sample business plan for uber

Uber Business Plan Template

Written by Dave Lavinsky

Uber Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through an Uber business plan template step-by-step so you can create your plan today.

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What Is a Business Plan?

A business plan provides a snapshot of your business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start an Uber business, or grow your existing business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your business in order to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Uber Businesses

With regards to funding, the main sources of funding for an Uber business are personal savings, and credit cards. Personal savings and bank loans are the most common funding paths for Uber businesses.

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How to write a business plan for an uber business.

If you want to start an Uber business or expand your current one, you need a business plan. Below we detail what should be included in each section of your business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of Uber business you are operating and its status. For example, are you a startup, do you have a business that you would like to grow, or are you operating businesses in multiple markets?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the Uber industry. Discuss the type of Uber business you are operating and your business model. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of business you are operating.

For example, you might operate one of the following types of Uber businesses:

• Uber Green : this type of Uber uses electric vehicles.
• UberX: this type of Uber provides rides for 1-3 customers in a car.
• UberXL: this type of provides rides for groups up to 5 in a minivan or van.
• Uber Delivery: this type of Uber provides local deliveries, of food ordered via the Uber Eats platform, or of packages under 50 pounds.
• Uber Freight: this type of Uber hauls freight over long distances, choosing which loads to haul via the Uber Freight platform

In addition to explaining the type of Uber business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What is your Uber business model? How will you make money using Uber?
• What milestones have you achieved to date? Milestones could include the number of persons assisted, the prestige of clientele served, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the Uber industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the Uber industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section:

• How big is the Uber industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your Uber business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, groups, and manufacturers.

As you can imagine, the customer segment(s) you choose will have a great impact on your business. Clearly, your business structure would be far different for freight than for individual rides, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most Uber businesses primarily serve customers living in the same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other Uber drivers.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes individuals who have their own car, or drive a rental car, or independent trucking companies.

With regards to direct competition, you want to describe the other Uber drivers with which you compete. Most likely, your direct competitors will be Uber drivers located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• Do they specialize in specific services (i.e. luxury transportation, courier services, etc.)?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide a wider range of services?
• Will you offer greater convenience, such as early morning and/or late night hours?
• Will you provide any in-car amenities, such as mints or bottled water?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For an Uber driver, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of Uber that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to cross-town trips, will your Uber business provide rides between cities?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your Uber business. Document your location and mention how the location will impact your success. For example, will your car or fleet be centrally located, to capture the greatest market share? In this section, discuss how your location will affect the demand for your services.

Promotions : The final part of your Uber marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider the following marketing campaigns:

• Advertising in local papers and magazines
• Reaching out to local websites
• Signs and billboards
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your business, including getting regular oil changes, cleaning the interior after each customer, washing the exterior regularly, purchasing water/mints, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to complete your 1,000 th ride, or when you hope to reach $X in revenue. It could also be when you expect to launch in new markets.  

Management Team

To demonstrate your ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing Uber businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in passenger transportation, or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you give 10 rides per day, or 20? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your Uber business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a business:

• Office build-out including fixtures, construction, etc.
• Cost of buying or leasing a company vehicle
• Cost of office supplies such as software
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your car or fleet specs, or an overview of all the amenities or services you provide.  

Putting together a business plan for your Uber business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the Uber industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful business.  

Uber Business Plan FAQs

What is the easiest way to complete my uber business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Uber Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of Uber business you are operating and the status; for example, are you a startup, do you have an Uber business that you would like to grow, or are you operating a chain of Uber businesses?

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Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how a Growthink business planning consultant can create your business plan for you.

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Uber Business Plan Sample

JUL.26, 2022

Uber taxi business plan for starting your own business

Do you want to create ease for people on every road they go and every turn they run? You must start an uber business then. By starting this business, you will become a part of the global transport network. You will be using the software and setup that has already been created. And thus starting it would not be much difficult.

To embark on this journey, the first step is to research what is uber business model and then create an extensive strategic business plan. Since this startup would be a lot different than others, we are providing a sample business plan for uber for an uber startup in Manhattan.

Executive Summary

2.1 the business.

Charles Ben will be running the uber business franchise in Manhattan. The business will initially operate in just one city. However, within two months, the network will be expanded to the neighboring cities as well.

2.2 Management of uber taxi business

If you are starting an uber business, you do not have much to decide on your own. It is because you will have to comply with uber operating model and your choices would be limited. So to manage the business and make sure that the business operates in line with the set guidelines, you will need to make uber business plan.

Ben did the same, He studied uber business models, undertook an exhaustive research on how does uber for business work before creating uber business plan for a franchise.  In this uber business plan pdf we will be giving the uber business model explained and developed by Ben free of cost for everyone’s benefit.

2.3 Customers of the uber taxi business

The customers of uber business will the same as are mentioned in taxi business plan and transport business plan . They are:

• Senior Citizens
• Professionals

2.4 Business Target

Our long-term target is to expand to at least one more location within a year. The short-term goals include attaining a CSAT score of more than 90 and increasing the no. of customers by 5% every month for the first year. The financial targets are given as:

Company Summary

3.1 company owner.

Charles Ben will be the owner of the uber franchise in Manhattan. Charles is an MBA from a prestigious institute in the U.S. He initially decided to start a bus transportation business. But later, he went for purchasing a franchise.

3.2 Why the uber taxi business is being started

Ben started the uber business because of his special interest in transportation businesses. Upon thorough research, he figured out that the uber business will be both easy to run and profitable for him as compared to the bus business. 

3.3 How the uber taxi business will be started

To start the uber business, the first thing to do is to understand what is uber for business, how the uber model works, and how does uber make money. After that study uber type businesses and follow the following steps.

Step1: Develop Uber Taxi Business Plan

Making a business plan of an uber will be your first toward entering this venture. To help you in this we are offering uber business plan sample for the franchise Ben acquired. According to your agreement with the uber company, you may also access uber original business plan. 

Step2: Market Your Venture

Getting to your customers will be the next step. For this, you will have to carry out an exhaustive marketing strategy. In this uber cab business plan we will list the sales strategy adopted by Ben to use online and offline media in his favor.

Step3: Web Presence is a Must

Since the business activities will depend on your online presence, establishing a strong website is a must as you enter this venture.

Step4: Recruit and Serve

The last step is to reach the drivers and make your package attractive for them so they join you and service the customers in their best interests.

Services of uber taxi business

Since the uber franchise will not operate in an isolated fashion, it is important to realize that you will be providing only those services that come in the sphere of uber operating model. In this uber driver business plan all those services will be listed.

Moreover, the personnel required to maintain the operations will also be given in this uber business plan template. Thus, your queries regarding what is the uber business model will be addressed.

Like the global uber network, services of the uber franchise started by Ben will provide the following services:

• Standard Rides

As per the uber car service business plan, the foremost service will be the provision of standard rides. They will be affordable for daily use and routine commute. This service will provide rides on Hatchback and Sedan cars mostly.

• Premium Rides

For use in VIP events and weddings, we will also offer rides in luxurious cars and SUVs.

• Pickup & Delivery

One of our major services will be the offering of pickup and delivery options to our customers. Our drivers will procure the desired food items from any location in Manhattan to deliver them to the consumers. For more details, you can also visit business plan uber eats.

Besides food, the pickup service for shifting house and office appliances will also be provided.

We will also provide the facility to ride bikes that can carry two people.

To reach a maximum of people, we will provide packages and discounts on special festivals and events. In this uber partner business plan we will specify the discount strategy adopted by Ben in his business plan uber. 

Marketing Analysis of uber taxi business

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Great service. Good turnaround time and quality work. Thanks!

If you are wondering how to open an uber franchise you are in the right space. After going through the initial procedure to get an uber taxi franchise you should study who your customers and riders are going to be. This will help you evaluate the uber franchise cost. While carrying out the market analysis for how to start a business with uber you should also study other uber type businesses to know how others are doing in the domain.

In this business plan of uber, we will be answering all your queries regarding uber starting such as how to franchise uber taxi or uber is from which country. You will also discover uber strategies and ideals for setting up an uber cabs company.

5.1 Market Trends

The market trends for uber business are promising . According to IBISWorld, the ride-sharing services and uber business are expected to increase over the next five years i.e. from 2022 to 2027. Due to ever-increased awareness of the environment and air pollution, people are opting for using public transport and uber in shared rides instead of owning a car. 

5.2 Marketing Segmentation

The customers of uber business will belong to various lifestyles and ages. Major customers will be the ones who do not either possess the capability to own a car and parking space or prefer to not drive themselves.

The groups of target customers as identified by Ben are given in this uber business plan.

UK Start-Up Visa Business Plan

5.2.1 students.

This is the category that does not own their cars and cannot do so. This will be our biggest group of target customers as students have to move from their home space to the educational institute on day to day basis.

5.2.2 Senior Citizens

The second biggest category of our target customers includes senior citizens. They are expected to use uber because they prefer to not drive even when they own a car to avoid anxiety and tension.

5.2.3 Tourists

The third category comprises tourists who cannot own a vehicle as they move.

5.2.4 Professionals

People who do jobs usually possess a car or any vehicle for the commute. However, still, some of them are expected to avail themselves of uber services.

5.3 Business Target

Setting business targets help you in devising the future course and strategy. The goals as per business plans for trucking company and logistics business plans are usually related to the fiscal benefits. Ben, however, went for a different approach as he focused also on customer satisfaction and retention in his transportation business plan .

The business targets of the Uber franchise as started by Ben are as follows:

• Acquire a CSAT score of 90+ within a year of the launch
• Expand the customer base by 5 percent every month for the first year
• Start making at least $30k in monthly profits by the end of the first five years 

5.4 Product Pricing

The pricing will be based on the Uber guidelines and will be set as such to make the rides more and more affordable for the people.

Marketing Strategy of uber taxi business

After you have known how to start a uber business and you fulfill all the requirements to start a uber cab franchise, you should start looking for marketing ideas. Uber startup is distinct from other transport businesses or tipper truck business plan . Therefore, you will have to advertise two ways to gain the target customers as well as drivers.

6.1 Competitive Analysis

• We will be offering many types of packages and discounts .
• We have an excellent sales marketing team who will market how safe it is to travel with us. 

6.2 Sales Strategy

The advertisement techniques as per uber business strategy are given here.

• Advertising the business on social media and through newspapers and magazines
• Creating awareness of how using Uber is both more affordable and convenient than buying a car
• Offering regular packages on a monthly and weekly basis to customers who use Uber on a daily basis
• Offering a 20% discount on standard rides on festivities and cultural events

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan of uber taxi business

While creating uber strategy and planning, you have to outline a list of the personnel you will need to run your business. In this uber business plan pdf we are providing the personnel plan of the uber franchise of Ben.

7.1 Company Staff

Under this business plan for uber, these positions will be hired for:

• 1 Operation Manager
• 1 Social Media Manager
• 1 Sales Executive
• 2 Software Manager
• 2 Customer Care Executives
• 1 Business Consultant

7.2 Average Salary of Employees

Financial plan of uber taxi business.

If you are considering uber for startups you must want to know how much you can build in return for your investments. As you can see in this uber business plan pdf Ben started making huge profits within only three years of the launch. Therefore, if you manage the business successfully you can make your way through it too.

The cities in which uber makes an immense profit might make you wonder why is uber so successful there. The fact is, the better you market and convince the users to use your service, the more you are going to earn.

The financial details of the uber franchise started by Ben are given here:

8.1 Important Assumptions

8.2 break-even analysis.

8.3 Projected Profit and Loss

8.3.1 profit monthly.

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

All tables in PDF

• How do I start the Uber business?

To start an uber business you have to follow the steps that are mentioned in detail in this uber taxi business plan. They include making an uber cab business plan for your own business/ franchise, hiring the staff, arranging the stuff, and marketing your venture.

• What is Uber’s business model?

The Uber business model is that you provide a platform for the drivers to connect with the people who want to take a ride. As the business owner, you have to ensure that the drivers fulfill the criteria of licensing, national identity, etc. Moreover, you will be responsible for making the experience safe and affordable for your users. For further information, you can visit uber original business plan.

• How do I open an Uber office?

You have to first meet the legal requirements and licensing pre-requisites that are unique to your locality and service area. Then, you have to enter the legal agreement with uber to start a franchise and make further arrangements. The further steps can be studied in detail from this uber partner business plan. In this uber business plan in we have provided all details on how Ben started his Uber office successfully in Manhattan.

Download Uber Business Plan Template in PDF

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How to Create an Uber Business Plan

Blog > how to create an uber business plan, table of content, introduction, i. executive summary, ii. company overview, iii. market analysis, iv. service offerings, v. marketing and sales strategy, vi. operational plan, vii. management and organization, viii. financial projections, ix. funding and investment, x. risk analysis, our other categories.

• Business Plan 101
• Company Valuation
• Pitch Deck Essentials
• Raising Capital
• Startup Guide

Reading Time : 10 Min

Uncategorized.

Launching a successful ride-sharing venture like Uber requires careful planning and strategic execution. At Stellar Business Plans, we understand the challenges faced by startups, and we’re here to guide you through the process of creating a winning Uber business plan. In this in-depth blog post, we will explore step-by-step how to craft a comprehensive business plan for your ride-sharing service. From conducting a thorough market analysis to projecting financials, our proven strategies will ensure your business plan stands out among investors and stakeholders. Let’s dive in!

An effective executive summary is the cornerstone of any business plan. It’s a concise snapshot of your entire plan, capturing the essence of your ride-sharing service. Stellar Business Plans will help you craft a compelling executive summary that clearly outlines your venture’s unique selling proposition (USP), target market, and growth potential. Investors and stakeholders often make initial decisions based on this section, so we ensure it’s engaging and informative.

The foundation of a successful Uber-like service lies in a strong company overview. At Stellar Business Plans, we work closely with you to articulate your business idea with precision. We delve deep into your target market, identifying the pain points your service aims to address. By presenting a clear mission and vision, we ensure your ride-sharing service resonates with both customers and potential investors.

A thorough market analysis is vital to gauge the potential of your ride-sharing venture. Stellar Business Plans utilizes the latest industry data and comprehensive research to analyze the current ride-sharing landscape. We evaluate market trends, customer preferences, and competitor strategies to fine-tune your business plan. Our data-driven insights enable you to make informed decisions and gain a competitive advantage in the market.

Diversified service offerings are a hallmark of successful ride-sharing platforms. Stellar Business Plans works collaboratively with you to develop a range of services tailored to different customer segments. Whether it’s economy, premium, or shared rides, we ensure your pricing strategy is competitive yet sustainable. By offering unique features and personalized experiences, your business will stand out from the crowd.

Promoting your ride-sharing service effectively requires a well-crafted marketing and sales strategy. Stellar Business Plans explores a wide array of marketing channels to reach your target audience. From social media advertising to influencer marketing, our approach is tailored to maximize customer acquisition. Moreover, we help you implement retention strategies, such as loyalty programs and exceptional customer support, fostering long-term customer loyalty.

The operational plan outlines the nuts and bolts of your ride-sharing service. Stellar Business Plans collaborates with you to design a robust organizational structure, defining roles and responsibilities for seamless operations. We focus on technology and infrastructure requirements, ensuring your ride-sharing platform is built for scalability. Additionally, our expertise in supply-demand management will keep your service efficient, even during peak hours.

Investors look for a competent and experienced management team. Stellar Business Plans helps you craft detailed profiles of key team members, highlighting their expertise and qualifications. A well-structured organizational chart ensures clear communication and efficient decision-making. Our emphasis on strong leadership and industry expertise boosts investor confidence in your venture’s success.

Financial projections offer a glimpse into your venture’s financial future. At Stellar Business Plans, we believe in realistic projections backed by data and industry benchmarks. Our consultants create comprehensive revenue forecasts, expense projections, and profit margins. Transparent assumptions and methodologies instill trust and credibility among potential investors.

Identifying the startup costs and exploring funding options are essential steps in your business plan. Stellar Business Plans assists you in determining initial investment requirements and evaluating funding options. We strategize funding approaches, such as venture capital, loans, or bootstrapping, tailored to your specific needs. With a well-structured funding plan, your ride-sharing venture will be financially poised for success.

Every venture faces risks, but having a solid risk analysis and mitigation strategy sets you apart. Stellar Business Plans conducts a comprehensive risk assessment, identifying potential challenges in your ride-sharing business. We provide actionable risk mitigation strategies to minimize negative impacts. Moreover, our expertise in compliance ensures your business adheres to legal and regulatory requirements.

Creating an Uber business plan is a complex yet rewarding process. Stellar Business Plans, your trusted startup consultant, is dedicated to helping you develop a winning business plan that captivates investors and lays the groundwork for your successful ride-sharing venture. With our structured approach and in-depth industry knowledge, you’ll be well-equipped to steer your business towards growth and prosperity.

If you’re ready to take the leap into the dynamic world of ride-sharing, turn to Stellar Business Plans for expert guidance. Our team of experienced consultants is committed to shaping your business vision into reality. Visit our website (www.stellarbusinessplans.com) to explore our services and schedule a consultation today.

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Business Plan Template for Uber

• Great for beginners
• Ready-to-use, fully customizable Subcategory
• Get started in seconds

Thinking about starting your own ride-sharing service, like Uber? We know that crafting a comprehensive business plan can be a daunting task. That's why ClickUp's Business Plan Template for Uber is here to guide you every step of the way!

