business planning google books

How to Write a Business Plan

Read it now on the O’Reilly learning platform with a 10-day free trial.

O’Reilly members get unlimited access to books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Book description

How to Write a Business Plan presents the latest thinking on effective business planning, while putting all the information and tools students need right at their fingertips. From diagnosing and measuring customer satisfaction to finding innovative ways to raise capital, the fifth edition of this best-selling course explains how to organize and implement the planning process from beginning to end and position a company for success.

Students will learn how to: • Evaluate a business’s capabilities, strengths, and weaknesses • Pinpoint the crucial elements of the competitive environment, including market, economic, and technological factors • Establish realistic goals, objectives, and strategies in areas including marketing, organization and management, production/services, R&D, finance, and information technology • Develop both operating and financial plans • Identify and integrate customer requirements into the business plan • Write the actual planning document and use it to steer a company to greater productivity and profits • Obtain the capital needed to grow a business

Completely revised and updated, the course now includes sections on developing Information Technology goals and strategies, a new chapter preparing an IT Plan, and a glossary of terms. It also covers the role of the balanced scorecard in developing a business plan and looks at new ways to raise capital such as crowdfunding and search funds. Sample outlines, exercises, and review questions reinforce key concepts and allow students to strengthen their skills. Startups and established businesses alike all need a plan—this course makes creating one easy.

Table of contents

• About This Course
• How to Take This Course
• The Business Plan Is the Final Step of Planning
• The Business Plan and the Development Process
• Executive Summary
• Sales and Revenue Plan
• Production Plan
• Research and Development Plan
• Organization and Management Plan
• Financial Plan
• Information Technology Plan
• Contingency Plans
• Review Questions
• What Is Business Planning?
• Internal Uses of a Business Plan
• External Uses of a Business Plan
• Market Strategy
• Production or Service Strategy
• Research and Development Strategy
• Organization and Management Strategy
• Financial Strategy
• Information Technology Strategy
• Step 1: Organizing the Planning Process
• Step 2: Diagnosing the Situation
• Step 3: Setting Goals
• Step 4: Developing Operating Plans
• Step 5: Developing a Financial Plan
• Step 6: Writing the Business Plan Document
• Evaluating Market Strategy
• Evaluating Production or Service Strategy
• Evaluating Research and Development Strategy
• Evaluating Organization and Management Strategy
• Evaluating Financial Strategy
• Evaluating Information Technology Strategy
• The Balanced Scorecard and the Business Plan
• How to Use the Results of an Internal Diagnosis
• Structure of the Company’s Operating Environment Focus on the Customer
• Customer Value Model for the Family Doctor
• Identifying the Company’s Customers
• Four Key Questions for Customer Research
• Customer Versus Market Segmentation
• Measuring Customer Satisfaction
• Ten Key Steps in Customer Satisfaction Measurement
• Analysis of Market Developments
• Analysis of Technological Developments
• Analysis of Economic Developments
• Analysis of Major Societal Forces and Trends
• Legislative and Regulatory Actions
• How to Use the Results of an External Diagnosis
• Definition of a Mission
• The Purpose of Goal Setting
• The Nature of Goals, Objectives, and Strategies
• How Goals Are Established
• Setting Market Goals and Strategies
• Setting Production or Service Goals and Strategies
• Setting Research and Development Goals and Strategies
• Setting Organization and Management Goals and Strategies
• Setting Financial Goals and Strategies
• Setting Information Technology Goals and Strategies
• How Goals, Objectives, and Strategies Should Be Used
• Developing Quarterly Sales and Revenue Objectives
• Developing Estimates of Marketing and Sales Expenses
• Pulling Revenue and Expense Objectives Together
• Linking Sales and Revenue Objectives to the Research and Development Plan
• Finalizing the Sales and Revenue Plan
• Production Scheduling
• Raw Materials Planning
• Direct Labor Planning
• Production Overhead Planning
• Computing the Cost of Goods Sold
• Finalizing the Production Plan
• Factors Involved in the Structure
• Form of the Structure
• Implementing the Structure
• Developing Effective Management and Information Systems
• Developing an Effective Workforce
• Estimating Management and Administrative Expenses
• Linking the Financial Plan to Financial Goals and Strategies
• Preparing an Income Statement
• Planning Working Capital
• Planning Long-Term Assets
• Planning a Financing Structure
• Finalizing a Balance Sheet
• Preparing a Statement of Cash Flows
• Finalizing a Financial Plan
• IT Situation Analysis
• Goals and IT Initiatives
• Timelines and IT Initiatives
• Tracking Emerging Technologies
• Goal Setting and IT Initiatives
• The IT Plan and Organizational Learning
• Information Technology Budget
• Information Technology Performance Measures
• Alternatives for Raising Capital
• Venture Capitalists
• Joint Ventures
• Search Funds
• Crowdfunding
• Public Securities Markets
• Commercial Banks
• Asset-Based Lenders
• Leasing Companies
• Government-Assisted Programs
• Industrial Revenue Bonds
• People Involved
• Viability of the Concept
• Marketing Skills and Experience
• History of Success
• Personal Commitment of Resources
• Reasonableness of Financial Projections
• The Bankers’ Perspective
• Age of the Business
• Personal Goals
• Packaging the Written Plan
• Submitting the Plan
• Closing the Transaction
• Bibliography
• Online Resources

Product information

• Title: How to Write a Business Plan
• Author(s): Michael P. Griffen
• Release date: September 2015
• Publisher(s): AMA Self-Study
• ISBN: 9780761215516

You might also like

How to write a business plan, fourth edition.

by Edward T Crego, Peter D Schiffrin, James C Kauss

The key to a professional-quality business plan.

