Series: HBR 20-Minute Manager

  • Release date
  • Harvard Business Review 37
  • James Edward Thomas 13
  • Mark Cabus 2
  • Jonathan Yen 1
  • Business 37
  • Nonfiction 37
  • Economics 5
  • Self Help 1
  • Harvard Business Review Press 21
  • Ascent Audio 16
  • OverDrive READ 21
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cover image of Creating Business Plans (HBR 20-Minute Manager Series)

Creating Business Plans (HBR...

Hbr 20-minute manager (series), harvard business review author (2014).

cover image of Delegating Work (HBR 20-Minute Manager Series)

Delegating Work (HBR...

cover image of Difficult Conversations (HBR 20-Minute Manager Series)

Difficult Conversations (HBR...

Harvard business review author (2016).

cover image of Finance Basics (HBR 20-Minute Manager Series)

Finance Basics (HBR 20-Minute...

cover image of Getting Work Done (HBR 20-Minute Manager Series)

Getting Work Done (HBR...

cover image of Giving Effective Feedback (HBR 20-Minute Manager Series)

Giving Effective Feedback...

cover image of HBR 20-Minute Manager Boxed Set (10 Books) (HBR 20-Minute Manager Series)

HBR 20-Minute Manager Boxed...

Harvard business review author (2015).

cover image of Innovative Teams (HBR 20-Minute Manager Series)

Innovative Teams (HBR...

cover image of Managing Projects (HBR 20-Minute Manager Series)

Managing Projects (HBR...

cover image of Managing Time (HBR 20-Minute Manager Series)

Managing Time (HBR 20-Minute...

cover image of Managing Up (HBR 20-Minute Manager Series)

Managing Up (HBR 20-Minute...

cover image of Performance Reviews (HBR 20-Minute Manager Series)

Performance Reviews (HBR...

cover image of Presentations (HBR 20-Minute Manager Series)

Presentations (HBR 20-Minute...

cover image of Running Meetings (HBR 20-Minute Manager Series)

Running Meetings (HBR...

cover image of The HBR 20-Minute Manager Collection (8 Books) (HBR 20-Minute Manager Series)

The HBR 20-Minute Manager...

cover image of The Virtual Manager Collection (3 Books) (HBR 20-Minute Manager Series)

The Virtual Manager...

cover image of Leading Virtual Teams (HBR 20-Minute Manager Series)

Leading Virtual Teams (HBR 20...

cover image of Running Virtual Meetings (HBR 20-Minute Manager Series)

Running Virtual Meetings (HBR...

cover image of Virtual Collaboration (HBR 20-Minute Manager Series)

Virtual Collaboration (HBR 20...

cover image of Harvard Business Review 20-Minute Manager Ultimate Boxed Set (16 Books)

Harvard Business Review...

Harvard business review author (2019).

cover image of The HBR Essential 20-Minute Manager Collection (5 Books) (HBR 20-Minute Manager Series)

The HBR Essential 20-Minute...

Harvard business review author (2017).

cover image of Creating Business Plans

Creating Business Plans

Harvard business review author james edward thomas narrator (2022).

cover image of Delegating Work

Delegating Work

cover image of Finance Basics

Finance Basics

cover image of Getting Work Done

Getting Work Done

cover image of Giving Effective Feedback

Giving Effective Feedback

cover image of Innovative Teams

Innovative Teams

Harvard business review author mark cabus narrator (2022).

cover image of Managing Projects

Managing Projects

cover image of Managing Time

Managing Time

cover image of Managing Up

Managing Up

cover image of Performance Reviews

Performance Reviews

cover image of Presentations

Presentations

cover image of Running Meetings

Running Meetings

cover image of Difficult Conversations

Difficult Conversations

Harvard business review author jonathan yen narrator (2023).

cover image of Leading Virtual Teams

Leading Virtual Teams

Harvard business review author james edward thomas narrator (2023).

cover image of Running Virtual Meetings

Running Virtual Meetings

cover image of Virtual Collaboration

Virtual Collaboration

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creating business plans (hbr 20 minute manager series) pdf

Creating Business Plans (HBR 20-Minute Manager Series) by Harvard Business Review

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Why Write a Business Plan?

