Business Plan Template.
While your company’s goals might be crystal clear in your head, going in without a formal business plan could make things tricky. If the idea of creating one seems daunting, don’t worry. With a free business plan template, you can be up and running in no time.
Discover more about how to create your ideal business plan and download free templates to get started here.
Download Your Free Business Plan Template.
Download your own free business plan template and jump right into planning your next venture. You can download a free business plan template with Adobe.
Edit templates using Acrobat.
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What you'll learn:
• What is a Business Plan?
• Why is a Business Plan important?
• How to Write a Business Plan.
• Download Your Free Business Plan Template.
What is a Business Plan?
Business plans define core business objectives and the strategies to achieve them, in the form of a written document. They’re key for all types of businesses - whether they’re small and medium-sized businesses (SMEs), start-ups or individual entrepreneurs.
Generally, a straightforward and simple business plan template can be divided into the following five sections:
- Executive summary
- Business description and structure
- Market analysis and strategies
- Organisation and management
- Financial documents.
Why is a Business Plan important?
A good business plan can be a vital tool, as it can act as a guide through each stage of starting your company. When you’re lost, it can be your compass to get back to the right track and help you and your team realign with the original vision. Think of it as a map pointing you from now to the future.
It can also be a helpful document for the relevant external parties, such as investors or lenders.
Here are some key benefits:
- Outline and Clarify Goals . Using a business plan template can help you to define and set goals, helping you to easily pitch them when required. It can serve as an excellent touchstone, too.
- Identify Issues . By clearly outlining plans ahead of time, you may be able to identify issues early - whether in the planning stage or based on the reality of deliverables versus the plan.
- Secure Financing . Being able to confidently lay out your goals, analysis, forecasted spending, personnel requirements and business structure is a great way to build confidence and potentially secure financing.
- Measure Progress . By comparing progress against your goals, you can get a sense of a project’s timescale and forecast for any potential disruptions or changes. This means you can stay on track and better adapt to any unknowns. It may help you plan for the future, too.
How to Write a Business Plan.
Building upon a business plan template may seem daunting - but when you break it down, it’s no more intimidating than planning a trip. Just like a holiday, it requires preparation and organisation, but can be exciting. It’s a chance to see all your ideas come together into something coherent and actionable.
Important Sections to Include in Your Business Plan Template.
- Business, Products and Key Objectives . This lets you set an overall scope for your business plan and serves as a fundamental part of your company.
- Target Market and Competition . Analysing your target market and competition lets you make informed business decisions and can help to justify your plan.
- Sales and Marketing Plans . Detailing your sales and marketing plans can help you to arrange KPIs in the future and show how you’re utilising the data from your market research.
- Operational Plans . This section details the day-to-day running of your business, giving an in-depth outline of strategies for specific teams or supply chains.
- Personnel Structure . Writing a personnel structure gives you a sense of key responsibilities and requirements within the wider business. This can be an excellent place to take note of the skills that roles might require, what you already have and what you might need.
- Financials . Breaking down the operational costs and funding required for your business can help you to set future goals and secure backing if required.
Having a PDF printable business plan template makes things easier when it comes time to format, print and share it with potential stakeholders. If you want to change the file format of your business plan, you can easily convert PDF to Word and back again.
Sharing your business plan as a PDF also allows for easy collaboration, with no subscription required and the ability to add comments, highlights and notes with our free online PDF editor tool .
Top Tips for Your Business Plan.
Writing a business plan template is easier with these top tips, so you can get off to a smooth start - whatever your project.
- Be Realistic . Being realistic about your business plan means you can make informed decisions and will have minimal friction as the project progresses.
- Understand Your Market . By demonstrating an understanding of your market, you can better inform decisions and plan. It also makes your vision an easier sell.
- Keep it Concise . Don’t waffle on or obscure important facts in jargon. If you want to add additional detail, create an appendix to expand on areas.
- Stay Professional . This is key, as your business plan serves as a reference point both for internal operations and potential business.
