Dark tourism: motivations and visit intentions of tourists

International Hospitality Review

ISSN : 2516-8142

Article publication date: 8 July 2021

Issue publication date: 14 June 2022

The overall purpose of this study is to utilize the Theory of Planned Behavior (TPB) in combination with four dark tourism constructs (dark experience, engaging entertainment, unique learning experience, and casual interest) to gain a better understanding of behaviors and intentions of tourists who have visited or plan to visit a dark tourism location.

Design/methodology/approach

A total of 1,068 useable questionnaires was collected via Qualtrics Panels for analysis purposes. Confirmatory Factor Analysis (CFA) was used to verify satisfactory reliability and validity regarding the measurement of model fit. With adequate model fit, structural equation modeling was employed to determine positive and negative relationships between TPB and dark tourism constructs. In all, 11 hypotheses statements were tested within this study.

Results of this study indicate that tourists are curious, interested, and intrigued by dark experiences with paranormal activity, resulting in travel choices made for themselves based on personal beliefs and preferences, with minimal outside influence from others. It was determined that dark experience was the most influential of the dark tourism constructs tested in relationship to attitudes and subjective norm.

Research limitations/implications

The data collected for this study were collected using Qualtrics Panels with self-reporting participants. The actual destination visited by survey participants was also not factored into the results of this research study.

Originality/value

This study provides a new theoretical research model that merges TPB and dark tourism constructs and established that there is a relationship between TPB constructs and dark tourism.

Dark tourism

  • Thanatourism
  • Motivations
  • Theory of planned behaviour

Lewis, H. , Schrier, T. and Xu, S. (2022), "Dark tourism: motivations and visit intentions of tourists", International Hospitality Review , Vol. 36 No. 1, pp. 107-123. https://doi.org/10.1108/IHR-01-2021-0004

Emerald Publishing Limited

Copyright © 2021, Heather Lewis, Thomas Schrier and Shuangyu Xu

Published in International Hospitality Review . Published by Emerald Publishing Limited. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode

Introduction

Dark tourism is defined as the act of tourists traveling to sites of death, tragedy, and suffering ( Foley and Lennon, 1996 ). This past decade marks a significant growth of dark tourism with increasing number of dark tourists ( Lennon and Foley, 2000 ; Martini and Buda, 2018 ). More than 2.1 million tourists visited Auschwitz Memorial in 2018 (visitor numbers, 2019), and 3.2 million tourists visited the Ground Zero 9/11 Memorial annually (a year in review, 2017). Despite of the increasing popularity, there is still limited understanding of dark tourism as a multi-faceted phenomenon ( Biran et al. , 2011 ) . Some research has looked into the motivations and experience of dark tourists ( Poria et al. , 2004 ; Poria et al. , 2006 ). However, most were based on conceptual frameworks and arguments with little empirical data, even less have examined tourist visit intentions to dark tourism sites ( Zhang et al. , 2016 ), let alone the association between dark tourists' motivations and visit intentions. Many scholars suggested the pressing needs for empirical research into dark tourism from tourist perspectives to understand their motivations and experiences ( Seaton and Lennon, 2004 ; Sharpley and Stone, 2009 ; Zhang et al. , 2016 ). Of the limited empirical dark tourism studies, most were case studies with historical battlefields and concentration camps being the hot spots ( Le and Pearce, 2011 ; Lennon and Foley, 1999 ; Miles, 2002 ). Still, a comprehensive understanding of dark tourists' motivations and their intentions to visit is lacking.

As such, this study was conducted to understand both the motivations and visit intentions of tourists to dark tourism destinations. Theory of Planned Behavior (TPB) constructs ( attitudes, subjective norm, perceived behavioral control) and the four dark tourism dimensions (i.e. dark experience, engaging entertainment, unique learning experience, and casual interest ) were utilized to address the following objectives: (1) examine the motivations of dark tourists; (2) investigate the intentions of the dark tourists to visit a dark tourism destination in the next 12 months; and (3) explore the association between the motivations and visit intentions of dark tourists. The dark tourism dimensions utilized for this study were adapted supported by previous dark tourism studies ( Biran et al. , 2014 ; Bissell, 2009 ; Lam and Hsu, 2006 ; Molle and Bader, 2014 ). While many studies have utilized TPB in the past, this study will utilize the TPB to focus attention on why travelers are motivated to visit dark tourism locations specifically.

Literature review

Travels associated with death dates back for centuries ( Dale and Robinson, 2011 ). Early examples of dark tourism include Roman gladiator games, guided tours to watch hangings in England, and pilgrimages to medieval executions ( Stone, 2006 ). Even today, many tourists are fascinated with and thus visited sites of death and tragedy such as the John F. Kennedy's death site in Dallas, Texas, and the Ground Zero 9/11 Memorial in New York ( Foley and Lennon, 1996 ; Strange and Kempa, 2003 ). Abandoned prisons and sites of punishment and incarcerations are also popular attractions among dark tourists (e.g., Pentridge in Melbourne, Australia; Foley and Lennon, 1996 ). However, the term dark tourism did not get introduced to the research community until 1996 which ignited many later research efforts on this topic ( Light, 2017 ).

Dark tourism is defined as the act of tourists traveling to sites of death, tragedy, and suffering ( Foley and Lennon, 1996 ). Many scholars also came up with other terms and labels to describe such phenomenon including thanatourism ( Seaton, 1996 ), disaster tourism ( Rojek, 1993 ), black spot tourism ( Rojek, 1993 ), morbid tourism ( Blom, 2000 ) and even phoenix tourism ( Powell et al. , 2018 ). Mowatt and Chancellor (2011) suggested that despite of different names, at the heart of the concept is travel to places of death that are often linked to violence ( Robb, 2009 ). Many researchers use the term dark tourism and thanatourism interchangeably, while more tend to use dark tourism as an umbrella term for any form of tourism that is somehow related to death, suffering, atrocity, tragedy or crime ( Light, 2017 ). Given the standard use of the term dark tourism in the practice and scholarship of tourism, such a term will be used throughout this manuscript.

Dark tourism research in this past two decades mainly covers six themes including the discussion on definition, concepts, and typologies; the associated ethical issues; the political and ideological dimensions; the nature of demand for dark tourism locations; site management; and the methods used for research ( Light, 2017 ). The area of terminology and definitions undoubtedly dominates in the dark tourism literature ( Zhang et al. , 2016 ). While in the area of exploring the nature of demand for dark tourism locations, the relatively limited research concentrated in four aspects – both the motivations and experiences of dark tourists, the relationship between visiting and sense of identity, and new approaches to theorizing the consumption of dark tourism ( Light, 2017 ).

Research addressing dark tourists' motivations were relatively slow. Many early studies simply postulate and propose tourists' motivations to visit dark tourism sites, with a lack of empirical research to support ( Light, 2017 ). As such, many studies in the past decade examined dark tourists' motivations through different case studies, with concentration camps or historical battlefields being the hot spots ( Lennon and Foley, 1999 ; Miles, 2002 ). Research reveals that tourists visit dark tourism destinations for a wide variety of reasons, such as curiosity ( Biran et al. , 2014 ; Isaac and Cakmak, 2014 ), desire for education and learning about what happened at the site ( Kamber et al. , 2016 ; Yan et al. , 2016 ), interest in history or death ( Yankholmes and McKercher, 2015 ; Raine, 2013 ), connecting with one's personal or family heritage ( Mowatt and Chancellor, 2011 ; Le and Pearce, 2011 ). Drawing from literature, four common themes (i.e. dark experience, engaging entertainment, unique learning experience, casual interest) emerged, served as the foundational pillars for this study, and were discussed below.

The motivation construct

Dark experience.

Raine's (2013) dark tourist spectrum study of tourists visiting burial grounds and graveyards concluded that mourners and pilgrims had personal and spiritual connections to the different sites being studied. Mourners visited specific gravesites and usually would perform meditations for the dead. Pilgrims had a personal connection to specific burial sites in some way, whether it is a religious connection to the individual or they served as a personal hero ( Raine, 2013 ). Death rites are often performed as a ritual not necessarily to mark the passing of the deceased but rather to heal the wounds of families, communities, societies, and/or nations by the deceased's passing ( Bowman and Pezzullo, 2009 ).

Additionally, Raine's (2013) study discovered another subset of tourists—the morbidly curious and thrill seekers. Those classified as morbidly curious or thrill seekers were visiting burial sites to confront and experience death. Whether a mourner or pilgrim or the morbidly curious thrill seeker, the tourists had a strong connection to the dead they were there to visit which could categorize them as seeking a dark experience.