With our template, you'll be able to:

• Conduct thorough market analysis to identify opportunities and target customers
• Develop a competitive strategy to differentiate your service and stand out from the crowd
• Create detailed financial projections that showcase the profitability and sustainability of your business
• Outline the operational setup, including fleet management, driver recruitment, and customer support

Don't let the complexity of starting a ride-sharing service hold you back. Use ClickUp's Business Plan Template for Uber and get ready to revolutionize the transportation industry. Start planning your path to success today!

Business Plan Template for Uber Benefits

Creating a comprehensive business plan is crucial for any startup in the transportation industry, especially for those looking to launch a ride-sharing service like Uber. By using a business plan template specifically designed for this purpose, entrepreneurs can enjoy the following benefits:

• Streamlined process: The template provides a structured framework, saving time and effort in organizing the various components of the business plan.
• Investor attraction: A well-crafted business plan increases the likelihood of attracting investors by showcasing the potential profitability and growth of the venture.
• Strategic direction: The template prompts entrepreneurs to conduct a thorough market analysis and develop a competitive strategy, ensuring a strong foundation for their business.
• Financial projections: The template includes sections for financial projections, helping entrepreneurs accurately estimate costs, revenues, and profitability.
• Operational efficiency: By outlining the operational setup in the business plan, entrepreneurs can identify potential challenges and develop strategies to overcome them, improving overall efficiency.

Main Elements of Uber Business Plan Template

ClickUp's Business Plan Template for Uber is designed to help entrepreneurs and startups in the transportation industry create a compelling business plan to secure funding for their ride-sharing venture. Here are the main elements of this template:

• Custom Statuses: Keep track of the progress of each section of your business plan with statuses such as Complete, In Progress, Needs Revision, and To Do.
• Custom Fields: Use custom fields like Reference, Approved, and Section to add additional information and categorize different aspects of your business plan.
• Custom Views: Utilize different views like Topics, Status, Timeline, Business Plan, and Getting Started Guide to easily navigate and organize your business plan sections, track progress, and collaborate with team members.
• Financial Projections: Use ClickUp's built-in tables and calculations in the Business Plan view to create and analyze financial projections for your Uber-like ride-sharing service.
• Collaboration: Collaborate with team members, assign tasks, and set due dates to ensure everyone stays on track to complete the business plan on time.
• Integration: Easily integrate with other tools and services like Google Docs, Excel, or your CRM system to streamline your business plan creation process.

How To Use Business Plan Template for Uber

If you're looking to create a comprehensive business plan for your Uber-like service, follow these steps using the Business Plan Template in ClickUp:

1. Define your business concept and goals

Start by clearly defining your business concept and goals for your Uber-like service. What problem are you solving? How will your service be unique? Outline your target market, pricing model, and revenue projections. This step will help you set a strong foundation for your business plan.

Use Docs in ClickUp to document your business concept and goals in detail.

2. Conduct market research and analysis

To ensure the success of your Uber-like service, it's crucial to conduct thorough market research and analysis. Identify your target market, understand their needs and preferences, and analyze your competitors. This step will help you identify potential opportunities and challenges in the market.

Create custom fields in ClickUp to organize and track your market research findings and competitor analysis.

3. Develop your business strategy and operations plan

Next, develop a solid business strategy and operations plan for your Uber-like service. Outline your marketing and sales strategies, including how you will attract and retain customers. Define your service offerings, pricing structure, and how you will manage your fleet of drivers. Develop a financial plan with projected revenue, expenses, and profitability.

Use tasks in ClickUp to break down your business strategy and operations plan into actionable steps and assign them to team members.

4. Review and refine your business plan

Once you have completed your initial business plan, it's important to review and refine it. Seek feedback from mentors, advisors, or colleagues and incorporate their suggestions. Update your financial projections based on new information or changes in the market. Regularly review and refine your business plan to ensure it remains relevant and aligned with your business goals.

Set recurring tasks in ClickUp to review and refine your business plan at regular intervals and make any necessary updates.

By following these steps and utilizing the Business Plan Template in ClickUp, you'll be well on your way to creating a comprehensive and effective business plan for your Uber-like service.

Get Started with ClickUp’s Business Plan Template for Uber

Entrepreneurs and startups in the transportation industry looking to launch a ride-sharing service similar to Uber can use the Business Plan Template for Uber to outline their market analysis, competitive strategy, financial projections, and operational setup to attract investors and secure funding for their venture.

First, hit "Add Template" to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you'd like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a comprehensive business plan:

• Use the Topics View to organize your plan into different sections such as Executive Summary, Market Analysis, Financial Projections, and more.
• The Status View will help you track the progress of each section, whether it's Complete, In Progress, Needs Revision, or To Do.
• Utilize the Timeline View to set deadlines and milestones for each section of your business plan.
• The Business Plan View provides a comprehensive overview of your entire plan, allowing you to easily navigate and review the content.
• The Getting Started Guide View will provide step-by-step instructions on how to use the template effectively.

Customize your business plan template with the following custom fields:

• Use the Reference field to link supporting documents or resources to each section of your plan.
• The Approved field can be used to indicate which sections have been reviewed and approved by stakeholders.
• The Section field allows you to categorize each section of your plan for easy organization and filtering.

Update the statuses, custom fields, and views as you progress through your business plan to keep stakeholders informed and ensure maximum productivity.

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Uber Driver Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Transportation Industry » Taxi

Are you about starting an Uber driver management company? If YES, here is a complete sample Uber driver business plan template & FREE feasibility report.

Since the emergence of Uber and other e – hailing taxi services business, quite a lot of business opportunities have sprung up in the niche and interestingly, one of such business opportunities is to run an independent business that manages drivers and fleet of cars under Uber.

You can decide to just recruit drivers for Uber and make available cars for them to ride, or you can serve as a middle – man between Uber and potential drivers.

It is important to note that starting a standard Uber business with over a handful of cars and drivers also needs a significant investment capital, solid planning, and concentration to detail in order to keep your business profitable. You are also expected to have done your feasibility studies and market survey before committing your capital in the business.

A Sample Uber Driver Business Plan Template

1. industry overview.

Uber driver services companies are known as taxi e-hailing software app services company and the business is under the taxi e-hailing software app services industry. A taxi e-hailing software app company provides comfortable and private transportation via automobiles for passengers.

This taxi service is not operated on regular schedules or routes like the usual buses or car that usually pick several passengers along the road.

Uber Technologies Inc. is an American multinational transportation network company (TNC) offering services that include peer-to-peer ridesharing, ride service hailing, food delivery , and a bicycle-sharing system. The company is based in San Francisco and has operations in 785 metropolitan areas worldwide. Its platforms can be accessed via its websites and mobile apps.

A recent statistic released in 2019 shows that Uber is estimated to have 110 million worldwide users, a 69.0 percent market share in the united states for passenger transport, and a 25 percent market share for food delivery. Uber has been so prominent in the sharing economy that the changes in industries as a result of it have been referred to as uberisation, and many startups have described their products as “Uber for X”.

A good percentage of Uber drivers use their own cars even though drivers can rent or lease a car to drive with Uber. Uber offers car rental or leasing via Getaround, Hertz, and Fair, and Uber and BYD Auto have a partnership to provide leasing of electric cars to Uber drivers in Chicago and New York City.

In order to qualify as a driver under Uber, you must meet some basic requirements for age, health, car age and type, have a driver’s license and a smartphone or tablet, and must pass a background check. In many cities, vehicles used by Uber drivers must pass annual safety inspections and/or must have an Uber emblem posted in the passenger window. Some cities also require Uber drivers to have a business license.

Uber drivers are considered independent contractors and not employees, though this has been the subject of lawsuits in several jurisdictions. Before drivers accept a ride, the app tells them if the ride will take more than 45 minutes. Uber has invested significantly in mapping technology.

The Uber driver app includes accommodations for hearing-impaired drivers. Drivers in the United States who open a checking account at GoBank by Green Dot receive a debit card that provides cash back for purchases at Exxon, Walmart, Sprint, Jiffy Lube, and Advance Auto Parts.

To verify identity and prevent drivers’ accounts from being compromised, a mechanism called “Real-Time ID Check” requires some drivers to occasionally take selfies when logging on to Uber.

The bottom line is that Uber is open to partnership with an independent company that can help them extend their market – share in the taxi e-hailing software app industry and you can leverage on this to start your own Uber taxi driver business in the United States of America.

2. Executive Summary

Alpha Plus® Uber Drivers, Inc. is a licensed and registered taxi e – hailing software app company that intends to manage drivers under Uber. We will be based in Miami Beach, Florida – United States of America and we will have active presence in other cities like Green acres City, Miami, Jacksonville, Clearwater, Tampa, Fort Lauderdale, North Miami, West Palm Beach, Palm Harbor, Deltona, Orlando, Palm Bay and Panama City et al.

We chose to operate in these cities because we know that our services will be in high demand due to the demographic composition of Florida. We are well trained and equipped with some of the finest taxi cab drivers and comfortable cars to service our clients irrespective of their social and financial status.

Our services will involve managing professional drivers and fleet of cars under Uber. Our aim is to offer only the above stated services, but we will not close our doors to diversification (additional services) as long as it does not affect our core services.

At Alpha Plus® Uber Drivers, Inc. we are passionate in the pursuit of excellence and financial success with uncompromising services and integrity which is why we have decided to start our own Uber driver service business. We are quite optimistic that our values and quality of service offering will help us drive Alpha Plus® Uber Drivers, Inc. to enviable heights.

We will be dedicated to establishing good business relationships with our clients giving them value for their money and reasons for them to hire our services over and over again. We are quite aware that in order to become the number one choice in our city, we must continue to deliver quality and highly reliable services.

We are open to the use of latest technology in the taxi e-hailing software app services line of business. No doubt our excellent customer service and the quality of services we offer will position us to always welcome repeated customers.

Our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

Alpha Plus® Uber Drivers, Inc. is owned and managed by Wilson Garry and his friend and business partner Allen Rooney.

They both graduated from University of California and are equipped with the required qualifications and experience to grow Alpha Plus® Uber Drivers, Inc. to favorable compete with leaders in the Taxi e-hailing software app services industry.

3. Our Products and Services

Alpha Plus® Uber Drivers, Inc. is a standard Uber driver company that is positioned to make profit and favorable compete with leaders in the industry and we are going to do all that is permitted by the law of the United States of America to achieve our business aims and ambition. Our services offerings are listed below;

• Recruiting, training and providing drivers for partners under Uber
• Managing drivers and fleet of cars for partners under Uber

4. Our Mission and Vision Statement

• Our vision is to become the number one Uber driver company in the whole of Florida with active presence in key cities all around the State of Florida.
• Our mission as a standard Uber driver company is to develop a highly successful, profitable business which provides reliable drivers and cars in our city and to become the standard for an ideal taxi e-hailing business not only in the State of Florida but also throughout the United States of America.

Our Business Structure

We are quite aware that the success of any business lies in the foundation on which the business is built on, which is why we have decided to build our taxi e-hailing software app company on the right business foundation.

As a matter of fact, we are set to build an Uber driver services company that will be the standard for the industry in the United States of America. We want to build a dedicated workforce that will ensure that our customers and partners are satisfied and they get value for their money.

We aware that it takes a business with the right employees and structures to achieve all what we have set to achieve, which is why we will be putting structures and processes in place that will help us deliver excellent services and run the business on autopilot.

With the wide range of our service offerings, we are expected to employ more than it is required to run a conventional Uber driver business.

Definitely, we will have various employees (full – time and contract staff) to man the various service offerings of Alpha Plus® Uber Drivers, Inc. Alpha Plus® Uber Drivers, Inc. will employ professionals and highly skilled people to occupy the following position;

• Chief Executive Officer

IT Specialist

Admin and HR Manager

Marketing and Sales Executive

Professional Drivers

• Customer Care Executive / Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Office:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results and developing incentives
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Managing our software and backend
• Responsible for installation, repair and maintenance of GPS car tracking device for the organization
• Responsible for writing and presenting reports, proposals, applications and contracts
• In charge of choosing the GPC car tracker components and software to be used and specifying the requirements for the project
• Adapting plans according to circumstances and resolving any problems that may arise during GPS car tracker installation and monitoring
• Monitor all our taxi that are plying different routes
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Design job descriptions with KPI to drive performance management for clients
• Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defining job positions for recruitment and managing interviewing process
• Carrying out induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversee the smooth running of the daily office activities.
• Identify, prioritize, and reach out to new partners, and business opportunities et al
• Identifies potential partners; follows up on development leads and contacts
• Writing winning proposal documents, negotiate fees and rates in line with company policy
• Responsible for handling business research, marker surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Document all customer contact and information
• Represent the company in strategic meetings
• Help increase sales and growth for the company
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Create reports from the information concerning the financial transactions recorded by the bookkeeper
• Prepare the income statement and balance sheet using the trial balance and ledgers prepared by the bookkeeper.
• Provides managements with financial analyses, development budgets, and accounting reports
• Responsible for financial forecasting and risks analysis.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company
• Serve as a professional driver for the organization by driving cars as assigned by the management
• Maintain a logbook of their driving activities to ensure compliance with federal regulations governing the rest and work periods for operators.
• Keep a record of vehicle inspections and make sure the cab is equipped with safety equipment
• Inspect vehicles for mechanical items and safety issues and perform preventative maintenance
• Comply with taxi driving rules and regulations as well as with company policies and procedures
• Report defects, accidents or violations

Client Service Executive/Front Desk Officer

• Welcomes guests and clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the manager in an effective and timely manner
• Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients
• Receives parcels / documents for the company
• Distribute mails in the organization
• Handles any other duties as assigned by the line manager

6. SWOT Analysis

Taxi e-hailing software app business cum Uber driver business is one of the many businesses that can easily generate sales with little stress. We are building a standard Uber driver business with plans to sell our franchise all across the United States of America and Canada which is why we have decided to subject our business idea (company) to SWOT Analysis.

Ordinarily we can successfully run a normal Uber services business without the stress of writing a detailed business plan, but because we intend becoming one of the leaders in the line of business we want to establish, we don’t have any option other than to follow due process.

We hired the services of Lardon Maxwell, an expert HR and Business consultant with bias in disruptive startups to help us conduct SWOT analysis for our company and she did a pretty job for us. Here is a of the result we got from the SWOT analysis that was conducted on behalf of Alpha Plus® Uber Drivers, Inc.;

The strategic locations we intend covering, the Business model we will be operating on, access to a pool of willing partners, ease of payment, wide range of highly reliable and comfortable cars, highly trained and courteous drivers and of course our excellent customer service culture will definitely count as a strong strength for Alpha Plus® Uber Drivers, Inc.

A major weakness that may count against us is the fact that for now, we don’t have the financial capacity and business structure to compete with Uber hence the need for us to work with them as an independent partner.

• Opportunities:

The fact that we are launching out in the heart of Miami – Florida, provides us with unlimited opportunities to market our services to a large number of professional drivers, business partners, corporate organizations, travel and tours agencies, hotels, government organizations, households et al.

We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they patronize our services; we are well positioned to take on the opportunities that will come our way.

A major threat that we are going to be confronted with is that as an independent business whose services is dependent on Uber, we might not have a say on how they run their business and they may decide to release policies that may adversely affect our business.

7. MARKET ANALYSIS

• Market Trends

The market for luxury services such as taxi and limousine services is driven by the growth of the economy and the increase in consumer spending – in essence, as the general economy of a country grows, more people will have enough financial resources to patronize luxury services such as making use of taxi cum Uber as against making use of public buses, and trains et al.

Besides, revenue generated by an Uber services company is driven by business and leisure travel. No doubt, the profitability of operators in this industry depends on good marketing and networking. Small taxi cab companies can effectively compete with large ones because there are few economies of scale in this line of business.

Research shows that the taxi cab and limousine services industry in the US is fragmented: the top 50 companies account for less than 35 percent of the total revenue generated in the industry.

Lastly, technology has indeed played a major role in this industry; especially in cutting cost and enforcing safety and monitoring measures. GPS car tracking device readily comes to mind. There is hardly any Uber services company that does not have GPS car tracker installed on all their cabs. It helps them in monitoring their fleets, drivers and also in planning and budgeting.

8. Our Target Market

Before choosing a location to launch our Uber services company, we conducted our feasibility studies and market survey and we were able to identify those who will benefit greatly from our service. Those who will benefit from our service offering are grouped into three and they are;

• Investors / partners who are interested in investing in Uber by making available fleet of cars to be managed by a company like ours
• Professional drivers who want to drive under Uber but don’t have their own cars
• Everyone who has the financial capacity to make use of taxi cabs / Uber.

Our competitive advantage

Taxi cab and limousine services business is an easy to set up business especially if you have the finance to acquire comfortable cars, attract drivers and the ability to run and manage a business. It means that the possibility of Uber driver businesses springing up where our company is located is high.

We are aware of this that is why we decided to come up with a business concept that will position us to become the leader in Miami – Florida.

We can confidently say that the strategic locations we intend covering, the Business model we will be operating on, access to pool of partners and investors, ease of payment, wide range of highly reliable and comfortable cars, highly trained and courteous drivers and of course our excellent customer service culture will definitely serve as competitive advantage for Alpha Plus® Uber Drivers, Inc.

For the time being, Alpha Plus® Uber Drivers, Inc. has no real competitors that can compete with the quality of services we offer. Our customer service will be customized to meet the needs of all our customers.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups Uber services businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Alpha Plus® Uber Drivers, Inc. is established with the aim of maximizing profits in the industry and we are going to ensure that we do all it takes to attract clients on a regular basis. We will ensure that we leverage on our strength and the opportunities available to us in the U.S. market to generate enough income that will help us drive the business to stability.

