like to learn about and to help others understand it. If the Buddhist religion has always been an interesting and mysterious topic to you, research the topic and create a speech that offers an understandable introduction to the religion. Remember to adapt Buddhism to your audience and tell them why you think this information is useful to them. By taking this approach, you can learn something new and learn how to synthesize new information for your audience.

Think about Previous Classes

You might find a topic by thinking of classes you have taken. Think back to concepts covered in those classes and consider whether they would serve as unique, interesting, and enlightening topics for the informative speech. In astronomy, you learned about red giants. In history, you learned about Napoleon. In political science, you learned about The Federalist Papers. Past classes serve as rich resources for informative speech topics. If you make this choice, use your class notes and textbook as a starting point. To fully develop the content, you will need to do extensive research and perhaps even a few interviews.

Talk to Others

Topic selection does not have to be an individual effort. Spend time talking about potential topics with classmates or friends. This method can be extremely effective because other people can stimulate further ideas when you get stuck. When you use this method, always keep the basic requirements and the audience in mind. Just because you and your friend think home-brew is a great topic does not mean it will enthrall your audience or impress your instructor. While you talk with your classmates or friends, jot notes about potential topics and create a master list when you exhaust the possibilities. From this list, choose a topic with intellectual merit, originality, and potential to entertain while informing.

Framing a Thesis Statement

Once you settle on a topic, you need to frame a thesis statement. Framing a thesis statement allows you to narrow your topic, and in turns allows you to focus your research in this specific area, saving you time and trouble in the process.

Selecting a topic and focusing it into a thesis statement can be a difficult process. Fortunately, a number of useful strategies are available to you.

Thesis Statement Purpose

The thesis statement is crucial for clearly communicating your topic and purpose to the audience. Be sure to make the statement clear, concise, and easy to remember. Deliver it to the audience and use verbal and nonverbal illustrations to make it stand out.

Strategies For Framing a Thesis Statement

Focus on a specific aspect of your topic and phrase the thesis statement in one clear, concise, complete sentence, focusing on the audience. This sentence sets a goal for the speech. For example, in a speech about art, the thesis statement might be: "The purpose of this speech is to inform my audience about the early works of Vincent van Gogh." This statement establishes that the speech will inform the audience about the early works of one great artist. The thesis statement is worded conversationally and included in the delivery of the speech.

Thesis Statement and Audience

The thesis appears in the introduction of the speech so that the audience immediately realizes the speaker's topic and goal. Whatever the topic may be, you should attempt to create a clear, focused thesis statement that stands out and could be repeated by every member of your audience. It is important to refer to the audience in the thesis statement; when you look back at the thesis for direction, or when the audience hears the thesis, it should be clear that the most important goal of your speech is to inform the audience about your topic. While the focus and pressure will be on you as a speaker, you should always remember that the audience is the reason for presenting a public speech.

Avoid being too trivial or basic for the average audience member. At the same time, avoid being too technical for the average audience member. Be sure to use specific, concrete terms that clearly establish the focus of your speech.

Thesis Statement and Delivery

When creating the thesis statement, be sure to use a full sentence and frame that sentence as a statement, not as a question. The full sentence, "The purpose of this speech is to inform my audience about the early works of Vincent van Gogh," provides clear direction for the speech, whereas the fragment "van Gogh" says very little about the purpose of the speech. Similarly, the question "Who was Vincent van Gogh?" does not adequately indicate the direction the speech will take or what the speaker hopes to accomplish.

If you limit your thesis statement to one distinct aspect of the larger topic, you are more likely to be understood and to meet the time constraints.

Researching Your Topic

As you begin to work on your informative speech, you will find that you need to gather additional information. Your instructor will most likely require that you locate relevant materials in the library and cite those materials in your speech. In this section, we discuss the process of researching your topic and thesis.

Conducting research for a major informative speech can be a daunting task. In this section, we discuss a number of strategies and techniques that you can use to gather and organize source materials for your speech.

Gathering Materials

Gathering materials can be a daunting task. You may want to do some research before you choose a topic. Once you have a topic, you have many options for finding information. You can conduct interviews, write or call for information from a clearinghouse or public relations office, and consult books, magazines, journals, newspapers, television and radio programs, and government documents. The library will probably be your primary source of information. You can use many of the libraries databases or talk to a reference librarian to learn how to conduct efficient research.

Taking Notes

While doing your research, you may want to carry notecards. When you come across a useful passage, copy the source and the information onto the notecard or copy and paste the information. You should maintain a working bibliography as you research so you always know which sources you have consulted and so the process of writing citations into the speech and creating the bibliography will be easier. You'll need to determine what information-recording strategies work best for you. Talk to other students, instructors, and librarians to get tips on conducting efficient research. Spend time refining your system and you will soon be able to focus on the information instead of the record-keeping tasks.

Citing Sources Within Your Speech

Consult with your instructor to determine how much research/source information should be included in your speech. Realize that a source citation within your speech is defined as a reference to or quotation from material you have gathered during your research and an acknowledgement of the source. For example, within your speech you might say: "As John W. Bobbitt said in the December 22, 1993, edition of the Denver Post , 'Ouch!'" In this case, you have included a direct quotation and provided the source of the quotation. If you do not quote someone, you might say: "After the first week of the 1995 baseball season, attendance was down 13.5% from 1994. This statistic appeared in the May 7, 1995, edition of the Denver Post ." Whatever the case, whenever you use someone else's ideas, thoughts, or words, you must provide a source citation to give proper credit to the creator of the information. Failure to cite sources can be interpreted as plagiarism which is a serious offense. Upon review of the specific case, plagiarism can result in failure of the assignment, the course, or even dismissal from the University. Take care to cite your sources and give credit where it is due.

Creating Your Bibliography

As with all aspects of your speech, be sure to check with your instructor to get specific details about the assignment.

Generally, the bibliography includes only those sources you cited during the speech. Don't pad the bibliography with every source you read, saw on the shelf, or heard of from friends. When you create the bibliography, you should simply go through your complete sentence outline and list each source you cite. This is also a good way to check if you have included enough reference material within the speech. You will need to alphabetize the bibiography by authors last name and include the following information: author's name, article title, publication title, volume, date, page number(s). You may need to include additional information; you need to talk with your instructor to confirm the required bibliographical format.

Some Cautions

When doing research, use caution in choosing your sources. You need to determine which sources are more credible than others and attempt to use a wide variety of materials. The broader the scope of your research, the more impressive and believable your information. You should draw from different sources (e.g., a variety of magazines-- Time, Newsweek, US News & World Report, National Review, Mother Jones ) as well as different types of sources (i.e., use interviews, newspapers, periodicals, and books instead of just newspapers). The greater your variety, the more apparent your hard work and effort will be. Solid research skills result in increased credibility and effectiveness for the speaker.

Structuring an Informative Speech

Typically, informative speeches have three parts:

Introduction

In this section, we discuss the three parts of an informative speech, calling attention to specific elements that can enhance the effectiveness of your speech. As a speaker, you will want to create a clear structure for your speech. In this section, you will find discussions of the major parts of the informative speech.

The introduction sets the tone of the entire speech. The introduction should be brief and to-the-point as it accomplishes these several important tasks. Typically, there are six main components of an effective introduction:

Attention Getters

Thesis statement, audience adaptation, credibility statement, transition to the body.

As in any social situation, your audience makes strong assumptions about you during the first eight or ten seconds of your speech. For this reason, you need to start solidly and launch the topic clearly. Focus your efforts on completing these tasks and moving on to the real information (the body) of the speech. Typically, there are six main components of an effective introduction. These tasks do not have to be handled in this order, but this layout often yields the best results.

