thesis landing page

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How to Create a Simple Landing Page in Thesis That Converts

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One of the most bulletproof ways to convert a visitor into a subscriber or buyer is to direct them to a page that convinces them to become one.

What type of page do you need? You need a landing page, a simple page with few distractions and one main goal.

You’ve likely seen these pages in the blogosphere, but for a real-life example, look no further than the WordPress SEO series on DIYthemes.

When you use Thesis, you can create a squeeze page with ease, but there are a few crucial parts missing from that tutorial and today I’m going to expand on them.

But let’s start from scratch, and I’ll show you how to build a complete landing page system in 4 easy steps.

Step 1: Create The Squeeze Page in WordPress

Firstly, all you need to do is create a regular page in WordPress by going to your admin panel → Pages → Add new . Then, set the headline of the page and the permalink structure. You know, the basics of setting up any type of page.

If you use Thesis, you will see an additional box towards the bottom of the screen editor called SEO Details and Additional Style .

Expand that box and look for the input box towards the bottom that says CSS Class .

For the class name, enter the word landing . For each landing page you create, make sure you do this step and set the body class to landing .

That’s all you’ll need to do for this step. Go ahead and publish the page!

Step 2: Setting Up a Bare-Bones Landing Page in Thesis

For starters, you need to set up the basic template of the landing page (or, strip away all of the distractions from the default theme).

You need to remove the header, sidebar and footer. These elements, by default, have no business being on your landing page and will only distract visitors from the main content.

Now I know that sounds complicated, but by using some of the amazing filters packed into Thesis, it’s a cinch. All you have to do is paste this function into your custom_functions.php file:

To target a certain landing page, you will need to change the page ID to the ID of the page you just created. As this tutorial explains, you can find the page ID by:

…One method of page identification is to hover over the “edit” link in the WordPress > Pages section. In most browsers, the status bar in the lower left will show a URL containing the id: http://YOURSITE.com/wp-admin/post.php?post= 78 &action=edit.

TIP: If you want to create multiple landing pages, you can use an array to target multiple pages. Just replace the first line in the landing_page function with this:

…and change the page IDs accordingly.

Step 3: Adding a Logo + Simple Footer

The code above works great for stripping your theme, but it makes it seem a little too empty. Your site will be left without any branding, and it may confuse visitors and make them think that they left your site.

So, we are going to bring a piece of your header back: the logo. We do not want a navigation menu or any other elements from your header back — apart from the logo. This is done to keep readers on the page, and not have them go elsewhere on your site.

Paste this function under the one we created in the last step:

If you use the Full-Width Framework, use the following code:

If you use the Page Framework, use the following code:

Next is to create a simple footer. All you place in the footer is copyright information, and other legal documents. Again, keeping things simple.

Save and upload custom_functions.php .

4. Adding Some Quick CSS

Luckily, there is only a need for a tiny bit of CSS to put this page all together.

Paste the following into custom.css :

All this code does is resizes the content area so the page is smaller (for readability purposes) and aligns the text in the header, headline area and footer to the center.

It will also remove the background image from the header, so there is not a double logo.

Once you have gone through those 4 quick steps, you should have a more complete landing page system for your site.

Do you already have a nice landing page on your site? Or, have you just created something great by following this tutorial?

In the comments below, feel free to show off a landing page from your blog and tell us at least one thing you are trying to accomplish with it.

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MS Thesis Program Main Page - School of Industrial Engineering - Purdue University

Master's Thesis Program Overview 

The thesis program provides an opportunity for independent research in a given area of Industrial Engineering. Pursuing the thesis option allows a student to extensively probe a topic of interest under the supervision of a faculty supervisor (research advisor). Generally, pursuing a thesis allows for the development of skills in independent research not available through coursework. The thesis option is generally only available for on-campus students. 

Program Highlights

• Two-year Program:  Students take a combination of advanced technical courses, focusing their study on areas of interest, earning a Master of Science in Industrial Engineering.
• Career Catalyzation:  Most graduates enter careers in diverse fields, often on advanced leadership tracks.  

Why Choose a Master's Thesis Degree in Industrial Engineering?

• Increased Employment Opportunities:  A master’s thesis degree is traditionally for students planning to continue in research or academia. Although this program is research-figured,, this program provides students with the technical skills needed in industry, such as decision making, systems engineering, operations, and oral and written communications.
• Increased Earning Potential.  Our alumni self-report that Purdue Industrial Engineering Master’s graduates earn 15% or more than their peers with a Bachelor’s degree.

Why Choose Purdue?

• Field Defining Innovation & Research:  The School of Industrial Engineering has been defining the field and educating future leaders in industrial engineering for 65 years. The graduate program is ranked in the top 10 and the IE on-line degree program is ranked #1 in the nation. Our researchers perform field-defining research that is regarded worldwide for its impact and quality.
• Excellence at Scale : As one of the top 10 engineering graduate programs in the nation, Purdue's College of Engineering is one of the largest and strongest programs in the nation with 13 different schools and departments.
• Affordable Tuition:  Tuition for our program is considerably cost effective compared to other programs.
• Low Cost of Living:  The cost of living in the Greater Lafayette-West Lafayette area is one of the lowest in the nation, with housing rent ranging from 23% to 179% less expensive than competing university cities (numbeo.com). 

Curriculum Requirements

Courses selected for the thesis option are intended to provide depth of study in a particular area of interest. The prerequisites to the program assure a minimal amount of knowledge in the general field of industrial engineering. The curriculum is designed such that the student has broad selectivity over their coursework. Selection of courses should be conducted with the faculty member supervising the research project, to ensure courses taken supplement the research project.

Credit Requirements for a Master's Thesis

Have at least 30 total graduate credit hours, which must include:

• 21 credit hours of course work; at least 12 credit hours must come from IE-listed courses; and,
• 9 credit hours of master’s thesis research credits (IE 69800).

Additional Requirements for a Master's Thesis

• Development of a thesis document meeting all requirements of the faculty and Graduate School; and,
• Successful defense of the thesis through an oral examination to a committee of faculty members;

Plan of Study Requirements for Master's Thesis

Final Examination Guidelines for Master's Thesis

Completion Guidelines for Master's Thesis

Application Requirements

Contact 

[email protected]

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Blog Marketing

21 Landing Page Design Examples & Templates For Inspiration

By Aditya Sheth , Aug 05, 2020

Let’s be honest, redesigning your landing pages is hard. But creating landing pages from scratch is even harder.

Which kind of landing pages are best suited for your industry? What kind of landing page should you create for a specific use case? How do you achieve the delicate balance between great landing page design and copy?

Trust me, I’ve been there and I’ve had the same questions. What’s helped me most in situations like these is looking outward for inspiration.

In this guide, I’m going to share some of the best landing page examples spanning multiple industries and use cases. I’ve also sprinkled in some of Venngage’s landing page wireframe templates so you can start creating your own landing pages right away!

21 Landing page examples for your inspiration

Looking for inspiration to spice up your landing page redesign? You’ve come to the right place. Here are 21 landing page examples & templates to across various industries to help you get started:

• Software Landing Page Examples
• Product Landing Page Examples
• Ecommerce Landing Page Examples
• App Landing Page Examples
• Coming Soon Landing Page Examples
• Consulting and Agency Landing Page Examples
• Ebook Landing Page Examples

1. Software landing page examples

Stripe software landing page.

When it comes to software landing pages, I’ve been left stunned by Stripe’s recent landing page redesign.

Stripe is one of the biggest financial services startups on this planet that prides itself on knowing three things very well: finance, technology, and design.

And their penchant for good design and user experience is reflected on this software landing page:

To be completely objective, their landing page design has plenty of fancy bells and whistles.

I’m talking about the gradient animation which could affect page speed and battery, poor text readability, unclear and small call-to-action (CTA), etc.

Your software landing pages should stay away from any bells and whistles. My advice? Keep it simple.

Monday sign up landing page

On the topic of keeping it simple, minimalist landing page design has so far been one of the most popular graphic design trends in 2020.

Who better to showcase as an example than Monday? Their sign up landing page is clean, minimalist, and easy on the eyes:

Bonus points for the hard-to-miss red CTAs and the auto-scrolling use cases in the hero section that showcase all the ways teams and departments can use Monday.

Venngage software landing page template

If you’re like me and you loved how Monday approached their landing page design, I’ve got a similar software landing page template for you. 

The software landing page below is organized, minimalist, and easy to read. Perfect if you’re a startup that offers a simple and easy-to-use software.

Go ahead and edit this software landing page template right now:

2. Product landing page examples

Transferwise interactive landing page.

Another financial services company on this list? What can I say, Transferwise’s take on the traditional product landing page was too good to ignore. 

Transferwise has quickly become one of the easiest ways to send and receive money abroad and their interactive product landing page example is what made me a customer too:

You can’t really go wrong with a live currency calculator that works both ways and showcases both the conversion breakdown as well as the fees in a no-nonsense way.

The kicker? Their product landing page has multiple CTAs aimed at either educating you, establishing trust and credibility, and most importantly: enticing you to sign up.

If you’re already convinced, all you need to do is click “get started.” Want to learn more? Click the “see what we’re all about” button and an explainer video will pop up.

At the end of the day, their goal is to convert unknown visitors into registers. So the big, bold, and green CTA always takes center stage.

Like I said earlier, I recommend keeping your product landing pages simple.

Your resources could be better spent elsewhere (like figuring out your online marketing strategy) . Especially if you’re a small to medium business or just starting out.

Astra product landing page 

I’ve come across a lot of product landing page examples in my time as a marketer, but I recently happened to stumble upon Astra’s landing page. I instantly knew this was the best product landing page I’ve seen in a while.

But why? For starters, their headline is intriguing yet targets a pain-point all website owners face. Their following subheading paints a “what-if” scenario that further agitates this pain.

Astra concludes with a CTA that positions them as a solution aimed at helping any website owner secure their website in three mins which are both hyper-specific and time-bound.

Not only that, but they’ve also done a great job listing down the biggest companies using Astra to assure potential customers that they’re in good company:

Venngage product landing page template

Here’s an actual product landing page template our designers came up with that you can tinker with and customize to your liking. 

This landing page template comes with all the standard elements like the hero section, how it works, multiple CTAs, and social proof in the form of customer testimonials.

If you’re selling any form of software or physical product, this versatile product landing page template is your best bet:

Pro Tip: Worried your landing page designs won’t look on brand? With our My Brand Kit feature you can apply your company branding to all your designs (including our landing pages) instantly.  Import your brand colors , logos and fonts and apply them to any design with one-click. It’s that simple. Learn more about Brand Kit here.

3. Ecommerce landing page examples

Casper ecommerce landing page .

Another example of landing page design done right comes from mattress wizards Casper.

The headline makes an audacious claim that hooks the visitor right in, the unique selling proposition is enticing and the use of popular media houses as social proof adds credibility to their offering.

All in all a simple structure, elegant design and persuasive messaging makes Casper’s landing page design one of the best in the ecommerce space:

Pro Tip: If you want to increase landing page conversions, use social proof to your advantage. Featured in TIME Magazine? Received raving testimonials from influencers? Scored a 5/5 rating from customers? Show them off on your landing page.

Dollar shave club viral landing page 

A company known for its genius marketing backed by a no-nonsense attitude, it’s hard to debate the monumental success of Dollar Shave Club’s product launch.

While pretty bare-bones in terms of design when compared to most ecommerce landing page examples, this landing page coupled with their viral video helped Dollar Shave Club land approximately 12,000 new customers in just 48 hours.

Talk about going viral.

While the viral video’s humor and authenticity did the heavy legwork, this ecommerce landing page does everything right–from nailing down the selling proposition to the brilliant use of social proof:

Almost a decade and an acquisition later, the parent company Unilever has opted to go the traditional ecommerce landing page route with Dollar Shave Club:

Venngage ecommerce landing page template

Inspired by the ecommerce landing page examples above, we also created a landing page template you can play around with right now. 

This ecommerce landing page template I shared earlier has a stylish hero section with a contrasting CTA, simple selling proposition in three points, and social proof in the form of media mentions and customer reviews:

4. App landing page examples

Hopper app landing page.

Hopper is a popular travel app with an in-app user experience that is the best I’ve ever had.

But let’s stick to the topic of landing pages here. Hopper’s app landing page is simple, easy-to-read, and filled with playful icons, dreamy illustrations, and minimal use of text.

What’s most unique about this mobile app landing page is no matter if you use your desktop or smartphone browser, they’ll always redirect you with a link to download their mobile app.

And when I experienced their mobile app for the first time, I understood their reasoning:

AnyList mobile app landing page

If you’ve been paying attention, you’ll notice a lot of mobile app landing pages tend to be minimalist in nature both in terms of content as well as copy. 

The biggest reason for this is simple: your visitors are probably searching for your mobile app on their mobile devices. With limited screen real estate, you have to make every word count.

The grocery list app AnyList doesn’t overcomplicate things and instead follows the traditional app landing page design very well.

Minimal copy (often a few lines at most), a high-res image of the app in-action followed up by download links to their apps–it really can’t get more straightforward than this.

AnyList is proof that when it comes to app landing pages, sometimes boring can be better:

Source  

Venngage app landing page template

To help you bring your app idea to life, we’ve created our own mobile app landing page templates in-house based on the app landing page designs we’ve seen across the interwebs. 

For starters, this mobile app landing page template comes equipped with fancy yet visually-arresting illustrations as well as multiple but strategically scattered CTAs:

Prefer something much more basic? Our designers have even created an above the fold version of an app landing page that includes a headline, description, app image as well as download links:

5. Coming soon landing page examples

Playdate coming soon landing page.

Coming soon landing pages are perfect for announcing a new product or service you’re working on. They also come in handy for validating new business ideas. 

Panic Inc. used a coming soon landing page for their new product. Their goal? Create a buzz around the launch of their new handheld gaming console: Playdate.

Now, this isn’t the traditional landing page structure you’ve seen repeated so far in this post. The focus for this coming soon landing page is the content . 

It reminds me of a long sales letter. The key difference in Playdate’s case is that it feels more like a conversation and less like a sales letter.

And with sleek landing page design, beautiful product images, and a simple CTA to be notified when they launch, it’s hard to debate what all the hype is about:

Brainfood pre-launch app landing page 

Here’s some more coming soon landing page design inspiration for you. It comes from the bright minds behind Brainfood.

Above the fold , Brainfood focuses on only three elements:

• Headline: Crisp and easy to understand selling proposition. Minus the buzzwords.
• Hero image: Showcasing the app in action with an explainer video.
• CTA: Tucked away on the top right Inviting users to sign up. 

If you’re a fan of keeping things simple like me, I’m sure you’ll appreciate this coming soon landing page design:

Venngage coming soon landing page template

As I said above, if your goal is to validate a new business idea or create buzz for your new product or service, coming soon landing pages are your best bet.  

The best part? Since they’re typically just above the fold, creating them is fairly easy and straightforward.

