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De Beers: Reverse-disrupting the Diamond Industry

By: Stefano Turconi, Thomas Horton, Minerva Rojanapenkul

Set in September 2018, the case describes De Beers' attempt to halt the escalating disruption to its core business posed by diamonds grown in laboratories. Since its inception over a century ago, De…

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• Publication Date: Nov 16, 2023
• Discipline: Strategy
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Set in September 2018, the case describes De Beers' attempt to halt the escalating disruption to its core business posed by diamonds grown in laboratories. Since its inception over a century ago, De Beers had created and nurtured the perception of diamonds as rare objects and exclusive symbols of love. But lab-grown diamond makers now had the capabilities to mass-produce and sell at a discount diamonds with the same optical, chemical and physical characteristics as natural ones, possibly jeopardising the entire mined-diamond industry. To counter the threat, De Beers introduced its own lab-grown diamond jewellery brand, called Lightbox. Lightbox diamonds were positioned as cheerful fashion items and sold directly to consumers at a substantial discount to generic lab-grown diamonds. Over its history, De Beers had had a remarkable track record of dwarfing competition. Would it succeed this time?

Learning Objectives

Understand the factors that set luxury products apart from commodities.

Disambiguate the notions of disruption and disruptive innovation and learn how to operationalise reverse disruption.

Understand the concept of 'extendable core' to gauge a disrupter's strength.

Explore the range of responses that incumbents can use to counter disruption.

Learn how to quantify the efficiency and profitability of a company's capital investments

Nov 16, 2023

Discipline:

London Business School

LBS346-PDF-ENG

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• Business Case Studies

Global Business

De Beers and the Global Diamond Industry

De Beers and the Global Diamond Industry ^ 905M40

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Product Description

Publication Date: July 15, 2005

Source: Ivey Publishing

De Beers Consolidated Mines has successfully managed the global diamond industry for many decades, propping up prices at all stages of the value chain, reducing price volatility and increasing consumer demand. By the end of the 20th century, however, a series of forces threatened De Beer's role and profitability. New diamond mining firms were selling their production on the open market rather than through De Beers' Central Selling Organization. The new competitors were attempting to grade, polish and cut diamonds outside of the De Beers value chain. Some retailers were purchasing shares in new mines in order to create their own value chain. New technology offered the possibility of creating synthetic diamonds that would be indistinguishable from diamonds created by natural forces. Governments were threatening antitrust actions. Meanwhile, an illicit trade in "conflict diamonds" was supporting revolutionary groups and disrupting the market. De Beers now had to decide whether to maintain its traditional functions or to embark on a new strategy. In particular, De Beers contemplated a shift into the retail jewelry business in a joint venture with France's Moet Hennessy-Louis Vuitton luxury goods corporation that would sell De Beers-branded diamond jewelry.

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The Diamond Model

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Every business operates within a playing field—the environment where it is born and where it learns to compete. The diamond is a model for identifying multiple dimensions of microeconomic competitiveness in nations, states, or other locations, and understanding how they interact.

By identifying and improving elements in the diamond that are barriers to productivity, locations can improve competitiveness.

Key Concepts

The central role of business, the business environment, how locations compete, quality of the business environment.

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De beers group: marketing diamonds to millennials description.

In 2017, the next generation of consumers that were poised to become engaged to be married-millennials-showed different preferences and consumption patterns than previous generations had shown. In response, the De Beers Group of Companies (De Beers), a leading company within the global diamond industry, was making moves to capture this important market. In partnership with the world's six other leading diamond companies, known collectively as the Diamond Producers Association, De Beers launched a campaign titled "Real is Rare" with the goal of persuading millennials into believing that diamonds were an important symbol of romantic commitment, even in 2017. Would these marketing endeavours be successful in changing the millennial mindset, or would the campaign fall flat? Would diamond engagement rings continue to be the ultimate symbol of commitment? What could De Beers do to encourage sales of diamonds in a changing world? Stefanie Beninger is affiliated with Simon Fraser University. Karen Robson is affiliated with Central Michigan University.

