• Skip to main content
  • Skip to primary sidebar

IResearchNet

Matching Hypothesis

Matching hypothesis definition.

The matching hypothesis refers to the proposition that people are attracted to and form relationships with individuals who resemble them on a variety of attributes, including demographic characteristics (e.g., age, ethnicity, and education level), personality traits, attitudes and values, and even physical attributes (e.g., attractiveness).

Background and Importance of Matching Hypothesis

Matching Hypothesis

Evidence for Matching Hypothesis

There is ample evidence in support of the matching hypothesis in the realm of interpersonal attraction and friendship formation. Not only do people overwhelmingly prefer to interact with similar others, but a person’s friends and associates are more likely to resemble that person on virtually every dimension examined, both positive and negative.

The evidence is mixed in the realm of romantic attraction and mate selection. There is definitely a tendency for men and women to marry spouses who resemble them. Researchers have found extensive similarity between marital partners on characteristics such as age, race, ethnicity, education level, socioeconomic status, religion, and physical attractiveness as well as on a host of personality traits and cognitive abilities. This well-documented tendency for similar individuals to marry is commonly referred to as homogamy or assortment.

The fact that people tend to end up with romantic partners who resemble them, however, does not necessarily mean that they prefer similar over dissimilar mates. There is evidence, particularly with respect to the characteristic of physical attractiveness, that both men and women actually prefer the most attractive partner possible. However, although people might ideally want a partner with highly desirable features, they might not possess enough desirable attributes themselves to be able to attract that individual. Because people seek the best possible mate but are constrained by their own assets, the process of romantic partner selection thus inevitably results in the pairing of individuals with similar characteristics.

Nonetheless, sufficient evidence supports the matching hypothesis to negate the old adage that “opposites attract.” They typically do not.

References:

  • Berscheid, E., & Reis, H. T. (1998). Attraction and close relationships. In D. T. Gilbert, S. T. Fiske, & G. Lindzey (Eds.), The handbook of social psychology (4th ed., pp. 193-281). New York: McGraw-Hill.
  • Kalick, S. M., & Hamilton, T. E. (1996). The matching hypothesis re-examined. Journal of Personality and Social Psychology, 51, 673-682.
  • Murstein, B. I. (1980). Mate selection in the 1970s. Journal of Marriage and the Family, 42, 777-792.

To read this content please select one of the options below:

Please note you do not have access to teaching notes, the match-up hypotheses revisited: matching social judgments and advertising messaging in celebrity endorsements.

European Journal of Marketing

ISSN : 0309-0566

Article publication date: 28 March 2022

Issue publication date: 6 April 2022

Although endorsers are thought to be highly effective when they match-up with a product, the current understanding of endorser match-up offers little insight for distinctions between equally attractive and trustworthy endorsers who have equivalent expertise in the product category, yet still diverge in their performance. Therefore, the main purpose of this research is to understand how a match between social judgments (i.e. warmth vs competence) of a celebrity endorser and specific advertising appeals (i.e. symbolic vs utilitarian) can improve consumer responses to an endorsement.

Design/methodology/approach

A preliminary study empirically distinguishes perceptions of warmth and competence from prevailing celebrity endorser evaluative criteria. Then, the authors conduct multiple 2 (warmth vs competence) × 2 (symbolic vs utilitarian) between-subjects experiments to demonstrate the effect of matching social judgments and advertising messaging, across celebrity genders (i.e. male and female), forms of marketing communications (i.e. print ads and interactive online ads) and types of brands (i.e. well-established and new/unknown).

The findings demonstrate that matching celebrity endorser social judgments with the appropriate type of advertising messaging positively influences consumer response to the brand for both male and female endorsers. Additionally, despite a commonly held belief that celebrity endorsements are more effective at changing attitudes than actual behaviors, for interactive online ads, the authors find that the match strategy can motivate consumer response through two different pathways. For well-established brands, the match improves overall brand response predominately through cognitive and behavioral mechanisms. Alternatively, for new or unknown brands, the match initially impacts affective responses, which are subsequently related to consumers shopping a brand’s product category, rating a brand higher in customer recommendations, choosing a brand’s products over top competitors and paying more for the brand’s offerings.

Originality/value

The main contribution of this research is the demonstrated support for an alternative and effective application of the match-up hypothesis, based on a fit between the endorser and the advertising messaging itself.

  • Celebrity endorsement
  • Social judgments
  • Stereotype content model
  • Advertising messaging

Bauer, B.C. , Carlson, B.D. and Johnson, C.D. (2022), "The match-up hypotheses revisited: matching social judgments and advertising messaging in celebrity endorsements", European Journal of Marketing , Vol. 56 No. 3, pp. 869-898. https://doi.org/10.1108/EJM-07-2020-0541

Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

Related articles

All feedback is valuable.

Please share your general feedback

Report an issue or find answers to frequently asked questions

Contact Customer Support

what is the term matchup hypothesis mean

Reference Library

Collections

  • See what's new
  • All Resources
  • Student Resources
  • Assessment Resources
  • Teaching Resources
  • CPD Courses
  • Livestreams

Study notes, videos, interactive activities and more!

Psychology news, insights and enrichment

Currated collections of free resources

Browse resources by topic

  • All Psychology Resources

Resource Selections

Currated lists of resources

Matching Hypothesis

The matching hypothesis is a theory of interpersonal attraction which argues that relationships are formed between two people who are equal or very similar in terms of social desirability. This is often examined in the form of level of physical attraction. The theory suggests that people assess their own value and then make ‘realistic choices’ by selecting the best available potential partners who are also likely to share this same level of attraction.

  • Share on Facebook
  • Share on Twitter
  • Share by Email

Example Answers for Relationships: A Level Psychology, Paper 3, June 2019 (AQA)

Exam Support

Relationships: Physical Attractiveness

Study Notes

Our subjects

  • › Criminology
  • › Economics
  • › Geography
  • › Health & Social Care
  • › Psychology
  • › Sociology
  • › Teaching & learning resources
  • › Student revision workshops
  • › Online student courses
  • › CPD for teachers
  • › Livestreams
  • › Teaching jobs

Boston House, 214 High Street, Boston Spa, West Yorkshire, LS23 6AD Tel: 01937 848885

  • › Contact us
  • › Terms of use
  • › Privacy & cookies

© 2002-2024 Tutor2u Limited. Company Reg no: 04489574. VAT reg no 816865400.

Open Education Sociology Dictionary

matching hypothesis

Table of Contents

Definition of Matching Hypothesis

( noun ) The theory that people select romantic and sexual partners who have similar statuses such as physical attraction and social class.

Matching Hypothesis Pronunciation

Pronunciation Usage Guide

Syllabification : match·ing hy·poth·e·sis

Audio Pronunciation

Phonetic Spelling

  • American English – /mAch-ing hie-pAHth-uh-suhs/
  • British English – /mAch-ing hie-pOth-i-sis/

International Phonetic Alphabet

  • American English – /ˈmæʧɪŋ haɪˈpɑθəsəs/
  • British English – /ˈmæʧɪŋ haɪˈpɒθɪsɪs/

Usage Notes

  • Plural:  matching hypotheses
  • A type of homogamy.
  • Also called matching phenomenon .

Additional Information

  • Sex and Gender Resources – Books, Journals, and Helpful Links
  • Word origin of “match” and “hypothesis” – Online Etymology Dictionary: etymonline.com
  • Rosenblum, Karen Elaine, and Toni-Michelle Travis. 2016.  The Meaning of Difference: American Constructions of Race, Sex and Gender, Social Class, Sexual Orientation, and Disability . 7th ed. New York: McGraw-Hill.

Related Terms

  • ascribed status
  • discrimination

Works Consulted

Branscombe, Nyla R., and Robert A. Baron. 2017. Social Psychology . 14th ed. Harlow, England: Pearson.

Encyclopædia Britannica. (N.d.)  Britannica Digital Learning . ( https://britannicalearn.com/ ).

Wikipedia contributors. (N.d.) Wikipedia, The Free Encyclopedia . Wikimedia Foundation. ( https://en.wikipedia.org/ ).

Cite the Definition of Matching Hypothesis

ASA – American Sociological Association (5th edition)

Bell, Kenton, ed. 2016. “matching hypothesis.” In Open Education Sociology Dictionary . Retrieved September 28, 2024 ( https://sociologydictionary.org/matching-hypothesis/ ).

APA – American Psychological Association (6th edition)

matching hypothesis. (2016). In K. Bell (Ed.), Open education sociology dictionary . Retrieved from https://sociologydictionary.org/matching-hypothesis/

Chicago/Turabian: Author-Date – Chicago Manual of Style (16th edition)

Bell, Kenton, ed. 2016. “matching hypothesis.” In Open Education Sociology Dictionary . Accessed September 28, 2024. https://sociologydictionary.org/matching-hypothesis/ .

MLA – Modern Language Association (7th edition)

“matching hypothesis.” Open Education Sociology Dictionary . Ed. Kenton Bell. 2016. Web. 28 Sep. 2024. < https://sociologydictionary.org/matching-hypothesis/ >.

UC Berkeley School of Information - home

  • Certificate in Applied Data Science
  • What is Cybersecurity?
  • MICS Class Profile
  • What Is Data Science?
  • Careers in Data Science
  • MIDS Class Profile
  • Study Applied Statistics
  • International Admissions
  • Fellowships
  • Student Profiles
  • Alumni Profiles
  • Video Library
  • Apply Now External link: open_in_new

Out of My League: A Professor Looks at Dating’s ‘Matching Hypothesis’

February 13, 2014 

what is the term matchup hypothesis mean

Berkeley I School Professor Coye Cheshire

You’ve undoubtedly heard it before: don’t date someone who’s “out of your league.” Whether or not this is good advice, it’s a commonly accepted fact that people tend to gravitate toward partners of a similar social worth. There’s even a theory that says just that, called “the matching hypothesis,” which you probably remember from your Psych 101 class. People tend to seek out partners of a similar level of social desirability, not just in terms of physical attractiveness but also in terms of other qualities, like intelligence and personality.