If you’re trying to get your startup off the ground, it would be wise to validate your startup idea first. Otherwise, you might end up creating something nobody wants.

Here’s a startup coming soon landing page template you can use to validate if your delivery startup idea is a yay or a nay: 

Announcing a new product or service? Use a coming soon landing page to build ample buzz before you launch. Even if it’s a travel blog you’ve been excited to launch: 

6. Consulting and agency landing page examples

Rob sobers blog landing page.

Among the sheer number of personal blog landing pages out there, the one I will most likely steal for myself comes from marketing consultant Rob Sobers. Sorry, Rob. 

Upon visiting his website, you’re greeted with a simple homepage. Any flashy bells or whistles are absent and this “less is more” approach shines in both his website content and design.

Copy that’s different yet striking, a simple CTA to join his email newsletter and a low-key navigation bar are what I like most about this landing page example:

Pro Tip: If you’re a consultant like Rob, blogging and writing email newsletters definitely help. I’d also recommend experimenting with a few client testimonials and case studies that showcase any past client wins. You can also offer case studies as a free download to website visitors in exchange for their email. More on lead generation later. 

Shortlist agency landing page

While I have a natural bias towards marketing-oriented landing pages, I think you’ll agree with me when I say that Shortlist’s landing page redesign looks better than most sales landing page examples out there.

From a design perspective, muted color palettes, creative use of color gradients and colorful illustrations that pop are what I like about this agency landing page:

From a marketing angle, I’m also a fan of their creative sales copy, the bold red CTA and social proof in the form of brands they’ve worked with.

The bottom line? Optimize each individual element of your landing page design and you’ll come away with a sales landing page that will convince most visitors to hit that big red “let’s talk!” button.

Venngage agency landing page template

If you’re looking to generate leads for your agency or consulting business, you need an agency landing page that not only converts but also achieves a balance between design and copy.

You’re in luck because here’s a learn more sales landing page template that checks all the boxes:

This sales landing page template is different because it asks prospects for their contact details upfront, provides a compelling reason to do so and also includes a phone number so prospects can directly get in touch with you if they have questions.

7. Ebook landing page examples

Unbounce ebook landing page.

If there’s one company on this planet that understands good landing page design, it’s our friends at Unbounce .

Among the plethora of landing pages I’ve seen from Unbounce, this ebook landing page design is crisp, clean and communicates everything you need to know about their ebook and why you should download it:

With this email capture landing page, Unbounce has a simple goal: to generate highly-qualified leads by offering first-time visitors a free ebook as opposed to trying to convert them into a customer the first time (which rarely works).

Marketing for developers ebook landing page

In this landing page example, I love how Justin provides two versions of his digital product: an ebook and an online course to appeal to both readers and viewers in his target audience.

The simple design, long-form sales copy and real customer reviews make this landing page easy to read, persuasive and authentic.

Not only that, in his explainer video Justin briefly explains everything about the program succinctly by first showcasing the pain point and then positioning his program as a solution.

And while this isn’t strictly an ebook landing page example, it does follow the standard ebook landing page design I’m all too familiar with:

The real kicker: Justin is so confident in his program that he offers a free chapter from his ebook so first-time visitors can experience part of his program before making a purchasing decision.

This also helps Justin convert skeptical buyers into potential leads he can offer genuine value to first before he asks for a sale. Talk about a win-win.

Venngage email capture landing page template

As pointed out earlier, you can generate leads in more ways than one. And the process is fairly similar irrespective of whether you’re an agency, consultant or software business.

If you’re feeling overwhelmed or confused, I’d recommend starting small. Create an ebook and offer it as a lead magnet on your email capture landing page to start generating leads. 

Here’s a simple ebook landing page template to get you started:

Once you’ve gotten a feel for how ebooks help with lead generation, start tinkering around with other forms of lead magnets like white papers , infographics and checklists . 

Identify the type of offering that resonates most with your target audience before you start optimizing your landing page. For example, a Fortune 500 executive might be more interested in a white paper instead of a checklist.

Pro Tip: ebooks, white papers and checklists make great lead magnets because they’re easy to create. If you can spend some time and resources, I’d also recommend experimenting with creating an email newsletter or an in-depth industry report to generate higher quality leads. Feeling adventurous? Try hosting a webinar.

What makes a landing page effective?

An effective landing page is like a well-oiled conversion machine. It captures attention, delivers a clear message and compels visitors to take action.

Designing a landing page? Make sure to consider these when building your wireframe:

Prioritize clarity and focus:

• One goal:  Focus on one main goal, like getting people to sign up for a free trial, grab an ebook or buy something.
• Clear value statement:   Place a concise value statement “above the fold” to immediately grab attention and let visitors know exactly what they can gain by staying on the page.

Create compelling content:

• Visual Appeal:  Use high-quality images or videos to connect with your audience and make a big difference by getting them involved.
• Matching headlines & CTAs:  Keep the ad/email CTA and landing page headline consistent to avoid confusion and reassure visitors they’re on the correct page.

Design for easy conversion:

• Strong Call to Action (CTA):  Make sure your CTA button is prominent, easy to understand (e.g., “Download Now” or “Sign Up Today”) and persuasive.
• Simple Forms:  If you’re including landing page forms, only ask for essential information to avoid discouraging visitors from completing them.
• Mobile-friendly Design:  Ensure the landing page looks good and functions flawlessly on all devices such as mobile and tablets.
• Fast loading time: Nobody likes waiting around for a slow website to load. Speed up your landing page load time to keep visitors interested and stop them from bouncing away.

Build trust and persuasion:

• Social Proof:  Share stories from happy customers to help visitors trust your brand more. It shows that others have had a good experience with your product or service.
• Single Offer & CTA:  When you stick to one offer, it’s easier for visitors to make up their minds. Having a clear button or link to click also makes it obvious what they should do next to sign up or buy.

Optimizing for conversions:

• Minimalistic design: Think of your webpage like a map guiding visitors to the main button or link you want them to click. Using space, color and arrows helps direct their attention right where you want it for taking action.
• Test and optimize:  Continuously A/B test different elements on your landing page to see what resonates best with your target audience.

How do you use our landing page templates?

There are plenty of ways you use our landing page templates.  Here are three of them:

• Mockup for your own landing page:  Communicating how your landing pages should look like with designers or engineers can be tricky unless you create a landing page mockup to visualize and communicate your ideas. 
• Raise funding for your startup:  Your startup may not have a homepage yet but that doesn’t mean you can’t raise money. A self-made landing page mockup included in your investor deck  can bring your idea to life and convince investors to back you.
• Win new clients for your agency:  Want to close more deals and make more sales? Focus on show, don’t tell.   Customize a landing page template to show clients what their new landing page could look like if they work with you. Attach it with your proposal or business pitch deck .

For example, this ecommerce landing page is optimized  for driving sales and can be used as a mockup for your final landing page:

This is, however, just one use case. You can also create landing pages to:

• Convert website visitors into trial signups for your software.
• Convince visitors to download your mobile app.
• Sell your digital and physical products online.
• Validate a new business idea before you decide to go all in. 
• Generate fresh leads for your agency or consulting business.

Your turn to create your best landing pages yet

Congratulations, you’ve made it to the end of this guide. Now you have a solid understanding of the best landing page examples that tend to work for various industries and specific use cases. 

As I’ve said, the key to creating landing pages that convert is to mainly get the content and design right. Only then will the conversions follow.

How to make your website REALER • Plain > Pretentious • Faces > Illustrations • Social proof at every opportunity pic.twitter.com/gO4tY3LQWz — Marketing Examples (@GoodMarketingHQ) July 16, 2020

Before you create your landing page, remember these following tips:

• Keep it simple, stupid (KISS): The best landing pages that convert are easy on the eyes and easy to read. 
• Use social proof: New visitors need to trust you before they buy. Eliminate their skepticism by showcasing media mentions, influencer quotes and testimonials from customers just like them. 
• Talk like a human: Less “The AI Visitor Conversion Platform” and more “How Small Brands Sell More Online” Your copy should talk like a human would.
• Don’t repeat yourself (DRY): Landing pages have limited real estate, use it wisely. Hone in on your message and don’t repeat yourself to make sure you communicate the value of your offer effectively. 
• A/B test everything: A/B test your landing pages frequently to identify what works best. Test individual elements like design, copy, selling proposition, CTAs, social proof, and get granular from there.

Lastly, don’t forget to use  cross browser testing tools to ensure your landing pages are compatible across some of the most popular web browsers and operating systems.

Now that you know how to make your own landing page or give your existing landing pages a visual facelift, it’s time to take action.

CREATE A LANDING PAGE

Want to learn more? Here are some more marketing and design content, handpicked for you:

• 7 Tips For Using Visuals to Create Landing Pages That Convert
• Ebook Guide: Templates, Design Ideas, Creation & Publishing
• Website Marketing for Small Businesses: The Ultimate Guide  

3 examples of landing page case studies that inspire trust

A case study should inspire trust that you're the right provider for a specific job. These 3 landing page examples do just that...

Oliver Meakings

A case study is a key part of any B2B sales process, which is why I've put together a list of landing pages for you to draw inspiration from.

These landing pages demonstrate useful techniques that can take your conversion rate to the next level.

Case studies aren't the same as "normal" landing pages, but they have a similar purpose: to convince website visitors that you are the right person/company for the job. And there's nothing more convincing in marketing than somebody finding success with your product.

A good case study takes the reader through a journey; from painful realization of a big problem that lies ahead all the way to overcoming the hurdle.

In the midst of all of that "chaos" is where your product or service comes in, so here are a few ways to help you tell the right stories.

A Few Ways To Write Your Case Study

Case studies don't necessarily have to live on a landing page to be effective, they can also be distributed via PDF files, videos, or even live webinars to capture a specific audience.

When it comes to highlighting a story on a landing page though, the most important thing is to start with the benefits provided and work your way through the challenges.

Remember that you're speaking to a business audience so all they care about is what's in it for them. You have to provide this answer immediately at the top of your case study.

Although this is the first thing the prospect will see, it's not the first one you'll write. The process of getting your case study down is much more treacherous than that. First, you have to ask yourself why...

» Why did the customer go through such lengths to use your product?

The problem is always the biggest factor in a customer's success story. If the product was able to solve it, then the process of getting there was worth it and the money was well-spent.

In most cases, customers will never get there.

Sometimes because the product or service wasn't good enough, other times because they didn't really know what they wanted.

But when they do get on the other side of the fence, that's when a case study is crucial for you to get the most out of the business relationship, and I have some examples to show you.

The 3 Case Study Page Examples I've Picked

For each of the 3 examples you'll see in a moment, there are different ways to convey a similar message—that of success.

That's what a case study is all about, it's where customers are celebrated for being the "hero" in the story and your product being the means to an end. The elements of a good case study landing page are:

• A banner image at the top that recaps the entire story in a quick summary for the reader to understand whether they'd like to go through with the entire article
• Quick benefits below the main banner with information on what the customer was able to achieve after going through the "trouble" of implementing the solution
• Some high-level information on the type of business the customer runs like the industry they operate in and the size of their company compared to target market
• The complete story of how a customer first realized they had a problem and then identified your product or service as a potential solution leading to success

All these elements must be included for a case study that inspires trust. Fancy design isn't as important here as sending the message of success across using a real-life example.

Example of Case Study #1: Miro's Thoughtful Formatting

There's no denying that Miro has one of the most beautifully-intricate visual identities I've come across, so it's good to see that they're passing that effort onto their case studies as well.

Miro is a collaborative software most known for its digital whiteboard, where customers can conduct brainstorming sessions and store some of their most important Eureka moments.

Essentially, it's a place where team members go to "throw it all out on the table" and then start putting the pieces together.

It's a wonderful tool that has a unique angle on collaboration.

Upwork saw an opportunity to use the tool in a way that would help them fully-embrace design thinking as part of their culture and thus requiring a complete organizational restructuring across multiple departments.

Miro beautifully illustrates the complexity of the situation by pairing it with a sleek profile of the company and the type of business they run.

Addressing the problem is only one part of the equation though; they go as far as to highlight what design thinking is with beautiful cards right below the fold not only guiding you through the journey of Upwork but also educating you on the topic itself which coincidentally is exactly what Miro is strong at: helping teams foster innovation via collaborative effort.

In just two visual steps, Miro has given us a lot of information to work with, and now I'm left wondering: "Was Upwork ultimately able to deploy their design thinking approach?"

That's when Miro fills in the context from within Upwork's culture, making it clear that this was a big shift for them and that if they wanted to do it, they'd have to be aligned in full.

The reason why I'm putting this landing page first is that it screams trust; from the thoughtfully-placed quotes to the authoritative sources, Miro knows exactly what they're trying to achieve with this case study and they execute it almost with surgical precision.

What's even better is that, being a software tool, Miro can embed their own solution within the case study itself, making the experience that much more compelling.

Of course, not everybody will be able to afford creating a software suite as complex as Miro's just to make their case study stand out, but I just think it's absolutely brilliant. The problem with case studies is that they are often boring, uninspired chunks of text that don't say anything other than:

"We did this for customer A so you should buy our product."

Miro flips that coin by focusing on Upwork's problem first and only getting to what Miro did as a solution towards the bottom of the article, cementing their commitment to customer success.

Overall, Miro checks all the boxes here:

• An immediate understanding of the problem
• Tackling the story from an educational standpoint
• Removing themselves only to enter when relevant
• Focusing on the customer success and not theirs

If you had to copy one landing page for your next case study, this is it. One of the most elegant ways to compliment a customer that's found success with your product or service.

Example of Case Study #2: Ghost's Unorthodox Approach

Ghost is a Content Management System that claims to be the best way for news publishers to claim back their independence through a variety of monetization features.

Just like Miro's landing page, the best case studies are the ones that embed your product or service within the content itself, essentially showing the benefit rather than talking about it.

That's where Ghost's approach truly shines.

They created a "showcase" of websites built on Ghost.

From this seemingly-endless pool of gorgeous designs, you can draw a lot of inspiration, with many of them having their own dedicated mini-spotlights to celebrate the customer.

Although not a case study landing page in the "traditional" sense since this is more of a gallery of customers who built their publications using Ghost, it's still impressive how they were able to pass that feeling of trust and empowerment by simply taking screenshots of their client's sites.

The cool thing is that Ghost has dozens of the examples to show, making it an effective marketing tool due to its compelling visuals and variety of choices.

As unusual as it might seem, Ghost's approach is extremely effective at producing exactly the effect they are looking for:

» building trust in the blink of an eye

As soon as you open up the showcase page, you're greeted with a world of Ghost creations that look amazing. The next in line is obviously you then.

Example of Case Study #3: Kiflo's Simple Yet Effective Page

To close this deep dive into some of the most powerful case study landing page designs available on the internet, I'm now picking something more in tune with a "typical" success story.

Similar to HubSpot's case study design, Kiflo (a Partner Relationship Management software suite) highlights the main benefits provided by their product at the top of the page.