Case Description De Beers Group: Marketing Diamonds to Millennials

Strategic managment tools used in case study analysis of de beers group: marketing diamonds to millennials, step 1. problem identification in de beers group: marketing diamonds to millennials case study, step 2. external environment analysis - pestel / pest / step analysis of de beers group: marketing diamonds to millennials case study, step 3. industry specific / porter five forces analysis of de beers group: marketing diamonds to millennials case study, step 4. evaluating alternatives / swot analysis of de beers group: marketing diamonds to millennials case study, step 5. porter value chain analysis / vrio / vrin analysis de beers group: marketing diamonds to millennials case study, step 6. recommendations de beers group: marketing diamonds to millennials case study, step 7. basis of recommendations for de beers group: marketing diamonds to millennials case study, quality & on time delivery.

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Case Analysis of De Beers Group: Marketing Diamonds to Millennials

De Beers Group: Marketing Diamonds to Millennials is a Harvard Business (HBR) Case Study on Sales & Marketing , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. De Beers Group: Marketing Diamonds to Millennials is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. De Beers Group: Marketing Diamonds to Millennials case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. De Beers Group: Marketing Diamonds to Millennials will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.

Case Study Solutions Background Work

De Beers Group: Marketing Diamonds to Millennials case study solution is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Sales & Marketing, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of De Beers Group: Marketing Diamonds to Millennials, is to not only build a competitive position of the organization but also to sustain it over a period of time.

Strategic Management Tools Used in Case Study Solution

The De Beers Group: Marketing Diamonds to Millennials case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

Texas Business School Approach to Sales & Marketing Solutions

In the Texas Business School, De Beers Group: Marketing Diamonds to Millennials case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis. We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – De Beers Group: Marketing Diamonds to Millennials

Step 1 – Problem Identification of De Beers Group: Marketing Diamonds to Millennials - Harvard Business School Case Study

The first step to solve HBR De Beers Group: Marketing Diamonds to Millennials case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Beers Diamond is facing right now. Even though the problem statement is essentially – “Sales & Marketing” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Beers Diamond, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.

Step 2 – External Environment Analysis

Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the De Beers Group: Marketing Diamonds to Millennials. The external environment analysis of De Beers Group: Marketing Diamonds to Millennials will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.

What is PESTEL Analysis? Briefly Explained

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in De Beers Group: Marketing Diamonds to Millennials case study. PESTEL analysis of " De Beers Group: Marketing Diamonds to Millennials" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?

As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with De Beers Group: Marketing Diamonds to Millennials macro-environment and how it impacts the businesses of the firm.

How to do PESTEL Analysis for De Beers Group: Marketing Diamonds to Millennials

To do comprehensive PESTEL analysis of case study – De Beers Group: Marketing Diamonds to Millennials , we have researched numerous components under the six factors of PESTEL analysis.

Political Factors that Impact De Beers Group: Marketing Diamonds to Millennials

Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.

Government policies have significant impact on the business environment of any country. The firm in “ De Beers Group: Marketing Diamonds to Millennials ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.

Data safety laws – The countries in which Beers Diamond is operating, firms are required to store customer data within the premises of the country. Beers Diamond needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.

Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. De Beers Group: Marketing Diamonds to Millennials has numerous instances where the competition regulations aspects can be scrutinized.

Import restrictions on products – Before entering the new market, Beers Diamond in case study De Beers Group: Marketing Diamonds to Millennials" should look into the import restrictions that may be present in the prospective market.

Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Beers Diamond in case study “ De Beers Group: Marketing Diamonds to Millennials ” should look into these export restrictions policies.

Foreign Direct Investment Policies – Government policies favors local companies over international policies, Beers Diamond in case study “ De Beers Group: Marketing Diamonds to Millennials ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.

Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.

Tariffs – Chekout how much tariffs the firm needs to pay in the “ De Beers Group: Marketing Diamonds to Millennials ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Beers Diamond can compete against other competitors.

Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at De Beers Group: Marketing Diamonds to Millennials case study have to assess whether their business can benefit from such government assistance and subsidies.

Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.

Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.

Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.

Corruption level – Beers Diamond needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.

Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.

Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.