The matching hypothesis is almost conventional wisdom, but large-scale online dating data gave four UC Berkeley researchers a new way to evaluate its claims.

In the mid-2000s, UC Berkeley School of Information professor  Coye Cheshire , former Ph.D. student  Andrew T. Fiore , along with Lindsay Shaw Taylor and G.A. Mendelsohn from the UC Berkeley Department of Psychology began to use large-scale data to investigate a variety of questions about romantic relationship formation in online settings. As they began to accumulate enormous amounts of data, the emerging field of data science gave them the ability to test a variety of different research questions—including the long-held tenets of the matching hypothesis. With the advent of online dating sites, researchers suddenly had a wealth of relationship data at their fingertips, and data science offered them the tools to look at this large-scale data with a critical eye.

There was certainly a lot to look at. For starters, it’s a common misconception that the matching hypothesis is about people pairing off based on their physical attractiveness. This isn’t actually the case; instead, Walster et al. (1966) posited that individuals are likely to partner up based on similar levels of self-assessed self-worth, asking the specific question of whether people select partners of “similar social worth.”

Since inherent self-worth is tricky to measure, a reductionist view of the matching hypothesis has led physical attractiveness to stand in for that self-perceived self-worth over the years. In fact, the attractiveness quotient is what most people tend to think of now when they hear the term “s/he’s out of your league.” Due to these misconceptions and the complexity of their research questions, Cheshire and his team opted to break the problem into four experiments:

  • EXPERIMENT ONE:  Are one’s feelings of self-worth correlated with the social desirability of target partners?
  • EXPERIMENT TWO:  Does a person’s physical attractiveness correlate with the physical attractiveness of the people they contact?
  • EXPERIMENT THREE:  Does the popularity of online dating site members (as measured by unsolicited messages received) correlate with how desirable they judge their partners to be? Does their popularity correlate with their partner’s popularity? Do one’s feelings of self-worth correlate with those of people s/he communicates with?
  • EXPERIMENT FOUR:  Do more popular individuals select others whose popularity matches their own? Are they selected by this group as well?

What was the end result? As it turns out, humans are apt to date “out of our league”…or at least attempt to. Think of the online dating site population as a virtual bar that spans the entire United States; as you might guess from your own experience, an initiator’s physical attractiveness is not directly correlated to the attractiveness of those they choose to contact. Instead, users tend to contact people who are  more  attractive than themselves. However, other portions of this experiment showed that individuals voluntarily selected similarly desirable partners from the very beginning of the dating process, demonstrating that part of the traditional matching hypothesis (partnering based on self-worth) does hold true. Different ways of assessing social value led to differing conclusions for these researchers.

The design of this experiment helped to measure a broader conception of self-worth and social worth on multiple dimensions, extending beyond just physical attractiveness. This is something that has been overly simplified in the field of psychology, and data science techniques applied to online dating data presented a unique way to use large-scale analyses to go back and reassess a long-held truth.

This was a complex, multi-level study, which could only be made possible by a collection of large-scale data and flexible research methodologies. Thanks to the volume of data and the variety of tools at their disposal, researchers have the ability to combine methodologies to tackle a problem from different angles, as the UC Berkeley team did upon discovering that many equate worth with attractiveness.

The results of the UC Berkeley team’s experiments are interesting, but they hold an even deeper meaning for prospective data scientists. With the massive amounts of data and tools we currently have at our disposal, it’s becoming apparent that researchers now have the ability to go back and test fundamental assumptions in academic fields like psychology.

What does this mean? Even those data scientists who don’t plan to work in academia now have the ability to add something to the public dialogue. Testing the matching hypothesis was a boon to both industry and academia; by partnering with an online dating site, Cheshire and his fellow researchers were able to challenge long-held truths while at the same time working to understand some of the underlying social mechanics of relationship formation in a thriving business. The benefits of this research are twofold: it can help with future designs in online dating systems, while the data collection reveals different things of great interest to academic researchers.

Data science presents an interesting crossroads for social research. While the aforementioned research scholars are not necessarily the ones at work designing systems in the private sector to collect data, data scientists themselves are able to get right in the thick of things to build, collect, and analyze data, all while redirecting research to answer new questions that arise in the course of an experiment.

This is exactly why collaborations between industry and academia are important—research centers like Walmart Labs and Target labs are eager to work with academic researchers who can bring the tools and knowledge of data science and complex social systems to bear on industrial experiments. By collecting data for practical, pragmatic purposes, the two industries can then review standard assumptions, giving back more to society than just an increase in Click-Through Rate (CTR) to any one company. Instead, alliances between academia and industry help researchers understand fundamental social processes, leaving everyone better off.

To find out more about this study, view Taylor, Fiore, Mendelsohn, and Cheshire’s original paper:  “‘Out of My League’: A Real-World Test of the Matching Hypothesis.” (PDF, 533kb)

Request More Information

Psychology Dictionary

MATCHING HYPOTHESIS

is a psychological theory which implies relationships are formed between two people who equal or are very similar in terms of attractiveness.

Avatar photo

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest Posts

what is the term matchup hypothesis mean

What Happens At An ADHD Assessment

what is the term matchup hypothesis mean

A Quick Look at the History Behind Hypnosis

what is the term matchup hypothesis mean

A Brief History of Brainwashing: The Science of Thought Control

what is the term matchup hypothesis mean

A Deep Dive into the Social Psychology of Leadership

what is the term matchup hypothesis mean

Counseling Approaches to Client Care: Theories to Apply in Practice

what is the term matchup hypothesis mean

The Future Of Education: Can You Earn A Psychology Degree Online?

what is the term matchup hypothesis mean

Insomnia & Mental Illness: What is the Correlation?

Psychology of Decision Making

Stop Guessing: Here Are 3 Steps to Data-Driven Psychological Decisions

what is the term matchup hypothesis mean

Getting Help with Grief: Understanding Therapy & How It Can Help

what is the term matchup hypothesis mean

Exploring the Psychology of Risk and Reward

what is the term matchup hypothesis mean

Understanding ADHD in Women: Symptoms, Treatment & Support

what is the term matchup hypothesis mean

Meeting the Milestones: A Guide to Piaget's Child Developmental Stages

Popular psychology terms, medical model, hypermnesia, affirmation, brainwashing, backup reinforcer, message-learning approach, affiliative behavior, behavioral congruence, social instinct, personal adjustment, posttraumatic stress disorder (ptsd).

  • Privacy Policy

Research Method

Home » What is a Hypothesis – Types, Examples and Writing Guide

What is a Hypothesis – Types, Examples and Writing Guide

Table of Contents

What is a Hypothesis

Definition:

Hypothesis is an educated guess or proposed explanation for a phenomenon, based on some initial observations or data. It is a tentative statement that can be tested and potentially proven or disproven through further investigation and experimentation.

Hypothesis is often used in scientific research to guide the design of experiments and the collection and analysis of data. It is an essential element of the scientific method, as it allows researchers to make predictions about the outcome of their experiments and to test those predictions to determine their accuracy.

Types of Hypothesis

Types of Hypothesis are as follows:

Research Hypothesis

A research hypothesis is a statement that predicts a relationship between variables. It is usually formulated as a specific statement that can be tested through research, and it is often used in scientific research to guide the design of experiments.

Null Hypothesis

The null hypothesis is a statement that assumes there is no significant difference or relationship between variables. It is often used as a starting point for testing the research hypothesis, and if the results of the study reject the null hypothesis, it suggests that there is a significant difference or relationship between variables.

Alternative Hypothesis

An alternative hypothesis is a statement that assumes there is a significant difference or relationship between variables. It is often used as an alternative to the null hypothesis and is tested against the null hypothesis to determine which statement is more accurate.

Directional Hypothesis

A directional hypothesis is a statement that predicts the direction of the relationship between variables. For example, a researcher might predict that increasing the amount of exercise will result in a decrease in body weight.

Non-directional Hypothesis

A non-directional hypothesis is a statement that predicts the relationship between variables but does not specify the direction. For example, a researcher might predict that there is a relationship between the amount of exercise and body weight, but they do not specify whether increasing or decreasing exercise will affect body weight.

Statistical Hypothesis

A statistical hypothesis is a statement that assumes a particular statistical model or distribution for the data. It is often used in statistical analysis to test the significance of a particular result.

Composite Hypothesis

A composite hypothesis is a statement that assumes more than one condition or outcome. It can be divided into several sub-hypotheses, each of which represents a different possible outcome.

Empirical Hypothesis

An empirical hypothesis is a statement that is based on observed phenomena or data. It is often used in scientific research to develop theories or models that explain the observed phenomena.

Simple Hypothesis

A simple hypothesis is a statement that assumes only one outcome or condition. It is often used in scientific research to test a single variable or factor.

Complex Hypothesis

A complex hypothesis is a statement that assumes multiple outcomes or conditions. It is often used in scientific research to test the effects of multiple variables or factors on a particular outcome.

Applications of Hypothesis

Hypotheses are used in various fields to guide research and make predictions about the outcomes of experiments or observations. Here are some examples of how hypotheses are applied in different fields:

  • Science : In scientific research, hypotheses are used to test the validity of theories and models that explain natural phenomena. For example, a hypothesis might be formulated to test the effects of a particular variable on a natural system, such as the effects of climate change on an ecosystem.
  • Medicine : In medical research, hypotheses are used to test the effectiveness of treatments and therapies for specific conditions. For example, a hypothesis might be formulated to test the effects of a new drug on a particular disease.
  • Psychology : In psychology, hypotheses are used to test theories and models of human behavior and cognition. For example, a hypothesis might be formulated to test the effects of a particular stimulus on the brain or behavior.
  • Sociology : In sociology, hypotheses are used to test theories and models of social phenomena, such as the effects of social structures or institutions on human behavior. For example, a hypothesis might be formulated to test the effects of income inequality on crime rates.
  • Business : In business research, hypotheses are used to test the validity of theories and models that explain business phenomena, such as consumer behavior or market trends. For example, a hypothesis might be formulated to test the effects of a new marketing campaign on consumer buying behavior.
  • Engineering : In engineering, hypotheses are used to test the effectiveness of new technologies or designs. For example, a hypothesis might be formulated to test the efficiency of a new solar panel design.

