The 46 Best Cover Letter Examples: What They Got Right
![what to put in a cover letter example Amanda Zantal-Wiener](https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/IMG_2808.jpg?width=48&height=48&name=IMG_2808.jpg)
Published: May 22, 2024
I’ve sent plenty of cover letters throughout my career, so I know it isn’t usually fun to write one. Fortunately, the cover letter examples I painstakingly gathered below show that it’s possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process.
![what to put in a cover letter example person types of a cover letter](https://www.hubspot.com/hs-fs/hubfs/Untitled%20design%20%2860%29.jpg?width=595&height=400&name=Untitled%20design%20%2860%29.jpg)
I was shocked upon learning 45% of job seekers don’t include a cover letter when applying for a job. I definitely don’t recommend following the crowd on this matter because your cover letter is a chance to tell the stories your resume only outlines.
It’s an opportunity for you to highlight your creativity at the earliest stage of the recruitment process.
Are you ready to showcase your unique skills and experience? Or are you looking for more tips and cover letter inspiration?
Keep reading for 40+ cover letter examples, then check out tips for cover letter formatting and what makes a cover letter great.
![what to put in a cover letter example → Click here to access 5 free cover letter templates [Free Download]](https://no-cache.hubspot.com/cta/default/53/3f347702-d7e9-4e59-9fe4-be4cd7bad191.png)
Table of Contents
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Customizable Cover Letter Examples
Best cover letter examples, short cover letter examples, creative cover letter examples, job cover letter examples, career cover letter examples, what is a good cover letter, what’s on a cover letter, what makes a great cover letter.
![what to put in a cover letter example what to put in a cover letter example](https://offers.hubspot.com/hubfs/Image%20Hackathon%20%E2%80%93%20Horizontal%20(18).png)
5 Free Cover Letter Templates
Five fill-in-the-blank cover letter templates to help you impress recruiters.
- Standard Cover Letter Template
- Entry-Level Cover Letter Template
- Data-Driven Cover Letter Template
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In a hurry for a cover letter example you can download and customize? Check out the ones below from HubSpot’s cover letter template kit .
1. Standard Cover Letter Example
![what to put in a cover letter example good cover letter examples, standard](https://knowledge.hubspot.com/hubfs/best-cover-letter-examples-1-20240712-5716570.webp)
![what to put in a cover letter example good cover letter examples, short and sweet](https://knowledge.hubspot.com/hubfs/best-cover-letter-examples-8-20240712-9918439.webp)
In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."
Unhelpful Cover Letter Introduction:
"To Whom it May Concern,
I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."
Relevant Professional Experience
It can be tempting to use the same cover letter for every job. After all, it‘s about your experience, isn’t it? But it's not enough to rephrase the work history in your resume.
Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.
So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.
To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.
Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.
Helpful Cover Letter Experience:
“At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface.”
Unhelpful Cover Letter Experience:
“I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results.”
Useful Examples
To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.
Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.
Helpful Cover Letter Example:
“I lead a team of five content writers while increasing website traffic by 18% year-over-year.”
Unhelpful Cover Letter Example:
“I have a great track record of leadership and achieving fantastic results.”
Research and Company Knowledge
Hiring teams aren‘t hiring anyone with the skills to do the job. They’re hiring a person they'll work alongside at their specific company.
So, to show that you‘re not just looking for any job anywhere, share your knowledge of the company’s industry, values, and culture in your cover letter.
Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.
Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.
Helpful Cover Letter Research:
“I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot.”
Unhelpful Cover Letter Research:
“I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations.”
Clear Writing
Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.
To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.
You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.
- Guide to Becoming a Better Writer
- Tips for Simplifying Your Writing
Helpful Cover Letter Writing:
"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.
Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."
Unhelpful Cover Letter Writing:
"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.
Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."
Genuine Interest and Enthusiasm
Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.
Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.
Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:
- Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
- Choose your words carefully .
- Write in active voice.
Helpful Cover Letter Tone:
“I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization.”
Unhelpful Cover Letter Tone:
“Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting.”
Memorable Conclusion
End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.
Then, thank your reader for their time and consideration and include your contact information for easy follow-up.
To make your conclusion memorable, think about what parts of your letter you‘d most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you’re feeling stuck, this list of ways to close an email can help.
Helpful Cover Letter Conclusion:
"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.
Together, let's make a lasting impact on our planet.
[Your Name]"
Unhelpful Cover Letter Conclusion:
"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.
I’d like to add another stage to the job search: experimentation.
In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.
But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.
I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.
So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.
Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.
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How to Write a Cover Letter [Full Guide & Examples for 2024]
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After weeks of heavy job searching, you’re almost there!
You’ve perfected your resume.
You’ve short-listed the coolest jobs you want to apply for.
You’ve even had a friend train you for every single interview question out there.
But then, before you can send in your application and call it a day, you remember that you need to write a cover letter too.
So now, you’re stuck staring at a blank page, wondering where to start...
Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think.
In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.
We're going to cover:
What Is a Cover Letter?
- How to Write the Perfect Cover Letter, Step by Step
- 15+ Job-Winning Cover Letter Examples
Let’s get started.
A cover letter is a document that you submit as part of your job application, alongside your resume or CV.
The purpose of a cover letter is to introduce you and briefly summarize your professional background. On average, it should be around 250 to 400 words long .
A good cover letter is supposed to impress the hiring manager and convince them you’re worth interviewing as a candidate.
So, how can your cover letter achieve this?
First of all, it should complement your resume, not copy it. Your cover letter is your chance to elaborate on important achievements, skills, or anything else that your resume doesn’t give you the space to cover.
For example, if you have an employment gap on your resume, the cover letter is a great place to explain why it happened and how it helped you grow as a person.
If this is your first time writing a cover letter, writing about yourself might seem complicated. But don’t worry—you don’t need to be super creative or even a good writer .
All you have to do is follow this tried and tested cover letter structure:
![what to put in a cover letter example structure of a cover letter](https://cdn-blog.novoresume.com/articles/how-to-write-a-cover-letter-guide/structure-of-a-cover-letter.webp)
- Header. Add all the necessary contact information at the top of your cover letter.
- Formal greeting. Choose an appropriate way to greet your target audience.
- Introduction. Introduce yourself in the opening paragraph and explain your interest in the role.
- Body. Elaborate on why you’re the best candidate for the job and a good match for the company. Focus on “selling” your skills, achievements, and relevant professional experiences.
- Conclusion. Summarize your key points and wrap it up professionally.
Now, let’s take a look at an example of a cover letter that follows our structure perfectly:
![what to put in a cover letter example How to Write a Cover Letter](https://cdn-blog.novoresume.com/articles/how-to-write-a-cover-letter-guide/How-to-Write-a-Cover-Letter.webp)
New to cover letter writing? Give our cover letter video a watch before diving into the article!
When Should You Write a Cover Letter?
You should always include a cover letter in your job application, even if the hiring manager never reads it. Submitting a cover letter is as important as submitting a resume if you want to look like a serious candidate.
If the employer requests a cover letter as part of the screening process, not sending one is a huge red flag and will probably get your application tossed into the “no” pile immediately.
On the other hand, if the job advertisement doesn’t require a cover letter from the candidates, adding one shows you went the extra mile.
Putting in the effort to write a cover letter can set you apart from other candidates with similar professional experience and skills, and it could even sway the hiring manager to call you for an interview if you do it right.
Need to write a letter to help get you into a good school or volunteer program? Check out our guide to learn how to write a motivation letter !
How to Write the Perfect Cover Letter
Now that you know what a cover letter is, it’s time to learn how to write one!
We’ll go through the process in detail, step by step.
#1. Choose the Right Cover Letter Template
A good cover letter is all about leaving the right first impression.
So, what’s a better way to leave a good impression than a well-formatted, stylish template?
![what to put in a cover letter example cover letter templates for 2024](https://cdn-blog.novoresume.com/articles/how-to-write-a-cover-letter-guide/cover-letter-templates-for-2024.webp)
Just choose one of our hand-picked cover letter templates , and you’ll be all set in no time!
As a bonus, our intuitive AI will even give you suggestions on how to improve your cover letter as you write it. You’ll have the perfect cover letter done in minutes!
![what to put in a cover letter example cover letter templates](https://cdn-blog.novoresume.com/articles/how-to-write-a-cover-letter-guide/cover-letter-templates.png)
#2. Put Contact Information in the Header
As with a resume, it’s important to start your cover letter with your contact details at the top. These should be in your cover letter’s header, separated neatly from the bulk of your text.
![what to put in a cover letter example Contact Information on Cover Letter](https://cdn-blog.novoresume.com/articles/how-to-write-a-cover-letter-guide/Contact-Information-on-Cover-Letter.png)
Here, you want to include all the essential contact information , including:
- Full Name. Your first and last name should stand out at the top.
- Job Title. Match the professional title underneath your name to the exact job title of the position you’re applying for. Hiring managers often hire for several roles at once, so giving them this cue about what role you’re after helps things go smoother.
- Email Address. Always use a professional and easy-to-spell email address. Ideally, it should combine your first and last names.
- Phone Number. Add a number where the hiring manager can easily reach you.
- Location. Add your city and state/country, no need for more details.
- Relevant Links (optional). You can add links to websites or social media profiles that are relevant to your field. Examples include a LinkedIn profile , Github, or an online portfolio.
Then it’s time to add the recipient’s contact details, such as:
- Hiring Manager's Name. If you can find the name of the hiring manager, add it.
- Hiring Manager's Title. While there’s no harm in writing “hiring manager,” if they’re the head of the department, we recommend you use that title accordingly.
- Company Name. Make sure to write the name of the company you're applying to.
- Location. The city and state/country are usually enough information here, too.
- Date of Writing (Optional). You can include the date you wrote your cover letter for an extra professional touch.
![what to put in a cover letter example matching resume and cover letter](https://cdn-blog.novoresume.com/articles/how-to-write-a-cover-letter-guide/matching-resume-and-cover-letter.png)
#3. Address the Hiring Manager
Once you’ve properly listed all the contact information, it’s time to start writing the content of the cover letter.
The first thing you need to do here is to address your cover letter directly to the hiring manager.
In fact, you want to address the hiring manager personally .
Forget the old “Dear Sir or Madam” or the impersonal “To Whom It May Concern.” You want to give your future boss a good impression and show them that you did your research before sending in your application.
No one wants to hire a job seeker who just spams 20+ companies and hopes something sticks with their generic approach
So, how do you find out who’s the hiring manager?
First, check the job ad. The hiring manager’s name might be listed somewhere in it.
If that doesn’t work, check the company’s LinkedIn page. You just need to look up the head of the relevant department you’re applying to, and you’re all set.
For example, if you’re applying for the position of Communication Specialist at Novorésumé. The hiring manager is probably the Head of Communications or the Chief Communications Officer.
Here’s what you should look for on LinkedIn:
![what to put in a cover letter example linkedin search cco](https://cdn-blog.novoresume.com/articles/how-to-write-a-cover-letter-guide/linkedin-search-cco.png)
And there you go! You have your hiring manager.
But let’s say you’re applying for a position as a server . In that case, you’d be looking for the “restaurant manager” or “food and beverage manager.”
If the results don’t come up with anything, try checking out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.
Make sure to address them as Mr. or Ms., followed by their last name. If you’re not sure about their gender or marital status, you can just stick to their full name, like so:
- Dear Mr. Kurtuy,
- Dear Andrei Kurtuy,
But what if you still can’t find the hiring manager’s name, no matter where you look?
No worries. You can direct your cover letter to the company, department, or team as a whole, or just skip the hiring manager’s name.
- Dear [Department] Hiring Manager
- Dear Hiring Manager
- Dear [Department] Team
- Dear [Company Name]
Are you applying for a research position? Learn how to write an academic personal statement .
#4. Write an Eye-Catching Introduction
First impressions matter, especially when it comes to your job search.
Hiring managers get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.
So, it’s essential to catch their attention from the very first paragraph.
The biggest problem with most opening paragraphs is that they’re usually extremely generic. Here’s an example:
- My name is Jonathan, and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a Sales Manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.
See the issue here? This opening paragraph doesn’t say anything except the fact that you’ve worked the job before.
And do you know who else has similar work experience? All the other applicants you’re competing with.
Instead, you want to start with some of your top achievements to grab the reader’s attention. And to get the point across, the achievements should be as relevant as possible to the position.
Your opening paragraph should also show the hiring manager a bit about why you want this specific job. For example, mention how the job relates to your plans for the future or how it can help you grow professionally. This will show the hiring manager that you’re not just applying left and right—you’re actually enthusiastic about getting this particular role.
Now, let’s make our previous example shine:
Dear Mr. Smith,
My name’s Michael, and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked as a Sales Representative with Company X, another fin-tech company , for 3+ years, where I generated an average of $30,000+ in sales per month and beat the KPIs by around 40%. I believe that my previous industry experience, passion for finance , and excellence in sales make me the right candidate for the job.
The second candidate starts with what they can do for the company in the future and immediately lists an impressive and relevant achievement. Since they’re experienced in the same industry and interested in finance, the hiring manager can see they’re not just a random applicant.
From this introduction, it’s safe to say that the hiring manager would read the rest of this candidate’s cover letter.
#5. Use the Cover Letter Body for Details
The next part of your cover letter is where you can go into detail about what sets you apart as a qualified candidate for the job.
The main thing you need to remember here is that you shouldn’t make it all about yourself . Your cover letter is supposed to show the hiring manager how you relate to the job and the company you’re applying to.
No matter how cool you make yourself sound in your cover letter, if you don’t tailor it to match what the hiring manager is looking for, you’re not getting an interview.
To get this right, use the job ad as a reference when writing your cover letter. Make sure to highlight skills and achievements that match the job requirements, and you’re good to go.
Since this part of your cover letter is by far the longest, you should split it into at least two paragraphs.
Here’s what each paragraph should cover:
Explain Why You’re the Perfect Candidate for the Role
Before you can show the hiring manager that you’re exactly what they’ve been looking for, you need to know what it is they’re looking for.
Start by doing a bit of research. Learn what the most important skills and responsibilities of the role are according to the job ad, and focus on any relevant experience you have that matches them.
For example, if you’re applying for the position of a Facebook Advertiser. The top requirements on the job ad are:
- Experience managing a Facebook ad budget of $10,000+ / month
- Some skills in advertising on other platforms (Google Search + Twitter)
- Excellent copywriting skills
So, in the body of your cover letter, you need to show how you meet these requirements. Here’s an example of what that can look like:
In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $40,000+ . As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. I created the ad copy and images, picked the targeting, ran optimization trials, and so on.
Other than Facebook advertising, I’ve also delved into other online PPC channels, including:
- Google Search
Our example addresses all the necessary requirements and shows off the candidate’s relevant skills.
Are you a student applying for your first internship? Learn how to write an internship cover letter with our dedicated guide.
Explain Why You’re a Good Fit for the Company
As skilled and experienced as you may be, that’s not all the hiring manager is looking for.
They also want someone who’s a good fit for their company and who actually wants to work there.
Employees who don’t fit in with the company culture are likely to quit sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary , so hiring managers vet candidates very carefully to avoid this scenario.
So, you have to convince the hiring manager that you’re passionate about working with them.
Start by doing some research about the company. You want to know things like:
- What’s the company’s business model?
- What’s the company’s product or service? Have you used it?
- What’s the company’s culture like?
Chances are, you’ll find all the information you need either on the company website or on job-search websites like Jobscan or Glassdoor.
