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Wedding Consultant Business Plan

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TLC Wedding Consultants

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

TLC Wedding Consultants is a full service company that provides complete consulting services for weddings, holy unions and anniversaries. Our consultants are experienced and dedicated professionals with many years of event planning experience. TLC is unique in that we give our clients our undivided attention. We listen to their needs and work with them to create the event of their dreams. Our clients’ wishes become our commands. So whether our client wants a Western, Tropical, Las Vegas or more traditional wedding, we can help. Our services include weddings, honeymoons, receptions, anniversary consultations, budget planning, answers to etiquette questions, as well as full-service referrals to florists, hair stylists, entertainers, musicians, etc.

1.1 Mission

TLC Wedding Consultants is a full service company that provides complete consulting services for weddings, holy unions and anniversaries. Our consultants are experienced and dedicated professionals with many years of event planning experience. TLC is unique in that we give our clients our undivided attention. We listen to their needs and work with them to create the event of their dreams. Our clients’ wishes become our commands. So whether our client wants a Western, Tropical, Las Vegas or more traditional wedding or anniversary party, we can help. Our services include weddings, honeymoons, receptions, anniversary consultations, budget planning, answers to etiquette questions, as well as full-service referrals to florists, hair stylists, entertainers, musicians, etc.

1.2 Objectives

Whether this is our client’s first wedding, a renewal of their vows or their anniversary, we want every detail of their event to be both a pleasurable and a memorable experience. Therefore we offer a host of packages and services specifically tailored to the needs of each couple. We are confident that this business venture will be a success and we estimate that our net income will increase modestly by the second year.

1.3 Keys to Success

The keys to our success are as follows:

  • Maintain a professional image at all times.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

TLC Wedding Consultants is a start-up company that provides wedding, holy union, and anniversary consulting services to brides, grooms and other family members. We are a full-service bridal consulting group and our goal is to put the “fun” back into planning a wedding, holy union or anniversary party. Too many people become overly stressed and frustrated when planning these wonderful events. We are experienced and professional consultants and will use our expertise to help create memorable and stress free events for our customers. By doing this, our clients can sit back and enjoy their event. The result? We create events suited to the couple’s unique style–a true expression of their relationship and individuality as a couple.

2.1 Company Ownership

This business will start out as a simple proprietorship, owned by its founders, Darla and Micah Johnson. As the operation grows, the owners will consider re-registering as a limited liability company or as a corporation, whichever will better suite the future business needs.

2.2 Start-up Summary

The company founders, Darla and Micah Johnson, will handle day-to-day operations of the plan and will work collaboratively to ensure that this business venture is a success.

We estimate that our start-up costs will be $3,000 (including legal costs, logo design, advertising, direct mail, and related expenses). An additional $5,000 will be required in the bank account as an operating capital for the first two months of operation. The start-up costs are to be financed in equal portions by the owners’ personal funds (i.e., Darla and Micah Johnson are investing $4,000 each).

Wedding consultant business plan, company summary chart image

2.3 Company Locations and Facilities

Initially this will be a home-based business; however, by Year 5, we intend to expand our facilities into a well-equipped and operational office.

We are a full-service wedding consultant group and provide the following services: etiquette advice, event scheduling, discounted invitations and products, vendor confirmation, rehearsal attendance, supervision of both ceremony and reception setup and budget planning.

Market Analysis Summary how to do a market analysis for your business plan.">

Nearly $35 billion are spent every year on weddings and receptions. Therefore, professional wedding consultants are a commodity, not a calamity. TLC Wedding Consultants are full-service wedding consultants that offer a variety of services to our clients. We pride ourselves on being professional and courteous at all times and we have packages to suit everyone’s needs.

As previously stated, marriage is a billion dollar industry, therefore, just about everyone we meet is a potential client. However, we mostly advertise to brides, grooms, and family members.

4.1 Market Segmentation

Although the flash and excitement of impending nuptials can be intoxicating, it can also be overwhelming. Therefore, we primarily market our services to the people who need them most–brides and grooms. In 1997, 2.4 million marriages took place in the United States. According to the Encarta Encyclopedia, the current US marriage rate of nine marriages per 1,000 people is still the highest rate among the industrialized countries. This marriage rate is expected to remain at the same level in the near future. In the Eugene, OR area where TLC Wedding Consultants plans to operate their business, over 1,500 marriages are registered each year, which creates a sizable market potential for this line of business.

Another customer segment is represented by the numerous family members and guests attending weddings, anniversaries, and similar events. This segment requires event preparation services like gift ideas, etiquette tips, etc.