To take dark tourism to the extreme, Miller and Gonzalez (2013) completed a study on death tourism. Death tourism occurs when individuals travel to a location to end their lives, often through a means of assisted medical suicide. It was determined that this is still a taboo topic for some countries where it is not legalized, however it is gaining more publicity. It was determined that death tourism is typically the result of one of four reasons; the primary reason death tourism is planned is because of assisted suicide being illegal in the traveler's home country ( Miller and Gonzalez, 2013 ). While death tourism does not directly apply to this particular study, it is an offspring of dark tourism and is a tourist activity that is related to dark experience.

Dark Experience will have a positive relationship with Attitudes

Dark Experience will have a positive relationship with Subjective Norm

Engaging Entertainment

Engaging Entertainment will have a positive relationship with Attitudes

Engaging Entertainment will have a positive relationship with Subjective Norm

Unique learning experience

Unique Learning Experience will have a positive relationship with Attitudes

Unique Learning Experience will have a positive relationship with Subjective Norm

Casual interest

Casual Interest will have a positive relationship with Attitudes

Casual Interest will have a positive relationship with Subjective Norm

The Theory of Planned Behavior (TPB)

Behavioral intention, defined as an individual's anticipated or planned future behavior ( Swan, 1981 ), has been suggested as a central factor that correlates strongly with observed behavior ( Baloglu, 2000 ). Many believed that intentions serve as an immediate antecedent to actual behavior ( Fishbein and Ajzen, 1975 ; Konu and Laukkanen, 2010 ). Fishbein and Ajzen developed the Theory of planned behavior (TPB) base on three constructs: attitude, subjective norm and perceived behavioral control. The Theory of Planned Behavior (TPB) has been widely used in tourism research ( Ajzen and Driver, 1992 ; Han et al. , 2010 ; Han and Kim, 2010 ; Lam and Hsu, 2004 , 2006 ). TPB suggests that individuals are more likely to engage in behaviors that are believed to be achievable ( Armitage and Conner, 2001 ). Ajzen (1991) suggested that attitude, subjective norm, and perceived behavioral control are important to predict intention. Perceived behavioral control is what influences the tourists' intentions and their perception of their ability to perform a specific behavior.

Lam and Hsu (2004) utilized the TPB to examine motivations of travelers from mainland China to Hong Kong and found that attitude, perceived behavioral control, and past behaviors were directly related to travel intentions. In another study examining the visit intentions of Taiwanese travelers to Hong Kong, Lam and Hsu (2006) found that a positive association between visit frequency and re-visit intention.

Cheng et al. (2006) used the TPB to examine the negative word-of-mouth communication on visit intentions of Chinese consumers to high-class Chinese restaurants. It was determined from their study that the TPB constructs were positively impacted by negative word-of-mouth indicating that the TPB effectively measured consumer communication intention. Similarly, Han and Kim (2010) modified the TPB in the investigation of customers' intention to revisit environmentally friendly hotels and found that past behavior was a significant predictor of intention–the more customers stay at a green hotel, the more likely they intend to revisit. It can be concluded from previous research efforts that the TPB can be utilized to effectively measure behavioral intentions of tourists successfully.

Motivation and intentions

Attitudes will have a positive relationship with Intention

Subjective Norm will have a negative relationship with Intention

Perceived Behavioral Control will have a positive relationship with Intention

Methodology

Survey instrument.

A survey questionnaire was developed to collect information on the socio-demographic background, motivation construct, and planned behavior construct from tourists. Socio-demographic data queried were age in years (continuous), gender (3 categories, male, female and prefer not to answer), level of education (9 categories, from less than high school degree to doctoral degree), marital status (5 categories, from single to widow/widower), personal annual income (12 categories, from less than $20,000 to more than $200,000). Tourists' home residence state and country were also collected.

A dark tourism motivation construct was developed based on previous studies ( Biran et al. , 2014 ; Bissell, 2009 ; Lam and Hsu, 2006 ; Molle and Bader, 2014 ), and used to query previous visit and potential visit separately using a five-point Likert scale (“1 = extremely unimportant”; “5 = extremely important”). This motivation construct consists of 33 item statements from four dimensions ( Table 1 ) which include engaging entertainment, dark experience , unique learning experience , and casual interest . Dark experience consisted of nine statements, related to death, fascination with abnormal and/or bizarre events and destinations, and emotional experiences with a connection to death (e.g., “to travel”, “to have some entertainment”). Engaging entertainment was measured using ten statements that inquire about the personal or emotional connection to the destination they have visited or wish to visit in the future (e.g., “to witness the act of death and dying”, “to experience paranormal activity”). Unique learning experience focused on learning about the history of the destination being visited or trying something that is different and out of the ordinary (eight items, e.g., “to try something new”, “to increase knowledge”). Casual interest focuses on individuals who want to visit a dark tourism destination for the entertainment value but want to have a relaxing time while doing so (six items, “special tour promotions”, “natural scenery”).

The planned behavior construct queried on four dimensions (i.e., attitudes , subjective norms , perceived behavioral control , and behavioral intentions ) associated with visiting dark tourism destinations, with a total of 16 item statements ( Table 2 ). Five item statements were used to measure dark tourists' attitudes (e.g., “visiting a dark tourism destination is enjoyable”, “visiting a dark tourism destination is pleasant”) and behavioral intentions (e.g., “I will visit a dark tourism destination in the next 12 months”, “I would revisit the most recent dark tourism destination I visited again in the future”) respectively, using a five-point Likert scale (“1 = Strongly disagree”; “5 = Strongly agree”). Dark tourists' perceived behavioral control was measured by three item statements (e.g., “I am in control of whether or not I visit a dark tourism destination”, “If wanted, I could easily afford to visit a dark tourism destination”), using the same five-point Likert scale (“1 = Strongly disagree”; “5 = Strongly agree”). For subjective norms dimension, each of the three item statements was measured by a different five-point Likert scale. The statement that “most people I know would choose a dark tourism destination for vacation purposes” uses the scale in which “1 = strongly disagree”, “5 = strongly agree”. One item statement asks individuals to rate on whether “people who are important to me think I ____ choose a dark tourism destination to visit” “1 = definitely should not”, “5 = definitely should”). Another statement asks individuals to rate whether “people who are important to me would ___ of my visit to a dark tourism destination” “1 = definitely disapprove”, “5 = definitely approve”).

Sampling and procedure

To increase the reliability and validity of the survey, a pilot study was conducted. A small group of industry professionals from all over the country currently working at dark tourism destinations and other academic researchers were invited to critique the initial draft of the survey. Forty-one individuals took the survey instrument and provided feedback (e.g., some wording issues). After revisions from the pilot study were completed, the survey was launched, and data was collected.

Qualtrics, a web-based survey software company with access to an electronic database of survey candidates, was used to administer this questionnaire to participants. A total of 44,270 invitations were randomly sent to Qualtrics panel participants requesting participation in this study. Qualification of participants was completed by requesting all survey recipients answer the following questions: (1) Have you visited a dark tourism location within the past 24 months? and (2) Do you plan to visit a dark tourism location within the next 12 months? A statement was provided to all participants explaining what consisted of a dark tourism location to ensure participants were not taking the survey based on experiences of activities like haunted houses or haunted hayrides. Only 3,907 individuals were eligible to complete the survey, and a total of 1,068 participants did complete the survey, which yields a response rate of 27.3%. Altogether 651 out of 1,068 individuals had previously visited a dark tourism destination within the last 24 months while the remaining 417 individuals plan to visit a dark tourism destination within the next 12 months.

Data analysis included descriptive statistics, reliability tests, confirmatory factor analysis (CFA), and structural equation modeling (SEM). Descriptive statistics were used to outline respondents' characteristics (e.g., demographic composition). CFA was utilized to evaluate the measurement model, demonstrate adequate model fit, and ensure satisfactory levels of reliability and validity of underlying variables and their respective factors. Factor loadings greater than 0.70 indicated that the constructs are appropriately represented and considered acceptable ( Hair et al. , 2010 ). Cronbach's alphas were computed to test the internal reliability of items comprising each dimension of the dark tourism motivation construct ( dark experience , engaging entertainment , unique learning experience , casual interest ) and the planned behavior construct ( attitudes , subjective norm , perceived behavioral control ), respectively. A cutoff value of 0.7 was utilized to determine “good” reliability ( Peterson, 1994 , p. 381).

