how to make speech more interesting

A Guide To Making Your Speech Interesting

Hrideep barot.

• Speech Writing

Everyone knows how to talk, but only a few know how to  speak . 

The words, however clichéd they might sound, are true. 

As is the fact that, even if you know how to  speak , no one’s really going to recognize it unless you manage to spark enough interest to make them actually  listen to  your speech. 

Listen to. Not  hear . 

Just like the words ‘talking’ and ‘speaking’, there’s a subtle but important difference between  listening to  something and merely  hearing  it. 

Delivering a speech that’s both powerful and persuasive is a tricky job. Add  interesting  to the mix and to most people (especially if you’re an introvert by nature) the task begins to sound downright torturous. 

But, worry not! 

The secret to both, delivering an interesting speech and cooking a lip-smacking dish is the same: it’s not a single ingredient, rather an amalgamation of them that makes it magnificent.

An interesting speech needs not only to pique your readers’ interest but also to sustain it. There are a variety of factors that go into its making, ranging from the length and phrasing of your speech to your skill with storytelling techniques and using props.

Still confused? Stick till the end of this article and I guarantee you’ll be out of your quandary. 

What Makes A Speech Boring?

Before we delve into how to deliver a speech that’s going to leave your audience speechless, let’s skim over the other side of the equation: what makes a speech boring?

Continuing with the lip-smacking dish metaphor, a boring speech isn’t the consequence of a single but multiple elements that go into the making of it. A few of them are:

You’ve messed up the beginning

The beginning of the speech is one of its most important components. It’s also where most people tend to mess up.

While introducing yourself is important, you don’t want to spend a quarter of your allotted time providing information about yourself or telling your life story. Try to get to the point as quickly as possible.

Many inexperienced speakers tend to start off their speech by thanking someone. While showcasing your gratitude as a speaker is important, save your thanks for the end of your speech instead of its beginning.

It’s Too Complex

Another factor that makes a speech boring is making it too long or too complex or worse: both. Try to keep your speech to the time limit or slightly under it. Whatever you do, don’t exceed the time limit.

You haven’t structured it properly

Another common ingredient in boring speeches is the structure. Or rather, a lack of structure. A lot of speakers tend to throw points around without tying them together.

Or they might end the speech abruptly, perhaps after realizing that they’ve run out of time, pilfering the audience of a satisfactory conclusion. Just like beginnings, endings matter too, and this is another area where most speakers tend to make mistakes–or downright ignore it.

There’s nothing unique about it

If there’s nothing in your speech that stands out or makes it unique, then the odds are in the favor of your viewers forgetting about the speech the moment you finish delivering it. You can practice your speech a hundred times, but if there’s nothing distinctive about it, then your efforts are for nothing as nobody’s going to be actually hearing it.

So, next time you’re practicing your speech in front of the mirror, ask yourself: what’s different about my speech than the hundreds of other speeches that are delivered everyday?

No Storytelling

Churning out information without giving it some form of a narrative structure is another factor that guarantees for a boring speech. If you’re simply mentioning facts and figures, you’re going to lose your reader’s interest before it’s even piqued. If you wish to captivate your audience’s attention, then one of the best ways to do it is delivering your speech like you’re telling a story.

After all, who doesn’t like a good story?

Steps To Make Your Speech Interesting

If you’ve ever daydreamed through a drab speech delivered by insert-the-name-of-a-random-authoritative-figure in your school days, you know exactly how long a thirty (or if it’s your lucky day,  sixty)  minute talk can be. 

I’ve been there. You’ve been there. We’ve all been there. 

And I’m certain that none of us want to be there again. 

Especially  not if  we’re  the ones delivering the speech. 

To make sure you land on the sweet spot named ‘the-most-interesting-speech-I’ve-ever-heard’ and keep you from stumbling into the deep, deep pit of ‘a lecture’, I’ve listed out some points for you below. 

1. Keep It Short & Sweet

Studies have shown that the optimal attention span for an audience (that is, the attention span that can be retained by an interested human listening to a speaker) is about twenty minutes. 

This doesn’t mean that people will be unerringly focused on your speech for twenty minutes and then promptly lose interest the moment the time is up. What it means is that you need to structure your speech in such a way that you can optimize your audience’s attention span.

Look, I know that most speeches are going to last longer than twenty minutes. However, you don’t have to necessarily speak for twenty minutes non-stop. To get around the 20 minute barrier, you can break your talk into different components, with each constituent lasting for around twenty minutes. 

Make a smooth transition between the different components by giving your audience enough time to relax and then begin to refocus their attention on what you’re saying. 

This way, not only will you be able to hold their interest for longer, but you will also increase the chances of them remembering important bits of your speech long after you’ve finished speaking. 

2. Choose your words wisely 

“ Injustice anywhere is a threat to justice everywhere.” 

These words by Martin Luther King Jr. are a great example of how a sentence doesn’t necessarily have to be long and employ eloquent language to be powerful. 

On the contrary, concise sentences where no word is redundant but rather every character is handpicked so that it adds to the overall meaning have a far greater impact as well as reach.

I’m not asking you to cut down on important points or to use banal words in order to fit the above description. 

Rather, I’m asking you to ask yourself while you’re writing the speech: is there anything that I’ve said in fifty words that could be better said in ten or five words?

Go through your speech multiple times to make sure that no word or sentence is redundant. If you find a paragraph or sentence that you feel doesn’t really add anything impactful to your speech, cut it out. It may actually be taking something away from your speech, and after deleting the extra part, you might find that your speech sounds better. 

You can also take the use of Thesaurus or other online dictionaries to discover new words or phrases that might help you express your ideas more concisely. 

3. Grab Their Attention In The Beginning 

I’ve got a question for you: how do you decide whether you want to buy a particular book? 

Most people (many more than who care to admit it, anyway) either choose the much-denounced path of judging-a-book-by-it’s-cover or they read the synopsis at the back of the cover or skim through the first couple of pages to glean an idea of whether it’s worthwhile to spend their precious time or money on a particular title. 

Because authors/agents are smart, they know that if they can’t hook you in the beginning, you’re going to drift away. This is why the first line in a book is always an attention-grabber. 

The same rule can be transcribed to a public speech: grab their attention in the beginning or stand to lose it before you even reach the end of the beginning. 

Make the opening lines of your speech one of the most—if not the most—intriguing parts of it. There are many ways to do this. 

You could start with an anecdote, for one. Or you could ask your audience a question. You could even go with a joke or a fun-fact. 

What matters is the shock-value. You want to give the audience a taste of what the rest of your speech is going to be like. You want them to feel like the time and/or money that they’ve invested is going to be worthwhile. 

4. Make Them Laugh 

A day without laughter is a day wasted. 

While I certainly agree with Charlie Chaplin’s famous words, I have altered them into my personal motto: a speech without laughter is an opportunity wasted. 

Now, I’m not saying that you want your audience to be rolling on their stomach throughout your speech (unless you’re doing a stand-up comedy). I understand that might be counter-productive. I also understand that sometimes cracking a joke during a speech might not even be encouraged or even appropriate. 

However, if there is nothing to stop you from adding a dose of humor to your speech but uncertainty about your own comic timing, then my friend, you have wasted a glorious opportunity. 

Some of the best speeches in the world, which have been viewed by millions of people all around the globe besides standing the test of time, have humor in them. A majority of the most successful public speakers in the world have natural charisma, charm, and a good sense of humor. 

Take Barack Obama, for instance. Many of his speeches are punctuated with comic jabs and funny anecdotes, and that is a key factor that makes his speeches so interesting to hear, besides making him more relatable—more human, like them—to the audience. 

5. Tell Them Stories  

Who doesn’t love a good story? 

Stories not only help make your speech more interesting, but they might also strike a personal chord with your audience, thus making you more relatable and increasing the chances of cementing your speech in their minds. 

Anecdotes, when used as examples, can also make it easier for your audience to understand a complex message or point. 

Besides, you can use stories as a transition when you’re moving from one important or critical component of your speech to another. This will give your audience a break from the more serious bits of your speech and allow them to return to the next part in a fresher state of mind. 

Stories make you more human in your audience’s mind. Especially if they resonate with the audience’s own experiences, they might make the onlookers think of you as one of  them. 

However, make sure that your transition into storytelling territory is smooth. Don’t randomly add a story to any part of your speech. This will not only make your speech sound awkward but might also throw off your audience and confuse them. 

A good place to add an anecdote is at the beginning of your speech or the end of it (the middle also works, but as I mentioned before, provided that your transition is smooth). If you add a story to the beginning of your speech, it can act as an attention-grabber

If you add it in the end, try to choose something that will resonate with your audience and make your speech linger in their minds long after you’ve finished speaking. 

6. Express Yourself Expressively 

If there’s one thing that’s worse than a sixty-minute uninterrupted speech, it’s a sixty-minute uninterrupted speech with a speaker that is as expressive as a rock. 

Speaking  isn’t the only component of a good speech. 

How  you speak is just as important as  what  you speak. 

Facial gestures, hand movements, body language, the pitch and timbre of your voice…all these are as crucial to the delivering of an interesting speech as the speech itself. 

No matter how intriguing the contents of your speech, if you deliver them monotonously and in an unanimated way, then you can kiss capturing your audience’s attention goodbye. 

To understand, try remembering a speech that really moved you. Now recall the most boring speech you’ve ever heard in your entire life. 

Ask yourself: what makes these two speeches so different? 

Chances are, one of the key points that made the first speech especially interesting and memorable and the second speech especially uninteresting and drab was the manner in which the speaker delivered the talk. 

7. Use Concrete Evidence & Simple Language

An important thing to keep in mind is using concrete evidence. This includes things like numbers, statistics, real-life incidents, facts, photographs, etc. If you don’t ground your story in real life, then it might be too abstract for your audience to connect with. 

While using grandiose language might make you sound impressive, using complex grammar or words plucked from some random page off of a thick dictionary is going to make it difficult—if not impossible—for the general public to connect with you. If they cannot understand what you’re saying, how will they remember it?

Thus, it is always wise to be cognizant of your audience’s intellectual capacity or their familiarity with the particular language you’re going to be delivering your speech in. If your audience is not native to the language, try to keep your word-choice as humble as possible. And even if they are, it’s best not to flaunt your verbosity.

8. Know & Understand Your Audience

What’s your audience going to consist of? Is it going to be mainly comprised of college-going adults or school-going kids? Do a majority of them belong to a minority community or do they share some common privileges?

By doing prior research on your audience, you can structure your speech in such a way as to incorporate things that they are familiar with and will be able to relate to. This will help them formulate a connection with you, the speaker, and thus increase chances of them remembering you in the future.

9. Interact With The Audience

The more involved your audience is in your speech, the greater the chances that they will remember it. People like being made to feel like their opinions—and they—matter. Try to ask questions to your audience, and also to encourage them to ask questions to you. You can do this by adding a question-answer round at the end of your speech.

Tell funny stories and ask them to share their own experiences with you. As mentioned before, cracking jokes is another good way of connecting with your audience. 

10. The Ending Matters Too

The ending of your speech is just as important as the beginning. While the beginning helps set the tone for your speech and give the audience an idea of what to expect from their speaker, the ending is the big takeaway after you’ve finished speaking.

The note that you end your speech at is going to determine whether your audience thinks and discusses about your speech long after you’ve finished speaking or if they mumble a few words and forget about it a couple of moments after it finishes.

Like disappointing book or movie endings, a substandard end to a speech can leave a bitter taste in your mouth—to make matters worse, a bad ending might also ruin everything that came before it. On the contrary, a good ending can have the exact opposite effect and make your story resonate in your audience’s mind long, long after you’ve finished speaking. 

Need some inspiration for a resonant ending? Check out our article on 15 Powerful Speech Ending Lines (And Tips to Create Your Own) for some inspiration!

7 secret ingredients to spice up your speech

“Memory is a strange thing. It doesn’t work as I thought it did.”

These lines, enunciated by the amazing Louise Banks in the movie Arrival, perfectly capture the elusive nature of human memory. We remember things we’re supposed to forget. We forget things we’re supposed to remember (like where you kept those goddamned car keys). The human brain works in mysterious ways, period.

Since we’re not yet smart enough to out-smart our own brain (if that makes any sense), how do we side-step the obstacle of the ever-changing nature of memory and cement your awesome speech in your audience’s mind for years to come?

Well, for starters, the above-listed points are a good means to not only make your speech interesting but also interesting enough to be memorable. But there are a few additional things that you can do to increase the chances of immortalizing (or getting as close to it as possible, anyway) your speech in your audience’s mind.

A few other things you can do to make your speech memorable are:

1. Using Props

The apt use of a well-suited propped can add that extra kick that can catapult your presentation from good to awesome. For example, if you’re giving a speech on environmental degradation, you can take the model of a forest with you to physically demonstrate the effects of the degradation of forests.

However, while using props, you need to keep a few things in mind. Make sure that the prop that you use is relevant to the message. Also, don’t use too many of them. Another thing to keep in mind is that your prop is appropriate for and clearly visible to your audience.

2. Playing a game

Adding a short game round in the middle of your speech is another great way of making yourself stand out, besides giving the audience a chance to promote themselves from mere spectators to active members of the event.

However, just like while using props, make sure that the game you choose is appropriate and relevant to the topic. Another thing to keep in mind is to not make the game too long or complicated. Remember that you want whatever game you chose to add to your speech and not distract your audience from it.

3. How about a video?

While you can certainly include an interesting video or clip that you found on YouTube or from the internet, one way to make your speech stand out is to record something beforehand and include it in during your speech.

The video can comprise anything, from a factual documentary to a short movie to a speech that you’ve given in the past to a personal attempt at stand-up comedy! Not only will it give your audience a break from listening, but it will also allow you a chance to breathe and grab a quick sip of water or just a moment to yourself before you dive into the next part of your speech.

4. Using Different Storytelling Approaches

As mentioned before, telling stories are a great way of engaging your audience. You can also take this advice a step further by specifically incorporating various storytelling techniques in your presentation.

For example, the Rags to Riches Approach is focused on portraying a certain character (generally the protagonist) rise from poverty to achieving, not without a good deal of struggle, wealth, and status.

By inculcating this technique in your speech or presentation, you increase the chances of connecting with your audience, as life struggles are something that most people can resonate with. For more similar techniques, check out our article on 9 Storytelling Approaches For Your Next Speech Or Presentation.

5. Adding Impromptu Activities

An impromptu game is exactly what it sounds like: it’s a spontaneously chosen game that hasn’t been predetermined by you, the speaker. Instead, any time during course of your speech, ask your audience members to pitch in with any game suggestions that come to their mind.

If there are many suggestions, then go with the one that gets the most number of votes. Let the audience be the decision makers for once!  

6. Use Audience Polls

This is another great way to increase increase the audience’s involvement even further! Not only this, but an audience poll can also help you glean an insight into your audience’s mind! You can use the poll to ask a variety of questions. For eg. if you’re delivering a speech about facing racism at workplace, you could ask the audience if any one of them has faced racism in their own workplace before. 

7. Get People To Join You On The Stage

You can do this in two ways. First, you could invite other experts of or people related to your topic.

For instance, if you’re launching a beauty product, you could invite on the stage people who’ve used your product in the past and can vouch for it. Another way to do this is to invite members of the audience to join you on stage!

This will take your audience’s involvement to another level, as you are inviting them to be a part of the space that’s been traditionally reserved for speakers. You could ask them for their feedback, or ask if they’ve got any questions for you, or even if they want to pitch in with a short speech on the topic themselves! 

Examples of Interesting Speeches

I’ve linked below videos to some of the most popular speeches in world history. As you watch them, focus on how the speaker is delivering the speech. Note their body language and facial expressions, their hand-gestures, and intonations. Study the videos and try to inculcate what you learn from them into your own speech. 

1. T he Speech That Made Obama President :

Without a doubt, Barack Obama is one of the most gifted orators of our time. This is one of the best speeches that he delivered.

As you watch it, notice how he interacts with his audience, keeping them engaged throughout the speech and making them feel involved in it.

Use what you learned from your observation of the former president to understand how you can keep your audience involved in your speeches and make it a better experience for them overall.

2. Martin Luther King Jr.: I Have A Dream :

This remains one of the most-watched and admired speeches throughout history. And for good reason! The speech employed flawless rhetoric. Not a word used in this speech was redundant. Although it lasted merely sixteen minutes, it got across more information in that time than speeches that last twice as long. Listen to the words used in the speech very carefully.

For a more in-depth analysis of the language, you can also lookup the transcript of the speech online.

Use the information gleaned from this analysis to learn how to use language more effectively as well as efficiently in your speech.

Check out our article on Drawing Public Speaking Lessons From ‘ I Have A Dream ‘ for a more detailed analysis of the speech.

3. Michelle Obama Final First Lady Speech :

This is one of the best speeches that I’ve heard.

As you watch it, keep an eye on Michelle’s body language and facial expressions throughout the speech. For example, the way she uses hand gestures to emphasize a point, or how her expression changes when she’s talking about something serious versus when the topic is something lighter.

You can use this as a guideline to understand how to effectively employ body-language during your speech to increase it’s impact.

4. Inside The Mind Of A Master Procrastinator :

This is one of the most interactive Ted Talks I’ve come across.

Especially notice how the speaker makes use of comic caricatures and other attractive visual imagery on the screen behind him to make his presentation more engaging.

Also, notice how he keeps involving his audience in his speech, making frequent references to them and mentioning things that are easily relatable, to make it a more lively experience. You, too, can make use of visuals that your audience can easily relate to in order to make it easier for them to connect to what you’re saying.

To sum it up, an interesting speech is a result of a successful combination of factors. These include having a powerful opening as well as ending, the effective employment of language, humor and storytelling techniques, respecting the time limit as well as your audience, and adding sprinkle of uniqueness to make it truly memorable.

Enroll in our transformative 1:1 Coaching Program

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Less is More! Tips to Avoid Overwhelming Your Audience 

What does it mean to Resonate with the Audience- Agreement, Acceptance, Approval

High-Stakes Presentations: Strategies for Engaging and Influencing Senior Leaders

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How to write a speech that your audience remembers

Whether in a work meeting or at an investor panel, you might give a speech at some point. And no matter how excited you are about the opportunity, the experience can be nerve-wracking . 

But feeling butterflies doesn’t mean you can’t give a great speech. With the proper preparation and a clear outline, apprehensive public speakers and natural wordsmiths alike can write and present a compelling message. Here’s how to write a good speech you’ll be proud to deliver.

What is good speech writing?

Good speech writing is the art of crafting words and ideas into a compelling, coherent, and memorable message that resonates with the audience. Here are some key elements of great speech writing:

• It begins with clearly understanding the speech's purpose and the audience it seeks to engage. 
• A well-written speech clearly conveys its central message, ensuring that the audience understands and retains the key points. 
• It is structured thoughtfully, with a captivating opening, a well-organized body, and a conclusion that reinforces the main message. 
• Good speech writing embraces the power of engaging content, weaving in stories, examples, and relatable anecdotes to connect with the audience on both intellectual and emotional levels. 

Ultimately, it is the combination of these elements, along with the authenticity and delivery of the speaker , that transforms words on a page into a powerful and impactful spoken narrative.

What makes a good speech?

A great speech includes several key qualities, but three fundamental elements make a speech truly effective:

Clarity and purpose

Remembering the audience, cohesive structure.

While other important factors make a speech a home run, these three elements are essential for writing an effective speech.

The main elements of a good speech

The main elements of a speech typically include:

• Introduction: The introduction sets the stage for your speech and grabs the audience's attention. It should include a hook or attention-grabbing opening, introduce the topic, and provide an overview of what will be covered.
• Opening/captivating statement: This is a strong statement that immediately engages the audience and creates curiosity about the speech topics.
• Thesis statement/central idea: The thesis statement or central idea is a concise statement that summarizes the main point or argument of your speech. It serves as a roadmap for the audience to understand what your speech is about.
• Body: The body of the speech is where you elaborate on your main points or arguments. Each point is typically supported by evidence, examples, statistics, or anecdotes. The body should be organized logically and coherently, with smooth transitions between the main points.
• Supporting evidence: This includes facts, data, research findings, expert opinions, or personal stories that support and strengthen your main points. Well-chosen and credible evidence enhances the persuasive power of your speech.
• Transitions: Transitions are phrases or statements that connect different parts of your speech, guiding the audience from one idea to the next. Effective transitions signal the shifts in topics or ideas and help maintain a smooth flow throughout the speech.
• Counterarguments and rebuttals (if applicable): If your speech involves addressing opposing viewpoints or counterarguments, you should acknowledge and address them. Presenting counterarguments makes your speech more persuasive and demonstrates critical thinking.
• Conclusion: The conclusion is the final part of your speech and should bring your message to a satisfying close. Summarize your main points, restate your thesis statement, and leave the audience with a memorable closing thought or call to action.
• Closing statement: This is the final statement that leaves a lasting impression and reinforces the main message of your speech. It can be a call to action, a thought-provoking question, a powerful quote, or a memorable anecdote.
• Delivery and presentation: How you deliver your speech is also an essential element to consider. Pay attention to your tone, body language, eye contact , voice modulation, and timing. Practice and rehearse your speech, and try using the 7-38-55 rule to ensure confident and effective delivery.

While the order and emphasis of these elements may vary depending on the type of speech and audience, these elements provide a framework for organizing and delivering a successful speech.

How to structure a good speech

You know what message you want to transmit, who you’re delivering it to, and even how you want to say it. But you need to know how to start, develop, and close a speech before writing it. 

Think of a speech like an essay. It should have an introduction, conclusion, and body sections in between. This places ideas in a logical order that the audience can better understand and follow them. Learning how to make a speech with an outline gives your storytelling the scaffolding it needs to get its point across.

Here’s a general speech structure to guide your writing process:

• Explanation 1
• Explanation 2
• Explanation 3

How to write a compelling speech opener

Some research shows that engaged audiences pay attention for only 15 to 20 minutes at a time. Other estimates are even lower, citing that people stop listening intently in fewer than 10 minutes . If you make a good first impression at the beginning of your speech, you have a better chance of interesting your audience through the middle when attention spans fade. 

Implementing the INTRO model can help grab and keep your audience’s attention as soon as you start speaking. This acronym stands for interest, need, timing, roadmap, and objectives, and it represents the key points you should hit in an opening. 