Besides the wedding arrangements, which TLC Wedding Consultants believe to be their major client assignments, other events the company will provide services to include corporate retreats, etiquette training, etc. This customer segment is estimated to have the annual volume of 1,000 orders in the Eugene, OR area.

Wedding consultant business plan, market analysis summary chart image

4.2 Target Market Segment Strategy

TLC Wedding Consultants will offer its services mostly to the brides and grooms, as well as to the family members. The company will position itself as an experienced provider of wedding planning services. Unlike most of its competitors, TLC will be offering a full range of services and thus provide the convenience of one-stop shopping for its clients. This will significantly reduce the customers’ time and efforts preparing for such an important event as a wedding. Moreover, by utilizing numerous supplier contacts that the company owners have established and economies of scale, TLC Wedding Consultants will be able to pass on to its customers sizable cost savings.

4.2.1 Market Needs

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4.3 Service Business Analysis

The wedding services market is fragmented with the overwhelming majority of the incumbents offering only a limited line of services. There are numerous florists, hair stylists, and caterers to choose from. However, there are almost no companies that will provide the full range of services associated with the wedding planning and execution.

4.3.1 Competition and Buying Patterns

Competitive analysis conducted by the company owners has shown that there are 20 companies currently offering some sort of wedding planning services in the Eugene area. However, the majority of the incumbent competitors offer only a limited line of services like catering, flower arrangements or gifts. In fact, of these 25 competitors only three offered a range of services comparable with what TLC Wedding Consultants plan to offer to its customers. The following is the list of the major competitors with a brief description of their services:

  • Lafayette Wedding offers its clients entertaining, catering, floral design and hair styling services.

The market research has also shown that customers anticipate the complete wedding consulting services to be expensive and they budget accordingly. In fact, lower prices are very often associated with poor service quality. By aggregating a complete range of wedding services under one roof, TLC Wedding Consultants will offer its customers the ease of one-stop shopping.

Strategy and Implementation Summary

Our strategy is simple: we intend to provide our customers with a wide range of services custom tailored to their individual needs. Therefore, whether they require a complete package, or simply consulting on a particular service, we can help.

5.1 Competitive Edge

By aggregating a complete range of wedding services under one roof, TLC Wedding Consultants will offer its customers the ease of one-stop shopping. The company will leverage its owners’ expertise in planning such events to competitively position itself as a premier provider of wedding services. Both owners have very strong communication skills that will help develop the ‘buzz’ about the high quality of the services offered by TLC Wedding Consultants.

5.2 Sales Strategy

The company’s sales strategy will be based on the following elements:

  • Word of mouth referrals – generating sales leads in the local community through customer referrals.

Wedding consultant business plan, strategy and implementation summary chart image

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Our wedding consultants are Darla and Micah Johnson. Collaboratively they have planned and serviced over 150 weddings and receptions. They are knowledgeable about all areas of planning, decorating, as well as budgeting. Darla has a BS in Communications and a minor in Interior Decorating. She has been a wedding consultant for five years and became interested in providing consultant services when she successfully planned her first five weddings for family and friends. Since then, Darla has received extensive training in wedding planning and her certification from the National Association of Wedding Consultants and Professional Wedding Planners. Micah has an Associates Degree in Fashion Design, and, like Darla, she became interested in becoming a consultant when she successfully planned her first three weddings. Micah received her certification from the National Association of Wedding Consultants and has been a wedding planner for three years. Micah enjoys all aspects of planning traditional and nontraditional weddings.

6.1 Personnel Plan

Initially, TLC Wedding Consultants’ personnel will include only the two owners, both of whom will be working full time. As the personnel plan shows, we expect to hire an additional wedding consultant in the next year This person will work full time, but will not be included in the management decisions.

Financial Plan investor-ready personnel plan .">

The following subtopics represent the financial plan of TLC Wedding Consultants.

7.1 Break-even Analysis

The following table and chart summarize our break-even analysis.

Wedding consultant business plan, financial plan chart image

7.2 Projected Profit and Loss

Our projected profit and loss is shown in the following table.

Wedding consultant business plan, financial plan chart image

7.3 Projected Cash Flow

The following chart and table show our cash flow projections.

Wedding consultant business plan, financial plan chart image

7.4 Projected Balance Sheet

Three years of annual totals are presented in the Projected Balance Sheet below. First year monthly figures are included in the appendix.

7.5 Business Ratios

The following table outlines some of the more important ratios from the Personal Services industry. The final column, Industry Profile, details specific ratios based on the industry as it is classified by the Standard Industry Classification (SIC) code, 7299.