Then, pick your favorite thing about the company and talk about it in your cover letter.
But don’t just describe the company in its own words just to flatter them. Be super specific—the hiring manager can see through any fluff.
For example, if you’re passionate about their product and you like the company’s culture of innovation and independent work model, you can write something like:
I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features, such as Made-Up-Feature #1 and Made-Up-Feature #2, were real game changers for the device.
I really admire how Company XYZ strives for excellence in all its product lines, creating market-leading tech. As someone who thrives in a self-driven environment, I truly believe that I’ll be a great match for your Product Design team.
So, make sure to do your fair share of research and come up with good reasons why you're applying to that specific company.
Is the company you want to work for not hiring at the moment? Check out our guide to writing a letter of interest .
#6. Wrap It Up and Sign It
Finally, it’s time to conclude your cover letter.
In the final paragraph, you want to:
- Wrap up any points you couldn't make in the previous paragraphs. Do you have anything left to say? If there’s any other information that could help the hiring manager make their decision, mention it here. If not, just recap your key selling points so far, such as key skills and expertise.
- Express gratitude. Politely thanking the hiring manager for their time is always a good idea.
- Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. This means you should ask the hiring manager to do something, like call you and discuss your application or arrange an interview.
- Remember to sign your cover letter. Just add a formal closing line and sign your name at the bottom.
Here’s an example of how to end your cover letter :
I hope to help Company X make the most of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your Facebook marketing goals. Please don’t hesitate to reach out to me at the provided email address or phone number so that we may arrange an interview.
Thank you for your consideration,
Alice Richards
Feel free to use one of these other popular closing lines for your cover letter:
- Best Regards,
- Kind Regards,
Cover Letter Writing Checklist
Once you’re done with your cover letter, it’s time to check if it meets all industry requirements.
Give our handy cover letter writing checklist a look to make sure:
Does your cover letter heading include all essential information?
- Professional Email
- Phone Number
- Relevant Links
Do you address the right person?
- The hiring manager in the company
- Your future direct supervisor
- The company/department in general
Does your introductory paragraph grab the reader's attention?
- Did you mention some of your top achievements?
- Did you use numbers and facts to back up your experience?
- Did you convey enthusiasm for the specific role?
Do you show that you’re the right candidate for the job?
- Did you identify the core requirements for the role?
- Did you show how your experiences helped you fit the requirements perfectly?
Do you convince the hiring manager that you’re passionate about the company you’re applying to?
- Did you identify the top 3 things that you like about the company?
- Did you avoid generic reasons for explaining your interest in the company?
Did you conclude your cover letter properly?
- Did you recap your key selling points in the conclusion?
- Did you end your cover letter with a call to action?
- Did you use the right formal closing line and sign your name?
15 Cover Letter Tips
Now you’re all set to write your cover letter!
Before you start typing, here are some cover letter tips to help take your cover letter to the next level:
- Customize Your Cover Letter for Each Job. Make sure your cover letter is tailored to the job you're applying for. This shows you're not just sending generic applications left and right, and it tells the hiring manager you’re the right person for the job.
- Showcase Your Skills. Talk about how your skills meet the company’s needs. And while your hard skills should be front and center, you shouldn’t underestimate your soft skills in your cover letter either.
- Avoid Fluff. Don’t make any generic statements you can’t back up. The hiring manager can tell when you’re just throwing words around, and it doesn’t make your cover letter look good.
- Use Specific Examples. Instead of saying you're great at something, give an actual example to back up your claim. Any data you can provide makes you sound more credible, so quantify your achievements. For example, give numbers such as percentages related to your performance and the timeframe it took to accomplish certain achievements.
- Research the Company. Always take time to learn about the company you're applying to. Make sure to mention something about them in your cover letter to show the hiring manager that you're interested.
- Follow the Application Instructions. If the job posting asks for something specific in your cover letter or requires a certain format, make sure you include it. Not following instructions can come off as unattentive or signal to the hiring manager that you’re not taking the job seriously.
- Use the Right Template and Format. Choose the right cover letter format and adapt your cover letter’s look to the industry you’re applying for. For example, if you’re aiming for a job in Law or Finance, you should go for a cleaner, more professional look. But if you’re applying for a field that values innovation, like IT or Design, you have more room for creativity.
- Express Your Enthusiasm. Let the hiring manager know why you're excited about the job. Your passion for the specific role or the field in general can be a big selling point, and show them that you’re genuinely interested, not just applying left and right.
- Address Any Gaps. If there are any employment gaps in your resume , your cover letter is a great place to mention why. Your resume doesn’t give you enough space to elaborate on an employment gap, so addressing it here can set hiring managers at ease—life happens, and employers understand.
- Avoid Quirky Emails. Your email address should be presentable. It’s hard for a hiring manager to take you seriously if your email address is “[email protected].” Just use a [email protected] format.
- Check Your Contact Information. Typos in your email address or phone number can mean a missed opportunity. Double-check these before sending your application.
- Mention if You Want to Relocate. If you’re looking for a job that lets you move somewhere else, specify this in your cover letter.
- Keep It Brief. You want to keep your cover letter short and sweet. Hiring managers don’t have time to read a novel, so if you go over one page, they simply won’t read it at all.
- Use a Professional Tone. Even though a conversational tone isn’t a bad thing, remember that it's still a formal document. Show professionalism in your cover letter by keeping slang, jargon, and emojis out of it.
- Proofread Carefully. Typos and grammar mistakes are a huge deal-breaker. Use a tool like Grammarly or QuillBot to double-check your spelling and grammar, or even get a friend to check it for you.
15+ Cover Letter Examples
Need some inspiration? Check out some perfect cover letter examples for different experience levels and various professions.
5+ Cover Letter Examples by Experience
#1. college student cover letter example.
![what to put in a cover letter example college or student cover letter example](https://cdn-blog.novoresume.com/articles/how-to-write-a-cover-letter-guide/college-or-student-cover-letter-example.png)
Check out our full guide to writing a college student cover letter here.
#2. Middle Management Cover Letter Example
![what to put in a cover letter example Middle Management Cover Letter](https://cdn-blog.novoresume.com/articles/how-to-write-a-cover-letter-guide/Middle-Management-Cover-Letter.png)
Check out our full guide to writing a project manager cover letter here.
#3. Team Leader Cover Letter Example
![what to put in a cover letter example Team Leader Cover Letter Example](https://cdn-blog.novoresume.com/articles/how-to-write-a-cover-letter-guide/Team-Leader-Cover-Letter-Example.webp)
Check out our full guide to writing a team leader cover letter here.
#4. Career Change Cover Letter Example
![what to put in a cover letter example Career Change Cover Letter](https://cdn-blog.novoresume.com/articles/how-to-write-a-cover-letter-guide/Career-Change-Cover-Letter.png)
Check out our full guide to a career change resume and cover letter here.
#5. Management Cover Letter Example
![what to put in a cover letter example Management Cover Letter Example](https://cdn-blog.novoresume.com/articles/how-to-write-a-cover-letter-guide/Management-Cover-Letter-Example.webp)
Check out our full guide to writing a management cover letter here.
#6. Senior Executive Cover Letter Example
![what to put in a cover letter example Senior Executive Cover Letter Example](https://cdn-blog.novoresume.com/articles/how-to-write-a-cover-letter-guide/Senior-Executive-Cover-Letter-Example.webp)
Check out our full guide to writing an executive resume here.
9+ Cover Letter Examples by Profession
#1. it cover letter example.
![what to put in a cover letter example IT Cover Letter Example](https://cdn-blog.novoresume.com/articles/how-to-write-a-cover-letter-guide/IT-Cover-Letter-Example.webp)
Check out our full guide to writing an IT cover letter here.
#2. Consultant Cover Letter Example
![what to put in a cover letter example Consultant Cover Letter Example](https://cdn-blog.novoresume.com/articles/how-to-write-a-cover-letter-guide/Consultant-Cover-Letter-Example.webp)
Check out our full guide to writing a consultant cover letter here.
#3. Human Resources Cover Letter
![what to put in a cover letter example Human Resources Cover Letter](https://cdn-blog.novoresume.com/articles/how-to-write-a-cover-letter-guide/Human-Resources-Cover-Letter.webp)
Check out our full guide to writing a human resources cover letter here.
#4. Business Cover Letter Example
![what to put in a cover letter example Business Cover Letter Example](https://cdn-blog.novoresume.com/articles/how-to-write-a-cover-letter-guide/Business-Cover-Letter-Example.webp)
Check out our full guide to writing a business cover letter here.
#5. Sales Cover Letter Example
![what to put in a cover letter example Sales Cover Letter Example](https://cdn-blog.novoresume.com/articles/how-to-write-a-cover-letter-guide/Sales-Cover-Letter-Example.webp)
Check out our full guide to writing a sales cover letter here.
#6. Social Worker Cover Letter
![what to put in a cover letter example Social Worker Cover Letter](https://cdn-blog.novoresume.com/articles/how-to-write-a-cover-letter-guide/Social-Worker-Cover-Letter.webp)
Check out our full guide to writing a social worker cover letter here.
#7. Lawyer Cover Letter
![what to put in a cover letter example Lawyer Cover Letter](https://cdn-blog.novoresume.com/articles/how-to-write-a-cover-letter-guide/Lawyer-Cover-Letter.webp)
Check out our full guide to writing a lawyer cover letter here.
#8. Administrative Assistant Cover Letter
![what to put in a cover letter example Administrative Assistant Cover Letter](https://cdn-blog.novoresume.com/articles/how-to-write-a-cover-letter-guide/Administrative-Assistant-Cover-Letter.webp)
Check out our full guide to writing an administrative assistant cover letter here.
#9. Engineering Cover Letter Example
![what to put in a cover letter example Engineering Cover Letter Example](https://cdn-blog.novoresume.com/articles/how-to-write-a-cover-letter-guide/Engineering-Cover-Letter-Example.webp)
Check out our full guide to writing an engineer cover letter here.
#10. Receptionist Cover Letter Example
![what to put in a cover letter example Receptionist Cover Letter Example](https://cdn-blog.novoresume.com/articles/how-to-write-a-cover-letter-guide/Receptionist-Cover-Letter-Example.webp)
Check out our full guide to writing a receptionist cover letter here.
Need more inspiration? Check out these cover letter examples to learn what makes them stand out.
Plug & Play Cover Letter Template
Not sure how to start your cover letter? Don’t worry!
Just copy and paste our free cover letter template into the cover letter builder, and swap out the blanks for your details.
[Your Full Name]
[Your Profession]
[Your Phone Number]
[Your Email Address]
[Your Location]
[Your LinkedIn Profile URL (optional)]
[Your Personal Website URL (optional)]
[Recipient's Name, e.g., Jane Doe],
[Recipient's Position, e.g., Hiring Manager]
[Company Name, e.g., ABC Corporation]
[Company Address]
[City, State/Country]
Dear [Recipient's Name],
As a seasoned [Your Profession] with [Number of Years of Experience] years of industry experience, I am eager to express my interest in the [Job Title] position at [Company Name]. With my experience in [Your Industry/Sector] and the successes I've achieved throughout my education and career, I believe I can bring unique value and creativity to your team.
In my current role as [Your Current Job Title], I've taken the lead on more than [Number of Projects/Assignments] projects, some valued up to $[Highest Project Value]. I pride myself on consistently exceeding client expectations and have successfully [Mention a Key Achievement] in just a [Amount of Time] through [Skill] and [Skill].
I've collaborated with various professionals, such as [List Roles], ensuring that all [projects/tasks] meet [relevant standards or objectives]. This hands-on experience, coupled with my dedication to understanding each [client's/customer's] vision, has equipped me to navigate and deliver on complex projects.
My key strengths include:
- Improving [Achievement] by [%] over [Amount of Time] which resulted in [Quantified Result].
- Optimizing [Work Process/Responsibility] which saved [Previous Employer] [Amount of Time/Budget/Other Metric] over [Weeks/Months/Years]
- Spearheading team of [Number of People] to [Task] and achieving [Quantified Result].
Alongside this letter, I've attached my resume. My educational background, a [Your Degree] with a concentration in [Your Specialization], complements the practical skills that I'm particularly eager to share with [Company Name].
I'm excited about the possibility of contributing to [Something Notable About the Company or Its Mission]. I'd be grateful for the chance to delve deeper into how my expertise aligns with your needs.
Thank you for considering my application, and I look forward to hearing from you soon.
The Heart of Your Job Search - Creating a Killer Resume
Your cover letter is only as good as your resume. If either one is weak, your entire application falls through.
After all, your cover letter is meant to complement your resume. Imagine going through all this effort to leave an amazing first impression in your cover letter, only for the hiring manager to never read it because your resume was mediocre.
But don’t worry; we’ve got you covered here, too.
Check out our dedicated guide on how to make a resume and learn everything you need to know to land your dream job!
Just pick one of our resume templates and start writing your own job-winning resume.
![what to put in a cover letter example resume examples for cover letters](https://cdn-blog.novoresume.com/articles/how-to-write-a-cover-letter-guide/resume-examples-for-cover-letters.png)
Key Takeaways
Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:
- A cover letter is a 250 - 400 word document that’s meant to convince the hiring manager that you’re the best candidate for the job.
- Your job application should always include a cover letter alongside your resume.
- To grab the hiring manager’s attention, write a strong opening paragraph. Mention who you are, why you’re applying, and a standout achievement to pique their interest.
- Your cover letter should focus on why you’re the perfect candidate for the job and why you’re passionate about working in this specific company.
- Use the body of your cover letter to provide details on your skills, achievements, and qualifications, as well as make sure to convey your enthusiasm throughout your whole cover letter.
- Recap your key selling points towards the end of your cover letter, and end it with a formal closing line and your full name signed underneath.
At Novorésumé, we’re committed to helping you get the job you deserve every step of the way!
Follow our career blog for more valuable advice, or check out some of our top guides, such as:
- How to Make a Resume in 2024 | Beginner's Guide
- How to Write a CV (Curriculum Vitae) in 2024 [31+ Examples]
- 35+ Job Interview Questions and Answers [Full List]
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How to write a great cover letter in 2024: tips and structure
![what to put in a cover letter example young-woman-checking-her-cover-lette](https://9253440.fs1.hubspotusercontent-na1.net/hubfs/9253440/young-woman-checking-her-cover-lette.jpeg)
A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.
Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.
Here’s everything you need to know about how to write a cover letter — and a great one, at that.
What is a cover letter and why does it matter?
A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.
An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.
Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .
What 3 things should you include in a cover letter?
A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:
1. Personalization
Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.
2. Highlight relevant achievements and skills
Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.
3. Show enthusiasm and fit
Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.
What do hiring managers look for in a cover letter?
Employers look for several key elements in a cover letter. These include:
Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.
Clear and concise writing
A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.
Demonstrated knowledge of the company
Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.
Achievements and accomplishments
Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.
Enthusiasm and motivation
Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.
Professionalism
A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.
![what to put in a cover letter example excited-woman-in-her-office-how-to-write-a-cover-letter](https://www.betterup.com/hs-fs/hubfs/excited-woman-in-her-office.jpeg?width=1000&height=648&name=excited-woman-in-her-office.jpeg)
How do you structure a cover letter?
A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:
Contact information
Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.
Employer's contact information
Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.
Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.
Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.
How to write a good cover letter (with examples)
The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.
Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.