Getting started

The structure of a business plan

Describing the Opportunity

Presenting your idea

    Executive summary

    Business description

Analyzing the business environment

    Industry background

    Competitive analysis

    Market analysis

Introducing Your Management Team

Highlighting qualifications

Presenting the team as a unit

Bringing Your Product to Market

Operations plan: Articulating day-to-day business

Marketing plan: Promoting your value proposition

Projecting Financial Risk and Reward

Preparing your financial plan

Anticipating readers’ concerns

Attachments and Milestones

Supplemental information

Test Yourself

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creating business plans (hbr 20 minute manager series) pdf

Creating Business Plans (HBR 20-Minute Manager Series)

Chapter 30: test yourself.

Test Yourself

Below you’ll find 10 multiple-choice questions to help you assess your knowledge of creating business plans. Answers appear after the test.

1. A mission statement, which describes what your business is about and its philosophy and vision for the future, is best placed in the:

 a. Executive summary

 b. Marketing plan

 c. Operations plan

2. To impress potential investors, include detailed, month-by-month financial projections and forecasts for at least 10 years. True or false?

 a. True

 b. False

3. The balance sheet is:

 a. Also known as a pro forma profit and loss statement.

 b. An expression of the business’s assets and liabilities.

 c. A statement that shows the times of peak need and peak availability of cash flow.

4. Weighing the cost to acquire a customer against the long-term value of that customer helps you:

 a. Decide which marketing strategies are most appropriate.

 b. Better understand your competitors’ sales strategies.

 c. Develop a realistic operations plan.

5. The ________ is the minimum rate of return that is expected of all projects in a company.

 a. Hurdle rate

 b. Gross margin

 c. Return on investment

6. The management summary is best executed as an attachment that includes the résumés of your management team. True or false?

7. A financial tool that shows the point at which your business or venture is expected to neither be losing money nor making money is a:

 a. Risk/ Return graph.

 b. Cash flow analysis.

 c. Breakeven analysis.

8. When researching the competitive outlook for your industry, it’s wise to consider:

 a. How much of a threat your competitors pose to your venture.

 b. Whether your competitors will aggressively block your entrance into the market.

 c. Who else might be able to observe and exploit the same opportunity that your new venture will capitalize on.

 d. All of the above.

9. The executive summary portion of your business plan is best written after you draft the rest of the plan. True or false?

10. When you’re developing the milestones for your business plan, it’s generally advisable to do all of the following

 a. Include only major events, not every individual step.

 b. Use actual dates.

 c. Leave time in the schedule for the unexpected.

 d. Develop an ambitious schedule you can meet.

Answers to test questions

1: a. An executive summary is a concise description of what your company is, where you want it to go, and why it will be successful. It gives readers an understanding of your proposal, and—importantly—captures their interest in your new venture, which is why it’s the best place for a mission statement.

2: b. Be careful not to devote too much space to numbers and too little to the information that matters most to potential investors. Most reviewers are well aware that financial projections for a new company, especially comprehensive, month-by-month forecasts that extend for years and years, are little more than optimistic fantasies.

3: b. The balance sheet is an expression of a business’s assets and liabilities. Assets include items like ready cash, accounts receivable (money owed to you), inventory, and real estate. Liabilities include things like debts from outstanding loans.

4: a. Weighing the cost to acquire a customer against the long-term value of that customer helps you decide which marketing strategies are most appropriate.

5: a. The company’s hurdle rate is the minimum rate of return expected for all projects. If a project or venture doesn’t pass the company’s hurdle rate, it may not get approved or funded.

6: b. Many investors say that the management summary is one of the first sections of a business plan they read, so take special care to craft one that demonstrates how leaders will make the business work as a finely formed, dynamic unit.

7: c. The breakeven point is the pivotal moment when a business can begin to earn a profit. Readers want to know when and at what level of sales that will occur, and this form of analysis enables you to provide that information.

8: d. All of the above. Also consider whether rivals will recognize the attributes that set you apart and appropriate them for their own products or services.

9: a. The executive summary should be a concise presentation of the major points in your business plan, so it is best written last. If you were to write it at the beginning, you’d probably end up making significant revisions later.

10: b. It’s generally not advisable to use hard dates in the milestone portion of your business plan because specific dates aren’t always needed, and they leave you less wiggle room. Instead, use generic dates, such as six months or one year.

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  24. Harvard Business Review, July/August 2024 ^ BR2404

    Harvard Business Review publishes new and authoritative ideas for improving the practice of management. Written by leading business thinkers and executives, HBR gives readers a first look at cutting-edge ideas and their real-world applications in areas like strategy, leadership, marketing, team management, and professional development.