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Wedding Consultant Sample Business Plan

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Wedding Consultant Business Plan

Executive summary.

TLC Wedding Consultants is a full service company that provides complete consulting services for weddings, holy unions and anniversaries. Our consultants are experienced and dedicated professionals with many years of event planning experience. TLC is unique in that we give our clients our undivided attention. We listen to their needs and work with them to create the event of their dreams. Our clients’ wishes become our commands. So whether our client wants a Western, Tropical, Las Vegas or more traditional wedding, we can help. Our services include weddings, honeymoons, receptions, anniversary consultations, budget planning, answers to etiquette questions, as well as full-service referrals to florists, hair stylists, entertainers, musicians, etc.

1.1 Mission

TLC Wedding Consultants is a full service company that provides complete consulting services for weddings, holy unions and anniversaries. Our consultants are experienced and dedicated professionals with many years of event planning experience. TLC is unique in that we give our clients our undivided attention. We listen to their needs and work with them to create the event of their dreams. Our clients’ wishes become our commands. So whether our client wants a Western, Tropical, Las Vegas or more traditional wedding or anniversary party, we can help. Our services include weddings, honeymoons, receptions, anniversary consultations, budget planning, answers to etiquette questions, as well as full-service referrals to florists, hair stylists, entertainers, musicians, etc.

1.2 Objectives

Whether this is our client’s first wedding, a renewal of their vows or their anniversary, we want every detail of their event to be both a pleasurable and a memorable experience. Therefore we offer a host of packages and services specifically tailored to the needs of each couple. We are confident that this business venture will be a success and we estimate that our net income will increase modestly by the second year.

1.3 Keys to Success

The keys to our success are as follows:

  • Service our clients’ needs promptly and efficiently.
  • Maintain an excellent working relationships with vendors such as florists, hair salons and bridal shops.
  • Maintain a professional image at all times.

Company Summary

TLC Wedding Consultants is a start-up company that provides wedding, holy union, and anniversary consulting services to brides, grooms and other family members. We are a full-service bridal consulting group and our goal is to put the “fun” back into planning a wedding, holy union or anniversary party. Too many people become overly stressed and frustrated when planning these wonderful events. We are experienced and professional consultants and will use our expertise to help create memorable and stress free events for our customers. By doing this, our clients can sit back and enjoy their event. The result? We create events suited to the couple’s unique style–a true expression of their relationship and individuality as a couple.

2.1 Company Ownership

This business will start out as a simple proprietorship, owned by its founders, Darla and Micah Johnson. As the operation grows, the owners will consider re-registering as a limited liability company or as a corporation, whichever will better suite the future business needs.

2.2 Start-up Summary

The company founders, Darla and Micah Johnson, will handle day-to-day operations of the plan and will work collaboratively to ensure that this business venture is a success.

2.3 Company Locations and Facilities

Initially this will be a home-based business; however, by Year 5, we intend to expand our facilities into a well-equipped and operational office.

We are a full-service wedding consultant group and provide the following services: etiquette advice, event scheduling, discounted invitations and products, vendor confirmation, rehearsal attendance, supervision of both ceremony and reception setup and budget planning.

Market Analysis Summary

Nearly $35 billion are spent every year on weddings and receptions. Therefore, professional wedding consultants are a commodity, not a calamity. TLC Wedding Consultants are full-service wedding consultants that offer a variety of services to our clients. We pride ourselves on being professional and courteous at all times and we have packages to suit everyone’s needs.

As previously stated, marriage is a billion dollar industry, therefore, just about everyone we meet is a potential client. However, we mostly advertise to brides, grooms, and family members.

4.1 Market Segmentation

Although the flash and excitement of impending nuptials can be intoxicating, it can also be overwhelming. Therefore, we primarily market our services to the people who need them most–brides and grooms. In 1997, 2.4 million marriages took place in the United States. According to the Encarta Encyclopedia, the current US marriage rate of nine marriages per 1,000 people is still the highest rate among the industrialized countries. This marriage rate is expected to remain at the same level in the near future. In the Eugene, OR area where TLC Wedding Consultants plans to operate their business, over 1,500 marriages are registered each year, which creates a sizable market potential for this line of business.

Another customer segment is represented by the numerous family members and guests attending weddings, anniversaries, and similar events. This segment requires event preparation services like gift ideas, etiquette tips, etc. Besides the wedding arrangements, which TLC Wedding Consultants believe to be their major client assignments, other events the company will provide services to include corporate retreats, etiquette training, etc. This customer segment is estimated to have the annual volume of 1,000 orders in the Eugene, OR area.

