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Food Truck Business Plan Template

Written by Dave Lavinsky

Food Truck Business Plan

You’ve come to the right place to create your food truck business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their food trucks.

Food Truck Business Plan Example & Template

Below is a template to help you create each section of your food truck business plan.

Executive Summary

Business overview.

Zesty Zane’s Food Truck is a new food truck located in Portland owned by local critically acclaimed chef, Zane Benedict. The menu will consist of popular food options that consist of burgers, sandwiches, gyros, and tacos uniquely made with the creativity and uniqueness that Chef Zane can offer. Chef Zane’s eclectic style and consistency make him a favorite among Portland foodies and his food truck will garner a loyal following amongst young professionals and college students.

Zesty Zane’s Food Truck will be located in the immensely popular food truck pod known as Cartopia. Chef Zane will receive lots of exposure by being a part of this community as there are plenty of neighboring food trucks, bars, nightlife, and entertainment options nearby. With the popular location of Cartopia and an impressive Instagram social media following, Zesty Zane’s Food Truck is destined to become a local go-to dining destination for anyone craving delicious, interesting fare at an affordable price.

Products Served

The following are the products to be offered by Zesty Zane’s Food Truck:

  • Sandwiches & paninis
  • Assorted non-alcoholic beverages

Customer Focus

Zesty Zane’s Food Truck will target customers in Portland who live, work, or socialize near Cartopia. This area is frequented by numerous young professionals, college students, and the late-night crowd who regularly eat at food trucks. Anyone seeking trendy dining options are the target customers of Zesty Zane’s Food Truck.

Management Team

Chef Zane has worked in the culinary industry for over ten years and is accustomed to the long, demanding hours of operating a kitchen. He attended culinary school in San Francisco and returned home to Portland to be a part of the world-renowned food scene that Portland has built for itself. After working under three award-winning chefs, Chef Zane is ready to venture out on his own and start his own business as a food truck.

Chef Zane Benedict will be the food truck owner and operator of his food truck. He will operate the food truck Tuesday through Sunday from 11:00 am until 1:00 am. Chef Zane will also employ two part-time cooks to assist him during peak hours of operation.

Success Factors

The following success factors will set Zesty Zane’s Food Truck apart from the competition:

  • Exceptional cuisine made fresh with locally sourced ingredients.
  • An eclectic menu that is unlike any other in the Portland food scene.
  • Convenient location: Zesty Zane’s Food Truck will be located in a highly-trafficked food truck pod that is frequented by college students, young professionals, and night-life regulars.
  • Delicious food at a good price. Zesty Zane’s food items will be cheaper than other food truck dishes without sacrificing quality.

Financial Highlights

Zesty Zane’s Food Truck is seeking $40,000 in debt financing to open its food truck. The funding will be dedicated for the purchase of the food truck, cooking supplies and equipment, working capital, three months worth of payroll expenses and opening inventory. The breakout of the funding is below:

  • Purchase of food truck – $20,000
  • Food truck kitchen supplies and equipment – $10,000
  • Opening inventory – $2,000
  • Working capital (to include 3 months of overhead expenses) – $3,000
  • Marketing (website design and management) – $5,000

The following graph outlines the pro forma financial projections for Zesty Zane’s Food Truck:

food truck financials

Company Overview

Who is zesty zane’s food truck.

Zesty Zane’s Food Truck is a startup food truck business located in Portland, Oregon. The menu offerings are eclectic, made-to-order, bistro-type dishes served fresh and fast in the entertainment district of Portland. The ingredients are locally-sourced from independent food growers and artisans in and around the Portland region. The dishes are incorporated with an ingenious twist to commonly known popular food menu items. The menu options are simple dishes commonly seen at food trucks, but Chef Zane adds his own spin to the typical fare – sandwiches, gyros, burgers, and tacos all made his way unlike any other food establishment.

Zesty Zane’s Food Truck is owned and operated by Zane Benedict, a local Chef classically trained in culinary school and under the most prestigious chefs in Portland. Chef Zane is known for his creativity, consistency, and quickness in the kitchen and his dishes receive multiple positive reviews in the restaurants Zane has been employed. Chef Zane specializes in fine French, Italian, and Mediterranean cuisine with a creative twist not typically found in other restaurant establishments.

Zesty Zane’s Food Truck History

After graduating from culinary school in 2008, Chef Zane Benedict worked as a sous chef in three different restaurants in Portland. All of the chefs Zane worked under were award-winning, locally-acclaimed chefs that frequently trained their apprentices to prepare dishes up to their expectation and standards.

Chef Zane learned a great deal from these chefs and garnered a reputation himself for his creativity and consistency. Now that Zane feels he has learned as much as he can from the senior chefs, he would like to venture out on his own and start his own business. Due to the large amount of capital required to open a full-scale restaurant, Chef Zane decided a food truck business was the most cost-effective option for his operation.

Since incorporation, Zesty Zane’s Food Truck has achieved the following milestones:

  • Developed the food truck’s branding image, social media, and website.
  • Has a soft hold on a used food truck that recently went out of business.
  • Developed and finalized the menu of the dishes Chef Zane will serve.
  • Obtained a food permit license to be able to prepare and sell food and drinks in Portland County.
  • Obtained a sales and use tax permit for use in Portland County.

Zesty Zane’s Food Truck Products

The following are the types of menu items Zesty Zane’s Food Truck will produce:

Food Truck Industry Analysis

Food truck vendors will continue to perform well over the next five years, benefiting from consumers with deeper pockets who are able to spend on pricier gourmet food options. Revenues are expected to increase to $1.4 billion during this time period.

Food Truck industry operators are expected to continue to experience growth, as generally positive economic conditions and momentum from the gourmet food movement propel growth.

Consumers nowadays demand higher-quality food, a wider variety of styles and tastes, better presentation and, most importantly, more healthy menu options. Therefore, operators that include healthy options on their menus will be best situated for success over the next five years. Vendors that continue to offer unique food options will also be in a strong position by carving out a niche and developing a loyal customer base.

The food truck industry will also benefit from an increase in the urban population, which is expected to comprise the majority of the US population in five years. The food truck industry benefits from agglomeration because it relies on high foot traffic. Additionally, urban dwellers are also more likely to purchase meals rather than cooking at home due to their above-average incomes and limited spare time.

Customer Analysis

Demographic profile of target market.

Zesty Zane’s Food Truck will target the population of Portland that frequently dines in the entertainment district. There is a large food truck area of Portland known as Cartopia, where Chef Zane will set up his business. This area is home to numerous dining establishments, nightlife, bars, clubs, and food trucks. The target market of this area are usually young professionals and college students who have disposable income.

The precise demographics for Portland, Oregon are:

TotalPercent
    Total population590,157100%
        Male284,87348.30%
        Female305,28451.70%
        Under 5 years41,7497.10%
        5 to 9 years43,5097.40%
        10 to 14 years41,3247.00%
        15 to 19 years43,3017.30%
        20 to 24 years48,1198.20%
        25 to 34 years106,40718.00%
        35 to 44 years73,78812.50%
        45 to 54 years64,66911.00%
        55 to 59 years35,1095.90%
        60 to 64 years27,9954.70%
        65 to 74 years39,5396.70%
        75 to 84 years17,3942.90%
        85 years and over7,2541.20%
Total housing units260,024100%

Customer Segmentation

Zesty Zane’s Food Truck will primarily target the following customer profile:

  • Local residents of Portland who partake in late-night activities such as socializing with friends or bar-hopping
  • Business professionals that work and reside in the Portland Cartopia area – law offices, hospitals, clinics, insurance agencies, retail, and schools
  • College students who are in search of fast, cheap, and trendy eats

Competitive Analysis

Direct and indirect competitors.

Zesty Zane’s Food Truck will be competing with other food trucks in the Portland community. A profile of each competitor is below.

Potato Champion

Potato Champion is a local favorite of Portland foodies that is also located in Cartopia. Started in 2008, Potato Champion quickly established itself as a fan favorite for late night food. Potato Champion serves a limited menu of hand cut, twice fried Belgian style fries, a variety of dipping sauces, and their own version of the Canadian classic Poutine, as well as other fry related dishes. They pride themselves in using the highest quality ingredients and focus on an inventive menu that combines tastes from all over the world with one of the most popular foods found on the globe, the french fry.

Potato Champion is open for lunch, dinner, and late-night. They are available for catering and delivery through Postmates. Followers of Potato Champion are also able to purchase swag from their store that includes music, bags, pins, and hoodies.

Started by John Eads in 2009, Pyro Pizza was built out of a 8’x16’ food cart that he custom-built with a cast iron wood fire oven. Aside from wood fired pizza, John also makes his own sodas using all real ingredients and natural cane sugar. John’s belief is that good ingredients make good food. His crew makes many components in-house and sources regional flour, pepperoni, sausage, blue cheese, soda ingredients, and seasonal produce all from Portland businesses and farms. In 2015, Pyro’s expanded to a new sandwich cart, Pyro’s Wicked Wiches – a scratch-made sandwich, soup, chips and cookie food cart.

Pyro’s serves an assortment of wood fire pizzas made from scratch. Their choices are margherita, marinara, arugula and mushroom, pepperoni, quattro formaggi, fennel sausage, veggie bianca, breadsticks, salads, and sodas.

Chicken and Guns

Chicken and Guns is another local favorite among Portland foodies. Also found in Cartopia, Chicken and Guns serves up Latin American chicken, wings, tacos, salad, soup, and their “guns” are crispy seasoned potatoes. The chicken is served by the quarter, half, or whole bird. Another item they are acclaimed for is their peruvian aji sauce, habanero carrot sauce and chimichurri sauce. They have been named the best fried chicken in Portland by the PDX Eater.

Chicken and Guns is open everyday from 11:00 am to 10:00 pm for takeout and delivery options. With a large Instagram and social media following, there is always destined to be a line at the Chicken and Guns food truck.

Competitive Advantage

Zesty Zane’s Food Truck offers several advantages over its competition. Those advantages are:

Food Truck Marketing Plan

Zesty Zane’s Food Truck will offer a unique value proposition to its clientele:

  • Delicious food made fresh with locally sourced ingredients using exquisite techniques.
  • Located in the ultra-hip food truck area known as Cartopia.
  • Great food at a great price. The menu offerings of Zesty Zane’s Food Truck will be accessible to customers of all walks of life.

Promotions Strategy

The promotions strategy for Zesty Zane’s Food Truck are as follows:

Social Media

Zesty Zane’s Food Truck’s main source of marketing will be through social media, primarily their Instagram page. Chef Zane has become adept at taking appealing photographs of his dishes. He will post pictures of his menu and add details on the location and hours of operation. His food truck account already has over 3,000 followers and he posts daily “Coming Soon” teaser photos.

Zesty Zane’s Food Truck will be parked in the immensely popular food truck hub known as Cartopia of Portland. There are dozens of food trucks located in this pod and there is always a crowd of people. Cartopia hosts bands, art shows, shopping events, and other social gatherings to enhance the entertainment vibe of the pod. By being part of Cartopia, Zesty Zane’s Food Truck will receive lots of exposure and traffic.

SEO Website Marketing

Zesty Zane’s Food Truck plans to invest funds into maintaining a strong SEO presence on search engines like Google and Bing. When a person types in “local food truck” or “top food trucks in Portland”, Zesty Zane’s Food Truck will appear in the top three choices. Zesty Zane’s will also invest in their website also to ensure that it is user friendly, always up to date, and displays professional photographs of its menu items and location.

Third Party Delivery Sites

Zesty Zane’s Food Truck will maintain a presence on sites like GrubHub, Uber Eats, Doordash, and Postmates so that people looking for local food with the option of delivery will see Zesty Zane’s listed.

The pricing of Zesty Zane’s Food Truck will be moderate and on par with other food trucks so customers feel they receive value when purchasing their menu items.

Operations Plan

The operations plan for Zesty Zane’s Food Truck is relatively simple as its overhead and cost is small. The functional roles for its employees are as follows:

Operation Functions:

  • Chef Zane will run the food truck operation. He will be in charge of inventory, menu creation, food truck marketing, customer service, and bookkeeping. Chef Zane will work every day that he chooses to open the food truck. Chef Zane plans on operating the food truck Tuesday through Sunday 11:00 am to 1:00 am.
  • Two part-time cooks that will alternate helping Chef Zane during the hours of operation. As business picks up, there will be two cooks at the same time assisting Chef Zane during peak hours.

Milestones:

Zesty Zane’s Food Truck aims to open in the next 3 months. The following are the milestones needed in order to obtain this goal.

4/15/202X – Purchase food truck

5/1/202X – Finalize menu

5/15/202X – Social media and advertising campaign begins

6/1/202X – Finish cleaning up the food truck and prepare it for operation

6/10/202X – Purchase food and drink inventory, stock truck, and park it at Cartopia

6/11/202X – Grand Opening of Zesty Zane’s Food Truck

Zesty Zane’s Food Truck will be owned and operated by Chef Zane Benedict.

Chef Zane Benedict, Food Truck Owner

Chef Zane Benedict is a Portland native who attended culinary school in San Francisco and returned to Portland to become a part of the world-renowned food scene Portland is uniquely known for. Zane was trained under three different chefs at fine dining establishments in downtown Portland and was awarded Best Sous Chef of Portland in 2017. Chef Zane has won two local culinary competitions, placed runner-up in a statewide competition, and participated in a cooking competition show on the Food Network.

Chef Zane has received numerous awards for his creativity and consistency of his food while being able to prepare dishes in a short amount of time. His ability to prepare food under pressure allows him the unique skill of serving numerous customers without having them undergo long wait times. This will keep customers happy and coming back for more.

Financial Plan

Key revenue & costs.

The revenue drivers for Zesty Zane’s Food Truck will come from the menu items being offered daily.

The cost drivers will be the ingredients and products needed to make the menu items (oil, bread, meat, chicken, produce, drinks) as well as the cooking materials (pots, pans, bowls, plates, utensils, etc.). Other cost drivers will be the overhead expenses of payroll for the part-time employees and propane for the food truck.

Funding Requirements and Use of Funds

  • Food Truck Marketing (website design and management) – $5,000

Key Assumptions

The following table outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the business loan.

Initial Number of Customers Per Day: 50

Average Menu Item Cost: $9.00

Average Order per Customer: $15.00

Annual Cost for Maintenance of Truck: $10,000

Financial Projections

Income statement.

FY 1FY 2FY 3FY 4FY 5
Revenues
Total Revenues$360,000$793,728$875,006$964,606$1,063,382
Expenses & Costs
Cost of goods sold$64,800$142,871$157,501$173,629$191,409
Lease$50,000$51,250$52,531$53,845$55,191
Marketing$10,000$8,000$8,000$8,000$8,000
Salaries$157,015$214,030$235,968$247,766$260,155
Initial expenditure$10,000$0$0$0$0
Total Expenses & Costs$291,815$416,151$454,000$483,240$514,754
EBITDA$68,185 $377,577 $421,005 $481,366 $548,628
Depreciation$27,160$27,160 $27,160 $27,160 $27,160
EBIT$41,025 $350,417 $393,845$454,206$521,468
Interest$23,462$20,529 $17,596 $14,664 $11,731
PRETAX INCOME$17,563 $329,888 $376,249 $439,543 $509,737
Net Operating Loss$0$0$0$0$0
Use of Net Operating Loss$0$0$0$0$0
Taxable Income$17,563$329,888$376,249$439,543$509,737
Income Tax Expense$6,147$115,461$131,687$153,840$178,408
NET INCOME$11,416 $214,427 $244,562 $285,703 $331,329

Balance Sheet

FY 1FY 2FY 3FY 4FY 5
ASSETS
Cash$154,257$348,760$573,195$838,550$1,149,286
Accounts receivable$0$0$0$0$0
Inventory$30,000$33,072$36,459$40,192$44,308
Total Current Assets$184,257$381,832$609,654$878,742$1,193,594
Fixed assets$180,950$180,950$180,950$180,950$180,950
Depreciation$27,160$54,320$81,480$108,640 $135,800
Net fixed assets$153,790 $126,630 $99,470 $72,310 $45,150
TOTAL ASSETS$338,047$508,462$709,124$951,052$1,238,744
LIABILITIES & EQUITY
Debt$315,831$270,713$225,594$180,475 $135,356
Accounts payable$10,800$11,906$13,125$14,469 $15,951
Total Liability$326,631 $282,618 $238,719 $194,944 $151,307
Share Capital$0$0$0$0$0
Retained earnings$11,416 $225,843 $470,405 $756,108$1,087,437
Total Equity$11,416$225,843$470,405$756,108$1,087,437
TOTAL LIABILITIES & EQUITY$338,047$508,462$709,124$951,052$1,238,744

Cash Flow Statement

FY 1FY 2FY 3FY 4FY 5
CASH FLOW FROM OPERATIONS
Net Income (Loss)$11,416 $214,427 $244,562 $285,703$331,329
Change in working capital($19,200)($1,966)($2,167)($2,389)($2,634)
Depreciation$27,160 $27,160 $27,160 $27,160 $27,160
Net Cash Flow from Operations$19,376 $239,621 $269,554 $310,473 $355,855
CASH FLOW FROM INVESTMENTS
Investment($180,950)$0$0$0$0
Net Cash Flow from Investments($180,950)$0$0$0$0
CASH FLOW FROM FINANCING
Cash from equity$0$0$0$0$0
Cash from debt$315,831 ($45,119)($45,119)($45,119)($45,119)
Net Cash Flow from Financing$315,831 ($45,119)($45,119)($45,119)($45,119)
Net Cash Flow$154,257$194,502 $224,436 $265,355$310,736
Cash at Beginning of Period$0$154,257$348,760$573,195$838,550
Cash at End of Period$154,257$348,760$573,195$838,550$1,149,286

Food Truck Business Plan FAQs

What is a food truck business plan.

A food truck business plan is a plan to start and/or grow your food truck business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your food truck business plan using our Food Truck Business Plan Template here .

What Are the Main Types of Food Truck Companies?

There are a variety of types of food trucks, each specializing in a specific type of cuisine or food item. There are food trucks that sell burgers, cookies, ice cream, tacos, pizza, sandwiches, salads and more.  

What Are the Main Sources of Revenues and Expenses for a Food Truck Business?

The primary source of revenue for food truck businesses is its food and beverage sales. 

The key expenses for a food truck business are food costs, salaries, and transportation expenses. 

How Do You Get Funding for Your Food Truck Business?

Food truck businesses are typically funded through small business loans, personal savings, crowdfunding and credit card financing.  A well-crafted food truck business plan is essential to securing funding.

What are the Steps To Start a Food Truck Business?

Starting a food truck business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Food Truck Business Plan - The first step in starting a business is to create a detailed business plan for your food truck that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your food truck business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your food truck business is in compliance with local laws.

3. Register Your Food Truck Business - Once you have chosen a legal structure, the next step is to register your food truck business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your food truck business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Food Truck Equipment & Supplies - In order to start your food truck business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your food truck business. Food truck marketing includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful food truck business:

  • How to Start a Food Truck Business

Where Can I Get a Food Truck Business Plan PDF?

You can download our free food truck business plan template PDF here . This is a sample food truck business plan template you can use in PDF format.

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29 Proven Food Truck Business Plans (PDF, Word)

The food truck business has recently gained progress in catering for ordinary working folks. It’s really not that expensive to set up and it’s a cheaper alternative to starting your own restaurant . Of course, this doesn’t mean that food trucks are either free or cheap. To ask for financial help, you need to sell the idea to investors and for this, you can make a comprehensive food truck business plan.

  • 1 Food Truck Business Plans
  • 2 Why do you need a food truck business plan?
  • 3 Food Truck Business Models
  • 4 How to write a food truck business plan?
  • 5 Food Truck Business Plan Templates
  • 6 Starting your food truck business

Food Truck Business Plans

Why do you need a food truck business plan.

Just thinking about food trucks roaming around today makes you think that it must really be very simple to put up such business. But even this simple undertaking requires a lot of planning. Opening such a business without planning and investigating might lead to many problems. But if you do some market research for your food truck business plan, this can help you thresh out significant details and redefine your concept.

One of the most important factors of success for a restaurant is the location. People wouldn’t want to travel too far to get to a restaurant and if you have the wrong location, your long-term plans might not even last. This goes the same for food trucks as the location is a crucial component for success.

The most successful food trucks have a relatively consistent schedule on where they park and they spread the word through various social media platforms. There is also the fact that not every location allows food trucks to set up shop. For instance, school zones and public parks generally disallow commercial businesses . So, you need to consider this too when making your food truck business plan sample.

Food Truck Business Models

How to write a food truck business plan.

You need to have the answers to many questions when you are trying to learn how to start a food truck business. The best way to get all these into perspective is to make a comprehensive food truck business plan template. This helps you list all of the essential information about the business while assisting you in getting funding from investors.

The food truck business model is always the first step because you will use this to gain the funding needed to get your food truck off the ground. Here are some things to consider when creating your food truck outline for your business plan:

  • Executive Summary This is the first section of your food truck business plan. Think of it as an introduction to whoever you will address on your final product. Don’t make it too wordy or lengthy. First impressions are the beginnings of something great. Make your executive summary interesting and concise without having to delve on details. This section gives you the opportunity to highlight what your company is, how you expect to grow your business, and more. Another good idea is to explain how your background and knowledge can benefit you in the pursuit of your goals of opening this kind of business. Although this will be the first item that potential investors read, this must be the last section you write.
  • Company Description Describe in this section your planned food truck business. This is where you give an explanation of the details of your business and how its entry into the food truck business could be a crucial addition to the existing market. In essence, it’s here where you explain more in detail everything you have touched on in the executive summary.
  • Market Analysis This section of your food truck business plan sample gives you the chance to detail and explain how your plans fit into the market. Remember that you will present this to potential investors. It is, therefore, important to do a lot of research on how to start a food truck business before composing this section. This demonstrates that you have enough knowledge about the food truck market and industry.
  • Organization and Management Next, make a food truck outline of your organization and management plan where you explain the structure of your food truck business. This may not appear to be that essential if you intend to put up a food truck business manned only by two or three people. But if your plans go beyond a small enterprise, then you need an organization and management plan that includes: A complete profile of your team. Information regarding the business’ ownership. The salaries and benefits your employees will receive. Growth opportunities you plan to offer to your employees . One great way to show your business’ organizational structure is through a chart that illustrates how you have all the bases covered. It is in this section where you can let your passion shine through. This could leave a memorable impression on your prospective investor as they will feel encouraged to support your plans.
  • Product or service line The next section in the food truck business plan template details the product or service line that your food truck business plan will offer. You need to display your creative ideas by making a description of your services or products and a plan to keep your customers coming back.
  • Marketing and Sales You also need a marketing and sales plan for your food truck business that focuses on strengthening customer loyalty. Define your overall strategies. How you do this is up to you. Just remember that people appreciate originality, whether when adapting a cool truck design or coming up with an interesting selling point for your business.
  • Request for Funding Although a funding request section isn’t included in every food truck business plan template, it is still something worth considering. It could be a challenge to make an estimate on how much a food truck would cost but you need to do this so you can determine where your funds will come from. If you have plans to request funding, you have to explain clearly how much you need, what you need the funds for, and how you will repay the money that you owe. You can explore other options for funding by checking out sites that can allow you to crowdfund by raising money from different sources. Just remember that some of these sites take a percentage of the amount you raise. Therefore, you have to do more research before accepting any offer.
  • Financial Projections If you’re starting from scratch on the food truck business, it can be difficult for you to determine any realistic financial projections. It’s essential for you to analyze your target market then set specific financial goals so that you can allocate your funds more efficiently. As a newcomer, you need to estimate how much your business will potentially make over the next 5 years using realistic assumptions. You have to make sure that your projections are in alignment with the funds you requested in your funding requests.
  • Appendix This section is optional for any food truck business plan but it can be the best place to add information that cannot fit elsewhere. These may include product photos, letter of reference , building permits, and more.

Food Truck Business Plan Templates

Starting your food truck business.

Surprisingly, what were once often referred to as “roach coaches” have already become some of the most sought-after and popular eateries in the biggest cities across the nation. If you want to start your own small business without referring to traditional offices or storefront routines, you may consider starting a food cart or truck business. You need to create first a food truck business model or plan then consider the next steps:

  • Get your licenses Entering this business is not as simple as it may seem. To begin with, you cannot just set up stall anywhere to conduct your business. There are various requirements by the city including certificates from the health department, parking restrictions, and truck permits. Every city has its own policies so you should get in touch with your local government to get the requirements.
  • Get the best vehicle for your business A food cart would suffice for the meantime if you’re working on a tight budget. The health department has the same rules for food trucks and restaurants. This means your cart will require special equipment that’s usually expensive. Before choosing either a cart or a truck, you should know exactly what you need to operate the business. For instance, if you intend to sell pizzas or other hot foods that you prepare on-site, then you will need a big truck. On the other hand, if you can prepare your food in advance, either at home or in a commercial kitchen, then a cart or a smaller truck will do just fine to keep your products warm.
  • Find a niche Surprisingly, many food trucks today are already serving gourmet cuisine and delicacies from other countries, sweets like designer cupcakes and exclusive sweet treats, health foods, and more. They have gone a long way since the times when what they had were just cold sandwiches and hot tacos. One of the keys to success in this relatively new and improved business is to find your own niche and become an expert on it. To keep up with the demands of the business, you have to constantly do research to find out what’s already covered in your area then come up with your own creation.

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How To Write a Food Truck Business Plan (+ Template)

With the increasing popularity of food trucks, it’s essential to prep your operation before you start prepping your mise en place. A solid food truck business plan puts you at the front of the grid when the race begins.

food truck

The US street vendor sector was valued at $2.49 billion in 2022, up from the previous year’s total of $2.29 billion. The market is expected to grow another 1.7% in 2023.

For those with aspirations of culinary greatness, a food truck is the perfect setting to develop new recipes while building a fan base, or even an online business, without the expense and risk of opening a brick-and-mortar restaurant. 

There is even a street food chef in Singapore with a Michelin star, proving that you don’t need a giant kitchen and 50 sous chefs to build a reputation for quality, innovation, and deliciousness.

How to write a successful food truck business plan, step by step

  • Set aside a page for your executive summary
  • Write an overview of your company
  • Conduct a market analysis
  • Lay out your products and/or services
  • Create customer personas
  • Put together a marketing plan
  • Create a logistics and operations plan
  • Write out your financial plan

Starting a mobile food business is subject to the same challenges and pitfalls as any other startup operation. But there are special considerations for food trucks to address before you open the window to start slinging sandwiches (or tacos, or barbeque, or …).

You may want to open up our handy business plan template so you can take notes, or jot down your brilliant ideas as they come to you. We also talked to seasoned food truck operators and entrepreneurs Natalie Basile and Mikey Wheeler-Johnson of Eats Amoré Mobile Italian Cuisine , who share their knowledge and experience throughout this guide.

eatsamore food truck business owners

From the executive summary to the financial details, we’ll show you how to build a food truck business plan for savory success.

1. Set aside a page for your executive summary

Even though this is the first section in your business plan, it’s the last section you should write. Your executive summary captures all the highlights from the rest of your business plan, so get those sorted out first.

food truck business plan template

This is Shopify’s business plan template. You can download it below.

When it’s time to write this section, think about your audience. If you’re writing a business plan for yourself as a way to stay organized, motivated, and focused on your goals, this summary can be quick and dirty.

Free: Food Truck Business Plan Template

Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor. That’s why we put together a free business plan template to help you get started.

If your business plan is meant to secure a bank loan or impress potential investors, your executive summary will need to focus on profit, reliability, and the fact that you know what you’re doing—so your food truck feels like a safe bet.

While it’s important to mention what makes your food service model unique, spend plenty of time showing that you also understand the realities of running a small business.

2. Write an overview of your company

This section is your opportunity to explain what is going to make your vehicular vittles different and more successful than every other food truck on the road. 

ice cream food truck

As part of this section you’ll need to tell your audience what makes you capable of running a profitable food business. 

  • Do you have professional cooking experience? 
  • Have you managed a commercial pantry before? 
  • Do you have an existing reputation for creating delectable meals? 