Creating a Business Plan

by Harvard Business Review

Every business needs a business plan--a plan to meet the expected and unexpected opportunities and obstacles …

The FT Essential Guide to Writing a Business Plan, 3rd Edition

by Vaughan Evans

Vaughan Evans is an independent strategy consultant, prolific writer and dynamic speaker(www.vaughanevansandpartners.com). He has specialised in …

The FT Essential Guide to Writing a Business Plan, 2nd Edition

Whether you seek financial backing or board consent, this bestseller gives you the critical knowledge you …

Don’t leave empty-handed

Get Mark Richards’s Software Architecture Patterns ebook to better understand how to design components—and how they should interact.

It’s yours, free.

Check it out now on O’Reilly

Dive in for free with a 10-day trial of the O’Reilly learning platform—then explore all the other resources our members count on to build skills and solve problems every day.

• Business & Money

Enjoy fast, free delivery, exclusive deals, and award-winning movies & TV shows with Prime Try Prime and start saving today with fast, free delivery

Amazon Prime includes:

Fast, FREE Delivery is available to Prime members. To join, select "Try Amazon Prime and start saving today with Fast, FREE Delivery" below the Add to Cart button.

• Cardmembers earn 5% Back at Amazon.com with a Prime Credit Card.
• Unlimited Free Two-Day Delivery
• Streaming of thousands of movies and TV shows with limited ads on Prime Video.
• A Kindle book to borrow for free each month - with no due dates
• Listen to over 2 million songs and hundreds of playlists
• Unlimited photo storage with anywhere access

Important:  Your credit card will NOT be charged when you start your free trial or if you cancel during the trial period. If you're happy with Amazon Prime, do nothing. At the end of the free trial, your membership will automatically upgrade to a monthly membership.

Buy new: .savingPriceOverride { color:#CC0C39!important; font-weight: 300!important; } .reinventMobileHeaderPrice { font-weight: 400; } #apex_offerDisplay_mobile_feature_div .reinventPriceSavingsPercentageMargin, #apex_offerDisplay_mobile_feature_div .reinventPricePriceToPayMargin { margin-right: 4px; } -42% $17.49 $ 17 . 49 FREE delivery Monday, May 13 on orders shipped by Amazon over $35 Ships from: Amazon.com Sold by: Amazon.com

Return this item for free.

Free returns are available for the shipping address you chose. You can return the item for any reason in new and unused condition: no shipping charges

• Go to your orders and start the return
• Select the return method

Save with Used - Good .savingPriceOverride { color:#CC0C39!important; font-weight: 300!important; } .reinventMobileHeaderPrice { font-weight: 400; } #apex_offerDisplay_mobile_feature_div .reinventPriceSavingsPercentageMargin, #apex_offerDisplay_mobile_feature_div .reinventPricePriceToPayMargin { margin-right: 4px; } $11.05 $ 11 . 05 FREE delivery Wednesday, May 15 on orders shipped by Amazon over $35 Ships from: Amazon Sold by: Marin Bookstore

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required .

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera - scan the code below and download the Kindle app.

Image Unavailable

• To view this video download Flash Player

Follow the author

The Complete Book of Business Plans: Simple Steps to Writing Powerful Business Plans Paperback – Illustrated, October 1, 2006

Purchase options and add-ons.

Readers have turned to The Complete Book of Business Plans for almost 10 years for advice and information, making it one of the bestselling business planning books of our time.

Authors Brian Hazelgren and Joseph Covello have gone back to the drawing board on this updated edition, providing you with more than a dozen brand-new business plans that will help you attract the financing and investment you need. The Complete Book of Business Plans also includes revised and updated information on how to get started, what questions to ask and how to finalize a business plan that will get you off the ground and running.

For business owners just starting out or seasoned veterans that want to bring their business to the next level, The Complete Book of Business Plans is the only reference they need to get the funding they're looking for.

• Print length 512 pages
• Language English
• Publisher Sourcebooks
• Publication date October 1, 2006
• Dimensions 8.5 x 1.28 x 11 inches
• ISBN-10 1402207638
• ISBN-13 978-1402207631
• See all details

Frequently bought together

Customers who viewed this item also viewed

Editorial Reviews

From the back cover, about the author.

Joe Covello is the founder of The Covello Group, a professional firm specializing in business planning and finance located in Clearwater, Florida and serving the greater Tampa Bay area. His firm services small- and medium-size clients in various industries including manufacturing, distribution, service, and retail.

Joe holds a Masters of Business Administration Degree in Finance from Fairleigh Dickinson University and he has a Bachelor of Arts Degree in Accounting from William Paterson University. He has co-authored two books, Your First Business Plan and The Complete Book of Business Plans. In addition he has written several notable papers on business related subjects.

He has a been a radio talk show co-host with Brian Hazelgren on the number one station in the Phoenix, AZ market. The show was called "All About Business" and the focus topics were geared toward assisting business owners and managers in creating business efficiencies in management, sales, marketing, production, and finance.

In addition, Joe served as an adjunct faculty member for the State of Arizona Community College District were he taught classes in sales, marketing, management, human relations, and business planning. He was instrumental in creating, developing, and presenting the course on business planning to the College District Board where it was approved and implemented as an official course to be used throughout the College District.

