The target reader is fully informed.
I have often asked myself whether it is different being a teenager nowadays than when I was that age. Are the problems still the same?
The years between 10 and 20 are certainly a difficult time in everybody’s life because one’s personality is developing and this makes a teenager generally more vulnerable than an adult. I am convinced that when it comes to media it is demanding to deal with for young people today. Advertisements are very prominent in our modern world and teenagers normally spend a lot of hours watching television or surfing the internet, which makes them potential customers. Furthermore, many teenagers have more money to spend than maybe twenty years ago and you often hear about families taking loans for expenses like technical equipment or mobile phone bills for their children. Certainly in the current economic climate many parents face tough decisions especially when it comes to what they can afford for their offspring. The most important point is that teenagers are often an easy target for companies advertising their latest gadgets. Many teenagers will buy it if they just manage to convince them that their product is an absolute ‘must-have’, because the pressure of belonging to a certain group, feeling accepted and not being an outsider is a big issue for a young person.
On the other hand, teenagers are trend setters. They have to create new ideas to be unique or just different from their own parents and this often sets the trend for a whole generation. Being special and fashionable is so important and therefore one needs to spend money on clothes, computers, games or phones to be part of your teenage generation and to find common grounds to make friends and have a fulfilling social life. Personally, I find it quite shocking when reading about the psychological strategies advertising companies use to gain influence on young people to sell a product. They are also often exploiting the creative energy of teenagers and it is almost impossible to escape the world of advertisement.
To conclude, I believe it is not feasible to prohibit adverts for teenagers. Furthermore, parents cannot avoid their children coming into contact with it, but it needs sensible adults helping and supporting teenagers in developing their own personality and sense of taste without the powerful influence of adverts.
4 | Content is mostly relevant to the task. The opening question in the introduction is not followed through or central to the argument of the essay. Target reader is on the whole informed; content point 4 is mentioned with little evaluation. | |
| 4 | Uses conventions of the essay to communicate complex ideas in an effective and convincing way, holding the target reader’s attention with ease, fulfilling all communicative purposes. |
3 | Text is a well-organised, coherent whole, using a variety of cohesive devices and organisational patterns with the flexibility (Furthermore, On the other hand, Personally, To conclude). | |
3 | Uses a wide range of vocabulary, including less common lexis, in an effective manner. Uses a wide range of simple and complex grammatical forms with full control, flexibility and sophistication. Errors, if present, are related to less common words and structures, or occur as slips. |
These texts both deal with the relationship between teenagers and advertising.
The first one focuses on how advertisers exploit young people, taking advantage both of teenage preoccupation with the media and of their susceptibility to peer pressure combined with a wish to appear ‘cool’. The second text is less critical of the relationship between marketing and young people. It presents the young as having a very positive influence on the quality of modern adverts, helping to make them much wittier and more original than ever before. This text maintains that teenagers’ impact on advertising derives partly from their predilection for what is intriguingly new but also, more particularly, from their own creative energy. This energy has been channeled into advertising, raising it arguably to the level of an art form.
While I appreciate the arguments put forward in both texts, I tend to feel more in sympathy with the approach of the first one. I suspect that advertisers are quite cold-heartedly prepared to exploit the youth market, keen to capture the attention – and the cash – of the new generation and well aware of how young people are perhaps more easily influenced than their more cynical elders.
I would accept that advertising can be very creative and I personally often find an advert in a magazine or a TV commercial attractive to look at or enjoyably humorous. It does not seem unreasonable to suggest that many people with artistic talents are attracted into the advertising profession. However, I do not see that as having any direct connection with teenagers. Those who create the most original adverts are certainly likely to be young but in their twenties or early thirties rather than their teens. Moreover the appeal of the more sophisticated advert is surely just as powerful for the older generation as for teenagers.
