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Customer Service Dissertation Topics

Published by Carmen Troy at January 4th, 2023 , Revised On August 15, 2023

It is a famous saying by henry ford that the only foundation of a business is service. It is very true and is followed by businesses of all scales. If a business is unable to offer valuable services to its customers and live up to their expectations, they lag in the race of being the best firm of their kind.

If you are planning to write your dissertation about customer service but are clueless regarding what exactly to write about, you can look at some of the ideas mentioned below. The dissertation topics suggested by experts and professionals will help you get an idea for your dissertation so that you graduate with flying colors.

You may also want to start your dissertation by requesting a  brief research proposal  from our writers on any of these topics, which includes an  introduction  to the problem,  research question , aim and objectives,  literature review , along with the proposed  methodology  of research to be conducted. Let us know if you need any help in getting started.

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2022 Customer Service Dissertation Topics

Topic 1: the relationship between quality of customer service and revenue generation in the hospitality industry..

Research Aim: The research aims to establish the relationship between the quality of customer service and revenue generation in the hospitality industry.

Objectives:

• To analyse the strategies of delivering quality customer service.
• To determine the sensitivity of hospitality customers to service quality.
• To evaluate how service quality impacts revenue generation in the hospitality industry.

Topic 2: An investigation into identifying the modern methods of delivering customer service and the role of AI.

Research Aim: The research aims to investigate the modern methods of delivering customer service and the role of AI.

• To analyse the use of digital tools for delivering customer service.
• To evaluate how AI facilitates customer service in the UK based organisations.
• To investigate the modern methods of delivering customer service and the role of AI.

Topic 3: Investigating the impact of customer service on customer satisfaction and repeat purchase decisions.

Research Aim: The research aims to investigate the impact of customer service on customer satisfaction and repeat purchase decisions.

• To analyse the impact of customer service on customer experience and satisfaction.
• To evaluate the benefits of repeat purchase and how it can be maximised.
• To investigate the impact of customer service on customer satisfaction and repeat purchase decisions.

Topic 4: The role of big data and analytics on improving the quality of customer service and better understanding customer requirements

Research Aim: The research aims to investigate the role of big data and analytics in improving the quality of customer service and better understanding customer requirements

• To analyse the uses of big data to analyse customer needs and requirements.
• To determine the methods of improving customer service.
• To investigate the role of big data and analytics in improving the quality of customer service and better understanding customer requirements

Topic 5: How does customer service impact marketing and business ethics?

Research Aim: The research aims to evaluate how customer service impacts marketing and business ethics.

• To analyse the factors impacting marketing and business ethics in an organisation.
• To determine how customer service relates to marketing.
• To evaluate how customer service impacts marketing and business ethics concerning the established boundaries.

Topic no.1: customer service and sales

Research Aim: The sole purpose of customer service is to attract new customers and retain the existing ones in order to help the business grow. There is an obvious relationship between customer service and sales. The aim of the research will be to validate the supposed relationship by carrying out case studies. The research will test and identify if good customer service increases sales or is the other way around.

Topic no. 2: modern techniques of providing customer service

Research aim: The research will focus on exploring, understanding, and evaluating the modern techniques of offering customer service.

Topic no.3: Traditional Vs. contemporary art of customer service

Research aim: The methods and means of customer service employed today differ from what they used to be in the past. The main aim of the research will be to compare and contrast the traditional and contemporary techniques of customer service and determine which one of them is better in which aspect.

Topic no.4: Customer service and role of AI

Research Aim:  AI has transformed business operations, and customer service is no exception. Today, it has become easier than it was ever before for businesses to provide the best customer service and all thanks to AI. The researcher will identify and explore the role of AI in advancing customer service. The research will determine both the positive and negative aspects of the transformation and how it has impacted the operation as a whole.

Topic no.5: Creating an effective customer service strategy

Research Aim:  The reason for successful customer business relationships of prospering businesses is their well-thought-out and implemented plans and strategies. The research will study the successful and most rewarding customer service policies of brands and formulate the tips for creating one for all scales of businesses.

Topic no.6: Effect of public relations on customer service

Research Aim: Public relation is the key to customer satisfaction, say many marketers. But it is essential to test the validity and accuracy of the statement and see if, in the true sense, how public relations help improve customer service.

The main aim of the research will be to analyze and evaluate the effects of public relations on customer service.

Topic no.7: Customer service and marketing:

Research Aim:  While customer service and marketing are two very different things operated by a business, good customer service paves the path for marketing. The research will explore how customer service and marketing are interrelated to each other and find their respective attributes.