Over his twenty-four year career, he has been hired into several key management positions for the primary purpose to spearhead business start-ups, turnarounds, and expansions. During his tenure, each business enterprise achieved higher sales levels, increased employee moral and productivity, and a more profitable bottom line.

Brian Hazelgren founded goStrategy to focus on all aspects of strategic consulting for small and medium enterprises. Brian has a degree in marketing from Western International University, with a minor in finance. Brian has authored and coauthored five books, including Your First Business Plan and The Complete Book of Business Plans, and has produced two business CDs. His latest work, Power Planning: The New Era in Strategic Thinking is the manual used in the goStrategy strategic planning courses. Brian is an Adjunct Professor at the University of Utah where he is one of four professors chosen to start the new Entrepreneurship program at the University. He is also a frequent guest on radio talk shows throughout the country. He has 17 years in the business/strategic planning and technology fields.

Brian has been a radio talk show host on the No. 1 station in the Phoenix, AZ market. His show was called "All About Business" and he focused on topics geared towards assisting business owners and managers in running a better organization.

Brian has owned and operated a successful manufacturing and distribution company, which produced the popular Gumball Wizard and Gumball Mania vending machines. His products were frequently featured on The Price is Right, as the number one product in the Sharper Image Catalog and in three Hollywood movies (Richie Rich, First Kid and Monolith).

Brian spent four years with Sprint Paranet, a division of Sprint, as a Regional Director. While at Sprint, Brian received several awards, including the first ever Outstanding Achievement Award, the Division Managers Award, the Marketing Aptitude Award, the 120% of Goal Award, Para 100 and the Fast Start Award. As a start-up under Brian's leadership, Sprint Paranet Utah was awarded the No. 1 IT Consulting Firm Award in the State of Utah. This was accomplished after only 2 years in the Intermountain market.

During the early phases of the Internet, Brian started a Phoenix, AZ based ISP that was soon voted the No. 3 ISP in the state of Arizona. He sold his interests in this business.

Brian was a member of the BYU national championship football team in 1984. He was a sprinter in track and field and has held five records in track and field in the state of Utah. He was drafted to play professional baseball out of high school, but chose to play football.

Brian is the father of six children, with two sets of twins. He and his lovely wife of 15 years, Ann Christensen Hazelgren, live in Riverton, Utah.

Excerpt. © Reprinted by permission. All rights reserved.

Product details.

• Publisher ‏ : ‎ Sourcebooks; 2nd edition (October 1, 2006)
• Language ‏ : ‎ English
• Paperback ‏ : ‎ 512 pages
• ISBN-10 ‏ : ‎ 1402207638
• ISBN-13 ‏ : ‎ 978-1402207631
• Item Weight ‏ : ‎ 2.13 pounds
• Dimensions ‏ : ‎ 8.5 x 1.28 x 11 inches
• #436 in Business Planning & Forecasting (Books)
• #1,897 in Strategic Business Planning
• #2,769 in Systems & Planning

About the author

Joseph a. covello.

Discover more of the author’s books, see similar authors, read author blogs and more

Customer reviews

Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.

To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.

Reviews with images

• Sort reviews by Top reviews Most recent Top reviews

Top reviews from the United States

There was a problem filtering reviews right now. please try again later..

• Amazon Newsletter
• About Amazon
• Accessibility
• Sustainability
• Press Center
• Investor Relations
• Amazon Devices
• Amazon Science
• Sell on Amazon
• Sell apps on Amazon
• Supply to Amazon
• Protect & Build Your Brand
• Become an Affiliate
• Become a Delivery Driver
• Start a Package Delivery Business
• Advertise Your Products
• Self-Publish with Us
• Become an Amazon Hub Partner
• › See More Ways to Make Money
• Amazon Visa
• Amazon Store Card
• Amazon Secured Card
• Amazon Business Card
• Shop with Points
• Credit Card Marketplace
• Reload Your Balance
• Amazon Currency Converter
• Your Account
• Your Orders
• Shipping Rates & Policies
• Amazon Prime
• Returns & Replacements
• Manage Your Content and Devices
• Recalls and Product Safety Alerts
• Conditions of Use
• Privacy Notice
• Consumer Health Data Privacy Disclosure
• Your Ads Privacy Choices

• 400+ Sample Business Plans
• WHY UPMETRICS?

Customer Success Stories

Business Plan Course

Strategic Planning Templates

E-books, Guides & More

Entrepreneurs & Small Business

Accelerators & Incubators

Business Consultants & Advisors

Educators & Business Schools

Students & Scholars

AI Business Plan Generator

Financial Forecasting

AI Assistance

Ai Pitch Deck Generator

Strategic Planning

See How Upmetrics Works  →

• Sample Plans

Small Business Tools

7 Top Business Plan Books for New-age Entrepreneurs

Free Ultimate Guide On Writing A Business Plan

• October 18, 2023

12 Min Read

Business Plan books are the first thing to go for once you have decided on the idea you want to pursue as an entrepreneur.

Starting up as an entrepreneur is not as simple as it seems. Transforming your idea into a business that creates value for the world is a long process.

The process is full of uncertainties, hurdles, and burnout. To make consistent efforts without giving up, you need a plan you can rely upon.

A plan that helps you in making wise decisions in your entrepreneurial journey is known as a business plan.