How to write a Hypothesis

Here are the steps to follow when writing a hypothesis:

Identify the Research Question

The first step is to identify the research question that you want to answer through your study. This question should be clear, specific, and focused. It should be something that can be investigated empirically and that has some relevance or significance in the field.

Conduct a Literature Review

Before writing your hypothesis, it’s essential to conduct a thorough literature review to understand what is already known about the topic. This will help you to identify the research gap and formulate a hypothesis that builds on existing knowledge.

Determine the Variables

The next step is to identify the variables involved in the research question. A variable is any characteristic or factor that can vary or change. There are two types of variables: independent and dependent. The independent variable is the one that is manipulated or changed by the researcher, while the dependent variable is the one that is measured or observed as a result of the independent variable.

Formulate the Hypothesis

Based on the research question and the variables involved, you can now formulate your hypothesis. A hypothesis should be a clear and concise statement that predicts the relationship between the variables. It should be testable through empirical research and based on existing theory or evidence.

Write the Null Hypothesis

The null hypothesis is the opposite of the alternative hypothesis, which is the hypothesis that you are testing. The null hypothesis states that there is no significant difference or relationship between the variables. It is important to write the null hypothesis because it allows you to compare your results with what would be expected by chance.

Refine the Hypothesis

After formulating the hypothesis, it’s important to refine it and make it more precise. This may involve clarifying the variables, specifying the direction of the relationship, or making the hypothesis more testable.

Examples of Hypothesis

Here are a few examples of hypotheses in different fields:

  • Psychology : “Increased exposure to violent video games leads to increased aggressive behavior in adolescents.”
  • Biology : “Higher levels of carbon dioxide in the atmosphere will lead to increased plant growth.”
  • Sociology : “Individuals who grow up in households with higher socioeconomic status will have higher levels of education and income as adults.”
  • Education : “Implementing a new teaching method will result in higher student achievement scores.”
  • Marketing : “Customers who receive a personalized email will be more likely to make a purchase than those who receive a generic email.”
  • Physics : “An increase in temperature will cause an increase in the volume of a gas, assuming all other variables remain constant.”
  • Medicine : “Consuming a diet high in saturated fats will increase the risk of developing heart disease.”

Purpose of Hypothesis

The purpose of a hypothesis is to provide a testable explanation for an observed phenomenon or a prediction of a future outcome based on existing knowledge or theories. A hypothesis is an essential part of the scientific method and helps to guide the research process by providing a clear focus for investigation. It enables scientists to design experiments or studies to gather evidence and data that can support or refute the proposed explanation or prediction.

The formulation of a hypothesis is based on existing knowledge, observations, and theories, and it should be specific, testable, and falsifiable. A specific hypothesis helps to define the research question, which is important in the research process as it guides the selection of an appropriate research design and methodology. Testability of the hypothesis means that it can be proven or disproven through empirical data collection and analysis. Falsifiability means that the hypothesis should be formulated in such a way that it can be proven wrong if it is incorrect.

In addition to guiding the research process, the testing of hypotheses can lead to new discoveries and advancements in scientific knowledge. When a hypothesis is supported by the data, it can be used to develop new theories or models to explain the observed phenomenon. When a hypothesis is not supported by the data, it can help to refine existing theories or prompt the development of new hypotheses to explain the phenomenon.

When to use Hypothesis

Here are some common situations in which hypotheses are used:

  • In scientific research , hypotheses are used to guide the design of experiments and to help researchers make predictions about the outcomes of those experiments.
  • In social science research , hypotheses are used to test theories about human behavior, social relationships, and other phenomena.
  • I n business , hypotheses can be used to guide decisions about marketing, product development, and other areas. For example, a hypothesis might be that a new product will sell well in a particular market, and this hypothesis can be tested through market research.

Characteristics of Hypothesis

Here are some common characteristics of a hypothesis:

  • Testable : A hypothesis must be able to be tested through observation or experimentation. This means that it must be possible to collect data that will either support or refute the hypothesis.
  • Falsifiable : A hypothesis must be able to be proven false if it is not supported by the data. If a hypothesis cannot be falsified, then it is not a scientific hypothesis.
  • Clear and concise : A hypothesis should be stated in a clear and concise manner so that it can be easily understood and tested.
  • Based on existing knowledge : A hypothesis should be based on existing knowledge and research in the field. It should not be based on personal beliefs or opinions.
  • Specific : A hypothesis should be specific in terms of the variables being tested and the predicted outcome. This will help to ensure that the research is focused and well-designed.
  • Tentative: A hypothesis is a tentative statement or assumption that requires further testing and evidence to be confirmed or refuted. It is not a final conclusion or assertion.
  • Relevant : A hypothesis should be relevant to the research question or problem being studied. It should address a gap in knowledge or provide a new perspective on the issue.

Advantages of Hypothesis

Hypotheses have several advantages in scientific research and experimentation:

  • Guides research: A hypothesis provides a clear and specific direction for research. It helps to focus the research question, select appropriate methods and variables, and interpret the results.
  • Predictive powe r: A hypothesis makes predictions about the outcome of research, which can be tested through experimentation. This allows researchers to evaluate the validity of the hypothesis and make new discoveries.
  • Facilitates communication: A hypothesis provides a common language and framework for scientists to communicate with one another about their research. This helps to facilitate the exchange of ideas and promotes collaboration.
  • Efficient use of resources: A hypothesis helps researchers to use their time, resources, and funding efficiently by directing them towards specific research questions and methods that are most likely to yield results.
  • Provides a basis for further research: A hypothesis that is supported by data provides a basis for further research and exploration. It can lead to new hypotheses, theories, and discoveries.
  • Increases objectivity: A hypothesis can help to increase objectivity in research by providing a clear and specific framework for testing and interpreting results. This can reduce bias and increase the reliability of research findings.

Limitations of Hypothesis

Some Limitations of the Hypothesis are as follows:

  • Limited to observable phenomena: Hypotheses are limited to observable phenomena and cannot account for unobservable or intangible factors. This means that some research questions may not be amenable to hypothesis testing.
  • May be inaccurate or incomplete: Hypotheses are based on existing knowledge and research, which may be incomplete or inaccurate. This can lead to flawed hypotheses and erroneous conclusions.
  • May be biased: Hypotheses may be biased by the researcher’s own beliefs, values, or assumptions. This can lead to selective interpretation of data and a lack of objectivity in research.
  • Cannot prove causation: A hypothesis can only show a correlation between variables, but it cannot prove causation. This requires further experimentation and analysis.
  • Limited to specific contexts: Hypotheses are limited to specific contexts and may not be generalizable to other situations or populations. This means that results may not be applicable in other contexts or may require further testing.
  • May be affected by chance : Hypotheses may be affected by chance or random variation, which can obscure or distort the true relationship between variables.

About the author

' src=

Muhammad Hassan

Researcher, Academic Writer, Web developer

You may also like

Research Approach

Research Approach – Types Methods and Examples

Assignment

Assignment – Types, Examples and Writing Guide

Appendices

Appendices – Writing Guide, Types and Examples

Dissertation Methodology

Dissertation Methodology – Structure, Example...

Research Design

Research Design – Types, Methods and Examples

Chapter Summary

Chapter Summary & Overview – Writing Guide...

U.S. flag

An official website of the United States government

The .gov means it’s official. Federal government websites often end in .gov or .mil. Before sharing sensitive information, make sure you’re on a federal government site.

The site is secure. The https:// ensures that you are connecting to the official website and that any information you provide is encrypted and transmitted securely.

  • Publications
  • Account settings

The PMC website is updating on October 15, 2024. Learn More or Try it out now .

  • Advanced Search
  • Journal List
  • Indian J Crit Care Med
  • v.23(Suppl 3); 2019 Sep

An Introduction to Statistics: Understanding Hypothesis Testing and Statistical Errors

Priya ranganathan.

1 Department of Anesthesiology, Critical Care and Pain, Tata Memorial Hospital, Mumbai, Maharashtra, India

2 Department of Surgical Oncology, Tata Memorial Centre, Mumbai, Maharashtra, India

The second article in this series on biostatistics covers the concepts of sample, population, research hypotheses and statistical errors.

How to cite this article

Ranganathan P, Pramesh CS. An Introduction to Statistics: Understanding Hypothesis Testing and Statistical Errors. Indian J Crit Care Med 2019;23(Suppl 3):S230–S231.

Two papers quoted in this issue of the Indian Journal of Critical Care Medicine report. The results of studies aim to prove that a new intervention is better than (superior to) an existing treatment. In the ABLE study, the investigators wanted to show that transfusion of fresh red blood cells would be superior to standard-issue red cells in reducing 90-day mortality in ICU patients. 1 The PROPPR study was designed to prove that transfusion of a lower ratio of plasma and platelets to red cells would be superior to a higher ratio in decreasing 24-hour and 30-day mortality in critically ill patients. 2 These studies are known as superiority studies (as opposed to noninferiority or equivalence studies which will be discussed in a subsequent article).

SAMPLE VERSUS POPULATION

A sample represents a group of participants selected from the entire population. Since studies cannot be carried out on entire populations, researchers choose samples, which are representative of the population. This is similar to walking into a grocery store and examining a few grains of rice or wheat before purchasing an entire bag; we assume that the few grains that we select (the sample) are representative of the entire sack of grains (the population).

The results of the study are then extrapolated to generate inferences about the population. We do this using a process known as hypothesis testing. This means that the results of the study may not always be identical to the results we would expect to find in the population; i.e., there is the possibility that the study results may be erroneous.