To confirm measurement model validity, the chi-squared ( x 2 ) statistic, Root-Mean-Square-Error of Approximation (RMSEA), Comparative Fit Index (CFI), and the Standardized Root Mean Square Residual (SRMR) values were reviewed. Cutoff criteria used to determine “good fit” were RMSEA score < 0.08 ( Byrne, 1998 ), CFI scores > 0.90 ( Kline, 2005 ), SRMR < 0.08 to indicate a good fit ( Hu and Bentler, 1999 ).

Overwhelmingly, many tourists who had either visited a dark tourism location or plan to visit a dark tourism destination were female (65.4%). Additionally, the majority of participants were 25–34 years of age (44.2%) with the next largest age groups being 35–44 years (21%) and 18–24 years (20.9%). Most had either a 4-years Bachelor's degree from college (30.5%) or at least some college education but did not finish their degree (25.3%). 54.5% of the survey participants were married and 37.6% were single. As for income, the largest percentage (19.5%) had an individual annual income ranging from $20,001-$40,000. A full table of demographic characteristics of the participants can be seen in Table 3 .

Partial disaggregation of measurement model

SEM was utilized to investigate the relationships among dark tourism construct, the planned behavior construct and behavioral intentions. Like the CFA testing, the SEM also uses the chi-squared ( x 2 ) , RMSEA, SRMR, and CFI to determine overall model fit and relationships for this study. After further testing for convergent and discriminant validity, it was determined that all constructs met the composite reliability 0.70 or greater standard regarding the 3-parcel hypothesized model ( Table 4 ) ( Hair et al. , 2010 ).

There are several ways to parcel variables into groupings. For purposes of this study, the variables were parceled using the item-to-construct method since the SEM model was large in size and the goal was to have parcels balanced in terms of difficulty and discrimination ( Little et al. , 2002 ). To develop the parcels, standardized regression weights were evaluated, and the three highest scores served as anchors to each of the three parcels with the highest values associated to parcel 1, next highest to parcel 2, and then the next highest to parcel 3. The remainder of variables were placed into the parcels continuing with the 4th highest value placed into the 3rd parcel and repeating the process in inverted order until all variables were assigned into parcels. Once the variables for each construct were placed into appropriate parcel groupings, averages of the questions associated to the new parceled variables were calculated prior to the CFA and SEM analysis. The attitude and behavioral intention constructs had five variable questions, while subjective norm and perceived behavioral control only had three questions. In those situations, one individual variable question served as the parcel item. Table 2 shows the variables and the parcels in which they were grouped.

Additionally, the average variance extracted was calculated and proved to be less than the composite reliability for each construct indicating convergent reliability of the constructs. The average variance extracted was greater than the 0.50 standard for Dark Experience, Engaging Entertainment, Unique Learning Experience, Attitude, and Subjective Norm constructs. Behavioral Intention (0.49) and Casual Interest (0.48) had values that were borderline acceptable regarding convergent validity. The only construct that did not meet the standards of convergent validity testing was Perceived Behavioral Control (0.23). When testing for divergent validity, all square-root of average variance extracted calculations were greater than the inter-construct correlations indicating divergent validity was present in this study. Partial disaggregation of the variables resulted in a much stronger overall model fit. The RMSEA value was 0.08 indicating a strong model fit and the CFI (0.891) value was acceptable indicating a good model fit. The SRMR value (0.06, Table 4 ) also showed a strong model fit.

Hypothesis testing

Overall, most of the relationships between the dark tourism construct and the TPB constructs were significant. Results show that dark experience has a positive significant relationship with both attitudes (0.434) regarding tourists visiting a dark tourism destination and subjective norms (0.242, Table 5 ). Casual interest has a positive significant relationship with both attitudes (0.404) and subjective norm (0.330). Both engaging entertainment (−0.080; −0.217) and unique learning experience (0.152; −0.247) are not significantly associated with neither attitudes nor subjective norms . Results show that both attitudes (0.396) and perceived behavioral control (0.716) have a significant positive relationship with behavioral intention .

SEM testing was completed on the data. In addition to the significant and insignificant relationships indicated by the SEM testing, to answer some of the specific research questions asked by this study one must review the distinct question factor loadings to get those answers. A full set of the factor loadings of survey questions asked regarding dark tourism and TPB constructs are in Table 1 . A visualization of all hypothesis testing results is in Table 5 as well as on Figure 1 .

It can be concluded from the findings of this research that dark experience has a positive relationship with attitudes regarding tourists visiting a dark tourism location, indicating that Hypothesis 1 was fully supported. Tourists seek specific characteristics when choosing to visit a dark tourism destination. Akin to findings from Bissell (2009) , the reasons for visiting: I want to try something new and out of the ordinary as well as I am fascinated with abnormal and bizarre events were strong. Alone these two variables do not constitute wanting to experience dark tourism but suggest a curiosity about dark tourism and a desire for new experiences ( Seaton and Lennon, 2004 ). Individuals answered favorably to all questions related to interest in experiencing paranormal activity. Although Sharpley (2005) suggested “fascination with death” as a potential motive for tourists to visit dark tourism destinations, questions specifically related to death (i.e., to witness the act of death and dying , to satisfy personal curiosity about how the victims died ) , reveal that fascination with death and dying was not a strong motivating factor for the tourists' who participated in this research study. The positive relationships of dark experience with attitudes ( H1 ) and subjective norm ( H2 ) , respectively, implies that tourists are seeking experiences that satisfy curiosity or they are seeking interaction with the paranormal. Tourists seek a fun and enjoyable tourist experience by visiting dark tourism destinations, and do not feel pressured by societal norms of their friends and family, which may prevent them from visiting dark tourism destinations.

The engaging entertainment dimension regarding both attitude ( H3 ) and subjective ( H4 ) was not supported in this study, which is interesting considering the questions in this dimension were developed to determine the importance of the tourists connecting with the information presented at the destination while still having an enjoyable experience.

Like Raine (2013) , this study considered the unique learning experience dimension to include individuals who are hobbyists and are typically visiting these destinations solely for educational purposes and to not engage with the destination as a dark tourism site. To present an alternative consideration to the construct of unique learning experience, Seaton (1996) determined that the more attached a person was to a destination, the less likely they would be fascinated with death, resulting in the tourists not viewing the dark tourism destination as being “dark”. This thought process may be a possibility of explanation for why the relationships were negative between unique learning experience and the TPB constructs, resulting in both Hypothesis 5 and 6 not being supported. Farmaki (2013) strengthens this argument by determining that many tourists visit museums for the purpose of education, but museums will incorporate the concept of death to enhance the tourist experience.

Results from this study also indicate that participants of this study were not traveling to dark tourism destinations for educational purposes. Additionally, results indicate that individuals who were perhaps traveling for the purposes of unique learning experience had negative feelings or experiences with subjective norms, lending to the belief that their family and friends were not supportive of their choice to visit a dark tourism destination.

Raine (2013) discovered a group of tourists she classified as sightseers and passive recreationalists. These tourists can be themed as “incidental” as they were likely not seeking a dark tourism destination related to death and burials, but instead were looking for a destination to escape from everyday life. These statements can easily be supported by this research study as Hypotheses 7 and 8 were both positively supported in relationship to casual interest and attitudes ( H7 ) and subjective norm ( H8 ). The questions asked in this study specifically relate to value of tours, special promotions, and enjoying time with friends and family.

Individuals were seeking attitudinal experiences through their visits to dark tourism destinations, supporting Hypothesis 9 . Unlike the results from Lam and Hsu (2004) , subjective norms do play a role in behavioral intentions. This study found that the influence of societal norms and pressures do influence tourists' intention to visit dark tourism destinations, lending to Hypothesis 10 not being supported as expected. Regarding perceived behavioral control, when tourists feel capable and in control of their tourism choices, it will positively impact their behavioral intention or likelihood of visiting a dark tourism destination, supporting Hypothesis 11 .

Practical implications

Practitioners working in tourism industries and communities of dark tourism destinations can greatly benefit from the results of this study. Managers of dark tourism destinations must realize that visitors are attracted to these locations for many different reasons ( Bissell, 2009 ) and not just for fascination of death or paranormal activity. While this research does not focus specifically on individual motivating factors that influence behavior to visit, overarching attributes were determined to influence behavioral intentions more than others. The significant positive relationships found in this study between dark experience, unique learning experience, and casual interest suggest dark tourism destination managers offer a variety of tours and services to visitors and should be sensitive in how they display or present information so it does not come across as being offensive to tourists in the event they have strong emotional ties to the destination or individual(s) who may have been a victim at the destination.