Also Read: Marketing Dissertation Topics

Topic no.8: Customer service and business ethics

Research Aim: Businesses have set standard codes of conduct and basic guidelines that all employees have to follow stringently. Customer service, in essence, also has set boundaries that cannot be trespassed at any cost.  The aim of the research is to explain how(if) business ethics can hinder or support the practices of customer service. 

Topic no.9: Customer service and customer relationship management

Research Aim: Thanks to technology that today, it has become easier than ever to reach out to customers and enable them to make most of your products and services. There are many customer relationship management software that provides assistance to the customer service team in extending the appropriate support to the customers. The main of the research would be to find out how customer relationship management systems work and which of them is most suitable for businesses to achieve maximum goals.

Topic no.10: Customer service and internet

Research Aim: Customer service in the age of the internet is a lot different from what it used to be conventional. The research will study and evaluate the changing patterns and techniques in the operation of customer service mainly due to the internet.

Topic no.11: Customer service; a tool for customer retention:

Research Aim: The aim of the research would be to carry out an analysis of the relationship between customer service and customer retention. The goal is to highlight the link between the customer service experience and the likelihood that such customers would continue to patronize the business or not.

Topic no.12: Customer service in healthcare

Research Aim: The aim of the research would be to find out the significance of customer service in the healthcare system and how it is neglected in most developing countries. Moreover, it will also explore the consequences of negligence.   Given that patients need more support and care, it is imperative for the healthcare system to make sure it ensure its availability. 

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Topic no.13: Brands and their customer service during a pandemic

Research Aim: Pandemic was a massive challenge that not only impacted the humans’ health but affected all patterns of life extraordinarily. The businesses had to face major setbacks in the wake of the coronavirus. Although it was difficult for businesses to send the kind of assistance

Topic no.14: Customer service and crisis management

Research Aim: The ups and downs are part of every business. No matter what the situations are, the businesses have to make sure that they never lose ties with their customers. The main aim of the research is to identify the best practices of customer service during a crisis. It will study how customer service goes hand in hand with crisis management.

Topic no.15: Online or offline customer service

Research Aim: There are two approaches to customer service; online and offline. The main aim of the research is to identify which of the approaches are most effective and workable for helping businesses achieve their goals.

Topic no.16: Key model of customer service

Research Aim: There is one certain thing that all businesses look forward to advancing their customer services to provide facilities that no other competitor is able to give. The aim of the research is to make a key model of an effective and practical customer service model that businesses of all scales can follow. The researcher can critically analyze and evaluate the patterns of customer service employed by the most successful companies.

Topic no.17: Social customer service

Research Aim: Businesses leverage social media to offer customer support. In other words, they use social channels to address their complaints and provide guidance. The aim of the research would be to examine and evaluate the social customer service offered by different businesses.

Topic no.18: Relativity of Customer service:

Research Aim: When we say customer service, it is not completely an objective phenomenon. The theory of relativity, to some extent, has the application of the idea of customer service. The main aim of the research is to identify the link between the theory of relativity and customer service.

Topic no.19: Roots of bad customer service

Research Aim: In order to make a workable customer service plan, it is essential to know the roots of a bad one. The research will aim to discover and analyze the core reasons for a failed customer service strategy.  It will analyze the ramification of bad customer service strategy on businesses in achieving their goals.

Topic no.20: Great customer service- case study:

Research Aim: Great customer services help businesses grow and prosper. The research will aim to study and evaluate great customer service features by doing a deep analysis of successful companies.

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Innovation clinic—significant achievements for 2023-24.

The Innovation Clinic continued its track record of success during the 2023-2024 school year, facing unprecedented demand for our pro bono services as our reputation for providing high caliber transactional and regulatory representation spread. The overwhelming number of assistance requests we received from the University of Chicago, City of Chicago, and even national startup and venture capital communities enabled our students to cherry-pick the most interesting, pedagogically valuable assignments offered to them. Our focus on serving startups, rather than all small- to medium-sized businesses, and our specialization in the needs and considerations that these companies have, which differ substantially from the needs of more traditional small businesses, has proven to be a strong differentiator for the program both in terms of business development and prospective and current student interest, as has our further focus on tackling idiosyncratic, complex regulatory challenges for first-of-their kind startups. We are also beginning to enjoy more long-term relationships with clients who repeatedly engage us for multiple projects over the course of a year or more as their legal needs develop.

This year’s twelve students completed over twenty projects and represented clients in a very broad range of industries: mental health and wellbeing, content creation, medical education, biotech and drug discovery, chemistry, food and beverage, art, personal finance, renewable energy, fintech, consumer products and services, artificial intelligence (“AI”), and others. The matters that the students handled gave them an unparalleled view into the emerging companies and venture capital space, at a level of complexity and agency that most junior lawyers will not experience until several years into their careers.