It also helps in refining processes and keeps you in line with your business goals.

Now, how would you create a business plan?

Well, you can anyhow get to know what it contains. However, to easily create a business plan that covers all aspects of your business, you must read these books.

In this article, we are going to discuss the 7 top business plan books written for ambitious entrepreneurs like you!

Best Business Plan Books

• Art of the Start 2.0
• The Successful Business Plan: Secrets and Strategies
• The Founder’s Dilemma
• The One-Page Business Plan for the Creative Entrepreneur
• The Secrets to Writing a Successful Business Plan
• Anatomy of a Business Plan
• The Complete Book of Business Plans

1. Art of the Start 2.0

Goodreads rating: 3.87/5

The author of this book is American millionaire Guy Kawasaki. Though his name is enough for anyone to stand up from their seats let me tell you a few things about him.

• He worked with Apple in 1984 as a part of the marketing team for Macintosh computers.
• He is the author of 12 books including The Art of Social Media, and Enchantment.
• He is currently working as the chief evangelist of Canva which is a graphic designing software.

Now coming to what this book holds for you, it’s one of those books that focus on transforming your business idea into a full-fledged organization.

Guy Kawasaki explains why it is important to have a vision and how you, as an entrepreneur, can feed your team with the same vision.

If your team does not adhere to the same vision, there will always be chaos in the workspace.

You must also share stories about your product and your journey. Everyone loves stories. You don’t have to write a 300-page book but a few social media posts, and videos that resonate well with your target audience.

The book also guides entrepreneurs while hiring. It tells you to hire people who are new in the industry. They are most likely to innovate new products as they consistently ask questions.

Key Highlight:

This book will help you in writing a business plan along with guiding you in various steps of entrepreneurship. This book holds something for every aspect of entrepreneurship.

It also stresses how you can use the internet and cloud tools to make the processes more accessible and more efficient. In the modern era, businesses are equipped with tools that are affordable and accessible to everyone.

Moreover, the book also throws light on socializing and partnering with the right people for leadership roles or to get funding.

By reading this book, you will feel more powerful as an entrepreneur and will be ready to take on challenges that come along with entrepreneurship.

This book doesn’t sound like rhetoric and probably that’s why this book received appreciation from all across the world.

Book Link- Art of the Start 2.0

A reader’s review:

The focus is on tech entrepreneurs. While much of the advice is applicable to other industries, the book will hit the bullseye specifically with those starting technology businesses.

Anita Campbell (via Goodreads)

2. The Successful Business Plan: Secrets and Strategies

The author of the book is Rhonda Abrams who has written more than 12 books on entrepreneurship. Being an entrepreneur herself, the knowledge she shares is absolute gold and trustworthy.

She also writes one of the most popular columns in the US known as Small Business Strategies.

Let us now discuss what Rhonda Abrams has taught in her book.

The Successful Business Plan: Secrets and Strategies is a complete guide for anyone stuck in writing. It is one of those books that give you a push to start working on your idea.

This book contains various worksheets and charts which makes it consumable as well as practical.

You will get enough examples of various parts of a business plan , giving you an in-depth idea of what it looks like and how it is written.

This book not only teaches you to write a business plan that reminds you about your vision but also this plan can help you get investors on board.

It also equips you with strategies to get funds at the best possible rates and also to minimize the costs involved in running a business.

It gives you an in-depth understanding of positioning your brand in the market to gain the attention of your target audience and thus derive maximum profit.

Moreover, you can also use it for competitions related to showcasing plans for their businesses. The book is used by many entrepreneurs and is recommended to every small business.

Book Link- The Successful Business Plan

There’s enough information here to help you get almost any business started. This is a proven source, for it’s been through several re-prints since 1991.

Jeffrey Brown (via Goodreads)

3. The Founder’s Dilemma

Goodreads rating: 4.01/5

The book, The Founder’s dilemma, is one of the best business plan books by Noam Wasserman. Apart from this, he has written another bestseller known as Life is a startup.

Noam Wasserman served as a professor at Harvard Business school for 13 years and is currently working at the University of Southern California as a founding Director at the Founder Central Initiative.

The book he wrote is an absolute beauty. Not because he has told some hidden secrets but because he has addressed a problem that many entrepreneurs often ignore.

And that problem is the company’s leadership. You might have a billion-dollar business idea and even have cracked the tech for it, but you might still fail because of listening to the wrong advice.

If you want your business to not suffer due to wrong decisions made by top leadership, you must read this book.

This book will help you in deciding whom you want to work with, and how to share the equity among co-founders and employees without being emotional.

However, this book might not be useful for small businesses but is a gem for someone planning to launch a high-growth business.

Book Link – The Founder’s Dilemma

I’ve never seen a book before that was particularly helpful – to a founder – about the wide range of issues a founder will face.

Brad Feld (via Goodreads)

4. The One-Page Business Plan for the Creative Entrepreneur

Goodreads rating: 3.86/5

The author of this mind-blowing book is none other than Jim Horan.

Known for his expertise in solving complex business problems , Jim has helped many entrepreneurs in turning their businesses into profit-making machines.

Jim Horan has also been a Fortune 500 executive and has written six books in the One Page Business Plan for Creative Entrepreneur series.

This book is quite different from other books as it is written for entrepreneurs who do not understand a lot about business figures but want to get started soon.

There’s a saying that if you cannot write your business plan on a single page, you are probably doing it wrong.