Due to the broad nature of this study and its data collection efforts, the dark tourism locations visited by participants varied greatly. It can be concluded from the data that the use of television and contemporary media featuring dark tourism locations does positively influence tourists' behavioral intention to visit. Variables related to dark tourism destinations featured on television shows were more strongly favored in relationship to the dark experience construct than engaging entertainment. This indicates that tourists are curious about what they have seen on television or mass media and want to experience similar. Managers of dark tourism destinations featured on television shows should effectively market their locations as such to increase interest and tourism traffic to their destination. If paranormal tours are not currently being offered this would be a recommendation (if applicable) to generate more tourism interest.

Additionally, due to the increased popularity and reliance on websites and social media platforms for information, practitioners should register their location on dark tourism websites and registries so more curious travelers can easily locate them. Utilizing TripAdvisor.com and other similar travel websites is another option for practitioners to generate tourism interest to their destination. Making information readily available and easy to locate for tourists will continue to strengthen the relationship between perceived behavioral control and behavioral intention. Additionally, considering societal norms had a positive relationship with dark tourism constructs within this study, practitioners could market their destination as being taboo to tourists wanting to satisfy their rebellious curiosity.

Limitations and future research

This study has several limitations. Since the data was collected using Qualtrics Panels, potential participants are asked to self-report and assess whether they are eligible dark tourists for this study, based on given definition of dark tourism. Such self-assessment may not always be precise. If adopting this survey method, future research may consider asking participations to provide the specific dark tourism destination type that they have visited in the past 24 months, to help further confirm their eligibility for study participation. It is also recommended that if time and resources permit, future research consider collecting data on-site at dark tourism destinations. Also, this research study did not take into consideration the type of dark tourism destination visited by the respondents. Dark tourism destinations vary in the levels of violence and death that are associated with them ( Seaton, 1996 ; Stone, 2006 ). Future research can investigate additional motivational factors of tourists to visit dark tourism destinations with varying levels of darkness associated to them.

Most of the previous studies are case studies with historical battlefields and concentration camps being the hot spot for tourist activity. It is important and yet lacking to explore the general pattern of the association between motivations and visit intentions to dark tourism sites in general. Ryan and Kohli (2006) suggested there are differences between dark tourism destinations created by natural disasters (e.g., earthquakes in Sichuan, China; Biran et al. , 2014 ) and those that were sites of death at the hand of man (e.g., Auschwitz concentration camp). Moreover, Zhang et al. (2016) were among the few that explored the associated between motivation and association, but only on college students at one specific site. Although this study is inclusive of different dark tourist groups and dark tourism sites, future research may consider factoring in such difference in dark tourism destinations while exploring dark tourist motivations and visit intensions.

Conclusions

This study serves as exploratory research examining the association between tourist motivations and visit intentions and paves the way for future research in dark tourism. This study contributes to the dark tourism literature by proposing a new theoretical framework linking and extending dark tourism motivation construct with the Planned Behavior Construct. Study results can also benefit practitioners in dark tourism sector.

Graphic representation of theoretical framework and hypothesis testing results

Factor loadings for dark tourism variables

Dark experienceEngaging entertainmentUnique learning experienceCasual interest
To experience paranormal activity0.86
To visit well-recognized locations that are known to be home to paranormal activity0.81
To experience paranormal activity as seen on main-stream media0.80
Well-known for paranormal activity0.79
To satisfy my fascination of abnormal and bizarre events0.60
To seek out stories related to the DT location0.55
To satisfy personal curiosity about how the victims died0.51
To witness the act of death and dying0.48
To reconnect with individual(s) that were somehow associated to the DT location0.48
To see the wreckage/debris of the DT location0.43
To be physically refreshed 0.75
To be emotionally refreshed 0.73
To have a hobby 0.69
To meet people with similar interests 0.67
To change pace and get away from routine 0.58
To see the improvement/changes of the DT location 0.57
To travel 0.56
To have some entertainment 0.48
Has been featured on television shows 0.48
To try something “out of the ordinary” 0.73
To try something new 0.70
To experience place(s) many people have not been to or wish to visit 0.68
To increase knowledge 0.64
To visit historical/cultural sites 0.46
Originality of facilities 0.45
Well-known for historical heritage 0.45
To experience a part of my own heritage 0.33
Special tour promotions 0.68
Value of tours 0.66
Service quality 0.64
Personal safety 0.58
To have an enjoyable time with family or friends 0.44
Natural scenery 0.44

Partial disaggregation parcel groupings of TPB variables

ConstructParcelVariableFactor loading
Attitude1(ATT_4) Fun0.79
2(ATT_1) Enjoyable0.79
(ATT_5) Positive0.57
3(ATT_3) Exciting0.71
(ATT_2) Pleasant0.67
Behavioral Intention1(BI_1) I will visit a DT location in the next 12 mos0.69
2(BI_4) I would recommend visiting the most recent DT location I visited to a friend/family member0.65
(BI_3) I would revisit the most recent DT location I visited again in the future0.54
3(BI_2) I want to visit a DT location in the next 12 mos0.62
(BI_5) I would recommend visiting any DT location to a friend/family member0.58
Subjective Norms1(SN_2) People who are important to me think I should/should not choose a DT location to visit0.84
2(SN_3) People who are important to me would approve/disapprove of my visit to a DT location0.77
3(SN_1) Most people I know would choose a DT location for vacation purposes0.52
Perceived Behavioral Control1(PBC_1) I am in control of whether or not I visit a DT location0.52
2(PBC_3) There are DT location(s) within reasonable driving distance from my home0.46
3(PBC_2) If I wanted, I could easily afford to visit a DT location0.45

Demographic characteristics of survey participants

Demographic characteristicsFrequencyPercentage
GenderMale36834.5
Female69865.4
Prefer not to answer20.2
Age18–24 years22320.9
25–34 years47244.2
35–44 years22421.0
45–54 years787.3
55–64 years434.0
65–74 years262.4
Over 75 years20.2
Level of EducationLess than high school degree90.8
High school graduate (diploma or GED equivalent)11610.9
Some college but no degree27025.3
Associate degree in college (2-years)989.2
Bachelor's degree in college (4-years)32630.5
Master's degree15514.5
Doctoral degree353.3
Professional degree (JD, MD)565.2
I prefer not to say30.3
Marital StatusSingle40237.6
Married58254.5
Divorced/Separated726.7
Widow/Widower80.7
I prefer not to say40.4
Annual IncomeLess than $20,00017716.6
$20,001 to $40,00020819.5
$40,001 to $60,00017216.1
$60,001 to $80,00015314.3
$80,001 to $100,00014313.4
$100,001 to $120,000555.1
$120,001 to $140,000363.4
$140,001 to $160,000393.7
$160,001 to $180,000100.9
$180,001 to $200,000121.1
More than $200,000201.9
I prefer not to say434.0

CFAs of nested models

Model CFIRMSEASRMR90% CI
8-factor 3-parcel hypothesized model2241560.200.890.080.06[0.071, 0.078]
8-factor single-parcel hypothesized model1318.100.890.550.13[0.496, 0.596]
8-factor full hypothesized model10998283.790.690.080.09[0.077, 0.080]
7-factor model (DE, EE combined)2312141.380.840.090.06[0.085, 0.091]
7-factor model (ULE, CI combined)2371831.230.870.080.06[0.076, 0.083]
6-factor model (DE, EE combined; ULE, CI combined)2372314.350.830.090.07[0.087, 0.094]
5-factor model (all DT constructs combined)2463076.990.770.100.08[0.101, 0.107]

Full-data set hypothesis testing results

HypothesisPathEstimateSignificantResult
DE → Attitudes0.434  < 0.001Supported
DE → SN0.242  < 0.001Supported
EE → Attitudes−0.080N.S.Not supported
EE → SN0.152N.S.Not supported
ULE → Attitudes−0.217N.S.Not supported
ULE → SN−0.247N.S.Not supported
CI → Attitudes0.404  < 0.001Supported
CI → SN0.330  < 0.01Supported
Attitudes → Intention0.396  < 0.001Supported
SN → Intention0.058N.S.Not supported
PBC → Intention0.716  < 0.001Supported

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Consumption, motivation and experience in dark tourism: a conceptual and critical analysis

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2021, Tourism Geographies

A review of recent relevant literature related to dark tourism indicates that there is a growing academic interest in ‘dark tourism consumption’, ‘dark tourism motivation’ and ‘dark tourism experience’. Therefore, the objectives of the present research are threefold: to examine the progress of research on these three concepts; to give a critical analysis of recent research; and to identify research gaps and questions that require fuller examination. In order to adopt new research orientations, the use of a broader post-disciplinary research framework is in need. The findings reveal that the three concepts are evolving and advancing, and new researches push the boundaries of exploration into new directions. From the analysis of recent literature, it can be concluded that thanatopsis is a rare characteristic of tourist visits. This is in contrast to the early conceptual studies, which claim that death is the primary motive for visiting dark sites. The findings reveal that many visitors are motivated by the desire and an interest in cultural heritage, learning, education, understanding about what happened at the dark site etc. It is important to emphasise that these motivations are affected by internal conflicts that the experience generates. Tourist experience is more in line with that of a mainstream heritage sites. In general, if tourists do not experience a site as dark, then they cannot be called dark tourists. Hence, the present research appeals to a clearer distinction of the ‘dark tourists’ based on experience. Except for the ‘mortality mediation model’, ‘dystopian dark tourism’ and ‘Terror Management Theory’, there are limit efforts to understand tourists at dark sites. Therefore, scientists must propose new approaches and additional empirical researches to prove that interest in death is a key motive for visiting dark sites. Lastly, from the literature review, new directions for further research have emerged.