Economic Factors that Impact De Beers Group: Marketing Diamonds to Millennials

Social factors that impact de beers group: marketing diamonds to millennials, technological factors that impact de beers group: marketing diamonds to millennials, environmental factors that impact de beers group: marketing diamonds to millennials, legal factors that impact de beers group: marketing diamonds to millennials, step 3 – industry specific analysis, what is porter five forces analysis, step 4 – swot analysis / internal environment analysis, step 5 – porter value chain / vrio / vrin analysis, step 6 – evaluating alternatives & recommendations, step 7 – basis for recommendations, references :: de beers group: marketing diamonds to millennials case study solution.

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Diamonds in the data mine Harvard Case Solution & Analysis

Home >> Harvard Case Study Analysis Solutions >> Diamonds in the data mine

Diamonds in the data mine Case Study Solution

1)      Objective

The objective of this case study is to define how a company should retain its customers without investing in any additional equipment or any fancy facilities for customers . However, it can be done by facilitating customers with higher level of service, along with some loyalty benefits which is in customer’sinterest. Identifying customer’s need, level of interest, reason of becoming your routine customer and customer’s level of worthiness for your business could help you to develop a strong marketing strategy in order to grow your business. Moreover, using resources efficiently plays an important part in achieving company’s goals.

Resources are not only assets and equipment, but human resources such as employees are also a very important force in a service business which would take a business either to hugeprofits or can be an important resource to make a high level loss in business. Company had used its workforce efficiently by giving them bonuses and attractive packages in order to provide a very good service to customers, especially loyal customers. Resources, which are used for enhancing company’s level of service to its customers also includes slot machines, which is used by customers for gambling. Harrah’s management used this resource efficiently by gathering customer’s data such as level of income, number of visits to the bar and many more. This information is used to generate the facilities that are required and appreciated by customers.

Developing an effective market strategy is also an effective part for the company’s growth. However, company had just gathered customers by implementing right marketing strategy at the right time. As the competitors cheated the company’s strategy, they couldn’tsucceed as rapidly as Harrah’s Entertainment.

2)      Case setting

In 1998, Harrah’s entertainment had become one of the biggest nationwide casino. Moreover, it had been expanded from two states to 26 casinos in 13 states. The reason that has been discussed behind the unbelievable success of casino in a short span of time is the value that had been facilitated to customers, especially loyal customers, by their employees and management.

Unlike the vision of other casinos that “if you build it, they will come”, which refers to building fancy attractions for customers such as fountains, waterfalls and fair lights. However, Harrah considers to facilitate customers with value added services such as serving them on a fast pace, greeting them and providing service according to their interests and requirements.

The internal people that have been involved and had played key role in the succession of Harrah’s Entertainment includes:

• COO- Gary Loveman
• CEO- Phil Satre
• Management of the company
• Loyal customers

COO and CEO have worked together and developed an innovative marketing strategy to attract customers in different ways. This marketing strategy resulted in growth in customer base, retention of potential customers and increase in casino’s demand in different states and places. Employees also played an important part for the company’s success. Such as they provided customers with special protocol and facilitated them with an outstanding service, which helped the company to successfully implement its strategy. Moreover, management of the company also played an essential part. The management collected all the customers’ data from machines, arrangedthe priorities for different level of loyal customers as well as trained employees to behave properly and facilitate customers with better services. Lastly, the loyalty of customers was an essential part in company’s growth. As the number of loyal customers increased with their upward shifting in loyalty such as from gold to platinum to diamond, the company’s growth had a remarkable impact.

Diamonds in the data mine Harvard Case Solution & Analysis

The effectiveness of company’s strategy has resulted in the growth of thecompany. Effectivenessof a company depends on the efficient use of its resources such as capital resources and human resources. Effective use of capital resources includes use of spin machines, which was not only used as a game machine for customers but it also facilitated management with the information regarding customers, such as their interests, the time spent on cuisine and their worth to the business. This information helped the management to develop effective marketing plan for each customer type. In addition, company also uses their employees as human resources and use them effectively by attracting them through bonuses and commissions for providingthe customers with outstanding services.

3)      Business Processes Impacted

The following business process has been used to impact on Harrah’s Entertainment business processes:...........