The book enables you to write it in a couple of hours which includes your mission, objectives, and plans.

It will be crisp and easy to understand for your investors as well as the team. In this fast-moving world, it becomes really uncomfortable to give a week preparing a business plan.

You have the idea and with the help of this book, you can turn the idea into a business in no time.

Having said that, this book is not recommended to someone who is building a high-growth company or a business with many manufacturing units.

This book is specially designed for small businesses to increase their profits and improve their vision.

Book Link – The One-Page Business Plan

One of my favorites! I have used these templates many times. It really forces you to be concise and focus on your vision. Highly recommend!

Teri Temme (via Goodreads)

5. The Secrets to Writing a Successful Business Plan

Goodreads rating: 3.70/5

The author of this book Hal Shelton is an extremely experienced executive who has worked with many corporations, non-profits, and investment companies.

Hal Shelton completed his BS from Carnegie Mellon University and then pursued an MBA from the University of Chicago.

The secrets to writing a successful Business Plan focus on each section of the plan to help you create one that stands out in front of the investors.

The book also informs you about the common errors entrepreneurs make while writing. These errors sometimes cost very high as they might create confusion for investors as well as for the team.

You will also learn to do the market analysis and write the same in your plan. You will be able to answer questions like how big is the market and whether it is sufficient to run a successful business or not.

Investors receive a lot of business plans and going through each one of them is not feasible. Therefore writing an executive summary becomes extremely important.

The executive summary is an easy way to grab investors’ attention and help them understand your business without going through lengthy documents.

If you are launching a non-profit organization, this book can help you in many ways as a section of the book is dedicated to non-profits.

Moreover, the book also consists of secret strategies for writing a business plan and getting bank loans or funding from investors.

Book Link – The Secrets to Writing a Successful Business Plan

This book provides a very solid foundation to write your plan. The author also provides excellent examples and instructions as to what to and not to do in writing your business plan

Kirk G. Meyer (via Goodreads)

6. Anatomy of a Business Plan

The author of this book, Linda Pinson, has worked very closely with the U.S. small business administration to write the government business plan publication.

She has also been honored as Education Advocate of the year and SBA regional women in Business advocate of the year.

Apart from this book, she has written many books on entrepreneurship such as Keeping the books and steps to start a small business startup.

This is one of the best business books for people who do not know anything about business plans.

This book provides you with an in-depth understanding of different business plans and will enable you to choose your ideal kind.

After reading the book, you will learn to update your plan according to the needs of your business and the position of your brand in the market.

The author also highlights the importance of mentioning the table of contents and executive summary in navigating smoothly through the book.

Apart from this, it also throws light on how you can efficiently market your business. You will also learn how to mention the financials of your company which is an important thing to do.

The Anatomy of a Business Plan also contains five real-life business plans which give you an understanding of how successful businesses can be explained in a few pages.

You also get a few worksheets which makes the overall experience of reading the book delightful.

Book Link – Anatomy of a Business Plan

This book is like “a mentor for your business plan”. Really informative and helpful.

Marvin Musfiq (via Goodreads)

7. The Complete Book of Business Plans

Goodreads rating: 3.47/5

The authors of this book are Brian Hazelgran and Joseph A. Covello. Both of them have a great understanding of how businesses operate in this book. They have told us that one size doesn’t fit all.

That means business plans for different businesses cannot be written in the same way.

This book contains 12+ plans that give you an idea of how you write one for yourself.

This book also focuses on how you should bring people into your business and what vision you should have to run the business for decades.

Moreover, when you read the book you will have to ask a lot of questions to yourself. The book will compel you to ask questions yourself that are immensely important before writing it.

Once you give satisfactory answers to the questions asked, you will feel more motivated to start a business , and writing a business will look like a cakewalk.

The above quote shows how important it is to plan your business and create a visionary plan for your business.

Book Link – The Complete Book of Business Plans

Great book encompassing everything about writing business plans.

Denny Troncoso (via Goodreads)

Bottom Line

All the Business plan books that we discussed above are going to help you in some way or the other.

But don’t worry you don’t need to read all of them. Just figure out where you stand and where you would want to go and select a book accordingly.

Innovative tools present in the industry like Upmetrics have helped many entrepreneurs in business and financial planning. If you need more help writing a perfect business plan, check out Upmetrics NOW and grow 2X faster.

Build your Business Plan Faster

with step-by-step Guidance & AI Assistance.

Related Articles On Business Plan Writing

• A Comprehensive Guide to Write an Effective Business Plan
• Formulating a Detailed Business Plan Outline
• Get Your Business Plan Written by Expert Writers
• Guidelines for Writing an Exceptional Executive Summary for Business Plans
• Determining the Ideal Length of a Business Plan
• Understand the Operations Plan Section in a Business Plan
• Check Out Our Free Business Plan Examples
• How to Design a Compelling Business Plan Cover Page
• Guidelines for Formulating a Business Plan Table of Contents
• Understanding the Importance of a Confidentiality Statement in a Business Plan

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

Reach Your Goals with Accurate Planning

No Risk – Cancel at Any Time – 15 Day Money Back Guarantee

Popular Templates

Here are our top 40 bestselling books that are sure to spark your interest, strengthen your management skills, and help you get the results you need in business and beyond. These books offer the best ideas in business and have strongly resonated with our readers. Each offers valuable insights to help you succeed in your career.