Here’s what to include for each of these points: 

• Interest : Introduce yourself or your topic concisely and speak with confidence . Write a compelling opening statement using relevant data or an anecdote that the audience can relate to.
• Needs : The audience is listening to you because they have something to learn. If you’re pitching a new app idea to a panel of investors, those potential partners want to discover more about your product and what they can earn from it. Read the room and gently remind them of the purpose of your speech. 
• Timing : When appropriate, let your audience know how long you’ll speak. This lets listeners set expectations and keep tabs on their own attention span. If a weary audience member knows you’ll talk for 40 minutes, they can better manage their energy as that time goes on. 
• Routemap : Give a brief overview of the three main points you’ll cover in your speech. If an audience member’s attention starts to drop off and they miss a few sentences, they can more easily get their bearings if they know the general outline of the presentation.
• Objectives : Tell the audience what you hope to achieve, encouraging them to listen to the end for the payout. 

Writing the middle of a speech

The body of your speech is the most information-dense section. Facts, visual aids, PowerPoints — all this information meets an audience with a waning attention span. Sticking to the speech structure gives your message focus and keeps you from going off track, making everything you say as useful as possible.

Limit the middle of your speech to three points, and support them with no more than three explanations. Following this model organizes your thoughts and prevents you from offering more information than the audience can retain. 

Using this section of the speech to make your presentation interactive can add interest and engage your audience. Try including a video or demonstration to break the monotony. A quick poll or survey also keeps the audience on their toes. 

Wrapping the speech up

To you, restating your points at the end can feel repetitive and dull. You’ve practiced countless times and heard it all before. But repetition aids memory and learning , helping your audience retain what you’ve told them. Use your speech’s conclusion to summarize the main points with a few short sentences.

Try to end on a memorable note, like posing a motivational quote or a thoughtful question the audience can contemplate once they leave. In proposal or pitch-style speeches, consider landing on a call to action (CTA) that invites your audience to take the next step.

How to write a good speech

If public speaking gives you the jitters, you’re not alone. Roughly 80% of the population feels nervous before giving a speech, and another 10% percent experiences intense anxiety and sometimes even panic. 

The fear of failure can cause procrastination and can cause you to put off your speechwriting process until the last minute. Finding the right words takes time and preparation, and if you’re already feeling nervous, starting from a blank page might seem even harder.

But putting in the effort despite your stress is worth it. Presenting a speech you worked hard on fosters authenticity and connects you to the subject matter, which can help your audience understand your points better. Human connection is all about honesty and vulnerability, and if you want to connect to the people you’re speaking to, they should see that in you.

1. Identify your objectives and target audience

Before diving into the writing process, find healthy coping strategies to help you stop worrying . Then you can define your speech’s purpose, think about your target audience, and start identifying your objectives. Here are some questions to ask yourself and ground your thinking : 

• What purpose do I want my speech to achieve? 
• What would it mean to me if I achieved the speech’s purpose?
• What audience am I writing for? 
• What do I know about my audience? 
• What values do I want to transmit? 
• If the audience remembers one take-home message, what should it be? 
• What do I want my audience to feel, think, or do after I finish speaking? 
• What parts of my message could be confusing and require further explanation?

2. Know your audience

Understanding your audience is crucial for tailoring your speech effectively. Consider the demographics of your audience, their interests, and their expectations. For instance, if you're addressing a group of healthcare professionals, you'll want to use medical terminology and data that resonate with them. Conversely, if your audience is a group of young students, you'd adjust your content to be more relatable to their experiences and interests. 

3. Choose a clear message

Your message should be the central idea that you want your audience to take away from your speech. Let's say you're giving a speech on climate change. Your clear message might be something like, "Individual actions can make a significant impact on mitigating climate change." Throughout your speech, all your points and examples should support this central message, reinforcing it for your audience.

4. Structure your speech

Organizing your speech properly keeps your audience engaged and helps them follow your ideas. The introduction should grab your audience's attention and introduce the topic. For example, if you're discussing space exploration, you could start with a fascinating fact about a recent space mission. In the body, you'd present your main points logically, such as the history of space exploration, its scientific significance, and future prospects. Finally, in the conclusion, you'd summarize your key points and reiterate the importance of space exploration in advancing human knowledge.

5. Use engaging content for clarity

Engaging content includes stories, anecdotes, statistics, and examples that illustrate your main points. For instance, if you're giving a speech about the importance of reading, you might share a personal story about how a particular book changed your perspective. You could also include statistics on the benefits of reading, such as improved cognitive abilities and empathy.

6. Maintain clarity and simplicity

It's essential to communicate your ideas clearly. Avoid using overly technical jargon or complex language that might confuse your audience. For example, if you're discussing a medical breakthrough with a non-medical audience, explain complex terms in simple, understandable language.

7. Practice and rehearse

Practice is key to delivering a great speech. Rehearse multiple times to refine your delivery, timing, and tone. Consider using a mirror or recording yourself to observe your body language and gestures. For instance, if you're giving a motivational speech, practice your gestures and expressions to convey enthusiasm and confidence.

8. Consider nonverbal communication

Your body language, tone of voice, and gestures should align with your message . If you're delivering a speech on leadership, maintain strong eye contact to convey authority and connection with your audience. A steady pace and varied tone can also enhance your speech's impact.

9. Engage your audience

Engaging your audience keeps them interested and attentive. Encourage interaction by asking thought-provoking questions or sharing relatable anecdotes. If you're giving a speech on teamwork, ask the audience to recall a time when teamwork led to a successful outcome, fostering engagement and connection.

10. Prepare for Q&A

Anticipate potential questions or objections your audience might have and prepare concise, well-informed responses. If you're delivering a speech on a controversial topic, such as healthcare reform, be ready to address common concerns, like the impact on healthcare costs or access to services, during the Q&A session.

By following these steps and incorporating examples that align with your specific speech topic and purpose, you can craft and deliver a compelling and impactful speech that resonates with your audience.

Tools for writing a great speech

There are several helpful tools available for speechwriting, both technological and communication-related. Here are a few examples:

• Word processing software: Tools like Microsoft Word, Google Docs, or other word processors provide a user-friendly environment for writing and editing speeches. They offer features like spell-checking, grammar correction, formatting options, and easy revision tracking.
• Presentation software: Software such as Microsoft PowerPoint or Google Slides is useful when creating visual aids to accompany your speech. These tools allow you to create engaging slideshows with text, images, charts, and videos to enhance your presentation.
• Speechwriting Templates: Online platforms or software offer pre-designed templates specifically for speechwriting. These templates provide guidance on structuring your speech and may include prompts for different sections like introductions, main points, and conclusions.
• Rhetorical devices and figures of speech: Rhetorical tools such as metaphors, similes, alliteration, and parallelism can add impact and persuasion to your speech. Resources like books, websites, or academic papers detailing various rhetorical devices can help you incorporate them effectively.
• Speechwriting apps: Mobile apps designed specifically for speechwriting can be helpful in organizing your thoughts, creating outlines, and composing a speech. These apps often provide features like voice recording, note-taking, and virtual prompts to keep you on track.
• Grammar and style checkers: Online tools or plugins like Grammarly or Hemingway Editor help improve the clarity and readability of your speech by checking for grammar, spelling, and style errors. They provide suggestions for sentence structure, word choice, and overall tone.
• Thesaurus and dictionary: Online or offline resources such as thesauruses and dictionaries help expand your vocabulary and find alternative words or phrases to express your ideas more effectively. They can also clarify meanings or provide context for unfamiliar terms.
• Online speechwriting communities: Joining online forums or communities focused on speechwriting can be beneficial for getting feedback, sharing ideas, and learning from experienced speechwriters. It's an opportunity to connect with like-minded individuals and improve your public speaking skills through collaboration.

Remember, while these tools can assist in the speechwriting process, it's essential to use them thoughtfully and adapt them to your specific needs and style. The most important aspect of speechwriting remains the creativity, authenticity, and connection with your audience that you bring to your speech.

5 tips for writing a speech

Behind every great speech is an excellent idea and a speaker who refined it. But a successful speech is about more than the initial words on the page, and there are a few more things you can do to help it land.

Here are five more tips for writing and practicing your speech:

1. Structure first, write second

If you start the writing process before organizing your thoughts, you may have to re-order, cut, and scrap the sentences you worked hard on. Save yourself some time by using a speech structure, like the one above, to order your talking points first. This can also help you identify unclear points or moments that disrupt your flow.

2. Do your homework

Data strengthens your argument with a scientific edge. Research your topic with an eye for attention-grabbing statistics, or look for findings you can use to support each point. If you’re pitching a product or service, pull information from company metrics that demonstrate past or potential successes. 

Audience members will likely have questions, so learn all talking points inside and out. If you tell investors that your product will provide 12% returns, for example, come prepared with projections that support that statement.

3. Sound like yourself

Memorable speakers have distinct voices. Think of Martin Luther King Jr’s urgent, inspiring timbre or Oprah’s empathetic, personal tone . Establish your voice — one that aligns with your personality and values — and stick with it. If you’re a motivational speaker, keep your tone upbeat to inspire your audience . If you’re the CEO of a startup, try sounding assured but approachable. 

4. Practice

As you practice a speech, you become more confident , gain a better handle on the material, and learn the outline so well that unexpected questions are less likely to trip you up. Practice in front of a colleague or friend for honest feedback about what you could change, and speak in front of the mirror to tweak your nonverbal communication and body language .

5. Remember to breathe

When you’re stressed, you breathe more rapidly . It can be challenging to talk normally when you can’t regulate your breath. Before your presentation, try some mindful breathing exercises so that when the day comes, you already have strategies that will calm you down and remain present . This can also help you control your voice and avoid speaking too quickly.

How to ghostwrite a great speech for someone else

Ghostwriting a speech requires a unique set of skills, as you're essentially writing a piece that will be delivered by someone else. Here are some tips on how to effectively ghostwrite a speech:

• Understand the speaker's voice and style : Begin by thoroughly understanding the speaker's personality, speaking style, and preferences. This includes their tone, humor, and any personal anecdotes they may want to include.
• Interview the speaker : Have a detailed conversation with the speaker to gather information about their speech's purpose, target audience, key messages, and any specific points they want to emphasize. Ask for personal stories or examples they may want to include.
• Research thoroughly : Research the topic to ensure you have a strong foundation of knowledge. This helps you craft a well-informed and credible speech.
• Create an outline : Develop a clear outline that includes the introduction, main points, supporting evidence, and a conclusion. Share this outline with the speaker for their input and approval.
• Write in the speaker's voice : While crafting the speech, maintain the speaker's voice and style. Use language and phrasing that feel natural to them. If they have a particular way of expressing ideas, incorporate that into the speech.
• Craft a captivating opening : Begin the speech with a compelling opening that grabs the audience's attention. This could be a relevant quote, an interesting fact, a personal anecdote, or a thought-provoking question.
• Organize content logically : Ensure the speech flows logically, with each point building on the previous one. Use transitions to guide the audience from one idea to the next smoothly.
• Incorporate engaging stories and examples : Include anecdotes, stories, and real-life examples that illustrate key points and make the speech relatable and memorable.
• Edit and revise : Edit the speech carefully for clarity, grammar, and coherence. Ensure the speech is the right length and aligns with the speaker's time constraints.
• Seek feedback : Share drafts of the speech with the speaker for their feedback and revisions. They may have specific changes or additions they'd like to make.
• Practice delivery : If possible, work with the speaker on their delivery. Practice the speech together, allowing the speaker to become familiar with the content and your writing style.
• Maintain confidentiality : As a ghostwriter, it's essential to respect the confidentiality and anonymity of the work. Do not disclose that you wrote the speech unless you have the speaker's permission to do so.
• Be flexible : Be open to making changes and revisions as per the speaker's preferences. Your goal is to make them look good and effectively convey their message.
• Meet deadlines : Stick to agreed-upon deadlines for drafts and revisions. Punctuality and reliability are essential in ghostwriting.
• Provide support : Support the speaker during their preparation and rehearsal process. This can include helping with cue cards, speech notes, or any other materials they need.

Remember that successful ghostwriting is about capturing the essence of the speaker while delivering a well-structured and engaging speech. Collaboration, communication, and adaptability are key to achieving this.

Give your best speech yet

Learn how to make a speech that’ll hold an audience’s attention by structuring your thoughts and practicing frequently. Put the effort into writing and preparing your content, and aim to improve your breathing, eye contact , and body language as you practice. The more you work on your speech, the more confident you’ll become.

The energy you invest in writing an effective speech will help your audience remember and connect to every concept. Remember: some life-changing philosophies have come from good speeches, so give your words a chance to resonate with others. You might even change their thinking.

Boost your speech skills

Enhance your public speaking with personalized coaching tailored to your needs

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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More From Forbes

12 public speaking tips to make your speech more impactful.

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There are few more impactful ways to grow and enhance your personal brand than a public speaking engagement. Whether it's a small seminar, conference panel or even a TED Talk, sharing your expertise with a live audience is a great way to establish yourself as a thought leader and expand your influence in your industry.

Newbie public speakers often feel nervous or under pressure before a big speech -- what if the audience gets bored or doesn't connect with your material? With the right strategies, you can ensure that your presentation is not only engaging and interesting but memorable for your listeners. We asked a panel of   Forbes Agency Council   members for their best public speaking advice. Their best answers are below.

Members of the Forbes Agency Council offer their best tips.

1. Offer A Tangible Take-Home Resource  

Often times, even the best information -- while amazing when you first hear it -- can be like a firehose, which makes the advice difficult to implement. Offer a resource guide that the audience can take with them that includes key takeaways and great examples of how they can implement it the very next day. -   Giovanni Sanguily ,   TRIdigital Marketing

2. Know Your Expertise And Be Specific  

It’s important to be very clear on your top three areas of expertise and interest. Keep it to three because it’s enough to be interesting and few enough to be memorable. The more specific, the better. Avoid clichés like “I’m a good collaborator.” Instead, highlight a personal value, like “I am a natural teacher and I love working with teams to teach them and help implement new concepts.” -   Jennifer Laible ,   Antenna

3 . Create Sticky Sentences With Adequate Pauses  

It's important to incorporate sticky sentences that are not only memorable but help point to your topic. People don't typically remember paragraphs but powerful sentences with adequate pauses. This allows for listeners to receive and reflect upon what was said. Share your sentence, pause, and then share it again. Share these multiple times throughout your presentation. - Bryan Citrin,   Chiropractic Advertising

4. Build In Audience Participation  

Encourage participation from your audience. Allowing time for   Q&As   gives you time to get to know your audience and what they are expecting to hear about. If you talk about what your audience wants to hear about, it will be more meaningful to them, and they will be more likely to remember what you said. -   Solomon Thimothy ,   OneIMS

5. Provide Your Contact Information  

Share contact information at the end of a talk. It's a very simple way to let the audience feel that they have a direct connection to you, even if they don't take you up on the outreach. You can't talk about personal brand without the word "personal." Giving out your contact info is such a simple way to get personal. -   Brett Farmiloe ,   Markitors

6. Incorporate Humor  

The audience needs to be ready to hear your message for the engagement to be successful. Humor humanizes the speaker, transcends all barriers and helps to grab the audience's attention so that they are open to receiving your message. -   Lisa Allocca ,   Red Javelin Communications

7. Don’t Bury The Lede  

The best thing you can be is useful to your audience and not make them work for it. They won’t remember all you say, but if they retain what’s most important, they’ll leave seeing you as a valuable resource and thought leader. That means clearly identifying takeaways, such as including key points at the end of each section or concluding with a checklist to help them activate a new approach. -   Howard Breindel ,   DeSantis Breindel

8. Limit Text And Make It Visual Instead  

Your audience is not sitting in a conference or seminar to read. They want to listen and be entertained. If you do use visual aids (PowerPoint or Keynote, for example), make sure to keep it visual. Limit the text to less than 10 words per page. Use a visual that will back up your story and help explain your concept. Keep it clean, easy to scan and meaningful to what you are saying. -   Korena Keys ,   KeyMedia Solutions

9. Do A Meet And Greet Before Your Presentation  

Before my talks, I get to know my audience. Not only do I conduct advance research to understand who will be attending, but prior to taking the stage I also meet and greet several people. Then, while presenting, I look for friendly faces and personalize the content based on the knowledge shared in advance. I encourage my fellow executives to give meet and greets a try. -   Dave Wendland ,   Hamacher Resource Group

10. Focus On Emotional Engagement  

When engaging in public speaking, remember that your audience is full of real people. Your job is not only to communicate unique ideas and educate the audience but to also entertain them and heighten their interest. Evoke an emotional response in your audience, move their hearts and engage their minds. It's through emotional engagement that you capture their attention and become memorable. -   Tom Shapiro ,   Stratabeat

11. Be Vulnerable And Share Your Fears And Failures  

Memorability is the name of the game in both personal branding and public speaking. There is nothing quite like being real -- open, transparent, vulnerable -- to capture the attention and hearts of an audience. "Corporate" speak and "rah-rah success" speak are expected. What's not expected yet extremely memorable are the fears, flounders and failures that every executive has to share. -   Beth Noymer Levine ,   SmartMouth Communications

12. Be Human

People are less likely to remember precisely what you tell them, and more likely to remember how you make them feel. Allow for candid moments. Provide the impression of being "off script." It's better. -  Rick Kupchella ,  The Informed Engagement Network (i.e. network)

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How to Give a Speech: 10 Tips for Powerful Public Speaking

When we start preparing to give a speech, it can be a nerve-wracking experience. It’s completely normal—most of us feel a combination of excitement and nerves when we’re about to take the stage.

However, with some strategic planning and practical advice, you can make sure your speech is powerful and effective. In this blog post, we’ll explore how to give a speech that will leave your audience engaged and inspired.

We’ll examine 10 tips to help you build a powerful speech, from outlining your points methodically to crafting captivating introductions . Whether you’re a beginner or experienced public speaker, these nuggets of wisdom will help you take your next speech to the next level. Let’s get started!

Quick Review of Key Points

Preparing ahead of time is the key to giving an effective speech. Make sure to structure your speaking points, rehearse your delivery, and be aware of the needs of your audience for maximum impact.

How to Prepare for a Speech

Preparing for a speech is an essential step to public speaking success. It can help to build your confidence, create content that reaches the audience, and reduce performance anxiety.

Although it can be time-consuming in the beginning, preparation will ensure less stress and more comfort during delivery. Here are some tips to consider when preparing for a speech:

Practice : Before delivering a speech, practice it out loud several times. This will allow you to gain experience in speaking without an audience and increase your confidence when you do have one.

Practicing also helps to identify awkward moments in the speech or any difficult phrases which then can be changed or removed altogether. Additionally, it helps you determine where to pause for effect. Research : Depending on the topic of the speech , research should be done beforehand to gather information that is relevant and interesting for the audience. It is important to get acquainted with the language typically used by audiences to ensure a clear understanding of what is being said.

Additionally, relevant statistics and stories concerning the topic are a great way to draw in listeners and make the presentation more engaging .

Know Your Audience : When preparing your speech, be sure to consider who will be listening. For instance, if giving a presentation at work, include industry jargon that members would understand and include relevant topics from publications that might be familiar to the employees.

On the other hand, if consulting business professionals in their field then technical language may be easier for them to comprehend than laypeople or students.

By gathering valuable information about the topic and getting comfortable with a speech’s content and delivery through practice, speakers will gain more assurance during their talk as well as respect from their audience.

Preparing beforehand not only gives insight into how to engage listeners but also encourages more meaningful conversations after the event. Now that we have discussed how to prepare for a speech let us move on to creating an outline which will provide structure during delivery.

Create an Outline

After determining the audience and purpose of your speech, the next step to effective public speaking is to create an outline .

An outline serves as a roadmap to ensure that your speech has a logical flow and contains all important points. It also can help keep you on track during the speech itself, allowing you to stay focused and organized.

When constructing an outline, consider drawing up both a main point and sub-points for each portion of the speech. Both should be relevant to the goal of the presentation and backed up by facts and research.

Brainstorming can help in this process; try grouping your ideas together in clusters to make sure you cover all possible angles.

Furthermore, writing out exact quotations or figures can prove beneficial in forming a cohesive argument. At this stage, it is also wise to decide where transitions, humor, stories, or other engaging techniques will be included.

While there are differing opinions as to whether outlines should be memorized or simply used as a reference while speaking, many agree that they should serve their purpose – not only articulate the main thoughts of the speech but also assist the speaker with maintaining focus and preventing distractions.

The debate between those who advocate for memorization versus casual consulting touches upon issues such as rehearsal time, risk of errors in delivery, ease of practice versus actual performance and more.

Each side has valid arguments that should be weighed prior to deciding what type of approach best suits your needs.

Having a firmly constructed outline acts as a valuable tool when it comes time to deliver a powerful public speech. By actively utilizing this tactic, speakers may not only enhance their clarity and coherence, but also add structure and vibrance to their presentations.

Now that we have explored what goes into crafting an effective outline, let’s dive deeper into how we can best collect resources and research our topics for maximum impact.

Collect Sources and Research

Collecting sources and research is a crucial step for any public speaking engagement. It ensures that you have the necessary information to make strong points and back up your statements.

Before writing your speech, take time to research your topic to gain familiarity with different perspectives, facts, and counterpoints. This will help you to craft an argument that can stand up to scrutiny while also adding a breadth of knowledge to your speech.

Interviews can be a powerful source of evidence and anecdotes, so try to include one or two relevant interviews in your research process. Relying solely on secondary sources such as books and articles can lead to a narrow scope of understanding.

Interviews provide an opportunity to hear directly from an expert and create an interesting dynamic in your speech by adding personal experiences as well as commentary from a professional.

In research it is important to stay objective. Gather a variety of perspectives and be open-minded about their merits. Don’t forget to consider both sides of the argument when researching for your speech.

Doing this allows you to understand the opposing perspective and enables you to anticipate potential counter arguments from your audience.

By acknowledging them beforehand, you may increase the persuasive power of your speech by showing confidence in the points you make.

Once you have collected all sources, review them carefully and separate the most pertinent information from the less useful material.

Synthesising this information into concise yet impactful points is a critical part in delivering powerful talks without overloading your audience with too much data or going off track during your speech delivery.

Organizing Your Speech

Before you start putting your words together, it’s important to consider how the different parts of a speech fit together. By taking the time to organize the ideas in your speech , you’ll be able to deliver a presentation that is well-constructed and easy to understand.

One way to help with organizing your speech is to write an outline . An outline is like a map or plan that will provide you with a framework for each section of your speech.