Lenders might invest in you based on the strength of your new business idea, but experience will improve your chances.

At Eats Amoré, even though neither Mikey nor Natalie has professional cooking experience, they do have a proud family history of producing delicious food. “Natalie learned to cook from her grandmother, who’s from Naples, Italy. And then her mom is an organic farmer, so she learned traditional recipes with fresh ingredients, which is the backbone of Italian cooking,” says Mikey.

In addition to your own position in your food truck business, this section is the place where you’ll outline the types of employees you have or will need to hire. Food trucks are small, so chances are you won’t need a lot of staff or a management team, but you could consider hiring prep staff, cleaners, etc.

The company overview is also the best place to set some goals. As a short-term goal, most food truck owners (and restaurateurs for that matter) aim to pay off the bulk of their startup costs (licensing fees, insurance, supplies, food, website, branding, etc.) within the first year, though this will depend heavily on your anticipated margins.

Other short-term goals may include building a social media following, finding predictable parking spots to encourage repeat traffic, or securing a spot at a big event.

Your largest capital investment is, of course, the truck itself. Although food trucks cost a lot less to set up compared to brick-and-mortar locations, they can still set you back between $50,000 and $175,000 , depending on what kind of food you’ll make and the equipment required to do it.

Paying off your food truck is likely to be your major long-term goal, which you can fulfill with your own funding or Shopify Capital .

3. Conduct a market analysis

A huge factor in setting your business up for success is understanding the target market where you will operate.

conduct a market analysis for business plan

Restrictions

Since food trucks are mobile, you’ll enjoy some flexibility compared to a restaurant, but many cities still restrict where, when, and how you can serve your customers as part of the license that allows you to operate (which costs an average of $1,800 ).

If your ideal customers live in an area or work at a time when you can’t sell to them, you could be in for some difficulty. For example, if you were to open a food truck in Vancouver, you would find that restrictions include:

  • Not operating during nighttime hours
  • Avoiding certain neighborhoods
  • Staying 100 meters away from brick-and-mortar restaurants
  • Staying outside park boundaries
  • And plenty more

In some cases, you may find that food trucks have not yet been considered in city regulations, and you may have to blaze a trail for your business, like Mikey and Natalie did. “We had very limited locations that we could pick from,” Mikey said. 

“The zoning in Kamloops was absolutely terrible. We were not looked very favorably upon. So after many council meetings and lots of emails with counselors and going back and forth, we finally got the city to give us a pilot project location in the downtown core.”

Every city has different restrictions that affect food cart and truck owners, so be sure to consult the city hall website in your area. And start early—licensing can take time, especially in locations with high demand.

Local conditions

Beyond the restrictions imposed by municipalities, each city is subject to conditions that could help or hinder your business. 

If you’re planning an ice cream truck for Edmonton, you might only have the warm, sunny weather you need for four months of the year, severely limiting profits. Conversely, the same ice cream truck in San Diego, with 266 days of sunshine on average, might be a sensation with lines around the block.

You should also take into account population in your city, demographics, foot traffic in your preferred neighborhoods, and the number of events that host food trucks, in order to establish an estimate of how many days per year you are likely able to operate.

Competition

Lastly, run a competitive analysis. 

  • What’s the food truck market like in your city? 
  • What do other food trucks offer? 
  • What’s your competitive advantage? 
  • Is there a robust restaurant scene driven by owners who don’t want food trucks diverting their customers ? 

Too much competition and you might have trouble finding customers or a place to park. Too little and you may find that there is a reason no one is running a new food truck.

4. Lay out your products and/or services

This section is your opportunity to outline your creative food vision, so keep in mind that there are some limitations and considerations when it comes to the meals coming out of your truck.

food menu

  • Food should be easy to eat in a variety of settings, such as on a bench, standing on the sidewalk, or at a crowded concert, without spilling down the front of a CEO’s Brooks Brothers shirt.
  • Keep it simple: While you may be able to make complex individual dishes, trying to offer a broad, complicated menu with limited space, staff, equipment, and storage could prove to be difficult or impossible.
  • A long menu can be intimidating or time consuming for those trying to order quickly during their lunch break.
  • Try to fill a niche in your city. If there are already a lot of pizza trucks but no Thai food, make som tam instead of a margherita pie. Or, for example, if you live somewhere with plenty of trucks making mediocre burgers, your ultra-high-quality version might corner the market. You can also differentiate your offerings based on overhead and food cost.

Go out and study the existing food truck scene in your area to get an idea of what might work. 

Alternate revenue

This section is a good place to consider additional revenue streams such as online sales of things like bottled sauces, spice packs, baked goods, etc. Selling online can be a lifesaver during quiet winter months, when festivals aren’t happening, or even during a global pandemic.

Eats Amoré has found that online sales and catering bookings via its Shopify website are becoming increasingly important to its bottom line. “It’s to the point where we have to turn it on and turn it off because it’s so busy,” says Mikey.

"We came up with this idea called the Ravioli Club, which is essentially a membership that you buy from our online store, and you get three mystery deliveries of ravioli delivered to your house every two weeks."

ravioli club

Mikey wasn’t always an ecommerce expert. “I was very green in learning how to do all the online sales, and I’m still learning a lot,” he says.

“And even with the small increments of learning that I’ve done, sales are going up exponentially. Not only has it boosted our sales, but it decreased the amount of time that I have to spend doing back and forth work with people. Because once you have all your information laid out on the website, you get a lot less tire kickers and you get a lot more people that call you and want to hire you [for catering].”

5. Create customer personas

This area of your food truck business plan is where you’ll outline your ideal customer. 

  • Where do they live? 
  • How old are they? 
  • What kind of foods do they like? 
  • How much disposable income do they have? 

You’ll need to do some serious demographic research to fill in this section, since every city and neighborhood is different. Then use it to inform your menu and pricing. 

ice cream food truck 2

If you plan to set up outside rock concerts and baseball parks, caviar and foie gras could be hard to sell, while home-cooked barbeque might not do well on the street in front of your local opera house. Ask questions to determine what your potential customers want.

6. Put together a marketing plan

You can make as much delicious food as you want, but if no one knows about it, you’re going to have a hard time making a profit. Your marketing strategy is essential to the success of your business and this section is where you’ll outline it for yourself or your business loan officer.

Branding and communications

Start by detailing where you’ll park and what your truck will look like , since these are the two biggest factors in attracting walk-by customers. Next, show how you’ll raise the profile of your business beyond passersby using traditional marketing techniques and, especially, social media.

If you intend to park in different locations on different days, having dedicated followers on Instagram, Twitter, and/or Facebook is a great way to let people know where they can find you. Social media is also the perfect place to update your followers on new menu items. Remember to take great photos of your food for maximum impact.

The food truck marketing and sales portion should also account for what makes your offerings different from everyone else on the road. In the Products and Services section, we discussed how your menu should fill a niche, whether it is the type of cuisine, quality, or cost.

In this section, you’ll need to provide details on how you plan to communicate those differentiators to your target customers.

Online ordering

Speaking of technology, this is a good time to explore the possibility of having your customers interact with you via smartphones and computers.

You may want to offer online ordering with delivery or pickup, which can be accomplished using third-party services like DoorDash , Skip the Dishes , Uber Eats , or any number of apps preferred in different markets around the world—be sure to find out which app most restaurants and delivery services use in your area.

A less obvious facet of your marketing plan is your start date. If you plan on opening right when the good weather hits, you’re likely to be too busy to spend a lot of time building a brand identity and online presence, though your cash flow will probably be in good shape.

“A huge mistake that we had in our first year’s business plan was that we were going to work through the winter,” says Mikey. “But what I forgot was that the people in Kamloops are very fair weathered. They’re used to nice weather. So a little bit of cold and they’re like, No, we’re out of here. It wasn’t until last winter that we actually did become a year-round business when we opened our Shopify account."

7. Create a logistics and operations plan

This section is where you’ll need to dig into the nitty-gritty day-to-day operations of your local food truck.

Supply chain

You need ingredients in order to sell food. But where will you get them? Let’s look at your options.

RESTAURANT WHOLESALERS

  • Example: Sysco
  • Pros: Reliable and cost effective.
  • Cons: Large volume-packaged products could be hard to store on your truck.

WHOLESALE CLUBS

  • Example: Costco
  • Pros: Convenience—shop whenever you want.
  • Cons: Prices may be higher than restaurant wholesalers.

GROCERY STORES

  • Example : Trader Joe’s, local greengrocers, specialty markets
  • Pros: The greatest variety of ingredients, including local, organic, and specialty items. Smaller package sizes.
  • Cons : High prices.

Many food truck operators use a combination of suppliers to achieve their goals, so look at what is available in your area that fits into your menu and budget. 

Also consider your menu: If you have a fixed set of meal offerings, will you be able to reliably get the same ingredients throughout the year? If your menu rotates frequently, will you have time to source new ingredients on a regular basis?

Your truck is your facility. So think carefully about what kind of vehicle you decide to buy.

Mikey says, “We got this HandyDART bus for a steal, and we spent the beginning of 2013 turning it into a food truck. We learned so much. It’s a fiberglass vehicle, which wasn’t ideal compared to a big stainless truck. But we made it work.” 

Retrofitting a vehicle that isn’t perfect may be an option considering your budget and skill set, or you may want to purchase a vehicle that was purpose-built to be a food truck.

This is the place to outline the physical equipment and maintenance requirements for your business, such as:

  • Specialized cooking equipment
  • Fuel (cooking and engine)

Many cities also dictate that some aspects of food preparation, such as chopping vegetables, making soups, baking bread, or preparing other ingredients, be done in an off-site commissary kitchen outside of sales hours, rather than in the food truck or in your home. This is to ensure food safety, and you’ll need to factor the cost and logistics into your plan.

It’s also a good idea to determine if you can store additional ingredients at your commissary kitchen location.

cooking food for food truck

Production capacity

How long does it take to make an item from your menu, on average? This is a major consideration that could limit how many customers you can serve in a day. 

How do you intend to cope with changes in pace and demand over the course of a day, week, month, or year? Mikey says, “I go home and do dishes for two hours. It’s far more labor intensive than people realize.” So don’t forget to factor in how much work you can realistically do yourself.

If you plan on offering products for sale online, you’ll need to sort out a plan to ship them to customers. Fortunately, shipping can be accomplished quite easily at reasonable prices .

8. Write out your financial plan

Like most businesses, yours will likely live or die on the strength of your financial plan. You have to know how much money is coming in, how much is going out, and how those numbers are likely to change in the future. 

So be sure to dig deep into your prospective balance sheet to truly understand how profits and costs will affect your operation. 

Manage your money where you make it with Shopify Balance

Shopify Balance is a free financial account that lets you manage your business’s money from Shopify admin. Pay no monthly fees, get payouts up to 7 days earlier, and earn cashback on eligible purchases.

Profit margin

Fortunately for you, startup costs on a food truck are a lot less than a brick-and-mortar restaurant, so your break-even point could come a lot sooner. That said, your profits could be limited by the food truck model.

Food trucks can expect to average about 8% profit , which means they are a volume business. You’ll need to work fast to serve a lot of customers in order to earn a profit.

You’ll also need to outline your cash flow scenario . Since food trucks can’t store a lot of inventory (ingredients and supplies), you’ll need to sell and restock more frequently than a brick-and-mortar restaurant.

Additional costs

This section is also the place to factor in other costs, such as licensing, maintenance, and staff wages, if you have employees. And if you don’t plan on hiring help, remember that you probably can’t work 16 hours a day, seven days a week, which will limit your profits too. Be sure to write accurate financial projections so you get a good idea of how much you’ll earn.

Turn your business idea into a savory reality

The food truck industry is growing. Now that you’ve had a chance to think about how your food truck dreams will shape your food truck business plan, it’s time to actually sit down and write it.

Need a little push in the right direction? Check out some business plan examples , then start filling in your template once you’re inspired.

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Food truck business plan FAQ

How profitable is a food truck, how do i start a food truck business plan.

  • Create customer personas 
  • Put together a marketing plan 
  • Write out your financial plan 

How much does a food truck cost?

Is a food truck business a good investment.

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Jul 23, 2024

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How to Write a Food Truck Business Plan – Download Template

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Want to look inside the business plan of a real food truck business? We’ve organized detailed business plan templates from successful food trucks and made them available to you in PDF and Word doc in this post. In addition to offer templates, we give you detailed instruction how to complete each section of the plan using this guide.

Before we dive in, keep in mind that it could take weeks if not months of planning to develop a business plan that’s helpful. Whatever time takes for you to write the business plan will be well spent. When researched correctly this document serves as the “game plan” for operating your entire mobile food business and sets the direction of your company.

Approach this document seriously because it can become the roadmap to operate your business and ensure you’re set up for success. When you’ve finished writing your plan, you should know where you plan to vend, estimated food costs, the marketing plan, and how you’ll raise money for the food truck. Pretty important stuff right? Let’s dig in.

Introduction

I want you to get the most value possible out of your business planning process. Why? I believe having an accurate business plan gives you the best odds of success for operating a profitable food truck.

And if you’re going to be investing tens of thousands of dollars into a food truck or trailer, cooking equipment, and permits, why not invest a few days creating a detailed plan for how to run the business.

Here’s one example why going through this process can be helpful from our Annual Food Truck Academy class, where train future food truck owners how to start a food truck. One student completed her research estimating food cost, overhead, and anticipated sales as part of her business plan. Then she came back and revealed that based on her current plan, the food truck wouldn’t be profitable. After factoring in tax, labor, and food costs there were no profits left over.

Our student was initially discouraged by the numbers, but I was happy. It’s much better to identify a revenue short-fall before you start the business than months after when you see sales coming in, but can’t figure out why there’s nothing left in the bank account. As a result of the work invested on the front end through planning, she was able to evaluate her ingredient cost and pricing to create a business plan that set herself up for success.

Still, many first time food vendors don’t take the time to put in this work. It’s a shame because it’s so easily avoidable.

One more tip before we get into researching and writing the business plan, don’t get overly hung-up on the structure of the document. Unless you plan to apply for a small business loan (then you will need to be more concerned about formatting, but let’s worry about that later), you’re not going to be graded on how pretty the document looks or how nice the nice fonts and illustrations. This isn’t an assignment for school where you’re going through the motions to get a B.

Instead focus your energy on making this plan useful for your business. Find specific locations that you plan to sell food. Get the contact information for these venues to learn how you can get into them. Figure out your exact food cost and how much it’s going to cost to get permits in your area. Putting ink to paper or word document is going to make the operations of your business real.

Now let’s get on with making your game plan!

Note to Reader: This is part of a series of posts following the process of starting a food truck with Anthony Salvagno (featured in the image below) as he writes a business plan, seeks funding, develops a concept, builds a menu, and ultimately launches his first food truck. Listen to the audio lesson inside this post to learn more about writing a winning food truck business plan.

The person that doesn’t have one [a business plan] sets themselves up for failure. – Anthony Salvagno on the importance of thinking before leaping into a business.

Serious about Starting a Food Truck?  Click Here To Get Our Free Food Truck Business Kit.

365 days on a food truck

Download Business Plan Templates

In my opinion, this case study is most effective when listening to the audio and downloading the example that Salvagno was kind enough to provide for this post. I’ve also linked to other resources that can help you write your own business plan.

Download Business Plan – Yes, this is the PDF business plan used to acquire $5,000 for a food truck during a business pitch competition. This document is referenced in the companion podcast.

Download Business Plan Template – Here’s a sample template you can use and edit for your own truck.

SBA – Create Your Business Plan – The Small Business Administration (SBA) does an excellent job outlining the steps needed to create a business plan. It’s not food truck specific, but it gives you what you need and there’s plenty of valuable information here.

You can learn a lot by reading business plans for other food businesses like restaurants as well. Operating a profitable restaurant is similar to operating a successful mobile food business. The main different is that a trailer is that it’s mobile.

Components of a Business Plan

Below is an outline of the key sections you’ll need to complete for a standard business plan with a description of how each section applies to a food truck or trailer business. Complete each section and you’ve got yourself a real plan for your business my friend.

Keep in mind that if you’re creating this document for yourself and not a banker you don’t need to get fancy with the formatting. The important thing is to have a detailed plan for the business before you open. If you feel the burning desire to make this look nice, you can make formatting updates after the

Executive Summary:

This is an overview of the information contained in the business plan and should introduce the name of your food truck and the food you plan to serve. This section should only be one page in length. Give readers the high-level overview of what the plan. You’ll have plenty of opportunity to dive into the nitty gritty in the next sections of the document.

The purpose of this section in most business plans is to give prospective investors information about your startup. Lenders reviewing a small business loan might be another audience, although they will be much more focused on financial side of things. But for most of our readers this section is for you, a business partner, and potentially a spouse.

For our Executive Summary we included 2 – 3 sentences describing these important aspects of the business. The provides anyone reading this document with a general understanding of what the business is and how it expects to make money:

  • The food item we plan to sell and specialize in.
  • The key people that will manage the business. In this case, the food truck will be owned and operated by two partners.
  • The business entity we plan to form. We formed an LLC.
  • Where you plan to operate the business and hours of operation. Our initial plan had us operating 5 days per week for lunch and dinner.
  • The basic marketing plan. Again you’ll dive into the details in the marketing and sales portion of the document.
  • Projected cost to fund the business and anticipated revenue.
  • Future goals. How will you know you’ve won? For some this will be a specific revenue number and for others this could be opening up a franchise with 100s of locations.

Again, unless you plan to bring on outside investors don’t worry too much about perfect formatting in the executive summary. This is to ensure you and your partners are clear on the high-level plan for the business.

Food Truck Mission Statement:

The mission statement for a food truck can be as short as a sentence or as long as a paragraph. This statement should define what you plan to serve, who you will serve, and the ultimate vision for the business. When done right the mission statement should guide every major decision you make for the business.

Here’s the mission statement from our business plan as an example: 

To provide the residents of our city, young and old, an out of this world gourmet peanut butter and jelly inspired sandwich experience. We use local ingredients and provide gluten-free, contaminant-free products for those with special dietary needs.

When a mission statement is done right it should actually influence how you operate and run your business day to day. For example, since the utilization of local ingredients is part of our mission statement, we’ve got to actively be looking for local suppliers to buy inventory. If we don’t, we’ve failed.

We also need to consider the dietary needs of different groups of people. This impacts the sandwiches we put on our menu every day. Again, if we don’t do this, won’t reach the goal we’ve set out to achieve.

A mission statement can be the most influential part of the business plan when it’s used the right way. On the other hand, this guide can be forgotten when it’s not used to guide decisions. To learn more about making impactful mission statements, watch this interview to go deeper on the subject.

food trailer business plan sample

Company Concept and Description:

This is the fun part. Here you will describe what you hope the food truck will become, the food you plan to serve, and why you believe it will be a successful business. For most food trucks this section only needs to be a few paragraphs in length.

Make sure to include information on why your food is both desirable and unique to customers in the area. Also, if you have some type of theme, like an island theme for example, include little details like this in the description.

If you plan to operate something more mainstream like taco truck, take the time to express what it is that makes you different in your market. A common way food trucks differentiate themselves is through their ingredients or style. For example, you could be the only taco truck in town that uses organic, locally raised meats. Or you might be the only one in town that specializes in making fish tacos. Find a way to standout and offer something that isn’t available elsewhere.

You want folks that read this section to be able to clearly envision the kind of overall experience they’ll enjoy when visiting your food truck. Here are a few guidelines for writing this section:

  • What food will you serve?
  • How is your food different than other vendors in the area?
  • Is there a specific type of consumer you want to attract?

As you can see from our own business plan, we differentiated ourselves through seasonal menu changes all the time and have menu options that cater to people that require a gluten-free diet. It’s also worth noting that our core product of peanut butter and jelly sandwiches is unique to the market.

Market Analysis:

food trailer business plan sample

Understand the players in your market before starting a business.

For smaller markets with a couple hundred thousand people living nearby this section might be short and include just 4 – 5 other trucks. However, if you’re entering a market like Los Angeles this section will be larger and more in-depth.

If you’re planning to enter a market that has 10 traditional taco trucks and you plan to start a traditional taco truck too, it will be to differentiate yourself from other vendors in the area.

Consider adding a spin to your own food concept like serving Asian tacos instead to provide local consumers will more variety and fill a potential need. If you’re not sure about the type of truck you want to create yet, looking at the market and seeing what type of food is missing can be a smart way to approach this.

In this area you’ll also want to identify the type of customer that will frequent your establishment. Any data about local trends that you can find will be useful to include as well like this report from IBIS World that forecasts growth in the United States food truck industry for the next 5 years. Google can be a good friend in locating the data to include in the document.

Management Structure:

stress restaurant owner

Most food truck owners start with a management structure of one.

This section is straightforward for most food vendors. You can list yourself as the owner and operator if that applies. But don’t forget about key employees or partners too. Many food trucks need a team of 3 – 5 employees to operate successfully during a lunch rush. Make sure these long-term players are accounted for.

In our business plan, it’s a partnership between brothers. The work load is split up between one brother operating the front of the house and marketing: accepting orders, booking new business and events, emailing and calling catering leads. The other brother focuses more on the chef duties including sourcing ingredients, cooking food, working with suppliers, and ensuring food quality.

Industry Survey Results: What is the Average Income of a Food Truck Vendor?

If you have more than one owner of the business this is where you want to take the opportunity to clearly define roles. This is an extremely important section of the document when multiple parties and their money are involved. By outlining everyones responsibilities in this document, it serves as a record of who was in responsible for certain aspects of the business. The more people involved, the more diligent you need to be with assigning tasks.

If it’s not written down, it’s easy for partners to recall things differently. This will help avoid conflict in the future for all parties involved. You need this.

The more stakeholders involved, the more complicated this section will be. You should also include investors and advisors in this section even when people aren’t excepted to help with the daily business operations. Outline what value these people have delivered to the business and what return they can expect in the future.

Product Line:

food trailer business plan sample

Ready-made meals can be a great way to diversify your product line.

Finally… This is the section you finally get to describe your food. I recommend outlining the main menu items and any signature dishes that you have in this section. But don’t stop at just the food that you plan to serve.

Other products and services that you plan to offer could include corporate catering gigs or weddings. These can be the biggest money makers for a mobile food vendor.

It pays to think outside the box too in this section. Some vendors that started out by serving food out the window of a truck exclusively have now begun to sell their trademark dishes in stores, online, or at restaurant. Don’t forget to think about possible paths for growth in the business.

  • Previous guest of the show Martie Richie of Motley Crews is an excellent example of someone that is doing just that. They’ve expanded to selling snacks online through their e-commerce website and at local gas stations.
  • Malcolm decided to open a restaurant to attain more consistent sales, especially through the slow winter months.

Sales and Marketing:

s'wich it up

A food truck can serve as a mobile promotional platform.

How do you plan to market your business and get sales? One of the biggest factors that determine the success / failure of a lunch truck is location. Will you be able to get into major events or areas with a lot of potential customers?

One of the biggest favors you can do for yourself to input into your sales and marketing plan is to create a tentative list of places you might be able to vend. Get extremely granular with this task. In fact, it might even help to print out a map to evaluate where the best potential vending locations are in your area.

Here’s the information you should gather as part of this process. You can add this information inside the sales and marketing section of the business plan as you gather it. 

  • Name of the vending location and cost details.
  • Contact information including telephone, email, and address. Ideally a dedicated point of contact in charge of booking vendors.

Here are some locations that work well for food trucks:

  • Farmer’s markets: You can usually find vendor information listed on the website.
  • Annual events: Browse your cities website for a list of upcoming events like car shows, fairs, or parades.
  • Social Media: One of the easiest ways to find good vending locations is to monitor the social media accounts of popular food trucks in your city. If they are vending somewhere, it’s probably a lucrative location that you might be able to vend at as well.
  • Corporate Workplaces:  Big corporate employers with a few thousand employees working at a single location can be a good option for generating consistent lunch sales.
  • Breweries and Wineries: Places like this often don’t want to build in a restaurant into their operations and partner with mobile food vendors to supply food to guests.

Pro Tip: Make sure to have a a lot of  different parking location options before getting started. Not every location you try is going to be profitable. By developing a big list of opportunities upfront, you won’t feel stressed about vending options because your dream vending location didn’t work out.

There are an endless number of tactics you can use to attempt to drum up business in the early days, but for most successful food business getting into events with big hungry crowds is the first step to building a brand locally and gaining traction. Learn more about finding profitable vending locations here.

Funding Request:

food trailer business plan sample

Just another day on the food truck.

The key to a good funding request is knowing exactly how much money you need and having a detailed plan explaining how you plan to use it. For food truck owners, the biggest early expense will be in buying a food truck and the kitchen equipment installed onboard.

You should also account for the amount of money you’ve raised or have on hand in this section. In our business plan for example, we were looking at $55,000 all-in to start the business. This would include the purchase of a food truck, our initial inventory of food, and permits. Be extremely diligent in outlining how you intend to spend every dollar in this section. It will safe you time late in the process and lenders will appreciate your attention to detail.

We were able to bring $14,850 or 27% of that total investment to the table that was raised mostly through personal savings, a small crowd funding campaign, and winning a business plan contest. The remaining 73% was acquired through the help of a small business loan. Being able to start a real food business like this for below $15,000 out of pocket is pretty cool.

Reader’s Note: If you’re not planning to seek funding through a traditional bank (or are simply planning to take out a personal loan based on your credit history) you can technically disregard this section, although you should still analyze closely how you intend to spend your money.

If you plan on asking for friends and family for money this attention to detail can help too. Even if they’re not in the food industry, it’s easy to understand that a commercial oven or fridge could cost a few thousand dollars. If you have a specific use for funds that makes sense, it increases the likelihood of obtaining a loan with friendly terms amongst family.

Financial Projections:

This is an extremely important area to spend time on before starting a food truck. I’d argue this section is as important as the product, sales and marketing plan of the business plan. This section will offer your first insight into whether or not the business idea you have is going to work or not in its present form.

From a practical standpoint, the main thing you want to figure out is what your break-even point for the business is. In other words, how much food do you need to sell in order to pay all of your monthly expenses? This is a simple, but critical question you must find the answer to before getting started.

You can determine the break-even point for a food truck business with this formula: 

Fixed Costs / (Price – Variable Costs) = Bread Even Point

Here’s the due diligence you’ll need to complete to find the break-even point for your food truck:

  • Add up the total monthly expenses you expect for the food truck to find your fixed cost number. This number will include loan payments, insurance, cell phone, and everything else you need to pay on a monthly. Use our guide to create a quick estimate of monthly costs.
  • The price refers to how much you plan to charge customers and how many sales you anticipate in a given month. From your perspective the less sales you need to break even the better as it will.
  • The variable costs is the expenses you put into cost of goods sold. In your case this if the food you’re selling. As you sell more, your variable cost will also increase because you need to buy more product. This is a good thing!

Based on your current fixed cost and variable cost estimates, find out how many total sales of your food total you would need to generate to pay all your bills. Does that number seem seem attainable based on the frequency you plan to vend each month?

Figuring out what your sales is going to be in the future will be the biggest leap of faith you make in the business plan. I always urge people to be being super conservative with sales estimates. You are going to have slow days and extremely busy days when you get out into the real world. Being financially ready for challenging times will make your business more resilient.

Forecasting Financial Projections:

In the financial projections, focus on estimating how much money you will make in the first year of the business. Investing too much time on longterm projections 5-years out doesn’t make any sense since you haven’t actually started the business yet. After the business has been operating for about a month, you’ll want to go back and review the previous estimates to ensure everything is making sense.

While estimating the projected revenue will require some guessing, figuring out startup and monthly operating expenses once the business gets going is much simpler. While there might be unexpected expenses that pop up before opening the business, you already know the monthly bills like insurance, phone, inventory, loan payments (if you have one), commissary.  Read our post that includes a spreadsheet on the Complete Breakdown of Food Truck Operation Costs for help researching this section.