1. Add a header and contact information
While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:
- Pronouns (optional)
- Location (optional)
- Email address
- Phone number (optional)
- Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)
You can pull this information directly from your CV. Put it together, and it will look something like this:
Christopher Pike
San Francisco, California
Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:
Warm regards,
Catherine Janeway
Bloomington, Indiana
(555) 999 - 2222
![what to put in a cover letter example man-using-his-laptop-while-smiling-how-to-write-a-cover-letter](https://www.betterup.com/hs-fs/hubfs/man-using-his-laptop-while-smiling.jpeg?width=1000&name=man-using-his-laptop-while-smiling.jpeg)
2. Include a personal greeting
Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”
Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.
Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.
Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.
3. Draw them in with an opening story
The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing.
There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.
Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.
Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:
“Dear Mr. John Doe,
Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.
My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”
4. Emphasize why you’re best for the job
Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.
Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.
Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:
- They want someone who can write social media posts and blog content on tight deadlines
- They value collaboration and input from every team member
- They need a planner who can come up with strong PR strategies
Highlight how you fulfill these requirements:
“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.
Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”
5. End with a strong closing paragraph and sign off gracefully
Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.
You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.
When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”
Here’s a strong closing statement for you to consider:
“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.
![what to put in a cover letter example man-reading-carefully-how-to-write-a-cover-letter](https://www.betterup.com/hs-fs/hubfs/man-reading-carefully.jpeg?width=1000&name=man-reading-carefully.jpeg)
Tips to write a great cover letter that compliments your resume
When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:
- Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
- Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
- Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
- Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
- Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
- Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
- Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
- Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
- Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
- Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
- Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
- Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
- Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
- Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
- Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.
![what to put in a cover letter example woman-writing-on-her-notebook-how-to-write-a-cover-letter](https://www.betterup.com/hs-fs/hubfs/woman-writing-on-her-notebook.jpeg?width=1000&name=woman-writing-on-her-notebook.jpeg)
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Common cover letter writing FAQs
How long should a cover letter be.
A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.
Should I include personal information in a cover letter?
While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.
Can I use the same cover letter for multiple job applications?
While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.
Do I need to address my cover letter to a specific person?
Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."
Should I include references in my cover letter?
It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.
It’s time to start writing your stand-out cover letter
The hardest part of writing is getting started.
Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started.
There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role.
Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.
If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.
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Elizabeth Perry, ACC
Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.
3 cover letter examples to help you catch a hiring manager’s attention
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How to Write a Cover Letter That Gets You a Job Interview
Learn to avoid the biggest mistake job seekers make and write a cover letter that truly makes an impact.
![what to put in a cover letter example author image](https://static.jobscan.co/blog/uploads/Rob-Henderson-150x150.jpg)
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Most job seekers don’t know how to write a proper cover letter. They believe a cover letter is just a “here is my resume” note. This is a wasted opportunity!
In this article, you’ll discover the secret to writing a professional cover letter that’s truly effective. It’s not hard to do and will give you a significant edge over the competition. We’ll walk you through the process in a few straightforward steps and provide examples to help you along the way.
Ready to get started? Let’s dive in and create a cover letter that opens doors to your next opportunity.
What is a cover letter and do you really need one?
A cover letter is a short document (around 300 words) that accompanies your resume. Your cover letter should not simply repeat what your resume says . Instead, it should complement your resume, highlight your personality, and potentially address any weaknesses that could otherwise prevent you from getting an interview.
But do you really need a cover letter in 2024? The short answer is YES.
“Over 80% of hiring managers read a cover letter and 60% of applications require one as part of the application,” says career coach Madelyn Mackie . “Even hiring managers and recruiters who say they never read cover letters may find themselves drawn in by a particularly compelling letter.”
In fact, Jobscan analyzed nearly 1 million job applications and found that including a cover letter with your resume makes you 1.9 times more likely to be invited for an interview compared to those who left out a cover letter.
![what to put in a cover letter example How to write a cover letter](https://static.jobscan.co/blog/uploads/cover-letter-guide-thumbnail.png)
What’s the biggest cover letter mistake?
The biggest mistake job seekers make when writing their cover letter is to focus only on themselves .
“It’s not about you,” says career coach Susan Schwartz . “It’s about what you can do for them. Talking to them about what they care about—not about what you want—is what’s going to make them want to read your letter. And to hire you!”
According to Schwartz, this is the best way to write a cover letter:
Paragraph 1. A single sentence (maximum two) stating the PROBLEM that the company faces. What is the issue/need/opportunity that this role will address?
Paragraph 2. what solution do you offer how are you the answer to their need again, keep it to a sentence or two., paragraph 3. explanation: what experience do you have that supports your assertion that you can help this paragraph can be 3-4 sentences, but keep it short., paragraph 4. call to action: suggest next steps. not “thank you” but let’s plan to discuss this next week..
Since hiring managers often spend less than 20 seconds on an application, your cover letter needs to grab their attention and get them to look at your resume. By highlighting how your experience matches the job, you make it easier for them to see you as a great fit for the role.
Now let’s examine each of these steps in more detail.
How to write a strong cover letter step-by-step
Now that you know the basics of what to include in your cover letter, let’s go through the process from start to finish to see how you can write a cover letter that will make you stand out from the rest of the candidates.
1. Do your research
Before writing your cover letter, research the company to understand its current challenges and goals. Visit the company website, read their latest news and press releases, and follow their social media channels.
Don’t skip this step! It’s crucial for writing a cover letter that truly resonates with a potential employer and sets you apart from other candidates.
After you’ve researched the company, carefully read the job description. Ask yourself the following questions:
- What specific problems or challenges is this role designed to address?
- How do my skills and experiences align with the job requirements?
- Am I a good fit for the role?
- What unique value can I bring to the company in this role?
- Are there any keywords or phrases that I should incorporate into my cover letter?
After researching the company and the role, you’re ready to start writing your cover letter.
2. Write your opening paragraphs
Many job seekers make the mistake of being too wordy in their cover letters. You’re not writing a novel. Use short words in short sentences. Remember, a hiring manager is going to quickly scan your application, so you need to get right to the point.
Here are some examples of how to start a cover letter:
Dear [Hiring Manager’s Name],
I’ve noticed that NexGen is working hard to stand out in a crowded digital market, and keeping your brand top-of-mind for customers can be tough.
That’s where I come in—I specialize in creating engaging content and smart SEO strategies that boost online presence and drive customer engagement.
I understand that Weissman is seeking to maintain its innovative edge in the dancewear industry while consistently meeting sales and margin targets.
I am confident that my experience and passion for design can help Weissman continue to create stunning, market-leading dancewear.
I understand that Timmons Company needs motivated individuals to manage sales territories and boost product visibility in retail grocery stores around Quincy, IL.
I am excited to bring my self-motivation and sales-oriented mindset to your team, ensuring your products not only maintain their shelf presence but also thrive.
3. Prove you can do the job
Now you need to provide evidence that you’re the right person for the job. The best way to do this is to highlight your relevant experience and achievements. Here are some things you should focus on:
- Specific Accomplishments : Share examples of your successes, such as increasing sales, leading projects, or improving processes.
- Relevant Skills : Highlight the skills that match the job requirements, like planning, organizing, technical proficiencies, or specific industry experience.
- Problem-Solving : Discuss times when you successfully tackled challenges, such as resolving issues, managing conflicts, or implementing solutions.
- Industry Knowledge : Demonstrate your understanding of the field and awareness of current trends and standards.
- Team Collaboration : Mention how you’ve effectively worked in teams, mentored others, or collaborated across departments.
Remember to keep it concise. Your letter isn’t meant to tell your whole story; it’s about making a compelling case that you understand the key aspects of the job.
Your goal is to leave the reader eager to learn more about you. Here are some examples:
“Over the past five years, I’ve led digital marketing campaigns that ramped up organic traffic by 40% and bumped up conversion rates by 25%. I’ve worked with diverse teams to create compelling content that resonates with audiences and used data analytics to refine strategies for maximum impact. My experience with social media management and email marketing also ensures a holistic approach to your digital marketing needs.”
“With over ten years in apparel design, specializing in activewear and dancewear, I have a proven track record of developing designs that resonate with customers and drive sales. My expertise includes conducting global trend research, selecting inspiring materials, and leading teams to transform creative concepts into market-ready products. I am proficient in Adobe Creative Suite and have experience with CLO3D, ensuring that my designs are both innovative and technically sound. My leadership skills have been honed by mentoring junior designers and managing cross-functional teams, fostering a collaborative and efficient design process.”
“With several years of experience in CPG retail sales and merchandising, I have successfully managed sales territories, maintained product placements, and executed promotional strategies. My ability to plan and organize, combined with proficiency in Microsoft Office and familiarity with iPads, positions me well to contribute effectively to your sales team. I am adept at thinking on my feet and delivering results in dynamic environments, ensuring that products are always tagged, rotated, and optimally displayed.”
4. Conclude with a call to action
When wrapping up your cover letter, it’s crucial to include a strong call to action in your closing paragraph. This isn’t just about expressing gratitude—it’s about setting the stage for the next steps in the hiring process.
Instead of a simple “thank you,” aim to propose a specific plan, such as scheduling a meeting or a call to discuss how you can contribute to the company.
Here are some examples of how to end a cover letter :
“Let’s discuss how I can help NexGen Creative Agency achieve its sales goals next week. Please let me know your availability for a meeting.”
“How about we chat next week about how I can help Weissman shine even brighter? Let me know when you’re free.”
“Let’s plan to discuss how my self-motivation and sales-oriented mindset can boost product visibility for Timmons Company next week. Please let me know your availability for a meeting.”
There is no need to add anything more. Time is valuable, so hiring managers won’t spend it on a cover letter that isn’t concise and to the point.
Expert tips for writing a cover letter
We’ve gone over the basics of how to write a good cover letter. Here are some expert tips for formatting and how to make your cover letter even better.
Format your contact information correctly
Before diving into the content of your cover letter, it’s important to format the contact details and header correctly. You’ll need to include your name, full address, phone number, and email address.
Here’s an example:
![what to put in a cover letter example How to write a cover letter header.](https://static.jobscan.co/blog/uploads/Cover-letter-header.png)
Personalize your greeting
To whom should you address your cover letter to? “For maximum impact, see if you can find the hiring manager or recruiter for the role, and send your letter to them,” says career coach Susan Schwarz . “Addressing your letter to a specific person will significantly increase the likelihood of someone reading it.”
Check the company’s website or LinkedIn profile to find the name of the hiring manager. However, if you can’t find a specific name, “Dear Hiring Manager” will suffice.
To end a cover letter, you can use “best regards” or “kind regards” followed by your full name.
Show your personality
While it’s important to maintain a professional tone in your cover letter, don’t be afraid to let your personality shine through. But remember, you don’t want to overdo it—keep it concise and relevant .
Here are some ways to show your personality in your cover letter:
- Briefly mention a specific project or experience you enjoyed.
- Highlight a distinctive skill or trait that sets you apart.
- Talk about how your values align with the company’s mission or culture.
- Describe a unique volunteer experience.
Emphasize your adaptability
According to LinkedIn , the top “skill of the moment” is adaptability . This means being open to new ideas, ready to pivot when needed, and always looking for ways to improve. In a world where the only constant is change, being adaptable can set you apart.
Here’s an example of how to incorporate adaptability into your cover letter:
“In my previous role as a CPG retail sales merchandiser, I consistently demonstrated my ability to adjust to changing market conditions, customer preferences, and sales strategies. This adaptability allowed me to increase sales by 25% in a highly competitive market.”
Show enthusiasm
Research shows that 40% of employers would not hire a candidate if they lacked enthusiasm. Remember, you’re much more attractive to employers when you’re on fire .
Here’s an example of how to show enthusiasm for the company you’re applying to:
“I’ve long admired Weissman’s commitment to the dance community and the artistry of your costumes. Your dedication to empowering performances and celebrating creativity is inspiring, and I’m excited about the opportunity to join your passionate team.”
Balance professionalism with friendliness
Try to strike a balance between a professional and friendly tone. Don’t use overly formal language, but make sure your writing is polished and error-free. Use humor sparingly, as it can be easily misinterpreted.
This approach helps you come across as both competent and personable, making you an ideal candidate.
Cover letter do’s and don’ts
- Do personalize . Address your cover letter to a specific person whenever possible.
- Do be concise . Keep your cover letter to one page.
- Do show enthusiasm . Mention specific reasons why you want to work there.
- Do include measurable accomplishments . These are achievements that can be quantified , such as increasing sales by a percentage.
- Do show your personality . Share brief anecdotes or unique experiences relevant to the job.
- Do be professional yet friendly . Avoid overly formal language.
- Do proofread your cover letter. A single mistake can damage your chances of getting an interview.
- Do include a call to action. Suggest scheduling a meeting or a call.
- Don’t be too formal . Strike a balance between professionalism and friendliness.
- Don’t overuse humor . Humor can be easily misinterpreted or come off as unprofessional.
- Don’t repeat your resume . Your cover letter should complement your resume, not repeat it.
- Don’t include irrelevant information. Focus only on what’s most relevant to the job you’re applying for.
- Don’t use clichés . Phrases like “I am a hard worker” or “I think outside the box” are overused and add little value.
- Don’t make excuses . Avoid explaining gaps in employment or other potential negatives.
- Don’t forget to tailor each letter . Customizing each cover letter will help it pass through Applicant Tracking Systems (ATS).
Cover letter examples
Here are a few cover letter examples that show how to highlight your skills, show your personality, and match your experiences with the job.
Cover letter example for someone with no work experience
Starting your career can be challenging, especially when you don’t have much experience to showcase. But don’t worry—a well-written cover letter can highlight your strengths and potential.
![what to put in a cover letter example Cover letter example for someone with no experience.](https://static.jobscan.co/blog/uploads/Cover-letter-example-1-848x1024.png)
- Addresses the company’s needs : The letter begins by acknowledging the challenges the company faces, demonstrating an understanding of the industry and the company’s needs.
- Offers a solution : The candidate clearly states how they can provide value by offering a fresh perspective and innovative ideas.
- Highlights relevant experience : Even with limited work experience, the letter mentions a successful internship project that aligns with the job’s requirements.
- Shows enthusiasm and passion : The mention of a passion for sustainability and eagerness to contribute to the company’s efforts showcases the candidate’s genuine interest.
- Proposes next steps : The call to action is clear and professional, suggesting a meeting to discuss how the candidate can contribute, which shows initiative and confidence.
Cover letter example for someone changing careers
Changing careers can be a bold and exciting move, especially when you have a strong foundation of transferable skills. The following example of a cover letter demonstrates how to effectively highlight your previous experience and enthusiasm for a new industry.
![what to put in a cover letter example Cover letter example for someone changing careers.](https://static.jobscan.co/blog/uploads/Cover-letter-example-career-change-815x1024.png)
- Engaging opening : Starts with a bold question that captures attention and sets the tone for the rest of the letter.
- Clear value proposition : Quickly establishes how the candidate’s project management skills can benefit the finance industry.
- Relevant experience : Highlights a specific project that showcases the candidate’s ability to improve efficiency and manage complex tasks.
- Expresses enthusiasm : Shows genuine excitement about the career change and the specific company.
- Call to action : Concludes with a clear and confident call to action, suggesting a meeting to discuss how the candidate can contribute to the company’s success.
Cover letter example for someone re-entering the workforce
Re-entering the workforce after a significant break can be challenging, but it’s also an opportunity to showcase your resilience and the valuable skills you’ve developed during your time away.
The following cover letter example demonstrates how to effectively address employment gaps while highlighting your strengths and enthusiasm for the role.