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Tourism is a multifaceted sector, which is manifested in various forms, including dark tourism. Of late there seem to be an increase in the number of tourist opting for Dark Tourism. This paper studies the motivating factors that influence tourists to visit places that have a past which may be haunted, have a sinister past or is related to death.

Dark tourism has been recognised as a distinctive tourism phenomenon of the twenty-first century, with increasingly significant numbers of visitors and tourists going to dark tourism attractions and sites, new dark tourism products and attractions emerging, and modern global communication media generating interest in dark tourism attractions, while at the same time affecting the image of destinations. The phenomenon of dark tourism has been examined in academia from the mid-1990s; however, it remains one of the less developed areas of tourism and leisure research. Not surprisingly, knowledge of the experiences of visitors and tourists at dark tourism attractions and sites is both theoretically fragile and limited. In redressing this omission in tourism and leisure research, this study examines the effect of enduring involvement and socio-demographic variables on visitor experiences and benefits gained at a contemporary dark tourism site. The focus of the study is the April 3rd Peace Park on Jeju Island, South Korea, a site commemorating and memorialising one of the most destructive episodes in modern Korean history. In doing so, the study developed a theoretical framework for understanding visitor experiences at dark tourism sites, using a benefits-based approach along with the concept of enduring involvement. This approach provides a framework for comprehending visitors‘ dark tourism experiences by identifying reasons for visit, on-site experiences, and benefits gained from these experiences. Enduring involvement is applied to investigate the effect of a visitor‘s ‗personal connection‘ to the tragic event when it comes to their experiences at the site. The April 3rd Peace Park on Jeju Island commemorates a violent political conflict, which began on April 3rd in 1948, and resulted in 30,000 of the inhabitants dead or missing. The park was inaugurated in 2008 for the purposes of education, commemoration, and reconciliation within the Jeju community, in which the family and relatives of both victims and perpetrators still live. The research employs qualitative and quantitative research methods to explore visitor experiences. In its qualitative component, 46 semi-structured interviews were conducted between September and October 2008 in order to identify reasons for visit, the cognitive and affective on-site experiences of visitors and the benefits gained from their visit. This data was utilised in the construction of a site-specific questionnaire. In the quantitative component, self-administered questionnaires and face-to-face interviews were conducted from June 23 to July 31, 2009. A total of 407 valid questionnaires, out of 450 distributed, were utilised to test 16 hypotheses derived from the theoretical framework. The results indicate that a benefits-based approach was effective in exploring visitors‘ dark tourism experiences. With this approach, a sense of obligation or personal duty was identified as one of the key reasons for visiting the site. Emotional experiences were also found to be important, and likely to lead to the visitors‘ benefits gained. However, results also indicate a benefits-based approach was not effective for segmentation of visitors. In relation to enduring involvement, visitor experiences and benefits gained from experiencing the site and its history were found to differ significantly based on visitors‘ level of enduring involvement. High involvement visitors were more likely to recall actual memories of the April 3rd incident, as opposed to acquiring knowledge of it or related issues at the site itself, in stark contrast with low involvement visitors. These differences in visitor experiences and benefits gained were due therefore to visitors‘ prior knowledge of and familiarity with the incident. The results of the study also indicate that high involvement visitors are more likely to be elderly, to reside locally, to be connected to the incident, or to have higher levels of education. Low involvement visitors on the other hand are more likely to be young, non-local, and with generally lower levels of education. The study concludes that an effective way of understanding dark tourism experiences from a theoretical perspective is to apply both a benefits-based approach and the concept of enduring involvement.

Tourism: An Interdisciplinary International Journal, 2006

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Korstanje M E (2016) Towards a new horizon of dark tourism studies". Korstanje M E & Handayani B eds Gazing at Death: Dark Tourism as an Emergent Horizon of Research. New York, Nova Science Pubs This chapter discusses on the needs of introducing new methodologies in dark tourism fields. At the same time, it is necessary to revisit the limitations and controversies in the current specialized literature. Because of dark tourism arose as an emergent theme in tourism academy, scholars have little information on this theme. We juxtaposed my own experience in the fieldwork as researchers with the outcomes of colleagues who have delved in dark tourism site. We discuss the preliminary outcomes of some authorative voices as Phillip Stone, Richard Sharpley and Anthony Seaton. They start from a biased diagnosis of Thanaptosis which merits to be discussed. In this essay we hold the thesis that knowledge-production in this field stagnated because of two main reasons. Firstly, scholars do not dissociate what is cognition from emotionality, confusing perception with interpretation. Secondly, fieldworkers over-valorize some obstructive methods as questionnaires or formal interviews over qualitative viewpoints. Helping to expand their current understanding of dark tourism, this work dissects on what are the next horizons for research. Dark tourism studies, nowadays, lack of concise epistemological discussion to understand " thanaptosis, " as well * [email protected].