Here are a few other quick tips for the financial projections section: 

  • Always start a business with some extra capital on hand and establish an emergency business fund. We suggest $3,000 – $5,000 minimum. You don’t want to find yourself underfunded going into the second week so and not be able to purchase supplies. Unfortunately, break downs also happen in this business so you want to be ready for them.
  • You’ll need to be comfortable making a few “educated guesses” in this section especially when it comes to revenue projections. Always be conservative with sales estimates. If you do end of exceeding expectations then that’s fantastic.
  • The primary goal of completing this process is to understand how much money you’ll require to operate the business and break even on a monthly basis. After determining a break-even, find out how much it will require to pay yourself a comfortable wage after taxes.

This is the place to include your permit from the health department, photos of the vehicle, and other legal documents needed to operate a mobile food business. This is a good spot to add photos of food or people smiling and enjoying your meals at events (if you’ve vended at an event already). Add in anything else you feel could be helpful too.

Bonus Tips When Creating Your Building Plan

Here are a few key concepts pulled straight from the audio companion of this guide.

  • Don’t be afraid to ask current food truck owners for help when writing a plan. They have the best understanding of what the market looks like and may even help you to create more accurate market projections. Not everyone will be willing to lend a hand, but some might.
  • The financial projections section is the most important and practical element of the business plan. You need this to be able to evaluate how much money you’ll to start the business and what prices you’ll need to charge for longterm success.
  • Don’t invest a ton of your time into longterm projections especially years 3, 4, and 5 of the food truck. Restaurants come and go. You won’t be able to make accurate projections out that far anyway.
  • You should be extremely detailed when estimating expenses. Including often overlooked items like sandwich wrappers, napkins, mops, buckets, and cleaning supplies. Knowing how much cash you need for day one of starting the truck right is critical.

food trailer business plan sample

Is Creating a Business Plan a Total Waste of Time?

Good question. That really depends on who you ask.

There’s a whole group of like savvy entrepreneurs and business people who don’t believe in the business plan at all. They’re like okay, you have this written document that you never ever use again. But then there’s this whole other group of people that actually believe in the business plan.

If you’re planning to try to get a traditional bank loan you will need to create a business plan. Having a written plan does not guarantee you will be approved for a loan. In fact, you might get turned down even with an okay credit history.

While it’s not perfect, I firmly believe going through the process of writing a business plan, when taken seriously improves your chances of success. You want to understand your competition. You want to understand where you plan to park. You want to have a few ideas about how you might market your business and what your overhead is going to be before starting the business. This document helps you make more educated decisions based on the work you’ve put in.

The Bottom Line: Will drafting a detailed business plan like this one take a long time? You bet it will. If you do it right, it could easily take a month or two to complete. But the benefits of doing so can be worth it and pay dividends for the life of your business.

So what’s the next step? I suggest enrolling in our free food truck business kit to learn more about the startup process. 

Want to start your own food business?

Hey! 👋I’m Brett Lindenberg, the founder of Food Truck Empire.

We interview successful founders and share the stories behind their food trucks, restaurants, food and beverage brands. By sharing these stories, I want to help others get started.

If you liked this story, sign up for our newsletter that includes our food business startup kit and most popular interviews sent straight to your inbox.

Know someone interesting that should be interviewed on the website? Tell us about them here. 

About the Author: Brett Lindenberg

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  • Business plans

Food Truck Business Plan Template

Used 4,872 times

Find a fully customizable, free food truck business plan template that helps you create an effective proposal for interested investors.

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Image 1

Created by:

​ [Sender.FirstName] [Sender.LastName] ​

​ [Sender.Company] ​

Prepared for:

​ [Recipient.FirstName] [Recipient.LastName]

​ [Recipient.Company] ​

Company: [Sender.Company] ​

Address: [Sender.StreetAddress] [Sender.City] [Sender.State] [Sender.PostalCode] ​

Executive Summary

​ [Sender.Company] wants to introduce a new food truck venture in (Location). The menu will focus on (Food.Type), (Food.Type), and (Food.Type), at this food truck, with a target market of (Target.Market). The demographics of the target audience within 15 miles of the food truck location are as follows:

(Number) residents

Average income of $(Income)

(Percentage)% married

(Percentage)% in professional/Mgt. Occupations

Median Age: (Number) years

Further, the area is located near (Important.Area) and (Important.Area), which means the food truck will benefit from the heightened flow of traffic surrounding the location.

This food truck business aims to reach the following goals:

(Goal) – (Basic.Description)

The expected capital, income, expenses, and revenue predicted for this plan are as follows:

Starting capital: $(Amount)

Expected annual income: $(Amount)

Expected annual expenses: $(Amount)

Expected annual revenue: $(Amount)

The predicted benefits of establishing a food truck in this area are:

(Benefit.One)

(Benefit.Two)

(Benefit.Three)

(Benefit.Four)

Company Overview

​ [Sender.Company] is located at [Sender.StreetAddress] [Sender.City] [Sender.State] [Sender.PostalCode] and is an (Company.Type) (such as LLC, sole proprietorship, etc.) that [Sender.FirstName] [Sender.LastName] (Founder name) founded in (Year).

(Sponsor.Name) is the primary sponsor of this business, with (Investor.Name), and (Investor.Name) as the minor investors.

Company Origin

The founding company has made a strategic decision to venture into the dynamic world of food trucks. This choice is deeply personal, rooted in a passion for culinary innovation and a desire to bring exceptional flavors directly to our community.

Our journey began with a shared vision among our team members, each bringing a unique set of skills and expertise to the table. With a collective background in hospitality, culinary arts, and entrepreneurship, we are well-equipped to navigate the challenges and opportunities that come with operating a successful food truck.

Mission Statement

We have identified and planned the following aspects to ensure a successful startup of this food truck venture.

The goals of [Sender.Company] with this food truck are:

The objectives of [Sender.Company] with this food truck are:

​ [Sender.Company] will serve residents within 15 miles of the food truck location at (Location). Those we serve primarily fall into the following demographics:

Population

(Number)

Square Miles

(Square.Miles)

Population – Density

(Density.Figure)

Population – Male

(Percentage.Male)%

Population – Female

(Percentage.Female)%

Target Population – Age Group

(Percentage)%

(Percentage)%

(Percentage)%

(Percentage)%

Target Population by Income

(Percentage)%

(Percentage)%

(Percentage)%

(Percentage)%

(Percentage)%

(Percentage)%

Our primary focus group will be:

(Primary.FocusGroup) – (Reason)

(Secondary.FocusGroup) – (Reason)

(Tertiary.FocusGroup) – (Reason)

The following industry statistics and size facts show that the food truck will do well in (Location).

The factors are as follows:

Our proposal will be successful since [Sender.FirstName] [Sender.LastName] (Founder name) has been in the food industry for the last (Number) years and [Sender.Company] has several strengths in its corner:

Products and Services

​ [Sender.Company] aims to deliver a food truck focusing on (Brand.Focus). For that purpose, we will provide the following:

(List your product and services)

Marketing Plan

The [Sender.Company] will focus on its unique value proposition, offering (Selling.Point) in a convenient location for customers and excelling in our customer service offering. We will reach out to the community via the following methods:

Direct Mail

We will blanket the surrounding neighborhoods of (Neighbourhood), (Neighbourhood), and (Neighbourhood) with direct mail pieces. This direct mail will provide information on [Sender.Company] and give discounts or other inducements to convince residents to try out the food truck.

Public relations

​ [Sender.Company] will contact local and community newspapers to gain awareness and explain our unique offering.

Advertising

Initial advertisements will be in the local and area newspapers to gain awareness.​

Social Media

We will set up social media accounts, with boards/pamphlets/plaques, providing the handles at the food truck and on the direct mail to gain a loyal following.

Free food samples will be available during the first (Period) the operation runs, handed out by employees to passersby.

Customer Communication

A website and monthly newsletter will be available to tell the community about our products, discounts, and services.

Pre-Opening Events

​ [Sender.Company] will organize pre-opening events to attract prospective customers, press contacts, and local merchants. These events can help place attention on the brand.

Operations Plan

The functional and administrative roles of [Sender.Company] to execute a successful business strategy will be:

Legal, marketing, and bookkeeping admin

Sourcing and storage of ingredients

Hiring and training of staff members

Ongoing menu creations and modification

Food preparation

Customer service

Dine-in and take-out order-taking and fulfillment

Maintenance of food truck

The company milestones we expect to reach over the following year:

Date

Milestone

(Date)

Finalize lease agreement

(Date)

Purchase a truck and customize it to the brand

(Date)

Hire and train the initial staff

(Date)

Launch [Sender.Company] to the public

(Date)

​Reach the break-even amount

Management Organization

​ [Sender.Company] is led by [Sender.FirstName] [Sender.LastName] (Founder name) and the following people of interest are part of the managing organization:

Board of Directors:

(Add names)

Advisors:

(Add names)

Accountants:

(Add names)

Lawyers:

(Add names)

Consultants:

(Add names)

Staff Positions:

(Add names)

(Add names)

(Add names)

(Add names)

Hiring Plan

​ [Sender.FirstName] [Sender.LastName] will serve as the overall food truck manager. However, we will implement a hiring plan to fill the following positions:

(Number) Wait-staff

(Number) Chefs

(Number) Sous-chefs

(Number) Assistant Managers

Financial Plan

Total funding required: $(Amount)

Purchase of truck and customization: $(Amount)

Working capital until break-even: $(Amount)

Funding received to date: $(Amount)

Budget still required: $(Amount)

We at [Sender.Company] are excited to work with you and look forward to your correspondence. For more information and to become part of this exciting business venture, contact (Representative.Name) on (Phone.Number) or by using (Email).

Miscellaneous

​ [Recipient.FirstName] [Recipient.LastName] ​

Care to rate this template?

Your rating will help others.

Thanks for your rate!

Useful resources

  • Featured templates
  • Sales proposals
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  • Service agreements
  • Sales documents
  • Marketing proposals
  • Rental and lease agreement
  • Quote templates

Food truck business plan template + PDF

This guide introduces a specialized AI Business Plan Generator template, meticulously designed for entrepreneurs planning to launch or grow their food truck business. It's crucial to highlight that the names and financial data featured in this example are entirely hypothetical, intended solely for illustrative purposes to depict the planning process. These scenarios are deliberately crafted to demonstrate how you can adapt your own AI-generated Food Truck Business Plan to meet the specific challenges and seize the opportunities within your food truck endeavor.

For seamless customization, we provide a "Food Truck Business Plan PDF" available for download. This document is a vital asset for entrepreneurs dedicated to developing a powerful and effective strategy for starting or expanding their food truck. The 'AI Business Plan Generator' serves as a comprehensive guide, offering profound insights into the food truck sector. It equips you with all the essential tools needed for successfully managing and scaling your food truck business.

Food truck business plan

Food truck business plan

How this food truck business plan sample was created.

Create your custom food truck business plan with ease using our AI Business Plan Generator. Simply click 'Generate your business plan' and respond to a set of straightforward questions about your food truck enterprise. Our advanced AI technology will analyze your answers to formulate a business plan that exactly matches your food truck's goals and specifications. This method is swift and efficient, generally taking just 5-10 minutes to finalize, and results in a detailed and well-organized plan. Our system offers the flexibility to alter and perfect the plan, ensuring it completely reflects your unique vision. Once complete, your plan is ready to download, providing a concise, comprehensive guide for launching and growing your food truck. Make the most of our AI business plan generator, optimized for food truck ventures, to enhance your strategic planning.

Food truck business plan: questionnaire

Food truck business plan sample

Executive summary, business description, market research and analysis, swot analysis.

  • Organizational Structure and Management Team

Products or Services

Marketing and sales strategy, operations plan, financial projections, risk analysis.

food trailer business plan sample

Urban Eats Food Truck emerges as a vibrant and innovative player in the Austin food truck landscape, offering a delectable selection of gourmet burgers, tacos, and artisan sandwiches served fresh and fast to a bustling city of professionals, students, and street food aficionados. Our mission is to deliver a tapestry of urban-inspired flavors, with a versatile menu that caters to a multitude of dietary preferences including vegetarian and vegan options, complemented by impeccable service, and the convenience that comes with mobility.

The food truck industry, on the wings of urban growth and the upswing of on-the-go dining culture, presents a fertile ground for Urban Eats Food Truck. With an industry annual growth rate of approximately 6.8%, the promise for expansion and profitability is clear. Our target market taps into this potential, focusing on the intersection of convenience and quality that resonates with our urbanscape's high-energy rhythm. We engage with our customers through dynamic, multi-channel marketing strategies, harnessing the power of social media, strategic partnerships, and community events to build a loyal following.

As a Limited Liability Company, we take pride in our professional and driven management team, helmed by Alex Johnson, an entrepreneur with an impressive track record in hospitality who manages daily operations and charts strategic direction. Jamie Rivera, our Head Chef, brings culinary expertise and inventive menu development, nourishing our promise of freshness and quality. Marketing is spearheaded by Taylor Smith, whose prowess in brand promotion secures our footprint in the digital and physical realm, while financial oversight is deftly handled by Morgan Lee, who ensures our financial sustainability through meticulous management.

Our operations model is streamlined for efficiency—focusing on a rotating weekly schedule that maximizes exposure across key areas in Austin. Adhering to stringent quality control measures and incorporating agile inventory management systems, Urban Eats ensures that every burger flipped and every taco served upholds our commitment to culinary excellence. In anticipation of further growth, our staffing model is crafted to scale, projecting the addition of skilled culinary personnel and savvy digital marketing expertise to our team as demand increases.

Financially, Urban Eats is poised for a robust trajectory, with forecasts suggesting an ascension from $200,000 in year-one revenue to $400,000 by year five. Our assumptions presume steady market demand and customer loyalty, buoyed by our strategic marketing efforts and operational efficiencies. We project a growth in net profit margins rising from the initial 10% to a sustainable 20%, reflecting our brand’s increasing market penetration and pricing power.

Ever-mindful of the potential risks intrinsic to the mobile food industry—from mechanical breakdowns to inclement weather—we are prepared with comprehensive mitigation and contingency strategies. Our affiliation with "QuickFix Mechanics" for emergency vehicle repairs, a diversified location strategy for operations, and multiple supplier relationships safeguard against unforeseen challenges.

Urban Eats Food Truck’s journey is buttressed by comprehensive insurance coverage and stringent adherence to legal compliance, which serve as our bedrock for navigating the sometimes-turbulent waters of the food service industry. We maintain a proactive posture, with insurance policies encompassing property, auto, liability, and worker's compensation, alongside regular consultation with our legal advisors to mitigate risks to our operations and our customers.

It is with strategic intent and a passion for food that Urban Eats Food Truck embarks on this venture. We are positioned not just to savor the immediate profits but to capture the long-term loyalty of the Austin community. Our blend of mobility, culinary finesse, and business acumen sets us on a path to being a food truck icon, signaling an appetizing future for our stakeholders and a delicious one for our customers.

Food truck business plan template

Food truck business plan template

Founded amidst the vibrant streets of Austin, Texas, Urban Eats Food Truck has cemented its presence as a culinary oasis on wheels, catering to the fast-paced lives of urbanites. A testament to the burgeoning food truck industry—one that thrives on convenience and gastronomic variety—Urban Eats has become synonymous with exceptional street food. Gourmet burgers, flavor-packed tacos, and artisan sandwiches constitute our core offerings, each dish echoing the diversity of the city and focusing on high-quality ingredients and swift service.

The food truck industry has witnessed an explosive growth trajectory, characterized by a notable demand for quick, affordable, and diverse dining options outside the confines of traditional restaurants. Urban areas, with their dense populations and fast-paced lifestyles, provide an ideal backdrop for the food truck revolution. With a projected growth rate of 6.8% per year, the sector validates the potential for profitable ventures to those who navigate it with culinary prowess and keen business acumen.

Urban Eats Food Truck targets a demographic as varied as its menu: professionals seeking a convenient lunch break, college students in search of a quick bite between classes, and culinary enthusiasts eager to sample the latest street food trends. Our presence in the heart of the city places us within arm's reach of our customers, providing them instant access to a world of flavors tailored to their busy schedules.

From inception, Urban Eats has been driven by a distinct mission—to provide a marriage of convenience and culinary delight, serving up a rotating selection of dishes crafted to satisfy the palate while respecting the customer’s time. This dedication is summarily expressed in our mission statement: “Delighting urban palates with a roster of exceptional, quickly served meals, united with unrivaled taste and quality—Urban Eats is your go-to street food experience.”

As an LLC, Urban Eats benefits from a business structure that shields the owner’s personal assets, simplifies tax processes, and optimizes operational flexibility. This decision underscores a strategic approach for sustainable growth and adaptability, vital in an industry known for its swift currents of change.

Looking ahead, the potential for Urban Eats Food Truck is not confined to the streets it occupies; the vision is expansive. Whether it's through increasing the convoy of trucks to cater to a growing customer base, exploring franchise opportunities, or branching into related business channels such as local farmer’s markets or pop-up events, Urban Eats aims not just to ride the wave but to be at the forefront of street food innovation.

The future is ripe with promise for Urban Eats Food Truck. With a focused management team, an unwavering commitment to quality, and a clear strategic path forward, we are more than just a meal option—we are a thriving chapter in Austin's street food story, ready to serve our community one delectable bite at a time.

The food truck industry has been riding the wave of an ever-evolving food culture that values convenience, diversity, and culinary innovation. One of the most visible trends in this sector is the growing consumer preference for quick, high-quality, and affordable meals. Over the last several years, the industry has witnessed a compound annual growth rate (CAGR) of approximately 6.8%, and this trajectory is expected to continue. As urban areas expand and the workforce becomes increasingly mobile, the demand for food trucks is projected to rise in tandem.

Urban Eats Food Truck sits at the heart of this thriving industry, operating in an urban environment where the liveliness of the city fuels continual demand for street food. Our target market encompasses a broad demographic spectrum, including busy professionals between the ages of 25 and 50, college students from nearby campuses, and street food enthusiasts of all ages who appreciate the diverse culinary offerings. In Austin alone, the target demographic counts into the hundreds of thousands, with growth potential synchronous with urban development and population growth. It's estimated that 50% of our target demographic consumes street food at least once a week, suggesting a consistent and growing customer base.

The needs and demands of the market are clear: customers are on the lookout for fast service, variety in cuisine, affordability, and the assurance of health-conscious options. Urban dwellers often lead hectic lifestyles, which drives the need for quick service, while a burgeoning awareness of dietary preferences and restrictions heightens the demand for inclusive menu options including vegetarian, vegan, and gluten-free dishes.

Illustrative of market trends is the burgeoning interest in global cuisine, a shift towards mobile payment systems, and the integration of technology in food service, such as online ordering systems and location-based apps. Food trucks like Urban Eats are uniquely poised to capitalize on these trends, offering a rotating menu that reflects global flavors, incorporating convenient payment options and maintaining a strong digital presence.

A key competitor analysis reveals that Urban Eats' three main rivals, "City Bites on Wheels," "Rolling Gourmet," and "Street Feast Express," each hold a significant share of the local food truck market. "City Bites on Wheels" stands out for its extensive menu, "Rolling Gourmet" is widely recognized for its high-end culinary offerings, and "Street Feast Express" is known for rapid service. Their strengths lie in their established customer bases and brand recognition.

However, weaknesses are also evident. "City Bites on Wheels'" extensive menu complicates operations and increases wait times. "Rolling Gourmet" faces the challenge of higher price points, which may alienate budget-conscious patrons. "Street Feast Express" often compromises on dish diversity to maintain speed, leaving a segment of the market underserved. Urban Eats Food Truck competes by balancing efficiency with a diverse yet carefully curated menu, which caters to a broad range of tastes and dietary needs without inflating prices or service time.

Potential barriers to entry for Urban Eats Food Truck encompass initial capital expenditures for equipment and vehicle acquisition, navigating the regulatory landscape which includes health codes, permits, and zoning laws, and establishing a customer base in an industry characterized by customer loyalty to existing brands. An entry-level food truck business faces considerable upfront costs for a customized vehicle, commercial-grade kitchen equipment, initial inventory, and branding. In addition, as a new entrant, Urban Eats must invest significantly in marketing efforts to build brand visibility and customer retention in a market that already boasts well-liked competitors.

Overall, market analysis indicates that while challenges exist, the burgeoning demand, coupled with Urban Eats Food Truck's commitment to fulfilling market needs and its strategic business maneuvers, sets the stage for sustainable growth and a strong position within the local food truck industry.

sample food truck business plan pdf

Sample food truck business plan pdf

StrengthsWeaknesses
Urban Eats Food Truck boasts a number of key strengths that position it well within the market. Our mobility allows us to operate at various high-traffic locations, maximizing customer exposure and sales opportunities. We offer a carefully curated menu that balances culinary diversity with operational efficiency, ensuring a wide appeal without overly complex logistics. Additionally, the inclusion of health-conscious and dietary-specific options bridges a gap in the market, attracting a broader customer base. Our strong brand identity, encapsulated in our unique truck design and consistent online presence, fosters customer recognition and loyalty. Lastly, our experienced and versatile management team is well-equipped to handle the dynamic nature of the food truck industry, driving the business toward sustained growth.Despite our strengths, Urban Eats Food Truck faces several weaknesses. The reliance on a single vehicle for operations places the business at risk of interruptions in case of mechanical issues. Our current reach is limited geographically to the areas accessible by the food truck, potentially missing out on a wider customer base. We also face challenges in scaling up due to the linear increase in overhead with the addition of new trucks, staffing, and equipment. In a market driven by novelty, our relatively static menu could become less appealing over time without regular innovative updates. Moreover, the size constraints of the truck limit inventory storage capacity, affecting our ability to capitalize on bulk purchasing discounts.
OpportunitiesThreats
Opportunities for Urban Eats Food Truck abound in the context of an expanding urban demographic and a growing trend toward street food consumption. There is potential for collaboration with local businesses, events, and festivals, which could increase brand visibility and sales. We have the potential to leverage technology further, implementing advanced online ordering systems and perhaps even exploring delivery options to extend our reach. Expanding our offering through developing new and seasonal menu items or even specialty beverages could attract new customers. Strategic partnerships with local suppliers could secure more favorable pricing and exclusives on premium ingredients. Additionally, there is opportunity for franchising or licensing the brand to extend reach without the capital expense of adding new trucks directly to our operation.Urban Eats Food Truck must consider several threats in the market. Intense competition is present, with new food trucks and quick-service restaurants consistently entering the scene. Regulatory changes and zoning laws could impact operational locations or impose additional costs. Volatile food prices and supply chain disruptions pose a threat to maintaining consistent margins and menu pricing. Weather unpredictability can impair the ability to operate and impact customer turnout. There is also the looming threat of economic downturns, which can lead to reduced discretionary spending on dining out. Lastly, public health incidents, such as foodborne illness outbreaks, could damage our reputation and customer trust, even if such incidents occur outside of our business.

Organizational Structure and Management

Urban Eats Food Truck operates under a clear and streamlined organizational structure designed to facilitate seamless operations, ensure excellent customer service, and support the growth of the business. At the helm is Alex Johnson, the Owner and Operations Manager, who is responsible for overarching strategy, partnerships, and operational oversight. Reporting to him is the Head Chef, Jamie Rivera, who leads menu development and kitchen operations, and the Marketing Manager, Taylor Smith, who drives customer engagement and brand promotion. The Financial Officer, Morgan Lee, manages all financial aspects including budgeting, accounting, and cost control. Our current staffing hierarchy is visually depicted in an organizational chart that delineates responsibilities across the company's functions.

Within the management team, Alex Johnson brings a wealth of experience from the hospitality industry, with a focus on operational efficiency and customer relationship management. Jamie Rivera, a culinary arts graduate with a special interest in street food, delivers creativity and innovation to Urban Eats' menu while maintaining the highest standards of food quality and safety. Taylor Smith, equipped with a degree in marketing and a keen sense of brand development in the food service sector, effectively amplifies our market presence. Morgan Lee’s accounting expertise ensures that financial performance is tracked meticulously, and the business remains commercially viable.

As Urban Eats Food Truck grows, strategic staffing needs will evolve. In the immediate future, we aim to hire additional cooks to support our current menu offerings and peak times operation. A part-time cashier to manage transactions and enhance the customer service experience is also on our recruitment roadmap. In the long term, with business expansion, we’ll require a logistics coordinator to manage schedules and event bookings, additional chefs and service staff for potential new trucks, and a dedicated social media coordinator to augment our online presence and customer interaction.

Human resources policies at Urban Eats are designed to foster a positive work culture and uphold the highest professional standards. We implement fair labor practices, offer competitive wages, and provide training for career development. Employee feedback is valued and used in shaping workplace practices and menus. Our lean organizational setup encourages openness, with regular team meetings reinforcing collaboration.

As part of our commitment to maintaining agility and tapping into specialized expertise, we engage with a number of external advisors and consultants. A local restaurant consultant advises on food trends and customer preferences, guiding us to stay ahead of the market curve. We also work with a legal consultant specializing in food industry regulations to ensure we remain compliant with local food service laws and employment statutes.

Our approach to HR underscores our dedication to the well-being and professional growth of our team. We emphasize cross-training within the food truck to ensure operational continuity during absences or peak periods. Benefits such as flexible schedules cater to the needs of our team, many of whom are students or working parents, thereby promoting a work-life balance.

Altogether, our organizational strategy, coupled with a stellar management team and a future-proof staffing plan, ensures that Urban Eats Food Truck is not just an exceptional dining experience for our customers, but also a great workplace for our employees and a sustainable, thriving business poised for expansion.

food truck business plan sample

Urban Eats Food Truck provides a tantalizing array of street food selections that cater to a variety of tastes and dietary preferences. Our signature offerings include gourmet burgers made with locally sourced, grass-fed beef; artisanal sandwiches featuring homemade sauces and fresh local produce; and authentic tacos stuffed with vibrant flavors and ingredients reflective of the region's cultural diversity. We also prioritize inclusivity by offering a selection of vegetarian and vegan options, ensuring there’s something on the menu for everyone.

Our unique selling points lie in three primary areas: the freshness of our ingredients, the creativity of our menu, and the adaptability of our service. We source our ingredients from local farms and suppliers, which allows us to serve food that is not only fresher but also supports the local economy. Seasonal menu updates keep our offerings exciting and new, encouraging repeat business from customers keen to try the latest Urban Eats creations. Our food truck model provides the versatility to serve customers in various locations and at a range of events, broadening our market reach and providing convenience to our clientele.

Currently, Urban Eats Food Truck operates one fully equipped mobile unit, and we are in the development stage of exploring the addition of a second vehicle to cater to the increasing demand and broaden our operational footprint. Our immediate focus is on optimizing our menu and operations based on customer feedback and sales data. In the future, we plan to introduce a series of limited-time offers that leverage seasonal flavors and festivities to generate customer excitement and attract media attention.

We have established the Urban Eats brand identity, with trademarks in place for our logo and unique menu item names to protect our intellectual property. We also have copyright claims on our original recipes and branding materials, safeguarding our brand's individuality within the market.

The production process is meticulously managed to ensure quality and efficiency. Each morning, prep work and partial cooking are conducted in a rented commissary kitchen which adheres to all health and safety regulations. The final assembly and cooking are completed within the food truck's state-of-the-art kitchen, which is equipped to deliver our menu to the highest standard. Daily operations follow a strict adherence to food safety practices and hygiene standards.

In terms of suppliers, we have fostered strong relationships with local vendors, such as "Green Fields Organic" for our produce and "Bakery Central" for artisanal bread. These partnerships ensure regular delivery of high-quality ingredients while giving us the flexibility to scale our orders based on demand. We have also teamed up with "Global Spice Market" to access a wider variety of spices and international flavorings that enable us to offer an authentic global dining experience.

Urban Eats Food Truck is committed to constant enhancement, both in terms of the products and services we offer, and in how we engage with our customers and the community. By focusing on quality, innovation, and customer service, we ensure that Urban Eats remains competitive and continues to thrive in a bustling and ever-changing food truck marketplace.

Urban Eats Food Truck’s marketing strategy is focused on creating a strong brand presence within the community, generating a loyal customer base, and engaging effectively with our target market. Our approach leverages digital and traditional marketing tactics to reach potential customers where they live, work, and socialize.

We utilize social media platforms such as Instagram, Facebook, and Twitter for daily engagement, sharing mouth-watering images of our food, location updates, and interacting with our followers. We also employ geo-targeted advertising to reach customers in the immediate vicinity of our service locations. In addition to our digital presence, we participate in local events and festivals to increase our visibility and build rapport within the community.