HYPOTHESIS TESTING

A clinical trial begins with an assumption or belief, and then proceeds to either prove or disprove this assumption. In statistical terms, this belief or assumption is known as a hypothesis. Counterintuitively, what the researcher believes in (or is trying to prove) is called the “alternate” hypothesis, and the opposite is called the “null” hypothesis; every study has a null hypothesis and an alternate hypothesis. For superiority studies, the alternate hypothesis states that one treatment (usually the new or experimental treatment) is superior to the other; the null hypothesis states that there is no difference between the treatments (the treatments are equal). For example, in the ABLE study, we start by stating the null hypothesis—there is no difference in mortality between groups receiving fresh RBCs and standard-issue RBCs. We then state the alternate hypothesis—There is a difference between groups receiving fresh RBCs and standard-issue RBCs. It is important to note that we have stated that the groups are different, without specifying which group will be better than the other. This is known as a two-tailed hypothesis and it allows us to test for superiority on either side (using a two-sided test). This is because, when we start a study, we are not 100% certain that the new treatment can only be better than the standard treatment—it could be worse, and if it is so, the study should pick it up as well. One tailed hypothesis and one-sided statistical testing is done for non-inferiority studies, which will be discussed in a subsequent paper in this series.

STATISTICAL ERRORS

There are two possibilities to consider when interpreting the results of a superiority study. The first possibility is that there is truly no difference between the treatments but the study finds that they are different. This is called a Type-1 error or false-positive error or alpha error. This means falsely rejecting the null hypothesis.

The second possibility is that there is a difference between the treatments and the study does not pick up this difference. This is called a Type 2 error or false-negative error or beta error. This means falsely accepting the null hypothesis.

The power of the study is the ability to detect a difference between groups and is the converse of the beta error; i.e., power = 1-beta error. Alpha and beta errors are finalized when the protocol is written and form the basis for sample size calculation for the study. In an ideal world, we would not like any error in the results of our study; however, we would need to do the study in the entire population (infinite sample size) to be able to get a 0% alpha and beta error. These two errors enable us to do studies with realistic sample sizes, with the compromise that there is a small possibility that the results may not always reflect the truth. The basis for this will be discussed in a subsequent paper in this series dealing with sample size calculation.

Conventionally, type 1 or alpha error is set at 5%. This means, that at the end of the study, if there is a difference between groups, we want to be 95% certain that this is a true difference and allow only a 5% probability that this difference has occurred by chance (false positive). Type 2 or beta error is usually set between 10% and 20%; therefore, the power of the study is 90% or 80%. This means that if there is a difference between groups, we want to be 80% (or 90%) certain that the study will detect that difference. For example, in the ABLE study, sample size was calculated with a type 1 error of 5% (two-sided) and power of 90% (type 2 error of 10%) (1).

Table 1 gives a summary of the two types of statistical errors with an example

Statistical errors

(a) Types of statistical errors
: Null hypothesis is
TrueFalse
Null hypothesis is actuallyTrueCorrect results!Falsely rejecting null hypothesis - Type I error
FalseFalsely accepting null hypothesis - Type II errorCorrect results!
(b) Possible statistical errors in the ABLE trial
There is difference in mortality between groups receiving fresh RBCs and standard-issue RBCsThere difference in mortality between groups receiving fresh RBCs and standard-issue RBCs
TruthThere is difference in mortality between groups receiving fresh RBCs and standard-issue RBCsCorrect results!Falsely rejecting null hypothesis - Type I error
There difference in mortality between groups receiving fresh RBCs and standard-issue RBCsFalsely accepting null hypothesis - Type II errorCorrect results!

In the next article in this series, we will look at the meaning and interpretation of ‘ p ’ value and confidence intervals for hypothesis testing.

Source of support: Nil

Conflict of interest: None

  • Resources Home 🏠
  • Try SciSpace Copilot
  • Search research papers
  • Add Copilot Extension
  • Try AI Detector
  • Try Paraphraser
  • Try Citation Generator
  • April Papers
  • June Papers
  • July Papers

SciSpace Resources

The Craft of Writing a Strong Hypothesis

Deeptanshu D

Table of Contents

Writing a hypothesis is one of the essential elements of a scientific research paper. It needs to be to the point, clearly communicating what your research is trying to accomplish. A blurry, drawn-out, or complexly-structured hypothesis can confuse your readers. Or worse, the editor and peer reviewers.

A captivating hypothesis is not too intricate. This blog will take you through the process so that, by the end of it, you have a better idea of how to convey your research paper's intent in just one sentence.

What is a Hypothesis?

The first step in your scientific endeavor, a hypothesis, is a strong, concise statement that forms the basis of your research. It is not the same as a thesis statement , which is a brief summary of your research paper .

The sole purpose of a hypothesis is to predict your paper's findings, data, and conclusion. It comes from a place of curiosity and intuition . When you write a hypothesis, you're essentially making an educated guess based on scientific prejudices and evidence, which is further proven or disproven through the scientific method.

The reason for undertaking research is to observe a specific phenomenon. A hypothesis, therefore, lays out what the said phenomenon is. And it does so through two variables, an independent and dependent variable.

The independent variable is the cause behind the observation, while the dependent variable is the effect of the cause. A good example of this is “mixing red and blue forms purple.” In this hypothesis, mixing red and blue is the independent variable as you're combining the two colors at your own will. The formation of purple is the dependent variable as, in this case, it is conditional to the independent variable.

Different Types of Hypotheses‌

Types-of-hypotheses

Types of hypotheses

Some would stand by the notion that there are only two types of hypotheses: a Null hypothesis and an Alternative hypothesis. While that may have some truth to it, it would be better to fully distinguish the most common forms as these terms come up so often, which might leave you out of context.

Apart from Null and Alternative, there are Complex, Simple, Directional, Non-Directional, Statistical, and Associative and casual hypotheses. They don't necessarily have to be exclusive, as one hypothesis can tick many boxes, but knowing the distinctions between them will make it easier for you to construct your own.

1. Null hypothesis

A null hypothesis proposes no relationship between two variables. Denoted by H 0 , it is a negative statement like “Attending physiotherapy sessions does not affect athletes' on-field performance.” Here, the author claims physiotherapy sessions have no effect on on-field performances. Even if there is, it's only a coincidence.

2. Alternative hypothesis

Considered to be the opposite of a null hypothesis, an alternative hypothesis is donated as H1 or Ha. It explicitly states that the dependent variable affects the independent variable. A good  alternative hypothesis example is “Attending physiotherapy sessions improves athletes' on-field performance.” or “Water evaporates at 100 °C. ” The alternative hypothesis further branches into directional and non-directional.

  • Directional hypothesis: A hypothesis that states the result would be either positive or negative is called directional hypothesis. It accompanies H1 with either the ‘<' or ‘>' sign.
  • Non-directional hypothesis: A non-directional hypothesis only claims an effect on the dependent variable. It does not clarify whether the result would be positive or negative. The sign for a non-directional hypothesis is ‘≠.'

3. Simple hypothesis

A simple hypothesis is a statement made to reflect the relation between exactly two variables. One independent and one dependent. Consider the example, “Smoking is a prominent cause of lung cancer." The dependent variable, lung cancer, is dependent on the independent variable, smoking.

4. Complex hypothesis

In contrast to a simple hypothesis, a complex hypothesis implies the relationship between multiple independent and dependent variables. For instance, “Individuals who eat more fruits tend to have higher immunity, lesser cholesterol, and high metabolism.” The independent variable is eating more fruits, while the dependent variables are higher immunity, lesser cholesterol, and high metabolism.

5. Associative and casual hypothesis

Associative and casual hypotheses don't exhibit how many variables there will be. They define the relationship between the variables. In an associative hypothesis, changing any one variable, dependent or independent, affects others. In a casual hypothesis, the independent variable directly affects the dependent.

6. Empirical hypothesis

Also referred to as the working hypothesis, an empirical hypothesis claims a theory's validation via experiments and observation. This way, the statement appears justifiable and different from a wild guess.

Say, the hypothesis is “Women who take iron tablets face a lesser risk of anemia than those who take vitamin B12.” This is an example of an empirical hypothesis where the researcher  the statement after assessing a group of women who take iron tablets and charting the findings.

7. Statistical hypothesis

The point of a statistical hypothesis is to test an already existing hypothesis by studying a population sample. Hypothesis like “44% of the Indian population belong in the age group of 22-27.” leverage evidence to prove or disprove a particular statement.

Characteristics of a Good Hypothesis

Writing a hypothesis is essential as it can make or break your research for you. That includes your chances of getting published in a journal. So when you're designing one, keep an eye out for these pointers:

  • A research hypothesis has to be simple yet clear to look justifiable enough.
  • It has to be testable — your research would be rendered pointless if too far-fetched into reality or limited by technology.
  • It has to be precise about the results —what you are trying to do and achieve through it should come out in your hypothesis.
  • A research hypothesis should be self-explanatory, leaving no doubt in the reader's mind.
  • If you are developing a relational hypothesis, you need to include the variables and establish an appropriate relationship among them.
  • A hypothesis must keep and reflect the scope for further investigations and experiments.

Separating a Hypothesis from a Prediction

Outside of academia, hypothesis and prediction are often used interchangeably. In research writing, this is not only confusing but also incorrect. And although a hypothesis and prediction are guesses at their core, there are many differences between them.

A hypothesis is an educated guess or even a testable prediction validated through research. It aims to analyze the gathered evidence and facts to define a relationship between variables and put forth a logical explanation behind the nature of events.

Predictions are assumptions or expected outcomes made without any backing evidence. They are more fictionally inclined regardless of where they originate from.

For this reason, a hypothesis holds much more weight than a prediction. It sticks to the scientific method rather than pure guesswork. "Planets revolve around the Sun." is an example of a hypothesis as it is previous knowledge and observed trends. Additionally, we can test it through the scientific method.

Whereas "COVID-19 will be eradicated by 2030." is a prediction. Even though it results from past trends, we can't prove or disprove it. So, the only way this gets validated is to wait and watch if COVID-19 cases end by 2030.