The attention-getter is designed to intrigue the audience members and to motivate them to listen attentively for the next several minutes. There are infinite possibilities for attention-getting devices. Some of the more common devices include using a story, a rhetorical question, or a quotation. While any of these devices can be effective, it is important for you to spend time strategizing, creating, and practicing the attention-getter.

Most importantly, an attention-getter should create curiosity in the minds of your listeners and convince them that the speech will be interesting and useful. The wording of your attention-getter should be refined and practiced. Be sure to consider the mood/tone of your speech; determine the appropriateness of humor, emotion, aggressiveness, etc. Not only should the words get the audiences attention, but your delivery should be smooth and confident to let the audience know that you are a skilled speaker who is prepared for this speech.

The crowd was wild. The music was booming. The sun was shining. The cash registers were ringing.

This story-like re-creation of the scene at a Farm Aid concert serves to engage the audience and causes them to think about the situation you are describing. Touching stories or stories that make audience members feel involved with the topic serve as good attention-getters. You should tell a story with feeling and deliver it directly to the audience instead of reading it off your notecards.

Example Text : One dark summer night in 1849, a young woman in her 20's left Bucktown, Maryland, and followed the North Star. What was her name? Harriet Tubman. She went back some 19 times to rescue her fellow slaves. And as James Blockson relates in a 1984 issue of National Geographic , by the end of her career, she had a $40,000.00 price on her head. This was quite a compliment from her enemies (Blockson 22).

Rhetorical Question

Rhetorical questions are questions designed to arouse curiosity without requiring an answer. Either the answer will be obvious, or if it isn't apparent, the question will arouse curiosity until the presentation provides the answer.

An example of a rhetorical question to gain the audiences attention for a speech about fly-fishing is, "Have you ever stood in a freezing river at 5 o'clock in the morning by choice?"

Example Text: Have you ever heard of a railroad with no tracks, with secret stations, and whose conductors were considered criminals?

A quotation from a famous person or from an expert on your topic can gain the attention of the audience. The use of a quotation immediately launches you into the speech and focuses the audience on your topic area. If it is from a well-known source, cite the author first. If the source is obscure, begin with the quote itself.

Example Text : "No day dawns for the slave, nor is it looked for. It is all night--night forever . . . ." (Pause) This quote was taken from Jermain Loguen, a fugitive who was the son of his Tennessee master and a slave woman.

Unusual Statement

Making a statement that is unusual to the ears of your listeners is another possibility for gaining their attention.

Example Text : "Follow the drinking gourd. That's what I said, friend, follow the drinking gourd." This phrase was used by slaves as a coded message to mean the Big Dipper, which revealed the North Star, and pointed toward freedom.

You might chose to use tasteful humor which relates to the topic as an effective way to attract the audience both to you and the subject at hand.

Example Text : "I'm feeling boxed in." [PAUSE] I'm not sure, but these may have been Henry "Box" Brown's very words after being placed on his head inside a box which measured 3 feet by 2 feet by 2 1\2 feet for what seemed to him like "an hour and a half." He was shipped by Adams Express to freedom in Philadelphia (Brown 60,92; Still 10).

Shocking Statistic

Another possibility to consider is the use of a factual statistic intended to grab your listener's attention. As you research the topic you've picked, keep your eyes open for statistics that will have impact.

Example Text : Today, John Elway's talents are worth millions, but in 1840 the price of a human life, a slave, was worth $1,000.00.

Example Text : Today I'd like to tell you about the Underground Railroad.

In your introduction, you need to adapt your speech to your audience. To keep audience members interested, tell them why your topic is important to them. To accomplish this task, you need to undertake audience analysis prior to creating the speech. Figure out who your audience members are, what things are important to them, what their biases may be, and what types of subjects/issues appeal to them. In the context of this class, some of your audience analysis is provided for you--most of your listeners are college students, so it is likely that they place some value on education, most of them are probably not bathing in money, and they live in Colorado. Consider these traits when you determine how to adapt to your audience.

As you research and write your speech, take note of references to issues that should be important to your audience. Include statements about aspects of your speech that you think will be of special interest to the audience in the introduction. By accomplishing this task, you give your listeners specific things with which they can identify. Audience adaptation will be included throughout the speech, but an effective introduction requires meaningful adaptation of the topic to the audience.

You need to find ways to get the members of your audience involved early in the speech. The following are some possible options to connect your speech to your audience:

Reference to the Occasion

Consider how the occasion itself might present an opportunity to heighten audience receptivity. Remind your listeners of an important date just passed or coming soon.

Example Text : This January will mark the 130th anniversary of a "giant interracial rally" organized by William Still which helped to end streetcar segregation in the city of Philadelphia (Katz i).

Reference to the Previous Speaker

Another possibility is to refer to a previous speaker to capitalize on the good will which already has been established or to build on the information presented.

Example Text : As Alice pointed out last week in her speech on the Olympic games of the ancient world, history can provide us with fascinating lessons.

The credibility statement establishes your qualifications as a speaker. You should come up with reasons why you are someone to listen to on this topic. Why do you have special knowledge or understanding of this topic? What can the audience learn from you that they couldn't learn from someone else? Credibility statements can refer to your extensive research on a topic, your life-long interest in an issue, your personal experience with a thing, or your desire to better the lives of your listeners by sifting through the topic and providing the crucial information.

Remember that Aristotle said that credibility, or ethos, consists of good sense, goodwill, and good moral character. Create the feeling that you possess these qualities by creatively stating that you are well-educated about the topic (good sense), that you want to help each member of the audience (goodwill), and that you are a decent person who can be trusted (good moral character). Once you establish your credibility, the audience is more likely to listen to you as something of an expert and to consider what you say to be the truth. It is often effective to include further references to your credibility throughout the speech by subtly referring to the traits mentioned above.

Show your listeners that you are qualified to speak by making a specific reference to a helpful resource. This is one way to demonstrate competence.

Example Text : In doing research for this topic, I came across an account written by one of these heroes that has deepened my understanding of the institution of slavery. Frederick Douglass', My Bondage and My Freedom, is the account of a man whose master's kindness made his slavery only more unbearable.

Your listeners want to believe that you have their best interests in mind. In the case of an informative speech, it is enough to assure them that this will be an interesting speech and that you, yourself, are enthusiastic about the topic.

Example Text : I hope you'll enjoy hearing about the heroism of the Underground Railroad as much as I have enjoyed preparing for this speech.

Preview the Main Points

The preview informs the audience about the speech's main points. You should preview every main body point and identify each as a separate piece of the body. The purpose of this preview is to let the audience members prepare themselves for the flow of the speech; therefore, you should word the preview clearly and concisely. Attempt to use parallel structure for each part of the preview and avoid delving into the main point; simply tell the audience what the main point will be about in general.

Use the preview to briefly establish your structure and then move on. Let the audience get a taste of how you will divide the topic and fulfill the thesis and then move on. This important tool will reinforce the information in the minds of your listeners. Here are two examples of a preview:

Simply identify the main points of the speech. Cover them in the same order that they will appear in the body of the presentation.

For example, the preview for a speech about kites organized topically might take this form: "First, I will inform you about the invention of the kite. Then, I will explain the evolution of the kite. Third, I will introduce you to the different types of kites. Finally, I will inform you about various uses for kites." Notice that this preview avoids digressions (e.g., listing the various uses for kites); you will take care of the deeper information within the body of the speech.

Example Text : I'll tell you about motivations and means of escape employed by fugitive slaves.