We will explore every available sources of income in the taxi e-hailing software apps industry. Below are the sources we intend exploring to generate income for Alpha Plus® Uber Drivers, Inc.;

10. Sales Forecast

One thing is certain, there would always be investors and drivers who would need the services of Uber companies. We are well positioned to take on the available market in Miami – Florida and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six months of operation and grow our Uber driver business and our clientele base.

We have been able to examine the taxi e-hailing services software apps market, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. Below are the sales projections for Alpha Plus® Uber Drivers, Inc. it is based on the location of our business and of course the wide range of related services that we will be offering;

• First Fiscal Year: $240,000
• Second Fiscal Year: $450,000
• Third Fiscal Year: $950,000

N.B : This projection was done based on what is obtainable in the taxi e-hailing software apps industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering the same services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

The marketing strategy for Alpha Plus® Uber Drivers, Inc. is going to be driven by good returns on investment (ROI) for our partners, excellent customer service, honesty and quality service delivery. We will ensure that we build a loyal customer base.

We want to drive sales via the output of our jobs and via referral from our satisfied customers. We are quite aware of how satisfied customers and investors drive business growth especially businesses like Uber driver services. Alpha Plus® Uber Drivers, Inc. is strategically located and we are going to maximize the opportunities that are available which is why we spent more to locate the business in a location that will be visible to our target market.

Our sales and marketing team will be recruited based on their experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of Alpha Plus® Uber Drivers, Inc.

Our goal is to grow Alpha Plus® Uber Drivers, Inc. to become the leading Uber driver company in Miami – Florida which is why we have mapped out strategies that will help us take advantage of the available market and grow to become a major force to reckon with in the taxi e-hailing software apps industry. Alpha Plus® Uber Drivers, Inc. is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our Uber driver services business by sending introductory letters alongside our brochure to corporate organizations, travel and tour agencies, hotels, households and key stakeholders in all across Miami, Green acres City, Miami, Jacksonville, Clearwater, Tampa, Fort Lauderdale, North Miami, West Palm Beach, Palm Harbor, Deltona, Orlando, Palm Bay and Panama City et al
• Print out fliers and business cards and strategically drop them in offices, car parks, libraries, public facilities and train stations et al.
• Use friends and family to spread word about our business
• Post information about our company and the services we offer on bulletin boards in places like car parks, schools, libraries, and local coffee shops et al
• Place a small or classified advertisement in the newspaper, or local publication about our company and the services we offer
• Leverage on referral networks such as agencies that will attract drivers and partners who would need our customized services
• Advertise our Uber driver services company in relevant magazines, newspapers, TV, and radio stations.
• Attend relevant automobile expos, seminars, and business fairs et al to market our services
• Engage in direct marketing approach
• Encourage the use of Word of mouth marketing from loyal and satisfied clients
• Join local chambers of commerce and industry to market our services and attract partners.

11. Publicity and Advertising Strategy

Alpha Plus® Uber Drivers, Inc. is set to establish a standard for Uber businesses in Miami – Florida and throughout the United States which is why we will adopt and apply best practices to promote our business. Good enough, there is no hard and fast rule on how to advertise or promote an Uber driver services business.

The challenge is that most startup companies do not have the required money to pump into publicity and advertising. Here are the platforms we intend leveraging on to promote and advertise Alpha Plus® Uber Drivers, Inc.;

• Encourage our loyal customers (partners and drivers) to help us use Word of Mouth mode of advertisement (referrals)
• Advertise our business in relevant magazines, local newspaper, local TV and radio stations
• Promote our business online via our official website
• List our business on local directories (yellow pages)
• Sponsor relevant community programs
• Leverage on the internet and social media platforms like; Instagram, Facebook, LinkedIn, twitter, et al to promote our brand
• Install our Billboards in strategic locations in and around Florida
• Direct coupon mailing approach
• Distribute our fliers and handbills in target areas in and around Miami – Florida.
• Advertise our company in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members and drivers wear our branded shirts and all our taxis are branded with our company logo

12. Our Pricing Strategy

Firstly, we don’t have the capacity to determine the price for this business since we are an independent partner with Uber; they are in the position to determine the price and the commission to pay per trip.

Secondly, since we will be managing a fleet of cars under Uber, we will ensure that we abide by the standard price range as regards leasing of cars over a period of time for our drivers who chose the lease option. For those who just want to drive under our scheme, we will pay them 40 percent of the earnings the car generates per day.

• Payment Options

The payment policy adopted by Alpha Plus® Uber Drivers, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Alpha Plus® Uber Drivers, Inc. will make available to her clients and partners;

• Payment via bank transfer
• Payment with cash
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our clients and partners make payment without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients and partners who may want to deposit cash or make online transfer for our services.

13. Startup Expenditure (Budget)

From our market survey and feasibility studies, we have been able to come up with a detailed budget of establishing a standard Uber driver services company in Miami – Florida. These are the key areas where we will spend our startup capital on;

• The Total Fee for Registering the Business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits – $1,500.
• Marketing promotion expenses (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• Cost for hiring Business Consultant – $2,000.
• Insurance (general liability, comprehensive car insurance, workers’ compensation and property casualty) coverage at a total premium – $30,800.
• The cost of accounting software, CRM software and Payroll Software – $3,000
• The cost for leasing standard office facility with enough parking- $100,000.
• The cost for facility remodeling – $10,000.
• Other start-up expenses including stationery – $1000
• Amount needed for phone and utility deposits – $3,500
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
• The cost for Start-up inventory (fueling, car tracking devices and accessories) – $50,000
• The total cost for store equipment (cash register, security, ventilation, signage) – $13,750
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Credit card machine, POS, tables and chairs et al): $4,000.
• The cost of Launching a Website: $600
• The total cost for financing the acquisition of the first set of Uber – spec cars – $500,000
• The cost for our grand opening party: $15,000
• Miscellaneous: $10,000

We would need an estimate of $750,000 to successfully launch our Uber driver business in Miami – Florida.

Generating Funds/Startup Capital for Alpha Plus® Uber Drivers, Inc.

Alpha Plus® Uber Drivers, Inc. is a business that will be owned and managed by Wilson Garry and his friend and business partner Allen Rooney. They are the initial financiers of the business which is why they decided to restrict the sourcing of the startup capital for the business to just three major sources. These are the areas we intend generating our startup capital;

• Generate part of the startup capital from personal savings and sale of stocks
• Generate part of the startup capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $200,000 (Personal savings $150,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $550,000 from the bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

One of our major goals of starting Alpha Plus® Uber Drivers, Inc. is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to offer give our drivers and partners more than they can get elsewhere in terms of earnings and return on investment (ROI).

We are well prepared to survive on a low-level profit margin for a short period of time. Alpha Plus® Uber Drivers, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of.

Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of ten years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check:>Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Acquiring facility with enough parking lots and remodeling the facility: In Progress
• Acquiring of cars and limousines: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Printing of Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of office furniture and appliances, software apps and IT gadgets : In progress
• Creating Official Website for the Company: Completed
• Creating Awareness for the business both online and in the neighborhood: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Establishing business relationship with car dealership shops, Uber Technologies Inc., and other key stakeholders in the industry et al: In Progress

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Uber business model explained: from start to finish.

By  Nitin Lahoti   In  Blog   Posted  January 2, 2019

What Is Uber’s Business Model? How Uber Works? How Does Uber Make Money? What Is Uber’s Business Strategy? Why Is Uber so Successful?

These are some of the major questions any budding entrepreneur in the on-demand startup space would be curious about, before working on his/her own “Uber for X” business model.

And, rightly so.

Uber’s business model has turned out to be so successful and popular that it has fuelled a new startup economy, the “on-demand economy”.

Having a deeper understanding of Uber’s on-demand business model can play a pivotal role in modeling your own on-demand startup business idea.

As a leading on-demand startup technology development partner, we want to share this knowledge with you through this comprehensive blog post.

Uber Basics – Facts, Figures, Founders & Fundings

Before drilling down into “Uber’s business model” or “How Uber makes money?”, let us gain knowledge about some basics and interesting facts about Uber – from inception to being a multi-billion dollar startup.

Some Trivia

Did you know that Uber was initially called as UberCab?

Originally, the app only had the option to hail a black luxury car.

Founders – Garrett Camp, Oscar Salazar, Travis Kalanick

Founding Year – March 2009

Headquarters – San Francisco Bay Area, U.S.A

Legal Name – Uber Technologies Inc. (Crunchbase)

Total Funding – $24.2B (In 22 funding rounds as of Oct 2018, Crunchbase )

Major Investors – SoftBank Vision Fund, Tencent Holdings, Toyota Motor Corporation, and others.

Current Valuation – $120B (Source – Bloomberg )

Uber’s Business Model – How Uber Works?

Uber is no longer just the on-demand cab hailing service we used to know. It has dipped its toes into other territories as well – from Uber Eats (on-demand food delivery) to Uber Freight (on-demand trucking).

For the matter of simplicity, in this blog, we will focus on Uber’s core business of ridesharing – its business model and how it makes money?

To put it in simple words,

Uber works as a digital aggregator app platform, connecting passengers who need a ride from point A to point B with drivers that are willing to serve them.

“ Passengers ” generate the demand, “ Drivers ” supply the demand and “ Uber ” acts as the marketplace/facilitator to make this all happen seamlessly on a mobile platform.

Kool, right?

Through its model, Uber has been able to generate strong value propositions for both passengers and drivers to get onboard on its platform and create disruption in the taxi/cab industry.

Uber’s Value Proposition for Passengers

• On-demand cab bookings (Convenient)
• Real-time tracking
• Accurate ETAs
• Cashless rides
• Lower wait time for a ride
• Upfront pricing
• Multiple ride options

Uber’s Value Propositions for Drivers

• Flexibility to drive on their own terms
• Better income
• Lower idle time to get new rides
• Training sessions
• Assistance in getting vehicle loans
• Better trip allocation

Uber’s Business Model Canvas – A Visual Snapshot

Click to Enlarge Image

Digging Deep Into Uber’s Revenue Sources – How Uber Makes Money?

At a high level, Uber makes money by taking a cut on each ride (shared or individual) from the drivers. However, as we do a detailed analysis we will found that Uber’s revenue model is more complex than just trip commissions.

Trip Commissions

Uber provides the drivers on its platform (also called as partners) with a robust supply of ride requests to accept, fulfill, and make income. While making a booking, the passenger pays Uber for the ride through the app. Uber then transfers the payment to the partner’s account after taking some amount of commission for doing the job of a broker (digital broker if you want to say so).

The commission rates may vary from 15-30 % depending on the market.

Surge Pricing

Dynamic pricing/ surge pricing is a novel concept that has been popularized by Uber and being adopted in other verticals as well, such as food delivery.

Whenever there is a higher demand for cabs than what can be served at that moment (for example, at the airport after a flight lands), the fare goes up based on a surge price calculation algorithm.

Some drivers move to the surge region to earn extra (increases supply) and some passengers opt to wait to get a ride (reduces demand). This way Uber is able to manage the demand-supply mismatch situation better.

Drivers make more money, Uber makes more money and customers spend more money (but get urgent rides).

Premium Rides

Uber offers multiple ride options, from affordable hatchbacks to luxury sedans and SUVs. The profit margin for premium rides are much higher and helps Uber mint more money.

Cancellation Fee

If a passenger cancels a ride after a certain time-frame, say five minutes, he/she is charged a cancellation fee.

Leasing to Drivers

Uber runs a vehicle leasing program in many of its target countries to help new drivers get onboard faster. Drivers have to pay an upfront security deposit for the vehicle and payments are automatically deducted on a weekly basis from the driver’s earnings.

Brand Partnerships/Advertising

Uber is a very popular app with millions of active users. This makes it a good option for brands to do promotions. Its current app interface pushes a feed style layout for intuitive content consumption. Over the period, it may go on to become a strong revenue source by becoming a channel for sponsored content.

Expanding Rapidly With New Business Verticals

As mentioned earlier above, Uber is now much more than just a ridesharing company. It is leveraging it’s underlying technology for cab bookings, like, optimal driver allocation, to new use cases as well.

These new businesses that Uber is building side-by-side have tremendous potential to generate revenue and fuel Uber’s grand ambitions.

Uber is betting big on on-demand food delivery and why not. It’s a logical step for Uber to tap into this enormous market as it aligns with its ridesharing business and helps it utilize its large fleet of drivers. Uber Eats was launched as a separate app in 2016 and is growing in popularity at a rapid rate.

Uber Freight

Uber Freight is basically Uber for trucks. Uber launched its own on-demand trucking app in 2017 with the core idea of seamlessly matching shippers with carriers. If Uber can execute on its strategy to become the freight matching platform of choice, the revenue opportunities are also big.

Key Takeaways for Budding Entrepreneurs From Uber’s Business Model Analysis

Uber got a lot right in its journey towards becoming a pioneer in the on-demand industry today. It has seen its fair share of challenges over the period and been able to maneuver through most of them successfully.

It is a great testament of a tech startup that achieved success with a novel business model and smart execution.

Interesting Read: How to Build an App Like Uber?

Tech entrepreneurs and startups can learn a lot from studying Uber’s business case study. We have tried to make the job easy by putting down a list of key takeaways/ tips from analyzing Uber’s massive success.

Let’s check them out below.

Build Solutions for Real-world Problems

This is somewhat obvious but still needs to be mentioned first. You as an entrepreneur should identify real problems and figure out how technology can be leveraged to solve it, just like Uber used mobile technology to transform on-demand transportation.

Keep Innovating

Uber doesn’t rest on its laurels of being the first prominent rideshare app. Its founders understood really well that the competition will grow over time and they can only stay ahead through continuous product iterations. They keep adding new features to their passenger and driver apps, invest in new technologies and more.

Shoot for Scalability

Building a scalable business model is critical if you are to sustain your startup in the long run. Uber has built its platform in such a way that it is easy for it to expand to new markets and serve multiple users simultaneously with confidence.

Keep Overhead Costs Low

Run a lean business model that doesn’t require large infrastructural investments. Also, for building a tech startup, a skilled workforce is very crucial. This also adds up to your cost overheads in terms of high salary payments. One effective way to stay lean during the initial stages of your product development is by partnering with a third-party technology development company to build the MVP and overtime do in-house hiring.

Wrapping Up!!

The proliferation of the on-demand industry owes a lot to Uber and rightfully so. Uber’s success in many ways started a chain reaction with hundreds of on-demand/ Uber for “X” startups been launched after that and hopefully many more to come.

Specifically, in the on-demand transportation and logistics industry, the effect has been profound. We hope that our analysis of Uber’s business model will become a useful resource for upcoming on-demand startups.

Disclaimer : The information mentioned in this blog is based on the author’s own understanding of Uber’s business model. The facts and figures have been obtained from online research with appropriate credits given wherever required. Please use the information at your own discretion with no liability on the author or the firm.

Author's Bio

Nitin Lahoti is the Co-Founder and Director at Mobisoft Infotech . He has 15 years of experience in Design, Business Development and Startups. His expertise is in Product Ideation, UX/UI design, Startup consulting and mentoring. He prefers business readings and loves traveling.

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How to write a business plan for an Uber cab?

Creating a business plan for an Uber cab is an essential process for any entrepreneur. It serves as a roadmap that outlines the necessary steps to be taken to start or grow the business, the resources required, and the anticipated financial outcomes. It should be crafted with method and confidence.

This guide is designed to provide you with the tools and knowledge necessary for creating an Uber cab business plan, covering why it is so important both when starting up and running an established business, what should be included in your plan, how it should be structured, what tools should be used to save time and avoid errors, and other helpful tips.

We have a lot to cover, so let's get to it!

In this guide:

Why write a business plan for an Uber cab?

• What information is needed to create a business plan for an Uber cab?
• What goes in the financial forecast for an Uber cab?
• What goes in the written part of an Uber cab business plan?
• What tool can I use to write my Uber cab business plan?

Having a clear understanding of why you want to write a business plan for your Uber cab will make it simpler for you to grasp the rationale behind its structure and content. So before delving into the plan's actual details, let's take a moment to remind ourselves of the primary reasons why you'd want to create an Uber cab business plan.

To have a clear roadmap to grow the business

Running a small business is tough! Economic cycles bring growth and recessions, while the business landscape is ever-changing with new technologies, regulations, competitors, and consumer behaviours emerging constantly.

In such a dynamic context, operating a business without a clear roadmap is akin to driving blindfolded: it's risky, to say the least. That's why crafting a business plan for your Uber cab is vital to establish a successful and sustainable venture.

To create an effective business plan, you'll need to assess your current position (if you're already in business) and define where you want the business to be in the next three to five years.

Once you have a clear destination for your Uber cab, you'll have to:

• Identify the necessary resources (human, equipment, and capital) needed to reach your goals,
• Determine the pace at which the business needs to progress to meet its objectives as scheduled,
• Recognize and address the potential risks you may encounter along the way.

Engaging in this process regularly proves advantageous for both startups and established companies. It empowers you to make informed decisions about resource allocation, ensuring the long-term success of your business.

To anticipate future cash flows

Regularly comparing your actual financial performance to the projections in the financial forecast of your Uber cab's business plan gives you the ability to monitor your business's financial health and make necessary adjustments as needed.

This practice allows you to detect potential financial issues, such as unexpected cash shortfalls before they escalate into major problems. Giving you time to find additional financing or put in place corrective measures.

Additionally, it helps you identify growth opportunities, like excess cash flow that could be allocated to launch new products and services or expand into new markets.