![what to put in a cover letter example Cover letter example for someone returning to work after an employment gap.](https://static.jobscan.co/blog/uploads/Cover-Letter-Example-3-818x1024.png)
- Strong opening statement : The cover letter begins with a compelling statement about the importance of adaptability and innovation, setting a positive and forward-thinking tone.
- Addresses employment gap : It acknowledges the employment gap upfront, providing context without dwelling on it, which demonstrates honesty and transparency.
- Highlights relevant experience : The letter emphasizes past accomplishments and specific projects, showcasing the candidate’s skills and ability to deliver results.
- Shows enthusiasm for the role : The candidate expresses excitement about re-entering the workforce and aligns their values with the company’s mission.
- Proposes next steps : It ends with a clear call to action, suggesting a meeting to discuss how the candidate can contribute to the company’s success.
Generate a perfectly crafted cover letter in seconds
If you’re still having trouble writing your cover letter, try Jobscan’s AI cover letter generator . It analyzes both your resume and the job ad to create a completely original cover letter customized for the job you’re applying for.
To learn more about how the cover letter generator works, watch this brief video:
You can try Jobscan’s cover letter generator for free below:
Key takeaways
Follow these key takeaways to write a compelling cover letter that sets you apart from other candidates and opens doors to new career opportunities.
- Write with the employer’s needs in mind. Explain how you can address their specific challenges and contribute to their goals.
- Keep it brief . Use short sentences and paragraphs to make it easy for hiring managers to scan quickly.
- Address your letter to a specific person . If you can’t find a name, “Dear Hiring Manager” will suffice.
- Showcase your relevant experience. Use specific examples to demonstrate your abilities.
- Inject your personality. Share brief anecdotes or unique experiences relevant to the job.
- End with a strong call to action . Suggest a meeting or a call to discuss how you can contribute to the company’s success.
- Proofread your letter. A single error can torpedo your chances at getting an interview.
- Show enthusiasm. Showing excitement and a willingness to learn can make you a more attractive candidate.
A cover letter should be one page long, consisting of three to four paragraphs. The total word count should be around 250-400 words.
When you don’t have a specific name, you can use “Dear Hiring Manager.” Avoid using “To Whom It May Concern,” as it is considered old-fashioned.
When emailing a cover letter, use a clear subject line like “Application for Content Developer – [Your Name].” Paste your cover letter into the email body. Attach your resume.
Yes, a cover letter is necessary because good first impressions are important. By highlighting your qualifications and showing enthusiasm for the role, you can gain an advantage over someone who doesn’t send one.
Employers look for personalization in a cover letter, showing that it’s tailored to the specific job and company. Highlight relevant experience and skills that match the job requirements. Include specific achievements that demonstrate your capabilities and contributions.
Yes. Providing specific examples of your achievements helps demonstrate your skills and qualifications, making your application more compelling to employers.
A cover letter starts with your contact information, first and last name, the date, and the employer’s details. Begin with an introduction about your suitability for the role. Include a brief section highlighting relevant experience and skills with examples. Conclude by asking for an interview.
The primary goals of a simple cover letter are to make a good impression, get someone to read your resume, and offer you a job interview. It also shows you have good communication skills, which are highly valuable in today’s workforce.
The opening sentence should state the problem the company faces or pose a thought-provoking question to grab the hiring manager’s attention.
![what to put in a cover letter example author image](https://www.jobscan.co/ https://static.jobscan.co/blog/uploads/Rob-Henderson.jpg)
Robert Henderson, CPRW, is a career advice writer and a resume expert at Jobscan.
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![what to put in a cover letter example StandOut CV](https://standout-cv.com/wp-content/uploads/2020/01/cropped-SOCV-logo-e1605371415778.png)
12 CV cover letter examples
![what to put in a cover letter example Andrew Fennell photo](https://standout-cv.com/wp-content/uploads/2021/01/Andrew-Fennell-photo.png)
A cover letter for your CV, or covering note is an introductory message that accompanies your CV when applying for a job.
The purpose of the cover letter is simple… Persuade the reader to open your CV.
Learn how to write a cover letter properly, and you will hugely increase your chances of getting responses and landing job interviews.
This guide, with 12 annotated cover letter examples will show you everything you need to know about creating a winning cover note.
CV templates
How to layout a cover letter for your CV
This annotated example of a cover letter shows you how you should structure your cover letters, and the type of information you should be including.
You should always write your CV in the body of your email (or j ob site messaging system) so that it can be read instantly. Never attach it as a separate document, or the recipient probably won’t open it.
![what to put in a cover letter example How to write a cover letter](https://standout-cv.com/wp-content/uploads/2022/03/How-to-write-a-cover-letter.png)
Example CV cover letters
These 11 example CV cover letters from a range of industries should give you some good inspiration for creating your own cover letter.
Admin CV cover letter
![what to put in a cover letter example Administrator Cover Letter example](https://standout-cv.com/wp-content/uploads/2023/08/Administrator-Cover-Letter-2-1.png)
This cover letter is aimed at administrative roles , so it highlights the candidate’s abilities in efficiency, report writing and meeting deadlines, whilst demonstrating the types of environments they have worked in.
Learn how to write a cover letter step-by-step here.
Customer service CV cover letter
![what to put in a cover letter example Customer service cover letter example](https://standout-cv.com/wp-content/uploads/2023/08/Sales-Advisor-Cover-Letter-3-1.png)
This customer service cover letter briefly explains the candidate’s length of experience in the field and highlights some of the more important customer service skills such as call handling, order taking and complaint resolution.
This gives the reader an excellent introduction to the candidate and should certainly encourage them to open the CV.
See our full customer service cover letter guide, sales assistant cover letter example and waiter/waitress cover letter example .
Finance CV cover letter
![what to put in a cover letter example Finance cover letter example](https://standout-cv.com/wp-content/uploads/2023/08/Finance-Cover-Letter-3-1.png)
As a finance professional, it’s important to highlight your specialisms within finance, the types of companies you’ve worked for, and high level functions you’ve carried out within your cover letter. This will give the hiring manager a good overall feel of your abilities, and if it’s well tailored to the role, should provide them with enough info to excite them about your CV.
Quick tip: Use our job application tracker spreadsheet to track your applications and follow up with employers who don’t respond.
![what to put in a cover letter example CV builder](https://standout-cv.com/wp-content/uploads/2024/07/CV-builder-mob.png)
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Events CV cover letter
![what to put in a cover letter example Events manager cover letter example](https://standout-cv.com/wp-content/uploads/2023/08/Event-Manager-Cover-Letter-2-1.png)
This events manager candidate has done a great job of summarising the type and size of events they manage, along with details of core skills such as leadership, project delivery and stakeholder management.
This certainly provides enough info to create a buzz around the CV attached and encourage the recipient to open it.
Executive assistant CV cover letter
![what to put in a cover letter example Executive assistant cover letter example](https://standout-cv.com/wp-content/uploads/2023/08/Personal-Assistant-Cover-Letter-1-1.png)
This executive assistant CV cover letter provides a good high level intro to the candidate showing the reader key business support knowledge in areas such as admin, diary management and document management. It also shows that the candidate is confident supporting senior business figures.
Graduate CV cover letter
![what to put in a cover letter example Graduate cover letter example](https://standout-cv.com/wp-content/uploads/2023/08/Graduate-Cover-Letter-2-1.png)
As a graduate , your cover letter will need to be a little longer than an experienced candidates, to compensate for your lack of experience and really sell yourself.
This candidate speaks in lots of detail about their education, qualifications, and extra-curricular work which relates to the roles they are applying for.
IT CV cover letter
![what to put in a cover letter example IT Support cover letter example](https://standout-cv.com/wp-content/uploads/2023/08/IT-Support-Cover-Letter-3-1.png)
As an IT candidate, it’s important not only to highlight your technical skills, but also show how you apply those skills in the workplace to translate real benefits for your employer.
This candidate gives a good overview of the candidates technical abilities and the types of projects they apply them to, along with results they achieve.
Marketing CV cover letter
![what to put in a cover letter example Marketing Cover Letter example](https://standout-cv.com/wp-content/uploads/2023/08/Marketing-Cover-Letter-2-1.png)
This marketing cover letter provides readers with a summary of the candidate’s core marketing abilities such as media planning, brand awareness and cost reduction. It also explains the types of marketing campaigns and companies they have experience with – a great high-level intro.
Cover letter examples
Warehouse Operative cover letter – Training Contract cover letter – Cleaning Job cover letter – Nursery Assistant cover letter – Recruitment Consultant cover letter – Dental Nurse cover letter –
Chef cover letter – Editorial Assistant cover letter – Aircraft Mechanic cover letter – Biomedical Science cover letter – Cabin Crew cover letter – Finance Assistant cover letter – Hotel Receptionist cover letter – Asset Management cover letter – Assistant Psychologist cover letter – Beauty Therapist cover letter – Cafe Worker cover letter – HR Administrator cover letter – NQT cover letter – Quantity Surveyor cover letter
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- Paralegal cover letter
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- PE Teacher cover letter
- Personal Assistant cover letter
- Personal Trainer cover letter
- Pharmacist cover letter
- Pharmacy Assistant cover letter
- PHD Application cover letter
- Photographer cover letter
- Placement cover letter
- Private Equity cover letter
- Product Manager cover letter
- Production Assistant cover letter
- Production Operator cover letter
- Project Coordinator cover letter
- Promotion cover letter
- PWC cover letter
- Quantity Surveyor cover letter
- Receptionist cover letter
- Research Assistant cover letter
- Researcher cover letter
- Retail Assistant cover letter
- Retail cover letter
- Retail Manager cover letter
- Sales Advisor cover letter
- Sales Executive cover letter
- Sales Manager cover letter
- Scrum Master cover letter
- Security Officer cover letter
- Ski Season cover letter
- Social Media Executive cover letter
- Social Media Manager cover letter
- Software Developer cover letter
- Software Engineer cover letter
- Speculative cover letter
- Student cover letter
- Support Worker cover letter
- Teaching Assistant cover letter
- Team Leader cover letter
- Trainee Dental Nurse cover letter
- University cover letter
- UX Designer cover letter
- Volunteer cover letter
Project manager CV cover letter
![what to put in a cover letter example Project manager cover letter example](https://standout-cv.com/wp-content/uploads/2023/08/Project-Coordinator-Cover-Letter-3-1.png)
A project manager’ s cover letter needs to quickly explain to recipients the types of projects they lead and the technical expertise they bring to the projects. It’s also important to describe level of experience, seniority and background.
See full project manager cover letter example + writing guide
Operations manager cover letter
![what to put in a cover letter example Operations manager cover letter example](https://standout-cv.com/wp-content/uploads/2023/08/Operations-Manager-Cover-Letter-3-1.png)
This operations management CV provides a brief introduction to the types of operations the candidate manages and the firms they work for.
They also touch upon some core operations skills such as efficiency, logistics and ROI improvement.
Sales CV cover letter
![what to put in a cover letter example Sales cover letter example](https://standout-cv.com/wp-content/uploads/2023/08/Sales-Manager-Cover-Letter-3-1.png)
As a sales candidate, this cover letter shows the types of business this person can generate and the size and scale of the impact they create by highlighting some sales results.
It also mentions some core sales skills like business development, presenting, working under pressure and closing deals.
Cover letter templates
Teacher cover letter
![what to put in a cover letter example Teacher cover letter example](https://standout-cv.com/wp-content/uploads/2023/08/PE-Teacher-Cover-Letter-3-1.png)
This teacher cover letter does a great job of introducing the candidate, and showing the recipient the key facts they will be looking for, such as; the age group they teach, subject specialisms, and the results they have achieved.
The cover letter is brief and gets to the point quickly, so that readers will instantly look to open the attached CV .
How to write your CV cover letter
Now that you’ve seem good examples of cover letters to accompany your CV (or resume if you are in the USA) this guide will show exactly how to write your own, and the content that needs to be included .
Send your CV cover letter in email format (when possible)
When applying for jobs online you usually have 2 choices…
1) Send a message via the job website’s messaging system
2) Send the recruiter an email directly
If you can find an email address for the recruiter, then I would always recommend sending an email directly because it gives you more control.
When you send a message through a job website, it will transfer into an email with basic formatting and an auto-generated headline , which will look like this when the recruiter receives it.
![what to put in a cover letter example Email Subject line](https://standout-cv.com/wp-content/uploads/2023/05/Subject-line-1.png)
If you cannot find an email address for the recruiter on the job advert, then try searching LinkedIn or the company website to find the relevant contact.
You may not always be able to find an email address, but when you can – always send a job application by email .
Make your subject line appealing
As you can see in the picture above, a bad subject line can kill your chances of actually having your email read in the first place.
Your subject line should stand out and give the recruiter a reason to open your email.
When recruiters look into their inbox, they are looking for one thing; a candidate who can do the job they are advertising – so give that to them in your subject line.
Your subject line should be a short summary of your experience that relates directly to the job you are applying for.
The following are good subject line examples;
KS2 Teacher with 5 years experience
Front End Web developer with HTML, HTML & JavaScript experience
Junior Graphic designer with 1st BA Hons Graphic Design
If your subject line shows that you have one or two of the most important requirements for the job, your email should get opened every time.
Address the recruiter by name
![what to put in a cover letter example Address by name](https://standout-cv.com/wp-content/uploads/2023/05/Address-by-name.png)
To get the relationship off on the right foot, you should try to address the recruiter by name if you can.
Often the recruiter’s details will appear on the job advert but sometimes you may have to check out the company website or do some digging around on LinkedIn.
If you really can’t find the name, then it’s not the end of the world – just start with a simple friendly opening like “ Hi ”
(If you applying to a more traditional organisation such as an academic post for a university, you may want to use something a bit more formal like “ Dear sir or madam ”)
Use a friendly yet professional tone
It’s important to sound professional when writing a cover letter but you also need to demonstrate your ability to communicate with other people and show some personality.
If your email is too casual and written in an over-familiar tone, then you will come across us un-professional.
But on the other hand, if your email is too formal and shows no signs of rapport building, you risk appearing as somebody who lacks social skills.
So when writing your cover letter, try to strike a nice balance of professionalism and friendliness.
Opening with a line such as “ hope you’re well ” is a nice way to breathe a bit of personality into your cover letter.
Ensure that your spelling and grammar is perfect throughout your cover letter because sloppy mistakes are a huge red flag for recruiters.
Quick tip: If you struggle with spelling and grammar, try our quick-and-easy CV Builder
Keep it brief
Unless the job advert specifies otherwise; keep your cover letter short and sweet.
Recruiters and employers receive hundreds of job applications per week, so they don’t want to read a 2 page cover letter.
Depending on the role, around 2-4 sentences should be enough for the content of the cover letter.
You just need to write enough to persuade them to open your CV – It should roughly contain the same amount of information as your CV profile or personal statement.
Show how your skills match the job
![what to put in a cover letter example Hard skills vs soft skills](https://standout-cv.com/wp-content/uploads/2023/10/Hard-skills-vs-soft-skills.png)
To ensure that recruiters open your CV, you simply need to explain how your skills and experience match the job requirements from the advert.
Scan the job advert to discover what the most important candidate abilities are, and show how your previous experience has prepared you to cover these.
In particular, look out for any requirements that are essential to the job .
Focus on what you have to offer at this stage and not what you want.
At this stage, your covering letter is simply a means of getting the recruiter to open your CV, so it’s too early to talk about salary demands etc. Save that for your initial conversation with the recruiter.