Chronological

For example, the preview for a speech about the Pony Express organized chronologically might take this form: "I'll talk about the Pony Express in three parts. First, its origins, second, its heyday, and third, how it came to an end." Notice that this preview avoids digressions (e.g., listing the reasons why the Pony Express came to an end); you will cover the deeper information within the body of the speech.

Example Text : I'll talk about it in three parts. First, its origins, second, its heyday, and third, how it came to an end.

After you accomplish the first five components of the introduction, you should make a clean transition to the body of the speech. Use this transition to signal a change and prepare the audience to begin processing specific topical information. You should round out the introduction, reinforce the excitement and interest that you created in the audience during the introduction, and slide into the first main body point.

Strategic organization helps increase the clarity and effectiveness of your speech. Four key issues are discussed in this section:

Organizational Patterns

Connective devices, references to outside research.

The body contains the bulk of information in your speech and needs to be clearly organized. Without clear organization, the audience will probably forget your information, main points, perhaps even your thesis. Some simple strategies will help you create a clear, memorable speech. Below are the four key issues used in organizing a speech.

Once you settle on a topic, you should decide which aspects of that topic are of greatest importance for your speech. These aspects become your main points. While there is no rule about how many main points should appear in the body of the speech, most students go with three main points. You must have at least two main points; aside from that rule, you should select your main points based on the importance of the information and the time limitations. Be sure to include whatever information is necessary for the audience to understand your topic. Also, be sure to synthesize the information so it fits into the assigned time frame. As you choose your main points, try to give each point equal attention within the speech. If you pick three main points, each point should take up roughly one-third of the body section of your speech.

There are four basic patterns of organization for an informative speech.

• Chronological order
• Spatial order
• Causal order
• Topical order

There are four basic patterns of organization for an informative speech. You can choose any of these patterns based on which pattern serves the needs of your speech.

Chronological Order

A speech organized chronologically has main points oriented toward time. For example, a speech about the Farm Aid benefit concert could have main points organized chronologically. The first main point focuses on the creation of the event; the second main point focuses on the planning stages; the third point focuses on the actual performance/concert; and the fourth point focuses on donations and assistance that resulted from the entire process. In this format, you discuss main points in an order that could be followed on a calendar or a clock.

Spatial Order

A speech organized spatially has main points oriented toward space or a directional pattern. The Farm Aid speech's body could be organized in spatial order. The first main point discusses the New York branch of the organization; the second main point discusses the Midwest branch; the third main point discusses the California branch of Farm Aid. In this format, you discuss main points in an order that could be traced on a map.

Causal Order

A speech organized causally has main points oriented toward cause and effect. The main points of a Farm Aid speech organized causally could look like this: the first main point informs about problems on farms and the need for monetary assistance; the second main point discusses the creation and implementation of the Farm Aid program. In this format, you discuss main points in an order that alerts the audience to a problem or circumstance and then tells the audience what action resulted from the original circumstance.

Topical Order

A speech organized topically has main points organized more randomly by sub-topics. The Farm Aid speech could be organized topically: the first main point discusses Farm Aid administrators; the second main point discusses performers; the third main point discusses sponsors; the fourth main point discusses audiences. In this format, you discuss main points in a more random order that labels specific aspects of the topic and addresses them in separate categories. Most speeches that are not organized chronologically, spatially, or causally are organized topically.

Within the body of your speech, you need clear internal structure. Connectives are devices used to create a clear flow between ideas and points within the body of your speech--they serve to tie the speech together. There are four main types of connective devices:

Transitions

Internal previews, internal summaries.

Within the body of your speech, you need clear internal structure. Think of connectives as hooks and ladders for the audience to use when moving from point-to-point within the body of your speech. These devices help re-focus the minds of audience members and remind them of which main point your information is supporting. The four main types of connective devices are:

Transitions are brief statements that tell the audience to shift gears between ideas. Transitions serve as the glue that holds the speech together and allow the audience to predict where the next portion of the speech will go. For example, once you have previewed your main points and you want to move from the introduction to the body of the Farm Aid speech, you might say: "To gain an adequate understanding of the intricacies of this philanthropic group, we need to look at some specific information about Farm Aid. We'll begin by looking at the administrative branch of this massive fund-raising organization."

Internal previews are used to preview the parts of a main point. Internal previews are more focused than, but serve the same purpose as, the preview you will use in the introduction of the speech. For example, you might create an internal preview for the complex main point dealing with Farm Aid performers: "In examining the Farm Aid performers, we must acknowledge the presence of entertainers from different genres of music--country and western, rhythm and blues, rock, and pop." The internal preview provides specific information for the audience if a main point is complex or potentially confusing.

Internal summaries are the reverse of internal previews. Internal summaries restate specific parts of a main point. To internally summarize the main point dealing with Farm Aid performers, you might say: "You now know what types of people perform at the Farm Aid benefit concerts. The entertainers come from a wide range of musical genres--country and western, rhythm and blues, rock, and pop." When using both internal previews and internal summaries, be sure to stylize the language in each so you do not become redundant.

Signposts are brief statements that remind the audience where you are within the speech. If you have a long point, you may want to remind the audience of what main point you are on: "Continuing my discussion of Farm Aid performers . . . "

When organizing the body of your speech, you will integrate several references to your research. The purpose of the informative speech is to allow you and the audience to learn something new about a topic. Additionally, source citations add credibility to your ideas. If you know a lot about rock climbing and you cite several sources who confirm your knowledge, the audience is likely to see you as a credible speaker who provides ample support for ideas.

Without these references, your speech is more like a story or a chance for you to say a few things you know. To complete this assignment satisfactorily, you must use source citations. Consult your textbook and instructor for specific information on how much supporting material you should use and about the appropriate style for source citations.

While the conclusion should be brief and tight, it has a few specific tasks to accomplish:

Re-assert/Reinforce the Thesis

Review the main points, close effectively.

Take a deep breath! If you made it to the conclusion, you are on the brink of finishing. Below are the tasks you should complete in your conclusion:

When making the transition to the conclusion, attempt to make clear distinctions (verbally and nonverbally) that you are now wrapping up the information and providing final comments about the topic. Refer back to the thesis from the introduction with wording that calls the original thesis into memory. Assert that you have accomplished the goals of your thesis statement and create the feeling that audience members who actively considered your information are now equipped with an understanding of your topic. Reinforce whatever mood/tone you chose for the speech and attempt to create a big picture of the speech.

Within the conclusion, re-state the main points of the speech. Since you have used parallel wording for your main points in the introduction and body, don't break that consistency in the conclusion. Frame the review so the audience will be reminded of the preview and the developed discussion of each main point. After the review, you may want to create a statement about why those main points fulfilled the goals of the speech.

Finish strongly. When you close your speech, craft statements that reinforce the message and leave the audience with a clear feeling about what was accomplished with your speech. You might finalize the adaptation by discussing the benefits of listening to the speech and explaining what you think audience members can do with the information.

Remember to maintain an informative tone for this speech. You should not persuade about beliefs or positions; rather, you should persuade the audience that the speech was worthwhile and useful. For greatest effect, create a closing line or paragraph that is artistic and effective. Much like the attention-getter, the closing line needs to be refined and practiced. Your close should stick with the audience and leave them interested in your topic. Take time to work on writing the close well and attempt to memorize it so you can directly address the audience and leave them thinking of you as a well-prepared, confident speaker.

Outlining an Informative Speech

Two types of outlines can help you prepare to deliver your speech. The complete sentence outline provides a useful means of checking the organization and content of your speech. The speaking outline is an essential aid for delivering your speech. In this section, we discuss both types of outlines.