Staying on track with these regular comparisons enables you to make well-informed decisions about the amount of financing your business might require, or the excess cash flow you can expect to generate from your main business activities.

To secure financing

A detailed business plan becomes a crucial tool when seeking financing from banks or investors for your Uber cab.

Investing and lending to small businesses are very risky activities given how fragile they are. Therefore, financiers have to take extra precautions before putting their capital at risk.

At a minimum, financiers will want to ensure that you have a clear roadmap and a solid understanding of your future cash flows (like we just explained above). But they will also want to ensure that your business plan fits the risk/reward profile they seek.

This will off-course vary from bank to bank and investor to investor, but as a rule of thumb. Banks will want to see a conservative financial management style (low risk), and they will use the information in your business plan to assess your borrowing capacity — the level of debt they think your business can comfortably handle — and your ability to repay the loan. This evaluation will determine whether they'll provide credit to your Uber cab and the terms of the agreement.

Whereas investors will carefully analyze your business plan to gauge the potential return on their investment. Their focus lies on evidence indicating your Uber cab's potential for high growth, profitability, and consistent cash flow generation over time.

Now that you recognize the importance of creating a business plan for your Uber cab, let's explore what information is required to create a compelling plan.

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Information needed to create a business plan for an Uber cab

Drafting an Uber cab business plan requires research so that you can project sales, investments and cost accurately in your financial forecast, and convince the reader that there is a viable commercial opportunity to be seized.

Below, we'll focus on three critical pieces of information you should gather before starting to write your plan.

Carrying out market research for an Uber cab

Carrying out market research before writing a business plan for an Uber cab is essential to ensure that the financial projections are accurate and realistic.

Market research helps you gain insight into your target customer base, competitors, pricing strategies and other key factors which can have an impact on the commercial success of your business.

In particular, it is useful in forecasting revenue as it provides valuable data regarding potential customers’ spending habits and preferences.

You may discover that Uber cab users are more inclined to book rides for longer distances than they did previously, for example.

This information can then be used to create more accurate financial projections which will help investors make informed decisions about investing in your Uber cab.

Developing the marketing plan for an Uber cab

Before delving into your Uber cab business plan, it's imperative to budget for sales and marketing expenses.

To achieve this, a comprehensive sales and marketing plan is essential. This plan should provide an accurate projection of the necessary actions to acquire and retain customers.

Additionally, it will outline the required workforce to carry out these initiatives and the corresponding budget for promotions, advertising, and other marketing endeavours.

By budgeting accordingly, you can ensure that the right resources are allocated to these vital activities, aligning them with the sales and growth objectives outlined in your business plan.

The staffing and equipment needs of an Uber cab

As you embark on starting or expanding your Uber cab, having a clear plan for recruitment and capital expenditures (investment in equipment and real estate) is essential for ensuring your business's success.

Both the recruitment and investment plans must align with the timing and level of growth projected in your forecast, and they require appropriate funding.

An Uber cab might incur staffing costs such as driver wages, petrol expenses, vehicle insurance, vehicle maintenance, taxes, and other operational costs. It might also incur costs related to the equipment and technology used to operate the business, such as the purchase of a smartphone and a GPS tracking system.

To create a realistic financial forecast, you also need to consider other operating expenses associated with the day-to-day running of your business, such as insurance and bookkeeping.

With all the necessary information at hand, you are ready to begin crafting your business plan and developing your financial forecast.

What goes into your Uber cab's financial forecast?

The objective of the financial forecast of your Uber cab's business plan is to show the growth, profitability, funding requirements, and cash generation potential of your business over the next 3 to 5 years.

The four key outputs of a financial forecast for an Uber cab are:

• The profit and loss (P&L) statement ,
• The projected balance sheet ,
• The cash flow forecast ,
• And the sources and uses table .

Let's look at each of these in a bit more detail.

The projected P&L statement

The projected P&L statement for an Uber cab shows how much revenue and profit your business is expected to make in the future.

A healthy Uber cab's P&L statement should show:

• Sales growing at (minimum) or above (better) inflation
• Stable (minimum) or expanding (better) profit margins
• A healthy level of net profitability

This will of course depend on the stage of your business: numbers for a startup will look different than for an established Uber cab.

The forecasted balance sheet of your Uber cab

The projected balance sheet of your Uber cab will enable the reader of your business plan to assess the overall financial health of your business.

It shows three elements: assets, liabilities and equity:

• Assets: are productive resources owned by the business, such as equipment, cash, and accounts receivable (money owed by clients).
• Liabilities: are debts owed to creditors, lenders, and other entities, such as accounts payable (money owed to suppliers).
• Equity: includes the sums invested by the shareholders or business owners and the profits and losses accumulated by the business to date (which are called retained earnings). It is a proxy for the value of the owner's stake in the business.

Analysing your Uber cab projected balance sheet provides an understanding of your Uber cab's working capital structure, investment and financing policies.

In particular, the readers of your plan can compare the level of financial debt on the balance sheet to the equity value to measure the level of financial risk (equity doesn't need to be reimbursed, while financial debt must be repaid, making it riskier).

They can also use your balance sheet to assess your Uber cab's liquidity and solvency:

• A liquidity analysis: focuses on whether or not your business has sufficient cash and short-term assets to cover its liabilities due in the next 12 months.
• A solvency analysis: takes and longer view to assess whether or not your business has the capacity to repay its debts over the medium-term.

The cash flow forecast

A projected cash flow statement for an Uber cab is used to show how much cash the business is generating or consuming.

The cash flow forecast is usually organized by nature to show three key metrics:

• The operating cash flow: do the core business activities generate or consume cash?
• The investing cash flow: how much is the business investing in long-term assets (this is usually compared to the level of fixed assets on the balance sheet to assess whether the business is regularly maintaining and renewing its equipment)?
• The financing cash flow: is the business raising new financing or repaying financiers (debt repayment, dividends)?

As we discussed earlier, cash is king and keeping an eye on future cash flows an imperative for running a successful business. Therefore, you can expect the reader of your Uber cab business plan to pay close attention to your cash flow forecast.

Also, note that it is customary to provide both yearly and monthly cash flow forecasts in a business plan - so that the reader can analyze seasonal variation and ensure the Uber cab is appropriately funded.

The initial financing plan

The initial financing plan - also called a sources and uses table - is an important tool when starting an Uber cab.

It shows where the money needed to set up the business will come from (sources) and how it will be allocated (uses).

Having this table helps understand what costs are involved in setting up the Uber cab, how the risks are distributed between the shareholders and the lenders, and what will be the starting cash position (which needs to be sufficient to sustain operations until the business breaks even).

Now that the financial forecast of an Uber cab business plan is understood, let's focus on what goes into the written part of the plan.

Need inspiration for your business plan?

The Business Plan Shop has dozens of business plan templates that you can use to get a clear idea of what a complete business plan looks like.

The written part of an Uber cab business plan

The written part of an Uber cab business plan is composed of 7 main sections:

• The executive summary
• The presentation of the company
• The products and services
• The market analysis
• The strategy
• The operations
• The financial plan

Throughout these sections, you will seek to provide the reader with the details and context needed for them to form a view on whether or not your business plan is achievable and your forecast a realistic possibility.

Let's go through the content of each section in more detail!

1. The executive summary

The executive summary, the first section of your Uber cab's business plan, serves as an inviting snapshot of your entire plan, leaving readers eager to know more about your business.

To compose an effective executive summary, start with a concise introduction of your business, covering its name, concept, location, history, and unique aspects. Share insights about the services or products you intend to offer and your target customer base.

Subsequently, provide an overview of your Uber cab's addressable market, highlighting current trends and potential growth opportunities.

Then, present a summary of critical financial figures, such as projected revenues, profits, and cash flows.

You should then include a summary of your key financial figures such as projected revenues, profits, and cash flows.

Lastly, address any funding needs in the "ask" section of your executive summary.

2. The presentation of the company

As you build your Uber cab business plan, the second section deserves attention as it delves into the structure and ownership, location, and management team of your company.

In the structure and ownership part, you'll provide valuable insights into the legal structure of the business, the identities of the owners, and their respective investments and ownership stakes. This level of transparency is vital, particularly if you're seeking financing, as it clarifies which legal entity will receive the funds and who holds the reins of the business.

Moving to the location part, you'll offer a comprehensive view of the company's premises and articulate why this specific location is strategic for the business, emphasizing factors like catchment area, accessibility, and nearby amenities.

When describing the location of your Uber cab to a third party financier, you may want to emphasize its potential to generate revenue. You could focus on the large population and high demand for rides in the area. You might also highlight the availability of services in the area that make it attractive to Uber customers. Additionally, you can point out any unique features that could make it an ideal location for Uber to operate, such as its proximity to airports, transportation hubs, and popular tourist attractions.

Lastly, you should introduce your esteemed management team. Provide a thorough explanation of each member's role, background, and extensive experience.

It's equally important to highlight any past successes the management team has achieved and underscore the duration they've been working together. This information will instil trust in potential lenders or investors, showcasing the strength and expertise of your leadership team and their ability to deliver the business plan.

3. The products and services section

The products and services section of your Uber cab business plan should include a detailed description of what your company sells to its customers. 

For example, your Uber cab might offer customers a variety of services, such as door-to-door rides, point-to-point rides, and rides to and from airports. It might also offer special services such as ride sharing, allowing customers to split the cost of a ride with others, as well as child seats, which would provide an added level of safety and convenience. These services would all make the experience more convenient, comfortable, and safe for customers, while providing an additional level of value.

The reader will want to understand what makes your Uber cab unique from other businesses in this competitive market.

When drafting this section, you should be precise about the categories of products or services you sell, the clients you are targeting and the channels that you are targeting them through. 

4. The market analysis

When you present your market analysis in your Uber cab business plan, it's crucial to include detailed information about customers' demographics and segmentation, target market, competition, barriers to entry, and any relevant regulations.

The main objective of this section is to help the reader understand the size and attractiveness of the market while demonstrating your solid understanding of the industry.

Begin with the demographics and segmentation subsection, providing an overview of the addressable market for your Uber cab, the key trends in the marketplace, and introducing different customer segments along with their preferences in terms of purchasing habits and budgets.

Next, focus on your target market, zooming in on the specific customer segments your Uber cab aims to serve and explaining how your products and services fulfil their distinct needs.

For example, your target market might include professionals who need to travel to and from work quickly. This includes people such as doctors, lawyers, business executives, and other white-collar professionals who don't have the time or energy to navigate public transportation. Additionally, Uber could target people who don't have access to a vehicle or need to travel to an unfamiliar area and need a reliable alternative to public transportation.

Then proceed to the competition subsection, where you introduce your main competitors and highlight what sets you apart from them.

Finally, conclude your market analysis with an overview of the key regulations applicable to your Uber cab.

5. The strategy section

When crafting the strategy section of your business plan for your Uber cab, it's important to cover several key aspects, including your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

In the competitive edge subsection, clearly explain what sets your company apart from competitors. This is particularly critical if you're a startup, as you'll be trying to establish your presence in the marketplace among entrenched players.

The pricing strategy subsection should demonstrate how you aim to maintain profitability while offering competitive prices to your customers.

For the sales & marketing plan, outline how you plan to reach and acquire new customers, as well as retain existing ones through loyalty programs or special offers.

In the milestones subsection, detail what your company has achieved thus far and outline your primary objectives for the coming years by including specific dates for expected progress. This ensures everyone involved has clear expectations.

Lastly, in the risks and mitigants subsection, list the main risks that could potentially impact the execution of your plan. Explain the measures you've taken to minimize these risks. This is vital for investors or lenders to feel confident in supporting your venture - try to proactively address any objection they might have.

Your Uber cab faces a variety of risks. For instance, the driver may be faced with an unforeseen mechanical problem with the car, such as a flat tire or a dead battery. Additionally, the driver could encounter road hazards or unexpected traffic delays that could make their trip much longer and costlier than anticipated.

6. The operations section

The operations of your Uber cab must be presented in detail in your business plan.

Begin by addressing your staff, specifying the main roles and your recruitment plan to support the anticipated growth. Outline the qualifications and experience needed for each role and discuss your recruitment strategies, which may involve using job boards, referrals, or headhunters.

Next, clearly state your Uber cab's operating hours, allowing the reader to gauge the adequacy of your staffing levels. Additionally, mention any considerations for varying opening times during peak seasons and your approach to handling customer queries outside regular operating hours.

The key assets and intellectual property (IP) required to run your business should also be highlighted. If you rely on licenses, trademarks, physical structures like equipment or property, or lease agreements, ensure they are well-documented in this section.

Finally, provide a comprehensive list of suppliers you intend to collaborate with, along with a breakdown of their services and main commercial terms, such as price, payment terms, break clauses and contract duration. Investors often seek insight into the reasons behind your supplier choices, which may include a preference for higher-quality products or established relationships from past ventures.

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we discussed earlier in this guide.

Now that you have a clear idea of what goes into an Uber cab business plan, let's look at some of the tools you can use to create yours efficiently.

What tool should I use to write my Uber cab's business plan?

In this section, we will be reviewing the two main options for writing an Uber cab business plan efficiently:

• Using specialized software,
• Outsourcing the drafting to the business plan writer.

Using an online business plan software for your Uber cab's business plan

Using online business planning software is the most efficient and modern way to create an Uber cab business plan.

There are several advantages to using specialized software:

• You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
• You are guided through the writing process by detailed instructions and examples for each part of the plan
• You can access a library of dozens of complete business plan samples and templates for inspiration
• You get a professional business plan, formatted and ready to be sent to your bank or investors
• You can easily track your actual financial performance against your financial forecast
• You can create scenarios to stress test your forecast's main assumptions
• You can easily update your forecast as time goes by to maintain visibility on future cash flows
• You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Need a solid financial forecast?

The Business Plan Shop does the maths for you. Simply enter your revenues, costs and investments. Click save and our online tool builds a three-way forecast for you instantly.

Hiring a business plan writer to write your Uber cab's business plan

Outsourcing your Uber cab business plan to a business plan writer can also be a viable option.

Business plan writers are experienced in writing business plans and adept at creating financial forecasts without errors. Furthermore, hiring a consultant can save you time and allow you to focus on the day-to-day operations of your business.

However, hiring business plan writers is expensive as you are paying for the software used by the consultant, plus their time, and their profit margin of course.

From experience, you need to budget at least £1.5k ($2.0k) excluding tax for a complete business plan, more if you need to make changes after the initial version (which happens frequently after the initial meetings with lenders or investors).

You also need to be careful when seeking investment. Investors want their money to be used to grow the business, not spent on consulting fees. Therefore, the amount you spend on business plan writing services (and other consulting services such as legal services) needs to be negligible relative to the amount raised.

The other drawback is that you usually don't own the business plan itself: you just get the output, while the actual document is saved in the consultant's business plan software - which makes it difficult to maintain the document up to date without hiring the consultant on a retainer.

For these reasons, outsourcing the Uber cab business plan to a business plan writer should be considered carefully, weighing both the advantages and disadvantages of hiring outside help.

Ultimately, it may be the right decision for some businesses, while others may find it beneficial to write their business plan using online software.

Why not create your Uber cab's business plan using Word or Excel?

Using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write an Uber cab business plan is not advisable. Allow me to explain the reasons.

Firstly, creating an accurate and error-free financial forecast on Excel or any spreadsheet demands technical expertise in accounting principles and financial modelling. Without a degree in finance and accounting and significant financial modelling experience, it's unlikely that the reader will fully trust your numbers.

Secondly, relying on spreadsheets is inefficient. While it may have been the go-to option in the past, technology has evolved, and software now performs such tasks much faster and more accurately.

The second reason is that it is inefficient. Building forecasts on spreadsheets was the only option in the early 2000s, nowadays technology has advanced and software can do it much faster and much more accurately.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Moreover, software offers ease in comparing actuals versus forecasts and maintaining up-to-date forecasts for clear visibility on future cash flows, as we discussed earlier in this guide. Such tasks are cumbersome when using spreadsheets.

Now, let's address the written part of your Uber cab business plan. While it may be less prone to errors, using software can significantly boost productivity. Word processors lack instructions and examples for each section of your business plan. They also won't automatically update your numbers when changes occur in your forecast, and they lack automated formatting capabilities.

In summary, while some entrepreneurs may consider Word or Excel for their business plan, it's far from the best or most efficient solution when compared to specialized software.

• A business plan has 2 complementary parts: a financial forecast showcasing the expected growth, profits and cash flows of the business; and a written part which provides the context needed to judge if the forecast is realistic and relevant.
• Having an up-to-date business plan is the only way to keep visibility on your Uber cab's future cash flows.
• Using business plan software is the modern way of writing and maintaining business plans.

We hope that this practical guide gave you insights on how to write the business plan for your Uber cab. Do not hesitate to get in touch with our team if you still have questions.

Also on The Business Plan Shop

• In-depth business plan structure
• Key steps to write a business plan?
• Free business plan template

Know someone who owns or wants to start an Uber cab? Share this article with them!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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Denis Oakley & Co

I HELP BOLD LEADERS TRANSFORM THEIR BUSINESSES AND THE INDUSTRIES THEY COMPETE IN

January 27, 2016 By Denis Oakley

The Uber Business Model Canvas

Today we’re talking about Uber, the ridesharing company and putting its business model on to the business model canvas . So, there is the Uber business model canvas, a short video presentation, and an analysis of the Uber business model based on the 9 segments of Alexander Osterwalder’s business model canvas.

Introduction

Uber’s a ride-sharing company. It has disrupted the taxi industry by using technology to allow people with cars and spare times to drive people who don’t want to drive but who have money.