In the hero section, they include details about the representative who's given a short interview for the case study, and later they'll link that information with quotes from them.

Quotes with real faces and names reinforce the message of the case study

With its simple approach, Kiflo's case study landing page is half-article, half feature page. Below the fold, you get a clear understanding of the company they've interviewed, the challenge that they were facing, and how they came to find and ultimately choose Kiflo as a solution.

The page does a great job at separating each section so that the reader can follow along with PerceptionPredict's point of view which is that of the hero going through incredible challenges to find the superpower which would lend him the tools to succeed in his quest.

By then connecting the features of the product back to the original problem, Kiflo is effectively affirming itself as the solution to creating a partner program from scratch with practically no experience nor advanced knowledge on how to operate one day-to-day.

In their "Strategy" section, Kiflo describes how each feature helped the customer tackle a part of the overall puzzle, up until finally solving the problem at scale.

The results shown are convincing and they really show the effort that the team at Kiflo made to help PerceptionPredict succeed.

The landing page world isn't just made of eye-popping colors and quirky animations; it's meant to deliver value to the reader in a way that helps them move forward and down your funnel.

If you're looking to create a case study page but don't really know where to start, try and bring a first version of it live rather than aiming for perfection. Then see what sticks.

I've reviewed 100s of landing pages over the years and I can tell you that what I care about seeing the most is upfront value.

If you don't tell me what you do NOW, I'm gone.

A similar thing can be said about case studies; if I can't find anything that tells me I should trust you above the fold, I won't go on to read the rest.

So put those benefits up there :)

(And convince me you're the only solution to my problem!)

Originally published 27 Apr 2021

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How to Create a Landing Page: The Simple Step-by-Step Guide

Updated: October 27, 2021

Published: June 03, 2020

The other day, I was reading a blog post about using Twitter for marketing . While reading through the post, I noticed an offer for a free ebook about the same thing, and by clicking on it, I was taken to a new page.

This page let me know what was in the ebook, how to download it, and the benefits of this content. I also noticed a few things that separated this particular webpage from others.

First, I noticed that this landing page was simple. It wasn't terribly busy, and the design seemed to directly support the ebook. Second, I noticed that all of the copy was nicely organized and made the ebook sound like a must-have. And finally, I learned that I could obtain this ebook just by entering my name and email address.

To me, this was a pretty sweet trade. I could access even more information about using Twitter for marketing — for free. I thought devoting an entire page to this offer was a pretty smart idea; That way, it could focus solely on communicating the usefulness of a guide.

This is the glory of using a landing page, which we'll get into in this post. We'll also go over how to create a landing page of your own, step by step. To start, let's talk about what a landing page is and how it can be a useful asset for your business.

What is a landing page?

A landing page is a page on a website with the purpose of converting visitors into leads. This works by offering something valuable to the visitor, such as an ebook or free guide, in exchange for filling out a form that provides contact information.

Landing pages are great for acquisition and can easily fit into your content strategy. If customers see a CTA on one of your webpages, ads, or email, clicking on it should land them on a page that has an offer or service.

Generally, landing pages come in two different forms: reference and transactional. Reference landing pages provide valuable information or a summary of your business. They are like a snapshot of your business, whereas transactional landing pages usually require the visitor to make a purchase or complete a form.

The types of valuable information you could provide to viewers covers a wide range. Some examples of content include a mailing list offer, an online purchase, a free guide for download, or a coupon for first-time buyers.

Landing pages are a useful function of marketing and sales strategies, and they give your sales team possible leads.

For example, if your company is in the technology industry, you can use a landing page to net email newsletter signups for your weekly roundup of tech news. Your sales team can be assured that the viewer who completed that form is a lead that's already displayed their interest in your company's offerings.

Landing pages are separate from other pages on your website — such as an about page or a product page — because the specific purpose is acquisition. Through expressive, engaging content, landing pages convey the message that completing a form or supporting your business will provide the visitor with desired benefits.

So when you're designing your landing page, think about what will make that visitor want to provide their name and email address.

As a consumer, what really makes me want to interact with a landing page is an offer that seems too good to pass up and a form that makes obtaining that offer easy.

Landing page designs don't have a lot of bells and whistles that are going to distract the visitor. This makes for a quick and easy browsing experience.

To make sure your landing page is effective, consider making the graphic content less of a priority unless it supports the benefits of your offer. Create copy that engages the reader and is succinct. To help with the design that's successful, choose a landing page template.

Now that you're clear on a couple of best practices, let's talk about how to create a landing page using a template.

How to Create a Landing Page

We've talked about how effective landing pages are simple and great for acquisition. Now it's time for the fun part: creating your own.

I'll take you through the motions of creating a unique, clean landing page. I used HubSpot's CMS , but you can use any similar software that offers landing page templates, like HubSpot's free landing page builder or Mailchimp .

I love using templates because they take the coding complications out of designing, and I can focus on maximizing the design to be successful.

Let's get started!

• Choose a template that will help you achieve your goal.
• Name your landing page, so you can find it later.
• Design your page layout according to what you want your audience to see first.
• Communicate the benefits of completing the form.
• Personalize the page so it's unique to the purpose and your brand.
• Test your landing page for dynamic content and user experience.
• Analyze page performance before pushing it live.

For this example, let's say that I'm a marketer for a fictional NASA-esque space corporation, and I've been tasked with making a landing page for a fantasy ebook about space to get children interested in aeronautics. This landing page's goal is to increase leads.

1. Choose a template that will help you achieve your goal.

To build my page, I chose from a list of templates, while keeping my end goal in mind.

Knowing that increasing leads and the customer experience were top priorities, I chose a template that showcased my ebook offer and provided a form. I also wanted a unique, eye-catching structure and a simple design.

What I like about this landing page template — in addition to the criteria above — is that it’s labeled as "Starter." As a marketer with little to no design experience, a beginner-level working template sounded right up my alley.

2. Name your landing page so you can find it later.

Next, it's a good idea to name your landing page. If you plan on having multiple pages exist on the same system, be sure to name each something that will distinguish one design from future pages. For this example, I decided to name it "Ebook Offer One."

That way, when I check on the performance of this particular landing page, I'll locate it easily on my dashboard.

3. Design your page layout according to what you want your audience to see first.

After labeling your landing page, let's start designing. For this step, I was able to use a drag and drop editor. I'd decided that it was important for the leads to see the eBook's cover, an engaging description, and the form.

As a visual learner, a drag-and-drop editor is a dream come true. I can spend less time trying to learn code that would fix these elements and more time visualizing the experience for the lead. I can look at how the header's copy will be presented and if it's effective at keeping audiences engaged.

4. Communicate the benefits of completing the landing page to the website visitor.

Somewhere on my landing page, I wanted to provide short, impactful blurbs of value that would ultimately persuade the reader to complete the process.

The three columns at the bottom of the form communicate the value of my ebook. These columns each had their own engaging icon that was colorful, professional, and clean. I used the text to communicate a main benefit, then described it in a sentence below.

5. Personalize the page so it's unique to the purpose and your brand.

The next step is sort of a "Choose your own adventure." Here, I added elements that would fit with the brand of my imaginary company. I uploaded a logo image and made sure the colors were consistent throughout.

I wanted to make sure the text stayed black and white to match my logo and the images didn't disrupt the usability of my webpage. This choice makes the page look professional and functional.

Once you're satisfied with the layout and design, it's time to move on to the final steps.

6. Test your landing page for dynamic content and user experience.

Because mobile phone usage is increasing each year , it's a good idea to test your page to ensure it's dynamic. When your page is “dynamic” it simply means that the content on your webpage automatically adapts according to the type of screen being used to access the content.

Here, I tested my landing page for formatting on mobile. I wanted to make sure that the content was still displaying neatly and professionally, despite being shown on a different screen type than the one I used to create the page.

If you're using a CMS to make your landing page, check if the software offers dynamic content options. For example, if you find that the logo you're using doesn't appear as beautifully on a smaller screen, you can make the necessary adjustments.

7. If you desire, run a test to analyze page performance before making it live.

Finally, consider running a test on your page. Testing can show variations of your page to audiences and analyze which variations perform better. In this case, the winning page would have the most conversions.

With the software I'm using, I can choose to run an A/B test or adaptive test. Both of them achieve the same goal, with the only difference being that the first runs two different versions and the latter runs many.

These tests will be running with a real audience, so make sure your pages look publish-ready before you begin. Be sure that the form fields work and your copy is free of any typos.

After completing these steps, your landing page is complete. I bet it looks fabulous. Now, let's talk about how to get your landing page seen.

How To Get Traffic Using Landing Pages

Landing pages are only effective if they receive traffic. You can boost the traffic of your pages in a couple of ways.

For instance, you can build CTAs that link to your page and drop them in related content. If I were to create a CTA for my landing page, for example, I would include a line of text that hyperlinked to my landing page in a related blog post.

For example, check out how this CTA that directs to a landing page fits into this HubSpot post about product marketing:

This CTA relates to the topic, product marketing, and fits in nicely with the post's introduction. It doesn't interrupt the flow of the piece but allows for a chance to get more downloads.

I would also add a similar CTA button to the bottom of my blog post, shown below, or add it to email newsletters. In addition to blog posts and emails, a great way to drive traffic to your landing page is to promote the offer within the page on social media. This increases visibility without spending extra money.

Remember to optimize your landing page for SEO. Most CMS software is really good at pointing out SEO opportunities for web pages. Optimizing your page could get more traffic from queries on search engines.

For example, to optimize my space ebook for SEO, I would make sure the ebook has an engaging, yet relevant title. I would also tag the post with relevant keywords in order to boost visibility on search engine results pages.

How have you recently seen a landing page promoted? I've seen some while scrolling through LinkedIn and in email newsletters. After I dig into this ebook for using Twitter for business, I'm going to try my hand at creating another — after all, you can never have too many opportunities to earn more leads.

Don't forget to share this post!

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Sharepoint, main landing page - thesis processing office, sharepoint and box, sharing your thesis with your advisory team, other approvers, and thesis processing, what do i use.

  Are you writing a classified thesis? No file-sharing platform is used; file-sharing is accomplished through in-person review inside secure labs and via classified email systems. See our classified review guidance . 

  Are you in the CHDS program? CHDS students should ignore all references to SharePoint. CHDS staff will provide Final Draft thesis files to the Thesis Processing Office for you. Please see your education technician if your thesis is restricted. If you are not using an editor, email [email protected] for a custom SharePoint site.

  Does your thesis contain export-control information? If your thesis proposal or thesis contains export-controlled information, you must use a Box thesis site to share files with Thesis Processing.  You may use the Box site to share files with advisors and other signatories, or you may send files via encrypted email instead. SharePoint 365 and regular email are not allowed per NPS policy. 

a.       Export Control Office

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  If none of the above apply to you, you must use SharePoint. Most students will use SharePoint. Students will receive their site URLs via email. Do not use SharePoint if your proposal or thesis is export controlled, classified, or written for CHDS; see the other options above.

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How to Design Landing Page with WordPress and Elementor

In the brand new virtual age, having a captivating touchdown web page is vital for any internet site. A properly design landing page can successfully convert traffic into leads or clients. Fortunately, with structures like WordPress and tools like Elementor, growing lovely touchdown pages has by no means been simpler. In this manual, we will walk you through the steps to design a compelling landing web page using WordPress and Elementor.

Understanding the Basics:

Before diving into the layout, let’s quickly understand what a landing web page is and why it’s crucial. A landing page is a standalone web page designed mainly for advertising and marketing campaigns. Its primary purpose is to steer site visitors to take a specific action, such as signing up for an e-newsletter, downloading an e-book, or making a purchase.

Getting Started with WordPress:

WordPress is a popular content material management device (CMS) that powers millions of web sites worldwide. It has a user-pleasant interface and an enormous library of subject matter and plugins, making it a super desire for both novice and skilled users.

If you have not already done so, you may need to install WordPress on your web hosting server. Many website hosting carriers provide one-click WordPress installations, making the setup system a breeze. Once WordPress is established, you could log in to your dashboard and start customizing your internet site.

Introducing Elementor

Elementor is a powerful page builder plugin for WordPress that permits you to create lovely layouts effortlessly. With its intuitive drag-and-drop interface and sizable widget library, you may design professional-searching pages with no coding understanding.

To get started with Elementor, simply install and set off the plugin from the WordPress dashboard. Once activated, you could begin creating and customizing your landing page right away.

Designing Your Landing Page

Now that you have WordPress and Elementor installed, it’s time to design your landing page. Follow those steps to create a visually attractive and effective touchdown page:

1. Choose a Template

Elementor offers a spread of pre-designed templates to kickstart your layout style. Browse through the template library and pick out one that suits your desires and choices.

2. Customize the Layout: 

Once you have selected a template, you can customize the format to fit your branding and content material necessities. Elementor’s drag-and-drop editor lets you  effortlessly add, dispose of, and rearrange elements on the web page.

3. Add compelling content:

Your landing page ought to encompass persuasive copy that honestly communicates the price proposition of your service or product. Use concise and compelling language to trap site visitors into taking action.

4. Incorporate Visuals: 

High-fine pix and movies can beautify the visible enchantment of your landing web page and help convey your message more efficiently. Make certain to apply relevant visuals that supplement your content material.

5. Optimize for Conversion: 

Consider the location and design of your name-to-movement (CTA) buttons to maximize conversion charges. Experiment with different colorings, sizes, and text to see what works for your target audience.

6. Mobile Responsiveness: 

With an increasing number of users surfing the net on cell devices, it is vital to ensure that your touchdown web page is cell-responsive. Elementor permits you to preview and optimize your page for diverse display screen sizes.

7. Test and iterate:

Once your touchdown web page is live, reveal its performance and gather remarks from users. Use tools like Google Analytics to track metrics including jump fees, conversion charges, and consumer engagement. Based on the information, make iterative enhancements to optimize your landing web page in addition.

Adding advanced features

While the basic steps mentioned above permit you to create a practical and visually attractive landing page, there are also superior functions you can employ to enhance user revel in and boom conversions.

1. Interactive Elements: 

Consider adding interactive elements together with sliders, accordions, and lively effects to make your landing page more attractive. Elementor offers a wide range of widgets and animations that you could easily integrate into your layout.

2. Forms and Opt-In Boxes:

Capture vacationer records via, which includes forms and opt-in containers for your landing page. Use Elementor’s form widget to create custom bureaucracy for lead technology, publication signal-ups, or touch inquiries.

3. Social Proof:  

Showcase customer testimonials, opinions, or social media endorsements to build agreement and credibility with your audience. Elementor allows you to seamlessly integrate testimonials and overview sliders into your touchdown web page design.

4.Countdown Timers:  

Create a feel of urgency and inspire instant action with the aid of adding countdown timers on your touchdown web page. Whether it’s for confined-time offers, product launches, or occasion registrations, countdown timers can correctly drive conversions.