Two types of outlines can help you prepare to deliver your speech. The complete sentence outline provides a useful means of checking the organization and content of your speech. The speaking outline is an essential aid for delivering your speech.

The Complete Sentence Outline

A complete sentence outline may not be required for your presentation. The following information is useful, however, in helping you prepare your speech.

The complete sentence outline helps you organize your material and thoughts and it serves as an excellent copy for editing the speech. The complete sentence outline is just what it sounds like: an outline format including every complete sentence (not fragments or keywords) that will be delivered during your speech.

Writing the Outline

You should create headings for the introduction, body, and conclusion and clearly signal shifts between these main speech parts on the outline. Use standard outline format. For instance, you can use Roman numerals, letters, and numbers to label the parts of the outline. Organize the information so the major headings contain general information and the sub-headings become more specific as they descend. Think of the outline as a funnel: you should make broad, general claims at the top of each part of the outline and then tighten the information until you have exhausted the point. Do this with each section of the outline. Be sure to consult with your instructor about specific aspects of the outline and refer to your course book for further information and examples.

Using the Outline

If you use this outline as it is designed to be used, you will benefit from it. You should start the outline well before your speech day and give yourself plenty of time to revise it. Attempt to have the final, clean copies ready two or three days ahead of time, so you can spend a day or two before your speech working on delivery. Prepare the outline as if it were a final term paper.

The Speaking Outline

Depending upon the assignment and the instructor, you may use a speaking outline during your presentation. The following information will be helpful in preparing your speech through the use of a speaking outline.

This outline should be on notecards and should be a bare bones outline taken from the complete sentence outline. Think of the speaking outline as train tracks to guide you through the speech.

Many speakers find it helpful to highlight certain words/passages or to use different colors for different parts of the speech. You will probably want to write out long or cumbersome quotations along with your source citation. Many times, the hardest passages to learn are those you did not write but were spoken by someone else. Avoid the temptation to over-do the speaking outline; many speakers write too much on the cards and their grades suffer because they read from the cards.

The best strategy for becoming comfortable with a speaking outline is preparation. You should prepare well ahead of time and spend time working with the notecards and memorizing key sections of your speech (the introduction and conclusion, in particular). Try to become comfortable with the extemporaneous style of speaking. You should be able to look at a few keywords on your outline and deliver eloquent sentences because you are so familiar with your material. You should spend approximately 80% of your speech making eye-contact with your audience.

Delivering an Informative Speech

For many speakers, delivery is the most intimidating aspect of public speaking. Although there is no known cure for nervousness, you can make yourself much more comfortable by following a few basic delivery guidelines. In this section, we discuss those guidelines.

The Five-Step Method for Improving Delivery

• Read aloud your full-sentence outline. Listen to what you are saying and adjust your language to achieve a good, clear, simple sentence structure.
• Practice the speech repeatedly from the speaking outline. Become comfortable with your keywords to the point that what you say takes the form of an easy, natural conversation.
• Practice the speech aloud...rehearse it until you are confident you have mastered the ideas you want to present. Do not be concerned about "getting it just right." Once you know the content, you will find the way that is most comfortable for you.
• Practice in front of a mirror, tape record your practice, and/or present your speech to a friend. You are looking for feedback on rate of delivery, volume, pitch, non-verbal cues (gestures, card-usage, etc.), and eye-contact.
• Do a dress rehearsal of the speech under conditions as close as possible to those of the actual speech. Practice the speech a day or two before in a classroom. Be sure to incorporate as many elements as possible in the dress rehearsal...especially visual aids.

It should be clear that coping with anxiety over delivering a speech requires significant advanced preparation. The speech needs to be completed several days beforehand so that you can effectively employ this five-step plan.

Anderson, Thad, & Ron Tajchman. (1994). Informative Speaking. Writing@CSU . Colorado State University. https://writing.colostate.edu/guides/guide.cfm?guideid=52

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Informative Speech Outline

Informative speeches are a cornerstone of effective communication, whether in educational settings, professional environments, or public forums. Unlike persuasive speeches that aim to sway opinions or encourage actions, informative speeches traditionally focus on delivering clear, factual, and useful information to an audience. Informative speeches have been thought of as a way to enlighten the listener by breaking down complex topics into understandable segments, enriching their knowledge or understanding of a subject without necessarily aiming to alter their stance.

So what’s wrong with this picture?

A lot. Many people overlook the significant opportunity informative speeches provide to not only inform, but to persuade. Traditionally viewed as vehicles for delivering facts and data, informative speeches actually possess a big opportunity to subtly influence and move audiences. Even when the immediate goal isn’t to elicit a direct action, such as a purchase or commitment, a good informative speech should be strategically designed to shape the audience’s perceptions or future decisions.

The structure of an informative speech is crucial to its success. This is where the concept of an organized speech outline comes into play. An outline serves as a blueprint for the speech, organizing the content logically and coherently. It helps speakers ensure that they cover all necessary points while also maintaining a smooth flow of information. Outlines prevent the common pitfalls of disorganized speech, such as digressing from the topic or overwhelming the audience with too much information at once. Additionally, a well-structured outline can aid in keeping the speaker focused and calm, as they have a clear roadmap to follow during the delivery.

What is an Informative Speech?

A traditional informative speech is designed to educate the audience on a specific topic. It aims to provide clear, factual, and detailed information that enhances the listener’s understanding or knowledge. These speeches are foundational in academic lectures, technical conferences, and quarterly business meetings.

Informative speeches are traditionally characterized by the delivery of unbiased, non-persuasive content, aimed at providing a comprehensive overview of facts, data, and figures related to a specific topic. Key characteristics of informative speeches include clarity, accuracy, and relevance, which assist the speaker in communicating complex information in an accessible format.

Unlike a descriptive speech, which focuses primarily on painting a vivid picture of a particular subject or scene, informative speeches provide a broader spectrum of information. Similarly, a demonstration speech, which typically shows the audience how to perform a task or process, differs from informative speeches that may use visual aids like charts, diagrams, or slides to enhance understanding and retention but do not necessarily include a procedural demonstration. These distinctions help in tailoring the content to meet the specific educational goals of each type of speech.

Traditional Distinction Between Informative & Persuasive Speeches

While both informative and persuasive speeches aim to hold the audience’s attention, their core intentions diverge significantly. Persuasive speeches are designed to influence the audience’s beliefs or actions, encouraging them to adopt a new perspective or engage in a specific behavior. In contrast, informative speeches are neutral; they do not seek to persuade but rather to inform. The speaker of an informative speech will carefully avoid personal bias or persuasive language, focusing instead on delivering straightforward and factual content.

This traditional distinction, however, is short-sighted. It underestimates the subtle power of informative speeches to also shape attitudes and future behaviors. While the primary aim of informative speeches is to educate, this does not preclude them from being crafted in a manner that also persuasively frames information. By integrating persuasive elements, speakers can enhance engagement and retention, and subtly nudge the audience to think about the topic in a way that the speaker would prefer.

BE AN EFFECTIVE COMMUNICATOR Suasive Presentation Coaching

What is the Most Important Part of an Informative Speech?

Now that you understand your informative speech is an opportunity to do more than educate, we’ll break down how to create an impactful informative speech.

The most crucial aspect of any informative speech is its objective.  In any speech, persuasive or informative, Suasive refers to this as “Point B.” This objective is the guiding star of the presentation, like a thesis statement.  Understanding and clearly defining this objective is paramount to creating an effective informative speech that not only conveys information but also keeps the audience engaged.