The First 90 Days: Proven Strategies for Getting Up to Speed Faster

In this updated and expanded version of the international bestseller The First 90 Days, Michael Watkins offers proven strategies for conquering the challenges of transitions--no matter where you are in your career. Whether you're starting a new job, being promoted from within, embarking on an overseas assignment, or being tapped as CEO, how you manage your transition will determine whether you succeed or fail. Use this book as your trusted guide.

HBR's 10 Must Reads on Mental Toughness (Paperback + Ebook)

If you read nothing else on mental toughness, read these ten articles by experts in the field. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you build your emotional strength and resilience--and to achieve high performance.

HBR's 10 Must Reads on Managing Yourself (Paperback + Ebook)

The path to your own professional success starts with a critical look in the mirror. What you see there--your greatest strengths and deepest values--are the foundations you must build on. We've combed through hundreds of Harvard Business Review articles on managing yourself and selected the most important ones to help you stay engaged and productive throughout your working life.

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

In this perennial bestseller, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating"blue oceans"--untapped new market spaces ripe for growth.

Leading Change

Millions worldwide have read and embraced John Kotter's ideas on change management and leadership. Needed more today than at any time in the past, this immensely relevant book serves as both a visionary guide and a practical toolkit on how to approach the difficult yet crucial work of leading change in any type of organization.

HBR's 10 Must Reads on Emotional Intelligence (Paperback + Ebook)

In his defining work on emotional intelligence, bestselling author Daniel Goleman found that it is twice as important as other competencies in determining outstanding leadership. If you read nothing else on emotional intelligence, read these 10 articles by experts in the field.

HBR’s 10 Must Reads on Leadership (Paperback + Ebook)

How can you transform yourself from a good manager into an extraordinary leader? We've combed through hundreds of Harvard Business Review articles on leadership and selected the most important ones to help you maximize your own and your organization's performance.

The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail

A Wall Street Journal and Businessweek bestseller. Innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right--yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation. The Innovator's Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation.

Nine Lies About Work: A Freethinking Leader’s Guide to the Real World

As strengths guru and bestselling author Marcus Buckingham and Cisco Leadership and Team Intelligence head Ashley Goodall show in this provocative, inspiring book, there are some big lies--distortions, faulty assumptions, wrong thinking--that we encounter every time we show up for work. Nine lies, to be exact.

Playing to Win: How Strategy Really Works

Playing to Win, a noted Wall Street Journal and Washington Post bestseller. This is A.G. Lafley's guidebook. Shouldn't it be yours as well? It outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G's sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009).

HBR’s 10 Must Reads on Strategy (Paperback + Ebook)

Is your company spending enormous time and energy on strategy development, with little to show for your efforts? We've combed through hundreds of Harvard Business Review articles on strategy and selected the most important ones to help galvanize your organization's strategy development and execution.

The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success

It's time to redefine the CEO success story. Meet eight iconoclastic leaders who helmed firms where returns on average outperformed the S&P 500 by over 20 times. Drawing on extensive research, author Will Thorndike tells many of these leaders' stories for the first time--and extracts lessons for those of you hoping to lead your company to exceptional returns today.

Dealing with Difficult People

At the heart of dealing with difficult people is handling their--and your own--emotions. How do you stay calm in a tough conversation? How do you know if you're difficult to work with? This book explains the research behind our emotional response to challenging colleagues and shows how to build the empathy and resilience to make those relationships more productive.

Managing Oneself

It's up to you to carve out your place in the world and know when to change course. And it's up to you to keep yourself engaged and productive during a career that may span some 50 years. In Managing Oneself, one of the world’s leading thinkers on the practice and study of management, Peter Drucker, identifies the probing questions you need to ask to gain the insights essential for taking charge of your career.

The Mind of a Leader: How to Lead Yourself, Your People, and Your Organization for Extraordinary Results

Based on extensive research, including assessments of more than 35,000 leaders and interviews with 250 C-level executives, The Mind of the Leader concludes that organizations and leaders aren't meeting employees' basic human needs of finding meaning, purpose, connection, and genuine happiness in their work. To solve the leadership crisis, organizations need to put people at the center of their strategy.

Prediction Machines: The Simple Economics of Artificial Intelligence

Written by three eminent economists, Prediction Machines recasts the rise of AI as a drop in the cost of prediction and lifts the curtain on the AI-is-magic hype to show how different industries can benefit from it. The impact of AI will be profound, but as this book shows, the economic framework for understanding it is surprisingly simple.

Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean

Inc. magazine calls it one of"the best, clearest guides to the numbers" on the market. Readers agree, saying it's exactly"what I need to know" and calling it a"must-read" for decision makers without expertise in finance. Accessible, jargon-free, and filled with entertaining stories of real companies, Financial Intelligence gives nonfinancial managers the confidence to understand the nuance beyond the numbers--to help bring everyday work to a new level.

The Heart of Business: Leadership Principles for the Next Era of Capitalism

Hubert Joly, former CEO of Best Buy and orchestrator of the retailer’s spectacular turnaround, unveils his personal playbook for achieving extraordinary outcomes by putting people and purpose at the heart of business.

Human + Machine: Reimaging Work in the Age of AI

AI is changing all the rules of how companies operate. Based on the authors' experience, Accenture leaders Paul Daugherty and Jim Wilson, and research with 1,500 organizations, this book reveals how companies are using the new rules of AI to leap ahead on innovation and profitability, as well as what you can do to achieve similar results.