Basically every city had two or three taxi companies, but because of the way they operated they could not scale beyond a limited geographical area. Uber changed all that and that’s what we are going to look at now.

Click here to go straight to the Uber Business model canvas and skip the analysis

Customer Segments

The Uber business model has 2 groups of customers . It has passengers and it has drivers. In a traditional taxi business model canvas, the customer segment is purely passengers and drivers are part of the company.

What distinguishes Uber’s passengers from traditional taxi passengers most is they need a smartphone and a credit or debit card. Without these, they can’t use the platform.

Uber’s other customer segment are drivers. Instead of employing drivers and having an asset-heavy company, Uber uses freelance drivers – which brings many legal battles worldwide.

Here Uber has reached well beyond the traditional source of recruits for taxi drivers. They made driving accessible to anyone with a smartphone, a smart car and a smart appearance. As well as anyone who’d like to earn some cash whenever they want to.

Value Proposition

Next on the Uber business model, we have the value proposition . At the heart of the business is the value proposition that says

We will always give you a ride when you need it

and for drivers

We will always give you passengers when you want them

In a traditional taxi business, the number of taxis is determined by the rides that are available over time to support that number of taxis and drivers. If demand surges there is no excess capacity. And if there’s low demand for a period? Drivers are slow to leave the market and payments for all drivers suffer due to excess supply.

Uber’s value proposition is thus like a market but if it were that simple it would not have the same disruptive effect. What enables it to deliver on the promise above is that it is able to match supply to demand.

How do they match Supply to Demand?

By using real-time metrics it is able to see what demand is like and then as demand starts to exceed available capacity to reduce demand by introducing surge pricing (but taxi fares are partially price inelastic so this is a lesser effect) which increases prices where demand is highest. At the same time, increased fares encourage more drivers to work and thus increases supply.

Uber is able to do this because the drivers are owner-operators. It doesn’t own the assets and thus it can flex capacity within minutes, whereas a traditional taxi company takes months or years to achieve the same results (in the case of New York taxi medallions almost never).

The technology enables this value proposition and at the same time, it also enables traditional pain points to be addressed at minimal additional cost. If you have no cash it’s not a problem. Uber charges your card. In fact, the whole system is cashless making it safer for both drivers and passengers.

It also brings transparency by identifying both driver and passenger and their positions to each other – and by showing exactly where the taxi is at all times. Uncertainty – and thus anxiety – is reduced for both

These are issues that were difficult to resolve in a traditional taxi business model.

Customer Relationships

The only time I’ve spoken to anyone at Uber was when I bumped into the local Uber country manager at a startup event. For everyone else, it’s a totally automated process as far as the passenger is concerned. The old dispatchers are removed and the passenger’s phone automatically identifies the pickup point.

Uber’s customer relationships are almost entirely automated

For the driver’s there is a more hands-on role, principally around quality assurance and making sure that the drivers meet the minimum quality standards that Uber expects. And ideally, they  don’t pull guns on their passengers

Let’s take a look into the Uber marketing strategy and channels it used in its early days. Uber started to use many different channels as it grew, but early on the focus was in moving from city to city to get enough drivers and users signed up. They also wanted to get them using the app so there was a strong enough market to make it work.

Increasingly with a market in each city, the channels are through the mobile app. As for the Uber marketing strategy, it was purely through email and word of mouth ! This was incredibly important in overcoming adoption fear and crossing the chasm from early adopters – and PR.

One of Uber’s huge strengths has been the amount of money that it has raised which has given it a huge amount of earned media which in turn has driven passenger and driver growth.

Revenue in Uber’s business model is pretty simple. Uber moves the traditional taxi meter from the car to its servers – tracking via GPS technology on the phone – and then charges the passenger based on the miles travelled and whatever surge multiplier is in effect. If the passenger uses a different Uber brand the same process applies but with different pricing.

Key Resources

Uber has three key resources without which the whole thing falls apart. First, it has a platform. This connects Uber to drivers and passengers and both to each other.

That’s a necessary but not a sufficient requirement. Then it has the algorithms that do the heavy lyfting (sorry couldn’t resist that). These are the pricing and routing algorithms.

Pricing algorithms are used to balance supply and demand in the market. It also helps ensure that there is always enough capacity available to meet demand – fulfilling its core value proposition.

The Routing algorithm focuses on ensuring that the customer wait time is as short as possible. By implication, it reduces the deadhead time for drivers as they’re either waiting for or driving to a new job.

Key Activities

A key part of the Uber business model is then developing the platform. Its key activities are as follows:

It is continually adding value to ensure user adoption and retention as well as optimizing its algorithms.

It also has to do significant marketing on a global and a local level to driver/passenger adoption and ensure an adequate supply of drivers. Churn apparently is a problem .

Uber still has the same problem as traditional taxi companies. It serves lots on unconnected geographical markets. Singapore, London, Frankfurt. Each has specific attributes and requirements. So marketing to users in each city, and ensuring that there’s the right level of driver support for user growth is critical for meeting its value proposition.

Key Partners

The main key partner is the drivers who own all their cars. That saves Uber from having a contract with a leasing company for hundreds of thousands of cars. It has the payment processors and the map data providers.

Often missed are the local authorities. In many cities, there are legal actions against Uber. Taxi companies are fighting to protect their businesses and persuade the ‘authorities’ to erect barriers to entry against Uber. This is often characterized as adversarial. But in the long run, regulation is seen as important and Uber will need to resolve these issues. So they are long term partners, even if they are not right now

Cost Structure in the Uber Business Model

There are huge costs for platform development, hosting etc.

There are salaries for the software engineers, the sales, and marketing teams and the country and city managers.

And then there are the driver payments. Uber gets paid upfront, keeping the money before paying drivers each week to ensure that the payments are valid.

About Denis Oakley

Explorer | Trail Runner | Mountain Lover

'Big' companies are civilisation. I stay in the wilderness guiding entrepreneurs and startups on their journey to becoming 'Big'.

Then I head back to the frontier

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Outcome : More Traction, Bigger Rounds, Better Products

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Sample Uber Driver Business Plan

Here is how to write a uber driving business plan.

Every person seeking to establish a passenger transport business needs to strategize and plan well ahead of time.

Such plans help implement sharing economy businesses and bring it to fruition. The same applies to be an Uber driver.

This popular cab-hailing business has become a massive success story.

RIDESHARE BUSINESS PLAN SAMPLE

Now, such success has largely been driven by its operational structure. Drivers play a key role in their success stories. If you’ve been fascinated by the prospect of becoming an Uber driver, the fact is, you can achieve your goal.

However, this is only possible through proper planning.

This article is written to help actualize your desire of becoming an Uber driver.

Financing your Uber Business

Without adequate financing, it’s almost impossible to operate an uber business.

As a driver, you’ll need to get the right equipment for the job. Now, the major equipment needed to become an Uber driver is a vehicle. The right vehicle goes a long way to help your business operations.

Now, the costs involved in purchasing your preferred vehicle can be quite substantial. You may not have the financial capacity to foot the bill. Not having the resources at hand to purchase a vehicle wouldn’t hinder you from achieving your desires as there are financing options.

One of the ready sources to obtain car loans is through the Small Business Administration (SBA) loan program.

There are multiple loan categories. They include Bad Credit Car Loans, Secured Car Loans, and Personal Loan. Each of these categories is best fitted for specific candidates.

Let’s expand on each category as follows;

Bad Credit Loans

There are persons in desperate need of financial assistance to start their Uber driving business. However, such persons are limited by their low credit score. If you belong to this category, a special financing provision known as bad credit loans is available.

This is made available with consideration for the difficulty faced by persons with low credit scores to access loans.

However, the interest attached to this loan category is higher than the normal auto loans.

Secured Car Loans

This car loan category is tied to the car which serves as collateral. It allows those without a good credit score or income to easily obtain car loans.

However, since the car is used as collateral, it can be lost or seized when you miss payments. This will effectively bring your business as an Uber driver to a standstill.

Personal Loans

Applying for personal loans is another option you have to raise the needed finance for your Uber driver business.

This lets you have access to large loan sums. To get access to these, you’ll need to have proof of permanent residency or a social security number.

One of the main criteria for getting access to financing is having a good business plan. Your business plan will be scrutinized to determine if your business idea has a chance of being successful. Your plan says a lot about the viability of the idea.

So, it’s necessary to take all the time you need to create a great plan. This way, your chances are significantly improved.

Marketing Strategy

This is one of the most important sections of your plan to pay close attention to. Uber as a major business has a marketing strategy for prospective drivers to pattern after. Such marketing patterns are multi-pronged as well as innovative.

It covers key areas such as referrals, early adopter advocacy, stunts, reviews, a loyalty program, partnerships as well as a multi-channel approach.

All of these strategies contribute to how the business is perceived and performs. Let’s consider each of the above points.

This is a process where early adopters leverage Uber’s referral marketing program by giving free rides to friends.

This in turn helps them earn or gather credits. As an Uber driver, you also stand to benefit from referral incentives.

Early Adopter Advocacy

This is largely hinged on the word of mouth marketing where people are encouraged to advocate or spread the word about your business. This strategy is best promoted by satisfied clients.

Your satisfied clients can be encouraged to spread the word about your business as well as leaving positive reviews.

Publicity stunts are effective promotion strategies used to introduce new offers. It may not be necessary to go all the way in patterning your marketing strategies after Uber.

However, there should be some form of positive buzz about your business that promotes it to new clients.

The rating system included in Uber’s business structure is designed to rate driver performance as well as customer perception. This is a very important strategy you can leverage to ensure your clients get the very best.

Without a doubt, you’re likely to come across difficult customers. Thankfully, this doesn’t happen all the time. You only need to do your best in projecting your capabilities.

Satisfied clients are most likely to drop a positive review of your business.

A Loyalty Program

Uber’s loyalty program rewards its most loyal customers. This program covers those who have taken about a hundred or more Uber rides. Now, this category of clients gets access to the highest-rated drivers.

As an Uber driver, one way to benefit from this program is evident. You need to be among its highest-rated drivers. How you treat your clients and their perception of your business will determine that.

Building Your Reputation

As someone seeking to become an Uber driver, it’s important to have plans in place that promote your business. In other words, you’ll need to build your reputation. Now, building your reputation involves several measures such as those provided above.

You want to offer your clients the best driving experience. This shouldn’t be difficult to figure out. You only need to create the right impression by giving your best.

Getting the Right Equipment

The major equipment here is your vehicle. Now, it’s important to get the right vehicle for the job. The right vehicle should be one that is in good condition. If you can’t afford to buy a new one, a fairly used vehicle in good condition should be considered.

The fewer issues you have with your vehicle the better. This is because frequent repairs eventually affect your earnings. It also affects your performance.

This Uber driver business plan guide will help you come up with a proper strategy that helps guarantee your success.

You have all the time in the world to carefully plan for your business. This process shouldn’t be rushed.

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Step-by-Step Guide to Writing a Simple Business Plan

By Joe Weller | October 11, 2021

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A business plan is the cornerstone of any successful company, regardless of size or industry. This step-by-step guide provides information on writing a business plan for organizations at any stage, complete with free templates and expert advice. 

Included on this page, you’ll find a step-by-step guide to writing a business plan and a chart to identify which type of business plan you should write . Plus, find information on how a business plan can help grow a business and expert tips on writing one .

What Is a Business Plan?

A business plan is a document that communicates a company’s goals and ambitions, along with the timeline, finances, and methods needed to achieve them. Additionally, it may include a mission statement and details about the specific products or services offered.

A business plan can highlight varying time periods, depending on the stage of your company and its goals. That said, a typical business plan will include the following benchmarks:

• Product goals and deadlines for each month
• Monthly financials for the first two years
• Profit and loss statements for the first three to five years
• Balance sheet projections for the first three to five years

Startups, entrepreneurs, and small businesses all create business plans to use as a guide as their new company progresses. Larger organizations may also create (and update) a business plan to keep high-level goals, financials, and timelines in check.

While you certainly need to have a formalized outline of your business’s goals and finances, creating a business plan can also help you determine a company’s viability, its profitability (including when it will first turn a profit), and how much money you will need from investors. In turn, a business plan has functional value as well: Not only does outlining goals help keep you accountable on a timeline, it can also attract investors in and of itself and, therefore, act as an effective strategy for growth.

For more information, visit our comprehensive guide to writing a strategic plan or download free strategic plan templates . This page focuses on for-profit business plans, but you can read our article with nonprofit business plan templates .

Business Plan Steps

The specific information in your business plan will vary, depending on the needs and goals of your venture, but a typical plan includes the following ordered elements:

• Executive summary
• Description of business
• Market analysis
• Competitive analysis
• Description of organizational management
• Description of product or services
• Marketing plan
• Sales strategy
• Funding details (or request for funding)
• Financial projections

If your plan is particularly long or complicated, consider adding a table of contents or an appendix for reference. For an in-depth description of each step listed above, read “ How to Write a Business Plan Step by Step ” below.

Broadly speaking, your audience includes anyone with a vested interest in your organization. They can include potential and existing investors, as well as customers, internal team members, suppliers, and vendors.

Do I Need a Simple or Detailed Plan?

Your business’s stage and intended audience dictates the level of detail your plan needs. Corporations require a thorough business plan — up to 100 pages. Small businesses or startups should have a concise plan focusing on financials and strategy.

How to Choose the Right Plan for Your Business

In order to identify which type of business plan you need to create, ask: “What do we want the plan to do?” Identify function first, and form will follow.

Use the chart below as a guide for what type of business plan to create:

Is the Order of Your Business Plan Important?

There is no set order for a business plan, with the exception of the executive summary, which should always come first. Beyond that, simply ensure that you organize the plan in a way that makes sense and flows naturally.

The Difference Between Traditional and Lean Business Plans

A traditional business plan follows the standard structure — because these plans encourage detail, they tend to require more work upfront and can run dozens of pages. A Lean business plan is less common and focuses on summarizing critical points for each section. These plans take much less work and typically run one page in length.

In general, you should use a traditional model for a legacy company, a large company, or any business that does not adhere to Lean (or another Agile method ). Use Lean if you expect the company to pivot quickly or if you already employ a Lean strategy with other business operations. Additionally, a Lean business plan can suffice if the document is for internal use only. Stick to a traditional version for investors, as they may be more sensitive to sudden changes or a high degree of built-in flexibility in the plan.

How to Write a Business Plan Step by Step

Writing a strong business plan requires research and attention to detail for each section. Below, you’ll find a 10-step guide to researching and defining each element in the plan.

Step 1: Executive Summary

The executive summary will always be the first section of your business plan. The goal is to answer the following questions:

• What is the vision and mission of the company?
• What are the company’s short- and long-term goals?

See our  roundup of executive summary examples and templates for samples. Read our executive summary guide to learn more about writing one.

Step 2: Description of Business

The goal of this section is to define the realm, scope, and intent of your venture. To do so, answer the following questions as clearly and concisely as possible:

• What business are we in?
• What does our business do?

Step 3: Market Analysis

In this section, provide evidence that you have surveyed and understand the current marketplace, and that your product or service satisfies a niche in the market. To do so, answer these questions:

• Who is our customer? 
• What does that customer value?

Step 4: Competitive Analysis

In many cases, a business plan proposes not a brand-new (or even market-disrupting) venture, but a more competitive version — whether via features, pricing, integrations, etc. — than what is currently available. In this section, answer the following questions to show that your product or service stands to outpace competitors:

• Who is the competition? 
• What do they do best? 
• What is our unique value proposition?

Step 5: Description of Organizational Management

In this section, write an overview of the team members and other key personnel who are integral to success. List roles and responsibilities, and if possible, note the hierarchy or team structure.

Step 6: Description of Products or Services

In this section, clearly define your product or service, as well as all the effort and resources that go into producing it. The strength of your product largely defines the success of your business, so it’s imperative that you take time to test and refine the product before launching into marketing, sales, or funding details.

Questions to answer in this section are as follows:

• What is the product or service?
• How do we produce it, and what resources are necessary for production?

Step 7: Marketing Plan

In this section, define the marketing strategy for your product or service. This doesn’t need to be as fleshed out as a full marketing plan , but it should answer basic questions, such as the following:

• Who is the target market (if different from existing customer base)?
• What channels will you use to reach your target market?
• What resources does your marketing strategy require, and do you have access to them?
• If possible, do you have a rough estimate of timeline and budget?
• How will you measure success?

Step 8: Sales Plan

Write an overview of the sales strategy, including the priorities of each cycle, steps to achieve these goals, and metrics for success. For the purposes of a business plan, this section does not need to be a comprehensive, in-depth sales plan , but can simply outline the high-level objectives and strategies of your sales efforts. 

Start by answering the following questions:

• What is the sales strategy?
• What are the tools and tactics you will use to achieve your goals?
• What are the potential obstacles, and how will you overcome them?
• What is the timeline for sales and turning a profit?
• What are the metrics of success?

Step 9: Funding Details (or Request for Funding)

This section is one of the most critical parts of your business plan, particularly if you are sharing it with investors. You do not need to provide a full financial plan, but you should be able to answer the following questions:

• How much capital do you currently have? How much capital do you need?
• How will you grow the team (onboarding, team structure, training and development)?
• What are your physical needs and constraints (space, equipment, etc.)?

Step 10: Financial Projections

Apart from the fundraising analysis, investors like to see thought-out financial projections for the future. As discussed earlier, depending on the scope and stage of your business, this could be anywhere from one to five years. 