Include a professional signature
![what to put in a cover letter example cover letter signatures](https://standout-cv.com/wp-content/uploads/2023/05/Email-signatures.png)
End your cover letter with a friendly salutation such as “Regards” and a smart signature which includes your name and most direct contact method (usually mobile phone for most people)
A professional email signature will show recruiters that you understand business-email etiquette and ensure they have a means of contacting you – even if they can’t open your CV for any reason.
Writing a CV cover letter
Hopefully this guide has given you everything you need to create a winning cover letter that will ensure you CV gets opened every time you send it.
Just remember to keep it brief, be friendly, tailor it towards your target role, and give recruiters some good reasons to be interested in you.
Good luck with the job hunt!
How to write a great cover letter
A cover letter is your chance to introduce yourself to a potential employer and spark their interest in reading your resume.
When you’re prepping job applications, a cover letter might seem like an afterthought compared to your resume. But your cover letter is worth just as much attention . That doesn’t mean it needs to be overly detailed – in fact, a simple single page is best.
Here are the key points to know about cover letters, plus the steps to follow to write one.
What is a cover letter?
A cover letter is a short letter that accompanies your resume when you apply for a role. It’s often the first point of contact you make with a potential employer, hiring manager or recruiter for a job application.
It’s a way to give the employer a sense of who you are, highlighting your skills and experience, before they read the information in your resume. Just as if you were meeting someone for the first time, you’d introduce yourself first before getting into the detail.
Sometimes, a short email can take the place of a cover letter, but the way you write it is much the same.
Take a look at this article comparing an average cover letter to a great one to help you see how to craft yours well.
How does a cover letter compare to your resume?
Your resume and cover letter complement each other but do slightly different things. Your resume summarises the key details of your skills, work experience and education. Resumes are best formatted with bullet points and broken into sections with subheadings, across about two pages.
A cover letter is shorter and sharper: a single page is best. It’s also more of a conversation opener – you’re speaking to the person responsible for the role you’re applying for, expressing your interest in the job and showing them why you’re a good fit for it.
The language in a cover letter is more personal. For example, a social worker’s resume might include, Redeveloped community youth program, increasing participation by 20 per cent. But in a cover letter you can write in the first person, which might read as, I’m a dedicated and driven social worker, with a strong commitment to supporting disadvantaged youth. It’s a chance to describe your skills and experiences in a way that also gives some insight into you and your career.
How to write your cover letter
- Start with a brief introduction about yourself and why you’re writing. Mention the job you’re applying for and your interest in it.
- Give a snapshot of the relevant skills, experience and qualifications you have that relate to the job. Think about the key two or three points in your resume and explaining these in a way that links them to why you’d be great for the role.
- Give examples of your skills or mention how you’ve used them – you might need to do this in more detail if the job ad requests that you address selection criteria.
- Note that your resume is attached. To finish, you can say that you’d welcome the opportunity to meet to discuss the role, or that you’re happy to provide more information, before signing off.
How to make your cover letter stand out
A cover letter should be engaging – you want to capture the interest of the person reading it so that they turn to your resume to find out more.
It’s also about showing the employer how your skills and experience are a good match for the role. That’s why you should always create a cover letter especially for the role you’re applying for – it shouldn’t be a generic letter. These tips can help you tailor your cover letter to the job.
A good cover letter can also demonstrate your written communication skills. Write for the environment you’re applying to: if it’s a more informal workplace or a creative type of work, don’t be afraid to inject some personal style into your writing to stand out.
Reading the 5 things employers wish they could say about cover letters and what recruiters look for in cover letters can also help you to write one that will impress.
Quick tips for improving your cover letter
- Use clear, concise language. It’s best to avoid complicated or flowery wording.
- Avoid overly long sentences. Try reading it aloud to see if there are any you struggle with.
- Always tailor your cover letter to the job. An application is all about showing how you’re a good fit for the role on offer, and you don’t want your cover letter to seem reused.
- Rather than writing ‘To whom it may concern’ or ‘Dear Sir or Madam’, find out who to address your letter to; you could phone the company to ask. It’s more personal that way and shows you’ve taken initiative.
- Triple check your spelling and grammar. Try printing your letter out then coming back to it fresh, or get someone with a keen eye to look over it for you.
- Keep your letter to around 250-350 words on a single page.
- Take a look at these examples of cover letters written by successful job seekers .
Writing your cover letter might feel intimidating at first when you’re facing a blank page. But by following these steps and tips, you can focus on crafting a cover letter that captures what you can bring to the role and makes a winning impression to the employer.
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Letter of Introduction: What Is It & How to Write One (+Templates)
- Klara Cervenanska ,
- Updated August 13, 2024 8 min read
Ever heard of a letter of introduction? If not, you’re not alone. While most people are familiar with resumes, cover letters, and even motivation letters, the letter of introduction remains a bit of a hidden gem in the professional world.
And that’s exactly why it could be your secret weapon .
Because it’s less common, sending one can really make you stand out and leave a lasting impression.
Writing a letter of introduction isn’t quite like drafting other career documents, but don’t worry—we’ll walk you through it step-by-step and share some examples you can use for yourself .
Table of Contents
Click on a section to skip
What is a letter of introduction?
Letter of introduction vs. cover letter vs. motivation letter, when should you write a letter of introduction , how to write a letter of introduction (7 simple steps), letter of introduction example, letter of introduction template, key takeaways: letter of introduction.
A letter of introduction is a brief letter used to introduce yourself or someone else to a third party, whether that’s a potential employer, business contact, or client.
It's a simple yet powerful tool that often flies under the radar in the professional world.
Unlike a cover letter or resume , a letter of introduction isn’t tied to a specific job application.
Instead, it’s more about opening doors and starting conversations. Think of it as a way to make connections that can lead to new opportunities, without the formalities that come with other career documents.
You might feel it sounds a bit similar to a cover letter or even a motivation letter .
While there are many similarities between these documents, the key difference lies in their purpose, main focus, and the target audience.
While a cover letter serves as an extension of your resume and is tailored to a specific job posting, a motivation letter is typically used in academic settings, such as when applying for educational programs or scholarships.
In contrast, a letter of introduction is primarily used for connecting and networking , without the immediate goal of securing a specific job or degree.
Let's take a closer look at what these documents are, when you should write them, and to whom:
Cover letter
- Purpose: Accompanies your resume to express interest in a specific job.
- Main focus: Adds more details to what’s already in your resume. Use it to explain why you’re the right fit for the job, highlight your skills, and achievements.
- Target audience: Employers, HR managers.
And if you want to learn more about writing a good cover letter, here's the only cover letter guide you'll ever need.
Letter of introduction
- Purpose: Introduces yourself or someone else to a company, potential client, or business partner without a specific job in mind.
- Main focus: Introduces your skills and experience to build a connection and make a positive first impression. If written for someone else, it highlights their qualifications and explains why they’re worth connecting with. This letter is flexible, useful for exploring job opportunities or business partnerships.
- Target audience: Potential employer, client, business partner, or collaborator.
Motivation letter
- Purpose: Explains why you're applying for a specific job, scholarship, or university program.
- Main focus: Focuses on your passions, goals, and reasons why you're interested in this job or educational programme. Highlights why this opportunity would enrich your work life and enhance your skills.
- Target audience: Academic institutions, NGOs, or employers.
A letter of introduction serves a different purpose compared to other career documents like a cover letter or a resume.
Whether you’re looking to introduce yourself to a company, recommend someone else, or explore new professional relationships, there are several situations where a letter of introduction is the ideal tool.
Here are some key scenarios when you might consider writing one:
- You want to reach new clients and customers. Writing a letter of introduction for customers or new clients helps build a personal connection. It also explains how your products or services can meet their needs.
- You're looking for a new job. It helps you introduce yourself to a potential employer, show your interest and enthusiasm for the company, and highlight how your skills could be a good fit. Even if there's no job opening posted.
- You just started a new job. When you start a new job, a letter of introduction helps your coworkers or teammates get to know you. Your manager might also send a letter to introduce you to the team.
- You're looking for a business partner/collaborator. An introduction letter is often used as the first point of contact with a potential business partner or collaborator who shares your interests or industry. Its goal is to expand your network, which could lead to mutually beneficial opportunities, such as joint ventures, partnerships, or new projects.
- Someone you know recommended you. If someone you know recommends you to others, an introduction letter can be a great way to follow up and explore collaboration or job opportunities.
- Someone asked you to recommend them. You would introduce the person to your team or employer trying to highlight their skills and qualifications. The goal is to create a connection between your company or team and the person you’re introducing.
Depending on the scenario, a letter of introduction can vary in tone and content, but the core structure remains the same.
These 7 simple steps will guide you in writing a clear and effective letter, no matter the situation:
Start with a header that includes your contact details—it's an obvious but important step. Make sure to list your name, address, phone number, and email at the top of the letter. You can also add the date and the recipient's information, like their name, company, and address.
Always address the recipient. If you're addressing someone you already know or who knows of you, start with a warm, friendly greeting. Typically, you’d use "Dear [Name],". If you don’t know the recipient, "Dear Sir/Madam," works just fine.
Start with introducing yourself and explaining why you're writing. Share who you are, why the company is relevant to you, and why you decided to reach out. Mention how you found out about the company or who referred you, and briefly introduce the person who connected you.
This is where you get straight to the point. Explain why the company or work is important to you and what you hope to achieve from this connection. Highlight the benefits and the potential value this relationship could bring.
Mention your previous work to show your credibility and what you can bring to the table. You should also briefly highlight your accomplishments. Understanding your background can help you stand out and be seen as a valuable candidate for the job.
End your letter with a polite conclusion, suggesting further communication. Highlight how excited you are to talk again and share when you have time to meet.
Now, all you have to do is sign off. Professionally, of course. A simple “ Looking forward to hearing from you ” does the trick every time.
We’ve covered the 7 key steps to writing a letter of introduction in theory.
Now, let’s take a look at an example that brings all these steps together.
BTW, this example was created using Kickresume’s cover letter builder tool . Even though it’s meant for writing cover letters, you can use it to write your letter of introduction, instead. The tool won't mind :)
We also prepared a few letter of introduction templates you can copy & paste and personalize.
Just pick one that suits your situation the best.
#1 For when you want to reach new clients and customers
#1 letter of introduction template.
Dear [Recipient’s Name],
I hope this letter finds you well. My name is [Your Name] , and I’m reaching out because I believe [Recipient’s Company Name] could benefit from the products I offer. I recently came across your company on social media and was impressed by the work you’re doing in [mention the industry or a specific area of interest].
At [Your Company Name] , we specialize in [briefly describe your product or service], and we’ve had great success helping businesses like yours [mention a specific benefit or outcome, e.g., “increase efficiency,” “enhance customer satisfaction,” “save time and money,” etc.] . I’m confident that what we offer could add real value to your operations.
I’d love the opportunity to discuss how we can work together and explore ways my product can support your business goals. If you’re interested in learning more, I’m available for a quick chat at your convenience.
Thank you for considering this, and I look forward to the possibility of collaborating with you.
Best regards,
[Your Name]
[Your Company Name]
[Phone Number]
[Email Address]
#2 For when you just started a new job
#2 letter of introduction template.
Subject: Excited to join the team!
I hope this message finds you well. My name is [Your Name] , and I’m thrilled to be joining [Company Name] as the new [Your Job Title] . I wanted to take a moment to introduce myself and say how excited I am to work with all of you.
A bit about me: I come from [mention your previous company or industry if relevant] , where I [briefly describe your previous role or experience] . I’m really passionate about [mention something relevant to your new role] , and I’m eager to contribute to the great work being done here.
I’ve heard wonderful things about the team, and I’m looking forward to getting to know each of you and learning from your experiences. Collaboration is something I value deeply, so please don’t hesitate to reach out if there’s anything I can help with or if you just want to chat.
Looking forward to meeting everyone and working together to achieve our goals!
Best regards, [Your Name] [Your Job Title] [Your Contact Information if needed]
#3 When someone you know recommended you
#3 letter of introduction template.
[Your Name] [Your Address] [City, State, ZIP Code] [Phone Number] [Email Address] [Date]
[Recipient’s Name] [Recipient’s Company Name] [Company Address] [City, State, ZIP Code]
Dear [Recipient’s Name] ,
I hope this message finds you well. My name is [Your Name] , and I’m reaching out because [Mutual Contact’s Name] spoke highly of you and your work in [mention the field or industry] . Given our shared interests and expertise, I’m excited about the possibility of collaborating.
At [Your Company or Your Current Position] , I’ve been focused on [briefly describe your work or area of expertise ], and I believe there’s significant potential for us to create something impactful together. [Mutual Contact’s Name] mentioned that you’re also passionate about [mention a specific area or project relevant to both] , and I think we could really complement each other’s skills and experiences.
I’d love to explore how we might work together on [mention a specific type of project, collaboration idea, or area of mutual interest] . If you’re interested, I’d be happy to set up a time to chat and see how we could make this happen.
Thank you for considering this, and I’m looking forward to the possibility of collaborating with you.
Best regards, [Your Name] [Phone Number] [Email Address]
#4 For when you're looking for a new job
#4 letter of introduction template.
I hope this letter finds you well. My name is [Your Name] , and I’m currently exploring new career opportunities. [Former Colleague’s Name] , who previously worked with me at [Your Previous Company] , highly recommended [Recipient’s Company Name] as an excellent place to grow and contribute.
With a strong background in [briefly mention your field or area of expertise], I’m confident that my skills and experience align well with the needs of your team. At [Your Previous Company] , I [mention a key accomplishment or responsibility] , which I believe demonstrates my ability to [mention how you can add value to the new company] .
I’m particularly drawn to [Recipient’s Company Name] because of [mention something specific about the company that excites you or aligns with your goals] . I would love the chance to discuss how I could contribute to your team and support your company’s objectives.
If you’re open to it, I’d be thrilled to chat further about any opportunities that might be available. Thank you for considering my application, and I look forward to the possibility of joining your team.
A letter of introduction is a valuable tool for making new connections, reaching out to potential employers, or helping you during your job hunt.
There are a couple of different situations when writing a letter of introduction is appropriate.
For example when:
- You want to reach new clients and customers
- You just started a new job
- Someone you know recommended you to someone
- Someone asked you to write one for them
- You're looking for a new job
- You're looking for a business partner/collaborator
The details may vary slightly depending on the context, but following these 7 steps will help you prepare a strong letter of introduction in any scenario:
- Add a header with contact information
- Include a salutation
- Introduce yourself and your contact (if applicable)
- State the purpose of the letter
- Highlight your accomplishments or previous relevant work
- Close the letter by suggesting further communication
- Sign off professionally
If you’re still in doubt about writing your letter of introduction, don’t hesitate to use the templates provided in the article.
Klara graduated from the University of St Andrews in Scotland. After having written resumes for many of her fellow students, she began writing full-time for Kickresume. Klara is our go-to person for all things related to student or 'no experience resumes'. At the same time, she has written some of the most popular resume advice articles on this blog. Her pieces were featured in multiple CNBC articles. When she's not writing, you'll probably find her chasing dogs or people-watching while sipping on a cup of coffee.