5. A/B Testing: 

Experiment with exceptional versions of your touchdown page to pick out what resonates best with your target audience. Elementor Pro gives you built-in A/B trying-out abilities that will let you examine unique designs and content material factors to optimize overall performance.

Integration with Third-Party Tools: Extend the functionality of your landing page by integrating with 0.33-party equipment and offerings. Whether it is email marketing structures, CRM systems, or analytics tools, Elementor presents seamless integration alternatives to streamline your workflow.

Best Practices for Landing Page Design

In addition to incorporating advanced capabilities, here are some excellent practices to keep in mind when designing your touchdown web page:

1. Keep it Simple: 

Avoid cluttering your landing web page with unnecessary factors or distractions. Keep the design clean and targeted at the number one goal of the page.

2. Clear Call-to-Action: 

Make certain your call-to-action (CTA) stands out prominently on the page and simply communicates the desired action you want visitors to take.

3. Consistent Branding:  

Maintain consistency in branding elements, which include colorings, fonts, and imagery, for the duration of your landing page to reinforce logo identification and reputation.

4. Optimized Loading Speed: 

Optimize your touchdown page for instant loading times to save your visitors from bouncing due to gradual overall performance. Compress pix, minify code, and leverage caching mechanisms to improve web page speed.

5. Mobile Optimization: 

Test your landing page across numerous devices and display sizes to ensure a continuing experience for cellular customers. Elementor’s cell editing skills make it easy to nice-track your layout for exceptional gadgets.

6. Regular Updates and Maintenance: 

Monitor your touchdown web page regularly for any problems or possibilities for development. Update content, take a look at new capabilities, and stay informed about approximately emerging developments in net layout and optimization.

Q1. How do I create a landing web page in WordPress with Elementor?

• To create a landing web page with Elementor in WordPress:
• Install and turn off the Elementor plugin.
• Create a brand new page in WordPress.
• Edit the web page with Elementor by clicking on the “Edit with Elementor” button.
• Use Elementor’s drag-and-drop interface to design your touchdown page by including factors, widgets, and sections.
• Customize the layout, upload textual content, snap shots, forms, buttons, and other elements to your liking.
• Preview and put up your touchdown page when you’re happy with the design.

Q2. Can I use each Elementor and WordPress editor?

A2: Yes, you could use each element and the WordPress editor. However, it’s commonly recommended to stick with one editor for consistency and simplicity of use. Mixing each editor might cause conflicts in the layout and design of your pages.

Q3. Can I create a landing web page using WordPress?

A3: Yes, you could create a landing page using WordPress. WordPress offers diverse web page builders and plugins like Elementor, Beaver Builder, Divi, and more, which allow you to layout and customize touchdown pages without needing to code drastically.

Q4. How do I create a touchdown page?

• To create a landing web page:
• Define the purpose and goal of your landing web page.
• Choose a platform like WordPress and pick out a suitable web page builder or plugin.
• Design your landing web page format using the selected gear, focusing on simplicity, clarity, and conversion optimization.
• Add compelling copy, snap shots, videos, and contact-to-motion buttons to encourage user engagement.
• Optimize your landing web page for speed, responsiveness, and search engine visibility.
• Test and iterate your landing page layout based on user remarks and overall performance metrics.

Q5. Is Elementor appropriate for touchdown pages?

Yes, Elementor is a fantastic device for developing landing pages in WordPress. It has a person-pleasant interface, a huge range of layout factors and widgets, and great customization options. With Elementor, you can create expert-searching landing pages quickly and correctly, making it a popular desire amongst WordPress users.

By following these steps and using Elementor, you can create powerful and visually attractive touchdown pages for your WordPress website.

Designing a landing web page with WordPress and Elementor opens up a world of opportunities for developing visually beautiful, excessive-converting pages that pressure outcomes. By following the recommendations and pleasant practices mentioned in this manual, you may increase your touchdown web page design to new heights and achieve your advertising dreams effectively. Embrace creativity, stay user-targeted, and constantly iterate on your designs to stay ahead in the aggressive online landscape. Happy designing!

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Why We Test Long-Form Content Landing Pages For D2C

Adam Lovallo

Prior to starting Thesis , I dabbled with content arbitrage/slideshow sites. These sites featured awful content, misleading ad placements, annoying UX and worse. I was buying traffic from native networks (Outbrain, Taboola, RevContent etc.) and Facebook and using a combination of AdSense + header bidding for programmatic demand, native ad units, and other interstitial ad units to aggressively monetize the page views generated. It's a model that I imagine will never die.

One (the only?) benefit of this work is that I spent a great deal of time looking at native ads, and, while doing so, I came across a lot of effective content focused DR funnels. Below are a few classic examples:

Once we started Thesis, we had the opportunity to work on native campaigns with a number of D2C brands (Harry's, Hubble, and Tecovas among others), all of whom had clear CPA/ROAS or CPL goals. We tested a number of content landing page formats (ad -> article -> homepage or PDP) and we tried driving directly to earned/influencer articles (this Cup of Jo article on Bombas from 2016 is the gold standard reference for the influencer article approach). We quickly found we had more consistent success with owned vs third party content, as we had total control over the pages' layout and content and the attribution was much cleaner, too.

We eventually brought that content LP approach to other channels (namely Facebook/IG), and now long form content is central to a number of our client’s upper-funnel acquisition efforts. (Note: content landing pages date back to the dawn of internet advertising. Even further back when you consider the emergence of mail order advertising in the early 1900's. So we aren't attempting to claim credit for their invention, but merely to share how we've gotten to this point and some of what we've learned).

A Quick LP Case Study

As with any landing page experiment, we evaluate content landing pages on a performance basis, though, at times, it can be tempting to fixate on metrics like time on site, bounce rates, and pages per visit.

Below is an example straight from a recent experiment which pitted Facebook traffic driving to a homepage vs a listicle. The result wasn't massive, but it was meaningful in this case.

In this case, the listicle performed slightly better in engagement terms (bounce rate was lower, session duration was a touch higher) and most importantly it won on the key conversion metric.

Some suggestions when using content LPs:

Focus on prospecting.

Usually you'll be better off running dynamic retargeting back to PDPs and keeping it simple. Your time is probably better served improving your prospecting performance anyway, as it's entirely possible your retargeting isn't actually accretive ;) .

Use the added real estate to really tell your story (obviously!)

Content landing pages give you an opportunity to tell your story. Use it! I find it's a useful exercise to review your own PDPs... and realize that they are pretty vanilla above the fold on mobile (title + image + price + button). Content LPs give you a real opportunity to explain why your product is differentiated from similar looking stuff that's available on Amazon.

The title & intro-paragraph are critical + you should start with lists

In all of our testing, the intro paragraph & title combination is the biggest determinant of success. The whole point of this approach is to hook users in a way your homepage or PDP might not, and this is your opportunity to do so.

Readers love lists, and, as an added bonus, we've found they are much easier for freelance copywriters to write, as they don't really require a consistent narrative to make sense.

You don't need all of your site's navigation etc

You don't need your site's full header + footer, and you probably don't even want related articles/comments etc. Strip these down down as much as possible (like a Medium or Ghost post). These should really be a direct funnel if possible.

If listicles aren't working, try some of these other formats (articles, comparisons, first-person "letters")

This post was co-written by my friend and colleague Zach . If you have any questions or critiques of the above please let me know ([email protected]). I'm always looking for other interesting LP examples, especially from the lead-gen world. And if you need help experimenting with this sort of an approach the Thesis team would of course be happy to help!

More insights

Why we use local tv news content in our online ads.

We've seen surprisingly strong performance using local TV news content in our online paid ads. In this post, I provided an overview of local TV lifestyle programming and how we use that content to drive paid performance.

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40 best landing page examples of 2023 (for your swipe file)

By Luke Bailey , Colin Loughran and Paul Park on September 7th, 2023 in Landing page examples

Here’s our starting principle:

A polished, professional landing page can improve your conversion rates. (And a messy one can hurt them.)

Pretty simple, right? You’ve probably heard something similar before. But what the heck does it mean to be “polished” and “professional” on a landing page , anyway? And when it comes to conversions, what’s the magical x-factor that sets exceptional marketers apart?

With these questions in mind, we want to show off some of the best landing page examples to inspire your next creation. Go ahead and save their smartest, slickest, and snappiest elements for your swipe file.

Throughout, we’ll offer an Unbounce-certified perspective on what makes each page so darn good—and, occasionally, how each could be improved. (Incidentally, most of these examples of landing pages were actually built with Unbounce , too.) Let’s go.

What makes a landing page effective?

Before looking at the examples, it’s worth highlighting some of the qualities that most great landing pages share. (Itchin’ to see what good landing pages look like? Jump ahead for the top landing page examples .)

Here are a few fundamental practices of high-converting landing pages :

• Use a clear and concise value statement ( above the fold ) so visitors understand the purpose of your page immediately.
• Match your primary headline to the ad your visitor clicked to land on the page in the first place (or the button of the email CTA, for example).
• Include social proof and testimonials to back up your claims.
• Focus the whole page on a single offer, with just one primary call to action (CTA) .
• Use a conversion-centered layout to make your CTA stand out (think about whitespace, color , contrast, and directional cues ).
• Test new ideas using A/B testing . Sometimes what works will surprise you.

The best landing page examples [updated for 2023]

• Calm (SaaS: Health and Wellness)
• Zola (Ecommerce: Weddings)
• CD Baby (SaaS: Entertainment)
• Netflix (SaaS: Entertainment)
• LinkedIn (SaaS: Professional Services)
• Goby (Ecommerce: Health and Wellness)
• DoorDash (SaaS: Food Delivery)
• SEM Rush (SaaS: Marketing)
• Coco Village (Ecommerce: Furniture)
• Grass Roots (Ecommerce: Food and Nutrition)
• Amazon (SaaS and Ecommerce)
• Branch Furniture (Ecommerce: Furniture)
• Western Rise (Ecommerce: Clothing and Apparel)
• Athabasca University (Education)
• Bariatric Eating (Food and Nutrition)
• blow LTD. (Beauty)
• Blue Forest Farms (Ecommerce: Cannabis)
• Border Buddy (Travel and Shipping)
• Bouquet Bar (Ecommerce: Wellness and Gifts)
• Campaign Monitor (SaaS: Marketing)
• Class Creator (SaaS: Education)
• Fast Mask (Ecommerce: Clothing and Apparel)
• Good Eggs (Ecommerce: Food and Nutrition)
• HomeLoanGurus (SaaS: Finance and Insurance)
• Jet Pet (Pet Services)
• Mooala (Ecommerce: Food and Nutrition)
• NANOR (Ecommerce: Wellness and Gifts)
• Panda7 (SaaS: Finance and Insurance)
• Pared (SaaS: Restaurants and Staffing)
• Perfect Keto (Ecommerce: Food and Nutrition)
• Twinwoods Adventure (Travel and Leisure)
• Roomeze (SaaS: Real Estate)
• Smalls (Ecommerce: Food and Nutrition)
• Sundae (SaaS: Real Estate)
• Wavehuggers (Travel and Leisure)
• Woolx (Ecommerce: Clothing and Apparel)
• Zumba (Health and Fitness)
• Mailchimp (SaaS: Marketing)
• Spotify (Ecommerce: Audio Streaming)
• Snackpass (Ecommerce: Food and Nutrition)

Most of us could use some more tranquility in our lives, and Calm aims to bring us exactly that. It’s a meditation and sleep app filled with features designed to invite a little bit of relaxation into our otherwise chaotic lives. This landing page website example is the first thing people see once they visit the app’s site—right away, it encourages visitors to get started and engage more deeply with Calm.

Industry: SaaS / Health and Wellness

Why it inspires…

• Short n’ sweet: Calm practices what they preach through the look of their landing page. The copy is clean and straightforward to avoid overwhelming visitors with too much information. The headline, “Meet Calm,” lends a feeling of harmony and peace to the content.
• Clear purpose: Calm’s main goal is clearly spelled out. (Better sleep, lower stress, and less anxiety? Sign me up!) The landing page gets straight to the point by inviting the reader to join millions of others around the globe on their path to wellness.
• Soothing colors and photography: The background of Calm’s landing page invites a sense of, well, calm. There is a simple, serene evening sky with bright stars, highlighting the universe’s most relaxing color (blue). Soft colors and shades are easy on the eyes and create a sense of serenity—something all of us are craving!

Zola is the latest startup that’s breaking the mold when it comes to wedding planning. Their philosophy is simple: Make it easy for couples to plan their big day, from the invitations through the honeymoon. From an online wedding registry to a directory of wedding venues and vendors, Zola is a one-stop-shop for brides and grooms-to-be.

Industry: Weddings

• Free website templates: The first word we read on the landing page is free, immediately having a powerful effect on future brides and grooms who want to save on wedding costs but still get a polished-looking product.
• Professional photography: The professional wedding shots on the landing page give readers an idea of what their engagement photos will look like in Zola’s designs.
• Discount for a related offer: Zola gives customers an incentive to pair their free website with save-the-date cards by offering a discount. This makes it easy to bundle services so couples can kill two birds with one stone.

CD Baby is a music distributor that gets your tracks to the ears of the masses. The platform aims to help independent musicians get on all the top platforms to get the widest distribution. Not only that, CD Baby wants to make sure that musicians are receiving the royalties they deserve.

Industry: Saas / Entertainment

• Top 3 reasons: The landing page points out why musicians benefit from their service (beyond just getting their music out there as much as possible). CDBaby does it all for one price, so musicians know exactly what they are getting upfront. 
• Lists top streaming platforms: Musicians want to know they can get their music in front of as many fans as possible, and being on the top streaming platforms (Spotify, Apple Music, and Amazon) is a huge part of that. 
• Video: The video featured on the landing page addresses the main pain points for musicians (hi, where are my royalties?) and highlights how their service solves the problem.

Remember the first time you heard about Netflix? The streaming service seemed almost too good to be true with unlimited movies and TV shows for less than $10 a month. What a killer value proposition … it’s no wonder they put the competition out of business. (RIP, Blockbuster.) This simple landing page example reinforces those most important benefits without making it seem too complicated or difficult for anyone to sign up. And obviously this strategy has been working—recent reports show Netflix currently sitting at over 238 million subscribers worldwide.

Industry: SaaS / Entertainment

• One-field form: A big, intimidating form on this page could easily scare away folks who aren’t tech-savvy. But Netflix wants to appeal to everyone *and* their grandparents. That’s why they make the first step super simple—just enter your email to get started.
• Drop-down FAQ : Over the years, Netflix has raised its pricing a number of times. That’s why they’ve moved down this part of their value proposition into a drop-down FAQ at the bottom of the page. They’re still telling you that info on the page so you don’t click away, but they’re no longer making a big deal out of it.
• Short-form content: While many Netflix shows take a long time to binge through, you can digest this landing page in just a few seconds. There are fewer than 200 words of copy here, and every benefit only has a line or two of supporting text. This is smart since according to Unbounce’s Conversion Benchmark Report media and entertainment landing pages below 350 words tend to convert better.