4.2 Target Market Segment Strategy

TLC Wedding Consultants will offer its services mostly to the brides and grooms, as well as to the family members. The company will position itself as an experienced provider of wedding planning services. Unlike most of its competitors, TLC will be offering a full range of services and thus provide the convenience of one-stop shopping for its clients. This will significantly reduce the customers’ time and efforts preparing for such an important event as a wedding. Moreover, by utilizing numerous supplier contacts that the company owners have established and economies of scale, TLC Wedding Consultants will be able to pass on to its customers sizable cost savings.

4.2.1 Market Needs

The market needs for wedding planning services are strongly shaped by the customers’ desire to have a perfectly planned and executed wedding ceremony. Although both major customer segments, brides and grooms and family members, plan and budget for the wedding ceremony as far as a year or more in advance, they often realize that they cannot make all the necessary preparations by themselves in a cost effective manner. Strongly affected by the established social values, such customers seek professional advice to ensure that all the important aspects of the wedding ceremony meet or exceed perceived expectations.

4.3 Service Business Analysis

The wedding services market is fragmented with the overwhelming majority of the incumbents offering only a limited line of services. There are numerous florists, hair stylists, and caterers to choose from. However, there are almost no companies that will provide the full range of services associated with the wedding planning and execution.

4.3.1 Competition and Buying Patterns

Competitive analysis conducted by the company owners has shown that there are 20 companies currently offering some sort of wedding planning services in the Eugene area. However, the majority of the incumbent competitors offer only a limited line of services like catering, flower arrangements or gifts. In fact, of these 25 competitors only three offered a range of services comparable with what TLC Wedding Consultants plan to offer to its customers. The following is the list of the major competitors with a brief description of their services:

Rent-An-Action offers ceremony preparation, rehearsing and execution services. Cross & Reeves provide flower and catering arrangements and wedding consulting services. Lafayette Wedding offers its clients entertaining, catering, floral design and hair styling services.

The market research has also shown that customers anticipate the complete wedding consulting services to be expensive and they budget accordingly. In fact, lower prices are very often associated with poor service quality. By aggregating a complete range of wedding services under one roof, TLC Wedding Consultants will offer its customers the ease of one-stop shopping.

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TLC Wedding Planning

Photo of TLC Wedding Planning - San Diego, CA, US. Taylor - Founder, Lead Planner, and Decor Artist at TLC Wedding Planning

Services Offered

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Event planning

Wedding planning

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day-of coordination

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About the business.

Business owner information

Photo of Taylor C.

Business Owner

At TLC Wedding Planning, we strive to optimize your wedding planning and coordination experience so you can sit back and focus on all of the joys of being engaged! From navigating vendor contracts, to hand-lettering custom signage, TLC Wedding Planning has got you covered. Book a free consultation to determine which package is best for you, or to create a custom one! …

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Photo of Patty A.

Taylor was foundational for supporting and executing one of the best days of our lives! We are SO happy we trusted TLC Wedding Planning for our big day - she went above and beyond and we couldn't be more grateful. We knew we wanted to hire Taylor as our month-of coordinator immediately after our first call: not only did she sound extremely competent and skilled, but she also exuded warmth and care - she asked us about our love story, our vision, and really got what we wanted out of the day. The following calls with her were productive and fun: she showed up extremely prepared and asked about details we didn't even know we should be thinking about. She also helped us with design: she created beautiful signage (welcome sign and seating chart) that fit our vibe perfectly and delicate table florals for all of our tables. Day-of, she made the entire day run SO smoothly. Her coordination and expertise allowed us to fully relax and let go, and we were really grounded in the present moment. Not only that, but she also really integrated with us and with our guests - we felt like we had a friend supporting us, and it felt really comforting. We highly recommend TLC Wedding Planning if you're looking for a stellar wedding planner or coordinator. Taylor knows how to run the show while being so warm, caring, and down-to-earth. So lucky to have worked with her in our wedding day!

tlc wedding consultant business plan

You only have your big day once in your life... that being said... Taylor is an amazing choice to help you plan and schedule it all. We met the TLC wedding planning team at the Bridal Bizarre in San Diego. They all were so approachable and so sophisticated and mature for their ages, which I love because it's rare to find these days. The decor, and packages are VERY Very Good priced for everything that comes in them. I absolutely loved talking to Taylor, and she made it easy for me to communicate my exact ideas and needs for my wedding! She is very punctual and follows up as much as she can when it comes to getting things done and finalized which is amazing! No need to try and track her down, because she right there ready for you! Made the process so easy! I absolutely %100 recommend!