5 | The target reader is fully informed. All content is relevant to the task. | |
| 4 | Uses the conventions of the essay to communicate complex ideas in an effective and convincing way, holding the target reader’s attention with ease, fulfilling all communicative purposes. |
4 | Text is a well-organised, coherent whole, using a wide range of cohesive devices and organisational patterns with flexibility. | |
5 | Uses a wide range of vocabulary, including less common lexis, with fluency, precision, sophistication and style (over‑arching theme, differing viewpoints, contentious, an end in themselves). Use of grammar is sophisticated, fully controlled and completely natural. |
Concern is often expressed about the negative effects that television can have on young people. As far as I am concerned, the most serious damage that occurs is a result of the constant commercial pressures that vulnerable youngsters are exposed to.
Advertisements every ten minutes or so as children and teenagers watch their favourite programmes are likely to lead them to believe that possessing the latest gadget or item of clothing will bring them happiness and respect from others. To my mind, the result of this can only be a generation whose values are too materialistic for their own ultimate contentment.
This is not to say that all advertisements are lacking in quality. It is not unreasonable, in fact, to consider them as an art form as many are imaginative and make original use of language, music and camerawork. They are indeed often produced by talented young people who find them an appropriate focus for their own creativity.
In my opinion, the answer lies in education. Advertisements are not harmful per se; it is just that we all need to know how to use them. We should take the information that we need from them but we should be aware of the techniques that their makers use with the hope of influencing us to buy things we do not really have any need of. Young people should be taught not only to appreciate the artistic qualities of adverts but also to recognize the tricks that are being employed. Greater sophistication should lead to less vulnerability.
5 | The target reader is fully informed. All content is relevant to the task. | |
| 5 | Demonstrates complete command of the conventions of the essay. Communicates complex ideas in an effective and convincing way, holding the target reader’s attention with ease, fulfilling all communicative purposes. Effective use of opening question to engage the reader’s attention. |
5 | Text is organised impressively and coherently using a wide range of cohesive devices and organisational patterns with complete flexibility. Paragraph divisions clearly support the internal organisation of the argument, which integrates evaluation of key points and the writer’s own views subtly and fluently. | |
5 | Uses a wide range of vocabulary, including less common lexis, with fluency, precision, sophistication and style. Use of grammar is sophisticated, fully controlled and completely natural |
Writing a pros and cons essay.
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Show me examples. When you're writing a pros and cons essay, you must follow two important guidelines. 1. Choose a debatable topic. Choosing a debatable topic allows you to select a balanced number of pros and cons. 2. Give equal weight to both the pros and the cons. You aren't just making a pros essay or a cons essay.
Formatting. Write in the traditional format. It should consist of an introduction, middle paragraphs (one paragraph for each idea), and a conclusion. Use short and concise sentences to avoid losing yourself in your thoughts. Run-on sentences will confuse the reader and impede seamless reading.
The following words and phrases are often used when discussing the pros of an issue. One/A Benefit. One/An Upside. One/An Advantage. One/A Positive. One/A Good side. One/a Plus. One point in favor of/in support of. An argument in favor of.
How to Use Sentence Starters in Essay Introductions. The art of crafting an engaging essay introduction lies in the strategic use of sentence starters. These are not just any random words, but carefully chosen transition words, short phrases, or clauses that guide the reader into the narrative. They serve as a bridge, connecting the title to ...
If you want to start writing terrific sentences (and improve your essay structure ), the first thing you should do is start using transition words. Transition words are those words or phrases that help connect thoughts and ideas. They move one sentence or paragraph into another, and they make things feel less abrupt.
3. Write an outline. Once you've got a list of pros and cons, write your outline. It should consist of an introduction, three body paragraphs, and a conclusion. In the body of the essay, you should address the pros and cons. You may choose to list all the pros first and then address the cons, or you may devote each paragraph of the body to a ...