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How to Write a Cover Letter [Tips with Examples]
As a writer, I did my fair share of job hunting. Despite my experience and expertise, I often struggled with impressing interviewers due to my lackluster cover letters. Limited resources and time constraints left my cover letters far from impressive. However, things changed when I mastered the art of writing compelling cover letters. Soon, I started receiving interview calls and eventually landed my dream job. In this article, I will share these cover letter writing techniques with you, so you too know how to write a cover letter and can effortlessly land the job of your dreams.
What is a Cover Letter and What does it Contain?
A cover letter is a one-page business letter that you submit along with your resume when applying for a job. Its primary purpose is to persuade the employer that you are an excellent candidate for the role. It complements your resume by clearly linking your experience and interests to the position you're applying for. Essentially, the cover letter is your chance to convince the employer to invite you for an interview.
A typical cover letter contains several key elements, each serving a specific purpose in showcasing your qualifications and enthusiasm for the position. Here’s a breakdown of what a cover letter typically includes:
Your Contact Information: Name, address, phone number, and email address.
Date: The date you are writing the letter.
Employer’s Contact Information: Name, title, company, and address of the person you are addressing the letter to.
2. Salutation
Address the letter to a specific person if possible (e.g., “Dear Mr. Smith,” or “Dear Hiring Manager,”).
3. Introduction
Opening Statement: A brief introduction mentioning the job you are applying for and how you found out about the position.
Hook: A compelling reason why you are interested in the job and the company.
First Paragraph: Explain why you are a good fit for the role. Highlight key qualifications and experiences that align with the job requirements.
Second Paragraph: Provide specific examples of your accomplishments and how they relate to the job. Use quantifiable achievements to demonstrate your impact.
Third Paragraph: Discuss your knowledge of the company and why you are excited about this particular opportunity. Show that you have researched the organization and explain how your goals align with its mission and values.
5. Conclusion
Closing Statement: Reiterate your enthusiasm for the position and the company. Summarize why you are a strong candidate.
Call to Action: Mention your desire for an interview and provide your contact information again. Indicate that you will follow up within a certain timeframe.
Thank You: Express gratitude for the reader’s time and consideration.
6. Signature
Closing Phrase: Use a professional closing, such as “Sincerely”, or “Best regards”.
Signature: Leave space for your handwritten signature (if submitting a hard copy) and then type your name below it.
How to Write a Cover Letter For a Job in 5 Steps!
Firstly, it’s crucial to streamline the process of crafting a cover letter, but that doesn’t mean using the same cover letter for every job position or even the same position at different companies. Customization is key to standing out.
Step 1. Research the Company- AIPal
Open the job listing you want to apply for, typically found on platforms like LinkedIn or Indeed. These platforms usually provide a detailed job description outlining the requirements and responsibilities.
To begin, I will write a cover letter for the Sales & Marketing Manager position at Pride Mile, which is a remote job listing I found on LinkedIn.
To proceed effectively, I will copy the job description and input it into AIPal to extract key keywords. These keywords are crucial as they highlight the skills and attributes the employer is seeking for the role.
Prompt: Extract keywords from this job description that I can in my cover letter.
To refine your keyword research, you can ask AIPal to extract keywords and categorize them into tiers.
Prompt: Extract keywords from this job description that I can in my cover letter. Assign them in three tiers ranging from the most important to least important.
This way, you'll identify the most critical keywords, which should be emphasized more in your cover letter, and less important keywords, which can be mentioned once or twice.
This approach will give me a comprehensive understanding of what the job entails and what qualities I should emphasize in my cover letter.
Step 2. Choose a template- WPS Office
Choosing a cover letter template is important because it gives you a clear structure to follow, saving you time and ensuring your letter looks polished. It guides you on what information to include, from your skills to your qualifications, making it easier to customize each letter for different job applications. Templates also help keep your letter organized and visually appealing, which is key to making a positive impression on employers.
WPS Office has been a godsend in this regard, offering plenty of cover letter templates. I followed these steps to find the desired cover letter for the Marketing Manager position:
Open WPS Office and click on "New" on the left side pane.
Next, simply click on the “All” tab in the left side pane. This will display numerous templates available on WPS Office for documents, spreadsheets, and presentations.
To save time browsing through all the options, simply search for "cover letter". This filters out irrelevant templates and helps find the right cover letter template for the job post in context.
Upon finding the suitable template for the job post, click on it to preview.
To start customizing the selected template, click the "Download" button at the top right corner, which will launch it in the WPS Writer interface for editing.
Header and Salutation
Headers and salutations are essential in a cover letter for their role in setting a professional tone. The header provides your contact details and the date, ensuring easy communication and formal presentation.
Salutations, like "Dear Hiring Manager," personalize your letter and demonstrate attention to detail, addressing the recipient directly and showcasing professionalism from the start.
One of the standout features of WPS templates is its ready-made header, which enhances the visual appeal of your cover letter. It includes sections for your contact information, the date, and the recipient's details.
Addressing the recipient by name whenever possible adds a personal touch; if that information isn't available, a generic greeting such as "Dear Hiring Manager" remains professional and appropriate. Ensuring the document is error-free further underscores your professionalism and attention to detail.
Step 3. Introduction- Your Opening Sentences
Starting your cover letter with a compelling introduction is crucial. It’s your chance to grab the hiring manager's attention and make a strong first impression. A well-crafted opening should highlight your enthusiasm, showcase your qualifications, and give a hint of your personality.
Here are a few key things to keep in mind to create an engaging and effective cover letter introduction:
Expressing genuine passion for the role or the company can make a strong impact. For example, in a sales manager position:
Dear Mr. Brown, my name is Anna and I’m excited about the opportunity to help your company exceed its sales targets. My five years of experience as a Sales Representative at XYZ Inc. have equipped me with the skills needed to drive results. Last year, we surpassed our KPIs by 50%, and I’m eager to bring this success to your team.
Referrals can add credibility to your application. For instance, in an architectural position:
I was thrilled to learn about this job opportunity from John Doe, who has been with your firm for five years. John and I collaborated on an architectural project for over a year, and he recommended I apply for this role, believing I’d be a great fit.
Demonstrating your knowledge about the company shows dedication. For example, in a social worker position:
I have always admired the work your organization does with vulnerable communities. Your commitment to social justice resonates with my professional values, and I believe my previous experience as a social worker aligns perfectly with your mission.
Starting with a significant accomplishment can immediately capture interest. For example, in a public relations position:
As a Public Relations Representative at Company XYZ, I enhanced the company’s reputation and public image, resulting in a 40% increase in customer satisfaction. I am eager to bring my proven track record of success to your organization as the Head of Communications.
Step 4. Body- the Most Important Part
The body of your resume is where you showcase your qualifications, experience, skills, and achievements to demonstrate why you're the ideal candidate for the job. Structuring this section effectively is crucial to capturing the attention of hiring managers and persuading them to consider you for the position.
Here’s how to craft a compelling resume body:
Start with a Strong Summary or Objective Statement:
Begin your resume with a concise summary or objective that highlights your career goals and what you bring to the table. This helps recruiters quickly understand your professional background and aspirations. For example:
Results-driven marketing professional with 8+ years of experience in digital marketing strategies and campaign management. Proven track record of increasing brand awareness and revenue growth through innovative marketing initiatives. Seeking to leverage my skills and expertise to contribute to the continued success of ABC Company.
Highlight Key Skills:
List relevant skills that align with the job requirements. Use bullet points to make them easy to scan. Focus on both technical skills (e.g., software proficiency, languages) and soft skills (e.g., communication, leadership). For example:
Digital Marketing Strategy
SEO/SEM Optimization
Content Management Systems (CMS)
Social Media Marketing
Analytical Skills
Team Leadership
Add Keywords:
In the body of the cover letter, it's crucial to incorporate keywords extracted from the job description. These keywords highlight your relevant skills, experiences, and attributes that align with what the employer is seeking. For example, if the job description emphasizes "digital marketing strategy," "customer acquisition," and "social media management," your cover letter should showcase your expertise in these areas.
My experience in developing and implementing robust digital marketing strategies, coupled with a proven track record in customer acquisition and social media management, aligns perfectly with the goals outlined for the Sales & Marketing Manager position at Pride Mile.
Detail Your Work Experience:
Include your work history in reverse chronological order, starting with your most recent position. For each job, provide the following details:
Job Title and Company: Clearly state your position and the organization you worked for.
Dates of Employment: Specify the period you worked there.
Key Responsibilities: Outline your main duties and responsibilities in concise bullet points. Focus on achievements and quantify results where possible. For example:
Managed a team of 5 digital marketers to execute SEO and PPC campaigns, resulting in a 30% increase in website traffic and a 25% growth in lead generation.
Achievements: Highlight specific accomplishments that demonstrate your impact. Use metrics to quantify your achievements whenever feasible. For example:
Led a successful rebranding campaign that increased brand recognition by 40% and led to a 15% increase in customer engagement.
Education and Certifications: List your educational background, including degrees, diplomas, and relevant certifications. Mention any honors or awards received. Include the name of the institution, degree/certification earned, and dates attended.
Skills and Expertise: Elaborate on any additional skills or expertise that are relevant to the job. This could include technical skills, industry-specific knowledge, or proficiency in certain tools or methodologies.
Professional Development: Include any professional development activities, workshops, or seminars you have attended that are relevant to your career.
Step 5. Closing & Salutation
A strong conclusion to your cover letter is essential to leave a positive and lasting impression on a prospective employer. It serves as your final opportunity to express enthusiasm, reinforce your qualifications, and prompt the hiring manager to take action. Here’s how to effectively end your cover letter.
Show self-assurance in your skills and how they align with the job requirements. This demonstrates to the employer that you are a competent and enthusiastic candidate. For example:
I am confident that my project management experience and problem-solving abilities make me a perfect fit for your team. I thrive in dynamic environments and am eager to contribute to your company's success.
Let your passion for the role and the industry shine through. Mentioning your enthusiasm can make you a more memorable candidate. For instance:
My lifelong passion for animal welfare drives my dedication to providing top-notch veterinary care. I am excited to bring this passion to your clinic and contribute to the well-being of your patients.
Highlight how your skills and experiences align with the job responsibilities. This helps the employer see the direct benefits of hiring you. For example:
With seven years of experience managing senior accounts, I am skilled at anticipating client needs and handling situations with discretion. I am eager to bring this expertise to your team and help grow your client base.
Share your career aspirations and how they align with the company’s growth. This shows your long-term interest in the organization. For example:
I look forward to leveraging my sales experience to identify new markets and build strong customer relationships. My goal is to grow within your company and eventually lead the account management team.
Align your personal values with the company’s mission to show you’re a cultural fit. For example:
I admire ArcherTech's commitment to supporting local businesses and have innovative marketing ideas to increase profitability in this sector. I am excited to discuss these ideas further.
Emphasize relevant technical skills, especially those mentioned in the job description. This highlights your readiness to contribute effectively. For example:
I bring extensive experience with CAD software and can create integrated 360-degree renderings for client presentations. My past successes in this area can help boost your sales by 150% over the next two quarters.
Encourage the employer to take the next step, such as scheduling an interview. Express gratitude and indicate your eagerness to discuss your application further. For example:
Thank you for considering my application. I look forward to discussing how my skills can contribute to your team. Please feel free to contact me at your convenience.
End your letter with a formal and courteous closing. Suitable options include "Best", "Sincerely", "Respectfully", and "Thank you".
Here's a template for Closing & Salutation:
This is the best approach I can suggest for writing a great cover letter, but I highly recommend using WPS Office templates for this. The AI features in AIPal and WPS Office can help extract keywords and assist with writing, while the templates provide pre-written content tailored to the position you're applying for. This approach minimizes effort and frustration, especially when a job requires a cover letter, ensuring your application meets all necessary requirements effectively.
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How to Proofread your Cover Letter- WPS Office
WPS Office is an all-around solution for various tasks, including writing a cover letter and securing your dream job. Beyond helping you create a polished cover letter, WPS Office also excels in proofreading it. With its AI-powered Proofreader, WPS Office ensures your cover letter is error-free and impactful.
WPS AI: To assist you in polishing your content:
WPS AI Proofreader is an essential tool for perfecting your cover letter with ease and confidence. As you craft your application, WPS AI Proofreader ensures your writing is polished to perfection. It goes beyond simple spell checks, offering real-time error detection for grammar, punctuation, and clarity. This means you can focus on expressing your skills and achievements effectively, without worrying about typos or awkward phrasing. With customizable settings and intuitive correction options, WPS AI Proofreader tailors its suggestions to fit your writing style, ensuring your cover letter maintains professionalism and clarity.
AIPal Chatbot: For ideas and consultation
AIPal is a great web-assistant throughout the process of refining and perfecting your cover letter through its robust proofreading and consultation capabilities. This AI-powered tool not only identifies grammatical errors and punctuation issues but also provides insightful suggestions to enhance the clarity and effectiveness of your ideas. AIPal ensures that your cover letter maintains a cohesive flow and communicates your qualifications effectively to potential employers.
1. How long should a Cover Letter be?
A cover letter should ideally be between half a page and a full page in length, with a word count ranging from 250 to 400 words. It is typically divided into three to six paragraphs. It's important to keep it brief and focused on relevant details.
2. What tone should I use in my Cover Letter?
To effectively convey the right tone in your cover letter, aim for a balance that is both professional and friendly.
Avoid overly formal language while maintaining a polished demeanor.
Tailor your communication style to fit the company's culture, showing genuine enthusiasm for the position without coming across as boastful or overly eager.
Use confident and positive language to articulate your qualifications clearly, avoiding jargon, informal expressions, or humor that could be misinterpreted.
This approach will ensure your cover letter reflects professionalism and authentic interest in the position.
3. Should I include references in my cover letter?
Typically, you do not need to include references in your cover letter unless the employer specifically requires them. Concentrate on highlighting your relevant qualifications and explaining why you are a strong match for the position.
Create An Impactful Cover Letter With WPS Office
Creating a compelling cover letter can often be the decisive factor in securing your dream job. It needs to showcase your expertise clearly and coherently, leaving no doubt about your suitability for the role. WPS Office provides a reliable solution where you can gather all the necessary information for when you are figuring out how to write a cover letter and ensure your cover letter resonates at the right level.
From templates perfectly tailored to the job position to extracting crucial keywords and summarizing job descriptions, WPS Office equips you with everything essential for writing a successful cover letter. Download AIPal today to streamline your job hunting journey and alleviate some of the frustrations along the way.
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Create a Resume / Cover Letter
Create a resume and cover letter, when should you start developing your resume.
It is never too early to start putting together your resume. Often, students wait to start the resume writing process until they are looking for an internship or full-time job.
Waiting until the last minute can result in a rushed and stressful experience. Start crafting your resume now so that you can quickly and easily capture your current experiences.
Where should you start?
Click on the resources below.
Once you have reviewed the online resources, please email [email protected] to make an appointment.
Resume Example
Career resources.
Resume Guide
One of the best ways to start writing your resume is to think big picture about your experiences.
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20 Tips on How to Write a Resume
When you come to write a resume, you need to spend more than the two minutes that you spend reading this article to research your approach. While we have created these 20 tips, here is a far more in-depth “ how to write a resume ” guide – that is 52 minutes well spent!
We would like to share some general tips around resume writing. As with much job search advice, many of them are common sense, but in the brain fog of a job search they are worth repeating. Do the basics and do them well.
Get all the key info onto the front page. 40% of job seekers will opt for a two-page resume, so choose a resume template that puts your core selling points in the first page.
Include a hyperresource_location to resource_locationedIn. Most resumes should have a resource_location to your resource_locationedIn. Spell the hyperresource_location in full as resource_locations may not always work or the person may be reading a print-out.