- Review Your Business Plan . During the process of creating a business plan, certain details may change and mistakes can be made. Review your plan to ensure everything is correct and to double-check if anything needs to change with any new information during the process. You can easily edit business plans in PDF with Adobe Acrobat PDF editor online .
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Simple Business Plan Templates
By Joe Weller | April 2, 2020
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In this article, we’ve compiled a variety of simple business plan templates, all of which are free to download in PDF, Word, and Excel formats.
On this page, you’ll find a one-page business plan template , a simple business plan for startups , a small-business plan template , a business plan outline , and more. We also include a business plan sample and the main components of a business plan to help get you started.
Simple Business Plan Template
Download Simple Business Plan Template
Word | PDF
This simple business plan template lays out each element of a traditional business plan to assist you as you build your own, and it provides space to add financing information for startups seeking funding. You can use and customize this simple business plan template to fit the needs for organizations of any size.
One-Page Business Plan Template
Download One-Page Business Plan Template
Excel | Word | PDF | Smartsheet
Use this one-page business plan to document your key ideas in an organized manner. The template can help you create a high-level view of your business plan, and it provides easy scannability for stakeholders. You can use this one-page plan as a reference to build a more detailed blueprint for your business.
For additional single page plans, take a look at " One-Page Business Plan Templates with a Quick How-To Guide ."
Simple Fill-in-the-Blank Business Plan Template
Download Simple Fill-in-the-Blank Business Plan Template
Use this fill-in-the-blank business plan template to guide you as you build your business plan. Each section comes pre-filled with sample content, with space to add customized verbiage relevant to your product or service.
For additional free, downloadable resources, visit " Free Fill-In-the-Blank Business Plan Templates ."
Simple Business Plan for Startup
Download Startup Business Plan Template — Word
This business plan template is designed with a startup business in mind and contains the essential elements needed to convey key product or service details to investors and stakeholders. Keep all your information organized with this template, which provides space to include an executive summary, a company overview, competitive analysis, a marketing strategy, financial data, and more. For additional resources, visit " Free Startup Business Plan Templates and Examples ."
Simple Small-Business Plan Template
Download Simple Small-Business Plan Template
This template walks you through each component of a small-business plan, including the company background, the introduction of the management team, market analysis, product or service offerings, a financial plan, and more. This template also comes with a built-in table of contents to keep your plan in order, and it can be customized to fit your requirements.
Lean Business Plan Template
Download Lean Business Plan Template
This lean business plan template is a stripped-down version of a traditional business plan that provides only the most essential aspects. Briefly outline your company and industry overview, along with the problem you are solving, as well as your unique value proposition, target market, and key performance metrics. There is also room to list out a timeline of key activities.
Simple Business Plan Outline Template
Download Simple Business Plan Outline Template
Use this simple business plan outline as a basis to create your own business plan. This template contains 11 sections, including a title page and a table of contents, which details what each section should cover in a traditional business plan. Simplify or expand this outline to create the foundation for a business plan that fits your business needs.
Simple Business Planning Template with Timeline
Download Simple Business Planning Template with Timeline
Excel | Smartsheet
This template doubles as a project plan and timeline to track progress as you develop your business plan. This business planning template enables you to break down your work into phases and provides room to add key tasks and dates for each activity. Easily fill in the cells according to the start and end dates to create a visual timeline, as well as to ensure your plan stays on track.
Simple Business Plan Rubric Template
Download Simple Business Plan Rubric
Once you complete your business plan, use this business plan rubric template to assess and score each component of your plan. This rubric helps you identify elements of your plan that meet or exceed requirements and pinpoint areas where you need to improve or further elaborate. This template is an invaluable tool to ensure your business plan clearly defines your goals, objectives, and plan of action in order to gain buy-in from potential investors, stakeholders, and partners.
Basic Business Plan Sample
Download Basic Business Plan Sample
This business plan sample serves as an example of a basic business plan that contains all the traditional components. The sample provides a model of what a business plan might look like for a fictional food truck business. Reference this sample as you develop your own business plan.