Representative Engagements

While the Innovation Clinic’s engagements are highly confidential and cannot be described in detail, a high-level description of a representative sample of projects undertaken by the Innovation Clinic this year includes:

Transactional/Commercial Work

• A previous client developing a symptom-tracking wellness app for chronic disease sufferers engaged the Innovation Clinic again, this time to restructure its cap table by moving one founder’s interest in the company to a foreign holding company and subjecting the holding company to appropriate protections in favor of the startup.
• Another client with whom the Innovation Clinic had already worked several times engaged us for several new projects, including (1) restructuring their cap table and issuing equity to an additional, new founder, (2) drafting several different forms of license agreements that the company could use when generating content for the platform, covering situations in which the company would license existing content from other providers, jointly develop new content together with contractors or specialists that would then be jointly owned by all creators, or commission contractors to make content solely owned by the company, (3) drafting simple agreements for future equity (“Safes”) for the company to use in its seed stage fundraising round, and (4) drafting terms of service and a privacy policy for the platform.
• Yet another repeat client, an internet platform that supports independent artists by creating short films featuring the artists to promote their work and facilitates sales of the artists’ art through its platform, retained us this year to draft a form of independent contractor agreement that could be used when the company hires artists to be featured in content that the company’s Fortune 500 brand partners commission from the company, and to create capsule art collections that could be sold by these Fortune 500 brand partners in conjunction with the content promotion.
• We worked with a platform using AI to accelerate the Investigational New Drug (IND) approval and application process to draft a form of license agreement for use with its customers and an NDA for prospective investors.
• A novel personal finance platform for young, high-earning individuals engaged the Innovation Clinic to form an entity for the platform, including helping the founders to negotiate a deal among them with respect to roles and equity, terms that the equity would be subject to, and other post-incorporation matters, as well as to draft terms of service and a privacy policy for the platform.
• Students also formed an entity for a biotech therapeutics company founded by University of Chicago faculty members and an AI-powered legal billing management platform founded by University of Chicago students.
• A founder the Innovation Clinic had represented in connection with one venture engaged us on behalf of his other venture team to draft an equity incentive plan for the company as well as other required implementing documentation. His venture with which we previously worked also engaged us this year to draft Safes to be used with over twenty investors in a seed financing round.

More information regarding other types of transactional projects that we typically take on can be found here .

Regulatory Research and Advice

• A team of Innovation Clinic students invested a substantial portion of our regulatory time this year performing highly detailed and complicated research into public utilities laws of several states to advise a groundbreaking renewable energy technology company as to how its product might be regulated in these states and its clearest path to market. This project involved a review of not only the relevant state statutes but also an analysis of the interplay between state and federal statutes as it relates to public utilities law, the administrative codes of the relevant state executive branch agencies, and binding and non-binding administrative orders, decisions and guidance from such agencies in other contexts that could shed light on how such states would regulate this never-before-seen product that their laws clearly never contemplated could exist. The highly varied approach to utilities regulation in all states examined led to a nuanced set of analysis and recommendations for the client.
• In another significant research project, a separate team of Innovation Clinic students undertook a comprehensive review of all settlement orders and court decisions related to actions brought by the Consumer Financial Protection Bureau for violations of the prohibition on unfair, deceptive, or abusive acts and practices under the Consumer Financial Protection Act, as well as selected relevant settlement orders, court decisions, and other formal and informal guidance documents related to actions brought by the Federal Trade Commission for violations of the prohibition on unfair or deceptive acts or practices under Section 5 of the Federal Trade Commission Act, to assemble a playbook for a fintech company regarding compliance. This playbook, which distilled very complicated, voluminous legal decisions and concepts into a series of bullet points with clear, easy-to-follow rules and best practices, designed to be distributed to non-lawyers in many different facets of this business, covered all aspects of operations that could subject a company like this one to liability under the laws examined, including with respect to asset purchase transactions, marketing and consumer onboarding, usage of certain terms of art in advertising, disclosure requirements, fee structures, communications with customers, legal documentation requirements, customer service and support, debt collection practices, arrangements with third parties who act on the company’s behalf, and more.