Have both PDF and Word documents ready to go. There is nothing worse than having to do last-minute editing. Some employers request one or the other. Use a resume builder.
Avoid emojis. Stay on the safe side. Yes, increasing amounts of people are using emojis on their resume. It may become mainstream, but until that point, we would advise against it.
A resume with symbols is okay though. Using symbols and icons on your resume is acceptable, but you run the risk of the ATS system not picking up on vital information.
Tailor the summary for each role. Change at least 20% of your resume summary for each role. Tailor the application – write it for each individual hiring manager.
Write a reverse chronological resume. Only opt for another format if you are a recent graduate or career changer who wishes to emphasize relevant skills over work experience.
Create bullets starting with action verbs in the past tense. Directed, facilitated, monitored, etc. In this way you get straight to the heart of the action without any additional waffle.
Share what you did and why it mattered to you. While a cover letter is the main vehicle for showcasing your personality, try to share your “why” wherever possible within a resume.
Don’t mention responsibilities – only achievements. Most candidates can (and will) create a list of past responsibilities that fit the job description. But were they any good at the job?
Don’t be afraid to give a reason for an employment gap. It is often better to address an employment gap (over 6-9 months) in a resume. You can also only list years of employment.
Focus on hard skills in the skills section. Your soft skills should come across within the achievements that you share. Hard skills are easier to quantify – only pick the rare ones.
Start the stories that you wish to tell at an interview. Do not include anything in your resume that you would not wish to expand upon during an interview. Be selective.
Share your education, no matter how long ago it was. The education section of a resume is an essential book end to your career. Share the details – ideally with GPA or equivalent.
Tell a career story of continuous development. Try to make it clear that you are on a continuing path of growth. Build to a crescendo towards the point of looking for a new role.
Include keywords for the ATS, but don’t overdo it. If your most recent job titles and experiences are a rough fit for the role, then you should pass the initial ATS test.
Have a look at example resumes for inspiration. The internet is full of example resumes for all sorts of occupations. Most are pretty decent, so adopt the best bits for yourself.
Don’t include references. You might wish to include a line such as “references on request”, but it is obvious that references will be requested when the time comes. It wastes space.
Only quantify with numbers if they are genuinely impressive. It is advisable to quantify achievements, but only do it if they numbers will set you apart from the competition.
Sleep on it before you send it off. Never (ever) send your resume off to an employer if you sense you are rushing. Those last-minute changes could make all the difference.
As mentioned, these tips are merely scratching the surface. Everyone’s situation is different, so take every piece of advice and ask yourself whether it applies to you. Be deliberate when you write your resume – you often only get one chance to get it right.
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How To Include Volunteer Work on Your Resume
Unpaid volunteering roles can reveal much about a graduate’s character.
While the barriers to entry for volunteering roles are lower, the fact that you are giving up your precious time for a worthy cause is laudable. It can also provide an extra dimension to your experience – on a resume that may not be packed with examples of paid work.
Whether you are an early-career professional, recent graduate, or current student, including volunteer work in your resume could make all the difference in setting you apart from your competition. How have these experiences made a difference to your career trajectory?
Volunteer work should not be an afterthought in your early career story.
Let’s explore why employers of high-potential talent value it so highly:
Why is volunteering work so impactful on a resume?
Because volunteer work is easier to secure, your choice of activity will speak volumes for your work preferences and career ambitions. Working in hospitality roles (etc.) to earn some money is not a choice for many students, so your volunteering activity will allow an employer to understand your true nature. Share your volunteering activities with pride and tell your future employer how they contributed to your development.
Not every student has a fixed idea of what they wish to do with their careers early on, so while initial internships and casual work might not be an ideal fit for their eventual career path, volunteering choices in their final years of education should allow them to show their future employer exactly where they are aiming. Even a few months of volunteering in the time immediately leading up to your job search can shift perceptions.
What sort of volunteer work could you include?
Ideally, the volunteer work should be loosely connected with the industry in which you hope to work and the degree that you studied at university. Potential employers want to understand that they are part of a deliberate career plan, so share your volunteering experiences with the sense that the job in question is your logical next step. Here are a few common areas for volunteer work:
- Environmental. Environmental conservation, farm work, climate activist, agriculture.
- Animals. Pet sitter, animal rescue, wildlife restoration, marine conservation.
- Social. Teaching, mentoring, youth work, community development, fundraising.
- Healthcare. Elderly or disabled care, counselling, holistic centers, hospital volunteer.
- Sports. Sports coach, umpire, personal trainer, disability sports, team logistics.
There is a lot of variety over and above this list. What have you done in the past that could be seen as useful for your choice of future career? You never quite know the interests of your future boss, so make sure that you share your volunteer experiences with passion.
Here is an example of how fundraising efforts might be shared on your resume:
Volunteer fundraiser – Stop Dementia
- Coordinated a team of 5 street fundraisers over a 3-month period
- Collected $75k – a 42% uplift on the previous fundraising tally
- Launched a social media presence and local Facebook group
Where can you list volunteer work?
To be clear, volunteer work does not need to be listed in a separate resume section – simply make it clear that it is not paid employment. So long as it is relevant to the job in question, it has every right to be in the work experience / employment history section. Establish trust at the beginning of the recruitment process by being honest about what was paid and unpaid employment – don’t be tempted to misrepresent the nature of your activity.
If the volunteer work was not directly related to your career, there is the viable option of a separate volunteering section. You might think that a long list of unpaid roles in the voluntary section reflects poorly on your candidature, but it is more important to an employer what you learned and how you developed.
One last thing: Don’t Be Tempted to Not Be Truthful
As volunteer experience might not be paid employment, some people might thing that it is less of a misdemeanor to exaggerate your involvement. In fact, the rules around referencing for paid roles are far more restrictive, so it is easier to get a more extensive reference for a volunteering role. Do not lie about it – in the small world of social media it only takes a quick message for a future boss to verify your claims.
Every worthy graduate or early career professional should be able to list some relevant work experience on their resume.
If you have not got anything to share, have a look for something that you can do on your weekends right now. At least you can then have something current to share.
Including volunteer work on your early-career resume is essential.
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How to Write an Application Letter (Sample Included!)
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Whether you’re applying for a job , internship , scholarship, or volunteer position, a well-crafted application letter can help you stand out. It's your chance to introduce yourself and make a strong first impression that sets you apart from the competition.
But how do you write an application letter that’s effective? Below, we’ll explain when to use this method of introduction and give you practical tips on writing one that gets results. Plus, we've included a sample application letter and a template to help you create the perfect document for any opportunity.
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What is an application letter?
An application letter is a document sent with your resume to provide additional information on your skills and experience. It's a crucial part of an application for work as it introduces you to potential employers and highlights your qualifications.
While some companies request it at the beginning of the application process, others might ask for it later, or not at all—but it's always a valuable addition.
Unlike a resume, which outlines your work history, a written application allows you to elaborate on your achievements and how they relate to the job you are applying for. It is a much more specific way to introduce yourself and explain why you would be a good fit for the job.
How is an application letter different from a cover letter?
Some people use the terms “application letter” and “cover letter” interchangeably, but there are subtle differences between the two.
An application letter serves as your formal introduction to a potential employer. It highlights your interest in the role, your qualifications, and why you're a good fit for the position. It's a standalone document that provides a comprehensive overview of your skills and experiences.
On the other hand, a cover letter is usually more concise than an application letter and serves as a complementary document to your resume, providing additional context to your job application. It elaborates on specific points from your resume and explains how your background aligns with the job requirements.
Also, job application letters follow a more formal structure, often resembling a traditional business letter. They include your contact information, the date, and the employer’s contact information at the top. An application letter is usually addressed to a specific individual, such as the hiring manager or recruiter. While cover letters also have a professional tone, they can be less formal in structure.
Finally, the application letter is used primarily for job applications, internship applications, scholarship applications, and volunteer positions. In contrast, the cover letter is specifically used to accompany a resume during job applications.
When do you need to send an application letter?
Application letters are typically required when applying for jobs. However, there are other scenarios where you might need one:
- Scholarship applications: When applying for scholarships, this kind of letter can help you stand out by showcasing your academic achievements and career goals .
- Volunteer positions: Some volunteer organizations require an application letter to understand your motivations and skills relevant to the position.
- Internship applications: Internships often require this document to understand your interest in the role and what you hope to gain from the experience.
- Networking purposes: Sending one when reaching out to potential mentors or industry professionals can help you establish a connection and explain your career aspirations.
7 tips on how to write a job application letter
Writing an effective application letter involves more than just summarizing your resume. Here are seven tips to write yours:
1. Research the company—at least do a quick Google search!
Before you start writing, research the company to understand its culture, values, and needs. Tailor your letter to align with the company’s mission and the job description. There is nothing better for an HR professional than feeling that you don’t just want any job; you want to work with them for specific reasons, such as X and Y.
“Address the letter to the hiring manager by name if possible,” says Mike Chappell, CEO of FormsPal , who has more than a decade of experience reviewing application letters. “This shows that you’ve done your research and are genuinely interested in the company.”
2. Use a professional format and design
Your application letter should follow a formal letter of application format. Use a standard font like Times New Roman or Arial, and keep the font size between 10 and 12 points. Include your contact information, the date, and the employer’s contact information at the top of the letter.
There are many layouts online that you can use. Find one that represents your style and complements your resume.
3. Make it engaging from the start with a strong opening
Your opening paragraph should grab the reader’s attention. Mention the position you're applying for and where you found the job listing. If you were referred by someone, include their name. Briefly introduce yourself and explain why you’re interested in the role.
4. Highlight your qualifications—what you can’t fully convey in your resume
In the body of your applicant letter, highlight your relevant skills, experiences, and achievements. “Use specific examples to showcase your accomplishments and how they relate to the job you’re applying for,” Chappell says. “ Quantifiable results can make a strong impact.”
Avoid repeating information from your resume; instead, expand on your most relevant experiences.
5. Show enthusiasm and genuine interest
Employers want to hire candidates who are enthusiastic about the role and the company. Show your excitement for the opportunity. Explain why you are specifically interested in this job and how it aligns with your career goals.
6. Keep it concise
While it’s important to provide enough detail, your application letter should be concise. Aim for one page, with three to four paragraphs. Be clear and to the point, avoiding unnecessary fluff.
7. Proofread carefully
Typos and grammatical errors can leave a negative impression on employers. Carefully proofread your letter before sending it. Consider asking another person to review it as well.
Letter of application sample
Here's a super complete example of application letter to help you get started:
August 1, 2024
Ms. Jane Doe
Hiring Manager
Innovative Solutions Inc.
456 Maple Avenue
Springfield, IL 62705
Dear Ms. Doe,
I am writing to express my interest in the Marketing Manager position at Innovative Solutions Inc., as advertised on your company’s careers page. With more than five years of experience in marketing and a proven track record of successful campaigns, I am excited about the opportunity to contribute to your team and drive impactful marketing strategies.
In my previous role as a Senior Marketing Specialist at Creative Solutions LLC, I led a team in developing and executing a comprehensive marketing strategy that resulted in a 30% increase in brand awareness and a 25% boost in lead generation. My responsibilities included overseeing digital marketing campaigns, analyzing market trends, and coordinating with cross-functional teams to ensure alignment with overall business goals. This experience has honed my skills in strategic planning, data analysis, and team leadership.
I am particularly impressed by Innovative Solutions Inc.’s commitment to leveraging cutting-edge technology to deliver innovative marketing solutions. Your recent campaign, which utilized artificial intelligence to optimize ad targeting, is a testament to your forward-thinking approach. I am eager to bring my expertise in digital marketing and campaign management to your team and contribute to similar groundbreaking projects.
My strong analytical skills, combined with my ability to lead and inspire a team, make me a great fit for this role. I am confident that my background and enthusiasm for innovative marketing strategies align well with the needs of Innovative Solutions Inc.
Thank you for considering my application. I look forward to the opportunity to discuss how my skills and experiences can contribute to the continued success of Innovative Solutions Inc.
123 Elm Street
Springfield, IL 62704
(555) 123-4567
Template for an application letter
You can also use the following application format to structure your application letter for a job:
[Recipient’s name]
[Company’s name]
[Company’s address]
[City, State, ZIP Code]
Dear [Recipient’s name],
I am writing to express my interest in the [Job title] position at [Company name] as advertised on [Where you found the job listing]. With my background in [Field or industry] and a passion for [Specific aspect of the job or industry], I am excited about the opportunity to contribute to your team.
In my previous role at [Previous company], I developed [Specific skills or achievements]. I successfully [Describe a project or responsibility], which resulted in [Quantifiable result or achievement]. This experience has equipped me with [Relevant skills] that I am eager to bring to [Company name].
I am particularly impressed by [Company name]’s commitment to [Specific company initiative or value], and I am enthusiastic about the prospect of working with a team that values [Related value or skill]. I am confident that my skills and experiences align well with the requirements of the [Job title] position.
Thank you for considering my application. I look forward to the opportunity to discuss how my background, skills, and enthusiasm can contribute to the success of [Company Name].
[Your Name]
[Your address]
[Your email address]
[Your phone number]
Common mistakes to avoid
When writing a letter of application for employment, be aware of these common mistakes:
- Being too generic: Focus your letter on the specific job and company, and mention detailed information about them. Don’t default to a one-size-fits-all approach or AI-written document. “It is generally best to avoid using generative AI to write your application letters for you,” says Edward Tian, CEO of AI detector GPTZero . “Only you can write about those specific aspects of your identity and experiences in such a personal way.”
- Focusing too much on yourself: While it’s important to highlight your qualifications, make sure to explain how you can benefit the company. “You can talk about your career goals, college classes that piqued your interest in the type of job you're applying to—just make sure that they tie into why they make you uniquely qualified or well-positioned for the job,” Tian says.
- Including irrelevant information: Avoid discussing unrelated jobs or hobbies, for example.
- Using a casual tone: Maintain a professional tone throughout your letter. Avoid slang or overly casual language.
Need a bit more guidance in your job search? Read this next: How to Apply for a Job Online: 10 Tips to Stand Out and Land an Interview
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Table of contents
Detailed guide on how to write customer service cover letters [examples+tips].
So you’ve found a customer service job that you think you’re perfect for. You’ve got the right experience and the skillset and your resume is polished and ready to go. But as you’re filling up the application you find that there’s an option to add your cover letter.
Now you’re wondering how do I write a cover letter for this job. Do you need one at all?
The answer is yes, you do need one. And in this article I’ll tell you –
Let’s dive in!
Table of Contents
Why a cover letter is important for customer service roles.
Let me first begin by saying that I personally believe you should have a cover letter for any job you apply to regardless of the industry. In the current job market, you’re competing against a lot of people but most of these people are ‘mass-applying’. They’re taking a spray and pray approach where they think if they apply to a certain number of jobs (cast a wide net) they’re bound to land something.
Most of these folks aren’t putting in any effort for a particular job application. They’re not adding cover letters because in most cases they’re optional.
So when you do take the time to write a cover letter, carefully tailored to the role you’re applying for, you’re already putting yourself above a horde of applicants.
Did you know: Applications with tailored cover letters are 53% more likely to receive an interview call than applications with no cover letter. Even generic cover letters are 17% likelier to get you a call-back than no cover letter. [ Source ]
Adding a cover letter is especially important if you’re applying for a customer service job and I’ll tell you why –
Great. We now know we have to write one. Let’s talk about how to write one next.