Our sales strategy includes a robust physical presence in high-foot-traffic areas of the city, particularly during peak meal times, and aligning with regular events where our target demographic is known to congregate. The sales team, led by Alex Johnson, is trained to provide quick, friendly, and efficient service, turning every transaction into an opportunity for customer engagement and feedback. We track sales activities and patterns to continuously refine our approach, ensuring that we can respond quickly to shifts in demand.

Pricing strategy at Urban Eats Food Truck is designed to provide value for money while ensuring sustainable profit margins. All items are competitively priced to match customer expectations for street food, with premium options available for those seeking gourmet experiences. We are also committed to transparency, meaning absolutely no hidden fees. Prices are prominently displayed and include all sales taxes.

Our primary distribution channel is direct sales through our mobile food truck. This enables us to cut out the middleman and provide our customers with the freshest food possible, prepared right in front of them. We are also developing an online ordering system to facilitate pre-orders and reduce wait times. The option for delivery through third-party services such as UberEats and DoorDash is being explored to extend our service reach for customers who cannot come to us.

Our promotion and advertising plans include strategic partnerships with local businesses, targeted social media ad campaigns, participation in food truck rallies, and distribution of flyers in strategic urban locations. We regularly offer special promotions and discounts to regular customers and those who follow us on social media, as part of our efforts to build a loyal customer base. Additionally, we have a loyalty program where customers can earn points with each purchase that can be redeemed for free or discounted items.

Customer service policies at Urban Eats Food Truck center on delivering a high-quality experience with every interaction. We guarantee fresh, hot food prepared to order and served with a smile. Our staff is trained to address customer queries and concerns promptly and effectively, and feedback is actively solicited to inform service improvements. All employees are empowered to resolve issues on the spot, ensuring that customer satisfaction is primary.

Overall, our marketing and sales strategy is built on a foundation of quality product offerings, exceptional customer service, and active community engagement. By combining innovative marketing tactics with strategic sales planning, Urban Eats Food Truck is set to carve out a significant niche in the bustling street food market of Austin.

Food truck business plan example

food truck business plan example

Urban Eats Food Truck's operations plan is meticulously designed to ensure smooth and efficient daily operations, high-quality service delivery, and exceptional customer service. We emphasize comprehensive planning and attention to detail to guarantee that our customers receive the same high standard of street food regardless of when or where they visit us.

The operational workflow begins early each morning with the preparation of fresh ingredients at our commissary kitchen space. Here, the Head Chef oversees the pre-cooking of certain components and the assembly of what’s needed for the day’s service. This ensures that the food truck is stocked with the required provisions and that we minimize preparation time on-location without compromising on food quality.

During service delivery, processes are aligned for efficiency and quality. Our food truck is equipped with state-of-the-art kitchen equipment allowing for fast on-site cooking and order assembly. The staff follows a standardized production process, which includes a sequence for order taking, preparation, cooking, presentation, and serving. This process is constantly reviewed and refined to reduce wait times and enhance the customer experience.

Quality control is a fundamental aspect of our operations. We have strict protocols in place to ensure that every dish served meets our high standards. This includes regular equipment calibration, monitoring the freshness of ingredients, ensuring proper food handling techniques, and conducting random sample tastings. Staff are trained in food safety and are required to maintain hygiene certifications. A feedback system is also set up to allow customers to report their satisfaction levels, which helps us address any potential quality issues promptly.

Inventory management is executed with precision to ensure that we are always in stock of the necessary ingredients, while also minimizing waste. We operate on a just-in-time inventory system which allows us to order supplies as needed based on sales forecasts and historical sales data. Inventory levels are tracked daily, and stock orders are placed with our network of vetted suppliers. The inventory management software allows us to track usage patterns and adjust orders to align with fluctuations in customer demand.

Supply chain management is critical to our operation, as it directly affects the quality of our offerings. We maintain close relationships with a curated selection of suppliers who understand our need for reliability, quality, and timely deliveries. We source ingredients locally as much as possible, which not only supports local businesses but also reduces our carbon footprint. Our suppliers are selected based on their ability to provide fresh, quality ingredients that match our ethos of sustainability and community support.

Facilities and equipment are central to our operation. Our customized food truck is equipped with a commercial-grade kitchen, designed to maximize space and efficiency. It includes grills, fryers, refrigeration units, and storage areas. The equipment is serviced and maintained regularly to ensure uninterrupted operations. We plan for eventual equipment upgrades or replacements as part of our long-term strategy to stay current with the latest in culinary technology.

In conclusion, our operations plan ensures streamlined, efficient service delivery that emphasizes quality control, effective inventory, and supply chain management, facilitated by well-maintained facilities and equipment. The execution of this plan is critical in achieving operational excellence within Urban Eats Food Truck, shaping our reputation for reliability, top-tier street food, and outstanding customer service.

Urban Eats Food Truck's financial projections provide a comprehensive overview of our anticipated fiscal performance over the next three to five years. These projections are crafted to serve as a guide for potential investors and stakeholders, showcasing the financial viability and growth potential of our business.

Sales Forecast

Our sales forecast is based on a combination of historical sales data, industry benchmarks, and the estimated growth of the urban food truck market. For Year 1, we forecast sales revenue of $200,000, driven by a strong introduction to the market and strategic marketing initiatives. We anticipate a steady increase in year-over-year sales as brand recognition builds and customer loyalty strengthens. By Year 2, sales are expected to grow to $250,000, reflecting a stable customer base and optimized operations. Continuing this trend, we project revenues to reach $300,000 in Year 3, $350,000 in Year 4, and $400,000 in Year 5, by which time we expect to have a more extensive operational footprint potentially including additional trucks or service offerings.

Profit and Loss Projection

The profit and loss projection for Urban Eats takes into account all projected revenue, cost of goods sold (COGS), operating expenses, wages, and other incidentals. We anticipate a net profit margin of 10% in Year 1, which takes into account the initial costs associated with establishing the food truck business. By Year 2, improvements in operational efficiency and brand recognition are expected to increase the net profit margin to 15%. We project this margin to stabilize at 20% in subsequent years as we leverage economies of scale and potentially expand our market reach.

Cash Flow Projection

Our cash flow projection displays the inbound and outbound cash anticipated through daily operations. It factors in revenue from sales, and outgoing cash for expenses such as inventory, staffing, vehicle maintenance, and utilities. Given the seasonality of the food truck business, we've provisioned for higher cash reserves during the slower months to maintain financial stability. A positive monthly cash flow is expected by the end of Year 1, with steadily increasing cash reserves projected thereafter.

Balance Sheet Projection

The balance sheet projection includes assets such as the food truck, kitchen equipment, and initial inventory, offset by liabilities, including any start-up loans and ongoing creditor obligations. We project a balanced approach to asset accumulation and liability management, thus reflecting growing equity in the company over time. This will demonstrate to investors and creditors alike the growing financial health and asset base of Urban Eats.

Break-even Analysis

Our break-even analysis indicates that Urban Eats will need to achieve a certain level of sales to cover the total costs of operations. Based on fixed and variable costs, and assuming average sale prices remain consistent, we predict we will reach break-even point approximately midway through Year 1 of operations. This early break-even point is achieved by keeping overhead low and ensuring a high level of operational efficiency.

Financial Assumptions and Considerations

These financial projections are based on several key assumptions: continued growth in demand for food truck services, stability in food costs, successful execution of our marketing and sales strategy, and a steady increase in customer numbers as forecasted. Other considerations include the potential for economic changes that may affect consumer spending, changes to industry regulations, and fluctuating fuel prices which could impact operational costs.

We remain committed to regular financial analysis, assessing the accuracy of our projections against actual performance, allowing us to adjust our strategies and financial management practices in a timely manner. Overall, these projections highlight Urban Eats Food Truck's promising financial outlook and underscore the rigorous planning and financial acumen that underpin our business strategy.

food truck business plan sample pdf

Food truck business plan sample pdf

The risk analysis for Urban Eats Food Truck meticulously assesses potential internal and external threats that may impede our business operations. Identifying these risks in advance enables us to devise strategic mitigation and develop contingency plans to ensure resilience and the ongoing success of our venture.

Identification of Potential Risks

Market Risks: - Customer Demand Fluctuations: Variability in customer appetites and economic factors can lead to unpredictability in sales. - Seasonality: Weather and seasonal changes Affect the frequency of customer visits to the food truck.

Operational Risks: - Supply Chain Disruptions: Our reliance on fresh local produce means any interruptions from suppliers can impact menu offerings. - Equipment Failure: Dependence on the food truck and cooking equipment necessitates a strategy for dealing with potential breakdowns. - Regulatory Compliance: Non-compliance with health and operation laws could result in penalties or operational halts. - Pandemic Outbreak: A new pandemic could force closures, reduce customer foot traffic, and disrupt normal business operations, similar to the impacts felt during the COVID-19 crisis.

Financial Risks: - Cash Flow Management: Efficient management of cash reserves is crucial, especially in phases of growth or unexpected downturns. - Fluctuating Costs: Volatile ingredient prices and labor costs directly affect profit margins. - Theft and Fraud: Handling cash and managing inventory exposes us to risks that need to be managed.

Risk Mitigation Strategies

- Engagement with market trends and customer feedback to quickly pivot in response to changing preferences. - Varied menu offerings to reduce the impact of seasonality on operations. - Relationships with diverse, reliable suppliers to safeguard against disruptions and a backup list of suppliers in case of issues with primary suppliers. - Regular preventive maintenance and guaranteed service agreements for all critical equipment. - Establishment of health and safety protocols with comprehensive staff training to ensure regulatory compliance. - Implementation of hygiene and contactless service measures to operate safely during a pandemic, following guidelines issued by health authorities.

Contingency Plans

- An alternative menu and service offerings should the main suppliers face disruptions. - A contract with a backup truck provider or alternate operations base to mitigate equipment failures. - Cross-training staff to adapt to various roles in case of worker shortages due to illness or quarantine. - A flexible model that can pivot to delivery and pickup services during potential pandemic lockdowns or restrictions.

Insurance and Legal Considerations

- In-depth insurance policies, including property, vehicle, general liability, and worker's compensation, provide a comprehensive safety net for unforeseen incidents. - As a proactive measure, we carry specific pandemic insurance to mitigate financial losses from business interruptions due to infectious disease outbreaks. - Regular consultations with our legal team ensure we are abreast of any compliance updates and are prepared to adjust operations to meet new regulatory requirements.

Through thoughtful risk analysis and pre-planned responses, Urban Eats Food Truck is reinforced against potential threats, poised to navigate uncertainties with agility, and preserve the trust and satisfaction of our customers, which are central to our business.

food truck business template

Food truck business template

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Food Truck Business Plan Template & PDF Example

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  • July 22, 2024
  • Business Plan

The business plan template of a food truck

Creating a comprehensive business plan is crucial for launching and running a successful food truck. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your food truck’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a food truck business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the food&beverages industry, this guide, complete with a business plan example, lays the groundwork for turning your food truck concept into reality. Let’s dive in!

Our food truck business plan is designed to address all crucial elements for a holistic strategy. It specifies the truck’s operations, marketing tactics, market context, competition, management organization, and financial projections.

  • Executive Summary : Offers an overview of your Food Truck’s business concept, including the unique cuisine offered, market analysis , the management team’s expertise, and the financial strategy to ensure profitability and growth.
  • Food Truck & Location: Describes the food truck’s design, mobility advantages, and strategic locations where it will operate to maximize customer reach and sales.
  • Menu & Pricing: Lists the culinary offerings of your Food Truck, including signature dishes, pricing structure, and how these align with customer preferences and market demand.
  • Key Stats: Shares industry size , growth trends, and relevant statistics for the food truck market, underscoring the opportunity your business aims to capture.
  • Key Trends: Highlights recent trends in the food truck industry, such as the popularity of ethnic cuisines, health-conscious menus, and the use of technology for ordering and payments.
  • Key Competitors: Analyzes main competitors within your operating regions and how your Food Truck offers a unique dining experience that differentiates it from the rest.
  • SWOT: Strengths, weaknesses, opportunities, and threats analysis, providing insights into your business’s competitive position and strategic opportunities.
  • Marketing Plan : Strategies for attracting and retaining customers, including social media engagement, participation in local events, and promotional campaigns.
  • Timeline : Key milestones and objectives from start-up through the first year of operation, including the launch strategy, menu expansion, and customer engagement initiatives.
  • Management: Information on who manages the Food Truck, their roles, culinary expertise, and experience in the food and beverage industry, emphasizing the team’s capability to execute the business plan effectively.
  • Financial Plan: Projects the Food Truck’s financial performance over the next 5 years, including revenue projections, cost management strategies, and profit margin goals. This section will detail start-up costs, ongoing operational expenses, and revenue projections based on estimated foot traffic and average customer spend.

food trailer business plan sample

Food Truck Business Plan

food trailer business plan sample

Fully editable 30+ slides Powerpoint presentation business plan template.

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary

The Executive Summary presents an overview of your Food Truck business, encapsulating the essence of your mobile dining experience. It should highlight your market positioning, the variety of culinary offerings you provide, its operational zones, size, and a snapshot of day-to-day operations. 

This section should further delve into how your Food Truck will seamlessly integrate into the local culinary scene, including an analysis of direct competitors within the region, identifying who they are, coupled with your Food Truck’s unique selling propositions that set it apart from these competitors. 

Additionally, details regarding the management and co-founding team should be included, outlining their roles and contributions to the Food Truck’s success. A summary of your financial projections, including anticipated revenue and profits over the next five years, should also be included to offer a comprehensive view of your Food Truck’s financial strategy.

Food Truck Business Plan Executive Summary Example

Food Truck Business Plan executive summary1

Business Overview

A concise overview introduces essential details like the truck’s name, mobility aspects, culinary specialties, and a snapshot of its community involvement.

These details set the stage for your food truck, framing its unique characteristics. A  unique selling proposition  ( USP ) distinguishes your truck. Whether it’s a focus on high-quality ingredients, a sustainable approach, or a fusion of culinary influences, highlight this USP in your executive summary to showcase your truck’s distinctive value proposition.

Example: “FlavorWheels Food Truck” is a mobile culinary adventure bringing mouthwatering fusion cuisine inspired by global flavors to the streets of Metroopolis. Strategically positioned across diverse neighborhoods and local events, our truck offers an array of signature dishes that blend culinary influences to provide a unique dining experience. Our unwavering commitment to sourcing fresh, local ingredients distinguishes us in the mobile food scene, while our active participation in community events fosters our connection with customers beyond food.

Market Overview

Understanding market dynamics and your position within it is crucial. This section should underscore the potential of the local food truck scene, supported by relevant data such as consumer demand trends and market growth rates. Discussing trends, such as the increasing popularity of diverse cuisines and the rise in community-focused dining experiences, illuminates your truck’s positioning within the evolving landscape.

Additionally, highlight the flexibility and convenience your food truck offers. Whether catering to regular stops or private events, emphasize your truck’s adaptability to meet varied customer preferences.

Example: In the local food truck scene of Metropolis, valued at $3 million annually with a 15% growth rate, FlavorWheels Food Truck leads with its unique fusion cuisine and active community engagement. Amidst competition, our commitment to quality ingredients and a mobile service model that caters to diverse customer preferences positions us as a sought-after choice for food enthusiasts seeking a flavorful culinary journey on wheels.

Management Team

Highlight the expertise and background of your management team, showcasing their capabilities in driving truck success.

This could include your culinary expert’s culinary training or extensive cooking experience, your operations manager’s background in business administration, or expertise in food truck management. Demonstrating the team’s competency builds credibility and assures potential investors and partners of your truck’s potential for success.

Example: At FlavorWheels Food Truck, Chef Michelle Davis, with extensive culinary training and a passion for creative cooking, manages all aspects of the truck, from menu development to daily operations. Supported by an operations manager, John Reynolds, with a degree in Business Administration and expertise in food truck business management, the truck maintains a focus on delivering exceptional culinary experiences and efficient operations.

Financial Plan

Provide an overview of your financial goals and projections, offering insights into revenue targets, profit margins, and anticipated growth trajectories.

Example: FlavorWheels Food Truck aims for a projected revenue of $1.8 million annually, targeting a 12%  EBITDA  profit margin by 2028. Investment in high-quality ingredients, operational efficiency, and strategic  marketing initiatives  geared towards food enthusiasts on the move drive anticipated growth and profitability within the local food truck market.

For a Food Truck, the Business Overview section can be effectively organized into 2 main categories:

Food Truck & Location

Provide a vivid description of your Food Truck’s design, emphasizing its unique, inviting appearance and the efficient layout that ensures a smooth service flow. Highlight the mobility of your Food Truck, allowing it to operate in various prime locations, enhancing accessibility to a broader clientele.

Mention specific spots where the truck will be stationed, such as near business districts, parks, or during special events, and explain why these locations are strategically chosen to attract your target market .

Menu & Pricing

Elaborate on the culinary offerings of your Food Truck, showcasing a diverse menu that caters to a wide range of tastes and dietary preferences. Whether it’s gourmet sandwiches, ethnic cuisines, vegan options, or specialty beverages, ensure your menu reflects the unique theme and concept of your Food Truck.

Discuss your pricing model , ensuring it’s competitive yet fair, reflecting the quality and uniqueness of your dishes. Highlight any special deals, combo offers, or loyalty incentives designed to enhance customer value and foster repeat business and loyalty among your patrons.

Business Plan_Food Truck location

Industry Size & Growth

In the Market Overview of your Food Truck business plan, begin by exploring the size of the food truck industry and its potential for growth. This analysis is essential to grasp the market’s breadth and to pinpoint opportunities for expansion. The food truck sector has been on a steady rise, fueled by changing consumer dining habits and the demand for high-quality, convenient, and diverse food options available at various locations.

Key Market Trends

Continue by delving into prevailing market trends , such as the growing consumer preference for street food that offers a gourmet dining experience, the surge in demand for international and fusion cuisines, and the emphasis on locally sourced and sustainable ingredients.

Highlight how these trends align with your Food Truck’s offerings, whether it’s through a menu that caters to niche culinary preferences, the integration of healthy and organic options, or the adoption of eco-friendly practices.

Competitive Landscape

A  competitive analysis  is not just a tool for gauging the position of your food truck in the market and its key competitors; it’s also a fundamental component of your business plan. This analysis helps in identifying your food truck’s unique selling points, essential for differentiating your business in a  competitive  market.

In addition, the competitive analysis is integral in laying a solid foundation for your business plan. By examining various operational aspects of your competitors, you gain valuable information that ensures your business plan is robust, informed, and tailored to succeed in the current market environment.

Identifying Competitors in the Food Truck Scene

The initial phase involves identifying the spectrum of competitors operating within your food truck’s vicinity. Begin by scouting local food truck parks, popular street food areas, and events where food trucks frequently gather. Your direct competitors could range from other food trucks serving similar cuisines to nearby fast-casual restaurants and eateries offering similar menu items.

Leverage digital tools like Google Maps and social media platforms to map out competitor locations. Online reviews on platforms like Yelp or food-specific apps often contain insightful customer feedback highlighting competitors’  strengths and weaknesses . For instance, positive reviews commending the mouthwatering tacos at “Taco Haven” spotlight a competitor’s distinct offering.

Food Truck Business Plan key competitors

Food Truck Competitor’s Strategies

Analyzing the strategies employed by these competitors involves multifaceted considerations:

  • Menu Offerings:  Scrutinize the diversity and uniqueness of their menu offerings. If “Healthy Bites on Wheels” is gaining traction with its emphasis on organic, locally sourced ingredients, it signifies a trend toward health-conscious street food options.
  • Culinary Approach:  Consider the cooking techniques and culinary styles embraced by competitors. A food truck like “Retro Eats,” specializing in nostalgic comfort food, may attract a different clientele compared to “Fusion Flavors,” renowned for blending international tastes into their dishes.
  • Pricing Tactics:  Compare your  pricing strategy  with competitors. Are your menu prices aligned with more budget-friendly options like “Quick Bites Truck” or closer to premium offerings like those from “Gourmet Wheels”?
  • Marketing Initiatives:  Evaluate how competitors promote their food. Do they leverage social media platforms extensively, or do they rely on location-based marketing and word-of-mouth referrals?
  • Customer Engagement:  Assess the overall customer experience. For example, “Friendly Feasts Truck” might be recognized for its personalized service and engaging interactions, enhancing the overall dining experience.
  • Operational Innovations:  Observe if competitors incorporate technological advancements or innovative processes in food preparation and service, such as “Efficient Eats on Wheels” utilizing a mobile app for pre-orders and quick pickups.

What’s Your Food Truck’s Value Proposition?

Delve into your food truck’s  unique value proposition . Perhaps your truck is celebrated for its specialty gourmet burgers, or it offers a fusion of lesser-known international street foods not easily found elsewhere.

Identify gaps in the market through customer feedback and emerging food trends. For instance, if there’s a growing interest in plant-based street food options and competitors are yet to tap into this segment, it could present an opportunity for your food truck.

Consider your locations carefully. A food truck stationed near office districts might focus on offering quick and convenient lunch options, while one positioned at local events or festivals might emphasize diversity and cater to varied tastes.

Food Truck Business Plan strategy

First, conduct a SWOT analysis for the Food Truck, highlighting Strengths such as an innovative menu and strong brand, Weaknesses including limited operational space and regulatory complexities, Opportunities like tapping into emerging food trends and leveraging strategic locations, and Threats from increased competition and economic factors.

Food Truck Business Plan SWOT

Marketing Plan

Next, develop a marketing strategy that outlines how to attract and retain customers through targeted advertising, promotional discounts, engaging social media presence, and community involvement.

Marketing Channels

Utilize diverse marketing channels to augment brand awareness and engage potential customers.

Digital Marketing

  • Social Media:  Utilize platforms like Instagram, Facebook, and Twitter to showcase your delectable dishes, share engaging content, and announce your truck’s schedule and locations.
  • Website and SEO : Develop an intuitive website with menu details, a schedule, and location tracking. Optimize it for local SEO to enhance visibility in search results.
  • Email Marketing:  Developing an email list is essential for nurturing customer relationships and driving repeat business. Encourage visitors to your food truck to subscribe to your mailing list by offering exclusive deals or a first-time purchase discount. Utilize sign-up forms on your website and at your truck’s location to gather email addresses.

Local Advertising

  • Flyers and Community Outreach:  Distribute flyers at local events and collaborate with nearby businesses for promotional activities.
  • Events and Collaborations:  Participate in food festivals and markets, or partner with local entities for joint events to broaden your audience.

Promotional Activities

Engage potential customers with appealing offers and loyalty programs.

Special Deals

  • Seasonal Promotions:  Introduce themed promotions or limited-time discounts during festivals or holidays.
  • First-Time Visitor Offers:  Attract new customers by offering exclusive discounts or freebies for their first purchase.

Loyalty Programs

  • Loyalty Cards or Apps:  Implementing a loyalty program rewards frequent customers with discounts, free meals, or exclusive perks. Encouraging repeat business through loyalty programs fosters a sense of appreciation and incentivizes customers to choose your truck over competitors.
  • Referral Rewards:  Motivate existing customers to refer friends and family by offering incentives like discounts on future orders, freebies, or bonus loyalty points. Word-of-mouth recommendations are powerful in attracting new clientele.

Food Truck Business Plan marketing plan

Sales Channels

Maximize revenue streams and provide added value to customers.

Service Enhancements

  • Upselling:  Offer additional toppings, combos, or limited-time specials to increase the average order value.
  • Limited-time Offers:  Create a sense of urgency by introducing exclusive chef specials or seasonal menu items.

Online Sales and Convenience

  • Online Ordering:  Implement a convenient online ordering system through your website or app.
  • Merchandise Sales : Sell branded merchandise or related products through your website or at the truck.

Membership and Loyalty Programs

  • Membership Options : Creating membership programs offering monthly service packages, exclusive access to new menu items, or special events can encourage customers to commit to regular patronage.
  • Loyalty Rewards : Developing digital loyalty programs where customers earn points for every purchase, redeemable for discounts or free items, ensures continued engagement and loyalty.

Strategy Timeline

Finally, create a detailed timeline that outlines critical milestones for the Food Truck’s opening, marketing efforts, customer base growth, and expansion objectives, ensuring the business moves forward with clear direction and purpose.

Business Plan Gym Timeline

The Management section focuses on the food truck’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the food truck towards its financial and operational goals.

For your food truck business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

Food Truck Business Plan management1

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your food truck’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your food truck business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

Food Truck Business Plan financial plan

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food trailer business plan sample

Small Business Trends

Food truck business plan: everything to include.

food truck business plan

What to Include in Your Food Truck Business Plan

A plan for a mobile food business includes many of the same elements as other business plans, but there are also some unique elements that are specific to the food truck industry. To start, the cover page is crucial, as it provides potential investors, team members, and readers with a glimpse of what to expect from your food truck business plan. A professionally designed cover page can make a positive first impression and enhance the credibility of your venture.

Table of Contents

Executive summary, company overview.

Your food truck’s company overview should succinctly describe its purpose and the goals you hope to achieve. This section sets the stage for the entire plan and should reflect your passion and dedication to your food truck venture. Consider including a brief history of your food truck concept and how you came up with the idea to add a personal touch to this section.

Food Truck Mission Statement

Target markets and market analysis, food truck industry summary.

In the food truck industry, finding your niche is crucial for standing out from the competition. Research the existing food truck market in your area to identify gaps and opportunities. Determine how your food truck concept fits into the overall landscape, ensuring there is a demand for your unique offerings. Understanding the broader trends and challenges in the food truck industry can also help you make informed decisions and adapt your business strategies accordingly.

Analysis of Local or Similar Niche Food Trucks

Food offered, planned food truck locations, food truck marketing and delivery plan.

Your business plan’s marketing and sales portion should detail how you’ll communicate with potential customers to sell food. Your marketing plan may include listing on food truck finders, local advertising, and social media or search marketing.

Financial Plan and Funding

Legal structure, organization and management, customer experience strategy.

Detail your approach to customer service and the overall experience you aim to provide. This might include unique service methods, customer interaction policies, or how you plan to create a memorable experience for your customers.

Sustainability Practices

Social media and online presence, expansion and scalability, partnerships and collaborations.

Outline potential collaborations with local businesses, event organizers, or other food trucks. These partnerships can increase visibility and provide mutual benefits.

A business planning appendix may include any supporting documents for the various parts of your plan. For example, financial statements or market research reports may complement your projections or competitive advantage.

Tips for Food Truck Owners to Write an Amazing Business Plan

What is a food truck business plan, why you should write a food truck business plan, a guiding light.

A business plan is more than just a document filled with numbers and marketing jargon. It serves as a guiding light, illuminating the path that you intend to follow. With it, you know where you are headed, why you are going there, and how you intend to reach your destination. Without it, you might find yourself lost in the complex world of entrepreneurship.

Understanding Your Business Inside and Out

Demonstrating commitment and professionalism, risk mitigation, financial health check.

Money is the lifeblood of any business, and a business plan helps you manage it effectively. Understanding your financial needs, projections, and how cash will flow through your business ensures that you keep your financial health in check. It enables you to make informed financial decisions that align with your business goals.

Continuous Evaluation and Adaptation

An exit strategy.

A food truck business plan is not an option; it’s a necessity. It’s the backbone of your business that provides direction, insight, risk management, and continuous alignment with the ever-changing business environment. Writing a business plan reflects a deep understanding and commitment to your business idea. It’s an essential tool that can set your food truck venture on the path to success, helping you navigate the thrilling yet challenging journey of entrepreneurship.

The Pros and Cons of Writing a Business Plan for a Food Truck Business

This table provides an at-a-glance view of the benefits and potential drawbacks of creating a food truck business plan, which can be helpful for aspiring entrepreneurs in the food truck industry.