While these projections won’t be exact — and will need to be somewhat flexible — you should be able to gauge the following:

• How and when will the company first generate a profit?
• How will the company maintain profit thereafter?

Business Plan Template

Download Business Plan Template

Microsoft Excel | Smartsheet

This basic business plan template has space for all the traditional elements: an executive summary, product or service details, target audience, marketing and sales strategies, etc. In the finances sections, input your baseline numbers, and the template will automatically calculate projections for sales forecasting, financial statements, and more.

For templates tailored to more specific needs, visit this business plan template roundup or download a fill-in-the-blank business plan template to make things easy. 

If you are looking for a particular template by file type, visit our pages dedicated exclusively to Microsoft Excel , Microsoft Word , and Adobe PDF business plan templates.

How to Write a Simple Business Plan

A simple business plan is a streamlined, lightweight version of the large, traditional model. As opposed to a one-page business plan , which communicates high-level information for quick overviews (such as a stakeholder presentation), a simple business plan can exceed one page.

Below are the steps for creating a generic simple business plan, which are reflected in the template below .

• Write the Executive Summary This section is the same as in the traditional business plan — simply offer an overview of what’s in the business plan, the prospect or core offering, and the short- and long-term goals of the company. 
• Add a Company Overview Document the larger company mission and vision. 
• Provide the Problem and Solution In straightforward terms, define the problem you are attempting to solve with your product or service and how your company will attempt to do it. Think of this section as the gap in the market you are attempting to close.
• Identify the Target Market Who is your company (and its products or services) attempting to reach? If possible, briefly define your buyer personas .
• Write About the Competition In this section, demonstrate your knowledge of the market by listing the current competitors and outlining your competitive advantage.
• Describe Your Product or Service Offerings Get down to brass tacks and define your product or service. What exactly are you selling?
• Outline Your Marketing Tactics Without getting into too much detail, describe your planned marketing initiatives.
• Add a Timeline and the Metrics You Will Use to Measure Success Offer a rough timeline, including milestones and key performance indicators (KPIs) that you will use to measure your progress.
• Include Your Financial Forecasts Write an overview of your financial plan that demonstrates you have done your research and adequate modeling. You can also list key assumptions that go into this forecasting. 
• Identify Your Financing Needs This section is where you will make your funding request. Based on everything in the business plan, list your proposed sources of funding, as well as how you will use it.

Simple Business Plan Template

Download Simple Business Plan Template

Microsoft Excel |  Microsoft Word | Adobe PDF  | Smartsheet

Use this simple business plan template to outline each aspect of your organization, including information about financing and opportunities to seek out further funding. This template is completely customizable to fit the needs of any business, whether it’s a startup or large company.

Read our article offering free simple business plan templates or free 30-60-90-day business plan templates to find more tailored options. You can also explore our collection of one page business templates . 

How to Write a Business Plan for a Lean Startup

A Lean startup business plan is a more Agile approach to a traditional version. The plan focuses more on activities, processes, and relationships (and maintains flexibility in all aspects), rather than on concrete deliverables and timelines.

While there is some overlap between a traditional and a Lean business plan, you can write a Lean plan by following the steps below:

• Add Your Value Proposition Take a streamlined approach to describing your product or service. What is the unique value your startup aims to deliver to customers? Make sure the team is aligned on the core offering and that you can state it in clear, simple language.
• List Your Key Partners List any other businesses you will work with to realize your vision, including external vendors, suppliers, and partners. This section demonstrates that you have thoughtfully considered the resources you can provide internally, identified areas for external assistance, and conducted research to find alternatives.
• Note the Key Activities Describe the key activities of your business, including sourcing, production, marketing, distribution channels, and customer relationships.
• Include Your Key Resources List the critical resources — including personnel, equipment, space, and intellectual property — that will enable you to deliver your unique value.
• Identify Your Customer Relationships and Channels In this section, document how you will reach and build relationships with customers. Provide a high-level map of the customer experience from start to finish, including the spaces in which you will interact with the customer (online, retail, etc.). 
• Detail Your Marketing Channels Describe the marketing methods and communication platforms you will use to identify and nurture your relationships with customers. These could be email, advertising, social media, etc.
• Explain the Cost Structure This section is especially necessary in the early stages of a business. Will you prioritize maximizing value or keeping costs low? List the foundational startup costs and how you will move toward profit over time.
• Share Your Revenue Streams Over time, how will the company make money? Include both the direct product or service purchase, as well as secondary sources of revenue, such as subscriptions, selling advertising space, fundraising, etc.

Lean Business Plan Template for Startups

Download Lean Business Plan Template for Startups

Microsoft Word | Adobe PDF

Startup leaders can use this Lean business plan template to relay the most critical information from a traditional plan. You’ll find all the sections listed above, including spaces for industry and product overviews, cost structure and sources of revenue, and key metrics, and a timeline. The template is completely customizable, so you can edit it to suit the objectives of your Lean startups.

See our wide variety of  startup business plan templates for more options.

How to Write a Business Plan for a Loan

A business plan for a loan, often called a loan proposal , includes many of the same aspects of a traditional business plan, as well as additional financial documents, such as a credit history, a loan request, and a loan repayment plan.

In addition, you may be asked to include personal and business financial statements, a form of collateral, and equity investment information.

Download free financial templates to support your business plan.

Tips for Writing a Business Plan

Outside of including all the key details in your business plan, you have several options to elevate the document for the highest chance of winning funding and other resources. Follow these tips from experts:.

• Keep It Simple: Avner Brodsky , the Co-Founder and CEO of Lezgo Limited, an online marketing company, uses the acronym KISS (keep it short and simple) as a variation on this idea. “The business plan is not a college thesis,” he says. “Just focus on providing the essential information.”
• Do Adequate Research: Michael Dean, the Co-Founder of Pool Research , encourages business leaders to “invest time in research, both internal and external (market, finance, legal etc.). Avoid being overly ambitious or presumptive. Instead, keep everything objective, balanced, and accurate.” Your plan needs to stand on its own, and you must have the data to back up any claims or forecasting you make. As Brodsky explains, “Your business needs to be grounded on the realities of the market in your chosen location. Get the most recent data from authoritative sources so that the figures are vetted by experts and are reliable.”
• Set Clear Goals: Make sure your plan includes clear, time-based goals. “Short-term goals are key to momentum growth and are especially important to identify for new businesses,” advises Dean.
• Know (and Address) Your Weaknesses: “This awareness sets you up to overcome your weak points much quicker than waiting for them to arise,” shares Dean. Brodsky recommends performing a full SWOT analysis to identify your weaknesses, too. “Your business will fare better with self-knowledge, which will help you better define the mission of your business, as well as the strategies you will choose to achieve your objectives,” he adds.
• Seek Peer or Mentor Review: “Ask for feedback on your drafts and for areas to improve,” advises Brodsky. “When your mind is filled with dreams for your business, sometimes it is an outsider who can tell you what you’re missing and will save your business from being a product of whimsy.”

Outside of these more practical tips, the language you use is also important and may make or break your business plan.

Shaun Heng, VP of Operations at Coin Market Cap , gives the following advice on the writing, “Your business plan is your sales pitch to an investor. And as with any sales pitch, you need to strike the right tone and hit a few emotional chords. This is a little tricky in a business plan, because you also need to be formal and matter-of-fact. But you can still impress by weaving in descriptive language and saying things in a more elegant way.

“A great way to do this is by expanding your vocabulary, avoiding word repetition, and using business language. Instead of saying that something ‘will bring in as many customers as possible,’ try saying ‘will garner the largest possible market segment.’ Elevate your writing with precise descriptive words and you'll impress even the busiest investor.”

Additionally, Dean recommends that you “stay consistent and concise by keeping your tone and style steady throughout, and your language clear and precise. Include only what is 100 percent necessary.”

Resources for Writing a Business Plan

While a template provides a great outline of what to include in a business plan, a live document or more robust program can provide additional functionality, visibility, and real-time updates. The U.S. Small Business Association also curates resources for writing a business plan.

Additionally, you can use business plan software to house data, attach documentation, and share information with stakeholders. Popular options include LivePlan, Enloop, BizPlanner, PlanGuru, and iPlanner.

How a Business Plan Helps to Grow Your Business

A business plan — both the exercise of creating one and the document — can grow your business by helping you to refine your product, target audience, sales plan, identify opportunities, secure funding, and build new partnerships. 

Outside of these immediate returns, writing a business plan is a useful exercise in that it forces you to research the market, which prompts you to forge your unique value proposition and identify ways to beat the competition. Doing so will also help you build (and keep you accountable to) attainable financial and product milestones. And down the line, it will serve as a welcome guide as hurdles inevitably arise.

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How to Write Ride-Hailing Business Plan

• Articles , Startups Industry , Business Plan Template Industry , Financial Excel Template , Financial Services , Financial Analysis , Budgeting , Financial Reporting , Financial Planning , Financial Modeling , Pitch deck

Recently updated on December 26th, 2023

How to Write a Ride-Hailing Business Plan

Table of Contents

Our Ride-Hailing Business Plan is based on an UBER-like business plan ; ride-hailing or taxi collection business is a smart way to generate money for start-ups and business people alike. UBER, despite being the biggest ride-hailing platform in the taxi business, is not holding a single car. It’s an excellent example of how a business structure focused on a powerful online app platform can dominate the ride-hailing market. So, just by owning the software, one can effectively generate money through commissions without investing a bit in buying and maintaining cars.

UBER has penetrated all parts of the world, with over 2 million drivers and counting. Instead of owning a car and driving for UBER, one can easily buy an app package, start and run their own taxi business and be an entrepreneur. This may sound daunting, but there are lots of UBER-like clone mobile software and scripts available, some being ready-made and some tailor-made to the customer’s precise needs.

Making a Software for Ride-Hailing Business Plan

An UBER-like Business Plan to run will need Software as reliable as UBER itself. The market is full of Software claiming to be UBER clones. An online Taxi Business is almost entirely dependent on the Software to function more efficiently. So investing in the best Software itself will alleviate most of the problem. A ride-hailing software should manage payments, have proper GPS navigation, handle incoming requests and user ratings, manage and record commissions, record transactions and driver details. Some UBER clone scripts promise even more features like airport ride management and support for future driverless cars.

Marketing Plan

Before getting an Uber-like ride-hailing business up and running, you will need to structure a financial plan that would work out profitable for your business and the car owners. First of all, you’ll have to decide on a device, the budgetary plan, and the monthly revenue target and work accordingly to achieve it.

With a good user base at hand, you can up-sell and cross-sell numerous products from partner service providers right through the ride-hailing app. You can promote the ride-hailing business by partnering with service providers like movie food delivery, coffee shops , booking, groceries, shopping sites, etc., who can promote your business through ads on their platforms. Email marketing and Mobile SMS is a cheaper way to reach hundreds of potential customers. Sponsoring important local events can go a long way in increasing the reach. You can even try innovative, creative, or even hilarious PR stunts that could attract the media’s attention.

Executive Summary for Ride-Hailing Business Plan

The executive summary of your Ride-Hailing business plan will introduce your business, describe what you do, and lay out what you’re expecting from your readers. Structurally, it is an important chapter of your business plan. And while it’s the first thing that reader will read, we generally advise that you write it last. Why? Once you know your business’s details inside and out, you will be fully prepared to address your executive summary. After all, this content of a business plan is a summary of everything else you’re going to write about.

Ideally, the executive summary can stand out as a document that includes all business milestones and opportunities available for the investors. You can also include brief financial highlights of your business.

Because your executive summary is such a crucial component of your business plan, you’ll want to make sure that it’s as clear and concise as possible. Cover the key business highlights and milestones of your business, but don’t go into too much detail. Ideally, your executive summary will be two to three pages at most, designed to be a quick read that sparks interest and makes your investors feel eager to hear more.

The problem and solution for Ride-Hailing Business Plan

Start the opportunity section by describing the problem that you are solving for your target customers. What is the absolute pain point for them? How are they solving their problems? Maybe the existing solutions to your targeted customer’s problem are not affordable. For a startup business with a physical office location, maybe there aren’t any existing solutions within reasonable driving distance. Explaining the problem, as a business owner, you are solving for your target customers is far the most important element of your ride-hailing business plan and crucial for your business success in the future. If you are not able to pinpoint a problem that your potential customers have. Then you might not have a viable business concept.

Who is your Target Market for a Ride-Hailing Business Plan

Who is your ideal target audience or market? What is their number? It’s critical here to be specific. If you’re a rideshare company, you aren’t targeting “everyone” just because many have owned a car. You’re possibly targeting a specific market segment, such as “Students or individuals not owning a car” or “Tourists.” This technique will make it much easier for you to target your sales and marketing efforts and bring new customers that are most likely to buy your service.

The individuals using or not using ride-hailing applications and private car transport with a driver are classified according to different criteria, such as their level of education, age, annual income, and area, i.e., whether their place of residence is in an urban or rural area. These different poles make it possible to categorize and classify users and see the evolution of the last four years.

Related Products: Ride-hailing Excel Financial Model | Ride-hailing Pitch Deck

For example, in 2018, Less than a quarter of North American high school graduates used Lyft or Uber, while more than a third of graduates and more than half of post-graduates used these applications. Educated students or people tend to use these Ride-Hailing applications more often. One of the reasons is that many of them live in city areas where access to this type of online service is straightforward and fast, unlike in rural areas with very few Lyft or Uber drivers.

Market Analysis and Market Research

If you want to include a market analysis section in your business plan, start with some basic research. First, identify market trends and market segments in the target location and determine how big each segment is. A market segment is a group or combination of individuals or businesses you could potentially sell.

Don’t fall into the trap of defining the market as everything. The classic example is an ice cream parlor; if everything in the target location eats ice cream, it doesn’t mean the whole population is your target market.

Marketing and Sales plan

The sales and marketing plan section of the Ride-Hailing Business Plan  will include how you plan to reach your market segments, your pricing plan, how you plan on trading to those target markets, and what types of partnerships and activities you need to make your business a success.

Before you decide about writing your marketing plan, you must have your target market properly defined and have your buyer persona come out. Without actually understanding who you are marketing to, a marketing plan will have little value.

Financial plan

Last but surely not least is your financial plan section. This is often what Business Startups find most difficult, but it doesn’t have to be as intimidating as it appears. Business financial plans for most startups are less complex than you think, and a business finance degree is absolutely not required to build a solid financial model . That said, if you need further help, there are lots of financial templates and resources out there to help you build a perfect financial plan. You can also hire financial consultants who could carry out such tasks.

A typical financial plan will have an Income Statement, Cashflow , and Balance Sheet for five years and then annual sales projections for the remaining three to five years. Five-year projections are typically sufficient, but some investors will request a seven-year statement.

Following are details of the three financial statements that you should include in your business plan and a brief overview of what should be in each section.

Sales forecast

The sales forecast is just your projections of how much you will sell over the next 5 years. An ideal sales forecast is usually broken down into several Excel rows, with a row for each center product or service you offer. Don’t make the error of breaking down your sales forecast into painful detail. Just focus on the high level at this point.

Your sales forecast will also include an identical row for each sales row to cover the COGS(Cost of Goods Sold),. These rows show the expenses related to getting your product or delivering your service. Cost of Goods Sold should only include those costs directly related to producing your products. Regular business operating expenses, such as insurance, salaries, rent, etc., are not a part of COGS.

Personnel plan

Your business personnel plan details how much you plan on hiring or paying your employees. For a small or medium-sized company, you might list every position on the personnel plan. And how much money will be paid each month for each job post? For larger enterprises, the personnel plan is usually broken down into functional groups such as “Sales” and “Marketing.”

The personnel plan will also include cost analysis like “employee burden,” which is the employee’s cost beyond salary. This includes payroll benefits, payroll taxes, medical, insurance, and other related costs that you will incur every month for obtaining an employee on your payroll.

Income statement or profit and loss statement

The profit and loss are also known as PnL. This is where your Financial numbers all merge. It shows if you’re generating a profit or bearing a loss. The PnL pulls data from your sales forecast and your admin expenses and includes a list of all your other ongoing expenses connected with running your Ride-Hailing business.

The P&L also includes the all-vital “bottom line,” where your admin expenses are deducted from your sales to show if your business is making a net profit each month or potentially incurring some losses while you grow.

Cash flow statement

The cash flow statement mostly gets confused with the income statement, but they are very different and have different purposes. While the PnL calculates your profits and losses. The cash flow statement contains how much cash (money in the hand) you have at any given point.

The key to understanding the distinction between the two statements is understanding the difference between profits and cash. The easiest way to imagine it is when you make a revenue. If you need to send an invoice to your customer. And then your customer takes 10 or 30 days to pay the dues. Then you don’t have the cash from the sale straight away. But you will have recorded the sale in your PnL. And show a profit from that sale on the day you made the sale.

Balance sheet

The last financial statement that most ride-hailing businesses will need. To create as part of their business plan is the statement of financial position or balance sheet. The balance sheet gives an overview of the financial stability of your business. It lists the Fixed and Non-fixed assets in your company, the short and long-term liabilities, and the owner’s equity. If you deduct the company’s assets from liabilities, you can determine the net worth.

Let’s Customize Your Ride-Hailing Business Plan

Embarking on a ride-hailing business journey requires a plan that aligns with your unique vision. At Oak Business Consultant, we specialize in customizing business strategies. If you’re seeking a tailored plan for your ride-hailing venture or need specific customizations, don’t hesitate to reach out to us . We’re here to craft a roadmap that’s just right for your business needs.