What should you include in a customer service cover letter
Now I’ll show you a good structure you can follow for your cover letter by breaking it into different sections and exploring what each section should include.
Contact information
Before everything else, begin by adding your contact information so that you make it easy for the hiring team to get in touch with you. You can add whichever details you feel comfortable sharing but as a general rule of thumb, your phone number, email address, and social media handles like LinkedIn or X should be adequate.
Introduction
A well-written introduction can be the make or break between a cover letter that gets you a call vs a cover letter that gets archived for later (code for “we’re going to forget all about you”). In the introduction, you need to communicate your interest in the role and the organization. Talk about why you’re interested in this position specifically. Maybe you’ve followed the company for a while and are a fan of their culture or maybe the job description caught your eye.
You should also take the chance to introduce yourself a little bit and talk about your background quickly (you’ll go into more depth later on).
Now coming to the bulk of your cover letter. This section should be devoted to talking about your skills and experiences that make you a good fit for the role you’re applying for. I personally think a good way to approach this is to map your skills and experiences to the requirements listed on the job description. It’s a great way to show how well you’re suited to the position.
For instance, let’s say the job description states that they’re looking for someone who has strong communication skills, proficiency in handling customer inquiries, and the ability to resolve issues efficiently.
Then you can approach this by talking about how in your previous company you were responsible for managing customer queries across various platforms, including phone, email, and live chat.
Get into the specifics – “My ability to communicate clearly and empathetically resulted in a 15% increase in customer satisfaction score over six months.”
This way you’re positioning yourself as the perfect candidate for the role because you’re checking every box.
Closing note
And finally, you can wrap up by reiterating your interest in the role and the company and thanking the reader for taking the time to go through your application.
End the letter with a “Sincerely” or “Best regards” and sign off.
6 Customer service cover letter examples to help you bag the job
By now you know the contents of a well-written cover letter. Let’s look at some examples you can refer to while working on your own customer service cover letter. You can use these as templates and play around with the structure and content to fit your own profile.
1. Entry-level customer service representative cover letter
John Smith 123 Main Street City, State, ZIP Email: [email protected] Phone: (123) 456-7890 Dear Hiring Manager, I am writing to express my interest in the Entry-Level Customer Service Representative position at [Company Name], as advertised on [Job Board/Company Website]. Although I am just starting my career in customer service, I have developed strong communication and problem-solving skills through various part-time jobs and volunteer experiences. For example, while working as a cashier at [Previous Job], I frequently interacted with customers, handled inquiries, and resolved issues promptly and efficiently. These experiences have taught me the importance of patience, active listening, and maintaining a positive attitude. I am particularly drawn to [Company Name] because of your dedication to customer satisfaction and your reputation for providing high-quality service. I am eager to learn from your experienced team and contribute to creating a positive experience for your customers. I am confident that my enthusiasm, strong work ethic, and willingness to learn will make me a valuable addition to your customer service team. Thank you for considering my application. I look forward to the opportunity to discuss how I can contribute to [Company Name] in more detail. Sincerely, John Smith
2. Experienced customer service representative cover letter
John Smith 123 Main Street City, State, ZIP Email: [email protected] Phone: (123) 456-7890 Dear Hiring Manager, I am excited to apply for the Customer Service Agent position at [Company Name]. With over five years of experience in customer service, I have honed my skills in resolving complex customer issues, providing exceptional service, and consistently exceeding performance metrics. In my previous role at [Previous Company], I managed a high volume of customer inquiries through various channels, including phone, email, and chat. I was recognized for my ability to handle difficult situations with patience and professionalism, resulting in a 20% increase in customer satisfaction scores. Additionally, I trained and mentored new team members, which contributed to a more cohesive and efficient team. I am particularly drawn to [Company Name] because of your commitment to innovation and a customer-centric approach. I am eager to bring my experience and skills to your team to help maintain and enhance your excellent customer service standards. Thank you for considering my application. I look forward to the opportunity to discuss how my background, skills, and enthusiasm can contribute to the success of [Company Name]. Sincerely, John Smith
3. Customer service manager cover letter
John Smith 123 Main Street City, State, ZIP Email: [email protected] Phone: (123) 456-7890 Dear Hiring Manager, I am writing to express my interest in the Customer Service Manager position at [Company Name]. With over eight years of experience in customer service and a proven track record of leading high-performing teams, I am excited about the opportunity to bring my expertise to your esteemed company. In my previous role as Customer Service Supervisor at [Previous Company], I led a team of 15 customer service representatives, overseeing daily operations, training new hires, and implementing strategies to improve service efficiency. Under my leadership, our team achieved a 25% reduction in response time and a 30% increase in customer satisfaction ratings. My approach to management focuses on mentorship, continuous improvement, and fostering a positive work environment. I am particularly impressed with [Company Name]’s dedication to customer satisfaction and innovative service solutions. I am eager to contribute to your team by leveraging my experience in team management, strategic planning, and customer service excellence. Thank you for considering my application. I look forward to the opportunity to discuss how my skills and experiences align with the goals of [Company Name]. Sincerely, John Smith
4. Call center specialist cover letter
John Smith 123 Main Street City, State, ZIP Email: [email protected] Phone: (123) 456-7890 Dear Hiring Manager, I am writing to apply for the Call Center Specialist position at [Company Name]. With over three years of experience working in high-volume call centers, I have developed a strong ability to manage customer inquiries efficiently while maintaining a high level of service quality. In my current role at [Previous Company], I handle an average of 100 calls per day, addressing a variety of customer issues ranging from billing inquiries to technical support. I have been recognized for my ability to resolve issues quickly, which has contributed to a 15% increase in first-call resolution rates. Additionally, I have trained new employees on best practices for call handling and customer interaction. I am particularly drawn to [Company Name] because of your commitment to providing exceptional customer service and your reputation for maintaining a positive work environment. I am eager to bring my skills in problem-solving, effective communication, and customer support to your team. Thank you for considering my application. I look forward to the opportunity to discuss how my experience and skills can contribute to the success of [Company Name]. Sincerely, John Smith
5. Customer loyalty specialist cover letter
John Smith 123 Main Street City, State, ZIP Email: [email protected] Phone: (123) 456-7890 Dear Hiring Manager, I am excited to apply for the Customer Loyalty Specialist position at [Company Name]. With a background in customer service and a passion for building long-lasting customer relationships, I am enthusiastic about the opportunity to contribute to your team. In my previous role at [Previous Company], I successfully managed loyalty programs that increased customer retention by 20%. I have experience in analyzing customer data, identifying key trends, and developing personalized strategies to enhance customer satisfaction and loyalty. My ability to communicate effectively and understand customer needs has been instrumental in creating positive customer experiences and fostering brand loyalty. I am particularly impressed with [Company Name]’s innovative approach to customer engagement and loyalty. I am eager to bring my skills in customer relationship management, data analysis, and strategic planning to your team to help further your goals. Thank you for considering my application. I look forward to the opportunity to discuss how my experience and enthusiasm for customer loyalty can contribute to the success of [Company Name]. Sincerely, John Smith
6. Billing specialist customer service cover letter
John Smith 123 Main Street City, State, ZIP Email: [email protected] Phone: (123) 456-7890 Dear Hiring Manager, I am writing to express my interest in the Billing Specialist position at [Company Name]. With over four years of experience in billing and accounts receivable, I have developed a keen eye for detail and a strong ability to manage billing processes efficiently and accurately. In my previous role at [Previous Company], I was responsible for handling a high volume of invoices, ensuring timely and accurate billing, and resolving any discrepancies. My attention to detail and problem-solving skills helped reduce billing errors by 15% and improved overall customer satisfaction. Additionally, I collaborated with the customer service team to address billing inquiries and ensure a seamless customer experience. I am particularly drawn to [Company Name] because of your reputation for excellence and commitment to customer satisfaction. I am eager to bring my skills in billing management, accuracy, and customer communication to your team, contributing to your continued success. Thank you for considering my application. I look forward to the opportunity to discuss how my experience and skills can benefit [Company Name]. Sincerely, John Smith
Tips on writing a good cover letter that stands out
Here are a few tips from me on how to write a cover letter that stands out from the others and gets you noticed.
You’re all set. You have all the information you need to write an excellent cover letter that, at the very least, gets your foot in the door. From there on, it’ll be your time to shine at the interview.
Remember to take your time with each cover letter and focus on improving the quality of your job application. Rather than applying to 50 jobs, apply to 10 but do it properly. You’ll notice a marked change in the frequency with which companies call you back.
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Cover letter format. Your cover letter should be one page long and use a simple, professional font, such as Arial or Helvetica, 10 to 12 points in size. Your letter should be left-aligned with single spacing and one-inch margins. Jenn shares her advice on how and why to write a cover letter.
6. The Cover Letter with H.E.A.R.T. HubSpot has a lot of H.E.A.R.T. — Humble, Empathetic, Adaptable, Remarkable, Transparent. Our Culture Code is the foundation of the company's culture, the driving force behind our mission to help millions grow better, and serves as the scaffolding for our hiring practices.
How to Write the Perfect Cover Letter #1. Choose the Right Cover Letter Template #2. Put Contact Information in the Header #3. Address the Hiring Manager #4. Write an Eye-Catching Introduction #5. Use the Cover Letter Body for Details #6. Wrap It Up and Sign It Cover Letter Writing Checklist 15 Cover Letter Tips 15+ Cover Letter Examples 5 ...
1. Personalization. Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role. 2.
Include the name of the person to whom you are writing as well as the company name and address just above the salutation. In the salutation, greet the hiring manager by name. If you don't know the name of the person, consider greeting the hiring department or the department with which you would be working if hired. 3.
Step 3: Address your cover letter to the hiring manager—preferably by name. The most traditional way to address a cover letter is to use the person's first and last name, including "Mr." or "Ms." (for example, "Dear Ms. Jane Smith" or just "Dear Ms. Smith").
A cover letter should include the following parts: Header. Salutation. Introduction. Body paragraph. Closing paragraph. Letter ending and signature. The following cover letter samples and examples will show you how to write a cover letter for many employment circumstances. Browse cover letters by job title for inspiration.
It consists of contact details, a greeting, three to four paragraphs and a formal signature. Your cover letter should: Include two to three examples of your top achievements. Tell a story of your skill level and career path. Explain why you're a good fit for the role and company. Include any relevant details you can't fit in your resume or CV.
Here's how to write a successful cover letter: 1. Stick to the Proper Cover Letter Format. Your cover letter should follow the best practices for writing business letters. Keep your cover letter short and to the point—in fact, your entire cover letter shouldn't be longer than 350 words.
To start your cover letter, introduce yourself. This means including your full name, your specific interest in the position and the reasons you've chosen to apply. If you got a referral to the job from another party, ensure to mention this in the first paragraph. 2. Mention your skills and qualifications.
We've got examples of four types of cover letters below: a traditional cover letter, an impact cover letter, a writing sample cover letter, and a career change cover letter. So let's take a look at these examples, why they work, and how you can use them to craft your own. 1. The traditional cover letter example.
To write a simple cover letter, follow these steps for each section: Introduction: Greet the reader, state the job and express enthusiasm. Body: Highlight critical skills or experiences using the STAR method (situation, task, action, result). Conclusion: Reiterate interest and qualifications, request an interview and thank the reader.
Use double cover letter spacing between paragraphs and 1-1.15 between lines. Title your cover letter by JobTitle—CoverLetter—YourName. Let your cover letter layout stay intact en route to the recruiter by saving the file in PDF. Fit all the information included in the letter on one page.
3. Show what you bring the company. You'll get more into the details after your opening paragraph, of course. But your cover letter opener should still tell the reader, "This person can do something for us," rather than, "This job would really help them.". 4.
A cover letter starts with your contact information, first and last name, the date, and the employer's details. Begin with an introduction about your suitability for the role. Include a brief section highlighting relevant experience and skills with examples. Conclude by asking for an interview.
The next step is entering the recipient's name, title, company name, and address. Most cover letters are one page long and contain three paragraphs. Read more: How to Format a Cover Letter (2024 Guide) 3. Start with a simple greeting. If you know the hiring manager's or recruiter's name, you can use it in the salutation.
4. Use short words rather than long phrases. Without realizing it, we sometimes write unnecessarily long phrases on professional documents when a single word is enough. After you've written your cover letter, go back and reread it. Replace longer phrases with single words (or at least fewer words).
A cover letter for your CV, or covering note is an introductory message that accompanies your CV when applying for a job. The purpose of the cover letter is simple… Persuade the reader to open your CV. Learn how to write a cover letter properly, and you will hugely increase your chances of getting responses and landing job interviews.
How to write the best cover letter. Here are the basic steps you can follow to write the best cover letter for a job: Use the proper formatting. Use a simple structure. Open with a simple salutation. Introduce yourself. Explain the benefits of hiring you. Share why you're interested in the company.
1. The professional cover letter. In this great cover letter example, the applicant landed an IT project management job by proving they had the required project management skills and experience while providing highlights from their career: Include hard numbers in your cover letter to impress the employer.
The language in a cover letter is more personal. For example, a social worker's resume might include, Redeveloped community youth program, increasing participation by 20 per cent. But in a cover letter you can write in the first person, which might read as, I'm a dedicated and driven social worker, with a strong commitment to supporting ...
While starting a cover letter correctly can grab the hiring manager's attention, your cover letter closing is where you reinforce your strongest selling points as a candidate. To accomplish this, when closing your cover letter, ensure you include the following three sections: To accomplish this, when closing your cover letter, ensure you include the following three sections:
A cover letter is your introduction to an employer. In this letter, you should briefly describe your interest in the position and summarize your qualifications. A cover letter should not be copied word for word from your resume. A resume is a very succinct and detail-focused document - a cover letter is the opportunity to
BTW, this example was created using Kickresume's cover letter builder tool. Even though it's meant for writing cover letters, you can use it to write your letter of introduction, instead. The tool won't mind :) Letter of introduction template. We also prepared a few letter of introduction templates you can copy & paste and personalize.
Essentially, the cover letter is your chance to convince the employer to invite you for an interview. A typical cover letter contains several key elements, each serving a specific purpose in showcasing your qualifications and enthusiasm for the position. Here's a breakdown of what a cover letter typically includes: 1. Header
Cover letter example. Examples statements in the first paragraph of your cover letter that will showcase the value you bring to a company, and express your excitement. Here is an example cover letter following the above template. Please keep in mind that your cover letter will vary depending on the employers and jobs you're applying for.
20 Tips on How to Write a Resume. 20 Tips on How to Write a Resume. When you come to write a resume, you need to spend more than the two minutes that you spend reading this article to research your approach. While we have created these 20 tips, here is a far more in-depth "how to write a resume" guide - that is 52 minutes well spent!
Scholarship applications: When applying for scholarships, this kind of letter can help you stand out by showcasing your academic achievements and career goals. Volunteer positions: Some volunteer organizations require an application letter to understand your motivations and skills relevant to the position. Internship applications: Internships often require this document to understand your ...
6 Customer service cover letter examples to help you bag the job. By now you know the contents of a well-written cover letter. Let's look at some examples you can refer to while working on your own customer service cover letter. You can use these as templates and play around with the structure and content to fit your own profile. 1.
Follow these guidelines: Make your cover letter single-spaced. Add a space between each section: contact information, salutation, opening paragraph, middle paragraph, closing paragraph and complimentary closing. (There's no need to indent any of your paragraphs.)