ProsCons
A food truck business plan can help you clarify your business goals and objectives.Creating a food truck business plan can be time-consuming and expensive.
It can help you identify your target market and develop a marketing plan.It can be difficult to gather all of the necessary information.
It can help you secure funding for your business.It can be challenging to predict the future of the food truck industry.
It can help you attract investors and partners.Your business plan may not be accurate or up-to-date.
It can help you track your progress and make necessary adjustments to your business plan.It may not be necessary for small food truck businesses.
It can help you stay organized and on track.It can be difficult to get your food truck approved by local authorities.
It can give you a competitive advantage over other food truck businesses.You may have to deal with strict food safety regulations.
It can help you attract customers and build a loyal following.The food truck industry is highly competitive.
It can help you grow your business and achieve your financial goals.You may have to work long hours in a demanding environment.
It can be a valuable tool for managing your business.The weather can be a major factor in your success.

What are the first steps to start a food truck business?

How much does it cost to start a food truck business, what are the legal requirements for operating a food truck.

Legal requirements vary by location but may include business licenses, health permits, food handler permits, vehicle licenses, fire certificates, and local zoning compliance.

How can I finance my food truck business?

How do i create a menu for my food truck, how do i choose the right location for my food truck, how can i market my food truck business.

How To Write A Food Truck Business Plan (With Examples)

Table of contents.

Budget Branders is dedicated to helping independently owned and operated businesses thrive. We offer a range of high-quality disposable products , each of which can be printed with your food truck’s name, logo, and/or slogan. Read on to learn more about writing a food truck business plan – and then reach out to us to learn more about our custom disposable products.

Why Do You Need a Business Plan for Your Food Truck?

Even if you don’t need funding for your food truck, you should still have a business plan. This plan isn’t just a document that you provide to the bank to get a business loan. It can guide you through the process of starting your food truck and managing it as it grows. A business plan gives you the opportunity to think through all of the details of how you will actually run your food truck.

A business plan can also be used to check your progress and determine if you are hitting milestones. For example, if you set goals for sales in the first year to two years of business, you can check in to make sure that you are on target. If not, then you may need to adjust your plan to accommodate whatever economic realities (such as the rising price of certain ingredients) you may be facing.

Most importantly, writing a business plan does not have to be complicated. There are many templates available online – including the samples that we have included below. You can also adapt your plan to fit your needs, without worrying too much about format.

Writing a business plan does take some research and attention to detail. However, the work that you put into drafting the plan includes things that you should be doing anyways – such as looking into the types of licenses and permits that you will need, pricing out menu items, and figuring out your target demographic. This information isn’t just necessary for a business plan – it is vital to ensure that your company will be financially successful.

What Should a Food Truck Business Plan Include?

An executive summary.

You should consider including the following points in the executive summary:

  • Where you plan to sell your food
  • What type of food you plan to sell
  • Why this style of food will be successful in the target market
  • The projected costs and profits for the food truck
  • Future goals for the food truck (such as buying additional trucks or even franchising)

The Food Truck Vision

A sample menu, organization and management , market analysis, target audience, marketing , expected costs.

  • Buying or renting a food truck
  • Kitchen equipment
  • Labor costs
  • Ingredients
  • Licenses and permits
  • Marketing and advertising
  • Lawyers, accountants, and other consultant fees

Once you have priced out each of these costs, you will have a better idea of how much money you will need to not only start your business but to run it. You can then seek out funding or plan your budget accordingly.

Financial Projections

Food truck business plan example template, how budget branders can help your food truck business grow.

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Food Truck Business Plan Guide + Template

business plan for food truck

If you want to start a food truck, then a food truck business plan should be one of your very first steps.

A food truck business plan helps you to think through all the possibilities of your new entrepreneurial endeavor and face critical challenges before investing sweat, equity, and monetary resources.

The more developed your plan of action is now, the better chance you have at success down the road. Having a detailed food truck business plan will help provide a roadmap as you grow and will keep your business focused and organized.

Writing Your Food Truck Business Plan: How to Prepare

Writing a business plan does not have to be time-consuming or difficult. Focus on gathering all the information you need to make the actual writing process much easier.

The main skills that you will need are likely to be:

  • Collection of relevant data
  • Determining the readers’ needs for information, depending on your audience
  • Organizing the material that will be of greatest interest
  • Creating a professional document that represents your business in the best possible light

At first this all may feel overwhelming, but don’t worry – you can do it!

The main purpose of your plan is to introduce your food truck, show how you plan on being successful, and laying out some of the immediate groundwork ahead so that you can better prepare for the future and assess what you need to begin your food truck enterprise.

Customize Your Business Plan For Your Audience

Although a business plan can be generalized so that anyone can read and understand it, it’s smart to  have a specific group of readers in mind when crafting your business plan so that their interests can be targeted.

how to start a food truck

For example, if you plan to apply for grants, loans, or crowdsourcing funds, you’ll want to prepare your food truck business plan in a way that is oriented to those specific readers.

If one of your main goals is to promote your business to local civic groups and community organizations, your plan may be arranged in a slightly different way to inform and impress them with your business goals and focus on local efforts.

In other situations, you’ll want to gear your business plan for personal investors or professional associates who are considering a partnership with your enterprise. Keep the language simple and clear without being too casual or “slangy”. Avoid technical terms that some readers may not understand, or they may lose interest.

In all situations, you’ll want to customize your business plan’s content and language for the different audiences you’re addressing.

Food Truck Business Plan Outline

Here are the main aspects to consider when creating your food truck business plan.

  • Executive Summary
  • Company Description
  • Business Operations
  • Market Analysis
  • Marketing and Sales
  • Management and Ownership
  • Growth and Development

Part 1: Executive Summary

Most business plans start off with a thorough Executive Summary at the beginning of the document. Most executive summaries are one page, providing a brief overview of the entire scope of your food truck business venture.

Here you’ll include:

  • Overview:  In just a few sentences, explain why you’re starting your food truck. Include your name, the name of your food truck, and where you plan on operating your business.
  • Products and Services:  Quickly describe the type of food you’ll be selling and what gap or need in the market your food truck will be filling. Explain how you plan on selling the food (will you just be selling from your truck or will you provide catering services or a brick and mortar location as well?). Be brief here, as you’ll explain more about the food and ingredients further on in your business plan.
  • Financing:  Explain how much money you predict needing to start your food truck and how you’ll use that money. Again, you can keep it short since you’ll be going into more depth later.
  • Mission Statement:  This is the heart of your business plan – why do you even want to start a food truck? Why sell the food that you are selling? Give some insight into your vision and why your food truck business will thrive.
  • Management Team:  Briefly mention who you are, any parters you’ll be working with, and note any experience they may have.
  • Sales Forecasts:  Investors’ eyes go straight to the sales forecasts. Here, provide a quick one year forecast regarding the financial costs and expected food truck’s sales and profits of your food truck.
  • Expansion Plan:  What future do you see for your food truck business? What are your goals? How do you hope to expand?

In your executive summary, you’ll explain the  point  of your food truck – what is it all about?

If technical terms are necessary throughout the plan, include a list of words with their definitions at the beginning that will help readers better understand the document.

A good executive summary is no longer than one to two pages, can be more or less memorized, and is ingrained into your thoughts. It’s the core of your business concept on paper!

Part 2: Company Description

In the company description of your business plan, you’ll go more in-depth with the focus of your truck. Here, you’ll go into more detail about your food truck’s purpose and the role your truck will play in the community.

Some trucks focus on using locally sourced ingredients and using eco-friendly materials. Some food trucks may be all about nutrition and providing healthy food options in food deserts. Others may orient their brand around colleges and universities, providing cheap and tasty food for students.  Discuss your target customers and how you plan on winning them over.

line busting food trucks

In addition to everyday business activities, you can add special events or occasions that your business will be able to handle from the outset, such as catering parties or local charity events.

Provide readers with a clear idea of what you plan to do and how you will do it. This section also allows you to go into more detail about the specific goals you hope to accomplish with your truck.

Consider what your truck can do differently – how will you stand out from the crowd?  Talk about what makes your food truck special. The company description is a great place to sell investors on your truck – be confident and show them what you’ve got!

Part 3: Business Operations

In this part of your food truck business plan, you’ll provide a breakdown of activities, equipment, and supplies that will be needed. You don’t need to mention expenses here, as they will be covered in the financials section.

Include key points such as the following:

1. Hours of operation , along with anticipated special events if applicable.

2. Describe what your food truck will do , i.e., deliver hot or cold food, prepare convenience food on site, offer hot or cold beverages, set up indoor or outdoor eating areas, etc.

3. Outline the expected locations , using maps if desired, of your daily activities. For example, you may establish a specific list of destinations or stops of your daily deliveries, as well as weekend special events.

4. Make a list of any hired help , such as managers, assistants, employees, etc. Describe the duties and expected hours of each person, as well as any additional help you plan to hire within the first year or two.

5. Menu Items.  Outline any menu items or signature dishes you plan on servings, plus any key ingredients or food sources you plan on using. Also consider including special dishes you’ll offer for catering services or events.

Part 4: Market Analysis

Your market analysis is where you’ll explain your reasonings for entering the food truck market and why you foresee your truck being successful based on food truck trends.

You need to prove  why  your food truck will succeed. Include a market analysis of your target area and show food truck trend data, gathering information from any relevant sources. Include information on:

1. Industry & Audience Research

What is your target audience, and why can you expect them to eat at your food truck? What is the size and preferences of your key audience?

Do your due diligence – research and use the information you gather in your market analysis.

For example, you might meet with a company’s HR representative who oversees meal catering or food planning services for a company or organization. Employees in these positions may have authority to schedule your food truck on a routine basis, or they may explain why your food truck might not find many customers due to the company already having other sources of convenient lunch or snack options.

It is often helpful to consult the local chamber of commerce, which is typically aware of the many businesses operate in the area. They may be able to let you know if there’s a need for convenient mobile food in certain areas.

Other potential markets to consult include:

  • Community centers
  • Large companies
  • Tourist sites

These are all markets that may be able to provide information about their interest in your mobile food business.

You should also consider consulting with the city planner’s office or town council, as they might be able to help you obtain information about:

  • Traffic patterns
  • Planned construction projects
  • Festivals where food trucks would be desired
  • Upcoming venues where your food truck may be welcome

This is all valuable data for your market analysis!

2. Competition and Roadblocks

In addition, you may need to consider your competition as well as any city regulations or food truck licensing requirement  that might affect the food truck market.

Provide information about competitors, including the types of food they offer, their prices, and how you plan on overtaking them.

food truck festivals 2015

Don’t be afraid to include predicted obstacles or problems you may encounter – it’s important to show you’ve done your homework and have planned ahead for any potential issues.

Part 5: Marketing and Sales

Promoting and marketing your business is essential for success.

A solid food truck design is one major aspect of brand promotion, and you’ll want to make sure your truck has a memorable design and provides information on how to contact your truck.

However, promotion doesn’t end with the look and design of your truck. You’ll want to create plans on how you’ll extend your reach with strategies such as:

  • Your Website.  Keep your website up to date and include information about catering, food menus, and other info site visitors might be interested in.
  • Chamber of Commerce Business Directory.  Contact your local Chamber of Commerce and inquire about getting on to their business directory. Also research into other local business directories you could potentially join (some cities even have food truck associations).
  • Social Media.  Twitter, Facebook, Instagram, and other online media can generate interest and keep your food truck business actively engaged with an online customer base. Make sure to get your food truck up and active on social media!
  • Local News Outlets. Get in contact with local news outlets to try to get some coverage about your new truck. Many local news organization will be happy to do a piece on an up-and-coming new food truck, especially if you have a unique hook or spin to your business.
  • Getting Involved With Local Events.  Consider ways in which you can get involved with local events, such as catering community events or donating food to charity fundraisers. You could also sponsor a local little league team or even provide a talk about your food truck start up experience at a local business seminar. Activities like these put you in a favorable light with the community and spread awareness of your business.

In your food truck business plan, you’ll need to explain all you are willing to do to promote your food truck and convince readers of your business plan that you are ready and willing to work hard to build clientele and generate sales.

You’ll also need to include sales information in your food truck business plan. Include key points such as:

  • The number of sales you’ll need to keep you truck open
  • The number of sales you’ll need to turn a profit
  • Average menu prices or cost of dishes
  • How many days and hours you plan on selling

These down-and-dirty numbers will be key for keeping you on track and measuring the success of your truck.

Part 6: Management & Ownership

In this section of your food truck business plan, you’ll detail your key food truck team more extensively . If you’re a team of one, this section may be very short.

Explain the organization and structure of your business, such as:

  • Who is the main person in charge?
  • What are the various team members’ roles?
  • How will profits be divided?
  • Background, skills, and qualifications each member of your team will bring to the table

Part 7: Financials

Some experts believe that financials are the most critical aspect of a business plan.

Savvy investors sometimes take a cursory look at the Executive Summary and then jump right to the financial section to see how well the entrepreneur has planned the profits and expenses.

You’ll probably want to include information about the following areas of your food truck business:

  • Estimated start-up costs.  How much will it take to jumpstart your food truck business? Consider the cost of your vehicle and commissary rentals, plus other startup costs. Should contingency funds be set aside? If so, how much?
  • Supplies and equipment.  A breakdown of supply and equipment costs will help readers understand costs involved. They may also have ideas on ways to save money and cut down on costs.
  • Employees.  Include your earnings as well as income for other employees or consultants like accountants or legal advisers, taxes, and benefits, if any.
  • Intangible costs.  Insurance, vehicle maintenance, returns or food loss (due to spoilage), and other “invisible” expenses should be factored in.
  • Financial first year projections. Consider creating monthly or quarterly food truck sales projections based on your  existing sales plans while incorporating income, costs, and losses over the first year. After your first year’s projections, you can create monthly or quarterly annual estimates for the next few years of your business (don’t worry too much about the 3, 5, and 10 year projections at this stage – just focus on the first year or two for now). Make sure you dedicate a solid chunk of time to researching how much money you’ll need to operate your food truck – you don’t want to run out of money mid-season due to poor projections.

If you feel like you don’t have all the answers, that’s OK. You’re going to be making a lot of educated guesses, and that’s absolutely fine. Just make informed predications with real data to back up your assumptions.

Part 8: Funding

If you are looking for funding to help run your food truck, you’ll want to make sure you have the right numbers to back you.

In the funding section, you’ll want to explain:

  • How much money you need to start (and upkeep) your food truck
  • Where you plan on spending the money
  • How you plan on repaying any loans (and over what time span)

When it comes to earning funders, it’s essential that you’re clear and upfront about what you’ll need. Make sure to express the returns and benefits for potential investors.

Remember, getting investors isn’t a requirement by any means. Many successful food trucks save money and invest in the food truck themselves, so if you don’t love the idea of being dependent on an investor, you have plenty of other options.

Part 9: Growth and Development

In addition to making a case for starting up your food truck company, a business plan should include a segment for growth and development.

Although you may be satisfied to cater to a limited crowd of local college students or lunch time office workers, you may find yourself looking to expand in the near future.

Sometimes the demand for your food services may grow, even if you do not initially plan to expand.

A long-range plan for two, three, and five years, or even ten years, may be advisable if you plan to be doing this for a long time. Investors and others who read the plan will get a better idea of your long-term commitment as well as your insight to area marketing conditions as they decide how to respond to your initial set-up plan.

Part 10: Appendix

The appendix is where you can include additional material that readers may find relevant. This can include things like:

  • Your health department permit
  • Photos of your food truck
  • Any design concept material
  • Any applicable legal or licensing documents relevant to your food truck
  • Your food truck menu
  • Letters of reference
  • Food truck industry statistics and research data

Food Truck Business Plan Style and Design

When it comes to the look and style of your business plan, make sure your document is collated and bound in an attractive folder or report cover. You may also want to consider a slightly thicker paper stock for situations when you want to make an especially big impression.

Your food truck business plan should begin with a title page including your company name, followed by a table of contents to list all the material found within. Page numbers may be needed if the document is lengthy.

More Help, Examples, & Templates

Food truck business plan examples.

There are several real-life examples of food truck business plans on the web.

  • Food Truck Empire. Here’s a great food truck business plan example from Food Truck Empire. You may also want to check out their podcast on food truck templates , featuring advice from a food truck owner.

Food Truck Business Plan Templates

There are several free food truck business plan templates we recommend, including:

  • Legal Templates. Legal Templates offers a fantastic and extensive free mobile food business plan sample template . This is a great example to look at as you create your own food truck business plan.
  • SCORE.  SCORE is a non-profit organization dedicated to helping small businesses get started and become successful. This organization offers a number of useful services for small business owners, including business plan  templates .
  • U.S. Small Business Administration. The much larger parent organization that supports SCORE is the U.S. Small Business Administration. It, too, offers helpful business planning  templates  and advice for entrepreneurs.
  • Startup Business Plan Template. While this template may have information and sections not relevant for food trucks, much of the included info will be applicable. Since this business plan in uniquely geared towards startups, it’s a great template to begin with. Get the Startup Business Template here.
  • BPlans. Bplans offers many business plan templates, and while there is no food truck plan specifically, there is a Fine Fining Business Plan Template which can be a great resource as a place to start. It’s extensive and has more information than a food truck would need, but is still worth checking out. There’s also a Coffee Kiosk business plan example that will be especially helpful for food trikes or trailers.

Bonus Food Truck Business Plan Tips

  • Ask For Help.  If you’re struggling, consider asking other food truck owners for help with your business plan. They’ve been through it all before and may be able to help you.
  • Focus on Financials. Having hard, concrete numbers incorporated into your food truck business plan will build confidence and provide a roadmap for your business. These financials will help you evaluate how much money you’ll need to start your food truck business and how much you’ll need to charge to stay successful. Be as detailed as possible, considering the cost of everything from sandwich wrappers to cleaning supplies so that you can prepare accordingly.
  • Do It Your Way. Business plans vary greatly depending on the stage of the business, the structure of the business, and all kinds of other factors. Don’t be afraid to cut out what you think is un-necessary and only focus on the aspects of your food truck business plan that make the most sense for your unique needs.

Have you written a food truck business plan? What was your process like – did you use any resources you found helpful? Share your experience in the comments!

4 thoughts on “Food Truck Business Plan Guide + Template”

Writing a business plan does not have to be time-consuming or difficult. Are you kidding seems like you need a college degree in Business, Marketing, etcl Do you know any Incubator businesses or Mentors in the Hartford, CT Area.

It really can be as simple or complicated as you’d like it to be. Unless you’re bringing on outside investors, the business plan is mostly just for your own piece of mind and planning.

I don’t know off the top of my head if there are incubators in that area, but most likely there are some groups. I’d suggest asking existing food trucks in your area or asking the Chamber of Commerce.

So helpful, thank you

Thanks for this great info..

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Use this free food truck business plan template to easily create a great business plan that organizes your vision and helps you start, grow, or raise funding for your food truck.

Whats Inside Food Truck

What's inside? Exclusive insights into how to:

  • Build a strong  food truck business plan
  • Write an executive summary
  • Establish a food truck operations plan
  • Conduct market and financial analyses
  • Create a  food truck marketing plan

What is a food truck business plan?

A business plan is a written document that describes in detail how your food truck defines its objectives and how it’ll go about achieving its goals. A  food truck business plan is the blueprint that outlines your entire vision, and it explains in detail how your business will take shape and operate.

How do you write a business plan for a food truck?

Whether this is your first time writing a business plan or you’re a seasoned pro, it’s always helpful to work off of a template designed for your industry. When writing your business plan, be sure to include elements like a branded cover page, an executive summary, a company overview, a market analysis, a marketing plan, an operations plan, and a financial analysis. For more information on how to write a food truck business plan,  read this article .

Use the Food Truck Business Plan Template to build a concrete strategy

In most cases, opening a new food truck, expanding to a new location, or giving your existing concept an overhaul requires outside capital from investors. But before anyone invests in your dream, they need to see that you’ve got a concrete plan for success. The business plan provides them with a complete description of your strategy. Download the free Food Truck Business Plan Template to organize your vision and ensure that nothing is overlooked. For a guide to writing a business plan specifically for a food truck, learn from this resource:  How to Write a Food Truck Business Plan . Related food truck resources:

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Fast & Easy Food Business Plan Template [Free Download]

business plan template

Deciding to start a food business isn’t something to be taken lightly. You commit thousands of hours to learning, testing, number crunching, and eating (my favorite part). It takes over your dining room, basement, and garage.

In summary: starting a food business is your life.

It’s been my life since I was 15 years old. I started selling cookies, moved to energy bars, and now I sell super-premium mustard. While some of my businesses were more like hobbies, I learned a lot from one to the next.

And one things always stayed true:

I had a business plan for every food business.

I know, I know. When you read “business plan” you probably threw your computer across the room. I get it. Business plans are dead weight. They sit on your desk (or deep in the corner of a filing cabinet). Some say they’re useless. While others swear by them.

I’m somewhere in the middle.

  • My plan for Adams’ Cookie House? On the back of a napkin.
  • My plan for Eddie’s Energy Bars? Over 100 pages
  • My plan for Green Mountain Mustard? Just over 5 pages.

And I’ve read a slew of food business plans over the past few years – all varying lengths. Basically, it depends. If you’re looking for a bank loan you need a solid business plan. If you’re just selling at farmer’s markets you need a napkin plan.

Regardless of length, the meat of all business plans can be boiled down into 10 main questions you need to answer. I’ll mention all 10 here. Then, below is a food business plan template free for you to download.

Before I get started, there are two main reasons you need some kind of business plan:

1. It gives you a plan – without a plan, you’re going to flounder because there’s “so much to do”. Plans give you focus every day to bring your vision to life.

2. It helps with investment – if you don’t have the money to get started, investors not only want to eat a tasty food product, but they want to know you have a plan for world domination.

These are two BIG reasons to sit down and write a plan – if you’re starting out or you’ve been in business for a while. Business plans a great way to get your thoughts down on paper.

Now, what goes in a business plan? Luckily, that’s the next section of this post!

10 Things to Include in Your Food Business Plan

1. Company Details & Structure

This includes company name, address, phone number structure (S-corp, LLC, Sole proprietorship, etc), as well as how your company is split up among it’s founders. This is important because it makes it easier for people to contact you. Plus, company structure shows the government how you’re setup as an entity – and if and when investors can get involved.

2. Product Mix (present and future)

What products are you going to sell? Is it one product line with four skus? Three product lines with 5 skus? Or just a single product? Are all of them going to be in production or are you going to introduce new products over the next few years? Product mix is as much about strategy as it is about operations. It’s integral to the success of your company. Pro tip: when you’re starting out less is definitely more.

3. Food Product Pricing

Right after product comes pricing. How are you going to make money? Are your margins healthy (here’s How to Price Your Food Product)? If you don’t sell to a distributor do you have enough margin to account for one later on? While pricing can be increased and decreased, it’s best to start with profitable pricing in place.

4. Sales & Distribution Strategy

How do you get your product to the people? Do you just do farmer’s markets? Do you ship to retailers? How do you ship? Or, all you all online? Without a distribution strategy, you don’t have a business (but you do have a TON of finished goods in inventory). In my experience, it’s best to write down your distribution plan. I first started out doing all the deliveries myself. As we grew, I brought on one distributor. Now we have five distributors. And I sell online. And I direct-ship to retailers. I do it all. But, it’s been a distribution plan put into place over the past few years.

5. Competition

Hate to tell you, but you don’t make the only non-gmo salad dressing on store shelves. You have competition. What are their prices? How many skus do they have? What’s their distribution like? And how are you going to be different? Your product may be cheaper or it may be free of preservatives, but that may not be enough to go up against the grocery behemoths on the shelves today. Be honest about who is out there. Get your footing and press on. Focus on your company – not your competition.

6. Basic Financial Projections

Numbers don’t lie. I’ve been told that all my life – and it’s true in the food business. No matter how delicious your cream cheese roll is, you have to be able to sell it for a price people are willing to purchase it for. This means calculating healthy margins, determining your break even point (the number of units or sales dollars you need to sell to cover your expenses). And if you – or someone else – puts money on the table, they’re going to want to see how they get it back. Basic financial projections include: income statement, break even point, three years of sales projections, and a balance sheet (a list of the company’s assets and liabilities at a certain point in time).

Starting a solo food business is hard. I wrote about it here. It can be done, but successful food businesses are built with teams — of 3 people to be exact. Someone to operate, someone to sell, and someone to run the numbers. It’s the company trifecta. If you want to build your business, find the people to help you. Include bios, past experience, and why they are part of the team to bring your food product to the masses.

8. Operations

If your food business was a car, it would be an 18-wheeler because there are so many moving parts to your company. You need to find a place to buy ingredients, find a kitchen space, get product produced, ship and fulfill orders, and manage the back-office. How will this all happen? Write it down – and be specific.

9. Customer Analysis

Who buys your product? You can find this out by test marketing your food product. Or, you can take a wild guess. I’d personally trust the data you collect by talking to people. Do they have families? Are they wealthy? Do they follow certain diets? Where do they live? Are they educated? Where do they buy groceries? By answering some of these questions, you begin to learn about your customers. It influences how you market to them and the channels you use. Plus, it helps you develop new products and expand your product line.

10. Marketing Plan

Speaking of getting in front of your customers, you need a marketing plan. As one of my favorite food company founders has said “it’s easy to get on the shelf. The hard part is getting off the shelf.” He’s right. You need a plan to move your products off the shelf and into your customer’s homes.

Once you’ve answered these 10 questions, you have a basic business plan to send to friends and family. But, there’s more. You can go beyond the basics and make a great presentation for the reader’s of your plan. Let’s explore 5 of them below.

How to Make Your Food Business Plan Rock Solid

1. Create a pitch deck

Reading through a business plan is boring. There are no pictures and it’s typically long paragraphs. Make it interesting by building  a Power Point presentation. This makes it much more exciting for investors – and easier to send along, too! Want to see some great pitch decks? Check out Pitch Envy (mostly tech companies, though).

2. Have an appendix

If you find yourself drowning in market research, graphs, and pictures of your product, think about creating an appendix. This puts the need-to-know information at the forefront and supports what you’re trying to build in the back.

3. Re-read and edit it

There’s nothing worse than a spelling error in your business plan. If you’re not the best proofreader, send it to a friend to read over. Edit out what you don’t need (including unnecessary paragraphs, words, and sections).

4. Pair it with an elevator pitch

Pitch decks and business plans go hand-in-hand with an elevator pitch. It’s a quick 30-second pitch of your company – including business, product, distribution, and growth plan – to get investors interested. Elevator pitches are perfect for networking events, too, when you’re trying to answer the question “Now, what do you do?”

5. Find a business partner

I mentioned having a great team above — it’s important. Why? Because you get things done quickly – and you’re held accountable.  And the most important person to partner with is your business partner. Find someone who compliments your weaknesses and brings TONS to the table. A business partners also strengthens your chance to secure funding for your food business venture.

After these five sections are completed, your business plan will be so well done you won’t banish it to the filing cabinet. This is a plan you could bring to the bank to see if they’d lend you initial funding – or to friends and family to get you started.

Business plans don’t have to be long. Just include the relevant information, skip the fluff, and remember this:

Your plan will change.

The second I finished my business plans, my company went in a different direction. But, you adjust. The true mark of any entrepreneur is their ability to change and think on their feet. Small business owners are perfect examples.

The more you have on paper, the better direction you have. When you have a plan, stick to it. If you blow your projections out the of water, go with it. If your product hits the market three months late, simply focus on selling it.

Your business plan is there to guide you when you don’t see a path. It’s there to remind you why you’re doing what you’re doing. And it’s there to serve as a piece of evidence to hold you accountable in pursuing your dreams.

Don’t spend time on the details. Get out there and make it happen. Start your food business, get the truck up and running, and land your first catering client.

You have a plan now.   Download your template below to get started! Let’s go!

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How to make a food truck business plan.

Starting a food truck business can be a great way to turn your passion for food into a profitable venture. However, like any business, it requires careful planning and preparation to ensure success. A well-written business plan can help you secure funding, attract customers, and stay on track as you grow your business. In this blog post, we’ll cover everything you need to know to create a comprehensive food truck business plan that will set you up for success.

Food Truck Business Plan Steps:

1. define your concept and target market.

The first step in creating a food truck business plan is to define your concept and target market. What kind of food will you serve? Who are your customers? What sets your food truck apart from others in the market?