Simplify Success: Empower Your Business with our Ready-to-Use, Customizable Business Plan Templates – Your Path to Prosperity!

Discover the key to efficient business planning with our comprehensive collection of customizable business plan templates. Whether you're launching a startup, seeking funding, or refining your strategy, our templates offer a structured foundation to help you craft professional, well-organized, and investor-ready business plans. Start planning your success today.

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Sadaf Abbas

Sadaf Abbas, with over 16 years in the financial consulting realm, has showcased her expertise across diverse industries like Blockchain, Gaming, and SaaS. As a CFO for leading companies, she's transformed complex financial scenarios into actionable strategies. Now, as the CEO of Oak Business Consultant, her leadership has driven the firm to unparalleled heights, marking it as a benchmark for excellence and innovation. Beyond her corporate achievements, Sadaf is also a revered educator, blending theoretical and practical insights to shape the future of financial analysts and consultants. With credentials like a Master's Degree in Finance and Economics and a title of CSP, she's a force in financial analysis, business planning, and more. Dive into Sadaf's world and discover a blend of knowledge, expertise, and transformative leadership.

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DOWNLOAD UBER TAXI BUSINESS PLAN WITH FINANCIALS

Looking for a Uber Taxi Business plan in Nigeria for your new or existing enterprise?

Download this Uber Taxi Business plan sample, which you can download to present to NIRSAL, BOI, BOA, and other investors.

1.0. Executive Summary

Pace Setter Uber Drivers, Inc. is a registered taxi e – hailing software app company that intends to manage drivers under Uber. We will be based in Ikeja, Lagos-Nigeria and also operate in other major cities across the country. We decided to carry out our operation in these cities because our services will be in demand due to the demographic composition of the cities.

Our services will involve managing professional drivers and a fleet of cars under Uber. We are well trained and equipped with some of the most distinct taxi cab drivers and suitable vehicles to service our clients irrespective of their social and financial status.

At Pace Setter Uber Drivers, Inc. we are passionate in a race of attaining excellence and financial progress with fair services and sincerity which is why we have decided to start our own Uber driver service business. 

We will be dedicated to building good business relationships with our clients by providing them value for their money and reasons to patronize us. We acknowledged that to become the best in this city. We will continually provide quality and highly reliable services.

Our values and professional ethics will guide us as the interest of our clients is our priority. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

Pace Setter Uber Drivers, Inc. is a family business owned and managed by Larry Sam. They both graduated from Lagos State University and have all the required qualifications and expertise to grow Pace Setter Uber Drivers, Inc. to favourably compete with leading brands in the Taxi e-hailing software app services industry.

2.0. Our Products and Services

Pace Setter Uber Drivers, Inc. is a standard Uber driver company that is built to generate profit and favourably compete among the leading brands in the industry. Our services offerings are listed below;

• Hiring, training and providing drivers for partners under Uber
• Managing drivers and fleet of cars for partners under Uber

3.0. Our Mission and Vision Statement

• Our vision is to become the best Uber driver company in Ikeja-Lagos with an active presence in key cities of the country.
• Our mission as a standard Uber driver company is to develop a highly successful, lucrative business that provides reliable drivers and cars in our city and become the standard for an ideal taxi e-hailing business throughout Nigeria.

4.0. Our Business Structure

We plan to build an Uber driver services company that will be the standard for the industry in Nigeria. We want to have a passionate workforce that ensures that our customers and partners are satisfied and they get worth for their money.

With the wide range of our service offerings, we will employ more than the required workers (both full-time and contract workers) to run a conventional Uber driver business.

We will employ professionals and highly skilled people to occupy the following position;

• Chief Executive Officer
• IT Specialist
• Admin and HR Manager
• Marketing and Sales Executive
• Professional Drivers
• Customer Care Executive / Front Desk Officer

5.0. SWOT ANALYSIS

Our strengths will be the strategic locations we intend to cover, the Business model we will be engaging in, access to a pool of willing partners, a wide range of highly reliable and comfortable cars, highly trained and polite drivers and our excellent customer service culture

Our major weakness is that we don’t have the financial capacity and business structure to compete with Uber hence the need to work with them as an independent partner.

Opportunities

The fact that we are launching out in the centre of Ikeja-Lagos, provides us with countless opportunities to market our services to a vigorous number of professional drivers, business partners, corporate organizations, travel and tours agencies, hotels, government organizations, households et al.

We have been able to carry out feasibility studies and market surveys, we know what our potential clients will be looking for when they patronize our services; we are well-positioned to take on the opportunities that will come our way.

The fact that we are not an independent business will be our major threat and the arrival of a new Uber services company in the location using the same business model as ours.

6.0. Our Target Market

We identify clients that will benefit from our service as a Uber services company with the aid of the feasibility studies and market survey we conducted. Our potential clients are grouped into three and are;

• Investors/partners who are interested in investing in Uber by making an available fleet of cars to be managed by a company like ours
• Professional drivers who want to drive under Uber but don’t have their cars
• Everyone who has the financial capacity to make use of taxi cabs / Uber.

7.0. Our competitive advantage

We can confidently say that the strategic locations we intend to cover, the Business model we will be operating on, access to the funds of partners and investors, ease of payment, a wide variety of dependable and luxurious cars, well-trained and polite drivers and our prolific customer service culture will serve as a competitive advantage for Pace Setter Uber Drivers, Inc.

How To Download Uber Taxi Business plan Template PDF and Doc (With financial analysis)

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P.S: We can also tailor the uber taxi  Business plan to your name,  business size, capital requirements, and more to fit your direct needs. Call or message +234 701 754 2853 for inquiries.

Dr. Abi Demi is a skilled technical writer and author with specialties in the martech and fintech space. Featured on Tekedia, Coin Review, Business Insider, Fintechna, Cryptocoin.news, Date 360 and several other sterling online publications, Demi is an astute technical writer that specializes in finance, marketing and technology - with over 500 published pieces across the internet ecosystem. Contact Abi Demi - [email protected]

DOWNLOAD BEAUTY MAKE UP ARTISTE BUSINESS PLAN WITH FINANCIALS

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How to create a sustainability plan for your business

Last updated: January 31, 2024

From the rainforests of the Amazon to the corporate boardrooms of Silicon Valley, the call for sustainability is louder than ever. Now the world is looking toward businesses, both large and small, to step up and play their part in building a sustainable future. The pathway to integrating sustainability into business isn’t always clear, however. That's where a well-crafted sustainability plan comes into play.

From understanding the pillars of sustainability and setting precise goals to executing your plan, we’ll guide you through what you need to know. That way, you can create a sustainability plan that makes an impact.

What is a sustainability plan?

A sustainability plan is a roadmap that guides businesses to integrate economic, social, and governance (ESG) considerations into their operations. Those pillars contribute to lasting and powerful corporate sustainability.

Having a plan empowers businesses to be proactive, support the long-term viability of the organization, and contribute to a better environment. A sustainability plan includes policies, procedures, actions, and metrics that align the business’s objectives with sustainable practices.

What are the benefits of having a sustainability plan?

Fosters innovation.

By aiming to reduce environmental impact, organizations often find more-efficient ways to operate. Then they experience organizational shifts that promote innovation . This can lead to the development of new, sustainable products or services that set them apart from the competition. It can also free up time and resources for other aspects of the business.

Reduces operational costs

Sustainability and cost-efficiency often go hand in hand. Energy-efficient appliances and machinery consume less power. Similarly, waste reduction initiatives can cut disposal costs. You may find many various ways to help your organization keep costs down. Research from McKinsey found that by decreasing resource costs, a company can increase its operating profits by up to 60% .

Enhances brand reputation

Consumers are becoming increasingly conscious of environmental issues. Businesses that demonstrate a commitment to sustainability can significantly enhance their brand reputation and boost their bottom line. According to the 2020 McKinsey US consumer sentiment survey, more than 60%-70% of respondents said they’d pay more for a product with sustainable packaging. This shows that consumers care about brands that make these efforts, even if it means paying a premium.

Increases customer loyalty

Sustainability can be a powerful driver for customer loyalty. Many consumers today prefer to purchase from companies that align with their values. By showcasing your sustainability efforts, you can attract and retain a loyal customer base that values your commitment to making and supporting change. A report from the Capgemini Research Institute shows that 52% of consumers say they share an emotional connection with products or organizations that they regard as sustainable.

Attracts top talent

Employees increasingly seek out employers that demonstrate social and environmental responsibility. That’s why a robust sustainability plan can be a powerful tool for attracting and retaining top talent. Research from Adobe shows that sustainability initiatives are top of mind for employees, and 43% of people believe that launching sustainability practices will improve workplace culture.

Boosts investor confidence

Investors are also recognizing the value of sustainability, with many prioritizing investments in companies that demonstrate a commitment to environmental and social responsibility. Research from PwC shows that almost 80% of investors say ESG played an important role in their investment decision-making.

As demand for sustainable solutions and emission-reduction efforts increases, organizations across the globe will continue to face challenges. With sustainability insights, Uber for Business clients have a clearer picture of their company’s progress.

Before you begin: key components of sustainability plans for business.

Putting together a business sustainability plan requires strategic thought, collaboration, and commitment. The concepts below can help businesses lay a solid foundation for their sustainability efforts.

Identify areas for sustainability

When you create your corporate sustainability plan, it’s important to consider each of the 3 pillars: environmental, social, and governance. Each has unique elements to keep in mind.

Environmental

Environmental sustainability is centered on preserving the planet's natural resources and minimizing the environmental footprint of our activities. In the business world, the drive toward environmental sustainability comes from the recognition that economic activities can have significant environmental consequences, from resource depletion to climate change.

By implementing environmentally sustainable practices, businesses can help mitigate these impacts. They may, for example, be able to contribute to preserving biodiversity, maintaining ecological balance, and helping future generations inherit a healthy planet.

Social sustainability focuses on human rights, labor standards, and social interaction. This pillar recognizes that businesses have a responsibility to respect and uphold good values when considering the people whom they affect and serve. This includes treating workers fairly, ensuring safe and inclusive workplaces, promoting diversity and inclusion, and contributing positively to the community.

Companies can use their influence to promote social progress, such as advocating for human rights or fighting discrimination. When they do this, businesses contribute to creating an equitable society for everyone.

Governance plays a pivotal role in moving an organization toward its sustainability goals. It outlines the structure, rules, and practices that make sure the organization's sustainability actions happen effectively and transparently. Good governance provides the backbone that supports a company’s sustainability efforts. It’s crucial for risk management, strategic decision-making, and accountability.

Here’s a breakdown of what governance will typically look like:

Sustainability oversight

This involves the board of directors or top management keeping an eye on sustainability issues. They’re responsible for setting sustainability policies, ensuring compliance, and integrating sustainability into the company’s strategy.

Sustainability reporting

Good governance allows transparency in a company’s sustainability performance. This might involve regular sustainability reporting, where a company discloses its environmental, social, and governance impacts to stakeholders.

Stakeholder engagement

A wide range of voices should be heard and considered when making decisions about sustainability. Regular consultations with stakeholders like employees, customers, local communities, and shareholders can make all the difference here.

Ethics and compliance

Companies with strong governance structures have clear codes of conduct and mechanisms for reporting and addressing unethical behavior. This is key to keeping accountability at the forefront of your efforts.

How to create a sustainability plan

Do you want to make progress on sustainability efforts and don’t know where to start? Use this sustainability plan template to drive your organization’s success.

1. Set goals and objectives

Once you identify areas for improvement, it’s time to set clear, specific, and measurable sustainability goals and objectives. If, for example, a company wants to reduce its carbon footprint, its objective could be something like this: “Reduce carbon emissions by 25% over the next 5 years.”

To achieve it, the company could set several smaller, more immediate goals, like to transition to renewable energy sources, to improve energy efficiency in operations, or to invest in carbon offset projects. For social sustainability efforts, an organization might set a goal to donate a certain percentage of annual profits to local community initiatives or to improve workforce diversity and inclusivity.

Remember to tie these objectives to key performance indicators (KPIs). This could include data like kilowatt-hours of energy used, tons of waste produced, or number of women and minorities in leadership positions. Measure what matters in order to focus your organization on making progress.

Also, be sure your objectives align with the larger business strategy. This alignment will prevent sustainability from becoming an afterthought and embed it as a component of your organization’s success.

2. Formulate a communication strategy

A sustainability action plan doesn’t happen in a vacuum. Effective communication with all stakeholders is important. This step involves identifying whom you need to connect with, selecting appropriate communication channels, and crafting messages that correctly convey your choices and changes.

Stakeholders may include employees, customers, suppliers, investors, and the community at large. Each group may require a different communication strategy. For example, you might inform employees through internal newsletters, while you might reach customers through more public channels.

In your communications, highlight the objectives of your sustainability plan, the steps you’re taking to achieve those objectives, and the benefits. Where possible, tell a story. Narratives often resonate more deeply than data, especially when you’re just beginning to track your efforts.

Research from PwC shows that 76% of consumers say they’ll stop buying from companies that treat the environment, their employees, or their community poorly. Don’t risk losing out on business because your organization isn’t communicating its values and efforts.

3. Execute and regularly update

Execution makes your plan come to life and requires active commitment. To implement the sustainability plan, everyone plays a role, whether it’s leadership making strategic decisions or employees turning off lights and computers at the end of the day.

During execution, regular tracking and review of your KPIs is critical. This allows you to measure the progress of your plan and ensure that you’re on track to meet your objectives.

Keep in mind, however, that your sustainability plan should not be rigid. As your business evolves, your plan needs to evolve with it. Whether due to changing business goals, emerging technologies, new scientific findings, changing regulations, or shifts in societal expectations, you’ll likely need to make adjustments over time.

Sustainability plan example: a model to inspire you

Let’s consider a telecommunications company facing challenges like high energy consumption with large data center operations and electronic waste from outdated equipment. The company might set objectives to reduce its energy consumption by 35% and e-waste by 60% over the next 5 years.

3 potential strategies to support these sustainability goals

To meet its objectives, the company could start with one of these strategic initiatives:

Invest in energy-efficient infrastructure : The company could invest in more efficient cooling systems for its data centers or use virtualization technologies to reduce its number of physical servers. Additionally, it could transition to renewable energy sources to power operations.

Implement an e-waste recycling program : The company could start an e-waste recycling program to ensure that all outdated or broken electronic equipment is disposed of responsibly. This could apply to purchases from its customer base and equipment that its employees use.

Promote device longevity : The company could design and build its products to last as long as possible, reducing the need for frequent replacement. This could involve using more durable materials, offering repair services, or creating software updates that keep older models running.

Keeping everyone in the loop

Next, the organization could consider how to get the word out and communicate these initiatives to employees and stakeholders.

The company could also implement resources and tools that support sustainability , then train its staff on energy-efficiency best practices and the importance of sustainability within the organization. This helps to maintain the consistency of its efforts.

When it comes to sharing the plan and being transparent, the company could communicate its commitments and progress toward these sustainability objectives through publishing updates on its website, sustainability reports , and social media posts.

Adapting to the times

The final thing the company needs to keep in mind is that a sustainability plan isn’t something you can set and forget. Instead, it must plan for change.

The organization could establish a review and update process for the sustainability plan. This process would involve reassessing the plan at regular intervals and considering new challenges or opportunities that emerge. This way, the sustainability plan continues to drive the company toward its sustainability goals.

It’s your turn to transform sustainability plans into action

A robust sustainability plan is no longer an extra for businesses—it’s a vital tool to navigate the complex interplay between economic, social, and environmental considerations in modern operations.

Uber for Business can help your organization meet its sustainability goals

By leveraging our platform, you can help reduce your company’s carbon footprint. Here’s a closer look at how this works:

Company-wide emissions reporting : Get clear climate metrics—including estimated total CO₂ emissions, total low-emission trips, and average CO₂ per mile—so that you can measure and share your company’s achievements.

No- and low-emission rides : Uber Green, our electric vehicle (EV) and hybrid ride option, offers no- or low-emission rides, available to your employees in the Uber app.

Greener options for delivery with group orders : Feed company morale while improving delivery efficiency. Group orders are an easy, sustainable choice that grows your impact by requiring fewer trips for delivery.

No matter where you are on your sustainability journey, gathering the right tools and systems to support your efforts can make all the difference. To find out more about how Uber for Business can help you reach your sustainability goals, explore our platform .

The platform

Get the best of Uber, for business—including improved cost controls and compliance.

Expense integrations

Save time with automatic expense reconciliation

Sustainability

Get clear climate metrics such as total low-emission trips and average CO₂ per mile.

We make your health and safety top priorities.

Employee benefits

All the advantages of Uber your employees already love, for business.

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It all starts here - manage travel and meal programs with easy to set cost controls and more.

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Employee commute

Set up a stress-free commute program for your employees.

Event transport

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Employee shuttles

Offer group transportation for daily commutes, cross-campus dashes, and more.

Courtesy rides

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Recruit, retain, and reward your employees with Uber perks they want.

Corporate gifting

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By industry

Elevate customer service with on-demand rides.

Improve health outcomes and the patient experience by enabling better access to care.

Hospitality

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Financial services

Keep your employees moving and your clients happy.

Offer rides and meals to employees and constituents.

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Taxi Business Plan

Start your own taxi business plan

Executive Summary executive summary is a brief introduction to your business plan. It describes your business, the problem that it solves, your target market, and financial highlights.">

City Taxi is a San Francisco, CA based company, whose mission is to provide reliable, timely, and safe cab services by using complete, in-car credit and debit card access, along with computer-aided dispatch. The company will establish its presence in the industry by acquiring an existing taxi cab association, Mighty Cab, a family-owned business that was formed 12 years ago.