8 Strategies for Writing Persuasive Pros and Cons Essays. A pros and cons essay is a subtype of argumentative essay. In the essay, you highlight the advantages and disadvantages of a topic or choice. However, you are not usually neutral. Instead, after laying out the pros and cons, you use them to draw a conclusion on the issue.
You might use a graphic organizer to bring order to your findings. Draw a large lowercase "t" on a sheet of paper. Title the left side "pros" and list all the pros of the issue on the left side. Include citations from your research. Title the right side "cons" and repeat the process.
To wrap up your pros and cons essays, you'll need to provide the reader with your opinion. As you state your opinion, you should provide your reasoning for making this choice. For example, if you're writing about the pros and cons of owning a dog, your conclusion might include a sentence such as "I believe that the benefits of owning a dog far ...
You need at least three pros and cons for a sufficient argument. 3. Take a Stand. A strong thesis statement is one that takes a stand and can be defended. Decide which side of the argument you support and group all your thoughts into one central theme. In order to take a stand, you must know opposing viewpoints and provide evidence against them.
A pros and cons essay is a type of persuasive assignment where you discuss both sides of a debatable issue before revealing your own position. The objective, balanced structure allows audiences to formulate their own opinions before hearing your final analysis. You can write a good pros and cons essay by giving fair, ...
In an argumentative text/essay what linking expressions can be used to introduce the pros and cons of the essay topic/object/theme, after a short introduction? ... Based closely on your example sentence: However, as with everything, X has it's advantages and disadvantages. ... For starters, your mother is on there with you. Secondly, she posts ...
Below are examples of signposts that are used in argumentative essays. Signposts enable the reader to follow our arguments easily. When pointing out opposing arguments (Cons): Opponents of this idea claim/maintain that… Those who disagree/ are against these ideas may say/ assert that… Some people may disagree with this idea,
Do you know how to write a pros & cons essay? if you don't, keep watching!Improve your writing and organize your ideas by clicking below to download my free...
Worksheets and downloads. A for and against essay - exercises 945.25 KB. A for and against essay - answers 293.66 KB. A for and against essay - essay 786.07 KB. A for and against essay - writing practice 497.45 KB.
4. Expressing pros and cons. There are two sides to the question. On the one hand…,on the other hand… An argument for/ in favour of/ against if… While admitting that…one should not fornet that… Some people think that…,others say that…
Sentence Starters: When you write something, be it an essay, article, or some blog, it is important that you make it as engaging as possible. And this comes down to one basic yet very important element, Sentence Starters. ... Example: The essay discusses the pros and cons of being a freelancer. ... Example: Lastly, let us look into the pros and ...
You must compare two opposing opinions in a pro and con essay outline. Here, the pro argument is technically the thesis statement, and the con argument is the antithesis contention. Here is a brief outline to get you started: 1. Research. Researching your topic is essential before you start writing. Hear what people and other sources of ...
Need to write an argumentative essay? Preparing for an upcoming debate? ProCon.org has over 100 topics complete with pro and con arguments, quotes and statistics from experts, historical information, and other pertinent research. Abortion - Should abortion be legal? Alternative Energy - Can alternative energy effectively replace fossil fuels?
2.2 Essay Structure 2. Planning your Advantage/Disadvantage Essay. 3.1 Identify key words and phrases. 3.2 Organise your ideas. 3.3 Identify vocabulary. Writing your Advantage/Disadvantages Essay. 4.1 Introduction. 4.2 Main body paragraphs. 4.3 Conclusion.
Example exam task: Write an essay summarising and evaluating the four key points from both texts. Use your own words throughout as far as possible, and include your own ideas in your answers. The Excitement of Advertising. Outdoor advertising has to attract, engage and persuade potential customers; it is themost important way of grabbing ...
Instructions. 1. Begin your essay by introducing your topic and explaining that you are exploring the advantages and disadvantages of this topic. You do not need a thesis because this is not a persuasive-paper. You aren't proving anything; you are simply giving informationIn articles and compositions, we may use any of the following techniques ...