Finally, How to Write a Hypothesis

Quick-tips-on-how-to-write-a-hypothesis

Quick tips on writing a hypothesis

1.  Be clear about your research question

A hypothesis should instantly address the research question or the problem statement. To do so, you need to ask a question. Understand the constraints of your undertaken research topic and then formulate a simple and topic-centric problem. Only after that can you develop a hypothesis and further test for evidence.

2. Carry out a recce

Once you have your research's foundation laid out, it would be best to conduct preliminary research. Go through previous theories, academic papers, data, and experiments before you start curating your research hypothesis. It will give you an idea of your hypothesis's viability or originality.

Making use of references from relevant research papers helps draft a good research hypothesis. SciSpace Discover offers a repository of over 270 million research papers to browse through and gain a deeper understanding of related studies on a particular topic. Additionally, you can use SciSpace Copilot , your AI research assistant, for reading any lengthy research paper and getting a more summarized context of it. A hypothesis can be formed after evaluating many such summarized research papers. Copilot also offers explanations for theories and equations, explains paper in simplified version, allows you to highlight any text in the paper or clip math equations and tables and provides a deeper, clear understanding of what is being said. This can improve the hypothesis by helping you identify potential research gaps.

3. Create a 3-dimensional hypothesis

Variables are an essential part of any reasonable hypothesis. So, identify your independent and dependent variable(s) and form a correlation between them. The ideal way to do this is to write the hypothetical assumption in the ‘if-then' form. If you use this form, make sure that you state the predefined relationship between the variables.

In another way, you can choose to present your hypothesis as a comparison between two variables. Here, you must specify the difference you expect to observe in the results.

4. Write the first draft

Now that everything is in place, it's time to write your hypothesis. For starters, create the first draft. In this version, write what you expect to find from your research.

Clearly separate your independent and dependent variables and the link between them. Don't fixate on syntax at this stage. The goal is to ensure your hypothesis addresses the issue.

5. Proof your hypothesis

After preparing the first draft of your hypothesis, you need to inspect it thoroughly. It should tick all the boxes, like being concise, straightforward, relevant, and accurate. Your final hypothesis has to be well-structured as well.

Research projects are an exciting and crucial part of being a scholar. And once you have your research question, you need a great hypothesis to begin conducting research. Thus, knowing how to write a hypothesis is very important.

Now that you have a firmer grasp on what a good hypothesis constitutes, the different kinds there are, and what process to follow, you will find it much easier to write your hypothesis, which ultimately helps your research.

Now it's easier than ever to streamline your research workflow with SciSpace Discover . Its integrated, comprehensive end-to-end platform for research allows scholars to easily discover, write and publish their research and fosters collaboration.

It includes everything you need, including a repository of over 270 million research papers across disciplines, SEO-optimized summaries and public profiles to show your expertise and experience.

If you found these tips on writing a research hypothesis useful, head over to our blog on Statistical Hypothesis Testing to learn about the top researchers, papers, and institutions in this domain.

Frequently Asked Questions (FAQs)

1. what is the definition of hypothesis.

According to the Oxford dictionary, a hypothesis is defined as “An idea or explanation of something that is based on a few known facts, but that has not yet been proved to be true or correct”.

2. What is an example of hypothesis?

The hypothesis is a statement that proposes a relationship between two or more variables. An example: "If we increase the number of new users who join our platform by 25%, then we will see an increase in revenue."

3. What is an example of null hypothesis?

A null hypothesis is a statement that there is no relationship between two variables. The null hypothesis is written as H0. The null hypothesis states that there is no effect. For example, if you're studying whether or not a particular type of exercise increases strength, your null hypothesis will be "there is no difference in strength between people who exercise and people who don't."

4. What are the types of research?

• Fundamental research

• Applied research

• Qualitative research

• Quantitative research

• Mixed research

• Exploratory research

• Longitudinal research

• Cross-sectional research

• Field research

• Laboratory research

• Fixed research

• Flexible research

• Action research

• Policy research

• Classification research

• Comparative research

• Causal research

• Inductive research

• Deductive research

5. How to write a hypothesis?

• Your hypothesis should be able to predict the relationship and outcome.

• Avoid wordiness by keeping it simple and brief.

• Your hypothesis should contain observable and testable outcomes.

• Your hypothesis should be relevant to the research question.

6. What are the 2 types of hypothesis?

• Null hypotheses are used to test the claim that "there is no difference between two groups of data".

• Alternative hypotheses test the claim that "there is a difference between two data groups".

7. Difference between research question and research hypothesis?

A research question is a broad, open-ended question you will try to answer through your research. A hypothesis is a statement based on prior research or theory that you expect to be true due to your study. Example - Research question: What are the factors that influence the adoption of the new technology? Research hypothesis: There is a positive relationship between age, education and income level with the adoption of the new technology.

8. What is plural for hypothesis?

The plural of hypothesis is hypotheses. Here's an example of how it would be used in a statement, "Numerous well-considered hypotheses are presented in this part, and they are supported by tables and figures that are well-illustrated."

9. What is the red queen hypothesis?

The red queen hypothesis in evolutionary biology states that species must constantly evolve to avoid extinction because if they don't, they will be outcompeted by other species that are evolving. Leigh Van Valen first proposed it in 1973; since then, it has been tested and substantiated many times.

10. Who is known as the father of null hypothesis?

The father of the null hypothesis is Sir Ronald Fisher. He published a paper in 1925 that introduced the concept of null hypothesis testing, and he was also the first to use the term itself.

11. When to reject null hypothesis?

You need to find a significant difference between your two populations to reject the null hypothesis. You can determine that by running statistical tests such as an independent sample t-test or a dependent sample t-test. You should reject the null hypothesis if the p-value is less than 0.05.

what is the term matchup hypothesis mean

You might also like

Consensus GPT vs. SciSpace GPT: Choose the Best GPT for Research

Consensus GPT vs. SciSpace GPT: Choose the Best GPT for Research

Sumalatha G

Literature Review and Theoretical Framework: Understanding the Differences

Nikhil Seethi

Types of Essays in Academic Writing - Quick Guide (2024)

Match-up hypothesis

Profile Picture

Get better grades with Learn

82% of students achieve A’s after using Learn

Consumer Behavior: Buying, Having, Being 13th Edition by Michael R Solomon

Consumer Behavior: Buying, Having, Being

Politics in States and Communities 15th Edition by Susan A. MacManus, Thomas R. Dye

Politics in States and Communities

What are the three basic psychological dimensions advertising can influence? Choose matching term 1 Cognitive aspect (Provides information and facts for the purpose of making consumers aware and knowledgeable about the brand), Affective aspect (Creates a liking and preference for a brand which can then serve as a function to persuade consumes), and Conative aspect (Stimulates desire and causes consumers to change behaviour and buy) 2 It can influence all three aspects of advertisements 3 There are three domains to social influence: compliance, identification and internalisation. A combination of these will result in individual's adopting the attitude advocated by the communicator, as they may aspire to be like them. 4 Source credibility model and source attractiveness model Don't know?

what is the term matchup hypothesis mean

what is the term matchup hypothesis mean

What Is A Research Hypothesis?

A Plain-Language Explainer + Practical Examples

Dissertation Coaching

Research Hypothesis 101

  • What is a hypothesis ?
  • What is a research hypothesis (scientific hypothesis)?
  • Requirements for a research hypothesis
  • Definition of a research hypothesis
  • The null hypothesis

What is a hypothesis?

Let’s start with the general definition of a hypothesis (not a research hypothesis or scientific hypothesis), according to the Cambridge Dictionary:

Hypothesis: an idea or explanation for something that is based on known facts but has not yet been proved.

In other words, it’s a statement that provides an explanation for why or how something works, based on facts (or some reasonable assumptions), but that has not yet been specifically tested . For example, a hypothesis might look something like this:

Hypothesis: sleep impacts academic performance.

This statement predicts that academic performance will be influenced by the amount and/or quality of sleep a student engages in – sounds reasonable, right? It’s based on reasonable assumptions , underpinned by what we currently know about sleep and health (from the existing literature). So, loosely speaking, we could call it a hypothesis, at least by the dictionary definition.

But that’s not good enough…

Unfortunately, that’s not quite sophisticated enough to describe a research hypothesis (also sometimes called a scientific hypothesis), and it wouldn’t be acceptable in a dissertation, thesis or research paper . In the world of academic research, a statement needs a few more criteria to constitute a true research hypothesis .

What is a research hypothesis?

A research hypothesis (also called a scientific hypothesis) is a statement about the expected outcome of a study (for example, a dissertation or thesis). To constitute a quality hypothesis, the statement needs to have three attributes – specificity , clarity and testability .

Let’s take a look at these more closely.

Need a helping hand?

what is the term matchup hypothesis mean

Hypothesis Essential #1: Specificity & Clarity

A good research hypothesis needs to be extremely clear and articulate about both what’ s being assessed (who or what variables are involved ) and the expected outcome (for example, a difference between groups, a relationship between variables, etc.).

Let’s stick with our sleepy students example and look at how this statement could be more specific and clear.

Hypothesis: Students who sleep at least 8 hours per night will, on average, achieve higher grades in standardised tests than students who sleep less than 8 hours a night.

As you can see, the statement is very specific as it identifies the variables involved (sleep hours and test grades), the parties involved (two groups of students), as well as the predicted relationship type (a positive relationship). There’s no ambiguity or uncertainty about who or what is involved in the statement, and the expected outcome is clear.

Contrast that to the original hypothesis we looked at – “Sleep impacts academic performance” – and you can see the difference. “Sleep” and “academic performance” are both comparatively vague , and there’s no indication of what the expected relationship direction is (more sleep or less sleep). As you can see, specificity and clarity are key.

A good research hypothesis needs to be very clear about what’s being assessed and very specific about the expected outcome.

Hypothesis Essential #2: Testability (Provability)

A statement must be testable to qualify as a research hypothesis. In other words, there needs to be a way to prove (or disprove) the statement. If it’s not testable, it’s not a hypothesis – simple as that.