Start by writing out your main points and then include additional details underneath each one. This will help keep your speech focused and provide direction for where you are going next.

Another approach for organizing your speech is known as the “inverted pyramid” method. This structure starts with your conclusion at the beginning of the speech, and then works backward by providing more explanation and detail as it moves toward the introduction.

This method can be helpful when speaking about topics that are unfamiliar to the audience since it doesn’t require them to wait until near the end of the presentation to learn what you’ve been talking about.

No matter which organization approach you choose, make sure to practice it before giving your speech so that you are comfortable with its flow. Lastly, remember that it’s ok to adjust things while you speak if they don’t seem or feel quite right.

Now let’s take a look at how we can use these organizing techniques to actually put our speeches together – starting with structuring our speech.

Structure Your Speech

Creating a strong structure for your speech will ensure that the audience stays engaged and understands your main points. As you are developing an outline, map out how you want to begin and end your speech.

Break up the information into smaller sections with either verbal or visual cues so that your audience can clearly see how you are transitioning between topics . Consider adding humor judiciously throughout your presentation as this could help engage the audience and lighten any tension.

The length of your presentation is also important. You will want to make sure that you include all of the necessary information without going over time.

Oftentimes less is more; if you can say it in five minutes why use ten? Make sure that you practice timed rehearsals so that you can gauge how long you’re actually speaking.

In contrast, avoid trying to pack too much content into one presentation as this could overwhelm both you and the audience. If needed, offer supplemental reading materials for those who may be interested in delving further into the subject matter.

Paragraphs can also be helpful when organizing large amounts of content within the body of your presentation. Utilizing paragraph breaks gives your audience a break and helps to highlight key ideas or summaries before moving onto a new topic area.

Finally, it is crucial to remember what your desired outcome is from the presentation; plan accordingly by ensuring that the beginning, middle, and end serve their respective purposes and adhere to that goal.

With careful deliberations, structuring a successful presentation can be achieved with relative ease.

Having established a solid structure for your speech, it’s important to focus on another key element: rehearsal. The next section will discuss the benefits of practicing before delivering a powerful public speaking performance.

Rehearse Your Speech

Rehearsing is integral to giving a successful speech. When you rehearse your presentation, you give your mind an opportunity to become familiar with the notes and concepts that you are presenting. It also increases your confidence and reduces anxiety or self-doubt.

In fact, studies have found that those who rehearsed their presentation had higher scores in public speaking performance and language proficiency evaluations.

When it comes to how much rehearsal is enough, opinions are divided. Some people believe that over-rehearsing can lead to a more robotic speech with less natural emotion and connection with the audience .

On the other hand, others argue that no matter how well-versed someone is on the topic, additional rehearsal time improves both the delivery of the speech and memorization of key points and facts.

Ultimately, it’s important to practice until you personally find the most comfortable level for yourself, as this will ultimately result in a more engaging delivery.

Finally, if at all possible, try to practice in front of a friend or colleague for honest feedback on any elements that need improvement before the big day. Rehearsal dedication may be tedious, but it results in big rewards on stage–enabling you to deliver your content with clarity, confidence, and poise.

With thoughtful preparation complete, it’s now time to step into the spotlight and give your speech!

Giving Your Speech

The key to success when giving a speech is to be well prepared and confident. Every individual’s preparation process will vary, but the basics should stay the same.

Start by studying your content, understanding the material and being able to repeat it in your own words. Clarify any potentially difficult points. Create visual aids like PowerPoint slides or handouts that supplement the key ideas in your speech.

Practice your public speaking skills with informal conversations with friends and family or rehearse it alone in front of a mirror. Use visualization; imagine yourself confidently delivering your speech. Consider addressing a practice audience if possible to become more accustomed to a live size group.

On the day of the event, arrive early and plan for any potential obstacles: What if my computer doesn’t work? What if I forget something? Allow sufficient time for setup and check-in.

When you are ready to give your speech, take some deep breaths, focus on the positives, and distract yourself from any anxious thoughts with positive affirmations. Remember you have prepared diligently for this moment, you are well prepared and you will succeed!

Start strong by engaging the audience immediately with an attention grabbing opening statement. Speak clearly and make sure that everyone can hear and understand your message.

Slow down and emphasize points as needed throughout your presentation. Be aware of pace, volume, and tone of voice: too fast/monotone can confuse/bore listeners while pauses add a dramatic effect that keeps their interest piqued.

Ultimately, giving a successful speech will depend on knowing your material well enough to speak confidently in front of your audience without hesitation or missteps.

When you do make a mistake (and they happen!) don’t panic – know that mistakes are inevitable but don’t be discouraged; get back on track as soon as possible and continue at the same energy level you had before the mistake occurred.

Having successfully given your speech, take a moment to reflect on what went well and what could be improved upon for next time before transitioning into the next step: mastering delivery.

Master Your Delivery

Mastering your delivery is the key to an effective speech. Without purposeful body language and careful emphasis on certain words , your speech may lack wow-factor and prevent listeners from tuning in. Following these simple tips can help you get started with delivering an engaging and memorable speech:

The most important part of delivery is practice. Rehearse and perfect your speech ahead of time – this allows for more natural flow and confidence during your presentation. It also helps to create pauses between sentences for clarity, emphasize key points, and not be too casual or stiff.

Practicing inflections and varying tones adds interest to your speech by keeping listeners’ attention.

Additionally, it’s important to project your voic e so everyone in the room can hear you; make sure you’re speaking loud enough but don’t feel pressure to shout or yell at any point unless that’s part of the atmosphere of the event.

It’s also crucial to maintain good posture while speaking – stand tall with both feet on the ground, keep your back straight, hold yourself up without gesturing too much or leaning against a podium if applicable.

To further engage listeners, use purposeful hand gestures as they help emphasize certain points and add visual interest – however, avoid overusing them as it can hinders communication.

Make meaningful eye contact with audience members throughout the presentation – otherwise you might come across as unenthusiastic or bored with what you’re saying which deters attention away from the content itself.

By mastering your delivery, you can boost the impact of your presentation considerably – providing a memorable experience for your audience that stands out from others’. As such, it’s worth investing time into practicing ahead of time until delivery feels comfortable and second nature.

Having said this, making use of visual aids such as PowerPoint slides can greatly improve the impact of a speech once delivery has been mastered – let’s look into that next.

Use Visual Aids

Using visual aids can help presenters express concepts more clearly and engage the audience.

Visuals are particularly useful when conveying complex information, such as data, trends, or statistics — they impart meaning at a glance. But some public speakers may wonder if visual aids can be distracting or unnecessary.

Even though visuals can attract attention away from a presenter’s verbal delivery, carefully designed visuals can actually support the speech and help provide clarity. If done well, visuals are effective for capturing an audience’s interest and helping them to better understand the content being presented.

For example, a graph or chart should relate to the points made in the speech and should be discussed in more detail during its appearance onscreen. The presentation can also include larger images that effectively reinforce the ideas conveyed in the speech.

Videos and sound clips are other powerful forms of multimedia that could be employed to make the speech more meaningful.

To ensure that visuals enhance the message of the presentation, key factors to consider include relevancy to topic, good graphic design or aesthetics, accurate size to prevent distortion or blurriness, and seamless integration into the keynote slides or printed handouts .

In this way, visuals offer an opportunity for presenters to demonstrate their creativity and keep their audiences interested in what is being said. Thus, used wisely and aptly, visuals can add tremendous value to speeches by presenting arguments more efficiently and driving home important points. Now let’s explore effective techniques for speech giving that will allow you to craft and deliver your speeches with confidence.

Effective Techniques for Speech Giving

There are a number of effective techniques for giving a speech that will help you deliver it with confidence and poise.

First, practice your delivery in advance. You should practice both in front of a mirror or recording device to check for any distracting habits such as talking too quickly or mispronouncing words.

Second, use simple, clear language and short, concise sentences. Avoid overly technical terms and jargon that may leave your audience confused.

Third, work to establish a connection with your audience by using appropriate facial expressions and hand gestures while speaking.

Fourth, utilize effective persuasive techniques such as presenting evidence, strong arguments supported by facts, personal anecdotes and vivid metaphors.

Finally, articulate an organized structure for your speech. Your speech should have an introduction, body and conclusion to clearly communicate the main point and provide the audience with the necessary context to understand it better.

While these techniques may sound intimidating at first, they can be learned over time with practice and will make all the difference in how successful your speech delivery is received by your audience.

To build on these skills further , the next section will provide tips on how to build confidence when giving a speech.

Building Confidence

Building confidence is key when giving a powerful speech, as it will enable you to deliver the speech in a more poised and credible manner.

To create this confidence , start by understanding that any hesitation or butterflies prior to your speech are completely normal and should not be feared. Instead, view them as natural states of anticipation for something exciting, knowing that you are about to give an amazing speech.

Next, understanding who your audience is and tailoring your speech to meet their expectations will help build your confidence.

Familiarizing yourself with their interests and knowledge on the subject matter ahead of time can equip you with the understanding needed to respond appropriately if questions arise or objections surface during the speech.

Further, practice is key when building confidence for a public speaking engagement . Rehearsing with friends or colleagues before hand will give you an opportunity to learn where problem areas are within the content of your speech, as well as help solidify your delivery by becoming more comfortable with each step.

Checking sound levels in the room you’re presenting in coupled with learning where exits/emergency locations are located within that space can also help alleviate stress levels and boost self-assurance while delivering the speech.

Finally, wearing comfortable clothing and dressing professionally adds an extra layer of confidence when speaking in public.

If possible, bring an additional outfit on hand during the presentation in case of spills or accidents that would require a quick change between sections of the talk. Having this back-up plan in place can aid in keeping peace of mind at ease throughout the speech.

In conclusion, building confidence prior to a public speaking event can mean the difference between a good and great delivery of your message.

By taking into account each of these tips you can ensure that this part of your preparation runs smoothly and sets you up for success when delivering powerful speeches.

With a well-crafted note card of talking points and strong sense of self-assurance, it’s time to start speaking with passion!

Speaking with Passion

As a public speaker, your audience expects you to engage not only with your words but also with your emotions. To share the most impactful message, it is important to speak passionately about your subject.

Doing so will make your speech more memorable and thereby more effective in convincing your audience of its legitimacy.

The power of speaking authentically with emotion lies in its relatability and connection. Showing feelings allows people to connect with you as a person rather than just a speaker. It opens the door to understanding through empathy and active listening .

Examples might include adding personal stories , telling jokes, or displaying your feelings openly during the delivery of your message.

However, not all topics lend themselves easily to expressing emotion. If the subject matter is overly complex or technical there may be less opportunity for emotional expression—but this doesn’t mean those conversations can’t incorporate emotion.

Even if faced with a difficult situation such as death or financial turmoil, emotions can still be conveyed in a respectful way that keeps audiences engaged.

Remember that how much emotion you show depends on the type of audience you’re sharing it with—using sensitivity when delivering passionate speeches helps avoid awkwardness or embarrassment for any attendees who may find opinionated language uncomfortable for whatever reason.

Striking the right balance between being straightforward and showing compassion takes practice, so take the time to develop a style that works best for you and improves upon each performance.

Finally, incorporating passion into a speech gives it life and makes it relatable and engaging—which are essential elements to speaking effectively.

Having passion means giving ourselves permission to take ownership over our stories, making them deeply personal in order to reach our goals and touch people’s hearts in meaningful ways. With that said, let’s move on to discussing how we should tackle dealing with challenges while giving a speech.

Dealing with Challenges

The process of delivering a speech can be challenging, but it is also rewarding. Difficulties can arise during the process that may threaten to derail your success. To ensure you are adequately prepared for these possible pitfalls it is important to consider strategies for proactively mitigating the risk of encountering these challenges. 1. Public Speaking Anxiety: Many people experience some form of anxiety when asked to speak in public. There are a number of techniques available to combat this fear and increase confidence, such as deep breathing exercises, mental rehearsal, positive self-talk and visualization of success.

Learning about the audience, creating an engaging presentation and using props or visual aids can also help reduce anxiety levels and create a better overall experience for both the speaker and the audience. 2. Unfamiliar Topics or Audiences: When presenting on unfamiliar topics or to an unknown audience it can be difficult to prepare effectively.

In this situation it is important to conduct research on the topic and familiarize yourself with the needs of your audience so that the content is tailored accordingly. It is also helpful to use humor or stories related to the topic in order to engage your audience and make them more receptive to your message. 3. Lack of Support: If you lack support from family, friends, colleagues or mentors, it can be difficult to push through difficult conversations or speeches without any additional motivation.

To overcome this challenge, seek out peer mentorship opportunities or find compatible online communities where people discuss similar topics or objectives. Here you can share ideas, provide feedback and learn from others who have experienced similar issues. 4. Time Constraints: One of the biggest challenges when giving a speech is managing your time effectively in order to deliver an effective message without going over allotted timeslots and boring your audience .

To successfully address this challenge try setting manageable goals for each section of your speech and practice regularly. Replicating real-time conditions as closely as possible will help you stay within time constraints when delivering your speech on the day itself. In conclusion, there are many potential challenges you may face when giving a speech or taking part in a public speaking event – but with proper preparation and practice they are easily managed if approached correctly.

With knowledge of techniques for dealing with such scenarios comes increased confidence when stepping up to the podium – further improving your chances of delivering an effective speech that resonates with your audience members.

Responses to Frequently Asked Questions

How should i end my speech to leave a lasting impression.

The best way to end your speech is by reinforcing your main point and summarizing the key takeaways. You should also encourage the audience to take action, whether it be to sign up for a newsletter, make a donation, or visit your website for more information. This final call to action will not only leave a lasting impression on the audience but will also help you achieve any goals you might have had when making your speech in the first place.

What techniques can I use to keep my audience engaged during my speech?

One of the best techniques for keeping an audience engaged during a speech is to keep it interactive . Ask questions throughout the presentation, as well as allowing for audience input and discussion. This can help to keep people’s attention and create a more engaging experience.

Another great tip is to use humor. Even if you don’t consider yourself a natural comedian, sprinkling in a few jokes here and there can break up the monotony of long speeches and keep people interested. Humor can also help to make points stick in people’s minds, making them easier to remember.

Finally, try to be enthusiastic about the content of your speech. If you show too much indifference or lethargic behavior, it will discourage your audience from paying attention and taking your message seriously.

Instead, be passionate about what you are saying so that the energy of your words carries into the room and engages your audience with excitement.

How can I use storytelling to make my speech more interesting?

Storytelling is a powerful tool that can be used to make any speech more interesting. Telling stories in your speech will help engage the audience and make your message stick. Here are some tips for using storytelling in your speech:

1. Choose stories that are relevant to your message and audience. Think about stories that will best illustrate the point you are trying to convey, or evoke emotions in your listeners. 2. Use vivid descriptions and visuals when telling your story. Be sure to include details such as setting, character descriptions, dialogue and plot points. This will help to bring the story to life for your audience. 3. Make sure the story you are telling has a strong conclusion or moral at the end. This will help add emphasis to your message and make it memorable. 4. Practice telling stories out loud before delivering a speech with them. Rehearsing will help you deliver your story more effectively and with more confidence in front of an audience. By using these tips, storytelling can be an effective tool to make any speech more interesting, engaging, and persuasive!

How can I prepare for my speech effectively?

Preparing for a speech effectively is essential to delivering an impactful and memorable presentation. Here are some tips: 1. Have a clear goal in mind. Before starting to prepare, ask yourself what the purpose of giving the speech is: what message do you want to convey? Defining this will help to structure your content and focus your research. 2. Research thoroughly. Make sure you understand the subject matter well, so that your delivery sounds confident and inspiring. Using facts and data will strengthen your arguments and make your talk more convincing. 3. Outline your speech. Make a rough outline of how you want it to go – from beginning to end – well in advance of the actual presentation. This will give you a strong foundation upon which you can craft an engaging talk with an effective narrative arc that keeps audiences interested and engaged. 4. Practice regularly. Rehearsing your speech out loud several times is key to ensuring that you know it well enough to feel comfortable when delivering it live in front of an audience.

5. Time yourself. Record how long it takes for you to go through your entire speech, so that you can adjust the length as needed before delivering it live – remember that most speeches should last no more than 10-15 minutes. 6. Identify potential questions from the audience and prepare answers before hand. Knowing ahead of time what kind of questions people may ask can help reduce the anxiety of not knowing what comes next, enabling you to stay confident when speaking in public. 7. Work on building up confidence levels before delivering a speech. Visualize yourself succeeding in delivering a great presentation; practice relaxation techniques such as deep breathing or positive self-talk; or use props during practice sessions such as water bottles or stress balls if needed to remain calm during the real thing!

What strategies can I use to reduce my anxiety when giving a speech?

1. Plan Ahead: Create an outline of your speech beforehand and practice it multiple times to become familiar with the content. Doing a trial run with the audience can also help you get used to speaking in front of people.

2. Visualize Success: Positive visualization is a great way to reduce anxiety before giving a speech. Imagine yourself confidently delivering the speech while feeling relaxed and composed.

3. Get Organized: Make sure you have all the materials necessary for your presentation, including notes, slides, etc., to reduce any additional stress that may come from not having what you need when you speak.

4. Take Deep Breaths: Before and during the speech, take a few deep breaths as this will help calm nerves and make sure your breathing is regulated throughout the duration of your presentation.

5. Speak Slowly: It is common to feel anxious while giving a speech and try to rush through it too quickly. Speaking slowly helps maintain composure while delivering your message effectively and clearly.

6. Pay Attention to Your Body: Your posture, stance, movements , facial expressions can all influence how confident you appear to your audience and how nervous you may be feeling inside. Check in with yourself frequently throughout the presentation and correct any tense body language or physical actions if needed.

7. Focus on the Audience: If you notice that your anxiety levels are growing as you present, shift your focus onto the audience instead of yourself as this will help refocus your attention away from negative thoughts that may arise from fear or insecurity.

8. Make Eye Contact: Establishing eye contact with your audience is a key confidence-builder for public speakers—it shows that you’re strong, engaged with them, and receptive to feedback or questions they might have regarding your speech topic .

9. Practice Positive Affirmations: Positive thoughts will boost your self-confidence as well as your mood which can help increase performance quality significantly during speeches or presentations in general—so don’t forget to tell yourself “you can do it!” several times throughout the day leading up to the event!

10. Seek Support of Friends & Family: Many experienced public speakers suggest seeking support of close friends & family members prior and during their speeches—not only does it allow helpful critique regarding content but it also creates a more comfortable atmosphere while speaking which can reduce pre-speech jitters drastically.

14 Tips On How To Improve Speaking Skills (Speak Like A Pro!)

If you feel nervous or flustered when it’s your time to talk, use these actionable practices to be more articulate and well-spoken in the workplace and beyond.

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Whether you’re chatting with coworkers at lunch, having an important conversation with your boss, or giving a big presentation, speaking with confidence and charisma can transform your daily life.

Research shows that communication skills are strong predictors of your success in the workplace and relationships . Yet, so many people still struggle with verbally expressing themselves. Excellent speakers benefit from:

• Improved communication
• Getting their ideas heard
• Earning more respect
• Being interrupted less
• Having more loyal and deep connections
• Not being underestimated or overlooked

If you are hesitating or flustered when it’s your turn to talk, here are 14 actionable tips for improving your speaking skills.

Watch our video below to learn powerful presentation skills in person, on video, and in meetings:

How to Improve Speaking Skills at Work and Beyond: 14 Action-Packed Tips

Most kids learn to talk around 1 to 2 years old, but learning to express yourself verbally is a lifelong learning experience. You can excel in your career and get what you want by mastering the art of talking. 

Many tools are available to improve your speech, whether you’re a native speaker or an English learner. Here are the top 14 science-backed ways to speak better: 

#1 Stay in your zone of genius (only talk about what you know)

You may notice that the most professional-sounding people tend to stay in their zone of genius when speaking publicly. You won’t hear Oprah pretending she’s an expert in electric cars. Nor will you hear Elon Musk advising about spirituality and personal development.

They both stay in their realms of expertise, which naturally makes them sound confident when they speak. They’re not faking it— they know what they’re talking about!

If you struggle to speak with conviction, you may inadvertently talk about topics you don’t know much about. Instead, focus on your zone of genius.

Your zone of genius is the mental space where your skills and interests converge .

It includes the subjects, facts, and stories you know the most about. These things are easy for you to talk about with others because you’re knowledgeable and passionate about them. 

Avoid talking off the cuff about topics you’re not familiar with. Not only does this make you sound uninformed or untrustworthy, but it can send off the message that you are a “know-it-all.” 

Masterful conversationalists are usually not afraid to say, “I don’t know.” Similarly, a public speaker won’t add random facts or opinions that they can’t back up with authentic knowledge on the topic.

Pro tip: Not a master in your subject? No worries! Most people have limited knowledge in a particular field. Try learning from the Three Book Rule, which states that if you read 3 books on a specific topic (for example, tennis), you’ll be more knowledgeable than 99% of the population.

#2 Read books or articles out loud

Reading is one of the most underrated tools for becoming a great speaker. It can make you sound more articulate and smooth in your speech. Plus, you learn new vocabulary and better comprehend the book in the process. 

Unlike conversations or spoken speeches, written text tends to have a better structure for learning, as authors and editors have worked together to keep the text free of grammatical errors or awkward sentences. Reading books aloud helps you learn to speak more smoothly in day-to-day conversations. 

Repeat this exercise at least once per week (or every night before bed if you’re determined):

• Find a quiet place where you won’t be interrupted.
• Choose a book you enjoy, flip to a random page, or continue reading where you left off.
• Read the page out loud from start to end.
• Take note of words you had trouble pronouncing or sentences that sounded awkward out loud. Notice how fast or slow you read and the tone of your voice. Depending on the character’s speaking, you can also practice changing your voice if you’re reading fiction. This can help you practice vocal variety.
• Look up the pronunciation of specific words if needed. 
• Now read the page or passage out loud again. Change your performance based on what you noticed in the first round. Emphasize important points with a shift in volume or inflection (highness or lowness of your voice)  
• Optionally, use voice memos on your phone to record yourself reading.
• Listen back to your recordings and find places where your inflection, cadence (the rhythm of speech), and volume change. Do these align with the overall message of the piece? 

If you feel unsure about reading aloud, try listening to audiobook samples to hear how different speakers recite written words. You can also use a free resource like Librivox to listen to free audiobooks.