Miscellaneous

• Last year’s students built upon the Innovation Clinic’s progress in shaping the rules promulgated by the Financial Crimes Enforcement Network (“FinCEN”) pursuant to the Corporate Transparency Act to create a client alert summarizing the final rule, its impact on startups, and what startups need to know in order to comply. When FinCEN issued additional guidance with respect to that final rule and changed portions of the final rule including timelines for compliance, this year’s students updated the alert, then distributed it to current and former clients to notify them of the need to comply. The final bulletin is available here .
• In furtherance of that work, additional Innovation Clinic students this year analyzed the impact of the final rule not just on the Innovation Clinic’s clients but also its impact on the Innovation Clinic, and how the Innovation Clinic should change its practices to ensure compliance and minimize risk to the Innovation Clinic. This also involved putting together a comprehensive filing guide for companies that are ready to file their certificates of incorporation to show them procedurally how to do so and explain the choices they must make during the filing process, so that the Innovation Clinic would not be involved in directing or controlling the filings and thus would not be considered a “company applicant” on any client’s Corporate Transparency Act filings with FinCEN.
• The Innovation Clinic also began producing thought leadership pieces regarding AI, leveraging our distinct and uniquely University of Chicago expertise in structuring early-stage companies and analyzing complex regulatory issues with a law and economics lens to add our voice to those speaking on this important topic. One student wrote about whether non-profits are really the most desirable form of entity for mitigating risks associated with AI development, and another team of students prepared an analysis of the EU’s AI Act, comparing it to the Executive Order on AI from President Biden, and recommended a path forward for an AI regulatory environment in the United States. Both pieces can be found here , with more to come!

Innovation Trek

Thanks to another generous gift from Douglas Clark, ’89, and managing partner of Wilson, Sonsini, Goodrich & Rosati, we were able to operationalize the second Innovation Trek over Spring Break 2024. The Innovation Trek provides University of Chicago Law School students with a rare opportunity to explore the innovation and venture capital ecosystem in its epicenter, Silicon Valley. The program enables participating students to learn from business and legal experts in a variety of different industries and roles within the ecosystem to see how the law and economics principles that students learn about in the classroom play out in the real world, and facilitates meaningful connections between alumni, students, and other speakers who are leaders in their fields. This year, we took twenty-three students (as opposed to twelve during the first Trek) and expanded the offering to include not just Innovation Clinic students but also interested students from our JD/MBA Program and Doctoroff Business Leadership Program. We also enjoyed four jam-packed days in Silicon Valley, expanding the trip from the two and a half days that we spent in the Bay Area during our 2022 Trek.

The substantive sessions of the Trek were varied and impactful, and enabled in no small part thanks to substantial contributions from numerous alumni of the Law School. Students were fortunate to visit Coinbase’s Mountain View headquarters to learn from legal leaders at the company on all things Coinbase, crypto, and in-house, Plug & Play Tech Center’s Sunnyvale location to learn more about its investment thesis and accelerator programming, and Google’s Moonshot Factory, X, where we heard from lawyers at a number of different Alphabet companies about their lives as in-house counsel and the varied roles that in-house lawyers can have. We were also hosted by Wilson, Sonsini, Goodrich & Rosati and Fenwick & West LLP where we held sessions featuring lawyers from those firms, alumni from within and outside of those firms, and non-lawyer industry experts on topics such as artificial intelligence, climate tech and renewables, intellectual property, biotech, investing in Silicon Valley, and growth stage companies, and general advice on career trajectories and strategies. We further held a young alumni roundtable, where our students got to speak with alumni who graduated in the past five years for intimate, candid discussions about life as junior associates. In total, our students heard from more than forty speakers, including over twenty University of Chicago alumni from various divisions.

The Trek didn’t stop with education, though. Throughout the week students also had the opportunity to network with speakers to learn more from them outside the confines of panel presentations and to grow their networks. We had a networking dinner with Kirkland & Ellis, a closing dinner with all Trek participants, and for the first time hosted an event for admitted students, Trek participants, and alumni to come together to share experiences and recruit the next generation of Law School students. Several speakers and students stayed in touch following the Trek, and this resulted not just in meaningful relationships but also in employment for some students who attended.

More information on the purposes of the Trek is available here , the full itinerary is available here , and one student participant’s story describing her reflections on and descriptions of her experience on the Trek is available here .

The Innovation Clinic is grateful to all of its clients for continuing to provide its students with challenging, high-quality legal work, and to the many alumni who engage with us for providing an irreplaceable client pipeline and for sharing their time and energy with our students. Our clients are breaking the mold and bringing innovations to market that will improve the lives of people around the world in numerous ways. We are glad to aid in their success in any way that we can. We look forward to another productive year in 2024-2025!

ANALYZING THE EFFECT OF PRICE ON CUSTOMER SATISFACTION AMONG TELECOM SECTORS IN ISLAMABAD

• August 2024
• Thesis for: BBA Hons
• Advisor: Syeed Ali raza Kaazmi

• Alhamd Islamic University
• This person is not on ResearchGate, or hasn't claimed this research yet.

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