Think about the types of food that you love to cook and the types of customers who will buy it. Do you have a specialty dish that sets you apart from other food trucks? Are you passionate about using local, organic ingredients? Do you always show up on time no matter what? Do you offer a family-friendly experience? Any of these differentiators can help you define your concept and identify your target customers. In order for your business to succeed, you have to do something different or better than any of your competitors.

Once you have a clear understanding of your concept and target market, you can begin market research to test your idea.

2. Conduct food truck market research

Market research is a crucial step in creating your food truck business plan. You need to understand your competition, the demand for your food, and the local regulations that apply to food trucks in your area.

Start online. There are websites like IBISWorld that specialize in providing general data and trends from a range of industries including food trucks and restaurants. Once you have a grasp on food service and food trucks generally, you can get into the local research.

Next research the food truck scene in your area. How many food trucks are there? What are they serving? What are their strengths and weaknesses? Use this information to determine where you fit in the market and what you need to do to stand out from the crowd.

Try c onducting a survey of potential customers to gauge demand for your food. Ask questions about their eating habits, food preferences, and whether they would be interested in visiting a food truck like yours. This information can help you refine your concept and target market, and it will also be useful when you start reaching out to investors and lenders.

Finally, research the local regulations that apply to food trucks in your area. These regulations will vary depending on where you are located, so it’s important to understand what you need to do to comply with local laws and regulations.

3. Create a food truck menu and pricing strategy

Once you have a clear understanding of your concept, target market, and competition, it’s time to create a menu and pricing strategy. Your menu should be reflective of your concept and target market, and it should also be scalable and flexible as your business grows.

Think about the types of food that you want to serve, and how you can make your food unique and appealing to your target market. Will you offer a limited menu or a more extensive menu? How will you source your ingredients? What will your pricing strategy be?

To maximize profitability, start with a limited menu of only 4 – 8 items. Ideally, menu items should all have some crossover ingredients that allow you to buy in bulk discount and streamline workflow in the kitchen. If you’re worried that a limited menu will bore repeat customers, consider offering a rotating menu item. Not only will a rotating item keep the menu fresh, it will allow you to experiment, test what sells best, and capitalize on cost-effective, seasonal ingredients. And if a rotating menu item sells well? You may want to consider swapping it out for one of your permanent menu items.

Your pricing strategy is another important consideration, as it will have a direct impact on your profitability. You want to price your menu items competitively, while still making a profit. Use your market research to help you determine what customers are willing to pay for your food. And remember, while you may want to simplify pricing in your business plan, the reality is that your pricing should constantly change to optimize profit based on the location, catering or event you’re attending. 

4. Develop a marketing plan

A marketing plan is essential to the success of your food truck business. Your marketing plan should include mission statement and a variety of tactics to reach your target market, build your brand, and attract customers.

A mission statement is a concise statement explaining your company’s reason for existence. Stay away from generic reasons like “to serve food”. Instead, look beyond the actual product you’re offering to instead address the positive change you want to see. The best mission statements communicate the company’s big picture goal as an action that will resonate with both customers and employees on an emotional level.

You will also need to provide some concrete, actionable marketing tactics in your business plan. Once you’ve identified your customers, how will you attract them? Some marketing tactics that you may want to include in your plan are:

  • Food Truck Wrap : Get a custom, full vinyl wrap installed on the outside of your food truck to build brand recognition and attract customers.
  • Menu Board: Invest in a magnetic menu board that gives you flexibility to add and subtract menu items, change prices, light it up, and more in seconds.
  • Business Profiles with Reviews: Allow people to discover and review your business with a Google and Yelp business profiles.
  • Website: Establish a virtual home on the internet by registering for a domain and building a website using templates on BentoBox , Squarespace , Wix , WordPress or Shopify .
  • Social media marketing: Use social media platforms like Facebook , Instagram , TikTok and Twitter to reach your target market and promote your business.
  • Content marketing: Create blog posts, videos, and other types of content that showcase your food and your brand.
  • Email marketing: Build an email list of customers and potential customers through Constant Contact , Hubspot , Mailchimp or SendinBlue to keep them informed about your food truck and any special events or promotions.
  • Networking: Attend food truck events , food festivals, and other industry events to network with other food truck owners and build relationships with potential customers.
  • Referral marketing: Encourage your customers to refer friends and family to your food truck, and offer incentives for those who bring new business to your truck.

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5. Outline your operational plan

Your operational plan will detail the day-to-day operations of your food truck, including your hours of operation, staffing requirements, and processes for food preparation and service.

There are a variety of creative ways to generate revenue streams with your food truck or concession trailer. Some revenue streams work better together than others, so be sure to explore all of the options and be realistic about which you can tackle first.

Once you decide how your food truck will generate revenue, create a schedule for your food truck. Make sure to include the hours that you will be open for business and the types of events or locations you plan to serve at.

Next, think about the staffing requirements for your food truck. Will you be the only person working on the truck, or will you need to hire additional employees? What will their roles be, and what will their responsibilities be?

Finally, create a plan for food preparation and service. This should include details on how you will prepare your food, how you will keep it at the proper temperature, and how you will serve it to customers. Make sure to comply with all local health and safety regulations to ensure the safety of your customers and your business.

If you’re planning some non-food preparation revenue streams, make sure to include the start up and ongoing operational needs for those separate revenue streams as well.

6. Financial projections

Your food truck business plan should include a section on financial projections, including a start-up budget, operating expenses, and projected revenue.

Your start-up budget should include all of the costs associated with launching your food truck, including the cost of the truck, equipment, supplies, and marketing expenses. Make sure to consider the comparative cost of a new vs used food truck or food trailer. Whether you’re considering a used or a new food truck, you’ll want to reach out to some food truck builders for build or repair estimates to get your food truck or trailer on the road While a new custom food truck will be more expensive initially, it will likely have much lower ongoing repair expenses. Reach out to Firefly for your custom food truck quote to use in your financial projections. And if you’re considering a used truck, Firefly can give a ballpark repair estimate before you buy to factor into your budget.

Your operating expenses should include your ongoing expenses, such as food truck repairs , insurance , commissary fees, food, supplies, labor, and marketing expenses. Make sure to factor in any seasonal fluctuations in demand for your food, as well as any costs associated with expanding your business in the future.

Firefly has provided rough estimates for both start up and ongoing expenses in our Complete Guide to Starting a Food Truck Business .

Finally, create projected revenue statements that show your expected revenue over the next three to five years. This will give you a clear picture of how much money you need to generate to reach your financial goals, and it will also help you determine the feasibility of your food truck business.

6. Secure food truck financing

Finally, you will need to secure financing to launch your food truck business. This may include a combination of personal savings, grants, loans, leasing, and/or investment from friends and family.

Before you start reaching out to potential investors  or lenders, make sure that you have a solid business plan in place. This will give you the best chance of securing the financing that you need to launch and grow your business.

Also, you may want to consult with a food truck builder. Food truck builders often have recommendations for the best financing options available for food trucks and food trailers.

Need A food truck LOAN?

How will you pay for your new food truck or food trailer? Financing keeps more cash in your pocket now while you’re getting your new mobile business up and running. Lease a food trailer or get a food truck loan through one of our trusted financing partners.

7. Review your food truck business plan

Once you’ve gathered all this information, review the information in the first six steps to make sure it all makes sense together. Your goal is to create a cohesive and persuasive argument about why you food truck is a solid investment. It should also be a living document that helps your business succeed and grow over time.

A comprehensive food truck business plan is essential to the success of your food truck business. By following these steps, you can create a plan that will help you secure funding, attract customers, and stay on track as you grow your business. Don’t be afraid to seek out the help of a business mentor or professional to ensure that your plan is well-written and accurate. Good luck with your food truck journey!

_________________________________________________________________________________________________________________

Did this guide to making a food truck business plan help you? Get a free business consultation, custom quote and financing options for your business by contacting Firefly today . We look forward to helping your business get on the road to success.

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About firefly.

Firefly manufactures the world’s best custom food trucks, concession trailers, and experiential marketing vehicles. 

Located in Los Angeles, California, Firefly is your one-stop shop to design, build, wrap, and repair your mobile business. And a s a licensed dealer and trailer manufacturer, we build all of our trailers from the ground up here in the USA.

Our mission is to help businesses of all sizes bring their passion to customers and communities through eye-catching, self-contained, and mobile point-of-sale equipment.

At Firefly, every food truck or food trailer we build is the best one we’ve ever made.

Check out our 5-star reviews on Google and Yelp.

And follow our social media channels for the latest project photos and Firefly updates.

Firefly, LLC, Food Truck Builders, Santa Clarita, CA

We’re looking forward to getting your custom food truck, concession trailer or experiential marketing vehicle on the road!  Call now to discuss how to make your project reality.

(323) 524-0078

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Examples

Food Truck Business Plan

food trailer business plan sample

Planning to start your own food truck business? Well, you need to have a business plan first. Although it is not a requirement in starting a business, having a business plan serves as a blueprint and itemizes the processes you will be doing before you start a business.

  • 25+ Free Business Plan Examples
  • 18+ Examples of Simple Business Plans

To help you create your own food truck business plan, we have provided some examples (in PDF) that you can use when you will be creating your own business plan. You may also see  importance of business plans .

Basic Food Truck Business Plan Example

Basic Food Truck Business Plan Example

Size: 51 KB

Simple Food Truck Business Plan Example

Simple Food Truck Business Plan Example

Size: 71 KB

Editable Food Truck Business Plan Example

Editable Food Truck Business Plan Example

Size: 110 KB

Essential Components of a Food Truck Business Plan

1. company profile.

Every business plan, or any type of business plan always starts off with a company profile or company background. The company profile acts as a summary of the entire business plan, but important details are also being discussed in the said section. Among the contents of the company profile includes the products or services in which the company is selling, the company’s vision and mission, organizational structure, and marketing/financial strategies. You may also see  self-catering business plan examples

All of the mentioned contents are not discussed thoroughly in the company profile, as they will be further discussed in the succeeding section of the business plan.

Since the business plan is not meant for company use only, it is always suggested that information written in the company profile should be concise to detailed (despite being a summary) so that the readers will have a clear understanding of the company and its products before they start reading the rest of the business plan. You may also see business plan guidelines examples .

2. Marketing Structure

The marketing structure (or otherwise called as the marketing plan) is one of the most important sections of a business plan. The marketing structure thoroughly discusses the company’s products and services as well as marketing strategies to help the company gain an advantage against competitors. The marketing structure also identifies marketing strategies to help the company achieve long-term sustainability. You may also like business operational plan examples .

As previously mentioned, the marketing structure discusses the company’s products in detail. But if the company sells hundreds of products, then there is no need to discuss all of the products in the business plan. It will take up too much space which might cause the reader to avoid reading the remaining contents of the business plan. In this case, if the company sells a large variety of products, then it is highly suggested that important details of the product will be listed instead of writing down each and every product specification. Some of the important product details include the name of the product, product number, available colors, price, and manufacturing date. You may also check out hotel business plan examples .

Take note that listing down the products is not enough as you should also explain how each product will be beneficial to your customers and clients. Products are being manufactured because they always provide benefit, and they are not manufactured just for the sake of it. Take for example for a food truck business. There is a need for food truck businesses so that people don’t have to go far just to eat affordable and delicious food. For food trucks, they go to the customers instead of the other way around. You might be interested in market analysis business plan examples .

Marketing structure also includes the marketing strategies being implemented by the company to achieve high revenue and long-term sustainability. There are numerous marketing strategies that companies deploy for their respective products or services, but the strategies they use always align to the products they are selling (for example, a person who underwent numerous plastic surgeries cannot be used as an actor for a natural skin care ad). You may also like business plan outline with examples .

Marketing strategies are based on established marketing theories. They have proven to be very effective and are still being used by companies around the world today. But when technology suddenly moved at a very fast pace during the dawn of the 21st century, new marketing strategies also were introduced. Some of these marketing strategies specifically include social media.

The great thing about social media is that most of these platforms are free to use, and have also proven to be much more effective than their traditional marketing counterparts such as posters, flyers, brochures, and billboards. But did you know that these traditional marketing materials can now be created using graphic design software such as Adobe Photoshop, Illustrator, and Corel? And you won’t have to spend a single dollar in printing and distribution as you can insert the designs in your online profile. You may also check out implementation plan examples .

3. Financial Structure

Aside from the marketing structure, a well-written and well-researched business plan should also comprise another important section—a financial structure. Since you are still creating a business plan, most likely that you have not even began spending any amount for your business yet. This is completely understandable as you will still be creating forecasts on how the business will be earning once the operations go underway. You may also see advertising and marketing business plan examples .

The financial structure is composed mainly of financial forecasts. These types of forecasts include details on your initial investment (raw materials to purchase, business requirement and legal fees to settle), working capital, and yearly revenue/income projections for the next five years. You may also like company plan examples .

Financial forecasts are very important to a business plan because it gives a map on how the company will earn in the next few years. Additionally, business plans are also presented to investors so that they can give out necessary investment for your business. Of course, they will still decide if your product is worth investing in, since they also want to earn from your business through the interest fees you will be paying back to them once they have fully recovered the amount that they initially invested. Even if you have a large and sizable initial capital, you will still need investors in case there are additional costs that you won’t be expecting. You may also check out advertising plan examples .

The financial structure also includes the revenue and income projections for the next five years. You may be asking, “Why five years?” The five-year time span is usually where start-up businesses recover the full amount of their initial investment. Although some companies, especially large corporations, take longer than five years to break even, five years is usually the benchmark if the business can actually earn in the long run. When making the five-year financial forecast, you should consider inflation as well as customer preferences.

For example, the prices of raw goods that you will be listing down in the forecast (specifically in the income statement) will certainly be different in the succeeding years. Your investors will certainly be looking at how the forecast is being analyzed, so make a forecast or projection that considers and analyzes all options, as well as not being too optimistic nor pessimistic. You might be interested in annual plan examples .

The financial structure is one of the hardest sections to create in an business plan, so make sure that the management team consists of a financial specialist (preferably a CPA or an individual who has long-term experience in financial services) to create the financial structure. If your management team does not comprise any specialist, you can always hire a third-party CPA to do the work. Just make sure you discuss with the third party on the details you want to incorporate in the forecast or projection. You may also see implementation plan examples .

4. Socioeconomic Structure

The socioeconomic structure involves social and environmental aspects of the business. Usually, the socioeconomic structure discusses how the business impacts the community and natural environment in particular. The business obviously collects resources from the natural environmental, and it is only understandable that the resources should be returned to its natural state. Additionally, the business also has the responsibility to provide not only jobs for the community but also makes sure the individuals in the community do not get displaced or do not suffer any negative effects from the business’s operations. You may also like quality plan examples .

Socioeconomic structure is also called corporate social responsibility (CSR). Every business organization, no matter how large or how small, has a responsibility to its stakeholders (most specifically the community and the environment). That is the reason why these companies should give back especially if they are attaining revenues from their operations. You may also see management plan examples .

When you are creating a business plan, it is not yet necessary to provide details on how you are going to give back to the community. You just need to give a short background on the activities you will eventually be doing. It is not only investors who will be reading your business plan, as various social welfare groups or non-government organizations might also get a copy of your plan. You may also see  coffee catering business plan

New Food Truck Business Plan Example

New Food Truck Business Plan Example

Size: 177 KB

Printable Food Truck Business Plan Example

Printable Food Truck Business Plan Example

Size: 264 KB

Customizable Food Truck Business Plan Example

Customizable Food Truck Business Plan Example

Size: 75 KB

Food Ideas for Your Food Truck Business

Listed below are some food ideas you want to try out for your food truck business. Even if you already have a menu planned, you can still add some of the food items listed below to increase variety.

1. Shawarma

Shawarma is one of the most popular wrapped foods in the world. Shawarma consists of chopped beef or chicken, mixed with a variety of vegetables and sauces which are then wrapped inside a pita bread or toasted dough. You can always mix it up by using different combinations of meat and vegetables as well as adding new ingredients such as pork, potatoes, bell peppers, olives, etc. You may also see desert catering business plans .

2. Ice Cream

Everyone’s favorite dessert also makes this list. Whether the temperature is scorching hot or freezing cold, ice cream is still being sold by the millions every day. Ice cream is quite easy to make as long as you have the right equipment. You can sell different flavors depending on the availability of ingredients, but you can always start with the most basic flavors (i.e., vanilla, chocolate, strawberry, etc.) then increase the variety once you get more customers. You might be interested in daily plan examples .

3. Grilled food

One great way to entice passersby to buy your food is to let them indulge in the smell of grilled food. You can either grill pork, chicken, beef, seafood, or even vegetables (onions, corn, bell peppers, etc.). No matter what meat you are going to grill, it will certainly become a hit with your customers. You may also check out sales plan examples .

Grilled food is another favorite that is not only served as snacks but served as entrees and full course meals as well. If you want to maximize the grilled food experience for your customers, serve them together with mashed potatoes or with grilled/steamed vegetables. And don’t forget the drinks!

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Minimal Food Truck Business Plan Example

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Template for Food Truck Business Plan Example

Template for Food Truck Business Plan Example

4. Fried Chicken

Fried chicken is another staple in the food truck business industry. According to research, 8 out of 10 food trucks or food stalls sell fried chicken. This is testament to people wanting to eat fried chicken for the rest of their lives. Similar to grilled food, you can serve fried chicken as a light snack or full course meal. It is highly suggested that you go for the full course meal route as chicken is always meant to be consumed with hearty (but unfortunately fatty) side dishes such as mashed potatoes, buttered vegetables, and gravy. Remember, fried chicken is never complete without gravy (unless you’re Japanese or Asian where you prefer fried chicken to be complemented with mayonnaise or soy sauce). You may also see  consulting business plan.

Your food truck business does not need to be a cholesterol-filled affair with your customers. Go for a healthier alternative by selling delicious salads. These colorful and flavorful dishes are very appetizing and they can be a great substitute for a meat-based dishes. If you thought salads are only limited to lettuce, tomato, onions, vinaigrette, and Caesar dressing, think again. There are hundreds of vegetable, fruit, and dressing combinations you can use for your salads. You may also see company plan examples .

6. Pastries

Selling pastries is another option you should consider for your food truck business. The great thing about pastries is that you can sell a number of variations, and not just being limited to one form of pastry. There are numerous options, such as cakes, cookies, puff pastries, tarts, and frozen desserts, just to name a few. Since you will be selling a variety of desserts, you may want to partner with different sellers so that you don’t only increase the variety of pastries you are selling but also increase revenues. You may also like implementation plan examples .

We hope you found this article to be informative as you will be creating your own food truck business plan.

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BBQ Food Truck Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Food Industry » Food Truck » Business Plan

BBQ Food Truck Business

Are you about starting a BBQ food truck? If YES, here is a complete sample BBQ food truck business plan template & feasibility report you can use for FREE .

If you live in the United States of America, Canada, Australia and in Europe, you would have come by food trucks. As a matter of fact, U.S. and Canadian cities including Toronto, Montreal, Hamilton, Vancouver, Washington, D.C., New York, Austin, Houston, Los Angeles, San Francisco, Seattle, St. Louis, Calgary, Portland and Tampa are key places where the food truck business thrives the most.

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Simply put, a food truck is a large truck that is equipped to cook and sell food, ice cream and snacks. It is common to see food trucks engage in the sale of French fries, sandwiches, hamburgers etc.

The BBQ food truck business concept is gaining more grounds in the united states in recent years. BBQ food trucks are known to sell beef, chicken, turkey, bacon, pork, fish, corn et al. Little wonder food trucks, and other portable food kiosks and carts, are on the front line of the street food industry and they serve an estimated 2.5 billion people daily.

A Sample BBQ Food Truck Business Plan Template

1. industry overview.

BBQ food truck business is part of the food truck business and businesses in this industry are designed to service areas where it might be difficult to quickly construct the conventional restaurant such as carnival sites, construction sites, sporting event centers, campgrounds, beaches et al.

Food trucks also take advantage of places like campuses, office complexes, military bases, mechanical village, industrial parks, farmer’s markets, cinemas, and religious centers to sell their foods, snacks and drinks.

Barbecued food/meat is consumed in all parts of the world and those that are in the business of making barbecue are known to generate sales year in year out if the business is well – managed. As a matter of fact, economic downturn hardly affects the consumption of barbecued foods.

For the last seven years; from 2008 to 2015, the truck food industry has experienced consistent growth. Despite the fact that the food truck business may not be the new in the food service and restaurant industry, but it is still growing in leaps and in bounds and there is still more room for growth within the industry.

Despite the introduction of some unfavorable laws and regulations by many cities across the United States and Canada, the food truck business is still flourishing. The annual food truck revenue in the United States is about $1,200,000,000 and the Industry revenue increased by 12.4% over the past five years.

The total number of food trucks in U.S. is put at 4,130. The average revenue generated per food truck in the United States is about $290,556 and the average spending per order at a food truck is $12.40. The average amount required to own a food truck is about $85,000.

In the United States, Canada, Australia and even Europe, the percentage of sales generated by food trucks based on market segments are; Street locations or street corners accounts for 55%, construction work sites and industrial sites accounts for 15%, shopping malls accounts for 12% and other locations, venues and event centers accounts for 18%.

Food trucks have been around for years, they are popular when it comes to serving construction sites, camp grounds, factories, and other blue-collar work locations. The industry is meeting a need in the society; people who don’t have the time to search for restaurants or travel a distance to eat in a restaurant find it time saving and cheaper to patronize food trucks.

Food trucks are not only patronized for their affordability but also because it saves time and it brings back memories; the business has been around as far back as 1800s.

In the early days of the food truck business, it is common to see food trucks serve foods like dried beans, greasy cloth-wrapped bacon, cornmeal, salt pork, beef, smoked fish, and other food that are easy to preserve. They also serve coffee and tea.

Recently, there has been appreciable increase in the number of food truck business owners in the United States. This increase can be attributed to creativity, the change in lifestyle of the average American and of course post – recession and economic factors.

As a matter of fact, the popularity of food trucks lead to the formation of associations that protect and support the interest of the industry. Associations such as The Philadelphia Mobile Food Association and Off the Grid Food Organization et al.

Conventional restaurant owners are venturing into the food truck business because it is easier for them to attract sales when they are mobile as against being positioned in one location. For example, a food truck can visit more than two event venues in a day to sell their foods and drinks.

If you are contemplating starting your own BBQ food truck business in the United States, you should ensure that you carry out a thorough market survey. If you get some key factors wrong before starting your own BBQ food truck business, then you are likely going to struggle to stay afloat.

The BBQ food truck business is indeed a profitable line of business and it is open for any aspiring entrepreneur to come in and establish his or her business; you can choose to start on a small scale servicing a community or you can choose to start on a large scale with several BBQ food trucks in key cities all around the United States of America.

2. Executive Summary

Kingston Jones® BBQ Food Truck, LLC is a licensed food truck business that will be based in Atlanta – Georgia, USA. We are a unique BBQ food truck brand simply because we do not just sell assorted barbecued food, but we will also engage in the sale of our franchise and also offer training and consultancy services in line with our line of business.

Kingston Jones® BBQ Food Truck, LLC is founded by an awarding winning food nutritionist and business mogul – Mr. Kingston Jones who has a B.Sc. in Food Science Technology and a Master’s Degree in Business Administration (MBA). He has a robust experience in the food and drinks line of business having worked both in the public and private sector prior to starting Kingston Jones® BBQ Food Truck, LLC.

Because of our corporate business goal of becoming one of the leading BBQ food truck companies in the United States of America, we are willing to go the extra mile to invest in some of the finest professionals we can find and also, we have set plans in place to acquire the best mobile food trucks, barbecued utensils and accessories.

Our mobile food trucks will be customized to fit into the kind of idea we have of how a top – rated BBQ food truck should look like. When it comes to hygiene, we have put plans, process and structures in place that will ensure that we are always at the top of our game.

We have been able to secure permits from all relevant departments in the state of Georgia. Kingston Jones® BBQ Food Truck, LLC is set to redefine how BBQ food truck business should be run, not just in Atlanta – Georgia, but also in the whole of the United States of America.

This is why we have put plans in place for continuous training of all our staff. It is a known fact that the demand for barbecued food is not going to plummet any time soon, which is why we have put plans in place to continue to explore all available markets around the cities where our mobile BBQ food trucks will transverse.

3. Our Products and Services

At Kingston Jones® BBQ Food Truck, LLC we deal in assorted barbecued foods, we are an establishment that primarily prepare, serve/sell barbecued foods, as well as drinks and water. As part our strategy to create multiple sources of income in line with our core business concept, we will run consultancy service and trainings.

Our intention of starting Kingston Jones® BBQ Food Truck, LLC is to make profits from the industry and we will do all that is permitted by the law in the US to achieve our aim and ambition. Here are some of our products and services;

  • Selling barbecued beef, fish, bacon, pork, chicken, turkey or corn et al, coffee and other drinks.
  • Training, Advisory and Consultancy Services
  • Selling Franchise

4. Our Mission and Vision Statement

  • To be amongst the top 5 leading BBQ food truck companies in the United States of America before our 10 th year anniversary.
  • Our mission is to build a mobile BBQ food truck business that will meet the needs of all our customers in the regions where we our trucks will cover and to sell franchise all across the United States of America.

Our Business Structure

As part of our plan to build a top – flight BBQ food truck business in Atlanta – Georgia, we have perfected plans to get it right from the onset which is why we are going the extra mile to ensure that we have competent employees to occupy all the available positions in our company.

We will ensure that we only hire people that are qualified, honest, hardworking, customer centric and are ready to work to help us build a prosperous business that will benefit all our stakeholders. As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more depending on how fast we meet our set target.

The picture of the kind of BBQ food truck business we intend building and the goals we want to achieve is what informed the amount we are ready to pay for the best hands available in the food truck industry as long as they are willing to work with us to achieve our business goals and objectives. Below is the business structure that we will build for Kingston Jones® BBQ Food Truck, LLC;

  • Chief Executive Officer
  • Sales and Marketing Officer
  • Accountants/Cashiers
  • Truck Driver

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (Owner):

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Responsible for overseeing the smooth running of the BBQ food truck business
  • Part of the team that determines the quantity of barbecued foods that are to be produced and sold
  • Maps out strategy that will lead to efficiency amongst workers in the organization
  • Responsible for training, evaluation and assessment of workers
  • Ensures smooth operation of equipment by calling for repairs as at when due.
  • Ensures that the BBQ food truck meets the expected safety and health standard at all times
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Carries out induction for new team members
  • Responsible for training, evaluation and assessment of employees

Sales and Marketing Manager

  • Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding increase sales
  • Represents the company in strategic meetings
  • Helps to increase sales and growth for the company

Accountant/Cashier

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions
  • Responsible for financial forecasting and risks analysis
  • Performs cash management, general ledger accounting, and financial reporting
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for the organization
  • Serves as internal auditor for the organization

Truck Drivers:

  • Drives the BBQ food truck
  • Assists in loading and off – loading BBQ utensils and accessories, supplies and serving wares et al
  • Runs errand for the organization
  • Handle any other duty as assigned by the sales and marketing executive and manager

Sales Officers/Attendants

  • Responsible for preparing and selling barbecued beef, fish, bacon, pork, chicken, turkey or corn et al, coffee and other drinks
  • Handles customers inquiries
  • Assesses customers’ needs and preferences and make recommendations
  • Serves customers in a friendly and helpful manner
  • Demonstrates a thorough knowledge of menus and promotions
  • Handles any other duty as assigned by the manager
  • Responsible for cleaning the BBQ food truck at all times
  • Responsible for washing serving wares and utensils used in the BBQ food truck
  • Ensures that toiletries and supplies don’t run out of stock
  • Any other duty as assigned by the manager

6. SWOT Analysis

Because of our drive for excellence when it comes to running a standard BBQ food truck business, we were able to engage some of the finest business consultants in Atlanta – Georgia to look through our business concept and together we were able to critically examine the prospect of the business and to access ourselves to be sure we have what it takes to run a standard BBQ food truck company that can compete favorably in the BBQ food production and food truck industry.