For example, consider the hypothesis we mentioned earlier:

We could test this statement by undertaking a quantitative study involving two groups of students, one that gets 8 or more hours of sleep per night for a fixed period, and one that gets less. We could then compare the standardised test results for both groups to see if there’s a statistically significant difference.

Again, if you compare this to the original hypothesis we looked at – “Sleep impacts academic performance” – you can see that it would be quite difficult to test that statement, primarily because it isn’t specific enough. How much sleep? By who? What type of academic performance?

So, remember the mantra – if you can’t test it, it’s not a hypothesis 🙂

A good research hypothesis must be testable. In other words, you must able to collect observable data in a scientifically rigorous fashion to test it.

Defining A Research Hypothesis

You’re still with us? Great! Let’s recap and pin down a clear definition of a hypothesis.

A research hypothesis (or scientific hypothesis) is a statement about an expected relationship between variables, or explanation of an occurrence, that is clear, specific and testable.

So, when you write up hypotheses for your dissertation or thesis, make sure that they meet all these criteria. If you do, you’ll not only have rock-solid hypotheses but you’ll also ensure a clear focus for your entire research project.

What about the null hypothesis?

You may have also heard the terms null hypothesis , alternative hypothesis, or H-zero thrown around. At a simple level, the null hypothesis is the counter-proposal to the original hypothesis.

For example, if the hypothesis predicts that there is a relationship between two variables (for example, sleep and academic performance), the null hypothesis would predict that there is no relationship between those variables.

At a more technical level, the null hypothesis proposes that no statistical significance exists in a set of given observations and that any differences are due to chance alone.

And there you have it – hypotheses in a nutshell. 

If you have any questions, be sure to leave a comment below and we’ll do our best to help you. If you need hands-on help developing and testing your hypotheses, consider our private coaching service , where we hold your hand through the research journey.

Research Methodology Bootcamp

Learn More About Methodology

Triangulation: The Ultimate Credibility Enhancer

Triangulation: The Ultimate Credibility Enhancer

Triangulation is one of the best ways to enhance the credibility of your research. Learn about the different options here.

Research Limitations 101: What You Need To Know

Research Limitations 101: What You Need To Know

Learn everything you need to know about research limitations (AKA limitations of the study). Includes practical examples from real studies.

In Vivo Coding 101: Full Explainer With Examples

In Vivo Coding 101: Full Explainer With Examples

Learn about in vivo coding, a popular qualitative coding technique ideal for studies where the nuances of language are central to the aims.

Process Coding 101: Full Explainer With Examples

Process Coding 101: Full Explainer With Examples

Learn about process coding, a popular qualitative coding technique ideal for studies exploring processes, actions and changes over time.

Qualitative Coding 101: Inductive, Deductive & Hybrid Coding

Qualitative Coding 101: Inductive, Deductive & Hybrid Coding

Inductive, Deductive & Abductive Coding Qualitative Coding Approaches Explained...

📄 FREE TEMPLATES

Research Topic Ideation

Proposal Writing

Literature Review

Methodology & Analysis

Academic Writing

Referencing & Citing

Apps, Tools & Tricks

The Grad Coach Podcast

17 Comments

Lynnet Chikwaikwai

Very useful information. I benefit more from getting more information in this regard.

Dr. WuodArek

Very great insight,educative and informative. Please give meet deep critics on many research data of public international Law like human rights, environment, natural resources, law of the sea etc

Afshin

In a book I read a distinction is made between null, research, and alternative hypothesis. As far as I understand, alternative and research hypotheses are the same. Can you please elaborate? Best Afshin

GANDI Benjamin

This is a self explanatory, easy going site. I will recommend this to my friends and colleagues.

Lucile Dossou-Yovo

Very good definition. How can I cite your definition in my thesis? Thank you. Is nul hypothesis compulsory in a research?

Pereria

It’s a counter-proposal to be proven as a rejection

Egya Salihu

Please what is the difference between alternate hypothesis and research hypothesis?

Mulugeta Tefera

It is a very good explanation. However, it limits hypotheses to statistically tasteable ideas. What about for qualitative researches or other researches that involve quantitative data that don’t need statistical tests?

Derek Jansen

In qualitative research, one typically uses propositions, not hypotheses.

Samia

could you please elaborate it more

Patricia Nyawir

I’ve benefited greatly from these notes, thank you.

Hopeson Khondiwa

This is very helpful

Dr. Andarge

well articulated ideas are presented here, thank you for being reliable sources of information

TAUNO

Excellent. Thanks for being clear and sound about the research methodology and hypothesis (quantitative research)

I have only a simple question regarding the null hypothesis. – Is the null hypothesis (Ho) known as the reversible hypothesis of the alternative hypothesis (H1? – How to test it in academic research?

Tesfaye Negesa Urge

this is very important note help me much more

Elton Cleckley

Hi” best wishes to you and your very nice blog” 

Trackbacks/Pingbacks

  • What Is Research Methodology? Simple Definition (With Examples) - Grad Coach - […] Contrasted to this, a quantitative methodology is typically used when the research aims and objectives are confirmatory in nature. For example,…

Submit a Comment Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Submit Comment

what is the term matchup hypothesis mean

  • Print Friendly
  • School Guide
  • Mathematics
  • Number System and Arithmetic
  • Trigonometry
  • Probability
  • Mensuration
  • Maths Formulas
  • Class 8 Maths Notes
  • Class 9 Maths Notes
  • Class 10 Maths Notes
  • Class 11 Maths Notes
  • Class 12 Maths Notes

Hypothesis | Definition, Meaning and Examples

Hypothesis is a hypothesis is fundamental concept in the world of research and statistics. It is a testable statement that explains what is happening or observed. It proposes the relation between the various participating variables.

Hypothesis is also called Theory, Thesis, Guess, Assumption, or Suggestion . Hypothesis creates a structure that guides the search for knowledge.

In this article, we will learn what hypothesis is, its characteristics, types, and examples. We will also learn how hypothesis helps in scientific research.

Table of Content

What is Hypothesis?

Characteristics of hypothesis, sources of hypothesis, types of hypothesis, functions of hypothesis, how hypothesis help in scientific research.

Hypothesis is a suggested idea or an educated guess or a proposed explanation made based on limited evidence, serving as a starting point for further study. They are meant to lead to more investigation.

It’s mainly a smart guess or suggested answer to a problem that can be checked through study and trial. In science work, we make guesses called hypotheses to try and figure out what will happen in tests or watching. These are not sure things but rather ideas that can be proved or disproved based on real-life proofs. A good theory is clear and can be tested and found wrong if the proof doesn’t support it.

Hypothesis

Hypothesis Meaning

A hypothesis is a proposed statement that is testable and is given for something that happens or observed.
  • It is made using what we already know and have seen, and it’s the basis for scientific research.
  • A clear guess tells us what we think will happen in an experiment or study.
  • It’s a testable clue that can be proven true or wrong with real-life facts and checking it out carefully.
  • It usually looks like a “if-then” rule, showing the expected cause and effect relationship between what’s being studied.

Here are some key characteristics of a hypothesis:

  • Testable: An idea (hypothesis) should be made so it can be tested and proven true through doing experiments or watching. It should show a clear connection between things.
  • Specific: It needs to be easy and on target, talking about a certain part or connection between things in a study.
  • Falsifiable: A good guess should be able to show it’s wrong. This means there must be a chance for proof or seeing something that goes against the guess.
  • Logical and Rational: It should be based on things we know now or have seen, giving a reasonable reason that fits with what we already know.
  • Predictive: A guess often tells what to expect from an experiment or observation. It gives a guide for what someone might see if the guess is right.
  • Concise: It should be short and clear, showing the suggested link or explanation simply without extra confusion.
  • Grounded in Research: A guess is usually made from before studies, ideas or watching things. It comes from a deep understanding of what is already known in that area.
  • Flexible: A guess helps in the research but it needs to change or fix when new information comes up.
  • Relevant: It should be related to the question or problem being studied, helping to direct what the research is about.
  • Empirical: Hypotheses come from observations and can be tested using methods based on real-world experiences.

Hypotheses can come from different places based on what you’re studying and the kind of research. Here are some common sources from which hypotheses may originate:

  • Existing Theories: Often, guesses come from well-known science ideas. These ideas may show connections between things or occurrences that scientists can look into more.
  • Observation and Experience: Watching something happen or having personal experiences can lead to guesses. We notice odd things or repeat events in everyday life and experiments. This can make us think of guesses called hypotheses.
  • Previous Research: Using old studies or discoveries can help come up with new ideas. Scientists might try to expand or question current findings, making guesses that further study old results.
  • Literature Review: Looking at books and research in a subject can help make guesses. Noticing missing parts or mismatches in previous studies might make researchers think up guesses to deal with these spots.
  • Problem Statement or Research Question: Often, ideas come from questions or problems in the study. Making clear what needs to be looked into can help create ideas that tackle certain parts of the issue.
  • Analogies or Comparisons: Making comparisons between similar things or finding connections from related areas can lead to theories. Understanding from other fields could create new guesses in a different situation.
  • Hunches and Speculation: Sometimes, scientists might get a gut feeling or make guesses that help create ideas to test. Though these may not have proof at first, they can be a beginning for looking deeper.
  • Technology and Innovations: New technology or tools might make guesses by letting us look at things that were hard to study before.
  • Personal Interest and Curiosity: People’s curiosity and personal interests in a topic can help create guesses. Scientists could make guesses based on their own likes or love for a subject.

Here are some common types of hypotheses:

Simple Hypothesis

Complex hypothesis, directional hypothesis.

  • Non-directional Hypothesis

Null Hypothesis (H0)

Alternative hypothesis (h1 or ha), statistical hypothesis, research hypothesis, associative hypothesis, causal hypothesis.

Simple Hypothesis guesses a connection between two things. It says that there is a connection or difference between variables, but it doesn’t tell us which way the relationship goes. Example: Studying more can help you do better on tests. Getting more sun makes people have higher amounts of vitamin D.
Complex Hypothesis tells us what will happen when more than two things are connected. It looks at how different things interact and may be linked together. Example: How rich you are, how easy it is to get education and healthcare greatly affects the number of years people live. A new medicine’s success relies on the amount used, how old a person is who takes it and their genes.
Directional Hypothesis says how one thing is related to another. For example, it guesses that one thing will help or hurt another thing. Example: Drinking more sweet drinks is linked to a higher body weight score. Too much stress makes people less productive at work.