For additional resources to help support your business planning efforts, check out “ Free Strategic Planning Templates .”
Main Components of a Business Plan
The elements you include in your business plan will depend on your product or service offerings, as well as the size and needs of your business.
Below are the components of a standard business plan and details you should include in each section:
- Company name and contact information
- Website address
- The name of the company or individual viewing the presentation
- Table of Contents
- Company background and purpose
- Mission and vision statement
- Management team introduction
- Core product and service offerings
- Target customers and segments
- Marketing plan
- Competitive analysis
- Unique value proposition
- Financial plan (and requirements, if applicable)
- Business and industry overview
- Historical timeline of your business
- Offerings and the problem they solve
- Current alternatives
- Competitive advantage
- Market size
- Target market segment(s)
- Projected volume and value of sales compared to competitors
- Differentiation from competitors
- Pricing strategy
- Marketing channels
- Promotional plan
- Distribution methods
- Legal structure of your business
- Names of founders, owners, advisors, etc.
- Management team’s roles, relevant experience, and compensation plan
- Staffing requirements and training plans
- Physical location(s) of your business
- Additional physical requirements (e.g., warehouse, specialized equipment, facilities, etc.)
- Production workflow
- Raw materials and sourcing methods
- Projected income statement
- Projected cash flow statement
- Projected balance sheet
- Break-even analysis
- Charts and graphs
- Market research and competitive analysis
- Information about your industry
- Information about your offerings
- Samples of marketing materials
- Other supporting materials
Tips for Creating a Business Plan
It’s easy to feel overwhelmed at the thought of putting together a business plan. Below, you’ll find top tips to help simplify the process as you develop your own plan.
- Use a business plan template (you can choose from the variety above), or refer to the previous section to create a standard outline for your plan.
- Modify your outline to reflect the requirements of your specific business. If you use a standard business plan outline, remove sections that aren’t relevant to you or aren’t necessary to run your business.
- Gather all the information you currently have about your business first, and then use that information to fill out each section in your plan outline.
- Use your resources and conduct additional research to fill in the remaining gaps. (Note: It isn’t necessary to fill out your plan in order, but the executive summary needs to be completed last, as it summarizes the key points in your plan.)
- Ensure your plan clearly communicates the relationship between your marketing, sales, and financial objectives.
- Provide details in your plan that illustrate your strategic plan of action, looking forward three to five years.
- Revisit your plan regularly as strategies and objectives evolve.
- What product or service are we offering?
- Who is the product or service for?
- What problem does our product or service offering solve?
- How will we get the product or service to our target customers?
- Why is our product or service better than the alternatives?
- How can we outperform our competitors?
- What is our unique value proposition?
- When will things get done, and who is responsible for doing them?
- If you need to obtain funding, how will you use the funding?
- When are payments due, and when do payments come in?
- What is the ultimate purpose of your business?
- When do you expect to be profitable?
To identify which type of business plan you should write, and for more helpful tips, take a look at our guide to writing a simple business plan .
Benefits of Using a Business Plan Template
Creating a business plan can be very time-consuming, especially if you aren’t sure where to begin. Finding the right template for your business needs can be beneficial for a variety of reasons.
Using a business plan template — instead of creating your plan from scratch — can benefit you in the following ways:
- Enables you to immediately write down your thoughts and ideas in an organized manner
- Provides structure to help outline your plan
- Saves time and valuable resources
- Helps ensure you don’t miss essential details
Limitations of a Business Plan Template
A business plan template can be convenient, but it has its drawbacks — especially if you use a template that doesn’t fit the specific needs of your business.
Below are some limitations of using a business plan template:
- Each business is unique and needs a business plan that reflects that. A template may not fit your needs.
- A template may restrict collaboration with other team members on different aspects of the plan’s development (sales, marketing, and accounting teams).
- Multiple files containing different versions of the plan may be stored in more than one place.
- You still have to manually create charts and graphs to add to the plan to support your strategy.
- Updates to the plan, spreadsheets, and supporting documents have to be made in multiple places (all documents may not update in real time as changes are made).
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