#3 Use tongue twisters to practice enunciation

Mumbling speech can make it challenging to understand what you’re saying. When people mumble, it sends the message that they don’t want to be heard or feel embarrassed by their speech. On the other hand, people who enunciate their words are seen as more intelligent. 

Eloquent speaking is undoubtedly an art, but it starts with the simple act of training your mouth to move in a certain way. Those silly tongue twisters from your childhood can be surprisingly useful. Repeating related sounds can improve your English speaking skills and articulation of specific words. 

Repeat these 10 times each or until you can say them over and over without fumbling: 

• Red leather, yellow leather, red leather, yellow leather.
• Sally sells shells by the seashore.
• Peter Piper picked a peck of pickled peppers. A peck of pickled peppers Peter Piper picked. If Peter Piper picked a peck of pickled peppers, where’s the peck of pickled peppers Peter Piper picked?
• How much wood would a woodchuck chuck if a woodchuck could chuck wood?
• You know New York, you need New York, you know you need unique New York. 
• I saw a kitten eating chicken in the kitchen. 

Use tongue twisters regularly and as a vocal warm-up before you do a lot of talking. 

Bonus Tip: Learn the Art of Stage Presence

Did you know that public speaking is actually a skill? Many people struggle with stage anxiety because they feel they ‘missed the memo’ on public speaking or they are lacking because they do not have a natural stage presence. Not true!

Stage presence and public speaking are skills you need to be taught—very few people have them naturally. 

Watch our video below to learn the 7 steps to overcome stage fright and beat performance anxiety:

Here are all the aspects of public speaking you can master.

• How to make a first impression with an audience
• How to have stage presence
• Powerful body language
• How to speak with a commanding voice
• What to do with your hands while speaking

For every speaking skill you add to your toolbox, the less speaking anxiety you will feel.

If you want help really diving into your presentation skills, be sure to sign-up for our course…

Master Your People Skills

• Create a Memorable Presence
• Communicate with Confidence
• Achieve Your Goals

Have a question about the presentation or People School? Email Science of People support .

#4 Talk to yourself

One of the easiest ways to step into your power as a speaker is to start talking to yourself. People often dismiss those who talk to themselves as crazy when, in reality, talking to yourself is entirely normal. 

Scientists have found that talking to yourself is beneficial for enhancing your performance in sports, finding things you lost, and solving problems. A practice called mirror meditation combines neuroscience and self-reflection to overcome insecurities like physical appearance and public speaking. 

You can use self-talk with or without a mirror to achieve two primary goals:

• Build your confidence : Psychologists say that talking to yourself in a mirror can help externalize your inner dialogue and sort through your thoughts. Speaking positive things to your reflection is a form of positive affirmation. For example, you can calm your nerves before talking to someone important by telling your reflection, “You’ve got this! You are well-spoken, eloquent, and powerful with your words. You’re going to rock this conversation. I love you.” You don’t necessarily have to say these things out loud, but you want to signal to your mind that you are your number one fan (and you should be!).
• Rehearse before big moments (and sort through your thoughts) : For example, you can rehearse what you’ll say to your boss while you’re driving in the car on your way to work. Don’t worry about acting looking weird—nobody will be able to hear you. Use verbal recitation to gather your thoughts, so you can repeat the key points you want to discuss in the meeting. Similarly, before a big speech, you may want to walk around your room and go over a speech script in your head or out loud. 

Both methods can work synergistically to improve your speaking skills drastically. But the most important thing to remember about self-talk is: Avoid talking to yourself negatively whenever possible , especially before a critical communication event like a meeting, presentation, or important lunch. 

Listen to your internal voice and avoid internal statements like:

• “You sound stupid.”
• “I am horrible at public speaking.”
• “Your voice sounds embarrassing.”
• “You idiot, get it out already.” 

Replacing negative self-talk takes practice. Replace critical self-talk with positive affirmations ( here are 120 great ones ) and learn more about silencing your inner critic so you can feel more confident in your speech.   

#5 Learn from the best (& mimic them)

Humans are psychologically programmed to mimic each other. Mirror neurons are primal “monkey see, monkey do” parts of our brain that imitate the actions we see in other people. They explain why babies naturally smile when you smile or why you can learn to swim by watching others move in the water. 

Recent research has also revealed how these neurons are critical for learning language and communicating with others. You can even “hack” your mirror neurons to help you become a better speaker. Think about the best speakers you know and try a few of these simple practices to pick up on their best qualities:

• Watch a video of your favorite speaker three times in a row. Notice their tone of voice, stature, and vocal quirks. Learn a few sentences from the speech and try to re-enact them in a mirror. For example, if you want to mimic the conversational yet profound tone of Denzel Washington, watch this video of his speech at a graduation:

• Pretend you’re an actor and recite lines from a movie character you like. You can find specific scenes from movies on YouTube. Analyze how the script structure impacts your feelings about that character’s confidence and self-expression.
• Listen to a podcast of someone you admire and repeat things they say out loud. Podcasters are great speakers because they only have their voice to capture your attention. For example, Rob Dial of The Mindset Mentor is authentic, empowering, and energizing podcaster who speaks directly to the audience’s needs. 

Pro Tip : Speech mimicry helps you learn to speak more confidently in public or on stage, but remember to stay true to your unique qualities. You don’t want to copy other people’s words, or you will be inauthentic. Instead, take note of the specific qualities you want to adopt—such as a deeper voice, a slower pace of speaking, or a particular type of vocabulary—and integrate these into your existing communication style. 

#6 Always remember your MVP

An MVP isn’t just the star of a sports team. It’s the Most Valuable Point you need to make in any communication setting. If everything else you say was forgotten, what is one sentence that gets your point across?

Before you go into a meeting with your team, give a speech, or check in with your boss, think about your MVP. For example,

• I’m going into this check-in with my boss to ask for a raise of X dollars. 
• I want to sit down with my significant other tonight and resolve our miscommunication about X. 
• My main goal for today’s work lunch is to get to know 3 new things about each of my colleagues. 
• The key purpose of this article is to help people improve their speaking skills in various settings.  

Regardless of the communication setting, an MVP gives purpose to your words. 

Bonus: If you want to sound really convincing, practice turning your MVP into a specific sentence or two. Something like:

• “My performance in the past 6 months has doubled the company’s revenue, and, as a result, I believe I deserve a higher raise.”
• “There was a miscommunication earlier, but after some deep thinking, I realize it was my fault, and I am truly sorry.”

Having a concrete sentence or two memorized can help deliver your speech powerfully and convincingly.

#7 Sound more confident by speaking louder and lower

Speaking isn’t only about what you say but how you say it. A 2017 Yale study found that the sound of your voice is what makes people:

• Believe what you’re saying
• Feel certain emotions 

Think about it: How do you feel when you hear someone using filler words like “um” or “like” in every sentence? What about someone who talks softly? Or someone who raises their voice at the end of a statement to make it sound like a question?

You probably won’t perceive them as confident in what they’re saying. You may even be less likely to do business with them, believe their story, or give them what they’re asking for. 

There are three keys to sounding more confident when you talk:

• Speak louder (but don’t yell) : When you feel nervous, you may naturally talk more softly. But this can create a negative feedback loop that makes you sound (and feel) less confident. Instead, make your voice sound stronger by speaking at a moderate volume that you adjust based on the room and audience size. 
• Speak lower : Research shows that people who speak louder and lower are perceived as more dominant and authoritative. This is particularly important for women who talk in soft, high tones. You don’t need to change your natural voice completely; instead, practice speaking in the lower end of your range. 
• Talk at a moderately fast pace : If you speak too slowly, you could sound boring. People who drone on in a monotone don’t tend to keep our attention for long. On the other hand, if you speak too fast, you could sound annoying or difficult to understand. Studies have found that people who talk at a moderately fast pace (about 195 words per minute) seem more intelligent, persuasive, and attractive. Measure your voice with a Metronome app for Android or iOS and try to land in the 110-160 word per minute range.

Remember that your optimal vocal volume and pitch may change depending on your audience. Learn more tips about How to Speak with Confidence and Sound Better .  

Watch our video below to learn how to sound confident on the phone with 5 simple steps:

#8 Prepare your voice

Have you noticed your voice sounds groggy in the morning or strained after singing too loud on the drive to work? It’s not the best vocal state for negotiating a business deal or asking for a raise. 

Vocal care isn’t just for singers or public speakers. Proper preparation ensures your voice doesn’t crack when it comes time to speak up in a meeting. To sound better when talking, remember to:

• Use deep breathing : Shallow chest breathing can make you sound more jittery or nervous when talking. Deep belly breathing exercises can help improve your oxygen levels while simultaneously calming your body. 
• Exhale first : When it comes time to speak, most people breathe and start their sentences with an inhale. Instead, remember to exhale first. Blow out a strong breath just before you start talking.
• Stay hydrated : Your voice is directly affected by your level of hydration. Research even finds that hydrated voices sound better . If you are about to speak for an extended period in a speech or meeting, drink plenty of water in the hours leading up to the event.
• Use our 5 vocal warm-ups in our article and video below:

5 Vocal Warm-Ups Before Meetings, Speeches and Presentations

#9 Start and end with the best points

The serial-position effect explains why people remember the first and last things you say the most clearly. Whether talking to your coworkers about a project or giving a big pitch to a client, you should emphasize the best points at the beginning and the end.  

This is particularly important for presentations, but you can apply it to daily conversations. When preparing to speak, the first thing to do is brainstorm all your key points and ideas. It helps to jot them down on flashcards or digital slides. Arrange them so that the juiciest or most essential points come first. Then, reiterate them at the end as well.

For example, if you’re selling your marketing services to a client, the very first lines of the presentation may emphasize why your agency’s package is the best one available. This is sort of like a thesis. You might start with: “Top Level Agency is a one-stop shop for your marketing needs because we do all web design and digital production in-house (no freelancers or contractors!), offer 24-hour emergency technical support, and monthly payment plans.” 

Then, you can introduce yourself, explain the package offerings, and dig into more details. At the end of the presentation, repeat the key benefits they’ll get from working with your company. 

People remember the beginning and the end ! Avoiding burying your important points in the middle! Many people tell stories chronologically and accidentally bore their audience with background stories and foundational info that leaves a bad first impression. 

Pro Tip: Practice your opening and closing line the most. If you have these, you know you will start and end on a high.

#10 Master the art of presentations with 4 quick tips

From job interviews to congratulatory speeches to workplace meeting presentations, speaking in front of a group of people is a life skill that we all must practice at some point. It’s how you sell yourself, your ideas, or your products and services. Yet over 30% of Americans list public speaking (glossophobia) as one of their biggest fears. Fortunately, overcoming glossophobia can be as simple as preparation and practice. 

Here are four quick tips to transform your presentation skills:  

• Start with a hook : First impressions are everything! A sparkling one-liner, a fascinating story, or an intriguing question are the easiest ways to capture your audience’s attention before you dig into the details. Notice how Vanessa Van Edwards’ Tedx Talk starts with a funny phrase about her awkwardness: 

• Cut out excess info : A short presentation packed with information is far better than a long, boring drone full of fluff. Cut down your speech to the basics so that everything supports your main point. Avoid irrelevant facts or boring anecdotes. 
• Don’t just talk : The most captivating presentations use multiple modalities. Instead of just standing and talking, an engaging presenter will layer on the graphics, charts, videos, and visual demonstrations. 
• Pretend you’re a performer : In his book, Steal the Show , actor, and coach Michael Port says the quickest way to boost your confidence is to simply act like you’re giving a performance and you don’t have any stage fright. Transform your negative inner talk to something positive by tricking your mind into thinking you’re capable and confident in your speaking skills. 

Pro Tip : If you are planning for a big presentation and fear losing the audience’s attention, consider making your presentation more interactive by inviting the audience to participate. You can use non-awkward icebreakers , “raise your hand” questions or a social media poll on a related topic. 

Some presenters even invite an audience member to the stage for role-playing or a mini-case study. For example, in a meeting presentation about how you plan to improve upselling techniques in your stores, you may invite a coworker to act out a customer-salesperson scenario. 

Want more tips? Take your presentations to the next level with these 10 Presentation Ideas That Will Radically Improve Your Presentation Skills . 

#11 Use meaningful hand gestures

People who “talk with their hands” are naturally more magnetic. Studies show that gestures increase the value of spoken words by up to 60%! But you don’t just want to flail your hands around without purpose. Our analysis of the top TED Talks of all time found that there are specific movements that portray confidence.

These 7 powerful hand gestures include:

• Show the number : Any time you mention a number, use your fingers to add a visual element of that amount. 
• Increase or decrease : Spread your hands closer or farther away to demonstrate the intensity of a conversation point. For example, if you say, “this is a small problem,” you may close your hands together to show a small space. 
• Feel it in the heart : When discussing something emotional, gesture toward your heart or chest region. You may naturally put your hand over your heart when you say, “this means so much to me.”
• Guide your explanations : Use your hands to give a visual guide to a complex explanation. For example, suppose you’re discussing two opposing viewpoints. In that case, you might gesture to the right for Point 1 and to the left for Point 2.
• Bring things together : When you discuss the convergence of points or groups, bring your palms together in the center to demonstrate these two things merging. 
• Emblems : Cultural hand motions like thumbs up, A-OK, or pointing with an open hand can be used to highlight specific talking points. 
• You-me-we : Bring people into what you’re saying by gesturing towards them, yourself, and then between you. 

Watch this video with Vanessa Van Edwards to see how each gesture works:

Here are another 60 Hand Gestures You Should Be Using and Their Meaning . 

#12 Learn to decode body language (and use it to your advantage)

Have you ever wished you could tell what people are thinking? Decoding body language is an underrated social superpower. If you understand how to tell if your boss is being confrontational or your colleague is withholding information from you, you can have a major communication advantage. 

You’ve probably heard the statistic that 65 to 90% of communication is nonverbal. Unspoken cues often give us more insights into people than what they say out loud. Some of the most notable body language cues to look for include: 

• Lip pursing : People may be subconsciously holding something back. If you accidentally purse your lips during a speech, it may make you seem to withhold something from the audience. 
• Raised eyebrows: When someone is guilty, they might subtly raise their eyebrows to show fear. On the other hand, eyebrow raises can also indicate amusement or surprise. Take notice of your eyebrows while talking in the mirror and use them to emphasize your points.
• Touch : A light touch on the arm can be a thoughtful way to get someone’s attention or help. Combined with speaking in a soft or friendly tone, this can help you appear more kind and more compassionate.
• Firm handshake : A nice firm handshake can portray you as confident but not domineering. Deliver your handshakes with a well-rehearsed introduction like “I’m Joe. It is a pleasure to meet you.” 
• Laughing : In awkward situations, subordinates might laugh to appease the person in power, while superiors may refrain from laughing to uphold their status. As you speak, notice when you awkwardly laugh out of nervousness versus when you laugh because something is actually funny.  
• Sitting versus standing : A sitting person is physically lower than a standing person, making them potentially seem inferior or easier to reprimand. You almost always want to be standing when you are giving a speech or a presentation. On the other hand, sitting while having a tough conversation with your significant other can help create a level playing field for open-hearted discussion. 

Note how you use body language as you talk to others daily. There are so many ways you can combine speaking skills with a specific position or nonverbal cue to portray more confidence, kindness, or influence. Learn more about understanding Body Language In the Workplace: 15 Cues You Must Know . 

#13 Work on pronunciation with this app

Whether you are a native English speaker or learning the English language, countless words in the dictionary aren’t pronounced the way they are spelled. But proper pronunciation can make you sound more knowledgeable and well-spoken. 

The most commonly mispronounced words include:

• Desert vs. Dessert 
• Comfortable

Do you think you’re guilty of mispronunciations? Use the free app, Say It ( Android ) ( iOS ) to check your speech. Oxford University Press developed it to help practice sounds, words, and sentence pronunciation. 

Pro Tip : If you accidentally mispronounce a word in conversation or a presentation, don’t be afraid to correct yourself. It happens to everybody, and there is no shame in saying “excuse me” and repeating it. If you have an accent, embrace it! As long as people understand your words, pronunciation shouldn’t be an argument of tomAYto versus tomAHto. 

#14 Improve your listening skills

Paradoxically, the best speakers tend to be the best listeners. After all, communication is a two-way street. Listening is one of the most valuable social skills because it helps you:

• Understand other people
• Make deeper connections
• Demonstrate that you’re interested in what others have to say 
• Avoid dominating a conversation
• Learn how to speak better

Listening is particularly important if you feel shy or socially awkward . Next time you’re having a conversation, practice active listening with:

• Loud listening : When someone else is speaking, strategically use sounds like “oh,” “ah,” or “wow” to show you are engaged.
• Eye contact : Avoid using your phone or diverting eye contact when someone is talking. Instead, casually hold their gaze for 3-5 seconds to show that you care. But don’t be overbearing with eye contact , or you might appear weird.
• Asking questions : Show that you were paying attention to another person’s story or presentation by asking questions about what was said. Just be sure you don’t interrupt them or cut anyone off while inquiring.
• Wait for your turn to talk : A great conversationalist’s most obvious skill is knowing when to talk. Your decision to speak while someone else is still talking could send the message that you think your opinion is more important than theirs. Politely wait your turn and even leave a few seconds of pause after someone else finishes their thoughts. 

Stuttering and Language Processing Resources:

Do you struggle with stuttering or other language processing issues? You definitely can get help! Here are some great resources to check out:

• The Stuttering Foundation
• Find a Speech Therapist

Key Takeaways: Speak Better with Planning and Practicing

Nobody is born a masterful speaker, but the most charismatic people have cracked some communication code. Fortunately, the secrets to their verbal success are accessible to everyone. Start speaking better with these simple practices:

• Talk louder, lower, and at a moderate pace : If you find yourself speaking soft and slow, it can help to increase the volume, lower the tone, and speed up the rate of your words. This will help you sound and feel more confident while talking. 
• Mimic speakers you admire : Find people you want to sound like and listen to them regularly. Identify the characteristics you want to mimic, like their cheeriness, articulation, or authority. Learn lines from their videos and recite them as you watch.  
• Read out loud : Written words tend to be more edited than spoken ones. Practice reading your favorite books out loud so you can 
• Master pronunciation and enunciation : Avoid mispronunciations and mumbling. Instead, use the internet to learn how to pronounce words you’re unsure about and train your mouth to enunciate specific words with tongue twister exercises. 
• Use hand gestures: Your hands are among the most underrated tools for speaking. Use them to your advantage by emphasizing essential points. 

Whether you’re talking to an audience of 2 or 2,000, public speaking can catapult you to higher levels of self-development and professional success. To take your speaking skills to the next level, learn these 15 Science-Based Public Speaking Tips to Be a Master Speaker . 

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17 Public Speaking Tips That’ll Help You Crush Your Next Presentation

It’s no easy feat to stand up and talk in front of people—whether it’s five or 50 or 500. In fact, surveys have found that public speaking has long been one of the things Americans fear most.

Unfortunately, in many professions, some amount of public speaking is necessary. It might be that you need to present in a small meeting, give an update to the entire company, or present at a conference or other event. No matter what it is or how daunting you find it, there are steps you can take to prepare and improve your skills.

• Understand the Expectations and Learn the Details
• Know Your Audience
• Plan and Structure Your Speech
• Don’t Overload Your Slides
• Practice, Practice, Practice
• Get Feedback
• Memorize Your First and Last Lines
• Join a Club or Go to a Workshop
• Get in the Zone
• Don’t Bury Your Face in Notes
• Make Eye Contact
• Repeat Yourself
• Let Some Questions Go
• Keep Talking
• Remember the Audience Is on Your Side
• Don’t Be So Hard on Yourself

Before You Even Get Up There

So much of what goes into public speaking happens way before you step up to the front of the room. Preparation and practice are key. Here’s what you can do in advance to make the actual speaking part as smooth as possible.

1. Understand the Expectations and Learn the Details

“Gather all of the information regarding location, technical setup, time you’ll be speaking, dress, topics to include/avoid, type of presentation, etc.,” says Tara Goodfellow , a Muse career coach and owner of Athena Consultants . Having all of this information ahead of time will help you prepare a presentation that fits the occasion and resonates with your audience.

It’ll also help you avoid technical or logistical snafus that can add unnecessary stress, Goodfellow says: “You don’t want any surprises as in realizing you were supposed to bring a laptop or handouts.”

2. Know Your Audience

It’s as important to understand your audience as it is to understand the subject you’ll be discussing in front of them. “Make sure you understand the level of knowledge,” Goodfellow says, and tailor your presentation accordingly. “You don’t want to bore them with details they already know nor do you want to overwhelm them.”

Josephine Lee , third place winner in the 2016 Toastmasters World Championship of Public Speaking , emphasizes that even if she’s giving the same speech to two different audiences, she’ll take the time to customize it. She always asks herself, “What is the specific audience and why are they there?”

So, for example, the toast you’d give at an engagement party among all your college friends might be pretty different from the speech you give at the same friend’s wedding in front of the whole extended family.

Or in a professional context, imagine you’re giving a presentation about the future of your company. That would look really different depending on whether you’re talking to a group of executives from your own organization versus a room full of college students who are interested in getting into the industry. For one, you might dive into the nitty gritty of last quarter’s performance and share your insights about what changes your organization needs to make to remain competitive. For the other, you’d probably zoom out a bit more, give an intro to your industry, and sketch out what your company does and where it’s going.

3. Plan and Structure Your Speech

So often the focus of advice about public speaking is about how you’re saying the words in front of an audience. Those things are unequivocally important (which is why we go into detail about them below!) but before you get there, you have to think about what you’re saying.

“You can have great diction and you can have great presentation skills, but if your words and structure are all over the place then people are not going to remember what you said,” says Lee, who credits Toastmasters with teaching her how to write a speech. “It is 100% about simplicity, because when you’re giving a speech in front of a live audience it’s so fleeting that if you have multiple points and if you go off on tangents and if you don’t stay on one simple path then people won’t remember what you were speaking about.”

Lee always picks one central point when she’s preparing a talk—whether she’ll be speaking for five minutes or 45. She’ll present her central theme, give supporting evidence and examples, and keep circling back to that main message. “So even if the audience forgets 99% of your speech, which they will, they will go home with that 1%,” she says.

Rajiv Nathan , a Muse career coach and founder and CEO of Startup Hypeman , takes a similar approach with a slightly different formula. His go-to structure for a talk is “inward, outward, forward.” He starts with a story that explains why he’s talking about this topic in the first place, zooms out to evidence that others are thinking about it as well, and ends with solutions.