5. LinkedIn

Just about everyone has a LinkedIn profile these days, but only the people who are serious about advancing their careers have signed up for LinkedIn Premium. This landing page highlights the benefits of upgrading your account specifically for job seekers who are looking to stand out in the job market. (Because apparently my dad’s advice about giving a firm handshake and making lots of eye contact isn’t enough anymore? Who knew.)

Industry: SaaS / Professional Services

• People over product : It’s always a tricky balance in SaaS whether you should show a screenshot of your product first or a photo of a customer who’s actually using it. That’s why I really like the approach LinkedIn has taken here, mixing custom photography of smiling job applicants (who is that happy when they’re applying for a job?!) with 3D images showing off Premium features. Truly the best of both worlds.
• Jump links : For longer landing pages like this one, it can be helpful to place anchor links at the top of the page. This way, visitors can skip ahead to the parts that interest them most.
• Powerful statistics : There’s no real social proof on this page (a testimonial from a LinkedIn Premium user would be nice to see) but there is a powerful bit of data. “InMail is 2.6x more effective than emails alone.” That’s HUGE for job seekers looking to connect with hiring managers or recruiters, and I would guess it’s probably one of the main reasons why visitors sign up for Premium in the first place. I’d recommend running an A/B test to see if bringing that stat into the page headline would increase conversions further.

“Brushing perfected.” That’s what this landing page from Goby promises right at the top, giving visitors the confidence and curiosity to click-through. Not only does their award-winning electric toothbrush come with some impressive accolades, but it’s also affordable and backed up by a money-back guarantee. Now that’s worth a smile!

Industry : Dentistry

• Anatomy of a toothbrush: Check out the section of the page that breaks down every element of the toothbrush. Rather than just talk about these features in the copy, visitors can actually see for themselves the “Soft, Premium Bristles” and the “Oscillating Brush Head.”
• Social impact message: Shoppers increasingly want to support brands that align with their values and give back to the community. That’s why we dig the section towards the bottom of the page that highlights how Goby is donating a percentage of every sale to the NYU College of Dentistry’s Global Student Outreach program. 
• Instagram photos: There are all sorts of great social proof on the page, but the carousel of Instagram photos at the bottom really puts the cherry on top. Not only does each pic somehow make a toothbrush look downright trendy , but the Instagram handles are also right there if you want to see for yourself what each influencer had to say. Nice!

7. DoorDash

Food delivery is big business, and companies like DoorDash are using landing pages to get more drivers to sign up for their service. This page helps you visualize what it will be like to deliver food for a living and highlights just how much money you could be making with your new full-time gig or side-hustle.

Industry: SaaS / Food Delivery

• You-focused headline : What’s the biggest advantage of being a food delivery person? It’s not the fact that you’ll learn every traffic shortcut in your city, nor is it the delicious smell of food that permeates into your vehicle (10 years later and my car still smells like pepperoni pizza). The biggest advantage is the freedom you get. You can work your own hours and be your own boss. And this landing page nails that feeling right in the headline.
• It’s all about the money, too: If freedom is the main benefit of becoming a DoorDash driver, the other benefit has gotta be the money. Check out that hero graphic that shows your potential weekly earnings. (Not bad for driving around town with some tacos in your trunk!)
• Qualifying requirements: DoorDash doesn’t want everybody applying for a position and overloading their HR department. That’s why they make a point of listing the requirements here on the first page of the sign-up process. So if you don’t have a car or still haven’t turned 18 yet, you know not to get your hopes up.

8. SEM Rush

If you’re a digital marketer, you’re probably already familiar with SEM Rush. Their platform offers an all-in-one toolkit for SEO, content marketing, PPC, social media, and market research. But rather than try to sell you on all of these things at the same time, this landing page narrows its focus on just one thing: how you can use their platform to learn more about your competitors.

Industry: SaaS / Marketing

• Ultra-compelling CTA: The CTA on this page taps into every marketer’s innate desire to spy on the competition. (Wait, is that just me?) The one-field form asks you to enter *any* domain name before prompting you to click the big button and “Get Insights.” And the supporting text in the hero section really helps to sell you on the idea: “See where their traffic comes from and how engaged their users are.”
• Strong social proof : This landing page hits almost every type of social proof out there. Logo bar with recognizable brands? Check. Industry awards and credentials? Check. Testimonials from real marketers? Check. And if that wasn’t enough, there’s also a carousel of Tweets at the bottom showing off recent chatter about the platform online.
• Audience-aware copy: To create a high-converting landing page , you’ve got to know your audience and speak to the benefits they care about most. The copy here focuses on big data and machine learning algorithms because they’re after data-driven marketers. Smart.

9. Coco Village (Agency: J7 Media)

Even as a full-grown adult man, I still squealed with delight when I saw some of the beds and bedding sets on this landing page for Coco Village. (A treehouse bunkbed?! My inner child is dying of jealousy.) The marketers over at J7 Media , a Facebook Ads agency, did a phenomenal job on having this landing page show off a collection of different products, while still keeping it focused on a single, click-through goal.

Industry : Bedding

• Focus on the sale: When you’re offering a big sale or discount, you want *everyone* to know about it. And visitors on this landing page can’t miss the fact that they’re offering “50% Off Beds and Bedding Sets.” Not only is that the main headline, but it’s also repeated under each product on every CTA. They even strikethrough the original prices to illustrate how much money you’ll be saving. Nice!
• Shows off the goods: With ecommerce landing pages , it’s not always the best choice to focus on just one product or item. This page demonstrates how you can show off multiple different options for visitors while keeping them focused on one CTA goal.
• Additional products: OK, so maybe you’re like me and think the beds look cool but you don’t really need one of those right now. That’s when the page hits with you some of the adorable pillows for sale, at much lower price points. (I may or may not be purchasing the one that looks like a snail for myself.)

10. Grass Roots (Agency: MuteSix)

There’s a growing demand for grass-fed meat, which is where this landing page from the Grass Roots Farmers’ Cooperative and the agency MuteSix comes into the mix. As you scroll through the page, you’re taken on the full customer journey—from problem awareness (understanding why grass-fed meat is better), through consideration (seeing why you should choose Grass Roots as your protein provider), to making a purchase (“Claim Your $30 Off”).

Industry : Food and Nutrition

• Feature video: At the top of the page is a 1-minute video featuring the founder and CEO of Bulletproof, Dave Asprey. It explains how challenging it can be to source high-quality grass-fed meat, and why Dave uses Grass Roots for the meat he can’t find in the grocery store. This sets the tone nicely for the rest of the page and gets you in the right mindset for making a purchase.
• Storytelling approach: The entire page uses storytelling in a similar way, really getting you to buy into eating more grass-fed meat as a lifestyle choice. As you scroll, you can’t help but feel like you’ve been missing out on this healthier (and more tasty) style of beef, chicken, and bacon.
• Strong social proof: Not only does this page show off that Grass Roots is the only Bulletproof-approved meat delivery company, it also promotes that they have over 500 5-star reviews and 7,000 happy customers. (“I’ll have what they’re having.”)

Here’s a landing page that on paper doesn’t seem to work at all. The colors here are incredibly disjointed. There are multiple different art styles. The content seems to be all over the place. Heck, the page even has multiple links out to other pages and exit points. (The horror!) But Amazon somehow manages to get away with breaking all of these rules because they know their offer is too good to pass up.

Industry : Ecommerce / SaaS

• Smart benefits hierarchy : Ask people why they sign up for Amazon Prime and they’ll answer you in the same order these sections appear on the landing page. Free shipping is the main benefit, followed by Prime Video. The rest are bonuses, so they’re shown as add-ons as you get farther down the page. (And with the average scroll depth only being about 50% , it’s smart of ’em to put the most important stuff in the top half of the page.)
• Click-through CTA : Whether you consider this a SaaS page or an ecommerce page , the marketers at Amazon made the right call to use a click-through CTA instead of embedding a form on the page. According to the Unbounce Conversion Benchmark Report , click-through CTAs perform better in both of these industries.

12. Branch Furniture

As someone who had to recently furnish a home office, I know exactly how difficult it can be to find desks, chairs, and tables you like online. (And that was just for one person!) Branch Furniture understands that this can be a problem for office managers, which is why their landing page instantly reassures you that you’re in the right place. Their service makes it fast and easy to get your office furniture designed, shipped, and installed.

Industry : Office Furniture

• Powerful headline: “Office Furniture Made Easy.” In just four words, you understand who this landing page is trying to target and what their unique selling proposition (USP) is. You don’t want to be building 100 desks for your new office Ikea-style, with nothing but a socket wrench and a dream. It seems like a much better idea to let Branch Furniture handle all those details for you.
• Clever CTA copy: Although the page has multiple CTA buttons, they all end up taking you to the same place. Switching up the copy is a clever way to help visitors visualize the next steps of the process, whether you want to “Design My Office” or explore a specific product.
• Expert consultation: You don’t have to furnish your office alone. The landing page highlights that this is a collaborative shopping experience, with a free design consultation and included installation fees.

13. Western Rise

Sometimes when prepping a piece like this one, you end up buying the product. I’m very, very close to pulling the trigger on a pair of Western Rise’s AT Slim Rivet Pants. And why not? This sharp landing page quickly establishes the appeal of the product through visuals and copy that stresses the benefits of these “elevated” pants. It may be time to give up on my ratty jeans altogether.

Industry: Clothier

Why it works…

• Bold visuals: These pants may be handmade in Los Angeles, but many of the photos here (including the hero shot) scream Brooklyn. It’s easy to imagine wearing the AT Slim Rivet Pants as you peddle your fixie through traffic, balancing a latte on your handlebars on the way to a chic rooftop cocktail party.
• Stressing the benefits: I never thought I’d be writing about the common pain points associated with wearing pants, but here we are. On this landing page, Western Rise addresses them all. Jeans are prone to tearing and tend to overheat. Chinos get dirty and wrinkled. Dress pants are for squares, man. By promising versatility (“pants for all day, every day”) and keeping the benefits up front, Western Rise offers a solution to a problem you didn’t know you had.
• “Tech specs”: Though there’s some clever copy on display here, Western Rise is extremely straightforward about the features of the AT Slim Rivet Pants in the “Tech specs” section on the page. They provide precise details about materials (“Durable Nylon Canvas” and “Gusseted Crotch”) and design (“Media Pocket” and “Extendable Hem”) in a clear, concise way.

14. Athabasca University

Athabasca University pioneered distance education in Canada in the 1970s. Today, it uses landing pages to boost its online enrolment initiatives, including this example representing its 14 certificate programs. It’s a smart choice since landing pages allow AU to focus a visitor’s attention on a particular slice of its many online program offerings.

Industry: Education

Why it inspires…

• Smart copy: It might be worth testing out a more direct headline, but the copy here matches the school’s other branding initiatives elsewhere. It’s also very sharp. The target is clear: people who might further their education but don’t feel they have time to pursue it. This landing page says otherwise (in words and in its hero image).
• You-oriented copy: This page is all about me (or, uh, “you”) and not about the “Great and Powerful” Athabasca University. Marketers working in education understand the need to appeal to self-interest better than many of their counterparts in other industries, who can slip into bragging. I’m not sure what part of Maslow’s hierarchy of needs calls for tech bro flexing, but AU does better by appealing to a desire for self-actualization.
• Testimonials: A little bit of inspiration never hurts. Here, the social proof shows pathways to personal success before people make a significant investment. I’d test to see if doubling down doesn’t produce even better results here. Giving each testimonial more visibility and offering a smidge more biography—along with portraits to humanize them—might provide a little boost. (Of course, it might not. But that’s why we test !)
• Z-pattern: This page is a classic example of a Z-pattern at work. That is—its visual hierarchy takes advantage of the way people typically scan a webpage. In this case, the eye is encouraged to travel from the Athabasca University logo to their tagline (“Open. Flexible. Everywhere.”), then diagonally across the heading to the supporting copy, and then finally right to the call to action. (Pow!) Other visual queues also encourage the eye to move down (including, cleverly, the pointed tip of Athabasca crest).

15. Bariatric Eating (Agency: Sevah Creative)

Here’s a page for Bariatric Eating that shows why personality and style are so important to your landing page. You can easily imagine a version of this campaign that looks much more clinical and scientific—but the marketers over at Sevah Creative have infused it with a colorful and friendly design to make the subject matter much more approachable. The approach seems to be working too… This page has an impressive conversion rate of over 39% .

• Colorful design : The playful design extends to every element of the page. The font choices, the illustrations, the colors—everything comes together in a way that perfectly matches their brand personality.
• SMS lead gen: Most commonly, lead generation landing pages are used to collect email addresses from visitors. Instead, this page asks for your mobile phone number so they can text you the PDF plan. This seems like a smart (and unique) way to get a direct line of communication with your prospects.
• Collapsible FAQ : How do you make sure your landing page has enough info on it without overwhelming visitors? Hiding some of your wordiest sections with a slide-down button can help to keep things neat and tidy. (Check out this post in the Unbounce Community to find out how you can make collapsible sections on your landing pages.)

16. blow LTD.

If you look past the buzzy “Uber for beauty” thing, UK brand blow LTD. solves a genuine problem in a genius way. They offer affordable, professional beauty services that come to you, and—more importantly—you can book an appointment with one of their pros straight from their app. Smartly, landing pages are a big part of their campaign strategy. The example, for instance, promotes in-home eyelash extensions in clever ways.

Industry: Beauty

• Crystal-clear value statement: This landing page doesn’t mess around with cute copy (e.g., “Eyes That Amaze”). Instead, it clearly states the offer and relies on value (and maybe a little bit of novelty) to win over prospective customers. A promise doesn’t get more unambiguous than “Eyelash Extensions At Home,” and that’s precisely why this headline is so effective.
• Promo code: Providing a promo code to visitors sweetens the pot, but it’s also doing something more. The call to action (“Book Eyelash Extensions”) redirects to their main website, where they might get distracted or frustrated. The promo provides extra motivation to carry visitors through to complete a booking. Want these savings? Then ya’d best use that code before you forget.
• Social proof: People are understandably picky about who does their hair and makeup, so providing social proof is a must. The testimonials here have been selected to highlight the personalized nature of the experience too. Since blow LTD. only works if prospects feel they can trust their professionals, providing social proof helps humanize the service and start building relationships.
• Simple steps: Looking further down the page, we might pause over the “How It Works” section. In this post-Uber world, the service offered by blow LTD. is pretty easy to understand, so why bother including a three-step breakdown of it? That’s just the point, though. This landing page includes these steps to highlight this simplicity. I mean, come on—step three is “Sit Back & Relax.” That’s something I can get behind.
• Subtle app promotion: Rather than aggressively funneling visitors into an app, the landing page ends with a gentle reminder that you can download the app on your iPhone or Android. (I’d test a mobile variant of the CTA that goes straight to the app.) Some people will certainly get excited about booking with blow LTD. on the go, but visitors don’t feel too pressured to whip out their smartphone. Once a visitor has converted, there’ll be plenty of other opportunities to onboard them to the app.