Non-Directional Hypothesis

Non-Directional Hypothesis are the one that don’t say how the relationship between things will be. They just say that there is a connection, without telling which way it goes. Example: Drinking caffeine can affect how well you sleep. People often like different kinds of music based on their gender.
Null hypothesis is a statement that says there’s no connection or difference between different things. It implies that any seen impacts are because of luck or random changes in the information. Example: The average test scores of Group A and Group B are not much different. There is no connection between using a certain fertilizer and how much it helps crops grow.
Alternative Hypothesis is different from the null hypothesis and shows that there’s a big connection or gap between variables. Scientists want to say no to the null hypothesis and choose the alternative one. Example: Patients on Diet A have much different cholesterol levels than those following Diet B. Exposure to a certain type of light can change how plants grow compared to normal sunlight.
Statistical Hypothesis are used in math testing and include making ideas about what groups or bits of them look like. You aim to get information or test certain things using these top-level, common words only. Example: The average smarts score of kids in a certain school area is 100. The usual time it takes to finish a job using Method A is the same as with Method B.
Research Hypothesis comes from the research question and tells what link is expected between things or factors. It leads the study and chooses where to look more closely. Example: Having more kids go to early learning classes helps them do better in school when they get older. Using specific ways of talking affects how much customers get involved in marketing activities.
Associative Hypothesis guesses that there is a link or connection between things without really saying it caused them. It means that when one thing changes, it is connected to another thing changing. Example: Regular exercise helps to lower the chances of heart disease. Going to school more can help people make more money.
Causal Hypothesis are different from other ideas because they say that one thing causes another. This means there’s a cause and effect relationship between variables involved in the situation. They say that when one thing changes, it directly makes another thing change. Example: Playing violent video games makes teens more likely to act aggressively. Less clean air directly impacts breathing health in city populations.

Hypotheses have many important jobs in the process of scientific research. Here are the key functions of hypotheses:

  • Guiding Research: Hypotheses give a clear and exact way for research. They act like guides, showing the predicted connections or results that scientists want to study.
  • Formulating Research Questions: Research questions often create guesses. They assist in changing big questions into particular, checkable things. They guide what the study should be focused on.
  • Setting Clear Objectives: Hypotheses set the goals of a study by saying what connections between variables should be found. They set the targets that scientists try to reach with their studies.
  • Testing Predictions: Theories guess what will happen in experiments or observations. By doing tests in a planned way, scientists can check if what they see matches the guesses made by their ideas.
  • Providing Structure: Theories give structure to the study process by arranging thoughts and ideas. They aid scientists in thinking about connections between things and plan experiments to match.
  • Focusing Investigations: Hypotheses help scientists focus on certain parts of their study question by clearly saying what they expect links or results to be. This focus makes the study work better.
  • Facilitating Communication: Theories help scientists talk to each other effectively. Clearly made guesses help scientists to tell others what they plan, how they will do it and the results expected. This explains things well with colleagues in a wide range of audiences.
  • Generating Testable Statements: A good guess can be checked, which means it can be looked at carefully or tested by doing experiments. This feature makes sure that guesses add to the real information used in science knowledge.
  • Promoting Objectivity: Guesses give a clear reason for study that helps guide the process while reducing personal bias. They motivate scientists to use facts and data as proofs or disprovals for their proposed answers.
  • Driving Scientific Progress: Making, trying out and adjusting ideas is a cycle. Even if a guess is proven right or wrong, the information learned helps to grow knowledge in one specific area.

Researchers use hypotheses to put down their thoughts directing how the experiment would take place. Following are the steps that are involved in the scientific method:

  • Initiating Investigations: Hypotheses are the beginning of science research. They come from watching, knowing what’s already known or asking questions. This makes scientists make certain explanations that need to be checked with tests.
  • Formulating Research Questions: Ideas usually come from bigger questions in study. They help scientists make these questions more exact and testable, guiding the study’s main point.
  • Setting Clear Objectives: Hypotheses set the goals of a study by stating what we think will happen between different things. They set the goals that scientists want to reach by doing their studies.
  • Designing Experiments and Studies: Assumptions help plan experiments and watchful studies. They assist scientists in knowing what factors to measure, the techniques they will use and gather data for a proposed reason.
  • Testing Predictions: Ideas guess what will happen in experiments or observations. By checking these guesses carefully, scientists can see if the seen results match up with what was predicted in each hypothesis.
  • Analysis and Interpretation of Data: Hypotheses give us a way to study and make sense of information. Researchers look at what they found and see if it matches the guesses made in their theories. They decide if the proof backs up or disagrees with these suggested reasons why things are happening as expected.
  • Encouraging Objectivity: Hypotheses help make things fair by making sure scientists use facts and information to either agree or disagree with their suggested reasons. They lessen personal preferences by needing proof from experience.
  • Iterative Process: People either agree or disagree with guesses, but they still help the ongoing process of science. Findings from testing ideas make us ask new questions, improve those ideas and do more tests. It keeps going on in the work of science to keep learning things.

People Also View:

Mathematics Maths Formulas Branches of Mathematics

Hypothesis is a testable statement serving as an initial explanation for phenomena, based on observations, theories, or existing knowledge . It acts as a guiding light for scientific research, proposing potential relationships between variables that can be empirically tested through experiments and observations.

The hypothesis must be specific, testable, falsifiable, and grounded in prior research or observation, laying out a predictive, if-then scenario that details a cause-and-effect relationship. It originates from various sources including existing theories, observations, previous research, and even personal curiosity, leading to different types, such as simple, complex, directional, non-directional, null, and alternative hypotheses, each serving distinct roles in research methodology .

The hypothesis not only guides the research process by shaping objectives and designing experiments but also facilitates objective analysis and interpretation of data , ultimately driving scientific progress through a cycle of testing, validation, and refinement.

Hypothesis – FAQs

What is a hypothesis.

A guess is a possible explanation or forecast that can be checked by doing research and experiments.

What are Components of a Hypothesis?

The components of a Hypothesis are Independent Variable, Dependent Variable, Relationship between Variables, Directionality etc.

What makes a Good Hypothesis?

Testability, Falsifiability, Clarity and Precision, Relevance are some parameters that makes a Good Hypothesis

Can a Hypothesis be Proven True?

You cannot prove conclusively that most hypotheses are true because it’s generally impossible to examine all possible cases for exceptions that would disprove them.

How are Hypotheses Tested?

Hypothesis testing is used to assess the plausibility of a hypothesis by using sample data

Can Hypotheses change during Research?

Yes, you can change or improve your ideas based on new information discovered during the research process.

What is the Role of a Hypothesis in Scientific Research?

Hypotheses are used to support scientific research and bring about advancements in knowledge.

author

Similar Reads

  • Geeks Premier League
  • School Learning
  • Geeks Premier League 2023
  • Maths-Class-12

Please Login to comment...

  • How to Watch NFL on NFL+ in 2024: A Complete Guide
  • Best Smartwatches in 2024: Top Picks for Every Need
  • Top Budgeting Apps in 2024
  • 10 Best Parental Control App in 2024
  • GeeksforGeeks Practice - Leading Online Coding Platform

Improve your Coding Skills with Practice

 alt=

What kind of Experience do you want to share?

  • More from M-W
  • To save this word, you'll need to log in. Log In

Definition of hypothesis

Did you know.

The Difference Between Hypothesis and Theory

A hypothesis is an assumption, an idea that is proposed for the sake of argument so that it can be tested to see if it might be true.

In the scientific method, the hypothesis is constructed before any applicable research has been done, apart from a basic background review. You ask a question, read up on what has been studied before, and then form a hypothesis.

A hypothesis is usually tentative; it's an assumption or suggestion made strictly for the objective of being tested.

A theory , in contrast, is a principle that has been formed as an attempt to explain things that have already been substantiated by data. It is used in the names of a number of principles accepted in the scientific community, such as the Big Bang Theory . Because of the rigors of experimentation and control, it is understood to be more likely to be true than a hypothesis is.

In non-scientific use, however, hypothesis and theory are often used interchangeably to mean simply an idea, speculation, or hunch, with theory being the more common choice.

Since this casual use does away with the distinctions upheld by the scientific community, hypothesis and theory are prone to being wrongly interpreted even when they are encountered in scientific contexts—or at least, contexts that allude to scientific study without making the critical distinction that scientists employ when weighing hypotheses and theories.

The most common occurrence is when theory is interpreted—and sometimes even gleefully seized upon—to mean something having less truth value than other scientific principles. (The word law applies to principles so firmly established that they are almost never questioned, such as the law of gravity.)

This mistake is one of projection: since we use theory in general to mean something lightly speculated, then it's implied that scientists must be talking about the same level of uncertainty when they use theory to refer to their well-tested and reasoned principles.

The distinction has come to the forefront particularly on occasions when the content of science curricula in schools has been challenged—notably, when a school board in Georgia put stickers on textbooks stating that evolution was "a theory, not a fact, regarding the origin of living things." As Kenneth R. Miller, a cell biologist at Brown University, has said , a theory "doesn’t mean a hunch or a guess. A theory is a system of explanations that ties together a whole bunch of facts. It not only explains those facts, but predicts what you ought to find from other observations and experiments.”

While theories are never completely infallible, they form the basis of scientific reasoning because, as Miller said "to the best of our ability, we’ve tested them, and they’ve held up."

  • proposition
  • supposition

hypothesis , theory , law mean a formula derived by inference from scientific data that explains a principle operating in nature.

hypothesis implies insufficient evidence to provide more than a tentative explanation.

theory implies a greater range of evidence and greater likelihood of truth.

law implies a statement of order and relation in nature that has been found to be invariable under the same conditions.