In a workplace setting, this might translate into laying out a challenge your team is facing, zooming out to examine how other teams and companies are thinking about and handling similar issues, and end by proposing next steps for your team.

4. Don’t Overload Your Slides

If you’re using slides to accompany your presentation, make sure you avoid overloading them with too much text. “Think about how you like to be presented to,” Goodfellow says. “Very few of us like an 80-slide presentation where the person just reads everything to us.”

Beyond the simple fact that people will be distracted squinting at that teeny tiny type, you might be tempted to start reading off the slides and you’ll end up sounding a little too much like Ferris Bueller’s economics teacher (i.e. droning on and on and on in a monotone).

Instead, Nathan says, use slides primarily as visual complements to your words and a tool to emphasize your main takeaway.

5. Practice, Practice, Practice

Okay, pay attention, because if you absorb just one thing from this article it should be this: You have to practice. Not once or twice but over and over again.

“When you practice it enough you figure out the rhythm,” says Nathan, who estimates he practiced his TEDx talk about 100 times before he gave it. You’ll also feel more confident and comfortable speaking without reading off a piece of paper (or your slides) because the structure and progression will become so familiar.

Lee takes advantage of any opportunity to practice when she’s preparing to speak. “Practice of any sort can be very helpful. I practice in my room or in the shower or driving in the car,” she says.

6. Get Feedback

While practicing on your own is useful, it can be even better to do it in front of a live audience—even if that’s just your work bestie or your sister. The more you get used to speaking in front of actual humans the easier it’ll get.

Plus, you can get feedback from your trusted practice audience before you go out and do the real thing. Ask them if your words and points were clear, if there was anything that confused them, how your rhythm was, and if there was anything else they noticed.

You can also give yourself feedback. Use your phone (or whatever other device you have) to record audio or video of your practice sessions. When you play it back, you can become your own audience in a way and pick up on things you didn’t realize needed some attention.

“I have had clients astounded at their mannerisms and overuse of ‘um’ when we’ve played back video. Most of us have a nervous ‘go to’ sound or movement,” Goodfellow says. “Once you’re aware of it, you can work on it.”

7. Memorize Your First and Last Lines

You’ll want to have a pretty clear idea of what you’re going to say, of course. But you also don’t want to sound like a robot regurgitating a pile of words you wrote down.

By the time she was comfortable in front of an audience, Lee wasn’t reading her speeches or even memorizing an exact script. “If you memorize everything word for word, it’s not going to sound very natural,” she says. Instead, she plans the structure but keeps the words themselves a little loose with a couple of exceptions: “I generally try to memorize the opening sentence and the closing sentence.”

The goal is to ensure you start and end strong while still giving yourself the room to speak naturally in between.

8. Join a Club or Go to a Workshop

If you’re committed to improving your public speaking skills, then not only should you practice each speech or presentation before you give it, but you should also try to get as many of the real thing under your belt as you can so that you become accustomed to it.

“It’s the most important to get as much stage time in front of an audience” as possible, Lee says. “That’s why Toastmasters was such a useful organization for me because it gave me the grounds to practice on in front of a live audience.”

Toastmasters is of course one of the more well-known options, with more than 16,000 clubs all over the world, but you can also check out meetups, classes, and workshops. If those options aren’t available in your area or don’t appeal to you, try gathering a group of friends and/or colleagues who want to practice their skills and give and get feedback on a regular basis as well.

During Your Speech

Doing all of the prep work should help you feel ready and confident—at least, more than you would otherwise. Here’s how you can keep helping yourself in the moment.

9. Get in the Zone

For about 10 minutes before he gets on stage to give a talk, Nathan becomes something of a recluse. He doesn’t talk to anyone, he drinks some water, he crouches down somewhere, he focuses on his breathing, and he repeats this phrase to himself: “Use expression to create possibility.”

Now, that’s a very specific set of actions that works for him, but he recommends everyone figure out their own “stage mantra” or routine. Ask yourself, he says, “What do you need to be repeating to yourself beforehand? What, action-wise, do you need to do beforehand to get yourself in the zone?”

It might take some time to find the things that help you in the lead-up, whether you do them the night before, the day of, or in the moments just before you begin. If you’re not sure where to start, think back to some other reference point in your life when you were preparing for an important event, Nathan says. What did you use to do before a baseball game or piano recital or big exam? See if those things help now and iterate until you find the right combination.

10. Don’t Bury Your Face in Notes

When Lee first started giving speeches, she’d just read the whole thing word for word off a piece of paper. “It was terrible,” she says, remembering the early days before she became the accomplished speaker she is today. “Notes are like a crutch. So you just start to rely on [them] more and more,” she’s realized. “It’s more important that you’re connecting with the audience, making eye contact with the audience, and [having] a true conversation with the audience.”

She no longer uses notes at all—she just memorizes the opening and closing lines, as mentioned—but reaching that comfort level takes practice. If you’re still working up to that and need your notes, she says, go with bullet points. They’ll help you stay on track without tempting you to read everything from the page.

Notes can also block your face or torso, or draw your eyes down as you’re reading, says Nathan. So if you plan to bring some, try folding your paper or using index cards with just those few bullet points to serve as a reference.

11. Make Eye Contact

You’ve surely heard it before, but eye contact is key in public speaking. It helps you connect with the audience, Lee says, and it’s most effective when you focus on one person at a time. “When you are giving a speech, you should always sound like you are delivering to a single individual rather than speaking to the masses,” she says. “Direct eye contact with one person then moving to another is an effective way to do that.”

12. Use Pauses

“A lot of times people speak really fast. Their mind is racing and they want to make a good impression,” says Jennifer Sukola , a Muse career coach and human resources professional. “People tend to want to rush through and get it over with,” especially when they’re nervous. It’s something you might get feedback about or pick up on if you record yourself.

One of Sukola’s biggest tips for public speaking—using pauses—can help with overall speed as well as pacing. You can use pauses strategically, inserting them right after important points to let them sink in or right before to allow you to gather your thoughts and get the audience’s attention for what you’re about to say.

Sukola likes to follow a structure where she makes a point, pauses, provides support for that point and recaps, pauses again, makes a related point, etc. “If you follow that outline and pause in conjunction with the points you’re making,” she says, “the audience has a chance to let that simmer, to let your points settle and think through [them].”

13. Repeat Yourself

Remember that the people listening to you talk live can’t rewind to catch that important thing you just said or flip back a few pages to find that crucial point you made earlier the way they could if they were watching a video or reading a book.

So help them out by repeating the thesis or main takeaway of your talk, says Nathan. In his own talks, he might repeat that take-home line six or eight times. The repetition ensures that everyone hears it, realizes it’s important, and can process it and let it sink in.

“It’s got to be short and punchy,” says Nathan, and you can accentuate it with pauses before or after you say it. If you have slides, you might also want to put it up there once or twice. It’s like the chorus of a song, Nathan explains. It’s catchy and it’s the first thing someone will be able to repeat back to you.

14. Let Some Questions Go

You can do a whole lot of planning, but the truth is that you can’t anticipate everything, including questions that might come up. Goodfellow stresses that it’s okay to say, “That’s a great question, let me get back to you on that.” In fact, that’s far better than stammering through and making something up.

15. Keep Talking

Lee may now be an award-winning speaker who travels all over the world to give talks and feels comfortable ditching the notes, but even she still freezes and forgets her speech sometimes. You have to just keep talking until you find your way back.

“Get away from that mentality that you have to be perfect. It’s okay if you forget,” she says. “You learn to start to fill in the gaps. Start to speak until you remember. No one in the audience knows you forgot your speech,” she adds. “What you are feeling inside is not as apparent as you think it is. If you keep that in mind and keep talking, eventually you’ll come back.”

And if your talk has a clear, simple structure, it’ll be easier to find your way back in.

16. Remember the Audience Is on Your Side

For many people, public speaking feels like one of the scariest things they could be called on to do, Lee says. They’re terrified of failing and think they’ll be humiliated and ostracized. But the people on the other side don’t want to see you mess up—they’re eager to hear what you have to say.

“If you remember that the audience wants you to do well, that they’re on your side, it’s a much easier process,” says Lee. Focus on what you’re giving to the audience—as if you were giving advice or telling a story to your best friend—rather than on yourself and how you appear.

17. Don’t Be So Hard on Yourself

Finally, remember that everyone gets nervous. Those executives many levels above you whose presence is making you sweat? They probably get nervous when they speak, too, Goodfellow points out. “Give yourself a little bit of grace,” she says, and do the best that you can.

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9 Tips to Make Your Speech Memorable

The art of creating a memorable speech is something that is often sought after, but rarely achieved. Frustratingly, many people assume that truly memorable speeches are reserved for those with an elusive “born with it” skill set.

In reality, nobody is born with the skills for public speaking, but you can develop them with hard work. A memorable speech is within your grasp. With that in mind, let’s review nine tips that will make your speech memorable for your audience.

1. Organize your speech into segments.

Consider your speech as a book for a moment. A typical book is split into chapters and parts that create a cohesive whole but can stand on their own. Applying the same logic to your speech will make it easier for you to deliver important takeaways and keep the audience focused on what you are saying.

Segmented speeches are far more memorable and easier to keep in mind after they have been delivered. The reason for this is that each segment can be recalled independently, and converge to form the overall message. An unorganized speech with no rhythm or discernible sections will easily be forgotten.

To be forgettable : Deliver a speech about a medical condition and its effects on a human body with all your points jumbled together.

To be memorable : Deliver a speech about a medical condition and its effects on a human body with distinct segments for each effect that support each other.

2. Include concrete details.

People crave concrete information, such as facts, numbers, statistics, and photographs. Without concrete details, speeches quickly become overly abstract and hard to connect with. Concrete information in your speech helps you ensure that your points are remembered long-term.

To be forgettable : Present a company’s future forecast solely in abstract terms.

To be memorable : Present a company’s future forecast by highlighting their lineup of new products with relevant market data.

3. Use words understood by your audience.

To deliver a memorable speech, you must analyze your audience. In particular, consider the education level and vocabulary of your audience before writing your speech. As well, consider whether your audience includes people who are not fluent in your speaking language. Use terminology that everyone will understand, and avoid technical jargon that they won’t. A single confusing word or phrase at a critical point can make your meaning incomprehensible to your audience.

To be forgettable : Give a speech using renewable energy technical language to an audience of elementary school children.

To be memorable : Give a speech using renewable energy technical language to an audience of energy industry professionals.

4. Leverage concepts understood by your audience.

Similar to the previous point, leveraging commonly understood concepts can result in exciting and memorable speeches. It isn’t always easy, but when you find common ground between you and your audience, you can make even the most complex arguments understandable and memorable. On the other hand, if you reference concepts that the audience doesn’t understand, or assume knowledge that they don’t have, you’re in trouble; your audience will not be able to follow your arguments, and they will forget your words as soon as you’ve spoken them.

To be forgettable : Use analogies based on graphic design concepts for an audience with no knowledge of graphic design.

To be memorable : Use analogies based on graphic design concepts for an audience of graphic design professionals.

5. Interact with the audience.

People rarely sit and listen to monologues without dozing off, especially if the subject matter is not intrinsically exciting. Rather than expecting your audience to passively absorb information, ask them questions about the points you are making and invite interaction by offering small rewards or incentives for doing so. Activate your audience as much as possible if you want them to remember your message for a long time.

To be forgettable : Deliver a motivational speech about self-discipline as a monologue.

To be memorable : Deliver a motivational speech about self-discipline, following each point with interactive triggers for the audience to share related personal anecdotes.

6. Include personal stories.

Some people don’t like to share their personal stories and experiences with strangers. However, a well-crafted story is one of the best catalysts for speech memorability. Sift through your memories and find relatable, heartwarming, or funny moments that are relevant to the point you are making. Personal stories invite the audience to empathize and place themselves in your speech and situation. People are far more likely to remember your small personal story and trace it back to the point of your speech than vice versa.

To be forgettable : Speak about your career as a vegan nutritionist with no stories.

To be memorable : Speak about your career as a vegan nutritionist, and tell your story about growing up in a family of omnivores.

7. Add a catchphrase.

Pop culture catchphrases can help you deliver a more distinct and memorable speech with virtually any topic. The secret to selecting the right catchphrase depends on what its role would be in your speech. You can use it to announce a break in your thought process, establish a connection with the audience, or simply make your points more digestible. Catchphrases can be added to your speech in a number of ways: as titles of your PowerPoint slides, as punch lines, or any other time to add a surprise element. Catchphrases can transform even the most serious topics into enjoyable ones. Just don’t overdo it; one is probably enough for most presentations.

To be forgettable : Speak about a topic related to modern literature.

To be memorable : Speak about a topic related to modern literature, and include a literature catchphrase that everyone in your audience will recognize (e.g. “Here’s Johnny!” from Stephen King’s The Shining ).

8. Practice thoroughly and deliver confidently.

Stumbling on your speech delivery might come off as quirky and relatable – the first time it happens. However, if you continue stumbling, it’s hard to recover. A speaker who lacks confidence as they deliver will likely be forgotten quickly.

Instead, prepare your speech by reciting it over and over. Although it is better to speak without notes, don’t be afraid to bring cards or notes. Talking in a fluent and understandable manner without abrupt pauses constitutes a successful speech delivery.

To be forgettable : Don’t prepare. Improvise your speech.

To be memorable : Prepare adequately. Rehearse your speech content and anticipate questions that might come from the audience.

9. End with a quote and a call-to-action.

A speech that lacks finality and conclusiveness is likely to be received as sloppy and entirely forgettable. An effective ending to a speech can ensure long-term memorability and audience action in accordance with your message.

Be forgettable : Deliver a speech about volunteerism and end by quietly thanking the audience.

Be memorable : Deliver a speech about volunteerism and end by quoting Muhammad Ali (“Service to others is the rent you pay for your room here on Earth.”) and encouraging your audience with a call-to-action (“Pay your rent. Volunteer!”).

It’s Your Turn…

Delivering a great speech is about self-confidence and carefully crafting your speech using techniques like those above. You can be memorable in your next opportunity to speak, and every opportunity after that.

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I look forward to every Six Minutes article. They are always filled with practical useful advice, with great examples that we can put into our speeches.

Thank you for sharing Elisa. I loved the tips, especially adding a catchphrase which I believe it’s something that can stay for a long time in the minds of the audience. I would add Be Authentic, be yourself to the list. There are many who still try to emulate what they watch on TED talks, or from their teachers and coaches, and forget to really be themselves…which unfortunately the audience picks up, and can be the very reason why they forget you. After all, even after you’ve finished your speech, they haven’t met you.

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Featured Articles

• Majora Carter (TED, 2006) Energy, Passion, Speaking Rate
• Hans Rosling (TED, 2006) 6 Techniques to Present Data
• J.A. Gamache (Toastmasters, 2007) Gestures, Prop, Writing
• Steve Jobs (Stanford, 2005) Figures of speech, rule of three
• Al Gore (TED, 2006) Humor, audience interaction
• Dick Hardt (OSCON, 2005) Lessig Method of Presentation

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16 Public Speaking Tips for Students

Public speaking tips for students aim to reduce anxiety that can interfere with giving presentations or speeches in class. These tips can also be helpful for those with social anxiety disorder (SAD)   who have difficulty speaking in front of a group or telling a story among friends.

Public Speaking Tips

If you have SAD and need to give a speech  in elementary school, high school, college, or university, it helps to be as prepared as possible . Beyond preparation, however, there are strategies that you can use to reduce anxiety and fight the urge to stay home with a fake illness.

Even great speakers practice their speeches beforehand. Practice out loud with a recording device or video camera and then watch yourself to see how you can improve. If you are feeling brave, practice in front of a friend or family member and ask for feedback.

• Talk about what you know : If possible, choose a topic for your speech or presentation that you know a lot about and love. Your passion for the topic will be felt by the audience, and you will feel less anxious knowing that you have a lot of experience to draw from when other students ask you questions.
• Concentrate on your message : When you focus on the task at hand, anxiety is less likely to get out of control. Concentrate on the main message of your speech or presentation and make it your goal to deliver that message to the other students in your class.
• Grab the audience's attention : Most of your fellow classmates will pay attention for at least the first 20 seconds; grab their attention during those early moments. Start with an interesting fact or a story that relates to your topic.
• Have one main message : Focus on one central theme and your classmates will learn more. Tie different parts of your talk to the main theme to support your overall message. Trying to cover too much ground can leave other students feeling overwhelmed.

Tell Stories

Stories catch the attention of other students and deliver a message in a more meaningful way than facts and figures. Whenever possible, use a story to illustrate a point in your talk.

Being prepared to speak in public can also be important if you have social anxiety disorder. Feeling confident and prepared to give your speech may help lessen your feelings of anxiety. Some of the things that you can do to prepare include:

• Visit the room : If you have access to the classroom where you will be speaking outside of class hours, take the time to visit in advance and get used to standing at the front of the room. Make arrangements for any audio-visual equipment and practice standing in the exact spot where you will deliver your speech.
• Rack up experience : Volunteer to speak in front of your class as often as possible. Be the first one to raise your hand when a question is asked. Your confidence will grow with every public speaking experience.
• Observe other speakers : Take the time to watch other speakers who are good at what they do. Practice imitating their style and confidence.
• Organize your talk : Every speech should have an introduction, a body, and a conclusion. Structure your talk so that the other students know what to expect.

Manage Your Anxiety

Taking steps to deal with your feelings of anxiety can also make public speaking easier. Some of the things that you can do:

• Tell someone about your anxiety : If you are speaking in front of a high school or college class, meet with your teacher or professor and describe your public speaking fears . If you're in elementary or high school, share your fears with your parents, a teacher, or a guidance counselor. Sometimes sharing how you feel can make it easier to overcome stage fright.
• Visualize confidence : Visualize yourself confidently delivering your speech. Imagine feeling free of anxiety and engaging the students in your class. Although this may seem like a stretch for you now, visualization is a powerful tool for changing the way that you feel. Elite athletes use this strategy to improve performance in competitions.
• Find a friendly face : If you are feeling anxious, find one of your friends in class (or someone who seems friendly) and imagine that you are speaking only to that person.

Press Play for Advice on Finding Courage

Hosted by therapist Amy Morin, LCSW, this episode of The Verywell Mind Podcast shares a strategy to help you find courage when you need it the most.

Follow Now : Apple Podcasts / Spotify / Google Podcasts

Maintain Perspective

Remember that other students are on your side. Think about a time when you have been an audience member and the student delivering the speech or presentation was noticeably nervous. Did you think less of that student? More likely, you felt sympathetic and wanted to make that person more comfortable by smiling or nodding.

Remember—other students generally want you to succeed and feel comfortable. If for some reason the audience is not on your side or you experience bullying or social exclusion, be sure to discuss this with a parent, teacher, or guidance counselor.

Be Confident

Sometimes just knowing what makes a good speech can help you feel more confident. Focus on some of the following elements and practice them before you have to speak in public.

• Develop your own style : In addition to imitating good speakers, work on developing your own personal style as a public speaker. Integrate your own personality into your speaking style and you will feel more comfortable in front of the class. Telling personal stories that tie into your theme are a great way to let other students get to know you better.
• Avoid filler words : Words such as "basically", "well", and "um" don't add anything to your speech. Practice being silent when you feel the urge to use one of these words.
• Vary your tone, volume, and speed : Interesting speakers vary the pitch (high versus low), volume (loud versus soft), and speed (fast versus slow) of their words. Doing so keeps your classmates interested and engaged in what you say.
• Make the audience laugh : Laughter is a great way to relax both you and the other students in your class, and telling jokes can be a great icebreaker at the beginning of a speech. Practice the timing and delivery of your jokes beforehand and ask a friend for feedback. Be sure that they are appropriate for your class before you begin.
• Smile : If all else fails, smile. Your fellow classmates will perceive you like a warm speaker and be more receptive to what you have to say.

Don't Apologize

If you make a mistake, don't offer apologies. Chances are that your classmates didn't notice anyway. Unless you need to correct a fact or figure, there is no point dwelling on errors that probably only you noticed.

If you make a mistake because your hands or shaking, or something similar, try to make light of the situation by saying something like, "I wasn't this nervous when I woke up this morning!" This can help to break the tension of the moment.

A Word From Verywell

It's natural to feel frightened the first time you have to speak in front of your class. However, if you fear continues, interferes with your daily life and keeps you awake at night, it may be helpful to see someone about your anxiety.

Try talking to a parent, teacher, or counselor about how you have been feeling. If that doesn't get you anywhere, ask to make an appointment with your doctor. Severe public speaking anxiety is a true disorder that can improve with treatment .

Spence SH, Rapee RM. The etiology of social anxiety disorder: An evidence-based model . Behav Res Ther. 2016;86:50-67. doi:10.1016/j.brat.2016.06.007

By Arlin Cuncic, MA Arlin Cuncic, MA, is the author of The Anxiety Workbook and founder of the website About Social Anxiety. She has a Master's degree in clinical psychology.

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How to Make a Speech More Interesting: 7 Presentation Ideas

These seven stellar presentation enhancers will help you make any speech more interesting. In this post, Doug Staneart breaks down his public speaking “Impact Ideas” that can be inserted into any speech to really make them come alive.

Below is a list of all seven items.

• Anecdotes : A funny story or a story that makes a point is often more memorable than just a bullet point.
• Demonstration : When you show your audience what you are trying to tell them, they will often have more clarity.
• Quote : A testimonial from an expert or client at the right time can add credibility.
• Sample : Something that your audience can see, touch, and feel has more impact than just a description of the item.
• Name Drop : If you don’t have a quote, you can name drop others who agree with you.
• Non-PowerPoint Visual Aid : A spontaneous flip-chart drawing, a poster, or board will often have a greater impact on the audience than an image on a slideshow that is more temporary.
• Showmanship : Never underestimate the entertainment value of your presentation.

Proceed with Caution. Presentation Enhancers Make GOOD Presentations More Interesting.

Bill Cosby (pre-conviction) once asked a friend of his why he did cocaine. The friend replied, “Because it intensifies your personality.” Cosby paused and said, “Yeah, but what if you’re an A-Hole?”

These impact ideas work exactly the same way. If you have a good presentation centered around just a few key points, adding a couple of enhancers for reinforcement will make the speech more interesting. However, if you already have 50 PowerPoint presentation slides and you add additional content, you’ll likely make the presentation worse. So, proceed with caution.