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88722d666dda333b4ab34c05d4e279fa, unlocking transformation: the crucial role of psychedelic integration.

In a thought-provoking online panel titled "Psychedelics and the Future of Religion: The Curious Case of Integration," hosted by the Center for the Study of World Religions (CSWR) on Wednesday, March 20, 2024, from 5:30 to 7 pm via Zoom, experts delved into the complex intersection of psychedelics, spirituality, and therapeutic integration. The event, part of the "Psychedelics and the Future of Religion, Transcendence, and Transformation" programming series, drew attention to the evolving landscape of psychedelic research and its potential impact on religious and spiritual practices. 

Integration, a pivotal aspect of psychedelic therapy and spiritual experiences, took center stage during the panel discussion. Dr. Alexander Belser, Dr. Lisa Gezon, and Dr. Tomas Frymann presented insights into various integration approaches contributing to a multifaceted exploration of integration's nuances and applications. The panelists collectively addressed the diverse frameworks and methodologies used in integration, ranging from training models to ethnographic studies and psychometric scales. Their interdisciplinary dialogue underscored the need for comprehensive approaches to integration that consider psychological, spiritual, and relational dimensions. 

Dr. Alex Belser, a distinguished researcher from Yale School of Medicine, emphasized the importance of integration in preventing suicide, improving mental health outcomes among LGBTQ youth, and addressing conditions like anxiety, depression, alcohol abuse, and post-traumatic stress through psychedelic-assisted clinical research. His presentation underlined the need for a nuanced approach to understanding the complexity of psychedelic experiences and criticized oversimplifications such as those from the neurobiological lens, noting that it is an oversimplification to reduce the psychedelic experience to merely something that "happens in the brain." As an alternative, Dr. Belser offered the "Embark" model, a psychotherapy approach developed based on lived human experiences with psychedelics. He outlined six clinical domains of the Embark model: existential and spiritual, mindfulness, body awareness, affective and cognitive, relational, and keeping momentum, emphasizing the importance of centering existential and spiritual experiences in psychedelic work, noting the "need to center existential and spiritual experiences in psychedelic work" and calling for ethical and trauma-informed care, cultural competence, and collective care as cornerstones of psychedelic therapy. 

Dr. Tomas Frymann, a doctoral student in Clinical Psychology at Columbia University, shared his expertise in psychedelics, spirituality, and integration scales. His work delved into assessing what aspects are being integrated and by whom, shedding light on the intricate processes involved in transformative experiences. Highlighting the significance of integration, emphasizing its potential life-changing impact and its role in translating psychedelic experiences into positive changes in daily life, Dr. Frymann drew parallels between integration and nurturing a seed into a tree. “Every year around the world, around 700,000 People will die from suicide. [..] Psychedelics have an incredible capacity to transform intense states of despair, into a shining seed of hope, but without knowing that the seed needs to be nourished, that seed of hope can easily die.” 

Dr. Lisa Gezon, Professor and Chair of the Department of Anthropology at the University of Alabama at Birmingham, provided valuable insights into cultural anthropology, health, and environmental sustainability, enriching the discussion of integration with perspectives on social justice and transformation. She presented compelling research on the intersection of psychedelic integration and religious experiences within a community setting, detailing her ethnographic study focused on an integration group where individuals shared and processed their psychedelic experiences, underscoring “the importance of extra therapeutic, community based social relationships as being critical to the efficacy of psychedelics in this context.” Dr. Gezon’s presentation revealed profound insights into the role of psychedelics in repairing religious ruptures and deepening spiritual connections. 

The panel offered rigorous and well-researched perspectives on how psychedelic experiences intersect with existential, spiritual, and therapeutic realms, showcasing the evolving landscape of psychedelic research and the potential implications for religious and spiritual practices in integration. Panelists made a call for collaboration among therapists, spiritual leaders, and community members as an essential means to support integration journeys and facilitate lasting positive changes in the well-being of psychedelic practitioners and their communities. 