“As mortal finite beings, as we shall live so we shall die” (Stone 2006, p. 147). We all start with a beginning, middle and an end. The end is a fascination which concurs with fear. Death is unavoidable, and the only option is acceptance. However, to what extent can the object of fascination test the boundaries of human nature when it comes to dark tourism? One must ask, does the aspect of fear, give credence to dark tourism; a phenomenon that provokes a conversation about the past, ethics and the inevitable, death (Niemala, 2010). The generation of fear is a positive reaction to the museum exhibits, as it fulfils a demand in the necessity to know our own past; the fear of the unknown; the afterlife. However, is it easier for the exhibit to reveal a personal identity, in order for the remains to be easily accepted? It takes careful consideration on how the remains are treated, and what ethical standpoint do the museums have, especially with regards to the Museums Association’s Code of Ethics. National Museum Wales defines human remains to signify the bodies, and parts of bodies, of once living people from the species Homo Sapiens (2006). In many ways, the descriptive manner of Goulding’s ‘Body Worlds’ (2013), would at first repel the reader, due to the graphic nature and the mannerisms it includes. However, down to human curiosity, the reader would find the content fascinating, yet filled with descriptive manner of the content such as the “fat man’s sliced epidermis like a slice of bacon” (p. 319). In spite of this notion, what individuals fear, is what we all have in common. However, as a society we are enthralled by that we fear. Nevertheless, the symbolism of fear of the unknown emphasise the need to be part of the “immortal memory” (O'Neill 2012, p. 62), in order to signify that the individual’s life had meaning, and a sense of validation. The fear of death itself is down to the fear of the unknown. Even after death, the individual still lives, not in the literal sense, but in the donation of the human body (Goulding 2013: 318). In spite of this, dark tourism is simply a manifestation of consumer demand (Stone, 2006: 145), where Stone adds, the supply and the demands to fulfil these curiosities are down to reasons such as politics, remembrance purposes, for education, for entertainment or for economic gain (p. 148). Where both dark tourism and thanatourism are concerned, the visitation of such sites from individuals arises from a movement at which encountering death becomes a significant experience (Johnston, 2013). Dark tourism has been generally described as tourism involving locations associated with death and great suffering (Gibson, 2006: 47). On the other hand, thanatourism is a ‘mediating’ process which allows a safe and acceptable link with the dead (Stone, 2012). The fear and curiosity of death, one can argue is due to religion, due to the changes in attitudes and beliefs in regards to the afterlife. As O’Neill (2012) states, the worldview about the afterlife are not completely stable (p. 59). This is a perfectly justifiable assumption, as there is no unanimous decision on the afterlife. However, does this mean that these exhibits are any less humane? In an exhibit such as ‘Body Worlds’, one must ask, if you remove the sense of humanness in an exhibit, would it then make the exhibits easier to be accepted and absorbed by the visitor? Haslam (2006) states the two forms of dehumanization; denying the individual a sense of humanness by removing any characteristics that are uniquely human; the denial of characteristics that constitute human nature. With objects, museums should carefully assess their value and reasonably foreseeable potential for research, teaching and display (DCMS, 2005). Education and the demonstration of awareness of dehumanization are culturally important to show an understanding of the idea of human mortality. The museum fatigue reflects the struggle of bringing the objects of the dead to life, and to suppressing thoughts of death to which they give rise. (O’Neill 2012: 62). However, likewise make significant contributions to the resultant interest of the visitors in the object (Melton, 1972). In addition, to challenging the human perspective of death, Maleuvre believes that a challenging and an upset of our comfort zone is the purpose of education (2012: 117).Whereas zoos have a high advantage if it is visually pleasing, sufficiently entertaining and the animal presentations offer enough scientific realism (Grazian, 2012, p. 548). However, although zoos are not often thought of as a museum in itself, they still hold the same purpose, primarily to educate and entertain. Nonetheless, issues of exhibiting both human and animal remains reflects the limitations and boundaries museums take in order to fulfil the need to educate concurrently. This limitation relates to the spiritual beliefs of the community where the exhibit originated. The Code of Ethics states that research on human remains must take into account the interest and beliefs of the community, ethnic or religious groups from whom the objects originated, where these are known (Besterman, 2007: 26). This question of boundaries is due to one commonality, identity. If recognition of one’s heritage by others is key, then the object is ultimately not a sin qua non of a people’s identity (Shapiro, 1998). In terms of cataloguing, the Museums Association stress that a greater transparency from museums holding human remains, including the publication of detailed information of remains in their collections, is an important step forward (2005). To summarise, the limitations of what we can educate and entertain for individual and scientific purposes, is the limit to what the museum itself wants us to see. The museum fatigue, demonstrates the fear museums hold around this subject; demonstrating a variation of views. The perception of death we deal on a daily level. One must ask to what ethical standpoint we can exhibit death as a normal feature in our lives. In general, museums have the responsibility in looking after these exhibits, and the way that they are treated is primarily the issue for the ethical standpoint, as the truth is, we have not fully accepted these exhibits, just as we, as a society have not accepted the concept of death. Bibliography Besterman, T., 2007. Report to the Board of Trustees of the British Museum: repatriation claim for Māori kōiwi tangata. [Online] Available at: https://www.britishmuseum.org/pdf/00%2022%20Tristram%20Besterman%20report%20dated%20April%2007.pdf [Accessed 20 October 2014]. DCMS, 2005. Guidance for the Care of Human Remains in Museums. [Online] Available at: https://www.britishmuseum.org/pdf/DCMS%20Guide.pdf [Accessed 20 October 2014]. Gibson, D., 2006. The Relationship between Serial Murder and the American Tourism Industry. Journal of Travel and Tourism Marketing, 20(1), pp. 45-60. Goulding, C., Saran, M. & Lindridge, A., 2013. Reading the Body at Von Hagen's 'Body Worlds'. Annals of Tourism Research, Volume 40, pp. 306-330. Grazian, D., 2012. Where the Wild Things Aren't: Exhibiting Nature in American Zoos. The Sociology Quarterly, Volume 53, pp. 546-565. Haslam, N., 2006. Dehumanization: An Integrative Review. Personality and Social Psychology Review, 10(3), pp. 252-264. Johnston, T., 2013. Mark Twain and The Innocents Abroad: illuminating the tourist gaze on death. International Journal of Culture, Tourism and Hospitality Research, 7 (3), pp. 199-213. Maleuvre, D., 2012. Muse Museums Be Inclusive?. Journal of Educational Media, Memory, and Society, 4(2), pp. 112-125. Melton, A. M., 1972. Visitor Behavior in Museums: Some Early Research in Environmental Design. Human Factors, 14(5), pp. 393-403. Museum Association, 2005. Response to consultation on the draft code of conduct for the Care of Human Remains. [Online] Available at: http://www.museumsassociation.org/policy/01072005-response-to-consultation-on-draft-code-of-conduct-for-care-human-remains-in-museums [Accessed 19 October 2014]. National Museum Wales, 2006. Collections Management Policies - Policy on Human Remains. [Online] Available at: https://www.museumwales.ac.uk/1181/ [Accessed 12 October 2014]. Niemala, T., 2010. Motivation Factors in Dark Tourism. [Online] Available at: https://publications.theseus.fi/bitstream/handle/10024/14984/Niemela_Titta.pdf?sequence=3 [Accessed 20 November 2014]. O'Neill, M., 2012. Museums and Mortality. Material Religion, 8(1), pp. 52-75. Shapiro, D., 1998. Repatriation: A Modest Proposal. New York University Journal of International Law and Politics, Volume 31, pp. 95-108. Stone, P., 2006. A dark tourism spectrum: Towards a typology of death and macabre related tourist sites, attractions and exhibitions. [Online] Available at: http://works.bepress.com/philip_stone/4 [Accessed 18 October 2014]. 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Tourist Studies, 2020

While dark tourism aimed at adults reminds them of past tragic fights, faults and follies, thousands of children and youth also consume inherent memorial messages at dark tourism sites. This paper addresses these unnoticed childhood encounters, about which scholarly discourse remains conspicuously silent. At present, dark tourism research focuses almost exclusively on adults and does not adequately explain young tourists’ experiences. How children experience dark tourism sites has much to do with their understanding of death. Because younger children may not possess an adult-like knowledge of death, they are unable to experience a site as dark. Other theoretical disparities include children’s limited agency in choosing their destinations and their unique and often playful exploration of dark places. To address the inadequacy of current dark tourism conceptualisations, we propose a new framework to encourage scholarly interrogation of children’s experiences at dark tourism sites. Dra...

Despite increasing academic attention paid to dark tourism, understanding of the concept remains limited, particularly from a consumption perspective. That is, the literature focuses primarily on the supply of dark tourism; less attention, however, has been paid to the demand for ‘dark’ touristic experiences. This theoretical paper seeks to address this gap in the literature. Drawing upon the contemporary sociology of death, it explores the relationship between socio-cultural perspectives on mortality and the potential of dark tourism as a means of confronting death in modern societies. In so doing, it proposes a model of dark tourism consumption within a thanatological framework as a basis for further theoretical and empirical analysis of dark tourism.

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Dark tourists: profile, practices, motivations and wellbeing.

dark tourism research proposal

1. Introduction

2. theoretical background, 2.1. dark tourists and their motivation to dark tourism consumption, 2.2. dark tourist personality, 2.3. research questions, 3. materials and methods, 3.1. procedures, 3.2. instruments.

  • Sociodemographic questionnaire
  • Questionnaire about dark tourism’s practices
  • Questionnaire about dark tourism´s motivations
  • Rumination on Sadness Scale (RSS)
  • Self-Hatred Scale (SHS)
  • BSI Hostility Scale (HSS)
  • Psychological Vulnerability Scale (PVS)
  • Tourism Wellbeing Scale (TWS)

3.3. Data Analysis

5. discussion, 6. conclusions, author contributions, institutional review board statement, informed consent statement, data availability statement, conflicts of interest.

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Click here to enlarge figure