In view of that, we were able to take stock of our strengths, our weakness, our opportunities and also the threats that we are likely going to be exposed to in Atlanta – Georgia and even in the United States of America as a whole. Here is a of what we got from the SWOT Analysis conducted for Kingston Jones® BBQ Food Truck, LLC;

Our strength lies in the fact that we have a wide range of barbecued foods and drinks (barbecued beef, fish, bacon, pork, chicken, turkey or corn et al, coffee and other drinks) that can meet the needs of a wide range of customers. We have state of the art BBQ food trucks and utensils and accessories that has positioned us to meet customer demands even if the demand tripled overnight or if we have an emergency need.

Another factor that counts to our advantage is the background of our Chief Executive Office; he has a robust experience in the industry and also a pretty good academic qualification to match the experience which has placed him amongst the top – flight professionals in the United States of America.

We are not ignoring the fact that offering consultancy services and running a standard and accredited training center is definitely going to count as a positive for us.

The fact that we are setting up a BBQ food truck business in a city with other BBQ food trucks and of course BBQ restaurants and joints might likely pose a challenge for us in breaking into the already saturated market in Atlanta – Georgia.

In essence our chosen location might be our weakness. But nevertheless, we have plans to launch out with a big bang. We know with that, we will be able to create a positive impression and build on already gathered momentum.

  • Opportunities:

The opportunities available to us are unlimited. Loads of people consume barbequed foods on a daily basis and all what we are going to do to push our products to them is already perfected. There are also loads of people who would want to learn how to prepare barbecued foods and they will readily find our government approved training center ideal for them to fulfill that goal.

The threat that is likely going to confront us is the fact that we are competing with already established BQ food truck companies and restaurants in Atlanta – Georgia and also there are other entrepreneurs who are likely going to launch similar businesses within the location of our business.

Of course, they will compete with us in winning over the available market. Another threat that we are likely going to face is unfavorable government policies and economic downturn.

7. MARKET ANALYSIS

  • Market Trends

The BBQ and Outdoor Cooking Stores industry has regenerated over the last five years by rising growth in per capita disposable income, which has revived discretionary purchase. In the coming years, these trends are set to continue, keeping demand for industry products and services soaring higher.

In recent time, BBQ restaurants have begun to incorporate a larger variety of barbecue choices and alcoholic and non – alcoholic drinks as part of their product offerings. The concept brings the taste of fancy BBQ food to a dressed-down setting.

So also, it is now common to find BBQ restaurant owners and chefs take the opposite approach and use wine bars as an opportunity for expansion. Lastly, just like any other related business, the ability to conduct thorough market survey and feasibility studies before launching this type of business will go a long way to determine the success of the business.

Little wonder it is common to find aspiring entrepreneurs or investors who want to start a BBQ food truck hiring the services of business consultants to help them conduct thorough market survey and feasibility studies before launching their business.

One thing is certain, if your BBQ restaurant and store is well positioned in an environment with the right demographic composition, then you won’t struggle much to breakeven.

8. Our Target Market

When it comes to barbecued food, there is indeed a wide range of available customers. Our target market can’t be restricted to just a group of people, but to all those who love barbecued food and those who would want to try them out. In view of that, we have conducted our market research and we have ideas of what our target market would be expecting from us. We are in business to sell barbecued food to the following groups of people;

  • Business People
  • Military Men and Women
  • Sports Men and Women
  • Everyone who resides in our target location

Our Competitive Advantage

A close study of the food truck industry reveals that the market has become much more intensely competitive over the last five years. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry.

We are aware of the stiff competition and we are well prepared to compete favorably with other BBQ food truck companies in Atlanta – Georgia and throughout the United States. Kingston Jones® BBQ Food Truck, LLC is launching a standard BBQ food truck company that will become the preferred choice for residents of Atlanta – Georgia and every city where we intend deploying our BBQ food trucks.

Part of what is going to count as competitive advantage for Kingston Jones® BBQ Food Truck, LLC is the vast experience of our management team, we have people on board who are highly experienced and understand how to grow a business from scratch to profitability.

So also, the wide varieties of barbecued food that we produce, and of course our excellent customer service culture will definitely count as a strong strength for the business.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our objectives.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Kingston Jones® BBQ Food Truck, LLC is established with the aim of maximizing profits in the food truck industry in the United States of America and we are going to go all the way to ensure that we do all it takes to sell a wide range of barbecued foods and drinks to a wide range of customers.

Kingston Jones® BBQ Food Truck, LLC will generate income by selling the following products;

10. Sales Forecast

One thing is certain when it comes to BBQ food truck business, if your barbecued foods are well – packaged and branded and if your food truck is easily accessible, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Atlanta – Georgia and every city where our barbecued food will be sold and we are quite optimistic that we will meet our set target of generating enough income/profits from the first six months of operation and grow the business and our clientele base.

We have been able to critically examine the BBQ production and food truck industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to startups in Atlanta – Georgia.

  • First Fiscal Year: $100,000
  • Second Fiscal Year: $250,000
  • Third Fiscal Year: $750,000

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location where our BBQ food trucks will transverse. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

Before choosing a location to launch Kingston Jones® BBQ Food Truck, LLC, we conducted a thorough market survey and feasibility studies in order for us to penetrate the available market in the cities where we intend positioning our business.

We have detailed information and data that we were able to utilize to structure our business to attract the number of customers we want to attract per time and also for our products to favorably compete with other leading BBQ food truck brands in Atlanta – Georgia and the whole of the United States of America.

We hired experts who have good understanding of the BBQ food truck industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Atlanta – Georgia and throughout the United States of America.

In summary, Kingston Jones® BBQ Food Truck, LLC will adopt the following sales and marketing approach to sell our wide range of barbecued foods;

  • Introduce our BBQ food truck brand by sending introductory letters to residents, park managers and other stakeholders both in Atlanta and in other cities in the United States of America
  • Engage in roadshows in targeted communities from time to time to sell our products and promote our BBQ food truck company
  • List our business and products on yellow pages ads  (local directories)
  • Leverage on the internet and mobile apps to promote our BBQ food truck brands
  • Engage in direct marketing and sales
  • Encourage the use of Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

Despite the fact that our BBQ food truck company is a standard one, we will still go ahead to intensify publicity for all our products.

Kingston Jones® BBQ Food Truck, LLC has a long – term plan of deploying our food trucks in various locations all around the United States of America and also to sell our franchise which is why we will deliberately build our brand to be well accepted in Atlanta – Georgia before venturing out to other cities in the United States of America.

As a matter of fact, our publicity and advertising strategy is not solely for selling our products but to also effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Kingston Jones® BBQ Food Truck, LLC;

  • Place adverts on both print (community based newspapers and magazines) and electronic media platforms
  • Sponsor relevant community programs
  • Leverage on the internet and social media platforms like Instagram, Facebook, twitter, et al to promote our brand
  • Install our billboards in strategic locations all around major cities in the United States of America
  • Engage in roadshows from time to time in targeted communities
  • Distribute our fliers and handbills in target areas
  • Position our Flexi Banners at strategic positions in the location where we intend getting customers to start patronizing our products.
  • Ensure that all our staff members wear our customized clothes, and all our official cars and distribution vans are customized and well branded.

12. Our Pricing Strategy

The prices of our products will be what is obtainable in the market. In fact, we will try as much as we can to sell below the industry’s average so as to attract loads of customers.

We are aware that pricing is one of the key factors that gives leverage to a food truck business, it is normal for consumers to go to places where they can get good deals. We are aware of this trend which is why we have put structures in place that will enable us retail our products a little below the industry’s average.

We will ensure that we reduce our overhead, and we are ready to run on low profit margin for the first six months of launching the business just for the purpose of attracting clients and building our clientele base. We also have plans in place to discount our products once in a while and also to reward our loyal customers.

  • Payment Options

The payment policy adopted by Kingston Jones® BBQ Food Truck, LLC is all inclusive because we are quite aware that different customers prefer different payment options, but we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Kingston Jones® BBQ Food Truck, LLC will make available to her clients;

  • Payment with cash
  • Payment via Point of Sale Machines
  • Payment via mobile money transfer

In view of the above, we have chosen banking platforms that will enable our client make payment for products purchased without any stress on their part. Our bank account numbers will be made available on our website and promotional materials.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place for your back office and packing of your trucks, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. When it comes to starting a BBQ food truck business the major areas that you will look towards spending the bulk of your cash is in the purchase of BBQ food trucks, latest grillers and accessories.

Aside from that, you are not expected to spend much except for paying of your employees and the purchase of supplies. These are the key areas where we will spend our startup capital on;

  • The total fee for registering the Business in the United States of America – $750
  • Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $1,300
  • Marketing promotion expenses for the grand opening of Kingston Jones® BBQ Food Truck, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580
  • Cost for hiring business consultant – $2,500
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400
  • Other start-up expenses including phone and utility deposits ( $2,500 )
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
  • The cost for start-up inventory (barbecued beef, fish, bacon, pork, chicken, turkey or corn et al, coffee and other drinks and packaging materials et al) – $5,000
  • Storage hardware (bins, rack, shelves, food case) – $3,720
  • The cost for counter area equipment (counter top, sink, ice machine, etc.) – $9,500
  • Cost for grillers and utensils – $8,000
  • Cost for store equipment (cash register, security, ventilation, signage) – $3,750
  • Cost of purchase of a well – equipped mobile food truck – $20,000
  • The cost for the purchase of furniture and gadgets (Computers, Printers, TVs, Sound System et al) – $10,000.
  • The cost of launching a website – $600
  • The cost for our opening party – $5,000
  • Miscellaneous – $5,000

We would need an estimate of $300,000 to successfully set up our mobile BBQ food truck business in Atlanta – Georgia.

Generating Startup Capital for Kingston Jones® BBQ Food Truck, LLC

Kingston Jones® BBQ Food Truck, LLC is a family business that is owned and financed by Mr. Kingston Jones and his immediate family members. They do not intend to welcome any external business partners which is why he has decided to restrict the sourcing of the startup capital to 3 major sources.

These are the areas we intend generating our startup capital;

  • Generate part of the startup capital from personal savings and sell of stocks
  • Source for soft loans from family members and friends
  • Apply for loan from my Bank

N.B: We have been able to generate about $100,000 ( Personal savings $80,000 and soft loan from family members $20,000 ) and we are at the final stages of obtaining a loan facility of $200,000 from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business, then it won’t be too long before the business close shop.

One of our major goals of starting Kingston Jones® BBQ Food Truck, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our barbecued foods and drinks a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Kingston Jones® BBQ Food Truck, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the needed grillers and barbecue making utensils: Completed
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party planning: In Progress
  • Establishing business relationship with vendors: In Progress
  • Purchase of mobile food truck: Completed

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Business leads in Moscow Oblast by area

  • Business Leads in Balashikha (950)
  • Business Leads in Mytishchi (707)
  • Business Leads in Odintsovo (566)
  • Business Leads in Podolsk (547)
  • Business Leads in Lyubertsy (537)
  • Business Leads in Sergiyev Posad (535)
  • Business Leads in Korolyov (521)
  • Business Leads in Kolomna (499)
  • Business Leads in Pushkino (479)
  • Business Leads in Serpukhov (459)
  • Business Leads in Khimki (459)
  • Business Leads in Orekhovo-Zuyevo (434)
  • Business Leads in Noginsk-9 (431)
  • Business Leads in Elektrostal’ (413)
  • Business Leads in Shchelkovo (395)
  • Business Leads in Ramenskoye (100)
  • Business Leads in Korolev (36)
  • Business Leads in Noginsk (28)
  • Business Leads in Vidnoye (17)
  • Business Leads in Voskresensk (15)
  • Business Leads in Dolgoprudnyy (14)
  • Business Leads in Krasnogorsk (11)
  • Business Leads in Reutov (10)
  • Business Leads in Domodedovo (8)
  • Business Leads in Kastanayevo (7)
  • Business Leads in Kotel’niki (3)
  • Business Leads in Stupino (2)
  • Business Leads in Istra (1)
  • Business Leads in Zheleznodorozhnyy (1)