If you are just beginning to design your presentation, start with How to Design Presentations Quickly . As a review, the best way to design a good speech is to start with a great title. Great speech titles lead to great speeches because they explain to the audience the purpose of your speech. The next step in the writing process is to make a list of just the most important points. The body of your speech should contain fewer than five key points. Then, if you want to really capture the attention of your audience and design a memorable speech, use a good story to prove that each of your main points is true.

So before you start adding these public speaking tips into your speech, make sure you start with an engaging speech centered around a central idea, a few key points, and great examples. If you do, then these public speaking tips can help you make your speech more interesting!

7 Stellar Presentation Enhancers that Add Impact to Any Speech.

Below are seven effective ways to move a good speech into a better speech (or fantastic speech.) Since we have covered a number of presentation tips in other posts/podcasts, I wanted to use this episode to cover a powerful tool or two that some of the best speakers (even motivational speakers) use to make the audience feel like they are experiencing something unique. Each of these ideas can be a great way to use humor in your presentation, make a lasting impression, and influence different audiences in a positive way.

As I mentioned earlier, though, these ideas work well if inserted into a well-designed speech. So, there are three additional ways to make a presentation more interesting that aren’t covered here. The reason is that we have other post/podcast episodes about each of these three items. I suggest that you add each of them into your presentation before adding the seven ideas in this post. (The first three are essential to designing a good speech.)

• Stories and Examples Are the First Step to Make a Speech More Interesting .
• Audience Participation Will Make Your Presentation More Interactive .
• Analogies and Metaphors Are the Secret Sauce to Great Presentations .

So, if you haven’t seen these posts or heard those episodes, start with those ideas first. Also, remember that when you stand in front of an audience and give too much information, that is even worse than not giving enough information. Then add in these seven tips sparingly. A little impact goes a long way!

#1 – Funny Anecdotes Can Add Impact and Humor to Your Speech.

In other posts, we have covered stories and examples in great detail. (See How to Tell a Great Story in a Presentation .) A personal story or a real-life example from your own experience clarifies the content of your presentation. This technique is also a subtle way to build your credibility on the topic and capture the audience’s attention in a positive way. When you relay success stories from your own experience, your audience realizes that since you have that experience, you are an expert on the topic.

Anecdotes are a little different, though. Anecdotes can be funny incidents (true or fictitious) that help you make a point. Or they can also be 2nd person or 3rd person stories experienced by someone else.

Funny Stories Are Welcomed by Most Audiences.

I’m not a big fan of just telling random jokes in a speech. However, funny anecdotes that make a point are very useful. The great news, today, is that you can pretty much just type the words “funny story about _______” (insert a keyword from your bullet point) into Google, and you will find something. Once you find a funny anecdote, just make sure to tie it in with the point that you are making. (And give credit to the author.) For instance, I typed in “Funny Public Speaking Failures” and I found this gem…

While traveling to to Nagaoka, Japan, I was asked to speak after breakfast about marketing in the U.S. Seeing an opportunity to show off my linguist skills, I asked my interpreter how to pronounce the words on the distant signs for “Ladies” and “Gentlemen.” After practicing to myself, I began my speech with “Good morning, Ladies and Gentlemen” in Japanese. This got quite a reaction from the audience. I delivered a killer 20 minutes of marketing wisdom, and sat down to generous applause. I was quite pleased with myself. Only later did I learn how strange my greeting was: One of our hosts gently inquired why I had started my talk with “Good Morning, toilets and urinals.” Lee Rogers, The Rogers Group Marketing and Advertising (Posted on https://www.genardmethod.com/resources/funny-public-speaking-stories

If somewhere in your speech, you can make the audience laugh, you have a big advantage. By the way, stories about humorous situations have another positive effect. Your natural facial expressions when you tell these stories create powerful nonverbal communication. So these funny stories take a little more practice to perfect. But they definitely make a speech more interesting.

2nd-Person Stories Allow You to Borrow Credibility from Other Experts.

Although our own personal stories help us build our credibility as an expert on the topic, another person’s story can be more practical in a lot of situations. For instance, if you are a sales representative, your personal experience using your product or service isn’t nearly as credible as a story from one of your customers.

This past week, I had a scientist in my class who studied melanoma. Although her stories of actually doing the research added a lot of credibility, she got more impact by telling stories of patients who had survived cancer based on these studies. Just be careful. When you re-tell a story from your own experience, it takes little practice. However, when you relay a story that you received from another person, you might want to practice your delivery a few additional times.

#2 – A Demonstration Can Make a Complicated Speech More Interesting — And Easier to Understand.

After a number of miscues, we started discussing a little strategy with the other speakers. We finally came up with the idea to go to the table ourselves and have one of us (they voted that I do it) say, “Just do what I do.” Then, I made a sandwich and explained what I were doing in each step. (We all got an A on the project. So did everyone else who went after us.)

I never forgot this lesson. It is a whole lot easier to show someone what to do than to just tell them what to do. This type of visual aid is critical when teaching someone how to use software or how to use a tool.

#3 – Insert a Memorized Quote into Your Presentation to Improve Credibility.

“My conclusions are much more credible when I back them up with Great Sources.”

I agree. When you quote an expert, you are basically giving your audience a second-opinion. It’s also easy to insert quotes into your presentations. Just like with the funny story above, Google “Quotes about ________” (insert your topic).

Make sure that the quotes that you add are short and easy to remember, though. A lot of speakers will put long quotes on a PowerPoint slide and call that a supporting point. This will most likely fall flat in front of a group, though. No one wants to read a long quote. In addition, if you read it to them, it will sound strange. You will get better results inserting a couple of easy-to-remember quotes that you can tell your audience verbally. Craig Hadden in his post How to Use Quotes in Your Presentations said it really well…

“Short Quotes Pack More Punch!”

#4 – A Sample Can Make Your Presentation More Interesting.

Throughout the day, we began to take the original presentations and add more ways to jazz each of them up a bit. So, at lunch, this marketing person went to a 7-11 and also to a competitor and bought a sandwich from each as a sample. The deli sandwich from her store was beautiful and fresh. The sandwich from the competitor was one of those where a sandwich was cut diagonally into two triangles and shoved into a triangle plastic box. She passed each around the room. Everyone agreed that the triangle sandwich was awful, and by contrast, she likely won a few audience members over to the fresh sandwich that her company made. A good sample can be very compelling.

#5 – You Can Also Make a Speech More Interesting with a Name Drop (or two or three.)

Another example is when I’m teaching classes about how important it is to narrow down your content to three to five main points. I often name drop other professional speakers who also agree with this idea. For instance Slide Genius, Presentation Magazine, and big training companies like the Dale Carnegie Organization and the AMA all believe in some form of the “Rule of Three” in a presentation.

Notice that in each of the examples above, I’m not quoting any of the sources, I’m just saying that each of the sources agrees with the statement that I’m making. Of course, if any of the listeners in your speech want to verify the claim, it is easy to do with a Google search. That is what makes this so powerful. It allows the inner Sherlock Holmes in your audience members to come out and do their own investigation. When they do, they find that you were right on the money.

#6 – Non-PowerPoint Visual Aids Will Help Make a Speech More Interesting.

One of my clients was competing to win a contract for a five-year project. Their competitors designed slideshows about how great they were. This group wanted to do something different. They created just a single visual aid. It was a 20-foot board with a timeline of the entire project. They broke the project into time periods and told stories about how the project would proceed through each period. It worked very well.

On a different project, the team was trying to build a high-tech science center on the campus of the University of Texas. My client had worked with hundreds of universities on building projects, but, at that time, they had only done a single project where the guidelines for indoor temperature, humidity, etc. were so exact. They had a photo of this building that looked like something out of Epcot. It had an aluminum, glass, and mirror exterior. It was a beautiful building. But the UT campus is right in the middle of downtown Austin. The campus is very Gothic in nature. (Think stone pillars and gargoyles.)

One of the architects took a sketchbook and a pencil down to the campus. He just started sketching things that he liked about the current campus architecture. He did this just to bring back some ideas to the team. But the sketches were so good, that they became a part of the final presentation. The sketches stole the show. They were much more interesting than the static PowerPoint slides.

#7 – Use Showmanship to Make a Speech More Interesting.

Never underestimate the entertainment value in any presentation.

Let me repeat that because it is so, so important…

Most speakers think that if they just give their audience the knowledge and content without sounding like an idiot, they have succeeded. However, think about Ferris Bueller’s teacher. “Anyone? Anyone?” If you aren’t interesting, your audience will often be distracted from your content. So, it is important to add some flair or showmanship to your speech to capture and hold the audience’s attention.

Obviously, if you add in a few of the other seven items, you will have a more interesting delivery. But the key is to think to yourself, “ How can I make this presentation content more interesting? ”

I had a class member who was a line supervisor for Amgen Pharmaceuticals. One of his main jobs was quality control of the cancer drugs that were being created on his line.

During his presentation, he asked us, “Have any of you ever seen a million dollars?” Of course, we all shook our heads no. He continued by sprinkling a few granules of sugar (from a packet from the coffee bar at the back of the room) onto the table in front of him.

He said, “If that much contaminant gets into our drug line, we lose a million dollars worth of product.” It was a really dramatic way to make his point, and we all remembered it.

Regardless of Which (or Any) of These Ideas that You Use, Do Something to Make Your Presentation More Interesting.

The ideas that I’ve covered in this list are nor exhaustive. In fact, some of these ideas may spark creativity in other areas where you can add more impact to your presentation. The most important thing to remember is that you don’t want to just do what everybody else is doing. Make your speeches a little different. Make them a little more interesting. If you do, your audience will love you.

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Public Speaking: How to Write an Incredible Speech

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Feeling anxious when presenting to an audience is an experience shared by many. However, it's possible to overcome this challenge by adequately preparing and practicing beforehand. Developing effective writing skills is also crucial to delivering a great speech. This guide will provide tips on crafting a remarkable speech that captivates and motivates your listeners.

Understand Your Audience

Before you start writing your speech, you should know who will be listening to it, and what their interests and concerns are. Understanding your audience will help you choose a topic that is relevant and interesting to them, as well as help you tailor your speech to their needs and expectations.

Select a Topic

When selecting a topic for your speech, consider what you are passionate about and what you are knowledgeable about. Your topic should be something that you are enthusiastic about, as this will help you deliver your speech with energy and excitement. Additionally, choose a topic that is relevant to your audience and their interests.

Research Your Topic

After choosing your topic, it's time to conduct thorough research, gathering information and evidence to support your points. Use sources you can trust, like academic journals, books, and websites with good reputations. Keep a record of your sources for future reference.

Think about what you know and how you feel about the subject. This can help to add a unique and personal touch to your speech, making it more engaging for the reader. However, if you're struggling with the writing process, seeking assistance from an essay service can be beneficial. A professional writer from AssignmentBro can help you to balance your personal insights with objective research and evidence, ensuring that your essay or speech is informative, persuasive, and well-written. When using an essay service, make sure to choose a reputable provider that has experience. There are writers who can help you get where you want to be, whether that be in school or on stage.

Outline Your Speech

Make an outline of your speech before you start writing it. Outlining helps you to organize your thoughts and structure your speech. Use headings and subheadings to break down your speech into manageable sections.

Once you have created an outline, it's important to review and refine it. Look for areas that may need further research or clarification, and make sure that your ideas flow logically from one section to the next. It's also helpful to practice your speech out loud as you refine your outline, as this can help you identify any areas that may need adjustment. Remember, the outline is a flexible tool, and it's okay to make changes as you go. Ultimately, a well-organized outline can help you deliver a clear and effective speech that resonates with your audience.

Craft a Strong Introduction

Your introduction should capture the attention of your audience and set the tone for your speech. Start with a strong opening statement, a quote, or a question to pique your audience's interest. Provide some background information on your topic and preview the main points of your speech.

Develop Your Main Points

Your main points should be clear and concise, and should support your thesis statement. Use stories, examples, and statistics to make your points more compelling. Use transitions to link your main points together and guide your audience through your speech.

Add Supporting Evidence

To make your speech more persuasive, use supporting evidence to back up your points. Use data, facts, and expert opinions to add credibility to your speech. When adding supporting evidence, it's important to choose high-quality sources that are relevant to your topic. Look for data and facts from credible sources such as academic journals, reputable news outlets, and government reports. In addition, consider using expert opinions from professionals in the field to further support your points. 

It's also important to be clear and concise when presenting evidence, and to explain how it relates to your argument. Remember, the goal is to inform and persuade your audience, so make sure that your evidence is clear and compelling. By using high-quality evidence , you can make your speech more persuasive and help your audience to better understand your message.

Create a Compelling Conclusion

Your conclusion should recap your main ideas and make an impact. End with a memorable quote, call to action, or personal anecdote that ties your speech together.

Practice Your Delivery

Practice your speech delivery to improve your confidence and performance. Record yourself giving your speech, and listen back to identify areas where you can improve. Practice in front of a mirror or with a friend to get feedback on your posture, gestures, and tone of voice.

Use Visual Aids

Visual aids such as slides or videos can help support your points and make your speech more engaging. Use visual aids sparingly, and ensure they are clear and easy to read.

Rehearse Your Speech

Rehearse your speech several times before delivering it to your audience. Practice in the venue where you will be speaking if possible, to familiarize yourself with the space. Practice your timing to ensure your speech fits within the allotted time, and make adjustments as necessary.

Handling Nerves and Anxiety

Feeling nervous or anxious before giving a speech is normal, but there are ways to manage these feelings. Employ deep breathing, visualization, or progressive muscular relaxation. To help calm your nerves, focus on your message and your audience, rather than on your nervousness.

Writing an incredible speech requires time, effort, and practice, but the end result is worth it. Understanding your audience, selecting a relevant topic, conducting thorough research, and crafting a strong introduction and conclusion are all key components of a successful speech. Use these tips to help you write a speech that will leave your audience engaged and inspired.

Disclaimer: this article includes a paid product promotion.

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15 Ideas To Make A Speech Unique, Memorable & Inspiring

Are you often called to speak in front of others ? If yes, then the art of making your speech unique, memorable, and inspiring is something you should be able to do with little or no effort.

So, for this reason, your goal for every speech should be to ensure that your speech leaves your audience inspired, hopeful, and enlightened.

Well, in case creating a mind-captivating speech has been a challenge for you, here are 15 ideas for making your next speech unique, memorable, and inspiring.

Understanding the class and group of your target audience is the first step towards making your speech unique and memorable.

To be a great speaker, you must possess a great tact that will help you to understand that your speech is partially about yourself and wholly about your audience as well as the occasion that gives rise to your speech.   

With a good understanding of whom your audience is, you will be able to use the right jargon, acronyms, illustrations, examples, and possibly ask questions that will help you to address issues relating to your audience in your speech.

Sadly, humans are among the various creatures with a very short attention span. So, while delivering a speech, one of your core responsibilities is to ensure that you grab and hook your audience’s attention before they tune out.

In doing this, you may have to engage strategies such as telling a story, bringing in some humorous lines, asking questions, or even keeping them in suspense with some rhetoric .

Another great idea to help your speech resonate in the minds of your audience is being open, real, and authentic during your speech.

By this, your audience will be able to relate better with you, especially when you look relaxed without giving the impression that you are delivering a speech that you have thoroughly rehearsed.

One of the most recent unique, powerful and inspiring speeches to be found on Youtube now is that of the 2016 Harvard Graduate, Donovan Livingston, where he WOW’ed the audience and still impresses many people to this day. Watch it below:

Top among the core qualities of great speakers is the ability to deliver speeches that are understandable, straightforward, and reproducible.

Always avoid too many facts, figures, and charts because these may complicate your speech and even get your audience confused at the end.

However, it becomes bad and unprofessional when that occurs more often in a speech, and that might lead to loss of focus, which may affect the quality of your delivery.

Consequently, it then becomes very easy for listeners to quickly forget about you as well as your speech if you are a speaker who lacks confidence during a speech.

A typical illustration to describe a failed speech is by not creating adequate time to prepare your speech and then ending up improvising your speech. Contrary to this, if you prepare adequately with some sessions of rehearsals on the content of your speech, you will be to envisage and anticipate possible questions that your audience may ask, either during or after your speech.

Going straight to the major points of your speech and nailing each point and then moving on to the next point until you finally wrap up your speech is a good way to keep your audience alive and inspired about your speech.

Remember, no one will ever complain if your speech is short and concise instead of a long and boring sermon. 

However, irrespective of how visuals can boost the effective transmission of your idea across to your audience, you should apply moderation, and only use visuals that helps to buttress your points where text may seem too lengthy.

Take for instance, if you are a chef, and you are giving a speech about the causes of alopecia, especially in a situation where you have never worked as a trichologist all your life. It will be very easy for your audience to doubt what you are saying to them about alopecia. 

And if this is the case, your audience will have no option but to passively absorb your speech, and after which, they forget what you have spoken almost immediately.

Frankly speaking, the easiest way to have your listeners remember the content of your speech for a long time with ripples of inspiration is by activating your audience as much as possible.

A typical example to illustrate this is when delivering a motivational speech to a group of an audience about self-discipline in the form of a monologue.

Here’s a FREE eBook with 6 Proven Ways to Engage your Audience

Failure to organize your speech with a coherent structure is a cheat sheet to a speech that will end up as a ramble.

To avoid this pitfall, it is, therefore, very important to organize your speech into a well-defined structure so that your points will flow, and the entire speech will go as though there is a road map guiding it.

A seamless transition between the major points in your speech a great way to make your speech unique, memorable, and inspiring.

To achieve this, you will need to use appropriate linking words such as; “in addition to the first point”, “more so”, “going forward” or even “now that we have taken a critical look at the major challenges, let’s us focus on some possible solutions.” 

With some transitory words and phrases such as these, you will be sure that your audience doesn’t lose track of the previous points in an attempt to take in news points or ideas.

Just like other handy ideas shared so far, when you leverage on concepts that your audience can easily understand, you create an avenue for an inspiring and memorable moment among your listeners. 

Although this may not always come very easy to do, when you can spot a common ground between your audience and yourself, it then becomes very easy to transform even a weird and complex argument into a speech that can easily be understood by your listeners.

A very simple analogy to explain this is using illustrations about music notes and terms to explain your ideas and points to an audience with little or no music background. 

To avoid making your speech boring and time-wasting for your audience, avoid burying your head in the script and reading out every line in it.

Ideally, the best way to give a speech without having your audience burned out, even when you are practically reading the whole content, is to ensure that you have some of your key points and major ideas offhand.

Sadly, many listeners are not too good at remembering a piece of information once heard. For this reason, a brief repetition from the speaker can boost the level of remembrance of the major points by the audience.

In most cases, expert speakers think that a speech should be delivered starting from a preview (where a brief outline of the main ideas is given), the main message in detail, and a review (a recap of the main points of the speech).

Ending a speech with a powerful and relevant quote that keeps resonating in the minds of the audience is a good way to end a speech in a grand style. Similarly, even in addition to a quote, a speech should as a matter of necessity end with a call-to-action that keeps the listeners on their toes about implementing the major ideas and points that are contained in the speech a speaker has just shared.

With a persuasive call-to-action, the audience will try their hardest to ensure that they memorize the content of a speech since there are still some actions to be taken even after the speech has been delivered.

In such instance, if as the speaker, you finish your speech without a powerful quote about voluntary service or a call to action for members of your audience to volunteer themselves to the cause of your speech, it will end up as a total waste of time since the content of the speech has not been put to practice.

  “Service to others is the rent you pay for your room here on Earth.” 

will make the perfect quote to usher in a call-to-action that will help your audience to subscribe to the content of your speech.

Craig Ballantyne. 10 Ways to Make Your Speeches more Powerful, Persuasive, and Profitable .

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8 Public Speaking Techniques to Wow Your Audience

What is the goal of professional speaking?

The goals of professional speaking are to entertain, inform, inspire, and get the audience to take action.

The truth is, in order for your presentation or speech to have its greatest effect you need to be able to entertain and wow your audience.

I’m going to give you 8 presentation skills I use in my speeches to keep my audience on the edge of their seats until the end of my talk.

1) Say Something Right Off The Bat That Connects to The Audience

Let me give you an example of how I open a talk, and you know I’ve given over 5,000 talks and seminars. I almost always open with the same words.

I say, “Congratulations for being here. This means that you are in the top 10% of adults in our society today.”

I say this in Russia, I say it in China, Finland, Canada, and I say it in Atlanta.

“You are among the top 10% of adults in our society today.  Why is that?  It’s because you’re here.  You see, only the top 10% of people in any society ever come to a seminar like this to learn how to be better in some way. The other 90% always have a reason for not being here.”

Then I’ll ask, “How many of you know people who could have been here but had an excuse for not coming?”

Everybody in the audience nods and visualizes and thinks of the person who’s not here, who is usually not a very successful person.

Then I tell them that,

“The fact they are here means that they are in the top 10%.  And by the way, how can you tell who a person really is?  How can you tell what they believe in, what their goals are, and what their hopes, dreams and values are? Can you tell by what they say? Is it what they hope or wish?  No.  It’s only what they do. The fact is that you are here. You’ve taken the actions to be here, and that means you’re in the top 10%.”

Then I’ll say,

“Many of you are thinking that if he knew how much money I’m making, he wouldn’t say I was in the top 10%.  Maybe not, but remember that it doesn’t matter where you’re coming from. All that really matters is where you’re going.  And where you are going is determined by what you are doing at the moment. And the fact that you are here means that you intend to have a great future. Remember that future intention determines present action.”

That’s how I start off.

I’ll even say that I’m going to share some ideas with them, that are practiced by the top 10% of people in this field. I’ll tell them that these ideas can help them to move ahead faster than they ever imagined possible. Then do my best to avoid filler words like um and like, and with this in mind – I launch into my talk.

2) Connect with Emotion

Sometimes when I’m talking to my audiences I will say,  “Tell me, what percentage of people’s thinking is emotional, and what percentage is rational or logical?”

And people will guess for a while, and then they’ll finally say,  “Oh, well it’s 10% logical and 80% or 90% emotional.”

I tell them “No. People’s thinking is 100% emotional.”

What does this mean? This means that people think emotionally and justify logically. The subconscious mind, and our emotions actually function at several thousand times the speed of logic.

For example, you may meet a person and instantly like them. You may find later that there are a lot of reasons for you to instantly like that person. Your emotions acted like a switchblade, instantaneously, but your logic followed after and you figured out the reasons.