Sociodemographic VariablesN (%)n (%)n (%)χ pΦ
TotalKnow Not
Dark Tourism
Know
Dark Tourism
Sample 993 (100.0)600 (60.4)393 (39.6)
GenderFemale574 (57.8)343 (57.2)231 (68.8)0.2530.615−0.016
Male419 (42.2)257 (42.8)162 (41.2)
Marital statusNo relation377 (38.0)224 (37.3)153 (38.9)0.2570.612−0.016
In a relation616 (62.0)376 (62.7)240 (61.1)
EducationNo education9 (0.9)6 (1.0)3 (0.8)18.955 0.139
Primary 77 (7.8)63 (10.5)14 (3,6)
Secondary 437 (44.0)268 (44.7)169 (43.0)
University 470 (47.3)263 (43.8)207 (52.7)
Professional statusInactive110 (11.1)72 (12.0)38 (9.7)1.3100.2520.036
Active883 (88.9)528 (88.0)355 (90.3)
AgeM ± SD; Min–Max31.28 ± 14.45; 18–8732.41 ± 15.07; 18–8729.56 ± 13.29; 18–793.136 0.198
TotalKnow Not
Dark Tourism
Know
Dark Tourism
Sample N%n%n%χ pΦ
Have you ever visited…?99310060060.439339.6
CemeteriesNo29129.317829.711328.80.0960.0570.010
Yes70270.742270.328071.2
Holocaust MuseumsNo76276.748080.028271.89.041 0.095
Yes23123.312020.011128.2
Sites of Human TragedyNo76877.349081.727870.716.184 0.128
Yes22522.711018.311529.3
Concentration CampsNo85586.153188.532482.47.281 0.086
Yes13813.96911.56917.6
PrisonsNo74875.347979.826968.416.563 0.129
Yes24524.712120.212431.6
Sites of WarNo78378.948580.829875.83.5690.0590.060
Yes21021.111519.29524.2
Sites of Natural DisastersNo76977.448580.828472.39.980 0.100
Yes22422.611519.210927.7
Stop to see accidentsNo62262.638063.324261.60.3130.5760.018
Yes37137.422036.715138.4
TotalKnow Not
Dark Tourism
Know
Dark Tourism
SampleN%n%n%χ pΦ
Motives to visit99310060060.439339.6
CuriosityNo41742.027345.514436.67.605 0.088
Yes57658.032754.524963.4
Need to learnNo67568.043372.224261.612.231 0.111
Yes31832.016727.815138.4
Need to seeNo63664.039265.324462.11.0870.2970.033
Yes35736.020834.714937.9
Need to understandNo59159.539065.020151.118.919 0.138
Yes40240.521035.019248.9
PleasureNo91391.955792.835690.61.6200.2030.040
Yes808.1437.2379.4
Need to see morbid thingsNo94194.857696.036592.94.672 0.069
Yes525.2244.0287.1
MinimumMaximumMeanStandard
Deviation
SkewnessKurtosis
Rumination on
sadness (RSS)
RSS1152.311.180.62−0.46
RSS2152.681.280.30−0.98
RSS3152.621.300.32−0.99
RSS4152.261.200.69−0.52
RSS5152.111.280.92−0.34
RSS6151.851.161.280.68
RSS7152.251.300.70−0.69
RSS8151.540.961.943.31
RSS9151.931.171.130.29
RSS10152.211.170.72−0.38
RSS11152.191.230.68−0.65
RSS12152.941.280.02−1.06
RSS13152.001.251.06−0.04
Self-hatred (SHS)
SHS1171.521.122.375.14
SHS2171.731.281.953.23
SHS3171.310.883.5913.83
SHS4171.651.242.103.76
SHS5171.521.142.566.40
SHS6171.791.502.053.29
SHS7171.941.531.732.18
Hostility (HSS)
BSI_HSS1042.331.23−0.17−1.02
BSI_HSS2041.311.220.70−0.43
BSI_HSS3040.851.011.321.34
BSI_HSS4040.981.131.180.70
BSI_HSS5041.571.270.46−0.85
Psychological
vulnerability (PVS)
PVS1152.851.370.19−1.18
PVS2152.731.360.27−1.12
PVS3152.021.281.03−0.16
PVS4152.001.191.040.07
PVS5152.531.360.44−1.04
PVS6153.191.44−0.16−1.33
Tourism wellbeing (TWB)
TWBS1174.501.78−0.43−0.69
TWBS2175.741.54−1.311.06
TWBS3174.891.57−0.54−0.39
TWBS4175.411.66−0.970.11
TWBS5174.301.92−0.28−1.05
TWBS6174.182.00−0.17−1.13
TWBS7173.482.030.23−1.21
TWBS8175.061.76−0.75−0.28
TotalKnow Not
Dark Tourism
Know
Dark Tourism
αMSDMRMRUpr
Sample 993100600393
RSS Total0.9162.220.86498.37494.91117,077.5000.852−0.0059
SHS Total 0.9311.641.06504.99484.80113,106.5000.245−0.0369
HSS Total 0.7901.410.87498.434.94.82117,044.5000.846−0.0062
PVS Total 0.7882.550.93508.70479.13110,878.5000.112−0.0505
TWBS Total0.8184.691.19486.39513.19111,536.5000.150−0.0457
No VisitVisit
SampleMRMRUpr
SHS Total 550.65474.7686,528.500 −0.1291
PVS Total 592.94483.3492,554.500 −0–0741
SHS Total485.08541.4672,879.000 −0.0861
HSS Total 479.27557.8872,491.500 −0.1148
TWBS Total 483.55543.1775,786.000 −0.0869
RSS Total463.43553.2894,502.500 −0.1516
SHS Total 471.10540.4299,273.500 −0.1253
HSS Total 461.28556.8993,161.000 −0.1605
PVS Total 457.84562.6691,021.500 −0.1771
TWBS Total475.07533.77101,739.000 −0.0991
NoYes
SampleMRMRUpr
RSS Total466.19519.31107,248.000 −0.0915
SHS Total 454.48527.78102,364.000 −0.1353
HSS Total 457.02525.95103,423.000 −0.1188
PVS Total 449.50531.39100,288.000 −0.1411
TWBS Total468.48517.65108,203.000 −0.0847
SHS Total480.57531.8896,232.000 −0.0895
TWBS Total481.97528.9197,177.500 −0.0764
RSS Total468.92547.0295,668.500 −0.1307
SHS Total 479.58528.04102,446.000 −0.0869
HSS Total 469.66545.7196,137.000 −0.1276
PVS Total 477.48431.78101,110.500 −0.0910
TWBS Total 482.84522.22104,523.000 −0.0659
RSS Total462.18548.2098,210.500 −0.1473
SHS Total 479.19523.19108,263.000 −0.0807
HSS Total 476.29527.45106,551.500 −0.0878
PVS Total 476.42527.26106,625.500 −0.0871
TWBS Total479.01523.45108,160.000 −0.0761
TWBS Total491.22562.9231,246.500 −0.0681
RSS Total489.97624.1317,855.000 −0.1042
SHS Total 490.72610.6818,554.500 −0.0999
HSS Total 492.32581.6520,064.000 −0.0696
PVS Total 491.89589.4319,659.500 −0.0759
Model 1 Model 2
BEP BβBEP Bβ
Gender0.0310.0150.0660.0280.0120.060
Age0.0010.0010.0520.0010.0000.076
Know/know not dark tourism0.0690.0150.1470.0300.0120.064
Curiosity 0.1300.0130.280
Need to learn 0.1070.0150.217
Need to understand 0.1070.0140.229
Pleasure 0.1080.0210.128
R (R Adj.)0.027 (0.024)0.385 (0.381)
F for change in R 9.291 ** 143.202 **
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Magano, J.; Fraiz-Brea, J.A.; Leite, Â. Dark Tourists: Profile, Practices, Motivations and Wellbeing. Int. J. Environ. Res. Public Health 2022 , 19 , 12100. https://doi.org/10.3390/ijerph191912100

Magano J, Fraiz-Brea JA, Leite Â. Dark Tourists: Profile, Practices, Motivations and Wellbeing. International Journal of Environmental Research and Public Health . 2022; 19(19):12100. https://doi.org/10.3390/ijerph191912100

Magano, José, José A. Fraiz-Brea, and Ângela Leite. 2022. "Dark Tourists: Profile, Practices, Motivations and Wellbeing" International Journal of Environmental Research and Public Health 19, no. 19: 12100. https://doi.org/10.3390/ijerph191912100

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Alongside the growing fascination of tourists and researchers alike with visits to sites associated with death and atrocity (Stone and Sharpley 2008), different terms (for example, black spots tourism, thanatourism or morbid tourism) have been keyed in the attempt to describe, define and conceptualise this social phenomenon. Scholars have commonly adopted the term ‘dark tourism’, first coined by Foley and Lennon (1996) (see for example, Cohen 2010; Mowatt and Chancellor 2011). Nevertheless, the common usage of this term does not suggest the existence of an accepted definition of this social phenomenon. Moreover, there is a general agreement that dark tourism still remains ‘theoretically fragile’ (Stone and Sharpley 2008: 575) and ‘poorly conceptualized’ (Jamal and Lelo 2011: 31). In line with Seaton and Lennon’s (2004) observation that there are more questions than answers in relation to dark tourism, this chapter raises again the question of ‘what is dark tourism?’ (Jamal and Lelo 2011: 31). We attempt to challenge the current approach to dark tourism, asking whether experiences considered to be dark tourism, such as visits to Holocaust or slavery-related sites (Miles 2002; Dann and Seaton 2001), the favela of Rio de Janeiro (Robb 2009), Jack the Ripper walks in London (Stone 2006) and the Body Worlds exhibition (Stone 2011a) indeed have something in common?