Photo of Marisol M.

LIFE SAVER! Our wedding couldn't have been as MAGICAL without TLC Wedding Planning. Taylor really helped bring our dream wedding to life. From the first phone call the three of us had, we all just clicked and knew this would be a great partnership. My husband and I had a specific budget and vision, and Taylor worked with us and really listened to our needs. She always asked about the small details we didn't think of and because of her those small details made the world of difference on our Wedding day. This entire process was stress free, fun and exciting! We knew having Taylor on our side, our wedding would run smoothly. What we didn't know was how much she would go above and beyond what was expected of her. From water runs, setting up the welcome table (we literally mean putting our prints in the frames & setting up the whole thing) to setting up the candy bar to passing out all the glow sticks, she really helped make our wedding a night to remember. If you need a wedding planner/coordinator hire Taylor, you will not regret it. She is detail oriented, thoughtful, sweet, funny and an all around bad ass wedding planner. She goes above and beyond what is expected of her and makes everyone around her feel comfortable and taken care of. We look forward to working with her in the future and glad we've gained a friend for life!

Photo of Taylor C.

Nov 21, 2021

Thank you SO much for this beautiful review, Marisol! You and Joey were a dream to work with. I'm truly honored to have been a small part of your love story, and to have gotten to know the both of you. Like you said, friends for life!!! Can't wait to see you both again!

Photo of Seth V.

I worked with Taylor & TLC Wedding Planning in April 2022 for a wedding in Temecula, CA (I'm a wedding DJ). Not only was Taylor organized, but she also had a great attitude and was very easy to work with. It's one thing to make sure a wedding timeline is executed properly, but it's way more rare to find a planner who's able to do while keeping the process fun and stress-free for the couple. Everything ran smoothly the day of the wedding, the venue decor was beautiful, and the couple and their guests were smiling from start to finish. I hope to work with Taylor again soon and highly recommend TLC Wedding Planning to anyone in need of a wedding planner!

Photo of Mallory L.

Over the years, I have been able to see first hand how much Taylor has grown and flourished as not only an event planner and artist, but as a person. She is so kind, creative, thoughtful, smart, detail-oriented, caring, selfless and genuine (the list goes on) and she goes above and beyond for her those around her. She has made a point to live out her dreams by creating this business so that she can help others plan their special days and events to make their dreams come true and to create memories that will be cherished for a lifetime. There is no one I could imagine trusting more to plan absolutely anything for anyone because she will truly throw herself into whatever she is doing and make the dream a reality. I cannot wait to have her plan my special days in the future. Thank you for being you, Taylor!!

Oct 3, 2021

Thank you SO much for your kind words, Mallory! I can't wait to plan your elopement (and allll the festivities in between) in the future! Thank you again for sharing this!

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If you've chosen a good online research and essay writing service, then you don't have to worry. The writers from the firm conduct their own exploratory research, add scientific facts and back it up with the personal knowledge. None of them copy information from the Internet or steal ready-made articles. Even if this is not enough for the client, he can personally go to the anti-plagiarism website and check the finished document. Of course, the staff of the sites themselves carry out such checks, but no one can forbid you to make sure of the uniqueness of the article for yourself.

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tlc wedding consultant business plan

tlc wedding consultant business plan

You are going to request writer Estevan Chikelu to work on your order. We will notify the writer and ask them to check your order details at their earliest convenience.

The writer might be currently busy with other orders, but if they are available, they will offer their bid for your job. If the writer is currently unable to take your order, you may select another one at any time.

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tlc wedding consultant business plan

Who can help me write my essay?

At the end of the school year, students have no energy left to complete difficult homework assignments. In addition, inspiration is also lacking, so there are only a few options:

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Most often, people choose the latter option, which is why companies have appeared on the Internet offering to take full responsibility.

When you visit the site, the managers clarify all the details in order to correctly design the article. They select a person who is well versed in the topic of the report and give him your task.

You will not be able to personally communicate with the writer who will do your work. This is done to ensure that all your personal data is confidential. The client, of course, can make edits, follow the writing of each section and take part in the correction, but it is impossible to communicate with the team.

Do not worry that you will not meet personally with the site team, because throughout the entire cooperation our managers will keep in touch with each client.

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tlc wedding consultant business plan

IMAGES

  1. Pro Wedding Consultant Business Plan Template

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  2. Wedding Venue Business Plan Template

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  4. Free Wedding Planner Business Plan Template

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  1. SEO Paisley: Build Authority, Reputation & Dominate Search Near You

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