3) Tell The Audience How Good They Are

Throughout the talk, I will loop back and say.

“Because you’re in the top 10%, you know this…”

“People in the top 10% like yourself do this…”

“People who aspire to be in the top 10% set goals or manage their time this way.”

So I’m always linking back and telling them that they are in the top 10% and that’s how good they are. Now that’s one way to make it entertaining and enjoyable, because people will all smile and feel happy.

They’re thinking…

“Boy, this guy’s really smart. I didn’t even realize I was in the top 10% until he told me.”

4) Link Back to Your Opening During Your Speech

Starting with a strong opening line or a really good story that you can link and hook your whole talk back into, is very, very powerful.

And I’ve done this year after year.

More on storytelling to come…

5) Relate To The Audience’s Self-Interests

What motivates people to be really interested in your talk, aside from the subject, which many of them may have to be there for?

Many people have told me that they were forced to come to my seminar. They didn’t want to come, because they didn’t think they would learn anything.

So they weren’t there because I was such a wonderful person. They were there because they had to be.

The question you have to ask is, what are the motivations that you need to appeal to so that they will really listen?

Truthfully, I’ve found is that one of the great motivations is self-interest.

That’s why I ask how many people would like to double their income.

They all raise their hands spontaneously.

Then I say,

“Well, in the time we spend together I’m going to give you several ways that you can double your income. These are ways that have been tested and proven by people all over the world. They’ve done these things over and over, and I’ve used them myself to go from rags to non-rags. I’ll give you those same ideas. Would that be a good use of our time together today?”

And they all say,  “Yes! Yes!”

I have their total interest.

If you’re speaking on golf, for example, you ask if they would like to reduce their score by five strokes, every single game consistently.

“Well, I’m going to show you how to do that using psychological and physical techniques.”

6) Entertain Your Audience With Stories

The key to entertaining an audience is stories. Stories are the most important part of a good presentation.

Read this article I wrote if you need help with coming up with great ideas for a PowerPoint presentation .

You can tell very short stories, and they can be your stories or someone else’s stories.

If it’s your personal story, that’s even better.

But if it’s someone else’s story that is just fine.

Start by saying, “I heard a story just the other day.”

And then you tell the story.

Or, “Let me tell you a story,” or “This is something I heard recently that really moved me.”

Whenever you start to tell a story, the whole audience pays 100% attention.

When you’re giving facts and figures and details and strategies, methods and techniques, they will pay a certain amount of attention.

But when you tell a story they will listen intently.

And if you can design your talk around three stories, you’ll be amazed at the response.

Design Your Talk Around 3 Stories

When you think about your talk, remember that “Less is more.”

This should be the basic structure of your talk:

• Your opening
• Your 3 key points

You have a strong opening, first key point, and then a story.

Transition, second key point, and a story.

Transition, third key point, and a story.

Summarize, and then a close.

The stories link it all together. And you can tell stories that are inspiring, or emotional; that make people feel very strongly. You can tell stories that are motivational; that have to do with greater success and achievement as the result of persisting.

7) Appeal To Patriotism, Loyalty or Personal Gain

You can appeal to certain motivations to gain the attention of your audience.

For example:

“Our country is going through great difficulties today and I’m going to give you five things that we have to do to make America once again the land of the free, the home of the brave, and full of opportunity for you, and me, and for our kids.”

So, you have to ask yourself what are the motivations of the people in your audience.

Related: There’s only 1 tip left, if you want more speaker training, check out my best blogs, videos, and courses on the public speaking resource page .

8) Tell the Audience EXACTLY What They are Going to Gain

Great motivation is a desire for gain.

If you can convey to them that they’re going to gain things from your talk, like time, money, or greater success or prestige in any area, then they will be listening and they’ll want to know how they can do that.

A wonderful way you can open a talk, by the way, is you can say “There are three things you need to do if you want to double your income in the next 12 months.”

Then you pause.

The Power of the Pause

When you pause, do you know what happens?

People lean forward and say to themselves,  “I wonder what it is. They wonder what the three things are.”

Then you say,

“The three things are these. You have to be able to do this, and this, and this.”

And then the question they ask in their mind is,  “I wonder how to do that.”

Now it’s almost like fishing…

You just reel them in.

Using any of these tips can help you entertain an audience throughout your entire presentation, no matter how long it is without feeling any speech anxiety . What do you think?

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About Brian Tracy — Brian is recognized as the top sales training and personal success authority in the world today. He has authored more than 60 books and has produced more than 500 audio and video learning programs on sales, management, business success and personal development, including worldwide bestseller The Psychology of Achievement. Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined. You can follow him on Twitter , Facebook , Pinterest , Linkedin and Youtube .

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How to structure your speech to make a mighty impression

by Kolarele Sonaike

It was Dale Carnegie (legendary author of the seminal guide ‘How to win friends and influence people’) that gave us this piece of public speaking wisdom about how to structure your speech:

‘Tell them what you’re going to tell them. Tell them. Then tell them what you told them”

Sounds great on paper, and middle managers the world over have followed this formula with decent enough results, so that it has become as ubiquitous as using PowerPoint in every presentation (don’t get me started on PowerPoint!).

But with all due respect to the great Carnegie, a man, who probably forgot more about public speaking than I’ll ever know, his advice is just wrong… or at the very least, outdated.

Winston Churchill did not galvanise a nation during WWII by saying “I’m going tell you about how we must fight them on the beaches… Now I’m telling you that we must fight them on the beaches … And now I remind you that we must fight them on the beaches”

Martin Luther King did not inspire a people with “I’m going to tell you about my dream’… Now here’s my  dream ‘… and finally, let me remind you about the dream I had the other day”.

Even in this modern era of soundbites and short attention spans, it never pays to hit your audience over the head with the same point over and over again. Public speaking research shows  that people retain only 10% of what you say shortly after you have said it – no matter how often you repeat yourself.

As the late great Maya Angelou reminded us:

people will forget what you said, people will forget what you did, but people will never forget how you made them feel.

So, here is a much more effective structure for your next speech that will help you make a mighty impression on your audience. It works for keynote speeches, business presentations, elevator pitches , client meetings and more – and we’ll do it with the help of Olympic winning gymnast, Gabby Douglas (a personal hero of my budding gymnast daughter).

1) An Engaging Opening

How often have you heard a speaker begin with something like…

“Hello ladies & gentlemen, my name is John Smith, and I’m so happy to be here…” or the erstwhile favourite “I’m not really used to public speaking so please forgive me if I make some mistakes…”

The instinct to begin your speech with mild platitudes is often irresistible.

Still, you must resist because you really do not get another chance to make a first impression.

A speech opening, much like the start of a gymnast’s floor routine, must engage.

Don’t apologise or make excuses for yourself, however nervous you feel. You probably don’t even need to introduce yourself (people usually already know who you are if you’re up there speaking).

Just begin on the front foot.

Try a thought provoking question about your subject, a shocking statistic, a poignant quote, or an interesting anecdote.

Your aim is to capture their attention so they become receptive to your message, because before you can persuade, you must engage.

For example, Martin Luther King opened his speech with: “I am happy to join with you today in what will go down in history as the greatest demonstration for freedom in the history of our nation.”  With this simple yet grand pronouncement, the context for his dream was set.

2) A Good Introduction  

Once you have their attention, you want to lead your audience towards the main body of your speech.

Like the gymnast taking her run up before launching into the flips and rolls, your introduction is the set up before the substance. Here you can explore the issues, set the ground work, and frame the context for the rest of the speech.

In Churchill’s speech, he used his introduction to outline the perils and urgent dangers facing the nation at the time, before then detailing the resilience of the British soldiers.

3) Main Body

This is the heart of your speech, where you give the substance.

It is also the most dangerous part of your speech because this is where most speakers lose their audience with mind-numbing detail that serves little purpose other than to fill time.

Like our gymnast delivering her intricate turns and tumbles, this is the point at which you either score points or lose the game.

Keep in mind that the sole purpose of this main body is to support the overall message you want your audience to be left with and the conclusion that you are building up to.

For this main body, you must keep these three factors in mind.

1) Direction – be sure that you are actually heading somewhere with the points you make, and not just speaking for the sake of speaking.

2) Variety – don’t just say the same thing in the same way several times. Add some variation. Think laterally. Can you draw on different points and alternative factors to support your premise?

3) Momentum – keep things moving forward and your audience will stay with you for the whole journey. If it seems like you’re ambling around searching for a good point, they’ll be lost.

In his famous speech, this is actually the point at which Martin Luther King set out his dream. Read the transcript and you’ll notice how varied were the examples of that dream.

This applies even more with business presentations, which can quickly go stale without good momentum.

  4) Conclusion

And now for the grand finale.

This is the climax of your speech, where the overall message and theme of your speech should come sharply into focus.

This is where Churchill promised that ‘we shall fight on the beaches’, where Martin Luther King  declared ‘Let freedom ring’, and where Emmeline Pankhurst of the Suffragettes called for ‘Freedom or Death’.

Like the gymnast delivering her final and grandest set of somersaults, your conclusion will often be the highlight of your speech.

Be clear before you start your speech, on what one message you want your audience to remember, then deliver it here.

This is the very last thing you say to your audience.

Like your opening, it should be meaningful rather than bland.

Like the final affirmative pose of our gymnast, try to round off your speech in a way that feels satisfying to your audience.

If you can reflect your opening in some way (another quote, a different statistic, a concluding anecdote), this will give your speech balance, which will be psychologically appealing to your audience.

We saw how Martin Luther King started his speech (on the theme of freedom), so no surprise that he ended with that same theme: “Free at last, free at last, thank God, Almighty, we are free at last”.

This then is the modern day speech structure:

Opening – Engage

Introduction – Lead In

Main Body – Give Substance

Conclusion – Deliver Meaning

Close – Satisfy

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Public Speaking Success: Three Ways to Make a Speech More Interesting

The good news is that there are a few ways to make a speech more interesting and they simply require a little extra planning up front. So let’s look at three things we can do to make a speech more interesting.

1. Research your audience:

You’ve probably heard it a million times, but spending a little bit of time trying to get to know your audience will help you tremendously when you give your speech. Just like in conversation, when you know more about the people you’re talking to, you can speak to their needs more easily. And when you speak to your audience’s needs, you engage them better.

As part of your speech preparation , ask the following questions about your audience:

• Why are they gathered together?
• What are they hoping to gain by listening to the speech?
• What common interests do they have?
• What are some recent events that the audience is interested in?

If you’re unable to answer these questions, try asking the person who invited you to speak. You can also get some good information by working the room prior to your talk, but keep in mind that you’ll have limited time to work with what you learn. What you’re looking for are things to relate the key points from your speech to. Just like you want to state your qualifications during a job interview in a manner that interests the company, you want your points and examples to resonate with your audience. If you’re speaking to a corporate audience, try to relate your topic to that company’s culture, products or industry. If you’re speaking to an organization, tie your points into the organization’s events and activities.

2. Paint a picture:

Many speakers make the mistake of presenting raw data such as statistics in a manner that the audience can’t relate to. They say things like “you’ll increase sales by 50%” or “600,000 people are suffering from this ailment.” Numbers are especially difficult for people to conceptualize so here are some examples of ways to describe numbers:

• Saying that taking a particular action will increase sales by 8.5% is less effective than saying that it’s like giving you an extra month’s worth of revenue each year.
• Instead of saying 400,000 people die from a certain disease each year, say that it’s like two 747 jets full of people crashing every day.

Along the same lines, be descriptive about the things you’re talking about. Don’t describe just what you want the audience to imagine visually, touch upon all five senses. Talk about the sounds, the tastes and the smells. Include how you feel, both inside and out. Maybe you’re describing your first visit to a big city so you talk about the sounds of cars scrambling through traffic, the smell from a nearby hotdog vendor or the feeling of the hot sun on your neck. The big caveat is to not overdo it and get into every detail on something that is only a small part of your talk.

3. Tell a story:

It’s great to give people useful information during your talk, but if you’re simply reciting advice, it’s likely that the audience will tune out. Instead, try to tell a story or a series of stories to illustrate each point. Each story should be relevant to the point you’re trying to make and should not be overly elaborate. The basic formula is that your story should show the audience that taking the action you suggest will provide them with a result that they want. In other words, you’re illustrating your point.

For example, a commencement speaker might want to explain that toughing it out in the early part of your career will lead to success later on. The speaker can simply say “it worked for me” and then move on to the next point, but that’s not exciting. Instead, he or she can talk about the long hours, the financial struggles and the tight schedules that he or she experienced. Perhaps there’s a story about falling asleep at his/her desk one night and not waking up until the next morning. Or maybe there’s a story about ducking the landlord to get another few days to pay the rent. These stories drive the point home since the audience can visualize the speaker asleep at a desk or hiding behind a curtain to avoid the landlord.

The level of detail depends on the situation. Major points can be backed up by more elaborate or multiple stories where smaller points can be backed up in a sentence or two. Leave out parts of the story that are irrelevant to your point and if you can use a short story to make one of your important points, go for it.

All in all, making a speech interesting really just takes a little creativity and some work. You may need to experiment with different techniques to figure out what works best for you. Some people are naturally good at stories while others are quick to make connections between their talks and the audience’s situation. Lastly, keep in mind that there is such a thing as a dull audience and audiences that have just consumed food, alcohol or have already endured several hours of talks may have a difficult time being interested in any talk.

James Feudo owns the Boston Web Design Agency JVF Solutions and loves blogging about personal development and communication in his spare time.

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6 thoughts on “ Public Speaking Success: Three Ways to Make a Speech More Interesting ”

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Great blog on how to make speeches interesting to audiences. I like the suggestions. I’d add one point, inspired by the story: pay close attention to the time of day. Audiences have shorter and shorter attention spans as the day wears on, so vary your speech accordingly. If you are the after-dinner speaker, follow Ronald Reagan’s rule: 12 minutes max, less if the audiences has had alcohol.

Nick Morgan

Thanks for the comment. I agree completely – after dinner talks when alcohol is severed are the most challenging.

Great advice from President Reagan. He was a fantastic speaker – I watch his speeches frequently as he really knew how to connect with an audience.

Thanks again,

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• Storytelling

9 Ways To Turn a Boring Topic Into An Engaging Presentation

Hey! Wake up!

Do you have to present on a boring topic?

Let’s do something about that!

The first thing you need to know is that your topic is fine!

Initially, almost all my client’s say that their subjects are boring, and other people have more interesting topics. Whether they are presenting about Marketing, Economics, Biotechnology, Big Data, Quality Assurance, Deep Learning Algorithms, or Sales, they always point outside to other fields and departments and say that others have more interesting topics.

If I buy into their premises, then there will be no interesting topics on this whole earth.

That’s why I share the belief of the English philosopher, G.K. Chesterton, that there are not any dull topics out there; there are only disinterested audiences.

That’s closer to the truth. So, instead of blaming your subject for being boring, you can start to look for ways to stir your audience’s interest (and awaken their minds.)

If your topic is not perceived as hot and sexy enough, then you need to speak about it with more confidence, authority, and conviction and soon people will be interested. Think about it like this: if Tobacco Companies sold smoking cigarettes as sexy, I am very sure you can sell your topic too.

Here are some ways to help you get your audience interested in your topic:

1- Start with why

How you start your presentation will determine if people listen to you or not. Two of the big questions your audience members have when they are in the room with you is “Why am I here?” “Why is this is important to me?”

If you don’t quickly tell them why they should care about the topic; then the audience will focus on other items they deem more important.

Simon Sink started a whole movement based on the idea that companies that explain the why of their product end up on top of the food chain. He stated in his famous Ted talk that the fundamental difference between the “Apples” of the world and everyone else is that Apple always starts with “why.”

Sinek based his idea on the fact that people are starving for meaning and relevance. I add that we live in a busy and noisy world, and your audience is careful with their time and attention. If you don’t show them the reason they should listen, then they will tune you out.

Now, starting with why does not mean that you forget about the why throughout the presentation. You have to keep connecting your topic to your audience’s interests throughout the talk.

Remember, your audience is always listening to one radio station: WIFM . What’s In it For Me. And to keep them interested in the topic, you have to keep tying your topic back to their interests.

2- Be interested in your topic

If you think your topic is boring, then how can you expect anyone else to like it when you present.

It’s impossible.

People will detect your lack of passion, disinterest, and insecurities about the topic. Your disinterest is like a virus that spreads and infects everyone around you.

Besides, even if you hint that your topic is boring, you will be missing out on an enormous influence phenomena: It’s called Social Curiosity Driver.

The Social Curiosity Driver tells us that if other people show interest in something in front of you, then we will get curious too.

Example, you are walking down the street, and you see ten people staring and pointing at the sky with amazed looks on their faces.

Would you be interested in finding out what they are looking at?

Of course, it’s human nature.

Now imagine leveraging that same phenomenon in your presentations.

Next time you present get interested in your topic and don’t fake it; just tap into real interest , and you will see how this will peak the curiosity of your audience. They will be sitting there, saying to themselves, “I don’t know what she sees in the topic, but there must be something interesting here.”

Social Curiosity Driver is a biologically hardwired phenomena. Don’t miss out on it.

Remember, if you can’t get yourself interested in what you are talking about, there is no way you will get your audience to be interested.

3- Let your personality shine through

Even, if you topic is boring – which is not.

Don’t be a boring person yourself.

Nearly every day, people ask you what you do for a living, you engage in conversation about your work, and maybe tell work-related anecdotes.

Sometimes our preconceived notions about how to put together and give a presentation can interfere with the important and simple goal of being interesting.

Don’t be constricted by a particular telling of the story on the slides. Be yourself. Interject anecdotes that support your talk. Add context with interesting “did you know” facts.Look your topic up on Wikipedia, and you might find out something you never knew before.

For example, if you’re talking about cash vs. accrual accounting, did you know that U.S. tax authorities started accepting accrual methods in 1916? That means 2016 is the 100th anniversary of accrual! Pretty exciting stuff! I am not in accounting, and I find that fascinating as an entrepreneur.

Your topic is not boring, and you are not boring.

Personal Confession:

Somehow, when I was an engineer, I bought into the misleading cultural premise that engineers are not exciting; that they are boring people. Honestly, I bought into it because it allowed me to be lazy and not have to try too hard to make my topic interesting to my audience.

Please don’t make the same mistake. Whatever you do for a living can be fascinating. You just have to put some effort into it.

Nowadays, I work with so many professionals, directors, and C-level executives from many industries, and when I see them put just a little bit of effort, they turn into superstar presenters and the go to people in their organization to represent the whole company.

4- There is no such thing as a boring topic, only boring angles

When you talk to reporters, they always use the word “angle.” The angle is how you approach and present about a subject. Reporters know the power of the angle, and that’s how they get you interested in reading their stories.

So instead of complaining about your boring topic, think, what angle should I use to get people interested in this topic.

A computer science client of mine was presenting in front of neuroscientists. Instead of jumping into his algorithms right away, he started talking about some problems neuroscientists are facing and then presented his work as a possible interesting solution to those problems. The audience was riveted instead of bored to death with algorithms. That’s an example of a good angle.

Let’s say for example your topic is doodling. Or what happens when you encounter a broken web page and get a “404” error message. Hard to imagine less interesting subjects isn’t it? Somehow “Doodlers Unite” and “404, The Story of a Page Not Found” are among a list of the 22 best TED Talks ever !

That’s an example of how Renny Gleeson found a great angle to present on the topic of 404 error messages.

TED Talks can be great examples of making any subject interesting.

Sure, many TED speakers speak on what we might think of as interesting topics like business, information technology, and public policy.

But there are hundreds and hundreds of speakers who give interesting talks on how to be a better grocery shopper, how painting a house led to a better community, and the physics of pizza.

Notice that all good Ted talks have good angles.

5- Break up the flow of the presentation

Maybe your presentation topic requires information dense, flat and “uninteresting” (or difficult to absorb) slides. One way to make this type of presentation more interesting is to break up the flow.

At appropriate points in the story, you could stop, insert an audience poll, a video, a graphic of a recent news item, or a quote relevant to the topic.

Some free or inexpensive audience polling tools work well with PowerPoint, such as Poll Everywhere , and ParticiPoll . The Tech Republic has some suggestions on others.

If a poll is not appropriate, you can utilize a variety of interactive games to make your presentation more interesting. Use interactive techniques that work with your personality.

6- Include something entirely irrelevant in your presentation

Can you guess what the image above means?

It means nothing 🙂 Just wanted to add a break to demonstrate the point below:

If your audience has a sense of humor and the occasion is appropriate, some speakers like to break up a presentation by inserting something entirely irrelevant to re-engage the audience.

For example, if the time of year/timing is right you could pick one of your favorite holiday photos and put it on the slide and speak to it. Some people add a photo of their family or a picture of their car. You could even acknowledge, “Hey I know this material is a little demanding so I thought we’d take a break and talk about Thanksgiving dinner. Ir will be a quick break to help you digest the material better.”

In the Science of Influence, this is called, “breaking state.” If people get in a bored state, the best way to get them out of it is to break that state. One of the best ways to do so is to do something completely off topic.

While this does briefly interrupt your story, it can be an effective way to rekindle the participation of audience members who may have started checking email or are otherwise losing their focus on your presentation.

It’s a great technique especially late in the afternoon when people are sleepy from lunch.

Always give a reason for the break, or when you talk about irrelevant things, otherwise, some of your audience will think you are wasting their time.

Here are some examples of reasons you can use for introducing something irrelevant to the topic:

1- “Just to give you a little break from the material, I wanted to ….”

2- “To help you compartmentalize the previous information and separate it from the rest of the talk, I would like to introduce a quick visual break….”

3- “Just to break this dense material up a little bit, I wanted to give a quick break…”

7- Take a different approach to slide design

You can make a “seemingly” flat topic more lively by taking an innovative approach to slide design.

Who doesn’t have a hard time looking at spreadsheets and bullet points for 45 minutes or an hour? What if instead, you use a historical theme for your presentation, supporting it with memorable images from the past that help supports your speaking point?

If you want to consider using images from the past, the National History Education Clearinghouse offers some great resources for finding memorable images online. And of course, there’s ever faithful Google Image Search. But with all of these, you’ll want to consider copyright implications if you give your presentation publicly or publish it.

You can even change up the color palette of your theme. The popularity of various colors has changed over the years. Here’s a blog post on historical color themes you can use to give your presentation a retro look that might fit the story you’re trying to tell. Don’t settle for the generic templates all the people in your department use. Think outside the box and use more interesting templates.