Importance of Having a Clear Objective (Point B) for the Speech

The objective of an informative speech—Point B—answers the fundamental question: What do I want my audience to know, or do, or feel after listening to my speech? This clear endpoint is essential because it helps structure the entire presentation around a central goal. It ensures that every piece of information presented moves the audience closer to a comprehensive understanding of the topic. Without a clear objective, a speech can easily become a collection of disjointed facts that fail to provide value or enhance understanding.

Having a defined objective also aids in selecting content. It helps the speaker decide what to include and, crucially, what to omit. This focus prevents the common pitfall of overwhelming the audience with too much information, which can lead to confusion or disinterest.

Why Create an Outline for an Informative Speech?

Creating an outline for an informative speech is crucial in organizing and delivering content effectively. This framework not only structures the speech but also ensures that the speaker communicates the essential information in a logical and engaging manner.

The Role of an Outline in Organizing and Focusing Your Speech Content

An outline acts as a roadmap for both the preparation and delivery phases of an informative speech. It guides the structure of the speech, ensuring that all included information is relevant and contributes directly to the overarching goal of the presentation. By organizing the speech around a clear objective, this informative speech outline template helps maintain focus and prevents deviation from the main topic.

How Outlines Prevent Information Overload

The challenge of overloading the audience with information, leading to confusion and disengagement, is a significant concern in informative speeches. An outline addresses this issue by breaking down the speech into manageable segments, allowing the speaker to introduce complex information gradually and coherently. This structured approach helps maintain audience engagement by providing clear transitions and logical progression between topics.

Additionally, incorporating elements that resonate with the audience’s interests and needs within the outline can turn a potentially dry presentation into a compelling narrative. Even in an informative speech, subtle persuasive elements can make the information more impactful, ensuring that the audience not only understands but also values the presented information.

An outline helps speakers effectively pace their presentation, highlight key points, and adapt their delivery based on audience feedback, enhancing both understanding and engagement.

What are the Steps in Writing an Informative Speech?

Writing an informative speech involves a systematic process to ensure clarity and effectiveness in delivering the intended message. This process includes developing a detailed outline that organizes the content of the speech so it is logical and compelling.

Step-by-Step Guide to Developing an Outline

1. Brainstorm

This involves generating a wide range of ideas, one point at a time, and then distilling these into main points that are directly relevant to the objective. The brainstorming process is crucial to explore diverse aspects and ensure that no critical information is overlooked. You need not use a complete sentence format when brainstorming, just one or two keywords is best.

After brainstorming, create individual clusters by selecting 2-6 main points. These become the centers of individual clusters. Next, add sub-points around each cluster like spokes in a wheel.  Clustering simplifies complex data into more manageable chunks, making it easier to tell your story with crystal-clear clarity.

3. Organize the Flow

Arrange the main points in a logical sequence so the story is easy for you to tell, and easy for the audience to understand. This transforms your speech from information to a story with a beginning, middle, and end.

COMMUNICATION WITH PURPOSE

Flow Structures to Shape Your Story

To enhance the effectiveness of an informative speech, different flow structures can be used depending on the nature of the content and the desired impact on the audience. Here are a few examples:

1. Problem-Solution

This structure is effective for topics that involve addressing specific issues or challenges. The speech outlines a problem and then discusses possible solutions, making it highly engaging and practical for the audience.

2. Chronological

For topics that involve historical events, processes, or narratives that unfold over time, a chronological structure is appropriate. It helps the audience easily follow the progression of events or steps in a process.

3. Form-Function

This structure is useful for explaining the evolution of a concept. It starts with the original idea (form) and then describes its multiple applications (function) for the growth of an enterprise.

By carefully selecting and applying a flow structure, you can tailor your presentation to your topic and audience, enhancing both the delivery and comprehension of your speech. Each structure provides a unique way to arrange information, ensuring that the audience remains engaged and can easily follow your story.

What are the Three Parts of a Conclusion in an Outline for an Informative Speech?

A well-crafted conclusion is crucial for reinforcing the main message and leaving a lasting impression on the audience. In an informative speech, the conclusion serves as the final opportunity to emphasize your objective and ensure the audience takes away the intended message. The conclusion typically consists of three key parts: the Bookend Gambit, the Recap, and Point B.

1. Bookend Gambit

This element serves as the initial part of the conclusion, designed to recapture the audience’s attention and prepare them for the final message. It often mirrors the creativity of the opening Gambit in style and content, providing message continuity and consistency.

After the Bookend Gambit, the Recap summarizes the main points of the speech. This is crucial for reinforcing the information delivered, especially the core concepts that support the objective. By succinctly reviewing each main point, the speaker helps solidify audience understanding and retention.

The last part of the conclusion is where the speaker reiterates the main message or objective, emphasizing what they want the audience to remember or act upon. This statement should be short, compelling, and memorable, leaving no doubt about the importance of the content.

How to tell your story so the audience feels it’s their story.

End with a Strong, Memorable Conclusion

The conclusion is your last chance to impact your audience, making it one of the most important parts of the speech. A strong, memorable conclusion ensures that the main message is understood and remembered. It reinforces the purpose of the speech and can significantly influence how the audience feels about the topic discussed. A well-executed conclusion not only enhances understanding but also elevates the overall effectiveness of the speech, ensuring that the audience leaves with a clear sense of the speech’s significance and relevance.

In crafting a conclusion, it is beneficial to think about the desired impact on the audience. Whether the goal is to inspire, inform, or call to action, the conclusion should succinctly encapsulate the essence of the speech while also motivating the audience to reflect on the importance of the topic. This approach ensures that the speech doesn’t only convey just what you want them to know, but also leaves a lasting impression that extends beyond the presentation itself.

Throughout this article, we’ve explored the key components and strategies required to craft effective informative speeches. From clearly stating your goal for the audience, to utilizing a complete sentence outline for precise structuring, every step is crucial in delivering an engaging and informative presentation.

Summary of Key Points

Importance of a Clear Objective / Point B

We emphasized the significance of communicating early the informative goal as the guiding force for the entire speech. Point B ensures that every part of the speech is aligned and focused on the main goal and is critical for both persuasive and informative speeches.

Outline Creation

The process of crafting a solid informative speech outline, from brainstorming, to clustering ideas into a coherent speaking outline, to ensuring flow was explored.

Speech Conclusion

The three essential parts of the conclusion—the Bookend Gambit, Recap, and Point B—were highlighted to show how a powerful conclusion can encapsulate the entire speech and reinforce the main message.

We encourage all speakers, whether in public speaking scenarios, boardrooms, or classrooms to employ these outlined strategies to enhance the impact of their informative speeches. Starting with a well-defined Point B, utilizing an effective outline, and crafting a memorable conclusion are foundational elements that ensure your speeches are not only informative but also make the impact you deserve.

Suasive, Inc. is a Silicon Valley-based communication consulting company that offers public speaking classes for organizations and individuals.

To date, we’ve coached over 600 IPOs and helped individuals in some of the world’s largest companies including Netflix , eBay , Sonos , Lyft , and Freshworks .

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Informative speech examples

4 types of informative speeches: topics and outlines

By:  Susan Dugdale  | Last modified: 08-05-2023

The primary purpose of an informative speech is to share useful and interesting, factual, and accurate information with the audience on a particular topic (issue), or subject.

Find out more about how to do that effectively here. 

What's on this page

The four different types of informative speeches, each with specific topic suggestions and an example informative speech outline: 

• description
• demonstration
• explanation

What is informative speech?

• The 7 key characteristics of an informative speech

We all speak to share information. We communicate knowledge of infinite variety all day, every day, in multiple settings.