City Taxi will provide complete taxi cab services using the latest equipment and technology to facilitate the travel of individuals in and around the San Francisco area. The company’s products and services show that we are an innovative, forward thinking company that recognizes the need to move with ever-changing customer needs. At City Taxi, our philosophy is one that emphasizes service, and a realization that effective communication is a key component in our business. The company also realizes that, in a competitive environment, flexibility and professionalism maintain that leading edge.

The company has drivers and employees that are helpful, courteous, and fully trained on the use of the computer dispatch system. As an added safety measure for both drivers and passengers, City Taxi cabs are fitted with Global Positioning Systems (GPS), which enable the cabs to be tracked or located in an emergency. All City Taxi cabs will be clean, well maintained, and inspected regularly for safety and comfort.

The company’s strategy is to build reputation and market share by establishing our business offering as a viable alternative to existing taxi cab services in the area. The company’s goal in the next year is pursue an aggressive marketing campaign and from that, penetrate at least 65% of the market share. The company’s long-term goal is be the top rated ground transportation company in San Francisco.

The company’s emphasis is on the dispatch, mobile data, and credit/debit card markets of the taxi industry. In aggregate, these markets are believed to represent potential sales in excess of $119 million as of March 1999.  Within these markets, City Taxi will focus on the more lucrative credit card/debit card segment.  This segment, when introduced into any area, has started out slow but over a three-year period has increased by 20% each year in Maryland and Virginia, and by 25-35% in New York each year.

Companies with whom City Taxi competes are Transportation, Inc., Capital Cab, Yellow Cab, and Diamond Cab. Their weaknesses are that they do not have the credit/debit card payment option, and some still use the radio dispatch system. The company has a competitive advantage, however, because our technology is unique to the taxi industry in San Francisco. The GPS will enable the company to provide timely service by giving an accurate estimated time of arrival (ETA). The credit/debit card feature will give customers convenience and privacy during the transaction period.

Reliable communications are essential under all circumstances in this business. As such, City Taxi will use the KDT 5000 system.  The KDT 5000 system design provides multiple levels of reliability to assure communications will be maintained under the most rigorous condition. The company will also run a state of the art call center that will be established by Rockwell International.

The company is seeking $2.5 million of financing to fund the acquisition of Mighty Cab Association and its initial operations. This funding will cover the purchase of Mighty Cab, marketing, purchase of extra vehicles, software, and hardware. Projected revenues for 1999 to 2001 are $200,000, $1.5 million, and $2.2 million, respectively.

1.1 Objectives

The company’s goal in the next year is to pursue an aggressive marketing campaign and from that, penetrate at least 65% of the market share. The company’s goal in the next two to five years is be the top rated ground transportation company in the San Francisco Metro Area by continuously monitoring, evaluating, and following up on customer call-ins.

Key components of City Taxi’s initial strategy can be summarized as follows.

Establish Relationship with Rockwell International. The company is currently working to establish and develop a working relationship with Rockwell International. This will enable City Taxi to lock into the many services that they offer including, but not limited to:

• Continuous improvement

1.2 Mission

The mission of City Taxi is to provide reliable, timely, and safe cab services by using complete in-car credit/debit card access, along with computer aided dispatch.

1.3 Highlights

Highlights of City Taxi

• Exclusive rights to software . City Taxi has the exclusive rights to the latest taxi cab software in San Francisco.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Company summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">.

Legal Business Description:

City Taxi was founded in 1997 in San Francisco, California, by Mr. Johnson Taylor. The company is a California C-Corporation under the name Patriot, Inc. d.b.a. City Taxi.

2.1 Company Strategy

The City Taxi’s strategy is to saturate the market with television ads depicting the company as a premier taxi service. The company will leverage the newest in car technology to dominate the credit card segment of the market. City Taxi will dominate the market because no other company has this unique feature.

The company’s strategy is to build reputation and market share in our target market by establishing our business offering as a viable alternative to existing taxi cab services. City Taxi intends to get the confidence of customers and establish itself as a company that provides superior customer service by using up to date technology to provide timely and reliable services.

2.2 Company History

As can be seen in the chart and table below, the company performed well its first year, but sales have not been fully actualized. That is the intent of this plan: to increase sales by utilizing our competitive advantages and by the acquisition of a rival taxi company.

The company recognizes that it is subject to both market and technological risks. The company’s view of its risks, as well as how each is being addressed, is as follows:

• Adequate facility . City Taxi realizes that it is difficult to locate a facility with the space required for all operations. City Taxi has found a facility with ample space for all operations. There is enough room to set up repair facilities, and there is adjacent space to store vehicles.

2.4 Value Proposition

City Taxi’s products and services offer the following advantages to customers:

• State-of-the-art Call Center . City Taxi’s call center allows us to provide a timely service by picking up the closest vehicle when a call comes in. When a call comes in, it is put into the system, the system sends a message to dispatcher, the system then tags the closest vehicle in the zone, neighboring zone, on the way to the zone, or the dispatcher can call.

City Taxi provides taxi services utilizing computer dispatch to help with timely pick up and quality customer care. The software and hardware systems used by City Taxi give customers convenience by allowing them to use credit and debit cards in the taxi.

3.1 Service Description

Taxi Cab Services

The taxi driver is often the first contact that a visitor has with San Francisco and as such, City Taxi realizes the importance of first impressions and customer care. The company’s customer-oriented philosophy and its commitment to service are reflected in the careful selection of drivers and the comprehensive training program. Customers can expect the following high standards when they travel with City Taxi:

• Most practical route taken

Maintenance/Repair Services

This division of City Taxi deals with the pure maintenance of vehicles. Drivers will be charged at discounted rates for tune-ups, wheel alignments, and other repairs.

3.2 Technology

GLOBAL POSITIONING SYSTEMS . City Taxi has a unique Global Positioning System (GPS) that pinpoints the nearing driver thus allowing the driver to give an accurate estimated time of arrival.

RADIO SYSTEM . Reliable communications are essential under all circumstances. City Taxi will use the KDT 5000 system design because it provides multiple levels of reliability to assure communications will be maintained under the most rigorous condition.

CREDIT/DEBIT CARD SYSTEM . City Taxi will use the in-car credit/debit card system, which is a new market segment for the taxi industry in San Francisco. This involves customers using their debit cards in any City Taxi cab with approval being given instantly, eliminating the need to dial in to head office for approval numbers. By using this system, the company will be addressing the need for convenience and reliability. City Taxi also features a computer-aided dispatch system which will be represented under the Patriot name. The company is currently in the process of making Patriot a trademark. The company has also applied for a license to run a 490 narrow band frequency and voice data transmission. From the perspective of customers, the advantage of City Taxi’s products and services is the high level of technology, which leads to superior customer service. In contrast to competitors, City Taxi’s products and services offer convenience. The key pad and swipe machine are built into the back seat, thus giving the customer privacy. Whereas competitors have to call in a credit/debit card transaction for approval, our customers will be able to get on-the-spot approval before the driver even pulls over.

3.3 Future Services

City Taxi plans to respond to market needs by following up with taxi plus (wheelchair accessible taxi vans with credit card access inside) with the next 5 years. City Taxi believes it can capture this niche and a gain in overall market share. Additional plans for next generation products and services include rent to own options for our drivers. Introduction of the company’s next generation product and services is expected to be within 12 months.

Market Analysis Summary how to do a market analysis for your business plan.">

The company’s emphasis is on the dispatch, mobile data, and credit/debit card markets of the taxi industry. In aggregate, these markets are believed to represent potential sales in excess of $119 million as of March 1999. Within these markets, City Taxi will focus on the more lucrative credit/debit card segment. This segment, when introduced into any area has started out slow, but over a three-year period has increased by 20% each year in Maryland and Virginia, and by 25-35% in New York each year.

The company believes that the major future trend in the industry will be complete credit card access for consumers. The International Taxi Livery Association (ITLA) forecasts a very steady growth for the taxi industry in the next four years.

Market Size Statistics :

4.1 Market Segmentation

Customers and Target Markets

City Taxi’s focus will be on the credit card market with target customers in the low to mid income range in the Metropolitan San Francisco area. The target customers are motivated to use our services over that of competitors because of the convenience and quality associated with our services.

Customer Buying Criteria

We believe our customers choose our cab service based on the following criteria:

• Convenience . This involves the credit/debit card feature.

4.2 Service Business Analysis

Market 1-Taxi Cabs

This category covers establishments engaged primarily in furnishing passenger transportation by automobiles not operated on regular schedules or between fixed terminals. Taxi cab fleet owners and organizations are included, regardless of whether drivers are hired, rent their cabs, or are otherwise compensated.

Industry Snapshot

In 1990, U.S. consumers spent an estimated $3.17 billion on taxis. That year, approximately 32,600 were employed in the industry as owners, managers, drivers, dispatchers, or mechanics. Since the mid- 1970’s, when a trend toward independent contracting among drivers developed, three out of every four drivers became independent contractors licensed through, and renting their vehicles from, the taxi companies. Overall, the U.S. taxi industry consisted of 205,300 vehicles in 1993. Of these, 170,800 were licensed taxis and 16,600 were hired cars, also referred to as executive sedans or liveries. The remainder was minibuses or vans, many of which were wheelchair-accessible for transporting the elderly and disabled.

Organization and Structure

Most taxi companies followed a similar organizational pattern. Managers, sometimes the company owners’ ran the business, hired drivers, and performed other administrative duties. Dispatchers took calls and assigned cabs to passenger locations. The position of dispatcher once represented a promotion awarded to experienced cab drivers, whose familiarity with the city best qualified them for the job. However, the increase in computer-based dispatching in the early 1990’s prompted cab companies to favor computer skills over specialized knowledge of local geography when filing the dispatcher position.

Regulation of the U.S. taxi industry varied from city to city. While almost all cities had some form of licensing requirements, larger urban areas had the strictest regulations. San Francisco regulations focused on fares charged to customers, with rates assigned to designated zones of the city.

Current Conditions

In 1998, 6,342 taxi fleets, consisting of 144,000 cars, were operating in the United States. On a national level, in the early 1990’s, taxi’s made approximately 2 billion passenger trips a year. Most taxi fleets were small, family-owned businesses or individual partnerships; only 5% were corporations. Almost all operated within a single municipality, and more than half of all taxi companies had fewer than 10 vehicles. In rural areas, companies tended to be extremely small, with 1 to 3 cars available for customers. In cities of 100,000 people, the average fleet size was 20 cars. In urban centers of 200,000 or more people, cab companies retained hundreds of cars and carried more passengers than the multitude of smaller companies combined.

Research and Technology

Although the taxi cab industry was not regarded as demanding in a high degree of technology, several innovations have changed the way businesses operate. Computerized dispatching–in which cabs were tracked by computer and dispatch instructions appeared only to the cab assigned to a call–allowed more efficient assignment of cabs to passengers. Computerization also helped remedy the problem of “fare stealing,” in which one driver intercepts a message meant for another and picks up the first driver’s fare.

Another development likely to change the industry’s focus involved its use of certain radio frequencies. In the late 1980’s and early 1990’s, with investment in cellular and digital communications skyrocketing, taxi cab companies found themselves in possession of a valuable asset in the form of the broadcast frequencies granted them by the Federal Communications Commission. During this time, the FCC, allowing them only two frequencies in any one area, heavily restricted the cellular telephone industry’s use of the airwaves. By the mid-1990’s, some cab-related services, such as New Jersey’s dispatcher Fleet Call, were in a strong position to become players in the burgeoning telecommunications industry.

Industry Leaders

Due to increasing decentralization in the industry, few national taxi corporations were in operation in the early 1990’s. A few companies, however, many of which were owned by larger holding corporations, had operations that reached beyond the local. Figure 1 shows the industry leaders in the San Francisco area and their share of the market.

Figure 1  Breakdown of Market Share in San Francisco .

Market 2- Taxi top Display

Taxi top display is a market from which City Taxi can gain a substantial amount of revenue.  This has been shown to be a viable means of advertising for a number of companies and it is used widely.  Figure 2 shows the growth in the taxi top display market segment from 1993.

4.2.1 Competition and Buying Patterns

Competitive threats come from existing taxi cab companies in the San Francisco area. Their weaknesses are, however, that they do not have the credit/debit card payment option, and some still use the radio dispatch system. Transportation, Inc. has computer-aided dispatch but no credit card processing capabilities. Capital Cab, Yellow Cab, and Diamond Cab all have radio dispatch with selected drivers accepting credit cards. However, these drivers do not offer in-car processing, approval must be given at the home office.

Taxi Cabs . City Taxi’s competitors include existing taxi cab companies that have been operating in the San Francisco area. Specifically, competitors include:

• Town Cab is an organization run by Mr. Pete Whitehead. The company uses the radio dispatch system and has a fleet of 800 cabs.

City Taxi’s competitive advantage is our cutting edge technology which is unique to the taxi industry in San Francisco. The GPS will enable City Taxi to provide timely service by giving an accurate ETA. The credit/debit card feature will give our customers convenience and privacy during the transaction period.

Maintenance and Repair Services . City Taxi’s competitors include the above mentioned companies and general maintenance and repair shops in the area. Some of these operations do not have the capacity to handle a large amount of vehicles. While others may have the capacity, their operations are run in a primitive manner, and City Taxi intends to capitalize on that.

City Taxi’s competitive advantages include the availability of space, operations management, and skilled employees.

Strategy and Implementation Summary

Sales Strategy

At City Taxi, the sales process is the same for each of City Taxi’s two areas: taxi cab services and maintenance and repair services. The company intends to establish its presence online by developing a website from which sales will be generated. The District of Columbia Cab Commission regulates pricing for taxi cab services.

5.1 Marketing Strategy

Marketing Strategy

City Taxi markets its products and services as solutions to transportation needs in the city of San Francisco. Other target markets include customers in the low to mid income range. Direct mailings and television advertising will be the company’s main marketing channels.  These channels ensure that target customers are reached repeatedly and effectively. The company will monitor its market position through constant tracking by Value Pack and TCI Media, Inc.

TCI Media Services – The proposed advertising package, titled “The Championship,” will yield:

• Ads on the TV guide channel

5.1.1 Marketing Programs

City Taxi plans to communicate through direct mail and television advertising to generate sales. TCI MEDIA Services and Val-Pak Direct Marketing will spearhead the marketing campaign. The key message associated with our products and services is cleaner, efficient, flexible, and convenient taxi cabs.

Additional Plans–The company also has additional promotional plans which are diverse and include a range of marketing communications described below:

• Val-Pak Direct Marketing : the challenge of any direct marketer is to take a massive amount of amorphous data and create tailored messages to targeted market segments. Perhaps no company is more familiar with that challenge than Florida-based Val-Pak Direct Marketing, a leader in local, cooperative direct mail advertising. More than 53 million households in the United States receive Val-Pak coupons in their mailbox. In 1997, Val-Pak designed, printed and distributed more than 11 billion incentive coupons promoting various products and services. Val-Pak targets as few as 10,000 households or as many as 53 million with any given mailing.

5.2 Strategic Alliances

The company has strategic alliances with King Communications, Surfside Systems, and Commercial Electronic Services. These alliances are valuable to City Taxi because they allow the company to get updates on technology and added tech support, and they are valuable to the ally firms because City Taxi is a growing customer. All agreements come with a stipulation that if new technology becomes available, City Taxi will be notified and provided with the technology to expand on current technology, helping us maintain a competitive edge. Details of the strategic relationships that City Taxi has are given below.

• Mighty Cab Body Shop . The owner of Mighty Cab also owns a body shop. City Taxi will seek to establish a relationship with it for body work and towing services.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Organization

The company’s management philosophy is based on responsibility and mutual respect. City Taxi has an environment and structure that encourages productivity and respect for customers and fellow employees.

The City Taxi team is organized into two groups:

• Maintenance and Repair Services .  This division will deal with the maintenance of vehicles.  Drivers will be charged at discounted rates for tune-ups, wheel alignments, and other repairs.  This division will be staffed with seven employees to begin with.

Officers and Key Employees

City Taxi’s management is highly experienced and qualified.  Key members of City Taxi’s management teams, their backgrounds, and responsibilities are as follows.

• Ms. Glenda Jones, Call Center Supervisor.

Financial Plan investor-ready personnel plan .">

The company is seeking $2.5 million of financing to fund the acquisition of Mighty Cab Association and its initial operations. This funding will cover the purchase of Mighty Cab, marketing, purchase of extra vehicles, software, and hardware.

7.1 Important Assumptions

The table below shows the key assumptions for City Taxi.

7.2 Break-even Analysis

City Taxi’s Break-even Analysis indicates that the firm has a strong balance of costs and sales. The company estimates a monthly break-even sales volume of approximately $43,000, which will be reached by Fiscal Year (FY) 2000.

7.3 Projected Profit and Loss

City Taxi is in the early stage of development, thus initial projections have only been made on accounts that are believed to most drive the income statement.

7.4 Projected Cash Flow

The table below outlines the company’s cash flows for FY 1999-2001. The required $2.5 million will be spent to acquire Mighty Cab’s operations ($1.25 million), as well as to purchase additional property ($250,000) and equipment ($200,000). An additional $500,000 will be spent on other short-term assets.

7.5 Projected Balance Sheet

The table below provides City Taxi’s actual and projected balance sheets for 1999-2001.

7.6 Business Ratios

The following table contains important business ratios from the taxi cab industry, as determined by the Standard Industry Classification (SIC) Index #4121, Taxi Cabs.

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