Examples of hypothesis in a Sentence

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'hypothesis.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

Greek, from hypotithenai to put under, suppose, from hypo- + tithenai to put — more at do

1846, in the meaning defined at sense 2

Phrases Containing hypothesis

  • counter - hypothesis
  • nebular hypothesis
  • null hypothesis
  • planetesimal hypothesis
  • Whorfian hypothesis

Articles Related to hypothesis

hypothesis

This is the Difference Between a...

This is the Difference Between a Hypothesis and a Theory

In scientific reasoning, they're two completely different things

Dictionary Entries Near hypothesis

hypothermia

hypothesize

Cite this Entry

“Hypothesis.” Merriam-Webster.com Dictionary , Merriam-Webster, https://www.merriam-webster.com/dictionary/hypothesis. Accessed 28 Sep. 2024.

Kids Definition

Kids definition of hypothesis, medical definition, medical definition of hypothesis, more from merriam-webster on hypothesis.

Nglish: Translation of hypothesis for Spanish Speakers

Britannica English: Translation of hypothesis for Arabic Speakers

Britannica.com: Encyclopedia article about hypothesis

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!

Play Quordle: Guess all four words in a limited number of tries.  Each of your guesses must be a real 5-letter word.

Can you solve 4 words at once?

Word of the day.

See Definitions and Examples »

Get Word of the Day daily email!

Popular in Grammar & Usage

Plural and possessive names: a guide, every letter is silent, sometimes: a-z list of examples, the difference between 'i.e.' and 'e.g.', more commonly misspelled words, absent letters that are heard anyway, popular in wordplay, weird words for autumn time, 10 words from taylor swift songs (merriam's version), 9 superb owl words, 15 words that used to mean something different, 10 words for lesser-known games and sports, games & quizzes.

Play Blossom: Solve today's spelling word game by finding as many words as you can using just 7 letters. Longer words score more points.

IMAGES

  1. Matchup hypothesis

    what is the term matchup hypothesis mean

  2. 13 Different Types of Hypothesis (2024)

    what is the term matchup hypothesis mean

  3. What is a match-up hypothesis?

    what is the term matchup hypothesis mean

  4. What is Hypothesis? Functions- Characteristics-types-Criteria

    what is the term matchup hypothesis mean

  5. Understanding a Hypothesis (Definition, Null, and Examples)

    what is the term matchup hypothesis mean

  6. What is an Hypothesis

    what is the term matchup hypothesis mean

VIDEO

  1. What does hypothesis mean?

  2. WHAT IS TEST STATISTICS?

  3. Report: San Francisco 49ers Reveal Injured RB Christian McCaffrey’s (Achilles) Game Designation …

  4. Permanent income Hypothesis

  5. Hypothesis Testing Mean Matched Pairs using STATDISK

  6. STA630 Short Lecture 7_Hypothesis_Testing_Roles of Hypothesis_Characteristics_Sta630 Lec 7_Midterm

COMMENTS

  1. Matching Hypothesis

    Matching Hypothesis Definition The matching hypothesis refers to the proposition that people are attracted to and form relationships with individuals who resemble them on a variety of attributes, including demographic characteristics (e.g., age, ethnicity, and education level), personality traits, attitudes and values, and even physical attributes (e.g., attractiveness). Background and ...

  2. Matching hypothesis

    The matching hypothesis (also known as the matching phenomenon) argues that people are more likely to form and succeed in a committed relationship with someone who is equally socially desirable, typically in the form of physical attraction. [1] The hypothesis is derived from the discipline of social psychology and was first proposed by American ...

  3. The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the

    Much "match-up hypothesis" research has focused on physical attractiveness. Study One examined physical attractiveness as a match-up factor and its impact on brand attitude, purchase intent and key brand beliefs. In a 2 × 2 experiment, endorser attractiveness and product type are manipulated. Results indicated a general "attractiveness ...

  4. (PDF) The Match-Up Hypothesis Revisited: A Social ...

    Coined by the term match-up hypothesis, resea rch on the fit betwee n phy sical attractiveness and. product category mainly rests on a clear categorizatio n of products as attractiveness-related ...

  5. The match-up hypotheses revisited: matching social judgments and

    The match-up hypotheses revisited: matching social judgments and advertising messaging in celebrity endorsements - Author: Brittney C. Bauer, Brad D. Carlson, Clark D. Johnson ... ,The main contribution of this research is the demonstrated support for an alternative and effective application of the match-up hypothesis, based on a fit between ...

  6. Matching Hypothesis

    Matching Hypothesis. The matching hypothesis is a theory of interpersonal attraction which argues that relationships are formed between two people who are equal or very similar in terms of social desirability. This is often examined in the form of level of physical attraction. The theory suggests that people assess their own value and then make ...

  7. The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the

    This study drew from the match-up hypothesis and associated learning theory to examine the effects of athlete attractiveness and athlete expertise on (a) endorser-event fit, (b) attitudes toward ...

  8. PDF Personality and Social Psychology Bulletin

    2008) and that long-term partners tend to be similar on a wide array of dimensions (e.g., Luo & Klohnen, 2005; Watson et al., 2004). However, evidence in support of the matching hypothesis itself, which deals specifically with initial partner selection, not with attraction or similarity between long-term partners, is scarce.

  9. The Match-Up Hypothesis Revisited: A Social Psychological Perspective

    Coined by the term match-up hypothesis, research on the fit between physical attractiveness and product category mainly rests on a clear categorization of products as attractiveness-related and non-attractiveness-related. In general, attractiveness-related products are defined as the products that enhance one's attractiveness (Kamins, 1990).

  10. matching hypothesis definition

    Word origin of "match" and "hypothesis" - Online Etymology Dictionary: etymonline.com; Rosenblum, Karen Elaine, and Toni-Michelle Travis. 2016. The Meaning of Difference: American Constructions of Race, Sex and Gender, Social Class, Sexual Orientation, and Disability. 7th ed. New York: McGraw-Hill. Related Terms. ascribed status

  11. An Analysis of the Matching Hypothesis in Networks

    (a) An example of a bipartite graph, which is composed of two disjoint sets of nodes m and f.There is no link between nodes in the same set and the connection between sets is characterized by degree distribution P(k).(b) The action scheme of the mate choosing process. Two nodes i and j have to undergo an intermediate stage to reach the stable long term relation.

  12. Revisiting the Match-Up Hypothesis: Effects of Brand-Incongruent

    This notion should be particularly relevant to new brands. For established brands, on the other hand, it might actually be more beneficial to select a celebrity endorser with a less than perfect match with the brand. Building on schema congruity theory, this article suggests that selecting a brand-incongruent endorser improves communication ...

  13. Out of My League: A Professor Looks at Dating's 'Matching Hypothesis

    The matching hypothesis is almost conventional wisdom, but large-scale online dating data gave four UC Berkeley researchers a new way to evaluate its claims. In the mid-2000s, UC Berkeley School of Information professor Coye Cheshire open_in_new, former Ph.D. student Andrew T. Fiore open_in_new, along with Lindsay Shaw Taylor and G.A ...

  14. What is MATCHING HYPOTHESIS? definition of ...

    matching hypothesis By N., Sam M.S. is a psychological theory which implies relationships are formed between two people who equal or are very similar in terms of attractiveness.

  15. What is a Hypothesis

    Definition: Hypothesis is an educated guess or proposed explanation for a phenomenon, based on some initial observations or data. It is a tentative statement that can be tested and potentially proven or disproven through further investigation and experimentation. Hypothesis is often used in scientific research to guide the design of experiments ...

  16. An Introduction to Statistics: Understanding Hypothesis Testing and

    HYPOTHESIS TESTING. A clinical trial begins with an assumption or belief, and then proceeds to either prove or disprove this assumption. In statistical terms, this belief or assumption is known as a hypothesis. Counterintuitively, what the researcher believes in (or is trying to prove) is called the "alternate" hypothesis, and the opposite ...

  17. Research Hypothesis: Definition, Types, Examples and Quick Tips

    Simple hypothesis. A simple hypothesis is a statement made to reflect the relation between exactly two variables. One independent and one dependent. Consider the example, "Smoking is a prominent cause of lung cancer." The dependent variable, lung cancer, is dependent on the independent variable, smoking. 4.

  18. Match-up hypothesis Flashcards

    Study with Quizlet and memorize flashcards containing terms like Cognitive aspect (Provides information and facts for the purpose of making consumers aware and knowledgeable about the brand), Affective aspect (Creates a liking and preference for a brand which can then serve as a function to persuade consumes), and Conative aspect (Stimulates desire and causes consumers to change behaviour and ...

  19. APA Dictionary of Psychology

    n. a procedure for ensuring that participants in different study conditions are comparable at the beginning of the research on one or more key variables that have the potential to influence results. After multiple sets of matched individuals are created, one member of each set is assigned at random to the experimental group and the other to the ...

  20. What Is A Research Hypothesis? A Simple Definition

    A research hypothesis (also called a scientific hypothesis) is a statement about the expected outcome of a study (for example, a dissertation or thesis). To constitute a quality hypothesis, the statement needs to have three attributes - specificity, clarity and testability. Let's take a look at these more closely.

  21. What is Hypothesis

    Hypothesis is a hypothesis is fundamental concept in the world of research and statistics. It is a testable statement that explains what is happening or observed. It proposes the relation between the various participating variables. Hypothesis is also called Theory, Thesis, Guess, Assumption, or Suggestion. Hypothesis creates a structure that ...

  22. Match/mismatch

    The match/mismatch hypothesis (MMH) was first described by David Cushing. [1] [2] The MMH "seeks to explain recruitment variation in a population by means of the relation between its phenology—the timing of seasonal activities such as flowering or breeding—and that of species at the immediate lower level". [3]In essence, it is a measure of reproductive success due to how well the phenology ...

  23. Hypothesis Definition & Meaning

    The meaning of HYPOTHESIS is an assumption or concession made for the sake of argument. How to use hypothesis in a sentence. The Difference Between Hypothesis and Theory Synonym Discussion of Hypothesis.