Teachers in classrooms world-wide share information with their students.

Call centers problem solve for their callers.

News outlets (on and offline) issue reports on local, national and international events and issues, people of interest, weather, traffic flow around cities...

Health care professionals explain the treatment of addictive behaviors, the many impacts of long Covid, the development of new treatments...

Specialist research scientists share their findings with colleagues at conferences.

A pastry chef demonstrates how to make perfect classic croissants.

The range of informative public speaking is vast!  Some of us do it well. Some of us not so well - largely because we don't fully understand what's needed to present what we're sharing effectively. 

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The key characteristics of an informative speech

So, what are the key characteristics or essential elements, of this type of speech? There are seven.

1. Objectivity

The information you give is factual, neutral and objective. You make no attempt to persuade or push (advocate) a particular viewpoint.

Your personal opinions: feelings thoughts, or concerns about the topic you're presenting are not given. This is not a persuasive speech.

As an example,  here's an excerpt from a Statistics Department report on teenage births in New Zealand - the country I live in.

Although it's a potentially a firecracker subject: one arousing all sorts of emotional responses from outright condemnation of the girls and their babies to compassionate practical support, the article sticks to the facts. 

The headline reads: "Teenage births halved over last decade"

"The number of teenage women in New Zealand giving birth has more than halved over the last decade, Stats NZ said today.

There were 1,719 births registered to teenage women (those aged under 20 years) in 2022, accounting for around 1 in every 34 births that year. In 2012, there were 3,786 births registered to teenage mothers, accounting for around 1 in every 16 births that year."

For more see: Statistics Department NZ - Teenage births halved over last decade 

You present your information clearly and concisely, avoiding jargon or complex language that may confuse your audience.

The candidate gave a rousing stump speech , which included a couple of potentially inflammatory statements on known wedge issues .

If the audience is familiar with political jargon that sentence would be fine. If they're not, it would bewilder them. What is a 'stump speech' or a 'wedge issue' ?

Stump speech: a candidate's prepared speech or pitch that explains their core platform.

Wedge issue: a controversial political issue that divides members of opposing political parties or the same party.

For more see: political jargon examples

3. Relevance

The content shared in your speech should be relevant and valuable. It should meet your audience's needs or spark their curiosity.

If the audience members are vegetarians, they're highly unlikely to want to know anything about the varying cuts of beef and what they are used for.

However, the same audience might be very interested in finding out more about plant protein and readily available sources of it.  

4. Organizational pattern

The speech should have a logical sequential structure with a clear introduction, body, and conclusion.

If I am giving a demonstration speech on how to bake chocolate chip cookies, to be effective it needs to move through each of the necessary steps in the correct order.

Beginning with how to spoon the mixture on to the tray, or how to cool the cookies on a wire rack when you've taken them out of the oven, is confusing.   

5. Research and credibility

Informative speeches are based on thorough research and reliable sources to ensure accuracy and credibility. And sources need to be properly cited.

My friend told me, my mother says, or I saw it on Face Book is neither authoritative nor enough. ☺

Example: My speech is on literacy rates in USA. To be credible I need to quote and cite reputable sources.

• https://www.apmresearchlab.org/10x-adult-literacy
• https://www.thinkimpact.com/literacy-statistics/

6. Visual aids

Slides, charts, graphs, or props are frequently used to help the audience fully understand what they're being told.

For example, an informative speech on the rise and fall of a currency's daily exchange rate is made a great deal easier to follow and understand with graphs or charts illustrating the key points.

Or for a biographical speech, photos of the person being talked about will help hold the attention of your audience.  

7. Effective delivery

To be effective your speech needs to be delivered in a way that captures and hold the audience's attention. That means all aspects of it have been rehearsed or practiced. 

If you're demonstrating, you've gone through every step to ensure you have the flow of material right.

If you're using props (visual aids) of any sort you've made sure they work. Can they be seen easily? Do they clearly illustrate the point you're making?

Is your use of the stage (or your speaking space) good? Does your body language align with your material? Can your voice be heard? Are you speaking clearly? 

Pulling together a script and the props you're going to use is only part of the task of giving a speech. Working on and refining delivery completes it.

To give a successful speech each of these seven aspects needs to be fine-tuned: to hook your audience's interest, to match their knowledge level, your topic, your speech purpose and, fit within the time constraints you've been given.

Types of informative speeches

There are four types of informative speeches: definition, description, explanation and demonstration. A speech may use one, or a mix of them.

1. Informing through definition 

An informative speech based on definition clearly, and concisely, explains a concept * , theory, or philosophy. The principal purpose is to inform the audience, so they understand the main aspects of the particular subject being talked about.

* Definition of concept from the Cambridge dictionary - an  abstract principle or idea 

Examples of topics for definition or concept speeches

A good topic could be:

• What is global warming?
• What are organics?
• What are the core beliefs of Christianity?
• What is loyalty?
• What is mental health?
• What is modern art? 
• What is freedom?
• What is beauty?
• What is education?
• What are economics?
• What is popular culture?

These are very broad topic areas- each containing multiple subtopics, any of which could become the subject of a speech in its own right. 

Example outline for a definition or concept informative speech

Speech title:.

What is modern art?

- people who want an introductory overview of modern art to help them understand a little more about what they're looking at - to place artists and their work in context 

Specific purpose:

- to provide a broad outline/definition of modern art 

Modern art refers to a broad and diverse artistic movement that emerged in the late 19th and early 20th centuries and continued to develop throughout the 20th century. 

It is characterized by a radical departure from traditional artistic styles and conventions and encompasses a wide range of artistic styles, techniques, and media, reflecting the cultural, social, and technological changes of the time.

Key characteristics or main points include:

• Experimentation and innovation : Modern artists sought to break away from established norms and explore new ways of representing the world. They experimented with different materials, techniques, and subjects, challenging the boundaries of traditional art forms.
• Abstraction : Modern art often features abstract and non-representational elements, moving away from realistic depictions. Artists like Wassily Kandinsky and Piet Mondrian explored pure abstraction, using shapes, lines, and colors to convey emotions and ideas.
• Expression of the inner self : Many modern artists aimed to convey their inner emotions, thoughts, and experiences through their work. This led to the development of various movements like Expressionism (See work of Evard Munch) and Surrealism (See work of Salvador Dali). 
• Rejection of academic conventions : Artists sought to break free from the rigid rules of academic art and embrace more individualistic and avant-garde approaches. For example: Claude Monet, (1840 -1926) Pierre-Auguste Renoir, Édouard Manet
• Influence of industrialization and urbanization : The rapid changes brought about by industrialization and urbanization in the 19th and 20th centuries influenced modern art. Artists were inspired by the dynamics of the modern world and its impact, often negative, on human life. 
• Multiple art movements : Modern art encompasses a wide array of movements and styles, for example Cubism, Futurism, Dadaism, Abstract Expressionism, Pop Art... Each movement brought its own unique perspective on art and society.
• Focus on concept and process : Modern artists began to emphasize the underlying ideas and concepts behind their work, giving greater importance to the creative process itself. 

Modern art should not be confused with contemporary art. While modern art refers specifically to the artistic developments of the early to mid-20th century, contemporary art encompasses art created by artists living and working in the present day. The transition from modern art to contemporary art happened around the late 20th century- 1950s onward.

References:

• mymodernmet.com/abstract artists
• differencess.com/expressionism vs surrealism
• lorimcnee.com/artists who died without recognition
• industrial revolution the influence on art
• mymodernmet.com/important art movements
• theartstory.org/conceptual-art
• Image: The Scream, Edvard Munch  

2. Informing through description

Informing through description means creating detailed, vivid verbal pictures for your audience to make what you're talking about come to life in the minds of those listening which in turn, will make your subject matter memorable.