The Founders Mentality: How to Overcome the Predictable Crises of Growth

Why is profitable growth so hard to achieve and sustain? When Bain & Company's Chris Zook and James Allen, authors of the bestselling Profit from the Core, researched this question, they found that when companies fail to achieve their growth targets, 90 percent of the time the root causes are internal, not external. Through rich analysis and inspiring examples, this book shows how any leader--not only a founder--can instill and leverage a founder's mentality throughout their organization and find lasting, profitable growth.

HBR Guide to Better Business Writing

When you are fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it is a skill you must cultivate to succeed. The HBR Guide to Better Business Writing, by writing expert Bryan Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them.

HBR Guide to Persuasive Presentations

Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide, written by presentation expert Nancy Duarte, will give you the confidence and the tools you need to get the results you desire.

Harvard Business Review Manager’s Handbook: The 17 Skills Leaders Need to Stand Out

The one primer you need to develop your managerial and leadership skills. Whether you're a new manager or looking to have more influence in your current management role, the challenges you face come in all shapes and sizes--a direct report's anxious questions, your boss's last-minute assignment of an important presentation, or a blank business case staring you in the face.

HBR’s 10 Must Reads on Managing People (Paperback + Ebook)

Managing people is fraught with challenges: What really motivates people? How do you deal with problem employees? How can you build an effective team? The answers to these questions can be elusive--even to a seasoned manager. We've combed through hundreds of Harvard Business Review articles on managing people to help you deal with these--and many other--management challenges.

StandOut 2.0: Assess Your Strengths, Find Your Edge, Win at Work

From the recognized leader of the strengths movement, Marcus Buckingham, StandOut 2.0 is a revolutionary book and tool that enables you to identify your strengths, and those of your team, and act on them. It also includes the assessment and a robust report on your most dominant strengths. The report is easily exported so you can use it to present the very best of yourself to your team and your company.

Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations

A good visualization can communicate the nature and potential impact of ideas more powerfully than any other form of communication. In Good Charts, dataviz maven Scott Berinato provides an essential guide to how visualization works and how to use this new language to impress and persuade. This book will help you turn uninspiring charts that merely present information into smart, effective visualizations that powerfully convey ideas.

Mindfulness

The benefits of mindfulness include better performance, heightened creativity, deeper self-awareness, and increased charisma--not to mention greater peace of mind. This book gives you practical steps for building a sense of presence into your daily work routine.

The Practice of Adaptive Leadership: Tools and Tactics for Changing Your Organization and the World

The Practice of Adaptive Leadership is a hands-on, practical guide containing stories, tools, diagrams, cases, and worksheets to help you develop your skills as an adaptive leader, able to take people outside their comfort zones and assess and address the toughest challenges. The authors’, Ron Heifetz, Marty Linsky, and Alexander Grashow, have decades of experience helping people and organizations create cultures of adaptive leadership.

Influence and Persuasion

Changing hearts is an important part of changing minds. Research shows that appealing to human emotion can help you make your case and build your authority as a leader. This book highlights that research and shows you how to act on it, presenting both comprehensive frameworks for developing influence and small, simple tactics you can use to convince others every day.

Talent Wins: The New Playbook for Putting People First

Most executives today recognize the competitive advantage of human capital, and yet the talent practices their organizations use are stuck in the twentieth century. Turning conventional views on their heads, talent and leadership experts Ram Charan, Dominic Barton, and Dennis Carey provide leaders with a new and different playbook for acquiring, managing, and deploying talent--for today's agile, digital, analytical, technologically driven strategic environment--and for creating the HR function that business needs.

How Finance Works: The HBR Guide to Thinking Smart about the Numbers

Through entertaining case studies, interactive exercises, full-color visuals, and a conversational style that belies the topic, Harvard Business School Professor Mihir Desai tackles a broad range of topics that will give you the knowledge and skills you need to finally understand how finance works.

Primal Leadership: Unleashing the Power of Emotional Intelligence

This is the book that established"emotional intelligence" in the business lexicon--and made it a necessary skill for leaders. Managers and professionals across the globe have embraced Primal Leadership, affirming the importance of emotionally intelligent leadership. The book and its ideas are now used routinely in universities, business and medical schools, professional training programs, and by a growing legion of professional coaches.

Competing in the Age of AI

AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value. Authors Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years.

Net Positive: How Courageous Companies Thrive by Giving More Than They Take

In this seminal book, former Unilever CEO Paul Polman and sustainable business guru Andrew Winston argue that to thrive today and tomorrow, companies must become “net positive” — giving more to the world than they take. With bold vision and compelling stories, Net Positive sets out the principles and practices that will deliver the scale of change and transformation the world so desperately needs.

Getting Along: How to Deal with Anyone (Even Difficult People)

Work relationships can be hard. The stress of dealing with difficult people dampens our creativity and productivity and can cause us to disengage. In Getting Along, workplace expert Amy Gallo identifies eight familiar types of difficult coworkers—the insecure boss, the passive-aggressive peer, the know-it-all, and others—and provides strategies for dealing constructively with each one.

Love and Work: How to Find What You Love, Love What You Do, and Do It for the Rest of Your Life

In his new book, world-renowned researcher and New York Times bestselling author Marcus Buckingham helps us discover where we're at our best — both at work and in life. In understanding our unique strengths and loves, we can choose the right role on a team, mold our existing roles so it calls on our very best, and as leaders, make lasting change for our teams and organizations.