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Negotiation Journal celebrates 40th anniversary, new publisher, and diamond open access in 2024

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Negotiation Journal —a multidisciplinary publication focused on negotiation, mediation, and conflict resolution—joins the MIT Press

The MIT Press is proud to announce it is the new publisher of Negotiation Journal , and that the journal will become a diamond open access publication in 2024. Founded in 1984 and copublished with the Program on Negotiation (PON), which is a consortium of Harvard, MIT, and Tufts housed at Harvard Law School, Negotiation Journal is an international, multidisciplinary journal devoted to the publication of works that advance the theory, analysis, practice, and instruction of negotiation, mediation, and conflict resolution. 

Negotiation Journal will continue to offer a wide range of scholarship, including:

• cutting-edge research on the economic, legal, psychological, pedagogical, sociological, institutional, and theoretical aspects of dispute resolution,
• a wide range of multidisciplinary case studies that address contemporary issues, and take a thoughtful and creative approach to the critical issues of our time,
• teachers’ reports about what does and doesn’t work in the negotiations classroom,
• special issues and sections that result from conferences and workshops sponsored by PON,
• state-of -the-art essays on leading practices, and
• book reviews.

James K. Sebenius, editor of Negotiation Journal , celebrated the move, saying “The Negotiation Journal is delighted to partner with MIT Press as we transition to open access publishing and the journal becomes available worldwide to readers and authors free of charge. As an interdisciplinary journal based at Harvard Law School, we aim to provide those who study and teach negotiation, mediation, and conflict resolution with invaluable intellectual capital. Drawing on authors from around the world, our scholarly articles, case studies, and pedagogical insights offer useful analytical frameworks, diagnostic tools, and prescriptive theory to address the world’s most challenging deals and disputes.”

The journal’s eclectic, multidisciplinary approach has earned a reputation over the last forty years as an invaluable international resource for educators, researchers, diplomats, lawyers, business leaders, labor negotiators, government officials, arbitrators, and mediators. Negotiation Journal is distinguished from other conflict resolution publications by its focus on teaching and pedagogy of negotiation, mediation, and dispute resolution, including frameworks, evidence-based actionable prescriptions, and links to instruction materials. 

The shift to diamond open access means the journal’s quarterly issues will be freely available online, anywhere in the world, and that there will be no fees for scholars who wish to publish in the journal. This move comes at a critical time for the field, according to PON faculty chair Guhan Subramanian. 

“ Negotiation Journal has been an invaluable resource for anyone interested in the pedagogy, practice, and theory of negotiation, mediation, and conflict resolution for almost 40 years. The need for scholarly, pedagogical, and practitioner resources in these areas has never been greater,” explained Subramanian. “With a shift to Open Access, we are pleased to make this material available free of charge to both contributors and readers.”

The decision to move the journal to the MIT Press was informed by the Press’s long-standing commitment and experience with open access journal publishing, according to PON managing director Nicole Bryant.  

“ Negotiation Journal is delighted to partner with MIT Press in our transition to open access publishing. As we investigated the resources of both academic and commercial publishers, it became clear that the commitment of MIT Press to open access publishing is unmatched and its record of success is unparalleled. Our experience with the Press in the transition process has confirmed that we made the right choice,” said Bryant.

Nick Lindsay, director of open access and journals at the MIT Press, concurred, saying, “It is always a good day when we can open access to high-quality scholarship like this and the hard-working team at PON has been a joy to work with. We are extremely grateful for their trust in the MIT Press and our open access publishing program and look forward to expanding access and readership for the journal around the world.”

New open access issues o f Negotiation Journal will commence at the MIT Press in 2024, including a special issue for winter 2025: “Why It Worked: Redefining ‘Success’ in Conflict Resolution in Peace Negotiations.” Learn more about the journal: https://direct.mit.edu/ngtn

About the MIT Press

Established in 1962, The MIT Press is one of the largest and most distinguished university presses in the world and a leading publisher of books and journals at the intersection of science, technology, art, social science, and design.

Media Contact Jessica Pellien  Head of Communications The MIT Press [email protected]

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Barclays and the LIBOR Scandal

• Format: Print
• | Language: English
• | Pages: 22

About The Author

Clayton S. Rose

Related work.

• Faculty Research
• Barclays and the LIBOR Scandal  By: Clayton S. Rose and Aldo Sesia