17. Blue Forest Farms (Agency: Champ/Cannabis Creative)

We love this incredible design for Blue Forest Farms by Champ and Cannabis Creative . Hemp farmers sometimes have trouble disassociating themselves from cannabis culture. (Tie-dye colors, bong water, and that funky smell coming from your older brother’s van.) But this stellar B2B landing page takes modernized and, dare we say, adult approach to wholesale hemp oil extracts. From its clean design to persuasive copy, it makes a strong case that this is an industry that demands to be taken seriously.

Industry: Hemp

• Expert copy: Unlike B2C landing pages, this page speaks to a professional crowd. By which I mean, people who know what it means when plant extract contains “natural terpenes” and has been “decarboxylated.” We might suggest going with a more impactful headline, but wholesalers are likely very aware of the benefits. Cutting to the chase can’t be a bad thing.
• A ‘refined’ approach: Blue Forest Farms markets hemp oil in several states, from crude oil to white label products ready for the market. Beyond just listing these options, this landing page lays out the process through which their hemp is refined, emphasizing the care and craft that go into it.
• Low-intensity lead gen: I’ve seen shorter forms, but the lead gen here is relatively straightforward for B2B. (They could test including first and last name in the same field and change some of the language.) It’s smart to leave an optional field for additional notes since wholesale deals are far more complex than most.
• Simple design: The kind of conversation that needs to happen in wholesale will stretch beyond a single landing page. Instead of cramming too much information onto the page, Blue Forest Farms keep it short and sweet to encourage contact as soon as possible.

18. Border Buddy

Ever try to cross the border with a 10-pound wheel of Wisconsin cheddar strapped into the passenger seat (and disguised as your wife)? Me neither. But if I did, I’d want Border Buddy behind me. This landing page works by evoking common anxieties and then offering to solve them without fuss.

Industry: Customs

• Presenting the problem: The headline starts with the pain and insecurity (“Importing and Exporting Is Hard”) that any visitor who hits this landing page from a PPC campaign is likely to be feeling. Crucially, though, the promise of a solution appears with equal clarity above the fold: “We do the hard part for you,” says Border Buddy. Perfect.
• Simplicity: Bringing your purchases across the border can get very messy, so keeping this landing page clean is essential. There’s no more information here than what you need to know. No legalese either. You’ll have a customs broker worrying about all those small details for you.
• Speed: At Unbounce, we have a lot to say about the impact that page speed can have on your conversion rates . But Border Buddy is already ahead of the curve on this one. On mobile, this landing page takes less than three seconds to hit the first meaningful point. Border Buddy avoids weighing down the page with unnecessary media or scripts, ensuring immediate visitor engagement. (Prepping an SVG version of their logo could shave a few kilobytes off of what’s already a very lean page.)
• Unexpected vibrancy: Sometimes marketers associate the push for faster speeds with a need to sacrifice the visual appeal of a landing page. This example from Border Buddy shows that this doesn’t have to be the case. They’ve made careful choices in terms of font, layout, and visuals to maximize impact and reinforce branding (without distracting the visitor).
• F-pattern: Like the Z-pattern, the F-pattern layout mimics the way our eyes move across the screen when we look at content. It reduces cognitive load and ensures that the key pieces of the message (including the call to action) are located in the places where they’ll be the most noticeable.

19. Bouquet Bar (Agency: Power Digital Marketing)

Power Digital Marketing created this gorgeous landing page for Bouquet Bar. Though other landing pages target specific holidays, this one says that you don’t need an excuse to treat someone you love (or, y’know, need to impress) to a bouquet. You can do it “Just Because.” Ryan Picardal, the designer who worked on it, describes their goals:

For a fairly new brand, our team realized that we needed to capitalize on not only driving sales from these landing pages, but also expanding their audience. In order to achieve that, we needed to focus on putting enticing messaging and imagery at the forefront, and ensure that all key benefits Bouquet Bar provides are clearly visible and eye-catching.

Industry: Florist/Gifts

• Choose your own adventure: While maintaining focus is important, sometimes a single call to action doesn’t quite capture the types of visitors your landing page receives. In these cases, it can be quite effective to provide multiple options. For buyers who want to craft something personal, the first call to action invites you to create your own bouquet. But for those short on time or imagination, “curated selections” provide a shortcut to celebrating an important person or occasion.
• Just Because: 75% of roses sold in the US are purchased by men for Valentine’s Day. And 25% of all adults report buying flowers as gifts on Mother’s Day. It’s likely Bouquet Bar does a significant amount of business around these two days, but the “just because” messaging here invites business during the other 363 days of the year.
• The right color palette: This point touches on Bouquet Bar’s overall branding, but it’s worth pointing out in the context of the “Just Because” page. Orange, particularly the deep shade they’ve chosen, aligns with the brand’s warm, sophisticated personality. A lot of what gets labeled as the psychology of color is fairly dubious —using pink won’t suddenly make your funeral home appear more cheerful—but the accents here definitely support the identity that Bouquet Bar wants to establish.
• Evocative photography: The gallery helps contextualize the product as an “expression of love, gratitude and friendship” by showcasing people receiving the gift. Images of people can be more effective at evoking emotions than words, so a company like Bouquet Bar is wise to employ them here. The photos also, much more practically, show scale. This can be a real concern when purchasing products sight unseen. It’s an excellent lesson for anyone practicing ecommerce.

20. Campaign Monitor (Agency: ConversionLab)

Here’s a SaaS landing page that gets it right. Built by the fine marketers over at ConversionLab, this page for the email marketing platform Campaign Monitor brings together many of the landing page best practices that help to boost your conversion rates. It includes clear, compelling copy. (Check.) It includes authentic social proof. (Check.) And it’s focused on a single, actionable goal: “Design Your First HTML Email Now.” (Oh baby, check.)

Industry : SaaS

• Strong, specific CTA: I know we already mentioned this above, but how good is that main CTA button?  No “Learn More” or “Get Started” here. Instead, it’s “Design Your First HTML Email Now.” The copy is so specific and immediate that you know exactly what will happen when you click-through to the next page. (And the objection-handling copy underneath makes it even stronger.)
• Focus on the people first: In SaaS, it’s so easy to just choose a screenshot of the software and make that your hero image. But it’s always worth testing a variant with real photos of people, too. This can help you tap into the emotions of your visitors and can sometimes make them more likely to convert .
• One singular message – Notice how many times the words “HTML emails” show up on the page? By staying focused on this one goal (and using these as keywords for your PPC ad campaigns) you can increase your odds of building a high-converting page.

21. Class Creator

Australia-based Class Creator uses this Unbounce landing page to make inroads in the US market (and, hopefully, help the company secure US partners) when school’s between sessions in their home country. The page showcases many of the product’s features as well as the primary benefits. It targets high-level decision-makers who need as much information as possible before they buy.

Industry: Education/SaaS

Why it works..

• Breakin’ the rules: I know what you’re going to say. “That’s not a landing page. It’s a homepage. It breaks all the rules. Just look at that navigation bar! Look at all those different links. The Attention Ratio is out of control!” Grumble, grumble, grumble. But there’s a lesson here for anyone looking for landing page inspiration: stay flexible . Tim Bowman, Class Creator’s CEO, told me they’ve found more success with this homepage than a traditional conversion-focused landing page. I wanted to include it here as an example of just what you can do.
• Floating navigation bar: If you must include a navigation bar, it’s best to keep it in view at all times. This also lets Class Creator keep the primary call to action (“Demo School”) at the top of the page so that no scrolling is necessary for their visitors to find it.
• The numbers don’t lie: Above the fold Class Creator marshals some pretty serious numbers as a form of social proof. They leverage the 10,000+ educators in 13 countries who’re already using their software as a powerful persuasive device.
• Easy access to a product demo: In the SaaS space, it’s remarkably common to see companies throw up too many barriers between potential customers and demoing their product. (“Submit your firstborn for access to our 5-minute free trial.”) Class Creator knows that it’s essential for prospects to get their hands dirty with a demo or trial version of the software. This ensures that they get to evaluate the product in action, generating qualified leads (with a simple email form) and carrying them further down the funnel.
• Smart use of lightboxes: This landing page (acting as a homepage) already has a ton to say about Class Creator. Relegating any additional information to lightboxes works to keep it out of the way. It’d certainly be worth their while testing different versions of this page that swap out features for benefits or put the testimonials in a more prevalent place.

Editor’s Note. If you’re looking for the creative freedom to make whatever you want, the Unbounce Landing Page Builder offers that flexibility, whether you want to make a popup or sticky bar , a long-form landing page , or an SEO-optimized page. Learn more here.

22. Fast Mask (Agency: J7 Media)

Here’s another example from J7 Media that’s all too timely. Fast Mask creates and sells bandanas and face masks that are designed to be used on a motorcycle, ATV, or while cycling. This page targets thrill-seekers and shows off some of the rad designs you can choose for your mask along with some of the different ways you can wear ‘em.

Industry : Clothing and Apparel

• Highlight best-selling products : Fast Masks have over 100 different designs listed on their website, but this landing page shows off just five of their most popular options. It’s enough to give you a sense of the different styles available (from a Canadian flag to a Spider-Man mask) without turning the page into one big product list.
• Keep your target audience in mind: This is a landing page that knows its audience. You can instantly tell you’re in the right place if you’re a thrill-seeker who enjoys motorcycles, paintball, snowboarding, hunting, or other extreme sports.

23. Good Eggs

The good people at Good Eggs know how to use slick marketing. In fact, I think a lot of their landing pages would be a great fit for this post about landing page design . This particular example, which promotes free coconut water, is no exception, but it also offers a masterclass in restraint. It shows how to use a promo to score conversions without becoming overbearing.

Industry: Grocery Delivery

• Freebies: Free seems universally good. But in this case, the promise of free is doing more than appealing to our instinctual love of not paying for stuff . It builds goodwill, provides a sample of a product that Good Egg carries, and quickly establishes a lifestyle match between the service and the visitor. What do I mean by lifestyle match? Well, if you’re thrilled by the idea of getting free coconut water from Harmless Harvest, you already know Good Eggs will be a great fit for you.
• Added value: At first, I was taken aback by the headline here because I thought you’d hit harder with the whole free thing (like, I dunno, “Free Coconut Water” could work?). But it’s likely the average Good Eggs customer has more on their mind just getting a deal. Here, the promotion helps show off brand values of wellness, sustainability, and ethical labor practices. So it’s not just free, it’s also a good thing.
• Testimonials: It can be a little risky to mention your competitors, but Good Eggs gets around this problem by letting a customer do it for them. Sometimes testimonials can get a little samey, repeating the same point in different voices. (That’s not always a bad thing.) Here, though, they’ve been carefully selected to reinforce the three value propositions listed above.

24. HomeLoanGurus (Agency: ConversionLab)

Here’s another landing page example from the expert marketers over at ConversionLab . HomeLoanGurus is a service that connects homebuyers with lenders—even when you have a poor credit score. (Is 670 a bad credit score? I’m asking for a friend.) This landing page does an excellent job of explaining how their service works in simple terms and encouraging visitors to apply online for their first loan.

Industry : Finance and Insurance

• Problem-focused: The headline here isn’t about the service—it’s about the visitor. “Poor credit score?” You know right away if this is the situation you’re dealing with, and the page immediately expresses empathy before suggesting HomeLoanGurus as a solution.
• Process-oriented: Getting a home loan can be suuuuper complicated. There’s lots of paperwork, terminology, and regulations you have to wrap your head around. This landing page spells out the process in simple steps and helps to make it seem much easier for the visitor who might be worried about taking the first step.
• Keep it short: Financial landing pages vary in length, but data from Unbounce’s Conversion Benchmark Report suggests that those with fewer than 200 words tend to convert best. This example shows how you can say a lot without making your page too long.

25. Jet Pet

For every person living in Vancouver, there must be at least six dogs. Jet Pet understands this city’s love of pooches, and they’re big fans of using the Unbounce Builder to advertise their premium dog boarding service and three locations to locals. We’ve included it here because this landing page is an inspiration for anyone targeting a select geographic area.

Industry: Pet Care/Boarding

• Clear value statement: A simple heading (“Dog Boarding Vancouver”) lets the searcher know they’ve hit the jackpot. For paid campaigns, Jet Pet can also use Unbounce’s Dynamic Keyword Replacement (DTR) to swap in a search keyword (“Dog Kennels Vancouver”) for improved message match. Then, when a prospect clicks on an ad in Google, they’re brought to a page with a headline that matches their expectations.
• Two-stage form: Typically, using multi-step forms can lead to higher conversion rates than a single, long form. Here, a two-stage form reduces psychological friction in two ways. First, it minimizes the perceived effort in signing up for the service. (And even if the second form proves frustrating, someone who’s already filled out the first form is invested and more likely to continue onward. Sunk cost fallacy FTW.) Second, a two-stage form can delay asking for more “sensitive” questions until later.
• Friendliness: Speaking of the form, I love that the first thing they ask you (and the only required field on the first page) is your dog’s name . I’d expect this question if I walked into one of their locations with my pup on a leash, but seeing the same question here made me smile. Jet Pet’s page is full of friendly gestures like this one that make them memorable.
• Trust building: Trusting somebody else with your dog requires significant peace of mind. So it’s important that Jet Pet uses copy that builds that trust and leaves their customers feeling secure that they’ve left Fido with ”loving experts” who have his best interest in mind. The reassuring language that Jet Pet uses across the page reinforces this message, including emotionally loaded terms like “care,” “safe,” and “love.”
• Video testimonials: You don’t always need a video to have an effective testimonial, but in Jet Pet’s case, I think this is a smart move. There’s a lot of questionable testimony out there, so showing actual dog owners speaking to the camera helps build further credibility. (I’d love to see the dogs in these videos too.)

26. Mooala (Agency: BuzzShift)

So it turns out you can milk a banana. Who knew? (Mooala Organic, that’s who.) Created by BuzzShift , the landing page reflects the brand’s playfulness and sense of fun embodied by their mascot. It’s also straightforward in a way that inspires a lot of confidence in their product. Cameron Gawley, BuzzShift’s co-founder and CEO, puts the choices here in a whole-funnel context:

This specific page worked well in the consideration phase of our social ads. Our goal was to add value via a coupon, by capturing an email as a soft conversion and then nurture them forward in the rest of the journey. Most brands have a huge opportunity to lower their CPA and increase conversions by focusing more on awareness and consideration.