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Dark Tourism, the Dark Side of Cultural Tourism. Application to the City of Porto

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dark tourism research proposal

  • Dália Liberato 3 ,
  • Pedro Liberato 3 &
  • Andreia Gonçalves 4  

Part of the book series: Springer Proceedings in Business and Economics ((SPBE))

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Dark Tourism represents an extension of cultural tourism, once it was necessary to innovate this tourism typology justified by a decrease in demand. This change, was verified in the tourist experience level, that is, to provide unique moments in the cultural level, through the experience, so that it could be the option for a greater number of tourists in the destination. Dark Tourism sites include concentration camps, inactive prisons, serial killers homes, cemeteries, and all other venues that meet the standards of death, tragedy and suffering (Biran et al. 2011; Braithwaite and Lee 2006; Dunkley et al. 2011; Kang et al. 2012; Light 2016, 2017; Podoshen 2013; Podoshen et al. 2015; Stone and Sharpley 2008, 2009; Stone 2012; Yan et al. 2016; and Zhang et al. 2016). In Portugal there are some sites associated with the practice of Dark Tourism, although this is not yet sufficiently explored. The main objective of this investigation is the evaluation of Dark Tourism potential in the city of Porto. Partial objectives are: proving the existence of a market niche in Porto associated to Dark Tourism; understand if the city of Porto has tourism resources and tourism demand, able to develop a tourism experience within the Dark Tourism offer; and to sensitize the Destination Management Organizations (DMO’s) in Porto to the opportunity of this market, through 178 questionnaires, applied to tourists/visitors in the city of Porto. This research confirmed some objectives, variables and proposed fields.

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Liberato, D., Liberato, P., Gonçalves, A. (2019). Dark Tourism, the Dark Side of Cultural Tourism. Application to the City of Porto. In: Katsoni, V., Segarra-Oña, M. (eds) Smart Tourism as a Driver for Culture and Sustainability. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-030-03910-3_12

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COMMENTS

  1. Dark tourism: motivations and visit intentions of tourists

    Introduction. Dark tourism is defined as the act of tourists traveling to sites of death, tragedy, and suffering (Foley and Lennon, 1996).This past decade marks a significant growth of dark tourism with increasing number of dark tourists (Lennon and Foley, 2000; Martini and Buda, 2018).More than 2.1 million tourists visited Auschwitz Memorial in 2018 (visitor numbers, 2019), and 3.2 million ...

  2. Mapping the dark: a bibliometric examination of research in Dark Tourism

    Abstract. This paper aimed to identify research activity on Dark Tourism based on bibliometric analysis using the WoS database with the support of the VOSviewer. The analysis revealed 10 areas where the topic of Dark Tourism was found and the top five countries with the most publications.

  3. A Bibliometric Analysis and Systematic Review of Dark Tourism ...

    It can help researchers interested in the field identify emerging trends and new areas of research, which can help keep the field of dark tourism relevant and up-to-date. This paper is divided into five sections. Section 2 outlines the research methods utilised, while Section 3 provides the results obtained.

  4. (PDF) Dark tourism: a bibliometric review of the past, present and

    This study holistically presents the underlying knowledge of dark tourism, in contrast to the evaluation of the. dark tourist experience presented by Illiev (2021). From a bibliometric standpoint ...

  5. Progress in dark tourism and thanatourism research: An uneasy

    Dark tourism (although not thanatourism) also enjoys a high profile outside the academic environment. The topic has caught the attention of the media (Lennon, 2010, Seaton and Lennon, 2004) in a way few other forms of tourism have achieved, and is a regular subject for newspaper/magazine articles and television programmes.Dark tourism also enjoys a substantial internet presence: a Google ...

  6. (PDF) Consumption, motivation and experience in dark tourism: a

    Shapiro, D., 1998. Repatriation: A Modest Proposal. New York University Journal of International Law and Politics, Volume 31, pp. 95-108. Stone, P., 2006. A dark tourism spectrum: Towards a typology of death and macabre related tourist sites, attractions and exhibitions. ... At present, dark tourism research focuses almost exclusively on adults ...

  7. Towards a Phenomenology of Dark Tourist Experiences

    The term "dark tourism" was coined by Foley and John Lennon and has come to designate the way in which sites and experiences of death, suffering, and the grotesque have come to be increasingly commercialized and presented as tourist offerings.Academic treatment of this phenomenon has ranged from the analysis of specific dark sites and the investigation of tourist motivations to visit such ...

  8. Dark tourism.

    Abstract. This chapter explores the emergent concept of dark tourism. In reviewing the definitions and understandings of dark tourism, appraising dark tourism motivations and management of dark tourism attractions in environmental, educational and financial terms, and interpreting dark tourism attractions within the context of commodification ...

  9. Dark Tourism

    Dark Tourism. Also known as "thanatourism," dark tourism is an academic taxonomy which denotes travel to locations or sites associated with death, disasters, or the seemingly macabre. Over the past 25 years, dark tourism has become a pervasive feature within international tourism economies, as well as in research and scholarship.

  10. Dark Tourists: Profile, Practices, Motivations and Wellbeing

    This work aims to address whether knowing what dark tourism is (or not) impacts rumination on sadness, self-hatred, hostility, psychological vulnerability, and tourist wellbeing, as well as practices and motivations for dark tourism. A quantitative approach, based on a survey of 993 respondents, reveals that women and more educated participants know more about dark tourism; people who know ...

  11. Dark Cities? Developing a Methodology for Researching Dark Tourism in

    4 Methodology. This paper presents the initial findings of an exploratory research project that has the aim of understanding the significance of dark tourism in the tourism offer of European cities. It follows on from research by Powell and Iankova (2015) which explored the nature of London's dark tourism offer.

  12. (PDF) DARK TOURISM: The effects of motivation and environmental

    The research results provide useful reference information for the planning of Dark Tourism relics and the development of tourism activities. Conceptual framework of this research Structural ...

  13. Journal of Tourism Research & Hospitality Dark Tourism: Concepts

    Dark T ourism: Concepts, T ypologies and Sites. Ana Paula Fonseca *, Claudia Seabra and Carla Silva. Abstract. Dark Tourism, understood as the type of tourism that involves a. visit to real or ...

  14. Dark tourism and affect: framing places of death and disaster

    The 'darkness' in dark tourism. The locution 'dark tourism' has undergone critical scrutiny, as detractors claim that it entails negative cultural connotations (Dunnett, Citation 2014; Edensor, Citation 2013), and prefer definitions perceived as more neutral, such as thanatourism.Regardless of the word used to describe visits to places related to death, negativity may be implied ...

  15. Evolving Themes in Dark Tourism Research: A Review Study

    research over the past two decades, Stone (2011) suggested that the researchers need to consider dark tour-ism research as a multidisciplinary approach, i.e., they need to blend philosophies and theories from various disciplines while studying dark tourism. The review suggested that future studies could study ethical dilem-

  16. Exploring the Potential of Dark Tourism in the Aftermath of Tropical

    Reasons people visit dark tourism sites and harness their (negative) emotions are well documented in psychology and consumer behaviour (Nawijn and Biran 2019).However, González-Tennant considers these sites a "difficult heritage".As such, the concept of "new heritage" is brought in for social justice, particularly with local communities that are both directly and indirectly affected.

  17. Mapping the dark: a bibliometric examination of research in Dark Tourism

    The term "Dark Tourism" was used first by Foley and Lennon (1996, p. 196) in their article "JFK and Dark Tourism: A Fascination with Assassination.". They defined Dark Tourism as "tourism associated with sites of death, disaster, and depravity.". Lennon and Foley introduced the concept of Dark Tourism in 2000 in their book Dark ...

  18. Dark-Tourism-Research-Proposal-Final-Draft

    THE DARK SIDE OF CAVITE: DISCOVERING PROMOTIONAL ISSUES AND CHALLENGES IN FEATURING DARK TOURISM A Research Proposal Presented to the Faculty of the Hospitality Management/Culinary Management/Tourism Management Program STI College Bacoor In Partial Fulfilment of the Requirements for the Degree Bachelor of Science in Tourism Management CHIKA AGUILAR LORRENCE DAVE M. CASTILLO KAEYL ANGEL VICENTE ...

  19. Reconceptualising dark tourism

    Scholars have commonly adopted the term 'dark tourism', first coined by Foley and Lennon (1996) (see for example, Cohen 2010; Mowatt and Chancellor 2011). Nevertheless, the common usage of this term does not suggest the existence of an accepted definition of this social phenomenon. Moreover, there is a general agreement that dark tourism ...

  20. Dark Tourism, the Dark Side of Cultural Tourism. Application to the

    The darker side of travel: The theory and practice of dark tourism. Bristol: Channel View Publications. Google Scholar Strange, C., & Kempa, M. (2003). Shades of dark tourism: Alcatraz and Robben Island. Annals of Tourism Research, 30, 386-405. Article Google Scholar Tilden, F. (1977). Interpreting our heritage. Chapel Hill: University of ...