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  • Party stores Leads in Moscow Oblast
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  • Paper distributors Leads in Moscow Oblast
  • Disposable tableware suppliers Leads in Moscow Oblast
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  • Plant nurseries Leads in Moscow Oblast
  • Business Networking Companies Leads in Moscow Oblast
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  • Auto Accessories Wholesalers Leads in Moscow Oblast
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  • Chemical industries Leads in Moscow Oblast
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  • Fruit and vegetable stores Leads in Moscow Oblast
  • Molding suppliers Leads in Moscow Oblast
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  • Refrigerator repair services Leads in Moscow Oblast
  • Food deliveries Leads in Moscow Oblast
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  • Birth centers Leads in Moscow Oblast
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  • Dermatologists Leads in Moscow Oblast
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  • Community health centres Leads in Moscow Oblast
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  • Graduate schools Leads in Moscow Oblast
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  • Kennels Leads in Moscow Oblast
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  • Cake decorating equipment shops Leads in Moscow Oblast
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  • Wholesale bakeries Leads in Moscow Oblast
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  • Newspaper publishers Leads in Moscow Oblast
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  • Libraries Leads in Moscow Oblast
  • Taekwondo Coaching Centers Leads in Moscow Oblast
  • Yoga instructors Leads in Moscow Oblast
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  • French restaurants Leads in Moscow Oblast
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  • Garbage dump services Leads in Moscow Oblast
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  • Piano tuning services Leads in Moscow Oblast
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  • Digital printing services Leads in Moscow Oblast
  • Private investigators Leads in Moscow Oblast
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  • Boot camps Leads in Moscow Oblast
  • Boxing Coaching Centers Leads in Moscow Oblast
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  • Basketball courts Leads in Moscow Oblast
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  • BPO Companies Leads in Moscow Oblast
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  • Bar restaurant furniture stores Leads in Moscow Oblast
  • Electronic parts suppliers Leads in Moscow Oblast
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  • Farms Leads in Moscow Oblast
  • Plus Size Clothing Stores Leads in Moscow Oblast
  • Baby clothing stores Leads in Moscow Oblast
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  • Dress stores Leads in Moscow Oblast
  • Custom t-shirt stores Leads in Moscow Oblast
  • Fashion designers Leads in Moscow Oblast
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  • Maternity stores Leads in Moscow Oblast
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  • Clothing alteration services Leads in Moscow Oblast
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  • Lingerie stores Leads in Moscow Oblast
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  • Importers Leads in Moscow Oblast
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  • Private educational institutions Leads in Moscow Oblast
  • Investment banks Leads in Moscow Oblast
  • Banking and finances Leads in Moscow Oblast
  • Certified public accountants Leads in Moscow Oblast
  • Video stores Leads in Moscow Oblast
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  • Music stores Leads in Moscow Oblast
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  • Banner stores Leads in Moscow Oblast
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  • American restaurants Leads in Moscow Oblast
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  • Grills Leads in Moscow Oblast
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  • Laser hair removal services Leads in Moscow Oblast
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  • Coffee wholesalers Leads in Moscow Oblast
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  • European restaurants Leads in Moscow Oblast
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  • Medical offices Leads in Moscow Oblast
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  • Radiologists Leads in Moscow Oblast
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  • Floor refinishing services Leads in Moscow Oblast
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  • Awning suppliers Leads in Moscow Oblast
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  • Telephone Marketing Agencies Leads in Moscow Oblast
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  • County courts Leads in Moscow Oblast
  • Model design companies Leads in Moscow Oblast
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  • Musical clubs Leads in Moscow Oblast
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  • Cabinet stores Leads in Moscow Oblast
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  • Interior fitting contractors Leads in Moscow Oblast
  • Caterings Leads in Moscow Oblast
  • Mammography services Leads in Moscow Oblast
  • Stone suppliers Leads in Moscow Oblast
  • Equipment Importers Leads in Moscow Oblast
  • Townhouse complexes Leads in Moscow Oblast
  • Computer software stores Leads in Moscow Oblast
  • Electronics Engineers Leads in Moscow Oblast
  • Childminders Leads in Moscow Oblast
  • War memorials Leads in Moscow Oblast
  • Outdoor sports stores Leads in Moscow Oblast
  • Scenic spots Leads in Moscow Oblast
  • Pancake restaurants Leads in Moscow Oblast
  • Yacht clubs Leads in Moscow Oblast
  • Hiking areas Leads in Moscow Oblast
  • Health insurance agencies Leads in Moscow Oblast
  • Occupational health services Leads in Moscow Oblast
  • Waxing hair removal services Leads in Moscow Oblast
  • Preparatory schools Leads in Moscow Oblast
  • Glass industries Leads in Moscow Oblast
  • Wholesale Food Stores Leads in Moscow Oblast
  • Ice cream equipment suppliers Leads in Moscow Oblast
  • Hose suppliers Leads in Moscow Oblast
  • Silk plant shops Leads in Moscow Oblast
  • Brewing supply stores Leads in Moscow Oblast
  • Artificial plant suppliers Leads in Moscow Oblast
  • Playground equipment suppliers Leads in Moscow Oblast
  • Glassware wholesalers Leads in Moscow Oblast
  • Fastener suppliers Leads in Moscow Oblast
  • Clothing wholesalers Leads in Moscow Oblast
  • Produce wholesalers Leads in Moscow Oblast
  • Food manufacturers Leads in Moscow Oblast
  • Laser equipment suppliers Leads in Moscow Oblast
  • Cement Manufacturers Leads in Moscow Oblast
  • Novelty stores Leads in Moscow Oblast
  • Scrapbooking stores Leads in Moscow Oblast
  • Tobacco shops Leads in Moscow Oblast
  • Memorial parks Leads in Moscow Oblast
  • Fountains Leads in Moscow Oblast
  • Monument makers Leads in Moscow Oblast
  • Monuments Leads in Moscow Oblast
  • Cremation Grounds Leads in Moscow Oblast
  • Alternative medicine practitioners Leads in Moscow Oblast
  • Tea Wholesalers Leads in Moscow Oblast
  • Coffee roasters Leads in Moscow Oblast
  • Coffee stands Leads in Moscow Oblast
  • Air compressor suppliers Leads in Moscow Oblast
  • Passport photo processors Leads in Moscow Oblast
  • Employment search services Leads in Moscow Oblast
  • Internet shops Leads in Moscow Oblast
  • Flea markets Leads in Moscow Oblast
  • Trailer supply stores Leads in Moscow Oblast
  • Computer Wholesalers Leads in Moscow Oblast
  • Chinaware stores Leads in Moscow Oblast
  • Orthodontists Leads in Moscow Oblast
  • Teeth whitening services Leads in Moscow Oblast
  • Gated communities Leads in Moscow Oblast
  • Bilingual schools Leads in Moscow Oblast
  • City district offices Leads in Moscow Oblast
  • Oil change services Leads in Moscow Oblast
  • Brake shops Leads in Moscow Oblast
  • Engine Rebuilding Service Stations Leads in Moscow Oblast
  • Auto body parts suppliers Leads in Moscow Oblast
  • Motorcycle parts stores Leads in Moscow Oblast
  • Auto insurance agencies Leads in Moscow Oblast
  • RV supply stores Leads in Moscow Oblast
  • Water treatment plants Leads in Moscow Oblast
  • Garbage dumps Leads in Moscow Oblast
  • Bays Leads in Moscow Oblast
  • Sports memorabilia stores Leads in Moscow Oblast
  • Coin dealers Leads in Moscow Oblast
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  • Estate liquidators Leads in Moscow Oblast
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  • Appraisers Leads in Moscow Oblast
  • Motorsports stores Leads in Moscow Oblast
  • Harley-Davidson dealers Leads in Moscow Oblast
  • Clock repair services Leads in Moscow Oblast
  • Indian takeaways Leads in Moscow Oblast
  • Animal feed stores Leads in Moscow Oblast
  • Agricultures Leads in Moscow Oblast
  • Discount supermarkets Leads in Moscow Oblast
  • Poultry farms Leads in Moscow Oblast
  • Charter schools Leads in Moscow Oblast
  • Banquet halls Leads in Moscow Oblast
  • Voter registration offices Leads in Moscow Oblast
  • Montessori schools Leads in Moscow Oblast
  • Produce markets Leads in Moscow Oblast
  • Food producers Leads in Moscow Oblast
  • Organic food stores Leads in Moscow Oblast
  • Occupational therapists Leads in Moscow Oblast
  • Child psychologists Leads in Moscow Oblast
  • Family counselors Leads in Moscow Oblast
  • Title companies Leads in Moscow Oblast
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  • Fertilizer Stores Leads in Moscow Oblast
  • Lakes Leads in Moscow Oblast
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  • Nature preserves Leads in Moscow Oblast
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  • Mountain peaks Leads in Moscow Oblast
  • Pie shops Leads in Moscow Oblast
  • Wedding bakeries Leads in Moscow Oblast
  • Cupcake shops Leads in Moscow Oblast
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  • Fruit and vegetable wholesalers Leads in Moscow Oblast
  • Badminton clubs Leads in Moscow Oblast
  • Art museums Leads in Moscow Oblast
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  • Animal rescue services Leads in Moscow Oblast
  • Animal hospitals Leads in Moscow Oblast
  • Dog walkers Leads in Moscow Oblast
  • Pet cares Leads in Moscow Oblast
  • Rescue squads Leads in Moscow Oblast
  • Real estate attorneys Leads in Moscow Oblast
  • Insurances Leads in Moscow Oblast
  • Metal suppliers Leads in Moscow Oblast
  • Dental implants periodontists Leads in Moscow Oblast
  • X-ray labs Leads in Moscow Oblast
  • Pain control clinics Leads in Moscow Oblast
  • Endodontists Leads in Moscow Oblast
  • Shop supermarket furniture stores Leads in Moscow Oblast
  • Animal control services Leads in Moscow Oblast
  • Boarding schools Leads in Moscow Oblast
  • Piano repair services Leads in Moscow Oblast
  • Piano stores Leads in Moscow Oblast
  • Live music bars Leads in Moscow Oblast
  • Sofa stores Leads in Moscow Oblast
  • Mobile hairdressers Leads in Moscow Oblast
  • Adult entertainment stores Leads in Moscow Oblast
  • Refrigerator stores Leads in Moscow Oblast
  • Medical spas Leads in Moscow Oblast
  • Tanning salons Leads in Moscow Oblast
  • Health spas Leads in Moscow Oblast
  • Thai massage therapists Leads in Moscow Oblast
  • Massage spas Leads in Moscow Oblast
  • Facial spas Leads in Moscow Oblast
  • Spa and health clubs Leads in Moscow Oblast
  • Podiatrists Leads in Moscow Oblast
  • Kinesiologists Leads in Moscow Oblast
  • Pentecostal churches Leads in Moscow Oblast
  • Food courts Leads in Moscow Oblast
  • Home help service agencies Leads in Moscow Oblast
  • Wineries Leads in Moscow Oblast
  • Clothings Leads in Moscow Oblast
  • Internet cafes Leads in Moscow Oblast
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  • Fabric product manufacturers Leads in Moscow Oblast
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  • Hunting and fishing stores Leads in Moscow Oblast
  • Metallurgy companies Leads in Moscow Oblast
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  • Steel framework contractors Leads in Moscow Oblast
  • Battery Manufacturers Leads in Moscow Oblast
  • Beauty Products Wholesalers Leads in Moscow Oblast
  • Military bases Leads in Moscow Oblast
  • Butcher shop delis Leads in Moscow Oblast
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  • Logistics Leads in Moscow Oblast
  • Eyelash salons Leads in Moscow Oblast
  • Cosmetic Products Manufacturers Leads in Moscow Oblast
  • Heating oil suppliers Leads in Moscow Oblast
  • Fuel suppliers Leads in Moscow Oblast
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  • Cooking schools Leads in Moscow Oblast
  • After school programs Leads in Moscow Oblast
  • Racecourses Leads in Moscow Oblast
  • Tyre manufacturers Leads in Moscow Oblast
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  • Equipment Exporters Leads in Moscow Oblast
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  • Scientific equipment suppliers Leads in Moscow Oblast
  • Hay suppliers Leads in Moscow Oblast
  • Sports Accessories Wholesalers Leads in Moscow Oblast
  • Fresh food markets Leads in Moscow Oblast
  • Metal industry suppliers Leads in Moscow Oblast
  • Paint Manufacturers Leads in Moscow Oblast
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  • Marble contractors Leads in Moscow Oblast
  • Aromatherapy supply stores Leads in Moscow Oblast
  • Tool manufacturers Leads in Moscow Oblast
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  • Handicrafts Wholesalers Leads in Moscow Oblast
  • Wool stores Leads in Moscow Oblast
  • Occupational medical physicians Leads in Moscow Oblast
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  • Real estate appraisers Leads in Moscow Oblast
  • Hotel supply stores Leads in Moscow Oblast
  • Electrical substations Leads in Moscow Oblast
  • Auto wreckers Leads in Moscow Oblast
  • Home automation companies Leads in Moscow Oblast
  • First aid stations Leads in Moscow Oblast
  • Construction machine dealers Leads in Moscow Oblast
  • Tattoo artists Leads in Moscow Oblast
  • Cosmetics industries Leads in Moscow Oblast
  • Temp agencies Leads in Moscow Oblast
  • Transmission shops Leads in Moscow Oblast
  • Drilling equipment suppliers Leads in Moscow Oblast
  • Oil field equipment suppliers Leads in Moscow Oblast
  • Alcoholic beverage wholesalers Leads in Moscow Oblast
  • Diesel engine repair services Leads in Moscow Oblast
  • Commercial refrigerator suppliers Leads in Moscow Oblast
  • Department of motor vehicles Leads in Moscow Oblast
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  • Self defense schools Leads in Moscow Oblast
  • Indoor cyclings Leads in Moscow Oblast
  • Figurine shops Leads in Moscow Oblast
  • Curtain supplier and makers Leads in Moscow Oblast
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  • Public safety offices Leads in Moscow Oblast
  • Food and drinks Leads in Moscow Oblast
  • Gas engineers Leads in Moscow Oblast
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  • Car inspection stations Leads in Moscow Oblast
  • Boiler suppliers Leads in Moscow Oblast
  • Portable building manufacturers Leads in Moscow Oblast
  • Debris removal services Leads in Moscow Oblast
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  • Russian restaurants Leads in Moscow Oblast
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  • Thermal Energy Companies Leads in Moscow Oblast
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  • Information services Leads in Moscow Oblast
  • Poster stores Leads in Moscow Oblast
  • Media Consultants Leads in Moscow Oblast
  • Urologists Leads in Moscow Oblast
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  • Internists Leads in Moscow Oblast
  • Oncologists Leads in Moscow Oblast
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  • Elevator Manufacturers Leads in Moscow Oblast
  • Ranches Leads in Moscow Oblast
  • Adventure sports Leads in Moscow Oblast
  • Fairgrounds Leads in Moscow Oblast
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  • Miniatures stores Leads in Moscow Oblast
  • CD stores Leads in Moscow Oblast
  • Meat packers Leads in Moscow Oblast
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  • Comic book stores Leads in Moscow Oblast
  • Barrel suppliers Leads in Moscow Oblast
  • Public beaches Leads in Moscow Oblast
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  • Municipal administration offices Leads in Moscow Oblast
  • Portable toilet suppliers Leads in Moscow Oblast
  • Swimwear stores Leads in Moscow Oblast
  • Wholesale plant nurseries Leads in Moscow Oblast
  • Small appliance repair services Leads in Moscow Oblast
  • Appliances customer services Leads in Moscow Oblast
  • Wheel stores Leads in Moscow Oblast
  • Disability equipment suppliers Leads in Moscow Oblast
  • Islands Leads in Moscow Oblast
  • Forklift dealers Leads in Moscow Oblast
  • Herb shops Leads in Moscow Oblast
  • Energy suppliers Leads in Moscow Oblast
  • Mills Leads in Moscow Oblast
  • Archery stores Leads in Moscow Oblast
  • Shower door shops Leads in Moscow Oblast
  • Glass shops Leads in Moscow Oblast
  • Opticians Leads in Moscow Oblast
  • Auto Accessories Stores Leads in Moscow Oblast
  • Steel erectors Leads in Moscow Oblast
  • Stair contractors Leads in Moscow Oblast
  • Pond supply stores Leads in Moscow Oblast
  • Wholesale grocers Leads in Moscow Oblast
  • Greengrocers Leads in Moscow Oblast
  • Wholesale florists Leads in Moscow Oblast
  • Agricultural Product Wholesalers Leads in Moscow Oblast
  • Frozen food stores Leads in Moscow Oblast
  • Firewood suppliers Leads in Moscow Oblast
  • Dry Fruit Stores Leads in Moscow Oblast
  • Envelope suppliers Leads in Moscow Oblast
  • Auto upholsterers Leads in Moscow Oblast
  • Curtain stores Leads in Moscow Oblast
  • PVC windows suppliers Leads in Moscow Oblast
  • Veterinary cares Leads in Moscow Oblast
  • Catteries Leads in Moscow Oblast
  • Emergency veterinarian services Leads in Moscow Oblast
  • Pet funeral services Leads in Moscow Oblast
  • Pet care services Leads in Moscow Oblast
  • Glass cutting services Leads in Moscow Oblast
  • Water works Leads in Moscow Oblast
  • Protective clothing suppliers Leads in Moscow Oblast
  • Metal machinery suppliers Leads in Moscow Oblast
  • Truck accessories stores Leads in Moscow Oblast
  • Insulation contractors Leads in Moscow Oblast
  • RV repair shops Leads in Moscow Oblast
  • Fishing charters Leads in Moscow Oblast
  • Outdoor activity organisers Leads in Moscow Oblast
  • Cruise agencies Leads in Moscow Oblast
  • Fireworks Suppliers Leads in Moscow Oblast
  • Dry wall contractors Leads in Moscow Oblast
  • Martial arts supply stores Leads in Moscow Oblast
  • Business administration services Leads in Moscow Oblast
  • Rest stops Leads in Moscow Oblast
  • Farmstays Leads in Moscow Oblast
  • Public medical centers Leads in Moscow Oblast
  • Herbal medicine stores Leads in Moscow Oblast
  • Rheumatologists Leads in Moscow Oblast
  • Plastic surgery clinics Leads in Moscow Oblast
  • Pediatricians Leads in Moscow Oblast
  • Bus depots Leads in Moscow Oblast
  • Sightseeing Tour Operators Leads in Moscow Oblast
  • Massage supply stores Leads in Moscow Oblast
  • Luggage stores Leads in Moscow Oblast
  • Honey farms Leads in Moscow Oblast
  • Electrical repair shops Leads in Moscow Oblast
  • Computer Networking Centers Leads in Moscow Oblast
  • Fruit and vegetable processings Leads in Moscow Oblast
  • Confectionery wholesalers Leads in Moscow Oblast
  • Gift basket stores Leads in Moscow Oblast
  • Futon stores Leads in Moscow Oblast
  • Science museums Leads in Moscow Oblast
  • Pine furniture shops Leads in Moscow Oblast
  • Furnitures Leads in Moscow Oblast
  • Salvage dealers Leads in Moscow Oblast
  • Neurologists Leads in Moscow Oblast
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  • Cardiologists Leads in Moscow Oblast
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  • Camera repair shops Leads in Moscow Oblast
  • Television repair services Leads in Moscow Oblast
  • Truck parts suppliers Leads in Moscow Oblast
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  • Portrait studios Leads in Moscow Oblast
  • Polymer Suppliers Leads in Moscow Oblast
  • Chimney services Leads in Moscow Oblast
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  • Wood stove shops Leads in Moscow Oblast
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  • Book publishers Leads in Moscow Oblast
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  • Research and product developments Leads in Moscow Oblast
  • Lighting consultants Leads in Moscow Oblast
  • Industrial real estate agencies Leads in Moscow Oblast
  • Hookah bars Leads in Moscow Oblast
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  • Patio enclosure suppliers Leads in Moscow Oblast
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  • Media houses Leads in Moscow Oblast
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  • Sanitation services Leads in Moscow Oblast
  • Japanese grocery stores Leads in Moscow Oblast
  • Coffee machine suppliers Leads in Moscow Oblast
  • Skylight contractors Leads in Moscow Oblast
  • Car finance and loan companies Leads in Moscow Oblast
  • Wood floor installation services Leads in Moscow Oblast
  • Granite suppliers Leads in Moscow Oblast
  • Garage builders Leads in Moscow Oblast
  • Log home builders Leads in Moscow Oblast
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  • Building materials markets Leads in Moscow Oblast
  • Interior construction contractors Leads in Moscow Oblast
  • Dock builders Leads in Moscow Oblast
  • Lawn mower repair services Leads in Moscow Oblast
  • Microwave oven repair services Leads in Moscow Oblast
  • Scaffolding rental services Leads in Moscow Oblast
  • Moving supply stores Leads in Moscow Oblast
  • Cell phone accessory stores Leads in Moscow Oblast
  • Bead stores Leads in Moscow Oblast
  • Railing contractors Leads in Moscow Oblast
  • Door shops Leads in Moscow Oblast
  • Gasfitters Leads in Moscow Oblast
  • Radiator repair services Leads in Moscow Oblast
  • Furniture repair shops Leads in Moscow Oblast
  • Iron works Leads in Moscow Oblast
  • Credit counseling services Leads in Moscow Oblast
  • Historical place museums Leads in Moscow Oblast
  • Castles Leads in Moscow Oblast
  • Fortress Leads in Moscow Oblast
  • History museums Leads in Moscow Oblast
  • Ruins Leads in Moscow Oblast
  • Historical places Leads in Moscow Oblast
  • Photocopiers suppliers Leads in Moscow Oblast
  • Office supply wholesalers Leads in Moscow Oblast
  • Map stores Leads in Moscow Oblast
  • Event ticket sellers Leads in Moscow Oblast
  • Salvage yards Leads in Moscow Oblast
  • Mapping services Leads in Moscow Oblast
  • Department of housing Leads in Moscow Oblast
  • Housing authorities Leads in Moscow Oblast
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  • Electronics Accessories Wholesalers Leads in Moscow Oblast
  • Eastern Orthodox Churches Leads in Moscow Oblast
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  • Protestant churches Leads in Moscow Oblast
  • Monasteries Leads in Moscow Oblast
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  • Hawaiian restaurants Leads in Moscow Oblast
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  • Organic restaurants Leads in Moscow Oblast
  • Short term apartment rental agencies Leads in Moscow Oblast
  • Cabin rental agencies Leads in Moscow Oblast
  • Airstrips Leads in Moscow Oblast
  • Mobile home parks Leads in Moscow Oblast
  • Oral surgeons Leads in Moscow Oblast
  • Rubber stamp stores Leads in Moscow Oblast
  • Stationery wholesalers Leads in Moscow Oblast
  • Fishing clubs Leads in Moscow Oblast
  • Food seasoning manufacturers Leads in Moscow Oblast
  • Piano bars Leads in Moscow Oblast
  • Oyster bar restaurants Leads in Moscow Oblast
  • Bar tabacs Leads in Moscow Oblast
  • Auto Dent Removal Service Stations Leads in Moscow Oblast
  • Metal working shops Leads in Moscow Oblast
  • Dog breeders Leads in Moscow Oblast
  • Veterans hospitals Leads in Moscow Oblast
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  • Self service car washes Leads in Moscow Oblast
  • Sports medicine clinics Leads in Moscow Oblast
  • ENT Specialists Leads in Moscow Oblast
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  • Anesthesiologists Leads in Moscow Oblast
  • Modeling schools Leads in Moscow Oblast
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  • Residents associations Leads in Moscow Oblast
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  • Baking supply stores Leads in Moscow Oblast
  • Oil and gas exploration services Leads in Moscow Oblast
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  • Diesel engine dealers Leads in Moscow Oblast
  • Weighing Scale Suppliers Leads in Moscow Oblast
  • Water purification companies Leads in Moscow Oblast
  • Cooler Suppliers Leads in Moscow Oblast
  • Sewage disposal services Leads in Moscow Oblast
  • Nut stores Leads in Moscow Oblast
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  • Governments Leads in Moscow Oblast
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  • Soccer fields Leads in Moscow Oblast
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  • Mobile network operators Leads in Moscow Oblast
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  • Alternative fuel stations Leads in Moscow Oblast
  • Tax departments Leads in Moscow Oblast
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  • Foot cares Leads in Moscow Oblast
  • Oral and maxillofacial surgeons Leads in Moscow Oblast
  • Photography studios Leads in Moscow Oblast
  • Ice suppliers Leads in Moscow Oblast
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  • Air compressor repair services Leads in Moscow Oblast
  • Exhibits Leads in Moscow Oblast
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  • Stables Leads in Moscow Oblast
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  • Housing societies Leads in Moscow Oblast
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  • Alcoholism treatment programs Leads in Moscow Oblast
  • Vehicle inspections Leads in Moscow Oblast
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  • Woods Leads in Moscow Oblast
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  • Commercial agents Leads in Moscow Oblast
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  • Two Wheeler Repair Shops Leads in Moscow Oblast
  • Motor scooter dealers Leads in Moscow Oblast
  • Building societies Leads in Moscow Oblast
  • Bank or ATMs Leads in Moscow Oblast
  • Solar hot water system suppliers Leads in Moscow Oblast
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  • Sandblasting services Leads in Moscow Oblast
  • Pneumatic tools suppliers Leads in Moscow Oblast
  • Movie studios Leads in Moscow Oblast
  • Video editing services Leads in Moscow Oblast
  • Bus ticket agencies Leads in Moscow Oblast
  • Used tire shops Leads in Moscow Oblast
  • Motorcycle driving schools Leads in Moscow Oblast
  • Forklift rental services Leads in Moscow Oblast
  • Agricultural organizations Leads in Moscow Oblast
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  • Sheriff's departments Leads in Moscow Oblast
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  • Youth clothing stores Leads in Moscow Oblast
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  • Sewing companies Leads in Moscow Oblast
  • Western apparel stores Leads in Moscow Oblast
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  • Institute of technology Leads in Moscow Oblast
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  • Foot massage parlors Leads in Moscow Oblast
  • Saunas Leads in Moscow Oblast
  • Ophthalmology clinics Leads in Moscow Oblast
  • Cheese manufacturers Leads in Moscow Oblast
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  • Small engine repair services Leads in Moscow Oblast
  • Machine maintenances Leads in Moscow Oblast
  • Municipal Corporations Leads in Moscow Oblast
  • Boat clubs Leads in Moscow Oblast
  • Repairs Leads in Moscow Oblast
  • Surgical Products Wholesalers Leads in Moscow Oblast
  • Oil Wholesalers Leads in Moscow Oblast
  • Hair extensions suppliers Leads in Moscow Oblast
  • Egg suppliers Leads in Moscow Oblast
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  • Dairies Leads in Moscow Oblast
  • Printer repair services Leads in Moscow Oblast
  • Real estates Leads in Moscow Oblast
  • Tool repair shops Leads in Moscow Oblast
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  • Sharpening services Leads in Moscow Oblast
  • Garden machinery suppliers Leads in Moscow Oblast
  • Water ski shops Leads in Moscow Oblast
  • Carpet Manufacturers Leads in Moscow Oblast
  • Petroleum Products Companies Leads in Moscow Oblast
  • Video equipment repair services Leads in Moscow Oblast
  • Art restoration services Leads in Moscow Oblast
  • Tuxedo shops Leads in Moscow Oblast
  • Corporate entertainment services Leads in Moscow Oblast
  • Powder coating services Leads in Moscow Oblast
  • Cosmetics wholesalers Leads in Moscow Oblast
  • Make-up artists Leads in Moscow Oblast
  • Contact lenses suppliers Leads in Moscow Oblast
  • Lunch restaurants Leads in Moscow Oblast
  • English restaurants Leads in Moscow Oblast
  • Tree farms Leads in Moscow Oblast
  • Promenades Leads in Moscow Oblast
  • Equestrian facilities Leads in Moscow Oblast
  • Bowling clubs Leads in Moscow Oblast
  • Beer gardens Leads in Moscow Oblast
  • Gift wrap stores Leads in Moscow Oblast
  • Custom label printers Leads in Moscow Oblast
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  • Electronics Leads in Moscow Oblast
  • Horse trainers Leads in Moscow Oblast
  • Company registries Leads in Moscow Oblast
  • Baseball fields Leads in Moscow Oblast
  • Boiler Manufacturers Leads in Moscow Oblast
  • Welding gas suppliers Leads in Moscow Oblast
  • Haberdasheries Leads in Moscow Oblast
  • Head start centers Leads in Moscow Oblast
  • Frozen yogurt shops Leads in Moscow Oblast
  • Machine knife suppliers Leads in Moscow Oblast
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  • Driveshaft shops Leads in Moscow Oblast
  • Toy and game manufacturers Leads in Moscow Oblast
  • Rare book stores Leads in Moscow Oblast
  • Parapharmacies Leads in Moscow Oblast
  • Antique furniture restoration services Leads in Moscow Oblast
  • Tropical fish stores Leads in Moscow Oblast
  • Drinking water fountains Leads in Moscow Oblast
  • Shelving stores Leads in Moscow Oblast
  • Cement Suppliers Leads in Moscow Oblast
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  • City administrations Leads in Moscow Oblast
  • Optical Products Manufacturers Leads in Moscow Oblast
  • Cold cut stores Leads in Moscow Oblast
  • Bagel shops Leads in Moscow Oblast
  • Model shops Leads in Moscow Oblast
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  • ATV dealers Leads in Moscow Oblast
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  • Auto bodywork mechanics Leads in Moscow Oblast
  • Masonry supply stores Leads in Moscow Oblast
  • Tobacco suppliers Leads in Moscow Oblast
  • Small plates restaurants Leads in Moscow Oblast
  • Pond fish suppliers Leads in Moscow Oblast
  • Oyster suppliers Leads in Moscow Oblast
  • Forestry services Leads in Moscow Oblast
  • Aggregate suppliers Leads in Moscow Oblast
  • Traditional restaurants Leads in Moscow Oblast
  • Outboard motor stores Leads in Moscow Oblast
  • Athletic fields Leads in Moscow Oblast
  • Perfume stores Leads in Moscow Oblast
  • Alternative medicines Leads in Moscow Oblast
  • Farm Equipment Repair Shops Leads in Moscow Oblast
  • Public services Leads in Moscow Oblast
  • Hunting areas Leads in Moscow Oblast
  • Trailer repair shops Leads in Moscow Oblast
  • Faculty of sports Leads in Moscow Oblast
  • French language schools Leads in Moscow Oblast
  • Kickboxing schools Leads in Moscow Oblast
  • Childrens clubs Leads in Moscow Oblast
  • Ski resorts Leads in Moscow Oblast
  • Sheltered housings Leads in Moscow Oblast
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  • Driving test centres Leads in Moscow Oblast
  • Regional councils Leads in Moscow Oblast
  • Garden building suppliers Leads in Moscow Oblast
  • Auto tune up services Leads in Moscow Oblast
  • Water Pump Suppliers Leads in Moscow Oblast
  • Retaining wall suppliers Leads in Moscow Oblast
  • Water Tank Cleaners Leads in Moscow Oblast
  • Allergists Leads in Moscow Oblast
  • Cookie shops Leads in Moscow Oblast
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  • Seat dealers Leads in Moscow Oblast
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  • Used bicycle shops Leads in Moscow Oblast
  • Dinner theaters Leads in Moscow Oblast
  • FMCG Manufacturers Leads in Moscow Oblast
  • Textile mills Leads in Moscow Oblast
  • Stone cutters Leads in Moscow Oblast
  • Flower deliveries Leads in Moscow Oblast
  • Boot stores Leads in Moscow Oblast
  • Social workers Leads in Moscow Oblast
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  • Brasseries Leads in Moscow Oblast
  • Smart shops Leads in Moscow Oblast
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  • Engravers Leads in Moscow Oblast
  • Painting Class Leads in Moscow Oblast
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  • Economic Consultants Leads in Moscow Oblast
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  • Orchards Leads in Moscow Oblast
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  • Consumer advice centers Leads in Moscow Oblast
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  • Industrial door suppliers Leads in Moscow Oblast
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  • Home helps Leads in Moscow Oblast
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  • Maternity Centres Leads in Moscow Oblast
  • Endoscopists Leads in Moscow Oblast
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  • Diabetes centers Leads in Moscow Oblast
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  • Paintball centers Leads in Moscow Oblast
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  • Bankruptcy attorneys Leads in Moscow Oblast
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  • Country food restaurants Leads in Moscow Oblast
  • Dim sum restaurants Leads in Moscow Oblast
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  • Specialized hospitals Leads in Moscow Oblast
  • Bird shops Leads in Moscow Oblast
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  • Construction and maintenance offices Leads in Moscow Oblast
  • Federal courthouses Leads in Moscow Oblast
  • Wheel alignment services Leads in Moscow Oblast
  • Western restaurants Leads in Moscow Oblast
  • Stores and shoppings Leads in Moscow Oblast
  • Clothes and fabric manufacturers Leads in Moscow Oblast
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  • Electrolysis hair removal services Leads in Moscow Oblast
  • District courts Leads in Moscow Oblast
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  • Regional airports Leads in Moscow Oblast
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  • Knife stores Leads in Moscow Oblast
  • Pilgrimage places Leads in Moscow Oblast
  • Railroad companies Leads in Moscow Oblast
  • Incense suppliers Leads in Moscow Oblast
  • Emergency care physicians Leads in Moscow Oblast
  • Telecommunications engineers Leads in Moscow Oblast
  • Hunting stores Leads in Moscow Oblast
  • Photography Institutes Leads in Moscow Oblast
  • Ear piercing services Leads in Moscow Oblast
  • Rock shops Leads in Moscow Oblast
  • ATV repair shops Leads in Moscow Oblast
  • Tuning automobiles Leads in Moscow Oblast
  • Athletic parks Leads in Moscow Oblast
  • Metal Polishers Leads in Moscow Oblast
  • Hypermarkets Leads in Moscow Oblast
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  • Used CD stores Leads in Moscow Oblast
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  • Gospel churches Leads in Moscow Oblast
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  • Mines Leads in Moscow Oblast
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  • Wood and laminate flooring suppliers Leads in Moscow Oblast
  • Stylists Leads in Moscow Oblast
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  • Moped dealers Leads in Moscow Oblast
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  • Wholesaler household appliances Leads in Moscow Oblast
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  • Ham shops Leads in Moscow Oblast
  • Kung fu schools Leads in Moscow Oblast
  • Mobile home supply stores Leads in Moscow Oblast
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  • Lamination services Leads in Moscow Oblast
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  • Gas logs suppliers Leads in Moscow Oblast
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  • Bird watching areas Leads in Moscow Oblast
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  • Regional government offices Leads in Moscow Oblast
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  • Children's museums Leads in Moscow Oblast
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  • Ice skating rinks Leads in Moscow Oblast
  • Gazebo builders Leads in Moscow Oblast
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  • Table tennis clubs Leads in Moscow Oblast
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  • Dart bars Leads in Moscow Oblast
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  • Foundries Leads in Moscow Oblast
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  • Villas Leads in Moscow Oblast
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  • Mobile discoes Leads in Moscow Oblast
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  • Concrete factories Leads in Moscow Oblast
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  • Drivers license training schools Leads in Moscow Oblast
  • Multimedia and electronic book publishers Leads in Moscow Oblast
  • Alcohol Manufacturers Leads in Moscow Oblast
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  • Vocal Instructors Leads in Moscow Oblast
  • School bus services Leads in Moscow Oblast
  • Part time daycares Leads in Moscow Oblast
  • Mulch suppliers Leads in Moscow Oblast
  • Fruits Wholesalers Leads in Moscow Oblast
  • Snowmobile dealers Leads in Moscow Oblast
  • Tea market places Leads in Moscow Oblast
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  • Tennis stores Leads in Moscow Oblast
  • Public transports Leads in Moscow Oblast
  • Emergency dental services Leads in Moscow Oblast
  • Foreign languages program schools Leads in Moscow Oblast
  • Village halls Leads in Moscow Oblast
  • Container services Leads in Moscow Oblast
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  • Registry offices Leads in Moscow Oblast
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  • Holding companies Leads in Moscow Oblast
  • Ventilating Equipment Manufacturers Leads in Moscow Oblast
  • Yacht brokers Leads in Moscow Oblast
  • Interior plant services Leads in Moscow Oblast
  • Glass block suppliers Leads in Moscow Oblast
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  • Log cabins Leads in Moscow Oblast
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  • Rolled metal products suppliers Leads in Moscow Oblast
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  • STD testing services Leads in Moscow Oblast
  • Auto markets Leads in Moscow Oblast
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  • Judo schools Leads in Moscow Oblast
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  • Beauties Leads in Moscow Oblast
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  • Summer camps Leads in Moscow Oblast
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  • Wine cellars Leads in Moscow Oblast
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  • Entertainments Leads in Moscow Oblast
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  • Novelties Wholesalers Leads in Moscow Oblast
  • Health and beauties Leads in Moscow Oblast
  • Sculpture museums Leads in Moscow Oblast
  • Eastern European restaurants Leads in Moscow Oblast
  • Pediatric ophthalmologists Leads in Moscow Oblast
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  • Heatings Leads in Moscow Oblast
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  • Laminating equipment suppliers Leads in Moscow Oblast
  • Gypsum Product Suppliers Leads in Moscow Oblast
  • Financial audits Leads in Moscow Oblast
  • Boarding houses Leads in Moscow Oblast
  • Leasing services Leads in Moscow Oblast
  • Biking trails Leads in Moscow Oblast
  • Cutlery stores Leads in Moscow Oblast
  • Hair extension technicians Leads in Moscow Oblast
  • Car factories Leads in Moscow Oblast
  • Italian grocery stores Leads in Moscow Oblast
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  • Flower designers Leads in Moscow Oblast
  • German language schools Leads in Moscow Oblast
  • Massages Leads in Moscow Oblast
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  • Stereo repair services Leads in Moscow Oblast
  • Stucco contractors Leads in Moscow Oblast
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  • Reptile stores Leads in Moscow Oblast
  • Road cyclings Leads in Moscow Oblast
  • Childrens theaters Leads in Moscow Oblast
  • Theater supply stores Leads in Moscow Oblast
  • Design institutes Leads in Moscow Oblast
  • Hunting preserves Leads in Moscow Oblast
  • Auto radiator repair services Leads in Moscow Oblast
  • Marketings Leads in Moscow Oblast
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  • Dye Stores Leads in Moscow Oblast
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  • Entertainment and recreations Leads in Moscow Oblast
  • Record companies Leads in Moscow Oblast
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  • Alternator suppliers Leads in Moscow Oblast
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  • Auto parts markets Leads in Moscow Oblast
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  • Aluminum frames suppliers Leads in Moscow Oblast
  • Recycling drop-off locations Leads in Moscow Oblast
  • Measuring instruments suppliers Leads in Moscow Oblast
  • Road construction machine repair services Leads in Moscow Oblast
  • Fishing camps Leads in Moscow Oblast
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  • Fax Service Providers Leads in Moscow Oblast
  • Free parking lots Leads in Moscow Oblast
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  • Printer ink refill stores Leads in Moscow Oblast
  • Topsoil suppliers Leads in Moscow Oblast
  • Ponds Leads in Moscow Oblast
  • Internal medicine wards Leads in Moscow Oblast
  • Sugar factories Leads in Moscow Oblast
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  • Car sharing locations Leads in Moscow Oblast
  • Airplanes Leads in Moscow Oblast
  • Aerated Drinks Suppliers Leads in Moscow Oblast
  • Stone carvings Leads in Moscow Oblast
  • Shipping equipment industries Leads in Moscow Oblast
  • Parking lot for motorcycles Leads in Moscow Oblast
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  • Corporate gift suppliers Leads in Moscow Oblast
  • Sand plants Leads in Moscow Oblast
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  • Cosmetics Leads in Moscow Oblast
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  • Savings banks Leads in Moscow Oblast
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  • Pediatric neurologists Leads in Moscow Oblast
  • General register offices Leads in Moscow Oblast
  • Personal repair services Leads in Moscow Oblast
  • Syrian restaurants Leads in Moscow Oblast
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  • Faculty of arts Leads in Moscow Oblast
  • Creches Leads in Moscow Oblast
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  • Travels Leads in Moscow Oblast
  • Closed circuit televisions Leads in Moscow Oblast
  • Dog cafes Leads in Moscow Oblast
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  • Otolaryngology clinics Leads in Moscow Oblast
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  • BMX parks Leads in Moscow Oblast
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  • Childrens libraries Leads in Moscow Oblast
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  • Asian household goods stores Leads in Moscow Oblast
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  • Internets Leads in Moscow Oblast
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  • Prefabricated house companies Leads in Moscow Oblast
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  • Cottage villages Leads in Moscow Oblast
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  • MRI centers Leads in Moscow Oblast
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  • Education and cultures Leads in Moscow Oblast
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  • Drawing lessons Leads in Moscow Oblast
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  • Cultures Leads in Moscow Oblast
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  • Reenactment sites Leads in Moscow Oblast
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  • Russian grocery stores Leads in Moscow Oblast
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  • Geological services Leads in Moscow Oblast
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  • Building designers Leads in Moscow Oblast
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  • Pre gymnasium schools Leads in Moscow Oblast
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The Unique Burial of a Child of Early Scythian Time at the Cemetery of Saryg-Bulun (Tuva)

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Pages:  379-406

In 1988, the Tuvan Archaeological Expedition (led by M. E. Kilunovskaya and V. A. Semenov) discovered a unique burial of the early Iron Age at Saryg-Bulun in Central Tuva. There are two burial mounds of the Aldy-Bel culture dated by 7th century BC. Within the barrows, which adjoined one another, forming a figure-of-eight, there were discovered 7 burials, from which a representative collection of artifacts was recovered. Burial 5 was the most unique, it was found in a coffin made of a larch trunk, with a tightly closed lid. Due to the preservative properties of larch and lack of air access, the coffin contained a well-preserved mummy of a child with an accompanying set of grave goods. The interred individual retained the skin on his face and had a leather headdress painted with red pigment and a coat, sewn from jerboa fur. The coat was belted with a leather belt with bronze ornaments and buckles. Besides that, a leather quiver with arrows with the shafts decorated with painted ornaments, fully preserved battle pick and a bow were buried in the coffin. Unexpectedly, the full-genomic analysis, showed that the individual was female. This fact opens a new aspect in the study of the social history of the Scythian society and perhaps brings us back to the myth of the Amazons, discussed by Herodotus. Of course, this discovery is unique in its preservation for the Scythian culture of Tuva and requires careful study and conservation.

Keywords: Tuva, Early Iron Age, early Scythian period, Aldy-Bel culture, barrow, burial in the coffin, mummy, full genome sequencing, aDNA

Information about authors: Marina Kilunovskaya (Saint Petersburg, Russian Federation). Candidate of Historical Sciences. Institute for the History of Material Culture of the Russian Academy of Sciences. Dvortsovaya Emb., 18, Saint Petersburg, 191186, Russian Federation E-mail: [email protected] Vladimir Semenov (Saint Petersburg, Russian Federation). Candidate of Historical Sciences. Institute for the History of Material Culture of the Russian Academy of Sciences. Dvortsovaya Emb., 18, Saint Petersburg, 191186, Russian Federation E-mail: [email protected] Varvara Busova  (Moscow, Russian Federation).  (Saint Petersburg, Russian Federation). Institute for the History of Material Culture of the Russian Academy of Sciences.  Dvortsovaya Emb., 18, Saint Petersburg, 191186, Russian Federation E-mail:  [email protected] Kharis Mustafin  (Moscow, Russian Federation). Candidate of Technical Sciences. Moscow Institute of Physics and Technology.  Institutsky Lane, 9, Dolgoprudny, 141701, Moscow Oblast, Russian Federation E-mail:  [email protected] Irina Alborova  (Moscow, Russian Federation). Candidate of Biological Sciences. Moscow Institute of Physics and Technology.  Institutsky Lane, 9, Dolgoprudny, 141701, Moscow Oblast, Russian Federation E-mail:  [email protected] Alina Matzvai  (Moscow, Russian Federation). Moscow Institute of Physics and Technology.  Institutsky Lane, 9, Dolgoprudny, 141701, Moscow Oblast, Russian Federation E-mail:  [email protected]

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