Industry: Beverages/Dairy Alternatives

• From landing page to offline purchase: As Gawley points out, the promise of a coupon does double duty as a soft conversion. It builds an email nurture track and encourages an in-store purchase. Since tasting is believing, this is a crucial component of Mooala’s digital marketing strategy.
• Meeting objections head-on: Banana haters gonna banana hate. But Mooala should be commended for immediately kicking one possible objection to the curb: “What is Bananamilk, you ask? It’s not a sugary-sweet banana smoothie, as you might think.” By boldly tackling this concern, the copy helps reset expectations and promote the product as “a light, dairy alternative that you can enjoy guilt-free.”
• A smartly placed animation: Videos and animations can be extraordinarily useful, but they can also serve as a distraction if not positioned correctly. I love the inclusion of animation at the bottom of the page, where it’ll draw the eye toward the CTA instead of distracting from Mooala’s primary messaging.
• Social queues: Encouraging visitors to follow the brand’s social media accounts increases the opportunities to be delightful and stay top of mind.

27. NANOR (Agency: Webistry)

With many ecommerce products, it’s as much about selling the experience as it is about selling the product. Take a look at this page for NANOR scented candles (created by the agency Webistry ), and you get an immediate impression of the luxury that’s in store for you. It’s a beautiful page that just makes you want to light one of these bad boys up and get into the bubble bath with a glass of chardonnay.

Industry : Wellness/Gifts

• Dark background : This landing page instantly stands out because of the black background. The coloring provides an upscale, premium atmosphere on the page that really helps to put the product in the best possible spotlight as a luxury experience.
• Images you can practically smell: Some items are notoriously tricky to sell online. Candles, for example, seem like just the type of thing that most people would want to smell before they buy. (And until someone reinvents smell-o-vision for the modern era of advertising, that’s gonna be hard to pull off.) This page does a fantastic job of describing each candle aroma and showing off beautiful images of grapefruits, flowers, herbs, and spices to represent each fragrance.
• “Add to cart” button: To make it easy for visitors to buy right on the landing page, Webistry used custom “Add to cart” buttons. Check out their post in the Unbounce Community to see how you can add a Shopify checkout to your landing page .

28. Panda7 (Agency: Webistry)

Does anybody actually enjoy the process of getting car insurance? (Unless you’re a talking gecko, the answer is probably no.) You’ve got to contact multiple different insurers, compare their rates, and then painstakingly look through the contracts for hidden fees. But this landing page for Panda7 (another one built by Webistry ) promises to make things much easier for drivers—their service lets you compare quotes from all the major insurers and buy car insurance within minutes. Yes, please.

• Clear benefits : The page makes it clear that there are two major benefits of using the service. First, it saves you time by letting you compare the best rates online. Second, it saves you money (up to 30%, in some cases). These two points are made over and over again in several different ways, so you can pick up on ‘em even if you’re skimming.
• On-brand visuals : The page seamlessly integrates the royal purple brand color throughout the page, in everything from the illustrations to the background section colors. Very cohesive, and very professional looking.
• Floating CTA header : Check out that floating header. The button smartly responsively changes from a phone number at the top of the page to the main “Compare Quotes” CTA as you scroll. Very cool.

We’re happy to show off this slick landing page from Pared, an app that matches (or, ahem, pairs) restaurants to pre-qualified kitchen staff. Like the example from Class Creator, Pared doesn’t need a complicated website to get their message out there. Unbounce’s Classic Builder and AI-powered Smart Builder give them the ability to make changes and track conversions. According to Dave Lu, Pared’s president and co-founder, it’s been effective, even three years later:

From day one, I was able to quickly pull together a website and landing page for my startup. Because of Unbounce, I can iterate and A/B test changes without needing to involve a designer or developer . This is tremendously liberating and powerful for any marketer.

Industry: Restaurants/Staffing

• Speaks to its niche: Pared isn’t a service for everyone and they know it. Instead, they have a specific clientele whose needs they match in a big way. This landing page starts with one particular problem these people encounter: “Never be short-staffed again,” and goes from there. (They use other web assets for recruiting Pared Pros.)
• Explainer video: The landing page includes a short explainer that runs viewers through the problem and their solution to it in simple, approachable language. App landing pages, in particular, benefit from these types of videos.
• Big names and logos: The page includes logos from a wide variety of recognizable eateries and restaurants who use the service. It also includes killer testimonials from chef-owners at San Francisco institutions like Octavia and Jaridiniere (now sadly gone).

30. Perfect Keto (Agency: Webistry)

Here’s one more example from Webistry for Perfect Keto protein bars. The page does a great job not only selling these bars as the tasty treats that they are, but also highlighting their health and nutritional value. (Only three grams of net carbs in every bar? That means you could have six bars a day without coming out of ketosis!)

Industry : Food

• Healthy social proof : The page includes testimonials from a number of different keto diet influencers and authors. (Including… Joe Rogan? Sure, why not.) But there’s a lot more social proof too—they show off having over 2,500 reviews and having their brand appear in publications such as Women’s Health, Reader’s Digest, and Popsugar.
• Nailing the nutrition question: Keto dieters have to track their nutrition very closely, which is why this page is smart to include a close-up screenshot of the nutrition facts. Visitors can see for themselves the breakdown of calories in each bar, and examine each quality ingredient.
• Includes use cases: About a third of the way down the page, I love the little section that tells you about what situations these keto bars are perfect for. From travel, to workouts, to grab-and-go breakfasts—you can imagine eating these as a snack or a meal in all sorts of different scenarios.

31. Twinwoods Adventure (Agency: Bluespark Digital)

This landing page for Twinwoods Adventure captures the thrill of indoor skydiving through a captivating (and humorous) hero animation and tons of incredible action shots. Bluespark Digital created a page that buzzes with energy and excitement while staying focused on the conversion.

Industry: Adventure

• Capturing the experience: Twinwoods Adventure sells an experience, so social proof is critical in carrying visitors over the golden line from curiosity to conversion. (You can return a lousy product, after all, but bad experiences will be with you for life.) The page hits you with the double whammy of testimonials and review scores from Google, Facebook, and TripAdvisor.
• Hype video: Some concepts demand video. Indoor skydiving is one of them. The mid-page video here does an incredible job of creating hype for the experience by showing off a range of skill levels. If you thought the wind tunnel was nothing but an oversized hairdryer, boy, you were wrong.
• Keep the number handy: Like many of the pages we’ve featured, the design encourages scrolling downwards (clicking the arrow below the CTA carries you to the benefits). But Twinwoods likely do a lot of booking over the phone, so a floating phone number keeps that particular call-to-action visible no matter where people end up on the page.
• Additional info: Before you get me into a jumpsuit, I’ve got more questions. (Like, where’d you guys get the wind tunnel anyway?) That’s why it’s a relief to find the info I need tucked away on the page. Arguably, these sections could be a little more evident as buttons, but Twinwoods Adventure smartly includes this additional info without stretching the page.

32. Roomeze (Agency: Snap Listings)

I’ve had my share of bad roommate experiences, so I was immediately interested in this Roomeze landing page by Snap Listings . Their service promises to matchmake you with vetted roommates around New York City and get you set up in an apartment for less than $1,000 a month. I wonder if there’s a way to check to make sure your future roommates don’t play the trombone? (Because trust me. You don’t want a roommate who plays the trombone.)

Industry : Real Estate

• Style for miles: Moving can be stressful, but it can also be a lot of fun. The colorful illustrations on this page capture the latter feeling, making you excited about the prospect of a fresh start with new roommates.
• Compelling CTA: The main CTA on the page asks a question: “What can $1,000/mo get you?” If you’re at all familiar with New York City real estate, you know that a lot of places charge an arm and a leg for even a shoebox-sized apartment. The idea that you could find a potentially nice apartment for that price is very compelling.
• Visual form: Check out the bottom of the real estate landing page, where they ask you to fill out a simple form to take the first step. The UX here is pretty great, with the first two questions being simple checkboxes (including illustration visuals) to help get you started. (And for more examples of great real estate landing pages, check these out .)

Have you ever tasted cat food? (No, me neither. That would be weird.) I’d imagine that most of it doesn’t taste great though, and it’s probably not too good for you either. But that’s why this landing page for Smalls Food for Cats caught my attention. Their subscription-box service offers human-grade quality food for your feline friends. No fakery, no filler. There are wet and dry varieties that give your cat fresher breath in just one month—which means you can finally see what your cat’s breath smells like when it doesn’t smell like cat food .

Industry : Pet Food/Subscription Boxes

• Coupons: For subscription boxes, a coupon or discount can go a long way towards persuading visitors to give it a try. This page highlights that you can get 25% off your first box by using a sticky bar at the top of the page.
• Colors: Orange! Yellow! Blue! The page breaks up each section with a different background color, giving the whole thing a fun and playful feel. (Check out those adorable illustrations in the benefits section, too.)
• Cats : This landing page features over 11 fun photographs of cats enjoying the product, being held by their owners, and admiring themselves in the mirror (no doubt contemplating the delicious meal they just ate). The testimonials even show pictures of cats instead of people! Too. Much. Cuteness.

When you own real estate that is dated or damaged, sometimes you just want to sell it as quickly as possible (for as much money as possible, of course). That’s where this landing page from Sundae makes it easy for you—their service helps you sell your home quickly for the best price possible.

• Minimalistic design: This landing page strips away almost all of the photography, animations, videos, and distractions that you find on other pages. It uses lots of white space to give you breathing room as you read, which is important in an industry that often clutters you with information and high-pressure sales tactics.
• Self-identifying copy: There are lots of reasons for someone to use a service like Sundae, and this page smartly calls them out right near the top. Whether you’ve inherited an older piece of property that you can’t keep, have uncovered structural issues, or suffered from natural disaster damage—Sundae specializes in helping you sell your home off-market in any condition.
• Persuasive comparison chart: It can sometimes be risky to directly compare your service to other options or competitors, but this page does it very well. They even highlight their two biggest benefits by putting them in all caps: “ZERO FEES” and “SELL AS-IS.”

35. Wavehuggers (Agency: Everett Andrew Marketing)

Created by Everett Andrew Marketing , this brilliant landing page connects safety and fun together through carefully selected visuals and clear, concise messaging. According to Mark Chapman, Founder and President of Everett Andrew, this design was all about standing out:

Our goal in creating the page was to cut through the clutter and crowded market of businesses here in southern California offering surf lessons—both on Google and Facebook. Getting each important conversion component (i.e. social proof, urgency, hero shot , CTA, etc.) into the page, mostly above the fold, was tricky but in the end we found a way to segment these out so each part catches the eye.

Industry: Surf Lessons

• Yelp score: Even the crummiest of products or services can gather together a few positive testimonials. (“The CEO’s mom thinks we’re cool.”) That’s why high scores from Yelp, TripAdvisor, Amazon, or Google can complement testimonials, as they do here. It’s much more challenging to maintain strong scores on these sites. (Just remember that visitors can always verify your score for themselves.)
• Timed special offer: Like many of the examples here, Wavehuggers add urgency to the landing page with a limited-time promotion. It may not seem like much—this kind of thing is almost a marketing cliche at this point—but even small tweaks like adding “for a limited time only” to a promo code can affect your conversion rates.
• Safety, comfort, fun: Prospects are likely seeking out lessons to feel more comfortable on the water. Everything on this landing page focuses on the promise of a positive experience. The copy on this landing page reassures them throughout that surfing is “not as scary as you might think.”
• Real customers: The photographs here don’t have the polish of some of the others on this list (see Western Rise below), but guess what? They shouldn’t. A stunning stock photograph of a professional surfer hanging ten would be far less effective than these visuals of kids having fun on their boards. From the cursive fonts to the hand-drawn arrows, Wavehuggers’ style reflects the relaxed vibes of surfer culture.

This landing page from Woolx uses high-resolution photography and video backgrounds to give visitors an up-close and personal look at their Rory Sweater. The product is made from 100% Australian Merino wool (that’s a type of sheep, FYI) to provide a stylish, breathable, and ultra-comfy piece of clothing. Now I think I finally understand what “apres-ski chic” means.

Industry : Clothing/Apparel

• Eye-catching photography: The photos here span the entire width of the landing page, meaning you can’t help but admire the details of the sweater and imagine yourself wearing it on a snowy winter day. (They’re also making me want to adopt a cute husky puppy, but maybe that part was unintentional.)
• Sticky bar promotion: Check out that sticky bar at the top of the page offering a 10% discount for visitors. Limited-time offers like this are a great way to improve your click-through rate and get people to switch mindsets from browsing to buying.
• Feature video: With apparel like this, it’s important to sell the lifestyle of the brand as much as it is to sell the product itself. The video on the page shows a woman preparing for an early-morning bike ride by lacing up her shoes and zipping up her sweater. It’s a subtle way of reinforcing who the target audience is.

37. Zumba (Agency: MuteSix)

I’m not very good at most exercises. I don’t really have any dance skills. And I certainly don’t have good rhythm. But for some reason… I think I maybe want to become a Zumba instructor now? That’s how good this landing page for teaching Zumba (created by the agency, MuteSix ) is. They make it seem totally accessible (and a whole lot of fun) to learn the steps and start teaching.

Industry : Fitness

• Active photography : Zumba is all about movement, and this landing page captures that kinetic energy with high-res photos of people jumping, dancing, and laughing. The energy is practically radiating off the page, pumping you up to start your online training.
• Inspiring copy : With words like “booty-shaking” and “fresh music” used throughout the page, the copywriting here helps to hype up visitors as well. Even better, they promise that you’ll “thrive as an instructor” and “be part of something big” when you sign up.
• Supporting videos: With fitness programs, it’s always important to show some video content to give visitors a taste of what it’ll actually be like to try this themselves. The page uses a combination of professional videos and instructor-created content to give you an inside look into the world of Zumba.

38. Mailchimp

When you land on this Mailchimp page, the first thing that your eyes absorb is the bright, cheery yellow background. (Either that, or the funky-looking dude with the awesome outfit. Gotta admit, I’m kind of jealous of those shades.) 

Choosing yellow as part of their brand style was likely a deliberate design choice since that color is commonly associated with fun, energy, and grabbing attention—all core parts of Mailchimp’s brand. This is a great reminder that design elements can be an effective part of boosting your landing pages’ conversion rates. 

Industry : SaaS / Marketing

• Drawing attention through design: After smacking you upside the brain with the attention-grabbing hero banner, the page’s design maintains an off-beat, yet appealing style with hand-drawn illustrations and brightly-colored screenshot examples. The design makes this page a delight to scroll through, and that can only be a good thing for readers.
• Brief, but beneficial: The copy scattered throughout the page is short, but to the point. As we’ve mentioned in previous examples above, shorter amounts of copy can help increase conversion and Mailchimp manages to describe plenty of benefits in not so many words.
• Personal perspective: Near the bottom of the page, Mailchimp includes a section titled “How can Mailchimp help me?” By using the first person (“me”) point of view, the copy pulls the reader in and makes them feel more involved, which increases the sense of engagement.

39. Spotify

Everybody knows Spotify. Heck, almost everyone is using Spotify. But even for those who aren’t streaming their tunes, podcasts, and audiobooks through this platform, Spotify’s brand recognition is pretty much universal. 

That’s why they didn’t waste any real estate on this landing page describing the service or how it works. Instead, the page immediately launches into the main thing that people want from Spotify​​— streaming audio . Thanks to this simplified design, filling your earholes with the latest tunes, podcasts, or audiobooks is just a few clicks away.