Unleashed: The Unapologetic Leader’s Guide to Empowering Everyone Around You

Bestselling authors Frances Frei and Anne Morriss argue that the most important thing you can do to be a great leader is to build others up. Showing how the boldest, most effective leaders use a special combination of trust, love, and inclusion to create a space in which other people can excel, Frei and Morriss provide practical tools — along with interviews and stories from their own personal experience — to make these ideas come alive.

Leadership on the Line: Staying Alive Through the Dangers of Change

It's exciting to think of leadership as all inspiration, decisive action, and rich rewards, but leading requires taking risks that can jeopardize your career. In this classic, renowned leadership experts Ronald Heifetz and Marty Linsky show how it’s possible to make a difference in your organization without getting “taken out” or pushed aside. Through vivid stories from all walks of life, the authors present straightforward strategies for navigating the perilous straits of leadership.

HBR’s 10 Must Reads for New Managers (Paperback + Ebook)

Develop the mindset and presence to successfully manage others for the first time. If you read nothing else on becoming a new manager, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you transition from being an outstanding individual contributor to becoming a great manager.

Humanocracy: Creating Organizations as Amazing as the People Inside Them

In a world of unprecedented challenges, we need organizations that are resilient and daring. In Humanocracy, Gary Hamel and Michele Zanini make a passionate, data-driven argument for excising bureaucracy and replacing it with something better.

Discover more books in the HBR Store

Copyright Permissions

If you'd like to share this PDF, you can purchase copyright permissions by increasing the quantity.

Order for your team and save!

• Business & Economics

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet or computer – no Kindle device required .

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera, scan the code below and download the Kindle app.

Image Unavailable

• To view this video download Flash Player

Follow the author

The Complete Book of Business Plans: Simple Steps to Writing Powerful Business Plans: 0 Paperback – Import, 1 November 2006

Save extra with 3 offers, 10 days replacement, replacement instructions.

Purchase options and add-ons

Readers have turned to The Complete Book of Business Plans for almost 10 years for advice and information, making it one of the bestselling business planning books of our time. Authors Brian Hazelgren and Joseph Covello have gone back to the drawing board on this updated edition, providing you with more than a dozen brand-new business plans that will help you attract the financing and investment you need. The Complete Book of Business Plans also includes revised and updated information on how to get started, what questions to ask and how to finalize a business plan that will get you off the ground and running. For business owners just starting out or seasoned veterans that want to bring their business to the next level, The Complete Book of Business Plans is the only reference they need to get the funding they're looking for.

• ISBN-10 1402207638
• ISBN-13 978-1402207631
• Edition 2nd
• Publisher Sourcebooks
• Publication date 1 November 2006
• Language English
• Dimensions 21.59 x 3.25 x 27.94 cm
• Print length 512 pages
• See all details

Frequently bought together

Customers who viewed this item also viewed

Product description

From the back cover, about the author.

Joe Covello is the founder of The Covello Group, a professional firm specializing in business planning and finance located in Clearwater, Florida and serving the greater Tampa Bay area. His firm services small- and medium-size clients in various industries including manufacturing, distribution, service, and retail. Joe holds a Masters of Business Administration Degree in Finance from Fairleigh Dickinson University and he has a Bachelor of Arts Degree in Accounting from William Paterson University. He has co-authored two books, Your First Business Plan and The Complete Book of Business Plans. In addition he has written several notable papers on business related subjects. He has a been a radio talk show co-host with Brian Hazelgren on the number one station in the Phoenix, AZ market. The show was called "All About Business" and the focus topics were geared toward assisting business owners and managers in creating business efficiencies in management, sales, marketing, production, and finance. In addition, Joe served as an adjunct faculty member for the State of Arizona Community College District were he taught classes in sales, marketing, management, human relations, and business planning. He was instrumental in creating, developing, and presenting the course on business planning to the College District Board where it was approved and implemented as an official course to be used throughout the College District. Over his twenty-four year career, he has been hired into several key management positions for the primary purpose to spearhead business start-ups, turnarounds, and expansions. During his tenure, each business enterprise achieved higher sales levels, increased employee moral and productivity, and a more profitable bottom line.

Product details

• Publisher ‏ : ‎ Sourcebooks; 2nd edition (1 November 2006)
• Language ‏ : ‎ English
• Paperback ‏ : ‎ 512 pages
• ISBN-10 ‏ : ‎ 1402207638
• ISBN-13 ‏ : ‎ 978-1402207631
• Item Weight ‏ : ‎ 967 g
• Dimensions ‏ : ‎ 21.59 x 3.25 x 27.94 cm
• #1,785 in Banks & Banking (Books)
• #4,382 in Small Business
• #80,528 in Analysis & Strategy

About the author

Joseph a. covello.

Discover more of the author’s books, see similar authors, read author blogs and more

Customer reviews

• Sort reviews by Top reviews Most recent Top reviews

Top reviews from India

Top reviews from other countries.

• Press Releases
• Amazon Science
• Sell on Amazon
• Sell under Amazon Accelerator
• Protect and Build Your Brand
• Amazon Global Selling
• Become an Affiliate
• Fulfilment by Amazon
• Advertise Your Products
• Amazon Pay on Merchants
• COVID-19 and Amazon
• Your Account
• Returns Centre
• 100% Purchase Protection
• Amazon App Download
• Conditions of Use & Sale
• Privacy Notice
• Interest-Based Ads