Examples of good informative speech topics that could be used for descriptive speeches

• How I celebrate Christmas
• My first day at school
• My home town
• A time I feared for my life
• A time when I felt contented and happy

My first car

• An object I find fascinating: lotus shoes, bustles, corsets, panniers (These are historical items of women's clothing.)
• Working from home: the joys, the hazards
• My dream home, job, or holiday
• An event I'll never forget
• The most valuable or interesting thing I own
• Martin Luther King, Benjamin Franklin, President Lincoln... a notable person from the past or present, including someone you may know: a family member, friend or yourself, or a public figure (an artist, singer, dancer, writer, entrepreneur, inventor...)

Example outline for a descriptive informative speech

- to take the audience with me back to the time when we bought our first car and have them appreciate that car's impact on our lives 

Central idea:

Our Austin A50 was a much-loved car

About the car:

- English, Austin A50, 1950ish model - curvy, solid, a matron of cars

Background to purchase:

• 1974 - we were 20 and 21 - young and broke
• The car cost $200 - a lot of money for me at that time. I raided my piggy bank to buy it.
• It was a trade up from the back of the motorbike - now I could sit side by side and talk, rather than sit behind and poke my husband, when I wanted to say important things like, 'Slow down', or 'I'm cold'. The romance of a motorbike is short-lived in winter. It diminishes in direct proportion to the mountain of clothes needing to be put on before going anywhere - coats, scarf, boots, helmet... And this particular winter was bitter: characterized by almost impenetrable grey fog and heavy frosts. It was so cold the insides of windows of the old house we lived in iced up.
• It was tri-colored - none of them dominating - bright orange on the bonnet, sky blue on the rear doors and the roof, and matt black on the front doors and the boot. (Bonus - no one would ever steal it - far too easily identified!)
• The chrome flying A proudly rode the bonnet.
• The boot, (trunk lid) was detachable. It came off - why I can't remember. But it needed to be opened to fill the tank, so it meant lifting it off at the petrol station and leaning it up against the boot while the tank filled, and then replacing it when done.
• There were bench seats upholstered in grey leather (dry and cracked) front and back with wide arm rests that folded down.
• The windows wound up and down manually and, in the rear, there were triangle shaped opening quarter-windows.
• The mouse-colored lining that had been on the doors and roof was worn, torn and in some patches completely missing. Dust poured in through the crevices when we drove on the metal roads that were common where we lived.
• It had a column gear change - 4 gears, a heater that didn't function, proper old-school semaphore trafficators indicators that flicked out from the top of the door pillars and blinked orange, a clutch that needed a strong push to get it down, an accelerator pedal that was slow to pick up and a top speed of around 50 mph. 

Impact/benefits:

We called her Prudence. We loved, and remember, her fondly because:

• I was taught to drive in her - an unforgettable experience. I won the bunny hopping record learning to coordinate releasing the clutch and pressing down on the accelerator. Additionally, on metal roads, I found you needed to slow before taking corners. Sliding on two wheels felt precarious. The bump back down to four was a relief.  
• We did not arrive places having to disrobe - take off layers of protective clobber.
• We could talk to each without shouting and NOW our road trips had a soundtrack - a large black portable battery driven tape player sat on the back parcel shelf blasting out a curious mix of Ry Cooder, Bach, Mozart's Flute Concerto, Janice Joplin... His choice. My choice. Bliss.
• My father-in-law suggested we park it down the street rather than directly outside his house when we visited. To him Prudence was one eccentricity too many! An embarrassment in front of the neighbors. ☺
• austinmemories.com/styled-33/styled-39/index.html
• wikipedia.org/Austin_Cambridge
• archive.org/1956-advertisement-for-austin-a-50

3. Informing through demonstration

Informing through demonstration means sharing verbal directions about how to do a specific task: fix, or make, something while also physically showing the steps, in a specific chronological order.

These are the classic 'show-n-tell', 'how to' or process speeches.

Examples of process speech topics:

• How to bake chocolate chip cookies
• How to use CPR (cardiopulmonary resuscitation) correctly
• How to prepare and plant a tub of vegetables or flowers
• How to read a topographic map
• How to make a tik-tok reel
• How to knit a hat

How to brainstorm material for a speech

For literally  100s more demonstration topic ideas

A demonstrative informative speech outline example

To demonstrate the brainstorming process and to provide practical strategies (helpful tips) for freeing and speeding up the generation of ideas

Main ideas:

Understanding brainstorming - explanation of what brainstorming is and its benefits

Preparing for brainstorming - the starting point - stating the problem or topic that needs brainstorming, working in a comfortable place free from distractions, encouraging open-mindedness and suspension of judgment.

Techniques for brainstorming : (Show and tell on either white board or with large sheets of paper that everyone can see) mind mapping, and free writing. Take topic ideas from audience to use.

Example : notes for maid of honor speech for sister

Benefits : Demonstrate how mind maps can help visually organize thoughts and connections, how free writing allows ideas to flow without stopping to judge them

Encourages quantity over quality - lots of ideas - more to choose from. May generate something you'd never have thought of otherwise.

Select, refine, develop (show and tell) 

For more see: brainstorm examples

4. Informing through explanation 

Informing through explanation is explaining or sharing how something works, came to be, or why something happened, for example historical events like the Civil War in the United States. The speech is made stronger through the use of visuals - images, charts of data and/or statistics.

Examples of explanatory informative speech topics

• How did the 1919 Treaty of Versailles contribute to the outbreak of World War Two?
• What led to The American Civil War (April 12, 1861 – May 26, 1865)?
• Why is there an increase in type two diabetes and problems associated with obesity in first world countries, for example, in UK and USA?
• How do lungs work?
• What causes heart disease?
• How electric vehicles work?   
• What caused the Salem witch trials?
• How does gravitation work?
• How are rainbows formed?
• Why do we pay taxes?
• What is cyberbullying? Why is it increasing?

Example explanatory informative speech outline

The Treaty of Versailles: how did it contribute to the outbreak of World War Two

- to explain how the Treaty of Versailles (1919) was a significant causal factor leading up World War two

Central ideas:

Historical context : World War One, 'the war to end all wars' ended in 1918. The Allied Powers: USA, UK, France, Italy and Japan, met in Paris at the Paris Peace Conference 1919 to work out the details and consequences of the Treaty of Versailles, which would impact the defeated Central Powers, principally Germany. 

These included:

• territorial boundary changes which stripped Germany of land in Europe, and established new nations - e.g. Poland and Czechoslovakia
• military restrictions - the disarmament of the German military, restrictions on weapons and technology, demilitarization of the Rhineland
• reparations - demands that they were unable to meet, plus being forced to accept a "war guilt" clause (Article 231) had an enormous impact, economically and psychologically. The country plunged into deep recession - albeit along with many other countries. (The Great Depression 1929-1939 which ended with the beginning of World War Two.)

The League of Nations - The League of Nations was an international diplomatic group developed after World War I as a way to solve disputes between countries before they erupted into open warfare. Despite being active in its set up, USA refused to join it - a stance that weakened its effectiveness.

Controversies within Germany: Public anger and resentment, plus political instability as result of reparations, territory loss and economic hardships

Controversies with Treaty partners: The Treaty's perceived fairness and effectiveness: Italy and Japan felt their settlements were inadequate compared to what had been taken by UK, USA and France.