Industry : Audio Streaming

• Giving users what they want: As soon as the page loads, you’re presented with a variety of music playlists and audiobooks to choose from. Spotify knows what you’re here for and they’re giving it to you, front and center.
• Minimalist design: The main portion of the landing page is filled with three rows—yup, just three—of audio streaming options, and the left-hand column provides quick access to playlists and podcasts. No unnecessary filler or distracting details on this page—it’s all about providing the quickest and simplest access to streaming audio.

40. Snackpass

When you’ve got a hankerin’ for brown sugar bubble tea (with mango coconut jelly, of course) or Japanese-style fresh fruit crepes, you don’t want to wait—you want that yummy deliciousness now . Snackpass is a social commerce platform that makes it easy for quick-serve restaurants (like bubble tea cafés and dessert joints) to streamline their operations and reduce customer wait times. 

Snackpass’s landing page uses a streamlined design and a heavy social media focus to speak to what these quick-serve restaurants are all about—buzz-worthy snacks that are practically designed to be shared (and drooled over) on Instagram and TikTok.

• It’s all about the socials: When you scroll down past the header copy and admittedly adorable graphic of a quick-serve restaurant, you’re presented with embedded videos from Snackpass’s TikTok feed, showcasing some of the hot new snack joints. The marketing lifeblood of many quick-serve restaurants flows through social media (gotta go viral!), and by highlighting the social feeds Snackpass is basically telling their potential customers: “We understand what drives your business. We gotchu.”
• In the news: As a hot new startup, Snackpass has been making waves in established media outlets like Forbes and TechCrunch. They made sure to broadcast this on their landing page by listing some of the notable news platforms they’ve been featured on, which lends credibility to their brand—not to mention their prospects for the future.
• Visually appealing benefits: Anybody can use a basic (and boring) list of bullet points to describe their benefits. Snackpass opted instead to add simple, yet attractive graphics to each of their benefits, making them easier to understand (and less likely for people to just scroll past them).

ABT: Always Be Testing

There you have it. These are some of the best landing page design examples we’ve come across here at Unbounce, selected to represent a wide swath of industries with many different conversion goals. They don’t follow every best practice out there, but we hope you’ve found some landing page ideas that can inspire you.

But we have one final piece of advice for you: no page is perfect, but every page can be better .

And what works for one page (with one target market) won’t necessarily work for you. With this in mind, you should always be testing your landing pages .

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Be the Michael Jordan of landing pages

When I was in middle school, I had a friend who gave up playing basketball after watching Michael Jordan in the NBA Finals. “I’ll never get anywhere near his level,” he told me, “So what’s the point?”

Great landing page examples like the ones above should inspire you. But sometimes seeing other people’s awesomeness can have the opposite effect .

But don’t give up!

The good news is that most of these examples were built with Unbounce’s drag-and-drop builder . Though many take advantage of custom scripts to kick it up a notch, almost all these examples started in the same place as you will—with a brand, a blank page, and a big idea. Heck, some of these inspiring landing pages even started as Unbounce landing page templates , though you’d never know it by looking at them. And we’re not tellin’.

So swipe a few ideas from these examples, load up your favorite template, and, yeah… be the Michael Jordan of landing pages.

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Startup Landing Pages: Best Practices (& 10 Examples)

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Startups have even more incentive to keep visitors interested and follow through on desired goals. Since brand recognition is low in the early days of the company's life cycle and remarketing costs can consume the budget, using landing pages instead of traditional homepages is a solid choice.

After all, landing pages are more conversion-focused than regular web pages.  Keeping conversions high is one of the  Key Performance Indicators  for marketers in any business, especially in startups.

Learn more about why businesses nowadays tend to desire more and more professional landing pages.

Let's explore startup landing pages, including best practices and examples you can use to get inspired and convert more visitors into leads or customers.

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Best Practices for Startup Landing Pages

Every industry has its own rules of operation, and the same can be said about landing pages. Trends change periodically, but some practices are more ubiquitous than others.

Let's take a look at three practices that will help you create relevant and, most importantly, effective landing pages for your startup.

Compare Your Landing Pages with the Competition

Both you and your competitors use various techniques to get as many customers as possible. Using other pages as a point of reference is a solid idea.

The thing is, you can't know for sure whether their ideas work well since you don't have access to their analytics unless corporate espionage is involved, though I don't recommend that.

Just to be clear: Compare does not mean copy. In fact,  knowing what your rivals are doing gives you the opportunity to get creative and distinguish your creations from theirs.

Check out here some amazing tools to monitor and analyze your competition!

Use Animations

Most pages have a static feel. However, programming offers ways to change that.  Animations and scroll effects impact the way visitors perceive your page.  Movement catches the attention and allows you to showcase more than a regular image.

It's no wonder startup businesses use animations on their landing pages. Even though it might seem challenging, a good has built-in effects you can use in your creations. If that's not enough, you have the option to add custom code.

Check out here some interactive elements increasing the conversion rate on your landing page .

Of course, animations come at a price.  The more you use them, the heavier your page gets . Size impacts loading times, so it's important to keep the animations in moderation. Otherwise, loading times might be too long.

Get 111 Landing Page Examples – the Ultimate Guide for FREE

Engage with visual content

A similar role is played by traditional visuals. They help convey information quickly and effectively, making it easier for visitors to understand the key messages and benefits of your startup. By using compelling images, videos, and graphics, visual content can evoke emotions, enhance storytelling, and increase the overall engagement and interest of visitors, ultimately encouraging them to explore further and take desired actions.

But don't be excessive with the number of elements or colors! Remember to keep your own startup landing page design straightforward and clear. If you make it too heavy, you may disrupt some visitors' conversion path, losing finally a chance for more conversions.

Sometimes, a sole outstanding and well-thought hero image may get the job done.

Generate Interest Before Going for the Sale

Many startups emphasize sales straight away, but when landing pages are involved, it may not be the best idea. Most landing pages are meant to entice visitors to complete a specific goal, but  the goal in question must be achievable after scrolling and reading through a relatively short piece of content.

For purchase or subscription to happen, the visitor usually takes time to think about all the pros and cons, no matter how well-crafted and convincing the landing page is. That's why some companies have shifted their focus towards  collecting leads  for a demo call or waitlist signup.

This solution lets the sales team do all the heavy lifting, and you have an email address to send marketing emails and nurture your lead before the purchase takes place.

Bet on Social Proof

Testimonials, reviews, case studies, logos, and other examples of social proof techniques ( find out more ) are great tools to build trust and credibility.

If you are at the very early stages of your business journey, and your portfolio does not include any reputable clients or partners, simply use what you have. Any positive feedback is of relevance to those who are not yet familiar with your brand. Giving them anything that can put your product or service in a positive light may be a good starting point for your persuasion strategy.

Badges of famous brands on your landing page may boost your company's credibility

Examples of Startup Landing Pages

Now that you know some of the best practices, let's move to the real-life examples of other startup landing pages.  Each one has something to offer, but no landing page is perfect.  You will see what these companies did right and what they can work on to increase their conversion rate.

1. Cybellum

It's a startup from 2016, but it's so good I had to include it in the list. First of all, the name sounds perfect: it's smooth, creative, and to the point. The "bellum" word is taken from Latin, where it means "war", while the "cybe" is easily recognized as a part of "cyber". As a result, the ideas of cyberwar and cybersecurity emerge in your head in a second.

It's one of the best startup landing pages because it is clear and simple. Look at this headline speaking itself what the product is all about. Double CTA ("Book a demo") are properly exposed and stand out from the background. The page's design is kept straight, tough highly informative. The animation based on the network structure on the left signifies the company provides a system of cybersecurity solutions, not only single-goal tools.

And the icing on the cake: these remarkable testimonials moving from the right to the left. It's impossible to miss it.

The only thing I'd suggest to enrich this amazing startup landing page with is one or two sentences bearing the customer value proposition ( learn more ). It may persuade these potential customers that are resistant to visuals.

This startup landing page is the polar opposite of the previous example.  Letter  provides banking services for high earners.  The design of the page reflects the product: cutting-edge and high-tech.  The viewing experience is interesting, and the combination of colors and images creates a modern, opulent atmosphere.

The page is incredibly dynamic. Lots of animations and effects give the impression of action.

There is a downside to the number of animations used on the page: It's heavy. Large weight means long load times, and there is a loading screen that takes a few seconds to complete when entering the page. Internet users are getting less patient when browsing the web, so the  bounce rate  might be high.

3. Limepay.io

The crypto payment platform service has a short and clear landing page.  LimePay  has decided to go for simplicity, and it shows.

While the copy in the hero section might confuse those who aren't familiar with the topic, the infographic showing the payment process is easy to understand.

The testimonial is a textbook case of how to do one right.  It provides a lot of information the users might be looking for, and the person sharing his opinion has his name, job title, and image attached.

Other than the potentially unclear copy in the first section of the page, there is one more issue here. There are three different CTA buttons: One takes visitors to a demo registration page, another opens your inbox to send an email, and the third is part of a  lead capture form  for a newsletter subscription.

A landing page should only have one goal, so it would be better to focus on the demo signup since that's the most promising path for the business.

It's clear that someone took a lot of time to prepare  Vaayu's landing page  since it's a technically advanced page. The first element you'll notice is the plethora of animations. There is movement in most sections.

One of the most exciting parts of the page is the “How Vayyu Works” section.  Instead of scrolling vertically like most pages, it scrolls horizontally from left to right. It's a clever idea that makes the viewing experience more interesting.

As for the negatives, there are a few. The first one concerns testimonials. While the gallery is nice and interactive, videos of Vayyu's clients are displayed in a different tab, which can make the visitor leave the page forever instead of keeping them on it.

Furthermore, these effects and animations make the page feel heavy. My trusty MacBook started humming as soon as I opened the page. The page might not be as fluid on older devices.

5. Ranktracker

Ranktracker banks on a straight conversion page with no more than a few navigation links and the primary CTA encouraging account creation. The latter is shining with orange amidst the deep-blue background, and this is why it catches the attention immediately.

The copy is short, but the message is clear from the get-go. A promise of increasing traffic data by using SEO tools is probably exactly what the audience may looking for at sites of this kind. For those who need more information, a video on the left delivers a more extensive (yet still very precise) list of benefits for Ranktracker users.

Nevertheless, the portfolio section's potential is wasted, as it is placed just below the fold line and the logos are turned into greyscale, which makes them look somewhat inactive. "Are they really Ranktracker's customers?" — may come to a visitor's head while taking a glimpse at it. Additionally: a lack of testimonials. While it's good to see the list of companies using the app, having a few words of praise from one of the clients is much more convincing than logos with no context.

The other weak spot is how long this startup landing page is. It's almost impossible to make visitors read it thoroughly, and this may cause they will lose the most relevant information.

6. Genesis Block

The homepage for  Genesis Block  is also a landing page. Was it a wise choice to try and combine the two? Let's find out.

Similar to Vayyu and Letter, the animations take center stage here. In some cases, they overshadow the copy. It's the text that makes the visitors make a decision; the visuals should be a helpful sidekick.  The topbar that takes visitors to a designated part of a landing page helps with navigation. 

The contact box in the last section is straight. Though longer forms are often ineffective, the only question "How can we help?" is too general. What types of help are in play? How can I receive the answer? It's not obvious (yet should be).

All in all, this page suffers from a personality split. It tries to be a landing page by having one CTA button and no links, but it also attempts to describe a variety of services in a short amount of words. Having a landing page for each service would work much better here.

A career-finding platform,  Pave , has most of the key parts on a single page, but it's not exactly a landing page. Let's take a closer look.

Overall, the page is short, but in a good way.  There is a clear distinction between each section, both visually and content-wise.  Everything is in its own place.

The “How we can help” table shows specific benefits of using Pave. A nice slider with testimonials with faces of satisfied customers increases the trust factor.

The CTA box at the bottom of the page contrasts with the image, making it visible straight away, though the button blends with the box until visitors hover over it.

One aspect that disqualifies this page from being a landing page is the “Our Services” section. It contains three links that redirect visitors to different pages.

8. Neoplants

The bioengineering company with an eco-friendly mission called  Neoplants  uses its landing page to get its message across and grow its team. Does it do a good job, or does it need some fixing?

The mission statement is combined with a video presenting why it is so important, what risks may be related to destroying nature, and how we can benefit from preventing it. It looks fantastic and matches the topic perfectly. Using a video on a landing page is always a good idea, especially if it simultaneously can be inspirational and informational.

The top bar CTA buttons are properly placed and visible, but the visitor may be confused about what actions they cause.

The lead generation form is as short as it can be, but the way it's placed and presented makes it easy to overlook. Sometimes, using the lead capture form both at the beginning and end of the page will do the trick.

9. Perspective

Perspective's landing page has a few tricks up its sleeve to increase its effectiveness. Is there anything that could be done better?

First off, the animation in the hero section looks nice. The short copy conveys the tool's goal, giving visitors enough context to know what Perspective does.

There is a text box where people can type in any text and see the tool in action. It's an amazing idea – giving potential customers a taste of how it works.

Listing successful clients is not the perfect substitute for a testimonial, but it's better than nothing.

The “Get started today” section has three different CTA buttons, so the page lacks focus. Instead of directing all traffic to the same page, creating separate landing pages for each persona would be better.

Dibbs was established amid the COVID-19 pandemic. The platform allows to vault, mint, and distribute digital collectibles using tokenization tools, as well as monetizing them in numerous ways.

The landing page design is logical and easy to navigate. Essential elements are properly exposed: two bright-green buttons with bright-green background and one in the top right corner are unlike to be overlooked. But what is the advantage, may be at the same time... a disadvantage. Three CTAs encouraging different actions may compete against each other for users' attention.

The lead capture form at the bottom of the landing page looks like a middle ground between longer and shorter forms, but I would merge the "I am interested in" and "What do you want to share?" fields as the information type they are asking for is similar.

Build Landing Pages for Your Startup with Landingi

Now that you've seen some examples of startup landing pages, it's time to create one for your own business. If you don't have the tool for that, you're not stuck with a freelancer.

When it comes to building landing pages with ease, Landingi is a sure-fire choice. Our drag-and-drop editor makes the creation process as simple as it gets, and with 300+ landing page templates  to choose from, you can make a high-converting page faster than you think.

Adding animations and custom code is also a breeze. The only thing that limits you is your own imagination. Best of all, you can build up your first landing page for free with no strings attached.

Ready to grow? Let’s get started!

Join us and create the best-converting landing pages

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M. Yokomine, J. Morimoto, Y. Fukuda, T. Ueda, K. Takeuchi, K. Umezawa, H. Ago, H. Matsuura, G. Ueno, A. Senoo, S. Nagatoishi, K. Tsumoto and S. Sando, Chem. Sci. , 2024, Accepted Manuscript , DOI: 10.1039/D4SC01540A

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