It’s a general rule of presentation design that form follows function. In other words, the data you are presenting and the concepts that you’re trying to get across are more important than the graphics. But you can use an unusual graphical concept if it does not interfere with getting your message across, and it can help give your presentation some variety and make it more interesting to your audience.

8- Offer people an Easter egg

Easter eggs are something children hunt for on Easter. But it’s also a term from the world of movies. An Easter egg is a little something the director or producer has hidden in the scene with perhaps secret or additional meaning. You could put one or more Easter eggs in your presentation.

Let me explain how you would do that. Let’s continue with the accounting example. You could start your presentation by telling people that there are three references to famous economists hidden throughout your presentation, and at the end of your talk, you’ll ask your audience if anyone found all three.

If you’re an author, you can even offer a free copy of your book to the first person to correctly identify all three references. You’d be surprised at how closely people pay attention when they are challenged to be competitive.

9- Create the illusion of a conversation to hook your audience

Your audience doesn’t want you to “speak at” them. They want you to engage them in a conversation. Since the presentation format is restrictive, you sometimes have to create the illusion of a conversation.

The best way to do that is to use rhetorical questions. These are questions that you ask and then answer on stage. Rhetorical questions create the illusion of dialog when presenting and instinctively interest your audience.

Here is a formula to use when applying rhetorical questions:

1- Make a point

2- Ask a question about the point

3 – Answer

Here is an example that I use:

1- Make a point: Public Speaking is hard.

2- Ask a question about the point: So why is public speaking hard?

3 – Answer: The answer is not because we are stupid. It’s because we are conditioned all our lives to think that it’s hard. Since childhood, we have been conditioned not to speak up in class, not to challenge authority and not to make eye contact with strangers.

And after all, that, as adults we are expected to drop years of conditioning, stand up, make eye contact, and speak up to give presentations in front of groups of strangers.

Using rhetorical questions along with open ended and closed ended questions will turn your topic into an engaging presentation. When your audience feels that they are active participants in your presentation they will get a sense of ownership in the topic and that alone will keep them interested.

Conclusion:

How to Make a “Boring Topic” Interesting? Leverage available tools and practices to interest people in your topic. After all, there are no boring subjects only disinterested minds. Figure out how to re-interest those minds and you can become a fascinating person in your peer group at work.

How To Copy The Public Speaking Masters

Take a Presentation From Good To Great By Setting Boundaries

Three things that erode your speaking confidence.

How to Run a Project Kickoff Meeting Successfully

• How to Immediately Make Your Speech More Interesting
• Content Strategies >>

As a speaker, whenever you make a general statement of the way things were all of the time or most of the time , the 2-step formula that will immediately make your speech much more interesting is this:

• Give a sample example
• At the end of your sample example, let your audience know, “And this is how it was all of the time.”

That way your audience will be able to feel how it was for you and they will realize that, as with any sample, there are likely many more similar situations that occurred.

Deanna’s Story (Her Truth)

One of my coaching clients, Deanna, made the following general statement to me: “I was in a toxic relationship and I felt like I was always walking around on eggshells.”

I coached her on the 2-step sample example formula and here’s what she decided to share.

Breakdown of the Sample/Example Formula

• Instead of just giving us a blanket statement that her marriage was toxic (which we can’t really grasp or feel) Deanna decided to use the cooking story to illustrate how things were.
• Deanna then let us know that’s how she always felt …walking around on eggshells.

Have you ever made any general statements about your situation? Can you pick a sample example to illustrate that situation? Afterwards, what can you say to let us know that’s how things always were or usually were?

How Would You Like to Earn a Significant Income By Helping People Tell Their Stories?

On June 14, 2022, the 14th Annual World Class Speaking Coach Certification Program begins. There are still a few spots available but it has sold out each year. Click here to see how becoming a Certified World Class Speaking Coach can change your future and your fortune like it has for so many of our graduates.

• Recent Posts

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• How to Get Your Audience to Trust You as You Keep them Engaged, Excited, and Entertained - July 10, 2024
• How to Find Humor In Your Serious Speech - May 31, 2024

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10 Ways to Make Your Speeches More Powerful, Persuasive, and Profitable

If you want to grow your business, double your income, and create a lasting legacy business…You must become a powerful public speaker.

There’s no way around it.

Whether you’re giving a keynote to teach and empower others, selling your services to a live audience, or sharing your expertise through Instagram and YouTube videos, speaking is one of the fastest ways to manufacture celebrity, build your authority, and drive millions of dollars in new revenue to your business.

I’ve personally closed more than $200,000 in sales from a 15-minute on-stage presentation, earned more than $25,000 for a 90-minute keynote, and made more than $1,500,000 in the past two years from recording powerful Instagram stories.

And, more importantly, my ability to persuasively speak to both virtual and in-person audiences has allowed me to serve millions of people around the world and help them live their perfect lives.

If you want to build your reputation, earn the income, and have the impact you desire, developing the skill of public speaking is one of the fastest ways to do it.

And here are 10 powerful tips to make your speeches more powerful, persuasive, and profitable.

Let’s dive in.

1. Share Something Actionable

The first, and most important law of powerful public speaking is to share something actionable with your audience.

Listen, whether you’re speaking at your own event, a keynote, or on an Instagram story, people don’t care about you .

They care about what you can teach them and what problems you can help them solve.

Unless your plan is to be the next Alan Watts, your #1 goal when you get up on stage or click ‘record’ on your camera should be to share lessons and strategies that are immediately actionable.

When you conclude your speech, every member of the audience should think to themselves, “Man! I can’t wait to get out of here so I can go and implement what they just taught me.”

Avoid esoteric, philosophical, or convoluted lessons and stories (unless of course, that’s what people paid to hear–e.g. Jordan Peterson) and instead share raw, tactical, and step-by-step strategies that will help your audience overcome their biggest obstacles.

You can flounder through your lines and mess up everything else…

But if you share something that changes someones life, your speech was still a success.

2. Share Something Counter-Intuitive

To leverage your speeches and presentations for business growth and professional success, it’s not enough to give your audience actionable advice.

Anyone with access to YouTube can rip off an old Tony Robbins presentation or Brian Tracy keynote.

However, to become the powerful and persuasive speaker capable of driving profits through your presentations, you must share something unique.

Or, at the very least, share something old in a new way.

For example, in nearly all of my keynotes and Perfect Life Workshop presentations, I’ll spend some time talking about the “Freedom Paradox.”

Specifically, how the key to freedom and living life on your terms is to implement rigid rules, unbreakable structure, and discipline into your life.

To most people, this concept seems foreign.

After all, isn’t the point of freedom that you don’t have to be disciplined or follow rules?

However, in my life and the lives of my clients, I’ve found time and time again that the fastest way to create the income, lifestyle, and business you desire is to deprive yourself of freedom in small ways (e.g. waking up at 5 a.m. every morning, working out at the same time every day, and working during set hours) so you can enjoy freedom in the big ways.

Spend some time thinking about unique, contrarian, or counter-intuitive wisdom you can share during your next speech.

I promise, your audience will love it.

3. Unify Your Speech with an Overarching Theme

One of the most common mistakes I see novice speakers making is attempting to share too much too quickly.

They have all of these ideas and lessons in their head and a seemingly endless stream of value to offer…

…But they end up sabotaging their presentation with long-winded tangents and tidbits that are disparate and unrelated to one another.

A simple trick you can use to ensure your speech is well received–making you look good and adding to the bottom line–is to create an “Elevator Pitch” version of your speech.

To do this, ask and answer the question, “If I had to summarize my speech in 12 words or less, what would I say?”

What is the ONE thing you want your audience members to take away?

What ONE tactic or strategy would change their lives and allow them to go out and immediately generate results based on the content you shared?

By unifying your speech under a single overarching theme, you will create coherence and simplicity in your presentation, avoiding tangential rambles and seemingly unrelated diatribes.

4. Follow the “Tell ’em Three Times” Rule

The human brain is undeniably weird.

Even with our most advanced technologies, from FMRI’s to EEGs to SPECT machines, we still don’t fully understand the intricate wiring of the human brain.

But we do know that, for whatever reason, our brains are wired to remember things that come in threes.

Which brings us to the fourth tactic for giving more powerful presentations and one of the oldest public speaking tricks in the book…

Whatever your main point is, share it with the audience three times.

Start by telling them what you’re going to teach them.

Then teach it to them.

Then conclude your speech by reiterating what you just taught them.

For example, at the last Perfect Life Retreat, my friend and “$100 Million Brother” Joel Marion taught audience members exactly how he grew his first business to 9-figures in only 18 months, grew his Instagram to 1,000,000 followers in 4-months, and grew his two-person side hustle to 8-figures in under 12-months.

When he began his speech, he stated, “Today, I’m going to show you how to grow your business to 7-figures and beyond in less than a year.”

In the middle of his speech, he reiterated his opening remarks, teaching the exact strategies he promised.

And then, to finish his speech he said once again, “So I just taught you how to hit your first 7-figures in 12 months or less…any questions?”

As simple as this tactic might seem, it will make it much easier for your audience to follow along and understand the overarching theme you created for your speech (using the tactic above).

5. Speak with Utter Conviction

Another common trap into which novice speakers fall is to give speeches and presentations about topics for which they have no conviction.

They think to themselves, “What I really want to share is xyz…But it’s too polarizing, divisive, complicated [insert your favorite adjective/excuse].”

Here’s the deal:

Whatever you believe to be true…

Whatever you are excited and passionate about sharing…

Whatever pisses you off, lights you on fire, and gives you energy and enthusiasm…

THAT is what you need to share.

When you lack conviction for the content you’re sharing, it shows in your presentation. Your posture, tonality, and gesticulation will be boring and weak. Your audience will lose interest and begin day dreaming about anything other than what you’re saying.

However, when you can speak about something that excites you and ignites a fire under you–whether it’s politically correct or not–your audience will feel your conviction.

They might not agree with you. In fact, some listeners might hate what you have to say.

But your message will resonate with the right people and they will want to be a part of what you’re sharing.

When Bedros Keuilian and Tim Grover took the stage at last year’s Perfect Life Workshop, their presentations were not easy to stomach.

They shared advice and insight that many people likely found offensive or uncomfortable. They made claims that audience members didn’t want to hear. And they shared truths that hurt.

But guess what?

Their message resonated with the right people and allowed them to make a lasting impact on many of the audience members.

If you want your presentations to do the same, then throw off the restrictions of political correctness and “niceness,” and instead, speak with utter conviction and certainty.

6. Study Other Speakers

The fastest way to improve anything–whether it’s your public speaking, your sales, or your copywriting–is to learn from others who do it better than you can.

To become a more powerful and persuasive public speaker, you must study the greats.

Watch Tony Robbins speak at Unleash the Power Within. Watch Grant Cardone’s 10X Growth Con replays. Watch Gary Vaynerchuk give a keynote speech.

Pay attention to how they structure their presentations, use physical gestures to drive points home, and how they use story telling to make a greater impact.

Educate yourself and emulate the greats.

This is the fastest and most effective way to shortcut your way to profitable and powerful presentations.

7. Know (and speak to) Your Audience

Let me ask you a question…

In your day-to-day conversations, do you speak the same way to every individual?

Do you talk about the same topics in the same way with your grandmother, business partner, children, employees, or coaching clients?

Of course not!

You tailor your conversations–both in topic and in style–to the audience in front of you.

When you’re with your employees, you might give inspiring and profanity laden speeches a la Wolf of Wall Street.

But with your family and children, you’re likely much more reserved and gentle.

And you must treat your public speaking audiences the same way.

Before you plan your speech, gain an intimate familiarity with the individuals to whom you will be speaking.

What are their political leanings? What is their level of expertise? Are they comfortable with hard-hitting in your face presentations? Or do they require a bit more tact and charm?

When you understand who your audience is, you can mold and shape your message to speak directly to them in a way they will understand.

And when you do this, their attention is yours to command.

8. Use Stories to Make Your Lessons More Memorable

If you read through most of my essays and articles, you’ll notice that I spend a lot of time sharing stories from my own life and the lives of my clients.

I don’t do this because of any ego complex or over-inflated sense of self importance.

I do it because I understand that human beings learn through stories.

There’s a reason that the greatest spiritual teachers in our species history taught through stories and parables.

And there’s a reason that the most viewed TED Talks and presentations in the 21st century all revolve around a central story.

People may forget lessons, but they will never forget good stories.

Whenever possible, use stories to drive home your most important points.

Study the story telling greats. Read Joseph Campbell. Watch as many TED Talks as you can. Study the structure and delivery of stories and the quality of your speeches will never be the same.

9. Speak in “Sound Bytes” Not Monologues

According to Business Week Magazine, the typical U.S. executive has an on-the-job attention span of only 6-minutes.

To hold your audience’s attention and capture their interest, you must structure your speeches around this fact.

Think of your presentation as an amalgam of 6-minute “Sound bytes” or lessons that revolve around your key theme.

Use visual aids to drive each sound byte home and ensure there is a verbal flag in each sound byte with statements like, “Let me highlight this idea for you.”

Deliver the most important lessons you can in under six minutes and then move on to the next one.

By doing this, you will keep your audience engaged, captivate their attention, and open up the doors to persuasion and influence.

10. Focus on Emotion, Not Information

There’s an old saying:

People may forget what you said, but they will never forget how you made them feel.

And it’s true.

Six months from now, it’s unlikely that anyone will remember what you said at your last keynote or what lesson you shared during your presentation.

But, if you do it right, they will never forget how you made them feel.

Before each speech, ask yourself, “What emotion do I want to elicit from my listeners?”

Do you want to motivate them? Inspire them? Challenge them to raise their standards? Call them out on their bad behavior?

When you focus on the emotion you want to deliver instead of the information your speeches will go from ‘good’ to ‘great’ to ‘Oh my god that was unbelievable.’

Public speaking is one of the fastest ways to grow your business, manufacture celebrity, and establish yourself as an expert in your field.

With these 10 tactics you are well on your way to mastering the art and science of giving powerful and persuasuive presentations.

What do you think about these 10 tips? Are there any that I missed you think are important? Which one are you going to implement this week?

Let me know in the comments below.

Want to accomplish your 12-month goals in the next 90-days? Then click here to get access to my “90-Day Professional Success Blueprint” that has helped me build five 7-figure businesses and transform the lives of my millionaire clients.

Craig ballantyne.

If you want to double your income, work less, and become the ambitious millionaire you've always wanted to be... Craig Ballantyne is the coach who will help you do it. With more than 20-years of experience as an entrepreneur and five 7-figure businesses under his belt, he specializes in helping "struckling" entrepreneurs get out of the mud and build the business of their dreams. To see if you qualify for Craig's "Millionaire Coaching Program" send an email to [email protected] with the subject line "Millionaire".

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Nervous about making a speech? Life Kit can help

Nervous about making a speech life kit can help..

It can be anxiety-inducing to deliver a speech in front of an audience. NPR's Life Kit talks with a speechwriter and a speech coach to get their best tips for public speaking.

Copyright © 2024 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

NPR transcripts are created on a rush deadline by an NPR contractor. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.

'We're not going back': Some Never-Trump Republicans embrace Harris' 'top cop' persona

WASHINGTON — The surge of excitement around Kamala Harris has locked in powerful interest groups and unions, cemented titans of Wall Street and Hollywood, and captured "coconut-pilled" progressives and Joe Biden campaign aides alike. 

But Harris’ rapid ascent to the top of the Democratic ticket is also animating another important coalition of voters: former Republicans more desperate than ever to turn the page on Donald Trump. 

Biden, with a decadeslong record in office, had offered them a moderate who promised to court compromise in Washington. Now, those anti-Trump Republicans are measuring up Harris, trying to determine whether she, too, can appeal to the center with her own policy proposals and with her pick for a running mate.

Already, Harris has notched Republican support from former Georgia Lt. Gov. Geoff Duncan.

Former New Jersey Gov. Christine Todd Whitman, a Republican, endorsed Biden in 2020. After launching a third party in 2022, Whitman said she is now all in for Harris. 

“It’s a totally different race, and the idea of a prosecutor against a convicted felon is a very appealing one from an ad point of view,” Whitman said. 

Others, too, are finding plenty to embrace about California’s former top cop. 

“I loved her line: ‘I’m a prosecutor. I know how to deal with people like Donald Trump,’” said former Rep. Christopher Shays, a Republican critic of Trump from Connecticut. “She didn’t say Donald Trump’s a hateful, despicable man — ugly. She didn’t have to.”

Shays said that after meeting Biden, he decided he would not vote for him despite believing he had done a good job. He worried Trump might be able to increase his support after the failed assassination attempt but now thinks the effort to moderate him has quickly fallen away. In Harris, he sees a path forward.

“I just love everything she’s done so far,” Shays said. “She doesn’t speak for an hour and a half, and she nails it. We’re not going back.”

After the president's announcement Sunday that he would step aside, Harris worked the phones to win over key Democrats as her team worked on swaying Biden's delegates. Then, she burst into the spotlight, decades Trump’s junior, flicking away the former president’s jabs and challenging him to debate on the terms he had agreed to with Biden. 

At times, the response has bordered on gleeful.

“Republicans have had five weeks of really good luck. That ended on Sunday,” said Rick Wilson, a longtime Republican strategist and co-founder of the anti-Trump Lincoln Project. “They don’t have a Plan B: Their campaign is framed around young versus old, and Harris automatically walks in the door with a huge strategic advantage in that regard.” 

Harris may also get a boost from Trump. 

“He’s going to do a lot of the work for her,” Wilson said. “The fundamental of this race has not changed. The fundamental is still, ‘This is a referendum on Donald Trump.’” 

To Wilson’s point, a new advertising campaign targeting conservative-leaning swing voters by the group Republican Voters Against Trump trains its spotlight squarely on the former president, highlighting his actions on Jan. 6, court cases, threats of retribution against enemies, and voters’ worries he would pull out of NATO. 

This $500,000 pitch from anti-Trump voters isn’t so much a push for Harris as it is against Trump, part of an effort to mobilize what John Conway, the director of strategy for the group Republican Voters Against Donald Trump, calls the largest coalition in U.S. politics.

It wasn’t always this way for Harris, who, in 2020, faced off against Biden and more than a dozen other Democrats as the party lurched to the left. 

“Running in a Democratic primary at the height of the racial reckoning in 2020, her background as a former prosecutor, I think, hurt her,” said Conway. “In 2024, the country is in the mood for a candidate that has her background and can go on offense against Donald Trump.”

First, Harris has to reintroduce herself and, in the process, reassure moderates, Republicans looking to her said. While Conway, Whitman and Shays all plan to vote for Harris, others may need more to come on board. 

And there are potential pitfalls awaiting her. Shays said he remains concerned about the rate of migration across the southern border, a swell that the vice president was tasked with curbing soon after taking office. Instead, numbers have skyrocketed, and Harris has been on defense, fighting back against the title of “border czar” that her team said was never the plan. Regardless, if Harris wants the top job, she can't wave off the concerns, Shays and others said.

“Immigration is a liability,” said Shays. “It’s the one challenge she has.” He said he hopes she tackles the issue head-on “and pursues common sense.” 

Asked by reporters about the “prosecutor vs. felon” message, Steven Cheung, a spokesman for the Trump campaign, quickly dismissed it. “Doesn’t matter,” he said. “Kamala Harris is soft on crime.”

Harris' pick for a running mate could also be a factor for some Republicans who might be swayed from Trump.

“She’s got to pick a moderate,” said Amanda Stewart Sprowls, a former Nikki Haley supporter from Maricopa County, Arizona, who identifies as a “pro-choice moderate.”

She said Biden’s candidacy offered her a candidate whom she could get behind in 2020, and she is eager for this again. Stewart Sprowls said women she knows may have even considered Trump had he picked someone other than JD Vance, whom she perceives as an extremist on women’s issues. 

“If Trump had picked a moderate, this would have been in play,” she said.

Now Stewart Sprowls and others like her are looking to Harris and her vice presidential pick to offer a more balanced ticket. 

“I am definitely a Republican, but I cannot vote for Trump,” she said. “We just want normal.”

Whitman is clear-eyed about the challenge of putting at ease voters who may have reservations about Harris’s liberal record and stances. “It’s going to be tough,” Whitman said. “A lot’s going to depend on who she picks as vice president. Even though she’s not way-left, that’s how they’re going to paint her, and that’s how she’s going to be perceived.”

A “solid” vice presidential pick will save her from spending time on defense, helping to deflect any criticism, Whitman added. 

Katherine Doyle is a White House reporter for NBC News.

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5 Key Reasons That Kamala Harris Picked Tim Walz

The vice president is said to have liked Mr. Walz’s policies, his Midwestern appeal, and the likelihood that he would be a loyal running mate and governing partner.

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By Katie Rogers

Reporting from Washington

• Aug. 6, 2024

As Vice President Kamala Harris was landing on her choice of a vice-presidential candidate, a few things about Gov. Tim Walz of Minnesota brought him to the front of the pack.

Here are five key reasons he was chosen:

His plucky dad vibes

Mr. Walz, a balding 60-year-old former high school football coach with a thick Midwestern accent, has become a liberal favorite on social media precisely for his off-the-charts levels of uncoolness.

During the vetting period, a year-old video he had filmed with his daughter, Hope, while they visited the Minnesota State Fair went viral. It showed Mr. Walz screaming on a ride called the Slingshot and cheerfully admonishing his daughter for her lack of interest in eating corn dogs.

“I’m vegetarian,” his daughter said.

“Turkey, then,” the camouflage-hat-wearing Mr. Walz said.

In other resurfaced videos, he seems to enjoy doting on the family cat, Honey. Denizens of the internet, a place that is popular with cat lovers, have responded with fulsome support.

A person close to the selection process said that Mr. Walz’s previous career as a high school teacher and football coach also appealed to Ms. Harris, who has gained the support of the nation’s teachers unions.

The American Federation of Teachers, a powerful broker in Democratic politics, last month became the first labor union to endorse Ms. Harris . And the National Education Association, the largest labor union in the country, announced its support for the Democratic ticket on Tuesday after Mr. Walz’s selection was revealed.

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Democrats Harris, Walz to campaign in crucial Michigan, Wisconsin

Democratic presidential candidate Kamala Harris will campaign alongside her new running mate, Tim Walz, on Wednesday, holding events in battleground states Wisconsin and Michigan that will offer an early test of his Midwestern credentials.