The rise of 'isms'   Simmering discontent eventually emerged as the rise of Fascism in Italy, Nazism in Germany and Statism (a mix of nationalism, militarism and “state capitalism”) in Japan.

Expansionist Nationalism Spread of expansionist nationalism - a state's right to increase its borders because it is superior in all ways. Therefore, Hitler was 'right' to take back what had previously been regarded as German territory (Czechoslovakia and Austria), and to go after more, all the while goading the Allied Powers to act. When his armies went into Poland, Britain declared war against Germany - 21 years after the end of the last.

• history.com/treaty-of-versailles-world-war-ii-guilt-effects
• tinyurl.com/Treaty-of-Versailles
• Image:  tinyurl.com/signing-Treaty-of-Versailles

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Delivering an informative speech: 7 key tips every speaker should follow

• Filed under: Public speaking tips and tricks , Speaking tips , Speech delivery

Delivering an informative speech seems somehow easier than giving a big sales pitch or giving a speech at a conference.

There are all sorts of speeches in the world that seem difficult ( persuasive , impromptu , etc.), and therefore giving an informative speech seems like a piece of cake.

However, here’s the challenge. If you’re trying to communicate with people, it’s not about the information coming out of your mouth and it’s not necessarily about the information on the PowerPoint slides. Mostly, it’s about the information your audience understands and can remember.

So, never lose sight of that. You’ve got to really figure out how can you convey this information.

Table of Contents

How do you deliver an informative speech?

Here is a brief overview of what you should keep in mind in order to deliver a great speech.

Additional reading:

• How to deliver a ceremonial speech? A Full Guide
• How to Give an Award Acceptance Speech?

What is the purpose of an informative speech?

Now, tet’s dive in and see how to get your audience to understand you and to remember your message(s).

#1 The main purpose of an informative speech is to be Memorable

So, here’s the dirty little secret: It’s incredibly easy to give an informational speech.

BUT: It’s much harder when a transfer of information, from your brain into the brains and memories of the audience, is required.

That’s why your focus should not just be giving a speech, but also giving an effective informational speech.

So, you need to remember that the main goal of your speech is to deliver your message as clearly as possible and to be memorable. Your audience wants to know exactly what information you have.

How do you write a good informative speech?

The good news is that you don’t have to be wildly entertaining while delivering an informational speech. Remember:

• You’re not the comedian for the night.
• You don’t have to be incredibly charming during your speech
• You’re not the master of ceremonies

Nevertheless, we still need a specific goal for this speech.

#2 Brainstorm all the ideas you want to communicate

I do not recommend that you sit down and just try to type a 20-page speech. For some people, it’s easier to sit back, relax and have a notepad. You may want to take notes on your phone or tablet. It doesn’t really matter.

But rather than thinking in terms of entire paragraphs and flow, brainstorm ideas that you should be able to communicate in 10 seconds, or less 10 words or less.

Recommended books

How to Deliver a TED Talk: Secrets of the World's Most Inspiring Presentations

Jeremy Donovan

Resonate: Present Visual Stories that Transform Audiences

Nancy Duarte

Confessions of a Public Speaker

Scott Berkun

Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds

Carmine Gallo

The Checklist Manifesto: How to Get Things Right

Atul Gawande

The First 20 Hours: How to Learn Anything... Fast!

Josh Kaufman

Just start brainstorming on every idea on your topic that you might want to communicate to the audience.

Some things to remember:

• Don’t check things out
• Don’t scrutinize
• Don’t be critical
• Dump it all out there

#3 Isolate the ideas you want people to remember

After brainstorming, you have to figure out the messages you want to communicate in this informational speech.

Therefore, usually, it takes a lot of time to isolate the ideas, messages, and information you want people to understand and remember.

Next, figure out now how to make this information memorable.

It’s just this basic, low-level goal of trying to communicate information in a way that people can digest.

#4 No more than five key points for the speech

An exercise for you: think of the best speaker you’ve seen give an speech in the last few years.

If you had to recall, how many numbers, facts or bits of information do you remember?

I’ve asked this question for years and quite often people don’t remember anything, or they remember two or three points. Occasionally, someone will remember five ideas or five bits of information from the best speaker.

That’s the main reason I am suggesting to keep your speech focused on no more than five key points of information.

#5 Avoid providing too much information

The biggest problem most people have when they’re giving speeches is they give away too much information. They just throw it all out there and try to talk about an hour’s worth of information for 20 minutes.

This kind of speech is abstract and disconnected.

Since there are no examples, no case studies and no stories, nobody remembers anything.

• How to write a speech: 20 good and effective tips
• How to Outline a Presentation: A Complete Guide From a Pro

How to prepare for an informative speech?

#6 practice your speech and practice with the video camera.

In order to figure out whether your speech is any good  – and whether you can deliver it properly – it is important to practice. The less time you prepare and practice, the greater the probability that no one will listen to and retain what you have to say.

Practice in front of a video camera

The best way to see how you look and sound is to practice in front of a video camera. If you are a bit lazy and skip that part then there’s an excellent chance you’re never going to improve.

The best thing about practicing in front of a video camera is that, unlike your friends, it does not kill you with kindness by saying, “Hey, best speech ever!” It gives you honest feedback about what to improve.

Here are some tips regarding how to practice your speech in front of a video camera:

• Watch yourself and write down everything you liked about your first try
• Write down everything you didn’t like about this speech
• If you finished, do it again, and this time, try to avoid the mistakes you wrote down earlier.
• Keep practicing until you are satisfied with what you see and hear

If you do this, you’re going to be in good shape.

• Prepared speech: 10 effective tips on how to practice a speech
• How to be comfortable in front of a video camera? 14 great tips

#7 Test your speech beforehand

The good news about informational speeches is that they are very easy to test, whether it works or not.

Send your video to a couple of people

Now, if you’ve done what I’ve asked thus far, I want you to take that last video that you’re proud of and send it to three or four people who are similar to the audience you’ll be speaking to in real life. Ask them to watch it once and to call you right away.

Ask them to tell you the messages they remember from the speech

Ask them, “Tell me…what messages do you remember from my speech? What are the main takeaways?”

It’s completely irrelevant whether or not they liked your speech or found you charismatic or charming. You’re simply trying to figure out if they retained the information.

Did they throw back in your face those five ideas that were important (at least at some conceptual level)?

If so, congratulations! You are five for five and that’s a one hundred present success rate. There’s not a professional speaker in the entire world who can ever do better than that.

If they don’t remember your message(s), you have failed

However, if they remember only a couple of those messages (or none) and they’re just telling you, “You’re great and fantastic,” that means you failed.

That means you now have empirical evidence that the way you conveyed the information in your presentation didn’t work.

You need to take your speech, tear it up, throw it away and start again. If your audience doesn’t remember your messages, it’s not their fault – it is your fault.

Final words about delivering an informational speech

I am sure that if you follow these tips about how to give an effective speech, you will deliver a great speech in the future.

What I hope you really took away is the idea that it’s not about what comes out of your mouth or even if you have great eye contact. It’s about whether or not people understand and remember the information you are trying to convey.

You’re going to really use your judgment to figure out one of the handfuls of ideas that this audience really has to know, and then spend your time making it more understandable and memorable with examples, case studies, and stories.

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• Tags: Impromptu speaking , Impromptu talk , Prepare a speech , Prepared speech , Public presentation , Speech preparation process , Speech tips , Speech writing tips , Unprepared speech , Unprepared speech topics , Writing a speech

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I have been teaching and blogging about public speaking since spring 2007. Here, I am sharing the wisdom of how to cope in different public speaking situations.

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